1 00:00:00,000 --> 00:00:02,560 So you're gonna go to the Cowboys Dolphins game? 2 00:00:03,240 --> 00:00:06,700 Yes, yeah on Christmas Eve on Christmas 3 00:00:06,860 --> 00:00:13,480 Actually what I'm doing has this is this is a whore but I am gonna relocate to Miami or to the to the Fort Lauderdale 4 00:00:13,480 --> 00:00:18,560 I for a month because the Dolphins schedule just happens to have all the home games 5 00:00:19,480 --> 00:00:22,480 In December, so instead of flying back and forth 6 00:00:22,480 --> 00:00:25,720 I'm just gonna stay and I'll just work from down there and do that thing 7 00:00:25,720 --> 00:00:32,040 But and then and then I was gonna come home on Christmas Day, but if you have dolphin season tickets 8 00:00:32,040 --> 00:00:36,480 They offer you other things and the Orange Bowl is the next week. So I'm gonna stick with the Orange Bowl 9 00:00:36,480 --> 00:00:41,400 So we'll see who's playing in that. It'll be fun. Well as a Cowboys fan, we know for a fact 10 00:00:41,400 --> 00:00:47,000 We're gonna kick your butt. But as a Cowboys realist, I hope y'all don't beat us by 70 11 00:00:47,000 --> 00:00:52,280 I took a buddy of mine that was a Broncos fan and I will be on all right 12 00:00:52,280 --> 00:00:56,860 Welcome in to vision pros live with Jackson Calame. I'm your show host 13 00:00:56,860 --> 00:01:03,160 We'll be doing interviews for visionary entrepreneurs and guest leaders who are building fantastic visions out there 14 00:01:12,080 --> 00:01:18,100 Hey, hey and welcome into vision pros live everybody I've got Dave Nordell Dave I made an amateur mistake 15 00:01:18,100 --> 00:01:20,560 I'm gonna pull you to the background real quick so I can do a proper 16 00:01:20,560 --> 00:01:28,080 Introduction for you. So I I'm learning to run this studio by myself without my trusty sidekick. Hi me 17 00:01:28,080 --> 00:01:32,960 We're getting Cynthia trained up as well on helping me and it's her first moment to help out 18 00:01:32,960 --> 00:01:35,680 And so she's she's learning and mirroring what I do 19 00:01:35,680 --> 00:01:38,040 Hopefully I can make this great for all of you guys vision pros 20 00:01:38,160 --> 00:01:45,060 So I am the founder and CEO of first-class business show host for vision pros and I'm excited to introduce a couple of sponsors 21 00:01:45,060 --> 00:01:47,060 I'm gonna be quick about the sponsors today 22 00:01:47,240 --> 00:01:49,240 because we've got a subject that 23 00:01:49,240 --> 00:01:53,960 It's just it's so important. It's so relevant for communities for children as you see 24 00:01:54,400 --> 00:01:57,880 We're gonna be talking today about his vision of safety in schools in our community 25 00:01:58,400 --> 00:02:01,280 But real quick first I come maker live calm 26 00:02:01,280 --> 00:02:05,200 I wouldn't share this if it didn't matter if it wasn't something that was a great resource 27 00:02:05,200 --> 00:02:11,440 especially for those who are just getting started in the process of either wanting to launch a podcast or also 28 00:02:12,080 --> 00:02:14,560 wanting to build a seven-figure business 29 00:02:14,560 --> 00:02:20,560 Tom Cheryl Daniella all have tremendous experience in business. They've been around the block for a long time 30 00:02:20,560 --> 00:02:24,360 I highly recommend working with learning from people who have 31 00:02:25,000 --> 00:02:30,320 Several decades of experience in business. I'm constantly looking for more and more mentors like that 32 00:02:30,320 --> 00:02:32,320 It takes a tribe to raise a child 33 00:02:32,320 --> 00:02:38,400 Well, it also takes a tribe and a great tribe to coach and train an entrepreneur on how to how to win and how to build 34 00:02:38,400 --> 00:02:43,080 So I recommend checking out I can make a live comm they've got their next conference coming up in March 35 00:02:43,080 --> 00:02:47,640 But of course in between now and then you have plenty of time to be able to get help reach out to them and see 36 00:02:47,640 --> 00:02:55,640 What they can do for you cap show comm ca P s H o ca P s H o comm is the number one ranked 37 00:02:56,600 --> 00:03:00,680 Copywriting AI system for as ranked by digitalmarketer.com 38 00:03:01,320 --> 00:03:07,400 We use this for our show notes and what you do is you upload a couple of video or audio clips 39 00:03:07,720 --> 00:03:11,240 to cap show they even give you a free trial to do this and 40 00:03:11,240 --> 00:03:17,560 Then you just I just say upload the clips and then click as fast as you can on all the AI generating options because they are 41 00:03:17,560 --> 00:03:21,800 They come in the package and so you're gonna get your LinkedIn content your Twitter Facebook 42 00:03:22,840 --> 00:03:30,120 Instagram your blog articles all the content that takes so long to produce and even though you've already talked about the subject 43 00:03:30,120 --> 00:03:33,000 Like you can still sit there and say well now, how do I write about it? 44 00:03:33,320 --> 00:03:38,760 Don't worry about it. Let the AI do it then go back after you've clicked on everything. You've made your sound bites 45 00:03:38,760 --> 00:03:43,480 You've pulled uh important promotional clips from the from the system 46 00:03:43,480 --> 00:03:46,280 Then you can go back and read it and now all I have to do is edit it 47 00:03:46,920 --> 00:03:53,000 And then share it um, if you like what you see, um, so I recommend checking that out and then lastly the water project 48 00:03:53,480 --> 00:03:58,040 If you have the opportunity to give back mirror position to give even just a dollar 49 00:03:58,280 --> 00:04:00,280 We're talking about bringing filtered water 50 00:04:00,520 --> 00:04:07,480 Good clean drinking water to villages in Africa that do not have access to and we're also talking about a program that does 51 00:04:07,480 --> 00:04:11,160 A program that transparently shows you where where every dollar goes 52 00:04:11,640 --> 00:04:15,080 You get to see the transformation of the community you get to see what it looks like beforehand 53 00:04:15,320 --> 00:04:19,640 You get to see the social proof afterwards of them having built their own sand dam 54 00:04:19,960 --> 00:04:22,680 Or them having built these borehole wells that they build 55 00:04:23,240 --> 00:04:27,560 You get to see how many community members are affected by it and how much is being raised 56 00:04:27,560 --> 00:04:30,440 But one of the coolest things is being able to see pictures like this one 57 00:04:30,440 --> 00:04:33,960 That's on your screen right now where they're celebrating the water that they now have 58 00:04:33,960 --> 00:04:40,040 Um, and just imagine the impact that makes when what if it was your children and they had to instead of going to school 59 00:04:40,520 --> 00:04:42,520 Uh walk several miles to go get wild 60 00:04:42,680 --> 00:04:48,520 You could go get water that wasn't even clean or safe and bring it back to the community just so that people could survive 61 00:04:48,840 --> 00:04:55,240 This is a life-changing impact. Um, and so while you don't get to physically be there and see it happen 62 00:04:55,720 --> 00:05:00,840 You get to know that you were part of the process of helping out and if you have something else that you'd rather donate to 63 00:05:00,840 --> 00:05:06,840 That's fine. Do that and feel free to share the link in the comments and encourage others to give back as well 64 00:05:07,560 --> 00:05:10,920 So i'm going to share um, thank you cynthia, by the way 65 00:05:11,000 --> 00:05:17,320 She did an excellent job of showcasing those it's hard to do while we're running a show. Um, i'm going to go ahead and share 66 00:05:18,040 --> 00:05:25,080 Dave's background because it's extensive. It's important and there's a lot of reasons why his topic is near and dear to his heart 67 00:05:25,160 --> 00:05:30,120 So as the founder of max fab consulting dave is a retired united states 68 00:05:30,120 --> 00:05:34,520 Air force command chief master sergeant with over 30 years of service 69 00:05:34,760 --> 00:05:41,400 He holds a bachelor's degree in registered nursing specializing in emergency medicine and a master's degree in disaster and emergency management 70 00:05:41,880 --> 00:05:48,680 Dave's a bronestar combat decorated medic and the recipient of the legion of merit our nation's sixth highest military decoration 71 00:05:49,000 --> 00:05:54,280 They operate in saudi arabia somalia south america iraq korea japan and hungary 72 00:05:54,760 --> 00:05:58,680 Dave grew up in rural north carolina in a dairy farming family 73 00:05:58,680 --> 00:06:05,640 Dave left home at 19 to join the air force and ascended through the enlisted ranks to culminate as a senior enlisted leader for all 74 00:06:05,880 --> 00:06:07,880 nuclear missile forces in the united states 75 00:06:08,040 --> 00:06:16,920 He has a vast experience leading small groups and large organizations has led city government activities and large organizations as an emergency manager for multiple communities 76 00:06:17,240 --> 00:06:20,680 Through covid and other disaster situations. He's the author 77 00:06:21,240 --> 00:06:23,960 Of the international best-selling book giving back 78 00:06:23,960 --> 00:06:31,800 Life and leadership from the farm to the combat zone and beyond dave is the founder and owner of max fab consulting 79 00:06:32,040 --> 00:06:39,560 Providing keynote leadership organizational growth and strategic guidance and he is actively involved and using his journey with ptsd 80 00:06:39,960 --> 00:06:45,400 To help transitioning veterans and other victims of trauma deal with the condition in a healthy manner 81 00:06:45,640 --> 00:06:52,040 He's an active mentor and speaks to young leaders to aid the development of future successes and he continues to give back 82 00:06:52,040 --> 00:06:54,280 The gifts he has collected along the way 83 00:06:54,760 --> 00:06:56,040 now 84 00:06:56,040 --> 00:07:00,760 One of the other things that I want to mention is all that background in emergency and disaster 85 00:07:01,320 --> 00:07:05,800 Um, you know what we're going to talk about today is an extremely sensitive subject 86 00:07:05,800 --> 00:07:09,160 And we want to talk about it with as much reverence and respect as possible 87 00:07:09,480 --> 00:07:15,160 There's also going to be some passion that comes out of both of us in relation to this because we believe and know that we can do more 88 00:07:15,720 --> 00:07:20,680 Our best requires that we look at life from the scope of what else can we do? 89 00:07:20,680 --> 00:07:24,920 And one of the challenges that we face is as um 90 00:07:25,960 --> 00:07:27,960 The internet has certain censorship 91 00:07:29,000 --> 00:07:35,400 And I think people try to do that with the best of intentions, but this subject should not ultimately be censored 92 00:07:35,400 --> 00:07:39,640 But we're going to be avoiding certain words to make sure that as we talk about 93 00:07:40,040 --> 00:07:43,800 The the horrendous acts of violence that can occur on school campuses 94 00:07:44,520 --> 00:07:49,640 And the the scary and dangerous situations that can come up we we don't want this message to get blocked 95 00:07:49,640 --> 00:07:52,840 Um, so we're gonna do our best to make sure to curate down 96 00:07:52,840 --> 00:07:55,480 But if you have kids that are in school, um, you know 97 00:07:55,480 --> 00:08:01,480 Or you have community influence then I highly recommend tuning in and making sure to listen to what dave has to say and 98 00:08:01,880 --> 00:08:06,360 Dave, I just want to thank you for coming on the show and for sharing your vision with us 99 00:08:06,920 --> 00:08:11,640 You bet you got a gold star for reading all that. I appreciate that. That's that's pretty cool 100 00:08:12,280 --> 00:08:19,160 Um, you know jackson, we're gonna we're gonna probably jump jump right into this and you know disaster management is an odd beast 101 00:08:19,160 --> 00:08:20,360 because 102 00:08:20,360 --> 00:08:25,560 We spend a lot of time to I the tyranny of being a disaster manager is you have to compel people to be 103 00:08:26,200 --> 00:08:34,040 Uh, you know the five facets of disaster management are plan mitigate and prepare and then the the second two are respond and recover 104 00:08:34,600 --> 00:08:39,320 And the goal is to do the first three so well that you never have to do the second two and you need to be ready 105 00:08:39,320 --> 00:08:41,000 To do the second two 106 00:08:41,000 --> 00:08:46,440 And I think we're I think where we're going to go with this is as we dissect, uh these these 107 00:08:46,440 --> 00:08:48,760 um these occurrences in schools 108 00:08:49,480 --> 00:08:54,760 When you walk them back we get very reactionary and very emotional and very proactive 109 00:08:55,400 --> 00:09:01,400 Only in a post-mortem state and when I say post-mortem, I mean post-mortem of the event whatever the event is even if it's just a scare 110 00:09:02,440 --> 00:09:07,960 Uh, and and so you get you get reactionary to that and then you have this call to action and school boards come together and parents 111 00:09:07,960 --> 00:09:14,920 Come together and money starts to flow through communities and those type of things and a guy like me when he walks in, you know 112 00:09:14,920 --> 00:09:16,040 uh, you know 113 00:09:16,040 --> 00:09:18,040 unfortunately on the on the on the 114 00:09:18,840 --> 00:09:21,080 On the post side of it you walk in and you go 115 00:09:21,640 --> 00:09:26,520 Remember when we talked about this plan prepare and mitigate thing and for some reason 116 00:09:27,240 --> 00:09:32,680 Something overwrote it or over prioritize these things and we decided to take risk and not do that 117 00:09:33,160 --> 00:09:36,680 And so i'm kind of reverse engineering that but I mean for for the discussion 118 00:09:37,400 --> 00:09:43,880 This is where um people in my profession and people that are really passionate about not wanting this to happen at all ever 119 00:09:43,880 --> 00:09:47,320 Tried to give guidance in this in this fashion and unfortunately 120 00:09:48,280 --> 00:09:56,280 You know money drives almost everything and people decide to take certain risk and at times I think we're we're uh, 121 00:09:56,600 --> 00:09:58,600 Pennywise and pound foolish 122 00:09:59,320 --> 00:10:03,880 Hmm. I got you on that and that makes sense. Um, I mean anytime we're in a situation where 123 00:10:04,520 --> 00:10:06,520 Our emotions get tampered with 124 00:10:06,840 --> 00:10:13,240 um, and naturally when loss has been experienced and and grief has entered the picture and and 125 00:10:13,240 --> 00:10:15,480 Trauma, um, you know has occurred 126 00:10:16,280 --> 00:10:21,000 Uh, we we aren't going to be in our best mindset. Um, you know, we we are going to have a very hard time 127 00:10:21,560 --> 00:10:24,200 um thinking emotionally as well as thinking logically 128 00:10:24,760 --> 00:10:28,840 Um, because everything's just so intense around us. We're also not used to being in that situation 129 00:10:29,560 --> 00:10:33,320 Um, so being being aware up front that the plan prepare 130 00:10:33,880 --> 00:10:37,640 Um and mitigate, um, we know is important was important 131 00:10:38,200 --> 00:10:40,200 um, but also 132 00:10:40,200 --> 00:10:43,480 Having an outsider come in 133 00:10:44,200 --> 00:10:46,200 You know somebody who? 134 00:10:46,200 --> 00:10:51,800 Of course, they feel it. I mean, it's it's human life. We're talking about um, but bringing somebody in 135 00:10:52,120 --> 00:10:57,560 Who is not as close to the picture. It's kind of like bringing in a marriage counselor 136 00:10:58,440 --> 00:11:03,800 When you're facing the reality of a divorce or an intermediary when you're trying to 137 00:11:04,360 --> 00:11:09,400 Navigate that divorce. It's somebody who can still feel the pain of the reality of what's going on 138 00:11:09,400 --> 00:11:12,440 But they're they're a little bit more 139 00:11:13,240 --> 00:11:18,360 Centered in the logic and the emotion. Um, so real quick before we go go too much further though 140 00:11:18,360 --> 00:11:21,240 I define part of the audience, but i'd like to know from your perspective dave 141 00:11:22,040 --> 00:11:24,040 Um, who should be listening in today? 142 00:11:24,680 --> 00:11:31,160 Why should they listen to you specifically? I we've heard your accolades. We've heard what you've done. We know the the 143 00:11:31,720 --> 00:11:33,160 on paper version 144 00:11:33,160 --> 00:11:35,400 Um, right, but i'd love to hear that in your own words 145 00:11:35,400 --> 00:11:39,640 Why why should they be listening to you and what are they going to get out of today's show? Do you think? 146 00:11:40,200 --> 00:11:46,120 Sure, um, you know the people that should be listening is anybody that is is truly involved in their community 147 00:11:46,120 --> 00:11:50,920 I mean when they go outside if you know if there's too much traffic or they think there needs to be more walking space 148 00:11:50,920 --> 00:11:54,200 Or they have kids in school or they don't have kids in school or they live near a school 149 00:11:54,680 --> 00:12:01,880 Those times this these are these are people anybody that has any any emotion towards improving their community 150 00:12:01,880 --> 00:12:07,960 Improving their space and and they truly value safety which is you know on the on the you know 151 00:12:08,040 --> 00:12:14,040 The entry level hierarchy of needs as human beings it truly it truly uh have a passion for safety 152 00:12:14,440 --> 00:12:17,240 And community safety they should they should hear this out because 153 00:12:17,800 --> 00:12:22,120 Some of the things that lead to what we're going to talk about are also outside in the community 154 00:12:22,360 --> 00:12:24,920 Long before they ever get into a school or any place else 155 00:12:25,000 --> 00:12:30,120 So those are the type of people that should be listening and quite frankly that should be the majority of people that live in any community 156 00:12:30,120 --> 00:12:32,920 Uh, you know, why should why should they listen to me? 157 00:12:34,840 --> 00:12:42,040 I have been involved in a lot of that plan to pair mitigate and i've been involved in a lot of the response and recovery things 158 00:12:42,600 --> 00:12:48,840 And I will tell you jackson far too often, uh, and I you know, and i've written about some of this stuff far too often 159 00:12:49,480 --> 00:12:52,920 We sit in rooms and we go gosh. I wish we should have 160 00:12:53,720 --> 00:12:55,640 and the reason 161 00:12:55,640 --> 00:13:01,960 You know the the person that that I feel has the most subject matter expertise is usually the guy with a scar on his face 162 00:13:01,960 --> 00:13:05,880 You know the the figurative scar on his face the one that's kind of been through that and felt the pain 163 00:13:06,280 --> 00:13:12,200 And i've been on the negative side of this where where you know i've sat in rooms and most recently in my community here 164 00:13:12,600 --> 00:13:17,980 You know we had an intersection that we knew was dangerous and we decided to take risk at that intersection 165 00:13:19,080 --> 00:13:23,960 To the tune of a 200 000 stoplight that needed to be put there and unfortunately two years ago 166 00:13:23,960 --> 00:13:27,800 We had a 16 year old girl that had her driver's license for two weeks get killed there 167 00:13:28,040 --> 00:13:32,120 And now there's a beautiful stoplight at the intersection and this is the type of thing and 168 00:13:32,680 --> 00:13:37,800 And and quite frankly i've stood in front of my city government and use this example time and time again 169 00:13:38,040 --> 00:13:43,800 Uh as a call to action for for more things on the front end so that you know, it's that's painful 170 00:13:43,800 --> 00:13:46,760 I mean, I I take that personally i'm an emergency room nurse 171 00:13:46,760 --> 00:13:50,760 I know what the back end of this looks like when you don't get it right on the front end and it's not pretty 172 00:13:50,760 --> 00:13:56,300 And then what are we going to get out of the show today? I hope some people take some notes and understand how individually 173 00:13:56,920 --> 00:14:01,400 They can actually affect the things that we're going to talk about and to affect real change 174 00:14:01,960 --> 00:14:08,920 Because people think that well it's too big for me or government's too big or money's limited or I don't fully understand the process 175 00:14:09,400 --> 00:14:11,720 And you would be surprised in the things, you know 176 00:14:11,720 --> 00:14:16,360 The direction that we're going to go with the subject that we're going to talk about you'd be surprised how one or two people if they do 177 00:14:16,360 --> 00:14:23,400 Their proper homework starting with today they do their proper homework and they really have their stuff together if they present in the right way they can be 178 00:14:23,940 --> 00:14:30,060 Extremely compelling to change people's minds regardless of the politics regardless of the finances 179 00:14:30,840 --> 00:14:33,320 Uh, so there's a call to action 180 00:14:34,120 --> 00:14:41,160 Wow, i'm i'm going to circle back regarding the traffic light because I have a I have a turnaround on a highway that is 181 00:14:41,480 --> 00:14:43,480 Right before a massive hill 182 00:14:43,480 --> 00:14:47,240 Where you can't see and they're coming down that that road 183 00:14:47,800 --> 00:14:52,440 80 90 miles per hour because it's right outside the city and that's the turnaround we have to take 184 00:14:52,920 --> 00:14:56,760 To fight traffic to get back towards the city and I have no idea what to do 185 00:14:57,240 --> 00:15:01,400 So i'm excited to hear that because it's that's very close to home for me 186 00:15:01,960 --> 00:15:03,960 in a very real way so 187 00:15:04,520 --> 00:15:07,480 interesting the the uh, let's go into 188 00:15:08,600 --> 00:15:10,840 What your vision is for those that you serve? 189 00:15:10,840 --> 00:15:16,200 And 30 seconds and we'll expand beyond it. So we know it's about safety. We know it's about being able to take action now 190 00:15:16,840 --> 00:15:20,920 Um, and let's let's dive in. Uh, just one more time on that. So 191 00:15:21,480 --> 00:15:24,680 Um, what are you hoping to help these individuals that you serve accomplish? 192 00:15:25,800 --> 00:15:29,400 Well, I want them to have a uh, a strategy 193 00:15:30,200 --> 00:15:36,280 Far too often things are kind of I'll use a word that's common to me nilly-willy, right? And it's kind of a pickup game 194 00:15:36,280 --> 00:15:42,920 And really what I want people to do is is in their in their large priorities of things as they move forward to address things 195 00:15:42,920 --> 00:15:44,920 I want them to have a strategy 196 00:15:45,400 --> 00:15:49,800 And when you can get people to take the next step that say that to have them say 197 00:15:50,200 --> 00:15:54,920 This is online with with all of the other things that we find important and add it in 198 00:15:55,000 --> 00:15:59,240 At that level of importance and give it that same amount of of due diligence 199 00:15:59,640 --> 00:16:04,040 Once you have a strategy then you're always moving forward to to to keep it going 200 00:16:04,040 --> 00:16:09,960 Always moving forward to to to keep your eye on the ball and not miss those those subtleties that you know 201 00:16:10,040 --> 00:16:14,200 Like your turnaround that's been there forever and people just take it for granted until they have the big collision 202 00:16:15,080 --> 00:16:23,240 Okay, i'm also going to dive into what um school administrators could do because who knows who who's listening to this and who's connected to who? 203 00:16:23,800 --> 00:16:29,800 But if they get the chance to at least hear another perspective it could help them understand that they have options 204 00:16:29,800 --> 00:16:36,760 Um when it comes to exploring how to how to prepare how to plan how to mitigate and how to deal with these types of situations 205 00:16:36,840 --> 00:16:39,160 It could just be helpful to have your name 206 00:16:39,960 --> 00:16:44,360 You know in their hands for instance before I do that to make matters a little bit light 207 00:16:45,160 --> 00:16:46,520 You talked about strategy 208 00:16:46,520 --> 00:16:52,120 So when I think of strategy and safety the first thing that came to mind was was a meme that I saw that said 209 00:16:53,960 --> 00:16:57,800 That we were taught so well to stop drop and roll 210 00:16:57,800 --> 00:17:01,000 We thought we'd for sure be on fire more often in life 211 00:17:02,520 --> 00:17:09,080 I was like right um so that stop drop and roll though that that's a strategy right? 212 00:17:09,080 --> 00:17:15,720 It's a strategy for for teaching children and you know, maybe works. Maybe doesn't um, but it is a strategy 213 00:17:15,720 --> 00:17:20,520 It's a it's an action plan that you can do. Uh, you know if you if you are on fire 214 00:17:21,160 --> 00:17:22,040 and 215 00:17:22,040 --> 00:17:27,800 And uh, it you know, it's it's nice when that strategy is something that's instantly triggered in your brain 216 00:17:28,440 --> 00:17:30,760 To take action in the moment that you need it 217 00:17:31,080 --> 00:17:38,680 um, and so we're we're hoping to get people close enough to that reality the administrators the people in charge the people with situations that 218 00:17:39,320 --> 00:17:44,280 They can take the immediate action, but I also like this traffic light aspect because we're talking about 219 00:17:44,900 --> 00:17:47,000 strategy for affecting a long-term change 220 00:17:47,640 --> 00:17:49,160 but doing so 221 00:17:49,160 --> 00:17:54,520 um on a shorter timeline because you actually know what to do to raise the concern rather than just 222 00:17:54,840 --> 00:17:59,320 Ranting about it on facebook where the right people probably won't see that 223 00:18:00,600 --> 00:18:07,400 All right. So let's let's go school administration aside first. Um, this is for a for a loved one actually 224 00:18:07,880 --> 00:18:13,880 Um who might be able to make make some impact with this. I'm curious what what's currently? 225 00:18:14,520 --> 00:18:15,960 um 226 00:18:15,960 --> 00:18:17,960 Not being done that can be done 227 00:18:17,960 --> 00:18:21,880 And and uh, you know like without pointing fingers, of course 228 00:18:21,880 --> 00:18:29,400 But sure and what what actions could they be taking to make sure that you know, the school has confidence that they're doing the right things to 229 00:18:31,160 --> 00:18:36,920 Plan and prepare mitigate sure and I missed phase two and three. It was pretty fast, but let's do that again 230 00:18:36,920 --> 00:18:43,000 Yeah, phase two or phase four and five are respond and recover right? And so 231 00:18:43,000 --> 00:18:47,160 Actually, your meme is a great segue to where to where we're at because 232 00:18:48,680 --> 00:18:50,680 Everything is resource driven, right? 233 00:18:50,680 --> 00:18:55,400 It's and you have resource constraints and time is a resource that we can't get more of right? 234 00:18:55,400 --> 00:19:00,520 You've got 24 hours in a day. I'm gonna preface one of those things. I should have said this. You're um 235 00:19:01,320 --> 00:19:07,480 There was somebody who brought it got into school and I should have said that word. Oh, but there was a there was an active 236 00:19:08,200 --> 00:19:10,200 concern at a campus that 237 00:19:10,200 --> 00:19:13,480 Some of my nephews and nieces were at sure and 238 00:19:14,360 --> 00:19:19,160 I learned that they were then you know, they were they were worried about going back to school 239 00:19:19,720 --> 00:19:22,280 You know, they were worried about what what could happen 240 00:19:23,320 --> 00:19:26,120 You know, I I never really had to face that fear 241 00:19:26,840 --> 00:19:30,360 Growing up and so again, there's there's a long term 242 00:19:30,920 --> 00:19:36,040 There's difficult effects. There's there's trauma and stress associated and these are kids who love school 243 00:19:36,040 --> 00:19:40,360 Um, you know not kids who don't um and who are looking for an excuse to get out. I don't think 244 00:19:41,000 --> 00:19:44,280 And i'm gonna give my my nephew and nieces have benefited out on that 245 00:19:44,600 --> 00:19:51,560 But those are those are concerns. Those are things that that we should be preparing for and helping people overcome 246 00:19:51,960 --> 00:19:57,160 You know, even though in this circumstance there they thank god there was no 247 00:19:58,120 --> 00:20:00,120 No disaster that occurred 248 00:20:00,120 --> 00:20:05,720 But again, i'm just gonna frame that a little bit because I think I don't I think a lot of adults 249 00:20:06,520 --> 00:20:08,520 May not be aware 250 00:20:08,760 --> 00:20:14,360 Of what children are thinking about when they see the news so often 251 00:20:15,000 --> 00:20:15,940 of 252 00:20:15,940 --> 00:20:17,000 situations 253 00:20:17,000 --> 00:20:20,600 Violent situations scary situations that could come to pass where where they're at 254 00:20:21,240 --> 00:20:23,240 That's also something to deal with 255 00:20:23,480 --> 00:20:26,600 Right now. Go ahead. David. No, no, there's no there's no 256 00:20:26,600 --> 00:20:31,400 There's a pile there to unpack here's how here's how this here's how the school superintendent wins 257 00:20:32,120 --> 00:20:38,760 And here's how the the whole institution of a community and children win even in that bad situation 258 00:20:39,560 --> 00:20:43,560 First and you already alluded to this is you have got to invest the time to 259 00:20:44,280 --> 00:20:48,760 Instill muscle memory. We talked a little bit about football when we started this. I mean you can't just 260 00:20:49,560 --> 00:20:52,840 Create a new play and run it and expect it to work. You got to run it over and over and over again 261 00:20:52,840 --> 00:20:56,120 Before you do it in the game and far too often we trade that off 262 00:20:56,120 --> 00:20:59,880 So for your for you for you to survive the immediacy of the incident, right? 263 00:21:00,120 --> 00:21:01,480 Physically have everybody okay 264 00:21:01,480 --> 00:21:07,560 You have to have things that the muscle memory down and institutions that have gone through this and have been successful 265 00:21:07,560 --> 00:21:11,160 It's because of that muscle memory the teachers the students all that type of thing 266 00:21:11,160 --> 00:21:15,240 So you have to make a commitment to that but you also have to make a commitment to 267 00:21:16,120 --> 00:21:19,400 You to strategically going through if this is a good thing 268 00:21:19,400 --> 00:21:23,800 To you to strategically going through if this goes really bad 269 00:21:24,120 --> 00:21:30,760 You know say say that say your your nation's nephew scenario plays out in a really poor way if this goes really bad 270 00:21:31,720 --> 00:21:35,160 What do we do because it doesn't stop right there. You just don't shift to go into 271 00:21:35,800 --> 00:21:38,680 You know post events that are not fun to be at 272 00:21:39,480 --> 00:21:46,040 You have to decide how you're going to get the community back on its feet and quite frankly children and families are the foundation to the community 273 00:21:46,040 --> 00:21:50,840 And as soon as you don't feel safe or stable in your community, then you start making decisions differently 274 00:21:51,080 --> 00:21:55,960 So how do you recover and there is things that you can already have in place to immediately do things? 275 00:21:56,120 --> 00:22:00,280 Which and you already talked about this which is bringing in the right people from the outside 276 00:22:00,440 --> 00:22:06,680 That are a little lower on the emotional scale that can start interacting with those kids and start the reassurance piece of it 277 00:22:06,680 --> 00:22:11,320 And really what that is is a counseling. It's a it's a it's a crisis 278 00:22:11,320 --> 00:22:17,320 Incident you know management team that comes in does the preliminary things pulls the groups together? 279 00:22:17,400 --> 00:22:21,160 Let's people kind of vocalize how they're feeling and then does the follow-up with them 280 00:22:21,400 --> 00:22:23,000 It's not it's not an overnight thing 281 00:22:23,000 --> 00:22:27,320 But if you have that in your plan and in your process and you've actually practiced it you can do it 282 00:22:27,480 --> 00:22:29,160 You've actually practiced it 283 00:22:29,160 --> 00:22:35,400 Then then when a guy like me is sitting there and something happens you run through these things instead of trying to to you know 284 00:22:35,960 --> 00:22:37,960 Build the airplane while you're flying it 285 00:22:37,960 --> 00:22:41,900 So there here's your phenomenon. So if you want to win as a school superintendent 286 00:22:42,440 --> 00:22:45,720 You really need to shift your priorities to muscle memory 287 00:22:46,280 --> 00:22:51,720 And process because process will save you on the day and then you have to fight for feedback 288 00:22:51,720 --> 00:22:55,640 You have to get the appropriate data and then you have to shift to that data to handle 289 00:22:55,880 --> 00:23:00,440 Each and every piece because really what it's going to get down to is some people will recover faster 290 00:23:00,440 --> 00:23:03,480 Some individuals will be will have longer-term effects 291 00:23:03,480 --> 00:23:07,000 And you have to stay engaged with those people because that's how you get the confidence 292 00:23:07,000 --> 00:23:09,000 back in the community 293 00:23:09,000 --> 00:23:11,000 so 294 00:23:11,000 --> 00:23:15,560 Far too often I I see school superintendents who are really trying to do the right thing 295 00:23:16,120 --> 00:23:18,920 But they won't go outside the walls of the institution 296 00:23:18,920 --> 00:23:22,760 They want to try to solve all the problems within the school of the system of the district 297 00:23:23,640 --> 00:23:28,120 Go to your city government and tell them what you want to do your law enforcement your fire 298 00:23:28,120 --> 00:23:31,160 All those people and tell them what you want to do and how you want it shaped 299 00:23:31,160 --> 00:23:35,880 And tell them that you want help and then make them help you build a muscle memory 300 00:23:35,880 --> 00:23:39,400 And the recovery plan at the same time because 301 00:23:40,520 --> 00:23:44,280 You know as well as I do no matter how well we do this things are going to happen 302 00:23:45,560 --> 00:23:52,040 And the only way to recover as a community and get back on your feet is to have an appropriate recovery plan and good muscle memory on the front 303 00:23:52,920 --> 00:23:55,640 Yes, one of my one of my favorite 304 00:23:56,740 --> 00:23:58,040 industries 305 00:23:58,040 --> 00:24:00,040 to draw examples from 306 00:24:00,920 --> 00:24:02,920 Is the sports industry and here's why? 307 00:24:02,920 --> 00:24:10,440 One they're constantly they track their records. They track their performance and their metrics better than almost any system in the world 308 00:24:10,440 --> 00:24:16,920 Which leads to greater performance world records being broken over and over again, right? 309 00:24:16,920 --> 00:24:21,880 There's something to the system that makes a lot of sense and that makes a lot of great 310 00:24:22,760 --> 00:24:24,760 Results happen. Okay 311 00:24:24,760 --> 00:24:30,840 Joe burrow is dealing with a calf injury right now. He's quarterback dealing with calf injuries trying to play through it and 312 00:24:30,840 --> 00:24:34,280 He's got a medical staff one of the best in the world, right? 313 00:24:34,280 --> 00:24:38,920 He's got an organization internally people who can help him on what he's doing. And what's he doing? 314 00:24:39,480 --> 00:24:44,440 He calls Aaron Rodgers from the New York Jets who's dealt with calf injuries 315 00:24:45,720 --> 00:24:47,720 To find out what did you do? 316 00:24:47,720 --> 00:24:49,880 How did you do it? What are you up to? 317 00:24:50,520 --> 00:24:52,760 What things have helped what things haven't it doesn't matter 318 00:24:52,760 --> 00:24:57,560 I know I know exactly what they're doing with that because I do the same thing and I see great leaders do this all the time 319 00:24:57,560 --> 00:25:01,480 They're constantly looking for people who can relate to them outside of the scope 320 00:25:01,480 --> 00:25:04,680 It doesn't matter if they're enemies if they're competitors 321 00:25:04,680 --> 00:25:07,400 That does not matter when it comes to preparedness 322 00:25:07,400 --> 00:25:12,280 You also see the military do this where they do military drills with other countries, right? 323 00:25:12,280 --> 00:25:16,840 Exchanging ideas exchanging how strategies implemented. So when we when we 324 00:25:17,560 --> 00:25:24,360 Pull a bubble around us, right and exclude those outside perspectives. We created dangerous precedents 325 00:25:24,360 --> 00:25:29,160 for isolating around a very limited set of truths 326 00:25:29,880 --> 00:25:31,880 versus collaborating 327 00:25:31,880 --> 00:25:37,640 With people who can challenge the status quo a little bit who can make sure we're thinking at higher levels 328 00:25:37,640 --> 00:25:41,240 Who can make sure we don't accidentally overlook especially especially when it comes to 329 00:25:41,720 --> 00:25:44,840 An expert because that type of crisis management 330 00:25:45,640 --> 00:25:49,320 That does not come together by chance when it comes together 331 00:25:49,320 --> 00:25:53,880 Well, it comes together because of great preparation great execution. I think that's the most important thing 332 00:25:53,880 --> 00:25:55,880 I think that's the most important thing when it comes to the execution 333 00:25:55,880 --> 00:25:59,160 I've seen that in dealing with crisis cleanup of floods 334 00:25:59,880 --> 00:26:03,800 And helping people's houses recover and going with church organizations to help out 335 00:26:04,360 --> 00:26:11,160 When we use systems of organization that goes really well when you don't you've got a whole lot of chaos 336 00:26:11,720 --> 00:26:19,480 On your hands and that only creates further disasters when it comes to the emotions and when it comes to the ability to actually help people 337 00:26:19,960 --> 00:26:21,960 People get hurt instead of helped 338 00:26:21,960 --> 00:26:27,560 I guess we could talk about why they're the barriers for asking that for that help is even from seasoned leaders, right? 339 00:26:27,560 --> 00:26:31,880 These people school superintendents don't aren't just born overnight. I mean they have got a portfolio 340 00:26:32,680 --> 00:26:36,620 Of stuff before they get hired to to be a school superintendent 341 00:26:37,400 --> 00:26:40,200 That's true, and they're gonna have a vendor's list of type 342 00:26:40,840 --> 00:26:48,040 Types of people that they can they can turn to but yeah go into that but but what but what is the barrier to asking for the health? 343 00:26:48,040 --> 00:26:52,040 Have you ever heard of an hro those these high resilience organizations they 344 00:26:52,920 --> 00:26:58,760 It's it's a thing out there and the medical folks have kind of picked it up as kind of a mantra and it's really it 345 00:26:58,760 --> 00:27:01,880 Sounds really cool and it's got a it's got an outline to it 346 00:27:01,880 --> 00:27:06,460 I'm going to narrow down to one of the core tenants, which is called deference to expertise 347 00:27:07,320 --> 00:27:11,820 And these high resilient organizations understand that deferring to expertise 348 00:27:11,820 --> 00:27:17,100 Is key to uh to making um, uh the organization work 349 00:27:17,100 --> 00:27:22,540 So if the plumber in an organization is the expert at the time we listen to the plumber to fix the plumbing problem 350 00:27:22,540 --> 00:27:29,740 And we don't override with our authority and so I think this you know where we're talking about is uh is deferring to expertise 351 00:27:29,740 --> 00:27:31,740 So what are the barriers to that? 352 00:27:32,140 --> 00:27:36,700 um ego uh fear of uh of overall impression 353 00:27:36,700 --> 00:27:38,700 um 354 00:27:38,700 --> 00:27:45,020 Uh not being not not being schooled in the art of of of managing the narrative 355 00:27:45,420 --> 00:27:49,260 I think that that is a core competency that school superintendents far lack 356 00:27:49,820 --> 00:27:55,740 Is you've got to practice on managing the narrative and managing the people that are naysayers, right? 357 00:27:56,220 --> 00:27:58,220 Because you're always going to have critics everybody 358 00:27:58,540 --> 00:28:01,820 Everybody knows where the ball should have went from the 300 level seats 359 00:28:02,060 --> 00:28:05,900 They all did every guy sitting in the 300 level seats goes. Why didn't he throw it to him? 360 00:28:05,900 --> 00:28:09,340 He's wide open. Well when you got two 700 pound people laying on your back 361 00:28:09,420 --> 00:28:11,900 It's hard to do right because you're not in the you're not in the game 362 00:28:12,700 --> 00:28:19,100 And and and so you have to defer to expertise and I think there's it takes a little bit of courage a lot of courage 363 00:28:19,260 --> 00:28:23,580 It actually takes a lot of courage and you got to have a level of self-confidence when you go into these jobs 364 00:28:23,980 --> 00:28:27,660 That you can't care what everybody thinks you just have to care about doing the right thing 365 00:28:28,600 --> 00:28:33,100 Absolutely, and and when you bring in an outsider you you got the pressure of that's your decision 366 00:28:33,100 --> 00:28:37,580 Um, and so you also have to you know, take the blame so to speak 367 00:28:37,980 --> 00:28:44,140 Um, if people you know, and whether there's something to blame or it's just an audience of people who want to blame you 368 00:28:44,540 --> 00:28:49,740 Um, you know the any action you take uh, and unfortunately becomes a political matter 369 00:28:50,140 --> 00:28:55,180 Um, you know more than about the the good but as leaders we have a responsibility to take the heat 370 00:28:55,900 --> 00:28:59,340 You know, that's that's the point of being a leader. You don't you don't get to escape that 371 00:28:59,340 --> 00:29:06,060 Um, you know, the lives are more important than my position. Um, you know, and maybe that's easier said than done 372 00:29:06,540 --> 00:29:11,820 Um, it is but uh, I will say as entrepreneurs we have to face that on a regular basis 373 00:29:12,300 --> 00:29:15,020 Um, so it's not something where i'm unfamiliar with 374 00:29:16,380 --> 00:29:22,780 Let's dive into um, you know, normally we ask about worst case scenarios in business best case scenarios 375 00:29:23,180 --> 00:29:26,620 Um in business, um, i'm going to change that up a little bit 376 00:29:26,620 --> 00:29:32,700 What is your best experience? Um in terms of dealing with? 377 00:29:33,420 --> 00:29:34,540 um 378 00:29:34,540 --> 00:29:36,140 crisis management 379 00:29:36,140 --> 00:29:38,140 um, but but more so I guess 380 00:29:38,860 --> 00:29:40,860 getting getting 381 00:29:41,100 --> 00:29:44,380 Helping somebody catch the vision of pulling you in to be involved 382 00:29:44,860 --> 00:29:48,380 Um, you know with the process what what did that look like? How did that unfold? 383 00:29:48,940 --> 00:29:53,820 Well, that's that's that's actually easy because it's most recent I could go all the way back to my military time 384 00:29:53,900 --> 00:29:55,580 but most recently 385 00:29:55,580 --> 00:29:58,860 Uh in my community here, um, there's not a lot of me 386 00:29:59,500 --> 00:30:02,700 And so we were highly we were in high demand during covid 387 00:30:04,140 --> 00:30:10,300 And and I had an instance I was working in an institution that didn't really value 388 00:30:10,840 --> 00:30:15,660 Infectious disease doctors or emergency managers, even though we were kind of the people that were hired to handle it 389 00:30:16,140 --> 00:30:22,540 So I decided to move on because I felt my skills could be utilized elsewhere and the people that hired me were our local our local 390 00:30:22,540 --> 00:30:25,580 Universities and that not only did they hire me 391 00:30:26,140 --> 00:30:30,380 But they made me the commander of covid and they made me the chancellor of covid 392 00:30:30,380 --> 00:30:31,340 They actually said it out loud 393 00:30:31,340 --> 00:30:36,620 You were the chancellor of covid and told everybody in its institution all covid things run through day 394 00:30:37,420 --> 00:30:39,900 Now i'm going to make you really smile because we're both sports guys 395 00:30:41,180 --> 00:30:45,980 I had to tell the track team that they couldn't compete because they weren't going to be safe where they were going 396 00:30:47,580 --> 00:30:49,500 Now was I very popular? 397 00:30:49,500 --> 00:30:56,540 Oh, I I highly doubt that I had I had hurdles and I have a feeling your action came out a few times 398 00:30:57,020 --> 00:30:59,020 Oh, yeah, go ahead 399 00:31:00,460 --> 00:31:01,980 No, absolutely 400 00:31:01,980 --> 00:31:08,860 And I and I had I had actually very wonderful young people that were that were taking into their hands some action and wanted a 401 00:31:09,340 --> 00:31:10,940 Further explanation and they got it 402 00:31:10,940 --> 00:31:14,700 But I had a lot of a lot of shot put throwers and pole vaulters and you know 403 00:31:14,940 --> 00:31:17,740 And you know 100 meter guys in my office going 404 00:31:17,740 --> 00:31:23,980 What are you talking about now? I had to outline all this stuff for them. Did they bring the shot putt and did they bring the 405 00:31:24,780 --> 00:31:31,180 well, they they they they brought all of the they brought all of the um, the uh, 406 00:31:32,300 --> 00:31:35,820 Endocrine pieces that make up athletes they brought it all so 407 00:31:36,460 --> 00:31:39,980 You could you could smell the power in the room and I totally appreciate it 408 00:31:39,980 --> 00:31:44,220 you know, I've been to combat and I've led in combat and I understand the mentality and 409 00:31:44,220 --> 00:31:48,940 Sometimes we don't have time to do the why but in this case I did have time to do the why and we kind of broke 410 00:31:48,940 --> 00:31:54,780 That down and and we got and we got through that but I but I wasn't popular but the institution 411 00:31:55,400 --> 00:32:00,140 Navigated covid for the 13 months that I kind of got them to a point where they could take it on their own 412 00:32:00,380 --> 00:32:05,020 They navigated covid in a way that our professionals in the community said we were the safest place 413 00:32:05,580 --> 00:32:10,380 In the community and it was because they took their hands off it and let me do it 414 00:32:10,380 --> 00:32:16,940 And I and I was across the street from other institutions that that thought that the title on their chest 415 00:32:17,900 --> 00:32:21,260 Anointed them to be experts in infectious disease and pandemic 416 00:32:22,300 --> 00:32:29,100 Which quite frankly there was none in the whole world unless you were you know, you were 110 years old and you'd live through the spanish flu 417 00:32:29,900 --> 00:32:33,260 And that deference to expertise changed everything 418 00:32:34,220 --> 00:32:38,700 For that institution because they took their hands off it and was everybody comfortable with it 419 00:32:38,700 --> 00:32:42,140 Was everybody comfortable with it? No, was ever did everybody fall in love with dave? No 420 00:32:42,220 --> 00:32:44,780 Is there still people today that think that I did certain things wrong? 421 00:32:45,340 --> 00:32:46,300 uh 422 00:32:46,300 --> 00:32:48,300 Absolutely, but there was one leader 423 00:32:49,500 --> 00:32:52,940 There's one later and I can tell you we didn't lose anybody nobody died from covid 424 00:32:53,260 --> 00:32:58,300 Everybody kept we stayed in school and you know in the in the makeshift way that we did that we kept the school running 425 00:32:58,620 --> 00:33:03,100 Uh, you know, we we managed the finances and we only missed one athletic event 426 00:33:03,340 --> 00:33:06,060 You know, we built safety around the athletic events to do that stuff 427 00:33:06,060 --> 00:33:09,420 So I think that uh, I think that we did a dog-gone-good job 428 00:33:09,420 --> 00:33:13,660 But it's it's in a testament to the to the school to bring me in and let me do my work 429 00:33:14,140 --> 00:33:18,700 So how did it how to go about in terms of them finding you hiring you? 430 00:33:19,180 --> 00:33:20,380 um 431 00:33:20,380 --> 00:33:23,900 Well, I don't you know, i'm in billings montana. So it's not a gigantic place 432 00:33:24,300 --> 00:33:29,260 So those those of us that uh that are you know active in the community and those type of things 433 00:33:29,340 --> 00:33:32,220 It's pretty easy to get networked. I mean, it's not you know, it's not 434 00:33:32,220 --> 00:33:35,500 You know, I think the the mayor has me in his phone 435 00:33:35,500 --> 00:33:40,380 And if he has a question he calls and and we have a disaster manager for our county is a wonderful guy 436 00:33:41,420 --> 00:33:43,420 You know, we we work that way 437 00:33:43,740 --> 00:33:44,940 um 438 00:33:44,940 --> 00:33:48,620 And then you know some of its word of mouth, but people have to know your body of work, too 439 00:33:48,700 --> 00:33:51,100 You know and I and I had a body I had a body of work 440 00:33:51,260 --> 00:33:54,940 you need to know who you're bringing in and and what they bring in and 441 00:33:55,660 --> 00:34:01,020 It's our responsibility to be a quick study on what makes whatever entity that we're going to work with 442 00:34:01,020 --> 00:34:08,620 What makes them run because ultimately you can you can cripple an organization by making two decisions and taking away their economic drivers 443 00:34:08,620 --> 00:34:10,620 and those type of things so 444 00:34:10,920 --> 00:34:17,120 Entrepreneurs, you know people that run businesses when they when you have a guy like me in your life or school superintendents 445 00:34:17,820 --> 00:34:24,140 You have to make clear up front what your um what your priorities are as far as your your basics, right? 446 00:34:24,460 --> 00:34:28,300 What you know, yes, this is yeah, this is uh, this is a um 447 00:34:28,300 --> 00:34:33,180 Um, but you know the this is when you're activating the plan on here are the core function 448 00:34:33,180 --> 00:34:37,260 Here's the heart and lungs the brain and the central nervous system that we need to run the body 449 00:34:37,500 --> 00:34:40,060 So please don't disrupt those but other than that 450 00:34:40,220 --> 00:34:43,660 This is what our desired outcome is and you've got to learn how to move back and forth through that 451 00:34:43,820 --> 00:34:45,580 So it helps you have been 452 00:34:45,580 --> 00:34:52,220 Have led an executive at an executive level and to be as a disaster manager because you can have some level of empathy for the 453 00:34:52,300 --> 00:34:54,460 Person that's that's got to keep the entity going 454 00:34:55,180 --> 00:34:57,180 Absolutely. I love the analogy 455 00:34:57,180 --> 00:35:04,540 Very appropriate and uh also helps it you have that medical experience as well as the military to understand that too at a very deep level 456 00:35:05,020 --> 00:35:07,820 Um, let's go back to the traffic light 457 00:35:08,460 --> 00:35:11,500 Right. You got something you got a local hazard 458 00:35:12,540 --> 00:35:19,180 Maybe a series of speed bumps that you'd like to see put in to protect a neighborhood or it's a a stop sign 459 00:35:19,420 --> 00:35:21,420 Um, you know, that's that's fallen over 460 00:35:21,980 --> 00:35:23,980 Needs to get reported. Maybe that's a little bit simpler 461 00:35:23,980 --> 00:35:27,660 Um, but even in that situation like i'd be like, oh cool california rule 462 00:35:27,980 --> 00:35:32,540 Um, you know, like I won't I won't like I have my I want to get places too and things 463 00:35:32,620 --> 00:35:34,700 So I don't always think about safety first 464 00:35:36,140 --> 00:35:41,180 But if I now want to be a little more responsible and figure out what to do there. Do you just 465 00:35:41,740 --> 00:35:42,620 uh 466 00:35:42,620 --> 00:35:49,420 Call 211. Do you call 911? Do you post on twitter about it? What does it look like dave? What do we do as citizens? 467 00:35:49,420 --> 00:35:55,660 I I will tell you i've had the most successes just take away my expertise and just make me a citizen 468 00:35:56,300 --> 00:35:58,300 I've had the most success 469 00:35:58,780 --> 00:36:04,220 Every elected official has an email. They either have a staff that you can get to or you can get to them directly 470 00:36:04,860 --> 00:36:08,540 And a lot of people think oh, they won't listen to me or it's not worth writing 471 00:36:09,740 --> 00:36:13,100 If and and i Jackson, you know the little bit of time that we spent together 472 00:36:13,180 --> 00:36:16,140 I think that because you're you're successful at what you do 473 00:36:16,140 --> 00:36:19,660 You cannot get away without without wanting real 474 00:36:20,280 --> 00:36:22,280 actionable and integral data 475 00:36:23,020 --> 00:36:25,100 And it's all there. It's really all there 476 00:36:25,180 --> 00:36:31,500 And if we get real actionable and integral data, don't be throwing variables in there and trying to swing elephants off of cliffs 477 00:36:32,300 --> 00:36:36,300 But but have have real actionable data and you put that together 478 00:36:37,100 --> 00:36:41,660 And then you can draw it to a negative outcome and say here's here's the risk 479 00:36:41,660 --> 00:36:47,980 It is really I don't care what who the elected official is. I don't care. What's an r a d and l a u and i 480 00:36:48,060 --> 00:36:50,560 I don't care what where they're affiliated 481 00:36:51,260 --> 00:36:55,340 If they are truly founded in public health and safety, which is why we elect our official 482 00:36:55,340 --> 00:37:00,060 That is the first number one thing all the way from the president down to the to the mayor of the smallest town 483 00:37:00,620 --> 00:37:04,080 If they are truly founded in that and you can build a small coalition 484 00:37:04,460 --> 00:37:07,340 To include all the people that live around this u-turn where you're at 485 00:37:07,340 --> 00:37:12,700 If you build a small coalition people and you stay on message with good data and you take all the emotion out of it 486 00:37:13,100 --> 00:37:15,100 You'd be surprised how fast things move 487 00:37:15,740 --> 00:37:20,540 Show up show up at a city council meeting show up at a you know, like a county supervisors meeting 488 00:37:21,100 --> 00:37:25,260 Uh with a with a few pictures in your hand and some data and your concern 489 00:37:25,900 --> 00:37:27,980 And watch what happens stuff happens 490 00:37:29,740 --> 00:37:35,100 Let's talk about that a little bit deeper now. Thank you. Those are good aspects and let's make sure people understand 491 00:37:35,100 --> 00:37:39,200 Um, you know the the vernacular, um, so small coalition 492 00:37:39,660 --> 00:37:44,460 You're referring to getting some friends family neighbors. Is that what you mean by that or yeah? 493 00:37:44,940 --> 00:37:50,140 Yeah, and it it's pretty magical when uh when you can actually go how small how big 494 00:37:51,660 --> 00:37:53,260 Um 495 00:37:53,260 --> 00:37:57,820 As big as it needs to be to cover the area of concern. So if you have if you've got 496 00:37:58,540 --> 00:38:01,980 400 people that are affected by this intersection that you that you described 497 00:38:01,980 --> 00:38:06,140 All 400 people need to be given an opportunity to put their voice against it 498 00:38:06,700 --> 00:38:12,380 Sign on to it be in an email group and and that's just knocking on the doors or doing a small mailer or store 499 00:38:12,460 --> 00:38:15,420 You know, uh, just hanging stuff off the doorknobs and those type of things 500 00:38:15,980 --> 00:38:18,780 Because even if you get 10 now you have 40 people 501 00:38:19,340 --> 00:38:23,740 And when you have 40 people from an area that is represented by a person 502 00:38:24,380 --> 00:38:31,660 They're they're automatically awake because in these small places right these small whatever here. We have uh, we have city councilmen 503 00:38:31,660 --> 00:38:33,500 We have five 504 00:38:33,500 --> 00:38:38,460 Five wards and buildings and I have I have two councilmen that represent my ward 505 00:38:39,020 --> 00:38:41,900 And I know them both and one actually lives quite near me 506 00:38:42,300 --> 00:38:46,780 If I come with 40 people in this ward and I say we're worried about that 507 00:38:47,420 --> 00:38:52,700 It's going to go to the top of the list because that's actually that's actually enough of a constituency that can shift 508 00:38:53,180 --> 00:38:57,260 Um that can shift votes because a few of these wards in town the last election 509 00:38:57,260 --> 00:39:01,340 Some of those elections were won by two and three votes literally two and three votes 510 00:39:02,780 --> 00:39:03,820 So 511 00:39:03,820 --> 00:39:05,820 That's what usually moves the needle 512 00:39:05,820 --> 00:39:07,420 That makes sense 513 00:39:07,420 --> 00:39:11,660 Hey, um, and I appreciate that you went you went big enough to to make the needle move 514 00:39:11,900 --> 00:39:17,660 Um, you know and and therefore your the good news is if you need to run a mile and you run three 515 00:39:17,980 --> 00:39:20,060 Um, you know, you're without a shadow of a doubt 516 00:39:20,460 --> 00:39:23,820 Um, you made it your mile even if you set a goal to run five 517 00:39:23,820 --> 00:39:27,660 Um, you know, there's there's ways to to make sure that that 518 00:39:28,380 --> 00:39:33,820 That you win now you mentioned uh gathering data in this type of uh situation 519 00:39:34,460 --> 00:39:38,540 What do you do? Do you how do you gather the the data? What type of data would you gather? 520 00:39:39,260 --> 00:39:43,660 Well, so we're gonna like we'll talk about intersections because we're talking about the intersection. Yeah 521 00:39:44,540 --> 00:39:50,300 Actually, you don't have to gather the data. You just need to go get the data. That's mandatory to be gathered 522 00:39:50,300 --> 00:39:56,060 Every year because you can't every every year your city gathers data on 523 00:39:56,700 --> 00:39:59,020 traffic rates with some streets 524 00:39:59,820 --> 00:40:01,900 Speed limits they gather all of that 525 00:40:02,540 --> 00:40:09,340 and and Jackson the best thing in my job is making people live by their own rules because 526 00:40:10,300 --> 00:40:12,300 everything comes 527 00:40:12,460 --> 00:40:16,140 Everything comes to a screeching hall when you go it's not dave's idea 528 00:40:16,140 --> 00:40:20,300 It's your rules and then they then everybody sits up straight what rule, you know 529 00:40:20,300 --> 00:40:26,300 I know also they haven't really delved into it and you go. Yeah, look your your your metrics moved from here 530 00:40:26,860 --> 00:40:32,140 To here in the last two years and based on your rules because your metrics are here 531 00:40:32,140 --> 00:40:39,900 You have to do this you it requires a speed bump. It requires, um sprinkler system. It requires city lights 532 00:40:41,180 --> 00:40:43,900 Far too often. How do you get that data though? 533 00:40:43,900 --> 00:40:48,620 Ask also, everything is for you. All you got to do is ask your representative 534 00:40:49,180 --> 00:40:55,420 Just go to go to your city or county office the clerks or the or the administrators and say 535 00:40:56,060 --> 00:40:58,060 I want data on 536 00:40:58,540 --> 00:41:04,940 On traffic rates in this intersection. I want data on you know, I want to I want the last 10 years of data 537 00:41:05,500 --> 00:41:08,380 On the traffic rates on you know for your for your situation 538 00:41:08,380 --> 00:41:10,940 Just ask for the last 10 years of data for that street 539 00:41:10,940 --> 00:41:16,060 And then and then you know because you live there if any improvements have been done on that and ask for the accident rates 540 00:41:16,300 --> 00:41:22,300 They have they have got they've got an overlay with dots and they can tell you exactly how many accidents minor 541 00:41:23,180 --> 00:41:28,140 Minor intermediate and major accident major accidents usually classified with fatality 542 00:41:28,700 --> 00:41:33,980 How many things have been there and i'll bet you bet in a small amount of time you can say hey listen 543 00:41:34,300 --> 00:41:38,460 When we had this much traffic, we had this many accidents things have changed and you've changed nothing 544 00:41:38,460 --> 00:41:40,460 And we're concerned about it 545 00:41:40,780 --> 00:41:46,940 Because yeah, I mean, it's good. It's you're ultimately I mean, this is what being a lawyer is kind of like 546 00:41:47,580 --> 00:41:53,420 You know and and so my question for you, you know my my empathetic question for those in my shoes 547 00:41:54,060 --> 00:42:00,220 Is but dave like that sounds hard like how long you know if i'm at the city office, isn't it gonna take me? 548 00:42:00,540 --> 00:42:02,540 You know a couple hours 549 00:42:02,940 --> 00:42:04,940 for them to get that type of data and 550 00:42:04,940 --> 00:42:08,460 I mean whether it does or not. I think that might all answer my own question 551 00:42:09,260 --> 00:42:11,500 Is it important to affect the change? 552 00:42:11,900 --> 00:42:18,300 Yeah, right, but go ahead dave what you tell me and and you know this because let's do the entrepreneur thing 553 00:42:18,860 --> 00:42:23,980 I can throw two charts in front of you a Pareto chart and a scatter diagram 554 00:42:24,780 --> 00:42:28,060 And you can already start thinking about the course of your business 555 00:42:28,620 --> 00:42:31,660 And and whether or not the trajectory is right or if it's wrong 556 00:42:31,660 --> 00:42:37,260 And and whether or not the trajectory is right or if it's wrong or you're going to stare really hard at it 557 00:42:37,260 --> 00:42:38,380 And you're going to go 558 00:42:38,380 --> 00:42:43,900 What is that variable out there and somebody has to explain that you're going to make them explain it to make sure that it's legitimate data 559 00:42:44,220 --> 00:42:46,220 Once you're comfortable with all that 560 00:42:46,540 --> 00:42:48,780 You know where you need to go, right? 561 00:42:49,340 --> 00:42:56,140 And and so and so people that have to make these decisions to fix your turnaround by the way the people that have to make 562 00:42:56,140 --> 00:42:57,740 These decisions 563 00:42:57,740 --> 00:42:59,420 They can argue with you 564 00:42:59,420 --> 00:43:05,340 They can say it's emotional they can tell you i've driven there a thousand times and i've never had a problem they can say that 565 00:43:06,220 --> 00:43:10,220 But they can't argue with the data because inanimate objects you can't fight with 566 00:43:10,780 --> 00:43:11,900 right 567 00:43:11,900 --> 00:43:16,860 And so you have to give them an inanimate object that compels them because when you put the human in there 568 00:43:16,860 --> 00:43:21,580 They'll just fight you up, you know, and that's that's when it gets ugly and it's there's division 569 00:43:22,060 --> 00:43:24,780 Just take the emotion out of it and and and build the data 570 00:43:24,780 --> 00:43:29,420 But the only the only thing is is sometimes you'll get the data and it's not very compelling and then you go 571 00:43:29,500 --> 00:43:31,820 Oh, well, maybe I maybe I don't have an argument 572 00:43:32,300 --> 00:43:35,420 But in your situation, I don't think you're gonna you're gonna find that. Yeah 573 00:43:36,300 --> 00:43:41,260 Oh, that's really cool. Um, you know, I never I didn't know that you had that type of uh, 574 00:43:41,980 --> 00:43:46,620 Of local power in your hands if you're willing to do the work 575 00:43:47,180 --> 00:43:53,020 And so i'm not gonna i'm not gonna say this is easy. This doesn't take time. But again, you have to weigh in your own life 576 00:43:53,020 --> 00:43:55,260 Is it is it worth tolerating? 577 00:43:55,740 --> 00:44:01,580 A potential accident or potential threat, um, you know to your family and to elsewhere or are you going to? 578 00:44:02,380 --> 00:44:04,380 exercise your civic duty 579 00:44:04,380 --> 00:44:11,100 Um and take action knowing knowing what you you know about the situation. So that was very powerful. Um, get your 580 00:44:11,580 --> 00:44:13,580 You know explain the risk 581 00:44:14,300 --> 00:44:20,380 Create a small coalition in my case. Somebody lives in an apartment. Um, I can also take this to the apartment 582 00:44:20,380 --> 00:44:23,420 The complex those who run the apartment complex 583 00:44:23,420 --> 00:44:27,580 I don't have to go distribute those flyers by myself and if I take them a flyer 584 00:44:28,300 --> 00:44:32,460 Prepared I take them the data prepared. I take them the images or video 585 00:44:32,460 --> 00:44:38,140 I guess a qr code to a video to watch of a near traffic incident there and stake out 586 00:44:38,140 --> 00:44:42,140 You know for a couple hours during traffic bam, like that would be super easy to catch 587 00:44:42,940 --> 00:44:48,540 Now they have all the emotional intelligence as well as the logical intelligence to say, you know what? 588 00:44:48,540 --> 00:44:52,460 We'll run this for you. Um, you know, we'll send an email out to everybody at least right? 589 00:44:53,020 --> 00:44:56,860 That's that's the type of things that i'm just one person giving one example 590 00:44:56,860 --> 00:45:00,300 I'm the joe or the john i'm the john doe in this situation 591 00:45:01,100 --> 00:45:04,300 Um, so anybody can take those types of actions 592 00:45:05,020 --> 00:45:10,700 Um knowing what we now know so dave thank you for uh for preparing me for my own situation. That's right 593 00:45:11,260 --> 00:45:14,780 Thank you for uh, just I don't know just uncovering 594 00:45:15,820 --> 00:45:17,260 Great leadership, too 595 00:45:17,260 --> 00:45:19,500 Honestly, i've never thought about um 596 00:45:20,300 --> 00:45:28,220 Presidents of the united states and public officials in the terms of the their number one priority is public health and safety 597 00:45:28,780 --> 00:45:31,260 Um, I grew up in a very sheltered world 598 00:45:32,540 --> 00:45:39,020 I grew up with health and safety. Um, you know something that that uh, I think I get to take for granted 599 00:45:39,580 --> 00:45:45,660 Um, you know more than other people have had the opportunity to so i've never looked at leadership 600 00:45:45,660 --> 00:45:50,540 From that lens even though I think it's probably like first thing on it's obviously first thing on your mind 601 00:45:50,540 --> 00:45:55,420 It's almost instinct for you at this point. So um, you've opened my eyes in a lot of great ways 602 00:45:55,420 --> 00:45:58,220 I'm sure other people listening in have had the same same thing happen 603 00:45:58,220 --> 00:46:03,980 So I just want to thank you for being here with us on vision pros for sharing your vision if people want to reach out to you 604 00:46:03,980 --> 00:46:06,300 Um, they can reach out to you on linkedin 605 00:46:06,860 --> 00:46:10,940 Um, and through your website, is there any other form of of outreach that you prefer? 606 00:46:10,940 --> 00:46:15,180 No, if you're curious about the you know more about me or what I do the website's great 607 00:46:15,180 --> 00:46:17,180 It's pretty comprehensive. It's all there 608 00:46:17,180 --> 00:46:20,860 Uh, you can buzz through it pretty quick and you can reach out to me and and schedule some time 609 00:46:20,860 --> 00:46:25,900 It's just it's just free time to have the same conversation that you and I've just had so that's great 610 00:46:26,940 --> 00:46:30,700 All right. Well then in the comments i'm gonna put here reach out to dave 611 00:46:30,780 --> 00:46:35,980 I'm gonna drop your linkedin link that way people can can have access to it on there guys if you have questions 612 00:46:35,980 --> 00:46:42,140 Observations things that you'd like to discuss scenarios drop a comment. Uh, let us know. We'll make sure dave sees that 613 00:46:42,140 --> 00:46:46,460 Um, and uh, if you also want to be on the show if you got a vision that's important to share 614 00:46:47,020 --> 00:46:52,860 Most of the visionaries we host are entrepreneurs, but they're not the only exclusive access to visions in the world 615 00:46:52,860 --> 00:46:55,020 Um, you may have a cause that matters 616 00:46:55,020 --> 00:47:00,460 You may have something that that should be well known and and uh, you may have a hard time getting that vision out 617 00:47:00,460 --> 00:47:03,260 And if you do feel free to use our website 618 00:47:03,260 --> 00:47:08,380 This is all about creating change globally for good. This is about helping others. So vision pros 619 00:47:08,380 --> 00:47:13,180 Thanks for always tuning in and we look forward to seeing you soon. We will see you on the next episode 620 00:47:13,740 --> 00:47:16,780 Everybody have a fantastic rest of your day. Thank you for 621 00:47:18,540 --> 00:47:20,540 Thank you for being here today 622 00:47:21,180 --> 00:47:23,180 That's empty and I my bad Cynthia 623 00:47:23,740 --> 00:47:26,940 Being here today. I'm really happy that you tuned in to vision pros live 624 00:47:26,940 --> 00:47:30,940 I'm looking forward to seeing your reactions as we go through the show 625 00:47:30,940 --> 00:47:35,660 I'm looking forward to seeing your reactions as these episodes continue to move forward 626 00:47:35,660 --> 00:47:39,180 This is going to get more and more fun. We'll have more and more engagement as well 627 00:47:39,180 --> 00:47:43,500 We'll invite people to participate in the show and thank you for giving us your time and attention 628 00:47:43,500 --> 00:48:01,100 Have an excellent time building out your vision and becoming a vision pro yourself