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really skip the generations, right? Yeah. Yeah, it does sometimes. So that's, that's cool. I hope you,

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you know, if you ever want to practice partner for Spanish, I got you.

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That's right. So, um, as we, as we get ready to dive into your vision

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and where, where your vision of T came from and, and being able to launch a T franchise,

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you know, along the lines of Starbucks, um, what are three resources, three books that you'd

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recommend to the audience if they've got a vision they want to fulfill? Well, let's see, I've been

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exposed to so much stuff lately and, um, I did go, it was just kind of on a whim. I've been doing so

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many cool networking events. And so, um, I went to, uh, I was actually a realtors of San Antonio. So

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I think mostly women, women realtors of San Antonio, and they had a guest speaker and he had a book

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called the Liberty of Our Language Revealed. And it's Thomas Blackburn. Um, I'm gonna wait, Thomas,

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Thomas, we'll call him Thomas. Yeah, we can update in the show notes. That's okay. Yeah. Yeah. Yeah.

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I'll find it. Thomas, um, he wrote a book called, um, Thomas Blackwell. That's what it is. Blackwell.

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And so it's all about, uh, speaking positivity into existence and how the impact of our words,

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um, on everything around us and inside of us. So I've always been a little bit of a, you know,

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I've a little bit cheeky. And so I won't say that I, everything that comes out of my mouth is positive,

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but, um, his, his talk really made me think about that, you know, especially as you try to manifest

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something like, like a business, uh, and a business that's there to serve. Um, I, I got a lot out of

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that. So, um, power of our language and, and what we say, what we think and all that stuff tied

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together. Uh, another resource, um, I've, I'm doing a training right now called RFA, um, which is a

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couple of gentlemen, young guys, young guys from Florida who've put together a pretty intensive

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in and out kind of training for, um, marketing. So I think a lot of people in my shoes, small

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business owners are going to be, um, struggling to pay for the marketing. And what I found is when I,

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when I paid someone else to do it, um, I thought, ah, this is going to be great. They're professionals.

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They'll put it together, but

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I got a verse everybody's bottle over right now. 99% of marketers have no idea what they're doing,

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but go ahead. Well, and you know what I found, I'm not going to say they know what they're doing,

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but they were super sweet, super wonderful, but they just didn't, it wasn't me. You know, it wasn't

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in my, they weren't in my head. They could, they weren't putting out what the way I would do it or

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the way I would say it or the emphasis I wanted to, to put on it. So I really feel like in my case,

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especially, it's not just a matter of not having, you know, a huge amount of money to put toward

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marketing, but really it's just about like, I want my version to come out, my vision, my spin. So

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I love that too, but I think that's enough. Well, that's good. And that's pointed in to,

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to respect the reality too. I'm not calling out people for being bad, but marketers, we have a 99%

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loss rate as businesses over 10 years, 96% literally lose and fail 4% hang on. And so there's

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a lot of things that are broken there. Right. So it's important as business owners that we read

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books like the E-Myth where, you know, somebody like Michael Berger, who has multiple victories

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in business breaks down greater formulas and capacities to understand how do we find the ones

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who are legitimate. And I'm very curious about the resource. I didn't catch it. How do you spell it?

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What, what's the name of the resource? So it's, it's a RFA. So they named their company Rich from

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Anywhere. And it's, they have, they have a couple of really cool things. I mean, they've actually

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developed an actual software called Communicate. And it'll do everything for you. It puts all your

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funneling, all of your emails, all of your marketing tools in one place. They provide a lot of

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templates. They've really put a lot of work into it. And I was, I was pretty impressed. And they,

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they just, they reel me right in. Nice. Well, that's awesome. Yeah. I'll definitely be taking

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a look at it. We'll drop their link in the resources as well. The, the world of abundance,

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right? The law of abundance says when we find opportunities for expansion, the neat thing about

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expansion is you're not giving away the cake that you have. You're more like cultivating a farm

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where you have more land to continue to grow what you're doing. Adding layers to your cake, right?

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Yeah, exactly. Well, I'll set on the cake analogy. So we will cut to a break real quick. We'll be

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right back and we'll dive in about tea, Starbucks, coffee, La Tida, all things wonderful with your

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vision, Leah, and look forward to it. All right. Welcome in to Vision Pros Live with Jackson Calame.

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I'm your show host. We will be doing interviews for visionary entrepreneurs and guest leaders

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who are building fantastic visions out there. Hey, what's up Vision Pros. Welcome into another

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episode of Vision Pros Live. I'm your show host, Jackson Calame, founder and CEO of First Class

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Business. I'm excited to have a local native from the San Antonio area, Kerrville, and she's here

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with me and I'm from San Antonio too, for those who don't know this. So this is exciting. So I'm

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usually interviewing people from all over the nation and she's got a tea shop called La Tida

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with super high quality teas. And I know personally how incredibly hard it is to run small local

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businesses, starting from being born to a mother, a single mother of six, who ran a gas station

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outside of San Antonio before there was anything outside of the 1604 loop. I know the sacrifice is

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an effort that she put into that. We also had a little restaurant in it. She called Salt and Pepper

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that was very quaint. And my grandpa owned a couple of gas stations as well. There was all

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sorts of learning opportunities growing up, watching the different developments of businesses,

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understanding how important small businesses are, not only to America and to our economy, but

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to my personal life. I grew up around a lot of them. So I'm really happy that Leah's got her shop.

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We look forward to seeing her shop continue to grow. We're going to talk about her desires for

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expansion efforts to bring forward what Starbucks has done for cappuccinos, frappuccinos, all these

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different drinks, because a lot of us don't know a whole lot about the world of tea. And so we're

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going to explore that today. Before I bring Leah on stage, I also want to give a shout out to a few

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of our sponsors. The two sponsors that are listed right now are actually clients of ours. And I only

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work with people who inspire me and will inspire my four children as well. I got four children.

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I want to see them know that I was a good example in life, that I worked with people who made things

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that matter. Let's talk about Sean LeChuga and The Wellness Shop 365. Sean's actually become an

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amazing friend of mine. He actually started also helping us with our pre-show processes of talking

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to people for this show, because we saw opportunities to integrate our visions even further. What really

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caught my attention about him as a holistic wellness professional was that they were asking

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questions as deep as, what's your joy look like in life? What about spirituality in your career?

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And not just your health, but your relationships. And were you volunteering? And Sean and Julianne

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have created this 365 Wheel of Life to run an assessment on that. And of course, they also help

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with the traditional aspects of health too, such as what's your diet and exercise look like, what

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supplements are you taking? And I just found them an absolute joy to get to know and work with and

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talk to. And we look forward to seeing their vision continue to expand. Melissa Gray of The Law Spot

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is also one of those sponsors and having, again, helped so many different businesses out there that,

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you know, if I were to ask, I've worked with a few thousand businesses, and if I were to ask them,

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who is your legal counsel? 90% of them probably do not have somebody on hand. The ones that do,

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likely just chose somebody and they probably pay retainers that are far higher than they need to.

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And they're probably fairly disconnected from that general counsel. Melissa came onto the show and

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I was a bit nervous about that because I'm a very big nurturer. I don't like people who are

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conflict oriented and most attorneys I meet, they kind of get in your face pretty quick. She's a

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nurturer. She's also got the ability to be the professional attorney and she makes legal simple

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for people. She's based out of the Dallas area in Texas as well. And again, I found her to be an

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absolute joy to work with. And she's building this program called The Law Spot that bridges a gap

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between the free resources out there like LegalZoom and Crocodoc. And again, those New York style

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retainers where you're getting charged by the minute and it's adding up fast and you're not

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necessarily getting that type of representation that makes you feel comfortable. As a legal counsel,

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as stewards of our lives, as stewards of our ventures and our visions, the more wise we become

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with how we do business, the more we learn about what we need to know about what we don't know,

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the more likely we're going to have success. So I hope that helps at least one of you. Feel free to

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contact them or check their episodes out. And we have the Water Project. I'm running out of water

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right now, but this is exactly why I bring this up. There's millions of people who would have to

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walk miles to go get water in this world. I get to walk to my kitchen. I think most of you listening

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in do as well. We don't have to go far for our basic resources. And so we have an opportunity to

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raise awareness. We have an opportunity to give back. What I love about the Water Project is they

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let you select the community that you're actually going to help. And you get to see how many people

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are affected by it. You get to see what project they're going to complete. And you actually get

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to see that project come to fruition as they email you with updates about what's going on,

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how the process works. I love their transparency and how they go about this. And these kids that

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I see on the screen right after this list of projects showcases that these kids celebrate

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water like it's Christmas Day. And while that simultaneously breaks my heart, it reminds me

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of the power and value and importance of bringing resources to people in the world. We've got 8

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billion people in this world to help. So if you have a cause that's near and dear to your heart,

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near and dear to your heart that you'd like us to contribute to, please drop that as a comment in

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the links. We'll be happy to take a look at it. We might even feature it on the show as well.

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So without further ado, we're going to explore La Ti Da, bringing the floor is on stage and

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Leah, welcome to Vision Pros Live. Hello, hello. Thrilled to be here. Happy to have you. We're

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going to dive right into this vision of tea and your life really. This is going to be very well

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rounded. This is your show. So what is your vision for those that you serve? Well, I am just thrilled,

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thrilled, thrilled to be here in San Antonio. I discovered this little tea shop in Kerrville

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that was phenomenal. And that's where I finished up my teaching career. And I fell in love with

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their tea. I've always been a tea drinker, but you know, you'll find that one restaurant, Bill Miller,

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you know, has great tea. Yay. It's always fresh, always good. But this was next level. I mean,

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these people- That's big. Yeah. I don't know anybody who doesn't rave about Bill Miller's.

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So then we honored it. Yeah, they have done their part. But I tell you what, I think I was,

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I think I was telling you that back in the eighties, when I finished college, we went on a little

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Europe trip with a little group, you know, the little groups that you meet in school. And as an

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English major, of course, we were all just thrilled to be anywhere near Shakespeare and all that. But

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we are, we were in Europe and we're passing these amazing, you know, three, 400 year old cafes with

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these gorgeous patios and everyone's drinking this amazing foamy, creamy stuff. And we're like,

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what is that? What is that? And then anybody out there who's like me, you know, over 50,

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you know that we did not have cappuccinos, lattes and espressos in the old days. We had a cup of Joe

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and that was it. And if you got real cream, it was a banner day. So we were over there just floored

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by the gorgeous fresh ground. I mean, they were making it. You could smell it coming out of the,

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I mean, it was, it was like, it was a Mecca. So, you know, shortly after that, when I got back from

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Europe and I started hearing about this new kind called Starbucks, you know, and they're bringing

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in all these cappuccinos and lattes and it's like, you know, lot venti back then it was really, you

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know, funny people laughing about the different funny sizes and the funny names. But, but you

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know, now look at us today, 2024, you know, if anybody goes a day without Starbucks, it's, it's,

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it's unusual, right? So it's exactly the same. I go for the cake pops. I'm all about my cake pops.

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Oh, okay. That's good. Well, you know what you like. So it's exactly the same story with tea.

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Just like with coffee over the centuries, the rest of the world, you know, has, has known all about

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teas and the value of tea and the health benefits of tea and the amazing variety and just

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soul soothing qualities of tea. Like I am just into it. You know what I mean? So I have a lot of

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fun and I thought to myself, am I going to get tired of saying this ever? Because when people

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come in the store, I immediately like stick their nose into a can of tea and say, smell this, smell

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this. And we have, you know, we have zero artificial flavors in our tea. It's a hundred percent

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natural. Most of it's certified organic. There's a few glitches there where you can't get the

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certification, but most 90% of our teas are certified organic, but absolutely all natural.

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So you're not going to have any artificial flavors and you're going to see giant pieces of coconut,

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little tiny pieces of peach, little pieces of strawberries, dried orange. I mean, everything's

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in there, you know, sourced from fruit and it's, it's amazing. So that is my, I'm just so excited

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about the possibility of everybody learning about this and enjoying it kind of just like, like we

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all did with coffee, except with coffee, you know, there's a downside to coffee. It's, it's pretty

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harsh on your stomach. It's pretty, it can be, it can be very unhelpful as far as anxiety and stress

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relief, you know, certain kind of stress relief that comes with having your nice cup of coffee.

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But then there's that cap, that intense caffeine that I know personally, I can feel it in my heart.

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You know, it's a little bit, it's a little bit much for me. So, and then plus with you have stomach

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issues, then you can be really, you know, having some trouble when you're, when you're drinking too

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much coffee. So some people have told me, you know, Hey, I'm trying to get off coffee. I'm trying to

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cut back on coffee. So I got here for that mission as well, because we have so many, almond biscotti.

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I'm just saying, it's my favorite.

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That's cool. And I love your passion. I mean, that's what resonates about the vision. It's like,

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okay, like I can, I can see, feel, smell, taste, touch the vision just by listening to you describe

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it. And that shows the artistry in your passion and what you're up to. I got, so what about for

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you? I'm looking at your, your vision from a more personal standpoint, what do you see for, and I'm

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going to, I'm going to interject with one business style thing here. When we talked about naming this,

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naming this program, I named it to do for tea, what Starbucks did for coffee. Does that mean that

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you want to have these franchises all over the world in every corner? Or does that mean that

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there's a, it's about the experience and about bringing the, the reality to, even if it's just

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to local San Antonio, how big is this vision? How big do you want to see it go?

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Oh my gosh. Well, you know, I was a teacher, so my vision, my whole, my whole life's work has

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always just been about the people right in front of me. You know what I mean? Like your students

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are right in front of you and they're there every day and you got to entertain them and you got to

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engage them and you got to keep them learning and keep them loving learning. So that's kind of like,

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I'm just steeped in that, you know? So I'm doing the same thing now. People come in and I am just

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loving learning, loving teaching them. And, and it's just, it's super rewarding for me to just be

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out and telling people about it. And the more people I can get in the better. Right now, that's

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my biggest problem is I just don't have an, I don't have a little classroom full of, full of people.

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You know, I have, you know, I try to, I try every, you know, every kind of tactic I can to get

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more people in the door, spread the word, that sort of thing. But my vision, I mean, I could see this

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because it's such an amazing product. I mean, and if you start looking online, like there's tea,

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tea websites, there's, there's plenty of places where the tea is sold and it can be mailed to you

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and you can enjoy it. If you don't know to look for it, you're not going to know, but to have a

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place in town, like Tivana used to be. And I believe Tivana was sort of run out of town by

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Starbucks. If I know the story, right. That's, that's the story I keep hearing. I haven't

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researched it at all, but basically, you know, like cowboys Indians, they all got their

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perspectives. So, but it was a very popular store. And those of you, those of you out there who

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remember Tivana like, like Latida is, is doing the same thing. They're, they're doing the same

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thing. They're bringing the loose leaf to the vision. I would say is to make this popular and

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to also make or help people realize the health benefits. One of my customers told me today

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that her son told her stop drinking embalming fluid.

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And he was referring to diet drinks, those aspartame, all the, all the really bad

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chemicals that basically we just willingly just put into our bodies all day long, because we want

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to save calories or we're in a hurry or whatever. So, you know, it's kind of a little bit of a

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learning curve, but the enjoyment, the pleasure, the, the, the, the, the, the, the, the, the, the,

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the, the relaxation you get from a truly fresh cup of tea or glass of tea, because this can be

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hot or cold. A lot of people come in and say, well, I like my tea cold. I don't know. We can't,

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these teas could be anything cold, hot, mixed together, milk, no milk, honey, you name it. So

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it's just infinite, infinite, infinite variety, which is the other big difference with coffee.

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Coffee has a pretty cool thing. Let's, let's, let's leave coffee alone for a little while.

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Yeah. I like the vision on tea and what you're going to, and I don't drink coffee either, but,

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you know, to respect people's variety of choice. I think that's what's cool about this is you're

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giving people more options and your focus is on these healthy options too, that also happen to

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taste really good. So I'm excited for them to be able to try that. And the types of health benefits

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are just amazing. Like there's a rooibos tea that a lot of people haven't heard of. It's from South

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Africa. It has amazing anti-inflammatory properties. So a lot of the ailments and the

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aches and pains that we deal with are always about inflammation. So this tea is naturally caffeine

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free. So you can drink it at night and it just seeps into your body all night long, relieving

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all that inflammation and other irritants. So it's just incredible the different health benefits

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because tea was like the original medicine, you know, thousands of years ago. So yeah, for a lot

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of cultures, absolutely. And we're going to dive into a question driven towards helping the other

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visionaries who are listening in, you know, the other vision pros who want to build their businesses

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as well. One of the questions we ask leaders that come on the show is what's the worst leadership

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experience you've ever had? Well, you know, I was an assistant principal for about 20 years.

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So there's like, which experience do I choose? That's a tough spot to be in because you have to,

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you know, you have to balance the need to be a friend to the students and a resource and a guide

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and also a disciplinarian. So they don't sometimes they don't want to hear what you have to say or

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they've gotten themselves into a position that you now have to deal with and you're the face

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and you're the face of the consequence. So there's just I can't even tell you how many

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there's a lot of them. I think, though, that in taking all that I've learned from from that,

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those years in an administration is, you know, to keep it, keep it, keep it positive. You know,

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everything even when we mess up, it's a learning experience. Even when things don't go the right

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way or the way we want them to, it's we're going to go on, we're going to persevere, we're going to

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learn from this. We're not going to make the same mistakes twice. So that, you know, and then every

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day, I mean, as a new business owner, that's my lesson every every 20 seconds. Oh, I don't want

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to do that again. So my first text blast this morning and I scheduled it for 8am. So guess how

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many people unsubscribe when I woke them up? Yeah, that that is one more reason.

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That would be. Yeah. And you know, it's people, people are going to be upset no matter what we do.

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We'll find some, you know, you can't please everybody. At the same time, there are certain

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lessons, you're right. That say, oh, man, you know, I probably could have, I kind of probably

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could have lost less people in the process of that timing. So well said. Thank you for acknowledging

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that we make mistakes as visionaries. Yeah. Oh, yeah. The other thing too, is, you know,

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if you're a visionary, you can't do it alone. So you have to have a team and to keep your team

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where you want them to be is a lot of positivity, a lot of encouragement, a lot of grace. Because,

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you know, a lot of us visionaries, I don't even know if I'd call myself a visionary, but a lot of

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people in my position, they're kind of, you know, my way or the highway, I've got the best idea in

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the room, yada yada yada. You know, you have to check, check, check that as much as you can,

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because you can't do it alone. You shouldn't try to do it alone. And you don't want to alienate

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yourself so that you have to do it alone. Because if you drive all those people away that are willing

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to help you, that's, you're going to find yourself in a very bad spot. Yeah, that's true. Well, you

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know, we, I would agree with you. Most people don't consider themselves visionaries. It would be

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pretty dangerous to go around introducing yourself and then in the normal world, you know, hey, I'm

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a visionary. You know, I think people would not understand the context of that. So there's

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definitely a unique subset of individuals who are attracted to the show and come towards it. And

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the idea of, of the visionary is somebody who's got a plan, right? A plan is a vision.

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And it's an opportunity to perhaps, and a goal as well. You mentioned struggles earlier and goals

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related to the struggle. And yeah, if a goal doesn't have a struggle, it's not really a goal.

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Oh, that's funny. Like, cause you asked the question, you know, how did all this start? And so

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literally, if I think about it, it was all about like, oh, I want to take this to San Antonio and

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share this because everybody doesn't know about it. That's a new vision. So it's like, yeah, it's

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like, my whole, my whole idea was just to share. And that's kind of like, I think what makes my

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situation, I'm, I didn't go into this to be like, Ooh, let's create a, let's be an entrepreneur.

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Let's, I didn't even realize what I had to be an entrepreneur to do this. So, you know, I'm not in

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it for the money. I don't care about money. And you're in education for 20 years, you learn to live

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in, within, and that's, and I'm perfectly happy. So, you know, it's not about that. It's about

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really genuinely sharing and helping people because people need help. We've got the highest

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levels of diabetes, you know, diabetes related illnesses, all that stuff.

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I'd like to ask you on the, on the positive side of leadership, let's flip, let's flip to the

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opposite end. What has been your best leadership experience ever?

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You know, and again, I would say it's all about team because when I have, was so lucky, I was at

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Clark High School and Tyvee High School with the most amazing people. And I could, if I try to

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list them all by name, but I'd leave somebody out. But they're, and they are all people with

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that's just names you would probably recognize because they're so well known in education,

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because they just give, give, give. So the experience I had was just being around those people,

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emulating them, learning from them, understanding how to give grace, to give space, to give, give,

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give. I mean, that's all, that's all you do in education. It's just, you're just constantly

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pouring yourself out. And when you have those excellent role models, then you have a team where

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everyone has the same goal and everybody is focused on the same goal and they're in it to win it.

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And nobody gets tired because, you know, we're all just going to go, go, go till 1130 at night

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when the football game is finally over. You know, it's a lot. And my shout outs always to the

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educators and the administrators and the teachers, because that's, yeah, that's where I learned

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everything. And it's just a way of life that says other people are more important than I am.

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You know, I'm, I love that you give the shout out to Clark High School. I grew up in Oak Meadow,

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which is right there on Northwest Military in Heavner. You're probably very familiar.

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And we were just outside of the North Side School District, but the North Side School District and

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the Northeast School District as a public school product myself, were amazing. Absolutely

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incredible teachers, absolutely incredible experiences. A lot of my friends have gone on

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to do absolutely incredible things in the world. And it's, from what I understand, it's not super

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common in the public space, but you know, you're, you're right. The team, you know, when a team

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comes together and a team's able to work together, it just makes, it makes the process enjoyable and

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learning is far easier when people are enjoying what they're doing. So if you were, if this was

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your last chance to give a powerful lesson with the world of visionaries, people who want to pursue

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their dreams, people who want to do something big, what's the powerful lesson that they can learn

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from your experience? Well, I mean, I think honestly, it's, if you want to do something,

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you have to make sure you have the right why. Like what is your why? And that's pretty, pretty

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common these days, especially in education. We have, we always have to ask ourselves, what's our

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why? Why, why are we doing this? And then that why absolutely has to be about in education. It's

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about the students in business. In my mind, these days, it's got to be about your customers and the

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people that you're trying to serve. So it's, you know, if you're, if you're like, Oh, I want to make

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a bunch of money, let's do it. You know, it's, it's not really about that. And it's probably not going

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to go too well. And it's not going to be very fun because you know, what's worse though is when it

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does go really well and then they find themselves 20, 30, 40 years later, very empty. Yeah. That's

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what I really feel bad for is the ones who pursue the cash as the, as the means, as the, you know,

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I'm doing this for that and they don't find their depth. It's, it's, it's really sad to see that. So

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it can work, but I love the depth that you're talking about. In fact, you've got a great

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testimonial that just came in. And I'd like to highlight that. And that'd be Christine, Christian

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Gutierrez, who says, what sets La Tida apart from all the other tea shops in San Antonio is

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Leah, the knowledge, the passion, dedication that she brings to the community is second to none.

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The Sunday tea tasting is definitely a unique, fun and calming experience.

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Thank you, Christian. I love that. I mean, what, what better way to say like he knows your why,

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you know, like he feels that why as a, you know, as a patron of, of your establishment. That's cool.

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Yeah. Every Sunday we do a absolutely free tea tasting two o'clock, bring your whole family. If

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you want everybody gets a cute little teacup and you know, it's super, super fun. You get to try,

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we try, always try five different teas. So if you've never tasted an Oolong, you've never

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tasted an herbal, it kind of gives you a chance to explore that and get familiar with them,

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with the teas. So it's a lot of fun. Absolutely. I want to, I want to come back to

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the establishment and more about the experience of working with or attracting people who may be

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unfamiliar with tea, you know, and may not know that one, some of us, like I grew up thinking

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tea was nasty, you know, and I also came up from a religion standpoint where we were blanket

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taught tea and coffee, like never touch. And then I also learned later about herbal teas and how

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beneficial they are. Thanks to my stepdad, he started to introduce me to herbal teas and said,

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no, this is actually good for you and healthy. And, and so I started to, I started to understand

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that there was a place for it, but I, I didn't know what I didn't know. And so one of the

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challenges I think that your business faces that sushi places often face as well,

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is how do I, how do I educate people to feel comfortable? Oh my gosh. I totally remember.

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What's that? Yeah. I, I totally remember like, again, in the eighties, nobody had ever heard of

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sushi. I thought it was the most disgusting thing I have ever heard. How can people sit here and eat

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raw fish? Oh my gosh. What are they thinking? That's so bizarre. Now what's my favorite food?

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Yup. Sushi. That's right. Like it's, it's crazy how delicious sushi is and how good for you. And

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so we, it's just ignorance, you know, what's the experience like when we go into your tea shop?

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What, what can we anticipate experiencing? Well, and I think you're right. So, you know,

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people will say, I don't like tea. And most of the time it's because tea does have one very

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important, um, uh, requirement and that is do not oversteep your tea. So people think, oh,

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just leave it in there a little longer. It'll taste so much better. The longer, the better.

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Yeah. So that's wrong. It's like overcooking a steak, right? Yeah, exactly. And so a lot of teas,

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so, okay, this is a lot, but black teas, green teas, oolong teas, white teas, those are actual

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teas. So they have actual tea leaves from the very same bush, the very same tree. Um, and it's just

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a matter of how they're processed. Are they dry? Do they have water in their process? Are they rolled?

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Are they, are they flat? Are they outside? Are they inside? There's a whole, every distinct type

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of tea has a, has a different way it's processed. So herbals, rooibos and wellness teas have no tea

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leaves in them. Okay. So the only reason they're called tea is because they're steeped and that's

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pretty much the definition. So having said all that, um, you do want to be very careful with

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the ones that are actual tea leaves because you can ruin them. They taste awful. I mean, literally

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in a matter of seconds, they'll go from beautiful, floral, blooming, lovely flavor to the bitterest,

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nastiest, most tangy, um, metallic taste you've ever had. So, so that's important. And so that's

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why we, every time we do a tea tasting, I educate everybody on all that and try to help them

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understand how to avoid bad tea because there really is no such thing as bad tea. I mean, you

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can be allergic to something, but we can pretty much put any of our two teas together and they

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almost taste, always taste amazing. Uh, we came up with one the other day, Jasmine Pearl,

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with a white Earl gray. It's amazing. So, so, so good. And those teas must steep for two and a half

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minutes only, only two and a half minutes. So if you've been steeping your tea for 10 minutes,

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no, it's quick and beautiful and fast and fresh. And it's going to be good.

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San Antonio and Texans and people throughout the world, uh, we're going to be doing a

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great job of helping people throughout the world. Uh, you gotta give Latina a shot. You gotta come

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to San Antonio, you gotta try it out when you're in town. Um, it's, it's, uh, in a, it's actually a

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fantastic area of town too. On the north side of San Antonio, right of 1604, correct?

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Mm hmm. Yeah, we're right there in the, in kind of like a smack dab in the middle of Stone Oak.

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So, um, it might be a little bit of a haul, but I have recently, I've recently set up an entire

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website, all online shopping. And the great thing about Latina is that even if you're in Wisconsin,

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we can get on the phone, we can talk to you about what ails you. We can talk to you about what you

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love, what you don't love, and we can help you choose, um, the tea that's right for you. And

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we'll ship it right to you. That's amazing. It'll arrive on your front step and you can enjoy it

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as long as you want. That's fantastic. So there's a, there's an e-commerce side of the business as

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well that I was, I was actually unaware of. So I'm excited for that because yeah, everybody who's

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listening in now can have an opportunity for that. So, um, the- If you're in the south side and you

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don't want to drive all the way over here, um, through all the traffic and the closed highways

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and all that good stuff, then same thing. We'll just make it straight to you and you won't have

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to venture out until you're ready. That's awesome. And I bet this makes a fantastic gift as well.

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Valentine's is coming up. Um, you know, you might be able to get a rush order in for that for

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somebody who likes to try new experiences. If they like try new foods, like try new drinks,

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then this would be an amazing opportunity to help expand their palette. Um, Leah, I would like to

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ask before we wrap up for other visionaries as well, they're listening in, what are some of the

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greatest lessons and challenges, um, and victories? It can be any one of those three that you've

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learned about business ownership, um, as you've run this establishment, because so many people go in,

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um, and, and don't know what's ahead of them on that path. I don't, I don't necessarily want to

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scare people, but I do want people to be aware of the, you know, the paths that are kind of

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already carved out, um, or the paths that we need to say, no, don't go down this path. That happens

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a lot in business. So go ahead. The floor is yours. Well, gosh, where to begin? Um, so I was

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originally a franchise and the franchise had a lot of, um, tight, tight control, regulations,

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restrictions. Yeah. Type of, of what I could do for marketing. A lot of their stores are in small

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towns. They do a great job. Just word of mouth. Everybody loves it. Like in Kerrville, everybody

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knew about nobility. Everybody told everybody about nobility and it was just, you know, amazing. So,

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um, when I got San Antonio in a large market, uh, that does not work at all. So the big lesson,

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this is it, this is a big lesson. I would, I would say is partnership, partnership, partnership.

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I did not start networking right off the gate. I, I didn't know anything about networking. You

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don't network in education. Okay. There's no networking in education. You just, um, everybody

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just shares and you, you get online and you share with people all over the world and everything is

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just all about sharing and making, making things better. But in business, it's a little bit

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different. So I start, once I started networking though, I realized that just like an education,

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everybody just wants to share. They want it. They want you to be successful. They want to figure

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out how you can help each other. And so, for example, you just said Valentine's day, I have a

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lovely little pop-up coming up on Saturday afternoon from four to seven. We've got all female

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vendors and artisans. They're going to be selling their stuff. They're going to be bringing in their

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people. I'm going to be bringing in people for them. And we're just going to showcase, um,

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fabulous gifts, homemade, complete, one of a kind, unique. You can't get anywhere else.

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And that's the kind of partnership. And these ladies just came in. Everyone I've met, everyone

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I've talked to, um, San Antonio networking group, working moms of San Antonio, um,

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NABO, National Association of Women Business Owners, all I have met so many wonderful,

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wonderful people, um, and BNI, they just all come together and they, they gather around you and they

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say, let's do it. I just met today with, um, two fundraisers. They want to do a leukemia and lymphoma

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fundraiser. So we're going to be doing that, uh, coming up in a few weeks. It's going to be amazing.

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Um, we're going to be, um, putting some challenges out there, getting people revved up about raising

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money for cancer research. Um, so it's just, the possibilities are endless, but you have to get out

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there. It's not, it's not going to come into your little shop. You'll be sitting by yourself staring

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at an empty, at an empty room for, until you finally lose your lease. So, um, yeah, that's,

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that's my, that's my nugget. It's a partner, partner, support, support, um, and keep it positive.

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Like, and every beautiful networking event I've gone to has said the same thing. It's like you

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have to give before you get. And so that's, um, that's the lesson right there. I think.

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I love that. And, and there's, you know, I heard the two lessons. One was in small towns, the game's

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different. Um, right. And we started this conversation. We were talking about marketers

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and I said something that could be seen as very, very rude, which was 99% of marketers don't know

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what they're doing. I would say the other thing that you learned in the process was to listen,

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was to listen to your market. Um, and that's the challenge I see with most marketers. They want to

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tell you how to do things or what to do, but in a way, it's a challenge. And so, um,

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marketing, much like being a doctor, if we don't analysis, if we don't take an analysis of where

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the person's at, what's going on with the market, what the market research is telling us about today

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versus yesterday and this demographic versus that demographic, then it doesn't matter how much we

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talk about how great we are. At the end of the day, people don't care how much you know until they

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know how much you care. And if you don't care about the people you're serving, you're not going to

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figure out the challenges and how to solve them. So, uh, I would say those two factors, partnerships,

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partnerships, partnerships that applies on the global and national level as well. It also very

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much applies to the local business factors of what we do. And, and Leah, I love how well you've

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emulated listening to your, to your customers. I'll pull one more up here because, uh, we had

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one other comment from, was it Ruby? And it got buried in here. Here we are. Ruby Diaz,

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can't wait to stop by for tea on Sunday. Um, so you got somebody coming in and, uh, we will look,

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we look forward to seeing your success, um, following along as, as you continue to grow the

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business, uh, vision pros, those who are listening in, if you have a vision that you'd like to share

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in the top right corner of the page, there will be a button that says, be our guest. We would love

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to hear your wholesome visions, what you're trying to bring to the world. Uh, you don't have to be

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Bill Gates or Michael Jordan, but if you're listening, Mike, you're welcome to come on the

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show too. Um, and the rest of you can have questions. Feel free to, to, to, yeah, exactly.

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MJ, you can follow Latida as well. Exactly. And the rest of you, uh, we'll have all of the links

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that are pertinent for Latida as well in the landing page on the show notes. Um, you can catch

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those there and Leah, we appreciate you being here today. This was awesome. Thank you so much for the

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opportunity and I really appreciate you too, Jackson. Absolutely. I'll see you soon. Thank you

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for being here today. I'm really happy that you tuned in to vision pros live. I'm looking forward

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to seeing your reactions as these episodes continue to move forward. This is going to get more and

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more fun. We'll have more and more engagement as well. We'll invite people to participate in the

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show and thank you for giving us your time and attention. Have an excellent time building out

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your vision.