1 00:00:00,000 --> 00:00:02,640 and fill the gaps there. 2 00:00:02,640 --> 00:00:04,760 Out of all of the past ventures, 3 00:00:04,760 --> 00:00:07,160 what are your three favorites? 4 00:00:07,160 --> 00:00:10,160 Oh, my three favorite past ventures, all that stuff. 5 00:00:11,240 --> 00:00:16,240 You know, I think my number one favorite probably is Keon. 6 00:00:19,760 --> 00:00:24,680 And the reason, run by a great CEO. 7 00:00:24,680 --> 00:00:26,120 And so I just really love, 8 00:00:26,120 --> 00:00:28,240 I've learned so much working with him 9 00:00:28,240 --> 00:00:29,800 and the company's done very well. 10 00:00:29,800 --> 00:00:34,800 And been very successful at just good steady growth. 11 00:00:34,920 --> 00:00:37,680 And so it's been really fun to be part of a team 12 00:00:37,680 --> 00:00:41,520 that's just well led and well run company. 13 00:00:41,520 --> 00:00:42,960 So that's number one. 14 00:00:44,600 --> 00:00:47,720 Now a couple other ones I got, I can't tell that story. 15 00:00:50,640 --> 00:00:55,160 Let's just say that I got contacted by some people 16 00:00:55,160 --> 00:00:58,200 that worked with Edward Snowden 17 00:00:58,200 --> 00:01:00,640 around the time that he got caught. 18 00:01:02,640 --> 00:01:03,480 Interesting. 19 00:01:05,000 --> 00:01:07,360 Audience, when we both disappear, you know why. 20 00:01:11,440 --> 00:01:15,640 And I have another company that, 21 00:01:15,640 --> 00:01:17,520 I helped write the business plan in my garage, 22 00:01:17,520 --> 00:01:20,560 a solar company and now it's doing so. 23 00:01:20,560 --> 00:01:23,680 You wrote the business plan for power in your garage? 24 00:01:23,680 --> 00:01:27,560 We worked on it together, yes. 25 00:01:29,200 --> 00:01:31,200 I was the president of a solar company. 26 00:01:32,560 --> 00:01:35,760 And so I was doing a ton of market, a tiny one, 27 00:01:35,760 --> 00:01:37,520 not one I'm willing to mention. 28 00:01:38,800 --> 00:01:42,720 They took some, there was no Edward Snowden involved, 29 00:01:42,720 --> 00:01:46,160 but there was some leverage involved 30 00:01:46,160 --> 00:01:49,080 that makes me very sick to my stomach. 31 00:01:49,960 --> 00:01:53,120 But while I was there and doing market research on stuff, 32 00:01:53,120 --> 00:01:57,600 I will say that power really was making waves 33 00:01:57,600 --> 00:02:00,280 in our market and I was like, dang, 34 00:02:00,280 --> 00:02:03,280 they have got some killer offers. 35 00:02:03,280 --> 00:02:07,520 So man, well done on that. 36 00:02:09,360 --> 00:02:10,600 How did that come about? 37 00:02:13,160 --> 00:02:14,520 The founder is- 38 00:02:14,520 --> 00:02:17,720 All right, welcome in to Vision Pros Live. 39 00:02:17,720 --> 00:02:19,760 With Jackson Calame, I'm your show host. 40 00:02:19,760 --> 00:02:22,440 We'll be doing interviews for visionary entrepreneurs 41 00:02:22,440 --> 00:02:24,440 and guest leaders who are building 42 00:02:24,440 --> 00:02:25,960 fantastic visions out there. 43 00:02:34,400 --> 00:02:36,880 Hey, what's up and welcome in to Vision Pros Live. 44 00:02:36,880 --> 00:02:38,480 I'm your host, Jackson Calame, 45 00:02:38,480 --> 00:02:40,800 founder and CEO of First Class Business. 46 00:02:40,800 --> 00:02:43,800 I've got Tyler Jensen of the Startup Garage 47 00:02:43,800 --> 00:02:46,120 and founder RX on the show today. 48 00:02:46,120 --> 00:02:47,880 I'm excited to have him. 49 00:02:47,880 --> 00:02:50,200 He's got some feathers in his cap 50 00:02:50,200 --> 00:02:53,680 that are pretty giant. 51 00:02:53,680 --> 00:02:56,640 Makes the masks cap, if you remember that movie, 52 00:02:56,640 --> 00:02:58,080 look tiny. 53 00:02:58,080 --> 00:03:01,200 Anyway, Tyler has a great background as a CFO. 54 00:03:01,200 --> 00:03:03,800 We had some really fun times in the pre-show 55 00:03:03,800 --> 00:03:05,680 talking about his experience. 56 00:03:05,680 --> 00:03:08,560 He's got more personality than most CFOs I've met. 57 00:03:08,560 --> 00:03:10,280 So that's also fun. 58 00:03:10,280 --> 00:03:12,200 And I can't wait to bring him on stage. 59 00:03:12,200 --> 00:03:14,360 But before we do, I do wanna make sure 60 00:03:14,360 --> 00:03:16,720 to give you guys some insight into some of the systems 61 00:03:16,720 --> 00:03:18,720 that we use and endorse. 62 00:03:18,720 --> 00:03:19,560 So we got ColdClick. 63 00:03:19,560 --> 00:03:22,320 ColdClick is the system of choice for us 64 00:03:22,320 --> 00:03:24,360 for our LinkedIn automation. 65 00:03:24,360 --> 00:03:25,360 To give you some background, 66 00:03:25,360 --> 00:03:27,400 other companies you can research, 67 00:03:27,400 --> 00:03:29,920 we did use Buzz at one point. 68 00:03:29,920 --> 00:03:31,640 And it's a very pretty system 69 00:03:31,640 --> 00:03:32,720 and they've got a good sales team. 70 00:03:32,720 --> 00:03:34,800 They've also got a pretty good support team, 71 00:03:34,800 --> 00:03:37,480 but highly driven with sales, so we'll say that. 72 00:03:37,480 --> 00:03:40,120 And we preferred U-Link over that. 73 00:03:40,120 --> 00:03:44,320 Now, with this system, we still use U-Link 74 00:03:44,320 --> 00:03:46,440 and a combination of Octopus. 75 00:03:46,440 --> 00:03:48,640 And you should know a little bit about behind the scenes. 76 00:03:48,640 --> 00:03:50,760 But Art Hoffman and ColdClick 77 00:03:50,760 --> 00:03:52,520 has become a good friend of mine as well. 78 00:03:52,520 --> 00:03:56,040 And he's also very good in the sales realm. 79 00:03:56,040 --> 00:03:59,800 So I like to sometimes reach out to their team 80 00:03:59,800 --> 00:04:02,040 and get some tips on optimizations. 81 00:04:02,040 --> 00:04:05,200 We constantly refine what type of messaging can we use 82 00:04:05,200 --> 00:04:09,080 to be most effective in attracting an audience of strangers 83 00:04:09,080 --> 00:04:10,600 to engage with us in a way 84 00:04:10,600 --> 00:04:13,080 that creates healthy new relationships. 85 00:04:13,080 --> 00:04:15,920 And that's really what distribution is all about. 86 00:04:15,920 --> 00:04:17,560 Top of funnel marketing. 87 00:04:17,560 --> 00:04:19,560 You wanna get in front of more people 88 00:04:19,560 --> 00:04:21,000 and you also wanna do some purpose 89 00:04:21,000 --> 00:04:23,640 that drives a positive relationship forward. 90 00:04:23,640 --> 00:04:26,520 Then there's this link for Simply Fast websites. 91 00:04:26,520 --> 00:04:30,440 This is something that came across my radar fairly recently. 92 00:04:30,440 --> 00:04:34,360 And when I saw that Shane was offering websites in 179 bucks, 93 00:04:34,360 --> 00:04:36,480 I was like, I gotta support that man. 94 00:04:36,480 --> 00:04:39,120 Because if I had had the opportunity to start 95 00:04:39,120 --> 00:04:42,400 with $179 website, I would have in a heartbeat. 96 00:04:42,400 --> 00:04:44,960 If I had to start over, that's exactly what I would do 97 00:04:44,960 --> 00:04:47,160 is I would find somebody like that who's willing to do it 98 00:04:47,160 --> 00:04:51,240 because you don't want to lose tons of hours and time 99 00:04:51,240 --> 00:04:54,400 trying to build a website that is in essence 100 00:04:54,400 --> 00:04:56,480 going to represent your past. 101 00:04:56,480 --> 00:04:58,800 The moment you publish your website 102 00:04:58,800 --> 00:05:00,980 is the moment that it's live, 103 00:05:00,980 --> 00:05:03,160 but now it's a representation of your past. 104 00:05:03,160 --> 00:05:05,460 Whatever you do for this day moving forward 105 00:05:05,460 --> 00:05:07,400 is a kind of a new feat. 106 00:05:07,400 --> 00:05:11,000 You've got new benefits that you're coming up with. 107 00:05:11,000 --> 00:05:12,280 You've got new product knowledge. 108 00:05:12,280 --> 00:05:14,240 You've got new people helping you understand. 109 00:05:14,240 --> 00:05:15,960 So if you're on a shoestring budget 110 00:05:15,960 --> 00:05:19,120 and you're trying to launch a business concept, 111 00:05:19,120 --> 00:05:22,240 in my past I would have told you like, good luck. 112 00:05:22,240 --> 00:05:25,280 You better have $100,000 or more in investment. 113 00:05:25,280 --> 00:05:28,320 Otherwise you're very unlikely to succeed. 114 00:05:28,320 --> 00:05:31,320 Well, I mean, I started my business without money 115 00:05:32,200 --> 00:05:33,480 and I've done it a couple of times 116 00:05:33,480 --> 00:05:35,440 and I've had some successful businesses grow out of that. 117 00:05:35,440 --> 00:05:36,780 It's a hard process. 118 00:05:36,780 --> 00:05:38,960 So if you're bullheaded like I am 119 00:05:38,960 --> 00:05:41,580 and you're gonna go for it anyway, 120 00:05:41,580 --> 00:05:43,320 then you might as well have resources like that 121 00:05:43,320 --> 00:05:46,080 that can help you simplify some of the processes 122 00:05:46,080 --> 00:05:49,120 that distract and destroy businesses along the way. 123 00:05:49,120 --> 00:05:51,520 So anyway, rootin' for Shane to do great things 124 00:05:51,520 --> 00:05:54,320 at Simply Fast and of course do your research. 125 00:05:54,320 --> 00:05:58,920 Interview several different options and best wishes to you. 126 00:05:58,920 --> 00:06:00,320 Let's move on to the Water Project. 127 00:06:00,320 --> 00:06:02,560 The Water Project is a cause that I support 128 00:06:02,560 --> 00:06:04,080 and absolutely love. 129 00:06:04,080 --> 00:06:05,800 I hope that you have the opportunity 130 00:06:05,800 --> 00:06:07,200 to at least share this link. 131 00:06:08,280 --> 00:06:10,360 Meaning share the link for the Water Project 132 00:06:10,360 --> 00:06:12,480 because there's millions of people in the world 133 00:06:12,480 --> 00:06:14,720 who do not have access to clean drinking water, 134 00:06:14,720 --> 00:06:17,160 something that you and I likely take for granted 135 00:06:17,160 --> 00:06:18,360 every single day. 136 00:06:18,360 --> 00:06:20,400 And this is disrupting their societies. 137 00:06:20,400 --> 00:06:22,680 Well, we can make a positive disruption 138 00:06:22,680 --> 00:06:23,880 by helping them have access 139 00:06:23,880 --> 00:06:26,400 to what's called a borehole well or a sand dam. 140 00:06:26,400 --> 00:06:28,880 And you get to see the community that you impact. 141 00:06:28,880 --> 00:06:30,720 It doesn't matter if you contribute $20 142 00:06:30,720 --> 00:06:32,640 or contribute $20,000, 143 00:06:32,640 --> 00:06:34,440 you get to see the difference 144 00:06:34,440 --> 00:06:36,160 that occurs for this community 145 00:06:36,160 --> 00:06:38,920 and then you yourself can meditate 146 00:06:38,920 --> 00:06:42,080 and imagine the reality of what that resource 147 00:06:42,080 --> 00:06:43,360 is going to provide to that community 148 00:06:43,360 --> 00:06:45,800 over the next five, 10, 15, 20 years. 149 00:06:45,800 --> 00:06:48,760 And I think it's something very special to be involved in. 150 00:06:48,760 --> 00:06:50,800 If you know of a cause 151 00:06:50,800 --> 00:06:52,560 that needs to be contributed to right now, 152 00:06:52,560 --> 00:06:54,120 there's so much going on in the world, 153 00:06:54,120 --> 00:06:56,160 don't hesitate to drop that link in the comments. 154 00:06:56,160 --> 00:06:57,000 We'd love to see it 155 00:06:57,000 --> 00:06:58,800 and we'd love to do what we can to support it. 156 00:06:58,800 --> 00:07:01,240 So thanks for giving back my friends. 157 00:07:01,240 --> 00:07:02,560 Now, without further ado, 158 00:07:02,560 --> 00:07:05,000 let me dive into Tyler's background a little bit 159 00:07:05,000 --> 00:07:06,880 before I bring him on stage. 160 00:07:06,880 --> 00:07:09,040 I wanna dive into his, 161 00:07:09,040 --> 00:07:11,520 let me pull this up here, here we go. 162 00:07:11,520 --> 00:07:12,560 His LinkedIn, 163 00:07:14,040 --> 00:07:16,200 and dive into some of these companies 164 00:07:16,200 --> 00:07:17,040 that he used to work with. 165 00:07:17,040 --> 00:07:19,160 He already talked about some of the companies 166 00:07:19,160 --> 00:07:22,080 that are some of his favorites in the past, 167 00:07:22,080 --> 00:07:27,080 but I wanted to cue in on a few of these important ones. 168 00:07:27,440 --> 00:07:29,040 Vavi, I'm not sure if that's how you say it, 169 00:07:29,040 --> 00:07:31,520 but Vavi Sport and Social Club. 170 00:07:31,520 --> 00:07:32,600 If I switch over here, 171 00:07:32,600 --> 00:07:35,840 you'll see that Tyler sold that company 172 00:07:35,840 --> 00:07:39,160 after growing at 25,000 members in six years 173 00:07:39,160 --> 00:07:41,880 and sold it for 25X, the capital investment. 174 00:07:42,720 --> 00:07:44,880 That's pretty awesome to have that quantified. 175 00:07:44,880 --> 00:07:47,280 I will see if I can get him to talk to us 176 00:07:47,280 --> 00:07:50,240 about how much the capital investment was. 177 00:07:50,240 --> 00:07:52,120 Then you got Go Green Yoga Mats. 178 00:07:52,120 --> 00:07:55,960 And so he went for his Zen phase here. 179 00:07:55,960 --> 00:07:59,160 And then he started working with a number of, 180 00:07:59,160 --> 00:08:00,120 we see he worked with Power. 181 00:08:00,120 --> 00:08:01,680 We talked about that a little bit earlier too, 182 00:08:01,680 --> 00:08:04,240 a solar company that I did a lot of research on 183 00:08:04,240 --> 00:08:06,040 when I was a president of a solar company. 184 00:08:06,040 --> 00:08:07,760 And then there's Fit for Mom, 185 00:08:07,760 --> 00:08:10,000 Barbell Shrugged and Keyon. 186 00:08:10,000 --> 00:08:13,200 I don't know if he was a CFO for health companies for a while, 187 00:08:13,200 --> 00:08:15,240 but it's kind of looking like a trend there. 188 00:08:15,240 --> 00:08:20,240 And so what's cool to me is Tyler's got this background 189 00:08:21,360 --> 00:08:22,920 that's extremely well-balanced. 190 00:08:22,920 --> 00:08:25,720 There's a lot of different types of depth to what he does, 191 00:08:25,720 --> 00:08:29,000 which gives him a paradigm that gets me excited 192 00:08:29,000 --> 00:08:31,640 because I just love talking to people 193 00:08:31,640 --> 00:08:34,400 who have a depth of purpose in many different fields. 194 00:08:34,400 --> 00:08:36,880 Nothing against the doctors out there by any means, 195 00:08:36,880 --> 00:08:39,680 but there's just something about somebody 196 00:08:39,680 --> 00:08:42,040 who's explored so many different industries 197 00:08:42,040 --> 00:08:43,560 that gets me jazzed to find out, 198 00:08:43,560 --> 00:08:45,200 all right, what do you know about each industry 199 00:08:45,200 --> 00:08:46,520 and what crossovers do you see? 200 00:08:46,520 --> 00:08:49,200 So without further ado, Tyler Jensen, 201 00:08:49,200 --> 00:08:51,600 thanks for joining us in Vision Pros Live. 202 00:08:51,600 --> 00:08:53,160 Hey, great to be here. 203 00:08:53,160 --> 00:08:54,640 Good to see you. 204 00:08:54,640 --> 00:08:55,800 Yeah, man, absolutely. 205 00:08:55,800 --> 00:08:57,360 Well, we're gonna be talking by the way 206 00:08:57,360 --> 00:08:59,600 about entrepreneurs and how they have the power 207 00:08:59,600 --> 00:09:00,440 to change the world. 208 00:09:00,440 --> 00:09:03,680 Those are your words from your form submission. 209 00:09:03,680 --> 00:09:07,640 So as we get into this, is there a subsector 210 00:09:07,640 --> 00:09:10,560 of an audience that should be listening in particular 211 00:09:10,560 --> 00:09:12,120 or is it entrepreneurs in general? 212 00:09:12,120 --> 00:09:14,360 And why should people be listening to you? 213 00:09:16,400 --> 00:09:19,600 Well, yeah, so I think entrepreneurs in general 214 00:09:19,600 --> 00:09:22,720 and what I call entrepreneurs 215 00:09:22,720 --> 00:09:25,000 who are thinking about being entrepreneurs, right? 216 00:09:25,000 --> 00:09:26,000 They've got it in their hearts. 217 00:09:26,000 --> 00:09:28,120 They're doing something else. 218 00:09:28,120 --> 00:09:31,760 Maybe they don't love their job or they have an idea 219 00:09:31,760 --> 00:09:33,440 that they've really gotten passionate about, 220 00:09:33,440 --> 00:09:35,480 but haven't had the heart to start it yet. 221 00:09:35,480 --> 00:09:40,480 And I have a real passion for helping those people 222 00:09:42,000 --> 00:09:45,240 overcome whatever obstacles they might have, right? 223 00:09:45,240 --> 00:09:48,000 So a lot of times it might just be self-confidence. 224 00:09:48,000 --> 00:09:49,920 It might be confidence in their idea. 225 00:09:49,920 --> 00:09:52,360 It might be just knowing what to do. 226 00:09:52,360 --> 00:09:54,440 And so for all those people out there 227 00:09:54,440 --> 00:09:56,040 that are thinking about starting a business 228 00:09:56,040 --> 00:09:57,640 or have started a business, 229 00:09:58,880 --> 00:10:02,960 I would love to have you guys listen 230 00:10:02,960 --> 00:10:05,480 and hear what I had to say about entrepreneurship 231 00:10:05,480 --> 00:10:07,800 because I think it's a beautiful part of the world 232 00:10:07,800 --> 00:10:11,160 that really does have the power to change the world. 233 00:10:11,160 --> 00:10:13,000 We look at a lot of nonprofit organizations. 234 00:10:13,000 --> 00:10:14,800 We look at the governments. 235 00:10:14,800 --> 00:10:16,600 We look at a lot of different things 236 00:10:17,640 --> 00:10:21,520 in the world that can be used to leverage change. 237 00:10:21,520 --> 00:10:25,520 But I think entrepreneurs have a unique ability to do that. 238 00:10:25,520 --> 00:10:26,760 And it's beautiful. 239 00:10:26,760 --> 00:10:30,440 And I think I am committed to more of people 240 00:10:30,440 --> 00:10:33,080 using entrepreneurship as a tool. 241 00:10:33,080 --> 00:10:34,080 Absolutely. 242 00:10:34,080 --> 00:10:34,920 So let's dive in. 243 00:10:34,920 --> 00:10:35,800 I don't normally do this, 244 00:10:35,800 --> 00:10:38,920 but let's dive into what is a startup garage 245 00:10:38,920 --> 00:10:41,040 because you just, you named the company 246 00:10:41,040 --> 00:10:43,560 in a way that just draws so much intrigue. 247 00:10:43,560 --> 00:10:46,040 And so I got to know about that first. 248 00:10:46,040 --> 00:10:47,040 What's the startup garage? 249 00:10:47,040 --> 00:10:48,680 How does it work? 250 00:10:48,680 --> 00:10:52,240 Yeah, so the startup garage is a company 251 00:10:52,240 --> 00:10:55,160 where I come into companies 252 00:10:55,160 --> 00:10:58,400 that are between a half a million and 20 million in revenue 253 00:10:58,400 --> 00:11:00,600 as their fractional chief financial officer 254 00:11:00,600 --> 00:11:03,000 or part-time chief financial officer 255 00:11:03,000 --> 00:11:04,960 and really help scale their business. 256 00:11:04,960 --> 00:11:08,040 So I've done this many, many times for my own business 257 00:11:08,040 --> 00:11:10,480 and many other over 250 other companies. 258 00:11:10,480 --> 00:11:15,480 And so I come in, take over their accounting function 259 00:11:15,780 --> 00:11:18,480 and help them with strategic planning, 260 00:11:18,480 --> 00:11:21,720 capital raising if they need to raise capital 261 00:11:21,720 --> 00:11:26,240 and really just leverage my experience 262 00:11:26,240 --> 00:11:27,840 with a bunch of different companies 263 00:11:27,840 --> 00:11:30,200 and seeing what works and what doesn't work. 264 00:11:30,200 --> 00:11:32,000 Bringing that to the leadership teams 265 00:11:32,000 --> 00:11:34,480 of these startup companies. 266 00:11:36,360 --> 00:11:37,240 That's awesome. 267 00:11:38,160 --> 00:11:39,320 Thank you for sharing that. 268 00:11:39,320 --> 00:11:42,800 So with your vision, what's your vision then beyond those? 269 00:11:42,800 --> 00:11:43,680 Go into the details. 270 00:11:43,680 --> 00:11:45,920 What's your vision for those that you serve 271 00:11:45,920 --> 00:11:50,360 beyond the initial growth phase 272 00:11:50,360 --> 00:11:52,080 and the raising of the capital? 273 00:11:52,080 --> 00:11:54,040 What do you hope to see them accomplish? 274 00:11:54,040 --> 00:11:56,700 Well, one of the things that I love to do 275 00:11:56,700 --> 00:11:59,100 is hear their vision. 276 00:11:59,100 --> 00:12:03,100 So your, I guess it's called Vision Pro. 277 00:12:03,100 --> 00:12:05,340 So shout out to Vision Pro. 278 00:12:05,340 --> 00:12:08,780 And I love finding leaders who have vision 279 00:12:08,780 --> 00:12:13,300 and supporting that vision of whatever that looks like. 280 00:12:13,300 --> 00:12:14,940 And usually those are companies 281 00:12:14,940 --> 00:12:18,020 that make some positive impact on the world 282 00:12:18,020 --> 00:12:20,660 and really can change people's lives. 283 00:12:20,660 --> 00:12:22,700 And so it not only changes their lives, 284 00:12:22,700 --> 00:12:24,180 as the founder of the company, 285 00:12:24,180 --> 00:12:25,940 but their family, if they're successful, 286 00:12:25,940 --> 00:12:30,580 that can change, financially can change their lives personally, 287 00:12:30,580 --> 00:12:32,980 but also the people, their customers they serve, 288 00:12:32,980 --> 00:12:35,220 the vendors they work with, 289 00:12:35,220 --> 00:12:37,940 it really can create an ecosystem around them 290 00:12:37,940 --> 00:12:41,780 to change those people's lives. 291 00:12:41,780 --> 00:12:46,300 And so my vision is to support their vision, 292 00:12:46,300 --> 00:12:48,260 to help them get clarity on their vision 293 00:12:48,260 --> 00:12:50,940 and then help them come up with an execution plan 294 00:12:50,940 --> 00:12:53,140 and make sure that they're staying on task 295 00:12:53,140 --> 00:12:54,900 and the team is staying on task 296 00:12:54,900 --> 00:12:57,140 and focused to achieve that vision. 297 00:12:57,980 --> 00:12:58,820 I love that. 298 00:12:59,780 --> 00:13:02,740 We were talking about a company earlier that I won't name, 299 00:13:02,740 --> 00:13:06,380 but at the same time, I would agree. 300 00:13:06,380 --> 00:13:09,060 I think that one of the unique things 301 00:13:09,060 --> 00:13:12,300 about the way you built the businesses you built 302 00:13:12,300 --> 00:13:14,540 and the businesses that I've contributed to as well 303 00:13:14,540 --> 00:13:17,420 as they're still standing to this day, 304 00:13:17,420 --> 00:13:19,780 and a lot of them are thriving, 305 00:13:19,780 --> 00:13:21,500 and moving to new heights. 306 00:13:21,500 --> 00:13:25,060 And that is a very fun feeling. 307 00:13:25,060 --> 00:13:29,060 And it's a fun vision to know that even though I'm not there 308 00:13:29,060 --> 00:13:31,740 and are not involved in what they're doing today, 309 00:13:31,740 --> 00:13:33,300 it's cool to look back and see that, 310 00:13:33,300 --> 00:13:38,300 oh, the reviews just went from 200 reviews to 700 reviews, 311 00:13:38,300 --> 00:13:39,140 et cetera. 312 00:13:39,140 --> 00:13:42,580 And so I share the vision of, 313 00:13:42,580 --> 00:13:44,820 yeah, let's get these entrepreneurs well established. 314 00:13:44,820 --> 00:13:47,260 And then you just, you know too, 315 00:13:47,260 --> 00:13:50,580 all of the new employees that have jobs 316 00:13:50,580 --> 00:13:53,060 because of the stability of said company. 317 00:13:53,060 --> 00:13:55,780 And so it's just always fun to look back 318 00:13:55,780 --> 00:13:58,540 and see past clients winning 319 00:13:58,540 --> 00:14:00,740 no matter what happened in the relationship. 320 00:14:00,740 --> 00:14:02,660 So what's your vision for you? 321 00:14:04,100 --> 00:14:05,780 Well, that's a great question. 322 00:14:05,780 --> 00:14:09,420 So I love what I do at the Startup Garage 323 00:14:09,420 --> 00:14:12,420 and the Fractional CFO work. 324 00:14:12,420 --> 00:14:13,260 I do. 325 00:14:13,260 --> 00:14:16,260 So I do have a vision to continue to do that. 326 00:14:16,260 --> 00:14:18,500 I do that about 20 hours a week. 327 00:14:18,500 --> 00:14:23,500 The other part of my time, I work on other projects. 328 00:14:23,740 --> 00:14:28,740 And the vision is a hundred acres with a boutique hotel, 329 00:14:29,900 --> 00:14:32,540 organic farm, organic restaurant, 330 00:14:33,380 --> 00:14:36,740 maybe some glamping, some other things along those lines. 331 00:14:36,740 --> 00:14:38,620 And so I've been working on the business plan. 332 00:14:38,620 --> 00:14:40,700 I've been working on putting together 333 00:14:41,940 --> 00:14:44,780 all the different pieces for that for a number of years. 334 00:14:44,780 --> 00:14:47,860 And looking to get that under, you know, 335 00:14:47,860 --> 00:14:50,780 the ground broken on that over the next two years. 336 00:14:50,780 --> 00:14:55,780 And I really see that as a 20 year project for me, 337 00:14:56,420 --> 00:14:59,220 that I can create a space where people can come 338 00:14:59,220 --> 00:15:04,220 from all over the world and, you know, just get grounded 339 00:15:04,220 --> 00:15:08,260 and get maybe detached from all the stuff 340 00:15:08,260 --> 00:15:09,820 that's going on in the world 341 00:15:09,820 --> 00:15:13,980 and have a way to, you know, heal 342 00:15:13,980 --> 00:15:17,620 and just be with family and friends and connect with others. 343 00:15:17,620 --> 00:15:21,420 And so I wanna commit myself to that, 344 00:15:21,420 --> 00:15:23,860 build my own family on this property 345 00:15:23,860 --> 00:15:26,900 while others come visit that property. 346 00:15:26,900 --> 00:15:30,500 That's one of the coolest personal visions I've ever heard. 347 00:15:30,500 --> 00:15:33,860 And certainly most unique out of the a hundred plus episodes. 348 00:15:33,860 --> 00:15:37,380 No offense, any other, you win the trophy. 349 00:15:37,380 --> 00:15:39,980 For that, so that's really cool. 350 00:15:39,980 --> 00:15:42,980 Are we going to get grounded on eco-friendly yoga mats? 351 00:15:42,980 --> 00:15:43,980 Maybe, maybe. 352 00:15:43,980 --> 00:15:44,980 That was a long time ago. 353 00:15:44,980 --> 00:15:47,980 That was another, another past life. 354 00:15:47,980 --> 00:15:49,540 Okay, that's fair. 355 00:15:49,540 --> 00:15:51,500 And it's so funny, one of my team members and I, 356 00:15:51,500 --> 00:15:56,500 last night we were talking about my, oh man, 357 00:15:57,620 --> 00:16:02,620 one of my goals of eventually opening a boutique hotel 358 00:16:02,620 --> 00:16:07,620 either in Mexico, Peru, Columbia or Costa Rica 359 00:16:08,100 --> 00:16:10,620 and the different plans associated with that. 360 00:16:10,620 --> 00:16:11,780 Where are you gonna open the hotel? 361 00:16:11,780 --> 00:16:13,220 I'm curious though. 362 00:16:13,220 --> 00:16:14,060 I don't know yet. 363 00:16:14,060 --> 00:16:15,460 I've been traveling the world. 364 00:16:15,460 --> 00:16:17,260 I've been looking at all different places 365 00:16:17,260 --> 00:16:21,780 and I trust that as soon as I find no in my heart 366 00:16:21,780 --> 00:16:25,060 where that location is gonna be, 367 00:16:25,060 --> 00:16:26,540 that it'll be time to do it. 368 00:16:26,540 --> 00:16:28,820 I just have not, I don't know. 369 00:16:28,820 --> 00:16:30,900 I don't know what the future is gonna be. 370 00:16:30,900 --> 00:16:34,540 It'll be time to do it, I just have not become clear yet. 371 00:16:34,540 --> 00:16:37,260 Well, you've heard my hopeful tunes 372 00:16:37,260 --> 00:16:40,020 and I would love to experience 373 00:16:40,020 --> 00:16:41,580 or see what you got going on with that. 374 00:16:41,580 --> 00:16:43,540 Now, a little off topic. 375 00:16:43,540 --> 00:16:45,260 This might, this part of the conversation 376 00:16:45,260 --> 00:16:48,020 might end abruptly, but are you familiar with Joy De Voie? 377 00:16:48,940 --> 00:16:50,620 Chip Conley? 378 00:16:50,620 --> 00:16:51,460 No, I'm not. 379 00:16:51,460 --> 00:16:52,280 Oh, cool. 380 00:16:52,280 --> 00:16:55,140 Well, a little homework for you maybe. 381 00:16:55,140 --> 00:16:56,620 Great book called Peak. 382 00:16:56,620 --> 00:16:59,260 I don't have it up here, I have it in the other room. 383 00:16:59,260 --> 00:17:03,060 Joy De Voie has a, they had like seven boutique hotels 384 00:17:03,060 --> 00:17:05,900 he almost went under, had to take the year of a dollar, 385 00:17:05,900 --> 00:17:08,460 CEO, talks about that in the book, 386 00:17:08,460 --> 00:17:11,020 but he built his and anybody listening, 387 00:17:11,020 --> 00:17:15,580 like this book is the book Raving Fans by Ken Blanchard 388 00:17:15,580 --> 00:17:17,300 is the, you gotta read that first. 389 00:17:17,300 --> 00:17:19,700 That book's easy, fast read, amazing. 390 00:17:19,700 --> 00:17:23,780 This book takes that and puts it in detail on steroids. 391 00:17:23,780 --> 00:17:27,140 Fantastic book on leveraging Maslow's hierarchy of needs 392 00:17:27,140 --> 00:17:28,660 to understand the needs of your customers, 393 00:17:28,660 --> 00:17:31,700 your investors and your employees or your team members. 394 00:17:31,700 --> 00:17:36,700 So he became the board of directors for Airbnb later on 395 00:17:39,100 --> 00:17:44,100 and now lives in Austin and runs like a retiring men's, 396 00:17:44,200 --> 00:17:47,140 like let's do life awesome type thing. 397 00:17:47,140 --> 00:17:50,700 But anyway, he's a beautiful mind 398 00:17:50,700 --> 00:17:53,320 when it comes to boutique hotels. 399 00:17:53,320 --> 00:17:55,820 So best wishes on our man, that's gonna be awesome. 400 00:17:55,820 --> 00:17:57,820 I definitely read that book. 401 00:17:57,820 --> 00:17:59,140 I'll say I'll read that book. 402 00:17:59,140 --> 00:18:01,540 It'll be in my audible account later today. 403 00:18:01,540 --> 00:18:02,380 Makes sense. 404 00:18:03,260 --> 00:18:05,620 All right, let's dive into a darker subject, Tyler. 405 00:18:05,620 --> 00:18:06,460 You've been around the block. 406 00:18:06,460 --> 00:18:09,660 So what's your worst leadership experience ever? 407 00:18:12,900 --> 00:18:14,500 Well, let's see. 408 00:18:14,500 --> 00:18:17,780 So when I first started, you mentioned this already. 409 00:18:17,780 --> 00:18:19,420 When I read out of college, 410 00:18:19,420 --> 00:18:21,540 I worked in politics for about a year, 411 00:18:21,540 --> 00:18:24,340 but then I launched Vavi Sport and Social Media. 412 00:18:24,340 --> 00:18:26,780 Vavi Sport and Social Club, 413 00:18:26,780 --> 00:18:29,100 which was intramural sports for adults. 414 00:18:29,100 --> 00:18:32,740 And I was in my early 20s launching this company 415 00:18:32,740 --> 00:18:37,740 and had a big belief in myself slash ego, 416 00:18:38,420 --> 00:18:41,820 yet lacked really many skills. 417 00:18:41,820 --> 00:18:44,460 I didn't really have the skills I needed to do 418 00:18:45,980 --> 00:18:48,820 or what was required of me to lead the company. 419 00:18:48,820 --> 00:18:50,860 And we got some early success 420 00:18:50,860 --> 00:18:52,100 and the company started growing 421 00:18:52,100 --> 00:18:54,340 and the team started growing, 422 00:18:54,340 --> 00:18:56,660 but I really just didn't know how to lead. 423 00:18:57,580 --> 00:19:00,900 That was just a really tough area for me. 424 00:19:00,900 --> 00:19:03,300 And I look back at those times 425 00:19:03,300 --> 00:19:05,460 and there was a moment in which 426 00:19:05,460 --> 00:19:07,380 I had taken my first vacation 427 00:19:07,380 --> 00:19:09,100 after about five and a half years. 428 00:19:10,900 --> 00:19:12,420 At that point I was burnt out. 429 00:19:12,420 --> 00:19:13,260 I was tired. 430 00:19:13,260 --> 00:19:15,100 I was grumpy all the time in the office. 431 00:19:15,100 --> 00:19:19,020 I just, I was being more of a dictator than a leader. 432 00:19:19,020 --> 00:19:23,860 And I went on vacation and I came back. 433 00:19:23,860 --> 00:19:26,100 And number one, first thing that happened 434 00:19:26,100 --> 00:19:28,700 was that we had our biggest week ever 435 00:19:28,700 --> 00:19:30,580 at the company in terms of revenue. 436 00:19:30,580 --> 00:19:33,500 It was like double or triple their biggest week 437 00:19:33,500 --> 00:19:34,340 or previous week. 438 00:19:34,340 --> 00:19:35,180 It was like crazy. 439 00:19:35,180 --> 00:19:38,060 I was like, that's interesting. 440 00:19:38,060 --> 00:19:41,260 I thought I was so important. 441 00:19:41,260 --> 00:19:42,860 And that was it. 442 00:19:42,860 --> 00:19:46,460 But I hope the person doesn't see this, 443 00:19:46,460 --> 00:19:49,860 but there was also a big drawing. 444 00:19:49,860 --> 00:19:52,540 Someone had done a caricature of everyone in the company 445 00:19:52,540 --> 00:19:54,980 and there was about 50 or 60 people at that time 446 00:19:54,980 --> 00:19:56,980 working for the company full and part time. 447 00:19:56,980 --> 00:20:00,700 And they drew characters and they're great artists 448 00:20:00,700 --> 00:20:04,220 up on the white, one of the whiteboards. 449 00:20:04,220 --> 00:20:06,620 And I came back and I saw this 450 00:20:06,620 --> 00:20:10,020 and I eventually saw myself and it was me up there 451 00:20:10,020 --> 00:20:14,420 and I had a frown on my face and I was just like angry. 452 00:20:14,420 --> 00:20:17,420 They drew me angrily and I was like, wow. 453 00:20:17,420 --> 00:20:18,940 And I had this moment where I was like, 454 00:20:18,940 --> 00:20:20,860 this is how my team sees me. 455 00:20:20,860 --> 00:20:22,740 I was like, this is real. 456 00:20:22,740 --> 00:20:26,060 And it was just this epiphany that I needed to grow. 457 00:20:26,060 --> 00:20:27,340 I needed to grow up. 458 00:20:27,340 --> 00:20:30,060 I could not continue to lead how I was leading. 459 00:20:31,300 --> 00:20:34,140 And I never talked to the person that drew it. 460 00:20:34,140 --> 00:20:37,460 I never, it just, but it impacted me significantly. 461 00:20:37,460 --> 00:20:39,940 And I've spent, I ended up selling the company 462 00:20:39,940 --> 00:20:41,060 not too long after that. 463 00:20:41,060 --> 00:20:42,820 And I've spent the last 15 years working 464 00:20:42,820 --> 00:20:45,180 for different leaders and learning from them. 465 00:20:45,180 --> 00:20:47,500 And that was one of the reasons I love doing what I do 466 00:20:47,500 --> 00:20:48,740 is I love working for leaders. 467 00:20:48,740 --> 00:20:51,260 I love, some of them are good, some of them are not, 468 00:20:52,660 --> 00:20:54,700 and learning from what works and what doesn't 469 00:20:54,700 --> 00:20:57,740 from all these different leaders over the last 15 years 470 00:20:57,740 --> 00:20:59,220 since I sold that company. 471 00:21:00,620 --> 00:21:02,140 Wow. 472 00:21:02,140 --> 00:21:03,780 I'm not gonna force the issue, 473 00:21:03,780 --> 00:21:07,940 but I do hope that they see this episode 474 00:21:07,940 --> 00:21:10,860 because you just gave them credit 475 00:21:10,860 --> 00:21:13,020 for being the absolute catalyst 476 00:21:13,020 --> 00:21:15,180 to you becoming your best self as a leader. 477 00:21:17,060 --> 00:21:18,620 That's pretty awesome, man. 478 00:21:20,060 --> 00:21:20,900 Wow. 479 00:21:20,900 --> 00:21:24,420 And the power of a caricature, right? 480 00:21:24,420 --> 00:21:27,780 The power of art, the power of something so simple, 481 00:21:28,780 --> 00:21:31,060 can have, it's amazing the profound effect 482 00:21:31,060 --> 00:21:33,340 the little things in life can have on us. 483 00:21:34,540 --> 00:21:35,380 That's super cool. 484 00:21:35,380 --> 00:21:36,220 It took me a divorce. 485 00:21:36,220 --> 00:21:37,620 That was a much harder way to figure out 486 00:21:37,620 --> 00:21:39,540 that I was a crappy leader. 487 00:21:39,540 --> 00:21:42,180 And so we all have different opportunities 488 00:21:42,180 --> 00:21:43,940 to look at that and say, all right, 489 00:21:43,940 --> 00:21:45,580 what am I gonna do about this? 490 00:21:45,580 --> 00:21:47,500 How am I going to change and adjust 491 00:21:47,500 --> 00:21:50,380 so that I become a better leader myself? 492 00:21:51,380 --> 00:21:53,660 What's your best leadership experience ever? 493 00:21:56,260 --> 00:21:57,740 My best leadership experience? 494 00:21:57,740 --> 00:22:02,300 Well, I don't know if you mean my leadership experience, 495 00:22:02,300 --> 00:22:03,580 but I'll just speak to- 496 00:22:03,580 --> 00:22:07,020 Your vision, so it can be yours or somebody you learn from? 497 00:22:07,020 --> 00:22:08,500 Yeah, I mean, I'll speak to that 498 00:22:08,500 --> 00:22:10,220 because there's a particular leader 499 00:22:10,220 --> 00:22:12,580 that I've been working for for a number of years. 500 00:22:12,580 --> 00:22:17,580 That's just, I just really respect his leadership style, 501 00:22:17,780 --> 00:22:22,780 his ability to just strategic in his thinking. 502 00:22:25,020 --> 00:22:26,100 He thinks ahead of things. 503 00:22:26,100 --> 00:22:28,420 He's really cares about not only the business strategy, 504 00:22:28,420 --> 00:22:30,540 but the people strategy. 505 00:22:30,540 --> 00:22:34,660 And he's taught me so much over the years of working for him. 506 00:22:34,660 --> 00:22:39,380 I've learned how he respects people 507 00:22:39,380 --> 00:22:41,780 and he how he allows people to make mistakes. 508 00:22:41,780 --> 00:22:44,980 And I've watched him totally aware 509 00:22:44,980 --> 00:22:46,100 that people were making mistakes 510 00:22:46,100 --> 00:22:49,660 and watch them just move through it 511 00:22:49,660 --> 00:22:52,300 and hold that space so that they can learn 512 00:22:52,300 --> 00:22:55,500 and become better at whatever they're doing. 513 00:22:55,500 --> 00:23:00,260 And so I think that's someone that I've really looked up to 514 00:23:00,260 --> 00:23:03,540 and model a lot of the leadership 515 00:23:03,540 --> 00:23:06,060 that I take on these days. 516 00:23:06,060 --> 00:23:07,580 That's awesome. 517 00:23:07,580 --> 00:23:09,180 That's great, man. 518 00:23:09,180 --> 00:23:12,860 Speaking of the great lessons from great leaders and so on, 519 00:23:12,860 --> 00:23:16,700 if this was your last opportunity to share, 520 00:23:16,700 --> 00:23:17,620 sorry, I just did something 521 00:23:17,620 --> 00:23:19,940 I wasn't supposed to do on the show. 522 00:23:19,940 --> 00:23:22,980 If this was your last opportunity to share a powerful lesson 523 00:23:22,980 --> 00:23:26,180 and you weren't gonna be able to share anything else, 524 00:23:26,180 --> 00:23:28,340 what would the lesson be for visionaries? 525 00:23:28,340 --> 00:23:31,660 Let's see, well, I mean, the first thing that comes to mind 526 00:23:31,660 --> 00:23:33,020 is believe in yourself. 527 00:23:34,220 --> 00:23:37,420 And then the second thing to come in mind is that, 528 00:23:37,420 --> 00:23:41,460 I think visionaries can be very powerful, 529 00:23:43,460 --> 00:23:46,940 but there needs to be a respect 530 00:23:46,940 --> 00:23:50,100 and an understanding of visionary strengths and weaknesses. 531 00:23:51,380 --> 00:23:55,180 Visionaries are really good at setting vision 532 00:23:55,180 --> 00:23:58,540 at casting that vision, 533 00:23:58,540 --> 00:24:01,700 at enrolling others in that vision. 534 00:24:02,660 --> 00:24:05,540 Many of them also have weaknesses 535 00:24:05,540 --> 00:24:09,980 that are along the lines of execution, of organization, 536 00:24:09,980 --> 00:24:12,980 not all, but a lot of them that I've worked with and seen. 537 00:24:12,980 --> 00:24:14,980 And so the mature visionaries, 538 00:24:14,980 --> 00:24:18,980 the ones that I've actually seen being able to build 539 00:24:18,980 --> 00:24:22,460 and keep long-term sustainable businesses, 540 00:24:22,460 --> 00:24:25,340 have matured in their visionary where they understand 541 00:24:25,340 --> 00:24:27,380 both their strengths and weaknesses 542 00:24:27,380 --> 00:24:32,380 and are able to find a really good second in command, 543 00:24:34,580 --> 00:24:37,300 operator, integrator, whatever you wanna call them, 544 00:24:38,300 --> 00:24:40,620 to really balance out that vision, 545 00:24:40,620 --> 00:24:43,740 to execute on that vision and to stay organized. 546 00:24:43,740 --> 00:24:47,300 And that I think is probably one of the biggest keys 547 00:24:47,300 --> 00:24:50,620 between success and failure that I've seen in my career. 548 00:24:50,620 --> 00:24:53,060 Between success and failure that I've seen working 549 00:24:53,060 --> 00:24:56,100 with so many different visionaries over the years, 550 00:24:56,100 --> 00:25:00,100 is find that there's a book called Rocket Fuel. 551 00:25:00,100 --> 00:25:01,980 Rocket Fuel is pretty good. 552 00:25:01,980 --> 00:25:06,660 Yeah, and I recommend it to every visionary I talk to, 553 00:25:06,660 --> 00:25:08,020 right away, right out of the gates, 554 00:25:08,020 --> 00:25:09,620 well, usually on day one. 555 00:25:09,620 --> 00:25:10,460 Really? 556 00:25:10,460 --> 00:25:11,300 So you gotta read this book 557 00:25:11,300 --> 00:25:14,060 because it really allows them to understand their role 558 00:25:14,060 --> 00:25:16,540 and which roles they should not be playing. 559 00:25:16,540 --> 00:25:20,180 And the mature visionaries that are able to be successful 560 00:25:20,180 --> 00:25:24,140 understand those distinctions and aren't trying to do it all. 561 00:25:24,140 --> 00:25:27,980 My hope is that they created 2.0 for Rocket Fuel. 562 00:25:27,980 --> 00:25:30,100 I like the book too. 563 00:25:30,100 --> 00:25:31,500 Did you read the original, 564 00:25:31,500 --> 00:25:34,340 one of the book they founded the concept on, the E-Myth? 565 00:25:35,460 --> 00:25:37,740 Yes, that was one of the first books I read 566 00:25:37,740 --> 00:25:41,940 when I started my first company and I loved it. 567 00:25:41,940 --> 00:25:43,700 So you have the unique advantage 568 00:25:43,700 --> 00:25:46,780 of that's why you build such awesome companies. 569 00:25:46,780 --> 00:25:49,780 You also have the unique weakness, I'll say, 570 00:25:49,780 --> 00:25:52,220 of maybe forgetting the profound impact 571 00:25:52,220 --> 00:25:54,260 or not understand the profound impact. 572 00:25:54,260 --> 00:25:58,260 Maybe you do, maybe you don't, but I will never, 573 00:25:58,260 --> 00:25:59,540 I will do the same thing. 574 00:25:59,540 --> 00:26:00,580 Same way you feel about Rocket Fuel, 575 00:26:00,580 --> 00:26:02,460 I feel about the E-Myth. 576 00:26:02,460 --> 00:26:07,460 But I learned about it and then I shelved it for eight years. 577 00:26:08,460 --> 00:26:10,340 And it's the one book I regret 578 00:26:10,340 --> 00:26:13,620 not reading the moment it came across my desk 579 00:26:13,620 --> 00:26:14,500 because of the impact. 580 00:26:14,500 --> 00:26:15,700 And so, I don't know, 581 00:26:15,700 --> 00:26:19,340 I'm not here to like create some drama of like better 582 00:26:19,340 --> 00:26:21,420 and worse and all this hyperbole, 583 00:26:21,420 --> 00:26:23,020 but there's some unique, 584 00:26:23,020 --> 00:26:24,860 so if you haven't, if you're listening right now 585 00:26:24,860 --> 00:26:26,380 and you haven't read either of those books, 586 00:26:26,380 --> 00:26:29,860 they're both incredible reads for your legacy. 587 00:26:29,860 --> 00:26:32,060 And I wanna tie this back to what you said, Tyler. 588 00:26:32,060 --> 00:26:37,060 So you said, respect your strengths and weaknesses. 589 00:26:37,060 --> 00:26:39,500 In other words, respect your weaknesses as well. 590 00:26:39,500 --> 00:26:41,500 It means you gotta acknowledge them. 591 00:26:41,500 --> 00:26:44,340 You gotta become self-aware of what your weaknesses are. 592 00:26:44,340 --> 00:26:48,780 And you've gotta be willing to respect your weakness. 593 00:26:48,780 --> 00:26:49,780 That's a big statement. 594 00:26:49,780 --> 00:26:50,900 How do you go about, 595 00:26:50,900 --> 00:26:52,700 what does that mean to you to respect your weakness? 596 00:26:52,700 --> 00:26:54,020 Let me start there. 597 00:26:54,020 --> 00:26:55,940 We'll come back to the book, Ken. 598 00:26:55,940 --> 00:26:57,780 Yeah, I mean, I think it starts with self-awareness 599 00:26:57,780 --> 00:26:59,060 like you just mentioned, right? 600 00:26:59,060 --> 00:27:01,460 Like, and that's a maturing process. 601 00:27:01,460 --> 00:27:05,500 And visionaries a lot of times get a lot of attention 602 00:27:05,500 --> 00:27:07,820 and a lot of people wanna be part of what they're doing. 603 00:27:07,820 --> 00:27:12,620 And so that can cause a lack of need for self-awareness. 604 00:27:12,620 --> 00:27:13,780 But I think as you mature, 605 00:27:13,780 --> 00:27:18,380 you see the challenges that really become 606 00:27:18,380 --> 00:27:21,540 more self-aware so that, 607 00:27:21,540 --> 00:27:24,020 and I think once you have self-awareness, 608 00:27:24,020 --> 00:27:26,700 then it's much easier to kind of understand 609 00:27:26,700 --> 00:27:28,420 what your strengths and weaknesses are. 610 00:27:28,420 --> 00:27:29,740 If you understand your weaknesses, 611 00:27:29,740 --> 00:27:31,900 then you can respect those 612 00:27:31,900 --> 00:27:35,460 and respect the people who have counter-strengths to you 613 00:27:35,460 --> 00:27:39,780 and can partner with you and really see their value. 614 00:27:39,780 --> 00:27:41,820 When I was a young leader, I don't think I did that. 615 00:27:41,820 --> 00:27:43,780 I don't think I saw other people's value 616 00:27:43,780 --> 00:27:46,900 as much as they really could provide. 617 00:27:46,900 --> 00:27:49,820 And I became very limited in my leadership 618 00:27:49,820 --> 00:27:53,220 and my ability to implement my vision 619 00:27:53,220 --> 00:27:57,020 because I did not, yeah, I just didn't see the value in others. 620 00:27:58,300 --> 00:28:00,180 I'm sure, I haven't read the book yet, 621 00:28:00,180 --> 00:28:03,420 but I have it right here, Leadership and Self-Deception. 622 00:28:03,420 --> 00:28:05,620 I've read like 15 pages and I need it. 623 00:28:05,620 --> 00:28:07,940 There's a lot of books on my darn plate. 624 00:28:07,940 --> 00:28:10,580 But that you said, you said something interesting 625 00:28:10,580 --> 00:28:12,940 and it reminds me of that self-deception concept 626 00:28:12,940 --> 00:28:16,380 that once you're already finding that success, 627 00:28:16,380 --> 00:28:19,380 you then feel lack of need for self-awareness 628 00:28:19,380 --> 00:28:21,540 when in reality, the opposite's true, right? 629 00:28:21,540 --> 00:28:25,060 You need more self-awareness in order to become the strength 630 00:28:25,060 --> 00:28:29,260 that carries the mantle of such a load, but we don't. 631 00:28:29,260 --> 00:28:32,780 We end up, if we have ego, our ego gets in the way 632 00:28:32,780 --> 00:28:36,340 and we start to sacrifice the need for that 633 00:28:36,340 --> 00:28:39,220 rather than empowering leaders around us to help us 634 00:28:40,420 --> 00:28:43,420 protect ourselves from our weaknesses and grow. 635 00:28:43,420 --> 00:28:47,540 You also talked about the visionaries attracting team members 636 00:28:47,540 --> 00:28:49,340 who wanna help contribute. 637 00:28:49,340 --> 00:28:52,180 I mean, you're soft about it, I'm not. 638 00:28:52,180 --> 00:28:55,300 96% of businesses fail within 10 years. 639 00:28:55,300 --> 00:28:59,380 4% survive, not thrive, 4% survive. 640 00:28:59,380 --> 00:29:02,660 Out of those, there's a small percentage that actually thrive 641 00:29:02,660 --> 00:29:04,340 and then there's an even smaller percentage 642 00:29:04,340 --> 00:29:07,300 that thrive and maintain balance in life at the same time. 643 00:29:07,300 --> 00:29:09,940 Like that's a bleak reality and we need to, 644 00:29:09,940 --> 00:29:11,540 I think we need to hit it head on 645 00:29:11,540 --> 00:29:13,300 in order to really help people wake up 646 00:29:13,300 --> 00:29:15,340 and see that, okay, there's a whole lot of things 647 00:29:15,340 --> 00:29:16,460 that I need to be doing differently 648 00:29:16,460 --> 00:29:18,580 than the average market is doing 649 00:29:18,580 --> 00:29:20,820 if I wanna have above average results. 650 00:29:20,820 --> 00:29:25,260 So digressing a little bit, and you sparked this, 651 00:29:25,260 --> 00:29:28,540 if you're not respecting your strengths and your weaknesses 652 00:29:28,540 --> 00:29:31,020 and you're attracting people to your vision, 653 00:29:31,020 --> 00:29:35,500 but then trying to control the vision of your team, 654 00:29:35,500 --> 00:29:37,180 that's what I see happening, 655 00:29:37,180 --> 00:29:39,500 that's what I used to do as well. 656 00:29:39,500 --> 00:29:44,500 And when I see entrepreneurs controlling their team's visions 657 00:29:44,820 --> 00:29:47,380 rather than inspiring the team members 658 00:29:47,380 --> 00:29:50,420 to gain their own visions of how they coexist 659 00:29:50,420 --> 00:29:51,900 with what we're building, 660 00:29:51,900 --> 00:29:56,900 that selfishness destroys companies over and over and over. 661 00:29:57,460 --> 00:29:59,620 So what are your thoughts on that? 662 00:29:59,620 --> 00:30:01,340 No, I totally agree. 663 00:30:01,340 --> 00:30:04,340 I mean, I think there's no doubt about that. 664 00:30:04,340 --> 00:30:09,340 That's true, I mean, on a slightly, mostly related note, 665 00:30:11,340 --> 00:30:13,780 I think that I've worked with hundreds and hundreds 666 00:30:13,780 --> 00:30:17,020 of entrepreneurs and had conversations with thousands of them 667 00:30:17,020 --> 00:30:18,420 over the years. 668 00:30:18,420 --> 00:30:23,420 And their self-development and self-awareness 669 00:30:24,620 --> 00:30:28,340 of the leader of the company is directly related 670 00:30:28,340 --> 00:30:30,660 to the growth of the company. 671 00:30:30,660 --> 00:30:33,460 If you're stuck and you can't get unstuck, 672 00:30:33,460 --> 00:30:34,780 it's probably you. 673 00:30:35,620 --> 00:30:38,940 And the business side of it, I have learned, 674 00:30:38,940 --> 00:30:40,700 especially with smaller companies, 675 00:30:40,700 --> 00:30:42,100 unless you're like, you know, 676 00:30:42,100 --> 00:30:46,060 you're in Tesla or doing something crazy, right? 677 00:30:46,060 --> 00:30:47,860 You know, something new when you're one of those 678 00:30:47,860 --> 00:30:50,940 one in a billion, right, entrepreneurs, 679 00:30:50,940 --> 00:30:54,700 that's probably not you, then you just need to, 680 00:30:56,420 --> 00:30:59,780 what you need to do in business is already been done, right? 681 00:30:59,780 --> 00:31:01,940 It's already been done by a lot of people. 682 00:31:01,940 --> 00:31:04,820 And so if you can just know who to ask, 683 00:31:04,820 --> 00:31:09,380 that the business solution to it is very clear and evident. 684 00:31:09,380 --> 00:31:10,500 It's not that hard. 685 00:31:10,500 --> 00:31:13,180 And so usually it's the founder, the visionary, 686 00:31:13,180 --> 00:31:16,980 the leader of the company that's too afraid to ask, 687 00:31:16,980 --> 00:31:19,820 won't listen, wants to do it their own way. 688 00:31:19,820 --> 00:31:22,740 They're in their own way of solving the issue, 689 00:31:22,740 --> 00:31:24,780 even though the solution's already there. 690 00:31:25,940 --> 00:31:27,500 And so. 691 00:31:27,500 --> 00:31:28,380 I love that. 692 00:31:28,380 --> 00:31:30,700 That honors my podcast because for me, 693 00:31:30,700 --> 00:31:32,740 that's listening to Tyler Jensen 694 00:31:32,740 --> 00:31:35,140 and pulling people that are amazing on this stage 695 00:31:35,140 --> 00:31:36,860 and asking for leadership advice. 696 00:31:36,860 --> 00:31:39,420 For Tyler Jensen, that's Chip Conley probably. 697 00:31:39,420 --> 00:31:40,620 So we'll see. 698 00:31:42,580 --> 00:31:45,020 The other thing, okay, we're gonna go back to Rocket Fuel 699 00:31:45,020 --> 00:31:48,780 and again, this is a plea and a call for again, 700 00:31:48,780 --> 00:31:50,900 the next edition, the next opportunity, 701 00:31:50,900 --> 00:31:55,900 because there is a major flaw towards the end of that book 702 00:31:56,420 --> 00:31:59,100 that drives me crazy. 703 00:31:59,100 --> 00:32:02,100 And I don't think they meant to manipulate the market, 704 00:32:02,100 --> 00:32:06,020 but in large sense, without the edits that are needed, 705 00:32:06,020 --> 00:32:07,300 they ultimately do. 706 00:32:07,300 --> 00:32:08,260 And here's what happens. 707 00:32:08,260 --> 00:32:11,300 So it talks about the wonders that are the visionary. 708 00:32:11,300 --> 00:32:13,060 It does a great job of honoring the visionary 709 00:32:13,060 --> 00:32:15,700 and teaching them with great compassion and great nurturing 710 00:32:15,700 --> 00:32:19,180 why they're important and why they need an integrator. 711 00:32:19,180 --> 00:32:22,140 Then they go into talking about the power of an integrator 712 00:32:22,140 --> 00:32:24,260 and why the integrator is important. 713 00:32:24,260 --> 00:32:28,020 Yet then they share these stories of entrepreneurs 714 00:32:28,020 --> 00:32:30,180 and how as visionaries, 715 00:32:30,180 --> 00:32:32,340 we struggle to appreciate our integrators. 716 00:32:32,340 --> 00:32:34,420 And there's this big fight in chasm that exists 717 00:32:34,420 --> 00:32:37,980 because integrators do not think or do things 718 00:32:37,980 --> 00:32:40,260 like the entrepreneur or the visionary. 719 00:32:40,260 --> 00:32:42,540 So visionaries often fire integrators 720 00:32:42,540 --> 00:32:44,980 because of this problem, okay? 721 00:32:44,980 --> 00:32:46,660 All fine and dandy, that's fine. 722 00:32:46,660 --> 00:32:48,300 But then they get into the stories 723 00:32:48,300 --> 00:32:50,540 and there's this entrepreneur who they said, 724 00:32:50,540 --> 00:32:53,260 could not even, even though he knew his integrator 725 00:32:53,260 --> 00:32:55,300 was the key to his success 726 00:32:55,300 --> 00:32:57,780 and was helping drive the business forward 727 00:32:57,780 --> 00:32:59,740 unlike anything he's ever seen before, 728 00:32:59,740 --> 00:33:03,940 he could not provide any sense of gratitude 729 00:33:03,940 --> 00:33:06,980 to the individual after an entire year 730 00:33:07,860 --> 00:33:09,860 of that person working with them. 731 00:33:11,380 --> 00:33:14,100 And they justify it and they make it sound. 732 00:33:14,100 --> 00:33:15,380 And why? 733 00:33:15,380 --> 00:33:18,260 Because they don't wanna offend the visionaries out there. 734 00:33:18,260 --> 00:33:21,500 They don't want to say that that's not the right approach. 735 00:33:21,500 --> 00:33:24,220 They ultimately endorse the reality 736 00:33:24,220 --> 00:33:26,620 with the way they continue to share other stories similar 737 00:33:26,620 --> 00:33:28,980 and really push the fact that, you know what? 738 00:33:28,980 --> 00:33:30,540 The integrator is lesser than. 739 00:33:30,540 --> 00:33:32,420 It's kind of the ultimate sentiment. 740 00:33:32,420 --> 00:33:35,340 Granted, I've been the integrator many times 741 00:33:35,340 --> 00:33:36,940 and not just the visionary. 742 00:33:36,940 --> 00:33:39,740 So it kind of hit personally deep when I was like, 743 00:33:39,740 --> 00:33:41,220 wow, this really sucks. 744 00:33:41,220 --> 00:33:44,020 I mean, like for those who are the integrator, 745 00:33:44,020 --> 00:33:47,660 no, we don't need to be teaching the visionaries 746 00:33:47,660 --> 00:33:49,980 to keep the integrator under their thumbs. 747 00:33:50,860 --> 00:33:53,460 We need to help the visionaries recognize 748 00:33:53,460 --> 00:33:56,020 that there's a harmonious value to the integrator 749 00:33:56,020 --> 00:33:58,660 and not demean the integrator in the process 750 00:33:58,660 --> 00:34:01,900 of teaching the entrepreneur or rather the visionary 751 00:34:01,900 --> 00:34:03,460 that they need one by their side. 752 00:34:03,460 --> 00:34:05,940 So anyway, you don't have to respond to that. 753 00:34:05,940 --> 00:34:06,940 I don't wanna get you, 754 00:34:06,940 --> 00:34:11,060 you're the great loyal fan of what they've done. 755 00:34:11,060 --> 00:34:15,540 And my hope is again, to call them up 756 00:34:15,540 --> 00:34:18,860 to refine their approach to stabilize the two relationships 757 00:34:18,860 --> 00:34:21,980 because what they've built is damn near perfect. 758 00:34:21,980 --> 00:34:23,180 I'll say that. 759 00:34:23,180 --> 00:34:25,300 So I hope they see the honor in that. 760 00:34:25,300 --> 00:34:27,300 Tyler, what else would you like to share? 761 00:34:27,300 --> 00:34:31,340 We've got the FounderRx that we can talk about. 762 00:34:31,340 --> 00:34:32,660 We've also got the Startup Garage. 763 00:34:32,660 --> 00:34:35,460 What's gonna be most beneficial to the audience? 764 00:34:37,380 --> 00:34:40,460 It's gonna be most beneficial to the audience. 765 00:34:40,460 --> 00:34:43,620 Well, FounderRx is in, it's not launched yet. 766 00:34:43,620 --> 00:34:48,060 So I'm looking for a marketing partner on that one 767 00:34:49,060 --> 00:34:51,820 to get that one off of, out of the gate. 768 00:34:51,820 --> 00:34:55,740 So someone who's really good with paid ads 769 00:34:55,740 --> 00:34:57,340 and things to drive traffic. 770 00:34:57,340 --> 00:35:01,860 But so that is something that I'm really passionate about. 771 00:35:01,860 --> 00:35:03,980 And we've talked a lot about visionaries 772 00:35:03,980 --> 00:35:07,940 and bigger companies, but this is focused on 773 00:35:10,260 --> 00:35:13,900 the technical person, the person with a job, 774 00:35:13,900 --> 00:35:17,380 the hairstylist, the plumber that has bigger dreams 775 00:35:17,380 --> 00:35:19,020 that wants to start their own business. 776 00:35:19,020 --> 00:35:24,020 And so it's three different courses and group coaching. 777 00:35:25,180 --> 00:35:27,100 Takes them through a couple of years. 778 00:35:27,100 --> 00:35:28,980 It takes them from idea to launch, 779 00:35:28,980 --> 00:35:30,460 from launch to 10,000 a month 780 00:35:30,460 --> 00:35:32,860 and 10,000 a month to a million a year. 781 00:35:32,860 --> 00:35:35,380 And I'm really excited about this. 782 00:35:35,380 --> 00:35:37,380 I think it's a much needed thing. 783 00:35:37,380 --> 00:35:39,140 I think it's a huge part. 784 00:35:39,140 --> 00:35:42,620 That's 99% of the entrepreneurial world 785 00:35:42,620 --> 00:35:45,660 are people that, they don't have visions 786 00:35:45,660 --> 00:35:48,100 of being the next Tesla. 787 00:35:48,100 --> 00:35:51,460 They have visions of stopping, 788 00:35:51,460 --> 00:35:53,140 working for someone as a plumber 789 00:35:53,140 --> 00:35:54,740 and having a plumbing business 790 00:35:54,740 --> 00:35:58,260 and going from making 60, $70,000 a year 791 00:35:58,260 --> 00:36:00,460 to three, four, $500,000 a year 792 00:36:00,460 --> 00:36:02,620 and changing their entire family dynamics 793 00:36:02,620 --> 00:36:04,740 and generationally. 794 00:36:04,740 --> 00:36:07,820 And so that's what I'm doing here. 795 00:36:07,820 --> 00:36:10,460 Looking for a good market. 796 00:36:11,500 --> 00:36:12,340 This is awesome. 797 00:36:12,340 --> 00:36:14,460 I'm gonna throw my name in the hat for that. 798 00:36:14,460 --> 00:36:16,380 So it's not to press you. 799 00:36:16,380 --> 00:36:19,420 By the way, vision pros who are listening in, 800 00:36:19,420 --> 00:36:20,660 never ever pressure somebody, 801 00:36:20,660 --> 00:36:24,220 especially publicly in life to work with you. 802 00:36:24,220 --> 00:36:25,540 I will throw my name in the hat. 803 00:36:25,540 --> 00:36:27,860 And if you don't hire us, I respect that too. 804 00:36:27,860 --> 00:36:29,500 There's a due diligence process. 805 00:36:29,500 --> 00:36:31,940 I'm gonna talk about two different things that I saw though. 806 00:36:31,940 --> 00:36:34,500 Two visions I saw were looking at your website 807 00:36:34,500 --> 00:36:36,620 and one to protect those of you 808 00:36:36,620 --> 00:36:38,660 who are the JK Rowlings of the world 809 00:36:38,660 --> 00:36:41,700 and who write a book on a napkin and make a billion dollars. 810 00:36:42,660 --> 00:36:45,540 That is not a strategy I would follow. 811 00:36:45,540 --> 00:36:47,180 But if you know in your heart and your mind, 812 00:36:47,180 --> 00:36:50,060 that's your vision, that's what you need to do, do it. 813 00:36:50,060 --> 00:36:50,900 Go after it. 814 00:36:50,900 --> 00:36:51,900 Like if I had told, 815 00:36:51,900 --> 00:36:54,660 what if I had convinced her not to do that? 816 00:36:54,660 --> 00:36:55,980 Right, where would her life be 817 00:36:55,980 --> 00:36:57,940 had I tried to control her vision and see that? 818 00:36:57,940 --> 00:37:00,100 So at the same time, 819 00:37:00,100 --> 00:37:02,460 I do wanna highlight the principles of virtue 820 00:37:02,460 --> 00:37:03,460 that I see right in front of me. 821 00:37:03,460 --> 00:37:06,060 Tyler just said, this has not even launched yet. 822 00:37:06,060 --> 00:37:09,420 Yet this website is far more defined 823 00:37:09,420 --> 00:37:14,020 than 99% of businesses that I see operating after 10 years. 824 00:37:14,020 --> 00:37:17,140 The amount of due diligence that was put into 825 00:37:17,140 --> 00:37:22,140 creating this UX and UI and getting the messaging, 826 00:37:22,420 --> 00:37:25,220 getting the testimonials included in this as well, 827 00:37:25,220 --> 00:37:27,620 getting the clarity of what it is that you're launching, 828 00:37:27,620 --> 00:37:29,820 Tyler, it is a phenomenal blueprint 829 00:37:29,820 --> 00:37:32,500 for people who are in launch phases. 830 00:37:32,500 --> 00:37:35,460 So yeah, man, like, geez. 831 00:37:35,460 --> 00:37:38,500 I wanna ask you like, how did you do it? 832 00:37:38,500 --> 00:37:39,340 But I know how you did it. 833 00:37:39,340 --> 00:37:42,020 You did it through a decade or two 834 00:37:42,020 --> 00:37:45,940 of putting your eyes and your heart and your mind 835 00:37:45,940 --> 00:37:49,820 on respecting the process of business growth. 836 00:37:49,820 --> 00:37:52,060 But I mean, anything else you wanna add there? 837 00:37:53,060 --> 00:37:55,260 Well, yeah, exactly what you said about being 838 00:37:55,260 --> 00:37:58,020 in the industry, I've had thousands of conversations 839 00:37:58,020 --> 00:38:01,060 with entrepreneurs and my current business model 840 00:38:01,060 --> 00:38:03,380 works really well for companies that I've already doing 841 00:38:03,380 --> 00:38:06,540 a half a million to 20 million in revenue 842 00:38:06,540 --> 00:38:09,300 in terms of being able to afford my services. 843 00:38:09,300 --> 00:38:10,980 But there's so many people I talk to 844 00:38:10,980 --> 00:38:12,180 that couldn't afford it. 845 00:38:12,180 --> 00:38:14,460 And I just wanted to come up with a solution 846 00:38:14,460 --> 00:38:17,480 that was affordable for all the smaller entrepreneurs 847 00:38:17,480 --> 00:38:18,660 that are just getting started 848 00:38:18,660 --> 00:38:22,420 and that couldn't afford the CFO rates. 849 00:38:22,420 --> 00:38:25,340 And so that's where it was born out of. 850 00:38:25,340 --> 00:38:26,980 And I've spent years thinking about it 851 00:38:26,980 --> 00:38:28,180 and trying to come up with a solution, 852 00:38:28,180 --> 00:38:31,500 having conversations and working on the business plan. 853 00:38:31,500 --> 00:38:34,020 So I think that's where the clarity came from. 854 00:38:34,020 --> 00:38:39,020 It's just that genuine desire to help a much larger group 855 00:38:39,020 --> 00:38:42,340 of entrepreneurs than the four or five clients 856 00:38:42,340 --> 00:38:44,260 that I love helping on the CFO side. 857 00:38:45,140 --> 00:38:46,020 Awesome. 858 00:38:46,020 --> 00:38:48,580 Okay, so we're gonna do something completely different 859 00:38:48,580 --> 00:38:49,420 for the rest of the show. 860 00:38:49,420 --> 00:38:50,660 Something I haven't done before. 861 00:38:50,660 --> 00:38:53,500 Not since Sean Malone of FlowChat came on 862 00:38:53,500 --> 00:38:55,340 and I bought FlowChat from him right there 863 00:38:55,340 --> 00:38:57,380 on the spot in the show. 864 00:38:57,380 --> 00:38:58,220 Why? 865 00:38:58,220 --> 00:38:59,380 Because it was an awesome tool. 866 00:38:59,380 --> 00:39:02,740 So Tyler, I would love to, I'm going to, 867 00:39:02,740 --> 00:39:04,940 if you're open to it, I'd love to book an appointment 868 00:39:04,940 --> 00:39:07,500 with you to see how you can help first class business 869 00:39:07,500 --> 00:39:09,500 as we seek to also raise some funding 870 00:39:09,500 --> 00:39:11,140 and move things to the next level. 871 00:39:11,140 --> 00:39:13,940 My ultimate goal and vision, I don't know, 872 00:39:13,940 --> 00:39:15,180 most of you probably don't know this. 873 00:39:15,180 --> 00:39:17,580 My ultimate vision is to bridge the economic gap 874 00:39:17,580 --> 00:39:19,820 between South America and North America. 875 00:39:19,820 --> 00:39:22,900 And first class business is my greatest vehicle to do that. 876 00:39:22,900 --> 00:39:26,220 So we've got some major plans with what we need to do. 877 00:39:26,220 --> 00:39:28,220 Well, what I want to do, what I feel called to do 878 00:39:28,220 --> 00:39:29,540 to move that business forward. 879 00:39:29,540 --> 00:39:33,980 And we plan on raising $10.6 million, $10.4 million. 880 00:39:33,980 --> 00:39:38,280 So I love to talk to you about that afterwards. 881 00:39:38,280 --> 00:39:43,280 In addition, we, like I said, I want to put my name 882 00:39:43,880 --> 00:39:46,600 in the hat for the paid partnership, 883 00:39:46,600 --> 00:39:49,000 the paid ads traffic partner. 884 00:39:49,000 --> 00:39:52,200 One of the things that Tyler and I will need to explore 885 00:39:52,200 --> 00:39:56,320 as we look at that though is what do we both believe 886 00:39:56,320 --> 00:40:01,320 is important about a paid traffic individual or a team? 887 00:40:01,360 --> 00:40:02,760 How does the strategy work? 888 00:40:02,760 --> 00:40:05,040 How are the campaigns supposed to work? 889 00:40:05,040 --> 00:40:08,560 So many entrepreneurs whitewash that conversation 890 00:40:08,560 --> 00:40:10,960 and they say, oh, you're kind of cool and I'm kind of cool. 891 00:40:10,960 --> 00:40:12,520 So let's just try to make it work. 892 00:40:12,520 --> 00:40:14,200 That's not a strategy. 893 00:40:14,200 --> 00:40:17,560 That ends, that makes good friendships end badly. 894 00:40:17,560 --> 00:40:22,560 Then there's the aspect of most paid traffic people 895 00:40:22,960 --> 00:40:25,800 are highly addicted to conversions. 896 00:40:25,800 --> 00:40:28,440 You obviously know where I stand when I say that, 897 00:40:28,440 --> 00:40:30,840 but they're big into conversion campaigns 898 00:40:30,840 --> 00:40:33,360 that drive instant ROI. 899 00:40:33,360 --> 00:40:37,440 Then you have the branding side and people who understand 900 00:40:37,440 --> 00:40:39,660 the importance of awareness and branding, 901 00:40:39,660 --> 00:40:42,200 but they have no idea because they're kind of artsy fartsy 902 00:40:42,200 --> 00:40:44,640 people that like things to feel good. 903 00:40:44,640 --> 00:40:47,440 They often don't understand the power and importance 904 00:40:47,440 --> 00:40:50,200 of conversion or how to explain it or even how to correlate 905 00:40:50,200 --> 00:40:53,680 with they don't like KPIs because they don't understand 906 00:40:53,680 --> 00:40:54,800 the math behind it. 907 00:40:56,520 --> 00:40:59,960 There's a harmonious middle ground too. 908 00:40:59,960 --> 00:41:03,200 That's frustrating for any entrepreneur to understand 909 00:41:03,200 --> 00:41:08,200 because it's a long winded game. 910 00:41:08,360 --> 00:41:12,200 You have to be in it for the long haul in order to 911 00:41:12,200 --> 00:41:13,600 to really build that way. 912 00:41:13,600 --> 00:41:16,120 And there's these brands that I see out there. 913 00:41:16,120 --> 00:41:19,440 Like if you turn on the TV and you see commercials 914 00:41:19,440 --> 00:41:22,960 in between football games or NBA games, 915 00:41:22,960 --> 00:41:27,960 the same brands pop up year after year after year after year. 916 00:41:27,960 --> 00:41:32,560 Yet I see very few startups modeling the advertising models 917 00:41:32,560 --> 00:41:37,360 that are allowing Allstate and Geico and other brands 918 00:41:37,360 --> 00:41:38,680 to continue to dominate. 919 00:41:38,680 --> 00:41:40,920 So anyway, there's a much more extensive conversation 920 00:41:40,920 --> 00:41:41,740 that has to take place. 921 00:41:41,740 --> 00:41:43,400 I'm really curious from your side, 922 00:41:43,400 --> 00:41:44,880 what are some of the things that you're looking for 923 00:41:44,880 --> 00:41:47,300 in a paid ads traffic partner? 924 00:41:49,020 --> 00:41:51,920 Well, I think I could actually add a little bit more clarity. 925 00:41:51,920 --> 00:41:56,400 I think it's, I'm looking for a business partner 926 00:41:56,400 --> 00:42:00,400 in a sense for this company that is going to be in charge 927 00:42:00,400 --> 00:42:02,680 of marketing and all marketing. 928 00:42:02,680 --> 00:42:04,640 I think paid is just happens, I mentioned paid 929 00:42:04,640 --> 00:42:06,960 because I think it happens to be a big part of the strategy 930 00:42:06,960 --> 00:42:10,760 for this particular one, but I'm open it to it not being one. 931 00:42:10,760 --> 00:42:12,020 I'm looking for the right partner. 932 00:42:12,020 --> 00:42:15,300 I think this could help a lot of people. 933 00:42:15,300 --> 00:42:18,760 And I really have understood my strengths and weaknesses 934 00:42:18,760 --> 00:42:20,040 as we talked about earlier. 935 00:42:20,040 --> 00:42:23,760 And I'm happy to run the business, deliver the product, 936 00:42:23,760 --> 00:42:27,160 handle the finance and accounting and operations 937 00:42:27,160 --> 00:42:27,980 and all that stuff. 938 00:42:27,980 --> 00:42:30,480 I'm looking for someone that's really strong at marketing 939 00:42:30,480 --> 00:42:33,880 that wants to take over that part of this business. 940 00:42:33,880 --> 00:42:35,880 I think that the economics, 941 00:42:35,880 --> 00:42:38,140 I can make a strong economic case that this business 942 00:42:38,140 --> 00:42:40,680 could make both of us a lot of money 943 00:42:40,680 --> 00:42:43,120 while helping a ton of people 944 00:42:43,120 --> 00:42:45,880 through the entrepreneurial process in a way 945 00:42:45,880 --> 00:42:49,600 that's affordable, but also very educational. 946 00:42:50,760 --> 00:42:52,880 So does that make sense? 947 00:42:52,880 --> 00:42:54,280 Oh, it does make sense. 948 00:42:54,280 --> 00:42:56,960 So Rocket Fuel eliminates titles. 949 00:42:56,960 --> 00:42:58,800 That sounds like you may be doing the same. 950 00:42:58,800 --> 00:43:00,960 I'm not sure on that, but it sounds like you're talking 951 00:43:00,960 --> 00:43:03,460 about a chief marketing officer for layman's terms. 952 00:43:04,400 --> 00:43:06,600 Is that somebody with that skillset 953 00:43:06,600 --> 00:43:07,760 that can also of course have 954 00:43:07,760 --> 00:43:10,480 other business partnership skills? 955 00:43:10,480 --> 00:43:11,320 Absolutely. 956 00:43:11,320 --> 00:43:14,000 But, and I guess I talk about a business partner 957 00:43:14,000 --> 00:43:15,720 just because I'm looking for not someone 958 00:43:15,720 --> 00:43:17,000 that just works for the company. 959 00:43:17,000 --> 00:43:19,440 I'm looking for someone that's going to take some risk 960 00:43:19,440 --> 00:43:22,760 with me and invest in this company as well. 961 00:43:22,760 --> 00:43:24,800 And be an actual partner and share in the upside 962 00:43:24,800 --> 00:43:26,800 of that business as well. 963 00:43:26,800 --> 00:43:28,920 I think it's a better partnership than just, 964 00:43:28,920 --> 00:43:30,680 I could go hire a CMO and it's fine. 965 00:43:30,680 --> 00:43:31,520 I mean, I could do that. 966 00:43:31,520 --> 00:43:33,800 I've thought about that, but that's not really, 967 00:43:33,800 --> 00:43:36,120 I think there's something bigger here at play. 968 00:43:36,120 --> 00:43:39,480 And that if I find the right partner 969 00:43:39,480 --> 00:43:41,660 that's really passionate about it as well, 970 00:43:41,660 --> 00:43:44,240 that some big things could happen with this. 971 00:43:44,240 --> 00:43:48,280 And I think hiring a CMO might not be the right play 972 00:43:48,280 --> 00:43:51,160 for what's possible in this company. 973 00:43:51,160 --> 00:43:52,960 And so I'm looking for something bigger 974 00:43:52,960 --> 00:43:54,680 than that business partnership. 975 00:43:54,680 --> 00:43:57,360 Well, and I guess what I mean by that Tyler 976 00:43:57,360 --> 00:44:00,360 is so even your business partners that you have, 977 00:44:00,360 --> 00:44:02,480 they have past role experiences, right? 978 00:44:02,480 --> 00:44:04,800 So if you're taking the rocket fuel concept, 979 00:44:04,800 --> 00:44:08,140 you're taking both business partners and you're laying out 980 00:44:08,140 --> 00:44:11,160 which roles are you going to be in. 981 00:44:11,160 --> 00:44:14,080 That way somebody's accountable for the role, right? 982 00:44:14,080 --> 00:44:16,520 And then they can be fired from it accordingly 983 00:44:16,520 --> 00:44:17,840 or shifted accordingly, 984 00:44:17,840 --> 00:44:20,120 but you've got that role nailed down. 985 00:44:20,120 --> 00:44:21,960 So you're looking for a business partner 986 00:44:21,960 --> 00:44:24,920 that has paid traffic skills, that has CMO skills, 987 00:44:24,920 --> 00:44:26,800 that also is willing and able to take on 988 00:44:26,800 --> 00:44:30,880 many more responsibilities to help grow the asset, 989 00:44:30,880 --> 00:44:32,680 grow the brand, is that correct? 990 00:44:32,680 --> 00:44:33,920 100%, yeah. 991 00:44:33,920 --> 00:44:35,480 Sorry, you did it. 992 00:44:35,480 --> 00:44:38,200 If anybody's heard it, well, I'm trying to advocate for it 993 00:44:38,200 --> 00:44:39,960 because I caught the vision. 994 00:44:39,960 --> 00:44:42,480 I'm like, man, run with this, this is cool. 995 00:44:42,480 --> 00:44:45,160 And it's very in line and synergistic 996 00:44:45,160 --> 00:44:47,760 with what first-class business is building to. 997 00:44:47,760 --> 00:44:50,600 So it makes me excited to see you win. 998 00:44:50,600 --> 00:44:53,840 We have 8 billion people in this world to help and support 999 00:44:53,840 --> 00:44:56,080 and we can't do it alone. 1000 00:44:56,080 --> 00:44:59,120 There's a lot of needs and a lot of resources 1001 00:44:59,120 --> 00:45:03,520 and we could probably use a few thousand companies 1002 00:45:03,520 --> 00:45:05,240 like what you're building 1003 00:45:05,240 --> 00:45:07,360 in order to stabilize global economy. 1004 00:45:07,360 --> 00:45:11,520 So thank you for being on Vision Pros, man, this was awesome. 1005 00:45:11,520 --> 00:45:12,360 Anybody who's listening in, 1006 00:45:12,360 --> 00:45:15,240 feel free to of course reach out to Tyler on LinkedIn. 1007 00:45:15,240 --> 00:45:18,960 We'll also have other links in the show notes 1008 00:45:18,960 --> 00:45:21,400 on the landing page so that you can connect with him 1009 00:45:21,400 --> 00:45:24,840 and see what's going on at the Startup Garage, FounderRx. 1010 00:45:24,840 --> 00:45:25,880 If you wanna be on the show, 1011 00:45:25,880 --> 00:45:27,400 don't hesitate to of course apply. 1012 00:45:27,400 --> 00:45:29,400 There's also a button on there to apply, 1013 00:45:29,400 --> 00:45:31,720 to be a guest on my show. 1014 00:45:31,720 --> 00:45:34,440 I'd love to hear your vision and support you any way I can. 1015 00:45:34,440 --> 00:45:38,120 Of course, like, subscribe, comment, 1016 00:45:38,120 --> 00:45:39,920 all those things certainly help us with growth 1017 00:45:39,920 --> 00:45:41,840 if you've received any benefit out of this. 1018 00:45:41,840 --> 00:45:43,680 And Tyler, man, thank you for being here today, 1019 00:45:43,680 --> 00:45:45,400 this was awesome. 1020 00:45:45,400 --> 00:45:48,280 Thank you for, this was a quite enjoyable conversation 1021 00:45:48,280 --> 00:45:50,000 and I'll definitely take you up on your offer 1022 00:45:50,000 --> 00:45:52,880 for another call to discuss all the things 1023 00:45:52,880 --> 00:45:54,320 that you brought up, so. 1024 00:45:54,320 --> 00:45:55,520 Looking forward to it, man. 1025 00:45:55,520 --> 00:45:56,880 Thank you for being here today. 1026 00:45:56,880 --> 00:45:59,360 I'm really happy that you tuned in to Vision Pros Live. 1027 00:45:59,360 --> 00:46:02,040 I'm looking forward to seeing your reactions 1028 00:46:02,040 --> 00:46:04,320 as these episodes continue to move forward. 1029 00:46:04,320 --> 00:46:06,000 This is gonna get more and more fun. 1030 00:46:06,000 --> 00:46:07,840 We'll have more and more engagement as well. 1031 00:46:07,840 --> 00:46:09,920 We'll invite people to participate in the show 1032 00:46:09,920 --> 00:46:14,920 and thank you for giving us your time and attention.