1 00:00:00,000 --> 00:00:02,960 So I'm like super interested in. 2 00:00:02,960 --> 00:00:07,200 Well, just so part of my journey when I got to Houston back in 93 was managing 3 00:00:07,200 --> 00:00:12,440 the household of certain athletes because I opted not to play. 4 00:00:12,440 --> 00:00:16,600 So I just I spent a lot of time between NBA and NFL behind the scenes. 5 00:00:16,600 --> 00:00:19,920 I don't know if you ever seen ballers with Dwayne Johnson. 6 00:00:19,920 --> 00:00:24,080 But I was Dwayne that character in my life. 7 00:00:24,080 --> 00:00:26,120 So where is she then? 8 00:00:26,120 --> 00:00:30,800 So what did you play? 9 00:00:30,800 --> 00:00:35,040 So I was football wrestling and track, but as I came to Texas, 10 00:00:35,040 --> 00:00:38,440 I was really playing a lot of beach volleyball. 11 00:00:38,440 --> 00:00:42,040 And so I came down here thinking I would play football as a defensive back and 12 00:00:42,040 --> 00:00:45,240 just somebody pulled me aside and said, think this through and 13 00:00:45,240 --> 00:00:48,680 I opted not to play sports anymore on a competitive level. 14 00:00:48,680 --> 00:00:53,240 And I just went to business management, business consulting, 15 00:00:53,240 --> 00:00:54,680 that type of thing. 16 00:00:54,680 --> 00:00:57,280 So yeah, that's awesome, man. 17 00:00:57,280 --> 00:01:01,760 Well, I am ultra impressed with your ability to show up the way you've 18 00:01:01,760 --> 00:01:06,560 supported the show and the process as like you've been a tremendous leader 19 00:01:06,560 --> 00:01:10,040 with what I would call quiet dignity. 20 00:01:10,040 --> 00:01:14,760 Just there supporting what we're up to, putting yourself on my map and 21 00:01:14,760 --> 00:01:18,560 I'm loving what I'm seeing on your on your website, the way you show up, 22 00:01:18,560 --> 00:01:20,240 ask questions of people, etc. 23 00:01:20,240 --> 00:01:22,480 Like I'm super stoked that you joined us. 24 00:01:22,480 --> 00:01:26,560 So I gotta find out man, what are the three books or 25 00:01:26,560 --> 00:01:31,320 resources that you would recommend to visionaries? 26 00:01:31,320 --> 00:01:34,280 So depending on where you are in life at any given time, 27 00:01:34,280 --> 00:01:37,360 Howard Bloom had a book called The Lucifer Principle. 28 00:01:37,360 --> 00:01:41,880 And that just blew my mind because it got you thinking about how we as 29 00:01:41,880 --> 00:01:44,520 a whole body of humans think. 30 00:01:44,520 --> 00:01:50,560 And so that book was one of the ones that really just kind of rock my foundation. 31 00:01:50,560 --> 00:01:52,800 I reached out to him actually connect to him on LinkedIn. 32 00:01:52,800 --> 00:01:53,760 That was a beautiful thing too. 33 00:01:53,760 --> 00:01:55,560 He's still around and still producing. 34 00:01:55,560 --> 00:02:00,560 And when you look at the guy's story, well connect, he's done so much. 35 00:02:00,560 --> 00:02:03,760 Doug Hubbard released a book called How to Measure Anything. 36 00:02:03,760 --> 00:02:08,040 Connect to the Doug Douglas Hubbard on LinkedIn as well. 37 00:02:08,040 --> 00:02:11,200 Simply because my role in one of the programs was helping small business 38 00:02:11,200 --> 00:02:13,840 owners understand how to find market share and things like that. 39 00:02:13,840 --> 00:02:17,120 And Doug just had this book that said, I don't care what it is, 40 00:02:17,120 --> 00:02:19,960 I can show you the framework to measure things. 41 00:02:19,960 --> 00:02:21,640 And then the last one's kind of up in the air. 42 00:02:21,640 --> 00:02:25,400 I have a book from when I was a kid, Anthony Robbins. 43 00:02:25,400 --> 00:02:27,520 And it's not Tony Robbins, it's another guy. 44 00:02:27,520 --> 00:02:30,840 So this guy, I can't even remember the name of it right off hand and 45 00:02:30,840 --> 00:02:32,920 I'll put it in one of the links later on. 46 00:02:32,920 --> 00:02:36,480 But what it helped me do, it built on everything that your Zig Ziglar, 47 00:02:36,480 --> 00:02:41,280 Tom Hopkins and all the great leaders back in the day that if you're from the 90s, 48 00:02:41,280 --> 00:02:45,120 talk about leadership and controlling your own destiny and 49 00:02:45,120 --> 00:02:47,720 focusing on what you can do versus what others is doing to you. 50 00:02:47,720 --> 00:02:52,440 So when I get that one, I'll reference it, but those are the three books. 51 00:02:52,440 --> 00:02:56,480 Man, that's deep and I have not read any of those books. 52 00:02:56,480 --> 00:02:59,720 So my reading list, and then the way you reference it, 53 00:02:59,720 --> 00:03:02,800 the way you're connecting to these authors too, right? 54 00:03:02,800 --> 00:03:08,400 The realizing that, okay, I found this deep, rich well of water. 55 00:03:08,400 --> 00:03:13,600 And I know who created it and you're going and connecting to that creator, 56 00:03:13,600 --> 00:03:17,160 realizing that there's far more depth beyond the book itself. 57 00:03:17,160 --> 00:03:21,080 And I hope visionaries, those of you listening in, pick up these principles, 58 00:03:21,080 --> 00:03:22,080 implement them in your life. 59 00:03:22,080 --> 00:03:23,680 It's amazing what can happen. 60 00:03:23,680 --> 00:03:27,240 John, we'll be right back and everybody else, we'll see you right after the intro. 61 00:03:27,240 --> 00:03:30,440 All right, welcome in to Vision Pros Live. 62 00:03:30,440 --> 00:03:32,480 With Jackson Calame, I'm your show host. 63 00:03:32,480 --> 00:03:35,400 We'll be doing interviews for visionary entrepreneurs and 64 00:03:35,400 --> 00:03:38,480 guest leaders who are building fantastic visions out there. 65 00:03:38,480 --> 00:03:48,640 Hey, what's up everybody? 66 00:03:48,640 --> 00:03:51,440 Welcome in to another episode of Vision Pros Live. 67 00:03:51,440 --> 00:03:55,400 I'm your show host, Jackson Calame, founder and CEO of First Class Business. 68 00:03:55,400 --> 00:03:59,520 And I'm so excited to have John Whaley on today. 69 00:03:59,520 --> 00:04:03,560 His leadership principles, the way he shows up, the way he writes on LinkedIn. 70 00:04:03,560 --> 00:04:08,440 You can learn so much about somebody by paying attention to the questions they 71 00:04:08,440 --> 00:04:13,560 ask by seeing the types of responses that they give. 72 00:04:13,560 --> 00:04:19,480 And as I was watching one of his trainings on advice and he's talking about physics 73 00:04:19,480 --> 00:04:22,400 and how laws of physics pertain to business. 74 00:04:22,400 --> 00:04:26,560 And he used the term you might want to consider. 75 00:04:26,560 --> 00:04:31,840 I was like, that's one of those golden coaching phrases that I'm a big, big fan of. 76 00:04:31,840 --> 00:04:36,960 It's finding people who do not tell you what to do, who do not try to control how 77 00:04:36,960 --> 00:04:38,560 you go about things. 78 00:04:38,560 --> 00:04:43,440 And in today's modern society, we almost all fall into hyperbole and 79 00:04:43,440 --> 00:04:45,960 force and coercion due to the media. 80 00:04:45,960 --> 00:04:49,960 But we can discipline ourselves and show up to serve people, 81 00:04:49,960 --> 00:04:52,800 recognizing that they are the visionaries of their lives. 82 00:04:52,800 --> 00:04:53,880 That's what we strive to do here. 83 00:04:53,880 --> 00:04:56,040 And I saw John emulating that in his trainings. 84 00:04:56,040 --> 00:04:58,240 I was like, man, this is going to be so fun. 85 00:04:58,240 --> 00:05:02,440 Before we bring John on stage, I always want to give a shout out in reference to 86 00:05:02,440 --> 00:05:03,920 people that we consider sponsors. 87 00:05:03,920 --> 00:05:07,600 In this case, our two sponsors are clients of ours. 88 00:05:07,600 --> 00:05:11,400 One of them is Sean Lechuga of the Wellness Shop 365. 89 00:05:11,400 --> 00:05:16,960 And Sean's depth, we're going to skip right down to his 365 wheel of life assessment. 90 00:05:16,960 --> 00:05:20,440 Him and Juliana have built an integrative approach to nutrition and 91 00:05:20,440 --> 00:05:23,160 health as coaches and consultants in that space. 92 00:05:23,160 --> 00:05:28,800 And what I love is their depth of diving into spirituality, your joy, your career, 93 00:05:28,800 --> 00:05:31,800 your relationships, what you're doing to volunteer. 94 00:05:31,800 --> 00:05:36,880 And of course, your exercises, what you're eating, what you drink, consuming, 95 00:05:36,880 --> 00:05:38,480 those things matter too. 96 00:05:38,480 --> 00:05:42,520 But the depth of what they are striving to accomplish as a family and 97 00:05:42,520 --> 00:05:46,840 then teaching and providing the world about shows me something that is going to 98 00:05:46,840 --> 00:05:50,720 be absolutely a game changer for people in life as they continue to dedicate 99 00:05:50,720 --> 00:05:53,840 themselves to building out their business and brand. 100 00:05:53,840 --> 00:05:56,400 Then there's Melissa with the Law Spot. 101 00:05:56,400 --> 00:05:59,760 Melissa came on our show as well, both of them have previous episodes you can check 102 00:05:59,760 --> 00:06:06,000 out and she's got this nurture nature that I don't see in very many attorneys out there. 103 00:06:06,000 --> 00:06:10,640 And in addition to that, she of course is a powerful, fantastic attorney. 104 00:06:10,640 --> 00:06:13,640 She understands that law doesn't have to be complicated, but 105 00:06:13,640 --> 00:06:16,320 it gets complicated when we do one of two things. 106 00:06:16,320 --> 00:06:21,480 When we ignore it until we need it or when we pay an arm and 107 00:06:21,480 --> 00:06:26,160 a leg for a retainer for a council that we don't really know if they're the best, 108 00:06:26,160 --> 00:06:30,600 but we just kind of take their word for it or we judge how good they are based on 109 00:06:30,600 --> 00:06:32,920 the price of what we pay. 110 00:06:32,920 --> 00:06:39,520 I've felt the tragic realities of being an unwise steward of my legal counsel in 111 00:06:39,520 --> 00:06:42,440 the past, I know how hard that can be for startups. 112 00:06:42,440 --> 00:06:46,400 And so my goal with presenting you with these opportunities visionaries is so 113 00:06:46,400 --> 00:06:49,800 that you can get ahead of some of the learning curves that I had to learn the 114 00:06:49,800 --> 00:06:52,320 hard way and hopefully protect your own entities. 115 00:06:52,320 --> 00:06:58,600 Business is not a matter of two steps forwards, one step backwards, two steps, 116 00:06:58,600 --> 00:07:00,640 four, one step, it's more like rock climbing. 117 00:07:00,640 --> 00:07:05,960 And as you make that rock climbing and you're going, you can fall six inches and 118 00:07:05,960 --> 00:07:10,280 you can fall 60 feet and really hurt yourself. 119 00:07:10,280 --> 00:07:14,160 And so it's very important that as we go through the process of business ownership 120 00:07:14,160 --> 00:07:18,080 and scale and growth, that we do everything that we can to protect ourselves and 121 00:07:18,080 --> 00:07:21,800 put ourselves in a good position to provide for all those who are relying on us, 122 00:07:21,800 --> 00:07:24,440 to lead them up this mountain top the right way. 123 00:07:24,440 --> 00:07:26,720 And some roads are easier than others. 124 00:07:26,720 --> 00:07:29,400 The entrepreneurship road, according to statistics, 125 00:07:29,400 --> 00:07:32,040 is one of the hardest paths that you can take. 126 00:07:32,040 --> 00:07:33,480 So be aware of that. 127 00:07:33,480 --> 00:07:38,120 And in addition to that, the water project, when we have microphones, 128 00:07:38,120 --> 00:07:40,000 we've got the opportunity to make impact. 129 00:07:40,000 --> 00:07:45,120 My hope is to inspire you to consider the millions of people who do not have access 130 00:07:45,120 --> 00:07:46,880 to water like we do. 131 00:07:46,880 --> 00:07:49,480 There are literally millions of people in the world who don't. 132 00:07:49,480 --> 00:07:52,400 And the water project is something really cool. 133 00:07:52,400 --> 00:07:55,240 They show you the communities that you're getting the support. 134 00:07:55,240 --> 00:07:58,080 And when you choose the community that you contribute to, 135 00:07:58,080 --> 00:08:01,200 they'll give you an update of what's going on with the project and 136 00:08:01,200 --> 00:08:03,000 how they bring that project to fruition. 137 00:08:03,000 --> 00:08:05,560 And you get to see and learn about the experience. 138 00:08:05,560 --> 00:08:08,600 I love seeing these pictures where these kids are celebrating water like it's 139 00:08:08,600 --> 00:08:09,720 Christmas. 140 00:08:09,720 --> 00:08:15,440 And it simultaneously breaks my heart if I allow it to knowing that, wow, 141 00:08:15,440 --> 00:08:19,480 what would it be like if my children celebrated water like that? 142 00:08:19,480 --> 00:08:24,360 But two, it just gives me that gratitude as well of all the things that we happen 143 00:08:24,360 --> 00:08:28,200 to have in life, which propels me to say, you know what, even if you can't give, 144 00:08:28,200 --> 00:08:31,600 even if you're in a position where COVID's been hard on the family or you're 145 00:08:31,600 --> 00:08:36,320 out of a job, I hope that you share this or some other means of helping in the 146 00:08:36,320 --> 00:08:39,520 world because we've got 8 billion people on this planet to help. 147 00:08:39,520 --> 00:08:44,120 And we can do so when we come together, spread the word, and spread the wealth as 148 00:08:44,120 --> 00:08:45,160 best we can. 149 00:08:45,160 --> 00:08:50,440 So with that said, I'm going to pull up John's website real quick and dive into 150 00:08:50,440 --> 00:08:51,400 that a little bit. 151 00:08:51,400 --> 00:08:55,400 If you're listening in, I'll do my best to guide you on what we're seeing here. 152 00:08:55,400 --> 00:08:58,160 But what he's built at, I'm going to call it Double E Hour. 153 00:08:58,160 --> 00:09:01,360 I'm going to find out what his brand name is, if it's EE Hour. 154 00:09:01,360 --> 00:09:05,080 And I'm sure there's an entrepreneur or something in there for those double E 155 00:09:05,080 --> 00:09:05,440 Hours. 156 00:09:05,440 --> 00:09:12,440 But he's got this incredible depth of clarity, the best ways to grow a smarter 157 00:09:12,440 --> 00:09:14,040 business and to be a better leader. 158 00:09:14,040 --> 00:09:15,040 He's a consultant. 159 00:09:15,040 --> 00:09:17,760 I know he works with several different organizations as well. 160 00:09:17,760 --> 00:09:23,000 He's dedicated himself to creating some very on-brand and on-point videos as 161 00:09:23,000 --> 00:09:24,000 well. 162 00:09:24,000 --> 00:09:27,920 Whether you're looking to work with him as a temporary business developer, 163 00:09:27,920 --> 00:09:30,840 contract project manager, business growth specialist. 164 00:09:30,840 --> 00:09:34,360 I also saw, and I was reviewing with Kate Lingoni today, is showing her 165 00:09:34,360 --> 00:09:38,560 Trainual and how Trainual helps with procedures, resources, and templates. 166 00:09:38,560 --> 00:09:42,120 And I was like, dang, that's too funny that he's also an official Trainual 167 00:09:42,120 --> 00:09:43,120 ambassador. 168 00:09:43,120 --> 00:09:46,240 And he's championing different causes. 169 00:09:46,240 --> 00:09:48,840 He shows up and represents himself super well. 170 00:09:48,840 --> 00:09:52,000 And I just see a whole lot of abundance with what he's up to. 171 00:09:52,000 --> 00:09:56,040 So I feel incredibly blessed that he's come across our radar, that he's decided 172 00:09:56,040 --> 00:09:57,360 to join us on the show. 173 00:09:57,360 --> 00:10:01,120 And without further ado, so we can maximize our time with him, John Whaley. 174 00:10:01,120 --> 00:10:02,760 Welcome to Vision Pros Live. 175 00:10:02,760 --> 00:10:03,240 Thanks, Jax. 176 00:10:03,240 --> 00:10:05,240 And appreciate being here. 177 00:10:05,240 --> 00:10:08,160 Yeah, man, absolutely. 178 00:10:08,160 --> 00:10:10,600 You know, John, you got so much going on. 179 00:10:10,600 --> 00:10:13,640 I got to ask, what's your vision for those that you serve? 180 00:10:13,640 --> 00:10:14,880 We'll start simple. 181 00:10:14,880 --> 00:10:19,720 Well, for the most part, the vision is really creating a bridge to take people 182 00:10:19,720 --> 00:10:22,400 from wherever they are to wherever they want to be. 183 00:10:22,400 --> 00:10:28,400 So just seeing the number of business owners and executives that I meet on a 184 00:10:28,400 --> 00:10:31,000 yearly basis, they get, they end up in a circle. 185 00:10:31,000 --> 00:10:35,760 They end up in a pattern where there's, they have strong drive, strong passion, 186 00:10:35,760 --> 00:10:40,880 but there's no way currently in the current rhetoric for them to see there's 187 00:10:40,880 --> 00:10:42,760 more than what they currently know. 188 00:10:42,760 --> 00:10:47,080 So it's really right now, it's just bridging the gap between someone who knows 189 00:10:47,080 --> 00:10:50,400 where they want to be, but they have no idea how to get there. 190 00:10:50,400 --> 00:10:51,840 Absolutely. 191 00:10:51,840 --> 00:10:52,360 Very good. 192 00:10:52,360 --> 00:10:54,880 So let's, where do they want to be? 193 00:10:54,880 --> 00:10:55,920 What does that look like? 194 00:10:55,920 --> 00:10:57,160 And what is that? 195 00:10:57,160 --> 00:10:58,880 Let's dive further into that vision. 196 00:10:58,880 --> 00:11:02,120 Once they're on that hilltop, what do they have access to? 197 00:11:02,120 --> 00:11:04,440 What is, how does that change life? 198 00:11:04,440 --> 00:11:07,840 So the big part is with a lot of individuals, we can start with something 199 00:11:07,840 --> 00:11:10,560 as simple as going to play volleyball twice a week with my kids. 200 00:11:10,560 --> 00:11:14,520 I'm still actively out there, even though I'm well over the half century mark. 201 00:11:14,520 --> 00:11:18,320 And to be able to sit down with a youngster and let them know part of what 202 00:11:18,320 --> 00:11:20,680 you mentioned before, there's 8 billion people on the planet. 203 00:11:20,680 --> 00:11:24,840 For the people viewing you right now, that's like a less than half a percent of 204 00:11:24,840 --> 00:11:29,440 the entire population have access and the ability to do what we're doing right now. 205 00:11:29,440 --> 00:11:32,880 And to let these kids know whether you go into a technical trade, whether you 206 00:11:32,880 --> 00:11:36,880 become corporate or scientist or whatever, that they need to start thinking 207 00:11:36,880 --> 00:11:40,680 and dreaming bigger, they need to start leveling up who they hang around to start 208 00:11:40,680 --> 00:11:43,600 to really understand the world is yours. 209 00:11:43,600 --> 00:11:46,760 There is absolutely no boundaries to what you're able to do. 210 00:11:46,760 --> 00:11:49,360 And many kids are like, no, my parents just said I was going to do this. 211 00:11:49,360 --> 00:11:50,360 And that was it. 212 00:11:50,360 --> 00:11:54,480 For my business owners that have been in 10, 15, 20 years, they think I am the 213 00:11:54,480 --> 00:11:57,200 business, this is it, this is what I do, John. 214 00:11:57,200 --> 00:12:00,480 And to help them understand, you can be an ambassador, you can get sovereign funds 215 00:12:00,480 --> 00:12:02,680 from another country, you can speak at Davos. 216 00:12:02,680 --> 00:12:07,280 There's so much more you could do because you're now considered like a general in 217 00:12:07,280 --> 00:12:11,000 the small business army that now it's not you to be out there. 218 00:12:11,000 --> 00:12:12,960 You're not supposed to be out there as a star player anymore. 219 00:12:12,960 --> 00:12:16,720 Let me help you transition to become the coach, the general manager or just a flat 220 00:12:16,720 --> 00:12:18,280 out team owner. 221 00:12:18,280 --> 00:12:18,920 I love that. 222 00:12:18,920 --> 00:12:24,240 And, you know, I'm I think it's maybe a generational thing, but like, I'm still 223 00:12:24,240 --> 00:12:25,960 part of those kids. 224 00:12:25,960 --> 00:12:30,080 You know, I'm 36 and I'm so part of I don't know when I'm 66, I'm still going to 225 00:12:30,080 --> 00:12:31,360 be part of those kids. 226 00:12:31,360 --> 00:12:34,200 I'm still going to be the one saying like, I can learn more, I can do this. 227 00:12:34,200 --> 00:12:39,880 And maybe it's because we grew up with sitcoms and repetitive comedians, you 228 00:12:39,880 --> 00:12:43,600 know, like the same type of comedy of like, oh, well, men never asked for 229 00:12:43,600 --> 00:12:44,760 directions. 230 00:12:44,760 --> 00:12:47,760 You know, like when I grew up with six moms, my mom and five older sisters, 231 00:12:47,760 --> 00:12:49,240 right, they all talked about that a lot. 232 00:12:49,240 --> 00:12:53,440 So here I was going, I better be the man that asked for directions. 233 00:12:53,440 --> 00:12:55,960 I mean, I better learn how to do that. 234 00:12:55,960 --> 00:12:59,720 So maybe there's a whole generation, but I just I would invite anybody who's 235 00:12:59,720 --> 00:13:04,760 listening in, you know, to have that curiosity of a child, right, to have that 236 00:13:04,760 --> 00:13:06,840 desire to grow and learn more. 237 00:13:06,840 --> 00:13:11,480 It doesn't matter if you're 90, you know, or if you're six years old, if you can 238 00:13:11,480 --> 00:13:15,440 keep that mind open to being able to take the lessons in like that. 239 00:13:15,440 --> 00:13:16,200 I don't know. 240 00:13:16,200 --> 00:13:17,000 It serves me well. 241 00:13:17,000 --> 00:13:18,920 It makes my life more fun. 242 00:13:18,920 --> 00:13:19,920 So what's your vision for you? 243 00:13:19,920 --> 00:13:22,320 What do you see for yourself on the horizon? 244 00:13:22,320 --> 00:13:28,920 Just, you know, next two to three years to be able to pull out the airplane, 245 00:13:28,920 --> 00:13:33,920 park the truck in the hangar and throw the kids and the family in and set off to 246 00:13:33,920 --> 00:13:39,200 the sunset or the sunrise and at times go out and give speaking, engage, do 247 00:13:39,200 --> 00:13:42,400 speaking engagements, meet with people and keep investing in companies. 248 00:13:42,400 --> 00:13:47,040 Like this is something I saw as a kid growing up in a rural area that, you 249 00:13:47,040 --> 00:13:52,920 know, many of the men that were very instrumental in grooming and raising me, 250 00:13:52,920 --> 00:13:55,360 it's just like, you know, they owned a small business. 251 00:13:55,360 --> 00:13:56,480 They weren't trying to scale up. 252 00:13:56,480 --> 00:13:57,560 They weren't trying to 10 X. 253 00:13:57,560 --> 00:14:00,480 They weren't trying to do anything other than I make decent money. 254 00:14:00,480 --> 00:14:03,920 And by decent, these people were making well over half a million a year, hand over 255 00:14:03,920 --> 00:14:06,040 fist, hands down, blue collar businesses. 256 00:14:06,560 --> 00:14:10,960 And they just had this thought about them where I'm not doing this for me. 257 00:14:10,960 --> 00:14:12,680 I'm doing this for my family and my legacy. 258 00:14:13,240 --> 00:14:16,320 So it that when I saw that, I said, that's what I wanted. 259 00:14:16,320 --> 00:14:19,280 So when I came to the big city and everybody was, you know, this rat race of 260 00:14:19,280 --> 00:14:21,000 fast pace, I'm like, I don't want any part of this. 261 00:14:21,000 --> 00:14:24,040 I want to make enough to go out and live an enjoyable life and be able 262 00:14:24,040 --> 00:14:27,840 to help people continuously. 263 00:14:27,840 --> 00:14:29,880 My job, man, we had a mic. 264 00:14:29,880 --> 00:14:32,560 I drop it right now for that. 265 00:14:32,560 --> 00:14:33,360 That's awesome. 266 00:14:34,440 --> 00:14:38,920 So there's, it leads me to want to ask so many different questions. 267 00:14:38,960 --> 00:14:41,400 Um, one of them, we're going to get focused in on this one. 268 00:14:41,400 --> 00:14:46,000 You talk about men that you grew up around, um, leaders, not, not a father. 269 00:14:46,200 --> 00:14:47,920 Um, you know, you talk about men. 270 00:14:48,040 --> 00:14:49,440 Can you talk to us more about that? 271 00:14:49,440 --> 00:14:50,080 What does that mean to you? 272 00:14:50,080 --> 00:14:50,960 Who are these men? 273 00:14:51,440 --> 00:14:51,840 Yeah. 274 00:14:51,840 --> 00:14:55,360 So, um, to take us back, put us in the story. 275 00:14:55,360 --> 00:15:00,040 So, yeah, I was in a situation where my mom was married to a 276 00:15:00,040 --> 00:15:02,000 gentleman that was abusive. 277 00:15:02,040 --> 00:15:04,200 And so she decided one day she wasn't going to take it. 278 00:15:04,200 --> 00:15:05,160 We jumped on a plane. 279 00:15:05,160 --> 00:15:08,160 We lived in hiding, jumped on a plane, went to a location where her 280 00:15:08,160 --> 00:15:10,560 sister was located in the middle of nowhere. 281 00:15:10,920 --> 00:15:14,880 And, uh, during that process, I was one of few African-American 282 00:15:14,880 --> 00:15:16,280 black folks in the area. 283 00:15:16,760 --> 00:15:21,120 And so the, over the years, the town took us in, but my mom fell ill. 284 00:15:21,120 --> 00:15:22,400 She had a renal failure. 285 00:15:22,880 --> 00:15:27,480 So by the time I was seven or eight, the good people of the town kind of took me in. 286 00:15:27,480 --> 00:15:31,280 And from there, I ended up going to a Catholic school and being raised in many 287 00:15:31,280 --> 00:15:34,320 different families and almost a quasi foster care situation. 288 00:15:34,760 --> 00:15:37,480 And so whether they're with the police department, I can tell you, they 289 00:15:37,480 --> 00:15:38,880 were just amazing people. 290 00:15:38,880 --> 00:15:42,440 That's why I still got an affinity for the police department, because many of 291 00:15:42,440 --> 00:15:46,000 those people that were there were like, they were there for me. 292 00:15:46,040 --> 00:15:49,840 Um, I had, I was at every sheriff's convention. 293 00:15:49,840 --> 00:15:53,120 Then I had military, we lived near and on a military base. 294 00:15:53,120 --> 00:15:58,240 So I had everything from light birds to generals as my uncles and dads. 295 00:15:58,240 --> 00:16:03,360 And so, you know, at the same time, TV was, you know, not to date myself, but, 296 00:16:03,640 --> 00:16:05,960 you know, the Waltons and he ha and things like this. 297 00:16:05,960 --> 00:16:10,520 And so I had everything from grandpas that fought in World War 298 00:16:10,520 --> 00:16:14,560 II at Vietnam, whole different culture, um, went through the depression all 299 00:16:14,560 --> 00:16:17,400 the way up to the city slicker one day to be an insurance salesman. 300 00:16:17,400 --> 00:16:22,680 And just having them in my life consistently, um, just, it was, you, 301 00:16:22,720 --> 00:16:25,040 you can't create that situation. 302 00:16:25,160 --> 00:16:28,800 Like it just worked out like the universe, God put me there, put me in 303 00:16:28,800 --> 00:16:31,040 the circumstances, but then surrounded me. 304 00:16:31,040 --> 00:16:36,000 So, you know, just with my mom passed when I was 23, but there is no grief. 305 00:16:36,000 --> 00:16:38,040 Like, Oh man, this is, Oh man. 306 00:16:38,040 --> 00:16:38,360 I need it. 307 00:16:38,360 --> 00:16:41,640 It was all just like a constant blessing, but a lesson learned. 308 00:16:42,440 --> 00:16:42,680 Dude. 309 00:16:42,680 --> 00:16:47,040 Well, that's, I mean, you have, you have keyed in on, you know, 310 00:16:47,040 --> 00:16:53,040 on instead of calling it a silver lining, you have viewed it as a silver life. 311 00:16:53,600 --> 00:16:55,480 Um, you know, and that's amazing. 312 00:16:55,520 --> 00:16:58,840 You know, it's my mom, single mama six, right? 313 00:16:58,840 --> 00:17:02,800 So I spent a lot of time at the Paul's house at nine boys, two girls, and still 314 00:17:02,880 --> 00:17:07,400 allowed me to come over and be part of that family, um, you know, and the same 315 00:17:07,400 --> 00:17:08,840 thing was true of many others. 316 00:17:08,840 --> 00:17:09,760 And you're right. 317 00:17:09,760 --> 00:17:11,960 You don't, you didn't get to predict it. 318 00:17:12,080 --> 00:17:15,040 You can't, it's like, it's not like a formula somebody can follow. 319 00:17:15,040 --> 00:17:17,520 It just, it just happened to be that way. 320 00:17:17,520 --> 00:17:22,800 And you've maximized the blessings with the path versus saying, you know, Oh man, 321 00:17:22,800 --> 00:17:26,600 I had to be in this home and I had to go to this home and I had to, I had to, 322 00:17:26,600 --> 00:17:30,880 I had to, I had to, is Rick you've, you've really owned the reality of, of what. 323 00:17:31,400 --> 00:17:33,200 Was available to you in that. 324 00:17:33,200 --> 00:17:35,800 And that's, there's extreme power in that. 325 00:17:36,360 --> 00:17:40,160 Um, let's talk about, I am going to try to take you to a darker subject though. 326 00:17:40,240 --> 00:17:43,760 I'm going to, I'm going to do my best to get you to go into a story of, you know, 327 00:17:43,760 --> 00:17:47,720 what is the worst leadership experience that you've ever had or experienced? 328 00:17:47,960 --> 00:17:51,480 And the reason why I go this route guys and all visionaries listening in is 329 00:17:51,480 --> 00:17:57,560 because it's, it's, you know, it's learning about the history of the 330 00:17:57,560 --> 00:18:02,120 Hitlers that allows us to not repeat the history that has occurred. 331 00:18:02,440 --> 00:18:03,440 Um, so go ahead, John. 332 00:18:04,360 --> 00:18:05,280 It's a great question. 333 00:18:05,280 --> 00:18:11,200 So the worst, um, leadership experience, I would almost say it's ongoing. 334 00:18:11,200 --> 00:18:16,520 And the reason I started, uh, training in the way or creating a content that 335 00:18:16,520 --> 00:18:22,280 I create is simply because it's not that I, it was the worst leadership experience. 336 00:18:22,320 --> 00:18:26,480 I was applying the wrong leadership mindset to situations. 337 00:18:26,680 --> 00:18:31,600 And so what I really teach and preach now is I was trying to be the star 338 00:18:31,600 --> 00:18:34,320 player, the leader, the person on the field, that's it. 339 00:18:34,360 --> 00:18:35,960 I want to bring my team with. 340 00:18:36,640 --> 00:18:40,120 And what ends up happening is, and this, this happened in many deals, whether 341 00:18:40,120 --> 00:18:43,920 we were doing, um, marketing and branding and advertising, or whether, when I was 342 00:18:43,920 --> 00:18:49,280 doing my own radio show, my leadership skills were good if I wanted all the 343 00:18:49,280 --> 00:18:53,400 weight to fall on my head, but my leadership was not good if I wanted to 344 00:18:53,400 --> 00:18:55,960 facilitate growth in all the people around me. 345 00:18:56,360 --> 00:18:59,560 So if you look at a franchise player, every other person's picked 346 00:18:59,560 --> 00:19:00,680 to support that one player. 347 00:19:00,680 --> 00:19:02,240 So you miss the last shot. 348 00:19:02,240 --> 00:19:03,400 That's you, you win the game. 349 00:19:03,400 --> 00:19:03,880 That's you. 350 00:19:04,440 --> 00:19:08,200 So what ended up happening is for years and years, whether I was working with 351 00:19:08,200 --> 00:19:10,640 individuals that were going through it, or I was going through it myself, I 352 00:19:10,640 --> 00:19:14,920 couldn't understand why I couldn't get other people to keep up as visionaries. 353 00:19:14,920 --> 00:19:21,240 We're the volume that the frequency and throughput we have is unmatched. 354 00:19:21,480 --> 00:19:22,560 And I'm like, why can't they keep up? 355 00:19:22,560 --> 00:19:23,440 Why can't they keep up? 356 00:19:24,120 --> 00:19:27,360 And then I realized, dude, you're a menace to society. 357 00:19:27,400 --> 00:19:30,320 Like you're that guy, like calm down. 358 00:19:30,760 --> 00:19:33,800 And then I started thinking back in life of really good coaches I had through 359 00:19:33,800 --> 00:19:39,240 wrestling, football, track, volleyball, and the best coaches were pretty 360 00:19:39,240 --> 00:19:40,560 decent at their sport. 361 00:19:40,600 --> 00:19:44,280 They never made it to the league, but they were so good at pulling the most 362 00:19:44,280 --> 00:19:44,840 out of me. 363 00:19:45,000 --> 00:19:48,520 And in that moment, it hit me like, man, okay, I need to change my leadership 364 00:19:48,520 --> 00:19:53,680 style by making sure that whatever I'm going to lead in is wherever I want to be. 365 00:19:53,680 --> 00:19:56,160 So I encourage people lead at being a star player. 366 00:19:56,160 --> 00:19:57,120 There's nothing wrong with that. 367 00:19:57,120 --> 00:20:01,560 It's a transition for all business owners, but lead at being a coach and get 368 00:20:01,560 --> 00:20:04,800 offense and defensive coach underneath you, assistant coaches, so that they can 369 00:20:04,800 --> 00:20:08,160 create better star players, the people who face out towards your customer. 370 00:20:08,560 --> 00:20:11,040 Be a better leader as a general manager. 371 00:20:11,040 --> 00:20:14,280 If you were to treat your business like a sports team and know that you hire the 372 00:20:14,280 --> 00:20:16,920 best coaches and give them the resources and you analyze it. 373 00:20:17,160 --> 00:20:21,520 And then lastly, be the best team owner, be the lead of the team owner where 374 00:20:21,760 --> 00:20:24,280 you're looking around the community and looking at how you can add value. 375 00:20:24,280 --> 00:20:29,880 And so for me, it was a lesson where I would kick myself thinking I gave it all. 376 00:20:29,880 --> 00:20:32,240 And many visionaries like John, I can't take it, man. 377 00:20:32,240 --> 00:20:33,200 People are hard to find. 378 00:20:33,200 --> 00:20:38,160 I'm like, because we're not leading with the right mindset. 379 00:20:38,200 --> 00:20:39,680 And that's really where we go back to the title. 380 00:20:39,680 --> 00:20:41,160 We're leading like the star player. 381 00:20:41,640 --> 00:20:44,160 Everybody's going to be a yes person because they got rent to pay. 382 00:20:44,160 --> 00:20:45,160 They got kids to feed. 383 00:20:45,160 --> 00:20:45,840 They got bills. 384 00:20:46,640 --> 00:20:50,520 Nobody's going to issue off because that's not how they eat. 385 00:20:51,840 --> 00:20:52,360 Wow. 386 00:20:52,800 --> 00:20:58,160 So I do mind if I spend some time breaking down some of that, because that was 387 00:20:58,160 --> 00:20:59,400 epic. 388 00:20:59,400 --> 00:21:03,960 One of the things that I heard in that and underlying messages is good is the 389 00:21:03,960 --> 00:21:04,600 enemy of great. 390 00:21:05,480 --> 00:21:05,960 Right. 391 00:21:05,960 --> 00:21:09,000 We can be, we can be good at something. 392 00:21:09,360 --> 00:21:14,880 But if we want to tap into our greatness, we often have to look beyond just what 393 00:21:14,880 --> 00:21:17,240 we're good at and grow to these new levels. 394 00:21:17,840 --> 00:21:20,120 Again, if that's our goal, we have to do that. 395 00:21:20,360 --> 00:21:21,800 It's also something we get to do. 396 00:21:22,240 --> 00:21:26,280 And as you talked about the transition from superstar athlete to owner, 397 00:21:26,280 --> 00:21:28,600 right. And realizing there are lots of levels. 398 00:21:28,600 --> 00:21:33,240 It's one of the beauties of knowing the sports industry is you get the, you get 399 00:21:33,240 --> 00:21:37,720 the public view of win loss records and decisions that are made in every 400 00:21:37,720 --> 00:21:40,120 reporters, they get deep into these contracts. 401 00:21:40,120 --> 00:21:44,680 So we can learn so much about business decisions because it is a, I don't know 402 00:21:44,680 --> 00:21:45,960 if it's a trillion dollar business. 403 00:21:45,960 --> 00:21:46,960 It's multi billing. 404 00:21:46,960 --> 00:21:51,320 And I know that and Michael Jordan, right. 405 00:21:51,320 --> 00:21:55,480 And the LeBron James goat debate, you know, it's a business that's 406 00:21:55,480 --> 00:21:58,320 a great debate, you know, they love this debate. 407 00:21:58,320 --> 00:22:02,480 I think, I think they will always love it because it raises their revenues 408 00:22:02,480 --> 00:22:04,040 every time the debate happens. 409 00:22:04,040 --> 00:22:05,440 They don't want the subject closed. 410 00:22:06,040 --> 00:22:07,800 They just want it to keep happening. 411 00:22:08,160 --> 00:22:08,760 All right. 412 00:22:08,760 --> 00:22:14,800 And in addition to that, I think they both know that if they have the ego, the 413 00:22:14,800 --> 00:22:17,040 ego mindset of like, I really want to be the goat. 414 00:22:18,800 --> 00:22:20,520 We got to see who's going to be the best owner. 415 00:22:21,080 --> 00:22:21,360 Right. 416 00:22:21,360 --> 00:22:22,280 Of these teams. 417 00:22:22,280 --> 00:22:24,000 Nobody's talked about it yet that I've heard. 418 00:22:24,000 --> 00:22:28,560 But to me, that's going to be the ultimate level of the goat debate is 419 00:22:29,000 --> 00:22:32,880 Michael, you know, my Michael Jordan's team, they haven't done very well in 420 00:22:32,880 --> 00:22:36,480 terms of his, you know, as an owner, he hasn't created a championship 421 00:22:36,480 --> 00:22:38,160 environment for his team yet. 422 00:22:38,400 --> 00:22:39,800 And I'm not calling him out on it. 423 00:22:39,800 --> 00:22:41,120 I don't know how to do that either. 424 00:22:41,720 --> 00:22:44,960 You know, like I didn't make, I didn't make it to the league, you know, I 425 00:22:44,960 --> 00:22:46,160 didn't make it to the college league. 426 00:22:46,200 --> 00:22:52,080 So I'm not, I'm getting off my high horse on my analysis of it, but what, 427 00:22:52,080 --> 00:22:57,600 what are your thoughts on, on that reality of, of LeBron and MJ, um, you 428 00:22:57,600 --> 00:23:02,000 know, and, and the, the goat debate in terms of ownership and Michael, and, 429 00:23:02,280 --> 00:23:03,720 you know, is he doing the right things? 430 00:23:03,720 --> 00:23:07,720 Is he not what, what perspective or angle can you share on that, John, from, 431 00:23:08,160 --> 00:23:11,520 you know, our, our, our humble speculation and standpoints. 432 00:23:11,840 --> 00:23:12,120 Yeah. 433 00:23:12,560 --> 00:23:16,880 So for the most part, you, you hit it right on the nail, right on the head. 434 00:23:16,880 --> 00:23:22,880 As far as it's really about how many eyes views, how many minds souls can 435 00:23:23,120 --> 00:23:24,560 either one of them have a share of. 436 00:23:24,560 --> 00:23:24,920 Right. 437 00:23:25,400 --> 00:23:28,840 And so as long as we're talking about it, it has impact. 438 00:23:28,840 --> 00:23:31,720 And when I think about small business owners, I mean, just think about in 439 00:23:31,720 --> 00:23:35,720 your organization, if people were debating whether you were the best 440 00:23:35,720 --> 00:23:40,000 pizzeria or you were the best host or you were the best car dealership, and 441 00:23:40,000 --> 00:23:40,960 what does that look like? 442 00:23:40,960 --> 00:23:44,480 Then we kind of back out and say, how much work went into getting to that 443 00:23:44,480 --> 00:23:45,600 level for each one of them? 444 00:23:46,200 --> 00:23:46,560 Right. 445 00:23:46,560 --> 00:23:50,000 And when you think about that mentality of what it took for both of them and 446 00:23:50,000 --> 00:23:54,360 then throw in Kobe, you know, rest in peace and all the rest, then you start 447 00:23:54,360 --> 00:23:57,080 thinking to yourself as a business owner, am I really going that hard? 448 00:23:58,600 --> 00:24:04,120 You know, and when we think about what business originaries do, let me turn my 449 00:24:04,120 --> 00:24:04,360 head. 450 00:24:04,360 --> 00:24:05,680 I'm going to go no on that. 451 00:24:05,680 --> 00:24:08,280 Like, am I really working as hard as LeBron? 452 00:24:08,480 --> 00:24:09,960 No, I'm not. 453 00:24:10,240 --> 00:24:12,720 Like I admire how hard he works. 454 00:24:12,720 --> 00:24:16,600 I worked my tail off, but my goodness, that man works. 455 00:24:16,960 --> 00:24:18,400 I was watching a special. 456 00:24:18,400 --> 00:24:22,640 I was listening in on really even how Shaquille O'Neal operates, right? 457 00:24:23,120 --> 00:24:24,800 This is a guy who doesn't sleep, right? 458 00:24:24,800 --> 00:24:26,400 He's building a legacy for his family. 459 00:24:26,400 --> 00:24:27,120 He does not. 460 00:24:27,120 --> 00:24:28,720 I mean, he's go, he's go, he's go. 461 00:24:29,080 --> 00:24:35,280 And that whole group, which not to not today's athlete, but that whole goat 462 00:24:35,280 --> 00:24:39,360 thing really came out of an era of that perfect in between when, you know, the 463 00:24:39,360 --> 00:24:42,360 money started rolling in, the personality started being adopted. 464 00:24:42,360 --> 00:24:45,760 You had people that knew you had to work and fight and claw for everything. 465 00:24:46,040 --> 00:24:50,200 There was no just, you know, get an NIO, a name, image and license deal. 466 00:24:50,200 --> 00:24:51,120 There was none of that. 467 00:24:51,120 --> 00:24:53,000 It was you want to make a little money. 468 00:24:53,000 --> 00:24:55,680 You better do more than the next person on the court or on the field. 469 00:24:56,080 --> 00:25:00,920 And I think they set the precedent, that whole generation of athletes of what 470 00:25:00,920 --> 00:25:03,840 business owners should be looking at versus where athletes are today. 471 00:25:04,080 --> 00:25:04,360 Right. 472 00:25:04,360 --> 00:25:08,240 It's so overall, I think it's a wonderful battle. 473 00:25:08,240 --> 00:25:11,920 And I think all of us should aspire to create those kinds of battles, even if 474 00:25:11,920 --> 00:25:15,640 it's local or just in our organization alone to say, you know, who is my best 475 00:25:15,640 --> 00:25:17,160 janitor ever in our new business? 476 00:25:17,160 --> 00:25:18,440 Like we're going to start the debate. 477 00:25:18,480 --> 00:25:20,600 You know, so I like it. 478 00:25:20,600 --> 00:25:20,840 Yeah. 479 00:25:21,120 --> 00:25:25,000 And that's that healthy competition, you know, and healthy conflict. 480 00:25:25,000 --> 00:25:29,440 And, and it's, it's so debilitating for an organization. 481 00:25:29,440 --> 00:25:34,320 If you don't have the ability to have healthy conflict and have a healthy 482 00:25:34,320 --> 00:25:38,840 competition, then you know, you're, you're really, you're going to struggle, 483 00:25:38,840 --> 00:25:42,320 you know, to make an, a meaningful impact in the world. 484 00:25:42,320 --> 00:25:45,080 And, and that means your business is probably going to struggle. 485 00:25:45,320 --> 00:25:48,160 Let's dive into the super high opposite end of this though. 486 00:25:48,360 --> 00:25:50,600 What's your best leadership experience? 487 00:25:51,680 --> 00:25:54,080 For the most part, it kind of goes back to a coach role. 488 00:25:54,680 --> 00:25:57,360 My best leadership experiences are happening now. 489 00:25:57,480 --> 00:26:00,960 And it's literally again, showing up with individuals that are on their 490 00:26:00,960 --> 00:26:06,440 way to college and they have all these ideas of what they think life should 491 00:26:06,440 --> 00:26:10,280 have played out like, and we started talking, we started them like, Hey, 492 00:26:10,280 --> 00:26:10,880 what about this? 493 00:26:10,880 --> 00:26:11,320 What about that? 494 00:26:11,320 --> 00:26:12,880 Have you looked into this while you're at school? 495 00:26:12,880 --> 00:26:15,200 Remember you're in this closed environment where you can make unlimited 496 00:26:15,200 --> 00:26:17,800 money and just seeing their eyeballs get bigger and bigger. 497 00:26:17,800 --> 00:26:18,120 Right. 498 00:26:18,520 --> 00:26:20,960 And then getting that email that says, Hey, Mr. 499 00:26:20,960 --> 00:26:23,320 John, can you write this letter of recommendation? 500 00:26:23,320 --> 00:26:24,120 Like, heck yeah. 501 00:26:24,120 --> 00:26:24,800 So I'll come home. 502 00:26:24,800 --> 00:26:27,280 Like, what are your kids, my wife, what are your kids doing today? 503 00:26:27,280 --> 00:26:30,120 You know, cause there's like 20 different kids going to schools all over the 504 00:26:30,120 --> 00:26:34,280 state that, you know, my buddies and I, that kind of set this up at our gym for 505 00:26:34,280 --> 00:26:36,680 them to just to start learning recreational volleyball. 506 00:26:37,000 --> 00:26:40,600 It was really mentoring program for us just to be able to give these kids, 507 00:26:40,600 --> 00:26:44,200 because we all follow them on Instagram to take them from, they were just 508 00:26:44,200 --> 00:26:47,480 going to go to school, kind of mess around the freshmen, sophomore year, 509 00:26:47,520 --> 00:26:52,720 figure life out, come home, go back, maybe get a degree, who knows to Mr. 510 00:26:52,720 --> 00:26:53,840 John, I set it up. 511 00:26:53,880 --> 00:26:56,160 I made $7,000 and I got all A's. 512 00:26:56,440 --> 00:26:57,160 I'm like, yes. 513 00:26:57,800 --> 00:27:02,360 So that's, that's, you know, just knowing that they have the headstart that I 514 00:27:02,360 --> 00:27:04,600 have the same headstart, just not under the same conditions. 515 00:27:04,600 --> 00:27:06,240 So I want to be able to create that. 516 00:27:06,240 --> 00:27:07,440 And I do the same with my kids. 517 00:27:07,440 --> 00:27:11,000 Just get in with thinking in terms of, um, you can do anything. 518 00:27:11,200 --> 00:27:14,320 Like I will tell somebody in a heartbeat. 519 00:27:14,800 --> 00:27:15,640 You don't need a business. 520 00:27:15,640 --> 00:27:16,400 You don't need a job. 521 00:27:16,400 --> 00:27:17,720 You just need to be doing your best. 522 00:27:18,120 --> 00:27:23,600 And we need, we need the sound effect for applause on this. 523 00:27:23,840 --> 00:27:27,520 Cynthia, necesitarmos el efecto de sonido de aplausos en el futuro. 524 00:27:27,680 --> 00:27:27,920 All right. 525 00:27:27,920 --> 00:27:29,960 I had to get that to Cynthia, my producer, cause I don't want to forget. 526 00:27:29,960 --> 00:27:33,480 Like, this would be the moment where I'm like, yeah, like yes, do it, do it. 527 00:27:33,680 --> 00:27:37,040 I love what you're up to, John, with that needs these helping these 528 00:27:37,040 --> 00:27:38,320 kids to catch the vision. 529 00:27:38,320 --> 00:27:41,840 And I hope that you get to connect with Michael Lazenby, who was on the show 530 00:27:41,840 --> 00:27:46,320 recently, um, he's like the president of three different student associations 531 00:27:46,320 --> 00:27:48,320 at the university of, of Texas. 532 00:27:48,600 --> 00:27:52,320 Um, and he was awesome to have on the show and, you know, he's got that 533 00:27:52,360 --> 00:27:58,120 understanding that of like how to purposefully use the opportunity he has 534 00:27:58,120 --> 00:28:01,560 at hand of being involved in the network effect of UT. 535 00:28:01,880 --> 00:28:03,920 And I didn't know anything about that. 536 00:28:03,960 --> 00:28:08,400 Going to college, you know, I knew I could date people and I, there's a 537 00:28:08,400 --> 00:28:09,960 bunch of young women that I could go date. 538 00:28:10,240 --> 00:28:12,920 Oh, that's all I really thought about while I was at college. 539 00:28:12,920 --> 00:28:14,840 I had a 0.33 GPA to prove it. 540 00:28:15,200 --> 00:28:18,840 Um, you know, like I didn't know what I was really doing there. 541 00:28:19,080 --> 00:28:19,760 I was a good kid. 542 00:28:19,880 --> 00:28:24,080 You know, I was, I was, I was a good guy, but I did not know how to 543 00:28:24,080 --> 00:28:25,880 leverage my college education. 544 00:28:25,880 --> 00:28:28,680 And when I saw my, I went to San Antonio college for a little bit. 545 00:28:28,720 --> 00:28:29,400 I did pretty well. 546 00:28:29,960 --> 00:28:31,200 I went to BYU. 547 00:28:32,120 --> 00:28:32,680 Oh no. 548 00:28:33,360 --> 00:28:35,080 I realized there's levels to this thing. 549 00:28:36,280 --> 00:28:39,280 There were, there was a reason why I should never accepted to that school. 550 00:28:40,200 --> 00:28:46,360 So if we can get young men, young women as well, to understand how to maximize 551 00:28:46,360 --> 00:28:50,280 that before they get there, um, then there's, there's a phenomenal effect. 552 00:28:50,600 --> 00:28:53,600 I will say, John, I hope that we get to combine on what I built with the 553 00:28:53,600 --> 00:28:58,240 passion pro.org as well, and, uh, and get your chance to look at that assessment. 554 00:28:58,280 --> 00:29:00,960 And if it, you know, if it's trash, let me know that. 555 00:29:01,320 --> 00:29:04,960 And if you can see, you know, like if you can see the power of, of how it's 556 00:29:05,280 --> 00:29:08,240 had about a dozen people who've gone through that, out of the hundreds, 557 00:29:08,560 --> 00:29:10,920 that it completely shifted and changed their life. 558 00:29:11,280 --> 00:29:16,000 Um, so we've, we've got lots to do to help the, help young people 559 00:29:16,240 --> 00:29:17,400 with catching that mentality. 560 00:29:17,760 --> 00:29:21,600 Uh, if this was your last chance though, to share a power on, I'm serious. 561 00:29:21,600 --> 00:29:26,520 Like if this is it, man, what would be the powerful lesson to share with other 562 00:29:26,520 --> 00:29:28,480 visionaries so they can learn from your experience? 563 00:29:29,640 --> 00:29:33,280 The big thing is you are your thoughts. 564 00:29:33,920 --> 00:29:38,920 So think like you're in a movie and produce what you want life to be. 565 00:29:40,840 --> 00:29:45,920 And I say that because when we harbor negative thoughts or we think we're 566 00:29:45,920 --> 00:29:49,800 bound or we think we're held back, it will become true. 567 00:29:49,800 --> 00:29:51,480 Our brains will make that real. 568 00:29:52,440 --> 00:29:55,840 And I'm not saying it's one of those things where you overlook the challenges. 569 00:29:56,400 --> 00:30:02,080 Um, but it's one of those things, like even if you're sleeping in a car here 570 00:30:02,080 --> 00:30:06,760 in the U S with consistent for the most part, electricity, water, libraries, 571 00:30:06,800 --> 00:30:09,040 books, internet, tick-tock, you name it. 572 00:30:09,720 --> 00:30:15,520 The ability to ramp up what you know, especially as AI becomes our bestie now 573 00:30:15,520 --> 00:30:19,600 means there's no person that can't five X, 10 X, a thousand X themselves 574 00:30:19,640 --> 00:30:21,040 over a period of time. 575 00:30:21,880 --> 00:30:25,680 And so the last thing, what I share with all the kids that I meet in adults and 576 00:30:25,720 --> 00:30:31,160 hundreds of adults I work with each year is we have finally reached the place and 577 00:30:31,160 --> 00:30:37,400 time where each of you now can have your iron man suit and be Tony Starks. 578 00:30:38,360 --> 00:30:42,520 So whatever you are passionate about, whatever you love to do or whatever you 579 00:30:42,520 --> 00:30:47,400 want to explore the tools and resources are here now that you can move at the 580 00:30:47,400 --> 00:30:52,640 speed of light and you can go from complete feeling like a loser to an absolute 581 00:30:52,640 --> 00:30:56,440 champion in life in a matter of a month, two months or a year. 582 00:30:57,240 --> 00:30:59,360 And that's the thing that I share with most people. 583 00:30:59,360 --> 00:31:01,040 And for them, it's a whole nother. 584 00:31:01,040 --> 00:31:04,360 It's like contrarian and it's like, what, you know, this isn't about buying 585 00:31:04,360 --> 00:31:07,960 laundry mats and learning crypto and all that it's about how do you apply. 586 00:31:09,160 --> 00:31:10,840 The scene of your movie. 587 00:31:10,840 --> 00:31:13,880 And for some people you got to network up to just figure out what you want that 588 00:31:13,880 --> 00:31:16,440 movie to be, because if you've never turned, changed the channel, you don't 589 00:31:16,440 --> 00:31:21,800 know what is possible, but to get somebody to understand that right now. 590 00:31:23,080 --> 00:31:25,280 There are no subject matter experts anymore. 591 00:31:25,320 --> 00:31:32,080 It's all inside a device in zeros and ones in anything you ask it, it can 592 00:31:32,080 --> 00:31:36,600 take you to the next level or can take you down. 593 00:31:37,320 --> 00:31:37,640 Right. 594 00:31:37,640 --> 00:31:39,520 And that's why it's so clear to be on that vision. 595 00:31:39,800 --> 00:31:40,080 Yeah. 596 00:31:40,080 --> 00:31:44,240 I love that you said now that AI is our bestie, like that is such a profound 597 00:31:44,240 --> 00:31:49,680 realization, like, and if you gravitate towards making friends that, you know, 598 00:31:49,680 --> 00:31:56,360 we'll roast you, um, and I'll, we'll bring you down the perpetual habit is to. 599 00:31:57,400 --> 00:32:00,680 Use AI in a way that can kind of do the same thing. 600 00:32:01,200 --> 00:32:05,120 Um, you know, and, and you can also choose though, like you said, like I 601 00:32:05,120 --> 00:32:10,480 liked the bestie concept too, because, you know, I've asked AI certain questions 602 00:32:10,480 --> 00:32:16,720 regarding like, like therapeutic journaling and I'm like, Oh my gosh, the 603 00:32:16,720 --> 00:32:20,800 quality of these questions and the inspiration that just gave me like, how 604 00:32:20,800 --> 00:32:21,840 cool is this? 605 00:32:21,920 --> 00:32:26,480 So there are ways like it will, it will impact our life, whether we know it or 606 00:32:26,480 --> 00:32:30,640 not, whether we believe it or not, it does have an effect on our abilities. 607 00:32:30,640 --> 00:32:34,520 And when we choose to use it, like Tony's like, ah, that's so cool. 608 00:32:34,520 --> 00:32:35,480 That's so cool, man. 609 00:32:36,160 --> 00:32:36,440 Yep. 610 00:32:36,960 --> 00:32:40,520 I, I just, I'm going to, well, I'm going to listen to this episode like 10 times 611 00:32:40,520 --> 00:32:42,040 probably in the next several months. 612 00:32:42,440 --> 00:32:43,760 Um, all right. 613 00:32:43,760 --> 00:32:50,000 So, um, there was a, there was a story you wrote about, um, and you wrote about. 614 00:32:50,680 --> 00:32:53,360 Co-piloting your business with your spouse. 615 00:32:53,400 --> 00:32:57,360 Um, you know, and, and being, you know, the co you wrote about as business owners, 616 00:32:57,360 --> 00:33:03,680 we are co-pilots and you talked about the imagery of how when you're in the air 617 00:33:03,680 --> 00:33:07,240 and you're making decisions together, like, Whoa, it's probably best to ground 618 00:33:07,240 --> 00:33:11,000 the plane safely and figure that stuff out before you get in the air. 619 00:33:11,120 --> 00:33:13,800 Um, and you know, I'm, I'm twice divorced. 620 00:33:13,960 --> 00:33:17,920 Um, and I didn't, I wasn't excited about either one of those. 621 00:33:18,240 --> 00:33:19,400 Um, it happened though. 622 00:33:19,400 --> 00:33:20,200 It's part of life. 623 00:33:20,240 --> 00:33:25,880 The silver path and reality for that is that I've been extremely blessed to 624 00:33:25,880 --> 00:33:27,640 learn better leadership skills. 625 00:33:27,680 --> 00:33:31,600 And I have four beautiful children from the experience and I want to be the best 626 00:33:31,600 --> 00:33:35,840 dad that I can, and I want to be the best provider that I can. 627 00:33:36,160 --> 00:33:38,680 I don't worry about the future relationship. 628 00:33:38,800 --> 00:33:44,040 I'm focused on being my best self, but this, this analogy of yours is 629 00:33:44,040 --> 00:33:46,040 struck to very profound. 630 00:33:46,040 --> 00:33:50,080 Um, I, if you, if you guys are listening, go read this post that John wrote. 631 00:33:50,120 --> 00:33:52,040 It is absolutely amazing. 632 00:33:52,320 --> 00:33:57,080 It asks some powerful questions about how to be a visionary by asking yourself 633 00:33:57,080 --> 00:34:00,440 and your team, these questions and whether you're able to move your brand forward. 634 00:34:00,440 --> 00:34:05,960 And the other reason why it struck me as you use that analogy of copied in the 635 00:34:05,960 --> 00:34:13,000 Plains is in first grade, I was in, I had Maggie in my class and Maggie's 636 00:34:13,000 --> 00:34:17,800 sister was in the Guinness book of world records for being the youngest pilot 637 00:34:17,800 --> 00:34:19,160 in the world, her little sister. 638 00:34:20,520 --> 00:34:27,800 And I was, we were in class the day that we, um, received the news that her 639 00:34:27,800 --> 00:34:29,320 dad and her sister crashed. 640 00:34:29,320 --> 00:34:35,120 And I, um, and seeing Maggie break down, um, you know, losing her sister. 641 00:34:35,560 --> 00:34:40,600 Um, you know, I was six years old, but you don't forget, you don't forget 642 00:34:40,600 --> 00:34:43,160 seeing that, hearing that understanding that loss. 643 00:34:43,240 --> 00:34:47,840 Um, so as I read through your, your blog, I was crying. 644 00:34:48,080 --> 00:34:51,280 I was, I was very like, whoa, this is so real. 645 00:34:51,760 --> 00:34:57,640 And with a 96% loss rate as a country, right over the last 50 years, meaning 646 00:34:57,640 --> 00:35:05,640 businesses fail 96% of them within 10 years and 4% hang on, um, it's, it's 647 00:35:05,640 --> 00:35:06,840 something that I stand for. 648 00:35:06,840 --> 00:35:10,240 It's not very common to talk about, you know, like, how do you be excited 649 00:35:10,240 --> 00:35:14,360 and happy about business growth when 99% of people are losing at this game? 650 00:35:14,360 --> 00:35:18,800 Well, you know, again, uh, do you see the silver path and the realities of 651 00:35:18,800 --> 00:35:23,080 what, what is like, what is so we have a great economy as a country, even 652 00:35:23,080 --> 00:35:24,960 though we have such a strong loss rate. 653 00:35:24,960 --> 00:35:29,640 Well, what would happen, you know, if we, if we were able to prepare our 654 00:35:29,640 --> 00:35:34,320 businesses better on the front end, build the infrastructure that we need, 655 00:35:34,320 --> 00:35:35,640 know how to make decisions. 656 00:35:35,880 --> 00:35:36,640 Everybody's listening. 657 00:35:36,640 --> 00:35:38,360 I hope you go read that post. 658 00:35:38,760 --> 00:35:40,920 Um, but yeah, John, that hit me hard. 659 00:35:41,400 --> 00:35:46,240 You know, how do you come up with these, these deep scenarios and these, 660 00:35:46,240 --> 00:35:50,520 these connections between physics and principles, how can somebody learn to 661 00:35:50,520 --> 00:35:52,160 be so principally driven in how they build? 662 00:35:52,160 --> 00:35:54,760 Whew. It's a big question. 663 00:35:54,760 --> 00:36:01,200 So I will say this life taught me these lessons and I decided to listen and 664 00:36:01,200 --> 00:36:04,120 learn and test new paths through life. 665 00:36:04,120 --> 00:36:08,480 So, you know, like, as I look at my kids, I'm you, they can never experience 666 00:36:08,480 --> 00:36:10,240 what I experienced for so many reasons. 667 00:36:10,240 --> 00:36:11,120 Time keeps moving. 668 00:36:11,120 --> 00:36:13,840 The river changes, it's been, and we are where they are. 669 00:36:13,840 --> 00:36:18,440 They will have their own trials and tribulations, but for the most part, 670 00:36:18,440 --> 00:36:22,880 everything you said is exactly what drove the things that I do today. 671 00:36:22,880 --> 00:36:27,960 So I work with no less than three to 400 business owners every year through 672 00:36:27,960 --> 00:36:29,480 some very prominent programs. 673 00:36:29,480 --> 00:36:32,360 And I mean, by work with, sit there, cry, laugh, cheer. 674 00:36:33,000 --> 00:36:35,160 And I've been doing this for 25 years. 675 00:36:35,160 --> 00:36:39,720 I've been part of score 10 years with that vice chair of outreach and all that. 676 00:36:40,200 --> 00:36:45,640 And so what I found over and over again is today, I'm doing this for 25 years. 677 00:36:45,640 --> 00:36:50,200 What I found over and over again is today's business owner doesn't align 678 00:36:50,200 --> 00:36:51,880 with the business owners I grew up with. 679 00:36:52,600 --> 00:36:56,600 So the business owners I grew up with in this little tiny town realized like I 680 00:36:56,600 --> 00:37:01,080 got up today because I had a mission to feed my family and live the best life I 681 00:37:01,080 --> 00:37:03,560 can for myself, for my family and for God. 682 00:37:03,560 --> 00:37:04,120 That was it. 683 00:37:04,760 --> 00:37:06,680 It was not about a 40 under 40 award. 684 00:37:06,680 --> 00:37:10,040 It was not about people flexing and likes, and it was about none of that. 685 00:37:10,040 --> 00:37:11,720 It was not about getting a promotion. 686 00:37:11,720 --> 00:37:13,960 It was not about an exit strategy to a business. 687 00:37:13,960 --> 00:37:15,960 It was just, this is what I get up and do every day. 688 00:37:15,960 --> 00:37:17,720 And I became good at something. 689 00:37:17,720 --> 00:37:21,640 So the reason I created the whole mission market and methods is because 690 00:37:21,640 --> 00:37:27,640 if I scroll LinkedIn or I look at any business development program, 99% 691 00:37:27,640 --> 00:37:29,800 of everything on there is a method. 692 00:37:29,800 --> 00:37:31,160 How do you do something? 693 00:37:32,120 --> 00:37:36,360 If I go to an economic development group or I go to our federal reserve and 694 00:37:36,360 --> 00:37:39,480 listen to the bankers and the analysts, they're only talking about the market. 695 00:37:41,080 --> 00:37:43,800 When I stopped and put all that together, I realized small 696 00:37:43,800 --> 00:37:47,800 business owners, the reason the attrition rate is so high is they have zero 697 00:37:47,800 --> 00:37:52,440 understanding of the market and they have no mission that is aligned with what 698 00:37:52,440 --> 00:37:53,640 they need out of life. 699 00:37:53,640 --> 00:37:55,720 That's why we say, I don't care if you start a business. 700 00:37:55,720 --> 00:37:57,640 I don't care if you become an employee. 701 00:37:57,640 --> 00:37:58,760 I don't care how you do it. 702 00:37:58,760 --> 00:38:02,680 The goal is to take your passion and your energy and your effort and plug it 703 00:38:02,680 --> 00:38:08,280 into a system that allows you to have the best mission slash life you could or can. 704 00:38:08,840 --> 00:38:13,080 And so this failure rate, the reason I'm picking up so much traction and been 705 00:38:13,080 --> 00:38:17,960 scoring extremely high in my presentations is because the people that are seasoned, 706 00:38:17,960 --> 00:38:19,880 they've been to every networking group. 707 00:38:19,880 --> 00:38:21,240 They've hired everybody. 708 00:38:21,240 --> 00:38:22,440 They've read every book. 709 00:38:22,440 --> 00:38:23,720 They still feel like they're losing. 710 00:38:24,280 --> 00:38:25,880 It's because they never thought, you know what? 711 00:38:25,880 --> 00:38:29,480 I really should have thought like an investor and said, what do I need this 712 00:38:29,480 --> 00:38:30,600 investment to produce? 713 00:38:31,160 --> 00:38:33,880 And then instead of just doing it, I need to think, you know what? 714 00:38:33,880 --> 00:38:37,320 Maybe I should go onto the market and find out who finds value in my skill, 715 00:38:37,880 --> 00:38:41,560 who wants to work for me, who wants to buy from me, and then go figure out the methods. 716 00:38:41,560 --> 00:38:45,480 And so 90% of the business owners that failed are just doing it backwards. 717 00:38:45,480 --> 00:38:48,680 But if you sit down with any banker, any investment group, any private equity, 718 00:38:48,680 --> 00:38:51,800 any hedge fund person, they think from the other direction. 719 00:38:52,680 --> 00:38:53,640 I got some money. 720 00:38:53,640 --> 00:38:54,520 I want our tax write off. 721 00:38:54,520 --> 00:38:55,240 I got some money. 722 00:38:55,240 --> 00:38:56,040 I want a private jet. 723 00:38:56,040 --> 00:38:56,600 I got some money. 724 00:38:56,600 --> 00:38:57,800 I want to give to others. 725 00:38:57,800 --> 00:39:01,960 Let me see where in the market I get the best ROI and then we'll figure it out. 726 00:39:02,440 --> 00:39:04,920 And so most small business owners think like employees. 727 00:39:04,920 --> 00:39:09,240 And the reason I wrote that piece about the airline, the airplane thing is I am a pilot 728 00:39:09,240 --> 00:39:11,800 and it was my bucket list for 50 something. 729 00:39:12,360 --> 00:39:15,880 And my wife was right there with me and working with so many couples. 730 00:39:15,880 --> 00:39:22,360 I realize another reason small business owners struggle in any business is they always want 731 00:39:22,360 --> 00:39:25,400 to be the mechanic goes back to all you focus on as a method. 732 00:39:25,400 --> 00:39:26,680 They want to fix the wing. 733 00:39:26,680 --> 00:39:27,720 They want to fix this. 734 00:39:27,720 --> 00:39:28,600 They want to funnel. 735 00:39:28,600 --> 00:39:29,720 They want to fix, fix, fix. 736 00:39:29,720 --> 00:39:31,480 And no one ever taught them how to fly the airplane. 737 00:39:32,520 --> 00:39:35,480 So you're sitting here and you've spent all your money. 738 00:39:35,480 --> 00:39:36,600 You lean Six Sigma. 739 00:39:36,600 --> 00:39:39,800 You've Tony, Tony Robbins, you've Damon John. 740 00:39:39,800 --> 00:39:42,840 You've done everything to your business, but you have no clue how to fly that thing to 741 00:39:42,840 --> 00:39:47,320 value because all you want it with the perfect airplane and that thing just sits there. 742 00:39:47,320 --> 00:39:50,680 Then you get one employee comes along, takes off, flies away and you like, they stole my 743 00:39:50,680 --> 00:39:52,040 business and my customers Johnny. 744 00:39:52,920 --> 00:39:53,320 Right. 745 00:39:53,320 --> 00:39:56,440 Or you go broke and you got a great plane sitting there and people like, man, he never 746 00:39:56,440 --> 00:39:57,240 got far in that thing. 747 00:39:57,240 --> 00:40:01,160 He just push it back and forth down the street and say, me, so 748 00:40:01,160 --> 00:40:04,520 Well said. 749 00:40:04,520 --> 00:40:07,400 Oh, super well said. 750 00:40:07,400 --> 00:40:14,440 And you know, it's, I love that you, you learned so early on the focus on, you know, being 751 00:40:14,440 --> 00:40:18,680 your best self, um, you know, and, and lock in on, on not the accolades, but what you 752 00:40:18,680 --> 00:40:19,320 wanted to become. 753 00:40:19,880 --> 00:40:25,640 And I was, I was close to 30 before that dawned on me before it really kicked in. 754 00:40:25,640 --> 00:40:29,000 Um, you know, and I'm so grateful that it did, um, you know, like I have different 755 00:40:29,000 --> 00:40:32,280 paths, different, different opportunity to learn different things, different ways. 756 00:40:32,280 --> 00:40:34,920 But I was running around a track, uh, and nice. 757 00:40:34,920 --> 00:40:38,040 It started to drizzle a little bit and had a back surgery already. 758 00:40:38,040 --> 00:40:41,000 And so I was always careful with myself at that point. 759 00:40:41,000 --> 00:40:43,720 And, uh, I see like two security guards. 760 00:40:43,720 --> 00:40:46,280 I'm wondering, like, oh man, I hope they don't come over and, and, you know, bother 761 00:40:46,280 --> 00:40:46,440 me. 762 00:40:46,440 --> 00:40:50,360 And I'm getting my last lap and I'm, you know, tired of my last lap. 763 00:40:50,360 --> 00:40:51,960 So I'm getting ready to slow down. 764 00:40:51,960 --> 00:40:55,080 Oh, I'm getting ready to stop, you know, like, how do I really run this lap? 765 00:40:55,080 --> 00:41:00,600 You know, and I thought WW JD, what would LeBron James do? 766 00:41:00,600 --> 00:41:05,400 Um, and, and I thought, man, oh, he crush it. 767 00:41:05,400 --> 00:41:08,760 You know, he wouldn't care what the security guards think of him. 768 00:41:08,760 --> 00:41:10,840 He wouldn't worry about being in the stadium or not. 769 00:41:10,840 --> 00:41:11,880 He would dominate. 770 00:41:11,880 --> 00:41:16,120 And so I bolted, I took off, I gave everything and I finished that lab. 771 00:41:16,120 --> 00:41:18,280 I went another 20 yards extra afterwards. 772 00:41:18,280 --> 00:41:22,440 And I was like, that's what it feels like to be LeBron James. 773 00:41:22,440 --> 00:41:28,600 Um, that, that tiny moment for the first time in my life, I've done this by myself, without 774 00:41:28,600 --> 00:41:30,360 an audience for the right reason. 775 00:41:30,360 --> 00:41:36,520 Um, and I realized if I want to produce, you know, like super results in my life, I've, 776 00:41:36,520 --> 00:41:39,480 I've got to do this for me, not for others. 777 00:41:39,480 --> 00:41:39,720 Right. 778 00:41:39,720 --> 00:41:43,880 And then you stop looking at the market and the accolades, you start looking at what you 779 00:41:43,880 --> 00:41:44,360 can do. 780 00:41:44,360 --> 00:41:48,360 There's more than 30 million businesses, I believe out there. 781 00:41:48,360 --> 00:41:51,560 And I see these digital marketers, you know, they want to capture every single one of these 782 00:41:51,560 --> 00:41:52,600 things. 783 00:41:52,600 --> 00:42:03,800 Um, if you win, uh, well, 0.1% market share, that's 30,000 clients, right? 784 00:42:03,800 --> 00:42:05,240 30,000 clients. 785 00:42:05,240 --> 00:42:08,920 Most of us can't sustain even close to 30,000 clients. 786 00:42:08,920 --> 00:42:14,360 And so when you're willing to be authentic and dive into the topics, you know, like, 787 00:42:14,360 --> 00:42:18,920 John is doing visionaries, if you're willing to be super true to what you're trying to 788 00:42:18,920 --> 00:42:23,080 build, no, you're not going to attract 30 million businesses. 789 00:42:23,080 --> 00:42:28,200 But if you can attract the 30,000 that super aligned with who you are and want to support 790 00:42:28,200 --> 00:42:30,280 where you're going, that's enough. 791 00:42:30,280 --> 00:42:33,560 You know, you can make an amazing life and amazing impact. 792 00:42:33,560 --> 00:42:38,920 And it's, I love that you talk about being aligned with your purpose as that centerpiece 793 00:42:38,920 --> 00:42:40,440 of making sure that happens. 794 00:42:40,440 --> 00:42:46,120 And it's a great reminder for me, um, as well to make sure that that, that that's why we're, 795 00:42:46,120 --> 00:42:50,600 that's why, and that's how we're building is becoming aligned with our, our true purposes 796 00:42:50,600 --> 00:42:52,680 and what we feel those are. 797 00:42:52,680 --> 00:42:55,080 Is there any final thoughts you want to share with the audience? 798 00:42:55,080 --> 00:42:58,440 John, just, um, spend as much time as possible. 799 00:42:58,440 --> 00:43:03,480 If, if for every visionary sit down and create your movie, um, what does it look like? 800 00:43:03,480 --> 00:43:04,600 Take the business out of it. 801 00:43:04,600 --> 00:43:05,560 Just say, you know what? 802 00:43:05,560 --> 00:43:12,840 You woke up tomorrow morning and the country of XYZ wired you $78 million tax free, right? 803 00:43:12,840 --> 00:43:17,160 And start to think about what would you be doing with your time and how would you be 804 00:43:17,160 --> 00:43:17,640 living? 805 00:43:17,640 --> 00:43:19,480 Like just start there. 806 00:43:19,480 --> 00:43:24,280 And then as you start to map that out, then go grab your spouse, significant other, your 807 00:43:24,280 --> 00:43:26,280 business partner, and ask them the same question. 808 00:43:27,000 --> 00:43:32,760 And as you have this conversation, what you end up realizing is that the things you want 809 00:43:32,760 --> 00:43:34,520 really do not take money. 810 00:43:34,520 --> 00:43:38,760 You need money to pay bills on things you haven't leveraged, but to have fun and enjoy 811 00:43:38,760 --> 00:43:43,320 life, you just need the right mentality and time to put the effort in. 812 00:43:43,320 --> 00:43:49,000 And so to have these visionaries think in terms of forget the methods, forget all the 813 00:43:49,000 --> 00:43:52,360 different ways somebody is going to tell you how to dot, dot, dot your business and start 814 00:43:52,360 --> 00:43:55,320 thinking about, okay, here's what I really wanted. 815 00:43:55,320 --> 00:43:59,960 And what you were talking about earlier is something I always share, which is we have 816 00:43:59,960 --> 00:44:07,000 to help visionaries stop making the dreams of others their nightmare and having someone's 817 00:44:07,000 --> 00:44:09,000 ghost vicariously living through them. 818 00:44:09,000 --> 00:44:12,920 And you're doing all the things you never want to do, but the expectations were there. 819 00:44:12,920 --> 00:44:14,120 You didn't want to disappoint. 820 00:44:14,760 --> 00:44:19,960 That usually leads us into family-owned businesses and dads and moms thinking, my kids are 821 00:44:19,960 --> 00:44:20,920 going to take over. 822 00:44:20,920 --> 00:44:23,000 Your kids hate you for being a small business owners. 823 00:44:23,000 --> 00:44:24,120 They wanted you there. 824 00:44:24,120 --> 00:44:25,160 This is your legacy. 825 00:44:25,160 --> 00:44:26,440 Don't put it on them. 826 00:44:27,080 --> 00:44:31,800 And so just thinking about everyone involved, creating that mission, and then aligning 827 00:44:31,800 --> 00:44:35,400 everything you want to do with the people in the market that want to help you. 828 00:44:35,400 --> 00:44:36,520 And that's where we miss out. 829 00:44:36,520 --> 00:44:37,960 It's not about the profits. 830 00:44:37,960 --> 00:44:43,560 It's literally about the purpose and the passion you can have or greater is the greatest ROI 831 00:44:43,560 --> 00:44:44,680 you can possibly get. 832 00:44:44,680 --> 00:44:47,080 The money's going to come if you're doing what you love. 833 00:44:47,080 --> 00:44:52,040 Sounds cheesy, but until you go out there and realize I like working with small business 834 00:44:52,040 --> 00:44:54,920 owners, I like working with other visionaries, I actually like it. 835 00:44:54,920 --> 00:44:56,200 I'm not a people person at all. 836 00:44:56,840 --> 00:44:59,480 But when you get those comments like, man, it changed my life. 837 00:44:59,480 --> 00:45:00,760 Three minutes, it changed my life. 838 00:45:00,760 --> 00:45:02,280 Five years later, it's changed. 839 00:45:02,280 --> 00:45:03,240 That's part of the reward. 840 00:45:03,240 --> 00:45:06,120 And then they call me back and like, hey, you want to be backstage at Bruno Mars concert? 841 00:45:06,120 --> 00:45:06,600 Bring the wife. 842 00:45:06,600 --> 00:45:08,200 I'm like, that's what I was saying. 843 00:45:08,200 --> 00:45:11,560 They paid me 500 bucks, but I'm backstage with Bruno right now. 844 00:45:11,560 --> 00:45:15,320 So the perks outweigh the profits most times when you're doing it right. 845 00:45:15,320 --> 00:45:16,760 I love that. 846 00:45:16,760 --> 00:45:21,400 And again, if it sounds cheesy, try to enjoy the cheese. 847 00:45:22,840 --> 00:45:23,640 Give it a try. 848 00:45:23,640 --> 00:45:24,280 Give it a shot. 849 00:45:25,160 --> 00:45:32,520 So we didn't showcase John's website today, but one of the reasons why I didn't do that 850 00:45:32,520 --> 00:45:35,400 on purpose, I didn't signal Cynthia for that, is because 851 00:45:35,400 --> 00:45:37,640 I'm studying his demeanor. 852 00:45:38,360 --> 00:45:39,720 I'm looking at your eyes, man. 853 00:45:39,720 --> 00:45:40,840 I'm looking at his smile. 854 00:45:42,760 --> 00:45:44,920 We can all go look at the pages after the fact. 855 00:45:45,480 --> 00:45:50,120 But what we just got to study, what we just got to see in leadership, man, John, I wish 856 00:45:50,120 --> 00:45:55,160 there was more I could do to honor you in the process without just completely making 857 00:45:55,160 --> 00:45:57,720 bromance, making a mockery or bromance. 858 00:45:57,720 --> 00:45:59,320 So well done, man. 859 00:45:59,320 --> 00:46:00,040 Vision pros. 860 00:46:00,040 --> 00:46:04,840 If you have a vision to share, even if you're not ready to rock the stage 861 00:46:04,840 --> 00:46:07,080 as profoundly as John did, that's OK. 862 00:46:08,120 --> 00:46:09,880 Don't compare it to anybody else. 863 00:46:09,880 --> 00:46:11,560 You be your best self. 864 00:46:11,560 --> 00:46:15,000 And if you want to, in the top right corner, you'll see a link that says, be our guest. 865 00:46:15,560 --> 00:46:17,320 Apply to come share your vision with us. 866 00:46:17,320 --> 00:46:20,760 So you never know how many people you're going to bless with information like this. 867 00:46:20,760 --> 00:46:25,480 And if you want to follow John on the landing page, you'll see down below the action steps 868 00:46:27,160 --> 00:46:28,040 that we're guiding you to. 869 00:46:28,040 --> 00:46:31,320 And of course, go to his website, subscribe, the whole nine yards. 870 00:46:31,320 --> 00:46:35,320 You got a great mentor and John Whaley and I will be doing the exact same. 871 00:46:35,320 --> 00:46:36,680 So, John, thank you for being here today. 872 00:46:36,680 --> 00:46:37,800 This was amazing. 873 00:46:37,800 --> 00:46:38,440 I appreciate. 874 00:46:38,440 --> 00:46:39,240 Thanks for having me. 875 00:46:39,240 --> 00:46:41,080 Thank you for being here today. 876 00:46:41,080 --> 00:46:43,560 I'm really happy that you tuned in to Vision Pros Live. 877 00:46:43,560 --> 00:46:48,440 I'm looking forward to seeing your reactions as these episodes continue to move forward. 878 00:46:48,440 --> 00:46:50,200 This is going to get more and more fun. 879 00:46:50,200 --> 00:46:51,960 We'll have more and more engagement as well. 880 00:46:51,960 --> 00:46:54,120 We'll invite people to participate in the show. 881 00:46:54,120 --> 00:46:56,520 And thank you for giving us your time and attention. 882 00:46:56,520 --> 00:47:04,920 Have an excellent time building out.