1 00:00:00,000 --> 00:00:02,320 If we are, have fun. 2 00:00:02,320 --> 00:00:03,320 I'll dance a little bit. 3 00:00:03,320 --> 00:00:04,320 All right. 4 00:00:04,320 --> 00:00:05,760 What's up, Vision Pros? 5 00:00:05,760 --> 00:00:07,720 I've got Haley Rowe joining us today. 6 00:00:07,720 --> 00:00:11,760 We're going to be talking about expanding reach, expanding our impact, lead generation 7 00:00:11,760 --> 00:00:13,040 and marketing. 8 00:00:13,040 --> 00:00:16,800 She's a business coach who helps health companies. 9 00:00:16,800 --> 00:00:20,520 And we'll also look at what are the types of businesses that she works with and just 10 00:00:20,520 --> 00:00:22,360 a little bit too. 11 00:00:22,360 --> 00:00:26,680 And as we talk about marketing, remember to have a holistic view of marketing. 12 00:00:26,680 --> 00:00:28,940 You got branding, you got conversions. 13 00:00:28,940 --> 00:00:31,880 You got Legion, you got nurturing, you got fulfillment. 14 00:00:31,880 --> 00:00:36,040 All of that stuff is often sporadic and not tied together very well. 15 00:00:36,040 --> 00:00:41,560 And if you think about it, branding is kind of like a marathon experience, whereas direct 16 00:00:41,560 --> 00:00:44,960 conversion is kind of like sprinters and sprinting. 17 00:00:44,960 --> 00:00:48,940 And so even though they might be part of the same Olympic team, they don't necessarily 18 00:00:48,940 --> 00:00:52,320 appreciate what each other do and they don't do the same workouts. 19 00:00:52,320 --> 00:00:54,200 They don't do the same exercises. 20 00:00:54,200 --> 00:00:55,200 Marketing is the same way. 21 00:00:55,200 --> 00:00:56,320 It's an entire department. 22 00:00:56,320 --> 00:00:59,440 You got a lot of different things to facilitate and pull together. 23 00:00:59,440 --> 00:01:05,600 And so we look for people who have that sense of harmony and understand the importance of 24 00:01:05,600 --> 00:01:07,320 approaching business the right way. 25 00:01:07,320 --> 00:01:11,680 So I'm excited to bring Haley on board and talk about that. 26 00:01:11,680 --> 00:01:15,320 And without further ado, we'll drive into, oh, it looks like she dropped off. 27 00:01:15,320 --> 00:01:19,620 It might be a technical glitch thing, but we'll see. 28 00:01:19,620 --> 00:01:20,760 I'm going to start the show. 29 00:01:20,760 --> 00:01:24,240 And if she comes back, we'll bring her on. 30 00:01:24,240 --> 00:01:26,520 And thanks for being here, everybody. 31 00:01:26,520 --> 00:01:27,520 Let's dive in. 32 00:01:27,520 --> 00:01:28,520 All right. 33 00:01:28,520 --> 00:01:31,520 Welcome in to Vision Pros Live with Jackson Calame. 34 00:01:31,520 --> 00:01:32,520 I'm your show host. 35 00:01:32,520 --> 00:01:37,200 We will be doing interviews for visionary entrepreneurs and guest leaders who are building 36 00:01:37,200 --> 00:01:40,920 fantastic visions out there. 37 00:01:40,920 --> 00:01:48,880 What's up, everybody? 38 00:01:48,880 --> 00:01:50,520 Welcome into Vision Pros Live. 39 00:01:50,520 --> 00:01:54,960 I'm your show host, Jackson Calame, founder and CEO of First Class Business. 40 00:01:54,960 --> 00:01:58,400 And we have Haley Rowe on deck. 41 00:01:58,400 --> 00:02:02,400 It'll be interesting to see if she's able to get back and connect it. 42 00:02:02,400 --> 00:02:06,740 If not, we'll just highlight a little bit about what we know about Haley and we'll do our 43 00:02:06,740 --> 00:02:11,280 best to represent who she is as a coach in the world and get her on deck, too. 44 00:02:11,280 --> 00:02:14,880 But before we go into Haley, we're going to talk about some of the sponsors that we have 45 00:02:14,880 --> 00:02:15,880 here. 46 00:02:15,880 --> 00:02:17,540 These are not paid for sponsors, by the way. 47 00:02:17,540 --> 00:02:20,940 These are businesses that I work directly with that I just really love. 48 00:02:20,940 --> 00:02:23,440 One of them is one of our providers, ColdClick. 49 00:02:23,440 --> 00:02:26,560 They help us with our LinkedIn automation, which, again, we're going to be talking about 50 00:02:26,560 --> 00:02:29,360 that today, how to do messaging effectively. 51 00:02:29,360 --> 00:02:30,560 We'll get Haley's opinion on that. 52 00:02:30,560 --> 00:02:31,560 Good. 53 00:02:31,560 --> 00:02:33,480 I see her on the back studio again, so we're good to go there. 54 00:02:33,480 --> 00:02:34,480 I was worried. 55 00:02:34,480 --> 00:02:38,020 It's like, maybe I said something that offended Haley and she abandoned Chip. 56 00:02:38,020 --> 00:02:39,640 We don't know each other super well. 57 00:02:39,640 --> 00:02:43,120 So a lot of this is very raw and real as we talk about Vision. 58 00:02:43,120 --> 00:02:45,640 And I'm grateful to have her here. 59 00:02:45,640 --> 00:02:46,640 It's going to be fun. 60 00:02:46,640 --> 00:02:49,280 Anyway, ColdClick, very important. 61 00:02:49,280 --> 00:02:51,120 Oh, I saw her smile. 62 00:02:51,120 --> 00:02:54,900 And so I know she's good to go, but there must be some internet thing going on. 63 00:02:54,900 --> 00:02:56,760 So anyway, I'm going to keep going. 64 00:02:56,760 --> 00:03:00,840 Tapmental.io is the other solution that I wanted to highlight. 65 00:03:00,840 --> 00:03:02,760 Tapmental is run by David Goodall. 66 00:03:02,760 --> 00:03:09,160 And if you're in the construction space or you have a husband or wife who works in blue 67 00:03:09,160 --> 00:03:17,880 collar businesses, Dave's got the personality to really help with mindset shifts and understanding 68 00:03:17,880 --> 00:03:22,080 how to implement the right systems based on where you're at as a business owner in order 69 00:03:22,080 --> 00:03:24,440 to help you gain your time back. 70 00:03:24,440 --> 00:03:26,640 And he works with a lot of really, really impressive companies. 71 00:03:26,640 --> 00:03:31,160 And every time I've talked to him about strategy and systems and what he does, the man cuts 72 00:03:31,160 --> 00:03:34,160 through it like a hot knife through butter, like through frozen butter. 73 00:03:34,160 --> 00:03:35,160 It is so cool. 74 00:03:35,160 --> 00:03:36,840 He's like, that's how you do it, Jackson. 75 00:03:36,840 --> 00:03:39,160 I'm like, dang, dude, like he really gets it. 76 00:03:39,160 --> 00:03:41,260 So I do recommend taking out Tapmental. 77 00:03:41,260 --> 00:03:42,260 Love the guy. 78 00:03:42,260 --> 00:03:43,840 Appreciate him super a whole lot. 79 00:03:43,840 --> 00:03:45,480 Now let's go into the water project. 80 00:03:45,480 --> 00:03:49,960 The water project is something that I always talk about on the show, as you know, and if 81 00:03:49,960 --> 00:03:55,160 you haven't shared it yet, do me a favor, share it with people or tell us what is the 82 00:03:55,160 --> 00:03:56,600 cause that you would recommend. 83 00:03:56,600 --> 00:03:58,640 We've got a couple of people tuned in. 84 00:03:58,640 --> 00:04:04,100 Said Rajee, if you know of a nonprofit organization that you would like to see us contribute to 85 00:04:04,100 --> 00:04:07,200 or talk about, please drop in the comments. 86 00:04:07,200 --> 00:04:08,200 I recommend it. 87 00:04:08,200 --> 00:04:10,920 We have so much opportunity to give back in this world. 88 00:04:10,920 --> 00:04:15,080 The water projects, the place that I choose to give back to most because it's just so 89 00:04:15,080 --> 00:04:16,080 transparent. 90 00:04:16,080 --> 00:04:19,480 You can see where your dollar goes and you can change the lives of people who don't have 91 00:04:19,480 --> 00:04:23,280 access to clean drinking water so they can spend more time in school, spend more time 92 00:04:23,280 --> 00:04:27,600 taking care of their families, spend more time looking for jobs or creating an economy. 93 00:04:27,600 --> 00:04:31,620 The type of impact that we can have by raising up the rest of the world that does not have 94 00:04:31,620 --> 00:04:37,640 access to cool technologies like StreamYard, what we're using to host this podcast or the 95 00:04:37,640 --> 00:04:41,680 automation systems we're using or the ability to hire somebody like Haley in the first place 96 00:04:41,680 --> 00:04:43,440 to help us with our growth. 97 00:04:43,440 --> 00:04:48,140 These people, they don't often have access to those types of resources because they don't 98 00:04:48,140 --> 00:04:49,680 even have access to water. 99 00:04:49,680 --> 00:04:51,400 So it's the least we can do. 100 00:04:51,400 --> 00:04:56,600 There's my no shame, beg you into helping me help the world. 101 00:04:56,600 --> 00:05:02,160 And I really appreciate everybody who does their best to either give back or to share 102 00:05:02,160 --> 00:05:04,040 it with somebody who might be able to do that. 103 00:05:04,040 --> 00:05:07,400 So without further ado, I'm going to bring Haley on board. 104 00:05:07,400 --> 00:05:11,840 So Haley has a system called FAST, Framework for Marketing. 105 00:05:11,840 --> 00:05:13,680 She has business tips as well. 106 00:05:13,680 --> 00:05:17,400 I really want her to define where she's at in terms of what types of companies she's 107 00:05:17,400 --> 00:05:22,740 working with these days because as marketers, we tend to gain experience in different types 108 00:05:22,740 --> 00:05:26,040 of companies and transform as we go. 109 00:05:26,040 --> 00:05:27,760 So Haley, thanks for joining me on VisionPros today. 110 00:05:27,760 --> 00:05:28,760 I appreciate having you. 111 00:05:28,760 --> 00:05:29,760 Thank you. 112 00:05:29,760 --> 00:05:31,240 I'm excited to be here. 113 00:05:31,240 --> 00:05:32,240 Absolutely. 114 00:05:32,240 --> 00:05:33,800 So who's your market right now? 115 00:05:33,800 --> 00:05:38,800 Who should be listening in and why should they be listening to you specifically? 116 00:05:38,800 --> 00:05:39,800 Yeah. 117 00:05:39,800 --> 00:05:45,480 So my market is usually health, life and mindset coaches and or service providers. 118 00:05:45,480 --> 00:05:48,200 So usually in the online space. 119 00:05:48,200 --> 00:05:49,880 And why listen to me? 120 00:05:49,880 --> 00:05:51,480 Well, a couple of things. 121 00:05:51,480 --> 00:05:56,320 One, I used to work in business development and marketing for startups and they were usually 122 00:05:56,320 --> 00:05:58,840 personal development based or wellness companies. 123 00:05:58,840 --> 00:06:03,340 And what I learned from that experience is there are so many hats you have to wear as 124 00:06:03,340 --> 00:06:08,640 an entrepreneur and so many things you are just forced to figure out. 125 00:06:08,640 --> 00:06:13,080 And I had totally put I thought I had my dream job. 126 00:06:13,080 --> 00:06:17,880 I moved across the country for working for a wellness startup and I loved it. 127 00:06:17,880 --> 00:06:23,340 And I had just been told, oh, my gosh, you're going to maybe even get a promotion. 128 00:06:23,340 --> 00:06:27,600 But what happened was they had a bunch of delays that they did not foresee. 129 00:06:27,600 --> 00:06:30,960 They had brought everybody on board maybe a little too soon. 130 00:06:30,960 --> 00:06:37,400 And the entire team was let go actually on this day back in 2017 in one day. 131 00:06:37,400 --> 00:06:40,060 And that was my cue to be like, you know what? 132 00:06:40,060 --> 00:06:44,760 I always thought, well, even though I had a bachelor's degree in entrepreneurship, I 133 00:06:44,760 --> 00:06:50,200 had coaching certifications, I had started businesses on my own on the side, you know, 134 00:06:50,200 --> 00:06:55,240 throughout the previous like six or seven years, I had always told myself, I can't go 135 00:06:55,240 --> 00:06:56,520 full time in my business. 136 00:06:56,520 --> 00:06:59,360 I need more experience or I need to figure more things out. 137 00:06:59,360 --> 00:07:05,360 And what I realized when working at the startup was you they're all figuring it out. 138 00:07:05,360 --> 00:07:07,680 There's no time where you just have it all. 139 00:07:07,680 --> 00:07:09,760 You have the experience, you have all the things ready. 140 00:07:09,760 --> 00:07:13,460 You just have to start and figure it out before you feel ready. 141 00:07:13,460 --> 00:07:18,360 So that's when I went full time in helping health, life and mindset coaches because that 142 00:07:18,360 --> 00:07:25,200 had been kind of like industries I was familiar with and had some certifications in and understood 143 00:07:25,200 --> 00:07:26,260 and was passionate about. 144 00:07:26,260 --> 00:07:32,000 And so I did that in 2017, started a podcast and developed what I call my FAST framework, 145 00:07:32,000 --> 00:07:38,040 which stands for Followers, Action, Sales, Time Management and Transformation. 146 00:07:38,040 --> 00:07:39,720 We can dive more into that if you want. 147 00:07:39,720 --> 00:07:46,160 But basically, those were the things that I found are important when growing your business 148 00:07:46,160 --> 00:07:47,520 and starting it. 149 00:07:47,520 --> 00:07:53,400 So that's a little bit about my background and how I get into it. 150 00:07:53,400 --> 00:07:54,400 Love it. 151 00:07:54,400 --> 00:07:55,440 I appreciate that. 152 00:07:55,440 --> 00:07:59,320 Let's define a little bit further than what's your vision for those that you serve? 153 00:07:59,320 --> 00:08:01,040 What do you hope to see them accomplish? 154 00:08:01,040 --> 00:08:02,040 Yeah. 155 00:08:02,040 --> 00:08:07,920 Well, definitely one of my visions is to help people who have a craft. 156 00:08:07,920 --> 00:08:14,080 So whether it is you love coaching or you just love whatever service you're passionate 157 00:08:14,080 --> 00:08:20,000 about, be able to gain the sales and marketing skills to actually turn it into a business 158 00:08:20,000 --> 00:08:23,120 instead of it being what we call like a hobby. 159 00:08:23,120 --> 00:08:27,480 Because what I see a lot of people do is they're so passionate about it, but they hate sales 160 00:08:27,480 --> 00:08:31,420 or they hate marketing and they can't get themselves to learn to find a way that they 161 00:08:31,420 --> 00:08:34,440 enjoy it or a way that works with their strengths. 162 00:08:34,440 --> 00:08:39,520 And so they end up doing a lot of free work, getting a little burnt out, needing to provide 163 00:08:39,520 --> 00:08:41,540 for themselves in a different way. 164 00:08:41,540 --> 00:08:46,240 And then eventually their business or what they wanted to be their business just turns 165 00:08:46,240 --> 00:08:49,640 into a hobby because they were never able to figure it out. 166 00:08:49,640 --> 00:08:56,440 So my vision is to help you actually sustain it and build up those skills that are required 167 00:08:56,440 --> 00:08:59,080 and find it a way to do marketing your way. 168 00:08:59,080 --> 00:09:04,000 And I think that there's a lot of different paths that are great. 169 00:09:04,000 --> 00:09:08,120 So it doesn't have to be a one size fits all. 170 00:09:08,120 --> 00:09:09,680 Absolutely. 171 00:09:09,680 --> 00:09:11,600 And what about your vision for yourself? 172 00:09:11,600 --> 00:09:15,560 So over the next five to 20 years, what do you see yourself? 173 00:09:15,560 --> 00:09:18,200 What do you want to accomplish or what do you want to be doing? 174 00:09:18,200 --> 00:09:19,200 Yeah. 175 00:09:19,200 --> 00:09:24,240 Well, my other part of my mission, which I didn't share, but it's something I'm passionate 176 00:09:24,240 --> 00:09:31,680 about for myself too, is I really believe that if we want to do something, we have the 177 00:09:31,680 --> 00:09:32,680 capacity. 178 00:09:32,680 --> 00:09:38,720 And to give people an internal locus of control through the method of business is really what 179 00:09:38,720 --> 00:09:39,720 I'm passionate about. 180 00:09:39,720 --> 00:09:45,680 I love seeing women or people who are newer to business see themselves like, wow, I didn't 181 00:09:45,680 --> 00:09:46,680 think I could do that. 182 00:09:46,680 --> 00:09:47,680 And I did. 183 00:09:47,680 --> 00:09:52,040 So for me, my game or my vision is to just keep doing that with myself, keep breaking 184 00:09:52,040 --> 00:09:54,560 the ceiling of what I thought I could do. 185 00:09:54,560 --> 00:09:58,640 And I'm going to be doing that through my monthly membership that I've started this 186 00:09:58,640 --> 00:10:06,480 year and through just continuing to help clients and grow the business and make client, I'm 187 00:10:06,480 --> 00:10:10,280 really prioritizing cleaning up all of my stuff. 188 00:10:10,280 --> 00:10:16,760 So I've been doing little back behind the scenes audits of all my programs and landing 189 00:10:16,760 --> 00:10:17,760 pages and stuff. 190 00:10:17,760 --> 00:10:21,600 I'm in a phase right now of really slowing down to speed up. 191 00:10:21,600 --> 00:10:26,280 And it's been really exciting what I think is coming in the future. 192 00:10:26,280 --> 00:10:27,280 So yeah. 193 00:10:27,280 --> 00:10:28,280 That's awesome. 194 00:10:28,280 --> 00:10:31,960 I think that was one of the most clearly defined personal visions that I've probably had on 195 00:10:31,960 --> 00:10:33,840 the show so far. 196 00:10:33,840 --> 00:10:36,040 So that's cool. 197 00:10:36,040 --> 00:10:39,920 I sometimes, my guests go into more of their vision for who they serve. 198 00:10:39,920 --> 00:10:42,000 And that's fine too. 199 00:10:42,000 --> 00:10:46,560 But I love the balance of also knowing what it is that you want for you. 200 00:10:46,560 --> 00:10:48,800 And it does tie into what you're doing for others. 201 00:10:48,800 --> 00:10:55,240 But there was a very clear definition of kind of what you get out of that and how it serves 202 00:10:55,240 --> 00:10:56,240 your interests. 203 00:10:56,240 --> 00:11:02,040 We're going to have a lot of time to dive into some of the elements that you talked 204 00:11:02,040 --> 00:11:07,880 about the fast, those who are forced into entrepreneurship, focus and control. 205 00:11:07,880 --> 00:11:10,400 Those are elements I might want to come back to. 206 00:11:10,400 --> 00:11:13,640 If you have questions about these and you're listening in, of course, feel free to drop 207 00:11:13,640 --> 00:11:18,200 it in the comments and we'll either circle back to those at the end or we'll actually 208 00:11:18,200 --> 00:11:22,600 do a special shout out and do a special episode or segment, a loom video or something for 209 00:11:22,600 --> 00:11:24,080 you specifically. 210 00:11:24,080 --> 00:11:27,440 Whatever makes the most sense for the nature of your question. 211 00:11:27,440 --> 00:11:34,040 But I want to dive into a new tone, a little bit of a darker subject. 212 00:11:34,040 --> 00:11:37,160 So you've had lots of business experience already. 213 00:11:37,160 --> 00:11:40,540 You've learned things in school as well. 214 00:11:40,540 --> 00:11:45,140 What has been your worst business experience ever? 215 00:11:45,140 --> 00:11:47,260 This is such a great question. 216 00:11:47,260 --> 00:11:50,280 And I think I tend to block them out of my memory. 217 00:11:50,280 --> 00:11:51,280 Sure. 218 00:11:51,280 --> 00:11:57,920 It's hard for me to think of it, but I will say that one thing I learned about, I don't 219 00:11:57,920 --> 00:12:02,160 think this is a bad, I can't call it like my worst experience ever because I learned 220 00:12:02,160 --> 00:12:11,360 from it, but I realized that I want to not have a business partner. 221 00:12:11,360 --> 00:12:16,560 Where I had a business partner and we were, and again, this was not the worst. 222 00:12:16,560 --> 00:12:18,760 I adore him. 223 00:12:18,760 --> 00:12:21,680 We are great companions. 224 00:12:21,680 --> 00:12:24,200 He's a mentor of mine. 225 00:12:24,200 --> 00:12:25,360 Not the worst thing ever at all. 226 00:12:25,360 --> 00:12:32,260 But what was bad is that we were both had different visions and had different ways of 227 00:12:32,260 --> 00:12:33,840 doing things. 228 00:12:33,840 --> 00:12:39,880 And it just felt like we thought because we had, we're two really smart people with a 229 00:12:39,880 --> 00:12:43,280 lot of talents, putting that together, we thought it'd be amplified. 230 00:12:43,280 --> 00:12:47,680 But what ended up happening is we both were just always like, well, I want to do this 231 00:12:47,680 --> 00:12:49,600 and I want to do this and I want to do that. 232 00:12:49,600 --> 00:12:53,840 And so it just ended up being like, we're both too strong, independent people. 233 00:12:53,840 --> 00:12:56,360 And we just kind of realized it wasn't working. 234 00:12:56,360 --> 00:12:58,160 So that was one thing. 235 00:12:58,160 --> 00:13:02,660 And then the other thing is thinking I wanted to do a ton of marketing services and I tried 236 00:13:02,660 --> 00:13:04,680 to do too many. 237 00:13:04,680 --> 00:13:08,960 And I realized I just need to focus on what I'm really good at, which is LinkedIn, Leadgen 238 00:13:08,960 --> 00:13:11,980 for clients and my coaching and consulting for clients. 239 00:13:11,980 --> 00:13:13,960 So I've narrowed it down. 240 00:13:13,960 --> 00:13:18,840 And I did do, I was very focused on that for quite a while in my business, but there was 241 00:13:18,840 --> 00:13:22,440 a time where I started to do, and I think we all do this as entrepreneurs, like the 242 00:13:22,440 --> 00:13:25,080 shiny object syndrome, like, oh, I could do this service for them. 243 00:13:25,080 --> 00:13:26,080 I could do that for them. 244 00:13:26,080 --> 00:13:27,560 I could do this for them. 245 00:13:27,560 --> 00:13:31,280 And that was just took me away from my core competencies. 246 00:13:31,280 --> 00:13:33,760 Yeah, yeah, yeah, absolutely. 247 00:13:33,760 --> 00:13:40,520 If anybody's faced business partner trauma, then you know what Haley's talking about. 248 00:13:40,520 --> 00:13:42,800 So I've been there as well. 249 00:13:42,800 --> 00:13:46,360 I've had my good partnerships and my not so good partnerships. 250 00:13:46,360 --> 00:13:51,520 Also friendly relationships that we decided to split ways because the business aspect 251 00:13:51,520 --> 00:13:52,520 wasn't working out. 252 00:13:52,520 --> 00:13:58,400 We're still great friends, but it is definitely a different battle, a different type of way 253 00:13:58,400 --> 00:14:00,000 to play the game. 254 00:14:00,000 --> 00:14:01,900 And not all games are equal. 255 00:14:01,900 --> 00:14:03,780 Not all sports are equal. 256 00:14:03,780 --> 00:14:09,720 So there's lots of you got to gravitate towards what you're best at and what you find most 257 00:14:09,720 --> 00:14:11,340 attractive for your situation. 258 00:14:11,340 --> 00:14:13,400 So I appreciate the insight on that. 259 00:14:13,400 --> 00:14:15,400 Do you have a best experience? 260 00:14:15,400 --> 00:14:18,560 Yeah, oh my gosh, so many. 261 00:14:18,560 --> 00:14:22,920 I will say one just constant is client wins. 262 00:14:22,920 --> 00:14:28,280 Like I keep a whole folder of client wins that I can return back to anytime I need like 263 00:14:28,280 --> 00:14:31,280 a boost of like, why am I doing this again? 264 00:14:31,280 --> 00:14:36,580 So I just love seeing my clients succeed and do things they thought they can do and exceed 265 00:14:36,580 --> 00:14:38,700 their expectations. 266 00:14:38,700 --> 00:14:39,700 So that's one thing. 267 00:14:39,700 --> 00:14:45,800 Another thing recently that was pretty cool and this happened this year is I was able 268 00:14:45,800 --> 00:14:53,080 to interview Amy Porterfield and I did not expect that, but she had a book coming out 269 00:14:53,080 --> 00:14:56,880 and her team reached out and said, you know, we're doing these live, this like live blips 270 00:14:56,880 --> 00:14:58,480 of interviews. 271 00:14:58,480 --> 00:15:00,340 And I was like, heck yeah. 272 00:15:00,340 --> 00:15:04,560 So that was just super cool because she was one of my early mentors when I first started 273 00:15:04,560 --> 00:15:08,200 and I had no idea like who is in this online space? 274 00:15:08,200 --> 00:15:09,200 How does this work? 275 00:15:09,200 --> 00:15:11,920 So that was like a full circle moment. 276 00:15:11,920 --> 00:15:13,360 Can I say one other worse? 277 00:15:13,360 --> 00:15:15,160 I should have said this for the worst. 278 00:15:15,160 --> 00:15:16,160 Sure. 279 00:15:16,160 --> 00:15:17,160 Yeah, of course. 280 00:15:17,160 --> 00:15:18,160 One thing. 281 00:15:18,160 --> 00:15:19,160 Okay. 282 00:15:19,160 --> 00:15:20,160 This also happened this year. 283 00:15:20,160 --> 00:15:29,840 I had a community that was on Facebook that grew to look over 4,500 members or something 284 00:15:29,840 --> 00:15:34,840 throughout the years and great group was getting organically searched in Facebook at this point 285 00:15:34,840 --> 00:15:37,800 because there were so many members that kept growing. 286 00:15:37,800 --> 00:15:43,320 And I got unfortunately my page, my business page I'd been building with like 7,000 plus 287 00:15:43,320 --> 00:15:46,640 followers and group hacked this year. 288 00:15:46,640 --> 00:15:53,360 And that was such a pain because Facebook doesn't really support people and their support 289 00:15:53,360 --> 00:15:54,780 is the worst. 290 00:15:54,780 --> 00:16:01,320 So I had to start from scratch and the good news is, and what I learned from this is you, 291 00:16:01,320 --> 00:16:04,800 you know, I had an email list, I had an Instagram, I had a LinkedIn. 292 00:16:04,800 --> 00:16:08,280 It wasn't my only, I wasn't putting all my eggs in one basket. 293 00:16:08,280 --> 00:16:09,280 So that was the good news. 294 00:16:09,280 --> 00:16:16,080 The bad news is I lost years of efforts and people who were in my community and whatnot. 295 00:16:16,080 --> 00:16:19,600 But it's also good because it's kind of a reawakening of like who wants to continue 296 00:16:19,600 --> 00:16:23,480 on this journey with me and you start to realize that people who come back and find you in 297 00:16:23,480 --> 00:16:27,480 the new groups, I started a new group called the marketing hub. 298 00:16:27,480 --> 00:16:32,120 And so that was cool to see like, wow, you know, even though this happened, there are 299 00:16:32,120 --> 00:16:34,840 people who continue to follow your journey. 300 00:16:34,840 --> 00:16:38,480 And so that's just a whole nother thing. 301 00:16:38,480 --> 00:16:39,640 I'm so glad you shared it. 302 00:16:39,640 --> 00:16:44,880 Now there's so many, there's so many little powerful lessons in there, you know, and sometimes 303 00:16:44,880 --> 00:16:46,680 it's that fulcrum, right? 304 00:16:46,680 --> 00:16:51,120 That point that is the most powerful and the process of understanding. 305 00:16:51,120 --> 00:16:55,360 It's like if you got all your eggs in one basket, like didn't make a little mental note, 306 00:16:55,360 --> 00:16:57,960 you know, you want to start diversifying your outreach. 307 00:16:57,960 --> 00:17:02,760 If you have a password, this password one, two, three, you know, like, sorry, I just 308 00:17:02,760 --> 00:17:07,160 guessed it, but go ahead and like go in, update that password. 309 00:17:07,160 --> 00:17:09,080 There's little things that need to be done. 310 00:17:09,080 --> 00:17:15,720 And so many like maintenance security things I now like put in my schedule now after that 311 00:17:15,720 --> 00:17:17,840 experience. 312 00:17:17,840 --> 00:17:22,720 Especially as you become more on the radar, you know, and that's a big thing for people 313 00:17:22,720 --> 00:17:27,240 to realize there are different levels of success and there's different vulnerabilities, just 314 00:17:27,240 --> 00:17:33,360 like in marketing, we learn to pre-qualify those that we go after. 315 00:17:33,360 --> 00:17:35,880 White collar criminals do the same. 316 00:17:35,880 --> 00:17:38,320 They do their pre-qualifications too. 317 00:17:38,320 --> 00:17:42,040 And so if you get to new stages, they're going to know like, Oh, this person's not ready 318 00:17:42,040 --> 00:17:43,040 for this yet. 319 00:17:43,040 --> 00:17:49,400 We can get them on scam A, B or C. You got to be, you got to be smart enough to and wise 320 00:17:49,400 --> 00:17:55,360 enough to dive into those, those preparations you can make or you get them in the hard way. 321 00:17:55,360 --> 00:17:57,720 And I've been there many times learning the hard way. 322 00:17:57,720 --> 00:17:59,060 You don't know what you don't know. 323 00:17:59,060 --> 00:18:01,980 So settle in, realize you're not alone. 324 00:18:01,980 --> 00:18:07,780 A lot of us entrepreneurs, we all face serious disasters at times. 325 00:18:07,780 --> 00:18:09,480 And thank you for doubling down. 326 00:18:09,480 --> 00:18:10,760 That was fun. 327 00:18:10,760 --> 00:18:12,680 So your best experiences were awesome. 328 00:18:12,680 --> 00:18:14,540 You got Amy Porterfield to come on your show. 329 00:18:14,540 --> 00:18:15,540 That's huge. 330 00:18:15,540 --> 00:18:17,640 For anybody that doesn't know Amy Porterfield, just Google her. 331 00:18:17,640 --> 00:18:21,160 If you Google her, you will know instantly how amazing she is. 332 00:18:21,160 --> 00:18:23,600 And let's dive into your powerful lessons. 333 00:18:23,600 --> 00:18:28,920 So what powerful lesson do you feel the visionaries can learn from your experience? 334 00:18:28,920 --> 00:18:30,600 Ooh, okay. 335 00:18:30,600 --> 00:18:32,440 What powerful lesson? 336 00:18:32,440 --> 00:18:33,760 A couple of things. 337 00:18:33,760 --> 00:18:40,320 One, I think one of the best things about business is it forces you to build traits 338 00:18:40,320 --> 00:18:44,200 that will serve you in every area of your business that you don't even realize. 339 00:18:44,200 --> 00:18:50,480 Like, so the power of just the byproduct effect of like, so for example, if let's say like 340 00:18:50,480 --> 00:18:55,360 for me, I'm taking a Facebook ads course, and it's so much more than me just running 341 00:18:55,360 --> 00:18:58,960 ads, learning how to do ads and learning how to make money from ads. 342 00:18:58,960 --> 00:19:04,120 What's happening while I'm taking this course is I'm learning the skill of patience. 343 00:19:04,120 --> 00:19:07,240 I'm learning how to be really technical. 344 00:19:07,240 --> 00:19:10,760 I'm learning how to use metrics more and look at data. 345 00:19:10,760 --> 00:19:16,960 I'm learning how just conversion rates and not getting my feelings involved in those. 346 00:19:16,960 --> 00:19:21,080 Like there's so many little byproduct things, whether or not I'm seeing results from the 347 00:19:21,080 --> 00:19:27,000 actual course itself yet, I care way more about who I become in the process. 348 00:19:27,000 --> 00:19:31,800 And so what I would share with everybody is like some of the who I've become in the process 349 00:19:31,800 --> 00:19:37,320 that I think has served me well is asking solution oriented questions. 350 00:19:37,320 --> 00:19:41,920 So anytime in your business you're stuck or you're feeling like, why can't I figure this 351 00:19:41,920 --> 00:19:43,920 out or why is this so hard? 352 00:19:43,920 --> 00:19:50,640 Shifting to like, what if this was easy or what if I was borrowing beliefs from Amy Porterfield 353 00:19:50,640 --> 00:19:55,680 or what if like just shifting the question to something more positive that opens up opportunities 354 00:19:55,680 --> 00:19:56,680 is key. 355 00:19:56,680 --> 00:19:58,320 And then the other thing is being willing. 356 00:19:58,320 --> 00:20:03,880 So willingness, I had the willingness to build up this Facebook group and have it all taken 357 00:20:03,880 --> 00:20:04,880 away from me. 358 00:20:04,880 --> 00:20:09,720 And my snapback rate was like I was maybe sad about it for a day, but then I was like, 359 00:20:09,720 --> 00:20:11,280 okay, we're starting a new group. 360 00:20:11,280 --> 00:20:13,080 Here's what we're doing, blah, blah, blah. 361 00:20:13,080 --> 00:20:18,040 So having the willingness to put yourself out there, get trampled on, get yourself punched 362 00:20:18,040 --> 00:20:23,260 in the face and still being willing to do it, but because you just know that's part 363 00:20:23,260 --> 00:20:28,720 of it because the wins are also that big and it can, you know, it's both, you're going 364 00:20:28,720 --> 00:20:32,440 to have both no matter what, the bigger the wins you have, the bigger the punches in the 365 00:20:32,440 --> 00:20:33,680 face you're going to also have. 366 00:20:33,680 --> 00:20:40,040 So being willing to feel feelings and have a big capacity for that I think is key in 367 00:20:40,040 --> 00:20:44,400 entrepreneurship because you are doing something totally uncertain. 368 00:20:44,400 --> 00:20:45,400 Absolutely. 369 00:20:45,400 --> 00:20:50,520 And you could say that about anything in life, to be honest, but some people feel like, okay, 370 00:20:50,520 --> 00:20:53,320 the job path is more certain because I get these responsibilities. 371 00:20:53,320 --> 00:20:56,800 I'm, you know, I clock in, I clock out, et cetera. 372 00:20:56,800 --> 00:20:58,980 So you could argue that there's more certainty there. 373 00:20:58,980 --> 00:21:06,480 But the whole point is you have to be willing to experience all of the uncertainty and defeat 374 00:21:06,480 --> 00:21:08,960 and rejection, et cetera. 375 00:21:08,960 --> 00:21:09,960 Well said. 376 00:21:09,960 --> 00:21:17,440 I mean, you have the ability to transition, Haley, between different dialects and I think 377 00:21:17,440 --> 00:21:18,440 it's fine. 378 00:21:18,440 --> 00:21:20,240 I don't have as good of an ability to do that as you do. 379 00:21:20,240 --> 00:21:23,800 I can see it and I can recognize and hear it, but I can't do it very well. 380 00:21:23,800 --> 00:21:26,000 I'm not as diplomatic. 381 00:21:26,000 --> 00:21:31,320 And so I catch some of these words that you use, like you use the word force twice already. 382 00:21:31,320 --> 00:21:33,800 You also use the word wanting more control. 383 00:21:33,800 --> 00:21:36,520 And there's a certain paradigm that's being built. 384 00:21:36,520 --> 00:21:41,140 And those are elements that you gravitate towards as important. 385 00:21:41,140 --> 00:21:43,440 You also talked about this willingness to be punched in the face. 386 00:21:43,440 --> 00:21:44,440 It reminds me of that cartoon. 387 00:21:44,440 --> 00:21:46,080 I don't remember what it was, but he says, not the face. 388 00:21:46,080 --> 00:21:47,080 You know, it's not the face. 389 00:21:47,080 --> 00:21:50,440 Hit me anywhere else, but not there. 390 00:21:50,440 --> 00:21:51,440 And I was like, okay. 391 00:21:51,440 --> 00:21:52,560 But you're right. 392 00:21:52,560 --> 00:21:58,720 As an entrepreneur, you have to be extremely vulnerable if you're going to win. 393 00:21:58,720 --> 00:22:00,960 That's my, what I, I'm an if guy. 394 00:22:00,960 --> 00:22:02,560 That's what I argue with people on accidents. 395 00:22:02,560 --> 00:22:05,920 I'm like, well, you know, you don't have to. 396 00:22:05,920 --> 00:22:09,840 You can lose your opportunity. 397 00:22:09,840 --> 00:22:16,520 But, and I like that, that reality too, because you, you paint a picture of something that 398 00:22:16,520 --> 00:22:18,840 a lot of people haven't forbid. 399 00:22:18,840 --> 00:22:20,720 You know, I get, I get a mark on my face. 400 00:22:20,720 --> 00:22:22,320 There's this vanity we feel, right? 401 00:22:22,320 --> 00:22:27,480 I usually say like, you have to be willing to let people throw sand in your face as well. 402 00:22:27,480 --> 00:22:31,520 I'm like, and as an entrepreneur, you're like, you learn to wear a visor for one. 403 00:22:31,520 --> 00:22:33,720 You also learn to appreciate the taste of sand. 404 00:22:33,720 --> 00:22:42,880 You just, you just, so with, with those funny analogies and side tangents out of the way, 405 00:22:42,880 --> 00:22:44,640 I got to ask who's the Facebook ads course. 406 00:22:44,640 --> 00:22:45,760 Do you mind sharing that? 407 00:22:45,760 --> 00:22:46,760 Which one are you? 408 00:22:46,760 --> 00:22:47,760 Yeah. 409 00:22:47,760 --> 00:22:48,760 I'm in Claire Pelotro's. 410 00:22:48,760 --> 00:22:49,760 Yeah. 411 00:22:49,760 --> 00:22:55,560 I think it's called, I don't, I think, I don't know the actual name of it, but that's, I 412 00:22:55,560 --> 00:22:56,560 got you that. 413 00:22:56,560 --> 00:22:57,560 That's good enough right there. 414 00:22:57,560 --> 00:23:03,040 So you can look up on Google if you're listening, Claire Paltrow and Facebook ads, and I'm pretty 415 00:23:03,040 --> 00:23:04,800 sure it'll pop up. 416 00:23:04,800 --> 00:23:09,280 And we'll also, we'll be willing to put in the show notes as well. 417 00:23:09,280 --> 00:23:10,280 So that's cool. 418 00:23:10,280 --> 00:23:11,280 I haven't heard of her yet. 419 00:23:11,280 --> 00:23:16,440 I look at John Loomer as well as an opportunity. 420 00:23:16,440 --> 00:23:20,520 He's very transparent about how he does things and super holistic. 421 00:23:20,520 --> 00:23:22,960 And so I don't know, Claire, otherwise I would say like, Hey, cool. 422 00:23:22,960 --> 00:23:25,680 Or hey, like, Oh, interesting. 423 00:23:25,680 --> 00:23:29,840 Now you guys know anybody hears my podcast and I go, Oh, interesting. 424 00:23:29,840 --> 00:23:33,200 Excuse me, let's keep the vision on point. 425 00:23:33,200 --> 00:23:35,320 Let's say that. 426 00:23:35,320 --> 00:23:38,880 So with the powerful lessons, thank you again for that. 427 00:23:38,880 --> 00:23:43,540 And for revealing some of the processes that you're continuing to work on, also revealing 428 00:23:43,540 --> 00:23:47,240 that there's powerful opportunities to niche down. 429 00:23:47,240 --> 00:23:52,960 I think that's really important for people to recognize as, as polarizing as I am about 430 00:23:52,960 --> 00:23:53,960 that. 431 00:23:53,960 --> 00:23:56,360 And I'm usually like, don't tell me niche down. 432 00:23:56,360 --> 00:23:57,560 How niche is Google? 433 00:23:57,560 --> 00:23:58,620 How niche is Disney? 434 00:23:58,620 --> 00:24:00,300 How niche is Amazon? 435 00:24:00,300 --> 00:24:02,960 That doesn't mean you can't be niche and that you shouldn't be. 436 00:24:02,960 --> 00:24:06,780 This is your vision and what you're building. 437 00:24:06,780 --> 00:24:10,020 And you know the type of audience that you should be going after. 438 00:24:10,020 --> 00:24:15,680 So it is definitely something worth considering because it could be that key intuition that 439 00:24:15,680 --> 00:24:19,880 hopefully Haley has validated for you today. 440 00:24:19,880 --> 00:24:24,760 And if you look at Amazon, they started niche, they started just selling books and then they 441 00:24:24,760 --> 00:24:26,120 expanded, right? 442 00:24:26,120 --> 00:24:31,300 Tony Robbins started just doing hypnosis training for smokers. 443 00:24:31,300 --> 00:24:34,800 And then he became unleash your power for everybody. 444 00:24:34,800 --> 00:24:38,720 So I think there, I started with just health coaches. 445 00:24:38,720 --> 00:24:40,380 Now I work with realtors. 446 00:24:40,380 --> 00:24:43,920 I have clients who are, you know, I take it a little bit further though, too. 447 00:24:43,920 --> 00:24:47,160 I would say Tony Robbins started by crying and breathing, right? 448 00:24:47,160 --> 00:24:49,400 Those are the first two things he did in life. 449 00:24:49,400 --> 00:24:54,320 But I think when Amazon built his, when Jeff was building that vision, I think he had a 450 00:24:54,320 --> 00:24:59,800 very clear reality of where he wanted to take that at a grand scale. 451 00:24:59,800 --> 00:25:02,760 So I don't think he necessarily was at that day. 452 00:25:02,760 --> 00:25:03,880 And same thing with Tony. 453 00:25:03,880 --> 00:25:08,100 He had the Thanksgiving thing long before he was helping the, you know, he was 14 years 454 00:25:08,100 --> 00:25:11,200 old when he started to help families with Thanksgiving dinner. 455 00:25:11,200 --> 00:25:16,920 So we can look, I'm not saying anything negative about niche, but you just have to know as 456 00:25:16,920 --> 00:25:21,840 a human being, like, is that what your hearts and your mind is guiding you towards? 457 00:25:21,840 --> 00:25:26,680 Because I say it all the time, if I had told JK Rowling, hey, don't write that book on 458 00:25:26,680 --> 00:25:28,880 that napkin, it ain't going to work out. 459 00:25:28,880 --> 00:25:30,960 Like that's, that's not how you do this. 460 00:25:30,960 --> 00:25:32,160 There's a strategy to do it. 461 00:25:32,160 --> 00:25:37,680 Had I told her to do that and she listened, we wouldn't have a billionaire author. 462 00:25:37,680 --> 00:25:43,040 And so it's, it's your vision is what truly matters for you. 463 00:25:43,040 --> 00:25:46,520 And then me and Haley, we come in and we facilitate, you know, or anybody else that's in the coaching 464 00:25:46,520 --> 00:25:51,760 space that our, our job is to facilitate and inspire the direction you had rather than 465 00:25:51,760 --> 00:25:52,760 control it. 466 00:25:52,760 --> 00:25:54,560 So that's also why I love what you do. 467 00:25:54,560 --> 00:26:02,520 Cause you talked about, you help these entrepreneurs gain focus and you help them gain control 468 00:26:02,520 --> 00:26:04,600 over their visions and their realities. 469 00:26:04,600 --> 00:26:09,200 So do you want to dive into fast or do you want to dive into other marketing concepts 470 00:26:09,200 --> 00:26:12,440 that also have to do with reach impact or beyond? 471 00:26:12,440 --> 00:26:14,800 I am open minded. 472 00:26:14,800 --> 00:26:19,400 I can go through the framework and if any questions come up from that, we could go there 473 00:26:19,400 --> 00:26:20,400 if you want. 474 00:26:20,400 --> 00:26:21,400 Yeah. 475 00:26:21,400 --> 00:26:24,960 So I think the, so the, whatever's going to be most beneficial from the audience, like 476 00:26:24,960 --> 00:26:32,440 if this was your last 20 minutes, I guess to my audience, then what do, what would we 477 00:26:32,440 --> 00:26:34,000 benefit most from? 478 00:26:34,000 --> 00:26:35,000 Yeah. 479 00:26:35,000 --> 00:26:36,000 Okay. 480 00:26:36,000 --> 00:26:40,440 Well, I think the first thing I could go through the fast framework and kind of share the common 481 00:26:40,440 --> 00:26:45,600 things I'm seeing as like mistakes or tweaks to maybe make within each. 482 00:26:45,600 --> 00:26:54,600 So the framework stands for, as I said, followers, action, sales, time management and transformation. 483 00:26:54,600 --> 00:26:59,960 And what I mean by followers is figuring out where have your, first of all, if you are 484 00:26:59,960 --> 00:27:01,440 going to have a niche, who are they? 485 00:27:01,440 --> 00:27:03,160 Who is your ideal client? 486 00:27:03,160 --> 00:27:04,160 Who do you want to work with? 487 00:27:04,160 --> 00:27:05,160 What do you want to help them with? 488 00:27:05,160 --> 00:27:07,840 Of course, that's like your foundations you have to figure out. 489 00:27:07,840 --> 00:27:13,000 But then once you know that ask yourself, have I had any past success with this niche? 490 00:27:13,000 --> 00:27:17,440 So in other words, have you, when you have booked clients in the past, where did those 491 00:27:17,440 --> 00:27:19,240 people find you? 492 00:27:19,240 --> 00:27:21,920 What were the reasons why they signed up? 493 00:27:21,920 --> 00:27:24,080 What post did it for them? 494 00:27:24,080 --> 00:27:25,800 What testimonial did it for them? 495 00:27:25,800 --> 00:27:26,800 Right? 496 00:27:26,800 --> 00:27:31,040 Like try to really dig into that because what we want to do before we had anything new is 497 00:27:31,040 --> 00:27:35,480 just do better and more of the things that have worked in the past. 498 00:27:35,480 --> 00:27:40,100 So if it's been word of mouth and you don't already have a referral program or like a 499 00:27:40,100 --> 00:27:44,240 some kind of incentive of bring a friend or whatever, that would be the first thing I 500 00:27:44,240 --> 00:27:45,240 focus on. 501 00:27:45,240 --> 00:27:50,480 So low hanging fruit first for how you can attract more clients through what has worked 502 00:27:50,480 --> 00:27:57,080 in the past and then exploring, okay, where do these people who I want to attract, what 503 00:27:57,080 --> 00:27:58,080 resonates with them? 504 00:27:58,080 --> 00:27:59,080 Where do they hang out? 505 00:27:59,080 --> 00:28:00,360 What podcasts do they listen to? 506 00:28:00,360 --> 00:28:05,160 What conferences do they go to, et cetera, and deciding which of those you're going to 507 00:28:05,160 --> 00:28:06,160 get in front of them. 508 00:28:06,160 --> 00:28:07,160 Let's slow down. 509 00:28:07,160 --> 00:28:11,080 I want to go back because I think I want to dive into some of your depths with that first 510 00:28:11,080 --> 00:28:12,080 concept. 511 00:28:12,080 --> 00:28:16,240 So when you talk about going back to the word of mouth customers or you talk about going 512 00:28:16,240 --> 00:28:21,880 to those first customers and finding out why did they buy, you mentioned, like what influenced 513 00:28:21,880 --> 00:28:26,600 them, what does that look like? 514 00:28:26,600 --> 00:28:29,040 I know a lot of people in this market that say, okay, cool. 515 00:28:29,040 --> 00:28:33,340 I think this person bought for this reason and I think this person bought for this reason. 516 00:28:33,340 --> 00:28:37,120 So this must be what we sell from now on because two people, we think we know what two people 517 00:28:37,120 --> 00:28:38,120 thought about that. 518 00:28:38,120 --> 00:28:42,640 What do you actually do or recommend people do to figure that out? 519 00:28:42,640 --> 00:28:43,640 Yes. 520 00:28:43,640 --> 00:28:49,880 So part of what I do is I have a welcome form and I literally ask like, why did you choose 521 00:28:49,880 --> 00:28:52,240 me over other options? 522 00:28:52,240 --> 00:28:54,160 How did you find me? 523 00:28:54,160 --> 00:28:55,840 Or I ask that in my call form too. 524 00:28:55,840 --> 00:28:58,280 How did you find me? 525 00:28:58,280 --> 00:29:02,320 That way I'm always keeping track of where are these people coming from. 526 00:29:02,320 --> 00:29:07,520 The other thing though is when you're actually, like let's say you want to work with more 527 00:29:07,520 --> 00:29:09,080 of that type of person. 528 00:29:09,080 --> 00:29:12,240 So you have a client who you love. 529 00:29:12,240 --> 00:29:18,520 I would ask yourself, what are the common traits you're seeing with these people and 530 00:29:18,520 --> 00:29:22,660 can you bring your marketing attention to that? 531 00:29:22,660 --> 00:29:27,780 So in other words, it's not, I don't say this in all my marketing, but a lot of my clients 532 00:29:27,780 --> 00:29:35,000 are from the Midwest, family oriented, have a passion for wellness and personal care and 533 00:29:35,000 --> 00:29:37,400 personal development. 534 00:29:37,400 --> 00:29:46,220 Sometimes they're faith-based and like I could spot, like I could pretty much know if I saw 535 00:29:46,220 --> 00:29:49,120 my lady, like that's her. 536 00:29:49,120 --> 00:29:55,780 So I think it's good to start compiling that in your head so that when you are doing videos 537 00:29:55,780 --> 00:30:00,200 and doing partnerships and stuff, you can speak to that person. 538 00:30:00,200 --> 00:30:04,480 And then the other thing is if you want to get more of those kinds of clients, okay, 539 00:30:04,480 --> 00:30:09,880 could you have something where you host clients and they can bring someone or could you offer 540 00:30:09,880 --> 00:30:16,280 to their friends something that's a quick win and if they enroll you have some kind 541 00:30:16,280 --> 00:30:20,120 of referral commission or incentive or something like that. 542 00:30:20,120 --> 00:30:24,520 I think you've brought up something super valuable and a lot of things that are valuable, 543 00:30:24,520 --> 00:30:32,440 but the last piece of recognizing these clients, seeing that they, being able to know who they 544 00:30:32,440 --> 00:30:37,840 are like before you even met them, that takes quite a bit of self-awareness as well as market 545 00:30:37,840 --> 00:30:39,320 awareness. 546 00:30:39,320 --> 00:30:45,440 And when you, I'm sorry, I lost my train of thought. 547 00:30:45,440 --> 00:30:53,760 It was so valuable what you said though, because when we're targeting our audiences, we need 548 00:30:53,760 --> 00:30:55,320 to make sure that we have our vision dialed in. 549 00:30:55,320 --> 00:30:56,320 Right? 550 00:30:56,320 --> 00:31:02,360 When we have that vision dialed in and we've created a cultural space that people want to 551 00:31:02,360 --> 00:31:07,280 belong to, that's what attracts that type of person to gravitate towards us. 552 00:31:07,280 --> 00:31:10,900 So what you said was, I don't necessarily say, hey, if you're this woman with this 553 00:31:10,900 --> 00:31:17,320 type of hair color and you wear this purse, then you would want to work with me. 554 00:31:17,320 --> 00:31:21,880 You're aware of those realities that those tangibles tend to exist and those patterns, 555 00:31:21,880 --> 00:31:25,280 but you're not necessarily calling that directly out in the market. 556 00:31:25,280 --> 00:31:28,440 You're attracting that to you by the way you present yourself. 557 00:31:28,440 --> 00:31:30,760 So I muddy the waters a little bit, but- 558 00:31:30,760 --> 00:31:33,280 No, no, that's good. 559 00:31:33,280 --> 00:31:37,880 It's not that I don't work with people who are from the East Coast or the West Coast 560 00:31:37,880 --> 00:31:43,120 or, you know, but values wise, there tends to be some themes and traits wise, there tends 561 00:31:43,120 --> 00:31:44,120 to be some themes. 562 00:31:44,120 --> 00:31:47,520 So I think you bring up a good point where you don't have to be like, oh, you know, that 563 00:31:47,520 --> 00:31:49,800 person doesn't seem like the right fit. 564 00:31:49,800 --> 00:31:50,800 So I'm out. 565 00:31:50,800 --> 00:31:51,800 Yeah. 566 00:31:51,800 --> 00:31:52,800 That's big. 567 00:31:52,800 --> 00:31:56,520 Well, and it's a language is more nuanced than we give credit for. 568 00:31:56,520 --> 00:32:00,920 I'm like, just as easy it is to define that I don't work with people who only speak Chinese. 569 00:32:00,920 --> 00:32:01,920 I'm not racist. 570 00:32:01,920 --> 00:32:05,920 It's not that I don't want to work with them or I don't want to help them, but they don't 571 00:32:05,920 --> 00:32:07,440 understand me and I don't understand them. 572 00:32:07,440 --> 00:32:13,760 We don't speak the same language and language and dialect are very important things to realize. 573 00:32:13,760 --> 00:32:17,800 So that's where also that niching down becomes, it's a very common practice. 574 00:32:17,800 --> 00:32:23,160 It's important to consider doing, but especially when you're looking at promoting a product 575 00:32:23,160 --> 00:32:24,160 or service. 576 00:32:24,160 --> 00:32:28,800 You talked about incentive based marketing referrals a little bit too. 577 00:32:28,800 --> 00:32:34,880 We could go down that path or we can continue to dive deeper into this preliminary market 578 00:32:34,880 --> 00:32:39,560 research on who are those followers that you want to want to work with, which one? 579 00:32:39,560 --> 00:32:41,800 Yeah, let's go with that. 580 00:32:41,800 --> 00:32:43,080 Let's go with the second option. 581 00:32:43,080 --> 00:32:50,120 So once you know where your people hang out, you got to decide what's going to be your 582 00:32:50,120 --> 00:32:52,960 marketing platform or main focus. 583 00:32:52,960 --> 00:33:00,240 So a lot of my clients, they want to start with either like local marketing or just LinkedIn 584 00:33:00,240 --> 00:33:03,760 and then anything else like Instagram and Facebook is like a bonus. 585 00:33:03,760 --> 00:33:04,760 You know what I mean? 586 00:33:04,760 --> 00:33:11,720 So what I think is important so we don't get overwhelmed is pick where are you going to 587 00:33:11,720 --> 00:33:15,840 do your marketing the most and then everything else is a bonus. 588 00:33:15,840 --> 00:33:21,360 And from there we have to build out what's your process for what I call my four basics 589 00:33:21,360 --> 00:33:22,360 of client attraction. 590 00:33:22,360 --> 00:33:25,800 So I'm going to actually pivot off of the FAST framework and talk about these because 591 00:33:25,800 --> 00:33:28,480 I think it's important. 592 00:33:28,480 --> 00:33:34,840 So it stands for connect, engage, pre-offer and sell. 593 00:33:34,840 --> 00:33:39,920 So what I mean by that is connect, you picked which platform or which way you want to meet 594 00:33:39,920 --> 00:33:43,320 people and get in front of your ideal target audience. 595 00:33:43,320 --> 00:33:45,600 So that could be being on podcasts or whatever. 596 00:33:45,600 --> 00:33:50,400 But you got to connect with them and show your face and be visible and take the initiative 597 00:33:50,400 --> 00:33:53,560 and not just wait for people to discover you. 598 00:33:53,560 --> 00:33:56,320 The second step is engage. 599 00:33:56,320 --> 00:34:02,440 So that's where you ask an intentional question or you engage them in your call to action 600 00:34:02,440 --> 00:34:04,960 in your post, whatever it is. 601 00:34:04,960 --> 00:34:12,280 But you have to have them share with you what is a goal, struggle, interest to them so that 602 00:34:12,280 --> 00:34:14,240 you can have somewhere to go with them. 603 00:34:14,240 --> 00:34:19,000 Because if your audience isn't engaging with you or you don't ever hear from them and it's 604 00:34:19,000 --> 00:34:23,880 crickets it's really hard, it's like you're just shouting in an echo chamber, right? 605 00:34:23,880 --> 00:34:28,920 So then the next step is we have to make a pre-offer based on what they want. 606 00:34:28,920 --> 00:34:31,880 So we engage them to know what they want and need. 607 00:34:31,880 --> 00:34:38,240 Now we have to give a pre-offer which is a free or a very low cost sometimes but usually 608 00:34:38,240 --> 00:34:46,480 free way to give a quick win up front and have somebody see progress with you and then 609 00:34:46,480 --> 00:34:52,240 be like, wow, can't imagine what your paid stuff is like if this is what I got just free, 610 00:34:52,240 --> 00:34:53,240 right? 611 00:34:53,240 --> 00:34:54,320 So that's the pre-offer stage. 612 00:34:54,320 --> 00:35:00,640 And usually most people do that with email freebies or lead magnets where they give their 613 00:35:00,640 --> 00:35:05,760 email and you give some kind of guide or gift or whatever. 614 00:35:05,760 --> 00:35:08,480 But it could be a podcast, it could be what we're doing right now. 615 00:35:08,480 --> 00:35:09,480 This is a bit of a pre-offer. 616 00:35:09,480 --> 00:35:10,480 That's right. 617 00:35:10,480 --> 00:35:15,500 And then the last stage is sales and that's where you invite to the next step whether 618 00:35:15,500 --> 00:35:20,800 it's a discovery call or your webinar or your email funnel has a follow-up series or something 619 00:35:20,800 --> 00:35:21,920 like that. 620 00:35:21,920 --> 00:35:27,560 So all of these stages are important because what some people do is they connect and they 621 00:35:27,560 --> 00:35:32,400 skip to the sale or they don't realize that there's a sales cycle where people do need 622 00:35:32,400 --> 00:35:37,960 that pre-offer and maybe they need a couple before they convert. 623 00:35:37,960 --> 00:35:45,480 Or people are worried to make their pre-offer really good and so they hold back and they 624 00:35:45,480 --> 00:35:46,480 miss out there. 625 00:35:46,480 --> 00:35:51,320 Or they're engaging with the wrong question like something that could be very offensive 626 00:35:51,320 --> 00:35:56,240 like if you're a weight loss coach and you just straight away dive into a new conversation 627 00:35:56,240 --> 00:35:58,520 with somebody and be like, are you looking to lose weight? 628 00:35:58,520 --> 00:36:00,520 That could be maybe. 629 00:36:00,520 --> 00:36:02,320 How long have you been fat for? 630 00:36:02,320 --> 00:36:05,680 Yeah, that's not a good question. 631 00:36:05,680 --> 00:36:08,680 Not typically, no. 632 00:36:08,680 --> 00:36:13,840 And that's also alluding to the realities that I think we have a responsibility as leaders 633 00:36:13,840 --> 00:36:19,640 to be sensitive, to learn to be sensitive with the concerns and the pain points of those 634 00:36:19,640 --> 00:36:20,640 that we're dealing with. 635 00:36:20,640 --> 00:36:24,560 We also have a flip side of that in the marketing world too. 636 00:36:24,560 --> 00:36:31,520 And it's kind of a dangerous thing to play with but the market that you service, Haley, 637 00:36:31,520 --> 00:36:35,960 predominantly, I shouldn't say predominantly because I don't know too well yet, but you're 638 00:36:35,960 --> 00:36:41,240 helping one of the hardest markets there is which is those who are just getting started. 639 00:36:41,240 --> 00:36:45,360 And it's also the most lucrative market there is. 640 00:36:45,360 --> 00:36:50,280 And so there's a lot of wolves and sheep clothing that come into this market and they 641 00:36:50,280 --> 00:36:51,280 look good. 642 00:36:51,280 --> 00:36:52,480 They might even mean well. 643 00:36:52,480 --> 00:36:55,120 I think most of the time people do. 644 00:36:55,120 --> 00:37:02,200 Their intent is good, but oftentimes the selfish realities trump. 645 00:37:02,200 --> 00:37:03,200 Here's an example. 646 00:37:03,200 --> 00:37:08,240 A coach who, I had a golf coach, took me golfing. 647 00:37:08,240 --> 00:37:09,240 We had a really fun time. 648 00:37:09,240 --> 00:37:12,320 He ran me through the course basically and said, stop thinking about me, just play the 649 00:37:12,320 --> 00:37:14,000 game. 650 00:37:14,000 --> 00:37:19,720 And his point, and he said it, it was Jackson, too many golf coaches hold the minds of their 651 00:37:19,720 --> 00:37:26,640 players hostage and that keeps them on retainer because now I can't perform if I don't have 652 00:37:26,640 --> 00:37:28,480 my coach. 653 00:37:28,480 --> 00:37:33,800 And so I was like, oh, yeah, I had the same exact tone, I think. 654 00:37:33,800 --> 00:37:35,280 He'd have to confirm that. 655 00:37:35,280 --> 00:37:44,400 But when he taught me that, I was like, wow, that's really not healthy for people who are 656 00:37:44,400 --> 00:37:47,360 trying to gain confidence in what it is that they do. 657 00:37:47,360 --> 00:37:55,040 So I say all of that because as people assess you, as they assess me, we need people like 658 00:37:55,040 --> 00:37:56,040 you. 659 00:37:56,040 --> 00:37:57,600 We need you to help the market. 660 00:37:57,600 --> 00:38:02,440 We got a 96% failure rate in the country on business ownership. 661 00:38:02,440 --> 00:38:07,080 And so you need coaches that have insight. 662 00:38:07,080 --> 00:38:12,120 And as coaches, we get a responsibility to learn all the right formulas, to continue 663 00:38:12,120 --> 00:38:14,120 to guide people forward. 664 00:38:14,120 --> 00:38:20,160 And so it's a real challenge because it's like, well, do you label someone a wolf because 665 00:38:20,160 --> 00:38:23,160 they did something because they had a bunch of people fail? 666 00:38:23,160 --> 00:38:26,340 Like Robert Kiyosaki has a bunch of people who fail in his program. 667 00:38:26,340 --> 00:38:28,280 But that man blessed my life. 668 00:38:28,280 --> 00:38:31,580 My foundation is thanks to Robert Kiyosaki. 669 00:38:31,580 --> 00:38:34,320 So what are your thoughts on that? 670 00:38:34,320 --> 00:38:39,160 And anybody who's looking for coaching or looking for guidance, what do you do? 671 00:38:39,160 --> 00:38:40,160 So many thoughts. 672 00:38:40,160 --> 00:38:47,680 Because here's the thing, it is I picked a really hard group because they have the, 673 00:38:47,680 --> 00:38:52,400 and it's almost like sometimes I'm like, I could have made this way easier on me, but 674 00:38:52,400 --> 00:38:53,960 it's not about me. 675 00:38:53,960 --> 00:38:54,960 Right? 676 00:38:54,960 --> 00:39:01,120 So people have this learning curve on top of everything else, on top of never having 677 00:39:01,120 --> 00:39:04,560 started a business before, so not really knowing what to expect. 678 00:39:04,560 --> 00:39:09,600 So it's like, I could work with, and I do have clients who are more advanced and have 679 00:39:09,600 --> 00:39:11,760 really done well in their business. 680 00:39:11,760 --> 00:39:17,160 And I love those clients because I don't have to deal with the, oh, wait, this is how this 681 00:39:17,160 --> 00:39:19,080 works or I'm learning this for the first time. 682 00:39:19,080 --> 00:39:23,600 And like, ah, your head's like blowing off because there's just so much to learn. 683 00:39:23,600 --> 00:39:28,840 But it's a tough job, but it's a rewarding job because you are the person who helped 684 00:39:28,840 --> 00:39:30,680 them get their start. 685 00:39:30,680 --> 00:39:35,320 But it also comes with a lot of responsibility, like you said, where I have to empower them 686 00:39:35,320 --> 00:39:40,200 to learn these things so that going forward they can do it on their own. 687 00:39:40,200 --> 00:39:43,760 So in other words, I'm a huge fan of the Bruce Lee quote. 688 00:39:43,760 --> 00:39:50,000 This is how I take, how I go into any program when I work with a coach, what mindset I come 689 00:39:50,000 --> 00:39:57,020 in with is take what's useful, discard what's not, and make it uniquely your own. 690 00:39:57,020 --> 00:40:02,160 And I believe when we go into a coaching relationship, we, and this comes back to the whole theme 691 00:40:02,160 --> 00:40:06,360 of the episode today, we get to decide the value we derive from it. 692 00:40:06,360 --> 00:40:08,720 We get to decide I'm going to get what I came for. 693 00:40:08,720 --> 00:40:14,080 I'm going to, you can go into a group coaching call thinking, oh man, this isn't going to 694 00:40:14,080 --> 00:40:16,160 be useful today. 695 00:40:16,160 --> 00:40:20,160 Or you could go in thinking, I'm going to hear exactly what I need to hear today and 696 00:40:20,160 --> 00:40:23,420 I cannot wait to see what that message is today or whatever. 697 00:40:23,420 --> 00:40:29,500 So I think it's both what the client brings to it, but also making sure that, like when 698 00:40:29,500 --> 00:40:33,680 I work with my clients, I give them, they want structure, they want support, they want 699 00:40:33,680 --> 00:40:35,920 checklists, they want templates, they want examples. 700 00:40:35,920 --> 00:40:43,400 And I provide that, but I always say like, you get to, this is your business and I'm 701 00:40:43,400 --> 00:40:47,880 not going to know all the experiences you've lived through, all the context you're bringing 702 00:40:47,880 --> 00:40:48,880 to this. 703 00:40:48,880 --> 00:40:53,400 And I don't work with your clients, so I don't know what they say in sessions, et cetera. 704 00:40:53,400 --> 00:40:57,840 You know that and like trust your own gut too. 705 00:40:57,840 --> 00:41:04,640 Because I think sometimes people go into coaching and they think, my work's done. 706 00:41:04,640 --> 00:41:08,800 I paid, I'm here, let's go. 707 00:41:08,800 --> 00:41:11,140 You tell me what to do and you do everything. 708 00:41:11,140 --> 00:41:17,760 And I call myself both a coach and a consultant because coaches, the definition of coach is 709 00:41:17,760 --> 00:41:19,900 they never give any advice. 710 00:41:19,900 --> 00:41:25,100 And I give advice because I've been in their shoes and a lot of times my clients want edits 711 00:41:25,100 --> 00:41:26,560 on their stuff and whatnot. 712 00:41:26,560 --> 00:41:28,160 So I'm both. 713 00:41:28,160 --> 00:41:35,760 But even though I am both, I still want them to be empowered to know what to do after and 714 00:41:35,760 --> 00:41:37,240 whatnot and learn those skills. 715 00:41:37,240 --> 00:41:40,560 So I just went on a total brain dump. 716 00:41:40,560 --> 00:41:42,000 But it was a great one though. 717 00:41:42,000 --> 00:41:44,280 I'm picking it all up. 718 00:41:44,280 --> 00:41:50,240 Well and to prove your point, you're living proof and example of appreciating the value 719 00:41:50,240 --> 00:41:52,360 of what you've been given. 720 00:41:52,360 --> 00:41:59,040 And not necessarily based on the preliminary scope of work promised or based on the reality 721 00:41:59,040 --> 00:42:04,140 of what you anticipated getting out of it, but actually appreciating what was given. 722 00:42:04,140 --> 00:42:06,960 You did that with Facebook Ads course just now on the call. 723 00:42:06,960 --> 00:42:08,400 You said, that was interesting. 724 00:42:08,400 --> 00:42:12,360 You said, well, I may not be seeing the results. 725 00:42:12,360 --> 00:42:13,360 Use that. 726 00:42:13,360 --> 00:42:14,360 I was like, oh, she's speaking to- 727 00:42:14,360 --> 00:42:16,360 I just started. 728 00:42:16,360 --> 00:42:22,080 Well, and I think you're speaking in general to people who want to hear, who need to hear 729 00:42:22,080 --> 00:42:23,520 that. 730 00:42:23,520 --> 00:42:31,280 But in reality, I think the more advanced EQs and IQs out there are going to think and 731 00:42:31,280 --> 00:42:34,820 say, well, I hope you appreciate that you've gotten way beyond your results, it sounds 732 00:42:34,820 --> 00:42:38,880 like because of the foundation that you have, the connections that you have. 733 00:42:38,880 --> 00:42:40,320 It's beyond the package. 734 00:42:40,320 --> 00:42:41,720 And I know you know that. 735 00:42:41,720 --> 00:42:45,720 So because otherwise you would be saying right now, well, they promised me in 72 hours, I 736 00:42:45,720 --> 00:42:48,760 would have $15,000 recurring revenue and I don't. 737 00:42:48,760 --> 00:42:51,680 So we hear that a lot. 738 00:42:51,680 --> 00:42:52,680 I'm in the market. 739 00:42:52,680 --> 00:42:56,640 It makes me sad because I'm like, well, I'm sorry they promised that to you, but I'm also 740 00:42:56,640 --> 00:43:02,560 sorry that you as an adult are blaming them for you making a decision that you could have 741 00:43:02,560 --> 00:43:07,840 done more research on probably and found out how to go about this the right way. 742 00:43:07,840 --> 00:43:13,600 When are we going to take responsibility as business owners for all of our actions as 743 00:43:13,600 --> 00:43:15,200 the visionary? 744 00:43:15,200 --> 00:43:16,680 That's on us. 745 00:43:16,680 --> 00:43:20,820 So you're likely to have some amazing results come out of that too. 746 00:43:20,820 --> 00:43:25,280 But I think if people follow your advice and realize Bruce Lee quote, what a great quote. 747 00:43:25,280 --> 00:43:27,880 I didn't know he was the one that said that. 748 00:43:27,880 --> 00:43:32,080 So pick up the value is what I understood. 749 00:43:32,080 --> 00:43:37,320 Leave out the rest and use that value with your own intuition, your own capabilities 750 00:43:37,320 --> 00:43:40,000 to build your virtuous kingdom. 751 00:43:40,000 --> 00:43:41,000 Yeah. 752 00:43:41,000 --> 00:43:42,000 Love that. 753 00:43:42,000 --> 00:43:43,000 Awesome. 754 00:43:43,000 --> 00:43:44,760 Well, you did it. 755 00:43:44,760 --> 00:43:46,000 So that was awesome. 756 00:43:46,000 --> 00:43:47,560 Thank you for all the wisdom you've shared today. 757 00:43:47,560 --> 00:43:48,760 We are running low on time. 758 00:43:48,760 --> 00:43:53,040 So if people want to reconnect with you, Haley, what's the best way to reach out to you and 759 00:43:53,040 --> 00:43:55,920 how should they go about that? 760 00:43:55,920 --> 00:43:56,920 Yeah. 761 00:43:56,920 --> 00:43:58,320 Well, thank you again for having me Jackson. 762 00:43:58,320 --> 00:43:59,320 This was fun. 763 00:43:59,320 --> 00:44:01,680 Some good questions here for sure. 764 00:44:01,680 --> 00:44:04,720 I am on Instagram at Haley underscore row. 765 00:44:04,720 --> 00:44:08,840 I have a free client attraction class that goes deeper into those four basics of client 766 00:44:08,840 --> 00:44:09,840 attraction. 767 00:44:09,840 --> 00:44:13,880 We talked about how you can use them in your business at Haley row.com slash client hyphen 768 00:44:13,880 --> 00:44:14,880 attraction. 769 00:44:14,880 --> 00:44:19,480 I have the marketing hub Facebook group, the health coach nation podcast for coaches who 770 00:44:19,480 --> 00:44:21,240 want to grow their business. 771 00:44:21,240 --> 00:44:24,440 And I would say those are the top places. 772 00:44:24,440 --> 00:44:25,440 Absolutely. 773 00:44:25,440 --> 00:44:30,680 And I highly recommend that go listen to Haley on a really regular basis, get a chance to 774 00:44:30,680 --> 00:44:34,920 understand her virtues, her values, what she stands for. 775 00:44:34,920 --> 00:44:37,100 Let's not let's let's work hard together. 776 00:44:37,100 --> 00:44:41,280 All of us on not cutting corners as we build these relationships, getting to know what 777 00:44:41,280 --> 00:44:42,520 people stand for. 778 00:44:42,520 --> 00:44:45,520 It usually leads to some seriously great results on the back end. 779 00:44:45,520 --> 00:44:48,640 So Haley, thanks for giving us all the value that you did today. 780 00:44:48,640 --> 00:44:51,080 And thanks for helping all of us as vision pros. 781 00:44:51,080 --> 00:44:52,080 Thank you. 782 00:44:52,080 --> 00:44:53,320 Thank you for being here today. 783 00:44:53,320 --> 00:44:55,800 I'm really happy that you tuned into vision pros live. 784 00:44:55,800 --> 00:45:00,600 I'm looking forward to seeing your reactions as these episodes continue to move forward. 785 00:45:00,600 --> 00:45:02,200 This is going to get more and more fun. 786 00:45:02,200 --> 00:45:04,280 We'll have more and more engagement as well. 787 00:45:04,280 --> 00:45:18,360 I want to invite people to participate in the show and thank you for giving us your