about what to do.
Well said.
So when we talked about retired CEOs,
you said you've got a purpose to help them with their media.
What does that look like?
Well, what I want to do is help make them an industry icon.
So by doing that, we will come and meet with them,
start their own podcast, create content around them,
start them with their own Roku TV channel,
and write a book about them.
We will put them on other people's TV shows.
We'll do a documentary about them
to show why they do what they do, to basically make it
so that people will notice who they are.
I love it.
We're on similar track paths, my friend.
That's so awesome.
It's that legacy, right?
Yeah, exactly.
And it's a shame to leave this earth
without sharing it with someone.
Yep.
I've looked for a long time at Jim Rohn.
Darren Hardy is where I started the Success Magazine,
came on my radio.
And I learned about Jim Rohn and John Maxwell and Zig Ziglar
and all these other people.
And it's like I would feel so deprived of opportunity in life.
I did not take the opportunity to leave
behind the types of materials they've
left behind for the world.
I would feel so incomplete.
And I think a lot of CEOs haven't even
realized yet that they have that opportunity to do that.
So that's cool to catch them at the end there.
Yeah, yeah.
So that's what I want to do is I want to make them into it.
And someone told me, they said, oh, you make people famous.
I said, well, fame is not a word a lot of people want to use.
But an industry icon is something
that can wrap their head around.
Right.
And I'm super, I'm really, really grateful too.
On our pre-show, we talked about the civility aspect of being
responsible and ethical with it.
That's why I'm like, oh my gosh, I
got to get this guy's vision on the show.
Dr. Matthews, for the visionaries who are out there,
what are three books or resources
you would recommend to them on their path
to fulfill their visions?
One book I read a long time ago and I
recommend doing it in the audiobook
is The Leader Who Had No Title.
And that's one of my favorite ones
because it talks about whatever your position in life
you can still lead from there.
Robin Sharma.
Another one is Boss Moves by Dr. Myron Gold.
And Myron is a genius in the business world and wealth.
And he teaches a lot of his stuff
based on biblical principles.
And he talks about how you can achieve success
and how you can achieve wealth for yourself
just by following principles that he puts in his book.
And third one is my book, which is Why Didn't You Get It Done?
And it talks about overcoming procrastination
and taking action on things so that you can actually
achieve things in life and stop putting them off.
Those are fantastic.
Thank you.
It's always fun when the resources, too,
are ones that I haven't come across yet because I'm like,
whoa, brand new gold mine.
Visionaries, definitely check out those books.
Dr. Matthews will bring you right back on.
We'll cut to the intro real quick.
And everybody, get ready for a wild vision.
This is going to be awesome today.
All right.
Welcome in to Vision Pros Live.
With Jackson Calame, I'm your show host.
We'll be doing interviews for visionary entrepreneurs
and guest leaders who are building
fantastic visions out there.
Hey, what's up, everybody?
Welcome in to another episode of Vision Pros Live.
I'm your show host, Jackson Calame, founder and CEO
of First Class Business.
I'm so excited.
I really am.
I am passionate with fire coming out of every fiber of my being
right now because we're going to be talking to Dr. Barrett
Matthews about media.
And as I said, this is going to be a wild ride
because we're going to go against the grain for most
of what you see in the media, which means,
even though I call it a wild ride,
we're going to settle down on some principles of harmony,
on some principles of balance.
Comprehension analysis might come up,
but the idea of really getting to the bottom of the truth
or really of what matters to talk about.
So he's an expert on this.
That's why he's a doctor.
And our pre-conversation was just like, whoa, I'm going to be
whether he wants me in his life or not,
I'm going to be knocking on his door for a very long time.
So before we bring Dr. Matthews on,
we're going to talk about these sponsors that are opportunities
that I recommend.
And I'm going to give a shout out
to somebody who's in the comments real quick, too.
Somebody that's not a sponsor, but that
did host me on their show.
And I think he made this comment on accident.
But awesome what millionaires are made.
We were just on his podcast the other day.
He does these interviews about intellectual and spiritual
growth, et cetera.
We were talking about reading habits.
And he did a great job of facilitating with us
reading habits that can help you become a more powerful learner.
And it was a really fun show to be on.
So that's a show worth checking out.
In addition, Sean LeChuga launched The Wellness Shop 365.
And with The Wellness Shop, what really caught me
was this wheel right here, this 365 Harmony of Life Wheel
Assessment, where they're asking us to evaluate,
what's my joy like?
What's my career like?
I'm specifically picking the things
that are not common to hear from a naturopath.
But home environment, am I volunteering?
When we're working with people who
care about our well-being, our well-rounded nature,
good things happen.
So Sean, yes, he does help with physical fitness and diets
and all that.
But the way he runs his family, him and Julian,
the way they show up as individuals who are serving,
I have been blown away by who they are as human beings.
I'm a very good friend of mine.
He actually works with me on first class business now.
And if you have the chance and opportunity
to get to know them and explore what they're up to,
if you're in a position where you want
to optimize your health, then this
is somebody that I would highly recommend interviewing
or talking to.
You can see their vision as well on the episodes.
Moving into the law spot with Melissa Gray,
she's also somebody I hosted on the show.
I was nervous to host her because most lawyers
that I've met can be fairly intimidating and pretentious.
The opposite is true of Melissa.
She's a nurturer by nature.
Yet she also realizes how to be a powerful lawyer.
And the law doesn't have to be complicated.
She helps business owners with their legal matters.
And she came on, did an awesome job on the show as well.
She's become a client of ours too.
And working with her, we're actually
working right now on bringing her in as our,
I call it the C-lo.
I don't need J-lo, I need my C-lo, my chief legal officer.
And what that does is that provides
a new level of stability.
And it puts me in a better position
to be a wise steward of this venture
as I continue to build a strong foundation for what
we're up to.
She's really come into the world to help bridge
the gap between the free services
that a lot of solopreneurs and watcherpreneurs
utilize on legal Zoom or Crocodoc,
things of that nature, and the opposite side of the spectrum
where you've got really high expensive retainers
and the lawyers don't perhaps even take
interest in what you're doing.
Maybe they don't have the time because of how scaled out
they are.
So I love what she's building for the ability
to help entrepreneurs step into preparing themselves
for legal matters that are bound to come up
as you scale your entity.
If you're hiding from that, just know.
You're susceptible, just like anybody, to all sorts
of realities, trademarks, IP, et cetera.
And having somebody who can guide you
through that without breaking the bank
while helping you understand your options,
again, consider interviewing her in your interview
of all the opportunities that you have out there.
Lastly, the water project.
The water project is something I refuse not
to talk about, double negative.
I'm always going to talk about because I
don't have any trouble getting access to clean drinking water.
And I never want to forget there's
millions of people in this world who do not have that luxury.
These children go out of school or parents
go away from their work responsibilities
to go get water for their families.
They're often walking three to five miles
in order to get the water.
And they don't even know if it's safe to drink
for their family.
I can't imagine the impact that would have on my ability
to provide for my family.
And so what's really cool about the water project
is they show you the community that you're
going to be helping and supporting.
And you get the updates to see what it is they're building.
You get to see that project come to fruition.
The generational impact that you're
able to have by contributing to these projects
is absolutely phenomenal.
Now, if you're not in a position to help financially,
that's OK.
If you have the opportunity to rock a mic and talk about it,
if you have the ability to share this project with somebody,
then that would be my request is take just a moment
to share this project with somebody.
Now, if there's another project or purpose that's on your mind
and you want to drop that link in the comments, we welcome it.
There's 8 billion people to help in this world.
That means there's a lot of opportunity for us
to give back and help others.
And I hope you join me in the cause of doing just that,
given that we have the luxury of listening to or providing
a podcast in such form.
So without further ado, Dr. Matthews,
welcome to Vision Pros Live.
Man, Jackson, thanks for having me, man.
I'm excited to be here.
I am too.
I'm excited to have you.
Freedom of the press, freedom of speech,
the ability to know what's going on in the world, media,
all of that.
To me, that's right up there with the water project
in terms of importance and value.
Thank you for the water project.
So that's wonderful.
Yes, sir.
Absolutely.
And thank you for what you're doing for educating people
about media.
I want to ask you a little bit about your background.
There's some accolades we talked about.
For instance, how you became a doctor
and where that came from.
In addition to, there was another title you were given.
I don't remember the exact title.
I don't know if it was King or Prince or something similar.
But walk us through a little bit about your media background
and why you're turning heads.
OK, well, how much time we got?
OK.
I know.
We're going to get the highlights.
Everybody go to LinkedIn and watch the rest of it.
What's going on with this profile?
I thought I wanted to be an architect.
And I majored in architecture.
And it kicked my butt royally.
And I knew I had to get out of there.
I didn't know what to change my major to.
And my sister said, well, you've always
been interested in television and radio.
And honestly, I said, well, isn't everybody?
I honestly didn't think it was a major.
And I changed majors.
And my grades shot up.
I felt like a big weight had been lifted off me.
It was like it was my wheelhouse.
And I knew it.
And I was always involved in something,
whether it be the newspaper, whether it be the TV shows,
the news show we did, radio.
I used to call games on the radio for the football
and basketball team.
It was just fun to me.
I enjoyed it.
And I was fortunate.
I did a lot of internships.
And for those college students listening,
I did not get paid for any of them.
I did a lot of internships.
You're right.
One of them was at WUSATV in Washington, DC.
Some of you may have heard of it.
Very famous news station.
Well, my mentor, he took me under his wing at the time.
Many of you, if you follow sports, you know him.
James Brown, the sportscaster.
He actually took me under his wing.
And he actually, when I got out of college,
he recommended me to get a job there.
So I got a job there.
My first job out of college was assistant director
at the number one news station in Washington, DC.
So it was a big step.
Wow.
Then he was moving up.
And he asked me, hey, would you like to interview
for the network in New York?
And I'm like, yeah.
So I got an interview.
I didn't get the first time I interviewed.
But every second time I got a position,
I was a production assistant and research.
So a lot of times when you see the announcers giving
the sports stats during the game, you got it from us.
So that was us.
So I got to work alongside legends like Brent Musburger
or Irv Cross and those guys.
That was a lot of fun back then.
And I got out of television for a while
because I saw a side of it that I didn't like as well.
And I got out of it and got more into the business sector.
But no matter what I did, media kept calling me back
in some way, shape, or form.
So what happened was I actually decided
to take advantage of some of those things.
I did blog talk radio shows interviewing people.
I wrote a book.
Then I did more shows.
Wrote another book.
And then someone asked me to host the show with them.
I did that.
Next thing you know, I'm the executive producer of the show
and the lead host of the show.
And I said, you know what?
It's time that I start doing some things on my own
and to help other people.
Because by that time, media had evolved a great deal
from the time I had started.
When I started, if you wanted to be on a radio or TV show,
you had to hope someone found you interesting enough
to give you two minutes of time.
Now media is literally, as you know,
Jackson, it's at your fingertips.
You know, you can shoot a film with your iPhone.
So it's totally different now.
But I noticed that a lot of business people still
were not taking advantage of it.
So I started composing to people.
Because I was coaching people on business productivity.
And I was telling some of my clients, start a podcast.
That way your message stays out there while you do other things.
But I realized they weren't doing it.
So I said, you know, I had an epiphany.
I said, my book was called, Why Didn't You Get It Done?
But I realized people don't want to get things done.
People would rather have things done.
So I developed a done for you type of program
where I would do their podcast for them.
All they needed to do was give me the raw content.
Then I realized that they needed more than just podcasts.
They needed other forms of media to really reach
their full audience.
So I started producing more media for them.
And in starting to do that, I was
asked to come to a conference in Detroit back in 2019.
And I met one of the gentlemen who had actually
been a guest on the radio show that we hosted.
And his name was Dr. Pride Rivers.
And I got to meet him for the first time.
We hit it off great.
Well, while I'm at this event, they were giving people awards.
The people knew they were getting awards.
But then they started announcing this leadership award.
It was this Distinguished Leadership Award.
The person they called for it was me.
I was totally surprised because the person next to me
said, you didn't tell me you were getting one.
I said, I didn't know.
And then they gave me another one later.
And I'll be on.
And he told me later, we sat down later,
he told me you need to do a press release.
I put one together.
But Jackson, I'll be honest, I didn't understand the magnitude
of what was happening.
So I didn't really push it.
And I found out like a year later
that that award is given to people all over the world.
The president of the Lions Club has received that award
that I was given.
I just didn't know these things at the time.
Well, later, Dr. Rivers came to the Washington, DC area.
He and I sat down at his hotel.
And he said, I want you to write a book.
And I said, well, I've written books before.
OK.
He said, I want you to write it on execution.
I said, OK, I could do that.
And he said, I want you to tie it
to more of an international field, too,
where people can understand about executing
in business around the world.
I said, OK.
And he said, let me even be an honorary doctorate in it
for you.
And I'm like, OK, that's cool.
And he said, you don't know who you're talking to, do you?
I said, I guess not.
So I wrote the book.
I sent it to him.
And he said he's going to distribute it
to different people.
And I remember when we first dealing with COVID in April
2020, I'm walking around my block getting some air
and my phone dings.
And it's a picture of a diploma, an honorary doctorate degree.
Wow.
That's it over my shoulder over here.
Well, over here on my shoulder.
And I didn't realize until I saw the degree
that he's a chancellor at a university in Africa.
He can do honorary doctorates.
And then right after that, I got a ding on my phone
and said he was naming me a World Civility
Ambassador of an organization that he founded called
I Change Nations, which promotes civility around the world.
And he's literally the voice of civility.
Well, about a year later, he decided,
well, he said he wants me to do a podcast.
And he wants me to do a podcast on civility.
Well, he won't give me a guest today.
I'm like, great, you're going to give me a guest.
That's easy.
So we just have a planning call one day.
And he says, Dr. Matthews, I have some good news for you.
I said, OK, great.
And he put me on hold for a second.
He comes back and said, yeah, I got
some really exciting news.
I said, you went from good to exciting.
I'm intrigued now.
What he said was he found out that he
was going to be named a king in a region of Ghana.
And I'm like, wow, I'm going to know a king?
And he said, but that's not all.
And I said, what?
He said, I want you to be one of my royal advisors.
And I have to say, Jackson, I was just blown away.
I was really deep.
And it took me a while before I could even
accept it and step into the fact that I am royalty.
I am actually representing a king.
And it was something that I never dreamt.
I dreamt that I would do great things,
but never dreamt that I would be a king.
And he makes his life about honoring other people.
And it then comes back to him.
The man has been knighted and Guatemala,
because all of the work he does in civility.
So recently, he just nominated me, and I was approved.
I just received the United States Presidential Lifetime
Achievement Award.
So the man is phenomenal.
He's put me in a position to where I can do something.
The thing is that prior to all these things happening,
I said a prayer, and I asked God to put me
in a position to make an impact in the world.
And then this is how it worked.
That's how it came to me.
I love that.
I absolutely love that.
Those who are listening, these accolades,
they represent a depth that exists there.
And again, we're going to dive in as close to,
as profound as possible, to Dr. Matthew's vision
for civility and media and how that works.
There's a quote that I saw on your LinkedIn, where you said,
world civility starts with how you communicate with others.
I love that.
It's very important.
You can see that.
You can see how much tension and fighting exists in the world
because of how uncivil we tend to be,
whether it's yelling at Siri for not telling it's the right time
or whether it's being mad in traffic at the person who cut
us off or arguing with people about politics.
There's a lot of civil unrest that
is happening due to this communication challenge.
Now, you also said on there, drive your competitors crazy
by using media to make it so your ideal clients will
find you and pay you.
I thought that was a really interesting quote as well.
So we'll try to dive into both.
I'm going to go put us back on track, though, for a minute.
And the question that I have for you
is, what's your vision for the people that you serve?
My vision for the people I serve is
to turn them into icons in their industry.
And by that, I mean making people notice them
for what they do and what they offer,
what they bring to the table, how they serve your community,
how they serve humanity.
Some people do a lot of work, but there
are so many more people they can reach
if they tap into the full power of using media to do so.
There are so many entities in media
that people don't tap into.
I always say one of the biggest paradigms
that we've been taught that is wrong
is to focus on one thing in media
and then drill down on that.
And I said, that's really presumptive,
because if you only focus on your podcast, let's say,
that's saying that everybody that you can serve
listens to podcasts.
And we know that's not true.
So that's why I want to get people
to focus on having a presence, not dominate,
but just have a presence on other forms of media.
So I want to get the people I serve
to do that, to have a presence there so
that nobody can miss you.
See, I love that, because it's like a lion.
A lion doesn't need to dominate.
It just is.
You know, that's the difference in force and strength.
When you have strength, you don't got to force it.
So I do love that.
And I'll give an example in Jake Larson.
Most people who hear this have no idea what that name is.
But when I say Jake Larson was handpicked
by the founder of YouTube to represent YouTube ads
before the platform launched, then put on stage
by Ryan Dice of Digital Marketer and called the YouTube Ad
Expert of the World, nobody needs to really know
very much more.
Exactly.
Right?
There's a way that when we can become an icon,
when we can learn the elements of that,
to, again, lift up the foundation that we've laid,
not fake, and pretend to be cool,
because I printed out my own degree
and put it on my wall, right?
That's different.
You know, there's layers to this influence stuff that matter.
But we are going to focus on Civility Minute.
I want to know for you, what's your vision for you?
What do you see for yourself on the horizon?
Oh, boy.
You don't know what that does.
OK.
For me, I really want to make a huge impact.
And I know this.
It may sound weird, but I know you get it.
I want to make an impact to where it's not about me.
I want to make an impact to where I make a difference
in this world and other people can benefit.
And I mean the world.
Now, I live in the US, but it's not about the US.
It's about the world.
There are so many people out there who just need a message,
who just need to be touched, who just need someone
to just say some kind words, or someone
to just give an opportunity.
And I want to be a person that can do that.
And like I said, it's not about me.
I don't need accolades.
I just told you, I got enough.
I'm good.
I don't need accolades.
I don't need recognition.
I never really even seek recognition.
What I want is to see other people do
what they're supposed to do and put in positions of strength
where they can make a difference for other people
so we can pay it forward.
That's amazing.
We're going to dive right into the next subject, because I
think it alludes to the opposite approach of leadership.
You've been around leaders for a couple of decades.
What's the worst leadership experience
that you've ever had or experienced?
Worst leadership?
I don't know how far back we can go,
probably when I was a kid playing football,
the coaches were horrible.
They were leading a bunch of children.
And it had an impact, because I still remember it.
They were leading a bunch of children.
And we didn't have the best record,
because they were not the best coaches and they didn't care.
But when we had our banquet, they didn't even show up.
They didn't even show up.
And I remember when I coached kids myself,
I tell people, I always want to make sure I show up for them,
because that had an impact on me.
And it was one of those things that I always wanted to just
make sure I show up for people, because I saw people not show up
and the impact it had on other people.
That is heartbreaking.
And to me, no longer for you.
We get the silver lining of the blessing from realizing, OK,
I can make that impact.
On the flip side, it's still heartbreaking for me
or those coaches who probably never learned.
Yeah, it's true.
Still, the misery that's associated
with making decisions like that, it's unbearable sometimes.
Let's look at the flip side.
What's the best leadership experience
you've ever had?
Actually, one of working with this gentleman right now,
I told you about who is the king.
He is an incredible leader because he leads
because he honors other people.
And I think that's an amazing way of leadership.
If you follow him, you'll see he's getting recognized almost
weekly.
The man is speaking at the UN.
He's going all over the world, meeting
with different people, and he never seeks it.
He always spends his time honoring other people.
And I said, that is an incredible form of leadership.
But making sure that you're putting the light on someone
else to make sure that people can see the greatness in them.
And then all of a sudden, it keeps coming back to him
as well.
So I think that's probably the best form of leadership
I've seen.
I love that.
Remind me of Dr. Rivers' first name?
Clyde.
That's what I thought.
He's got the Google in me.
He does call him the Kingdom Congressional International
Alliance Dr. Clyde Rivers.
So that's awesome.
It's always helpful to have more distant mentors.
I don't remember who said that recently,
but somebody talked about it.
It was Scott Aaron.
He's got a show as well, a great podcast.
He talked about having distant mentors who you don't know.
You don't necessarily even need to be in their circles.
You happen to be in his circle, which is great.
But I'm not.
And those who are listening are.
We can go look and see what he's up to.
We can supplement our news consumption, our media
consumption, by consuming what's Dr. Rivers up to
and how does this relate to how I can show up in my life.
And it's a great story, Jackson, because he
was one of those kids when he was younger.
He grew up in California.
And he had a speech impediment, was
told he wasn't going to be much in life.
He said, I wrote the short bus to school
because they thought I was less than others.
Ended up he discovered basketball,
became a basketball star, ended up
getting a scholarship to Utah.
And that's where he found God.
And he became a minister.
And then he just spent the rest of his life serving other people.
And now he's a king.
That's so cool.
It is.
It's amazing.
All right, so let's put you on the hot seat.
Barrett, if this was the last chance you had ever
to share a powerful lesson, what can other visionaries learn
from your experience?
Learning from my experience, I would say that don't focus
always on your, and I know this is
going to go against a lot of people,
because I used to say this myself,
I used to tell people to go for your passion.
Whenever you're passionate about,
that's what you should focus on.
But I changed that.
Because if we're talking about visionaries in business,
you better focus on what's going to serve you best, what's
actually going to make your business grow.
Because I could be passionate about baking brownies.
But if I'm not going to make money with it,
then I can't always work my passion.
That doesn't mean give up on your passion.
I'm saying whatever you're going to do in life,
make sure it's something that you can profit from,
that you can help others with, that you can profit from.
I've always loved media.
So I get to work in my passion and turn it into a business.
Everybody can't do that.
If you can find something that you do well,
that's what people are going to pay you for.
They're going to pay you for what you do well.
You can still take other time or take the resources
you get from that and work your passion as well.
Like I said, don't give up on your passion,
but focus on the thing that's going to put you
in position to do more things.
That's the lesson I say.
I love that.
I'll sum that up this way.
Dr. Matthews, you recommend that we combine our passion
with our ability to serve others best.
Yeah.
There's extreme power in that.
I'm very much a big believer in being able to do that as well.
And the peace that comes, the happiness
that gets to come from being able to do those two things
is phenomenal to be able to tap into Visionaries.
So if you're listening to this, you're probably
already on that journey too.
And this is validation for that path, confirmation
that you've got a bright future ahead doing so.
So with the remainder of our time,
we're going to talk about bringing civility
into the media.
I've described my soapbox version of what
I feel about that.
I would love to know from you, what does that mean to you,
to bring civility into the media?
What's going on?
What can we be aware of?
Trust me, everybody, you can see I'm an old man.
I'm not a kid anymore.
So I've been around media for some time.
And when I started in media, there
was something in the United States, at least,
called journalism.
And journalism doesn't exist anymore in the US.
It's more about sensationalism.
And people are more anxious to get a story out
than they are about proving that the story is correct.
And they're more anxious about seeing
whose lives they can put in the crosshairs
than to think about, let's be compassionate about who
this will affect.
And what I want to do is change that and bring about civility.
Civility means bring back journalism, first of all,
to where there can be two sides to a story.
There can be three sides to a story.
But everyone deserves respect.
It doesn't mean that because Jackson and I have
two different viewpoints, two different perspectives,
that one of us is right or wrong.
It just means that there are different perspectives.
And that's what journalism is about.
It's about showing both perspectives.
Like I said, it can be three sides.
But then there is another side that just
goes over all the facts.
And it doesn't say one's right, one's wrong.
But it can show you how each of us can see those perspectives.
And that's what I want to bring back.
Also, I want to bring back the fact
that just because Jackson and I have different viewpoints
doesn't mean we have to disagree with how
each other lives their life.
It doesn't mean that we have to trash one another.
It doesn't mean we have to say negative things
about one another.
And it definitely doesn't mean that we
have to use the media to do so.
This is something that happens all the time.
And it needs to stop.
We really need to stop using the media to spread negativity.
We need to stop using the media to push our agenda that
hurts other people.
We need to stop using the media to spread propaganda
so we can control how people think about things.
We need to let people decide how they
want to think on their own as long
as they are provided with the opportunity
to get all of the data and all the facts that go
into making those decisions.
So what I want to do is have everyone
be civil in that mindset and think about how can I spread
news and media?
How can I spread my message?
How can I share information without hurting someone,
without hindering someone's thought process,
and giving everyone a fair shake at just being civil towards one
another themselves?
I love that.
We're going to dive into a few of those principles of how
we can go about that.
There's a story I want to point out.
And I know you've seen this many times in your life,
this example.
Before we do, remind me to come back to using tactics
versus principles, two of them being one of the tactics that's
taught in marketing is to stand against, stand
against something.
And I see a lot of people standing against someone
as their tactic.
And there's a big misdirection on that that doesn't actually
help you with long-term growth.
But before we go into that, I'm going
to pull up an image about the elephant and the blind man.
This particular story is about blind men touching
different parts of an elephant.
And you can see they say, it's a fan.
It's a spear.
He's got the tusk.
It's a tree hugging the leg.
It's a wall.
And then somebody else, it's a rope.
They've all got a limited perspective
of what this object is or what this reality is.
And none of them are wrong.
And they are all partially right, kind of, in some aspect.
And civility is about learning to appreciate
those perspectives, not attack the other's point of views.
So I love what you stand for and how
you're helping people recognize that we don't
have to be at a war of words.
No, then there'd be no war.
That's what we disagree with.
Yeah.
In fact, the opposite is true.
We have an opportunity to create bond and relationships
and success.
Greater strides by abandoning the war.
That's what I've done.
I've abandoned the war.
One of your greatest quotes I heard, Jackson,
was I heard someone say, if you have two people that
agree on everything, one of them isn't necessary.
That's interesting.
That's cold hard mic drop.
I like that.
Very good.
So standing against people versus standing against,
perhaps, a vice or standing against evil,
something that's inherently wrong,
what are your thoughts on the tactics?
What are some of the tactics that people are utilizing
now that are ruining their opportunities?
Well, yeah, one of the tactics we use is to smear people,
to smear and to pretty much launch a campaign against them.
And the only way to do that successfully is media.
So they're taking the social media
to smear someone's name or take it to news outlets
to smear someone's name.
Unfortunately, this world, and especially in the United States,
is so captivated by whatever is said in social media
and on the news media that will believe anything.
And there doesn't have to be proof.
There doesn't have to be evidence.
And as long as it's put out there, then it must be true.
And so if they said it, then I'm going to buy into it.
And people use that.
They use that because they will spread negativity.
I saw a video today someone sent me
that had Alexa was supposed to be saying
that there's going to be a World War III starting this year.
And it was in a voice that sounded like Alexa.
I said, first of all, that's not Alexa.
And Alexa would not know information like that.
But I sent an emoji back to the person just laughing.
And I'm pretty sure everyone was laughing because they
thought to share this because they thought it meant something.
And I'm like, we just can't just believe everything
that's put out there.
Are there some people out there that
have some evil minds that will actually want to start wars?
Yes, there are.
So that's going to put it on social media.
The thing is, it's just one of those things
that we have to stop using the media to spread negativity
because that's the biggest tactic that we're using.
This is the benefit and the curse of it.
I said earlier that media is at our fingertips.
Well, that means it gives a lot of people an opportunity
to spread negativity because they have that.
That's one of the tactics that they have.
They said, OK, let me take this and push this negativity
out there and push it out there and see
how much traction I can get.
I told someone, I would hate being a kid these days
because when I was young, if kids
were going to bully one another, they
would pick on you in the playground,
after school, or whatever.
Now you can have someone who you don't even know
take to the media and start saying horrible things about you.
And then they get other kids who you don't even know spreading
horrible things about you.
And it can go across the globe where
you have the whole, it seems like the whole world saying
negative things about you as a kid.
I can't understand the pressure some of these children are on.
No, I can't either.
I'm in the middle of preparing to publish a book on a subject,
actually.
I'd love to talk about it later because it's
going to have a global impact as it comes out.
But you can come to my door anytime.
You're stuck with me, by the way, just so you know.
Good.
Well, I'm excited.
It's as mutual.
So I've got one more slide to bring up.
It's something that, again, the business world,
you may be able to attract the masses with absolutism,
like using extreme and exaggerating words.
And you'll have a hard time, though,
creating balanced harmony in your relationships
if you make situations like an all or nothing
is an example of that.
Well, I've got a little chart here.
I'd love to know your thoughts on that too, Dr. Matthews.
How is this affecting?
Am I wrong or am I right?
How is this affecting the world when people are saying
things in their marketing?
You'll have no doubt that this will work.
This is unquestionably the best program
you're ever going to find.
Our competitor has the worst track record ever.
And our program is the best thing since sliced bread.
Truly, it's absolutely the case.
You're always going to be struggling
if you do not work with us.
You're never going to get the results that you want
unless you make this change today.
The only way you'll ever win is if you adopt a program
like this one.
If you want to work in a program that's no cost to you,
this is the one.
What's going on with this?
Why are these things good to say as a marketer?
Because every marketer that I see, I shouldn't say every,
but 99% are creating copy with these words
as they're driving force for influence.
It is, and that's exactly what it is.
The worst part to me is when you start saying something
about your competitor.
Because that tells me you're scared of them.
And I've said it time and time again, if you're that good,
you don't need to say anything.
You don't need to say anything about your competitor
if you're that good.
Because your work speaks for itself.
Now, claiming you're the best, I guess.
Toxic.
I'm just going to say it.
It's toxic.
I don't have a problem with claiming you're the best.
But when you say no doubt or when
you say words like without question,
and see, you're basically telling everyone
that you've actually had everyone look at this,
and you have it.
Here's what I hear.
You're saying that you're the best out of 8 billion people
you've never evaluated?
Yeah.
Let's see, here's the other side of that.
I look like Muhammad Ali.
Yeah.
I'm the greatest.
It actually helped.
But it actually helped.
Well, he won.
He won.
I mean, he was a winner.
He put the work in and was a champion.
I would say, I'm kind of famous, maybe infamous,
for saying that we as human beings,
we love to pretend we know the variables.
We think we've got the full story and the full formula
for what.
Is it possible, though, that Muhammad Ali would
have been even more effective and would have been even better
fighter if he knew that he was his best self
and wasn't comparing himself against others?
Is it possible?
I'm not saying is it probable.
No, I know what you're going with.
It's possible.
It's definitely possible.
That's how I look at those opportunities.
You're right on the fact that you
said that he was a winner.
Because I also look at someone like Deion Sanders.
Deion did a great job of marketing.
But if you think about it, I don't
know if you remember when he played, but Deion.
I was like sucking on a binky when he was playing.
Yeah, I can't.
Well, I remember I was actually working
at CBS one of his rookie years.
But at that time, I didn't like him because of his bravado.
But as I think about it, he never said I'm the best.
He never said I'm the greatest.
He said he was good.
He said it was really good.
But he also never put down another player.
And I didn't come to appreciate it till later.
I said, OK, yeah, he talks a lot of stuff.
But he said he won.
He backed it up.
And everybody, then everyone else said,
oh, he's the best I've ever seen.
He didn't say it, but they did it.
Then I saw an interview with him last year
as he was coaching Colorado.
And another coach had said something.
You remember, it was in the news.
Another coach had said some things about him.
And they asked Deion about it.
He said, how do I look saying that I'm a man of God
and I'm going to sit here and trash another man?
I'm not going to buy into that.
And I said, wow.
And he said, if you all remember,
I never talked about other players.
And I thought about it.
And I said, he's right.
He did say that.
People didn't like his bravado, but he never
trashed other people.
And that's funny.
They said, with the things you just posted there,
I have a problem with putting down other people
in their business.
Because what do they have to do with this?
Right.
I'm a protector in nature.
I'm a healer, and I'm a protector.
And it doesn't matter if the person's in the room or not.
To me, it's an unacceptable behavior.
And one that I have to learn to tone down a little bit
and make room for people who do that so that I can have
the ability to inspire and influence them to realize that
it's petty.
Tom Petty's cool.
Bean Petty's not.
There's a difference between the two.
Now, with Deion Sanders, I love the Rocks quote.
It's one of my absolute favorites.
He said, some people don't like me.
Some people don't have good taste.
That is one of my favorite burns for anybody
who's going to roast somebody else.
I love it.
Oh, man.
Dwayne Johnson.
I love that guy.
I love that.
That's great love.
It highlights a reality, too.
It's a great inspiring way to help people realize, too,
though, that every virtue has a vice that mirrors it.
And sometimes we get in the habit of confusing the two.
Confidence is a virtue.
And I'm a good-looking dude.
You're a good-looking dude, too, though.
There's nobody listening to this you could convince me is not
a beautiful human being.
But if they hear me say that, a lot of times they think,
oh, he's arrogant.
Oh, he's prideful.
Dion had a quote last year with another coach who
was trying to bash him.
He said, please don't allow my confidence
to damage your insecurities.
Yes, I heard that quote, too.
I love that.
Because it's true.
I love these things.
Don't come forward and say something negative about him
is because you have an insecurity.
Yeah.
And I didn't quite start learning the story of him
taking over the team and becoming
the coach of the Colorado University
that he's coaching for and how he's
made such an impact on these youth.
It's going to be so cool when that story comes out.
Love that, though.
It's going to come out as a documentary.
It's going to be a movie at some point.
You're right.
I can't wait for it because I'm going to get to learn.
He's trying to mold young men.
He said it's not necessarily about football.
He's trying to mold young men.
And that's the hard job.
But it's something that because I heard someone say to me,
and I had to really think about it,
he said he may be a better coach than he was a football player,
which is really saying so.
That's a good quote, too.
Well, if you think about it, he went to Jackson State
and never coached college before.
Led them to two championships.
He comes to Colorado.
They had only won one game the previous season.
And last year, they won five.
And they won the first three of them.
They expected them to win three all year.
They won five the whole year.
And they probably have one of the best recruiting classes
coming in now because all these kids want
to go play for them now.
Right.
No, it's going to be huge.
And that's that principally driven mentality.
And so our opportunity visionaries, my hope is one,
if these concepts, if you're kind of confused about it,
all the more reason to reach out to Dr. Bear Matthews.
All the more reason to be a student of the reality
because it is these concepts that drove Jake Varson
to become the YouTube ad expert of the world.
It is these concepts that helped Dr. Eric Berg go
from 106,000 subscribers to over 10 million subscribers
on YouTube.
It is these concepts that have helped Michael Hyatt, T
Harbecker, Oprah, Joe Rogan.
Everybody has their flaws.
You can look at every single one of those individuals
and find their flaws, too.
One of my favorite books is As a Man Thinketh.
As a Man Thinketh by James Allen breaks down the concept
that it is our virtues that create our growth
and the goodness in our life.
It is our vices that hold us back.
And every person in this world has virtues and vices.
Yeah.
We gravitate towards the virtue.
We win.
But every single vice we have will always hold us back.
It is not what drives the success of what we do.
It is a hindrance to the success.
And that book beautifully explains that way back
from 1840s, I believe the book comes from.
Super easy.
Not easy.
It's a complicated book.
Give me a dictionary.
I did.
I read it at 16 years old, though,
thanks to my stepdad, who invited me to read it and said,
you got to read this book.
And it was life changing for me.
So Dr. Matthews, I love what you do.
I absolutely hope that you end up on the biggest stages
so that more people can be inspired by this reality.
Because if we could calm some of the noise down even further
and teach, help people, inspire people to get along and explore
perspectives, what would grow from that, the fruits of that?
So a world I want my kids to live in.
OK.
That's the truth.
I would love to see a world where we can just
treat each other right, to put it simply.
That's it.
So everybody who's listening in, I'd
invite you to check out the landing page.
There'll be action steps in there
to see how you can get involved with what Dr. Matthews is up
to.
You can connect with him on LinkedIn as well.
If you have a vision that you'd like to share,
please, in the top right hand corner, it says, be our guest.
Click on that button.
Learn about coming in and talk to me about what your vision is.
If you are a leader with an excellent attitude,
it doesn't matter if you are Dion Sanders or the goat, LeBron
James.
That's the goat to me.
And it doesn't matter for them.
You can be on my show.
But LeBron, if you're listening, Dion, come rock the mic with me,
guys.
I'll give him a call for me.
What's that?
I'll give him a call for you.
Oh, that'd be great.
Please do.
That'd be awesome.
All right.
And then if you like the show, if you've
gotten anything out of this, we ask you to subscribe.
Comment.
Let us know.
If there's things that you would love to see us improve,
do that too.
And if you have questions for us,
you can always drop those in the comments.
We will get back to you.
But we really enjoy this opportunity to share how to really maximize
and empower your visions.
Because again, that's what's going to drive more goodness into this world.
So everybody have a fantastic rest of your day.
And we'll catch you on the next episode.
Bye for now.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions as these episodes continue
to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision.