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Amazon and Thrive Market.

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And then we have a few, some especially retailers, mostly outside of the US.

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So we'll be getting into more as we move forward.

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But right now,

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What was that like?

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Um, so you guys launched, did you launch with big plans for physical locations?

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Or did you launch with big plans for direct to consumer?

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The plan was always direct to consumer and eventually go under retail.

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One of the things we did was, um, when we launched, we had to

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pivot some of our, our products.

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Um, we had, we had a hand sanitizer that we were planning to launch in 21.

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Um, it was already formulated and just better for you.

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Everything that we do on us is creating really high quality products, um, with

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the best ingredients you can find, um, products that are better for you.

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Cause what you put on your body, you're putting in your body and most hand

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sanitizer, it dries you out because it's all alcohol based.

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Well, ours is as well.

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We've added additional herbs and things like that.

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So it is moisturizing as well as, um, just, just cleansing and not trying out.

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So we had planned to launch that in a spring of, or winter of 2021, but then

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when COVID happened, um, we were about to launch a dry shampoo and we couldn't

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get some of our components, like our cardboard tubes or composable cardboard

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tubes because of the supply chain issues.

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So we had to pivot and we launched the hand sanitizer instead.

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And so that was when couldn't find it and everything.

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And so that was, that did really well.

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And it also almost got our Shopify store shut down.

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Because they reached out and said, you are price gouging because I mean, it's

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a higher price product, it was 10, 10 bucks, um, a bottle, I think.

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And I was like, are you kidding me?

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Price gouging?

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We have the worst margins on this of any of our product.

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Look at this, look at the ingredients we're using and we're using glass, um,

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tubes or glass bottles that are recyclable or reusable as well.

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And so after I sent all this info, um, they're like, okay, it's fine.

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But I'm like, you're telling me you're going to make a unilateral decision.

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Then you're going to shut down our company.

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Because you think that we're price gouging and that so, yeah, it's interesting

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to see when companies, publicly traded companies on the less are trying to make

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a value decision on your business when they know nothing about it.

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So that was right.

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Oh, it makes it hard.

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Okay.

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That's interesting.

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So, I mean, a lot of people got into that space because of the incident, but

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you're saying that you guys were already, that was already on your roadmap.

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That was in a roadmap.

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Here's just, we had to, we had to speed it up because it was, we had planned to

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launch the hand sanitizer.

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Cause it was, we had planned to launch that in like a year later, um, or less

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than a year and then COVID happened, which we had no idea that was coming down the

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pipe until we just pivoted.

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And so we launched our dry shampoo, um, six months later, I guess.

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So one of the idea for, um, the second business, free wild gear.

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When was that incubated?

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Oh man, that was over a decade ago.

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That was me and my brothers.

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Yeah.

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That was me and my brother sitting around a campfire drinking bourbon

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and comparing knives.

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And we've always been gear heads and just, um, love the outdoors.

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And so we're just comparing our knives and asking the question, if you were

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going to design your own, what would it look like?

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What would you do differently than the knife you have on your knives?

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Cause we all had multiple knives with us.

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Yeah.

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Um, you know, sitting there drinking bourbon, chatting, telling stories,

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whittling or whatever.

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And so we kind of had this idea of one day we'll make our own knives, we'll

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create our own knife company.

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And then when COVID rolled around, I had this realization that, uh, with all

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the lockdowns and everything, the one thing that people could do was still

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get in nature and go camping and hunting.

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And, you know, cause you're, you're isolated, you're, you're in nature,

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you're away from people.

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And like, there's no time like the present to start it, so actually push

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this thing forward and create it.

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So, um, we did that and then, uh, we launched in August of 21.

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Nice.

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So you and your brothers, you're, you're stuck in the wilderness for the rest of

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your life, who's the last man standing?

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Oh, that's definitely me.

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All right.

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Welcome in to vision pros live with Jackson Calame.

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I'm your show host.

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We'll be doing interviews for visionary entrepreneurs and guest leaders who are

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building fantastic visions out there.

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Hey, what's up and welcome into vision pros live.

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I'm your show host Jackson Calame founder and CEO of first-class business.

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I'm excited to have Seth Spears on today.

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We're going to be talking about sustainability entrepreneurship, quality

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over quantity with a gentleman who has a, uh, a direct to consumer store called

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wellness, as well as rewild gear.

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One of them in, in, uh, well, both of them in physical product space and with

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missions that overlap, um, for what I would call that he's not gonna like this word,

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but self care.

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Uh, when I say that taking care of ourselves, so making sure that we're living

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holistically, that we're paying attention to both what we need in the world, as

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well as the world itself.

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Um, and I think it's really cool and inspiring.

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So we're going to get into that in just a minute.

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Um, but before we do always to help those of you who are in your growth processes,

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we use cold click for LinkedIn automation.

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Um, and this helps us get in front of excellent people, just like Seth, um, on

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a daily basis and ensures that my systems never, I mean, one thing about having

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automation in places, it never gets sick.

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Um, the internet could go down, I guess.

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Um, you know, and, and then pretty much everything that you're doing in the

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digital marketing space is going to also struggle, but we have a very consistent

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flow of leads and people who either want to work with us or want to come onto our

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show.

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Thanks to this process, it also builds up our brand awareness and our followership

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and our reach.

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Um, and that's really one of those things that, uh, you just, you gotta keep

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building consistently, reliably be out in the market, showcase what you're up to.

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And it can lead to amazing things.

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In addition to fine tuning the message that allows people to warm up to you and

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say, huh, this person is intriguing.

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They're inviting.

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They, they have an attractive profile.

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You really want to work on those things before you go straight for the conversion.

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And I see most people, and this, this hurts my heart.

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Most of the entrepreneurs I see out there, they're using these very wild, um,

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tenacious, aggressive messages that some conversion expert has taught you to use.

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And the bulk of your best leads, the ones who know what you're doing are avoiding

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you and saying, no, I don't, I don't really want to work with this person who's

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just trying to manipulate me into a business transaction.

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So be aware of that.

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Um, you know, and consider maybe backing off a little bit and starting over with

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something like, hi, how are you?

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That would be far better than trying to force case studies down people's

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throat in most cases.

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All right.

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Simply fast websites.

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Shane Michael built this.

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When I saw it, I was like, man, I wish I'd found something like somebody like him

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back in the day, he's on websites starting $179.

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If I was starting over from scratch right now, I didn't have a team.

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I didn't know where to go.

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That's one of the first places I'd go is see if I could, if I could find out from

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him what he's doing for those $179 and he'd probably win the bid.

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I wouldn't waste any time on Squarespace anymore or on Wix or on Weebly or on

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more on WordPress.

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I kind of dated myself there.

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Um, but I wouldn't, I wouldn't waste time building the website.

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I go out into the market and talk to people about my solutions and what I'm up to.

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Um, that's productivity leads to profitability.

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Being busy with things like trying to build a website that you're going to

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change anyway, being busy leads to being broke.

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So it's very important to be doing the right things.

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That's one of those great tips that can help a lot of you entrepreneurs with.

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Try to avoid micromanaging your website and move right into your service

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model and how to create something of high quality.

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And again, that's fierce.

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Is it going to be talking with us about just that too?

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The water project.

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I will always talk about the water project or something similar on this show.

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We've been talking about the water project for two years now.

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And the big reason why is because I have not seen an organization that is easier

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for me to catch the vision of supporting.

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There are millions of people in this world who don't even have access to clean

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drinking water.

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And that's one of our base needs.

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When you look at something like Mazzo's hierarchy of needs, if you haven't heard

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of that, I highly recommend checking it out.

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It can be very influential and knowing how to assist and help people transpire

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and achieve their best life.

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These individuals, you know, you notice these kids on the screen right now.

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They're celebrating water as though it were Christmas day.

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Um, and while that's a beautiful reality and I'm, I'm glad that they have that

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sense of gratitude, it also hurts my heart to think about my own kids.

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And if my own kids had to celebrate that much just for having water in their life.

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So if you're in a position to where you can, you can contribute to that, please do.

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And you're going to get a notification updates from them about what's going on

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with the project, what's being built, as well as the completion of the project.

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You get to see these lives transformed.

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If you're not in a position to donate, then we ask that you just share that

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information with somebody else who might be able to, and that could be a full on

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share for your group that could be tagging somebody, a specific person that

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you know also aligns with that type of mission.

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If you are passing through difficult times, or you know somebody who is, and

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you've got a different cause to support.

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And we also recommend dropping that in the comments.

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We want to create a community of people who are open to sharing with each other

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and helping each other out.

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And we, uh, we want to support your missions as well.

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So without further ado, let's dive into Seth Spears background a little bit.

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Um, my, uh, my LinkedIn page is not loading properly.

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Um, so I won't be, I won't be sharing his, uh, his exact story on LinkedIn,

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but you will have the access to share, uh, his, his story on LinkedIn in our

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show notes to see where he comes from.

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I always love to see where entrepreneurs come from, what it is that they did in

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the past that led them to where they are today.

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Um, but without further ado, let's just bring them in on stage and talk to him

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about his actual, uh, current, current companies, Richard Branson.

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Um, all right, Seth, good to have you on the show, man.

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Thanks Jackson.

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You know, something you said when you were talking about one of the ads, it

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just really struck with me.

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I actually got a note down here being busy leads to being broke.

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I'm going to be thinking about that quite a bit over the next few days.

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Cause that's really interesting.

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Cause I do find myself being very busy at times and not always doing those

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things that are the most focused or that are best serving to me and my businesses.

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So thank you for bringing that up and giving me some food for thought there.

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Absolutely.

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Absolutely.

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And Cynthia, thank you for saving the day.

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She's got that LinkedIn profile pulled up that will not load on my screen.

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Um, so anybody who's watching in, of course, you'll be able to, to

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scroll along and look through that.

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Maybe it's listening.

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You can see that later.

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Uh, you know, Seth, that, that quote is one that I, it's one of those quotes

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that I like to remember regularly.

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Um, you know, it's so easy in the world of, of abundance to be busy.

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Um, you know, to end up doing what is good or what is comfortable versus

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what is great and what is driving my growth forward.

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Um, so I appreciate your humility on that.

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Uh, you, you are also, um, you know, from what I've, what I've learned about you,

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we've had two conversations and both conversations you've been super on point,

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very clear about what it is that you do.

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Um, so I'd say you, you live this productivity thing quite well, but

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definitely don't sit back on rest on your laurels as they say, because I'm,

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I'm complimenting you.

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I know you won't.

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So who should be listening today?

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Who do you think is going to get the most out of this conversation?

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And Seth, based on, you know, your background, do me a favor, interlace

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some of what you can't see online about you into the reality of, of why we're

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talking about sustainability, quality and entrepreneurship.

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Oh man.

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That's a great question.

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Um, at my core, I'm a big picture thinker.

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I connect dots.

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I'm always looking for meaning and how do we do things?

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What drives us?

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What, what pushes us as people, as humanity forward?

239
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Um, my motto for most of my life has been quality over quantity.

240
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And I want the best.

241
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I want to work with the best people, the highest quality ones, those

242
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who are doing amazing things.

243
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And so that's kind of everything that I've done over the years is to look at

244
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what's the long-term outcome and not just the short-term way to make

245
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money or to get something.

246
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Um, I've been called a Renaissance man, uh, just because I have so many

247
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varied interests and I always have.

248
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When I was a child, I read through the entire encyclopedia of

249
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cover to cover just because I was so just fascinated with wonder about the world.

250
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Wow.

251
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Um, you know, what, what makes me tick?

252
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Um, what makes people tick and who they are.

253
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And so I just have this fascination and curiosity with the natural world,

254
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with business, with, with people and the human condition.

255
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Um, and for a long time, I got away from that just, and I think that was

256
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some of the projections based on culture, society, religion, family,

257
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just, okay, this is what we should do.

258
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This is the path you should go on.

259
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And over the past few years, as I went through a divorce and massive life

260
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changes and just rediscovering who I am at my core, what makes me me?

261
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What is intrinsic?

262
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What is true to my very being, my inner child and letting that come

263
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forth to figure out where am I going in this next iteration of Seth?

264
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And that just gets back to my core of just curiosity.

265
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Uh, and quality and just connecting with people and learning more about them.

266
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And how can I be of service and value?

267
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Love that.

268
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When, uh, when CNN or Fox get ahold of this interview and they decided to

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twist what you said with a headline, it's going to really, it's going to read.

270
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Religion pulls man away from encyclopedia.

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Uh,

272
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so what's your vision for those that you serve?

273
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My vision for those that I serve is be a light to look at things differently,

274
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to get outside of the very narrow worldview that most people have.

275
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Uh, it's very easy in business, in family life, and so many things

276
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were so inundated by being busy, you know, and so many things were so

277
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inundated by being busy, you know, um, by everything that we have going on

278
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to just focus on one thing, we get tunnel vision in a lot of ways.

279
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And so my vision for those is to take a step back, let's slow down and let's

280
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look at a top-down approach to everything.

281
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How can we think outside the box?

282
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How can we think differently?

283
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How can we connect dots that other people aren't seeing to create a better world,

284
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to create better products and services, better families, just a better

285
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environment in all that we do.

286
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I like that.

287
00:14:52,480 --> 00:14:55,600
And, uh, let's talk about your vision a bit.

288
00:14:56,080 --> 00:14:59,200
Um, so what does your vision look like on the horizon?

289
00:14:59,760 --> 00:15:00,120
Yeah.

290
00:15:00,840 --> 00:15:06,800
My vision is to continue to create amazing quality products

291
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that are better for you.

292
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Um, so for example, my company, wellness, we make all natural personal

293
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care products that are better for you.

294
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We use the cleanest ingredients.

295
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Um, we're B Corp certified.

296
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We are really pushing the envelope as far as sustainability goes with our

297
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packaging, because we use, um, composable packaging.

298
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And so we want to make sure that everything that we're putting on our

299
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body is perfectly safe because what you put on your body, put in your body,

300
00:15:33,400 --> 00:15:36,760
that all of our packaging and everything that we use is better for the environment.

301
00:15:37,280 --> 00:15:42,200
Um, because we are doing so much destruction, um, on that end to we're

302
00:15:42,200 --> 00:15:46,840
extracting and just not looking at that long-term vision at that long-term

303
00:15:46,840 --> 00:15:50,240
picture of, of how is everything that we're doing affecting ourselves

304
00:15:50,240 --> 00:15:50,960
in the natural world?

305
00:15:51,560 --> 00:15:56,960
Um, the consulting that I do to work with conscious entrepreneurs who are

306
00:15:56,960 --> 00:16:00,160
making a difference, who want to create the best quality products and service,

307
00:16:00,240 --> 00:16:03,800
who have a bigger vision than just making money that they want to make a

308
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difference, they want to serve others as well.

309
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And how can I be a light, um, and create a positive impact on every

310
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person that I come in contact with.

311
00:16:13,560 --> 00:16:14,160
That's awesome.

312
00:16:14,480 --> 00:16:17,280
Um, I wanted to dive in a little bit deeper on something that caught me.

313
00:16:17,280 --> 00:16:22,400
You said you, uh, as part of your vision, it, you really like the product creation

314
00:16:22,400 --> 00:16:26,400
process, um, and that's unique, um, and unique.

315
00:16:26,400 --> 00:16:28,600
It's inventor style almost.

316
00:16:28,600 --> 00:16:29,400
Talk to me about that.

317
00:16:31,600 --> 00:16:34,360
I've never thought of myself as a natural creative.

318
00:16:35,080 --> 00:16:38,680
If you give me a blank canvas and say, create something, I draw a blank.

319
00:16:38,680 --> 00:16:40,760
I'm like, uh, I don't know where to start.

320
00:16:41,280 --> 00:16:47,040
What I'm good at is spotting patterns of pulling from here and here and combining

321
00:16:47,040 --> 00:16:51,560
things into something much better, something that, um, there's already,

322
00:16:51,640 --> 00:16:55,400
there's already an example of a product that I like, but I can see how it could be better.

323
00:16:55,920 --> 00:17:00,480
Um, do you remember that commercial, um, BASF, we don't make a lot of the products

324
00:17:00,480 --> 00:17:02,320
you buy, we make a lot of the products you buy better.

325
00:17:02,880 --> 00:17:06,440
And that's always struck with me as that's kind of what I do is not

326
00:17:06,440 --> 00:17:11,960
creating an entirely new thing where I just conceptualize it, but taking things

327
00:17:11,960 --> 00:17:16,040
and how can it be improved upon and maybe pulling from other industries and things

328
00:17:16,280 --> 00:17:21,160
and just alchemizing it into something that is much better than what was already there.

329
00:17:22,120 --> 00:17:23,160
Yeah, absolutely.

330
00:17:23,160 --> 00:17:27,400
Well, and you know, some people would use the, uh, the R and D term ripoff and

331
00:17:27,400 --> 00:17:31,560
duplicate, um, as, as an example of, of what you're doing there, but at the same

332
00:17:31,560 --> 00:17:33,800
time, when you look more holistically, right.

333
00:17:33,800 --> 00:17:36,360
Good rich, they didn't invent the wheel.

334
00:17:36,840 --> 00:17:37,640
Um, right.

335
00:17:37,640 --> 00:17:41,560
Uh, firestone didn't invent the Michelin didn't invent the wheel.

336
00:17:42,040 --> 00:17:46,520
Um, so you're, you're taking, you're seeing an opportunity to optimize and

337
00:17:46,600 --> 00:17:50,280
you're following through, which is what really surprises me about that.

338
00:17:50,280 --> 00:17:53,960
When I was, when I was in kindergarten, this is going way back to pager days.

339
00:17:54,360 --> 00:17:57,720
I was in, I was in the mall and I saw this kid running around and he was, he was

340
00:17:57,720 --> 00:17:59,160
looking at this pager over and over.

341
00:17:59,160 --> 00:18:01,960
It probably just thought he was really cool, you know, going back and forth.

342
00:18:01,960 --> 00:18:04,360
Looking at this pager and I'm sitting on a bench waiting for my sisters.

343
00:18:04,360 --> 00:18:06,120
Probably got up like Victoria secret or something.

344
00:18:06,120 --> 00:18:11,800
Um, and so there he's, he's going back and forth and I just had it dawn on me.

345
00:18:11,800 --> 00:18:15,240
I said, those little car clickers, right?

346
00:18:15,480 --> 00:18:17,560
What if somebody was breaking into our car right now?

347
00:18:18,120 --> 00:18:19,320
We would have no idea.

348
00:18:20,120 --> 00:18:26,440
Why not send a signal to the car clicker that beeps like a pager so that we would

349
00:18:26,440 --> 00:18:29,400
know that something's happening and we could take action immediately and like

350
00:18:29,400 --> 00:18:30,120
call the police.

351
00:18:30,120 --> 00:18:32,200
Um, you know, or go and see what's happening.

352
00:18:32,360 --> 00:18:32,600
Yeah.

353
00:18:32,600 --> 00:18:35,400
And it, it blew my mind.

354
00:18:35,400 --> 00:18:37,720
That was in 1993.

355
00:18:38,200 --> 00:18:42,520
Um, that to this day, we still don't have clickers that do that.

356
00:18:43,080 --> 00:18:46,520
I'm like, heck, I know I should, I should have pursued it.

357
00:18:46,520 --> 00:18:47,080
I'm busy.

358
00:18:47,080 --> 00:18:48,760
But that's, let's see the reality though.

359
00:18:48,760 --> 00:18:52,200
The difference in me is I like to think about concepts like that.

360
00:18:52,760 --> 00:18:55,720
I like to, I like to, I don't, I don't really do the physical product thing.

361
00:18:55,720 --> 00:19:00,840
You've taken physical products and you've, you've actually turned them into solutions

362
00:19:01,000 --> 00:19:03,240
kind of like a chef and like an inventor.

363
00:19:03,480 --> 00:19:06,280
Um, so do you mind walking us through that process?

364
00:19:06,280 --> 00:19:07,160
What does that look like?

365
00:19:07,480 --> 00:19:07,960
Yeah.

366
00:19:08,200 --> 00:19:09,960
Well, I really got my start in digital marketing.

367
00:19:09,960 --> 00:19:16,840
So it was on the digital side, um, both in content creation and, and marketing

368
00:19:16,840 --> 00:19:21,320
and finding new ways to get information out there and then products as well.

369
00:19:21,320 --> 00:19:25,480
Um, and then it just kind of evolved into the physical product space.

370
00:19:25,480 --> 00:19:30,360
Um, there's something that's just fascinating about creating something from scratch, you

371
00:19:30,360 --> 00:19:35,560
know, the tangibility of something that you can touch and you can feel, and you can hold

372
00:19:35,560 --> 00:19:36,360
and smell.

373
00:19:36,360 --> 00:19:43,560
So, um, my, my process though is like, if there's a product that I like or a product

374
00:19:43,560 --> 00:19:50,040
that, so for rewild gear, um, when I started that, I was like, I'm going to do a product

375
00:19:50,040 --> 00:19:52,680
that I like and then I started that.

376
00:19:53,160 --> 00:19:57,960
That process was how that got started was me and my brothers sitting around a campfire

377
00:19:57,960 --> 00:19:59,720
drinking bourbon and comparing knives.

378
00:20:00,280 --> 00:20:04,280
And we were just asking the question, what do we like about this knife that we have?

379
00:20:04,280 --> 00:20:05,720
And we all had a different one.

380
00:20:05,720 --> 00:20:06,520
What do we like?

381
00:20:06,520 --> 00:20:07,400
What are we not like?

382
00:20:07,400 --> 00:20:09,240
What features is it missing?

383
00:20:09,240 --> 00:20:10,680
How would you improve upon it?

384
00:20:11,000 --> 00:20:15,160
And so it's just an iterative process of asking those questions.

385
00:20:15,160 --> 00:20:16,280
How could this be better?

386
00:20:16,600 --> 00:20:18,360
What would you do to grow and improve it?

387
00:20:18,360 --> 00:20:25,320
Well, now I'm seeing that there were so many personal care products on the market that

388
00:20:25,320 --> 00:20:28,680
worked really well, but the ingredient quality was not very good.

389
00:20:28,680 --> 00:20:31,400
And so what you put on your body, you're putting in your body.

390
00:20:31,400 --> 00:20:35,880
So if you are using products or ingredients that are unhealthy for you, well, that's going

391
00:20:35,880 --> 00:20:39,400
to have a long-term side effect, a negative side effect.

392
00:20:39,400 --> 00:20:45,080
So how could this be improved and what can we use that people aren't using maybe because

393
00:20:45,080 --> 00:20:48,840
it the cost is higher and there are other companies are just looking at how can they

394
00:20:48,840 --> 00:20:53,560
maximize profits, but they're not looking at what's best for you or the packaging or

395
00:20:53,560 --> 00:20:57,000
materials because it's cheaper, but it's worse for the environment.

396
00:20:57,000 --> 00:21:01,240
So it's just asking the questions of what could, how could we do things differently?

397
00:21:01,240 --> 00:21:03,880
What is not being done and where is there an opportunity?

398
00:21:03,880 --> 00:21:06,680
Because if I'm asking these questions and probably others are too.

399
00:21:07,240 --> 00:21:10,440
And I think the difference is that I'm willing to take action on it where others aren't.

400
00:21:11,400 --> 00:21:12,520
Absolutely.

401
00:21:12,520 --> 00:21:17,960
So in the product creation phase, pulling these ingredients together, sourcing and all

402
00:21:17,960 --> 00:21:20,840
of that, is that something that you get involved with or do you have that delegated?

403
00:21:21,720 --> 00:21:24,520
Yeah, that's so I am not a formulator.

404
00:21:24,520 --> 00:21:29,160
I actually started this company with my ex-wife and she, we had another company together

405
00:21:29,960 --> 00:21:35,080
called wellness mama.com, which I use when I ran a boutique to digital marketing agency.

406
00:21:35,080 --> 00:21:38,600
And I used that website that I convinced her to start.

407
00:21:38,600 --> 00:21:43,960
She was a, she was a journalism major, journalist and nutritionist.

408
00:21:43,960 --> 00:21:49,000
And so it was kind of like her passion, just researching health and wellness topics for

409
00:21:49,000 --> 00:21:49,800
our family.

410
00:21:49,800 --> 00:21:53,720
And I convinced her to start a blog, just documenting that.

411
00:21:53,720 --> 00:21:57,960
And so I used that site that I built out for her as a testing ground for my paying clients.

412
00:21:57,960 --> 00:22:00,760
And just it grew and grew and became like the major thing.

413
00:22:00,760 --> 00:22:05,400
And so we leveraged that all the, we had a lot of DIY personal care products that she

414
00:22:05,400 --> 00:22:07,000
had created in our kitchen.

415
00:22:07,000 --> 00:22:11,160
And the audience really liked them, but they got tired of making it themselves.

416
00:22:11,160 --> 00:22:19,000
And so because of that, we saw an opportunity of creating products and selling them to an

417
00:22:19,000 --> 00:22:19,960
audience that we already had.

418
00:22:20,520 --> 00:22:24,360
And so that made it very easy than just creating something entirely from scratch and trying

419
00:22:24,360 --> 00:22:28,440
to, trying to sell them something or trying to find an audience.

420
00:22:29,080 --> 00:22:33,080
And in full transparency, that has been a major challenge with Rewild Gear because I

421
00:22:33,080 --> 00:22:36,360
went into an industry that I did not already have an audience.

422
00:22:36,360 --> 00:22:45,960
And so trying to gain new customers just with cold traffic or for an industry that I didn't

423
00:22:45,960 --> 00:22:50,920
have past experience in, that's been a much more challenging process than in the health

424
00:22:50,920 --> 00:22:51,640
and wellness space.

425
00:22:52,760 --> 00:22:53,400
Absolutely.

426
00:22:53,960 --> 00:22:56,840
I'm going to dig into that personal side a little more.

427
00:22:56,840 --> 00:22:59,640
So are you and your ex still working on wellness together?

428
00:23:00,440 --> 00:23:05,640
So we both have a financial stake in both businesses.

429
00:23:05,640 --> 00:23:08,520
She's not actively involved on the wellness side.

430
00:23:08,520 --> 00:23:13,480
I'm not actively involved on the wellness mama side, but we still have a great co-parenting

431
00:23:13,480 --> 00:23:14,840
and working relationship.

432
00:23:14,840 --> 00:23:16,040
We just separated things out.

433
00:23:16,040 --> 00:23:18,200
I have a request for you for that.

434
00:23:19,160 --> 00:23:24,920
I know how hard that is and we won't dive into the details, but just the fact that y'all

435
00:23:24,920 --> 00:23:30,280
are trying is something to absolutely honor, man.

436
00:23:30,280 --> 00:23:31,000
Thank you.

437
00:23:31,640 --> 00:23:31,960
Yeah.

438
00:23:31,960 --> 00:23:32,920
Thanks for sharing that.

439
00:23:32,920 --> 00:23:37,480
There is hope for any divorces out there who are going through the struggles.

440
00:23:37,480 --> 00:23:41,320
I think this goes back to one of the keywords we were talking about titles before this.

441
00:23:41,320 --> 00:23:46,040
And one of the big things you wanted to hit on was the importance of being kind.

442
00:23:47,160 --> 00:23:52,520
And so before we go into the worst leadership experience ever, do you mind just talking

443
00:23:52,520 --> 00:23:55,720
about your dedication, the kindness and why that's so important to you?

444
00:23:56,440 --> 00:23:57,080
Yeah.

445
00:23:57,080 --> 00:24:00,040
That's something that I've had to learn a lot over the years.

446
00:24:01,080 --> 00:24:01,400
Me too.

447
00:24:01,400 --> 00:24:05,320
I need to learn myself in there real fast because that's not my favorite attribute.

448
00:24:05,320 --> 00:24:09,320
I wasn't necessarily raised in a family environment that was kind.

449
00:24:10,360 --> 00:24:15,560
There was a lot of black and white thinking and projection as far as what one should do

450
00:24:15,560 --> 00:24:17,480
or right and wrong, good and bad.

451
00:24:18,040 --> 00:24:24,440
And as I've grown up, I've realized that most of the world is a lot of gray, not just black

452
00:24:24,440 --> 00:24:24,840
and white.

453
00:24:25,560 --> 00:24:30,600
And then when I went through divorce and the hardest thing I've ever gone through

454
00:24:30,600 --> 00:24:32,440
and just massive heartbreak.

455
00:24:32,440 --> 00:24:35,960
And when that happens, you can either get better or get better.

456
00:24:35,960 --> 00:24:41,000
And I've used that to transform me into a much better person.

457
00:24:41,000 --> 00:24:47,480
And so one of the things that I have established for myself is rules for life.

458
00:24:47,480 --> 00:24:48,360
How do I want to live?

459
00:24:49,080 --> 00:24:54,520
And there's four rules as of right now that could change and evolve, but it's be kind,

460
00:24:55,400 --> 00:24:58,440
be curious, have fun, and don't waste.

461
00:24:58,440 --> 00:25:00,520
And so kindness is the first one.

462
00:25:01,560 --> 00:25:03,720
How can we be kind to everyone we can do?

463
00:25:03,720 --> 00:25:08,680
You can have boundaries, you can have standards, you can make those known to people you're

464
00:25:08,680 --> 00:25:11,800
working with or family or whatever, but just do it kindly.

465
00:25:11,800 --> 00:25:13,160
You don't have to be an asshole, you know?

466
00:25:13,160 --> 00:25:15,160
Be curious.

467
00:25:16,200 --> 00:25:17,960
I'm intrinsically curious about everything.

468
00:25:17,960 --> 00:25:21,400
And I think that just goes back from an early age when I learned to read and just read

469
00:25:21,400 --> 00:25:24,280
everything that I could get my hands on because I just wanted to learn.

470
00:25:24,280 --> 00:25:27,000
I wanted to know how does the world work?

471
00:25:27,000 --> 00:25:28,600
How does the world work?

472
00:25:28,600 --> 00:25:29,720
Where is, what is truth?

473
00:25:29,720 --> 00:25:30,520
Where is truth?

474
00:25:32,520 --> 00:25:34,040
What makes things tick?

475
00:25:34,040 --> 00:25:35,000
What makes people tick?

476
00:25:35,560 --> 00:25:39,320
And so just that intrinsic curiosity informs everything that I do in life

477
00:25:39,320 --> 00:25:42,440
about products, about people, about business, et cetera.

478
00:25:44,200 --> 00:25:44,700
Have fun.

479
00:25:45,720 --> 00:25:49,560
I think it's very easy to, as children, that's what we're all about.

480
00:25:49,560 --> 00:25:50,200
Let's have fun.

481
00:25:50,200 --> 00:25:50,680
What's fun?

482
00:25:50,680 --> 00:25:52,520
What do we enjoy?

483
00:25:52,520 --> 00:25:54,440
And as adults, we get away from that.

484
00:25:54,440 --> 00:25:56,920
And that's why we get bored.

485
00:25:56,920 --> 00:25:59,000
Why we hate our jobs.

486
00:25:59,000 --> 00:26:02,920
Why we do all these things that we think we're supposed to do, but we don't actually enjoy it.

487
00:26:03,560 --> 00:26:05,080
What if we got rid of that?

488
00:26:05,080 --> 00:26:07,720
What if we changed the paradigm and just looked at things?

489
00:26:07,720 --> 00:26:09,080
Am I having fun with this?

490
00:26:09,080 --> 00:26:10,600
Am I curious?

491
00:26:10,600 --> 00:26:13,960
And if you're being curious, I think that's where fun comes from.

492
00:26:14,440 --> 00:26:16,600
Because then you're learning and growing and exploring.

493
00:26:17,480 --> 00:26:19,480
And then the last one is don't waste.

494
00:26:20,120 --> 00:26:22,360
We do so much of that in our modern world.

495
00:26:22,360 --> 00:26:23,240
We're so wasteful.

496
00:26:23,240 --> 00:26:25,560
We're so wasteful with our time, for one.

497
00:26:25,560 --> 00:26:27,400
Time is the most precious asset we have.

498
00:26:27,400 --> 00:26:29,160
It's the only one that we cannot get more of.

499
00:26:29,160 --> 00:26:30,360
We can always make more money.

500
00:26:30,360 --> 00:26:32,440
We can always sleep and get more energy.

501
00:26:33,160 --> 00:26:34,680
We can't get more time.

502
00:26:34,680 --> 00:26:37,320
And we don't know how much time that we have on this earth.

503
00:26:37,320 --> 00:26:38,600
So let's not waste it.

504
00:26:38,600 --> 00:26:41,080
Let's make the most of every moment we have.

505
00:26:41,640 --> 00:26:43,880
And so don't waste time or resources.

506
00:26:43,880 --> 00:26:47,160
And I think this is one of the things, as Americans, that we're the most guilty of,

507
00:26:47,160 --> 00:26:48,200
is wasting resources.

508
00:26:48,920 --> 00:26:51,960
Just we buy the cheapest thing and just throw it out.

509
00:26:51,960 --> 00:26:53,640
We don't think long term.

510
00:26:53,640 --> 00:26:58,920
We are just looking at everything is throw awayable.

511
00:26:58,920 --> 00:27:02,760
We live in a microwave culture where we just want the thing and then we just waste.

512
00:27:03,480 --> 00:27:09,480
So how can we be more long-term thinking, more sustainable, and not waste time or resources?

513
00:27:09,480 --> 00:27:12,040
So be kind, be curious, have fun, and don't waste.

514
00:27:13,000 --> 00:27:13,720
I like that.

515
00:27:13,720 --> 00:27:16,360
I also love your holistic approach to that.

516
00:27:16,360 --> 00:27:22,040
That's a big piece of following that recipe the right way.

517
00:27:22,040 --> 00:27:25,560
Again, not meaning to box people in with the right way, wrong way, or project.

518
00:27:25,560 --> 00:27:31,240
But if we take a step back and we look at what you just mentioned about not going after that fast

519
00:27:31,240 --> 00:27:36,520
and easy solution, fast and easy solutions are marketed to us all over the place.

520
00:27:36,520 --> 00:27:43,720
And when you're marketing, your goal is to portray something as exciting or fun

521
00:27:43,720 --> 00:27:46,280
or something that creates pleasure, removes pain.

522
00:27:47,080 --> 00:27:51,800
And we can become very manipulated very quickly into thinking what we're doing is fun,

523
00:27:52,840 --> 00:27:54,440
even though it's just been accepted into us.

524
00:27:55,560 --> 00:27:57,800
I'm going to use a couple of examples.

525
00:27:57,800 --> 00:28:01,480
One, Matthew Perry recently passed away.

526
00:28:02,520 --> 00:28:03,400
We don't know what happened there.

527
00:28:04,040 --> 00:28:09,720
I do know that he struggled tremendously with substance abuse.

528
00:28:09,720 --> 00:28:11,640
I do know that he struggled tremendously with depression.

529
00:28:11,640 --> 00:28:17,080
And there's Robin Williams going back much, much further, who was probably one of the

530
00:28:17,080 --> 00:28:18,440
funnest people on the planet.

531
00:28:19,640 --> 00:28:23,880
You know, in terms of being labeled as such, I don't think anybody would ever say he wasn't fun.

532
00:28:24,920 --> 00:28:27,240
And inspired so many of us.

533
00:28:28,120 --> 00:28:33,400
I had a friend in high school, super depressed, known as a comedian, would get up on stage.

534
00:28:33,400 --> 00:28:35,720
He'd sing anything too, blah, blah, blah.

535
00:28:35,720 --> 00:28:38,600
And one of the most, again, depressed but fun people.

536
00:28:38,600 --> 00:28:42,600
Yet his fun was so disconnected from happiness.

537
00:28:44,040 --> 00:28:45,160
And he couldn't see that.

538
00:28:45,160 --> 00:28:46,680
He saw it as a synonym.

539
00:28:46,680 --> 00:28:48,440
He saw it as the exact same thing.

540
00:28:48,440 --> 00:28:51,320
And I said, man, you know, this doesn't make you happy.

541
00:28:51,320 --> 00:28:52,920
He's like, what are you talking about?

542
00:28:52,920 --> 00:28:54,200
It's exactly what fun is.

543
00:28:54,760 --> 00:28:56,920
He responded in the most unhappy voice probably ever heard.

544
00:28:56,920 --> 00:28:57,720
And I felt bad.

545
00:28:59,720 --> 00:29:00,760
Wasn't catching it yet.

546
00:29:00,760 --> 00:29:01,240
Right.

547
00:29:01,240 --> 00:29:05,720
Later in life, thank goodness, he started to catch the difference and the available

548
00:29:05,720 --> 00:29:07,720
what's available for both.

549
00:29:07,720 --> 00:29:15,800
So I would just throw down a new color and shade for the audience on exactly what you're talking about.

550
00:29:16,600 --> 00:29:20,840
Fun's fantastic when you're doing the right things for fun.

551
00:29:20,840 --> 00:29:28,360
The things that actually drive a good, positive, productive, sustainable energy within yourself.

552
00:29:28,360 --> 00:29:30,360
And you seem to have that locked in.

553
00:29:30,360 --> 00:29:36,760
So, you know, maybe I'm wrong on this.

554
00:29:36,760 --> 00:29:42,600
Do you spend a ton of time doing drugs and binge drinking in order to have fun?

555
00:29:43,240 --> 00:29:44,440
Or what does fun look like to you?

556
00:29:44,440 --> 00:29:46,120
Yeah, that's a great question.

557
00:29:48,360 --> 00:29:51,320
You know, I have gone down multiple different paths over my life.

558
00:29:53,320 --> 00:29:56,120
I've never been, what is a drug?

559
00:29:56,120 --> 00:29:57,320
You know, that's a bunch of very rough.

560
00:29:57,320 --> 00:29:57,800
Right.

561
00:29:57,800 --> 00:29:58,920
Oh, well said.

562
00:29:58,920 --> 00:30:01,080
Netflix, right?

563
00:30:01,080 --> 00:30:01,580
Yeah.

564
00:30:03,720 --> 00:30:06,600
So I think the bigger question here is addiction.

565
00:30:07,880 --> 00:30:08,840
What are you addicted to?

566
00:30:10,200 --> 00:30:16,920
And someone could do drugs, but they are using that in a responsible manner that is actually

567
00:30:16,920 --> 00:30:18,360
helping their growth and evolution.

568
00:30:18,360 --> 00:30:20,120
For example, psychedelics.

569
00:30:20,120 --> 00:30:23,560
Now, granted, if you're doing that every day, then there may be a problem there.

570
00:30:23,560 --> 00:30:24,600
There may be an addiction.

571
00:30:24,600 --> 00:30:29,560
If you're doing that, say, once a month in like a closed container, like a journey capacity

572
00:30:29,560 --> 00:30:33,320
where you're using that to grow and evolve and learn, is that a problem?

573
00:30:33,880 --> 00:30:34,840
I don't think so.

574
00:30:34,840 --> 00:30:37,160
So I think it's changing the question here.

575
00:30:38,360 --> 00:30:43,880
I have always loved to party, you know, in college, I was the guy that was the first

576
00:30:43,880 --> 00:30:45,240
one at the bar and the last one to leave.

577
00:30:45,240 --> 00:30:51,080
And I drank quite a bit, you know, but then I would also not drink for like a week at a time.

578
00:30:52,040 --> 00:30:53,320
And so never had an issue there.

579
00:30:53,320 --> 00:30:54,920
But I just like to have fun.

580
00:30:55,400 --> 00:30:57,480
And so I've also loved the outdoors.

581
00:30:58,200 --> 00:31:00,600
I mean, if there's a sport, I'm playing it.

582
00:31:00,600 --> 00:31:02,440
If there's a ball, count me in.

583
00:31:02,440 --> 00:31:03,400
I'm competitive.

584
00:31:03,400 --> 00:31:04,360
I love to win.

585
00:31:05,000 --> 00:31:06,360
And so I also hate to lose.

586
00:31:07,080 --> 00:31:13,960
So things that I do for fun are moving my body, being active, you know, doing, teaching

587
00:31:13,960 --> 00:31:18,440
my kids, playing sports, going skiing, backpacking, hunting.

588
00:31:18,440 --> 00:31:24,120
I find fun just in spending time with people and learning about them, having deep conversations,

589
00:31:24,520 --> 00:31:26,760
brainstorming about business, traveling.

590
00:31:27,240 --> 00:31:29,960
I think fun can be found in many different ways.

591
00:31:30,760 --> 00:31:34,280
If there's only one or two things that we like to do for fun, that feels kind of limiting

592
00:31:34,280 --> 00:31:34,760
to me.

593
00:31:34,760 --> 00:31:39,400
I have such a myriad of interests and those just keep expanding.

594
00:31:40,520 --> 00:31:46,440
And so it's just being curious and trying new things and being interesting and trying

595
00:31:46,440 --> 00:31:49,800
new things and being interesting and interested.

596
00:31:50,760 --> 00:31:51,480
I love that.

597
00:31:51,480 --> 00:31:53,240
I love so much about what you said.

598
00:31:53,240 --> 00:31:59,240
The most thing that draws my attention the most is the fact that I use a fairly polarizing

599
00:31:59,240 --> 00:32:01,240
example, right?

600
00:32:01,240 --> 00:32:08,040
And you manage to find the harmony and balance and that just feels right to me.

601
00:32:08,040 --> 00:32:11,560
And that's usually what I'm looking for in life is what draws harmony and balance.

602
00:32:12,520 --> 00:32:13,560
Well done, Seth.

603
00:32:13,560 --> 00:32:16,360
Let's move into that worst leadership experience.

604
00:32:16,360 --> 00:32:20,440
So what's the worst leadership experience you've ever had, you've ever been a part of,

605
00:32:20,440 --> 00:32:22,920
you've ever seen go in any direction with this?

606
00:32:22,920 --> 00:32:23,640
Go ahead.

607
00:32:23,640 --> 00:32:24,520
Now you got it.

608
00:32:24,520 --> 00:32:25,560
Yeah, great.

609
00:32:25,560 --> 00:32:28,760
So let me give two examples.

610
00:32:28,760 --> 00:32:34,520
One from when it was passed on to me and then one where I was in the leadership capacity.

611
00:32:34,520 --> 00:32:43,000
So the last real job that I had, I was working at a university and the president of the

612
00:32:43,000 --> 00:32:46,120
university had called me into the office about something.

613
00:32:48,680 --> 00:32:52,840
I don't want to get into a whole lot of the specifics, but there was an accusation that

614
00:32:52,840 --> 00:32:54,920
was made against me that was entirely false.

615
00:32:55,720 --> 00:32:56,600
It was nothing big.

616
00:32:56,600 --> 00:33:01,800
It was just some minor little thing about moving some decorations around or something.

617
00:33:03,240 --> 00:33:06,920
And I had mentioned, yeah, I'd moved this or it was not a big deal.

618
00:33:06,920 --> 00:33:12,920
I was talking with one of the other principals at the school and I got blamed.

619
00:33:12,920 --> 00:33:16,600
I was blamed for something and made to feel vastly inferior.

620
00:33:16,600 --> 00:33:18,280
Like there's something wrong with me.

621
00:33:18,280 --> 00:33:21,000
And I'm asking the question, what did I actually do wrong?

622
00:33:21,560 --> 00:33:23,160
And was there some bigger issue here?

623
00:33:23,160 --> 00:33:27,560
And like, well, you didn't ask like, okay, why did I need to ask about this?

624
00:33:27,560 --> 00:33:28,920
It seems like such a minor thing.

625
00:33:29,640 --> 00:33:34,040
And it came from a very wounded and controlling person.

626
00:33:34,040 --> 00:33:41,560
And this individual, she came from a very privileged past and was very much in her

627
00:33:41,560 --> 00:33:46,040
masculine and there was no sense of humility or anything.

628
00:33:46,040 --> 00:33:50,600
It was just trying to, I'm the leader, I'm the boss and you're going to do what I say.

629
00:33:51,480 --> 00:33:54,680
And I don't care what you have to say or the questions that you're asking.

630
00:33:55,320 --> 00:33:59,400
And I learned what not to do then.

631
00:33:59,400 --> 00:34:01,320
There was no example of servant leadership.

632
00:34:02,120 --> 00:34:05,960
And so I'd say that was one of the worst leadership experiences that I personally

633
00:34:05,960 --> 00:34:07,000
been a part of her experience.

634
00:34:07,000 --> 00:34:13,880
And then for myself, with the company that I was involved with, my ex-wife,

635
00:34:15,000 --> 00:34:17,720
we got involved in a competition.

636
00:34:17,720 --> 00:34:23,480
It was an affiliate competition where we're promoting someone else's products or services.

637
00:34:24,040 --> 00:34:28,760
And then, you know, we promoted a lot of products or services that were a fit

638
00:34:28,760 --> 00:34:29,320
for the audience.

639
00:34:29,320 --> 00:34:30,440
And that was what we always did.

640
00:34:30,440 --> 00:34:34,440
And then we promoted one, it was a book launch and it wasn't necessarily the best fit for

641
00:34:34,440 --> 00:34:35,400
the audience.

642
00:34:35,400 --> 00:34:38,360
And so we over promoted that.

643
00:34:38,360 --> 00:34:42,200
And so we had a lot of people that unsubscribed from the audience.

644
00:34:42,200 --> 00:34:46,680
And then there was pushback and it caused some additional issues downstream and from

645
00:34:46,680 --> 00:34:50,920
with the person whose product we were promoting because we had a retraction.

646
00:34:50,920 --> 00:34:55,720
And so it caused all kinds of issues, both with our audience, both with friends.

647
00:34:55,720 --> 00:35:00,760
And what came up for me there was that just because you can do something doesn't mean

648
00:35:00,760 --> 00:35:01,640
you should.

649
00:35:01,640 --> 00:35:05,800
And you don't have to win at all cost if it's not in the best fit for everyone.

650
00:35:05,800 --> 00:35:07,320
So let's be transparent.

651
00:35:07,320 --> 00:35:13,160
Let's communicate better and take that feedback to heart and not just keep pushing through

652
00:35:13,160 --> 00:35:15,640
because because we want to win.

653
00:35:17,640 --> 00:35:17,800
Yeah.

654
00:35:17,800 --> 00:35:22,920
So I think that really taught me to look even more long term and ask those questions and

655
00:35:22,920 --> 00:35:27,640
make sure that that it's a fit for everyone involved with what we're doing.

656
00:35:28,680 --> 00:35:28,920
Yeah.

657
00:35:28,920 --> 00:35:30,520
I hear that as being one of the catalysts.

658
00:35:30,520 --> 00:35:37,160
You know, you learn from your own your own your own failed experiences, right?

659
00:35:37,160 --> 00:35:42,520
Where you failed your your own heart in terms of like what you wanted to do.

660
00:35:42,520 --> 00:35:47,800
And now you're the guy talking about quality over quantity, you know, and it's cool to

661
00:35:47,800 --> 00:35:49,720
see you make that shift.

662
00:35:50,680 --> 00:35:51,240
Go ahead.

663
00:35:51,240 --> 00:35:57,080
And, you know, as part of that, what I realized was that when I neglect my own intuition,

664
00:35:57,080 --> 00:35:58,520
that's when things go awry.

665
00:35:58,520 --> 00:36:01,640
Because that was something that happened because I'm like, oh, this is what we should

666
00:36:01,640 --> 00:36:01,720
do.

667
00:36:01,720 --> 00:36:05,160
I'm paying attention to my head in order to make a good decision.

668
00:36:05,160 --> 00:36:06,120
It takes three things.

669
00:36:06,120 --> 00:36:08,760
You got to listen to your head, your heart and your gut.

670
00:36:08,760 --> 00:36:11,800
And if those aren't in alignment, then the answer is probably no.

671
00:36:12,440 --> 00:36:17,240
And, you know, that was an example of, you know, just paying attention to the head, but

672
00:36:17,240 --> 00:36:18,840
not the heart and not the gut.

673
00:36:18,840 --> 00:36:24,120
And so everything that I do now in business and relationships, it's looking at all three

674
00:36:24,120 --> 00:36:27,080
of those aspects and making sure that you're in alignment.

675
00:36:27,080 --> 00:36:27,640
It's huge.

676
00:36:27,640 --> 00:36:29,560
That's a big principle for us as well.

677
00:36:29,560 --> 00:36:33,800
We talk about, I always say that, you know, if you're more feminine, you're going to call

678
00:36:33,800 --> 00:36:34,280
it your heart.

679
00:36:34,280 --> 00:36:36,280
If you're more masculine, you're going to call it your gut.

680
00:36:36,280 --> 00:36:39,080
You know, and so I like that you just combine the three.

681
00:36:39,080 --> 00:36:41,560
I'm like, no, all three of these are part of the same.

682
00:36:41,560 --> 00:36:42,600
So that's good.

683
00:36:42,600 --> 00:36:44,600
That's a lot of therapy.

684
00:36:44,600 --> 00:36:45,400
Yeah.

685
00:36:45,400 --> 00:36:51,800
Well, and most of us need it, you know, and most of us benefit from what most people that

686
00:36:51,800 --> 00:36:56,280
have never done therapy before or haven't gone that route is you're just missing out

687
00:36:56,280 --> 00:36:58,840
on another set of mentorship, right?

688
00:36:58,840 --> 00:37:03,560
You're missing out on an opportunity to gain more clarity on communication from a coach

689
00:37:03,560 --> 00:37:05,080
who's willing to help with you.

690
00:37:05,080 --> 00:37:07,080
So I think it's awesome.

691
00:37:07,080 --> 00:37:09,400
What's your best leadership experience ever?

692
00:37:09,400 --> 00:37:11,400
What's that look like?

693
00:37:11,400 --> 00:37:21,240
So the best one that I personally experienced, that was the last boss that I had, like the

694
00:37:21,240 --> 00:37:26,600
direct boss at that same university, who was my direct overhead.

695
00:37:26,600 --> 00:37:31,800
She just consistently showed an example of servant leadership.

696
00:37:31,800 --> 00:37:35,960
She was not willing to ask someone under her to do anything that she wasn't willing to

697
00:37:35,960 --> 00:37:37,160
do herself.

698
00:37:37,160 --> 00:37:43,640
And she was a specific example is not coming to mind, but it was just that everything that

699
00:37:43,640 --> 00:37:46,840
she did and how she lived her life.

700
00:37:46,840 --> 00:37:55,080
And in contrast to her boss, who was the one who I set an example of very poor leadership.

701
00:37:55,080 --> 00:38:01,640
So and so my direct boss, she ended up leading just because of how she was treated as well.

702
00:38:01,640 --> 00:38:05,880
So I was in stark contrast.

703
00:38:05,880 --> 00:38:13,880
In my own life, as far as my own leadership, leadership is something that I'm constantly

704
00:38:13,880 --> 00:38:22,680
learning and how to be more conscious in everything that I do and how I lead.

705
00:38:22,680 --> 00:38:28,360
Giving my team the autonomy to make decisions and not micromanaging, but having an open

706
00:38:28,360 --> 00:38:34,200
door where they can ask questions and receiving feedback constructively and not taking it

707
00:38:34,200 --> 00:38:35,560
personally.

708
00:38:35,560 --> 00:38:39,000
So I'm having a hard time of coming up with a very specific example of something that

709
00:38:39,000 --> 00:38:42,120
I've done where I felt like I did a great job of it.

710
00:38:42,120 --> 00:38:45,800
I think that's a better question for some of the team.

711
00:38:45,800 --> 00:38:47,400
I agree with that.

712
00:38:47,400 --> 00:38:48,680
That makes sense.

713
00:38:48,680 --> 00:38:49,680
I think it's great.

714
00:38:49,680 --> 00:38:50,680
You honored your boss.

715
00:38:50,680 --> 00:38:51,880
You gave us a great one.

716
00:38:51,880 --> 00:38:54,360
You gave us some principles as well.

717
00:38:54,360 --> 00:38:58,920
And what better way anybody who's listening in that's evaluating potentially working with

718
00:38:58,920 --> 00:39:01,120
Seth as well.

719
00:39:01,120 --> 00:39:05,760
When they say reference check, there's so many entrepreneurs who skip that stage when

720
00:39:05,760 --> 00:39:09,520
they're hiring somebody and they don't call the references, which is a travesty in most

721
00:39:09,520 --> 00:39:10,800
cases.

722
00:39:10,800 --> 00:39:16,520
And you also have an opportunity as the person being hired to do a reference check.

723
00:39:16,520 --> 00:39:21,080
And sometimes the best way to do that is to call existing employees as well as former

724
00:39:21,080 --> 00:39:22,080
employees.

725
00:39:22,080 --> 00:39:26,520
And thank goodness with social media and all that, you have so much more access to being

726
00:39:26,520 --> 00:39:30,520
able to find information when you're considering different opportunities.

727
00:39:30,520 --> 00:39:36,960
Seth if this was your last opportunity to share a powerful lesson, this was it for visionaries

728
00:39:36,960 --> 00:39:40,520
so they could learn from your experience, what would it be?

729
00:39:40,520 --> 00:39:48,720
Wow, that's a powerful question.

730
00:39:48,720 --> 00:39:53,040
I would say question your assumptions.

731
00:39:53,040 --> 00:39:58,720
Any assumptions that we have about in our business, in our life, in our relationships,

732
00:39:58,720 --> 00:40:01,080
be more curious.

733
00:40:01,080 --> 00:40:03,380
Ask the hard questions.

734
00:40:03,380 --> 00:40:06,240
Can we do things completely differently that could change the world?

735
00:40:06,240 --> 00:40:08,520
That could change ourselves?

736
00:40:08,520 --> 00:40:13,440
What can we do that can affect more people in a positive way?

737
00:40:13,440 --> 00:40:15,680
And so don't just go with the status quo.

738
00:40:15,680 --> 00:40:18,840
Don't just look at what our competitors are doing.

739
00:40:18,840 --> 00:40:22,600
But how can we think outside the box and take examples from other industries that we can

740
00:40:22,600 --> 00:40:27,680
apply into our own industry so that it can make a drastic difference and it may piss

741
00:40:27,680 --> 00:40:33,120
off some people and that's okay because if you stand for everything, you stand for nothing.

742
00:40:33,120 --> 00:40:40,000
So I think it's just taking a bigger approach to it and looking at things way different

743
00:40:40,000 --> 00:40:41,560
than how everyone else's.

744
00:40:41,560 --> 00:40:46,360
I love the idea of questioning our assumptions.

745
00:40:46,360 --> 00:40:51,120
I've been very much focused on that over the last probably two years or so and you also

746
00:40:51,120 --> 00:40:56,320
said earlier too that you're constantly learning about leadership as am I.

747
00:40:56,320 --> 00:41:02,960
I've got so much to learn in relation to how to guide and lead people.

748
00:41:02,960 --> 00:41:09,360
And including myself with the assumptions, I have had three different guests who came

749
00:41:09,360 --> 00:41:11,400
on to our show.

750
00:41:11,400 --> 00:41:15,280
All three of them, I just, I just had this feeling they're not going to like this.

751
00:41:15,280 --> 00:41:17,400
They're not going to like me, not going to get along with me.

752
00:41:17,400 --> 00:41:18,880
They're already hating this process.

753
00:41:18,880 --> 00:41:21,160
This is getting so awkward.

754
00:41:21,160 --> 00:41:24,480
And they're three of my favorite episodes.

755
00:41:24,480 --> 00:41:31,220
Three people who became really good friends and I was like, wow, I was completely off

756
00:41:31,220 --> 00:41:32,220
on this.

757
00:41:32,220 --> 00:41:33,600
And then there's that flip side.

758
00:41:33,600 --> 00:41:36,520
I've had a few that I thought were going to be amazing and then I thought we're really

759
00:41:36,520 --> 00:41:41,160
going to enjoy the process and they didn't very much like the process.

760
00:41:41,160 --> 00:41:46,880
And so as I've, as I've learned to step back and give people space and not make those assumptions

761
00:41:46,880 --> 00:41:52,760
that I know how that experience is going to turn out, it makes more sense.

762
00:41:52,760 --> 00:41:57,660
And by the way, because of that too, the three who didn't have the best experience, we still

763
00:41:57,660 --> 00:42:04,080
had a solid relationship because they didn't allow my assumptions to, to ruffle the feathers

764
00:42:04,080 --> 00:42:05,080
further.

765
00:42:05,080 --> 00:42:06,080
I was able to step back.

766
00:42:06,080 --> 00:42:07,080
Right.

767
00:42:07,080 --> 00:42:09,640
And make space for the, the indifference that may have occurred.

768
00:42:09,640 --> 00:42:12,720
You know, so I love your, your example on that.

769
00:42:12,720 --> 00:42:17,000
I think it is one of those big power lessons that only comes from somebody who's willing

770
00:42:17,000 --> 00:42:18,500
to slow down.

771
00:42:18,500 --> 00:42:19,780
Like you said, too.

772
00:42:19,780 --> 00:42:26,200
So you know, something along those lines I, and this is a lesson that I need to learn

773
00:42:26,200 --> 00:42:33,160
more and more of is how much the weight of expectations can, is really the cause of most

774
00:42:33,160 --> 00:42:36,760
unhappiness, discomfort and anxiety.

775
00:42:36,760 --> 00:42:41,360
And you know, I'm just as guilty as everyone else around this of making, making assumptions,

776
00:42:41,360 --> 00:42:45,480
of setting expectations and getting tied into that outcome.

777
00:42:45,480 --> 00:42:51,360
And so that's been my learning process and my work is how can I release those expectations

778
00:42:51,360 --> 00:42:56,040
and still push forward for those things that I want or desire, but not be so tied into

779
00:42:56,040 --> 00:43:02,000
it so that I'm not willing to accept what is and just be open to new experiences.

780
00:43:02,000 --> 00:43:09,160
Be open to the exploration of things and not just saying it has to be this way and then

781
00:43:09,160 --> 00:43:11,360
being upset when it's not.

782
00:43:11,360 --> 00:43:12,360
Okay.

783
00:43:12,360 --> 00:43:16,360
This is probably my favorite segment of all my shows right now, Seth.

784
00:43:16,360 --> 00:43:23,400
And I'm, and I don't go the hyperbole route very often, like this is so important to me.

785
00:43:23,400 --> 00:43:27,920
Shakespeare said it, expectation is the root of all heartache.

786
00:43:27,920 --> 00:43:31,480
And I'm a big, big fan of that quote.

787
00:43:31,480 --> 00:43:36,760
We live in a business world right now where expectations are what drive almost every decision

788
00:43:36,760 --> 00:43:37,960
too.

789
00:43:37,960 --> 00:43:43,080
And I need more leaders like you in the world because we need to help them understand there's

790
00:43:43,080 --> 00:43:48,560
a massive difference between letting, like when you let go of expectations, you can still

791
00:43:48,560 --> 00:43:52,720
have aspirations and goals and hope and holistic growth.

792
00:43:52,720 --> 00:43:57,880
In fact, it will come more often because you're not putting a vice grip on the experience.

793
00:43:57,880 --> 00:44:00,400
So you just nailed it.

794
00:44:00,400 --> 00:44:04,840
And I hope more business owners start to look at it because we got quarterly expectations

795
00:44:04,840 --> 00:44:07,520
and expectations laced into everything.

796
00:44:07,520 --> 00:44:13,320
And yet we wonder why we have a 96% failure rate and a 4% survival rate in business.

797
00:44:13,320 --> 00:44:17,260
We're out of balance with virtue in that regard.

798
00:44:17,260 --> 00:44:19,120
So I think that's a base of it.

799
00:44:19,120 --> 00:44:20,120
Thank you for hitting that.

800
00:44:20,120 --> 00:44:24,280
Sorry, it's still the thunder on it, but I'm like doubling down because I'm like, I want

801
00:44:24,280 --> 00:44:25,640
this talked about more.

802
00:44:25,640 --> 00:44:27,120
It's never talked about.

803
00:44:27,120 --> 00:44:30,800
And even when it is, people shy away from it too quickly.

804
00:44:30,800 --> 00:44:35,640
They don't, they don't want to hear, don't have expectations, right?

805
00:44:35,640 --> 00:44:41,200
They hear, don't be successful.

806
00:44:41,200 --> 00:44:44,860
Often success isn't what we expect it to be.

807
00:44:44,860 --> 00:44:50,520
It doesn't look like the assumptions or the expectations that we have.

808
00:44:50,520 --> 00:44:53,680
Often the best ideas, they came out of something else entirely.

809
00:44:53,680 --> 00:44:59,640
Like how many companies that have grown and seen massive success, it was based on a pivot

810
00:44:59,640 --> 00:45:05,680
and a totally different business model than what they originally had gone into it as.

811
00:45:05,680 --> 00:45:10,760
So I think that's, I had an experience over the summer.

812
00:45:10,760 --> 00:45:16,240
It was a psychedelic trip and my, my ethos, I love adventure.

813
00:45:16,240 --> 00:45:19,900
I just love exploring and discovering new things.

814
00:45:19,900 --> 00:45:24,640
But then there's also this need in me to control, to want to know the outcome.

815
00:45:24,640 --> 00:45:27,640
And I'm a planner and to make sure everything is set in stone.

816
00:45:27,640 --> 00:45:32,000
And I had this realization that those can't live in the same world.

817
00:45:32,000 --> 00:45:34,640
You can plan and you can do those things.

818
00:45:34,640 --> 00:45:38,840
But if you have to know the outcome in advance, then there is no adventure because the nature

819
00:45:38,840 --> 00:45:40,920
of the direction is the unknown.

820
00:45:40,920 --> 00:45:45,440
And so when you're trying to make everything known beforehand, then the fun and the adventure

821
00:45:45,440 --> 00:45:46,760
is gone.

822
00:45:46,760 --> 00:45:52,440
And so it's letting go of that need to know and control and to just being open to the

823
00:45:52,440 --> 00:45:54,540
exploration and the adventure of it.

824
00:45:54,540 --> 00:45:59,400
And then that's where the excitement and the joy and everything lives.

825
00:45:59,400 --> 00:46:02,960
That's all, you know, whatever reminds me of we've talked about a couple of times,

826
00:46:02,960 --> 00:46:06,160
Richard Branson and his surfing, right?

827
00:46:06,160 --> 00:46:09,760
Because when you're surfing, you don't control the outcome, right?

828
00:46:09,760 --> 00:46:11,120
You're trying to catch the wave.

829
00:46:11,120 --> 00:46:17,680
And then it's, it's a very much a flow state of improvisation, you know, of where you go,

830
00:46:17,680 --> 00:46:19,000
what you do with it.

831
00:46:19,000 --> 00:46:21,440
You don't always make the right decision.

832
00:46:21,440 --> 00:46:28,600
But there's there's so many realities and business where that's what that that's kind

833
00:46:28,600 --> 00:46:29,920
of the state you want to be in.

834
00:46:29,920 --> 00:46:32,120
I shouldn't I'm not gonna say you have to.

835
00:46:32,120 --> 00:46:33,440
You can get swallowed by the wave.

836
00:46:33,440 --> 00:46:39,040
You know, you can fail to catch the wave to that's that's it comes back to letting go

837
00:46:39,040 --> 00:46:40,040
of that expectation, right?

838
00:46:40,040 --> 00:46:46,640
That I'm going to be the Kelly Slater, you know, on this wave, you know, without having

839
00:46:46,640 --> 00:46:49,600
put in the 20,000 reps, right?

840
00:46:49,600 --> 00:46:54,400
You've got to, you know, if you're going to get the type of experience you want to have,

841
00:46:54,400 --> 00:46:58,920
you got to be willing to flow with it as much as you you want to plan it out.

842
00:46:58,920 --> 00:47:02,760
So, yeah, I think another example of that.

843
00:47:02,760 --> 00:47:03,760
I love one.

844
00:47:03,760 --> 00:47:04,760
I always want to keep going with you.

845
00:47:04,760 --> 00:47:06,760
I keep I keep dating you into moving forward.

846
00:47:06,760 --> 00:47:07,760
I know we're gonna wrap up.

847
00:47:07,760 --> 00:47:09,760
I'm here for it one more time.

848
00:47:09,760 --> 00:47:14,520
Yeah, you know, one of my very favorite activities is camping, just strapping on a backpack going

849
00:47:14,520 --> 00:47:17,760
into the backcountry and just spending time in nature.

850
00:47:17,760 --> 00:47:22,780
And I think one of the reasons is it's the unknown around every trail around every corner.

851
00:47:22,780 --> 00:47:25,880
You see something new and beautiful and amazing, like look at how that tree's growing.

852
00:47:25,880 --> 00:47:28,120
Oh, my gosh, I wonder what caused it to do that.

853
00:47:28,120 --> 00:47:29,120
Look at these rocks.

854
00:47:29,120 --> 00:47:30,300
It's not a fossil.

855
00:47:30,300 --> 00:47:31,760
It's the unknown.

856
00:47:31,760 --> 00:47:33,680
It's that example that we're seeing.

857
00:47:33,680 --> 00:47:38,240
And so for a while gear, our mission is to get more men back into the great outdoors,

858
00:47:38,240 --> 00:47:42,240
to spend time in nature, to disconnect from technology in this digital world that we live

859
00:47:42,240 --> 00:47:47,560
in and get more analog, to reconnect with our souls, to spend time with family and friends

860
00:47:47,560 --> 00:47:49,400
in the great outdoors.

861
00:47:49,400 --> 00:47:55,240
And so that we can think differently without having those constant dopamine hits from our

862
00:47:55,240 --> 00:47:58,540
notifications from our phones and computer and everything else.

863
00:47:58,540 --> 00:48:04,120
And so we can just drop in into that more natural space and that heart space and just

864
00:48:04,120 --> 00:48:07,760
learn more about ourselves and the natural world so that we can protect it.

865
00:48:07,760 --> 00:48:12,240
But then also, it's my belief that when we do that, when we disconnect from technology

866
00:48:12,240 --> 00:48:17,720
and get back into that analog natural world in which we were all born into, that when

867
00:48:17,720 --> 00:48:21,840
we do go back into the default world, then we're better humans.

868
00:48:21,840 --> 00:48:26,600
We're better husbands, fathers, business owners, friends, lovers, everything.

869
00:48:26,600 --> 00:48:31,040
We're just better people because we're more connected with everything.

870
00:48:31,040 --> 00:48:32,040
Well said, man.

871
00:48:32,040 --> 00:48:33,040
All right.

872
00:48:33,040 --> 00:48:37,640
There's been so many great entrepreneurship lessons in Here Vision Pros.

873
00:48:37,640 --> 00:48:39,840
Sustainability is a long-term mindset.

874
00:48:39,840 --> 00:48:46,360
If you feel like we didn't talk about that, it's because it's not a 45-minute opportunity.

875
00:48:46,360 --> 00:48:51,060
It's something that you dedicate yourself to, according to what Seth said, according

876
00:48:51,060 --> 00:48:53,680
to my own humble beliefs as well.

877
00:48:53,680 --> 00:48:58,040
And quality over quantity is a pretty simple concept to be able to master.

878
00:48:58,040 --> 00:49:07,480
It's that dedication to value versus the need to rush things out and to hustle things out,

879
00:49:07,480 --> 00:49:11,480
making sure that we take care of ourselves, making sure that we take care of others in

880
00:49:11,480 --> 00:49:12,480
the process.

881
00:49:12,480 --> 00:49:13,480
This is awesome.

882
00:49:13,480 --> 00:49:16,080
The landing page will have more information for how to connect with Seth.

883
00:49:16,080 --> 00:49:21,760
You can, of course, go and get products with Wellness and Rewild here through those links

884
00:49:21,760 --> 00:49:24,980
or go look it up on Google and find them as well.

885
00:49:24,980 --> 00:49:29,520
If you want to share your own vision on Vision Pros Live, there's also a link on there to

886
00:49:29,520 --> 00:49:30,840
apply to be a guest.

887
00:49:30,840 --> 00:49:32,240
We'd love to have you on the show.

888
00:49:32,240 --> 00:49:33,640
Seth, thanks for being here today.

889
00:49:33,640 --> 00:49:36,480
Everybody have a fantastic rest of your day.

890
00:49:36,480 --> 00:49:37,480
Thanks, Jackson.

891
00:49:37,480 --> 00:49:38,480
Great chatting.

892
00:49:38,480 --> 00:49:39,480
Thank you for being here today.

893
00:49:39,480 --> 00:49:41,400
I'm really happy that you tuned in to Vision Pros Live.

894
00:49:41,400 --> 00:49:46,160
I'm looking forward to seeing your reactions as these episodes continue to move forward.

895
00:49:46,160 --> 00:49:47,760
This is going to get more and more fun.

896
00:49:47,760 --> 00:49:49,840
We'll have more and more engagement as well.

897
00:49:49,840 --> 00:49:52,220
We'll invite people to participate in the show.

898
00:49:52,220 --> 00:49:54,480
And thank you for giving us your time and attention.

899
00:49:54,480 --> 00:49:55,480
Have an excellent day.