1 00:00:00,000 --> 00:00:06,120 2008. So if I start another business, I'll give you a call, 2 00:00:06,120 --> 00:00:08,520 we'll short everything and we'll both make a ton of money. 3 00:00:09,000 --> 00:00:13,120 Oh, geez. You got excellent timing for starting. That's, 4 00:00:13,400 --> 00:00:19,120 that's great. So you made the brand transition. What was the 5 00:00:19,120 --> 00:00:21,200 brand transition like? How costy was that? 6 00:00:21,960 --> 00:00:24,880 I was relatively straightforward. I was still a 7 00:00:24,880 --> 00:00:27,760 pretty small shop at the time. So transitioning the brand 8 00:00:27,760 --> 00:00:32,440 wasn't too, too big a challenge. And it was much more in line 9 00:00:32,440 --> 00:00:36,280 with a fit for the audience I was already in front of. And so 10 00:00:36,280 --> 00:00:38,240 it was a pretty natural transition when it happened. 11 00:00:38,840 --> 00:00:41,160 Okay. What's the audience look like? 12 00:00:42,360 --> 00:00:48,560 Our audience is founders, owners, business leaders of both 13 00:00:48,560 --> 00:00:50,800 in the business world and in the nonprofit world, surprisingly, 14 00:00:50,800 --> 00:00:55,280 it's about 6040 business nonprofit. And what unites both 15 00:00:55,280 --> 00:00:58,120 of those is that they are our folks are primarily very impact 16 00:00:58,160 --> 00:01:02,560 oriented and wanting to scale to achieve impact. We really don't 17 00:01:02,560 --> 00:01:05,280 have a whole lot of folks that are like scaling flipping private 18 00:01:05,280 --> 00:01:08,760 equity that whole nine yards, it's proximate to what we do. 19 00:01:09,000 --> 00:01:12,480 But by and large, we've got owners and and leaders and we 20 00:01:12,480 --> 00:01:16,800 call the most senior executives that they've got a vision for 21 00:01:16,800 --> 00:01:21,080 their organization. And they cannot do anything other than 22 00:01:21,080 --> 00:01:23,800 scale to make that happen. That's our audience. 23 00:01:23,800 --> 00:01:27,080 Absolutely. So on the NPO, what's what's the secret to 24 00:01:27,080 --> 00:01:29,640 attracting the nonprofits and helping them understand that 25 00:01:29,960 --> 00:01:31,360 you're not a money hungry giant? 26 00:01:31,560 --> 00:01:33,280 Yeah, I think it sticks to you. 27 00:01:33,360 --> 00:01:37,640 All right. Welcome in to vision pros live with Jackson Calame. 28 00:01:37,640 --> 00:01:40,400 I'm your show host, we will be doing interviews for visionary 29 00:01:40,400 --> 00:01:43,960 entrepreneurs and guest leaders who are building fantastic 30 00:01:43,960 --> 00:01:56,080 visions out there. What's up and welcome in division pros live. 31 00:01:56,120 --> 00:01:58,960 My name is Jackson Calame, host of the show founder and CEO of 32 00:01:58,960 --> 00:02:02,080 first class business. I'm excited to have Scott Ritzheimer 33 00:02:02,080 --> 00:02:05,400 on board. I look up to him tremendously. He does very 34 00:02:05,400 --> 00:02:09,680 similar things to what we do for his business as well as coaching 35 00:02:09,680 --> 00:02:13,160 others to do the same. So he's got a great podcast, by the way, 36 00:02:13,160 --> 00:02:15,440 make sure to check that out. He's also got some great 37 00:02:15,440 --> 00:02:17,400 assessments built into what he does. So you're going to get a 38 00:02:17,400 --> 00:02:21,280 ton of value in the show as well as after the show. Before we dive 39 00:02:21,280 --> 00:02:24,440 into bringing Scott on stage, though, I also want to give 40 00:02:24,440 --> 00:02:27,360 credit to some of the sponsors who help us build out what we're 41 00:02:27,360 --> 00:02:30,600 building here at the show, cold click and tap mental. I'll keep 42 00:02:30,600 --> 00:02:32,720 it fairly short. You can go back to the last episode to look at a 43 00:02:32,720 --> 00:02:34,840 little bit of a longer introduction, but we use cold 44 00:02:34,840 --> 00:02:37,640 click for our LinkedIn automation. And what that does 45 00:02:37,640 --> 00:02:40,320 is it gets our brand distributed in front of more like minded 46 00:02:40,320 --> 00:02:44,000 people. And then we don't have to have forced conversations 47 00:02:44,000 --> 00:02:47,080 with people about why we're relevant to them. When you have 48 00:02:47,080 --> 00:02:50,320 more of an audience coming to you based on their needs and 49 00:02:50,320 --> 00:02:52,480 realizing, Hey, I kind of want to connect with this person. 50 00:02:52,760 --> 00:02:55,080 You're in a really good position to pick and choose who you want 51 00:02:55,080 --> 00:02:58,000 to work with versus so many companies out there that I see 52 00:02:58,000 --> 00:03:00,480 trying to force case studies down people's throats when they 53 00:03:00,480 --> 00:03:03,520 don't, they aren't asking for it. They don't want it. I love 54 00:03:03,600 --> 00:03:07,080 Art Hoffman as a friend as well. He runs the company and they 55 00:03:07,080 --> 00:03:09,320 pay really close attention to the algorithms as well to make 56 00:03:09,320 --> 00:03:12,080 sure that we're compliant as we get in front of as many people 57 00:03:12,080 --> 00:03:16,120 as possible. Tap mental came onto the show. His name's Dave 58 00:03:16,120 --> 00:03:20,760 Goodall who runs that and Dave became a client of ours and he 59 00:03:20,760 --> 00:03:23,560 helps in the blue collar business space. He helps 60 00:03:23,560 --> 00:03:26,400 entrepreneurs that are in general contracting 61 00:03:26,400 --> 00:03:29,640 construction. He has an incredibly impressive past and 62 00:03:29,640 --> 00:03:33,080 IT development as well. And he has this incredible brain where 63 00:03:33,080 --> 00:03:38,080 he can really think through all the CTO, CFO, COO and CMO 64 00:03:38,080 --> 00:03:41,360 capabilities and he's got the diplomacy skills of a CEO as 65 00:03:41,360 --> 00:03:44,000 well. I recommend checking out his case studies if you're in 66 00:03:44,000 --> 00:03:47,280 that space, seeing what he's up to. We did some sessions 67 00:03:47,280 --> 00:03:51,720 together to work on my mindset and some of my past traumas as 68 00:03:51,720 --> 00:03:55,080 well. It's fun as I get to explore these clients I work 69 00:03:55,080 --> 00:03:57,520 with. I also get to learn about their businesses and what they 70 00:03:57,520 --> 00:04:00,680 do. And he was able to hit some really important keys to help 71 00:04:00,680 --> 00:04:03,800 me unlock some things about my communication with team members 72 00:04:03,840 --> 00:04:06,920 and with prospects, etc. And I was just scratching the surface, 73 00:04:06,920 --> 00:04:09,880 but I recommend diving into some of his case studies and some of 74 00:04:09,880 --> 00:04:12,640 the videos that he has. Again, if you're in that space, I 75 00:04:12,640 --> 00:04:14,880 highly recommend checking out what Dave is up to. I hope 76 00:04:14,880 --> 00:04:17,600 that's a resource to at least one of you that's listening in. 77 00:04:18,160 --> 00:04:21,440 Lastly, before we dive into Scott's business, Scale 78 00:04:21,440 --> 00:04:23,280 Architects, we're going to talk about the Water Project. The 79 00:04:23,280 --> 00:04:28,120 Water Project is near and dear to my heart because water is so 80 00:04:28,120 --> 00:04:31,240 far from so many people. It's not. It's probably near and 81 00:04:31,240 --> 00:04:33,880 dear to their hearts as well, but they don't have access to 82 00:04:33,880 --> 00:04:36,800 it. And I just can't imagine what it would be like to have 83 00:04:36,800 --> 00:04:41,000 my own children living in a society where they have access 84 00:04:41,000 --> 00:04:43,560 to water that's three, four or five miles away from their 85 00:04:43,560 --> 00:04:46,600 home. They have to leave school to go get it, and it's still 86 00:04:46,640 --> 00:04:50,120 risk water, water that could end up killing the family. And I 87 00:04:50,120 --> 00:04:54,080 don't mean to take everything down to a real negative thought 88 00:04:54,080 --> 00:04:56,600 process. I don't feel that way. I feel like we have an 89 00:04:56,600 --> 00:04:58,600 opportunity, those who are listening in, to make a 90 00:04:58,600 --> 00:05:02,160 difference, make this impact, to perhaps save a life by giving a 91 00:05:02,160 --> 00:05:06,120 dollar. And if you know of a better cause that you would like 92 00:05:06,120 --> 00:05:08,160 to support, don't hesitate to drop that in the comments 93 00:05:08,160 --> 00:05:11,400 either. I'm constantly on the lookout, trying to become more 94 00:05:11,400 --> 00:05:14,040 aware of how can we help the 8 billion people in this world. 95 00:05:14,240 --> 00:05:18,120 That photo right there says a lot of this. Can you imagine 96 00:05:18,320 --> 00:05:21,960 what if your kids were celebrating like they were at 97 00:05:21,960 --> 00:05:24,720 Disneyland because they had access to clean drinking water? 98 00:05:25,320 --> 00:05:27,520 Very cool opportunity to help out. You get to see the impact 99 00:05:27,520 --> 00:05:31,240 of what you do. And again, I hope we all do our best to help 100 00:05:31,440 --> 00:05:34,040 with situations like that in the world. So without further ado, 101 00:05:34,040 --> 00:05:37,880 let's fill your glass in terms of entrepreneurship, being a 102 00:05:37,880 --> 00:05:42,000 founder, conquering the journey along the way. Scott is, he has 103 00:05:42,000 --> 00:05:45,680 this laser capability of helping people get right to the point of 104 00:05:45,680 --> 00:05:48,480 what they need. And we're going to put that on full display in 105 00:05:48,480 --> 00:05:50,800 this interview. So Scott, now that the pressure is on as high 106 00:05:50,800 --> 00:05:53,160 as possible, thanks for being on Vision Pros Life. 107 00:05:53,960 --> 00:05:56,080 Jackson, absolute pleasure to be here. Been looking forward to 108 00:05:56,080 --> 00:05:57,280 this conversation for a while now. 109 00:05:58,040 --> 00:06:01,080 Absolutely, man. Well, let's hear again, you defined this a 110 00:06:01,080 --> 00:06:03,480 little bit in the beginning. By the way, those who wanted me to 111 00:06:03,480 --> 00:06:07,000 get Scott to reveal his best kept secret for NPOs, I wasn't 112 00:06:07,000 --> 00:06:09,760 going to do that to him. That's his business model. So you can 113 00:06:09,760 --> 00:06:12,280 dive into that later if you want to, Scott, but just for 114 00:06:12,280 --> 00:06:16,680 everybody's sake. Now I don't plan on diving into that today 115 00:06:16,680 --> 00:06:20,640 unless you want to. So who should be listening? Scott, why 116 00:06:20,640 --> 00:06:22,560 do you feel they should be listening to you? What is your 117 00:06:22,560 --> 00:06:28,480 background contribute to those who, you know, where are people 118 00:06:28,480 --> 00:06:29,640 at? Where are they stuck at? Where are they going to? 119 00:06:29,640 --> 00:06:33,240 Yeah, so folks should be tuning in now, folks that are on that 120 00:06:33,240 --> 00:06:38,160 founders journey, that business owners journey. And the reason 121 00:06:38,160 --> 00:06:41,560 for that is it's a lot like, you know, we hear leadership all the 122 00:06:41,560 --> 00:06:46,080 time. There are a million and two books on leadership, and 123 00:06:46,080 --> 00:06:48,240 there's a lot of really good ones. There's some bad ones, 124 00:06:48,240 --> 00:06:51,840 but there's plenty of information on leadership. But 125 00:06:52,080 --> 00:06:56,640 the leadership journey of a founder is different than any 126 00:06:56,640 --> 00:07:00,960 other leadership journey for one very specific reason. Any other 127 00:07:00,960 --> 00:07:05,640 leadership journey you take part in, there are clear milestones 128 00:07:05,680 --> 00:07:09,760 to demarcate the way. So for example, let's take the 129 00:07:09,760 --> 00:07:12,640 leadership journey of your typical employee, wonderful 130 00:07:12,640 --> 00:07:15,680 employee, crushes it on the front line and they're like, 131 00:07:15,680 --> 00:07:17,960 hey, you've got potential, we see leadership in you, you can 132 00:07:17,960 --> 00:07:20,800 be a manager. Now your frontline lead, you're leading a team of 133 00:07:20,800 --> 00:07:24,160 five people. And that's a hard transition to make. For some 134 00:07:24,160 --> 00:07:27,240 folks, you know, like the better they are doing, the harder it is 135 00:07:27,240 --> 00:07:30,640 to become a manager and you have to do through others. But it 136 00:07:30,640 --> 00:07:33,960 makes sense because it comes with a new title, right? We 137 00:07:33,960 --> 00:07:36,880 understand that the game has changed and that we have to 138 00:07:36,880 --> 00:07:42,320 adapt as leaders. Challenge is, though, for founders, there are 139 00:07:42,320 --> 00:07:46,760 no milestones that demarcate the way that there's no specific 140 00:07:46,760 --> 00:07:51,160 event that happens that says you have moved from being a startup 141 00:07:51,160 --> 00:07:55,720 entrepreneur to being a manager. When does that happen? Right? Or 142 00:07:55,800 --> 00:08:01,440 or to move from being a manager to being a leader. Here's what 143 00:08:01,440 --> 00:08:04,360 it boils down to for founders, what do they always write on 144 00:08:04,360 --> 00:08:06,520 their business card, the very first business card, even before 145 00:08:06,520 --> 00:08:10,760 the business is has started founder and CEO, right? We are 146 00:08:10,760 --> 00:08:15,080 CEO from day one. The truth of it is you don't actually start 147 00:08:15,080 --> 00:08:18,640 acting like a CEO, maybe even better, you don't you shouldn't 148 00:08:18,640 --> 00:08:24,640 start acting like a CEO until stage five. There are four 149 00:08:24,640 --> 00:08:28,800 distinct transitions that happen on the journey before you've 150 00:08:28,800 --> 00:08:33,040 ever gotten a single change in your title. And so because of 151 00:08:33,040 --> 00:08:37,040 that, why founders need to listen is because the game has 152 00:08:37,040 --> 00:08:40,840 changed around them. It's not the same game that you played, it 153 00:08:40,840 --> 00:08:44,280 doesn't it's not governed by the same rules. You don't achieve 154 00:08:44,280 --> 00:08:47,280 success the same way the strategies are not the same. 155 00:08:47,280 --> 00:08:50,520 Even if you're in the exact same industry you were in three years 156 00:08:50,520 --> 00:08:54,840 ago, just by virtue of being successful three years, you have 157 00:08:54,840 --> 00:08:56,040 changed the game around you. 158 00:08:57,000 --> 00:09:00,040 This is likely to turn into a live therapy session where I 159 00:09:00,040 --> 00:09:03,320 start crying. As I feel like you're speaking straight to me a 160 00:09:03,320 --> 00:09:06,120 little bit, which is good. I mean, we we had a strategy 161 00:09:06,120 --> 00:09:09,800 session the other day, Scott and I where he was evaluating my 162 00:09:09,800 --> 00:09:12,960 business and where I'm at. So some of what he's talking about, 163 00:09:12,960 --> 00:09:16,720 it feels very pointed. But that's simply because I 164 00:09:16,720 --> 00:09:20,480 understand the struggle of going through this process super well. 165 00:09:20,800 --> 00:09:24,640 I love the insight you made to about, you know, you're not 166 00:09:24,640 --> 00:09:28,320 necessarily called to be the CEO. As a founder, you've got this 167 00:09:28,320 --> 00:09:31,800 very, very strong clarity about these five stages. We're gonna 168 00:09:31,800 --> 00:09:34,480 come back to that. I just wanted to plant the seed for anybody 169 00:09:34,480 --> 00:09:38,520 listening that I know what this is like to, you know, and Scott's 170 00:09:38,560 --> 00:09:41,600 Scott's preaching something that I think is very important to 171 00:09:41,600 --> 00:09:44,960 people. And I think that's preaching something that I don't 172 00:09:44,960 --> 00:09:47,440 hear in the market, and I don't necessarily have developed in my 173 00:09:47,440 --> 00:09:50,800 end. So it's what makes me super intrigued with what he does. So 174 00:09:50,840 --> 00:09:54,040 Scott, what's your vision for those that you serve on the 175 00:09:54,040 --> 00:09:57,200 other end of this? What what are we looking forward to 176 00:09:57,520 --> 00:09:59,800 overcoming and then moving towards as we conquer the 177 00:09:59,800 --> 00:10:00,320 journey? 178 00:10:00,840 --> 00:10:04,720 So I've helped start around 20,000 organizations help scale 179 00:10:04,720 --> 00:10:08,080 a lot of them. And one of the things that I've found is it's 180 00:10:08,080 --> 00:10:12,280 like, this is a difficult journey. I did it myself. It was 181 00:10:12,280 --> 00:10:16,720 accidental. At first, I somewhat accidentally ended up co 182 00:10:16,720 --> 00:10:21,280 founding a business back in 2008. We scaled it up to $10 183 00:10:21,280 --> 00:10:26,480 million business before I sold it. And, and the thing that I 184 00:10:26,480 --> 00:10:30,080 want is, I don't want people to have to struggle as much as I 185 00:10:30,080 --> 00:10:35,080 did for as long as I did, for, you know, for no reason at all, 186 00:10:35,080 --> 00:10:39,440 right? Like there isn't we, it's hard, but you don't have to 187 00:10:39,440 --> 00:10:43,360 struggle and you definitely don't have to get stuck. And so 188 00:10:43,400 --> 00:10:46,320 even though I'm a relatively young guy, I had a lot of 189 00:10:46,320 --> 00:10:50,360 success relatively early on, there were still protracted 190 00:10:50,360 --> 00:10:55,520 seasons in my life where I just felt stuck, I felt isolated. And, 191 00:10:55,600 --> 00:10:58,440 and it's I've found now I thought that was just part of the 192 00:10:58,440 --> 00:11:00,760 deal, right? I thought, you know, to be at the top is to be 193 00:11:00,760 --> 00:11:04,480 alone or, you know, it's, it's hard, right, etc. It's, it's 194 00:11:04,480 --> 00:11:09,080 nonsense. You don't have to ever get stuck. You should always 195 00:11:09,080 --> 00:11:12,240 know where you are. You should always know what you have to do 196 00:11:12,240 --> 00:11:16,520 to move forward. It may be hard, right? But you can do it. And 197 00:11:16,520 --> 00:11:20,400 what I found, and this is why I love founder so much, is that as 198 00:11:20,440 --> 00:11:25,040 the moment that they know what to do, there is no force in this 199 00:11:25,040 --> 00:11:29,040 world that will stop them from that, right? Like, it's like, 200 00:11:29,120 --> 00:11:34,000 you will see people do unbelievable things. And yet 201 00:11:34,000 --> 00:11:37,360 they're stuck all the time. Why is that? And it's because we 202 00:11:37,360 --> 00:11:41,200 don't have a way of knowing how how we need to adapt and evolve 203 00:11:41,200 --> 00:11:45,480 over time. And so if I can just start to create clarity, if I 204 00:11:45,480 --> 00:11:50,160 can give people the map that already exists, right, and then 205 00:11:50,160 --> 00:11:53,080 free them up to do the one or two things at any given point 206 00:11:53,080 --> 00:11:56,560 in time that they need to do, the amount of success that they 207 00:11:56,560 --> 00:12:01,480 can achieve in the short period of time that's necessary, is 208 00:12:01,480 --> 00:12:06,360 it's what drives me day in and day out. Excellent. I want to 209 00:12:06,360 --> 00:12:11,600 circle back. You talked about the transition of titles and 210 00:12:11,600 --> 00:12:14,920 roles as leaders. Again, not something I had thought through. 211 00:12:16,120 --> 00:12:20,960 But a reality that founders do face, you know, it's gonna be 212 00:12:20,960 --> 00:12:26,120 really hard for those who love recognition, right, as a form of 213 00:12:26,120 --> 00:12:30,960 compensation, right, you you've founded a business, you hope 214 00:12:30,960 --> 00:12:34,120 your spouse, you know, is excited about it, if they are 215 00:12:34,120 --> 00:12:37,520 excited about it, awesome. Then you find out your CEO, you get 216 00:12:37,520 --> 00:12:39,680 your little business card printed where you say your 217 00:12:39,680 --> 00:12:42,480 president, CEO, principal, whatever, whatever title you 218 00:12:42,480 --> 00:12:47,040 choose, you know, in the beginning. There's no clapping 219 00:12:47,520 --> 00:12:50,440 that occurs, right? Nobody cares, right? You know, your 220 00:12:50,440 --> 00:12:53,920 spouse wants to know how much money did you make today? You 221 00:12:53,920 --> 00:12:57,200 know, probably like it's a good question to ask those around you 222 00:12:57,200 --> 00:13:01,160 same thing, you know, your parents, your siblings, you're 223 00:13:01,160 --> 00:13:05,280 still just Jackson. When you found that company, it never 224 00:13:05,280 --> 00:13:08,600 really changes. There's there's not, you're not going to get the 225 00:13:08,600 --> 00:13:12,560 recognition. You know, it's not going to happen. And that can be 226 00:13:12,560 --> 00:13:17,280 such a disruptive challenging thing to face, not only for the 227 00:13:17,280 --> 00:13:20,640 founder. But like we're talking about, like I'm talking about 228 00:13:20,640 --> 00:13:24,720 the, the ones who are supposed to be supportive, they can wear 229 00:13:24,720 --> 00:13:28,080 out very fast with that reality. If you don't mind, we're going 230 00:13:28,080 --> 00:13:33,800 to derail a little bit. What can a founder do to responsibly go 231 00:13:33,800 --> 00:13:37,320 through that transition? What can they do to support and help 232 00:13:37,320 --> 00:13:41,440 their family friends understand why they're doing the crazy 233 00:13:41,440 --> 00:13:42,160 thing they're doing? 234 00:13:43,400 --> 00:13:46,120 Yeah, I'm gonna give you a slightly disappointing question. 235 00:13:46,120 --> 00:13:50,320 And that's not your job. Right. So, so here's, here's the 236 00:13:50,320 --> 00:13:53,400 problem is that we take entrepreneurial advice from 237 00:13:53,400 --> 00:13:56,920 non entrepreneurs, right? That's fundamentally what's going on. 238 00:13:56,960 --> 00:14:00,560 You can't expect everyone in your life to get it. In fact, 239 00:14:00,560 --> 00:14:02,960 what you're doing is crazy, right? And you take the 240 00:14:02,960 --> 00:14:05,760 entrepreneurial journey, how it starts, you got someone who's 241 00:14:05,760 --> 00:14:09,600 making decent money, usually good money somewhere. And they 242 00:14:09,600 --> 00:14:13,000 give that up to go do something that's got an 80% chance of 243 00:14:13,000 --> 00:14:17,040 failure, and they make $0 doing it right? Like that's nuts. If 244 00:14:17,040 --> 00:14:19,800 your family loves you, they should tell you to stop, right? 245 00:14:19,800 --> 00:14:23,800 Like, that's them doing their job. And so I don't want to 246 00:14:23,800 --> 00:14:27,080 paint them in a bad light. They love you, they want what's best 247 00:14:27,080 --> 00:14:30,200 for you. And starting a business is not what's best for you, 248 00:14:30,200 --> 00:14:33,160 right? If we're just playing a numbers game, that's a bad idea. 249 00:14:33,400 --> 00:14:37,000 So you expect like if your family loves you, and they try 250 00:14:37,000 --> 00:14:40,040 to discourage you from doing it, they are not trying to tear you 251 00:14:40,040 --> 00:14:43,160 down. They're trying to protect you. They may not write, but 252 00:14:43,160 --> 00:14:47,880 they are trying to protect you. And so you can't change them. 253 00:14:47,880 --> 00:14:53,280 You can't make you being okay, requisite on them changing. So 254 00:14:53,280 --> 00:14:56,280 what do we do? Because we have to have support. It is a tough 255 00:14:56,640 --> 00:15:00,000 those early days. There's two things that we have to do from a 256 00:15:00,000 --> 00:15:03,000 support perspective. One is that delay getting into the game as 257 00:15:03,000 --> 00:15:07,760 long as you can. So people skip this is the first part of the 258 00:15:07,760 --> 00:15:10,520 process, the entrepreneurial journey starts before you become 259 00:15:10,520 --> 00:15:13,760 an entrepreneur. And it's what I call the dissatisfied employee, 260 00:15:13,760 --> 00:15:16,320 right? It's the stage where you're still working for 261 00:15:16,320 --> 00:15:19,840 somebody else. But you've got a vision, a desire and a passion 262 00:15:19,840 --> 00:15:23,840 to start your own your own business or nonprofit. And we 263 00:15:23,840 --> 00:15:28,440 are, we're so vision oriented as a group founders that we as 264 00:15:28,440 --> 00:15:31,960 soon as we get the vision, we go. And I'm not necessarily 265 00:15:31,960 --> 00:15:34,040 trying to discourage someone from doing that. I'm just 266 00:15:34,040 --> 00:15:38,080 offering what lessons can you learn before everything is on 267 00:15:38,080 --> 00:15:42,720 the line? Right? The beautiful thing about being and staying in 268 00:15:42,720 --> 00:15:49,560 that stage is uncomfortable and angst ridden as it is, is that by 269 00:15:49,560 --> 00:15:53,720 staying there, you are learning the lessons on someone else's 270 00:15:53,720 --> 00:15:57,600 dime. Right? Someone else is covering payroll. Once you jump 271 00:15:57,600 --> 00:16:00,120 in, and you got to even make your own payroll, right and pay 272 00:16:00,120 --> 00:16:03,920 yourself, let alone somebody else, it the game gets real, 273 00:16:03,920 --> 00:16:07,440 real fast. So the very first one is delay starting as long as 274 00:16:07,440 --> 00:16:11,240 you possibly can. It maybe means working it as a side hustle. 275 00:16:11,240 --> 00:16:13,360 Maybe it means getting another job that's closer to the 276 00:16:13,360 --> 00:16:18,440 industry you want to work in. Gary Vaynerchuk was a successful 277 00:16:18,440 --> 00:16:21,600 successful in the wine business. He wanted to get into media. He 278 00:16:21,600 --> 00:16:25,680 went and volunteered for free at media companies so that he could 279 00:16:25,680 --> 00:16:29,240 learn the game. And he had built a multi 280 00:16:29,240 --> 00:16:30,960 I'm glad you shared that I didn't know that. 281 00:16:31,040 --> 00:16:34,880 Yeah, yeah. And he had built a multimillion dollar business wine 282 00:16:34,880 --> 00:16:38,080 business on social media, like the guy knew what he was talking 283 00:16:38,080 --> 00:16:40,840 about. But he recognized that he was getting into a different 284 00:16:40,840 --> 00:16:45,440 game. And so he became a student of the game. And so as much as 285 00:16:45,440 --> 00:16:48,400 it's all rah rah, and let's go and let's get started. And there 286 00:16:48,400 --> 00:16:51,480 is a point where you can wait too long. That's not the problem 287 00:16:51,480 --> 00:16:53,520 for most founders. The problem for most founders in the 288 00:16:53,520 --> 00:16:56,920 beginning is that they start too soon. So that's support. Number 289 00:16:56,920 --> 00:17:00,840 one is just learn the lessons on someone else's dime. Support 290 00:17:00,840 --> 00:17:05,120 number two is you got to get around other entrepreneurs. They 291 00:17:05,120 --> 00:17:07,480 can be further in the journey. That's wonderful. They can be at 292 00:17:07,480 --> 00:17:10,200 the same stage in the journey. That's wonderful. They could be 293 00:17:10,200 --> 00:17:15,040 at stage one still, and earlier in the journey. But you've got 294 00:17:15,040 --> 00:17:19,640 to get around people who who have the same kind of vision and 295 00:17:19,640 --> 00:17:22,440 passion that you do. Now they won't have vision and passion 296 00:17:22,440 --> 00:17:26,320 for the same things as you do. But you've got to get around 297 00:17:26,320 --> 00:17:29,240 like minded people, people who understand the risk, they 298 00:17:29,240 --> 00:17:32,320 understand the fact and most people don't get this, you 299 00:17:32,320 --> 00:17:36,040 actually need some risk to do your best work, right? You can 300 00:17:36,040 --> 00:17:38,920 not expect your spouse to carry that same level of risk as you 301 00:17:38,920 --> 00:17:42,080 can. But if you can find comrades, right, if you can find 302 00:17:42,080 --> 00:17:45,280 people who will walk the road with you, they don't even have 303 00:17:45,280 --> 00:17:48,040 to have the answers. That's not what we're talking about. We're 304 00:17:48,040 --> 00:17:52,120 talking about just being there for each other. And so the more 305 00:17:52,120 --> 00:17:55,320 supported you can be with your community of other founders, 306 00:17:55,320 --> 00:17:59,080 other entrepreneurs, other leaders, the less demand there is 307 00:17:59,080 --> 00:18:01,560 that you put on your family to fill that need, and it's not 308 00:18:01,560 --> 00:18:03,360 their responsibility in the first place. 309 00:18:04,000 --> 00:18:07,440 It's a heavy, it's a heavy load to bear. You know, and it's, 310 00:18:07,440 --> 00:18:11,600 it's amazing to me the spouses that are capable of doing that. 311 00:18:12,320 --> 00:18:15,880 But it's also there's a reverence to be said about, yes, 312 00:18:15,880 --> 00:18:20,000 we shouldn't be putting that weight on our family members. 313 00:18:20,680 --> 00:18:23,560 You mentioned Gary Vaynerchuk, you know, following the 314 00:18:23,560 --> 00:18:26,680 principle of understanding the value of work ethic. Robert 315 00:18:26,680 --> 00:18:29,240 Kiyosaki is who I learned that from and Rich Dad Poor Dad, 316 00:18:29,440 --> 00:18:32,160 where he talks about don't become a slave to money, you 317 00:18:32,160 --> 00:18:35,560 know, work for the sake of the value of work itself. And he did 318 00:18:35,560 --> 00:18:38,560 the same thing. He went and he found somebody to mentor under 319 00:18:38,920 --> 00:18:41,960 that he was willing to go to a project for that person. I'm 320 00:18:41,960 --> 00:18:44,320 sure that person turned him down, he would have found next 321 00:18:44,320 --> 00:18:48,280 person or the next person. You know, I jumped in a little bit 322 00:18:48,400 --> 00:18:52,000 too early, probably. But I also jumped in as a originally as a 323 00:18:52,000 --> 00:18:56,840 sales rep, then as a junior co founder. And like you said, I 324 00:18:56,840 --> 00:19:01,360 was working on somebody else's dime to master certain skills. 325 00:19:01,400 --> 00:19:05,400 I remember my first hire, I was going to go ask Adam to invest 326 00:19:05,400 --> 00:19:09,520 in this LinkedIn guy for me. And I realized that the last minute 327 00:19:09,520 --> 00:19:12,240 and he would have chewed me out so bad because I was about to 328 00:19:12,240 --> 00:19:16,840 ask him to invest in it. And I was so scared and nervous about 329 00:19:16,840 --> 00:19:18,760 the whole entrepreneurship thing that I had this guy was gonna 330 00:19:18,760 --> 00:19:24,480 work for me for one hour per week at $3.33 an hour. And I 331 00:19:24,520 --> 00:19:28,320 almost went and asked for him to pay for that for me. And I 332 00:19:28,320 --> 00:19:32,640 stopped myself last minute realized, why don't I just do 333 00:19:32,640 --> 00:19:35,880 it? I don't need to tell Adam I'm doing this is kind of my 334 00:19:35,880 --> 00:19:38,400 decision is my account anyway, I felt like a big man. I went and 335 00:19:38,400 --> 00:19:44,120 spent my $3. I'm another 24 year old or whatever. But the point 336 00:19:44,120 --> 00:19:46,880 being, I'm so glad I had that opportunity like you talked 337 00:19:46,880 --> 00:19:50,400 about to incubate to watch how he interacted with proposals for 338 00:19:50,400 --> 00:19:52,600 companies like QL and golf resort and the Masters 339 00:19:52,600 --> 00:19:55,440 Tournament in Augusta, like I watched him and how he prepared 340 00:19:55,440 --> 00:19:58,120 for the Baylor Angel Network and helped him prepare the slides 341 00:19:58,160 --> 00:20:01,600 and be behind the scenes on that. And all of those things 342 00:20:01,600 --> 00:20:05,120 that I got to do behind the scenes helped me prepare myself 343 00:20:05,120 --> 00:20:09,120 for running my company that I have now. And there's still so 344 00:20:09,120 --> 00:20:12,240 much I need to learn about about building companies even after 345 00:20:12,240 --> 00:20:14,840 all the opportunities. Let's show us shift gears a lot though 346 00:20:14,840 --> 00:20:17,920 Scott, I want to dive into your personal vision a little bit. So 347 00:20:18,160 --> 00:20:20,920 beyond the clients beyond what you're doing for others. What 348 00:20:20,920 --> 00:20:23,720 do you see for yourself over the next five or 500 years or five 349 00:20:23,720 --> 00:20:26,080 months, whatever your vision horizon looks like? 350 00:20:26,800 --> 00:20:30,080 I want to restore the nobility of work. You've mentioned this 351 00:20:30,080 --> 00:20:34,320 earlier, it's work for work sake. I think from my generation 352 00:20:34,320 --> 00:20:36,840 on, I'm technically a millennial, but from millennials 353 00:20:36,840 --> 00:20:42,000 on, we have a downright awful view of work, right? It is a 354 00:20:42,000 --> 00:20:45,800 disease to rid ourselves of and it couldn't be further from the 355 00:20:45,800 --> 00:20:50,440 truth. And, and so we got to start with why is that? Why is 356 00:20:50,440 --> 00:20:54,080 it that way? And a lot of its culture and things like that. 357 00:20:54,080 --> 00:20:58,320 But organizationally, the reason why is a lot of us are not doing 358 00:20:58,320 --> 00:21:01,640 the work that we need to do as leaders to get our companies and 359 00:21:01,640 --> 00:21:06,880 nonprofits to a state of health that makes work noble, right? 360 00:21:06,880 --> 00:21:10,920 That that makes work worthy. We ask our people to do so much 361 00:21:10,920 --> 00:21:14,480 stupid stuff. No wonder they're frustrated by it, right? We ask 362 00:21:14,480 --> 00:21:17,640 them to sit through so much bureaucracy or chaos. That's 363 00:21:17,640 --> 00:21:22,040 just it's an it's almost entirely avoidable. And so the 364 00:21:22,040 --> 00:21:26,480 vast majority of what I do is with founders, vast majority of 365 00:21:26,480 --> 00:21:28,840 how we implement is through their leadership teams. But the 366 00:21:28,840 --> 00:21:33,280 driving force behind that is I want to create a world I want to 367 00:21:33,280 --> 00:21:36,560 create an environment where folks can enjoy going to work 368 00:21:36,560 --> 00:21:40,520 where they go to work. And their work matters not just in the 369 00:21:40,520 --> 00:21:44,000 sense of like it's all nonprofit mission oriented, but it matters 370 00:21:44,000 --> 00:21:47,240 because it actually works, right? We're not there was a 371 00:21:47,240 --> 00:21:53,240 story. I don't know if it's true or not of a team of folks in the 372 00:21:53,240 --> 00:21:57,320 army that they didn't really have much to do. And so the their 373 00:21:57,320 --> 00:21:59,840 boss wanted to keep them busy. And so he had them go out and dig 374 00:21:59,840 --> 00:22:04,640 holes. And they did this for like three weeks. And no one 375 00:22:04,640 --> 00:22:08,160 had any idea why they did it. And, and it was I mean, it's 376 00:22:08,160 --> 00:22:12,440 miserable backbreaking work. And one of the guys goes missing in 377 00:22:12,440 --> 00:22:15,000 the middle of the night around the third week, and they can't 378 00:22:15,000 --> 00:22:17,600 find him anywhere. They find him out of these holes, and he's 379 00:22:17,600 --> 00:22:24,120 filling them back in. Because he he actually chose to do more 380 00:22:24,120 --> 00:22:27,280 work because of the sense of accomplishment that it would it 381 00:22:27,280 --> 00:22:31,440 would bring, right? So that there's there's this point of we 382 00:22:31,440 --> 00:22:34,560 have to have meaning behind the work that we we need, we have to 383 00:22:34,560 --> 00:22:38,240 have mission and vision, yes, but we also have to have 384 00:22:38,280 --> 00:22:43,080 progress and movement toward those goals. And so for the 385 00:22:43,080 --> 00:22:46,680 vast majority of companies that I work with, they are stuck in a 386 00:22:46,680 --> 00:22:51,360 suboptimal stage, much like founders get get stuck. Their 387 00:22:51,360 --> 00:22:54,840 organizations get stuck as well. And when we get stuck in that 388 00:22:54,840 --> 00:22:59,240 suboptimal stage, yes, it's hard for founders. Yes, it's hard for 389 00:22:59,240 --> 00:23:03,720 leaders. It's downright miserable for the people inside of these 390 00:23:03,720 --> 00:23:04,720 organizations. 391 00:23:06,280 --> 00:23:09,440 As a lot of a lot of powerful truth to that, I think a lot of 392 00:23:09,440 --> 00:23:16,280 military personnel have the both the adversity, as well as the 393 00:23:16,280 --> 00:23:19,760 the strength building opportunity to go through that in a way most 394 00:23:19,760 --> 00:23:22,160 of us can't comprehend where they're they're stuck waiting 395 00:23:22,160 --> 00:23:25,680 around for something to happen, you know, or holding the front 396 00:23:25,680 --> 00:23:29,840 line, as depicted in like a great movie like Band of 397 00:23:29,840 --> 00:23:33,360 Brothers, for anybody who's seen that if you haven't, it's pretty 398 00:23:33,400 --> 00:23:38,320 pretty hard thing to take in. But you know, if you're in that 399 00:23:38,320 --> 00:23:41,960 if you're in that foxhole and stuck with a lot of idle time, 400 00:23:42,600 --> 00:23:45,920 then it can play with your mind. You know, if you don't if you 401 00:23:45,920 --> 00:23:50,640 don't exercise great control over, you know, self mastery and 402 00:23:50,640 --> 00:23:52,720 awareness and find those purposes. So thank you for 403 00:23:52,720 --> 00:23:57,360 sharing that, Scott. What's your worst business experience ever 404 00:23:57,360 --> 00:24:00,480 today? I've even a little bit darker. You know, what, what 405 00:24:00,480 --> 00:24:04,200 about you? What's what's been just a difficult experience 406 00:24:04,200 --> 00:24:05,440 you've had to go through in this process? 407 00:24:05,440 --> 00:24:09,880 There's been there's been plenty of them. I think one of the 408 00:24:09,880 --> 00:24:12,760 things that a lot of folks don't quite understand is that a 409 00:24:12,760 --> 00:24:16,120 partnership is every bit as challenging as a marriage is, 410 00:24:16,160 --> 00:24:18,880 right? It's every bit as rewarding as well. But second to 411 00:24:18,880 --> 00:24:22,040 marriage, a 5050 partnership is one of the hardest relationships 412 00:24:22,040 --> 00:24:26,360 you can ever deal with. And, and I was in a business partnership 413 00:24:26,360 --> 00:24:31,760 with my co founder, and every single one of those really 414 00:24:31,760 --> 00:24:35,480 difficult times had to do with that relationship, right. And 415 00:24:35,480 --> 00:24:39,000 it's just you take two hard charging guys, going after 416 00:24:39,000 --> 00:24:43,080 something, we loved each other, you know, to the end of the 417 00:24:43,080 --> 00:24:46,200 world, and that love was tested again, and again, and again. And 418 00:24:46,200 --> 00:24:50,920 so that and really the kind of theme on a couple of these is, 419 00:24:51,160 --> 00:24:54,640 you know, at times I'd fire a couple of my best friends. And 420 00:24:54,640 --> 00:24:59,960 so when work, when when work not only is hard from a business 421 00:24:59,960 --> 00:25:03,240 decision standpoint, but also from a relational decision, 422 00:25:03,280 --> 00:25:07,720 those are are, and have always been the hardest points for me 423 00:25:07,760 --> 00:25:09,640 in my walk as a leader and a founder. 424 00:25:10,240 --> 00:25:14,200 I agree. Any of you who have, you know, think of your favorite 425 00:25:14,200 --> 00:25:18,120 team ever, you know, or your favorite coworker, your favorite 426 00:25:18,120 --> 00:25:22,040 person and your best friend in school, etc. Your spouse, as 427 00:25:22,040 --> 00:25:25,480 Scott's talking about, I couldn't agree more. It's that 428 00:25:25,480 --> 00:25:27,600 what's one of the same, you're now dedicated, you found 429 00:25:27,600 --> 00:25:30,720 somebody who finally believes so much in what you believe in and 430 00:25:30,720 --> 00:25:35,040 want to accomplish that they've dedicated their lives to to 431 00:25:35,120 --> 00:25:39,920 playing your game with you at your speed and on and moving on 432 00:25:39,920 --> 00:25:43,640 that. And when it doesn't work out, you know, it has to end or 433 00:25:43,640 --> 00:25:46,400 just doesn't or they just disappear. It is one of the 434 00:25:46,400 --> 00:25:50,840 most gut wrenching, you know, knee jerking whiplash 435 00:25:50,880 --> 00:25:54,760 experiences that that you can go through. I have a former 436 00:25:54,760 --> 00:25:56,920 business partner, I don't I don't name his name. But when we 437 00:25:56,920 --> 00:26:01,360 had our final conversation of, you know, business, I said, 438 00:26:01,360 --> 00:26:05,240 Listen, man, there's this highway in 16 called 1604 goes 439 00:26:05,240 --> 00:26:08,680 around San Antonio, it's a giant loop. And I said, Dude, you're 440 00:26:08,680 --> 00:26:13,000 you're headed east on 1604. And it's awesome. No, but I'm headed 441 00:26:13,000 --> 00:26:16,560 west. I was like, we are so backwards and how we do things. 442 00:26:16,760 --> 00:26:20,720 And I hope to God that we come, we end up in the exact same 443 00:26:20,720 --> 00:26:26,240 destination in heaven. But I want nothing to do with you in 444 00:26:26,240 --> 00:26:30,320 this life and the way that you do things. And it was a very 445 00:26:30,360 --> 00:26:33,800 obviously hard thing for for him to take. One of his favorite 446 00:26:33,800 --> 00:26:40,360 quotes was disturbing. It was a revenge is a dish best served 447 00:26:40,360 --> 00:26:45,320 cold. And I have to look over my shoulder nowadays, you know, 448 00:26:45,320 --> 00:26:49,880 because of that reality. But it's, you know, that was 449 00:26:49,880 --> 00:26:52,760 somebody who was I mean, we were in, you know, suits. I don't 450 00:26:52,760 --> 00:26:55,960 know if you've seen that show, Mike and Harvey, like that, that 451 00:26:55,960 --> 00:27:01,520 that was us. You know, we that was our dynamic was perfect. But 452 00:27:01,520 --> 00:27:05,320 we were so opposites. And so our brotherhood had to pause for 453 00:27:05,320 --> 00:27:10,120 life, because of the way that we both chose to do things. And if 454 00:27:10,120 --> 00:27:13,400 you as a founder, you as a visionary in our facing that 455 00:27:13,400 --> 00:27:16,520 reality, you're having to go through that. You're definitely 456 00:27:16,520 --> 00:27:21,080 not alone on that reality. And let's let's dive all the way to 457 00:27:21,080 --> 00:27:24,320 the opposite end of the spectrum. Scott, what's your 458 00:27:24,320 --> 00:27:27,000 best experience and business been? What does that look like? 459 00:27:27,000 --> 00:27:29,160 Or one of them? You probably have quite a few based on the 460 00:27:29,160 --> 00:27:29,760 books behind you. 461 00:27:29,760 --> 00:27:32,560 Yeah, I struggle with best and worst because it's it's all the 462 00:27:32,560 --> 00:27:35,840 little thousand things. Yeah, it's the thousand little things. 463 00:27:35,840 --> 00:27:41,080 And some of some of the best have been it's always been 464 00:27:41,080 --> 00:27:44,560 someone else's success. That's definitely been true is it has 465 00:27:44,560 --> 00:27:49,080 not been my own successes. So I remember about two years after I 466 00:27:49,080 --> 00:27:54,080 had transitioned from, you know, owner and CEO of my company. 467 00:27:54,080 --> 00:27:57,520 And, you know, I worked hard ahead of time to get the 468 00:27:57,520 --> 00:27:59,960 leadership team to where they would thrive without me. That's 469 00:27:59,960 --> 00:28:03,320 a hard thing to do, right? You talk about ego and what that's 470 00:28:03,320 --> 00:28:06,440 going to push the buttons. And I remember, you know, seeing them 471 00:28:06,480 --> 00:28:09,640 grow the next year and grow again the next year and grow 472 00:28:09,640 --> 00:28:14,160 again the next year. And just hearing about that success was 473 00:28:14,200 --> 00:28:17,680 was so encouraging to me. I mean, the one thing I wanted to 474 00:28:17,680 --> 00:28:21,520 do for really about the last half of my time there was to 475 00:28:21,520 --> 00:28:25,560 make sure that when it was time to leave, I left well. And and 476 00:28:25,560 --> 00:28:29,600 now afterwards, I would say, you know, the previous business was 477 00:28:29,600 --> 00:28:32,080 more financially rewarding, you know, it was a multimillion 478 00:28:32,080 --> 00:28:36,400 dollar business. But the little emails I get from clients today 479 00:28:36,400 --> 00:28:40,120 of just like, this happened, you know, change. This is just 480 00:28:40,120 --> 00:28:43,800 these thousand little wins and getting to see that firsthand. 481 00:28:44,240 --> 00:28:46,480 That's, that's the gold for me. 482 00:28:47,280 --> 00:28:51,480 I love that. That's awesome. I'm not gonna see your thunder on 483 00:28:51,480 --> 00:28:56,160 that one. We're gonna keep going. So let's talk about 484 00:28:56,280 --> 00:28:59,200 before we talk about the evolution of the founders, and 485 00:28:59,200 --> 00:29:02,760 what that looks like. Breaking that down even further. One more 486 00:29:02,760 --> 00:29:05,640 powerful lesson. What's another powerful lesson that other 487 00:29:05,640 --> 00:29:08,360 visionaries can learn from your experience? 488 00:29:09,640 --> 00:29:14,440 Yeah, there is a map. I mean, I went for a very long time. And I 489 00:29:14,440 --> 00:29:18,440 had lots of different experiences that affirmed that 490 00:29:18,440 --> 00:29:22,960 there was no map for success for what we did. We mostly created 491 00:29:22,960 --> 00:29:27,240 an industry that wasn't like we were part of an industry. And 492 00:29:27,240 --> 00:29:30,280 for a long time, that served us really well, right? The just, 493 00:29:30,280 --> 00:29:32,920 hey, we're going to go out and figure it out. We're pioneers. 494 00:29:33,160 --> 00:29:38,040 That served us really well for a while until it didn't. And, and 495 00:29:38,080 --> 00:29:41,040 I remember going out and it's like once if you think that 496 00:29:41,040 --> 00:29:45,000 there's no map, if you think, you know, that you're the one 497 00:29:45,000 --> 00:29:48,040 who's got to figure out the next step, right, you're the pioneer 498 00:29:48,040 --> 00:29:51,560 who's going to do it. What do you do when you can't figure it 499 00:29:51,560 --> 00:29:55,920 out? Right? And it's like your world will come crashing down 500 00:29:55,920 --> 00:30:00,480 very, very quickly. And so the reality of it is, is yes, you are 501 00:30:00,480 --> 00:30:04,560 on a journey that is every bit unique as you are, but you are 502 00:30:04,560 --> 00:30:09,280 also walking along the footsteps of 1000s of other people. And so 503 00:30:10,120 --> 00:30:13,600 one, if you can recognize, hey, there's a map to this, someone 504 00:30:13,640 --> 00:30:16,160 else knows what's ahead of me, and it's going to look a little 505 00:30:16,160 --> 00:30:19,840 different for me, but the pattern is the same. It does two 506 00:30:19,840 --> 00:30:23,760 things. One, it creates this moment. I tell the story, I was 507 00:30:23,880 --> 00:30:25,920 you remember malls, I think we're both old enough to 508 00:30:25,920 --> 00:30:30,520 remember malls. I was I was in a mall, I wanted to go and foot 509 00:30:30,520 --> 00:30:32,560 locker and look at a pair of Nikes or something like that. 510 00:30:32,560 --> 00:30:35,800 And so my mom didn't want to go to foot locker. I was 511 00:30:35,840 --> 00:30:37,800 getting the shocks and Nike shocks. 512 00:30:37,840 --> 00:30:39,840 Yeah, that's right. Yeah, that's what yeah, or the pumps, it 513 00:30:39,840 --> 00:30:43,600 might have been the pumps. But I want to go and it's just she's 514 00:30:43,600 --> 00:30:46,240 like, Okay, meet me at JC Penney. And so I'm like, Okay, great. 515 00:30:46,280 --> 00:30:48,320 I'm not paying any attention to what anything is. I just want to 516 00:30:48,320 --> 00:30:51,240 go in the foot locker. And so I come out of foot locker after a 517 00:30:51,240 --> 00:30:54,400 while. And I look around, I'm in this giant mall, and I have no 518 00:30:54,400 --> 00:30:57,640 idea where I'm gonna go. Right? I know I got to get to JC 519 00:30:57,640 --> 00:31:01,960 Penny. I just, I don't even like I didn't even know where I was. 520 00:31:02,080 --> 00:31:05,200 And so you also remember in malls, they had those triangle 521 00:31:05,280 --> 00:31:08,440 like kind of pylons by half of the entrances. I don't know why 522 00:31:08,440 --> 00:31:10,920 it wasn't in front of all the entrances. They had a big map on 523 00:31:10,920 --> 00:31:15,280 one side. And what's the little sticker on the map say, you are 524 00:31:15,280 --> 00:31:18,560 here. That's exactly right. You are here. And I remember the 525 00:31:18,560 --> 00:31:22,240 relief that I had even as a six, seven, eight year old, just from 526 00:31:22,240 --> 00:31:26,520 knowing where I was because once I knew where I was, then I could 527 00:31:26,520 --> 00:31:29,720 start to look around for where JC Penny was and then I could map 528 00:31:29,760 --> 00:31:34,320 the the the route in between. And so when you feel like you're 529 00:31:34,320 --> 00:31:38,120 pioneering out and there is no map, it's impossible for you to 530 00:31:38,120 --> 00:31:42,000 know where you are. Right? You don't get to have a you are here 531 00:31:42,000 --> 00:31:45,360 moment and and you don't get the relief that comes from that you 532 00:31:45,360 --> 00:31:49,640 don't get the clarity that comes from that. And and as clear as 533 00:31:49,640 --> 00:31:52,960 you are about your vision, if you don't know where you are, how 534 00:31:52,960 --> 00:31:55,760 are you ever going to map the process of getting to that 535 00:31:55,760 --> 00:31:59,920 destination. So I would say there is a map. There's a couple 536 00:31:59,920 --> 00:32:02,920 of them actually. And the very best thing you can do is to 537 00:32:02,920 --> 00:32:04,760 understand where you are right now. 538 00:32:04,760 --> 00:32:08,360 Yeah, your boy scouts are going to come in and argue with you on 539 00:32:08,360 --> 00:32:11,680 this, by the way. And that's OK. I mean, if we get past a 540 00:32:11,680 --> 00:32:14,640 semantics game, you know, they're they're screaming right 541 00:32:14,640 --> 00:32:18,520 now, Scott, you need a compass. You know, you don't need a map. 542 00:32:18,560 --> 00:32:21,800 You know, and we could open that argument. But at the end of the 543 00:32:21,800 --> 00:32:26,960 day, the map, the compass, the stars, there are resources, 544 00:32:26,960 --> 00:32:29,720 there are assets, you're not alone. You don't have to feel 545 00:32:29,760 --> 00:32:33,880 lost. You can choose to be lost. You can choose to try to think of 546 00:32:33,880 --> 00:32:37,400 the only one with that problem. But knowing that you have a 547 00:32:37,400 --> 00:32:41,960 series of resources and assets to move out of your own way is 548 00:32:41,960 --> 00:32:44,800 one of the most important things that a visionary could probably 549 00:32:44,800 --> 00:32:48,760 dive into. So let's let's explore that from the evolution 550 00:32:48,760 --> 00:32:54,120 standpoint of founders, Scott, the time is yours. If you have a 551 00:32:54,120 --> 00:32:57,720 question that I should be asking, what's that question? 552 00:32:57,880 --> 00:32:59,640 What's the question people should be asking you? 553 00:32:59,960 --> 00:33:03,160 Yeah, I think the question would be like, why does it matter? 554 00:33:03,160 --> 00:33:05,800 Right? We've kind of talked about this a little bit. And 555 00:33:05,840 --> 00:33:11,080 here's super practical. Here's why it matters. If you're feeling 556 00:33:11,080 --> 00:33:13,480 stuck, if you feel like you're spinning your wheels, if you feel 557 00:33:13,480 --> 00:33:16,280 like you're doing a lot of the same things, but not getting the 558 00:33:16,280 --> 00:33:19,000 same results anymore, or maybe even worse, you're getting the 559 00:33:19,000 --> 00:33:23,400 same results. Then, you know, the question is like, why, how's 560 00:33:23,400 --> 00:33:25,960 that working for you? Right? It's something has changed or 561 00:33:25,960 --> 00:33:30,040 something has to change to move forward. And we all kind of get 562 00:33:30,040 --> 00:33:33,560 that we all understand that here. But the problem with that 563 00:33:33,560 --> 00:33:36,520 sentiment is it's only like, it's like saying there is an 564 00:33:36,520 --> 00:33:41,240 equation. Okay, great. What's the equation? Right? So how do 565 00:33:41,240 --> 00:33:44,680 you do so practically what it looks like is there's not a 566 00:33:44,680 --> 00:33:47,880 person listening to this who is not wasting probably at least 567 00:33:47,880 --> 00:33:51,160 10 hours this week on stuff that they do not actually need to do. 568 00:33:51,720 --> 00:33:55,960 Right. I agree with that. Not not one. And, and again, we can 569 00:33:55,960 --> 00:34:00,520 kind of Okay, I got that here. I'm wasting time. We've both 570 00:34:00,520 --> 00:34:03,480 done some time in marketing. So you can say like, 50% of 571 00:34:03,480 --> 00:34:06,360 marketing works, we just don't know which 50% it is, right? 572 00:34:06,360 --> 00:34:08,280 Like there's something about what you're doing that's 573 00:34:08,280 --> 00:34:12,120 creating success. But what is it now? And here's what makes it 574 00:34:12,120 --> 00:34:15,080 even trickier is the thing that created success in the past, 575 00:34:15,080 --> 00:34:18,440 even if you can prove this is specifically what created 576 00:34:18,440 --> 00:34:21,640 success for me, there's a great chance that if you did that and 577 00:34:21,640 --> 00:34:24,120 you did it well enough, and you did it long enough, it's not 578 00:34:24,120 --> 00:34:27,480 going to create success anymore. And you talked about ego was 579 00:34:27,480 --> 00:34:32,520 this tile this together. So, you know, you're we we want folks 580 00:34:32,520 --> 00:34:36,440 to see us make the diving catch, right? Yeah, here's the 581 00:34:36,440 --> 00:34:39,880 twist. If you've been doing this long enough, you're stage 582 00:34:39,880 --> 00:34:44,280 three, stage four of the process. You've actually moved 583 00:34:44,280 --> 00:34:47,320 off, you should have moved off the field by now you should be 584 00:34:47,320 --> 00:34:49,880 the coach on the sideline. That's the role that you play. 585 00:34:49,880 --> 00:34:52,840 We're not even talking CEO yet. We're just talking about a 586 00:34:52,840 --> 00:34:56,200 leadership role of being a coach on the sideline. And so 587 00:34:56,200 --> 00:34:59,160 what do you think is going to happen if like, let's say it's 588 00:34:59,160 --> 00:35:02,520 all on the lines, the the end of the game championships on the 589 00:35:02,520 --> 00:35:06,200 line, we got to make the we got to make it to the end zone. And 590 00:35:06,200 --> 00:35:09,640 they throw the ball and you see it happening and you take off 591 00:35:09,640 --> 00:35:12,600 down the sideline and you go make the diving catch as the 592 00:35:12,600 --> 00:35:17,080 coach, what's going to happen? Right? That same diving catch 593 00:35:17,080 --> 00:35:21,080 that you were celebrated for in the past. If you still pride 594 00:35:21,080 --> 00:35:24,200 yourself on how high you can jump or how good your hands are 595 00:35:24,200 --> 00:35:30,200 or how fast you can run, not only are you not going to win, 596 00:35:30,200 --> 00:35:33,240 you're going to become an embarrassment to yourself, to 597 00:35:33,240 --> 00:35:35,560 your team, you're going to frustrate your best people and 598 00:35:35,560 --> 00:35:40,280 they're going to leave. And so the the exact thing that 599 00:35:40,280 --> 00:35:44,600 creates success at one stage can become the exact thing that 600 00:35:44,600 --> 00:35:48,200 prevents success in another stage. And we need to 601 00:35:48,200 --> 00:35:52,200 understand what those are for going to succeed as founders. 602 00:35:52,200 --> 00:35:56,120 I loved reading that in your book. I absolutely love it. 603 00:35:56,120 --> 00:35:59,880 Reminded me of reading Rich Dad Poor Dad, the four hour work 604 00:35:59,880 --> 00:36:04,200 week and this book, The Effective Executive. The 605 00:36:04,200 --> 00:36:07,000 caliber of the content was huge. I mean, I have a lot of 606 00:36:07,000 --> 00:36:10,120 guests and you do too, right? The applications that we get, 607 00:36:10,120 --> 00:36:12,520 the amount of lead magnets and stuff we go through to filter 608 00:36:12,520 --> 00:36:15,960 and make sure our audience is served well. Yet here I found 609 00:36:15,960 --> 00:36:19,320 myself saying, dang it, I have to get this book in. Like I 610 00:36:19,320 --> 00:36:22,600 just had to as I read page by page. Wasn't because I needed 611 00:36:22,600 --> 00:36:25,640 to be prepared for this. It was because the content was so 612 00:36:25,640 --> 00:36:29,640 good and that story was so compelling and new to me that I 613 00:36:29,640 --> 00:36:34,360 was like, whoa, this is huge. And like you talked about that 614 00:36:34,360 --> 00:36:38,600 coach going out in the field doing that, the flags would fly, 615 00:36:38,600 --> 00:36:41,720 right? Foul. The fans would be disappointed. You know, 616 00:36:41,720 --> 00:36:44,120 everybody, it would be laughable, but it would be 617 00:36:44,120 --> 00:36:48,840 miserable. And as coaches, I've been playing with that concept 618 00:36:48,840 --> 00:36:51,160 with other entrepreneurs ever since reading that in your 619 00:36:51,160 --> 00:36:56,280 book because it's become foundational to one area of how 620 00:36:56,280 --> 00:36:59,960 I look at business now. And I actually talked about Pete 621 00:36:59,960 --> 00:37:03,800 Sena. And if you haven't met, I look forward to you guys having 622 00:37:03,800 --> 00:37:07,160 each other on each other's shows as well. He talked about 623 00:37:07,160 --> 00:37:10,120 how there's another stage of Foundership and you've also 624 00:37:10,120 --> 00:37:14,040 alluded to it. We'll see what we can cover in five minutes. But 625 00:37:14,040 --> 00:37:17,800 he said Jackson, there's a time though, and it's not a 626 00:37:17,800 --> 00:37:21,640 defined sport where you do have to get back in the game, 627 00:37:21,640 --> 00:37:23,720 depending on the size of your operations, depending on what 628 00:37:23,720 --> 00:37:26,520 you're doing. We talked about Bill Russell and how he was a 629 00:37:26,520 --> 00:37:31,960 player coach before the NBA became as big as it did. And so 630 00:37:31,960 --> 00:37:36,200 I was like, fair, good point. Awesome. But it's again, it's a 631 00:37:36,200 --> 00:37:39,560 refinement of the map. It's the deciding. You're saying it's 632 00:37:39,560 --> 00:37:42,840 knowing that I'm moving in the right direction and I have full 633 00:37:42,840 --> 00:37:46,680 control to take this exit if I want to enjoy this little 634 00:37:46,680 --> 00:37:50,120 detour and get back on knowing that's going to help me heal or 635 00:37:50,120 --> 00:37:53,400 that's going to help me prepare, help me move. But I just I 636 00:37:53,400 --> 00:37:55,960 can't stress enough anybody who's listening right now, you 637 00:37:55,960 --> 00:37:59,880 got to get Scott's book and read this thing. It will 638 00:37:59,880 --> 00:38:03,400 completely open your paradigm to a more healthy perspective of 639 00:38:03,400 --> 00:38:06,200 what it's like to be a founder. And I thank you for living your 640 00:38:06,200 --> 00:38:09,800 life in a way where you've created that much clarity at 641 00:38:09,800 --> 00:38:14,280 such a young age. So feel free to dig in, just dive in. Where 642 00:38:14,280 --> 00:38:18,680 should we go next, Scott? Yeah. So one of the attempts like in 643 00:38:18,680 --> 00:38:21,160 a format like this is tough to get through all seven stages. So 644 00:38:21,160 --> 00:38:23,800 we're not going to like, like just destroy everyone's mind for 645 00:38:23,800 --> 00:38:26,600 a second. The books there for that. It's great. Here's the 646 00:38:26,600 --> 00:38:30,440 here's the one thing though that's easy to miss in the book. 647 00:38:30,440 --> 00:38:33,560 But I think it's actually really, really important. One of 648 00:38:33,560 --> 00:38:37,560 the difficulties whenever you learn that there is a map and 649 00:38:37,560 --> 00:38:41,800 you start to see the destination really clearly and you see the 650 00:38:41,800 --> 00:38:45,640 gap between where you are and where you want to go really 651 00:38:45,640 --> 00:38:50,200 clearly, you know, it actually gets a little harder. It gets 652 00:38:50,200 --> 00:38:55,880 harder to to deal with those gaps. And what that can 653 00:38:55,880 --> 00:38:59,880 translate to, especially for founders, is I've got to get 654 00:38:59,880 --> 00:39:04,440 there. When I get there, I'll be OK. I'll be happy when, right? 655 00:39:04,440 --> 00:39:08,280 I will have arrived when I'll be satisfied when will be a 656 00:39:08,280 --> 00:39:12,600 success when and it's always something out into the future. 657 00:39:12,600 --> 00:39:20,360 And the catastrophe of that, to be blunt, is we miss almost 658 00:39:20,360 --> 00:39:23,240 all the journey ahead of I just had someone on my guest, her 659 00:39:23,240 --> 00:39:26,200 name is Jen Drummond. Look her up. Anyone listening, go find 660 00:39:26,200 --> 00:39:30,360 Jen Drummond. She is unreal. She climbed Mount Everest as a 661 00:39:30,360 --> 00:39:32,840 training run for another mountain. Let's just put it that 662 00:39:32,840 --> 00:39:37,560 way. I asked her, how much time did you spend training? And she 663 00:39:37,560 --> 00:39:41,160 said, at the top of Everest, I realized I only got to be there 664 00:39:41,160 --> 00:39:43,800 for 10 minutes because the weather was changing and I had 665 00:39:43,800 --> 00:39:50,600 to get off. But that 10 minutes took me 1026 hours to train for. 666 00:39:50,600 --> 00:39:54,120 And she said, if I did it just for the summit, I would have 667 00:39:54,120 --> 00:39:59,160 been the most miserable person alive. But because I enjoyed 668 00:39:59,160 --> 00:40:03,720 that's her because I enjoyed the journey. That's what made it 669 00:40:03,720 --> 00:40:08,280 all worth it. And so for us as founders, you know, it's this 670 00:40:08,280 --> 00:40:10,760 natural progression that we go through. But once we start to 671 00:40:10,760 --> 00:40:15,000 really get clear on what the next level actually is, we can 672 00:40:15,000 --> 00:40:18,520 start putting everything into getting to that level. And again, 673 00:40:18,520 --> 00:40:21,160 the tragedy of that is that we missed the joy that's available 674 00:40:21,160 --> 00:40:24,920 at this stage. And so one of the things in the book goes to 675 00:40:24,920 --> 00:40:28,680 it's pretty much the end of each chapter. But I pause for a 676 00:40:28,680 --> 00:40:31,800 moment before we move on to what's the next level and and 677 00:40:31,800 --> 00:40:35,400 just go through what is the joy that's available to you right 678 00:40:35,400 --> 00:40:39,240 now in this stage, because there's something unique about 679 00:40:39,240 --> 00:40:41,880 every single stages, no matter where you are, there's seven 680 00:40:41,880 --> 00:40:45,080 different stages, no matter what stage you're in, there is a 681 00:40:45,080 --> 00:40:51,640 joy that is most poignantly felt in just that one stage. And 682 00:40:51,640 --> 00:40:54,360 if you're so busy trying to get to the next stage, you'll miss 683 00:40:54,360 --> 00:40:58,040 out on the joy of the stage that you're in. And the question 684 00:40:58,040 --> 00:41:01,800 I have for you is like, is it worth it? 685 00:41:03,480 --> 00:41:10,040 Well said. I have to give that a moment of silence. Because 686 00:41:10,040 --> 00:41:14,120 figuring out is it worth it is not an immediate response 687 00:41:14,120 --> 00:41:17,640 thing. You know, you got to meditate and walk on that to 688 00:41:17,640 --> 00:41:20,120 really know, you know, if that if that's the case, you can 689 00:41:20,120 --> 00:41:22,840 justify it quickly. You know, you can tell yourself, no, I 690 00:41:22,840 --> 00:41:25,880 don't want to hear that and dive into it. But take some 691 00:41:25,880 --> 00:41:29,320 time and some space to consider this concept, even if that 692 00:41:29,320 --> 00:41:32,760 means sacrificing one Netflix movie, you know, even if that 693 00:41:32,760 --> 00:41:35,000 means not seeing the game tonight, but catching the six 694 00:41:35,000 --> 00:41:37,000 minute highlight reel that shows you all the best parts 695 00:41:37,000 --> 00:41:41,080 anyway. You know, there's lots of time we can carve out. I'm 696 00:41:41,080 --> 00:41:44,760 grateful for Dr. Peter Drucker on that this chapter to know 697 00:41:44,760 --> 00:41:49,080 thy time very much changed my own ability to look at that. 698 00:41:49,080 --> 00:41:53,480 And I use that on a regular, almost a daily basis to optimize 699 00:41:53,480 --> 00:41:58,360 what I'm up to. This the journey, I was very blessed, 700 00:41:58,360 --> 00:42:02,920 Scott, to have set a personal boundary for myself with my 701 00:42:02,920 --> 00:42:06,680 second startup. I told my co-founders, my daughter's three, 702 00:42:06,680 --> 00:42:11,720 I'm out, you know, I'll be the janitor, you know, I'll be 703 00:42:11,720 --> 00:42:13,720 behind the scenes, whatever you guys want, but I'm not going to 704 00:42:13,720 --> 00:42:15,720 be the face. I'm not going to do the 100 hour work weeks 705 00:42:15,720 --> 00:42:19,560 anymore. And we got to that point, and had I not told myself 706 00:42:19,560 --> 00:42:22,120 that we would have gone 10 more, they were begging me, go 707 00:42:22,120 --> 00:42:24,760 10 more years, Jackson, we got this, we can do this. And I 708 00:42:24,760 --> 00:42:28,600 told them, no, I said, I'm not going to come up to my daughter 709 00:42:28,600 --> 00:42:32,120 at 13 years old and say, hi, my name is dad. What's your name? 710 00:42:32,600 --> 00:42:35,320 Their definition of providing wasn't wrong, but it was very 711 00:42:35,320 --> 00:42:37,880 different than mine in terms of what I want to do and how I 712 00:42:37,880 --> 00:42:42,520 want to show up. And part of that was knowing that we have 713 00:42:42,520 --> 00:42:46,600 such an awesome journey to enjoy. And I wasn't doing that. 714 00:42:46,600 --> 00:42:50,600 I sacrificed those three years on purpose. But I also realized, 715 00:42:50,600 --> 00:42:53,240 Scott, near the pinnacle of what we were doing, where we 716 00:42:53,240 --> 00:42:57,000 really hit the mountaintop, we were at 36,000 recurring monthly 717 00:42:57,000 --> 00:43:01,560 revenues. We were scaling fast too, it was like five to 10,000 718 00:43:01,560 --> 00:43:04,520 per month in addition, and we're all taking the same 719 00:43:04,520 --> 00:43:07,640 salaries every month. It was awesome. It was a pain for my 720 00:43:07,640 --> 00:43:13,640 realtor, but it was awesome. And I saw, I looked out, it was 721 00:43:13,640 --> 00:43:16,680 like that scene in Homeward Bound where the dogs get over 722 00:43:16,680 --> 00:43:20,360 the mountaintop and all I saw was mountain ranges. And I was 723 00:43:20,360 --> 00:43:25,800 like, oh my gosh, this is just a first. We have to go through 724 00:43:25,800 --> 00:43:29,800 all, and I said, no, you know what? I'm going to set up a shop 725 00:43:29,800 --> 00:43:32,040 on the other side of this mountain. I'm going to be very 726 00:43:32,040 --> 00:43:35,800 happy here. I'm going to stay right here while they continue 727 00:43:35,800 --> 00:43:41,480 on and build up a good life here. I didn't know years later 728 00:43:41,480 --> 00:43:44,200 that would prepare me for wanting to conquer the rest of 729 00:43:44,200 --> 00:43:48,040 the mountain ranges. But I'm so grateful I had that little 730 00:43:48,040 --> 00:43:52,840 thought and insight. And I look for people like you in my life, 731 00:43:52,840 --> 00:43:57,080 leaders, coaches who understand the value of the journey and 732 00:43:57,080 --> 00:44:00,280 understand the importance of not getting addicted to the 733 00:44:00,280 --> 00:44:03,320 destination. Because I don't want to end up at the end of my 734 00:44:03,320 --> 00:44:06,040 founding journey being the only one celebrating it. 735 00:44:06,040 --> 00:44:10,600 Yeah, it's so true. And I think 736 00:44:13,160 --> 00:44:18,440 life is not up and to the right. It just isn't, right? Even if 737 00:44:18,440 --> 00:44:23,000 you followed a process like mine to the T, it is not up and 738 00:44:23,000 --> 00:44:26,680 to the right, at least experientially, right? And so 739 00:44:26,680 --> 00:44:31,480 when we can recognize that there's waxing and waning, 740 00:44:31,480 --> 00:44:36,040 there's ups and downs, and we can be present in the moment, 741 00:44:36,040 --> 00:44:41,240 enjoy the ones that are with us, and focus on walking each day 742 00:44:41,240 --> 00:44:45,800 the best we can, that's where joy comes from. Absolutely. Joy. 743 00:44:45,800 --> 00:44:50,600 And I've also seen you express fun in the process as well. You 744 00:44:50,600 --> 00:44:55,880 call one of your stages fun. And I'm more of a nurturer, so I 745 00:44:55,880 --> 00:44:59,080 kind of get into like the healing and the touchy feely 746 00:44:59,080 --> 00:45:01,880 stuff. But we can all use more fun in our lives. And those of 747 00:45:01,880 --> 00:45:05,000 you who are looking for it, Scott has that as a big part of 748 00:45:05,000 --> 00:45:07,720 his culture and what he does. So if you want to reach out to 749 00:45:07,720 --> 00:45:11,400 Scott, reach out to him through his business, we showed that a 750 00:45:11,400 --> 00:45:13,880 little bit, Scale Architects. We'll put it in the show notes 751 00:45:13,880 --> 00:45:16,680 as well. Don't hesitate to comment as well and just ask a 752 00:45:16,680 --> 00:45:19,160 question. We'll make sure to get it to Scott so that he can 753 00:45:19,160 --> 00:45:22,120 respond to that. And Scott, how would you prefer people get in 754 00:45:22,120 --> 00:45:25,800 touch with you? Yeah, the website's the best place. 755 00:45:25,800 --> 00:45:30,520 You kind of pick your own story from there. The best resource 756 00:45:30,520 --> 00:45:33,320 coming off of the tail end of this conversation is that 757 00:45:33,320 --> 00:45:36,280 ebook. If you do it, you'll see an opportunity to just chat 758 00:45:36,280 --> 00:45:40,280 with me directly. I'd love that. There's nothing that I enjoy 759 00:45:40,280 --> 00:45:43,000 more right now than hanging out with people who've read the 760 00:45:43,000 --> 00:45:45,880 book and they're putting it into use in their life and in 761 00:45:45,880 --> 00:45:50,200 their business. It's a ton of fun. So start there and we'll 762 00:45:50,200 --> 00:45:54,920 see where the journey goes. I'm also going to be a little bit 763 00:45:54,920 --> 00:45:57,160 more direct about one of the other opportunities you have 764 00:45:57,160 --> 00:46:00,520 with Scott. And that is he's got an amazing podcast. 765 00:46:00,520 --> 00:46:05,400 Predictablesuccess.com can guide you to it. And you can go 766 00:46:05,400 --> 00:46:08,120 check out his show. Scott, what's the show name? 767 00:46:09,160 --> 00:46:12,040 Yeah. So what you're looking at there is a show by my business 768 00:46:12,040 --> 00:46:14,440 partner, Les McEwen. It's called Scale with Predictable 769 00:46:14,440 --> 00:46:18,280 Success, which is fantastic. We've got another one, yes, 770 00:46:18,280 --> 00:46:22,760 called Secrets of the High Demand Coach. And I bring in all 771 00:46:22,760 --> 00:46:27,880 these just unbelievable business and life and marketing coaches. 772 00:46:28,440 --> 00:46:33,000 And my heart with that is I had some really bad coaches and I 773 00:46:33,000 --> 00:46:35,640 didn't realize until I started, I got into the coaching 774 00:46:35,640 --> 00:46:38,760 profession that actually lots of people have had a couple of bad 775 00:46:38,760 --> 00:46:43,880 coaches. And there are just some unbelievably amazing coaches 776 00:46:43,880 --> 00:46:47,080 and consultants out there. And the passion and heart behind 777 00:46:47,080 --> 00:46:49,800 the show is to introduce you to as many of them as I can find. 778 00:46:49,800 --> 00:46:52,920 So check it out. You'll find some unbelievable folks. 779 00:46:52,920 --> 00:46:55,000 They'll challenge you. They'll encourage you and everything 780 00:46:55,000 --> 00:46:55,480 in between. 781 00:46:56,360 --> 00:46:59,160 I love that. They're not all created equal, just like 782 00:46:59,160 --> 00:47:01,240 basketball players, soccer players, or everything in 783 00:47:01,240 --> 00:47:04,040 between. There are different levels. And that's why I 784 00:47:04,040 --> 00:47:07,000 recommend, you know, if you're at that advanced stage of 785 00:47:07,000 --> 00:47:09,000 entrepreneurship, then I hope you're not listening to every 786 00:47:09,000 --> 00:47:11,720 single one of my episodes. You have big fish to fry and 787 00:47:11,720 --> 00:47:15,400 things to do. But when you have a specific need, what I do is 788 00:47:15,400 --> 00:47:17,880 I usually Google like Gary Vaynerchuk and the specific 789 00:47:17,880 --> 00:47:21,400 problem or Pat Flynn and specific problem. Same thing 790 00:47:21,400 --> 00:47:24,040 with Scott. He's now one of those resources where I'm like, 791 00:47:24,040 --> 00:47:27,240 oh, what is Scott talking about in relation to this? It's 792 00:47:27,240 --> 00:47:31,240 very helpful to know who knows the map super well and can get 793 00:47:31,240 --> 00:47:34,680 me moving to the next phase fast. And if you want to reach 794 00:47:34,680 --> 00:47:37,160 out to each of us and mastermind with us, don't hesitate to do 795 00:47:37,160 --> 00:47:40,520 it. But he's now one of my best kept secrets. And Scott, I 796 00:47:40,520 --> 00:47:42,280 appreciate you being on the show, man. Thanks for being 797 00:47:42,280 --> 00:47:43,160 here today. 798 00:47:43,160 --> 00:47:45,320 Jackson, it was an absolute privilege. Thank you. 799 00:47:45,320 --> 00:47:48,120 Thank you for being here today. I'm really happy that you 800 00:47:48,120 --> 00:47:51,400 tuned in to Vision Pros Live. I'm looking forward to seeing 801 00:47:51,400 --> 00:47:54,440 your reactions as these episodes continue to move 802 00:47:54,440 --> 00:47:56,680 forward. This is going to get more and more fun. We'll have 803 00:47:56,680 --> 00:47:59,080 more and more engagement as well. We'll invite people to 804 00:47:59,080 --> 00:48:01,880 participate in the show. And thank you for giving us your 805 00:48:01,880 --> 00:48:15,960 time.