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I think he's still alive.

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And the interviewer, right,

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facilitates the direction of the conversation.

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So that's awesome.

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Number one for small business marketing podcast right now,

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doing business with a servant's heart,

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amazing name as well.

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Again, you got into it a year ago?

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October of 2022.

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October of 2022.

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So a little more than a year ago,

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and you're ranking number one for that.

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And you've got like 9,000 subscribers on YouTube.

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Correct.

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As well.

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Man, you're off to the races.

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I love it.

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So we'll be digging in for the other visionaries

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listening about, okay,

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you got some growth hacks here,

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but growth principally,

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principally driven hacks from what I'm seeing.

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And that's why I was so excited.

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I was like, man, I can't wait to have Steve on the show.

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So three resources, three books, courses, master.

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You can name the resource you want,

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but what do you recommend?

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Think and Grow Rich, Napoleon Hill,

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Bob Brogue wrote The Go Givers,

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fits my title very well.

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And I just met this gentleman as a guest,

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Steve Woodruff has the book The Clarity,

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excuse me, The Point.

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Also Clarity wins about communication.

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That's really changed my life.

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Wow.

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The Point, Clarity, is it the same book?

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The Point.

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Two different books.

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Oh, two different books.

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Which one does the one that really changed your life?

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Yeah.

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The Point.

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The Point.

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The Point.

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Okay, awesome.

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I'm sure they all made a big impact,

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but The Point takes the cake for now.

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And well, very good.

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We will come right back.

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We'll be talking about Steve's vision.

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Why is he a podcast host?

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Why is he a TV show host?

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What has he got going on in the future?

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And I'll be excited to hear most of you.

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If you haven't understood the value of podcasts yet,

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the tidal wave is not just coming,

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it's here.

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It's already past radio.

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It's growing into the entire multimedia production industry.

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ESPN, CNN, Fox, everybody is very aware

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of how big this movement is going to be.

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And again, already is.

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We'll see you on the other side, guys.

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We look forward to diving in with you, Steve.

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All right.

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Welcome in to Vision Pros Live.

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With Jackson Calame, I'm your show host.

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We will be doing interviews for visionary entrepreneurs

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and guest leaders who are building fantastic visions

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out there.

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Hey, what's up, everybody?

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Welcome in to Vision Pros Live.

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I'm your show host, Jackson Calame, founder and CEO

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of First Class Business.

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I'm so excited to have Steve Ramona on today.

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The genuine energy, the positivity that exists with him,

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the waves that he's already made in the podcast world as well,

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all of which are coming from the show.

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And I'm excited to be here with you today.

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I'm excited to be here with you, too.

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And I'm excited to be here with you, too.

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The stories that you've already made in the podcast world

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as well, all opportunities for us to learn.

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Because podcasts is no different than restaurant, firm, agency.

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It's a business model in and of itself.

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And so when you're experiencing growth in one industry driven

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by principles, you can actually apply

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most of those same principles to every other industry there is.

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And he has done an excellent job of building out

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his growing venture, his growing castle, his growing.

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cities because there's not just one avenue to get through to them.

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The more structure you put in that, the better you're likely going to do.

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Anyway, we'll be learning from him about that in this process today.

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Before we dive in with Steve, I want to mention these sponsors

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that I absolutely believe in.

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That's why they're there.

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It's not because they pay me.

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In fact, neither one of them pay for the sponsorship spots.

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Sean LeChugow with the with excuse me, with the wellness shop, three, six, five.

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Him and Julianne were building this integrative nutrition, health

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and wellness coaching consulting business.

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And I had the fortune back in the day to work with Dr.

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Eric Berg, who had one hundred and six thousand subscribers on YouTube.

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And his brand looked no different than this back then.

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It scared me.

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And as I gave him some consultation and said, hey, you've got to fix this.

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You've got to make this better, because if you don't, nobody's going to buy from you.

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But I could see the value that was there.

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Now he's at 11 million subscribers and growing about one million subscribers

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because he's put the work in and he's built upon the vision he created.

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So back to Sean, this wheel right here caught my attention.

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I was like, wow, a holistic, a holistic wellness professional naturopath

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basically that cares about my joy, cares about spirituality, creativity, finances,

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our home environment, our relationships, social life.

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Like, wow, there is some serious depth to this dynamic duo.

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And so I got to know Sean and Julianne.

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I've absolutely loved

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working with them on the process of of understanding what all goes into this vision.

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What are they up to?

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Again, dynamic duo for health, fantastic family.

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And the virtues that I've seen that exude over the last six months

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as I've gotten to know them.

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If you haven't had the chance to reach out to them and talk to them

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about what they're up to then and you're into health and wellness

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and absolutely reach out to them and see what they're up to.

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Melissa Gray with The Law Spot, she also came on the show.

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She's an attorney. And, you know, I was kind of nervous.

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Like, I don't really want an attorney on my show.

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They're kind of difficult people usually.

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And it couldn't be further from the truth with Melissa.

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She understands that legal doesn't have to be complicated.

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She also knows, like I know, that most entrepreneurs

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do not have legal counsel on hand and they're fairly vulnerable.

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And while the Crocodoc and the legal Zoom

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documents and can get you started and help you understand

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the infrastructure without the threat of talking to somebody,

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I was super impressed with her nurture nature

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and her ability to understand legalities, liabilities.

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We talked about NIL and how all the young guns jumping on YouTube

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have an opportunity to protect themselves.

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We've got a desire to bridge the gap between the traditional retainers

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that are astronomical in nature.

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And you don't necessarily work with an attorney who you can get along with

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and who understands and cares for your vision and the legal Zoom aspects

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that are a dime a dozen, get your templates and move.

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There's a middle ground there.

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And as wise stewards of our ventures, we've got to make sure

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that we have our protections in place for our finances, our HR,

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our legal matters, et cetera.

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It's very important that we build that stability and infrastructure into what we do.

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I hope you have an opportunity to listen to her episode,

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maybe get to know her as well, if you're in a position

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where you need counsel like that.

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The last thing I'll talk about before I bring Steve on is my favorite of three.

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I love you, Melissa. I love you, Sean.

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But it's the water project.

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There are millions of people in this world who don't have access to clean,

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safe drinking water, in fact, any water.

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These kids, these families are often leaving work or leaving school,

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walking, you know, three, four kilometers just to get access to water

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that might not even be safe for their family.

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And the generational impact that that has of taking kids out of school

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and, you know, the deaths that probably occur,

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the pain that it probably puts on your back from carrying buckets of water

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that long over many years.

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It's something that I just don't allow myself to lose sight of.

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What's cool about the water project is they don't only give you the opportunity to give back,

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but you get to like crowdfunding, you get to see exactly what you're contributing to,

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and you get to see how many community members are affected by it,

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what it is they're building, and they give you social media post updates along the way

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so you know that your project came to fruition.

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I think it's an absolutely beautiful vision.

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This picture always makes me want to cry.

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Well, it doesn't make me.

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I choose to look at it and realize, man, those kids are celebrating water.

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Like my kids almost celebrate their Christmas.

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You know, how amazing is that that we can have the impact by helping people like that.

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Now, if you're not in a position to give back,

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my request is that you simply share it.

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Share it with others.

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If you have a cause you'd rather see shared, just drop it in the comments.

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I'm happy to check your causes out as well.

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There's 8 billion people in this world that need a lot of help,

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and we have the opportunity to do so.

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You might share an opportunity with somebody that ends up driving somebody else

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to invest $10,000, $100,000 in helping a project like that,

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and you may change the lives of 20, 30, 40, 50,000 people

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by simply rocking the mic or making a post.

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Appreciate all of you.

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Look forward to seeing the results that come from that.

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And without further ado, Steve Ramona, welcome to Vision Pros Live.

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Thank you for having me. I'm excited to be here.

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Absolutely. I'm excited that you're excited.

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So we'll just keep rolling the virtue forward with that.

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Hey, man. So, all right.

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Doing business with a servant's heart.

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I got to ask from the get go, what does that mean to you?

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It's bringing value to every interaction you have daily.

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A resource, a referral, a tip, helping an old lady with her groceries,

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closing the store.

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It's in your mindset when you meet somebody for the first time.

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And I'm doing it with you right now.

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And we'll talk about it on the show. We'll talk about it after.

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But there's ways right now I can help you with certain things.

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If we have that mindset, the law of increase in Chapter 4 of Think and Grow Rich,

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it's where I really delved into it.

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I've been serving for years.

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I started 18 in my family's health club.

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I became a manager and a director at the club.

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But we always believe in customer service.

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Remember people's names, helping people out, clean equipment, clean locker room.

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That all leads to a servant's heart.

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So I grew up with it, thank God.

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My cousin, Jeff Ramona, I want to shout out to him.

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He's really been my mentor all those years, 20 years working with him to learn that.

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But we all can do it.

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We don't have to use money.

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We could just use, you know, you're walking into church or to a grocery store and you

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go, your child's got a beautiful bow on her head.

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You just serve that lady with a smile.

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Yes, you.

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That's a servant's heart.

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When I heard Steve Jobs in the Steve Jobs movie, I think it was a Jobs movie said,

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I want to make a dent.

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I'm going to make a dent in the universe.

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My thought process was, I do that daily.

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We all do that daily when we choose to do exactly what you're talking about.

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Those little moments make more of an impact than we're often willing to give ourselves

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credit for.

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And there's nothing wrong with glorifying a great action.

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I'm not talking about glorifying yourself and moving into arrogance.

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You know, saying, I'm better than others because I do X, Y, or Z. But when we do something

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good or virtuous, acknowledging it creates more good vibes.

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What are your thoughts on that?

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Awareness is big.

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I think people aren't aware of this.

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The recession, COVID, interest.

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I mean, you could go through the social media and the news and have a lot of things put

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you down.

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They're not, I mean, maybe they are serving, but it's not a positive thought process.

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So being aware of that.

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And here's the thing.

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People ask me, I'm not making any money right now.

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You'll go out and serve somebody.

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You don't know how, why, or where, and you'll never know.

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But just know and have faith that your universe will change.

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And I learned a story at church, incredible story.

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There's a 4500 year old tree in inland California just down the road from me.

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I'm in Northern California.

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And think about this.

252
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Somebody had to plant that seed.

253
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Whoever it was, they're obviously gone.

254
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It's 4500 years old.

255
00:11:46,540 --> 00:11:52,560
And how many people slept by that tree, ate food by that tree, maybe got married by that

256
00:11:52,560 --> 00:11:56,040
tree, maybe got engaged, maybe had a birthday party?

257
00:11:56,040 --> 00:11:57,280
Who knows?

258
00:11:57,280 --> 00:12:00,880
That person planted seed never know, never knew what's happened.

259
00:12:00,880 --> 00:12:05,020
But I guarantee the universe changed because of the things they did.

260
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So when you serve and bring value, we don't know how, why, or where, but just have faith

261
00:12:10,420 --> 00:12:13,080
that something's going to change in your life.

262
00:12:13,080 --> 00:12:14,080
I love that.

263
00:12:14,080 --> 00:12:15,080
Absolutely.

264
00:12:15,080 --> 00:12:16,080
Huge.

265
00:12:16,080 --> 00:12:20,480
And I can just go back and forth on this one topic alone.

266
00:12:20,480 --> 00:12:23,600
And I want to, but I'm going to discipline myself.

267
00:12:23,600 --> 00:12:25,480
What's your vision for those that you serve?

268
00:12:25,480 --> 00:12:28,880
What do you see for them that they may not see for themselves?

269
00:12:28,880 --> 00:12:32,000
To pay it forward.

270
00:12:32,000 --> 00:12:33,000
Let's all change our world.

271
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Let's make a dent.

272
00:12:34,000 --> 00:12:35,000
Let's use Steve Jobs.

273
00:12:35,000 --> 00:12:36,000
Great.

274
00:12:36,000 --> 00:12:37,300
By the way, you're a genius host.

275
00:12:37,300 --> 00:12:39,320
That's a great quote.

276
00:12:39,320 --> 00:12:43,160
Because we can't change the world, but we can make changes in our own little world.

277
00:12:43,160 --> 00:12:44,200
Jackson, you do it.

278
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I do it.

279
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Our friends do it.

280
00:12:46,680 --> 00:12:49,840
Now we put those worlds together that are positive, that are serving.

281
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Now the world becomes bigger.

282
00:12:52,240 --> 00:12:55,480
Can't eat the alpha once, you know, one bite, it takes multiple bites.

283
00:12:55,480 --> 00:12:56,960
Same thing with changing the world.

284
00:12:56,960 --> 00:12:57,960
Yes.

285
00:12:57,960 --> 00:13:02,200
And with regards to the vision, and I'll tell you a quick story.

286
00:13:02,200 --> 00:13:06,120
I tell people all the time, you're having a bad day, things aren't happening, you're

287
00:13:06,120 --> 00:13:07,880
just not good energy.

288
00:13:07,880 --> 00:13:10,080
Go out and serve somebody.

289
00:13:10,080 --> 00:13:11,080
Guarantee it's going to change.

290
00:13:11,080 --> 00:13:12,080
And here's what happened.

291
00:13:12,080 --> 00:13:14,880
Two o'clock a couple of years ago, I was working.

292
00:13:14,880 --> 00:13:15,880
Things weren't working.

293
00:13:15,880 --> 00:13:16,880
I said, I'm quitting for the day.

294
00:13:16,880 --> 00:13:17,880
I don't usually do that.

295
00:13:17,880 --> 00:13:21,240
But I just walked away, went to the grocery store.

296
00:13:21,240 --> 00:13:26,440
And I just got a Holy Spirit, faith, whatever, told me to buy the person's groceries in front

297
00:13:26,440 --> 00:13:27,440
of me.

298
00:13:27,440 --> 00:13:31,900
So I handed the credit card to the clerk, 21 year old long hair, California guy.

299
00:13:31,900 --> 00:13:33,640
He was like, dude, what are you doing?

300
00:13:33,640 --> 00:13:34,640
You're crazy.

301
00:13:34,640 --> 00:13:36,360
I said, Hey, it's just a feeling.

302
00:13:36,360 --> 00:13:37,360
I want to do it.

303
00:13:37,360 --> 00:13:39,280
Kind of went back and forth a little bit.

304
00:13:39,280 --> 00:13:41,440
Okay, you're crazy, dude, though.

305
00:13:41,440 --> 00:13:42,440
She's thanking me.

306
00:13:42,440 --> 00:13:43,440
So we do it very little.

307
00:13:43,440 --> 00:13:45,640
I don't even know what the value was.

308
00:13:45,640 --> 00:13:48,200
I pay for my groceries when we walk out and she's thanking me.

309
00:13:48,200 --> 00:13:50,720
She starts crying.

310
00:13:50,720 --> 00:13:54,480
She says, you just don't know what you just did.

311
00:13:54,480 --> 00:13:56,600
My husband lost his job last week.

312
00:13:56,600 --> 00:13:59,720
We're barely afford these groceries.

313
00:13:59,720 --> 00:14:02,440
She's holding a seven month old baby.

314
00:14:02,440 --> 00:14:03,440
Debbie was around there.

315
00:14:03,440 --> 00:14:04,960
Forget now.

316
00:14:04,960 --> 00:14:07,080
I I'm special because I took action.

317
00:14:07,080 --> 00:14:09,560
I'm not special, but I took action.

318
00:14:09,560 --> 00:14:10,560
But here's the power.

319
00:14:10,560 --> 00:14:11,560
I'm not that I did that.

320
00:14:11,560 --> 00:14:12,560
And that was a good thing.

321
00:14:12,560 --> 00:14:14,240
That was a great thing.

322
00:14:14,240 --> 00:14:17,200
What is she going to do when she goes home and talks to her husband?

323
00:14:17,200 --> 00:14:18,200
She's got these groceries.

324
00:14:18,200 --> 00:14:20,680
She's still got the $30 in her pocket.

325
00:14:20,680 --> 00:14:21,680
What happened?

326
00:14:21,680 --> 00:14:25,600
Well, this guy Steve, what are they going to do?

327
00:14:25,600 --> 00:14:27,200
They're going to want to serve.

328
00:14:27,200 --> 00:14:28,200
They're going to want to help somebody.

329
00:14:28,200 --> 00:14:30,560
They're going to want to pay it forward.

330
00:14:30,560 --> 00:14:32,320
So not the power of buying the groceries.

331
00:14:32,320 --> 00:14:33,320
Good.

332
00:14:33,320 --> 00:14:34,320
I had no idea.

333
00:14:34,320 --> 00:14:35,320
That's the universe talking.

334
00:14:35,320 --> 00:14:36,320
Just happenstance.

335
00:14:36,320 --> 00:14:37,320
And that's a great thing.

336
00:14:37,320 --> 00:14:38,320
Absolutely.

337
00:14:38,320 --> 00:14:40,280
What ripple effects are we going to make?

338
00:14:40,280 --> 00:14:43,920
And did I make with that that I affect one to 50 people?

339
00:14:43,920 --> 00:14:44,920
I'll never know.

340
00:14:44,920 --> 00:14:47,200
But I made a ripple.

341
00:14:47,200 --> 00:14:48,200
Right.

342
00:14:48,200 --> 00:14:50,320
And Taylor Welch calls this clean energy.

343
00:14:50,320 --> 00:14:52,400
That's one of my favorite teachings of his.

344
00:14:52,400 --> 00:14:53,920
As he calls it clean energy.

345
00:14:53,920 --> 00:14:56,880
When you that's what that's what sustains you through marathons.

346
00:14:56,880 --> 00:14:57,880
Right.

347
00:14:57,880 --> 00:15:00,360
There's he calls dirty energy.

348
00:15:00,360 --> 00:15:01,440
Not a bad thing.

349
00:15:01,440 --> 00:15:05,200
The energy that gives you like the immediate boost putting on hype music, clapping your

350
00:15:05,200 --> 00:15:06,200
hands.

351
00:15:06,200 --> 00:15:07,200
Right.

352
00:15:07,200 --> 00:15:09,380
That stuff can get you going in the moment with your adrenaline.

353
00:15:09,380 --> 00:15:14,640
But the clean energy comes from acts of service doing things for others or and that can be

354
00:15:14,640 --> 00:15:19,680
yourself drinking water, getting some sunshine, making sure that you take a walk.

355
00:15:19,680 --> 00:15:25,580
But anything virtuous, I'll call it lovely uplifting those types of interactions.

356
00:15:25,580 --> 00:15:29,400
They bring a balance to us when we are feeling off.

357
00:15:29,400 --> 00:15:34,240
Now I will say that I hated service.

358
00:15:34,240 --> 00:15:38,960
I just like I'd hear a friend talk about in church like how awesome the service was.

359
00:15:38,960 --> 00:15:40,920
And I hated service.

360
00:15:40,920 --> 00:15:47,680
But what it was looked what what I called acts of service as a youth.

361
00:15:47,680 --> 00:15:50,520
I actually didn't hate service.

362
00:15:50,520 --> 00:15:52,680
I hated the types of service we were doing.

363
00:15:52,680 --> 00:15:57,920
They weren't in line with my abilities to serve with my capacities, with what I'm good

364
00:15:57,920 --> 00:15:59,400
at in terms of helping people.

365
00:15:59,400 --> 00:16:04,560
So when when Steve talks about service and and those of you who are listening, you're

366
00:16:04,560 --> 00:16:06,680
like, man, it's like to frou frou.

367
00:16:06,680 --> 00:16:11,080
You're probably serving people better than you realize.

368
00:16:11,080 --> 00:16:13,760
And you probably have an unfair judgment on yourself.

369
00:16:13,760 --> 00:16:14,760
Remove the judgment.

370
00:16:14,760 --> 00:16:20,520
And like Steve said, if you said hi to somebody, you gave somebody a water bottle today, like

371
00:16:20,520 --> 00:16:25,120
on the fact that you did something good and meaningful, that would be my my advice, my

372
00:16:25,120 --> 00:16:26,520
invitation to you.

373
00:16:26,520 --> 00:16:28,540
Steve, what's what's your vision for yourself?

374
00:16:28,540 --> 00:16:31,960
Tell us about what do you see on the horizon?

375
00:16:31,960 --> 00:16:32,960
My podcast.

376
00:16:32,960 --> 00:16:38,440
I've launched a TV show five weeks ago, so it's going to be a partner to the podcast.

377
00:16:38,440 --> 00:16:43,680
I want to get this message of bringing value in serving people.

378
00:16:43,680 --> 00:16:49,000
And Jackson, you so well said what you just said, because people make it difficult.

379
00:16:49,000 --> 00:16:53,900
If service is a word that serving, then just bring value.

380
00:16:53,900 --> 00:16:54,900
Just think of the value.

381
00:16:54,900 --> 00:16:57,280
We all know what value means.

382
00:16:57,280 --> 00:16:58,280
Let's do that.

383
00:16:58,280 --> 00:17:01,800
So my vision is to get this message out to more people.

384
00:17:01,800 --> 00:17:07,440
I want to build abundance, whether it's financial, a network of people which is growing or resources

385
00:17:07,440 --> 00:17:14,000
which is growing to be able to serve and bring value to more people.

386
00:17:14,000 --> 00:17:18,840
People you can change people's lives with one comment.

387
00:17:18,840 --> 00:17:20,520
And that's crazy to say.

388
00:17:20,520 --> 00:17:25,640
But I had a gentleman I was working with on a Saturday, Matt, just connecting.

389
00:17:25,640 --> 00:17:27,600
And I said, here's something to do for your podcast.

390
00:17:27,600 --> 00:17:30,120
I showed him on YouTube what he could do.

391
00:17:30,120 --> 00:17:31,120
He never knew about it.

392
00:17:31,120 --> 00:17:32,680
He talked for five minutes.

393
00:17:32,680 --> 00:17:34,720
His energy level was so high.

394
00:17:34,720 --> 00:17:35,720
We talked for an hour.

395
00:17:35,720 --> 00:17:40,360
We got to talk, kept talking, kind of like we did in the beginning for the show.

396
00:17:40,360 --> 00:17:41,360
But it changed his podcast.

397
00:17:41,360 --> 00:17:45,640
He started getting subscribers and people started seeing his show.

398
00:17:45,640 --> 00:17:48,440
For five minutes, I changed his podcast world.

399
00:17:48,440 --> 00:17:51,080
I didn't charge him anything.

400
00:17:51,080 --> 00:17:52,240
I did it openly.

401
00:17:52,240 --> 00:17:55,160
I came out and said, hey, can I give you a tip?

402
00:17:55,160 --> 00:17:56,400
Well, absolutely.

403
00:17:56,400 --> 00:18:02,000
It made it of more value than, hey, you know what, I coach people on their podcast.

404
00:18:02,000 --> 00:18:03,000
I charge this amount.

405
00:18:03,000 --> 00:18:05,800
Let's jump on a call doing that.

406
00:18:05,800 --> 00:18:12,960
People do not, audience, do not keep your IP secure and hug and keep it away from people.

407
00:18:12,960 --> 00:18:14,120
Let out your secrets.

408
00:18:14,120 --> 00:18:16,000
Let out your resources.

409
00:18:16,000 --> 00:18:18,960
They need you as a person to help you get through it.

410
00:18:18,960 --> 00:18:21,880
But give with a heart.

411
00:18:21,880 --> 00:18:23,500
Give freely.

412
00:18:23,500 --> 00:18:25,520
You're not going to be broke.

413
00:18:25,520 --> 00:18:27,440
Give with a heart.

414
00:18:27,440 --> 00:18:28,440
I love it.

415
00:18:28,440 --> 00:18:33,040
There's a difference between what's sacred and what's secret, though.

416
00:18:33,040 --> 00:18:36,400
Secret and sacred are two different levels.

417
00:18:36,400 --> 00:18:39,920
I love that we're circling back to this because I think there's an important healthy dialogue

418
00:18:39,920 --> 00:18:44,240
for people to understand that you have to have certain protections in place when you

419
00:18:44,240 --> 00:18:46,360
share.

420
00:18:46,360 --> 00:18:50,880
When it comes to, oh, if I don't, let's say that somebody doesn't want to share how much

421
00:18:50,880 --> 00:18:53,520
their business makes per year.

422
00:18:53,520 --> 00:18:55,640
They don't want to share their exact revenue number.

423
00:18:55,640 --> 00:18:59,600
Well, anybody could say, well, oh, he's just lying to the world.

424
00:18:59,600 --> 00:19:03,560
But if you're in the middle of a merger and acquisition conversation and that information

425
00:19:03,560 --> 00:19:08,960
cannot be revealed because of the private nature that business, I mean, there are legal

426
00:19:08,960 --> 00:19:12,440
ramifications for certain things being shared.

427
00:19:12,440 --> 00:19:17,640
And then I also want to go back to the scenario where that ripple effect, we don't necessarily

428
00:19:17,640 --> 00:19:22,760
control the ripple effect or the outcome of the good that we do.

429
00:19:22,760 --> 00:19:28,100
It's very possible that woman went home, told her husband that this guy, Steve, helped me

430
00:19:28,100 --> 00:19:34,360
and she got smacked for accepting help from some strange dude.

431
00:19:34,360 --> 00:19:39,160
We don't control the ripple effect and what happens with it.

432
00:19:39,160 --> 00:19:48,360
But what does exist is when we do something that is good, that's still the right thing

433
00:19:48,360 --> 00:19:51,560
to do regardless of what the outcome is.

434
00:19:51,560 --> 00:19:55,140
And sometimes we try to control the outcome or pretend we can.

435
00:19:55,140 --> 00:20:02,360
But sometimes the byproduct of the rain is a flood that helps the farmer, but drowns

436
00:20:02,360 --> 00:20:04,240
a civilian.

437
00:20:04,240 --> 00:20:10,920
And so I prefer to when I look at it, I say, you know, be careful with what you share.

438
00:20:10,920 --> 00:20:15,920
But what Gary Vaynerchuk says along the subject is make sure that you're building a circle

439
00:20:15,920 --> 00:20:20,440
of five to 10 people who you trust, who are going to appreciate you, who are going to

440
00:20:20,440 --> 00:20:22,360
value what you're doing.

441
00:20:22,360 --> 00:20:29,160
Once you have that, if you're not in a safe space, then you can start sharing more freely

442
00:20:29,160 --> 00:20:31,080
the value that you have.

443
00:20:31,080 --> 00:20:36,240
We've got to be careful not to do that in a toxic environment where people are going

444
00:20:36,240 --> 00:20:42,080
to shred our value and make us, you know what I mean, destroy us.

445
00:20:42,080 --> 00:20:44,320
Steve, I'd love for you to add some color to that.

446
00:20:44,320 --> 00:20:45,320
What do you thought?

447
00:20:45,320 --> 00:20:46,320
No, you're absolutely right.

448
00:20:46,320 --> 00:20:50,240
Secrets, and I probably use a long word, but that's okay.

449
00:20:50,240 --> 00:20:53,040
We started the dialogue.

450
00:20:53,040 --> 00:20:56,820
All of the perspectives are right.

451
00:20:56,820 --> 00:20:59,640
We all know what we can share and what we can't share.

452
00:20:59,640 --> 00:21:04,680
But just I use this analogy, opportunity doors, they open all the time.

453
00:21:04,680 --> 00:21:06,080
And I talk to people all the time.

454
00:21:06,080 --> 00:21:07,080
They don't walk through them.

455
00:21:07,080 --> 00:21:10,180
I mean, I, you know, I reached out and said, I'd love to be on your show.

456
00:21:10,180 --> 00:21:13,880
You could have said no, but you said, yes, I walked to the door.

457
00:21:13,880 --> 00:21:14,880
Yeah.

458
00:21:14,880 --> 00:21:19,600
And when you said yes, I could have said no, but we wouldn't have this great conversation

459
00:21:19,600 --> 00:21:22,400
because a door, you can always walk back out of it.

460
00:21:22,400 --> 00:21:24,840
You walk in and they're a taker.

461
00:21:24,840 --> 00:21:29,520
You can walk right back out of that door and leave that person because a true servant heart

462
00:21:29,520 --> 00:21:32,360
will take the inner circle takers out of it.

463
00:21:32,360 --> 00:21:33,960
You don't want those people.

464
00:21:33,960 --> 00:21:38,600
And visionaries, the ones who are listening in, this is called healthy dialogue.

465
00:21:38,600 --> 00:21:40,040
What's happening right now.

466
00:21:40,040 --> 00:21:43,840
Steve could have gotten offended and said, Jackson, who are you to judge what I said?

467
00:21:43,840 --> 00:21:48,080
And walked off the stage and left, you know, and that's, that's okay.

468
00:21:48,080 --> 00:21:50,260
If that happens, it happens.

469
00:21:50,260 --> 00:21:55,200
But the fact that we're able to make room for each other's perspectives, if we come

470
00:21:55,200 --> 00:22:00,080
across an opportunity to agree to disagree, like I already know that my safety measures

471
00:22:00,080 --> 00:22:01,680
with Steve are like really high.

472
00:22:01,680 --> 00:22:03,320
I can be very vulnerable.

473
00:22:03,320 --> 00:22:09,440
I can be very open with Steve because of the way he's received our initial exchange of

474
00:22:09,440 --> 00:22:10,440
perspectives.

475
00:22:10,440 --> 00:22:13,000
And so we don't have to be yes men as visionaries.

476
00:22:13,000 --> 00:22:18,160
We don't have to, you know, just, you know, like succumb to the world around us and say,

477
00:22:18,160 --> 00:22:19,160
you know what?

478
00:22:19,160 --> 00:22:20,160
They don't like my dream.

479
00:22:20,160 --> 00:22:21,160
So I won't dream anymore.

480
00:22:21,160 --> 00:22:25,560
If, if people around us are suffocating our dreams and our visions, then you don't necessarily

481
00:22:25,560 --> 00:22:27,200
have to cut them off.

482
00:22:27,200 --> 00:22:29,600
It is something to consider.

483
00:22:29,600 --> 00:22:34,000
And you can find people like Steve who are going to appreciate the value that you're

484
00:22:34,000 --> 00:22:35,720
bringing to the world.

485
00:22:35,720 --> 00:22:41,240
Reach out to him, contact him, find out if there's room for, for you in that, in that

486
00:22:41,240 --> 00:22:42,240
environment.

487
00:22:42,240 --> 00:22:46,000
And that's, that's exactly what I see you building Steve as a, as a bigger and bigger

488
00:22:46,000 --> 00:22:48,920
environment to be able to serve people with more capacity.

489
00:22:48,920 --> 00:22:50,540
And it's absolutely awesome.

490
00:22:50,540 --> 00:22:54,360
Let's dive to a dark subject though on the dark side.

491
00:22:54,360 --> 00:22:58,480
What, what's your worst leadership experience ever?

492
00:22:58,480 --> 00:22:59,720
This could be your own.

493
00:22:59,720 --> 00:23:01,880
This could be one that you've seen and witnessed.

494
00:23:01,880 --> 00:23:06,360
I'll be very transparent, very humble.

495
00:23:06,360 --> 00:23:10,760
And by the way, it was healthy dialogue because I put out there, I probably shouldn't use

496
00:23:10,760 --> 00:23:11,760
words here.

497
00:23:11,760 --> 00:23:12,760
I'm sorry.

498
00:23:12,760 --> 00:23:13,760
You're right.

499
00:23:13,760 --> 00:23:17,480
Two years ago, I would have freaked out, but now I, yeah.

500
00:23:17,480 --> 00:23:18,480
Oh good.

501
00:23:18,480 --> 00:23:19,480
So we're in the same boat.

502
00:23:19,480 --> 00:23:20,480
Yeah.

503
00:23:20,480 --> 00:23:21,480
Great.

504
00:23:21,480 --> 00:23:22,480
I had to learn this.

505
00:23:22,480 --> 00:23:27,200
I was a terrible communicator for many years and I've learned that we're all terrible communicators

506
00:23:27,200 --> 00:23:30,560
just constantly working on it.

507
00:23:30,560 --> 00:23:34,600
So that leads to the worst leadership experience for me.

508
00:23:34,600 --> 00:23:39,200
Shut up and listen.

509
00:23:39,200 --> 00:23:44,320
Here's the power of the podcast and I'm going to tell you audience, Jackson's a rock star.

510
00:23:44,320 --> 00:23:49,880
I'm telling you, I've been on 50 or more shows the last year, probably more than that.

511
00:23:49,880 --> 00:23:55,400
You get this healthy conversation of educating, inspiring and motivating from a leadership

512
00:23:55,400 --> 00:23:56,400
perspective.

513
00:23:56,400 --> 00:23:59,640
If you don't shut up and listen, how can you lead?

514
00:23:59,640 --> 00:24:01,160
How can you be a mentor?

515
00:24:01,160 --> 00:24:03,800
How can you teach?

516
00:24:03,800 --> 00:24:06,640
You want to know how I did it for years?

517
00:24:06,640 --> 00:24:10,800
I did it for years and I would turn around and nobody's there.

518
00:24:10,800 --> 00:24:11,800
Amen.

519
00:24:11,800 --> 00:24:16,560
I was running the race, but nobody's there anymore.

520
00:24:16,560 --> 00:24:19,720
They're all gone and they're all mad at me when I did find them.

521
00:24:19,720 --> 00:24:20,720
Yep.

522
00:24:20,720 --> 00:24:21,720
That's the key.

523
00:24:21,720 --> 00:24:23,360
It becomes a negative experience.

524
00:24:23,360 --> 00:24:28,320
So people go, you say shut up and I say, I want to make that harsh because if you go

525
00:24:28,320 --> 00:24:33,320
to a meeting or a virtual networking group, nothing wrong with them, but think about audience

526
00:24:33,320 --> 00:24:39,120
when you're on those and people ask a question and the guy's got his video off or he's doing

527
00:24:39,120 --> 00:24:42,240
this or he's this and they go, Hey, how old are you?

528
00:24:42,240 --> 00:24:44,520
Well, I was born in San Jose.

529
00:24:44,520 --> 00:24:47,500
They answer, they're totally wrong answer.

530
00:24:47,500 --> 00:24:51,680
They shut up, but they didn't bridge the listen.

531
00:24:51,680 --> 00:24:56,520
And that bridge is the key to that because if I didn't listen to you and you're not listening

532
00:24:56,520 --> 00:24:59,120
to me, we can't have a healthy dialogue.

533
00:24:59,120 --> 00:25:00,120
We can't have a conversation.

534
00:25:00,120 --> 00:25:04,000
It just goes off the rails.

535
00:25:04,000 --> 00:25:09,680
So that's one thing that's changed my life and podcasting teaches me that quick.

536
00:25:09,680 --> 00:25:15,560
You know this 80 20 rule, 80% the go the guest, 20% the host.

537
00:25:15,560 --> 00:25:21,080
That's not a set rule, but thinking of that way, it's helpful to consider.

538
00:25:21,080 --> 00:25:22,080
Yeah, absolutely.

539
00:25:22,080 --> 00:25:24,040
Bob Vance, Vance refrigeration.

540
00:25:24,040 --> 00:25:25,040
Nevermind.

541
00:25:25,040 --> 00:25:26,520
We'll skip that reference.

542
00:25:26,520 --> 00:25:33,960
We'll look it up on YouTube if you're not familiar with it and consider the art of taking

543
00:25:33,960 --> 00:25:38,000
interest and others versus always being interesting.

544
00:25:38,000 --> 00:25:40,640
Well, I'll add to that.

545
00:25:40,640 --> 00:25:44,440
If you don't show up and listen, how can you serve people?

546
00:25:44,440 --> 00:25:49,600
How can I serve a referral if I don't know what they need, what they're looking for,

547
00:25:49,600 --> 00:25:51,100
what they do?

548
00:25:51,100 --> 00:25:52,760
How can I give them a resource?

549
00:25:52,760 --> 00:26:01,160
A lot of people, I mean, you do have intuition on that and I have an extreme degree of intuition,

550
00:26:01,160 --> 00:26:09,560
but it took me, it was my greatest strength was my greatest weakness because I loved to

551
00:26:09,560 --> 00:26:13,640
surprise people like a magic show that I knew what they were going to do before they wanted

552
00:26:13,640 --> 00:26:15,620
me to do it.

553
00:26:15,620 --> 00:26:20,560
That meant I pissed a lot of people off in the process because I would take chances with

554
00:26:20,560 --> 00:26:25,800
what people's hopes, expectations, service needs were.

555
00:26:25,800 --> 00:26:27,200
Why are you not listening to me?

556
00:26:27,200 --> 00:26:30,840
Why are you, you know, man, I'm excited about the last person that I helped, but you're

557
00:26:30,840 --> 00:26:31,840
a jerk.

558
00:26:31,840 --> 00:26:33,060
You know, I'm the jerk.

559
00:26:33,060 --> 00:26:35,200
I'm the one who's not asking good enough questions.

560
00:26:35,200 --> 00:26:36,200
Tell me more about that.

561
00:26:36,200 --> 00:26:37,200
Yeah.

562
00:26:37,200 --> 00:26:40,400
You know, how, what do you mean when you say X, Y, or Z?

563
00:26:40,400 --> 00:26:42,560
There are lots of great secrets to listening.

564
00:26:42,560 --> 00:26:48,080
So speaking of that, what's your best leadership experience ever, Steve?

565
00:26:48,080 --> 00:26:54,240
Josh Tapp, first with my cousin, Jeff Ramona, that taught me customer service at such a

566
00:26:54,240 --> 00:26:59,680
young age and how to build a relationship with people 40, 50, 60.

567
00:26:59,680 --> 00:27:02,200
And they would ask me to lunch and, you know, I'm 18, 20, 19.

568
00:27:02,200 --> 00:27:04,120
They go, Hey, let's go to lunch next door.

569
00:27:04,120 --> 00:27:08,760
I'd like to pick your brain and talk to you more about what, you know, I'm like, well,

570
00:27:08,760 --> 00:27:09,760
how cool is that?

571
00:27:09,760 --> 00:27:10,760
Cause I was scared.

572
00:27:10,760 --> 00:27:12,000
How am I going to talk to these guys?

573
00:27:12,000 --> 00:27:16,600
I have nothing, but they wanted to help me cause I built that relationship.

574
00:27:16,600 --> 00:27:17,600
That was one experience.

575
00:27:17,600 --> 00:27:21,520
The other was with Josh Tapp, who I've mentioned before is now my business partner.

576
00:27:21,520 --> 00:27:29,840
He taught me really the value of bringing value of how successful you can be and taking

577
00:27:29,840 --> 00:27:33,920
the people out of your circle that, that aren't helping you, that are dragging you down.

578
00:27:33,920 --> 00:27:38,560
You had mentioned it so well, Jackson, those are two things that are very general, but

579
00:27:38,560 --> 00:27:41,080
can be a game changer in your life.

580
00:27:41,080 --> 00:27:45,680
And when a guy, you know, like Josh came to me, he's very successful.

581
00:27:45,680 --> 00:27:48,040
He sold and bought he's 32, 33.

582
00:27:48,040 --> 00:27:52,720
Sorry, Josh, not your age this moment, but he sold and bought seven or eight businesses

583
00:27:52,720 --> 00:27:53,800
over the last couple of years.

584
00:27:53,800 --> 00:28:00,920
I've only done that once I'm 62, but he comes to me and says, I'd love to partner with you

585
00:28:00,920 --> 00:28:05,600
because of your network and all these great things, how you connect with people.

586
00:28:05,600 --> 00:28:06,600
Yeah.

587
00:28:06,600 --> 00:28:08,360
Well, he's much more successful than me.

588
00:28:08,360 --> 00:28:10,260
He's come to me humbly.

589
00:28:10,260 --> 00:28:13,600
And when I said, yes, he said to me, I didn't think he would say yes.

590
00:28:13,600 --> 00:28:17,240
Here's what most business owners don't get.

591
00:28:17,240 --> 00:28:18,240
Not just business owners.

592
00:28:18,240 --> 00:28:27,960
I mean, people in life don't get, they somehow think that one plus one equals zero.

593
00:28:27,960 --> 00:28:34,480
If I bring somebody along who's more valuable than me, somehow they're going to always eat

594
00:28:34,480 --> 00:28:36,200
me alive and take everything I have.

595
00:28:36,200 --> 00:28:38,560
And you know, that's this dog eat dog world.

596
00:28:38,560 --> 00:28:39,560
Don't get me wrong.

597
00:28:39,560 --> 00:28:43,520
Genghis Khan, you know, Hitler, like people like that do exist.

598
00:28:43,520 --> 00:28:46,720
But that's not everybody.

599
00:28:46,720 --> 00:28:47,720
That's not the norm.

600
00:28:47,720 --> 00:28:48,720
Right.

601
00:28:48,720 --> 00:28:52,880
So when we can see, when we stop looking at the world as all threat and we start looking

602
00:28:52,880 --> 00:28:56,800
at as, wait, there's a plus side to this mathematics as well.

603
00:28:56,800 --> 00:28:57,800
Yeah.

604
00:28:57,800 --> 00:29:02,200
One plus one equals two, two times two.

605
00:29:02,200 --> 00:29:03,200
Right.

606
00:29:03,200 --> 00:29:05,000
Well, that equals the same thing as four.

607
00:29:05,000 --> 00:29:12,080
So my math skills aren't super great guys, but before I'm going with it, there's exponential

608
00:29:12,080 --> 00:29:13,080
opportunities.

609
00:29:13,080 --> 00:29:14,480
Thank you, Richard Branson.

610
00:29:14,480 --> 00:29:16,920
Thank you, Mark Cuban.

611
00:29:16,920 --> 00:29:18,520
Thank you, Mark Zuckerberg.

612
00:29:18,520 --> 00:29:19,560
Thank you, Bill Gates.

613
00:29:19,560 --> 00:29:21,640
All these individuals who at least prove the math.

614
00:29:21,640 --> 00:29:24,240
No, I don't think they're Jesus.

615
00:29:24,240 --> 00:29:29,520
But have they helped us see insights into certain principles and frameworks that can

616
00:29:29,520 --> 00:29:30,840
work and learn from?

617
00:29:30,840 --> 00:29:31,840
Absolutely.

618
00:29:31,840 --> 00:29:34,320
Here, I'm going to go back to what you said, because this is so powerful.

619
00:29:34,320 --> 00:29:36,180
You said it, Steve.

620
00:29:36,180 --> 00:29:37,440
Customer service.

621
00:29:37,440 --> 00:29:42,520
You talked about your best leadership experience and you went right for customer service, which

622
00:29:42,520 --> 00:29:44,840
is often an afterthought.

623
00:29:44,840 --> 00:29:48,880
And if anybody disagrees with me on that, please go to Google reviews and just look

624
00:29:48,880 --> 00:29:52,880
and see what customers are rating their experiences at different establishments.

625
00:29:52,880 --> 00:29:55,600
And you'll see it's not pretty.

626
00:29:55,600 --> 00:29:56,600
You don't see a whole lot.

627
00:29:56,600 --> 00:29:59,800
Go look up Vivint, Austin, Texas.

628
00:29:59,800 --> 00:30:01,680
You'll see a good 1.2 star, I think.

629
00:30:01,680 --> 00:30:05,320
It might even be less than one at this point.

630
00:30:05,320 --> 00:30:07,480
That's not a good thing.

631
00:30:07,480 --> 00:30:12,200
That's a sign for an organization that, wait a second.

632
00:30:12,200 --> 00:30:16,280
Maybe we can make some adjustments and rise up as leaders.

633
00:30:16,280 --> 00:30:17,920
So customer service.

634
00:30:17,920 --> 00:30:19,280
Raving Fans.

635
00:30:19,280 --> 00:30:22,120
Phenomenal book for helping with customer service.

636
00:30:22,120 --> 00:30:23,120
Huge.

637
00:30:23,120 --> 00:30:24,840
Can change everything for your business.

638
00:30:24,840 --> 00:30:26,320
Peak by Chip Conley.

639
00:30:26,320 --> 00:30:28,280
Steve, you nailed it.

640
00:30:28,280 --> 00:30:32,400
You take care of people and people want to belong and stick around, don't they?

641
00:30:32,400 --> 00:30:33,400
Yeah.

642
00:30:33,400 --> 00:30:34,400
Here's the thing.

643
00:30:34,400 --> 00:30:35,400
I'm glad you mentioned customer service.

644
00:30:35,400 --> 00:30:40,240
Again, I'm going to go back how awesome you are as a host because you really came back.

645
00:30:40,240 --> 00:30:42,360
I'm writing a book I'm working on.

646
00:30:42,360 --> 00:30:43,360
It's going to be yours.

647
00:30:43,360 --> 00:30:48,440
But we had that mantra, customer is always right.

648
00:30:48,440 --> 00:30:49,440
That is not true.

649
00:30:49,440 --> 00:30:50,440
I don't know why.

650
00:30:50,440 --> 00:30:53,440
I don't even know what I want for dinner.

651
00:30:53,440 --> 00:30:55,020
Exactly.

652
00:30:55,020 --> 00:30:58,200
So what I've done is over the last couple of years, something came to me.

653
00:30:58,200 --> 00:31:02,280
I was in a restaurant one day and I called the manager over.

654
00:31:02,280 --> 00:31:03,520
It was probably three years ago.

655
00:31:03,520 --> 00:31:08,120
My girlfriend, now wife, she's like, what are you doing?

656
00:31:08,120 --> 00:31:13,360
I wanted to wait her, hey, Debbie waitress, can you call your manager over?

657
00:31:13,360 --> 00:31:18,040
And the guy comes over and he says, oh, I first I see her walk away.

658
00:31:18,040 --> 00:31:20,500
I'm like, oh, she's got her head down.

659
00:31:20,500 --> 00:31:22,080
You can see by language intuition.

660
00:31:22,080 --> 00:31:27,280
And they're talking like, oh, what'd you yeah, he's like, oh, you know, shaking his head.

661
00:31:27,280 --> 00:31:29,800
So he walks over very gingerly.

662
00:31:29,800 --> 00:31:31,900
And he says, how can I help you, sir?

663
00:31:31,900 --> 00:31:32,900
So what's your name?

664
00:31:32,900 --> 00:31:33,900
It's Tony.

665
00:31:33,900 --> 00:31:37,120
Hey, Tony, I'm Steve, my wife, Melinda or girlfriend Melinda at the time.

666
00:31:37,120 --> 00:31:40,560
I want to tell you, Debbie was so good.

667
00:31:40,560 --> 00:31:41,560
She had a water field.

668
00:31:41,560 --> 00:31:43,160
She talked to my wife about her kids.

669
00:31:43,160 --> 00:31:44,160
She was very engaging.

670
00:31:44,160 --> 00:31:47,680
He's like, oh my God, thank you so much.

671
00:31:47,680 --> 00:31:49,440
I said, how long have you been here?

672
00:31:49,440 --> 00:31:52,400
So I've been a manager for five years.

673
00:31:52,400 --> 00:31:55,000
How many times have you heard that about your employees?

674
00:31:55,000 --> 00:31:58,000
He said once, you.

675
00:31:58,000 --> 00:32:00,560
There's something wrong in the world as a customer.

676
00:32:00,560 --> 00:32:03,120
I call this reverse serving.

677
00:32:03,120 --> 00:32:08,640
We need to teach people how to be better customers, tell people when they're doing good.

678
00:32:08,640 --> 00:32:09,640
Yeah.

679
00:32:09,640 --> 00:32:13,520
If there's a problem, yeah, you need to inform the manager, but there's a way to do it.

680
00:32:13,520 --> 00:32:15,520
You can scream and yell at the manager.

681
00:32:15,520 --> 00:32:16,520
My food's cold.

682
00:32:16,520 --> 00:32:20,440
I waited this or go, you know, my food's cold.

683
00:32:20,440 --> 00:32:22,220
You know, what can we do to take care of it?

684
00:32:22,220 --> 00:32:30,680
You know, in your body language, your voice, what words you're using, all those communication

685
00:32:30,680 --> 00:32:34,600
skills, because you know what it does, it riles up the whole restaurant.

686
00:32:34,600 --> 00:32:39,700
In a quick story, a grocery store, we're standing in line, six o'clock, busy.

687
00:32:39,700 --> 00:32:40,880
We know it's busy.

688
00:32:40,880 --> 00:32:43,480
We're not stupid as humans.

689
00:32:43,480 --> 00:32:44,760
That's a busy time to shop.

690
00:32:44,760 --> 00:32:46,560
And they only had one clerk.

691
00:32:46,560 --> 00:32:50,200
And this lady yells out, get more clerks, you idiot.

692
00:32:50,200 --> 00:32:51,200
I'm swearing.

693
00:32:51,200 --> 00:32:55,600
So I walk up and say, you know, anything I can do to help, what's going on?

694
00:32:55,600 --> 00:32:58,160
He goes, sir, four or five people called in sick.

695
00:32:58,160 --> 00:33:01,440
We're short staffed and we're trying to make it work.

696
00:33:01,440 --> 00:33:04,060
You know, maybe you call the manager.

697
00:33:04,060 --> 00:33:05,060
So he's doing that.

698
00:33:05,060 --> 00:33:08,320
And I walked back and go, ma'am, we don't know the shoes he's walking.

699
00:33:08,320 --> 00:33:10,100
He just told me he's got five employees out.

700
00:33:10,100 --> 00:33:12,960
He's trying to do the best he can.

701
00:33:12,960 --> 00:33:14,440
She goes, so we should.

702
00:33:14,440 --> 00:33:16,960
I said, let's think about it.

703
00:33:16,960 --> 00:33:17,960
What's he going to do?

704
00:33:17,960 --> 00:33:18,960
He has no people here.

705
00:33:18,960 --> 00:33:23,040
And you came at six o'clock when it's busy.

706
00:33:23,040 --> 00:33:25,260
What do you think?

707
00:33:25,260 --> 00:33:29,520
She steps back and I start getting a standing ovation and I say that because people got

708
00:33:29,520 --> 00:33:34,640
it like we're sick of hearing her, but she goes, you know, you're absolutely right.

709
00:33:34,640 --> 00:33:36,100
I'm in a hurry.

710
00:33:36,100 --> 00:33:37,100
She put her food down.

711
00:33:37,100 --> 00:33:38,840
I appreciate it and left.

712
00:33:38,840 --> 00:33:42,960
That kid went from down here that his energy because he was red.

713
00:33:42,960 --> 00:33:44,280
He was freaking out.

714
00:33:44,280 --> 00:33:46,900
You can imagine a 21 year old and you got these people behind you.

715
00:33:46,900 --> 00:33:49,400
You want to take care of them.

716
00:33:49,400 --> 00:33:54,800
So it's it's it's an important challenge for us.

717
00:33:54,800 --> 00:33:55,800
Take on as leaders.

718
00:33:55,800 --> 00:33:56,800
Yeah.

719
00:33:56,800 --> 00:33:57,800
Right.

720
00:33:57,800 --> 00:34:01,600
And it's an opportunity because when you shift your culture and your environment to do such,

721
00:34:01,600 --> 00:34:02,600
it's amazing.

722
00:34:02,600 --> 00:34:05,640
Again, the ripple effect that occurs in that environment.

723
00:34:05,640 --> 00:34:06,640
I watched my sister.

724
00:34:06,640 --> 00:34:11,520
She was she goes, hey, Siri, and she asked for something and Siri finished and she goes,

725
00:34:11,520 --> 00:34:13,320
thank you, Siri.

726
00:34:13,320 --> 00:34:16,000
And the way she asked Siri was so nice, too.

727
00:34:16,000 --> 00:34:19,520
I was like, holy crap.

728
00:34:19,520 --> 00:34:22,360
You practice like you play.

729
00:34:22,360 --> 00:34:31,560
And I'm like, whoa, I have been so rude, you know, to my virtual my my my AI assistance.

730
00:34:31,560 --> 00:34:32,560
Right.

731
00:34:32,560 --> 00:34:36,600
I'm so demanding and I'm training myself to be demanding of others.

732
00:34:36,600 --> 00:34:39,720
Google, I don't want to say the word because it's going to go off if I say it.

733
00:34:39,720 --> 00:34:41,520
But you know, I say, hey, Siri, I need this.

734
00:34:41,520 --> 00:34:42,520
Hey, Siri, I need that.

735
00:34:42,520 --> 00:34:43,520
Hey, Siri, I need that.

736
00:34:43,520 --> 00:34:47,360
I'm training myself to be an a hole to everybody else in life.

737
00:34:47,360 --> 00:34:49,040
I'm losing my human to human interactions.

738
00:34:49,040 --> 00:34:50,120
Like I need to stop that.

739
00:34:50,120 --> 00:34:57,320
I need to start talking to and I'm also a I'm an example to my four children who are

740
00:34:57,320 --> 00:34:58,760
watching that, too.

741
00:34:58,760 --> 00:34:59,760
Right.

742
00:34:59,760 --> 00:35:04,200
So there are lots of opportunities for us to to emphasize this.

743
00:35:04,200 --> 00:35:05,840
And it's so it's so funny.

744
00:35:05,840 --> 00:35:10,200
You go back to these basics, you start implementing these principles and it does it dramatically

745
00:35:10,200 --> 00:35:17,120
changes the the growth of your business and your ability to serve more people, help people

746
00:35:17,120 --> 00:35:21,760
want to belong and when people want to belong, transactions typically ensue.

747
00:35:21,760 --> 00:35:26,160
If you had only one more chance, if this is the last time the whole the whole block out

748
00:35:26,160 --> 00:35:30,480
is going to happen, you know, and you can't share anything else, anybody else in life.

749
00:35:30,480 --> 00:35:32,520
Steve, this was it.

750
00:35:32,520 --> 00:35:34,320
What's the powerful lesson that you would share?

751
00:35:34,320 --> 00:35:36,320
I'm going to go back.

752
00:35:36,320 --> 00:35:38,540
Yeah, I'm going to go back to shut up and listen.

753
00:35:38,540 --> 00:35:43,960
Be a great listener because the visionary can't they don't need to recreate the wheel.

754
00:35:43,960 --> 00:35:45,760
They just need to be aware.

755
00:35:45,760 --> 00:35:47,240
This is the other thing.

756
00:35:47,240 --> 00:35:50,400
You have this big dream of vision of doing something.

757
00:35:50,400 --> 00:35:52,000
Let's use Steve Jobs.

758
00:35:52,000 --> 00:35:53,000
We know the story.

759
00:35:53,000 --> 00:35:54,000
He was an a-hole.

760
00:35:54,000 --> 00:35:55,000
Let's go back to him.

761
00:35:55,000 --> 00:35:56,180
But he had a vision.

762
00:35:56,180 --> 00:35:57,440
He stuck to it.

763
00:35:57,440 --> 00:36:01,200
And I'm completely respect for him for what he's done.

764
00:36:01,200 --> 00:36:04,320
Now he may not have gone the path I've gone, but it doesn't matter.

765
00:36:04,320 --> 00:36:06,200
He got to his vision.

766
00:36:06,200 --> 00:36:12,520
So visionaries shut up and listen, listen and listen and listen again and learn and

767
00:36:12,520 --> 00:36:16,680
then take that and grow.

768
00:36:16,680 --> 00:36:17,680
That's awesome.

769
00:36:17,680 --> 00:36:22,520
I'm going to write this out real quick because I've got your quote here.

770
00:36:22,520 --> 00:36:23,520
Shut up and listen.

771
00:36:23,520 --> 00:36:28,380
But I've got leading with the servant's heart affords us the opportunity to truly understand

772
00:36:28,380 --> 00:36:30,200
those that we serve.

773
00:36:30,200 --> 00:36:31,200
There we go.

774
00:36:31,200 --> 00:36:32,200
The context.

775
00:36:32,200 --> 00:36:36,960
I want the context on that one because if more of us as leaders could embody that, that

776
00:36:36,960 --> 00:36:37,960
reality, it would be amazing.

777
00:36:37,960 --> 00:36:40,720
The types of results that we can draw from.

778
00:36:40,720 --> 00:36:46,920
You mentioned self-awareness, again, listening to ourselves as well.

779
00:36:46,920 --> 00:36:50,720
Knowing that when we're triggered or anxious, it's usually just something surface.

780
00:36:50,720 --> 00:36:56,520
But when I go for a walk and I just do some Andrew Huberman exercises, look at my hand

781
00:36:56,520 --> 00:37:01,200
and breathe and look at my 10 feet ahead of me and breathe, look 50 yards and breathe,

782
00:37:01,200 --> 00:37:07,640
look 500 yards and get centered on the fact that, okay, I'm present in here.

783
00:37:07,640 --> 00:37:13,000
It's amazing how our mind starts to shift the way that it talks to ourself.

784
00:37:13,000 --> 00:37:18,680
And so we often, it's not only about listening to the customer you're serving, but making

785
00:37:18,680 --> 00:37:22,080
sure that you're serving yourself as a customer of your own life.

786
00:37:22,080 --> 00:37:24,600
That's what I would add.

787
00:37:24,600 --> 00:37:25,600
I love it.

788
00:37:25,600 --> 00:37:26,600
I'll start with you first.

789
00:37:26,600 --> 00:37:27,600
Always.

790
00:37:27,600 --> 00:37:28,600
Inspired it.

791
00:37:28,600 --> 00:37:30,000
Appreciate you inspiring that, Steve.

792
00:37:30,000 --> 00:37:33,080
In addition, we've got a few extra minutes.

793
00:37:33,080 --> 00:37:36,280
I'd love to know more about doing business with a servant's heart.

794
00:37:36,280 --> 00:37:39,720
Who are you looking for, for being on that show?

795
00:37:39,720 --> 00:37:43,160
What can people anticipate getting out of those conversations?

796
00:37:43,160 --> 00:37:44,920
And you just feel free to run with the vision, man.

797
00:37:44,920 --> 00:37:45,920
I'm here to listen.

798
00:37:45,920 --> 00:37:46,920
Yeah.

799
00:37:46,920 --> 00:37:49,200
People with a servant's heart, first of all, because that's there.

800
00:37:49,200 --> 00:37:53,280
People that know value, that want to always giving.

801
00:37:53,280 --> 00:37:55,640
The other thing is a great story.

802
00:37:55,640 --> 00:37:59,800
People love stories, especially obstacles they've overcome.

803
00:37:59,800 --> 00:38:06,680
I just had a lady on this morning that her 10 year old son tried to commit suicide and

804
00:38:06,680 --> 00:38:13,160
how she traumatic experience, but how she used that to build a business of joy and teaching

805
00:38:13,160 --> 00:38:14,440
her snap method.

806
00:38:14,440 --> 00:38:19,920
I have a paraplegic, Jeff Griffin, who climbed a 9,000 foot mountain with the support of

807
00:38:19,920 --> 00:38:20,920
his neighbors.

808
00:38:20,920 --> 00:38:23,720
They all gathered around and help him climb the mountain.

809
00:38:23,720 --> 00:38:25,600
He helps businesses climb their mountain.

810
00:38:25,600 --> 00:38:33,600
He's an incredible friend of mine, a gentleman that was in prison for committing adultery.

811
00:38:33,600 --> 00:38:35,400
He found God through prison.

812
00:38:35,400 --> 00:38:37,240
He's now helping prisoners.

813
00:38:37,240 --> 00:38:42,960
Just this morning, he helped the prisoner who was in prison for murder.

814
00:38:42,960 --> 00:38:44,220
He didn't commit it.

815
00:38:44,220 --> 00:38:48,720
His brother even admitted that he had did it, but the prison system kept him in there

816
00:38:48,720 --> 00:38:50,440
because of the cost.

817
00:38:50,440 --> 00:38:57,120
He finally got out because he became the first professor ever in prison teaching.

818
00:38:57,120 --> 00:39:00,000
He's going to be on my show hopefully in two weeks.

819
00:39:00,000 --> 00:39:05,120
Those are the kind of stories that people can really go ahead and learn about because

820
00:39:05,120 --> 00:39:08,800
there's three things in my podcast think about when you're thinking of a guest.

821
00:39:08,800 --> 00:39:10,500
Can they motivate people?

822
00:39:10,500 --> 00:39:14,120
Can they inspire people and can they educate people?

823
00:39:14,120 --> 00:39:15,160
We hit three of those.

824
00:39:15,160 --> 00:39:16,160
It's a grand slam.

825
00:39:16,160 --> 00:39:17,380
We had two of the three.

826
00:39:17,380 --> 00:39:18,380
It's a home run.

827
00:39:18,380 --> 00:39:20,060
It still is great.

828
00:39:20,060 --> 00:39:22,720
Those are three things you want to think about.

829
00:39:22,720 --> 00:39:23,720
That's amazing.

830
00:39:23,720 --> 00:39:24,720
That's just pure.

831
00:39:24,720 --> 00:39:27,560
I mean, it's right in line with what we're doing too.

832
00:39:27,560 --> 00:39:34,800
So it's like there's just a reciprocation there of like, wow, I'm so glad I found you.

833
00:39:34,800 --> 00:39:40,360
You got 9,800 subscribers on YouTube already.

834
00:39:40,360 --> 00:39:45,080
Those of you who are watching, if you're time limited, a couple of hacks here.

835
00:39:45,080 --> 00:39:48,560
It's always good to see who's new and rising, like who's latest.

836
00:39:48,560 --> 00:39:52,240
You can also click on popular on here and go to some of the most popular episodes of

837
00:39:52,240 --> 00:39:53,240
all time.

838
00:39:53,240 --> 00:39:57,840
A lot of times I'll actually go through and I'll look for the most popular, most recent

839
00:39:57,840 --> 00:40:00,240
episode and dive into that.

840
00:40:00,240 --> 00:40:07,560
Or because of the fact that Steve and I are producers, you as a vision pro, those of you

841
00:40:07,560 --> 00:40:09,620
who are listening, you're also producers.

842
00:40:09,620 --> 00:40:13,200
You don't have a whole lot of time to just sit around and consume.

843
00:40:13,200 --> 00:40:15,440
You got to be careful with what time you're using.

844
00:40:15,440 --> 00:40:20,200
So I usually keep a resource like Steve's in mind.

845
00:40:20,200 --> 00:40:26,400
And if I have a particular need, I will know that, okay, Steve hosts this type of person.

846
00:40:26,400 --> 00:40:28,240
I need that nourishment right now.

847
00:40:28,240 --> 00:40:32,000
I'm going to go in and listen to this specific episode on that topic.

848
00:40:32,000 --> 00:40:35,840
So I hope the same is true of everybody listens to vision pros.

849
00:40:35,840 --> 00:40:39,520
If you're at the stage where you're young or new to this stuff and binge watching is

850
00:40:39,520 --> 00:40:42,040
going to serve you really well, then awesome.

851
00:40:42,040 --> 00:40:45,960
If you binge watch some of the episodes, we're also starting to release shorts to help with

852
00:40:45,960 --> 00:40:48,920
that process as well so people can get in and out.

853
00:40:48,920 --> 00:40:54,100
But if you're a producer and you need to be out there producing your own results, then

854
00:40:54,100 --> 00:40:57,160
I hope you don't listen to my show.

855
00:40:57,160 --> 00:41:01,240
I hope you skip the majority of episodes and only come when you know in your heart and

856
00:41:01,240 --> 00:41:03,880
mind that this show is what you need to hear.

857
00:41:03,880 --> 00:41:08,240
Steve, you brought up a quote earlier that means a lot to me because it's one of my favorite

858
00:41:08,240 --> 00:41:11,080
movies and I haven't seen in a while and I need to show it to my kids.

859
00:41:11,080 --> 00:41:12,680
You said, pay it forward.

860
00:41:12,680 --> 00:41:13,680
Have you seen the movie?

861
00:41:13,680 --> 00:41:14,680
Absolutely.

862
00:41:14,680 --> 00:41:16,920
Oh man, I saw that movie.

863
00:41:16,920 --> 00:41:23,440
I was in high school when I saw that movie and I had just had a conversation with one

864
00:41:23,440 --> 00:41:27,760
of my best friends who said something about you can't change the world, you can only change

865
00:41:27,760 --> 00:41:33,560
yourself and I wasn't in an argument to the person, I don't think.

866
00:41:33,560 --> 00:41:39,560
But I certainly wasn't going to reveal the fact that no, I'm going to change the world.

867
00:41:39,560 --> 00:41:41,960
I felt sorry for him.

868
00:41:41,960 --> 00:41:45,760
I was like, man, that's a bitter outlook on life.

869
00:41:45,760 --> 00:41:51,520
But I saw that movie and I was like, yeah, that kid's changing the world doing three

870
00:41:51,520 --> 00:41:56,040
acts of kindness at a time and teaching people to pay it forward and go do three great things

871
00:41:56,040 --> 00:41:58,000
for other people and what can happen.

872
00:41:58,000 --> 00:42:00,900
And then the movie comes out and then it continues the process.

873
00:42:00,900 --> 00:42:01,980
Now we resurrect it.

874
00:42:01,980 --> 00:42:02,980
What is this?

875
00:42:02,980 --> 00:42:05,740
20 years later, we're talking about it yet again.

876
00:42:05,740 --> 00:42:08,240
He changed the world.

877
00:42:08,240 --> 00:42:10,360
We have the opportunity and ability to do that.

878
00:42:10,360 --> 00:42:12,320
You're an inspiration of such Steve.

879
00:42:12,320 --> 00:42:16,400
Is there anything that you'd like to share at the end here as we wrap up the show?

880
00:42:16,400 --> 00:42:18,000
Yeah, a couple of things.

881
00:42:18,000 --> 00:42:20,160
One, about that movie, that was a high school kid.

882
00:42:20,160 --> 00:42:25,260
I know it was a movie, but I know high school kids, I know elementary school kids that are

883
00:42:25,260 --> 00:42:26,820
serving out there.

884
00:42:26,820 --> 00:42:31,160
If they can do it with their lack of experience, what can we do at 30, 40, 50, 60?

885
00:42:31,160 --> 00:42:33,520
Oh my God, I'm 62.

886
00:42:33,520 --> 00:42:37,100
There's so much I can do and I'm doing it with serving.

887
00:42:37,100 --> 00:42:43,880
But I always like to end with something I learned is get better 1% every day.

888
00:42:43,880 --> 00:42:45,520
What does that look like?

889
00:42:45,520 --> 00:42:47,360
You're such a great host.

890
00:42:47,360 --> 00:42:50,020
I'm going to say that again, talking about your podcast.

891
00:42:50,020 --> 00:42:52,880
You didn't tell people you have to watch my podcast.

892
00:42:52,880 --> 00:42:58,080
You're saying if it fits your schedule, fits your time, I'm here to be your resource.

893
00:42:58,080 --> 00:43:01,480
So maybe it's five minutes or some shorts of Jackson's podcast.

894
00:43:01,480 --> 00:43:03,680
Maybe it's 10 minutes reading.

895
00:43:03,680 --> 00:43:07,160
Don't when somebody says they read 10 books a month, try to read 10 books a month, if

896
00:43:07,160 --> 00:43:08,760
it doesn't fit with you.

897
00:43:08,760 --> 00:43:09,760
Just get better 1%.

898
00:43:09,760 --> 00:43:11,880
It might be serving every day.

899
00:43:11,880 --> 00:43:17,080
You pick 10 minutes in your day every day to serve somebody, a call, the best friend,

900
00:43:17,080 --> 00:43:18,780
whatever it may be.

901
00:43:18,780 --> 00:43:23,200
Elephant can't be, and I'm not a big fan of this, but it's apropos, you can't eat an elephant

902
00:43:23,200 --> 00:43:24,200
with one bite.

903
00:43:24,200 --> 00:43:27,520
You got to take little bits at a time to get through the whole elephant.

904
00:43:27,520 --> 00:43:29,640
It's the same thing in life.

905
00:43:29,640 --> 00:43:30,920
But here's the bottom line.

906
00:43:30,920 --> 00:43:33,480
Here's the ROI of life with that.

907
00:43:33,480 --> 00:43:38,080
If we start today, it's February 1st, we have 11 months.

908
00:43:38,080 --> 00:43:41,520
So let's just say we use seven days.

909
00:43:41,520 --> 00:43:45,720
So let's say it's, I'm not real good at math either.

910
00:43:45,720 --> 00:43:47,900
Let's say it's 250 days.

911
00:43:47,900 --> 00:43:49,320
You got better 1% every day.

912
00:43:49,320 --> 00:43:50,920
We'll add that up.

913
00:43:50,920 --> 00:43:53,360
That's 250% better you are.

914
00:43:53,360 --> 00:43:57,760
Audience, I want you to deeply think about, are you going to grow?

915
00:43:57,760 --> 00:43:58,760
You're going to make more money?

916
00:43:58,760 --> 00:44:01,480
Are you going to help others?

917
00:44:01,480 --> 00:44:03,560
And are you going to have abundance?

918
00:44:03,560 --> 00:44:04,560
1% every day.

919
00:44:04,560 --> 00:44:06,060
That's all you need.

920
00:44:06,060 --> 00:44:11,240
The One Minute Manager book by Ken Blanchard also, he's also the author of that Raving

921
00:44:11,240 --> 00:44:18,840
Fans book that we talked about, talked about as managers implementing one change per week

922
00:44:18,840 --> 00:44:25,080
over the 52 weeks, because you also don't need to be micromanaging your employees and

923
00:44:25,080 --> 00:44:27,280
the process, your team members in the process.

924
00:44:27,280 --> 00:44:32,820
But if you make one change per week over 52 weeks, it's almost impossible to become the

925
00:44:32,820 --> 00:44:36,440
best performing division within your company.

926
00:44:36,440 --> 00:44:39,680
And it's just an amazing rule on set.

927
00:44:39,680 --> 00:44:43,960
Back to customer service to end this off a little bit further because of what you said,

928
00:44:43,960 --> 00:44:48,800
it's so inspiring and I hope somebody writes this down.

929
00:44:48,800 --> 00:44:53,500
You said the customer is not always right or that we have that mentality that they are

930
00:44:53,500 --> 00:44:54,840
always right.

931
00:44:54,840 --> 00:45:01,360
Again, there's oftentimes I'm wrong about my own life and it's not what I wanted that

932
00:45:01,360 --> 00:45:02,700
served me well.

933
00:45:02,700 --> 00:45:05,040
It's what I needed that served me well.

934
00:45:05,040 --> 00:45:07,560
It's not what I could see that served me well.

935
00:45:07,560 --> 00:45:10,920
It's what I could not see that served me well.

936
00:45:10,920 --> 00:45:15,520
And when you can get secure and comfortable with the reality that you're not amazing because

937
00:45:15,520 --> 00:45:16,520
you know everything.

938
00:45:16,520 --> 00:45:20,160
You're not amazing because you're the best in the world at what you do.

939
00:45:20,160 --> 00:45:22,120
You're just simply amazing.

940
00:45:22,120 --> 00:45:24,400
You are the visionary for your life.

941
00:45:24,400 --> 00:45:26,640
That's what we're hoping to inspire.

942
00:45:26,640 --> 00:45:29,040
We're not here to tell you what to do.

943
00:45:29,040 --> 00:45:30,080
You're the visionary.

944
00:45:30,080 --> 00:45:33,320
You have the ability to unlock what you need to do for your life.

945
00:45:33,320 --> 00:45:34,920
We're just here to help facilitate that.

946
00:45:34,920 --> 00:45:39,000
So if you have a vision and you'd like to share it on this podcast, on the landing page

947
00:45:39,000 --> 00:45:41,160
you'll see a button that says be our guest.

948
00:45:41,160 --> 00:45:43,160
We'd love to have you on the show.

949
00:45:43,160 --> 00:45:45,080
So feel free to apply on that.

950
00:45:45,080 --> 00:45:49,040
On the landing page, you'll also see the links and references to Steve.

951
00:45:49,040 --> 00:45:52,680
And if you have a comment or you have a question, drop those in the feed that you're on.

952
00:45:52,680 --> 00:45:53,680
We're happy to serve you.

953
00:45:53,680 --> 00:45:57,760
We'll show up, do our best to facilitate a conversation and we look forward to seeing

954
00:45:57,760 --> 00:45:59,640
you on our next episodes.

955
00:45:59,640 --> 00:46:01,520
Everybody have an excellent rest of your day.

956
00:46:01,520 --> 00:46:03,280
Thank you for being here today.

957
00:46:03,280 --> 00:46:05,760
I'm really happy that you tuned in to Vision Pros Live.

958
00:46:05,760 --> 00:46:10,640
I'm looking forward to seeing your reactions as these episodes continue to move forward.

959
00:46:10,640 --> 00:46:12,160
This is going to get more and more fun.

960
00:46:12,160 --> 00:46:14,240
We'll have more and more engagement as well.

961
00:46:14,240 --> 00:46:17,960
We'll invite people to participate in the show and thank you for giving us your time

962
00:46:17,960 --> 00:46:18,960
and attention.

963
00:46:18,960 --> 00:46:27,680
Have an excellent time building out your day.

