1 00:00:00,000 --> 00:00:04,160 extraordinary results career gentleman come on. 2 00:00:04,160 --> 00:00:05,440 And so I'm excited. 3 00:00:05,440 --> 00:00:06,720 Like there's just something. 4 00:00:06,720 --> 00:00:08,300 I actually caught the tail end of that. 5 00:00:08,300 --> 00:00:09,920 I reached out to my LinkedIn and connected. 6 00:00:09,920 --> 00:00:12,520 We're going to connect on Zoom later tomorrow. 7 00:00:12,520 --> 00:00:13,840 Oh, that's awesome, man. 8 00:00:13,840 --> 00:00:15,640 Two powerhouses getting together. 9 00:00:15,640 --> 00:00:16,480 That'll be great. 10 00:00:16,480 --> 00:00:17,680 So- Yeah, no, he's a, 11 00:00:17,680 --> 00:00:19,120 he sounded like an interesting guy. 12 00:00:19,120 --> 00:00:20,360 So- 13 00:00:20,360 --> 00:00:24,240 Ken, as far as finding your dream job purpose, 14 00:00:24,240 --> 00:00:26,000 where did you begin your career? 15 00:00:26,000 --> 00:00:29,280 Meaning your first job. 16 00:00:29,280 --> 00:00:30,120 How old were you? 17 00:00:30,120 --> 00:00:30,960 What was it? 18 00:00:30,960 --> 00:00:33,280 My first job was like fresh out of university. 19 00:00:33,280 --> 00:00:34,240 Got my business degree. 20 00:00:34,240 --> 00:00:36,160 I started in packaged goods marketing 21 00:00:36,160 --> 00:00:38,720 with a company that no longer exists, 22 00:00:38,720 --> 00:00:40,320 but they were the makers of Listerine 23 00:00:40,320 --> 00:00:42,800 and Hulzmethylithus cough tablets. 24 00:00:42,800 --> 00:00:45,800 And those were the brands that I was the brand manager on. 25 00:00:45,800 --> 00:00:48,480 And after that, I ended up at 7UP 26 00:00:48,480 --> 00:00:51,520 and I was a brand manager on the Softrink 7UP. 27 00:00:51,520 --> 00:00:53,240 And after that, I went into advertising 28 00:00:53,240 --> 00:00:55,620 and then I spent eight years of my life in advertising. 29 00:00:55,620 --> 00:00:57,960 And then after that, I became an entrepreneur. 30 00:00:57,960 --> 00:00:59,880 I've been an entrepreneur now. 31 00:00:59,880 --> 00:01:01,720 Oh God, for more years than I want to go. 32 00:01:01,720 --> 00:01:04,160 Did you guys invent the game heads down? 33 00:01:04,160 --> 00:01:06,360 No, I just got to set 7UP. 34 00:01:06,360 --> 00:01:11,000 So real quick, did you have a job before the university 35 00:01:11,000 --> 00:01:13,640 as a kid or no? 36 00:01:13,640 --> 00:01:14,960 Before university? 37 00:01:14,960 --> 00:01:16,040 Yeah. 38 00:01:16,040 --> 00:01:18,400 I had part-time jobs just like any kid. 39 00:01:18,400 --> 00:01:22,000 I got my very first job at 14 working in a public library. 40 00:01:22,880 --> 00:01:25,880 And my next job was working as a stock boy 41 00:01:25,880 --> 00:01:28,920 in a retail store. 42 00:01:28,920 --> 00:01:31,320 And then I spent four years working in- 43 00:01:31,320 --> 00:01:33,200 I bet that was your dream job. 44 00:01:33,200 --> 00:01:34,640 No, that wasn't the dream job. 45 00:01:34,640 --> 00:01:36,280 No, that wasn't the dream job. 46 00:01:36,280 --> 00:01:38,400 And then, yeah, then I spent all the time 47 00:01:38,400 --> 00:01:39,520 I was going to university and everything, 48 00:01:39,520 --> 00:01:42,300 my part-time jobs, they were all working in camera retail. 49 00:01:42,300 --> 00:01:44,480 So I was a camera salesperson. 50 00:01:45,520 --> 00:01:46,360 Okay. 51 00:01:46,360 --> 00:01:50,480 And so when did you get hit with this idea of like, 52 00:01:50,480 --> 00:01:56,040 man, I got to find my dream job? 53 00:01:56,040 --> 00:01:58,760 It's a personal experience that happened to me. 54 00:01:58,760 --> 00:02:01,000 Like, I mean, I, and we'll probably end up talking 55 00:02:01,000 --> 00:02:03,120 about this a little bit later on in the show. 56 00:02:03,120 --> 00:02:04,920 I just woke up one morning and I couldn't get out of bed 57 00:02:04,920 --> 00:02:06,080 because I hated my job so much. 58 00:02:06,080 --> 00:02:08,560 And that's when I realized I had to figure it out. 59 00:02:08,560 --> 00:02:09,920 Were you 14? 60 00:02:09,920 --> 00:02:12,040 No, no, no, I was a lot older than that. 61 00:02:12,040 --> 00:02:14,920 I was 34 by then. 62 00:02:14,920 --> 00:02:16,600 Another 20 years had passed. 63 00:02:16,600 --> 00:02:20,800 34 when you realized that you got to get, 64 00:02:20,800 --> 00:02:22,640 you got to get in a new career. 65 00:02:22,640 --> 00:02:26,360 Yeah, it was, it was, that's when I realized that. 66 00:02:26,360 --> 00:02:29,600 All right, welcome in to Vision Pros Live. 67 00:02:29,600 --> 00:02:31,640 With Jackson Callum, I'm your show host. 68 00:02:31,640 --> 00:02:34,320 We'll be doing interviews for visionary entrepreneurs 69 00:02:34,320 --> 00:02:36,280 and guest leaders who are building 70 00:02:36,280 --> 00:02:46,960 fantastic visions out there. 71 00:02:46,960 --> 00:02:48,760 Hi everybody and welcome in to another episode 72 00:02:48,760 --> 00:02:49,880 of Vision Pros Live. 73 00:02:49,880 --> 00:02:51,080 I'm super excited to be here. 74 00:02:51,080 --> 00:02:53,040 My name is Jackson Callum, the founder 75 00:02:53,040 --> 00:02:55,280 of First Class Business as well. 76 00:02:55,280 --> 00:02:58,360 And I am excited to have Ken Stephen on board. 77 00:02:58,360 --> 00:03:00,160 We're going to be talking about finding your dream job. 78 00:03:00,160 --> 00:03:02,320 And that's super relevant for you entrepreneurs 79 00:03:02,320 --> 00:03:04,320 out there as well. 80 00:03:04,320 --> 00:03:07,760 And not just for the ones who are opening vape shops, 81 00:03:07,760 --> 00:03:10,240 just for the sake of opening a vape shop or a laundromat, 82 00:03:10,240 --> 00:03:13,280 just for the sake of cash flow. 83 00:03:13,280 --> 00:03:16,080 I think those people as well, you have an opportunity 84 00:03:16,080 --> 00:03:19,680 to stop, reflect and think, do I really love 85 00:03:19,680 --> 00:03:20,920 what I'm doing with my time? 86 00:03:20,920 --> 00:03:23,280 Do I really love the way that my life is turning out? 87 00:03:23,280 --> 00:03:25,440 And that can be a strong word for those of you 88 00:03:25,440 --> 00:03:28,600 who are maybe trying to figure out how to like 89 00:03:28,600 --> 00:03:30,240 the things that are happening in life. 90 00:03:30,240 --> 00:03:31,880 But bear with me, hang in there. 91 00:03:31,880 --> 00:03:36,440 We're going to have Ken talk about how to revolutionize 92 00:03:36,440 --> 00:03:38,560 your life through this revolutionary way 93 00:03:38,560 --> 00:03:41,680 of finding your job, your dream job and your purpose. 94 00:03:41,680 --> 00:03:44,720 And he's got passion very similar to mine. 95 00:03:44,720 --> 00:03:48,000 So I'm excited to blow the roof off of this one. 96 00:03:48,000 --> 00:03:50,960 With that said, I want to make sure to give some highlights 97 00:03:50,960 --> 00:03:51,840 to our sponsors. 98 00:03:51,840 --> 00:03:52,680 These are tools. 99 00:03:52,680 --> 00:03:55,040 These are people who elevate and uplift my life. 100 00:03:55,040 --> 00:03:58,360 These are actually not sponsors that pay for this position. 101 00:03:58,360 --> 00:04:01,120 I choose to put them there because I know a lot of you 102 00:04:01,120 --> 00:04:02,680 need help with different resources. 103 00:04:02,680 --> 00:04:05,680 So ColdClick is who we go to and utilize 104 00:04:05,680 --> 00:04:08,840 for helping us strategize our LinkedIn automation 105 00:04:08,840 --> 00:04:12,120 and setting that up correctly so that we can meet with 106 00:04:12,120 --> 00:04:14,880 and reach as many as possible who are like-minded for us. 107 00:04:14,880 --> 00:04:17,440 Now, I'm going to give a little tip today about that. 108 00:04:17,440 --> 00:04:19,560 One of the things that I see a lot of people 109 00:04:19,560 --> 00:04:21,800 waste their time doing is that they're not aligned with me. 110 00:04:21,800 --> 00:04:24,480 They take the time to respond and tell me that. 111 00:04:24,480 --> 00:04:27,600 And they take the time to sometimes say, 112 00:04:27,600 --> 00:04:29,760 try to condescend or say something silly 113 00:04:29,760 --> 00:04:31,960 and it doesn't do anything to me. 114 00:04:31,960 --> 00:04:33,000 I'm fine. 115 00:04:33,000 --> 00:04:37,280 I wonder, why do they waste so much of their daily time 116 00:04:37,280 --> 00:04:38,720 dealing with spam? 117 00:04:38,720 --> 00:04:41,840 What are they going to do, put out the spam fire in the world? 118 00:04:41,840 --> 00:04:43,280 I don't think so. 119 00:04:43,280 --> 00:04:45,280 And my messages, they're not. 120 00:04:45,280 --> 00:04:46,160 They're very inviting. 121 00:04:46,160 --> 00:04:47,280 They're very opening. 122 00:04:47,280 --> 00:04:49,560 But my point is, if you take the time 123 00:04:49,560 --> 00:04:52,160 to respond to somebody you're not going to work with, 124 00:04:52,160 --> 00:04:54,000 you're wasting your own time. 125 00:04:54,000 --> 00:04:54,840 Just let it go. 126 00:04:54,840 --> 00:04:55,560 Just let it be. 127 00:04:55,560 --> 00:04:56,440 Don't even bother. 128 00:04:56,440 --> 00:04:57,240 They'll go away. 129 00:04:57,240 --> 00:04:59,560 If they're not going to provide you a great service, 130 00:04:59,560 --> 00:05:00,680 they're not going to be persistent, 131 00:05:00,680 --> 00:05:01,520 they're not going to be consistent, 132 00:05:01,520 --> 00:05:03,840 they're not going to be reliable, they will go away. 133 00:05:03,840 --> 00:05:06,040 But if they are persistent, consistent, reliable, 134 00:05:06,040 --> 00:05:08,280 and ethical, then it might be worth taking a look 135 00:05:08,280 --> 00:05:09,200 at working with them. 136 00:05:09,200 --> 00:05:11,240 So those are some secrets and tricks 137 00:05:11,240 --> 00:05:15,240 for you in terms of creating automation that saves you time 138 00:05:15,240 --> 00:05:17,360 and allows you to spend your time with great people 139 00:05:17,360 --> 00:05:18,880 like Ken Stevens. 140 00:05:18,880 --> 00:05:21,160 Another great person that I want to highlight and recommend 141 00:05:21,160 --> 00:05:23,680 is tapmental.io is David Goodall, 142 00:05:23,680 --> 00:05:26,560 who runs that company, Tap Mental. 143 00:05:26,560 --> 00:05:28,680 I don't really specialize very much 144 00:05:28,680 --> 00:05:34,080 in working with blue collar companies, general contractors, 145 00:05:34,080 --> 00:05:35,160 construction, all that. 146 00:05:35,160 --> 00:05:36,800 I grew up in an oil-filled family, 147 00:05:36,800 --> 00:05:38,320 but I kind of fell far from the tree. 148 00:05:38,320 --> 00:05:42,240 I don't enjoy changing tires that are the same size as I am. 149 00:05:42,240 --> 00:05:45,920 And so Dave, at the same time, he really 150 00:05:45,920 --> 00:05:49,160 does hit it off well with the good old boys in the world. 151 00:05:49,160 --> 00:05:52,360 And he's got extreme understandings 152 00:05:52,360 --> 00:05:55,800 of data analytics, finances, how to grow businesses, 153 00:05:55,800 --> 00:05:58,680 how to build systems, and also how 154 00:05:58,680 --> 00:06:02,000 to get into your head and heart and help you extract 155 00:06:02,000 --> 00:06:04,160 what's really going on and what's really holding back 156 00:06:04,160 --> 00:06:06,800 those processes so that you can unlock growth at greater 157 00:06:06,800 --> 00:06:07,520 levels. 158 00:06:07,520 --> 00:06:09,200 I've just been really impressed with Dave. 159 00:06:09,200 --> 00:06:11,200 So every time I come on here and talk about him 160 00:06:11,200 --> 00:06:13,760 as a sponsor of the show, I think I share something new. 161 00:06:13,760 --> 00:06:16,240 But the more important aspect that I 162 00:06:16,240 --> 00:06:19,400 want you to take advantage of is go look at the case studies. 163 00:06:19,400 --> 00:06:21,400 Just go see who he's working with and how. 164 00:06:21,400 --> 00:06:23,120 And if you want a proposal from him, 165 00:06:23,120 --> 00:06:26,200 test his knowledge to an extreme level of where 166 00:06:26,200 --> 00:06:27,080 he would go with it. 167 00:06:27,080 --> 00:06:29,560 And if you have an experience like me, 168 00:06:29,560 --> 00:06:31,720 he always kind of blows my mind with how deep he's 169 00:06:31,720 --> 00:06:33,480 able to go, how quickly, and how on point 170 00:06:33,480 --> 00:06:36,920 he is about the questions that he asks about operations. 171 00:06:36,920 --> 00:06:38,480 I really enjoy my role play sessions 172 00:06:38,480 --> 00:06:41,400 with him on how to go about helping 173 00:06:41,400 --> 00:06:42,640 businesses with their growth. 174 00:06:42,640 --> 00:06:44,880 So the last one that I'll highlight here, 175 00:06:44,880 --> 00:06:46,960 the one that's the dearest and dearest to my heart, 176 00:06:46,960 --> 00:06:47,800 is the water project. 177 00:06:47,800 --> 00:06:51,120 So if you have the opportunity to help people out that 178 00:06:51,120 --> 00:06:55,120 don't have access to things like podcasts and live streams 179 00:06:55,120 --> 00:06:56,760 and being able to just enjoy their day, 180 00:06:56,760 --> 00:06:57,840 they have to go get water. 181 00:06:57,840 --> 00:07:00,600 They have to go find a source of drinking water. 182 00:07:00,600 --> 00:07:02,280 And it's not always safe. 183 00:07:02,280 --> 00:07:04,680 We have the opportunity to actually help 184 00:07:04,680 --> 00:07:08,240 very specific communities that don't have access 185 00:07:08,240 --> 00:07:10,560 to clean drinking water build what's 186 00:07:10,560 --> 00:07:13,440 called a borehole well or a sand dam. 187 00:07:13,440 --> 00:07:15,400 There's probably other projects that they do. 188 00:07:15,400 --> 00:07:18,040 And I really enjoy the process of learning about not only what 189 00:07:18,040 --> 00:07:19,600 am I giving to and how does it work, 190 00:07:19,600 --> 00:07:22,000 but I get to see the effect that they put on the community 191 00:07:22,000 --> 00:07:23,680 because they share through social media 192 00:07:23,680 --> 00:07:26,840 and through newsletter posts exactly what has happened 193 00:07:26,840 --> 00:07:30,240 and what your contribution has contributed to, 194 00:07:30,240 --> 00:07:32,560 even if you were only able to give a couple of dollars. 195 00:07:32,560 --> 00:07:35,240 So if you aren't in a position to give financially, 196 00:07:35,240 --> 00:07:37,960 but you're hearing this, hear this with your heart 197 00:07:37,960 --> 00:07:39,360 and just share it with people. 198 00:07:39,360 --> 00:07:42,480 And also, if you know of a cause that we should be giving to, 199 00:07:42,480 --> 00:07:43,720 then drop it in the comments. 200 00:07:43,720 --> 00:07:46,200 Because we want to know what other causes we 201 00:07:46,200 --> 00:07:49,160 can be contributing to that help us really 202 00:07:49,160 --> 00:07:50,640 serve the masses. 203 00:07:50,640 --> 00:07:53,480 Everything that we do on Vision Pros Live, first class 204 00:07:53,480 --> 00:07:56,680 business, et cetera, is about helping us put ourselves 205 00:07:56,680 --> 00:07:59,400 in a position where we can help the 8 billion people 206 00:07:59,400 --> 00:08:01,720 on this earth who desperately need help. 207 00:08:01,720 --> 00:08:03,760 There are so many people who have far greater needs than we 208 00:08:03,760 --> 00:08:06,160 do, so we always take the time to make sure to dive 209 00:08:06,160 --> 00:08:08,280 into that in the beginning of the show. 210 00:08:08,280 --> 00:08:10,800 And so without further ado, I'm going 211 00:08:10,800 --> 00:08:13,680 to bring Ken Steven on in just a minute. 212 00:08:13,680 --> 00:08:17,120 Ken's on a mission to help 1 million people get unstuck 213 00:08:17,120 --> 00:08:20,600 from a job that provides no joy or meaning 214 00:08:20,600 --> 00:08:22,840 and discover work that will fuel their passions 215 00:08:22,840 --> 00:08:24,000 and inspire their purpose. 216 00:08:24,000 --> 00:08:27,160 Most of us spend the majority of our time in our work. 217 00:08:27,160 --> 00:08:28,700 It's something that is so important. 218 00:08:28,700 --> 00:08:30,900 I was very impressed, too, with James Hilliard today. 219 00:08:30,900 --> 00:08:32,760 We talked about a very similar subject. 220 00:08:32,760 --> 00:08:35,280 And he said, if you're having a tough time at home 221 00:08:35,280 --> 00:08:38,640 or in your personal life, then it likely transitions with you 222 00:08:38,640 --> 00:08:39,840 to work. 223 00:08:39,840 --> 00:08:42,560 And then your baggage, you're actually bringing problems 224 00:08:42,560 --> 00:08:43,320 to work with you. 225 00:08:43,320 --> 00:08:45,000 I thought that was really interesting. 226 00:08:45,000 --> 00:08:49,360 But what if you could both improve the way you show up 227 00:08:49,360 --> 00:08:53,360 to work and the environment and also go find a job that you 228 00:08:53,360 --> 00:08:56,120 really, really enjoy doing and are passionate about? 229 00:08:56,120 --> 00:08:58,840 If you can combine those two realities, 230 00:08:58,840 --> 00:09:03,080 it's amazing how much it can make a difference on how 231 00:09:03,080 --> 00:09:07,520 you go to bed at night, how you enjoy your health, what type 232 00:09:07,520 --> 00:09:09,520 of experiences you have when you're family, 233 00:09:09,520 --> 00:09:12,400 when you come home because you're not griping or worried 234 00:09:12,400 --> 00:09:14,120 or stressed about what happened at work. 235 00:09:14,120 --> 00:09:16,320 There are so many advantages when you actually 236 00:09:16,320 --> 00:09:17,400 enjoy what you're doing. 237 00:09:17,400 --> 00:09:19,520 And so Ken, thank you for joining me today. 238 00:09:19,520 --> 00:09:21,120 I'm happy to have you on Vision Pros. 239 00:09:21,120 --> 00:09:23,840 And Jackson, thank you for inviting me to be your guest 240 00:09:23,840 --> 00:09:24,340 today. 241 00:09:24,340 --> 00:09:25,720 I'm happy to be here. 242 00:09:25,720 --> 00:09:28,120 I hope I can contribute something that's 243 00:09:28,120 --> 00:09:29,920 valuable to your listeners. 244 00:09:29,920 --> 00:09:31,280 I know you will. 245 00:09:31,280 --> 00:09:32,600 I already know you will. 246 00:09:32,600 --> 00:09:35,560 You've never met with me and not provided value to my life. 247 00:09:35,560 --> 00:09:38,280 So I see that happening right now with the listeners. 248 00:09:38,280 --> 00:09:40,880 By the way, thank you for sending the book. 249 00:09:40,880 --> 00:09:41,840 We'll talk about this. 250 00:09:41,840 --> 00:09:43,280 And I don't want to forget to talk about it 251 00:09:43,280 --> 00:09:44,080 because this is awesome. 252 00:09:44,080 --> 00:09:44,920 You sent me the book. 253 00:09:44,920 --> 00:09:46,520 You sent me a bookmark with it. 254 00:09:46,520 --> 00:09:47,960 You even signed it. 255 00:09:47,960 --> 00:09:49,800 Super gracious of you, man. 256 00:09:49,800 --> 00:09:51,760 So my pleasure. 257 00:09:51,760 --> 00:09:52,400 This is great. 258 00:09:52,400 --> 00:09:54,560 We're going to be talking about this in just a minute. 259 00:09:54,560 --> 00:09:56,880 First off, who should be listening? 260 00:09:56,880 --> 00:09:59,320 And why do you feel they should be listening to you, Ken? 261 00:10:01,920 --> 00:10:03,720 They got millions of options. 262 00:10:03,720 --> 00:10:04,840 Well, no, no, no. 263 00:10:04,840 --> 00:10:06,760 I get it. 264 00:10:06,760 --> 00:10:08,560 Let me put it this way. 265 00:10:08,560 --> 00:10:11,680 If you're someone who's feeling stuck in a job right now 266 00:10:11,680 --> 00:10:14,240 that maybe you don't enjoy all that much 267 00:10:14,240 --> 00:10:17,280 and the work that you're doing isn't very fulfilling 268 00:10:17,280 --> 00:10:20,360 and you certainly don't feel inspired, 269 00:10:20,360 --> 00:10:22,040 you'd really rather be doing work 270 00:10:22,040 --> 00:10:24,520 that you could feel passionate about doing, 271 00:10:24,520 --> 00:10:26,040 but you don't really have any clue 272 00:10:26,040 --> 00:10:28,240 what your true passions are, 273 00:10:28,240 --> 00:10:31,080 then you're my ideal audience. 274 00:10:31,080 --> 00:10:34,800 And why you'd want to listen to me is because, 275 00:10:34,800 --> 00:10:36,120 hey, I know exactly how you feel. 276 00:10:36,120 --> 00:10:36,960 I've been there. 277 00:10:36,960 --> 00:10:37,780 I've done that. 278 00:10:37,780 --> 00:10:38,880 I've been stuck in the same place. 279 00:10:38,880 --> 00:10:42,600 And that was the motivation for me to spend 16 years 280 00:10:42,600 --> 00:10:45,200 researching and tweaking and perfecting 281 00:10:45,200 --> 00:10:48,440 an online assessment called the Dream Job Type Indicator, 282 00:10:48,440 --> 00:10:51,200 which now makes it fast and easy for anyone to figure out 283 00:10:51,200 --> 00:10:53,640 what they're naturally passionate about doing. 284 00:10:53,640 --> 00:10:55,600 And once you know what you're passionate about doing, 285 00:10:55,600 --> 00:10:59,320 it's a lot easier to do a job shift into work 286 00:10:59,320 --> 00:11:02,720 that you know you're going to finally make you happy at work 287 00:11:02,720 --> 00:11:04,800 or create your own business, 288 00:11:04,800 --> 00:11:06,440 your own passion-based business. 289 00:11:06,440 --> 00:11:08,400 I love that. 290 00:11:08,400 --> 00:11:09,240 I love that. 291 00:11:09,240 --> 00:11:12,040 So if you've ever done an assessment in the past 292 00:11:12,040 --> 00:11:15,760 and you have people in your ear that say like, 293 00:11:15,760 --> 00:11:19,020 oh, another assessment, ignore them. 294 00:11:19,840 --> 00:11:22,880 That's like somebody saying, oh, another workout. 295 00:11:24,640 --> 00:11:28,880 We should constantly be assessing for good 296 00:11:28,880 --> 00:11:30,240 and try to have some fun with it. 297 00:11:30,240 --> 00:11:34,080 But whether it's Strengths Finder, Disc, et cetera, 298 00:11:34,080 --> 00:11:36,160 adding to it Passion Pro, 299 00:11:36,160 --> 00:11:37,480 which is the last one that I created, 300 00:11:37,480 --> 00:11:39,960 it does not replace the value that can come 301 00:11:39,960 --> 00:11:43,320 from the separate paradigm perspective and angle 302 00:11:43,320 --> 00:11:44,720 that somebody like Ken has developed 303 00:11:44,720 --> 00:11:46,160 through his own experience as well. 304 00:11:46,160 --> 00:11:48,040 So I am excited to dive a little bit more 305 00:11:48,040 --> 00:11:49,160 into the assessment today. 306 00:11:49,160 --> 00:11:50,960 But my first question for you is, 307 00:11:50,960 --> 00:11:54,440 what's your vision for those that you serve? 308 00:11:54,440 --> 00:11:57,120 You defined some of the painful realities 309 00:11:57,120 --> 00:11:58,240 that they're in right now. 310 00:11:58,240 --> 00:12:01,000 What do you look forward to seeing them accomplish 311 00:12:01,000 --> 00:12:02,560 two days, two months, two years, 312 00:12:02,560 --> 00:12:06,440 20 years down the road or their legacy? 313 00:12:06,440 --> 00:12:07,720 Well, you know what? 314 00:12:07,720 --> 00:12:09,560 I put this on my website, it's in the book too. 315 00:12:09,560 --> 00:12:13,720 Like I envision a world where everyone eagerly embraces 316 00:12:13,720 --> 00:12:16,280 their job, feeling passionate and purpose-driven 317 00:12:16,280 --> 00:12:18,000 by what they do, right? 318 00:12:18,000 --> 00:12:23,000 And it's like we spend 80,000 hours of our life working. 319 00:12:23,720 --> 00:12:27,560 Half of our waking hours, we are basically at work. 320 00:12:27,560 --> 00:12:30,280 And it makes no sense to me that you should take 321 00:12:30,280 --> 00:12:33,440 the precious time that we have on this planet 322 00:12:33,440 --> 00:12:35,440 and spend it doing stuff that has no joy, 323 00:12:35,440 --> 00:12:36,960 meaning or purpose. 324 00:12:36,960 --> 00:12:38,000 It makes no sense. 325 00:12:38,000 --> 00:12:41,400 So my vision would be to help people 326 00:12:42,320 --> 00:12:45,440 if you're feeling unfulfilled and uninspired, 327 00:12:45,440 --> 00:12:48,520 to help them figure out what makes them passionate 328 00:12:48,520 --> 00:12:51,120 and purpose-driven, to help them figure out 329 00:12:51,120 --> 00:12:54,240 what can they do, like what is the work they can do 330 00:12:54,240 --> 00:12:58,760 that they love that can make a difference somehow, right? 331 00:12:58,760 --> 00:13:00,760 Like to me, it's important. 332 00:13:00,760 --> 00:13:03,640 Like if you wanna feel fulfilled in life, 333 00:13:03,640 --> 00:13:07,320 you need to feel like your work is making a difference, 334 00:13:07,320 --> 00:13:11,720 that you are serving in some way that contributes 335 00:13:11,720 --> 00:13:13,800 in a positive manner, right? 336 00:13:13,800 --> 00:13:16,320 And so it's not just about making a job 337 00:13:16,320 --> 00:13:17,320 where you can make money. 338 00:13:17,320 --> 00:13:20,720 If the job you're doing makes money, 339 00:13:20,720 --> 00:13:25,720 but you don't feel any meaning or purpose to that job, 340 00:13:25,720 --> 00:13:28,880 then you're denying yourself fulfillment. 341 00:13:28,880 --> 00:13:32,000 Mm, yeah, absolutely. 342 00:13:32,000 --> 00:13:36,720 And it's one thing to have somebody else block you, 343 00:13:36,720 --> 00:13:39,360 but it's another to be blocking ourselves in that reality. 344 00:13:39,360 --> 00:13:42,120 So again, let's talk about your vision a little bit. 345 00:13:42,120 --> 00:13:45,480 So what's your vision for you over the next, 346 00:13:45,480 --> 00:13:47,280 again, I don't wanna quantify the time period. 347 00:13:47,280 --> 00:13:49,160 I want you to quantify it for us. 348 00:13:49,160 --> 00:13:50,320 Where does your vision take you to 349 00:13:50,320 --> 00:13:52,720 and what does the fulfillment of that look like? 350 00:13:54,040 --> 00:13:55,160 I've got a huge vision, right? 351 00:13:55,160 --> 00:13:58,440 Like it's just, it's actually, 352 00:13:58,440 --> 00:14:01,000 it's become my life purpose, really. 353 00:14:01,000 --> 00:14:04,320 You know, like I've kind of gone from the corporate world 354 00:14:04,320 --> 00:14:06,480 and I've gone from the entrepreneurial stuff, 355 00:14:06,480 --> 00:14:09,240 spent basically 45 years of my life in marketing 356 00:14:09,240 --> 00:14:10,440 and I retired from that. 357 00:14:10,440 --> 00:14:12,600 This is what I do now and what I'm gonna be doing 358 00:14:12,600 --> 00:14:14,200 for the next 30 years. 359 00:14:14,200 --> 00:14:17,760 And in that 30 year period, what I wanna do, 360 00:14:20,040 --> 00:14:22,400 again, I wanna help at least 1 million people 361 00:14:22,400 --> 00:14:24,440 get unstuck from jobs that provide them with joy, 362 00:14:24,440 --> 00:14:27,280 no joy or meaning or purpose and help them find jobs 363 00:14:27,280 --> 00:14:29,080 that fuel their passion, inspire their purpose. 364 00:14:29,080 --> 00:14:31,320 I wanna do that, but- 365 00:14:31,320 --> 00:14:32,920 You're gonna crush that. 366 00:14:32,920 --> 00:14:35,560 Yeah, no, and it's gonna take a while to do that, right? 367 00:14:35,560 --> 00:14:36,800 It's gonna take a while to do that. 368 00:14:36,800 --> 00:14:40,480 But I'd also like to, I'd like to change the way 369 00:14:40,480 --> 00:14:45,480 that organizations think about structuring teams, okay? 370 00:14:45,600 --> 00:14:48,000 Like right now, I mean, we have job descriptions. 371 00:14:48,000 --> 00:14:50,280 Why do job descriptions have to be written in such a way 372 00:14:50,280 --> 00:14:53,480 that people do 60% of the things on that list 373 00:14:53,480 --> 00:14:54,640 that they don't enjoy doing? 374 00:14:54,640 --> 00:14:57,200 Why don't we change the job descriptions around 375 00:14:57,200 --> 00:14:59,360 so they get to do more of what they feel passionate 376 00:14:59,360 --> 00:15:01,120 about doing and then maybe some of the stuff 377 00:15:01,120 --> 00:15:02,520 that they don't feel passionate about doing, 378 00:15:02,520 --> 00:15:05,960 they can give to somebody else on the team, right? 379 00:15:05,960 --> 00:15:08,920 And people can swap responsibilities 380 00:15:08,920 --> 00:15:10,240 on their job descriptions around 381 00:15:10,240 --> 00:15:12,720 and therefore we create a new idea 382 00:15:12,720 --> 00:15:14,680 of what job description should look like 383 00:15:14,680 --> 00:15:17,280 in order to increase productivity in the workplace. 384 00:15:17,280 --> 00:15:20,680 Because every year, every year Gallup does this study 385 00:15:20,680 --> 00:15:23,560 that shows that 85% of the people worldwide 386 00:15:23,560 --> 00:15:25,960 are not passionately engaged in their job, okay? 387 00:15:25,960 --> 00:15:27,800 In North America, it's the best around the world. 388 00:15:27,800 --> 00:15:30,400 In North America, seven out of 10 people 389 00:15:30,400 --> 00:15:32,840 are not passionately engaged in their job. 390 00:15:32,840 --> 00:15:36,480 Two out of 10 people are negatively engaged in their job. 391 00:15:36,480 --> 00:15:38,880 They're actually disruptive in the workplace 392 00:15:38,880 --> 00:15:40,880 because they hate their job so much. 393 00:15:40,880 --> 00:15:41,720 So what have we- 394 00:15:41,720 --> 00:15:44,000 Was this before COVID or after COVID? 395 00:15:44,000 --> 00:15:46,880 No, this has been going on for like 20 years 396 00:15:46,880 --> 00:15:47,720 they've been doing this. 397 00:15:47,720 --> 00:15:48,840 I bet it's worse now. 398 00:15:48,840 --> 00:15:51,000 I would put money on that, go ahead. 399 00:15:51,000 --> 00:15:52,480 Actually, I think the latest study comes out 400 00:15:52,480 --> 00:15:55,720 that it's the same as it always has been basically. 401 00:15:55,720 --> 00:15:56,560 Oh yeah? 402 00:15:56,560 --> 00:15:57,880 Yeah, it's- 403 00:15:57,880 --> 00:15:58,720 That's fair. 404 00:15:58,720 --> 00:16:01,040 It boggles my mind how this has not changed 405 00:16:01,040 --> 00:16:02,960 year after year after year, right? 406 00:16:02,960 --> 00:16:05,040 Now Gallup's response to this is they're trying 407 00:16:05,040 --> 00:16:08,160 to get people like focus on your strengths, right? 408 00:16:08,160 --> 00:16:09,160 That's what they're trying to do. 409 00:16:09,160 --> 00:16:10,880 They're the ones that created the StrengthsFinder. 410 00:16:10,880 --> 00:16:12,520 I think it's a wonderful assessment. 411 00:16:12,520 --> 00:16:13,680 I love that assessment. 412 00:16:13,680 --> 00:16:15,440 I think it has a definite purpose 413 00:16:15,440 --> 00:16:16,280 and it should be- 414 00:16:16,280 --> 00:16:17,400 It changed my life in a big way. 415 00:16:17,400 --> 00:16:18,240 It really did. 416 00:16:18,240 --> 00:16:20,160 It is a wonderful assessment, right? 417 00:16:20,160 --> 00:16:22,360 And what I'm trying to do with my thing is, 418 00:16:22,360 --> 00:16:26,440 I would love my assessment to be a companion piece to that 419 00:16:26,440 --> 00:16:27,560 to fill in the missing piece. 420 00:16:27,560 --> 00:16:29,960 It's not about just stuff that you're good at doing 421 00:16:29,960 --> 00:16:33,360 and excel at doing that you should also feel passionate 422 00:16:33,360 --> 00:16:35,800 about doing the stuff that you're good at doing. 423 00:16:35,800 --> 00:16:36,640 If you don't feel- 424 00:16:36,640 --> 00:16:37,460 Yeah, I love that. 425 00:16:37,460 --> 00:16:38,300 I wanna circle back a little bit, 426 00:16:38,300 --> 00:16:39,280 make sure people caught what you said 427 00:16:39,280 --> 00:16:41,200 because I think it'd be easy to brush off. 428 00:16:41,200 --> 00:16:44,120 And that was, you talked about rewriting the job descriptions. 429 00:16:44,120 --> 00:16:46,880 And so some of the non-English lit majors 430 00:16:46,880 --> 00:16:49,120 might be like, what? 431 00:16:49,120 --> 00:16:53,120 Just reordering the job description, but the power. 432 00:16:53,120 --> 00:16:55,560 Think of it like a GPS, right? 433 00:16:55,560 --> 00:16:58,120 If you take a GPS and you scramble the directions 434 00:16:59,160 --> 00:17:02,120 and you say, go left here, go right there, go left. 435 00:17:02,120 --> 00:17:06,280 And you change that, it 100% affects the journey 436 00:17:06,280 --> 00:17:07,600 that you have as well. 437 00:17:07,600 --> 00:17:09,800 But when you're more intentional then about, 438 00:17:09,800 --> 00:17:11,960 I wanna get from point A to point B, right? 439 00:17:11,960 --> 00:17:14,740 The GPS takes you there in a direction 440 00:17:14,740 --> 00:17:16,500 that you probably want to go 441 00:17:16,500 --> 00:17:18,960 in order to get there fast and have the experience. 442 00:17:18,960 --> 00:17:22,060 Well, when we take a look at the job descriptions 443 00:17:22,060 --> 00:17:23,840 and pull back the curtains on, 444 00:17:23,840 --> 00:17:25,760 these aren't just items that have to be done, 445 00:17:25,760 --> 00:17:29,560 boxes to be checked, but how do we gamify this? 446 00:17:29,560 --> 00:17:32,560 How do we make this a process of, 447 00:17:32,560 --> 00:17:36,000 that's the process of making sure that we make it fun. 448 00:17:36,000 --> 00:17:37,240 That's what the EMETH talks about, 449 00:17:37,240 --> 00:17:41,080 is make everything a game and an enjoyable process. 450 00:17:41,080 --> 00:17:44,640 And I think that you hit one of the keys in the head is, 451 00:17:44,640 --> 00:17:46,200 we have to go back to that basic route 452 00:17:46,200 --> 00:17:49,160 of what is being done here and how do we share that work too. 453 00:17:49,160 --> 00:17:51,400 That's a little bit, whoa, Ken, 454 00:17:51,400 --> 00:17:53,920 like that's a vision that makes me a little uncomfortable 455 00:17:53,920 --> 00:17:56,160 as an entrepreneur, like that's a big overhaul, 456 00:17:56,160 --> 00:17:59,240 but I also know in my heart, 457 00:17:59,240 --> 00:18:01,320 that's gonna lead to massive results too. 458 00:18:01,320 --> 00:18:04,000 So, well said, keep going with it. 459 00:18:04,000 --> 00:18:06,200 Well, I can say it's a big vision. 460 00:18:06,200 --> 00:18:08,440 It is a big vision, that hit me hard. 461 00:18:08,440 --> 00:18:10,580 I was like, oh, that's a big undertaking. 462 00:18:10,580 --> 00:18:12,640 And bigger undertakings like that 463 00:18:12,640 --> 00:18:15,480 always have tremendous results. 464 00:18:15,480 --> 00:18:18,120 Even if they have to create a little bit of riff 465 00:18:18,120 --> 00:18:20,240 in the process, but part of the reality 466 00:18:20,240 --> 00:18:23,360 of avoiding the risk with that is working with somebody 467 00:18:23,360 --> 00:18:27,760 who's been planning this out in their mind for many years, 468 00:18:27,760 --> 00:18:29,200 who has actually already thought through 469 00:18:29,200 --> 00:18:31,960 or been through the experience of worst case scenarios 470 00:18:31,960 --> 00:18:33,480 that could pop up. 471 00:18:33,480 --> 00:18:35,760 So, with that, I didn't mean to do that, 472 00:18:35,760 --> 00:18:38,360 but I'm gonna jump right into, 473 00:18:38,360 --> 00:18:41,960 what is your worst business or career experience ever? 474 00:18:41,960 --> 00:18:44,080 What did that look like, Ken? 475 00:18:44,080 --> 00:18:45,560 Oh, hey, I'll never forget this one. 476 00:18:45,560 --> 00:18:48,000 It was like one day, I was 34 years old, 477 00:18:49,200 --> 00:18:51,880 was a vice president of a global corporation. 478 00:18:53,440 --> 00:18:58,440 And I had a job that most people would have loved to have. 479 00:18:58,680 --> 00:19:01,260 I had no reason I should hate that job. 480 00:19:01,260 --> 00:19:04,800 I mean, I had a wonderful team that was giving me 110%. 481 00:19:04,800 --> 00:19:06,800 I had this incredible compensation package 482 00:19:06,800 --> 00:19:09,400 that most people would have died for. 483 00:19:09,400 --> 00:19:14,000 And I woke up one morning and I just had so much anxiety. 484 00:19:14,000 --> 00:19:17,120 I couldn't drag myself out of bed to face the day ahead. 485 00:19:17,120 --> 00:19:20,320 Like I hated my job so much, right? 486 00:19:20,320 --> 00:19:25,320 And that took me two days to figure out what was wrong. 487 00:19:26,400 --> 00:19:31,240 And the insight that I had was that I kept getting promoted 488 00:19:31,240 --> 00:19:34,520 for things I was really good at doing, okay? 489 00:19:34,520 --> 00:19:37,160 And by the time I got to that senior level, 490 00:19:37,160 --> 00:19:41,820 80% of my day was doing things I was really good at doing, 491 00:19:41,820 --> 00:19:45,720 but that I actually did not enjoy doing at all, 492 00:19:45,720 --> 00:19:49,520 to the point that it became stressful and created anxiety. 493 00:19:49,520 --> 00:19:53,520 And you think about like you're not feeling fulfilled, 494 00:19:53,520 --> 00:19:55,320 you're not feeling inspired 495 00:19:55,320 --> 00:19:57,440 because you're doing stuff that makes you miserable, 496 00:19:57,440 --> 00:19:59,200 even though you're really, really good at it. 497 00:19:59,200 --> 00:20:01,820 So every time I hear somebody talking about, 498 00:20:01,820 --> 00:20:05,320 all you have to do is keep working on your strengths 499 00:20:05,320 --> 00:20:07,120 and keep leveraging what you're really, really good at. 500 00:20:07,120 --> 00:20:08,360 Sooner or later, you get to a point 501 00:20:08,360 --> 00:20:09,920 where you're making so much money and everything. 502 00:20:09,920 --> 00:20:11,480 You're gonna be so much, you're gonna be happy, 503 00:20:11,480 --> 00:20:12,600 you're gonna be passionate. 504 00:20:12,600 --> 00:20:14,400 No, you're not, I'm proof. 505 00:20:14,400 --> 00:20:18,560 And so that was my worst experience, okay? 506 00:20:18,560 --> 00:20:20,840 And that was the motivation for me 507 00:20:20,840 --> 00:20:24,600 to try to figure out what I was passionate about doing. 508 00:20:24,600 --> 00:20:27,000 The problem is I had no clue what my passion was. 509 00:20:27,000 --> 00:20:29,200 I've got 43 books on my shelf here 510 00:20:29,200 --> 00:20:31,060 on how to discover life, passion and purpose, 511 00:20:31,060 --> 00:20:34,040 and none of them connected the dots for me, right? 512 00:20:34,040 --> 00:20:37,620 It's a very introspective process. 513 00:20:37,620 --> 00:20:39,880 It's almost like you have to sit cross-legged 514 00:20:39,880 --> 00:20:42,200 on the floor of burning incense from time to time, 515 00:20:42,200 --> 00:20:44,620 run up the mountain, talk to the monk, 516 00:20:44,620 --> 00:20:45,780 all that kind of stuff, right? 517 00:20:45,780 --> 00:20:48,440 It's a very kind of spiritual, 518 00:20:48,440 --> 00:20:50,000 introspective kind of process. 519 00:20:50,000 --> 00:20:51,920 And it has you looking for just one thing 520 00:20:51,920 --> 00:20:54,240 out of a universe of thousands of possibilities 521 00:20:54,240 --> 00:20:55,800 that could potentially be your passion. 522 00:20:55,800 --> 00:20:58,240 It's like looking for a needle in a haystack, right? 523 00:20:58,240 --> 00:20:59,640 So let's look at that. 524 00:20:59,640 --> 00:21:02,200 So it sounds like that's the powerful lesson 525 00:21:02,200 --> 00:21:03,680 we should dive into. 526 00:21:03,680 --> 00:21:07,400 So when it comes to, you had 30 plus books 527 00:21:07,400 --> 00:21:09,180 that you had read on finding your passion. 528 00:21:09,180 --> 00:21:10,880 None of the books did the trick. 529 00:21:10,880 --> 00:21:13,260 And so, yeah, what is that lesson 530 00:21:13,260 --> 00:21:15,260 that the visionaries can learn from your experience 531 00:21:15,260 --> 00:21:17,140 and how did you unlock the passion? 532 00:21:19,920 --> 00:21:22,360 It was trial and error, literally. 533 00:21:22,360 --> 00:21:27,160 It was trial and error until, and it took years. 534 00:21:27,160 --> 00:21:29,700 I mean, I was 34 when that happened. 535 00:21:29,700 --> 00:21:32,080 It took almost 20 years of trial and error 536 00:21:32,080 --> 00:21:34,900 to figure stuff out to the point where one day 537 00:21:34,900 --> 00:21:36,200 I had a eureka moment and said, 538 00:21:36,200 --> 00:21:39,900 oh my God, I just figured out what my passion was, right? 539 00:21:39,900 --> 00:21:42,520 And then I started to do a little reverse engineering 540 00:21:42,520 --> 00:21:45,000 and I started saying, well, I did all this 541 00:21:45,000 --> 00:21:48,480 through the deeply introspective process and trial and error, 542 00:21:48,480 --> 00:21:50,520 which everyone tells you to do, just like, 543 00:21:50,520 --> 00:21:53,760 there are guys right now that I really, really respect, 544 00:21:53,760 --> 00:21:55,320 guys like Gary Vaynerchuk and stuff like that 545 00:21:55,320 --> 00:21:57,480 are saying, look, just keep going and trying things 546 00:21:57,480 --> 00:21:59,600 until you figure out what you're passionate about. 547 00:21:59,600 --> 00:22:00,800 Yes, you can do that. 548 00:22:00,800 --> 00:22:03,800 I did that, but it can take years, right? 549 00:22:03,800 --> 00:22:06,400 So that's why I felt there has to be a way where 550 00:22:06,400 --> 00:22:09,440 an assessment can be used so that you don't have to rely 551 00:22:09,440 --> 00:22:13,440 on introspective techniques, but you can actually find 552 00:22:13,440 --> 00:22:16,280 some scientifically based methodology 553 00:22:16,280 --> 00:22:21,280 that can be credible and reliable and repeatable, right? 554 00:22:21,640 --> 00:22:24,000 And it took me 16 years of testing to do that. 555 00:22:24,000 --> 00:22:26,800 It took me 16 years to figure out. 556 00:22:26,800 --> 00:22:27,640 Very good. 557 00:22:27,640 --> 00:22:29,080 And so it sounds like you're gonna save us some time 558 00:22:29,080 --> 00:22:29,900 on that. 559 00:22:29,900 --> 00:22:31,100 We're gonna circle back to that. 560 00:22:31,100 --> 00:22:33,960 I wanna hit the subject of Gary Vaynerchuk real quick 561 00:22:33,960 --> 00:22:37,760 because I have massive, massive respect for what he does. 562 00:22:37,760 --> 00:22:38,600 Yeah, I love the guy. 563 00:22:38,600 --> 00:22:40,600 And so do you, I can see that. 564 00:22:40,600 --> 00:22:44,100 And at the same time, so many people, I think, 565 00:22:44,100 --> 00:22:47,160 don't recognize his audience and who it is 566 00:22:47,160 --> 00:22:48,560 that he serves at his core. 567 00:22:48,560 --> 00:22:50,560 Now, he serves all of us, right? 568 00:22:50,560 --> 00:22:53,560 And everybody has the opportunity to serve anybody. 569 00:22:53,560 --> 00:22:55,280 If grandma's walking across the street and I say, 570 00:22:55,280 --> 00:22:56,840 I can go outside and serve her too. 571 00:22:56,840 --> 00:22:59,360 That does not make her my core audience. 572 00:22:59,360 --> 00:23:00,760 That just means that I'm gonna be a good person 573 00:23:00,760 --> 00:23:02,520 to go do what I need to do. 574 00:23:02,520 --> 00:23:07,520 When it comes to Gary, he comes from the Bronx, 575 00:23:08,240 --> 00:23:12,840 of New York or Harlem or one of those New York, 576 00:23:12,840 --> 00:23:15,920 you know it's dangerous suburbs of New York, 577 00:23:15,920 --> 00:23:18,840 those barrios as you'd say in Spanish. 578 00:23:18,840 --> 00:23:21,200 And that's who he serves. 579 00:23:22,080 --> 00:23:22,960 And I love it. 580 00:23:22,960 --> 00:23:24,180 And I love that he's committed to it. 581 00:23:24,180 --> 00:23:26,200 That's one of the reasons he drops F-bombs 582 00:23:26,200 --> 00:23:30,160 over and over and over because he speaks the dialect 583 00:23:30,160 --> 00:23:31,880 of the people that he's designed to serve. 584 00:23:31,880 --> 00:23:34,640 And he tells them, you gotta grind, you gotta hustle, 585 00:23:34,640 --> 00:23:37,240 you gotta figure out everything that you can do, 586 00:23:37,240 --> 00:23:39,560 everything you can to get out. 587 00:23:39,560 --> 00:23:43,800 And I see a lot of people that have mommy 588 00:23:43,800 --> 00:23:47,840 and daddy's credit card that have everything given to them. 589 00:23:47,840 --> 00:23:49,760 Their education, they've got the opportunity 590 00:23:49,760 --> 00:23:52,040 to go and do anything they want to. 591 00:23:52,040 --> 00:23:55,640 And they're buying this grind culture 592 00:23:56,840 --> 00:23:58,760 because they probably feel attracted 593 00:23:58,760 --> 00:24:01,680 to the idea of being like Gary Vee. 594 00:24:01,680 --> 00:24:04,880 But they're kind of, they're not really paying attention 595 00:24:04,880 --> 00:24:06,960 to who's the audience around them 596 00:24:06,960 --> 00:24:08,320 and what's the language of the people 597 00:24:08,320 --> 00:24:09,360 that they could influence the most. 598 00:24:09,360 --> 00:24:12,460 It's a really interesting concept, but to your point, 599 00:24:12,460 --> 00:24:16,400 we don't have to buy into the grind culture just because, 600 00:24:16,400 --> 00:24:17,440 you know, and if you look at the grind 601 00:24:17,440 --> 00:24:18,760 from a third world perspective, 602 00:24:18,760 --> 00:24:20,920 going and finding clean water, 603 00:24:20,920 --> 00:24:22,980 I mean, imagine everybody was talking about that. 604 00:24:22,980 --> 00:24:25,520 Now everybody's going looking for clean water. 605 00:24:25,520 --> 00:24:28,440 I don't think it would create the right type of balance 606 00:24:28,440 --> 00:24:32,080 for our lives because you who's listening, 607 00:24:32,080 --> 00:24:33,880 you are the visionary for your life. 608 00:24:33,880 --> 00:24:35,000 Ken can't tell you what to do. 609 00:24:35,000 --> 00:24:35,840 I can't tell you what to do. 610 00:24:35,840 --> 00:24:37,760 Gary Vee can't tell you what to do. 611 00:24:37,760 --> 00:24:41,380 We can be guides, but you also have to use your own intuition 612 00:24:41,380 --> 00:24:44,480 to recognize what pattern, what style works for you. 613 00:24:44,480 --> 00:24:47,220 So Ken, you mentioned it was a 20 year journey still, 614 00:24:47,220 --> 00:24:49,240 even after that point. 615 00:24:49,240 --> 00:24:53,480 So what is that powerful lesson that, whoop, 616 00:24:53,480 --> 00:24:56,580 helped you, you know, I know it's kind of a eureka, 617 00:24:56,580 --> 00:24:58,200 but I don't wanna wait 20 years. 618 00:24:58,200 --> 00:24:59,200 What do you got for me? 619 00:24:59,200 --> 00:25:02,040 Well, no, it was, I came to the conclusion 620 00:25:02,040 --> 00:25:05,440 that your passion is not a thing. 621 00:25:05,440 --> 00:25:08,320 Okay, this was the big, this was the big aha moment for me. 622 00:25:08,320 --> 00:25:11,460 Your passion is not one thing, okay? 623 00:25:11,460 --> 00:25:13,320 At the time I called it a theme. 624 00:25:13,320 --> 00:25:15,820 It is a theme, okay, 625 00:25:15,820 --> 00:25:19,680 that holds a bunch of individual things together. 626 00:25:19,680 --> 00:25:21,180 So what I was discovering 627 00:25:21,180 --> 00:25:24,080 through the deeply introspective process over the years 628 00:25:24,080 --> 00:25:26,720 is I come up with something that I thought was my passion. 629 00:25:26,720 --> 00:25:29,920 And then I say, well, no, because no, that was my passion 630 00:25:29,920 --> 00:25:31,800 and that's not even related to that. 631 00:25:31,800 --> 00:25:33,000 And something else would come up saying, 632 00:25:33,000 --> 00:25:35,000 well, that doesn't relate to that. 633 00:25:35,000 --> 00:25:36,920 And it took me, it was that one day 634 00:25:36,920 --> 00:25:39,320 when it was a eureka moment and I figured it out and saying, 635 00:25:39,320 --> 00:25:42,100 ah, this is what relates all these things together. 636 00:25:42,100 --> 00:25:43,820 It's a theme, okay? 637 00:25:43,820 --> 00:25:46,520 So just so you know what my passion theme was 638 00:25:46,520 --> 00:25:49,880 that I discovered is that anytime that I was involved 639 00:25:49,880 --> 00:25:53,720 in any kind of a process of improving or perfecting anything, 640 00:25:53,720 --> 00:25:54,560 didn't matter what it was, 641 00:25:54,560 --> 00:25:56,960 you could give me a document to edit to make it better. 642 00:25:56,960 --> 00:25:59,080 You give me a video to edit to make it better. 643 00:25:59,080 --> 00:26:02,040 You could say, build me a new website, make it better. 644 00:26:02,040 --> 00:26:03,380 I could do that, right? 645 00:26:03,380 --> 00:26:05,800 You could say, go into this room and move the furniture 646 00:26:05,800 --> 00:26:09,060 around so that the room is a much better room 647 00:26:09,060 --> 00:26:10,480 to live in or work in. 648 00:26:10,480 --> 00:26:12,480 Okay, I could do that anytime. 649 00:26:12,480 --> 00:26:14,200 Golf swing, I could spend hours 650 00:26:14,200 --> 00:26:16,440 trying to perfect my golf swing, okay? 651 00:26:16,440 --> 00:26:19,040 Because it was trying to improve and perfect and said, okay, 652 00:26:19,040 --> 00:26:21,720 so that's a theme improving and perfecting. 653 00:26:21,720 --> 00:26:23,560 Okay, what other themes are there? 654 00:26:23,560 --> 00:26:26,920 And after, at one time I was up to 34 or whatever, 655 00:26:26,920 --> 00:26:31,280 I settled on 21 different themes and I tested themes 656 00:26:31,280 --> 00:26:32,640 and people didn't understand themes, 657 00:26:32,640 --> 00:26:34,160 but they do understand types. 658 00:26:34,160 --> 00:26:36,660 So now I call them dream job types 659 00:26:36,660 --> 00:26:40,160 or I call them job passion types when I use my assessment 660 00:26:40,160 --> 00:26:42,320 when I go into corporations, okay? 661 00:26:42,320 --> 00:26:47,000 Because it's the same study, I just have a different report. 662 00:26:47,000 --> 00:26:49,880 Okay, it's the same assessment, just different report. 663 00:26:49,880 --> 00:26:51,680 And so just so you know, ideas, 664 00:26:51,680 --> 00:26:52,800 so people are probably wondering, 665 00:26:52,800 --> 00:26:54,240 what the heck is a dream job type? 666 00:26:54,240 --> 00:26:56,680 Well, improving and perfecting is one of them, okay? 667 00:26:56,680 --> 00:26:59,360 But something like analyzing or calculating, 668 00:26:59,360 --> 00:27:03,520 evaluating or judging, designing, persuading, 669 00:27:03,520 --> 00:27:07,320 storytelling, artistic creation, okay? 670 00:27:07,320 --> 00:27:10,560 Investigating or fact-finding, coaching or mentoring, 671 00:27:10,560 --> 00:27:13,540 these are dream job types, okay? 672 00:27:13,540 --> 00:27:15,660 So they define a workflow process. 673 00:27:15,660 --> 00:27:17,200 So you can imagine that we talked 674 00:27:17,200 --> 00:27:20,260 about job descriptions earlier. 675 00:27:20,260 --> 00:27:22,760 So you could have somebody that really loves to do organizing 676 00:27:22,760 --> 00:27:24,080 and coordinating, well, guess what? 677 00:27:24,080 --> 00:27:28,240 That's great if you're a project manager, okay? 678 00:27:28,240 --> 00:27:29,360 But you have somebody that loves 679 00:27:29,360 --> 00:27:31,480 to do documenting and chronicling. 680 00:27:31,480 --> 00:27:33,960 Well, great, that's an administrative task, okay? 681 00:27:33,960 --> 00:27:35,480 So what you do is you say, 682 00:27:35,480 --> 00:27:38,720 I'm gonna take all of the administrative tasks that I hate 683 00:27:38,720 --> 00:27:40,320 and I'm gonna give it to that person over there 684 00:27:40,320 --> 00:27:43,440 on the other side of the room that loves to do that stuff. 685 00:27:43,440 --> 00:27:46,640 Okay, and then so you end up creating pods, right? 686 00:27:46,640 --> 00:27:50,760 You get, you know, of passion experts, right? 687 00:27:50,760 --> 00:27:55,760 And so that's, it's just where my crazy brain takes me. 688 00:27:57,060 --> 00:27:58,740 That's fun, man, it's awesome. 689 00:27:58,740 --> 00:28:03,740 And I love that you openly refer to the resources 690 00:28:03,940 --> 00:28:05,820 that have influenced the process as well 691 00:28:05,820 --> 00:28:08,220 of creating your own assessment. 692 00:28:08,220 --> 00:28:10,500 I know a lot of people who pretend 693 00:28:10,500 --> 00:28:12,700 to create great assessments and things like that, 694 00:28:12,700 --> 00:28:14,420 and they kind of isolate themselves 695 00:28:14,420 --> 00:28:16,660 and act like the other ones don't matter. 696 00:28:16,660 --> 00:28:19,280 But there's a building block process that exists with this. 697 00:28:19,280 --> 00:28:22,300 And I see your system reflects a lot 698 00:28:22,300 --> 00:28:24,860 of the other great systems that I've relied on out there, 699 00:28:24,860 --> 00:28:26,500 like StrengthsFinder. 700 00:28:26,500 --> 00:28:31,340 So as we get ready to go into a few more lessons, 701 00:28:31,340 --> 00:28:32,540 first I wanna ask you about 702 00:28:32,540 --> 00:28:35,700 what's been your best experience in business, 703 00:28:35,700 --> 00:28:39,700 helping people in terms of finding their passions? 704 00:28:39,700 --> 00:28:41,580 What does that look like for you? 705 00:28:41,580 --> 00:28:43,480 Hey, you know, I'm glad you asked that 706 00:28:43,480 --> 00:28:45,860 because this is near and dear to me 707 00:28:45,860 --> 00:28:48,940 and it's totally aligned with my vision. 708 00:28:48,940 --> 00:28:50,820 Last year I had the honor and privilege 709 00:28:50,820 --> 00:28:53,420 of helping more than 200 people 710 00:28:53,420 --> 00:28:56,260 establish their own business based on their passions 711 00:28:58,180 --> 00:29:00,460 by being either coaches or consultants 712 00:29:00,460 --> 00:29:02,780 or online course creators or trainers. 713 00:29:03,900 --> 00:29:08,540 And it was just so fulfilling for me 714 00:29:08,540 --> 00:29:10,620 to work with them to help them uncover 715 00:29:10,620 --> 00:29:12,980 what their niche should be 716 00:29:12,980 --> 00:29:17,620 and then help them design what their high ticket program 717 00:29:17,620 --> 00:29:20,100 should be to offer their services 718 00:29:21,300 --> 00:29:22,780 in the most valuable way 719 00:29:22,780 --> 00:29:24,900 to the people they wanted to serve. 720 00:29:24,900 --> 00:29:29,300 So that's my best experience so far, 721 00:29:29,300 --> 00:29:31,460 like 200 people last year. 722 00:29:31,460 --> 00:29:32,560 That's awesome. 723 00:29:32,560 --> 00:29:33,400 That's great. 724 00:29:33,400 --> 00:29:36,740 And when you say that high ticket program, 725 00:29:36,740 --> 00:29:38,540 for those who aren't familiar with that term perhaps, 726 00:29:38,540 --> 00:29:42,380 what we're referring to is them getting paid 727 00:29:42,380 --> 00:29:43,820 really a sufficient amount of money 728 00:29:43,820 --> 00:29:45,900 to be able to sustain their business 729 00:29:45,900 --> 00:29:48,020 and continue to build upon it, 730 00:29:48,020 --> 00:29:51,760 providing a very high end service for people 731 00:29:51,760 --> 00:29:54,820 that they can then dramatically help them 732 00:29:54,820 --> 00:29:56,860 transform their lives. 733 00:29:56,860 --> 00:30:00,540 Nothing wrong with selling lollipops 734 00:30:00,540 --> 00:30:05,540 for trick or treaters and socks through the Dollar Tree. 735 00:30:06,160 --> 00:30:07,300 Nothing wrong with that at all. 736 00:30:07,300 --> 00:30:09,780 It's a different style of helping and supporting people 737 00:30:09,780 --> 00:30:11,900 but when you're looking at high ticket, 738 00:30:11,900 --> 00:30:15,420 that's what Ken was helping these entrepreneurs establish. 739 00:30:15,420 --> 00:30:16,660 That's cool. 740 00:30:16,660 --> 00:30:20,100 Let's talk about exploring the opportunities that exist 741 00:30:20,100 --> 00:30:21,580 with if somebody wants this book, 742 00:30:21,580 --> 00:30:23,500 Dream Job Discovery, 743 00:30:23,500 --> 00:30:26,260 or we're in a position where they're looking for a job, 744 00:30:26,260 --> 00:30:27,580 should they start with the book? 745 00:30:27,580 --> 00:30:29,400 Should they start with the assessment? 746 00:30:29,400 --> 00:30:31,260 What would you do today? 747 00:30:31,260 --> 00:30:36,260 If you were back to square one as that 34 year old, 748 00:30:37,900 --> 00:30:39,540 what would your path look like? 749 00:30:39,540 --> 00:30:40,380 Okay, that's great. 750 00:30:40,380 --> 00:30:42,620 I'm great that you brought it back to 34 751 00:30:42,620 --> 00:30:45,640 because as I said, I have all these books on my shelf. 752 00:30:46,860 --> 00:30:47,980 That's where I went. 753 00:30:47,980 --> 00:30:48,940 That was the first thing I did. 754 00:30:48,940 --> 00:30:50,180 I went to a book. 755 00:30:51,140 --> 00:30:52,880 So that's one of the reasons I wrote the book 756 00:30:52,880 --> 00:30:55,460 because I wanted people to finally have a book 757 00:30:55,460 --> 00:30:56,300 that they could go to 758 00:30:56,300 --> 00:30:58,300 because the other ones weren't connecting the dots. 759 00:30:58,300 --> 00:30:59,300 That was smart. 760 00:30:59,300 --> 00:31:00,500 So you designed the book 761 00:31:00,500 --> 00:31:03,140 knowing that that's the path people are likely to take, 762 00:31:03,140 --> 00:31:05,580 even though it sounds like you also know 763 00:31:05,580 --> 00:31:06,700 of a better solution 764 00:31:06,700 --> 00:31:09,260 but you can't get a horse to drink water 765 00:31:09,260 --> 00:31:11,820 if they're not willing to. 766 00:31:13,340 --> 00:31:14,180 No, sorry. 767 00:31:14,180 --> 00:31:15,200 So I started with the book 768 00:31:15,200 --> 00:31:17,740 but the book was written, 769 00:31:17,740 --> 00:31:19,660 again, I'm a big fan of CliftonStrengths. 770 00:31:19,660 --> 00:31:22,620 So if anyone who takes StrengthsFinder, 771 00:31:22,620 --> 00:31:25,860 we'll see if there's a companion book to that assessment. 772 00:31:27,020 --> 00:31:28,820 So I created the assessment first 773 00:31:28,820 --> 00:31:31,460 and then I wrote the book to be a companion piece 774 00:31:31,460 --> 00:31:35,140 to the assessment to help people interpret their results. 775 00:31:35,140 --> 00:31:40,140 And I did that because then it could reach more people with, 776 00:31:40,580 --> 00:31:43,500 I can only work one-on-one with so many people 777 00:31:43,500 --> 00:31:44,940 but with the book, 778 00:31:44,940 --> 00:31:47,440 I can reach those million people. 779 00:31:47,440 --> 00:31:49,140 So everyone, if they buy the book 780 00:31:49,140 --> 00:31:50,540 and they read the first three chapters, 781 00:31:50,540 --> 00:31:51,580 when they get to the third chapter, 782 00:31:51,580 --> 00:31:54,100 it's going to say, go download the assessment, 783 00:31:54,980 --> 00:31:56,480 take the assessment. 784 00:31:56,480 --> 00:31:58,220 So I would encourage them to buy the book first 785 00:31:58,220 --> 00:32:00,980 if they wanted to do something on their own. 786 00:32:00,980 --> 00:32:02,900 The first three chapters gives you all the context 787 00:32:02,900 --> 00:32:04,580 so that you know why you're doing what you're doing, 788 00:32:04,580 --> 00:32:05,420 right? 789 00:32:05,420 --> 00:32:07,580 And it helps you understand too 790 00:32:07,580 --> 00:32:10,660 that the assessment in this whole job, 791 00:32:10,660 --> 00:32:12,580 dream job discovery thing, 792 00:32:12,580 --> 00:32:14,780 this missing piece is the passion. 793 00:32:14,780 --> 00:32:17,020 But all these other assessments, 794 00:32:17,020 --> 00:32:19,540 they are the other pieces that are also needed 795 00:32:19,540 --> 00:32:21,460 to come up with your dream job. 796 00:32:21,460 --> 00:32:23,340 You need to know your personality traits, 797 00:32:23,340 --> 00:32:24,580 you need a Myers-Briggs, 798 00:32:24,580 --> 00:32:26,340 you need to know your behavior traits, 799 00:32:26,340 --> 00:32:27,460 you need a DIS, 800 00:32:27,460 --> 00:32:28,620 you need CliftonStrengths 801 00:32:28,620 --> 00:32:31,340 to figure out what your natural strengths and talents are. 802 00:32:31,340 --> 00:32:32,820 My assessment is the missing pieces, 803 00:32:32,820 --> 00:32:35,140 the stuff that you're naturally going to feel passionate 804 00:32:35,140 --> 00:32:36,940 about doing, right? 805 00:32:36,940 --> 00:32:39,860 And so the book explains that, sets it all up, 806 00:32:39,860 --> 00:32:41,940 helps you figure out how to use all of those. 807 00:32:41,940 --> 00:32:42,980 Later on in the book too, 808 00:32:42,980 --> 00:32:46,300 I give you links to go take those other assessments 809 00:32:46,300 --> 00:32:48,380 and then I show you how to put it all together 810 00:32:48,380 --> 00:32:50,060 to pinpoint the job 811 00:32:50,060 --> 00:32:52,340 that you'd actually feel passionate about doing. 812 00:32:52,340 --> 00:32:53,180 Awesome. 813 00:32:53,180 --> 00:32:55,900 Let's open the can a little bit on this. 814 00:32:55,900 --> 00:32:57,980 So let's dive into, 815 00:32:57,980 --> 00:33:00,340 let's just pretend people don't have the book, 816 00:33:00,340 --> 00:33:02,300 but don't have the ability to buy the book. 817 00:33:02,300 --> 00:33:06,860 But they want to start this process on their own right now. 818 00:33:07,900 --> 00:33:12,500 What would you tell your 34 year old self 819 00:33:12,500 --> 00:33:14,300 to do at that point 820 00:33:14,300 --> 00:33:16,540 if they didn't have access to the resources? 821 00:33:18,940 --> 00:33:22,220 A really simple thing I would encourage everyone to do. 822 00:33:22,220 --> 00:33:25,020 Remember I said that my discovery 823 00:33:25,020 --> 00:33:28,020 was that I kept getting promoted for doing things 824 00:33:28,020 --> 00:33:30,380 that I was really good at doing, right? 825 00:33:30,380 --> 00:33:31,220 And that's what happens. 826 00:33:31,220 --> 00:33:35,860 Like you are probably right now leveraging on your resume 827 00:33:35,860 --> 00:33:38,380 all the things you're really good at doing 828 00:33:38,380 --> 00:33:40,020 to get out of a job that you don't enjoy 829 00:33:40,020 --> 00:33:42,900 to go find one that you hope you will enjoy, right? 830 00:33:42,900 --> 00:33:45,420 So the first thing I would encourage them to do 831 00:33:45,420 --> 00:33:47,300 is get a piece of paper 832 00:33:47,300 --> 00:33:48,780 and on one side of the paper write down 833 00:33:48,780 --> 00:33:51,660 all the things that you know you're really good at doing, 834 00:33:51,660 --> 00:33:55,020 all the tasks at work that you excel doing, right? 835 00:33:55,020 --> 00:33:57,340 Put it aside for a couple of hours, go have a coffee, 836 00:33:57,340 --> 00:34:00,020 come back, then just circle the things on that list 837 00:34:00,020 --> 00:34:02,780 that you really enjoy doing, okay? 838 00:34:02,780 --> 00:34:05,260 That's gonna be the first eye opener to you that, 839 00:34:05,260 --> 00:34:08,380 oh my goodness, the stuff that I'm really good at doing 840 00:34:08,380 --> 00:34:09,700 is stuff that I don't enjoy doing, 841 00:34:09,700 --> 00:34:12,700 but now at least I've got a few clues now 842 00:34:12,700 --> 00:34:15,140 of the things that I do like doing. 843 00:34:15,140 --> 00:34:17,580 And that'll open your eyes to start paying attention 844 00:34:17,580 --> 00:34:20,180 to things that you actually enjoy doing. 845 00:34:20,180 --> 00:34:24,300 And then maybe you will start to see the pattern, right? 846 00:34:24,300 --> 00:34:29,300 Of what might actually be a passion 847 00:34:29,300 --> 00:34:31,180 that you wanna pursue, okay? 848 00:34:31,180 --> 00:34:33,460 The simplest thing obviously 849 00:34:33,460 --> 00:34:35,260 would just be to go take the assessment 850 00:34:35,260 --> 00:34:37,820 because the assessment can tell you in 20 minutes 851 00:34:37,820 --> 00:34:39,980 what it is you'd be passionate about doing. 852 00:34:41,060 --> 00:34:45,280 But if you can't do that, then at least start to take note 853 00:34:45,280 --> 00:34:48,420 of the things that you are passionate about doing. 854 00:34:48,420 --> 00:34:53,220 And you do hear a lot in these other books 855 00:34:53,220 --> 00:34:55,520 and everything that I talk about that you can read. 856 00:34:55,520 --> 00:34:57,940 I mean, there were issues of you can think back 857 00:34:57,940 --> 00:35:00,820 to your childhood of things that you felt passionate 858 00:35:00,820 --> 00:35:02,180 about doing as a child. 859 00:35:03,140 --> 00:35:06,980 I don't know about maybe some people can do that. 860 00:35:06,980 --> 00:35:08,460 I mean, that certainly wasn't anything 861 00:35:08,460 --> 00:35:11,140 that could help me at the time, 862 00:35:11,140 --> 00:35:13,500 but I can tell you that once I figured it out 863 00:35:13,500 --> 00:35:15,700 and I thought back to my childhood, 864 00:35:15,700 --> 00:35:17,980 once I figured it out using my own approach 865 00:35:17,980 --> 00:35:21,180 and I thought back to my childhood, it is correct. 866 00:35:21,180 --> 00:35:24,340 The stuff that I enjoy doing as a child, 867 00:35:24,340 --> 00:35:26,860 yeah, that's what I love doing as a kid. 868 00:35:26,860 --> 00:35:28,220 Like it all fits. 869 00:35:28,220 --> 00:35:31,700 So the whole idea is that, and I'll tell you why this fits. 870 00:35:31,700 --> 00:35:33,980 It's because my whole assessment 871 00:35:33,980 --> 00:35:36,620 is based on your core values. 872 00:35:36,620 --> 00:35:39,340 The assessment is measuring your core values. 873 00:35:39,340 --> 00:35:40,300 Okay. All right. 874 00:35:40,300 --> 00:35:42,060 Now, most people, if you ask people, 875 00:35:42,060 --> 00:35:43,100 what are your core values? 876 00:35:43,100 --> 00:35:46,380 They might come up with four or five, okay? 877 00:35:46,380 --> 00:35:48,900 But the assessment's measuring way more than that. 878 00:35:51,060 --> 00:35:54,380 The master list of core values has over 600 values on it. 879 00:35:54,380 --> 00:35:57,900 Right? So there's no way you'd know them all. 880 00:35:57,900 --> 00:36:00,340 What I did is I took those core values 881 00:36:00,340 --> 00:36:03,380 and I took the ones that would be most appropriate 882 00:36:03,380 --> 00:36:07,460 to the businesses for business use, right? 883 00:36:07,460 --> 00:36:08,700 Yep. Okay. 884 00:36:08,700 --> 00:36:10,660 So I got a good list here. 885 00:36:10,660 --> 00:36:12,940 Let me circle back a little bit on this, Ken. 886 00:36:12,940 --> 00:36:17,940 So one, write that list of things that you're really good at. 887 00:36:18,700 --> 00:36:19,580 I like that. 888 00:36:19,580 --> 00:36:21,660 And then I like that you say the take the break too 889 00:36:21,660 --> 00:36:22,660 and then come back to it. 890 00:36:22,660 --> 00:36:23,580 And when you're coming back to it, 891 00:36:23,580 --> 00:36:25,740 you're gonna circle what it is that you enjoy, 892 00:36:25,740 --> 00:36:27,580 which gives you a little bit of insight 893 00:36:27,580 --> 00:36:29,220 into what your passions might be, 894 00:36:29,220 --> 00:36:32,300 a little bit, at least help you understand 895 00:36:32,300 --> 00:36:35,540 what you can look for in terms of job opportunities. 896 00:36:35,540 --> 00:36:37,700 For instance, if you hate making phone calls 897 00:36:37,700 --> 00:36:40,140 and you work in a call center, you know, 898 00:36:40,140 --> 00:36:42,340 then you might have a really good indicator really quickly 899 00:36:42,340 --> 00:36:43,820 that you should probably look for a job 900 00:36:43,820 --> 00:36:47,540 that doesn't involve a phone for 90% of your day. 901 00:36:47,540 --> 00:36:50,940 And then you said you're gonna start taking note 902 00:36:50,940 --> 00:36:53,380 of what you're passionate about. 903 00:36:53,380 --> 00:36:56,260 Let's redefine the word passion a little bit too. 904 00:36:56,260 --> 00:36:59,740 People get confused, you know, with I do, 905 00:36:59,740 --> 00:37:01,420 with semantics and vernacular, 906 00:37:01,420 --> 00:37:03,220 there's lots of ways to look at that word. 907 00:37:03,220 --> 00:37:06,260 So when you're talking about passions, Ken, 908 00:37:06,260 --> 00:37:08,260 can you describe some elements of passion, 909 00:37:08,260 --> 00:37:09,700 maybe what are you passionate about 910 00:37:09,700 --> 00:37:12,540 or what is common for people to define as their passions? 911 00:37:13,700 --> 00:37:17,140 Yeah, I think that there's a misconception out there 912 00:37:17,140 --> 00:37:18,740 that there's myths about what is a passion, 913 00:37:18,740 --> 00:37:19,940 what's not a passion, right? 914 00:37:19,940 --> 00:37:21,260 So think of it this way. 915 00:37:21,260 --> 00:37:24,060 When you are passionately engaged in something, okay, 916 00:37:24,060 --> 00:37:26,020 you tend to get in a flow state. 917 00:37:26,020 --> 00:37:28,140 In other words, you make a cup of coffee, you put it down, 918 00:37:28,140 --> 00:37:30,500 you start doing something, four hours later, you look up, 919 00:37:30,500 --> 00:37:33,180 you haven't taken a sip of your coffee yet, okay? 920 00:37:33,180 --> 00:37:36,260 It's almost like an athlete being in the zone, okay? 921 00:37:36,260 --> 00:37:41,060 It's something that totally consumes you on a mental 922 00:37:41,060 --> 00:37:43,700 and our physical or an emotional level, okay? 923 00:37:43,700 --> 00:37:46,700 And you just get so engrossed in it that time passes, right? 924 00:37:46,700 --> 00:37:48,820 And that's your first clue. 925 00:37:48,820 --> 00:37:50,740 And the clue that you should definitely look for, 926 00:37:50,740 --> 00:37:52,420 that's this most definitive clue that, 927 00:37:52,420 --> 00:37:54,860 oh my goodness, this is probably a passion. 928 00:37:54,860 --> 00:37:56,980 Because I put my coffee down 929 00:37:56,980 --> 00:37:59,740 and I didn't take a sip of it for like three hours, right? 930 00:37:59,740 --> 00:38:01,140 So what was I doing? 931 00:38:01,140 --> 00:38:02,420 What is it about that? 932 00:38:02,420 --> 00:38:03,860 Write it down, right? 933 00:38:03,860 --> 00:38:06,100 Okay, and then you'll start to see patterns like that. 934 00:38:06,100 --> 00:38:08,860 Every time you get into a flow state, okay? 935 00:38:08,860 --> 00:38:10,780 What is it that you're doing, okay? 936 00:38:10,780 --> 00:38:12,500 And then start to figure out, well, 937 00:38:12,500 --> 00:38:14,460 think of it in terms of the workflow process. 938 00:38:14,460 --> 00:38:15,300 What is it I'm doing? 939 00:38:15,300 --> 00:38:16,740 Am I organizing my coordinating, 940 00:38:16,740 --> 00:38:19,060 am I analyzing my calculating, am I evaluating 941 00:38:19,060 --> 00:38:21,500 and am I judging, am I persuading somebody, 942 00:38:21,500 --> 00:38:23,700 am I storytelling, am I chronicling? 943 00:38:23,700 --> 00:38:24,980 These are the kinds of things 944 00:38:24,980 --> 00:38:27,100 that you start to think of what it is. 945 00:38:27,100 --> 00:38:28,980 Again, they don't have to correspond 946 00:38:28,980 --> 00:38:31,540 to the ones that I have in my survey, okay? 947 00:38:31,540 --> 00:38:33,780 But if you can identify yourself that, yeah, 948 00:38:33,780 --> 00:38:36,780 like every time I try to persuade somebody to do something, 949 00:38:36,780 --> 00:38:39,740 like I get so into it and I enjoy it so much, 950 00:38:39,740 --> 00:38:40,580 you say, well, guess what? 951 00:38:40,580 --> 00:38:42,900 Persuading is probably your passion type. 952 00:38:42,900 --> 00:38:44,660 You should probably look for a job in sales 953 00:38:44,660 --> 00:38:49,660 or you could be a litigation lawyer or a negotiator. 954 00:38:49,860 --> 00:38:53,020 Those are, you start to see the patterns, right? 955 00:38:53,020 --> 00:38:56,300 If you're really, if writing is really your thing, 956 00:38:56,300 --> 00:38:58,620 or investigator fact-finding, okay? 957 00:38:58,620 --> 00:39:00,260 Investigator fact-finding, well, yeah, 958 00:39:00,260 --> 00:39:04,020 maybe police work, forensic work, maybe diagnostic work, 959 00:39:04,020 --> 00:39:06,260 any kind of a job where you have to do diagnostics, 960 00:39:06,260 --> 00:39:09,260 whether it be medical or automotive 961 00:39:09,260 --> 00:39:11,260 or in the tech industry, 962 00:39:11,260 --> 00:39:13,380 any kind of diagnostic work, right? 963 00:39:13,380 --> 00:39:15,780 You start to see patterns, okay? 964 00:39:15,780 --> 00:39:20,780 So that could be one way you could just do it on your own. 965 00:39:20,780 --> 00:39:23,580 The other thing too is that we talked about values, right? 966 00:39:23,580 --> 00:39:25,820 So start to think about values are important. 967 00:39:25,820 --> 00:39:27,380 If you're doing something that, 968 00:39:27,380 --> 00:39:28,820 if you're doing work that doesn't align 969 00:39:28,820 --> 00:39:30,220 with your personal values, 970 00:39:30,220 --> 00:39:32,620 you're gonna feel stress and anxiety, right? 971 00:39:32,620 --> 00:39:35,780 So I think that look for companies to work for 972 00:39:35,780 --> 00:39:39,100 where your values align with their corporate values. 973 00:39:39,100 --> 00:39:42,220 Which means you have to define your values first, right? 974 00:39:42,220 --> 00:39:45,540 In order to, do you help people with the process 975 00:39:45,540 --> 00:39:47,660 of once they find their passion 976 00:39:47,660 --> 00:39:51,700 and their dream job actually landing the job? 977 00:39:51,700 --> 00:39:53,660 I'm just curious about that. 978 00:39:53,660 --> 00:39:58,660 Yeah, actually what I, I can help them pinpoint the process, 979 00:39:59,700 --> 00:40:01,500 the job, like I have a process that, 980 00:40:01,500 --> 00:40:03,620 it's in the book too, the process for how you do 981 00:40:03,620 --> 00:40:06,620 the transition from once you've found your dream job 982 00:40:06,620 --> 00:40:08,620 to actually landing that job. 983 00:40:08,620 --> 00:40:10,820 I'm not, I don't act as a regular criminal, 984 00:40:10,820 --> 00:40:13,020 I'm not, I don't act as a regular career coach though, 985 00:40:13,020 --> 00:40:16,620 in terms of, helping you find the different opportunities 986 00:40:16,620 --> 00:40:18,740 and preparing for the job interview and writing your resume. 987 00:40:18,740 --> 00:40:20,540 I don't do that sort of thing. 988 00:40:20,540 --> 00:40:22,740 Let's bridge the gap on that a little bit then, 989 00:40:22,740 --> 00:40:23,580 in that case. 990 00:40:23,580 --> 00:40:25,340 So if somebody has taken your assessment, 991 00:40:25,340 --> 00:40:27,580 passion assessment, and not just passion, 992 00:40:27,580 --> 00:40:29,180 the dream job assessment, all that, 993 00:40:29,180 --> 00:40:31,140 now they're ready to look for it. 994 00:40:31,140 --> 00:40:32,900 Where do you recommend that they would go 995 00:40:32,900 --> 00:40:34,340 for that next stage? 996 00:40:34,340 --> 00:40:36,100 Where, what are some of the resources you've seen 997 00:40:36,100 --> 00:40:41,100 in the market that are, hey, your destination ends here. 998 00:40:41,460 --> 00:40:43,260 Where does that torch get passed to? 999 00:40:44,860 --> 00:40:47,660 You just simply go on LinkedIn and you find a career coach 1000 00:40:47,660 --> 00:40:50,180 that works in your area, right? 1001 00:40:50,180 --> 00:40:51,340 A career coach. 1002 00:40:51,340 --> 00:40:53,340 Yeah, yeah, you could go to a career coach. 1003 00:40:53,340 --> 00:40:55,700 And the beauty of it is, now you can go to the career coach 1004 00:40:55,700 --> 00:40:58,140 or even, you can even go to a recruiter. 1005 00:40:58,140 --> 00:41:00,340 Let's say you're going to a recruiter 1006 00:41:00,340 --> 00:41:02,820 and you're saying, look, okay, you go to a headhunter 1007 00:41:02,820 --> 00:41:05,220 or a recruiter and saying, look, I'm looking for a job, 1008 00:41:05,220 --> 00:41:07,300 but here's the thing, I've had all these jobs 1009 00:41:07,300 --> 00:41:08,260 that I'm really, really good at doing. 1010 00:41:08,260 --> 00:41:11,060 I wanna, this is a job where these are my passions. 1011 00:41:11,060 --> 00:41:13,860 I'd like my passions also to be part of the process. 1012 00:41:13,860 --> 00:41:14,980 And I've taken this assessment 1013 00:41:14,980 --> 00:41:16,540 and now I know what my passions are. 1014 00:41:16,540 --> 00:41:17,700 So now we're gonna find a job 1015 00:41:17,700 --> 00:41:19,940 where I get to use those passions, right? 1016 00:41:19,940 --> 00:41:22,940 So you, and I explain all that in the book, right? 1017 00:41:22,940 --> 00:41:23,780 But it's... 1018 00:41:25,180 --> 00:41:26,300 Yeah, but we're here now. 1019 00:41:26,300 --> 00:41:27,580 So that's why I'm pushing you on it, 1020 00:41:27,580 --> 00:41:29,300 is we don't want the book yet. 1021 00:41:29,300 --> 00:41:31,980 We will want the book, but we've gotta make sure 1022 00:41:31,980 --> 00:41:34,940 that the gap you're bridging goes from the point A 1023 00:41:34,940 --> 00:41:37,260 to the point B, but we've also got a vision 1024 00:41:37,260 --> 00:41:38,940 of not a dead end road. 1025 00:41:38,940 --> 00:41:41,180 So that's helpful to know about the career coaches. 1026 00:41:41,180 --> 00:41:43,100 I never used a career coach, ever. 1027 00:41:44,260 --> 00:41:47,420 I've just had plenty, I've coached some, 1028 00:41:47,420 --> 00:41:51,220 but as far as using one, I didn't even know 1029 00:41:51,220 --> 00:41:53,420 when to begin that, how, et cetera. 1030 00:41:53,420 --> 00:41:55,020 Since you're so close to the subject matter, 1031 00:41:55,020 --> 00:41:58,420 that becomes an extremely helpful resource for people 1032 00:41:58,420 --> 00:42:00,020 to make sure they got the full vision of like, 1033 00:42:00,020 --> 00:42:02,580 okay, he can help me find the passion 1034 00:42:02,580 --> 00:42:07,340 and he can help me use that to get to where I wanna go 1035 00:42:07,340 --> 00:42:09,260 by then providing the open door of, 1036 00:42:09,260 --> 00:42:11,580 hey, I recommend these types of career coaches. 1037 00:42:11,580 --> 00:42:14,340 There's good Pat coaches, bad coaches, et cetera. 1038 00:42:14,340 --> 00:42:18,300 Who better to ask about the next stage of the process 1039 00:42:18,300 --> 00:42:19,140 than Ken Steven? 1040 00:42:21,260 --> 00:42:23,980 So do you have anybody in mind that you recommend 1041 00:42:23,980 --> 00:42:28,060 or any organization that is not fine? 1042 00:42:28,060 --> 00:42:29,300 You're welcome to think about that 1043 00:42:29,300 --> 00:42:30,700 and bring that back to us at some point. 1044 00:42:30,700 --> 00:42:32,780 I would be very curious when you find it. 1045 00:42:32,780 --> 00:42:37,780 You're gonna find that almost any career coach 1046 00:42:38,180 --> 00:42:40,780 that you find on LinkedIn or whatever, 1047 00:42:40,780 --> 00:42:42,140 they would be able to do that. 1048 00:42:42,140 --> 00:42:44,620 I mean, that they, you know, if they're, 1049 00:42:44,620 --> 00:42:47,340 and again, it's just like shopping for anything else. 1050 00:42:47,340 --> 00:42:48,580 You're gonna take a look at the person, 1051 00:42:48,580 --> 00:42:49,500 you're gonna see if it's a good fit, 1052 00:42:49,500 --> 00:42:50,860 you're gonna see if there's good chemistry 1053 00:42:50,860 --> 00:42:51,700 and that kind of thing. 1054 00:42:51,700 --> 00:42:52,940 As long as all that's there, 1055 00:42:53,820 --> 00:42:56,360 you're gonna give them a piece of information 1056 00:42:56,360 --> 00:42:57,620 they don't normally work with. 1057 00:42:57,620 --> 00:42:59,100 Just saying, look, I also want a job 1058 00:42:59,100 --> 00:43:02,740 where I get to leverage these passions, right? 1059 00:43:02,740 --> 00:43:05,980 And they'll take it from there. 1060 00:43:05,980 --> 00:43:08,840 Now for anybody that decides they wanna create 1061 00:43:08,840 --> 00:43:10,980 their own business, become a coach or a consultant 1062 00:43:10,980 --> 00:43:13,900 or a trainer or an online course creator, okay? 1063 00:43:13,900 --> 00:43:16,580 I do work directly with those individuals 1064 00:43:16,580 --> 00:43:19,140 to help them transition from the corporate world 1065 00:43:19,140 --> 00:43:22,300 to become an entrepreneur, okay? 1066 00:43:22,300 --> 00:43:25,740 That's where I spend my coaching time 1067 00:43:25,740 --> 00:43:28,860 rather than doing the career coaching side of things. 1068 00:43:28,860 --> 00:43:29,780 Awesome. 1069 00:43:29,780 --> 00:43:33,060 If you are looking to get help on that process, 1070 00:43:33,060 --> 00:43:34,960 both the processes, finding the passion, 1071 00:43:34,960 --> 00:43:36,340 trying to figure out, you know, 1072 00:43:36,340 --> 00:43:38,940 what can propel you forward knowing that Ken 1073 00:43:38,940 --> 00:43:42,180 went through 30 plus books without really finding that. 1074 00:43:42,180 --> 00:43:44,100 And you've been in that same situation 1075 00:43:44,100 --> 00:43:45,520 then I highly recommend reaching out to him. 1076 00:43:45,520 --> 00:43:48,660 Ken, where's the best place to reach out to you at? 1077 00:43:48,660 --> 00:43:51,360 The best place really is just my name, kensteven.com. 1078 00:43:51,360 --> 00:43:53,920 So just go there, kensteven.com. 1079 00:43:53,920 --> 00:43:56,900 And every way to contact me is there. 1080 00:43:56,900 --> 00:44:00,300 There's a, Steven, a couple of, 1081 00:44:00,300 --> 00:44:02,460 that's a download there too about if you wanna start 1082 00:44:02,460 --> 00:44:04,300 through your own business as an entrepreneur 1083 00:44:04,300 --> 00:44:07,140 to see whether or not you've got the right stuff. 1084 00:44:07,140 --> 00:44:09,820 I encourage you to get that download, it's a good start. 1085 00:44:09,820 --> 00:44:10,860 I do too. 1086 00:44:10,860 --> 00:44:13,060 Any types of assessments you can find 1087 00:44:13,060 --> 00:44:15,640 about entrepreneurship out there, my friends, is huge. 1088 00:44:15,640 --> 00:44:18,420 James Hilliard said it today too, so has Ken. 1089 00:44:18,420 --> 00:44:20,100 Entrepreneurship is not easy. 1090 00:44:20,100 --> 00:44:22,820 Elon Musk said, it's like eating glass. 1091 00:44:22,820 --> 00:44:25,200 It takes somebody who's crazy to do it. 1092 00:44:25,200 --> 00:44:27,060 Reid Hoffman of LinkedIn said, 1093 00:44:27,060 --> 00:44:29,180 it's like pushing a plane off of a cliff 1094 00:44:29,180 --> 00:44:31,540 and repairing it while it's going down. 1095 00:44:31,540 --> 00:44:33,100 It is not for the faint of heart. 1096 00:44:33,100 --> 00:44:35,220 And you may think with all your muster like, 1097 00:44:35,220 --> 00:44:36,460 well, I'm ready then. 1098 00:44:36,460 --> 00:44:38,460 And that's cool, you can be, 1099 00:44:38,460 --> 00:44:41,100 but it doesn't hurt to do some assessments 1100 00:44:41,100 --> 00:44:43,220 and make sure that you learn what you don't know 1101 00:44:43,220 --> 00:44:45,140 about the process as you get ready to go into it. 1102 00:44:45,140 --> 00:44:47,660 So I'm glad you provide assessments like that, Ken. 1103 00:44:47,660 --> 00:44:49,780 Not only does it provide clear pathways, 1104 00:44:49,780 --> 00:44:52,380 it also provides some security for people, 1105 00:44:52,380 --> 00:44:54,240 even whether they care about security 1106 00:44:54,240 --> 00:44:55,180 or not in the process. 1107 00:44:55,180 --> 00:44:58,700 But Vision Pros, we're excited to have you on. 1108 00:44:58,700 --> 00:45:00,260 If anybody that's listening right now 1109 00:45:00,260 --> 00:45:02,540 wants to be on the show, don't hesitate to apply. 1110 00:45:02,540 --> 00:45:03,820 We would love to hear out your vision 1111 00:45:03,820 --> 00:45:05,100 and see if it's something that applies 1112 00:45:05,100 --> 00:45:07,060 to those who are tuning in. 1113 00:45:07,060 --> 00:45:09,120 Ken, we're grateful to have you here as well. 1114 00:45:09,120 --> 00:45:11,100 If you got questions for Ken, 1115 00:45:11,100 --> 00:45:12,980 don't hesitate to drop those in the comments. 1116 00:45:12,980 --> 00:45:14,460 We will get those back to you. 1117 00:45:14,460 --> 00:45:16,660 We might even do some type of special loom video 1118 00:45:16,660 --> 00:45:19,600 for you, training video just for your specific question. 1119 00:45:19,600 --> 00:45:21,980 Ken's always been very giving to me. 1120 00:45:21,980 --> 00:45:24,860 We met at a conference several months ago. 1121 00:45:24,860 --> 00:45:27,660 And ever since then, his diligence, 1122 00:45:27,660 --> 00:45:29,220 his reliability, his consistency, 1123 00:45:29,220 --> 00:45:31,720 and his passion for what he does has 100% struck me. 1124 00:45:31,720 --> 00:45:33,500 So Ken, you're a friend for life. 1125 00:45:33,500 --> 00:45:34,740 Thanks for being on Vision Pros, man. 1126 00:45:34,740 --> 00:45:35,660 This was awesome. 1127 00:45:35,660 --> 00:45:38,340 And listen, thank you for helping me with my mission 1128 00:45:38,340 --> 00:45:41,100 to make the world a happier place for people to live. 1129 00:45:41,100 --> 00:45:41,980 Hey, absolutely. 1130 00:45:41,980 --> 00:45:42,820 You guys take care. 1131 00:45:42,820 --> 00:45:44,300 Everybody have a wonderful rest of your day. 1132 00:45:44,300 --> 00:45:45,140 Bye bye. 1133 00:45:45,140 --> 00:45:45,960 Thank you for being here today. 1134 00:45:45,960 --> 00:45:48,340 I'm really happy that you tuned in to Vision Pros Live. 1135 00:45:48,340 --> 00:45:50,980 I'm looking forward to seeing your reactions 1136 00:45:50,980 --> 00:45:53,260 as these episodes continue to move forward. 1137 00:45:53,260 --> 00:45:54,980 This is gonna get more and more fun. 1138 00:45:54,980 --> 00:45:56,780 We'll have more and more engagement as well. 1139 00:45:56,780 --> 00:45:58,880 We'll invite people to participate in the show. 1140 00:45:58,880 --> 00:46:21,340 And thank you for giving.