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I have caused action obviously and everything.

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When did it take off?

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I mean, you've had how many episodes now?

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Yeah, Lee.

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Five, 550 now?

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And I just hit 700,000 downloads actually over the weekend.

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700,000 downloads?

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Yeah.

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Wow.

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Yeah, goals a million by the end of this year.

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So it was like, I would say it ramped up

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by year three, I was hitting anywhere between eight

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to 12,000 listens or downloads per month.

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And then when I crept into like halfway through year three

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rolling into year four, that's when it started to get

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to like 15 to 20,000.

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And now, there's some months where I hit 40,

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but average I would say is 25 to 35,000 per month.

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Nice, that's awesome, man.

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Way to stick to.

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Way to, I'm sure you had an optimization process

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as you went that all visionaries can learn from.

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Consistency, and I showcased it.

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So it's like, I post, it's always on YouTube,

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it's Instagram, like, you know, the only way

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that people will find out about what you're doing

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is if you tell them what you're doing.

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So, and I use my community as a way

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to kind of shout myself out.

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Like when I hit the 700,000 downloads,

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I made a post about it.

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And some people are like, oh, I'm definitely

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gonna take a listen now.

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So it's like a social proof and credibility,

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you know, people are looking for that.

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But it took a while.

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I like that you appreciate the tactic,

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but you don't glorify it.

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Yeah.

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You know, there's a difference.

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It's like, we all learned how to say please and thank you.

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That doesn't make us bad people.

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No, not at all.

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Because we don't have the tactic, you know.

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And so some people are kind of like,

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I think there's like a phase going through industries

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where people are worried that, oh man,

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if I'm principally driven, I won't use tactics.

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You know, and it's no, the tactics aren't the problem.

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It's how we use the resource, right?

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That's the challenge.

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So speaking of, I'd love to know for our audience,

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what are three resources or three books

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that you'd recommend any visionary pick up and learn from?

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So there's a, you know, it's funny,

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my wife and I, whenever someone joins our mastermind,

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number one, we give them a little mug,

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but we also give people three books that we love.

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And three of our favorites right now,

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number one is The Science of Getting Rich

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by Wallace D. Waddles.

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I think it's just such a,

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even though the book was written like 115 years ago.

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It was the best.

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It's all the money mindset is such a big thing.

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Everything has been predicated

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from the teachings of that book.

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Any money mindset book you have ever read

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is based on that book, every single one.

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And there are so many nuggets

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that you can pull out from that book.

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But I would say the big thing for me

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is when Wallace talks about living in a world

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of creation and collaboration

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instead of a world of competition and comparison.

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The second book I would say is Marketing Made Simple

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by Donald Miller.

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He's just, he's a genius.

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I mean, I'm just gonna say it.

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Like he is the foremost, I would say, leader in marketing.

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And what I love about that book, it goes over,

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it's like a $15,000 book that he charges $25 for,

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because he gives you the keys to the castle.

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You know, the benchmark of having 7,500 emails

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to, you know, making sure.

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And I love the concept of how he builds everything out

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with the airplane and, you know,

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the fuselage is represented.

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You know, the wings are represented.

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The engines are represented.

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That's your marketing, your sales, all that stuff.

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For anyone that wants to learn

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how to properly market your business, that book is a must.

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And the third one is something more recently.

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It's not a recent book, but it crept into my life

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and my wife's life.

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And that is The War of Art by Steven Pressfield.

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And that book is just, hands down,

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it's just one giant, like great slap in the face

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because he talks about the difference

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between an amateur in business and an expert in business

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and the habits that amateurs have

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when they're going about business

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and the habits that experts have and being a professional.

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The other thing he talks about, which is really important,

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is the law of resistance.

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And he says, you know, amateurs fade away

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and run away from resistance,

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where professionals and experts lean right into it

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because they know that the path to least resistance

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is leaning into resistance to get on the other side of it.

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So I would say those three books, foundationally,

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they're just amazing and I recommend them for everyone.

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Those are phenomenal resources,

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two of which are new to me.

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I'm excited about that.

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I like old school books,

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because you can see how has the principal

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withstood the test of time, right?

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Which is, you know, I don't think everybody wrote

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their financial book or their growth book

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with that book in mind, but again, that,

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but because you can see like, wow,

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this hit all of the same things on the head,

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it's like, As a Man Thinketh, the book by James Allen.

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It's like every motivational book you find right now

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that's pure and good, you will find those same concepts

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in that exact same book.

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So that's awesome, thank you for that.

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I'm also really happy to hear that about Donald Miller.

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I've also been, I've been a distant fan of Donald Miller,

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and I came across a string of people

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who did not get great results with what he does.

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And at the same time, we always,

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we have to remember visionaries

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that it's not the teacher's job

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for the student to pass the test, right?

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It is the teacher's there to provide the materials,

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but sometimes we're gonna have people

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who aren't able to pick up what we're putting down.

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So yeah, that was great.

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The War of Art, I'm gonna love that.

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I mean, you will love that book.

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Well, I'm a guy that dives into resistance

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that I've been met with plenty of people

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who are very offended by that,

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or very like, why don't you calm down?

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Why don't you go the easy route, basically.

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And I love you, that's not my route.

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We keep going, so well said.

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All right, we'll go to the break.

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We'll be right back and we'll dive into

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Scott Aaron's vision of living your legacy now.

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All right, welcome in to Vision Pros Live.

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With Jackson Calame, I'm your show host.

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We'll be doing interviews for visionary entrepreneurs

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and guest leaders who are building

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fantastic visions out there.

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Hey, what's up everybody?

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Welcome into another episode of Vision Pros Live.

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I'm your show host, Jackson Calame,

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founder and CEO of First Class Business.

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And I am so excited to have fellow podcast host,

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but mountain of a man in a show

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compared to my show, Scott Aaron,

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whose show Networking and Marketing Made Simple

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has 123 reviews on Apple.

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He's got a couple hundred, 554 episodes

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laid down to help you with your growth.

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And I can't wait to bring him on stage.

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We're actually gonna be talking about the vision

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beyond the podcast as well.

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And that's one of the greatest blessings

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we can gain visionaries from other visionaries

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is knowing how are they going about their success, right?

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What's going on behind the scenes?

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There's so many people who go down a path of success

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and regret it because they gave up so much to get there

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and they don't wanna talk about those things.

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On the flip side, there's other leaders who are rising up

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and thanks to books like As a Man Thinketh

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or The Four Hour Workweek by Tim Ferriss and beyond,

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they're realizing that, you know what?

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Maybe we can have our cake and eat it too,

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even though past generations didn't think so.

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So lots of opportunity there.

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We'll dive in, we'll bring him on in just a minute.

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Before I do that, I wanna point out

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a couple of our sponsors,

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people and entities that we support tremendously,

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one of which being The Law Spot with Melissa Gray.

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Melissa came on the show, I was nervous to have her

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because a lot of lawyers are very pretentious.

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And so here she comes onto the show

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and she's got this wonderful personality.

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She understands that legal does not have to be complicated.

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And she's somebody that was like,

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man, I wanna hang out with this lady.

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I wanna know more about how she goes about things.

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And I have been so guilty of years past,

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not only not seeking the legal counsel I need,

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but also working with, I would say 95%

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of the more than thousand companies

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that I've consulted when they work,

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but did not have any legal counsel on staff.

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And that's dangerous in the world of business.

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So I'm not here to scare you on that.

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I'm hoping you learned from my $20,000 lawsuit

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regarding our trademark at Restaurant Connect.

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I'm hoping you learn from the distributors who,

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or the clients who send you chargebacks

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and you don't know what to do with that.

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Or when Apple patents your software,

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the way they patented ours,

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or right now Vision Pros, man, I'm excited for Apple.

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I hope we don't get in a fight over that one.

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But their new product is stellar.

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It's so important that we protect our visions

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and have people to do that.

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I would just consider her in your lineup

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of people to interview as you look for

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how do you protect your brand and vision in the process.

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Then there's directional advisors with Franklin Parker.

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Franklin Parker worked in the home office ecosystem,

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meaning supporting an individual who is billionaire status

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and learning how to run finances

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and helping them with financial advice

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and how to scale wealth.

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Those individuals think at a completely different level

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than I'm gonna say we do, right?

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I don't think too many billionaires

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are listening into this episode right now.

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So I always say until,

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maybe once I've reached Jeff Bezos status,

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maybe once I've got the amount of money

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in my bank account that Bill Gates have,

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maybe then I'll claim to be a financial wizard

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and know exactly what to do with finances.

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Until then, I have got so much to learn

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and he's a wealth of knowledge.

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He was also on the show.

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Feel free to check both those episodes out.

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And I will never ever host this show

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without talking about the water project

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or some other similar cause

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because there are billions of people in this world

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who need tremendous help.

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I'm so lucky to be able to get water anytime I want it.

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And there's millions of people who don't have that.

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The water project does an excellent job

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of showing us what they actually do

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with the funds that we provide them.

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You actually get to pick the project,

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kind of like a Kickstarter.

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You get to learn about it

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and see if they're building a sand dam or borehole well.

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And you get to see that project come to fruition

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because they give you social media updates.

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Now for me, this is an opportunity to realize

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that my dollar went towards helping generational impact.

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These are kids that get pulled out of school

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to go look for water that might not be safe for their families.

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Their parents have to abandon work to do that.

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If you're not in a position to help financially,

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we understand that COVID economics has been hard on people.

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But if you are in the position

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to where you can at least share that

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or just tag somebody or say, hey, let's check this out.

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That's one way where you might be able to inspire somebody

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to make impact.

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Maybe they'll donate a hundred thousand dollars.

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Maybe they'll donate a dollar.

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I know it means a lot to those people.

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So without further ado, Scott Aaron,

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thank you so much for being on Vision Pros Live, man.

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It's an honor to host you.

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Well, Jackson, grateful to be here

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and looking forward to the conversation.

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Yes, sir, diving right in.

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You're doing so much for so many, 700,000 downloads.

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That's a lot of people or your mom

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clicking a button a lot of times.

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I'm right to make sure that you're successful.

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That'll be a combination of the two.

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Mine too, man.

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But with that, what is your vision for those that you serve?

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To give people hope that nothing is impossible

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and the life that they wanna create,

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the impact that they wanna have,

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the business that they wanna create and scale

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is possible when you have that belief.

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And I think that's the thing.

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My wife and I believe so much in ourselves

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and we believe so much in other people.

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We want them to have the same narrative about themselves.

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And I think it's just really shifting that mindset around

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to a mindset of growth instead of a mindset of lack

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and realizing that everything is possible

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if you truly believe it is.

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I love that.

301
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Law of attraction.

302
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I would call it the law of attraction,

303
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the law of the harvest.

304
00:13:05,160 --> 00:13:07,320
There's lots of different principles and laws

305
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that you're talking about.

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As you mentioned, the opportunity to serve.

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What is your vision for you?

308
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What do you see for yourself on the horizon?

309
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Well, creating a clear vision is something

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that my wife and I truly believe in.

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And for me, my personal vision is continuing

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to have the work-life balance and work-life integration

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that my wife and I have strived very hard

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to create for ourselves.

315
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We work three days a week right now,

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Mondays, Tuesdays and Thursdays,

317
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and we give ourselves the other four days off

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or just as flex days to really focus on other things.

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Because we believe in the principles

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of living more and working less.

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So you can spend more time with those

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that you wanna spend with when you want, how you want.

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And I think that's the big vision is continuing

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to work smarter and not harder

325
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and enjoy every single day that we're given.

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Because we hear the analogies all the time

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and we hear the quotes that life is short,

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but it really is.

329
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And until you're smacked in the face

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with maybe a health issue,

331
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maybe a health ailment or a challenge or a problem,

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you have to appreciate the days that we're given.

333
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And that is something that I really believe in

334
00:14:21,840 --> 00:14:24,840
and my vision is continuing to show up each day,

335
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very authentically, very genuinely as myself

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and being a beacon of hope

337
00:14:31,680 --> 00:14:35,000
and also an example of what is possible.

338
00:14:35,000 --> 00:14:37,440
And just again, leading by example,

339
00:14:37,440 --> 00:14:38,440
that's the whole thing.

340
00:14:38,440 --> 00:14:42,040
Nancy and I don't want just the success for us.

341
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That's why we're writing a book about it.

342
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That's why we do what we do.

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We wanna blaze the trails for others.

344
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And we have as many seeds available

345
00:14:50,640 --> 00:14:51,880
and our bus is possible.

346
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So all are welcome

347
00:14:53,200 --> 00:14:56,600
and we wanna see everybody achieve what they want.

348
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I love that you're able to tie the principles of a book

349
00:15:00,000 --> 00:15:04,200
like the War of Art with the idea,

350
00:15:04,200 --> 00:15:06,800
the balance of the four hour work week,

351
00:15:06,800 --> 00:15:09,560
and the realization that you don't have to grind

352
00:15:09,560 --> 00:15:10,400
to get there.

353
00:15:10,400 --> 00:15:13,400
I think a lot of us misconstrue

354
00:15:14,840 --> 00:15:17,160
what Gary Vaynerchuk's intentions are

355
00:15:17,160 --> 00:15:18,640
with the hustle and the grind.

356
00:15:19,800 --> 00:15:22,320
We don't know what it's like a lot of us

357
00:15:22,320 --> 00:15:24,240
to get out of the hood,

358
00:15:25,240 --> 00:15:29,920
to escape a criminal warfare in Uganda,

359
00:15:31,200 --> 00:15:33,720
to have to give everything that we can

360
00:15:33,720 --> 00:15:36,400
to build a life for ourselves.

361
00:15:36,400 --> 00:15:39,000
I think sometimes the hustle and grind culture

362
00:15:39,000 --> 00:15:41,920
gets permanently embedded us whether we need to do it or not.

363
00:15:41,920 --> 00:15:44,760
But I'd like to play devil's advocate a little bit

364
00:15:44,760 --> 00:15:46,520
to give you a chance to Scott,

365
00:15:46,520 --> 00:15:49,840
do you think that the hustle and grind is required

366
00:15:49,840 --> 00:15:52,880
for certain circumstances in life or that it never is?

367
00:15:54,240 --> 00:15:58,400
And how do you balance, again, a three-day work week

368
00:15:58,400 --> 00:16:00,480
versus living your purpose?

369
00:16:00,480 --> 00:16:02,720
What can you help visionaries understand there?

370
00:16:02,720 --> 00:16:05,680
Cause we all have a choice as entrepreneurs.

371
00:16:05,680 --> 00:16:10,680
Well, I think there's always going to be a time

372
00:16:12,120 --> 00:16:17,120
in your business journey where you are working really hard.

373
00:16:18,560 --> 00:16:23,320
You're never going to just kind of cruise along.

374
00:16:23,320 --> 00:16:25,640
There, depending upon, I would say,

375
00:16:25,640 --> 00:16:28,360
what phase of business that you're in.

376
00:16:28,360 --> 00:16:29,960
Are you pre-launch?

377
00:16:29,960 --> 00:16:31,640
Are you early stages?

378
00:16:31,640 --> 00:16:35,200
Are you looking to grow in scale?

379
00:16:35,200 --> 00:16:37,000
Are you established?

380
00:16:37,000 --> 00:16:38,400
So it really depends.

381
00:16:38,400 --> 00:16:42,280
And I think, Gary sometimes gets a bad rap

382
00:16:42,280 --> 00:16:44,520
for promoting this hustle culture,

383
00:16:44,520 --> 00:16:49,520
which he's more recently kind of detached from.

384
00:16:50,040 --> 00:16:52,120
I think that was just a projection

385
00:16:52,120 --> 00:16:54,080
of where he was in his journey.

386
00:16:54,080 --> 00:16:57,720
And he was kind of projecting his journey

387
00:16:57,720 --> 00:16:59,440
of hustle to other people.

388
00:16:59,440 --> 00:17:01,080
And they kind of latched onto it.

389
00:17:01,080 --> 00:17:04,640
I think the more appropriate way to state it

390
00:17:04,640 --> 00:17:07,880
is whenever you're looking to build something

391
00:17:07,880 --> 00:17:12,880
that's meaningful, that is your own,

392
00:17:12,880 --> 00:17:15,120
it's going to take time

393
00:17:15,120 --> 00:17:17,680
and it's not going to happen overnight.

394
00:17:17,680 --> 00:17:21,080
My wife and I believe in the core principle

395
00:17:21,080 --> 00:17:24,280
of treating your business like a 401k

396
00:17:24,280 --> 00:17:26,480
and not like a lottery ticket.

397
00:17:26,480 --> 00:17:28,880
And the fact is, is that anything that we do

398
00:17:28,880 --> 00:17:30,200
is not get rich quick.

399
00:17:30,200 --> 00:17:32,400
It is that compounded effect.

400
00:17:32,400 --> 00:17:33,920
And there are certain times

401
00:17:33,920 --> 00:17:35,280
when you are in your business

402
00:17:35,280 --> 00:17:37,200
that there's going to be some long hours.

403
00:17:37,200 --> 00:17:39,560
There's going to be some trials and tribulations.

404
00:17:39,560 --> 00:17:43,600
But what I will say is when the foundations are laid down,

405
00:17:43,600 --> 00:17:46,320
that is when the walls of your house can be built.

406
00:17:46,320 --> 00:17:48,160
That's when the windows can be installed.

407
00:17:48,160 --> 00:17:49,920
That's when the front door can be put on.

408
00:17:49,920 --> 00:17:52,600
And that's when the roof can be put over your head.

409
00:17:52,600 --> 00:17:56,200
But I think depending upon what stage of business

410
00:17:56,200 --> 00:17:59,560
that you're in, it will require more time

411
00:17:59,560 --> 00:18:02,160
to hire more of you at certain times.

412
00:18:02,160 --> 00:18:03,400
And then as you grow,

413
00:18:03,400 --> 00:18:06,400
like Nancy and I just hired a full-time COO.

414
00:18:07,960 --> 00:18:12,960
But it's five, it's like, yeah, but it's seven years later.

415
00:18:13,480 --> 00:18:18,480
So it was just us all, in year seven, we hired our COO.

416
00:18:19,200 --> 00:18:23,440
So it's not overnight, it's a process.

417
00:18:23,440 --> 00:18:27,160
And I think slow and steady will always win the race.

418
00:18:27,160 --> 00:18:28,480
I have analogies for days.

419
00:18:28,480 --> 00:18:31,760
I love the tortoise and the hare aspect

420
00:18:31,760 --> 00:18:34,360
because it's not how you start, it's how you finish.

421
00:18:35,920 --> 00:18:38,840
Businesses should not be built around speed.

422
00:18:38,840 --> 00:18:40,560
They should be built for distance.

423
00:18:40,560 --> 00:18:42,160
You want a legacy business.

424
00:18:42,160 --> 00:18:46,040
And that's why the final analogy I'll leave you with is

425
00:18:46,040 --> 00:18:47,680
you can take Usain Bolt,

426
00:18:47,680 --> 00:18:49,920
who's arguably the greatest short track runner

427
00:18:49,920 --> 00:18:52,800
in track and field history, put him in any marathon,

428
00:18:52,800 --> 00:18:54,120
he'll lose every single time.

429
00:18:54,120 --> 00:18:56,800
He's not built for distance, he's built for speed.

430
00:18:56,800 --> 00:19:00,040
So just understanding, I think for the people

431
00:19:00,040 --> 00:19:01,920
that are watching or listening to this,

432
00:19:01,920 --> 00:19:03,880
just understand that there will be times

433
00:19:03,880 --> 00:19:06,200
where you're working more than you maybe would like,

434
00:19:06,200 --> 00:19:08,160
and you're gonna be quote unquote grinding,

435
00:19:08,160 --> 00:19:10,120
maybe a little bit more.

436
00:19:10,120 --> 00:19:12,480
That's just, that comes with the territory

437
00:19:12,480 --> 00:19:13,360
of growing a business.

438
00:19:13,360 --> 00:19:14,920
It's not always like that.

439
00:19:14,920 --> 00:19:17,920
It's a phase of the business that you're in.

440
00:19:17,920 --> 00:19:18,800
Yes, I love it.

441
00:19:18,800 --> 00:19:21,040
So one of the big examples that's come up

442
00:19:21,040 --> 00:19:23,160
between the two of us on this show already,

443
00:19:24,040 --> 00:19:25,640
I wanna honor for those who are building

444
00:19:25,640 --> 00:19:27,400
in today's world.

445
00:19:27,400 --> 00:19:28,680
We were doing podcasting,

446
00:19:28,680 --> 00:19:32,760
I was doing it for video power marketing back in 2013 or so.

447
00:19:34,880 --> 00:19:37,240
We were doing a special guest hangout, we called it.

448
00:19:37,240 --> 00:19:39,640
So we have video involved in it.

449
00:19:39,640 --> 00:19:44,080
But nowadays, that's a big part of the norm

450
00:19:44,080 --> 00:19:46,240
is getting yourself out there in the world

451
00:19:46,240 --> 00:19:48,880
and really distributing your voice to the masses.

452
00:19:48,880 --> 00:19:52,240
And it can be scary when you got haters

453
00:19:52,240 --> 00:19:54,360
who talk bad about you.

454
00:19:54,360 --> 00:19:57,040
It can also be scary if you don't recognize

455
00:19:57,040 --> 00:19:58,920
the difference between somebody who's hating

456
00:19:58,920 --> 00:20:00,640
and somebody who's appreciating,

457
00:20:00,640 --> 00:20:02,200
but you're sensitive, right?

458
00:20:02,200 --> 00:20:03,240
You get defensive about it.

459
00:20:03,240 --> 00:20:07,920
It's like, you didn't say that Usain Bolt was a bad runner

460
00:20:07,920 --> 00:20:09,240
or did something bad with his life

461
00:20:09,240 --> 00:20:11,000
because he can't run a marathon.

462
00:20:11,000 --> 00:20:13,360
The news wants to manipulate that type of stuff.

463
00:20:13,360 --> 00:20:14,960
That's drama, that's exciting.

464
00:20:14,960 --> 00:20:17,080
Let's get clicks with that.

465
00:20:17,080 --> 00:20:19,800
You glorified the reality of the difference

466
00:20:19,800 --> 00:20:21,520
to support your analogy

467
00:20:21,520 --> 00:20:23,080
in relation to long-term business growth.

468
00:20:23,080 --> 00:20:27,160
I said Gary Vee was bad for hustling and grinding.

469
00:20:27,160 --> 00:20:30,160
I'm saying, I think from my perspective of living

470
00:20:30,160 --> 00:20:32,240
in Uruguay for two years,

471
00:20:32,240 --> 00:20:35,840
and seeing people really suffer through poverty,

472
00:20:35,840 --> 00:20:38,520
that what he teaches and what he talks about with that

473
00:20:38,520 --> 00:20:41,840
is incredibly relevant for certain people in life.

474
00:20:41,840 --> 00:20:46,040
And so when we're able to navigate,

475
00:20:46,040 --> 00:20:49,360
it took us, I'm projecting now, and you don't project.

476
00:20:49,360 --> 00:20:51,120
That's another big thing that I really liked

477
00:20:51,120 --> 00:20:52,320
that you talked about,

478
00:20:52,320 --> 00:20:55,920
was rather than project and assume we understand

479
00:20:55,920 --> 00:20:57,880
where somebody else is coming from,

480
00:20:57,880 --> 00:21:00,880
you've learned to have the diplomacy,

481
00:21:00,880 --> 00:21:04,400
to recognize the harmony in different perspectives.

482
00:21:04,400 --> 00:21:06,320
Did that come naturally for you as a leader

483
00:21:06,320 --> 00:21:08,520
and as a visionary, or is that something that you developed?

484
00:21:08,520 --> 00:21:10,600
I sucked at that badly.

485
00:21:11,520 --> 00:21:13,200
It took me a lot of development.

486
00:21:13,200 --> 00:21:15,640
I think a lot of the things in business

487
00:21:15,640 --> 00:21:17,560
are developed over time,

488
00:21:17,560 --> 00:21:22,560
whether it's the foundations of what you've built

489
00:21:22,760 --> 00:21:24,360
or the lessons that are learned.

490
00:21:24,360 --> 00:21:29,360
And I think for me, I learned from a very early age,

491
00:21:29,880 --> 00:21:31,400
because I got into entrepreneurship

492
00:21:31,400 --> 00:21:33,680
when I was about 19 years old,

493
00:21:33,680 --> 00:21:38,400
and I'll be 45 in two months,

494
00:21:38,400 --> 00:21:40,560
less than two months, about seven weeks.

495
00:21:40,560 --> 00:21:45,560
And for me, when you're thrown into the entrepreneurial ring

496
00:21:45,560 --> 00:21:50,560
at such a young age, it was such a benefit to me,

497
00:21:50,560 --> 00:21:53,800
because I wasn't quote unquote in the real world yet.

498
00:21:53,800 --> 00:21:56,600
I've been psychologically unemployable since day one.

499
00:21:56,600 --> 00:22:01,600
So I never, even though I did graduate with an HR degree,

500
00:22:01,600 --> 00:22:03,000
I was going to college full-time

501
00:22:03,000 --> 00:22:05,720
and running our family business full-time,

502
00:22:05,720 --> 00:22:07,680
I was getting the best of both worlds.

503
00:22:07,680 --> 00:22:09,880
I was getting the education needed

504
00:22:09,880 --> 00:22:13,280
to bring it back to my real world business and vice versa.

505
00:22:13,280 --> 00:22:17,640
And I think that was kind of like that double doozy

506
00:22:17,640 --> 00:22:22,640
of a positive effect on myself as a person,

507
00:22:23,200 --> 00:22:24,760
but also as a professional.

508
00:22:24,760 --> 00:22:29,760
So I definitely faced more challenges at a younger age

509
00:22:29,800 --> 00:22:32,600
than a lot of people maybe would have,

510
00:22:32,600 --> 00:22:34,680
but that was to my advantage,

511
00:22:34,680 --> 00:22:38,560
because now when certain things arise in business,

512
00:22:38,560 --> 00:22:40,960
yeah, there are emotional hiccups

513
00:22:40,960 --> 00:22:44,040
where maybe I overreact or,

514
00:22:44,960 --> 00:22:49,240
because I'm a very, I work off of gratification

515
00:22:49,240 --> 00:22:50,760
and making things that are right.

516
00:22:50,760 --> 00:22:51,600
And when there's a wrinkle,

517
00:22:51,600 --> 00:22:54,920
sometimes I have to do a check within myself.

518
00:22:54,920 --> 00:22:58,840
But a lot of those things that come up in business,

519
00:23:00,120 --> 00:23:04,440
that's the armor that you've been kind of building up to face.

520
00:23:04,440 --> 00:23:09,440
It's the Entrepreneurial Roller Coaster by Darren Hardy.

521
00:23:09,440 --> 00:23:11,960
He's best known for the compound effect.

522
00:23:11,960 --> 00:23:12,800
But-

523
00:23:12,800 --> 00:23:13,920
Or Success Magazine.

524
00:23:13,920 --> 00:23:15,520
Or Success Magazine, yeah.

525
00:23:15,520 --> 00:23:18,920
But I mean, that book, The Entrepreneurial Roller Coaster,

526
00:23:18,920 --> 00:23:20,920
it couldn't be any more spot on,

527
00:23:20,920 --> 00:23:24,520
because if you think about when you go to an amusement park

528
00:23:24,520 --> 00:23:27,520
and you're in line to get onto that roller coaster

529
00:23:27,520 --> 00:23:30,360
and you sit down in that seat for the very first time,

530
00:23:30,360 --> 00:23:33,600
what's the first thing that the person running

531
00:23:33,600 --> 00:23:35,720
that ride tells you to do?

532
00:23:35,720 --> 00:23:38,080
Pull that safety harness down,

533
00:23:38,080 --> 00:23:42,440
and you do that because much like business and life,

534
00:23:42,440 --> 00:23:43,840
there's gonna be twists and turns,

535
00:23:43,840 --> 00:23:45,840
there's gonna be ups and downs.

536
00:23:45,840 --> 00:23:47,120
Sometimes that roller coaster

537
00:23:47,120 --> 00:23:49,360
actually starts backwards, right?

538
00:23:49,360 --> 00:23:52,640
It doesn't even, you take 10 steps backwards

539
00:23:52,640 --> 00:23:53,480
instead of going forward.

540
00:23:53,480 --> 00:23:54,320
The slingshot effect.

541
00:23:54,320 --> 00:23:55,160
That's right.

542
00:23:55,160 --> 00:23:58,920
Yeah, I mean, I remember even the,

543
00:23:58,920 --> 00:24:01,120
there was a Dorney Park in Wild Warrior Kingdom

544
00:24:01,120 --> 00:24:04,320
was the kind of like our local amusement park.

545
00:24:04,320 --> 00:24:07,000
It's right where I lived outside of Philadelphia.

546
00:24:07,000 --> 00:24:08,840
It was like an hour and a half drive.

547
00:24:08,840 --> 00:24:11,240
And they had a, it was the largest wooden roller coaster

548
00:24:11,240 --> 00:24:13,480
in the US at the time called Hercules.

549
00:24:13,480 --> 00:24:16,000
And the way that the ride started

550
00:24:16,000 --> 00:24:18,320
was this just uphill climb.

551
00:24:18,320 --> 00:24:20,520
And it was a click, click, click, click, click, click, click.

552
00:24:20,520 --> 00:24:22,560
And then you get to the top, it stops,

553
00:24:22,560 --> 00:24:24,880
and then it shoots you straight down.

554
00:24:24,880 --> 00:24:28,240
And again, that's how sometimes a lot of businesses go.

555
00:24:28,240 --> 00:24:30,400
It's that slow climb, right?

556
00:24:30,400 --> 00:24:32,360
And you reach that pinnacle,

557
00:24:32,360 --> 00:24:36,520
but the peak of one mountain is the valley of the next.

558
00:24:36,520 --> 00:24:38,520
And you have to just work through those things.

559
00:24:38,520 --> 00:24:42,680
And I just, I like, you know, bringing analogies to things

560
00:24:42,680 --> 00:24:44,120
because I like to paint pictures.

561
00:24:44,120 --> 00:24:47,440
I was just having a call with one of our Mastermind members.

562
00:24:47,440 --> 00:24:50,480
And you know, I said, when you're doing your workshop,

563
00:24:50,480 --> 00:24:51,320
you know, her and her husband

564
00:24:51,320 --> 00:24:52,400
are doing their first workshop.

565
00:24:52,400 --> 00:24:57,400
I said, don't under deliver on the value.

566
00:24:57,440 --> 00:25:02,440
Give enough value just like you would at a black tie event.

567
00:25:03,120 --> 00:25:05,120
You don't wanna fill up on the appetizers

568
00:25:05,120 --> 00:25:07,360
because then you won't be able to eat the main course.

569
00:25:07,360 --> 00:25:10,960
So just give people enough of a sample size

570
00:25:10,960 --> 00:25:12,680
where when you're ready to open the doors

571
00:25:12,680 --> 00:25:15,440
for your offering, they're gonna really wanna dive in

572
00:25:15,440 --> 00:25:18,060
and wanna eat everything that you're offering.

573
00:25:18,060 --> 00:25:21,320
So I think it's, a lot of it is mindset

574
00:25:21,320 --> 00:25:25,320
and the view of what we have with it

575
00:25:25,320 --> 00:25:27,120
and how we go about it.

576
00:25:27,120 --> 00:25:27,960
Love it.

577
00:25:27,960 --> 00:25:31,400
The mindset, the strategies to compound that,

578
00:25:31,400 --> 00:25:33,080
the fireworks show, right?

579
00:25:33,080 --> 00:25:36,480
It doesn't start with the grand finale.

580
00:25:36,480 --> 00:25:39,880
It's called a grand finale for a reason, Ryan.

581
00:25:39,880 --> 00:25:43,160
So if your business launches with the grand finale

582
00:25:43,160 --> 00:25:45,480
and then you don't have room to follow up on it,

583
00:25:45,480 --> 00:25:46,800
it sometimes torches,

584
00:25:46,800 --> 00:25:49,320
your audience doesn't wanna come back for the next show.

585
00:25:49,320 --> 00:25:50,720
Like, okay, well, that was cool.

586
00:25:50,720 --> 00:25:52,540
But I'm not coming again, you know, it's over.

587
00:25:52,540 --> 00:25:55,780
So there are lots of realities

588
00:25:55,780 --> 00:25:58,640
that we should be preparing for as entrepreneurs

589
00:25:58,640 --> 00:26:02,240
in order to have the most effective presence

590
00:26:02,240 --> 00:26:03,520
and impact that we wanna have.

591
00:26:03,520 --> 00:26:06,020
So let's dive into a dark subject on this.

592
00:26:06,020 --> 00:26:09,240
What is your worst leadership experience ever?

593
00:26:09,240 --> 00:26:12,480
It could be yours and it could be one you've experienced.

594
00:26:12,480 --> 00:26:16,060
Worst leadership experience ever.

595
00:26:16,940 --> 00:26:17,960
That's interesting.

596
00:26:19,680 --> 00:26:23,700
I would say it was more on myself

597
00:26:23,700 --> 00:26:28,700
because, so the backstory of how I got to be an entrepreneur

598
00:26:28,700 --> 00:26:31,220
was not the traditional one.

599
00:26:32,980 --> 00:26:35,740
You know, my family went through trials and tribulations.

600
00:26:35,740 --> 00:26:39,440
My father, who's still one of my best friends,

601
00:26:40,660 --> 00:26:43,080
mentor, you know, everything,

602
00:26:44,060 --> 00:26:46,620
you know, made some bad business decisions

603
00:26:46,620 --> 00:26:48,040
early in his career.

604
00:26:48,040 --> 00:26:51,100
He ended up going to federal prison for two and a half years.

605
00:26:52,780 --> 00:26:56,660
But he made sure that his ducks were in a row

606
00:26:56,660 --> 00:26:57,600
before he left.

607
00:26:57,600 --> 00:27:01,540
And he, with the help of my two grandfathers,

608
00:27:01,540 --> 00:27:06,220
purchased a failing health club in downtown Philadelphia.

609
00:27:06,220 --> 00:27:08,180
And when he went away, he turned the keys over to me.

610
00:27:08,180 --> 00:27:10,020
He goes, you gotta keep this thing going.

611
00:27:10,020 --> 00:27:12,320
And I was a sophomore in college

612
00:27:12,320 --> 00:27:14,100
and there were a lot of ups and downs.

613
00:27:14,100 --> 00:27:19,100
But I think for me, this was not like to blame my dad,

614
00:27:19,340 --> 00:27:21,520
not to blame my mom.

615
00:27:21,520 --> 00:27:26,520
But I think for me, I didn't take the bulls,

616
00:27:28,540 --> 00:27:32,380
the bull by the horn quick enough

617
00:27:32,380 --> 00:27:34,200
because we had owned two gyms.

618
00:27:34,200 --> 00:27:37,960
We sold them for a really nice amount of money,

619
00:27:37,960 --> 00:27:39,960
opened up a third location.

620
00:27:39,960 --> 00:27:42,400
A lot of, most of everything was put into my name

621
00:27:42,400 --> 00:27:44,860
just because of my family's credit situation

622
00:27:44,860 --> 00:27:46,020
due to my father's past.

623
00:27:46,020 --> 00:27:47,860
It's just what you do as a family member, right?

624
00:27:47,860 --> 00:27:49,740
Like we were in it to win it.

625
00:27:49,740 --> 00:27:53,840
But I think for me, I was naive,

626
00:27:54,900 --> 00:27:59,900
but also I almost like leaned into the whole ostrich effect

627
00:28:01,420 --> 00:28:03,660
where I just buried my head in the sand.

628
00:28:03,660 --> 00:28:05,980
And I just kind of wished upon everything

629
00:28:05,980 --> 00:28:08,660
would kind of work itself out on its own.

630
00:28:08,660 --> 00:28:10,700
But it did end up leading me to have to file

631
00:28:10,700 --> 00:28:14,820
for personal bankruptcy in 2016 to kind of wash away

632
00:28:14,820 --> 00:28:18,500
all of the things that I had knowingly

633
00:28:18,500 --> 00:28:21,020
and unknowingly had done

634
00:28:21,020 --> 00:28:23,420
from a financial perspective with the business.

635
00:28:23,420 --> 00:28:28,420
So I feel that lack in self leadership

636
00:28:29,140 --> 00:28:31,840
enabled me to be a better leader now

637
00:28:31,840 --> 00:28:33,780
for the team that my wife and I have,

638
00:28:33,780 --> 00:28:36,520
but also sharing that experience

639
00:28:36,520 --> 00:28:38,340
with the people in our programs

640
00:28:39,300 --> 00:28:42,620
gives them the path to go down

641
00:28:42,620 --> 00:28:45,340
to and to avoid the path that I went down.

642
00:28:45,340 --> 00:28:48,780
So I would say that was probably the worst

643
00:28:48,780 --> 00:28:52,620
leadership experience, my self leadership experience.

644
00:28:52,620 --> 00:28:54,360
That's powerful.

645
00:28:55,780 --> 00:28:59,080
It reminds me of my first co-founder.

646
00:28:59,080 --> 00:29:01,140
I was a junior co-founder by far.

647
00:29:01,140 --> 00:29:02,780
I mean, he had been building for 11 years

648
00:29:02,780 --> 00:29:04,520
a system called Restaurant Connect.

649
00:29:04,520 --> 00:29:08,940
And before our peak, about a year and a half in

650
00:29:08,940 --> 00:29:11,260
we're struggling and really pushing hard.

651
00:29:11,260 --> 00:29:13,740
I mean, we had some intense moments

652
00:29:13,740 --> 00:29:15,380
of what we were going through.

653
00:29:15,380 --> 00:29:19,020
And he told me a story about how when he was an executive

654
00:29:19,020 --> 00:29:20,460
chef at a James Good restaurant,

655
00:29:20,460 --> 00:29:22,380
when we get really busy and things get crazy,

656
00:29:22,380 --> 00:29:24,180
he'd know that they needed onions.

657
00:29:24,180 --> 00:29:26,620
So he'd go in the back and he'd chop onions.

658
00:29:26,620 --> 00:29:29,420
And his business partner, Karl Bergemeier came in

659
00:29:29,420 --> 00:29:31,460
and just just destroyed him and said,

660
00:29:31,460 --> 00:29:32,700
what are you doing?

661
00:29:32,700 --> 00:29:34,340
Blah, blah, blah, beep, beep, beep, beep, beep, beep.

662
00:29:34,340 --> 00:29:36,340
Like you should not be chopping onions right now.

663
00:29:36,340 --> 00:29:38,540
We need you on the front lines guiding things.

664
00:29:38,540 --> 00:29:40,060
He had stuck his head, right?

665
00:29:40,060 --> 00:29:41,320
Ostrich in the hole.

666
00:29:41,320 --> 00:29:42,740
So he's sharing the story with me.

667
00:29:42,740 --> 00:29:47,740
And then he goes, Jackson, stop chopping onions.

668
00:29:48,980 --> 00:29:51,140
And I was like, oh man.

669
00:29:52,100 --> 00:29:54,660
Oh, I didn't know he was gonna spin it on me.

670
00:29:54,660 --> 00:29:57,660
I didn't have that level of self-awareness yet.

671
00:29:57,660 --> 00:29:59,860
But whether it were the ostrich in the hole

672
00:29:59,860 --> 00:30:01,180
or the person who goes in the back,

673
00:30:01,180 --> 00:30:03,700
again, these analogies, again, I'm all about them, man.

674
00:30:03,700 --> 00:30:04,940
Bring them to us.

675
00:30:04,940 --> 00:30:07,740
Let's dive into the best leadership experience you've had.

676
00:30:07,740 --> 00:30:08,980
What does that look like?

677
00:30:08,980 --> 00:30:13,980
So I think for me, it was that moment

678
00:30:17,300 --> 00:30:21,500
where I decided to file for bankruptcy

679
00:30:21,500 --> 00:30:25,180
when almost eight years ago.

680
00:30:25,180 --> 00:30:28,700
And I think for me, why I feel

681
00:30:28,700 --> 00:30:30,900
that was my best leadership experience

682
00:30:30,900 --> 00:30:35,000
is because at that point, well, number one,

683
00:30:35,000 --> 00:30:37,260
I knew I was getting a fresh start.

684
00:30:37,260 --> 00:30:41,580
Number two, I knew I would have a great story to tell.

685
00:30:41,580 --> 00:30:45,380
And number three, I would also.

686
00:30:45,380 --> 00:30:46,220
Yeah, and-

687
00:30:46,220 --> 00:30:47,260
Sorry to interrupt you, but I'm like,

688
00:30:47,260 --> 00:30:49,420
yeah, this is amazing.

689
00:30:49,420 --> 00:30:52,140
And I would say the third thing is

690
00:30:52,140 --> 00:30:55,740
that I would create a level of relatability

691
00:30:55,740 --> 00:30:57,960
that a lot of other people couldn't.

692
00:30:57,960 --> 00:31:01,700
Because to be a great leader,

693
00:31:01,700 --> 00:31:04,700
you have to be able to share everything.

694
00:31:04,700 --> 00:31:09,140
And I feel like in today's online marketing world,

695
00:31:09,140 --> 00:31:12,660
there are a lot of facades put up

696
00:31:12,660 --> 00:31:15,980
where everybody thinks business is all sunshine and rainbows.

697
00:31:15,980 --> 00:31:18,180
There's, you just start something

698
00:31:18,180 --> 00:31:19,320
and you're gonna make a lot of money.

699
00:31:19,320 --> 00:31:23,580
And my wife and I really pride ourselves on keeping it real.

700
00:31:23,580 --> 00:31:26,220
Like we share the good, the bad, the ugly.

701
00:31:26,220 --> 00:31:28,180
I mean, it's there.

702
00:31:28,180 --> 00:31:33,180
And I think for me, understanding that

703
00:31:33,180 --> 00:31:35,540
when someone comes into one of our programs

704
00:31:35,540 --> 00:31:40,260
that is in a great place,

705
00:31:40,260 --> 00:31:43,100
but they see it as that they're in a bad place.

706
00:31:43,100 --> 00:31:45,860
And then I kind of share my story

707
00:31:45,860 --> 00:31:50,380
of actually where I was just eight short years ago.

708
00:31:50,380 --> 00:31:52,660
It helps them kind of turn the mirror around

709
00:31:52,660 --> 00:31:53,820
and say, you know what?

710
00:31:55,100 --> 00:31:57,800
There's people out there that could have it worse than me.

711
00:31:57,800 --> 00:32:02,340
And I think that's a really tough pill to swallow

712
00:32:02,340 --> 00:32:06,540
for a lot of people, but I need to be very open,

713
00:32:06,540 --> 00:32:08,100
honest and transparent with people.

714
00:32:08,100 --> 00:32:10,140
If people are gonna look up to me,

715
00:32:11,420 --> 00:32:13,020
it's just what Spider-Man says, right?

716
00:32:13,020 --> 00:32:14,220
With great power.

717
00:32:15,180 --> 00:32:16,020
Uncle Ben.

718
00:32:16,020 --> 00:32:16,860
Yeah.

719
00:32:16,860 --> 00:32:17,800
Great responsibility.

720
00:32:17,800 --> 00:32:18,860
With great responsibility.

721
00:32:18,860 --> 00:32:20,180
I mean, and it's the key.

722
00:32:20,180 --> 00:32:24,100
So I knew that if I was stepping into this leadership role

723
00:32:24,100 --> 00:32:28,000
where I was influencing other people in a positive way,

724
00:32:28,000 --> 00:32:30,340
I couldn't hold anything back.

725
00:32:30,340 --> 00:32:33,900
Like I was not gonna leave anything swept under the rug.

726
00:32:33,900 --> 00:32:36,980
I was gonna showcase, highlight and share it all

727
00:32:36,980 --> 00:32:41,980
because the more relatable I became to my audience,

728
00:32:42,260 --> 00:32:44,600
the more they knew, liked and trusted me.

729
00:32:44,600 --> 00:32:46,080
Not that I required that,

730
00:32:46,080 --> 00:32:48,660
it's just the natural human tendencies.

731
00:32:48,660 --> 00:32:53,260
People work with, buy from and link arms with people

732
00:32:53,260 --> 00:32:54,660
that they know, like and trust.

733
00:32:54,660 --> 00:32:57,980
And I pride myself on doing that every single day.

734
00:32:57,980 --> 00:33:01,300
I wanna be that beacon of light for a lot of people

735
00:33:01,300 --> 00:33:02,480
that may be in a dark tunnel.

736
00:33:02,480 --> 00:33:03,980
And I wanna let them know it's gonna be okay.

737
00:33:03,980 --> 00:33:06,500
I've been through the ups and downs, but you know what?

738
00:33:06,500 --> 00:33:09,980
As Les Brown says, no matter how many times

739
00:33:09,980 --> 00:33:12,180
I get knocked down, if I can look up, I can get up.

740
00:33:12,180 --> 00:33:16,280
And that's one of my main mantras that I live by.

741
00:33:16,280 --> 00:33:19,160
And I literally stick to it every single day.

742
00:33:20,860 --> 00:33:22,580
That's so powerful.

743
00:33:22,580 --> 00:33:24,500
I love this quote.

744
00:33:24,500 --> 00:33:25,740
To be a great leader,

745
00:33:25,740 --> 00:33:27,500
you have to be willing to share everything.

746
00:33:27,500 --> 00:33:28,760
The good, bad, the ugly.

747
00:33:30,260 --> 00:33:32,080
It's so worth doubling down on.

748
00:33:33,700 --> 00:33:38,100
It's hard to provide results to an entrepreneur

749
00:33:38,100 --> 00:33:39,540
who's not willing to lead.

750
00:33:41,380 --> 00:33:44,320
And so you're helping people catch that on the front end.

751
00:33:44,320 --> 00:33:47,260
Like if you're going to get the results that you want,

752
00:33:47,260 --> 00:33:49,040
and you have to be willing to lead,

753
00:33:49,040 --> 00:33:52,740
and leadership does require that level of vulnerability.

754
00:33:52,740 --> 00:33:53,980
There is a context.

755
00:33:53,980 --> 00:33:54,980
For those of you who are listening,

756
00:33:54,980 --> 00:33:58,940
you're ready to go tell your entire story on live.

757
00:33:59,980 --> 00:34:01,140
Certainly you have to protect

758
00:34:01,140 --> 00:34:03,780
your non-disclosure agreements, right?

759
00:34:03,780 --> 00:34:07,300
If you have those, you have to be willing to,

760
00:34:07,300 --> 00:34:08,280
you don't have to be willing to.

761
00:34:08,280 --> 00:34:10,980
I recommend being careful with what you say

762
00:34:10,980 --> 00:34:14,500
and how it might affect your personal familial relationships.

763
00:34:14,500 --> 00:34:16,740
You might wanna discuss that with some people first

764
00:34:16,740 --> 00:34:20,140
before torturing your mom about whatever she did to you

765
00:34:20,140 --> 00:34:21,380
as a 12 year old.

766
00:34:21,380 --> 00:34:26,380
There's nuances that you sometimes can't come back from

767
00:34:26,540 --> 00:34:27,520
with people who matter,

768
00:34:27,520 --> 00:34:29,700
but there's also fear in the middle of a mergers

769
00:34:29,700 --> 00:34:31,380
and acquisitions scenario,

770
00:34:31,380 --> 00:34:34,180
it might not be appropriate to reveal

771
00:34:34,180 --> 00:34:36,460
certain details about that.

772
00:34:36,460 --> 00:34:40,120
That doesn't make you not transparent.

773
00:34:40,120 --> 00:34:44,300
That makes you aware, intentional for your realities.

774
00:34:44,300 --> 00:34:45,980
I've twice divorced.

775
00:34:47,180 --> 00:34:51,020
I wasn't sharing that publicly with everybody and anybody.

776
00:34:51,020 --> 00:34:52,460
It wasn't that I was hiding it.

777
00:34:52,460 --> 00:34:53,580
Me too.

778
00:34:53,580 --> 00:34:56,660
Twice divorced, buddy.

779
00:34:56,660 --> 00:34:58,700
So you know that-

780
00:34:58,700 --> 00:35:01,940
Yeah, and I mean, just to interject,

781
00:35:01,940 --> 00:35:06,340
no relationship in my life I never considered a failure.

782
00:35:08,340 --> 00:35:10,060
So many positives from every single thing

783
00:35:10,060 --> 00:35:10,900
I've experienced it.

784
00:35:10,900 --> 00:35:15,260
And again, it prepared me for meeting my wife.

785
00:35:15,260 --> 00:35:19,380
And so there's no negativity or ill will,

786
00:35:19,380 --> 00:35:24,380
or it's everybody has a different journey they go down.

787
00:35:25,420 --> 00:35:26,620
It's not a straight line.

788
00:35:26,620 --> 00:35:27,860
Everyone's life looks different.

789
00:35:27,860 --> 00:35:32,180
And again, I don't have a fear of judgment anymore.

790
00:35:32,180 --> 00:35:34,340
I did for a long period of time,

791
00:35:34,340 --> 00:35:36,940
I cared what other people thought and how they felt.

792
00:35:38,040 --> 00:35:40,380
And I even remember saying to my sister,

793
00:35:40,380 --> 00:35:42,420
when I started dating again,

794
00:35:43,540 --> 00:35:45,620
I said, who's gonna wanna be with me?

795
00:35:45,620 --> 00:35:49,820
Like I had two marriages that didn't work out.

796
00:35:49,820 --> 00:35:54,820
I have baggage and my sister said,

797
00:35:55,460 --> 00:35:57,340
listen, people will love you for you.

798
00:35:57,340 --> 00:36:00,900
And it was a great piece of advice because again,

799
00:36:00,900 --> 00:36:03,540
I could have lived by that narrative that like,

800
00:36:03,540 --> 00:36:06,900
oh, I'm damaged, I'm broken.

801
00:36:07,860 --> 00:36:10,180
And then you can find somebody else who has that damage

802
00:36:10,180 --> 00:36:12,100
and then you end up both having destructive habits

803
00:36:12,100 --> 00:36:13,500
versus healing.

804
00:36:13,500 --> 00:36:17,620
Yeah, listen, everything works out for everybody.

805
00:36:17,620 --> 00:36:18,700
And that's the mindset.

806
00:36:18,700 --> 00:36:22,100
Like everything happens for a reason, for a purpose.

807
00:36:22,100 --> 00:36:25,160
And it's that half glass full aspect.

808
00:36:26,180 --> 00:36:28,620
You know, just whenever one to live the best life,

809
00:36:28,620 --> 00:36:30,460
we get one go at this.

810
00:36:30,460 --> 00:36:32,060
So let's make it our best.

811
00:36:32,060 --> 00:36:32,900
That's right.

812
00:36:32,900 --> 00:36:33,720
Mind's abundant, man.

813
00:36:33,720 --> 00:36:34,980
I love the analogy and I'm like,

814
00:36:34,980 --> 00:36:36,820
my glass is overflowing, thank you.

815
00:36:38,740 --> 00:36:39,580
It is.

816
00:36:39,580 --> 00:36:42,060
And so when you can find that and see that,

817
00:36:42,060 --> 00:36:45,060
John Whaley was on the show, he's a phenomenal leader.

818
00:36:45,060 --> 00:36:48,700
And he talked about not the silver lining.

819
00:36:48,700 --> 00:36:49,940
He used to talk about all the,

820
00:36:49,940 --> 00:36:52,060
and we both came to the conclusion of like, wow,

821
00:36:52,060 --> 00:36:55,860
like our adversities have been our silver road, you know,

822
00:36:55,860 --> 00:36:58,860
to the greatness that we've been able to accomplish

823
00:36:58,860 --> 00:36:59,700
and achieve.

824
00:36:59,700 --> 00:37:01,980
And the same is true for all you listening in.

825
00:37:01,980 --> 00:37:05,000
I just wanna double down on what Scott said.

826
00:37:05,000 --> 00:37:08,820
If you want to lead people, then be vulnerable

827
00:37:08,820 --> 00:37:11,300
because people won't know where you're leading them to

828
00:37:11,300 --> 00:37:12,260
and they'll feel it.

829
00:37:12,260 --> 00:37:13,860
They'll know that they can't follow you

830
00:37:13,860 --> 00:37:15,140
and they can't see your path

831
00:37:15,140 --> 00:37:17,140
because you're not sharing it with them.

832
00:37:17,140 --> 00:37:18,420
And naturally that's gonna lead them

833
00:37:18,420 --> 00:37:21,220
to have a very hard time connecting with you long-term

834
00:37:21,220 --> 00:37:23,860
unless they're also faking it until they make it.

835
00:37:23,860 --> 00:37:25,440
And you don't fake it till you make it.

836
00:37:25,440 --> 00:37:27,180
I think that that's a lie.

837
00:37:27,180 --> 00:37:30,980
Yeah, I just, I have a really tough time with perfectionism

838
00:37:30,980 --> 00:37:33,740
because it doesn't exist.

839
00:37:33,740 --> 00:37:38,740
And I feel that social media has given people

840
00:37:38,740 --> 00:37:42,340
this false perception that perfection exists,

841
00:37:42,340 --> 00:37:46,660
meaning they have all these prim and proper pictures

842
00:37:46,660 --> 00:37:49,980
and it's like their life is one big photo shoot.

843
00:37:49,980 --> 00:37:51,620
And that's not, that's not reality.

844
00:37:51,620 --> 00:37:53,060
How those are the highlights, right?

845
00:37:53,060 --> 00:37:55,980
Yeah, it's the highlight reel, you know?

846
00:37:55,980 --> 00:38:00,020
And I, you know, and then people share, you know,

847
00:38:00,020 --> 00:38:04,320
all these drunkologue posts where they're just writing

848
00:38:04,320 --> 00:38:06,620
on and on and on and on.

849
00:38:06,620 --> 00:38:08,260
And I'm thinking to myself, I'm like,

850
00:38:08,260 --> 00:38:09,620
who's got time to read all that?

851
00:38:09,620 --> 00:38:12,060
Like, I'm just, I'm too focused on

852
00:38:12,060 --> 00:38:13,580
like what I'm trying to accomplish.

853
00:38:13,580 --> 00:38:16,260
Like I appreciate what people do and what they share.

854
00:38:16,260 --> 00:38:19,820
I just wish there was more honesty

855
00:38:19,820 --> 00:38:24,300
and there was more openness and more truth.

856
00:38:24,300 --> 00:38:27,260
Yeah, and again, like I-

857
00:38:27,260 --> 00:38:28,300
I gotta ask you real quick though.

858
00:38:28,300 --> 00:38:29,940
I don't wanna lose a chance.

859
00:38:29,940 --> 00:38:33,500
I gotta ask if this was the last chance you had

860
00:38:33,500 --> 00:38:36,780
to rock the mic and to share a powerful lesson

861
00:38:36,780 --> 00:38:38,260
and visionaries about your experience,

862
00:38:38,260 --> 00:38:40,180
from your experience rather,

863
00:38:40,180 --> 00:38:42,300
what would the final power lesson be?

864
00:38:43,220 --> 00:38:45,940
That, you know, this is something that I took away

865
00:38:45,940 --> 00:38:48,940
from an interview I did with a friend of mine,

866
00:38:48,940 --> 00:38:52,580
Cody Schuen, a Canadian bestselling author

867
00:38:52,580 --> 00:38:54,380
of the book, Everyday Legacy.

868
00:38:54,380 --> 00:38:56,820
And he shared this one impactful thing for me

869
00:38:56,820 --> 00:38:57,900
and it has not left.

870
00:38:57,900 --> 00:39:00,300
And this was nearly like four years ago.

871
00:39:00,300 --> 00:39:04,220
And he worked in the funeral parlor industry.

872
00:39:04,220 --> 00:39:08,020
So he was surrounded by death for nearly 20 years.

873
00:39:08,020 --> 00:39:09,460
And he said to me, Scott,

874
00:39:11,140 --> 00:39:13,980
you don't have to wait until you're gone

875
00:39:13,980 --> 00:39:16,180
for your legacy to be felt.

876
00:39:16,180 --> 00:39:18,540
You can leave it while you're still living.

877
00:39:18,540 --> 00:39:21,260
And that rocked my world.

878
00:39:21,260 --> 00:39:24,460
I mean, it just, it basically it stopped me in my tracks

879
00:39:24,460 --> 00:39:29,060
because I realized that I had a responsibility

880
00:39:29,060 --> 00:39:31,660
not for how I show up for myself,

881
00:39:31,660 --> 00:39:34,260
but how I show up for the people that look up to me.

882
00:39:34,260 --> 00:39:39,260
And I wanna make sure that I'm leaving my legacy right now

883
00:39:39,340 --> 00:39:42,980
so people can feel it, they can see it, they can believe it

884
00:39:42,980 --> 00:39:44,820
and they can dream it themselves.

885
00:39:44,820 --> 00:39:47,500
And I think that that's the big lesson

886
00:39:47,500 --> 00:39:51,500
is that your legacy, it's happening every single minute,

887
00:39:51,500 --> 00:39:55,220
every single hour, every single day that your eyes are open.

888
00:39:55,220 --> 00:39:56,620
You just have to realize it.

889
00:39:57,540 --> 00:39:58,740
I love that.

890
00:39:58,740 --> 00:40:00,460
We're gonna dive deep into that.

891
00:40:00,460 --> 00:40:03,620
We're gonna feature a portion of your legacy

892
00:40:03,620 --> 00:40:05,020
while we do that.

893
00:40:05,020 --> 00:40:07,780
But in terms of helping visionaries,

894
00:40:07,780 --> 00:40:10,620
living your legacy now, how?

895
00:40:10,620 --> 00:40:12,940
What does that look like, Scott?

896
00:40:12,940 --> 00:40:17,940
Well, I think for one is doing things

897
00:40:18,180 --> 00:40:20,620
that you actually love.

898
00:40:20,620 --> 00:40:25,020
And I can honestly say that everything that my wife

899
00:40:25,020 --> 00:40:28,420
and I get to do as co-founders of our business,

900
00:40:28,420 --> 00:40:30,540
the Time to Grow and all the programs

901
00:40:30,540 --> 00:40:32,820
and the mastermind that we run,

902
00:40:34,540 --> 00:40:36,940
we get to help people build their legacies.

903
00:40:36,940 --> 00:40:38,420
And I think that's what it's all about.

904
00:40:38,420 --> 00:40:43,420
It's helping people earn more to have more,

905
00:40:43,820 --> 00:40:45,460
to be able to do more.

906
00:40:45,460 --> 00:40:47,420
And I always tell people the money shows up

907
00:40:47,420 --> 00:40:49,140
when the impact is felt.

908
00:40:49,140 --> 00:40:50,980
So when people work with us,

909
00:40:50,980 --> 00:40:54,300
whether it's in any of our programs or my coaching

910
00:40:54,300 --> 00:40:56,220
or consulting or our mastermind,

911
00:40:56,220 --> 00:40:59,860
the idea is to then pass down everything

912
00:40:59,860 --> 00:41:03,820
that we have learned and how we've become successful

913
00:41:03,820 --> 00:41:05,740
to teach other people how to do the same thing.

914
00:41:05,740 --> 00:41:07,420
We are not an anomaly.

915
00:41:07,420 --> 00:41:08,740
We are not special.

916
00:41:09,740 --> 00:41:11,780
Yeah, we have some aspects of us

917
00:41:11,780 --> 00:41:13,460
that are very unicorn-ish.

918
00:41:13,460 --> 00:41:15,820
I do believe that we are very special people,

919
00:41:15,820 --> 00:41:16,700
myself and my wife,

920
00:41:16,700 --> 00:41:19,700
but there's millions of special people out there.

921
00:41:19,700 --> 00:41:22,140
Every single person listening or watching this,

922
00:41:22,140 --> 00:41:24,660
there's something about you that is very unique and special.

923
00:41:24,660 --> 00:41:26,340
And that can be highlighted, showcased,

924
00:41:26,340 --> 00:41:27,700
and put out for the world to see.

925
00:41:27,700 --> 00:41:31,140
And that really is what your legacy is all about,

926
00:41:31,140 --> 00:41:36,140
is what can you do today to leave one person better?

927
00:41:36,180 --> 00:41:38,580
And that's what we really focus on.

928
00:41:39,780 --> 00:41:41,060
What can you do today?

929
00:41:41,060 --> 00:41:44,460
So that's the write-down of what can we do today

930
00:41:44,460 --> 00:41:46,780
to make one person better?

931
00:41:46,780 --> 00:41:51,780
And then you've got a system now where your ripple effect

932
00:41:51,780 --> 00:41:54,340
and of having all these episodes out there

933
00:41:54,340 --> 00:41:58,020
is doing that for multiple people at once.

934
00:41:58,020 --> 00:42:01,500
And it's so cool how...

935
00:42:01,500 --> 00:42:04,460
I'm just bought into that concept.

936
00:42:04,460 --> 00:42:05,780
I drink the Kool-Aid.

937
00:42:05,780 --> 00:42:06,980
That's what I love.

938
00:42:06,980 --> 00:42:07,820
It tastes good.

939
00:42:07,820 --> 00:42:08,660
It tastes good.

940
00:42:08,660 --> 00:42:09,500
Drink it all you want.

941
00:42:09,500 --> 00:42:14,500
It's a great talk by a man named M. Russell Ballard.

942
00:42:16,020 --> 00:42:18,580
And he talks about honeybees.

943
00:42:18,580 --> 00:42:19,900
If you were to look up his name in that,

944
00:42:19,900 --> 00:42:22,500
you'd probably find anybody would find the talk.

945
00:42:22,500 --> 00:42:26,740
And he talks about how the amount of honey

946
00:42:26,740 --> 00:42:30,140
that a bee provides to the hive on a daily basis

947
00:42:30,140 --> 00:42:33,580
is almost so small that it's almost insignificant.

948
00:42:33,580 --> 00:42:37,860
Yet we have all the honey that we have available to us

949
00:42:37,860 --> 00:42:39,900
because of these bees and their little work.

950
00:42:39,900 --> 00:42:43,820
And he relates it to the divine power

951
00:42:43,820 --> 00:42:46,700
of saying hello to somebody

952
00:42:46,700 --> 00:42:48,820
and how we often take that away from ourselves.

953
00:42:48,820 --> 00:42:51,420
That the value of those small actions

954
00:42:51,420 --> 00:42:55,140
rather than recognizing that that's exactly

955
00:42:55,140 --> 00:42:58,500
what we're able to do and supposed to do

956
00:42:58,500 --> 00:42:59,660
to make an impact in this life.

957
00:42:59,660 --> 00:43:01,580
And we don't have to...

958
00:43:01,580 --> 00:43:03,260
We shouldn't be upset or lose sight

959
00:43:03,260 --> 00:43:05,340
of the value of those moments

960
00:43:05,340 --> 00:43:06,900
just because of the highlight reels available

961
00:43:06,900 --> 00:43:08,220
on Instagram and everywhere else.

962
00:43:08,220 --> 00:43:10,980
So I'm paraphrasing by far from what he said.

963
00:43:10,980 --> 00:43:14,700
But that concept is...

964
00:43:14,700 --> 00:43:18,020
I hope my kids, when they do those little things,

965
00:43:18,020 --> 00:43:21,700
I hope that they are happy with themselves

966
00:43:21,700 --> 00:43:22,540
at the end of the day.

967
00:43:22,540 --> 00:43:25,380
And I know that impact that they made,

968
00:43:25,380 --> 00:43:28,180
no matter how small it was, matters tremendously.

969
00:43:28,180 --> 00:43:31,300
Because it's not fun to live life

970
00:43:31,300 --> 00:43:33,540
when you're constantly threatening yourself

971
00:43:33,540 --> 00:43:36,700
or thinking that you're not of value to the world.

972
00:43:36,700 --> 00:43:40,980
And so you hit one more thing in my soapbox on this.

973
00:43:40,980 --> 00:43:44,580
You talked about you guys knowing that you're unicorns,

974
00:43:44,580 --> 00:43:45,420
you and your wife.

975
00:43:45,420 --> 00:43:49,500
And we do live in a world where people think,

976
00:43:49,500 --> 00:43:50,820
oh my gosh, that's arrogant.

977
00:43:50,820 --> 00:43:55,180
No, Scott's confidence and his value of himself

978
00:43:55,180 --> 00:43:57,660
does not contradict or challenge your value.

979
00:43:57,660 --> 00:43:58,820
It's not a competition.

980
00:43:59,820 --> 00:44:03,700
There can be eight billion amazing people on this world.

981
00:44:03,700 --> 00:44:05,820
It's not about who's number one.

982
00:44:05,820 --> 00:44:08,220
It's about being appreciative of the fact

983
00:44:08,220 --> 00:44:10,860
that you're beautiful, Scott's beautiful,

984
00:44:10,860 --> 00:44:11,980
I'm beautiful, et cetera.

985
00:44:11,980 --> 00:44:13,180
It's a whole world.

986
00:44:13,180 --> 00:44:14,060
We're able to come together

987
00:44:14,060 --> 00:44:16,060
and stop tearing each other's beauty down.

988
00:44:16,060 --> 00:44:17,940
It would be a beautiful thing in my opinion.

989
00:44:17,940 --> 00:44:20,220
Yeah, I think for me, it's two things.

990
00:44:20,220 --> 00:44:23,380
Number one, I know that we're special

991
00:44:23,380 --> 00:44:25,580
because we're getting people results.

992
00:44:25,580 --> 00:44:30,020
And I think that makes me that value-added person.

993
00:44:30,020 --> 00:44:31,580
It's not about my success.

994
00:44:31,580 --> 00:44:34,300
It's the results that other people get.

995
00:44:34,300 --> 00:44:37,620
But my mom shared this story with me a few years ago

996
00:44:37,620 --> 00:44:38,820
that I never knew about.

997
00:44:40,260 --> 00:44:42,900
And she told me she was picking me up

998
00:44:42,900 --> 00:44:44,180
from preschool one day.

999
00:44:45,060 --> 00:44:48,860
And she picked me up, she put me in the car,

1000
00:44:48,860 --> 00:44:50,260
in the car seat or whatever.

1001
00:44:51,260 --> 00:44:54,700
And the teacher followed me out.

1002
00:44:54,700 --> 00:44:58,220
And the teacher pulls my mom aside

1003
00:44:58,220 --> 00:45:01,340
and she goes, I just got to share something with you.

1004
00:45:01,340 --> 00:45:02,900
My mom's like, okay, is everything all right?

1005
00:45:02,900 --> 00:45:04,020
And she goes, yeah, everything's fine.

1006
00:45:04,020 --> 00:45:06,140
She goes, I just let her let you know

1007
00:45:06,140 --> 00:45:08,900
there was something really special about that little boy.

1008
00:45:08,900 --> 00:45:11,180
She goes, I just wanted you to know.

1009
00:45:11,180 --> 00:45:14,700
And I still get the chills when I even just talk about it

1010
00:45:14,700 --> 00:45:17,300
because my mom said from that, like she knew it,

1011
00:45:17,300 --> 00:45:21,780
but to have an outside perspective

1012
00:45:23,300 --> 00:45:26,220
when I was only four and five years old,

1013
00:45:26,220 --> 00:45:28,060
someone saying there's something really special

1014
00:45:28,060 --> 00:45:32,780
about that kid, a sparkle in his eye, whatever it was.

1015
00:45:34,380 --> 00:45:35,980
But that's every single one of us.

1016
00:45:37,420 --> 00:45:39,300
I could go on and on and on.

1017
00:45:39,300 --> 00:45:41,660
Every single one of us has a gift inside of us.

1018
00:45:41,660 --> 00:45:44,220
And I'll go back to something that Les Brown said.

1019
00:45:45,940 --> 00:45:49,580
Les Brown talks about how the graveyards around the world

1020
00:45:49,580 --> 00:45:53,020
have some of the greatest songs, greatest movies,

1021
00:45:53,020 --> 00:45:55,700
greatest inventions that will never be made,

1022
00:45:55,700 --> 00:45:58,220
never be heard, never be seen

1023
00:45:58,220 --> 00:46:01,380
because they're buried with the people in those graves.

1024
00:46:01,380 --> 00:46:04,540
And the last thing that I want personally

1025
00:46:04,540 --> 00:46:08,060
is to go to the grave with my gifts inside of me.

1026
00:46:08,060 --> 00:46:11,060
So I will make sure every single day

1027
00:46:11,060 --> 00:46:13,900
that I'm sharing my gift in one way, shape or form

1028
00:46:13,900 --> 00:46:15,700
with those around me to make sure

1029
00:46:15,700 --> 00:46:18,140
that it's not going six feet underneath with me.

1030
00:46:19,140 --> 00:46:21,820
Vision Pros, you can subscribe

1031
00:46:21,820 --> 00:46:25,980
to Scott Aaron's podcast, Networking and Marketing Made Simple

1032
00:46:25,980 --> 00:46:28,860
on any one of the major podcasting platforms.

1033
00:46:28,860 --> 00:46:30,260
On the landing page as well,

1034
00:46:30,260 --> 00:46:32,140
you'll have the opportunity to see what actions

1035
00:46:32,140 --> 00:46:35,420
Scott recommends and what paths he's put in place

1036
00:46:35,420 --> 00:46:37,380
to help you with your success.

1037
00:46:37,380 --> 00:46:39,300
And if you have a desire to come on the show

1038
00:46:39,300 --> 00:46:40,660
and share your own vision,

1039
00:46:40,660 --> 00:46:41,780
in the top right hand corner,

1040
00:46:41,780 --> 00:46:43,980
you'll see a button that says, be our guest.

1041
00:46:43,980 --> 00:46:45,500
If your vision is wholesome,

1042
00:46:45,500 --> 00:46:46,980
if it's helping other people,

1043
00:46:46,980 --> 00:46:49,300
then whether you're, I don't know,

1044
00:46:49,300 --> 00:46:54,260
Elon Musk or Joe Smith that nobody knows,

1045
00:46:54,260 --> 00:46:55,620
that doesn't matter to me.

1046
00:46:55,620 --> 00:46:58,380
I want the great visions on this stage,

1047
00:46:58,380 --> 00:47:01,180
but Elon, you're always welcome, of course, as well.

1048
00:47:01,180 --> 00:47:02,260
So with that said, guys,

1049
00:47:02,260 --> 00:47:03,860
thanks for being here for the show.

1050
00:47:03,860 --> 00:47:05,460
Have an excellent rest of your week

1051
00:47:05,460 --> 00:47:06,500
building out your visions

1052
00:47:06,500 --> 00:47:08,260
and we will see you on the next episode.

1053
00:47:08,260 --> 00:47:09,100
Take care, everybody.

1054
00:47:09,100 --> 00:47:10,460
Thank you for being here today.

1055
00:47:10,460 --> 00:47:12,940
I'm really happy that you tuned in to Vision Pros Live.

1056
00:47:12,940 --> 00:47:15,580
I'm looking forward to seeing your reactions

1057
00:47:15,580 --> 00:47:17,860
as these episodes continue to move forward.

1058
00:47:17,860 --> 00:47:19,580
This is gonna get more and more fun.

1059
00:47:19,580 --> 00:47:21,380
We'll have more and more engagement as well.

1060
00:47:21,380 --> 00:47:23,500
We'll invite people to participate in the show

1061
00:47:23,500 --> 00:47:25,860
and thank you for giving us your time and attention.

1062
00:47:25,860 --> 00:47:40,700
Have an.

