We were at videopower.org for a long time and Jake Larson is known as the YouTube ad
expert of the world.
And we were doing some of the top campaigns that there are that his producer, producer
number one YouTube out of the decade with Kobe Bryant and Lena Almey.
And it wasn't until years later where he bought the dot com.
I have no idea how much he spent on that, but I remember it was a very big deal for
him to make that shift.
But I thought it was so smart that he didn't let that limit his ability to use that brand
name.
Yeah.
So anyway, Suzanne Taylor King, I'd love to know for those who are going to be listening
with us, what three books or resources do you recommend to visionaries that are looking
to grow their,
Well, this brand new book really creative acts for curious people by Sarah Greenberg.
I just got it yesterday and I stayed up reading it last night.
It's 30 different acts that curious, you know, visionaries can use to spark creativity or
teams can use to spark creativity.
So really exciting because it's very practical.
I love practical tools.
I love principles by Ray Dalio, one because it has an app with it that you can kind of
customize the knowledge in the book for your own journey, which is really fun.
And then another favorite from one of my coaches, Brian Johnson, a book called Arate, which
is lots of ancient wisdom and again, tools to actually, you know, bring it into life
and practice.
Nice.
Those are very practical and all have systems attached to them.
Arate Ed Milet is big on Arate concepts and talking about that.
And Ray Dalio came on my radar about, I think it was less than two years ago.
And I had no idea who I was like, whoa, what a resource of wealth of knowledge.
And one of the guests out of the hundred, 177th episode, one other guest also recommended
principles by Ray Dalio.
So those visionaries who are listening and getting this at the beginning of your journey,
enjoy and enjoy this process.
So Suzanne, we'll bring you right back on.
We're going to cut to the break real quick.
I'll introduce some sponsors and then we'll be off to talk about your vision.
All right.
Welcome in to Vision Pros Live with Jackson Calame.
I'm your show host.
We will be doing interviews for visionary entrepreneurs and guest leaders who are building
fantastic visions out there.
Hey what's up everybody?
Welcome in to another episode of Vision Pros Live.
I'm your show host, Jackson Calame, founder and CEO of First Class Business.
I'm excited to have Suzanne Taylor King on today.
She's a business consultant.
We're going to be talking about principles of confidence, action and accountability.
She's a business consultant.
She has lots of background with different businesses and ventures.
I'm going to pause the about her for just a minute.
We'll come back and take a look at one of her pages as I go through that.
I want to make sure that you guys also know some of the tools that we recommend.
We recommend those in the form of a sponsorship.
So we have up here the Wellness Shop 365 with Sean Lechuga.
The Wellness Shop, what caught my attention about his vision early on wasn't just that
he's an integrative nutrition health and wellness coach, meaning somebody who looks at your
health from that naturopath mindset of, okay, not just our preventative medicine, but proactive
medicine of how do we keep healthy.
I saw this 365 Harmony of Life wheel assessment.
I was like, whoa, here's somebody who's actually asking about joy and spirituality, creativity,
along with the book that Suzanne just recommended that comes to mind, and relationships, volunteering,
the holistic approach that Sean and Julianne have taken to building out their own lives
really caught my attention.
I was like, man, I know there's a lot of people out there who could benefit from looking at
wealth and health from a more well-rounded perspective.
So if they align with you, feel free to follow them.
You can always catch their episode as well.
Speaking of episodes, another great episode to catch is one I was actually hesitant to
put on the show, and that's Melissa Gray of theLawSpot.com.
That lawyers, that particular niche is notorious for being controlling, being manipulative,
being in your face about things, condescending.
I was like, I don't know if I want to put a lawyer on this show.
She didn't do the pre-show with me.
She did it with one of my team members.
Then she comes in, and she's just got this aura and this nurturing nature about her,
and her tagline, law doesn't have to be complicated.
She simplifies the legal process for entrepreneurs, specifically small, medium business owners
that would like to have somebody on retainer, but she takes the approach of law and says,
you know what?
Legal Zoom and Crocodoc and all those materials, they can be important and helpful for people
who are just getting started, but there's also this massive gap between that and the
types of retainers that most business owners are faced with.
So many business owners leave themselves susceptible for challenges where they're not prepared
for a lawsuit that might come up or an IP claim or somebody trademarks your brand, like
happened to us at Restaurant Connect.
We did our best to defend ourselves.
We spent $20,000 on that trademark battle, even though the name was ours, and we won,
but did we?
Spending $20,000 not having that system in place.
I would have much rather seen us abandon the name and grab a new name and use that $20,000
towards something else.
At the same time, I was just a junior co-founder in the process, and I'm certainly grateful
for all the other things our senior co-founder did to build our brand.
But if you're in a position right now where you don't have legal counsel on retainer,
I'd highly recommend that you start interviewing people now while you are in a safe zone and
while you're not facing something like that.
And Melissa Gray is my go-to.
She's joined forces with us at First Class Business, and I'm very excited for what's
on the horizon as we continue to work with her.
In addition to that, I'll always strive to make time to talk about the water project
because I am so blessed, so lucky, so fortunate, whatever word you want to use, to be able
to go grab water right from my kitchen.
There's millions of people in the world, my friends, that do not have access to clean
drinking water.
Their kids have to leave school, walk three to four miles in order to find a source of
water for their community, and that takes away from their studies.
It also may not be a safe source of drinking water.
The parents have to leave and go get water, and it can create extreme challenges for those
communities that are striving to develop just so they can have the basic necessities that
we consider necessities in life.
Now what's cool about the water project is they allow you to pick the community you want
to contribute to, and you get to actually see the outcome, whether they build a borehole
well or a sand dam.
You get to see and learn about those processes.
And I think what's really cool is you get to know that your money went to that particular
cause and the generational impact that will take effect as people have access to clean
drinking water is something worth meditating upon, maybe taking a walk and considering.
One of the pictures you might have just saw was kids celebrating water like it was Christmas
Day.
If I could get my kids who are very good at celebrating Christmas, but to celebrate water
like that, my goodness, celebrate their life like that, there's amazing things that we
can learn, we can evolve in projects.
My request for you is if COVID economics has made life difficult and you don't have the
ability to give back, my request would be to share this the same way I am, just maybe tag
a friend, maybe share the link to the water project.
It doesn't have to be associated with our show.
There's 8 billion people in this world to help.
It's one of our ways to go about that.
My last request in that regard is if you know of a cause that's important to you that you'd
like to put on our radar, just drop that cause in the comments, share the link so that we
can also give back to those opportunities and maybe we can also present them here on
Vision Pros Live.
So without further ado, Suzanne Taylor King, I'm going to be bringing her on stage.
One of the things that I like about Suzanne as I was reading through her bio is one, she
understands the value of herself.
That confidence is not arrogance.
It's a virtue.
I wish everybody in life could be this confident to put themselves out there and showcase multiple
sides of their personality, not multiple personalities.
That's different.
And then she's also wordy.
And what does that mean?
She's passionate.
She cares.
She wants people to deeply understand who she is and what she's been up to.
She's coached with some of the best of them, Ron Reich, Todd Brown, Tony Robbins as well.
She's made sure to do her training and put in her dues.
And so it's going to be really fun to dive into how she's been able to work with 4,000
plus clients, 35 years of experience, 12 plus certifications and two plus of cups of coffee
daily.
I like that.
I didn't see that the first time.
So without further ado, let me find my tab and get Suzanne on stage.
Suzanne, welcome in to Vision Pros Live.
Hello, Jackson.
Great to be here.
I'm glad to have you.
It is great to be here, isn't it?
It's President's Day and we're celebrating in style by serving others.
So let's dive right in on that note.
What is your vision, Suzanne, for those that you serve?
Well, I serve business owners and entrepreneurs.
And my vision really is about making that journey easier.
I think as self-employed people, we tend to make things more complicated than they really
are.
And to kind of decipher all of the knowledge that's available in the online space into
a really simple system for my clients to follow because I needed it.
Well said.
I love the fact that you can take your bubbly energy that's so easy to read through and
you can also boil it down into simplicity and a deep level of pondering thought.
That is just so powerful.
How did you learn to do that before we move on to your vision?
I think it's something that just always came naturally to me.
I had a 20-year career as a dental hygienist and I learned very young when I was working
part-time in a dental office at 16 how to explain things, complicated things to people
in a very simple way.
And that was something my boss was very good at at the time.
And he was probably my first mentor.
And that has just continued.
How can I decipher that knowledge?
I love to learn.
So getting paid to decipher knowledge is just the ultimate dream for me.
And so making it simple, I love to challenge, but I also love to simplify.
And that act is not, I realized it wasn't easy for other people.
So I take advantage of that it's easy for me.
Neat.
I like that.
Visionaries who are listening that might feel a little bit intimidated by that.
I do want to break down what she said though, because what Suzanne said was it naturally
came through a 20-year career.
So there was an extreme amount of diligence and dedication that was in listening skills
to understand what your boss was doing and picking that up and putting it into place.
So one step at a time over 20 years of diligence, Suzanne's been able to fine tune and hone
the craft that she probably did have some natural components to that.
But even if you don't, my invitation to you would be to realize that you still have work
and dedication to put into the process.
Suzanne, what's your vision for you?
What do you see for yourself on the horizon?
Well, immediate horizon would be I'm simplifying my business.
So most recently I let go of two group coaching programs that had been running for well over
a year.
So I could double down on my one-on-one coaching with some bigger businesses, some more speaking
engagements.
And it felt a little scary to be honest, to let go of something.
My $10 a month content membership I had been building for over six years.
And to just decide, OK, January 2024, no longer doing that.
And it was a little intimidating.
But I knew that in order to grow as a coach, to serve people at a higher level, and to
work with some bigger businesses who might require and do require four, five hours a
week sometimes, I was going to have to let those smaller things go.
I love it.
Again, I love that there's so many of us that I think we see a lot of the gurus repurpose
that into this vault.
That's a bonus.
And it's like, I don't need more dumped on my head.
More extras.
That's not a true bonus.
That's not a lot of value.
I loved when Jake Larson, again, video power, when he let me go and I cried.
The moment he said, I got to let you go, I was like, what?
We had just tripled revenues.
We were working together for 18 months and he says, you got to let me go.
He was having a second child and he said, Jackson, I want to scale back.
I want to go from 20 clients down to five clients again.
I want to kill the coaching program that we had launched together.
We were doing special guest hangouts.
It was this type of podcast style.
I didn't really know much about the podcasting world, but all that simplification that he
did, and again, I was in the crosshairs for that.
I felt like he must not like me.
And then he calls me once a week after that, see how I'm doing, see if I needed a reference
or anything like that.
I'm not going to be in the middle of the waves or non-compete and help me get started.
It was a very powerful example of exactly what, you know, the same type of approach
that you're taking to, you know, let's just simplify and who knows, maybe they get reactivated
down the road.
He's now scaling again.
I mean, that's quite a big team that's moved forward since then, but there's the depth
and flows of life and visionaries.
If you feel boxed in on one particular route or way of doing things or some coach is telling
you, you need to do this or you should do this, know that there are other ways to look
at it.
So I absolutely love that vision of simplifying.
You know where that's leading you?
Where else is that taking you?
Well, I think it's really amazing just in making that decision.
I've read the book 10X is Easier Than 2X by Dr. Ben Hardy, and it really inspired me
to say, where am I spending my time that is not at my highest potential and my highest
level of, you know, that that measure of flow where I'm challenged, but I'm also having
fun while I'm there.
And it was really taking a radical look at everything I was doing from networking to
writing to even I tweaked my exercise routine.
And maybe it's just age, but I've gotten to the point where I don't want to do something
if it's boring or redundant to me.
So that meant letting go of some things and running the risk of making some people upset,
making some members upset.
But it turned out I got really great encouragement from my clients.
So I love that.
It's kind of Tim Ferriss's use of the Pareto's principle, 80-20 as well.
And how you let go of the 80% of clients that are kind of distracting the mission, you sustain
the 20, the byproduct of which I have found to be the same type of case.
It's okay, though, the ones who will support you and your best self on your decisions to
do that, they're still going to support you.
They'll find their natural path back in.
But now there's not this constraint feeling that, you know, Richard Branson does this
every company that he decides to let go of.
But if it's profitable and sustainable, then cool.
That continues to function.
If not, they cut their losses and they move on from it.
So Richard Branson in that regard.
Hopefully he catches this and says, cool, I have a twinsie out there.
Yeah, right.
So if we were to dive into the ultra dark subject of the worst leadership experience,
what is your worst leadership experience ever?
And this doesn't have to be yours.
This could be one that you've experienced the whole ideas to help visionaries who are
listening in, you know, know what's out there and, you know, and maybe they relate to it.
Maybe it's on the horizon and they can escape going into the same situation.
Well, I actually have two.
My very first business was a retail business, early 90s, before social media, which was
really interesting marketing for a retail business back then.
And I made the mistake of hiring young people who were kind of connected in the market that
we were marketing to.
And I was thinking that by hiring, you know, these trendy, you know, young people who were
really involved in the skateboarding and snowboarding industry, it was a skateboard and snowboard
retail business.
And I thought that by hiring them, the word was spread more, right?
It makes sense.
It was kind of like getting a little neighborhood influencer and getting them.
It didn't work out so well.
And I will say that I lost more merchandise that year out the back door than I knew what
to do with.
And I was very naive.
Getting the hookups for their friends, I got you.
Yes, yes, yes.
I was very naive at 24 thinking, well, who would do that?
I would never do that.
Right.
And so that was a really tough.
It forced me to step into that owner role and not the cool, you know, person who's giving
me a job, you know?
And it was really hard to step into that role at 24 when when those people were only 16,
17, 18.
I wasn't that much older than that.
So that was a tough reminder of what's required when you own a business.
You have to make tough decisions.
And the second bad experience was it was in a community where psychological safety was
not taken into consideration.
And you know, some people in the community were allowed to market themselves in a totally
spammy pushy way.
But others were not, and it was a very bro mentality.
And I just knew I was new to the online space then.
And I just knew, OK, I don't belong here and I don't ever want my community to be like
that.
So it was kind of like learning through a process of what I don't want was really, really
powerful for me.
I think that's why I'm such a huge fan of the not to do list.
You know, it's interesting.
You bring up a really good point.
These things are learned often in hindsight.
Yeah.
Once you see it, it's so clear and so evident.
And on the front side, it's hard not to feel like, oh, well, business is a dog eat dog
world.
Therefore, it's OK if my team acts like this.
Right.
I've been I was in sales a lot in my early stages of my career.
And then, yeah, the communities you're talking about.
There was a time where I was very appreciative and excited about Grant Cardone and Sam Ovens
and Trafficking Funnels, too, you know, and their approach to methods like that.
I'm sure there's others that are out there doing the same type of marketing.
And there's still but there's a lot of inferiority complexes to deal with in some of those environments.
And when you find when you find yourself in an environment where that control is taking
place on any scale or level, it can be very limiting and it can it can really hurt people.
And so, again, each one of those that I named, they have certain virtues that they build
with as well.
But you know, there's a reason why Trafficking Funnels doesn't exist anymore.
So I do use that pointedly.
Love the leader.
I think Taylor Welch is amazing.
I think he does a lot of great things.
But if you're in the market, you're looking for leaders to follow, I guess, before we
go into the best leadership.
What are some of the subtle things that you could have recognized early on, Suzanne, that
would have helped you maybe say, you know what, I'm I'm not going to dive into this
territory.
I'm going to find a different style of community.
What would you have looked for?
Well, I think now looking back, because I'm famous for my you know, if a mistake is made
or if I discover something, I'm always kind of analyzing, OK, what what went well, what
didn't go well.
And looking back, I would have recognized want to be in a community or hire someone who's
not doing what meaning you're going to tell me to have a successful how to have a successful
Facebook group and that's how I'm going to get my clients.
But you're running ads to get clients.
That's just an example.
So for me, integrity is really important.
So if somebody says and there's there's lots of this in the online.
Oh, I make six hundred thousand dollars a month and I'm a coach and I do this and I
do that.
And then I find out that you just say that online to get clients.
I'm never you.
And that's happened more than once.
And I think early on, I said, well, I'm not making income claims myself and not about
my clients.
I'm not promising my clients I'm going to get them to ten thousand dollars a month because
if they don't do the work, they're not going to get there.
And I think there's so much misleading information.
You know, the six hundred thousand dollars a month one that I mentioned.
I know this person and I know she doesn't make that per month, but that's her selling
feature.
Everybody wants to work with her because she's making six hundred thousand a month.
And I thought, OK, I'm going to be a lot different and I'm going to be a lot bolder when it comes
to walking your talk.
I don't teach my clients to do anything that I'm not currently doing.
It's a big one.
It's depends on the niche that we follow, though.
You know, I just had this discussion with Shane Michael of Fast Simply Fast websites.
My doctor does not need to have an open heart surgery in order to know how to do an open
heart surgery.
Right.
So it depends on on the niche.
In addition, I did fire a client last year.
She actually just attacked me on a live broadcast.
Right.
And I was like, well, I was hoping to never address this because it's just not that relevant
right for what we're going to move.
But this is somebody with five hundred thousand followers on Facebook.
And they went to a conference to at the mastermind, right, the mastermind.
They had fake money.
They had a yacht.
They took a year's worth of lifestyle photos and all sorts of change of clothes to be able
to showcase how they actually live their life.
Right.
Mm hmm.
What are you?
How how do people think that that's ethical?
I was shocked because like we're very bold about our principles of like one foundation
of love.
We would never do that to somebody to, you know, like we're very clear about like ethics
has to be extremely calculated for any types of market activities.
And that sacrifice almost every ethical boundary I can imagine.
And so, yeah, it's not I was not happy.
So we bowed out gracefully.
We just said, hey, look, we know we're going to give you money back.
And we were doing that over and installed payments over time just to distance ourselves.
You know, and it's it's a weird world that we live in with a.
I know it's really a thing.
It's really.
And I think that incentivized when I I went to a webinar or not a webinar, like a two
hour workshop back in October, and it was about how to create a course fully without
yourself.
Right.
From the content, the knowledge, the content, the outlines, the scripts, and then the actual
videos all without the coach actually doing any of it.
And as I sat there, I thought, oh, hell no.
This means that I could give my assistant a topic.
Oh, let's call it authentic sales, which I teach my clients.
Let's call the course authentic sales.
And I could send my assistant off to create a full course, videos, worksheets, handouts,
and none of it came from here or any of my practical experience.
It's all created AI.
And that's when I made the decision to say when everybody else is going in that direction,
whose AI like nobody's business for different things, but not to fake my own, you know,
says or content.
And when I really thought about that, if everybody's going to go in that direction, I'm going to
go in the opposite direction.
High touch, high value.
Every client has my phone number, gets to actually talk to me, and their coaching programs
are created just for them.
Yep.
It's huge.
So we combine the best of both as well as we can.
Right.
And that's one of the dynamic principles that I hope other visionaries gather out of this
too.
It's like we're not condemning AI as a resource.
We're saying there's an ethics that goes along with making sure that you're responsible enough
to manage and use the tool.
The same is true of like if I were to try it, you know, without Melissa on the law spot,
if I were to attempt to give legal advice or attempt to provide templates to people,
I'm crossing an ethical boundary that is not something that I'm capable of doing.
Now I can also provide disclaimers that are important to my clients.
Right.
No, look, I'm not a financial advisor.
You shouldn't accept financial advice from me.
And at the same time, gaining funding for your brand and for your vision is important.
If we can agree on that, we can talk finances, but know that I don't have, I'm not a CPA.
I don't have these certifications.
So there's an element of making sure the disclaimers are in place.
And one of our modules that might make some people say like, oh my gosh, like, okay, he's
promising that he's going to give this for free.
And at the same time, I tell people there, and we are very clear in many videos in this,
there's no guarantees.
The best things in life typically come with hard work, sacrifice and building awesome
teams.
Like you're going to do this on your own.
Like I hope you have an amazing rockstar team because like you said, we, we can as long
I'm fine with the, the monetary claim under the right circumstance with the right disclaimers.
But those disclaimers have to, it one, it's, it's illegal to make monetary claims.
You have to put the disclaimers on there.
So I'm glad that you gravitate towards, towards putting those, those ethical boundaries in
place because there are a lot of coaches who don't.
And that is a great sign.
That's one of the biggest signs I look for when I'm considering who's going to be my
mentors, going to be my coach, who am I going to align with as a strategic partner?
I'm looking for, do they, do they cross these ethical boundaries that are fairly basic?
And to become an advanced level coach, you know, that everybody at the advanced level
knows these things.
So I think so.
I really think that my mentor is, she's the highest paid female coach ever.
And she barely has a website.
Um, social media, very, very little.
And her clients come from her deciding who she wants to work with and going out and meeting
them or they're referred to her. And she was going to retire this year and she got three
referrals. And she said to me, what's a couple more million for my grandchildren? Because
it's so easy for her to do what she does at that high level. And she actually said that
if I was going to have a higher ticket program, which I totally deserve to after 15 years
coaching, but she said, if you're going to do that, you can't have a $10 product on the
shelf. Think about it. You can't or you can't. You can't. Google does. I challenge that though.
And that's why the freemium business model is the only business model in the last 50
years to create some of the best, some of the top growth companies in the world. And
so Google's cracked that Amazon's cracked that Tesla cracks that as well. Their model
is very closely associated with freemium. You get to drive the car and try it before
you end up buying. So it's not in the same tradition as Google's is, but those, you
know, you look at Facebook as well as one of those companies and now they're reproducing
companies on freemium at scale. You got Snapchat, and Ram, Tik Tok. So, but they do have very,
very, they have, you know, when I wanted to work for Google, my minimum sales ticket would
have been $230,000. But you can use Google for free too. And so there's, it's more of
looking, but I agree with the idea that all these formulas, there's a place and time for
them, right? It depends on the style of bridge that you're building and the type of growth.
If you want to be in a freedom of choice position, like your mentor, where she's like, I can,
that's the beauty of it. She can take the three on if she wants to increase her revenue
and she wants to engage those people. But she's also put herself in a position to where
she doesn't have to. Right. And so let me ask you this, go ahead. Let's play. Let's
play this. Let's play a little bit. So if you have a $10 product on the shelf, that
is, you know, a loosely business coaching membership, right? Are you ever going to take
those $10 a month people and turn them into a hundred thousand, $250,000 a year client?
A hundred percent. And here's, here's why though, this is not an easy concept to teach
people. And it's an important concept to visualize. I wish I had a, could draw on this, but this
is actually how we teach that process to our clients. We call it the profit maximization
formula. So the way that it works is so many, and to prove your point, so many people, they
launch a book or they create some trip wire offer, some lead magnet. And then the next
thing you know, that's all they ever talk about is their free program and what they
did, their book that came out, their book that came out. Well, if you're going to take
that approach, you might as well go to Dollar Tree, buy all the socks off the shelf, get
on a bus and sell those socks at $7 a pop. You'll make more money faster than trying
to sell your lead magnet to people. I can't draw with the StreamYard program, but this
base down here, you see this superhero on the bottom left. That's not me. That's our
client. That's the business owner. And business owners need to get used to hearing the words
no and hearing the not nows. But what happens is most business owners, they start to talk
to their common client or their common prospect, and they forget that their ideal client wants
their maximum offer. And so they get distracted. They build a lead magnet or they build something
for free and they start talking to all the common clients over and over and over and
they never make it anywhere. And then they're burning out when they should have stayed focused
like you're talking about on building the high ticket solution and always talking about
the high ticket solution. And the only reason the other aspects of the system should exist
is when you have a team that has the infrastructure to build those other assets and those assets
nurture people on their own. You're not involved in that process. Those are there to help people
pre-qualify themselves because with COVID especially, people put face masks on, then
they put earbuds in, then they put sunglasses on and you cannot connect with it. Nobody
calls anymore. Nobody evaluates things the way they used to, but I've had many entrepreneurs
at VideoPower and through my program as well, they come to us and they say, hey, I read
your materials. I saw it. I purchased this thing. I understand the principles. Name your
price. Yeah. How do we, how do we work with you at a high level? Because all that seems
great, but I really want to move fast and I want to move forward now. And so that's
where I would say is there is an opportunity, but that system, most people do a horrible
job of implementing the system of a funnel and it then tells the audience, you don't
really know what you're doing and none of it really connects. And then they come across
you. You've done such a bad job of representing your high end offer. Yeah. You've kind of
destroyed your credibility. Does that make sense? Oh yeah. 100%. It happened to me. I
don't know how many times. I don't know how many times because the free offer or the $10
offer or the $27, you know, that went up to 297, 497, you know, that ascension ladder,
so to speak, attracted people who were not ready for my style coaching, who could not
afford my high ticket offer for years, years. They weren't going to be ready for
that. At video power. When I joined them, we had 70,000 people per month coming to the
website and Jake had to pull the, he had to pull the phone number off because of how many
unqualified there were kids calling and saying, Hey, how do we launch a YouTube channel? Um,
you know, and so we took, so I came in and he said, man, I hate being first on Google
for this. What do we do? And I said, just give me a couple of weeks, shake. Like I needed
to study everything. So I looked at it and studied it. So number one, let's change the
form so that people do not have to put their website link here. If nobody, if somebody
skips that, we know that it's not a good lead and we can just ignore that form to this course
on SEO for YouTube. How much is it? $200. Okay. How many people have bought it over
the last two years? Two people. Okay. Make it a dollar, make it a dollar, put it on that
page and we'll see how many 70,000 people buy that course. They made it $7. I thought
that was stupid. Whatever. We made $1,500 a month like that coming in and we weren't
bringing them for what we had, but we had our other forms in place, much like a doctor's
office. If you get free access to the doctor and you can walk up to the doctor and say,
doctor, please, I need help. Um, I mean, I don't have insurance. That doctor is putting
a very precarious situation because he can't ignore that patient, but he also can't responsibly
fulfill for that patient when he's got other patients who have paid, you know, and he can't
attend to. So having the systems in place to protect us when we have high value to provide
is paramount. Well, and I, I think when I really looked at when I was going to mentor
other coaches or work with other business owners who had offers and why would you start
with the $27 thing when you need to support yourself? And I just said this, you can't,
you can't. We agree. I agree with you 100%. You have to go anti ascension ladder when
you're first starting out. Yes. Unless you have the, um, the tolerance for the sacrifice
that it takes to build the process. Um, but it is much wiser to know first how to create
that irresistible offer for the budget that can help you scale. Um, because without the
profit margin, you're going to have a very hard time building anything. Um, so thank
you for, for discussing that. I got to bring in the power take. Uh, it's our other show.
So what's your, your best leadership experience look like? Oh, my very first boss. Uh, I
was 16 and I was at a dental office where my family went and he asked if I'd be interested
in babysitting his kids and we lived in the same neighborhood and it worked out great.
So I started babysitting his kids and then one day, uh, his assistant was out sick. I
was 16 and he said, I need somebody to seat patients, like take pay P from the waiting
room, seat them in the chair, put the bib on. I don't need you to do anything else. That's
all I need. I can, I can handle everything. And I was scared to death. Um, and I said,
what do I have to do? He said, just go out to the waiting room, open the door, call the
person's name and bring them back and, you know, sit them in the chair and put the bib
on. I was so scared and so nervous. And he said, look, they're way more nervous than
you are. Don't worry about it. Just go ahead and do it. And over the next 12 years that
I worked for him, he was such a great example of not only how to treat people, but how to
talk to people, how to make people feel comfortable, how to build rapport with people. And literally
what I was learning was NLP at its most practical heart centered form from another person who
truly cared about other people. Shout out to Dr. Tim's. I love that. That's a, I have,
I have an article on LinkedIn. I think maybe 50 people have read it over 10 years. Um,
you know, it's, it's the first one I wrote and it's on hiring from the hospitality industry
because of those exact principles, right? You can find it in other industries too, but
that servant heart leadership, you know, and, and he empowered you, he invited you to take
action and force you. And then he trained you on the little steps to take. And he helped
you see, you know, that you were capable of doing this. And I'm sure that that is continued
over the course of our lives. And he let me make mistakes. And he let me, you know, really
find myself as, as a healthcare provider. Um, very first patient that I saw blood, I
passed out like on the floor, passed out. And he said, Oh, it happens to everybody.
Next time you'll be good for now. That's awesome. Yeah. I'll see. He just, he just told you
be good from now. Um, did that work? Was there any other training you had to do to not pass
out? Nope. I was good after that. Oh, that's cool. Yeah. Oh, I know other people who weren't
so fortunate. I studied in the, um, in the medical program in high school. Um, so I was,
I was big into going, I didn't have that problem. Um, all right. So if we were to move into,
this is the last chance you had to talk to visionaries and, and tell them about a powerful
lesson from your experience. What powerful lesson can other visionaries learn from your
experience so far in life? Suzanne? Uh, 100% it's reflection. It's, it's whatever mistakes
or, um, triumphs you've had to actually give yourself the time to reflect on those experiences
and process them. And the, my favorite, I won't say not favorite experience, but lesson
to learn is I was on the phone with my mother when she passed away and I could have easily,
you know, had that experience be the worst experience of my life or upon reflection months,
months after the grief months later reflected on it and how lucky was I that I left work
early that day and made the phone call and got to talk to her before that happened. And
to, to appreciate how the universe supported that happening for me that day, truly an amazing
gift in synchronicity that I leaned into my intuition that day and all of the things that
had to line up for me to be able to have that experience. And I can now tell that story
without crying, without getting upset and actually own it as a really powerful experience.
And that gift is a must for any leader or entrepreneur to be able to do that. I love
that. I'll second that too. That's a, that's a big one. And nobody shared that, that powerful
lesson either on here. That makes me excited and happy. You know, this is in line with
gratitude journals, you know, the, and, and this is part of how to become more self-aware,
you know, and I liked that you shared it. You said to take the time I get to color comment
and kind of double down on my thought. But also to give ourselves permission to do so,
that can be hard, especially with our, our weaknesses or our mistakes, but to give ourselves
permission to forgive ourselves and allow ourselves to look back and say, okay, what,
you know, yeah, maybe somebody else made a mistake involved in this, in this failure.
Yeah. But what did I do? And what can I learn from my mistakes in it or their mistakes?
And how do I recognize future people who all make the same mistake? You know, it could
also be a part of that. The more we can, can look back and think through the available
questions, the, you know, and, and formulate questions regarding our experiences, the more
we can learn the lessons that were meant for us, because those things happened to us. So
thank you.
Yeah. Powerful questions are really one, I think they're the key to coaching, but I think
they're the key to becoming a better version of yourself, a better human, a better wife,
mom, friend. And I strive to do that every day, a little bit better every day, but you
can only do that if you're willing to really look at yourself.
I love that. If you don't mind, we'll take a couple extra minutes because this has been
very deep and rich at the same time, visionaries, those of you who got to hear the way that
Suzanne shared her vision, the title of this was confidence, action and accountability.
And I saw confidence emulated all throughout this. I saw action emulated all throughout
this and her desire to go back and forth to me on the subject. And then we talked a lot
about accountability and making sure that ethics is involved with the strategic partners,
the clients, the prospects that we want to work with. Really this entire episode has
been a living proof of what you do, Suzanne. Is there anything else you'd like to add?
Well you're showing my brand new made over website, which just dropped yesterday it finished.
So very excited. I was like, Ooh, this is exciting.
Awesome. That's great. Awesome. Anything regarding confidence, actions or accountability or your
title as well. You know, you do have a interesting title. I'll pull this off for now. You die
a monologist. I think you die.
You die monologist.
That took a little while. So it comes from the Greek Latin word you die, moan and die
moan. The root of that at its core means good soul. That's the angel on your shoulder who's
saying nothing but wonderful, nice things. And you die. Monia is the pursuit of having
a good soul, being a good human, being a person who's working on themselves to be a better
and better version of themselves. And I looked at this word when I was studying a little
bit of stoic philosophy, Brian Johnson, and really thought, Oh, that that's the ancient
version of positive psychology and start exploring the correlation between the two. And there
was so much richness there that I said, I'm going to put it as part of my job title, part
of Suzanne's title of not only what I do, but who I am. And the person the coach I was
working with at the time on my brand about six, seven years ago said, What is this word?
You don't want to say that. You don't want to do that. Nobody knows what that is. And
I smiled and said, Yes, exactly. Nobody knows what it is. And it's going to spark curiosity
and conversation with the people who are meant to talk to me. Yeah. See, I, I love that because,
you know, I'm a big believer of teach their own. As a coach, the best coaches in the world,
in my opinion, they never tell you what to do. Yeah. Right. They don't tell you what
you should do or what you have to do is they guide you. But at the same time, like had
somebody had I gotten the JK Rowling when she was writing a book on a napkin and said,
Hey, just throw that napkin away. That's not how you write a book. This is how you write
a book. She wouldn't be a billionaire today. And because she was able to go and explore
the publishers and have the presence, the strength, the confidence, the action, the
accountability to work with a publisher. And they had to rewrite that she had to rewrite
chapter one, I think it was 14 times. She had to rewrite it before they published. And
I'm sure she's grateful now that she did. If she wasn't already grateful then. But there's
there's so much we can learn from this lesson. Visionaries, those of you listening in, if
you want to connect with Suzanne, of course you can do so in the comments. The other thing
you can do is go to the landing page and we'll have her resources lifted there. We'll keep
those updated over time. Also, if you have a vision that you'd like to share and in the
top right corner of that screen, you'll see a button that says be our guest. We would
love to host you and hear about your ethical holistic visions and potentially bring you
on the same stage. Thank you all for tuning in and joining us today. Suzanne, any final
thoughts before we wrap up? No, just a thank you for the platform. Thank you for the conversation.
I'm excited and excited to continue the conversation. Absolutely. Vision Pros, you heard it. Feel
free to reach out to her and reach out to me as well. We'll see on the next episode.
Bye bye. Thank you for being here today. I'm really happy that you tuned in to Vision Pros
Live. I'm looking forward to seeing your reactions as these episodes continue to move forward.
This is going to get more and more fun. We'll have more and more engagement as well. We'll
invite people to participate in the show and thank you for giving us your time and attention.
Have an excellent time building out your vision.