1 00:00:00,000 --> 00:00:07,080 face out of. I am outside of Detroit Michigan. Detroit Michigan. Awesome. You got a puppy? 2 00:00:07,080 --> 00:00:10,000 Yeah, he's a he's a three year old golden doodle. He likes to bark at people when they're 3 00:00:10,000 --> 00:00:15,700 running around outside. So I apologize. All good. Like I said, today's gonna be an interesting 4 00:00:15,700 --> 00:00:22,040 vision opportunity. So vision pros buckle your seatbelts. This will be fun. Here we 5 00:00:22,040 --> 00:00:27,700 go. All right. Welcome in to vision pros live with Jackson Calame. I'm your show host, we'll 6 00:00:27,700 --> 00:00:32,760 be doing interviews for visionary entrepreneurs and guest leaders who are building fantastic 7 00:00:32,760 --> 00:00:46,200 visions out there. Hey, what's up vision pros and welcome into vision pros live. I'm your 8 00:00:46,200 --> 00:00:52,120 host Jackson Calame founder and CEO of first class business. I have Josh jerk of itch. 9 00:00:52,120 --> 00:00:54,160 I believe that's how you pronounce your last name. If you don't mind, give me a thumbs 10 00:00:54,160 --> 00:01:02,280 up. That'd be awesome. Jerk of it's cool. And Josh is the founder of go vector.com. We'll 11 00:01:02,280 --> 00:01:06,040 be talking about that in a minute. We're going to go through the sponsors first, of course, 12 00:01:06,040 --> 00:01:10,920 but I am going to put an asterisk on this particular episode. Some visions are clear 13 00:01:10,920 --> 00:01:15,480 and delightful and obvious, like somebody who's trying to help people overcome cancer. 14 00:01:15,480 --> 00:01:20,380 Right. And it usually you don't have to worry as much about the ulterior motives there, 15 00:01:20,380 --> 00:01:25,680 but even then somewhat, some people are big into helping the ocean and on making sure 16 00:01:25,680 --> 00:01:30,720 to create a sustainable planet. Once again, you don't have to worry as much about the 17 00:01:30,720 --> 00:01:36,620 ulterior motives that could exist. Josh and I both being in the business world. Well, 18 00:01:36,620 --> 00:01:42,160 we have lots of secondary benefits of expressing our visions. And so you should come in with 19 00:01:42,160 --> 00:01:46,200 a little bit. I'm going to acknowledge the stranger danger that exists there. And we're 20 00:01:46,200 --> 00:01:50,520 going to be hitting that pretty hard today when it comes to Josh's vision. So I'm more 21 00:01:50,520 --> 00:01:55,120 forewarning Josh. If he wants to, he can bow out now. If he's ready to put the gloves on 22 00:01:55,120 --> 00:01:59,520 and come into the ring for the sake of protecting all visionaries everywhere. Good stuff, man. 23 00:01:59,520 --> 00:02:05,720 I see you. I see you being ready for it. So we won't disappoint today. I'll say that sponsors 24 00:02:05,720 --> 00:02:12,760 icon maker live.com. A big fan of that vision seven figure podcast program. I love what 25 00:02:12,760 --> 00:02:16,920 Tom and Cheryl put out into the world. I love what they're building. Tom's a phenomenal 26 00:02:16,920 --> 00:02:21,080 leader. He's very good at helping people with investment strategies, talking to their dream 27 00:02:21,080 --> 00:02:27,220 100. And Sheryl has more than 20,000 hours in front of the camera as a video production 28 00:02:27,220 --> 00:02:31,720 person. I don't know exactly what all roles she felt, but I do know that she got experience 29 00:02:31,720 --> 00:02:36,400 as a news anchor. She's very good at speaking and articulating what she does. She can help 30 00:02:36,400 --> 00:02:41,040 people overcome their fears of that and also has her own background of business as well. 31 00:02:41,040 --> 00:02:45,600 Then there's Danella who was part of it. Danella put the whole event thing together. And the 32 00:02:45,600 --> 00:02:49,600 person who runs behind the scenes doing the event management, they are like, you have 33 00:02:49,600 --> 00:02:55,400 to be a certain level of OCD and perfectionist in order to make those events come together 34 00:02:55,400 --> 00:02:58,700 as well as they did. It was the first event they'd all done together. I was super impressed 35 00:02:58,700 --> 00:03:02,640 with it. In six months, they'll do another event. But they had so many people who were 36 00:03:02,640 --> 00:03:07,200 so inspired by what was going on. They had an amazing amount of people who, their goal 37 00:03:07,200 --> 00:03:12,080 was seven people, seven people to get started. They had 37 people sign up. They also had 38 00:03:12,080 --> 00:03:17,640 out of the 300 plus that attended it, 49% of them upgraded VIP. That's a pretty big 39 00:03:17,640 --> 00:03:22,040 stat. If you don't know KPIs and metrics, you know how big you should know. Write that 40 00:03:22,040 --> 00:03:27,760 down. 49% should be an excellent goal for your future, a BHAG, not a smart goal. And 41 00:03:27,760 --> 00:03:31,240 yet there they were delivering that on the very first conference. So big fan of ICANN 42 00:03:31,240 --> 00:03:37,200 Maker Live. Also a big fan of the system, CAPSHO.com, C-A-P-S-H-O.com for those listening 43 00:03:37,200 --> 00:03:43,520 in CIPSHO.com. You're welcome to use our affiliate link on the landing page to get an extra credit 44 00:03:43,520 --> 00:03:49,400 or two for the free trial. But what I recommend is diving in, signing up, taking a video or 45 00:03:49,400 --> 00:03:54,360 audio asset of your own, uploading it to CAPSHO. And what it's going to do is it's going to 46 00:03:54,360 --> 00:04:01,720 give you the number one ranked AI content generator as ranked by digitalmarketer.com 47 00:04:01,720 --> 00:04:07,520 to write your copy for you based on your episode, based on your webinar, based on your workshop, 48 00:04:07,520 --> 00:04:11,240 based on your live. It doesn't have to be anything different than the audio or video 49 00:04:11,240 --> 00:04:15,000 file you upload in there. And then you just click on button after button. I say for your 50 00:04:15,000 --> 00:04:18,920 first episode, just go in there and click as fast as you can, generate all the content 51 00:04:18,920 --> 00:04:24,680 that you can, then go back and assess how valuable they are as a copywriter. This is 52 00:04:24,680 --> 00:04:29,520 the easiest, simplest way I've ever seen to potentially hire a copywriter. And those of 53 00:04:29,520 --> 00:04:32,800 you who are experienced with copy, you know that from there, you then want to go in and 54 00:04:32,800 --> 00:04:38,320 make sure that you edit it to be in line with exactly what your vision or mission is. So 55 00:04:38,320 --> 00:04:41,600 I highly recommend checking out CAPSHO.com. I'm a big fan of them. Now what's really cool 56 00:04:41,600 --> 00:04:47,440 about them is they've got this amazing culture as well. What's it called? It's on heartbeat.chat. 57 00:04:47,440 --> 00:04:52,120 I've never used that before, but they've got this great culture. Once you're in as a user, 58 00:04:52,120 --> 00:04:58,960 you get to go in there and from Deidre to Bona to Ash to Chris Cromwell, they got a 59 00:04:58,960 --> 00:05:05,280 lot of great people in there who help promote you and help you see how you can stand out 60 00:05:05,280 --> 00:05:10,000 as a podcast host or as a business owner. They're phenomenally connected. Again, I can't 61 00:05:10,000 --> 00:05:14,240 say enough about both of those entities. I'm happy to have them both as sponsors. And last 62 00:05:14,240 --> 00:05:19,000 and of course not least, in fact, most important to me, the Water Project. If you have a spare 63 00:05:19,000 --> 00:05:24,200 dollar, please give it. Just go there. Trust me. Blind do it. But the cool thing is the 64 00:05:24,200 --> 00:05:28,720 Water Project doesn't make you do that blind. You can go in, see where they're helping people 65 00:05:28,720 --> 00:05:32,840 establish water wells or sand dams in order for children like the one that you see on 66 00:05:32,840 --> 00:05:38,000 your screen who are currently, they're missing school to go get water on occasion. There's 67 00:05:38,000 --> 00:05:41,500 fights in the community because there's not enough clean drinking water and that wouldn't 68 00:05:41,500 --> 00:05:45,520 exist if they had an abundance of clean drinking water. You have the opportunity to make a 69 00:05:45,520 --> 00:05:49,920 massive difference in lives in situations where you don't even have to think about it 70 00:05:49,920 --> 00:05:53,440 on a daily basis. So please, if you can get back to that, do. If you want to challenge 71 00:05:53,440 --> 00:05:57,640 me and say, Jackson, there's a better cause, go get that cause. But do something good for 72 00:05:57,640 --> 00:06:02,800 those who are out there. Please do that. So without further ado, I'm going to bring Josh 73 00:06:02,800 --> 00:06:08,020 on board. I'm not going to say anything more about him or his business until he's here 74 00:06:08,020 --> 00:06:12,120 to again have the gloves on and talk to me about it. We're going to be talking about 75 00:06:12,120 --> 00:06:17,480 the vision of entrepreneurship, marketing, lead generation sales, the whole nine yards. 76 00:06:17,480 --> 00:06:20,160 And I look forward to all that you're going to get out of the show today. So Josh, thanks 77 00:06:20,160 --> 00:06:21,160 for being here, man. 78 00:06:21,160 --> 00:06:25,340 Yeah, of course. I'm excited. I got my boxing gloves on, even though I'm not really sure 79 00:06:25,340 --> 00:06:28,520 exactly where you're going to take me on this journey, but I'm pretty excited about some 80 00:06:28,520 --> 00:06:31,960 of the sponsors that you just shared with me. I jotted down some notes. I'm like, I 81 00:06:31,960 --> 00:06:34,040 need to check that up. 82 00:06:34,040 --> 00:06:39,600 That's awesome, man. Well, if I get a self-reach today, fantastic. So, and you, so, all right, 83 00:06:39,600 --> 00:06:45,460 Josh. So here's, here's the scoop again. I've kind of alluded to it already. The reality 84 00:06:45,460 --> 00:06:50,520 is Josh, your vision is one of the ones that has to be dissected more than any other vision 85 00:06:50,520 --> 00:06:55,360 out there, especially with an audience of entrepreneurs. You know, one, I'm never going 86 00:06:55,360 --> 00:07:00,440 to bring someone in the show and be fluffy, right? I'd be like, oh, you do sales, tell 87 00:07:00,440 --> 00:07:03,800 us all about it. You know, or you do marketing, but I don't know you. And I couldn't find 88 00:07:03,800 --> 00:07:08,400 case studies. So, you know, I'm not, I'm not going to, I'm not going to dive in and 89 00:07:08,400 --> 00:07:13,440 be like, well, you're the greatest thing since sliced bread, because I know what sliced bread 90 00:07:13,440 --> 00:07:18,360 is and how good it is. Right. I don't know you yet. So we're going to be discovering 91 00:07:18,360 --> 00:07:23,400 that. So I will start with the basic question. Who do you feel should listen to you? Why 92 00:07:23,400 --> 00:07:28,320 should we listen to you versus the million other experts out there? Gary Vaynerchuk, 93 00:07:28,320 --> 00:07:32,040 Pat Flynn, John Lee Dumas, et cetera. And what are they going to get out of today's 94 00:07:32,040 --> 00:07:36,760 show? Do you think from your side? You know, first of all, like if I were to answer those 95 00:07:36,760 --> 00:07:41,000 in reverse order, I have no idea what's going to happen. I'm very much a quick start. So 96 00:07:41,000 --> 00:07:44,160 we're going to see, we're going to go on an adventure together. And at the end of the 97 00:07:44,160 --> 00:07:47,440 day, I think that who should listen to me as anybody that wants their life to be an 98 00:07:47,440 --> 00:07:52,860 adventure, right? Like I think my purpose in this world is to help set people free. 99 00:07:52,860 --> 00:07:56,020 And so my company's name is Vector sales. But at the end of the day, it's not really 100 00:07:56,020 --> 00:07:59,840 about sales or marketing or anything. Ultimately, it's about helping entrepreneurs, helping 101 00:07:59,840 --> 00:08:03,400 people achieve their dreams. So anybody who wants to do that, you know, I'm not really 102 00:08:03,400 --> 00:08:07,960 anybody special. I'm just a guy that knows how to do a lot of stuff. I've been running 103 00:08:07,960 --> 00:08:13,340 a company for eight to 10 years now, actually is closer to 10 years now. And I picked up 104 00:08:13,340 --> 00:08:17,460 a lot of skills and a lot of information along the way. So along my journey, I've picked 105 00:08:17,460 --> 00:08:22,860 up things that can probably help people who are earlier on in their entrepreneurial journey. 106 00:08:22,860 --> 00:08:26,620 And I have some pretty big visions and pretty big dreams of where I know that I'm going. 107 00:08:26,620 --> 00:08:30,060 And at the end of the day, if that's able to inspire somebody or help somebody realize 108 00:08:30,060 --> 00:08:34,400 what freedom is really going to look like for them, or how to set their goals appropriately, 109 00:08:34,400 --> 00:08:39,560 or really how far they can go, then I think this might be valuable for them. 110 00:08:39,560 --> 00:08:44,280 Brother, I love the reverse order approach. And I really love what you said first, which 111 00:08:44,280 --> 00:08:48,860 was you don't know. I don't know either, guys. You know, these conversations are very candid, 112 00:08:48,860 --> 00:08:54,080 very raw, very real. And like I said, when it comes to this sector, there's there's so 113 00:08:54,080 --> 00:09:01,080 many pretenders in the market. It's very hard to recognize who the contenders are sometimes. 114 00:09:01,080 --> 00:09:05,240 And that's exactly why, you know, we're going to play hardball. This is going to help Josh 115 00:09:05,240 --> 00:09:09,840 and I both cut through the noise, you know, and make sure that if we did find a contender, 116 00:09:09,840 --> 00:09:14,180 he's going to stand on his own two feet and we'll have fun with that. So I normally ask 117 00:09:14,180 --> 00:09:17,080 this in reverse order. I normally ask what's your vision for those you serve. But you did 118 00:09:17,080 --> 00:09:20,520 say you have big visions for yourself as well. And I'm grateful for that. I think we all 119 00:09:20,520 --> 00:09:25,600 should have visions for both who we serve and what we do. So I won't let me to 15 seconds. 120 00:09:25,600 --> 00:09:31,080 What are some of your bigger visions for yourself? Yeah, you know, I work on this often. And 121 00:09:31,080 --> 00:09:34,800 for like frequently, every week, I'm kind of sitting down looking at what my vision 122 00:09:34,800 --> 00:09:37,840 is for the week every month. I'm looking at what my vision is for that month. Every year, 123 00:09:37,840 --> 00:09:42,440 I'm looking at what my vision is for that year. Usually out to about two or three years. 124 00:09:42,440 --> 00:09:45,640 It's interesting that we're talking about this right now, because I was recently challenged 125 00:09:45,640 --> 00:09:51,160 to do an exercise with what my vision is every decade for the next five next 50 years. And 126 00:09:51,160 --> 00:09:57,120 I'm like, holy crap, I've actually been setting kind of small goals. You know, when you think 127 00:09:57,120 --> 00:10:00,600 about it in terms of like, what does the rest of my life look like? You know, I like to 128 00:10:00,600 --> 00:10:06,600 say that I'm, I'm living in my body in order to live until I'm 120. Right? Longevity is 129 00:10:06,600 --> 00:10:10,360 the vision for my body to make sure that I'm taking care of myself taking care of my body 130 00:10:10,360 --> 00:10:15,080 first more importantly than any business venture more importantly than anything else. Because 131 00:10:15,080 --> 00:10:18,440 if I fall off this earth, or if something happens to me, then everything else becomes 132 00:10:18,440 --> 00:10:23,200 pointless. Right? So my number one vision is within the domain of my body or within 133 00:10:23,200 --> 00:10:28,960 the domain of my fitness. Aside from that, to grow and to live a life that's meaningful 134 00:10:28,960 --> 00:10:34,200 and fulfilling is something that is the reason for everything else, right? My relationship 135 00:10:34,200 --> 00:10:39,120 with God and my relationship with who I am and who I know myself to be as a person and 136 00:10:39,120 --> 00:10:45,160 the continuous growth that I have is the most important thing for me. Right? Like, we all 137 00:10:45,160 --> 00:10:49,000 have big visions, and we all have big missions in our lives, whether especially if we're 138 00:10:49,000 --> 00:10:52,640 crazy enough to be an entrepreneur, right, we did it for a reason. And at the end of 139 00:10:52,640 --> 00:10:56,520 the day, usually it's to give back or to serve somebody or because we have a chip on our 140 00:10:56,520 --> 00:11:02,720 shoulder in some way. And, you know, for me, a lot of it's about freedom, right? And a 141 00:11:02,720 --> 00:11:05,560 lot of people, you know, when you set your goals, you're like, well, what I couldn't 142 00:11:05,560 --> 00:11:11,320 tell based on the free man hat, by the way. Yeah, right. Well, hey, that's not cheap. 143 00:11:11,320 --> 00:11:15,600 I just got back from their event, Jordan Peterson actually spoke there last weekend, which is 144 00:11:15,600 --> 00:11:20,280 awesome. One of the most incredible speeches on telling the truth and how the truth will 145 00:11:20,280 --> 00:11:26,280 set you free. It was awesome. So yeah, I totally do. Oh, you're good. You know, a lot of times 146 00:11:26,280 --> 00:11:29,920 it's about freedom, right? Like I've heard people talk about freedom being being able 147 00:11:29,920 --> 00:11:34,360 to do what you want, when you want, where you want with who you want. Right. But, you 148 00:11:34,360 --> 00:11:38,960 know, one of my favorite philosophers is Viktor Frankl. He wrote an awesome book called Man's 149 00:11:38,960 --> 00:11:43,880 Search for Meaning, which talks about how a fulfilling life or a life that has a lot 150 00:11:43,880 --> 00:11:48,040 of positive emotion is when working towards a cause or working towards a goal that's meaningful, 151 00:11:48,040 --> 00:11:55,160 right? We can sustain suffering in our lives when it's meaningful. The times that we have 152 00:11:55,160 --> 00:11:59,200 the worst times in our life is meaningless suffering, right? Like the things that we 153 00:11:59,200 --> 00:12:02,220 go through when we feel like we're working towards something that doesn't have meaning, 154 00:12:02,220 --> 00:12:07,440 if we're just working towards the mighty dollar and for no real reason or no real purpose 155 00:12:07,440 --> 00:12:10,960 or to not give back to the water project or whatever cause it is that you're trying to 156 00:12:10,960 --> 00:12:16,200 go after. If your goal isn't big enough, and if it's not meaningful enough, then you're 157 00:12:16,200 --> 00:12:19,320 going to run into a lot of roadblocks. You're going to run into a lot of hurdles. And when 158 00:12:19,320 --> 00:12:24,160 the going gets tough, you're not going to do the work. And so one of the biggest challenges 159 00:12:24,160 --> 00:12:30,000 I've noticed even for myself in entrepreneurship is just getting both myself and the people 160 00:12:30,000 --> 00:12:35,480 that I coach through the different programs that I'm a part of to do the work. Like the 161 00:12:35,480 --> 00:12:40,960 crazy part about this is that it's not complicated, right? Success isn't a complicated thing. 162 00:12:40,960 --> 00:12:46,440 It's really simple. It's just hard. And so if we don't have meaning, if we don't have 163 00:12:46,440 --> 00:12:52,000 a real strong why and a real strong reason to be doing what we're doing, when I have 164 00:12:52,000 --> 00:12:56,720 to wake up at 6am or when I have to do back to back calls all day long until 6pm and still 165 00:12:56,720 --> 00:13:00,480 go to the gym and still eat healthy and still do the things and still not drink alcohol. 166 00:13:00,480 --> 00:13:03,080 Like that shit is hard. 167 00:13:03,080 --> 00:13:08,200 There's a lot of truth to a lot of what you said. So, and I want to honor that like 99% 168 00:13:08,200 --> 00:13:13,800 of what you said, I'm a big fan of and naturally the contrary, not just the contrary to me, 169 00:13:13,800 --> 00:13:18,040 but for the sake of the audience, I do want to debate one thing that you said. 170 00:13:18,040 --> 00:13:19,040 Yeah. I'm like, what's the 1%? 171 00:13:19,040 --> 00:13:24,200 The one thing, right? Cause your formula is so great. It's like, man, this is biblical 172 00:13:24,200 --> 00:13:29,360 in my opinion. I mean, what you said, and then you said it's not hard. Bullshit in my 173 00:13:29,360 --> 00:13:30,360 opinion. 174 00:13:30,360 --> 00:13:34,000 No, I said it's not complicated. I said, oh, good. 175 00:13:34,000 --> 00:13:37,080 I said it's not complicated. 176 00:13:37,080 --> 00:13:41,160 And I would add that you're right. You did say that. So that was a good part still. And 177 00:13:41,160 --> 00:13:47,840 my off trackness, let's go back to that complicated word. Well, the reality though is that it 178 00:13:47,840 --> 00:13:52,520 is complicated. And here's why from a business person, you can debate this, my friend, like 179 00:13:52,520 --> 00:13:57,520 this is not me saying that. 180 00:13:57,520 --> 00:14:05,160 Business is a recipe book of simple recipes, right? There are many, many, many simple recipes, 181 00:14:05,160 --> 00:14:10,960 but therein is the complex nature of business is you have to learn how to do the right recipes 182 00:14:10,960 --> 00:14:15,200 at the right time, get the food on the table at the right temperature. That is complex 183 00:14:15,200 --> 00:14:21,280 crap. Like that is not, that is not only not easy to do. And you know, if you serve the 184 00:14:21,280 --> 00:14:25,400 wrong meal to the wrong guests at the wrong time, like you've got a disaster on your hand. 185 00:14:25,400 --> 00:14:31,160 And yes, we're going too deep into the analogy, but the same transpires in business where 186 00:14:31,160 --> 00:14:35,880 what you've given somebody, somebody is perfect, but you give that same thing to somebody else 187 00:14:35,880 --> 00:14:43,760 and they despise and hate you for it. And so humans are complex. Although yes, we, we, 188 00:14:43,760 --> 00:14:49,800 we don't need to live in fear of that reality. You know, we need to double down those fundamentals 189 00:14:49,800 --> 00:14:55,240 and the simple basics that are there and trust and those virtues to carry us through that. 190 00:14:55,240 --> 00:14:58,640 That would be the one addition, complicated addition I would make. And I'd love your thoughts 191 00:14:58,640 --> 00:14:59,640 on that. 192 00:14:59,640 --> 00:15:03,540 Yeah, I love that actually. And I totally agree with you. So the reason that I mentioned 193 00:15:03,540 --> 00:15:08,600 that it's not complicated, it's easy is exactly what you said, right? There are recipes, there 194 00:15:08,600 --> 00:15:13,880 are maps that exist and tons of people sell them, any coaching program, anything that 195 00:15:13,880 --> 00:15:18,120 you see in terms of people are actually showing you an example on social media and live and 196 00:15:18,120 --> 00:15:22,260 different things like that of what to do. The biggest problem is that you don't necessarily 197 00:15:22,260 --> 00:15:26,400 see when to do it. Right? So I love that you said that because one of the frameworks that 198 00:15:26,400 --> 00:15:30,160 I train my coaching clients on is actually, so I have four meta frameworks that I've noticed 199 00:15:30,160 --> 00:15:35,600 are a big part of success in almost any way. And one of them is laying out a clear journey. 200 00:15:35,600 --> 00:15:40,840 Right? So if I'm at point A and I need to get to point B or my goal in three years, 201 00:15:40,840 --> 00:15:44,920 let's say is to get to point B, what I need to start to do is evaluate the steps that 202 00:15:44,920 --> 00:15:49,760 I need to get there, right? What's step one, what's step two, and then most importantly, 203 00:15:49,760 --> 00:15:53,140 the second framework is the focus framework. What is the thing that I need to focus on 204 00:15:53,140 --> 00:15:58,640 right now in order to knock down the first domino in order to knock down the first step? 205 00:15:58,640 --> 00:16:01,500 One of the biggest things, especially in sales and marketing that I see is they're trying 206 00:16:01,500 --> 00:16:05,560 to solve the wrong problem. Right? You see Gary V online or you see all these people 207 00:16:05,560 --> 00:16:09,120 doing all these really big things, but you don't even have five customers yet. And you're 208 00:16:09,120 --> 00:16:12,640 like, but I want to post reels and I want to do this and I need to hire this person 209 00:16:12,640 --> 00:16:16,080 to do this and I need to do all these social media posts. I'm like, so you're telling me 210 00:16:16,080 --> 00:16:21,520 you're too lazy to reach out to 10 potential clients, 10 potential customers to actually 211 00:16:21,520 --> 00:16:26,520 give you a chance and perform your offer and figure out what it is that you do and like 212 00:16:26,520 --> 00:16:29,640 kind of learn from them how to create it. Because one of the things I tell people is 213 00:16:29,640 --> 00:16:34,560 I believe that if you start serving your target market or your purpose or whoever it is, they're 214 00:16:34,560 --> 00:16:38,540 going to teach you what to teach them. They're going to teach you what to create, right? 215 00:16:38,540 --> 00:16:41,560 They're going to tell you exactly what they need. They're going to tell you what problems 216 00:16:41,560 --> 00:16:45,760 they have to solve. So just go start reaching out to people if it's within your target market 217 00:16:45,760 --> 00:16:48,960 or something that you're passionate about and they'll tell you what to make. 218 00:16:48,960 --> 00:16:53,080 Well, to be more crass or more direct about what you're saying though, they're also going 219 00:16:53,080 --> 00:16:57,000 to tell you why you suck. They're going to tell you what you're doing wrong. Right? You're 220 00:16:57,000 --> 00:17:01,680 going to have to get used to hearing that initially rather than, then I just seem like, 221 00:17:01,680 --> 00:17:05,200 oh, if you would have just sold it to me this way, I would have paid you $15,000. That's 222 00:17:05,200 --> 00:17:10,480 not what happens. You know, they tell you I'm not interested. They tell you, you know, 223 00:17:10,480 --> 00:17:14,040 hey, it sounds great. Let me talk to my spouse about it with no intention whatsoever of ever 224 00:17:14,040 --> 00:17:19,320 buying. Right? You're going to go through a much more difficult process, you know, than 225 00:17:19,320 --> 00:17:23,240 we can really frame within the context of a show that doesn't just scare the crap out 226 00:17:23,240 --> 00:17:28,040 of people. So I won't go too far down that rabbit hole, but I do, I love the principle 227 00:17:28,040 --> 00:17:31,760 that you're talking about and I love the fact that you're telling them, you know, hey, you 228 00:17:31,760 --> 00:17:37,480 got to go talk to people and actually engage with individuals about what it is you think 229 00:17:37,480 --> 00:17:41,720 you want to offer in order to get the feedback you need to create something that people care 230 00:17:41,720 --> 00:17:47,440 about. Yeah. True. And that's totally true. Like there's, there is a limitless amount 231 00:17:47,440 --> 00:17:52,680 of content and limit, limitless amount of information at our fingertips as far as accomplishing 232 00:17:52,680 --> 00:17:57,520 literally anything that we want. Right? So I think that it makes things, it tees things 233 00:17:57,520 --> 00:18:02,120 up for a harder approach though. I will say that and here's my, my own feedback on it 234 00:18:02,120 --> 00:18:08,400 again. I'd be happy to have your, your injection on this, but that is probably one of the reasons 235 00:18:08,400 --> 00:18:13,320 in my opinion, why businesses are failing to live up to the dreams, the aspirations 236 00:18:13,320 --> 00:18:19,160 that they want to is they're trying to sell that service or product to the audience. And, 237 00:18:19,160 --> 00:18:23,400 and correlation, one time I heard Gary Vaynerchuk say you would be super successful. This was 238 00:18:23,400 --> 00:18:29,200 10 years ago. He may not stand by this anymore, but he said, if you would go to first street 239 00:18:29,200 --> 00:18:34,760 in New York and interview three random New Yorkers, then go to second street the next 240 00:18:34,760 --> 00:18:38,440 day, then go to third street the next day. And you were to just create these YouTube 241 00:18:38,440 --> 00:18:44,200 videos every day doing that. You'd explode. You'd be massive. You'd be massive influencer. 242 00:18:44,200 --> 00:18:48,440 He was spot on with that. At that time it might still work. I'm not going to bet on 243 00:18:48,440 --> 00:18:54,800 it, but if, if you do, you go out there with a clear vision in mind, right. And you create 244 00:18:54,800 --> 00:18:59,520 a consistent repeatable process for people to buy into, then naturally do it. Notice 245 00:18:59,520 --> 00:19:03,760 I'm not talking about a service or an offer here. And here's why the next Disney movie 246 00:19:03,760 --> 00:19:11,200 that comes out, nobody cares. Nobody who doesn't already love Disney. They don't want it. They 247 00:19:11,200 --> 00:19:15,760 don't want to talk about it. They don't want to hear about it. It's not part of who they 248 00:19:15,760 --> 00:19:20,920 are, but everybody who does love Disney, right? Who's already bought into the vision, who's 249 00:19:20,920 --> 00:19:25,080 already bought into the culture and who already believes in the leadership. They don't even 250 00:19:25,080 --> 00:19:30,560 need to know what's coming out. They're going to go see it because there's a clear vision. 251 00:19:30,560 --> 00:19:34,320 There's a clear culture that they belong to. And there's a leadership that they believe 252 00:19:34,320 --> 00:19:39,360 and trust in to some degree or extent. And Tesla proved that model once again with that 253 00:19:39,360 --> 00:19:42,240 model three had nothing to do with the car that people weren't going to get for who knows 254 00:19:42,240 --> 00:19:47,240 two to three years. It had everything to do with believing in that guy on stage and saying, 255 00:19:47,240 --> 00:19:51,320 hey, I'm going to give you a thousand dollars. You know, 180,000 people did that because 256 00:19:51,320 --> 00:19:56,620 he had a super clear vision and culture people wanted to be a part of. So there's two sides 257 00:19:56,620 --> 00:20:00,120 to that coin. Again, not shutting down what Josh is saying. If you're listening to this 258 00:20:00,120 --> 00:20:05,240 adding to the depth and you do have to be willing to, once you create that vision, then 259 00:20:05,240 --> 00:20:08,500 create an offer and create a service that you're willing to share with people. Just 260 00:20:08,500 --> 00:20:12,040 don't lose sight of the importance of your vision in that process, which Josh did an 261 00:20:12,040 --> 00:20:16,000 excellent job of also outlining his vision. Josh, what's your vision for those that you 262 00:20:16,000 --> 00:20:23,000 serve? Yeah. I mean, so I have a couple of different companies that I'm working on right 263 00:20:23,000 --> 00:20:27,580 now. So number one is I kind of run a software business. We do sales systems and marketing 264 00:20:27,580 --> 00:20:33,520 systems for coaches and consultants and within that. Yep. Yeah. That's it. Vector sales. 265 00:20:33,520 --> 00:20:38,440 So hold that up while we talk about it. Hi, man. Yeah. I mean, so he's got it up, which 266 00:20:38,440 --> 00:20:43,280 is awesome. So if I'm really direct, this is actually a white labeled software. A lot 267 00:20:43,280 --> 00:20:46,800 of people don't like to tell the truth about this, but it's basically a version of go high 268 00:20:46,800 --> 00:20:51,840 level go high level is a software system. So to give you some background in me, in my 269 00:20:51,840 --> 00:20:56,040 entrepreneurial journey, when I first started out, I had been in sales for about 10 to 15 270 00:20:56,040 --> 00:21:00,360 years, and I knew that I wanted to start my own company. I got a job doing sales for a 271 00:21:00,360 --> 00:21:07,120 marketing agency. Okay. And I, let me pull you back on track. Josh, what's your vision 272 00:21:07,120 --> 00:21:12,120 for those that you serve? Yeah. So my vision is to be able to set them free, right? To 273 00:21:12,120 --> 00:21:20,000 show them easier paths and give them a map to finding success in entrepreneurship. Awesome. 274 00:21:20,000 --> 00:21:24,360 And you do that through means of this company and a few other companies, correct? Correct. 275 00:21:24,360 --> 00:21:28,160 Yeah. You feel free to take the mic now. I just wanted to get that, that, that portion 276 00:21:28,160 --> 00:21:33,240 of like, okay, so you're, you're helping entrepreneurs find freedom, you know, and that's the, that's 277 00:21:33,240 --> 00:21:37,480 the goal. So go ahead. How do you go about that? Yeah. So, so I do it through what I 278 00:21:37,480 --> 00:21:41,200 call the meta frameworks. And one thing that I've noticed in entrepreneurship is that a 279 00:21:41,200 --> 00:21:45,040 lot of times you're kind of, you're going up levels as you move on. You could kind of 280 00:21:45,040 --> 00:21:47,680 think of it like a video game. When you first start out, a lot of times you're going to 281 00:21:47,680 --> 00:21:52,080 be offering a service to a client, or usually most people who start out in entrepreneurship 282 00:21:52,080 --> 00:21:56,760 are coming from sort of some sort of career. They came from somewhere and what they end 283 00:21:56,760 --> 00:22:00,520 up or they figured out a few things about life. Either they figured out a few things 284 00:22:00,520 --> 00:22:06,560 about life or their business or whatever field they're in, or they figured out how to be 285 00:22:06,560 --> 00:22:10,360 really healthy in their body or come through some sort of personal transformation. And 286 00:22:10,360 --> 00:22:14,960 then they're like, Oh man, I really want to help somebody go through or accomplish what 287 00:22:14,960 --> 00:22:18,880 I accomplished. Right? We see this a lot in fitness, the person loses 200 pounds, and 288 00:22:18,880 --> 00:22:22,160 then they start training people how to lose 200 pounds because they just did it. It's 289 00:22:22,160 --> 00:22:25,240 like, I just did this awesome thing. And now I'm going to go back and help other people 290 00:22:25,240 --> 00:22:29,400 do the same awesome thing that I just did. And so I have a belief statement that I use, 291 00:22:29,400 --> 00:22:34,200 which is basically, I believe that a lot of people's purpose is to go back in time and 292 00:22:34,200 --> 00:22:39,620 serve a previous version of themselves after they figured something out. So in that scenario, 293 00:22:39,620 --> 00:22:43,200 when you're looking at entrepreneurs, I'm speaking more specifically about coaching, 294 00:22:43,200 --> 00:22:50,280 right? Coaching is a huge field, the self, the coaching space, the mastermind space, 295 00:22:50,280 --> 00:22:54,400 the space where people are training other people how to find success. Right? So at the 296 00:22:54,400 --> 00:22:57,520 very first level, you're figuring something out, right? You might be running a marketing 297 00:22:57,520 --> 00:23:00,760 agency, you might be running a restaurant, you might be running any type of business 298 00:23:00,760 --> 00:23:04,440 that it is. And at some point, you're going to get to a point where you figured it out. 299 00:23:04,440 --> 00:23:08,440 You've kind of cracked the code on how to run that business. Well, the meta of that, 300 00:23:08,440 --> 00:23:12,220 if you were to take it one level above, and I don't mean Facebook meta, I mean, what they 301 00:23:12,220 --> 00:23:17,280 took it from, which means the level above, right? The level above that is to start training 302 00:23:17,280 --> 00:23:21,400 people on how to do the thing that you did. So that's usually the first step into coaching 303 00:23:21,400 --> 00:23:26,000 that people take you. If you're more visionary, a lot of times I found that you move into 304 00:23:26,000 --> 00:23:30,680 coaching. If you're more integrator level, you kind of move into management or upper 305 00:23:30,680 --> 00:23:35,160 level management for a larger company, depending if you're employee minded or entrepreneurial 306 00:23:35,160 --> 00:23:41,520 minded, right? So in that scenario, you move up a level and you start realizing, Oh crap, 307 00:23:41,520 --> 00:23:45,440 you know, I want to serve these people to accomplish the same things I did. What did 308 00:23:45,440 --> 00:23:49,960 I do? How do I extract the value? How do I extract the systems? How do I extract the 309 00:23:49,960 --> 00:23:55,640 things from what I did in order to show other people how to be successful, right? So I'm 310 00:23:55,640 --> 00:23:59,900 able to pull really well the sum of that, those things and show them how to structure 311 00:23:59,900 --> 00:24:07,480 content in a way that is going to be, I call it educational design, right? So show them 312 00:24:07,480 --> 00:24:12,760 how to create a program that is going to guide people through a successful strategy or guide 313 00:24:12,760 --> 00:24:17,440 people through how to create success or how to show other people how to create the same 314 00:24:17,440 --> 00:24:21,240 success and same results that they did. And then vector sales or the software system is 315 00:24:21,240 --> 00:24:27,080 simply a system that's set up to support that. Because one thing I found is that it's great 316 00:24:27,080 --> 00:24:31,040 to have the content extracted, but at the end of the day, one of the biggest challenges 317 00:24:31,040 --> 00:24:35,320 that people run into is all the shiny objects that are out there. They're looking at AI 318 00:24:35,320 --> 00:24:37,840 and they're looking at this other thing and they're looking at these 18 different apps 319 00:24:37,840 --> 00:24:41,880 that they have to connect all into one place. Right? So you have lots of people who are 320 00:24:41,880 --> 00:24:46,200 rattling things off like that at them on a constant basis. Yes. Yeah. Yeah. There's just 321 00:24:46,200 --> 00:24:51,440 so many tools out there. There's so many different things and it's just really, really confusing. 322 00:24:51,440 --> 00:24:55,080 And so I've noticed that one of the things that really holds people back from taking 323 00:24:55,080 --> 00:25:00,840 the leap into entrepreneurship or quitting their jobs or whatever is just the plethora 324 00:25:00,840 --> 00:25:05,160 of tools and the plethora of possibilities of what they could do as opposed to a focus 325 00:25:05,160 --> 00:25:09,600 like this is the thing I'm going to do and this is the tool that I'm going to use and 326 00:25:09,600 --> 00:25:13,680 this is how it's actually done. Right? So if you can not only show somebody how to extract 327 00:25:13,680 --> 00:25:18,680 that knowledge, but actually build the system for them. Ultimately, the goal is to set themselves 328 00:25:18,680 --> 00:25:23,960 free and one of the best ways I found is if you can, right? I like the if I'm a big fan 329 00:25:23,960 --> 00:25:28,880 of the if and AKA all the things you defined if it's anything's holding them back, AKA 330 00:25:28,880 --> 00:25:36,280 common sense. You know, that's your motive is to build a business and to, you know, to 331 00:25:36,280 --> 00:25:39,720 if your motive is the money, if your motive is the business as a mechanism, you're probably 332 00:25:39,720 --> 00:25:42,920 going to fail and lose or you're probably going to hang on to it long enough to ruin 333 00:25:42,920 --> 00:25:48,400 your life and you'll publish a bunch of public track record things that look nice, but everybody 334 00:25:48,400 --> 00:25:53,320 sees that you're not winning. Yeah, I did that. I grew a marketing agency that I absolutely 335 00:25:53,320 --> 00:25:58,840 hated. Right? They ruined my marriage and made me to go through a complete pit of hell 336 00:25:58,840 --> 00:26:02,960 over the past like four or five years and I've been rebuilding since which is crazy. 337 00:26:02,960 --> 00:26:06,920 Like we got to the point, you know, I, I said, I remember very specifically I sat down in 338 00:26:06,920 --> 00:26:11,120 a room at this place called Partner Con or something like that. I was an infusion soft 339 00:26:11,120 --> 00:26:12,200 partner for a while if you haven't 340 00:26:12,200 --> 00:26:15,560 I guess I won't ask the question. What's your worst business experience ever? I think you 341 00:26:15,560 --> 00:26:19,760 just hit it right on the head. Sorry to hear that. I'm grateful for what you've learned. 342 00:26:19,760 --> 00:26:24,200 Go ahead, man. Keep going. Yeah, I'm jumping ahead. So I remember very vividly I sat in 343 00:26:24,200 --> 00:26:27,880 a room and it was with a bunch of visionaries and the whole point of this exercise is they're 344 00:26:27,880 --> 00:26:32,360 like what I want you to do is I want you to take out a piece of paper, take out a piece 345 00:26:32,360 --> 00:26:36,160 of paper and on that piece of paper, I want you to write down a number. That number is 346 00:26:36,160 --> 00:26:41,800 going to represent exactly how much money you want to make one every month in one year. 347 00:26:41,800 --> 00:26:49,720 And so me being the naive young business owner that it was, I'm like $83,333. Why 83,333 348 00:26:49,720 --> 00:26:52,320 multiply that by 12 and you have a million dollars. I was like, I want to make a million 349 00:26:52,320 --> 00:26:56,760 dollars a year. But I wasn't very clear about what that vision looked like because I didn't 350 00:26:56,760 --> 00:27:00,720 say I want to make a million dollars a year while only working 10 hours a week. I said 351 00:27:00,720 --> 00:27:04,280 I want to make a million dollars a year. I didn't say I want to make a million dollars 352 00:27:04,280 --> 00:27:08,520 of profit. I said I want to make a million dollars a year. I ended up getting up to about 353 00:27:08,520 --> 00:27:13,800 65,000 a month. So I almost hit the goal, but I was like deadly miserable. I had gained 354 00:27:13,800 --> 00:27:20,360 about 30 or 40 pounds in my body. I wasn't doing CrossFit like I liked. I was on meetings 355 00:27:20,360 --> 00:27:24,280 and calls with people and I was completely outside of even my zone of genius and I wasn't 356 00:27:24,280 --> 00:27:28,980 serving people that I loved. And so I just like, I ended up burning the entire thing 357 00:27:28,980 --> 00:27:32,440 to the ground. I'm like, crap, this is like the craziest thing. Because here's the thing. 358 00:27:32,440 --> 00:27:39,880 You can make $65,000 in a month and your expenses are 55,000 and you really only made 10. And 359 00:27:39,880 --> 00:27:45,680 that 10 was less than I could have made it a job. Right? So what the heck was I doing 360 00:27:45,680 --> 00:27:46,680 all day? 361 00:27:46,680 --> 00:27:51,240 Just curious. But was your impact less? Just curious. It might've been. 362 00:27:51,240 --> 00:27:52,240 What's that? 363 00:27:52,240 --> 00:27:54,400 Was your impact less? I'm just curious. 364 00:27:54,400 --> 00:27:59,000 Was my impact less? Yeah, I think so. So that's actually another point. When I talk about 365 00:27:59,000 --> 00:28:04,860 setting yourself free, one thing that I train people on is the idea that there are low leverage 366 00:28:04,860 --> 00:28:08,480 and high leverage activities that you can have in your life. Low leverage is serving 367 00:28:08,480 --> 00:28:13,240 somebody one-on-one or doing one service for one business, right? Doing one thing for one 368 00:28:13,240 --> 00:28:17,200 person. It's like any type of service, any type of thing like that. Now, a lot of times 369 00:28:17,200 --> 00:28:20,400 when people are doing that, it's essentially like you have a job and the only way to earn 370 00:28:20,400 --> 00:28:25,660 more or to grow your business when you're doing one-on-one services or anything like 371 00:28:25,660 --> 00:28:30,560 that is to work more. The more clients I bring on, the more I have to work or I have to hire 372 00:28:30,560 --> 00:28:36,360 people, i.e. the $55,000 in costs in order to do more work. Right? So as you grow, all 373 00:28:36,360 --> 00:28:40,000 of your overhead grows and all of your people grow. And as we all know, there's nobody that 374 00:28:40,000 --> 00:28:43,760 you can hire that can do your job the way that you do. It just doesn't happen. Employees 375 00:28:43,760 --> 00:28:47,560 aren't going to work as hard. They're not going to work as well as somebody who is an 376 00:28:47,560 --> 00:28:52,560 expert in the industry or field. And so it becomes very difficult. And then you're moving 377 00:28:52,560 --> 00:28:57,000 into a management role when I never really wanted to be a manager. That's what I mean 378 00:28:57,000 --> 00:29:01,560 by it was outside of my zone of genius. My zone of genius is a coach and a trainer. I 379 00:29:01,560 --> 00:29:05,560 am not a manager. I am not good at managing people. Anybody who's ever worked for me will 380 00:29:05,560 --> 00:29:10,620 tell you that. But what they will also tell you is everybody that worked for me at that 381 00:29:10,620 --> 00:29:16,160 time now runs their own company. So I coach them all and I trained them all how to do 382 00:29:16,160 --> 00:29:19,480 all of that. So after I fired them, they all went and started their own things and they're 383 00:29:19,480 --> 00:29:23,800 all very successful. And I'm extremely happy about that. That's really freaking cool. Every 384 00:29:23,800 --> 00:29:30,000 single one. That's amazing. How many? And so what's that? How many people? It was about 385 00:29:30,000 --> 00:29:34,920 12 at the time. Cool. So I had like people running SEO, I had people running ads, I had 386 00:29:34,920 --> 00:29:39,600 people doing content, I had people building websites. So I had an entire marketing team 387 00:29:39,600 --> 00:29:43,740 and we would actually perform marketing services for people. But it was low leverage activity 388 00:29:43,740 --> 00:29:48,040 because every client we brought on or as we grew, we had to just do more work and more 389 00:29:48,040 --> 00:29:52,820 work and more work. So low leverage is that. High leverage would be creating something 390 00:29:52,820 --> 00:29:57,160 that shows people how to do this at a lower cost for themselves as opposed to doing a 391 00:29:57,160 --> 00:30:02,800 customer bespoke service. Bespoke is basically like every client I bring on. 392 00:30:02,800 --> 00:30:08,160 So I'm going to shift gears a little bit because we've kind of gone on the presentation mode 393 00:30:08,160 --> 00:30:13,480 quite a bit. But there are some great takeaways on that. I'm curious, when were you at Icon? 394 00:30:13,480 --> 00:30:15,520 When was that? What year was that? 2016? 395 00:30:15,520 --> 00:30:23,240 We were in the same conference. I wrote down my number as well. Were we in the same room? 396 00:30:23,240 --> 00:30:26,600 We were in the same room. Had to have been. What's his name? Dobbin? Mark? 397 00:30:26,600 --> 00:30:31,200 Dude, I don't remember to be honest with you. I met so many people at that conference. Great 398 00:30:31,200 --> 00:30:35,600 experience. I really enjoyed that process. But that is too small of a world and another 399 00:30:35,600 --> 00:30:39,280 small world reality. We've had, I don't know how many episodes we're up to now. We're at 400 00:30:39,280 --> 00:30:44,360 like 80 or something like that. And the guest I had this morning on our show, rather this 401 00:30:44,360 --> 00:30:50,680 afternoon also referenced Man's Search for Meaning. And y'all are the only two people 402 00:30:50,680 --> 00:30:55,680 to reference that book out of all episodes. And so just wanted to highlight that. I'm 403 00:30:55,680 --> 00:31:00,800 supposed to hear it apparently. Whoever else is listening right now today, sucking all 404 00:31:00,800 --> 00:31:04,400 this in is also apparently supposed to listen to that about that book. So thank you for 405 00:31:04,400 --> 00:31:09,520 sharing that. Let's shift gears real quick to what's your best experience in business 406 00:31:09,520 --> 00:31:11,760 so far? 407 00:31:11,760 --> 00:31:18,920 You know, I feel like new experiences keep coming up for me and they keep getting better 408 00:31:18,920 --> 00:31:27,880 and better. This last weekend, I went to an event called Lions in Live with Lions Not 409 00:31:27,880 --> 00:31:32,360 Sheep, a guy named Sean Whelan is where the free man hat came from. And Jordan Peterson 410 00:31:32,360 --> 00:31:36,480 spoke on stage and it was just like, it was one of those events where like I wasn't really 411 00:31:36,480 --> 00:31:40,300 focused a lot on networking or trying to meet people or anything like that. I was just kind 412 00:31:40,300 --> 00:31:44,960 of in my own meditative state trying to suck sink it or letting everything sink in and 413 00:31:44,960 --> 00:31:49,240 just realize what my purpose and my vision and the things that I need to do after I get 414 00:31:49,240 --> 00:31:53,520 back are. And so this past weekend was awesome. But that's what might also be because it was 415 00:31:53,520 --> 00:31:55,120 a it's really fresh. 416 00:31:55,120 --> 00:31:59,560 It might, but Josh, you hit something huge and I'm grateful for this. This is probably 417 00:31:59,560 --> 00:32:04,480 going to be one of my favorite segments of any episode that we've ever done because it 418 00:32:04,480 --> 00:32:08,920 validates a very important reality. Entrepreneurs, if you're a visionary listening to this and 419 00:32:08,920 --> 00:32:12,320 you're looking at the entrepreneurial path, I'm not going to lie to you, it's hard. It's 420 00:32:12,320 --> 00:32:15,920 a very difficult process. You have to be willing to sacrifice for those around you in order 421 00:32:15,920 --> 00:32:20,880 to do it. And sacrifice, you know, does not come without giving up things that you love 422 00:32:20,880 --> 00:32:26,800 or that you want. That said, it is so common when you ask an entrepreneur what your best 423 00:32:26,800 --> 00:32:33,960 experience in business. It's in the current present state of being. They, you know, once 424 00:32:33,960 --> 00:32:38,920 you've dedicated yourself to this process of giving your heart to everything that you 425 00:32:38,920 --> 00:32:45,400 do, like that's one of the byproducts of that's one of the benefits is you're constantly building 426 00:32:45,400 --> 00:32:50,760 new things that you love. And the external reality of that is not always a billion dollar 427 00:32:50,760 --> 00:32:55,160 return. It's not always that financially you're going to be victorious in everything that 428 00:32:55,160 --> 00:33:00,920 you do, but there is something to be said. There is a, there's a golden truth, a reality, 429 00:33:00,920 --> 00:33:05,800 something we should be grateful for in that we get to constantly be doing amazing things 430 00:33:05,800 --> 00:33:10,960 that we love and consider our best experience ever. So I just want to share that because 431 00:33:10,960 --> 00:33:15,240 you're like the, you're, you're, that's a very common reality. No, I love that. It's 432 00:33:15,240 --> 00:33:20,040 true, man. It's so true. You know, what's the next on the horizon, right? A big part 433 00:33:20,040 --> 00:33:23,800 of my spiritual practice has actually been really trying to live in the present moment 434 00:33:23,800 --> 00:33:28,480 and just continuous growth and seeing the purpose or seeing what I'm doing in the growth 435 00:33:28,480 --> 00:33:32,800 as far as where I am right now versus where I was a month ago, where I was a year ago, 436 00:33:32,800 --> 00:33:37,520 where I was even six months ago. Right. And so when I look at it, it's like, I want the 437 00:33:37,520 --> 00:33:41,600 person, I want the version of me six months from now to not recognize the guy that's sitting 438 00:33:41,600 --> 00:33:47,480 in this seat right now. Right. It's one thing to fabricate it. Yeah. Right. It's one thing 439 00:33:47,480 --> 00:33:51,320 to fabricate it where you're like, well, Jackson, it's being on this podcast, you know, like 440 00:33:51,320 --> 00:33:56,680 that. You see that on TV all the time. I mean, interviews, that's not, that's not true. You 441 00:33:56,680 --> 00:34:02,000 went to something present and recent that was beautiful. And you, you're, you're, you're, 442 00:34:02,000 --> 00:34:07,320 you can, you speak with such conviction that it's obvious to see how impactful that talk 443 00:34:07,320 --> 00:34:13,200 by Jordan Peterson and that conference was for you and to you. And so just, it just blows 444 00:34:13,200 --> 00:34:18,020 my mind that we have these little opportunities in environments like this to unpack stuff 445 00:34:18,020 --> 00:34:22,960 like that and realize like, oh man, like there's a whole lot of value and truth to the way 446 00:34:22,960 --> 00:34:26,400 with which we choose to live our lives as entrepreneurs and as visionaries. 447 00:34:26,400 --> 00:34:30,040 You know, the crazy thing I would say the biggest takeaway or the biggest thing is just 448 00:34:30,040 --> 00:34:33,480 kind of a gut check. Right. Like you've mentioned that earlier. You're like, people are going 449 00:34:33,480 --> 00:34:37,220 to tell you suck. People are going to tell you you're not good. People are going to tell 450 00:34:37,220 --> 00:34:41,640 you no. And I'm like, you get punched in the gut, but you're, but really kind of like the 451 00:34:41,640 --> 00:34:45,840 opposite of that is thank you. Right. Thank you for the learning opportunity because you're 452 00:34:45,840 --> 00:34:49,960 right. I do kind of suck. I suck at a lot of things. I suck at a lot of things. Like 453 00:34:49,960 --> 00:34:54,960 I had a guy tell me last week on a call. He's like, if you think you know everything about 454 00:34:54,960 --> 00:35:01,960 a topic, then you can't learn anymore. And I was like, shit. I'm going to do that. I 455 00:35:01,960 --> 00:35:06,840 don't know if my language is like a thing here. But I was like, we try to keep it, keep 456 00:35:06,840 --> 00:35:11,560 it, keep it, but sometimes I've got an F bomb that comes out. So, all right, cool. 457 00:35:11,560 --> 00:35:18,880 I haven't, I haven't done that yet. So, but I'm like, shit, man. Like, yeah, you're totally 458 00:35:18,880 --> 00:35:24,160 right. Like I, you know, my company is vector sales and he was giving me feedback that like 459 00:35:24,160 --> 00:35:28,480 the way that I was selling at that point was kind of like really crappy. And I was like, 460 00:35:28,480 --> 00:35:32,240 actually you're totally right. I'm nervous. And for some reason, like, I feel like you're 461 00:35:32,240 --> 00:35:35,820 better than me. And so if I'm really like, if I'm really honest about it, like this sales 462 00:35:35,820 --> 00:35:39,920 call sucked and I appreciate the feedback because as I move forward, that's a learning 463 00:35:39,920 --> 00:35:45,320 opportunity to say, you know what? I might've read 30 to 40 sales books that are out there, 464 00:35:45,320 --> 00:35:49,120 but that doesn't mean I don't still have more to learn. And I don't still have more to experience 465 00:35:49,120 --> 00:35:52,240 because one of the biggest things for me, like one of the biggest things that I noticed 466 00:35:52,240 --> 00:35:56,160 is that like, when I see these thought leaders, when I see these people stepping up on stage 467 00:35:56,160 --> 00:35:59,520 with the people throwing these events and I go to say hi to them, my heart starts to 468 00:35:59,520 --> 00:36:03,880 flutter. I'm like this person's celebrity status. It would be like a little girl meeting 469 00:36:03,880 --> 00:36:07,660 Kim Kardashian. But for me, it's like the guy that was just speaking on stage, making 470 00:36:07,660 --> 00:36:13,620 a difference in people's lives. And I'm like, man, if it just feels like it feels amazing, 471 00:36:13,620 --> 00:36:17,720 but also at the same time, I feel like I'm in the presence of like mad of royalty in 472 00:36:17,720 --> 00:36:22,040 some ways. But that's just because like, I think, I think what ends up happening to me 473 00:36:22,040 --> 00:36:27,480 in those scenarios is that I see the gap between where I am right now and where that person 474 00:36:27,480 --> 00:36:32,280 is. And then I play the comparison game. And then I try and think, man, I'm not enough. 475 00:36:32,280 --> 00:36:35,380 I'm not good enough because I'm not doing what they are, even though I know that that's 476 00:36:35,380 --> 00:36:42,940 my purpose. I feel like God's been telling me, I have that for you, but not yet. 477 00:36:42,940 --> 00:36:49,800 I'm glad you voiced that. I'm sorry. I'm just glad you voiced it. Like I can feel that. 478 00:36:49,800 --> 00:36:55,440 I, it's a hard, it's a hard reality to quantify, you know, but your, your self-awareness is 479 00:36:55,440 --> 00:37:01,040 on point. And that's eye opening for me as well. Right. We've, if you've ever been in 480 00:37:01,040 --> 00:37:05,680 that situation where you met somebody you really look up to, like to an extreme degree, 481 00:37:05,680 --> 00:37:10,260 Jeff Van Gundy of all people walks into a restaurant in Houston that I'm working at. 482 00:37:10,260 --> 00:37:15,480 This is a coach. This is a wild goofball on the, you know, commentator on TNT. Like he's, 483 00:37:15,480 --> 00:37:19,840 he's not Michael Jordan, but my, my flood of emotion was so big that I accidentally 484 00:37:19,840 --> 00:37:26,080 said, I finally get to meet you. It just came out of my mouth. And he looked at me as scared 485 00:37:26,080 --> 00:37:30,480 as could be, you know, and like, I was like, Oh my gosh, I'm going to get fired, you know, 486 00:37:30,480 --> 00:37:35,160 for having done this. You know, and he walked to his table, super confused. And that's not 487 00:37:35,160 --> 00:37:38,760 what I wanted to say. There was nothing cerebral about what came out of my mouth other than 488 00:37:38,760 --> 00:37:43,600 I was excited to see this person. And you're right, Josh, there's a lot of truth to what 489 00:37:43,600 --> 00:37:49,240 you said. Like there's an imbalance in my perception of my own value to the person that 490 00:37:49,240 --> 00:37:54,480 I met and my own, my own self-perception. If I, if I level it up to realize, Whoa, I 491 00:37:54,480 --> 00:37:58,680 can be way more centered because we're all equals as human beings, then that could have 492 00:37:58,680 --> 00:38:02,520 been a far more productive engagement than me just like blankedly saying something that 493 00:38:02,520 --> 00:38:03,960 made no sense. So, 494 00:38:03,960 --> 00:38:09,760 and it's like deep down, I can have the knowing right? That like, when you meet somebody, 495 00:38:09,760 --> 00:38:13,120 like you know, that they just want to be treated like a normal human being, just like any other 496 00:38:13,120 --> 00:38:16,840 person, because the people that they're actually going to hang out with and swim with and being 497 00:38:16,840 --> 00:38:20,480 masterminds and do all those things with are the people that treat them like they're normal 498 00:38:20,480 --> 00:38:24,560 human beings. And then we walk up like my hands shaking. I'm like, Hey, what's up, man? 499 00:38:24,560 --> 00:38:27,760 It's great to meet you. Like I didn't get to meet Jordan Peterson, but all of that would 500 00:38:27,760 --> 00:38:33,720 have been awesome because I admire him insanely well. And like his entire talk was about telling 501 00:38:33,720 --> 00:38:37,120 the truth. And that's why I think that I'm even showing up in this way. Cause a lot of 502 00:38:37,120 --> 00:38:40,440 these things that I'm saying, like, man, I want everybody to see how cool I am. I don't 503 00:38:40,440 --> 00:38:43,520 want everybody to like know how cool I am and get value. And, but at the, at the end 504 00:38:43,520 --> 00:38:48,440 of the day, like I think, especially with, I think you said something earlier that was 505 00:38:48,440 --> 00:38:53,120 really poignant. It was like something along the lines of like, look how great I am. Or 506 00:38:53,120 --> 00:38:57,680 you know, we, we all want to show up on social media as like the expert or as somebody who 507 00:38:57,680 --> 00:39:01,720 knows what the heck they're doing. And so we're not willing to suck. We're not willing 508 00:39:01,720 --> 00:39:06,400 to start to go live or start to go and record those videos because I'm afraid to suck. But 509 00:39:06,400 --> 00:39:15,080 the truth is like, we all suck. Like we all suck at anything that we do until we, until 510 00:39:15,080 --> 00:39:19,600 we don't suck. Right. And the people who don't suck are the ones who are willing to suck 511 00:39:19,600 --> 00:39:26,440 for long enough to not suck. Right. Right. I, I, I, I assume I can go back and watch 512 00:39:26,440 --> 00:39:31,120 the first episode of this podcast and it would be completely different than it is today. 513 00:39:31,120 --> 00:39:35,560 Yeah. But it was pretty stellar, but I'd be, I already had eight years of doing it. So 514 00:39:35,560 --> 00:39:40,920 yeah, your point. Um, that's right. You know, we often hide ourselves longer than we should 515 00:39:40,920 --> 00:39:44,760 and we're not willing to do that in the public eye. And some of that has to do with that 516 00:39:44,760 --> 00:39:50,120 desire to be perfect. Um, right. And there's the imposter syndrome as well. And Josh is 517 00:39:50,120 --> 00:39:54,480 right. You know, we all go through that process of learning and it may be something that we 518 00:39:54,480 --> 00:40:00,680 chose to hide for different reasons in life, but you're, you're, uh, going to do yourself 519 00:40:00,680 --> 00:40:05,040 the disservice if you don't learn to work hard and you don't, don't learn to persevere 520 00:40:05,040 --> 00:40:08,840 through the challenges that come along the way of growth in life. That's just the thing 521 00:40:08,840 --> 00:40:13,600 about imposter syndrome too. Right. And this is something not many people say. Yeah. This 522 00:40:13,600 --> 00:40:16,400 is here. I'm going to, I'm going to prelude you a little bit. So what powerful lesson 523 00:40:16,400 --> 00:40:22,040 can the visionaries learn from your experience? Josh, go ahead. I'll continue. But, um, the 524 00:40:22,040 --> 00:40:27,160 thing about imposter syndrome is sometimes it's true. Sometimes you are trying to be 525 00:40:27,160 --> 00:40:30,960 an imposter and what you need to do is just show up in your truth and say, I'm not very 526 00:40:30,960 --> 00:40:36,280 good at this right now, but I'm doing it so I can get better. And when you do that, you 527 00:40:36,280 --> 00:40:40,440 give yourself permission to suck and you give everybody else permission. Like I heard somebody 528 00:40:40,440 --> 00:40:46,160 tell me once when you, when you first go up to do public speaking, tell a joke about yourself 529 00:40:46,160 --> 00:40:50,080 or make yourself seem human, right? You are human and the more human you seem, the more 530 00:40:50,080 --> 00:40:53,640 you're going to connect with your audience anyway. Right. So sorry, what was the question 531 00:40:53,640 --> 00:40:58,720 again? You are right. What powerful lesson can other visionaries learn from your experience? 532 00:40:58,720 --> 00:41:06,220 Yeah. So the biggest thing is that whether a shit feels good or it doesn't feel good, 533 00:41:06,220 --> 00:41:10,180 there are a set of disciplines and discipline is going to be the thing that's going to get 534 00:41:10,180 --> 00:41:14,800 you through in the hard times. And it's also the thing that's going to sustain good times 535 00:41:14,800 --> 00:41:20,040 because what we do is we go on this, we peaks and valleys and peaks and valleys. Hopefully 536 00:41:20,040 --> 00:41:23,880 those peaks and valleys are on an upward trajectory, but you're always going to run into another 537 00:41:23,880 --> 00:41:26,960 valley. You're always going to run into another valley. And the idea is that you want your 538 00:41:26,960 --> 00:41:32,600 other valley to be higher than your previous peak if you can do it correctly. But the thing 539 00:41:32,600 --> 00:41:36,640 that's going to keep you within a tighter wave is going to be the discipline that you 540 00:41:36,640 --> 00:41:41,120 do. Right? Like, so you have disciplines that got you to the peak and then we start feeling 541 00:41:41,120 --> 00:41:44,400 good about ourselves. We start feeling awesome about ourselves and we stopped doing the things 542 00:41:44,400 --> 00:41:49,160 that got us there. And then we go down and then we're like, Oh crap. I'm like, I'm losing 543 00:41:49,160 --> 00:41:52,480 steam. I'm losing momentum. I need to start doing my disciplines again. I don't know what 544 00:41:52,480 --> 00:41:56,560 your disciplines need to be. Maybe it's meditation because you feel anxiety a lot. Maybe it's 545 00:41:56,560 --> 00:42:00,040 making sure you make it to the gym because you just, I mean, that's just something I 546 00:42:00,040 --> 00:42:05,480 think that everybody has to do, but maybe it's posting content on social media, media, 547 00:42:05,480 --> 00:42:08,600 maybe it's showing gratitude to your teams. Maybe it's showing gratitude to the people 548 00:42:08,600 --> 00:42:11,820 that are around you and your clients. Maybe it's just showing up in a better light and 549 00:42:11,820 --> 00:42:16,920 smiling and being happy, right? Or trying as hard as you possibly can. I don't know 550 00:42:16,920 --> 00:42:20,480 what disciplines you are. I believe that they're prescriptive, right? I think that everybody 551 00:42:20,480 --> 00:42:25,360 needs different disciplines based on things that they're experiencing. Like I've studied 552 00:42:25,360 --> 00:42:30,360 a lot of theology and there are these things called spiritual disciplines and those are 553 00:42:30,360 --> 00:42:33,600 certainly prescriptive, right? Like if you had to have a lot of chatter going on in your 554 00:42:33,600 --> 00:42:38,040 head, if you have a lot of like anxiety showing up, there's a really strong chance that you 555 00:42:38,040 --> 00:42:43,500 need to sit in silence, which is some, one of the scariest thing for people to do. If 556 00:42:43,500 --> 00:42:47,800 you're struggling with humility, or if you're struggling with ego, there's a really good 557 00:42:47,800 --> 00:42:52,840 chance you need to go serve somebody and something that you think you're too good for. Like go 558 00:42:52,840 --> 00:42:57,300 and like hand out food, like it doesn't matter, but there's a lot of disciplines of service 559 00:42:57,300 --> 00:43:02,120 and a lot of disciplines that you just get to do on a daily basis. But what I do is I 560 00:43:02,120 --> 00:43:07,120 play these little 30 day challenges with myself. At the beginning of every month, I say, where 561 00:43:07,120 --> 00:43:10,640 do I need to be in these different categories in my faith and my finances and my fitness 562 00:43:10,640 --> 00:43:14,760 and with my family, right? And so I'll set up a little game. I'm like, okay, for the 563 00:43:14,760 --> 00:43:19,640 next 30 days, I'm not going to eat gluten. And we'll see how that goes. Or let me start 564 00:43:19,640 --> 00:43:24,200 75 hard right now. This sounds fun. Let me go 75 days and do all these things. Great. 565 00:43:24,200 --> 00:43:28,480 Let me start a 12 week powerlifting program because I feel like I need to get stronger. 566 00:43:28,480 --> 00:43:32,480 Oh crap, I got stronger, but I'm now my body doesn't have the aesthetics I want. So let 567 00:43:32,480 --> 00:43:37,600 me start a 12 week other programs. So sometimes they're 90 days, sometimes a lot of stuff, 568 00:43:37,600 --> 00:43:41,680 like all these little, all these little games that I play, I treat life like a game. It's 569 00:43:41,680 --> 00:43:46,200 all a game. Like I've heard people say like, none of this is really real anyway. So why 570 00:43:46,200 --> 00:43:51,080 not play it like a game? Right? So you're the money that we make. Yeah. 571 00:43:51,080 --> 00:43:55,800 Well, and I would say too, there's a trick question for you visionaries out there. You 572 00:43:55,800 --> 00:44:01,440 know, who is the most important visionary to guide you on knowing these answers for 573 00:44:01,440 --> 00:44:08,560 yourself? Right. And my, my humble answer on that would be twofold. One is, one is God 574 00:44:08,560 --> 00:44:14,640 or the universe, whatever you want to call it to hand in hand is you, you are not, not 575 00:44:14,640 --> 00:44:19,880 Josh, not Jackson, not any of the people that are wonderful and hosted on, on this channel, 576 00:44:19,880 --> 00:44:23,040 but you got to learn how to listen to your heart and mind. And that's going to help you 577 00:44:23,040 --> 00:44:27,440 figure out and unpack what disciplines you need to be working on your life right now, 578 00:44:27,440 --> 00:44:32,040 which ones you can improve on, which ones you may be ignoring. You'll be guided to the 579 00:44:32,040 --> 00:44:35,400 opportunities that are out there to help you with growth. And Josh, you've done an excellent 580 00:44:35,400 --> 00:44:39,800 job of helping us facilitate that today as well for the visionary visionaries out there. 581 00:44:39,800 --> 00:44:46,400 So if you're listening in, you can reconnect with Josh Jerkovich through LinkedIn. I saw 582 00:44:46,400 --> 00:44:52,280 that you can also go to govector.com. I will double down a little bit on this, this reality 583 00:44:52,280 --> 00:44:55,880 and it's twofold. I think it's going to serve him well as well as everybody else. Yes, he 584 00:44:55,880 --> 00:45:00,120 does have an overlay for go high level, go high levels of phenomenal program. We use 585 00:45:00,120 --> 00:45:07,360 it as well. His package is four 97 a month. We include it without charging to all of our 586 00:45:07,360 --> 00:45:13,120 clients. And at the same time, there's a cost of doing business with any entity. Right? 587 00:45:13,120 --> 00:45:17,320 So it's not to say that that's free. It's to say that, well, there's other reasons and 588 00:45:17,320 --> 00:45:22,760 means for how we justify the value of what we do. My real goal in stating that is it 589 00:45:22,760 --> 00:45:28,040 doesn't matter whether you work with me or you work with Josh or if we go high level 590 00:45:28,040 --> 00:45:32,400 directly or with somebody else using go high level who's awesome with it. What matters 591 00:45:32,400 --> 00:45:38,580 is that you follow yourself as a visionary. You set up yourself to be able to hire appropriately 592 00:45:38,580 --> 00:45:42,480 and know who it is that should be working with you because the tools are one thing. 593 00:45:42,480 --> 00:45:48,780 Right? You got it. You got, you can have a $200,000 setup of equipment and in a mechanics 594 00:45:48,780 --> 00:45:54,480 garage and go be that, try to go be that mechanical engineer today. And you're going to suck if 595 00:45:54,480 --> 00:45:58,160 you don't know anything about how to be a mechanic and how to run a shop and auto shop 596 00:45:58,160 --> 00:46:04,520 like that. The tools can only get you so far. And usually it's not very far at all. The 597 00:46:04,520 --> 00:46:08,720 people who are helping you with those tools, that's also an important component. The people 598 00:46:08,720 --> 00:46:14,200 who manage those who use those tools are also in a component. There's so many layers of 599 00:46:14,200 --> 00:46:18,920 truths that go along with being a visionary when you're talking about combined visionary 600 00:46:18,920 --> 00:46:24,320 living and entrepreneurship into one. It takes a team to fulfill that really well. So my 601 00:46:24,320 --> 00:46:30,840 challenge to you is if you've been inspired by the principles that Josh has outlined here, 602 00:46:30,840 --> 00:46:35,720 make sure to do your due diligence to contact him, to contact references, to make sure you 603 00:46:35,720 --> 00:46:39,280 understand what types of case studies could exist, to make sure you don't correlate the 604 00:46:39,280 --> 00:46:42,880 case studies with what your realities could be. Your realities are going to be different 605 00:46:42,880 --> 00:46:46,920 than everybody else's realities because of the variables that you face. But you've got 606 00:46:46,920 --> 00:46:52,880 to figure out how to make great decisions for yourself so you don't end up blaming the mechanic 607 00:46:52,880 --> 00:46:57,180 for not being able to create the vision that you're supposed to clearly articulate. I can't 608 00:46:57,180 --> 00:47:01,120 say that enough to you people. I love you all. I hope you fulfill your visions. Josh, 609 00:47:01,120 --> 00:47:05,320 dude, thank you so much for being here. Thanks for being willing to go through this conversation. 610 00:47:05,320 --> 00:47:10,020 I hope that our relationship as it unfolds over time leads us to also perhaps coming 611 00:47:10,020 --> 00:47:14,240 back and having another conversation down the road. I don't know what that looks like 612 00:47:14,240 --> 00:47:18,760 yet, but I am impressed with the principles that I saw and I wish you the best and look 613 00:47:18,760 --> 00:47:21,880 forward to catching up with you right after the show as well. Awesome. Thanks, Jackson. 614 00:47:21,880 --> 00:47:26,240 I appreciate it. Absolutely. Hi, mate. We're good to go, man. Thanks for your time, everybody. 615 00:47:26,240 --> 00:47:30,100 Bye bye. Thank you for being here today. I'm really happy that you tuned in to Vision 616 00:47:30,100 --> 00:47:35,480 Pros Live. I'm looking forward to seeing your reactions as these episodes continue to move 617 00:47:35,480 --> 00:47:39,000 forward. This is going to get more and more fun. We'll have more and more engagement as 618 00:47:39,000 --> 00:47:42,880 well. We'll invite people to participate in the show. And thank you for giving us your 619 00:47:42,880 --> 00:48:09,880 time and attention.