1 00:00:00,000 --> 00:00:04,360 So we are live and we've got, 2 00:00:04,360 --> 00:00:05,720 you're looking for the books already. 3 00:00:05,720 --> 00:00:07,120 You're gonna show us what they are. 4 00:00:07,120 --> 00:00:07,960 That's fun. 5 00:00:09,960 --> 00:00:11,640 Can't hear you too well, but we'll see that. 6 00:00:11,640 --> 00:00:16,520 So we got Andy Churchill on from Montreal. 7 00:00:16,520 --> 00:00:19,820 We're gonna be learning about presentations, research, 8 00:00:19,820 --> 00:00:22,720 complex realities before we do that though. 9 00:00:22,720 --> 00:00:24,360 Andy, what are the resources? 10 00:00:24,360 --> 00:00:25,520 Three books. 11 00:00:25,520 --> 00:00:26,480 There you go. 12 00:00:26,480 --> 00:00:28,080 I was pulling them off the shelf. 13 00:00:28,080 --> 00:00:28,920 I love it. 14 00:00:28,920 --> 00:00:32,480 One's called Escape from the Ivory Tower 15 00:00:32,480 --> 00:00:37,480 about talking about research with people who aren't academics. 16 00:00:39,520 --> 00:00:40,800 One's called Talk Like Ted, 17 00:00:40,800 --> 00:00:45,800 which is Carmine Gallo's book about Ted's stage. 18 00:00:46,280 --> 00:00:48,680 And one of the things I really appreciate that 19 00:00:48,680 --> 00:00:53,680 as someone in academia is he's got some research in it. 20 00:00:53,680 --> 00:00:58,680 A lot of these kind of business best practice talk books 21 00:00:59,240 --> 00:01:01,520 don't have a lot of science in them. 22 00:01:01,520 --> 00:01:03,520 They're not necessarily bad, but... 23 00:01:06,160 --> 00:01:08,040 They're not the effective executive 24 00:01:08,040 --> 00:01:09,800 and they're not tribal leadership. 25 00:01:09,800 --> 00:01:12,080 They're a little bit more watered down. 26 00:01:12,080 --> 00:01:14,760 Yeah, and they just, when you work with researchers, 27 00:01:14,760 --> 00:01:17,000 researchers want research. 28 00:01:17,000 --> 00:01:20,040 They want stuff that's backed by research. 29 00:01:20,040 --> 00:01:20,880 Of course. 30 00:01:20,880 --> 00:01:24,400 And then Gallo's got a nice combination of his own, 31 00:01:24,400 --> 00:01:27,520 his own experience and then also some science in it. 32 00:01:27,520 --> 00:01:28,760 So that's cool. 33 00:01:28,760 --> 00:01:32,240 And then for people interested in slides, 34 00:01:32,240 --> 00:01:34,660 I'm actually moving more and more away from slides, 35 00:01:34,660 --> 00:01:39,420 but Duarte's slideology, Nancy Duarte has been, 36 00:01:40,320 --> 00:01:43,640 she's been on top of the slide and speaking game 37 00:01:43,640 --> 00:01:45,760 for a long time. 38 00:01:45,760 --> 00:01:47,560 So those are three good ones. 39 00:01:47,560 --> 00:01:48,400 Thank you for that. 40 00:01:48,400 --> 00:01:52,480 We'll absolutely, I think we're gonna revisit this topic 41 00:01:52,480 --> 00:01:54,600 of slides and moving away from slides 42 00:01:54,600 --> 00:01:57,560 because it should be a topic of interest 43 00:01:57,560 --> 00:02:02,000 for everyone that wants to be effective in presenting 44 00:02:02,000 --> 00:02:03,680 in 2024 and moving forward. 45 00:02:03,680 --> 00:02:05,960 So we'll be right back and we'll dive in. 46 00:02:05,960 --> 00:02:09,160 All right, welcome in to Vision Pros Live. 47 00:02:09,160 --> 00:02:11,240 With Jackson Calame, I'm your show host. 48 00:02:11,240 --> 00:02:13,920 We'll be doing interviews for visionary entrepreneurs 49 00:02:13,920 --> 00:02:15,880 and guest leaders who are building 50 00:02:15,880 --> 00:02:18,600 fantastic visions out there. 51 00:02:18,600 --> 00:02:23,600 Hey there and welcome in to another episode 52 00:02:27,880 --> 00:02:29,160 of Vision Pros Live. 53 00:02:29,160 --> 00:02:31,920 I'm your host Jackson Calame, founder and CEO 54 00:02:31,920 --> 00:02:33,360 of First Class Business. 55 00:02:33,360 --> 00:02:35,640 And I'm excited to have Andy Churchill here today. 56 00:02:35,640 --> 00:02:37,560 We're gonna be talking about presentations, 57 00:02:37,560 --> 00:02:42,560 the gift of presenting, making complex realities simplified 58 00:02:43,080 --> 00:02:44,640 so that it's easy for people to understand 59 00:02:44,640 --> 00:02:46,560 what it is that you're up to. 60 00:02:46,560 --> 00:02:49,840 Probably even how to present to different audiences. 61 00:02:49,840 --> 00:02:51,840 We already started talking about why research matters. 62 00:02:51,840 --> 00:02:53,880 Again, we'll dive back into that in just a minute. 63 00:02:53,880 --> 00:02:55,960 First, let's talk about some of these sponsors that we have. 64 00:02:55,960 --> 00:02:58,720 So we're gonna start with the Wellness Shop 365 65 00:02:58,720 --> 00:03:02,000 with Sean Lechuga. 66 00:03:02,000 --> 00:03:06,040 Sean founded the Wellness 365 with a hope to inspire 67 00:03:06,040 --> 00:03:10,240 his audience to move towards an integrative approach 68 00:03:10,240 --> 00:03:12,920 towards wellness, wellbeing and nutrition. 69 00:03:12,920 --> 00:03:15,320 And I love that he focuses on what's called 70 00:03:15,320 --> 00:03:18,680 the 365 Will of Life Assessment. 71 00:03:18,680 --> 00:03:22,360 And it's basically got 10 categories or so 72 00:03:22,360 --> 00:03:25,560 that showcase, you know, rating yourself 73 00:03:25,560 --> 00:03:27,400 on a scale of one to 10. 74 00:03:27,400 --> 00:03:28,400 What's your joy look like? 75 00:03:28,400 --> 00:03:29,920 What's your creativity look like? 76 00:03:29,920 --> 00:03:33,920 What's your family life look like? 77 00:03:33,920 --> 00:03:38,200 The idea that there are practitioners out there 78 00:03:38,200 --> 00:03:42,640 who care about us beyond the basic principles, 79 00:03:42,640 --> 00:03:45,320 I you can feel it down to ourê°„ 80 00:03:45,320 --> 00:03:46,400 the wheel, thank you. 81 00:03:46,400 --> 00:03:48,720 We'll go down to that and that way you can, 82 00:03:48,720 --> 00:03:50,520 you guys can see the concepts. 83 00:03:50,520 --> 00:03:52,140 What he's going to be turning 84 00:03:52,140 --> 00:03:54,640 this into and how well it's gonna help people. 85 00:03:56,000 --> 00:03:57,400 It's just very exciting to me. 86 00:03:57,400 --> 00:04:00,040 It reminds me of Mazzo's hierarchy of needs, 87 00:04:00,040 --> 00:04:01,080 which most people haven't heard of. 88 00:04:01,080 --> 00:04:03,160 You might look that up if you haven't heard of it before. 89 00:04:03,160 --> 00:04:05,880 We're gonna move over to Melissa Gray in the Lawspot. 90 00:04:05,880 --> 00:04:09,020 The Lawspot is Melissa's, 91 00:04:09,360 --> 00:04:11,720 basically, I need to introduce Melissa and Andy 92 00:04:11,720 --> 00:04:15,320 because she simplifies complex processes as well. 93 00:04:15,320 --> 00:04:16,840 What she's up to is teaching people 94 00:04:16,840 --> 00:04:19,240 that when it comes to legal matters for business, 95 00:04:19,240 --> 00:04:20,680 it doesn't have to be complicated. 96 00:04:20,680 --> 00:04:22,000 It can be more simple. 97 00:04:22,000 --> 00:04:24,600 Her nurturing personality made me really fall in love 98 00:04:24,600 --> 00:04:27,440 with her processes and realize that business owners who 99 00:04:27,440 --> 00:04:29,960 need help from a legal standpoint, well, 100 00:04:29,960 --> 00:04:32,180 they often hire somebody last minute, 101 00:04:32,180 --> 00:04:35,800 or maybe they've entrusted legal Zoom or something that's 102 00:04:35,800 --> 00:04:37,720 a little bit too much of a template. 103 00:04:37,720 --> 00:04:40,720 And then when you get to a point where somebody is sending you 104 00:04:40,720 --> 00:04:43,840 a demand letter or a cease and desist or a trademark lawsuit, 105 00:04:43,840 --> 00:04:46,040 et cetera, you don't necessarily know who to turn to, 106 00:04:46,040 --> 00:04:48,280 she's who I would recommend turning to and interviewing. 107 00:04:48,280 --> 00:04:50,840 And we'll move on to the Water Project now. 108 00:04:50,840 --> 00:04:54,480 So the Water Project is the entity 109 00:04:54,480 --> 00:04:59,480 that we choose to support and give back the most to. 110 00:04:59,480 --> 00:05:01,960 There's millions of people in this world who don't have access 111 00:05:01,960 --> 00:05:03,280 to clean drinking water. 112 00:05:03,280 --> 00:05:09,060 And there's an opportunity for us to bring water to them. 113 00:05:09,060 --> 00:05:11,920 And the Water Project breaks down their projects 114 00:05:11,920 --> 00:05:14,240 kind of like a Kickstarter. 115 00:05:14,240 --> 00:05:16,880 You get to see the community that you're going to be helping. 116 00:05:16,880 --> 00:05:19,320 Then if you've donated to that project, 117 00:05:19,320 --> 00:05:21,200 they're going to send you an update for what 118 00:05:21,200 --> 00:05:23,520 they did with the money and the project moving forward. 119 00:05:23,520 --> 00:05:25,440 You get to see the impact that you have. 120 00:05:25,440 --> 00:05:28,920 And if you're in a position to where 121 00:05:28,920 --> 00:05:31,800 it makes sense to help out, then we 122 00:05:31,800 --> 00:05:33,200 would love to see you go into that. 123 00:05:33,200 --> 00:05:35,880 If you're not, but you can share this idea, 124 00:05:35,880 --> 00:05:38,560 it's very possible that you'll touch the life of somebody who 125 00:05:38,560 --> 00:05:40,720 you've been and therein lies your opportunity 126 00:05:40,720 --> 00:05:44,480 to contribute to the 8 billion people in this world who 127 00:05:44,480 --> 00:05:47,400 don't have access to even or the luxury to listen 128 00:05:47,400 --> 00:05:48,840 to a podcast like this one. 129 00:05:48,840 --> 00:05:50,440 So if we can give back, awesome. 130 00:05:50,440 --> 00:05:53,360 If you know of a cause that you'd like us to give back to, 131 00:05:53,360 --> 00:05:56,840 then by all means, don't hesitate to bring it up 132 00:05:56,840 --> 00:05:59,840 and drop a comment with that cause, the link in there. 133 00:05:59,840 --> 00:06:01,000 We will take a look at it. 134 00:06:01,000 --> 00:06:03,420 We'll see if there's a way that we can help or support it 135 00:06:03,420 --> 00:06:03,920 as well. 136 00:06:03,920 --> 00:06:05,880 We might share it on the show even. 137 00:06:05,880 --> 00:06:08,760 And we appreciate you looking out for those out there 138 00:06:08,760 --> 00:06:11,760 who have less fortunate circumstances than we 139 00:06:11,760 --> 00:06:14,400 do as visionaries listening to the show. 140 00:06:14,400 --> 00:06:16,840 So without further ado, Andy Churchill, 141 00:06:16,840 --> 00:06:18,480 I'm excited to have you on the stage. 142 00:06:18,480 --> 00:06:20,440 Welcome to Vision Pros Live. 143 00:06:20,440 --> 00:06:22,120 Cheers, thanks for having me. 144 00:06:22,120 --> 00:06:22,960 Absolutely. 145 00:06:22,960 --> 00:06:27,800 Love that you're working with Water for Life. 146 00:06:27,800 --> 00:06:30,480 It's amazing to think people don't have water. 147 00:06:30,480 --> 00:06:31,120 Isn't it? 148 00:06:31,120 --> 00:06:33,720 It's, yeah. 149 00:06:33,720 --> 00:06:36,240 Right on the heels of Maslow's hierarchy of needs, 150 00:06:36,240 --> 00:06:37,600 you nailed it there. 151 00:06:37,600 --> 00:06:39,800 You didn't even realize you did it. 152 00:06:39,800 --> 00:06:40,520 Right. 153 00:06:40,520 --> 00:06:41,720 Maybe, maybe I didn't. 154 00:06:41,720 --> 00:06:43,480 Maybe I did. 155 00:06:43,480 --> 00:06:47,600 But yeah, it is hard to fathom. 156 00:06:47,600 --> 00:06:50,880 It's so hard to talk about because it's like, well, 157 00:06:50,880 --> 00:06:52,240 I've got it within 10 feet of me. 158 00:06:52,240 --> 00:06:55,360 In this case, I've got it in my hand. 159 00:06:55,360 --> 00:06:58,880 But I never want to take that for granted. 160 00:06:58,880 --> 00:07:02,160 Other news, other research news, big day today. 161 00:07:02,160 --> 00:07:04,920 Cameroon, just Cameroon, it wasn't today. 162 00:07:04,920 --> 00:07:08,640 It's been going on for about six months now. 163 00:07:08,640 --> 00:07:12,040 We got a vaccine for kids for malaria. 164 00:07:12,040 --> 00:07:13,920 Oh, OK. 165 00:07:13,920 --> 00:07:16,560 And it's big. 166 00:07:16,560 --> 00:07:18,400 It's big. 167 00:07:18,400 --> 00:07:20,600 Like water, we take water for granted. 168 00:07:20,600 --> 00:07:25,840 Malaria is a big disease in the world. 169 00:07:25,840 --> 00:07:29,120 And it hits kids particularly hard. 170 00:07:29,120 --> 00:07:33,480 And the malaria vaccine story is a long one. 171 00:07:33,480 --> 00:07:37,280 But it's starting to hit. 172 00:07:37,280 --> 00:07:39,920 It's getting in kids' arms. 173 00:07:39,920 --> 00:07:40,560 Saving lives. 174 00:07:40,560 --> 00:07:42,240 Well, thank you for letting us know. 175 00:07:42,240 --> 00:07:45,040 We'll make sure to drop a comment as well on the landing 176 00:07:45,040 --> 00:07:47,600 page or a link to learn more about that. 177 00:07:47,600 --> 00:07:50,280 If you have a specific link, we're a great resource. 178 00:07:50,280 --> 00:07:51,320 We can learn about that. 179 00:07:51,320 --> 00:07:54,000 Andy, I'd love to put it involved in our materials. 180 00:07:54,000 --> 00:07:54,720 Yeah. 181 00:07:54,720 --> 00:07:57,080 I just noticed the article in The Guardian today. 182 00:07:57,080 --> 00:08:00,240 And I've been following the science behind it for a while. 183 00:08:00,240 --> 00:08:04,600 But these things matter. 184 00:08:04,600 --> 00:08:08,000 And that's part of why I love working in the research 185 00:08:08,000 --> 00:08:10,200 space with researchers. 186 00:08:10,200 --> 00:08:10,720 Right. 187 00:08:10,720 --> 00:08:18,520 Yeah, researchers don't necessarily get the respect. 188 00:08:18,520 --> 00:08:23,920 I think a lot of times, research gets in science either 189 00:08:23,920 --> 00:08:27,000 overlooked or just pulled out of context. 190 00:08:27,000 --> 00:08:31,680 Pulled out of context and get a hard time about stuff. 191 00:08:31,680 --> 00:08:33,200 Yeah. 192 00:08:33,200 --> 00:08:37,920 So what's your vision for those that you serve, Andy? 193 00:08:41,000 --> 00:08:45,800 My vision is so that they can talk about their work 194 00:08:45,800 --> 00:08:50,600 in a way that they can be proud of and people can understand. 195 00:08:53,600 --> 00:08:54,480 I love it. 196 00:08:54,480 --> 00:08:57,080 You kept that so succinct that it shocked me. 197 00:08:57,080 --> 00:09:01,280 But that's a power right there of itself 198 00:09:01,280 --> 00:09:04,400 that they can help people understand where they're 199 00:09:04,400 --> 00:09:05,520 coming from on this. 200 00:09:05,520 --> 00:09:08,520 And it's a good feeling when somebody understands you. 201 00:09:08,520 --> 00:09:10,600 We take that for granted, too. 202 00:09:10,600 --> 00:09:12,280 What's your personal vision? 203 00:09:12,280 --> 00:09:14,000 What do you look forward to accomplishing? 204 00:09:14,000 --> 00:09:16,080 Or what do you see on your horizons? 205 00:09:16,080 --> 00:09:20,880 So my vision in this space, I was thinking about this. 206 00:09:20,880 --> 00:09:26,360 My vision in this space is that you imagine 207 00:09:26,360 --> 00:09:29,520 you're sitting at a cocktail party and you ask someone. 208 00:09:29,520 --> 00:09:30,480 And they're like, what are you? 209 00:09:30,480 --> 00:09:31,280 I'm a scientist. 210 00:09:31,280 --> 00:09:32,960 I'm a researcher is the answer. 211 00:09:32,960 --> 00:09:39,400 And usually the response is like, oh, no. 212 00:09:39,400 --> 00:09:41,640 My vision is the response is, oh, cool. 213 00:09:41,640 --> 00:09:43,560 Can you tell me stories about your work? 214 00:09:46,400 --> 00:09:47,040 Yeah. 215 00:09:47,040 --> 00:09:52,400 And if you're a researcher and you tell people 216 00:09:52,400 --> 00:09:56,720 you're a researcher, people want to know more. 217 00:09:56,720 --> 00:09:58,960 But it's got to start with researchers getting better 218 00:09:58,960 --> 00:10:01,360 at sharing their stories. 219 00:10:01,360 --> 00:10:02,960 And that's what I work on. 220 00:10:02,960 --> 00:10:09,000 But my imagination takes me to the point 221 00:10:09,000 --> 00:10:14,640 that get enough researchers good enough at doing this 222 00:10:14,640 --> 00:10:17,880 that instead of people rolling their eyes and being like, 223 00:10:17,880 --> 00:10:22,000 oh, I don't want to hear about this, the opposite happens. 224 00:10:22,000 --> 00:10:23,240 Yeah, I love the one. 225 00:10:23,240 --> 00:10:24,120 It's not limited. 226 00:10:24,120 --> 00:10:26,960 That's you have that mindset of like, OK, I'm 227 00:10:26,960 --> 00:10:28,160 with researchers all day. 228 00:10:28,160 --> 00:10:31,520 And so this is a research oriented reality. 229 00:10:31,520 --> 00:10:33,920 This applies to all of you visionaries. 230 00:10:33,920 --> 00:10:36,920 Every single person in the world who has a title 231 00:10:36,920 --> 00:10:39,720 and you box yourself in based on your titles. 232 00:10:39,720 --> 00:10:42,960 When I represented video power marketing, 233 00:10:42,960 --> 00:10:44,520 I didn't call myself an ambassador. 234 00:10:44,520 --> 00:10:45,720 I didn't call myself a sales rep. 235 00:10:45,720 --> 00:10:47,480 I didn't call myself an executive advisor. 236 00:10:47,480 --> 00:10:49,480 Nobody cared about me. 237 00:10:49,480 --> 00:10:51,440 That's not what people typically care about. 238 00:10:51,440 --> 00:10:54,120 I said, we run YouTube ads. 239 00:10:54,120 --> 00:10:55,680 I help companies with their YouTube ads. 240 00:10:55,680 --> 00:10:57,320 Why did I do that? 241 00:10:57,320 --> 00:10:59,000 Everybody loves YouTube. 242 00:10:59,000 --> 00:11:01,400 And so it was fun for people to, oh, what do you mean? 243 00:11:01,400 --> 00:11:02,640 How does that work? 244 00:11:02,640 --> 00:11:04,240 It creates a question. 245 00:11:04,240 --> 00:11:06,760 Or I would say, we run YouTube ads, but tell me about you. 246 00:11:06,760 --> 00:11:08,080 What do you do? 247 00:11:08,080 --> 00:11:10,200 Moving into finding out more about people, 248 00:11:10,200 --> 00:11:12,840 when we start caring about the person we're in front of, 249 00:11:12,840 --> 00:11:13,640 then we'll start waiting. 250 00:11:13,640 --> 00:11:15,920 So I would say, not only do you researchers, 251 00:11:15,920 --> 00:11:18,320 you guys are at least asking questions. 252 00:11:18,320 --> 00:11:21,080 Most entrepreneurs are introducing themselves as, 253 00:11:21,080 --> 00:11:23,480 you know, I'm a founder of some brand 254 00:11:23,480 --> 00:11:25,400 that nobody cares about. 255 00:11:25,400 --> 00:11:27,520 Ask me more about me, please. 256 00:11:27,520 --> 00:11:28,800 Like, what? 257 00:11:28,800 --> 00:11:31,120 You know, you've got to take interest in people. 258 00:11:31,120 --> 00:11:34,040 So I still got to dive right back in. 259 00:11:34,040 --> 00:11:36,960 So what's your vision for you, Andy, 260 00:11:36,960 --> 00:11:38,440 and outside of this place? 261 00:11:38,440 --> 00:11:41,000 You're going to be the champion to help researchers 262 00:11:41,000 --> 00:11:42,440 tell better stories. 263 00:11:42,440 --> 00:11:44,640 But what do you see for yourself on the horizon? 264 00:11:47,600 --> 00:11:50,560 You know, I'm in a bit of a transition time 265 00:11:50,560 --> 00:11:53,080 where I've been doing this now for 10 years. 266 00:11:54,000 --> 00:11:55,920 And I've been doing it for 10 years. 267 00:11:55,920 --> 00:12:00,600 And I've worked with almost 10,000 researchers 268 00:12:00,600 --> 00:12:03,440 in those 10 years, as near as I can tell, 269 00:12:03,440 --> 00:12:05,080 who have either come to a workshop 270 00:12:05,080 --> 00:12:07,440 or I've worked one-on-one with. 271 00:12:07,440 --> 00:12:09,760 I've worked with close to a thousand people one-on-one 272 00:12:09,760 --> 00:12:14,760 over the last 10 years on an individual presentation. 273 00:12:16,120 --> 00:12:18,600 And I coach a lot of events. 274 00:12:18,600 --> 00:12:23,600 So, you know, I'll work with five, 10, 20 people at a time 275 00:12:24,960 --> 00:12:25,800 through an event. 276 00:12:26,920 --> 00:12:29,600 And that's actually my favorite way to work with people 277 00:12:29,600 --> 00:12:31,320 because then they have skin in the game. 278 00:12:31,320 --> 00:12:33,200 Whereas when you just do workshops teaching 279 00:12:33,200 --> 00:12:35,200 about how to do this better, 280 00:12:35,200 --> 00:12:38,360 they, you know, it's kind of in one ear out the other. 281 00:12:38,360 --> 00:12:40,480 Maybe not, maybe it rattles around in their brain 282 00:12:40,480 --> 00:12:43,080 a little bit, but until you actually do it, 283 00:12:44,240 --> 00:12:46,600 that's when the magic happens. 284 00:12:46,600 --> 00:12:48,680 The rubber has grown, so to speak. 285 00:12:48,680 --> 00:12:51,840 It's still more fun to see that immediate impact. 286 00:12:51,840 --> 00:12:53,760 Dom, I would agree with you on that. 287 00:12:53,760 --> 00:12:58,760 So my, the next step for me is whether or not 288 00:13:00,840 --> 00:13:05,560 I can scale it because I can't, you know, 289 00:13:05,560 --> 00:13:09,680 that vision of like changing how researchers 290 00:13:09,680 --> 00:13:14,680 talk about research, I can't do at a thousand people a year. 291 00:13:19,000 --> 00:13:21,440 There are too many researchers. 292 00:13:21,440 --> 00:13:26,440 So I'm starting to play with ways to scale. 293 00:13:26,600 --> 00:13:28,200 Yep, that's awesome. 294 00:13:28,200 --> 00:13:33,120 And it's that question, right, of how can I scale it, right? 295 00:13:33,120 --> 00:13:34,760 And there's no easy answer on that. 296 00:13:34,760 --> 00:13:37,520 Somebody can try to make that oversimplify that for you. 297 00:13:37,520 --> 00:13:40,120 But I was talking to Justin Breen about this. 298 00:13:40,120 --> 00:13:43,760 He was on the show and he and I had to agree to disagree. 299 00:13:43,760 --> 00:13:47,280 He did not like my vision and that's okay. 300 00:13:47,280 --> 00:13:48,320 We're still good friends. 301 00:13:48,320 --> 00:13:49,920 We just see the world differently. 302 00:13:49,920 --> 00:13:51,920 And I believe that everybody has the power 303 00:13:51,920 --> 00:13:53,120 to be a visionary. 304 00:13:53,120 --> 00:13:56,080 He said, no, doesn't, no, can't happen. 305 00:13:56,080 --> 00:13:58,840 And I said, I don't agree and here's why. 306 00:13:58,840 --> 00:14:01,160 And he didn't like my analogy either, but I still love it. 307 00:14:01,160 --> 00:14:02,760 I think it applies to you. 308 00:14:02,760 --> 00:14:05,520 And that's that a hundred years ago, 309 00:14:05,520 --> 00:14:06,920 nobody could have done this. 310 00:14:08,560 --> 00:14:11,240 200 years ago, nobody could have done this with lights. 311 00:14:11,240 --> 00:14:12,280 And they wouldn't have wanted to. 312 00:14:12,280 --> 00:14:13,600 Even if they'd figured it out somewhat, 313 00:14:13,600 --> 00:14:15,720 it would have been so scary to do that. 314 00:14:15,720 --> 00:14:17,800 You could potentially kill yourself, 315 00:14:17,800 --> 00:14:19,440 playing around with a light bulb like that 316 00:14:19,440 --> 00:14:21,560 or playing around with fire like that. 317 00:14:21,560 --> 00:14:26,160 Somebody, right, some people, systems, researchers, 318 00:14:26,160 --> 00:14:30,320 inventors figured out how to make it possible for myself. 319 00:14:30,320 --> 00:14:32,800 I can pick up a book and make a light like that these days 320 00:14:32,800 --> 00:14:36,200 or a YouTube video and make something like that these days. 321 00:14:36,200 --> 00:14:39,640 So you're on track to unlocking, 322 00:14:39,640 --> 00:14:43,840 tapping into that same code of how do I empower the masses 323 00:14:43,840 --> 00:14:47,360 to be able to utilize what you've been teaching one-on-one 324 00:14:47,360 --> 00:14:48,520 and one-to-many for a while. 325 00:14:48,520 --> 00:14:51,160 I think that's amazing. 326 00:14:51,160 --> 00:14:52,000 Thank you for doing it. 327 00:14:52,000 --> 00:14:54,280 Just gonna say thank you, it's awesome. 328 00:14:54,280 --> 00:14:55,480 It's a little daunting. 329 00:14:56,960 --> 00:14:59,680 You know, it's funny because the catch point too, 330 00:14:59,680 --> 00:15:01,880 because if you notice, I said that right on the heels 331 00:15:01,880 --> 00:15:05,160 of working one-on-one with people 332 00:15:05,160 --> 00:15:07,840 and people having skin in the game 333 00:15:07,840 --> 00:15:10,640 and working with it at the event level. 334 00:15:11,520 --> 00:15:16,360 And I haven't cracked the code on how to do both. 335 00:15:18,120 --> 00:15:19,760 But yeah. 336 00:15:19,760 --> 00:15:20,960 It's gonna take some hard work. 337 00:15:20,960 --> 00:15:23,760 I'm only 55, I got time. 338 00:15:23,760 --> 00:15:25,480 That's right, you do. 339 00:15:25,480 --> 00:15:26,320 You do. 340 00:15:26,320 --> 00:15:29,920 And maybe you crack half the code. 341 00:15:29,920 --> 00:15:32,240 Or Thomas Edison got to where he got to, 342 00:15:32,240 --> 00:15:34,240 but he didn't invent the ring light. 343 00:15:34,240 --> 00:15:35,520 No, he didn't invent the ring light. 344 00:15:35,520 --> 00:15:37,480 I have the ring light now. 345 00:15:37,480 --> 00:15:39,960 So there's still, we make these impacts, 346 00:15:39,960 --> 00:15:41,760 but I can tell that you're, 347 00:15:41,760 --> 00:15:43,920 the fact that you're pondering it as deeply as you are, 348 00:15:43,920 --> 00:15:45,840 the fact that you say it's daunting, 349 00:15:45,840 --> 00:15:48,320 tells me how bad you're getting after it 350 00:15:48,320 --> 00:15:49,600 and wanting to make it happen. 351 00:15:49,600 --> 00:15:51,280 And that's admirable. 352 00:15:51,280 --> 00:15:56,200 I wish more visionaries understood that that journey itself, 353 00:15:56,200 --> 00:15:58,640 like that's the essence of it for me. 354 00:15:58,640 --> 00:16:00,280 It's like, I enjoy the journey. 355 00:16:00,280 --> 00:16:01,520 That's why I'm on this. 356 00:16:02,600 --> 00:16:03,720 What's your worst leadership? 357 00:16:03,720 --> 00:16:05,160 Go ahead. That's an interesting. 358 00:16:05,160 --> 00:16:06,000 Go ahead, hit it. 359 00:16:06,000 --> 00:16:06,840 Hit me with it. 360 00:16:06,840 --> 00:16:08,640 It is the journey, man. 361 00:16:08,640 --> 00:16:12,360 And that's, it drives me a little bonkers. 362 00:16:12,360 --> 00:16:13,560 Some of the, you know, 363 00:16:13,560 --> 00:16:16,160 LinkedIn's the primary platform I'm on, 364 00:16:16,160 --> 00:16:19,160 but all the platforms are the same where it's like, 365 00:16:19,160 --> 00:16:23,920 you get these like fast, quick hits of like 366 00:16:23,920 --> 00:16:26,360 exponential growth. 367 00:16:26,360 --> 00:16:31,360 And it's about, it's about like a finish. 368 00:16:31,400 --> 00:16:34,680 Like how do I get there as fast as I, it's like, 369 00:16:34,680 --> 00:16:35,880 it's about the journey. 370 00:16:35,880 --> 00:16:36,800 Like how do you grow? 371 00:16:36,800 --> 00:16:38,160 How do you learn? 372 00:16:38,160 --> 00:16:42,800 Like I look at, you know, my footprint on LinkedIn's gone 373 00:16:42,800 --> 00:16:46,880 from 500 to 5,000 to now 25,000, 374 00:16:46,880 --> 00:16:48,840 which, you know, some people think is big. 375 00:16:48,840 --> 00:16:51,760 Some people, for some people it's not, for me it is. 376 00:16:51,760 --> 00:16:54,600 Awesome. 377 00:16:54,600 --> 00:16:56,480 But the, but the journey 378 00:16:58,400 --> 00:17:02,640 has been about exploring what it means 379 00:17:03,640 --> 00:17:07,080 to help people present more effectively 380 00:17:08,120 --> 00:17:13,120 through a written medium or, 381 00:17:13,120 --> 00:17:14,520 and a little bit of video 382 00:17:17,560 --> 00:17:20,160 in 30 second soundbites. 383 00:17:20,160 --> 00:17:21,800 Because that's all you got, right? 384 00:17:21,800 --> 00:17:22,880 That's all you got. 385 00:17:24,000 --> 00:17:28,640 And that journey has helped me be infinitely better 386 00:17:28,640 --> 00:17:31,520 in my own work with people when I have an hour, 387 00:17:31,520 --> 00:17:33,520 three hours, 10 hours, 388 00:17:33,520 --> 00:17:36,080 and I'm working with them in detail. 389 00:17:37,720 --> 00:17:39,560 But it's about learning. 390 00:17:39,560 --> 00:17:43,080 It's not about like, it's not about the numbers. 391 00:17:43,080 --> 00:17:46,200 It's not about like tricking the algorithm. 392 00:17:46,200 --> 00:17:51,200 It's about learning yourself and helping people. 393 00:17:53,400 --> 00:17:56,120 See, I appreciate that a lot because you said 30 seconds 394 00:17:56,120 --> 00:17:57,920 and that's one box, right? 395 00:17:57,920 --> 00:18:01,600 But on a website back in 2010, it was eight seconds. 396 00:18:01,600 --> 00:18:04,960 Nowadays on a website, it's less than three seconds 397 00:18:04,960 --> 00:18:06,920 to be able to influence. 398 00:18:06,920 --> 00:18:10,000 And if you're, and if you look at the opportunities in life 399 00:18:10,000 --> 00:18:10,840 and say, well, wait a second, 400 00:18:10,840 --> 00:18:13,720 how does this apply to my everyday life? 401 00:18:13,720 --> 00:18:17,200 I'm a master at capturing people's tension in person. 402 00:18:17,200 --> 00:18:18,400 And it serves me well. 403 00:18:18,400 --> 00:18:20,640 Cause when I saw that dude driving off 404 00:18:20,640 --> 00:18:25,640 and he hadn't removed the gas pump from his car, 405 00:18:26,760 --> 00:18:30,600 and I'm like, whoa, and I hit it hard and he stops, 406 00:18:30,600 --> 00:18:33,840 it saved the gas station, it saved his car. 407 00:18:33,840 --> 00:18:37,560 It was an opportunity to make a profound impact 408 00:18:37,560 --> 00:18:38,800 in somebody's life. 409 00:18:38,800 --> 00:18:42,160 And so I love that you said, we don't box ourselves in. 410 00:18:42,160 --> 00:18:43,240 We look at the opportunities. 411 00:18:43,240 --> 00:18:45,200 Sometimes we have five minutes, sometimes we have 50, 412 00:18:45,200 --> 00:18:48,240 and sometimes we have the head nod opportunity. 413 00:18:48,240 --> 00:18:50,400 And if they catch the head nod eye to eye, 414 00:18:50,400 --> 00:18:51,720 and then you're like, all right, bro, 415 00:18:51,720 --> 00:18:53,520 like we can catch up now. 416 00:18:53,520 --> 00:18:55,520 So lots of opportunities. 417 00:18:55,520 --> 00:18:57,520 Let's dive into a dark subject. 418 00:18:57,520 --> 00:19:00,240 What's your, you've had a lot of research experience. 419 00:19:00,240 --> 00:19:02,480 What's your worst leadership experience ever? 420 00:19:02,480 --> 00:19:07,480 I was, you know, I was thrust into a leadership position 421 00:19:07,680 --> 00:19:10,520 before I was ready. 422 00:19:12,080 --> 00:19:14,280 I don't know if one's ever ready, 423 00:19:14,280 --> 00:19:16,320 but I definitely wasn't ready. 424 00:19:16,320 --> 00:19:21,320 And I had a positive impact on the community. 425 00:19:24,840 --> 00:19:27,160 Like I did my job well, 426 00:19:27,160 --> 00:19:30,160 I was in a position where I was ready to do my job. 427 00:19:30,160 --> 00:19:33,280 Like I did my job well, 428 00:19:33,280 --> 00:19:35,280 but the leadership component of it, 429 00:19:35,280 --> 00:19:37,560 it was a fricking train wreck. 430 00:19:39,600 --> 00:19:40,440 I've been there many times. 431 00:19:40,440 --> 00:19:42,120 It was a train wreck. 432 00:19:42,120 --> 00:19:46,960 I mean, I was just full of imposter syndrome and anxiety. 433 00:19:46,960 --> 00:19:51,800 And, you know, I don't know, have you ever done a 360, 434 00:19:51,800 --> 00:19:53,720 you know, one of those 360 reviews? 435 00:19:53,720 --> 00:19:54,800 Evaluation. 436 00:19:54,800 --> 00:19:58,840 Oh, I did one of those and I was 26, 437 00:19:58,840 --> 00:20:02,040 and I don't think anybody else in the room was under 40. 438 00:20:02,040 --> 00:20:03,920 And it was with the senior leadership team, 439 00:20:03,920 --> 00:20:06,840 maybe under 35, right? 440 00:20:06,840 --> 00:20:11,080 I was 26 and they were 35 with kids. 441 00:20:11,080 --> 00:20:13,640 And it was a school, so like no kids, no, 442 00:20:13,640 --> 00:20:15,520 like, and I wasn't teaching. 443 00:20:15,520 --> 00:20:17,440 I was running the admissions part of the school. 444 00:20:17,440 --> 00:20:21,400 Most entrepreneurs have never done a 360 evaluation 445 00:20:21,400 --> 00:20:22,880 or they've attempted it 446 00:20:22,880 --> 00:20:26,560 without actually going the full 360 degrees. 447 00:20:26,560 --> 00:20:29,000 So that is one of the most important elements, visionaries, 448 00:20:29,000 --> 00:20:32,280 that you can look up, learn about, research it on YouTube, 449 00:20:32,280 --> 00:20:33,640 ask Andy about it. 450 00:20:33,640 --> 00:20:34,480 Go ahead. 451 00:20:34,480 --> 00:20:36,600 So you got grilled in the 360 evaluation. 452 00:20:36,600 --> 00:20:37,440 It was brutal. 453 00:20:39,560 --> 00:20:41,040 But it was true, you know? 454 00:20:42,000 --> 00:20:43,680 So all these executives- 455 00:20:43,680 --> 00:20:46,480 There's a difference between being smart and being wise. 456 00:20:47,960 --> 00:20:48,800 There's a difference. 457 00:20:48,800 --> 00:20:52,200 Like, I just gotta keep remembering that, right? 458 00:20:52,200 --> 00:20:55,320 Like I, you know, people would tease me and say, 459 00:20:55,320 --> 00:20:57,200 you know, you think you're the smartest guy in the room 460 00:20:57,200 --> 00:20:59,800 and who knows, I might've been, 461 00:20:59,800 --> 00:21:01,560 but I sure as hell wasn't the wisest. 462 00:21:01,560 --> 00:21:02,400 Yeah. 463 00:21:03,680 --> 00:21:07,000 And when you realize it's not about being right, 464 00:21:07,000 --> 00:21:11,360 it's not about, it's about empathy. 465 00:21:11,360 --> 00:21:15,920 It's about giving other people space. 466 00:21:17,040 --> 00:21:18,360 It's not about having the answer. 467 00:21:18,360 --> 00:21:20,960 But when I was 25, I just wanted to have the answer. 468 00:21:20,960 --> 00:21:21,800 Yeah. 469 00:21:21,800 --> 00:21:22,720 We were the same. 470 00:21:22,720 --> 00:21:24,120 We were in a clash. 471 00:21:24,120 --> 00:21:25,360 We were in a clash of titans. 472 00:21:25,360 --> 00:21:27,280 We probably would have been friends too, 473 00:21:27,280 --> 00:21:30,560 but probably it would have been difficult. 474 00:21:30,560 --> 00:21:33,080 We either would have been best friends 475 00:21:33,080 --> 00:21:36,720 or at each other's throats or a little of both. 476 00:21:36,720 --> 00:21:39,040 Probably a little bit of both. 477 00:21:39,040 --> 00:21:40,200 Yep, I get you on that. 478 00:21:40,200 --> 00:21:42,760 What's your best leadership experience look like? 479 00:21:46,480 --> 00:21:48,040 I think it's my next one. 480 00:21:49,760 --> 00:21:52,480 I think it's the one that's just starting right now. 481 00:21:52,480 --> 00:21:54,080 It's coming. 482 00:21:54,080 --> 00:21:59,080 And I'm getting more and more opportunities. 483 00:21:59,880 --> 00:22:02,800 And this is the scaling question. 484 00:22:04,240 --> 00:22:06,200 I'm starting to have more and more opportunities 485 00:22:06,200 --> 00:22:11,200 to build programs where I don't have to teach all the time. 486 00:22:12,680 --> 00:22:15,960 So the McGill three-minute thesis competition, 487 00:22:15,960 --> 00:22:18,960 which is you take grad student researchers, 488 00:22:18,960 --> 00:22:23,960 one static slide, three minutes, tell me about your work. 489 00:22:25,360 --> 00:22:30,360 And there are 175 students, 175 grad students 490 00:22:31,000 --> 00:22:33,520 that McGill signed up to participate right now. 491 00:22:34,840 --> 00:22:38,280 And the people who are running the workshops, 492 00:22:38,280 --> 00:22:41,640 who are doing the training, aren't me 493 00:22:42,520 --> 00:22:45,160 because there's not enough anymore, right? 494 00:22:45,160 --> 00:22:47,880 So there are students who participated last year 495 00:22:47,880 --> 00:22:52,760 and the year before, and I'm starting to train the trainer. 496 00:22:52,760 --> 00:22:57,760 And then I go and I do this small group coaching work 497 00:22:59,160 --> 00:23:02,680 and they're in the room and I watch them coach. 498 00:23:04,360 --> 00:23:06,360 And they blow me away. 499 00:23:08,120 --> 00:23:08,960 That's awesome. 500 00:23:08,960 --> 00:23:10,920 Like if I can just shut up and watch. 501 00:23:12,120 --> 00:23:12,960 Because it's hard. 502 00:23:12,960 --> 00:23:14,720 You come in and you're like, 503 00:23:14,720 --> 00:23:18,360 and I've been doing it by myself for so long. 504 00:23:18,360 --> 00:23:19,960 I mean, when you asked me 505 00:23:19,960 --> 00:23:22,960 about my worst leadership experience, that was 20 years. 506 00:23:26,520 --> 00:23:28,480 No shit, that was almost 30 years ago. 507 00:23:28,480 --> 00:23:30,120 That was 25 years ago. 508 00:23:31,360 --> 00:23:36,360 And between then and now, like since 2005, 509 00:23:36,360 --> 00:23:41,360 I've been solo and now I have a team again. 510 00:23:41,360 --> 00:23:46,360 So there's like 20 years between leadership experience. 511 00:23:46,360 --> 00:23:47,800 And there were a few in between. 512 00:23:47,800 --> 00:23:48,960 Like I was on the board. 513 00:23:48,960 --> 00:23:53,960 I did seven, eight years stint on a board 514 00:23:53,960 --> 00:23:55,920 at a local food bank. 515 00:23:55,920 --> 00:23:56,760 Nice. 516 00:23:56,760 --> 00:24:01,360 And that was a big time leadership experience. 517 00:24:01,360 --> 00:24:03,560 That might actually been one of my best. 518 00:24:04,560 --> 00:24:05,800 Didn't have a happy ending, 519 00:24:05,800 --> 00:24:09,160 but actually from a leadership standpoint, 520 00:24:09,160 --> 00:24:14,160 I, well, you don't wanna hear it. 521 00:24:14,160 --> 00:24:15,400 You wanna hear that story? 522 00:24:15,400 --> 00:24:17,920 Well, I would, but let's do this. 523 00:24:17,920 --> 00:24:21,560 Let's save that for a new segment post call. 524 00:24:21,560 --> 00:24:23,360 That way we can- 525 00:24:23,360 --> 00:24:24,200 We'll get back to the research. 526 00:24:24,200 --> 00:24:27,840 We can have something to move towards as well. 527 00:24:27,840 --> 00:24:31,080 But sometimes our best leadership experiences 528 00:24:31,080 --> 00:24:34,080 and opportunities don't end the happiness 529 00:24:34,080 --> 00:24:35,960 with that happy ending. 530 00:24:35,960 --> 00:24:37,760 I mean, I'm twice as happy as you. 531 00:24:37,760 --> 00:24:40,200 I'm happy ending, I mean, I'm twice divorced, 532 00:24:40,200 --> 00:24:42,800 but my best leadership experience and opportunity 533 00:24:42,800 --> 00:24:44,080 to raise my four kids, 534 00:24:45,040 --> 00:24:48,360 and to try to have that family and that household, 535 00:24:48,360 --> 00:24:50,600 it matters tremendously to me. 536 00:24:50,600 --> 00:24:54,920 And so it's not always the story we want to tell, 537 00:24:54,920 --> 00:24:57,560 but sometimes there's great opportunities to learn from it. 538 00:24:57,560 --> 00:25:00,160 Your period of time as well as now that you've developed 539 00:25:00,160 --> 00:25:02,880 and you're a leader at a new opportunity, 540 00:25:02,880 --> 00:25:04,720 you probably have more opportunity to self reflect 541 00:25:04,720 --> 00:25:07,440 on things you wanna do different this time 542 00:25:07,440 --> 00:25:08,280 around and move forward. 543 00:25:08,280 --> 00:25:09,720 But what really struck my attention 544 00:25:09,720 --> 00:25:12,040 about what you said with the journey, Andy, 545 00:25:12,040 --> 00:25:16,920 is the pit stops that entrepreneurs don't wanna acknowledge. 546 00:25:16,920 --> 00:25:19,920 Look at the Indy 500, these cars that race around, 547 00:25:19,920 --> 00:25:21,920 you'd think, well, if the car just keeps going, 548 00:25:21,920 --> 00:25:23,560 it's gonna win, right? 549 00:25:23,560 --> 00:25:26,160 You've got a pit stop opportunity right now, 550 00:25:26,160 --> 00:25:30,040 but if your crew has not put the other wheel on, 551 00:25:30,040 --> 00:25:33,400 theoretically, you will go forward faster. 552 00:25:33,400 --> 00:25:35,520 You will make more progress faster than if you wait 553 00:25:35,520 --> 00:25:37,480 for him to put the fourth wheel back on. 554 00:25:38,600 --> 00:25:41,480 We will completely destroy and ruin your opportunity 555 00:25:41,480 --> 00:25:42,640 to win the race. 556 00:25:42,640 --> 00:25:45,560 And business owners often don't wanna acknowledge 557 00:25:45,560 --> 00:25:47,120 the pit stop, they don't wanna hear about it, 558 00:25:47,120 --> 00:25:47,960 they don't wanna look at it, 559 00:25:47,960 --> 00:25:51,280 they just wanna go, go, go like you were talking about. 560 00:25:51,280 --> 00:25:54,600 And it's not a pretty ending if they keep going. 561 00:25:54,600 --> 00:25:58,280 So before we dive in to presentations, 562 00:25:58,280 --> 00:26:00,900 last nugget of wisdom we'll go over. 563 00:26:00,900 --> 00:26:05,900 If you could share one final powerful lesson 564 00:26:06,820 --> 00:26:08,820 with visionaries that they can learn from your experience, 565 00:26:08,820 --> 00:26:09,660 what would it be? 566 00:26:09,660 --> 00:26:11,060 What would the last lesson be? 567 00:26:16,660 --> 00:26:20,180 I think for me, I'll stay with this theme 568 00:26:21,500 --> 00:26:24,000 and say quality over speed. 569 00:26:26,340 --> 00:26:29,980 I think that some of the tech lessons 570 00:26:29,980 --> 00:26:33,780 of like go fast and break things, I don't know. 571 00:26:34,900 --> 00:26:38,020 Maybe, not for me, not for me. 572 00:26:39,180 --> 00:26:42,680 And maybe actually that's the real lesson 573 00:26:42,680 --> 00:26:47,680 is that whatever this week's hot theory is, 574 00:26:52,620 --> 00:26:54,480 it doesn't have to be right for you. 575 00:26:54,480 --> 00:26:59,480 It doesn't like, this week's hot theory 576 00:27:00,000 --> 00:27:01,800 is just this week's hot theory. 577 00:27:03,080 --> 00:27:04,920 Wait six months, wait five years, 578 00:27:04,920 --> 00:27:07,440 someone else will be doing the exact opposite 579 00:27:07,440 --> 00:27:10,040 and saying it's the best thing since sliced bread. 580 00:27:11,040 --> 00:27:11,880 True. 581 00:27:12,920 --> 00:27:14,400 I love this concept. 582 00:27:14,400 --> 00:27:17,040 I mean, I've read a lot about billionaires 583 00:27:17,040 --> 00:27:20,600 and multimillionaires, which I'm not either of. 584 00:27:20,600 --> 00:27:24,200 And there's a common trend and theme that comes up 585 00:27:24,200 --> 00:27:26,600 in some of the more harmonious articles that come out 586 00:27:26,600 --> 00:27:29,600 that say one of their powers, secret powers 587 00:27:29,600 --> 00:27:30,900 is the ability to say no. 588 00:27:32,160 --> 00:27:36,720 The ability to realize that they might be spreading too thin. 589 00:27:36,720 --> 00:27:38,440 Then there's people who say just do the one thing 590 00:27:38,440 --> 00:27:40,600 and Gary Keller, I love you and I love your book. 591 00:27:40,600 --> 00:27:41,720 And at the same time, 592 00:27:41,720 --> 00:27:44,280 LeVron James was told to just shut up a dribble 593 00:27:44,280 --> 00:27:45,960 and I'm glad he didn't. 594 00:27:45,960 --> 00:27:47,960 He's got a dynamic personality 595 00:27:47,960 --> 00:27:49,320 with a lot of things he can get done. 596 00:27:49,320 --> 00:27:51,680 He does the promise school. 597 00:27:51,680 --> 00:27:54,320 I mean, he's got all of his business ventures outside 598 00:27:54,320 --> 00:27:56,320 of the NBA as well. 599 00:27:56,320 --> 00:27:59,040 But like you said, he's not following what- 600 00:27:59,040 --> 00:28:03,000 Yeah, I mean, look at what the NBA has done 601 00:28:04,480 --> 00:28:07,380 because LeVron James didn't shut up and dribble, right? 602 00:28:08,680 --> 00:28:12,040 And he was able, because of his position, 603 00:28:12,040 --> 00:28:17,040 unlike the NFL could shut down- 604 00:28:17,280 --> 00:28:18,120 Colin Kaepernick. 605 00:28:18,120 --> 00:28:20,200 Our quarterback, Colin Kaepernick, right? 606 00:28:20,200 --> 00:28:23,560 Like Kaepernick tried to, you know, 607 00:28:23,560 --> 00:28:25,880 he was true to himself 608 00:28:25,880 --> 00:28:28,640 and we're still talking about him, right? 609 00:28:28,640 --> 00:28:33,640 But the NFL hasn't been able to achieve the same impact, 610 00:28:36,480 --> 00:28:39,800 I don't think that the NBA has 611 00:28:39,800 --> 00:28:42,200 and part of it like LeVron James, right? 612 00:28:42,200 --> 00:28:45,680 Like he opened it up for people. 613 00:28:45,680 --> 00:28:47,020 I haven't done enough research 614 00:28:47,020 --> 00:28:50,720 to fully opinionate beyond the swag, right? 615 00:28:50,720 --> 00:28:53,480 The scientific wild ass guess. 616 00:28:53,480 --> 00:28:58,480 But my swag opinion would be that I'm with you there. 617 00:28:58,920 --> 00:29:00,800 And here's what I would look at 618 00:29:00,800 --> 00:29:05,480 as looking at the NBA players and the NFL players, 619 00:29:05,480 --> 00:29:10,040 from what I understand, the amount of players who go broke 620 00:29:10,040 --> 00:29:11,960 after their careers who are left broken 621 00:29:11,960 --> 00:29:14,080 because they weren't prepared for life 622 00:29:14,080 --> 00:29:16,280 for the NFL is far more staggering. 623 00:29:16,280 --> 00:29:18,240 The statistics are far worse saying 624 00:29:18,240 --> 00:29:21,700 that NFL players end up in really bad situations 625 00:29:21,700 --> 00:29:25,600 comparatively to the NBA, which from what I've seen, 626 00:29:25,600 --> 00:29:29,440 have programs built around personal development. 627 00:29:29,440 --> 00:29:31,280 You know, Kevin Love and DeMar DeRozan 628 00:29:31,280 --> 00:29:34,680 came out with commercials about going to therapy 629 00:29:34,680 --> 00:29:37,560 and how that's important and helpful for them. 630 00:29:37,560 --> 00:29:42,560 They seem to take more public initiatives 631 00:29:42,560 --> 00:29:46,920 to be involved in causes, be able to speak their minds, 632 00:29:46,920 --> 00:29:50,160 have opinions without being crucified for it. 633 00:29:50,160 --> 00:29:55,160 So I would look at the stats of which individuals' lives 634 00:29:56,400 --> 00:30:00,240 seem to be longer and which ones also seem to be 635 00:30:00,240 --> 00:30:02,840 well-prepared for life beyond the game. 636 00:30:05,360 --> 00:30:08,000 So quality, quality over speed. 637 00:30:08,000 --> 00:30:08,840 I like that a lot. 638 00:30:08,840 --> 00:30:13,840 I think quality over speed, quality never, quality never. 639 00:30:15,520 --> 00:30:20,320 I mean, you know, then you get into the analysis paralysis 640 00:30:20,320 --> 00:30:21,600 space and all that. 641 00:30:21,600 --> 00:30:24,600 So there's, you know, there's a harmony. 642 00:30:24,600 --> 00:30:26,640 There's a harmony. 643 00:30:26,640 --> 00:30:27,480 Yeah. 644 00:30:27,480 --> 00:30:29,480 I mean, we get into like, when's the right time 645 00:30:29,480 --> 00:30:32,380 to make a decision versus how much information you have 646 00:30:32,380 --> 00:30:34,000 and the quality of the decision. 647 00:30:34,000 --> 00:30:39,000 But I just feel like, I feel like part of the, 648 00:30:41,760 --> 00:30:46,760 part of the tack revolution has taken us 649 00:30:47,840 --> 00:30:51,160 to the wrong side of the pendulum. 650 00:30:51,160 --> 00:30:52,800 Yeah. 651 00:30:52,800 --> 00:30:55,480 What's the good news about a pendulum though? 652 00:30:55,480 --> 00:30:56,680 It comes back, baby. 653 00:30:56,680 --> 00:30:57,800 It comes back. 654 00:30:57,800 --> 00:30:58,720 I'm just waiting. 655 00:31:00,360 --> 00:31:01,200 Right. 656 00:31:01,200 --> 00:31:05,460 That's true. 657 00:31:05,460 --> 00:31:07,160 That's that is well, that is well said. 658 00:31:07,160 --> 00:31:09,360 I am, you know, I think we're waiting, 659 00:31:09,360 --> 00:31:14,240 but at the same time, Andy, we're leading it, you know, 660 00:31:14,240 --> 00:31:16,600 by talking about it, you know, by, by making sure 661 00:31:16,600 --> 00:31:18,280 that we're doing, taking actions about it. 662 00:31:18,280 --> 00:31:19,680 And so I'm with you on that, man. 663 00:31:19,680 --> 00:31:23,920 I'm, I learned, I learned the value of the tech swing, 664 00:31:23,920 --> 00:31:28,000 the get it out there, raw, ugly, dirty launch. 665 00:31:28,000 --> 00:31:30,320 And I'm so grateful for it from Jake Larsen 666 00:31:30,320 --> 00:31:32,240 of Video Power Marketing. 667 00:31:32,240 --> 00:31:34,800 You know, when he asked me if he should launch his course 668 00:31:34,800 --> 00:31:37,300 and he said, Jackson, you're the most critical person I know. 669 00:31:37,300 --> 00:31:38,140 I need your feedback. 670 00:31:38,140 --> 00:31:38,960 Should I do this or not? 671 00:31:38,960 --> 00:31:40,720 And I was like, wow, that's the worst compliment 672 00:31:40,720 --> 00:31:43,040 I've ever received in my life. 673 00:31:43,040 --> 00:31:46,560 And I said, I'm sorry, Jake, I know, so hard on him 674 00:31:46,560 --> 00:31:48,680 and our previous engagement. 675 00:31:48,680 --> 00:31:49,840 So I didn't want to give him feedback, 676 00:31:49,840 --> 00:31:50,920 but he knew he needed it. 677 00:31:50,920 --> 00:31:54,920 So I took his little course for creating video ads 678 00:31:54,920 --> 00:31:58,520 that drive conversions and sales back in 2010 or 11. 679 00:31:58,520 --> 00:32:02,080 And I said, dude, this is amazing. 680 00:32:02,080 --> 00:32:03,360 I mean, I always said, you know, 681 00:32:03,360 --> 00:32:05,160 before I told him to go on it, I said, 682 00:32:05,160 --> 00:32:06,920 and it's awful, like I need to fix it. 683 00:32:06,920 --> 00:32:08,520 So I gave him all sorts of feedback. 684 00:32:08,520 --> 00:32:10,840 I probably put 40 hours of work into it 685 00:32:10,840 --> 00:32:12,920 in addition to running my own startup. 686 00:32:12,920 --> 00:32:14,080 And part of it was like, okay, 687 00:32:14,080 --> 00:32:15,400 I'm using this for my startup too. 688 00:32:15,400 --> 00:32:17,480 So this is justified, right? 689 00:32:17,480 --> 00:32:21,040 So I sent him all those notes and he launched. 690 00:32:21,040 --> 00:32:22,780 He didn't care about my notes. 691 00:32:22,780 --> 00:32:25,620 He didn't put a single period or comma or change. 692 00:32:25,620 --> 00:32:27,100 He just launched. 693 00:32:27,100 --> 00:32:29,200 Ryan Dice put him on stage six months later, 694 00:32:29,200 --> 00:32:31,320 called him YouTube ad expert of the world, 695 00:32:32,600 --> 00:32:33,880 and the rest is history. 696 00:32:33,880 --> 00:32:36,880 VideoPower became the YouTube ad experts of the world 697 00:32:36,880 --> 00:32:38,380 and did some awesome campaigns. 698 00:32:39,440 --> 00:32:42,800 I learned the value of that 80% launch rule, 699 00:32:42,800 --> 00:32:46,120 but a lot of tech startups are doing the 8% 700 00:32:46,120 --> 00:32:48,160 or the 0.8% rule. 701 00:32:48,160 --> 00:32:50,760 And they're launching with almost nothing saying, 702 00:32:50,760 --> 00:32:53,000 oh, I'm a fractional COO. 703 00:32:53,000 --> 00:32:55,180 I've never been a COO in my life. 704 00:32:55,180 --> 00:32:56,380 I don't even know what a COO does, 705 00:32:56,380 --> 00:32:59,260 but I'll claim the title because it gets me hired. 706 00:33:00,920 --> 00:33:05,920 Well, like we're running into dangerous territory 707 00:33:06,300 --> 00:33:09,840 as a market, as a business industry 708 00:33:10,840 --> 00:33:14,600 when we don't self-regulate or we're not regulated. 709 00:33:14,600 --> 00:33:16,080 I prefer we start self-regulating 710 00:33:16,080 --> 00:33:19,120 so that we don't have to be regulated too fiercely, 711 00:33:19,120 --> 00:33:22,140 but we have the opportunity to lead that. 712 00:33:22,140 --> 00:33:25,540 So tell me about crafting impact. 713 00:33:25,540 --> 00:33:26,760 Let's dive into that. 714 00:33:26,760 --> 00:33:28,800 Crafting impactful research messages 715 00:33:28,800 --> 00:33:31,960 to simplify painfully complex realities. 716 00:33:33,280 --> 00:33:34,200 The mic is yours. 717 00:33:34,200 --> 00:33:36,840 I'm here, I'll just ask random questions as you go. 718 00:33:36,840 --> 00:33:41,840 I struggle a bit with the word simplify. 719 00:33:50,200 --> 00:33:51,120 I bet you do. 720 00:33:51,120 --> 00:33:55,360 I like to think of it as making accessible. 721 00:33:58,960 --> 00:34:02,560 You know, as simple as you can be without being simpler. 722 00:34:02,560 --> 00:34:06,160 I think too often, you know, we get these catchphrases, 723 00:34:06,160 --> 00:34:09,040 right, like the simplicity beyond the complexity. 724 00:34:10,320 --> 00:34:13,360 Hold on, I wanna interrupt you for something funny. 725 00:34:13,360 --> 00:34:14,420 I'm just teasing you on it, 726 00:34:14,420 --> 00:34:16,560 but your vision was the one 727 00:34:16,560 --> 00:34:17,840 that had the word simplified in it. 728 00:34:17,840 --> 00:34:18,680 I had to go check. 729 00:34:18,680 --> 00:34:20,400 I was like, did I put the word on him? 730 00:34:20,400 --> 00:34:22,960 Oh yeah, your vision sentence. 731 00:34:22,960 --> 00:34:25,480 It definitely says, let's read it real quick. 732 00:34:25,480 --> 00:34:28,280 My vision is to convert complex problems and solutions 733 00:34:28,280 --> 00:34:30,440 into a simplified message. 734 00:34:30,440 --> 00:34:32,600 Great research presentations are rare, 735 00:34:32,600 --> 00:34:33,960 but they don't have to be. 736 00:34:33,960 --> 00:34:35,720 Yeah, here's the challenge. 737 00:34:38,680 --> 00:34:41,560 So how do you be simple without being too simple? 738 00:34:41,560 --> 00:34:46,560 And how do you create understanding? 739 00:34:46,560 --> 00:34:51,560 Understanding, and part of it is getting as simple 740 00:34:52,360 --> 00:34:55,160 as you can, right? 741 00:34:55,160 --> 00:34:56,000 Yes. 742 00:34:57,240 --> 00:34:59,640 But also not oversimplifying. 743 00:35:00,780 --> 00:35:02,280 What if they speak Spanish? 744 00:35:03,960 --> 00:35:05,960 Right, new angle on that. 745 00:35:05,960 --> 00:35:09,460 The simplification then changes gears completely. 746 00:35:10,480 --> 00:35:11,920 So I'm with you. 747 00:35:11,920 --> 00:35:13,440 That's why it's so hard to simplify. 748 00:35:13,440 --> 00:35:16,760 What we call simple is not necessarily simple 749 00:35:16,760 --> 00:35:17,920 to the other person. 750 00:35:17,920 --> 00:35:18,960 Thank you, knowledge. 751 00:35:18,960 --> 00:35:21,800 There's a study in Harvard from a long time ago 752 00:35:21,800 --> 00:35:23,920 called the curse of knowledge. 753 00:35:23,920 --> 00:35:26,640 So if I give this water bottle to a caveman, 754 00:35:28,040 --> 00:35:29,300 you know how to drink out of this, 755 00:35:29,300 --> 00:35:31,160 that dude's probably gonna take a rock 756 00:35:31,160 --> 00:35:33,480 and break the sucker open. 757 00:35:33,480 --> 00:35:38,200 That's what we call common sense when we condescend. 758 00:35:38,200 --> 00:35:40,760 And as visionaries, we tend to condescend 759 00:35:40,760 --> 00:35:42,640 at everybody about our visions. 760 00:35:42,640 --> 00:35:43,480 Why don't you get it? 761 00:35:43,480 --> 00:35:44,300 Like this makes perfect. 762 00:35:44,300 --> 00:35:46,120 Well, it makes sense to you. 763 00:35:46,120 --> 00:35:48,800 Well, go ahead, Andy, let's jump right back on. 764 00:35:48,800 --> 00:35:50,860 It makes sense to you, right. 765 00:35:50,860 --> 00:35:53,120 We always make sense to ourself, right? 766 00:35:55,640 --> 00:35:59,880 And that's the, I think part of what I provide 767 00:35:59,880 --> 00:36:02,200 when I work with people, some of it is 768 00:36:04,080 --> 00:36:09,080 thinking about systems that help us get to 769 00:36:09,660 --> 00:36:11,120 what we wanna be talking about, 770 00:36:11,120 --> 00:36:16,000 whether that's through story or metaphor 771 00:36:16,960 --> 00:36:21,020 or some sort of scripted exercise. 772 00:36:23,360 --> 00:36:27,200 And some of that is just providing a mirror 773 00:36:28,720 --> 00:36:30,840 or a translation. 774 00:36:30,840 --> 00:36:35,420 So the mirror is, do you know what you just said? 775 00:36:35,420 --> 00:36:39,440 And saying back to someone so they can hear it 776 00:36:39,440 --> 00:36:41,640 because they hear it and they're like, did I really say this? 777 00:36:41,640 --> 00:36:45,320 I remember from my own PhD, 778 00:36:45,320 --> 00:36:49,120 as I was editing my PhD, my wife's an editor. 779 00:36:50,080 --> 00:36:52,200 She works in the newspaper world 780 00:36:52,200 --> 00:36:57,200 and we'd edit in the car, but she'd get car sick. 781 00:36:57,360 --> 00:36:58,920 So she couldn't edit in the car. 782 00:36:58,920 --> 00:37:00,860 So I'd read aloud to her. 783 00:37:01,840 --> 00:37:06,840 Oh man, boy, did I say some shit that didn't make sense. 784 00:37:06,840 --> 00:37:11,840 I'm like, okay, you don't have to say anything. 785 00:37:14,120 --> 00:37:14,960 Exactly. 786 00:37:14,960 --> 00:37:16,800 Just drive in the car. 787 00:37:16,800 --> 00:37:18,840 I'm like, don't say it. 788 00:37:18,840 --> 00:37:21,040 Don't look at me, just keep driving. 789 00:37:22,560 --> 00:37:25,280 So some of it is that, and then some of it is just, 790 00:37:29,160 --> 00:37:32,560 I have a knack for taking something 791 00:37:32,560 --> 00:37:34,400 and I'm like, I'm gonna take it. 792 00:37:34,400 --> 00:37:39,400 I'm gonna take it for taking something that someone said 793 00:37:39,600 --> 00:37:44,600 and saying it back and I'll get some of the facts wrong. 794 00:37:45,320 --> 00:37:48,640 Like, oh, but it'll make sense. 795 00:37:48,640 --> 00:37:52,440 It might be inaccurate and then they can fix it. 796 00:37:52,440 --> 00:37:53,520 Yes. 797 00:37:53,520 --> 00:37:56,040 Then their job is to fix it. 798 00:37:56,040 --> 00:38:00,560 But my job is to repackage it in a way. 799 00:38:01,560 --> 00:38:04,320 Andy, I can see you drive a healthy dose. 800 00:38:04,320 --> 00:38:07,440 You actually drive a healthy dose of doubt, 801 00:38:07,440 --> 00:38:11,680 of self doubt, ironically, in some of what you do. 802 00:38:11,680 --> 00:38:13,840 You've done it on this podcast a couple of times 803 00:38:13,840 --> 00:38:16,160 and it's not a bad thing. 804 00:38:16,160 --> 00:38:17,000 It creates- 805 00:38:17,000 --> 00:38:18,200 Tell me more about that. 806 00:38:18,200 --> 00:38:19,040 I will. 807 00:38:19,040 --> 00:38:19,860 What do you mean when you say that? 808 00:38:19,860 --> 00:38:21,200 Why did you ask? 809 00:38:21,200 --> 00:38:23,840 So in relation to just some of the questions 810 00:38:23,840 --> 00:38:25,340 or even when we were talking beforehand, 811 00:38:25,340 --> 00:38:26,880 like do we need the presentation or not? 812 00:38:26,880 --> 00:38:28,400 Or when you talked about simplification, 813 00:38:28,400 --> 00:38:30,160 you said, or I use the word simplified. 814 00:38:30,160 --> 00:38:31,360 You said, no, it's not what I meant. 815 00:38:31,360 --> 00:38:32,760 We went back to your statement 816 00:38:32,760 --> 00:38:34,480 and I kind of call you out on that or whatever. 817 00:38:34,480 --> 00:38:37,560 But that when you create an environment 818 00:38:37,560 --> 00:38:39,760 where there's less certainty 819 00:38:39,760 --> 00:38:42,240 and it's in a healthy, protected environment, 820 00:38:42,240 --> 00:38:46,440 now we can incubate a far more clear mastermind session 821 00:38:46,440 --> 00:38:49,760 because we're exploring perspectives and paradigms 822 00:38:49,760 --> 00:38:51,440 that aren't our gut instincts. 823 00:38:53,840 --> 00:38:55,120 That makes sense. 824 00:38:55,120 --> 00:38:56,600 It's weird how that makes sense, isn't it? 825 00:38:56,600 --> 00:38:58,440 It's almost like that doesn't make sense, 826 00:38:58,440 --> 00:38:59,800 but again, it does. 827 00:38:59,800 --> 00:39:01,440 That's what masterminding is all about 828 00:39:01,440 --> 00:39:04,280 is looking at the devil, be the devil's advocate, 829 00:39:04,280 --> 00:39:06,120 be the angel's advocate, 830 00:39:06,120 --> 00:39:08,600 explore what's the worst case and the best case scenario 831 00:39:08,600 --> 00:39:13,600 except both, and what are all the routes possible in between 832 00:39:14,120 --> 00:39:16,080 but doing so effectively and efficiently 833 00:39:17,200 --> 00:39:18,760 in a healthy environment. 834 00:39:20,040 --> 00:39:22,800 That's why, I mean, at some level, 835 00:39:22,800 --> 00:39:25,920 that's why I like coming on podcasts. 836 00:39:25,920 --> 00:39:26,760 Yeah. 837 00:39:26,760 --> 00:39:27,720 Right? 838 00:39:27,720 --> 00:39:30,640 You come and you talk about this stuff and it's not easy. 839 00:39:30,640 --> 00:39:32,720 Like I'm not sitting here like... 840 00:39:33,600 --> 00:39:35,080 I got a big question to ask you. 841 00:39:35,080 --> 00:39:35,920 Is that okay? 842 00:39:35,920 --> 00:39:36,760 Yeah, yeah. 843 00:39:36,760 --> 00:39:37,960 I'm gonna tee up with a scenario. 844 00:39:37,960 --> 00:39:39,480 So let's pretend 100 million people 845 00:39:39,480 --> 00:39:41,680 listened to you last week. 846 00:39:41,680 --> 00:39:44,640 And naturally, because there's 100 million who are listening, 847 00:39:44,640 --> 00:39:47,360 you're gonna have a line of people who are like, 848 00:39:47,360 --> 00:39:49,360 I dig it, I'm ready to go. 849 00:39:49,360 --> 00:39:51,440 I don't care what you said on stage. 850 00:39:51,440 --> 00:39:52,280 They're just ready. 851 00:39:52,280 --> 00:39:53,480 They know they need to get, 852 00:39:53,480 --> 00:39:56,080 they've got painful, complex realities. 853 00:39:56,080 --> 00:39:57,840 They can't communicate. 854 00:39:57,840 --> 00:39:59,200 What's my next step? 855 00:39:59,200 --> 00:40:02,560 So now we got these thousand people that are right here. 856 00:40:02,560 --> 00:40:04,320 Where do you take them from there? 857 00:40:06,440 --> 00:40:07,640 What does it look like? 858 00:40:09,160 --> 00:40:11,120 One at a time or a thousand at a time? 859 00:40:11,120 --> 00:40:11,960 No, a thousand. 860 00:40:11,960 --> 00:40:13,360 Like we're all ready to go. 861 00:40:16,080 --> 00:40:18,520 Can you tell yourselves if we gotta get in line? 862 00:40:18,520 --> 00:40:20,800 A thousand at a time, 863 00:40:20,800 --> 00:40:25,800 I take you through the four pieces that I think 864 00:40:25,800 --> 00:40:30,800 one of which is the thing that's preventing you 865 00:40:34,920 --> 00:40:36,760 from being effective on stage. 866 00:40:38,120 --> 00:40:40,080 You mind revealing those four? 867 00:40:40,080 --> 00:40:41,440 One of them's content. 868 00:40:41,440 --> 00:40:44,920 So one of them's like the actual message. 869 00:40:46,280 --> 00:40:48,000 One of them's visuals. 870 00:40:48,000 --> 00:40:49,200 We talked about it earlier. 871 00:40:49,200 --> 00:40:50,120 It's like most people, 872 00:40:50,120 --> 00:40:53,520 their PowerPoint is actually a problem. 873 00:40:53,520 --> 00:40:55,920 Their PowerPoint's interfering with their ability 874 00:40:55,920 --> 00:40:57,240 to communicate their message. 875 00:40:57,240 --> 00:40:58,480 It's visual, verbal vomit. 876 00:40:58,480 --> 00:40:59,320 Got it. 877 00:40:59,320 --> 00:41:00,160 What's the next one? 878 00:41:01,000 --> 00:41:02,760 The other one's body language, voice. 879 00:41:06,880 --> 00:41:11,880 And the last one is imposter syndrome, speaking anxiety. 880 00:41:13,600 --> 00:41:15,320 Ooh, loud, smooth, less of a fear. 881 00:41:15,320 --> 00:41:18,200 And you gotta get all of those. 882 00:41:18,200 --> 00:41:21,000 If I don't know what your problem is, 883 00:41:21,000 --> 00:41:23,920 then I just talk about those things 884 00:41:23,920 --> 00:41:26,800 and talk about ways to rethink those things. 885 00:41:26,800 --> 00:41:29,440 And that's what I do with LinkedIn. 886 00:41:29,440 --> 00:41:32,680 I talk about one of those four things 887 00:41:34,440 --> 00:41:37,080 and I talk about one little sliver of it. 888 00:41:39,080 --> 00:41:42,880 And 1,000 people see it, 2,000 people see it, 889 00:41:42,880 --> 00:41:46,480 5,000 people see it, sometimes 20,000 people see it. 890 00:41:46,480 --> 00:41:48,800 And for me, I'm like, 891 00:41:48,800 --> 00:41:51,200 I don't even know how many people see it. 892 00:41:51,200 --> 00:41:53,880 And for two or three people, 893 00:41:53,880 --> 00:41:55,480 or maybe 10 people, 894 00:41:57,800 --> 00:41:59,440 it moved the dial. 895 00:41:59,440 --> 00:42:02,440 It was like, oh man, that's helpful. 896 00:42:03,800 --> 00:42:06,320 And so with 1,000 people, 897 00:42:06,320 --> 00:42:08,560 it's a little bit of like- 898 00:42:08,560 --> 00:42:09,840 Let's jump in a little bit. 899 00:42:09,840 --> 00:42:10,680 Exactly. 900 00:42:10,680 --> 00:42:11,520 So I'm gonna push a little bit further 901 00:42:11,520 --> 00:42:13,960 and you're gonna say, Jackson, I don't do 1,000 people. 902 00:42:13,960 --> 00:42:16,640 I'm happy, let's make this workshops with, 903 00:42:16,640 --> 00:42:18,520 I'm only gonna take 10 of you forward. 904 00:42:18,520 --> 00:42:20,800 Who are the right 10 people? 905 00:42:20,800 --> 00:42:22,080 What are their qualifications, 906 00:42:22,080 --> 00:42:24,120 pre-qualifications to be ready for that? 907 00:42:24,120 --> 00:42:25,880 And then what do you do with them? 908 00:42:27,280 --> 00:42:30,840 So when I'm working with 10 people, they present. 909 00:42:30,840 --> 00:42:34,040 Instead of me presenting, they present. 910 00:42:36,720 --> 00:42:37,560 Perfect. 911 00:42:37,560 --> 00:42:41,600 And then I give them, then I know which lever. 912 00:42:43,200 --> 00:42:44,720 Right, now you're doing the, 913 00:42:44,720 --> 00:42:47,320 not necessarily a 360 degree evaluation, 914 00:42:47,320 --> 00:42:48,760 but you're doing a, 915 00:42:48,760 --> 00:42:51,520 I have done this for thousands of people, 916 00:42:51,520 --> 00:42:53,520 and now you're able to dissect exactly what they're doing. 917 00:42:53,520 --> 00:42:54,800 I just know which lever. 918 00:42:55,800 --> 00:42:58,800 Like, what's the thing that's gonna unlock, 919 00:43:02,760 --> 00:43:06,080 what's the highest ROI? 920 00:43:06,080 --> 00:43:06,920 Like a movie critic, 921 00:43:06,920 --> 00:43:09,200 but you're doing it for things that matter. 922 00:43:09,200 --> 00:43:11,400 No offense, movie critics, but- 923 00:43:11,400 --> 00:43:16,400 Like if somebody sends me a five or 10 minute video, 924 00:43:18,280 --> 00:43:20,240 I'll send you back three things 925 00:43:21,400 --> 00:43:24,160 that'll make you better, dramatically. 926 00:43:25,080 --> 00:43:28,280 But I won't send you back more than three things. 927 00:43:28,280 --> 00:43:30,120 And I had a friend- 928 00:43:30,120 --> 00:43:31,800 You'll do that for anybody? 929 00:43:31,800 --> 00:43:32,640 I'll do that for anybody. 930 00:43:32,640 --> 00:43:34,360 I have a friend of mine who did this and said, 931 00:43:34,360 --> 00:43:36,040 you should be doing this with, 932 00:43:37,560 --> 00:43:40,160 like you should be doing this with like the super exacts, 933 00:43:40,160 --> 00:43:42,040 and you should say, listen, 934 00:43:42,040 --> 00:43:44,120 it'll only take you 10 minutes, 935 00:43:44,120 --> 00:43:46,120 but it'll cost you a thousand dollars. 936 00:43:49,600 --> 00:43:51,280 And it takes me about an hour, 937 00:43:51,280 --> 00:43:54,920 cause I sit and I go through it. 938 00:43:54,920 --> 00:43:56,600 Did you have a conversation with your friend 939 00:43:56,600 --> 00:43:58,840 about the power of the word should? 940 00:43:58,840 --> 00:43:59,680 Yeah. 941 00:44:01,680 --> 00:44:04,960 And anyway, what I'm getting at with that, 942 00:44:04,960 --> 00:44:06,360 I'm not, I'm absolutely not, 943 00:44:06,360 --> 00:44:07,840 I'm never gonna use that word with you. 944 00:44:07,840 --> 00:44:09,400 I don't use it with visionaries. 945 00:44:09,400 --> 00:44:11,480 Visionaries, you've never heard this too much from me, 946 00:44:11,480 --> 00:44:16,480 but I try so hard not to use controlling language 947 00:44:16,680 --> 00:44:19,680 and impose my will on others. 948 00:44:19,680 --> 00:44:21,760 I'll invite people to do things. 949 00:44:21,760 --> 00:44:24,760 I'll say what they could do, 950 00:44:24,760 --> 00:44:27,440 but I never cross, I try to never cross- 951 00:44:27,440 --> 00:44:29,120 You never cross this should, could. 952 00:44:29,120 --> 00:44:30,760 Shoulds because I'm not your visionary, 953 00:44:30,760 --> 00:44:32,080 you're the visionary. 954 00:44:32,080 --> 00:44:34,640 But is that a possible strategy? 955 00:44:34,640 --> 00:44:35,960 Absolutely. 956 00:44:35,960 --> 00:44:38,280 And I love that you, 957 00:44:38,280 --> 00:44:40,000 again, I'm calling you kind of the movie critic 958 00:44:40,000 --> 00:44:41,320 in that regard. 959 00:44:41,320 --> 00:44:43,880 It's one of the things that I do with the businesses 960 00:44:43,880 --> 00:44:45,720 who work with two, we're optimizing. 961 00:44:45,720 --> 00:44:48,760 People have to want that optimization though as well, right? 962 00:44:48,760 --> 00:44:50,080 They gotta be in a position 963 00:44:50,080 --> 00:44:51,600 where they're willing to receive it. 964 00:44:51,600 --> 00:44:53,360 I think it's awesome that you do it. 965 00:44:53,360 --> 00:44:55,880 If you're working one-on-one with somebody, 966 00:44:55,880 --> 00:44:57,640 what would that process look like? 967 00:44:59,040 --> 00:45:04,040 So one-on-one actually looks like the group process is, 968 00:45:04,760 --> 00:45:08,040 the advantage of three or four or five on one 969 00:45:08,040 --> 00:45:13,040 is that you get to watch someone else be coached. 970 00:45:14,600 --> 00:45:18,360 And when I work with three or four people at the same time, 971 00:45:19,280 --> 00:45:22,680 the thing that I wanna say to you 972 00:45:22,680 --> 00:45:25,440 that you're going to be defensive about, 973 00:45:26,360 --> 00:45:29,280 I can wait until the next person 974 00:45:29,280 --> 00:45:32,680 and I can give them positive feedback. 975 00:45:32,680 --> 00:45:34,720 And really what I'm doing is looking at, 976 00:45:34,720 --> 00:45:38,520 so instead of, if you and I were working together, 977 00:45:38,520 --> 00:45:43,520 instead of saying, Jackson, you don't pause. 978 00:45:46,400 --> 00:45:49,280 You need to pause after you've said something, 979 00:45:49,280 --> 00:45:50,840 which isn't true, you do pause. 980 00:45:52,800 --> 00:45:54,640 You can hit me on something true. 981 00:45:54,640 --> 00:45:56,480 I could wait until the next person 982 00:45:57,600 --> 00:46:01,520 and listening to them, I could then look at you and say, 983 00:46:01,520 --> 00:46:04,800 Jackson, what do you notice about him? 984 00:46:04,800 --> 00:46:08,800 What do you notice about the space in his language? 985 00:46:08,800 --> 00:46:13,800 And you'd say, well, there were silences. 986 00:46:15,480 --> 00:46:18,440 You're like, and how did you feel about that? 987 00:46:19,440 --> 00:46:21,120 And you'd say, well, it was kind of nice 988 00:46:21,120 --> 00:46:22,360 because I could think. 989 00:46:23,640 --> 00:46:25,720 So if you did more of that, 990 00:46:26,880 --> 00:46:28,400 you could create that experience 991 00:46:28,400 --> 00:46:30,200 for the person you're working with. 992 00:46:30,200 --> 00:46:31,760 So when I work with small group, 993 00:46:31,760 --> 00:46:34,560 my favorite thing is working with like three or four people 994 00:46:34,560 --> 00:46:35,880 because I can do that. 995 00:46:36,520 --> 00:46:38,760 My business mentor and my favorite mentor 996 00:46:38,760 --> 00:46:41,240 is Monty Maldon taught me this exact same principle 997 00:46:41,240 --> 00:46:44,440 because I have so much scar tissue 998 00:46:44,440 --> 00:46:49,440 and so many theoretical black eyes, 999 00:46:50,000 --> 00:46:52,200 broken jaws from people upset at me 1000 00:46:52,200 --> 00:46:55,040 for giving real sincere feedback, 1001 00:46:55,040 --> 00:46:56,200 people who didn't want it. 1002 00:46:56,200 --> 00:46:57,720 He said, Jackson, your problem is 1003 00:46:57,720 --> 00:46:59,160 you're the only dog to kick. 1004 00:46:59,160 --> 00:47:00,400 You're the only dog to kick. 1005 00:47:01,800 --> 00:47:03,960 And I was like, wow, like I feel that. 1006 00:47:04,920 --> 00:47:07,880 I can feel that when you're in a one-on-one setting, 1007 00:47:07,880 --> 00:47:10,840 trying to help somebody get out of their own way, 1008 00:47:10,840 --> 00:47:12,000 they don't wanna be touched. 1009 00:47:12,000 --> 00:47:13,120 They don't wanna be told. 1010 00:47:13,120 --> 00:47:14,480 They don't wanna be instructed. 1011 00:47:14,480 --> 00:47:16,760 They don't wanna be treated like children, et cetera. 1012 00:47:16,760 --> 00:47:20,840 It can be a very difficult, painful process 1013 00:47:20,840 --> 00:47:24,320 for both people to effectively move the needle. 1014 00:47:24,320 --> 00:47:26,640 So I love that, what you revealed there, visionaries, 1015 00:47:26,640 --> 00:47:29,800 this applies to your team members as well 1016 00:47:29,800 --> 00:47:32,480 and being able to train them to improve. 1017 00:47:32,480 --> 00:47:34,920 It applies probably with your kids 1018 00:47:34,920 --> 00:47:36,920 and your own household environments. 1019 00:47:36,920 --> 00:47:40,240 It might just be something that you decide to explore. 1020 00:47:40,240 --> 00:47:41,840 What I would add onto it though, 1021 00:47:41,840 --> 00:47:45,080 is picking up the book, The Five Dysfunctions of a Team. 1022 00:47:45,080 --> 00:47:46,600 If you're gonna move into an environment 1023 00:47:46,600 --> 00:47:50,600 where you start exploring people's weaknesses 1024 00:47:50,600 --> 00:47:53,880 or people's opportunity for growth in a group environment, 1025 00:47:53,880 --> 00:47:55,320 for me, that book by far, 1026 00:47:55,320 --> 00:47:57,200 even though it's not research-led, 1027 00:47:57,200 --> 00:47:58,840 and it doesn't have all research notes, 1028 00:47:58,840 --> 00:48:01,240 it is a 100% storybook. 1029 00:48:01,240 --> 00:48:02,680 Best way to read it is with Audible 1030 00:48:02,680 --> 00:48:04,720 because there's 17 different personalities 1031 00:48:04,720 --> 00:48:05,880 and it's told to that story 1032 00:48:05,880 --> 00:48:07,720 and the narrator does a good job. 1033 00:48:07,720 --> 00:48:09,880 It was a game-changing, life-changing- 1034 00:48:09,880 --> 00:48:12,120 Five Dysfunctions of Team? 1035 00:48:12,120 --> 00:48:15,440 The Five Dysfunctions of a Team by Patrick Lincione. 1036 00:48:15,440 --> 00:48:16,760 It's one of my absolute favorite books. 1037 00:48:16,760 --> 00:48:19,280 We have a poster similar to the one behind me here. 1038 00:48:19,280 --> 00:48:20,600 My team designed it. 1039 00:48:20,600 --> 00:48:22,000 We've integrated it. 1040 00:48:22,000 --> 00:48:24,640 By the way, when anybody joins our company, 1041 00:48:24,640 --> 00:48:26,640 that is required reading in the first week. 1042 00:48:26,640 --> 00:48:28,400 They have to read that 1043 00:48:28,400 --> 00:48:33,080 because the environment of a championship-level organization 1044 00:48:33,080 --> 00:48:35,200 compared to every other type of organization, 1045 00:48:35,200 --> 00:48:37,400 dysfunctional organization out there, 1046 00:48:37,400 --> 00:48:38,440 there's different habits, 1047 00:48:38,440 --> 00:48:39,800 there's different ways of living, 1048 00:48:39,800 --> 00:48:41,880 there's different ways of communicating, 1049 00:48:41,880 --> 00:48:45,960 and it breaks it down in a way that's very non-threatening 1050 00:48:45,960 --> 00:48:46,920 that allows you to realize, 1051 00:48:46,920 --> 00:48:50,080 is this the type of place you wanna spend time with people 1052 00:48:50,080 --> 00:48:53,400 or do you want an environment where you can kind of hide 1053 00:48:53,400 --> 00:48:55,120 and be lost and forgotten and then- 1054 00:48:55,120 --> 00:48:56,960 And it sets the, 1055 00:48:59,240 --> 00:49:04,240 it's the contract you have with each other, right? 1056 00:49:05,320 --> 00:49:06,480 That's right. 1057 00:49:06,480 --> 00:49:10,040 Healthy boundaries, contracts, agreements, you know, 1058 00:49:10,040 --> 00:49:10,880 what we- 1059 00:49:10,880 --> 00:49:13,480 I remember that from my work with things 1060 00:49:13,480 --> 00:49:16,240 like Project Adventure, which you may or may not know, 1061 00:49:16,240 --> 00:49:21,240 but it's experiential education space, right? 1062 00:49:21,240 --> 00:49:24,280 And working with teenagers, 1063 00:49:24,280 --> 00:49:26,920 like what's our contract with each other? 1064 00:49:26,920 --> 00:49:28,880 It's our contract with each other. 1065 00:49:28,880 --> 00:49:32,440 One of the things I'm doing with my own coaching, 1066 00:49:32,440 --> 00:49:37,360 so like this 3MT community of 175 people, 1067 00:49:37,360 --> 00:49:39,920 the ones who get through to the finals, 1068 00:49:39,920 --> 00:49:42,240 what are we doing for them next year? 1069 00:49:42,240 --> 00:49:44,320 And the people who do my workshops, 1070 00:49:44,320 --> 00:49:46,880 what are we doing for them next year? 1071 00:49:46,880 --> 00:49:51,880 And what I'm starting to do is build a community 1072 00:49:52,720 --> 00:49:55,400 of people who have been through the training. 1073 00:49:56,840 --> 00:50:01,240 And they have the language, 1074 00:50:02,520 --> 00:50:07,520 they're developing the skills to talk about presentations 1075 00:50:08,040 --> 00:50:10,680 and to give feedback on presentations 1076 00:50:10,680 --> 00:50:12,560 and to accept feedback 1077 00:50:12,560 --> 00:50:17,560 in a way that we've been able to grow together over time. 1078 00:50:22,800 --> 00:50:25,000 And the challenge always of working one-on-one 1079 00:50:25,000 --> 00:50:27,840 with someone is you don't have that, right? 1080 00:50:27,840 --> 00:50:32,840 You have to not only figure out what they need 1081 00:50:37,120 --> 00:50:38,880 in order to take the next step, 1082 00:50:38,880 --> 00:50:41,480 but then you also have to figure out 1083 00:50:42,440 --> 00:50:47,440 how do I deliver this to them in a way that they can hear it? 1084 00:50:49,440 --> 00:50:52,080 Because if you don't do that second part, 1085 00:50:52,080 --> 00:50:54,800 knowing the first part doesn't do you any good. 1086 00:50:56,600 --> 00:51:01,600 You just tied two amazing formulas together for me 1087 00:51:01,680 --> 00:51:03,680 that I had not previously tied together 1088 00:51:03,680 --> 00:51:05,840 that are gonna be a massive impact on my future. 1089 00:51:05,840 --> 00:51:06,680 And I appreciate that. 1090 00:51:06,680 --> 00:51:11,680 One is the idea, I'm a big believer that people 1091 00:51:11,680 --> 00:51:13,360 become much healthier in life 1092 00:51:13,360 --> 00:51:16,840 when they feel like they belong to something, right? 1093 00:51:16,840 --> 00:51:20,200 I already knew that and the community aspect as well, 1094 00:51:20,200 --> 00:51:21,040 thank goodness. 1095 00:51:21,040 --> 00:51:22,800 I learned that a long time ago, 1096 00:51:22,800 --> 00:51:25,200 that's why all these online courses 1097 00:51:25,200 --> 00:51:27,160 that are just online courses, they don't survive, 1098 00:51:27,160 --> 00:51:28,000 they don't thrive. 1099 00:51:28,000 --> 00:51:30,320 Compared to a university that has an alma mater 1100 00:51:30,320 --> 00:51:31,160 that you belong to, 1101 00:51:31,160 --> 00:51:34,040 which is why they have stood the ground for so long. 1102 00:51:34,040 --> 00:51:37,120 They still have the optimizations to make to stay relevant 1103 00:51:37,120 --> 00:51:38,320 for the next 100 years. 1104 00:51:38,320 --> 00:51:42,640 But nonetheless, the idea of creating an environment, 1105 00:51:42,640 --> 00:51:44,400 incubation where people belong, 1106 00:51:44,400 --> 00:51:46,920 and I didn't realize until you said it right there 1107 00:51:46,920 --> 00:51:51,920 that people can't belong to me or with me as an individual. 1108 00:51:52,240 --> 00:51:54,200 I have to sleep, right? 1109 00:51:54,200 --> 00:51:55,600 I have to take time off. 1110 00:51:55,600 --> 00:51:58,080 I have to focus on what I need to eat 1111 00:51:58,080 --> 00:51:59,600 and what I need to drink, et cetera. 1112 00:51:59,600 --> 00:52:01,840 So if I'm just trying to make it about me, 1113 00:52:01,840 --> 00:52:04,240 or any other entrepreneur visionaries, 1114 00:52:04,240 --> 00:52:05,680 and that means my relationship too, 1115 00:52:05,680 --> 00:52:07,520 looking back at my marriage, 1116 00:52:07,520 --> 00:52:10,280 always is learning opportunities and realizing, man, 1117 00:52:11,440 --> 00:52:13,480 we did the nomad lifestyle. 1118 00:52:13,480 --> 00:52:16,480 We had a very hard time establishing community. 1119 00:52:16,480 --> 00:52:18,800 We had individual communities, 1120 00:52:18,800 --> 00:52:20,600 but we didn't have a shared community. 1121 00:52:20,600 --> 00:52:22,280 Not like somebody who's Jewish 1122 00:52:22,280 --> 00:52:25,600 and stays central where they're at. 1123 00:52:25,600 --> 00:52:27,640 Not like somebody who's LDS 1124 00:52:27,640 --> 00:52:30,120 and has their career in the business, 1125 00:52:30,120 --> 00:52:32,520 and has their congregation, 1126 00:52:32,520 --> 00:52:34,200 or somebody who's Catholic, 1127 00:52:34,200 --> 00:52:37,920 or it doesn't have to be, again, religious driven, 1128 00:52:37,920 --> 00:52:41,280 but those are communities of basis that give people, 1129 00:52:41,280 --> 00:52:44,480 that give units, family units, 1130 00:52:44,480 --> 00:52:47,200 a sense of stability and belonging, 1131 00:52:47,200 --> 00:52:52,200 where both partners coexist for a mutual purpose, 1132 00:52:52,800 --> 00:52:54,200 and there's extreme power in that. 1133 00:52:54,200 --> 00:52:57,080 So as you build that into what you're creating, Andy, 1134 00:52:57,080 --> 00:52:59,280 and as I build that for what we're creating 1135 00:52:59,280 --> 00:53:01,040 in first class business, 1136 00:53:01,040 --> 00:53:02,800 it creates a certainty and a reason 1137 00:53:02,800 --> 00:53:04,560 for people to wanna belong. 1138 00:53:04,560 --> 00:53:06,480 And all you visionaries out there, 1139 00:53:06,480 --> 00:53:09,480 the same opportunity is very true for you 1140 00:53:09,480 --> 00:53:11,000 inside business and inside your family. 1141 00:53:11,000 --> 00:53:12,280 Any final thoughts you wanna share 1142 00:53:12,280 --> 00:53:13,960 before we wrap up today, Andy? 1143 00:53:13,960 --> 00:53:17,160 So on that, I'll give you a trio, 1144 00:53:17,160 --> 00:53:20,440 because our brains work well with threes, right? 1145 00:53:20,440 --> 00:53:21,280 Yeah. 1146 00:53:21,280 --> 00:53:29,480 Known, needed, cared for. 1147 00:53:29,480 --> 00:53:34,480 And that's part of, you know, that's what we all need. 1148 00:53:35,880 --> 00:53:37,880 Known, needed, cared for. 1149 00:53:37,880 --> 00:53:40,200 Meaning we need to be known, we need to be needed, 1150 00:53:40,200 --> 00:53:42,720 and we need to be cared for, or that's what we want? 1151 00:53:42,720 --> 00:53:44,000 That's what we want. 1152 00:53:44,000 --> 00:53:44,840 That's what we want. 1153 00:53:44,840 --> 00:53:46,400 That's what we want. 1154 00:53:46,400 --> 00:53:49,840 You know, the guy, he passed away last year, 1155 00:53:49,840 --> 00:53:54,840 but he was my, you know, he was my, 1156 00:53:56,600 --> 00:53:59,600 maybe not my first mentor, but one of my first mentors. 1157 00:54:01,120 --> 00:54:02,520 And he was the guy who ran the school 1158 00:54:02,520 --> 00:54:04,760 that I was talking about earlier. 1159 00:54:04,760 --> 00:54:09,760 And that was the driver behind the school. 1160 00:54:09,880 --> 00:54:14,640 It wasn't about creating the discipline. 1161 00:54:14,640 --> 00:54:18,320 It wasn't about trying to create the discipline 1162 00:54:18,320 --> 00:54:21,280 that would force people to be successful. 1163 00:54:21,280 --> 00:54:22,640 Because we were working with a lot of kids 1164 00:54:22,640 --> 00:54:25,120 who hadn't necessarily been successful in school. 1165 00:54:25,120 --> 00:54:26,480 They were struggling. 1166 00:54:26,480 --> 00:54:28,800 It was a second, third chance school. 1167 00:54:30,280 --> 00:54:33,680 But it was about them feeling no needed care for. 1168 00:54:33,680 --> 00:54:34,520 It's huge. 1169 00:54:34,520 --> 00:54:39,520 And then within that safe space, wanting to be successful. 1170 00:54:41,760 --> 00:54:44,000 Is there a secular book that talks about this concept 1171 00:54:44,000 --> 00:54:45,360 that you're familiar with? 1172 00:54:46,200 --> 00:54:47,720 I asked that, and here's why. 1173 00:54:47,720 --> 00:54:49,680 As a missionary for the Church of Jesus Christ 1174 00:54:49,680 --> 00:54:51,440 of Latter-day Saints myself, 1175 00:54:51,440 --> 00:54:53,680 that's a formula we followed. 1176 00:54:53,680 --> 00:54:55,520 I just didn't connect it to those words 1177 00:54:55,520 --> 00:54:58,680 because our responsibilities or opportunities was, 1178 00:54:58,680 --> 00:55:01,080 make sure that the new member or the investigator 1179 00:55:01,080 --> 00:55:03,080 connects to the bishopric, the leaders in charge. 1180 00:55:03,080 --> 00:55:05,440 Make sure that they're known by them. 1181 00:55:05,440 --> 00:55:07,960 Two, make sure that they have an assignment, 1182 00:55:07,960 --> 00:55:11,040 an opportunity to contribute that they're needed. 1183 00:55:11,040 --> 00:55:14,000 And three, make sure that they have a friend, 1184 00:55:14,000 --> 00:55:16,520 and that friend and family that takes care of them. 1185 00:55:16,520 --> 00:55:18,800 So it was known, needed, cared for. 1186 00:55:19,880 --> 00:55:21,760 Maybe the concept, and so Preach My Gospel 1187 00:55:21,760 --> 00:55:24,320 is the resource that I have to reach back into 1188 00:55:24,320 --> 00:55:26,440 and study further and meditate on 1189 00:55:26,440 --> 00:55:28,600 how does this apply to my business. 1190 00:55:28,600 --> 00:55:30,080 But if there's another book 1191 00:55:30,080 --> 00:55:31,280 that people are more comfortable with 1192 00:55:31,280 --> 00:55:33,200 that doesn't mention Jesus 3,000 times, 1193 00:55:33,200 --> 00:55:35,040 then I'd love to know if you know of it. 1194 00:55:35,040 --> 00:55:38,720 I don't know where, I don't know the origin of that. 1195 00:55:38,720 --> 00:55:40,400 Okay, well we will rest there. 1196 00:55:40,400 --> 00:55:42,760 Maybe somebody will fill that in in the comments 1197 00:55:42,760 --> 00:55:45,640 and let us know if you've heard of that before. 1198 00:55:45,640 --> 00:55:49,120 If not, well awesome, we all just got a fantastic, 1199 00:55:49,120 --> 00:55:53,240 divine source of inspiration in my humble opinion. 1200 00:55:53,240 --> 00:55:54,720 As far as landing pages go, 1201 00:55:54,720 --> 00:55:56,800 if you wanna connect with Andy, 1202 00:55:56,800 --> 00:55:58,720 you'll be able to see that in the action steps 1203 00:55:58,720 --> 00:56:00,760 below the episode on our landing page. 1204 00:56:00,760 --> 00:56:02,820 If you wanna share your visions with us, 1205 00:56:02,820 --> 00:56:04,040 then in the top corner of the page, 1206 00:56:04,040 --> 00:56:06,200 you'll see a button that says Be Our Guest. 1207 00:56:06,200 --> 00:56:09,360 We would love to hear your wholesome visions. 1208 00:56:09,360 --> 00:56:11,480 You don't have to be Tony Robbins 1209 00:56:11,480 --> 00:56:12,640 or Michael Jordan to join us, 1210 00:56:12,640 --> 00:56:15,120 but Tony and Mike, dude, we'd love to have you both. 1211 00:56:15,120 --> 00:56:17,280 So throw that out there. 1212 00:56:17,280 --> 00:56:19,880 And it's been a real honor to share our visions with you. 1213 00:56:19,880 --> 00:56:22,440 If you have comments, definitely make them. 1214 00:56:22,440 --> 00:56:25,240 If you have people who would benefit from this process, 1215 00:56:25,240 --> 00:56:26,080 tag them in this. 1216 00:56:26,080 --> 00:56:28,280 You never know whose life you're blessed in the process 1217 00:56:28,280 --> 00:56:30,400 and we will see you on the next episode. 1218 00:56:30,400 --> 00:56:31,920 Andy, thanks for being here today, man. 1219 00:56:31,920 --> 00:56:32,760 Jackson, thanks for having me. 1220 00:56:32,760 --> 00:56:33,840 Thank you for being here today. 1221 00:56:33,840 --> 00:56:36,320 I'm really happy that you tuned in to Vision Pros Live. 1222 00:56:36,320 --> 00:56:38,960 I'm looking forward to seeing your reactions 1223 00:56:38,960 --> 00:56:41,240 as these episodes continue to move forward. 1224 00:56:41,240 --> 00:56:42,960 This is gonna get more and more fun. 1225 00:56:42,960 --> 00:56:44,760 We'll have more and more engagement as well. 1226 00:56:44,760 --> 00:56:46,880 We invite people to participate in the show 1227 00:56:46,880 --> 00:56:49,240 and thank you for giving us your time and attention. 1228 00:56:49,240 --> 00:57:15,040 Have an excellent time.