1 00:00:00,000 --> 00:00:05,600 from? Well, I don't know. I think it's my dad. You know, my 2 00:00:05,600 --> 00:00:10,000 dad's a storyteller. He's a pretty funny guy. Oh, nice. You 3 00:00:10,000 --> 00:00:14,800 get the big fish. Do you see that movie way back in the day? 4 00:00:14,800 --> 00:00:18,160 Well, it's actually I don't even like the movie but it is 5 00:00:18,160 --> 00:00:21,920 about a dad who tells wild stories. Um and I think the 6 00:00:21,920 --> 00:00:24,480 daughter's trying to like figure out like who is that 7 00:00:24,480 --> 00:00:26,640 where dad actually is and they accept the fact that he's just 8 00:00:26,640 --> 00:00:30,320 kind of dramatic about things. Um but anyway. Yeah, that's 9 00:00:30,320 --> 00:00:34,480 how they familiar. It's like one of those awkward first 10 00:00:34,480 --> 00:00:36,880 date questions where you're like no and you're like, oh crap, 11 00:00:36,880 --> 00:00:41,680 where do I go with this? Um no, let's go right into the books. 12 00:00:41,680 --> 00:00:44,880 So, are the books are resources? What resources do you 13 00:00:44,880 --> 00:00:48,080 recommend for other visionaries who are, you know, trying to get 14 00:00:48,080 --> 00:00:51,600 their vision out to the world? Yeah. Well, one that I 15 00:00:51,600 --> 00:00:53,920 thought of that most people don't think of, it's called the 16 00:00:53,920 --> 00:00:58,000 Timeless Way of Building and it's by Christopher Alexander 17 00:00:58,000 --> 00:01:02,080 and it it changed the way I think about things because I 18 00:01:02,080 --> 00:01:05,440 had gone, I was a ballet dancer, then I was an artist and 19 00:01:05,440 --> 00:01:09,280 graphic designer and and writer as well. So, everything 20 00:01:09,280 --> 00:01:12,800 that I did was critiqued. A lot of stuff was based on your 21 00:01:12,800 --> 00:01:17,200 portfolio. What you look like in front of people and this 22 00:01:17,200 --> 00:01:21,840 book was all about building for whoever you're building for. 23 00:01:21,840 --> 00:01:25,360 It's written actually for architects and it kind of 24 00:01:25,360 --> 00:01:29,120 shifted because I think from school, it was so much about my 25 00:01:29,120 --> 00:01:32,640 portfolio. What am I presenting to people for all of those 26 00:01:32,640 --> 00:01:37,440 things that I mentioned? Dance, art, graphic design and yeah, 27 00:01:37,440 --> 00:01:42,960 that just kind of shifted where I read it early on and realized 28 00:01:42,960 --> 00:01:47,680 it's all about who I'm creating for. Uh like an example is like 29 00:01:47,680 --> 00:01:51,840 they built, the architects built a building and for a 30 00:01:51,840 --> 00:01:56,800 school and they put windows that looked really cool but the 31 00:01:56,800 --> 00:01:59,360 sun came in right during the day right during the time of 32 00:01:59,360 --> 00:02:02,960 class and they couldn't read any of the writing on the 33 00:02:02,960 --> 00:02:07,040 chalkboard. Oh no. So, there's this innate and there's this 34 00:02:07,040 --> 00:02:12,720 innate way of us building things just within us and like 35 00:02:12,720 --> 00:02:16,640 yeah, use that but understand who you're building for 36 00:02:16,640 --> 00:02:19,360 whatever you're building, whatever you're creating. That's 37 00:02:19,360 --> 00:02:23,360 one. You got two more. Are we in on that one? Well, I mean, 38 00:02:23,360 --> 00:02:27,360 the Bible, you're talking to me. There's number two. Yeah. 39 00:02:27,360 --> 00:02:31,600 Yeah. I mean, that just like groans me. I have some verses 40 00:02:31,600 --> 00:02:36,080 right here in front of me to just peek down at this to keep 41 00:02:36,080 --> 00:02:40,160 me focused to just to I read in the morning every day. I've 42 00:02:40,160 --> 00:02:42,560 been reading from the beginning which has been totally 43 00:02:42,560 --> 00:02:45,920 different than what a lot of people do. Bible roulette, 44 00:02:45,920 --> 00:02:48,720 pick in here and there. I'm reading from the beginning. 45 00:02:48,720 --> 00:02:51,600 It's been a totally different process. That's I'm I'm in 46 00:02:51,600 --> 00:02:56,240 Exodus right now and it is it's hard but it's it is that's a 47 00:02:56,240 --> 00:02:58,160 good one. What's your third? Do you have a third resource you 48 00:02:58,160 --> 00:03:02,800 wanna recommend? I can think of one right now. Well, they're 49 00:03:02,800 --> 00:03:06,560 short, sweet, and simple then. Yeah. We got two awesome. 50 00:03:06,560 --> 00:03:09,760 Hopefully, we get those in the show notes and we will be 51 00:03:09,760 --> 00:03:12,000 right back. We'll dive right back into your vision as soon 52 00:03:12,000 --> 00:03:15,760 as we're we're ready to go live with it. Alright, welcome in 53 00:03:15,760 --> 00:03:19,200 to Vision Pros Live with Jackson Calame. I'm your show 54 00:03:19,200 --> 00:03:22,640 host. We'll be doing interviews for visionary entrepreneurs and 55 00:03:22,640 --> 00:03:27,840 guest leaders who are building fantastic visions out there. 56 00:03:34,000 --> 00:03:38,080 Vision Pros. Welcome in to another episode of Vision Pros 57 00:03:38,080 --> 00:03:40,720 Live. I'm your show host, Jackson Calame, founder and CEO 58 00:03:40,720 --> 00:03:44,160 of First Class Business. Let me adjust my microphone. You know 59 00:03:44,160 --> 00:03:47,440 what? It doesn't matter. I was just on on a podcast though and 60 00:03:47,440 --> 00:03:50,320 and that podcast. They have such a great studio set up and 61 00:03:50,320 --> 00:03:53,040 they were very meticulous about how they did things and I'm 62 00:03:53,040 --> 00:03:56,800 really excited for Rodman Schley and his new podcast. He's 63 00:03:56,800 --> 00:04:00,320 got 116 thousand followers on Facebook and he's built some 64 00:04:00,320 --> 00:04:02,640 very cool businesses. I love what he's up to with the 65 00:04:02,640 --> 00:04:07,280 podcast. Anyway, that said, I'm also a little bit sick. I 66 00:04:07,280 --> 00:04:09,680 shouldn't say a little bit. I'm a lot of it sick. Bronchitis 67 00:04:09,680 --> 00:04:13,920 has been kicking my butt but I still wanna show up and 68 00:04:13,920 --> 00:04:16,400 spend time with you guys and the other people that are in my 69 00:04:16,400 --> 00:04:19,200 life because this is it's like fulfilling. You know, I got to 70 00:04:19,200 --> 00:04:21,840 meet Doctor Dorothy this morning too. You know, I could 71 00:04:21,840 --> 00:04:24,720 have canceled these interviews, cancel these opportunities but 72 00:04:24,720 --> 00:04:28,000 then I wouldn't feel nearly as good as I do and even though 73 00:04:28,000 --> 00:04:29,920 I'm a little bit under the weather. So, you got very 74 00:04:29,920 --> 00:04:34,080 manolo on the mic today and I got Laurie Dean here. We're 75 00:04:34,080 --> 00:04:36,800 gonna be talking about a clear path to optimal health and how 76 00:04:36,800 --> 00:04:41,040 she helps naturopaths and others as a copywriter clarify 77 00:04:41,040 --> 00:04:43,520 what is there up to. So, I'll bring her on in just a minute. 78 00:04:43,520 --> 00:04:47,200 I'm gonna be fairly quick with the sponsors today. Some of 79 00:04:47,200 --> 00:04:50,880 you can really celebrate that by the way but we've got the 80 00:04:50,880 --> 00:04:54,320 wellness shop 365 with Sean Machuga. I highly recommend 81 00:04:54,320 --> 00:04:57,600 checking out what he's up to with his 365 will of life and 82 00:04:57,600 --> 00:05:01,520 Melissa Gray with the Lawspot, the Lawspot.com. Both of them 83 00:05:01,520 --> 00:05:04,160 have episodes where they share their visions with me. So, if 84 00:05:04,160 --> 00:05:06,080 you do wanna know more about them and what they're up to, 85 00:05:06,080 --> 00:05:09,040 then feel free to take a look at that but we're like lifetime 86 00:05:09,040 --> 00:05:12,560 friends now and both of them happen to be clients of 87 00:05:12,560 --> 00:05:15,680 first class business now as well but we rotate these 88 00:05:15,680 --> 00:05:18,960 sponsors out based on people we come across who were actually 89 00:05:18,960 --> 00:05:21,520 very inspired by. I'm like, man, I really wanna see this grow 90 00:05:21,520 --> 00:05:24,800 and succeed. So, the water project is the other the other 91 00:05:24,800 --> 00:05:27,120 opportunity we love to talk about. They're not a client of 92 00:05:27,120 --> 00:05:29,200 mine. I don't have any affiliation with the water 93 00:05:29,200 --> 00:05:31,840 project. I just like to give to it and I like to talk about it 94 00:05:31,840 --> 00:05:34,240 because there are millions of people in the world who don't 95 00:05:34,240 --> 00:05:40,240 have access to water like I do and I don't want to I don't 96 00:05:40,240 --> 00:05:42,960 wanna forget the eight billion people who have extreme 97 00:05:42,960 --> 00:05:45,680 necessities out there. So, if you happen to know of a cause, 98 00:05:45,680 --> 00:05:49,040 you'd rather see supported than just drop a comment. Let us 99 00:05:49,040 --> 00:05:51,040 know what that cause looks like. I'll see what I can do to 100 00:05:51,040 --> 00:05:53,840 rock the mic and represent it. If it's something that also 101 00:05:53,840 --> 00:05:58,560 aligns with the objectives that I wanna help people with. You 102 00:05:58,560 --> 00:06:00,880 never know. It might it might be like a crowdfunding thing for 103 00:06:00,880 --> 00:06:04,800 a family member that you send our way. It might be, you know, 104 00:06:04,800 --> 00:06:07,680 the food project. I don't know. Maybe that's a thing but 105 00:06:07,680 --> 00:06:11,440 either way, we would love to make sure that that all the 106 00:06:11,440 --> 00:06:14,400 people in the world that that need help get it and we have 107 00:06:14,400 --> 00:06:18,080 the ability to do that with these microphones sometimes. So, 108 00:06:18,080 --> 00:06:20,560 Lori Dean, I'm gonna bring her on stage. We're gonna talk 109 00:06:20,560 --> 00:06:22,720 through her background and and why she's helping at your 110 00:06:22,720 --> 00:06:24,720 past and her vision and then we'll dive into her brand a 111 00:06:24,720 --> 00:06:27,200 little bit right after that. So, Lori Dean, welcome to Vision 112 00:06:27,200 --> 00:06:30,560 Pros Live. Hi, thank you Jackson for having me. I'm 113 00:06:30,560 --> 00:06:35,120 excited to dive into this. Absolutely. I'm glad you're here. 114 00:06:35,120 --> 00:06:38,480 So, let's talk first about the vision for those that you 115 00:06:38,480 --> 00:06:42,320 serve. As we as a TF for this question, there's a lot, 116 00:06:42,320 --> 00:06:44,960 there's a lot of dynamics to your background and how you've 117 00:06:44,960 --> 00:06:50,080 been able to help people design copywriting and more. Tell us 118 00:06:50,080 --> 00:06:52,080 a little bit about the highlights of what we would be 119 00:06:52,080 --> 00:06:56,240 able to read on LinkedIn about you and how how you go about 120 00:06:56,240 --> 00:07:02,000 serving naturopaths and beyond. Yeah. Yeah. So, the focus on 121 00:07:02,000 --> 00:07:05,760 copywriting is I think like one thing I realized throughout my 122 00:07:05,760 --> 00:07:08,640 career, I was working as a graphic designer for many 123 00:07:08,640 --> 00:07:13,040 years but I would always write before designing and writing 124 00:07:13,040 --> 00:07:17,360 was always brought up. I was at school as well. So, as I was 125 00:07:17,360 --> 00:07:21,360 working with clients, writing was what was shining. I 126 00:07:21,360 --> 00:07:24,640 realized that's what's getting results and working with the 127 00:07:24,640 --> 00:07:27,520 health and wellness space is something I'm really called to 128 00:07:27,520 --> 00:07:33,360 because that that's kinda how I live my life. So, I'm tying it 129 00:07:33,360 --> 00:07:36,800 all together now and working with people who are like 130 00:07:36,800 --> 00:07:39,360 minded, working with chiropractors, integrative 131 00:07:39,360 --> 00:07:43,760 medicine practices, and functional medicine as well, 132 00:07:43,760 --> 00:07:47,840 even fitness trainers, anyone kinda helping in that space. 133 00:07:47,840 --> 00:07:50,640 I'm just really excited about helping the people they're 134 00:07:50,640 --> 00:07:54,720 helping because I'm just finding there's I've gone through 135 00:07:54,720 --> 00:07:58,800 a medical system myself for certain ailments and getting 136 00:07:58,800 --> 00:08:02,400 medicated in my early 20s and then realizing I had to shift 137 00:08:02,400 --> 00:08:07,040 things and just change things with my diet and just wanna 138 00:08:07,040 --> 00:08:09,760 other people to find that information. I find there's so 139 00:08:09,760 --> 00:08:13,920 much information online. Like if you get a diagnosis and go 140 00:08:13,920 --> 00:08:18,000 online, there's just so much information and a lot of it's 141 00:08:18,000 --> 00:08:23,520 bad news when you're doing it. So, to actually help create for 142 00:08:23,520 --> 00:08:25,840 the health and wellness practitioners that are offering 143 00:08:25,840 --> 00:08:31,520 some alternative practices and care and making it clear in a 144 00:08:31,520 --> 00:08:35,120 linear path for someone that's really maybe some kind of health 145 00:08:35,120 --> 00:08:41,120 crisis at the moment. Yeah, absolutely. Okay. And so, what 146 00:08:41,120 --> 00:08:44,320 it reminds me of is I once saw this commercial when I was a 147 00:08:44,320 --> 00:08:48,240 kid. I think it was in late high school when I saw it and 148 00:08:48,240 --> 00:08:51,920 this kid says, you know, his dad says, son, you know, don't 149 00:08:51,920 --> 00:08:54,880 you wanna be a, you know, a doctor or an, no, the kid says, 150 00:08:54,880 --> 00:08:57,920 I wanna be a teacher and his dad's like, what? Like, son, 151 00:08:57,920 --> 00:09:00,080 you're not gonna make any money doing that. Like, you could be 152 00:09:00,080 --> 00:09:04,000 a doctor or an astronaut or you know, a lawyer and the, you 153 00:09:04,000 --> 00:09:08,640 know, the son says, I wanna be a teacher so I can educate more 154 00:09:08,640 --> 00:09:12,320 doctors. We have more doctors go on their path and the dad 155 00:09:12,320 --> 00:09:15,840 kinda like takes a humble pill and it's like, oh cool, you 156 00:09:15,840 --> 00:09:17,840 know, he supports his son. I have no idea what the ad was 157 00:09:17,840 --> 00:09:21,840 for but it had that profound impact on me. I was like, 158 00:09:21,840 --> 00:09:25,200 that's cool. That's a really good idea. Oh yeah. What you're 159 00:09:25,200 --> 00:09:30,240 doing. Yeah, yeah. And just thinking of that, I, I felt, I 160 00:09:30,240 --> 00:09:32,960 think it's like Colby test. I felt that out and everything 161 00:09:32,960 --> 00:09:35,920 you would put me in the middle. It seems like all of those, 162 00:09:35,920 --> 00:09:38,080 all those kind of things put me near the middle. I know that 163 00:09:38,080 --> 00:09:42,400 feeling. And one of the things it did say that I'm a bridge 164 00:09:42,400 --> 00:09:45,760 and that's why I think I can talk to, I can talk to the 165 00:09:45,760 --> 00:09:49,600 medical professional and understand what they're talking 166 00:09:49,600 --> 00:09:52,960 about. And I understand the people that they're speaking 167 00:09:52,960 --> 00:09:57,280 to and I can kind of translate between the two. So I 168 00:09:57,280 --> 00:10:02,000 definitely am that bridge. So just hearing that story made me 169 00:10:02,000 --> 00:10:07,040 kind of think of that. So yeah, you are. I like that. That's, 170 00:10:07,040 --> 00:10:09,680 that's why you're in the middle because you're the bridge. 171 00:10:09,680 --> 00:10:12,480 That's funny. I didn't even thought about that. Well, 172 00:10:12,480 --> 00:10:16,320 that's cool. Well, let's dive into your vision for you. What's 173 00:10:16,320 --> 00:10:21,200 your personal vision? My personal vision? Well, I mean, 174 00:10:21,200 --> 00:10:25,520 for, for this and what I'm doing, it is, is it more like 175 00:10:25,520 --> 00:10:29,760 that or personally what I'm looking for? Like, so my 176 00:10:29,760 --> 00:10:33,840 personal vision is I, I work on bridging the economic gap 177 00:10:33,840 --> 00:10:36,160 between North America and South America. That's, that's one of 178 00:10:36,160 --> 00:10:40,160 my personal visions, but I also personal vision in a, in a 179 00:10:40,160 --> 00:10:42,800 single father of four children and I want to be the best dad I 180 00:10:42,800 --> 00:10:47,440 can for them. So in your case, it can be personal. It can be 181 00:10:47,440 --> 00:10:51,600 professional. Yeah. Yeah. I feel like I have so many visions. 182 00:10:51,600 --> 00:10:55,920 That's like, which one should we? I think just, just to keep 183 00:10:55,920 --> 00:10:59,440 with this, I, I'm just realizing just with my family and 184 00:10:59,440 --> 00:11:03,040 seeing people that have, have not changed their health and 185 00:11:03,040 --> 00:11:07,520 just seeing people in my family get certain diagnoses and, and 186 00:11:07,520 --> 00:11:12,480 then again, getting taken through the medical system and 187 00:11:12,480 --> 00:11:15,280 from being in the marketing side of things, I realized they're 188 00:11:15,280 --> 00:11:19,040 almost in there. They're almost in a sales funnel for the 189 00:11:19,040 --> 00:11:25,120 medical system. They are 100%. Yeah, not almost there. And, 190 00:11:26,080 --> 00:11:29,520 and yeah, it's, it is just like, I want to bridge that gap. I 191 00:11:29,520 --> 00:11:33,280 want to get that information to the people that need it because 192 00:11:33,280 --> 00:11:38,640 I find there's so much of the system where when people follow 193 00:11:38,640 --> 00:11:42,160 the medical practice, the traditional medicine, they think 194 00:11:42,160 --> 00:11:44,560 they're doing the right thing. They go see the doctor, they 195 00:11:44,560 --> 00:11:48,640 get all the screenings and then they get a diagnosis. And 196 00:11:48,640 --> 00:11:52,080 sometimes they say, we can't help you anymore, or it's such 197 00:11:52,080 --> 00:11:56,000 an extreme procedure that needs to be done when there's, 198 00:11:56,000 --> 00:11:58,960 there's alternatives. So I'd like to bring that to light to 199 00:11:58,960 --> 00:12:02,000 people because there's so many people that are just kind of 200 00:12:02,000 --> 00:12:05,040 pulled in that way. And I think a lot of it is all that 201 00:12:05,040 --> 00:12:09,040 information everywhere. So my vision is long, kind of went a 202 00:12:09,040 --> 00:12:13,600 little long, but I got it across. I really want to get 203 00:12:13,600 --> 00:12:16,800 that, get the information about the alternative practices that 204 00:12:16,800 --> 00:12:20,960 they can utilize to, to have well-being and thrive. 205 00:12:21,760 --> 00:12:25,360 Good. Very good. Well, I'm happy that you bring it up because 206 00:12:25,360 --> 00:12:29,840 I'm one of those victims of the system, if you will. Right. I 207 00:12:29,840 --> 00:12:33,680 allowed myself to go through that, but I had a back surgery 208 00:12:33,680 --> 00:12:38,240 at 28 years old. I shouldn't have. I didn't, I didn't know. I 209 00:12:38,240 --> 00:12:41,040 did what I needed to. I had good friends. I know the surgeon 210 00:12:41,040 --> 00:12:45,120 personally too. So it made sense to go through this. And, but I 211 00:12:45,120 --> 00:12:49,440 was the irresponsible adult who took, you know, I was in pain 212 00:12:49,440 --> 00:12:53,200 and I asked a surgeon, hey, should I get the surgery or not? 213 00:12:53,200 --> 00:12:58,640 Well, what's he going to say? You know, like, you know, you 214 00:12:58,640 --> 00:13:02,080 know, like he's got liabilities if he says, you know, you're 215 00:13:02,080 --> 00:13:06,880 going to be fine. But two, he's not into alternative medicines. 216 00:13:06,880 --> 00:13:09,440 So he's not going to look at alternative medicines and just 217 00:13:09,440 --> 00:13:13,120 talk about those. And so after going through that and going 218 00:13:13,120 --> 00:13:16,480 through so many struggles with the recovery, right. And I'm 219 00:13:16,480 --> 00:13:18,480 talking to more and more chiropractors afterwards. 220 00:13:18,480 --> 00:13:21,840 They're like, oh my gosh, I wish you hadn't done that. Oh no, I 221 00:13:21,840 --> 00:13:24,960 wish you hadn't done that. He's like, I can't go back. I am 222 00:13:24,960 --> 00:13:29,040 where I am. Like, please help me where I'm at now. So I speak 223 00:13:29,040 --> 00:13:31,840 for the trees, if you will, the people who go through the 224 00:13:31,840 --> 00:13:35,200 experience you're talking about. And I'm glad that that you're 225 00:13:35,920 --> 00:13:40,640 moving. You're trying to solve that. So do you want to talk 226 00:13:40,640 --> 00:13:42,960 further about that before we go into the question about the 227 00:13:42,960 --> 00:13:46,160 worst leadership experience ever? Because I love to give you 228 00:13:46,160 --> 00:13:50,160 time to just again talk about how do we go about clearing the 229 00:13:50,160 --> 00:13:52,960 path for optimal health and helping people make better 230 00:13:52,960 --> 00:13:58,080 decisions? Yeah. And yeah, clearing the path was like a part 231 00:13:58,080 --> 00:14:03,520 of the vision that I thought of too, because it's, I'm helping 232 00:14:03,520 --> 00:14:07,520 write sales funnels in particular. And those take 233 00:14:07,520 --> 00:14:12,160 people on a path and having information on those sales 234 00:14:12,160 --> 00:14:18,640 funnels, it just creates a clear path making complex wellness 235 00:14:18,640 --> 00:14:23,040 topics easier to understand. And so it's kind of the short 236 00:14:23,040 --> 00:14:28,000 version of it. Awesome. So let's dive into the worst leadership 237 00:14:28,000 --> 00:14:31,680 experience you've ever ever done or ever had. 238 00:14:34,320 --> 00:14:40,160 I'm thinking of a boss, the last job I was at it actually led to 239 00:14:40,160 --> 00:14:43,120 me being an entrepreneur. I think it was always on that 240 00:14:43,120 --> 00:14:47,440 path. I always thought of myself working for myself. But it's 241 00:14:47,440 --> 00:14:51,040 almost like a blessing in disguise, God pushing me into 242 00:14:51,600 --> 00:14:54,880 entrepreneurialism, because everyone around me then at that 243 00:14:54,880 --> 00:14:59,120 time was saying, you should start a business like, and yeah, 244 00:14:59,120 --> 00:15:02,800 I had a boss that was just, she had no expertise in the type of 245 00:15:02,800 --> 00:15:08,720 work I was doing, and would just come in yelling, like, change 246 00:15:08,720 --> 00:15:13,920 this, change that, do this. And I tried to explain why I do the 247 00:15:13,920 --> 00:15:17,760 things I do. And it's interesting that I had this 248 00:15:17,760 --> 00:15:22,560 awesome boss that hired me. And a month later, she left. And 249 00:15:22,560 --> 00:15:26,880 this new woman came in and ended up being just a horrible 250 00:15:26,880 --> 00:15:31,200 experience that for her being a leader, not, not really, you 251 00:15:31,200 --> 00:15:34,320 know, not, I don't know, just coming in yelling, telling 252 00:15:34,320 --> 00:15:38,960 someone to do not having any idea of what you're doing. 253 00:15:40,080 --> 00:15:43,680 Yeah. Yeah, there's a lot of there's a lot of leadership out 254 00:15:43,680 --> 00:15:47,600 there like that. You know, and part of it is, is the 255 00:15:47,600 --> 00:15:51,200 organization that puts an inadequate leader in the role, 256 00:15:51,200 --> 00:15:55,840 right. And part of it is the maturity to maturity to not take 257 00:15:55,840 --> 00:15:59,120 leadership on when you're not in that. I was imagining while 258 00:15:59,120 --> 00:16:01,760 you're talking about that, somebody coming into a bathroom 259 00:16:01,760 --> 00:16:04,720 and being like, let's go, you need to come back to work. And 260 00:16:04,720 --> 00:16:08,400 you're like, I need to wash my hands. Go to work, go to work, 261 00:16:08,400 --> 00:16:10,080 go do it now. And you're like, I haven't even pulled my pants 262 00:16:10,080 --> 00:16:14,320 up. You know, it's like that's that leadership style in 263 00:16:14,320 --> 00:16:18,640 copywriting and in digital marketing is so common. And so 264 00:16:18,640 --> 00:16:21,760 you have all these horrible landing pages out there and half 265 00:16:21,760 --> 00:16:25,520 written half baked copy exercises that were published 266 00:16:25,520 --> 00:16:29,600 because of a yes man mentality and a control based, you know, 267 00:16:29,600 --> 00:16:33,760 approach to marketing that it is fresh. It's confusing. It's 268 00:16:33,760 --> 00:16:37,280 like, okay, who's at fault? More importantly, how do we fix 269 00:16:37,280 --> 00:16:41,520 this? You know, and how do we kind of create clarity with 270 00:16:41,520 --> 00:16:44,480 that type of chaos and confusion. So you, you chose to 271 00:16:44,480 --> 00:16:47,840 go the entrepreneurship route. You're like, well, I'm just 272 00:16:47,840 --> 00:16:51,200 going to do my own thing. I'm cool with that. Yeah. Anything 273 00:16:51,200 --> 00:16:56,560 you'd like to add as far as how do we inspire leaders to not 274 00:16:56,560 --> 00:17:00,960 just bring people away? Yeah. Yeah. I think through that 275 00:17:00,960 --> 00:17:03,920 experience and help me become a better leader, especially 276 00:17:03,920 --> 00:17:07,120 leading people they're doing. Like now I hired designers to 277 00:17:07,120 --> 00:17:11,920 work for me and developers and, and knowing what it's like 278 00:17:11,920 --> 00:17:14,160 being on that side and talking to them. I think one of the 279 00:17:14,160 --> 00:17:17,920 big things I realized is not only just telling someone what 280 00:17:17,920 --> 00:17:21,120 to do and the steps that need to be taken, but explain why, 281 00:17:21,120 --> 00:17:24,080 especially if there's some changes to explain why or why 282 00:17:24,080 --> 00:17:28,640 you want these changes made and actually get a great 283 00:17:28,640 --> 00:17:31,600 compliment from one of the developers that was working with 284 00:17:31,600 --> 00:17:34,000 me that said it was the best boss you ever had. And I'm 285 00:17:34,000 --> 00:17:36,720 like, I didn't even think of myself as a boss, you know, 286 00:17:36,720 --> 00:17:41,760 like boss. Okay. But yeah, it was really, really great 287 00:17:41,760 --> 00:17:46,400 helping to like the developer in particular was kind of 288 00:17:46,400 --> 00:17:51,840 starting out and mentoring him along. Where is he from? He's 289 00:17:51,840 --> 00:17:54,720 actually from the Philippines, but a friend, a friend of a 290 00:17:54,720 --> 00:17:58,560 friend like two, because she worked, I became friends with 291 00:17:58,560 --> 00:18:02,000 someone that worked for a coach that I was working with and 292 00:18:02,000 --> 00:18:08,000 then she suggested him. And so I think she recommended some 293 00:18:08,000 --> 00:18:12,400 of her family members too. So this really great people. 294 00:18:12,400 --> 00:18:14,960 That's awesome. And that's that is that is cool. I want to 295 00:18:14,960 --> 00:18:16,880 highlight that for those of you entrepreneurs who are out 296 00:18:16,880 --> 00:18:19,600 there like, oh my gosh, or young visionaries who are like, 297 00:18:19,600 --> 00:18:23,520 oh, the word boss, she must be control. No, every culture is 298 00:18:23,520 --> 00:18:26,640 very, very different. The Latino culture, the ones that I 299 00:18:26,640 --> 00:18:31,600 work with, at least they love to use the word boss and have 300 00:18:31,600 --> 00:18:35,040 the same negative connotation that people use it in America. 301 00:18:35,040 --> 00:18:38,960 And I don't I don't like to have the title of boss because 302 00:18:38,960 --> 00:18:41,360 of where I grew up. And it's like, no, you don't want to be 303 00:18:41,360 --> 00:18:44,720 the boss. You know, there's a lot of control factors there. 304 00:18:44,720 --> 00:18:49,040 The same thing with with the Philippines. Everybody from our 305 00:18:49,040 --> 00:18:52,080 different cultural backgrounds and our associations with these 306 00:18:52,080 --> 00:18:55,680 words, we have different feelings with them. And so I 307 00:18:55,680 --> 00:18:58,640 think that's one of the greatest honors is him saying that to 308 00:18:58,640 --> 00:19:01,920 you. It's like he legitimately feels a lot of respect for how 309 00:19:01,920 --> 00:19:05,680 you were leading him. It's cool. So let's talk about your 310 00:19:05,680 --> 00:19:08,880 best leadership experience. So what what does that look like? 311 00:19:08,880 --> 00:19:13,120 What's a story that is just like out of the tree like, man, I 312 00:19:13,120 --> 00:19:18,640 love how this went. Oh, yeah. And just it's taking me way back 313 00:19:18,640 --> 00:19:22,240 to the first graphic design position I had out of school. 314 00:19:22,240 --> 00:19:25,840 And I had a boss that was just just really great. He just 315 00:19:25,840 --> 00:19:30,160 cared about everyone in the department was a funny guy, too. 316 00:19:30,160 --> 00:19:35,360 So kept things entertaining. But just easy to go to and talk to 317 00:19:35,360 --> 00:19:39,600 him about things that they had my experiences when I had to go 318 00:19:39,600 --> 00:19:42,480 ask for raises and things like that. And I felt comfortable 319 00:19:42,480 --> 00:19:48,080 talking to him. So yeah. Awesome. So well, thank you for 320 00:19:48,080 --> 00:19:52,080 that. That's I like that you mentioned funny. That's 321 00:19:53,520 --> 00:19:57,600 comparing one of my bosses, leaders Jake Larson of video 322 00:19:57,600 --> 00:20:02,160 power marketing. It's hilarious. Super funny. That's not my core. 323 00:20:02,160 --> 00:20:05,760 Like I'm not I'm not good at being funny. But as a as a 324 00:20:05,760 --> 00:20:09,120 leader for my organization, it's important for me to be able to 325 00:20:09,120 --> 00:20:12,320 facilitate and cultivate an environment where people can 326 00:20:12,320 --> 00:20:18,480 appreciate having fun, being funny. And when we do that, it 327 00:20:18,480 --> 00:20:21,120 creates again, it creates good feelings where people want to 328 00:20:21,120 --> 00:20:23,840 belong and have an opportunity. Not everybody is as touchy 329 00:20:23,840 --> 00:20:26,320 feely like I'm just like just kind of hug me all day and I'm 330 00:20:26,320 --> 00:20:29,280 good. You know, like that's that's it. I just like to I like 331 00:20:29,280 --> 00:20:36,560 peace. But how do you how important do you think fun is in 332 00:20:37,360 --> 00:20:40,000 a culture of a health company? 333 00:20:43,040 --> 00:20:45,920 It's just kind of thinking about this because people have 334 00:20:45,920 --> 00:20:49,680 said I have it can be funny. Like I don't even it's just how 335 00:20:49,680 --> 00:20:54,000 I am. So by getting that into some of my writing was mentioned 336 00:20:54,000 --> 00:21:02,400 like to get my personality out. So yeah, like, what I just feel 337 00:21:02,400 --> 00:21:06,640 like, yeah, what does that add to the disaster pushing any kind 338 00:21:06,640 --> 00:21:10,080 of one? Oh, no, you're good. Better. We're talking about 339 00:21:11,600 --> 00:21:15,440 like fun and fun. How important it is. You know, like, I love 340 00:21:15,440 --> 00:21:20,720 that movie. Yeah, yeah. You know what I think about just it 341 00:21:20,720 --> 00:21:23,760 may not be what you're thinking with this question, but I just 342 00:21:23,760 --> 00:21:27,360 think it helps to kind of relieve some tension and things 343 00:21:27,360 --> 00:21:30,560 and that particular for the health and wellness space. Any 344 00:21:30,560 --> 00:21:33,440 and there's serious things they're talking about there. So 345 00:21:33,440 --> 00:21:36,880 some way to kind of cope with things. I feel like just 346 00:21:36,880 --> 00:21:40,640 laughing about making some kind of joke being light with things 347 00:21:40,640 --> 00:21:45,920 is definitely helpful. I know I laugh a lot. So I'm laughing 348 00:21:45,920 --> 00:21:50,080 while talking right now. I try to pick it up. I'll try to 349 00:21:50,080 --> 00:21:54,800 catch on. It's it's that's in I'm kind of serious about it. 350 00:21:54,800 --> 00:21:57,440 Like I didn't know how to do that years ago. I wouldn't have 351 00:21:57,440 --> 00:22:00,720 been able to. I mean, I wasn't it wasn't part of my nature. It 352 00:22:00,720 --> 00:22:04,960 was very it was an uncomfortable reality driven by a little bit 353 00:22:04,960 --> 00:22:08,800 of or a lot of bit of self doubt and insecurities. But when 354 00:22:08,800 --> 00:22:12,480 we can we can find that right that ability to belong and and 355 00:22:12,480 --> 00:22:16,320 goof off while being professional like, yeah, that's 356 00:22:16,320 --> 00:22:19,120 what I'm all about these days. Yeah, that's what I think I 357 00:22:19,120 --> 00:22:21,680 will kind of like. I don't know how to fit in with the 358 00:22:21,680 --> 00:22:26,480 professionals exactly. I'm figuring it out myself. 359 00:22:27,360 --> 00:22:30,560 You could laugh better. My voice is gone. Oh, yeah. You might 360 00:22:30,560 --> 00:22:34,640 start coughing. I might too. I'm like I'm like really paying 361 00:22:34,640 --> 00:22:37,440 attention to my breathing work while we're doing these 362 00:22:37,440 --> 00:22:41,600 episodes. Yeah, bronchitis and podcasting. Those are not the 363 00:22:41,600 --> 00:22:46,240 two best things to combine. But nonetheless, here we are. So 364 00:22:46,240 --> 00:22:50,800 all right, let's dive into super serious now. If this was 365 00:22:50,800 --> 00:22:56,000 your last chance to give advice to a visionary or to share a 366 00:22:56,000 --> 00:22:59,600 lesson that you've learned from your own experience, what would 367 00:22:59,600 --> 00:23:04,240 that power lesson be? And I think really it's about 368 00:23:04,240 --> 00:23:07,600 listening and understanding people and taking the time to 369 00:23:07,600 --> 00:23:11,040 listen and understand or anything you're kind of going 370 00:23:11,040 --> 00:23:14,080 back to when I talked about that book. We really need to 371 00:23:14,080 --> 00:23:17,120 understand our audience and who we're talking to, especially 372 00:23:17,120 --> 00:23:20,400 with the health and wellness topics in particular, to think 373 00:23:20,400 --> 00:23:24,560 about not only who they are, but what they're dealing with at 374 00:23:24,560 --> 00:23:30,080 the time that they first seek out alternative care. And they 375 00:23:30,080 --> 00:23:33,920 could be in some major health crisis at the moment. And I 376 00:23:33,920 --> 00:23:38,480 found talking to those practitioners that that's usually 377 00:23:38,480 --> 00:23:41,760 the case. I thought possibly there'd be a higher percentage 378 00:23:41,760 --> 00:23:46,400 that were just kind of looking for optimal health. Maybe they 379 00:23:46,400 --> 00:23:49,520 were some type of athlete or something that everybody's had 380 00:23:49,520 --> 00:23:53,680 something that brought them to alternative care. And it's 381 00:23:53,680 --> 00:23:57,440 typically not a good experience. Either it's a bad 382 00:23:57,440 --> 00:24:03,120 diagnosis. I think for me a lot was seeing family members die 383 00:24:03,120 --> 00:24:06,880 when I was very young, like my great grandma. I mean, my step 384 00:24:06,880 --> 00:24:12,880 grandma, my step grandmother, uh, gained cancer. She's great 385 00:24:12,880 --> 00:24:20,880 too. Yes. So, yeah, she, I just remember like, it's so clear to 386 00:24:20,880 --> 00:24:24,560 me seeing her when she was really sick and never seen her 387 00:24:24,560 --> 00:24:28,000 sick and she was coughing and then she had lung cancer. And 388 00:24:28,000 --> 00:24:31,600 then when we were there at the hospital every day, there the 389 00:24:31,600 --> 00:24:34,800 process. So I saw this whole process at nine years old. So I 390 00:24:34,800 --> 00:24:40,400 definitely never wanted to smoke it. So, so. That'll not do 391 00:24:40,400 --> 00:24:48,160 it. The lesson is don't smoke. The lesson is don't smoke as well. 392 00:24:48,160 --> 00:24:53,200 It's one of the, and, oh no, and of, sorry, now I'm all 393 00:24:53,200 --> 00:24:55,680 too, I'm trying to, yeah, knowing the audience was listening 394 00:24:55,680 --> 00:25:00,160 but then it went in. Oh, it's good though. But listening and 395 00:25:00,160 --> 00:25:03,040 listening to, listening to understand those are two 396 00:25:03,040 --> 00:25:07,520 different levels of skill sets. I learned that from a, from a 397 00:25:07,520 --> 00:25:11,520 family therapist when I was facing my first divorce. You 398 00:25:11,520 --> 00:25:13,840 know, not exactly the circumstance you want to be in 399 00:25:13,840 --> 00:25:16,480 when you finally start paying attention to listening to new 400 00:25:16,480 --> 00:25:21,440 levels, but I had never heard anybody share the third level 401 00:25:21,440 --> 00:25:24,560 before. And I've read a lot of psychology stuff. It's not like 402 00:25:24,560 --> 00:25:30,160 I didn't try, but you can, you can react at people. You can 403 00:25:30,160 --> 00:25:33,440 listen to somebody and respond, you know, like I'm doing right 404 00:25:33,440 --> 00:25:38,160 now, or you can listen to understand where you dive deeper 405 00:25:38,160 --> 00:25:40,640 and you ask, what does that mean? How does that, how does 406 00:25:40,640 --> 00:25:46,880 that work? And that level of listening is, is what I've seen 407 00:25:46,880 --> 00:25:49,360 when I, when I've seen the most successful people I've seen in 408 00:25:49,360 --> 00:25:54,000 my life defining success as the most abundant individuals. 409 00:25:55,440 --> 00:25:58,160 They're incredible listeners. They ask such good questions. 410 00:25:58,160 --> 00:26:04,640 What have you seen? Yeah. Like I just was thinking about the 411 00:26:04,640 --> 00:26:08,560 change for me and just, cause I felt like I was talking a lot 412 00:26:08,560 --> 00:26:12,000 of ways younger and I would do that kind of listening to think 413 00:26:12,000 --> 00:26:14,560 how am I going to react to the next thing that they're going 414 00:26:14,560 --> 00:26:19,920 to say? So it was, it was early on. I did this kind of exercise 415 00:26:19,920 --> 00:26:23,760 to really listen. And then as I went through my business, it 416 00:26:23,760 --> 00:26:27,760 was different too, where I started asking more questions 417 00:26:27,760 --> 00:26:33,680 and listening instead of, so my, my concern, my preparation 418 00:26:33,680 --> 00:26:36,880 more it was for a call was to write the questions I was going 419 00:26:36,880 --> 00:26:41,760 to ask, not, not thinking about a pitch. So I had to work on 420 00:26:41,760 --> 00:26:45,680 that pitch later. There are networking and different events 421 00:26:45,680 --> 00:26:48,800 where I needed the pitch and often was, we just say something 422 00:26:48,800 --> 00:26:54,880 like, I'm a graphic designer elevator pitch practice. But, 423 00:26:54,880 --> 00:26:59,440 yeah. So I had to balance that out too, but definitely asking 424 00:26:59,440 --> 00:27:03,040 them asking questions, asking the right questions, then that 425 00:27:03,040 --> 00:27:06,160 listening to understand and really get a deeper understanding 426 00:27:06,160 --> 00:27:09,920 as well. I love that you said that, you know, you were 427 00:27:09,920 --> 00:27:12,480 listening, you know, like to, to react. That's something that 428 00:27:12,480 --> 00:27:15,760 we do with comedy, right? If we want to be funny, anticipating 429 00:27:15,760 --> 00:27:18,960 what person's going to say, you know, what they're thinking 430 00:27:18,960 --> 00:27:22,640 ahead of time. Like that's one of the most trippy forms of, of 431 00:27:22,640 --> 00:27:25,440 of why comedy matters and why it's so impactful is when you 432 00:27:25,440 --> 00:27:30,000 can pretty like lead people to what they're thinking before 433 00:27:30,000 --> 00:27:33,200 they get there. Like it's, it's amazing what can happen. I'm 434 00:27:33,200 --> 00:27:35,520 not, I'm not a coach for comedy, by the way, so I'm not 435 00:27:35,520 --> 00:27:39,600 going to put that eloquently. That is one of those realities. 436 00:27:39,600 --> 00:27:45,040 And then two, when we can, I loved that, that was my like, 437 00:27:45,040 --> 00:27:49,280 listen, like I knew I was a champion listener because, and I 438 00:27:49,280 --> 00:27:51,280 knew I knew people well, because I could predict what they were 439 00:27:51,280 --> 00:27:57,280 going to say and I would say it before them. That's an ego 440 00:27:57,280 --> 00:28:00,400 driven approach to listening. We're not actually listening. 441 00:28:00,400 --> 00:28:04,000 We're just trying to show off. So when I learned to start, 442 00:28:04,000 --> 00:28:07,680 like when I finally realized how toxic that was, I was like, oh, 443 00:28:07,680 --> 00:28:11,040 okay, like I, I need to, I need to take a step back and really 444 00:28:11,040 --> 00:28:14,560 appreciate where people are, are going with what they want to 445 00:28:14,560 --> 00:28:17,120 do. Otherwise I'll never really connect to people on a deeper 446 00:28:17,120 --> 00:28:24,640 level. Yeah. This is, this is like my repentance show today of 447 00:28:24,640 --> 00:28:28,400 all the things that can do better. All right. We're going to 448 00:28:28,400 --> 00:28:32,320 go into making complex wellness topics easy to understand for 449 00:28:32,320 --> 00:28:36,640 meaningful engagements. So how do you do that? How do you make 450 00:28:36,640 --> 00:28:39,440 complex topics easy to understand, Lori? 451 00:28:39,440 --> 00:28:45,680 And I'll go back to the listening and sorry to repeat 452 00:28:45,680 --> 00:28:51,120 the same thing again, but that's all that's, it's really the big 453 00:28:51,120 --> 00:28:56,240 part of it is it's a lot of observation. And I feel like 454 00:28:56,240 --> 00:28:59,520 that's something that I, it's just listening to people 455 00:28:59,520 --> 00:29:04,640 wherever I'm at as well. And I feel like everything that I've 456 00:29:04,640 --> 00:29:08,160 always done, like if you think of art, especially thinking of 457 00:29:08,160 --> 00:29:11,200 art, people always think it's the skill of drawing, but it's 458 00:29:11,200 --> 00:29:16,880 really learning to see. So I feel like it's with words, it's 459 00:29:16,880 --> 00:29:21,120 learning, learning to hear and then repeating in some ways, 460 00:29:22,320 --> 00:29:26,320 words that someone says, like if you're, if I'm writing for an 461 00:29:26,320 --> 00:29:29,200 audience, I can read their reviews, watch the videos that 462 00:29:29,200 --> 00:29:33,200 they made from like their top clients, have a survey, do a 463 00:29:33,200 --> 00:29:35,280 survey if they don't have that information and get that 464 00:29:35,280 --> 00:29:39,360 information and use that. So I'm speaking, following kind of 465 00:29:39,360 --> 00:29:44,160 the nuances of what their desires are. But as far as 466 00:29:44,160 --> 00:29:47,680 making it more easy to understand, it's also knowing 467 00:29:47,680 --> 00:29:51,680 them, knowing, knowing where they're at, also thinking about 468 00:29:51,680 --> 00:29:55,440 when they're reading something, emails typically have a lower 469 00:29:55,440 --> 00:29:59,760 attention span. So thinking of that and your audience and 470 00:30:00,240 --> 00:30:03,840 maybe, you know, if they're, they're kind of rushing and say 471 00:30:03,840 --> 00:30:06,720 they're a mom and they have lots of things going on. And so 472 00:30:06,720 --> 00:30:10,320 I want to get that information to kind of pull them in quickly 473 00:30:11,120 --> 00:30:14,400 so they understand what this is about. So they keep reading 474 00:30:14,400 --> 00:30:17,440 and then take them through that journey. And yeah, for me, it 475 00:30:17,440 --> 00:30:20,640 is listening to that, the single medical professional, the 476 00:30:20,640 --> 00:30:23,840 alternative care practitioner, getting all those details that 477 00:30:23,840 --> 00:30:28,880 are very technical and then thinking of the desires of their 478 00:30:28,880 --> 00:30:34,480 clients and bringing it together in words. Yeah, that's, 479 00:30:34,480 --> 00:30:41,840 that's awesome. So this, this concept of, of listening, part 480 00:30:41,840 --> 00:30:46,400 of, part of the exercises to become a better listener that I 481 00:30:46,400 --> 00:30:51,120 found is to learn to be intentional with what I say, as 482 00:30:51,120 --> 00:30:53,680 well with what I do. And you mentioned it, you mentioned 483 00:30:53,680 --> 00:30:57,040 email and it being a less effective form of communication 484 00:30:57,040 --> 00:31:01,520 in many ways. And it can be this conversations farm, I can 485 00:31:01,520 --> 00:31:07,120 hear you, I can see you, I can sense your vibe and your tone 486 00:31:07,120 --> 00:31:10,000 and your cadence. I don't have access to that when I'm trying 487 00:31:10,000 --> 00:31:13,520 to communicate with somebody via email. So it's like, you know, 488 00:31:13,520 --> 00:31:16,480 you could propose to somebody to marry them through email. 489 00:31:16,480 --> 00:31:19,520 Good luck. I don't know if anybody, there's got to be 490 00:31:19,520 --> 00:31:21,840 somebody out there who's accepted a marriage proposal via 491 00:31:21,840 --> 00:31:25,360 email. All right. But I don't get some more effective way to 492 00:31:25,360 --> 00:31:30,560 to go about that. So knowing the medium is big. Let's take a 493 00:31:30,560 --> 00:31:32,640 look at your website. This, this is your website, right? 494 00:31:32,640 --> 00:31:36,960 Lavea Creative. Yeah, this is my website. This is a business 495 00:31:36,960 --> 00:31:41,040 I started in 2007. And then I have one specifically made two 496 00:31:41,040 --> 00:31:45,280 for health and wellness, loriamdean.com as well. 497 00:31:45,280 --> 00:31:48,960 Okay. We're going to pull that up as well. I've got one for 498 00:31:48,960 --> 00:31:49,680 Lead Infuser. 499 00:31:51,680 --> 00:31:55,360 That one. Yeah, I was going to talk a little bit about that. 500 00:31:55,360 --> 00:32:00,160 Just thinking of the vision and talking about and Lead Infuser, 501 00:32:00,160 --> 00:32:06,000 I was talking a lot about AI and automation and realized 502 00:32:06,000 --> 00:32:11,440 through my own journey that it's more about the words when I 503 00:32:11,440 --> 00:32:13,040 was writing. Oh, there's my son on there. 504 00:32:14,240 --> 00:32:16,000 Nice. Awesome. 505 00:32:16,000 --> 00:32:18,080 He's five and I'm in the background. 506 00:32:19,520 --> 00:32:24,240 Awesome. Well, we, we hear we appreciate that. You know, it's 507 00:32:25,280 --> 00:32:29,600 family first. You know, that's, that's my feeling. Anyway, I 508 00:32:29,600 --> 00:32:32,480 know some other podcasters might freak out about that, but 509 00:32:33,040 --> 00:32:36,640 Yeah, that's why we are at this time. I think we had to go to 510 00:32:37,280 --> 00:32:38,320 a unique time for you. 511 00:32:39,280 --> 00:32:42,000 That's the best. So it's a, let me get it. loriamdean.com 512 00:32:44,960 --> 00:32:48,720 Yes. Okay. I want to make sure I grab the right one for, for 513 00:32:48,720 --> 00:32:53,360 that. And let's take a look while you're, while I'm pulling 514 00:32:53,360 --> 00:32:58,400 that up again, feel free to tell us about how, how does it 515 00:32:58,400 --> 00:33:00,960 work to work with you? Um, you know, what's it, what can I 516 00:33:00,960 --> 00:33:06,480 anticipate? Let me steal the screen from Cynthia a little bit. 517 00:33:06,480 --> 00:33:12,480 Go ahead. Yeah. So, yeah, as far as working with me, I do a, 518 00:33:12,480 --> 00:33:17,440 first I do a free consultation to get to kind of get acquainted 519 00:33:17,440 --> 00:33:20,080 with each other, especially if it's the first time they 520 00:33:20,080 --> 00:33:23,840 encountered me and never talked to me before. I like to keep it 521 00:33:23,840 --> 00:33:27,280 pretty casual, 30 minute conversation. Of course, like I 522 00:33:27,280 --> 00:33:29,360 mentioned, I asked lots of questions, learned about them, 523 00:33:29,360 --> 00:33:34,160 why they started their business and why they contacted me 524 00:33:34,960 --> 00:33:37,840 today. Why, what is going on in their business world right now 525 00:33:37,840 --> 00:33:41,840 that they want to help. So, so that's kind of the start to 526 00:33:41,840 --> 00:33:46,800 work with me. And then from there, we determine if there's 527 00:33:46,800 --> 00:33:50,240 a possibility that they could go to a paid consultation, if 528 00:33:50,240 --> 00:33:53,280 they, if they really need help with strategy. So I'll help 529 00:33:53,280 --> 00:33:59,520 with the content strategy as well. And, uh, one thing I do is 530 00:33:59,520 --> 00:34:03,680 help with the email content. So those can be like mini courses 531 00:34:03,680 --> 00:34:06,960 in disguise. I see this scrolling by and thinking about 532 00:34:06,960 --> 00:34:11,680 that. Uh, so that I help with the whole process to, uh, 533 00:34:11,680 --> 00:34:14,880 writing a sales funnel, uh, if they don't have any kind of 534 00:34:14,880 --> 00:34:18,480 incentive, helping them determine what kind of incentives 535 00:34:18,480 --> 00:34:24,160 that would help them, um, get people to opt in. And then, and 536 00:34:24,160 --> 00:34:27,520 then from there, sending out those emails, they continue 537 00:34:27,520 --> 00:34:29,840 engagement. I feel like, especially with the health and 538 00:34:29,840 --> 00:34:34,400 wellness, it's, um, this may be something that someone never 539 00:34:34,400 --> 00:34:37,840 thought about until they have a health crisis of some sort. Uh, 540 00:34:37,840 --> 00:34:42,400 in particular, met someone, uh, they met someone for, to help 541 00:34:42,400 --> 00:34:45,680 his business, uh, not in the health and wellness room, but 542 00:34:45,680 --> 00:34:49,360 ended up, he mentioned to me that, I don't know how we got 543 00:34:49,360 --> 00:34:53,040 this, it just seemed like, uh, we were drawn together for 544 00:34:53,040 --> 00:34:55,440 other reasons. Cause we ended up in this whole conversation 545 00:34:55,440 --> 00:34:59,920 about how his, his wife got diagnosed with cancer that they 546 00:34:59,920 --> 00:35:03,760 said they couldn't treat. And he's just like, I'm not 547 00:35:03,760 --> 00:35:06,480 accepting that. And did all the research. And for them, they 548 00:35:06,480 --> 00:35:10,880 found, uh, alkaline water and gained these kinds of purifiers. 549 00:35:10,880 --> 00:35:14,240 And then they changed all their diet as well. And they did 550 00:35:14,240 --> 00:35:19,200 this all themselves, just, just researching all of this and 551 00:35:19,200 --> 00:35:21,680 truly changing lives around. And she's, she's healthy and 552 00:35:21,680 --> 00:35:24,880 doing well. And she went from a diagnosis where they said, 553 00:35:26,560 --> 00:35:28,560 you're not going to make it. There's nothing else we can do 554 00:35:29,120 --> 00:35:33,440 to thriving. So it's, this hearing those stories is like, 555 00:35:33,440 --> 00:35:37,360 that was when I was considering really working with health and 556 00:35:37,360 --> 00:35:41,440 wellness because it's so, it's something I'm really passionate 557 00:35:41,440 --> 00:35:45,600 about for myself and my family. And then to kind of run into 558 00:35:45,600 --> 00:35:50,000 someone not planned, we have this whole conversation about, 559 00:35:51,040 --> 00:35:54,080 uh, his story. It was interesting. He's telling the 560 00:35:54,080 --> 00:35:56,160 story and I hear his wife in the background. So it was very 561 00:35:56,160 --> 00:35:59,440 touching too. It was just like hearing her and cause it 562 00:35:59,440 --> 00:36:03,120 sounded like it was going to be a, like it wasn't going to go 563 00:36:03,120 --> 00:36:07,200 well. It was the way the story started, you know, you're kind 564 00:36:07,200 --> 00:36:14,400 of listening like, Oh no, and then I hear, Oh, she's kind of 565 00:36:14,400 --> 00:36:18,880 chiming in and it was really, it really a neat story. And so 566 00:36:18,880 --> 00:36:22,400 yeah, he even isn't now in the health and wellness space and 567 00:36:22,400 --> 00:36:26,880 helping other people change their, change their lives around 568 00:36:26,880 --> 00:36:30,160 like they did. So it's really amazing to hear those stories 569 00:36:30,160 --> 00:36:33,760 and it's kind of motivates me to keep going with this. 570 00:36:33,760 --> 00:36:39,600 Yeah, definitely. I, I like that you chose the words empathy, 571 00:36:40,320 --> 00:36:45,360 a blend of empathy, innovation and conversion focus marketing. 572 00:36:45,920 --> 00:36:51,760 Those are very intentional adjectives. So, or purposes, why 573 00:36:51,760 --> 00:36:54,400 those, what do you see that other people may be missing? 574 00:36:56,000 --> 00:36:59,760 Well, it's, it's actually, I thought about the innovation. 575 00:36:59,760 --> 00:37:02,400 I'm always keeping up on everything that's going on. 576 00:37:02,400 --> 00:37:07,200 Technology wise and, and just business trends and things like 577 00:37:07,200 --> 00:37:12,480 that. And it's something that clients would mention to me. 578 00:37:12,480 --> 00:37:16,640 They're very innovative. So I'm thinking, I was kind of seeing 579 00:37:16,640 --> 00:37:18,800 the big picture, thinking outside of the box, thinking of 580 00:37:18,800 --> 00:37:22,400 a different way to do things. So that's why I brought that in. 581 00:37:22,400 --> 00:37:28,400 It's kind of a way I work and think and do things. And empathy, 582 00:37:28,400 --> 00:37:32,800 like it's just how I am. I can really feel what it's like to 583 00:37:32,800 --> 00:37:37,040 be in another person's place. Even if I haven't experienced it 584 00:37:37,040 --> 00:37:41,280 exactly, I can, I can really understand somehow. It's just 585 00:37:41,280 --> 00:37:45,440 something that I'm, I'm able to do. I don't know how or why is 586 00:37:45,440 --> 00:37:50,240 this one of those gifts I've been given by God? Yes. So, so 587 00:37:50,240 --> 00:37:55,520 using that as well and bringing it into my work. And what do we 588 00:37:55,520 --> 00:37:59,360 have creativity? Was it creativity innovation? 589 00:37:59,360 --> 00:38:01,360 You have the innovation and conversion centric. 590 00:38:01,360 --> 00:38:04,880 Conversion. Oh yes. Conversion. Yeah. Because everything I'm 591 00:38:04,880 --> 00:38:08,320 writing is action oriented. Like let's get them to take some 592 00:38:08,320 --> 00:38:13,520 action. So it's getting, sparking the curiosity, 593 00:38:14,400 --> 00:38:20,400 increasing engagement, and then conversion to sign up for 594 00:38:20,400 --> 00:38:24,160 whatever we're offering. If it's a product that's going to be 595 00:38:24,160 --> 00:38:26,960 offering, if it's a product or service, book an appointment, 596 00:38:26,960 --> 00:38:31,760 if it's a practitioner and get help them on their wellness 597 00:38:31,760 --> 00:38:36,480 journey to optimal health. That's awesome. That's and 598 00:38:36,480 --> 00:38:41,120 those are, those are three virtues or holistic 599 00:38:41,120 --> 00:38:44,880 opportunities for improving copy. And those certainly aren't 600 00:38:44,880 --> 00:38:49,360 the limits. Right. We, we, like I said, I'm not a funny guy 601 00:38:49,360 --> 00:38:52,480 first, but I can find my dad jokes and my humor when I want 602 00:38:52,480 --> 00:38:56,080 to. You know, and, and we have what we gravitate towards, but 603 00:38:56,080 --> 00:38:59,760 we also, and also as reflective of, of your desire to 604 00:38:59,760 --> 00:39:03,520 understand what your audience needs. So what are some of the 605 00:39:03,520 --> 00:39:06,640 hiring mistakes that entrepreneurs visionaries are 606 00:39:06,640 --> 00:39:10,160 making in this regard? Because again, well, and here's why we 607 00:39:10,160 --> 00:39:14,480 focus on this vision pros. 96% of businesses fail within 10 608 00:39:14,480 --> 00:39:19,040 years. I'm an optimistic realist. I believe that we have 609 00:39:19,040 --> 00:39:22,880 the ability to overcome that, but there's 4% of businesses 610 00:39:22,880 --> 00:39:27,280 that are not succeeding. 4% are surviving the 10 year mark. 611 00:39:27,280 --> 00:39:29,680 We've got to make adjustments. We've got to be willing to 612 00:39:29,680 --> 00:39:32,560 accept, okay, I don't necessarily know everything. So 613 00:39:32,560 --> 00:39:35,600 now we have Lori Dean here, Lori, what, what mistakes can 614 00:39:35,600 --> 00:39:38,720 an entrepreneur make when they're hiring somebody to 615 00:39:38,720 --> 00:39:42,800 manage their copy, improve their funnels, drive conversions 616 00:39:42,800 --> 00:39:48,400 or not? I can see. So actually hiring a 617 00:39:48,400 --> 00:39:52,480 copywriter and that I can see just hiring one person do one 618 00:39:52,480 --> 00:39:57,520 small task and then not, they may think they need something 619 00:39:57,520 --> 00:40:01,120 like this happened early on in my career too, as a designer 620 00:40:01,120 --> 00:40:04,000 and I'm doing any marketing where I'd have people come to 621 00:40:04,000 --> 00:40:08,960 me. I need a brochure. I need a business card. So they need 622 00:40:08,960 --> 00:40:13,120 the, they think they need this one thing and not looking at 623 00:40:13,120 --> 00:40:16,960 the big picture and what it does. So I would always ask, 624 00:40:16,960 --> 00:40:21,200 why do you need this brochure? And sometimes we don't cover 625 00:40:21,200 --> 00:40:26,000 you don't need a brochure. So I always thought like I'm this 626 00:40:26,000 --> 00:40:30,400 young designer that should be trying to sell a brochure 627 00:40:30,400 --> 00:40:32,960 because I can design it for them. But I was just like, I 628 00:40:32,960 --> 00:40:36,720 just can't do this. Like I can't, I can't design something 629 00:40:36,720 --> 00:40:39,120 for you that you totally don't need is like, not going to 630 00:40:39,120 --> 00:40:42,960 help you in any way. So, but then I offer something else. 631 00:40:42,960 --> 00:40:46,640 What, what do you actually need and help them with that and 632 00:40:46,640 --> 00:40:50,320 help them with that strategy. So that's just something I've 633 00:40:50,320 --> 00:40:54,000 just noticed kind of trying, they think they need whatever 634 00:40:54,000 --> 00:40:56,640 it is, whatever the thing is, it is out there. 635 00:40:58,640 --> 00:41:02,400 It may sound elementary visionaries, but I'm telling you 636 00:41:02,400 --> 00:41:06,800 right now, 99.9% of you are making that exact same mistake. 637 00:41:07,360 --> 00:41:10,960 You're not chief marketing officers. You're not chief 638 00:41:10,960 --> 00:41:15,600 financial advisors. You're not chief operations officers. 639 00:41:15,600 --> 00:41:19,520 You're great at whatever it is you do. And I wasn't either. 640 00:41:19,520 --> 00:41:23,760 Right. And when it before I learned how to become a chief 641 00:41:23,760 --> 00:41:26,960 marketing officer and a chief executive officer until I had 642 00:41:26,960 --> 00:41:29,760 studied enough behaviors, been behind the scenes, helping 643 00:41:29,760 --> 00:41:32,960 enough people on those realities. Like, you know, I 644 00:41:32,960 --> 00:41:35,360 don't care how many times I've watched a heart surgery either 645 00:41:35,360 --> 00:41:39,520 that does not make me a heart surgeon. And when we can learn 646 00:41:39,520 --> 00:41:43,360 to get our own ways by saying, Hey, Lori, I think I need a 647 00:41:43,360 --> 00:41:47,040 brochure. You know, what would you do? You're, you're going to 648 00:41:47,040 --> 00:41:50,000 end up in a, in a better place than if you just try to tackle 649 00:41:50,000 --> 00:41:54,720 that on your own and command somebody to build assets for 650 00:41:54,720 --> 00:41:57,600 you. And you don't have the whole strategy process figured 651 00:41:57,600 --> 00:42:00,400 out behind it. So I'm a little bit more direct and a little 652 00:42:00,400 --> 00:42:04,640 bit more, you know, I turn a lot of clients down. We, if they 653 00:42:04,640 --> 00:42:07,360 don't have the infrastructure behind them, then they got to 654 00:42:07,360 --> 00:42:10,960 go. We tend to a two hour webinar. So you can watch the 655 00:42:10,960 --> 00:42:13,520 two hour webinar. Like it's, it's a free gift for you. Go do 656 00:42:13,520 --> 00:42:17,920 it. But a lot of people won't and that's okay. I want people 657 00:42:17,920 --> 00:42:20,480 to win. I don't want people to keep losing. So I'm glad that 658 00:42:20,480 --> 00:42:23,360 you, you do turn certain projects down. It's very, very 659 00:42:23,360 --> 00:42:26,560 good advice. Anything you'd like to add before we wrap up 660 00:42:26,560 --> 00:42:27,360 today? 661 00:42:29,920 --> 00:42:33,280 I feel like we covered so many different things. I feel like I 662 00:42:33,280 --> 00:42:37,680 traveled around through my entire journey of graphic 663 00:42:37,680 --> 00:42:43,280 design to copywriting. I guess like, too, just thinking about 664 00:42:43,280 --> 00:42:46,720 business owners. I end up talking to a lot of people 665 00:42:46,720 --> 00:42:52,240 starting agencies that are like, they, I just talked to 666 00:42:52,240 --> 00:42:56,320 someone today in particular, thinking of, and I think one 667 00:42:56,320 --> 00:43:00,240 thing we can do as business owners is want to do everything. 668 00:43:00,240 --> 00:43:06,720 And that's what I really realized. Okay. What I, through 669 00:43:06,720 --> 00:43:10,000 prayer, it's been, what is my God given talent? And 670 00:43:10,000 --> 00:43:16,320 everything came through writing. So for me, that's where I 671 00:43:16,320 --> 00:43:19,920 really realized it's great. Just hone in on that. And because 672 00:43:19,920 --> 00:43:23,520 I would see all the other things that some people need and 673 00:43:23,520 --> 00:43:27,120 I can refer them to the specialist or bring that 674 00:43:27,120 --> 00:43:30,400 together through a team and hire the specialist to do all 675 00:43:30,400 --> 00:43:30,960 the things. 676 00:43:32,720 --> 00:43:37,440 Absolutely. Visionaries, what Lori's also going through, I 677 00:43:37,440 --> 00:43:40,720 go through it every day. Those who have started to make their 678 00:43:40,720 --> 00:43:44,000 mark on the world, that you're producing results. What's 679 00:43:44,000 --> 00:43:46,400 going to happen is you're going to have a whole bunch of 680 00:43:46,400 --> 00:43:49,680 companies, agencies, et cetera, approach you to do business 681 00:43:49,680 --> 00:43:54,000 with you. You know, you're going to get pitched wildly. And 682 00:43:54,000 --> 00:43:59,200 if you're not used to that, it's also a very, like I hear a 683 00:43:59,200 --> 00:44:02,080 lot of professionals say like, oh my gosh, I hate the amount 684 00:44:02,080 --> 00:44:04,080 of people that are spamming me. And I'm like, welcome to 685 00:44:04,080 --> 00:44:08,800 success. That's what happens. You think Tony, I think people 686 00:44:08,800 --> 00:44:13,200 leave Tony Robbins alone. No, Tony Robbins gets spammed times 687 00:44:13,200 --> 00:44:19,120 1000 of most of us. And he has systems and filters to help him 688 00:44:19,120 --> 00:44:22,640 sort through those opportunities so that he kids in on the right 689 00:44:22,640 --> 00:44:26,000 people to work with. I'm going to give a small gift in honor of 690 00:44:26,000 --> 00:44:30,800 what Lori was explaining. And Lori, feel free to use this 691 00:44:30,800 --> 00:44:35,600 yourself if you'd like. This is our vendor reply. And this is 692 00:44:35,600 --> 00:44:39,680 something that Ang manages my inbox now. And it says, hey, 693 00:44:39,680 --> 00:44:43,280 great to meet you. I'm Ang. And we send this reply to all of 694 00:44:43,280 --> 00:44:47,520 those horrific spam messages that we get in addition to the 695 00:44:47,520 --> 00:44:50,160 pretty good providers. But we want to honor them. They're 696 00:44:50,160 --> 00:44:52,960 human beings that are just trying to do something. So we 697 00:44:52,960 --> 00:44:57,600 actually, she invites them to be to apply to be on the show. We 698 00:44:57,600 --> 00:45:00,320 wouldn't host anybody who's not like who doesn't have a 699 00:45:00,320 --> 00:45:05,520 legitimately holistic vision. And we always ask them for three 700 00:45:05,520 --> 00:45:09,040 things. What's your entry level pricing? Give me three case 701 00:45:09,040 --> 00:45:13,360 studies and three references. And we look forward to hearing 702 00:45:13,360 --> 00:45:16,080 from you and seeing you on the show. Good luck. Right. We're 703 00:45:16,080 --> 00:45:19,680 not we're not letting people just move forward with us. You 704 00:45:19,680 --> 00:45:25,040 know, blindly. And 99% I would say I would say 96% of people 705 00:45:25,040 --> 00:45:28,640 who received that email, they go away. They have no 706 00:45:28,640 --> 00:45:32,400 references. They have no real case studies. And they're 707 00:45:32,400 --> 00:45:34,880 offended that we asked for entry level pricing, which 708 00:45:34,880 --> 00:45:37,840 means they're not good at leadership conversations. We 709 00:45:37,840 --> 00:45:40,480 didn't ask them because we want to invest in their their small 710 00:45:40,480 --> 00:45:45,120 thing. We asked to see how they'd react, or to see if they'd 711 00:45:45,120 --> 00:45:48,480 have the skills of listening to understand. And we bring 712 00:45:48,480 --> 00:45:52,320 people back to the humane conversation of let's get to 713 00:45:52,320 --> 00:45:54,960 know each other human being human being. So I hope that 714 00:45:54,960 --> 00:45:57,360 helps you Lori. I hope that helps everybody who's listening 715 00:45:58,080 --> 00:46:01,600 have have a plan. Go ahead. Go ahead. I want to hear it. Oh, 716 00:46:01,600 --> 00:46:05,360 I was just saying thank you. That was helpful. And a nice 717 00:46:05,360 --> 00:46:11,200 way to to talk just to communicate with people and yeah, 718 00:46:11,200 --> 00:46:14,240 just thinking about the the person that came to me what what 719 00:46:14,240 --> 00:46:18,240 I've had happen is they see my businesses and they they're 720 00:46:18,240 --> 00:46:22,080 actually reaching out to me to help them with their new agency. 721 00:46:22,080 --> 00:46:25,440 So that's that's been a different thing that's occurring. 722 00:46:25,440 --> 00:46:30,000 And that's what the conversation today kind of led with the 723 00:46:30,000 --> 00:46:33,760 sometimes they want to partner with me in some way. So not as 724 00:46:33,760 --> 00:46:38,080 much the the spam, what we call spam possibly reaching out 725 00:46:38,080 --> 00:46:41,680 You don't get spam. I do. Yeah, I do. But that that wasn't what 726 00:46:41,680 --> 00:46:45,040 I was referring to with right there's levels. There's levels. 727 00:46:45,040 --> 00:46:48,720 But yeah, it's one thing that I do find just talking about 728 00:46:48,720 --> 00:46:53,200 that is because I help write email campaigns is making sure 729 00:46:53,200 --> 00:46:57,520 you know who you're writing to and the message is relevant to 730 00:46:57,520 --> 00:47:02,480 them because the one thing that I do get is from agencies, 731 00:47:02,480 --> 00:47:08,320 those they'll write me to promote exactly what I'm doing. 732 00:47:08,320 --> 00:47:12,400 So they obviously didn't research my business in any way. 733 00:47:12,400 --> 00:47:17,920 So it's kind of just interesting. It's a nice way to say it just 734 00:47:17,920 --> 00:47:22,160 to see this. It can do it could almost sound word for word for 735 00:47:22,160 --> 00:47:26,000 what I'm offering. And yeah, so there's a lot of that going on. 736 00:47:26,000 --> 00:47:30,720 A lot of ways to look at it though. So if I see somebody 737 00:47:30,720 --> 00:47:34,720 putting sticks in a fire and I decide to come out a stick to 738 00:47:34,720 --> 00:47:38,160 the fire, I'm not necessarily you know, it depends. Do they 739 00:47:38,160 --> 00:47:40,960 want me to help with their fire or not? That's up to them. But 740 00:47:40,960 --> 00:47:44,560 just because we're doing the same thing, if we decide, hey, 741 00:47:44,560 --> 00:47:47,280 you do what I do and we're both doing the same type of thing, 742 00:47:47,280 --> 00:47:50,160 maybe we should form a family. Maybe we should, you know, 743 00:47:50,160 --> 00:47:53,040 create that sense of belonging. But there's other times where 744 00:47:53,040 --> 00:47:55,200 you're like, no, like I got stranger danger, you know, I 745 00:47:55,200 --> 00:47:58,400 got to be careful with those types of individuals. But to 746 00:47:58,400 --> 00:48:03,440 get to your point, though, the watered down nature of 747 00:48:03,440 --> 00:48:07,440 automation and outreach and what's happening, the pen is 748 00:48:07,440 --> 00:48:11,440 mightier than the sword. And if you're wielding the pen of 749 00:48:11,440 --> 00:48:15,760 automation, then you might consider taking a step back, 750 00:48:15,760 --> 00:48:19,600 finding some mentors to talk to who can help you refine your 751 00:48:19,600 --> 00:48:22,560 approach to influence and to drive attraction for your 752 00:48:22,560 --> 00:48:25,520 company. So I'm always excited to talk to the Lori Deans of 753 00:48:25,520 --> 00:48:29,360 the world and see what else can I do to refine my approach 754 00:48:29,360 --> 00:48:31,840 with helping people. And you've done that today. So I 755 00:48:31,840 --> 00:48:35,120 appreciate you very much. Thank you. Thank you, Jackson. 756 00:48:35,120 --> 00:48:38,880 Absolutely. Vision pros. If you have a vision to share in the 757 00:48:38,880 --> 00:48:42,320 top right corner, you'll see a button that says be our guest. 758 00:48:42,320 --> 00:48:45,280 We'd love to have you as a guest come and come in and share 759 00:48:45,280 --> 00:48:47,520 your vision with us. If it's holistic, if it's helping 760 00:48:47,520 --> 00:48:50,640 others, that's what we're really looking for. And we'll also 761 00:48:50,640 --> 00:48:54,080 have on the landing page links to connect with Lori and to see 762 00:48:54,080 --> 00:48:56,480 what she's up to. We'll make sure the right websites are on 763 00:48:56,480 --> 00:48:58,960 it. She's got that Richard Branson effect with like three 764 00:48:58,960 --> 00:49:03,280 for going into 250 million companies. But we'll have the 765 00:49:03,280 --> 00:49:06,000 right ones on there so that you can connect with her. And we 766 00:49:06,000 --> 00:49:08,080 look forward to seeing you on the next episode. Everybody 767 00:49:08,080 --> 00:49:11,120 have a fantastic rest of your day. Thank you for being here 768 00:49:11,120 --> 00:49:13,680 today. I'm really happy that you tuned in to Vision Pros 769 00:49:13,680 --> 00:49:17,200 Live. I'm looking forward to seeing your reactions as these 770 00:49:17,200 --> 00:49:19,840 episodes continue to move forward. This is gonna get more 771 00:49:19,840 --> 00:49:22,480 and more fun. We'll have more and more engagement as well. 772 00:49:22,480 --> 00:49:25,200 We'll invite people to participate in the show and thank 773 00:49:25,200 --> 00:49:28,000 you for giving us your time and attention. Have an excellent 774 00:49:28,000 --> 00:49:33,600 time building out your vision.