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priority for development this year?

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Is it a personal, business, family, career?

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I'd say a mix of personal and business.

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I'm really working to deepen personal relationships

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this year and business relationships.

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So lots of following up, lots of active listening,

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asking people, how are you doing, checking in with people

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and really strengthening those connections

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that I've made over the years

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and honoring those connections.

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Those are huge personal power steps.

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So that's a big one.

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I like the category.

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So, all right, if you had three books or three resources

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to recommend to visionaries, what would they be?

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Three books or three resources.

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Okay, so the first one would be

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You Can Heal Your Life by Louise Hay.

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It's a book all about how you are the most powerful person

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in your life and any change that you make starts with you.

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The second would be The Four Agreements by Don Miguel Ruiz.

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And that is all about putting those steps into action,

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how to live your best life.

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So with those four agreements.

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And I'm not sure I have a third.

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Those two are kind of my top two.

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I'm stumped for the third idea.

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Hey, that's concise.

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It's like, give me the three steps to get to Starbucks.

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And you're like, well, it's right next door.

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I mean, like even better.

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I don't need three steps.

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So great, those are excellent resources.

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I'll share one of our growth goals for this here,

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if you don't mind one that I wanna publicly hold myself

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accountable so we make it happen.

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One of the things that I'm hoping our team

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will get in the position to do is when we talk

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about these resources in the front end of the program,

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I want my team to get the resources posted on Twitter,

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tagging the author and saying, we're talking about you live

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on Vision Pros right now, come and join us.

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And maybe these individuals, these authors

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and the Robert Kisakis of the world will jump in with us

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and a little bit derail our episode,

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but wouldn't that be cool?

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That'd be very cool and a great way to promote yourself

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on social boost social engagement,

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because not only will you be connecting with the author,

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but anybody who's interested in that author is going

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to see what you're posting as well.

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So it's a great way to grow your brand

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and grow your audience as well.

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Absolutely, so honoring the theme of relationships, right?

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And looking out for our relationships.

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So everybody will be right back.

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I'll do a proper introduction for Christina Lawrence

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and thanks for tuning into Vision Pros.

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All right, welcome in to Vision Pros Live.

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With Jackson Calame, I'm your show host.

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We'll be doing interviews for visionary entrepreneurs

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and guest leaders who are building

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fantastic visions out there.

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Hey there and welcome into Vision Pros Live.

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I'm your show host, Jackson Calame,

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founder and CEO of First Class Business.

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Today is Casual Tuesday and probably Taco Tuesday.

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We need to make the most of both.

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Anyway, I'm excited to have Christina Lawrence on board.

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We're gonna be talking about Beyond Words,

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which makes me think maybe we should just meditate

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the entire time and not use words.

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No, that's not what it's about.

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It's about using our words intentionally.

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It's about building genuine connections

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through the power of your own personal story

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and why your personal story matters so much to others.

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If you don't believe that, well, blessings to you.

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Probably not your show and your cup of tea.

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I believe it 100%, hence why the podcast,

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there it is, is named Vision Pros.

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Vision is all about story

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and our ability to convey that to others.

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So that's why I'm happy, super happy

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to have an expert on to talk to us about that.

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Before we bring Christina on stage,

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we're going to talk about the sponsors.

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These are affiliates of mine.

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These are people that I work with and believe in.

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Neither one of them pay for their sponsorships, by the way.

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Secret alert on that.

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If somebody did, you'd be, feel free to ask me how much.

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I think it's, I was watching a YouTube video

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on, I think it was Think Media, and I was thinking,

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they said that Envision partnered with them on the episode.

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I wanted to know so badly, you know,

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what does that agreement look like?

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How do they structure the payment that occurs between them?

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Is it just an affiliate link?

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Do they get free access to software, et cetera?

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Maybe I could ask them too,

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but I found myself a little bit hesitant and scared to ask,

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what if this ruins my relationship with them forever?

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What if they don't appreciate the fact

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that I'm asking that publicly of them, et cetera?

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I'm telling you right now, you can ask us anything you want

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to about what's going on with our business.

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We'll be happy to talk to you about it.

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So sponsors, The Wellness Shop 365

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and what Sean Lechuga has built.

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I really want to show the new page.

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So Cynthia, si tienes acceso a la página nueva

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que estamos construyendo en Go High Level,

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sería fantástico.

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I was just asking, I'm putting her on the spot,

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seeing if Cynthia has access to the new page.

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This wheel right here,

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the 365 Harmony of Life Wheel Assessment,

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this is their core for what they do.

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They instruct people on how to find wellness beyond health,

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beyond the typical vitamins and the things that you can eat

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and also the workout plans, which are all important,

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but also looking at the all encompassing factors of joy,

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spirituality, creativity, finances, home cooking,

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home environment, relationships, et cetera.

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They have a beautiful family.

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I appreciate what they're putting down

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and what they're creating.

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It's going to be fun to see how far The Wellness Shop 365 goes

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over the course of this year.

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Pay attention, it'll be fun to watch.

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Then there's Melissa Gray with The Law Spot.

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And thelawspot.com is where you can go for legal advice

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from somebody who is not only an attorney

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who can get things done, but she's also high,

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she's a high nurturer.

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She believes that law does not have to be complicated

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and she's able to simplify that for people

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who need to understand it better.

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And when I say need to understand it,

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the worst part about legal counsel is we sometimes

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as entrepreneurs don't go to it until we need it,

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at which point it can be a little bit too late

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or we're in a position where we kind of just have to take

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first come first serve wherever we hire.

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And sometimes those retainers can be astronomical

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and the templates that are out there

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aren't necessarily bad to have in your back pocket,

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but having somebody who's there to protect you

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when you need it matters, because you just never know

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when somebody is going to be coming after you

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legally speaking, or when Apple is gonna patent your software

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like they did when I was co-founder,

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junior co-founder of Restaurant Connect.

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And whoa, like what a shock, what a day,

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what a scary situation.

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Instead of spending four hours wasting my time

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on that reality and I had legal counsel that I could trust

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and confide in, I probably could have spent 30 minutes

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on it, calm down faster and gotten back to work right away

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rather than trying to read the entire document myself.

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So there's a lot of benefits to having the right person

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by your side to free you up to focus on your vision

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and the fulfillment of your vision.

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Then there's the water project,

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I wish I had my water bottle beside me.

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How many of you have thought that?

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And yet there's millions of people who don't even have access

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to clean drinking water, something that I take for granted

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every single day.

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And this water project, their program,

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they actually have built this kind of like a Kickstarter

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crowdfunding campaign where these communities

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are selected based on how difficult it would be for them

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to access help.

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And in addition to that, how many people live

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in the communities, you get to see that

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and you get to see what the planned project looks like.

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And if you contribute to the project,

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they give you updates to let you know

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that the project comes to fruition.

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And I think that's just one of the most amazing,

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transparent causes that I've seen.

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And it allows me to know that what I've contributed

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has gone to people who absolutely need it.

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Plus we've now created a system

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that will create generational impact,

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possibly for decades to come by allowing people

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to have their basic needs met.

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So if you have a cause that you'd rather see supported,

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and by the way, here's a little bit of an insight

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into the progress for the wellness shops brand.

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You can see the landing page that's under construction,

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this new logo, this is what resonates with Sean

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as a visionary leader of the brand.

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This is what he knows the vision needs to be.

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And we honor that.

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And the right people, of course, will be attracted to that.

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And the 365 Harmony of Life wheel will get adjusted as well

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into a UX UI user experience user interface

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that will allow people to say, wow,

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I wanna know more about that.

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One of the challenges that his brand is going through

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right now is one that I see 99% of entrepreneurs faced with.

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They've put so much content on their website

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because of search engine optimization

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that doesn't really matter that much,

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especially for smaller brands,

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that you're verbal vomiting on your potential prospects.

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And then they're getting confused and saying,

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well, I really liked what he was or what he said.

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But when I go to the website, oh, overwhelm,

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the confused mind says no.

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And so we're helping him pull back all that content

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and reassess how do we position all of this

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so that it's clear where each component belongs

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so that the audience can then say,

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you know what, I do wanna learn more about that.

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If your brand is suffering with that,

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then I highly recommend getting help.

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First class business, of course, can do so.

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Personal plug, probably first time

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I've ever done that on the show.

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Then there, again, we've talked about

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the water project already.

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If you're not in a position to give back,

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then we would ask that you just share it

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with those that you know.

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And also, if you have a cause that's more important to you

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that's bigger on your heart and mind right now,

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then please share that so we can support you

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and what you come across.

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There's 8 billion people to help in this world.

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We wanna make sure that we're doing our part to do so.

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So without further ado,

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I'm gonna go ahead and share screen real quick

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and steal that control.

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I wanna go over to Christina's bio

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because she is the biowriter.com.

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That's her website.

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And you can always pause the video if you're watching.

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I love that she practices what she preaches.

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Her story is her bio.

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And yes, she's got her experiences baked into this.

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She probably also has a resume.

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In addition to this, she has a LinkedIn page.

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But when it comes to talking about her about section

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and what she does, she very clearly articulates her values.

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She articulates who she speaks with

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and what types of person that she is.

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Some of the words that really stood out to me

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were creative expression, empathy, and honesty.

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And expressing your experiences with,

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I'm sorry, let me just read this part.

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Her love of people on the stories they share

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by intuitively capturing your experiences

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with gentle empathy and pinpoint precision.

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Not everybody wants gentle empathy.

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And so if you're like, well, I wouldn't want that.

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Well, you wouldn't be a good client for Christina.

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On the flip side, the people who love the empath,

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that love somebody who nurtures them through things

263
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and that appreciate somebody who's crystal clear

264
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with what they do, they're gonna gravitate towards this

265
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very quickly.

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And that type of clarity is going to help any visionary

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attract the right tribe, the right audience,

268
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the right supporters, the right builders,

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the right prospects to come and belong with them.

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So without further ado, Christina Lawrence, champion,

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scholar, bio writer, radio host, anchor, reporter,

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welcome to Vision Pros Life.

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Thank you so much for that warm welcome.

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Much appreciated, Jackson.

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And thank you for having me on the show.

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And thank you to everyone who is tuning in and listening.

277
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I appreciate the support and the encouragement.

278
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So thank you, thank you, thank you.

279
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Absolutely.

280
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So let's dive right in.

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Christina, in your own words,

282
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what's your vision for those that you serve?

283
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What do you hope to see them accomplish or become?

284
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So my vision for the people that I serve is that,

285
00:12:25,280 --> 00:12:27,160
first of all, in my presence,

286
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they feel safe enough to express

287
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and celebrate their own authenticity

288
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and feel safe enough to express who they are as people.

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And then the next step in that evolution

290
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is to feel safe enough and confident enough

291
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to express that to the world

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through their social media pages, their about pages,

293
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if they're going to be speaking at an event,

294
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being confident enough to share their bio with their audience

295
00:12:55,460 --> 00:12:58,360
and feeling centered and grounded in what they're doing.

296
00:12:59,680 --> 00:13:00,520
Wow.

297
00:13:00,520 --> 00:13:03,760
You know, who came to mind with that is JP Sears.

298
00:13:03,760 --> 00:13:04,980
I don't know if you know who that is,

299
00:13:04,980 --> 00:13:07,060
but he's a comedian, long red hair,

300
00:13:07,060 --> 00:13:10,120
does these videos to open people's minds

301
00:13:10,120 --> 00:13:12,600
to different paradigms that are hilarious.

302
00:13:12,600 --> 00:13:14,760
He's gone a little bit of a political tangent,

303
00:13:14,760 --> 00:13:18,360
but he had serious insecurities with who he was

304
00:13:18,360 --> 00:13:20,120
before he became a comedian

305
00:13:20,120 --> 00:13:23,440
and started going down this entrepreneurial journey and path.

306
00:13:23,440 --> 00:13:27,360
And I know what that feels like too,

307
00:13:27,360 --> 00:13:30,320
to bottle myself up and to not want to put myself on stage

308
00:13:30,320 --> 00:13:33,760
and to want to keep it even cool, et cetera.

309
00:13:33,760 --> 00:13:35,440
You know, I want to make sure my hair is perfect

310
00:13:35,440 --> 00:13:37,000
and all that stuff, right?

311
00:13:37,000 --> 00:13:40,600
We all have levels of imposter syndrome within us,

312
00:13:40,600 --> 00:13:43,280
but what you described reminds me of him.

313
00:13:43,280 --> 00:13:47,280
So you said to express and celebrate

314
00:13:47,280 --> 00:13:51,040
their own self-impression, was that the word choice?

315
00:13:51,040 --> 00:13:53,400
Their own self-expression and their own-

316
00:13:53,400 --> 00:13:54,240
Self-expression.

317
00:13:54,240 --> 00:13:57,520
Yeah, and their own authenticity as well.

318
00:13:57,520 --> 00:13:59,160
And authenticity.

319
00:13:59,160 --> 00:14:01,240
I love that you keyed in the word celebrate.

320
00:14:01,240 --> 00:14:04,280
It's one of the most overlooked powers

321
00:14:04,280 --> 00:14:08,960
that's, you know, we are often told about hype and excitement

322
00:14:08,960 --> 00:14:10,720
and people want to be entertained

323
00:14:10,720 --> 00:14:14,080
and those fade fast.

324
00:14:14,080 --> 00:14:16,800
Celebration on the other hand, I heard Glenn Morschauer,

325
00:14:16,800 --> 00:14:18,440
best talk I've ever heard,

326
00:14:18,440 --> 00:14:21,480
motivation to talk, was present for it, it was so good.

327
00:14:21,480 --> 00:14:22,960
Talked about the power of celebration.

328
00:14:22,960 --> 00:14:24,560
Do you mind talking a little bit more about that?

329
00:14:24,560 --> 00:14:25,680
Why do you choose that word?

330
00:14:25,680 --> 00:14:27,520
What's it mean to you?

331
00:14:27,520 --> 00:14:29,560
I choose the word celebrate

332
00:14:29,560 --> 00:14:33,240
because we're all unique people.

333
00:14:33,240 --> 00:14:35,240
We're as unique as fingerprints

334
00:14:35,240 --> 00:14:39,320
and our time on earth is short, really,

335
00:14:39,320 --> 00:14:40,800
if you think about it.

336
00:14:40,800 --> 00:14:45,800
And life is too short not to celebrate who you are,

337
00:14:47,400 --> 00:14:50,920
to not fully embrace who you are as a human.

338
00:14:50,920 --> 00:14:54,160
When you embrace your own humanity

339
00:14:54,160 --> 00:14:57,240
in a way that's honest and true to you,

340
00:14:57,240 --> 00:15:00,320
what you do is you create that beautiful ripple effect

341
00:15:00,320 --> 00:15:03,200
and you encourage other people to do the same.

342
00:15:03,200 --> 00:15:06,520
And I feel like if more people had the courage

343
00:15:06,520 --> 00:15:09,640
to embrace their authenticity and celebrate

344
00:15:09,640 --> 00:15:12,520
that authenticity, again, that would create

345
00:15:12,520 --> 00:15:15,480
that beautiful ripple effect and encourage others

346
00:15:15,480 --> 00:15:18,680
to do the same and bring more joy to the world

347
00:15:18,680 --> 00:15:21,520
and bring more happiness to the world.

348
00:15:21,520 --> 00:15:25,040
I feel like that's needed, especially in times like this.

349
00:15:25,040 --> 00:15:25,920
I agree.

350
00:15:25,920 --> 00:15:27,320
I have to be a little bit irreverent

351
00:15:27,320 --> 00:15:28,480
because something came to mind

352
00:15:28,480 --> 00:15:30,920
and I love your coaching on this.

353
00:15:30,920 --> 00:15:33,240
So authenticity is one of those words

354
00:15:33,240 --> 00:15:37,040
that you're always gonna be challenged on

355
00:15:37,040 --> 00:15:39,440
by a global audience, right?

356
00:15:39,440 --> 00:15:40,960
People are gonna have their feelings about it.

357
00:15:40,960 --> 00:15:45,840
But if I stand up right now and I decide to look

358
00:15:45,840 --> 00:15:49,360
to see if I have lint in my belly button live on camera,

359
00:15:51,160 --> 00:15:54,200
that's not necessarily being authentic, right?

360
00:15:54,200 --> 00:15:55,880
Just because I feel like I have to share that

361
00:15:55,880 --> 00:15:57,520
with the world, right?

362
00:15:57,520 --> 00:15:59,600
There's airing our dirty laundry.

363
00:15:59,600 --> 00:16:03,400
There's going off topic into territories

364
00:16:03,400 --> 00:16:05,640
that maybe aren't healthy to talk about.

365
00:16:07,000 --> 00:16:12,000
So where do you draw the line between being honest

366
00:16:12,200 --> 00:16:15,240
and open about everything that happens in your life

367
00:16:15,240 --> 00:16:16,320
and being authentic?

368
00:16:17,120 --> 00:16:20,240
This is a powerful question and thank you for asking

369
00:16:20,240 --> 00:16:22,760
because when I was crafting my own bio,

370
00:16:22,760 --> 00:16:24,320
I struggled with this too.

371
00:16:24,320 --> 00:16:27,120
I thought how much of the story do I wanna share

372
00:16:27,120 --> 00:16:31,360
because there's sharing and there's oversharing, right?

373
00:16:31,360 --> 00:16:35,480
Some things are private to me and they don't need

374
00:16:35,480 --> 00:16:36,960
to be shared with an audience.

375
00:16:36,960 --> 00:16:40,800
And to be quite frank, the audience doesn't necessarily care

376
00:16:40,800 --> 00:16:42,400
about those details.

377
00:16:42,400 --> 00:16:47,400
So it's easier for me to identify that in another human.

378
00:16:47,920 --> 00:16:48,760
This is-

379
00:16:48,760 --> 00:16:51,040
I hope I go viral for belly button lint, right?

380
00:16:51,040 --> 00:16:52,120
I'm a dip name.

381
00:16:52,120 --> 00:16:54,600
Go ahead, sorry.

382
00:16:54,600 --> 00:16:56,480
No, that's fine.

383
00:16:56,480 --> 00:16:59,600
Or like wild curly hair from your walk, right?

384
00:17:02,080 --> 00:17:04,840
But again, there's sharing and there's oversharing.

385
00:17:04,840 --> 00:17:07,480
And when I was creating my own bio,

386
00:17:07,480 --> 00:17:10,320
I had to ask myself the same questions

387
00:17:10,320 --> 00:17:12,760
that I would ask a bio client.

388
00:17:12,760 --> 00:17:14,600
That really helped me.

389
00:17:14,600 --> 00:17:17,400
And I wasn't sure if I should mention the fact

390
00:17:17,400 --> 00:17:18,640
that I'm divorced.

391
00:17:18,640 --> 00:17:21,280
That's a private thing.

392
00:17:21,280 --> 00:17:25,600
But I do know that when I read stories of people

393
00:17:25,600 --> 00:17:28,520
who have gone through similar experiences

394
00:17:28,520 --> 00:17:33,520
and they are thoughtful in how they express that,

395
00:17:34,160 --> 00:17:38,480
it helps me better understand myself and feel less alone.

396
00:17:38,480 --> 00:17:41,800
So it is a bit of a line to walk.

397
00:17:41,800 --> 00:17:45,880
However, when you have the courage to share personal details

398
00:17:45,880 --> 00:17:49,080
about yourself, like, you know, I'm divorced

399
00:17:49,080 --> 00:17:51,040
and I lost my dad, you know,

400
00:17:51,040 --> 00:17:55,360
those are two things that soften me to my audience.

401
00:17:55,360 --> 00:17:59,400
I'm not so polished and unapproachable

402
00:17:59,400 --> 00:18:01,120
that people can't relate to me.

403
00:18:01,120 --> 00:18:04,440
I've experienced these real human things

404
00:18:04,440 --> 00:18:07,040
without going into excessive detail

405
00:18:07,040 --> 00:18:09,600
about how it shaped and affected me.

406
00:18:11,240 --> 00:18:12,400
Thank you for that.

407
00:18:12,400 --> 00:18:13,240
You're welcome.

408
00:18:13,240 --> 00:18:17,120
It's one of my favorite subjects, ironically,

409
00:18:17,120 --> 00:18:20,560
because of the impact that I've been blessed

410
00:18:20,560 --> 00:18:24,720
with the opportunity to grant thanks to the hard realities

411
00:18:24,720 --> 00:18:27,880
and lessons that come from two divorces, you know?

412
00:18:27,880 --> 00:18:31,600
And so not think like, I'm not grateful that I'm divorced

413
00:18:31,600 --> 00:18:35,120
and yay, wonderful, there's a difference between that

414
00:18:35,120 --> 00:18:37,520
and grateful for the experience and learning.

415
00:18:37,520 --> 00:18:41,960
So when I was before I faced my first divorce,

416
00:18:41,960 --> 00:18:45,640
we were in the process of throwing the D word around a lot.

417
00:18:45,640 --> 00:18:48,760
I was very close to publishing two different books.

418
00:18:48,760 --> 00:18:51,640
They were both 80 to 85% ready to publish.

419
00:18:51,640 --> 00:18:54,720
And I was watching a clip of Jimmy Fallon

420
00:18:55,600 --> 00:18:59,160
and I imagined me being on Jimmy Fallon.

421
00:18:59,160 --> 00:19:01,600
I was sharing about this book and I thought,

422
00:19:01,600 --> 00:19:03,480
what if he asked me, what does your wife think

423
00:19:03,480 --> 00:19:05,040
about this book?

424
00:19:05,040 --> 00:19:06,240
You know, what does she feel about it?

425
00:19:06,240 --> 00:19:08,800
And I would have said, oh, my wife hates me.

426
00:19:09,680 --> 00:19:11,960
You know, like that would not have been

427
00:19:13,120 --> 00:19:14,760
the time to share that.

428
00:19:14,760 --> 00:19:19,760
You know, and I felt a real empathy for all the celebrities

429
00:19:19,760 --> 00:19:22,200
that go through this process.

430
00:19:22,200 --> 00:19:24,520
And I was like, I don't want that right now.

431
00:19:24,520 --> 00:19:26,920
I was also very close to launching my podcast back then,

432
00:19:26,920 --> 00:19:29,080
but it was gonna be called Talking in Circles,

433
00:19:29,080 --> 00:19:30,240
driven around principles.

434
00:19:30,240 --> 00:19:32,080
I'm talking about principles over and over,

435
00:19:32,080 --> 00:19:32,920
but same thing.

436
00:19:32,920 --> 00:19:36,000
I was like, this is not the time for me to rock the stage.

437
00:19:36,000 --> 00:19:39,040
Not for what I knew about how to share about myself.

438
00:19:39,040 --> 00:19:41,040
It wasn't that I wanted to be inauthentic,

439
00:19:41,040 --> 00:19:42,920
the exact opposite.

440
00:19:42,920 --> 00:19:46,120
I wanted to make sure that I knew how to talk about

441
00:19:46,120 --> 00:19:50,920
my reality in a way that was respectful to my children,

442
00:19:50,920 --> 00:19:53,880
that was respectful to the mothers,

443
00:19:53,880 --> 00:19:56,880
in this case, the mothers of my children,

444
00:19:56,880 --> 00:20:00,160
that addressed reality for what it is.

445
00:20:00,160 --> 00:20:03,160
But there was a lot to ponder and think through

446
00:20:03,160 --> 00:20:04,880
about how am I going to lead?

447
00:20:04,880 --> 00:20:07,520
And for me, it was a season of pause,

448
00:20:07,520 --> 00:20:10,080
where in order to be authentic and thoughtful,

449
00:20:10,080 --> 00:20:12,480
I needed to take space to understand

450
00:20:12,480 --> 00:20:14,360
how I was going to lead through that.

451
00:20:14,360 --> 00:20:16,160
I don't know if you face something similar.

452
00:20:16,160 --> 00:20:18,560
It sounds like we're pretty much aligned on that.

453
00:20:18,560 --> 00:20:21,040
Any further thoughts before we move into your vision?

454
00:20:21,040 --> 00:20:23,320
No, I'm glad that you brought that up,

455
00:20:23,320 --> 00:20:25,520
because had we done,

456
00:20:25,520 --> 00:20:28,000
I wouldn't have been ready for this interview,

457
00:20:28,000 --> 00:20:30,520
say in 2020, right?

458
00:20:30,520 --> 00:20:32,520
Things were still quite fresh,

459
00:20:32,520 --> 00:20:36,080
and I still had some healing work to do on my end.

460
00:20:36,080 --> 00:20:39,280
And that goes back to your original thought and question

461
00:20:39,280 --> 00:20:41,360
about how much do I share?

462
00:20:41,360 --> 00:20:44,680
How many details does the audience really need?

463
00:20:44,680 --> 00:20:48,480
And there are places for more details,

464
00:20:48,480 --> 00:20:52,200
and maybe you want to expand upon your experiences

465
00:20:52,200 --> 00:20:55,400
in an e-book or a physical book,

466
00:20:55,400 --> 00:21:00,400
but your bio is not necessarily the place to tell

467
00:21:00,680 --> 00:21:04,320
four or five stories about how your divorce impacted you.

468
00:21:04,320 --> 00:21:07,000
So I'm very glad you made that distinction,

469
00:21:07,000 --> 00:21:10,080
that you waited until you were ready to share your story,

470
00:21:10,080 --> 00:21:15,080
because being authentic requires a level of vulnerability

471
00:21:16,200 --> 00:21:19,360
that many people are not comfortable with.

472
00:21:21,000 --> 00:21:24,600
However, when you are not authentic and vulnerable

473
00:21:24,600 --> 00:21:27,360
and you get on camera, people can sense that.

474
00:21:27,360 --> 00:21:28,200
They can feel it.

475
00:21:28,200 --> 00:21:29,480
They can really feel it.

476
00:21:29,480 --> 00:21:32,200
Even if you're getting on a sales call with somebody

477
00:21:32,200 --> 00:21:35,480
and you're not being completely honest about who you are

478
00:21:35,480 --> 00:21:38,480
and what you represent and the value you provide,

479
00:21:38,480 --> 00:21:40,160
people will pick up on that.

480
00:21:40,160 --> 00:21:43,560
So it's important to be centered and grounded

481
00:21:43,560 --> 00:21:45,480
and confident in who you are

482
00:21:45,480 --> 00:21:48,880
and the experiences you've had in your life.

483
00:21:48,880 --> 00:21:49,720
Absolutely.

484
00:21:49,720 --> 00:21:53,520
I would add vision pros that sometimes people

485
00:21:53,520 --> 00:21:57,320
will feel honored and grateful that you held back.

486
00:21:57,320 --> 00:22:00,240
And that's that song and dance of knowing when to push

487
00:22:00,240 --> 00:22:04,200
and to pull, when to guide, when to be guided.

488
00:22:04,200 --> 00:22:06,600
So there's, for instance, if you've got children

489
00:22:06,600 --> 00:22:08,520
who are in the process of getting married

490
00:22:08,520 --> 00:22:10,320
and they're in the courtship phase

491
00:22:10,320 --> 00:22:13,280
and they want to pause their engagement,

492
00:22:13,280 --> 00:22:15,160
that's a healthy choice.

493
00:22:15,160 --> 00:22:17,880
That's an opportunity to pause and reflect.

494
00:22:17,880 --> 00:22:20,120
That doesn't mean, and maybe there's something

495
00:22:20,120 --> 00:22:21,440
they don't wanna share about themselves.

496
00:22:21,440 --> 00:22:23,120
You're in a relationship that seems great.

497
00:22:23,120 --> 00:22:25,160
Like if you haven't earned that trust yet

498
00:22:25,160 --> 00:22:26,520
or that trust hasn't been established,

499
00:22:26,520 --> 00:22:30,040
then sometimes you have to be willing to be patient

500
00:22:30,040 --> 00:22:32,600
in order for the relationship to make sense.

501
00:22:32,600 --> 00:22:34,920
So while we could say, oh, well, I just,

502
00:22:34,920 --> 00:22:37,320
I wanna be as authentic as possible so that I can,

503
00:22:37,320 --> 00:22:42,320
if it's so that I can, that selfish motivation

504
00:22:42,320 --> 00:22:44,960
might not be in the best interest of the other person,

505
00:22:44,960 --> 00:22:48,120
which could then lead to the relationship moving forward

506
00:22:48,120 --> 00:22:53,120
in a way that, well, doesn't go as well as you might hope.

507
00:22:53,120 --> 00:22:56,240
So lots to consider in relation to authenticity.

508
00:22:56,240 --> 00:22:57,640
I will share one more story on that.

509
00:22:57,640 --> 00:22:58,480
That's John Mayer.

510
00:22:58,480 --> 00:23:00,280
You can look this up.

511
00:23:00,280 --> 00:23:03,200
John Mayer was interviewed and asked about,

512
00:23:03,200 --> 00:23:05,400
who was this particular love song about?

513
00:23:05,400 --> 00:23:07,560
I think it was Your Bodies of Wonderland.

514
00:23:07,560 --> 00:23:08,640
Yeah, what was that song?

515
00:23:08,640 --> 00:23:11,800
And so he's always asked that question.

516
00:23:11,800 --> 00:23:15,120
I thought, man, to be grilled on that over and over

517
00:23:15,120 --> 00:23:16,320
for the rest of your life,

518
00:23:16,320 --> 00:23:21,320
like what an interesting dynamic to have to live with.

519
00:23:22,920 --> 00:23:27,120
And he was known as dating lots of different celebrity women

520
00:23:27,120 --> 00:23:30,960
too, which complicates and magnifies the challenge

521
00:23:30,960 --> 00:23:32,280
of dealing with that question.

522
00:23:32,280 --> 00:23:36,960
But if a singer faces that over one song,

523
00:23:36,960 --> 00:23:39,880
as an entrepreneur, as your vision comes to fruition,

524
00:23:39,880 --> 00:23:44,320
not to scare you off, but to help you prepare yourself,

525
00:23:44,320 --> 00:23:47,480
you're going to have important conversations with people

526
00:23:47,480 --> 00:23:50,600
and people are going to want to know little details

527
00:23:50,600 --> 00:23:52,600
that may be unexpected to you.

528
00:23:52,600 --> 00:23:55,240
I don't think that when he released that song,

529
00:23:55,240 --> 00:23:56,080
he was probably thinking,

530
00:23:56,080 --> 00:23:57,760
oh, everybody's gonna ask about who this is.

531
00:23:57,760 --> 00:23:59,800
I know when I've written songs,

532
00:23:59,800 --> 00:24:01,120
and then too, what if you get that?

533
00:24:01,120 --> 00:24:02,440
What if you break up with somebody

534
00:24:02,440 --> 00:24:03,760
and that song meant so much to you

535
00:24:03,760 --> 00:24:06,600
and now you have to sing it over and over for 30 years.

536
00:24:06,600 --> 00:24:08,920
They go through a lot more difficulties

537
00:24:08,920 --> 00:24:10,320
than we sometimes imagine.

538
00:24:10,320 --> 00:24:11,960
All right, let's digress.

539
00:24:11,960 --> 00:24:15,800
What's, to a better topic, what's your vision?

540
00:24:15,800 --> 00:24:17,360
Christina, what do you see for yourself?

541
00:24:17,360 --> 00:24:22,360
Gosh, my personal vision is to deepen my relationships

542
00:24:23,160 --> 00:24:25,520
with people that I have in my life

543
00:24:25,520 --> 00:24:28,120
and people that I'm about to connect with.

544
00:24:28,120 --> 00:24:31,440
I'm big on understanding the value

545
00:24:31,440 --> 00:24:33,600
of relationships and connection.

546
00:24:33,600 --> 00:24:38,240
Connection is what helps keep us alive and sane.

547
00:24:38,240 --> 00:24:43,240
I mean, without it, we wither and we, you know,

548
00:24:43,240 --> 00:24:45,720
we not to be gruesome about it,

549
00:24:45,720 --> 00:24:48,160
but without connection, we perish.

550
00:24:48,160 --> 00:24:52,080
So my vision is to provide a safe container

551
00:24:52,080 --> 00:24:55,600
for people I have relationships with to come to me

552
00:24:55,600 --> 00:24:58,680
and to let me know what's going on in their lives

553
00:24:58,680 --> 00:25:02,800
and keep me updated and not just professionally

554
00:25:02,800 --> 00:25:04,280
but personally as well.

555
00:25:04,280 --> 00:25:07,720
I really want to establish myself as a container

556
00:25:07,720 --> 00:25:12,160
that people can come to and explore their own vulnerability

557
00:25:12,160 --> 00:25:14,320
in a non-judgmental space

558
00:25:14,320 --> 00:25:18,000
because that is what I would like provided to me

559
00:25:18,000 --> 00:25:20,200
from people in my circle.

560
00:25:20,200 --> 00:25:25,200
So it's said that you need to be what you desire.

561
00:25:25,200 --> 00:25:26,040
Right?

562
00:25:26,040 --> 00:25:28,280
And that's what I desire.

563
00:25:28,280 --> 00:25:29,840
I desire to have a safe space.

564
00:25:29,840 --> 00:25:33,840
And I do, I have so many wonderful people in my circle

565
00:25:33,840 --> 00:25:36,720
who have supported me through this entrepreneurial journey

566
00:25:36,720 --> 00:25:38,480
and I want to give back to them

567
00:25:38,480 --> 00:25:40,720
and help them feel like they're not alone

568
00:25:40,720 --> 00:25:41,880
in this journey as well.

569
00:25:42,800 --> 00:25:43,800
Wow.

570
00:25:43,800 --> 00:25:46,560
I absolutely love the power you just threw down too

571
00:25:46,560 --> 00:25:47,400
for people.

572
00:25:48,440 --> 00:25:50,240
It can be so easily overlooked,

573
00:25:50,240 --> 00:25:54,280
but the intentional dedication to preparing

574
00:25:54,280 --> 00:25:56,680
for the people that you're about to connect with.

575
00:25:58,080 --> 00:26:02,440
And also knowing how much to prepare, right?

576
00:26:02,440 --> 00:26:04,720
And get back to how much to share.

577
00:26:04,720 --> 00:26:08,920
And who to do that for if you had a line of 8 billion people

578
00:26:08,920 --> 00:26:10,360
for instance in front of you.

579
00:26:11,320 --> 00:26:16,120
It's like, whoa, how do you put yourself in a position

580
00:26:16,120 --> 00:26:19,280
to where you can authentically show up

581
00:26:19,280 --> 00:26:20,760
for each one of those individuals?

582
00:26:20,760 --> 00:26:23,200
And a lot of people would say you can't.

583
00:26:23,200 --> 00:26:25,600
And I beg to differ,

584
00:26:25,600 --> 00:26:28,000
but we'll leave that question for you, Vision Pros.

585
00:26:28,000 --> 00:26:29,040
We'd love to hear from you.

586
00:26:29,040 --> 00:26:32,920
If you have an idea of how you can authentically connect

587
00:26:32,920 --> 00:26:35,560
and prepare for people at scale,

588
00:26:35,560 --> 00:26:37,240
don't hesitate to drop that in the comments.

589
00:26:37,240 --> 00:26:39,800
We'll be happy to engage with the further of the conversation.

590
00:26:39,800 --> 00:26:44,440
So let's dive into your worst leadership experience ever.

591
00:26:45,600 --> 00:26:46,680
What does that mean?

592
00:26:46,680 --> 00:26:48,240
I'm glad you asked this question

593
00:26:48,240 --> 00:26:50,760
and I stumbled a bit on it when I was thinking

594
00:26:50,760 --> 00:26:52,000
about how I would answer,

595
00:26:52,000 --> 00:26:55,960
but it ties into the last topic that you discussed

596
00:26:55,960 --> 00:27:00,120
about 8 billion people lining up to speak with you.

597
00:27:01,400 --> 00:27:05,440
My worst leadership experience ever had to do with a client

598
00:27:05,440 --> 00:27:09,680
and we didn't establish proper boundaries before we started.

599
00:27:09,680 --> 00:27:14,040
This is central to maintaining your own integrity,

600
00:27:14,040 --> 00:27:17,960
your own energy is self-care and boundaries.

601
00:27:17,960 --> 00:27:22,920
So we didn't establish those proper boundaries

602
00:27:22,920 --> 00:27:27,520
and he wasn't responding to my emails,

603
00:27:27,520 --> 00:27:29,520
wasn't responding to my correspondence,

604
00:27:29,520 --> 00:27:32,280
but calling at very inconvenient times.

605
00:27:32,280 --> 00:27:35,280
I would be in meetings, I would be scheduled

606
00:27:35,280 --> 00:27:37,640
and it was a stressful experience for me

607
00:27:37,640 --> 00:27:41,440
not being able to be there for him in the way that he needed,

608
00:27:41,440 --> 00:27:45,640
but we didn't establish when good times would be to connect.

609
00:27:45,640 --> 00:27:47,640
So that was boundary number one.

610
00:27:47,640 --> 00:27:51,680
Boundary number two, we didn't sign a contract either.

611
00:27:51,680 --> 00:27:54,440
I'm a big believer in signing contracts

612
00:27:54,440 --> 00:27:58,600
and setting those expectations and boundaries ahead of time.

613
00:27:58,600 --> 00:28:00,520
So there's no confusion,

614
00:28:00,520 --> 00:28:03,640
there's no misalignment ahead of time.

615
00:28:03,640 --> 00:28:07,120
So again, and I own this experience,

616
00:28:07,120 --> 00:28:10,480
I own my role in this because I was the one

617
00:28:10,480 --> 00:28:12,200
who could have created the contract.

618
00:28:12,200 --> 00:28:14,600
I was the one who could have set the expectation

619
00:28:14,600 --> 00:28:17,680
or set the boundary ahead of time

620
00:28:17,680 --> 00:28:20,720
that I'm only available certain hours of the day

621
00:28:20,720 --> 00:28:25,280
and if you need me after hours, we can certainly arrange,

622
00:28:25,280 --> 00:28:26,880
but I need to know ahead of time.

623
00:28:26,880 --> 00:28:29,640
So that way I can be there for you.

624
00:28:29,640 --> 00:28:33,880
Again, setting those expectations and being super clear

625
00:28:33,880 --> 00:28:36,080
in communicating what I need

626
00:28:36,080 --> 00:28:40,240
and him being clear about what he needs.

627
00:28:40,240 --> 00:28:44,480
So boundaries are super, super important in business

628
00:28:44,480 --> 00:28:45,600
and in life.

629
00:28:45,600 --> 00:28:49,360
So lesson learned, set good boundaries before you begin.

630
00:28:50,960 --> 00:28:55,880
I love that and lesson learned, lesson to expand on as well

631
00:28:55,880 --> 00:28:57,680
and you expanded on it and one of the ways

632
00:28:57,680 --> 00:29:00,440
that most people don't look at and that's,

633
00:29:00,440 --> 00:29:03,120
if you're contract bound, like if you're a person

634
00:29:03,120 --> 00:29:05,560
who needs to have that written agreement,

635
00:29:05,560 --> 00:29:08,440
but you put that on the person who's not contract bound,

636
00:29:08,440 --> 00:29:11,360
you can expect a template back that may not reflect very well

637
00:29:11,360 --> 00:29:14,040
what their own thoughts and feelings are too.

638
00:29:14,040 --> 00:29:16,000
But also that's that nature of like,

639
00:29:16,000 --> 00:29:19,800
if you don't understand legal agreements and how they work,

640
00:29:19,800 --> 00:29:23,200
the contracts can very much get in the way

641
00:29:23,200 --> 00:29:25,080
of fantastic relationships

642
00:29:26,640 --> 00:29:30,080
when you're an amateur with contracts.

643
00:29:30,080 --> 00:29:33,520
Two, about the boundaries and times.

644
00:29:33,520 --> 00:29:36,080
So we offer unlimited call support,

645
00:29:36,080 --> 00:29:38,720
unlimited support with our programs.

646
00:29:38,720 --> 00:29:42,240
And on that, I always tell my clients,

647
00:29:42,240 --> 00:29:44,720
we offer unlimited support with boundaries.

648
00:29:44,720 --> 00:29:47,680
So it's my job to keep, in my case,

649
00:29:47,680 --> 00:29:49,120
this is not for everybody, right?

650
00:29:49,120 --> 00:29:51,720
Everybody's different, but I joke with my clients

651
00:29:51,720 --> 00:29:53,120
and I kind of make fun of the world and I say,

652
00:29:53,120 --> 00:29:55,320
listen, this device right here,

653
00:29:55,320 --> 00:29:59,840
this I control who gets through to me and who doesn't.

654
00:29:59,840 --> 00:30:01,120
There's 8 billion people out there.

655
00:30:01,120 --> 00:30:03,040
I'm not gonna control people and say,

656
00:30:03,040 --> 00:30:04,520
hey, you have to call me at this time

657
00:30:04,520 --> 00:30:06,800
and you have to call me at this time and you have,

658
00:30:06,800 --> 00:30:08,600
golly, I don't get it.

659
00:30:08,600 --> 00:30:10,920
And I'm like, no, as entrepreneurs,

660
00:30:10,920 --> 00:30:12,880
we gotta set our own notifications and boundaries.

661
00:30:12,880 --> 00:30:14,800
So if my client calls me at two in the morning

662
00:30:14,800 --> 00:30:16,080
and I happen to be up working,

663
00:30:16,080 --> 00:30:17,840
I'm like, I'm gonna answer just like it's two

664
00:30:17,840 --> 00:30:19,120
in the afternoon.

665
00:30:19,120 --> 00:30:21,560
If they call me at two in the afternoon and I'm busy,

666
00:30:21,560 --> 00:30:24,240
I'm gonna get back to them in a timely fashion.

667
00:30:24,240 --> 00:30:26,760
And ideally they would schedule in advance what we need,

668
00:30:26,760 --> 00:30:29,640
but they have no restrictions to talk to me.

669
00:30:29,640 --> 00:30:32,880
And because of that law of abundance mentality,

670
00:30:33,800 --> 00:30:37,160
one, almost nobody calls because it's 2024.

671
00:30:37,160 --> 00:30:40,360
Two, when we set a constraint with people

672
00:30:40,360 --> 00:30:43,720
that you can have one hour of my time per week,

673
00:30:43,720 --> 00:30:45,040
people want two hours.

674
00:30:46,280 --> 00:30:49,560
And people take an hour and 15 minutes, not just the hour.

675
00:30:49,560 --> 00:30:51,680
And then they feel like you didn't give them enough

676
00:30:51,680 --> 00:30:53,560
and like you restrict because you did restrict them.

677
00:30:53,560 --> 00:30:56,240
So there's different ways to look at that

678
00:30:56,240 --> 00:30:57,840
and evaluate for you as a visionary.

679
00:30:57,840 --> 00:31:00,440
You don't have to follow exactly what the world says

680
00:31:00,440 --> 00:31:04,640
just because one bank provides 24 seven service

681
00:31:04,640 --> 00:31:08,240
does not mean that you have to provide 24 seven service.

682
00:31:08,240 --> 00:31:10,440
So a lot of realities on that.

683
00:31:10,440 --> 00:31:12,800
I'll give one contract example that I love

684
00:31:12,800 --> 00:31:15,760
because business owners, and maybe this will help you

685
00:31:15,760 --> 00:31:17,480
with yours as well, Christina.

686
00:31:18,520 --> 00:31:19,440
Maybe it won't.

687
00:31:19,440 --> 00:31:22,960
Maybe we agree to disagree for the audience's sake too.

688
00:31:22,960 --> 00:31:27,960
But companies like DocuSign are destroying small businesses,

689
00:31:29,080 --> 00:31:30,360
absolutely destroying them.

690
00:31:30,360 --> 00:31:31,800
PandaDoc as well.

691
00:31:31,800 --> 00:31:34,080
I appreciate what they're trying to do,

692
00:31:34,080 --> 00:31:38,960
but the challenge is perception for consumers is reality.

693
00:31:38,960 --> 00:31:43,240
So if I've worked with 10 different pest control companies,

694
00:31:43,240 --> 00:31:48,000
plumbers, roofers, et cetera, that have all used DocuSign

695
00:31:48,000 --> 00:31:49,680
to put their contracts together,

696
00:31:49,680 --> 00:31:53,800
and I had a bad experience with said entities,

697
00:31:53,800 --> 00:31:56,280
then my natural inclination in the future

698
00:31:56,280 --> 00:31:59,320
is to absolutely scrutinize all future contracts

699
00:31:59,320 --> 00:32:02,720
that come across to me in that exact same format.

700
00:32:02,720 --> 00:32:04,280
So what ends up happening is two people

701
00:32:04,280 --> 00:32:05,560
end up going to battle,

702
00:32:05,560 --> 00:32:07,920
and they end up kind of fighting over the process,

703
00:32:07,920 --> 00:32:09,960
not based on the existing relationship,

704
00:32:09,960 --> 00:32:12,520
but based on the subconscious baggage

705
00:32:12,520 --> 00:32:14,920
of the reality of what's occurred in the past.

706
00:32:14,920 --> 00:32:17,160
When it dawned on me that, wait a second,

707
00:32:17,160 --> 00:32:19,400
what are the big players actually doing in the market?

708
00:32:19,400 --> 00:32:22,080
What are the companies that are actually successful?

709
00:32:22,080 --> 00:32:24,080
And I realized that, you know what?

710
00:32:24,080 --> 00:32:25,920
Christina and I, and the rest of you,

711
00:32:25,920 --> 00:32:27,640
we all use services all the time,

712
00:32:27,640 --> 00:32:31,040
like Facebook, LinkedIn, Pandora, et cetera,

713
00:32:31,040 --> 00:32:35,880
and they all have agreements that we bypass and agree to,

714
00:32:35,880 --> 00:32:37,680
but they have it right here.

715
00:32:37,680 --> 00:32:40,560
Subscription terms, offer terms,

716
00:32:40,560 --> 00:32:44,560
I doubt any of you clicked on this and read through it,

717
00:32:44,560 --> 00:32:45,520
but it's there.

718
00:32:45,520 --> 00:32:48,080
There's probably 1% of you who did it,

719
00:32:48,080 --> 00:32:50,280
and in the case of our company,

720
00:32:50,280 --> 00:32:53,760
we've designed our contract in an exact same fashion

721
00:32:53,760 --> 00:32:55,560
with that type of terms and conditions

722
00:32:55,560 --> 00:32:57,920
that doesn't stall the relationship

723
00:32:57,920 --> 00:32:59,720
and digressing a little bit.

724
00:32:59,720 --> 00:33:03,320
I also do a video walking my clients through,

725
00:33:03,320 --> 00:33:06,520
here's our contract, here's why we do what we do,

726
00:33:06,520 --> 00:33:08,800
what you need to understand of how this language works,

727
00:33:08,800 --> 00:33:10,920
because I never want somebody to dive in

728
00:33:10,920 --> 00:33:12,440
without understanding our service,

729
00:33:12,440 --> 00:33:14,480
because we're not a simple music program.

730
00:33:14,480 --> 00:33:16,760
People aren't trusting us with their visions.

731
00:33:16,760 --> 00:33:20,200
So there's an ebb and flow to this,

732
00:33:20,200 --> 00:33:23,240
and I love that you brought this up, Christina,

733
00:33:23,240 --> 00:33:26,760
because it's one of those dynamics of business

734
00:33:26,760 --> 00:33:28,680
that people don't like to talk about

735
00:33:28,680 --> 00:33:31,760
because it can be such a high conflict reality,

736
00:33:31,760 --> 00:33:33,800
and there's strong opinions related to it,

737
00:33:33,800 --> 00:33:37,040
but strong opinions delicately held

738
00:33:37,040 --> 00:33:40,320
give us the opportunity to optimize what it is we're up to.

739
00:33:40,320 --> 00:33:42,920
Do you have any alternative thoughts to that?

740
00:33:44,400 --> 00:33:47,320
No, I hear what you're saying for sure.

741
00:33:47,320 --> 00:33:50,320
I would have to agree to disagree about DocuSign.

742
00:33:50,320 --> 00:33:53,800
I use DocuSign, I love DocuSign.

743
00:33:53,800 --> 00:33:56,880
It's made my business a lot easier,

744
00:33:56,880 --> 00:34:00,160
but I feel like the meat and potatoes

745
00:34:00,160 --> 00:34:01,720
of what we're talking about is,

746
00:34:02,960 --> 00:34:05,200
do what works for you in business.

747
00:34:05,200 --> 00:34:07,320
That's the most important thing,

748
00:34:07,320 --> 00:34:09,400
and tap into how you feel,

749
00:34:09,400 --> 00:34:11,040
and if you've had a bad experience

750
00:34:11,040 --> 00:34:13,720
with some of these larger contract providers,

751
00:34:14,560 --> 00:34:16,280
like you've developed your own system,

752
00:34:16,280 --> 00:34:18,160
and I think that's fantastic.

753
00:34:18,160 --> 00:34:21,360
I appreciate how transparent you are with your clients

754
00:34:21,360 --> 00:34:24,080
because people are starved for time.

755
00:34:24,080 --> 00:34:27,840
They don't have time to read the terms and conditions anymore,

756
00:34:27,840 --> 00:34:30,240
really, they're just onto the next,

757
00:34:30,240 --> 00:34:31,720
onto the next, onto the next,

758
00:34:31,720 --> 00:34:36,600
and being as transparent and clear as you can be in business

759
00:34:36,600 --> 00:34:38,720
is something we can all get behind

760
00:34:38,720 --> 00:34:40,680
and something we can all appreciate.

761
00:34:40,680 --> 00:34:43,280
So I appreciate your insight and feedback on that.

762
00:34:43,280 --> 00:34:44,120
That's amazing.

763
00:34:44,120 --> 00:34:46,200
So you do have an alternative view,

764
00:34:46,200 --> 00:34:48,200
and I appreciate that.

765
00:34:48,200 --> 00:34:49,240
That's huge because,

766
00:34:49,240 --> 00:34:51,160
and it captures the essence

767
00:34:51,160 --> 00:34:52,640
of what's most important about this,

768
00:34:52,640 --> 00:34:56,480
which is my villainization, if you will,

769
00:34:56,480 --> 00:34:59,160
or what can be heard is that of the docuSigns

770
00:34:59,160 --> 00:35:00,680
and the proposifies,

771
00:35:00,680 --> 00:35:05,120
is not to say that the program is bad,

772
00:35:05,120 --> 00:35:06,680
it's the implementation.

773
00:35:06,680 --> 00:35:09,440
It's the process of how people choose to implement it

774
00:35:09,440 --> 00:35:13,560
and use it, and I would also caution people,

775
00:35:13,560 --> 00:35:14,920
I never said don't read it.

776
00:35:14,920 --> 00:35:17,480
I said most of you won't read it.

777
00:35:17,480 --> 00:35:20,600
I read almost every single thing that I sign,

778
00:35:20,600 --> 00:35:24,000
and I often send back changes, highlights,

779
00:35:24,000 --> 00:35:25,240
things that I need adjusted,

780
00:35:25,240 --> 00:35:26,600
and say, if you wanna work together,

781
00:35:26,600 --> 00:35:29,040
then we need to work through this.

782
00:35:29,040 --> 00:35:31,960
So be diligent, be very careful

783
00:35:31,960 --> 00:35:34,720
as you listen to these types of advice that we provide.

784
00:35:34,720 --> 00:35:37,400
And by the way, I'm not legal counsel.

785
00:35:37,400 --> 00:35:39,920
So never follow my legal advice.

786
00:35:39,920 --> 00:35:41,640
That's not my territory.

787
00:35:41,640 --> 00:35:43,800
With that, all that said, thank you again.

788
00:35:43,800 --> 00:35:46,160
I picked up something too that I get to add

789
00:35:46,160 --> 00:35:49,640
to my optimizations, thanks to your viewpoint.

790
00:35:49,640 --> 00:35:51,840
What's your best leadership experience?

791
00:35:51,840 --> 00:35:54,360
Oh, my best leadership experience.

792
00:35:54,360 --> 00:35:57,680
The most recent one that comes to mind is,

793
00:35:57,680 --> 00:36:01,280
I wrote a bio for someone who is,

794
00:36:02,720 --> 00:36:05,680
she's starting up a mental health program,

795
00:36:05,680 --> 00:36:08,320
a 10 week online mental health program.

796
00:36:08,320 --> 00:36:11,960
And I met her at a networking event

797
00:36:11,960 --> 00:36:14,440
and she shared her story,

798
00:36:14,440 --> 00:36:16,400
and I'm connected with her mother.

799
00:36:16,400 --> 00:36:19,560
And it was such a beautiful story that she shared.

800
00:36:19,560 --> 00:36:21,880
I was emotional at the meeting.

801
00:36:21,880 --> 00:36:24,040
I was emotional meeting her.

802
00:36:24,040 --> 00:36:27,560
And when they chose me to create a bio for her

803
00:36:27,560 --> 00:36:31,840
and for her program, I felt so inspired

804
00:36:31,840 --> 00:36:33,400
that I said the words,

805
00:36:33,400 --> 00:36:36,160
I feel like I'm the perfect person to do this.

806
00:36:36,160 --> 00:36:38,560
I feel like I'm the perfect person to write your bio.

807
00:36:38,560 --> 00:36:40,840
And she wholeheartedly agreed.

808
00:36:40,840 --> 00:36:44,520
I wrote the bio and it just came so naturally

809
00:36:44,520 --> 00:36:49,520
and so authentically that it just felt like ease in business.

810
00:36:50,760 --> 00:36:52,680
Nothing was difficult about it.

811
00:36:52,680 --> 00:36:57,280
And that's the most recent experience that I've had.

812
00:36:57,280 --> 00:36:59,400
There are others I could go on,

813
00:36:59,400 --> 00:37:03,760
but I don't want to monopolize your time,

814
00:37:03,760 --> 00:37:05,360
but that is the most recent one.

815
00:37:05,360 --> 00:37:10,360
Just feeling so aligned with my clients and their missions

816
00:37:10,360 --> 00:37:14,520
and the fact that I can be this safe container

817
00:37:14,520 --> 00:37:18,320
for them to express and then present that to them

818
00:37:18,320 --> 00:37:21,080
in a way that they can feel professional enough

819
00:37:21,080 --> 00:37:24,080
to present that to the people who need to connect with them.

820
00:37:25,000 --> 00:37:27,240
I very much appreciate the,

821
00:37:27,240 --> 00:37:30,720
I feel like I have rather than,

822
00:37:30,720 --> 00:37:32,440
you're not forcing the issue.

823
00:37:32,440 --> 00:37:35,960
You're not saying this has to be the way that it's done.

824
00:37:35,960 --> 00:37:37,240
You're just expressing clarity

825
00:37:37,240 --> 00:37:40,080
that you had that strong desire

826
00:37:40,080 --> 00:37:42,920
that conviction that that would be an opportunity,

827
00:37:42,920 --> 00:37:46,680
but respecting the fact that she also had to feel that way.

828
00:37:47,720 --> 00:37:49,880
So that's a really neat story.

829
00:37:49,880 --> 00:37:51,760
What's, if this was the last lesson

830
00:37:51,760 --> 00:37:53,240
you could ever share with visionaries,

831
00:37:53,240 --> 00:37:54,520
what's the powerful lesson

832
00:37:54,520 --> 00:37:56,560
that they can learn from your experience?

833
00:37:56,560 --> 00:38:00,640
Oh man, this is the best thing that I came across

834
00:38:00,640 --> 00:38:05,640
is the knowledge that in the infinity of time and space,

835
00:38:06,280 --> 00:38:08,720
there will never be another you.

836
00:38:08,720 --> 00:38:10,760
There is only one you.

837
00:38:10,760 --> 00:38:13,840
I've said this before, you're as unique as a fingerprint

838
00:38:13,840 --> 00:38:17,360
and your story is as unique as a fingerprint.

839
00:38:17,360 --> 00:38:20,160
And Jackson, there's only one of you

840
00:38:20,160 --> 00:38:23,640
who's delivering this podcast in the way that you do.

841
00:38:23,640 --> 00:38:26,360
And there's only one me who's writing bios

842
00:38:26,360 --> 00:38:27,720
in the way that I do.

843
00:38:27,720 --> 00:38:30,320
Of course there are other podcasters on the planet.

844
00:38:30,320 --> 00:38:33,440
Of course there are other bio writers on the planet,

845
00:38:33,440 --> 00:38:37,360
but the way we do it is completely unique to us.

846
00:38:37,360 --> 00:38:41,800
And having the courage to celebrate and embrace that

847
00:38:41,800 --> 00:38:46,800
and share that is so huge to your own confidence and peace.

848
00:38:49,760 --> 00:38:50,720
I'm not gonna cry.

849
00:38:51,840 --> 00:38:53,040
I'm gonna agree though.

850
00:38:55,600 --> 00:38:56,440
I love it.

851
00:38:57,680 --> 00:39:01,880
So yes, and that crying, that celebration.

852
00:39:01,880 --> 00:39:03,480
Man, I wish I remember the coach's name

853
00:39:03,480 --> 00:39:07,340
that talked about how you should cry every day.

854
00:39:07,340 --> 00:39:08,960
You should laugh every day.

855
00:39:10,680 --> 00:39:14,720
And it's all about feelings and the opportunity

856
00:39:14,720 --> 00:39:19,400
that we have to feel and how we often take that for granted

857
00:39:19,400 --> 00:39:21,520
or suppress that capability.

858
00:39:21,520 --> 00:39:26,520
And what a beautiful concept and way to live.

859
00:39:26,600 --> 00:39:31,080
And for me, I'll also say what a beautiful truth.

860
00:39:31,080 --> 00:39:35,320
So with that said, let's dive into building genuine

861
00:39:35,320 --> 00:39:37,720
connections through the power of your story.

862
00:39:37,720 --> 00:39:38,720
Again, beyond the words,

863
00:39:38,720 --> 00:39:40,280
what does beyond the words mean to you?

864
00:39:40,280 --> 00:39:42,000
Let's start there.

865
00:39:42,000 --> 00:39:44,640
Well, beyond the words to me meant,

866
00:39:44,640 --> 00:39:48,160
how do people feel after reading your story?

867
00:39:48,160 --> 00:39:51,480
Words are one thing, but feelings are quite another.

868
00:39:51,480 --> 00:39:54,040
And when someone reads your story

869
00:39:54,040 --> 00:39:56,520
and is interested in what you do,

870
00:39:56,520 --> 00:39:59,440
and they connect with you based on those experiences

871
00:39:59,440 --> 00:40:01,880
that you've shared, that's a feeling.

872
00:40:01,880 --> 00:40:03,840
That's a feeling of inspiration.

873
00:40:03,840 --> 00:40:06,960
That's a feeling of now I really wanna connect

874
00:40:06,960 --> 00:40:08,320
with this person.

875
00:40:08,320 --> 00:40:13,240
And it's a feeling of, oh, I feel understood.

876
00:40:13,240 --> 00:40:16,160
This person knows where I'm coming from

877
00:40:16,160 --> 00:40:19,160
and can relate to where I'm coming from

878
00:40:19,160 --> 00:40:22,280
and respects where I'm coming from.

879
00:40:22,280 --> 00:40:26,520
So to me, beyond words meant the feeling that you inspire

880
00:40:26,520 --> 00:40:29,900
in other people based on your shared experiences.

881
00:40:31,200 --> 00:40:32,240
Love that.

882
00:40:32,240 --> 00:40:34,760
And so let's move towards the building

883
00:40:34,760 --> 00:40:37,240
the genuine connections through the story.

884
00:40:37,240 --> 00:40:42,240
So let's actually dive towards the higher end,

885
00:40:42,240 --> 00:40:45,360
the more advanced side of this.

886
00:40:45,360 --> 00:40:50,360
So what are entrepreneurs missing?

887
00:40:50,640 --> 00:40:54,600
What are visionaries missing in terms of their story

888
00:40:54,600 --> 00:40:57,240
not helping them genuinely connect?

889
00:40:57,240 --> 00:40:59,040
What are some of the elements they can change

890
00:40:59,040 --> 00:41:00,960
that they may be overlooking?

891
00:41:00,960 --> 00:41:03,600
Sure, one thing that comes to mind immediately

892
00:41:03,600 --> 00:41:08,520
is the order of how you share your experiences.

893
00:41:08,520 --> 00:41:12,440
Some people, it doesn't have to be told chronologically

894
00:41:12,440 --> 00:41:13,480
is my point.

895
00:41:14,440 --> 00:41:15,440
Like a movie.

896
00:41:15,440 --> 00:41:19,200
Right, some people think, okay, I was born,

897
00:41:19,200 --> 00:41:21,040
I went to this school.

898
00:41:21,040 --> 00:41:24,200
Like they just have a laundry list of accomplishments,

899
00:41:24,200 --> 00:41:25,160
which is great.

900
00:41:25,160 --> 00:41:26,920
There's nothing wrong with your accomplishments.

901
00:41:26,920 --> 00:41:29,440
Of course, celebrate them, highlight them.

902
00:41:29,440 --> 00:41:31,960
However, if that's the only thing

903
00:41:31,960 --> 00:41:34,360
that you're sharing with people,

904
00:41:34,360 --> 00:41:37,360
that can come across as a bit off putting.

905
00:41:37,360 --> 00:41:39,800
It can come across sometimes as arrogant.

906
00:41:39,800 --> 00:41:41,440
I know more than you do.

907
00:41:41,440 --> 00:41:43,560
So therefore you should hire me.

908
00:41:43,560 --> 00:41:45,920
And that's not, again, that's not a great feeling

909
00:41:45,920 --> 00:41:48,020
that you inspire in your audience.

910
00:41:49,160 --> 00:41:51,640
But if you're willing to intertwine

911
00:41:51,640 --> 00:41:53,040
your professional experience

912
00:41:53,040 --> 00:41:55,080
with some of your personal experience,

913
00:41:55,080 --> 00:41:57,760
it makes you more relatable as a human being

914
00:41:57,760 --> 00:42:01,320
and paves the way for that genuine connection.

915
00:42:01,320 --> 00:42:03,480
It's a way for people to relate to you

916
00:42:03,480 --> 00:42:06,100
beyond just what you do.

917
00:42:06,100 --> 00:42:08,000
It's a way for people to relate to you

918
00:42:08,000 --> 00:42:10,100
based on who you are as a human.

919
00:42:11,200 --> 00:42:12,040
Absolutely.

920
00:42:12,040 --> 00:42:14,120
I was in line at a networking event

921
00:42:14,120 --> 00:42:17,640
and I walked up behind this guy in line

922
00:42:17,640 --> 00:42:19,480
and I said, nice jacket, dude.

923
00:42:20,400 --> 00:42:23,560
And he turns around like swag, like right.

924
00:42:23,560 --> 00:42:27,680
And he's like, oh, you got, oh.

925
00:42:27,680 --> 00:42:29,280
We're wearing the same jacket.

926
00:42:30,160 --> 00:42:33,320
And so we had this buddy buddy thing immediately.

927
00:42:33,320 --> 00:42:38,320
And the way he turned around all dazzly.

928
00:42:40,160 --> 00:42:41,240
I can honor that.

929
00:42:41,240 --> 00:42:44,040
That's part of my personality too in the right moment.

930
00:42:45,000 --> 00:42:48,200
And so I didn't say hi, how are you?

931
00:42:49,680 --> 00:42:51,760
Hey, excuse me, can I find out your name?

932
00:42:51,760 --> 00:42:53,040
There's nothing like it.

933
00:42:53,040 --> 00:42:55,760
And so the stories that we share for our bios,

934
00:42:55,760 --> 00:42:58,200
they can be dynamic like that.

935
00:42:58,200 --> 00:43:01,440
In fact, if you wanna capture more attention

936
00:43:01,440 --> 00:43:03,000
then learning to share your story

937
00:43:03,000 --> 00:43:05,840
with a more dynamic voice matters.

938
00:43:05,840 --> 00:43:09,120
In fact, entrepreneurs that are married,

939
00:43:09,120 --> 00:43:12,520
one of the fastest ways to send your marriage

940
00:43:12,520 --> 00:43:17,080
down a spiral towards hell and divorce

941
00:43:17,080 --> 00:43:20,800
is to fall out of love with the story of how you met.

942
00:43:22,320 --> 00:43:24,840
In other words, just cause you've told the story

943
00:43:24,840 --> 00:43:27,400
1,000 times per year.

944
00:43:28,960 --> 00:43:31,000
The moment we start introducing that,

945
00:43:31,000 --> 00:43:33,560
I hope this doesn't break anybody's relationships too.

946
00:43:33,560 --> 00:43:35,240
I hope it helps you facilitate

947
00:43:35,240 --> 00:43:36,560
a healthy conversation about this.

948
00:43:36,560 --> 00:43:38,640
But if you're happy to say, oh, we just met

949
00:43:38,640 --> 00:43:41,400
when we were in high school, that's felt.

950
00:43:42,360 --> 00:43:44,160
That's felt by everybody.

951
00:43:45,520 --> 00:43:49,280
If, oh, yeah, we, it was 10 years ago.

952
00:43:49,280 --> 00:43:50,720
Here we are now.

953
00:43:50,720 --> 00:43:51,960
That's felt.

954
00:43:51,960 --> 00:43:53,800
Somebody feels that.

955
00:43:53,800 --> 00:43:55,800
And everybody feels that in reality.

956
00:43:55,800 --> 00:44:00,600
So even though you've shared what you do, who you are,

957
00:44:00,600 --> 00:44:02,920
how I got to work at Video Power,

958
00:44:02,920 --> 00:44:04,800
and you're like, I got to work in Video Power.

959
00:44:04,800 --> 00:44:08,080
We were the number one YouTube ad agency in the world

960
00:44:08,080 --> 00:44:11,120
running some of the best, most viral campaigns of all time.

961
00:44:11,120 --> 00:44:16,120
I have an opportunity to share that as though it was today.

962
00:44:17,640 --> 00:44:18,480
That's a gift.

963
00:44:18,480 --> 00:44:20,760
That's actually, it's not just a gift.

964
00:44:20,760 --> 00:44:23,960
It's a learned skill that took a lot of practice

965
00:44:23,960 --> 00:44:25,320
to be able to get down to,

966
00:44:25,320 --> 00:44:27,920
to put myself back into that true emotion.

967
00:44:27,920 --> 00:44:29,320
The same applied to writing.

968
00:44:29,320 --> 00:44:30,880
Christina?

969
00:44:30,880 --> 00:44:32,360
I would say so, yes.

970
00:44:32,360 --> 00:44:35,400
And I'm glad you brought up the topic of couples

971
00:44:35,400 --> 00:44:37,300
and how they met, because this is a question

972
00:44:37,300 --> 00:44:39,520
I ask every couple that I meet.

973
00:44:39,520 --> 00:44:41,000
I ask, how did you meet?

974
00:44:41,000 --> 00:44:42,960
What's the story of how you met?

975
00:44:42,960 --> 00:44:46,800
And most people kind of say, oh, well,

976
00:44:46,800 --> 00:44:49,480
they'll give that response that you gave.

977
00:44:49,480 --> 00:44:53,000
Maybe we met 10 years ago, or maybe we,

978
00:44:53,000 --> 00:44:54,500
they don't give a lot of detail.

979
00:44:54,500 --> 00:44:58,560
And sometimes I have to, I don't say dig,

980
00:44:58,560 --> 00:45:01,280
but I gently prod, you know, oh,

981
00:45:01,280 --> 00:45:04,280
what were the circumstances surrounding your meeting?

982
00:45:04,280 --> 00:45:07,420
How did you feel when you met this person?

983
00:45:07,420 --> 00:45:10,700
What was the look or what was the feeling that you had

984
00:45:10,700 --> 00:45:13,400
when you first saw her or him?

985
00:45:13,400 --> 00:45:16,880
And yes, it does apply to writing,

986
00:45:16,880 --> 00:45:21,880
because it's important to have that emotional impact

987
00:45:22,600 --> 00:45:25,840
in your bio or any piece of writing that you're creating,

988
00:45:25,840 --> 00:45:30,720
whether it's a landing page or a bio or a website,

989
00:45:30,720 --> 00:45:34,520
any piece of web, any piece of, pardon me,

990
00:45:34,520 --> 00:45:38,200
of words needs to have that emotional impact.

991
00:45:38,200 --> 00:45:41,480
That's how we create that genuine connection

992
00:45:41,480 --> 00:45:45,000
is through that emotional impact.

993
00:45:45,000 --> 00:45:50,000
And otherwise it's very dry, it's very bland,

994
00:45:50,160 --> 00:45:52,280
it's very inauthentic.

995
00:45:52,280 --> 00:45:56,480
It doesn't feel like you're trying to connect.

996
00:45:56,480 --> 00:45:58,680
It just feels like you're checking it off a list.

997
00:45:58,680 --> 00:46:01,840
So having that emotional impact is key

998
00:46:01,840 --> 00:46:05,160
when it comes to any sort of content you're creating.

999
00:46:05,160 --> 00:46:06,800
It's super key.

1000
00:46:06,800 --> 00:46:08,200
I made a couple of statements today

1001
00:46:08,200 --> 00:46:12,000
that put me in what's called the Holy Fool territory.

1002
00:46:12,000 --> 00:46:15,080
Malcolm Gladwell talks about this and talking with strangers

1003
00:46:15,080 --> 00:46:20,080
and it's the guy who screams the world is falling apart.

1004
00:46:20,200 --> 00:46:22,600
And it's usually those people who save society

1005
00:46:22,600 --> 00:46:24,440
when it actually is,

1006
00:46:24,440 --> 00:46:28,800
but sometimes it gets lost in translation,

1007
00:46:28,800 --> 00:46:29,760
what the person means.

1008
00:46:29,760 --> 00:46:34,160
So when I said you might be on a fast track towards hell,

1009
00:46:34,160 --> 00:46:36,580
or I said pretty strongly, hell and divorce,

1010
00:46:37,760 --> 00:46:41,440
that's again coming from somebody who's twice divorced,

1011
00:46:41,440 --> 00:46:44,080
how to learn some hard lessons about realities

1012
00:46:44,080 --> 00:46:47,960
with marriages and honoring the process of communications

1013
00:46:47,960 --> 00:46:50,800
with everybody involved in those realities.

1014
00:46:50,800 --> 00:46:54,240
And my goal and hope on that is for you to realize

1015
00:46:54,240 --> 00:46:56,760
you have the opportunity to turn around

1016
00:46:56,760 --> 00:46:58,080
and go the opposite direction.

1017
00:46:58,080 --> 00:47:00,600
You have the opportunity to work on these things.

1018
00:47:00,600 --> 00:47:03,360
If you find yourself facing that reality,

1019
00:47:03,360 --> 00:47:07,400
then instead of waiting years to try to figure this out

1020
00:47:07,400 --> 00:47:10,520
or laying after the fact, act today.

1021
00:47:10,520 --> 00:47:13,560
Start making those positive changes.

1022
00:47:13,560 --> 00:47:16,520
And if you improve the quality of your stories,

1023
00:47:16,520 --> 00:47:17,840
the way you tell your stories,

1024
00:47:17,840 --> 00:47:20,320
the way that you feel about your stories,

1025
00:47:20,320 --> 00:47:24,400
it can very much amplify your entire year.

1026
00:47:24,400 --> 00:47:26,600
It can amplify everything about who you are

1027
00:47:26,600 --> 00:47:29,040
and therein lies the opportunity.

1028
00:47:29,040 --> 00:47:34,040
So Christina, any final thoughts before we wrap up?

1029
00:47:34,220 --> 00:47:35,360
Yes, just one.

1030
00:47:35,360 --> 00:47:37,620
I appreciate so much what you just said

1031
00:47:37,620 --> 00:47:41,400
about the power lying within you.

1032
00:47:41,400 --> 00:47:45,320
Something Louise Hay says, she's since deceased,

1033
00:47:45,320 --> 00:47:47,600
but she says the point of power

1034
00:47:47,600 --> 00:47:49,840
is always in the present moment.

1035
00:47:49,840 --> 00:47:53,340
You get to choose within your here and now,

1036
00:47:53,340 --> 00:47:55,080
you get to choose your next move,

1037
00:47:55,080 --> 00:47:58,000
your next thought, your next action.

1038
00:47:58,000 --> 00:48:00,440
And I think a lot of people forget that

1039
00:48:00,440 --> 00:48:02,640
in the minutia of everyday life,

1040
00:48:02,640 --> 00:48:05,400
they're pulled in a thousand different directions.

1041
00:48:05,400 --> 00:48:08,560
But if you sit with yourself long enough

1042
00:48:08,560 --> 00:48:12,120
and ask yourself the question, what do I need right now?

1043
00:48:12,120 --> 00:48:15,160
Or what do I feel comes next?

1044
00:48:15,160 --> 00:48:17,500
That is the point of power.

1045
00:48:17,500 --> 00:48:19,280
That is the point of personal power.

1046
00:48:19,280 --> 00:48:23,040
And you're always in control of yourself

1047
00:48:23,040 --> 00:48:26,920
and you're always in control of your next step.

1048
00:48:26,920 --> 00:48:29,280
So thank you for highlighting that.

1049
00:48:29,280 --> 00:48:30,100
I love that.

1050
00:48:30,100 --> 00:48:32,600
I appreciate your power and brilliance.

1051
00:48:32,600 --> 00:48:34,800
If you wanna reconnect with Christina Lawrence,

1052
00:48:34,800 --> 00:48:37,480
the BioWriter.com is a great place to go.

1053
00:48:37,480 --> 00:48:39,520
We'll also have links in the show notes

1054
00:48:39,520 --> 00:48:41,440
on the landing page so that you can see

1055
00:48:41,440 --> 00:48:45,240
what are the resources she has offered there.

1056
00:48:45,240 --> 00:48:46,560
Again, if you've got a comment,

1057
00:48:46,560 --> 00:48:48,160
or if you have somebody that comes to mind

1058
00:48:48,160 --> 00:48:50,360
that could really benefit from this story,

1059
00:48:50,360 --> 00:48:53,620
AKA any entrepreneur who's trying

1060
00:48:53,620 --> 00:48:55,860
to share their story effectively,

1061
00:48:55,860 --> 00:48:59,900
just know that again, I'm not here to scare people,

1062
00:48:59,900 --> 00:49:01,560
but the statistics shouldn't be ignored.

1063
00:49:01,560 --> 00:49:04,800
96% of businesses fail within 10 years.

1064
00:49:04,800 --> 00:49:09,040
The 4% who survive are often struggling tremendously.

1065
00:49:09,040 --> 00:49:11,760
And most of the time, they're so focused

1066
00:49:11,760 --> 00:49:13,360
on their product or their service

1067
00:49:13,360 --> 00:49:15,340
and what it is they want to deliver today

1068
00:49:15,340 --> 00:49:16,320
and how they want to deliver

1069
00:49:16,320 --> 00:49:18,360
and why everybody should love it.

1070
00:49:18,360 --> 00:49:20,200
They disconnect from that story.

1071
00:49:20,200 --> 00:49:22,680
They're not connecting with the market on why it matters.

1072
00:49:22,680 --> 00:49:25,540
Why them out of the other million options

1073
00:49:25,540 --> 00:49:27,840
that we have online, why slow down

1074
00:49:27,840 --> 00:49:29,880
and take my time with this person?

1075
00:49:29,880 --> 00:49:31,720
How can I connect with them?

1076
00:49:31,720 --> 00:49:33,600
Most of them are struggling tremendously

1077
00:49:33,600 --> 00:49:37,120
with that very, very fundamental step.

1078
00:49:37,120 --> 00:49:38,600
Some people love to use the word basic,

1079
00:49:38,600 --> 00:49:41,740
I do too sometimes, but it's fundamental.

1080
00:49:41,740 --> 00:49:43,360
And if we're missing the fundamentals,

1081
00:49:43,360 --> 00:49:44,900
we're missing the foundation,

1082
00:49:44,900 --> 00:49:46,860
we're going to struggle to make the impact

1083
00:49:46,860 --> 00:49:48,080
that we want to make.

1084
00:49:48,080 --> 00:49:51,680
I would love to see, heal entrepreneurs on that path,

1085
00:49:51,680 --> 00:49:53,320
the same that Christina is as well.

1086
00:49:53,320 --> 00:49:55,000
We both want that for you.

1087
00:49:55,000 --> 00:49:56,400
That's our ultimate goal.

1088
00:49:56,400 --> 00:49:59,800
Also, feel free to connect with us on social media,

1089
00:49:59,800 --> 00:50:01,920
like, subscribe to get notifications

1090
00:50:01,920 --> 00:50:03,320
about the next events coming up.

1091
00:50:03,320 --> 00:50:06,800
And if you have a vision to share on visionproselive.com

1092
00:50:06,800 --> 00:50:09,360
in the top right corner, there's a be our guest button.

1093
00:50:09,360 --> 00:50:10,820
You're welcome to apply.

1094
00:50:10,820 --> 00:50:12,660
We would love to hear your story.

1095
00:50:12,660 --> 00:50:15,780
We'd very likely love to have you on the stage as well.

1096
00:50:15,780 --> 00:50:17,480
Everybody have an excellent rest of your day.

1097
00:50:17,480 --> 00:50:18,840
Thank you for being here today.

1098
00:50:18,840 --> 00:50:21,320
I'm really happy that you tuned in to Vision Pros Live.

1099
00:50:21,320 --> 00:50:23,960
I'm looking forward to seeing your reactions

1100
00:50:23,960 --> 00:50:26,240
as these episodes continue to move forward.

1101
00:50:26,240 --> 00:50:27,960
This is going to get more and more fun.

1102
00:50:27,960 --> 00:50:29,760
We'll have more and more engagement as well

1103
00:50:29,760 --> 00:50:31,800
and invite people to participate in the show.

1104
00:50:31,800 --> 00:50:34,160
And thank you for giving us your time and attention.

1105
00:50:34,160 --> 00:51:00,760
Have an excellent time.