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I believe that.

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Fresh Prince, right?

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So that's my claim to Philadelphia.

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Fresh Prince and Hershey's.

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Thank you, Philadelphia.

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That's right.

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And Marina, we got you too, which is awesome.

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So before we dive in though,

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I wanna know a little bit more

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just about the one minute talk.

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Like the one minute version.

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What is it, why and how does this work?

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So basically if you've noticed

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that people have short attention spans, right?

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So if you think about social media

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or about any time that you're encountering someone new

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and they're starting to tell you what they do,

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whether you ask them to or not,

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they kind of have to get to the point quickly

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or what do you do, right?

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You go right back to just scrolling.

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And the one minute talk really is just a very systematic way

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to use really best practices

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to tell people what they really wanna hear

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so they keep listening to you longer than a minute.

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That's kind of in a 30,000 foot perspective.

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But it's basically a way for you to find

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on a business level,

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it's a way for you to really test your message

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and make sure or to build a message

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that your early adopter will say yes to

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and turn a conversation that starts off with one minute

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into maybe four or five and even six figure win.

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I love it.

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I'm bought in.

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Way to fulfill on it as well.

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And we'll cut to the break and be right back.

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All right, welcome in to Vision Pros Live.

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With Jackson Callum, I'm your show host.

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We'll be doing interviews for visionary entrepreneurs

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and guest leaders who are building

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fantastic visions out there.

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And we'll see you next time.

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Thanks to all of you.

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I'm excited to see you guys.

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Until next time.

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Bye bye.

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Bye bye.

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Bye bye.

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Bye bye.

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Hey, what's up Vision Pros?

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Welcome to another episode of Vision Pros Live.

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I'm your show host, Jackson Callum,

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founder and CEO of First Class Business.

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I'm excited to have Marina Stamos on today.

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It's gonna be an interesting show

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because she focuses on helping people

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with their one minute talks.

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Well, we've got about 30 minutes of content to cover.

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Now, we'll of course dive into her vision,

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her leadership experiences, the whole nine yards.

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And I'm very grateful to have her time.

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We met at a great conference, by the way,

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back in September of this past year.

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And we got to spend four days learning

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from excellent speakers on different subjects.

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And it was awesome to just get to know her as a human being

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beyond the fact that she also has this great skillset.

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So I'll bring her on in just a little bit

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and give a little bit more background

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into what she does and why I believe in her capabilities

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to help people with this woman to talk.

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Before we do that, the sponsors, The Wellness Shop,

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365 with Sean and Julianne Lechuga.

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Sean and Julianne have proven to be amazing human beings.

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And when I'm looking for solutions,

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I don't just look at the surface level solution.

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I want to know the back story.

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I want to know who I'm working with.

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Where does this come from?

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Most of us do with the things that we want in life.

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What caught my attention was this wheel.

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The 365 Harmony of Life Wheel Assessment.

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I saw that, OK, they're budding entrepreneurs.

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They absolutely have opportunity to learn and grow

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just like all of us.

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But what they're onto with this is,

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man, a holistic wellness professional

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who also cares about my joy, my spirituality, my creativity,

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my relationships, my home environment, that is awesome.

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And so I bought into the idea of, man, I really want to see

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if there's an opportunity to work together on this.

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So some of you, those who've gone through the show experience,

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know that Sean also helps with the Vision Pros Life podcast

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at this point.

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About four months later, we decided

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to partner at different levels.

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But what he's building in terms of holistic wellness

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and what Julia is also building in terms of diets and exercise,

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and she's getting her master's degree right now,

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I think the world to them is human beings.

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And I know they're going to build great things because they

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are excellent visionaries.

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And there's the Lost Spot with Melissa Gray.

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You can also catch her episode.

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She's also a client of ours now and has

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moved forward working with us.

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What I love about Melissa, though,

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is rather than most attorneys that I'm kind of intimidated

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to talk to, or they kind of come at you,

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or they're kind of condescending,

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or they speak over you because they don't know

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how to educate properly, Melissa is the exact opposite of that.

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She is one who understands that law doesn't

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have to be complicated.

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She understands business ownership as well.

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And she's on a mission to help empower business owners

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with all their legal needs.

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I'll just be honest with you.

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If you're listening and you don't work with a lot

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of entrepreneurs, 90% to 95% of the entrepreneurs

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I've ever worked with did not likely have a legal counsel

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in place for themselves.

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And the ones who do have that usually

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got it in a very hasty last minute decision,

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or they're overpaying for the legal counsel that they get,

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and it comes back to hurt them.

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I've experienced that in different businesses as well.

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Restaurant Connect, we spent $20,000

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on a trademark lawsuit with somebody who tried

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to steal our business name.

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If we had done more due diligence

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at that time of growth, had we found the right person

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to represent us and the right person to help us get through

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that, I don't think we would have spent a fortune on that

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when, at a time when we needed that for the foundation

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of our business.

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We did what we needed to get by.

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But when we become wise stewards of the departments

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that are required for creating a sustainable business,

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we become that much more effective with our growth.

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So I'd highly recommend looking into what Melissa's up to,

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catching her episode.

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Before we dive into Marina's story again, the water project.

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We all have the opportunity to give back.

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I hope to inspire you to do so, whether it's giving back

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to somebody that you see on the street who's in need of an uplift

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and they're right there in front of you,

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or you have another cause, or you're

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inspired by the water project as well.

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We've got millions of people in the world who don't even

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have access to clean drinking water.

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And whether it's the children who

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have to leave school to go get water three or four miles away,

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and the water might not even be safe for their family

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to drink or bathe in, et cetera, or a friend

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who has to leave behind work in order

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to provide water for their basic household necessities.

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We have the opportunity to see, thanks to the water project,

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which projects we're supporting.

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We get to see the outcome of that

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and the generational impact of being

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able to provide that necessity that you and I get to walk

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probably 10 yards away from where we're at right now

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to get clean water.

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We get to bring that to fruition for people

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in another nation.

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So if you feel inspired to help with that

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but you don't have the finances, my request

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would be to trust yourself to share this with your network

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and that good things can come from that.

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It's amazing what we can do when we simply share and invite

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people to take action.

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So as far as Marina goes, her professional background,

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she's the CEO and creator of the One Minute Talk

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method for client attraction.

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She's recovered from a face down failure

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as well to growing a multiple six figure business

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and to become an internationally recognized speaking to income

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coach and speech writer.

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Now, her hardworking team and her help clients increase

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revenue have helped clients increase revenue by more

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than $30 million combined.

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She's an Emmy nominated former TV news producer,

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probably laughing a little bit at my stumbling on this

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because I'm not a news producer.

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And her client successes have been featured everywhere

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from TEDx to entrepreneur to Oprah Magazine.

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So without further ado, Marina, welcome to Vision Pros Live.

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I'm happy to have you here today.

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Thank you, no, and your delivery was great.

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Appreciate you, you're awesome.

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Thanks for building me up and we can end now.

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No, let's head right in.

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So Marina, what's the vision ahead for those who you serve?

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What does their outcome look like?

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The first, the thing that you could look at

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and count would be money, right?

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They want to make money.

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I typically, while I serve all kinds of people,

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that my primary focus and my heart is with that solopreneur,

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that person who's just trying to take care of their family,

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take care of themselves and they need, let's say,

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a couple hundred thousand extra to do that.

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And what it does for them, what I will remember

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years from now is not what people paid me

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or even the amount of money that they made

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while working for me, but it's those emails

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that I have screenshotted that say things like,

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I'm out of debt for the first time in my adult life.

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I was able to leave my abusive husband

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because of the money that I make.

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I was able to leave a terrible situation at work

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because of this money.

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That's why I do what I do, to have security and dignity

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of gainful self-employment, because that's what money does.

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That's what I absolutely loved about the testimonials

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I was reading through on your website.

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And the stories of these individuals

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is you've connected the reality that one,

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money is a powerful resource

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and that resource can be used for good and for bad.

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You focused wholeheartedly on the fact

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that we can use it for good.

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Cynthia, if you could share the site right now for Marina,

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I would love to see the testimonials.

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So everybody is listening.

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I was just asking that we review some of these testimonials

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so you can see it.

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You can pause your screen and see what's on there,

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what people are saying about Marina's program

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because she's created some transformational stories

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for people aligned with exactly what she said.

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That hits my heart about the women who feel trapped

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in a marriage that if they had the financial capacity

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to make a choice, then the choice becomes

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that much more clear and possible.

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You can stop right there on her.

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She's one of my, she's my goat.

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She's my greatest of all time.

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But anyway, yeah, they're all great.

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Absolutely.

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And so you've got people who are getting

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their first $13,000 a month,

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people who go from earning a little bit to 150,000.

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And again, the outcomes that are possible

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when we make those shifts are absolutely powerful.

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So thank you for sharing that.

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What's your vision for you?

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What do you see for yourself on the horizon?

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To get even better at what I do

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so I can serve even more people.

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And it's funny because everyone's like, you gotta scale.

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You gotta scale.

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If you don't scale, you're a failure.

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You, you know, and I use real estate as my growth vehicle.

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I'm not against scaling,

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but I am that person who would rather be able

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to be available on the one-to-one level.

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I have a group program,

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but I just find that today in today's world,

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where people, the mind is already naturally very busy,

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right, but people's ability to take control

264
00:11:05,920 --> 00:11:08,380
of their message, take control of their business.

265
00:11:08,380 --> 00:11:11,960
And then again, take control of their finances.

266
00:11:11,960 --> 00:11:15,600
There's like a zero, they're just at zero

267
00:11:15,600 --> 00:11:18,840
and they can stay at zero for months and even years.

268
00:11:18,840 --> 00:11:22,080
And they need someone to just come in who cares,

269
00:11:22,080 --> 00:11:23,400
who just takes them through

270
00:11:23,400 --> 00:11:25,960
and kind of does it for them when needed

271
00:11:25,960 --> 00:11:28,200
so that they can actually have a chance

272
00:11:28,200 --> 00:11:31,720
to get control of their finances,

273
00:11:31,720 --> 00:11:33,760
create the security and dignity

274
00:11:33,760 --> 00:11:35,720
of gainful self-employment.

275
00:11:35,720 --> 00:11:39,160
So just to keep doing what I do, but even more.

276
00:11:39,160 --> 00:11:41,280
And when I say to not scale,

277
00:11:41,280 --> 00:11:42,760
I'm not worried about scaling.

278
00:11:43,680 --> 00:11:44,960
I'm gonna always be that person

279
00:11:44,960 --> 00:11:46,040
who just does it for you.

280
00:11:46,040 --> 00:11:50,000
I'm the ghostwriter for a lot of CEOs

281
00:11:50,000 --> 00:11:52,440
because some people just cannot succeed

282
00:11:52,440 --> 00:11:54,080
in a group program.

283
00:11:54,080 --> 00:11:56,600
A lot of the people I serve are people in group programs.

284
00:11:56,600 --> 00:11:57,980
I'm like, you know what?

285
00:11:57,980 --> 00:11:59,280
Don't fight it anymore.

286
00:11:59,280 --> 00:12:00,460
Just let me help you.

287
00:12:01,480 --> 00:12:03,800
And yeah, so.

288
00:12:03,800 --> 00:12:04,640
That's awesome.

289
00:12:04,640 --> 00:12:05,600
I love what you said there.

290
00:12:05,600 --> 00:12:06,640
That's your mic drop.

291
00:12:06,640 --> 00:12:08,800
I use real estate to scale.

292
00:12:08,800 --> 00:12:12,680
That is one of the best diplomatic answers I've ever heard

293
00:12:12,680 --> 00:12:16,960
for people who not with ill intent,

294
00:12:16,960 --> 00:12:19,700
but toxically force their opinions on you.

295
00:12:20,720 --> 00:12:22,760
Telling you, you should scale.

296
00:12:22,760 --> 00:12:24,060
Who am I?

297
00:12:24,060 --> 00:12:25,400
Who is anybody to tell you

298
00:12:25,400 --> 00:12:27,560
what you should do with your vision?

299
00:12:28,600 --> 00:12:30,840
That's one of the core components of Vision Pros Live

300
00:12:30,840 --> 00:12:32,740
is to honor the vision at hand

301
00:12:32,740 --> 00:12:37,740
and to help people kind of have that solidified stance

302
00:12:37,880 --> 00:12:41,520
that I really do know what's best for my vision.

303
00:12:41,520 --> 00:12:43,200
That's where the source comes from me

304
00:12:43,200 --> 00:12:44,840
and the source comes from my higher power,

305
00:12:44,840 --> 00:12:47,880
whatever you call that higher power source of knowledge.

306
00:12:47,880 --> 00:12:49,560
Even if it's not higher, if it's internal,

307
00:12:49,560 --> 00:12:51,960
I don't care what preposition you use.

308
00:12:51,960 --> 00:12:54,560
The point is you have access to that.

309
00:12:54,560 --> 00:12:58,080
So I love that you use the real estate aspect to scale.

310
00:12:58,080 --> 00:13:01,800
And you also recognize that you have the flexibility

311
00:13:01,800 --> 00:13:03,260
to do the group stuff.

312
00:13:03,260 --> 00:13:05,220
You have the flexibility to do the one-on-one.

313
00:13:05,220 --> 00:13:09,520
It's freedom of choice as an example.

314
00:13:09,520 --> 00:13:12,240
Like your living, breathing example of freedom of choice.

315
00:13:12,240 --> 00:13:14,400
So let's dive into a dark subject real quick.

316
00:13:14,400 --> 00:13:17,040
What's the worst leadership experience

317
00:13:17,040 --> 00:13:18,480
that you've ever had or seen?

318
00:13:21,280 --> 00:13:23,680
Oh, wow, gosh, so many.

319
00:13:24,940 --> 00:13:28,680
My own or you said have seen, okay.

320
00:13:28,680 --> 00:13:29,880
Your vision, your call.

321
00:13:31,860 --> 00:13:33,280
Wow, well, I would say,

322
00:13:34,880 --> 00:13:36,400
I was recently looking up,

323
00:13:36,400 --> 00:13:37,640
I was recently looking up,

324
00:13:37,640 --> 00:13:40,040
I was refreshing my testimonials

325
00:13:40,040 --> 00:13:41,680
and I was looking up,

326
00:13:41,680 --> 00:13:46,680
getting the contact information for my previous clients.

327
00:13:47,160 --> 00:13:49,680
And I did a Google search of one of them

328
00:13:49,680 --> 00:13:52,200
and he shows up as being indicted

329
00:13:52,200 --> 00:13:57,200
and sentenced for tax evasion and fraud.

330
00:13:57,200 --> 00:13:59,160
And no, I was not working for Todd Chrisley

331
00:13:59,160 --> 00:14:00,480
if anyone's thinking that.

332
00:14:00,480 --> 00:14:01,320
Oh, wow.

333
00:14:03,320 --> 00:14:06,280
But I was looking up,

334
00:14:06,280 --> 00:14:08,960
and I was like, wow, good.

335
00:14:08,960 --> 00:14:11,640
He finally got his due because I remember

336
00:14:11,640 --> 00:14:12,720
when I worked for him,

337
00:14:12,720 --> 00:14:15,680
even though I must say he was good to me,

338
00:14:15,680 --> 00:14:18,160
I didn't have a problem with him,

339
00:14:18,160 --> 00:14:19,320
but I would watch him,

340
00:14:19,320 --> 00:14:23,280
but I left because I watched him rule with terror.

341
00:14:23,280 --> 00:14:26,120
He just, he was a terrorist.

342
00:14:26,120 --> 00:14:27,120
He would explode.

343
00:14:27,120 --> 00:14:30,560
People would go running out of events,

344
00:14:30,560 --> 00:14:33,880
out of conference rooms, running for their lives,

345
00:14:33,880 --> 00:14:35,920
police being called afterwards.

346
00:14:35,920 --> 00:14:39,520
Him being called to testify in front of a judge

347
00:14:39,520 --> 00:14:42,320
the next day, paying people off to get,

348
00:14:42,320 --> 00:14:44,320
and he paid his way out of that sentence,

349
00:14:44,320 --> 00:14:46,200
the year long sentence.

350
00:14:46,200 --> 00:14:51,040
And he was that guy who was a nightmare of a person

351
00:14:51,040 --> 00:14:52,800
who terrorized everybody around him,

352
00:14:52,800 --> 00:14:55,560
would change their hourly rate like on a dime,

353
00:14:55,560 --> 00:14:57,440
like, okay, you just got bumped down to this,

354
00:14:57,440 --> 00:15:00,800
now you're going down $2 and whatever, that kind of thing.

355
00:15:00,800 --> 00:15:02,640
And on top of all of that,

356
00:15:02,640 --> 00:15:05,920
he forced everyone to go to this development.

357
00:15:05,920 --> 00:15:06,760
I'm not going to name it

358
00:15:06,760 --> 00:15:08,840
because I don't want to besmirch the name

359
00:15:08,840 --> 00:15:09,800
of the organization,

360
00:15:09,800 --> 00:15:14,800
but one of those like very well-known self-development orgs,

361
00:15:15,520 --> 00:15:18,400
and he made us all go to it,

362
00:15:18,400 --> 00:15:20,560
even though he was the one having the problem,

363
00:15:20,560 --> 00:15:21,880
you know, that kind of thing.

364
00:15:21,880 --> 00:15:22,720
Right.

365
00:15:22,720 --> 00:15:23,800
And then oddly enough,

366
00:15:23,800 --> 00:15:25,920
he asked me to help him build a leadership,

367
00:15:25,920 --> 00:15:29,160
you know, build a whole process of,

368
00:15:29,160 --> 00:15:31,280
a program of leadership that he wanted to scale.

369
00:15:31,280 --> 00:15:33,720
And I was like, you are a fraud,

370
00:15:33,720 --> 00:15:36,000
get me the heck out of here.

371
00:15:36,000 --> 00:15:40,720
And the fact that he was sentenced to a year for, anyway,

372
00:15:40,720 --> 00:15:42,800
so that would be the one that comes up

373
00:15:42,800 --> 00:15:44,520
because that happened very recently,

374
00:15:44,520 --> 00:15:48,040
but I had to say I was amused to watch the,

375
00:15:48,040 --> 00:15:50,800
you know, the public record on this guy.

376
00:15:50,800 --> 00:15:51,640
Yeah.

377
00:15:51,640 --> 00:15:55,680
I appreciate your authenticity, your honesty,

378
00:15:55,680 --> 00:15:57,800
the transparency.

379
00:15:57,800 --> 00:16:01,600
Most people shy away from these types of conversations.

380
00:16:01,600 --> 00:16:04,680
And what I hear, and I could be wrong on this,

381
00:16:04,680 --> 00:16:08,200
but my take on this is here's a gentleman,

382
00:16:08,200 --> 00:16:13,000
here's a man who has virtues within him,

383
00:16:13,000 --> 00:16:16,640
but is so focused on his vices, you know,

384
00:16:16,640 --> 00:16:20,600
and he's wreaking havoc on people's lives, right?

385
00:16:20,600 --> 00:16:23,320
That the virtues are very hard to see

386
00:16:23,320 --> 00:16:24,880
in those types of equations.

387
00:16:24,880 --> 00:16:27,440
It's also a big theme of Vision Pros Live

388
00:16:27,440 --> 00:16:31,600
is my goal isn't to villainize people, the person,

389
00:16:31,600 --> 00:16:34,760
it's to recognize the patterns and the processes

390
00:16:34,760 --> 00:16:37,760
that certain people lean towards, you know,

391
00:16:37,760 --> 00:16:40,280
or implement for success.

392
00:16:40,280 --> 00:16:43,680
And for me, there's, you know, love and hate,

393
00:16:43,680 --> 00:16:46,480
both have amazing powers, right?

394
00:16:46,480 --> 00:16:49,440
We can choose to create influence with love,

395
00:16:49,440 --> 00:16:53,040
we can choose to create influence with hate as well.

396
00:16:53,040 --> 00:16:55,320
We have that choice within us.

397
00:16:55,320 --> 00:16:58,760
And I think it's so important that when we see

398
00:16:58,760 --> 00:17:03,240
those realities taking place, we call it for what it is.

399
00:17:03,240 --> 00:17:06,160
You know, we look at it objectively to see,

400
00:17:06,160 --> 00:17:07,680
am I gonna lead that way?

401
00:17:07,680 --> 00:17:10,120
Or am I gonna lead a different way?

402
00:17:10,120 --> 00:17:12,280
And I think a lot of people don't realize

403
00:17:12,280 --> 00:17:14,320
how much choice and control they have

404
00:17:14,320 --> 00:17:16,280
over scenarios like that.

405
00:17:16,280 --> 00:17:18,120
So thanks for being willing to dive in on that.

406
00:17:18,120 --> 00:17:20,160
Let's go ahead, you got something else.

407
00:17:20,160 --> 00:17:22,920
Let me give one PS to that too,

408
00:17:22,920 --> 00:17:24,600
because it ties into something you said earlier

409
00:17:24,600 --> 00:17:27,200
about things can look a certain way on the outside.

410
00:17:28,120 --> 00:17:30,800
On the surface, this guy looked like a mega success.

411
00:17:30,800 --> 00:17:34,440
He was actually in entrepreneur magazine 40 under 40.

412
00:17:34,440 --> 00:17:36,080
You know, he was at that level.

413
00:17:36,080 --> 00:17:36,920
He was-

414
00:17:36,920 --> 00:17:37,760
I can pay to get on there too.

415
00:17:37,760 --> 00:17:38,600
Go ahead though.

416
00:17:38,600 --> 00:17:41,960
I hear you, but that, well, look, there's always that,

417
00:17:41,960 --> 00:17:45,360
but as somebody who is a television news producer,

418
00:17:45,360 --> 00:17:47,920
please don't let anybody get in their head

419
00:17:47,920 --> 00:17:50,240
that that's the only, that's the way.

420
00:17:50,240 --> 00:17:52,120
Lots of people, most people have to earn it,

421
00:17:52,120 --> 00:17:54,560
you know, earn it the old fashioned way.

422
00:17:54,560 --> 00:17:55,400
And he earned it.

423
00:17:55,400 --> 00:17:58,200
He did make that money, but he did,

424
00:17:58,200 --> 00:18:01,120
whoo, there was a lot of blood along the way.

425
00:18:01,120 --> 00:18:03,240
And he was kind of setting the example

426
00:18:03,240 --> 00:18:05,400
that that's the only way to do it is,

427
00:18:07,380 --> 00:18:11,440
you know, just by, you know, a terrorist organization.

428
00:18:11,440 --> 00:18:13,760
But he had a legitimate really big company.

429
00:18:13,760 --> 00:18:16,880
I visited, I was there every day for years, for months.

430
00:18:16,880 --> 00:18:19,000
So yeah, but anyway.

431
00:18:19,000 --> 00:18:21,280
No, it's important for people to recognize too.

432
00:18:21,280 --> 00:18:22,480
When I say you can pay,

433
00:18:22,480 --> 00:18:25,680
you probably can't pay to get into 40 under 40, right?

434
00:18:25,680 --> 00:18:28,200
But there's also, there's other elements of things

435
00:18:28,200 --> 00:18:32,520
that when you learn how the finances are calculated

436
00:18:32,520 --> 00:18:34,640
to make certain lists as well,

437
00:18:34,640 --> 00:18:37,280
you can shift the way you propose your billing,

438
00:18:37,280 --> 00:18:39,360
the way you propose your invoicing

439
00:18:39,360 --> 00:18:44,000
into inflating what looks like financial success.

440
00:18:44,000 --> 00:18:47,520
But in reality, you're not gonna be able to collect

441
00:18:47,520 --> 00:18:51,520
on a lot of those streams of revenue.

442
00:18:51,520 --> 00:18:53,760
I've seen it done in companies as well

443
00:18:53,760 --> 00:18:55,900
that I do not associate with their work for longer.

444
00:18:55,900 --> 00:18:57,720
So those are the realities again,

445
00:18:57,720 --> 00:19:00,280
vision pros that exist at the higher levels of business

446
00:19:00,280 --> 00:19:02,840
that you can't judge a book by its cover.

447
00:19:02,840 --> 00:19:05,160
It's never been more true, you know,

448
00:19:05,160 --> 00:19:08,660
than in an age where it's so easy to create,

449
00:19:10,000 --> 00:19:13,440
to create a sense of authority that, you know,

450
00:19:13,440 --> 00:19:16,600
again, I'm not here to judge it, but look for the signs,

451
00:19:16,600 --> 00:19:19,480
look for the principles of which type of leader

452
00:19:19,480 --> 00:19:20,840
do you want to be?

453
00:19:20,840 --> 00:19:23,880
The one who's controlling and tyrannical

454
00:19:23,880 --> 00:19:26,640
or the one who's empowering people

455
00:19:26,640 --> 00:19:28,840
to be their best selves as well.

456
00:19:28,840 --> 00:19:30,320
Speaking of best,

457
00:19:30,320 --> 00:19:32,840
what's your best leadership experience look like?

458
00:19:33,840 --> 00:19:37,520
Somebody I worked for for about 15 years, actually,

459
00:19:38,840 --> 00:19:41,800
who was, we would all call him the old fashioned gentleman.

460
00:19:41,800 --> 00:19:44,080
He was just always a gentleman,

461
00:19:44,080 --> 00:19:49,080
as if he had been raised with one commandment,

462
00:19:49,080 --> 00:19:51,760
always be a gentleman.

463
00:19:51,760 --> 00:19:56,000
And he was a guy who led from in front.

464
00:19:56,000 --> 00:19:58,200
He would always want his,

465
00:19:58,200 --> 00:20:00,520
he wanted all of us to succeed.

466
00:20:00,520 --> 00:20:02,560
If I wrote some little article,

467
00:20:02,560 --> 00:20:04,520
because I was just starting out when I worked for him,

468
00:20:04,520 --> 00:20:07,600
I was, I started in print journalism before television.

469
00:20:07,600 --> 00:20:09,080
If I had one little, you know,

470
00:20:09,080 --> 00:20:11,520
250 word article in the local community paper,

471
00:20:11,520 --> 00:20:13,880
he made a big deal about it and he would read it

472
00:20:13,880 --> 00:20:17,760
and he would give, and he was running a major institute.

473
00:20:17,760 --> 00:20:19,560
He was involved,

474
00:20:19,560 --> 00:20:22,240
he was the chairman of the first man in space committee.

475
00:20:22,240 --> 00:20:24,000
So he was involved with NASA and Navy

476
00:20:24,000 --> 00:20:25,720
and putting people on the moon.

477
00:20:25,720 --> 00:20:27,160
Like he was a big deal.

478
00:20:27,160 --> 00:20:31,200
He was actually, the Navy SEALs count him as their founder.

479
00:20:31,200 --> 00:20:34,200
He is, you know, like he's a big guy,

480
00:20:34,200 --> 00:20:36,680
but he got there the good way

481
00:20:37,880 --> 00:20:40,600
by taking everybody else up with him.

482
00:20:40,600 --> 00:20:42,480
He would even pay everybody more

483
00:20:42,480 --> 00:20:44,600
than anybody else in his field.

484
00:20:44,600 --> 00:20:46,280
Like he would give from his own salary

485
00:20:46,280 --> 00:20:49,280
from these very hard to acquire grants,

486
00:20:49,280 --> 00:20:51,480
that, you know, to fund his research

487
00:20:51,480 --> 00:20:53,960
and pay us all much more than anybody else

488
00:20:53,960 --> 00:20:55,280
if we were doing a good job.

489
00:20:55,280 --> 00:20:58,560
So yeah, I mean, he just led from in front.

490
00:20:58,560 --> 00:21:00,920
That was his, and he was always a gentleman.

491
00:21:00,920 --> 00:21:02,360
And that was, yeah.

492
00:21:03,240 --> 00:21:05,000
That's amazing.

493
00:21:05,000 --> 00:21:07,520
I love that you narrowed it down to, you know,

494
00:21:07,520 --> 00:21:09,720
that one commandment, right?

495
00:21:09,720 --> 00:21:13,040
And, you know, for anybody who is, you know,

496
00:21:13,040 --> 00:21:14,680
Christians listening in, I mean, that's,

497
00:21:14,680 --> 00:21:18,920
I've tried to do that too, you know, just love, just love.

498
00:21:18,920 --> 00:21:21,000
Like we would just love, we'd be good.

499
00:21:21,000 --> 00:21:23,040
And gentlemen to me,

500
00:21:23,040 --> 00:21:26,160
that's kind of the synonym that exists there.

501
00:21:26,160 --> 00:21:28,600
Reminds me of my brother-in-law, Andy Lake.

502
00:21:28,600 --> 00:21:32,280
He is a chiropractor in the Colorado area.

503
00:21:32,280 --> 00:21:36,760
And just, he's always been a gentleman with,

504
00:21:36,760 --> 00:21:38,600
and the type of leader that,

505
00:21:40,080 --> 00:21:42,480
when you find people like that in your life,

506
00:21:42,480 --> 00:21:45,240
you know, we have the opportunity to start taking notes,

507
00:21:45,240 --> 00:21:46,080
right?

508
00:21:46,080 --> 00:21:47,120
And picking up what they're putting down.

509
00:21:47,120 --> 00:21:49,520
And it's obvious that you've kind of,

510
00:21:49,520 --> 00:21:51,400
you've done that with him.

511
00:21:51,400 --> 00:21:54,200
So if this was your last opportunity

512
00:21:54,200 --> 00:21:55,880
to share a lesson with visionaries,

513
00:21:56,760 --> 00:21:58,680
what powerful lesson can other visionaries learn

514
00:21:58,680 --> 00:22:00,080
from your experience, Marina?

515
00:22:05,600 --> 00:22:07,720
I wish I had a sexier way of saying this.

516
00:22:08,880 --> 00:22:10,480
Keep it simple, sweetie.

517
00:22:10,480 --> 00:22:12,840
Keep it simple, sweetie.

518
00:22:12,840 --> 00:22:17,840
And just ride one horse up one mountain

519
00:22:19,000 --> 00:22:23,640
and just learn how to get that one horse up that one mountain.

520
00:22:23,640 --> 00:22:27,120
Because if you try to do too many things at once,

521
00:22:27,120 --> 00:22:29,120
you probably won't do anything well.

522
00:22:29,120 --> 00:22:30,920
Every person I know who has really succeeded,

523
00:22:30,920 --> 00:22:34,600
like that person, even the good and the bad on both sides

524
00:22:34,600 --> 00:22:37,520
that they got there, they still had a vision.

525
00:22:37,520 --> 00:22:39,160
Like I'm getting there.

526
00:22:39,160 --> 00:22:40,560
I'm doing this.

527
00:22:40,560 --> 00:22:43,160
And that's how they got there.

528
00:22:43,160 --> 00:22:44,320
Nothing stopped them.

529
00:22:44,320 --> 00:22:46,840
And you knew right away when you were talking to them

530
00:22:46,840 --> 00:22:48,880
what they were about.

531
00:22:48,880 --> 00:22:51,080
And they could say it in a few seconds.

532
00:22:52,560 --> 00:22:53,400
Very good.

533
00:22:53,400 --> 00:22:54,480
I'm writing that down.

534
00:22:54,480 --> 00:22:57,800
The ride one horse up one mountain.

535
00:22:58,800 --> 00:23:03,120
One great recipe for success, I agree with.

536
00:23:04,480 --> 00:23:05,880
And I shouldn't say one that I agree with.

537
00:23:05,880 --> 00:23:06,720
I read both statements.

538
00:23:06,720 --> 00:23:08,480
But in terms of that recipe,

539
00:23:08,480 --> 00:23:10,680
while I agree with it and I love it,

540
00:23:10,680 --> 00:23:14,040
I once had a, I was talking to an entrepreneur

541
00:23:14,040 --> 00:23:18,000
and his spouse had told him,

542
00:23:19,120 --> 00:23:22,000
he who chases two rabbits catches none.

543
00:23:23,120 --> 00:23:24,600
I love that.

544
00:23:24,600 --> 00:23:27,800
I bet you do, because it goes right along.

545
00:23:27,800 --> 00:23:31,560
That's in the first page of the one thing by Gary Keller,

546
00:23:31,560 --> 00:23:35,040
which I literally, I'd have to leave the camera to,

547
00:23:35,040 --> 00:23:38,280
the shot to reach for, but I have it like,

548
00:23:38,280 --> 00:23:41,400
and it's literally on like, it's kind of like the,

549
00:23:41,400 --> 00:23:42,320
Yep.

550
00:23:42,320 --> 00:23:43,800
Yeah.

551
00:23:43,800 --> 00:23:45,600
My response to him was,

552
00:23:45,600 --> 00:23:49,560
he who sets six traps catches four to six rabbits.

553
00:23:51,640 --> 00:23:53,840
He laughed at it and I was like,

554
00:23:53,840 --> 00:23:55,120
there's each their own.

555
00:23:56,360 --> 00:23:58,960
And thank you, Richard Branson.

556
00:23:58,960 --> 00:23:59,920
I will have my cake.

557
00:23:59,920 --> 00:24:01,560
I will eat my cake too.

558
00:24:01,560 --> 00:24:04,440
And there will create a conveyor belt of cakes.

559
00:24:04,440 --> 00:24:06,200
So is either one wrong?

560
00:24:06,200 --> 00:24:07,600
No, it's not its perspective.

561
00:24:07,600 --> 00:24:09,160
It's different opportunities.

562
00:24:09,160 --> 00:24:13,400
And whatever you're called to as a visionary to follow,

563
00:24:13,400 --> 00:24:15,000
you follow that one.

564
00:24:15,000 --> 00:24:17,280
Gary Keller, I can't wait to introduce you

565
00:24:17,280 --> 00:24:21,160
to Monty Maldine, who's one of my favorite mentors.

566
00:24:21,160 --> 00:24:25,120
When he was 19 and ran a Stone Cone stand in Austin, Texas,

567
00:24:25,120 --> 00:24:28,720
Gary Keller recruited him to be on his real estate team.

568
00:24:28,720 --> 00:24:30,920
Monty's 52 now.

569
00:24:30,920 --> 00:24:34,480
I call Monty the rich dad 2.0.

570
00:24:34,480 --> 00:24:36,320
So he's a great friend of mine.

571
00:24:36,320 --> 00:24:38,240
He was the number two global recruiter

572
00:24:38,240 --> 00:24:40,960
for Gary Keller and Keller Williams

573
00:24:40,960 --> 00:24:42,680
in his prime in the real estate.

574
00:24:42,680 --> 00:24:44,920
He's a good old boy with lots of business experience,

575
00:24:44,920 --> 00:24:48,080
but he's gonna be excited to meet you in Marina

576
00:24:48,080 --> 00:24:50,760
by the fact that you also understand

577
00:24:50,760 --> 00:24:53,680
and value that style of path.

578
00:24:53,680 --> 00:24:55,120
Going back to the one minute talk

579
00:24:55,120 --> 00:24:59,360
and attracting premium clients, let's dive in.

580
00:24:59,360 --> 00:25:01,720
What are some of those secret sauces

581
00:25:01,720 --> 00:25:03,720
to attracting the premium clients?

582
00:25:03,720 --> 00:25:06,880
Or what do you wanna tell us about the one minute talk?

583
00:25:06,880 --> 00:25:09,080
Or where do you wanna go from here?

584
00:25:09,080 --> 00:25:10,640
This is your show.

585
00:25:10,640 --> 00:25:12,440
We're all here to hear what wisdom you got.

586
00:25:12,440 --> 00:25:13,280
I don't know about you.

587
00:25:13,280 --> 00:25:14,120
I wanna serve.

588
00:25:14,120 --> 00:25:14,960
Good, that's it.

589
00:25:14,960 --> 00:25:16,520
And I found after many years of doing this

590
00:25:16,520 --> 00:25:19,920
that the best way to serve is with examples.

591
00:25:19,920 --> 00:25:22,200
So that's also, I'm sharing my secret sauce.

592
00:25:22,200 --> 00:25:23,840
If you only have a moment to speak,

593
00:25:23,840 --> 00:25:25,760
share a case study, friend.

594
00:25:25,760 --> 00:25:28,200
The case study will do the selling for you

595
00:25:28,200 --> 00:25:29,760
like nothing else will.

596
00:25:29,760 --> 00:25:33,000
So let me share with you mine, one of mine.

597
00:25:33,000 --> 00:25:35,880
I have a few pulled up ready to share.

598
00:25:35,880 --> 00:25:40,040
But okay, so imagine a health conference

599
00:25:40,040 --> 00:25:41,880
or I'm sorry, a business

600
00:25:41,880 --> 00:25:44,600
and just general wellness conference, right?

601
00:25:44,600 --> 00:25:48,800
And I'm in the audience and it is wellness focused,

602
00:25:48,800 --> 00:25:52,160
but there are a lot of people

603
00:25:52,160 --> 00:25:53,640
speaking about a lot of different topics.

604
00:25:53,640 --> 00:25:55,960
So anyway, I see this young lady up on the stage

605
00:25:55,960 --> 00:25:57,680
and she is a weight loss coach

606
00:25:57,680 --> 00:25:59,720
and she has a picture of herself,

607
00:25:59,720 --> 00:26:01,720
a hundred pounds overweight

608
00:26:01,720 --> 00:26:03,760
and then she's standing there in her current,

609
00:26:03,760 --> 00:26:05,400
healthy, ideal weight.

610
00:26:05,400 --> 00:26:07,720
And she's up there, she is a few minutes

611
00:26:07,720 --> 00:26:10,560
and she says, oh, well, friends,

612
00:26:10,560 --> 00:26:12,600
you need to love yourself skinny

613
00:26:12,600 --> 00:26:16,120
and you need to nourish your mind, body and soul.

614
00:26:16,120 --> 00:26:17,840
And some people came to meet her

615
00:26:17,840 --> 00:26:19,360
and I'm sure she made some money.

616
00:26:19,360 --> 00:26:20,960
Then I did my one minute thing

617
00:26:20,960 --> 00:26:23,680
and then she comes over to me and says,

618
00:26:23,680 --> 00:26:26,680
oh my gosh, we need to talk.

619
00:26:26,680 --> 00:26:30,960
I just purchased a $5,000 spot on a stage

620
00:26:30,960 --> 00:26:33,320
and I have one minute and I know

621
00:26:33,320 --> 00:26:36,880
that I cannot talk about what I do in one minute.

622
00:26:36,880 --> 00:26:39,560
And I remember thinking the light bulb over my head

623
00:26:39,560 --> 00:26:43,080
or the invisible speech bubble over my head was like,

624
00:26:43,080 --> 00:26:44,440
I'm so glad you're talking to me

625
00:26:44,440 --> 00:26:46,400
because oh my God, do you need my help?

626
00:26:46,400 --> 00:26:48,400
But anyway, of course I was diplomatic.

627
00:26:49,560 --> 00:26:52,640
I'm gonna share with you the one minute talk

628
00:26:52,640 --> 00:26:56,600
that I came up with for her, that I wrote for her

629
00:26:56,600 --> 00:26:58,320
and then the outcome, is that all right?

630
00:26:58,320 --> 00:27:01,360
Absolutely, so she gets up on the stage,

631
00:27:01,360 --> 00:27:03,520
same picture, same before and after.

632
00:27:03,520 --> 00:27:05,960
She walks up, she's very quiet, she's very confident

633
00:27:05,960 --> 00:27:09,120
and she says, hi, I'm Jane and five years ago,

634
00:27:09,120 --> 00:27:11,040
I was 100 pounds overweight.

635
00:27:11,040 --> 00:27:14,120
I tried everything, my health was at risk.

636
00:27:14,120 --> 00:27:15,720
I lost all hope.

637
00:27:15,720 --> 00:27:19,600
Now I'm at my ideal weight, I'm back in my skinny jeans

638
00:27:19,600 --> 00:27:21,120
and I feel at peace with food

639
00:27:21,120 --> 00:27:23,360
in a way I didn't think was possible.

640
00:27:23,360 --> 00:27:24,200
How?

641
00:27:24,200 --> 00:27:27,400
Well, the first step was to use a unique breathing method

642
00:27:27,400 --> 00:27:28,560
that I created, right?

643
00:27:28,560 --> 00:27:32,680
It helped me calm down in the face of cravings

644
00:27:32,680 --> 00:27:35,080
and neutralize their power over me.

645
00:27:35,080 --> 00:27:37,360
So friends, I have a special retreat

646
00:27:37,360 --> 00:27:39,160
where I can teach you this special method

647
00:27:39,160 --> 00:27:42,560
and the rest of the seven step reset that has helped me

648
00:27:42,560 --> 00:27:45,400
and hundreds of other people to calm cravings,

649
00:27:45,400 --> 00:27:48,800
lose weight and finally make peace with food.

650
00:27:48,800 --> 00:27:50,120
To serve you at the highest level,

651
00:27:50,120 --> 00:27:52,880
I accept seven people and there are three spots left.

652
00:27:52,880 --> 00:27:54,960
If you know this has to be your time,

653
00:27:54,960 --> 00:27:57,520
meet me at the back table to book a complimentary,

654
00:27:57,520 --> 00:28:00,960
no pitch, peaceful eating for weight loss strategy call.

655
00:28:00,960 --> 00:28:03,560
I'm going to the table now, you can do this.

656
00:28:05,360 --> 00:28:06,200
So, right?

657
00:28:06,200 --> 00:28:07,120
Pretty simple.

658
00:28:08,360 --> 00:28:09,200
I love that.

659
00:28:09,200 --> 00:28:12,600
There was nothing, nothing's crazy there

660
00:28:12,600 --> 00:28:14,560
and I remember I can tell you at first, she was like,

661
00:28:14,560 --> 00:28:16,840
isn't that kind of too boring?

662
00:28:16,840 --> 00:28:20,320
I said, just trust.

663
00:28:20,320 --> 00:28:25,320
It's for you.

664
00:28:25,320 --> 00:28:27,720
There's not just one way to do this,

665
00:28:27,720 --> 00:28:29,720
buy anything that's profitable,

666
00:28:29,720 --> 00:28:32,480
but a lot of times people have to learn the foundations first.

667
00:28:32,480 --> 00:28:33,440
Like get the basics right.

668
00:28:33,440 --> 00:28:35,120
Learn the rules before you start breaking them

669
00:28:35,120 --> 00:28:37,680
so you can actually trust that you'll, okay.

670
00:28:37,680 --> 00:28:40,320
I can't tell you how much I endorse what you just said

671
00:28:40,320 --> 00:28:42,920
because it's also what we live and breathe

672
00:28:42,920 --> 00:28:44,840
that first class business.

673
00:28:44,840 --> 00:28:47,520
Thank God for what Jake Larson

674
00:28:47,520 --> 00:28:50,240
at Video Power Marketing taught me.

675
00:28:50,240 --> 00:28:51,400
And it was the, you know,

676
00:28:51,400 --> 00:28:54,800
we have an irresistible video sales letter framework.

677
00:28:54,800 --> 00:28:59,160
And it's so similar to what you described.

678
00:28:59,160 --> 00:29:01,160
Now, for those who are listening,

679
00:29:01,160 --> 00:29:04,440
this is not a steal the thunder opportunity.

680
00:29:04,440 --> 00:29:08,720
This is a acknowledge the thunder opportunity.

681
00:29:08,720 --> 00:29:11,160
Marina and I both know that it doesn't matter

682
00:29:11,160 --> 00:29:14,120
which resource you move forward with when it's about service.

683
00:29:14,120 --> 00:29:16,240
What matters is that you have the resources.

684
00:29:16,240 --> 00:29:18,120
What she was able to do that fast,

685
00:29:18,120 --> 00:29:20,000
if you feel drawn to that and you're like, oh my gosh,

686
00:29:20,000 --> 00:29:20,960
I wanna do that.

687
00:29:20,960 --> 00:29:24,600
What I'm saying and suggesting is that is so in line

688
00:29:24,600 --> 00:29:27,200
with how we do things and how we,

689
00:29:27,200 --> 00:29:30,160
I know I've seen it over and over with YouTube ads

690
00:29:30,160 --> 00:29:32,440
that are successful, Facebook ads, growing businesses.

691
00:29:32,440 --> 00:29:35,960
What you just shared is so powerful

692
00:29:35,960 --> 00:29:39,600
that if business owners would slow themselves down enough

693
00:29:39,600 --> 00:29:43,880
to pay attention to utilizing a framework like that

694
00:29:43,880 --> 00:29:48,160
and understanding why it works and how, oh my gosh,

695
00:29:48,160 --> 00:29:49,120
success would go through the roof

696
00:29:49,120 --> 00:29:51,120
for so many business owners, well done.

697
00:29:52,120 --> 00:29:53,840
Let me tell you the good part, right?

698
00:29:53,840 --> 00:29:58,840
What happened after she trots over to the back table

699
00:29:59,400 --> 00:30:01,960
and the room is around 75 people in the room

700
00:30:01,960 --> 00:30:06,960
and 27 people beeline to her and book a call.

701
00:30:07,360 --> 00:30:10,400
And in strategy calls afterwards,

702
00:30:10,400 --> 00:30:12,560
she closed eight of those people

703
00:30:12,560 --> 00:30:16,960
and three of them grabbed this $2,500,

704
00:30:16,960 --> 00:30:20,400
the retreat that she mentioned, right?

705
00:30:20,400 --> 00:30:23,880
But one of them went right into private coaching, 7,500,

706
00:30:23,880 --> 00:30:26,040
and then four went into her group program.

707
00:30:26,040 --> 00:30:29,240
So what is that around 20, 21,000?

708
00:30:29,240 --> 00:30:32,080
Let's say 20,000, I forget the math right now.

709
00:30:32,080 --> 00:30:34,200
And that was just after one minute, right?

710
00:30:34,200 --> 00:30:36,480
But she was in the right room, early adopters,

711
00:30:36,480 --> 00:30:39,200
people who were sitting in that room purposely.

712
00:30:39,200 --> 00:30:43,360
But then in upsells with those people,

713
00:30:43,360 --> 00:30:48,360
that one minute talk turned into another 15, 16,000.

714
00:30:48,600 --> 00:30:52,440
And then so she made around 35 top line.

715
00:30:52,440 --> 00:30:56,000
And after the expenses of being on that stage

716
00:30:56,000 --> 00:31:01,000
and to run the retreat, she spat down to around 28,000.

717
00:31:02,240 --> 00:31:05,560
Now there was actually more because there was referrals,

718
00:31:05,560 --> 00:31:07,920
but let's just stop right there.

719
00:31:07,920 --> 00:31:12,920
Like for an individual, she only had a VA and, you know,

720
00:31:14,160 --> 00:31:16,200
she paid a relatively small amount to.

721
00:31:16,200 --> 00:31:19,000
She was able individually to make,

722
00:31:19,000 --> 00:31:20,880
to do that like every other month

723
00:31:20,880 --> 00:31:24,560
and have like a $350,000 business.

724
00:31:26,480 --> 00:31:29,080
And it was manageable.

725
00:31:29,080 --> 00:31:31,640
You know, I also helped her build certain efficiencies,

726
00:31:31,640 --> 00:31:35,320
but, and like, I almost cry when I think about it

727
00:31:35,320 --> 00:31:37,680
because this is what she needed.

728
00:31:37,680 --> 00:31:39,840
And she deserved and she worked so hard.

729
00:31:39,840 --> 00:31:43,360
And really the message, the message was the holdup.

730
00:31:43,360 --> 00:31:45,320
So now the other thing too is.

731
00:31:51,120 --> 00:31:53,400
Marina, oh no, we lost you.

732
00:31:53,400 --> 00:31:55,280
We lost you right at a cliffhanger.

733
00:31:55,280 --> 00:31:56,280
The other thing too is.

734
00:31:56,280 --> 00:31:57,840
Whoa, am I back?

735
00:31:57,840 --> 00:31:59,200
I don't know what happened.

736
00:31:59,200 --> 00:32:01,760
I heard we heard the other thing too is.

737
00:32:01,760 --> 00:32:03,280
The other thing too is the one minute talk

738
00:32:03,280 --> 00:32:04,640
is not the end point.

739
00:32:04,640 --> 00:32:06,480
It's not like, oh, I got my one minute talk, that's it.

740
00:32:06,480 --> 00:32:08,920
No, what it is, in fact, the, the,

741
00:32:08,920 --> 00:32:11,920
it's really about the clarity that will take you

742
00:32:11,920 --> 00:32:13,560
through any situation.

743
00:32:13,560 --> 00:32:15,960
If you have eight seconds to introduce yourself

744
00:32:15,960 --> 00:32:20,040
to a three day event, what that one minute talk is just,

745
00:32:20,040 --> 00:32:20,880
it's the source.

746
00:32:20,880 --> 00:32:24,280
It's the, it's the starting, it's the arc

747
00:32:24,280 --> 00:32:26,200
that you have to take people across.

748
00:32:26,200 --> 00:32:31,200
It is the confidence to speak in a clear, calm, non-hypey.

749
00:32:31,760 --> 00:32:34,400
No love yourself skinny.

750
00:32:34,400 --> 00:32:37,720
None of that, that's not gonna work.

751
00:32:37,720 --> 00:32:39,960
Just trust me on this, it's not gonna work.

752
00:32:41,680 --> 00:32:42,840
And that was the gift.

753
00:32:42,840 --> 00:32:44,760
She's like, you know, now every time I talk,

754
00:32:44,760 --> 00:32:47,520
I know that I'm gonna get clients

755
00:32:47,520 --> 00:32:48,720
assuming I'm in the right room

756
00:32:48,720 --> 00:32:50,800
because I just keep coming back to the wisdom

757
00:32:50,800 --> 00:32:51,640
of the one minute talk.

758
00:32:51,640 --> 00:32:54,360
So real quick thing about the one minute talk

759
00:32:54,360 --> 00:32:57,960
that I teach is the all talks, I didn't invent this, right?

760
00:32:57,960 --> 00:33:02,400
All talks that are profitable inspire many emotions,

761
00:33:02,400 --> 00:33:04,280
but they have to at least inspire these four.

762
00:33:04,280 --> 00:33:07,400
And this is something I'll offer to the audience

763
00:33:07,400 --> 00:33:09,080
to really make note of.

764
00:33:09,080 --> 00:33:13,320
Hope, curiosity, trust, and action.

765
00:33:13,320 --> 00:33:16,840
Hope, curiosity, trust, and action.

766
00:33:16,840 --> 00:33:20,200
So when you can, when you're conscious of that,

767
00:33:20,200 --> 00:33:24,200
that is how you're going to create a message that lands,

768
00:33:24,200 --> 00:33:25,600
it gets people to end.

769
00:33:25,600 --> 00:33:27,840
Also, there's a lot of neuroscience around this.

770
00:33:27,840 --> 00:33:30,440
Like brains start releasing oxytocin

771
00:33:30,440 --> 00:33:35,320
when they hear messages that inspire hope, curiosity,

772
00:33:35,320 --> 00:33:36,160
trust, and action.

773
00:33:36,160 --> 00:33:39,200
Like they actually can see this in an MRI

774
00:33:39,200 --> 00:33:41,520
or whatever it is that they use.

775
00:33:41,520 --> 00:33:42,360
Love it.

776
00:33:43,320 --> 00:33:46,040
My goodness, the power, the alignment.

777
00:33:46,040 --> 00:33:48,800
Marina, this is why I want to work together.

778
00:33:48,800 --> 00:33:51,000
I just wanna say this is why.

779
00:33:51,000 --> 00:33:54,280
You have this ability to help people catch these aspects.

780
00:33:54,280 --> 00:33:56,920
It aligns perfectly in harmony with my beliefs.

781
00:33:56,920 --> 00:33:59,760
As a marketer who's so sick of people saying,

782
00:33:59,760 --> 00:34:01,720
oh, that's just marketing.

783
00:34:01,720 --> 00:34:04,080
When they're talking about blatant lies

784
00:34:04,080 --> 00:34:06,440
or manipulations of feelings,

785
00:34:06,440 --> 00:34:08,520
you know, every single one of those things

786
00:34:08,520 --> 00:34:11,840
you talked about, hope, curiosity, trust, and action,

787
00:34:11,840 --> 00:34:14,960
all virtuous aspects of influence

788
00:34:14,960 --> 00:34:18,120
versus unfairly leveraging somebody's fear,

789
00:34:19,360 --> 00:34:22,000
promoting a false sense of scarcity,

790
00:34:22,000 --> 00:34:25,440
a false sense of social proof.

791
00:34:25,440 --> 00:34:28,120
You know, again, I cannot say hi.

792
00:34:28,120 --> 00:34:30,320
And this is the other important thing.

793
00:34:30,320 --> 00:34:35,120
The person who delivered that one minute talk,

794
00:34:35,120 --> 00:34:40,120
she had an audience size where the scarcity made sense.

795
00:34:41,680 --> 00:34:44,760
I see a lot of people offering that type of, you know,

796
00:34:44,760 --> 00:34:46,320
if you go into a room and you've only got one person

797
00:34:46,320 --> 00:34:48,720
to talk to and you don't have a whole list of appointments

798
00:34:48,720 --> 00:34:51,440
and your distribution is awful,

799
00:34:51,440 --> 00:34:53,800
then you're gonna have a hard time

800
00:34:53,800 --> 00:34:56,600
leveraging scarcity authentically,

801
00:34:56,600 --> 00:34:58,680
unless again, you figure out the variables of,

802
00:34:58,680 --> 00:35:01,280
all right, well, how do I understand

803
00:35:01,280 --> 00:35:04,200
what my variables of scarcity are?

804
00:35:04,200 --> 00:35:06,720
What I'm talking about is a fake advertisement

805
00:35:06,720 --> 00:35:09,040
where somebody says the next three people who sign up,

806
00:35:09,040 --> 00:35:10,040
we will move forward,

807
00:35:10,040 --> 00:35:13,000
but then they sign up 300 people on that particular offer.

808
00:35:13,000 --> 00:35:14,600
You are destroying your reputation

809
00:35:14,600 --> 00:35:16,840
because you're being completely unethical

810
00:35:16,840 --> 00:35:18,600
when you do something like that.

811
00:35:18,600 --> 00:35:21,680
It's not the way to win, in my opinion.

812
00:35:21,680 --> 00:35:25,240
And Alex Hermosy, his book, $100 million offer,

813
00:35:25,240 --> 00:35:27,600
does an excellent job as well of talking about

814
00:35:27,600 --> 00:35:31,120
how to effectively create scarcity

815
00:35:31,120 --> 00:35:32,520
in what it is that you're doing.

816
00:35:32,520 --> 00:35:33,360
You mean this one?

817
00:35:33,360 --> 00:35:34,920
That's the one.

818
00:35:34,920 --> 00:35:36,920
We like read the same books, are we on the same?

819
00:35:36,920 --> 00:35:40,640
Of course we do, we're on the same wavelength on this stuff.

820
00:35:40,640 --> 00:35:43,120
Your hope and curiosity, trust and action

821
00:35:43,120 --> 00:35:47,480
is so similar to our path of intrigue, attraction,

822
00:35:47,480 --> 00:35:49,560
inspire and bite.

823
00:35:51,000 --> 00:35:53,440
So yeah, this is awesome.

824
00:35:53,440 --> 00:35:54,680
Those visionaries you're listening to,

825
00:35:54,680 --> 00:35:57,280
you're getting such a gift on this episode right now.

826
00:35:59,680 --> 00:36:01,760
Do you wanna share another story?

827
00:36:01,760 --> 00:36:05,520
I'm gonna share because I want people to really understand.

828
00:36:05,520 --> 00:36:09,200
Let me give you one quick kind of actionable

829
00:36:09,200 --> 00:36:12,720
about all of the, about the trust,

830
00:36:12,720 --> 00:36:15,800
I'm sorry, about the curiosity, about curiosity.

831
00:36:15,800 --> 00:36:18,560
All of the, it is truly a formula,

832
00:36:18,560 --> 00:36:20,560
one plus one plus one plus one equals four.

833
00:36:20,560 --> 00:36:21,800
If you are missing one of them,

834
00:36:21,800 --> 00:36:24,240
you're not gonna get to four.

835
00:36:24,240 --> 00:36:26,600
You're not gonna get to the goal.

836
00:36:26,600 --> 00:36:30,520
But especially with curiosity, here's the tip.

837
00:36:32,080 --> 00:36:35,160
In the talk, in her one minute talk,

838
00:36:35,160 --> 00:36:40,160
the curiosity inspiring piece is the mention of cravings.

839
00:36:41,640 --> 00:36:45,480
The cravings that have so much control,

840
00:36:45,480 --> 00:36:48,480
neutralizing the power of cravings

841
00:36:48,480 --> 00:36:50,280
and mentioning it multiple times.

842
00:36:50,280 --> 00:36:52,120
Now, why is that the issue?

843
00:36:52,120 --> 00:36:56,840
Because that's the real problem that people know they have.

844
00:36:56,840 --> 00:36:59,520
They know, they will self-report,

845
00:36:59,520 --> 00:37:01,680
she and her clients will self-report,

846
00:37:01,680 --> 00:37:03,000
I know how to lose weight,

847
00:37:03,000 --> 00:37:04,200
everyone knows how to lose weight,

848
00:37:04,200 --> 00:37:07,040
little kids know how to lose weight, right?

849
00:37:08,400 --> 00:37:11,080
What is the problem that they really know that they have

850
00:37:11,080 --> 00:37:12,440
is the craving.

851
00:37:12,440 --> 00:37:14,920
So she has to go, and I said,

852
00:37:14,920 --> 00:37:17,600
we've got to go right to what is the real problem

853
00:37:17,600 --> 00:37:20,600
that they understand, the problem behind the problem.

854
00:37:20,600 --> 00:37:23,040
And make sure you're addressing that very intentionally,

855
00:37:23,040 --> 00:37:25,480
not only in your practice, but in your talk.

856
00:37:25,480 --> 00:37:27,120
That will make them feel curious

857
00:37:27,120 --> 00:37:29,720
because that is where is, that's the holdup.

858
00:37:29,720 --> 00:37:32,680
Okay, so maybe it is like in my space,

859
00:37:32,680 --> 00:37:34,240
the problem behind the problem,

860
00:37:34,240 --> 00:37:35,880
there's certainly no lack of information

861
00:37:35,880 --> 00:37:37,720
about how to grow your business.

862
00:37:37,720 --> 00:37:41,920
It's the overwhelm is typically what holds my client back.

863
00:37:41,920 --> 00:37:43,760
They're overwhelmed.

864
00:37:43,760 --> 00:37:45,840
So that's the problem behind the problem.

865
00:37:45,840 --> 00:37:47,160
So that's what I mentioned.

866
00:37:47,160 --> 00:37:50,320
In my, when I'm doing my own, I'm gonna talk.

867
00:37:51,840 --> 00:37:55,800
Maybe it's a memory of childhood abuse

868
00:37:55,800 --> 00:37:58,720
that somebody is, that they will report

869
00:37:58,720 --> 00:38:00,280
is the thing that's holding them back.

870
00:38:00,280 --> 00:38:02,200
Maybe it's a life circumstance.

871
00:38:02,200 --> 00:38:03,360
They're thinking, well, I can't do this

872
00:38:03,360 --> 00:38:06,720
until my kids grow up and I can,

873
00:38:06,720 --> 00:38:11,120
whatever it is, whatever they think is the problem,

874
00:38:11,120 --> 00:38:12,840
mention it in your talk.

875
00:38:12,840 --> 00:38:17,280
If you don't, you probably won't get a sale.

876
00:38:17,280 --> 00:38:18,680
On the same side of that,

877
00:38:18,680 --> 00:38:21,120
please don't mention what you think is the problem

878
00:38:21,120 --> 00:38:24,040
that doesn't sound like anything real to them.

879
00:38:24,040 --> 00:38:25,800
Here's a common one.

880
00:38:25,800 --> 00:38:27,880
I help you with your limiting beliefs.

881
00:38:29,480 --> 00:38:32,160
Do not talk about anybody's, I mean, no one,

882
00:38:32,160 --> 00:38:34,200
they have them, but they don't think they have.

883
00:38:34,200 --> 00:38:35,400
They don't know that they have them.

884
00:38:35,400 --> 00:38:37,840
That's a common mistake.

885
00:38:37,840 --> 00:38:39,200
That's too processed.

886
00:38:39,200 --> 00:38:40,160
People don't understand that.

887
00:38:40,160 --> 00:38:41,640
Speak to people in their own language.

888
00:38:41,640 --> 00:38:44,040
Like Nelson Mandela says,

889
00:38:44,040 --> 00:38:46,400
if you speak to someone in a language they understand,

890
00:38:46,400 --> 00:38:47,920
they hear you with their head.

891
00:38:47,920 --> 00:38:50,000
If you speak to them in their language,

892
00:38:50,000 --> 00:38:51,880
they hear you with their heart.

893
00:38:51,880 --> 00:38:54,080
And that's what we have to do in business.

894
00:38:54,080 --> 00:38:57,200
We have to have people hear us with their heart.

895
00:38:57,200 --> 00:39:01,360
So would you like to hear another one minute talk?

896
00:39:03,000 --> 00:39:05,280
I do. I also want to-

897
00:39:05,280 --> 00:39:06,600
Do we not have time now?

898
00:39:06,600 --> 00:39:09,240
No, I want to make sure that we have time.

899
00:39:09,240 --> 00:39:10,640
We can make time.

900
00:39:10,640 --> 00:39:11,680
This is awesome, Marina.

901
00:39:11,680 --> 00:39:13,760
If you're willing to make time, I'm willing to make time.

902
00:39:13,760 --> 00:39:16,680
Do you have a hard stop at three central?

903
00:39:16,680 --> 00:39:17,880
I'm fine.

904
00:39:17,880 --> 00:39:21,120
Okay, then we're going to extend because this is awesome.

905
00:39:21,120 --> 00:39:23,680
Why won't I interject real quick on something?

906
00:39:23,680 --> 00:39:28,280
My role is one of a healer and a protector at all times.

907
00:39:28,280 --> 00:39:30,640
And there's these safety boundaries

908
00:39:30,640 --> 00:39:31,840
that I want to make sure entrepreneurs

909
00:39:31,840 --> 00:39:32,920
catch in this process too.

910
00:39:32,920 --> 00:39:36,080
And that's if you don't have a fulfillment process

911
00:39:36,080 --> 00:39:38,000
behind what you're doing, right?

912
00:39:38,000 --> 00:39:41,680
If you're leveraging these tactics, these formulas,

913
00:39:41,680 --> 00:39:43,080
these frameworks, whatever you want to call them,

914
00:39:43,080 --> 00:39:46,160
these success principles to move people towards a program,

915
00:39:46,160 --> 00:39:47,680
let's say that you're going to pretend

916
00:39:47,680 --> 00:39:52,680
that you're a doctor of a surgeon.

917
00:39:53,040 --> 00:39:54,680
You could literally create a framework

918
00:39:54,680 --> 00:39:56,360
using what Marina is teaching you

919
00:39:56,360 --> 00:39:59,480
to get people to pay you to be their brain surgeon.

920
00:40:00,400 --> 00:40:03,920
But if you're not a brain surgeon, you're cheating.

921
00:40:03,920 --> 00:40:04,760
You're lying.

922
00:40:04,760 --> 00:40:06,280
You're manipulating people.

923
00:40:06,280 --> 00:40:08,520
I see too many entrepreneurs

924
00:40:08,520 --> 00:40:11,360
who do not have an infrastructure of scale

925
00:40:11,360 --> 00:40:14,080
right now learning these amazing principles,

926
00:40:14,080 --> 00:40:17,640
putting themselves out there, finding themselves in a pickle.

927
00:40:17,640 --> 00:40:21,000
And a great example of this is Fire Festival,

928
00:40:21,000 --> 00:40:25,120
which is a documentary on Netflix about Ja Rule

929
00:40:25,120 --> 00:40:28,160
creating an event that he promoted so well

930
00:40:28,160 --> 00:40:29,640
that it went ultra viral.

931
00:40:29,640 --> 00:40:32,320
And people have villainized him.

932
00:40:32,320 --> 00:40:33,600
I don't know if he is a villain or not.

933
00:40:33,600 --> 00:40:38,080
He claims that I really did want to fulfill this.

934
00:40:38,080 --> 00:40:41,280
I tend to believe that he did want to fulfill it,

935
00:40:41,280 --> 00:40:42,640
but that's the problem.

936
00:40:42,640 --> 00:40:47,640
When we leverage superpowers without understanding

937
00:40:48,080 --> 00:40:50,120
what the effect of what it is that we're doing,

938
00:40:50,120 --> 00:40:52,400
it's the same thing as having a grenade.

939
00:40:52,400 --> 00:40:54,440
I'm pulling the pin and chunking it, saying,

940
00:40:54,440 --> 00:40:56,440
well, I wonder what's going to happen.

941
00:40:56,440 --> 00:40:59,480
You can't reverse the effect

942
00:40:59,480 --> 00:41:01,880
of what you've done once you've done it.

943
00:41:01,880 --> 00:41:04,840
So my plea to anybody who's listening onto this

944
00:41:04,840 --> 00:41:08,520
is to consider how do I also make sure

945
00:41:08,520 --> 00:41:11,760
that I'm creating the right fulfillment infrastructure

946
00:41:11,760 --> 00:41:15,600
to support those that I'm about to influence moving forward

947
00:41:15,600 --> 00:41:18,680
so excited with whatever program

948
00:41:18,680 --> 00:41:20,240
you're going to come up with an offer.

949
00:41:20,240 --> 00:41:21,640
Is that fair to say, Marina?

950
00:41:23,400 --> 00:41:27,840
100%, because that's where if you don't do that,

951
00:41:27,840 --> 00:41:30,640
you might have a win, you might get a surge,

952
00:41:30,640 --> 00:41:33,640
but then you burn out and it might take you

953
00:41:33,640 --> 00:41:36,600
a very long time to recover psychologically,

954
00:41:36,600 --> 00:41:39,840
which then will affect your finances

955
00:41:39,840 --> 00:41:42,160
because you won't be able to pull yourself back up

956
00:41:42,160 --> 00:41:44,560
and get started again unless you make a significant change,

957
00:41:44,560 --> 00:41:47,760
unless you make really learn a lesson from that.

958
00:41:47,760 --> 00:41:50,120
Motley Crue also went through this experience.

959
00:41:50,120 --> 00:41:51,960
I watched their Netflix movie.

960
00:41:51,960 --> 00:41:56,240
It was, whoa, crazy Netflix movie, by the way.

961
00:41:56,240 --> 00:42:01,040
But the pain that they experienced 20, 30 years into their,

962
00:42:01,040 --> 00:42:02,480
so they enjoyed what they did.

963
00:42:02,480 --> 00:42:04,040
They enjoyed their experience.

964
00:42:04,040 --> 00:42:07,360
And at the same time, they finally came to the realization

965
00:42:07,360 --> 00:42:08,960
that, man, what we were really looking for

966
00:42:08,960 --> 00:42:10,160
was family and belonging.

967
00:42:10,160 --> 00:42:13,200
And their later years, their music shifted,

968
00:42:13,200 --> 00:42:14,120
their purpose shifted.

969
00:42:14,120 --> 00:42:16,600
Johnny Cash went through the exact same thing as well

970
00:42:16,600 --> 00:42:17,640
and walked the line.

971
00:42:19,280 --> 00:42:22,200
Life is so much better for,

972
00:42:22,200 --> 00:42:26,200
it's so much more enjoyable when we have less regrets.

973
00:42:27,240 --> 00:42:29,720
If we have less regrets, we'll have more peace,

974
00:42:29,720 --> 00:42:31,480
we'll enjoy the process more.

975
00:42:31,480 --> 00:42:34,040
And at the same time, we all make mistakes.

976
00:42:34,040 --> 00:42:36,120
So I'm no different and I have mine too.

977
00:42:36,120 --> 00:42:37,280
But if we can protect some of you

978
00:42:37,280 --> 00:42:38,840
from some of the mistakes you might make

979
00:42:38,840 --> 00:42:40,520
while you're using these superpowers,

980
00:42:40,520 --> 00:42:42,480
that's exactly what I wanna make sure happens.

981
00:42:42,480 --> 00:42:43,960
So enjoy this at the same time.

982
00:42:43,960 --> 00:42:45,640
Let's hear the next story.

983
00:42:45,640 --> 00:42:49,120
Okay, so I'm actually gonna mention a doctor.

984
00:42:49,120 --> 00:42:50,760
So I'm gonna use the doctor or a client

985
00:42:50,760 --> 00:42:52,120
that I had worked with.

986
00:42:52,120 --> 00:42:53,880
So I was at a women's expo

987
00:42:53,880 --> 00:42:58,240
and I was at a networking event of the actual sponsors

988
00:42:58,240 --> 00:43:00,480
and we all did our introductions.

989
00:43:00,480 --> 00:43:04,640
And one woman introduced herself basically like this.

990
00:43:04,640 --> 00:43:05,480
I won't do the whole thing

991
00:43:05,480 --> 00:43:07,040
but just the first thing she said was,

992
00:43:07,040 --> 00:43:08,920
and I'm actually, I have an NDA with her.

993
00:43:08,920 --> 00:43:12,360
So I'm not using her real name.

994
00:43:12,360 --> 00:43:15,440
But anyway, she said, hi, I'm Dr. Anita Smith.

995
00:43:15,440 --> 00:43:18,640
Oh no, I'm Dr. Anita Smith, MD.

996
00:43:18,640 --> 00:43:22,080
I'm double board certified in gynecology

997
00:43:22,080 --> 00:43:23,720
and internal medicine.

998
00:43:23,720 --> 00:43:25,440
And now I run an aesthetics practice,

999
00:43:25,440 --> 00:43:26,840
the Smith Medical Practice.

1000
00:43:26,840 --> 00:43:29,640
I'm CEO there and we empower people to,

1001
00:43:29,640 --> 00:43:30,480
something like that.

1002
00:43:30,480 --> 00:43:32,040
That's how she was talking, right?

1003
00:43:32,040 --> 00:43:34,080
I'll stop there so your head doesn't explode

1004
00:43:34,080 --> 00:43:36,440
but that's how she was talking.

1005
00:43:36,440 --> 00:43:40,000
So then I did my little thing and she walked over to me.

1006
00:43:40,000 --> 00:43:41,960
She said, I need your help.

1007
00:43:41,960 --> 00:43:44,480
She said, I come to these events every year.

1008
00:43:44,480 --> 00:43:45,520
We have a great practice

1009
00:43:45,520 --> 00:43:48,080
but I have a lot of blanks on my calendar.

1010
00:43:48,080 --> 00:43:49,760
And I think it's my messaging.

1011
00:43:50,600 --> 00:43:52,640
I said, and again, the same thing I was like,

1012
00:43:52,640 --> 00:43:54,560
oh, I'm so glad you came over to me.

1013
00:43:54,560 --> 00:43:56,960
Well, there's nothing wrong with what she said.

1014
00:43:56,960 --> 00:44:00,000
It's perfectly good messaging like on a website

1015
00:44:00,000 --> 00:44:03,640
but it's not the best job she could be doing

1016
00:44:03,640 --> 00:44:07,880
when she has frankly so many other double board certified

1017
00:44:07,880 --> 00:44:09,080
standing right around her.

1018
00:44:09,080 --> 00:44:11,040
It doesn't make her stand out.

1019
00:44:11,040 --> 00:44:14,280
So we did a private engagement.

1020
00:44:14,280 --> 00:44:19,280
Let me tell you what we came up with and I have it here.

1021
00:44:21,520 --> 00:44:22,600
I'm gonna have, you're gonna have to,

1022
00:44:22,600 --> 00:44:24,120
forgive me as you see me reading this.

1023
00:44:24,120 --> 00:44:25,080
I don't have to read it.

1024
00:44:25,080 --> 00:44:25,920
I don't have it memorized.

1025
00:44:25,920 --> 00:44:27,360
I'm glad you don't have all this memorized.

1026
00:44:27,360 --> 00:44:28,960
I'm really glad to see that.

1027
00:44:28,960 --> 00:44:31,440
I was like, wow, what a super brain

1028
00:44:31,440 --> 00:44:33,160
but smart and organized.

1029
00:44:33,160 --> 00:44:34,000
Love it. Right.

1030
00:44:34,000 --> 00:44:35,600
So here's how it went.

1031
00:44:35,600 --> 00:44:38,400
So she actually also had a one,

1032
00:44:38,400 --> 00:44:40,000
she wanted to use something.

1033
00:44:41,320 --> 00:44:43,280
She had a one minute opportunity.

1034
00:44:43,280 --> 00:44:45,040
So let's see how this goes.

1035
00:44:45,040 --> 00:44:47,920
So she said, when I was in high school,

1036
00:44:47,920 --> 00:44:49,480
so this was not networking.

1037
00:44:49,480 --> 00:44:51,840
This was actually, she had a stage opportunity.

1038
00:44:51,840 --> 00:44:53,920
So she could just, she was actually introduced.

1039
00:44:53,920 --> 00:44:55,080
Like they said her name.

1040
00:44:55,080 --> 00:44:56,400
So she just walked onto the stage.

1041
00:44:56,400 --> 00:44:58,800
She had an MC that set the stage for her

1042
00:44:58,800 --> 00:45:00,560
to crush this one minute talk.

1043
00:45:00,560 --> 00:45:01,440
Right. Right.

1044
00:45:01,440 --> 00:45:03,840
So she said, when I was in high school,

1045
00:45:03,840 --> 00:45:07,200
I saw the list of girls nominated for homecoming queen.

1046
00:45:07,200 --> 00:45:09,760
They all had something I wanted so badly,

1047
00:45:09,760 --> 00:45:12,640
clear, perfect skin.

1048
00:45:12,640 --> 00:45:14,400
Of course, I was not on that list.

1049
00:45:14,400 --> 00:45:17,160
I had a pizza face as the kids would tell me.

1050
00:45:18,120 --> 00:45:20,920
I was bullied every day because of my acne.

1051
00:45:20,920 --> 00:45:25,160
And at 16, I considered suicide, but I was lucky.

1052
00:45:25,160 --> 00:45:26,000
I must get emotional.

1053
00:45:26,000 --> 00:45:27,000
I have to like stop.

1054
00:45:28,360 --> 00:45:29,200
I was lucky.

1055
00:45:29,200 --> 00:45:30,880
I came of age when there was effective ways

1056
00:45:30,880 --> 00:45:33,640
to have the clear skin I wanted.

1057
00:45:33,640 --> 00:45:36,640
This saved my life literally.

1058
00:45:36,640 --> 00:45:39,320
And it is why I became a dermatologist.

1059
00:45:39,320 --> 00:45:42,040
Every day I stay on top of the newest technology.

1060
00:45:42,040 --> 00:45:45,000
So I help other people like me.

1061
00:45:45,000 --> 00:45:47,640
I have a team of caring award-winning professionals.

1062
00:45:47,640 --> 00:45:48,880
We've helped thousands of people

1063
00:45:48,880 --> 00:45:53,040
to have the clear skin they wanted with minimal downtime.

1064
00:45:53,040 --> 00:45:53,880
To start your journey,

1065
00:45:53,880 --> 00:45:56,960
I offer a complimentary clear skin consultation.

1066
00:45:56,960 --> 00:45:59,080
Meet me at my table to book yours now.

1067
00:45:59,080 --> 00:46:01,240
Be one of the first to tend to book

1068
00:46:01,240 --> 00:46:04,080
and receive a sample of our clear skin serum.

1069
00:46:04,080 --> 00:46:05,480
Again, book your consultation.

1070
00:46:05,480 --> 00:46:07,080
I'm going to the back table now.

1071
00:46:08,320 --> 00:46:09,160
So.

1072
00:46:09,160 --> 00:46:11,320
That's life changing.

1073
00:46:11,320 --> 00:46:12,160
Right?

1074
00:46:12,160 --> 00:46:15,000
And at first, and also let me back up a little bit.

1075
00:46:15,000 --> 00:46:18,800
Well, let me tell you the outcome is she went from blanks

1076
00:46:18,800 --> 00:46:21,920
on her calendar to a six month waiting list.

1077
00:46:21,920 --> 00:46:24,440
To the event that she and I had met,

1078
00:46:24,440 --> 00:46:27,680
our first met, again, this is an expo, like a women's expo

1079
00:46:28,800 --> 00:46:31,640
that she had gone to for years up until,

1080
00:46:31,640 --> 00:46:35,920
as a person, she had a booth and a speaking spot.

1081
00:46:35,920 --> 00:46:40,160
She said, maybe I'll get like, we get hundreds of people

1082
00:46:40,160 --> 00:46:43,080
come to the booth over the two days.

1083
00:46:43,080 --> 00:46:46,360
Maybe we get like 20 clients, actual like paying clients.

1084
00:46:47,760 --> 00:46:50,160
That the first year, same thing,

1085
00:46:50,160 --> 00:46:52,440
hundreds of people stopping by the booth.

1086
00:46:52,440 --> 00:46:55,000
And, but after she spoke,

1087
00:46:55,000 --> 00:46:57,480
it turned into like 70 paying clients.

1088
00:46:57,480 --> 00:47:00,840
And she went from, she kept using that messaging

1089
00:47:00,840 --> 00:47:05,120
even on her website and everything.

1090
00:47:05,120 --> 00:47:09,240
She just led with her story and her before and after pictures.

1091
00:47:09,240 --> 00:47:12,280
And she went to a six month wait list.

1092
00:47:12,280 --> 00:47:16,040
And she's like, I cannot believe that that capacity

1093
00:47:17,080 --> 00:47:19,440
was there, that potential was there

1094
00:47:19,440 --> 00:47:21,160
just for me telling my story.

1095
00:47:21,160 --> 00:47:23,480
And I'll also say when she was presented,

1096
00:47:23,480 --> 00:47:28,120
when she, the MC didn't say, this is Dr. Anita Smith.

1097
00:47:28,120 --> 00:47:29,280
She's double board certified.

1098
00:47:29,280 --> 00:47:31,320
It was just like, oh, you know, friends, let's hear.

1099
00:47:31,320 --> 00:47:33,760
So Dr. Smith is gonna talk.

1100
00:47:33,760 --> 00:47:35,840
That was it, like, that's all she said.

1101
00:47:35,840 --> 00:47:37,360
I mean, there was some imagery that made it clear

1102
00:47:37,360 --> 00:47:41,960
that she was in the aesthetic space, but she,

1103
00:47:41,960 --> 00:47:43,400
and at first I will tell you also,

1104
00:47:43,400 --> 00:47:44,920
and I hope if anyone's listening,

1105
00:47:44,920 --> 00:47:47,240
if you have a coach telling you

1106
00:47:47,240 --> 00:47:49,880
and you're to talk in simple terms like this,

1107
00:47:49,880 --> 00:47:53,240
and you're fighting it, this was the essence of her fight.

1108
00:47:53,240 --> 00:47:55,040
So I can't just, I have to tell them

1109
00:47:55,040 --> 00:47:57,160
I'm double board certified.

1110
00:47:57,160 --> 00:48:00,040
They have to know that I'm a legitimate doctor.

1111
00:48:00,040 --> 00:48:03,000
I don't want them to think I'm some basement botox operation.

1112
00:48:03,000 --> 00:48:06,640
I'm gonna say, you're just, they don't need to know that

1113
00:48:06,640 --> 00:48:11,320
because what you're doing is talking way too long about you.

1114
00:48:11,320 --> 00:48:13,520
No one cares about you, Anita.

1115
00:48:13,520 --> 00:48:15,200
Sorry to tell you that.

1116
00:48:15,200 --> 00:48:16,120
No one's impressed.

1117
00:48:16,120 --> 00:48:17,960
They just need to know you're a dermatologist.

1118
00:48:17,960 --> 00:48:18,960
They can go on your website

1119
00:48:18,960 --> 00:48:21,720
and make sure that you're a legit operation.

1120
00:48:21,720 --> 00:48:22,600
Yes.

1121
00:48:22,600 --> 00:48:23,880
And don't lead with that

1122
00:48:23,880 --> 00:48:25,960
because it's basically humble bragging.

1123
00:48:25,960 --> 00:48:28,680
No one's impressed other than your mom.

1124
00:48:28,680 --> 00:48:30,800
It's exactly. Nobody cares.

1125
00:48:30,800 --> 00:48:34,400
And you're trying and money laughs at degrees.

1126
00:48:34,400 --> 00:48:37,880
Money laughs at your degrees.

1127
00:48:37,880 --> 00:48:40,560
It laughs at them and you hide behind them.

1128
00:48:41,720 --> 00:48:44,640
So you're gonna do what I say.

1129
00:48:44,640 --> 00:48:46,640
And you're gonna like it.

1130
00:48:47,920 --> 00:48:49,440
And you're gonna thank me.

1131
00:48:49,440 --> 00:48:51,400
I say that jokingly, we were,

1132
00:48:51,400 --> 00:48:53,280
and she's like, you're right.

1133
00:48:54,760 --> 00:48:57,280
And did I just tell you the theory of relativity here?

1134
00:48:57,280 --> 00:48:58,120
Did I just cure cancer?

1135
00:48:58,120 --> 00:49:01,680
No, I mean, it's just simple languaging.

1136
00:49:01,680 --> 00:49:04,520
And therein lies the complexity.

1137
00:49:06,440 --> 00:49:09,960
It's simple and it can be hard,

1138
00:49:09,960 --> 00:49:12,720
especially if you try to do this on your own.

1139
00:49:12,720 --> 00:49:15,440
If I'm trying to piecemeal together my framework

1140
00:49:15,440 --> 00:49:17,720
without the help of an expert like you,

1141
00:49:17,720 --> 00:49:19,560
I might get close, but like you said,

1142
00:49:19,560 --> 00:49:21,400
and I love that you said it,

1143
00:49:21,400 --> 00:49:24,760
one plus one plus one plus one equals four,

1144
00:49:24,760 --> 00:49:27,560
you cannot miss a number in that equation.

1145
00:49:27,560 --> 00:49:29,800
And therein is the challenge of business.

1146
00:49:29,800 --> 00:49:31,640
That's why 99% of business owners,

1147
00:49:31,640 --> 00:49:33,680
while 96 are failing within 10 years,

1148
00:49:33,680 --> 00:49:36,840
4% are surviving, hanging on.

1149
00:49:36,840 --> 00:49:39,000
They look like they're making it,

1150
00:49:39,000 --> 00:49:40,760
but you ask them, you talk to them

1151
00:49:40,760 --> 00:49:42,240
about what their experience is like,

1152
00:49:42,240 --> 00:49:44,680
where the revenues are at, how their employees feel,

1153
00:49:44,680 --> 00:49:47,640
what challenges are going on in their marriage, et cetera.

1154
00:49:47,640 --> 00:49:52,640
It's not a pretty rosy picture for 99% of those 4%.

1155
00:49:53,040 --> 00:49:56,120
And it's because they're turning in math tests

1156
00:49:56,120 --> 00:49:58,640
with 90% of a formula done.

1157
00:49:58,640 --> 00:50:00,720
What grade are you gonna get?

1158
00:50:00,720 --> 00:50:05,080
An F, you have to be able to put the whole formula together.

1159
00:50:05,080 --> 00:50:06,120
So I love it.

1160
00:50:06,120 --> 00:50:08,880
It's actually stage two of our power launch.

1161
00:50:08,880 --> 00:50:10,960
The reason why it's stage two of our power launch

1162
00:50:10,960 --> 00:50:12,600
is because stage one is me making sure

1163
00:50:12,600 --> 00:50:15,560
that I'm building with somebody who respects infrastructure.

1164
00:50:15,560 --> 00:50:17,920
And that takes a long time to figure out

1165
00:50:17,920 --> 00:50:20,680
is do they actually care enough about the principles

1166
00:50:20,680 --> 00:50:22,600
of serving people at scale?

1167
00:50:22,600 --> 00:50:25,960
Or is this vision really about the cash grab

1168
00:50:25,960 --> 00:50:27,960
because I wanna put my kids through college,

1169
00:50:27,960 --> 00:50:29,880
I want a bigger house, I want a bigger car,

1170
00:50:29,880 --> 00:50:31,720
I want another boat, I want a second house.

1171
00:50:31,720 --> 00:50:33,140
Aye, aye, aye, aye.

1172
00:50:34,080 --> 00:50:35,920
Like you said, people don't care how much we know

1173
00:50:35,920 --> 00:50:37,720
until they know how much we care.

1174
00:50:37,720 --> 00:50:41,120
And people don't really care who we are.

1175
00:50:41,120 --> 00:50:43,960
They need their Maslow's hierarchy of needs met.

1176
00:50:44,880 --> 00:50:48,100
They need oxygen, they need water, they need food,

1177
00:50:48,100 --> 00:50:50,040
they need money to sustain their lives.

1178
00:50:50,040 --> 00:50:52,320
They need friendship, family, belonging, et cetera.

1179
00:50:52,320 --> 00:50:53,880
There's a lot of basic needs.

1180
00:50:53,880 --> 00:50:55,800
And they know that the resource of money

1181
00:50:55,800 --> 00:50:58,040
is one that truly helps resolve

1182
00:50:58,040 --> 00:51:00,600
a lot of those basic needs that we have.

1183
00:51:00,600 --> 00:51:04,040
You are a godsend, you're amazing.

1184
00:51:04,040 --> 00:51:06,360
I absolutely love what you threw down in this episode.

1185
00:51:06,360 --> 00:51:08,500
If anybody wants to get in touch with Marina,

1186
00:51:08,500 --> 00:51:10,960
of course, the traditional social media channels

1187
00:51:10,960 --> 00:51:12,720
are an option and on the landing page

1188
00:51:12,720 --> 00:51:15,520
we'll have the social media links format.

1189
00:51:15,520 --> 00:51:17,220
Is there a specific place

1190
00:51:17,220 --> 00:51:19,200
that you'd prefer people reach out?

1191
00:51:19,200 --> 00:51:20,040
Absolutely.

1192
00:51:20,040 --> 00:51:22,020
And this is actually part of my model

1193
00:51:22,020 --> 00:51:25,720
that I don't even, I have basic social media presences

1194
00:51:25,720 --> 00:51:27,440
and I love social media.

1195
00:51:27,440 --> 00:51:28,960
I love everything.

1196
00:51:28,960 --> 00:51:31,560
But you're not gonna see me super active there.

1197
00:51:31,560 --> 00:51:33,960
The best thing to do is simply,

1198
00:51:33,960 --> 00:51:38,040
you can go to oneminutetalkfreeoffer.com

1199
00:51:38,040 --> 00:51:41,840
and you will get a copy of the Jane Talk,

1200
00:51:41,840 --> 00:51:43,780
the Jane the Weight Loss Coach.

1201
00:51:44,800 --> 00:51:46,740
This is the cover of it.

1202
00:51:46,740 --> 00:51:49,360
It's just like a downloadable PDF.

1203
00:51:49,360 --> 00:51:54,200
And then you will also be able to make a call,

1204
00:51:54,200 --> 00:51:55,600
to book a strategy call with me

1205
00:51:55,600 --> 00:51:58,480
or a complimentary no pitch strategy call with me

1206
00:51:58,480 --> 00:52:00,320
about making this work for you.

1207
00:52:00,320 --> 00:52:03,020
Or just visit my website, theoneminutetalk.com.

1208
00:52:03,020 --> 00:52:05,320
There's a free masterclass.

1209
00:52:05,320 --> 00:52:07,720
So theoneminutetalk.com is my website

1210
00:52:07,720 --> 00:52:10,280
or oneminutetalkfreeoffer.com

1211
00:52:10,280 --> 00:52:14,040
to get your own sample and a guide to creating your own.

1212
00:52:14,040 --> 00:52:17,480
And can I also talk, you just said about love

1213
00:52:17,480 --> 00:52:20,080
and that's what people want and also money.

1214
00:52:20,080 --> 00:52:25,080
So the organization that I devote as much of my discretionary

1215
00:52:28,000 --> 00:52:30,040
income and net proceeds to as possible

1216
00:52:30,040 --> 00:52:31,920
is the Trevor Project.

1217
00:52:31,920 --> 00:52:35,000
And the Trevor Project is an organization

1218
00:52:35,000 --> 00:52:39,480
that serves children who are born on the LGBTQ spectrum.

1219
00:52:39,480 --> 00:52:41,480
Yes, they were born on the,

1220
00:52:41,480 --> 00:52:42,880
they didn't choose to be there.

1221
00:52:42,880 --> 00:52:47,040
They were born there and who are facing discrimination

1222
00:52:47,040 --> 00:52:52,040
at home, in their place of worship, at school, in society.

1223
00:52:52,160 --> 00:52:53,720
And they're at risk for suicide

1224
00:52:53,720 --> 00:52:57,160
because they feel unloved and isolated.

1225
00:52:57,160 --> 00:53:00,600
And money helps it.

1226
00:53:00,600 --> 00:53:02,600
So I donate to them because it takes a lot

1227
00:53:02,600 --> 00:53:04,560
to run the organization that they run.

1228
00:53:04,560 --> 00:53:09,560
So anyway, that's also any procedure helping that too

1229
00:53:10,000 --> 00:53:12,560
when you work with me.

1230
00:53:12,560 --> 00:53:13,400
I love that.

1231
00:53:13,400 --> 00:53:15,440
And if you can help me gather the proper materials

1232
00:53:15,440 --> 00:53:17,880
to honor that, we'll absolutely add that

1233
00:53:17,880 --> 00:53:19,880
to the landing page as well.

1234
00:53:19,880 --> 00:53:21,560
So I'd be happy to support that.

1235
00:53:24,800 --> 00:53:26,880
I kind of wanna put you on the spot real quick.

1236
00:53:26,880 --> 00:53:27,800
Do it.

1237
00:53:27,800 --> 00:53:29,320
Let's do it.

1238
00:53:29,320 --> 00:53:32,880
One minute talk, Marina's stainless version.

1239
00:53:32,880 --> 00:53:33,960
Ah, okay.

1240
00:53:33,960 --> 00:53:36,320
So, okay.

1241
00:53:36,320 --> 00:53:40,240
So I was sitting in a business conference room,

1242
00:53:40,240 --> 00:53:42,320
chit chatting, scrolling on my phone

1243
00:53:42,320 --> 00:53:44,840
and a woman walks out and starts talking about her work

1244
00:53:44,840 --> 00:53:47,480
as a social media consultant, right?

1245
00:53:47,480 --> 00:53:52,120
Everyone went silent as she tells this heartwarming story

1246
00:53:52,120 --> 00:53:54,040
of how she helped her first client,

1247
00:53:54,040 --> 00:53:57,120
helped the client have her first $10,000 month

1248
00:53:57,120 --> 00:53:59,520
as a health coach.

1249
00:54:00,600 --> 00:54:02,120
She was very quiet.

1250
00:54:02,120 --> 00:54:03,080
She was very confident.

1251
00:54:03,080 --> 00:54:05,920
And then she asked people to come meet her at the backstage.

1252
00:54:05,920 --> 00:54:09,440
At least 50 people ran back to that stage, to that table.

1253
00:54:09,440 --> 00:54:10,920
And I was one of them, right?

1254
00:54:10,920 --> 00:54:13,840
And I invested $5,000 in her.

1255
00:54:13,840 --> 00:54:15,320
At least 10 other people did the same.

1256
00:54:15,320 --> 00:54:20,320
And I was thinking, wow, she just made like $50,000

1257
00:54:20,520 --> 00:54:22,600
in one minute using only her words, right?

1258
00:54:22,600 --> 00:54:24,040
I need to do that.

1259
00:54:24,040 --> 00:54:26,120
So I tried, right?

1260
00:54:26,120 --> 00:54:27,240
And I failed.

1261
00:54:27,240 --> 00:54:29,920
So I tried again and I failed again.

1262
00:54:29,920 --> 00:54:33,080
And I failed and I failed and I failed.

1263
00:54:33,080 --> 00:54:34,400
But then I stopped failing.

1264
00:54:35,560 --> 00:54:40,560
And everything I do now is what that is all about.

1265
00:54:40,720 --> 00:54:42,440
So if you need to learn how to,

1266
00:54:42,440 --> 00:54:44,560
if you're confused and overwhelmed

1267
00:54:44,560 --> 00:54:47,160
and you need to find how it is that you can talk

1268
00:54:47,160 --> 00:54:50,720
for one minute and turn it into a multiple five figure win,

1269
00:54:50,720 --> 00:54:52,040
I have retreats.

1270
00:54:52,040 --> 00:54:56,720
I have, now I'm kind of caught off guard here.

1271
00:54:56,720 --> 00:54:59,200
I don't have a back table to tell you to meet me in.

1272
00:54:59,200 --> 00:55:02,240
So meet me, so get my link in the chat

1273
00:55:02,240 --> 00:55:04,200
and let's start a conversation.

1274
00:55:04,200 --> 00:55:06,200
That was not my best work, but anyway.

1275
00:55:06,200 --> 00:55:07,320
You know what's awesome though?

1276
00:55:07,320 --> 00:55:08,160
You're human.

1277
00:55:08,160 --> 00:55:11,240
I once watched Tiger Woods

1278
00:55:11,240 --> 00:55:13,920
trying to chip onto the green

1279
00:55:13,920 --> 00:55:17,440
and he hit the golf ball over the green three times in a row.

1280
00:55:17,440 --> 00:55:20,360
And I was like, oh, oh good.

1281
00:55:20,360 --> 00:55:21,360
Even he does it.

1282
00:55:21,360 --> 00:55:25,560
It was one of the most liberating experiences.

1283
00:55:25,560 --> 00:55:27,080
It was beautiful Marina.

1284
00:55:27,080 --> 00:55:30,280
And when you have your next offer in place,

1285
00:55:30,280 --> 00:55:32,680
sometimes we're gonna have our A plus shiny moments.

1286
00:55:32,680 --> 00:55:34,800
Sometimes we're gonna have that point

1287
00:55:34,800 --> 00:55:36,480
where we trip on stage and fall on our face,

1288
00:55:36,480 --> 00:55:37,840
but get back up and rock it.

1289
00:55:37,840 --> 00:55:39,120
And you're gonna rock it.

1290
00:55:39,120 --> 00:55:42,280
I'm excited for the future and vision pros.

1291
00:55:42,280 --> 00:55:43,840
If you wanna reach out, please do so.

1292
00:55:43,840 --> 00:55:45,400
If you wanna reach out to us and share your vision,

1293
00:55:45,400 --> 00:55:46,640
please do.

1294
00:55:46,640 --> 00:55:49,200
I highly recommend paying very close attention

1295
00:55:49,200 --> 00:55:50,000
to this episode though,

1296
00:55:50,000 --> 00:55:52,040
because out of all the visionaries

1297
00:55:52,040 --> 00:55:53,520
who've been on our stage,

1298
00:55:53,520 --> 00:55:55,560
if you go and listen to what's the vision

1299
00:55:55,560 --> 00:55:57,000
for those that you serve,

1300
00:55:57,000 --> 00:56:02,000
you will see many, many amazing leaders struggle

1301
00:56:02,000 --> 00:56:06,600
to define, clarify and really put the magic

1302
00:56:06,600 --> 00:56:08,320
into the vision they have.

1303
00:56:08,320 --> 00:56:10,560
It's not because they have bad visions.

1304
00:56:10,560 --> 00:56:11,880
It's because they haven't learned

1305
00:56:11,880 --> 00:56:14,080
to articulate it appropriately yet.

1306
00:56:14,080 --> 00:56:15,520
And Marina is the source to do so.

1307
00:56:15,520 --> 00:56:17,080
Vision pros have an excellent day.

1308
00:56:17,080 --> 00:56:18,600
We'll see you on the next episode.

1309
00:56:18,600 --> 00:56:19,960
Thank you for being here today.

1310
00:56:19,960 --> 00:56:22,440
I'm really happy that you tuned in to Vision Pros Live.

1311
00:56:22,440 --> 00:56:25,080
I'm looking forward to seeing your reactions

1312
00:56:25,080 --> 00:56:27,360
as these episodes continue to move forward.

1313
00:56:27,360 --> 00:56:29,080
This is gonna get more and more fun.

1314
00:56:29,080 --> 00:56:30,880
We'll have more and more engagement as well.

1315
00:56:30,880 --> 00:56:33,000
We'll invite people to participate in the show.

1316
00:56:33,000 --> 00:56:35,360
And thank you for giving us your time and attention.

1317
00:56:35,360 --> 00:56:38,360
Have an excellent time.