1 00:00:00,000 --> 00:00:04,520 to my solo consulting journey. 2 00:00:04,520 --> 00:00:08,280 So before that, I was in the startup world 3 00:00:08,280 --> 00:00:09,520 as a marketing leader. 4 00:00:10,640 --> 00:00:11,820 And so it's been great. 5 00:00:11,820 --> 00:00:15,720 So I've just continually refined my processes 6 00:00:15,720 --> 00:00:18,100 over the last 10 months, 7 00:00:18,100 --> 00:00:21,400 working mostly with early stage B2B startups, 8 00:00:21,400 --> 00:00:23,440 helping them to find their go-to-market strategy. 9 00:00:23,440 --> 00:00:26,620 So there's a couple of things that are included with that, 10 00:00:26,620 --> 00:00:28,720 but it's been super, super fun. 11 00:00:28,720 --> 00:00:30,260 Dude, I love it. 12 00:00:30,260 --> 00:00:32,360 It's so fun to look at your history. 13 00:00:32,360 --> 00:00:34,020 I don't know if you realize how unique it is, 14 00:00:34,020 --> 00:00:37,320 but going from marketing at Target 15 00:00:37,320 --> 00:00:38,560 and marketing with Lucid, 16 00:00:38,560 --> 00:00:41,400 Lucidchart's like not many people 17 00:00:41,400 --> 00:00:43,260 get to work with brands like that 18 00:00:43,260 --> 00:00:46,760 and then have the audacity and the tenacious ambition 19 00:00:46,760 --> 00:00:49,080 to go after this the way you are. 20 00:00:49,080 --> 00:00:51,640 And it just, I can't imagine 21 00:00:51,640 --> 00:00:54,000 that the treasure trove of experience you have 22 00:00:54,000 --> 00:00:56,440 while you're doing what Reid Hoffman said, 23 00:00:56,440 --> 00:00:58,220 pushing a plane off of a cliff 24 00:00:58,220 --> 00:00:59,640 and repairing it while it's going down, 25 00:00:59,640 --> 00:01:01,000 that's startup life right there. 26 00:01:01,000 --> 00:01:05,680 So what's been the most eye-opening 27 00:01:05,680 --> 00:01:08,340 or shocking thing that you've experienced so far? 28 00:01:12,620 --> 00:01:15,160 I think one of the biggest things is just seeing- 29 00:01:15,160 --> 00:01:18,160 All right, welcome in to Vision Pros Live. 30 00:01:18,160 --> 00:01:20,200 With Jackson Calame, I'm your show host. 31 00:01:20,200 --> 00:01:22,880 We'll be doing interviews for visionary entrepreneurs 32 00:01:22,880 --> 00:01:24,840 and guest leaders who are building 33 00:01:24,840 --> 00:01:29,840 fantastic visions out there. 34 00:01:35,360 --> 00:01:37,360 Hey, welcome in to Vision Pros Live. 35 00:01:37,360 --> 00:01:38,840 I'm your show host, Jackson Calame, 36 00:01:38,840 --> 00:01:41,120 founder and CEO of First Class Business. 37 00:01:41,120 --> 00:01:44,760 And I'm excited to have Garrett Jestice on today. 38 00:01:44,760 --> 00:01:46,800 Garrett is a fellow marketer. 39 00:01:46,800 --> 00:01:50,240 I still kind of consider myself such, 40 00:01:50,240 --> 00:01:51,360 even as an entrepreneur. 41 00:01:51,360 --> 00:01:53,020 Like I have some background there, 42 00:01:53,020 --> 00:01:56,640 but he's been at levels I never was at, 43 00:01:56,640 --> 00:01:58,920 working at companies like Target 44 00:01:58,920 --> 00:02:01,400 and working for a company like Lucidcharts. 45 00:02:01,400 --> 00:02:05,800 And the realm of what you do 46 00:02:05,800 --> 00:02:07,480 and the types of people that you work with 47 00:02:07,480 --> 00:02:09,640 and companies that are that massive 48 00:02:09,640 --> 00:02:12,480 or that are on that fast of a trajectory, 49 00:02:12,480 --> 00:02:13,320 it's just different. 50 00:02:13,320 --> 00:02:14,760 We just have very different experiences. 51 00:02:14,760 --> 00:02:15,920 So I can't wait to pick his brain 52 00:02:15,920 --> 00:02:18,160 and help you guys learn from his experience 53 00:02:18,160 --> 00:02:22,720 on how to efficiently grow B2B companies, 54 00:02:22,720 --> 00:02:24,160 specifically, but I can tell you what, 55 00:02:24,160 --> 00:02:25,840 as a business owner who's been in the B2B 56 00:02:25,840 --> 00:02:29,040 and the B2C space and different companies, 57 00:02:29,040 --> 00:02:31,320 the principles, when you find people who have principles, 58 00:02:31,320 --> 00:02:32,640 they apply to both markets. 59 00:02:32,640 --> 00:02:33,960 So if you're looking for growth strategies 60 00:02:33,960 --> 00:02:37,160 and for streamlining success with team alignment, 61 00:02:37,160 --> 00:02:38,000 proper team alignment, 62 00:02:38,000 --> 00:02:39,320 we're gonna be talking about all of that 63 00:02:39,320 --> 00:02:41,000 as we open his vision. 64 00:02:41,000 --> 00:02:43,360 Before I bring Garrett on stage though, 65 00:02:43,360 --> 00:02:45,120 I wanna give a shout out to some sponsors 66 00:02:45,120 --> 00:02:47,280 that I love and appreciate. 67 00:02:47,280 --> 00:02:50,880 ColdClick is what we use for our LinkedIn automation. 68 00:02:50,880 --> 00:02:54,440 And it gets us in touch with hundreds of people 69 00:02:54,440 --> 00:02:57,140 without us having to really do anything at this point, 70 00:02:57,140 --> 00:02:59,200 because we've got the message out there 71 00:02:59,200 --> 00:03:01,080 helping people know what it is that we do. 72 00:03:01,080 --> 00:03:02,660 And the reason why that's so important 73 00:03:02,660 --> 00:03:05,400 is because distribution at the top of the funnel 74 00:03:05,400 --> 00:03:08,340 is something that most entrepreneurs aren't very good at. 75 00:03:08,340 --> 00:03:10,280 And it's not only that we're not good at it, 76 00:03:10,280 --> 00:03:13,040 I see a lot of entrepreneurs that avoid it altogether 77 00:03:13,040 --> 00:03:15,000 because they don't wanna make people upset 78 00:03:15,000 --> 00:03:16,920 or they feel like it's inauthentic. 79 00:03:16,920 --> 00:03:19,120 There's nothing inauthentic about getting your brand 80 00:03:19,120 --> 00:03:20,520 in front of people that you don't know 81 00:03:20,520 --> 00:03:21,840 and giving them the opportunity to say, 82 00:03:21,840 --> 00:03:25,240 hey, I kinda like that person, I should talk to them. 83 00:03:25,240 --> 00:03:27,240 Hey, that person does what I need, 84 00:03:27,240 --> 00:03:28,280 I should reach out to them. 85 00:03:28,280 --> 00:03:30,800 It's just a great way to get in front of great people 86 00:03:30,800 --> 00:03:32,380 and then you can pick up the relationship 87 00:03:32,380 --> 00:03:33,880 more organically from there, 88 00:03:33,880 --> 00:03:35,820 especially if you're not using messages 89 00:03:35,820 --> 00:03:37,720 that manipulate the audience. 90 00:03:37,720 --> 00:03:39,600 That would be my last secret I'll give today on that, 91 00:03:39,600 --> 00:03:42,240 which would be if you have an automation that says, 92 00:03:42,240 --> 00:03:44,620 hey, we have mutual friends, we should connect, 93 00:03:44,620 --> 00:03:47,240 super inauthentic, not cool. 94 00:03:47,240 --> 00:03:49,140 If you have an automation that says, 95 00:03:49,140 --> 00:03:52,080 hey, I'm really impressed with your profile. 96 00:03:52,080 --> 00:03:54,920 Again, you didn't look at it, it's an automation. 97 00:03:55,800 --> 00:03:59,640 It's one thing to say, the system helped me find you 98 00:03:59,640 --> 00:04:01,680 because it says you're a great leader. 99 00:04:01,680 --> 00:04:03,300 Well, the system did. 100 00:04:03,300 --> 00:04:06,000 But anyway, I'm gonna get off my teaching skills here 101 00:04:06,000 --> 00:04:09,240 and go right into Simply Fast websites. 102 00:04:09,240 --> 00:04:12,160 Simply Fast websites is built by Shane Michael 103 00:04:12,160 --> 00:04:13,960 and I love that he built a platform 104 00:04:13,960 --> 00:04:17,760 where you can get a website for as little as $179. 105 00:04:17,760 --> 00:04:18,800 I don't need this. 106 00:04:18,800 --> 00:04:21,960 I would have needed this 10, 15 years ago, 107 00:04:21,960 --> 00:04:25,040 even three years ago when we started first class business, 108 00:04:25,040 --> 00:04:27,760 it would have been somebody that I would have considered 109 00:04:27,760 --> 00:04:31,040 in our lineup of web developers and web designers 110 00:04:31,040 --> 00:04:32,440 because of his ability to offer that. 111 00:04:32,440 --> 00:04:34,720 Now you can build a free website on Wix, 112 00:04:34,720 --> 00:04:37,100 on Squarespace, on WordPress, 113 00:04:37,100 --> 00:04:39,080 with different theme builders and all that. 114 00:04:39,080 --> 00:04:41,880 But I really like that he's got an offer 115 00:04:41,880 --> 00:04:45,080 that's much more generous than most web developers, 116 00:04:45,080 --> 00:04:46,320 web designers have seen out there. 117 00:04:46,320 --> 00:04:47,940 So I'm rooting for him to win. 118 00:04:47,940 --> 00:04:49,760 And I figured if there's anybody out there 119 00:04:49,760 --> 00:04:51,600 who's getting started and they need some guidance 120 00:04:51,600 --> 00:04:53,240 and they really wanna understand the ins and outs 121 00:04:53,240 --> 00:04:55,800 of a great website foundation, 122 00:04:55,800 --> 00:04:59,440 then Shane's got a passion that I just don't see too often. 123 00:04:59,440 --> 00:05:01,760 And the web designers that come across 124 00:05:01,760 --> 00:05:04,980 and I've talked to a few thousand 125 00:05:04,980 --> 00:05:06,800 over the last couple of years. 126 00:05:06,800 --> 00:05:09,480 So I'm happy to support Shane on his venture. 127 00:05:09,480 --> 00:05:10,520 I hope that goes well. 128 00:05:10,520 --> 00:05:12,920 By all means, if you ever work with anything 129 00:05:12,920 --> 00:05:15,000 that we're using and you don't have a good experience, 130 00:05:15,000 --> 00:05:17,360 don't hesitate to throw that back at us and say, 131 00:05:17,360 --> 00:05:19,120 hey, Jax, I didn't have the experience that I thought, 132 00:05:19,120 --> 00:05:21,280 hey, Jax, and here's what I did experience. 133 00:05:21,280 --> 00:05:23,440 We're always looking to optimize. 134 00:05:23,440 --> 00:05:25,080 We have no ego associated with this. 135 00:05:25,080 --> 00:05:28,000 We simply want to help you win. 136 00:05:28,000 --> 00:05:30,360 Now moving into the water project, 137 00:05:30,360 --> 00:05:33,240 we also want this cause to win. 138 00:05:33,240 --> 00:05:35,400 We have the great fortune of having access 139 00:05:35,400 --> 00:05:37,800 to clean drinking water every day, you and I. 140 00:05:37,800 --> 00:05:39,080 We don't have to go look for it. 141 00:05:39,080 --> 00:05:40,880 If you're listening to this, I highly doubt 142 00:05:40,880 --> 00:05:42,920 you had to find a clean source of water today. 143 00:05:42,920 --> 00:05:43,920 There's millions of people 144 00:05:43,920 --> 00:05:46,080 who don't have that privilege and luxury. 145 00:05:46,080 --> 00:05:47,880 We have an opportunity to give back. 146 00:05:47,880 --> 00:05:49,760 What I love about this is they show you 147 00:05:49,760 --> 00:05:53,040 what the community is like before you invest 148 00:05:53,040 --> 00:05:56,760 and in donating your money to the experience 149 00:05:56,760 --> 00:05:58,020 or to helping them. 150 00:05:58,020 --> 00:06:00,280 You also get to see the result on the flip side 151 00:06:00,280 --> 00:06:02,080 and see how many people were affected by it 152 00:06:02,080 --> 00:06:05,400 and see how the community maintains that experience. 153 00:06:05,400 --> 00:06:09,040 So your money is being put to good use in my humble opinion. 154 00:06:09,040 --> 00:06:10,720 It's what I love about it. 155 00:06:10,720 --> 00:06:14,160 And I just, I can't live with myself each day 156 00:06:14,160 --> 00:06:17,560 if I don't take the opportunity to help with these causes 157 00:06:17,560 --> 00:06:19,480 for people all over the world 158 00:06:19,480 --> 00:06:21,840 who have far greater challenges and adversities 159 00:06:21,840 --> 00:06:23,960 than I'll probably ever have to face. 160 00:06:23,960 --> 00:06:26,200 So if you're in a position to give, please do. 161 00:06:26,200 --> 00:06:27,720 If you're not, please share. 162 00:06:27,720 --> 00:06:29,600 And if you feel like there's a better program 163 00:06:29,600 --> 00:06:31,200 that we should be supporting, a better cause, 164 00:06:31,200 --> 00:06:33,680 something of greater need, please drop in in the comments 165 00:06:33,680 --> 00:06:35,720 and give the people who are listening a chance 166 00:06:35,720 --> 00:06:36,920 to help out with those causes. 167 00:06:36,920 --> 00:06:39,040 We've got 8 billion people to help 168 00:06:39,040 --> 00:06:40,600 and I never wanna forget that. 169 00:06:40,600 --> 00:06:44,080 Without further ado, I'm bringing Garrett Justice on stage 170 00:06:44,080 --> 00:06:48,360 after diving into his LinkedIn profile. 171 00:06:48,360 --> 00:06:49,200 Let me pull that up. 172 00:06:49,200 --> 00:06:50,360 Where are you at? 173 00:06:50,360 --> 00:06:51,680 Oh, there it is. 174 00:06:51,680 --> 00:06:53,880 All right, I'm not very good at the screen managing thing, 175 00:06:53,880 --> 00:06:55,600 but here we go. 176 00:06:55,600 --> 00:06:57,800 His experience, as I mentioned, 177 00:06:57,800 --> 00:07:00,160 Garrett has worked with Target. 178 00:07:00,160 --> 00:07:02,400 He's worked with a company called Lucid. 179 00:07:02,400 --> 00:07:05,120 And again, this is the company of Lucid Charts. 180 00:07:05,120 --> 00:07:07,360 He was there for three years, 181 00:07:07,360 --> 00:07:09,840 head of marketing with Lucid Press, 182 00:07:09,840 --> 00:07:13,360 podcast host and community organizer in 2021. 183 00:07:13,360 --> 00:07:16,520 He also has some secrets probably for me 184 00:07:16,520 --> 00:07:18,320 and how I can be a better host of the show. 185 00:07:18,320 --> 00:07:19,920 I'm looking forward to that. 186 00:07:19,920 --> 00:07:21,520 And then these are some of the other startups 187 00:07:21,520 --> 00:07:23,280 that he's also worked with. 188 00:07:23,280 --> 00:07:25,760 And as I got to know him personally, 189 00:07:25,760 --> 00:07:27,720 just impressed with his leadership skills 190 00:07:27,720 --> 00:07:29,320 and the way he held himself. 191 00:07:29,320 --> 00:07:32,160 So Garrett, dude, thank you so much for joining me 192 00:07:32,160 --> 00:07:33,320 on Vision Pros Live. 193 00:07:33,320 --> 00:07:34,760 It's an honor to have you. 194 00:07:34,760 --> 00:07:36,120 Well, it's great to be here. 195 00:07:36,120 --> 00:07:38,360 Thanks, Jackson, excited. 196 00:07:38,360 --> 00:07:39,480 Yeah, man, absolutely. 197 00:07:39,480 --> 00:07:42,000 So I talked about your audience a little bit earlier, 198 00:07:42,000 --> 00:07:44,840 let's give a refresher for anybody who's joining live. 199 00:07:44,840 --> 00:07:46,480 Who should be listening today? 200 00:07:46,480 --> 00:07:50,400 And beyond my rambling, why should they listen to you? 201 00:07:50,400 --> 00:07:51,760 Yeah, it's a great question. 202 00:07:51,760 --> 00:07:55,280 So, I have a background experience in marketing, 203 00:07:55,280 --> 00:07:58,480 launched my solo consulting company earlier this year. 204 00:07:58,480 --> 00:08:02,320 And so I mostly work with early stage B2B companies, 205 00:08:02,320 --> 00:08:05,240 either the founders or those solo marketers, 206 00:08:05,240 --> 00:08:08,160 early marketers, just to help them lock in 207 00:08:08,160 --> 00:08:09,600 their go-to-market strategy. 208 00:08:09,600 --> 00:08:11,760 A lot of companies, when they start doing marketing 209 00:08:11,760 --> 00:08:15,680 for the first time, it's a lot of throwing spaghetti 210 00:08:15,680 --> 00:08:17,760 at the wall to see what sticks, right? 211 00:08:17,760 --> 00:08:20,240 And I've been there, I've done that, 212 00:08:20,240 --> 00:08:21,800 I've made some of those mistakes. 213 00:08:21,800 --> 00:08:25,040 And so I just wanna help early stage companies 214 00:08:25,040 --> 00:08:26,800 have a higher chance of success 215 00:08:26,800 --> 00:08:27,960 and avoid some of those mistakes 216 00:08:27,960 --> 00:08:29,360 that I made earlier in my career. 217 00:08:29,360 --> 00:08:32,080 Because I think that there is a way to go about it. 218 00:08:32,080 --> 00:08:35,680 There are core principles that every company needs to adopt 219 00:08:35,680 --> 00:08:36,720 in order to do it well. 220 00:08:36,720 --> 00:08:38,800 And that's really what I focus on. 221 00:08:38,800 --> 00:08:42,320 Did I see 90% of companies throwing uncooked spaghetti 222 00:08:42,320 --> 00:08:44,800 at the wall to see what sticks? 223 00:08:44,800 --> 00:08:46,560 So, it's challenging. 224 00:08:46,560 --> 00:08:49,240 Marketing is a lot harder than people realize. 225 00:08:49,240 --> 00:08:52,280 So, let's talk about that vision of yours. 226 00:08:52,280 --> 00:08:55,520 Obviously, you wanna help them find what sticks. 227 00:08:55,520 --> 00:09:00,160 But what do you envision for these early stage startups? 228 00:09:00,160 --> 00:09:02,920 What's that path to marketing look like 229 00:09:02,920 --> 00:09:04,600 when they do this right? 230 00:09:04,600 --> 00:09:09,000 Yeah, so let me first explain what I see most often, right? 231 00:09:09,000 --> 00:09:09,840 And then I- 232 00:09:09,840 --> 00:09:13,280 And so, what I often see is, 233 00:09:13,280 --> 00:09:15,760 companies start to get some momentum. 234 00:09:15,760 --> 00:09:18,960 They have some customers, they have some sales, 235 00:09:18,960 --> 00:09:21,680 and they want to put fuel on the fire, right? 236 00:09:21,680 --> 00:09:22,560 And so what do they do? 237 00:09:22,560 --> 00:09:26,080 Often they jump straight into marketing channels. 238 00:09:26,080 --> 00:09:28,560 So, they probably don't have anyone in house, 239 00:09:28,560 --> 00:09:30,320 or maybe they do, maybe they hire someone in house, 240 00:09:30,320 --> 00:09:33,800 but they'll jump to hiring an SEO agency 241 00:09:33,800 --> 00:09:35,560 or someone to help them with paid ads 242 00:09:35,560 --> 00:09:37,360 or some other things like that. 243 00:09:38,440 --> 00:09:42,200 And usually, they haven't solidified 244 00:09:42,200 --> 00:09:44,720 what I call your go-to-market foundations. 245 00:09:44,720 --> 00:09:48,560 And by not solidifying that and aligning the team on that, 246 00:09:48,560 --> 00:09:52,640 you're basically setting up whoever you hire for failure, 247 00:09:52,640 --> 00:09:53,480 right? 248 00:09:53,480 --> 00:09:56,440 Any marketing execution, any channel, 249 00:09:56,440 --> 00:09:58,240 needs to flow out of a strategy 250 00:09:58,240 --> 00:09:59,800 and an understanding of those foundations. 251 00:09:59,800 --> 00:10:01,960 So, what are those foundations? 252 00:10:01,960 --> 00:10:03,120 Kind of going back to your original question, 253 00:10:03,120 --> 00:10:05,000 what does good look like, right? 254 00:10:05,000 --> 00:10:07,240 Any company, before you start marketing, 255 00:10:07,240 --> 00:10:08,840 you have to have a deep understanding 256 00:10:08,840 --> 00:10:11,320 of who are you marketing to, right? 257 00:10:11,320 --> 00:10:13,160 Who are your best fit customers? 258 00:10:13,160 --> 00:10:15,960 And all of this sounds super simple, right? 259 00:10:15,960 --> 00:10:18,640 It's like marketing 101, business 101, 260 00:10:18,640 --> 00:10:21,200 but the truth is most companies don't do this. 261 00:10:21,200 --> 00:10:23,960 And what I see often is, 262 00:10:23,960 --> 00:10:25,600 companies that get some momentum, 263 00:10:25,600 --> 00:10:29,200 they have different segments, different types of customers, 264 00:10:29,200 --> 00:10:33,040 and they haven't picked which one they want to focus on 265 00:10:33,040 --> 00:10:33,880 finding more of. 266 00:10:33,880 --> 00:10:34,800 Let me pause you real quick, 267 00:10:34,800 --> 00:10:37,760 because you said most companies aren't doing this. 268 00:10:37,760 --> 00:10:39,120 And don't get me wrong, 269 00:10:39,120 --> 00:10:41,240 LeBron James has done a layup before. 270 00:10:41,240 --> 00:10:44,840 But it's the basketball players who stop doing the layups, 271 00:10:44,840 --> 00:10:47,160 they can't play the game the right way. 272 00:10:47,160 --> 00:10:49,560 So, this is incredibly important. 273 00:10:49,560 --> 00:10:52,720 If you're listening in, gather the nuggets, 274 00:10:52,720 --> 00:10:55,080 out of what Garrett says. 275 00:10:55,080 --> 00:10:58,160 Don't listen just for the overall general topic. 276 00:10:58,160 --> 00:10:59,800 Go ahead, hit it, hit it hard. 277 00:10:59,800 --> 00:11:00,800 So, who? 278 00:11:00,800 --> 00:11:03,000 Yeah, so, and one of the key principles there 279 00:11:03,000 --> 00:11:05,440 is for most companies who are just starting marketing 280 00:11:05,440 --> 00:11:06,560 for the first time, 281 00:11:06,560 --> 00:11:09,200 you don't have the resources to focus 282 00:11:09,200 --> 00:11:14,200 usually on more than one or two distinct market segments. 283 00:11:14,520 --> 00:11:16,920 And you probably are serving more than that right now. 284 00:11:16,920 --> 00:11:19,240 You probably have different types of companies 285 00:11:19,240 --> 00:11:20,080 that you're serving. 286 00:11:20,080 --> 00:11:23,400 So, a big first question is, who do you focus on? 287 00:11:23,400 --> 00:11:26,880 And who do you ignore for the time being, right? 288 00:11:26,880 --> 00:11:29,240 The goal in doing good marketing and sales 289 00:11:29,240 --> 00:11:33,520 is to find more companies or people to buy your product 290 00:11:33,520 --> 00:11:37,320 or service that looks like your best fit customers 291 00:11:37,320 --> 00:11:38,720 that you already have, right? 292 00:11:38,720 --> 00:11:41,160 And so, that's really what it comes down to 293 00:11:41,160 --> 00:11:42,800 in that first step is like, 294 00:11:42,800 --> 00:11:44,560 who should you be marketing to? 295 00:11:44,560 --> 00:11:46,800 And then once you identify those people, 296 00:11:46,800 --> 00:11:48,440 then it's about talking with them, 297 00:11:48,440 --> 00:11:50,280 setting up time to do actual interviews 298 00:11:50,280 --> 00:11:53,280 and understand how they think about the challenges 299 00:11:53,280 --> 00:11:56,320 that you can help solve and where they look for solutions. 300 00:11:56,320 --> 00:11:58,800 So, that should help inform your messaging 301 00:11:58,800 --> 00:12:01,000 and positioning and what you say on your website 302 00:12:01,000 --> 00:12:04,120 and in a sales call or anything like that 303 00:12:04,120 --> 00:12:06,400 and which channels you pick, right? 304 00:12:06,400 --> 00:12:09,400 Again, so often companies jump straight into those channels 305 00:12:09,400 --> 00:12:12,400 where they see and hear, oh, we gotta be on TikTok. 306 00:12:12,400 --> 00:12:14,160 We gotta be doing this, we gotta be doing that. 307 00:12:14,160 --> 00:12:15,440 There's a million channels out there, 308 00:12:15,440 --> 00:12:16,760 but the truth is you don't. 309 00:12:16,760 --> 00:12:18,120 And you probably don't have the bandwidth 310 00:12:18,120 --> 00:12:20,240 to be able to do all of those things. 311 00:12:20,240 --> 00:12:23,640 And so, you gotta focus on those one or two market segments, 312 00:12:23,640 --> 00:12:25,200 understand exactly what they say 313 00:12:25,200 --> 00:12:27,480 so you can speak really clearly to that need 314 00:12:27,480 --> 00:12:31,640 and then focus on testing systematically those channels 315 00:12:31,640 --> 00:12:35,800 and motions where they have told you they are, right? 316 00:12:35,800 --> 00:12:36,640 So, you can find- 317 00:12:36,640 --> 00:12:38,320 How many foundations are there? 318 00:12:38,320 --> 00:12:40,520 So, really just those three is what I focus on. 319 00:12:40,520 --> 00:12:43,560 Three was the who, the channels. 320 00:12:43,560 --> 00:12:45,120 Messaging and positioning, right? 321 00:12:45,120 --> 00:12:46,760 So, what do you say? 322 00:12:46,760 --> 00:12:47,600 Yep. 323 00:12:47,600 --> 00:12:50,520 And then channels is third and that's where do you say it? 324 00:12:50,520 --> 00:12:51,800 Right? 325 00:12:51,800 --> 00:12:54,640 So, who, what and where, right? 326 00:12:54,640 --> 00:12:58,000 Are the key components before you jump in 327 00:12:58,000 --> 00:13:01,280 to really launching and scaling marketing efforts. 328 00:13:01,280 --> 00:13:02,480 Nice. 329 00:13:02,480 --> 00:13:03,320 Okay. 330 00:13:03,320 --> 00:13:04,140 Good stuff, man. 331 00:13:04,140 --> 00:13:04,980 Thank you for that. 332 00:13:04,980 --> 00:13:06,760 I wanted to take, I'm taking a lot of notes. 333 00:13:06,760 --> 00:13:08,040 And what about you, Garrett? 334 00:13:08,040 --> 00:13:11,160 So, for your life, what's your personal vision? 335 00:13:11,160 --> 00:13:14,160 What do you, where do you see yourself moving towards? 336 00:13:14,160 --> 00:13:15,440 And you can say where you're at now, 337 00:13:15,440 --> 00:13:17,240 but I think we established that one. 338 00:13:17,240 --> 00:13:19,040 Yeah, yeah, yeah, no worries. 339 00:13:19,040 --> 00:13:22,000 So, the interesting thing about where I'm at now is 340 00:13:22,000 --> 00:13:23,520 you would ask me a year ago, 341 00:13:23,520 --> 00:13:26,840 I would have never thought I would be consulting right now. 342 00:13:26,840 --> 00:13:27,680 Right? 343 00:13:27,680 --> 00:13:29,640 I'm just under a year into this. 344 00:13:29,640 --> 00:13:32,200 And so, I kind of went through, 345 00:13:32,200 --> 00:13:34,900 you know, I spent the last 10 years or so 346 00:13:34,900 --> 00:13:39,580 working in a lot of early stage startups as a marketing leader 347 00:13:39,580 --> 00:13:41,840 and it was a fun ride and I learned a ton. 348 00:13:41,840 --> 00:13:43,880 I needed kind of a change of pace, you know, 349 00:13:43,880 --> 00:13:47,300 when I left my last gig and I'm to a place now 350 00:13:47,300 --> 00:13:50,080 personally in my life where I have four kids 351 00:13:50,080 --> 00:13:52,000 between the ages of two and 10. 352 00:13:52,000 --> 00:13:53,600 Woo, go us. 353 00:13:53,600 --> 00:13:56,560 It's awesome, but it's busy too. 354 00:13:56,560 --> 00:13:59,180 And so, I want to be, you know, 355 00:13:59,180 --> 00:14:01,480 to a place where I can coach my son's soccer team. 356 00:14:01,480 --> 00:14:04,640 I want that flexibility that comes with it. 357 00:14:04,640 --> 00:14:06,140 And that's one of the things I think a lot of people learn 358 00:14:06,140 --> 00:14:07,040 as you get a little bit older. 359 00:14:07,040 --> 00:14:09,960 So, that's part of what led me into, you know, 360 00:14:09,960 --> 00:14:11,760 consulting and starting my own business. 361 00:14:11,760 --> 00:14:13,560 And it's been an awesome adventure. 362 00:14:13,560 --> 00:14:15,740 I've learned a ton so far, but, you know, 363 00:14:15,740 --> 00:14:18,480 that's the thing that's highest priority for me right now 364 00:14:18,480 --> 00:14:21,480 is being able to be available, be flexible 365 00:14:21,480 --> 00:14:24,760 while still making a good living and focusing on, you know, 366 00:14:24,760 --> 00:14:26,360 the type of work that I love doing. 367 00:14:26,360 --> 00:14:27,360 So. 368 00:14:27,360 --> 00:14:28,400 I love that. 369 00:14:28,400 --> 00:14:32,040 And you never get it back for all those who are listening. 370 00:14:32,040 --> 00:14:35,200 You don't get to reset the video game. 371 00:14:35,200 --> 00:14:36,900 It's it, you know, and I've been, 372 00:14:36,900 --> 00:14:39,160 I was so blessed to be a stay at home dad 373 00:14:39,160 --> 00:14:41,360 since I was 22 years old, right? 374 00:14:41,360 --> 00:14:42,800 My first daughter was born. 375 00:14:42,800 --> 00:14:44,080 I was working from home. 376 00:14:44,080 --> 00:14:47,140 I ran a crazy hectic life for startups 377 00:14:47,140 --> 00:14:48,260 for those first three years, 378 00:14:48,260 --> 00:14:49,720 but that was also purpose driven. 379 00:14:49,720 --> 00:14:51,400 I said, well, my daughters, and I was there. 380 00:14:51,400 --> 00:14:52,840 I got to see the first steps. 381 00:14:52,840 --> 00:14:54,040 I get to be there for the first war. 382 00:14:54,040 --> 00:14:55,840 She had first, first, first war was with me. 383 00:14:55,840 --> 00:14:58,760 We'd play with a light switch, light on, light off, 384 00:14:58,760 --> 00:15:00,920 light on, and eventually she goes, light. 385 00:15:00,920 --> 00:15:02,860 And I was like, well, that's a strange first word, 386 00:15:02,860 --> 00:15:06,040 but she's also a strangely amazing child. 387 00:15:06,040 --> 00:15:07,440 Anybody who's listening again, 388 00:15:07,440 --> 00:15:12,040 my goal is to inspire you to not only crush it in business, 389 00:15:12,040 --> 00:15:14,280 but to realize that you can crush it with your family 390 00:15:14,280 --> 00:15:16,880 or with your friends and with your personal priorities too. 391 00:15:16,880 --> 00:15:17,800 Those are, those are important. 392 00:15:17,800 --> 00:15:19,360 You don't have to sacrifice those 393 00:15:19,360 --> 00:15:21,120 just because you're an entrepreneur. 394 00:15:21,120 --> 00:15:23,260 Some of us just justify and do so. 395 00:15:23,260 --> 00:15:24,840 Yeah, you know, to that point, 396 00:15:24,840 --> 00:15:26,720 my wife and I were just talking the other day. 397 00:15:26,720 --> 00:15:29,400 So my youngest is almost two. 398 00:15:29,400 --> 00:15:32,500 And one of the things we were commenting on is, 399 00:15:32,500 --> 00:15:35,200 you know, I've worked from home for the last two years, 400 00:15:35,200 --> 00:15:37,400 you know, even before I started the consulting thing, 401 00:15:37,400 --> 00:15:39,080 the pandemic and everything else. 402 00:15:39,080 --> 00:15:44,080 And it's interesting seeing how much closer he is to me 403 00:15:44,240 --> 00:15:45,320 than my other kids were. 404 00:15:45,320 --> 00:15:47,520 You know, I have great relationships with all of my kids, 405 00:15:47,520 --> 00:15:50,380 but at that age, because I've been able to go down 406 00:15:50,380 --> 00:15:52,600 and eat lunch with them every day, you know, 407 00:15:52,600 --> 00:15:54,200 he sees me multiple times a day, 408 00:15:54,200 --> 00:15:55,760 so much more than my other kids did. 409 00:15:55,760 --> 00:15:57,080 And those are things, like you said, 410 00:15:57,080 --> 00:16:00,840 you just can't get back that are some of the valuable things 411 00:16:00,840 --> 00:16:03,160 that some of the perks, I guess, 412 00:16:03,160 --> 00:16:04,960 that I feel like I've been blessed with 413 00:16:04,960 --> 00:16:06,360 in my current career. 414 00:16:06,360 --> 00:16:08,500 Have you gotten to be coach yet? 415 00:16:08,500 --> 00:16:11,360 Yeah, so I just, I'm in the process of coaching 416 00:16:11,360 --> 00:16:13,320 my son's soccer team. 417 00:16:13,320 --> 00:16:15,240 And that's super fun. 418 00:16:15,240 --> 00:16:16,640 So loving that and- 419 00:16:16,640 --> 00:16:17,960 I wish I had a photo of that. 420 00:16:17,960 --> 00:16:18,880 This is mine. 421 00:16:18,880 --> 00:16:22,160 This is my little girl's soccer team. 422 00:16:22,160 --> 00:16:23,040 We were coaching that. 423 00:16:23,040 --> 00:16:24,960 And then this is my son's soccer team 424 00:16:24,960 --> 00:16:26,760 when I was coaching him as well. 425 00:16:26,760 --> 00:16:28,600 Man, just soak that up. 426 00:16:28,600 --> 00:16:31,360 Whatever, if there's anything that tries to derail you 427 00:16:31,360 --> 00:16:33,280 on that, don't let it happen. 428 00:16:33,280 --> 00:16:35,080 And those of you who are listening in again, 429 00:16:35,080 --> 00:16:37,560 like it's your opportunity to seize that and say, 430 00:16:37,560 --> 00:16:39,000 hey, I'm gonna be there for this. 431 00:16:39,000 --> 00:16:40,800 I'm having some fun with it. 432 00:16:40,800 --> 00:16:43,800 You know, my kids will never forget 433 00:16:43,800 --> 00:16:45,160 that I got to be their coach. 434 00:16:45,160 --> 00:16:46,920 And they still wish, and we still try to figure it out, 435 00:16:46,920 --> 00:16:48,320 even though we live in different cities now. 436 00:16:48,320 --> 00:16:50,840 It's like, man, how do we make more of those types 437 00:16:50,840 --> 00:16:53,000 of experiences happen? 438 00:16:53,000 --> 00:16:54,900 I mean, that's the essence of life, my friend. 439 00:16:54,900 --> 00:16:57,440 So thank you for sharing that. 440 00:16:57,440 --> 00:16:59,100 Do you wanna continue on the vision path? 441 00:16:59,100 --> 00:17:00,580 Anything else you wanna add to that 442 00:17:00,580 --> 00:17:03,480 before we move on to the worst business experience ever? 443 00:17:03,480 --> 00:17:05,760 You know, the only thing else I was gonna say is, 444 00:17:05,760 --> 00:17:07,440 I think your vision evolves, right, 445 00:17:07,440 --> 00:17:09,840 throughout your career and throughout your life. 446 00:17:09,840 --> 00:17:14,720 And so I really see it as stages or seasons of life. 447 00:17:14,720 --> 00:17:16,760 And you know, for me, I just kind of embarked 448 00:17:16,760 --> 00:17:19,800 on this kind of new phase where, again, like I said, 449 00:17:19,800 --> 00:17:22,480 I was the last eight or 10 years as a marketing leader 450 00:17:22,480 --> 00:17:24,600 in early stage startups to now, you know, 451 00:17:24,600 --> 00:17:28,120 as an entrepreneur and as a solo consultant. 452 00:17:28,120 --> 00:17:30,540 And that's just a new phase of life for me. 453 00:17:30,540 --> 00:17:32,320 So, you know, what does the future bring? 454 00:17:32,320 --> 00:17:33,800 I don't know, but I'm sure that there's gonna be 455 00:17:33,800 --> 00:17:36,160 other seasons and phases later on in life. 456 00:17:36,160 --> 00:17:37,040 They're gonna be different. 457 00:17:37,040 --> 00:17:38,040 I think that that's okay. 458 00:17:38,040 --> 00:17:40,000 So I think it's important to understand 459 00:17:40,000 --> 00:17:42,240 that that vision will evolve. 460 00:17:42,240 --> 00:17:44,320 And the most important thing is to understand 461 00:17:44,320 --> 00:17:46,120 what's most important right now. 462 00:17:46,120 --> 00:17:48,560 And, you know, that's really what should guide 463 00:17:48,560 --> 00:17:49,400 what that vision is. 464 00:17:49,400 --> 00:17:51,000 And it might change a little bit later. 465 00:17:51,000 --> 00:17:52,920 It might change down the road as you learn more, 466 00:17:52,920 --> 00:17:55,840 as you grow, as you evolve, as your life changes, right? 467 00:17:55,840 --> 00:17:56,680 I love it. 468 00:17:56,680 --> 00:17:59,200 My saying is begin with a vision in mind 469 00:17:59,200 --> 00:18:01,320 because most people say begin with the end in mind. 470 00:18:01,320 --> 00:18:03,520 And I think it's good too, but the vision, 471 00:18:03,520 --> 00:18:05,260 you know, you don't know the end. 472 00:18:05,260 --> 00:18:07,440 You get to the hilltop and you see a new vision 473 00:18:07,440 --> 00:18:09,000 and of what's available out there. 474 00:18:09,000 --> 00:18:12,800 So that's 100% something that I believe in. 475 00:18:12,800 --> 00:18:15,240 We're gonna dive a little bit into that personal side again, 476 00:18:15,240 --> 00:18:16,760 just because I know how important this is. 477 00:18:16,760 --> 00:18:21,080 And we have an opportunity to shape really a future society 478 00:18:21,080 --> 00:18:23,920 in a way that I don't think enough people are talking about. 479 00:18:23,920 --> 00:18:26,320 When you work from home, you know, 480 00:18:26,320 --> 00:18:29,400 and your wife as well, or your spouse as well 481 00:18:29,400 --> 00:18:33,040 happens to be there and that lovey, wonderful, 482 00:18:33,040 --> 00:18:35,960 all sunshine and roses opportunity exists. 483 00:18:35,960 --> 00:18:39,200 One thing that we don't, I don't hear talked about 484 00:18:39,200 --> 00:18:42,040 in society a whole lot is the fact that now you have 485 00:18:42,040 --> 00:18:45,480 two opinions in the household more often. 486 00:18:45,480 --> 00:18:47,720 And that is challenging. 487 00:18:47,720 --> 00:18:52,720 I'm twice divorced, not by choice, nobody's fault. 488 00:18:53,040 --> 00:18:55,960 One on, you know, lots of accountability opportunities, 489 00:18:55,960 --> 00:18:59,400 you know, and those realities and that the pain 490 00:18:59,400 --> 00:19:04,400 of going through that with a family is very difficult. 491 00:19:04,840 --> 00:19:07,680 The reason why I mention this though, 492 00:19:07,680 --> 00:19:11,880 is because so many people are going into this opportunity 493 00:19:11,880 --> 00:19:13,960 of working from home. 494 00:19:13,960 --> 00:19:17,280 And while there's a million pros to working from home, 495 00:19:17,280 --> 00:19:19,840 there, I don't call them pros and cons anyways, 496 00:19:19,840 --> 00:19:23,240 there's challenges that exist with that. 497 00:19:23,240 --> 00:19:25,280 You don't have to reveal anything personal, 498 00:19:25,280 --> 00:19:30,280 Garrett, about this, but what would your counsel be 499 00:19:30,320 --> 00:19:33,920 or, you know, what would you share with somebody 500 00:19:33,920 --> 00:19:38,040 who's going into that dynamic that can help foster 501 00:19:38,040 --> 00:19:41,840 and cultivate great relationships for family's sakes? 502 00:19:41,840 --> 00:19:43,080 Yeah, that's a great question. 503 00:19:43,080 --> 00:19:45,320 And it's actually, it's something I think is top of mind 504 00:19:45,320 --> 00:19:47,560 for anyone who works from home. 505 00:19:47,560 --> 00:19:49,400 So I'll say before the pandemic, 506 00:19:49,400 --> 00:19:52,880 before I started working from home, I was, you know, 507 00:19:52,880 --> 00:19:56,520 all of my jobs up to then was in an office. 508 00:19:56,520 --> 00:19:59,280 And I actually thought at that point, you know, 509 00:19:59,280 --> 00:20:03,080 that I thought I preferred working in an office. 510 00:20:03,080 --> 00:20:05,520 I think there's pros and cons to working in an office, 511 00:20:05,520 --> 00:20:07,880 being around people, the camaraderie and everything else 512 00:20:07,880 --> 00:20:10,000 versus, you know, working from home. 513 00:20:11,200 --> 00:20:14,640 I didn't think I'd be able to successfully work from home, 514 00:20:14,640 --> 00:20:16,640 just with, you know, craziness of life 515 00:20:16,640 --> 00:20:18,320 and everything that's going on here at my house 516 00:20:18,320 --> 00:20:19,760 throughout the day. 517 00:20:19,760 --> 00:20:22,920 My mindset has shifted 100%. 518 00:20:22,920 --> 00:20:26,080 I now 100% would prefer to work from home. 519 00:20:26,080 --> 00:20:28,040 Again, there's pros and cons to both, 520 00:20:28,040 --> 00:20:30,920 like also love things about working in an office. 521 00:20:30,920 --> 00:20:32,720 And the thing that's really worked for me 522 00:20:32,720 --> 00:20:35,440 and for my family is, you know, my wife and I, 523 00:20:35,440 --> 00:20:37,360 when we first started, when I first started working from home 524 00:20:37,360 --> 00:20:42,040 is we sat down together and we made some rules, right? 525 00:20:42,040 --> 00:20:43,880 Some rules and some guidance. 526 00:20:43,880 --> 00:20:45,920 And we've talked about them over time, right? 527 00:20:45,920 --> 00:20:47,640 Like as our kids have gotten a little bit older too. 528 00:20:47,640 --> 00:20:49,040 So for example- 529 00:20:49,040 --> 00:20:50,760 They evolve as the vision evolves. 530 00:20:50,760 --> 00:20:51,640 They evolve, right? 531 00:20:51,640 --> 00:20:54,120 Yeah, you know, so for example, 532 00:20:54,120 --> 00:20:55,440 one of the things we talked about is like, 533 00:20:55,440 --> 00:20:57,880 when I go into my office and I shut the door, 534 00:20:57,880 --> 00:21:01,080 like I'm at work just like I drove to work, right? 535 00:21:01,080 --> 00:21:04,560 And text me, call me like you would, 536 00:21:04,560 --> 00:21:07,680 but we tell my kids the same thing. 537 00:21:07,680 --> 00:21:10,120 You can't just come into dad's office at any given time 538 00:21:10,120 --> 00:21:11,080 because he's talking. 539 00:21:11,080 --> 00:21:13,040 He might be on a call with Jackson. 540 00:21:13,040 --> 00:21:14,840 He might be on a call with someone else, right? 541 00:21:14,840 --> 00:21:17,360 And so feel free to text me, call me. 542 00:21:17,360 --> 00:21:18,960 I often, I don't know if you can see 543 00:21:18,960 --> 00:21:20,120 over my back shoulder right here. 544 00:21:20,120 --> 00:21:23,880 I have this basket full of pictures and notes 545 00:21:23,880 --> 00:21:27,120 that my kids throughout the day slide under the door. 546 00:21:27,120 --> 00:21:28,200 Oh, cool. 547 00:21:28,200 --> 00:21:30,960 So that's something that they do, right? 548 00:21:30,960 --> 00:21:33,600 And then if I have a break, I'll go down and say hi 549 00:21:33,600 --> 00:21:34,680 when they get home from school. 550 00:21:34,680 --> 00:21:37,560 But, you know, setting some of those baseline rules 551 00:21:37,560 --> 00:21:38,840 has been super important 552 00:21:38,840 --> 00:21:40,600 to just get everyone on the same page. 553 00:21:40,600 --> 00:21:42,720 Dude, entrepreneurs would benefit so much 554 00:21:42,720 --> 00:21:45,400 from understanding this because they were the originals 555 00:21:45,400 --> 00:21:46,680 of the work from homes, you know? 556 00:21:46,680 --> 00:21:49,680 Like there weren't a lot of work from home opportunities now. 557 00:21:49,680 --> 00:21:51,000 Almost everybody's getting into it, 558 00:21:51,000 --> 00:21:54,240 but phenomenal set of rules and systems. 559 00:21:54,240 --> 00:21:58,440 For me, the most heartbreaking moment 560 00:21:58,440 --> 00:22:01,440 that you wouldn't expect was my six month old daughter 561 00:22:01,440 --> 00:22:04,040 knocking on that door, wanting to play with daddy 562 00:22:04,040 --> 00:22:06,560 and me having to not ignore it. 563 00:22:06,560 --> 00:22:07,840 Be like, I had the first time, 564 00:22:07,840 --> 00:22:09,760 but then I was like, oh my goodness. 565 00:22:09,760 --> 00:22:12,240 Like I'm gonna have to flex here 566 00:22:12,240 --> 00:22:15,400 and help her understand that I'm not ignoring my child. 567 00:22:15,400 --> 00:22:17,960 What a trauma that would be for her to think. 568 00:22:17,960 --> 00:22:19,840 Whereas if you're working not in the home, 569 00:22:19,840 --> 00:22:21,280 they're not even thinking about you, you know? 570 00:22:21,280 --> 00:22:22,520 You're just not around. 571 00:22:22,520 --> 00:22:25,080 But here you are ignoring them in a room they know you're in. 572 00:22:25,080 --> 00:22:29,120 Like, oh, it was such a sad experience to figure out. 573 00:22:29,120 --> 00:22:31,640 Like, man, there are challenges here too. 574 00:22:31,640 --> 00:22:33,680 My kids have a knock rule. 575 00:22:33,680 --> 00:22:36,960 They knock on my door and they're not allowed to enter 576 00:22:36,960 --> 00:22:39,640 until I let them know like it's okay to enter. 577 00:22:39,640 --> 00:22:41,920 And if they do, man, no, I'm just kidding. 578 00:22:41,920 --> 00:22:44,200 If they do, then I remind them, you know, I bring them in. 579 00:22:44,200 --> 00:22:47,160 But I've also done some polite trainings with them, 580 00:22:47,160 --> 00:22:49,080 you know, on etiquette of like, hey, if you come in, 581 00:22:49,080 --> 00:22:52,280 I'm on a Zoom call, make sure to say hi to whoever it is. 582 00:22:52,280 --> 00:22:55,080 Make sure to wait for the right opportunity to talk, 583 00:22:55,080 --> 00:22:56,800 you know, and don't just interrupt the adults. 584 00:22:56,800 --> 00:22:58,760 You know, same things we teach our kids 585 00:22:58,760 --> 00:23:02,400 in normal societal circumstances. 586 00:23:02,400 --> 00:23:07,120 But there's unique challenges about the process. 587 00:23:07,120 --> 00:23:10,920 And sometimes it's not easy even as the adults, you know, 588 00:23:10,920 --> 00:23:13,520 to get on the same page about those realities. 589 00:23:13,520 --> 00:23:15,800 So teach their own. 590 00:23:15,800 --> 00:23:17,440 Yeah, we have similar rules here too. 591 00:23:17,440 --> 00:23:20,720 But I'll say too, like, amazing perks that come with it too. 592 00:23:20,720 --> 00:23:24,400 You know, in addition to that, I carve out time every day. 593 00:23:24,400 --> 00:23:26,680 I block it off on my calendar that I can go down 594 00:23:26,680 --> 00:23:31,080 and eat lunch with my wife or my kids who are home, right? 595 00:23:31,080 --> 00:23:31,920 Exactly. 596 00:23:31,920 --> 00:23:34,680 Like a couple days a week, my wife and I 597 00:23:34,680 --> 00:23:36,960 get to eat lunch together and then, you know, 598 00:23:36,960 --> 00:23:37,800 play a card game. 599 00:23:37,800 --> 00:23:40,200 We've been in a Monopoly deal recently. 600 00:23:40,200 --> 00:23:41,040 If you've played that game. 601 00:23:41,040 --> 00:23:42,040 Love that game. 602 00:23:42,040 --> 00:23:42,600 Right? 603 00:23:42,600 --> 00:23:43,120 I miss that. 604 00:23:43,120 --> 00:23:44,720 I use it all the time. 605 00:23:44,720 --> 00:23:46,840 So we'll play a couple rounds of Monopoly deal 606 00:23:46,840 --> 00:23:47,520 while eating lunch. 607 00:23:47,520 --> 00:23:49,480 And like, those are things, again, like, you just 608 00:23:49,480 --> 00:23:53,240 can't give back, you know, that are just amazing. 609 00:23:53,240 --> 00:23:54,480 So it's awesome. 610 00:23:54,480 --> 00:23:55,560 Oh, I forgot about that game. 611 00:23:55,560 --> 00:23:56,360 I got to go buy it. 612 00:23:56,360 --> 00:23:57,960 Like, seriously, I'm going to go buy it this weekend. 613 00:23:57,960 --> 00:23:59,920 And my kids and I are going to play next week. 614 00:23:59,920 --> 00:24:02,360 So that's good stuff. 615 00:24:02,360 --> 00:24:02,880 All right. 616 00:24:02,880 --> 00:24:06,480 So the other thought that came up is, 617 00:24:06,480 --> 00:24:08,120 and then we'll end this, guys. 618 00:24:08,120 --> 00:24:11,080 This is life hacks for those who work from home. 619 00:24:11,080 --> 00:24:15,520 But I love, I needed a car ride home. 620 00:24:15,520 --> 00:24:19,160 That was the hardest part for me, for our relationship, 621 00:24:19,160 --> 00:24:21,480 was I was stuck in entrepreneur mode. 622 00:24:21,480 --> 00:24:23,960 And I'd come out as an entrepreneur, not as a dad 623 00:24:23,960 --> 00:24:25,400 or as a husband. 624 00:24:25,400 --> 00:24:28,400 And so I realized, like, man, when you go into an office 625 00:24:28,400 --> 00:24:31,120 and you go home, you have time to listen to music 626 00:24:31,120 --> 00:24:34,280 or listen to sports or listen to news or whatever you 627 00:24:34,280 --> 00:24:35,920 need to decompress. 628 00:24:35,920 --> 00:24:38,640 And then you arrive home as like a human being. 629 00:24:38,640 --> 00:24:42,560 But without that separation, I'm jolting out of my office 630 00:24:42,560 --> 00:24:45,160 from entrepreneurship and back into reality. 631 00:24:45,160 --> 00:24:47,960 Like, if I didn't have something to recondition my mind 632 00:24:47,960 --> 00:24:48,840 and get myself set. 633 00:24:48,840 --> 00:24:50,800 And I was like, well, that sucks because now I'm 634 00:24:50,800 --> 00:24:53,560 losing 10 more minutes of my family. 635 00:24:53,560 --> 00:24:55,200 I'm resetting. 636 00:24:55,200 --> 00:24:58,280 My mode and what mode I'm supposed to be in to show up. 637 00:24:58,280 --> 00:25:03,560 So yeah, anyway, let's dive into that worst business 638 00:25:03,560 --> 00:25:05,320 experience ever. 639 00:25:05,320 --> 00:25:07,000 I know people benefit tremendously 640 00:25:07,000 --> 00:25:08,840 from understanding the challenges that exist. 641 00:25:08,840 --> 00:25:10,800 This can be yours as a business owner. 642 00:25:10,800 --> 00:25:12,520 This can be a company you were at. 643 00:25:12,520 --> 00:25:13,880 It's your call, Garrett. 644 00:25:13,880 --> 00:25:15,120 Man, there's so many. 645 00:25:15,120 --> 00:25:16,680 I don't even know which one to pick. 646 00:25:16,680 --> 00:25:20,440 I was actually just writing down today 647 00:25:20,440 --> 00:25:24,400 some of the failures in my career so far, 648 00:25:24,400 --> 00:25:26,840 as well as some of the successes. 649 00:25:26,840 --> 00:25:29,440 It's all about just perception on this. 650 00:25:29,440 --> 00:25:31,480 So why don't we do this? 651 00:25:31,480 --> 00:25:33,840 I'm going to read through some of these failures 652 00:25:33,840 --> 00:25:35,800 that I wrote down in my list. 653 00:25:35,800 --> 00:25:37,920 You tell me which one makes sense. 654 00:25:37,920 --> 00:25:39,320 We're going to rank them. 655 00:25:39,320 --> 00:25:39,680 Dive into it. 656 00:25:39,680 --> 00:25:41,320 Every list you make, you can rank these two. 657 00:25:41,320 --> 00:25:41,880 That'll be fine. 658 00:25:41,880 --> 00:25:44,120 There you go. 659 00:25:44,120 --> 00:25:46,360 So here's a couple of failures that I wrote down. 660 00:25:46,360 --> 00:25:48,520 It took me five years to graduate from college 661 00:25:48,520 --> 00:25:50,560 with a four-year degree. 662 00:25:50,560 --> 00:25:52,820 I launched a startup in college that 663 00:25:52,820 --> 00:25:55,560 failed before making a dollar. 664 00:25:55,560 --> 00:25:58,200 I studied for the GMAT for months, 665 00:25:58,200 --> 00:26:00,640 thinking I was going to go get an MBA, but never took it, 666 00:26:00,640 --> 00:26:06,440 and partially because my scores were never good enough. 667 00:26:06,440 --> 00:26:08,240 I've received feedback from managers 668 00:26:08,240 --> 00:26:10,000 that my skills weren't good enough. 669 00:26:10,000 --> 00:26:13,400 I've butted heads with coworkers and company leaders. 670 00:26:13,400 --> 00:26:17,000 I've been laid off in two of my four full-time jobs 671 00:26:17,000 --> 00:26:19,440 that I've had post-college. 672 00:26:19,440 --> 00:26:21,280 So those are a couple that I wrote down. 673 00:26:21,280 --> 00:26:24,000 There's plenty of others, right? 674 00:26:24,000 --> 00:26:25,280 But I don't know. 675 00:26:25,280 --> 00:26:27,880 Any of those you want to dive into? 676 00:26:27,880 --> 00:26:29,880 Well, I'll put you on the spot. 677 00:26:29,880 --> 00:26:32,040 Yeah, you'll put me on the spot with that. 678 00:26:32,040 --> 00:26:35,160 Well, I have you beat on the university level 679 00:26:35,160 --> 00:26:38,000 because I didn't make it past the third semester. 680 00:26:38,000 --> 00:26:44,120 So there's a, and I would say, I guess the layoff aspect, 681 00:26:44,120 --> 00:26:49,100 because I'm sure you also have other realities, diversities 682 00:26:49,100 --> 00:26:51,160 that you face in life beyond those. 683 00:26:51,160 --> 00:26:53,840 But the good news is none of them 684 00:26:53,840 --> 00:26:59,080 are like, I lost $5 million to a partner who embezzled. 685 00:26:59,080 --> 00:27:00,960 It'll come, right? 686 00:27:00,960 --> 00:27:01,620 That won't come. 687 00:27:01,620 --> 00:27:02,600 Hopefully not that one. 688 00:27:02,600 --> 00:27:05,880 But yeah, we will all go through adversities 689 00:27:05,880 --> 00:27:11,360 that give us the opportunity to learn valuable lessons in life. 690 00:27:11,360 --> 00:27:13,800 That's how I see every adversity that I go through. 691 00:27:13,800 --> 00:27:17,200 So I appreciate the playful nature of ours 692 00:27:17,200 --> 00:27:19,240 and that you're willing to play with me on it. 693 00:27:19,240 --> 00:27:22,600 But let's talk about those layoffs. 694 00:27:22,600 --> 00:27:24,360 Feel free to dive into the worst one 695 00:27:24,360 --> 00:27:26,400 or take the angle you want. 696 00:27:26,400 --> 00:27:29,320 Yeah, I'll say layoffs are hard. 697 00:27:29,320 --> 00:27:30,160 They're challenging. 698 00:27:30,160 --> 00:27:32,480 And I think there are a lot of people right now 699 00:27:32,480 --> 00:27:34,560 who are experiencing that, especially 700 00:27:34,560 --> 00:27:36,920 if you work in software or tech. 701 00:27:36,920 --> 00:27:40,200 There have been just massive layoffs the last year plus. 702 00:27:40,200 --> 00:27:43,520 And I see posts and I see friends who are struggling. 703 00:27:43,520 --> 00:27:45,640 I saw one yesterday of someone who's 704 00:27:45,640 --> 00:27:48,840 been out of work for 10 months and had countless interviews 705 00:27:48,840 --> 00:27:50,300 and just can't find the right thing. 706 00:27:50,300 --> 00:27:54,000 So honestly, I'm grateful for the experiences 707 00:27:54,000 --> 00:27:58,600 that I've had being laid off multiple times because I get it. 708 00:27:58,600 --> 00:28:02,040 I can empathize with the pain that those people can 709 00:28:02,040 --> 00:28:04,400 go through wanting to take care of their families. 710 00:28:04,400 --> 00:28:09,880 And also, it's helped me be more open to helping those people 711 00:28:09,880 --> 00:28:11,840 out when I can. 712 00:28:11,840 --> 00:28:13,960 I regularly will do calls, how to call this week, 713 00:28:13,960 --> 00:28:16,240 with someone who's looking to move jobs. 714 00:28:16,240 --> 00:28:19,320 And it's just something I do for free on the side 715 00:28:19,320 --> 00:28:22,160 with connections that I have to help how I can. 716 00:28:22,160 --> 00:28:23,200 I love it. 717 00:28:23,200 --> 00:28:26,500 I'll say my first job out of college 718 00:28:26,500 --> 00:28:28,880 was at Target in Minneapolis. 719 00:28:28,880 --> 00:28:32,120 I moved my family halfway across the country to Minneapolis, 720 00:28:32,120 --> 00:28:35,000 a city I hadn't really been to before except for working 721 00:28:35,000 --> 00:28:36,920 there. 722 00:28:36,920 --> 00:28:39,080 Had a job there for a couple of years, 723 00:28:39,080 --> 00:28:41,520 and they went through a massive round of layoffs. 724 00:28:41,520 --> 00:28:45,680 And it wasn't that first time. 725 00:28:45,680 --> 00:28:47,080 It wasn't performance related. 726 00:28:47,080 --> 00:28:52,480 It was really just striking thousands of people 727 00:28:52,480 --> 00:28:53,680 out of work. 728 00:28:53,680 --> 00:28:56,120 And so there I had a young family. 729 00:28:56,120 --> 00:28:57,960 I had my son and my wife. 730 00:28:57,960 --> 00:28:59,760 I'd moved halfway across the country 731 00:28:59,760 --> 00:29:01,400 and had to figure out next steps. 732 00:29:01,400 --> 00:29:02,920 And it took a while to figure out. 733 00:29:02,920 --> 00:29:06,020 And I ended up making a shift into a different season. 734 00:29:06,020 --> 00:29:09,200 I realized through my experience there, 735 00:29:09,200 --> 00:29:12,040 I missed the smaller company feel. 736 00:29:12,040 --> 00:29:14,680 I missed that startup feel. 737 00:29:14,680 --> 00:29:15,760 I missed something else. 738 00:29:15,760 --> 00:29:18,280 So I ended up making a shift into a different company, 739 00:29:18,280 --> 00:29:19,040 different industry. 740 00:29:19,040 --> 00:29:21,080 But I mean, those are challenging. 741 00:29:21,080 --> 00:29:21,680 It's hard. 742 00:29:21,680 --> 00:29:27,120 I worked much more when I was out of work looking for a job, 743 00:29:27,120 --> 00:29:29,160 connecting with people and applying and interviewing 744 00:29:29,160 --> 00:29:31,600 and all that than I did in my full time job. 745 00:29:31,600 --> 00:29:33,960 So I mean, it's a lot of work, and it's a lot of pain. 746 00:29:33,960 --> 00:29:38,120 But fortunately, the few times that I've been laid off, 747 00:29:38,120 --> 00:29:40,640 I've always ended up getting something better. 748 00:29:40,640 --> 00:29:42,560 And that's really hard to hear in the moment. 749 00:29:42,560 --> 00:29:44,840 Like, if you're listening to this and you're looking 750 00:29:44,840 --> 00:29:47,120 for that next job, it's always hard. 751 00:29:47,120 --> 00:29:49,480 But from someone who's been there multiple times, 752 00:29:49,480 --> 00:29:52,760 I can tell you that it's always turned out better for me 753 00:29:52,760 --> 00:29:55,680 in that next step, in that next step, in that next step. 754 00:29:55,680 --> 00:29:59,200 And so it's really about having that long term perspective. 755 00:29:59,200 --> 00:30:01,280 And even though it's challenging in the moment, 756 00:30:01,280 --> 00:30:02,580 it's going to work out. 757 00:30:02,580 --> 00:30:04,560 It's going to work out for the better in the long run. 758 00:30:04,560 --> 00:30:05,040 Right. 759 00:30:05,040 --> 00:30:07,560 And you have to be in a position to do 760 00:30:07,560 --> 00:30:09,080 what you can about the situation. 761 00:30:09,080 --> 00:30:11,600 You also have to do something about the situation 762 00:30:11,600 --> 00:30:12,760 in order for that to happen. 763 00:30:12,760 --> 00:30:15,200 And a lot of people, when they lose their jobs, 764 00:30:15,200 --> 00:30:16,840 if you've got low self-esteem, you've 765 00:30:16,840 --> 00:30:18,960 got a lack of confidence, you've got insecurities, 766 00:30:18,960 --> 00:30:21,400 that can be one of the most debilitating experiences. 767 00:30:21,400 --> 00:30:22,680 You're suffering a depression. 768 00:30:22,680 --> 00:30:25,880 You can feel like nobody cares or nobody values you. 769 00:30:25,880 --> 00:30:27,440 And you've got to get out of your own head 770 00:30:27,440 --> 00:30:29,800 and realize that's not true. 771 00:30:29,800 --> 00:30:32,440 You don't deserve to beat yourself up like that. 772 00:30:32,440 --> 00:30:34,520 I was thinking, like, man, I've never been laid off. 773 00:30:34,520 --> 00:30:37,120 I've been fired a number of times. 774 00:30:37,120 --> 00:30:39,720 I've been kicked out the door a couple of times 775 00:30:39,720 --> 00:30:42,280 because I'm very direct and self-assured. 776 00:30:42,280 --> 00:30:44,560 And I know what I won't. 777 00:30:44,560 --> 00:30:48,080 And I won't mess around with bad ethics. 778 00:30:48,080 --> 00:30:49,840 That's a big thing that I've had to deal 779 00:30:49,840 --> 00:30:51,360 with in certain companies. 780 00:30:51,360 --> 00:30:53,680 But I was laid off. 781 00:30:53,680 --> 00:30:55,760 I was laid off one time. 782 00:30:55,760 --> 00:30:58,080 But I came back to work the next day. 783 00:30:58,080 --> 00:30:59,600 And they said, what are you doing? 784 00:30:59,600 --> 00:31:00,160 We can't pay you. 785 00:31:00,160 --> 00:31:01,560 And I said, I'm going to make my phone calls. 786 00:31:01,560 --> 00:31:03,000 I'm going to make my sales. 787 00:31:03,000 --> 00:31:04,400 And they said, you can't. 788 00:31:04,400 --> 00:31:05,480 Like, we just laid you off. 789 00:31:05,480 --> 00:31:06,600 I said, I don't care. 790 00:31:06,600 --> 00:31:07,600 I'm going to my desk. 791 00:31:07,600 --> 00:31:08,800 I'm going to make my phone calls. 792 00:31:08,800 --> 00:31:10,040 And I will close my deals. 793 00:31:10,040 --> 00:31:11,840 And he said, all right, Jackson's crazy. 794 00:31:11,840 --> 00:31:13,440 He's going to work for free. 795 00:31:13,440 --> 00:31:15,360 And I went and I closed my deals. 796 00:31:15,360 --> 00:31:19,080 And we went from a $537 bank account to a $30,000 bank 797 00:31:19,080 --> 00:31:19,580 account. 798 00:31:19,580 --> 00:31:24,120 Within two weeks, we had $10 million from our investors. 799 00:31:24,120 --> 00:31:25,800 But you can't do that in all situations. 800 00:31:25,800 --> 00:31:27,080 You can't just go back to work. 801 00:31:27,080 --> 00:31:31,480 But there's a resilience and a tenacity. 802 00:31:31,480 --> 00:31:35,640 There's rewards for exercising those virtues. 803 00:31:35,640 --> 00:31:38,520 And then you become, if you're an entrepreneur, 804 00:31:38,520 --> 00:31:41,720 you're constantly looking for new work and opportunities. 805 00:31:41,720 --> 00:31:44,240 And so it becomes a thing of the past, the challenge 806 00:31:44,240 --> 00:31:45,840 of dealing with that. 807 00:31:45,840 --> 00:31:49,960 So thanks for driving that reality home for people. 808 00:31:49,960 --> 00:31:54,280 And what's your best experience in business? 809 00:31:54,280 --> 00:31:57,720 Another great question. 810 00:31:57,720 --> 00:32:02,880 I love when, as a consultant or previously 811 00:32:02,880 --> 00:32:08,400 as a marketing leader, when I can impact people's lives 812 00:32:08,400 --> 00:32:10,080 for the better. 813 00:32:10,080 --> 00:32:13,960 I love being able to help and to coach and to advise. 814 00:32:13,960 --> 00:32:16,200 And that's a lot of what I'm doing right now, 815 00:32:16,200 --> 00:32:21,040 working with founders and entrepreneurs who are, 816 00:32:21,040 --> 00:32:22,320 they don't know what to do. 817 00:32:22,320 --> 00:32:23,560 They want to grow their business, 818 00:32:23,560 --> 00:32:24,600 but they just don't know what. 819 00:32:24,600 --> 00:32:27,280 Or maybe they've had some bad experiences. 820 00:32:27,280 --> 00:32:33,600 And it's so rewarding to be able to coach them and walk them 821 00:32:33,600 --> 00:32:35,880 through a process and help open their eyes a little bit 822 00:32:35,880 --> 00:32:38,280 and get to a point where they say, oh, my goodness, 823 00:32:38,280 --> 00:32:41,000 this has been so impactful. 824 00:32:41,000 --> 00:32:43,840 I was on a call with a client just earlier this week. 825 00:32:43,840 --> 00:32:46,880 And I've been working with their core leadership team 826 00:32:46,880 --> 00:32:49,200 over the past few months, walking them through this process 827 00:32:49,200 --> 00:32:52,320 to understand who's their best fit customers, 828 00:32:52,320 --> 00:32:54,960 what's that messaging and positioning look like, 829 00:32:54,960 --> 00:32:57,080 which channels should they focus on. 830 00:32:57,080 --> 00:32:59,760 And someone just made a comment like, 831 00:32:59,760 --> 00:33:01,480 we would have never gotten to this. 832 00:33:01,480 --> 00:33:03,640 Doesn't matter how long we would have focused on this. 833 00:33:03,640 --> 00:33:05,720 We would have never gotten to this without your help. 834 00:33:05,720 --> 00:33:06,920 And so that's rewarding. 835 00:33:06,920 --> 00:33:09,400 I also think from a personal perspective, 836 00:33:09,400 --> 00:33:13,240 though I'm a company of one today, 837 00:33:13,240 --> 00:33:15,040 one of the things I love the most in the past 838 00:33:15,040 --> 00:33:19,440 is professional development of people on my team. 839 00:33:19,440 --> 00:33:21,120 And so I still get to do that occasionally 840 00:33:21,120 --> 00:33:23,640 as I connect with people and provide advice. 841 00:33:23,640 --> 00:33:25,760 But just being able to help people understand 842 00:33:25,760 --> 00:33:30,440 that careers are long and that I want to, as your manager, 843 00:33:30,440 --> 00:33:34,520 help you find what you want to do long term, 844 00:33:34,520 --> 00:33:36,640 help you discover what your vision is, 845 00:33:36,640 --> 00:33:39,080 and hopefully this is a stepping stone to that. 846 00:33:39,080 --> 00:33:40,960 But the more that I can help understand that, 847 00:33:40,960 --> 00:33:43,400 the more that I can help tailor this role 848 00:33:43,400 --> 00:33:47,120 to be meaningful for you to end up where you want to go. 849 00:33:47,120 --> 00:33:48,480 And so that's always rewarding too, 850 00:33:48,480 --> 00:33:51,240 is being able to work with people like that 851 00:33:51,240 --> 00:33:54,840 and be in a position where you can help tailor their future 852 00:33:54,840 --> 00:33:57,160 so they have more satisfaction in their current role 853 00:33:57,160 --> 00:33:59,160 and they're moving closer to that ideal vision 854 00:33:59,160 --> 00:34:00,640 in the future. 855 00:34:00,640 --> 00:34:02,640 I hope to blow everybody's mind right now 856 00:34:02,640 --> 00:34:05,720 in relation to the fourth level of impact 857 00:34:05,720 --> 00:34:07,080 and influence that exists, 858 00:34:07,080 --> 00:34:09,560 which is your ability to impact people 859 00:34:09,560 --> 00:34:12,280 without even being present any longer, right? 860 00:34:12,280 --> 00:34:15,480 That's Jesus, that's Gandhi, that's Martin Luther King, 861 00:34:15,480 --> 00:34:17,840 all right, they're gone, they've passed on from this world 862 00:34:17,840 --> 00:34:19,920 and yet they still have a tremendous impact 863 00:34:19,920 --> 00:34:20,760 and ripple effect. 864 00:34:20,760 --> 00:34:22,120 And with modern technology, 865 00:34:22,120 --> 00:34:24,920 we've been blessed with the exact same type of thing, Garrett. 866 00:34:24,920 --> 00:34:27,280 You as well have already done that 867 00:34:27,280 --> 00:34:28,840 in tremendous ways for my life 868 00:34:28,840 --> 00:34:31,600 by being part of Lucidcharts, for instance. 869 00:34:31,600 --> 00:34:34,880 Now, I'm an extremely grateful individual 870 00:34:34,880 --> 00:34:36,720 and I own that confidently. 871 00:34:36,720 --> 00:34:39,200 I hope everybody listening to this is working on that 872 00:34:39,200 --> 00:34:42,800 as well because it breeds so much joy and peace 873 00:34:42,800 --> 00:34:44,840 for your life when you are. 874 00:34:44,840 --> 00:34:47,320 But you also begin to see the connections in the world 875 00:34:47,320 --> 00:34:48,360 of how things work. 876 00:34:48,360 --> 00:34:51,760 I have 1% of a company in Toronto, 877 00:34:51,760 --> 00:34:55,040 thanks to in large part, Lucidcharts 878 00:34:55,040 --> 00:34:57,600 and what I was able to utilize that for 879 00:34:57,600 --> 00:34:59,720 and what they were able to utilize that for as well 880 00:34:59,720 --> 00:35:04,040 to help us construct our processes for the company 881 00:35:04,040 --> 00:35:04,880 and the organization. 882 00:35:04,880 --> 00:35:07,720 So you had an impact on that. 883 00:35:07,720 --> 00:35:10,200 You didn't get to see it, you didn't get to be a part of it. 884 00:35:10,200 --> 00:35:12,120 But when I was at Video Power Marketing, 885 00:35:12,120 --> 00:35:14,000 I was looking at 70,000 people a month 886 00:35:14,000 --> 00:35:15,960 coming to this website to learn how to become 887 00:35:15,960 --> 00:35:18,040 video strategists and launch agencies. 888 00:35:18,040 --> 00:35:19,840 And what if somebody in Sri Lanka 889 00:35:19,840 --> 00:35:22,120 who are some obscure place in the planet to me 890 00:35:22,120 --> 00:35:24,400 ends up becoming one of the best video ad agencies 891 00:35:24,400 --> 00:35:26,520 in the world because they learned 892 00:35:26,520 --> 00:35:28,040 what we were doing with these systems. 893 00:35:28,040 --> 00:35:30,200 Like I got a huge kick out of that. 894 00:35:30,200 --> 00:35:33,120 So now that you're coaching entrepreneurs directly, 895 00:35:33,120 --> 00:35:37,080 the indirect mechanism is that all that they're going 896 00:35:37,080 --> 00:35:39,440 and doing the same thing for others now, 897 00:35:39,440 --> 00:35:42,760 thanks to what it is that you are doing for them. 898 00:35:42,760 --> 00:35:45,040 You just don't get to be the brand behind it, 899 00:35:45,040 --> 00:35:47,160 the face behind it in that reality. 900 00:35:47,160 --> 00:35:49,720 But dude, you're absolutely crushing it. 901 00:35:49,720 --> 00:35:51,440 We've got a few minutes left. 902 00:35:51,440 --> 00:35:53,680 I wanna do that for as many people as we can right now 903 00:35:53,680 --> 00:35:58,240 based on B2B growth strategies to streamline success. 904 00:35:58,240 --> 00:35:59,960 We talked about the foundations, 905 00:35:59,960 --> 00:36:03,640 the who, the what and the where. 906 00:36:03,640 --> 00:36:05,000 Excellent principles. 907 00:36:05,000 --> 00:36:07,160 If you're taking notes on that reality, 908 00:36:07,160 --> 00:36:09,560 writing that down, what is your who? 909 00:36:09,560 --> 00:36:10,760 What is your who not? 910 00:36:10,760 --> 00:36:12,120 Like Garrett said. 911 00:36:12,120 --> 00:36:14,720 And what channels and what messaging and positioning? 912 00:36:14,720 --> 00:36:15,560 Awesome. 913 00:36:15,560 --> 00:36:17,160 What can you throw down right now though? 914 00:36:17,160 --> 00:36:19,480 Some secret sauces, maybe some dangerous stuff 915 00:36:19,480 --> 00:36:22,680 that we shouldn't do until we have that established. 916 00:36:22,680 --> 00:36:24,480 What do you wanna gift us? 917 00:36:24,480 --> 00:36:29,480 So I think the biggest thing that I end up coaching 918 00:36:31,440 --> 00:36:35,840 entrepreneurs on is focus, focus and the power of focus. 919 00:36:36,800 --> 00:36:38,520 There are, again, just like life, 920 00:36:38,520 --> 00:36:39,920 there's like times and seasons. 921 00:36:39,920 --> 00:36:42,400 And when you're first starting a company, 922 00:36:45,280 --> 00:36:48,040 you're trying to sell anything and everything that you can 923 00:36:48,040 --> 00:36:49,280 to keep the lights on. 924 00:36:50,160 --> 00:36:51,880 Eventually you're gonna get some momentum 925 00:36:51,880 --> 00:36:53,840 and you're gonna find some patterns 926 00:36:53,840 --> 00:36:58,480 across the different types of customers that you're selling. 927 00:36:58,480 --> 00:37:01,800 And that's gonna be a time where you're gonna wanna scale, 928 00:37:01,800 --> 00:37:04,080 but in order to scale revenue faster, 929 00:37:04,080 --> 00:37:05,320 it's almost counterintuitive, 930 00:37:05,320 --> 00:37:09,240 but the best marketing is as focused as you can be. 931 00:37:09,240 --> 00:37:12,880 You focus on one type of segment, one type of user. 932 00:37:12,880 --> 00:37:16,120 You focus specifically on talking to them and their needs. 933 00:37:16,120 --> 00:37:19,000 And don't worry about the others, who you might sell. 934 00:37:19,000 --> 00:37:21,840 You focus on one or two channels. 935 00:37:21,840 --> 00:37:24,720 And that power of focus is so important 936 00:37:24,720 --> 00:37:28,640 to scaling your impact and your success. 937 00:37:28,640 --> 00:37:33,640 And so many companies just get trapped in that realm 938 00:37:33,720 --> 00:37:35,400 of feeling like they have to do everything. 939 00:37:35,400 --> 00:37:37,080 They have to be on every channel. 940 00:37:37,080 --> 00:37:40,160 They have to talk to all of their different 941 00:37:40,160 --> 00:37:41,960 types of customers, right? 942 00:37:41,960 --> 00:37:44,480 They have to serve lots of different types of customers. 943 00:37:44,480 --> 00:37:46,200 And the truth is you don't. 944 00:37:46,200 --> 00:37:48,440 You can focus and the more you focus, 945 00:37:48,440 --> 00:37:50,480 usually the better it gets. 946 00:37:50,480 --> 00:37:54,000 Absolutely, I'm gonna give two examples of that. 947 00:37:54,000 --> 00:37:58,560 I used to respond to all of my messages in LinkedIn 948 00:37:58,560 --> 00:38:02,280 or all and most of my emails I would respond to. 949 00:38:02,280 --> 00:38:03,720 I got a little bit dismal of those emails. 950 00:38:03,720 --> 00:38:05,160 I read every single one of them. 951 00:38:05,160 --> 00:38:07,880 But I would, even if it was an opportunity 952 00:38:07,880 --> 00:38:12,120 that I knew I was never going to pursue, no thank you. 953 00:38:12,120 --> 00:38:13,240 I'm not interested. 954 00:38:13,240 --> 00:38:16,000 Or when I was younger and a little bit more pretentious, 955 00:38:16,000 --> 00:38:19,080 I would respond with your offer is not great. 956 00:38:19,080 --> 00:38:20,920 Here's why, blah, blah, blah, blah, blah. 957 00:38:20,920 --> 00:38:23,200 I'm giving them free work and I'm not working 958 00:38:23,200 --> 00:38:25,840 on my business when I do that. 959 00:38:25,840 --> 00:38:27,600 I'm not focused. 960 00:38:27,600 --> 00:38:29,240 I'm losing sight of my vision. 961 00:38:29,240 --> 00:38:32,120 I'm not being a producer, I'm being a consumer. 962 00:38:32,120 --> 00:38:36,240 And that reality, that's an example of focus 963 00:38:36,240 --> 00:38:41,120 that can literally give you back five to 15 minutes per day, 964 00:38:41,120 --> 00:38:43,960 which if you multiply by the 365 days, 965 00:38:43,960 --> 00:38:46,840 you know, that exists or the 200 working days that you have, 966 00:38:46,840 --> 00:38:51,200 it's a lot of lost time to build what you need to build. 967 00:38:51,200 --> 00:38:52,040 Thoughts on that? 968 00:38:52,040 --> 00:38:52,880 Yeah, well said. 969 00:38:52,880 --> 00:38:54,720 Yeah, no, I think there's so many ways 970 00:38:54,720 --> 00:38:58,280 that we can focus and focus better throughout the day. 971 00:38:58,280 --> 00:39:01,400 And as an early stage company, you know, 972 00:39:01,400 --> 00:39:04,120 one of the things you're lacking most often is resources. 973 00:39:04,120 --> 00:39:05,840 It's time, it's budget. 974 00:39:05,840 --> 00:39:08,520 And so the more you can focus, the more it helps you 975 00:39:09,440 --> 00:39:12,520 to do those most important things better, right? 976 00:39:12,520 --> 00:39:14,600 And that's really the key to growing and scaling. 977 00:39:14,600 --> 00:39:17,320 Here's another example of that that we just implemented. 978 00:39:17,320 --> 00:39:19,560 You know, when you get off the show, you and I, 979 00:39:19,560 --> 00:39:22,720 I just triggered an email to you while we were talking 980 00:39:22,720 --> 00:39:25,920 by putting that you showed up for this episode. 981 00:39:25,920 --> 00:39:27,880 And that just triggered an email to you 982 00:39:27,880 --> 00:39:30,520 that sends you all the links so you can reshare this 983 00:39:30,520 --> 00:39:32,240 with your audience, right? 984 00:39:32,240 --> 00:39:34,080 Before, one, we weren't doing it. 985 00:39:34,080 --> 00:39:36,280 You know, so we're losing the opportunity to have, 986 00:39:36,280 --> 00:39:37,120 and why? 987 00:39:37,120 --> 00:39:38,440 Because like you mentioned, 988 00:39:38,440 --> 00:39:40,160 well, I'm not worried about what we're missing out. 989 00:39:40,160 --> 00:39:41,160 We're missing out on millions 990 00:39:41,160 --> 00:39:43,000 and billions of things in the world. 991 00:39:43,000 --> 00:39:46,120 I don't focus on all the things I can't grab right now. 992 00:39:46,120 --> 00:39:47,920 I focus on what I have, 993 00:39:47,920 --> 00:39:50,200 and I focus on what's practical to move me forward, right? 994 00:39:50,200 --> 00:39:54,480 So after a show a few weeks ago, I realized like, okay, 995 00:39:54,480 --> 00:39:56,160 I can write this email to somebody, 996 00:39:56,160 --> 00:39:59,040 or I can have ChatGPT and my team create this, right? 997 00:39:59,040 --> 00:40:00,200 So they did. 998 00:40:00,200 --> 00:40:02,400 And then I edited it to make sure it has my style 999 00:40:02,400 --> 00:40:03,480 and my uniqueness. 1000 00:40:03,480 --> 00:40:06,280 And then we got it put into the workflow 1001 00:40:06,280 --> 00:40:08,160 so that all I have to do is click a button. 1002 00:40:08,160 --> 00:40:11,040 And now after two minute timer, it's going to send that. 1003 00:40:11,040 --> 00:40:13,600 And somebody on my team or myself 1004 00:40:13,600 --> 00:40:15,000 could have been stuck doing that. 1005 00:40:15,000 --> 00:40:16,320 And it's, what does it take? 1006 00:40:16,320 --> 00:40:17,640 10 minutes? 1007 00:40:17,640 --> 00:40:19,880 You know, per time that that happens. 1008 00:40:19,880 --> 00:40:23,680 Now it takes 10 seconds and can be done at the same time 1009 00:40:23,680 --> 00:40:25,720 as I'm even live on a show. 1010 00:40:25,720 --> 00:40:29,800 And again, those factors exponentially add up. 1011 00:40:29,800 --> 00:40:31,800 It's again, it's about learning what to focus on, 1012 00:40:31,800 --> 00:40:33,800 when to focus on, you know, 1013 00:40:33,800 --> 00:40:36,600 and not getting stuck in the day-to-day monotony 1014 00:40:36,600 --> 00:40:39,000 that sometimes we tell ourselves, 1015 00:40:39,000 --> 00:40:40,000 we can't do anything about that. 1016 00:40:40,000 --> 00:40:41,880 We just have to do things this way. 1017 00:40:41,880 --> 00:40:43,880 We don't have to do things anyway. 1018 00:40:43,880 --> 00:40:46,000 We get to, we choose to. 1019 00:40:46,000 --> 00:40:46,840 Yep, awesome. 1020 00:40:46,840 --> 00:40:49,960 Garrett, I appreciate what you've shared, 1021 00:40:49,960 --> 00:40:50,840 the big lessons. 1022 00:40:50,840 --> 00:40:53,400 If anybody's looking for help consulting 1023 00:40:53,400 --> 00:40:56,480 with building your brands and business, 1024 00:40:56,480 --> 00:40:59,920 of course, reach out to Garrett in the show links. 1025 00:40:59,920 --> 00:41:02,720 LinkedIn is how we connect that I believe. 1026 00:41:02,720 --> 00:41:06,080 So I know he's reliable to access there as well. 1027 00:41:06,080 --> 00:41:08,600 Is there any other place we should be directing people 1028 00:41:08,600 --> 00:41:09,880 towards Garrett? 1029 00:41:09,880 --> 00:41:12,440 LinkedIn is, I'm there every day. 1030 00:41:12,440 --> 00:41:14,480 My website, which he just showed a minute ago, 1031 00:41:14,480 --> 00:41:15,720 preludemarketing.com. 1032 00:41:15,720 --> 00:41:16,680 You can reach out to me there. 1033 00:41:16,680 --> 00:41:19,440 So either way, would love to chat, 1034 00:41:19,440 --> 00:41:22,480 even if it's just to kind of catch up, get to know you, 1035 00:41:22,480 --> 00:41:25,520 I'm happy to do, you know, 30 minute intro calls 1036 00:41:25,520 --> 00:41:27,960 with, you know, clients and offer some free advice 1037 00:41:27,960 --> 00:41:30,000 to see if it would make sense to work together. 1038 00:41:30,000 --> 00:41:31,840 If not, no harm, no foul. 1039 00:41:31,840 --> 00:41:33,240 Have, you know, someone new you know, 1040 00:41:33,240 --> 00:41:34,840 and I'm happy to make an intro to someone else 1041 00:41:34,840 --> 00:41:36,760 who might be a better fit, so. 1042 00:41:36,760 --> 00:41:40,000 Awesome, and yeah, I would throw down on that too 1043 00:41:40,000 --> 00:41:41,480 on Garrett's behalf entrepreneurs, 1044 00:41:41,480 --> 00:41:44,640 those of you who are evaluating who to work with, 1045 00:41:44,640 --> 00:41:47,280 the interview process is one of the biggest things 1046 00:41:47,280 --> 00:41:51,440 that you're missing, is your HR process is in shams, 1047 00:41:51,440 --> 00:41:54,440 and you don't have the ability to properly quantify 1048 00:41:54,440 --> 00:41:55,960 who you want in your team, 1049 00:41:55,960 --> 00:41:57,720 and then you're not going into these interviews 1050 00:41:57,720 --> 00:42:00,000 with enough depth to understand the strengths, 1051 00:42:00,000 --> 00:42:01,400 weaknesses, opportunities, and threats 1052 00:42:01,400 --> 00:42:03,200 of working with said person. 1053 00:42:03,200 --> 00:42:04,680 So make sure to do your due diligence. 1054 00:42:04,680 --> 00:42:06,640 That's my final gift to you on this episode. 1055 00:42:06,640 --> 00:42:08,360 Vision Pros, we appreciate you being here, 1056 00:42:08,360 --> 00:42:09,640 and we look forward to seeing you on our next show. 1057 00:42:09,640 --> 00:42:11,360 Garrett, thanks for joining us today. 1058 00:42:11,360 --> 00:42:12,480 Thanks, Jackson, it's been fun. 1059 00:42:12,480 --> 00:42:13,840 Thank you for being here today. 1060 00:42:13,840 --> 00:42:16,320 I'm really happy that you tuned in to Vision Pros Live. 1061 00:42:16,320 --> 00:42:18,960 I'm looking forward to seeing your reactions 1062 00:42:18,960 --> 00:42:21,240 as these episodes continue to move forward. 1063 00:42:21,240 --> 00:42:22,960 This is gonna get more and more fun. 1064 00:42:22,960 --> 00:42:24,760 We'll have more and more engagement as well. 1065 00:42:24,760 --> 00:42:26,880 We'll invite people to participate in the show, 1066 00:42:26,880 --> 00:42:36,880 and thank you for giving us your time and attention.