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You know, what is it called like when you work there just to get experience?

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Internship? Internship? You were in an internship, a corporate job as a student.

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Yeah. And after that, you know, it didn't work out so well for me. I ended up working

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at the airport, which was quite a lot of stress going on. And it was just very fast paced.

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That didn't work out as well. I ended up being in the hospital because I had some sort of

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panic attack. Yeah, it was quite a day. You know, at first I thought I was having some

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sort of heart attack, but it was just all because of stress. And then I tried again

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going after a corporate job after what I started studying, which was, you know, work development

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and stuff. That didn't work out as well. You know, it was a crazy environment. My boss

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was just, you know, he wasn't the boss you would have.

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He was the nicest guy in the world.

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Yeah, yeah, exactly. And then, yeah, I started and failed as a kid growing up about size

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seven businesses, MLM, car flipping, whatever you can imagine. I even started, you know,

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growing health products for men, health styling products and whatnot. And I didn't go nowhere

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with this. And I just one day I started questioning myself, you know, what's going on? Why I'm

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not succeeding on anything. And that's where I got the answer. And it was like I was not

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good at sales or marketing. So I started watching a bunch of YouTube videos, all of these well

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known American gurus that are out there, you know, some names. And then the next thing

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I knew was I joined the copywriting course, learned a bunch of things, started working

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under many US agencies, got a ton of experience. And then after I decided just to go on my

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own journey, learn what I mean, apply what I learned. Yeah, that's long story short.

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That's where I am right now.

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Wow. That's awesome. And now, so who's who are the favorite three gurus? Favorite three?

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Favorite three gurus. I don't know if he likes to be called a guru, but I would say a guy

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is called Troy Erickson. Okay. And then there's another one. Sorry. That's one. Yeah. I would

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say Ian Stanley is another one. And all right. Welcome in to Vision Pros Live with Jackson

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Calame. I'm your show host. We will be doing interviews for visionary entrepreneurs and

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guest leaders who are building fantastic visions out there. Welcome into Vision Pros Live. I'm

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your host, Jackson Calame, founder and CEO of First Class Business. I'm excited for so

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many different reasons. One of the many at the top is that I've got Alex Gregoriales

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on our call. Now I say that with a Spanish accent, so forgive me. It's a gringo Spanish

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accent. Let's be real here. But Alex is the owner of Email Bounty Hunter. And what a humble

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story he just shared with us right before we dove into the intro. And he's a good dude.

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Like he cares a lot about people. And I've seen that. I mean, I got to get this kind

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of show. We're going to be talking about community growth through email marketing because selfish

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endeavor. I want to know more about email marketing myself. Last year, there was an

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article that came out about trends. What trend do you focus on? They asked a bunch of gurus

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and Ryan Dice of Digital Marketers answer was email. It's not going anywhere. Everybody

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still has one. Stay focused on the apps that are working super, super well. So if you have

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a massive email list, this could be a fantastic episode. If you are building an email list,

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you're interested in that too. This could also be an important episode. I'll let Alex

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guide us on which of those is truest. Before we dive in with Alex, so another special announcement.

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We are expanding. We have Paul Murphy on our team now as an executive advisor. And we also,

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in addition to Paul, have Chris Chambers, who just came on as CEO of Media Productions.

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And he has taken off like a rocket with my other show, The Power Take. So make sure to

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tune into Chris, see what he's up to. His brain, his heart, like I don't know if there's

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a continent that they would fit on. He's amazing. So make sure to check out Chris, support him

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in his endeavors. And you will be so shocked with the amount of things you can learn from

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him. Sponsorships, ColdClick. We use ColdClick for our own LinkedIn automation. I love the

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tool. I love the founder. Art Hoffman has become a good friend of mine, somebody who

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has my back at every corner. And I can go to him and we talk shop about what's going

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on in a LinkedIn automation space and how can we optimize what we're up to to distribute

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our voice. That is the most important. It's a top layer of your funnel. It's supposed

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to be the largest. I see so many business owners not distributing their voice. They

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go on Facebook and post to your own audience that 90% of them have probably already unfollowed

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your post if you're posting about business. In addition to that, you may have an Instagram

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channel. You're not on Twitter. You're probably not. You might be going out to networking

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events, but it's just you. You got to get your voice out there so you can find people

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who are like, wow, I want to engage with that person. The more people you come across, the

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more likely you are going to end up with a treasure trove of people who come towards

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you and say, I really want to be involved in that. It has led to on a single Friday,

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50 applications for our show. And we've got a steady flow of about 30 to 50 right now

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with some of those cinched down because we don't have as much capacity right now with

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the holidays. In addition to that, there's this other sponsor, Simply Fast websites.

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Shane, I just got a special feeling about Shane, to be honest with you guys. Part of

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that was seeing that he had launched websites at starting $179 a month and he just got this

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nurturing nature about him. I was like, man, if I was starting over from scratch right

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now, I would totally pay him 179 bucks, submit the form and have him launch a, I don't know

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how raw it would be on how amazing it would be. I don't know. You'd have to see for yourself,

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but I don't know any other web developers and web strategists who are offering websites

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at that price point. If you are, don't hesitate to drop a comment and defend yourself and

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say like, Hey, I do that too. We're looking to help entry level entrepreneurs pave their

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path forward faster so that they have a better chance of winning. Too many get stuck playing

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the online marketer role and keeping that hat on tight in their head. And then they

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never end up moving their businesses forward. I don't have my water bottle with me, but

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it is in the other room. The water project is next. If you're in a position to give back,

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please do. And please go to the water project and give there. Somebody emailed me just yesterday

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showing me their contribution to the water project. And I was so stoked. And I think

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some people would look at that and be like, Oh, they're just show budding. They're inspiring

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me. They're elevating all of us by having done that. Now, if you're not in a position

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to give back and you're like, well, I can't do that, Jack. So I don't have the money to

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me. Do us all a favor. Just share it, share it with your audience who will not see this

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episode. You never know what type of good can come out of sharing goodwill. What's cool

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about the water project. They show you the communities they're affecting. You get to

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see the outcome of the results of where your dollar goes. I just think that's super extra

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special. And if you have a cause you'd like to see us support, promote a campaign for

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talk about just drop the link in the comments and share it with us. We will check it out.

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And we're all about trying to find new ways to give back. There's billions of people in

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this world who need a lot of help. And those of us who are in a fortunate position enough

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to listen to podcasts, I think we have an amazing opportunity to be a part of that.

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So without further ado, Alex, Greg already added. Thank you so much for being on the

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show today. Welcome to vision pros live. I'm glad to be here, man. Thanks for having me.

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Absolutely. Let me get this banner rolling. That's here's a little secret for all you

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podcast listeners right now. When this banner goes up at the bottom of the screen, that's

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my signal to my production assistant to start sharing screen. And so now some of you guys

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know the secret Easter egg behind behind our one of our production strategies. So Alex,

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as we as a look, there we are. LinkedIn just started doing this for our lives are now as

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your header. Isn't that cool? Yeah, that's that's cool. I think it's funny. Absolutely.

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So Alex, you talked to us a little bit about your background. As we get ready to talk about

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email marketing and and you know what what things you're doing over with email bounty

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hunter. I'd like to know from you, who do you think should be listening right now? And

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why do you feel they should be listening to you?

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Well, any business that wants to grow their revenue, because email marketing starts at

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day one, right? So you grow your audience, you have to have your own list, which comes

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part of, you know, the asset of the business, if at some point you want to exit that business,

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then the list you have is going to be part of how much you're going to sell that business.

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So yeah, it's quite essential. And any business owner who has a community should also think

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that anyone can can have at their disposal. Absolutely. Now I'm going to put a quote on

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the screen here. This quote came from you as you submitted your form for your vision.

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Let's go back to that comma. There we are. It says, I'm aiming to help people achieve

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this future by helping them build the business of their dreams and grow their communities.

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So I'm a big fan as well of the community concept. People want to belong to something.

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They want to belong in an environment with people that are like-minded. And so community

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growth is, I can see how massive that is and why you key in on that. I honor you for that.

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So what's your vision for those that you serve? When I say that, right, there's the path to

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the vision. But once they've gotten to that other side, what's life look like? What's

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that vision look like for them? Alex, you still there? We got the car. Yep. There we

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go. There we are. So what's your vision for those that you serve? I mean, you know, my

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vision is first of all, because I'm interacting with the list that's not my own, right? It's

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the business list. So I have to make sure that everything I do is on point for that

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business. So if I'm interacting with that and that...

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Oh no, we're having some technical difficulty with Alex's answers. Alex, the internet keeps,

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the internet demons are cutting you off and making sure that the gold does not come through

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today. If there's a program or two that you can shut down in the background, it might

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help. But let's see how it does again. Go ahead, try to pick up where you were.

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Yeah. I mean, if I'm interacting with a business list, I have to make sure that the brand's

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voice is on point. And I want to make sure that everything I do is a hundred percent

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where it needs to be. For example, I have to be sending emails that, you know, people

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like to read, they'll be entertained. And the momentum going so they keep opening the

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emails in... We're losing... We lost you again. But there's

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that, you know, you got to get people to read the emails. They got to be entertained by

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the emails. One of the other quotes that you shared was, I like to inspire other people

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who also might be interested in building their own agencies. And so you've worked with a

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number of agencies and I can see how it goes hand in hand with email marketing. Alex, are

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you there again? I think I lost Alex completely. One of the things I was going to ask Alex

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about next was about which is his first language, because I know English is his second language.

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And he... I think it's tremendous that, you know, I know how hard it is to speak in Spanish

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and I know how there's so many opportunities to accidentally misconvey what it is you want

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to talk about. The difference, for instance, between the thought process of, hey, you should

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do that and hey, I want you to do that. And hey, why don't you do that? Hey, you could

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do that. All of those little bitty words that seem so insignificant once you're fluent in

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a language, those are the things that can really trip up and ruin a relationship when

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you had the intent of saying the right terminology. So when I come across people like Alex who've

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put in the due diligence to understand their craft in their own language and in addition

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to that, be able to learn and serve other communities in different languages, I'm always

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like, I just... It gives me a reverence. And what I've seen in his submission forms as

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well and in our conversations behind the scenes too, we had a good 30 minute call before this

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one about three weeks ago. It's just that heart of gold service. So hopefully the internet

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is back in just a minute for Alex. Let's check one more time and see if it's good to go.

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Alex, are you there? Can you hear me okay? It's going to be one of those days, folks.

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Let's... Oh, maybe. Maybe you're back. Are you there, Alex?

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Hello. Can you hear me?

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Hey, there you are. All right. I'll tell you what. So if we have another internet mishap,

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what we'll do, we'll give all bridge the gap. I'll talk about some email marketing and what

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we have going on and I'll actually give our audience access to our deadline sequence framework

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because I want to make sure people get as much out of this as possible. If it cuts you

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off again, go ahead and reset your router and modem and we'll have you back on in a few

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minutes while I bridge the gap. So Alex, let's give it one more shot. What's your worst leadership

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experience ever? Let's dive into that. Oh, it's still not hitting. That internet is just

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frustrating.

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What's your experience like from a...

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Yeah, but Alex, we're going to have to wait because your internet's still cutting out.

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So do us a favor, reset the router and modem. We'll bring you back on. We'll have you add

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into the flavor of the conversation. I'm going to dive right into email marketing for people

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from my perspective and that will help people and also community growth. So a couple of

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things. One thing I learned from FlowChat regarding community growth and Sean Malone

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and what they were up to that I don't see practice a lot in the Facebook group growth

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market is when you have new members coming in, there's those forms that you want to ask

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those strategic questions, of course, that's all baked in there. But one of the other big

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things is I see people do these welcome posts where it's like, hey, welcome. And it's got

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a thousand people on there and nobody feels welcome. It's like, you just welcomed a thousand

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people and nobody really actually reached out to me. Facebook now pretty much automates

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that. And what FlowChat does instead is I saw them start taking people individually

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and they have a very cool system for copy and paste. It makes this very easy by the

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way. But they go to the most relevant new post or post that they want to rise to the

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top. They tag the person in that post as a comment and ask for their thoughts on that

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post or they ask them to introduce themselves within the conversation of the community

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itself. That's kind of like showing up to a university and not just being told, okay,

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everybody welcome. Here's a big welcome sign. Just walk through and find your own way. That's

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kind of like being taken, asked, hey, what is it that you want? And then assessing based

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on your profile and then dropping you in the subject that means the most to you and introducing

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you to a smaller clan or tribe within the community that gets them jumpstarted and helps

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them feel welcome. I thought it was absolutely brilliant. And again, I don't see very many

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companies out there practicing that in their Facebook community building. That same principle

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can apply to LinkedIn communities as well, for instance. So then we have this resource

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call. And I think we can draw, I'm pretty sure we can drop the resource into the landing

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page notes for this episode. Cynthia and I will find a way to do that. But basically

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we have a framework for a deadline email sequence that is so powerful and helpful. And we hope

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you use it ethically. The idea behind an urgency sequence or creating a deadline sequence is

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not to box people in, it's to help people understand that you truly do have a limited

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supply of whatever it is you have and you're trying to inspire them to take advantage of

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it before you actually run out. Again, we all know there's companies out there who utilize

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that for bad. It doesn't mean we shouldn't utilize the same approach, but please do so

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with ethics. And here's also why, if you need a reason to be ethical, the reason would be

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you're going to torture reputation if you ever use that in a way that's not ethical.

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Unfortunately, we see it all the time in the market. And so what do I mean by an unethical

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approach to using a deadline sequence? If you say that hurry supplies only last, you

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know, for only last for willing to have three more in stock, but you actually have like

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300 more, that is a flat out lie. You are manipulating the market. You are torching

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your reputation. There is bad karma and juju that will come after you for doing things

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like that too. Don't do it. Only use deadline sequences with ethics. But in the case of

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the first class business, for instance, we are right now at our own, our capacity, we

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have that measured. We will bring on two clients per week. That's it. We don't do more than

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that. And so if somebody's in a position where we're like, well, I don't care. I don't really

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want to work with you. That's fine. That's totally cool. At the same time, if we have

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a big backlog of people who want to work with us and they see that and they know that they

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want to be one of the two because they need in the launch now, not later, helping them

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understand our thresholds and bandwidth helps them prioritize taking action and saying,

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you know what, I don't want to have to get help from them in three quarters from now

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or next week or the week after that. And as we continue to build out our demand, that

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reservation list gets longer. The greatest instance that I've seen in that was Elon Musk

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selling the Tesla Model 3, now probably trumped by Taylor Swift and her concert tickets and

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how that went. But going back to the Elon Musk example, he sold a car from stage and

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180,000 people put a thousand dollar reservation down on a car they wouldn't get for two to

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three years. They didn't even have the timeline nailed down specifically, but people were

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so excited about it. They bought into it. Everybody said he was going to fail. And as

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we all know, he's become one of the most successful business owners of all time. And that wasn't

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the only reason or the exact reason why that happened. There's a lot of things that he's

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done, but what we can do is we can look at that perspective of how did he do what he's

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done in different capacities and say, how do I model this with my own brand? And how

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do I make sure to make good on my delivery if I decide to drive high demand for my brand?

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So that deadline email sequence will absolutely be sharing it in the comments and it will

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give you the 10 emails, the frameworks that we use when we put together an email sequence

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for deadline purposes. And it's basically a fill in the blank coloring book that you

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don't have to color. You just replace your logos with it. So with that said, let's see

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if Alex is back on the internet. You good to go, Alex?

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I believe so, but you sound good. Technology.

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Right. Never. I agree with you on that. Technology is, oh man, we got to have fun in our tech

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world, don't we? All right, Alex. So let's dive into that worst leadership experience

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ever. What's that look like? You already talked about one really nice guy boss. That could

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have been it, but go ahead and elaborate or give us a new one.

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I think I'll bring up the job that I had at the airport where there was a lot of pressure

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and a lot of stress, especially at some, it was one day where all the airplanes were rerouted

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to our airport because the other one that we have in our country was closed. So we were

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getting twice as much airplanes at our airport. So it was chaotic. And then that affected

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me a lot. Like I ended up having a panic attack. And the next day, my boss told me, you know,

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maybe Alex, you're not able to handle pressure, you know, just why don't you look at something

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else or you might not be able to achieve anything in your life. So.

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What? Yeah. I would say that was the worst leadership experience.

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He got the trophy. He got hit over the head with that trophy. That's wow. Way to make

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it personal, you know, and really try to attack the character of the individual rather than

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understanding the event itself. And he probably, you know, wasn't dealing with the same things

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you were on that day either. So, yeah, that's a pretty big worst leadership. Let's talk

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about the best. Switching to the opposite end of the spectrum, what's the best leadership

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experience? The best. Let's save a question.

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I guess I would say I haven't been able to. It could be one you've seen too. It could

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be one that you've been like, man, I would love to have a leader like that or see a leader

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do that. That's another good question. I mean, what

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would I say here? I guess someone like Elon Musk is someone that always brings the best

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out of the team because whatever business he has built, it has always been successful

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and we have to give credits to the team as well. So whatever, doesn't matter what industry

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he joins, he just is able to extract the best out of any team. So I guess that's the best

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leadership experience that I've seen so far. Dude, I'll double down on that against popular

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demand on mainstream media. He took over Twitter. There's a whole bunch of fuss about how bad

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he was doing, how unfit he was for it and blah, blah, blah. One, the news loves drama.

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So they're going to focus. It's just like when people burnt LeBron's Jersey in Cleveland

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and set it on fire. There was like one or two people who did that out of a city of millions

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and millions and millions of fans beyond that. So news loves to focus in on the drama. And

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so there's, of course, then you got all the Twitter employees and of course some of them

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are going to be upset about change and all that. But if you're on the chopping block,

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if you're one of the people who's not producing, but you're super highly paid, of course you're

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going to come back against him and try to create a revolt. Why would you not if you've

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been there riding the coattail of the company the entire time? I don't know who was and

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who wasn't. I'm not trying to put judgment on any specific person, but what I have seen

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and heard from people who are much closer to Elon Musk is exactly what you said. That

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he shows up, that he cares about them, that he wants them to win, that he empowers them

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tremendously. So I love that you use that example. Anything else you want to add before

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we move on to the most powerful lesson? Yeah, and now that you mentioned LeBron James, I

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mean, he brought up the greatest example in the sports, I guess, with Michael Jordan,

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where I watched the documentary last year. He was saying that his team was a bit lazy

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and he just was able to bring the best out of them every single time, push them harder,

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keep going, keep winning, no matter how many trophies they had, it was just hungry for

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more and the team saw that. So yeah, that was another good leader in that space.

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Hey, absolutely. Absolutely. We'll have our goat debate later. I'm a big fan of both.

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Absolutely. So what powerful lesson can other visionaries learn from your experience? If

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this was the last lesson you could gift us, what would it be?

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I guess it all comes down to being a human being. Some people just don't understand that.

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Maybe they see you as a number, maybe you see you as a dollar sign. We're all human

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beings in this place. We're going to leave at some point, so we have to leave some sort

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of legacy behind us. What are people going to remember us for? So I would say be a good

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person, add value to other people's lives. It's not all about the money at the end of

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the day. Yeah, sure. We want to put money on the table, but money, we can't take it

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with us when we're going to die. So I would say just do as much as possible for other

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human beings, bring value, build connections. Yeah, that's how you, I mean, that's how

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I've seen many successful entrepreneurs grow their business at the end of the day is you

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don't come as needy. You don't become someone who takes advantage of other people. As soon

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as you add value and you just give as much as you give, the more you're going to get

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back. So I guess that's part of the law of attraction as well, the law of the universe.

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So yeah. Wow. It is, man. That was a beautiful answer. I cannot count on one hand out of

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more than probably more than 2000 email marketing companies that have tried to approach us for

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what they could do for us and how they can help us expand our lists, et cetera, over

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the years. I cannot count on one hand the amount of people in email marketing who said

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what you just said and who believe that. And if we could just get the email marketers in

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the world, the marketers in general in the world to make that shift, to say, how can

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I be a valuable human to others? Right? How can I serve? How can I give? How can I stand

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for something that means more? All these copywriting frameworks wouldn't matter so much. All these

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templates and stuff, because if we're doing the right thing for the right reason, because

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we care about others, then the result can come. That's the type of person that I want

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helping me on my email marketing strategies. Let's go right into that. So when it comes

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to the world of community growth through email marketing, what are some of the... Let's start

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on the elite side. What are some of the things people are overlooking at the highest levels

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for email marketing that they should be doing? And then we'll circle back to somebody who's

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getting started. I guess the number one thing is email automation. That's the most thing

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that people overlook because they don't pay much attention to it. They might have the

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least amount of automations in place or either the emails inside that sequence aren't enough.

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For example, an abandoned card sequence should have at least five emails. And I've seen other

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businesses that just maybe have one or two. And in that case, they're leaving money on

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the table. And if you can imagine that these automations are running 24-7 every single

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day, then that money accumulates. That's on the table. So yeah, email automations play

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a big role. Doesn't matter the size of the business, to be honest. As soon as you start

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getting traffic and you start growing the list, the number one thing you should do is

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have the email automations in place. Yeah. Okay. So getting the email automations in

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place, the time is now ultimately. So one of the big challenges that I've had with email

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marketing is finding somebody I can trust to make sure that they know how to protect

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my domain. So in addition to getting into people's inboxes, I also want to make sure

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I'm getting into it in a way where we're not getting marked as spam and we're not potentially

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being thrown in Gmail dungeon. What would you say about that? What do you need to do

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to make sure that you're not ruining your reputation or accidentally marked as all time

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spammer? I could be talking about this topic forever, but not easy. Yeah. I guess the most

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important thing is all things are basically quality of the leads. So as soon as someone

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joins the list, first of all, you have to make sure that that's someone who genuinely

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wants to read from you. And it's not someone that's going to just get whatever freebie

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you have and just jump off. So you have to, let's say after a week of someone joining

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the list, you have to track the data and see if that person is actually opening any emails.

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If that's not the case, then they can go straight out of the door and unsubscribe them because

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that's going to harm your reputation. If you have inactive people on the list. That's brilliant.

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The next thing is, it all comes down to content. So is your content something that actually

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helps people? That's something that makes people want to read whatever you're sending

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them to. Do people look forward to reading your emails every day? If not, and you're

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just spamming people and just selling every single time, it's not going to help at all.

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At some point you will start getting people marking your emails as spam, which is going

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to help your reputation and your domain. So I guess those are the two biggest things.

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And you have to also pay attention at some point to your spam rates and your unsubscribe

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rates. If they are increasing, maybe you just have to change a few things. Maybe decrease

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the email frequency that you have every week. Try and see if that works or change your content.

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Start sending valuable things, tips, hacks, whatever valuable thing you have, free content

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that's going to help people and not just straight sell them every single day. So those are the

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biggest things that I see.

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Wow. Yeah. Those are huge. Those are good elements of audit checkpoints for anybody

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in the process of the email marketing. I want to dive into what I call my labels folder

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of courses and funnels and just have you dissect it with me and have some fun with that. I

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don't think we have the time today, but I'm thinking that maybe we get you on with Chris

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Chambers and we do something similar to that where we start dissecting like what's working

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and what's not. Should we do this? Should we not based on what we see in my filtered

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inbox of campaigns. But anyway, going back to the community growth side of things. So

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if you're going to be using email marketing for community growth, what does that look

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like? How do you do that?

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So a good starting point is basically segmenting the people that you have based on where they

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are in their customer journey. For example, you want to be treating the customer of yours

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differently than a non-customer. You have to be treating the customer that's buying

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from you every single month, let's say, or if they have bought multiple times from you

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differently than just the customer that's bought from you once. So that's a good starting

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point. And then of course, building a community is basically rewarding your subscribers with

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anything you may have. You might want to build a community, let's say offline or maybe a

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Facebook group or whatever, just have them, everyone in there, or maybe just have a Discord

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group. So when you start sending emails and just tell them to join that community, then

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that's going to help grow a community at the end of the day. And emails play a big role

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into communicating with those people because email is king. Everyone checks their emails.

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So that's a good way to grow a community, I believe.

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Absolutely. Email is still king. There's channels that are on the rise that challenge it. And

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that's a good thing. That's a healthy thing for the market to have options. One such option

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that I was very impressed with in the last couple of months was the reality of having

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your own app in addition. And when I say in addition, again, kind of like king and queen,

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right? They go hand in hand. You don't have to just put all your eggs in one basket. But

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one of the points of the gentleman who is selling the app building platform at a super

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low rate, we'll talk about that if he ever comes on the show, is that with every other

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form of marketing, whether it's email, SMS, Facebook, et cetera, you are filtered tremendously.

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Whether you're going to a spam folder or you're putting that promotions label or on Facebook,

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they just limit who sees your post based on how popular you are. And if you're driving

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people off of Facebook, like to a link, then you talked about how you're less likely to

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get exposure on that post because Facebook doesn't want you to leave the platform. So

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I was like, wow, they're interesting points. He said with an app, when you have your own

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personalized app, nothing can filter you except the user who has the app. You have full control

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over that communication. I was like, whoa. I was like, and so he showed some case studies

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about conversion rates and open rates and how it's just astronomical once you have an

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app that is functioning really well. So I'd add that on as well as part of community.

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You talked about different platforms with which you can host a community. There's the

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offline communities where you might go and meet at a banquet hall weekly for mastermind,

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for instance, or a networking opportunity. Then you've got online where you've got Facebook

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groups. You mentioned Discord. Discord being like Slack. If you don't know what either

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one of those are, we'll try to drop those in the show notes. And what platform do you

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prefer for building communities, Alex?

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I mean, there are a bunch of different ones. There's school, there's Kajabi, Facebook groups,

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LinkedIn groups, Discord. You can't even build a group for Messenger or WhatsApp or Telegram.

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It's there are many different ways you can build a group. At the end of the day, it just

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comes down to a personal choice, I think. And what's the reason behind building the

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group?

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Yeah, absolutely. And I'll add some color comments to that though, because I am a little

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bit worried for people in the community building space. There's a lot of companies that are

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using this tactic. It's cool. Where they talk about how you don't want to build your community

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on Facebook because Facebook has control over that audience, that data, that community.

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And what happens if Facebook switches gears? Okay, hold on there. Facebook's mission is

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now built around communities. They changed the mission several years ago to where that's

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what it's all built around. It's a free platform, which means it has an unfair advantage over

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school and other community building platforms like that. And three, which one's more likely

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to go out of business? I'm just curious. What do you think, Facebook or school? Which one's

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more likely to go out of business? Any startup is much more likely to go out of business than

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Facebook. So I don't like the manipulation tactics. I can't stand that for any market.

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And do they have additional program growth, et cetera? Will they survive? Probably. I'm

400
00:39:01,280 --> 00:39:06,120
in Sam Ovens as a smart guy. He just sold consulting.com by the way, I believe to the

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Flow Research Collective Partners. And so that was interesting. I don't know how much

402
00:39:10,520 --> 00:39:17,060
he sold it for, how much they acquired it for. But I'm not a fan of the mudslinging.

403
00:39:17,060 --> 00:39:20,040
So I'll call people out for mudslinging. It's not me mudslinging. It's just me saying, hey,

404
00:39:20,040 --> 00:39:24,040
this is what's happening. There's Discord. Discord I really like. It is definitely a

405
00:39:24,040 --> 00:39:29,400
really nice style of community where you don't have the distractions of the ads, right? That

406
00:39:29,400 --> 00:39:36,040
Facebook will naturally have along the side and the ability to... It's like a quiet room.

407
00:39:36,040 --> 00:39:41,300
That's what I like about Discord as an environment for building. Plus you have those, the subchannels

408
00:39:41,300 --> 00:39:46,700
are pretty easy to create and stuff like that. It still has an app where you can get access

409
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to it. And if you hate Facebook, if you're like Jackson, whatever, I don't trust Mark

410
00:39:51,440 --> 00:39:59,920
Zuckerberg, et cetera, I get it. So use the platform that you want to. But a newsletter

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is not a community. I want to point that out. A lot of people say it is. It's one way communication.

412
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A community is about involvement of two-way communication, empowering and helping that

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person. It's also very hard to run a community. What are some of the challenges, Alex, that

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you've seen with community management that if somebody is wanting to launch a group,

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they should be aware of?

416
00:40:23,480 --> 00:40:32,440
Yeah, I guess customer support. It's one thing. Make sure that there's a person that's not

417
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spamming people. So they might be, they have to be adhering to the rules.

418
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You got to moderate.

419
00:40:38,440 --> 00:40:39,440
Which is another thing. Yeah.

420
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I say having a police team. A very nice police team for your group, your community. Obviously,

421
00:40:46,920 --> 00:40:53,840
your group is a virtual city. You got to have that structure for people to feel safe.

422
00:40:53,840 --> 00:40:54,840
Exactly. Yeah.

423
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Carry on.

424
00:40:55,840 --> 00:41:06,880
Yeah. What else? I mean, overall have a positive vibe in that group. And it's one thing to

425
00:41:06,880 --> 00:41:13,280
join a group. It's another thing to stay in the group for a long time. So ask yourself

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00:41:13,280 --> 00:41:14,280
where...

427
00:41:14,280 --> 00:41:15,280
And to participate.

428
00:41:15,280 --> 00:41:19,840
Yeah. And to participate as well. So I guess that's the questions that you need to ask

429
00:41:19,840 --> 00:41:26,160
yourself. How can I make this person stay as long as possible in my group and participate

430
00:41:26,160 --> 00:41:30,920
as well? So it's not just to make people join the group.

431
00:41:30,920 --> 00:41:36,800
Yeah. I love that. And that really comes back to treat your group like you're a city manager.

432
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And understanding what your goals are. Some cities want to maintain their local feel.

433
00:41:42,240 --> 00:41:47,320
They're like, we don't really want new people moving in. This is how we like things. But

434
00:41:47,320 --> 00:41:51,240
we want you to come visit. We're a tourist town. And then there's the Vegas, which is

435
00:41:51,240 --> 00:41:56,440
like everybody come and do whatever the heck you want. We're all about that. And then you

436
00:41:56,440 --> 00:42:01,560
got all sorts of different cities in between. You as a city manager get to decide how you

437
00:42:01,560 --> 00:42:07,840
want your group to behave, how you want them to engage, how often, et cetera. And working

438
00:42:07,840 --> 00:42:12,800
with a strategist like Alex, who gets to see that reality is one of the best things that

439
00:42:12,800 --> 00:42:18,360
you can do to mastermind and think tank. How do I want the success of this to unfold?

440
00:42:18,360 --> 00:42:21,960
So Alex, we really appreciate you being here today. We didn't get to dive in as deep as

441
00:42:21,960 --> 00:42:27,380
we want, but like I said, I'd love to have you on the other show, The Power Take as well.

442
00:42:27,380 --> 00:42:30,240
If people want to connect with you, what's the best way to do so if they got follow up

443
00:42:30,240 --> 00:42:36,280
questions about email marketing life? Yeah, sure. I mean, shoot me a message on Facebook,

444
00:42:36,280 --> 00:42:44,320
LinkedIn, whatever. Join my email list, shoot me an email there. By the way, my email list,

445
00:42:44,320 --> 00:42:51,920
the newsletter list is on email bountyhunter.com. So, and my email is alex at email bountyhunter.com.

446
00:42:51,920 --> 00:42:57,920
So there's a bunch of different ways to reach out to me. You will not get into someone who

447
00:42:57,920 --> 00:43:03,840
has a VA or whatever. It's just personally me. So just you for now. Yeah. Feel free to

448
00:43:03,840 --> 00:43:11,560
reach out and I'm trying to maintain that. So I want out. Yeah. I don't want to be. Yeah.

449
00:43:11,560 --> 00:43:17,240
I've seen other very successful business owners out there that I've reached out to and they

450
00:43:17,240 --> 00:43:23,400
reached out to and I could feel that there's a VA behind them. It's not them speaking,

451
00:43:23,400 --> 00:43:29,200
you know, so it's kind of disappointing. So I'm just, I'm trying to keep things a little

452
00:43:29,200 --> 00:43:35,720
bit different. Sure. Absolutely. And it, it definitely depends on, you know, I would never

453
00:43:35,720 --> 00:43:43,320
want my, my VA to send to somebody a personalized birthday message. I mean, it's like words.

454
00:43:43,320 --> 00:43:49,640
It's like, what, you know, why did you automate that to me? I got one new day that said, happy

455
00:43:49,640 --> 00:43:56,520
birthday. Here's my latest lead magnet. And I was like, Oh my gosh, that's the best gift

456
00:43:56,520 --> 00:44:02,400
you they can give you. Right? Right. And it said, share it with others. And I was like,

457
00:44:02,400 --> 00:44:07,120
did you literally just send me a request to share you on my birthday? Wow. That's, that's

458
00:44:07,120 --> 00:44:12,280
epic. Anyway, my friends, vision pros keep being awesome human beings. As Alex talked

459
00:44:12,280 --> 00:44:15,160
about, if you want to connect with them, of course you can. And if you want to show your

460
00:44:15,160 --> 00:44:18,720
vision, don't hesitate to apply for vision pros live. And we look forward to seeing you

461
00:44:18,720 --> 00:44:20,720
on the show. Everybody have a great rest of your day.

462
00:44:20,720 --> 00:44:24,760
Thank you for being here today. I'm really happy that you tuned in to vision pros live.

463
00:44:24,760 --> 00:44:29,640
I'm looking forward to seeing your reactions as these episodes continue to move forward.

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00:44:29,640 --> 00:44:33,360
This is going to get more and more fun. We'll have more and more engagement as well. We'll

465
00:44:33,360 --> 00:44:37,840
invite people to participate in the show and thank you for giving us your time and attention.

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Have an excellent day. Bye.