1
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how to get your product or service or whatever it is to the people in a way where they will say, okay, I want this and

2
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Not just I want this I want this from that person that company that whatever it is

3
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There's the challenge the the

4
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The results the revenue that we're generating the revenue companies generating has to be a result

5
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Not the cause of doing business

6
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Once we make it about a cause we are changing the game completely