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into, I was like, Okay, what do I do now? Well, I have an MBA and

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you always go back to the what you should do. What are you

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certified to do? So I started doing like branding consulting

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and business stuff. I've been an entrepreneur for 18 years. I'm

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like, how old am I 40? So since I was 22, and I started doing it

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and realized so many people really didn't know what they

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were trying to say to their people. They they had no idea

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what their ideal audience look like. All right, welcome in to

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vision pros live with Jackson Calame. I'm your show host, we

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will be doing interviews for visionary entrepreneurs and

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guest leaders who are building fantastic visions out there.

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Hey, what's up, vision pros, Jackson Calame, founder and CEO

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of first class business here. And we're going to be diving into

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a super awesome vision of Mandy shoeless, who is a Oh, my, I have

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to read this title. It's awesome. Certified integrated

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trauma informed story coach. Okay, now unpack that a little

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bit, right? We got somebody who knows a lot about trauma and

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life and what it's like to go through trauma, somebody who

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knows how to tell her story super well, somebody who worked

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with the NFL, and players in the NFL as a massage therapist,

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somebody who has her MBA, there's a lot of depth to Mandy.

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So I'm really excited to have her on the show. I'll do

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another brief introduction before I pull her on. But first,

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let's talk about our sponsors real quick. I come maker live,

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we just finished that conference, we had an excellent

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time there. Tom Matson did an amazing job of running a

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mastermind that allowed people to extract their dream 100s

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together in a room of other amazing thought leaders and

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connect people together. He then went on to teach a number of

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concepts about business and growth that align very much with

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how I like to do business, which certainly made it feel good for

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me. But if you're the type of person who, you know, wants to

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work with dolphins, as they're called in the market versus

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sharks, you know, you want that pod of people who are there to

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support you and help you grow. We received amazing support and

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learned a lot at this particular conference. And we were

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empowered as well to share our stories and share who we were

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and dive in and share if we felt we could help people with

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things. They made a lot of room for great leadership in that

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conference. So pretty cool. It was amazing to have all these

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great leaders come together to share all ploof as well share

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pluff. I say ploof, that's the Spanish accent and me. So

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Cheryl pluff, she did an excellent job as well of

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orchestrating and organizing and pulling the people together.

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Danella, who's also one of the business partners there is an

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event coordinator and that woman had everything accounted for

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every T was crossed, every I was dotted, everything we could have

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thought of that we wanted or needed was done. I was super

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impressed by how well this team pulled together. This was a

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conference, the first conference for I can make her live and not

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only that it was the first conference where all of us were

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any of us had come together and work together for a conference

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and pulling one together. And it was the smoothest conference

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that I've ever I've ever been a part of. So that that's hard to

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do. Kajabi was right up there with it, by the way. And that's

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a company that's been doing conferences multiple times, they

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have 60,000 course members. So shout out to Kajabi as well for

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running an amazing conference. And this took it even to the

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next notch. So very impressed with what they've what they've

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built with that and looking forward to the future of I can

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make it live. Cap show as well cap show.com. If you haven't

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tried it yet, that's cap sh o.com. They were ranked by

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digital marketer as the number one resource AI content creator

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for podcasts. I don't want to get that wrong either and

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misstate here what digital marketers said about them. Now

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it's important because while they're an amazing content

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creator for podcasters, capture wants to be known for more than

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that because really any video or audio file that you have, where

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you're teaching a concept or interview interviewing somebody

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and you want to extract that information in the form of long

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form content, and short social media posts, cap show is the

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platform to do that on all you have to do is upload your file.

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It can be a file, it's a few minutes long, you're going to

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get more out of it. It's a files longer, let's say 10 minutes to

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45 minutes long. And it's going to the AI is going to act like a

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copywriter would a storyteller and it's going to take out of

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your content, the great pieces, the pieces that would belong in

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a blog post of like a how to for instance, or a listicle blog

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post, if you happen to be teaching multiple, multiple

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components, and whatever it is that you're delivering. It can

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also grab sound bites from their grab sound, let's just click a

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button and it gets a bunch of soundbites generated for you.

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And you can approve those you can just trim those down

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however you want to. It is absolutely amazing what you can

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do with AI we hear that over and over. It's amazing what you can

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do with AI. This is here's what you can do with AI. Here's why

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you should do it. And by the way, here's a community of

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support to help you do just that. Jaime is going to drop our

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affiliate link in the comments that will give you I believe

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it's three total credits. What I would do is I would take one of

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your existing episodes or Facebook lives or something

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where you've taught in the past, upload it and click, click,

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click, click, click, click, click, click, click, click,

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just click just put your AI to the test and see how it works.

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That way you can get a fresh taste and look of like, oh my

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gosh, this is how this would help me and my marketing

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efforts or me get off of my content hamster wheel, as it's

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often called or my content treadmill, whatever analogy you

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want to take. Producing content can be very hard. This makes

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the production process easy and then allows you to focus on

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editing that and then of course, posting it. So definitely check

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out what CAP shows up to and last and my constant favorite is

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the water project. The water project is a great opportunity

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to give back and help people who have dire needs far beyond our

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own. Yeah, we're all suffering. We're all passed through COVID

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economics. We've all got things that that we you know, we really

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need help with, but most of us don't have to find a clean glass

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of drinking water. You know, most of us have a place where we

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can find one. The communities that are affected by the water

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project, they don't they don't have that at all. They don't

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have a place where they can get it. They have to take a risk of

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death every time they go, they go and get water. So consider

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giving back to the water project, you don't have to give

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60,000 COP, whatever that is, at Colombian pesos, you can give

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just a dollar. For instance, I'm just picking on you a little bit.

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So you can obviously change the currency as well if you're in

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Canada listening in if you are tuning in from Colombia, then

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you can give in in your own currency. And you know, at the

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end of the day, the cool thing is you also get to choose which

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community you want to support. And then they're going to give

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you social media updates on what's going on in that community.

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And the you know, the opportunity to see the smiles

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that you've affected of the people that you've been able to

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help with this is awesome. And I'm certainly not discouraging

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you from going out in your local community and giving back this

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is just an opportunity to do an and then some. And thank you,

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Jaime, for showing all those great projects. So without

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further ado, Mandy, thank you so much for being on our show. And

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let's dive into your vision. Welcome to vision pros live.

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Thanks for being here.

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There. Glad to be here.

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Absolutely. So Mandy, go ahead and give us I give a little bit

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of a rundown of physical therapy or rather massage therapy to

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the NFL, the NBA and all the way to story coach and and trauma

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tied into that. So tell us in your own words, who are you and

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let's go right into the first question. Who are you? Who should

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be listening to you? Why should they listen? And what are they

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going to get out today? Show? Do you think?

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Well, I'm hoping that they get something out of the show about

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listening to your own story and believing in your own story. And

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who should listen anyone that wants to build a business and

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have an impact and why because I've been through enough stuff,

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I like to believe it has a purpose. That's why. So we were

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kind of chatting a little bit behind the scenes about my my

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background as a massage therapist. And I have a heavy

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business background as well, just because I really I love the

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business. I love what it can do for people. And I love really

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entrepreneurship in general, because there's the great thing

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is there's no box, the bad things that there's no box, no

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there's no big framework for what works and what doesn't. So

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it's a lot like shooting the dark, but when it works, it

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really works. So how I got to be a story coach was, I would, you

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know, after I had retired from massage therapy, after dealing

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with neuromuscular therapy, and I don't know how much you know

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about the theory of trauma getting stuck in the brain, I

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think trauma getting stuck in the body. Well, part of the

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thing with neuromuscular, I dealt with a lot of fibromyalgia

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clients, a lot of autoimmune clients, a lot of high

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performing entrepreneurs, I mean, big, big, big people that

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are very successful, but had a lot of issues because of the

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constant stress. Well, I think that's also why I ended up with

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the NFL because what sort of I mean, these guys have lots of

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trauma, both coming from maybe not so great backgrounds, but

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also getting that heck beat out of them every day on the field

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practically. So I didn't really realize that the universe was

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setting me up to be where I am now for all those years, because

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I did it for 16 years. But when I retired, I realized, okay, I'm

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gonna I'm gonna go into copywriting, I'm going to

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branding the things that I knew how to do. Well, the issue that I

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kept running into both with my male and my female clients was

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they would hit a certain level. And then there would be

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something that would happen that they wouldn't be able to identify

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where they wanted to go, or they wouldn't be able to really

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get an authentic brand or audience. And it was because

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they were scared of their own stories. Every single time, the

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one thing that they didn't want to talk about was the thing that

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they was going to explode their business. So I'm essentially a

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storyteller strategist, I help them unpack it, get comfortable

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with it, maybe not make friends with it, but at least get it to

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where they can be in the same room, kind of like, you know,

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parents that are divorced at a wedding. And, you know, just,

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I'm a jokester, it's part of what I do. And then also learn

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to just leverage it and love it. And part of that is I am a

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domestic abuse survivor, I talk about it loudly and proudly. And

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it is something that led me to leading by example, because of

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the fact that I'm able to do these things and let people

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know it's okay to own your story. You have to own your

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story. If you want to do what you're saying you want to do.

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Yeah, absolutely. I mean, I could just let you soapbox for

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a while. I really could. I think it's very well said, it's very

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well talked about. And it, how do you be authentic, you know,

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if you're not telling your story, you know, you're not

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able to own that. So let's dive in. Let's dive into your vision

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for those that you serve in 30 seconds, you've, you've talked

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a lot about it, you've alluded to it. But what's your vision for

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those that you serve moving forward?

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For imposter syndrome, not to be a thing anymore. You can't be an

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imposter of yourself if you're here to make an impact.

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Nice. Well, you nailed that. Yeah, I love that. You gave me 10

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second version. That's great. And so is it possible to

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completely eliminate imposter syndrome, in your opinion? I

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think so. I really, I really believe it is. It doesn't mean

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you don't ever get little little tinglies occasionally, but that

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frees that that scarcity mindset that the things that keep you

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really stuck. Once you really it's like looking at the boogeyman

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once you really identify what that's truly about, and it's

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very rarely what you think it's about. You learn how to deal

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with that and navigate it instead of just letting it stop

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you. See, I think it's a healthy thing to debate and talk about

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because one I'm fascinated by the amount of successful people

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that it sounds like you've been able to work with, right? I

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don't know names yet. So it's hard to know like, is this Joe

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Schmoe? Or is this Johnny Mansell? I mean, or is this LeBron

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James? That that helps quantify the theory, right? But I'm gonna

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I'm gonna pick on another coach that I really like. I like a

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lot of his concepts. And it's dawned on me more recent in the

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more recent year that when he talks about imposter syndrome,

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Taylor Welch talks about Michael Phelps. And he says, you know,

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it's impossible not to feel imposter syndrome as a as an

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elite as an elite competitor, because you're constantly

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trying to accomplish what has never been accomplished before.

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And therefore, like you're going to have a sense of doubt,

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you're going to have something that comes at you. And it's how

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you deal with that and how you overcome that, you know, it's

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it's what you tell yourself that, you know, like, but if you

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think you're gonna you're gonna get rid of it, then you're

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wrong. Well, don't get me wrong. Taylor Welch, I don't think

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talk to Michael Phelps to develop that theory, right? It's

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easy to be like, oh, cool, like he must know. But it's also

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important to step back and say, like, does Michael Phelps

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agree with this? Or does he not? Because he might be like,

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yeah, right, dude. I don't know. I haven't thought about

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imposter syndrome in in 20 years. We don't I don't know. I've

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knocked him about it. So you have a different theory in that

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it may not like you might be able to just crush it and put it

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behind you. Do you mind expanding upon that? I don't

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remember what book it was in. But I actually read about

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Michael Phelps and how he visualized himself winning and

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himself overcoming and there was a specific time and I think

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it was in the Olympics. It might have been when he broke

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the record. I don't remember where he couldn't see through

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his goggles, but he had swam that pool so many times and

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relived it in his head so many times. It didn't matter that

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he couldn't see and imposter syndrome is a result of the

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things that you can't see. Okay. So for me, if you truly

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believe you're here to make an impact and you're brave enough

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to stand on a stage, essentially naked and talk about

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all the things that maybe people don't talk about in front

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of potentially thousands of people, if you truly believe

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you're here to make an impact, then it doesn't matter whether

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you're quote unquote an imposter. You are here to do

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something that nobody else is here to do. Wow. Well said.

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Okay. All right. So continuing on, let's talk about your

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vision for a minute. So your vision for yourself in 10, 15,

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20 years, where do you see yourself? What do you see

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yourself accomplishing? I would love to have a following like

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Gabby Bernstein, Tony Robbins. I believe that if more people

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believed things like this, it wouldn't be so scary. The best

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thing that I've ever heard is the people at the top aren't

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competing. They're collabing and it's the truth. And I loved

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what you were talking about. I wrote it down, dolphins versus

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sharks. It is not a man eat man world out there and they can't

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be anymore. Their globalization is too real. We have to be in

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this together and swim together because we're all going to get

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further. Yes. And I think it's important to recognize too, it

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can be like that exists out there. But that's the

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importance of having a pod. Right? Once you do, then you

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have the protection that you need, the safety that you need.

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And ideally, we turn the world more into that than the

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opposite. I mean, the negativity that's out there. So let's

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dive into your worst, your worst business experience ever.

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Which one? Right? Oh, my gosh. It depends on your definition

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of worst. I, oh my gosh, I would say being screamed at

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because I asked a client to be on time for an appointment

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because I had a fully booked day. That's right. That's the

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first one that comes to mind. And she was supposedly a friend

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that that definitely ranks up there. I would say a close

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second was when I did work for the NFL. And no, I'm not going

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to mention names on this one because he is still a friend.

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But he I told his wife how much he actually paid me because

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she was paying for a massage session and she didn't normally

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pay. And I thought he was going to lose his absolute ever

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loving mind. And I was like, I didn't know I was in my 20s. I

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had no idea. I thought I was going to lose a client. I didn't

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we're still friends. But so both situations had to do with

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with somebody yelling at you. Correct. Yeah. Interesting.

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Okay. And so that's a that's an area of trauma. I would say

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that you've had to deal with and that you've been working on

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overcoming. Let's skip the next question. We'll come back to

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it. Specifically, we're going to talk about a couple of power

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lessons because you are able to get your very, very brief,

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which is great. There's a lot of clarity to what you say. So

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it'll give us a chance to go through more subjects than most

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people. So with the power lesson related to trauma related

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to especially trauma and association with people who

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yell, is that still something that you carry or is that

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something that that you you have surpassed and no longer deal

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with? What does that look like? You know, I've learned to not

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make it about me because the hardest lesson I think I ever

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learned. It's been a long time since somebody screamed at me

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like that. So I honestly don't know. To be perfectly honest,

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I think I would still be upset, but it wouldn't be as

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crippling for me as it was before. My husband and I were

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recently talking like he comes up behind me and hugs me from

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behind. I he couldn't have done that when we met five years

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ago because trauma constantly tells you you're not safe. And

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whether it's client and client, you know, whether it's to be

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honest, whether it's sex or money, both are kind of

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intertwined and it's a very intimate relationship. So

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whether you're married and sleeping with a person or

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exchanging money, it's it's hard for people to to overcome

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that that type of behavior. So absolutely. Well, thank you

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for leading the way and being willing to talk about sensitive

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subjects. I think this is super I know I've got an audience

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of people who you know are are nurture in nature healers in

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nature, which typically means that they come from some type

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of of sense of feelings to overcome as well. Have you ever

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heard of the book Feelings Buried Alive Never Die? I I feel

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like yes, I've never read it. I feel like I have heard of it,

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but I don't I've never read it. I have to say I've I've not

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skimmed it. I've used a good portion of it and I need to get

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through the whole thing because it is phenomenal about dealing

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with trauma and and going and it did it helped me center

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myself as well and realize like oh wow, that's the the sadness,

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the depression, the darkness that I've dealt with in life is

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what's deprived me of being able to understand happiness and

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associate with there's a correlation between your

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negative sentiments that you you feel and are attached to or

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have been affected by and the positives that you get as well.

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So what's what are some of the resources you recommend people

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turn to who are overcoming trauma and striving to also be

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an authentic leader in the world? I apologize. Give me two

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seconds. That's okay. Yeah, I really greatly apologize. We

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hear Fido. That's alright. So if you have a dog, drop it in

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the comments, drop a picture of your of your puppy in the

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comments and in the meantime, we'll dive in a little bit

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deeper on the story concept. So you know, telling your story

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and getting it out there, there's this there's this

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important factor like you you know, and I'm I'm a big

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proponent of this reverse class business. We believe that

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vision and culture and leadership are what people need

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to be marketing. You're not marketing a product. You're

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marketing your brand and your story and that's what people

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want to belong to and that's ultimately what decides what

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helps them decide who they want to purchase from. It's not

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the product. There's a million people in the world they could

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buy from. They're choosing you. They're choosing your

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culture. They're choosing. They want to be supported and

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belong by your side. So this is why Mandy's subjects are so

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important and why we're going to be diving deep in the story

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because your brand's not going to succeed until as a as a

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scalable brand until you start moving towards your vision and

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clarifying it for your audience. So Mandy, let's pick

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up where we left off. Which was your trauma resources. So I

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actually have done Caroline's program, which it it does talk

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about codependency, narcissistic abuse and it also

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teaches you how to coach people through healing with those

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kind of things. My other it's not meant to be a trauma book

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but have you ever heard of Gay Hendrix, The Big Leap? Oh,

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heard of passively. It is hands down my favorite book and it

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talks about not from a trauma perspective necessarily, but

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identifying the things that happen when you are keeping

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yourself stuck. So like when you're avoiding the work that'll

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get you to where you want to be. So for me, ironically, I

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don't know how much detail you want to get into it with me,

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but I had something happen, which was the impetus behind

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my my marriage dissolving to where I couldn't I couldn't use

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my voice and I speak. So now when I get really scared, I

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literally lose my voice. It's not as bad as it used to be,

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but for a while it would happen every single time I was

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leveling up. It's just again that trauma getting stuck in

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the body, but I identified that's what it was. I want you

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to be free as well to share as much of your vision as you

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want to. This is this is your platform today. So don't

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hesitate. Okay. So my ex-husband was an addict and

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the we actually got married twice because I believe in

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making the wrong decision many many times, but it's never the

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wrong decision if it leads you to where you're supposed to be

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and there was a night that he had mixed medications and

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attacked me and choked me till I blacked out and I had a

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swelling and bruising all around my neck. So for several

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days afterwards, I could not speak. Geez. Yeah, my six

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year old daughter saved my life literally and that is

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something I do talk about a lot. And and that and then

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coming back from that how long were you you said you were a

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speaker at that time? No, ironically, this is something

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that happened later and I I joked recently on a summit that

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I was on for survivors of domestic violence because it

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happened that day. I was like it's not lost on me. We're on

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a you know summit about breaking breaking the silence and I'm

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losing my voice but you know you have to I have dark humor.

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It's part of how I deal with things but the first time it

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happened was I was about to get on a I was about to teach a

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class to about 150 women and I woke up that morning and

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couldn't speak couldn't and it took me like another two or

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three times of getting online and doing speaking events

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before I realized that's what it was. Wow. Okay. So what

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happened in that moment where you couldn't speak? Did you

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just cancel the event or how did you handle that? I actually

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went on a swim which funny because we were talking about

401
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Michael Phelps and I went and I made myself some tea and I did

402
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like honey and I sucked about probably an unhealthy amount of

403
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throat lozenges. What? Throat lozenges. Yes. Yes. You know.

404
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Cough drops type things. Yeah cough drops and then I took a

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shot of whiskey and I prayed. That's that's a first. I

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haven't heard that combination. I took a shot of whiskey and I

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prayed but I like it. It worked for you. So you got up on

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stage at that point and and spoke. Yeah, I did. I actually

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talked about my my presentation that day was supposed to be on

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social media strategy and I scrapped the whole thing. I I

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you know whether you're universe, you know, believe in

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the universe, god, whatever you believe in. I just was like,

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alright, what do these women need from me? Cuz it was a

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female conference and all I heard was you and I was like,

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oh crap. Alright, here we go. So, I got up there and I said,

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I know what you guys came to hear today and you are gonna

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hear it but there's gonna be a different different value and

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it was talking about how this is actually how all the story

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strategy stuff started talking about how you have to be able

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to give your audience something to be able to connect you with

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you and maybe it's not the big, hairy, scary boogeyman at

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first cuz for me, it wasn't always domestic violence. It

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was being a divorced single mom. I didn't always talk about

424
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the other part and you but you have to give your audience

425
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something. Everything is an exchange and you don't want

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people that buy from you and then turn around and whatever.

427
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You want people that are invested in you because you're

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investing in them. Yes. Okay. So, you gave that speech and

429
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you I love that you share that you got this message is

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prompting that it was supposed to be about you and your

431
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response was crap. You know, like dang it and but you did it

432
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anyway, right? You followed your intuition and you said,

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you know what? I I know I gotta own this and do this and so

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did you talk about trauma and abuse and all that or or okay,

435
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you did. So, you dove right into the depths of that forsaking

436
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the social media strategy plan you had and what was the

437
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outcome and what what happened? I signed seven clients that day

438
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for my one on one coaching and I had almost every woman come

439
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up and hug me and tell me stories. It was actually very

440
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overwhelming. My husband was with me and we joke that he's

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my handler at situations like that and it was humbling. That

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is the best word I can use and I sometimes I hate it when

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people say that because well, yeah, it's you know, whatever

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but that was the first time I was like this is what I was

445
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meant to do. This is you know, yes, I have a huge business

446
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background. I have all these fancy certifications. I have

447
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all these things but nobody talks about yeah, people talk

448
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about like hashtag authentic but nobody tells you how to be

449
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authentic or what that even means. Right. It it can be very

450
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hard to to find that that entity that's that's willing to

451
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dive in deep into those worlds. I think a lot of it has to do

452
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with a lot of business folk or scared of feelings, you know,

453
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and and you know, they don't want you know, I've I was

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talking to a great leader the other day and I was I was

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crying and I was starting to cry as I shared with him about

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an experience and he's like, oh, don't cry. Don't cry. I mean,

457
00:26:20,160 --> 00:26:22,320
I'm like, bro, you're like you're interrupting the movie.

458
00:26:22,320 --> 00:26:25,440
You know, like like let it go. Like let me go and he's like

459
00:26:25,440 --> 00:26:26,880
he's like he's like you don't have to cry. You don't have to

460
00:26:26,880 --> 00:26:32,160
cry and I'm like like did I did I ask you permission to cry?

461
00:26:32,160 --> 00:26:34,880
Like this is my moment, not yours, but I mean, I didn't say

462
00:26:34,880 --> 00:26:38,160
that but that's kind of I was like, man, he's like really

463
00:26:38,160 --> 00:26:42,160
ruining this this opportunity to get into the depth of what

464
00:26:42,160 --> 00:26:45,200
matters most. It wasn't there's no transaction by the way

465
00:26:45,200 --> 00:26:48,480
about this. It just it was but it was an opportunity for a

466
00:26:48,480 --> 00:26:51,360
leader to better understand where I was coming from and he

467
00:26:51,360 --> 00:26:55,280
can heck it. You know, he he cinched the hose on the depth of

468
00:26:55,280 --> 00:26:58,560
what we could have experienced had he allowed that to happen.

469
00:26:58,560 --> 00:27:00,960
We we do that so often in business. We keep it super

470
00:27:00,960 --> 00:27:04,560
service level but as you said, there's an audience of seven

471
00:27:04,560 --> 00:27:08,000
that we're craving and that may not sound like a lot but seven

472
00:27:08,000 --> 00:27:13,040
out of 150 converting at a first time event with stranger

473
00:27:13,040 --> 00:27:16,240
danger as a reality like people who don't know that's a

474
00:27:16,240 --> 00:27:19,120
phenomenal amount of people and they probably converted with

475
00:27:19,120 --> 00:27:22,400
an extreme amount of purpose. I know I'm I'm leaving the

476
00:27:22,400 --> 00:27:25,840
witness here but you know, you don't you don't hear somebody

477
00:27:25,840 --> 00:27:28,320
talk vulnerable about who they are and then be like, oh, I

478
00:27:28,320 --> 00:27:31,200
kinda wanna work with them. That doesn't happen. You know,

479
00:27:31,200 --> 00:27:35,440
like you're like all in at that point and moving so that's

480
00:27:35,440 --> 00:27:37,040
awesome. They signed. Did you have anybody sign up for the

481
00:27:37,040 --> 00:27:40,800
social media strategy? Did it come with that process of

482
00:27:40,800 --> 00:27:43,360
coaching? I'm just curious where that went. So, I

483
00:27:43,360 --> 00:27:46,080
actually created a separate part of my program that is

484
00:27:46,080 --> 00:27:48,960
strictly become. It's called your story strategy and it's

485
00:27:48,960 --> 00:27:52,640
called what? Story strategy. I heard destroyer strategy. So,

486
00:27:52,640 --> 00:27:55,360
I'm going to. No, no, no, no, no. Well, I mean, if it's not

487
00:27:55,360 --> 00:27:58,800
so good, I mean, we do that too. Right? Story strategy. We

488
00:27:58,800 --> 00:28:02,880
don't do that. That's a bad idea. No, your story strategy

489
00:28:02,880 --> 00:28:06,800
and a lot of times, again, you know, business, give them

490
00:28:06,800 --> 00:28:08,880
what they think they need and then or give them what they

491
00:28:08,880 --> 00:28:12,000
want and then give them what you they actually need and

492
00:28:12,000 --> 00:28:14,640
that's a lot of what I do. People want to build their

493
00:28:14,640 --> 00:28:17,040
businesses. They wanna do things but a lot of times they

494
00:28:17,040 --> 00:28:19,760
can't because they've got mindset stuff. A lot of stuff

495
00:28:19,760 --> 00:28:22,880
around who they are, what stories are there is that so I

496
00:28:22,880 --> 00:28:25,360
joke taking it back to massage. I have two two

497
00:28:25,360 --> 00:28:29,360
factions. One is like to get stuff done business, business

498
00:28:29,360 --> 00:28:32,320
which and then the other one is like you need a hug. You

499
00:28:32,320 --> 00:28:35,200
need to cry and you need to get over your ish like those

500
00:28:35,200 --> 00:28:39,360
are the two two ways to work with me as a coach and and

501
00:28:39,360 --> 00:28:42,080
it's funny as you were. It's not funny actually but as you

502
00:28:42,080 --> 00:28:44,800
were talking about what would have happened if you could

503
00:28:44,800 --> 00:28:47,040
have just cried, that's something that as a massage

504
00:28:47,040 --> 00:28:50,560
therapist, I had to hold the face that happened to me a lot

505
00:28:50,560 --> 00:28:52,720
people were very vulnerable and it wasn't just because they

506
00:28:52,720 --> 00:28:55,200
were naked. It was because they were you know, it was a

507
00:28:55,200 --> 00:28:59,200
release and that was very normal. Yes, I think it's

508
00:28:59,200 --> 00:29:03,280
superpower. I love the Tony Robbins II only saw it in an

509
00:29:03,280 --> 00:29:05,920
Espy's commercial one time where he talked, you know, he's

510
00:29:05,920 --> 00:29:08,240
just giving a speech and he said, you know, every day we

511
00:29:08,240 --> 00:29:12,320
should you know, we should cry fully. We should laugh. You

512
00:29:12,320 --> 00:29:14,640
know, we should it's all about feeling and just really

513
00:29:14,640 --> 00:29:16,480
valid. I don't even know if he said it but like my thought

514
00:29:16,480 --> 00:29:19,040
was like this life's all about feeling you know, it's all

515
00:29:19,040 --> 00:29:21,920
about experience and if we're holding that back, then we're

516
00:29:21,920 --> 00:29:25,520
not experiencing. So, yeah, you you got me on my stuff box

517
00:29:25,520 --> 00:29:31,280
now. Let's move to what's your best experience in business so

518
00:29:31,280 --> 00:29:37,120
far? It's kind of a it's the same version of the same

519
00:29:37,120 --> 00:29:39,120
thing when COVID hit. I obviously couldn't work as a

520
00:29:39,120 --> 00:29:42,800
massage therapist and I had a fabulous business which

521
00:29:42,800 --> 00:29:45,280
shutting it down was hard for me both from a financial

522
00:29:45,280 --> 00:29:47,520
perspective and just an emotional perspective because I

523
00:29:47,520 --> 00:29:50,080
had amazing clients, some of which are now coaching clients

524
00:29:50,080 --> 00:29:54,080
but I when COVID hit and they had announced like I couldn't

525
00:29:54,080 --> 00:29:57,520
work and and all these things. I had client after client that

526
00:29:57,520 --> 00:30:00,240
was on either a retainer or a package or I had their credit

527
00:30:00,240 --> 00:30:04,720
card info many of which had just renewed with me. Text me

528
00:30:04,720 --> 00:30:09,440
and go renew it again. Do it again. Like I'm even getting

529
00:30:09,440 --> 00:30:13,280
chills even sitting here saying it. Whoo. I'm gonna cry. You

530
00:30:13,280 --> 00:30:17,920
know, I was able I was in the middle of a custody battle at

531
00:30:17,920 --> 00:30:21,600
that point for my daughter and I had no money. So, no work and

532
00:30:21,600 --> 00:30:24,960
no money. Everything was maxed out. I got real good at

533
00:30:24,960 --> 00:30:27,280
knowing which one of my cards could have cash advances on

534
00:30:27,280 --> 00:30:33,520
them and I was just absolutely astounded and one of my

535
00:30:33,520 --> 00:30:37,280
clients, there was a group of five of them and they were how

536
00:30:37,280 --> 00:30:41,440
I paid my rent that month and you know, several of them, I

537
00:30:41,440 --> 00:30:44,640
had one that was on a retainer for $3000 a month. He paid me

538
00:30:44,640 --> 00:30:51,200
$6 in advance. That's awesome. Yeah and when I started this

539
00:30:51,200 --> 00:30:54,080
business, many of the same people were like, how can how

540
00:30:54,080 --> 00:30:56,400
can we help like maybe I, you know, they're not

541
00:30:56,400 --> 00:31:00,480
entrepreneurs, which is my faction, my my demographic but

542
00:31:00,480 --> 00:31:03,040
you know, what who who can we put you in front of? What can

543
00:31:03,040 --> 00:31:06,320
we do and that's why having that authentic connection to

544
00:31:06,320 --> 00:31:13,280
me is so important. Like, you know, and there is a

545
00:31:13,280 --> 00:31:16,080
difference between codependency and you know, coming at a

546
00:31:16,080 --> 00:31:19,680
place of of victimhood versus empowerment and I I don't ever

547
00:31:19,680 --> 00:31:24,400
encourage that but we are missing out on so much by doing

548
00:31:24,400 --> 00:31:29,600
business the old school way. Well said and there there is a

549
00:31:29,600 --> 00:31:34,320
difference and it's important to to study and to learn and to

550
00:31:34,320 --> 00:31:38,960
practice so that you can you know, can master the art of how

551
00:31:38,960 --> 00:31:42,080
to utilize it and how to utilize opening up being

552
00:31:42,080 --> 00:31:45,840
vulnerable in a healthy fashion. So, well said. So,

553
00:31:45,840 --> 00:31:50,480
you're familiar with Donald Miller. Yes. Yes. I'm a story

554
00:31:50,480 --> 00:31:56,320
guy. I'm a pretty big fan of his email series. I don't know

555
00:31:56,320 --> 00:32:00,560
a lot about his program. I just know I've I've never met a

556
00:32:00,560 --> 00:32:06,000
client of his who was was a raving fan. That doesn't mean

557
00:32:06,000 --> 00:32:08,960
he doesn't have them. She means I've I've met plenty of

558
00:32:08,960 --> 00:32:10,720
people who've come through and and didn't quite have the

559
00:32:10,720 --> 00:32:14,720
experience they were hoping for and maybe I need to pay

560
00:32:14,720 --> 00:32:17,280
closer attention to his elite audience, right? The ones that

561
00:32:17,280 --> 00:32:20,080
get absolute closest to him. I imagine they stay pretty close

562
00:32:20,080 --> 00:32:24,800
to him. What are your thoughts on on his story teaching

563
00:32:24,800 --> 00:32:30,080
methodologies and how does it relate to what you do?

564
00:32:33,120 --> 00:32:35,520
I don't know why I'm choosing my words carefully because I

565
00:32:35,520 --> 00:32:39,520
know right what I want to say. Sure. No, I think it's okay to

566
00:32:39,520 --> 00:32:45,360
talk about it. So, again, I think, you know, his stuff's

567
00:32:45,360 --> 00:32:49,200
been around a long time, a decent amount of time and I

568
00:32:49,200 --> 00:32:51,840
think it's it's it's another missed opportunity. A lot of

569
00:32:51,840 --> 00:32:54,640
the stuff it's it's not leading with the feeling we were just

570
00:32:54,640 --> 00:32:57,920
talking about. It's there is such a thing as too much

571
00:32:57,920 --> 00:33:00,320
strategy.

572
00:33:00,960 --> 00:33:07,600
Wow, that that hits deep. It's deep because yes, his his

573
00:33:07,600 --> 00:33:10,400
version of stories, the way he presents it is pretty much all

574
00:33:10,400 --> 00:33:15,360
strategy. He doesn't share from when I when I remember going

575
00:33:15,360 --> 00:33:19,200
through it, I didn't have like a feeling about it is more of a

576
00:33:19,200 --> 00:33:22,160
methodical mathematical equation like, oh, that's why you

577
00:33:22,160 --> 00:33:28,880
use story. It's more like a how to process. Wow. Let me just

578
00:33:28,880 --> 00:33:35,280
mic drop for you, Mandy. If you can't, I almost feel like so

579
00:33:35,280 --> 00:33:39,200
say from you to me, there's a string like a golden thread and

580
00:33:39,200 --> 00:33:41,840
for me, that's what the story is and if you can't latch on to

581
00:33:41,840 --> 00:33:44,720
that golden string and feel the tingles and feel the the

582
00:33:44,720 --> 00:33:48,400
connection, there's you're missing out whether it's an

583
00:33:48,400 --> 00:33:53,360
email, a social media post, a podcast, whatever it is, your

584
00:33:53,360 --> 00:33:55,200
audience will never fully connect with you unless you can

585
00:33:55,200 --> 00:34:00,240
find that thread. Wow. Okay. So, how do you go about that?

586
00:34:00,240 --> 00:34:03,280
Let's dive into some coaching while we have some time. So,

587
00:34:03,280 --> 00:34:05,840
how do you find that golden thread and how do you empower?

588
00:34:05,840 --> 00:34:09,760
How do you nurture it and make it stronger? Well, I usually

589
00:34:09,760 --> 00:34:13,680
talk about I I start with unpacking why you're you know,

590
00:34:13,680 --> 00:34:16,400
as a coach, why you wanna work with me or why you approached

591
00:34:16,400 --> 00:34:20,480
me most recently. I guess I'll I'll go into one of my clients

592
00:34:20,480 --> 00:34:22,880
who she's known me a long time. She's known me since high

593
00:34:22,880 --> 00:34:26,320
school and I'm very open and honest about my background, my

594
00:34:26,320 --> 00:34:29,680
history and she's a very successful realtor but she's

595
00:34:29,680 --> 00:34:33,200
going through some personal things and as soon as she and I

596
00:34:33,200 --> 00:34:36,080
started talking, she talks about all the loss but she's

597
00:34:36,080 --> 00:34:39,920
not talking about her difficulties with a child that

598
00:34:39,920 --> 00:34:43,680
has special needs and I know the one thing that usually needs

599
00:34:43,680 --> 00:34:46,560
to be dug into is the thing that either doesn't get said or

600
00:34:46,560 --> 00:34:49,600
get skipped over like, oh, I've got this going on but all this

601
00:34:49,600 --> 00:34:52,240
other stuff happened and this is why I'm feeling this way. I

602
00:34:52,240 --> 00:34:55,520
doubt it. I actually really doubt it because the thing that

603
00:34:55,520 --> 00:34:57,520
you're already willing to talk about, you've already started

604
00:34:57,520 --> 00:34:59,680
processing. It's the thing that you're not willing to talk

605
00:34:59,680 --> 00:35:03,680
about. That's the sticking point. Interesting. So, how do

606
00:35:03,680 --> 00:35:12,240
you inspire people to dive into the depths of of sharing? I

607
00:35:12,240 --> 00:35:14,880
usually, if they don't know my whole story, I will talk a

608
00:35:14,880 --> 00:35:17,120
little bit about me and give them a little bit about my

609
00:35:17,120 --> 00:35:20,720
background and be like, if I have a policy, if we're gonna

610
00:35:20,720 --> 00:35:25,120
get naked, we're gonna get naked. You know, you know, I

611
00:35:25,120 --> 00:35:28,400
don't dump but I am. I'm very open and honest and I'm like,

612
00:35:28,400 --> 00:35:32,240
you know, if there's something that if you had to guess what

613
00:35:32,240 --> 00:35:36,560
is keeping you stuck, what is it? And I let them talk a lot

614
00:35:36,560 --> 00:35:40,640
about it is creating space because people come to us for

615
00:35:40,640 --> 00:35:46,160
the answers. You know, very rarely does somebody ask what

616
00:35:46,160 --> 00:35:53,840
do we want or how can somebody help us? Wow. That's deep. So,

617
00:35:53,840 --> 00:35:58,240
the let's try to shift some of the the less woo's here. I'm

618
00:35:58,240 --> 00:36:04,000
woo woo. I'm in. All of us who are feeling this, get it. You

619
00:36:04,000 --> 00:36:06,320
know, those who are on the fence trying to figure out like

620
00:36:06,320 --> 00:36:08,720
how does this actually work? You know, how does this relate

621
00:36:08,720 --> 00:36:12,400
to my business? You know, what's what's in it for me

622
00:36:12,400 --> 00:36:15,200
perhaps? I'm not sure how far to go down that path because

623
00:36:15,200 --> 00:36:18,640
again, I'm more like, wow, like I think what you're teaching

624
00:36:18,640 --> 00:36:22,240
makes perfect sense and it's, you know, goes back to that

625
00:36:22,240 --> 00:36:24,240
vision. Like, how can you clarify your vision if you're

626
00:36:24,240 --> 00:36:27,360
not willing to talk about your vision from a standpoint of

627
00:36:27,360 --> 00:36:32,320
truth, you know, and and depth and it's just hard to see the

628
00:36:32,320 --> 00:36:37,520
purpose of the vision. So, how do you what are some exercises

629
00:36:37,520 --> 00:36:41,920
people can do to open them up? You mentioned one, meeting

630
00:36:41,920 --> 00:36:44,720
with somebody who's willing to make space and kind of go toe

631
00:36:44,720 --> 00:36:48,080
to toe with you, right? Here, let me share more about me so

632
00:36:48,080 --> 00:36:50,480
you know that I'm the type of person who's willing to make

633
00:36:50,480 --> 00:36:55,280
room for for your stupid or your problem or your trauma or

634
00:36:55,280 --> 00:36:58,720
your negative, your pain, etcetera. What's in that?

635
00:36:58,720 --> 00:37:00,960
What's something else? If somebody's not ready for that,

636
00:37:00,960 --> 00:37:09,360
what can they do to in a healthy fashion own their trauma? Own

637
00:37:09,360 --> 00:37:14,480
what they don't talk about and bring it to the surface. So, I

638
00:37:14,480 --> 00:37:17,280
will say the biggest blessing behind what I started doing,

639
00:37:17,280 --> 00:37:19,520
which was copywriting and branding strategy and stuff is

640
00:37:19,520 --> 00:37:24,720
realizing how healing writing is. I launched a journal, I

641
00:37:24,720 --> 00:37:28,000
guess it was March, April-ish of this year called the the story

642
00:37:28,000 --> 00:37:31,680
shift and what I tell people that aren't ready to really

643
00:37:31,680 --> 00:37:37,040
dive in to do is just to write and I I don't mean journal and

644
00:37:37,040 --> 00:37:40,640
you know, do your 10 minutes before you go to bed. It's

645
00:37:40,640 --> 00:37:45,120
literally just right when you feel like that I can't like

646
00:37:45,120 --> 00:37:47,600
because it happens. There's always something you know,

647
00:37:47,600 --> 00:37:49,360
there's a problem before you admit there's a problem. You

648
00:37:49,360 --> 00:37:53,280
know what I mean and the story shift was my way of of

649
00:37:53,280 --> 00:37:57,200
packaging my thought process with things and it's cutesy and

650
00:37:57,200 --> 00:38:00,080
it does have some you know, beautiful looking book too.

651
00:38:00,080 --> 00:38:04,480
Thank you. I like that golden threadness to it. Yes. If

652
00:38:04,480 --> 00:38:06,640
you've ever heard of the fates, I know not to take it back to

653
00:38:06,640 --> 00:38:09,360
woo but like Latin, you know, mythology and everything but

654
00:38:09,360 --> 00:38:11,760
you know, if you think about it, there there's definitely

655
00:38:11,760 --> 00:38:15,920
somebody weaving our weaving our stuff for us. So, may as well

656
00:38:15,920 --> 00:38:18,080
take advantage of it and the only thing you have complete

657
00:38:18,080 --> 00:38:23,040
control over and complete ownership of is your story.

658
00:38:23,040 --> 00:38:26,400
Interesting. Okay. So, this person again on the fence like

659
00:38:26,400 --> 00:38:29,040
man, Jackson, you led it on the wrong path like what's in this

660
00:38:29,040 --> 00:38:32,880
for me? Right. What what would you say to them? What's you

661
00:38:32,880 --> 00:38:36,000
know, you got a business owner who's kind of like doing okay

662
00:38:36,000 --> 00:38:38,960
or doing well on the surface but it just kind of lacks the

663
00:38:38,960 --> 00:38:44,560
depth they're looking for. What is this unlock for them? One

664
00:38:44,560 --> 00:38:46,400
of the things and the best piece of advice I've ever heard

665
00:38:46,400 --> 00:38:49,200
in business is you have to have a polarizing opinion and my

666
00:38:49,200 --> 00:38:53,360
opinion. Polarizing opinion. Okay. And the polarizing

667
00:38:53,360 --> 00:38:58,800
opinion that I have is that you cannot create a cult or a brand

668
00:38:58,800 --> 00:39:03,200
without story. You can't. You may create some success but

669
00:39:03,200 --> 00:39:07,520
you will never get where you wanna be. Okay. So, I'm gonna

670
00:39:07,520 --> 00:39:10,320
take doctor Peter Drucker's words and the effective

671
00:39:10,320 --> 00:39:13,360
executive and power down on exactly what you just said to

672
00:39:13,360 --> 00:39:17,520
so people get it. Peter Drucker said, if you want to have

673
00:39:17,520 --> 00:39:19,520
exceptional results, you have to be willing to work with

674
00:39:19,520 --> 00:39:21,520
somebody with great strengths and with great strengths come

675
00:39:21,520 --> 00:39:23,760
great weaknesses, right? The both go hand in hand.

676
00:39:23,760 --> 00:39:28,960
Otherwise, you are settling for mediocrity. Yup. 100%. And so,

677
00:39:28,960 --> 00:39:32,560
if your brand is you don't have that sense of depth and that

678
00:39:32,560 --> 00:39:35,680
feeling, that sense of purpose and you settle right there.

679
00:39:35,680 --> 00:39:37,920
Like you've chosen to be mediocre and like if that's

680
00:39:37,920 --> 00:39:40,720
your chosen path and you want that, then that's fine. Own it.

681
00:39:40,720 --> 00:39:44,160
You know, like like like own it. Accept it. Realize that's

682
00:39:44,160 --> 00:39:47,760
what you want and if not, then I think one of the greatest

683
00:39:47,760 --> 00:39:51,440
secrets that you could you could find is working with

684
00:39:51,440 --> 00:39:57,040
somebody like Mandy who's going to shift your universe. Shift

685
00:39:57,040 --> 00:40:01,200
your paradigm and dive in deep with who you are. Um you know,

686
00:40:01,200 --> 00:40:05,680
what what it is about you that makes you you. That means the

687
00:40:05,680 --> 00:40:08,720
the good, the bad, and the ugly. Um of of and that's all

688
00:40:08,720 --> 00:40:12,880
your perception, right? But it sounds like um Mandy turns it

689
00:40:12,880 --> 00:40:16,720
into a golden thread. Um and so, yeah, that's it. Do you

690
00:40:16,720 --> 00:40:21,040
have anything else you'd like to share before we wrap up Mandy?

691
00:40:21,040 --> 00:40:24,160
If you're working with a coach or anyone that's supposed to be

692
00:40:24,160 --> 00:40:27,120
a business strategist or a support system, if if they

693
00:40:27,120 --> 00:40:30,720
don't make you uncomfortable, they're not the right person.

694
00:40:30,720 --> 00:40:33,200
If they don't make you uncomfortable, they're not the

695
00:40:33,200 --> 00:40:36,800
right person because being outside of your comfort zone is

696
00:40:36,800 --> 00:40:41,360
where growth occurs um and growing means that that seed

697
00:40:41,360 --> 00:40:46,320
has to break. That means that as it sprouts, you have to fight

698
00:40:46,320 --> 00:40:49,760
through the dirt. That means that as you, you know, receive

699
00:40:49,760 --> 00:40:52,960
the sunlight, you also have to get a little burned. Um right,

700
00:40:52,960 --> 00:40:55,520
there's a whole process. Yeah, in order to get the water, you

701
00:40:55,520 --> 00:40:58,960
have to drown a little bit. There's those are the analogy.

702
00:40:58,960 --> 00:41:02,400
Um you know, to me is is one of the reminders I have of of my

703
00:41:02,400 --> 00:41:05,360
growth. I appreciate you saying it in such direct capacity

704
00:41:05,360 --> 00:41:08,560
which is I believe true. Um you know, if you have a coach that's

705
00:41:08,560 --> 00:41:11,680
a yes man or yes woman, you know, who's making you feel

706
00:41:11,680 --> 00:41:14,880
good in the process. Not that feeling good is wrong but if

707
00:41:14,880 --> 00:41:17,680
that's their sole purpose, you know, and the sole experience

708
00:41:17,680 --> 00:41:20,240
that you have with them, then they're probably sheltering and

709
00:41:20,240 --> 00:41:23,440
coddling you. Um not helping you move forward. So, thank

710
00:41:23,440 --> 00:41:26,960
you for sharing that incredible bit of wisdom. Um what's the

711
00:41:26,960 --> 00:41:30,240
best social media platform for people to connect with you on?

712
00:41:30,240 --> 00:41:34,560
Um Facebook or Instagram is ideal. Uh YouTube is coming but

713
00:41:34,560 --> 00:41:38,080
Facebook and Instagram for right now. Great. Then reach out

714
00:41:38,080 --> 00:41:41,280
to Mandy. Um if you'd like to further the conversation on

715
00:41:41,280 --> 00:41:44,640
Facebook and Instagram. Um you know, feel free to ask her

716
00:41:44,640 --> 00:41:47,600
about any coaching programs, whatever else is there. Mandy,

717
00:41:47,600 --> 00:41:50,720
uh we'd be happy to have you back on the show. Um for future

718
00:41:50,720 --> 00:41:54,640
episodes, of course, this was delightful and super insightful

719
00:41:54,640 --> 00:41:58,320
and and there's so many more. There's so much direction and

720
00:41:58,320 --> 00:42:01,920
clarity that could be achieved regarding the subject for

721
00:42:01,920 --> 00:42:07,760
entrepreneurs and um I don't know how to do that. Um and I

722
00:42:07,760 --> 00:42:10,720
don't. It's not my superpower but it is yours and so I'm

723
00:42:10,720 --> 00:42:13,040
excited to do that because if we bridge those gaps for

724
00:42:13,040 --> 00:42:16,400
entrepreneurs that are out there, they will transition

725
00:42:16,400 --> 00:42:20,880
into an exponential growth and that will allow them to fuel

726
00:42:20,880 --> 00:42:23,200
their fire um and provide to more people out there. So, if

727
00:42:23,200 --> 00:42:25,440
you're hearing this and you have any inkling that it makes

728
00:42:25,440 --> 00:42:28,240
sense to talk to Mandy, do so. It's not gonna hurt you to

729
00:42:28,240 --> 00:42:31,120
have a conversation and uh vision pros. We will see you on

730
00:42:31,120 --> 00:42:33,760
the next episode. Thank you everybody for tuning in.

731
00:42:33,760 --> 00:42:38,480
Everybody have a fantastic day. Thank you for being here

732
00:42:38,480 --> 00:42:41,040
today. I'm really happy that you tuned in to Vision Pros

733
00:42:41,040 --> 00:42:44,560
Live. I'm looking forward to seeing your reactions as these

734
00:42:44,560 --> 00:42:47,200
episodes continue to move forward. This is gonna get more

735
00:42:47,200 --> 00:42:49,840
and more fun. We'll have more and more engagement as well.

736
00:42:49,840 --> 00:42:52,320
We'll invite people to participate in the show and

737
00:42:52,320 --> 00:42:54,800
thank you for giving us your time and attention. Have an

738
00:42:54,800 --> 00:42:57,600
excellent time building out your vision and becoming a

739
00:42:57,600 --> 00:43:03,840
vision.

