1 00:00:00,000 --> 00:00:02,720 So you're over there on that camera. 2 00:00:02,720 --> 00:00:04,160 Yep. 3 00:00:04,160 --> 00:00:05,400 This is a camera right in front of me 4 00:00:05,400 --> 00:00:06,440 and I have a monitor there, 5 00:00:06,440 --> 00:00:08,720 but it's all of my different cameras 6 00:00:08,720 --> 00:00:09,680 and everything like that. 7 00:00:09,680 --> 00:00:10,520 It doesn't have you, 8 00:00:10,520 --> 00:00:12,440 so I'm not gonna actually be looking at you 9 00:00:12,440 --> 00:00:14,600 or pick up cues from facial expression. 10 00:00:14,600 --> 00:00:15,900 So everything's gonna be verbal, 11 00:00:15,900 --> 00:00:19,940 like we're doing an actual just audio podcast. 12 00:00:21,320 --> 00:00:23,040 But I think I'm gonna keep it on this screen 13 00:00:23,040 --> 00:00:25,120 instead of this screen. 14 00:00:26,400 --> 00:00:27,240 What are your thoughts? 15 00:00:27,240 --> 00:00:30,360 I mean, you're welcome to change it up. 16 00:00:30,360 --> 00:00:31,480 I think it's pretty cool. 17 00:00:31,480 --> 00:00:32,800 It'll be fun for the audience, 18 00:00:32,800 --> 00:00:34,240 anybody who catches a visual, 19 00:00:34,240 --> 00:00:37,160 just to kind of see how things work. 20 00:00:37,160 --> 00:00:40,480 People are so interested in reality 21 00:00:40,480 --> 00:00:43,680 more than, wait, where'd you go? 22 00:00:43,680 --> 00:00:44,640 That's a fun trick. 23 00:00:46,120 --> 00:00:47,140 Chris, are you there? 24 00:00:47,140 --> 00:00:47,980 I'm here. 25 00:00:47,980 --> 00:00:49,480 Oh, you're there, okay, cool. 26 00:00:50,680 --> 00:00:52,600 Yeah, it's gonna be fun, man. 27 00:00:52,600 --> 00:00:55,600 So we'll, how long you been doing podcasting? 28 00:00:55,600 --> 00:00:59,120 You look like you had to set up for quite some time. 29 00:00:59,120 --> 00:01:01,920 So no, so the one that I did with you 30 00:01:01,920 --> 00:01:03,080 was at my home office 31 00:01:03,080 --> 00:01:05,440 and we were in the process of building this one. 32 00:01:05,440 --> 00:01:09,680 I've been doing podcasting for probably three years. 33 00:01:09,680 --> 00:01:12,800 My podcast has been out for one year 34 00:01:12,800 --> 00:01:14,860 and this is the first season that we're doing it here. 35 00:01:14,860 --> 00:01:17,920 This is about a $30,000 setup in this room. 36 00:01:19,200 --> 00:01:21,560 But what I'm doing, Jack, what I'm doing, man, 37 00:01:21,560 --> 00:01:25,220 is so we do a lot of pop-up events here at the office 38 00:01:25,220 --> 00:01:26,960 where we're teaching people about social media 39 00:01:26,960 --> 00:01:28,640 and how to get more organic leads 40 00:01:28,640 --> 00:01:30,240 and all that kind of stuff. 41 00:01:30,240 --> 00:01:34,040 And this is for my clients. 42 00:01:34,040 --> 00:01:36,220 So I have three levels. 43 00:01:36,220 --> 00:01:38,360 At level two and level three, they're gonna come in here, 44 00:01:38,360 --> 00:01:40,700 they're gonna have their own logo up here. 45 00:01:40,700 --> 00:01:42,200 I'm gonna teach them how to podcast, 46 00:01:42,200 --> 00:01:43,880 how to become popular podcasting. 47 00:01:43,880 --> 00:01:47,240 And the cool thing is this is the Frank Kern method. 48 00:01:47,240 --> 00:01:49,920 I end up helping so many people become successful 49 00:01:49,920 --> 00:01:53,640 that I have unlimited leads into iconic from it. 50 00:01:53,640 --> 00:01:57,600 And that's exactly what we did inside of Apex 51 00:01:57,600 --> 00:01:59,720 to the tune of about 24 million bucks. 52 00:01:59,720 --> 00:02:01,240 And it works. 53 00:02:01,240 --> 00:02:03,040 It just takes a little bit of time 54 00:02:03,040 --> 00:02:05,160 and this idea of this kind of studio, 55 00:02:05,160 --> 00:02:06,640 it's like, hey man. 56 00:02:06,640 --> 00:02:09,760 And you got the virtual golf thing coming in too, right? 57 00:02:09,760 --> 00:02:11,440 Wait till you see it, bro. 58 00:02:11,440 --> 00:02:12,280 We can't wait. 59 00:02:12,280 --> 00:02:14,720 I'm so excited about it. 60 00:02:14,720 --> 00:02:17,440 Hold on one moment 61 00:02:17,440 --> 00:02:19,640 and I'm ready to get going whenever you are. 62 00:02:19,640 --> 00:02:21,560 Yeah, well, we are live. 63 00:02:21,560 --> 00:02:24,480 So we're totally, everybody's joined us. 64 00:02:24,480 --> 00:02:28,800 This will be a little backstage time right in the get go. 65 00:02:28,800 --> 00:02:31,920 But yeah, it's gonna be, I can't wait to, 66 00:02:31,920 --> 00:02:34,640 I'll just talk about your fire, where it came from 67 00:02:34,640 --> 00:02:36,560 and hit it. 68 00:02:36,560 --> 00:02:39,040 So you ready to dive in? 69 00:02:39,040 --> 00:02:40,160 Let's go. 70 00:02:40,160 --> 00:02:41,280 Awesome, man. 71 00:02:41,280 --> 00:02:42,580 Well, let's talk about that. 72 00:02:42,580 --> 00:02:47,360 So why did you start everything, Kris? 73 00:02:47,360 --> 00:02:48,760 As far as iconic? 74 00:02:49,760 --> 00:02:50,680 Everything. 75 00:02:50,680 --> 00:02:52,920 Yeah, where did you take off? 76 00:02:52,920 --> 00:02:54,120 So when I found the brand name, 77 00:02:54,120 --> 00:02:56,600 did the feeling come before the brand name 78 00:02:56,600 --> 00:02:58,320 or did the brand name inspire the feeling? 79 00:02:58,320 --> 00:03:01,160 Just, yeah, hit that story. 80 00:03:01,160 --> 00:03:05,200 Okay, so the first thing is I just turned 50 81 00:03:05,200 --> 00:03:07,860 and I started business at 24 years old. 82 00:03:07,860 --> 00:03:10,680 So I'm officially now longer as an entrepreneur 83 00:03:10,680 --> 00:03:12,120 than I'm not. 84 00:03:12,120 --> 00:03:16,080 And my first business was me simply not wanting other people 85 00:03:16,080 --> 00:03:17,920 to tell me when I could go to lunch 86 00:03:17,920 --> 00:03:20,520 or when I could take a bathroom break. 87 00:03:20,520 --> 00:03:24,340 I also did not like the limit that was put on my income. 88 00:03:24,340 --> 00:03:26,320 I felt like I worked harder than the people 89 00:03:26,320 --> 00:03:29,280 that were around me, but I wasn't receiving 90 00:03:30,520 --> 00:03:32,240 much more benefit. 91 00:03:32,240 --> 00:03:34,320 And so I started a business. 92 00:03:34,320 --> 00:03:36,100 And Jackson, I had no idea what I was doing. 93 00:03:36,100 --> 00:03:38,740 And the thing that I'm most proud about 94 00:03:38,740 --> 00:03:42,160 is that I suffered for about 20 years, 95 00:03:42,160 --> 00:03:45,200 mainly because I wasn't willing to seek outside information. 96 00:03:45,200 --> 00:03:46,720 I thought people were gonna rip me off. 97 00:03:46,720 --> 00:03:50,280 I thought, all of you gurus that know stuff about stuff, 98 00:03:50,280 --> 00:03:52,600 it's just, there's not a good deal. 99 00:03:52,600 --> 00:03:55,200 And I just came from a place where networking 100 00:03:55,200 --> 00:03:59,080 was foreign to me until I joined a mastermind 101 00:03:59,080 --> 00:04:01,040 of high level people. 102 00:04:01,040 --> 00:04:02,840 And by the end of the first year, 103 00:04:02,840 --> 00:04:04,680 I became the director of executive coaching 104 00:04:04,680 --> 00:04:05,900 for that mastermind. 105 00:04:05,900 --> 00:04:08,400 Then we helped that mastermind 10X 106 00:04:08,400 --> 00:04:10,400 and they were already at $3 million. 107 00:04:10,400 --> 00:04:12,560 So I mean, we really grew it. 108 00:04:12,560 --> 00:04:13,380 Nice. 109 00:04:13,380 --> 00:04:15,900 And in the process, what ended up happening 110 00:04:15,900 --> 00:04:19,120 is that I started to realize that my calling, 111 00:04:19,120 --> 00:04:21,960 my passion was to help entrepreneurs, 112 00:04:21,960 --> 00:04:24,680 especially live a more harmonious life 113 00:04:24,680 --> 00:04:28,200 because on these four pillars of faith, 114 00:04:28,200 --> 00:04:29,440 family, fitness and finance, 115 00:04:29,440 --> 00:04:31,480 and the fifth one maybe being fun, 116 00:04:31,480 --> 00:04:34,480 I realized that my fun was all wrapped up in work. 117 00:04:34,480 --> 00:04:38,200 I realized that I'd gone from being in the best shape 118 00:04:38,200 --> 00:04:40,880 of my life to starting to get a little bit heavier. 119 00:04:40,880 --> 00:04:45,080 I realized that my family at home appreciated the benefits 120 00:04:45,080 --> 00:04:48,320 of me owning a business, but they were missing me. 121 00:04:48,320 --> 00:04:50,840 I wasn't around very much. 122 00:04:50,840 --> 00:04:52,760 And then as far as the finances go, 123 00:04:52,760 --> 00:04:55,240 what was happening is I would make money 124 00:04:55,240 --> 00:04:57,760 and then in the winter we wouldn't make any. 125 00:04:57,760 --> 00:05:01,640 And so I wasn't able to build something 126 00:05:01,640 --> 00:05:06,200 that sustained me to the point of excess financially. 127 00:05:06,200 --> 00:05:07,960 And I realized, why am I doing this? 128 00:05:07,960 --> 00:05:10,000 I could have a job and then let it all go 129 00:05:10,000 --> 00:05:11,480 at the end of the day and then go spend time 130 00:05:11,480 --> 00:05:13,800 with my family to make this kind of money 131 00:05:13,800 --> 00:05:17,620 or so that I could maintain this lever 132 00:05:17,620 --> 00:05:19,640 that I'd been building for 20 years, 133 00:05:19,640 --> 00:05:21,280 I could learn to get smarter. 134 00:05:21,280 --> 00:05:22,440 And that's when Iconic came 135 00:05:22,440 --> 00:05:25,240 because the flame inside of Iconic that's burning, 136 00:05:25,240 --> 00:05:27,160 and this is after talking to thousands of clients 137 00:05:27,160 --> 00:05:29,960 and I'm talking clients that have just started a business 138 00:05:29,960 --> 00:05:31,480 up to clients that are making 30, 139 00:05:31,480 --> 00:05:33,900 $40 million a year take home. 140 00:05:33,900 --> 00:05:37,400 I started to realize that there are no real business problems 141 00:05:37,400 --> 00:05:39,440 but there are people problems. 142 00:05:39,440 --> 00:05:42,060 And I also started to realize very much 143 00:05:42,060 --> 00:05:44,800 that every single person I come across 144 00:05:44,800 --> 00:05:47,880 has something inside of them, a seed of greatness. 145 00:05:47,880 --> 00:05:50,120 And a lot of times they just need the encouragement 146 00:05:50,120 --> 00:05:52,240 and the know-how, the simple know-how 147 00:05:52,240 --> 00:05:54,280 to start getting their message out there 148 00:05:54,280 --> 00:05:56,720 so that they can start to shine brightly. 149 00:05:56,720 --> 00:05:59,200 And I believe in go giving, 150 00:05:59,200 --> 00:06:01,280 I believe in being a servant-based leader, 151 00:06:01,280 --> 00:06:03,880 and I believe that we're at a place in life 152 00:06:03,880 --> 00:06:06,360 where we have to create more leaders 153 00:06:06,360 --> 00:06:08,840 in order to sustain future generations. 154 00:06:08,840 --> 00:06:10,720 And so that's why Iconic is here. 155 00:06:10,720 --> 00:06:15,280 And honestly, I've put a lot of money into this. 156 00:06:15,280 --> 00:06:18,200 And it's a legacy business. 157 00:06:18,200 --> 00:06:21,520 And so it's more important to me 158 00:06:21,520 --> 00:06:23,320 to build something with integrity 159 00:06:23,320 --> 00:06:24,560 that's here for my children, 160 00:06:24,560 --> 00:06:28,120 that's here for other generations to feed from. 161 00:06:28,120 --> 00:06:30,680 Because like I said, I was one of those guys 162 00:06:30,680 --> 00:06:32,200 that for 20 years I suffered 163 00:06:32,200 --> 00:06:35,640 all because I was not willing to take a real chance on me. 164 00:06:35,640 --> 00:06:37,840 And once I did, I was able to accomplish in two years 165 00:06:37,840 --> 00:06:39,400 what I couldn't do in 20. 166 00:06:39,400 --> 00:06:41,600 My goal is just to help people shrink their time 167 00:06:41,600 --> 00:06:44,240 so that they can live a life worth living, man. 168 00:06:45,280 --> 00:06:46,880 Oh man, beautifully said. 169 00:06:46,880 --> 00:06:50,760 And Kris, who's your best mentor? 170 00:06:50,760 --> 00:06:52,560 My best mentor. 171 00:06:52,560 --> 00:06:55,760 All right, welcome in to Vision Pros Live. 172 00:06:55,760 --> 00:06:57,840 With Jackson Calame, I'm your show host. 173 00:06:57,840 --> 00:07:00,480 We'll be doing interviews for visionary entrepreneurs 174 00:07:00,480 --> 00:07:02,480 and guest leaders who are building 175 00:07:02,480 --> 00:07:04,000 fantastic visions out there. 176 00:07:04,000 --> 00:07:12,120 58 an 177 00:07:12,120 --> 00:07:13,640 Hey, and what's up Vision Pros? 178 00:07:13,640 --> 00:07:15,920 Welcome into another episode of Vision Pros Live. 179 00:07:15,920 --> 00:07:17,000 My name is Jackson Calame, 180 00:07:17,000 --> 00:07:19,760 your host, founder, and CEO of First Class Business. 181 00:07:19,760 --> 00:07:23,240 I'm excited to have Chris Whitehead on the show today. 182 00:07:23,240 --> 00:07:24,680 What an awesome introduction. 183 00:07:24,680 --> 00:07:26,160 In case you missed it, 184 00:07:26,160 --> 00:07:29,000 definitely catch the replay of this episode. 185 00:07:29,000 --> 00:07:32,200 Chris is the author of Becoming Iconic. 186 00:07:32,200 --> 00:07:38,680 an iconic, he's got a brand name iconic, he's got an excellent podcast that I was honored 187 00:07:38,680 --> 00:07:43,840 to be featured on as well. We became really good friends through that podcast. And while 188 00:07:43,840 --> 00:07:48,320 we live in different parts of the country, that's the beauty of online relationships. 189 00:07:48,320 --> 00:07:51,500 And if you're kind of, I don't want to say new to that because, because anybody who's 190 00:07:51,500 --> 00:07:56,520 listening to podcasts probably has some, but there is no difference between your ability 191 00:07:56,520 --> 00:08:02,180 to build phenomenal relationships with those who are close to you, proximity-wise physically, 192 00:08:02,180 --> 00:08:07,640 and those who live halfway across the country. Some of my best friends are people who I've 193 00:08:07,640 --> 00:08:11,540 been working with online for a very long time and I rarely see in person, but when the moment 194 00:08:11,540 --> 00:08:16,360 happens where we get together, it's like being with your kindergarten best friend again. 195 00:08:16,360 --> 00:08:21,800 It is such a cool experience. So with that said, I would challenge you to find out how 196 00:08:21,800 --> 00:08:28,360 do I cultivate relationships in that capacity to that degree, even when you don't have that 197 00:08:28,360 --> 00:08:33,240 physical proximity, because once you do, it opens up a whole new opportunity for you in 198 00:08:33,240 --> 00:08:37,040 life. Now we're going to be talking about unlocking the fire within to become iconic 199 00:08:37,040 --> 00:08:41,480 as that's what Kris has done for his own life. And before we do that, I want to introduce 200 00:08:41,480 --> 00:08:46,400 a couple of our sponsors. Coldclick, for instance, this is a solution that we use for LinkedIn 201 00:08:46,400 --> 00:08:52,520 automation. I believe it's, it's possibly how we actually connected with Chris. In addition 202 00:08:52,520 --> 00:08:57,140 to, if not, I might need to give matchmaker credit for that. It might've been matchmaker.fm 203 00:08:57,140 --> 00:09:02,020 as well, but Coldclick this weekend, just to give this a perspective, an idea from Friday 204 00:09:02,020 --> 00:09:07,240 through Monday, I'd not touch my LinkedIn account. And I came back on Monday to 39 messages 205 00:09:07,240 --> 00:09:13,280 of people who wanted to learn more about being on the show. And I'd have to do anything because 206 00:09:13,280 --> 00:09:17,200 I had already designed phenomenal messaging for our business, just like we do for other 207 00:09:17,200 --> 00:09:22,520 brands. And then we use this tool and our Hoffman's guidance as well over at Coldclick 208 00:09:22,520 --> 00:09:29,840 to make sure that we're abiding by the algorithmic needs that LinkedIn has. It's all about connecting 209 00:09:29,840 --> 00:09:34,040 with more people so that we're also connecting with the right people who are in a position 210 00:09:34,040 --> 00:09:38,320 to reciprocate relationships with us and not forcing that issue. You never want to be forcing 211 00:09:38,320 --> 00:09:43,200 relationships, allow them to come forward naturally and allow people to marinate with 212 00:09:43,200 --> 00:09:46,240 the goodness that you put out in the world. Those would be my tips and tricks for you 213 00:09:46,240 --> 00:09:51,320 for today. In addition to that, I have another sponsor up there and Simply Fast websites. 214 00:09:51,320 --> 00:09:58,320 Man, I'm off today with my finger point. Simply Fast websites is a creation of Shane Michael. 215 00:09:58,320 --> 00:10:02,800 And I don't use this. I don't need this. I've already got a website that we spent thousands 216 00:10:02,800 --> 00:10:08,320 on. What really struck me was when I saw that he's building websites at $179 starting at 217 00:10:08,320 --> 00:10:11,920 that. And I was like, man, when I first started my website, if I could have had the attention 218 00:10:11,920 --> 00:10:15,280 of a web designer or a web developer to help me understand what the heck I was doing at 219 00:10:15,280 --> 00:10:20,640 179 bucks, I would have been all in. So I'm really happy with his mission to want to empower 220 00:10:20,640 --> 00:10:25,140 the small business owners out there, the people who are incubating their ideas. And he's one 221 00:10:25,140 --> 00:10:29,400 of many solutions that you should consider looking at, consider working with. But as 222 00:10:29,400 --> 00:10:35,720 you, as you perhaps start to create a website with Wix and Squarespace, you know, or WordPress 223 00:10:35,720 --> 00:10:41,680 themes and consider doing that for free, just consider as well protecting your time as entrepreneurs 224 00:10:41,680 --> 00:10:46,000 and as people in life, we don't get our time back. That's the one commodity that we just 225 00:10:46,000 --> 00:10:52,800 constantly lose unless we're super intentional with realizing how can I leverage my time 226 00:10:52,800 --> 00:10:58,960 by investing in tools that are smart for where I'm at and where I'm going. I'll leave that 227 00:10:58,960 --> 00:11:04,360 at that and we'll move on to the water project. The water project is near and dear to my heart. 228 00:11:04,360 --> 00:11:09,080 If you haven't heard of it, this is an amazing opportunity to give back. It's also a crucial 229 00:11:09,080 --> 00:11:13,720 and critical need in the world. We have millions of people who don't have access to clean drinking 230 00:11:13,720 --> 00:11:18,640 water and I cannot imagine what my life would feel like, how bad my heart would hurt as 231 00:11:18,640 --> 00:11:24,520 a parent of four if I had to worry about when my kids are going to get their next glass 232 00:11:24,520 --> 00:11:31,280 of water. And we've got so many other things that we love to worry about as Americans in 233 00:11:31,280 --> 00:11:38,120 my case. And I don't have to worry about this. I get this every day in abundance. But these 234 00:11:38,120 --> 00:11:42,280 individuals, you can see the communities, you can learn about their circumstances. And 235 00:11:42,280 --> 00:11:48,120 while that's kind of hard and heavy, I would invite you to embrace hard and heavy in life. 236 00:11:48,120 --> 00:11:53,760 Also look at the joy of these kids on the screen. They're just over the sake that they 237 00:11:53,760 --> 00:11:58,320 now have access to water. You can give $1, you can give $10,000. If you're not in a position 238 00:11:58,320 --> 00:12:02,480 to give, you can be in a position to share. And that's what I would recommend that you 239 00:12:02,480 --> 00:12:08,180 do. Now, if you have a project that you'd also love to see a support or like Jackson, 240 00:12:08,180 --> 00:12:12,200 this project's better. Don't hesitate to drop that in the comments and just say, Hey, can 241 00:12:12,200 --> 00:12:15,760 you guys look at this too? I might feature it on the show as well. We're all about giving 242 00:12:15,760 --> 00:12:19,160 back. There's 8 billion people in this world to help. And we're never going to miss an 243 00:12:19,160 --> 00:12:23,440 opportunity to go ahead and do just that. So with all that said, I'm going to give a 244 00:12:23,440 --> 00:12:27,200 little brief introduction of Chris. We're going to check out his website for just a 245 00:12:27,200 --> 00:12:34,040 minute. Let me go to the screen share and hit that. There we go. So Chris Whitehead, 246 00:12:34,040 --> 00:12:39,280 again, founder of Iconic Alliance, he's a business coach. Go to his website. You can 247 00:12:39,280 --> 00:12:43,600 see some of his coaching style through his videos. He grew a company called Think to 248 00:12:43,600 --> 00:12:48,000 Succeed. As I mentioned, he's a published author as well. He's had three successful 249 00:12:48,000 --> 00:12:55,920 businesses, has grown over five in the last 17 years. And like I said, he's just become 250 00:12:55,920 --> 00:13:00,480 a really good friend as well. He's been featured in many different channels as well. And he's 251 00:13:00,480 --> 00:13:06,600 got his own podcast to check out. I do recommend, if you're looking for more mentors and more 252 00:13:06,600 --> 00:13:12,560 leaders, you have all sorts of people who are now rocking the mic and finding your rich 253 00:13:12,560 --> 00:13:19,000 dad, poor dad, or finding the think and grow rich person that you gravitate towards. Or 254 00:13:19,000 --> 00:13:22,600 if it's as a man thinketh, because you like old school stuff like me, there's so many 255 00:13:22,600 --> 00:13:26,560 opportunities for mentors. There's so many people who have built my path. I think Chris 256 00:13:26,560 --> 00:13:30,600 would be a phenomenal one for you to check out. But let's hear from him yourself and 257 00:13:30,600 --> 00:13:34,520 see what you think, guys. Chris Whitehead, welcome to Vision Pros Live. 258 00:13:34,520 --> 00:13:39,440 Jackson, thank you so much for having me on your show, man. I'm ready to rock and roll. 259 00:13:39,440 --> 00:13:45,660 Awesome, brother. And with that, let's dive right in then. So my first question for you, 260 00:13:45,660 --> 00:13:51,240 you know, as I defined it a bit, who do you feel should be listening in today? And why 261 00:13:51,240 --> 00:13:56,680 should they listen to you? Well, you know, I was, I've had the opportunity 262 00:13:56,680 --> 00:14:01,720 to not only coach thousands of people that are entrepreneurs in all sorts of walks of 263 00:14:01,720 --> 00:14:06,720 life, but I also have the opportunity to have been around in 2009 when the internet was 264 00:14:06,720 --> 00:14:14,020 truly becoming something that I believe through social media was going to explode. Then we've 265 00:14:14,020 --> 00:14:19,640 had some really strange things happen vis a vis 2019, where people started going home. 266 00:14:19,640 --> 00:14:25,120 And then people started rumors started about so about the mass media, maybe putting out 267 00:14:25,120 --> 00:14:32,840 propaganda. And I was talking to my wife, who now does live radio in the town right 268 00:14:32,840 --> 00:14:42,080 next to ours. And it was a really interesting fact. We now have more people doing podcasts. 269 00:14:42,080 --> 00:14:47,620 And we're starting to we the people are starting to control the narrative. So we have the opportunity 270 00:14:47,620 --> 00:14:52,480 to get our version of the truth out, not just someone else's that's looking at a bottom 271 00:14:52,480 --> 00:14:57,200 line, or maybe has a political agenda behind what they're doing. And I think people should 272 00:14:57,200 --> 00:15:02,280 not only just listen to me, I think you should find subjects that you're interested in, and 273 00:15:02,280 --> 00:15:06,920 go through and invest the time to listen to other people based upon the goals that you 274 00:15:06,920 --> 00:15:11,520 have, because then you'll get a really good cross section. The best part, Jackson, and 275 00:15:11,520 --> 00:15:18,480 I know you know this, I'm not saying anything new, I might be saying it a new way. But I'm 276 00:15:18,480 --> 00:15:25,320 not saying anything new, which means if you implement the things that we teach on our 277 00:15:25,320 --> 00:15:31,160 podcast, or in our programs, or you listen to other people like you, Alex Hermosie, other 278 00:15:31,160 --> 00:15:36,160 people that are doing well, you're going to start finding that we're literally for no 279 00:15:36,160 --> 00:15:41,480 cost dropping to you things that will not only add value to your life, but they'll work 280 00:15:41,480 --> 00:15:45,680 to help you get to your goals. And that's what allows you to develop a tighter relationship 281 00:15:45,680 --> 00:15:52,160 with somebody. I just know this, as an entrepreneur for 25 years, I just wanted somebody to tell 282 00:15:52,160 --> 00:15:56,000 me the truth, I was willing to do the work, I was willing to invest the money for real, 283 00:15:56,000 --> 00:15:59,720 but I wanted to make sure somebody was telling me the truth before I risked my entire life 284 00:15:59,720 --> 00:16:05,780 on it. And I am committed to bringing relevant, practical and valuable information to people 285 00:16:05,780 --> 00:16:10,440 so that we can shrink their timeline to their level of success. 286 00:16:10,440 --> 00:16:17,840 Wow. I love I couldn't help but let out a noise when you said I just wanted to find 287 00:16:17,840 --> 00:16:24,960 somebody who would tell the truth. And there's there's so much value in being able to recognize 288 00:16:24,960 --> 00:16:30,880 that. And also being aware of searching for that. You talked about other podcasters. I 289 00:16:30,880 --> 00:16:35,560 agree. Pat Flynn is a massive influence in what I do. John Lee Dumas of Entrepreneur 290 00:16:35,560 --> 00:16:41,120 Fire, massive influence, social media examiner. The reason why I'm listening is my friends, 291 00:16:41,120 --> 00:16:46,640 those who are listening, is I love what Chris said and the no ego approach to understanding 292 00:16:46,640 --> 00:16:52,560 that there's multiple people that we can learn from. It took me hours and hours of listening 293 00:16:52,560 --> 00:16:59,080 to those advisors, if you will, those mentors to realize how authentic they are. You can 294 00:16:59,080 --> 00:17:03,360 just can't just take somebody's word for that. You have to see are they are they putting 295 00:17:03,360 --> 00:17:09,400 down what I need to now after investing those hours. My greatest secret for for listening 296 00:17:09,400 --> 00:17:16,000 to podcasts once you have your lineup is let's say you're looking up a subject like how do 297 00:17:16,000 --> 00:17:21,320 I do email marketing? Right. Or email marketing case study, right, would be the better search 298 00:17:21,320 --> 00:17:29,160 on Google. But even better than that. Now I say email marketing case study, Pat Flynn. 299 00:17:29,160 --> 00:17:33,340 That's when I go listen to Pat and then I'll change the name to John Lee Dumas. And that's 300 00:17:33,340 --> 00:17:38,880 when I go listen, if I'm in the need of the specific subject, I'll search for the term, 301 00:17:38,880 --> 00:17:43,400 search for the words case study, and search for the guru of choice, the person who I know 302 00:17:43,400 --> 00:17:47,520 isn't going to be asked me about the process. Do you find yourself if you're done up for 303 00:17:47,520 --> 00:17:52,440 or you know, is there any other other people that you'd recommend in the podcast world 304 00:17:52,440 --> 00:17:55,120 that you gravitate towards? 305 00:17:55,120 --> 00:17:58,880 I'm not going to give people suggestions because people need to take the time to go research 306 00:17:58,880 --> 00:18:03,880 their own no offense. But I will say this, because because you said something that I 307 00:18:03,880 --> 00:18:09,120 believe is really, really cool. So our podcast room is not only for me, it's for all of our 308 00:18:09,120 --> 00:18:13,440 clients. And we were talking about that just a little bit ago. Well, one of my clients 309 00:18:13,440 --> 00:18:18,880 actually happens to be one of my business partners. So I own 5000 square feet here. 310 00:18:18,880 --> 00:18:25,760 And 2500 of it, I have a business partner that you know, I let him utilize that side. 311 00:18:25,760 --> 00:18:29,400 And this morning, we were talking about him starting a podcast, he's really excited to 312 00:18:29,400 --> 00:18:36,240 do it. And he's a he's an immigrant to the US. He's Brazilian, and he's, and he's has 313 00:18:36,240 --> 00:18:40,480 an incredible story. But he was like, I don't know what to name the podcast. And I was like, 314 00:18:40,480 --> 00:18:44,280 Well, don't name it the construction company that you have. Because I think you're gonna 315 00:18:44,280 --> 00:18:48,680 run out of content there. And I asked him, what is what is it that you want to do? And 316 00:18:48,680 --> 00:18:52,920 he goes, Well, I really want to help people that have gone through what I've gone through 317 00:18:52,920 --> 00:18:59,240 to get the results faster. And I said, Gotcha. I said, Here's what you can do, man. Why don't 318 00:18:59,240 --> 00:19:07,080 you go on chat GPT and actually ask for what the best podcast names are right now, for 319 00:19:07,080 --> 00:19:11,920 the subject matter that you want to do. And that's basically what you did. I had a mentor 320 00:19:11,920 --> 00:19:17,080 one time Jackson, that I would not say good morning to him. I would wake up and throw 321 00:19:17,080 --> 00:19:21,640 him a text message going, How do I do x, y, z, and he would send me back in the kindest 322 00:19:21,640 --> 00:19:26,880 way possible a Google link. And that's when I started realizing he was gently telling 323 00:19:26,880 --> 00:19:31,720 me that I could go do that research instead of asking him basic questions and not think 324 00:19:31,720 --> 00:19:37,920 for myself. And that's what I was imploring my guy to do today. You have all of the answers 325 00:19:37,920 --> 00:19:41,800 now on the internet that you ever need to do just about anything you want. You don't 326 00:19:41,800 --> 00:19:46,000 need to find the answers. You need to learn how to ask better questions, which is exactly 327 00:19:46,000 --> 00:19:47,760 what you were just saying how to do. 328 00:19:47,760 --> 00:19:54,440 I'll said Chris, very good. So let's talk about these, these clients that you're serving. 329 00:19:54,440 --> 00:19:57,360 Sure. What's your vision for those that you serve? 330 00:19:57,360 --> 00:20:02,560 Oh my gosh. So the first thing that I know that a lot of clients are dealing with, and 331 00:20:02,560 --> 00:20:06,640 especially right now, is how do you get more leads? And so there are a couple ways that 332 00:20:06,640 --> 00:20:12,920 I know how to do it. One is free and one is paid. The paid, which I do sometimes, can 333 00:20:12,920 --> 00:20:16,600 take care of itself. You need to find somebody of integrity and quality and you need to be 334 00:20:16,600 --> 00:20:21,360 able to, again, get the timeframes of how that'll work so that you make sure you have 335 00:20:21,360 --> 00:20:25,200 enough money until you actually get a viable lead that you can go close so you can keep 336 00:20:25,200 --> 00:20:29,880 paying more marketing dollars. But when I first started, I didn't have that money, nor 337 00:20:29,880 --> 00:20:32,800 did I have the knowledge and I knew that I would probably burn through it trying to find 338 00:20:32,800 --> 00:20:38,560 the right people. I was too ignorant. So I started learning how to build organic leads 339 00:20:38,560 --> 00:20:43,200 through social media. In fact, we've done it with three businesses total, one brick 340 00:20:43,200 --> 00:20:48,400 and mortar, one online, and then a hybrid version that we built to eight figures. And 341 00:20:48,400 --> 00:20:54,680 so I know the techniques to help people slowly begin to brand themselves, use systems and 342 00:20:54,680 --> 00:21:00,760 ways of communicating online that start dripping in new leads between 120 and 180 days. And 343 00:21:00,760 --> 00:21:04,640 from there, we can start scaling. So the first thing I help people with, because most people 344 00:21:04,640 --> 00:21:09,960 want this, is they want to grow their business. But I've been in business for 25 years. We 345 00:21:09,960 --> 00:21:13,640 could turn on leads tomorrow and drown somebody's business in about a month, they're out of 346 00:21:13,640 --> 00:21:16,800 business. Because if you if you can't get back to the people, if you don't have the 347 00:21:16,800 --> 00:21:21,320 systems in place, and you know all this. So the next thing that we focus on as we start 348 00:21:21,320 --> 00:21:25,360 helping them make more money is what are you going to do with that money so that your money 349 00:21:25,360 --> 00:21:30,440 can be used to make more money instead of you trading time to make you more money. And 350 00:21:30,440 --> 00:21:35,500 that's where the mindset training starts coming in. So then we start focusing on your health, 351 00:21:35,500 --> 00:21:40,680 we start focusing on business tactics and principles, tips, tricks, things and ways 352 00:21:40,680 --> 00:21:45,480 of looking at things. We also help you identify what your short, medium and long term goals 353 00:21:45,480 --> 00:21:51,160 are. And then we then also start bringing in your family values. How much time are you 354 00:21:51,160 --> 00:21:56,900 investing with your family? And then at the very end, after we look at mindset, which 355 00:21:56,900 --> 00:22:02,980 I call faith, we look at your finances, and we help you get that we look at your family, 356 00:22:02,980 --> 00:22:06,560 we help you get that we start talking about your fitness level, because we know that a 357 00:22:06,560 --> 00:22:12,460 fit body and a fit mind can produce more clear output. We focus on this last one, which is 358 00:22:12,460 --> 00:22:18,480 called fun. Because a lot of us entrepreneurs, our only fun is building our business. We 359 00:22:18,480 --> 00:22:24,440 often end up working in a silo alone and feeling the stress of that. And I know from personal 360 00:22:24,440 --> 00:22:29,820 experience, there was almost a decade where I was in my head so much building business 361 00:22:29,820 --> 00:22:34,040 that I lost relationship with my children, I lost relationship with my wife, because 362 00:22:34,040 --> 00:22:39,100 it can become overwhelming. We just help put everybody in the right pillar at the right 363 00:22:39,100 --> 00:22:44,500 time to help them find the most harmony so that they can live a life of purpose. 364 00:22:44,500 --> 00:22:48,560 Here's what I heard you say, Chris. And of course, feel free to battle me on this, by 365 00:22:48,560 --> 00:22:53,640 the way. Sure. But one of the things that I heard you talk about was Maslow's hierarchy 366 00:22:53,640 --> 00:23:02,100 of needs. And as you did, so here, anybody who's listening, that before we can transcend 367 00:23:02,100 --> 00:23:07,860 or before we look for higher aspects of life, we have to have oxygen. We can't survive without 368 00:23:07,860 --> 00:23:11,980 it. If you're hungry, you're no longer hungry. If you don't have oxygen, you just need to 369 00:23:11,980 --> 00:23:18,620 be able to breathe. Well, the oxygen of entrepreneurship is lead generation. And so I hear you keying 370 00:23:18,620 --> 00:23:23,260 in on that and saying, hey, if we can get entrepreneurs established where they've got 371 00:23:23,260 --> 00:23:29,060 their basic core essential needs met, then we can start looking at the transformation 372 00:23:29,060 --> 00:23:34,340 process with with a far greater purpose. Is that correct? It is correct. Yeah, I love 373 00:23:34,340 --> 00:23:39,460 that. And the other thing that we do, and this is really something that I learned well 374 00:23:39,460 --> 00:23:45,540 over a decade ago from one of my first mentors. He said something, Chris, you need to focus 375 00:23:45,540 --> 00:23:51,580 on the result of the result. And I pondered that for a really long time, Jackson. And 376 00:23:51,580 --> 00:23:56,820 what I've understood him to mean, he's he's passed away now. But what I understood him 377 00:23:56,820 --> 00:24:01,700 to mean is number one, if I shoot for the stars, I might land on the moon. Number two, 378 00:24:01,700 --> 00:24:07,220 what he was really asking me is what is it that you really want? And what I started to 379 00:24:07,220 --> 00:24:14,600 identify are my core values. Because as a as a business owner, my business is an extension 380 00:24:14,600 --> 00:24:20,600 of me. That means the clients that I attract have similar core values. It means the employees 381 00:24:20,600 --> 00:24:27,420 I attract have similar core values, or they don't. And I realized that I was attracting 382 00:24:27,420 --> 00:24:32,240 people to me that didn't have similar core values. So now we start teaching people not 383 00:24:32,240 --> 00:24:36,720 only what how to find their core values, but how to communicate about them to start attracting 384 00:24:36,720 --> 00:24:43,080 the right kind of people. But the result of the result is not making more money. After 385 00:24:43,080 --> 00:24:49,620 your basic human needs are met, money does not make you any happier. So the idea is that 386 00:24:49,620 --> 00:24:56,200 we bring people of similar core values together, we start making money together, we start helping 387 00:24:56,200 --> 00:25:01,660 you make money, then we as a community start making money. And then we start living our 388 00:25:01,660 --> 00:25:07,420 life together. We go on trips together, we hang out as friends together, we celebrate 389 00:25:07,420 --> 00:25:12,200 the the spoils and the riches of what our effort has brought us. And we do it together 390 00:25:12,200 --> 00:25:17,620 to create memories and to create traditions and again, eventually create leaders that 391 00:25:17,620 --> 00:25:22,220 can help other people become more leaders so that we can start to win back not only 392 00:25:22,220 --> 00:25:28,320 our country, but also our world. Because we the people have the ability to do that. We 393 00:25:28,320 --> 00:25:32,500 just have to get organized together. And that's why I talk to people just like you. It's why 394 00:25:32,500 --> 00:25:35,720 I'm willing to be a go giver with somebody like you. And you're willing to be a go giver 395 00:25:35,720 --> 00:25:40,300 with somebody like me, because this is an abundant world. There are 8 billion people 396 00:25:40,300 --> 00:25:46,420 in the world, I don't need point Oh, 1% of those to be highly, highly financially successful. 397 00:25:46,420 --> 00:25:51,780 Right. And if that's the truth, then why wouldn't I help other people of similar core values 398 00:25:51,780 --> 00:25:55,420 become successful too, it just makes sense to me. And I believe that we're at a time 399 00:25:55,420 --> 00:26:01,420 where it's necessary. Absolutely, it's necessary. And it's just it's just such an opportunity 400 00:26:01,420 --> 00:26:06,760 to be able to shift the mindset to see things that way. So you know, let's dive in a little 401 00:26:06,760 --> 00:26:12,540 bit deeper on that exact reality. What's your vision for you, Chris? So you've you've laid 402 00:26:12,540 --> 00:26:18,060 that out a lot too. But what where do you see yourself 510 15 years from now? Well, 403 00:26:18,060 --> 00:26:23,860 the cool thing is, is I don't believe you ever retire from being an entrepreneur. I 404 00:26:23,860 --> 00:26:29,980 plan on continuing with iconic and other business ventures, you know, I have four of them now. 405 00:26:29,980 --> 00:26:36,420 But I plan on doing a lot of real estate development. We already are putting the success team together 406 00:26:36,420 --> 00:26:41,780 for that. I plan on helping people with iconic because again, we have children now that are 407 00:26:41,780 --> 00:26:45,060 21 and getting in another one getting ready to turn 20. We have three we have two, we 408 00:26:45,060 --> 00:26:51,780 have twins and then we have a younger son. And the time now for us is we're starting 409 00:26:51,780 --> 00:26:56,260 to realize that in five to 10 years, they're going to be in charge of everything, not just 410 00:26:56,260 --> 00:27:01,780 our children, but people of that age. Yeah, and I'm starting to feel the pressure to make 411 00:27:01,780 --> 00:27:07,060 sure that we help them become the best leaders they can be not only for their success, not 412 00:27:07,060 --> 00:27:13,140 only for our grandchildren success, but as examples to other people out in society, so 413 00:27:13,140 --> 00:27:17,580 that they can track the same way. Look, in our home, we listen to audiobooks all the 414 00:27:17,580 --> 00:27:21,700 time. We eat dinner together almost every night as a family, even though our kids are 415 00:27:21,700 --> 00:27:26,740 21. Our daughter will come home from college Thursday or Friday. Every weekend, we're eating 416 00:27:26,740 --> 00:27:30,740 dinner together, we make sure that we have family discussions. They're not always fun 417 00:27:30,740 --> 00:27:37,040 either, by the way. Right. But we make sure that we are showing up as parents in the way 418 00:27:37,040 --> 00:27:44,380 that we want our kids to show up as well. I make sure my son works. I make sure that 419 00:27:44,380 --> 00:27:51,220 my son is watching me not only live in integrity to the best of my ability, but have the guts 420 00:27:51,220 --> 00:27:57,060 to admit it when I mess up and then watch me make that change because I know that in 421 00:27:57,060 --> 00:28:02,100 a few years, he is going to be dealing with some stresses that he's never dealt with before. 422 00:28:02,100 --> 00:28:05,740 And I want to make sure that he makes the best decision not only for himself, but for 423 00:28:05,740 --> 00:28:10,180 all the people that are attached with him. Because I know that the best way for me to 424 00:28:10,180 --> 00:28:14,180 get started is to just get started. And I know the best way for me to win is to never 425 00:28:14,180 --> 00:28:20,220 quit. So that's where I'll be in 20 years continuing to support this idea of creating 426 00:28:20,220 --> 00:28:25,940 not only a country, but a world that I grew up as a young man truly believing in that 427 00:28:25,940 --> 00:28:31,500 we can live in peace, that we can bring order and harmony, and that we collectively can 428 00:28:31,500 --> 00:28:37,580 help one another to live the best version of our lives. And you talk about that with 429 00:28:37,580 --> 00:28:42,940 some ultra strong conviction, which I love. I'm super grateful for your vision. And I 430 00:28:42,940 --> 00:28:47,780 look forward to seeing other parents step up. I know you have that ability to make that 431 00:28:47,780 --> 00:28:53,340 effect on people. And it matters so much that we, that we the people, as you mentioned, 432 00:28:53,340 --> 00:28:59,140 who believe that, start taking the actions accordingly. So Chris, I think it would be 433 00:28:59,140 --> 00:29:04,900 very easy for people to look at you and say, you know, he's in shape. You know, he's got 434 00:29:04,900 --> 00:29:09,500 it together. He's obviously never had a problem in his life. We sometimes paint people in 435 00:29:09,500 --> 00:29:15,060 a and you alluded to having struggles. And I'm going to ask you about your worst business 436 00:29:15,060 --> 00:29:19,820 experience ever. Because, you know, I would say one of the most important moments of my 437 00:29:19,820 --> 00:29:25,900 life personally, was when I actually found my dad's journal. And the last two pages of 438 00:29:25,900 --> 00:29:32,380 the four or five pages he had filled out, second to last said, I'm depressed. And that 439 00:29:32,380 --> 00:29:41,220 was it. And then the last page said, still depressed. I was 17. I started crying. And 440 00:29:41,220 --> 00:29:48,180 I realized that the giant of the man who had so many demons and struggles, I now understood 441 00:29:48,180 --> 00:29:53,240 behind the scenes and realized he wasn't, he wasn't superhuman. He actually felt the 442 00:29:53,240 --> 00:29:59,180 challenges that he was facing in life. And it didn't, it didn't make me look at him and 443 00:29:59,180 --> 00:30:04,860 say, man, this guy, this guy sucks. You know, he, ah, it helped me see him in a whole new 444 00:30:04,860 --> 00:30:09,460 light. What's your worst business experience ever, Chris? 445 00:30:09,460 --> 00:30:14,220 Well, I really appreciate that you made the assumption that I'm really in shape and that 446 00:30:14,220 --> 00:30:19,540 nothing's ever gone wrong. And you know, like all the other fake internet gurus out there 447 00:30:19,540 --> 00:30:23,380 that act like they've never done anything wrong. I don't believe that. I think there's 448 00:30:23,380 --> 00:30:27,740 so much smoke and mirrors out there. The thing I'm proud about Jackson is I've never quit 449 00:30:27,740 --> 00:30:34,780 on me. And it's not because I haven't wanted to. Of course, I'm human. I've made so many 450 00:30:34,780 --> 00:30:38,460 mistakes. It's not even funny. The only thing I'm proud about is that I've never quit on 451 00:30:38,460 --> 00:30:45,180 me. And the truth is, is that's the ultimate commitment that any of us can make to ourselves. 452 00:30:45,180 --> 00:30:51,660 My worst business mistake, this is humbling to talk about. 2019, I get an email at the 453 00:30:51,660 --> 00:30:56,340 office at about five o'clock in the afternoon that says home Depot. By the way, I own a 454 00:30:56,340 --> 00:31:00,660 remodeling company as well. For those that don't know it, um, multi seven figure remodeling 455 00:31:00,660 --> 00:31:06,660 company. Um, I get an email from home Depot and they say they're not going to be delivering 456 00:31:06,660 --> 00:31:14,460 to home owners addresses anymore. And even though I was an essential business, I realized 457 00:31:14,460 --> 00:31:19,500 that that what I assumed by reading that email is that my business was going to stop. The 458 00:31:19,500 --> 00:31:24,580 reason that was so impactful to me is in 2009, I shut my business down because of the great 459 00:31:24,580 --> 00:31:30,180 recession. And I was like, Oh God, I worked 10 years and here we are again. What am I 460 00:31:30,180 --> 00:31:35,620 going to do? I got really scared. I hadn't eaten food all day because this whole COVID 461 00:31:35,620 --> 00:31:39,740 thing. And I'm trying to figure out what's going on. And I made a huge mistake, man. 462 00:31:39,740 --> 00:31:43,700 In my stress, I decided to drive up to the local liquor store, buy a little bottle of 463 00:31:43,700 --> 00:31:49,820 liquor and just sit there and nip on it while I've read news and did stuff. At about 1130 464 00:31:49,820 --> 00:31:56,580 at night, I pulled my head up from my seat, looked at the, looked at the time on the computer 465 00:31:56,580 --> 00:32:02,040 and was like, Oh my gosh, I gotta go home. I made it to a half of a mile from the police 466 00:32:02,040 --> 00:32:10,800 station and I crashed my truck into a tree. I ended up getting a DUI. I ended up having 467 00:32:10,800 --> 00:32:20,620 to go home and talk to my family. And my daughter was crying and saying, just once you hear, 468 00:32:20,620 --> 00:32:26,980 you know, I don't know why you're doing this to yourself. Well, because I got the DUI, 469 00:32:26,980 --> 00:32:31,540 I couldn't drive my vehicle around and I was not going to be one of these contractors that 470 00:32:31,540 --> 00:32:34,780 his wife's driving him around for him to get out and do an estimate. Cause everybody knows 471 00:32:34,780 --> 00:32:40,460 that guy got the DUI. I never saw myself as that kind of person. I was lying to myself. 472 00:32:40,460 --> 00:32:47,100 So I hired a salesman. My salesman sold $1.4 million the next month. And I thought, my 473 00:32:47,100 --> 00:32:54,540 goodness, we are rocking and rolling Jackson. He sold it at cost. Oh, in construction, we 474 00:32:54,540 --> 00:33:01,180 never do anything at cost. There's always slippage. So besides paying him commissions, 475 00:33:01,180 --> 00:33:06,500 I was $400,000 in debt by the time we figured out that he had sold everything at cost. I 476 00:33:06,500 --> 00:33:11,060 had to go get an SBA loan because I wanted to make sure that I paid all the subcontractors 477 00:33:11,060 --> 00:33:14,980 off, which I did not have to do because we never signed paper. He never got the subs 478 00:33:14,980 --> 00:33:18,900 to or we never signed the paperwork authorizing the subs to do it. So I could have played 479 00:33:18,900 --> 00:33:24,660 the game at court and I would have won. But there was something karmically to me that 480 00:33:24,660 --> 00:33:29,160 said, you know what? I used to be a subcontractor. They've done the work. This is not their fault. 481 00:33:29,160 --> 00:33:32,460 This is ultimately my responsibility because of that DUI. Number one, I would have never 482 00:33:32,460 --> 00:33:37,260 sold at cost. I'm the owner of the company. But this guy did it. But that's not his fault. 483 00:33:37,260 --> 00:33:44,140 That's my fault. But we paid every subcontractor off. And then over the next two years, we 484 00:33:44,140 --> 00:33:49,900 started three more companies. So I believe that I turned one of my greatest weaknesses, 485 00:33:49,900 --> 00:33:54,500 one of my greatest mistakes, because I was willing to take ultimate responsibility for 486 00:33:54,500 --> 00:33:59,640 it and to do something about it. We were slowly and then much more quickly over time, able 487 00:33:59,640 --> 00:34:05,220 to turn that around. Here's another note. That was $400,000 to subcontractors. It cost 488 00:34:05,220 --> 00:34:11,500 me almost a half of a million personally with the truck, the court system and everything 489 00:34:11,500 --> 00:34:17,820 else I had to do in the process. So it was almost a million dollar mistake. And that's 490 00:34:17,820 --> 00:34:23,460 okay, man. I learned a lesson. That's right. That's powerful and way to way to way to see 491 00:34:23,460 --> 00:34:27,700 all the opportunities to rise up. It's it's sometimes in those moments where we choose 492 00:34:27,700 --> 00:34:32,740 the opposite. The good news is if you've done that recently or in the past, it's there's 493 00:34:32,740 --> 00:34:40,180 still time to change. Today. So let's let's move into the exact opposite category, which 494 00:34:40,180 --> 00:34:43,500 you kind of did with the bounce back. This might you might even say, let's just skip 495 00:34:43,500 --> 00:34:47,120 this Jackson. That was a bounce back. But do you have another best experience in business 496 00:34:47,120 --> 00:34:55,100 you want to talk about? Oh, my best experience in business. I've had over 300 employees in 497 00:34:55,100 --> 00:35:03,700 the last 25 years. My best experience in business was seeing me finally build a team of people 498 00:35:03,700 --> 00:35:09,140 around me of very similar core values, because we each take responsibility as if we're the 499 00:35:09,140 --> 00:35:13,840 owner. And I started bringing people in at my level and above into my business because 500 00:35:13,840 --> 00:35:18,060 my self image was strong enough to realize they weren't going to take from me. In fact, 501 00:35:18,060 --> 00:35:22,980 they were only going to enhance me. You know, it's only 25% more money usually to hire an 502 00:35:22,980 --> 00:35:29,780 A player instead of a B player to get five times the result from them. And I started 503 00:35:29,780 --> 00:35:34,220 understanding that and I started bringing people in that I'd always treated my employees 504 00:35:34,220 --> 00:35:39,420 like family, but they didn't always know how to be in one. And, and so you know, it was 505 00:35:39,420 --> 00:35:43,420 it was a hard road. But when I started really leaning into my core values, the people that 506 00:35:43,420 --> 00:35:49,180 I have with me now, they're ride or die people. And it's it's not nearly as big as it used 507 00:35:49,180 --> 00:35:54,260 to be my circles not as big, but the 12 or 15 people that we have in our company, they're 508 00:35:54,260 --> 00:36:00,740 committed, they're not involved. And I can't tell you how good it feels to have someone 509 00:36:00,740 --> 00:36:07,740 covering your back. Because they know that I'm just as committed to their personal success 510 00:36:07,740 --> 00:36:13,300 as they are to mine. And that was one of the key elements is, dude, I started asking my 511 00:36:13,300 --> 00:36:17,980 people not why they wanted to be working with me, I started asking him what they wanted 512 00:36:17,980 --> 00:36:22,100 to do with the proceeds they were making working with me, what are your dreams? What are your 513 00:36:22,100 --> 00:36:28,220 goals? I found out that one of my guys, I was talking to you, Diogo, he had never owned 514 00:36:28,220 --> 00:36:32,300 a home, he just wanted to own a home. So I started talking to him about what he could 515 00:36:32,300 --> 00:36:36,420 do and how simple it actually is. But he had been listening so much to me that the first 516 00:36:36,420 --> 00:36:40,820 home that he bought was a multifamily home. He didn't buy a single family home, he put 517 00:36:40,820 --> 00:36:45,980 renters in there. And then two years later, he went out and bought his own home. And what 518 00:36:45,980 --> 00:36:50,900 I know that he's doing to set he and his family up for the rest of their lives. Now he's talking 519 00:36:50,900 --> 00:36:55,100 about doing a podcast. Now he's talking about bringing people over and train them how to 520 00:36:55,100 --> 00:36:59,940 grind concrete floors and put the epoxy on it. And I see the ideas and what's going on, 521 00:36:59,940 --> 00:37:06,260 dude, these are successes in my business. Because as I help my employees live the life they 522 00:37:06,260 --> 00:37:09,540 want, they're not going to only help me, they're going to help everyone that I make commitments 523 00:37:09,540 --> 00:37:14,980 to like my clients. And that makes me proud as a business owner that I have people at 524 00:37:14,980 --> 00:37:17,380 that caliber surrounding me. 525 00:37:17,380 --> 00:37:23,980 Chris, this has possibly been my favorite vision out of all the episodes. And that's 526 00:37:23,980 --> 00:37:31,740 on the record, of course, you know, live for everybody. It's just so in line with what 527 00:37:31,740 --> 00:37:37,500 and so well articulated with what we strive as well to help visionaries catch the vision 528 00:37:37,500 --> 00:37:42,980 of this clarity of purpose that exists for every single life that gets touched in the 529 00:37:42,980 --> 00:37:43,980 process. 530 00:37:43,980 --> 00:37:44,980 Give me goosebumps. 531 00:37:44,980 --> 00:37:51,420 Good. Well, let's level that up. Maybe we can make them even visual, make them bigger. 532 00:37:51,420 --> 00:37:58,540 So the next question, if this were the last opportunity, the last lesson that you could 533 00:37:58,540 --> 00:38:05,840 teach, what powerful lesson can other visionaries learn from your experience? 534 00:38:05,840 --> 00:38:10,180 Learn how to be selfless by giving yourself permission to be a go giver and a servant 535 00:38:10,180 --> 00:38:14,700 base leader, take your eyeballs off of yourself, love on other people, learn how to become 536 00:38:14,700 --> 00:38:18,900 an active listener, and then do whatever it takes to help them achieve what they want. 537 00:38:18,900 --> 00:38:22,740 When you help enough other people get what they want, you truly will get what you want. 538 00:38:22,740 --> 00:38:28,020 So the next step is to ask yourself a real question. What is it that you want? And that's 539 00:38:28,020 --> 00:38:35,460 what I would leave real entrepreneurs with. What is it that you really want? 540 00:38:35,460 --> 00:38:40,660 The result beyond the result as well. Right. Making sure to incorporate that as you ask 541 00:38:40,660 --> 00:38:46,180 yourself that question, being able to combine these formulas for ultimate success. Well 542 00:38:46,180 --> 00:38:47,180 said. 543 00:38:47,180 --> 00:38:53,140 Yeah. You think you want a Porsche or a Lamborghini or a multimillion dollar home. I've got that 544 00:38:53,140 --> 00:38:59,020 stuff. I'm telling you, it's like Christmas day. You get it, you open it, you look at 545 00:38:59,020 --> 00:39:02,100 it, you play with it, you esteem it, but it goes in the corner. And what you're on is 546 00:39:02,100 --> 00:39:06,540 the next journey to get somewhere. The question is, is what do you want from that journey? 547 00:39:06,540 --> 00:39:10,660 Because it is so important to realize the ladder is against the correct wall. You don't 548 00:39:10,660 --> 00:39:14,540 want to look back 30 years later and realize that you have wasted your life because you 549 00:39:14,540 --> 00:39:20,140 were not willing to ask yourself truly what you want from this thing. Do you want freedom? 550 00:39:20,140 --> 00:39:24,720 Do you want to go see other countries? Do you want to help your family out, your mom, 551 00:39:24,720 --> 00:39:29,340 your dad, your siblings? Do you want to be able to help people at the end of their life, 552 00:39:29,340 --> 00:39:32,700 not have to stay in a nursing home, but instead you can care for them? Do you want to buy 553 00:39:32,700 --> 00:39:37,420 your mama home? Do you just want to spend time having great conversations with great 554 00:39:37,420 --> 00:39:42,140 people? You need to find out what it is you're suffering for because business ownership on 555 00:39:42,140 --> 00:39:46,340 some levels is a little bit of suffering. What is it that you're suffering for and what 556 00:39:46,340 --> 00:39:51,980 result are you willing to go beyond your comfort level so that you can receive it? Because 557 00:39:51,980 --> 00:39:57,540 the worst thing on earth is building something, getting what you thought you wanted only to 558 00:39:57,540 --> 00:40:01,780 realize that you were so far away from what you really want that you actually have to 559 00:40:01,780 --> 00:40:03,260 start over from scratch. 560 00:40:03,260 --> 00:40:08,140 Dude, I love it. I just wanted you to, I'm just going to let you keep going on that note. 561 00:40:08,140 --> 00:40:14,540 We can do this for another hour. You just keep hitting it, preach and no, but let's 562 00:40:14,540 --> 00:40:21,140 talk at the end here. How can people get in touch with you? What's the best way to reach 563 00:40:21,140 --> 00:40:26,020 out? What events you got coming up, Chris? Anything of that sort, any invitation for 564 00:40:26,020 --> 00:40:28,380 the audience? Where should they go next? 565 00:40:28,380 --> 00:40:32,820 The easiest way for the audience to find out anything I'm doing, we literally are getting 566 00:40:32,820 --> 00:40:38,460 on stage every single month now. I have some events at the office. I have some events in 567 00:40:38,460 --> 00:40:43,700 Boston. I do some events in Dallas, some events in Florida, New York, Connecticut. We're going 568 00:40:43,700 --> 00:40:48,540 around that area. The easiest way to find out anything that's going on or to connect 569 00:40:48,540 --> 00:40:53,860 with me on socials or to buy my book or to send a request to me that you want to have 570 00:40:53,860 --> 00:41:01,140 a meeting with me and have a conversation is to go to iconicalliance.com and you'll 571 00:41:01,140 --> 00:41:08,260 see under the resources tab all the different ways to connect with me. And I'm a real human. 572 00:41:08,260 --> 00:41:14,100 If you pitch me in the DM, I probably will pretend I don't know you. But if you have 573 00:41:14,100 --> 00:41:18,020 a serious question, I'm happy to connect. I'm happy to connect you with people that 574 00:41:18,020 --> 00:41:22,820 can help you even if I'm not the right guy. And I think that that's really, really important 575 00:41:22,820 --> 00:41:28,540 is to be as a leader and as we grow to be available for those people that are hungry 576 00:41:28,540 --> 00:41:32,580 for the next step in life and be able to hear it from the horse's mouth too. 577 00:41:32,580 --> 00:41:36,500 That's right. So vision pros that are listening in, if you have any questions or comments, 578 00:41:36,500 --> 00:41:39,820 don't hesitate to drop them in the channel that you are for convenience. Make sure to 579 00:41:39,820 --> 00:41:43,380 connect with Chris as well. But if you drop those in the if you drop those comments, we'll 580 00:41:43,380 --> 00:41:47,500 make sure to forward them to Chris and tag him so that he's aware of those. You might 581 00:41:47,500 --> 00:41:52,020 get a loom video response from one of us. You might get invited to something as well 582 00:41:52,020 --> 00:41:56,340 to participate. And like we like we said, you'll be able to access those links and the 583 00:41:56,340 --> 00:42:01,700 show notes as well. So thanks for tuning in, everybody. Chris, this was an amazing opportunity. 584 00:42:01,700 --> 00:42:06,980 I really I really look forward to doing this again. I think we should pick a subject at 585 00:42:06,980 --> 00:42:13,060 some point, something that that you're maybe do some type of virtual online event where 586 00:42:13,060 --> 00:42:18,540 you co collaborate on it. There's so many opportunities. And because I'm in San Antonio, 587 00:42:18,540 --> 00:42:25,100 my city got excluded from your list of tours, I'm gonna have to make my way over to Dallas 588 00:42:25,100 --> 00:42:29,500 or or make a trip to one of these states you mentioned. But it's been an honor to have 589 00:42:29,500 --> 00:42:30,660 you on the show, man. 590 00:42:30,660 --> 00:42:37,860 Dude, thank you very much for having me forgive me the freedom to speak my my heart. And yeah, 591 00:42:37,860 --> 00:42:43,140 I think that people that are like minded should take the time and should go through the efforts 592 00:42:43,140 --> 00:42:48,820 of making connections just like you're doing. Because if nothing changes, nothing changes. 593 00:42:48,820 --> 00:42:51,580 And I appreciate you being a part of the change, brother. 594 00:42:51,580 --> 00:42:55,780 Likewise, my friend Vision Pros, you guys have an excellent day. We'll see on the next show. 595 00:42:55,780 --> 00:42:59,500 Thank you for being here today. I'm really happy that you tuned in to Vision Pros live. 596 00:42:59,500 --> 00:43:04,300 I'm looking forward to seeing your reactions as these episodes continue to move forward. 597 00:43:04,300 --> 00:43:08,100 This is going to get more and more fun. We'll have more and more engagement as well. We'll 598 00:43:08,100 --> 00:43:11,840 invite people to participate in the show. And thank you for giving us your time and 599 00:43:11,840 --> 00:43:13,260 attention.