1 00:00:00,000 --> 00:00:02,080 about what to do. 2 00:00:02,080 --> 00:00:02,920 Well said. 3 00:00:02,920 --> 00:00:06,200 So when we talked about retired CEOs, 4 00:00:06,200 --> 00:00:09,720 you said you've got a purpose to help them with their media. 5 00:00:09,720 --> 00:00:11,240 What does that look like? 6 00:00:11,240 --> 00:00:13,920 Well, what I want to do is help make them an industry icon. 7 00:00:13,920 --> 00:00:18,520 So by doing that, we will come and meet with them, 8 00:00:18,520 --> 00:00:21,680 start their own podcast, create content around them, 9 00:00:21,680 --> 00:00:25,320 start them with their own Roku TV channel, 10 00:00:25,320 --> 00:00:27,520 and write a book about them. 11 00:00:27,520 --> 00:00:29,760 We will put them on other people's TV shows. 12 00:00:29,760 --> 00:00:31,880 We'll do a documentary about them 13 00:00:31,880 --> 00:00:35,560 to show why they do what they do, to basically make it 14 00:00:35,560 --> 00:00:38,120 so that people will notice who they are. 15 00:00:38,120 --> 00:00:39,240 I love it. 16 00:00:39,240 --> 00:00:40,920 We're on similar track paths, my friend. 17 00:00:40,920 --> 00:00:44,160 That's so awesome. 18 00:00:44,160 --> 00:00:45,840 It's that legacy, right? 19 00:00:45,840 --> 00:00:47,240 Yeah, exactly. 20 00:00:47,240 --> 00:00:49,680 And it's a shame to leave this earth 21 00:00:49,680 --> 00:00:51,760 without sharing it with someone. 22 00:00:51,760 --> 00:00:53,600 Yep. 23 00:00:53,600 --> 00:00:56,560 I've looked for a long time at Jim Rohn. 24 00:00:56,560 --> 00:00:59,000 Darren Hardy is where I started the Success Magazine, 25 00:00:59,000 --> 00:00:59,840 came on my radio. 26 00:00:59,840 --> 00:01:03,360 And I learned about Jim Rohn and John Maxwell and Zig Ziglar 27 00:01:03,360 --> 00:01:04,920 and all these other people. 28 00:01:04,920 --> 00:01:14,040 And it's like I would feel so deprived of opportunity in life. 29 00:01:14,040 --> 00:01:18,160 I did not take the opportunity to leave 30 00:01:18,160 --> 00:01:20,400 behind the types of materials they've 31 00:01:20,400 --> 00:01:21,720 left behind for the world. 32 00:01:21,720 --> 00:01:24,040 I would feel so incomplete. 33 00:01:24,040 --> 00:01:26,680 And I think a lot of CEOs haven't even 34 00:01:26,680 --> 00:01:30,080 realized yet that they have that opportunity to do that. 35 00:01:30,080 --> 00:01:33,880 So that's cool to catch them at the end there. 36 00:01:33,880 --> 00:01:35,080 Yeah, yeah. 37 00:01:35,080 --> 00:01:38,240 So that's what I want to do is I want to make them into it. 38 00:01:38,240 --> 00:01:40,600 And someone told me, they said, oh, you make people famous. 39 00:01:40,600 --> 00:01:44,280 I said, well, fame is not a word a lot of people want to use. 40 00:01:44,280 --> 00:01:47,000 But an industry icon is something 41 00:01:47,000 --> 00:01:48,840 that can wrap their head around. 42 00:01:48,840 --> 00:01:49,320 Right. 43 00:01:49,320 --> 00:01:53,200 And I'm super, I'm really, really grateful too. 44 00:01:53,200 --> 00:01:58,360 On our pre-show, we talked about the civility aspect of being 45 00:01:58,360 --> 00:02:01,040 responsible and ethical with it. 46 00:02:01,040 --> 00:02:02,420 That's why I'm like, oh my gosh, I 47 00:02:02,420 --> 00:02:05,400 got to get this guy's vision on the show. 48 00:02:05,400 --> 00:02:08,480 Dr. Matthews, for the visionaries who are out there, 49 00:02:08,480 --> 00:02:11,040 what are three books or resources 50 00:02:11,040 --> 00:02:13,400 you would recommend to them on their path 51 00:02:13,400 --> 00:02:15,120 to fulfill their visions? 52 00:02:15,120 --> 00:02:16,920 One book I read a long time ago and I 53 00:02:16,920 --> 00:02:18,800 recommend doing it in the audiobook 54 00:02:18,800 --> 00:02:21,920 is The Leader Who Had No Title. 55 00:02:21,920 --> 00:02:24,080 And that's one of my favorite ones 56 00:02:24,080 --> 00:02:27,000 because it talks about whatever your position in life 57 00:02:27,000 --> 00:02:29,720 you can still lead from there. 58 00:02:29,720 --> 00:02:31,600 Robin Sharma. 59 00:02:31,600 --> 00:02:35,360 Another one is Boss Moves by Dr. Myron Gold. 60 00:02:35,360 --> 00:02:40,400 And Myron is a genius in the business world and wealth. 61 00:02:40,400 --> 00:02:42,560 And he teaches a lot of his stuff 62 00:02:42,560 --> 00:02:44,040 based on biblical principles. 63 00:02:44,040 --> 00:02:46,760 And he talks about how you can achieve success 64 00:02:46,760 --> 00:02:49,840 and how you can achieve wealth for yourself 65 00:02:49,840 --> 00:02:52,880 just by following principles that he puts in his book. 66 00:02:52,880 --> 00:02:55,920 And third one is my book, which is Why Didn't You Get It Done? 67 00:02:55,920 --> 00:02:58,960 And it talks about overcoming procrastination 68 00:02:58,960 --> 00:03:02,040 and taking action on things so that you can actually 69 00:03:02,040 --> 00:03:05,280 achieve things in life and stop putting them off. 70 00:03:05,280 --> 00:03:07,160 Those are fantastic. 71 00:03:07,160 --> 00:03:07,640 Thank you. 72 00:03:07,640 --> 00:03:09,360 It's always fun when the resources, too, 73 00:03:09,360 --> 00:03:11,840 are ones that I haven't come across yet because I'm like, 74 00:03:11,840 --> 00:03:16,080 whoa, brand new gold mine. 75 00:03:16,080 --> 00:03:19,520 Visionaries, definitely check out those books. 76 00:03:19,520 --> 00:03:21,640 Dr. Matthews will bring you right back on. 77 00:03:21,640 --> 00:03:23,800 We'll cut to the intro real quick. 78 00:03:23,800 --> 00:03:26,520 And everybody, get ready for a wild vision. 79 00:03:26,520 --> 00:03:28,040 This is going to be awesome today. 80 00:03:28,040 --> 00:03:28,640 All right. 81 00:03:28,640 --> 00:03:31,240 Welcome in to Vision Pros Live. 82 00:03:31,240 --> 00:03:33,320 With Jackson Calame, I'm your show host. 83 00:03:33,320 --> 00:03:36,000 We'll be doing interviews for visionary entrepreneurs 84 00:03:36,000 --> 00:03:37,960 and guest leaders who are building 85 00:03:37,960 --> 00:03:39,320 fantastic visions out there. 86 00:03:39,320 --> 00:03:49,120 Hey, what's up, everybody? 87 00:03:49,120 --> 00:03:51,160 Welcome in to another episode of Vision Pros Live. 88 00:03:51,160 --> 00:03:53,640 I'm your show host, Jackson Calame, founder and CEO 89 00:03:53,640 --> 00:03:55,240 of First Class Business. 90 00:03:55,240 --> 00:03:56,280 I'm so excited. 91 00:03:56,280 --> 00:03:56,960 I really am. 92 00:03:56,960 --> 00:04:02,080 I am passionate with fire coming out of every fiber of my being 93 00:04:02,080 --> 00:04:04,400 right now because we're going to be talking to Dr. Barrett 94 00:04:04,400 --> 00:04:06,320 Matthews about media. 95 00:04:06,320 --> 00:04:08,360 And as I said, this is going to be a wild ride 96 00:04:08,360 --> 00:04:11,920 because we're going to go against the grain for most 97 00:04:11,920 --> 00:04:15,000 of what you see in the media, which means, 98 00:04:15,000 --> 00:04:16,420 even though I call it a wild ride, 99 00:04:16,420 --> 00:04:19,800 we're going to settle down on some principles of harmony, 100 00:04:19,800 --> 00:04:21,680 on some principles of balance. 101 00:04:21,680 --> 00:04:24,160 Comprehension analysis might come up, 102 00:04:24,160 --> 00:04:27,280 but the idea of really getting to the bottom of the truth 103 00:04:27,280 --> 00:04:30,120 or really of what matters to talk about. 104 00:04:30,120 --> 00:04:31,880 So he's an expert on this. 105 00:04:31,880 --> 00:04:33,200 That's why he's a doctor. 106 00:04:33,200 --> 00:04:38,080 And our pre-conversation was just like, whoa, I'm going to be 107 00:04:38,080 --> 00:04:39,840 whether he wants me in his life or not, 108 00:04:39,840 --> 00:04:42,880 I'm going to be knocking on his door for a very long time. 109 00:04:42,880 --> 00:04:44,960 So before we bring Dr. Matthews on, 110 00:04:44,960 --> 00:04:47,440 we're going to talk about these sponsors that are opportunities 111 00:04:47,440 --> 00:04:48,040 that I recommend. 112 00:04:48,040 --> 00:04:48,840 And I'm going to give a shout out 113 00:04:48,840 --> 00:04:51,240 to somebody who's in the comments real quick, too. 114 00:04:51,240 --> 00:04:52,800 Somebody that's not a sponsor, but that 115 00:04:52,800 --> 00:04:53,920 did host me on their show. 116 00:04:53,920 --> 00:04:56,000 And I think he made this comment on accident. 117 00:04:56,000 --> 00:04:59,280 But awesome what millionaires are made. 118 00:04:59,280 --> 00:05:02,160 We were just on his podcast the other day. 119 00:05:02,160 --> 00:05:06,040 He does these interviews about intellectual and spiritual 120 00:05:06,040 --> 00:05:06,800 growth, et cetera. 121 00:05:06,800 --> 00:05:08,400 We were talking about reading habits. 122 00:05:08,400 --> 00:05:12,480 And he did a great job of facilitating with us 123 00:05:12,480 --> 00:05:15,840 reading habits that can help you become a more powerful learner. 124 00:05:15,840 --> 00:05:17,440 And it was a really fun show to be on. 125 00:05:17,440 --> 00:05:19,120 So that's a show worth checking out. 126 00:05:19,120 --> 00:05:22,720 In addition, Sean LeChuga launched The Wellness Shop 365. 127 00:05:22,720 --> 00:05:25,080 And with The Wellness Shop, what really caught me 128 00:05:25,080 --> 00:05:28,960 was this wheel right here, this 365 Harmony of Life Wheel 129 00:05:28,960 --> 00:05:32,280 Assessment, where they're asking us to evaluate, 130 00:05:32,280 --> 00:05:33,320 what's my joy like? 131 00:05:33,320 --> 00:05:35,280 What's my career like? 132 00:05:35,280 --> 00:05:36,780 I'm specifically picking the things 133 00:05:36,780 --> 00:05:38,780 that are not common to hear from a naturopath. 134 00:05:38,780 --> 00:05:42,520 But home environment, am I volunteering? 135 00:05:42,520 --> 00:05:44,320 When we're working with people who 136 00:05:44,320 --> 00:05:47,880 care about our well-being, our well-rounded nature, 137 00:05:47,880 --> 00:05:49,480 good things happen. 138 00:05:49,480 --> 00:05:53,320 So Sean, yes, he does help with physical fitness and diets 139 00:05:53,320 --> 00:05:53,880 and all that. 140 00:05:53,880 --> 00:05:56,760 But the way he runs his family, him and Julian, 141 00:05:56,760 --> 00:06:00,080 the way they show up as individuals who are serving, 142 00:06:00,080 --> 00:06:02,520 I have been blown away by who they are as human beings. 143 00:06:02,520 --> 00:06:03,840 I'm a very good friend of mine. 144 00:06:03,840 --> 00:06:07,360 He actually works with me on first class business now. 145 00:06:07,360 --> 00:06:09,040 And if you have the chance and opportunity 146 00:06:09,040 --> 00:06:11,000 to get to know them and explore what they're up to, 147 00:06:11,000 --> 00:06:12,800 if you're in a position where you want 148 00:06:12,800 --> 00:06:14,680 to optimize your health, then this 149 00:06:14,680 --> 00:06:16,720 is somebody that I would highly recommend interviewing 150 00:06:16,720 --> 00:06:17,880 or talking to. 151 00:06:17,880 --> 00:06:20,760 You can see their vision as well on the episodes. 152 00:06:20,760 --> 00:06:23,000 Moving into the law spot with Melissa Gray, 153 00:06:23,000 --> 00:06:25,120 she's also somebody I hosted on the show. 154 00:06:25,120 --> 00:06:27,720 I was nervous to host her because most lawyers 155 00:06:27,720 --> 00:06:31,960 that I've met can be fairly intimidating and pretentious. 156 00:06:31,960 --> 00:06:33,480 The opposite is true of Melissa. 157 00:06:33,480 --> 00:06:35,120 She's a nurturer by nature. 158 00:06:35,120 --> 00:06:37,560 Yet she also realizes how to be a powerful lawyer. 159 00:06:37,560 --> 00:06:39,400 And the law doesn't have to be complicated. 160 00:06:39,400 --> 00:06:43,520 She helps business owners with their legal matters. 161 00:06:43,520 --> 00:06:46,040 And she came on, did an awesome job on the show as well. 162 00:06:46,040 --> 00:06:48,000 She's become a client of ours too. 163 00:06:48,000 --> 00:06:50,520 And working with her, we're actually 164 00:06:50,520 --> 00:06:52,800 working right now on bringing her in as our, 165 00:06:52,800 --> 00:06:54,680 I call it the C-lo. 166 00:06:54,680 --> 00:06:58,200 I don't need J-lo, I need my C-lo, my chief legal officer. 167 00:06:58,200 --> 00:07:00,040 And what that does is that provides 168 00:07:00,040 --> 00:07:01,720 a new level of stability. 169 00:07:01,720 --> 00:07:03,380 And it puts me in a better position 170 00:07:03,380 --> 00:07:05,320 to be a wise steward of this venture 171 00:07:05,320 --> 00:07:08,600 as I continue to build a strong foundation for what 172 00:07:08,600 --> 00:07:09,760 we're up to. 173 00:07:09,760 --> 00:07:12,360 She's really come into the world to help bridge 174 00:07:12,360 --> 00:07:14,680 the gap between the free services 175 00:07:14,680 --> 00:07:16,560 that a lot of solopreneurs and watcherpreneurs 176 00:07:16,560 --> 00:07:18,640 utilize on legal Zoom or Crocodoc, 177 00:07:18,640 --> 00:07:21,280 things of that nature, and the opposite side of the spectrum 178 00:07:21,280 --> 00:07:23,960 where you've got really high expensive retainers 179 00:07:23,960 --> 00:07:27,880 and the lawyers don't perhaps even take 180 00:07:27,880 --> 00:07:29,000 interest in what you're doing. 181 00:07:29,000 --> 00:07:31,480 Maybe they don't have the time because of how scaled out 182 00:07:31,480 --> 00:07:31,980 they are. 183 00:07:31,980 --> 00:07:34,000 So I love what she's building for the ability 184 00:07:34,000 --> 00:07:39,720 to help entrepreneurs step into preparing themselves 185 00:07:39,720 --> 00:07:42,360 for legal matters that are bound to come up 186 00:07:42,360 --> 00:07:44,400 as you scale your entity. 187 00:07:44,400 --> 00:07:47,640 If you're hiding from that, just know. 188 00:07:47,640 --> 00:07:50,360 You're susceptible, just like anybody, to all sorts 189 00:07:50,360 --> 00:07:53,080 of realities, trademarks, IP, et cetera. 190 00:07:53,080 --> 00:07:54,640 And having somebody who can guide you 191 00:07:54,640 --> 00:07:56,400 through that without breaking the bank 192 00:07:56,400 --> 00:07:58,520 while helping you understand your options, 193 00:07:58,520 --> 00:08:01,520 again, consider interviewing her in your interview 194 00:08:01,520 --> 00:08:04,360 of all the opportunities that you have out there. 195 00:08:04,360 --> 00:08:06,280 Lastly, the water project. 196 00:08:06,280 --> 00:08:10,080 The water project is something I refuse not 197 00:08:10,080 --> 00:08:11,600 to talk about, double negative. 198 00:08:11,600 --> 00:08:13,720 I'm always going to talk about because I 199 00:08:13,720 --> 00:08:16,640 don't have any trouble getting access to clean drinking water. 200 00:08:16,640 --> 00:08:18,200 And I never want to forget there's 201 00:08:18,200 --> 00:08:21,400 millions of people in this world who do not have that luxury. 202 00:08:21,400 --> 00:08:23,440 These children go out of school or parents 203 00:08:23,440 --> 00:08:25,480 go away from their work responsibilities 204 00:08:25,480 --> 00:08:27,520 to go get water for their families. 205 00:08:27,520 --> 00:08:29,600 They're often walking three to five miles 206 00:08:29,600 --> 00:08:30,720 in order to get the water. 207 00:08:30,720 --> 00:08:32,520 And they don't even know if it's safe to drink 208 00:08:32,520 --> 00:08:33,840 for their family. 209 00:08:33,840 --> 00:08:36,200 I can't imagine the impact that would have on my ability 210 00:08:36,200 --> 00:08:37,560 to provide for my family. 211 00:08:37,560 --> 00:08:39,640 And so what's really cool about the water project 212 00:08:39,640 --> 00:08:41,920 is they show you the community that you're 213 00:08:41,920 --> 00:08:43,560 going to be helping and supporting. 214 00:08:43,560 --> 00:08:47,520 And you get the updates to see what it is they're building. 215 00:08:47,520 --> 00:08:49,440 You get to see that project come to fruition. 216 00:08:49,440 --> 00:08:50,800 The generational impact that you're 217 00:08:50,800 --> 00:08:52,480 able to have by contributing to these projects 218 00:08:52,480 --> 00:08:53,680 is absolutely phenomenal. 219 00:08:53,680 --> 00:08:56,180 Now, if you're not in a position to help financially, 220 00:08:56,180 --> 00:08:56,920 that's OK. 221 00:08:56,920 --> 00:08:59,520 If you have the opportunity to rock a mic and talk about it, 222 00:08:59,520 --> 00:09:02,680 if you have the ability to share this project with somebody, 223 00:09:02,680 --> 00:09:05,000 then that would be my request is take just a moment 224 00:09:05,000 --> 00:09:06,480 to share this project with somebody. 225 00:09:06,480 --> 00:09:09,720 Now, if there's another project or purpose that's on your mind 226 00:09:09,720 --> 00:09:12,720 and you want to drop that link in the comments, we welcome it. 227 00:09:12,720 --> 00:09:14,880 There's 8 billion people to help in this world. 228 00:09:14,880 --> 00:09:16,760 That means there's a lot of opportunity for us 229 00:09:16,760 --> 00:09:18,200 to give back and help others. 230 00:09:18,200 --> 00:09:21,560 And I hope you join me in the cause of doing just that, 231 00:09:21,560 --> 00:09:25,200 given that we have the luxury of listening to or providing 232 00:09:25,200 --> 00:09:26,840 a podcast in such form. 233 00:09:26,840 --> 00:09:30,320 So without further ado, Dr. Matthews, 234 00:09:30,320 --> 00:09:32,680 welcome to Vision Pros Live. 235 00:09:32,680 --> 00:09:34,320 Man, Jackson, thanks for having me, man. 236 00:09:34,320 --> 00:09:36,640 I'm excited to be here. 237 00:09:36,640 --> 00:09:37,840 I am too. 238 00:09:37,840 --> 00:09:39,320 I'm excited to have you. 239 00:09:39,320 --> 00:09:41,680 Freedom of the press, freedom of speech, 240 00:09:41,680 --> 00:09:44,080 the ability to know what's going on in the world, media, 241 00:09:44,080 --> 00:09:45,160 all of that. 242 00:09:45,160 --> 00:09:47,400 To me, that's right up there with the water project 243 00:09:47,400 --> 00:09:48,840 in terms of importance and value. 244 00:09:48,840 --> 00:09:50,680 Thank you for the water project. 245 00:09:50,680 --> 00:09:52,320 So that's wonderful. 246 00:09:52,320 --> 00:09:53,280 Yes, sir. 247 00:09:53,280 --> 00:09:53,920 Absolutely. 248 00:09:53,920 --> 00:09:57,680 And thank you for what you're doing for educating people 249 00:09:57,680 --> 00:09:59,960 about media. 250 00:09:59,960 --> 00:10:02,040 I want to ask you a little bit about your background. 251 00:10:02,040 --> 00:10:03,800 There's some accolades we talked about. 252 00:10:03,800 --> 00:10:08,080 For instance, how you became a doctor 253 00:10:08,080 --> 00:10:09,160 and where that came from. 254 00:10:09,160 --> 00:10:11,440 In addition to, there was another title you were given. 255 00:10:11,440 --> 00:10:12,800 I don't remember the exact title. 256 00:10:12,800 --> 00:10:15,240 I don't know if it was King or Prince or something similar. 257 00:10:15,240 --> 00:10:18,520 But walk us through a little bit about your media background 258 00:10:18,520 --> 00:10:23,000 and why you're turning heads. 259 00:10:23,000 --> 00:10:25,200 OK, well, how much time we got? 260 00:10:25,200 --> 00:10:26,480 OK. 261 00:10:26,480 --> 00:10:27,480 I know. 262 00:10:27,480 --> 00:10:28,760 We're going to get the highlights. 263 00:10:28,760 --> 00:10:30,880 Everybody go to LinkedIn and watch the rest of it. 264 00:10:30,880 --> 00:10:32,640 What's going on with this profile? 265 00:10:32,640 --> 00:10:34,800 I thought I wanted to be an architect. 266 00:10:34,800 --> 00:10:36,640 And I majored in architecture. 267 00:10:36,640 --> 00:10:38,760 And it kicked my butt royally. 268 00:10:38,760 --> 00:10:40,960 And I knew I had to get out of there. 269 00:10:40,960 --> 00:10:42,840 I didn't know what to change my major to. 270 00:10:42,840 --> 00:10:44,880 And my sister said, well, you've always 271 00:10:44,880 --> 00:10:46,880 been interested in television and radio. 272 00:10:46,880 --> 00:10:49,000 And honestly, I said, well, isn't everybody? 273 00:10:49,000 --> 00:10:51,920 I honestly didn't think it was a major. 274 00:10:51,920 --> 00:10:53,640 And I changed majors. 275 00:10:53,640 --> 00:10:55,400 And my grades shot up. 276 00:10:55,400 --> 00:10:58,400 I felt like a big weight had been lifted off me. 277 00:10:58,400 --> 00:11:00,520 It was like it was my wheelhouse. 278 00:11:00,520 --> 00:11:01,280 And I knew it. 279 00:11:01,280 --> 00:11:03,360 And I was always involved in something, 280 00:11:03,360 --> 00:11:06,640 whether it be the newspaper, whether it be the TV shows, 281 00:11:06,640 --> 00:11:09,040 the news show we did, radio. 282 00:11:09,040 --> 00:11:11,920 I used to call games on the radio for the football 283 00:11:11,920 --> 00:11:12,760 and basketball team. 284 00:11:12,760 --> 00:11:14,000 It was just fun to me. 285 00:11:14,000 --> 00:11:14,680 I enjoyed it. 286 00:11:14,680 --> 00:11:16,680 And I was fortunate. 287 00:11:16,680 --> 00:11:18,440 I did a lot of internships. 288 00:11:18,440 --> 00:11:20,560 And for those college students listening, 289 00:11:20,560 --> 00:11:22,160 I did not get paid for any of them. 290 00:11:22,160 --> 00:11:23,880 I did a lot of internships. 291 00:11:23,880 --> 00:11:24,840 You're right. 292 00:11:24,840 --> 00:11:28,840 One of them was at WUSATV in Washington, DC. 293 00:11:28,840 --> 00:11:30,240 Some of you may have heard of it. 294 00:11:30,240 --> 00:11:31,720 Very famous news station. 295 00:11:31,720 --> 00:11:35,960 Well, my mentor, he took me under his wing at the time. 296 00:11:35,960 --> 00:11:38,040 Many of you, if you follow sports, you know him. 297 00:11:38,040 --> 00:11:39,920 James Brown, the sportscaster. 298 00:11:39,920 --> 00:11:41,760 He actually took me under his wing. 299 00:11:41,760 --> 00:11:44,320 And he actually, when I got out of college, 300 00:11:44,320 --> 00:11:45,880 he recommended me to get a job there. 301 00:11:45,880 --> 00:11:46,720 So I got a job there. 302 00:11:46,720 --> 00:11:48,960 My first job out of college was assistant director 303 00:11:48,960 --> 00:11:51,360 at the number one news station in Washington, DC. 304 00:11:51,360 --> 00:11:53,760 So it was a big step. 305 00:11:53,760 --> 00:11:54,720 Wow. 306 00:11:54,720 --> 00:11:55,920 Then he was moving up. 307 00:11:55,920 --> 00:11:57,760 And he asked me, hey, would you like to interview 308 00:11:57,760 --> 00:11:59,600 for the network in New York? 309 00:11:59,600 --> 00:12:01,200 And I'm like, yeah. 310 00:12:01,200 --> 00:12:03,200 So I got an interview. 311 00:12:03,200 --> 00:12:04,960 I didn't get the first time I interviewed. 312 00:12:04,960 --> 00:12:06,560 But every second time I got a position, 313 00:12:06,560 --> 00:12:09,000 I was a production assistant and research. 314 00:12:09,000 --> 00:12:11,120 So a lot of times when you see the announcers giving 315 00:12:11,120 --> 00:12:13,920 the sports stats during the game, you got it from us. 316 00:12:13,920 --> 00:12:16,120 So that was us. 317 00:12:16,120 --> 00:12:18,920 So I got to work alongside legends like Brent Musburger 318 00:12:18,920 --> 00:12:20,120 or Irv Cross and those guys. 319 00:12:20,120 --> 00:12:22,560 That was a lot of fun back then. 320 00:12:22,560 --> 00:12:25,440 And I got out of television for a while 321 00:12:25,440 --> 00:12:28,520 because I saw a side of it that I didn't like as well. 322 00:12:28,520 --> 00:12:30,880 And I got out of it and got more into the business sector. 323 00:12:30,880 --> 00:12:33,560 But no matter what I did, media kept calling me back 324 00:12:33,560 --> 00:12:35,440 in some way, shape, or form. 325 00:12:35,440 --> 00:12:39,760 So what happened was I actually decided 326 00:12:39,760 --> 00:12:41,840 to take advantage of some of those things. 327 00:12:41,840 --> 00:12:44,600 I did blog talk radio shows interviewing people. 328 00:12:44,600 --> 00:12:46,280 I wrote a book. 329 00:12:46,280 --> 00:12:48,120 Then I did more shows. 330 00:12:48,120 --> 00:12:49,800 Wrote another book. 331 00:12:49,800 --> 00:12:54,800 And then someone asked me to host the show with them. 332 00:12:54,800 --> 00:12:55,520 I did that. 333 00:12:55,520 --> 00:12:57,880 Next thing you know, I'm the executive producer of the show 334 00:12:57,880 --> 00:12:59,480 and the lead host of the show. 335 00:12:59,480 --> 00:13:00,680 And I said, you know what? 336 00:13:00,680 --> 00:13:04,800 It's time that I start doing some things on my own 337 00:13:04,800 --> 00:13:06,200 and to help other people. 338 00:13:06,200 --> 00:13:09,800 Because by that time, media had evolved a great deal 339 00:13:09,800 --> 00:13:11,520 from the time I had started. 340 00:13:11,520 --> 00:13:14,360 When I started, if you wanted to be on a radio or TV show, 341 00:13:14,360 --> 00:13:16,400 you had to hope someone found you interesting enough 342 00:13:16,400 --> 00:13:18,280 to give you two minutes of time. 343 00:13:18,280 --> 00:13:20,160 Now media is literally, as you know, 344 00:13:20,160 --> 00:13:21,520 Jackson, it's at your fingertips. 345 00:13:21,520 --> 00:13:24,760 You know, you can shoot a film with your iPhone. 346 00:13:24,760 --> 00:13:27,600 So it's totally different now. 347 00:13:27,600 --> 00:13:30,480 But I noticed that a lot of business people still 348 00:13:30,480 --> 00:13:32,280 were not taking advantage of it. 349 00:13:32,280 --> 00:13:34,600 So I started composing to people. 350 00:13:34,600 --> 00:13:37,360 Because I was coaching people on business productivity. 351 00:13:37,360 --> 00:13:40,000 And I was telling some of my clients, start a podcast. 352 00:13:40,000 --> 00:13:43,120 That way your message stays out there while you do other things. 353 00:13:43,120 --> 00:13:44,960 But I realized they weren't doing it. 354 00:13:44,960 --> 00:13:46,720 So I said, you know, I had an epiphany. 355 00:13:46,720 --> 00:13:49,360 I said, my book was called, Why Didn't You Get It Done? 356 00:13:49,360 --> 00:13:52,080 But I realized people don't want to get things done. 357 00:13:52,080 --> 00:13:54,440 People would rather have things done. 358 00:13:54,440 --> 00:13:58,000 So I developed a done for you type of program 359 00:13:58,000 --> 00:13:59,840 where I would do their podcast for them. 360 00:13:59,840 --> 00:14:02,400 All they needed to do was give me the raw content. 361 00:14:02,400 --> 00:14:04,960 Then I realized that they needed more than just podcasts. 362 00:14:04,960 --> 00:14:08,000 They needed other forms of media to really reach 363 00:14:08,000 --> 00:14:08,880 their full audience. 364 00:14:08,880 --> 00:14:12,400 So I started producing more media for them. 365 00:14:12,400 --> 00:14:16,000 And in starting to do that, I was 366 00:14:16,000 --> 00:14:20,200 asked to come to a conference in Detroit back in 2019. 367 00:14:20,200 --> 00:14:22,760 And I met one of the gentlemen who had actually 368 00:14:22,760 --> 00:14:25,360 been a guest on the radio show that we hosted. 369 00:14:25,360 --> 00:14:27,680 And his name was Dr. Pride Rivers. 370 00:14:27,680 --> 00:14:29,360 And I got to meet him for the first time. 371 00:14:29,360 --> 00:14:30,200 We hit it off great. 372 00:14:30,200 --> 00:14:34,280 Well, while I'm at this event, they were giving people awards. 373 00:14:34,280 --> 00:14:36,240 The people knew they were getting awards. 374 00:14:36,240 --> 00:14:38,680 But then they started announcing this leadership award. 375 00:14:38,680 --> 00:14:41,880 It was this Distinguished Leadership Award. 376 00:14:41,880 --> 00:14:45,760 The person they called for it was me. 377 00:14:45,760 --> 00:14:48,480 I was totally surprised because the person next to me 378 00:14:48,480 --> 00:14:49,800 said, you didn't tell me you were getting one. 379 00:14:49,800 --> 00:14:50,880 I said, I didn't know. 380 00:14:50,880 --> 00:14:54,920 And then they gave me another one later. 381 00:14:54,920 --> 00:14:55,760 And I'll be on. 382 00:14:55,760 --> 00:14:58,040 And he told me later, we sat down later, 383 00:14:58,040 --> 00:14:59,840 he told me you need to do a press release. 384 00:14:59,840 --> 00:15:00,880 I put one together. 385 00:15:00,880 --> 00:15:03,680 But Jackson, I'll be honest, I didn't understand the magnitude 386 00:15:03,680 --> 00:15:05,080 of what was happening. 387 00:15:05,080 --> 00:15:06,440 So I didn't really push it. 388 00:15:06,440 --> 00:15:08,200 And I found out like a year later 389 00:15:08,200 --> 00:15:11,960 that that award is given to people all over the world. 390 00:15:11,960 --> 00:15:14,440 The president of the Lions Club has received that award 391 00:15:14,440 --> 00:15:15,200 that I was given. 392 00:15:15,200 --> 00:15:17,480 I just didn't know these things at the time. 393 00:15:17,480 --> 00:15:21,440 Well, later, Dr. Rivers came to the Washington, DC area. 394 00:15:21,440 --> 00:15:24,200 He and I sat down at his hotel. 395 00:15:24,200 --> 00:15:26,680 And he said, I want you to write a book. 396 00:15:26,680 --> 00:15:28,000 And I said, well, I've written books before. 397 00:15:28,000 --> 00:15:28,560 OK. 398 00:15:28,560 --> 00:15:30,440 He said, I want you to write it on execution. 399 00:15:30,440 --> 00:15:31,640 I said, OK, I could do that. 400 00:15:31,640 --> 00:15:33,000 And he said, I want you to tie it 401 00:15:33,000 --> 00:15:34,960 to more of an international field, too, 402 00:15:34,960 --> 00:15:37,000 where people can understand about executing 403 00:15:37,000 --> 00:15:38,720 in business around the world. 404 00:15:38,720 --> 00:15:39,680 I said, OK. 405 00:15:39,680 --> 00:15:41,880 And he said, let me even be an honorary doctorate in it 406 00:15:41,880 --> 00:15:42,520 for you. 407 00:15:42,520 --> 00:15:44,320 And I'm like, OK, that's cool. 408 00:15:44,320 --> 00:15:47,080 And he said, you don't know who you're talking to, do you? 409 00:15:47,080 --> 00:15:49,040 I said, I guess not. 410 00:15:49,040 --> 00:15:51,000 So I wrote the book. 411 00:15:51,000 --> 00:15:52,360 I sent it to him. 412 00:15:52,360 --> 00:15:53,960 And he said he's going to distribute it 413 00:15:53,960 --> 00:15:55,640 to different people. 414 00:15:55,640 --> 00:15:59,720 And I remember when we first dealing with COVID in April 415 00:15:59,720 --> 00:16:02,320 2020, I'm walking around my block getting some air 416 00:16:02,320 --> 00:16:03,560 and my phone dings. 417 00:16:03,560 --> 00:16:07,640 And it's a picture of a diploma, an honorary doctorate degree. 418 00:16:07,640 --> 00:16:08,720 Wow. 419 00:16:08,720 --> 00:16:10,280 That's it over my shoulder over here. 420 00:16:10,280 --> 00:16:11,680 Well, over here on my shoulder. 421 00:16:11,680 --> 00:16:14,760 And I didn't realize until I saw the degree 422 00:16:14,760 --> 00:16:19,640 that he's a chancellor at a university in Africa. 423 00:16:19,640 --> 00:16:22,760 He can do honorary doctorates. 424 00:16:22,760 --> 00:16:25,960 And then right after that, I got a ding on my phone 425 00:16:25,960 --> 00:16:29,240 and said he was naming me a World Civility 426 00:16:29,240 --> 00:16:33,000 Ambassador of an organization that he founded called 427 00:16:33,000 --> 00:16:37,080 I Change Nations, which promotes civility around the world. 428 00:16:37,080 --> 00:16:39,720 And he's literally the voice of civility. 429 00:16:39,720 --> 00:16:43,320 Well, about a year later, he decided, 430 00:16:43,320 --> 00:16:45,720 well, he said he wants me to do a podcast. 431 00:16:45,720 --> 00:16:47,480 And he wants me to do a podcast on civility. 432 00:16:47,480 --> 00:16:49,160 Well, he won't give me a guest today. 433 00:16:49,160 --> 00:16:51,120 I'm like, great, you're going to give me a guest. 434 00:16:51,120 --> 00:16:51,840 That's easy. 435 00:16:51,840 --> 00:16:54,040 So we just have a planning call one day. 436 00:16:54,040 --> 00:16:57,120 And he says, Dr. Matthews, I have some good news for you. 437 00:16:57,120 --> 00:16:57,880 I said, OK, great. 438 00:16:57,880 --> 00:16:59,160 And he put me on hold for a second. 439 00:16:59,160 --> 00:17:00,280 He comes back and said, yeah, I got 440 00:17:00,280 --> 00:17:01,480 some really exciting news. 441 00:17:01,480 --> 00:17:03,200 I said, you went from good to exciting. 442 00:17:03,200 --> 00:17:05,720 I'm intrigued now. 443 00:17:05,720 --> 00:17:07,600 What he said was he found out that he 444 00:17:07,600 --> 00:17:11,120 was going to be named a king in a region of Ghana. 445 00:17:11,120 --> 00:17:13,720 And I'm like, wow, I'm going to know a king? 446 00:17:13,720 --> 00:17:15,600 And he said, but that's not all. 447 00:17:15,600 --> 00:17:16,680 And I said, what? 448 00:17:16,680 --> 00:17:21,120 He said, I want you to be one of my royal advisors. 449 00:17:21,120 --> 00:17:24,280 And I have to say, Jackson, I was just blown away. 450 00:17:24,280 --> 00:17:26,000 I was really deep. 451 00:17:26,000 --> 00:17:28,880 And it took me a while before I could even 452 00:17:28,880 --> 00:17:32,600 accept it and step into the fact that I am royalty. 453 00:17:32,600 --> 00:17:35,000 I am actually representing a king. 454 00:17:35,000 --> 00:17:38,160 And it was something that I never dreamt. 455 00:17:38,160 --> 00:17:39,640 I dreamt that I would do great things, 456 00:17:39,640 --> 00:17:42,160 but never dreamt that I would be a king. 457 00:17:42,160 --> 00:17:46,920 And he makes his life about honoring other people. 458 00:17:46,920 --> 00:17:49,840 And it then comes back to him. 459 00:17:49,840 --> 00:17:52,320 The man has been knighted and Guatemala, 460 00:17:52,320 --> 00:17:55,040 because all of the work he does in civility. 461 00:17:55,040 --> 00:17:57,760 So recently, he just nominated me, and I was approved. 462 00:17:57,760 --> 00:18:00,400 I just received the United States Presidential Lifetime 463 00:18:00,400 --> 00:18:01,160 Achievement Award. 464 00:18:01,160 --> 00:18:03,600 So the man is phenomenal. 465 00:18:03,600 --> 00:18:07,040 He's put me in a position to where I can do something. 466 00:18:07,040 --> 00:18:10,120 The thing is that prior to all these things happening, 467 00:18:10,120 --> 00:18:12,680 I said a prayer, and I asked God to put me 468 00:18:12,680 --> 00:18:15,720 in a position to make an impact in the world. 469 00:18:15,720 --> 00:18:18,080 And then this is how it worked. 470 00:18:18,080 --> 00:18:20,040 That's how it came to me. 471 00:18:20,040 --> 00:18:21,080 I love that. 472 00:18:21,080 --> 00:18:23,560 I absolutely love that. 473 00:18:23,560 --> 00:18:28,240 Those who are listening, these accolades, 474 00:18:28,240 --> 00:18:31,480 they represent a depth that exists there. 475 00:18:31,480 --> 00:18:34,040 And again, we're going to dive in as close to, 476 00:18:34,040 --> 00:18:37,160 as profound as possible, to Dr. Matthew's vision 477 00:18:37,160 --> 00:18:40,480 for civility and media and how that works. 478 00:18:40,480 --> 00:18:44,920 There's a quote that I saw on your LinkedIn, where you said, 479 00:18:44,920 --> 00:18:49,560 world civility starts with how you communicate with others. 480 00:18:49,560 --> 00:18:50,800 I love that. 481 00:18:50,800 --> 00:18:53,080 It's very important. 482 00:18:53,080 --> 00:18:54,240 You can see that. 483 00:18:54,240 --> 00:18:57,840 You can see how much tension and fighting exists in the world 484 00:18:57,840 --> 00:18:59,920 because of how uncivil we tend to be, 485 00:18:59,920 --> 00:19:04,520 whether it's yelling at Siri for not telling it's the right time 486 00:19:04,520 --> 00:19:09,240 or whether it's being mad in traffic at the person who cut 487 00:19:09,240 --> 00:19:12,800 us off or arguing with people about politics. 488 00:19:12,800 --> 00:19:16,320 There's a lot of civil unrest that 489 00:19:16,320 --> 00:19:18,360 is happening due to this communication challenge. 490 00:19:18,360 --> 00:19:22,560 Now, you also said on there, drive your competitors crazy 491 00:19:22,560 --> 00:19:26,440 by using media to make it so your ideal clients will 492 00:19:26,440 --> 00:19:28,200 find you and pay you. 493 00:19:28,200 --> 00:19:31,240 I thought that was a really interesting quote as well. 494 00:19:31,240 --> 00:19:33,240 So we'll try to dive into both. 495 00:19:33,240 --> 00:19:36,080 I'm going to go put us back on track, though, for a minute. 496 00:19:36,080 --> 00:19:38,840 And the question that I have for you 497 00:19:38,840 --> 00:19:43,960 is, what's your vision for the people that you serve? 498 00:19:43,960 --> 00:19:46,280 My vision for the people I serve is 499 00:19:46,280 --> 00:19:50,120 to turn them into icons in their industry. 500 00:19:50,120 --> 00:19:53,480 And by that, I mean making people notice them 501 00:19:53,480 --> 00:19:55,480 for what they do and what they offer, 502 00:19:55,480 --> 00:19:58,360 what they bring to the table, how they serve your community, 503 00:19:58,360 --> 00:19:59,880 how they serve humanity. 504 00:19:59,880 --> 00:20:03,280 Some people do a lot of work, but there 505 00:20:03,280 --> 00:20:05,000 are so many more people they can reach 506 00:20:05,000 --> 00:20:08,640 if they tap into the full power of using media to do so. 507 00:20:08,640 --> 00:20:12,080 There are so many entities in media 508 00:20:12,080 --> 00:20:13,800 that people don't tap into. 509 00:20:13,800 --> 00:20:17,440 I always say one of the biggest paradigms 510 00:20:17,440 --> 00:20:18,960 that we've been taught that is wrong 511 00:20:18,960 --> 00:20:21,760 is to focus on one thing in media 512 00:20:21,760 --> 00:20:23,280 and then drill down on that. 513 00:20:23,280 --> 00:20:25,760 And I said, that's really presumptive, 514 00:20:25,760 --> 00:20:29,360 because if you only focus on your podcast, let's say, 515 00:20:29,360 --> 00:20:31,880 that's saying that everybody that you can serve 516 00:20:31,880 --> 00:20:33,160 listens to podcasts. 517 00:20:33,160 --> 00:20:34,920 And we know that's not true. 518 00:20:34,920 --> 00:20:37,400 So that's why I want to get people 519 00:20:37,400 --> 00:20:40,080 to focus on having a presence, not dominate, 520 00:20:40,080 --> 00:20:43,200 but just have a presence on other forms of media. 521 00:20:43,200 --> 00:20:45,200 So I want to get the people I serve 522 00:20:45,200 --> 00:20:46,880 to do that, to have a presence there so 523 00:20:46,880 --> 00:20:48,960 that nobody can miss you. 524 00:20:48,960 --> 00:20:51,120 See, I love that, because it's like a lion. 525 00:20:51,120 --> 00:20:52,880 A lion doesn't need to dominate. 526 00:20:52,880 --> 00:20:53,680 It just is. 527 00:20:53,680 --> 00:20:54,920 It just is. 528 00:20:54,920 --> 00:20:58,280 You know, that's the difference in force and strength. 529 00:20:58,280 --> 00:21:01,960 When you have strength, you don't got to force it. 530 00:21:01,960 --> 00:21:03,080 So I do love that. 531 00:21:03,080 --> 00:21:05,920 And I'll give an example in Jake Larson. 532 00:21:05,920 --> 00:21:08,440 Most people who hear this have no idea what that name is. 533 00:21:08,440 --> 00:21:10,880 But when I say Jake Larson was handpicked 534 00:21:10,880 --> 00:21:14,080 by the founder of YouTube to represent YouTube ads 535 00:21:14,080 --> 00:21:17,200 before the platform launched, then put on stage 536 00:21:17,200 --> 00:21:20,800 by Ryan Dice of Digital Marketer and called the YouTube Ad 537 00:21:20,800 --> 00:21:24,480 Expert of the World, nobody needs to really know 538 00:21:24,480 --> 00:21:25,440 very much more. 539 00:21:25,440 --> 00:21:26,240 Exactly. 540 00:21:26,240 --> 00:21:27,360 Right? 541 00:21:27,360 --> 00:21:31,720 There's a way that when we can become an icon, 542 00:21:31,720 --> 00:21:35,160 when we can learn the elements of that, 543 00:21:35,160 --> 00:21:40,440 to, again, lift up the foundation that we've laid, 544 00:21:40,440 --> 00:21:43,240 not fake, and pretend to be cool, 545 00:21:43,240 --> 00:21:45,600 because I printed out my own degree 546 00:21:45,600 --> 00:21:46,720 and put it on my wall, right? 547 00:21:46,720 --> 00:21:48,120 That's different. 548 00:21:48,120 --> 00:21:53,360 You know, there's layers to this influence stuff that matter. 549 00:21:53,360 --> 00:21:55,240 But we are going to focus on Civility Minute. 550 00:21:55,240 --> 00:21:58,120 I want to know for you, what's your vision for you? 551 00:21:58,120 --> 00:22:00,000 What do you see for yourself on the horizon? 552 00:22:00,000 --> 00:22:01,200 Oh, boy. 553 00:22:01,200 --> 00:22:03,200 You don't know what that does. 554 00:22:03,200 --> 00:22:04,960 OK. 555 00:22:04,960 --> 00:22:09,880 For me, I really want to make a huge impact. 556 00:22:09,880 --> 00:22:10,960 And I know this. 557 00:22:10,960 --> 00:22:13,600 It may sound weird, but I know you get it. 558 00:22:13,600 --> 00:22:16,960 I want to make an impact to where it's not about me. 559 00:22:16,960 --> 00:22:20,080 I want to make an impact to where I make a difference 560 00:22:20,080 --> 00:22:22,640 in this world and other people can benefit. 561 00:22:22,640 --> 00:22:24,560 And I mean the world. 562 00:22:24,560 --> 00:22:27,080 Now, I live in the US, but it's not about the US. 563 00:22:27,080 --> 00:22:28,680 It's about the world. 564 00:22:28,680 --> 00:22:32,880 There are so many people out there who just need a message, 565 00:22:32,880 --> 00:22:35,480 who just need to be touched, who just need someone 566 00:22:35,480 --> 00:22:37,920 to just say some kind words, or someone 567 00:22:37,920 --> 00:22:39,520 to just give an opportunity. 568 00:22:39,520 --> 00:22:43,240 And I want to be a person that can do that. 569 00:22:43,240 --> 00:22:45,240 And like I said, it's not about me. 570 00:22:45,240 --> 00:22:47,000 I don't need accolades. 571 00:22:47,000 --> 00:22:48,400 I just told you, I got enough. 572 00:22:48,400 --> 00:22:49,400 I'm good. 573 00:22:49,400 --> 00:22:50,920 I don't need accolades. 574 00:22:50,920 --> 00:22:52,520 I don't need recognition. 575 00:22:52,520 --> 00:22:54,880 I never really even seek recognition. 576 00:22:54,880 --> 00:22:57,280 What I want is to see other people do 577 00:22:57,280 --> 00:23:00,240 what they're supposed to do and put in positions of strength 578 00:23:00,240 --> 00:23:03,160 where they can make a difference for other people 579 00:23:03,160 --> 00:23:05,160 so we can pay it forward. 580 00:23:05,160 --> 00:23:06,560 That's amazing. 581 00:23:06,560 --> 00:23:09,480 We're going to dive right into the next subject, because I 582 00:23:09,480 --> 00:23:14,280 think it alludes to the opposite approach of leadership. 583 00:23:14,280 --> 00:23:17,400 You've been around leaders for a couple of decades. 584 00:23:17,400 --> 00:23:19,200 What's the worst leadership experience 585 00:23:19,200 --> 00:23:22,240 that you've ever had or experienced? 586 00:23:22,240 --> 00:23:24,160 Worst leadership? 587 00:23:24,160 --> 00:23:26,920 I don't know how far back we can go, 588 00:23:26,920 --> 00:23:29,440 probably when I was a kid playing football, 589 00:23:29,440 --> 00:23:31,720 the coaches were horrible. 590 00:23:31,720 --> 00:23:34,480 They were leading a bunch of children. 591 00:23:34,480 --> 00:23:37,240 And it had an impact, because I still remember it. 592 00:23:37,240 --> 00:23:39,160 They were leading a bunch of children. 593 00:23:39,160 --> 00:23:41,200 And we didn't have the best record, 594 00:23:41,200 --> 00:23:43,720 because they were not the best coaches and they didn't care. 595 00:23:43,720 --> 00:23:48,560 But when we had our banquet, they didn't even show up. 596 00:23:48,560 --> 00:23:49,800 They didn't even show up. 597 00:23:49,800 --> 00:23:53,160 And I remember when I coached kids myself, 598 00:23:53,160 --> 00:23:55,920 I tell people, I always want to make sure I show up for them, 599 00:23:55,920 --> 00:23:58,120 because that had an impact on me. 600 00:23:58,120 --> 00:24:00,600 And it was one of those things that I always wanted to just 601 00:24:00,600 --> 00:24:04,320 make sure I show up for people, because I saw people not show up 602 00:24:04,320 --> 00:24:07,080 and the impact it had on other people. 603 00:24:07,080 --> 00:24:09,280 That is heartbreaking. 604 00:24:09,280 --> 00:24:12,440 And to me, no longer for you. 605 00:24:12,440 --> 00:24:15,920 We get the silver lining of the blessing from realizing, OK, 606 00:24:15,920 --> 00:24:17,000 I can make that impact. 607 00:24:17,000 --> 00:24:20,600 On the flip side, it's still heartbreaking for me 608 00:24:20,600 --> 00:24:23,120 or those coaches who probably never learned. 609 00:24:23,120 --> 00:24:25,680 Yeah, it's true. 610 00:24:25,680 --> 00:24:27,600 Still, the misery that's associated 611 00:24:27,600 --> 00:24:34,040 with making decisions like that, it's unbearable sometimes. 612 00:24:34,040 --> 00:24:35,280 Let's look at the flip side. 613 00:24:35,280 --> 00:24:36,920 What's the best leadership experience 614 00:24:36,920 --> 00:24:38,600 you've ever had? 615 00:24:38,600 --> 00:24:43,160 Actually, one of working with this gentleman right now, 616 00:24:43,160 --> 00:24:45,480 I told you about who is the king. 617 00:24:45,480 --> 00:24:51,800 He is an incredible leader because he leads 618 00:24:51,800 --> 00:24:54,320 because he honors other people. 619 00:24:54,320 --> 00:24:59,000 And I think that's an amazing way of leadership. 620 00:24:59,000 --> 00:25:02,400 If you follow him, you'll see he's getting recognized almost 621 00:25:02,400 --> 00:25:03,160 weekly. 622 00:25:03,160 --> 00:25:04,880 The man is speaking at the UN. 623 00:25:04,880 --> 00:25:06,560 He's going all over the world, meeting 624 00:25:06,560 --> 00:25:10,120 with different people, and he never seeks it. 625 00:25:10,120 --> 00:25:13,200 He always spends his time honoring other people. 626 00:25:13,200 --> 00:25:16,600 And I said, that is an incredible form of leadership. 627 00:25:16,600 --> 00:25:20,440 But making sure that you're putting the light on someone 628 00:25:20,440 --> 00:25:23,720 else to make sure that people can see the greatness in them. 629 00:25:23,720 --> 00:25:26,400 And then all of a sudden, it keeps coming back to him 630 00:25:26,400 --> 00:25:27,000 as well. 631 00:25:27,000 --> 00:25:29,480 So I think that's probably the best form of leadership 632 00:25:29,480 --> 00:25:30,880 I've seen. 633 00:25:30,880 --> 00:25:31,840 I love that. 634 00:25:31,840 --> 00:25:33,880 Remind me of Dr. Rivers' first name? 635 00:25:33,880 --> 00:25:34,800 Clyde. 636 00:25:34,800 --> 00:25:35,760 That's what I thought. 637 00:25:35,760 --> 00:25:36,760 He's got the Google in me. 638 00:25:36,760 --> 00:25:39,480 He does call him the Kingdom Congressional International 639 00:25:39,480 --> 00:25:41,920 Alliance Dr. Clyde Rivers. 640 00:25:41,920 --> 00:25:43,280 So that's awesome. 641 00:25:43,280 --> 00:25:46,680 It's always helpful to have more distant mentors. 642 00:25:46,680 --> 00:25:48,440 I don't remember who said that recently, 643 00:25:48,440 --> 00:25:49,680 but somebody talked about it. 644 00:25:49,680 --> 00:25:50,680 It was Scott Aaron. 645 00:25:50,680 --> 00:25:53,320 He's got a show as well, a great podcast. 646 00:25:53,320 --> 00:25:57,000 He talked about having distant mentors who you don't know. 647 00:25:57,000 --> 00:25:59,560 You don't necessarily even need to be in their circles. 648 00:25:59,560 --> 00:26:01,880 You happen to be in his circle, which is great. 649 00:26:01,880 --> 00:26:03,040 But I'm not. 650 00:26:03,040 --> 00:26:04,420 And those who are listening are. 651 00:26:04,420 --> 00:26:06,920 We can go look and see what he's up to. 652 00:26:06,920 --> 00:26:10,960 We can supplement our news consumption, our media 653 00:26:10,960 --> 00:26:14,760 consumption, by consuming what's Dr. Rivers up to 654 00:26:14,760 --> 00:26:18,040 and how does this relate to how I can show up in my life. 655 00:26:18,040 --> 00:26:21,160 And it's a great story, Jackson, because he 656 00:26:21,160 --> 00:26:23,240 was one of those kids when he was younger. 657 00:26:23,240 --> 00:26:24,600 He grew up in California. 658 00:26:24,600 --> 00:26:26,600 And he had a speech impediment, was 659 00:26:26,600 --> 00:26:28,480 told he wasn't going to be much in life. 660 00:26:28,480 --> 00:26:31,120 He said, I wrote the short bus to school 661 00:26:31,120 --> 00:26:33,600 because they thought I was less than others. 662 00:26:33,600 --> 00:26:35,480 Ended up he discovered basketball, 663 00:26:35,480 --> 00:26:37,040 became a basketball star, ended up 664 00:26:37,040 --> 00:26:38,880 getting a scholarship to Utah. 665 00:26:38,880 --> 00:26:41,080 And that's where he found God. 666 00:26:41,080 --> 00:26:42,880 And he became a minister. 667 00:26:42,880 --> 00:26:45,560 And then he just spent the rest of his life serving other people. 668 00:26:45,560 --> 00:26:49,000 And now he's a king. 669 00:26:49,000 --> 00:26:52,120 That's so cool. 670 00:26:52,120 --> 00:26:52,720 It is. 671 00:26:52,720 --> 00:26:53,560 It's amazing. 672 00:26:53,560 --> 00:26:58,120 All right, so let's put you on the hot seat. 673 00:26:58,120 --> 00:27:02,040 Barrett, if this was the last chance you had ever 674 00:27:02,040 --> 00:27:05,720 to share a powerful lesson, what can other visionaries learn 675 00:27:05,720 --> 00:27:09,480 from your experience? 676 00:27:09,480 --> 00:27:14,520 Learning from my experience, I would say that don't focus 677 00:27:14,520 --> 00:27:17,400 always on your, and I know this is 678 00:27:17,400 --> 00:27:18,760 going to go against a lot of people, 679 00:27:18,760 --> 00:27:20,200 because I used to say this myself, 680 00:27:20,200 --> 00:27:23,080 I used to tell people to go for your passion. 681 00:27:23,080 --> 00:27:24,920 Whenever you're passionate about, 682 00:27:24,920 --> 00:27:27,120 that's what you should focus on. 683 00:27:27,120 --> 00:27:28,160 But I changed that. 684 00:27:28,160 --> 00:27:31,920 Because if we're talking about visionaries in business, 685 00:27:31,920 --> 00:27:35,720 you better focus on what's going to serve you best, what's 686 00:27:35,720 --> 00:27:38,720 actually going to make your business grow. 687 00:27:38,720 --> 00:27:43,360 Because I could be passionate about baking brownies. 688 00:27:43,360 --> 00:27:46,480 But if I'm not going to make money with it, 689 00:27:46,480 --> 00:27:48,520 then I can't always work my passion. 690 00:27:48,520 --> 00:27:50,560 That doesn't mean give up on your passion. 691 00:27:50,560 --> 00:27:53,320 I'm saying whatever you're going to do in life, 692 00:27:53,320 --> 00:27:55,320 make sure it's something that you can profit from, 693 00:27:55,320 --> 00:27:57,760 that you can help others with, that you can profit from. 694 00:27:57,760 --> 00:27:59,640 I've always loved media. 695 00:27:59,640 --> 00:28:03,240 So I get to work in my passion and turn it into a business. 696 00:28:03,240 --> 00:28:05,600 Everybody can't do that. 697 00:28:05,600 --> 00:28:08,680 If you can find something that you do well, 698 00:28:08,680 --> 00:28:10,640 that's what people are going to pay you for. 699 00:28:10,640 --> 00:28:12,720 They're going to pay you for what you do well. 700 00:28:12,720 --> 00:28:15,080 You can still take other time or take the resources 701 00:28:15,080 --> 00:28:18,040 you get from that and work your passion as well. 702 00:28:18,040 --> 00:28:20,320 Like I said, don't give up on your passion, 703 00:28:20,320 --> 00:28:22,560 but focus on the thing that's going to put you 704 00:28:22,560 --> 00:28:24,760 in position to do more things. 705 00:28:24,760 --> 00:28:26,840 That's the lesson I say. 706 00:28:26,840 --> 00:28:27,520 I love that. 707 00:28:27,520 --> 00:28:28,760 I'll sum that up this way. 708 00:28:28,760 --> 00:28:31,720 Dr. Matthews, you recommend that we combine our passion 709 00:28:31,720 --> 00:28:33,960 with our ability to serve others best. 710 00:28:33,960 --> 00:28:35,440 Yeah. 711 00:28:35,440 --> 00:28:37,040 There's extreme power in that. 712 00:28:37,040 --> 00:28:42,120 I'm very much a big believer in being able to do that as well. 713 00:28:42,120 --> 00:28:46,600 And the peace that comes, the happiness 714 00:28:46,600 --> 00:28:50,240 that gets to come from being able to do those two things 715 00:28:50,240 --> 00:28:52,560 is phenomenal to be able to tap into Visionaries. 716 00:28:52,560 --> 00:28:54,840 So if you're listening to this, you're probably 717 00:28:54,840 --> 00:28:57,040 already on that journey too. 718 00:28:57,040 --> 00:29:00,320 And this is validation for that path, confirmation 719 00:29:00,320 --> 00:29:03,840 that you've got a bright future ahead doing so. 720 00:29:03,840 --> 00:29:06,200 So with the remainder of our time, 721 00:29:06,200 --> 00:29:08,040 we're going to talk about bringing civility 722 00:29:08,040 --> 00:29:09,440 into the media. 723 00:29:09,440 --> 00:29:12,320 I've described my soapbox version of what 724 00:29:12,320 --> 00:29:13,200 I feel about that. 725 00:29:13,200 --> 00:29:15,240 I would love to know from you, what does that mean to you, 726 00:29:15,240 --> 00:29:16,640 to bring civility into the media? 727 00:29:16,640 --> 00:29:17,520 What's going on? 728 00:29:17,520 --> 00:29:18,640 What can we be aware of? 729 00:29:21,320 --> 00:29:23,600 Trust me, everybody, you can see I'm an old man. 730 00:29:23,600 --> 00:29:24,960 I'm not a kid anymore. 731 00:29:24,960 --> 00:29:27,320 So I've been around media for some time. 732 00:29:27,320 --> 00:29:30,400 And when I started in media, there 733 00:29:30,400 --> 00:29:32,560 was something in the United States, at least, 734 00:29:32,560 --> 00:29:34,080 called journalism. 735 00:29:34,080 --> 00:29:37,040 And journalism doesn't exist anymore in the US. 736 00:29:37,040 --> 00:29:40,200 It's more about sensationalism. 737 00:29:40,200 --> 00:29:45,200 And people are more anxious to get a story out 738 00:29:45,200 --> 00:29:48,440 than they are about proving that the story is correct. 739 00:29:48,440 --> 00:29:51,240 And they're more anxious about seeing 740 00:29:51,240 --> 00:29:53,920 whose lives they can put in the crosshairs 741 00:29:53,920 --> 00:29:57,640 than to think about, let's be compassionate about who 742 00:29:57,640 --> 00:29:59,240 this will affect. 743 00:29:59,240 --> 00:30:04,320 And what I want to do is change that and bring about civility. 744 00:30:04,320 --> 00:30:08,160 Civility means bring back journalism, first of all, 745 00:30:08,160 --> 00:30:11,000 to where there can be two sides to a story. 746 00:30:11,000 --> 00:30:13,280 There can be three sides to a story. 747 00:30:13,280 --> 00:30:17,120 But everyone deserves respect. 748 00:30:17,120 --> 00:30:20,640 It doesn't mean that because Jackson and I have 749 00:30:20,640 --> 00:30:22,960 two different viewpoints, two different perspectives, 750 00:30:22,960 --> 00:30:25,040 that one of us is right or wrong. 751 00:30:25,040 --> 00:30:27,560 It just means that there are different perspectives. 752 00:30:27,560 --> 00:30:29,280 And that's what journalism is about. 753 00:30:29,280 --> 00:30:32,120 It's about showing both perspectives. 754 00:30:32,120 --> 00:30:33,680 Like I said, it can be three sides. 755 00:30:33,680 --> 00:30:35,360 But then there is another side that just 756 00:30:35,360 --> 00:30:37,600 goes over all the facts. 757 00:30:37,600 --> 00:30:39,520 And it doesn't say one's right, one's wrong. 758 00:30:39,520 --> 00:30:43,760 But it can show you how each of us can see those perspectives. 759 00:30:43,760 --> 00:30:45,560 And that's what I want to bring back. 760 00:30:45,560 --> 00:30:47,800 Also, I want to bring back the fact 761 00:30:47,800 --> 00:30:51,360 that just because Jackson and I have different viewpoints 762 00:30:51,360 --> 00:30:54,280 doesn't mean we have to disagree with how 763 00:30:54,280 --> 00:30:55,760 each other lives their life. 764 00:30:55,760 --> 00:30:58,280 It doesn't mean that we have to trash one another. 765 00:30:58,280 --> 00:31:00,240 It doesn't mean we have to say negative things 766 00:31:00,240 --> 00:31:01,240 about one another. 767 00:31:01,240 --> 00:31:02,960 And it definitely doesn't mean that we 768 00:31:02,960 --> 00:31:06,120 have to use the media to do so. 769 00:31:06,120 --> 00:31:09,240 This is something that happens all the time. 770 00:31:09,240 --> 00:31:10,440 And it needs to stop. 771 00:31:10,440 --> 00:31:15,120 We really need to stop using the media to spread negativity. 772 00:31:15,120 --> 00:31:19,600 We need to stop using the media to push our agenda that 773 00:31:19,600 --> 00:31:21,120 hurts other people. 774 00:31:21,120 --> 00:31:24,600 We need to stop using the media to spread propaganda 775 00:31:24,600 --> 00:31:27,800 so we can control how people think about things. 776 00:31:27,800 --> 00:31:30,160 We need to let people decide how they 777 00:31:30,160 --> 00:31:32,080 want to think on their own as long 778 00:31:32,080 --> 00:31:33,800 as they are provided with the opportunity 779 00:31:33,800 --> 00:31:36,680 to get all of the data and all the facts that go 780 00:31:36,680 --> 00:31:38,480 into making those decisions. 781 00:31:38,480 --> 00:31:40,960 So what I want to do is have everyone 782 00:31:40,960 --> 00:31:46,680 be civil in that mindset and think about how can I spread 783 00:31:46,680 --> 00:31:47,520 news and media? 784 00:31:47,520 --> 00:31:48,840 How can I spread my message? 785 00:31:48,840 --> 00:31:52,880 How can I share information without hurting someone, 786 00:31:52,880 --> 00:31:55,680 without hindering someone's thought process, 787 00:31:55,680 --> 00:31:59,760 and giving everyone a fair shake at just being civil towards one 788 00:31:59,760 --> 00:32:01,640 another themselves? 789 00:32:01,640 --> 00:32:02,840 I love that. 790 00:32:02,840 --> 00:32:05,600 We're going to dive into a few of those principles of how 791 00:32:05,600 --> 00:32:07,760 we can go about that. 792 00:32:07,760 --> 00:32:10,000 There's a story I want to point out. 793 00:32:10,000 --> 00:32:12,160 And I know you've seen this many times in your life, 794 00:32:12,160 --> 00:32:13,520 this example. 795 00:32:13,520 --> 00:32:19,720 Before we do, remind me to come back to using tactics 796 00:32:19,720 --> 00:32:24,920 versus principles, two of them being one of the tactics that's 797 00:32:24,920 --> 00:32:28,360 taught in marketing is to stand against, stand 798 00:32:28,360 --> 00:32:29,800 against something. 799 00:32:29,800 --> 00:32:34,000 And I see a lot of people standing against someone 800 00:32:34,000 --> 00:32:35,520 as their tactic. 801 00:32:35,520 --> 00:32:41,320 And there's a big misdirection on that that doesn't actually 802 00:32:41,320 --> 00:32:42,760 help you with long-term growth. 803 00:32:42,760 --> 00:32:44,720 But before we go into that, I'm going 804 00:32:44,720 --> 00:32:50,120 to pull up an image about the elephant and the blind man. 805 00:32:50,120 --> 00:32:53,480 This particular story is about blind men touching 806 00:32:53,480 --> 00:32:55,080 different parts of an elephant. 807 00:32:55,080 --> 00:32:57,480 And you can see they say, it's a fan. 808 00:32:57,480 --> 00:32:58,200 It's a spear. 809 00:32:58,200 --> 00:32:59,040 He's got the tusk. 810 00:32:59,040 --> 00:33:01,040 It's a tree hugging the leg. 811 00:33:01,040 --> 00:33:02,160 It's a wall. 812 00:33:02,160 --> 00:33:04,840 And then somebody else, it's a rope. 813 00:33:04,840 --> 00:33:07,800 They've all got a limited perspective 814 00:33:07,800 --> 00:33:11,600 of what this object is or what this reality is. 815 00:33:11,600 --> 00:33:13,640 And none of them are wrong. 816 00:33:13,640 --> 00:33:19,560 And they are all partially right, kind of, in some aspect. 817 00:33:19,560 --> 00:33:23,840 And civility is about learning to appreciate 818 00:33:23,840 --> 00:33:28,360 those perspectives, not attack the other's point of views. 819 00:33:32,440 --> 00:33:34,880 So I love what you stand for and how 820 00:33:34,880 --> 00:33:38,000 you're helping people recognize that we don't 821 00:33:38,000 --> 00:33:40,680 have to be at a war of words. 822 00:33:40,680 --> 00:33:42,520 No, then there'd be no war. 823 00:33:42,520 --> 00:33:44,320 That's what we disagree with. 824 00:33:44,320 --> 00:33:44,960 Yeah. 825 00:33:44,960 --> 00:33:47,640 In fact, the opposite is true. 826 00:33:47,640 --> 00:33:50,880 We have an opportunity to create bond and relationships 827 00:33:50,880 --> 00:33:53,600 and success. 828 00:33:53,600 --> 00:33:56,400 Greater strides by abandoning the war. 829 00:33:56,400 --> 00:33:57,320 That's what I've done. 830 00:33:57,320 --> 00:33:58,240 I've abandoned the war. 831 00:33:58,240 --> 00:34:00,120 One of your greatest quotes I heard, Jackson, 832 00:34:00,120 --> 00:34:02,360 was I heard someone say, if you have two people that 833 00:34:02,360 --> 00:34:07,280 agree on everything, one of them isn't necessary. 834 00:34:07,280 --> 00:34:10,160 That's interesting. 835 00:34:10,160 --> 00:34:15,000 That's cold hard mic drop. 836 00:34:15,000 --> 00:34:17,320 I like that. 837 00:34:17,320 --> 00:34:18,160 Very good. 838 00:34:18,160 --> 00:34:25,640 So standing against people versus standing against, 839 00:34:25,640 --> 00:34:30,480 perhaps, a vice or standing against evil, 840 00:34:30,480 --> 00:34:34,040 something that's inherently wrong, 841 00:34:34,040 --> 00:34:35,960 what are your thoughts on the tactics? 842 00:34:35,960 --> 00:34:38,200 What are some of the tactics that people are utilizing 843 00:34:38,200 --> 00:34:41,640 now that are ruining their opportunities? 844 00:34:41,640 --> 00:34:46,160 Well, yeah, one of the tactics we use is to smear people, 845 00:34:46,160 --> 00:34:50,920 to smear and to pretty much launch a campaign against them. 846 00:34:50,920 --> 00:34:54,880 And the only way to do that successfully is media. 847 00:34:54,880 --> 00:34:57,160 So they're taking the social media 848 00:34:57,160 --> 00:35:00,200 to smear someone's name or take it to news outlets 849 00:35:00,200 --> 00:35:01,840 to smear someone's name. 850 00:35:01,840 --> 00:35:06,640 Unfortunately, this world, and especially in the United States, 851 00:35:06,640 --> 00:35:09,840 is so captivated by whatever is said in social media 852 00:35:09,840 --> 00:35:12,840 and on the news media that will believe anything. 853 00:35:12,840 --> 00:35:15,800 And there doesn't have to be proof. 854 00:35:15,800 --> 00:35:17,480 There doesn't have to be evidence. 855 00:35:17,480 --> 00:35:20,920 And as long as it's put out there, then it must be true. 856 00:35:20,920 --> 00:35:24,320 And so if they said it, then I'm going to buy into it. 857 00:35:24,320 --> 00:35:26,080 And people use that. 858 00:35:26,080 --> 00:35:29,120 They use that because they will spread negativity. 859 00:35:29,120 --> 00:35:31,960 I saw a video today someone sent me 860 00:35:31,960 --> 00:35:35,960 that had Alexa was supposed to be saying 861 00:35:35,960 --> 00:35:39,680 that there's going to be a World War III starting this year. 862 00:35:39,680 --> 00:35:42,400 And it was in a voice that sounded like Alexa. 863 00:35:42,400 --> 00:35:44,120 I said, first of all, that's not Alexa. 864 00:35:44,120 --> 00:35:47,120 And Alexa would not know information like that. 865 00:35:47,120 --> 00:35:51,400 But I sent an emoji back to the person just laughing. 866 00:35:51,400 --> 00:35:55,120 And I'm pretty sure everyone was laughing because they 867 00:35:55,120 --> 00:35:58,240 thought to share this because they thought it meant something. 868 00:35:58,240 --> 00:36:02,360 And I'm like, we just can't just believe everything 869 00:36:02,360 --> 00:36:03,680 that's put out there. 870 00:36:03,680 --> 00:36:06,120 Are there some people out there that 871 00:36:06,120 --> 00:36:11,000 have some evil minds that will actually want to start wars? 872 00:36:11,000 --> 00:36:12,400 Yes, there are. 873 00:36:12,400 --> 00:36:14,600 So that's going to put it on social media. 874 00:36:17,800 --> 00:36:19,480 The thing is, it's just one of those things 875 00:36:19,480 --> 00:36:23,960 that we have to stop using the media to spread negativity 876 00:36:23,960 --> 00:36:27,360 because that's the biggest tactic that we're using. 877 00:36:27,360 --> 00:36:30,240 This is the benefit and the curse of it. 878 00:36:30,240 --> 00:36:33,080 I said earlier that media is at our fingertips. 879 00:36:33,080 --> 00:36:35,600 Well, that means it gives a lot of people an opportunity 880 00:36:35,600 --> 00:36:38,480 to spread negativity because they have that. 881 00:36:38,480 --> 00:36:40,320 That's one of the tactics that they have. 882 00:36:40,320 --> 00:36:43,840 They said, OK, let me take this and push this negativity 883 00:36:43,840 --> 00:36:45,680 out there and push it out there and see 884 00:36:45,680 --> 00:36:47,320 how much traction I can get. 885 00:36:47,320 --> 00:36:51,080 I told someone, I would hate being a kid these days 886 00:36:51,080 --> 00:36:53,320 because when I was young, if kids 887 00:36:53,320 --> 00:36:54,840 were going to bully one another, they 888 00:36:54,840 --> 00:36:56,360 would pick on you in the playground, 889 00:36:56,360 --> 00:36:57,680 after school, or whatever. 890 00:36:57,680 --> 00:37:01,600 Now you can have someone who you don't even know 891 00:37:01,600 --> 00:37:05,720 take to the media and start saying horrible things about you. 892 00:37:05,720 --> 00:37:10,000 And then they get other kids who you don't even know spreading 893 00:37:10,000 --> 00:37:11,440 horrible things about you. 894 00:37:11,440 --> 00:37:13,720 And it can go across the globe where 895 00:37:13,720 --> 00:37:16,960 you have the whole, it seems like the whole world saying 896 00:37:16,960 --> 00:37:20,280 negative things about you as a kid. 897 00:37:20,280 --> 00:37:23,520 I can't understand the pressure some of these children are on. 898 00:37:23,520 --> 00:37:25,520 No, I can't either. 899 00:37:25,520 --> 00:37:29,160 I'm in the middle of preparing to publish a book on a subject, 900 00:37:29,160 --> 00:37:30,200 actually. 901 00:37:30,200 --> 00:37:32,760 I'd love to talk about it later because it's 902 00:37:32,760 --> 00:37:35,200 going to have a global impact as it comes out. 903 00:37:35,200 --> 00:37:37,320 But you can come to my door anytime. 904 00:37:37,320 --> 00:37:39,800 You're stuck with me, by the way, just so you know. 905 00:37:39,800 --> 00:37:40,320 Good. 906 00:37:40,320 --> 00:37:41,320 Well, I'm excited. 907 00:37:41,320 --> 00:37:43,000 It's as mutual. 908 00:37:43,000 --> 00:37:46,960 So I've got one more slide to bring up. 909 00:37:46,960 --> 00:37:51,080 It's something that, again, the business world, 910 00:37:51,080 --> 00:37:55,960 you may be able to attract the masses with absolutism, 911 00:37:55,960 --> 00:37:58,960 like using extreme and exaggerating words. 912 00:37:58,960 --> 00:38:01,800 And you'll have a hard time, though, 913 00:38:01,800 --> 00:38:06,520 creating balanced harmony in your relationships 914 00:38:06,520 --> 00:38:10,320 if you make situations like an all or nothing 915 00:38:10,320 --> 00:38:11,320 is an example of that. 916 00:38:11,320 --> 00:38:12,880 Well, I've got a little chart here. 917 00:38:12,880 --> 00:38:16,800 I'd love to know your thoughts on that too, Dr. Matthews. 918 00:38:16,800 --> 00:38:18,760 How is this affecting? 919 00:38:18,760 --> 00:38:19,880 Am I wrong or am I right? 920 00:38:19,880 --> 00:38:23,000 How is this affecting the world when people are saying 921 00:38:23,000 --> 00:38:25,160 things in their marketing? 922 00:38:25,160 --> 00:38:27,560 You'll have no doubt that this will work. 923 00:38:27,560 --> 00:38:30,440 This is unquestionably the best program 924 00:38:30,440 --> 00:38:33,680 you're ever going to find. 925 00:38:33,680 --> 00:38:37,440 Our competitor has the worst track record ever. 926 00:38:37,440 --> 00:38:41,040 And our program is the best thing since sliced bread. 927 00:38:41,040 --> 00:38:44,360 Truly, it's absolutely the case. 928 00:38:44,360 --> 00:38:46,280 You're always going to be struggling 929 00:38:46,280 --> 00:38:47,680 if you do not work with us. 930 00:38:50,560 --> 00:38:52,680 You're never going to get the results that you want 931 00:38:52,680 --> 00:38:55,040 unless you make this change today. 932 00:38:55,040 --> 00:38:59,520 The only way you'll ever win is if you adopt a program 933 00:38:59,520 --> 00:39:00,360 like this one. 934 00:39:06,560 --> 00:39:09,120 If you want to work in a program that's no cost to you, 935 00:39:09,120 --> 00:39:09,960 this is the one. 936 00:39:12,640 --> 00:39:14,680 What's going on with this? 937 00:39:14,680 --> 00:39:16,800 Why are these things good to say as a marketer? 938 00:39:16,800 --> 00:39:18,960 Because every marketer that I see, I shouldn't say every, 939 00:39:18,960 --> 00:39:23,760 but 99% are creating copy with these words 940 00:39:23,760 --> 00:39:27,480 as they're driving force for influence. 941 00:39:27,480 --> 00:39:30,920 It is, and that's exactly what it is. 942 00:39:30,920 --> 00:39:34,840 The worst part to me is when you start saying something 943 00:39:34,840 --> 00:39:37,320 about your competitor. 944 00:39:37,320 --> 00:39:44,560 Because that tells me you're scared of them. 945 00:39:44,560 --> 00:39:49,360 And I've said it time and time again, if you're that good, 946 00:39:49,360 --> 00:39:52,000 you don't need to say anything. 947 00:39:52,000 --> 00:39:55,000 You don't need to say anything about your competitor 948 00:39:55,000 --> 00:39:56,600 if you're that good. 949 00:39:56,600 --> 00:39:59,520 Because your work speaks for itself. 950 00:39:59,520 --> 00:40:03,520 Now, claiming you're the best, I guess. 951 00:40:06,600 --> 00:40:07,600 Toxic. 952 00:40:07,600 --> 00:40:08,840 I'm just going to say it. 953 00:40:08,840 --> 00:40:09,280 It's toxic. 954 00:40:12,560 --> 00:40:14,760 I don't have a problem with claiming you're the best. 955 00:40:14,760 --> 00:40:18,560 But when you say no doubt or when 956 00:40:18,560 --> 00:40:22,560 you say words like without question, 957 00:40:22,560 --> 00:40:25,680 and see, you're basically telling everyone 958 00:40:25,680 --> 00:40:29,960 that you've actually had everyone look at this, 959 00:40:29,960 --> 00:40:31,960 and you have it. 960 00:40:31,960 --> 00:40:33,520 Here's what I hear. 961 00:40:33,520 --> 00:40:36,960 You're saying that you're the best out of 8 billion people 962 00:40:36,960 --> 00:40:39,800 you've never evaluated? 963 00:40:39,800 --> 00:40:40,320 Yeah. 964 00:40:40,320 --> 00:40:42,280 Let's see, here's the other side of that. 965 00:40:42,280 --> 00:40:45,800 I look like Muhammad Ali. 966 00:40:45,800 --> 00:40:46,720 Yeah. 967 00:40:46,720 --> 00:40:47,880 I'm the greatest. 968 00:40:47,880 --> 00:40:49,680 It actually helped. 969 00:40:49,680 --> 00:40:53,280 But it actually helped. 970 00:40:53,280 --> 00:40:54,200 Well, he won. 971 00:40:54,200 --> 00:40:55,680 He won. 972 00:40:55,680 --> 00:40:56,480 He won. 973 00:40:56,480 --> 00:40:58,120 I mean, he was a winner. 974 00:40:58,120 --> 00:41:01,240 He put the work in and was a champion. 975 00:41:01,240 --> 00:41:05,280 I would say, I'm kind of famous, maybe infamous, 976 00:41:05,280 --> 00:41:07,960 for saying that we as human beings, 977 00:41:07,960 --> 00:41:12,280 we love to pretend we know the variables. 978 00:41:12,280 --> 00:41:15,520 We think we've got the full story and the full formula 979 00:41:15,520 --> 00:41:16,800 for what. 980 00:41:16,800 --> 00:41:19,120 Is it possible, though, that Muhammad Ali would 981 00:41:19,120 --> 00:41:22,280 have been even more effective and would have been even better 982 00:41:22,280 --> 00:41:26,600 fighter if he knew that he was his best self 983 00:41:26,600 --> 00:41:29,120 and wasn't comparing himself against others? 984 00:41:29,120 --> 00:41:30,080 Is it possible? 985 00:41:30,080 --> 00:41:31,640 I'm not saying is it probable. 986 00:41:31,640 --> 00:41:33,440 No, I know what you're going with. 987 00:41:33,440 --> 00:41:34,200 It's possible. 988 00:41:34,200 --> 00:41:35,880 It's definitely possible. 989 00:41:35,880 --> 00:41:40,640 That's how I look at those opportunities. 990 00:41:40,640 --> 00:41:42,480 You're right on the fact that you 991 00:41:42,480 --> 00:41:43,880 said that he was a winner. 992 00:41:43,880 --> 00:41:46,480 Because I also look at someone like Deion Sanders. 993 00:41:46,480 --> 00:41:49,480 Deion did a great job of marketing. 994 00:41:49,480 --> 00:41:52,280 But if you think about it, I don't 995 00:41:52,280 --> 00:41:55,400 know if you remember when he played, but Deion. 996 00:41:55,400 --> 00:41:59,040 I was like sucking on a binky when he was playing. 997 00:41:59,040 --> 00:41:59,720 Yeah, I can't. 998 00:41:59,720 --> 00:42:01,480 Well, I remember I was actually working 999 00:42:01,480 --> 00:42:03,640 at CBS one of his rookie years. 1000 00:42:03,640 --> 00:42:08,920 But at that time, I didn't like him because of his bravado. 1001 00:42:08,920 --> 00:42:13,280 But as I think about it, he never said I'm the best. 1002 00:42:13,280 --> 00:42:14,760 He never said I'm the greatest. 1003 00:42:14,760 --> 00:42:15,800 He said he was good. 1004 00:42:15,800 --> 00:42:17,240 He said it was really good. 1005 00:42:17,240 --> 00:42:21,680 But he also never put down another player. 1006 00:42:21,680 --> 00:42:25,600 And I didn't come to appreciate it till later. 1007 00:42:25,600 --> 00:42:27,880 I said, OK, yeah, he talks a lot of stuff. 1008 00:42:27,880 --> 00:42:29,240 But he said he won. 1009 00:42:29,240 --> 00:42:30,280 He backed it up. 1010 00:42:30,280 --> 00:42:33,080 And everybody, then everyone else said, 1011 00:42:33,080 --> 00:42:35,040 oh, he's the best I've ever seen. 1012 00:42:35,040 --> 00:42:37,080 He didn't say it, but they did it. 1013 00:42:37,080 --> 00:42:40,160 Then I saw an interview with him last year 1014 00:42:40,160 --> 00:42:42,000 as he was coaching Colorado. 1015 00:42:42,000 --> 00:42:43,600 And another coach had said something. 1016 00:42:43,600 --> 00:42:44,840 You remember, it was in the news. 1017 00:42:44,840 --> 00:42:47,400 Another coach had said some things about him. 1018 00:42:47,400 --> 00:42:48,760 And they asked Deion about it. 1019 00:42:48,760 --> 00:42:52,360 He said, how do I look saying that I'm a man of God 1020 00:42:52,360 --> 00:42:54,640 and I'm going to sit here and trash another man? 1021 00:42:54,640 --> 00:42:56,360 I'm not going to buy into that. 1022 00:42:56,360 --> 00:42:57,720 And I said, wow. 1023 00:42:57,720 --> 00:42:59,520 And he said, if you all remember, 1024 00:42:59,520 --> 00:43:01,360 I never talked about other players. 1025 00:43:01,360 --> 00:43:02,320 And I thought about it. 1026 00:43:02,320 --> 00:43:03,280 And I said, he's right. 1027 00:43:03,280 --> 00:43:06,160 He did say that. 1028 00:43:06,160 --> 00:43:09,920 People didn't like his bravado, but he never 1029 00:43:09,920 --> 00:43:11,280 trashed other people. 1030 00:43:11,280 --> 00:43:12,040 And that's funny. 1031 00:43:12,040 --> 00:43:14,960 They said, with the things you just posted there, 1032 00:43:14,960 --> 00:43:17,800 I have a problem with putting down other people 1033 00:43:17,800 --> 00:43:18,520 in their business. 1034 00:43:18,520 --> 00:43:21,400 Because what do they have to do with this? 1035 00:43:21,400 --> 00:43:22,000 Right. 1036 00:43:22,000 --> 00:43:23,400 I'm a protector in nature. 1037 00:43:23,400 --> 00:43:24,960 I'm a healer, and I'm a protector. 1038 00:43:24,960 --> 00:43:28,840 And it doesn't matter if the person's in the room or not. 1039 00:43:28,840 --> 00:43:31,640 To me, it's an unacceptable behavior. 1040 00:43:31,640 --> 00:43:34,080 And one that I have to learn to tone down a little bit 1041 00:43:34,080 --> 00:43:37,640 and make room for people who do that so that I can have 1042 00:43:37,640 --> 00:43:40,480 the ability to inspire and influence them to realize that 1043 00:43:40,480 --> 00:43:42,240 it's petty. 1044 00:43:42,240 --> 00:43:43,080 Tom Petty's cool. 1045 00:43:43,080 --> 00:43:45,040 Bean Petty's not. 1046 00:43:45,040 --> 00:43:46,760 There's a difference between the two. 1047 00:43:46,760 --> 00:43:49,040 Now, with Deion Sanders, I love the Rocks quote. 1048 00:43:49,040 --> 00:43:51,000 It's one of my absolute favorites. 1049 00:43:51,000 --> 00:43:53,080 He said, some people don't like me. 1050 00:43:53,080 --> 00:43:55,920 Some people don't have good taste. 1051 00:43:55,920 --> 00:43:58,920 That is one of my favorite burns for anybody 1052 00:43:58,920 --> 00:44:00,280 who's going to roast somebody else. 1053 00:44:00,280 --> 00:44:01,080 I love it. 1054 00:44:01,080 --> 00:44:01,560 I love it. 1055 00:44:01,560 --> 00:44:02,040 Oh, man. 1056 00:44:02,040 --> 00:44:02,600 Dwayne Johnson. 1057 00:44:02,600 --> 00:44:03,600 I love that guy. 1058 00:44:03,600 --> 00:44:04,320 I love that. 1059 00:44:04,320 --> 00:44:05,200 That's great love. 1060 00:44:05,200 --> 00:44:07,640 It highlights a reality, too. 1061 00:44:07,640 --> 00:44:10,200 It's a great inspiring way to help people realize, too, 1062 00:44:10,200 --> 00:44:16,120 though, that every virtue has a vice that mirrors it. 1063 00:44:16,120 --> 00:44:20,440 And sometimes we get in the habit of confusing the two. 1064 00:44:20,440 --> 00:44:22,240 Confidence is a virtue. 1065 00:44:22,240 --> 00:44:24,360 And I'm a good-looking dude. 1066 00:44:24,360 --> 00:44:28,120 You're a good-looking dude, too, though. 1067 00:44:28,120 --> 00:44:30,520 There's nobody listening to this you could convince me is not 1068 00:44:30,520 --> 00:44:32,800 a beautiful human being. 1069 00:44:32,800 --> 00:44:35,720 But if they hear me say that, a lot of times they think, 1070 00:44:35,720 --> 00:44:37,080 oh, he's arrogant. 1071 00:44:37,080 --> 00:44:39,760 Oh, he's prideful. 1072 00:44:39,760 --> 00:44:42,120 Dion had a quote last year with another coach who 1073 00:44:42,120 --> 00:44:43,120 was trying to bash him. 1074 00:44:43,120 --> 00:44:46,320 He said, please don't allow my confidence 1075 00:44:46,320 --> 00:44:48,080 to damage your insecurities. 1076 00:44:48,080 --> 00:44:49,520 Yes, I heard that quote, too. 1077 00:44:49,520 --> 00:44:51,160 I love that. 1078 00:44:51,160 --> 00:44:53,040 Because it's true. 1079 00:44:53,040 --> 00:44:54,120 I love these things. 1080 00:44:54,120 --> 00:44:56,320 Don't come forward and say something negative about him 1081 00:44:56,320 --> 00:44:58,360 is because you have an insecurity. 1082 00:44:58,360 --> 00:44:59,480 Yeah. 1083 00:44:59,480 --> 00:45:02,320 And I didn't quite start learning the story of him 1084 00:45:02,320 --> 00:45:03,720 taking over the team and becoming 1085 00:45:03,720 --> 00:45:05,560 the coach of the Colorado University 1086 00:45:05,560 --> 00:45:08,280 that he's coaching for and how he's 1087 00:45:08,280 --> 00:45:10,680 made such an impact on these youth. 1088 00:45:10,680 --> 00:45:13,480 It's going to be so cool when that story comes out. 1089 00:45:13,480 --> 00:45:14,800 Love that, though. 1090 00:45:14,800 --> 00:45:16,520 It's going to come out as a documentary. 1091 00:45:16,520 --> 00:45:18,000 It's going to be a movie at some point. 1092 00:45:18,000 --> 00:45:19,160 You're right. 1093 00:45:19,160 --> 00:45:21,640 I can't wait for it because I'm going to get to learn. 1094 00:45:21,640 --> 00:45:23,400 He's trying to mold young men. 1095 00:45:23,400 --> 00:45:25,320 He said it's not necessarily about football. 1096 00:45:25,320 --> 00:45:26,720 He's trying to mold young men. 1097 00:45:26,720 --> 00:45:29,960 And that's the hard job. 1098 00:45:29,960 --> 00:45:33,840 But it's something that because I heard someone say to me, 1099 00:45:33,840 --> 00:45:35,200 and I had to really think about it, 1100 00:45:35,200 --> 00:45:38,680 he said he may be a better coach than he was a football player, 1101 00:45:38,680 --> 00:45:41,160 which is really saying so. 1102 00:45:41,160 --> 00:45:42,360 That's a good quote, too. 1103 00:45:42,360 --> 00:45:45,280 Well, if you think about it, he went to Jackson State 1104 00:45:45,280 --> 00:45:47,040 and never coached college before. 1105 00:45:47,040 --> 00:45:49,240 Led them to two championships. 1106 00:45:49,240 --> 00:45:50,720 He comes to Colorado. 1107 00:45:50,720 --> 00:45:53,520 They had only won one game the previous season. 1108 00:45:53,520 --> 00:45:56,320 And last year, they won five. 1109 00:45:56,320 --> 00:45:59,720 And they won the first three of them. 1110 00:45:59,720 --> 00:46:01,240 They expected them to win three all year. 1111 00:46:01,240 --> 00:46:03,080 They won five the whole year. 1112 00:46:03,080 --> 00:46:06,200 And they probably have one of the best recruiting classes 1113 00:46:06,200 --> 00:46:07,800 coming in now because all these kids want 1114 00:46:07,800 --> 00:46:09,200 to go play for them now. 1115 00:46:09,200 --> 00:46:10,040 Right. 1116 00:46:10,040 --> 00:46:12,080 No, it's going to be huge. 1117 00:46:12,080 --> 00:46:17,000 And that's that principally driven mentality. 1118 00:46:17,000 --> 00:46:22,640 And so our opportunity visionaries, my hope is one, 1119 00:46:22,640 --> 00:46:25,960 if these concepts, if you're kind of confused about it, 1120 00:46:25,960 --> 00:46:29,320 all the more reason to reach out to Dr. Bear Matthews. 1121 00:46:29,320 --> 00:46:31,680 All the more reason to be a student of the reality 1122 00:46:31,680 --> 00:46:34,880 because it is these concepts that drove Jake Varson 1123 00:46:34,880 --> 00:46:37,360 to become the YouTube ad expert of the world. 1124 00:46:37,360 --> 00:46:39,320 It is these concepts that helped Dr. Eric Berg go 1125 00:46:39,320 --> 00:46:43,080 from 106,000 subscribers to over 10 million subscribers 1126 00:46:43,080 --> 00:46:43,840 on YouTube. 1127 00:46:43,840 --> 00:46:46,320 It is these concepts that have helped Michael Hyatt, T 1128 00:46:46,320 --> 00:46:50,840 Harbecker, Oprah, Joe Rogan. 1129 00:46:50,840 --> 00:46:52,280 Everybody has their flaws. 1130 00:46:52,280 --> 00:46:53,840 You can look at every single one of those individuals 1131 00:46:53,840 --> 00:46:55,840 and find their flaws, too. 1132 00:46:55,840 --> 00:47:00,320 One of my favorite books is As a Man Thinketh. 1133 00:47:00,320 --> 00:47:03,320 As a Man Thinketh by James Allen breaks down the concept 1134 00:47:03,320 --> 00:47:07,000 that it is our virtues that create our growth 1135 00:47:07,000 --> 00:47:08,120 and the goodness in our life. 1136 00:47:08,120 --> 00:47:10,600 It is our vices that hold us back. 1137 00:47:10,600 --> 00:47:14,200 And every person in this world has virtues and vices. 1138 00:47:14,200 --> 00:47:14,920 Yeah. 1139 00:47:14,920 --> 00:47:16,920 We gravitate towards the virtue. 1140 00:47:16,920 --> 00:47:17,920 We win. 1141 00:47:17,920 --> 00:47:21,400 But every single vice we have will always hold us back. 1142 00:47:21,400 --> 00:47:24,560 It is not what drives the success of what we do. 1143 00:47:24,560 --> 00:47:26,640 It is a hindrance to the success. 1144 00:47:26,640 --> 00:47:30,040 And that book beautifully explains that way back 1145 00:47:30,040 --> 00:47:32,680 from 1840s, I believe the book comes from. 1146 00:47:32,680 --> 00:47:33,920 Super easy. 1147 00:47:33,920 --> 00:47:34,440 Not easy. 1148 00:47:34,440 --> 00:47:35,360 It's a complicated book. 1149 00:47:35,360 --> 00:47:36,440 Give me a dictionary. 1150 00:47:36,440 --> 00:47:36,920 I did. 1151 00:47:36,920 --> 00:47:38,280 I read it at 16 years old, though, 1152 00:47:38,280 --> 00:47:40,480 thanks to my stepdad, who invited me to read it and said, 1153 00:47:40,480 --> 00:47:41,480 you got to read this book. 1154 00:47:41,480 --> 00:47:43,960 And it was life changing for me. 1155 00:47:43,960 --> 00:47:46,680 So Dr. Matthews, I love what you do. 1156 00:47:46,680 --> 00:47:50,800 I absolutely hope that you end up on the biggest stages 1157 00:47:50,800 --> 00:47:54,200 so that more people can be inspired by this reality. 1158 00:47:54,200 --> 00:47:57,920 Because if we could calm some of the noise down even further 1159 00:47:57,920 --> 00:48:02,400 and teach, help people, inspire people to get along and explore 1160 00:48:02,400 --> 00:48:10,880 perspectives, what would grow from that, the fruits of that? 1161 00:48:10,880 --> 00:48:12,600 So a world I want my kids to live in. 1162 00:48:12,600 --> 00:48:15,040 OK. 1163 00:48:15,040 --> 00:48:16,040 That's the truth. 1164 00:48:16,040 --> 00:48:18,880 I would love to see a world where we can just 1165 00:48:18,880 --> 00:48:22,280 treat each other right, to put it simply. 1166 00:48:22,280 --> 00:48:23,000 That's it. 1167 00:48:23,000 --> 00:48:24,640 So everybody who's listening in, I'd 1168 00:48:24,640 --> 00:48:27,120 invite you to check out the landing page. 1169 00:48:27,120 --> 00:48:28,360 There'll be action steps in there 1170 00:48:28,360 --> 00:48:30,720 to see how you can get involved with what Dr. Matthews is up 1171 00:48:30,720 --> 00:48:31,200 to. 1172 00:48:31,200 --> 00:48:33,800 You can connect with him on LinkedIn as well. 1173 00:48:33,800 --> 00:48:36,240 If you have a vision that you'd like to share, 1174 00:48:36,240 --> 00:48:39,080 please, in the top right hand corner, it says, be our guest. 1175 00:48:39,080 --> 00:48:40,120 Click on that button. 1176 00:48:40,120 --> 00:48:44,400 Learn about coming in and talk to me about what your vision is. 1177 00:48:44,400 --> 00:48:47,480 If you are a leader with an excellent attitude, 1178 00:48:47,480 --> 00:48:52,960 it doesn't matter if you are Dion Sanders or the goat, LeBron 1179 00:48:52,960 --> 00:48:53,840 James. 1180 00:48:53,840 --> 00:48:56,120 That's the goat to me. 1181 00:48:56,120 --> 00:48:57,360 And it doesn't matter for them. 1182 00:48:57,360 --> 00:48:58,240 You can be on my show. 1183 00:48:58,240 --> 00:49:02,480 But LeBron, if you're listening, Dion, come rock the mic with me, 1184 00:49:02,480 --> 00:49:02,960 guys. 1185 00:49:02,960 --> 00:49:04,720 I'll give him a call for me. 1186 00:49:04,720 --> 00:49:05,440 What's that? 1187 00:49:05,440 --> 00:49:06,760 I'll give him a call for you. 1188 00:49:06,760 --> 00:49:07,600 Oh, that'd be great. 1189 00:49:07,600 --> 00:49:08,280 Please do. 1190 00:49:08,280 --> 00:49:09,400 That'd be awesome. 1191 00:49:09,400 --> 00:49:10,600 All right. 1192 00:49:10,600 --> 00:49:12,720 And then if you like the show, if you've 1193 00:49:12,720 --> 00:49:15,200 gotten anything out of this, we ask you to subscribe. 1194 00:49:15,200 --> 00:49:15,600 Comment. 1195 00:49:15,600 --> 00:49:16,040 Let us know. 1196 00:49:16,040 --> 00:49:17,800 If there's things that you would love to see us improve, 1197 00:49:17,800 --> 00:49:18,240 do that too. 1198 00:49:18,240 --> 00:49:19,600 And if you have questions for us, 1199 00:49:19,600 --> 00:49:21,400 you can always drop those in the comments. 1200 00:49:21,400 --> 00:49:22,600 We will get back to you. 1201 00:49:22,600 --> 00:49:27,760 But we really enjoy this opportunity to share how to really maximize 1202 00:49:27,760 --> 00:49:29,320 and empower your visions. 1203 00:49:29,320 --> 00:49:32,360 Because again, that's what's going to drive more goodness into this world. 1204 00:49:32,360 --> 00:49:34,360 So everybody have a fantastic rest of your day. 1205 00:49:34,360 --> 00:49:35,920 And we'll catch you on the next episode. 1206 00:49:35,920 --> 00:49:36,720 Bye for now. 1207 00:49:36,720 --> 00:49:38,160 Thank you for being here today. 1208 00:49:38,160 --> 00:49:40,560 I'm really happy that you tuned in to Vision Pros Live. 1209 00:49:40,560 --> 00:49:44,840 I'm looking forward to seeing your reactions as these episodes continue 1210 00:49:44,840 --> 00:49:45,520 to move forward. 1211 00:49:45,520 --> 00:49:47,200 This is going to get more and more fun. 1212 00:49:47,200 --> 00:49:49,080 We'll have more and more engagement as well. 1213 00:49:49,080 --> 00:49:51,120 We'll invite people to participate in the show. 1214 00:49:51,120 --> 00:49:53,480 And thank you for giving us your time and attention. 1215 00:49:53,480 --> 00:50:21,640 Have an excellent time building out your vision.