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I tried to get in and do something else and do something different and, um, you know,

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ultimately led me a couple different ways into this, this coaching journey.

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Now that I'm on with coaching story work,

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where did your diligence come from, dude?

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I can hear that this is not a new thing.

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You've had this, you know, being back to that college story of masters

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programs, switching gears, making the most of it, personal strength and conditioning,

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training.

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Where does that drive come from?

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I realized that, uh, pretty early on, which I'm very blessed to do, that you can

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logically think your way into a lot of different scenarios.

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You can heart feel your way into a lot of different scenarios, but if that doesn't

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align with your gut and your intuition, then you're never going to be happy.

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And so that was, uh, something that I've, I've again realized pretty early on, and

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I have become more courageous as time goes on to listen to that gut feeling, uh,

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sooner and act appropriately.

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And so I do consider myself resilient.

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I do consider myself very adaptable.

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Those are two identities that I hold.

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And when I find something that's the right thing or I find someone that's the

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right person, I'm, that's it.

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I'm in, I'm on.

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That's what we're doing.

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So, um, it's just become a lifelong journey of finding that right inner gut feeling.

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Story time.

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Um, I don't know if you ever heard that in Vine back in the day, but moving

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into the story, I still want to know.

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Where did you, where did you incubate that?

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What, what life event, what, I don't know, mentors, parents, was it a teachers?

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Was it somebody who was, you know, rude to you?

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Do you mind?

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Like, is there, is there like anything that, any tangible thing you went through

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that created that resilience?

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I've had my fair share of injuries.

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Uh, I've had my fair share of mentors.

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I realized, uh, you know, fitness was my gateway drug into personal development,

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like pretty early on.

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And if we want to talk stories right out the gate, my, uh, I was probably 13 years

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old and I was never fat.

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I was just, you know, we joke big bone, you know, but I had, I had some chubb,

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you know, and I had some glasses and I had the curly hair and I didn't wear

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cool clothes and I felt, uh, I was embarrassed to take my shirt off at the

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pool when my other friends, I feel like we're more athletic and getting, you

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know, conversations from girls started and I felt like I was getting, you know,

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like the weird eyes and that led me down a path into, you know what, I'm going to

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go and take myself seriously and take my fitness seriously and actually go to

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the gym and actually go running and lo and behold, I realized, well, that

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makes my, my sports better.

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It makes me carry myself a little bit differently.

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It makes me feel better internally and, uh, I'm not, I'm not, I'm not, I'm not

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that, um, you know, I carried that, that, uh, desire for personal development

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and optimization forward as time went on in both in my academics and then in my

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career and obviously in my interpersonal relationships as well.

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That's amazing.

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With that, I can't wait to showcase, uh, the, the story, the video that we, we

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chose that you created for one of your brands and we'll be right back.

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All right.

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Welcome in to vision pros live.

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The Jackson Calame on your show hosts.

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We'll be doing interviews for visionary entrepreneurs and guest leaders who are

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building fantastic visions out there.

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Welcome in vision pros to another episode of vision pros live.

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I'm your show host Jackson Calame founder and CEO of first class business.

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We are so blessed to have Dave Robinson on the show today.

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Uh, the depth, the wisdom, uh, the tenaciousness, the realization and optimization

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or positive changes in our lives apply to both our personal opportunities as much

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as they apply to our business and digital presences.

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The guy has serious depth.

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Um, we're going to be talking about the healing power of story work.

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We're also going to be talking about the amazing power that telling your story,

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owning your story, knowing where you came from, helping people connect with

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the reality that people don't care what you know until they know that you care

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about them.

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It's super important to be able to connect with people in our stories is what

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helps us.

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Thank you, Liz Brown for facts, tell stories, sell.

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And when we sell based on service, um, we're doing the right thing to help

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people find the right solution for themselves.

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The outcome is absolutely beautiful.

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And we're going to be talking with Dave about those realities, uh, as we dive

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into his own personal story a little bit further.

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A little bit further before we do that, we're going to look at some of

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these sponsors, uh, Sean and Julianne Lachuga from the wellness shop, 365, uh,

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this, oh, I was hoping we would show the new page.

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Um, that's okay.

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Um, this is their transformation process.

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They have just like anybody else, so many stories, so many different elements

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that they want the world to understand.

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And when I met them, I saw this right here, the 365 harmony of life will

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assessment.

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I was like, whoa, we're talking about health and wellness people who also

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really care about your joy, your spirituality, your creativity, your

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finances, your, your home cooking.

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Uh, you will obviously that one if you're into health.

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Uh, your home environment though, the relationships, your social, I was, uh,

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my gosh, I was like, these people get it.

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They understand what it means to show up and care about those that they serve.

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And sure enough, I've seen that over the last four to six months.

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I remember the exact date.

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I just know they feel like family already to me.

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Um, and they got the super sweet family.

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They're good people.

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Uh, it's fun to see a dynamic duo, uh, as a couple work together so well.

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Now I can promise you, they're not perfect.

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Um, I'm not going to go into any of, any of what could be there.

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But what I have seen with the way that they communicate with me on a regular

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basis, it's absolutely amazing.

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Um, how, how strong their relationship is.

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And, uh, it's a reflection to me of the type of infrastructure that they

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understand is needed to support all of those, all those that they want to serve.

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That's what I look for.

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When I look at providers is how do they show up for those that they serve and

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how do they serve those internally behind the scenes?

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Um, and hopefully you as well as visionaries, when you hear me say that,

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hopefully some of you will start, uh, if you're not doing that, we'll start

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taking notes of, okay, what signs can I pick up?

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What communication patterns can I pick up to assess those I might want to work with?

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Then there's the lost spot with Melissa Gray, same exact reality.

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Uh, she came on the show.

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She, that's how we met was through her episode and she blew my mind.

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I was a little bit worried to host her because attorneys, um, you know,

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how attorneys can be just watch Liar Liar or suits.

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Um, and you'll see that there's a lot of aggression behind what they do.

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And I'm kind of a nurturer.

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So, uh, the way that she was able to explain and articulate law with a

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nurturing personality, but she's, and she has that superpower of listening

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skills at proactive listening and she has the ability to represent businesses

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and in terms of their legal counsel, uh, got me really thinking about the

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reality that 95% of the companies I've.

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Prospected with or worked with.

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If I were to ask them, who do you have a, a, um, advisor for legal counsel on

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retainer, 95% of them would have said no.

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Um, they don't.

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And that's scary.

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Um, in a world that does have liabilities and vulnerabilities, but what's

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scarier is when, you know, you're part of the 5% who do go get legal counsel.

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And you realize what a nightmare it is to try to find a firm that understands

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your vision, cares about you and doesn't just care about their own personal retainer.

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What's also hard to realize is, okay, you might find somebody and finish that fast.

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Um, but then you end up with a trademark lawsuit like we did at restaurant connect

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and you're in the whole $20,000, um, on a process because, uh, you just, you didn't

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find the right person to represent you who understood that as a startup, you

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don't have $20,000 to put towards the trademark lawsuit.

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Um, so we overcame that challenge, but it would have been wonderful to have

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somebody who I had more trust in, um, that was able to explain processes to us

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a little bit better and who could also propose alternative paths towards that

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outcome without just being so happy to collect the paycheck.

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Um, so with that said, let's move over to the water project.

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Um, the story in the water project, uh, just, I hope that you guys go and see

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what they're up to.

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Um, we have, if you're listening to this podcast, you probably have access to

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clean drinking water within 10 yards of where you're at.

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Uh, there's millions of people in the world who don't, they have to go and find

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sources of water.

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And you and I both know the river is outside our house or the lake or the

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pond down the street, like you, you wouldn't drink that.

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Uh, yet these children are leaving school.

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These parents are leaving work in order to find that basic necessity.

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Makes me wonder where else they get food from, um, and other substances.

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And so we have this, it's ultimately like a crowdfunding project.

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You can see what's being done.

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You would then, if you contribute a few dollars to this, you get to see the

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outcome of where your contribution goes as well.

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And if you're not in a financial position to be able to take action on this

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and, and give them anything, my request is that you share this opportunity with

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others or you take the time right now to share a cause that matters to you

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because you never know who you'll reach.

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And maybe you reach somebody who can provide the reach, the monetary value

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and resources to this.

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And you end up being the microphone that helps inspire them to do so.

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Um, and that's my, my ultimate hope.

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So right before bringing Dave on, I think one of the best things we can do

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is look at the proof of his work and the brand story or message that he

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created for one of his clients.

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So without further ado, let's dive right into that story.

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So there's a great quote by John Muir and it says, I'd rather be in the

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mountains thinking about God than in church thinking about the mountains.

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And for me, being outside is the closest I can get to, to God, our creator,

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whomever that may be.

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I went to college and got out a year or so afterward, got into the financial

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planning industry and I had the office job.

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We're not made to be inside all the time.

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We're not created to push papers or, you know, get extra zeros in a bank

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account, we're made to live.

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And that's what I committed to doing.

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So I left my career and started my own thing.

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My motivation was always to travel, get outside, put my feet in the water,

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get fresh air and sunlight on my skin and, and experience the joys of being

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alive.

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And I'm so excited.

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It's been a goal of mine for a long time to be able to have that real sense of

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connection, not only with myself, but with, with everyone around me, those

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people who I love, as often as possible, get out, move, return to nature, get

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back to the basics and to do so in as much of a free and joyous way as I

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possibly do.

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Dave Robinson, welcome to Vision Pros Live, my friend.

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Jackson, thank you for having me, man.

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This is really exciting and I appreciate the opportunity to chat with you today.

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Absolutely.

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What you, what we didn't tell the audience, but what they found evident was

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you did not bring your razor when you went on that mountain top.

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Got it at home.

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Forgot it at home.

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That, that story, the way you, you share about the brand is awesome.

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And, you know, some people who aren't as familiar with the psychology of

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advertising, you know, say things like, well, I didn't even catch the product.

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I don't even know what this is.

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That's the point.

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That's the curiosity and intrigue factor, you know, of being willing to look it

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up.

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But more importantly, if you didn't connect with the message, you're not

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really going to connect with the product anyway.

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If you connect with the message, you're going to want to know where it came

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from and the source.

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And so that, that does an excellent job of showcasing a story that, that makes

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a brand feel powerful enough to me to say, wow, there's a lot of shoe brands that

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I've used.

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I really shouldn't be considering this one, but all of a sudden I'm looking

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at the prices, looking at the, the shoes and saying, maybe I'll get some of

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these.

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They're comfy, man.

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They're stylish too.

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So that's the, that's the power of telling a story.

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Well, is you can, you can overcome the fears of stranger danger.

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So if you're a brand that's not as good as you think you are, you can, you can

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go fast, um, then, and we can't do that when we're just shoving products and

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services down people's throats and trying to make it sound like that's our, our

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unique, uh, or unfair advantage or unique selling proposition.

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Anyway, I'm done preaching.

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Um, what is your vision for those that you serve?

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To be, find peace again, right?

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Have peace in, in their hearts and in their guts and in their minds and in

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their souls.

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Um, so many people are struggling.

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Like quite frankly, and even very quote unquote successful people struggle.

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And, um, many of those people are unnecessarily creating conflict internally

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and externally with what they are perceiving as their reality based on

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the words that they're using and their patterns of speech and the things that

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they've experienced in their past, some of which might be hurtful, haunting

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or, or otherwise.

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And so we all have an inner bully.

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We all have an inner critic and we don't deserve that to be quite honest with

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you.

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You know, we deserve to be in a position of where we love ourselves and we're

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okay saying that and where we love other people.

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We love the life we live.

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And that's my mission is to impact people in that capacity to help bring love

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back into their life and to bring peace into their life and allow them to, you

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know, turn their, their self doubt into self confidence again.

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That's amazing.

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Um, I was, I've always loved the idea of love done my best to connect with it,

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but it wasn't until I was like 30, maybe even 32 before dawned on me that love

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is a verb.

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Um, and it's hard in English.

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There's no conjugation.

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So it was me playing with Spanish, the Spanish language and realizing Amir is

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ever, whoa, wait a second.

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Okay.

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This is not just something you feel or you receive.

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This is something that you do.

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Um, and, uh, you mentioned peace.

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You didn't mention it.

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You set that as the foundation, the pinnacle.

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Man, I, I aligned completely with that.

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That's the only emotion that for, for my religious perspectives that I am guaranteed

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to have on this earth with God.

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Um, and it's also therefore means, and I, and I'm guaranteed it.

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If I do the things that I'm supposed to do for my life and therefore I can rely on

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peace, I can't rely on fun.

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Firework shows are few and far between we can fake fun, but I can't rely on it

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to stabilize me.

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Um, so I love that you bring that to people.

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What's your, let's, let's dive a little bit deeper into your vision for you.

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I'm sure peace and love have a lot to do with that.

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Um, but what's your vision look like?

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Give us a, give us a tour helicopter tour.

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I love expressing myself physically.

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I love nature, you know, as we saw in that video.

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Um, I'm on a third of an acre here in, in Richmond, Virginia, about 10, 15 minutes

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outside of town, and I'd love to, to maybe get 30 acres, maybe 300 acres in the

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mountains, couple of hours west of Richmond, Virginia, and, and be in a space to,

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uh, be able to work stories and be able to help myself.

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Stories and be able to help my friends and clients, but grow my own food.

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Um, live in a sustainable manner and help impact people in a way that is

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profound and enduring.

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Um, my personal definition of impact is the ripples that we create and send

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out into our world and we can do that negatively.

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We can send out negative ripples.

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We all, I imagine want to, or at least those listening to the show want to send

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out those positive ripples into our world.

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And you know, my, my favorite affirmation outside of I love myself is better,

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me better, everyone.

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And when we each can focus on our own, uh, inner journey that allows us to show

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up better in our family units and then in our working environments and then in

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our communities, and that's how we end up changing this thing.

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It's not voting someone different into office or, you know, um, any myriad

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of other number of more popular ways.

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It's like, no, fix your world, fix your internal environment.

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And ultimately in my profession, that's done through altering the words we use

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and changing the stories we tell ourselves so that we find that piece that love,

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that joy.

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Absolutely.

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Um, the, one thing I haven't shared with everybody, obviously, um, but I'm going

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to now because I'm actually going to be moving fairly soon.

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Um, is where I live and I also live outside the city.

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Um, and I love it.

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And I used to live in the heart for a little while.

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Um, and it was way too much of the heart.

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Um, you know, everything could be heard.

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Um, you know, there was nowhere you could really go.

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Um, and have solitude.

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Um, so I'm going to share that real quick because, uh, like I said, nothing

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to lose on this.

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Um, but to, to your point, um, this is Parkett Briggs Ranch.

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This is where I live.

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Um, little apartment community outside of San Antonio.

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You'll see that it's right on a golf course.

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And it's also right outside of a nature preserve.

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Um, and so I get to go on these walks around the department of night and you

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can actually see the stars.

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Um, you know, I get to go out and, you know, you don't know what type of animal

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you're in.

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I stepped on a snake one day, scared the heck out of me.

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Um, I screamed like a girl.

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Um, you know, that was not my favorite experience in the world.

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I don't blame you.

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I don't blame you.

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Yeah.

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They're like, it's just, you know, somebody later is like, cause it was

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just a garden snake.

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Like, no, every snake is a dead snake in my opinion.

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Like, I can't, I can't do it.

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Um, and the, the rent when you live outside of the city, by the way, um, is far

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more affordable than when you're competing for, uh, housing in the city.

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So there's, there's a lot of advantages as visionaries.

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Um, we have, we have, if we're going to grow in a way that's supported by our

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creator, then we have a responsibility to be white stewards.

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Um, or what we do.

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And so if you think the flashy cars, um, you know, and the cool sunglasses,

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um, you know, and the, um, the showboating of what you maybe don't pretend to have,

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but what you can't afford.

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Um, you know, what, what you're posturing as your sense of authority is what's

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driving people towards you.

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One, you're probably driving the wrong types of people towards you or the wrong

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types of the people who have the wrong types of ideas.

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People aren't bad, but our processes sometimes are our process for decision

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making sometimes is.

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Uh, then the, there's an amazing shift that occurs.

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Um, when you start learning how to be vulnerable as a leader, when you start

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learning how to engage in healthy dialogue and, and look at perspectives from

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new angles, um, there's a power of influence that I hope every visionary

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here that's listening in, uh, gets the chance to explore, um, for themselves.

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Um, because my way is not the right way.

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Dave's way is not the right way.

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It's just our way, um, but it is, it's amazing to feel centered, um, and, and

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what you do.

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And I haven't always had that myself.

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Um, Dave, what moving into dark subjects along those lines, what is your

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worst leadership experience ever?

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Hmm.

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What a good question.

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Um, I probably could have left my financial planning career in a better way.

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Um, I just, I knew I was done and I was done mentally, physically and emotionally.

364
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And I, uh, had, I mean, I was a little backsplendor.

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I was in the career for six and a half years and I never intended to leave.

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Like I wanted this to be the thing.

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Like I wanted to, I liked wearing the suit and tie in the beginning.

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I liked meeting people.

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I liked networking.

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I liked feeling like I made an impact.

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Um, as it turns out, I, I got bit by a spider.

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And I don't know where I was when I got bit, but I got literally, literally no, no superpowers,

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nothing out of that.

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Right.

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I bit on my, on my elbow and it put me in the hospital for, um, actually I went to the

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hospital twice.

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The first time they misdiagnosed me and they sent me home with some like, like 200

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milligrams of Advil and was like, Hey, come back in 48 hours.

379
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I'm like puking that night.

380
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I got a fever.

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Like it's my elbows the size of a softball.

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And like, you know, so I ended up being persuaded by a very smart and caring friend of mine to

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like, dude, you got, you got to go back.

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It's like, all right, fine.

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You know how we are.

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All right.

387
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I'll go back.

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I'll go back.

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And I'm very happy.

390
00:21:55,080 --> 00:22:01,400
I did because I was in the hospital for three days, two nights, pump, pull of IVs and, and

391
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antibiotics and all kinds of stuff.

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And they, uh, I had this moment when I went in Friday, early morning, uh, had this moment

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like Saturday night turned to Sunday morning.

394
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It's like one AM Sunday morning.

395
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And I was supposed to get out Sunday afternoon.

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I was going to be released.

397
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And I had this thought.

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I'm hooked up to all these like, you know, machines and like, I'm literally been in my

399
00:22:22,680 --> 00:22:28,920
bed for like two straight days and I'm not, uh, able to do the things that I, you know,

400
00:22:28,920 --> 00:22:29,800
want to do, love to do.

401
00:22:29,800 --> 00:22:30,520
I'm not active.

402
00:22:30,520 --> 00:22:31,720
I'm not, I'm not well.

403
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I'm not healthy.

404
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And I have this thought tomorrow, Sunday, that means the next day is Monday.

405
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It means I got to work.

406
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Maybe I'll just stay here another day.

407
00:22:42,040 --> 00:22:47,800
And it was like lightning bolt to the head download of dude, like, what are you doing?

408
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And, and I spent the entire rest of that night fast forwarding and having that vision cast

409
00:22:52,840 --> 00:22:58,040
out and realize that if I continued, I would have a B minus life, B plus at best.

410
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And that wasn't what I was aiming for with the one life that we know we have here and

411
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not knowing how long we're guaranteed to live it.

412
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So I made the decision to leave my career and I communicated that as best as I could.

413
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But I also left it pretty late and I probably could have done a much better job of making

414
00:23:20,440 --> 00:23:26,120
sure that everybody felt comfortable with me stepping away from, you know, being their

415
00:23:26,120 --> 00:23:32,120
advisor and being their leader of their own finances than I actually did.

416
00:23:32,120 --> 00:23:36,600
And that's something that I don't have many regrets, especially from a life standpoint,

417
00:23:36,600 --> 00:23:40,520
but from a leadership standpoint, I could have communicated much better and clearer

418
00:23:40,520 --> 00:23:46,680
and held a better boundary when it came to actually continuing to help those folks.

419
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And that was back in November of 2017.

420
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I've grown a lot personally and professionally since then, but

421
00:23:52,680 --> 00:23:59,000
I would take a do over with how I stepped away from my last career.

422
00:24:00,760 --> 00:24:05,880
Wow. The lesson that you're teaching right now, this is one of the greatest powers that

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00:24:05,880 --> 00:24:09,480
visionaries overlook and don't think about.

424
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And I know this because I'm also guilty of not caring about my exit strategies in the past

425
00:24:16,200 --> 00:24:23,320
and really taking a very long time to figure out what you figured out so quickly with that

426
00:24:23,320 --> 00:24:30,520
experience. I think a lot of visionaries grow up being rejected in different fashions,

427
00:24:30,520 --> 00:24:34,840
not all of them, but I think a lot of us share that in common where if you experienced high

428
00:24:34,840 --> 00:24:42,040
amounts of rejection as a kid or based on the ideas that you had and I did, I had a ton of

429
00:24:42,040 --> 00:24:48,840
pain of awful rejections, then you kind of learned the survival instinct of being like,

430
00:24:48,840 --> 00:24:53,880
screw that, I'll find my own opportunity. I'm going to walk by the beat of my own drum.

431
00:24:53,880 --> 00:25:00,680
We make these cool scenes that support us on our layer and willingness to move on.

432
00:25:01,880 --> 00:25:08,920
I became a ladder jumper and realized that if I want to climb that, you got a long way to climb

433
00:25:08,920 --> 00:25:14,200
the ladder. No, I'll climb this ladder and I'll get their ladder to recognize how awesome I am.

434
00:25:14,200 --> 00:25:19,800
Right. And I'll get their ladder to recognize that. That was kind of my beginning plan as a 0.33 GPA,

435
00:25:20,360 --> 00:25:26,520
you know, a dropout was I got to fight my way to the top. I didn't have to. It was a chosen path,

436
00:25:26,520 --> 00:25:34,040
but visionaries, if we don't learn to move towards humility in that process and realize that there

437
00:25:34,040 --> 00:25:38,520
are healthy relationships and we can lead by example on the healthy relationships and we can

438
00:25:38,520 --> 00:25:45,320
properly prepare exit strategies, we're going to continue to have explosions in our life when they

439
00:25:45,320 --> 00:25:52,520
are unnecessary. To honor your example on that and to honor somebody very important to me,

440
00:25:52,520 --> 00:25:59,480
Jaime Jimenez helped me build this podcast. Jaime was working with me out of out of Columbia

441
00:26:00,040 --> 00:26:07,560
and just an absolute amazing project manager. He has the potential to someday be COO or CEO.

442
00:26:07,560 --> 00:26:12,920
He's just so talented and so gifted. He speaks English really well too, really helped the team and

443
00:26:12,920 --> 00:26:17,560
he was with us for eight months full time, giving his heart and soul to this just like all of the

444
00:26:17,560 --> 00:26:23,720
rest of my team. And he was recruited back to his old position where he worked for seven years

445
00:26:24,520 --> 00:26:29,800
and they offered him a good sum of money more than what I was offering, but he was also going to

446
00:26:29,800 --> 00:26:36,440
not have the stress that he had with trying to help us move our mountains forward. And Jaime could

447
00:26:36,440 --> 00:26:42,760
have closed up shop left, done all the things I've done so many times in my past and so many,

448
00:26:43,320 --> 00:26:48,200
so many things that it's like the same thing I see so many visionaries do, but we handled that

449
00:26:48,200 --> 00:26:53,480
and he almost did. He almost, you know, moved forward a little bit too fast with that without

450
00:26:54,120 --> 00:26:58,680
honoring the process and I explained to him, Hey man, I know you're kind of mentally checking out

451
00:26:58,680 --> 00:27:05,080
right now and that's okay. I said, but there's an opportunity here if you can help bridge the gap

452
00:27:05,080 --> 00:27:10,120
on the next process and, you know, keep your conviction and what we're up to,

453
00:27:11,160 --> 00:27:15,320
then setting off into the sunset, there will never have any doubts on our end.

454
00:27:15,960 --> 00:27:21,080
If you ever want to come back, we'll never have any challenges of, you know, of being a reference

455
00:27:21,080 --> 00:27:29,240
for you. And he took that to heart. He completed it and in his eight months time, he wasn't supposed

456
00:27:29,240 --> 00:27:35,480
to make 1% of the company an equity agreement with us unless he completed his year. Heck,

457
00:27:35,480 --> 00:27:39,640
no man, I honored that. I said, you helped us create this foundation. You handled this process

458
00:27:39,640 --> 00:27:45,640
the right way. Now I wanted to work with us part time. And I said, no, I said, your wife needs

459
00:27:45,640 --> 00:27:50,200
you at home. You know, you need to stay focused on this new opportunity, get yourself established

460
00:27:50,200 --> 00:27:56,440
there. We need to see if we're going to sink or swim without you. Do I want to see that as well?

461
00:27:56,440 --> 00:28:00,680
And so he's, he's on call. I could call him up and say, Hey, tomorrow, let's get started again.

462
00:28:00,680 --> 00:28:05,880
And I'm probably going to do that in the next week or two. But it's been a good six months.

463
00:28:05,880 --> 00:28:14,920
And he is one of my best friends. Again, you shared the story on it. We as visionaries do not

464
00:28:14,920 --> 00:28:20,520
plan our exit strategies hardly at all. It's almost always a bad situation when we're firing

465
00:28:20,520 --> 00:28:25,880
an agency or letting go of somebody or somebody's moving on because they're disgruntled mad

466
00:28:25,880 --> 00:28:31,560
and it's because we don't think through how do we, how do we put the relationship first

467
00:28:32,280 --> 00:28:37,800
when we're green as mutual human beings to part ways? Any further thoughts on that before we

468
00:28:37,800 --> 00:28:44,520
go into best leadership, Dave? One of my, uh, one of the big takeaways I got from the story you

469
00:28:44,520 --> 00:28:48,680
shared and that I've used in the past is, you know, we've all heard the first impression is the best

470
00:28:48,680 --> 00:28:54,840
impression. Well, the last impression is the lasting impression. And so it doesn't matter what the

471
00:28:54,840 --> 00:28:59,160
first impression is, you know, it's like, if it ends on a sour note, like you could have been

472
00:28:59,160 --> 00:29:06,120
great for seven months and 29 days, but that 30th day of the last month was, was bad. And so

473
00:29:06,120 --> 00:29:10,120
that's going to be the lasting impression, right? And so that's something that I've really taken

474
00:29:10,120 --> 00:29:14,600
to heart personally and that I've tried to impart with, you know, my clients who are going through

475
00:29:14,600 --> 00:29:19,400
transitions or whatever is like the last impression is the last thing impression and like see it

476
00:29:19,400 --> 00:29:23,240
through, you know, see it through. Is that your quote or do I need to reference somebody? That's

477
00:29:23,240 --> 00:29:28,520
me, man. I made that up. I was so stoked. I have to ask because it's just so darn good.

478
00:29:28,520 --> 00:29:34,360
Thank you. I was like, okay, yeah, that's, that's brilliant. I will absolutely be quoting you on

479
00:29:34,360 --> 00:29:40,040
that often. All right. So moving into the next one, the best leadership experience. What's your

480
00:29:40,040 --> 00:29:45,800
best leadership experience ever? This can be you. This can be a mentor. It can be any, any, it can

481
00:29:45,800 --> 00:29:58,440
be a movie. Man. I'll tell you a recent example. And so I've spent the last three and a half or so

482
00:29:58,440 --> 00:30:06,760
years since I found the modality of story work. I've, I've spent the last three and a half years

483
00:30:06,760 --> 00:30:12,600
on defense largely with my business. You know, I was, I was taking things as they came. If I got

484
00:30:12,600 --> 00:30:18,040
asked to be on a show, I'd get on a show. If I got a referral or a personal introduction, which was

485
00:30:18,040 --> 00:30:24,920
fueling my business, then great. I wasn't intentional with my branding. I wasn't intentional with

486
00:30:24,920 --> 00:30:31,800
anything other than my fulfillment. And I had in my mind that, you know, I wanted to create and then

487
00:30:31,800 --> 00:30:36,040
step into the identity of being a world-class story work coach. And I wanted to do that first

488
00:30:36,040 --> 00:30:46,360
before I focused on anything else. And I realized that over the two and a half, three years that I

489
00:30:46,360 --> 00:30:52,120
had become that, and I had stepped into that and that the results spoke for themselves, my testimonials

490
00:30:52,120 --> 00:30:57,240
and referrals spoke for themselves. And, but at the same time, I had this realization of like, well,

491
00:30:57,240 --> 00:31:03,160
okay, like I'm fulfillment's way up here. And my ability as a coach is way up here in my business,

492
00:31:03,160 --> 00:31:07,720
like the actual nuts and bolts of the business outside of like the money I was making, the money

493
00:31:07,720 --> 00:31:16,760
was great. But as a business, I was a poor business owner, right, at best, at best. And so this past

494
00:31:16,760 --> 00:31:23,080
year, 2023, we're recording this very early in 2024. But in 2023, I have made it a huge point to

495
00:31:23,080 --> 00:31:29,240
step up and try to bring those things level without dropping my main goal of being the best coach

496
00:31:29,240 --> 00:31:35,960
that I can possibly be and being the best to ever do this work. And so stepping my business up to meet

497
00:31:35,960 --> 00:31:42,120
that identity of ultimately getting to being a world-class business owner as well. That's been

498
00:31:42,120 --> 00:31:47,800
my best leadership experience, because I've learned so much and I've messed up so much, but I've also

499
00:31:48,600 --> 00:31:56,920
had some really good successes there. And my most, my most best, Jesus, Louise, my, I'm calling my

500
00:31:56,920 --> 00:32:03,720
favorite success in this is I hired my fiance, who is an incredible creative and she's an amazing

501
00:32:03,720 --> 00:32:12,680
writer. She's an author. She is, is at her best when she's creating. And we were recently engaged

502
00:32:12,680 --> 00:32:20,440
in November in Santorini. Thank you. Thank you. Very excited. And, you know, it was all going to

503
00:32:20,440 --> 00:32:25,480
the same place anyway. So I figure, you know, why not let her step into her creative genius and help

504
00:32:25,480 --> 00:32:31,800
me. And it's been a really fun experience and it's been a really cool experience not only as a man,

505
00:32:31,800 --> 00:32:42,600
but as a leader of my business and now our, our family to learn to work together in that capacity

506
00:32:42,600 --> 00:32:49,000
and to do so with grace and to do so with love and to do so with, again, good communication,

507
00:32:49,000 --> 00:32:53,800
because that's the key to absolutely anything. So I'm very proud of how I've shown up there,

508
00:32:53,800 --> 00:32:58,600
even though it sure as heck has not been perfect, but I'm proud over the past year and especially

509
00:32:58,600 --> 00:33:07,560
over the past couple months of working with her. It's one of the hardest things in life is

510
00:33:09,960 --> 00:33:17,320
having a relationship with anybody, spending more and more and more and more and more and more time

511
00:33:17,320 --> 00:33:20,840
was that relationship. You had two different human beings with two different purposes, two

512
00:33:20,840 --> 00:33:26,040
different minds, two different opinions. And so the more those get closer and closer together,

513
00:33:26,920 --> 00:33:32,440
the more potential there is for, for clash, but the more, the more potential there is for a more

514
00:33:32,440 --> 00:33:38,520
permanent bond as well. And so I know, I know people freak out about that or think like, oh my,

515
00:33:38,520 --> 00:33:43,960
if you want good relationships, don't talk politics, don't talk religion, you know, and,

516
00:33:43,960 --> 00:33:49,400
and don't talk about what was the other one, I forget, but sports or something. And I was like,

517
00:33:49,400 --> 00:33:56,440
well, if you want a relationship to survive, you know, then yes, without any depth, then that is

518
00:33:56,440 --> 00:34:04,520
true. But I want deep relationships. You know, and that's, that's what you guys are so honorable to

519
00:34:04,520 --> 00:34:10,440
me. It's that standing outside the fire song, Garth Brooks style, life isn't lived unless you're

520
00:34:10,440 --> 00:34:18,120
standing in the fire and taking that risk. So kudos to you guys. One of the things that

521
00:34:18,120 --> 00:34:23,240
that you mentioned in there was this defense and this reacting the fulfillment aspect of making

522
00:34:23,240 --> 00:34:29,000
that shift. It was the EMeth by Michael Gerber that opened my eyes to that shift and realizing,

523
00:34:29,000 --> 00:34:34,520
holy crap, I've been doing this for a very long time for a lot of different companies. And I still

524
00:34:34,520 --> 00:34:40,440
suck at it. And he knows why he's basically writing a journal about my story. You know,

525
00:34:40,440 --> 00:34:48,120
you know, just so empowering. How did you, how did you come to realize yourself that, that you

526
00:34:48,120 --> 00:34:55,480
weren't, you weren't looking at your business in the right way? Yeah, great question. I, you know,

527
00:34:55,480 --> 00:34:59,560
and this is very cliche, but I didn't care about the money, like it was coming in and I was very

528
00:34:59,560 --> 00:35:05,960
happy about it, but that's not like it was never on my equation, like I searched and sought out

529
00:35:05,960 --> 00:35:11,640
flexibility, freedom and impact. And the flexibility of time is what I was really after.

530
00:35:12,440 --> 00:35:16,600
You know, I, I change out the word time with life all the time. You know, I was like, Hey,

531
00:35:16,600 --> 00:35:21,480
how are you spending your time? AKA, how are you spending your life? And a lot of the life or a

532
00:35:21,480 --> 00:35:26,520
lot of the time I, you know, at least in my past wasn't happy with that exchange. And so

533
00:35:26,520 --> 00:35:36,840
it wasn't until I realized that I wanted more than my third of an acre, 15 minutes outside of, of

534
00:35:36,840 --> 00:35:42,840
Richmond, you know, and it wasn't, so I realized that, Hey, I do want to start a family someday.

535
00:35:42,840 --> 00:35:48,680
And millions, if not billions of people have done it in a worse financial situation than me,

536
00:35:48,680 --> 00:35:55,320
and it could be a lot better and easier and safer and more productive if I focused more on my

537
00:35:55,320 --> 00:36:03,480
income and continued to lean into that time that I do have. I'm very time rich as well. And, and I

538
00:36:03,480 --> 00:36:11,320
like that I'm very life rich. And so I knew that there were things that I could do differently and

539
00:36:11,320 --> 00:36:18,840
better that would make me more efficient and systems that I could lean into. I've got ADHD and I

540
00:36:18,840 --> 00:36:25,080
loathe structure and systems, but I also understand that if I make the call and if I, if the system

541
00:36:25,080 --> 00:36:30,280
works for me and I can implement it the way that feels good for me, then, then that's a system that

542
00:36:30,280 --> 00:36:37,480
I can lean into as long as it's not an outward kind of like if the pressure isn't outward,

543
00:36:39,080 --> 00:36:43,480
you know, then it's okay. Like if the pressure comes from within, then, then yeah, I can handle

544
00:36:43,480 --> 00:36:51,720
that. Right. Yeah. ADD and ADHD people absolutely love systems. You know, they don't know it. You

545
00:36:51,720 --> 00:36:54,680
know, we don't, we don't like to admit it. You know, it's like, you know, we, there's lots of

546
00:36:54,680 --> 00:36:59,720
things we don't like to admit. We don't, we know, we hate change. We love change. You know, it changes

547
00:36:59,720 --> 00:37:04,200
from night to day every day when we get excited about one or the other. You know, we have a system

548
00:37:04,200 --> 00:37:09,320
in our body that helps us breathe and that helps our digestive system stay on track and do things.

549
00:37:09,320 --> 00:37:14,920
Like we, we very much understand systems more than we give ourselves credit for. But a lot of

550
00:37:14,920 --> 00:37:19,000
times the world beats us up about our inability to follow systems that don't make any sense to us.

551
00:37:19,000 --> 00:37:23,560
Yes. So you found some that make sense. They're passionate about strengths, you know, being

552
00:37:23,560 --> 00:37:28,360
strength conditioning was a system. Now you're finding those aspects for your business as well,

553
00:37:28,360 --> 00:37:32,920
and that's amazing. I went through the same phase, phase, my whole life leading up to

554
00:37:32,920 --> 00:37:40,600
about three, four years ago, three years ago. I know it was four years ago, four years ago. I said,

555
00:37:41,160 --> 00:37:44,040
you know, I don't care about the money again. You know, I was still saying that was my mantra.

556
00:37:44,920 --> 00:37:50,520
And then don to me, if I don't care about the money, the money is not going to care about me.

557
00:37:51,880 --> 00:37:58,680
And as a resource that God gives me, I'm also being irresponsible as a steward. I'm saying,

558
00:37:58,680 --> 00:38:03,480
hey, I'm just going to bury these talents under the sand, make sure they're safe, but, but I'm

559
00:38:03,480 --> 00:38:08,920
going to, I'm going to go focus on other things. The shifts that occurs in our opportunities when

560
00:38:08,920 --> 00:38:15,480
we begin to welcome money in abundance, not love it, but welcome it and realize this resource

561
00:38:15,480 --> 00:38:21,320
matters for moving my objectives forward. Therefore, how can I cultivate a healthy relationship with it?

562
00:38:22,200 --> 00:38:28,440
That's, that's a fantastic move for entrepreneurs to make. So if this is the last chance you had

563
00:38:28,440 --> 00:38:33,560
ever to share a powerful lesson with visionaries, what powerful lesson can other visionaries learn

564
00:38:33,560 --> 00:38:39,720
from your experience? Breathe and write down the stories that you tell yourself that you feel

565
00:38:39,720 --> 00:38:45,160
like are holding you back. So just like you said with the system, the system of our breath, like

566
00:38:45,160 --> 00:38:51,720
our breath drives our physiology, and I could breathe like this. Right. Like I'm exercising or

567
00:38:51,720 --> 00:38:56,040
having a panic attack, and I'm going to be in an upregulated sympathetic nervous system, fight,

568
00:38:56,040 --> 00:38:59,640
flight or freeze response state. Conversely, I can breathe like this.

569
00:39:03,960 --> 00:39:07,720
Where we always have time to take that breath, we always have the power to take that breath,

570
00:39:07,720 --> 00:39:12,040
but to choose our response to the situation. And that's going to pull us down into that

571
00:39:12,040 --> 00:39:18,040
parasympathetic rest and relax or feed and breathe nervous system state. And it's in that state that

572
00:39:18,040 --> 00:39:23,320
we can process our emotions. It's in that state that our bodies store memories properly. It's in

573
00:39:23,320 --> 00:39:31,960
that state that we heal ourselves, heal ourselves. Right. And we're able to, if we breathe and then

574
00:39:31,960 --> 00:39:37,400
take the stories and the thoughts and the words and the things from our heads that are bothering us

575
00:39:37,400 --> 00:39:44,200
or holding us back or keeping us down or creating conflict, and we put that onto a page, we put

576
00:39:44,200 --> 00:39:49,000
that onto a computer screen. What we're doing is we're taking ourselves out of the story.

577
00:39:49,000 --> 00:39:54,680
So we're going from being in the story to now we're observing the story and creating space and

578
00:39:54,680 --> 00:39:59,160
distance. And that allows us to see things from an entirely different perspective. Oftentimes,

579
00:39:59,160 --> 00:40:05,240
that combination of simply writing the event or the thoughts down, whether that happened when you

580
00:40:05,240 --> 00:40:11,560
were seven, 17, 37, seven minutes ago, it doesn't matter. Right. Like putting that onto the page

581
00:40:11,560 --> 00:40:22,920
or onto the paper, creating that distance and breathing that can create the space in order

582
00:40:22,920 --> 00:40:27,160
to see it differently. And when we can see it differently, we can make different decisions,

583
00:40:27,160 --> 00:40:33,000
we can respond in a different manner. And thus we have now become the architect of our reality,

584
00:40:33,000 --> 00:40:38,040
as opposed to just, you know, flowing through it and having it happen to us.

585
00:40:38,040 --> 00:40:43,480
I cannot convey enough the divine power of the timing of your show for me.

586
00:40:43,480 --> 00:40:46,280
Tell me more. Tell me more.

587
00:40:46,280 --> 00:40:54,920
Yeah. Yesterday, hosted Marina Stamos from the One Minute Talk and Earth Shatteringly Good

588
00:40:55,480 --> 00:41:02,920
in terms of helping people understand how to frame. Now you come on with a very, very similar

589
00:41:02,920 --> 00:41:09,800
understanding of the power of story, but completely different lessons about how to go about it and

590
00:41:09,800 --> 00:41:16,440
talking in depth about these components that again, when we combine more of the correct

591
00:41:16,440 --> 00:41:22,680
formulas, the virtuous formulas of life together, we continue to strengthen the powers. And this

592
00:41:22,680 --> 00:41:28,200
is something that we are benefiting from tremendously right now and where we're at with the

593
00:41:28,200 --> 00:41:33,480
optimization of first class business and vision pros live and I sit there, I hope you know,

594
00:41:33,480 --> 00:41:37,640
some passion pro, like all this stuff comes together and it's sometimes hard to correlate

595
00:41:38,680 --> 00:41:46,920
how everything is working together. And I was with a mentor a few days ago. It's been almost a

596
00:41:46,920 --> 00:41:52,920
month now since Monty was here. And we talked for the whole day, two to 9pm. He's got to go,

597
00:41:52,920 --> 00:41:56,840
he's got to run, you know, so we go outside and I'm in shorts and a t-shirt and it's

598
00:41:56,840 --> 00:42:00,920
freezing to me. I'm texting through and through San Antonio. I love the heat. Don't put me in

599
00:42:00,920 --> 00:42:07,000
the cold, please. I don't like cold weather at all. No cold showers, not my thing. I've tried it,

600
00:42:07,000 --> 00:42:14,280
don't like it. I'll work on it. Breathe, right? So I'm out there with Monty and he's supposed to

601
00:42:14,280 --> 00:42:18,280
be leaving, but I know we just gonna keep jamming. He keeps going. I'm loving it. But I don't want

602
00:42:18,280 --> 00:42:23,400
him to know that I'm uncomfortable, but like, you know, I'm like shaking, you know, like I'm, but

603
00:42:23,400 --> 00:42:31,160
I start remembering that Jeffrey Sarah on the show challenged my, my disdain for cold, cold

604
00:42:31,160 --> 00:42:35,800
showers and I'm thinking about that. And then I'm thinking about, I'm listening to him about what

605
00:42:35,800 --> 00:42:40,120
he's saying, but I'm also training myself to breathe through this. And I noticed even with

606
00:42:40,120 --> 00:42:47,880
the first breath, when my breaths are long and slow, I can't feel the cold on the, on the inward

607
00:42:47,880 --> 00:42:54,520
breath on the outward breath. I'm still feeling a little bit and I'm like, dang, I'm not listening

608
00:42:54,520 --> 00:43:00,840
to him as well as I should be. You know, but I'm practicing a new skill. And we talked for like

609
00:43:00,840 --> 00:43:06,760
20 minutes out there. And I was, my body wanted to scream, you're dying, you know, like, this is

610
00:43:06,760 --> 00:43:13,400
awful, you know, but my, because I maintained the breath the way that I did and centered around

611
00:43:13,400 --> 00:43:21,800
that one simple reality. I wasn't shaking. He couldn't notice that I was hating the experience

612
00:43:21,800 --> 00:43:28,520
physically, but I was engaged in the super deep, important conversation about our philosophies on

613
00:43:28,520 --> 00:43:32,120
life that was very profound and I wasn't going to miss and I wasn't going to erupt and I wasn't

614
00:43:32,120 --> 00:43:37,320
going to give a sign that like, I need to go inside. It was very important to be in that moment.

615
00:43:37,320 --> 00:43:44,040
So you reiterating that allows me to just again, double down on something that I did again yesterday

616
00:43:44,600 --> 00:43:50,120
but related to playing the trumpet, which I don't play very often anymore, but there was an instance

617
00:43:50,120 --> 00:43:55,240
where my band director caught the fact that I could not as the leader of the band, we got second

618
00:43:55,240 --> 00:44:00,600
in state, I could not play this part for the life of me because of how fast your tongue has to move.

619
00:44:01,320 --> 00:44:05,960
And so every like, I don't know, maybe once a month, the song comes, I really play that song,

620
00:44:05,960 --> 00:44:15,160
I've been playing it for 20 plus years. And last night, as I was attempting that part,

621
00:44:15,160 --> 00:44:19,160
not with the trumpet, but with, you know, with what you do with your mouth, your aperture,

622
00:44:21,320 --> 00:44:30,040
I started breathing like that. And I did it for the first time ever. So silly. So I,

623
00:44:30,040 --> 00:44:35,800
I, that's something I would normally talk about, but to solidify the reality that man,

624
00:44:35,800 --> 00:44:42,040
I'm a firm believer in what you just said about using the breathing technique and also writing

625
00:44:42,040 --> 00:44:46,600
down those stories that help that hold you back. Marina got me right in those yesterday too. I started

626
00:44:46,600 --> 00:44:53,160
practicing last night and just how weird is that? You know, like back to back episodes,

627
00:44:53,160 --> 00:44:58,840
how you can say weird, you can't call miraculous, you can use whatever word twist you want my,

628
00:44:58,840 --> 00:45:04,360
my word for it, divine, miraculous. Thank you, Dave, for facilitating that.

629
00:45:04,360 --> 00:45:08,840
You're welcome. Can I point out something about the word weird for you?

630
00:45:08,840 --> 00:45:14,280
Yeah. It comes from old middle English, and it means to control one's fate or to control one's

631
00:45:14,280 --> 00:45:20,920
destiny. That's the etymology of the word weird. And, and I think a good thing or a bad thing.

632
00:45:20,920 --> 00:45:25,960
I think it's a great thing to control one's fate and to control one's destiny. I also,

633
00:45:25,960 --> 00:45:28,760
you know, if you look around at the state of the world, I certainly don't think it's a good

634
00:45:28,760 --> 00:45:33,240
thing to be normal. Quote unquote. I don't want to be normal. I like the weird aspect.

635
00:45:34,040 --> 00:45:38,360
I also believe in letting go, right? But there's, there's the balance is the harmony, right? And

636
00:45:39,320 --> 00:45:44,440
being able to set healthy boundaries and love people unconditionally, right? They go hand in hand,

637
00:45:44,440 --> 00:45:51,560
even though we want to convince ourselves or polar opposites. But so I get it. I'm picking it up now.

638
00:45:51,560 --> 00:45:56,040
Okay. So the controlling of one's fate, weird. I've always told, you know, like, I'm like,

639
00:45:56,040 --> 00:46:00,840
I'm, I love me weird. I mean, I got, I want to embrace that. It's my uniqueness, right?

640
00:46:01,560 --> 00:46:05,560
So I tell my kids, we're crazy. Like, you know, people say they were crazy, like, cool, thank you.

641
00:46:05,560 --> 00:46:12,600
I mean, I like it's great. Thanks. I'm totally happy with that. So I don't really have semantics

642
00:46:12,600 --> 00:46:19,480
issues unless the semantics are related to limiting beliefs, you know, or toxicity. And if those two

643
00:46:19,480 --> 00:46:26,120
things happen, back to your, your theory of, oh, word, of word choice, you know, mattering, I believe

644
00:46:26,120 --> 00:46:30,760
in that too. If you didn't catch it guys, you can go back to where I asked about the powerful lesson.

645
00:46:31,480 --> 00:46:36,280
Dave dove right into the healing power of story work. As he talked exactly about that. I mean,

646
00:46:36,280 --> 00:46:42,520
that's in essence, a large part of the healing power is following that step of breathing and

647
00:46:42,520 --> 00:46:46,840
writing down the stories that are holding you back and processing. It was beautifully articulated.

648
00:46:46,840 --> 00:46:52,600
Before we wrap up, Dave, is there, is there anything else that you are dying to share?

649
00:46:52,600 --> 00:46:54,760
Would love to share with the audience that's on your mind?

650
00:46:56,360 --> 00:47:02,760
Yeah, I'd just love to continue to reiterate that again, the stories we tell ourselves are

651
00:47:04,280 --> 00:47:09,720
dictating our reality in a very real and a very visceral manner. You know, we've all talked

652
00:47:09,720 --> 00:47:16,040
ourselves into bad moods. We've probably also talked ourselves at the good moods. And we sure

653
00:47:16,040 --> 00:47:22,040
as heck use different words to do that. You know, and so we're going to tend to see in our reality

654
00:47:22,040 --> 00:47:28,120
and see in our world what we're looking at. And I know that might sound like a duh thing, right?

655
00:47:28,120 --> 00:47:32,600
But if we see the negative, it's because we're looking at the negative. If we see the positive,

656
00:47:32,600 --> 00:47:37,160
it's because we're looking at the positive. And there's such great power and opportunity to

657
00:47:37,720 --> 00:47:44,200
create that joy and that love in our own life. And for those that we love being around,

658
00:47:44,200 --> 00:47:50,200
if we are looking at the good, and that goes especially for our own stories,

659
00:47:50,200 --> 00:47:56,200
you know, everybody's had hurtful experience in the past. Everyone has felt stuck or,

660
00:47:56,200 --> 00:48:01,240
you know, at certain points in their lives, everyone's vision for the future can sometimes

661
00:48:01,240 --> 00:48:08,440
get cloudy or be a little bit opaque, right? And so what we do when we work a story is we

662
00:48:08,440 --> 00:48:15,320
take that story, we put it down onto the screen or the page, we have written it out, we slow down

663
00:48:15,320 --> 00:48:21,480
how we read that story, we read it out loud, we add that breath in, and each time we're

664
00:48:21,480 --> 00:48:29,080
sinking a layer deeper into that parasympathetic state again. And again, when we're there, we can

665
00:48:29,080 --> 00:48:34,600
make decisions, we can heal, we can process, we can move on from the hurtful and the haunting

666
00:48:34,600 --> 00:48:39,480
experiences from the past, we can start to get our wheels turning again when it comes to the

667
00:48:39,480 --> 00:48:43,880
stuckness of the present, and we can start to clean the windshield a little bit of our vision

668
00:48:43,880 --> 00:48:49,080
for the future. And it's the through line between all personal development work that I've ever

669
00:48:49,080 --> 00:48:55,880
experienced in my life. It's so powerful. Absolutely. The brands that I see really crushing

670
00:48:55,880 --> 00:49:03,240
it have leaders. If you look at the top leaders, the ones who have a go-to-hearted feeling of

671
00:49:03,240 --> 00:49:06,440
go-to-hearted feeling of influence, they're very particular with their work choices.

672
00:49:07,000 --> 00:49:11,080
You know, they're not lackadaisical with what they say. They're very intentional

673
00:49:11,080 --> 00:49:15,880
with how they communicate with people, and that's what helps their audience know that they belong

674
00:49:15,880 --> 00:49:23,160
with where they're at. Two things I would add to what you've shared that my hope is inspires

675
00:49:23,160 --> 00:49:27,720
the visionaries out there, and it's also an invitation to you, Dave, to consider. And that's

676
00:49:27,720 --> 00:49:33,480
you shared two very, very powerful truths, and you also utilized the word for those who loved

677
00:49:33,480 --> 00:49:39,160
polarized content, and you said, I know that sounds cliche on one occasion, and you said,

678
00:49:39,880 --> 00:49:46,040
and that may sound like a moment, almost pulling away the power of what you shared.

679
00:49:46,040 --> 00:49:52,680
And there's this concept that I learned thanks to a Harvard study called the curse of knowledge.

680
00:49:52,680 --> 00:49:57,640
And the curse of knowledge is when we have learned something, we tend to take it for granted and

681
00:49:57,640 --> 00:50:02,920
assume that it's universal knowledge, and we call it common sense. And at the same time,

682
00:50:02,920 --> 00:50:10,920
if I give a caveman a water bottle, a modern water bottle, he might take a sharp object like a pen

683
00:50:10,920 --> 00:50:17,400
and stab it to get it open, whereas you and I have been taught from a young age to twist the top

684
00:50:17,400 --> 00:50:25,960
off. And so we sometimes, and this is why it's so important for visionaries too, though, if you

685
00:50:25,960 --> 00:50:31,320
were the one who felt, oh, well, that's cliche or Doug already knew that, and you're a leader,

686
00:50:31,320 --> 00:50:37,800
you're a visionary, who on your team doesn't know that yet. Who on your team hasn't heard that?

687
00:50:37,800 --> 00:50:46,600
And if we come at people with that, I guess, entitlement of knowledge, you know, or that

688
00:50:46,600 --> 00:50:50,600
correlation with like, oh, well, everybody's already heard this, then what it does to the

689
00:50:50,600 --> 00:50:54,440
people in the room who haven't heard it is it can have an adverse effect on their ability to

690
00:50:55,000 --> 00:51:01,000
to listen. And they may even shy away and leave, because they they worry that, oh, well, I'm not

691
00:51:01,000 --> 00:51:08,120
good enough to be in this environment, because I didn't know that. So thank you for for hearing

692
00:51:08,120 --> 00:51:11,960
me out. Thank you for giving the opportunity for all of us to learn that because it's vision. And

693
00:51:11,960 --> 00:51:19,640
I do this every day to somebody. You know, we all do. And the more we sharpen our abilities to

694
00:51:20,600 --> 00:51:27,960
articulate what we want to accomplish with others for the intent of doing good, the more the more

695
00:51:27,960 --> 00:51:31,960
powerful success we'll have with with them on whatever it is that we're up to.

696
00:51:32,680 --> 00:51:38,360
Yeah, thank you for sharing that. That's I'm going to take that to heart. I tend to be very

697
00:51:38,360 --> 00:51:43,000
be very coachable, which is a good thing. And I think that's something that is is I love and the

698
00:51:43,000 --> 00:51:46,520
clients that I work with the best clients are coachable, and they take a lesson, they go, oh,

699
00:51:46,520 --> 00:51:51,160
ding, ding, ding, I'm going to use that. So that is is well received. And I appreciate you sharing

700
00:51:51,160 --> 00:51:57,560
that. Awesome. And for those of you who are listening in, the landing page will have Dave's

701
00:51:57,560 --> 00:52:03,720
resources for his work, his story work. And if you're in the position to where you haven't focused

702
00:52:03,720 --> 00:52:09,560
on your brand story, or you don't have your brand serratically in a way that is driving people to

703
00:52:09,560 --> 00:52:13,960
organically share what it is you do, I'm not talking about referrals and we'll pay $50 for you

704
00:52:13,960 --> 00:52:18,600
to refer that's not organic. I'm talking about reaching what's called the third moment of truth

705
00:52:18,600 --> 00:52:22,040
that experience where somebody takes a bite of the cereal and they love it so much, they go, honey,

706
00:52:22,040 --> 00:52:27,560
come try this. Right. That's organic. That's what people that's where people are falling in love

707
00:52:27,560 --> 00:52:33,000
with the experience. And Dave has a superpower to unlock that for brands. So definitely,

708
00:52:33,000 --> 00:52:37,720
definitely reach out to him and find out how you can add that superpower to your arsenal, because

709
00:52:38,280 --> 00:52:44,120
if we fail to clarify our vision for those that we are serving, we will, we will fail to inspire

710
00:52:44,120 --> 00:52:49,640
them to take part in that vision. And that is really the centerpiece and foundation of why we've

711
00:52:49,640 --> 00:52:54,600
created this podcast is to help visionaries clarify just that. Dave, thank you for being a shining

712
00:52:54,600 --> 00:52:59,400
example of that. And vision pros, everybody have an excellent weekend. We'll see you on the next

713
00:52:59,400 --> 00:53:03,960
episode. Thank you. Thank you for being here today. I'm really happy that you tuned in to

714
00:53:03,960 --> 00:53:09,640
vision pros live. I'm looking forward to seeing your reactions as these episodes continue to move

715
00:53:09,640 --> 00:53:13,560
forward. This is going to get more and more fun. We'll have more and more engagement as well. We'll

716
00:53:13,560 --> 00:53:17,960
invite people to participate in the show. And thank you for giving us your time and attention.

717
00:53:17,960 --> 00:53:29,720
Have an excellent time.

