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I'm like, oh my gosh. It's a

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little blast. Uh what was funny

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is that her cousin, her lifelong

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Houstonian, he was his first

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plane trip ever and uh he's

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talking about he wants to be

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out here at nine degree

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weather. I'm like, okay, wait

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till it actually touch you, you

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know, so when you're when you're

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touristy, right? You can come

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in and get you a little bit of

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this cold and get back to the

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warmth. Man, when it's nine,

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ten, eleven, day after day

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after day, whoo, that's

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something else but uh too much

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of a blast. Uh we got like four

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pies. I ate two of them by

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myself. So, I I'm working

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furiously to pay myself back

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for that. Uh but absolutely had

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a blast uh with family and just

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really thankful. How about

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yourself? Good for you, man. It

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was great. Low Key had my

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littlest which was awesome. Uh

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we went to my aunt's house

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along with most of of that side

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of the family. So, we had about

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50 people there probably. Uh

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and my aunt's got a she's got a

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golden retriever. She breeds

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golden retrievers too. So, my

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daughter was in heaven playing

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with the dogs. So, that's

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beautiful. That's beautiful.

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That's all you can ask for

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these days is really to be able

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to take a step back and see

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these small smiles that remind

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you life used to be something

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more than just making money and

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all the other things we have to

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do as parents. That's right.

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Absolutely, man. So, um Chamber

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Capital Ventures, five years in

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the running um and what have

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you been doing? Oh, okay. So,

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let's let's start at the

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beginning. Was actually finding

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my market fit. I think that was

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one of the most exciting uh

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things. So, I started sixteen

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years after being in corporate

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America, client solutions,

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business development, product

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marketing, and product

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management gave me the four

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years that I was like, I can go

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out and do this. What I

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recognized was that the thirteenth

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to fifteenth hire in a startup

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is typically your first product

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person, typically your product

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manager. They typically need to

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be your third person because

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they're your first principles

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and technology companies. So,

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my favorite was that I got my

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first brand. I branded it

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product exec, short for product

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executive and I went on to the

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market offering startup

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founders being basically their

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first product leader. Instilling

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product principles whether it

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was pragmatic or the optimal

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product process into the

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business and it had a lot of

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uplift. I use Angel List to

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find my particular uh you know,

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so they had to be hiring for

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the need which helps me

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understand what I was trying to

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do. I was finding that first

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niche and uh it took off a bit.

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It it really did. Uh I was very

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very excited with the way the

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market perceived the value of a

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product person saying, hey, I

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need to be third or fourth in

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line, not fifteenth. Nice and

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what puts that that product

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leader in the the thirteenth to

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fifteenth position? Well,

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because typically what you're

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right, welcome in to Vision

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Pros Live with Jackson Calame.

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I'm your show host. We'll be

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doing interviews for visionary

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and creative people and

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fantastic visions out there.

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Yeah.

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Hey, welcome to Vision Pros

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Live. I'm your show host,

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Jackson Calame, founder and

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CEO of First Class Business.

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I'm excited to have Chris

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James Chambers, Chris Chambers

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on stage today. Let me say it

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for a third time so you don't

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miss it. Chris Chambers on the

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show today. We're going to be

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talking about venture capital,

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which is a very important

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topic for people considering.

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We also had Sam Raynon today

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talking about government

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contracts with the Department

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of Defense. So, it is a funding

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and finance day which is

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probably one of the areas that

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most visionaries struggle with

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is knowing how to access

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funding, how to talk about it,

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how to do the right hires, how

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to invest. All those aspects

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can be overwhelming and scary

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for for the entry level

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entrepreneurs. My hope is that

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those of you who are at that,

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you know, you're you're limited

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mindset is has been opened to

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understanding what your

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opportunities are that that

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you're listening in to what's

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going to be thrown down today

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because Chris and I are going

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to go at it. We're going to be

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talking about equity and

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capital and and how to raise

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and when to hire and and he is

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super high IQ. Um I recommended

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the book that Emeth to him and

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within like twenty, I don't

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know if it's 24 hours or 48

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hours. It's pretty close. The

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book was pretty good and gave

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me credit a little bit for for

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pointing in his way but I cannot

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take credit for him diving in

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that diligently and really

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hitting that book hard. It was

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one of the coolest things to

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see. Um so, we're we're going

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to be in great hands today.

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Before we bring Chris on stage,

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I want to talk about the

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sponsors of course because

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these are tools that one is a

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tool that I rely on and one is

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a tool that I would have

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definitely been interested in

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when I started my venture. So,

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I'm going to talk about LinkedIn

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Automation. LinkedIn Automation

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is how we get in front of such

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amazing executives like Chris.

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That's in fact, that's how we

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met. Um was through that

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experience of of our outreach

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on LinkedIn and helping him

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understand that we had a show

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that he could come on and share

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his vision through, right? Now,

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part of the the success that

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you have when you're using

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automation comes from how

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attractive is your message? Does

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your message align with the

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needs of those that you're

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serving or are you trying to

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make your message more

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attractive? And there's cheesy

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lines like my least favorite of

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all time. Hey, it looks like we

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have some mutual friends. Do you

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want to connect? That is the

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most unethical commonly used

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line I've seen on LinkedIn

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because you don't know if you

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have mutual friends or not.

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They're just robots connecting

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to each other in most cases. So,

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stop using it. That's my hand.

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Just stop. Just stop. Find

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something of value to place in

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front of people even if it's

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asking them their opinion about

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leadership which is also one of

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our successful messages we used

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to say, optimize, optimize is

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the key when it comes to your

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messaging. Listen to what your

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audience wants and needs. Now,

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moving on to simply fast

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websites. If I were at the

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stage where I needed to launch

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a brand new website from

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scratch and and needed some

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help, well, I would I would

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probably hire Shane because at

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179 bucks for starting a

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website and granted, I've got

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years of experience interviewing

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web developers and web designers

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and understanding UX and UI and

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all the ins and outs. I do have

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a lot of experience looking for

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but if you have a business to

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run, you don't need to be

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tinkering with your website all

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day long. In fact, the less you

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tinker with it, the better. Get

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your concepts written out, get

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in the hands of somebody like

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that. Um I don't know. Maybe

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chat GPT's designing websites

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these days and you can just

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drop it in there but the point

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is, don't spend a ton of time

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and a ton of money on that

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before getting out there

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productively, promoting your

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services, and and really

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understanding what it is that

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you're putting out of the world

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and the whole series of

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iterations. It's important to

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start with a small investment

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with as clear of a vision as

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possible and hit the ground

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running and know that you are

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the microphone for your brand

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while your website and brand

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while your website and brand are

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still getting established. Then

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there's the water project. The

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water project is something that

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is near and dear to my heart.

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You know, in fact, I don't

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really know why it's so near

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and dear to my heart. All I

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know is that I've never had a

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glass of water and I've never

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ever had to worry about where

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my children are going to get

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water from or how many of water

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I just get to take it for

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granted and I think that might

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be just what what impacts me as

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it's kind of an empath and a

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healer in nature. It just it

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deserves me. There are millions

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of people who do not have

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access to clean drinking water

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and the way that it it disrupts

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their lives. Um they have to go

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and look for it and and they

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they don't know if the source

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they're getting water from is

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going to save their family or

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their children from a dream.

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And I know that's kind of heavy

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but there's a lot of heavy

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things in this world. There's

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8 billion people who need help.

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If you've got another cause

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that you want to see supported,

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please drop it in the comments.

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It doesn't hurt to give other

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people the opportunity to give

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back with the water project. I

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love that I get to see where my

286
00:08:04,240 --> 00:08:08,180
contribution is going. I get to

287
00:08:06,040 --> 00:08:10,240
see the outcome as well occur

288
00:08:08,240 --> 00:08:12,180
for the people who who need it

289
00:08:10,320 --> 00:08:13,680
and like I said, I just I just

290
00:08:12,240 --> 00:08:15,180
can't imagine myself what it

291
00:08:13,760 --> 00:08:16,580
would be like to not have access

292
00:08:16,580 --> 00:08:19,640
to that. Um we just we just

293
00:08:18,040 --> 00:08:21,780
passed through Thanksgiving. So

294
00:08:19,700 --> 00:08:22,940
in efforts of of gratitude,

295
00:08:21,840 --> 00:08:24,480
let's extend that gratitude

296
00:08:23,020 --> 00:08:26,020
with our actions and and find a

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cause that we can either share

298
00:08:26,080 --> 00:08:30,380
to support or give back to

299
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support. Uh you you know you

300
00:08:30,460 --> 00:08:32,720
and where you're at in life. So

301
00:08:31,980 --> 00:08:34,320
I'm just here to try to motivate

302
00:08:32,780 --> 00:08:35,620
that a little bit. Anyway,

303
00:08:34,380 --> 00:08:37,720
without further ado, let's

304
00:08:35,700 --> 00:08:39,300
bring Chris Chambers on board.

305
00:08:37,800 --> 00:08:40,460
Um Chris, welcome to Vision

306
00:08:39,360 --> 00:08:42,000
Pros Live, man. I'm happy to

307
00:08:40,520 --> 00:08:44,500
have you here. Great to be on

308
00:08:42,060 --> 00:08:45,540
the show, brother. Venture

309
00:08:45,540 --> 00:08:48,520
development. Thank you.

310
00:08:46,740 --> 00:08:50,820
Absolutely. So, the best way to

311
00:08:48,580 --> 00:08:52,380
do it is describe it in flow.

312
00:08:50,880 --> 00:08:53,780
So, a founder will typically

313
00:08:52,460 --> 00:08:55,220
come to me with an idea that

314
00:08:53,860 --> 00:08:56,160
they've either gotten some

315
00:08:55,280 --> 00:08:57,620
traction on or they believe

316
00:08:56,220 --> 00:08:59,100
they have traction on. My

317
00:08:57,700 --> 00:09:01,100
responsibility from that point

318
00:08:59,160 --> 00:09:02,300
is to architect the venture and

319
00:09:01,160 --> 00:09:03,660
that could be anything from

320
00:09:02,360 --> 00:09:05,340
creating a resource model,

321
00:09:03,740 --> 00:09:06,600
developing business plans,

322
00:09:05,400 --> 00:09:08,000
helping them understand what

323
00:09:06,660 --> 00:09:09,500
their competitive advantage is.

324
00:09:08,060 --> 00:09:10,740
So, really think of it in terms

325
00:09:09,560 --> 00:09:12,740
of business or venture could be

326
00:09:10,800 --> 00:09:13,980
interchangeable but what I

327
00:09:12,800 --> 00:09:15,480
specialize in and have

328
00:09:15,480 --> 00:09:18,180
people come together as teams

329
00:09:16,980 --> 00:09:19,580
or spin up concepts fairly

330
00:09:18,260 --> 00:09:20,760
quickly and then put the

331
00:09:19,660 --> 00:09:24,560
framing, the operation framing

332
00:09:20,820 --> 00:09:26,120
behind them. Ah man, awesome.

333
00:09:24,620 --> 00:09:27,900
So, spin out teams, put them

334
00:09:26,200 --> 00:09:29,400
together or if I'm over

335
00:09:27,960 --> 00:09:30,360
simplifying the process. Now,

336
00:09:29,460 --> 00:09:31,660
you mentioned something that

337
00:09:30,420 --> 00:09:33,560
you're really excited about too

338
00:09:31,740 --> 00:09:35,060
regarding regarding AI and

339
00:09:33,640 --> 00:09:36,300
maybe chat GPT. You might not

340
00:09:35,140 --> 00:09:37,600
have mentioned that name. Um I'm

341
00:09:36,360 --> 00:09:39,000
not sure. Can you can you dive

342
00:09:37,660 --> 00:09:40,280
into that man? You were so

343
00:09:39,080 --> 00:09:42,280
excited. Absolutely. Absolutely.

344
00:09:40,340 --> 00:09:43,280
I could not believe the

345
00:09:42,340 --> 00:09:44,640
extraordinary luck we have as a

346
00:09:44,640 --> 00:09:46,980
company. I mean, in the Eastern

347
00:09:45,840 --> 00:09:48,620
countries, they're a little bit

348
00:09:47,040 --> 00:09:51,820
different about AI but for us,

349
00:09:48,680 --> 00:09:53,620
it's it's a chat GPT and chat

350
00:09:51,880 --> 00:09:55,480
GPT has given the AI community

351
00:09:53,680 --> 00:09:57,360
a bridge that we did not have

352
00:09:55,560 --> 00:09:59,520
previously. If you think about

353
00:09:57,420 --> 00:10:01,020
it in terms of consumerization,

354
00:09:59,600 --> 00:10:02,520
right? There's a reason the

355
00:10:01,100 --> 00:10:03,660
iPhone is now a corporate

356
00:10:02,600 --> 00:10:04,900
approved device. I've been

357
00:10:03,720 --> 00:10:06,360
working in technology for 17

358
00:10:04,960 --> 00:10:09,000
years. It used to be Blackberry.

359
00:10:06,440 --> 00:10:11,840
The consumer pushed iPhone into

360
00:10:09,060 --> 00:10:14,000
the pockets of businesses and

361
00:10:14,000 --> 00:10:17,340
now, what the platform will

362
00:10:16,080 --> 00:10:18,980
allow for us to do is we now

363
00:10:17,400 --> 00:10:21,440
have a champion. We have our

364
00:10:19,040 --> 00:10:23,080
version of iPhone into the

365
00:10:21,520 --> 00:10:24,840
business market. It's open AI.

366
00:10:23,140 --> 00:10:26,420
Uh whether you're choosing to

367
00:10:24,920 --> 00:10:27,920
build on the open AI platform

368
00:10:26,480 --> 00:10:29,680
or not, what that what it does

369
00:10:27,980 --> 00:10:31,920
and what it has created is the

370
00:10:29,760 --> 00:10:33,920
ability to proof out concepts

371
00:10:31,980 --> 00:10:35,620
using AI and then rapidly scale

372
00:10:34,000 --> 00:10:37,000
and integrate them. You can use

373
00:10:35,700 --> 00:10:39,000
the open AI platform or you can

374
00:10:37,060 --> 00:10:40,760
have a custom AI environment

375
00:10:39,060 --> 00:10:42,440
built but I mean, just thinking

376
00:10:42,440 --> 00:10:45,740
about the open AI. Now, you

377
00:10:44,100 --> 00:10:47,000
know, coincidentally, they're

378
00:10:45,800 --> 00:10:48,540
partnered with Microsoft but we

379
00:10:47,080 --> 00:10:50,300
need somebody to be the

380
00:10:48,600 --> 00:10:52,280
standard. We all learned how to

381
00:10:50,380 --> 00:10:53,640
use computers by Windows and

382
00:10:52,340 --> 00:10:55,040
that's what we need from an AI

383
00:10:53,700 --> 00:10:56,980
perspective. We need something

384
00:10:55,120 --> 00:10:58,920
simple, clean, that businesses

385
00:10:57,040 --> 00:11:00,620
can get behind and that's why

386
00:10:58,980 --> 00:11:02,520
I'm excited about open AI. I'm

387
00:11:00,680 --> 00:11:03,720
excited. I'm excited about it

388
00:11:02,580 --> 00:11:05,420
too and I'm glad that you you

389
00:11:03,780 --> 00:11:07,160
put in that that frame of mind.

390
00:11:05,480 --> 00:11:08,760
Um in fact, I'll I'll share my

391
00:11:07,220 --> 00:11:09,820
screen a little bit and and

392
00:11:09,820 --> 00:11:13,660
I'll share my screen with you

393
00:11:10,760 --> 00:11:15,100
Chris. Um Chris but this uh this

394
00:11:13,720 --> 00:11:16,060
folder right here where you can

395
00:11:15,160 --> 00:11:17,560
see us right now. Do you see

396
00:11:16,140 --> 00:11:19,000
this folder on your screen?

397
00:11:17,640 --> 00:11:21,100
Yep. I recognize the

398
00:11:19,060 --> 00:11:23,040
illustrations. That's Dolly.

399
00:11:21,180 --> 00:11:24,440
So, my kids have been uh they

400
00:11:23,100 --> 00:11:26,380
wrote their manuscripts for

401
00:11:24,500 --> 00:11:28,420
their books and yes, we use

402
00:11:26,440 --> 00:11:30,540
Dolly um in order to start

403
00:11:28,480 --> 00:11:31,520
creating the the imagery and my

404
00:11:30,620 --> 00:11:33,220
son and I were playing around

405
00:11:31,580 --> 00:11:35,180
with it for his book about big

406
00:11:33,280 --> 00:11:36,680
foot. Let's see. Not those

407
00:11:35,260 --> 00:11:38,820
plans. Here we go. Pull this

408
00:11:38,820 --> 00:11:43,380
up. Um you know, we we've asked

409
00:11:41,040 --> 00:11:44,820
okay, Google are okay, Google.

410
00:11:43,460 --> 00:11:45,780
So, used to that. Um now, it's

411
00:11:44,880 --> 00:11:47,280
gonna start talking to me,

412
00:11:45,860 --> 00:11:48,860
darn it. Um but we asked uh

413
00:11:47,360 --> 00:11:51,820
Dolly to go ahead and give us

414
00:11:48,920 --> 00:11:54,400
a give us an image of that's

415
00:11:51,900 --> 00:11:57,560
designed for nine to nine to

416
00:11:54,460 --> 00:11:59,300
eighteen-year-old kids of Fox

417
00:11:57,640 --> 00:12:00,800
skateboarding with his dog

418
00:11:59,360 --> 00:12:03,640
friend and with Bigfoot at the

419
00:12:00,860 --> 00:12:05,380
X Games and next thing you

420
00:12:03,700 --> 00:12:08,180
know, we got these images

421
00:12:08,180 --> 00:12:13,280
that were set up to life and

422
00:12:10,980 --> 00:12:14,880
allowed us to to get a frame of

423
00:12:13,360 --> 00:12:16,260
reference for what we want from

424
00:12:14,960 --> 00:12:17,560
artists. Now, there was

425
00:12:16,320 --> 00:12:19,860
limitations like you know that

426
00:12:17,620 --> 00:12:21,400
that and this is for a book

427
00:12:19,920 --> 00:12:22,500
about a little girl who made a

428
00:12:21,460 --> 00:12:23,700
wish on a dandelion and we're

429
00:12:22,560 --> 00:12:25,500
like, well, we don't want a

430
00:12:23,760 --> 00:12:26,860
movie. Um like this looks

431
00:12:25,560 --> 00:12:28,440
realistic and so then we start

432
00:12:26,940 --> 00:12:29,960
going back towards like uh make

433
00:12:28,500 --> 00:12:33,100
it look a little bit more like

434
00:12:30,040 --> 00:12:35,080
Disney. Um yes. Yes. Like it

435
00:12:33,180 --> 00:12:36,080
was it was insane. The the

436
00:12:35,140 --> 00:12:37,480
concepts and there's there's so

437
00:12:37,480 --> 00:12:40,320
many things that bring in

438
00:12:38,780 --> 00:12:41,920
forward a little boy instead of

439
00:12:40,380 --> 00:12:43,420
two little girls. Um you know,

440
00:12:41,980 --> 00:12:44,920
at least that's what we we

441
00:12:43,480 --> 00:12:48,420
thought the child looked like.

442
00:12:44,980 --> 00:12:50,500
Um so anyway, it's it's blowing

443
00:12:48,500 --> 00:12:52,360
my mind. What what it's capable

444
00:12:50,560 --> 00:12:53,800
of doing? Um and that's that's

445
00:12:52,420 --> 00:12:55,360
just for children's books. What

446
00:12:53,860 --> 00:12:56,400
are some of the uh real world

447
00:12:55,440 --> 00:12:57,500
applications that you're

448
00:12:56,460 --> 00:12:58,900
excited about? Well, we don't

449
00:12:57,560 --> 00:13:00,700
even have to change it. You

450
00:12:58,960 --> 00:13:02,900
just built a design studio.

451
00:13:00,780 --> 00:13:04,500
Now, if if the human condition

452
00:13:02,980 --> 00:13:06,280
is that humans need to be 100%

453
00:13:06,280 --> 00:13:10,280
creative in their content, then

454
00:13:08,180 --> 00:13:11,780
we would still be stuck pre

455
00:13:10,340 --> 00:13:14,140
Henry Ford in the production

456
00:13:11,840 --> 00:13:16,020
line. And so, what you just

457
00:13:14,220 --> 00:13:17,520
showed is that if you are in

458
00:13:16,080 --> 00:13:19,020
if you're a book writer, you're

459
00:13:17,580 --> 00:13:20,520
creative content uh but you're

460
00:13:19,080 --> 00:13:22,020
not necessarily a designer and

461
00:13:20,580 --> 00:13:23,620
you don't necessarily have the

462
00:13:22,080 --> 00:13:25,220
capital to hire a designer or

463
00:13:23,700 --> 00:13:26,620
the aptitude to understand if

464
00:13:25,300 --> 00:13:27,300
the designer is really good.

465
00:13:26,700 --> 00:13:28,800
Now, design is a little bit

466
00:13:27,360 --> 00:13:30,260
different. You can see it

467
00:13:28,860 --> 00:13:31,860
visually and and determine

468
00:13:30,340 --> 00:13:33,460
quality but where this goes is

469
00:13:31,940 --> 00:13:34,600
is that now you've got two

470
00:13:33,540 --> 00:13:36,140
pieces to the puzzle. Now, you

471
00:13:36,140 --> 00:13:39,120
can't just say, I'm going to

472
00:13:37,620 --> 00:13:40,860
do this. I'm going to do that

473
00:13:39,180 --> 00:13:42,260
and and of course, AI can do

474
00:13:40,920 --> 00:13:44,020
that as well. What I have

475
00:13:42,320 --> 00:13:46,060
always preached with AI is that

476
00:13:44,080 --> 00:13:47,960
it's a multiplier, not a

477
00:13:46,120 --> 00:13:50,260
subtractor. I think if if

478
00:13:48,020 --> 00:13:52,060
anything, what chat GPT has done

479
00:13:50,320 --> 00:13:54,060
to the business community is

480
00:13:52,140 --> 00:13:55,740
that I've seen too many the

481
00:13:54,140 --> 00:13:57,640
layoffs. Why would you lay a

482
00:13:55,800 --> 00:13:59,100
human off if you could train an

483
00:13:57,700 --> 00:14:01,040
AI model to cover, let's say,

484
00:13:59,180 --> 00:14:02,540
four X their productivity. What

485
00:14:01,100 --> 00:14:05,040
they're limited by is their

486
00:14:05,040 --> 00:14:08,920
ability to do that. But if you

487
00:14:07,580 --> 00:14:09,980
were to train an open AI model

488
00:14:08,980 --> 00:14:11,460
and I'm just using open AI just

489
00:14:10,060 --> 00:14:12,920
for example, we could use

490
00:14:11,520 --> 00:14:14,460
Claude, we could use, you know,

491
00:14:12,980 --> 00:14:16,020
your metal llama but I'm going

492
00:14:14,520 --> 00:14:17,460
with with open AI right now and

493
00:14:16,100 --> 00:14:19,160
and really take that person and

494
00:14:17,520 --> 00:14:20,460
say, hey, there are your tasks

495
00:14:19,220 --> 00:14:21,960
that you need to be focused on

496
00:14:20,520 --> 00:14:23,460
that execute in the short term.

497
00:14:22,040 --> 00:14:25,040
We're going to train this AI

498
00:14:23,540 --> 00:14:26,540
model to support you in the

499
00:14:25,100 --> 00:14:28,000
long term. And so, every time

500
00:14:26,600 --> 00:14:29,400
there's a long term insight

501
00:14:28,080 --> 00:14:30,980
derived, every time there's a

502
00:14:29,480 --> 00:14:33,380
long term decision to be made,

503
00:14:33,380 --> 00:14:37,480
you're going to see a lot of it

504
00:14:35,820 --> 00:14:38,880
as having a department in your

505
00:14:37,560 --> 00:14:40,380
pocket. Yeah. That's the thing

506
00:14:38,960 --> 00:14:41,820
that I believe AI is going to

507
00:14:40,460 --> 00:14:43,160
revolutionize business. The

508
00:14:41,880 --> 00:14:44,220
minute we get away from

509
00:14:43,220 --> 00:14:46,320
subtraction and we start

510
00:14:44,300 --> 00:14:47,820
thinking in multiplication. We

511
00:14:46,400 --> 00:14:49,300
do it ourselves. We have the

512
00:14:47,900 --> 00:14:51,300
same strategy. We use it in

513
00:14:49,360 --> 00:14:52,840
biological intelligence. So,

514
00:14:51,360 --> 00:14:54,260
biological intelligence, you

515
00:14:52,900 --> 00:14:55,540
and I on the on this podcast

516
00:14:54,340 --> 00:14:57,300
right now, we're exchanging

517
00:14:55,600 --> 00:14:58,800
biological intelligence. That

518
00:14:57,380 --> 00:15:01,000
everybody loves about chat GPT

519
00:14:58,880 --> 00:15:02,780
is it's linguistic intelligence.

520
00:15:02,780 --> 00:15:06,420
It's a language that's

521
00:15:04,680 --> 00:15:07,340
artificial intelligence. Right.

522
00:15:06,480 --> 00:15:08,780
What you do in business, the

523
00:15:07,420 --> 00:15:10,320
thing that you thrive on is

524
00:15:08,840 --> 00:15:11,680
intellectual property,

525
00:15:10,380 --> 00:15:12,820
intellectual capital, and human

526
00:15:11,760 --> 00:15:13,980
resources. That's just the way

527
00:15:12,880 --> 00:15:16,420
business is structured until it

528
00:15:14,060 --> 00:15:17,820
will not be. And so, as a

529
00:15:16,480 --> 00:15:19,520
result, intellectual property

530
00:15:17,880 --> 00:15:21,520
and intellectual capital can be

531
00:15:19,600 --> 00:15:23,800
developed in concert with your

532
00:15:21,600 --> 00:15:25,400
human resources using AI. You

533
00:15:23,860 --> 00:15:26,840
know, stop using open AI for

534
00:15:25,460 --> 00:15:28,540
those of you who are like, I

535
00:15:26,900 --> 00:15:30,000
hate JVT, which is artificial

536
00:15:28,600 --> 00:15:31,440
intelligence. We can say IBM

537
00:15:31,440 --> 00:15:34,480
is a very logical. Well, you

538
00:15:32,880 --> 00:15:35,580
you've brought up a great point

539
00:15:34,560 --> 00:15:36,660
though. Um that's the general

540
00:15:35,660 --> 00:15:38,320
consumer is going to go after

541
00:15:36,720 --> 00:15:39,720
the general consumer good. Um

542
00:15:38,380 --> 00:15:41,500
you know, and that's that's

543
00:15:39,800 --> 00:15:42,560
chat GPT. Um you know, and so,

544
00:15:41,560 --> 00:15:44,000
that's fine if you know, if you

545
00:15:42,620 --> 00:15:46,060
learned how to how to use a

546
00:15:44,060 --> 00:15:47,360
computer on a Mac, you know,

547
00:15:46,140 --> 00:15:48,240
and you want to fight, well,

548
00:15:47,440 --> 00:15:49,400
that's just your nature of

549
00:15:48,300 --> 00:15:51,240
wanting to fight, you know, but

550
00:15:49,460 --> 00:15:52,900
you use what you want to. Um

551
00:15:51,300 --> 00:15:54,400
we're just going to speak for

552
00:15:52,980 --> 00:15:56,680
those who are kind of getting

553
00:15:54,480 --> 00:15:57,780
into the game and you know,

554
00:15:56,740 --> 00:15:58,980
again, I'm glad you threw out

555
00:15:57,840 --> 00:16:00,340
some of the references. We'll

556
00:16:00,340 --> 00:16:02,940
talk about that in a minute.

557
00:16:01,640 --> 00:16:04,480
So, I wanted to bring up

558
00:16:03,020 --> 00:16:05,780
another point with with some of

559
00:16:04,540 --> 00:16:07,220
the limitations I'm seeing

560
00:16:05,840 --> 00:16:09,060
right now. It sounds like you

561
00:16:07,280 --> 00:16:10,760
may have some capacity and not

562
00:16:09,120 --> 00:16:12,560
only some capacity but you have

563
00:16:10,820 --> 00:16:14,460
the drive to influence what's

564
00:16:12,620 --> 00:16:16,020
going on. So, here's some of

565
00:16:14,520 --> 00:16:19,400
the challenges that we ran into

566
00:16:16,100 --> 00:16:20,900
with the chat GPT uh Dolly

567
00:16:19,460 --> 00:16:22,360
process of the chat GPT. Uh

568
00:16:20,960 --> 00:16:24,360
you know, we're going to be

569
00:16:22,440 --> 00:16:25,900
talking about the chat GPT

570
00:16:24,440 --> 00:16:27,600
process. We're going to be

571
00:16:25,960 --> 00:16:29,340
talking about the chat GPT

572
00:16:29,340 --> 00:16:32,480
process. Uh Dolly process of

573
00:16:31,180 --> 00:16:33,960
of creating those images. Let

574
00:16:32,560 --> 00:16:36,260
me pull them back up. So, we

575
00:16:34,020 --> 00:16:39,320
were able to get the the

576
00:16:36,320 --> 00:16:41,060
program to tell us enough about

577
00:16:39,400 --> 00:16:42,360
uh like to understand the story

578
00:16:41,120 --> 00:16:43,860
itself and the concept of the

579
00:16:42,420 --> 00:16:45,060
story and to tell us the images

580
00:16:43,940 --> 00:16:46,300
that it thought would be best

581
00:16:45,140 --> 00:16:47,340
and we're like, yeah, like we

582
00:16:46,360 --> 00:16:48,440
we agree like we knew that

583
00:16:47,400 --> 00:16:50,800
those are the exact images that

584
00:16:48,500 --> 00:16:53,300
we wanted but we could not get

585
00:16:50,880 --> 00:16:55,480
it to stay consistent with the

586
00:16:53,380 --> 00:16:56,540
the art concept. It was it was

587
00:16:55,540 --> 00:16:58,340
you can see the dramatic

588
00:16:58,340 --> 00:17:01,460
changes that we made. We keep

589
00:17:00,000 --> 00:17:02,900
retelling it what things we

590
00:17:01,540 --> 00:17:05,100
wanted and so it would get back

591
00:17:02,960 --> 00:17:07,100
to a kind of consistency but it

592
00:17:05,180 --> 00:17:08,500
would also forget the character

593
00:17:07,180 --> 00:17:09,940
that it was creating. It does

594
00:17:08,580 --> 00:17:12,940
not have the capacity at this

595
00:17:10,000 --> 00:17:14,620
time to maintain the the

596
00:17:13,020 --> 00:17:17,480
character and then when you

597
00:17:14,680 --> 00:17:19,080
close your session, it forgets

598
00:17:17,560 --> 00:17:20,320
everything altogether and you

599
00:17:19,160 --> 00:17:22,060
kind of have to start over but

600
00:17:20,380 --> 00:17:25,060
if you upload the particular

601
00:17:22,120 --> 00:17:26,700
image, um then it says, we

602
00:17:26,700 --> 00:17:30,180
know, we know that, you know,

603
00:17:28,300 --> 00:17:33,080
may have uh intellectual property

604
00:17:30,240 --> 00:17:34,640
or copyright issues. Um so, I

605
00:17:33,140 --> 00:17:35,580
was like, golly, well, we're

606
00:17:34,720 --> 00:17:36,720
we're kind of limited in these

607
00:17:35,640 --> 00:17:37,620
anyway. I'm just going to show

608
00:17:36,780 --> 00:17:38,780
some of these interesting like

609
00:17:37,680 --> 00:17:41,380
look at this button on Santa's

610
00:17:38,840 --> 00:17:43,460
11. What the heck? And so, so

611
00:17:41,460 --> 00:17:45,060
I've got it. I've got it. So,

612
00:17:43,520 --> 00:17:46,620
are you using, are you using

613
00:17:45,120 --> 00:17:48,600
Dolly exclusively or are you

614
00:17:46,680 --> 00:17:51,700
using chat GPT in concert with

615
00:17:48,660 --> 00:17:54,660
Dolly? I think in concert, I

616
00:17:51,760 --> 00:17:55,700
think. Okay. So, the thing that

617
00:17:55,700 --> 00:17:58,420
I'm trying to do is let's let's

618
00:17:56,820 --> 00:18:00,660
just use it in terms of how AI

619
00:17:58,500 --> 00:18:02,200
works with AI. So, there's got

620
00:18:00,740 --> 00:18:03,860
to be, let's say, this is your

621
00:18:02,260 --> 00:18:04,760
draftsman, right? So, they're

622
00:18:03,940 --> 00:18:05,740
coming up with the drafts. I

623
00:18:04,840 --> 00:18:06,740
mean, of course, Santa, I don't

624
00:18:05,800 --> 00:18:09,700
know what Santa must be

625
00:18:06,800 --> 00:18:10,240
lactose intolerant right now.

626
00:18:09,780 --> 00:18:13,740
First lactose intolerant Santa.

627
00:18:10,300 --> 00:18:15,540
He comes with age, I guess but

628
00:18:13,820 --> 00:18:16,720
what what this would allow for

629
00:18:15,620 --> 00:18:18,140
you to do is now you're on the

630
00:18:16,780 --> 00:18:20,620
investigation for how do I take

631
00:18:18,220 --> 00:18:22,120
a conceptual art that has the

632
00:18:20,680 --> 00:18:23,720
right set of characteristics,

633
00:18:23,720 --> 00:18:27,400
right? And how do I find an AI

634
00:18:25,420 --> 00:18:30,100
that can create a storyboard

635
00:18:27,460 --> 00:18:31,540
out of that concept? Because

636
00:18:30,160 --> 00:18:32,540
what the limitations are is

637
00:18:31,600 --> 00:18:34,040
that I can understand is

638
00:18:32,600 --> 00:18:35,600
there's a forgetfulness in

639
00:18:34,100 --> 00:18:38,340
transition but there are going

640
00:18:35,680 --> 00:18:39,940
to be other AI platforms that

641
00:18:38,400 --> 00:18:41,540
are going to be a specific

642
00:18:40,000 --> 00:18:42,920
around design that can take

643
00:18:41,620 --> 00:18:44,520
that and storyboard it. I'm

644
00:18:42,980 --> 00:18:46,680
sure if you just Google AI

645
00:18:44,580 --> 00:18:48,280
storyboarding and see if there

646
00:18:46,760 --> 00:18:50,580
are those are the ways that you

647
00:18:48,360 --> 00:18:51,860
would do at that particular

648
00:18:50,660 --> 00:18:53,260
thing or you could do the great

649
00:18:53,260 --> 00:18:55,700
things that you can do. Every

650
00:18:54,700 --> 00:18:56,500
single one of the AI

651
00:18:55,760 --> 00:18:57,700
applications right now where

652
00:18:56,560 --> 00:18:59,240
there's a front end is driven

653
00:18:57,760 --> 00:19:00,440
off of prompt engineering,

654
00:18:59,300 --> 00:19:01,340
right? So, the limit with Dolly

655
00:19:00,500 --> 00:19:02,500
and I'm not sure if they've

656
00:19:01,400 --> 00:19:03,700
made an update is 400

657
00:19:02,580 --> 00:19:05,340
characters. It's hard to get

658
00:19:03,780 --> 00:19:06,680
400 characters and get the

659
00:19:05,400 --> 00:19:09,140
preciseness of every single

660
00:19:06,740 --> 00:19:10,540
design. But maybe it's the

661
00:19:09,220 --> 00:19:11,580
first set of concepts that you

662
00:19:10,620 --> 00:19:12,540
get as a business. Then you

663
00:19:11,640 --> 00:19:13,520
turn it over to an actual

664
00:19:12,620 --> 00:19:15,620
designer because then you can

665
00:19:13,580 --> 00:19:17,620
guarantee consistency. And so

666
00:19:15,680 --> 00:19:18,820
there so so what this is is

667
00:19:17,680 --> 00:19:20,460
now now what we're talking

668
00:19:18,880 --> 00:19:21,420
about and we can do this

669
00:19:20,520 --> 00:19:22,820
ubiquitously across markets,

670
00:19:22,820 --> 00:19:26,240
right? We're developing a proof

671
00:19:24,280 --> 00:19:27,620
of concept. So, what Open AI

672
00:19:26,320 --> 00:19:28,480
has allowed you to do because

673
00:19:27,680 --> 00:19:29,980
you're building a children's

674
00:19:28,540 --> 00:19:31,280
book factory whether you are

675
00:19:30,060 --> 00:19:32,180
aware of it or not and it's

676
00:19:31,360 --> 00:19:34,280
really cool to hear you going

677
00:19:32,260 --> 00:19:35,820
down this path is is that if

678
00:19:34,360 --> 00:19:37,220
you guys can get to a point

679
00:19:35,900 --> 00:19:39,420
where you have a proof of

680
00:19:37,300 --> 00:19:40,700
concept, then the a human

681
00:19:39,500 --> 00:19:42,100
designer can intercede and

682
00:19:40,760 --> 00:19:43,800
take that proof of concept

683
00:19:42,160 --> 00:19:44,800
there and begin the

684
00:19:43,860 --> 00:19:46,540
storyboard. And so, from there,

685
00:19:44,860 --> 00:19:48,640
the elements, you don't have to

686
00:19:46,600 --> 00:19:50,200
communicate them. So, the thing

687
00:19:48,700 --> 00:19:51,780
that would be hard for you and

688
00:19:51,780 --> 00:19:55,180
that's what I would be hard for

689
00:19:53,240 --> 00:19:57,640
I is that I would never be able

690
00:19:55,240 --> 00:19:59,920
to to explain and design

691
00:19:57,720 --> 00:20:01,520
detail exactly what I expect to

692
00:19:59,980 --> 00:20:03,780
happen. I just expect it a

693
00:20:01,580 --> 00:20:06,320
certain way. A human can take

694
00:20:03,860 --> 00:20:07,720
that picture and expand it into

695
00:20:06,380 --> 00:20:09,220
a set of stories in a way AI

696
00:20:07,780 --> 00:20:10,720
needs me to damage every

697
00:20:09,300 --> 00:20:11,420
single prompt has to have.

698
00:20:10,800 --> 00:20:12,800
Remember, you know, it's a

699
00:20:11,500 --> 00:20:14,300
stylistic modern. Uh you know,

700
00:20:12,860 --> 00:20:15,760
there's a certain gradient. You

701
00:20:14,360 --> 00:20:17,340
have to have too many details

702
00:20:15,840 --> 00:20:18,360
if you're looking for

703
00:20:17,400 --> 00:20:20,140
consistency. So, that's where I

704
00:20:20,140 --> 00:20:23,700
would be. So, that's the final

705
00:20:21,840 --> 00:20:25,700
design phase, the human element

706
00:20:23,780 --> 00:20:27,180
and then everybody eats. If I

707
00:20:25,780 --> 00:20:28,680
want to break it back to you,

708
00:20:27,240 --> 00:20:30,040
what AI is allowing you to do

709
00:20:28,740 --> 00:20:31,040
is we'll look at the designers

710
00:20:30,120 --> 00:20:32,720
that are impacted. Now,

711
00:20:31,120 --> 00:20:34,180
designers have work. Where

712
00:20:32,780 --> 00:20:35,780
everybody's like, wow, AI is

713
00:20:34,240 --> 00:20:38,260
taking design and vague. No,

714
00:20:35,860 --> 00:20:40,620
it's not. We are in an idea

715
00:20:38,320 --> 00:20:43,020
economy. We have to shift away

716
00:20:40,680 --> 00:20:44,500
from labor and that's really

717
00:20:43,100 --> 00:20:45,600
the biggest opportunity and

718
00:20:44,560 --> 00:20:47,560
I'll get off my soapbox for the

719
00:20:45,660 --> 00:20:49,760
follow up but I would implore

720
00:20:49,760 --> 00:20:53,480
you to think about thinking and

721
00:20:51,980 --> 00:20:56,180
ideas. I will give you real

722
00:20:53,540 --> 00:20:59,680
world business. Open AI on track

723
00:20:56,240 --> 00:21:02,880
last year minus 540 million

724
00:20:59,740 --> 00:21:05,680
dollars. Lost. Lost. 200 million

725
00:21:02,940 --> 00:21:07,180
sales. 10 billion dollar

726
00:21:05,760 --> 00:21:09,560
investments Microsoft because

727
00:21:07,260 --> 00:21:11,360
the idea is that powerful. If

728
00:21:09,620 --> 00:21:13,460
we get to the ideas concept,

729
00:21:11,420 --> 00:21:15,300
not only will capital markets

730
00:21:13,520 --> 00:21:17,600
open up but then the idea of

731
00:21:15,360 --> 00:21:19,260
people always having to follow

732
00:21:19,260 --> 00:21:23,140
the ideas creating these

733
00:21:21,040 --> 00:21:24,240
pockets of commerce. No, if you

734
00:21:23,200 --> 00:21:26,000
think about it, you know, the

735
00:21:24,300 --> 00:21:27,480
global economy, 21 trillion

736
00:21:26,080 --> 00:21:29,180
dollars, it's immeasurable in

737
00:21:27,540 --> 00:21:30,680
terms of how many million that

738
00:21:29,240 --> 00:21:32,280
is and because there's so many

739
00:21:30,740 --> 00:21:33,880
of those millions, start at

740
00:21:32,340 --> 00:21:35,480
10, 000. Then, bring you

741
00:21:33,940 --> 00:21:37,120
another 100, 000. Then, a

742
00:21:35,540 --> 00:21:39,080
million. Stay at a million and

743
00:21:37,180 --> 00:21:40,680
move to the other idea but

744
00:21:39,160 --> 00:21:42,060
everything has to be built

745
00:21:40,760 --> 00:21:44,260
around teams and concepts of

746
00:21:42,120 --> 00:21:46,060
using AI in place of human

747
00:21:44,320 --> 00:21:47,220
resource constraints, training

748
00:21:46,120 --> 00:21:49,200
your existing human resource to

749
00:21:49,200 --> 00:21:52,600
build a new technology. So,

750
00:21:51,220 --> 00:21:54,100
we're and we're multiplying

751
00:21:52,660 --> 00:21:55,540
markets in essence. Uh the

752
00:21:54,160 --> 00:21:57,240
expenditure growth that's going

753
00:21:55,600 --> 00:21:59,600
to occur due to people's

754
00:21:57,300 --> 00:22:01,600
ability to compete with a with

755
00:21:59,680 --> 00:22:03,440
a much smaller budget is what's

756
00:22:01,680 --> 00:22:05,180
ultimately going to, I believe,

757
00:22:03,500 --> 00:22:07,080
drive the economy of designers.

758
00:22:05,240 --> 00:22:09,040
Design will shift. Um you know,

759
00:22:07,140 --> 00:22:10,640
the types of of things that

760
00:22:09,120 --> 00:22:12,120
you're doing will shift but

761
00:22:10,720 --> 00:22:13,580
that's that's only going to be

762
00:22:12,180 --> 00:22:16,080
bad for people who tend to see

763
00:22:13,660 --> 00:22:17,220
the glass half empty. Um so,

764
00:22:16,160 --> 00:22:18,520
that's that's the difference

765
00:22:18,520 --> 00:22:21,500
between the two sets. Um you

766
00:22:19,900 --> 00:22:22,560
know, and that's you know,

767
00:22:21,560 --> 00:22:23,960
here here's all explained

768
00:22:22,640 --> 00:22:26,040
through my own experience. I

769
00:22:24,040 --> 00:22:27,500
fired my first three designers

770
00:22:26,100 --> 00:22:29,500
as a young business owner. I

771
00:22:27,580 --> 00:22:30,940
was so mad. Um they they did an

772
00:22:29,580 --> 00:22:32,040
awful job, right? Here I am

773
00:22:31,000 --> 00:22:33,140
pointing the finger. Um you

774
00:22:32,100 --> 00:22:34,540
know, at all these individuals

775
00:22:33,200 --> 00:22:36,440
that all have fantastic

776
00:22:34,620 --> 00:22:37,840
reviews and on the third

777
00:22:36,520 --> 00:22:39,040
occasion, well, on the fourth

778
00:22:37,920 --> 00:22:40,480
hiring experience that dawned

779
00:22:39,120 --> 00:22:42,480
on me, I was like, wait a

780
00:22:40,560 --> 00:22:43,960
second, I heard the saying when

781
00:22:42,560 --> 00:22:44,860
I'm pointing my finger at

782
00:22:44,020 --> 00:22:46,260
somebody else, there's three

783
00:22:44,920 --> 00:22:47,420
pointing back at me. In this

784
00:22:47,420 --> 00:22:49,760
case, I'm going to do it

785
00:22:48,520 --> 00:22:50,720
different times in a row. It's

786
00:22:49,820 --> 00:22:51,860
like I gotta accept some

787
00:22:50,800 --> 00:22:53,560
responsibility, right? So, I

788
00:22:51,920 --> 00:22:55,160
go look and the first design

789
00:22:53,620 --> 00:22:57,540
concept that I requested, I'm

790
00:22:55,240 --> 00:22:59,160
embarrassed to even look again

791
00:22:57,600 --> 00:23:00,700
at my project description. It

792
00:22:59,240 --> 00:23:01,900
was awful. I didn't even know

793
00:23:00,760 --> 00:23:03,000
what I meant. Um when I went

794
00:23:01,980 --> 00:23:04,180
back to the reddit, I was like,

795
00:23:03,080 --> 00:23:06,340
wow, no wonder why I did a bad

796
00:23:04,240 --> 00:23:07,580
job. Um I gave horrible

797
00:23:06,400 --> 00:23:08,680
instructions. Two, I go back

798
00:23:07,640 --> 00:23:09,740
and look. My instructions were

799
00:23:08,740 --> 00:23:11,940
better but they still didn't do

800
00:23:09,820 --> 00:23:12,920
a great job. Third one, my

801
00:23:12,020 --> 00:23:15,780
instructions were still, they

802
00:23:12,980 --> 00:23:16,780
were better but I realized

803
00:23:16,780 --> 00:23:18,780
that I was going to be

804
00:23:17,700 --> 00:23:20,740
disappointed. Um for and I'll

805
00:23:18,840 --> 00:23:22,280
get to how this ties to the the

806
00:23:20,800 --> 00:23:23,980
the chat GBT and the ability to

807
00:23:22,340 --> 00:23:25,780
design in just a second but I

808
00:23:24,040 --> 00:23:28,180
had to first learn as a

809
00:23:25,840 --> 00:23:30,580
business owner how to

810
00:23:28,240 --> 00:23:32,180
appreciate people. How to stop

811
00:23:30,660 --> 00:23:34,120
treating people like a

812
00:23:32,260 --> 00:23:35,660
transaction at Payless Shoes

813
00:23:34,180 --> 00:23:36,820
and realize that I was hiring

814
00:23:35,720 --> 00:23:38,220
an individual and I started to

815
00:23:36,900 --> 00:23:39,820
ask good questions about, you

816
00:23:38,300 --> 00:23:41,200
know, what's your favorite

817
00:23:39,900 --> 00:23:42,600
holiday? Um you know, what do

818
00:23:41,260 --> 00:23:43,660
you want to do outside of

819
00:23:42,660 --> 00:23:45,340
design for your career? And I

820
00:23:43,740 --> 00:23:46,300
wanted to become a bridge for

821
00:23:46,300 --> 00:23:50,740
myself. I'll tell you what, I

822
00:23:47,340 --> 00:23:52,300
still had to be very patient

823
00:23:50,800 --> 00:23:53,740
with the design process in a

824
00:23:52,380 --> 00:23:55,180
way that was uncomfortable and

825
00:23:53,800 --> 00:23:56,340
I wasn't, I wasn't a bad

826
00:23:55,240 --> 00:23:58,820
business. I wasn't a mean guy

827
00:23:56,400 --> 00:23:59,720
but I had certain expectations

828
00:23:58,880 --> 00:24:01,740
and like you said, I could not

829
00:23:59,780 --> 00:24:02,540
communicate what my

830
00:24:01,820 --> 00:24:03,720
anticipations were and what I

831
00:24:02,620 --> 00:24:05,680
was trying to get out of these

832
00:24:03,780 --> 00:24:07,660
projects because I did not have

833
00:24:05,760 --> 00:24:09,260
the training to work in a

834
00:24:07,720 --> 00:24:11,920
design department. That was not

835
00:24:09,320 --> 00:24:13,120
my role. Insert chat GPT and

836
00:24:12,000 --> 00:24:14,720
what has happened on this

837
00:24:14,720 --> 00:24:18,620
project is that I can exist. I

838
00:24:16,320 --> 00:24:20,580
can take this design instead of

839
00:24:18,680 --> 00:24:22,560
going to a designer, having

840
00:24:20,660 --> 00:24:23,660
them conceptualize it on a

841
00:24:22,620 --> 00:24:24,560
budget I don't have. I'm

842
00:24:23,720 --> 00:24:26,060
publishing books for my

843
00:24:24,620 --> 00:24:28,860
children. This is not a

844
00:24:26,120 --> 00:24:30,060
for-profit opportunity up from

845
00:24:28,920 --> 00:24:31,600
maybe in the back end, we'll

846
00:24:30,120 --> 00:24:33,460
make some money but this is not

847
00:24:31,660 --> 00:24:35,460
the point. The point is the

848
00:24:33,540 --> 00:24:37,640
purpose of the project itself.

849
00:24:35,540 --> 00:24:40,340
So, what's happening now is any

850
00:24:37,700 --> 00:24:42,100
parent or any guide, even any

851
00:24:40,400 --> 00:24:44,140
child with the capacity to

852
00:24:44,140 --> 00:24:49,080
create their own bookmaking

853
00:24:46,140 --> 00:24:50,600
factory and now has the power

854
00:24:49,140 --> 00:24:52,180
to say, you know what? I don't

855
00:24:50,680 --> 00:24:54,580
want to spend $20 on

856
00:24:52,240 --> 00:24:57,180
Minecraft today. I want to spend

857
00:24:54,640 --> 00:24:59,580
$20 hiring an illustrator with

858
00:24:57,240 --> 00:25:02,660
these chat GPT concepts that

859
00:24:59,640 --> 00:25:03,660
I've got and now our

860
00:25:02,720 --> 00:25:05,460
relationship is going to be

861
00:25:03,720 --> 00:25:07,060
more holistic and I'm going to

862
00:25:05,520 --> 00:25:09,560
be happier with the output that

863
00:25:07,120 --> 00:25:11,060
occurs because I just became an

864
00:25:09,620 --> 00:25:13,060
infinitely better communicator

865
00:25:13,060 --> 00:25:16,640
and I'm really proud of the

866
00:25:15,100 --> 00:25:18,380
purpose of trying to study

867
00:25:16,700 --> 00:25:20,500
design communication on my own.

868
00:25:18,440 --> 00:25:23,180
It it creates a massive influx

869
00:25:20,580 --> 00:25:24,540
of of opportunity within the

870
00:25:23,240 --> 00:25:26,280
economy and in my humble

871
00:25:24,620 --> 00:25:28,020
opinion. Absolutely. So, I I

872
00:25:26,340 --> 00:25:30,380
love what what you said. I love

873
00:25:28,080 --> 00:25:31,080
the insight and and the

874
00:25:30,460 --> 00:25:32,420
self-awareness. I have that

875
00:25:31,160 --> 00:25:33,860
same problem and one of the

876
00:25:32,480 --> 00:25:35,320
things that I absolutely love

877
00:25:33,920 --> 00:25:37,120
about what you just said is

878
00:25:35,380 --> 00:25:38,500
that's what led me to found

879
00:25:37,200 --> 00:25:39,960
product exact short for product

880
00:25:38,560 --> 00:25:40,960
executive. It was my first

881
00:25:40,020 --> 00:25:42,200
venture up under Chambers

882
00:25:42,200 --> 00:25:44,640
company and the thing about

883
00:25:43,380 --> 00:25:45,920
being a product manager was

884
00:25:44,720 --> 00:25:46,920
that I was in everybody's

885
00:25:45,980 --> 00:25:48,020
meeting room. We're talking

886
00:25:46,980 --> 00:25:50,020
about client configuration,

887
00:25:48,080 --> 00:25:51,620
sales solutions, you know,

888
00:25:50,080 --> 00:25:53,180
providers, design, marketing.

889
00:25:51,680 --> 00:25:54,680
I'm in every room because I

890
00:25:53,260 --> 00:25:56,120
have to understand as a product

891
00:25:54,760 --> 00:25:57,160
manager, I'm basically the CEO

892
00:25:56,180 --> 00:25:58,120
of the product. I have to

893
00:25:57,220 --> 00:25:59,620
understand everything that's

894
00:25:58,200 --> 00:26:01,120
going on. Customer support.

895
00:25:59,700 --> 00:26:02,120
Well, there are only but so

896
00:26:01,200 --> 00:26:03,160
many of those types of

897
00:26:02,200 --> 00:26:05,160
professionals and there are

898
00:26:03,220 --> 00:26:07,200
only but so many ways for

899
00:26:05,240 --> 00:26:08,760
every single person to

900
00:26:07,260 --> 00:26:11,100
understand every single bit of

901
00:26:11,100 --> 00:26:14,760
the AI application is you want

902
00:26:13,400 --> 00:26:16,000
to do exactly what you're

903
00:26:14,840 --> 00:26:19,000
doing here which is that AI can

904
00:26:16,060 --> 00:26:20,600
help you understand the

905
00:26:19,060 --> 00:26:22,900
intricacies of a particular

906
00:26:20,680 --> 00:26:24,080
function. So, let's use venture

907
00:26:22,980 --> 00:26:25,080
architecture and talk about

908
00:26:24,140 --> 00:26:26,380
your children's book business

909
00:26:25,140 --> 00:26:28,080
so we can we can integrate this

910
00:26:26,440 --> 00:26:29,140
all together. So, if you were

911
00:26:28,140 --> 00:26:30,940
to come to me and give me that

912
00:26:29,220 --> 00:26:32,120
exact scenario, well, the

913
00:26:31,020 --> 00:26:34,020
number one operation I would

914
00:26:32,180 --> 00:26:36,480
create for you is a a

915
00:26:34,080 --> 00:26:38,020
conceptual design operation.

916
00:26:36,560 --> 00:26:39,520
See, because you're creating

917
00:26:39,520 --> 00:26:42,660
a set of components but what I

918
00:26:41,100 --> 00:26:44,140
would want to make sure is

919
00:26:42,740 --> 00:26:45,560
there are sets of processes and

920
00:26:44,200 --> 00:26:47,400
there are sets of systems in

921
00:26:45,640 --> 00:26:49,500
place for outputs. Connect that

922
00:26:47,480 --> 00:26:51,400
to your illustrator so that

923
00:26:49,580 --> 00:26:54,840
there's now a consistent flow

924
00:26:51,480 --> 00:26:56,440
of output illustration. Now,

925
00:26:54,920 --> 00:26:58,120
there's feedback which then

926
00:26:56,520 --> 00:27:00,520
creates the final draft of the

927
00:26:58,180 --> 00:27:01,960
book. Now, you have an

928
00:27:00,580 --> 00:27:03,560
operation. That's design

929
00:27:02,020 --> 00:27:06,420
operations. That now with a set

930
00:27:03,620 --> 00:27:08,420
of processes integrated is one

931
00:27:08,420 --> 00:27:11,760
of the things that you need in

932
00:27:10,440 --> 00:27:13,040
your company. The next thing is

933
00:27:11,840 --> 00:27:14,540
whether or not you want to do

934
00:27:13,100 --> 00:27:16,040
it in, let's say, Amazon or you

935
00:27:14,600 --> 00:27:17,400
want to use an independent book

936
00:27:16,100 --> 00:27:18,440
publishing, right? So, you

937
00:27:17,480 --> 00:27:19,540
publish a PDF and you just e

938
00:27:18,500 --> 00:27:20,980
books. Get it out there. Well,

939
00:27:19,600 --> 00:27:22,340
then, perfect. What you need

940
00:27:21,040 --> 00:27:23,840
next is a marketing operation.

941
00:27:22,400 --> 00:27:25,380
Okay, well, typically,

942
00:27:23,920 --> 00:27:26,780
marketing operations can be

943
00:27:25,440 --> 00:27:28,420
manned by the founder and what

944
00:27:26,840 --> 00:27:30,280
are the right technology tools

945
00:27:28,480 --> 00:27:31,560
to market, right? So, then,

946
00:27:30,360 --> 00:27:32,420
that becomes your market

947
00:27:31,620 --> 00:27:33,420
operation. So, now, I've

948
00:27:32,480 --> 00:27:35,360
graded together your design

949
00:27:33,480 --> 00:27:36,860
operation with your marketing

950
00:27:36,860 --> 00:27:40,100
team outside of your

951
00:27:38,460 --> 00:27:42,400
illustrator who helps on a

952
00:27:40,160 --> 00:27:43,700
finished project basis. Well,

953
00:27:42,460 --> 00:27:44,940
when it gets to the point where

954
00:27:43,760 --> 00:27:46,400
the book is actually starting

955
00:27:45,000 --> 00:27:47,900
to make some money, now, you

956
00:27:46,480 --> 00:27:49,280
figure out who you need to run

957
00:27:47,980 --> 00:27:50,780
the marketing side of the

958
00:27:49,340 --> 00:27:52,880
business. That's the next step.

959
00:27:50,840 --> 00:27:55,180
So, the plan is foundation,

960
00:27:52,940 --> 00:27:56,780
structure, system, person.

961
00:27:55,240 --> 00:27:59,280
Foundation, structure, system,

962
00:27:56,840 --> 00:28:00,880
person, and in that in that

963
00:27:59,360 --> 00:28:02,420
model, what you find is you're

964
00:28:00,960 --> 00:28:03,420
now and you know, to use the

965
00:28:02,480 --> 00:28:04,520
emit. I love the fact that you

966
00:28:03,480 --> 00:28:05,520
gave me a little bit of credit

967
00:28:05,520 --> 00:28:10,740
there. You are taking it from

968
00:28:06,700 --> 00:28:12,240
technician to manager to

969
00:28:10,800 --> 00:28:13,540
entrepreneur and you're

970
00:28:12,300 --> 00:28:15,440
consistently, it's that same

971
00:28:13,600 --> 00:28:17,880
formula over and over and over

972
00:28:15,500 --> 00:28:19,400
and then what you have once you

973
00:28:17,940 --> 00:28:20,480
have, you know, four or five,

974
00:28:19,480 --> 00:28:21,980
let's say in in a in a book

975
00:28:20,540 --> 00:28:22,840
publishing business, it's going

976
00:28:22,040 --> 00:28:24,120
to be, you know, public

977
00:28:22,920 --> 00:28:26,480
relations, marketing operations,

978
00:28:24,180 --> 00:28:27,980
your design operations, and then

979
00:28:26,540 --> 00:28:29,480
of course, you as the leader of

980
00:28:28,060 --> 00:28:31,060
the organization, your children

981
00:28:29,560 --> 00:28:33,460
being the CEOs, that's PR by

982
00:28:33,460 --> 00:28:37,960
the way. That's the book

983
00:28:35,860 --> 00:28:39,460
business. Yeah, I love it. The

984
00:28:38,040 --> 00:28:40,900
energy that you bring to to a

985
00:28:39,540 --> 00:28:42,740
vision that quickly too is it's

986
00:28:40,960 --> 00:28:45,240
just what a blessing. What a

987
00:28:42,800 --> 00:28:46,800
gift, Chris. Let's dive into

988
00:28:45,300 --> 00:28:48,340
some of the more pragmatic

989
00:28:46,880 --> 00:28:49,640
questions we we go into into

990
00:28:48,400 --> 00:28:50,580
the show. I don't know if I have

991
00:28:49,700 --> 00:28:51,580
time to get to them all but

992
00:28:50,640 --> 00:28:52,740
maybe we can speed through them

993
00:28:51,640 --> 00:28:53,920
or maybe we decide to slow down

994
00:28:52,820 --> 00:28:55,080
and just realize, you know what?

995
00:28:53,980 --> 00:28:56,120
What we get to, we get to.

996
00:28:55,140 --> 00:28:58,380
What's your vision for those

997
00:28:56,180 --> 00:29:00,280
that you serve? I really want

998
00:28:58,460 --> 00:29:01,260
to build. Uh so, I have on my

999
00:29:00,360 --> 00:29:02,760
vision board. I want to create

1000
00:29:02,760 --> 00:29:05,560
a vision board that's

1001
00:29:04,200 --> 00:29:07,200
audacious but it's it's really

1002
00:29:05,640 --> 00:29:08,840
about the concept of a million.

1003
00:29:07,260 --> 00:29:10,040
I'm not talking about a million

1004
00:29:08,900 --> 00:29:12,300
in cash. I'm talking about a

1005
00:29:10,100 --> 00:29:13,800
million valuation. What it

1006
00:29:12,380 --> 00:29:14,900
takes to get to a million

1007
00:29:13,880 --> 00:29:16,280
valuation of an asset because

1008
00:29:14,980 --> 00:29:17,780
what happens when you have a

1009
00:29:16,340 --> 00:29:19,980
valuation, you have a sellable

1010
00:29:17,840 --> 00:29:21,080
asset. Now, most people in

1011
00:29:20,040 --> 00:29:22,780
America, most people around the

1012
00:29:21,140 --> 00:29:24,380
world, the largest single asset

1013
00:29:22,840 --> 00:29:25,680
you will ever own is a home.

1014
00:29:24,440 --> 00:29:26,660
I'm not going to get into

1015
00:29:25,760 --> 00:29:27,960
whether or not that's a good or

1016
00:29:26,720 --> 00:29:29,660
bad investment. What I'm here

1017
00:29:28,020 --> 00:29:31,560
to talk about is if you can't

1018
00:29:31,560 --> 00:29:34,800
buy a million dollar home, you'll

1019
00:29:33,500 --> 00:29:35,800
never see what a million dollars

1020
00:29:34,860 --> 00:29:36,840
can do in your life. That's

1021
00:29:35,860 --> 00:29:39,900
right. But if you can build a

1022
00:29:36,900 --> 00:29:42,000
million dollar idea and turn it

1023
00:29:39,980 --> 00:29:43,380
around and let's say sell it on

1024
00:29:42,080 --> 00:29:44,580
the capital market because

1025
00:29:43,440 --> 00:29:45,880
somebody believes they can put

1026
00:29:44,640 --> 00:29:47,340
the infrastructure, the people

1027
00:29:45,940 --> 00:29:48,880
in place to take that idea to

1028
00:29:47,420 --> 00:29:50,220
the next level. Well, let's say

1029
00:29:48,940 --> 00:29:51,780
you get, you know, 250 thousand

1030
00:29:50,280 --> 00:29:53,580
out of the sale after you

1031
00:29:51,840 --> 00:29:54,780
profit everything. Well, now

1032
00:29:53,660 --> 00:29:56,380
you've learned how to make

1033
00:29:54,860 --> 00:29:58,760
million dollar concepts over

1034
00:29:56,460 --> 00:30:00,360
and over. What my vision is is

1035
00:30:00,360 --> 00:30:03,740
that if you have a business

1036
00:30:02,060 --> 00:30:05,260
studio, the venture studio,

1037
00:30:03,800 --> 00:30:07,100
they are built into a way that

1038
00:30:05,340 --> 00:30:08,600
they can turn them around. Let

1039
00:30:07,180 --> 00:30:09,780
the business builders that, you

1040
00:30:08,680 --> 00:30:11,100
know, the people who want to,

1041
00:30:09,840 --> 00:30:12,580
the operators, excuse me, let

1042
00:30:11,180 --> 00:30:15,580
me, let me delineate. The

1043
00:30:12,640 --> 00:30:17,120
operators of society take over

1044
00:30:15,640 --> 00:30:18,780
ideas and you know, it's just

1045
00:30:17,180 --> 00:30:20,380
like the flavors of CEO. There's

1046
00:30:18,840 --> 00:30:21,780
the visionary CEO and there's

1047
00:30:20,460 --> 00:30:23,020
the operator, the person you

1048
00:30:21,860 --> 00:30:24,280
bring into the business when

1049
00:30:23,080 --> 00:30:25,720
you have to turn it around. The

1050
00:30:24,360 --> 00:30:27,120
best example is when Warren

1051
00:30:25,780 --> 00:30:28,700
Buffett had to be CEO of

1052
00:30:28,700 --> 00:30:32,120
the company, the market was in

1053
00:30:30,160 --> 00:30:33,260
turmoil. Warren Buffett because

1054
00:30:32,200 --> 00:30:35,660
of his genius and business and

1055
00:30:33,320 --> 00:30:37,160
his and his personality was

1056
00:30:35,740 --> 00:30:38,260
able to turn the business

1057
00:30:37,240 --> 00:30:40,640
around and then he brought

1058
00:30:38,340 --> 00:30:42,940
another CEO in. If we can help

1059
00:30:40,700 --> 00:30:45,340
the society split themselves

1060
00:30:43,000 --> 00:30:47,380
between the idea creators and

1061
00:30:45,400 --> 00:30:49,840
the operators and we bring

1062
00:30:47,440 --> 00:30:51,680
those together, we will have

1063
00:30:49,920 --> 00:30:53,280
deeper pools of commerce for

1064
00:30:51,740 --> 00:30:55,020
all groups represented. You

1065
00:30:53,340 --> 00:30:56,560
know, underrepresented,

1066
00:30:55,080 --> 00:30:58,460
nonrepresented, everybody can

1067
00:30:58,460 --> 00:31:02,300
have a different mindset than

1068
00:31:00,400 --> 00:31:03,960
creators. 100%. You just have

1069
00:31:02,360 --> 00:31:06,460
to marry the two. Well, it's

1070
00:31:04,040 --> 00:31:07,840
different phases. Um you know,

1071
00:31:06,540 --> 00:31:09,340
we we all focus in phases of

1072
00:31:07,900 --> 00:31:10,880
life. The the best examples of

1073
00:31:09,400 --> 00:31:12,000
that to me are the E myth and

1074
00:31:10,940 --> 00:31:13,500
then the book that built off

1075
00:31:12,080 --> 00:31:14,940
the E myth which is Rocket

1076
00:31:13,580 --> 00:31:16,380
Fuel and and and you know, they

1077
00:31:15,000 --> 00:31:19,340
talk more about the integrator

1078
00:31:16,440 --> 00:31:20,880
operator but I digress back to

1079
00:31:19,420 --> 00:31:22,380
the E myth and you already

1080
00:31:20,940 --> 00:31:23,580
alluded to the concept for those

1081
00:31:22,460 --> 00:31:25,280
of you who have not read that

1082
00:31:23,660 --> 00:31:26,880
book, it is a life changing

1083
00:31:26,880 --> 00:31:30,140
concept and you know, it's part

1084
00:31:28,400 --> 00:31:31,580
of it. He talks about the three

1085
00:31:30,200 --> 00:31:32,480
different personalities that

1086
00:31:31,640 --> 00:31:33,780
exist when all of us. We have

1087
00:31:32,540 --> 00:31:35,120
an entrepreneur with us. We

1088
00:31:33,840 --> 00:31:37,080
have a technician within us and

1089
00:31:35,180 --> 00:31:38,620
we have the manager within us.

1090
00:31:37,140 --> 00:31:39,960
The entrepreneur lives in the

1091
00:31:38,680 --> 00:31:41,220
future. Um you know, and only

1092
00:31:40,020 --> 00:31:43,060
looks at things in the future

1093
00:31:41,280 --> 00:31:44,560
typically. The technician is in

1094
00:31:43,120 --> 00:31:45,860
the present. They're the ones

1095
00:31:44,620 --> 00:31:46,960
who handle the technical

1096
00:31:45,920 --> 00:31:49,020
components of today's work. The

1097
00:31:47,020 --> 00:31:50,160
manager manages the past.

1098
00:31:49,100 --> 00:31:51,760
What's happened? The reports

1099
00:31:50,220 --> 00:31:53,300
and things like that and we

1100
00:31:51,820 --> 00:31:54,800
don't, we all have the capacity

1101
00:31:53,360 --> 00:31:55,940
to to hone in and channel those

1102
00:31:55,940 --> 00:31:58,220
things. So, what I want to

1103
00:31:57,040 --> 00:31:59,320
point out what you're talking

1104
00:31:58,280 --> 00:32:00,620
about is the same thing that I

1105
00:31:59,380 --> 00:32:02,680
know about my business first

1106
00:32:00,680 --> 00:32:04,520
class business. I'm not

1107
00:32:02,760 --> 00:32:06,920
designed nor do I want to run

1108
00:32:04,580 --> 00:32:08,960
first class business once it's

1109
00:32:06,980 --> 00:32:10,560
a 100 million dollar company.

1110
00:32:09,020 --> 00:32:12,660
Um even a 10 million dollar

1111
00:32:10,620 --> 00:32:15,340
company, I will probably not be

1112
00:32:12,720 --> 00:32:16,940
the operator to any extent. The

1113
00:32:15,400 --> 00:32:18,840
goal is to replace me in that

1114
00:32:17,000 --> 00:32:20,300
capacity so that I can continue

1115
00:32:18,900 --> 00:32:22,700
to function as you talked about

1116
00:32:20,360 --> 00:32:24,380
kind of chief ideologist if you

1117
00:32:24,380 --> 00:32:27,800
will. I need to be creating

1118
00:32:26,040 --> 00:32:29,340
projects and other things I need

1119
00:32:27,880 --> 00:32:30,840
to be creating outside the

1120
00:32:29,420 --> 00:32:32,340
scope of first class business.

1121
00:32:30,920 --> 00:32:33,820
So, we will probably have

1122
00:32:32,420 --> 00:32:36,380
ideologists within the company

1123
00:32:33,880 --> 00:32:38,960
itself that are built more

1124
00:32:36,460 --> 00:32:40,560
around the types of ideas that

1125
00:32:39,020 --> 00:32:42,220
that set entity that first

1126
00:32:40,620 --> 00:32:44,220
class business needs to create

1127
00:32:42,280 --> 00:32:46,100
that liberates me. It doesn't

1128
00:32:44,300 --> 00:32:47,800
steal my baby from me. It

1129
00:32:46,160 --> 00:32:49,260
allows me to move on and it

1130
00:32:47,860 --> 00:32:51,000
allows the business to evolve

1131
00:32:49,340 --> 00:32:52,760
much like your child does from

1132
00:32:52,760 --> 00:32:56,340
the beginning and pursue what

1133
00:32:54,640 --> 00:32:58,040
they need to pursue. The

1134
00:32:56,400 --> 00:32:59,600
business entity is you know,

1135
00:32:58,100 --> 00:33:01,440
when you look at it as your

1136
00:32:59,680 --> 00:33:03,080
baby, same thing. The goal is

1137
00:33:01,500 --> 00:33:04,540
to get it out of the nest. The

1138
00:33:03,140 --> 00:33:05,780
faster you can do that

1139
00:33:04,620 --> 00:33:08,320
responsibly, the better I

1140
00:33:05,840 --> 00:33:09,780
think. Absolutely. Absolutely.

1141
00:33:08,380 --> 00:33:10,680
I think what it what it what it

1142
00:33:09,840 --> 00:33:12,180
boils down to is the mindset of

1143
00:33:10,760 --> 00:33:13,760
really understanding what a CEO

1144
00:33:12,260 --> 00:33:15,220
does. I think one of the things

1145
00:33:13,820 --> 00:33:16,820
that really hurts us in society

1146
00:33:15,280 --> 00:33:18,320
is we use titles ubiquitously

1147
00:33:16,900 --> 00:33:20,600
and they don't denote the same

1148
00:33:18,400 --> 00:33:22,060
thing. So, when you think about

1149
00:33:22,060 --> 00:33:24,960
the title, you just think we're

1150
00:33:23,560 --> 00:33:26,360
supposed to use them. Yes.

1151
00:33:25,040 --> 00:33:27,940
Yes. So, we're like, I'm the

1152
00:33:26,440 --> 00:33:29,440
original creator creator of the

1153
00:33:28,000 --> 00:33:30,340
idea. I might be the chief

1154
00:33:29,500 --> 00:33:31,840
visionary officer. Hold on to

1155
00:33:30,400 --> 00:33:33,040
that. That might be yours. I

1156
00:33:31,900 --> 00:33:34,080
actually game theory to a couple

1157
00:33:33,100 --> 00:33:35,480
of AI models and they came up

1158
00:33:34,140 --> 00:33:36,680
with those titles. Chief

1159
00:33:35,540 --> 00:33:39,080
visionary officer might be your

1160
00:33:36,740 --> 00:33:40,620
thing. And what what I can see

1161
00:33:39,140 --> 00:33:41,880
is that when you see a CEO, so

1162
00:33:40,680 --> 00:33:43,320
if you're working in a company

1163
00:33:41,940 --> 00:33:45,080
of small business, let's say 200

1164
00:33:43,380 --> 00:33:47,620
employees, you see the CEO come

1165
00:33:45,160 --> 00:33:49,060
in doing work and depending on

1166
00:33:47,680 --> 00:33:50,660
where you are in the

1167
00:33:50,660 --> 00:33:53,800
company, you see him and you

1168
00:33:52,260 --> 00:33:55,560
see him working. So, you see

1169
00:33:53,860 --> 00:33:57,500
them as a technician. That's not

1170
00:33:55,640 --> 00:33:59,100
even true. When that CEO walks

1171
00:33:57,560 --> 00:34:00,700
into a room with their

1172
00:33:59,180 --> 00:34:02,300
executive team, he is talking

1173
00:34:00,780 --> 00:34:05,380
to or he or she, excuse me, as

1174
00:34:02,380 --> 00:34:06,920
the managers of the operation.

1175
00:34:05,440 --> 00:34:08,620
Now, let me break down what the

1176
00:34:06,980 --> 00:34:10,380
manager concept truly means. In

1177
00:34:08,680 --> 00:34:11,780
the manager, I want you to

1178
00:34:10,440 --> 00:34:13,220
think of McDonald's and I want

1179
00:34:11,860 --> 00:34:14,580
you to think of Starbucks and I

1180
00:34:13,280 --> 00:34:15,620
want you to think of everywhere

1181
00:34:14,660 --> 00:34:16,820
you've ever been where there's a

1182
00:34:15,680 --> 00:34:17,860
McDonald's everywhere where

1183
00:34:16,880 --> 00:34:19,260
you've ever been there's a

1184
00:34:19,260 --> 00:34:22,160
McDonald's. It's fundamentally

1185
00:34:20,560 --> 00:34:23,100
different. I mean, the food

1186
00:34:22,240 --> 00:34:24,240
tastes different, the coffee

1187
00:34:23,160 --> 00:34:25,340
tastes different, the

1188
00:34:24,300 --> 00:34:27,500
experience is different. You let

1189
00:34:25,400 --> 00:34:29,140
me know. That is the

1190
00:34:27,580 --> 00:34:30,480
quintessential operation of a

1191
00:34:29,200 --> 00:34:32,680
business is to have managers in

1192
00:34:30,540 --> 00:34:34,980
place. So, the way that we see

1193
00:34:32,740 --> 00:34:36,480
entrepreneurship, we do not

1194
00:34:35,040 --> 00:34:38,980
think in terms of having people

1195
00:34:36,540 --> 00:34:40,620
who oversee systems that

1196
00:34:39,040 --> 00:34:42,980
produce outcomes. What we see is

1197
00:34:40,680 --> 00:34:44,820
there's work to be done. We see

1198
00:34:43,060 --> 00:34:47,360
our former bosses working. We

1199
00:34:44,880 --> 00:34:49,060
see nothing but work. The very

1200
00:34:49,060 --> 00:34:52,840
same way that we see it. Amy

1201
00:34:50,800 --> 00:34:55,440
Diamond of JP Morgan Chase. The

1202
00:34:52,900 --> 00:34:57,000
amount of business units,

1203
00:34:55,500 --> 00:34:59,480
managers, factories that he

1204
00:34:57,080 --> 00:35:01,080
oversees is the reason why the

1205
00:34:59,540 --> 00:35:03,180
company is as successful as it

1206
00:35:01,140 --> 00:35:04,580
is. The scary thing for us as

1207
00:35:03,240 --> 00:35:06,080
entrepreneurs is we don't really

1208
00:35:04,640 --> 00:35:08,620
have an understanding of how to

1209
00:35:06,140 --> 00:35:10,180
quickly build teams together

1210
00:35:08,680 --> 00:35:11,620
and that's one of my visions for

1211
00:35:10,260 --> 00:35:13,220
the future is that somebody can

1212
00:35:11,680 --> 00:35:14,820
come and I can create that

1213
00:35:13,280 --> 00:35:16,260
McDonald's factory or we can

1214
00:35:14,900 --> 00:35:17,860
create the McDonald's factory

1215
00:35:17,860 --> 00:35:20,860
and I can think about, well,

1216
00:35:19,460 --> 00:35:22,340
I've never built a customer

1217
00:35:20,940 --> 00:35:23,840
support department before. I

1218
00:35:22,400 --> 00:35:25,140
have no idea who I should hire.

1219
00:35:23,900 --> 00:35:26,480
What systems I should put in the

1220
00:35:25,200 --> 00:35:27,640
place? What should be my

1221
00:35:26,540 --> 00:35:29,080
philosophy of the department?

1222
00:35:27,700 --> 00:35:30,580
Those are the types of things

1223
00:35:29,140 --> 00:35:31,980
that always hold us back from

1224
00:35:30,640 --> 00:35:33,520
being able to scale our idea

1225
00:35:32,040 --> 00:35:34,880
past the original technician

1226
00:35:33,580 --> 00:35:35,980
concept which I've gotten

1227
00:35:34,940 --> 00:35:38,820
trapped in several times in my

1228
00:35:36,040 --> 00:35:40,280
venture career. Absolutely and

1229
00:35:38,880 --> 00:35:42,220
and it's it's kind of a it can

1230
00:35:40,360 --> 00:35:44,060
be a very painstaking process

1231
00:35:42,280 --> 00:35:46,300
too for the visionary to have

1232
00:35:46,300 --> 00:35:50,140
to do that. I think it's sad how

1233
00:35:48,500 --> 00:35:52,080
many people feel like they need

1234
00:35:50,200 --> 00:35:53,580
to do that alone. You know, or

1235
00:35:52,140 --> 00:35:55,240
with a small team or with, you

1236
00:35:53,640 --> 00:35:56,280
know, their their excited

1237
00:35:55,320 --> 00:35:57,640
friend who wants to support

1238
00:35:56,340 --> 00:35:58,720
them but doesn't really have

1239
00:35:57,720 --> 00:35:59,880
the qualifications to do so.

1240
00:35:58,780 --> 00:36:01,180
It's like they can come along

1241
00:35:59,940 --> 00:36:02,680
for the ride and they can they

1242
00:36:01,260 --> 00:36:04,180
can participate in a lot of

1243
00:36:02,760 --> 00:36:06,020
ways but the moment you start

1244
00:36:04,260 --> 00:36:07,420
putting lab coats on people

1245
00:36:06,080 --> 00:36:08,860
that aren't scientists, you

1246
00:36:07,500 --> 00:36:10,220
know, or stethoscopes around

1247
00:36:08,920 --> 00:36:11,720
people's necks that aren't

1248
00:36:10,300 --> 00:36:13,300
doctors is usually the moment

1249
00:36:11,800 --> 00:36:14,860
your brand begins to fail

1250
00:36:14,860 --> 00:36:18,060
because of your failures. What

1251
00:36:16,300 --> 00:36:20,740
has been your worst leadership

1252
00:36:18,140 --> 00:36:22,300
experience ever, Chris? I I

1253
00:36:20,800 --> 00:36:24,780
will take full ownership of my

1254
00:36:22,380 --> 00:36:26,380
failure. Uh so, as as I was

1255
00:36:24,840 --> 00:36:28,780
venturing, I I got to the point

1256
00:36:26,440 --> 00:36:30,280
a couple of years in uh 2018,

1257
00:36:28,840 --> 00:36:31,740
early 2020, I'm the chief

1258
00:36:30,340 --> 00:36:33,280
strategy officer for several

1259
00:36:31,820 --> 00:36:34,480
companies. Now, I'm in the

1260
00:36:33,340 --> 00:36:36,080
present. I'm absolutely loving

1261
00:36:34,540 --> 00:36:37,520
everything I'm doing,

1262
00:36:36,160 --> 00:36:38,760
recommending uh direction and

1263
00:36:37,580 --> 00:36:39,860
I failed every single business

1264
00:36:38,820 --> 00:36:41,720
that failed because I didn't

1265
00:36:39,920 --> 00:36:43,420
see the pandemic coming. Now,

1266
00:36:43,420 --> 00:36:46,840
in the national market, the

1267
00:36:45,080 --> 00:36:48,220
pandemic was disrupting

1268
00:36:46,920 --> 00:36:50,820
businesses as early as October

1269
00:36:48,280 --> 00:36:52,420
of 2019. There was something

1270
00:36:50,880 --> 00:36:53,980
coming and I've lost the

1271
00:36:52,480 --> 00:36:55,320
ability to look forward

1272
00:36:54,060 --> 00:36:57,220
because I got trapped looking

1273
00:36:55,400 --> 00:36:58,900
downward and for me as a

1274
00:36:57,300 --> 00:37:00,420
leader, I took that. I mean, I

1275
00:36:58,960 --> 00:37:02,060
took that exceptionally hard

1276
00:37:00,500 --> 00:37:03,560
uh because that was my that was

1277
00:37:02,140 --> 00:37:04,960
my charter and so from a

1278
00:37:03,640 --> 00:37:06,100
leadership perspective, it

1279
00:37:05,040 --> 00:37:07,300
ended up being a great

1280
00:37:06,160 --> 00:37:08,800
teaching opportunity. So, as

1281
00:37:07,360 --> 00:37:09,740
soon as that they start

1282
00:37:08,880 --> 00:37:11,180
cratering, I went back to

1283
00:37:09,800 --> 00:37:12,280
business school. I went and

1284
00:37:12,280 --> 00:37:14,920
I went back to business school

1285
00:37:13,380 --> 00:37:16,520
and I was able to upgrade my

1286
00:37:14,980 --> 00:37:17,760
understanding of my

1287
00:37:16,580 --> 00:37:20,020
responsibilities in business.

1288
00:37:17,820 --> 00:37:22,320
So, I would say the pandemic

1289
00:37:20,080 --> 00:37:24,460
coming along and me not having

1290
00:37:22,400 --> 00:37:26,100
enough education on the

1291
00:37:24,520 --> 00:37:27,720
strategy side to bolster my

1292
00:37:26,160 --> 00:37:29,160
teams, right? So, I'm serving

1293
00:37:27,800 --> 00:37:30,800
as chief strategy officer for

1294
00:37:29,240 --> 00:37:32,260
several companies and I'm

1295
00:37:30,860 --> 00:37:33,700
expecting the teams to have a

1296
00:37:32,340 --> 00:37:34,840
certain level of like, hey,

1297
00:37:33,760 --> 00:37:36,200
this is the way we're going to

1298
00:37:34,900 --> 00:37:37,700
navigate this incredibly tough

1299
00:37:36,280 --> 00:37:39,040
situation. None of us have

1300
00:37:37,780 --> 00:37:40,900
dealt with that before and I

1301
00:37:40,900 --> 00:37:44,140
would be at the very top of the

1302
00:37:42,880 --> 00:37:45,620
organization saying in crisis

1303
00:37:44,220 --> 00:37:47,320
management, I'll be the one to

1304
00:37:45,680 --> 00:37:48,920
steward the ship. Rather than

1305
00:37:47,380 --> 00:37:50,280
do that, I focused on

1306
00:37:48,980 --> 00:37:51,780
stewarding my ship which was

1307
00:37:50,360 --> 00:37:53,320
poor leadership. I come out the

1308
00:37:51,860 --> 00:37:55,360
other side but then I lose my

1309
00:37:53,380 --> 00:37:56,920
startups who did not have as

1310
00:37:55,420 --> 00:37:58,320
strong of a of a team in place

1311
00:37:57,000 --> 00:38:00,900
at the very beginning of the

1312
00:37:58,400 --> 00:38:02,300
pandemic. Well said. There's a

1313
00:38:00,960 --> 00:38:03,460
there's a lot of great lessons

1314
00:38:02,360 --> 00:38:05,640
in there and the the humility

1315
00:38:03,540 --> 00:38:07,240
to own such a disaster and and

1316
00:38:05,700 --> 00:38:08,800
look at that from a self self

1317
00:38:08,800 --> 00:38:12,640
perspective, you know, you're

1318
00:38:10,400 --> 00:38:14,940
not just a leader of a company

1319
00:38:12,700 --> 00:38:16,540
versus just you know, washing it

1320
00:38:15,000 --> 00:38:17,740
over. Um you know, and say,

1321
00:38:16,600 --> 00:38:19,720
well, everybody would have had

1322
00:38:17,820 --> 00:38:21,420
a bad experience here. Um it

1323
00:38:19,780 --> 00:38:23,320
takes a an important amount of

1324
00:38:21,480 --> 00:38:25,060
character and virtue to do that.

1325
00:38:23,380 --> 00:38:26,760
So, appreciate that. The

1326
00:38:25,120 --> 00:38:27,760
example. What's your best

1327
00:38:26,820 --> 00:38:30,420
leadership experience look like?

1328
00:38:27,820 --> 00:38:31,760
Okay. So, my favorite leadership

1329
00:38:30,480 --> 00:38:33,360
experience of all time was

1330
00:38:31,820 --> 00:38:34,820
working for Don Smith at Black

1331
00:38:33,420 --> 00:38:36,760
Night Financial. So, he was the

1332
00:38:34,900 --> 00:38:38,360
chief technology officer and he

1333
00:38:38,360 --> 00:38:42,980
was in a lot of operations and

1334
00:38:40,000 --> 00:38:44,380
so I'm you know, 2015, I'm a

1335
00:38:43,040 --> 00:38:45,580
year and a half in the product

1336
00:38:44,440 --> 00:38:47,080
management but I explained him

1337
00:38:45,640 --> 00:38:48,540
with things that I was doing and

1338
00:38:47,140 --> 00:38:49,820
he was like, okay, come on in.

1339
00:38:48,620 --> 00:38:51,380
We own a Saturday shook hands.

1340
00:38:49,880 --> 00:38:53,220
I'm in on a Monday and he gave

1341
00:38:51,440 --> 00:38:55,080
me everything I needed which

1342
00:38:53,280 --> 00:38:56,960
was to be left to figure the

1343
00:38:55,160 --> 00:38:58,720
problems out. What I found out

1344
00:38:57,020 --> 00:39:00,360
about leadership over my career.

1345
00:38:58,780 --> 00:39:01,900
Now, that was the ending of my

1346
00:39:00,420 --> 00:39:02,920
sixteen-year career. I had

1347
00:39:01,960 --> 00:39:05,300
worked under some great rich

1348
00:39:03,000 --> 00:39:07,260
fantasy at Insight. I've worked

1349
00:39:07,260 --> 00:39:10,860
with a lot of CEOs but in the

1350
00:39:09,260 --> 00:39:12,540
organizations of Robert Half

1351
00:39:10,940 --> 00:39:13,640
International, I've been at

1352
00:39:12,600 --> 00:39:15,340
CarMax, a lot of Fortune 500

1353
00:39:13,700 --> 00:39:16,800
companies. When I got to Black

1354
00:39:15,400 --> 00:39:18,300
Night, what I realized is that

1355
00:39:16,880 --> 00:39:20,280
the best leaders are people who

1356
00:39:18,380 --> 00:39:22,540
understand how to hire people

1357
00:39:20,340 --> 00:39:24,020
who will own whatever it is

1358
00:39:22,620 --> 00:39:25,340
you're asking them to do and

1359
00:39:24,080 --> 00:39:27,120
ownership looks completely

1360
00:39:25,420 --> 00:39:28,580
different than work. Ownership

1361
00:39:27,180 --> 00:39:30,480
is looking for opportunities to

1362
00:39:28,660 --> 00:39:32,060
improve, creating plans,

1363
00:39:30,560 --> 00:39:34,460
basically being a complete and

1364
00:39:32,120 --> 00:39:35,820
total control of presenting the

1365
00:39:35,820 --> 00:39:39,000
best leadership possible. And

1366
00:39:37,260 --> 00:39:40,500
so, I believe that Don Smith's

1367
00:39:39,060 --> 00:39:41,900
leadership who I believe is

1368
00:39:40,560 --> 00:39:43,500
Tom Sanzone who's the CEO of

1369
00:39:41,960 --> 00:39:44,860
the parent company had that

1370
00:39:43,560 --> 00:39:46,440
same leadership which is finding

1371
00:39:44,940 --> 00:39:48,540
a capable person who will take

1372
00:39:46,500 --> 00:39:50,040
complete ownership of the

1373
00:39:48,600 --> 00:39:51,540
success and failure of the set

1374
00:39:50,100 --> 00:39:52,940
of initiatives they're

1375
00:39:51,600 --> 00:39:54,580
responsible for and I think more

1376
00:39:53,000 --> 00:39:55,640
leaders if they could

1377
00:39:54,640 --> 00:39:57,240
understand that if you hire the

1378
00:39:55,720 --> 00:39:58,480
right type of ownership

1379
00:39:57,320 --> 00:39:59,780
mindset, that's what people mean

1380
00:39:58,540 --> 00:40:00,680
by owner, entrepreneurial

1381
00:39:59,840 --> 00:40:02,480
mindset. They should say

1382
00:40:00,740 --> 00:40:03,760
ownership mindset. Ownership

1383
00:40:02,560 --> 00:40:04,820
sounds different, right? So,

1384
00:40:04,820 --> 00:40:08,460
if I say owner, think of team

1385
00:40:06,020 --> 00:40:09,960
owner, think of a football team

1386
00:40:08,520 --> 00:40:11,200
owner, a basketball team owner.

1387
00:40:10,020 --> 00:40:12,720
They have a completely

1388
00:40:11,260 --> 00:40:14,600
different relationship to their

1389
00:40:12,800 --> 00:40:16,100
organization. So, if we stop

1390
00:40:14,660 --> 00:40:17,760
using entrepreneurial mindset

1391
00:40:16,160 --> 00:40:19,060
and use ownership mindset.

1392
00:40:17,840 --> 00:40:20,660
Insight into that though. You

1393
00:40:19,140 --> 00:40:22,200
have some unfair advantage

1394
00:40:20,740 --> 00:40:24,700
insight into the ownership of

1395
00:40:22,260 --> 00:40:26,180
of sports teams. Uh remind me

1396
00:40:24,780 --> 00:40:28,340
of your background. So, so my

1397
00:40:26,240 --> 00:40:29,840
uncle, my uncle, when the

1398
00:40:28,400 --> 00:40:31,280
Arizona Cardinals made it to

1399
00:40:29,920 --> 00:40:32,640
the the Super Bowl, my uncle

1400
00:40:31,340 --> 00:40:33,840
was the general manager. Uh

1401
00:40:33,840 --> 00:40:36,200
he was the first player

1402
00:40:35,040 --> 00:40:38,040
personnel for the uh the

1403
00:40:36,260 --> 00:40:39,700
Chicago Bears. My grandfather

1404
00:40:38,100 --> 00:40:41,000
was one of the first African

1405
00:40:39,780 --> 00:40:42,400
American directors of player

1406
00:40:41,080 --> 00:40:44,180
personnel for the Philadelphia

1407
00:40:42,480 --> 00:40:45,740
Eagles. So, I have always

1408
00:40:44,240 --> 00:40:47,280
understood the way that

1409
00:40:45,820 --> 00:40:48,820
business works from the

1410
00:40:47,340 --> 00:40:49,880
ownership of a team

1411
00:40:48,880 --> 00:40:51,180
standpoint. So, what is that?

1412
00:40:49,940 --> 00:40:52,320
And and break that down for us

1413
00:40:51,260 --> 00:40:53,760
because I don't think a lot of

1414
00:40:52,380 --> 00:40:54,860
us understand or know what the

1415
00:40:53,820 --> 00:40:55,980
owners, I mean, I think a lot

1416
00:40:54,920 --> 00:40:57,720
of people think they just sit

1417
00:40:56,060 --> 00:40:59,120
around and own the team.

1418
00:40:57,800 --> 00:41:00,600
Absolutely. I've also heard

1419
00:40:59,200 --> 00:41:02,400
that like people like Mark

1420
00:41:02,400 --> 00:41:05,740
Cuban, they've been there every

1421
00:41:04,200 --> 00:41:06,300
single year to thank them for

1422
00:41:05,800 --> 00:41:07,300
being season ticket holders

1423
00:41:06,380 --> 00:41:08,280
and that's a lot of phone

1424
00:41:07,380 --> 00:41:09,740
calls in addition all the

1425
00:41:08,340 --> 00:41:10,480
businesses he runs. So, what

1426
00:41:09,800 --> 00:41:11,940
does it look like? What does

1427
00:41:10,540 --> 00:41:13,480
an owner actually do? Let's

1428
00:41:12,020 --> 00:41:14,440
let's look at Mark Cuban.

1429
00:41:13,540 --> 00:41:15,820
We'll use Mark Cuban. That's a

1430
00:41:14,520 --> 00:41:17,280
perfect example. The very first

1431
00:41:15,880 --> 00:41:18,620
thing Mark Cuban does is he

1432
00:41:17,340 --> 00:41:20,080
splits his business between two

1433
00:41:18,680 --> 00:41:21,360
halves. You're going to have

1434
00:41:20,160 --> 00:41:22,260
the administration side of the

1435
00:41:21,420 --> 00:41:23,820
business. Let's call it the

1436
00:41:22,320 --> 00:41:25,420
business of basketball and

1437
00:41:23,880 --> 00:41:26,660
then the actual team

1438
00:41:25,500 --> 00:41:28,200
operations. That's the coach,

1439
00:41:26,720 --> 00:41:29,600
the players, and that type of

1440
00:41:28,260 --> 00:41:31,200
respect. So, you're going to

1441
00:41:31,200 --> 00:41:34,100
have a coach. The basic would

1442
00:41:32,800 --> 00:41:34,940
be if we're going to use the

1443
00:41:34,180 --> 00:41:36,180
San Antonio Spurs, that's

1444
00:41:35,000 --> 00:41:37,580
Greg Popovich. Typically, you

1445
00:41:36,240 --> 00:41:38,940
have two different people there

1446
00:41:37,640 --> 00:41:41,140
and then you're going to have a

1447
00:41:39,000 --> 00:41:42,640
a coach of the team. Typically,

1448
00:41:41,220 --> 00:41:44,220
what you then have is a set of

1449
00:41:42,720 --> 00:41:45,720
operations below them. If we're

1450
00:41:44,280 --> 00:41:47,220
going to use football for an

1451
00:41:45,780 --> 00:41:48,680
example over basketball because

1452
00:41:47,280 --> 00:41:50,160
it's complex, it resembles

1453
00:41:48,760 --> 00:41:51,760
business more. Right. Okay. So,

1454
00:41:50,220 --> 00:41:53,160
when you hire a coach as an

1455
00:41:51,820 --> 00:41:54,200
owner of the the Houston

1456
00:41:53,220 --> 00:41:55,560
Texans, what do they have to

1457
00:41:54,260 --> 00:41:56,700
hire next? They have to have

1458
00:41:55,620 --> 00:41:58,060
offense and defensive

1459
00:41:56,760 --> 00:41:59,560
coordinators. Now, that's two.

1460
00:41:59,560 --> 00:42:02,800
You have the football, football

1461
00:42:01,140 --> 00:42:04,240
operations. Now, you're an

1462
00:42:02,880 --> 00:42:05,440
offense and defensive

1463
00:42:04,300 --> 00:42:06,680
coordinators. Now, they have

1464
00:42:05,500 --> 00:42:07,880
their respective set of coaches

1465
00:42:06,740 --> 00:42:08,840
that they have to put into

1466
00:42:07,940 --> 00:42:09,980
place. Quarterback coach, your

1467
00:42:08,920 --> 00:42:10,940
wide receiver coach, your

1468
00:42:10,040 --> 00:42:11,980
tight end coach, and your

1469
00:42:11,020 --> 00:42:13,480
running back coach. That's the

1470
00:42:12,040 --> 00:42:14,480
offense side. Defenses,

1471
00:42:13,540 --> 00:42:16,360
defensive line, defensive backs,

1472
00:42:14,560 --> 00:42:17,980
linebackers, safety. Okay. So,

1473
00:42:16,420 --> 00:42:20,160
now, you have four coaches, two

1474
00:42:18,060 --> 00:42:21,920
coordinators, one head coach.

1475
00:42:20,220 --> 00:42:23,920
That's an entire operation. Now,

1476
00:42:22,000 --> 00:42:25,500
you fill in the players and so

1477
00:42:24,000 --> 00:42:26,760
what that does is and then you

1478
00:42:25,560 --> 00:42:27,700
look on the football operation

1479
00:42:26,820 --> 00:42:28,760
side. You have a marketing

1480
00:42:28,760 --> 00:42:31,100
department, you have a

1481
00:42:29,960 --> 00:42:32,600
technology department, no

1482
00:42:31,160 --> 00:42:34,200
different than any other

1483
00:42:32,660 --> 00:42:35,700
business, right? Liabilities of

1484
00:42:34,260 --> 00:42:37,200
the stadium and hundreds of

1485
00:42:35,760 --> 00:42:39,400
thousands of fans. Absolutely,

1486
00:42:37,280 --> 00:42:41,780
absolutely. So, what Mark Cuban

1487
00:42:39,480 --> 00:42:43,640
does as an owner is he leads

1488
00:42:41,840 --> 00:42:45,020
the brand. See, those those

1489
00:42:43,720 --> 00:42:46,680
phone calls, that's a brand

1490
00:42:45,080 --> 00:42:48,620
experience. Mark Cuban is a

1491
00:42:46,740 --> 00:42:50,180
genius brand manager. One of

1492
00:42:48,680 --> 00:42:51,980
the best I've ever seen in the

1493
00:42:50,260 --> 00:42:53,560
history of branding. He

1494
00:42:52,060 --> 00:42:55,220
understands. When you told me

1495
00:42:53,620 --> 00:42:58,160
that, has he ever called you?

1496
00:42:58,160 --> 00:43:02,080
He's like, hey, what do I

1497
00:43:01,100 --> 00:43:03,580
immediately think? Wow, that's

1498
00:43:02,140 --> 00:43:05,180
cool. Now, I want to look up

1499
00:43:03,640 --> 00:43:06,480
Mark Cuban. Now, I'm into what

1500
00:43:05,240 --> 00:43:07,440
happens when you look up Mark

1501
00:43:06,540 --> 00:43:09,040
Cuban. Do you immediately go

1502
00:43:07,520 --> 00:43:10,140
to Alice Mavericks? No.

1503
00:43:09,120 --> 00:43:11,680
Shark Tank. From there, it's

1504
00:43:10,220 --> 00:43:13,080
Yahoo. From there, it's

1505
00:43:11,740 --> 00:43:15,480
broadcast me and then you see

1506
00:43:13,140 --> 00:43:16,960
this incredible, incredible

1507
00:43:15,560 --> 00:43:18,560
outline of a person who

1508
00:43:17,020 --> 00:43:20,460
understands how to take a

1509
00:43:18,620 --> 00:43:22,500
concept, find the people, get

1510
00:43:20,520 --> 00:43:25,100
the people moving towards all.

1511
00:43:22,560 --> 00:43:27,000
And getting them to own that

1512
00:43:27,000 --> 00:43:30,840
concept. Thank you for the

1513
00:43:29,000 --> 00:43:33,380
insight on that. And so, if you

1514
00:43:30,900 --> 00:43:35,080
only had one opportunity to

1515
00:43:33,440 --> 00:43:36,680
share one more lesson, one

1516
00:43:35,140 --> 00:43:38,780
powerful lesson with visionaries

1517
00:43:36,740 --> 00:43:41,880
based on your experience and

1518
00:43:38,840 --> 00:43:44,360
this was it. What would it be?

1519
00:43:41,960 --> 00:43:46,380
Focus on systems. Focus on

1520
00:43:44,420 --> 00:43:47,880
owner, on people who own

1521
00:43:46,460 --> 00:43:49,360
systems. If you are not a

1522
00:43:47,960 --> 00:43:52,200
great system, stank or find one

1523
00:43:49,420 --> 00:43:54,200
who is. Focus on system or you

1524
00:43:52,260 --> 00:43:56,000
focus on anything else because

1525
00:43:56,000 --> 00:43:59,240
the most important thing in a

1526
00:43:57,800 --> 00:44:01,280
hundred company is business

1527
00:43:59,300 --> 00:44:02,780
processes, workflows, systems.

1528
00:44:01,340 --> 00:44:03,880
They are and people who are

1529
00:44:02,840 --> 00:44:04,880
interchangeable. Not that

1530
00:44:03,940 --> 00:44:06,440
they're not valuable. Don't

1531
00:44:04,940 --> 00:44:07,640
mistake that statement. What

1532
00:44:06,520 --> 00:44:09,020
I'm saying is is that over the

1533
00:44:07,720 --> 00:44:10,480
hundred plus years that Lehman

1534
00:44:09,080 --> 00:44:12,020
Brothers was in business before

1535
00:44:10,540 --> 00:44:13,520
fail, they had had thousands of

1536
00:44:12,080 --> 00:44:14,920
employees cycle through

1537
00:44:13,580 --> 00:44:16,820
hundreds and thousands of

1538
00:44:14,980 --> 00:44:18,420
positions. And so, if you focus

1539
00:44:16,880 --> 00:44:20,020
on the structure of the

1540
00:44:18,500 --> 00:44:21,500
business, putting structure in

1541
00:44:20,100 --> 00:44:22,860
place, you can find the right

1542
00:44:21,560 --> 00:44:24,160
people to fit into these

1543
00:44:22,920 --> 00:44:25,160
structures. So, that would be

1544
00:44:25,160 --> 00:44:28,300
the key to the success of the

1545
00:44:26,240 --> 00:44:30,380
systems and structure.

1546
00:44:28,380 --> 00:44:32,380
Absolutely. That's what provides

1547
00:44:30,440 --> 00:44:33,980
the stability as well for

1548
00:44:32,440 --> 00:44:36,780
people who care tremendously

1549
00:44:34,040 --> 00:44:38,380
about security, stability,

1550
00:44:36,840 --> 00:44:39,780
making sure that, you know, they

1551
00:44:38,440 --> 00:44:41,080
they know what to expect day in

1552
00:44:39,840 --> 00:44:42,560
and day out without systems,

1553
00:44:41,160 --> 00:44:44,960
that workflows, that processes,

1554
00:44:42,620 --> 00:44:46,560
that becomes a very a very

1555
00:44:45,020 --> 00:44:47,920
challenging reality that most

1556
00:44:46,620 --> 00:44:49,260
people don't want to deal with

1557
00:44:48,000 --> 00:44:50,700
it and that's that's totally

1558
00:44:49,320 --> 00:44:52,160
fine. In fact, I think that's

1559
00:44:50,760 --> 00:44:53,300
that's something that as an

1560
00:44:52,220 --> 00:44:54,700
entrepreneur, I had to learn to

1561
00:44:54,700 --> 00:44:58,340
do it by having children and

1562
00:44:56,080 --> 00:45:00,180
growing up. Um that's where I

1563
00:44:58,400 --> 00:45:02,640
was like, oh, okay. Security is

1564
00:45:00,240 --> 00:45:04,740
a kind of a cool thing. Um then

1565
00:45:02,720 --> 00:45:05,680
it became, oh my gosh,

1566
00:45:04,820 --> 00:45:08,820
security is like everything I

1567
00:45:05,740 --> 00:45:10,720
live for now. Um so, it's it's

1568
00:45:08,880 --> 00:45:12,620
it's the it's the aspect of

1569
00:45:10,780 --> 00:45:14,560
maturity. Alright. Um so, we've

1570
00:45:12,680 --> 00:45:17,560
we're about out of time but

1571
00:45:14,620 --> 00:45:19,160
before we wrap up, Chris, um

1572
00:45:17,620 --> 00:45:21,560
one one final thought on either

1573
00:45:19,220 --> 00:45:22,600
chat GPT, private equity

1574
00:45:21,640 --> 00:45:23,860
principles, in fact, no, let's

1575
00:45:23,860 --> 00:45:26,500
start with the AI. What are

1576
00:45:25,160 --> 00:45:28,000
some of the principles you

1577
00:45:26,560 --> 00:45:28,740
throw out that these

1578
00:45:28,060 --> 00:45:31,780
entrepreneurs should be looking

1579
00:45:28,800 --> 00:45:33,080
to develop? Absolutely. So,

1580
00:45:31,840 --> 00:45:34,780
number one, look for existing

1581
00:45:33,140 --> 00:45:36,440
operations that you can take

1582
00:45:34,840 --> 00:45:37,780
over. So, the thing that I

1583
00:45:36,520 --> 00:45:39,420
would say that I want to close

1584
00:45:37,840 --> 00:45:41,880
out with is AI, I want you to

1585
00:45:39,480 --> 00:45:43,680
think of AI operations and

1586
00:45:41,940 --> 00:45:45,220
think about how you can

1587
00:45:43,760 --> 00:45:46,420
integrate AI into each of the

1588
00:45:45,280 --> 00:45:47,920
systems of an existing business

1589
00:45:46,480 --> 00:45:49,420
and maximize profitability. So,

1590
00:45:47,980 --> 00:45:50,900
on the private equity front, if

1591
00:45:49,500 --> 00:45:53,400
you have a a business that's

1592
00:45:53,400 --> 00:45:57,100
already AI end to end for

1593
00:45:55,940 --> 00:45:58,500
business intelligence and

1594
00:45:57,180 --> 00:45:59,780
process optimization, you just

1595
00:45:58,580 --> 00:46:01,280
stay in those two lanes across

1596
00:45:59,840 --> 00:46:02,680
all of the different respects

1597
00:46:01,340 --> 00:46:04,240
of that business. You can drive

1598
00:46:02,740 --> 00:46:06,820
profitability without having to

1599
00:46:04,320 --> 00:46:08,340
increase expendability.

1600
00:46:06,880 --> 00:46:09,580
Expenses don't rise and so I

1601
00:46:08,420 --> 00:46:11,080
would say on the private equity

1602
00:46:09,640 --> 00:46:13,320
market, AI operations and

1603
00:46:11,160 --> 00:46:14,820
things like that. Love it. Now,

1604
00:46:13,380 --> 00:46:16,060
if you're that type of person

1605
00:46:14,880 --> 00:46:18,320
who's like, man, I wish I

1606
00:46:16,120 --> 00:46:19,820
understood that and I wish I

1607
00:46:18,400 --> 00:46:21,200
could do that. What do you

1608
00:46:19,900 --> 00:46:22,300
recommend people do? I mean, I

1609
00:46:22,300 --> 00:46:25,440
mean, I'm not going to be like

1610
00:46:23,500 --> 00:46:27,200
you and and or somebody like

1611
00:46:25,500 --> 00:46:29,140
you said, hiring somebody. How

1612
00:46:27,280 --> 00:46:30,380
do they go about that?

1613
00:46:29,200 --> 00:46:31,240
Absolutely. So, you're going to

1614
00:46:30,440 --> 00:46:32,340
be looking for three types of

1615
00:46:31,320 --> 00:46:34,140
people. You're going to be

1616
00:46:32,420 --> 00:46:36,820
looking for an AI advisor,

1617
00:46:34,220 --> 00:46:38,320
somebody who is a chief

1618
00:46:36,880 --> 00:46:40,820
technologist or a chief data

1619
00:46:38,380 --> 00:46:42,320
officer. You want people who

1620
00:46:40,880 --> 00:46:44,320
have had experience turning

1621
00:46:42,380 --> 00:46:45,820
technology concepts into

1622
00:46:44,400 --> 00:46:47,300
operations or you're going to

1623
00:46:45,900 --> 00:46:48,800
want people who understand AI

1624
00:46:47,360 --> 00:46:50,260
very well. You're going to want

1625
00:46:48,860 --> 00:46:51,260
to understand people who

1626
00:46:51,260 --> 00:46:53,480
understand AI very well. You

1627
00:46:52,220 --> 00:46:54,380
want to decide first because

1628
00:46:53,560 --> 00:46:55,820
then what that allows you to do

1629
00:46:54,460 --> 00:46:57,160
is understand what assets you

1630
00:46:55,880 --> 00:46:58,420
actually have inside of this

1631
00:46:57,220 --> 00:47:00,020
business and then you can begin

1632
00:46:58,500 --> 00:47:01,220
to create from that particular

1633
00:47:00,100 --> 00:47:02,500
business. So, I'd say it's

1634
00:47:01,300 --> 00:47:04,200
either a head of AI, a chief

1635
00:47:02,560 --> 00:47:05,740
technology officer who has some

1636
00:47:04,260 --> 00:47:07,200
AI or operations background,

1637
00:47:05,800 --> 00:47:08,500
and then a chief data officer

1638
00:47:07,260 --> 00:47:09,440
would be the three people I

1639
00:47:08,560 --> 00:47:12,000
would reach out to and start

1640
00:47:09,500 --> 00:47:13,640
building relationships. Awesome.

1641
00:47:12,080 --> 00:47:15,600
Well said, man. And another

1642
00:47:13,700 --> 00:47:17,080
another tip on that front

1643
00:47:15,680 --> 00:47:18,640
visionaries is to make sure

1644
00:47:17,140 --> 00:47:21,240
that your recruiting process is

1645
00:47:21,240 --> 00:47:25,140
very consistent. I see a lot of

1646
00:47:23,800 --> 00:47:26,640
business owners skipping that

1647
00:47:25,200 --> 00:47:28,140
step even if they have the

1648
00:47:26,700 --> 00:47:29,800
budget to dedicate towards it.

1649
00:47:28,200 --> 00:47:31,380
They don't realize that great

1650
00:47:29,880 --> 00:47:32,880
people want great processes.

1651
00:47:31,440 --> 00:47:34,280
LeBron James didn't go to the

1652
00:47:32,940 --> 00:47:36,680
Lakers on accident. You know,

1653
00:47:34,340 --> 00:47:38,120
uh Greg Poppins is an amazing

1654
00:47:36,740 --> 00:47:39,420
uh market where the the small

1655
00:47:38,180 --> 00:47:41,080
ball market and they had to put

1656
00:47:39,480 --> 00:47:43,380
certain elements into place in

1657
00:47:41,160 --> 00:47:44,860
order to become attractive to

1658
00:47:43,460 --> 00:47:47,060
the players who have joined

1659
00:47:44,920 --> 00:47:49,600
them as well. We as you know,

1660
00:47:47,120 --> 00:47:51,120
as the uh coaches, as the

1661
00:47:51,120 --> 00:47:53,460
business owners, we've got to

1662
00:47:52,560 --> 00:47:55,100
create cultures that people

1663
00:47:53,520 --> 00:47:56,020
want to belong to. Otherwise,

1664
00:47:55,160 --> 00:47:58,500
you know, you're either going

1665
00:47:56,100 --> 00:48:00,000
to pay top dollar and have

1666
00:47:58,560 --> 00:48:02,040
somebody who doesn't actually

1667
00:48:00,060 --> 00:48:03,360
own their role but if you

1668
00:48:02,100 --> 00:48:05,040
create that type of a culture

1669
00:48:03,440 --> 00:48:06,540
where they want to belong and

1670
00:48:05,100 --> 00:48:08,040
where they know that their

1671
00:48:06,600 --> 00:48:09,240
values are appreciated, now

1672
00:48:08,100 --> 00:48:10,080
you got somebody who's coming

1673
00:48:09,300 --> 00:48:11,140
in to play with that ownership

1674
00:48:10,140 --> 00:48:12,740
mentality that Chris is talking

1675
00:48:11,200 --> 00:48:14,140
about. So, Chris, thank you for

1676
00:48:12,800 --> 00:48:15,640
uh sharing all the wisdom that

1677
00:48:14,220 --> 00:48:17,140
you did today. If you want to

1678
00:48:15,720 --> 00:48:18,580
connect with uh Chris Chambers,

1679
00:48:17,220 --> 00:48:19,580
uh well, I was successful

1680
00:48:18,640 --> 00:48:20,480
connecting with him on LinkedIn

1681
00:48:20,480 --> 00:48:23,540
and he's got a website coming

1682
00:48:21,440 --> 00:48:24,740
out too. Um in the next couple

1683
00:48:23,600 --> 00:48:26,140
of weeks, we'll be putting that

1684
00:48:24,800 --> 00:48:28,340
in the show notes once the

1685
00:48:26,200 --> 00:48:29,540
landing pages is available. Um

1686
00:48:28,420 --> 00:48:31,940
our landing page is available

1687
00:48:29,620 --> 00:48:33,220
for the show and uh Vision Pros

1688
00:48:32,020 --> 00:48:34,280
if you if you want to share

1689
00:48:33,280 --> 00:48:35,480
your own vision, don't hesitate

1690
00:48:34,360 --> 00:48:36,480
to apply. It's an awesome

1691
00:48:35,560 --> 00:48:38,420
opportunity to go to Vision

1692
00:48:36,560 --> 00:48:39,720
Pros live.com to share your

1693
00:48:38,480 --> 00:48:40,760
vision. There's a there's a

1694
00:48:39,800 --> 00:48:42,360
guest button to fill out your

1695
00:48:40,820 --> 00:48:43,860
application and get on the

1696
00:48:42,420 --> 00:48:44,900
show. Uh Chris, thanks for

1697
00:48:43,920 --> 00:48:47,360
being here today, man. This was

1698
00:48:44,960 --> 00:48:48,960
awesome. Thank you so much. One

1699
00:48:47,440 --> 00:48:50,440
final note, teach ownership

1700
00:48:50,440 --> 00:48:53,440
to your friends and your

1701
00:48:51,900 --> 00:48:54,700
friends. Share at the top.

1702
00:48:53,500 --> 00:48:55,940
Don't always look at people

1703
00:48:54,780 --> 00:48:57,300
this competition and you will

1704
00:48:56,000 --> 00:48:58,640
see massive growth in

1705
00:48:57,380 --> 00:48:59,880
everything that you do. Well

1706
00:48:58,700 --> 00:49:01,080
said, my friend. Thank you for

1707
00:48:59,940 --> 00:49:02,340
being here today. I'm really

1708
00:49:01,140 --> 00:49:03,780
happy that you tuned in to

1709
00:49:02,420 --> 00:49:05,680
Vision Pros live. I'm looking

1710
00:49:03,840 --> 00:49:07,680
forward to seeing your reactions

1711
00:49:05,740 --> 00:49:08,820
as these episodes continue to

1712
00:49:07,760 --> 00:49:09,960
move forward. This is going to

1713
00:49:08,880 --> 00:49:11,460
get more and more fun. We'll

1714
00:49:10,020 --> 00:49:12,580
have more and more engagement

1715
00:49:11,520 --> 00:49:14,060
as well. We'll invite people to

1716
00:49:12,660 --> 00:49:15,560
participate in the show and

1717
00:49:14,120 --> 00:49:15,560
thank you for giving us your