1 00:00:00,000 --> 00:00:06,960 All right, so we got Pete Saina coming on today. 2 00:00:06,960 --> 00:00:08,600 This is going to be awesome. 3 00:00:08,600 --> 00:00:10,940 He works with digital surgeons. 4 00:00:10,940 --> 00:00:12,680 There's quite a few cool things. 5 00:00:12,680 --> 00:00:13,680 I just got the phone with him. 6 00:00:13,680 --> 00:00:15,840 He's jumping in right now. 7 00:00:15,840 --> 00:00:18,760 We're going to be going over who he is, what he does. 8 00:00:18,760 --> 00:00:24,600 We'll look at the thrill that he has, but ultimately the man is amazing at business 9 00:00:24,600 --> 00:00:26,840 and business growth and creativity. 10 00:00:26,840 --> 00:00:30,480 And there's so much depth to him that I'm really excited to dive into his vision and 11 00:00:30,480 --> 00:00:32,940 what he provides for entrepreneurs. 12 00:00:32,940 --> 00:00:37,680 So real quick, I'm going to share my screen a little bit too, just so you can get an idea 13 00:00:37,680 --> 00:00:41,920 of what he does and why I'm so excited about having him on board. 14 00:00:41,920 --> 00:00:46,760 Let's go over here to one of his companies, digitalsurgeons.com. 15 00:00:46,760 --> 00:00:49,280 They're very creative. 16 00:00:49,280 --> 00:00:59,200 They've got makers, marketers, entrepreneurs, a whole team of amazing people. 17 00:00:59,200 --> 00:01:01,200 They're in this center called the district. 18 00:01:01,200 --> 00:01:04,760 I'm not super familiar with it, but they also had something to do with the development of 19 00:01:04,760 --> 00:01:05,760 it. 20 00:01:05,760 --> 00:01:09,440 And you can just tell by the quality of the work, the amount of effort and passion that 21 00:01:09,440 --> 00:01:12,600 they put into their projects in addition to how creative they are. 22 00:01:12,600 --> 00:01:17,120 And Pete, he's been a founder, CEO, and chief creative officer for quite some time. 23 00:01:17,120 --> 00:01:21,040 As you can see here, they launched their consultancy agency with just $5,000. 24 00:01:21,040 --> 00:01:23,240 And today it's thriving at eight figure. 25 00:01:23,240 --> 00:01:25,840 And they've got more than 50 people that work for their company. 26 00:01:25,840 --> 00:01:31,920 They've done projects for Lady Gaga, United Technologies, US Open, and Pete's also helped. 27 00:01:31,920 --> 00:01:36,800 Numerous companies from early fundraising to IPO collectively raising more than a hundred 28 00:01:36,800 --> 00:01:41,520 million dollars of various client partners over the years. 29 00:01:41,520 --> 00:01:44,760 Let's see if I've got Pete backstage now. 30 00:01:44,760 --> 00:01:45,760 I do. 31 00:01:45,760 --> 00:01:46,760 Awesome. 32 00:01:46,760 --> 00:01:50,440 So with that said, we're going to dive into the intro and we'll get rolling. 33 00:01:50,440 --> 00:01:51,440 All right. 34 00:01:51,440 --> 00:01:54,560 Welcome in to Vision Pros Live with Jackson Calame. 35 00:01:54,560 --> 00:01:55,560 I'm your show host. 36 00:01:55,560 --> 00:02:00,280 We will be doing interviews for visionary entrepreneurs and guest leaders who are building 37 00:02:00,280 --> 00:02:11,920 fantastic visions out there. 38 00:02:11,920 --> 00:02:16,920 Welcome to Vision Pros Live, I'm your host, Jackson Calame, founder and CEO of First Class 39 00:02:16,920 --> 00:02:17,920 Business. 40 00:02:17,920 --> 00:02:19,120 I'm excited to have Pete Saina on board. 41 00:02:19,120 --> 00:02:24,640 If you heard the pre-intro as well, you already know just how awesome he is. 42 00:02:24,640 --> 00:02:28,680 Now I also want to make sure to use his scissor rule for this introduction. 43 00:02:28,680 --> 00:02:31,500 Before we go into the scissor rule though, I do want to give a quick shout out to Cold 44 00:02:31,500 --> 00:02:35,280 Click and what they do for us in terms of LinkedIn automation. 45 00:02:35,280 --> 00:02:39,240 It's been super helpful to have Art's help on that process. 46 00:02:39,240 --> 00:02:42,360 He helps make sure that we abide by the rules of the algorithms. 47 00:02:42,360 --> 00:02:47,580 We don't get shut down as we connect to amazing people at scale rather than having to reach 48 00:02:47,580 --> 00:02:50,080 out one at a time. 49 00:02:50,080 --> 00:02:51,560 Tapmental.io as well. 50 00:02:51,560 --> 00:02:53,760 I'd like to give a shout out to Dave Goodall. 51 00:02:53,760 --> 00:02:55,880 He's become a good friend of mine. 52 00:02:55,880 --> 00:02:56,880 Fantastic business owner as well. 53 00:02:56,880 --> 00:03:01,400 If you're looking for help in the blue collar space, meaning you've got a construction company 54 00:03:01,400 --> 00:03:05,480 or you know somebody who's got a general contracting company and they need some help with growth, 55 00:03:05,480 --> 00:03:07,040 then definitely reach out to Dave. 56 00:03:07,040 --> 00:03:11,600 Check out his case studies and what he's done in the market and then consider bringing him 57 00:03:11,600 --> 00:03:12,600 in. 58 00:03:12,600 --> 00:03:16,040 He's going to help entrepreneurs and their sealable executives really crack the code 59 00:03:16,040 --> 00:03:21,260 of their psychology in order to also better implement systems in the first place. 60 00:03:21,260 --> 00:03:27,480 It's amazing how much our mind trash, how much our mindset limitations and lack of centered 61 00:03:27,480 --> 00:03:32,200 beliefs end up interrupting our ability to create systems of success. 62 00:03:32,200 --> 00:03:35,400 I've been very impressed with Dave and what he's up to. 63 00:03:35,400 --> 00:03:39,840 Check out tapmental.io and of course the Water Project. 64 00:03:39,840 --> 00:03:42,600 If you're in a position where you can help others, please do. 65 00:03:42,600 --> 00:03:46,360 Whether that's one dollar given a thousand, ten thousand or just creating awareness and 66 00:03:46,360 --> 00:03:47,600 telling other people about it. 67 00:03:47,600 --> 00:03:52,560 I love that the Water Project provides clean drinking water to people who don't have access 68 00:03:52,560 --> 00:03:53,560 to that. 69 00:03:53,560 --> 00:03:55,240 There's a lot of struggling that goes on in the world. 70 00:03:55,240 --> 00:03:58,660 We're very blessed to live in first world countries or to at least be able to access 71 00:03:58,660 --> 00:03:59,880 a podcast like this. 72 00:03:59,880 --> 00:04:05,600 If we can, why not take some time to give back to those who don't have the upper hand 73 00:04:05,600 --> 00:04:10,680 and make a generational change where these children and parents or people have to take 74 00:04:10,680 --> 00:04:15,320 time from their day to go look for water that's not clean, that affects their lives. 75 00:04:15,320 --> 00:04:18,120 Compare that to the borehole wells that they get, the sand dams. 76 00:04:18,120 --> 00:04:21,800 I love that the Water Project shows you exactly what's happening and what communities you're 77 00:04:21,800 --> 00:04:23,160 contributing to. 78 00:04:23,160 --> 00:04:27,600 If you have another project you'd like to see us contribute to, don't hesitate to drop 79 00:04:27,600 --> 00:04:29,960 that in the comments as well, we'll evaluate it. 80 00:04:29,960 --> 00:04:36,280 We might even bring that cause on the show as well and talk about it. 81 00:04:36,280 --> 00:04:41,440 Let's go into Pete's intro video and then I'll bring him on stage and we'll go from 82 00:04:41,440 --> 00:04:42,440 there. 83 00:04:42,440 --> 00:04:44,400 I believe that creativity and curiosity are fundamentally broken. 84 00:04:44,400 --> 00:04:56,360 I think they're broken in the world, but more importantly, I think they're broken in business. 85 00:04:56,360 --> 00:05:00,360 How do we growth hack our brand into success? 86 00:05:00,360 --> 00:05:05,400 In order for us to engineer best in class, we have to first look at best in class. 87 00:05:05,400 --> 00:05:09,640 We have to deconstruct best in class, define a stake in the ground as to where we're going 88 00:05:09,640 --> 00:05:11,400 as a business. 89 00:05:11,400 --> 00:05:15,920 Once we've gotten there, then we evolve or we shift or we iterate on that mission. 90 00:05:15,920 --> 00:05:17,480 We're always thinking about that zero day. 91 00:05:17,480 --> 00:05:18,480 When are we going to run out of cash? 92 00:05:18,480 --> 00:05:20,120 When are we going to run out of things? 93 00:05:20,120 --> 00:05:21,160 We have to get to the next level. 94 00:05:21,160 --> 00:05:22,160 We have to innovate faster. 95 00:05:22,160 --> 00:05:23,600 We have to fail faster. 96 00:05:23,600 --> 00:05:24,700 Fast, fast, fast. 97 00:05:24,700 --> 00:05:28,420 Think bigger than your next big milestone that your VC wants to see. 98 00:05:28,420 --> 00:05:32,380 Think bigger than your quarterly sales earnings presentation that you have to meet. 99 00:05:32,380 --> 00:05:36,500 The one currency that we're all battling right now is attention and time. 100 00:05:36,500 --> 00:05:39,520 If you can get there faster, if you can personalize my experience. 101 00:05:39,520 --> 00:05:45,960 Lots and lots of people over the past 36 years have told me no, have told me not possible, 102 00:05:45,960 --> 00:05:46,960 have told me you can't. 103 00:05:46,960 --> 00:05:49,400 I just launched a 20 plus million dollar campus. 104 00:05:49,400 --> 00:05:53,280 But you know what's worse than somebody telling you you can't do it? 105 00:05:53,280 --> 00:05:55,440 You telling yourself you can't do it. 106 00:05:55,440 --> 00:06:01,240 I want to be a force for positive change in people's lives. 107 00:06:01,240 --> 00:06:07,760 Pete, it's an honor to have you on the show, man. 108 00:06:07,760 --> 00:06:09,040 Welcome to Vision Pros Live. 109 00:06:09,040 --> 00:06:10,240 It's great to be here. 110 00:06:10,240 --> 00:06:12,240 Good to see you again. 111 00:06:12,240 --> 00:06:13,960 Absolutely my friend. 112 00:06:13,960 --> 00:06:15,720 Let's quantify for the audience now. 113 00:06:15,720 --> 00:06:20,520 I've definitely hit entrepreneurs and said, hey, you guys got to be listening to this. 114 00:06:20,520 --> 00:06:24,000 But from your perspective, who should be listening today? 115 00:06:24,000 --> 00:06:26,520 Why else should they be listening to you? 116 00:06:26,520 --> 00:06:30,680 And I'll help us to find what they're going to get out of today's show as well. 117 00:06:30,680 --> 00:06:33,680 But feel free to redirect me a little bit. 118 00:06:33,680 --> 00:06:34,680 Yeah, for sure. 119 00:06:34,680 --> 00:06:44,860 So I would say anybody that wants to level up in life and has to work, whether it's building 120 00:06:44,860 --> 00:06:49,320 a business or having a job, I'd imagine that's probably the lion's share of people on the 121 00:06:49,320 --> 00:06:50,320 planet. 122 00:06:50,320 --> 00:06:52,400 Hopefully, that fits into that bucket. 123 00:06:52,400 --> 00:06:53,400 It's a big bucket. 124 00:06:53,400 --> 00:06:55,920 It can benefit from this conversation. 125 00:06:55,920 --> 00:06:59,000 Just the wisdom that you share all the time, I know that people are going to get inspired 126 00:06:59,000 --> 00:07:01,700 by and hopefully I can just add a couple of tidbits there. 127 00:07:01,700 --> 00:07:06,000 As for why they should listen to me, first and foremost, everything I'm going to share 128 00:07:06,000 --> 00:07:08,840 with you are things that I do myself. 129 00:07:08,840 --> 00:07:13,560 This is not me reading off some self-help book and prescribing advice that I've never 130 00:07:13,560 --> 00:07:14,560 done. 131 00:07:14,560 --> 00:07:19,080 This is stuff that I've tried and failed at, I've tried and succeeded at, and you're going 132 00:07:19,080 --> 00:07:24,080 to get 100% real, 100% raw from me in terms of what we're going to talk about today. 133 00:07:24,080 --> 00:07:27,600 I believe, like I said in the video, creativity and curiosity are broken. 134 00:07:27,600 --> 00:07:31,800 And I think that when we live more creative and curious lives, we can be more fulfilled. 135 00:07:31,800 --> 00:07:32,800 We can be more happy. 136 00:07:32,800 --> 00:07:34,480 We can be more effective, most importantly. 137 00:07:34,480 --> 00:07:40,600 So that's ultimately, I think, why folks might want to listen to me or us on this conversation. 138 00:07:40,600 --> 00:07:42,720 And I'm just excited to be here. 139 00:07:42,720 --> 00:07:43,720 Awesome man. 140 00:07:43,720 --> 00:07:44,720 And I agree. 141 00:07:44,720 --> 00:07:45,720 I know it's funny. 142 00:07:45,720 --> 00:07:52,480 I look at you and I see a Pat Flynn, I see a Gary Vaynerchuk. 143 00:07:52,480 --> 00:07:57,960 I think, man, and I want to quantify this for the audience because I don't come across 144 00:07:57,960 --> 00:08:02,760 people with your accolades super often. 145 00:08:02,760 --> 00:08:06,720 And when I do, it's like, okay, I got to seize this opportunity, opt into what I can and 146 00:08:06,720 --> 00:08:08,200 garner as much information. 147 00:08:08,200 --> 00:08:22,680 But how does it affect you for me to compare you to names that are known, that have millions 148 00:08:22,680 --> 00:08:24,240 and millions and millions of followers? 149 00:08:24,240 --> 00:08:26,240 What does that do for you? 150 00:08:26,240 --> 00:08:27,240 A couple of things. 151 00:08:27,240 --> 00:08:29,800 One, I'm humbled and grateful. 152 00:08:29,800 --> 00:08:34,400 I've met Gary a couple of times over the years and he's a really, really brilliant guy. 153 00:08:34,400 --> 00:08:39,040 And you see what you get and you get what you see with Gary and to be compared to someone 154 00:08:39,040 --> 00:08:45,200 at that level is definitely inspiring, to say the least. 155 00:08:45,200 --> 00:08:53,160 I would also say it makes me wish I started sooner because when you look at the Garys 156 00:08:53,160 --> 00:08:56,320 out there, there's so many talented people out there. 157 00:08:56,320 --> 00:08:59,520 Some of the most talented people I've ever met and I've ever worked with, you've never 158 00:08:59,520 --> 00:09:00,520 heard of. 159 00:09:00,520 --> 00:09:01,520 I've never heard of. 160 00:09:01,520 --> 00:09:06,120 I think that that to me is one of the reasons why I'm so excited to talk to you today about 161 00:09:06,120 --> 00:09:09,560 storytelling and branding and all these things, because I got started late. 162 00:09:09,560 --> 00:09:15,120 I was the consigniary behind a lot of CEOs and C-suite leaders for the past 20 years. 163 00:09:15,120 --> 00:09:19,840 And now I'm stepping into the light and I'm not doing it as an introvert. 164 00:09:19,840 --> 00:09:23,640 It's definitely a little bit overwhelming to do at times, but I do it because much like 165 00:09:23,640 --> 00:09:29,440 you're doing, Jackson, it's all about really bringing to light the things that we think 166 00:09:29,440 --> 00:09:32,040 and know so that hopefully we can inspire somebody else. 167 00:09:32,040 --> 00:09:36,080 And my hope is that when I was that 19-year-old kid starting my first business and I didn't 168 00:09:36,080 --> 00:09:40,880 know my butt from my elbow, I wish there was someone in my ear that was providing that 169 00:09:40,880 --> 00:09:44,720 advice that was someone that I could know and trust and get advice from or mentorship 170 00:09:44,720 --> 00:09:45,720 from. 171 00:09:45,720 --> 00:09:48,920 So I'm trying to be the thing I needed 20 something years ago, 30 something years ago, 172 00:09:48,920 --> 00:09:49,920 whatever time it was. 173 00:09:49,920 --> 00:09:52,920 And that's what I'm here to do. 174 00:09:52,920 --> 00:09:53,920 Absolutely well said, man. 175 00:09:53,920 --> 00:09:55,280 Thanks for handling the awkward question. 176 00:09:55,280 --> 00:09:56,280 Yeah, no worries. 177 00:09:56,280 --> 00:09:57,840 I was like, you handled it well. 178 00:09:57,840 --> 00:10:02,240 I was like, man, there's a question I really want to dig out of this and we nailed it. 179 00:10:02,240 --> 00:10:06,040 And your responses is super helpful for me. 180 00:10:06,040 --> 00:10:08,280 Tell me what's your vision for those that you serve? 181 00:10:08,280 --> 00:10:10,480 What do you hope they accomplish? 182 00:10:10,480 --> 00:10:15,560 So for me, it's I hope people can get to a clear understanding of what their vision is 183 00:10:15,560 --> 00:10:20,120 for themselves and their life or work, whether that's their life's work or just their life 184 00:10:20,120 --> 00:10:21,440 in general. 185 00:10:21,440 --> 00:10:25,680 I hope that I can help them articulate it, get clear with themselves and others about 186 00:10:25,680 --> 00:10:30,240 it, and then ultimately build a plan or a roadmap to take the steps and actions to get 187 00:10:30,240 --> 00:10:31,240 there. 188 00:10:31,240 --> 00:10:32,240 So that's my hope. 189 00:10:32,240 --> 00:10:36,920 And whether I'm building a brand that's 10 or 10,000 people or whether I'm just talking 190 00:10:36,920 --> 00:10:42,240 to somebody that I met at a coffee shop, I try to deliver the same amount of passion, 191 00:10:42,240 --> 00:10:45,400 intensity and energy to everything that I bring to the table. 192 00:10:45,400 --> 00:10:46,400 And it's challenging at times. 193 00:10:46,400 --> 00:10:50,340 I'm not going to lie to you, especially as an introvert, I recharge by being about myself. 194 00:10:50,340 --> 00:10:55,600 So being on the camera, having all the bright lights going is definitely a lot at times. 195 00:10:55,600 --> 00:10:57,000 I like that. 196 00:10:57,000 --> 00:10:58,000 I appreciate it too. 197 00:10:58,000 --> 00:11:03,120 You know, it's funny, I mentioned Dave from Tap Mental a little bit ago and he inspired 198 00:11:03,120 --> 00:11:04,120 me. 199 00:11:04,120 --> 00:11:08,800 My last call that I had with him, he came in with that intense energy of passion. 200 00:11:08,800 --> 00:11:17,440 And it's amazing how the intentionality of showing up as your best self completely changes 201 00:11:17,440 --> 00:11:20,660 the experience of the moment that you have at hand. 202 00:11:20,660 --> 00:11:24,480 So like you said, whether it's Starbucks or whether that's your next sales meeting, it 203 00:11:24,480 --> 00:11:25,960 doesn't matter. 204 00:11:25,960 --> 00:11:30,560 If you can train yourself to be intentional, the outcome of any given experience is going 205 00:11:30,560 --> 00:11:32,400 to be more on point. 206 00:11:32,400 --> 00:11:36,540 I want to share a quick, super quick story with you that I think the audience would love. 207 00:11:36,540 --> 00:11:42,840 So I had the pleasure of having a guy on my podcast who built a billion dollar company, 208 00:11:42,840 --> 00:11:44,400 exited a billion dollar company. 209 00:11:44,400 --> 00:11:47,760 And one of the things he said to me, this is probably about a year ago at this point, 210 00:11:47,760 --> 00:11:51,420 but when I heard it, it really moved me. 211 00:11:51,420 --> 00:11:56,000 And he said, you know, I asked him the question, I said, how do you bring the A game all the 212 00:11:56,000 --> 00:11:57,000 time? 213 00:11:57,000 --> 00:11:58,600 I'm like, you're always this force. 214 00:11:58,600 --> 00:12:00,800 And he said, I would get in the elevator. 215 00:12:00,800 --> 00:12:01,800 This is pre pandemic. 216 00:12:01,800 --> 00:12:03,720 He said, I would get in the elevator of my company. 217 00:12:03,720 --> 00:12:07,240 You know, we had 700 and something employees that built it for my dorm room is what he 218 00:12:07,240 --> 00:12:08,560 was describing. 219 00:12:08,560 --> 00:12:12,800 And he said, that might be the only time that person gets to meet me. 220 00:12:12,800 --> 00:12:17,000 That might be the only time that that person gets to experience me. 221 00:12:17,000 --> 00:12:21,080 I have a responsibility to make sure that I'm showing up as my full self there in that 222 00:12:21,080 --> 00:12:23,800 moment because I might've been having a bad day. 223 00:12:23,800 --> 00:12:27,160 I stubbed my toe in the way in or I forgot how he said it exactly. 224 00:12:27,160 --> 00:12:30,640 He said, but that person might interpret there's something wrong with the company or there's 225 00:12:30,640 --> 00:12:32,460 something a much bigger problem. 226 00:12:32,460 --> 00:12:35,040 If I showed up and didn't bring that, that energy in that self. 227 00:12:35,040 --> 00:12:39,080 And I got to tell you, Jackson, ever since I had that conversation with him on the podcast 228 00:12:39,080 --> 00:12:42,360 and I've stayed in touch with him since I was like, you know what? 229 00:12:42,360 --> 00:12:46,920 This is like my reminder to square my shoulders back, whether I'm in the airport and exhausted 230 00:12:46,920 --> 00:12:50,360 or whatever it is, got to bring that a game because you only get one chance to make a 231 00:12:50,360 --> 00:12:51,360 first impression. 232 00:12:51,360 --> 00:12:54,480 And if that first impression of you is not the right impression, you may not get a second 233 00:12:54,480 --> 00:12:55,480 chance. 234 00:12:55,480 --> 00:13:02,200 So for me, that that's definitely been a reminder to just do my best every time. 235 00:13:02,200 --> 00:13:04,960 So I don't know if that works for you, the audience, but that's a real story that hit 236 00:13:04,960 --> 00:13:05,960 me. 237 00:13:05,960 --> 00:13:06,960 Oh, no, I love that. 238 00:13:06,960 --> 00:13:07,960 I love it. 239 00:13:07,960 --> 00:13:09,680 And it's, it's something we can all learn from. 240 00:13:09,680 --> 00:13:13,800 And it's something that I'm going to take away right away and apply cause it's, it's 241 00:13:13,800 --> 00:13:18,520 been kind of hitting me in the face over the last couple of weeks where I've been like, 242 00:13:18,520 --> 00:13:20,320 ah, man, I can do this. 243 00:13:20,320 --> 00:13:22,120 Cause I've had bronchitis for about two months now. 244 00:13:22,120 --> 00:13:23,120 Oh, man. 245 00:13:23,120 --> 00:13:24,120 So you sound great. 246 00:13:24,120 --> 00:13:29,240 And that's, it's the best sickness to have when you're a podcaster, you know, like messing 247 00:13:29,240 --> 00:13:33,800 with your throat, messing, but like you said, like being able to show up and that's the 248 00:13:33,800 --> 00:13:40,560 mantle that we accept as leaders who want to build great companies or great influence 249 00:13:40,560 --> 00:13:43,040 in the world is, is learning to again. 250 00:13:43,040 --> 00:13:44,560 And it's, that would, that would be awful. 251 00:13:44,560 --> 00:13:49,480 What if you did stub your toe, you know, like, and you saw somebody, a new employee and you're 252 00:13:49,480 --> 00:13:52,840 screaming and cussing, you know, like about your toe. 253 00:13:52,840 --> 00:13:59,000 And now their impression is like, Oh, he does that guy, he doesn't want me working here. 254 00:13:59,000 --> 00:14:04,840 Um, you know, like you're, you are under the pressure of, of influence at all times by 255 00:14:04,840 --> 00:14:06,000 what we've chosen to do. 256 00:14:06,000 --> 00:14:08,560 Um, so thank you for reminding us of that. 257 00:14:08,560 --> 00:14:11,000 And uh, we'll all run with it the best we can. 258 00:14:11,000 --> 00:14:15,280 What's your vision, um, for your life, Pete, what do you, what do you hope to accomplish 259 00:14:15,280 --> 00:14:17,400 over the next five, 15, 30 years? 260 00:14:17,400 --> 00:14:19,800 You feel free to find out how you want. 261 00:14:19,800 --> 00:14:21,440 Yeah, no, that's, that's a big question. 262 00:14:21,440 --> 00:14:23,640 And hopefully the answer is as big as the question. 263 00:14:23,640 --> 00:14:25,680 Um, I certainly will strive for that. 264 00:14:25,680 --> 00:14:32,840 So for me, I've set this arbitrary marker on myself where I want to impact a million 265 00:14:32,840 --> 00:14:35,740 people's lives with creativity and curiosity. 266 00:14:35,740 --> 00:14:41,220 So my goal is like, while I'm here, I want to make a million people live creative and 267 00:14:41,220 --> 00:14:42,600 curious lives. 268 00:14:42,600 --> 00:14:45,360 And when I get to a million people and I can measure that somehow, and there's different 269 00:14:45,360 --> 00:14:49,480 guys, I'm sure I can measure that from email lists to people reaching out to me to conversations 270 00:14:49,480 --> 00:14:50,840 I have, whatever it is. 271 00:14:50,840 --> 00:14:54,040 When I get to a million, hopefully if I'm blessed enough to live around and make that 272 00:14:54,040 --> 00:14:56,520 impact that I'm going to add a zero to it and add a zero to it. 273 00:14:56,520 --> 00:14:57,760 I'm just going to keep going and going. 274 00:14:57,760 --> 00:15:01,840 So I believe I tweeted this actually this morning, ironically enough, or, or I think 275 00:15:01,840 --> 00:15:06,960 the other day, I believe that our legacy is not about the things that we do, but the things 276 00:15:06,960 --> 00:15:09,080 that we enable and empower other people to do. 277 00:15:09,080 --> 00:15:11,880 And those are the things that get remembered because at the end of the day, we're here 278 00:15:11,880 --> 00:15:17,240 for a short time and you know, when we're dead and gone, you know, we like to think 279 00:15:17,240 --> 00:15:20,440 in our heads that people are going to remember us kind of past that funeral past that day. 280 00:15:20,440 --> 00:15:24,760 But the true reality is, you know, there's way more prolific minds than me and you that 281 00:15:24,760 --> 00:15:27,620 have been on this planet that have done things that people have long forgotten about. 282 00:15:27,620 --> 00:15:32,520 So my hope is that when I'm dead and gone, that my family, my family's family and that 283 00:15:32,520 --> 00:15:36,600 the other people that I've been able to impact over my life and work can make a positive 284 00:15:36,600 --> 00:15:37,600 difference. 285 00:15:37,600 --> 00:15:38,600 And that's my ultimate vision for myself. 286 00:15:38,600 --> 00:15:43,360 Obviously, a big part of that, just to get more specific is, I definitely want to have 287 00:15:43,360 --> 00:15:48,680 a life of creativity and fulfillment, being able to make a positive impact, I want to 288 00:15:48,680 --> 00:15:52,240 leave the world in a better place than I found it, which might be a big ask. 289 00:15:52,240 --> 00:15:56,680 And I think that, you know, the thing I love about vision is that you can almost fantasize 290 00:15:56,680 --> 00:15:57,680 a little bit, right? 291 00:15:57,680 --> 00:16:01,360 The nice thing about vision is that you can hallucinate a little bit before you make that 292 00:16:01,360 --> 00:16:03,640 plan happen and then go and execute that plan. 293 00:16:03,640 --> 00:16:06,200 So yeah, that's my vision for myself. 294 00:16:06,200 --> 00:16:10,880 My vision for the different companies that I start, own or invest in is much more concrete, 295 00:16:10,880 --> 00:16:11,880 much more specific. 296 00:16:11,880 --> 00:16:15,160 But in terms of my vision for myself, those are some of the things that I'm stepping out 297 00:16:15,160 --> 00:16:17,160 and focusing on right now. 298 00:16:17,160 --> 00:16:18,160 That makes sense. 299 00:16:18,160 --> 00:16:20,880 I actually want to double down a little bit on that. 300 00:16:20,880 --> 00:16:27,560 So when it comes to people that you've impacted and influenced that have gone on to do cool 301 00:16:27,560 --> 00:16:31,520 things that you're excited about, you know, things that you're excited for them, you know, 302 00:16:31,520 --> 00:16:35,160 and what they've accomplished, I can see that in you, Pete. 303 00:16:35,160 --> 00:16:40,400 What's one that comes to mind that you're willing to talk about their story and, you 304 00:16:40,400 --> 00:16:44,240 know, what part of your influence might have been an impact on that, but what have they 305 00:16:44,240 --> 00:16:45,240 accomplished since? 306 00:16:45,240 --> 00:16:46,240 What have they gone on to do? 307 00:16:46,240 --> 00:16:48,240 Yeah, no, that's a great question. 308 00:16:48,240 --> 00:16:52,240 I mean, there's a couple of folks that come to mind right away. 309 00:16:52,240 --> 00:16:55,680 I don't know how they would necessarily feel about me telling their stories. 310 00:16:55,680 --> 00:17:01,400 So maybe just to not out them without their consent, maybe I'll just kind of share a little 311 00:17:01,400 --> 00:17:05,800 bit about who they were, how I think I impacted them, what they're doing now. 312 00:17:05,800 --> 00:17:06,800 That's fair. 313 00:17:06,800 --> 00:17:07,800 I appreciate that. 314 00:17:07,800 --> 00:17:10,600 And then if folks want to learn more about that person, they can hit me up offline and 315 00:17:10,600 --> 00:17:14,280 I'll get that person's okay or whoever else we talk about and I'll hopefully connect them 316 00:17:14,280 --> 00:17:15,480 with consent. 317 00:17:15,480 --> 00:17:22,160 So one young woman comes to mind where she was an intern at one of my first companies 318 00:17:22,160 --> 00:17:27,840 and she's a strategy intern and we got to put her on it. 319 00:17:27,840 --> 00:17:32,240 So she was probably just coming out of college or finishing up college. 320 00:17:32,240 --> 00:17:35,680 We got to put her on a couple of key accounts at the agency. 321 00:17:35,680 --> 00:17:37,160 My first agency was called Digital Surgeons. 322 00:17:37,160 --> 00:17:40,680 It was a brand experience firm and we got to put her on a couple of different accounts 323 00:17:40,680 --> 00:17:47,560 and she went on to now she's running strategy for Mercedes and a couple of big brands. 324 00:17:47,560 --> 00:17:50,200 So that's one example. 325 00:17:50,200 --> 00:17:57,600 Another example that's really fun for me is I had a young man that one of his father, 326 00:17:57,600 --> 00:17:59,660 so when he was born, his father went to jail. 327 00:17:59,660 --> 00:18:01,440 He didn't grow up with a father. 328 00:18:01,440 --> 00:18:07,200 His mother had a drug problem and he never thought he was going to be able to go to school, 329 00:18:07,200 --> 00:18:09,720 kind of start a business, that sort of thing. 330 00:18:09,720 --> 00:18:14,560 Now he is just about finished with the university program that he got into. 331 00:18:14,560 --> 00:18:21,000 He's studying computer science and he recently got a really well paid internship working 332 00:18:21,000 --> 00:18:24,200 with a very popular software company that you probably heard of. 333 00:18:24,200 --> 00:18:25,720 That's just another example. 334 00:18:25,720 --> 00:18:29,280 Again, two completely different people from completely different sides of the tracks, 335 00:18:29,280 --> 00:18:33,920 but I'd like to think that what I was able to do is create an environment of creativity 336 00:18:33,920 --> 00:18:35,520 and curiosity for them. 337 00:18:35,520 --> 00:18:37,080 They did the work. 338 00:18:37,080 --> 00:18:39,560 They're the ones that deserve all the credit. 339 00:18:39,560 --> 00:18:43,880 What I like to think that my sort of role in that journey was, was being the guide, 340 00:18:43,880 --> 00:18:44,880 right? 341 00:18:44,880 --> 00:18:45,880 They're the heroes, right? 342 00:18:45,880 --> 00:18:47,320 I'm just the guide in that journey. 343 00:18:47,320 --> 00:18:50,760 I think as someone who does brand strategy for a living, I think the best thing we can 344 00:18:50,760 --> 00:18:51,760 do is be that guide. 345 00:18:51,760 --> 00:18:55,560 Because at the end of the day, it's the person doing the work, it's the customer, that's 346 00:18:55,560 --> 00:18:56,560 the hero. 347 00:18:56,560 --> 00:18:57,560 We're just the guides. 348 00:18:57,560 --> 00:19:01,400 I think that you mentioned you gave me a really positive compliment at the beginning when 349 00:19:01,400 --> 00:19:03,400 you said, I remind you of Gary. 350 00:19:03,400 --> 00:19:04,400 One of the things I love about Gary- 351 00:19:04,400 --> 00:19:07,400 You cuss less. 352 00:19:07,400 --> 00:19:08,960 You cuss less, but yes. 353 00:19:08,960 --> 00:19:12,720 Well, I mean, I don't know who our audience is, right? 354 00:19:12,720 --> 00:19:16,720 I've been known to drop a couple of bombs, but what I was going to say is he talks a 355 00:19:16,720 --> 00:19:20,880 lot about humility and empathy and compassion. 356 00:19:20,880 --> 00:19:23,600 Not a lot of people know that unless they get to know him or really kind of dig deeper 357 00:19:23,600 --> 00:19:27,120 into his content, because some of the stuff he can put out there is pretty polarizing. 358 00:19:27,120 --> 00:19:30,880 I just want to sort of underscore and echo, since you put his name in my head, in the 359 00:19:30,880 --> 00:19:32,880 picture of him in my head, I think it's that empathy. 360 00:19:32,880 --> 00:19:37,340 I think it's that compassion that is super important to be able to set the table. 361 00:19:37,340 --> 00:19:41,920 Because when we get high off our own supply, when we sort of think how great we are, and 362 00:19:41,920 --> 00:19:43,400 look, I've been there, right? 363 00:19:43,400 --> 00:19:47,960 When I was the young kind of punk kind of on the come up when I was 22 years old running 364 00:19:47,960 --> 00:19:50,940 a multi-million dollar company, I thought I was cool. 365 00:19:50,940 --> 00:19:55,320 I thought I was better than everybody, and I think that it was that kind of like ego 366 00:19:55,320 --> 00:19:58,600 back then that I think got me in a lot of trouble. 367 00:19:58,600 --> 00:20:01,480 And at the end of the day, it made me feel a whole lot less fulfilled. 368 00:20:01,480 --> 00:20:05,800 So now I know my place in the universe, and I know that my place is the guy, not the hero. 369 00:20:05,800 --> 00:20:08,760 And I think that that's allowed me to hold more space for people. 370 00:20:08,760 --> 00:20:10,480 It's allowed me to be a better listener. 371 00:20:10,480 --> 00:20:13,520 Obviously, we're on a podcast right now, so I'm talking with you. 372 00:20:13,520 --> 00:20:17,880 But if we were in a casual situation, I would probably be doing a lot more listening, a 373 00:20:17,880 --> 00:20:22,920 lot more asking questions, and really hearing what you're saying versus just kind of like 374 00:20:22,920 --> 00:20:24,200 blurting out a bunch of words. 375 00:20:24,200 --> 00:20:28,240 So yeah, no, I just wanted to share that because that's been a big part of my journey over 376 00:20:28,240 --> 00:20:32,680 the past, I'd say, probably 10 years is probably the term time I put on it. 377 00:20:32,680 --> 00:20:34,720 But yeah, those are just two stories. 378 00:20:34,720 --> 00:20:36,280 Is that kind of what you're looking for, Jackson? 379 00:20:36,280 --> 00:20:37,280 Huge, my friend. 380 00:20:37,280 --> 00:20:38,280 Those are great. 381 00:20:38,280 --> 00:20:40,840 And to double down on some of what you talked about. 382 00:20:40,840 --> 00:20:47,840 So I'm glad that you didn't cross the boundaries of some people confuse humility with kind 383 00:20:47,840 --> 00:20:51,520 of negligence or like downplaying realities. 384 00:20:51,520 --> 00:20:52,520 And you didn't do that. 385 00:20:52,520 --> 00:20:57,640 I'm grateful because we as entrepreneurs, we are facilitators of environments. 386 00:20:57,640 --> 00:20:58,640 Amen. 387 00:20:58,640 --> 00:20:59,640 Right. 388 00:20:59,640 --> 00:21:02,960 So you're the guide and you construct an environment. 389 00:21:02,960 --> 00:21:05,240 I love that Taylor Welch, he taught this concept. 390 00:21:05,240 --> 00:21:10,960 I always had to give him credit for it, which was environment to him is the number one driver 391 00:21:10,960 --> 00:21:11,960 for success. 392 00:21:11,960 --> 00:21:16,360 You can take a weak person and put them in a strong environment and they will outperform 393 00:21:16,360 --> 00:21:21,360 a strong person who's in a weak environment. 394 00:21:21,360 --> 00:21:25,840 Think of a strong person in a hurricane, you know, trying to run a race versus somebody 395 00:21:25,840 --> 00:21:30,040 who's in fantastic weather that might be in a wheelchair. 396 00:21:30,040 --> 00:21:38,240 And so your environment is a big portion of what's going to drive your success as a listener. 397 00:21:38,240 --> 00:21:44,240 And Pete, what I hear, what I know you represent is a person who creates an environment where 398 00:21:44,240 --> 00:21:50,360 these individuals could come and incubate their own success and probably like minded 399 00:21:50,360 --> 00:21:55,000 peers, probably other mentors and leaders involved in the process, tools that they can 400 00:21:55,000 --> 00:21:56,720 utilize. 401 00:21:56,720 --> 00:22:02,080 And that, you know, that I wish more entrepreneurs, I hope more entrepreneurs gravitate towards 402 00:22:02,080 --> 00:22:06,400 realizing that, that we've got to provide great environments for those who work with 403 00:22:06,400 --> 00:22:07,400 us. 404 00:22:07,400 --> 00:22:10,240 I also, one thing I want to say though, and I appreciate you saying that, I'm really humbled 405 00:22:10,240 --> 00:22:11,920 by the kind words. 406 00:22:11,920 --> 00:22:16,080 I really try my best to live that life and I hope that if you asked others, they would 407 00:22:16,080 --> 00:22:17,200 say that. 408 00:22:17,200 --> 00:22:21,640 What I learned the hard way is that you can't force it on people, right? 409 00:22:21,640 --> 00:22:27,120 So, you know, whether it's Angela Duckworth talking about grit or resilience or all these 410 00:22:27,120 --> 00:22:31,240 more en vogue terms over the past couple of years that have kind of come across the best 411 00:22:31,240 --> 00:22:33,600 seller lists on Amazon or New York Times. 412 00:22:33,600 --> 00:22:39,080 What I think is pretty interesting is if someone's not ready to be in a space of creativity and 413 00:22:39,080 --> 00:22:41,000 curiosity, you can't force it on them. 414 00:22:41,000 --> 00:22:44,200 So what, you know, I recently did an exercise. 415 00:22:44,200 --> 00:22:48,080 I'm in the process right now of transforming another one of the companies that I'm a part 416 00:22:48,080 --> 00:22:49,080 of. 417 00:22:49,080 --> 00:22:51,320 We've got a great leadership team in place running the company. 418 00:22:51,320 --> 00:22:55,240 I'm sort of more of a chairman at this point, but I was sort of digging into kind of like 419 00:22:55,240 --> 00:23:00,160 the greatest hits, you know, the high points over the past 15, 16 years, the low points. 420 00:23:00,160 --> 00:23:02,840 And I was looking for signal in that noise. 421 00:23:02,840 --> 00:23:08,720 And one of the things I realized was the people that have had the most positive experiences 422 00:23:08,720 --> 00:23:14,000 with the organization that are no longer there versus the people that are still there versus, 423 00:23:14,000 --> 00:23:15,520 you know, folks and whatnot. 424 00:23:15,520 --> 00:23:19,480 What I thought was an interesting common denominator that showed up was the willingness and the 425 00:23:19,480 --> 00:23:22,300 desire to align to those core values. 426 00:23:22,300 --> 00:23:25,840 One of our core values being around curiosity, one of them being around creativity, you can't 427 00:23:25,840 --> 00:23:26,840 force it on people. 428 00:23:26,840 --> 00:23:30,400 And I learned that the hard way thinking like, I'm going to give all these, I'm going to 429 00:23:30,400 --> 00:23:32,200 give all this motivation to people. 430 00:23:32,200 --> 00:23:33,760 You can't give motivation to people, right? 431 00:23:33,760 --> 00:23:36,080 Or I'm going to give all these tools and techniques to people. 432 00:23:36,080 --> 00:23:41,060 But if they don't ultimately want that and they're not welcoming it into their lives, 433 00:23:41,060 --> 00:23:43,960 you know, I would say the biggest environment that we have to set for ourselves is the one 434 00:23:43,960 --> 00:23:46,480 between our two ears, which is our mindset, right? 435 00:23:46,480 --> 00:23:47,480 It's that brain. 436 00:23:47,480 --> 00:23:50,960 And if we don't, if we don't set that mindset for ourselves, no matter what situation we're 437 00:23:50,960 --> 00:23:54,420 in, how good, how bad it is, I don't think it's going to be able to turn around. 438 00:23:54,420 --> 00:23:58,580 So what I notice now is, and we screen for this in our kind of HR processes when we're 439 00:23:58,580 --> 00:24:03,200 hiring is really look, does that person have that tenacity or resilience? 440 00:24:03,200 --> 00:24:05,200 Do they want to grow very fast? 441 00:24:05,200 --> 00:24:06,200 Right? 442 00:24:06,200 --> 00:24:09,260 If you don't want to sort of have an environment that's a little bit chaotic, that's a little 443 00:24:09,260 --> 00:24:13,160 bit high energy, high intensity, we're definitely not the right fit for you. 444 00:24:13,160 --> 00:24:17,800 And I say we're meaning the three or four different companies that are actively hiring 445 00:24:17,800 --> 00:24:20,640 right now that I have some stake in. 446 00:24:20,640 --> 00:24:23,620 So I think it's really important that you align on mission and vision and values. 447 00:24:23,620 --> 00:24:27,920 It sounds squishy, but I think when you get it right, it, you know, it's like a rocket 448 00:24:27,920 --> 00:24:29,660 ship when you get it wrong. 449 00:24:29,660 --> 00:24:31,320 It's like a poison pill. 450 00:24:31,320 --> 00:24:34,480 And that's just what I would say to the group here is like, I learned that one the hard 451 00:24:34,480 --> 00:24:37,080 way and all the kind of words you're saying about me. 452 00:24:37,080 --> 00:24:39,880 There's a lot of people back in the day that weren't saying such kind of words about me. 453 00:24:39,880 --> 00:24:40,880 Right. 454 00:24:40,880 --> 00:24:44,720 We, what we learn as we go, you know, we, we got to grow up and mature. 455 00:24:44,720 --> 00:24:47,920 We get the opportunity to, to choose to do that or not to do that. 456 00:24:47,920 --> 00:24:51,300 And so you're, you're our preaching to the choir as vision pros. 457 00:24:51,300 --> 00:24:56,240 Anybody who's following this podcast realizes, I mean, it's, it's always vision, culture, 458 00:24:56,240 --> 00:24:57,240 leadership. 459 00:24:57,240 --> 00:24:59,120 And all those are our three big pillars. 460 00:24:59,120 --> 00:25:02,480 I love that you keyed on, on the hero aspect. 461 00:25:02,480 --> 00:25:07,320 You talked about being the guide versus the hero because the logo for first-class business 462 00:25:07,320 --> 00:25:09,880 is in fact, the icon is a hero. 463 00:25:09,880 --> 00:25:14,120 And what I think most people don't realize it's a subconscious as any logo, the hero 464 00:25:14,120 --> 00:25:16,400 is the business owner. 465 00:25:16,400 --> 00:25:17,400 That is our hero. 466 00:25:17,400 --> 00:25:20,440 The hero is the business owner that we're serving. 467 00:25:20,440 --> 00:25:25,180 And in my case, therefore for first-class business, it's my job to step up as the hero. 468 00:25:25,180 --> 00:25:29,760 But when it comes to certain clients is that what we're servicing, where the Alfred, where 469 00:25:29,760 --> 00:25:33,480 the Butler behind the scenes helping Batman do what he needs to do and making sure he 470 00:25:33,480 --> 00:25:36,680 doesn't die in the process of saving the world. 471 00:25:36,680 --> 00:25:39,800 That's kind of what we do is just serve and guide. 472 00:25:39,800 --> 00:25:43,920 You know, but let's, let's keep going with the next, we're going to go into a little 473 00:25:43,920 --> 00:25:44,920 bit of a darker theme. 474 00:25:44,920 --> 00:25:47,100 Thank you to the dark night. 475 00:25:47,100 --> 00:25:53,200 So what is your worst business experience ever? 476 00:25:53,200 --> 00:25:55,660 Easy answer. 477 00:25:55,660 --> 00:26:04,160 I blindly trusted an executive that I brought in, um, in a financial capacity and it, it 478 00:26:04,160 --> 00:26:06,480 wreaked havoc on one of my businesses. 479 00:26:06,480 --> 00:26:11,480 And it was a very, very difficult process to discover that and turn it around. 480 00:26:11,480 --> 00:26:14,640 Um, and it's shameful, right? 481 00:26:14,640 --> 00:26:16,680 You know, you ask yourself like, how did this happen to me? 482 00:26:16,680 --> 00:26:19,840 Like, you know, it's, it would kind of be like what happens if somebody breaks into 483 00:26:19,840 --> 00:26:20,840 your house. 484 00:26:20,840 --> 00:26:22,680 Um, and you're like, well, you know what? 485 00:26:22,680 --> 00:26:24,440 Like, how could this have happened? 486 00:26:24,440 --> 00:26:25,680 I live in a good neighborhood. 487 00:26:25,680 --> 00:26:28,960 We had, we have a good security system and there's locks on my door. 488 00:26:28,960 --> 00:26:30,880 How could this happen? 489 00:26:30,880 --> 00:26:34,560 That was the first thought that I had in my head. 490 00:26:34,560 --> 00:26:40,880 Looking back now, I'm grateful for the lesson because I think that lessons are what define 491 00:26:40,880 --> 00:26:45,840 us and our true characters to find that not at our highest moment, but at our lowest moment. 492 00:26:45,840 --> 00:26:50,360 So speaking of darkness, speaking of being down, that I would say is probably one of 493 00:26:50,360 --> 00:26:56,360 the worst business experiences, um, because it just, the violating feeling it had, right? 494 00:26:56,360 --> 00:27:04,680 And how that felt, um, a close second to that is when during COVID, um, we were met with 495 00:27:04,680 --> 00:27:08,880 some financial challenges and for the first time ever in almost 15 years, we had to lay 496 00:27:08,880 --> 00:27:10,560 some people off. 497 00:27:10,560 --> 00:27:16,520 And that was a gut and heart wrenching moment because despite my best effort and me and 498 00:27:16,520 --> 00:27:20,160 my leadership team's best effort, you know, we all took gigantic pay cuts. 499 00:27:20,160 --> 00:27:24,160 We all took, you know, my co-founder and I were actually foregoing a salary for a period 500 00:27:24,160 --> 00:27:29,600 of time, like did all the things that we possibly could have, but that was truly a black swan 501 00:27:29,600 --> 00:27:32,240 event that we just didn't see coming. 502 00:27:32,240 --> 00:27:38,080 Um, and that was gut wrenching because, you know, I had to say, say goodbye to some really 503 00:27:38,080 --> 00:27:39,080 good people. 504 00:27:39,080 --> 00:27:48,080 And I think in that moment, I feel bad for how that impacted others and what could I 505 00:27:48,080 --> 00:27:51,440 have done differently to be more prepared so that I didn't have to have that happen 506 00:27:51,440 --> 00:27:52,600 to others. 507 00:27:52,600 --> 00:27:56,800 And then also just the ripple impact that that has on the people who are left behind 508 00:27:56,800 --> 00:27:58,520 that gets us stay. 509 00:27:58,520 --> 00:28:03,320 Um, and I think I learned a lot as a leader during that moment and, and that was tough. 510 00:28:03,320 --> 00:28:05,240 So I'd say that was the second worst. 511 00:28:05,240 --> 00:28:07,640 They're definitely a kind of close first and close second. 512 00:28:07,640 --> 00:28:10,680 One's more of, you know, both of them were really surprising. 513 00:28:10,680 --> 00:28:15,520 Um, and, uh, but one of them you can plan for a lot better than the other. 514 00:28:15,520 --> 00:28:16,520 Absolutely. 515 00:28:16,520 --> 00:28:19,280 Well, and I love that you see it as a learning opportunity. 516 00:28:19,280 --> 00:28:23,960 Um, you know, it's, it's amazing how when you're in those moments, um, you, you get 517 00:28:23,960 --> 00:28:29,600 to it's, it's miraculous almost to feel how much pain the heart can endure. 518 00:28:29,600 --> 00:28:30,600 Absolutely. 519 00:28:30,600 --> 00:28:31,600 Yeah. 520 00:28:31,600 --> 00:28:32,600 And you feel it, right? 521 00:28:32,600 --> 00:28:34,640 It's like, there's a great book out there. 522 00:28:34,640 --> 00:28:39,440 I remember when I was getting some, some therapy, not for that, but for just, you know, I think 523 00:28:39,440 --> 00:28:42,800 everybody should have therapy like in the whole, the whole separate conversation. 524 00:28:42,800 --> 00:28:46,240 But I remember there's a great book that I learned about called the body keeps score. 525 00:28:46,240 --> 00:28:51,200 Um, which is just such a beautiful truth, which is, you know, we all know what it feels 526 00:28:51,200 --> 00:28:53,680 like when they say something like gut wrenching, right? 527 00:28:53,680 --> 00:28:56,280 Well, it's like, well, where, where do you feel that in your body? 528 00:28:56,280 --> 00:28:57,280 Right. 529 00:28:57,280 --> 00:28:59,000 Or when you get angry, you know, what does that feel like? 530 00:28:59,000 --> 00:29:00,360 I feel hot, I feel red, right? 531 00:29:00,360 --> 00:29:01,880 Like, so the body keeps score. 532 00:29:01,880 --> 00:29:05,320 And I think that that's a whole separate conversation that I'd love to share with you in the audience, 533 00:29:05,320 --> 00:29:08,920 maybe another time, but, but yeah, I know that's, um, that's just a thought that comes 534 00:29:08,920 --> 00:29:09,920 to mind. 535 00:29:09,920 --> 00:29:11,720 Hey man, happy to have you back tomorrow. 536 00:29:11,720 --> 00:29:16,520 Um, you know, so we happy to uncover as many truths as we can. 537 00:29:16,520 --> 00:29:21,200 Um, so you, you mentioned that, that, uh, executive and the financial reality. 538 00:29:21,200 --> 00:29:26,160 Um, I think that's a very common trend amongst entrepreneurs and maybe this podcast serves 539 00:29:26,160 --> 00:29:30,640 as a little bit of therapy, a little therapeutic for those who, um, you know, come in and are 540 00:29:30,640 --> 00:29:32,480 like, man, okay, I'm not the only one. 541 00:29:32,480 --> 00:29:34,280 Um, you know, that can be helpful. 542 00:29:34,280 --> 00:29:40,160 I've been there when, when, uh, I was delegating so irresponsibly with my first venture. 543 00:29:40,160 --> 00:29:47,040 Um, I had, uh, injected my wife at time, um, into the business in many ways. 544 00:29:47,040 --> 00:29:53,400 She was doing all the responsible things for the business, uh, taxes, insurance, finances, 545 00:29:53,400 --> 00:29:57,240 you know, and, and I cakewalked it for a while. 546 00:29:57,240 --> 00:29:59,880 Uh, that's not how you run a business. 547 00:29:59,880 --> 00:30:05,520 Um, and so I ended up transferring that over to a really good friend, um, who came in and 548 00:30:05,520 --> 00:30:09,880 won more responsibility, but I couldn't afford it after six months. 549 00:30:09,880 --> 00:30:15,800 So now I ended up with my finances in the hands of three different accountants and it 550 00:30:15,800 --> 00:30:16,800 was a mess. 551 00:30:16,800 --> 00:30:22,720 I mean, it was, I was like, Oh my gosh, I was so irresponsible with this process and, 552 00:30:22,720 --> 00:30:26,760 and how to, how to, how to go about bringing something in the right way. 553 00:30:26,760 --> 00:30:30,400 And now I've got everything scattered in three different people's accesses. 554 00:30:30,400 --> 00:30:35,680 One that had a harder time, uh, feeling motivated to give me what I needed after our divorce. 555 00:30:35,680 --> 00:30:36,680 Right. 556 00:30:36,680 --> 00:30:42,400 Um, so it was, it was a very painful, um, reality check of, Oh man, let's, let's learn 557 00:30:42,400 --> 00:30:45,260 to be better delegators, um, with what we do. 558 00:30:45,260 --> 00:30:48,440 So let's, let's go into that better delegation side of things. 559 00:30:48,440 --> 00:30:50,880 What's your best experience in business look like? 560 00:30:50,880 --> 00:30:53,880 It's a great question. 561 00:30:53,880 --> 00:30:59,840 Um, a couple come to mind. 562 00:30:59,840 --> 00:31:06,880 One of the, the ones that I would say my teams heard me talk about, but it's, it's just really 563 00:31:06,880 --> 00:31:14,620 a proud moment was we got, we won an account that we had no business winning. 564 00:31:14,620 --> 00:31:19,240 We were, we were a tiny little shop at the time we had, you know, outside of myself and 565 00:31:19,240 --> 00:31:22,840 my co-founder, we were a very junior team at the time. 566 00:31:22,840 --> 00:31:28,560 And we won Lady Gaga as a client and we had a bra, I was good. 567 00:31:28,560 --> 00:31:29,560 Yeah. 568 00:31:29,560 --> 00:31:30,560 Yeah. 569 00:31:30,560 --> 00:31:31,560 No, listen, I could sing all those songs backwards. 570 00:31:31,560 --> 00:31:36,760 Um, I got to chill every time I hear come on the radio, you know, um, let's hear her 571 00:31:36,760 --> 00:31:37,760 voice. 572 00:31:37,760 --> 00:31:40,720 And, um, it was a proud moment for me, not because it was a big celebrity, not because 573 00:31:40,720 --> 00:31:46,040 we got to this big crazy event, not because we won pretty much the internet Oscars, but 574 00:31:46,040 --> 00:31:48,600 it's something called the Webbies at the time. 575 00:31:48,600 --> 00:31:55,680 Um, what was the most great about that experience is what I call the eyes light up moment. 576 00:31:55,680 --> 00:31:59,280 And I want to just encourage you and the audience to like, look for the eyes light up moments 577 00:31:59,280 --> 00:32:03,880 that happen in business because when they happen, just take a beat, take a pause. 578 00:32:03,880 --> 00:32:05,200 You know, we're all forward obsessed. 579 00:32:05,200 --> 00:32:08,720 I say we're all moving to the next thing, but take a beat when that eyes light up moment 580 00:32:08,720 --> 00:32:09,720 happened. 581 00:32:09,720 --> 00:32:13,720 So I got to take the team that worked on this project to the event. 582 00:32:13,720 --> 00:32:18,220 I got to take the team that worked on this project to the award show and the eyes light 583 00:32:18,220 --> 00:32:24,440 up moment, just the, the, the pride in these people to get to be at this, you know, fancy 584 00:32:24,440 --> 00:32:25,440 thing. 585 00:32:25,440 --> 00:32:28,320 And to be honest, I had never been to something at that scale before either. 586 00:32:28,320 --> 00:32:32,920 Um, and I brought my team, you know, I didn't bring my then, my then girlfriend, my now 587 00:32:32,920 --> 00:32:34,920 wife, I didn't bring her. 588 00:32:34,920 --> 00:32:38,520 Um, my co-founder didn't bring his then girlfriend, now wife. 589 00:32:38,520 --> 00:32:42,080 We brought our team, a couple of members of our team, had a limited number of people and 590 00:32:42,080 --> 00:32:43,080 it was a proud moment. 591 00:32:43,080 --> 00:32:48,920 And for me, that was the moment where I realized it was no longer about how good I was at designing 592 00:32:48,920 --> 00:32:53,440 or how good I was at coding, which is what got me into the game and to begin with. 593 00:32:53,440 --> 00:32:55,840 That's where I realized what it was like to lead. 594 00:32:55,840 --> 00:32:58,480 That's what I realized what it was like to see the impact that you can make on other 595 00:32:58,480 --> 00:32:59,800 people. 596 00:32:59,800 --> 00:33:03,640 And I would say that that was definitely one of the best moments of my career because a 597 00:33:03,640 --> 00:33:04,920 couple of things happened, right? 598 00:33:04,920 --> 00:33:08,880 The underdog one against the big challenge, right? 599 00:33:08,880 --> 00:33:11,880 It's like, like some of the greatest movies that we all love, right? 600 00:33:11,880 --> 00:33:21,880 The seemingly impossible task, the impossible deadline that we didn't even know was possible, 601 00:33:21,880 --> 00:33:22,880 we pulled off. 602 00:33:22,880 --> 00:33:28,160 Um, and ultimately it turned into, you know, a pretty category defining thing that was 603 00:33:28,160 --> 00:33:29,420 written about in books. 604 00:33:29,420 --> 00:33:34,040 It was covered for many years after and, and it created millions and millions of dollars 605 00:33:34,040 --> 00:33:38,200 of business, you know, for year after year as a result of that work. 606 00:33:38,200 --> 00:33:43,200 So it's just a powerful thing to understand that like when your calling comes, like answer 607 00:33:43,200 --> 00:33:44,200 the bell, right? 608 00:33:44,200 --> 00:33:48,600 When the phone rings, because magic can happen from that. 609 00:33:48,600 --> 00:33:52,120 So I'd say that was the spark and the experience for me. 610 00:33:52,120 --> 00:33:57,160 Sounds like you get to add a zero to your 1 million number already in that case. 611 00:33:57,160 --> 00:33:59,320 So that's fun. 612 00:33:59,320 --> 00:34:03,560 And by the way, for anybody listening, one of the best, one of the best songs to ask 613 00:34:03,560 --> 00:34:08,280 dueling pianos to play is bad romance by Lady Gaga. 614 00:34:08,280 --> 00:34:10,120 It's one of my favorites to see them play. 615 00:34:10,120 --> 00:34:11,920 They go nuts with it. 616 00:34:11,920 --> 00:34:14,240 So that, that's an awesome story. 617 00:34:14,240 --> 00:34:15,240 Thanks for sharing that. 618 00:34:15,240 --> 00:34:20,520 And that, that tier and level two, I was talking to Scott Ritzheimer, I think his last name, 619 00:34:20,520 --> 00:34:25,880 his last name, sorry, I got to get it down, but Scott wrote in his book about, um, of 620 00:34:25,880 --> 00:34:30,440 entrepreneurship about a coach who for the last play of the game decides to run on the 621 00:34:30,440 --> 00:34:35,000 field and catch the ball and everybody gets mad, of course, and there's flags and like, 622 00:34:35,000 --> 00:34:37,800 you know, you've never seen a coach do that, but in entrepreneurship, we do that all the 623 00:34:37,800 --> 00:34:38,800 time. 624 00:34:38,800 --> 00:34:43,320 Um, whenever we dive into the play when we're not supposed to, but when you, when you become 625 00:34:43,320 --> 00:34:48,600 a leader, um, you know, in, and that's your new trajectory and what you're now supposed 626 00:34:48,600 --> 00:34:49,600 to be doing. 627 00:34:49,600 --> 00:34:54,880 Um, it can be hard not to go back into the game and, and fix everything and, and control. 628 00:34:54,880 --> 00:34:59,240 So, um, as we go into powerful lessons, I don't want to pigeonhole you on that, but 629 00:34:59,240 --> 00:35:02,920 I do want to explore that a little bit before we dive into the powerful lesson you want 630 00:35:02,920 --> 00:35:05,000 to share for visionaries to learn from your experience. 631 00:35:05,000 --> 00:35:13,080 So first things first, um, how did you navigate the process of making that shift from a player 632 00:35:13,080 --> 00:35:14,500 to coach? 633 00:35:14,500 --> 00:35:17,880 And do you still go back and forth at times, um, in different areas? 634 00:35:17,880 --> 00:35:19,840 Yeah, it's, it's a great question. 635 00:35:19,840 --> 00:35:28,440 And honestly, I would say the answer I'm going to give you is, is my truth, but I don't think 636 00:35:28,440 --> 00:35:31,800 it's the best answer for your question. 637 00:35:31,800 --> 00:35:35,520 The I can give you the best answer for the question, but it's not one that I follow all 638 00:35:35,520 --> 00:35:36,520 the time. 639 00:35:36,520 --> 00:35:37,520 Right? 640 00:35:37,520 --> 00:35:42,120 So what I'm able to, to sort of follow is I think in a company that is, you know, call 641 00:35:42,120 --> 00:35:48,600 it zero to $10 million just for a round number, zero to $10 million companies, everybody is 642 00:35:48,600 --> 00:35:52,600 a player coach, which means you've got to step, you know, sometimes you got to step 643 00:35:52,600 --> 00:35:53,600 onto the field. 644 00:35:53,600 --> 00:35:56,200 You got to catch the, you got to make the play, you got to do the thing. 645 00:35:56,200 --> 00:35:59,300 And that's just the nature of, you know, law of small numbers, right? 646 00:35:59,300 --> 00:36:01,640 Your team might not be of a certain size. 647 00:36:01,640 --> 00:36:05,880 You know, if you've got, you know, there's times where we had three or four people out 648 00:36:05,880 --> 00:36:08,200 on maternity paternity leave at the same exact time, right? 649 00:36:08,200 --> 00:36:12,240 And times like that, when you're a small team, um, you gotta do what it takes to win. 650 00:36:12,240 --> 00:36:13,240 Right? 651 00:36:13,240 --> 00:36:14,240 So I think that's the thing. 652 00:36:14,240 --> 00:36:20,600 Um, nowadays, a lot of the companies that I coach and support, um, outside of my, my, 653 00:36:20,600 --> 00:36:24,300 the core businesses that I started earlier, but now when I'm coming in as an advisor or 654 00:36:24,300 --> 00:36:29,280 as a consultant or as a strategist, um, they have much larger teams, they have much larger 655 00:36:29,280 --> 00:36:30,280 market caps. 656 00:36:30,280 --> 00:36:33,120 And some of these are publicly traded companies that I'm working with. 657 00:36:33,120 --> 00:36:38,840 And it's really bad when the coach is stepping on the field. 658 00:36:38,840 --> 00:36:44,000 So you know, after a certain size, um, you really have to force yourself to not focus 659 00:36:44,000 --> 00:36:46,140 on how, but focus on who. 660 00:36:46,140 --> 00:36:49,840 So you know, one of the coaches I learned a lot from is a guy named by the name of Danny 661 00:36:49,840 --> 00:36:50,840 Sullivan. 662 00:36:50,840 --> 00:36:56,040 He's an OG coach, strategic coaches is how he, you know, what he was referred to as. 663 00:36:56,040 --> 00:36:58,760 And for the longest time, I used to think about, because remember my background is in 664 00:36:58,760 --> 00:36:59,760 design and engineering. 665 00:36:59,760 --> 00:37:01,680 So I was the guy making the magic happen. 666 00:37:01,680 --> 00:37:02,680 Right? 667 00:37:02,680 --> 00:37:05,320 Um, I started a creative creative company because I was a creative. 668 00:37:05,320 --> 00:37:12,000 Um, I think the inflection point for me is realizing that I actually love being a creative. 669 00:37:12,000 --> 00:37:16,840 So it's not about micromanaging or holding onto something too tightly. 670 00:37:16,840 --> 00:37:18,920 It's not about knowing when to let go. 671 00:37:18,920 --> 00:37:23,620 It's about understanding that your role or your job has changed and you have to be okay 672 00:37:23,620 --> 00:37:24,620 with that. 673 00:37:24,620 --> 00:37:27,560 You have to understand like what piece are you on the chessboard? 674 00:37:27,560 --> 00:37:28,560 Right? 675 00:37:28,560 --> 00:37:31,440 I was just having this discussion yesterday with somebody, another entrepreneur, and he 676 00:37:31,440 --> 00:37:35,520 was saying like a lot of poems think they're Kings, a lot of Kings think they're rooks 677 00:37:35,520 --> 00:37:38,960 and we were going around the chessboard because we're both chess nerds. 678 00:37:38,960 --> 00:37:40,960 And it wasn't about one being better than the other. 679 00:37:40,960 --> 00:37:44,680 It was about understanding that it's a supporting cast. 680 00:37:44,680 --> 00:37:45,680 Right? 681 00:37:45,680 --> 00:37:50,720 So the example that I give a lot is going from playing first chair in the orchestra 682 00:37:50,720 --> 00:37:53,080 to being the conductor of the symphony. 683 00:37:53,080 --> 00:37:56,680 And that was a hard contrast for me. 684 00:37:56,680 --> 00:37:57,680 It was a hard pivot. 685 00:37:57,680 --> 00:38:01,160 Um, some would say I haven't even fully mastered it yet. 686 00:38:01,160 --> 00:38:05,480 But what I would say is that's the big shift for practitioners for service type businesses 687 00:38:05,480 --> 00:38:11,120 is you got to get out of the service and delivery fast because if you're working in your business 688 00:38:11,120 --> 00:38:13,420 and you're not working on your business, you're not growing your business. 689 00:38:13,420 --> 00:38:19,840 So that's the advice that I'd say was a hard pill for me to swallow because of my own passions. 690 00:38:19,840 --> 00:38:24,040 I have a whole other kind of shtick I can go through with you and the group at another 691 00:38:24,040 --> 00:38:25,040 time. 692 00:38:25,040 --> 00:38:28,560 But basically it's this concept of a green zone, which basically comes out of a great 693 00:38:28,560 --> 00:38:29,880 book called The Big Leap. 694 00:38:29,880 --> 00:38:33,760 I believe it's by Gay Hendrix if my memory suits me. 695 00:38:33,760 --> 00:38:40,160 But that book clearly articulates something called your zone of genius. 696 00:38:40,160 --> 00:38:44,280 And just loosely defined, it's the things that you're really good at that give you energy 697 00:38:44,280 --> 00:38:46,720 that you love. 698 00:38:46,720 --> 00:38:50,280 But a lot of entrepreneurs end up playing in their zone of competence, right? 699 00:38:50,280 --> 00:38:54,440 So the things that you're really good at, but you don't necessarily love. 700 00:38:54,440 --> 00:38:58,440 And I think just finding where your zone of genius is and stepping into it's a really 701 00:38:58,440 --> 00:38:59,640 important thing. 702 00:38:59,640 --> 00:39:05,320 However, sometimes the zone of genius is the thing that creates the limitation or the limiting 703 00:39:05,320 --> 00:39:07,280 factor for your business. 704 00:39:07,280 --> 00:39:13,200 So now I'm focusing a lot of my energy on going from my zone of genius and my zone of 705 00:39:13,200 --> 00:39:17,640 competence to what's going to be the thing that's going to give me the most leverage 706 00:39:17,640 --> 00:39:18,640 for my holdings company. 707 00:39:18,640 --> 00:39:23,080 What's going to give me the most leverage so that when my son grows up, I can be at 708 00:39:23,080 --> 00:39:28,440 all the games, whatever he decides to play or music lessons or whatever it is that he 709 00:39:28,440 --> 00:39:29,440 does. 710 00:39:29,440 --> 00:39:35,240 Right now, I would say I definitely have a little bit of a bug for entrepreneurship, 711 00:39:35,240 --> 00:39:39,400 meaning that it was my first baby and it's hard to step back from. 712 00:39:39,400 --> 00:39:43,520 So I hope the answers, what you're looking at and also just to the audience, gives a 713 00:39:43,520 --> 00:39:48,680 no bullshit answer, which is what the textbook tells you to do and what you ultimately end 714 00:39:48,680 --> 00:39:51,160 up doing aren't always the same thing. 715 00:39:51,160 --> 00:39:52,480 And that's okay. 716 00:39:52,480 --> 00:39:56,640 But you just got to lean into that and embrace it because that's what happens. 717 00:39:56,640 --> 00:39:58,800 Wow. 718 00:39:58,800 --> 00:40:03,720 It's obvious that you're always going to give a lot to unpack, which is awesome. 719 00:40:03,720 --> 00:40:10,240 This is a conversation I'm going to be meditating on a lot probably over the course of the week 720 00:40:10,240 --> 00:40:11,240 and beyond. 721 00:40:11,240 --> 00:40:13,320 But how old is your son, first off? 722 00:40:13,320 --> 00:40:15,320 Little over two. 723 00:40:15,320 --> 00:40:17,540 Okay, awesome. 724 00:40:17,540 --> 00:40:24,680 My advice back, my invitation back is as you position yourself and you look for those opportunities, 725 00:40:24,680 --> 00:40:28,840 no matter what obstacle comes your way, just do it. 726 00:40:28,840 --> 00:40:32,360 You know, Nike, just make the time. 727 00:40:32,360 --> 00:40:34,560 It'll be worth it in every bit. 728 00:40:34,560 --> 00:40:37,440 I'm a dad of four and I'm grateful. 729 00:40:37,440 --> 00:40:38,440 God bless you. 730 00:40:38,440 --> 00:40:39,440 Yeah, thank you. 731 00:40:39,440 --> 00:40:44,400 He has and he does and they help me survive. 732 00:40:44,400 --> 00:40:46,760 My kiddos teach me everything. 733 00:40:46,760 --> 00:40:53,520 But having that 12 year old, I was a stay at home dad from the beginning. 734 00:40:53,520 --> 00:40:57,600 And that has been one of the greatest blessings for my life. 735 00:40:57,600 --> 00:41:02,520 And I hope more people with the new rich, thanks to the four hour work week and the 736 00:41:02,520 --> 00:41:07,560 new mindset and paradigms on that, there's great opportunities to be involved from the 737 00:41:07,560 --> 00:41:10,960 beginning and you just don't get those experiences back. 738 00:41:10,960 --> 00:41:11,960 So enjoy that, Pete. 739 00:41:11,960 --> 00:41:12,960 No, I love that. 740 00:41:12,960 --> 00:41:13,960 I appreciate you sharing that. 741 00:41:13,960 --> 00:41:17,480 And I think one of the things that I love about what you just said, I just said it too, 742 00:41:17,480 --> 00:41:23,320 is like stepping into like, what does it really mean to be a man? 743 00:41:23,320 --> 00:41:29,520 Is a topic that a lot of people kind of will shun away from when you talk about being a 744 00:41:29,520 --> 00:41:31,600 man or masculinity or that sort of thing. 745 00:41:31,600 --> 00:41:37,040 And I think it's about being present, loving, kindness. 746 00:41:37,040 --> 00:41:39,760 When I grew up and I was a kid, my dad worked all the time. 747 00:41:39,760 --> 00:41:41,000 My dad was never around. 748 00:41:41,000 --> 00:41:43,360 And it wasn't because he didn't want to be, it was because he had to be. 749 00:41:43,360 --> 00:41:44,640 He was putting food on the table. 750 00:41:44,640 --> 00:41:48,940 He was a blue collar guy working two jobs to make ends meet. 751 00:41:48,940 --> 00:41:53,300 So I'm blessed that I've been able to build a number of businesses that we have the financial 752 00:41:53,300 --> 00:41:57,000 fortitude to be able to do the things that I need to do. 753 00:41:57,000 --> 00:42:01,640 Today I'm in my home office as opposed to my work office where we chatted last time. 754 00:42:01,640 --> 00:42:05,200 And it's because I'm home and we're going out for Halloween in a little bit. 755 00:42:05,200 --> 00:42:08,400 So I think that those are the things that really matter. 756 00:42:08,400 --> 00:42:14,400 And I want to put that out there because I think it's when I was younger, the dads weren't 757 00:42:14,400 --> 00:42:15,400 around a lot. 758 00:42:15,400 --> 00:42:19,280 It was always like the mom, the matriarchy and the family, that sort of thing. 759 00:42:19,280 --> 00:42:22,280 So I love that you're modeling that for you and your audience. 760 00:42:22,280 --> 00:42:28,840 I'm trying to model it for me and mine because I just think that, you know, like some, some 761 00:42:28,840 --> 00:42:31,880 the other day someone said to me like, Oh, like you're babysitting your kid. 762 00:42:31,880 --> 00:42:33,400 And I'm like, I'm not babysitting my kid. 763 00:42:33,400 --> 00:42:34,640 I'm parenting my kid. 764 00:42:34,640 --> 00:42:35,800 Like I'm around my kid. 765 00:42:35,800 --> 00:42:40,800 Like I'm like, it's a hard, it's a hard reality for people to get into. 766 00:42:40,800 --> 00:42:41,800 I was so offended. 767 00:42:41,800 --> 00:42:43,360 I got, I got kind of like red hot about it. 768 00:42:43,360 --> 00:42:44,360 I was like babysitting. 769 00:42:44,360 --> 00:42:47,840 I'm like, this is the favorite thing I get to do is hang out with my kid, man. 770 00:42:47,840 --> 00:42:49,440 Like there's no time machine, right? 771 00:42:49,440 --> 00:42:51,200 It's like, you know, so yeah. 772 00:42:51,200 --> 00:42:54,920 And I appreciate you, you striking that chord and putting that out there for the audience. 773 00:42:54,920 --> 00:42:56,640 Yeah, absolutely. 774 00:42:56,640 --> 00:43:03,080 My favorite example of that, of being a great dad is Jake Larson of video power.com. 775 00:43:03,080 --> 00:43:05,240 And I look up to him tremendously. 776 00:43:05,240 --> 00:43:07,840 The cool thing is he doesn't try it just does it. 777 00:43:07,840 --> 00:43:09,760 You know, and I learned a lot from him. 778 00:43:09,760 --> 00:43:11,560 I used to try so hard to influence. 779 00:43:11,560 --> 00:43:16,000 And like you said, you can't force it, you know, and the more you try, the more you almost 780 00:43:16,000 --> 00:43:21,680 repel it rather than, you know what, if I just live and be, you know, what I'm, what 781 00:43:21,680 --> 00:43:27,960 I'm meant to be and my best self, then the influence of that has an impact that it's 782 00:43:27,960 --> 00:43:28,960 almost, it's almost laughable. 783 00:43:28,960 --> 00:43:31,360 You know how that works out. 784 00:43:31,360 --> 00:43:32,600 I want to, I want to check him out. 785 00:43:32,600 --> 00:43:34,600 So definitely flip me a link for that. 786 00:43:34,600 --> 00:43:40,200 Cause I just didn't want to be typing while you're talking here, but you know, it's funny 787 00:43:40,200 --> 00:43:46,520 how when amateurs are putting in lots of effort, you see it when pros are putting in and they 788 00:43:46,520 --> 00:43:48,760 make it look effortless. 789 00:43:48,760 --> 00:43:53,280 I would say I'm still in the journey of, you know, going from amateur to pro when it comes 790 00:43:53,280 --> 00:43:54,280 to that. 791 00:43:54,280 --> 00:43:58,960 So that's an area that's still trying to be in the flow, trying to be present, but, you 792 00:43:58,960 --> 00:44:03,640 know, it can be interesting when shit hits the fan pun intended. 793 00:44:03,640 --> 00:44:05,360 And yeah, man. 794 00:44:05,360 --> 00:44:06,360 Yep. 795 00:44:06,360 --> 00:44:09,840 Well, back to a couple of great people. 796 00:44:09,840 --> 00:44:14,680 You mentioned the empathy that the Gary Banner, Chuck has, you know, and again, he's servicing 797 00:44:14,680 --> 00:44:21,080 an audience of people in, you know, he mainly serves people from where he comes from the 798 00:44:21,080 --> 00:44:23,880 Bronx, the hood, whatever you want to call it. 799 00:44:23,880 --> 00:44:28,280 And he has a different dialect that he uses to relate to people, you know, with a lot 800 00:44:28,280 --> 00:44:34,560 of cursing and words that maybe other people are uncomfortable with, but it connects him, 801 00:44:34,560 --> 00:44:37,440 you know, to that audience in a way that that's very authentic. 802 00:44:37,440 --> 00:44:41,840 And I mentioned him and I'm going to circle to Bill Russell as well, because you said 803 00:44:41,840 --> 00:44:43,160 something so profound and dynamic. 804 00:44:43,160 --> 00:44:44,160 I hope people catch it. 805 00:44:44,160 --> 00:44:50,520 And that's that at different levels of the game, at different levels of leadership, you're 806 00:44:50,520 --> 00:44:55,200 sometimes still required or you still have the opportunity or it's still important. 807 00:44:55,200 --> 00:45:00,320 However you want to define that to be the player coach, to be in both Bill Russell, 808 00:45:00,320 --> 00:45:03,040 you know, the most winning of all champions. 809 00:45:03,040 --> 00:45:07,060 If you haven't seen his documentary or you don't know his story, he was both the coach 810 00:45:07,060 --> 00:45:13,200 of his NBA team as well as the player in the team because the NBA was small back then. 811 00:45:13,200 --> 00:45:17,080 It was it was a very small association that was that didn't have the payments that you 812 00:45:17,080 --> 00:45:18,460 have today. 813 00:45:18,460 --> 00:45:23,680 And I grew up in San Antonio with Tim, who is very much a player coach as well. 814 00:45:23,680 --> 00:45:27,040 You know, even though the organization was massive at that time. 815 00:45:27,040 --> 00:45:29,360 So thanks for shedding the light on that. 816 00:45:29,360 --> 00:45:34,220 I think it helps when when we as entrepreneurs realize that, OK, we don't we don't have 817 00:45:34,220 --> 00:45:40,180 to be boxed into one person's paradigm or one person's best effort to teach us something 818 00:45:40,180 --> 00:45:42,720 that could be dynamically helpful for where we're at. 819 00:45:42,720 --> 00:45:46,920 But we got to strive to be the visionary, to dive into our own intuition, our own heart 820 00:45:46,920 --> 00:45:49,720 and mind and see what is relevant for us right now in this moment. 821 00:45:49,720 --> 00:45:53,640 This project, P, you did an excellent job of facilitating a whole lot of wisdom on the 822 00:45:53,640 --> 00:45:55,240 show today. 823 00:45:55,240 --> 00:45:58,840 What's the best way for people to connect with you and get involved in your projects? 824 00:45:58,840 --> 00:46:02,720 Yeah, so I'm. 825 00:46:02,720 --> 00:46:03,720 That's a great question. 826 00:46:03,720 --> 00:46:06,800 I'm Pete Senna on just about every social channel. 827 00:46:06,800 --> 00:46:11,840 I'm still calling it Twitter, so you like to come for me. 828 00:46:11,840 --> 00:46:13,840 But I'm Pete Senna on Twitter. 829 00:46:13,840 --> 00:46:16,240 I'm Pete Senna on LinkedIn. 830 00:46:16,240 --> 00:46:21,160 My personal website, which desperately needs an update, is Pete Senna dot com. 831 00:46:21,160 --> 00:46:26,120 And then if you want to learn about some of the great work that my team is doing, which 832 00:46:26,120 --> 00:46:31,860 is just really amazing, is go to we are DS dot com. 833 00:46:31,860 --> 00:46:34,760 That is a digital surgeons website or digital surgeons dot com. 834 00:46:34,760 --> 00:46:38,320 They both go to the same place and you can sort of check out all the great brands that 835 00:46:38,320 --> 00:46:43,880 they're transforming over there that that I'm blessed to make noise and try to not get 836 00:46:43,880 --> 00:46:45,760 in their way too much. 837 00:46:45,760 --> 00:46:50,840 I think that they would they would agree that I'm staying off the field wherever possible. 838 00:46:50,840 --> 00:46:55,680 But every once in a while I'll jump in and just for my own amusement, show someone that 839 00:46:55,680 --> 00:46:59,320 I still have some skills on, not just the guy in the ivory tower. 840 00:46:59,320 --> 00:47:00,320 I get that. 841 00:47:00,320 --> 00:47:01,320 That's awesome, man. 842 00:47:01,320 --> 00:47:02,320 Well, you heard him. 843 00:47:02,320 --> 00:47:05,320 We'll drop those on the show notes and the landing page as well. 844 00:47:05,320 --> 00:47:07,160 Pete, thanks so much for being on the show, man. 845 00:47:07,160 --> 00:47:08,160 This is awesome. 846 00:47:08,160 --> 00:47:09,160 Thanks for having me. 847 00:47:09,160 --> 00:47:10,600 Thank you for being here today. 848 00:47:10,600 --> 00:47:13,080 I'm really happy that you tuned in to Vision Pros Live. 849 00:47:13,080 --> 00:47:17,880 I'm looking forward to seeing your reactions as these episodes continue to move forward. 850 00:47:17,880 --> 00:47:19,520 This is going to get more and more fun. 851 00:47:19,520 --> 00:47:21,520 We'll have more and more engagement as well. 852 00:47:21,520 --> 00:47:45,100 For now, we'll have to come back and ride the