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They're all over.

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Okay.

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Got it.

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And that's the name of the location?

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Which one?

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So, it's the name of the management company that runs them.

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Each location has a different name.

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The branding is different.

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So there's Blitz, Family Dentistry, there's Smile.

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I forgot what's our brand for ortho.

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There's a few brands out there.

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Smile Life is our brand for ortho.

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Yeah.

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Well, I mean, I can imagine you got 82 dental practice locations to keep up with.

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So that's a lot of names.

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I know people who struggle naming their children when they've got five or six kids.

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So the good news, there's about, let's say, 30 names because they're different brands

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and one brand could have multiple offices.

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Yeah.

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Very good.

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Okay.

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And before we dive in too far, I'd love to know for visionaries out there listening,

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what are three resources that you recommend?

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Three books they should be reading or resources they would benefit from taking a look at?

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There are plenty, a plethora of knowledge out there.

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Some of the books that really stood out to me was Start with Why by Simon Sinek.

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If you know the purpose and you know why you're doing things, you tend to perfect it.

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That one I really highly recommend.

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Another one is if you are a systems and processes freak like me, The Checklist Manifesto by

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Atul Gawande was a good one.

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It really taught me to be disciplined and to have everything in a process and a system

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so that it's consistent and scalable.

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So that was a good one.

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Another one is called The Lean Startup for entrepreneurs and visionaries.

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That's a good one.

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I highly recommend.

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Great choices.

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Those are awesome ones.

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All right, Dr. Tarek, we're going to dive in right after the intro.

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Everybody be ready for this.

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We're going to be talking about systems and processes that'll make you smile and scale

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with dentists, periodontists, Dr. Tarek Alley.

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We'll be right back.

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All right.

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Welcome in to Vision Pros Live.

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I'm Dr. Jackson Calame, I'm your show host.

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We'll be doing interviews for visionary entrepreneurs and guest leaders who are building fantastic

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visions out there.

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Hey, what's up, everybody?

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Welcome in to another episode of Vision Pros Live.

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I'm your show host, founder and CEO of first class business, Jackson Calame, and I'm here

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with Dr. Tarek Alley.

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We'll be talking about how he's gone about scaling and providing for dentists as a doctor

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himself.

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Scales and scaling systems and processes.

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Systems and processes, they apply to all sorts of business models.

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Now I won't say every business model because I haven't helped every business, but one of

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the early, early businesses I took on when I first launched JCal Digital was a dentist

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in San Antonio.

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And yes, the systems that we use at Restaurant Connect for SaaS, the systems that we use

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at Video Power Marketing for scaling global viral video campaigns on YouTube, the systems

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that we use at Own Local helping the newspaper industry move into the 21st century and adopt

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digital revenue streams.

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Every single client that I consulted with, I would ask almost the exact same questions

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with just a tiny spin on it.

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Such as, for instance, what types of patients do you serve versus what type of clients do

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you serve versus what types of customers do you serve?

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It doesn't change.

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It's all about service when you work in, so maybe we should narrow it down to this, the

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service industry.

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So if you're in the service industry, if your product or your service is designed to help

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people, then I highly recommend tuning in and listening to what Dr. Tarek has to say.

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Before we go onto that though, I also want to empower you with a few more tools in the

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form of people that we work with and I highly recommend.

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We include them in our sponsors.

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First, we're going to talk about Sean LeChuga of the Wellness Shop 365.

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Sean's vision of the 365 will of life assessment as an integrative nutritional health and coaching

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consultant, it really caught me off guard when I saw it because I was like, man, I've

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never seen a naturopath or someone in health dive in so deeply about my life choices.

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Not to be pervasive, but to make sure that we're in harmony holistically for our health,

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joy, spirituality, our home environment, what's your relationship look like?

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What about your volunteering and giving or helping others?

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Rating yourself on a scale of one to 10 on that.

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And Sean and Julianne, as I got to know them and meet them now, it's been seven or eight

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months since I've been associated with them.

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Sean's actually helped me on the Vision Pros Live show as well.

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And the way I've seen him show up as a dad and as a husband, the way Julianne has showed

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up to support him in his roles as well and also as a magnificent nutrition coach, it's

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just amazing to see their growth and what they're providing for themselves as well as

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what they're capable of providing to others.

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So if you're looking for somebody to help with health, then I highly recommend including

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them in your research.

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Then there's Melissa Gray with The Law Spot.

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Melissa Gray is an attorney who I brought on the show.

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And I was amazed at her capacity to nurture in addition to, of course, her knowledge as

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a lawyer.

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You don't see that combination very often.

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She understands that law doesn't have to be complicated.

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And she specifically practices legal for small and medium businesses.

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I know that 90 to 95% of the clients I've worked with, and I've worked with a few thousand

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clients at this point, did not have legal counsel on hand.

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The challenge is when they finally do face a lawsuit.

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We faced a lawsuit, well, we faced a trademark battle when I was at Restaurant Connect and

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we spent over $20,000 trying to protect our own brand name, even though we had it first.

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That wasn't the best use of funding for a startup.

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Had we been in a better position with the right type of attorney who wouldn't have cost

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an arm and a leg, I don't think it would have gone to the $20,000 mark.

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I wish I had known Melissa or somebody like her previously.

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So there's this, and we've suffered worse, by the way, at the pivot point, we shut down

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because of a non-compete lawsuit that we first lost.

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A year and a half later, we reversed it and CZR was able to win, but the company was already

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gone by that point.

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So when you try to use LegalDoc and Crocodoc or LegalShield and you find out that those

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don't have the adequate support that you need as a business owner or you're paying for a

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really expensive retainer, you kind of leave yourself susceptible to challenges.

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And I would say it puts you in a position where you're not really a wise steward of

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your brand.

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So I would start interviewing legal counsel sooner than later.

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That way you know who you feel comfortable with, who you can turn to, and again, include

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her in your lineup.

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That means make sure to interview four, five, six different options while it's not stressful,

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while you're not under the pressure and heat of the battle, and find out who you're going

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to turn to when you do come across something that you need.

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In addition to that, we're going to also, of course, mention the water project.

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The water project is something I don't ever want to forget.

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I'm so fortunate to have access to clean drinking water, as is pretty much everybody listening

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to this show.

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There are millions of people out there, though, who have to walk miles to get water for the

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day and throughout the day.

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And these are parents also who have to go and instead of providing for their kids and

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going to work, they might have to go get water.

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Their grandparents, who literally, their spine adjusts the form.

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It's an unnatural form now because they've had to carry water for so long, for so many

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different years.

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We have the opportunity to make impact on this.

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The water project allows you to see which community you're supporting and allows you

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to see the outcome as well.

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They'll send you social media updates about the projects that you know that your money

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was put to good use.

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Now, if you have another cause that you'd like to see us contribute to, something that's

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on your mind or on your heart, please drop the cause in the comments because we're not

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exclusively giving to the water project.

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We're also happy to promote and share and contribute with other resources that are out

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there, other needs.

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There's 8 billion people in this world who need help.

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We're really all about making sure that we can raise as much awareness and do as much

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as possible for those who have greater needs than we do.

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With Dr. Tarek Ali, he's a periodontist.

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He has a marketing diploma, master's of business administrator, certified valuation analyst,

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pilot, traveler, and triplets father as well.

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He's a co-founder of Modern Smiles.

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He has 10 dental practice locations, primarily throughout Texas, partner at Community Dental

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Partners where they have 82 dental practice locations, and a co-founder of OrthoDent Management,

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12 dental practice locations, and the founder and president of Precision Advisory LLC.

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I promise you, it looks like he sleeps too.

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He's a versatile professional who combines his background in dental and general dentistry

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and periodontal surgery with a robust foundation in management and leadership.

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A graduate in dentistry from Alexandria University in Egypt.

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Let me know if you know anybody who graduated from a university in Egypt.

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I think that's cool in and of itself.

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He's also earned an MBA from Stephen F. Austin State University in Texas, obtained a CBA

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certification from the National Association of Certified Valuation Analysts.

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The man loves to study.

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Without further ado, I can't wait to bring him on stage.

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Dr. Tarek, thank you for joining us on Vision Pros Live.

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Hi, Jackson.

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Thank you for being on your awesome stage.

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Yeah, I love that.

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Call me off guard on that one.

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Let's talk about your vision for those that you serve.

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You got a lot of people you're already serving.

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Maybe you're expanding this kingdom as well.

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We'll talk about your vision in just a minute, but for those that you serve, what is it that

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you hope they accomplish or they achieve on their horizon?

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You know, Jackson, I realized early on when I was in dental school that there are a ton

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of underserved dental patients out there.

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Millions and millions of people can't afford to go to the dentist or they get subpar dental

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treatment.

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I realized that in school, they teach you how to be an amazing dentist, but they really

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don't teach you how to scale, how to actually help more people, how to make your services

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cost effective, spread the word.

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I really noticed that and I made it a mission to actually spread oral hygiene awareness

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and also help dentists grow their businesses while serving their communities.

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So I saw that gap and fortunately, we've managed over the years to make a huge impact on so

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many communities and so many dental professionals and dental groups out there.

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Awesome.

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Okay, and your focus on that reminds me a lot of why Caesar and I had built the pivot

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point and specifically we're working with naturopaths and chiropractors and it was because

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we saw the same thing.

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They went to Parker College of Chiropractic or similar.

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They learned so much and, you know, it never took away from the studies that they did do.

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However, they did not know a lot about the business growth aspect and a lot of them were

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stuck with $60,000 salaries if they were lucky.

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You know, most of which, you know, had families to support, they had growth, but they had

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the same types of malpractice issue.

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They had insurance that they needed to get.

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They had to open a location and hire people and the administration and the system side

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of their business, that's not their passion.

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That's not what they wanted to be doing.

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They wanted to be caring for people.

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Dentistry having a very similar reality.

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So with that said, what does the outcome look like on the other side of making that flip?

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You know, is it that the dentist can now charge more and have more profitability?

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Is it, you know, what does it look like if they want to expand and scale?

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Feel free to go any direction on that.

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You know, it's actually a win-win-win.

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The patient gets the ultimate treatment, the best treatment they can ever get.

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The cost to them is significantly less.

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The dentist makes more money and you're able to see more patients, be in more communities,

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grow instead of having one location, you can be five or 10, make more money, work less,

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have more impact on patients every day.

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So it's a really win-win-win.

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Everybody wins in this scenario.

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That's great.

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Okay.

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So it sounds like there's, there's a lot of choice, you know, involved with that, which

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that's the ultimate, you know, that's one of the ultimate words to describe freedom.

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Absolutely.

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And think about it as in scaling up in general, the goal is to be more impactful with less

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work on your end.

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So it's efficiency.

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Your family deserves more time from you.

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Your friends deserve more time from you.

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Your the holistic approach to life, your health, your spiritual needs, your physical needs,

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all that.

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And a lot of times business owners are slaves to their businesses.

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And at the end of the day, the patient or the client or the customer suffers and the

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provider suffers.

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Yeah, it's true.

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The dentist that I worked with, it was one of my first consultations at J-Cal and I completely

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set the wrong expectation with them.

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I told them that my job was to get them in a position where they wouldn't need me anymore.

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And not a bad thing.

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You know, it wasn't about me, but I was trying to tee them up so that they wouldn't need

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a marketing director at all.

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And I hadn't read the E-Myth yet.

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You know, I hadn't realized the hole I was going to eventually put them into where, you

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know, everything would fall on them from a marketing standpoint, even if they did have

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the systems, procedures, et cetera, that we built out.

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I know a lot of business owners that have that mentality, right?

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They want the marketing to be a done thing, a finished product, so they can just maintain

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things from there.

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Once that's done, let's stop writing this person a paycheck.

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Let's move forward.

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Do you see that commonly in the dental industry?

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Is that a challenge that dentists face or was that a one-time experience?

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Well, so everyone thinks there's a magic pill that you just take and life magically works

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its way, but it's really a lot of effort put into this.

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You have to build systems.

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You have to read KPIs.

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You have to train your team members.

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You have to get the feedback loop and do that.

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So it's not an easy process, but once it's set up, your life significantly changes.

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You become a completely different human.

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And also, we have to do a paradigm shift of like, hey, I'm the solo from the solopreneur

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that does everything to an executive in your business, to someone who has one role in your

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business and delegate and have the system, trust the system to let do its work.

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The quality of care is better and you will be significantly more impactful with less

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time because let's face it, the worst trade you can ever do is trading your time for money

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because this is the most valuable asset you have in your life, your time.

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So why don't you trade know-how and systems and knowledge for money and growth and scaling

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up?

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And that's what we typically coach on.

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You really need to build a system that you trust and that system will take you there.

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I love that.

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The worst trade you can ever do is trading your time for money.

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And Robert Kiyosaki, Ridge Dad Port, had one of my favorite principles from his book, similar

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concept is Ridge Dad tells him, Robert, never become a slave to money, understand the value

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of work itself.

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So I love that.

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What's your vision for you, Dr. Tarek?

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What do you see on the horizon?

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Oh, for me, I love what I do.

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I wake up happy every day.

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I love the ability now to impact many more professionals with less of my time.

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I would really love to help more communities.

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I'm a world traveler.

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I go everywhere and I'm involved in the dental world in many different countries.

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So my vision is to keep expanding that.

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And as long as I live, if there is one person that benefited by having better health care

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because of me, that will make my life.

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I'm happy with that.

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I like that.

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It reminds me a little bit of that country song, My Front Port's Looking In.

285
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And that song's really about being aware of the greatness of the present.

286
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And yeah, there's certainly awesome opportunities that are ahead for this family.

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And instead of looking at the horizon, he's looking at how beautiful his family is.

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But that ability to be present, to know that there is perhaps one more opportunity on the

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horizon, but you're not chasing it.

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You're not riding off into the sunset blindly forgetting the value of what you have right

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now.

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I think a lot of entrepreneurs, especially at the three to five year mark, it's like,

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man, that's what they want.

294
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Absolutely.

295
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And going back to what is success to begin with, it's these six factors, family life,

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love life, health and fitness, social life, spiritual life, and reasonable financial prosperity.

297
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So when we in the Western world, going from the Middle East to the West, I realized that

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the definition of success in the Western world is always been related to material wealth.

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You say this guy is successful.

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Most people think that, oh, he has cars and houses and money in the bank and all that.

301
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But in the Eastern world, I've noticed that successful is more, it's more encompassing

302
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of family life, health and fitness, physical health and mental health, social health and

303
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so forth.

304
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So that's why that mind shift for me was like, oh, interesting.

305
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I need to do the paradigm shift here.

306
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I love that.

307
00:19:06,320 --> 00:19:10,680
I had a world religion teacher who kind of opened my paradigm to that.

308
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One simple phrase, he said, you know, he said, I love how much the Eastern religions meditate.

309
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We could learn so much from that.

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That was it.

311
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That was the only thought.

312
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But I was like, huh, what if I did just try to learn about the virtues and values of different

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cultures and their different balances for how they go about worshiping or in other words,

314
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how they go about living their life and prioritizing.

315
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So we can learn so much when we get outside of our pigeonhole viewpoint.

316
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And you are very worldly yourself.

317
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You speak multiple language.

318
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You've been in many cultures.

319
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So that's amazing.

320
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I respect that about you.

321
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Thank you.

322
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I it's, you know, it's such a value.

323
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You know, it's one of the greatest blessings of my life, you know, to be able to see that.

324
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You're growing up with without a dad as a, you know, I have a dad.

325
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He was my hero.

326
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And you know, he did he did some good things, some great things.

327
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But I was constantly looking outside my home for that example of what does a father do?

328
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How do I want to show up?

329
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And I think that's one of the things that led me to be much more open about looking

330
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at different cultures and broaden my horizon and realize, OK, I'm not just stuck.

331
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But the examples I have in this home, I've got lots of examples I can learn from.

332
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So yeah, if you if you have been stuck or you've been blessed with a nuclear family,

333
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that is one thing to consider is is, you know, do I have opportunities for growth outside

334
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of of what I've seen in my my current present?

335
00:20:48,320 --> 00:20:51,120
But I'll also detract on that.

336
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I also love that you talked about knowing the value of where you're at.

337
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Right.

338
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Maybe you don't go to extremes on that.

339
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Perhaps visionaries.

340
00:20:58,840 --> 00:21:03,440
It can be very easy to get lost in the shuffle of worrying about a billion other ways of

341
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doing things.

342
00:21:04,440 --> 00:21:05,440
Yes.

343
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You're not a tree.

344
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You can always move.

345
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And remember, you don't have to be great to start, but you have to start to be great.

346
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So do something.

347
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Make a change.

348
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Louder.

349
00:21:15,040 --> 00:21:16,040
Absolutely.

350
00:21:16,040 --> 00:21:17,900
Let's dive into a dark subject.

351
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What is your worst leadership experience ever?

352
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This can be yours.

353
00:21:22,040 --> 00:21:25,240
This could be another leader.

354
00:21:25,240 --> 00:21:35,280
So I in the beginning of my leadership career, I didn't have the science and art of leadership.

355
00:21:35,280 --> 00:21:42,960
And for me, it was struggling dealing with many different types of personalities of humans.

356
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Machines are predictable, zeros and ones easy.

357
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But anytime you deal with humans, it is very, very hard.

358
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I I faced numerous challenges.

359
00:21:52,320 --> 00:22:00,040
One of them was that we've had team members from dental practices steal from the office.

360
00:22:00,040 --> 00:22:04,280
We've had many different obstacles like that.

361
00:22:04,280 --> 00:22:06,160
Like you have compliance issues.

362
00:22:06,160 --> 00:22:10,920
You have controlled substances in your own your offices, you know, whether it's drugs

363
00:22:10,920 --> 00:22:15,160
or whatever it is that we prescribe for patients.

364
00:22:15,160 --> 00:22:17,720
There are some things that you just don't know.

365
00:22:17,720 --> 00:22:22,240
Oh, my gosh, I didn't know that humans were capable capable of doing that.

366
00:22:22,240 --> 00:22:27,740
So it was a challenge for me actually to understand the different personality types and start

367
00:22:27,740 --> 00:22:32,640
doing personality testing, the enneagram, the disc, the Colby and all that fun stuff.

368
00:22:32,640 --> 00:22:35,520
And then realize that I'm defective.

369
00:22:35,520 --> 00:22:39,120
So at one point I looked in the mirror and I said, you suck.

370
00:22:39,120 --> 00:22:43,720
I really did look in the mirror and I said, you suck because it's OK to suck.

371
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But what is not OK is to keep being in that hole.

372
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And that's when I started being a professional student and trying to learn and understand

373
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about what leadership is.

374
00:22:53,520 --> 00:22:56,600
And I hope I made a comeback.

375
00:22:56,600 --> 00:22:57,600
Very good.

376
00:22:57,600 --> 00:23:04,560
What more resource or resources did you turn to, maybe the first or maybe the best?

377
00:23:04,560 --> 00:23:09,000
So some of the books that I've read was Rich Dad Poor Dad and made a huge difference in

378
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just my financial perspective.

379
00:23:11,400 --> 00:23:14,560
But also I followed a lot of leaders books.

380
00:23:14,560 --> 00:23:20,200
And there are the biographies of leaders are interesting because it's not always rosy and

381
00:23:20,200 --> 00:23:23,640
happy and it's not always filled with good values.

382
00:23:23,640 --> 00:23:25,160
There's a lot of dark side in it.

383
00:23:25,160 --> 00:23:27,280
Have you ever read the book 48 Laws of Power?

384
00:23:27,280 --> 00:23:28,640
No, I have.

385
00:23:28,640 --> 00:23:32,760
Well, it's a very interesting read because it's very controversial.

386
00:23:32,760 --> 00:23:34,240
It has a lot of dark.

387
00:23:34,240 --> 00:23:35,760
I like controversial.

388
00:23:35,760 --> 00:23:36,760
It's very controversial.

389
00:23:36,760 --> 00:23:40,760
You're going to you're going to call me and say, hey, man, I love you for recommending

390
00:23:40,760 --> 00:23:41,760
this.

391
00:23:41,760 --> 00:23:45,800
And I'm not recommending to follow the things in the book because a lot of it is really

392
00:23:45,800 --> 00:23:46,800
dark.

393
00:23:46,800 --> 00:23:48,460
It's actually not good to follow.

394
00:23:48,460 --> 00:23:53,600
But it taught me how people function, how leaders get to the top.

395
00:23:53,600 --> 00:23:56,200
And so I learned what to do and what not to do.

396
00:23:56,200 --> 00:23:57,200
Right.

397
00:23:57,200 --> 00:23:59,940
Yes, there were plenty of resources and of course, mentorship.

398
00:23:59,940 --> 00:24:01,480
Coaching is very important.

399
00:24:01,480 --> 00:24:02,480
Let me ask you this.

400
00:24:02,480 --> 00:24:07,040
How many workout routines did you download from the Internet and never done?

401
00:24:07,040 --> 00:24:11,580
How many cook cooking instructions and recipes you downloaded and never done?

402
00:24:11,580 --> 00:24:17,120
So it's really not about the know how it's about having the coach to take you there with

403
00:24:17,120 --> 00:24:19,640
holding your hands and accountability.

404
00:24:19,640 --> 00:24:21,840
So coaching helped me a lot as well.

405
00:24:21,840 --> 00:24:22,840
Nice.

406
00:24:22,840 --> 00:24:30,280
That's that is an important one for those who have, you know, have a coach.

407
00:24:30,280 --> 00:24:33,280
I recommend watching out for your own blind side on that.

408
00:24:33,280 --> 00:24:38,480
I hear so many people say I already have a coach and the most successful people that

409
00:24:38,480 --> 00:24:41,120
I know have lots of coaches.

410
00:24:41,120 --> 00:24:44,400
You know, and so if you have a coach who's telling you, you already have a coach, one

411
00:24:44,400 --> 00:24:49,360
consider you're working with somebody that might be very controlling to if you are the

412
00:24:49,360 --> 00:24:55,040
one who's putting that limitation and doesn't realize that your coach doesn't know everything.

413
00:24:55,040 --> 00:24:57,240
You know, you might need a coach for finances.

414
00:24:57,240 --> 00:24:59,880
You might benefit from having a coach for fitness.

415
00:24:59,880 --> 00:25:02,720
You might benefit from having a coach for marketing.

416
00:25:02,720 --> 00:25:08,200
Again, expanding your ability to have great coaches by your side.

417
00:25:08,200 --> 00:25:11,960
Multiples can help make sure that you're protected from more and more of the potential blind

418
00:25:11,960 --> 00:25:12,960
spots that you'll have.

419
00:25:12,960 --> 00:25:14,720
So well said, Dr. Tara.

420
00:25:14,720 --> 00:25:16,840
Coaching is extremely important.

421
00:25:16,840 --> 00:25:19,940
What's your best leadership experience?

422
00:25:19,940 --> 00:25:28,400
My best leadership experience has been when I've watched the the the team that we built

423
00:25:28,400 --> 00:25:32,200
become team leaders and expand.

424
00:25:32,200 --> 00:25:40,320
My first aha moment was that I was on a train in Italy and I've been gone for about a week

425
00:25:40,320 --> 00:25:48,560
or so or 10 days and I had not received one single phone call, which for us at the time

426
00:25:48,560 --> 00:25:52,640
was insanity because you're you know, you're like always on the computer, always on your

427
00:25:52,640 --> 00:25:59,800
phone and I had not received one single phone call for 10 days and I thought, wow, am I

428
00:25:59,800 --> 00:26:02,800
not that important to my to my team?

429
00:26:02,800 --> 00:26:09,000
And then I realized like, wow, this is the the true definition of success is that your

430
00:26:09,000 --> 00:26:14,800
business is taken care of, your patients are being taken care of, your team is being taken

431
00:26:14,800 --> 00:26:20,520
care of without and they didn't know I was gone without one single interference from

432
00:26:20,520 --> 00:26:21,520
you.

433
00:26:21,520 --> 00:26:24,120
And for me, that was my favorite leadership experience.

434
00:26:24,120 --> 00:26:29,840
It may not sound much, but for me at the time, we had maybe seven, eight locations, about

435
00:26:29,840 --> 00:26:32,440
maybe a hundred team members.

436
00:26:32,440 --> 00:26:36,380
At that time, that was a very big aha moment.

437
00:26:36,380 --> 00:26:41,360
And that was that's when I started obsessing about scaling up and and taking this to the

438
00:26:41,360 --> 00:26:42,360
next level.

439
00:26:42,360 --> 00:26:45,000
Oh, I like that.

440
00:26:45,000 --> 00:26:51,160
That's reminds me of an aircraft carrier and how I was just talking to two leaders that

441
00:26:51,160 --> 00:26:52,800
we brought onto the team recently.

442
00:26:52,800 --> 00:26:58,920
They're executives in training and as an aircraft carrier that carries a lot of people, it's

443
00:26:58,920 --> 00:27:02,960
my job to get on my airplane to leave the ship.

444
00:27:02,960 --> 00:27:03,960
Right.

445
00:27:03,960 --> 00:27:06,960
And the ship's supposed to progress while I'm gone, but I'm supposed to be going about

446
00:27:06,960 --> 00:27:09,200
doing my own thing around the world.

447
00:27:09,200 --> 00:27:14,160
And I've got to know where that ship is so that I can come back to it the right way.

448
00:27:14,160 --> 00:27:19,160
But even if it was more like a train and I'm like on a horse and back in the old days,

449
00:27:19,160 --> 00:27:22,920
like sometimes you're going to see me coming on like, wait for me, you know, but that's

450
00:27:22,920 --> 00:27:23,920
a good thing.

451
00:27:23,920 --> 00:27:26,320
You want your team to be moving things without you.

452
00:27:26,320 --> 00:27:28,880
You do not want to control the train at all times.

453
00:27:28,880 --> 00:27:32,360
That's not that's not true leadership or true power.

454
00:27:32,360 --> 00:27:33,360
So I love this.

455
00:27:33,360 --> 00:27:34,360
I love this example.

456
00:27:34,360 --> 00:27:39,320
Yes, I've sometimes found myself on my horse trying to catch up with my team.

457
00:27:39,320 --> 00:27:43,720
I'm pretty well for you, but I was just shot by never mind.

458
00:27:43,720 --> 00:27:44,720
We'll keep going.

459
00:27:44,720 --> 00:27:47,040
So entrepreneurship is hard.

460
00:27:47,040 --> 00:27:55,440
My friends, you know, Elon Musk said, yeah, entrepreneurship is like eating glass.

461
00:27:55,440 --> 00:27:57,040
It takes a crazy person to do it.

462
00:27:57,040 --> 00:27:58,040
Absolutely.

463
00:27:58,040 --> 00:28:03,760
And favorite quotes for entrepreneurship, because there's almost no point to it.

464
00:28:03,760 --> 00:28:08,760
If you look at the actual like pathway or if you look at those biographies of great

465
00:28:08,760 --> 00:28:14,480
leaders, you're like, yeah, that was like, that was so almost inhumanly possible what

466
00:28:14,480 --> 00:28:15,480
they did.

467
00:28:15,480 --> 00:28:16,480
So, absolutely.

468
00:28:16,480 --> 00:28:23,880
I mean, it's like I like that example of like jumping off a cliff and building your airplane

469
00:28:23,880 --> 00:28:25,320
as you descend.

470
00:28:25,320 --> 00:28:26,320
Reid Hoffman.

471
00:28:26,320 --> 00:28:27,320
Yeah.

472
00:28:27,320 --> 00:28:33,440
He said he said entrepreneurship is like pushing a plane off of a cliff and repairing it while

473
00:28:33,440 --> 00:28:34,440
it's going down.

474
00:28:34,440 --> 00:28:35,440
Very true.

475
00:28:35,440 --> 00:28:38,160
Both those I heard in the same exact article.

476
00:28:38,160 --> 00:28:41,960
We must have been reading it together without knowing it.

477
00:28:41,960 --> 00:28:42,960
Yes.

478
00:28:42,960 --> 00:28:43,960
All right.

479
00:28:43,960 --> 00:28:44,960
Let's see here.

480
00:28:44,960 --> 00:28:47,480
So now time for a serious shift.

481
00:28:47,480 --> 00:28:53,040
If this was your last chance to share a lesson with visionaries, what powerful lesson can

482
00:28:53,040 --> 00:28:55,120
other visionaries learn from your experience?

483
00:28:55,120 --> 00:28:56,120
What's the last lesson?

484
00:28:56,120 --> 00:29:01,560
Number one, define your why.

485
00:29:01,560 --> 00:29:03,520
Why are you doing this?

486
00:29:03,520 --> 00:29:10,160
Number two, focus on what is the definition of true success, which is the six things that

487
00:29:10,160 --> 00:29:11,800
we talked about.

488
00:29:11,800 --> 00:29:15,640
Number three, empower your team.

489
00:29:15,640 --> 00:29:19,480
And that's I feel that these three things have helped me significantly.

490
00:29:19,480 --> 00:29:24,520
And if I go back in time, I would I would start with those.

491
00:29:24,520 --> 00:29:27,240
I'm writing these because I want them.

492
00:29:27,240 --> 00:29:29,960
Three was empower your team, correct?

493
00:29:29,960 --> 00:29:31,560
Number three was empower your team.

494
00:29:31,560 --> 00:29:32,560
Yes.

495
00:29:32,560 --> 00:29:33,720
OK, awesome.

496
00:29:33,720 --> 00:29:38,040
Those are those are I'm glad you gave us a recipe.

497
00:29:38,040 --> 00:29:39,040
That's neat.

498
00:29:39,040 --> 00:29:40,520
Out of one hundred and seventy eight episodes.

499
00:29:40,520 --> 00:29:46,520
I think you're the first one to give a recipe like a step by step breakdown.

500
00:29:46,520 --> 00:29:47,520
You like to cook?

501
00:29:47,520 --> 00:29:50,520
Yeah, it's therapeutic, actually.

502
00:29:50,520 --> 00:29:52,240
Yeah, very good.

503
00:29:52,240 --> 00:29:53,240
I like to use the micro.

504
00:29:53,240 --> 00:29:55,080
No, I like to cook, too.

505
00:29:55,080 --> 00:29:59,200
So how like have you gone to cooking classes and all that?

506
00:29:59,200 --> 00:30:00,200
Did you learn through the Internet?

507
00:30:00,200 --> 00:30:01,200
What?

508
00:30:01,200 --> 00:30:02,240
No, it's skills.

509
00:30:02,240 --> 00:30:05,040
It's basically having an Egyptian mom.

510
00:30:05,040 --> 00:30:13,240
Because, you know, the reason they have kids is to slave labor them, right?

511
00:30:13,240 --> 00:30:17,160
It's like, hey, you cut the tomatoes, you do that.

512
00:30:17,160 --> 00:30:18,720
No, anyways, I'm joking.

513
00:30:18,720 --> 00:30:23,600
But yes, I learned a lot from from my mom, and I also learned that it's therapeutic because

514
00:30:23,600 --> 00:30:26,040
it's it's also a giving act.

515
00:30:26,040 --> 00:30:31,840
You're pleasing others when you watch everyone around you enjoy the meal that you've done.

516
00:30:31,840 --> 00:30:34,960
That pleasing act gives you great satisfaction.

517
00:30:34,960 --> 00:30:39,200
And it's kind of addicting because you really want to do this more often, make people more

518
00:30:39,200 --> 00:30:40,200
happy.

519
00:30:40,200 --> 00:30:41,200
Absolutely.

520
00:30:41,200 --> 00:30:43,240
So, do you cook?

521
00:30:43,240 --> 00:30:45,400
Was that do you cook?

522
00:30:45,400 --> 00:30:47,440
I am a quiet cook.

523
00:30:47,440 --> 00:30:51,080
I grew up in a house with my mom and five older sisters.

524
00:30:51,080 --> 00:30:52,760
And so I didn't really know what the kitchen looked like.

525
00:30:52,760 --> 00:30:54,940
And I didn't really know what a bathroom looked like.

526
00:30:54,940 --> 00:30:58,080
And I knew there was this device they had on their face, but I didn't know what it was

527
00:30:58,080 --> 00:31:00,640
used for because they're always on it.

528
00:31:00,640 --> 00:31:04,040
So it was a different lifestyle.

529
00:31:04,040 --> 00:31:10,360
And granted, everybody thought I was super lazy, you know, and didn't and I didn't know

530
00:31:10,360 --> 00:31:13,680
how to do things for a long time because I always took care of me.

531
00:31:13,680 --> 00:31:17,520
So I didn't learn how to cook until my 20s.

532
00:31:17,520 --> 00:31:21,720
And I'm sure the laughing joke in the family, they still know how to cook.

533
00:31:21,720 --> 00:31:23,440
But I just won't cook for others.

534
00:31:23,440 --> 00:31:26,840
So I cook for like one person at a time or for my kiddos.

535
00:31:26,840 --> 00:31:30,840
My kiddos, they have their ups and downs with my meals.

536
00:31:30,840 --> 00:31:33,480
But I never try the same recipe twice.

537
00:31:33,480 --> 00:31:38,440
I'm always down with new things, putting new stuff in.

538
00:31:38,440 --> 00:31:41,240
And yeah, so is it great?

539
00:31:41,240 --> 00:31:42,240
I don't know.

540
00:31:42,240 --> 00:31:48,200
I'll have to do a cooking exchange sometime.

541
00:31:48,200 --> 00:31:49,200
So awesome.

542
00:31:49,200 --> 00:31:57,280
Well, let's let's dive into systems processes that of course make us smile and make us scale.

543
00:31:57,280 --> 00:31:58,880
You know, where do you want to start with that?

544
00:31:58,880 --> 00:32:03,440
There's there's I'll gravitate towards certain questions and I'll play devil's advocate and

545
00:32:03,440 --> 00:32:04,760
some of the things that you say too.

546
00:32:04,760 --> 00:32:05,840
But I'd love for you to just dive in.

547
00:32:05,840 --> 00:32:09,640
If you, you know, had five minutes to talk about scaling.

548
00:32:09,640 --> 00:32:10,640
Yes.

549
00:32:10,640 --> 00:32:13,200
And I'm going to I'm going to tie smiles.

550
00:32:13,200 --> 00:32:17,120
Visionaries are listening to hospitality and service skills.

551
00:32:17,120 --> 00:32:20,000
You know, it's not just about cleaning the teeth.

552
00:32:20,000 --> 00:32:21,800
It's also about how to take care of people.

553
00:32:21,800 --> 00:32:23,080
So we'll tag team this effort.

554
00:32:23,080 --> 00:32:24,080
But go ahead.

555
00:32:24,080 --> 00:32:25,080
You got five minutes.

556
00:32:25,080 --> 00:32:26,080
Five minutes.

557
00:32:26,080 --> 00:32:28,000
I'll color comment as you go.

558
00:32:28,000 --> 00:32:31,680
So let's start with the the macro to micro.

559
00:32:31,680 --> 00:32:33,100
What does a system mean?

560
00:32:33,100 --> 00:32:36,360
System is a Latin word, sistema.

561
00:32:36,360 --> 00:32:41,200
And it really means literally the whole concept made of several parts.

562
00:32:41,200 --> 00:32:46,080
So you're you're you're building something based on parts.

563
00:32:46,080 --> 00:32:50,380
If you think about the word standard of care, standard of care is not standard.

564
00:32:50,380 --> 00:32:52,580
Every hospital you go to, they do different things.

565
00:32:52,580 --> 00:32:54,480
Every dental office you go to, they do different things.

566
00:32:54,480 --> 00:32:58,680
So there's no real thing as standard of care.

567
00:32:58,680 --> 00:33:03,080
Let me let me remind everyone if you don't know this, but there's one hundred and fifty

568
00:33:03,080 --> 00:33:08,720
thousand Americans die each year during surgery.

569
00:33:08,720 --> 00:33:13,540
Half of those are deaths are due to avoidable human error.

570
00:33:13,540 --> 00:33:15,680
So that means someone didn't wash their hands.

571
00:33:15,680 --> 00:33:18,300
Someone got in the wrong blood type when the transfusion.

572
00:33:18,300 --> 00:33:21,640
Someone didn't take a test to see the allergies.

573
00:33:21,640 --> 00:33:25,800
Very avoidable human error that someone had just read a checklist.

574
00:33:25,800 --> 00:33:32,080
Your mom or your aunt or you or your brother could have not died because someone just followed

575
00:33:32,080 --> 00:33:33,240
a checklist.

576
00:33:33,240 --> 00:33:40,440
So it's not just important in terms of productivity, but it also affects people's lives.

577
00:33:40,440 --> 00:33:45,820
Do you know that the building failure rate is zero point zero zero zero two percent?

578
00:33:45,820 --> 00:33:51,040
That means for every you probably walked into hundreds of thousands of buildings in your

579
00:33:51,040 --> 00:33:52,040
life.

580
00:33:52,040 --> 00:33:54,720
Did you ever think that they were going to fall on your head?

581
00:33:54,720 --> 00:33:57,800
No, you didn't think about it.

582
00:33:57,800 --> 00:34:02,480
Yes, even though there's tons of concrete and metal in front on top of you, but we never

583
00:34:02,480 --> 00:34:03,480
think about that.

584
00:34:03,480 --> 00:34:04,480
Why?

585
00:34:04,480 --> 00:34:08,480
Because the failure rates are so low that it's we just feel comfortable and we trust

586
00:34:08,480 --> 00:34:09,480
it.

587
00:34:09,480 --> 00:34:10,480
Why do we trust it?

588
00:34:10,480 --> 00:34:11,780
Why we doesn't fail?

589
00:34:11,780 --> 00:34:12,780
Because they have systems.

590
00:34:12,780 --> 00:34:17,160
Whenever they're building it, they say this goes first, this goes second, and the weight

591
00:34:17,160 --> 00:34:18,560
bearing should be over this.

592
00:34:18,560 --> 00:34:23,620
Do you know that the likelihood of you being killed in an airline flight is one to twenty

593
00:34:23,620 --> 00:34:25,280
nine million?

594
00:34:25,280 --> 00:34:29,840
So that means you're if you're going to die on the top on a day that you're flying, it's

595
00:34:29,840 --> 00:34:32,940
probably going to be on your way to the airport in the car.

596
00:34:32,940 --> 00:34:35,440
It's not going to be in the plane.

597
00:34:35,440 --> 00:34:36,720
Why?

598
00:34:36,720 --> 00:34:39,160
Because they have so much redundant systems.

599
00:34:39,160 --> 00:34:40,160
I'm a pilot.

600
00:34:40,160 --> 00:34:41,160
I fly.

601
00:34:41,160 --> 00:34:42,480
We we read gauges.

602
00:34:42,480 --> 00:34:43,840
We do checklists.

603
00:34:43,840 --> 00:34:48,160
We do multiple, multiple things that are redundant and may seem stupid.

604
00:34:48,160 --> 00:34:49,360
Why did why are we doing this?

605
00:34:49,360 --> 00:34:54,360
We've done it seven times before because there's a system that makes sure that this is safe.

606
00:34:54,360 --> 00:34:58,480
So now that we know the importance of systems, well, how do you actually do a system?

607
00:34:58,480 --> 00:35:03,320
The first thing you need to do is look in the mirror and say you suck and it's OK.

608
00:35:03,320 --> 00:35:06,840
Yes, I agree with this.

609
00:35:06,840 --> 00:35:07,840
We suck at systems.

610
00:35:07,840 --> 00:35:08,840
Good.

611
00:35:08,840 --> 00:35:09,840
Exactly.

612
00:35:09,840 --> 00:35:10,840
Yes.

613
00:35:10,840 --> 00:35:11,840
We all suck, right?

614
00:35:11,840 --> 00:35:12,840
It's completely fine.

615
00:35:12,840 --> 00:35:13,840
But what's not fine is not doing something about it.

616
00:35:13,840 --> 00:35:15,640
So step one, you suck.

617
00:35:15,640 --> 00:35:16,640
Step two.

618
00:35:16,640 --> 00:35:17,880
OK, KPIs.

619
00:35:17,880 --> 00:35:19,240
Why KPIs?

620
00:35:19,240 --> 00:35:25,520
Because I need measurable data to see where I am versus where I'm going without KPIs.

621
00:35:25,520 --> 00:35:26,520
You know nothing.

622
00:35:26,520 --> 00:35:28,160
You're driving a car without looking at your gauges.

623
00:35:28,160 --> 00:35:30,720
You're flying a plane without looking at your gauges.

624
00:35:30,720 --> 00:35:31,880
It does not mean anything.

625
00:35:31,880 --> 00:35:35,000
So why do you talk about key performance indicators, right?

626
00:35:35,000 --> 00:35:39,080
The indicators of performance that let us know we're doing the right things.

627
00:35:39,080 --> 00:35:40,080
Go ahead.

628
00:35:40,080 --> 00:35:44,800
Key performance indicators are measurable ways to assess the health of a specific task

629
00:35:44,800 --> 00:35:50,360
or goal or business and then see where you are right now versus where you're going.

630
00:35:50,360 --> 00:35:52,420
So step one, you suck.

631
00:35:52,420 --> 00:35:57,520
Step two, let's measure KPIs to see where we are and find out where we need to go.

632
00:35:57,520 --> 00:35:59,800
Step three is you need to actually analyze the data.

633
00:35:59,800 --> 00:36:04,520
How many entrepreneurs are tracking KPIs and happy about it, but they never even look at

634
00:36:04,520 --> 00:36:05,520
it, right?

635
00:36:05,520 --> 00:36:08,480
I'm sure you face that significantly in your business.

636
00:36:08,480 --> 00:36:14,360
Well, I think I think one of the challenges on that too, Dr. Tarek, is a lot of people

637
00:36:14,360 --> 00:36:19,880
aren't as studious as you've been about analyzing data.

638
00:36:19,880 --> 00:36:26,440
Most of us, I think most human beings, if not all of us, are really, really bad at understanding

639
00:36:26,440 --> 00:36:27,440
the variables.

640
00:36:27,440 --> 00:36:29,480
We jump to conclusions very quickly.

641
00:36:29,480 --> 00:36:32,480
And if you don't study it, you will never know, right?

642
00:36:32,480 --> 00:36:37,960
You will only have the capacity to jump to conclusions or follow your intuition.

643
00:36:37,960 --> 00:36:42,640
But following your intuition without studying is like having faith in something without,

644
00:36:42,640 --> 00:36:44,440
again, without studying.

645
00:36:44,440 --> 00:36:46,480
Blind faith is not the same as faith.

646
00:36:46,480 --> 00:36:49,440
One is a vice that will not serve you.

647
00:36:49,440 --> 00:36:53,680
One is an action-oriented faith.

648
00:36:53,680 --> 00:36:56,240
Oh, the same is true with numbers in our business.

649
00:36:56,240 --> 00:37:02,520
We have to know what KPIs to track, and we have to know how to then track those and how

650
00:37:02,520 --> 00:37:07,520
to determine whether that indicates a good thing or a bad thing.

651
00:37:07,520 --> 00:37:11,960
And so there's a lot there, but that's also why you need a coach.

652
00:37:11,960 --> 00:37:13,520
Why you need somebody to guide you on it.

653
00:37:13,520 --> 00:37:16,000
Why you should be listening to what Dr. Tarek is talking about right now.

654
00:37:16,000 --> 00:37:19,920
So this is a passion of mine because they need a lot of help.

655
00:37:19,920 --> 00:37:20,920
Absolutely.

656
00:37:20,920 --> 00:37:22,600
You couldn't have said it any more perfectly.

657
00:37:22,600 --> 00:37:25,720
Oh, I get to commentate.

658
00:37:25,720 --> 00:37:26,720
My part's easy.

659
00:37:26,720 --> 00:37:30,440
Your part's pulling forth the clear knowledge without the prompt.

660
00:37:30,440 --> 00:37:31,440
So go ahead.

661
00:37:31,440 --> 00:37:33,080
So, yes, you're right.

662
00:37:33,080 --> 00:37:37,520
KPIs are the standard way of doing, of assessing things.

663
00:37:37,520 --> 00:37:43,400
If you're making decisions not based on scientific evidence, then you're most likely going to

664
00:37:43,400 --> 00:37:45,040
make the wrong decision.

665
00:37:45,040 --> 00:37:50,720
But also to know what to track, how to track it, what to do with it, you actually do need

666
00:37:50,720 --> 00:37:53,680
some knowledge, which I agree with you 100%.

667
00:37:53,680 --> 00:37:56,480
Having a coach will help significantly with that.

668
00:37:56,480 --> 00:37:59,040
It'll just get you the shortcuts.

669
00:37:59,040 --> 00:38:00,040
So all right.

670
00:38:00,040 --> 00:38:01,040
Did you remember the steps?

671
00:38:01,040 --> 00:38:02,040
What was step one?

672
00:38:02,040 --> 00:38:03,040
Yep.

673
00:38:03,040 --> 00:38:05,160
Step one, we'll start with why.

674
00:38:05,160 --> 00:38:06,160
Yes.

675
00:38:06,160 --> 00:38:09,320
And also, you know, in the building the system.

676
00:38:09,320 --> 00:38:10,760
How do you build the system?

677
00:38:10,760 --> 00:38:11,880
Is that what we're talking about?

678
00:38:11,880 --> 00:38:12,880
Those steps.

679
00:38:12,880 --> 00:38:13,880
Okay.

680
00:38:13,880 --> 00:38:17,640
So the new recipe, the second recipe, the new recipe is how to build a system.

681
00:38:17,640 --> 00:38:18,640
Yes.

682
00:38:18,640 --> 00:38:21,440
And it's mid-I-stock at building systems.

683
00:38:21,440 --> 00:38:22,440
And two, KPIs.

684
00:38:22,440 --> 00:38:25,120
Got to get my KPIs in place.

685
00:38:25,120 --> 00:38:27,360
And three, I got to analyze the data.

686
00:38:27,360 --> 00:38:28,360
Exactly.

687
00:38:28,360 --> 00:38:29,360
Yes.

688
00:38:29,360 --> 00:38:30,360
So analyze the data.

689
00:38:30,360 --> 00:38:32,960
Now that we analyze the data, now we have to do something with it.

690
00:38:32,960 --> 00:38:34,880
You tracked it, you analyzed it.

691
00:38:34,880 --> 00:38:38,680
Okay, you realize, oh, these are some things we're doing amazing and these are some things

692
00:38:38,680 --> 00:38:40,100
that we saw.

693
00:38:40,100 --> 00:38:41,760
Then you build a standard.

694
00:38:41,760 --> 00:38:42,760
You build as...

695
00:38:42,760 --> 00:38:43,760
I got to pause you real quick.

696
00:38:43,760 --> 00:38:45,800
Everybody is hearing this thing about the I suck thing.

697
00:38:45,800 --> 00:38:47,600
I want you to say it with me.

698
00:38:47,600 --> 00:38:49,680
I suck at speaking Chinese.

699
00:38:49,680 --> 00:38:50,680
Okay.

700
00:38:50,680 --> 00:38:58,080
I suck at rollerblading with one roller blade on carrying a 50 pound anvil.

701
00:38:58,080 --> 00:38:59,140
Right.

702
00:38:59,140 --> 00:39:03,480
This is not about you attacking yourself and saying you are not a worthwhile human

703
00:39:03,480 --> 00:39:04,480
being.

704
00:39:04,480 --> 00:39:09,800
This is about recognizing that there are things that we are bad at and that is okay and healthy

705
00:39:09,800 --> 00:39:11,400
to admit.

706
00:39:11,400 --> 00:39:18,760
So when Dr. Tarek is talking about how I suck at building systems, that's not something

707
00:39:18,760 --> 00:39:21,520
that most people should even be proud of being good at.

708
00:39:21,520 --> 00:39:22,520
Most of us aren't integrators.

709
00:39:22,520 --> 00:39:23,520
I'm an integrator.

710
00:39:23,520 --> 00:39:24,520
I've learned how to do this.

711
00:39:24,520 --> 00:39:30,960
So I don't suck at building systems, but I do suck at building new systems without proper

712
00:39:30,960 --> 00:39:32,240
guidance.

713
00:39:32,240 --> 00:39:36,080
So again, I think I've created enough context around this that everybody can finally sit

714
00:39:36,080 --> 00:39:37,080
down and not cry.

715
00:39:37,080 --> 00:39:38,080
Absolutely.

716
00:39:38,080 --> 00:39:39,080
100% agree with you.

717
00:39:39,080 --> 00:39:40,080
Go ahead, though.

718
00:39:40,080 --> 00:39:42,360
The reason I say this is a lot of times our ego gets in the way.

719
00:39:42,360 --> 00:39:46,160
When you have a successful business and it's growing, everybody around you is like, oh

720
00:39:46,160 --> 00:39:47,720
my gosh, you're doing amazing.

721
00:39:47,720 --> 00:39:48,720
You're fantastic.

722
00:39:48,720 --> 00:39:54,760
But that gets in the way of progress because we always have to admit that we are defective

723
00:39:54,760 --> 00:39:58,640
at some point that we need to improve and there's no improvement without acknowledging

724
00:39:58,640 --> 00:39:59,640
that.

725
00:39:59,640 --> 00:40:00,640
So yes.

726
00:40:00,640 --> 00:40:01,640
You just hit me with something big.

727
00:40:01,640 --> 00:40:03,280
A big little inspiration came in.

728
00:40:03,280 --> 00:40:06,120
And so Simon Sinek says, start with why.

729
00:40:06,120 --> 00:40:09,160
And I would say it's your ego that makes you cry.

730
00:40:09,160 --> 00:40:10,760
Oh, I love it.

731
00:40:10,760 --> 00:40:11,760
Right.

732
00:40:11,760 --> 00:40:12,760
And I'm talking about good tears.

733
00:40:12,760 --> 00:40:13,760
I'm talking about the bad.

734
00:40:13,760 --> 00:40:15,680
It's your ego that makes you cry.

735
00:40:15,680 --> 00:40:16,960
You get offended, right?

736
00:40:16,960 --> 00:40:19,240
You get defensive, you know, and you're crying about it.

737
00:40:19,240 --> 00:40:22,200
You're feeling it's because of your ego.

738
00:40:22,200 --> 00:40:24,520
You know, and that we're going to, if there's a place for that.

739
00:40:24,520 --> 00:40:25,520
All right, go ahead.

740
00:40:25,520 --> 00:40:26,520
100% agree.

741
00:40:26,520 --> 00:40:27,520
All right.

742
00:40:27,520 --> 00:40:29,840
So step one, we, uh, there are some things we can improve on.

743
00:40:29,840 --> 00:40:31,400
Step two, measure KPIs.

744
00:40:31,400 --> 00:40:33,640
Step three, analyze the data.

745
00:40:33,640 --> 00:40:42,320
Step four, build the SOP, which is checklists, systems, audits.

746
00:40:42,320 --> 00:40:48,480
Every repeatable process in your business has to be written down in a standard form.

747
00:40:48,480 --> 00:40:52,400
Whatever it is receiving the first date, we narrow these down to three, a first class

748
00:40:52,400 --> 00:40:55,000
business and that's procedures, resources and templates.

749
00:40:55,000 --> 00:40:56,400
Oh, love it.

750
00:40:56,400 --> 00:40:57,400
Okay.

751
00:40:57,400 --> 00:40:58,960
That's that comes from Dan Martell, SAS Academy.

752
00:40:58,960 --> 00:41:00,440
Super, super great.

753
00:41:00,440 --> 00:41:04,080
Procedures, procedures, resources and templates.

754
00:41:04,080 --> 00:41:09,480
Um, I don't know of a system that goes outside of the bounds of those three.

755
00:41:09,480 --> 00:41:13,600
Um, if you think of one, we might need to add a new letter to the equation, but yeah,

756
00:41:13,600 --> 00:41:16,960
PRs and T's that's our indexing for our systems.

757
00:41:16,960 --> 00:41:17,960
Love it.

758
00:41:17,960 --> 00:41:18,960
Love it.

759
00:41:18,960 --> 00:41:19,960
And a hundred percent agree.

760
00:41:19,960 --> 00:41:25,080
If you have a process that is repeatable, you have to have a system for it.

761
00:41:25,080 --> 00:41:31,480
Otherwise it's not going to be, um, um, the quality of care is not scalable.

762
00:41:31,480 --> 00:41:33,440
It's not going to be consistent.

763
00:41:33,440 --> 00:41:37,880
So a patient comes in Monday morning, they'll have a different treatment than Friday afternoon,

764
00:41:37,880 --> 00:41:42,920
uh, just because you know, someone's tired or someone had a fight with their spouse this

765
00:41:42,920 --> 00:41:48,240
morning or you brought a dentist in who is practicing completely different at another

766
00:41:48,240 --> 00:41:49,240
dental practice.

767
00:41:49,240 --> 00:41:50,240
Um, right.

768
00:41:50,240 --> 00:41:51,840
And I've been to multiple did this.

769
00:41:51,840 --> 00:41:56,060
I know what it's like to try to search for a new dentist and the one who, you know, has

770
00:41:56,060 --> 00:42:01,120
all the fancy smancy equipment and he's taking, he's got a DSLR to take pictures of your teeth.

771
00:42:01,120 --> 00:42:05,040
And next thing you know, he's trying to corner you into paying for a ton of stuff.

772
00:42:05,040 --> 00:42:06,040
And you're like, what the heck?

773
00:42:06,040 --> 00:42:10,520
Like I've never been to a dentist who's this cutthroat about driving profitability, but

774
00:42:10,520 --> 00:42:13,720
I think in some of marketing marketers, I know exactly what he's doing.

775
00:42:13,720 --> 00:42:20,640
Oh, you know, like, like there are some crazy practices that are out there for a crazy differences

776
00:42:20,640 --> 00:42:26,180
in terms of how people operate, which is why you don't want to bring in a rock star and

777
00:42:26,180 --> 00:42:27,920
just let them loose.

778
00:42:27,920 --> 00:42:31,480
Because their version of being a rock star might not be ethically aligned with, with

779
00:42:31,480 --> 00:42:34,160
what you do and your absolutely.

780
00:42:34,160 --> 00:42:38,600
So I was wondering, how do you know so much about the dental industry?

781
00:42:38,600 --> 00:42:39,800
Did you work with dentists?

782
00:42:39,800 --> 00:42:45,080
Do you, did you have, I did, I did, I did work with, but first my sister, um, married

783
00:42:45,080 --> 00:42:46,080
a chiropractor.

784
00:42:46,080 --> 00:42:51,120
So I read, um, you know, chiropractic first, but before that she also was studying dental

785
00:42:51,120 --> 00:42:53,880
hygiene at, uh, in B-ville, Texas.

786
00:42:53,880 --> 00:42:56,720
Um, and I was many times I was doing flashcards with her.

787
00:42:56,720 --> 00:43:01,720
Um, and I go to her school as well and, and learn about the process, but I, you know,

788
00:43:01,720 --> 00:43:02,720
I wanted to be a doctor.

789
00:43:02,720 --> 00:43:06,240
Um, so I studied in the national leadership forum for medicine as well.

790
00:43:06,240 --> 00:43:08,880
And, uh, was in the medical co-op program in high school.

791
00:43:08,880 --> 00:43:16,000
So, uh, yes, I, I have a, a love for learning and dentistry is, yeah, anyway.

792
00:43:16,000 --> 00:43:17,880
That's amazing.

793
00:43:17,880 --> 00:43:19,960
You never fail to impress my friend.

794
00:43:19,960 --> 00:43:23,600
Uh, well, it neither do other human beings that are out there.

795
00:43:23,600 --> 00:43:26,400
You visionaries that are listening in, we're actually going to wrap up on that.

796
00:43:26,400 --> 00:43:27,960
We're gonna leave it right where it's at.

797
00:43:27,960 --> 00:43:33,660
Dr. Tarek, you gave us so much wisdom in terms of systems and processes, um, and systems

798
00:43:33,660 --> 00:43:39,680
and processes that make me smile because I don't know a lot of coaches, uh, a lot of

799
00:43:39,680 --> 00:43:47,520
trainers and consultants that can precisely dive to the depth that you did today as efficiently

800
00:43:47,520 --> 00:43:50,100
as you, as you were able to do.

801
00:43:50,100 --> 00:43:54,760
And I know that's proof of scale and scale was such a great attitude as well.

802
00:43:54,760 --> 00:43:57,160
Um, you know, it's such a well-roundedness centered.

803
00:43:57,160 --> 00:44:02,920
Um, I, I see in you what you talked about early on that definition of success from the

804
00:44:02,920 --> 00:44:05,920
East that is about balance.

805
00:44:05,920 --> 00:44:09,880
Um, you know, and, and, uh, so there's, there's so much I could say about you.

806
00:44:09,880 --> 00:44:11,640
I'll leave the bromance where it's at.

807
00:44:11,640 --> 00:44:15,760
Um, vision pros, those of you who are listening in, uh, you'll be able to find out more about

808
00:44:15,760 --> 00:44:20,240
Dr. Tarek on the landing page, the action steps, action steps might be simple.

809
00:44:20,240 --> 00:44:26,560
In fact, I'd recommend instead of just diving into people's online digital marketing assets,

810
00:44:26,560 --> 00:44:32,480
one of the best things you can do is go to their LinkedIn profile, connect with them

811
00:44:32,480 --> 00:44:35,080
and ask them if they're willing to meet with you.

812
00:44:35,080 --> 00:44:38,880
Um, you know, actually go for the human to human connection.

813
00:44:38,880 --> 00:44:43,320
Um, and then in addition to that, if you have a vision and you'd like to share it on our

814
00:44:43,320 --> 00:44:46,600
show, then the top right corner, you'll see a button that says, be our guest.

815
00:44:46,600 --> 00:44:47,880
We'd love to see you apply.

816
00:44:47,880 --> 00:44:52,800
We want to extract from the world, the awesome visions that are out there and inspire other

817
00:44:52,800 --> 00:44:55,340
visionaries to pursue their visions.

818
00:44:55,340 --> 00:45:00,160
And that comes about by bringing different people of diverse backgrounds on the stage,

819
00:45:00,160 --> 00:45:02,680
getting to know what great you're doing for the world.

820
00:45:02,680 --> 00:45:05,840
If you have a question for Dr. Tarek, then drop it in the comments.

821
00:45:05,840 --> 00:45:09,680
Um, you know, we'll be happy to tag him and make sure that he sees that.

822
00:45:09,680 --> 00:45:15,180
And if you were blessed by this show and subscribing, um, sharing this with somebody else who comes

823
00:45:15,180 --> 00:45:20,360
to mind, um, not another entrepreneur who needs systems processes or help from some

824
00:45:20,360 --> 00:45:24,920
other kind, we've got 178 leaders who've already been on the show, who've shared amazing visions

825
00:45:24,920 --> 00:45:26,400
for what they do.

826
00:45:26,400 --> 00:45:29,520
Before we wrap up, Dr. Tarek, is there anything you'd like to share at the end?

827
00:45:29,520 --> 00:45:34,000
Uh, well, first of all, I enjoyed being on your amazing platform.

828
00:45:34,000 --> 00:45:35,840
Thank you for the opportunity.

829
00:45:35,840 --> 00:45:40,240
Second is I love what you're doing and spreading amazingness to the world.

830
00:45:40,240 --> 00:45:41,240
Please don't stop.

831
00:45:41,240 --> 00:45:49,200
Uh, and then the third is for anyone out there that needs help or handholding or bouncing

832
00:45:49,200 --> 00:45:54,040
off ideas, I'm definitely willing and would love to collaborate.

833
00:45:54,040 --> 00:46:01,800
And the, the final word word is be happy, be positive, be active, and remember that

834
00:46:01,800 --> 00:46:05,880
it, you don't have to be great to start, but you have to start to be great.

835
00:46:05,880 --> 00:46:07,760
I love that.

836
00:46:07,760 --> 00:46:13,120
The cool thing about being happy, being positive and being active is all three of those things,

837
00:46:13,120 --> 00:46:17,200
no matter what we face are truly in our control.

838
00:46:17,200 --> 00:46:22,940
So I love that advice, um, because we do have the ability to choose to, to move towards

839
00:46:22,940 --> 00:46:26,000
all three of those in most circumstances.

840
00:46:26,000 --> 00:46:33,600
Um, and if you struggle with, um, the happiness side of that equation, um, then my hope is

841
00:46:33,600 --> 00:46:39,080
that you will find peace, um, in the struggle and we'll pray for you in the meantime.

842
00:46:39,080 --> 00:46:42,600
So vision pros have an excellent rest of your day and we will see you on the next episode.

843
00:46:42,600 --> 00:46:45,800
Dr. Tarek, it's been an absolute pleasure and I'll see you right after the show.

844
00:46:45,800 --> 00:46:47,040
Thank you for being here today.

845
00:46:47,040 --> 00:46:49,520
I'm really happy that you tuned into vision pros live.

846
00:46:49,520 --> 00:46:54,320
I'm looking forward to seeing your reactions as these episodes continue to move forward.

847
00:46:54,320 --> 00:46:55,920
This is going to get more and more fun.

848
00:46:55,920 --> 00:46:57,960
We'll have more and more engagement as well.

849
00:46:57,960 --> 00:47:01,720
We'll invite people to participate in the show and thank you for giving us your time

850
00:47:01,720 --> 00:47:02,720
and attention.

851
00:47:02,720 --> 00:47:19,960
We hope you have an excellent time building out your vision.

