If you're just looking to make one deal, and I don't care what it is you're doing or selling,
you got to really think about what's going to put the relationship in place where I can make five more after this.
And so it's not always about extracting every single concession that you can get
or extracting every single dime from a situation. It's really about understanding that whoever it is you're dealing with,
they've got their agenda, they've got their also a tremendous amount of value in many cases they're trying to bring to the table,
and they need to be compensated for that. So how do you balance all those things out where everybody can get as close to winning as possible anyway?
Lots of practice, right?
Right. Well, yeah, and lots of listening.