is always being approached by people.
How did you do this?
How did you do that?
It's why I ended up writing my book.
How did you invent this thing and get it funded?
And I just got to a point of, okay, you know what?
I'm done doing my own businesses.
I think I'd like to start helping other people
because I've got this vast knowledge base
and I've done so much in so many different industries.
And so it's been a process.
I've done consulting for corporations
and I've done coaching and mentoring for individuals.
And it wasn't like a deep, thoughtful process
of this is a business I'm going to go do
and the business plan, all that.
It's just, I'm gonna go start helping people.
I'm just going to throw spaghetti on the wall
and see how it all comes out.
Those are organic.
And it just kind of naturally flowed.
I didn't do a lot of advertising.
I still don't because people just come to me.
And when you're doing good work
and you're straight up with people and you're honest
and they get results, then that's kind of how that happens.
That's big.
Suzanne, who would you say are three of your mentors?
Three people you look up to in the market perhaps?
Well, one of them is now deceased
and that would be Steve Jobs.
My husband actually worked for Steve back in the day,
back when Steve wore flip-flops to the office
and he's got interesting stories.
However, because my mind loves to innovate
and think outside of what everybody else is looking at
and not paying attention to what other people are saying.
Well, this is the way you should do it.
I don't subscribe to any of that.
So I've always really enjoyed learning from him.
Nice.
Another one is a mentor that I've had for a long time,
somebody that I actually started working for
a hundred years ago.
And he's actually one of the people that got me
moving through this whole process of really going out
and making your own opportunities happen.
And I've done that numerous times with him,
but I've learned so much from how he rolls
because he also is very, very open to shifting
and changing quickly, failing quickly.
And so I learned so much from him.
Nice.
And then the other person is my husband.
All right, welcome in to Vision Pros Live.
With Jackson Calame, I'm your show host.
We'll be doing interviews for visionary entrepreneurs
and guest leaders who are building
fantastic visions out there.
Hey, and welcome into Vision Pros Live.
I'm your show host, Jackson Calame,
founder and CEO of First Class Business.
I'm excited to have Suzanne Duret on the show.
She was just in the middle of telling us about how one
of her most three influential mentors is her husband.
And I can't wait to talk about that a little bit further
on the show because when I just, I hold,
I have a very sacred feeling about family relationships.
I think we all do.
And as well as finding that partner
that you can build things with that lasts.
I'm twice divorced for those of you who don't know.
And that's certainly there's some difficulties
that go along with that.
You know, it's important to me to honor the mothers
of my four children and make sure that,
I try to stay focused on all the gratitude that
exists in those relationships.
But with what Suzanne has, it's something
that I kind of want to tap into a little bit
and find out more about because I'm always looking at,
how do we create those relationships that
last a lifetime that means so much to us?
And so hopefully we get a chance to dive into that a little bit.
Before we go in and bring Suzanne on the show
and talk about creating business opportunities out
of thin air, which she's been able to do on multiple occasions.
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And if I could have started that path that way then,
I would have said, you know what, let me just pay this guy
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And I can always come back to it later.
But now I can spend more of my time on productivity.
So there's some really cool tools out there.
I'm sure you can find other links as well.
But those are two recommendations that I have.
Before we bring Suzanne on, I also
always want to talk about the Water Project
because we have access to water every single day.
Those of us listening in, I think
there's very few people listening who probably don't
have access to that resource.
The Water Project helps the millions
of people in the world who do not have access
to clean drinking water.
And I love the way they go about their mission.
You actually get to choose which community you want to provide.
You don't have to.
I'm an overanalyst, so I like to dive in and see what's going on.
You can actually just donate and let it go.
But I like to see the community.
I like to see the outcome of what it is that I contributed to.
And they show you just that with the way
they run these projects.
And what I know, when I see this picture of these kids
that are celebrating with water, more so
than my own children may even celebrate at Christmas.
And we go all out at Christmas.
But it hurts my heart that there are
children in the world who have to feel that way about water.
And some of them don't get the chance to even do that.
We have an opportunity to give back.
If you have another cause that you
would like to see supported, maybe Salvation Army
or something else is on your mind right now,
definitely drop the link in the comments.
You never know how far that link could go
and how many people that could help just by taking a moment
to share the goodness of giving back
if you're in the position to do so.
So with that said, I'm going to bring Suzanne Duret on board.
And welcome to Vision Pros Live, Suzanne.
Hello.
It's great to be here.
So excited.
I am too.
I'm going to get this background thing going
so we can talk about your background specifically.
But rather than me kind of dissecting that,
I'd like to ask you, who do you think should be listening in?
What stage of life might they be in?
And why should they listen to you?
Well, I would say pretty much everybody should be listening.
And the reason is because I've just
got so many years, 30 years of both life and business
experiences.
For the most part, the people who I think
will get the most out of this, I think,
we'll see what direction everything goes.
My question is the impact on that, to be fair.
You're right.
Obviously business people and people
who are out there making things happen in the world,
whether it's in a career working for somebody else
or with their own business, one of the things
that we'll talk about at some point
is creating your own opportunities
and opening the door to your own opportunities
instead of sitting around waiting for them to come to you.
Who are in a career transition can get an awful lot out
of what I'd like to share today.
There's really no age-specific or gender-specific thing
here because I've just worked with so many different people
on so many different levels.
And like I said, we could talk just about relationships.
We could talk about starting businesses.
We could talk about careers, climbing the corporate ladder.
I've done it all.
It's huge.
And I want to key in real fast on one of these testimonies.
It really struck me.
And I also want the audience to know it wasn't just
the testimonials.
It was the depth of mine and Suzanne's conversation
beforehand where when I'm interviewing entrepreneurs
and visionaries, one, I always give the visionary
the benefit of the doubt that they're awesome.
That's what I'm going to do.
And until I uncover a truth that they're not,
it has to be a hard evidence truth,
then I'm going to bring them on stage
and extract the virtue that's there.
With Suzanne, on the other hand, I did not
have a ton of red flags behind the scenes.
I didn't have any red flags.
I was like, wow, beyond the Tony Awards,
just our depth of conversation.
Suzanne, the way that you treated me as a rather unknown host
right now, the way that you showed up
and you've worked with our team to build things,
the essence of executive leadership,
your aura of leadership is just profound.
So Tony says, when I first met Suzanne Gure,
absolutely, sorry to interrupt you, but those
who can't see this, I want them to hear this.
Tony Robbins said, when I first met Suzanne Dure,
I was impressed by her unique success story
and even more so by her continued desire
to help others achieve their goals as well.
So we're going to talk about creating those goals.
How did that relationship with Tony Robbins come about?
Well, I pursued it.
So in staying with what I was mentioning earlier,
I created my own opportunity.
It's a lengthy story and I actually
share it in a case study training.
However, to try and shorten it up, basically, I
had just sold a medical products company.
I had people coming out of the woodwork.
How did you do it?
And I met with somebody and he'd lost everything.
He'd lost all of his and his family's money
trying to get his invention off the ground and it broke my heart.
And I was driving home and I thought,
I'm going to write a book, just a basic foundational,
here are the things you need to be thinking about.
So I did that.
And this was pre-Amazon.
Amazon was just getting started.
So I'm dating myself.
We're going back like 100 years now.
And I had to do everything the old fashioned way.
So I self-published.
Then I thought, I really need to borrow somebody else's influence.
And I authentically got so much out of Tony Robbins.
He really supported me with his personal power back then, VHS tapes,
I guess, because starting a business is really brutal.
And I had some fetal moments on the floor in the fetal position.
And I'd go listen to his tapes.
So I thought, if he helped me that much,
he can help all of the other people that I'm trying to help.
And so I'm going to pursue Tony Robbins.
And I went through quite a journey using certain strategies
of stair-stepping my way to Tony.
And I ultimately ended up meeting with somebody who
worked with Tony out in the field.
So Tony would go six weeks before any event.
He'd send certain people in to go to corporations
to do some trainings and sell tickets.
Promote it.
And I know I'm kind of digressing here.
But it's not a quick story.
It's just valuable.
Anybody who's listening, I hope you're taking notes on these steps,
because they're all applicable steps today.
Yeah.
Well, there are some pretty good ones along the way
that I'm not even hitting on.
However, I got to Roger here in Tampa, where I live.
And I used some strategies to convince Roger to have lunch with me.
I'm just coming at him shot out of the dark, right?
And my approach was, I've got something
that's going to open up a new market for Tony.
Because back then, Tony was doing the infomercials.
And he was doing live events, but on a much smaller scale than now.
And I was going to open up this whole new market of inventors
and innovators through my book and my marketing.
So Roger liked that.
Let's talk.
Yeah, absolutely.
Let's have lunch.
And we did.
And part of what I like to do when I'm going through this sort of process
is get as much information as I possibly
can about the person or the group that I want to approach and accomplish
something with.
So in this case, Tony.
So I was asking questions.
And I was learning a lot of things.
And I was waiting for that golden nugget.
And then it came.
And it was that Tony was working on his next personal power infomercial.
And he was struggling to find successful women
who could be inspirational that he could have in his infomercial.
He had Pam Anderson.
I don't know if you remember Pam Anderson from Baywatch.
Yes.
And another woman.
My boy from growing up in the 90s didn't know who Pam Anderson was.
Of course.
I'm just going to throw it out there.
Even us women did.
So anyway, that little bit of information
gave me the next stage of strategy, which was Roger.
You get to be the guy that's going to deliver me on a silver platter
to Tony.
I just sold a medical products company.
I listened to Tony's personal power program.
It got me through some really dark times.
And you're going to be the guy who gets to put me in front of him.
How would you like that?
And he was, of course, back flip, back flip.
Yes, let's make it happen.
And so that's how that whole thing kind of came about.
He said Tony is going to be in town for his live event in four or five weeks
now at that time.
And he said, I have my personal time with Tony in the limo ride
from the radio station where he's going to be doing an interview
to the hotel room the day before the event.
And I'm going to gift that to you.
Great.
So he said, just be on call that day, because I don't know how all
the timing is going to work out.
I'll pre-prep Tony that you're coming.
And I'll call you.
And you just need to get in your car and get here.
And that's exactly how it happened.
And so I showed up.
And Tony's in the booth.
And he's doing his radio interview and talking about the event
and everything.
And then he's done.
And he comes out.
And he truly is larger than life.
I mean, he leaned in the door frame.
And he reached his hand down.
I reached mine up to shake hands.
And his hand went all the way up to my elbow.
Hi, Tony.
And he says, tell me in 30 seconds or less your story.
That was his opening sentence to me.
I was not prepared.
It's Tony Robbins.
I have no idea what I said.
Absolutely no idea.
But whatever I said, he obviously
liked it because he just got this huge smile on his face.
And he said, I would love for you.
I've got a film crew here.
I would love for you to be in my infomercial.
And I said, that would be fine, Tony.
I'd love to do that for you.
However, I came here to have you write the foreword to my book.
So if you will agree to that, I'm happy to help you out.
And of course, the rest is history.
I mean, there's much more to it.
I got to ride in the limo with him.
The film crew did their thing.
I was in his infomercial.
He wrote the foreword to my book.
And there you have it.
But there's a lot that transpired leading up to that.
And it all started because I made the decision.
I wanted Tony Robbins to write the foreword to my book.
Absolutely.
That's amazing.
And you have the case study there.
So people can go in and dive in to see even more
of those details.
A lot of you caught some of those nuances that were there.
For those who kind of missed some of those realities,
here's one thing that I caught that I think 90% of people
would miss on.
And that's he invited you to do the infomercial.
And I believe a lot of people with less power
would have been excited about that and shelved
their agenda for the foreword.
They would have forgotten to mention it.
They would have just been so excited.
Oh my gosh, I better just follow Tony on what he's saying.
And let me go into this.
And they would have done that.
But they would have missed that opportunity.
And you also positioned it as an equal individual versus I'm
inferior to you, Tony Robbins.
I would really like for you to do this as well.
You understood there was a mutual of exchange of value
in that opportunity.
And he had the ability to honor that,
sounds like pretty quickly, because of your,
he knew you were an alpha.
He knew you knew how to lead.
Yeah.
Well, there's a lot to be said for minding your mind.
So that's really important, and especially for women,
even still today.
A lot of women still deal with issues and struggle.
And it's on both sides of the table for them.
But I recognized very, very early,
because I didn't go to college.
I came out of the gate saying, I just
want to get out into the world and make stuff happen.
I want to be an entrepreneur.
I didn't know what that looked like.
So I was a secretary until I figured it out.
But I saw that I had to, in my mind, be the person that I
wanted other people to see and respect me.
And so I did that.
And it felt very uncomfortable initially.
But with time, it just became a natural thing,
like anything when you practice.
That's right.
So while I was a little off guard when Tony came out
and said, tell me your story in 30 seconds,
I recovered quickly, because I've just had, at that point,
so many years of minding my mind.
Right, absolutely.
That is wonderful.
What is your vision for those that you serve, Suzanne?
What do you hope they accomplish and achieve,
and what's life look like for them?
My biggest vision for anybody that I work with
is that they're really in their careers, in their lives
too, obviously.
But I'm a business person, so I work
with people on their careers.
That they are genuinely loving what they do,
because life is way too short.
And we've all been there.
I've been there way too many times myself,
where I'm waking up every day just, ugh, another day of this.
I genuinely want people to wake up every day excited,
and to know that there really is nothing stopping you,
other than, again, what's going on between your two ears.
And that's why I work with people to go out and make
your own opportunities happen.
Hey, if you're out of work, and you're hitting against the wall
trying to find your dream job, is it
because you're doing all of the traditional things?
You think, well, you paid money to have somebody tweak
your resume to perfection, and your LinkedIn looks good,
and now you just what?
If that's not getting in front of people, what good is it?
You've got to step up for yourself.
People talk about go find the hidden market.
Well, I'd like to go beyond that and just show people ways
to make things happen.
So whether it's starting your own business,
growing your own business, making a career change,
doing a 180 in your career, going into your second act
instead of retiring, whatever that is,
wake up every day happy with what you're doing.
And any way that I can help people to do that,
or to leave what they're doing, or change what they're doing
to accomplish that, then that just jazzes me.
I love that.
I love the amount of hope that you bring to the world
with that reality, that whatever is blocking you,
whatever you perceive as that restriction,
it only exists in here.
I'm living proof of that, by the way.
I went to BYU.
I had a 3.1 GPA.
I think their minimum cutoff for accepting students
was 3.6.
Their minimum cutoff for accepting students
for an ACT score was probably a 24 to a 26.
I had a 21 on my ACT.
I had none of the minimums.
And I got in by applying and putting some of my resume
together for that.
More importantly, move on to the career, Lifetime, Fitness.
I was the first self-rep hired in San Antonio
that did not have a degree.
I then went and interviewed Google.
I love that.
It got even better.
I went to Google because I wanted
to work at Google on their enterprise level team.
I was going to go from $60 gym memberships to $230,000 sales
accounts.
And I went to the Google headquarters
because I knew they weren't going to accept my paperwork.
And they had the door locked.
And I waited for people to come out,
and I asked them to get me in one at a time.
And three people told me no.
I acted like I was crazy for trying to sneak in one guy.
I said, all right, I'll help you.
And he brought me in.
And he sent a referral email to somebody in Mountain View
in order to get me my next interviews and all that.
So whether it was working with the Augusta Masters Tournament
and on their seven restaurants or Kewa Lineographers
work or creating the partnerships I've created,
it truly is.
It's right here.
We have the ability to create influence.
It's a matter of how bad do we want it.
And are we willing to be mentorable?
Are we willing to accept advice from people like you?
What's your vision for yourself?
Moving forward.
To continue doing what I'm doing and then at some point
down the road, I'll never retire.
That's just not a word that even exists in my world.
However, at some point down the road,
instead of doing business in the traditional sense of business
where you bring income in, you generate revenue,
just do things for free on a grander scale.
So in the back of my mind, I have this little area
where I work on it a little bit.
And it kind of grows.
And it will eventually solidify.
But I love helping people.
I love seeing people excel.
I love seeing people do what they think they can't do.
That just really makes my heart happy.
I saw your eyes shift to those memories,
to that highlight reel.
And yes, it's like my children.
Seeing them do something that they don't.
If you have children, you know what
that feeling is like as a parent.
When you're able to do that for adults, too,
the feeling is not too different.
In fact, it can be even greater in some capacities
depending on the amount of like, oh my gosh,
I didn't think we could do that to get in there.
That's huge.
Let's dive into a dark area real quick.
A lot of leadership stuff.
You've had a lot of leadership experiences.
What's your worst leadership experience ever?
What did that look like?
Are we talking about my own personal leadership
or that of someone else?
You are welcome to go either direction.
We trust you.
I will do my own then.
Okay.
All right.
So I had started a company, one of many companies.
And I am the eternal visionary.
A little digression.
We were opening with talking about my husband
being somebody that I have a great deal of respect for.
And we worked together in a company
and we're both entrepreneurs.
We've both done many startups.
But in this particular company,
I was so, because I'm the visionary,
I got lost in being the visionary
and didn't bring myself back down to ground level
enough every single day to really help my staff.
And it was a small company.
So in a small company, you feel it even more deeply.
So I was always there for them
with my positive personality and inspiration.
But when it came to Suzanne,
I need you to just drop everything
and come over here and sit with me
so I can tell you what I'm experiencing
with writing this code or trying to do this marketing thing
or fill in the blank, right?
Right.
I was not as available as I should have been.
And that was such a painful,
but lesson that I'm grateful for
because it really taught me a lot about myself
and about leadership.
And working with corporations, I see a lot of that.
And I wish that I could just mind meld what I learned
and have that kind of impact on big corporations
because they have layers and layers of knowledge
and layers and layers and layers of that.
So when I finally got it, thankfully,
because I had one of my employees sit down and say,
okay, stop this bullshit.
I'm just gonna tell you like it is.
Yeah, I like that person.
And I love it.
And I was like, hold on.
I'm gonna shut my door, silence my cell phone
and tell the receptionist, don't send any phone calls back.
So you have my undivided attention.
And man, I cried.
We cried.
It was so real and so raw and so healing
and so inspirational.
And if I could have had a video of that,
oh man, would have been incredible.
That's awesome.
You went full circle on that from worse
to excellent experience.
You were able to turn that into a groundbreaking
learning opportunity.
And it sounds like an immediate course correction.
I'm sure there was certain rockiness behind it.
We've been there.
Anybody who's listening to that story
that is an entrepreneur, as entrepreneurs,
we struggle to be present.
We need to own that.
Especially if we are the visionary branch
of entrepreneurship, that means we live in the future.
So being able to be able to switch gears on that,
it takes an extreme amount of practice
and dedication to do it.
And usually people get burned in the process.
Usually people feel overlooked or not heard in the process.
The sooner we overcome that, the better.
What would you say your best leadership experience has been?
I would say it was the experience I had after that.
Bad experience.
Woo, chapter two.
Yeah, chapter two was bringing everybody in together
and sitting down, first collectively,
and then separately, but collectively and saying,
this is the change that I wanna bring about.
In order for that to happen,
you need to understand who I am and how my mind works.
I'm ADHD, I'm a visionary, I have shiny object syndrome.
I'm aware of all of that.
I work very hard to manage it.
You need to be aware of it so you can help me manage it
when you see me doing things
that are having this negative impact on the company
or on your role in the company
or things that aren't happening.
Because I'm up here orchestrating this vision
and not coming down to earth every day
and getting into the trenches with you like I need to.
And so they got it.
They believed me.
That was the key thing.
They believed me.
And then I took each of them individually
and I said, okay, this is my work style.
I think I understand your work style,
but I would like you to explain it to me
and how you would best like me to work with you.
And they each, you know, were different, obviously.
We're all different individuals.
We have different styles.
We have different ways of, you know,
how we take information in.
So that was really, really key, that individual component.
And then I started having a weekly check in
that would happen on Friday afternoon,
first with an individual check in.
And then we would do a group check in.
And then I would bring in food and, you know, wine and beer.
And we'd celebrate and have a great end of the week.
That's awesome.
That's so cool.
And it's so cool.
I have a referral for you.
Oh, okay.
And I also believe that there's a great power
and we'll be offering a strategic partnership to you as well
because I don't have that same capacity that you do.
But well, let me give you the framework for this referral.
So the referral is a former client.
I'll reveal them to you afterwards.
And I love them to death.
I wish I was able to help them see what you were capable
of seeing by yourself in that equation.
And there's a number of entrepreneurs
who don't have that self-awareness.
Right, to stop, somebody approaches them
the way that individual did.
They might shut the door for the sake of feeling embarrassed.
Right, but they then fight the individual.
You know, like, you don't understand me.
They go into self-pity or they go into blaming,
the blame game.
Yep.
And that's something at a diplomacy level,
I'm still learning to develop.
How do I help people who aren't at that level of self-awareness?
So my question for you is if you were to have an entrepreneur
that's teachable, that you could work with,
they're unaware though,
they don't have that self-awareness level.
Do you have the ability to open their mind to that?
I can tell you, and I know I just interrupted you,
I apologize.
I just got so excited to answer the question
because I've actually done that.
I've actually done that with a handful of clients.
And one in particular,
well, I mean, you know, I love my clients
like they're my family.
And I take the time to get to know them as humans,
not just a client.
And so this particular client, you know, he's family to me.
And he was just annihilating his relationships
and his business.
He was driving his business into the ground.
He was doing a lot of things somewhat out of integrity
in my book.
But I knew him as a human being, what's really in here.
And so I finally put, I literally put my foot down with him
I mean, I had tough love come to Jesus moment.
And part of that was also saying,
you, your employees, your business are so important to me
that I cannot watch this happen anymore.
So you have two options this very minute.
I quit working with you.
I quit working with you or we're going to get face to face
for an entire day and you are going to listen to me.
And we are going to work through all of this
and you will walk away a changed person
if you are open to it.
And he didn't even hesitate.
He said, let's schedule it.
And I'm gonna tell you, it was life-changing.
And I've had that happen.
I just went through that with another client.
Where I kind of get emotional,
but I mean, I just had to tell her, I'm done.
Either you're gonna spend some time
and you're really gonna listen to me
and we're going to just forget about working
on your business right now.
And we're gonna work on what's going on here or I'm done.
Right now, what's your decision.
And I've got to tell you in 60 days,
this woman became somebody so new
that I live from my sessions with her now.
I walk away inspired because I'm so inspired
by how she's changed.
It's just like, I have goosebumps,
literally talking about it.
And sometimes that's just what you have to do.
You just have to stop people in their tracks
and kind of, I don't know what the psychology is.
If you're like triggering, you're the parent
and they're the kid type psychology at some level,
I don't know, but it's like, okay, here's what's happening.
That's amazing.
And sometimes we do the right thing at the wrong time
for people as well.
And we've all been there.
It's hard to recover on that as well.
Yes, I'm super, I'll be honored
to make that connection happen.
And there's different people
who have different powers at different times.
Speaking of powers, if this was your last opportunity ever
to share a powerful lesson,
what's the powerful lesson that other visionaries
can learn from your experience?
Number one, without hesitation,
no matter how much fear you may have,
don't let one more day pass you by without going out
and going after the things that you really truly want
in life, whether it's on a personal level,
professional level, or both.
I have wasted a lot of my own time.
I've seen other people do it.
And I have stood and faced major fears,
like just, I wanna vomit type of fear,
and forced myself to go step into
some forward movement on something,
and then look back and it's like,
why did I wait so long?
And this isn't new.
Everybody experiences this.
Sometimes it's just, you just hear it at the right time
from the right person, and you're just in the right frame
of mind to receive it.
And always, 100% of the time, go open the door
and make your own opportunities happen.
Don't sit around waiting for it.
Pick up the phone, make a phone call,
send a FedEx package to an influencer
you can't break through to.
Surprise them with a, I've done this.
I've sent a FedEx package to three separate influencers,
wrote on the outside of the FedEx package,
whatever, confidential for so-and-so's eyes only.
And it's like, wow, of course they're gonna open it.
And then they're gonna be impressed
that you took some initiative,
and you kind of took a different approach.
I mean, I could give example after example of example
that would inspire people to just go flipping, do it.
Just do it.
Here's what I always say.
If the worst thing that can happen is not death,
go do it.
I like that.
All right, so you talked about a strategy
that there's a company out there as well that implements it.
It's called Lumpy Mail.
Lumpy Mail?
As in M-A-I-L, not M-A-L-E.
Yeah, M-A-I-L.
Don't put me in a spell like you right now.
But Lumpy Mail is all about sending a package
that will not get set.
On the bottom, it sits right on top,
and naturally all packages get opened.
So they have a marketing campaign built all around
that concept.
And it's a beautiful thing because it's-
I love that.
It works so well.
Naturally, whatever you put in the package
also has to be intriguing, attracting, inspiring.
Of course.
And honor the relationship growth process.
But it's a beautiful, it shows how,
you come up with that before the campaigns exist.
You've dedicated a lot of heart and mindset time
to making sure you show up and meet people
where they're at with what they need.
And it shows.
I'm gonna switch gears to Spanish a little bit
to help guide Cynthia to the right page.
But we're gonna be talking about painting the vision
in your program and what that looks like.
We've got a few, we've got about five extra minutes.
So I wanna make sure to help the audience.
So of course you can connect with Suzanne on LinkedIn
and elsewhere and find your way into her limo somehow.
Go find her right hand, man or woman does.
You get that extreme.
Come join me.
Go find her.
The door is wide open on this.
But she's got a program that we wanted to talk about as well
and what it looks like specifically designed for,
she asked very carefully upfront, three different times,
three different emails, Jackson, what's your audience need?
Jackson, what does it look like?
How does this work?
And the alignment just happens to be super great too.
So without further ado, Suzanne, tell us about your program.
Cynthia, si puedes buscar o mostrar
la página de vision, Painting Seria Fantástico.
Okay, go ahead, Suzanne.
Okay.
So Painting the Vision is a case study training
because I'm a firm believer that we can really learn best
from stories, actual stories where we can learn
all of the little idiosyncrasies about what happened
to create a result.
And so I share a number of different stories.
One of them is, how did I reach Tony Robbins?
One of them is, how did I help a CEO of a major company
add literally millions to his bottom line,
doing something he didn't wanna do,
he was very resistant to.
And lots of other little interesting stories in between,
how to go out and triple your income,
creating a new job opportunity.
I share some of those things.
I'm curious, how did that CEO feel
after you convinced him to do it?
First, he was embarrassed that he was so resistant.
Sure.
And then he was elated in somewhat blown away.
For corporations, I do a certain process
where it's called synergy conversations.
I don't wanna go too far down that,
but it's a means of really mining the gold
inside of your employees that is there,
but nobody ever goes to tap it.
Right.
And that's what I helped him do.
But for individuals, painting the vision,
I really want to help you understand
how you can take a scenario,
a situation that you're dealing with perhaps right now,
and how to look at the people or group or person
that you're trying to accomplish something with,
whether it's finding a job,
raising capital to start your company, whatever,
fill in the blank,
but really understanding how to work with those people
and paint the vision for them,
kind of like what I did for Tony,
but I go into more detail.
How did I paint the vision to get in front of Tony
so that it was a win for him?
Now, everybody talks about,
well, you have to negotiate for a win-win.
Painting the vision is very, very different
because it involves a lot of the psychology
of really looking at the other people
and doing your research.
Research is absolutely key
so that you can then formulate the best approach
so that it's good for them and it's good for you.
And I teach all of that inside of this training
where I share case studies.
And throughout the case studies,
as I'm explaining what happened,
I'm sharing the little, I like to say golden nuggets.
You'll hear me say that a lot.
I share the little golden nuggets.
Now, here's what did you learn from that.
In this particular situation,
it's never placed judgment on anyone you might approach.
So for example, I raised $1.4 million
in less than 45 days from total strangers.
That came about because I sat in my hairdresser's chair
and the rest of the story is in the training,
but how that opened the door to $1.4 million like bam,
because I didn't place any judgment on her.
She's a hairdresser.
Why would she understand what I'm doing with my business
and raising camp?
No judgment, right?
And it applies across the board.
The training right now is free, by the way.
I hope that everybody will take advantage
and go learn some things that you can take with you for life.
I love that.
You will also have access to me inside of a Facebook group
and I will do a once a month live Q&A session.
So you may have an opportunity to get live with me for free.
Wow, that's awesome.
Now I wanna just double down on the value of this
because I know how hard it is to build these free programs.
I also know how hard it is
to build the free programs correctly.
I wanna actually pack them, jam-pack them with value
and you can't do it without a story like yours,
without somebody who understands the essence
of all the intricacies that go into little details.
I wanna pull the curtain back just a little bit, Suzanne.
How long is this free offer going to be free for?
Do you have a timeline on that?
I do not.
I should.
I should too, right, with mine.
I do not.
Different strategists get involved with those realities
at different times.
Ultimately, for the visionary,
if you're a visionary listening in, you're also like,
you're in the exploration process of urgency and timelines
and money and all of that.
Let this just be a lesson to all of us
that it's okay to launch without those definitions
in place for one, right?
Move forward confidently and know that you at any time
can adjust whether you have this open or not permanently.
And her goal is to not leave it open permanently.
Why?
Because there's gonna come a point where,
and I'm speaking for Suzanne,
but correct me if I'm wrong, please.
No, you're right on.
As this program builds up,
her time and capacity will be limited.
She won't be able to dedicate the same amount of time
to people one-on-one, which causes us as entrepreneurs
to say, you know what,
it's time to start closing the doors on this.
It's not to be rude, it's to create quality assurance.
That's my take on it.
Yeah.
No, you nailed it.
You nailed it.
I mean, I've got plenty of programs
where you've got timeframes
and all of the traditional marketing approaches
and so forth.
Yeah.
And it's hard.
We wanna inspire people.
We wanna inspire people to move forward.
And at the same time,
we don't want them to not value what it is we put out there.
And so that's constantly part of the process of growth
for any visionary that's out there.
I love what Suzanne said,
and let's go back to that principle.
Number one, don't let fear stop you.
Go past it, make it happen.
If it's not going to kill you, make it happen.
That's what you feel called to do visionaries.
So Suzanne, you're a living, breathing example of that.
And so many other great things.
Thank you for honoring your husband.
Thank you for honoring us with your presence on the show.
Thank you for sharing the stories in depth
and wanting to continue just dive deeper and deeper.
If anybody wants to reach out to Suzanne or has a question,
drop a comment, reach out to her directly.
If you wanna share your own vision, of course,
apply to comeonvisionproselive.com and share that.
Before we go though,
Suzanne, is there anything else you'd like to share?
Well, firstly, I just wanna say,
I love what you're doing.
You are one of the people who really has genuine heart.
And I say that because I mean it.
So it's such a pleasure to be on the show with you
and to participate with you
and see what other great things come out of it.
I love your vision.
And I just really hope that the people who are tuning in
today will be inspired to sit back
and really think about the areas in their life
where they can go open some doors
and make some greater things happen,
whatever that means to you.
Just don't let life keep ticking along.
I've gone through some dark times in my life
where I can't get that time back and I wish I could.
And so that's what's really inspired me
to just go all in on a number of things.
And that's why I love being able to talk to people like this.
So I appreciate you giving me the opportunity.
Suzanne Dure, it's been our pleasure.
I'm gonna be introducing you
to our CEO of Media Productions, Chris Chambers,
who runs my other show, The Power Take, about business news.
We look forward to bringing you back on
right away on that as soon as possible.
Vision Pros, have an excellent day.
We'll see you on the next show.
Bye everybody.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions
as these episodes continue to move forward.
This is gonna get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show
and thank you for giving us your time and attention.