1 00:00:00,000 --> 00:00:03,040 is always being approached by people. 2 00:00:03,040 --> 00:00:03,960 How did you do this? 3 00:00:03,960 --> 00:00:04,880 How did you do that? 4 00:00:04,880 --> 00:00:06,400 It's why I ended up writing my book. 5 00:00:06,400 --> 00:00:10,740 How did you invent this thing and get it funded? 6 00:00:10,740 --> 00:00:14,400 And I just got to a point of, okay, you know what? 7 00:00:14,400 --> 00:00:17,720 I'm done doing my own businesses. 8 00:00:17,720 --> 00:00:19,900 I think I'd like to start helping other people 9 00:00:19,900 --> 00:00:24,080 because I've got this vast knowledge base 10 00:00:24,080 --> 00:00:27,240 and I've done so much in so many different industries. 11 00:00:28,120 --> 00:00:29,400 And so it's been a process. 12 00:00:29,400 --> 00:00:32,360 I've done consulting for corporations 13 00:00:32,360 --> 00:00:37,240 and I've done coaching and mentoring for individuals. 14 00:00:37,240 --> 00:00:42,160 And it wasn't like a deep, thoughtful process 15 00:00:42,160 --> 00:00:45,520 of this is a business I'm going to go do 16 00:00:45,520 --> 00:00:47,400 and the business plan, all that. 17 00:00:47,400 --> 00:00:50,600 It's just, I'm gonna go start helping people. 18 00:00:50,600 --> 00:00:52,400 I'm just going to throw spaghetti on the wall 19 00:00:52,400 --> 00:00:54,240 and see how it all comes out. 20 00:00:54,240 --> 00:00:55,080 Those are organic. 21 00:00:55,080 --> 00:00:57,040 And it just kind of naturally flowed. 22 00:00:57,040 --> 00:01:00,040 I didn't do a lot of advertising. 23 00:01:00,040 --> 00:01:04,200 I still don't because people just come to me. 24 00:01:04,200 --> 00:01:06,000 And when you're doing good work 25 00:01:06,000 --> 00:01:08,400 and you're straight up with people and you're honest 26 00:01:08,400 --> 00:01:12,080 and they get results, then that's kind of how that happens. 27 00:01:12,080 --> 00:01:12,920 That's big. 28 00:01:12,920 --> 00:01:16,200 Suzanne, who would you say are three of your mentors? 29 00:01:16,200 --> 00:01:18,760 Three people you look up to in the market perhaps? 30 00:01:20,720 --> 00:01:23,920 Well, one of them is now deceased 31 00:01:23,920 --> 00:01:25,740 and that would be Steve Jobs. 32 00:01:25,740 --> 00:01:29,000 My husband actually worked for Steve back in the day, 33 00:01:30,120 --> 00:01:32,440 back when Steve wore flip-flops to the office 34 00:01:32,440 --> 00:01:34,440 and he's got interesting stories. 35 00:01:34,440 --> 00:01:38,160 However, because my mind loves to innovate 36 00:01:38,160 --> 00:01:42,920 and think outside of what everybody else is looking at 37 00:01:42,920 --> 00:01:46,280 and not paying attention to what other people are saying. 38 00:01:46,280 --> 00:01:48,220 Well, this is the way you should do it. 39 00:01:48,220 --> 00:01:49,840 I don't subscribe to any of that. 40 00:01:49,840 --> 00:01:54,500 So I've always really enjoyed learning from him. 41 00:01:54,500 --> 00:01:55,340 Nice. 42 00:01:55,340 --> 00:01:59,340 Another one is a mentor that I've had for a long time, 43 00:01:59,340 --> 00:02:01,940 somebody that I actually started working for 44 00:02:01,940 --> 00:02:04,220 a hundred years ago. 45 00:02:04,220 --> 00:02:09,220 And he's actually one of the people that got me 46 00:02:10,220 --> 00:02:13,900 moving through this whole process of really going out 47 00:02:13,900 --> 00:02:16,460 and making your own opportunities happen. 48 00:02:16,460 --> 00:02:18,900 And I've done that numerous times with him, 49 00:02:18,900 --> 00:02:22,420 but I've learned so much from how he rolls 50 00:02:22,420 --> 00:02:27,420 because he also is very, very open to shifting 51 00:02:29,900 --> 00:02:34,660 and changing quickly, failing quickly. 52 00:02:35,980 --> 00:02:38,340 And so I learned so much from him. 53 00:02:38,340 --> 00:02:39,180 Nice. 54 00:02:39,180 --> 00:02:41,060 And then the other person is my husband. 55 00:02:41,060 --> 00:02:44,260 All right, welcome in to Vision Pros Live. 56 00:02:44,260 --> 00:02:46,300 With Jackson Calame, I'm your show host. 57 00:02:46,300 --> 00:02:48,980 We'll be doing interviews for visionary entrepreneurs 58 00:02:48,980 --> 00:02:50,940 and guest leaders who are building 59 00:02:50,940 --> 00:02:52,500 fantastic visions out there. 60 00:03:01,500 --> 00:03:03,500 Hey, and welcome into Vision Pros Live. 61 00:03:03,500 --> 00:03:05,260 I'm your show host, Jackson Calame, 62 00:03:05,260 --> 00:03:07,460 founder and CEO of First Class Business. 63 00:03:07,460 --> 00:03:10,580 I'm excited to have Suzanne Duret on the show. 64 00:03:10,580 --> 00:03:12,740 She was just in the middle of telling us about how one 65 00:03:12,740 --> 00:03:16,060 of her most three influential mentors is her husband. 66 00:03:16,060 --> 00:03:18,500 And I can't wait to talk about that a little bit further 67 00:03:18,500 --> 00:03:22,660 on the show because when I just, I hold, 68 00:03:22,660 --> 00:03:26,860 I have a very sacred feeling about family relationships. 69 00:03:26,860 --> 00:03:28,060 I think we all do. 70 00:03:28,060 --> 00:03:30,940 And as well as finding that partner 71 00:03:30,940 --> 00:03:33,860 that you can build things with that lasts. 72 00:03:33,860 --> 00:03:36,540 I'm twice divorced for those of you who don't know. 73 00:03:36,540 --> 00:03:39,700 And that's certainly there's some difficulties 74 00:03:39,700 --> 00:03:41,780 that go along with that. 75 00:03:41,780 --> 00:03:44,540 You know, it's important to me to honor the mothers 76 00:03:44,540 --> 00:03:49,700 of my four children and make sure that, 77 00:03:49,700 --> 00:03:51,860 I try to stay focused on all the gratitude that 78 00:03:51,860 --> 00:03:53,660 exists in those relationships. 79 00:03:53,660 --> 00:03:55,820 But with what Suzanne has, it's something 80 00:03:55,820 --> 00:03:57,500 that I kind of want to tap into a little bit 81 00:03:57,500 --> 00:03:59,740 and find out more about because I'm always looking at, 82 00:03:59,740 --> 00:04:02,100 how do we create those relationships that 83 00:04:02,100 --> 00:04:04,340 last a lifetime that means so much to us? 84 00:04:04,340 --> 00:04:09,140 And so hopefully we get a chance to dive into that a little bit. 85 00:04:09,140 --> 00:04:11,220 Before we go in and bring Suzanne on the show 86 00:04:11,220 --> 00:04:13,260 and talk about creating business opportunities out 87 00:04:13,260 --> 00:04:16,300 of thin air, which she's been able to do on multiple occasions. 88 00:04:16,300 --> 00:04:18,220 I want to talk about these sponsors up here. 89 00:04:18,220 --> 00:04:19,860 If you are in a position to where 90 00:04:19,860 --> 00:04:22,220 you are scaling your brand and you're not 91 00:04:22,220 --> 00:04:25,380 in a state of high demand, high demand 92 00:04:25,380 --> 00:04:27,540 means your phones are ringing off the hook, 93 00:04:27,540 --> 00:04:30,780 not you ringing other people's phones off the hook. 94 00:04:30,780 --> 00:04:32,700 Then cold click with LinkedIn automation 95 00:04:32,700 --> 00:04:36,060 is one of the best, easiest tools that can be implemented. 96 00:04:36,060 --> 00:04:37,980 LinkedIn automation comes in many forms. 97 00:04:37,980 --> 00:04:39,700 I prefer to work with an expert who 98 00:04:39,700 --> 00:04:41,420 can help me understand what's going on 99 00:04:41,420 --> 00:04:43,220 behind the systems themselves. 100 00:04:43,220 --> 00:04:45,020 So Art Hoffman's become a friend of mine. 101 00:04:45,020 --> 00:04:47,860 He runs our LinkedIn automation platform. 102 00:04:47,860 --> 00:04:49,940 And that's what allows us to get in front 103 00:04:49,940 --> 00:04:52,780 of so many great applicants for this show 104 00:04:52,780 --> 00:04:54,820 and then people as well who may want to work with us 105 00:04:54,820 --> 00:04:56,820 for the services we provide. 106 00:04:56,820 --> 00:04:59,180 Then on the other side of that sponsorship banner, 107 00:04:59,180 --> 00:05:01,500 you've got Simply Fast websites. 108 00:05:01,500 --> 00:05:04,500 And this is one of those sponsors where I was just 109 00:05:04,500 --> 00:05:08,580 really excited by what Shane Michael was building. 110 00:05:08,580 --> 00:05:12,180 And I saw he was offering websites at $179 a month. 111 00:05:12,180 --> 00:05:14,180 When I was starting out, out of all the people 112 00:05:14,180 --> 00:05:16,420 I interviewed and all the companies that I try to work 113 00:05:16,420 --> 00:05:18,020 with and trying to build my own websites, 114 00:05:18,020 --> 00:05:20,620 I spent so much time trying to find somebody like him. 115 00:05:20,620 --> 00:05:23,580 And if I could have started that path that way then, 116 00:05:23,580 --> 00:05:25,980 I would have said, you know what, let me just pay this guy 117 00:05:25,980 --> 00:05:26,620 $179. 118 00:05:26,620 --> 00:05:29,260 Let me get my vision mapped out by him. 119 00:05:29,260 --> 00:05:30,900 And I can always come back to it later. 120 00:05:30,900 --> 00:05:33,220 But now I can spend more of my time on productivity. 121 00:05:33,220 --> 00:05:35,060 So there's some really cool tools out there. 122 00:05:35,060 --> 00:05:36,820 I'm sure you can find other links as well. 123 00:05:36,820 --> 00:05:39,780 But those are two recommendations that I have. 124 00:05:39,780 --> 00:05:41,420 Before we bring Suzanne on, I also 125 00:05:41,420 --> 00:05:43,620 always want to talk about the Water Project 126 00:05:43,620 --> 00:05:46,780 because we have access to water every single day. 127 00:05:46,780 --> 00:05:48,180 Those of us listening in, I think 128 00:05:48,180 --> 00:05:50,620 there's very few people listening who probably don't 129 00:05:50,620 --> 00:05:52,340 have access to that resource. 130 00:05:52,340 --> 00:05:54,340 The Water Project helps the millions 131 00:05:54,340 --> 00:05:56,580 of people in the world who do not have access 132 00:05:56,580 --> 00:05:57,940 to clean drinking water. 133 00:05:57,940 --> 00:06:00,020 And I love the way they go about their mission. 134 00:06:00,020 --> 00:06:03,500 You actually get to choose which community you want to provide. 135 00:06:03,500 --> 00:06:05,060 You don't have to. 136 00:06:05,060 --> 00:06:08,740 I'm an overanalyst, so I like to dive in and see what's going on. 137 00:06:08,740 --> 00:06:10,900 You can actually just donate and let it go. 138 00:06:10,900 --> 00:06:12,380 But I like to see the community. 139 00:06:12,380 --> 00:06:15,100 I like to see the outcome of what it is that I contributed to. 140 00:06:15,100 --> 00:06:16,900 And they show you just that with the way 141 00:06:16,900 --> 00:06:18,300 they run these projects. 142 00:06:18,300 --> 00:06:20,820 And what I know, when I see this picture of these kids 143 00:06:20,820 --> 00:06:24,500 that are celebrating with water, more so 144 00:06:24,500 --> 00:06:27,340 than my own children may even celebrate at Christmas. 145 00:06:27,340 --> 00:06:30,660 And we go all out at Christmas. 146 00:06:30,660 --> 00:06:33,220 But it hurts my heart that there are 147 00:06:33,220 --> 00:06:36,300 children in the world who have to feel that way about water. 148 00:06:36,300 --> 00:06:39,220 And some of them don't get the chance to even do that. 149 00:06:39,220 --> 00:06:41,140 We have an opportunity to give back. 150 00:06:41,140 --> 00:06:42,700 If you have another cause that you 151 00:06:42,700 --> 00:06:44,900 would like to see supported, maybe Salvation Army 152 00:06:44,900 --> 00:06:47,220 or something else is on your mind right now, 153 00:06:47,220 --> 00:06:48,900 definitely drop the link in the comments. 154 00:06:48,900 --> 00:06:51,060 You never know how far that link could go 155 00:06:51,060 --> 00:06:53,820 and how many people that could help just by taking a moment 156 00:06:53,820 --> 00:06:56,620 to share the goodness of giving back 157 00:06:56,620 --> 00:06:58,380 if you're in the position to do so. 158 00:06:58,380 --> 00:07:02,300 So with that said, I'm going to bring Suzanne Duret on board. 159 00:07:02,300 --> 00:07:05,220 And welcome to Vision Pros Live, Suzanne. 160 00:07:05,220 --> 00:07:06,180 Hello. 161 00:07:06,180 --> 00:07:08,020 It's great to be here. 162 00:07:08,020 --> 00:07:09,420 So excited. 163 00:07:09,420 --> 00:07:10,060 I am too. 164 00:07:10,060 --> 00:07:12,980 I'm going to get this background thing going 165 00:07:12,980 --> 00:07:15,620 so we can talk about your background specifically. 166 00:07:15,620 --> 00:07:18,260 But rather than me kind of dissecting that, 167 00:07:18,260 --> 00:07:21,540 I'd like to ask you, who do you think should be listening in? 168 00:07:21,540 --> 00:07:23,540 What stage of life might they be in? 169 00:07:23,540 --> 00:07:27,020 And why should they listen to you? 170 00:07:27,020 --> 00:07:31,060 Well, I would say pretty much everybody should be listening. 171 00:07:31,060 --> 00:07:33,020 And the reason is because I've just 172 00:07:33,020 --> 00:07:38,500 got so many years, 30 years of both life and business 173 00:07:38,500 --> 00:07:41,260 experiences. 174 00:07:41,260 --> 00:07:43,700 For the most part, the people who I think 175 00:07:43,700 --> 00:07:45,660 will get the most out of this, I think, 176 00:07:45,660 --> 00:07:48,700 we'll see what direction everything goes. 177 00:07:48,700 --> 00:07:51,220 My question is the impact on that, to be fair. 178 00:07:51,220 --> 00:07:52,900 You're right. 179 00:07:52,900 --> 00:07:55,980 Obviously business people and people 180 00:07:55,980 --> 00:07:59,140 who are out there making things happen in the world, 181 00:07:59,140 --> 00:08:03,420 whether it's in a career working for somebody else 182 00:08:03,420 --> 00:08:06,260 or with their own business, one of the things 183 00:08:06,260 --> 00:08:08,460 that we'll talk about at some point 184 00:08:08,460 --> 00:08:11,380 is creating your own opportunities 185 00:08:11,380 --> 00:08:14,100 and opening the door to your own opportunities 186 00:08:14,100 --> 00:08:18,900 instead of sitting around waiting for them to come to you. 187 00:08:18,900 --> 00:08:23,340 Who are in a career transition can get an awful lot out 188 00:08:23,340 --> 00:08:26,700 of what I'd like to share today. 189 00:08:26,700 --> 00:08:33,060 There's really no age-specific or gender-specific thing 190 00:08:33,060 --> 00:08:35,940 here because I've just worked with so many different people 191 00:08:35,940 --> 00:08:37,420 on so many different levels. 192 00:08:37,420 --> 00:08:42,500 And like I said, we could talk just about relationships. 193 00:08:42,500 --> 00:08:44,660 We could talk about starting businesses. 194 00:08:44,660 --> 00:08:49,100 We could talk about careers, climbing the corporate ladder. 195 00:08:49,100 --> 00:08:50,580 I've done it all. 196 00:08:50,580 --> 00:08:51,420 It's huge. 197 00:08:51,420 --> 00:08:54,900 And I want to key in real fast on one of these testimonies. 198 00:08:54,900 --> 00:08:56,060 It really struck me. 199 00:08:56,060 --> 00:08:59,060 And I also want the audience to know it wasn't just 200 00:08:59,060 --> 00:09:00,180 the testimonials. 201 00:09:00,180 --> 00:09:02,860 It was the depth of mine and Suzanne's conversation 202 00:09:02,860 --> 00:09:05,820 beforehand where when I'm interviewing entrepreneurs 203 00:09:05,820 --> 00:09:08,060 and visionaries, one, I always give the visionary 204 00:09:08,060 --> 00:09:10,420 the benefit of the doubt that they're awesome. 205 00:09:10,420 --> 00:09:11,580 That's what I'm going to do. 206 00:09:11,580 --> 00:09:15,620 And until I uncover a truth that they're not, 207 00:09:15,620 --> 00:09:17,900 it has to be a hard evidence truth, 208 00:09:17,900 --> 00:09:20,060 then I'm going to bring them on stage 209 00:09:20,060 --> 00:09:23,580 and extract the virtue that's there. 210 00:09:23,580 --> 00:09:26,500 With Suzanne, on the other hand, I did not 211 00:09:26,500 --> 00:09:28,780 have a ton of red flags behind the scenes. 212 00:09:28,780 --> 00:09:30,020 I didn't have any red flags. 213 00:09:30,020 --> 00:09:31,660 I was like, wow, beyond the Tony Awards, 214 00:09:31,660 --> 00:09:33,180 just our depth of conversation. 215 00:09:33,180 --> 00:09:37,100 Suzanne, the way that you treated me as a rather unknown host 216 00:09:37,100 --> 00:09:38,780 right now, the way that you showed up 217 00:09:38,780 --> 00:09:40,980 and you've worked with our team to build things, 218 00:09:40,980 --> 00:09:45,220 the essence of executive leadership, 219 00:09:45,220 --> 00:09:48,580 your aura of leadership is just profound. 220 00:09:48,580 --> 00:09:51,900 So Tony says, when I first met Suzanne Gure, 221 00:09:51,900 --> 00:09:53,740 absolutely, sorry to interrupt you, but those 222 00:09:53,740 --> 00:09:55,660 who can't see this, I want them to hear this. 223 00:09:55,660 --> 00:09:59,020 Tony Robbins said, when I first met Suzanne Dure, 224 00:09:59,020 --> 00:10:01,460 I was impressed by her unique success story 225 00:10:01,460 --> 00:10:04,300 and even more so by her continued desire 226 00:10:04,300 --> 00:10:07,540 to help others achieve their goals as well. 227 00:10:07,540 --> 00:10:09,620 So we're going to talk about creating those goals. 228 00:10:09,620 --> 00:10:14,300 How did that relationship with Tony Robbins come about? 229 00:10:14,300 --> 00:10:15,540 Well, I pursued it. 230 00:10:15,540 --> 00:10:19,540 So in staying with what I was mentioning earlier, 231 00:10:19,540 --> 00:10:21,700 I created my own opportunity. 232 00:10:21,700 --> 00:10:24,260 It's a lengthy story and I actually 233 00:10:24,260 --> 00:10:26,820 share it in a case study training. 234 00:10:26,820 --> 00:10:30,500 However, to try and shorten it up, basically, I 235 00:10:30,500 --> 00:10:32,420 had just sold a medical products company. 236 00:10:32,420 --> 00:10:34,620 I had people coming out of the woodwork. 237 00:10:34,620 --> 00:10:35,540 How did you do it? 238 00:10:35,540 --> 00:10:36,700 How did you do it? 239 00:10:36,700 --> 00:10:39,140 And I met with somebody and he'd lost everything. 240 00:10:39,140 --> 00:10:42,500 He'd lost all of his and his family's money 241 00:10:42,500 --> 00:10:46,020 trying to get his invention off the ground and it broke my heart. 242 00:10:46,020 --> 00:10:47,900 And I was driving home and I thought, 243 00:10:47,900 --> 00:10:51,140 I'm going to write a book, just a basic foundational, 244 00:10:51,140 --> 00:10:53,100 here are the things you need to be thinking about. 245 00:10:53,100 --> 00:10:55,020 So I did that. 246 00:10:55,020 --> 00:10:57,380 And this was pre-Amazon. 247 00:10:57,380 --> 00:10:59,020 Amazon was just getting started. 248 00:10:59,020 --> 00:11:00,340 So I'm dating myself. 249 00:11:00,340 --> 00:11:04,020 We're going back like 100 years now. 250 00:11:04,020 --> 00:11:05,900 And I had to do everything the old fashioned way. 251 00:11:05,900 --> 00:11:07,380 So I self-published. 252 00:11:07,380 --> 00:11:13,620 Then I thought, I really need to borrow somebody else's influence. 253 00:11:13,620 --> 00:11:19,020 And I authentically got so much out of Tony Robbins. 254 00:11:19,020 --> 00:11:25,660 He really supported me with his personal power back then, VHS tapes, 255 00:11:25,660 --> 00:11:30,180 I guess, because starting a business is really brutal. 256 00:11:30,180 --> 00:11:34,100 And I had some fetal moments on the floor in the fetal position. 257 00:11:34,100 --> 00:11:35,940 And I'd go listen to his tapes. 258 00:11:35,940 --> 00:11:38,220 So I thought, if he helped me that much, 259 00:11:38,220 --> 00:11:42,140 he can help all of the other people that I'm trying to help. 260 00:11:42,140 --> 00:11:45,300 And so I'm going to pursue Tony Robbins. 261 00:11:45,300 --> 00:11:50,780 And I went through quite a journey using certain strategies 262 00:11:50,780 --> 00:11:54,260 of stair-stepping my way to Tony. 263 00:11:54,260 --> 00:11:59,340 And I ultimately ended up meeting with somebody who 264 00:11:59,340 --> 00:12:00,780 worked with Tony out in the field. 265 00:12:00,780 --> 00:12:04,820 So Tony would go six weeks before any event. 266 00:12:04,820 --> 00:12:08,420 He'd send certain people in to go to corporations 267 00:12:08,420 --> 00:12:11,060 to do some trainings and sell tickets. 268 00:12:11,060 --> 00:12:11,700 Promote it. 269 00:12:11,700 --> 00:12:13,420 And I know I'm kind of digressing here. 270 00:12:13,420 --> 00:12:16,460 But it's not a quick story. 271 00:12:16,460 --> 00:12:17,380 It's just valuable. 272 00:12:17,380 --> 00:12:20,780 Anybody who's listening, I hope you're taking notes on these steps, 273 00:12:20,780 --> 00:12:22,980 because they're all applicable steps today. 274 00:12:22,980 --> 00:12:23,500 Yeah. 275 00:12:23,500 --> 00:12:27,500 Well, there are some pretty good ones along the way 276 00:12:27,500 --> 00:12:30,460 that I'm not even hitting on. 277 00:12:30,460 --> 00:12:37,540 However, I got to Roger here in Tampa, where I live. 278 00:12:37,540 --> 00:12:43,140 And I used some strategies to convince Roger to have lunch with me. 279 00:12:43,140 --> 00:12:46,780 I'm just coming at him shot out of the dark, right? 280 00:12:46,780 --> 00:12:49,900 And my approach was, I've got something 281 00:12:49,900 --> 00:12:52,740 that's going to open up a new market for Tony. 282 00:12:52,740 --> 00:12:55,620 Because back then, Tony was doing the infomercials. 283 00:12:55,620 --> 00:13:00,940 And he was doing live events, but on a much smaller scale than now. 284 00:13:00,940 --> 00:13:06,900 And I was going to open up this whole new market of inventors 285 00:13:06,900 --> 00:13:11,660 and innovators through my book and my marketing. 286 00:13:11,660 --> 00:13:13,420 So Roger liked that. 287 00:13:13,420 --> 00:13:14,060 Let's talk. 288 00:13:14,060 --> 00:13:14,900 Yeah, absolutely. 289 00:13:14,900 --> 00:13:16,100 Let's have lunch. 290 00:13:16,100 --> 00:13:17,100 And we did. 291 00:13:17,100 --> 00:13:22,020 And part of what I like to do when I'm going through this sort of process 292 00:13:22,020 --> 00:13:25,700 is get as much information as I possibly 293 00:13:25,700 --> 00:13:30,100 can about the person or the group that I want to approach and accomplish 294 00:13:30,100 --> 00:13:30,980 something with. 295 00:13:30,980 --> 00:13:33,500 So in this case, Tony. 296 00:13:33,500 --> 00:13:34,900 So I was asking questions. 297 00:13:34,900 --> 00:13:36,380 And I was learning a lot of things. 298 00:13:36,380 --> 00:13:38,380 And I was waiting for that golden nugget. 299 00:13:38,380 --> 00:13:39,780 And then it came. 300 00:13:39,780 --> 00:13:45,100 And it was that Tony was working on his next personal power infomercial. 301 00:13:45,100 --> 00:13:50,460 And he was struggling to find successful women 302 00:13:50,460 --> 00:13:54,380 who could be inspirational that he could have in his infomercial. 303 00:13:54,380 --> 00:13:55,900 He had Pam Anderson. 304 00:13:55,900 --> 00:13:58,820 I don't know if you remember Pam Anderson from Baywatch. 305 00:13:58,820 --> 00:14:00,580 Yes. 306 00:14:00,580 --> 00:14:01,540 And another woman. 307 00:14:01,540 --> 00:14:07,580 My boy from growing up in the 90s didn't know who Pam Anderson was. 308 00:14:07,580 --> 00:14:08,380 Of course. 309 00:14:08,380 --> 00:14:09,900 I'm just going to throw it out there. 310 00:14:09,900 --> 00:14:10,900 Even us women did. 311 00:14:13,780 --> 00:14:17,860 So anyway, that little bit of information 312 00:14:17,860 --> 00:14:25,300 gave me the next stage of strategy, which was Roger. 313 00:14:25,300 --> 00:14:30,460 You get to be the guy that's going to deliver me on a silver platter 314 00:14:30,460 --> 00:14:31,460 to Tony. 315 00:14:31,460 --> 00:14:34,420 I just sold a medical products company. 316 00:14:34,420 --> 00:14:38,660 I listened to Tony's personal power program. 317 00:14:38,660 --> 00:14:42,020 It got me through some really dark times. 318 00:14:42,020 --> 00:14:45,940 And you're going to be the guy who gets to put me in front of him. 319 00:14:45,940 --> 00:14:46,900 How would you like that? 320 00:14:46,900 --> 00:14:49,700 And he was, of course, back flip, back flip. 321 00:14:49,700 --> 00:14:53,140 Yes, let's make it happen. 322 00:14:53,140 --> 00:14:55,860 And so that's how that whole thing kind of came about. 323 00:14:55,860 --> 00:15:00,420 He said Tony is going to be in town for his live event in four or five weeks 324 00:15:00,420 --> 00:15:01,700 now at that time. 325 00:15:01,700 --> 00:15:07,780 And he said, I have my personal time with Tony in the limo ride 326 00:15:07,780 --> 00:15:11,940 from the radio station where he's going to be doing an interview 327 00:15:11,940 --> 00:15:14,740 to the hotel room the day before the event. 328 00:15:14,740 --> 00:15:18,780 And I'm going to gift that to you. 329 00:15:18,780 --> 00:15:20,180 Great. 330 00:15:20,180 --> 00:15:24,660 So he said, just be on call that day, because I don't know how all 331 00:15:24,660 --> 00:15:27,180 the timing is going to work out. 332 00:15:27,180 --> 00:15:31,300 I'll pre-prep Tony that you're coming. 333 00:15:31,300 --> 00:15:32,340 And I'll call you. 334 00:15:32,340 --> 00:15:35,700 And you just need to get in your car and get here. 335 00:15:35,700 --> 00:15:38,900 And that's exactly how it happened. 336 00:15:38,900 --> 00:15:40,500 And so I showed up. 337 00:15:40,500 --> 00:15:41,580 And Tony's in the booth. 338 00:15:41,580 --> 00:15:45,540 And he's doing his radio interview and talking about the event 339 00:15:45,540 --> 00:15:46,100 and everything. 340 00:15:46,100 --> 00:15:47,740 And then he's done. 341 00:15:47,740 --> 00:15:49,140 And he comes out. 342 00:15:49,140 --> 00:15:51,260 And he truly is larger than life. 343 00:15:51,260 --> 00:15:55,660 I mean, he leaned in the door frame. 344 00:15:55,660 --> 00:15:57,620 And he reached his hand down. 345 00:15:57,620 --> 00:15:59,660 I reached mine up to shake hands. 346 00:15:59,660 --> 00:16:03,380 And his hand went all the way up to my elbow. 347 00:16:03,380 --> 00:16:05,500 Hi, Tony. 348 00:16:05,500 --> 00:16:15,900 And he says, tell me in 30 seconds or less your story. 349 00:16:15,900 --> 00:16:21,060 That was his opening sentence to me. 350 00:16:21,060 --> 00:16:23,140 I was not prepared. 351 00:16:23,140 --> 00:16:24,460 It's Tony Robbins. 352 00:16:24,460 --> 00:16:27,540 I have no idea what I said. 353 00:16:27,540 --> 00:16:29,060 Absolutely no idea. 354 00:16:29,060 --> 00:16:30,500 But whatever I said, he obviously 355 00:16:30,500 --> 00:16:34,620 liked it because he just got this huge smile on his face. 356 00:16:34,620 --> 00:16:37,100 And he said, I would love for you. 357 00:16:37,100 --> 00:16:38,260 I've got a film crew here. 358 00:16:38,260 --> 00:16:41,420 I would love for you to be in my infomercial. 359 00:16:41,420 --> 00:16:44,020 And I said, that would be fine, Tony. 360 00:16:44,020 --> 00:16:46,500 I'd love to do that for you. 361 00:16:46,500 --> 00:16:51,340 However, I came here to have you write the foreword to my book. 362 00:16:51,340 --> 00:16:57,340 So if you will agree to that, I'm happy to help you out. 363 00:16:57,340 --> 00:16:59,860 And of course, the rest is history. 364 00:16:59,860 --> 00:17:01,420 I mean, there's much more to it. 365 00:17:01,420 --> 00:17:03,620 I got to ride in the limo with him. 366 00:17:03,620 --> 00:17:05,180 The film crew did their thing. 367 00:17:05,180 --> 00:17:06,700 I was in his infomercial. 368 00:17:06,700 --> 00:17:08,900 He wrote the foreword to my book. 369 00:17:08,900 --> 00:17:10,260 And there you have it. 370 00:17:10,260 --> 00:17:15,380 But there's a lot that transpired leading up to that. 371 00:17:15,380 --> 00:17:19,620 And it all started because I made the decision. 372 00:17:19,620 --> 00:17:23,620 I wanted Tony Robbins to write the foreword to my book. 373 00:17:23,620 --> 00:17:24,700 Absolutely. 374 00:17:24,700 --> 00:17:25,740 That's amazing. 375 00:17:25,740 --> 00:17:27,460 And you have the case study there. 376 00:17:27,460 --> 00:17:30,460 So people can go in and dive in to see even more 377 00:17:30,460 --> 00:17:32,100 of those details. 378 00:17:32,100 --> 00:17:34,340 A lot of you caught some of those nuances that were there. 379 00:17:34,340 --> 00:17:36,980 For those who kind of missed some of those realities, 380 00:17:36,980 --> 00:17:39,660 here's one thing that I caught that I think 90% of people 381 00:17:39,660 --> 00:17:40,580 would miss on. 382 00:17:40,580 --> 00:17:43,460 And that's he invited you to do the infomercial. 383 00:17:43,460 --> 00:17:49,140 And I believe a lot of people with less power 384 00:17:49,140 --> 00:17:51,500 would have been excited about that and shelved 385 00:17:51,500 --> 00:17:52,860 their agenda for the foreword. 386 00:17:52,860 --> 00:17:54,380 They would have forgotten to mention it. 387 00:17:54,380 --> 00:17:56,020 They would have just been so excited. 388 00:17:56,020 --> 00:17:57,140 Oh my gosh, I better just follow Tony on what he's saying. 389 00:17:57,140 --> 00:17:57,900 And let me go into this. 390 00:17:57,900 --> 00:17:59,140 And they would have done that. 391 00:17:59,140 --> 00:18:01,620 But they would have missed that opportunity. 392 00:18:01,620 --> 00:18:09,420 And you also positioned it as an equal individual versus I'm 393 00:18:09,420 --> 00:18:11,300 inferior to you, Tony Robbins. 394 00:18:14,580 --> 00:18:16,980 I would really like for you to do this as well. 395 00:18:16,980 --> 00:18:21,380 You understood there was a mutual of exchange of value 396 00:18:21,380 --> 00:18:23,140 in that opportunity. 397 00:18:23,140 --> 00:18:25,460 And he had the ability to honor that, 398 00:18:25,460 --> 00:18:28,980 sounds like pretty quickly, because of your, 399 00:18:28,980 --> 00:18:29,900 he knew you were an alpha. 400 00:18:29,900 --> 00:18:31,900 He knew you knew how to lead. 401 00:18:31,900 --> 00:18:33,220 Yeah. 402 00:18:33,220 --> 00:18:39,540 Well, there's a lot to be said for minding your mind. 403 00:18:39,540 --> 00:18:44,540 So that's really important, and especially for women, 404 00:18:44,540 --> 00:18:46,700 even still today. 405 00:18:46,700 --> 00:18:50,660 A lot of women still deal with issues and struggle. 406 00:18:50,660 --> 00:18:55,420 And it's on both sides of the table for them. 407 00:18:55,420 --> 00:18:58,540 But I recognized very, very early, 408 00:18:58,540 --> 00:19:01,140 because I didn't go to college. 409 00:19:01,140 --> 00:19:04,540 I came out of the gate saying, I just 410 00:19:04,540 --> 00:19:06,820 want to get out into the world and make stuff happen. 411 00:19:06,820 --> 00:19:07,900 I want to be an entrepreneur. 412 00:19:07,900 --> 00:19:09,400 I didn't know what that looked like. 413 00:19:09,400 --> 00:19:12,420 So I was a secretary until I figured it out. 414 00:19:12,420 --> 00:19:21,300 But I saw that I had to, in my mind, be the person that I 415 00:19:21,300 --> 00:19:27,140 wanted other people to see and respect me. 416 00:19:27,140 --> 00:19:28,740 And so I did that. 417 00:19:28,740 --> 00:19:31,740 And it felt very uncomfortable initially. 418 00:19:31,740 --> 00:19:35,580 But with time, it just became a natural thing, 419 00:19:35,580 --> 00:19:37,980 like anything when you practice. 420 00:19:37,980 --> 00:19:39,420 That's right. 421 00:19:39,420 --> 00:19:44,300 So while I was a little off guard when Tony came out 422 00:19:44,300 --> 00:19:47,460 and said, tell me your story in 30 seconds, 423 00:19:47,460 --> 00:19:52,340 I recovered quickly, because I've just had, at that point, 424 00:19:52,340 --> 00:19:56,340 so many years of minding my mind. 425 00:19:56,340 --> 00:19:58,100 Right, absolutely. 426 00:19:58,100 --> 00:19:59,580 That is wonderful. 427 00:19:59,580 --> 00:20:02,940 What is your vision for those that you serve, Suzanne? 428 00:20:02,940 --> 00:20:05,020 What do you hope they accomplish and achieve, 429 00:20:05,020 --> 00:20:07,700 and what's life look like for them? 430 00:20:07,700 --> 00:20:10,180 My biggest vision for anybody that I work with 431 00:20:10,180 --> 00:20:15,180 is that they're really in their careers, in their lives 432 00:20:15,180 --> 00:20:17,180 too, obviously. 433 00:20:17,180 --> 00:20:18,860 But I'm a business person, so I work 434 00:20:18,860 --> 00:20:21,780 with people on their careers. 435 00:20:21,780 --> 00:20:25,780 That they are genuinely loving what they do, 436 00:20:25,780 --> 00:20:27,260 because life is way too short. 437 00:20:27,260 --> 00:20:28,940 And we've all been there. 438 00:20:28,940 --> 00:20:30,940 I've been there way too many times myself, 439 00:20:30,940 --> 00:20:37,540 where I'm waking up every day just, ugh, another day of this. 440 00:20:37,540 --> 00:20:40,900 I genuinely want people to wake up every day excited, 441 00:20:40,900 --> 00:20:46,780 and to know that there really is nothing stopping you, 442 00:20:46,780 --> 00:20:52,300 other than, again, what's going on between your two ears. 443 00:20:52,300 --> 00:20:55,660 And that's why I work with people to go out and make 444 00:20:55,660 --> 00:20:57,180 your own opportunities happen. 445 00:20:57,180 --> 00:21:02,140 Hey, if you're out of work, and you're hitting against the wall 446 00:21:02,140 --> 00:21:05,860 trying to find your dream job, is it 447 00:21:05,860 --> 00:21:08,020 because you're doing all of the traditional things? 448 00:21:08,020 --> 00:21:10,820 You think, well, you paid money to have somebody tweak 449 00:21:10,820 --> 00:21:15,500 your resume to perfection, and your LinkedIn looks good, 450 00:21:15,500 --> 00:21:17,420 and now you just what? 451 00:21:17,420 --> 00:21:22,020 If that's not getting in front of people, what good is it? 452 00:21:22,020 --> 00:21:24,700 You've got to step up for yourself. 453 00:21:24,700 --> 00:21:26,780 People talk about go find the hidden market. 454 00:21:26,780 --> 00:21:31,140 Well, I'd like to go beyond that and just show people ways 455 00:21:31,140 --> 00:21:32,500 to make things happen. 456 00:21:32,500 --> 00:21:35,820 So whether it's starting your own business, 457 00:21:35,820 --> 00:21:39,940 growing your own business, making a career change, 458 00:21:39,940 --> 00:21:43,660 doing a 180 in your career, going into your second act 459 00:21:43,660 --> 00:21:47,100 instead of retiring, whatever that is, 460 00:21:47,100 --> 00:21:50,300 wake up every day happy with what you're doing. 461 00:21:50,300 --> 00:21:53,500 And any way that I can help people to do that, 462 00:21:53,500 --> 00:21:58,300 or to leave what they're doing, or change what they're doing 463 00:21:58,300 --> 00:22:03,380 to accomplish that, then that just jazzes me. 464 00:22:03,380 --> 00:22:04,060 I love that. 465 00:22:04,060 --> 00:22:07,700 I love the amount of hope that you bring to the world 466 00:22:07,700 --> 00:22:11,660 with that reality, that whatever is blocking you, 467 00:22:11,660 --> 00:22:14,620 whatever you perceive as that restriction, 468 00:22:14,620 --> 00:22:16,460 it only exists in here. 469 00:22:16,460 --> 00:22:18,340 I'm living proof of that, by the way. 470 00:22:18,340 --> 00:22:20,100 I went to BYU. 471 00:22:20,100 --> 00:22:25,340 I had a 3.1 GPA. 472 00:22:25,340 --> 00:22:27,900 I think their minimum cutoff for accepting students 473 00:22:27,900 --> 00:22:29,820 was 3.6. 474 00:22:29,820 --> 00:22:31,740 Their minimum cutoff for accepting students 475 00:22:31,740 --> 00:22:34,980 for an ACT score was probably a 24 to a 26. 476 00:22:34,980 --> 00:22:37,580 I had a 21 on my ACT. 477 00:22:37,580 --> 00:22:39,860 I had none of the minimums. 478 00:22:39,860 --> 00:22:45,260 And I got in by applying and putting some of my resume 479 00:22:45,260 --> 00:22:46,020 together for that. 480 00:22:46,020 --> 00:22:48,700 More importantly, move on to the career, Lifetime, Fitness. 481 00:22:48,700 --> 00:22:50,620 I was the first self-rep hired in San Antonio 482 00:22:50,620 --> 00:22:52,540 that did not have a degree. 483 00:22:52,540 --> 00:22:53,980 I then went and interviewed Google. 484 00:22:53,980 --> 00:22:55,660 I love that. 485 00:22:55,660 --> 00:22:56,500 It got even better. 486 00:22:56,500 --> 00:22:58,180 I went to Google because I wanted 487 00:22:58,180 --> 00:23:00,140 to work at Google on their enterprise level team. 488 00:23:00,140 --> 00:23:04,700 I was going to go from $60 gym memberships to $230,000 sales 489 00:23:04,700 --> 00:23:05,700 accounts. 490 00:23:05,700 --> 00:23:07,340 And I went to the Google headquarters 491 00:23:07,340 --> 00:23:10,620 because I knew they weren't going to accept my paperwork. 492 00:23:10,620 --> 00:23:12,540 And they had the door locked. 493 00:23:12,540 --> 00:23:14,080 And I waited for people to come out, 494 00:23:14,080 --> 00:23:15,920 and I asked them to get me in one at a time. 495 00:23:15,920 --> 00:23:17,220 And three people told me no. 496 00:23:17,220 --> 00:23:19,580 I acted like I was crazy for trying to sneak in one guy. 497 00:23:19,580 --> 00:23:21,380 I said, all right, I'll help you. 498 00:23:21,380 --> 00:23:22,380 And he brought me in. 499 00:23:22,380 --> 00:23:26,500 And he sent a referral email to somebody in Mountain View 500 00:23:26,500 --> 00:23:28,660 in order to get me my next interviews and all that. 501 00:23:28,660 --> 00:23:32,700 So whether it was working with the Augusta Masters Tournament 502 00:23:32,700 --> 00:23:35,500 and on their seven restaurants or Kewa Lineographers 503 00:23:35,500 --> 00:23:39,020 work or creating the partnerships I've created, 504 00:23:39,020 --> 00:23:40,140 it truly is. 505 00:23:40,140 --> 00:23:41,380 It's right here. 506 00:23:41,380 --> 00:23:45,180 We have the ability to create influence. 507 00:23:45,180 --> 00:23:47,660 It's a matter of how bad do we want it. 508 00:23:47,660 --> 00:23:51,740 And are we willing to be mentorable? 509 00:23:51,740 --> 00:23:54,220 Are we willing to accept advice from people like you? 510 00:23:54,220 --> 00:23:57,620 What's your vision for yourself? 511 00:23:57,620 --> 00:23:58,860 Moving forward. 512 00:23:58,860 --> 00:24:02,540 To continue doing what I'm doing and then at some point 513 00:24:02,540 --> 00:24:06,540 down the road, I'll never retire. 514 00:24:06,540 --> 00:24:11,180 That's just not a word that even exists in my world. 515 00:24:11,180 --> 00:24:14,100 However, at some point down the road, 516 00:24:14,100 --> 00:24:17,540 instead of doing business in the traditional sense of business 517 00:24:17,540 --> 00:24:22,460 where you bring income in, you generate revenue, 518 00:24:22,460 --> 00:24:27,460 just do things for free on a grander scale. 519 00:24:27,460 --> 00:24:31,620 So in the back of my mind, I have this little area 520 00:24:31,620 --> 00:24:35,300 where I work on it a little bit. 521 00:24:35,300 --> 00:24:36,420 And it kind of grows. 522 00:24:36,420 --> 00:24:40,740 And it will eventually solidify. 523 00:24:40,740 --> 00:24:42,300 But I love helping people. 524 00:24:42,300 --> 00:24:45,620 I love seeing people excel. 525 00:24:45,620 --> 00:24:49,060 I love seeing people do what they think they can't do. 526 00:24:51,620 --> 00:24:56,740 That just really makes my heart happy. 527 00:24:56,740 --> 00:25:01,620 I saw your eyes shift to those memories, 528 00:25:01,620 --> 00:25:03,140 to that highlight reel. 529 00:25:03,140 --> 00:25:07,580 And yes, it's like my children. 530 00:25:07,580 --> 00:25:09,700 Seeing them do something that they don't. 531 00:25:09,700 --> 00:25:11,380 If you have children, you know what 532 00:25:11,380 --> 00:25:13,620 that feeling is like as a parent. 533 00:25:13,620 --> 00:25:16,620 When you're able to do that for adults, too, 534 00:25:16,620 --> 00:25:18,660 the feeling is not too different. 535 00:25:18,660 --> 00:25:22,260 In fact, it can be even greater in some capacities 536 00:25:22,260 --> 00:25:24,500 depending on the amount of like, oh my gosh, 537 00:25:24,500 --> 00:25:26,220 I didn't think we could do that to get in there. 538 00:25:26,220 --> 00:25:28,220 That's huge. 539 00:25:28,220 --> 00:25:32,420 Let's dive into a dark area real quick. 540 00:25:32,420 --> 00:25:34,260 A lot of leadership stuff. 541 00:25:34,260 --> 00:25:36,100 You've had a lot of leadership experiences. 542 00:25:36,100 --> 00:25:38,100 What's your worst leadership experience ever? 543 00:25:38,100 --> 00:25:39,940 What did that look like? 544 00:25:39,940 --> 00:25:43,780 Are we talking about my own personal leadership 545 00:25:43,780 --> 00:25:46,020 or that of someone else? 546 00:25:46,020 --> 00:25:48,620 You are welcome to go either direction. 547 00:25:48,620 --> 00:25:49,460 We trust you. 548 00:25:52,540 --> 00:25:54,460 I will do my own then. 549 00:25:54,460 --> 00:25:55,300 Okay. 550 00:25:55,300 --> 00:25:56,460 All right. 551 00:25:56,460 --> 00:26:01,460 So I had started a company, one of many companies. 552 00:26:04,820 --> 00:26:08,340 And I am the eternal visionary. 553 00:26:08,340 --> 00:26:10,220 A little digression. 554 00:26:10,220 --> 00:26:13,020 We were opening with talking about my husband 555 00:26:13,020 --> 00:26:16,300 being somebody that I have a great deal of respect for. 556 00:26:16,300 --> 00:26:18,380 And we worked together in a company 557 00:26:18,380 --> 00:26:19,780 and we're both entrepreneurs. 558 00:26:19,780 --> 00:26:21,820 We've both done many startups. 559 00:26:23,020 --> 00:26:26,460 But in this particular company, 560 00:26:26,460 --> 00:26:29,500 I was so, because I'm the visionary, 561 00:26:30,940 --> 00:26:35,940 I got lost in being the visionary 562 00:26:35,940 --> 00:26:39,940 and didn't bring myself back down to ground level 563 00:26:40,860 --> 00:26:45,860 enough every single day to really help my staff. 564 00:26:47,540 --> 00:26:49,140 And it was a small company. 565 00:26:49,140 --> 00:26:52,780 So in a small company, you feel it even more deeply. 566 00:26:54,220 --> 00:26:57,100 So I was always there for them 567 00:26:58,260 --> 00:27:01,100 with my positive personality and inspiration. 568 00:27:01,100 --> 00:27:04,660 But when it came to Suzanne, 569 00:27:04,660 --> 00:27:07,500 I need you to just drop everything 570 00:27:07,500 --> 00:27:10,540 and come over here and sit with me 571 00:27:10,540 --> 00:27:13,300 so I can tell you what I'm experiencing 572 00:27:13,300 --> 00:27:17,660 with writing this code or trying to do this marketing thing 573 00:27:17,660 --> 00:27:19,580 or fill in the blank, right? 574 00:27:19,580 --> 00:27:21,180 Right. 575 00:27:21,180 --> 00:27:24,220 I was not as available as I should have been. 576 00:27:25,540 --> 00:27:30,540 And that was such a painful, 577 00:27:30,540 --> 00:27:35,540 but lesson that I'm grateful for 578 00:27:35,620 --> 00:27:39,500 because it really taught me a lot about myself 579 00:27:39,500 --> 00:27:41,380 and about leadership. 580 00:27:41,380 --> 00:27:45,820 And working with corporations, I see a lot of that. 581 00:27:45,820 --> 00:27:50,820 And I wish that I could just mind meld what I learned 582 00:27:53,900 --> 00:27:57,060 and have that kind of impact on big corporations 583 00:27:57,060 --> 00:27:59,900 because they have layers and layers of knowledge 584 00:27:59,900 --> 00:28:02,500 and layers and layers and layers of that. 585 00:28:03,860 --> 00:28:08,860 So when I finally got it, thankfully, 586 00:28:08,980 --> 00:28:11,940 because I had one of my employees sit down and say, 587 00:28:11,940 --> 00:28:14,740 okay, stop this bullshit. 588 00:28:14,740 --> 00:28:16,540 I'm just gonna tell you like it is. 589 00:28:17,500 --> 00:28:18,860 Yeah, I like that person. 590 00:28:18,860 --> 00:28:19,980 And I love it. 591 00:28:19,980 --> 00:28:24,260 And I was like, hold on. 592 00:28:24,260 --> 00:28:28,300 I'm gonna shut my door, silence my cell phone 593 00:28:28,300 --> 00:28:32,740 and tell the receptionist, don't send any phone calls back. 594 00:28:33,700 --> 00:28:36,460 So you have my undivided attention. 595 00:28:36,460 --> 00:28:38,420 And man, I cried. 596 00:28:40,340 --> 00:28:41,980 We cried. 597 00:28:41,980 --> 00:28:45,740 It was so real and so raw and so healing 598 00:28:45,740 --> 00:28:47,220 and so inspirational. 599 00:28:47,220 --> 00:28:50,660 And if I could have had a video of that, 600 00:28:50,660 --> 00:28:53,940 oh man, would have been incredible. 601 00:28:55,620 --> 00:28:57,380 That's awesome. 602 00:28:57,380 --> 00:28:59,620 You went full circle on that from worse 603 00:28:59,620 --> 00:29:01,900 to excellent experience. 604 00:29:02,860 --> 00:29:07,860 You were able to turn that into a groundbreaking 605 00:29:07,900 --> 00:29:09,140 learning opportunity. 606 00:29:09,140 --> 00:29:12,700 And it sounds like an immediate course correction. 607 00:29:12,700 --> 00:29:14,980 I'm sure there was certain rockiness behind it. 608 00:29:14,980 --> 00:29:16,180 We've been there. 609 00:29:17,740 --> 00:29:19,660 Anybody who's listening to that story 610 00:29:19,660 --> 00:29:23,260 that is an entrepreneur, as entrepreneurs, 611 00:29:23,260 --> 00:29:24,740 we struggle to be present. 612 00:29:24,740 --> 00:29:26,460 We need to own that. 613 00:29:26,460 --> 00:29:28,620 Especially if we are the visionary branch 614 00:29:28,620 --> 00:29:32,100 of entrepreneurship, that means we live in the future. 615 00:29:32,100 --> 00:29:36,020 So being able to be able to switch gears on that, 616 00:29:36,020 --> 00:29:38,420 it takes an extreme amount of practice 617 00:29:38,420 --> 00:29:40,100 and dedication to do it. 618 00:29:40,100 --> 00:29:42,780 And usually people get burned in the process. 619 00:29:42,780 --> 00:29:47,620 Usually people feel overlooked or not heard in the process. 620 00:29:47,620 --> 00:29:49,300 The sooner we overcome that, the better. 621 00:29:49,300 --> 00:29:52,300 What would you say your best leadership experience has been? 622 00:29:52,300 --> 00:29:55,500 I would say it was the experience I had after that. 623 00:29:55,500 --> 00:29:57,140 Bad experience. 624 00:29:57,140 --> 00:29:58,660 Woo, chapter two. 625 00:29:58,660 --> 00:30:03,660 Yeah, chapter two was bringing everybody in together 626 00:30:03,660 --> 00:30:08,660 and sitting down, first collectively, 627 00:30:09,220 --> 00:30:14,220 and then separately, but collectively and saying, 628 00:30:14,980 --> 00:30:17,660 this is the change that I wanna bring about. 629 00:30:19,020 --> 00:30:20,420 In order for that to happen, 630 00:30:20,420 --> 00:30:24,420 you need to understand who I am and how my mind works. 631 00:30:24,420 --> 00:30:29,420 I'm ADHD, I'm a visionary, I have shiny object syndrome. 632 00:30:31,260 --> 00:30:32,820 I'm aware of all of that. 633 00:30:32,820 --> 00:30:35,780 I work very hard to manage it. 634 00:30:35,780 --> 00:30:38,300 You need to be aware of it so you can help me manage it 635 00:30:38,300 --> 00:30:41,060 when you see me doing things 636 00:30:41,060 --> 00:30:43,780 that are having this negative impact on the company 637 00:30:43,780 --> 00:30:45,260 or on your role in the company 638 00:30:45,260 --> 00:30:47,980 or things that aren't happening. 639 00:30:47,980 --> 00:30:52,980 Because I'm up here orchestrating this vision 640 00:30:53,700 --> 00:30:56,340 and not coming down to earth every day 641 00:30:57,500 --> 00:31:00,500 and getting into the trenches with you like I need to. 642 00:31:01,740 --> 00:31:04,660 And so they got it. 643 00:31:04,660 --> 00:31:05,780 They believed me. 644 00:31:05,780 --> 00:31:07,220 That was the key thing. 645 00:31:07,220 --> 00:31:09,180 They believed me. 646 00:31:09,180 --> 00:31:12,020 And then I took each of them individually 647 00:31:12,020 --> 00:31:17,020 and I said, okay, this is my work style. 648 00:31:17,020 --> 00:31:19,620 I think I understand your work style, 649 00:31:19,620 --> 00:31:21,540 but I would like you to explain it to me 650 00:31:21,540 --> 00:31:26,340 and how you would best like me to work with you. 651 00:31:26,340 --> 00:31:29,620 And they each, you know, were different, obviously. 652 00:31:29,620 --> 00:31:30,820 We're all different individuals. 653 00:31:30,820 --> 00:31:31,980 We have different styles. 654 00:31:31,980 --> 00:31:35,220 We have different ways of, you know, 655 00:31:35,220 --> 00:31:38,180 how we take information in. 656 00:31:38,180 --> 00:31:42,420 So that was really, really key, that individual component. 657 00:31:43,260 --> 00:31:46,500 And then I started having a weekly check in 658 00:31:46,500 --> 00:31:49,020 that would happen on Friday afternoon, 659 00:31:49,020 --> 00:31:52,100 first with an individual check in. 660 00:31:52,100 --> 00:31:54,540 And then we would do a group check in. 661 00:31:54,540 --> 00:31:58,300 And then I would bring in food and, you know, wine and beer. 662 00:31:58,300 --> 00:32:02,300 And we'd celebrate and have a great end of the week. 663 00:32:03,180 --> 00:32:04,300 That's awesome. 664 00:32:04,300 --> 00:32:05,780 That's so cool. 665 00:32:05,780 --> 00:32:07,260 And it's so cool. 666 00:32:07,260 --> 00:32:09,700 I have a referral for you. 667 00:32:09,700 --> 00:32:10,540 Oh, okay. 668 00:32:10,540 --> 00:32:13,420 And I also believe that there's a great power 669 00:32:13,420 --> 00:32:17,380 and we'll be offering a strategic partnership to you as well 670 00:32:17,380 --> 00:32:21,380 because I don't have that same capacity that you do. 671 00:32:21,380 --> 00:32:25,340 But well, let me give you the framework for this referral. 672 00:32:25,340 --> 00:32:27,060 So the referral is a former client. 673 00:32:27,060 --> 00:32:28,860 I'll reveal them to you afterwards. 674 00:32:28,860 --> 00:32:31,300 And I love them to death. 675 00:32:31,300 --> 00:32:34,860 I wish I was able to help them see what you were capable 676 00:32:34,860 --> 00:32:38,860 of seeing by yourself in that equation. 677 00:32:38,860 --> 00:32:40,300 And there's a number of entrepreneurs 678 00:32:40,300 --> 00:32:42,020 who don't have that self-awareness. 679 00:32:42,020 --> 00:32:44,620 Right, to stop, somebody approaches them 680 00:32:44,620 --> 00:32:46,700 the way that individual did. 681 00:32:46,700 --> 00:32:50,700 They might shut the door for the sake of feeling embarrassed. 682 00:32:50,700 --> 00:32:55,700 Right, but they then fight the individual. 683 00:32:55,700 --> 00:32:58,220 You know, like, you don't understand me. 684 00:32:58,220 --> 00:33:02,180 They go into self-pity or they go into blaming, 685 00:33:02,180 --> 00:33:03,460 the blame game. 686 00:33:03,460 --> 00:33:04,300 Yep. 687 00:33:04,300 --> 00:33:08,340 And that's something at a diplomacy level, 688 00:33:08,340 --> 00:33:10,340 I'm still learning to develop. 689 00:33:10,340 --> 00:33:13,420 How do I help people who aren't at that level of self-awareness? 690 00:33:13,420 --> 00:33:16,580 So my question for you is if you were to have an entrepreneur 691 00:33:16,580 --> 00:33:21,580 that's teachable, that you could work with, 692 00:33:21,580 --> 00:33:23,060 they're unaware though, 693 00:33:23,060 --> 00:33:25,980 they don't have that self-awareness level. 694 00:33:25,980 --> 00:33:29,020 Do you have the ability to open their mind to that? 695 00:33:29,020 --> 00:33:32,700 I can tell you, and I know I just interrupted you, 696 00:33:32,700 --> 00:33:34,060 I apologize. 697 00:33:34,060 --> 00:33:35,980 I just got so excited to answer the question 698 00:33:35,980 --> 00:33:38,700 because I've actually done that. 699 00:33:38,700 --> 00:33:43,380 I've actually done that with a handful of clients. 700 00:33:43,380 --> 00:33:45,700 And one in particular, 701 00:33:48,420 --> 00:33:51,660 well, I mean, you know, I love my clients 702 00:33:51,660 --> 00:33:53,100 like they're my family. 703 00:33:54,580 --> 00:33:59,580 And I take the time to get to know them as humans, 704 00:34:01,020 --> 00:34:02,860 not just a client. 705 00:34:02,860 --> 00:34:06,060 And so this particular client, you know, he's family to me. 706 00:34:06,060 --> 00:34:11,060 And he was just annihilating his relationships 707 00:34:12,740 --> 00:34:13,860 and his business. 708 00:34:14,860 --> 00:34:17,420 He was driving his business into the ground. 709 00:34:17,420 --> 00:34:21,660 He was doing a lot of things somewhat out of integrity 710 00:34:21,660 --> 00:34:22,500 in my book. 711 00:34:23,900 --> 00:34:28,900 But I knew him as a human being, what's really in here. 712 00:34:29,540 --> 00:34:34,540 And so I finally put, I literally put my foot down with him 713 00:34:34,540 --> 00:34:39,540 I mean, I had tough love come to Jesus moment. 714 00:34:39,820 --> 00:34:41,820 And part of that was also saying, 715 00:34:42,900 --> 00:34:47,900 you, your employees, your business are so important to me 716 00:34:48,340 --> 00:34:53,340 that I cannot watch this happen anymore. 717 00:34:53,340 --> 00:34:58,340 So you have two options this very minute. 718 00:35:00,660 --> 00:35:02,340 I quit working with you. 719 00:35:02,340 --> 00:35:07,220 I quit working with you or we're going to get face to face 720 00:35:07,220 --> 00:35:10,700 for an entire day and you are going to listen to me. 721 00:35:12,460 --> 00:35:15,580 And we are going to work through all of this 722 00:35:15,580 --> 00:35:17,980 and you will walk away a changed person 723 00:35:17,980 --> 00:35:20,140 if you are open to it. 724 00:35:20,140 --> 00:35:21,620 And he didn't even hesitate. 725 00:35:21,620 --> 00:35:24,740 He said, let's schedule it. 726 00:35:25,780 --> 00:35:28,580 And I'm gonna tell you, it was life-changing. 727 00:35:28,580 --> 00:35:30,180 And I've had that happen. 728 00:35:30,180 --> 00:35:32,220 I just went through that with another client. 729 00:35:32,220 --> 00:35:36,940 Where I kind of get emotional, 730 00:35:36,940 --> 00:35:41,340 but I mean, I just had to tell her, I'm done. 731 00:35:43,740 --> 00:35:46,660 Either you're gonna spend some time 732 00:35:46,660 --> 00:35:48,100 and you're really gonna listen to me 733 00:35:48,100 --> 00:35:50,140 and we're going to just forget about working 734 00:35:50,140 --> 00:35:51,940 on your business right now. 735 00:35:51,940 --> 00:35:55,900 And we're gonna work on what's going on here or I'm done. 736 00:35:55,900 --> 00:35:59,540 Right now, what's your decision. 737 00:35:59,540 --> 00:36:02,380 And I've got to tell you in 60 days, 738 00:36:04,020 --> 00:36:07,100 this woman became somebody so new 739 00:36:08,420 --> 00:36:13,420 that I live from my sessions with her now. 740 00:36:14,180 --> 00:36:17,900 I walk away inspired because I'm so inspired 741 00:36:17,900 --> 00:36:21,140 by how she's changed. 742 00:36:21,140 --> 00:36:23,180 It's just like, I have goosebumps, 743 00:36:23,180 --> 00:36:25,380 literally talking about it. 744 00:36:26,340 --> 00:36:28,980 And sometimes that's just what you have to do. 745 00:36:28,980 --> 00:36:31,660 You just have to stop people in their tracks 746 00:36:31,660 --> 00:36:35,540 and kind of, I don't know what the psychology is. 747 00:36:35,540 --> 00:36:38,820 If you're like triggering, you're the parent 748 00:36:38,820 --> 00:36:41,500 and they're the kid type psychology at some level, 749 00:36:41,500 --> 00:36:46,500 I don't know, but it's like, okay, here's what's happening. 750 00:36:47,300 --> 00:36:48,140 That's amazing. 751 00:36:48,140 --> 00:36:53,140 And sometimes we do the right thing at the wrong time 752 00:36:54,660 --> 00:36:55,740 for people as well. 753 00:36:55,740 --> 00:36:56,580 And we've all been there. 754 00:36:56,580 --> 00:36:59,220 It's hard to recover on that as well. 755 00:36:59,220 --> 00:37:02,380 Yes, I'm super, I'll be honored 756 00:37:02,380 --> 00:37:05,340 to make that connection happen. 757 00:37:05,340 --> 00:37:07,220 And there's different people 758 00:37:07,220 --> 00:37:09,820 who have different powers at different times. 759 00:37:09,820 --> 00:37:14,580 Speaking of powers, if this was your last opportunity ever 760 00:37:14,580 --> 00:37:16,380 to share a powerful lesson, 761 00:37:16,380 --> 00:37:18,340 what's the powerful lesson that other visionaries 762 00:37:18,340 --> 00:37:19,900 can learn from your experience? 763 00:37:21,980 --> 00:37:26,100 Number one, without hesitation, 764 00:37:26,100 --> 00:37:29,860 no matter how much fear you may have, 765 00:37:31,420 --> 00:37:36,260 don't let one more day pass you by without going out 766 00:37:36,260 --> 00:37:41,260 and going after the things that you really truly want 767 00:37:41,620 --> 00:37:44,900 in life, whether it's on a personal level, 768 00:37:44,900 --> 00:37:47,260 professional level, or both. 769 00:37:47,260 --> 00:37:49,340 I have wasted a lot of my own time. 770 00:37:49,340 --> 00:37:51,540 I've seen other people do it. 771 00:37:51,540 --> 00:37:55,980 And I have stood and faced major fears, 772 00:37:55,980 --> 00:38:00,340 like just, I wanna vomit type of fear, 773 00:38:00,340 --> 00:38:04,420 and forced myself to go step into 774 00:38:04,420 --> 00:38:08,580 some forward movement on something, 775 00:38:08,580 --> 00:38:10,940 and then look back and it's like, 776 00:38:12,100 --> 00:38:13,580 why did I wait so long? 777 00:38:14,580 --> 00:38:15,940 And this isn't new. 778 00:38:18,140 --> 00:38:20,940 Everybody experiences this. 779 00:38:20,940 --> 00:38:23,540 Sometimes it's just, you just hear it at the right time 780 00:38:23,540 --> 00:38:26,380 from the right person, and you're just in the right frame 781 00:38:26,380 --> 00:38:27,900 of mind to receive it. 782 00:38:29,060 --> 00:38:34,060 And always, 100% of the time, go open the door 783 00:38:34,820 --> 00:38:37,220 and make your own opportunities happen. 784 00:38:37,220 --> 00:38:40,500 Don't sit around waiting for it. 785 00:38:40,500 --> 00:38:42,660 Pick up the phone, make a phone call, 786 00:38:42,660 --> 00:38:45,340 send a FedEx package to an influencer 787 00:38:45,340 --> 00:38:47,220 you can't break through to. 788 00:38:47,220 --> 00:38:50,340 Surprise them with a, I've done this. 789 00:38:50,340 --> 00:38:54,620 I've sent a FedEx package to three separate influencers, 790 00:38:54,620 --> 00:38:58,540 wrote on the outside of the FedEx package, 791 00:39:00,820 --> 00:39:05,180 whatever, confidential for so-and-so's eyes only. 792 00:39:06,380 --> 00:39:09,500 And it's like, wow, of course they're gonna open it. 793 00:39:10,340 --> 00:39:11,500 And then they're gonna be impressed 794 00:39:11,500 --> 00:39:13,540 that you took some initiative, 795 00:39:13,540 --> 00:39:16,340 and you kind of took a different approach. 796 00:39:16,340 --> 00:39:19,660 I mean, I could give example after example of example 797 00:39:19,660 --> 00:39:23,820 that would inspire people to just go flipping, do it. 798 00:39:24,900 --> 00:39:25,740 Just do it. 799 00:39:29,460 --> 00:39:30,780 Here's what I always say. 800 00:39:31,660 --> 00:39:36,420 If the worst thing that can happen is not death, 801 00:39:37,660 --> 00:39:38,500 go do it. 802 00:39:40,380 --> 00:39:41,220 I like that. 803 00:39:42,340 --> 00:39:44,700 All right, so you talked about a strategy 804 00:39:44,700 --> 00:39:48,100 that there's a company out there as well that implements it. 805 00:39:48,100 --> 00:39:49,540 It's called Lumpy Mail. 806 00:39:50,820 --> 00:39:51,660 Lumpy Mail? 807 00:39:51,660 --> 00:39:55,780 As in M-A-I-L, not M-A-L-E. 808 00:39:55,780 --> 00:39:58,380 Yeah, M-A-I-L. 809 00:39:58,380 --> 00:40:00,380 Don't put me in a spell like you right now. 810 00:40:01,940 --> 00:40:04,860 But Lumpy Mail is all about sending a package 811 00:40:04,860 --> 00:40:06,460 that will not get set. 812 00:40:06,460 --> 00:40:08,620 On the bottom, it sits right on top, 813 00:40:08,620 --> 00:40:10,700 and naturally all packages get opened. 814 00:40:10,700 --> 00:40:13,780 So they have a marketing campaign built all around 815 00:40:13,780 --> 00:40:15,140 that concept. 816 00:40:15,140 --> 00:40:17,300 And it's a beautiful thing because it's- 817 00:40:17,300 --> 00:40:18,140 I love that. 818 00:40:18,140 --> 00:40:19,860 It works so well. 819 00:40:19,860 --> 00:40:22,340 Naturally, whatever you put in the package 820 00:40:22,340 --> 00:40:26,340 also has to be intriguing, attracting, inspiring. 821 00:40:26,340 --> 00:40:27,540 Of course. 822 00:40:27,540 --> 00:40:29,980 And honor the relationship growth process. 823 00:40:29,980 --> 00:40:34,140 But it's a beautiful, it shows how, 824 00:40:34,140 --> 00:40:37,220 you come up with that before the campaigns exist. 825 00:40:37,220 --> 00:40:41,380 You've dedicated a lot of heart and mindset time 826 00:40:41,380 --> 00:40:43,580 to making sure you show up and meet people 827 00:40:43,580 --> 00:40:45,260 where they're at with what they need. 828 00:40:45,260 --> 00:40:47,540 And it shows. 829 00:40:47,540 --> 00:40:50,620 I'm gonna switch gears to Spanish a little bit 830 00:40:50,620 --> 00:40:53,100 to help guide Cynthia to the right page. 831 00:40:53,100 --> 00:40:55,900 But we're gonna be talking about painting the vision 832 00:40:55,900 --> 00:40:58,300 in your program and what that looks like. 833 00:40:58,300 --> 00:41:00,340 We've got a few, we've got about five extra minutes. 834 00:41:00,340 --> 00:41:02,460 So I wanna make sure to help the audience. 835 00:41:02,460 --> 00:41:05,340 So of course you can connect with Suzanne on LinkedIn 836 00:41:05,340 --> 00:41:08,740 and elsewhere and find your way into her limo somehow. 837 00:41:08,740 --> 00:41:11,180 Go find her right hand, man or woman does. 838 00:41:11,180 --> 00:41:12,020 You get that extreme. 839 00:41:12,020 --> 00:41:12,860 Come join me. 840 00:41:12,860 --> 00:41:13,700 Go find her. 841 00:41:13,700 --> 00:41:16,340 The door is wide open on this. 842 00:41:16,340 --> 00:41:19,260 But she's got a program that we wanted to talk about as well 843 00:41:19,260 --> 00:41:22,980 and what it looks like specifically designed for, 844 00:41:22,980 --> 00:41:25,740 she asked very carefully upfront, three different times, 845 00:41:25,740 --> 00:41:29,060 three different emails, Jackson, what's your audience need? 846 00:41:29,060 --> 00:41:30,260 Jackson, what does it look like? 847 00:41:30,260 --> 00:41:31,100 How does this work? 848 00:41:31,100 --> 00:41:33,580 And the alignment just happens to be super great too. 849 00:41:33,580 --> 00:41:37,100 So without further ado, Suzanne, tell us about your program. 850 00:41:37,100 --> 00:41:40,780 Cynthia, si puedes buscar o mostrar 851 00:41:40,780 --> 00:41:44,300 la página de vision, Painting Seria Fantástico. 852 00:41:44,300 --> 00:41:45,540 Okay, go ahead, Suzanne. 853 00:41:45,540 --> 00:41:46,580 Okay. 854 00:41:46,580 --> 00:41:51,300 So Painting the Vision is a case study training 855 00:41:51,300 --> 00:41:55,180 because I'm a firm believer that we can really learn best 856 00:41:55,180 --> 00:41:59,340 from stories, actual stories where we can learn 857 00:41:59,340 --> 00:42:03,300 all of the little idiosyncrasies about what happened 858 00:42:03,300 --> 00:42:05,780 to create a result. 859 00:42:05,780 --> 00:42:07,940 And so I share a number of different stories. 860 00:42:07,940 --> 00:42:11,860 One of them is, how did I reach Tony Robbins? 861 00:42:11,860 --> 00:42:16,860 One of them is, how did I help a CEO of a major company 862 00:42:17,980 --> 00:42:22,420 add literally millions to his bottom line, 863 00:42:22,420 --> 00:42:24,020 doing something he didn't wanna do, 864 00:42:24,020 --> 00:42:25,860 he was very resistant to. 865 00:42:27,380 --> 00:42:32,100 And lots of other little interesting stories in between, 866 00:42:32,100 --> 00:42:35,340 how to go out and triple your income, 867 00:42:35,340 --> 00:42:37,180 creating a new job opportunity. 868 00:42:37,180 --> 00:42:39,380 I share some of those things. 869 00:42:39,380 --> 00:42:41,780 I'm curious, how did that CEO feel 870 00:42:41,780 --> 00:42:44,540 after you convinced him to do it? 871 00:42:46,740 --> 00:42:51,740 First, he was embarrassed that he was so resistant. 872 00:42:52,780 --> 00:42:53,620 Sure. 873 00:42:54,900 --> 00:42:59,900 And then he was elated in somewhat blown away. 874 00:43:01,300 --> 00:43:03,780 For corporations, I do a certain process 875 00:43:03,780 --> 00:43:05,820 where it's called synergy conversations. 876 00:43:05,820 --> 00:43:07,460 I don't wanna go too far down that, 877 00:43:07,460 --> 00:43:11,260 but it's a means of really mining the gold 878 00:43:11,260 --> 00:43:14,580 inside of your employees that is there, 879 00:43:14,580 --> 00:43:17,340 but nobody ever goes to tap it. 880 00:43:17,340 --> 00:43:18,180 Right. 881 00:43:18,180 --> 00:43:20,300 And that's what I helped him do. 882 00:43:20,300 --> 00:43:23,700 But for individuals, painting the vision, 883 00:43:23,700 --> 00:43:25,980 I really want to help you understand 884 00:43:25,980 --> 00:43:28,820 how you can take a scenario, 885 00:43:28,820 --> 00:43:33,500 a situation that you're dealing with perhaps right now, 886 00:43:33,500 --> 00:43:38,500 and how to look at the people or group or person 887 00:43:40,740 --> 00:43:43,300 that you're trying to accomplish something with, 888 00:43:43,300 --> 00:43:45,380 whether it's finding a job, 889 00:43:45,380 --> 00:43:47,660 raising capital to start your company, whatever, 890 00:43:47,660 --> 00:43:49,100 fill in the blank, 891 00:43:49,100 --> 00:43:54,100 but really understanding how to work with those people 892 00:43:54,820 --> 00:43:56,740 and paint the vision for them, 893 00:43:56,740 --> 00:43:59,020 kind of like what I did for Tony, 894 00:43:59,020 --> 00:44:01,100 but I go into more detail. 895 00:44:01,100 --> 00:44:03,740 How did I paint the vision to get in front of Tony 896 00:44:05,860 --> 00:44:08,740 so that it was a win for him? 897 00:44:08,740 --> 00:44:09,900 Now, everybody talks about, 898 00:44:09,900 --> 00:44:13,060 well, you have to negotiate for a win-win. 899 00:44:13,060 --> 00:44:14,980 Painting the vision is very, very different 900 00:44:14,980 --> 00:44:17,420 because it involves a lot of the psychology 901 00:44:17,420 --> 00:44:20,740 of really looking at the other people 902 00:44:20,740 --> 00:44:21,900 and doing your research. 903 00:44:21,900 --> 00:44:24,460 Research is absolutely key 904 00:44:24,460 --> 00:44:27,660 so that you can then formulate the best approach 905 00:44:27,660 --> 00:44:31,020 so that it's good for them and it's good for you. 906 00:44:31,020 --> 00:44:35,500 And I teach all of that inside of this training 907 00:44:35,500 --> 00:44:37,100 where I share case studies. 908 00:44:37,100 --> 00:44:38,580 And throughout the case studies, 909 00:44:38,580 --> 00:44:41,420 as I'm explaining what happened, 910 00:44:41,420 --> 00:44:44,020 I'm sharing the little, I like to say golden nuggets. 911 00:44:44,020 --> 00:44:45,500 You'll hear me say that a lot. 912 00:44:45,500 --> 00:44:46,860 I share the little golden nuggets. 913 00:44:46,860 --> 00:44:49,380 Now, here's what did you learn from that. 914 00:44:49,380 --> 00:44:50,980 In this particular situation, 915 00:44:50,980 --> 00:44:55,980 it's never placed judgment on anyone you might approach. 916 00:44:55,980 --> 00:45:00,580 So for example, I raised $1.4 million 917 00:45:00,580 --> 00:45:03,740 in less than 45 days from total strangers. 918 00:45:03,740 --> 00:45:08,180 That came about because I sat in my hairdresser's chair 919 00:45:09,500 --> 00:45:12,500 and the rest of the story is in the training, 920 00:45:14,340 --> 00:45:19,100 but how that opened the door to $1.4 million like bam, 921 00:45:19,100 --> 00:45:21,780 because I didn't place any judgment on her. 922 00:45:21,780 --> 00:45:22,740 She's a hairdresser. 923 00:45:22,740 --> 00:45:25,940 Why would she understand what I'm doing with my business 924 00:45:25,940 --> 00:45:27,700 and raising camp? 925 00:45:27,700 --> 00:45:30,300 No judgment, right? 926 00:45:30,300 --> 00:45:32,100 And it applies across the board. 927 00:45:33,180 --> 00:45:36,020 The training right now is free, by the way. 928 00:45:36,020 --> 00:45:38,940 I hope that everybody will take advantage 929 00:45:38,940 --> 00:45:43,700 and go learn some things that you can take with you for life. 930 00:45:45,260 --> 00:45:46,540 I love that. 931 00:45:46,540 --> 00:45:50,940 You will also have access to me inside of a Facebook group 932 00:45:50,940 --> 00:45:55,940 and I will do a once a month live Q&A session. 933 00:45:55,940 --> 00:46:00,220 So you may have an opportunity to get live with me for free. 934 00:46:00,220 --> 00:46:02,300 Wow, that's awesome. 935 00:46:02,300 --> 00:46:05,700 Now I wanna just double down on the value of this 936 00:46:05,700 --> 00:46:08,340 because I know how hard it is to build these free programs. 937 00:46:08,340 --> 00:46:09,300 I also know how hard it is 938 00:46:09,300 --> 00:46:12,620 to build the free programs correctly. 939 00:46:12,620 --> 00:46:15,940 I wanna actually pack them, jam-pack them with value 940 00:46:15,940 --> 00:46:18,980 and you can't do it without a story like yours, 941 00:46:18,980 --> 00:46:21,260 without somebody who understands the essence 942 00:46:21,260 --> 00:46:24,420 of all the intricacies that go into little details. 943 00:46:24,420 --> 00:46:27,420 I wanna pull the curtain back just a little bit, Suzanne. 944 00:46:27,420 --> 00:46:31,420 How long is this free offer going to be free for? 945 00:46:31,420 --> 00:46:33,660 Do you have a timeline on that? 946 00:46:33,660 --> 00:46:35,140 I do not. 947 00:46:35,140 --> 00:46:35,980 I should. 948 00:46:36,900 --> 00:46:39,460 I should too, right, with mine. 949 00:46:39,460 --> 00:46:41,140 I do not. 950 00:46:41,140 --> 00:46:44,020 Different strategists get involved with those realities 951 00:46:44,020 --> 00:46:45,660 at different times. 952 00:46:45,660 --> 00:46:46,940 Ultimately, for the visionary, 953 00:46:46,940 --> 00:46:50,220 if you're a visionary listening in, you're also like, 954 00:46:50,220 --> 00:46:53,180 you're in the exploration process of urgency and timelines 955 00:46:53,180 --> 00:46:55,100 and money and all of that. 956 00:46:55,100 --> 00:46:58,020 Let this just be a lesson to all of us 957 00:46:58,020 --> 00:47:01,300 that it's okay to launch without those definitions 958 00:47:01,300 --> 00:47:02,980 in place for one, right? 959 00:47:02,980 --> 00:47:07,340 Move forward confidently and know that you at any time 960 00:47:07,340 --> 00:47:11,820 can adjust whether you have this open or not permanently. 961 00:47:11,820 --> 00:47:14,620 And her goal is to not leave it open permanently. 962 00:47:14,620 --> 00:47:15,580 Why? 963 00:47:15,580 --> 00:47:18,020 Because there's gonna come a point where, 964 00:47:18,020 --> 00:47:19,820 and I'm speaking for Suzanne, 965 00:47:19,820 --> 00:47:22,740 but correct me if I'm wrong, please. 966 00:47:22,740 --> 00:47:23,580 No, you're right on. 967 00:47:23,580 --> 00:47:26,580 As this program builds up, 968 00:47:26,580 --> 00:47:29,500 her time and capacity will be limited. 969 00:47:29,500 --> 00:47:31,900 She won't be able to dedicate the same amount of time 970 00:47:31,900 --> 00:47:35,460 to people one-on-one, which causes us as entrepreneurs 971 00:47:35,460 --> 00:47:36,280 to say, you know what, 972 00:47:36,280 --> 00:47:38,180 it's time to start closing the doors on this. 973 00:47:38,180 --> 00:47:41,540 It's not to be rude, it's to create quality assurance. 974 00:47:41,540 --> 00:47:42,860 That's my take on it. 975 00:47:42,860 --> 00:47:43,820 Yeah. 976 00:47:43,820 --> 00:47:45,140 No, you nailed it. 977 00:47:45,140 --> 00:47:45,980 You nailed it. 978 00:47:45,980 --> 00:47:47,940 I mean, I've got plenty of programs 979 00:47:47,940 --> 00:47:49,580 where you've got timeframes 980 00:47:49,580 --> 00:47:52,540 and all of the traditional marketing approaches 981 00:47:52,540 --> 00:47:53,780 and so forth. 982 00:47:53,780 --> 00:47:54,860 Yeah. 983 00:47:54,860 --> 00:47:55,680 And it's hard. 984 00:47:55,680 --> 00:47:56,520 We wanna inspire people. 985 00:47:56,520 --> 00:47:58,580 We wanna inspire people to move forward. 986 00:47:58,580 --> 00:47:59,540 And at the same time, 987 00:47:59,540 --> 00:48:02,140 we don't want them to not value what it is we put out there. 988 00:48:02,140 --> 00:48:05,340 And so that's constantly part of the process of growth 989 00:48:05,340 --> 00:48:07,580 for any visionary that's out there. 990 00:48:07,580 --> 00:48:08,700 I love what Suzanne said, 991 00:48:08,700 --> 00:48:10,320 and let's go back to that principle. 992 00:48:10,320 --> 00:48:14,220 Number one, don't let fear stop you. 993 00:48:14,220 --> 00:48:15,620 Go past it, make it happen. 994 00:48:15,620 --> 00:48:18,020 If it's not going to kill you, make it happen. 995 00:48:18,020 --> 00:48:19,420 That's what you feel called to do visionaries. 996 00:48:19,420 --> 00:48:21,980 So Suzanne, you're a living, breathing example of that. 997 00:48:21,980 --> 00:48:23,580 And so many other great things. 998 00:48:23,580 --> 00:48:25,220 Thank you for honoring your husband. 999 00:48:25,220 --> 00:48:28,260 Thank you for honoring us with your presence on the show. 1000 00:48:28,260 --> 00:48:29,920 Thank you for sharing the stories in depth 1001 00:48:29,920 --> 00:48:33,740 and wanting to continue just dive deeper and deeper. 1002 00:48:33,740 --> 00:48:37,100 If anybody wants to reach out to Suzanne or has a question, 1003 00:48:37,100 --> 00:48:39,940 drop a comment, reach out to her directly. 1004 00:48:39,940 --> 00:48:42,380 If you wanna share your own vision, of course, 1005 00:48:42,380 --> 00:48:46,220 apply to comeonvisionproselive.com and share that. 1006 00:48:46,220 --> 00:48:47,100 Before we go though, 1007 00:48:47,100 --> 00:48:49,940 Suzanne, is there anything else you'd like to share? 1008 00:48:49,940 --> 00:48:51,660 Well, firstly, I just wanna say, 1009 00:48:51,660 --> 00:48:53,220 I love what you're doing. 1010 00:48:53,220 --> 00:48:57,780 You are one of the people who really has genuine heart. 1011 00:48:57,780 --> 00:49:02,020 And I say that because I mean it. 1012 00:49:02,020 --> 00:49:06,460 So it's such a pleasure to be on the show with you 1013 00:49:06,460 --> 00:49:07,860 and to participate with you 1014 00:49:07,860 --> 00:49:10,980 and see what other great things come out of it. 1015 00:49:10,980 --> 00:49:13,940 I love your vision. 1016 00:49:13,940 --> 00:49:18,420 And I just really hope that the people who are tuning in 1017 00:49:18,420 --> 00:49:22,420 today will be inspired to sit back 1018 00:49:22,420 --> 00:49:25,100 and really think about the areas in their life 1019 00:49:26,780 --> 00:49:29,860 where they can go open some doors 1020 00:49:29,860 --> 00:49:33,060 and make some greater things happen, 1021 00:49:33,060 --> 00:49:35,220 whatever that means to you. 1022 00:49:35,220 --> 00:49:39,960 Just don't let life keep ticking along. 1023 00:49:39,960 --> 00:49:42,620 I've gone through some dark times in my life 1024 00:49:42,620 --> 00:49:47,260 where I can't get that time back and I wish I could. 1025 00:49:47,260 --> 00:49:50,060 And so that's what's really inspired me 1026 00:49:50,060 --> 00:49:53,300 to just go all in on a number of things. 1027 00:49:53,300 --> 00:49:56,740 And that's why I love being able to talk to people like this. 1028 00:49:56,740 --> 00:49:59,540 So I appreciate you giving me the opportunity. 1029 00:50:00,860 --> 00:50:03,180 Suzanne Dure, it's been our pleasure. 1030 00:50:03,180 --> 00:50:04,180 I'm gonna be introducing you 1031 00:50:04,180 --> 00:50:07,740 to our CEO of Media Productions, Chris Chambers, 1032 00:50:07,740 --> 00:50:11,420 who runs my other show, The Power Take, about business news. 1033 00:50:11,420 --> 00:50:13,140 We look forward to bringing you back on 1034 00:50:13,140 --> 00:50:15,380 right away on that as soon as possible. 1035 00:50:15,380 --> 00:50:17,660 Vision Pros, have an excellent day. 1036 00:50:17,660 --> 00:50:19,540 We'll see you on the next show. 1037 00:50:19,540 --> 00:50:20,380 Bye everybody. 1038 00:50:20,380 --> 00:50:21,280 Thank you for being here today. 1039 00:50:21,280 --> 00:50:23,780 I'm really happy that you tuned in to Vision Pros Live. 1040 00:50:23,780 --> 00:50:26,420 I'm looking forward to seeing your reactions 1041 00:50:26,420 --> 00:50:28,700 as these episodes continue to move forward. 1042 00:50:28,700 --> 00:50:30,420 This is gonna get more and more fun. 1043 00:50:30,420 --> 00:50:32,220 We'll have more and more engagement as well. 1044 00:50:32,220 --> 00:50:34,340 We'll invite people to participate in the show 1045 00:50:34,340 --> 00:50:53,340 and thank you for giving us your time and attention.