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That's fun.

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Yeah.

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Oh, we're all right.

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We're good.

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My bad guys.

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We have some technical difficulties on my end.

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Jonathan, good to see you.

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How are you doing, man?

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I'm doing great.

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I'm super excited about this.

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I enjoyed our little pre-interview

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and now I'm excited to get into the meat and heart

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of the conversation.

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Definitely.

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Yeah, the future of AI in retail.

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I love that.

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We have a little bit of an overlap.

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We're not interrupting each other.

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It might sound like we're fighting

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while we're on the show,

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but we'll hopefully have this delay fixed in no time.

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So dude, tell me about the future of AI in retail real quick.

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Oh, look, I mean, I think that AI is going

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to affect every single aspect of human existence.

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I think that this is as big as the wheel.

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This is going to revolutionize everything that we do

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from medicine to therapy to accounting to legal issues,

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all of this, writing, content creation, all of it.

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But what I'm particularly focused on is finding the uses

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of AI in retail.

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And that's what Trigonal is currently really focused on.

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It's a really exciting time.

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All right, welcome in to Vision Pros Live.

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With Jackson Calame, I'm your show host.

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We'll be doing interviews for visionary entrepreneurs

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and guest leaders who are building fantastic visions out there.

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Hey, what's up and welcome into Vision Pros Live.

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I'm your host, Jackson Calame,

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founder and CEO of First Class Business.

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And I'm excited to have Jonathan Goodman on the show today.

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We're going to be talking about the future of AI

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and retail with Jonathan.

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There's really cool things that are going on.

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You probably are familiar with things like chat GPT

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if you've heard of it.

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But there's also really cool ways to generate images.

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And what's fun about this is we're going to be talking

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about throw pillows.

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We're going to be talking about merchandise,

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things that you can put your own custom art on,

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but you can also get custom artwork assistance with AI.

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So that's one of the angles we're going to be talking

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about just a little bit.

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Since the holidays are coming up,

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this is kind of perfect time to have Jonathan on board

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as an artist and contributor to hopefully helping us

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with our interior decor and beyond.

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So we'll be talking about all that in just a minute.

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Sponsors, ColdClick.

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ColdClick is a system that we use for our LinkedIn automation.

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I highly recommend checking out.

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I'm going to keep it short and sweet today.

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But ultimately, when it comes to getting out there

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as a visionary and as an entrepreneur,

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you want to get out there in front of as many people

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as you can, but you also want to do so in a way

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that protects your systems.

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And with messaging that's on point,

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that helps people warm up to who you are.

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ColdClick helps protect our accounts

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as we automate our outreach.

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TapMental is another, oh, my fingers are pointing to it.

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We got the screen share going on.

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So tapmental.io is another provider that works with us.

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They are a client of ours, Dave Goodall.

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Dave Goodall helps people with, helps business owners

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with their psychology and mindset in order

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to make sure that they set up the right systems

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in the first place for their brand.

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He's got some amazing case studies with what he does.

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We all face challenges, limiting beliefs, things that

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might hold us back from our past.

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Dave does a great job of tapping into that

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and helping you overcome it in order

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to streamline your services.

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He mostly works with people in the blue collar space.

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So think construction workers.

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Obviously, you know who you are if you heard that title

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to begin with.

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But if you know somebody who could use help building out

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their general contracting firm or helping

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build their business at scale, if you

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know a stressed and overworked entrepreneur who's

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in the probably $1 to $10 million range annually at least,

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then I highly recommend telling them

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to go check out what Dave's up to at TapMent

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to watch some of these videos and see

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if he makes sense to work with.

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I also want to highlight the Water Project.

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The Water Project is the place that we like to send our,

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I don't want to say our donations too,

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but it's one of those services that I'm just

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so lucky to have great drinking water every day.

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I don't have to think about where I get this,

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yet there's people all over the world who don't have access

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to clean drinking water.

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And it just kind of hurts my heart.

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And I want to remember this on a daily basis, kind of honor

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and think, well, who can we help today?

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And the Water Project does a great job

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of showcasing different villages that need help.

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And you can choose which one you want to help,

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and then you also get to see the outcome

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as they receive that help.

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So if you know of another charity

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that you'd like to support or where there's

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a lot of people suffering in the world right now,

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if you've got a link to something that's a cause,

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don't hesitate to drop it in the comments.

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I'm happy to consider contributing to it myself.

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I'm also happy to consider talking about it

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here on the show.

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So we got Jonathan coming on board.

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Again, as mentioned, he is an artist.

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He's a specialist when it comes to AI as well.

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And I'm actually going to skip the formal introduction

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a little bit and bring Jonathan right on board

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since we are a little bit behind on the schedule.

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And Jonathan, thank you so much for being here today.

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We appreciate having you on Vision Pros Live.

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Absolutely, Jackson.

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It's a pleasure.

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Thank you for having me.

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Absolutely, dude.

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So there's certain aspects of your profession

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and your background that I really, really want to highlight

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and make sure I don't miss.

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But I'm going to put the mic in your hands this time.

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What are some of those accolades?

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I know I'm making you brag a little bit,

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but go ahead and tell us about what you do, Jonathan.

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Yeah, so I started in the dot com.

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So I am always, I'm a futurist.

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And I am always on the cutting edge of technology.

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And that has led the path down to the AI experience.

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And it has been really, really fascinating

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over just the past couple of months,

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the way that AI has integrated itself into work and life.

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It's really quite amazing.

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I'm not going to talk about myself.

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I'm going to talk about myself.

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That's all good.

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No, I appreciate you diving into the subject at hand.

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And I can tell you have a longstanding vision

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as a futurist about where the direction of all this is headed.

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We do have a video clip to show regarding some of the throw

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pillows and designs that you and your team have worked on.

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Before I show that clip, though, do you

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want to give some context?

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Yeah, so Tri-Natal was originally a modern art gallery.

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And unfortunately, during COVID, we shut down.

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And being the future technologist that I am,

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I kind of got back on the bandwagon.

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And I got into crypto at the time and got into NFTs.

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And that NFTs then led to AI.

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And so I have a background in art, graphic design,

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and photography from a great school

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here in the United States.

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And the AI capabilities just really excited me.

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And I said, OK, well, what can I do with this?

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I'm going to print this out and put this in a gallery.

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Nobody's going to be interested in that.

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Why don't I make art that people want to have in their houses?

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Or as we progress in our conversations,

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I'll explain that we have throw pillows now.

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But the big plan is t-shirts and skirts and jackets

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and all of these different things to have AI artwork in.

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And so I have an assistant.

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And the two of us worked all summer creating

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500 different images in different categories,

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space and romance and Christmas and Halloween

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and all this stuff.

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And the first product that we're putting it on is throw pillows.

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And we're talking to entrepreneurs.

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So I can be very honest with you.

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Sustainability is incredibly important with,

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it should be important for everybody,

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but it seems to be really critically important when we're

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talking to the younger generation.

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They understand that when you're walking

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into a store that sells jeans and t-shirts,

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that for every t-shirt that's on that rack,

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there are 10 that are heading to a garbage dump somewhere.

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And they hate that.

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And so sustainability, I partnered

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with a company that does print on demand.

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It's great as an entrepreneur because I started,

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I've been an entrepreneur my entire life.

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I've been doing different projects and things like that.

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And I ran a clubbing nightclub event thing.

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And we would have to buy, build, pay somebody to do t-shirts.

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And that would cost thousands of dollars.

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The design, the printing, the holding of the screens,

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for the printing of the screens, the ordering of the t-shirts,

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all of that cost so much money.

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And now print on demand really allows me as an entrepreneur

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to, and AI, to create the image, put the image on a pillow.

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If the image isn't of interest to anybody ever,

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it doesn't cost me anything.

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I haven't lost any money.

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And so all of my experience, the AI, the technology, the art,

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the design, getting the print done and all of that,

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all my past experiences rolled into trigonal now.

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And it's so exhilarating and exciting to work on.

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Absolutely.

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And you brought something up that's

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interesting about the current generation

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and sustainability being important.

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That seed was planted.

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I'm going to age myself a little bit here.

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But I remember watching the Reading Rainbow in kindergarten

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or first grade.

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And on that show, they shared the story

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about a restaurant owner.

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It was a fictional book.

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But the restaurant owner loved helping the poor people

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and the people who had come to.

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He had this system to where whatever

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was left over at the end of the night,

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they would give to people.

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And then he kind of went corporate with his restaurant.

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And they had restrictions and rules

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around who he could give stuff to and couldn't.

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And he was now away from his family too much and yada, yada.

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And then he ended up going back to the type of restaurant

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that he had originally.

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And his family was happy.

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And we've lived with generations of learning a little bit more

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broadly about different perspectives

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and different ways of seeing the world that I guess we

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didn't have access to in decades past before that.

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So what's neat about it, though, you mentioned a good point.

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While there's all those shirts that go to the garbage

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that I think a lot of us don't think about, how much waste

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is that in terms of your ability to be profitable too?

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There's a balance to be had on both sides of that equation.

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Now, I do want to show these pillows real quick.

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So if you're looking for throw pillows for Christmas,

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you might check out Trigonal.

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Let's look at some of these designs real fast.

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And we'll come right back.

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Great.

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All right.

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Time.

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Sometimes, Cynthia and I fight over the controls a little bit.

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So we got a double dose of the holidays.

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If you weren't in the spirit before,

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now we've brainwashed you too, Vy.

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So those designs, do you mind walking me through the process?

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How do you go about creating designs like that?

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What's the difference between these and other throw pillows

262
00:12:33,400 --> 00:12:34,440
we see out there?

263
00:12:34,440 --> 00:12:37,480
Yeah, so we started off with Chat GPT.

264
00:12:37,480 --> 00:12:45,760
So we asked Chat GPT, give us the most interesting things

265
00:12:45,760 --> 00:12:46,520
that people buy.

266
00:12:46,520 --> 00:12:48,280
What are people interested in?

267
00:12:48,280 --> 00:12:51,200
And it would say Christmas and Halloween

268
00:12:51,200 --> 00:12:55,120
are the top two big holidays that people buy stuff for.

269
00:12:55,120 --> 00:12:56,360
And we started there.

270
00:12:56,360 --> 00:13:00,720
And then we would say to Chat GPT, OK, well, what's really

271
00:13:00,720 --> 00:13:03,360
what are the summer, the common themes of Christmas?

272
00:13:03,360 --> 00:13:04,040
And it came back.

273
00:13:04,040 --> 00:13:09,160
And it said Santa and Rudolph and Christmas village

274
00:13:09,160 --> 00:13:10,520
and all these different things.

275
00:13:10,520 --> 00:13:13,280
And then we went back to it and said, OK, with Santa,

276
00:13:13,280 --> 00:13:16,760
what are some common themes with Santa that

277
00:13:16,760 --> 00:13:18,120
would be great for a pillow?

278
00:13:18,120 --> 00:13:20,000
And it came back with, well, you could

279
00:13:20,000 --> 00:13:24,520
go with the old style of Saint Nicholas holding the candles.

280
00:13:24,520 --> 00:13:29,960
Or you could go with the more modern laughing, jolly Saint

281
00:13:29,960 --> 00:13:31,240
Nick.

282
00:13:31,240 --> 00:13:33,160
And so that's really where we did.

283
00:13:33,160 --> 00:13:34,160
And then we took those.

284
00:13:34,160 --> 00:13:36,040
We poured those into Mid Journey.

285
00:13:36,040 --> 00:13:41,120
And we reviewed hundreds for just finding the right one.

286
00:13:41,120 --> 00:13:44,680
And so out of the images that we stuck with,

287
00:13:44,680 --> 00:13:48,640
you have to realize that there are probably 2,000 other images

288
00:13:48,640 --> 00:13:50,440
that we declined on.

289
00:13:50,440 --> 00:13:52,920
So it was a great process.

290
00:13:52,920 --> 00:13:53,880
I like that.

291
00:13:53,880 --> 00:13:58,080
So I'll ask an interesting question.

292
00:13:58,080 --> 00:14:01,560
Some people might see right through the trick

293
00:14:01,560 --> 00:14:02,520
of the riddle of this.

294
00:14:02,520 --> 00:14:08,240
But your first question that you asked the AI was,

295
00:14:08,240 --> 00:14:09,920
what are people buying?

296
00:14:09,920 --> 00:14:11,120
Remind me that question again.

297
00:14:11,120 --> 00:14:12,320
It really caught my brain.

298
00:14:12,320 --> 00:14:14,120
What are the categories that people

299
00:14:14,120 --> 00:14:16,480
are interested in decorating?

300
00:14:16,480 --> 00:14:17,200
OK, great.

301
00:14:17,200 --> 00:14:21,400
And so my question for you is, who does that serve the most?

302
00:14:21,400 --> 00:14:22,640
That question.

303
00:14:22,640 --> 00:14:28,520
The business or the consumer?

304
00:14:28,520 --> 00:14:32,120
Oh, I mean, it certainly helps us initially, right?

305
00:14:32,120 --> 00:14:36,040
But we are targeting the consumer overall.

306
00:14:36,040 --> 00:14:38,560
So at the end of the day, the consumer.

307
00:14:38,560 --> 00:14:40,240
Well, it helps both, right?

308
00:14:40,240 --> 00:14:41,960
Absolutely, 100%.

309
00:14:41,960 --> 00:14:43,040
Yes.

310
00:14:43,040 --> 00:14:45,360
That's my riddle on it.

311
00:14:45,360 --> 00:14:46,800
And yes, it is.

312
00:14:46,800 --> 00:14:48,600
And good for you for acknowledging the fact

313
00:14:48,600 --> 00:14:50,120
that you win in this equation.

314
00:14:50,120 --> 00:14:51,680
But that's the point.

315
00:14:51,680 --> 00:14:52,880
We want both.

316
00:14:52,880 --> 00:14:55,200
If the business doesn't win, the consumer doesn't win,

317
00:14:55,200 --> 00:14:57,560
because the consumer no longer has the business.

318
00:14:57,560 --> 00:15:00,120
But when you're asking such a great question

319
00:15:00,120 --> 00:15:02,840
to an expert like ChatGPT, now you're

320
00:15:02,840 --> 00:15:07,120
extracting exactly what the consumer wants

321
00:15:07,120 --> 00:15:11,240
with an AI that understands scale, that understands

322
00:15:11,240 --> 00:15:12,600
what's happening in the world.

323
00:15:12,600 --> 00:15:17,000
And understand, we also went through here at Trigonal,

324
00:15:17,000 --> 00:15:19,720
we went through training on ChatGPT.

325
00:15:19,720 --> 00:15:26,080
So we're not using the basic level of ChatGPT.

326
00:15:26,080 --> 00:15:27,680
A lot of people don't even realize this,

327
00:15:27,680 --> 00:15:29,920
but there's something called custom instructions.

328
00:15:29,920 --> 00:15:32,640
So you can go, if you have a ChatGPT Pro,

329
00:15:32,640 --> 00:15:35,960
you can go right by your name down at the bottom on the left.

330
00:15:35,960 --> 00:15:37,600
Will be three little dots.

331
00:15:37,600 --> 00:15:38,960
And you can open that up.

332
00:15:38,960 --> 00:15:40,760
And you can see custom instructions.

333
00:15:40,760 --> 00:15:44,480
And what that allows you to do is put in personalities,

334
00:15:44,480 --> 00:15:46,000
characters, right?

335
00:15:46,000 --> 00:15:48,840
So we say, OK, for this project, we're

336
00:15:48,840 --> 00:15:51,480
going to put in a visual artist.

337
00:15:51,480 --> 00:15:55,760
And we tell ChatGPT exactly who we are as that visual artist,

338
00:15:55,760 --> 00:15:56,880
what we're interested in.

339
00:15:56,880 --> 00:15:58,400
We're interested in throw pillows.

340
00:15:58,400 --> 00:16:01,440
We're interested in creating products for a consumer.

341
00:16:01,440 --> 00:16:04,840
And then with that, we then ask the question, right?

342
00:16:04,840 --> 00:16:10,600
So instead of the overall general ChatGPT for Pro,

343
00:16:10,600 --> 00:16:13,800
you're asking a question to, and somebody asked me this,

344
00:16:13,800 --> 00:16:16,960
how do I look at this analogously?

345
00:16:16,960 --> 00:16:19,400
And think of it as the Library of Congress.

346
00:16:19,400 --> 00:16:21,840
ChatGPT is the Library of Congress.

347
00:16:21,840 --> 00:16:24,120
But with custom instructions, I'm

348
00:16:24,120 --> 00:16:29,440
able to walk down one specific aisle of that whole Library

349
00:16:29,440 --> 00:16:30,280
of Congress.

350
00:16:30,280 --> 00:16:34,720
And so I'm asking ChatGPT very, very specific questions

351
00:16:34,720 --> 00:16:38,320
within a confine of information that it holds.

352
00:16:38,320 --> 00:16:41,240
Because you're talking about trillions of data points

353
00:16:41,240 --> 00:16:43,400
that ChatGPT is working on, right?

354
00:16:43,400 --> 00:16:47,200
And if you can narrow that down and get more specific data,

355
00:16:47,200 --> 00:16:50,040
then it's not like you're just having a general conversation

356
00:16:50,040 --> 00:16:51,320
with an AI.

357
00:16:51,320 --> 00:16:53,600
You're having a specific conversation

358
00:16:53,600 --> 00:16:56,720
with a very specific AI.

359
00:16:56,720 --> 00:16:58,720
Dude, you've brought up a super interesting point.

360
00:16:58,720 --> 00:17:02,320
I love the analogy of the Library of Congress.

361
00:17:02,320 --> 00:17:08,240
And then you've also got Iron Man's assistant right there

362
00:17:08,240 --> 00:17:11,040
with you, and they're not pushy.

363
00:17:11,040 --> 00:17:13,560
It's not like somebody is selling you on something.

364
00:17:13,560 --> 00:17:16,320
You then can turn to it and say, OK, we found the aisle,

365
00:17:16,320 --> 00:17:18,840
but here's what I'm looking for specifically.

366
00:17:18,840 --> 00:17:21,560
And you then don't have to go through thousands

367
00:17:21,560 --> 00:17:23,040
of books in that aisle.

368
00:17:23,040 --> 00:17:24,360
It pulls out the 10.

369
00:17:24,360 --> 00:17:26,600
And if you mess that up, just ask a new question

370
00:17:26,600 --> 00:17:27,480
to get the next.

371
00:17:27,480 --> 00:17:29,120
I mean, it is a brilliant concept.

372
00:17:29,120 --> 00:17:30,880
It's something that needs to be used more.

373
00:17:30,880 --> 00:17:32,560
So with that said, Jonathan, I'm going

374
00:17:32,560 --> 00:17:34,400
to ask you what we typically lead with,

375
00:17:34,400 --> 00:17:37,120
which is based on where our conversation is headed

376
00:17:37,120 --> 00:17:39,520
about the future of AI on retail, who should be listening

377
00:17:39,520 --> 00:17:40,440
right now, do you think?

378
00:17:40,440 --> 00:17:42,640
Why should they listen to you specifically?

379
00:17:42,640 --> 00:17:44,560
And what do you think they're going to get out

380
00:17:44,560 --> 00:17:45,840
of the rest of today's show?

381
00:17:45,840 --> 00:17:50,120
So I think who should listen are entrepreneurs, right?

382
00:17:50,120 --> 00:17:53,920
Or people that are thinking about being an entrepreneur.

383
00:17:53,920 --> 00:17:56,840
I think why they should listen to me particularly

384
00:17:56,840 --> 00:18:00,680
is because the last couple of years,

385
00:18:00,680 --> 00:18:04,040
even though I have 20 years of corporate experience

386
00:18:04,040 --> 00:18:08,480
and the last 10 years have been very entrepreneurial,

387
00:18:08,480 --> 00:18:11,160
there have been incredible successes,

388
00:18:11,160 --> 00:18:15,080
but there have also been tremendous failures.

389
00:18:15,080 --> 00:18:19,280
And Trigonal was unfortunately started off as a failure.

390
00:18:19,280 --> 00:18:24,120
And then I pivoted to a much more successful avenue

391
00:18:24,120 --> 00:18:25,440
of revenue.

392
00:18:25,440 --> 00:18:29,040
So I think that I understand the struggle of the entrepreneur,

393
00:18:29,040 --> 00:18:31,400
particularly the solo entrepreneur.

394
00:18:31,400 --> 00:18:36,560
They are working day and night to get their project seen,

395
00:18:36,560 --> 00:18:39,320
heard, and make money from it.

396
00:18:39,320 --> 00:18:41,840
And there are many, many pitfalls.

397
00:18:41,840 --> 00:18:47,960
There are pitfalls that you can't even account for, right?

398
00:18:47,960 --> 00:18:51,000
For instance, how could I have accounted for COVID?

399
00:18:51,000 --> 00:18:54,040
How could I have accounted for my doors

400
00:18:54,040 --> 00:18:57,120
shutting of my gallery, right?

401
00:18:57,120 --> 00:19:03,600
And I think that all of that is the entrepreneurial spirit

402
00:19:03,600 --> 00:19:06,520
that you have to kind of persevere through.

403
00:19:06,520 --> 00:19:08,120
Could you become depressed from it?

404
00:19:08,120 --> 00:19:10,640
Yes, you could definitely become depressed from it.

405
00:19:10,640 --> 00:19:11,960
Could you lose a lot of money?

406
00:19:11,960 --> 00:19:13,760
Yes, you could lose a lot of money.

407
00:19:13,760 --> 00:19:18,120
But the learning that you get from being an entrepreneur

408
00:19:18,120 --> 00:19:21,320
is one day in the life of an entrepreneur

409
00:19:21,320 --> 00:19:24,840
is like an entire year in corporate.

410
00:19:24,840 --> 00:19:26,560
You are everything.

411
00:19:26,560 --> 00:19:27,880
You wear every hat.

412
00:19:27,880 --> 00:19:30,640
And it doesn't matter whether you're a solo entrepreneur

413
00:19:30,640 --> 00:19:32,680
or whether you have a team of 10.

414
00:19:32,680 --> 00:19:37,240
You're still managing every single aspect of your business.

415
00:19:37,240 --> 00:19:40,120
And that requires a tremendous amount of heart.

416
00:19:40,120 --> 00:19:43,960
It provides a tremendous amount of focus

417
00:19:43,960 --> 00:19:46,600
and a little bit of luck.

418
00:19:46,600 --> 00:19:50,000
And that's that one thing that a lot of people

419
00:19:50,000 --> 00:19:50,920
don't realize.

420
00:19:50,920 --> 00:19:55,320
Being an entrepreneur, especially depending

421
00:19:55,320 --> 00:19:57,600
upon what your family dynamics are,

422
00:19:57,600 --> 00:19:59,480
not everybody should be an entrepreneur.

423
00:19:59,480 --> 00:20:04,960
Not everybody has the financial economic capability

424
00:20:04,960 --> 00:20:09,360
of going out there and venturing out into areas

425
00:20:09,360 --> 00:20:12,960
that they may not have full expertise on.

426
00:20:12,960 --> 00:20:16,080
One of the things that I wanted to kind of cut

427
00:20:16,080 --> 00:20:20,720
into this conversation is the incredible opportunities

428
00:20:20,720 --> 00:20:24,560
through the SBA and other government organizations

429
00:20:24,560 --> 00:20:26,360
to get funding.

430
00:20:26,360 --> 00:20:29,520
A lot of solo entrepreneurs and individual entrepreneurs

431
00:20:29,520 --> 00:20:30,840
that are building their business,

432
00:20:30,840 --> 00:20:35,400
they don't understand that there's money out there.

433
00:20:35,400 --> 00:20:37,600
There's money in loans.

434
00:20:37,600 --> 00:20:39,480
There's money in grants.

435
00:20:39,480 --> 00:20:41,440
There's money in investment.

436
00:20:41,440 --> 00:20:44,960
And you have to, the greatest thing that you can have

437
00:20:44,960 --> 00:20:46,960
is a business plan.

438
00:20:46,960 --> 00:20:48,840
And if you have a solid business plan

439
00:20:48,840 --> 00:20:51,240
and then you send that around to people,

440
00:20:51,240 --> 00:20:53,720
you are able to have a conversation.

441
00:20:53,720 --> 00:20:55,920
And even if you're not a great presenter,

442
00:20:55,920 --> 00:20:59,360
your business plan can speak for you.

443
00:20:59,360 --> 00:21:00,640
Well said.

444
00:21:00,640 --> 00:21:02,760
Very important topics.

445
00:21:02,760 --> 00:21:07,560
You know, Jamie Kern Lima comes to mind.

446
00:21:07,560 --> 00:21:09,440
If you haven't ever heard her story,

447
00:21:09,440 --> 00:21:11,760
you might want to look it up, see if you can find it.

448
00:21:11,760 --> 00:21:15,560
But she talks about the hundreds of nos

449
00:21:15,560 --> 00:21:17,400
that she received from people over years

450
00:21:17,400 --> 00:21:20,960
and the amount of banks that turned her down for loans

451
00:21:20,960 --> 00:21:23,840
before she found one that would work.

452
00:21:23,840 --> 00:21:26,360
I mean, her diligence and persistence

453
00:21:26,360 --> 00:21:28,640
with building her brand that eventually became

454
00:21:28,640 --> 00:21:33,080
a billion dollar brand, I think even multi-billion,

455
00:21:33,080 --> 00:21:34,480
that's not the story.

456
00:21:34,480 --> 00:21:36,000
That's not where it started.

457
00:21:36,000 --> 00:21:39,480
It took years of hard work to get to that point.

458
00:21:39,480 --> 00:21:43,680
And I mentioned that because the more common stories are

459
00:21:43,680 --> 00:21:46,960
a little less, I don't know, they're

460
00:21:46,960 --> 00:21:48,720
a little less close to home.

461
00:21:48,720 --> 00:21:51,000
But they're just as important, even though they

462
00:21:51,000 --> 00:21:53,480
did have a little bit of a leg up, like Bill Gates,

463
00:21:53,480 --> 00:21:54,120
for instance.

464
00:21:54,120 --> 00:21:56,120
Most people don't realize that, yes, I mean,

465
00:21:56,120 --> 00:21:58,040
he wouldn't have succeeded without his parents.

466
00:21:58,040 --> 00:21:59,680
And he gives 100% credit to that.

467
00:21:59,680 --> 00:22:01,440
And he did have a little bit of backing.

468
00:22:01,440 --> 00:22:04,960
But his first apartment was not a parking apartment.

469
00:22:04,960 --> 00:22:07,240
He lived in his office.

470
00:22:07,240 --> 00:22:10,240
They showered at the YMCA.

471
00:22:10,240 --> 00:22:12,600
And they worked 24-7, ate pizza.

472
00:22:12,600 --> 00:22:13,960
They ordered pizza every day.

473
00:22:13,960 --> 00:22:15,000
And that's what they did.

474
00:22:15,000 --> 00:22:16,880
They were just so dedicated and diligent.

475
00:22:16,880 --> 00:22:18,360
I'm not saying that's the way to live.

476
00:22:18,360 --> 00:22:20,360
I'm not saying that's the only way to do it.

477
00:22:20,360 --> 00:22:22,280
But I think it's very helpful to realize

478
00:22:22,280 --> 00:22:24,760
the amount of character that has to be built when you're going

479
00:22:24,760 --> 00:22:27,040
to run a business of that magnitude.

480
00:22:27,040 --> 00:22:30,000
You have to really be willing to make yourself your best self

481
00:22:30,000 --> 00:22:33,080
in many different dynamics that may be not be required

482
00:22:33,080 --> 00:22:36,440
in other types of occupations.

483
00:22:36,440 --> 00:22:40,120
So it takes a strange person to want to do this.

484
00:22:40,120 --> 00:22:42,080
Yeah, no, you can understand that it's

485
00:22:42,080 --> 00:22:44,480
very difficult for an entrepreneur

486
00:22:44,480 --> 00:22:49,720
to be both a great developer, even in the AI realm,

487
00:22:49,720 --> 00:22:51,920
and then also be a great marketer.

488
00:22:51,920 --> 00:22:53,360
And a great salesman.

489
00:22:53,360 --> 00:22:54,000
Right.

490
00:22:54,000 --> 00:22:54,680
Right?

491
00:22:54,680 --> 00:22:55,360
All those things.

492
00:22:55,360 --> 00:22:56,360
It's very hard.

493
00:22:56,360 --> 00:22:59,120
I've done these businesses left, right, and center.

494
00:22:59,120 --> 00:23:04,560
And there's one brain that is thinking my finances

495
00:23:04,560 --> 00:23:07,920
and what do I need to get done in the day.

496
00:23:07,920 --> 00:23:09,240
And then there's the other one.

497
00:23:09,240 --> 00:23:11,320
Oh, I've got to go to a cocktail reception

498
00:23:11,320 --> 00:23:14,200
and try to introduce myself and try to be really nice

499
00:23:14,200 --> 00:23:17,200
to everybody because maybe somebody will throw some cash

500
00:23:17,200 --> 00:23:20,720
at me to be able to work with me on a project.

501
00:23:20,720 --> 00:23:26,040
So all of those elements have to be so round well developed.

502
00:23:26,040 --> 00:23:29,440
It's very, it's a challenge.

503
00:23:29,440 --> 00:23:33,400
Michael Berger, Gerber, rather, sorry, Michael Berger,

504
00:23:33,400 --> 00:23:36,560
Michael Gerber in the E-Myth talks about that too.

505
00:23:36,560 --> 00:23:39,320
And to, again, power down on what you're talking about.

506
00:23:39,320 --> 00:23:41,080
This is so important.

507
00:23:41,080 --> 00:23:43,320
And he kind of gave us the permission

508
00:23:43,320 --> 00:23:46,560
to be schizophrenic to some degree,

509
00:23:46,560 --> 00:23:49,160
where he talked about everybody has a skinny guy

510
00:23:49,160 --> 00:23:51,120
and a fat guy in them.

511
00:23:51,120 --> 00:23:53,640
And that person's constantly pulling on your brain.

512
00:23:53,640 --> 00:23:56,680
Do you eat the cookie or do you go exercise?

513
00:23:56,680 --> 00:23:58,520
You got those two people on your shoulders

514
00:23:58,520 --> 00:24:02,160
and the entrepreneurs have the futurist, the visionary,

515
00:24:02,160 --> 00:24:05,080
the entrepreneur, the manager that lives in the past,

516
00:24:05,080 --> 00:24:06,960
and the technician that wants to do everything

517
00:24:06,960 --> 00:24:07,680
in the here and now.

518
00:24:07,680 --> 00:24:09,200
And you have to learn to channel those

519
00:24:09,200 --> 00:24:12,640
if you're going to build something important.

520
00:24:12,640 --> 00:24:14,360
And then you have to create procedures

521
00:24:14,360 --> 00:24:16,040
so that other people can do those things.

522
00:24:16,040 --> 00:24:18,360
And you're not divided so constantly.

523
00:24:18,360 --> 00:24:21,000
But let's talk about your vision real quick

524
00:24:21,000 --> 00:24:23,520
for those that you serve, Jonathan.

525
00:24:23,520 --> 00:24:24,840
What would you say it is?

526
00:24:24,840 --> 00:24:26,240
And I know there's multiple facets.

527
00:24:26,240 --> 00:24:28,280
So feel free to go the route of those

528
00:24:28,280 --> 00:24:30,440
who are looking to use AI in retail

529
00:24:30,440 --> 00:24:33,360
or those who are looking to buy products.

530
00:24:33,360 --> 00:24:34,180
In fact, you know what?

531
00:24:34,180 --> 00:24:35,600
Let's start with the AI in retail.

532
00:24:35,600 --> 00:24:37,520
And the next question I ask you,

533
00:24:37,520 --> 00:24:40,320
we'll guide you towards those who are potentially

534
00:24:40,320 --> 00:24:42,720
going to buy throw pillows and beyond

535
00:24:42,720 --> 00:24:44,560
from Trigonal and yourself.

536
00:24:44,560 --> 00:24:47,200
So for those of you who serve in the AI retail space,

537
00:24:47,200 --> 00:24:48,480
what does that vision look like?

538
00:24:48,480 --> 00:24:50,700
It's funny because when you ask that question,

539
00:24:50,700 --> 00:24:53,200
I immediately go to my other job,

540
00:24:53,200 --> 00:24:55,480
which is a fractional CMO.

541
00:24:55,480 --> 00:24:58,600
Because what is the vision for those you serve?

542
00:24:58,600 --> 00:25:01,320
That can be helping other entrepreneurs

543
00:25:01,320 --> 00:25:05,680
to really get focused and find their way through,

544
00:25:05,680 --> 00:25:08,400
whether it's the loans or the investment or anything,

545
00:25:08,400 --> 00:25:10,000
or just pivoting.

546
00:25:10,000 --> 00:25:12,520
But yes, we can go to the AI side,

547
00:25:12,520 --> 00:25:17,120
which is, first of all, this is about me.

548
00:25:17,120 --> 00:25:19,680
This is about what I wanna do.

549
00:25:19,680 --> 00:25:24,680
I wake up every morning and I'm fascinated by AI art.

550
00:25:25,120 --> 00:25:27,760
I wanna see what can be done

551
00:25:27,760 --> 00:25:30,920
and what's been amazing over the past several months.

552
00:25:30,920 --> 00:25:32,120
And I say the past several months,

553
00:25:32,120 --> 00:25:35,240
even though AI has been with us for a while,

554
00:25:35,240 --> 00:25:40,000
but the radical changes of how art is made.

555
00:25:40,000 --> 00:25:44,360
Just within this past month, we've had Dali 3,

556
00:25:44,360 --> 00:25:49,080
which is a Microsoft product integrated into ChatGPT,

557
00:25:49,080 --> 00:25:51,080
which has never been done before.

558
00:25:51,080 --> 00:25:55,440
So now I can literally talk to ChatGPT and say,

559
00:25:55,440 --> 00:25:59,640
I wanna create a throw pillow image for Christmas.

560
00:25:59,640 --> 00:26:01,000
Give me some ideas.

561
00:26:01,000 --> 00:26:03,140
And not only does it give me the ideas,

562
00:26:03,140 --> 00:26:05,120
it then says, would you like to move forward

563
00:26:05,120 --> 00:26:06,820
and use Dali 3, right?

564
00:26:06,820 --> 00:26:08,940
So incredibly revolutionary.

565
00:26:08,940 --> 00:26:12,080
I personally don't use Dali 3 on an everyday basis.

566
00:26:12,080 --> 00:26:15,360
I'm still using Mid Journey because I enjoy

567
00:26:15,360 --> 00:26:18,960
kind of the push and pull and writing the prompts

568
00:26:18,960 --> 00:26:22,360
that are required to get Mid Journey to work well.

569
00:26:22,360 --> 00:26:25,600
But still getting back to your original question of,

570
00:26:25,600 --> 00:26:27,960
who do I serve?

571
00:26:27,960 --> 00:26:29,960
How do I serve them well?

572
00:26:29,960 --> 00:26:32,640
It's understanding what the consumer wants

573
00:26:32,640 --> 00:26:34,720
at the end of the day, right?

574
00:26:34,720 --> 00:26:36,760
That's gotta be my core.

575
00:26:36,760 --> 00:26:40,560
And maybe it wasn't throw pillows.

576
00:26:40,560 --> 00:26:43,480
We'll see, like how the year winds up.

577
00:26:43,480 --> 00:26:46,560
I think that throw pillows are fun and unique

578
00:26:46,560 --> 00:26:50,320
and you wanna decorate your entire Christmas.

579
00:26:50,320 --> 00:26:54,440
But we also know that t-shirts do much, much better

580
00:26:54,440 --> 00:26:55,660
than throw pillows.

581
00:26:55,660 --> 00:26:59,440
People love t-shirts with words on them.

582
00:26:59,440 --> 00:27:02,460
They like basic kind of designs

583
00:27:02,460 --> 00:27:04,440
that just express who they are.

584
00:27:04,440 --> 00:27:07,880
And so we are kind of looking at that and pivoting.

585
00:27:07,880 --> 00:27:10,660
But of course, in those last couple of months,

586
00:27:10,660 --> 00:27:14,840
the technology within AI to be able to produce

587
00:27:16,160 --> 00:27:18,640
flat generated prints,

588
00:27:21,120 --> 00:27:22,800
I'm losing the word,

589
00:27:24,840 --> 00:27:29,800
the illustration to be able to print on a flat surface

590
00:27:29,800 --> 00:27:31,860
has radically changed, right?

591
00:27:31,860 --> 00:27:34,500
So what you look at now for the throw pillows

592
00:27:34,500 --> 00:27:37,560
is everything has a background and everything.

593
00:27:37,560 --> 00:27:42,560
As opposed to what would look like a sticker on a t-shirt.

594
00:27:42,640 --> 00:27:43,480
It has-

595
00:27:43,480 --> 00:27:44,320
That's screen printing?

596
00:27:44,320 --> 00:27:46,880
Yeah, it's screen printing, right, exactly.

597
00:27:46,880 --> 00:27:48,760
I just learned that word this weekend.

598
00:27:48,760 --> 00:27:51,560
So perfect timing.

599
00:27:51,560 --> 00:27:52,640
Yes.

600
00:27:52,640 --> 00:27:53,480
Awesome, man.

601
00:27:53,480 --> 00:27:54,560
And okay, good.

602
00:27:54,560 --> 00:27:58,460
So the Dolly, we might come back to that

603
00:27:58,460 --> 00:28:01,280
because one of the things that came to mind, Jonathan,

604
00:28:01,280 --> 00:28:04,360
this is, you're serving all of us in this regard.

605
00:28:04,360 --> 00:28:06,520
If I tell somebody, like if I say,

606
00:28:06,520 --> 00:28:09,160
if I find somebody who says, hey, I love sports, Jackson,

607
00:28:09,160 --> 00:28:10,880
where can I watch sports, right?

608
00:28:10,880 --> 00:28:11,720
And they don't know.

609
00:28:11,720 --> 00:28:14,640
And I say, hey, have you ever seen ESPN before?

610
00:28:14,640 --> 00:28:16,360
And they're like, no, I've never heard of it.

611
00:28:16,360 --> 00:28:21,040
I mean, like I just gave them a massive, massive opportunity

612
00:28:21,040 --> 00:28:24,200
to go tune in and learn about all sorts

613
00:28:24,200 --> 00:28:25,200
of different sports things

614
00:28:25,200 --> 00:28:27,840
that they didn't have access to previously.

615
00:28:27,840 --> 00:28:29,080
Dolly is one of those.

616
00:28:29,080 --> 00:28:31,080
I mean, like if you're unaware of it,

617
00:28:31,080 --> 00:28:34,320
then like you have no idea what's accessible there.

618
00:28:34,320 --> 00:28:37,960
What are some of the other AI art resources,

619
00:28:37,960 --> 00:28:40,840
hubs, communities that you gravitate towards

620
00:28:40,840 --> 00:28:43,360
and then you're like, man, I'm glad I have this archive

621
00:28:43,360 --> 00:28:46,100
to expand my vision with?

622
00:28:46,100 --> 00:28:47,300
Yeah, so I'll tell you,

623
00:28:48,360 --> 00:28:52,800
AI Advantage is a phenomenal group of people.

624
00:28:53,800 --> 00:28:57,560
I've taken the prompt engineering course with them.

625
00:28:57,560 --> 00:29:00,560
That's what kind of kicked all this off.

626
00:29:00,560 --> 00:29:02,800
There's a Discord for AI Advantage.

627
00:29:02,800 --> 00:29:04,800
They're on LinkedIn.

628
00:29:04,800 --> 00:29:09,800
Igor Pogony is the head of that.

629
00:29:10,280 --> 00:29:12,480
I am one of the mods in the Discord

630
00:29:12,480 --> 00:29:14,520
when I have a minute to be a mod,

631
00:29:14,520 --> 00:29:18,040
which you know is just kind of guys hanging out

632
00:29:18,040 --> 00:29:20,000
and making sure that people are being okay

633
00:29:20,000 --> 00:29:21,520
in the Discord chats.

634
00:29:22,440 --> 00:29:23,640
That's a lot of fun.

635
00:29:23,640 --> 00:29:27,800
And being in that environment and being in that community,

636
00:29:27,800 --> 00:29:32,520
we also have a Sunday contest every Sunday at,

637
00:29:32,520 --> 00:29:35,120
I think it's one or 2 p.m. every Sunday.

638
00:29:35,120 --> 00:29:36,280
I'm a judge in that.

639
00:29:36,280 --> 00:29:39,560
So we do for an hour and a half,

640
00:29:39,560 --> 00:29:42,600
all of the people that want to kind of test out

641
00:29:42,600 --> 00:29:47,320
their AI skills, we have about four contests for them.

642
00:29:47,320 --> 00:29:49,440
It's a 10 minute contest.

643
00:29:49,440 --> 00:29:51,740
You have two minutes to upload your artwork

644
00:29:51,740 --> 00:29:52,980
and then it gets judged.

645
00:29:52,980 --> 00:29:57,980
So it happens four times during that event on Sundays.

646
00:29:58,440 --> 00:30:02,080
All of that kind of stuff really, yeah, there you go.

647
00:30:02,080 --> 00:30:04,400
There's the AI advantage.

648
00:30:04,400 --> 00:30:09,400
And they have, if you go over to the AI course,

649
00:30:09,400 --> 00:30:11,760
they've got a great course, they've got a shop

650
00:30:11,760 --> 00:30:14,640
where they have the book of the characters,

651
00:30:14,640 --> 00:30:18,160
the 600 different characters of custom instructions.

652
00:30:18,160 --> 00:30:19,720
And that has really been,

653
00:30:19,720 --> 00:30:22,480
you know what's so amazing about this

654
00:30:22,480 --> 00:30:27,040
is that I bet less than 1% of your audience

655
00:30:27,040 --> 00:30:32,040
probably is doing AI and is involved with ChatGPT

656
00:30:32,360 --> 00:30:35,760
and Mid Journey and, you know, Dolly Thorn.

657
00:30:35,760 --> 00:30:37,520
I agree with that.

658
00:30:37,520 --> 00:30:39,240
But let me tell you, it's coming.

659
00:30:39,240 --> 00:30:40,600
It's coming for everybody.

660
00:30:40,600 --> 00:30:43,360
And the more that you know how to work with it

661
00:30:43,360 --> 00:30:46,360
and getting in now and understanding

662
00:30:47,880 --> 00:30:52,560
what the root comprehension of the AI functionality is,

663
00:30:52,560 --> 00:30:55,840
as opposed to then coming in and saying,

664
00:30:55,840 --> 00:30:58,240
oh, okay, I need my accounting done.

665
00:30:58,240 --> 00:31:00,040
I'm gonna hire an AI bot

666
00:31:00,040 --> 00:31:03,880
and not really understanding how that AI bot works.

667
00:31:03,880 --> 00:31:05,720
This is really the time to get in

668
00:31:05,720 --> 00:31:08,680
and it applies to everything.

669
00:31:08,680 --> 00:31:12,720
You know, so I write articles now for LinkedIn, right?

670
00:31:12,720 --> 00:31:17,640
And those go into my page on LinkedIn.

671
00:31:17,640 --> 00:31:21,400
And I work with, so I should say that

672
00:31:21,400 --> 00:31:23,000
on top of the custom instructions,

673
00:31:23,000 --> 00:31:24,640
and I know I'm getting technical,

674
00:31:24,640 --> 00:31:27,160
I have something called Professor Synapse.

675
00:31:27,160 --> 00:31:29,680
And Professor Synapse kind of manages

676
00:31:29,680 --> 00:31:31,360
the entire conversation.

677
00:31:31,360 --> 00:31:33,960
But step by step, if I say to them,

678
00:31:33,960 --> 00:31:36,320
I wanna write an article about, you know,

679
00:31:36,320 --> 00:31:40,040
this year's Comic-Con, it will ask me questions.

680
00:31:40,040 --> 00:31:42,760
It will pull information out of me

681
00:31:42,760 --> 00:31:45,120
that is vital to the article

682
00:31:45,120 --> 00:31:46,920
and then help me write the article, right?

683
00:31:46,920 --> 00:31:50,040
You said before you have ADHD, I'm dyslexic.

684
00:31:50,040 --> 00:31:52,000
So for me to write an article,

685
00:31:52,000 --> 00:31:55,880
to sit down and actually write 500 words,

686
00:31:55,880 --> 00:31:57,960
it would take an entire day.

687
00:31:57,960 --> 00:31:59,640
But within two hours,

688
00:31:59,640 --> 00:32:02,520
I can have this conversation with somebody.

689
00:32:02,520 --> 00:32:05,440
I don't know if you've watched Our Flag Means Death.

690
00:32:05,440 --> 00:32:07,360
Have you seen that show?

691
00:32:07,360 --> 00:32:08,720
I'm sure some of your audience has.

692
00:32:08,720 --> 00:32:09,560
No.

693
00:32:09,560 --> 00:32:11,880
Right, but there's a character, Steed.

694
00:32:11,880 --> 00:32:16,120
And this Professor Synapse writes and talks like Steed,

695
00:32:16,120 --> 00:32:20,280
very upper crust kind of British humorist.

696
00:32:20,280 --> 00:32:22,000
And so I'm having this conversation

697
00:32:22,000 --> 00:32:24,040
and he's asking me these questions.

698
00:32:24,040 --> 00:32:25,920
And from that conversation,

699
00:32:25,920 --> 00:32:28,760
he's able to build that article.

700
00:32:28,760 --> 00:32:30,840
And it's remarkable that,

701
00:32:30,840 --> 00:32:33,640
yes, it's not me writing word for word,

702
00:32:33,640 --> 00:32:35,720
but it got every single point across.

703
00:32:35,720 --> 00:32:39,200
And not only that, it took out some of the negativity.

704
00:32:39,200 --> 00:32:41,840
It makes it very positive because at the end,

705
00:32:41,840 --> 00:32:43,520
who wants to read a LinkedIn article

706
00:32:43,520 --> 00:32:46,920
where I'm crying about something that failed, right?

707
00:32:46,920 --> 00:32:49,920
But if I wrote an article about something that failed

708
00:32:49,920 --> 00:32:53,320
and how I pivoted that and then explain

709
00:32:53,320 --> 00:32:55,640
the psychology behind that,

710
00:32:55,640 --> 00:33:00,640
and that's all chat GPT, that's all AI amazing stuff.

711
00:33:00,640 --> 00:33:01,600
It's big.

712
00:33:01,600 --> 00:33:04,800
I was looking at headlines just two days ago

713
00:33:04,800 --> 00:33:06,760
for somebody we hosted named Jeff Schwartz.

714
00:33:06,760 --> 00:33:08,920
He's in the geofencing space.

715
00:33:08,920 --> 00:33:10,280
I've never used geofencing.

716
00:33:10,280 --> 00:33:12,120
I mean, I've looked at it.

717
00:33:12,120 --> 00:33:17,120
Oh, the ability to target a specific building, for instance.

718
00:33:17,120 --> 00:33:20,320
So you might target a mall for your ads,

719
00:33:21,320 --> 00:33:22,760
or on the Riverwalk,

720
00:33:22,760 --> 00:33:24,240
if you run the Riverwalk in San Antonio,

721
00:33:24,240 --> 00:33:27,080
there's a lot of geofencing purposes that could make sense

722
00:33:27,080 --> 00:33:30,480
for helping people see your ad at a nearby venue.

723
00:33:30,480 --> 00:33:33,320
So it's a really neat technology,

724
00:33:33,320 --> 00:33:34,880
but I don't know how to speak to it

725
00:33:34,880 --> 00:33:38,320
from a marketing standpoint and from a attraction standpoint.

726
00:33:38,320 --> 00:33:41,280
So I use chat GPT to help me with that.

727
00:33:41,280 --> 00:33:43,560
And I said, okay, I need 10 headlines

728
00:33:43,560 --> 00:33:47,840
for a podcast about geofencing, right?

729
00:33:47,840 --> 00:33:50,560
And then we said, okay, let's give me 10 headlines

730
00:33:50,560 --> 00:33:53,280
for a podcast about geofencing

731
00:33:53,280 --> 00:33:56,320
that is designed for business owners

732
00:33:56,320 --> 00:33:59,920
who make $5 million plus annually,

733
00:33:59,920 --> 00:34:00,840
rise or redesign it.

734
00:34:00,840 --> 00:34:05,840
And I said, now add more intrigue to the headlines.

735
00:34:05,840 --> 00:34:10,840
And I said, make it more irresistible and captivating.

736
00:34:13,720 --> 00:34:15,040
And chat GPT responded,

737
00:34:15,040 --> 00:34:17,520
oh, you'd like me to make this more intriguing.

738
00:34:17,520 --> 00:34:18,360
Great.

739
00:34:18,360 --> 00:34:21,040
So it's like, wow, that's fun.

740
00:34:21,040 --> 00:34:23,320
Yeah, the article that it was writing for me

741
00:34:23,320 --> 00:34:25,120
was very verbose.

742
00:34:25,120 --> 00:34:28,640
The dark night of the storm in the wind,

743
00:34:28,640 --> 00:34:32,160
and I was like, calm down on the verbosity.

744
00:34:32,160 --> 00:34:35,200
And it came back and rewrote it, the writing,

745
00:34:35,200 --> 00:34:36,720
rewrote it the right way.

746
00:34:36,720 --> 00:34:41,240
I took all those, it took me maybe seven minutes total

747
00:34:41,240 --> 00:34:43,280
to get 40 headline options.

748
00:34:43,280 --> 00:34:46,480
I copied the whole thing and sent it to Jeff.

749
00:34:46,480 --> 00:34:48,840
And I said, hey, if your team could choose 10

750
00:34:48,840 --> 00:34:52,200
or pass 10 back, by the way, thank you, chat GPT.

751
00:34:53,120 --> 00:34:54,840
And then let them know transparently

752
00:34:54,840 --> 00:34:56,840
that that's how we came up with those.

753
00:34:56,840 --> 00:35:00,480
And so it's gonna save me all that time

754
00:35:00,480 --> 00:35:02,640
while getting their creative will spinning

755
00:35:02,640 --> 00:35:04,520
and now they can inject what they need to

756
00:35:04,520 --> 00:35:06,760
to make those headlines really catchy

757
00:35:06,760 --> 00:35:10,040
to help people understand the value of the episode at hand.

758
00:35:10,040 --> 00:35:15,040
And did you use Bing when you were using chat GPT for that?

759
00:35:16,240 --> 00:35:17,080
I don't think so.

760
00:35:17,080 --> 00:35:17,920
Teach me.

761
00:35:17,920 --> 00:35:20,240
Because now Bing is integrated with chat GPT.

762
00:35:20,240 --> 00:35:23,760
So I have an article coming up about Amazon

763
00:35:23,760 --> 00:35:28,000
kind of squeezing the small entrepreneur, right?

764
00:35:28,000 --> 00:35:30,280
Because they get you into the FBA

765
00:35:30,280 --> 00:35:33,000
and then they jack up the prices

766
00:35:33,000 --> 00:35:34,280
and all this different stuff.

767
00:35:34,280 --> 00:35:37,520
And chat GPT wasn't really understanding it.

768
00:35:37,520 --> 00:35:39,240
And I said, you know what?

769
00:35:39,240 --> 00:35:41,160
Go out and do your own research.

770
00:35:41,160 --> 00:35:42,960
And it went out using Bing

771
00:35:42,960 --> 00:35:44,680
and it did this whole entire thing.

772
00:35:44,680 --> 00:35:47,000
It took about 20 minutes for it to gather information.

773
00:35:47,000 --> 00:35:51,120
And it said, oh wow, I found all of this information

774
00:35:51,120 --> 00:35:55,640
about the reduction of small entrepreneurs in Amazon.

775
00:35:55,640 --> 00:35:56,840
Because, and it was amazing.

776
00:35:56,840 --> 00:35:59,040
It was like having a conversation with you

777
00:35:59,040 --> 00:36:01,760
where you were then sitting there and typing out

778
00:36:01,760 --> 00:36:03,400
and finding all this information

779
00:36:03,400 --> 00:36:05,120
and it informed you correctly.

780
00:36:05,120 --> 00:36:07,840
And now you can write the article appropriately.

781
00:36:07,840 --> 00:36:08,680
Oh my goodness.

782
00:36:08,680 --> 00:36:10,920
Okay, can you do me a favor, Jonathan?

783
00:36:10,920 --> 00:36:14,480
That went halfway over my, I caught the concept enough.

784
00:36:14,480 --> 00:36:17,960
Can you do us a huge favor and after the show,

785
00:36:17,960 --> 00:36:21,360
create a Loom video of what you just talked about

786
00:36:21,360 --> 00:36:23,520
to showcase how that works?

787
00:36:23,520 --> 00:36:24,680
Sure.

788
00:36:24,680 --> 00:36:25,520
I hate to put you on the spot.

789
00:36:25,520 --> 00:36:26,920
I don't know what a Loom video is,

790
00:36:26,920 --> 00:36:28,480
but I will ask you if you did.

791
00:36:28,480 --> 00:36:31,440
Loom video has like your video in the corner.

792
00:36:31,440 --> 00:36:32,760
It's, you can do this on Zoom too,

793
00:36:32,760 --> 00:36:35,400
but Loom uploads it automatically online

794
00:36:35,400 --> 00:36:37,320
so that you can, it's like those training videos

795
00:36:37,320 --> 00:36:38,680
where you're in the bottom corner

796
00:36:38,680 --> 00:36:40,520
and you're walking people through your screen

797
00:36:40,520 --> 00:36:42,400
of how to do X, Y, or Z.

798
00:36:42,400 --> 00:36:44,680
Makes it really easy for people to,

799
00:36:44,680 --> 00:36:46,120
we'll talk about after.

800
00:36:46,120 --> 00:36:49,760
But yeah, man, that would be so cool to see that in action

801
00:36:49,760 --> 00:36:52,880
because then it would make it far easier to follow

802
00:36:52,880 --> 00:36:54,800
monkey see, monkey do style.

803
00:36:54,800 --> 00:36:55,620
Absolutely.

804
00:36:55,620 --> 00:36:56,460
Yeah, yeah, yeah.

805
00:36:56,460 --> 00:36:58,840
Yeah, you know, that's half the thing with AI

806
00:36:58,840 --> 00:37:01,180
is I don't think a lot of people understand

807
00:37:01,180 --> 00:37:03,120
how to even interact with it.

808
00:37:03,120 --> 00:37:03,960
How you feel asked in motion.

809
00:37:03,960 --> 00:37:05,800
And then we end up condescending

810
00:37:05,800 --> 00:37:07,680
when we're talking about how we do all this.

811
00:37:07,680 --> 00:37:09,960
And in fact, I'm gonna show real quick,

812
00:37:09,960 --> 00:37:11,280
since you got me on the subject

813
00:37:11,280 --> 00:37:13,800
and you're already leading the way down the path,

814
00:37:13,800 --> 00:37:16,120
I've got a, I've got ChatGPT open.

815
00:37:16,120 --> 00:37:21,120
I finally added it as a tab, as a pinned tab

816
00:37:23,160 --> 00:37:25,000
and committed to it.

817
00:37:25,000 --> 00:37:27,040
I don't, oh, let's see here.

818
00:37:27,040 --> 00:37:28,800
That's my official report.

819
00:37:28,800 --> 00:37:30,280
Come on now.

820
00:37:30,280 --> 00:37:31,760
That's why you'd be careful going live.

821
00:37:31,760 --> 00:37:33,640
Where did my ChatGPT one go?

822
00:37:33,640 --> 00:37:35,240
Share a screen.

823
00:37:35,240 --> 00:37:37,300
Let's go to ChatGPT.

824
00:37:37,300 --> 00:37:38,400
Maybe it won't let me.

825
00:37:39,460 --> 00:37:41,400
That would be a possibility.

826
00:37:43,400 --> 00:37:45,120
Let's see here, ChatGPT.

827
00:37:45,120 --> 00:37:46,600
Let's try again.

828
00:37:46,600 --> 00:37:47,880
Oh yeah, it let me.

829
00:37:47,880 --> 00:37:48,720
There we go.

830
00:37:48,720 --> 00:37:50,360
Can you guys see my ChatGPT here?

831
00:37:50,360 --> 00:37:51,480
Yes.

832
00:37:51,480 --> 00:37:53,240
Now, why don't you start a new chat?

833
00:37:53,240 --> 00:37:54,080
You see that?

834
00:37:54,080 --> 00:37:54,920
Okay.

835
00:37:54,920 --> 00:37:55,760
Yep.

836
00:37:55,760 --> 00:37:56,600
Start a new chat.

837
00:37:56,600 --> 00:37:57,440
Let's do it.

838
00:37:57,440 --> 00:37:58,260
Let's hit it.

839
00:37:58,260 --> 00:37:59,560
And so first of all, do you see where your name is

840
00:37:59,560 --> 00:38:01,300
and you see the three dots?

841
00:38:02,680 --> 00:38:03,520
Yep.

842
00:38:03,520 --> 00:38:04,340
There you go.

843
00:38:04,340 --> 00:38:05,180
Look, those three dots.

844
00:38:05,180 --> 00:38:07,320
I got the non paid for version.

845
00:38:07,320 --> 00:38:08,160
I haven't committed.

846
00:38:08,160 --> 00:38:09,000
You have custom instructions.

847
00:38:09,000 --> 00:38:10,400
Open up custom instructions.

848
00:38:11,800 --> 00:38:12,680
There you go.

849
00:38:13,600 --> 00:38:14,920
Just a little information.

850
00:38:14,920 --> 00:38:15,760
Okay.

851
00:38:15,760 --> 00:38:16,600
Okay.

852
00:38:16,600 --> 00:38:19,560
And so there are two parts to the custom instructions.

853
00:38:19,560 --> 00:38:23,100
So, and it will, and this is what Igor has produced

854
00:38:23,100 --> 00:38:25,760
in the 600 characters.

855
00:38:25,760 --> 00:38:28,640
So you would go in and you would say,

856
00:38:28,640 --> 00:38:33,000
I'm an entrepreneur and I'm writing an article about SEO.

857
00:38:33,000 --> 00:38:36,600
And you would then find the SEO content writer

858
00:38:36,600 --> 00:38:38,360
and it would provide you all that information.

859
00:38:38,360 --> 00:38:40,440
But right here, you could do it yourself.

860
00:38:40,440 --> 00:38:42,840
You know, what, where are you based?

861
00:38:42,840 --> 00:38:45,120
All those questions and you would fill that out.

862
00:38:45,120 --> 00:38:46,840
And then the bottom half also.

863
00:38:46,840 --> 00:38:50,120
You can follow Igor and kind of get a better understanding.

864
00:38:50,120 --> 00:38:50,960
But now let's go back.

865
00:38:50,960 --> 00:38:52,080
Dude, I gotta ask them.

866
00:38:52,080 --> 00:38:55,060
I got some begging, burning questions inside me, right?

867
00:38:55,060 --> 00:38:58,020
So I don't think I'm that unique in this regard,

868
00:38:58,020 --> 00:39:00,520
but I am more difficult and more pronounced

869
00:39:00,520 --> 00:39:01,360
than most people.

870
00:39:01,360 --> 00:39:04,000
And that's, I hate being boxed in, right?

871
00:39:04,000 --> 00:39:05,680
I like to study it.

872
00:39:05,680 --> 00:39:06,800
I'm like, don't know.

873
00:39:06,800 --> 00:39:08,000
I'm not just an entrepreneur.

874
00:39:08,000 --> 00:39:08,840
I'm this and this too.

875
00:39:08,840 --> 00:39:13,800
So there's like this inner like side of me that argues

876
00:39:13,800 --> 00:39:16,420
and says, don't put anything in this box.

877
00:39:16,420 --> 00:39:19,520
But I want the argument, Jonathan, like, you know,

878
00:39:19,520 --> 00:39:20,940
let's debate this out.

879
00:39:20,940 --> 00:39:22,540
So I'm saying, okay, wait a second.

880
00:39:22,540 --> 00:39:24,000
I wanna make sure I don't actually buy.

881
00:39:24,000 --> 00:39:26,760
I don't wanna, so here's, I listen to Pandora.

882
00:39:26,760 --> 00:39:28,080
I hate Spotify.

883
00:39:28,080 --> 00:39:29,120
I don't want Spotify.

884
00:39:29,120 --> 00:39:30,160
I don't wanna curated lists

885
00:39:30,160 --> 00:39:31,440
that I'm gonna run into the same song.

886
00:39:31,440 --> 00:39:33,880
I want to be surprised with new music.

887
00:39:33,880 --> 00:39:35,200
That's just how I do things.

888
00:39:35,200 --> 00:39:37,640
But so talk to me about that.

889
00:39:37,640 --> 00:39:41,320
Have you ever seen 2001 in Space Odyssey?

890
00:39:41,320 --> 00:39:43,040
Yeah, long time ago.

891
00:39:43,040 --> 00:39:45,600
You know the scene where the astronaut

892
00:39:45,600 --> 00:39:47,320
has to disassemble how?

893
00:39:48,400 --> 00:39:50,280
I don't remember it, but go teach me.

894
00:39:50,280 --> 00:39:52,420
But there are these cubes and he has to,

895
00:39:52,420 --> 00:39:56,480
each one has to release and he has to take each one out.

896
00:39:56,480 --> 00:39:59,160
That's what a custom instruction is, right?

897
00:39:59,160 --> 00:40:00,000
Okay.

898
00:40:00,000 --> 00:40:00,820
Think about it that way.

899
00:40:00,820 --> 00:40:03,880
You can put in right now a custom instruction

900
00:40:03,880 --> 00:40:06,320
for a visual artist and do your work

901
00:40:06,320 --> 00:40:08,680
and then take that out and you can put it in.

902
00:40:08,680 --> 00:40:10,240
And it's gone.

903
00:40:10,240 --> 00:40:13,520
Well, it's gone, but you've done your work.

904
00:40:13,520 --> 00:40:14,360
You're in the chat.

905
00:40:14,360 --> 00:40:15,400
Once you've taken it out,

906
00:40:15,400 --> 00:40:18,520
it's not gonna re-influence is what I'm looking for.

907
00:40:18,520 --> 00:40:20,240
Right, correct.

908
00:40:20,240 --> 00:40:22,200
And then you put in, let's say,

909
00:40:22,200 --> 00:40:25,080
you put in accountant, right?

910
00:40:25,080 --> 00:40:29,160
And so now you can ask it specific accounting questions.

911
00:40:29,160 --> 00:40:31,840
And if this is all within the same chat.

912
00:40:31,840 --> 00:40:32,680
So then-

913
00:40:32,680 --> 00:40:33,500
All right, I'll play nice then.

914
00:40:33,500 --> 00:40:34,480
Okay, I'll touch it then.

915
00:40:34,480 --> 00:40:36,940
Cause I was worried cause then what happens in Pandora

916
00:40:36,940 --> 00:40:39,080
is if you freaking like a song on there,

917
00:40:39,080 --> 00:40:41,580
then it just starts serving you songs that sound just like,

918
00:40:41,580 --> 00:40:43,800
and I'm like, no, I don't touch the like thing.

919
00:40:43,800 --> 00:40:44,640
I don't touch anything.

920
00:40:44,640 --> 00:40:46,680
I don't want my system broken.

921
00:40:46,680 --> 00:40:47,640
But okay, you're okay.

922
00:40:47,640 --> 00:40:48,960
So I can put in here.

923
00:40:48,960 --> 00:40:50,400
Well, I wouldn't do it now.

924
00:40:50,400 --> 00:40:51,600
I wouldn't do it now.

925
00:40:51,600 --> 00:40:54,640
I would learn how to do the customs instructions correctly,

926
00:40:54,640 --> 00:40:57,200
but I wanted to show you at least where it was, right?

927
00:40:57,200 --> 00:40:58,040
Oh, gotcha.

928
00:40:58,040 --> 00:40:58,880
So when you learn it,

929
00:40:58,880 --> 00:41:01,880
you're talking about going into EGOR's program to learn it?

930
00:41:01,880 --> 00:41:02,960
Yeah, yeah, yeah, yeah.

931
00:41:02,960 --> 00:41:05,200
Or you could just buy the customs instructions itself.

932
00:41:05,200 --> 00:41:06,840
But are we gonna go into Bing?

933
00:41:06,840 --> 00:41:08,160
Are we gonna do chat GPT and Bing?

934
00:41:08,160 --> 00:41:09,360
Oh, yeah, sorry.

935
00:41:09,360 --> 00:41:11,640
I'm getting like shiny ball syndrome

936
00:41:11,640 --> 00:41:12,960
all over the place at this time.

937
00:41:12,960 --> 00:41:16,300
All right, chat GPT, we're going back.

938
00:41:16,300 --> 00:41:17,300
We're doing the Bing thing.

939
00:41:17,300 --> 00:41:19,160
All right, so I'm in settings.

940
00:41:19,160 --> 00:41:20,000
Where at?

941
00:41:20,000 --> 00:41:21,140
No, no, no, you can get out of settings.

942
00:41:21,140 --> 00:41:22,640
I just wanted to show you that.

943
00:41:22,640 --> 00:41:25,320
Okay, so now go to chat GPT-4.

944
00:41:25,320 --> 00:41:27,640
You may not have pros, so let's,

945
00:41:27,640 --> 00:41:29,480
okay, you do not have pros.

946
00:41:29,480 --> 00:41:31,280
Okay, so you don't have plus, okay.

947
00:41:31,280 --> 00:41:32,120
I think you have chat.

948
00:41:32,120 --> 00:41:34,800
You gotta have that to get the Bing set up.

949
00:41:34,800 --> 00:41:39,360
Yes, the Bing, the plugins.

950
00:41:39,360 --> 00:41:42,200
There's a lot of stuff that comes with that $20 a month.

951
00:41:42,200 --> 00:41:45,200
It is the best thing to do. I believe it.

952
00:41:45,200 --> 00:41:46,040
Absolutely.

953
00:41:46,040 --> 00:41:48,160
I wonder if there's a way. If you use it,

954
00:41:48,160 --> 00:41:49,080
and I gotta use it.

955
00:41:49,080 --> 00:41:51,120
I know, I'm getting real close.

956
00:41:51,120 --> 00:41:52,320
If I weren't live right now,

957
00:41:52,320 --> 00:41:54,200
I'd be like, all right, let's just pump this out

958
00:41:54,200 --> 00:41:55,440
and get it done.

959
00:41:55,440 --> 00:41:57,000
Is there a way for me to present?

960
00:41:57,000 --> 00:41:57,840
I could show you.

961
00:41:57,840 --> 00:41:59,240
Yeah, you can show.

962
00:41:59,240 --> 00:42:00,880
So let's see. We got a few minutes for sure.

963
00:42:00,880 --> 00:42:01,720
Let's see.

964
00:42:01,720 --> 00:42:04,120
So let's see. That'd be awesome.

965
00:42:04,120 --> 00:42:08,960
If I say share screen, and then I go here.

966
00:42:08,960 --> 00:42:10,160
Let me, hold on.

967
00:42:10,160 --> 00:42:13,040
Let me set this up to the right page.

968
00:42:13,040 --> 00:42:18,040
Let's see. Crafted product descriptions.

969
00:42:20,560 --> 00:42:22,440
Yes, perfect. Okay.

970
00:42:22,440 --> 00:42:25,200
Where did you go? Here you are.

971
00:42:25,200 --> 00:42:27,760
Okay. Did we go here?

972
00:42:27,760 --> 00:42:30,960
Share screen. We go there.

973
00:42:30,960 --> 00:42:34,280
And I'm gonna show you exactly where.

974
00:42:37,480 --> 00:42:38,800
There we are.

975
00:42:38,800 --> 00:42:41,400
Yeah. Let's see.

976
00:42:41,400 --> 00:42:43,240
Oh, so this is right.

977
00:42:45,240 --> 00:42:46,240
Oh, I like that pillow.

978
00:42:46,240 --> 00:42:47,840
Let's go back to thought leaders.

979
00:42:47,840 --> 00:42:50,320
Okay. So this is my thought leader conversation.

980
00:42:50,320 --> 00:42:53,800
You can see at the top here, I'm web browsing.

981
00:42:53,800 --> 00:42:55,440
Right here, you see that.

982
00:42:55,440 --> 00:42:57,640
Okay. What's that mean?

983
00:42:57,640 --> 00:43:01,240
So that means that it's connected to Bing, right?

984
00:43:01,240 --> 00:43:02,080
Okay, got it.

985
00:43:03,200 --> 00:43:06,840
And so now I'm going to try to find.

986
00:43:06,840 --> 00:43:09,200
For those who are newer, the difference is,

987
00:43:09,200 --> 00:43:12,760
from what I understand, Chat GPT, without the web browsing

988
00:43:12,760 --> 00:43:16,400
is limited to an archived database, kind of from the past.

989
00:43:16,400 --> 00:43:18,240
Versus when you're doing the-

990
00:43:18,240 --> 00:43:21,000
It stopped in 2001. Correct.

991
00:43:21,000 --> 00:43:25,000
Right. So you're missing all the data from 2001 to 2023,

992
00:43:25,000 --> 00:43:27,000
versus when it's plugged into Bing,

993
00:43:27,000 --> 00:43:29,920
you're then getting all current information,

994
00:43:29,920 --> 00:43:31,920
I would imagine. Is that correct?

995
00:43:31,920 --> 00:43:33,880
Yes. Absolutely.

996
00:43:33,880 --> 00:43:36,320
Immediately up to date. Absolutely.

997
00:43:36,320 --> 00:43:38,040
Wow. That's a huge change.

998
00:43:38,040 --> 00:43:40,040
Wow. That's a huge difference.

999
00:43:41,560 --> 00:43:46,240
So here I am talking to Chat GPT,

1000
00:43:46,240 --> 00:43:48,600
and then it didn't really understand

1001
00:43:48,600 --> 00:43:51,400
what the dynamic of Amazon and I were.

1002
00:43:51,400 --> 00:43:54,560
And then it says, shall I proceed

1003
00:43:54,560 --> 00:43:58,000
in getting this all together and finding the data?

1004
00:43:58,000 --> 00:44:00,320
And then it lays out the article, right?

1005
00:44:00,320 --> 00:44:05,240
So this is an article about one of my other companies.

1006
00:44:05,240 --> 00:44:07,600
We worked with Amazon.

1007
00:44:07,600 --> 00:44:10,000
We were doing- One quick question, Jonathan.

1008
00:44:10,000 --> 00:44:11,280
So what did you tell it?

1009
00:44:11,280 --> 00:44:13,360
What did you prompt it to get that,

1010
00:44:13,360 --> 00:44:15,280
to go gather that information?

1011
00:44:15,280 --> 00:44:17,400
What was your prompt for that?

1012
00:44:17,400 --> 00:44:19,400
I said, do your own research.

1013
00:44:20,640 --> 00:44:22,720
Just like that you said was do your,

1014
00:44:22,720 --> 00:44:26,680
like you just put it, do your own research and it did it?

1015
00:44:26,680 --> 00:44:29,680
I, so I'm explaining to it,

1016
00:44:29,680 --> 00:44:34,680
I'm explaining to it that, here's the scenario, right?

1017
00:44:34,680 --> 00:44:39,440
So I had a company that was selling parts and accessories

1018
00:44:39,440 --> 00:44:42,080
for a specific product line.

1019
00:44:42,080 --> 00:44:46,040
And the manufacturer did a direct deal with Amazon.

1020
00:44:46,040 --> 00:44:50,200
And I was explaining to Chat GPT that this happens a lot.

1021
00:44:50,200 --> 00:44:52,840
And it wasn't really understanding it.

1022
00:44:52,840 --> 00:44:56,240
And so I said, okay, you're clearly not understanding

1023
00:44:56,240 --> 00:44:57,400
that this happens a lot.

1024
00:44:57,400 --> 00:44:58,520
This didn't just happen to me.

1025
00:44:58,520 --> 00:44:59,760
This happens a lot.

1026
00:44:59,760 --> 00:45:04,200
Go out there and find articles about other entrepreneurs

1027
00:45:04,200 --> 00:45:07,280
who have struggled with the manufacturer direct

1028
00:45:07,280 --> 00:45:09,000
to Amazon relationship.

1029
00:45:09,000 --> 00:45:09,960
And that's what it did.

1030
00:45:09,960 --> 00:45:11,800
It went out, it found those articles.

1031
00:45:11,800 --> 00:45:13,360
It compiled everything.

1032
00:45:13,360 --> 00:45:15,920
It said, okay, I see that, you know,

1033
00:45:15,920 --> 00:45:20,840
between 2016 and 2020, there has been a 30% dip

1034
00:45:20,840 --> 00:45:23,360
in, you know, small entrepreneurial businesses

1035
00:45:23,360 --> 00:45:24,720
working with Amazon.

1036
00:45:24,720 --> 00:45:27,120
Really, really incredible, up to date stuff.

1037
00:45:27,120 --> 00:45:27,960
Really amazing.

1038
00:45:27,960 --> 00:45:29,600
Wow. Yeah, yeah.

1039
00:45:29,600 --> 00:45:32,120
But you gotta pay that $20 plus for Chat GPT.

1040
00:45:32,120 --> 00:45:35,320
Right, I gotta start using it more.

1041
00:45:35,320 --> 00:45:37,320
I very, very rarely turn to it.

1042
00:45:37,320 --> 00:45:38,960
You know, it's kinda like when you're getting used to,

1043
00:45:38,960 --> 00:45:41,440
I guess, I don't know, using any new technology.

1044
00:45:41,440 --> 00:45:43,800
Like you only start like dipping your toe

1045
00:45:43,800 --> 00:45:45,120
in the water sometimes.

1046
00:45:45,120 --> 00:45:46,400
I need to just dive right in.

1047
00:45:46,400 --> 00:45:48,040
Yeah, no, it takes- You got me on it now.

1048
00:45:48,040 --> 00:45:49,760
Yes, it takes a couple of months.

1049
00:45:49,760 --> 00:45:52,320
And then what you find is you actually can't live

1050
00:45:52,320 --> 00:45:53,160
without it.

1051
00:45:53,160 --> 00:45:55,000
You know, I wrote- You got superhuman powers with it.

1052
00:45:55,000 --> 00:45:56,760
Yeah. Yeah, I wrote an email this morning

1053
00:45:56,760 --> 00:45:59,360
that I had to kind of like, how am I gonna write this?

1054
00:45:59,360 --> 00:46:01,480
And I was gonna go to Chat GPT, but I said,

1055
00:46:01,480 --> 00:46:03,920
ah, it's just a two sentence email.

1056
00:46:03,920 --> 00:46:05,620
I don't really need to, you know,

1057
00:46:05,620 --> 00:46:08,360
but I needed to talk to somebody and tell them,

1058
00:46:08,360 --> 00:46:09,680
this is what the email that I'm sending.

1059
00:46:09,680 --> 00:46:12,160
What do you think, instead of using Chat GPT?

1060
00:46:12,160 --> 00:46:13,960
So it's a little bit of a crutch,

1061
00:46:13,960 --> 00:46:15,360
but I think it's a good crutch.

1062
00:46:15,360 --> 00:46:16,480
It's a great crutch.

1063
00:46:16,480 --> 00:46:18,040
It's an important one.

1064
00:46:18,040 --> 00:46:20,260
You know, we have a little bit of an ego.

1065
00:46:20,260 --> 00:46:21,400
It's not a little bit of a crutch.

1066
00:46:21,400 --> 00:46:23,320
We as human beings have a little bit of an ego.

1067
00:46:23,320 --> 00:46:25,920
When we put the ego aside, we likely get better results.

1068
00:46:25,920 --> 00:46:27,440
So that was awesome, man.

1069
00:46:27,440 --> 00:46:29,540
That was very practical and useful

1070
00:46:29,540 --> 00:46:31,300
for anybody who's listening.

1071
00:46:31,300 --> 00:46:32,240
We are almost out of time.

1072
00:46:32,240 --> 00:46:33,880
I'll give you one more opportunity though.

1073
00:46:33,880 --> 00:46:36,560
One, let us know what's the best way to connect with you

1074
00:46:36,560 --> 00:46:40,900
and in what context do you recommend we connect with you?

1075
00:46:40,900 --> 00:46:43,440
Two, feel free to drop one more powerful lesson.

1076
00:46:43,440 --> 00:46:46,260
You've been on a roll, so.

1077
00:46:46,260 --> 00:46:49,160
Yeah, so I think follow me on LinkedIn.

1078
00:46:49,160 --> 00:46:51,180
I think that's great.

1079
00:46:51,180 --> 00:46:53,000
And connect with me.

1080
00:46:53,000 --> 00:46:56,440
I would say follow me and then ask me to follow you.

1081
00:46:56,440 --> 00:46:59,000
A lot of people ask me to connect with them

1082
00:46:59,000 --> 00:47:00,520
and they're not already following me,

1083
00:47:00,520 --> 00:47:01,720
which I think is interesting.

1084
00:47:01,720 --> 00:47:05,360
So understand how LinkedIn works and you need to follow me

1085
00:47:05,360 --> 00:47:07,400
and then I'll consider following you.

1086
00:47:07,400 --> 00:47:09,640
If it's, you know, as long as you're not, you know,

1087
00:47:09,640 --> 00:47:12,040
pitching me something to buy that I don't need,

1088
00:47:12,040 --> 00:47:14,200
I'll probably connect with you.

1089
00:47:14,200 --> 00:47:17,780
Also follow Trigonal Gallery, our website,

1090
00:47:17,780 --> 00:47:20,560
subscribe to the newsletter because, and I'll say this,

1091
00:47:20,560 --> 00:47:23,780
so the newsletter is really primarily,

1092
00:47:23,780 --> 00:47:27,140
we're not pumping you with, you know, buy, buy, buy.

1093
00:47:27,140 --> 00:47:30,240
What we are doing is we have connections

1094
00:47:30,240 --> 00:47:34,200
that we are doing collaborations, exclusive collaborations.

1095
00:47:34,200 --> 00:47:36,120
And so that's where the newsletter

1096
00:47:36,120 --> 00:47:37,720
is really interesting for people.

1097
00:47:37,720 --> 00:47:39,140
If they wanna get, you know,

1098
00:47:39,140 --> 00:47:42,800
we're only producing 50 of this one thing,

1099
00:47:42,800 --> 00:47:45,560
with, you know, with that company.

1100
00:47:45,560 --> 00:47:48,360
And if you are into exclusive stuff,

1101
00:47:48,360 --> 00:47:50,280
this is, you wanna get on that newsletter.

1102
00:47:50,280 --> 00:47:52,920
Then follow us on Instagram, follow us on Twitter.

1103
00:47:52,920 --> 00:47:55,200
We're, you know, pumping out all of our artwork

1104
00:47:55,200 --> 00:47:58,280
every single day, so do that.

1105
00:47:58,280 --> 00:48:02,800
And then what's a great lesson, you know, belief.

1106
00:48:02,800 --> 00:48:05,520
I think belief is incredibly important.

1107
00:48:05,520 --> 00:48:07,240
You have to believe in yourself.

1108
00:48:07,240 --> 00:48:09,880
You have to believe in your project.

1109
00:48:09,880 --> 00:48:13,200
You have to believe that you can do your project.

1110
00:48:13,200 --> 00:48:15,200
And then make sure that other people

1111
00:48:15,200 --> 00:48:17,760
believe in you and the project.

1112
00:48:17,760 --> 00:48:19,720
Oh, I love it, Jonathan, that was awesome.

1113
00:48:19,720 --> 00:48:22,100
Vision Pros, go get it, we're gonna go get it.

1114
00:48:22,100 --> 00:48:23,840
We love you guys, everybody have a great day.

1115
00:48:23,840 --> 00:48:26,200
Jonathan, thanks so much for joining us on the show, man.

1116
00:48:26,200 --> 00:48:27,080
This was awesome.

1117
00:48:27,080 --> 00:48:28,480
Absolutely, Jackson, thank you for having me.

1118
00:48:28,480 --> 00:48:29,680
Thank you for being here today.

1119
00:48:29,680 --> 00:48:32,160
I'm really happy that you tuned in to Vision Pros Live.

1120
00:48:32,160 --> 00:48:34,800
I'm looking forward to seeing your reactions

1121
00:48:34,800 --> 00:48:37,080
as these episodes continue to move forward.

1122
00:48:37,080 --> 00:48:38,760
This is gonna get more and more fun.

1123
00:48:38,760 --> 00:48:40,600
We'll have more and more engagement as well.

1124
00:48:40,600 --> 00:48:42,700
We'll invite people to participate in the show.

1125
00:48:42,700 --> 00:48:45,040
And thank you for giving us your time and attention.

1126
00:48:45,040 --> 00:49:00,680
Have an excellent time.