1 00:00:00,000 --> 00:00:04,340 We were at videopower.org for a long time and Jake Larson is known as the YouTube ad 2 00:00:04,340 --> 00:00:05,340 expert of the world. 3 00:00:05,340 --> 00:00:10,420 And we were doing some of the top campaigns that there are that his producer, producer 4 00:00:10,420 --> 00:00:14,400 number one YouTube out of the decade with Kobe Bryant and Lena Almey. 5 00:00:14,400 --> 00:00:18,340 And it wasn't until years later where he bought the dot com. 6 00:00:18,340 --> 00:00:21,620 I have no idea how much he spent on that, but I remember it was a very big deal for 7 00:00:21,620 --> 00:00:23,620 him to make that shift. 8 00:00:23,620 --> 00:00:28,220 But I thought it was so smart that he didn't let that limit his ability to use that brand 9 00:00:28,220 --> 00:00:29,220 name. 10 00:00:29,220 --> 00:00:30,220 Yeah. 11 00:00:30,220 --> 00:00:31,220 Yeah. 12 00:00:31,220 --> 00:00:36,000 So anyway, Suzanne Taylor King, I'd love to know for those who are going to be listening 13 00:00:36,000 --> 00:00:42,480 with us, what three books or resources do you recommend to visionaries that are looking 14 00:00:42,480 --> 00:00:43,480 to grow their, 15 00:00:43,480 --> 00:00:50,400 Well, this brand new book really creative acts for curious people by Sarah Greenberg. 16 00:00:50,400 --> 00:00:56,840 I just got it yesterday and I stayed up reading it last night. 17 00:00:56,840 --> 00:01:05,420 It's 30 different acts that curious, you know, visionaries can use to spark creativity or 18 00:01:05,420 --> 00:01:08,040 teams can use to spark creativity. 19 00:01:08,040 --> 00:01:11,360 So really exciting because it's very practical. 20 00:01:11,360 --> 00:01:13,160 I love practical tools. 21 00:01:13,160 --> 00:01:21,160 I love principles by Ray Dalio, one because it has an app with it that you can kind of 22 00:01:21,160 --> 00:01:27,080 customize the knowledge in the book for your own journey, which is really fun. 23 00:01:27,080 --> 00:01:34,200 And then another favorite from one of my coaches, Brian Johnson, a book called Arate, which 24 00:01:34,200 --> 00:01:42,440 is lots of ancient wisdom and again, tools to actually, you know, bring it into life 25 00:01:42,440 --> 00:01:43,960 and practice. 26 00:01:43,960 --> 00:01:45,380 Nice. 27 00:01:45,380 --> 00:01:50,720 Those are very practical and all have systems attached to them. 28 00:01:50,720 --> 00:01:58,400 Arate Ed Milet is big on Arate concepts and talking about that. 29 00:01:58,400 --> 00:02:03,920 And Ray Dalio came on my radar about, I think it was less than two years ago. 30 00:02:03,920 --> 00:02:08,400 And I had no idea who I was like, whoa, what a resource of wealth of knowledge. 31 00:02:08,400 --> 00:02:13,720 And one of the guests out of the hundred, 177th episode, one other guest also recommended 32 00:02:13,720 --> 00:02:15,960 principles by Ray Dalio. 33 00:02:15,960 --> 00:02:21,160 So those visionaries who are listening and getting this at the beginning of your journey, 34 00:02:21,160 --> 00:02:23,000 enjoy and enjoy this process. 35 00:02:23,000 --> 00:02:24,480 So Suzanne, we'll bring you right back on. 36 00:02:24,480 --> 00:02:26,000 We're going to cut to the break real quick. 37 00:02:26,000 --> 00:02:29,560 I'll introduce some sponsors and then we'll be off to talk about your vision. 38 00:02:29,560 --> 00:02:30,560 All right. 39 00:02:30,560 --> 00:02:33,680 Welcome in to Vision Pros Live with Jackson Calame. 40 00:02:33,680 --> 00:02:34,680 I'm your show host. 41 00:02:34,680 --> 00:02:39,400 We will be doing interviews for visionary entrepreneurs and guest leaders who are building 42 00:02:39,400 --> 00:02:49,960 fantastic visions out there. 43 00:02:49,960 --> 00:02:50,960 Hey what's up everybody? 44 00:02:50,960 --> 00:02:53,680 Welcome in to another episode of Vision Pros Live. 45 00:02:53,680 --> 00:02:57,360 I'm your show host, Jackson Calame, founder and CEO of First Class Business. 46 00:02:57,360 --> 00:03:00,520 I'm excited to have Suzanne Taylor King on today. 47 00:03:00,520 --> 00:03:01,520 She's a business consultant. 48 00:03:01,520 --> 00:03:06,640 We're going to be talking about principles of confidence, action and accountability. 49 00:03:06,640 --> 00:03:07,800 She's a business consultant. 50 00:03:07,800 --> 00:03:11,160 She has lots of background with different businesses and ventures. 51 00:03:11,160 --> 00:03:15,080 I'm going to pause the about her for just a minute. 52 00:03:15,080 --> 00:03:17,480 We'll come back and take a look at one of her pages as I go through that. 53 00:03:17,480 --> 00:03:20,800 I want to make sure that you guys also know some of the tools that we recommend. 54 00:03:20,800 --> 00:03:23,840 We recommend those in the form of a sponsorship. 55 00:03:23,840 --> 00:03:29,600 So we have up here the Wellness Shop 365 with Sean Lechuga. 56 00:03:29,600 --> 00:03:33,720 The Wellness Shop, what caught my attention about his vision early on wasn't just that 57 00:03:33,720 --> 00:03:37,640 he's an integrative nutrition health and wellness coach, meaning somebody who looks at your 58 00:03:37,640 --> 00:03:45,640 health from that naturopath mindset of, okay, not just our preventative medicine, but proactive 59 00:03:45,640 --> 00:03:47,040 medicine of how do we keep healthy. 60 00:03:47,040 --> 00:03:50,160 I saw this 365 Harmony of Life wheel assessment. 61 00:03:50,160 --> 00:03:55,440 I was like, whoa, here's somebody who's actually asking about joy and spirituality, creativity, 62 00:03:55,440 --> 00:04:02,920 along with the book that Suzanne just recommended that comes to mind, and relationships, volunteering, 63 00:04:02,920 --> 00:04:07,680 the holistic approach that Sean and Julianne have taken to building out their own lives 64 00:04:07,680 --> 00:04:08,680 really caught my attention. 65 00:04:08,680 --> 00:04:14,160 I was like, man, I know there's a lot of people out there who could benefit from looking at 66 00:04:14,160 --> 00:04:17,100 wealth and health from a more well-rounded perspective. 67 00:04:17,100 --> 00:04:18,680 So if they align with you, feel free to follow them. 68 00:04:18,680 --> 00:04:21,200 You can always catch their episode as well. 69 00:04:21,200 --> 00:04:24,780 Speaking of episodes, another great episode to catch is one I was actually hesitant to 70 00:04:24,780 --> 00:04:30,400 put on the show, and that's Melissa Gray of theLawSpot.com. 71 00:04:30,400 --> 00:04:35,840 That lawyers, that particular niche is notorious for being controlling, being manipulative, 72 00:04:35,840 --> 00:04:37,440 being in your face about things, condescending. 73 00:04:37,440 --> 00:04:40,360 I was like, I don't know if I want to put a lawyer on this show. 74 00:04:40,360 --> 00:04:41,360 She didn't do the pre-show with me. 75 00:04:41,360 --> 00:04:43,400 She did it with one of my team members. 76 00:04:43,400 --> 00:04:47,640 Then she comes in, and she's just got this aura and this nurturing nature about her, 77 00:04:47,640 --> 00:04:50,640 and her tagline, law doesn't have to be complicated. 78 00:04:50,640 --> 00:04:56,680 She simplifies the legal process for entrepreneurs, specifically small, medium business owners 79 00:04:56,680 --> 00:05:02,400 that would like to have somebody on retainer, but she takes the approach of law and says, 80 00:05:02,400 --> 00:05:03,400 you know what? 81 00:05:03,400 --> 00:05:07,040 Legal Zoom and Crocodoc and all those materials, they can be important and helpful for people 82 00:05:07,040 --> 00:05:11,920 who are just getting started, but there's also this massive gap between that and the 83 00:05:11,920 --> 00:05:15,360 types of retainers that most business owners are faced with. 84 00:05:15,360 --> 00:05:19,440 So many business owners leave themselves susceptible for challenges where they're not prepared 85 00:05:19,440 --> 00:05:25,060 for a lawsuit that might come up or an IP claim or somebody trademarks your brand, like 86 00:05:25,060 --> 00:05:28,180 happened to us at Restaurant Connect. 87 00:05:28,180 --> 00:05:30,040 We did our best to defend ourselves. 88 00:05:30,040 --> 00:05:36,280 We spent $20,000 on that trademark battle, even though the name was ours, and we won, 89 00:05:36,280 --> 00:05:37,400 but did we? 90 00:05:37,400 --> 00:05:40,360 Spending $20,000 not having that system in place. 91 00:05:40,360 --> 00:05:45,720 I would have much rather seen us abandon the name and grab a new name and use that $20,000 92 00:05:45,720 --> 00:05:46,720 towards something else. 93 00:05:46,720 --> 00:05:51,760 At the same time, I was just a junior co-founder in the process, and I'm certainly grateful 94 00:05:51,760 --> 00:05:55,620 for all the other things our senior co-founder did to build our brand. 95 00:05:55,620 --> 00:05:59,240 But if you're in a position right now where you don't have legal counsel on retainer, 96 00:05:59,240 --> 00:06:04,000 I'd highly recommend that you start interviewing people now while you are in a safe zone and 97 00:06:04,000 --> 00:06:05,880 while you're not facing something like that. 98 00:06:05,880 --> 00:06:08,320 And Melissa Gray is my go-to. 99 00:06:08,320 --> 00:06:12,440 She's joined forces with us at First Class Business, and I'm very excited for what's 100 00:06:12,440 --> 00:06:15,200 on the horizon as we continue to work with her. 101 00:06:15,200 --> 00:06:20,600 In addition to that, I'll always strive to make time to talk about the water project 102 00:06:20,600 --> 00:06:26,000 because I am so blessed, so lucky, so fortunate, whatever word you want to use, to be able 103 00:06:26,000 --> 00:06:28,120 to go grab water right from my kitchen. 104 00:06:28,120 --> 00:06:31,660 There's millions of people in the world, my friends, that do not have access to clean 105 00:06:31,660 --> 00:06:32,660 drinking water. 106 00:06:32,660 --> 00:06:37,120 Their kids have to leave school, walk three to four miles in order to find a source of 107 00:06:37,120 --> 00:06:40,480 water for their community, and that takes away from their studies. 108 00:06:40,480 --> 00:06:45,140 It also may not be a safe source of drinking water. 109 00:06:45,140 --> 00:06:49,800 The parents have to leave and go get water, and it can create extreme challenges for those 110 00:06:49,800 --> 00:06:54,840 communities that are striving to develop just so they can have the basic necessities that 111 00:06:54,840 --> 00:06:56,600 we consider necessities in life. 112 00:06:56,600 --> 00:06:59,640 Now what's cool about the water project is they allow you to pick the community you want 113 00:06:59,640 --> 00:07:03,760 to contribute to, and you get to actually see the outcome, whether they build a borehole 114 00:07:03,760 --> 00:07:05,520 well or a sand dam. 115 00:07:05,520 --> 00:07:08,040 You get to see and learn about those processes. 116 00:07:08,040 --> 00:07:12,480 And I think what's really cool is you get to know that your money went to that particular 117 00:07:12,480 --> 00:07:19,480 cause and the generational impact that will take effect as people have access to clean 118 00:07:19,480 --> 00:07:24,080 drinking water is something worth meditating upon, maybe taking a walk and considering. 119 00:07:24,080 --> 00:07:27,680 One of the pictures you might have just saw was kids celebrating water like it was Christmas 120 00:07:27,680 --> 00:07:28,680 Day. 121 00:07:28,680 --> 00:07:33,560 If I could get my kids who are very good at celebrating Christmas, but to celebrate water 122 00:07:33,560 --> 00:07:39,880 like that, my goodness, celebrate their life like that, there's amazing things that we 123 00:07:39,880 --> 00:07:41,360 can learn, we can evolve in projects. 124 00:07:41,360 --> 00:07:46,360 My request for you is if COVID economics has made life difficult and you don't have the 125 00:07:46,360 --> 00:07:50,960 ability to give back, my request would be to share this the same way I am, just maybe tag 126 00:07:50,960 --> 00:07:54,040 a friend, maybe share the link to the water project. 127 00:07:54,040 --> 00:07:56,280 It doesn't have to be associated with our show. 128 00:07:56,280 --> 00:07:58,360 There's 8 billion people in this world to help. 129 00:07:58,360 --> 00:07:59,880 It's one of our ways to go about that. 130 00:07:59,880 --> 00:08:03,760 My last request in that regard is if you know of a cause that's important to you that you'd 131 00:08:03,760 --> 00:08:08,160 like to put on our radar, just drop that cause in the comments, share the link so that we 132 00:08:08,160 --> 00:08:12,680 can also give back to those opportunities and maybe we can also present them here on 133 00:08:12,680 --> 00:08:14,140 Vision Pros Live. 134 00:08:14,140 --> 00:08:19,040 So without further ado, Suzanne Taylor King, I'm going to be bringing her on stage. 135 00:08:19,040 --> 00:08:24,480 One of the things that I like about Suzanne as I was reading through her bio is one, she 136 00:08:24,480 --> 00:08:27,040 understands the value of herself. 137 00:08:27,040 --> 00:08:29,440 That confidence is not arrogance. 138 00:08:29,440 --> 00:08:30,440 It's a virtue. 139 00:08:30,440 --> 00:08:35,200 I wish everybody in life could be this confident to put themselves out there and showcase multiple 140 00:08:35,200 --> 00:08:38,800 sides of their personality, not multiple personalities. 141 00:08:38,800 --> 00:08:40,000 That's different. 142 00:08:40,000 --> 00:08:42,220 And then she's also wordy. 143 00:08:42,220 --> 00:08:43,220 And what does that mean? 144 00:08:43,220 --> 00:08:44,220 She's passionate. 145 00:08:44,220 --> 00:08:45,220 She cares. 146 00:08:45,220 --> 00:08:48,360 She wants people to deeply understand who she is and what she's been up to. 147 00:08:48,360 --> 00:08:53,480 She's coached with some of the best of them, Ron Reich, Todd Brown, Tony Robbins as well. 148 00:08:53,480 --> 00:08:56,760 She's made sure to do her training and put in her dues. 149 00:08:56,760 --> 00:09:02,040 And so it's going to be really fun to dive into how she's been able to work with 4,000 150 00:09:02,040 --> 00:09:07,600 plus clients, 35 years of experience, 12 plus certifications and two plus of cups of coffee 151 00:09:07,600 --> 00:09:08,600 daily. 152 00:09:08,600 --> 00:09:09,600 I like that. 153 00:09:09,600 --> 00:09:10,600 I didn't see that the first time. 154 00:09:10,600 --> 00:09:14,200 So without further ado, let me find my tab and get Suzanne on stage. 155 00:09:14,200 --> 00:09:16,560 Suzanne, welcome in to Vision Pros Live. 156 00:09:16,560 --> 00:09:18,320 Hello, Jackson. 157 00:09:18,320 --> 00:09:19,720 Great to be here. 158 00:09:19,720 --> 00:09:21,580 I'm glad to have you. 159 00:09:21,580 --> 00:09:22,760 It is great to be here, isn't it? 160 00:09:22,760 --> 00:09:27,760 It's President's Day and we're celebrating in style by serving others. 161 00:09:27,760 --> 00:09:30,800 So let's dive right in on that note. 162 00:09:30,800 --> 00:09:33,760 What is your vision, Suzanne, for those that you serve? 163 00:09:33,760 --> 00:09:37,680 Well, I serve business owners and entrepreneurs. 164 00:09:37,680 --> 00:09:42,800 And my vision really is about making that journey easier. 165 00:09:42,800 --> 00:09:52,640 I think as self-employed people, we tend to make things more complicated than they really 166 00:09:52,640 --> 00:09:53,640 are. 167 00:09:53,640 --> 00:10:01,000 And to kind of decipher all of the knowledge that's available in the online space into 168 00:10:01,000 --> 00:10:09,000 a really simple system for my clients to follow because I needed it. 169 00:10:09,000 --> 00:10:10,360 Well said. 170 00:10:10,360 --> 00:10:15,840 I love the fact that you can take your bubbly energy that's so easy to read through and 171 00:10:15,840 --> 00:10:23,880 you can also boil it down into simplicity and a deep level of pondering thought. 172 00:10:23,880 --> 00:10:24,880 That is just so powerful. 173 00:10:24,880 --> 00:10:27,800 How did you learn to do that before we move on to your vision? 174 00:10:27,800 --> 00:10:31,840 I think it's something that just always came naturally to me. 175 00:10:31,840 --> 00:10:40,600 I had a 20-year career as a dental hygienist and I learned very young when I was working 176 00:10:40,600 --> 00:10:48,440 part-time in a dental office at 16 how to explain things, complicated things to people 177 00:10:48,440 --> 00:10:50,560 in a very simple way. 178 00:10:50,560 --> 00:10:55,600 And that was something my boss was very good at at the time. 179 00:10:55,600 --> 00:10:58,520 And he was probably my first mentor. 180 00:10:58,520 --> 00:11:00,920 And that has just continued. 181 00:11:00,920 --> 00:11:02,960 How can I decipher that knowledge? 182 00:11:02,960 --> 00:11:04,500 I love to learn. 183 00:11:04,500 --> 00:11:11,520 So getting paid to decipher knowledge is just the ultimate dream for me. 184 00:11:11,520 --> 00:11:18,640 And so making it simple, I love to challenge, but I also love to simplify. 185 00:11:18,640 --> 00:11:24,440 And that act is not, I realized it wasn't easy for other people. 186 00:11:24,440 --> 00:11:28,080 So I take advantage of that it's easy for me. 187 00:11:28,080 --> 00:11:29,080 Neat. 188 00:11:29,080 --> 00:11:30,800 I like that. 189 00:11:30,800 --> 00:11:32,800 Visionaries who are listening that might feel a little bit intimidated by that. 190 00:11:32,800 --> 00:11:37,360 I do want to break down what she said though, because what Suzanne said was it naturally 191 00:11:37,360 --> 00:11:42,120 came through a 20-year career. 192 00:11:42,120 --> 00:11:47,560 So there was an extreme amount of diligence and dedication that was in listening skills 193 00:11:47,560 --> 00:11:51,800 to understand what your boss was doing and picking that up and putting it into place. 194 00:11:51,800 --> 00:11:58,200 So one step at a time over 20 years of diligence, Suzanne's been able to fine tune and hone 195 00:11:58,200 --> 00:12:02,640 the craft that she probably did have some natural components to that. 196 00:12:02,640 --> 00:12:10,920 But even if you don't, my invitation to you would be to realize that you still have work 197 00:12:10,920 --> 00:12:12,880 and dedication to put into the process. 198 00:12:12,880 --> 00:12:15,080 Suzanne, what's your vision for you? 199 00:12:15,080 --> 00:12:18,160 What do you see for yourself on the horizon? 200 00:12:18,160 --> 00:12:23,120 Well, immediate horizon would be I'm simplifying my business. 201 00:12:23,120 --> 00:12:30,440 So most recently I let go of two group coaching programs that had been running for well over 202 00:12:30,440 --> 00:12:31,480 a year. 203 00:12:31,480 --> 00:12:39,760 So I could double down on my one-on-one coaching with some bigger businesses, some more speaking 204 00:12:39,760 --> 00:12:41,760 engagements. 205 00:12:41,760 --> 00:12:47,920 And it felt a little scary to be honest, to let go of something. 206 00:12:47,920 --> 00:12:53,520 My $10 a month content membership I had been building for over six years. 207 00:12:53,520 --> 00:13:00,800 And to just decide, OK, January 2024, no longer doing that. 208 00:13:00,800 --> 00:13:05,240 And it was a little intimidating. 209 00:13:05,240 --> 00:13:13,440 But I knew that in order to grow as a coach, to serve people at a higher level, and to 210 00:13:13,440 --> 00:13:20,200 work with some bigger businesses who might require and do require four, five hours a 211 00:13:20,200 --> 00:13:27,200 week sometimes, I was going to have to let those smaller things go. 212 00:13:27,200 --> 00:13:28,200 I love it. 213 00:13:28,200 --> 00:13:35,560 Again, I love that there's so many of us that I think we see a lot of the gurus repurpose 214 00:13:35,560 --> 00:13:37,000 that into this vault. 215 00:13:37,000 --> 00:13:38,000 That's a bonus. 216 00:13:38,000 --> 00:13:44,600 And it's like, I don't need more dumped on my head. 217 00:13:44,600 --> 00:13:45,600 More extras. 218 00:13:45,600 --> 00:13:48,200 That's not a true bonus. 219 00:13:48,200 --> 00:13:49,200 That's not a lot of value. 220 00:13:49,200 --> 00:13:55,240 I loved when Jake Larson, again, video power, when he let me go and I cried. 221 00:13:55,240 --> 00:13:58,560 The moment he said, I got to let you go, I was like, what? 222 00:13:58,560 --> 00:14:00,480 We had just tripled revenues. 223 00:14:00,480 --> 00:14:03,200 We were working together for 18 months and he says, you got to let me go. 224 00:14:03,200 --> 00:14:07,120 He was having a second child and he said, Jackson, I want to scale back. 225 00:14:07,120 --> 00:14:10,880 I want to go from 20 clients down to five clients again. 226 00:14:10,880 --> 00:14:14,240 I want to kill the coaching program that we had launched together. 227 00:14:14,240 --> 00:14:15,720 We were doing special guest hangouts. 228 00:14:15,720 --> 00:14:18,520 It was this type of podcast style. 229 00:14:18,520 --> 00:14:22,800 I didn't really know much about the podcasting world, but all that simplification that he 230 00:14:22,800 --> 00:14:27,480 did, and again, I was in the crosshairs for that. 231 00:14:27,480 --> 00:14:30,560 I felt like he must not like me. 232 00:14:30,560 --> 00:14:34,840 And then he calls me once a week after that, see how I'm doing, see if I needed a reference 233 00:14:34,840 --> 00:14:35,840 or anything like that. 234 00:14:35,840 --> 00:14:38,240 I'm not going to be in the middle of the waves or non-compete and help me get started. 235 00:14:38,240 --> 00:14:44,120 It was a very powerful example of exactly what, you know, the same type of approach 236 00:14:44,120 --> 00:14:48,800 that you're taking to, you know, let's just simplify and who knows, maybe they get reactivated 237 00:14:48,800 --> 00:14:49,800 down the road. 238 00:14:49,800 --> 00:14:50,800 He's now scaling again. 239 00:14:50,800 --> 00:14:54,360 I mean, that's quite a big team that's moved forward since then, but there's the depth 240 00:14:54,360 --> 00:14:57,200 and flows of life and visionaries. 241 00:14:57,200 --> 00:15:02,560 If you feel boxed in on one particular route or way of doing things or some coach is telling 242 00:15:02,560 --> 00:15:07,440 you, you need to do this or you should do this, know that there are other ways to look 243 00:15:07,440 --> 00:15:08,440 at it. 244 00:15:08,440 --> 00:15:10,440 So I absolutely love that vision of simplifying. 245 00:15:10,440 --> 00:15:13,560 You know where that's leading you? 246 00:15:13,560 --> 00:15:15,560 Where else is that taking you? 247 00:15:15,560 --> 00:15:22,960 Well, I think it's really amazing just in making that decision. 248 00:15:22,960 --> 00:15:30,240 I've read the book 10X is Easier Than 2X by Dr. Ben Hardy, and it really inspired me 249 00:15:30,240 --> 00:15:38,920 to say, where am I spending my time that is not at my highest potential and my highest 250 00:15:38,920 --> 00:15:44,760 level of, you know, that that measure of flow where I'm challenged, but I'm also having 251 00:15:44,760 --> 00:15:47,560 fun while I'm there. 252 00:15:47,560 --> 00:15:52,200 And it was really taking a radical look at everything I was doing from networking to 253 00:15:52,200 --> 00:15:56,880 writing to even I tweaked my exercise routine. 254 00:15:56,880 --> 00:16:03,840 And maybe it's just age, but I've gotten to the point where I don't want to do something 255 00:16:03,840 --> 00:16:07,400 if it's boring or redundant to me. 256 00:16:07,400 --> 00:16:14,440 So that meant letting go of some things and running the risk of making some people upset, 257 00:16:14,440 --> 00:16:15,760 making some members upset. 258 00:16:15,760 --> 00:16:22,200 But it turned out I got really great encouragement from my clients. 259 00:16:22,200 --> 00:16:24,520 So I love that. 260 00:16:24,520 --> 00:16:29,800 It's kind of Tim Ferriss's use of the Pareto's principle, 80-20 as well. 261 00:16:29,800 --> 00:16:35,080 And how you let go of the 80% of clients that are kind of distracting the mission, you sustain 262 00:16:35,080 --> 00:16:39,400 the 20, the byproduct of which I have found to be the same type of case. 263 00:16:39,400 --> 00:16:45,040 It's okay, though, the ones who will support you and your best self on your decisions to 264 00:16:45,040 --> 00:16:47,240 do that, they're still going to support you. 265 00:16:47,240 --> 00:16:49,360 They'll find their natural path back in. 266 00:16:49,360 --> 00:16:54,200 But now there's not this constraint feeling that, you know, Richard Branson does this 267 00:16:54,200 --> 00:16:58,520 every company that he decides to let go of. 268 00:16:58,520 --> 00:17:03,160 But if it's profitable and sustainable, then cool. 269 00:17:03,160 --> 00:17:05,280 That continues to function. 270 00:17:05,280 --> 00:17:09,320 If not, they cut their losses and they move on from it. 271 00:17:09,320 --> 00:17:12,320 So Richard Branson in that regard. 272 00:17:12,320 --> 00:17:15,360 Hopefully he catches this and says, cool, I have a twinsie out there. 273 00:17:15,360 --> 00:17:16,880 Yeah, right. 274 00:17:16,880 --> 00:17:21,680 So if we were to dive into the ultra dark subject of the worst leadership experience, 275 00:17:21,680 --> 00:17:24,480 what is your worst leadership experience ever? 276 00:17:24,480 --> 00:17:25,720 And this doesn't have to be yours. 277 00:17:25,720 --> 00:17:29,560 This could be one that you've experienced the whole ideas to help visionaries who are 278 00:17:29,560 --> 00:17:34,820 listening in, you know, know what's out there and, you know, and maybe they relate to it. 279 00:17:34,820 --> 00:17:38,920 Maybe it's on the horizon and they can escape going into the same situation. 280 00:17:38,920 --> 00:17:41,480 Well, I actually have two. 281 00:17:41,480 --> 00:17:49,840 My very first business was a retail business, early 90s, before social media, which was 282 00:17:49,840 --> 00:17:55,160 really interesting marketing for a retail business back then. 283 00:17:55,160 --> 00:18:03,120 And I made the mistake of hiring young people who were kind of connected in the market that 284 00:18:03,120 --> 00:18:05,220 we were marketing to. 285 00:18:05,220 --> 00:18:11,680 And I was thinking that by hiring, you know, these trendy, you know, young people who were 286 00:18:11,680 --> 00:18:18,240 really involved in the skateboarding and snowboarding industry, it was a skateboard and snowboard 287 00:18:18,240 --> 00:18:20,480 retail business. 288 00:18:20,480 --> 00:18:25,640 And I thought that by hiring them, the word was spread more, right? 289 00:18:25,640 --> 00:18:26,640 It makes sense. 290 00:18:26,640 --> 00:18:32,360 It was kind of like getting a little neighborhood influencer and getting them. 291 00:18:32,360 --> 00:18:35,220 It didn't work out so well. 292 00:18:35,220 --> 00:18:41,920 And I will say that I lost more merchandise that year out the back door than I knew what 293 00:18:41,920 --> 00:18:43,520 to do with. 294 00:18:43,520 --> 00:18:45,120 And I was very naive. 295 00:18:45,120 --> 00:18:49,040 Getting the hookups for their friends, I got you. 296 00:18:49,040 --> 00:18:50,040 Yes, yes, yes. 297 00:18:50,040 --> 00:18:56,280 I was very naive at 24 thinking, well, who would do that? 298 00:18:56,280 --> 00:18:58,280 I would never do that. 299 00:18:58,280 --> 00:18:59,280 Right. 300 00:18:59,280 --> 00:19:02,040 And so that was a really tough. 301 00:19:02,040 --> 00:19:11,160 It forced me to step into that owner role and not the cool, you know, person who's giving 302 00:19:11,160 --> 00:19:13,760 me a job, you know? 303 00:19:13,760 --> 00:19:23,320 And it was really hard to step into that role at 24 when when those people were only 16, 304 00:19:23,320 --> 00:19:24,320 17, 18. 305 00:19:24,320 --> 00:19:27,080 I wasn't that much older than that. 306 00:19:27,080 --> 00:19:33,120 So that was a tough reminder of what's required when you own a business. 307 00:19:33,120 --> 00:19:35,440 You have to make tough decisions. 308 00:19:35,440 --> 00:19:44,680 And the second bad experience was it was in a community where psychological safety was 309 00:19:44,680 --> 00:19:49,040 not taken into consideration. 310 00:19:49,040 --> 00:19:57,120 And you know, some people in the community were allowed to market themselves in a totally 311 00:19:57,120 --> 00:20:00,080 spammy pushy way. 312 00:20:00,080 --> 00:20:06,840 But others were not, and it was a very bro mentality. 313 00:20:06,840 --> 00:20:11,520 And I just knew I was new to the online space then. 314 00:20:11,520 --> 00:20:18,320 And I just knew, OK, I don't belong here and I don't ever want my community to be like 315 00:20:18,320 --> 00:20:19,560 that. 316 00:20:19,560 --> 00:20:25,280 So it was kind of like learning through a process of what I don't want was really, really 317 00:20:25,280 --> 00:20:26,920 powerful for me. 318 00:20:26,920 --> 00:20:30,800 I think that's why I'm such a huge fan of the not to do list. 319 00:20:30,800 --> 00:20:32,040 You know, it's interesting. 320 00:20:32,040 --> 00:20:33,760 You bring up a really good point. 321 00:20:33,760 --> 00:20:35,560 These things are learned often in hindsight. 322 00:20:35,560 --> 00:20:36,560 Yeah. 323 00:20:36,560 --> 00:20:39,880 Once you see it, it's so clear and so evident. 324 00:20:39,880 --> 00:20:44,400 And on the front side, it's hard not to feel like, oh, well, business is a dog eat dog 325 00:20:44,400 --> 00:20:45,400 world. 326 00:20:45,400 --> 00:20:49,160 Therefore, it's OK if my team acts like this. 327 00:20:49,160 --> 00:20:50,160 Right. 328 00:20:50,160 --> 00:20:53,820 I've been I was in sales a lot in my early stages of my career. 329 00:20:53,820 --> 00:20:56,160 And then, yeah, the communities you're talking about. 330 00:20:56,160 --> 00:21:00,480 There was a time where I was very appreciative and excited about Grant Cardone and Sam Ovens 331 00:21:00,480 --> 00:21:05,120 and Trafficking Funnels, too, you know, and their approach to methods like that. 332 00:21:05,120 --> 00:21:10,400 I'm sure there's others that are out there doing the same type of marketing. 333 00:21:10,400 --> 00:21:17,520 And there's still but there's a lot of inferiority complexes to deal with in some of those environments. 334 00:21:17,520 --> 00:21:22,240 And when you find when you find yourself in an environment where that control is taking 335 00:21:22,240 --> 00:21:28,560 place on any scale or level, it can be very limiting and it can it can really hurt people. 336 00:21:28,560 --> 00:21:33,400 And so, again, each one of those that I named, they have certain virtues that they build 337 00:21:33,400 --> 00:21:35,360 with as well. 338 00:21:35,360 --> 00:21:40,160 But you know, there's a reason why Trafficking Funnels doesn't exist anymore. 339 00:21:40,160 --> 00:21:42,960 So I do use that pointedly. 340 00:21:42,960 --> 00:21:43,960 Love the leader. 341 00:21:43,960 --> 00:21:44,960 I think Taylor Welch is amazing. 342 00:21:44,960 --> 00:21:47,400 I think he does a lot of great things. 343 00:21:47,400 --> 00:21:53,200 But if you're in the market, you're looking for leaders to follow, I guess, before we 344 00:21:53,200 --> 00:21:56,280 go into the best leadership. 345 00:21:56,280 --> 00:22:01,040 What are some of the subtle things that you could have recognized early on, Suzanne, that 346 00:22:01,040 --> 00:22:05,160 would have helped you maybe say, you know what, I'm I'm not going to dive into this 347 00:22:05,160 --> 00:22:06,160 territory. 348 00:22:06,160 --> 00:22:08,040 I'm going to find a different style of community. 349 00:22:08,040 --> 00:22:09,560 What would you have looked for? 350 00:22:09,560 --> 00:22:16,200 Well, I think now looking back, because I'm famous for my you know, if a mistake is made 351 00:22:16,200 --> 00:22:22,120 or if I discover something, I'm always kind of analyzing, OK, what what went well, what 352 00:22:22,120 --> 00:22:23,680 didn't go well. 353 00:22:23,680 --> 00:22:33,800 And looking back, I would have recognized want to be in a community or hire someone who's 354 00:22:33,800 --> 00:22:43,040 not doing what meaning you're going to tell me to have a successful how to have a successful 355 00:22:43,040 --> 00:22:47,880 Facebook group and that's how I'm going to get my clients. 356 00:22:47,880 --> 00:22:51,440 But you're running ads to get clients. 357 00:22:51,440 --> 00:22:53,080 That's just an example. 358 00:22:53,080 --> 00:22:56,280 So for me, integrity is really important. 359 00:22:56,280 --> 00:23:00,080 So if somebody says and there's there's lots of this in the online. 360 00:23:00,080 --> 00:23:05,320 Oh, I make six hundred thousand dollars a month and I'm a coach and I do this and I 361 00:23:05,320 --> 00:23:07,060 do that. 362 00:23:07,060 --> 00:23:13,840 And then I find out that you just say that online to get clients. 363 00:23:13,840 --> 00:23:16,200 I'm never you. 364 00:23:16,200 --> 00:23:20,280 And that's happened more than once. 365 00:23:20,280 --> 00:23:28,660 And I think early on, I said, well, I'm not making income claims myself and not about 366 00:23:28,660 --> 00:23:29,660 my clients. 367 00:23:29,660 --> 00:23:36,160 I'm not promising my clients I'm going to get them to ten thousand dollars a month because 368 00:23:36,160 --> 00:23:39,640 if they don't do the work, they're not going to get there. 369 00:23:39,640 --> 00:23:45,960 And I think there's so much misleading information. 370 00:23:45,960 --> 00:23:51,400 You know, the six hundred thousand dollars a month one that I mentioned. 371 00:23:51,400 --> 00:23:58,200 I know this person and I know she doesn't make that per month, but that's her selling 372 00:23:58,200 --> 00:23:59,280 feature. 373 00:23:59,280 --> 00:24:03,880 Everybody wants to work with her because she's making six hundred thousand a month. 374 00:24:03,880 --> 00:24:10,840 And I thought, OK, I'm going to be a lot different and I'm going to be a lot bolder when it comes 375 00:24:10,840 --> 00:24:13,000 to walking your talk. 376 00:24:13,000 --> 00:24:19,880 I don't teach my clients to do anything that I'm not currently doing. 377 00:24:19,880 --> 00:24:20,880 It's a big one. 378 00:24:20,880 --> 00:24:23,920 It's depends on the niche that we follow, though. 379 00:24:23,920 --> 00:24:29,320 You know, I just had this discussion with Shane Michael of Fast Simply Fast websites. 380 00:24:29,320 --> 00:24:33,480 My doctor does not need to have an open heart surgery in order to know how to do an open 381 00:24:33,480 --> 00:24:34,480 heart surgery. 382 00:24:34,480 --> 00:24:35,480 Right. 383 00:24:35,480 --> 00:24:37,840 So it depends on on the niche. 384 00:24:37,840 --> 00:24:41,320 In addition, I did fire a client last year. 385 00:24:41,320 --> 00:24:45,360 She actually just attacked me on a live broadcast. 386 00:24:45,360 --> 00:24:46,360 Right. 387 00:24:46,360 --> 00:24:53,480 And I was like, well, I was hoping to never address this because it's just not that relevant 388 00:24:53,480 --> 00:24:55,280 right for what we're going to move. 389 00:24:55,280 --> 00:24:59,640 But this is somebody with five hundred thousand followers on Facebook. 390 00:24:59,640 --> 00:25:05,360 And they went to a conference to at the mastermind, right, the mastermind. 391 00:25:05,360 --> 00:25:07,000 They had fake money. 392 00:25:07,000 --> 00:25:08,880 They had a yacht. 393 00:25:08,880 --> 00:25:13,680 They took a year's worth of lifestyle photos and all sorts of change of clothes to be able 394 00:25:13,680 --> 00:25:16,960 to showcase how they actually live their life. 395 00:25:16,960 --> 00:25:17,960 Right. 396 00:25:17,960 --> 00:25:19,160 Mm hmm. 397 00:25:19,160 --> 00:25:21,160 What are you? 398 00:25:21,160 --> 00:25:25,000 How how do people think that that's ethical? 399 00:25:25,000 --> 00:25:31,160 I was shocked because like we're very bold about our principles of like one foundation 400 00:25:31,160 --> 00:25:32,400 of love. 401 00:25:32,400 --> 00:25:37,320 We would never do that to somebody to, you know, like we're very clear about like ethics 402 00:25:37,320 --> 00:25:42,240 has to be extremely calculated for any types of market activities. 403 00:25:42,240 --> 00:25:47,280 And that sacrifice almost every ethical boundary I can imagine. 404 00:25:47,280 --> 00:25:48,840 And so, yeah, it's not I was not happy. 405 00:25:48,840 --> 00:25:49,840 So we bowed out gracefully. 406 00:25:49,840 --> 00:25:52,640 We just said, hey, look, we know we're going to give you money back. 407 00:25:52,640 --> 00:25:56,280 And we were doing that over and installed payments over time just to distance ourselves. 408 00:25:56,280 --> 00:26:01,360 You know, and it's it's a weird world that we live in with a. 409 00:26:01,360 --> 00:26:03,720 I know it's really a thing. 410 00:26:03,720 --> 00:26:04,800 It's really. 411 00:26:04,800 --> 00:26:14,080 And I think that incentivized when I I went to a webinar or not a webinar, like a two 412 00:26:14,080 --> 00:26:23,760 hour workshop back in October, and it was about how to create a course fully without 413 00:26:23,760 --> 00:26:24,760 yourself. 414 00:26:24,760 --> 00:26:25,760 Right. 415 00:26:25,760 --> 00:26:33,440 From the content, the knowledge, the content, the outlines, the scripts, and then the actual 416 00:26:33,440 --> 00:26:41,040 videos all without the coach actually doing any of it. 417 00:26:41,040 --> 00:26:47,040 And as I sat there, I thought, oh, hell no. 418 00:26:47,040 --> 00:26:52,840 This means that I could give my assistant a topic. 419 00:26:52,840 --> 00:26:58,660 Oh, let's call it authentic sales, which I teach my clients. 420 00:26:58,660 --> 00:27:01,760 Let's call the course authentic sales. 421 00:27:01,760 --> 00:27:10,040 And I could send my assistant off to create a full course, videos, worksheets, handouts, 422 00:27:10,040 --> 00:27:15,280 and none of it came from here or any of my practical experience. 423 00:27:15,280 --> 00:27:17,640 It's all created AI. 424 00:27:17,640 --> 00:27:23,800 And that's when I made the decision to say when everybody else is going in that direction, 425 00:27:23,800 --> 00:27:31,960 whose AI like nobody's business for different things, but not to fake my own, you know, 426 00:27:31,960 --> 00:27:34,120 says or content. 427 00:27:34,120 --> 00:27:41,960 And when I really thought about that, if everybody's going to go in that direction, I'm going to 428 00:27:41,960 --> 00:27:45,080 go in the opposite direction. 429 00:27:45,080 --> 00:27:48,040 High touch, high value. 430 00:27:48,040 --> 00:27:54,360 Every client has my phone number, gets to actually talk to me, and their coaching programs 431 00:27:54,360 --> 00:27:56,920 are created just for them. 432 00:27:56,920 --> 00:27:57,920 Yep. 433 00:27:57,920 --> 00:27:58,920 It's huge. 434 00:27:58,920 --> 00:28:04,840 So we combine the best of both as well as we can. 435 00:28:04,840 --> 00:28:05,840 Right. 436 00:28:05,840 --> 00:28:09,840 And that's one of the dynamic principles that I hope other visionaries gather out of this 437 00:28:09,840 --> 00:28:10,840 too. 438 00:28:10,840 --> 00:28:13,640 It's like we're not condemning AI as a resource. 439 00:28:13,640 --> 00:28:18,580 We're saying there's an ethics that goes along with making sure that you're responsible enough 440 00:28:18,580 --> 00:28:21,360 to manage and use the tool. 441 00:28:21,360 --> 00:28:25,840 The same is true of like if I were to try it, you know, without Melissa on the law spot, 442 00:28:25,840 --> 00:28:30,760 if I were to attempt to give legal advice or attempt to provide templates to people, 443 00:28:30,760 --> 00:28:36,000 I'm crossing an ethical boundary that is not something that I'm capable of doing. 444 00:28:36,000 --> 00:28:40,440 Now I can also provide disclaimers that are important to my clients. 445 00:28:40,440 --> 00:28:41,440 Right. 446 00:28:41,440 --> 00:28:43,560 No, look, I'm not a financial advisor. 447 00:28:43,560 --> 00:28:46,640 You shouldn't accept financial advice from me. 448 00:28:46,640 --> 00:28:51,120 And at the same time, gaining funding for your brand and for your vision is important. 449 00:28:51,120 --> 00:28:57,040 If we can agree on that, we can talk finances, but know that I don't have, I'm not a CPA. 450 00:28:57,040 --> 00:28:58,880 I don't have these certifications. 451 00:28:58,880 --> 00:29:03,840 So there's an element of making sure the disclaimers are in place. 452 00:29:03,840 --> 00:29:12,200 And one of our modules that might make some people say like, oh my gosh, like, okay, he's 453 00:29:12,200 --> 00:29:15,680 promising that he's going to give this for free. 454 00:29:15,680 --> 00:29:19,800 And at the same time, I tell people there, and we are very clear in many videos in this, 455 00:29:19,800 --> 00:29:21,520 there's no guarantees. 456 00:29:21,520 --> 00:29:25,840 The best things in life typically come with hard work, sacrifice and building awesome 457 00:29:25,840 --> 00:29:26,840 teams. 458 00:29:26,840 --> 00:29:27,840 Like you're going to do this on your own. 459 00:29:27,840 --> 00:29:34,480 Like I hope you have an amazing rockstar team because like you said, we, we can as long 460 00:29:34,480 --> 00:29:43,660 I'm fine with the, the monetary claim under the right circumstance with the right disclaimers. 461 00:29:43,660 --> 00:29:49,520 But those disclaimers have to, it one, it's, it's illegal to make monetary claims. 462 00:29:49,520 --> 00:29:51,360 You have to put the disclaimers on there. 463 00:29:51,360 --> 00:29:57,680 So I'm glad that you gravitate towards, towards putting those, those ethical boundaries in 464 00:29:57,680 --> 00:30:00,480 place because there are a lot of coaches who don't. 465 00:30:00,480 --> 00:30:02,280 And that is a great sign. 466 00:30:02,280 --> 00:30:04,960 That's one of the biggest signs I look for when I'm considering who's going to be my 467 00:30:04,960 --> 00:30:08,880 mentors, going to be my coach, who am I going to align with as a strategic partner? 468 00:30:08,880 --> 00:30:16,400 I'm looking for, do they, do they cross these ethical boundaries that are fairly basic? 469 00:30:16,400 --> 00:30:20,720 And to become an advanced level coach, you know, that everybody at the advanced level 470 00:30:20,720 --> 00:30:22,120 knows these things. 471 00:30:22,120 --> 00:30:23,320 So I think so. 472 00:30:23,320 --> 00:30:32,000 I really think that my mentor is, she's the highest paid female coach ever. 473 00:30:32,000 --> 00:30:34,600 And she barely has a website. 474 00:30:34,600 --> 00:30:39,580 Um, social media, very, very little. 475 00:30:39,580 --> 00:30:45,160 And her clients come from her deciding who she wants to work with and going out and meeting 476 00:30:45,160 --> 00:30:52,000 them or they're referred to her. And she was going to retire this year and she got three 477 00:30:52,000 --> 00:30:59,600 referrals. And she said to me, what's a couple more million for my grandchildren? Because 478 00:30:59,600 --> 00:31:09,160 it's so easy for her to do what she does at that high level. And she actually said that 479 00:31:09,160 --> 00:31:18,440 if I was going to have a higher ticket program, which I totally deserve to after 15 years 480 00:31:18,440 --> 00:31:23,560 coaching, but she said, if you're going to do that, you can't have a $10 product on the 481 00:31:23,560 --> 00:31:32,640 shelf. Think about it. You can't or you can't. You can't. Google does. I challenge that though. 482 00:31:32,640 --> 00:31:38,400 And that's why the freemium business model is the only business model in the last 50 483 00:31:38,400 --> 00:31:43,160 years to create some of the best, some of the top growth companies in the world. And 484 00:31:43,160 --> 00:31:51,480 so Google's cracked that Amazon's cracked that Tesla cracks that as well. Their model 485 00:31:51,480 --> 00:31:55,600 is very closely associated with freemium. You get to drive the car and try it before 486 00:31:55,600 --> 00:32:01,680 you end up buying. So it's not in the same tradition as Google's is, but those, you 487 00:32:01,680 --> 00:32:06,400 know, you look at Facebook as well as one of those companies and now they're reproducing 488 00:32:06,400 --> 00:32:14,040 companies on freemium at scale. You got Snapchat, and Ram, Tik Tok. So, but they do have very, 489 00:32:14,040 --> 00:32:18,360 very, they have, you know, when I wanted to work for Google, my minimum sales ticket would 490 00:32:18,360 --> 00:32:26,200 have been $230,000. But you can use Google for free too. And so there's, it's more of 491 00:32:26,200 --> 00:32:30,800 looking, but I agree with the idea that all these formulas, there's a place and time for 492 00:32:30,800 --> 00:32:34,680 them, right? It depends on the style of bridge that you're building and the type of growth. 493 00:32:34,680 --> 00:32:39,840 If you want to be in a freedom of choice position, like your mentor, where she's like, I can, 494 00:32:39,840 --> 00:32:44,720 that's the beauty of it. She can take the three on if she wants to increase her revenue 495 00:32:44,720 --> 00:32:49,000 and she wants to engage those people. But she's also put herself in a position to where 496 00:32:49,000 --> 00:32:54,800 she doesn't have to. Right. And so let me ask you this, go ahead. Let's play. Let's 497 00:32:54,800 --> 00:33:01,720 play this. Let's play a little bit. So if you have a $10 product on the shelf, that 498 00:33:01,720 --> 00:33:10,200 is, you know, a loosely business coaching membership, right? Are you ever going to take 499 00:33:10,200 --> 00:33:19,960 those $10 a month people and turn them into a hundred thousand, $250,000 a year client? 500 00:33:19,960 --> 00:33:25,320 A hundred percent. And here's, here's why though, this is not an easy concept to teach 501 00:33:25,320 --> 00:33:31,680 people. And it's an important concept to visualize. I wish I had a, could draw on this, but this 502 00:33:31,680 --> 00:33:37,000 is actually how we teach that process to our clients. We call it the profit maximization 503 00:33:37,000 --> 00:33:43,040 formula. So the way that it works is so many, and to prove your point, so many people, they 504 00:33:43,040 --> 00:33:47,680 launch a book or they create some trip wire offer, some lead magnet. And then the next 505 00:33:47,680 --> 00:33:51,080 thing you know, that's all they ever talk about is their free program and what they 506 00:33:51,080 --> 00:33:53,960 did, their book that came out, their book that came out. Well, if you're going to take 507 00:33:53,960 --> 00:34:00,040 that approach, you might as well go to Dollar Tree, buy all the socks off the shelf, get 508 00:34:00,040 --> 00:34:06,460 on a bus and sell those socks at $7 a pop. You'll make more money faster than trying 509 00:34:06,460 --> 00:34:10,800 to sell your lead magnet to people. I can't draw with the StreamYard program, but this 510 00:34:10,800 --> 00:34:15,360 base down here, you see this superhero on the bottom left. That's not me. That's our 511 00:34:15,360 --> 00:34:19,800 client. That's the business owner. And business owners need to get used to hearing the words 512 00:34:19,800 --> 00:34:26,560 no and hearing the not nows. But what happens is most business owners, they start to talk 513 00:34:26,560 --> 00:34:32,360 to their common client or their common prospect, and they forget that their ideal client wants 514 00:34:32,360 --> 00:34:37,600 their maximum offer. And so they get distracted. They build a lead magnet or they build something 515 00:34:37,600 --> 00:34:41,160 for free and they start talking to all the common clients over and over and over and 516 00:34:41,160 --> 00:34:44,800 they never make it anywhere. And then they're burning out when they should have stayed focused 517 00:34:44,800 --> 00:34:50,200 like you're talking about on building the high ticket solution and always talking about 518 00:34:50,200 --> 00:34:56,320 the high ticket solution. And the only reason the other aspects of the system should exist 519 00:34:56,320 --> 00:35:02,160 is when you have a team that has the infrastructure to build those other assets and those assets 520 00:35:02,160 --> 00:35:08,720 nurture people on their own. You're not involved in that process. Those are there to help people 521 00:35:08,720 --> 00:35:15,120 pre-qualify themselves because with COVID especially, people put face masks on, then 522 00:35:15,120 --> 00:35:20,600 they put earbuds in, then they put sunglasses on and you cannot connect with it. Nobody 523 00:35:20,600 --> 00:35:26,200 calls anymore. Nobody evaluates things the way they used to, but I've had many entrepreneurs 524 00:35:26,200 --> 00:35:32,380 at VideoPower and through my program as well, they come to us and they say, hey, I read 525 00:35:32,380 --> 00:35:37,920 your materials. I saw it. I purchased this thing. I understand the principles. Name your 526 00:35:37,920 --> 00:35:42,360 price. Yeah. How do we, how do we work with you at a high level? Because all that seems 527 00:35:42,360 --> 00:35:46,320 great, but I really want to move fast and I want to move forward now. And so that's 528 00:35:46,320 --> 00:35:51,440 where I would say is there is an opportunity, but that system, most people do a horrible 529 00:35:51,440 --> 00:35:56,080 job of implementing the system of a funnel and it then tells the audience, you don't 530 00:35:56,080 --> 00:35:59,640 really know what you're doing and none of it really connects. And then they come across 531 00:35:59,640 --> 00:36:04,480 you. You've done such a bad job of representing your high end offer. Yeah. You've kind of 532 00:36:04,480 --> 00:36:09,200 destroyed your credibility. Does that make sense? Oh yeah. 100%. It happened to me. I 533 00:36:09,200 --> 00:36:16,720 don't know how many times. I don't know how many times because the free offer or the $10 534 00:36:16,720 --> 00:36:24,800 offer or the $27, you know, that went up to 297, 497, you know, that ascension ladder, 535 00:36:24,800 --> 00:36:32,280 so to speak, attracted people who were not ready for my style coaching, who could not 536 00:36:32,280 --> 00:36:38,040 afford my high ticket offer for years, years. They weren't going to be ready for 537 00:36:38,040 --> 00:36:44,160 that. At video power. When I joined them, we had 70,000 people per month coming to the 538 00:36:44,160 --> 00:36:49,160 website and Jake had to pull the, he had to pull the phone number off because of how many 539 00:36:49,160 --> 00:36:53,200 unqualified there were kids calling and saying, Hey, how do we launch a YouTube channel? Um, 540 00:36:53,200 --> 00:36:56,920 you know, and so we took, so I came in and he said, man, I hate being first on Google 541 00:36:56,920 --> 00:37:00,080 for this. What do we do? And I said, just give me a couple of weeks, shake. Like I needed 542 00:37:00,080 --> 00:37:04,480 to study everything. So I looked at it and studied it. So number one, let's change the 543 00:37:04,480 --> 00:37:10,680 form so that people do not have to put their website link here. If nobody, if somebody 544 00:37:10,680 --> 00:37:16,840 skips that, we know that it's not a good lead and we can just ignore that form to this course 545 00:37:16,840 --> 00:37:22,000 on SEO for YouTube. How much is it? $200. Okay. How many people have bought it over 546 00:37:22,000 --> 00:37:27,400 the last two years? Two people. Okay. Make it a dollar, make it a dollar, put it on that 547 00:37:27,400 --> 00:37:34,160 page and we'll see how many 70,000 people buy that course. They made it $7. I thought 548 00:37:34,160 --> 00:37:38,920 that was stupid. Whatever. We made $1,500 a month like that coming in and we weren't 549 00:37:38,920 --> 00:37:43,080 bringing them for what we had, but we had our other forms in place, much like a doctor's 550 00:37:43,080 --> 00:37:46,960 office. If you get free access to the doctor and you can walk up to the doctor and say, 551 00:37:46,960 --> 00:37:50,840 doctor, please, I need help. Um, I mean, I don't have insurance. That doctor is putting 552 00:37:50,840 --> 00:37:58,060 a very precarious situation because he can't ignore that patient, but he also can't responsibly 553 00:37:58,060 --> 00:38:02,640 fulfill for that patient when he's got other patients who have paid, you know, and he can't 554 00:38:02,640 --> 00:38:08,280 attend to. So having the systems in place to protect us when we have high value to provide 555 00:38:08,280 --> 00:38:15,600 is paramount. Well, and I, I think when I really looked at when I was going to mentor 556 00:38:15,600 --> 00:38:23,480 other coaches or work with other business owners who had offers and why would you start 557 00:38:23,480 --> 00:38:29,280 with the $27 thing when you need to support yourself? And I just said this, you can't, 558 00:38:29,280 --> 00:38:35,400 you can't. We agree. I agree with you 100%. You have to go anti ascension ladder when 559 00:38:35,400 --> 00:38:42,960 you're first starting out. Yes. Unless you have the, um, the tolerance for the sacrifice 560 00:38:42,960 --> 00:38:50,720 that it takes to build the process. Um, but it is much wiser to know first how to create 561 00:38:50,720 --> 00:38:55,840 that irresistible offer for the budget that can help you scale. Um, because without the 562 00:38:55,840 --> 00:39:00,920 profit margin, you're going to have a very hard time building anything. Um, so thank 563 00:39:00,920 --> 00:39:06,600 you for, for discussing that. I got to bring in the power take. Uh, it's our other show. 564 00:39:06,600 --> 00:39:13,080 So what's your, your best leadership experience look like? Oh, my very first boss. Uh, I 565 00:39:13,080 --> 00:39:23,360 was 16 and I was at a dental office where my family went and he asked if I'd be interested 566 00:39:23,360 --> 00:39:29,460 in babysitting his kids and we lived in the same neighborhood and it worked out great. 567 00:39:29,460 --> 00:39:35,440 So I started babysitting his kids and then one day, uh, his assistant was out sick. I 568 00:39:35,440 --> 00:39:44,600 was 16 and he said, I need somebody to seat patients, like take pay P from the waiting 569 00:39:44,600 --> 00:39:50,080 room, seat them in the chair, put the bib on. I don't need you to do anything else. That's 570 00:39:50,080 --> 00:39:56,560 all I need. I can, I can handle everything. And I was scared to death. Um, and I said, 571 00:39:56,560 --> 00:40:01,320 what do I have to do? He said, just go out to the waiting room, open the door, call the 572 00:40:01,320 --> 00:40:05,880 person's name and bring them back and, you know, sit them in the chair and put the bib 573 00:40:05,880 --> 00:40:12,240 on. I was so scared and so nervous. And he said, look, they're way more nervous than 574 00:40:12,240 --> 00:40:19,560 you are. Don't worry about it. Just go ahead and do it. And over the next 12 years that 575 00:40:19,560 --> 00:40:28,600 I worked for him, he was such a great example of not only how to treat people, but how to 576 00:40:28,600 --> 00:40:36,080 talk to people, how to make people feel comfortable, how to build rapport with people. And literally 577 00:40:36,080 --> 00:40:48,240 what I was learning was NLP at its most practical heart centered form from another person who 578 00:40:48,240 --> 00:40:56,200 truly cared about other people. Shout out to Dr. Tim's. I love that. That's a, I have, 579 00:40:56,200 --> 00:41:00,920 I have an article on LinkedIn. I think maybe 50 people have read it over 10 years. Um, 580 00:41:00,920 --> 00:41:06,960 you know, it's, it's the first one I wrote and it's on hiring from the hospitality industry 581 00:41:06,960 --> 00:41:11,480 because of those exact principles, right? You can find it in other industries too, but 582 00:41:11,480 --> 00:41:16,560 that servant heart leadership, you know, and, and he empowered you, he invited you to take 583 00:41:16,560 --> 00:41:21,960 action and force you. And then he trained you on the little steps to take. And he helped 584 00:41:21,960 --> 00:41:26,680 you see, you know, that you were capable of doing this. And I'm sure that that is continued 585 00:41:26,680 --> 00:41:33,440 over the course of our lives. And he let me make mistakes. And he let me, you know, really 586 00:41:33,440 --> 00:41:43,440 find myself as, as a healthcare provider. Um, very first patient that I saw blood, I 587 00:41:43,440 --> 00:41:51,760 passed out like on the floor, passed out. And he said, Oh, it happens to everybody. 588 00:41:51,760 --> 00:41:58,800 Next time you'll be good for now. That's awesome. Yeah. I'll see. He just, he just told you 589 00:41:58,800 --> 00:42:03,080 be good from now. Um, did that work? Was there any other training you had to do to not pass 590 00:42:03,080 --> 00:42:07,880 out? Nope. I was good after that. Oh, that's cool. Yeah. Oh, I know other people who weren't 591 00:42:07,880 --> 00:42:14,160 so fortunate. I studied in the, um, in the medical program in high school. Um, so I was, 592 00:42:14,160 --> 00:42:19,600 I was big into going, I didn't have that problem. Um, all right. So if we were to move into, 593 00:42:19,600 --> 00:42:24,400 this is the last chance you had to talk to visionaries and, and tell them about a powerful 594 00:42:24,400 --> 00:42:28,320 lesson from your experience. What powerful lesson can other visionaries learn from your 595 00:42:28,320 --> 00:42:35,280 experience so far in life? Suzanne? Uh, 100% it's reflection. It's, it's whatever mistakes 596 00:42:35,280 --> 00:42:45,360 or, um, triumphs you've had to actually give yourself the time to reflect on those experiences 597 00:42:45,360 --> 00:42:54,400 and process them. And the, my favorite, I won't say not favorite experience, but lesson 598 00:42:54,400 --> 00:43:03,440 to learn is I was on the phone with my mother when she passed away and I could have easily, 599 00:43:03,440 --> 00:43:10,520 you know, had that experience be the worst experience of my life or upon reflection months, 600 00:43:10,520 --> 00:43:20,280 months after the grief months later reflected on it and how lucky was I that I left work 601 00:43:20,280 --> 00:43:27,520 early that day and made the phone call and got to talk to her before that happened. And 602 00:43:27,520 --> 00:43:36,960 to, to appreciate how the universe supported that happening for me that day, truly an amazing 603 00:43:36,960 --> 00:43:44,040 gift in synchronicity that I leaned into my intuition that day and all of the things that 604 00:43:44,040 --> 00:43:50,260 had to line up for me to be able to have that experience. And I can now tell that story 605 00:43:50,260 --> 00:43:56,760 without crying, without getting upset and actually own it as a really powerful experience. 606 00:43:56,760 --> 00:44:05,600 And that gift is a must for any leader or entrepreneur to be able to do that. I love 607 00:44:05,600 --> 00:44:10,200 that. I'll second that too. That's a, that's a big one. And nobody shared that, that powerful 608 00:44:10,200 --> 00:44:15,880 lesson either on here. That makes me excited and happy. You know, this is in line with 609 00:44:15,880 --> 00:44:23,280 gratitude journals, you know, the, and, and this is part of how to become more self-aware, 610 00:44:23,280 --> 00:44:29,880 you know, and I liked that you shared it. You said to take the time I get to color comment 611 00:44:29,880 --> 00:44:35,760 and kind of double down on my thought. But also to give ourselves permission to do so, 612 00:44:35,760 --> 00:44:41,880 that can be hard, especially with our, our weaknesses or our mistakes, but to give ourselves 613 00:44:41,880 --> 00:44:46,800 permission to forgive ourselves and allow ourselves to look back and say, okay, what, 614 00:44:46,800 --> 00:44:51,880 you know, yeah, maybe somebody else made a mistake involved in this, in this failure. 615 00:44:51,880 --> 00:44:59,160 Yeah. But what did I do? And what can I learn from my mistakes in it or their mistakes? 616 00:44:59,160 --> 00:45:03,080 And how do I recognize future people who all make the same mistake? You know, it could 617 00:45:03,080 --> 00:45:08,040 also be a part of that. The more we can, can look back and think through the available 618 00:45:08,040 --> 00:45:14,480 questions, the, you know, and, and formulate questions regarding our experiences, the more 619 00:45:14,480 --> 00:45:18,960 we can learn the lessons that were meant for us, because those things happened to us. So 620 00:45:18,960 --> 00:45:19,960 thank you. 621 00:45:19,960 --> 00:45:26,120 Yeah. Powerful questions are really one, I think they're the key to coaching, but I think 622 00:45:26,120 --> 00:45:33,120 they're the key to becoming a better version of yourself, a better human, a better wife, 623 00:45:33,120 --> 00:45:40,720 mom, friend. And I strive to do that every day, a little bit better every day, but you 624 00:45:40,720 --> 00:45:45,480 can only do that if you're willing to really look at yourself. 625 00:45:45,480 --> 00:45:49,920 I love that. If you don't mind, we'll take a couple extra minutes because this has been 626 00:45:49,920 --> 00:45:55,360 very deep and rich at the same time, visionaries, those of you who got to hear the way that 627 00:45:55,360 --> 00:46:02,040 Suzanne shared her vision, the title of this was confidence, action and accountability. 628 00:46:02,040 --> 00:46:09,440 And I saw confidence emulated all throughout this. I saw action emulated all throughout 629 00:46:09,440 --> 00:46:14,760 this and her desire to go back and forth to me on the subject. And then we talked a lot 630 00:46:14,760 --> 00:46:20,720 about accountability and making sure that ethics is involved with the strategic partners, 631 00:46:20,720 --> 00:46:25,560 the clients, the prospects that we want to work with. Really this entire episode has 632 00:46:25,560 --> 00:46:31,440 been a living proof of what you do, Suzanne. Is there anything else you'd like to add? 633 00:46:31,440 --> 00:46:41,000 Well you're showing my brand new made over website, which just dropped yesterday it finished. 634 00:46:41,000 --> 00:46:46,880 So very excited. I was like, Ooh, this is exciting. 635 00:46:46,880 --> 00:46:53,880 Awesome. That's great. Awesome. Anything regarding confidence, actions or accountability or your 636 00:46:53,880 --> 00:47:02,320 title as well. You know, you do have a interesting title. I'll pull this off for now. You die 637 00:47:02,320 --> 00:47:05,120 a monologist. I think you die. 638 00:47:05,120 --> 00:47:06,120 You die monologist. 639 00:47:06,120 --> 00:47:16,760 That took a little while. So it comes from the Greek Latin word you die, moan and die 640 00:47:16,760 --> 00:47:27,120 moan. The root of that at its core means good soul. That's the angel on your shoulder who's 641 00:47:27,120 --> 00:47:37,080 saying nothing but wonderful, nice things. And you die. Monia is the pursuit of having 642 00:47:37,080 --> 00:47:44,220 a good soul, being a good human, being a person who's working on themselves to be a better 643 00:47:44,220 --> 00:47:51,520 and better version of themselves. And I looked at this word when I was studying a little 644 00:47:51,520 --> 00:48:00,360 bit of stoic philosophy, Brian Johnson, and really thought, Oh, that that's the ancient 645 00:48:00,360 --> 00:48:08,040 version of positive psychology and start exploring the correlation between the two. And there 646 00:48:08,040 --> 00:48:19,120 was so much richness there that I said, I'm going to put it as part of my job title, part 647 00:48:19,120 --> 00:48:28,720 of Suzanne's title of not only what I do, but who I am. And the person the coach I was 648 00:48:28,720 --> 00:48:35,900 working with at the time on my brand about six, seven years ago said, What is this word? 649 00:48:35,900 --> 00:48:40,600 You don't want to say that. You don't want to do that. Nobody knows what that is. And 650 00:48:40,600 --> 00:48:49,120 I smiled and said, Yes, exactly. Nobody knows what it is. And it's going to spark curiosity 651 00:48:49,120 --> 00:48:58,080 and conversation with the people who are meant to talk to me. Yeah. See, I, I love that because, 652 00:48:58,080 --> 00:49:03,440 you know, I'm a big believer of teach their own. As a coach, the best coaches in the world, 653 00:49:03,440 --> 00:49:07,680 in my opinion, they never tell you what to do. Yeah. Right. They don't tell you what 654 00:49:07,680 --> 00:49:11,920 you should do or what you have to do is they guide you. But at the same time, like had 655 00:49:11,920 --> 00:49:16,240 somebody had I gotten the JK Rowling when she was writing a book on a napkin and said, 656 00:49:16,240 --> 00:49:18,920 Hey, just throw that napkin away. That's not how you write a book. This is how you write 657 00:49:18,920 --> 00:49:24,960 a book. She wouldn't be a billionaire today. And because she was able to go and explore 658 00:49:24,960 --> 00:49:29,080 the publishers and have the presence, the strength, the confidence, the action, the 659 00:49:29,080 --> 00:49:34,000 accountability to work with a publisher. And they had to rewrite that she had to rewrite 660 00:49:34,000 --> 00:49:39,960 chapter one, I think it was 14 times. She had to rewrite it before they published. And 661 00:49:39,960 --> 00:49:46,840 I'm sure she's grateful now that she did. If she wasn't already grateful then. But there's 662 00:49:46,840 --> 00:49:49,960 there's so much we can learn from this lesson. Visionaries, those of you listening in, if 663 00:49:49,960 --> 00:49:53,400 you want to connect with Suzanne, of course you can do so in the comments. The other thing 664 00:49:53,400 --> 00:49:57,760 you can do is go to the landing page and we'll have her resources lifted there. We'll keep 665 00:49:57,760 --> 00:50:02,480 those updated over time. Also, if you have a vision that you'd like to share and in the 666 00:50:02,480 --> 00:50:06,080 top right corner of that screen, you'll see a button that says be our guest. We would 667 00:50:06,080 --> 00:50:11,760 love to host you and hear about your ethical holistic visions and potentially bring you 668 00:50:11,760 --> 00:50:16,160 on the same stage. Thank you all for tuning in and joining us today. Suzanne, any final 669 00:50:16,160 --> 00:50:23,760 thoughts before we wrap up? No, just a thank you for the platform. Thank you for the conversation. 670 00:50:23,760 --> 00:50:30,200 I'm excited and excited to continue the conversation. Absolutely. Vision Pros, you heard it. Feel 671 00:50:30,200 --> 00:50:33,280 free to reach out to her and reach out to me as well. We'll see on the next episode. 672 00:50:33,280 --> 00:50:37,120 Bye bye. Thank you for being here today. I'm really happy that you tuned in to Vision Pros 673 00:50:37,120 --> 00:50:42,240 Live. I'm looking forward to seeing your reactions as these episodes continue to move forward. 674 00:50:42,240 --> 00:50:46,160 This is going to get more and more fun. We'll have more and more engagement as well. We'll 675 00:50:46,160 --> 00:50:50,520 invite people to participate in the show and thank you for giving us your time and attention. 676 00:50:50,520 --> 00:50:53,960 Have an excellent time building out your vision.