face out of. I am outside of Detroit Michigan. Detroit Michigan. Awesome. You got a puppy?
Yeah, he's a he's a three year old golden doodle. He likes to bark at people when they're
running around outside. So I apologize. All good. Like I said, today's gonna be an interesting
vision opportunity. So vision pros buckle your seatbelts. This will be fun. Here we
go. All right. Welcome in to vision pros live with Jackson Calame. I'm your show host, we'll
be doing interviews for visionary entrepreneurs and guest leaders who are building fantastic
visions out there. Hey, what's up vision pros and welcome into vision pros live. I'm your
host Jackson Calame founder and CEO of first class business. I have Josh jerk of itch.
I believe that's how you pronounce your last name. If you don't mind, give me a thumbs
up. That'd be awesome. Jerk of it's cool. And Josh is the founder of go vector.com. We'll
be talking about that in a minute. We're going to go through the sponsors first, of course,
but I am going to put an asterisk on this particular episode. Some visions are clear
and delightful and obvious, like somebody who's trying to help people overcome cancer.
Right. And it usually you don't have to worry as much about the ulterior motives there,
but even then somewhat, some people are big into helping the ocean and on making sure
to create a sustainable planet. Once again, you don't have to worry as much about the
ulterior motives that could exist. Josh and I both being in the business world. Well,
we have lots of secondary benefits of expressing our visions. And so you should come in with
a little bit. I'm going to acknowledge the stranger danger that exists there. And we're
going to be hitting that pretty hard today when it comes to Josh's vision. So I'm more
forewarning Josh. If he wants to, he can bow out now. If he's ready to put the gloves on
and come into the ring for the sake of protecting all visionaries everywhere. Good stuff, man.
I see you. I see you being ready for it. So we won't disappoint today. I'll say that sponsors
icon maker live.com. A big fan of that vision seven figure podcast program. I love what
Tom and Cheryl put out into the world. I love what they're building. Tom's a phenomenal
leader. He's very good at helping people with investment strategies, talking to their dream
100. And Sheryl has more than 20,000 hours in front of the camera as a video production
person. I don't know exactly what all roles she felt, but I do know that she got experience
as a news anchor. She's very good at speaking and articulating what she does. She can help
people overcome their fears of that and also has her own background of business as well.
Then there's Danella who was part of it. Danella put the whole event thing together. And the
person who runs behind the scenes doing the event management, they are like, you have
to be a certain level of OCD and perfectionist in order to make those events come together
as well as they did. It was the first event they'd all done together. I was super impressed
with it. In six months, they'll do another event. But they had so many people who were
so inspired by what was going on. They had an amazing amount of people who, their goal
was seven people, seven people to get started. They had 37 people sign up. They also had
out of the 300 plus that attended it, 49% of them upgraded VIP. That's a pretty big
stat. If you don't know KPIs and metrics, you know how big you should know. Write that
down. 49% should be an excellent goal for your future, a BHAG, not a smart goal. And
yet there they were delivering that on the very first conference. So big fan of ICANN
Maker Live. Also a big fan of the system, CAPSHO.com, C-A-P-S-H-O.com for those listening
in CIPSHO.com. You're welcome to use our affiliate link on the landing page to get an extra credit
or two for the free trial. But what I recommend is diving in, signing up, taking a video or
audio asset of your own, uploading it to CAPSHO. And what it's going to do is it's going to
give you the number one ranked AI content generator as ranked by digitalmarketer.com
to write your copy for you based on your episode, based on your webinar, based on your workshop,
based on your live. It doesn't have to be anything different than the audio or video
file you upload in there. And then you just click on button after button. I say for your
first episode, just go in there and click as fast as you can, generate all the content
that you can, then go back and assess how valuable they are as a copywriter. This is
the easiest, simplest way I've ever seen to potentially hire a copywriter. And those of
you who are experienced with copy, you know that from there, you then want to go in and
make sure that you edit it to be in line with exactly what your vision or mission is. So
I highly recommend checking out CAPSHO.com. I'm a big fan of them. Now what's really cool
about them is they've got this amazing culture as well. What's it called? It's on heartbeat.chat.
I've never used that before, but they've got this great culture. Once you're in as a user,
you get to go in there and from Deidre to Bona to Ash to Chris Cromwell, they got a
lot of great people in there who help promote you and help you see how you can stand out
as a podcast host or as a business owner. They're phenomenally connected. Again, I can't
say enough about both of those entities. I'm happy to have them both as sponsors. And last
and of course not least, in fact, most important to me, the Water Project. If you have a spare
dollar, please give it. Just go there. Trust me. Blind do it. But the cool thing is the
Water Project doesn't make you do that blind. You can go in, see where they're helping people
establish water wells or sand dams in order for children like the one that you see on
your screen who are currently, they're missing school to go get water on occasion. There's
fights in the community because there's not enough clean drinking water and that wouldn't
exist if they had an abundance of clean drinking water. You have the opportunity to make a
massive difference in lives in situations where you don't even have to think about it
on a daily basis. So please, if you can get back to that, do. If you want to challenge
me and say, Jackson, there's a better cause, go get that cause. But do something good for
those who are out there. Please do that. So without further ado, I'm going to bring Josh
on board. I'm not going to say anything more about him or his business until he's here
to again have the gloves on and talk to me about it. We're going to be talking about
the vision of entrepreneurship, marketing, lead generation sales, the whole nine yards.
And I look forward to all that you're going to get out of the show today. So Josh, thanks
for being here, man.
Yeah, of course. I'm excited. I got my boxing gloves on, even though I'm not really sure
exactly where you're going to take me on this journey, but I'm pretty excited about some
of the sponsors that you just shared with me. I jotted down some notes. I'm like, I
need to check that up.
That's awesome, man. Well, if I get a self-reach today, fantastic. So, and you, so, all right,
Josh. So here's, here's the scoop again. I've kind of alluded to it already. The reality
is Josh, your vision is one of the ones that has to be dissected more than any other vision
out there, especially with an audience of entrepreneurs. You know, one, I'm never going
to bring someone in the show and be fluffy, right? I'd be like, oh, you do sales, tell
us all about it. You know, or you do marketing, but I don't know you. And I couldn't find
case studies. So, you know, I'm not, I'm not going to, I'm not going to dive in and
be like, well, you're the greatest thing since sliced bread, because I know what sliced bread
is and how good it is. Right. I don't know you yet. So we're going to be discovering
that. So I will start with the basic question. Who do you feel should listen to you? Why
should we listen to you versus the million other experts out there? Gary Vaynerchuk,
Pat Flynn, John Lee Dumas, et cetera. And what are they going to get out of today's
show? Do you think from your side? You know, first of all, like if I were to answer those
in reverse order, I have no idea what's going to happen. I'm very much a quick start. So
we're going to see, we're going to go on an adventure together. And at the end of the
day, I think that who should listen to me as anybody that wants their life to be an
adventure, right? Like I think my purpose in this world is to help set people free.
And so my company's name is Vector sales. But at the end of the day, it's not really
about sales or marketing or anything. Ultimately, it's about helping entrepreneurs, helping
people achieve their dreams. So anybody who wants to do that, you know, I'm not really
anybody special. I'm just a guy that knows how to do a lot of stuff. I've been running
a company for eight to 10 years now, actually is closer to 10 years now. And I picked up
a lot of skills and a lot of information along the way. So along my journey, I've picked
up things that can probably help people who are earlier on in their entrepreneurial journey.
And I have some pretty big visions and pretty big dreams of where I know that I'm going.
And at the end of the day, if that's able to inspire somebody or help somebody realize
what freedom is really going to look like for them, or how to set their goals appropriately,
or really how far they can go, then I think this might be valuable for them.
Brother, I love the reverse order approach. And I really love what you said first, which
was you don't know. I don't know either, guys. You know, these conversations are very candid,
very raw, very real. And like I said, when it comes to this sector, there's there's so
many pretenders in the market. It's very hard to recognize who the contenders are sometimes.
And that's exactly why, you know, we're going to play hardball. This is going to help Josh
and I both cut through the noise, you know, and make sure that if we did find a contender,
he's going to stand on his own two feet and we'll have fun with that. So I normally ask
this in reverse order. I normally ask what's your vision for those you serve. But you did
say you have big visions for yourself as well. And I'm grateful for that. I think we all
should have visions for both who we serve and what we do. So I won't let me to 15 seconds.
What are some of your bigger visions for yourself? Yeah, you know, I work on this often. And
for like frequently, every week, I'm kind of sitting down looking at what my vision
is for the week every month. I'm looking at what my vision is for that month. Every year,
I'm looking at what my vision is for that year. Usually out to about two or three years.
It's interesting that we're talking about this right now, because I was recently challenged
to do an exercise with what my vision is every decade for the next five next 50 years. And
I'm like, holy crap, I've actually been setting kind of small goals. You know, when you think
about it in terms of like, what does the rest of my life look like? You know, I like to
say that I'm, I'm living in my body in order to live until I'm 120. Right? Longevity is
the vision for my body to make sure that I'm taking care of myself taking care of my body
first more importantly than any business venture more importantly than anything else. Because
if I fall off this earth, or if something happens to me, then everything else becomes
pointless. Right? So my number one vision is within the domain of my body or within
the domain of my fitness. Aside from that, to grow and to live a life that's meaningful
and fulfilling is something that is the reason for everything else, right? My relationship
with God and my relationship with who I am and who I know myself to be as a person and
the continuous growth that I have is the most important thing for me. Right? Like, we all
have big visions, and we all have big missions in our lives, whether especially if we're
crazy enough to be an entrepreneur, right, we did it for a reason. And at the end of
the day, usually it's to give back or to serve somebody or because we have a chip on our
shoulder in some way. And, you know, for me, a lot of it's about freedom, right? And a
lot of people, you know, when you set your goals, you're like, well, what I couldn't
tell based on the free man hat, by the way. Yeah, right. Well, hey, that's not cheap.
I just got back from their event, Jordan Peterson actually spoke there last weekend, which is
awesome. One of the most incredible speeches on telling the truth and how the truth will
set you free. It was awesome. So yeah, I totally do. Oh, you're good. You know, a lot of times
it's about freedom, right? Like I've heard people talk about freedom being being able
to do what you want, when you want, where you want with who you want. Right. But, you
know, one of my favorite philosophers is Viktor Frankl. He wrote an awesome book called Man's
Search for Meaning, which talks about how a fulfilling life or a life that has a lot
of positive emotion is when working towards a cause or working towards a goal that's meaningful,
right? We can sustain suffering in our lives when it's meaningful. The times that we have
the worst times in our life is meaningless suffering, right? Like the things that we
go through when we feel like we're working towards something that doesn't have meaning,
if we're just working towards the mighty dollar and for no real reason or no real purpose
or to not give back to the water project or whatever cause it is that you're trying to
go after. If your goal isn't big enough, and if it's not meaningful enough, then you're
going to run into a lot of roadblocks. You're going to run into a lot of hurdles. And when
the going gets tough, you're not going to do the work. And so one of the biggest challenges
I've noticed even for myself in entrepreneurship is just getting both myself and the people
that I coach through the different programs that I'm a part of to do the work. Like the
crazy part about this is that it's not complicated, right? Success isn't a complicated thing.
It's really simple. It's just hard. And so if we don't have meaning, if we don't have
a real strong why and a real strong reason to be doing what we're doing, when I have
to wake up at 6am or when I have to do back to back calls all day long until 6pm and still
go to the gym and still eat healthy and still do the things and still not drink alcohol.
Like that shit is hard.
There's a lot of truth to a lot of what you said. So, and I want to honor that like 99%
of what you said, I'm a big fan of and naturally the contrary, not just the contrary to me,
but for the sake of the audience, I do want to debate one thing that you said.
Yeah. I'm like, what's the 1%?
The one thing, right? Cause your formula is so great. It's like, man, this is biblical
in my opinion. I mean, what you said, and then you said it's not hard. Bullshit in my
opinion.
No, I said it's not complicated. I said, oh, good.
I said it's not complicated.
And I would add that you're right. You did say that. So that was a good part still. And
my off trackness, let's go back to that complicated word. Well, the reality though is that it
is complicated. And here's why from a business person, you can debate this, my friend, like
this is not me saying that.
Business is a recipe book of simple recipes, right? There are many, many, many simple recipes,
but therein is the complex nature of business is you have to learn how to do the right recipes
at the right time, get the food on the table at the right temperature. That is complex
crap. Like that is not, that is not only not easy to do. And you know, if you serve the
wrong meal to the wrong guests at the wrong time, like you've got a disaster on your hand.
And yes, we're going too deep into the analogy, but the same transpires in business where
what you've given somebody, somebody is perfect, but you give that same thing to somebody else
and they despise and hate you for it. And so humans are complex. Although yes, we, we,
we don't need to live in fear of that reality. You know, we need to double down those fundamentals
and the simple basics that are there and trust and those virtues to carry us through that.
That would be the one addition, complicated addition I would make. And I'd love your thoughts
on that.
Yeah, I love that actually. And I totally agree with you. So the reason that I mentioned
that it's not complicated, it's easy is exactly what you said, right? There are recipes, there
are maps that exist and tons of people sell them, any coaching program, anything that
you see in terms of people are actually showing you an example on social media and live and
different things like that of what to do. The biggest problem is that you don't necessarily
see when to do it. Right? So I love that you said that because one of the frameworks that
I train my coaching clients on is actually, so I have four meta frameworks that I've noticed
are a big part of success in almost any way. And one of them is laying out a clear journey.
Right? So if I'm at point A and I need to get to point B or my goal in three years,
let's say is to get to point B, what I need to start to do is evaluate the steps that
I need to get there, right? What's step one, what's step two, and then most importantly,
the second framework is the focus framework. What is the thing that I need to focus on
right now in order to knock down the first domino in order to knock down the first step?
One of the biggest things, especially in sales and marketing that I see is they're trying
to solve the wrong problem. Right? You see Gary V online or you see all these people
doing all these really big things, but you don't even have five customers yet. And you're
like, but I want to post reels and I want to do this and I need to hire this person
to do this and I need to do all these social media posts. I'm like, so you're telling me
you're too lazy to reach out to 10 potential clients, 10 potential customers to actually
give you a chance and perform your offer and figure out what it is that you do and like
kind of learn from them how to create it. Because one of the things I tell people is
I believe that if you start serving your target market or your purpose or whoever it is, they're
going to teach you what to teach them. They're going to teach you what to create, right?
They're going to tell you exactly what they need. They're going to tell you what problems
they have to solve. So just go start reaching out to people if it's within your target market
or something that you're passionate about and they'll tell you what to make.
Well, to be more crass or more direct about what you're saying though, they're also going
to tell you why you suck. They're going to tell you what you're doing wrong. Right? You're
going to have to get used to hearing that initially rather than, then I just seem like,
oh, if you would have just sold it to me this way, I would have paid you $15,000. That's
not what happens. You know, they tell you I'm not interested. They tell you, you know,
hey, it sounds great. Let me talk to my spouse about it with no intention whatsoever of ever
buying. Right? You're going to go through a much more difficult process, you know, than
we can really frame within the context of a show that doesn't just scare the crap out
of people. So I won't go too far down that rabbit hole, but I do, I love the principle
that you're talking about and I love the fact that you're telling them, you know, hey, you
got to go talk to people and actually engage with individuals about what it is you think
you want to offer in order to get the feedback you need to create something that people care
about. Yeah. True. And that's totally true. Like there's, there is a limitless amount
of content and limit, limitless amount of information at our fingertips as far as accomplishing
literally anything that we want. Right? So I think that it makes things, it tees things
up for a harder approach though. I will say that and here's my, my own feedback on it
again. I'd be happy to have your, your injection on this, but that is probably one of the reasons
in my opinion, why businesses are failing to live up to the dreams, the aspirations
that they want to is they're trying to sell that service or product to the audience. And,
and correlation, one time I heard Gary Vaynerchuk say you would be super successful. This was
10 years ago. He may not stand by this anymore, but he said, if you would go to first street
in New York and interview three random New Yorkers, then go to second street the next
day, then go to third street the next day. And you were to just create these YouTube
videos every day doing that. You'd explode. You'd be massive. You'd be massive influencer.
He was spot on with that. At that time it might still work. I'm not going to bet on
it, but if, if you do, you go out there with a clear vision in mind, right. And you create
a consistent repeatable process for people to buy into, then naturally do it. Notice
I'm not talking about a service or an offer here. And here's why the next Disney movie
that comes out, nobody cares. Nobody who doesn't already love Disney. They don't want it. They
don't want to talk about it. They don't want to hear about it. It's not part of who they
are, but everybody who does love Disney, right? Who's already bought into the vision, who's
already bought into the culture and who already believes in the leadership. They don't even
need to know what's coming out. They're going to go see it because there's a clear vision.
There's a clear culture that they belong to. And there's a leadership that they believe
and trust in to some degree or extent. And Tesla proved that model once again with that
model three had nothing to do with the car that people weren't going to get for who knows
two to three years. It had everything to do with believing in that guy on stage and saying,
hey, I'm going to give you a thousand dollars. You know, 180,000 people did that because
he had a super clear vision and culture people wanted to be a part of. So there's two sides
to that coin. Again, not shutting down what Josh is saying. If you're listening to this
adding to the depth and you do have to be willing to, once you create that vision, then
create an offer and create a service that you're willing to share with people. Just
don't lose sight of the importance of your vision in that process, which Josh did an
excellent job of also outlining his vision. Josh, what's your vision for those that you
serve? Yeah. I mean, so I have a couple of different companies that I'm working on right
now. So number one is I kind of run a software business. We do sales systems and marketing
systems for coaches and consultants and within that. Yep. Yeah. That's it. Vector sales.
So hold that up while we talk about it. Hi, man. Yeah. I mean, so he's got it up, which
is awesome. So if I'm really direct, this is actually a white labeled software. A lot
of people don't like to tell the truth about this, but it's basically a version of go high
level go high level is a software system. So to give you some background in me, in my
entrepreneurial journey, when I first started out, I had been in sales for about 10 to 15
years, and I knew that I wanted to start my own company. I got a job doing sales for a
marketing agency. Okay. And I, let me pull you back on track. Josh, what's your vision
for those that you serve? Yeah. So my vision is to be able to set them free, right? To
show them easier paths and give them a map to finding success in entrepreneurship. Awesome.
And you do that through means of this company and a few other companies, correct? Correct.
Yeah. You feel free to take the mic now. I just wanted to get that, that, that portion
of like, okay, so you're, you're helping entrepreneurs find freedom, you know, and that's the, that's
the goal. So go ahead. How do you go about that? Yeah. So, so I do it through what I
call the meta frameworks. And one thing that I've noticed in entrepreneurship is that a
lot of times you're kind of, you're going up levels as you move on. You could kind of
think of it like a video game. When you first start out, a lot of times you're going to
be offering a service to a client, or usually most people who start out in entrepreneurship
are coming from sort of some sort of career. They came from somewhere and what they end
up or they figured out a few things about life. Either they figured out a few things
about life or their business or whatever field they're in, or they figured out how to be
really healthy in their body or come through some sort of personal transformation. And
then they're like, Oh man, I really want to help somebody go through or accomplish what
I accomplished. Right? We see this a lot in fitness, the person loses 200 pounds, and
then they start training people how to lose 200 pounds because they just did it. It's
like, I just did this awesome thing. And now I'm going to go back and help other people
do the same awesome thing that I just did. And so I have a belief statement that I use,
which is basically, I believe that a lot of people's purpose is to go back in time and
serve a previous version of themselves after they figured something out. So in that scenario,
when you're looking at entrepreneurs, I'm speaking more specifically about coaching,
right? Coaching is a huge field, the self, the coaching space, the mastermind space,
the space where people are training other people how to find success. Right? So at the
very first level, you're figuring something out, right? You might be running a marketing
agency, you might be running a restaurant, you might be running any type of business
that it is. And at some point, you're going to get to a point where you figured it out.
You've kind of cracked the code on how to run that business. Well, the meta of that,
if you were to take it one level above, and I don't mean Facebook meta, I mean, what they
took it from, which means the level above, right? The level above that is to start training
people on how to do the thing that you did. So that's usually the first step into coaching
that people take you. If you're more visionary, a lot of times I found that you move into
coaching. If you're more integrator level, you kind of move into management or upper
level management for a larger company, depending if you're employee minded or entrepreneurial
minded, right? So in that scenario, you move up a level and you start realizing, Oh crap,
you know, I want to serve these people to accomplish the same things I did. What did
I do? How do I extract the value? How do I extract the systems? How do I extract the
things from what I did in order to show other people how to be successful, right? So I'm
able to pull really well the sum of that, those things and show them how to structure
content in a way that is going to be, I call it educational design, right? So show them
how to create a program that is going to guide people through a successful strategy or guide
people through how to create success or how to show other people how to create the same
success and same results that they did. And then vector sales or the software system is
simply a system that's set up to support that. Because one thing I found is that it's great
to have the content extracted, but at the end of the day, one of the biggest challenges
that people run into is all the shiny objects that are out there. They're looking at AI
and they're looking at this other thing and they're looking at these 18 different apps
that they have to connect all into one place. Right? So you have lots of people who are
rattling things off like that at them on a constant basis. Yes. Yeah. Yeah. There's just
so many tools out there. There's so many different things and it's just really, really confusing.
And so I've noticed that one of the things that really holds people back from taking
the leap into entrepreneurship or quitting their jobs or whatever is just the plethora
of tools and the plethora of possibilities of what they could do as opposed to a focus
like this is the thing I'm going to do and this is the tool that I'm going to use and
this is how it's actually done. Right? So if you can not only show somebody how to extract
that knowledge, but actually build the system for them. Ultimately, the goal is to set themselves
free and one of the best ways I found is if you can, right? I like the if I'm a big fan
of the if and AKA all the things you defined if it's anything's holding them back, AKA
common sense. You know, that's your motive is to build a business and to, you know, to
if your motive is the money, if your motive is the business as a mechanism, you're probably
going to fail and lose or you're probably going to hang on to it long enough to ruin
your life and you'll publish a bunch of public track record things that look nice, but everybody
sees that you're not winning. Yeah, I did that. I grew a marketing agency that I absolutely
hated. Right? They ruined my marriage and made me to go through a complete pit of hell
over the past like four or five years and I've been rebuilding since which is crazy.
Like we got to the point, you know, I, I said, I remember very specifically I sat down in
a room at this place called Partner Con or something like that. I was an infusion soft
partner for a while if you haven't
I guess I won't ask the question. What's your worst business experience ever? I think you
just hit it right on the head. Sorry to hear that. I'm grateful for what you've learned.
Go ahead, man. Keep going. Yeah, I'm jumping ahead. So I remember very vividly I sat in
a room and it was with a bunch of visionaries and the whole point of this exercise is they're
like what I want you to do is I want you to take out a piece of paper, take out a piece
of paper and on that piece of paper, I want you to write down a number. That number is
going to represent exactly how much money you want to make one every month in one year.
And so me being the naive young business owner that it was, I'm like $83,333. Why 83,333
multiply that by 12 and you have a million dollars. I was like, I want to make a million
dollars a year. But I wasn't very clear about what that vision looked like because I didn't
say I want to make a million dollars a year while only working 10 hours a week. I said
I want to make a million dollars a year. I didn't say I want to make a million dollars
of profit. I said I want to make a million dollars a year. I ended up getting up to about
65,000 a month. So I almost hit the goal, but I was like deadly miserable. I had gained
about 30 or 40 pounds in my body. I wasn't doing CrossFit like I liked. I was on meetings
and calls with people and I was completely outside of even my zone of genius and I wasn't
serving people that I loved. And so I just like, I ended up burning the entire thing
to the ground. I'm like, crap, this is like the craziest thing. Because here's the thing.
You can make $65,000 in a month and your expenses are 55,000 and you really only made 10. And
that 10 was less than I could have made it a job. Right? So what the heck was I doing
all day?
Just curious. But was your impact less? Just curious. It might've been.
What's that?
Was your impact less? I'm just curious.
Was my impact less? Yeah, I think so. So that's actually another point. When I talk about
setting yourself free, one thing that I train people on is the idea that there are low leverage
and high leverage activities that you can have in your life. Low leverage is serving
somebody one-on-one or doing one service for one business, right? Doing one thing for one
person. It's like any type of service, any type of thing like that. Now, a lot of times
when people are doing that, it's essentially like you have a job and the only way to earn
more or to grow your business when you're doing one-on-one services or anything like
that is to work more. The more clients I bring on, the more I have to work or I have to hire
people, i.e. the $55,000 in costs in order to do more work. Right? So as you grow, all
of your overhead grows and all of your people grow. And as we all know, there's nobody that
you can hire that can do your job the way that you do. It just doesn't happen. Employees
aren't going to work as hard. They're not going to work as well as somebody who is an
expert in the industry or field. And so it becomes very difficult. And then you're moving
into a management role when I never really wanted to be a manager. That's what I mean
by it was outside of my zone of genius. My zone of genius is a coach and a trainer. I
am not a manager. I am not good at managing people. Anybody who's ever worked for me will
tell you that. But what they will also tell you is everybody that worked for me at that
time now runs their own company. So I coach them all and I trained them all how to do
all of that. So after I fired them, they all went and started their own things and they're
all very successful. And I'm extremely happy about that. That's really freaking cool. Every
single one. That's amazing. How many? And so what's that? How many people? It was about
12 at the time. Cool. So I had like people running SEO, I had people running ads, I had
people doing content, I had people building websites. So I had an entire marketing team
and we would actually perform marketing services for people. But it was low leverage activity
because every client we brought on or as we grew, we had to just do more work and more
work and more work. So low leverage is that. High leverage would be creating something
that shows people how to do this at a lower cost for themselves as opposed to doing a
customer bespoke service. Bespoke is basically like every client I bring on.
So I'm going to shift gears a little bit because we've kind of gone on the presentation mode
quite a bit. But there are some great takeaways on that. I'm curious, when were you at Icon?
When was that? What year was that? 2016?
We were in the same conference. I wrote down my number as well. Were we in the same room?
We were in the same room. Had to have been. What's his name? Dobbin? Mark?
Dude, I don't remember to be honest with you. I met so many people at that conference. Great
experience. I really enjoyed that process. But that is too small of a world and another
small world reality. We've had, I don't know how many episodes we're up to now. We're at
like 80 or something like that. And the guest I had this morning on our show, rather this
afternoon also referenced Man's Search for Meaning. And y'all are the only two people
to reference that book out of all episodes. And so just wanted to highlight that. I'm
supposed to hear it apparently. Whoever else is listening right now today, sucking all
this in is also apparently supposed to listen to that about that book. So thank you for
sharing that. Let's shift gears real quick to what's your best experience in business
so far?
You know, I feel like new experiences keep coming up for me and they keep getting better
and better. This last weekend, I went to an event called Lions in Live with Lions Not
Sheep, a guy named Sean Whelan is where the free man hat came from. And Jordan Peterson
spoke on stage and it was just like, it was one of those events where like I wasn't really
focused a lot on networking or trying to meet people or anything like that. I was just kind
of in my own meditative state trying to suck sink it or letting everything sink in and
just realize what my purpose and my vision and the things that I need to do after I get
back are. And so this past weekend was awesome. But that's what might also be because it was
a it's really fresh.
It might, but Josh, you hit something huge and I'm grateful for this. This is probably
going to be one of my favorite segments of any episode that we've ever done because it
validates a very important reality. Entrepreneurs, if you're a visionary listening to this and
you're looking at the entrepreneurial path, I'm not going to lie to you, it's hard. It's
a very difficult process. You have to be willing to sacrifice for those around you in order
to do it. And sacrifice, you know, does not come without giving up things that you love
or that you want. That said, it is so common when you ask an entrepreneur what your best
experience in business. It's in the current present state of being. They, you know, once
you've dedicated yourself to this process of giving your heart to everything that you
do, like that's one of the byproducts of that's one of the benefits is you're constantly building
new things that you love. And the external reality of that is not always a billion dollar
return. It's not always that financially you're going to be victorious in everything that
you do, but there is something to be said. There is a, there's a golden truth, a reality,
something we should be grateful for in that we get to constantly be doing amazing things
that we love and consider our best experience ever. So I just want to share that because
you're like the, you're, you're, that's a very common reality. No, I love that. It's
true, man. It's so true. You know, what's the next on the horizon, right? A big part
of my spiritual practice has actually been really trying to live in the present moment
and just continuous growth and seeing the purpose or seeing what I'm doing in the growth
as far as where I am right now versus where I was a month ago, where I was a year ago,
where I was even six months ago. Right. And so when I look at it, it's like, I want the
person, I want the version of me six months from now to not recognize the guy that's sitting
in this seat right now. Right. It's one thing to fabricate it. Yeah. Right. It's one thing
to fabricate it where you're like, well, Jackson, it's being on this podcast, you know, like
that. You see that on TV all the time. I mean, interviews, that's not, that's not true. You
went to something present and recent that was beautiful. And you, you're, you're, you're,
you can, you speak with such conviction that it's obvious to see how impactful that talk
by Jordan Peterson and that conference was for you and to you. And so just, it just blows
my mind that we have these little opportunities in environments like this to unpack stuff
like that and realize like, oh man, like there's a whole lot of value and truth to the way
with which we choose to live our lives as entrepreneurs and as visionaries.
You know, the crazy thing I would say the biggest takeaway or the biggest thing is just
kind of a gut check. Right. Like you've mentioned that earlier. You're like, people are going
to tell you suck. People are going to tell you you're not good. People are going to tell
you no. And I'm like, you get punched in the gut, but you're, but really kind of like the
opposite of that is thank you. Right. Thank you for the learning opportunity because you're
right. I do kind of suck. I suck at a lot of things. I suck at a lot of things. Like
I had a guy tell me last week on a call. He's like, if you think you know everything about
a topic, then you can't learn anymore. And I was like, shit. I'm going to do that. I
don't know if my language is like a thing here. But I was like, we try to keep it, keep
it, keep it, but sometimes I've got an F bomb that comes out. So, all right, cool.
I haven't, I haven't done that yet. So, but I'm like, shit, man. Like, yeah, you're totally
right. Like I, you know, my company is vector sales and he was giving me feedback that like
the way that I was selling at that point was kind of like really crappy. And I was like,
actually you're totally right. I'm nervous. And for some reason, like, I feel like you're
better than me. And so if I'm really like, if I'm really honest about it, like this sales
call sucked and I appreciate the feedback because as I move forward, that's a learning
opportunity to say, you know what? I might've read 30 to 40 sales books that are out there,
but that doesn't mean I don't still have more to learn. And I don't still have more to experience
because one of the biggest things for me, like one of the biggest things that I noticed
is that like, when I see these thought leaders, when I see these people stepping up on stage
with the people throwing these events and I go to say hi to them, my heart starts to
flutter. I'm like this person's celebrity status. It would be like a little girl meeting
Kim Kardashian. But for me, it's like the guy that was just speaking on stage, making
a difference in people's lives. And I'm like, man, if it just feels like it feels amazing,
but also at the same time, I feel like I'm in the presence of like mad of royalty in
some ways. But that's just because like, I think, I think what ends up happening to me
in those scenarios is that I see the gap between where I am right now and where that person
is. And then I play the comparison game. And then I try and think, man, I'm not enough.
I'm not good enough because I'm not doing what they are, even though I know that that's
my purpose. I feel like God's been telling me, I have that for you, but not yet.
I'm glad you voiced that. I'm sorry. I'm just glad you voiced it. Like I can feel that.
I, it's a hard, it's a hard reality to quantify, you know, but your, your self-awareness is
on point. And that's eye opening for me as well. Right. We've, if you've ever been in
that situation where you met somebody you really look up to, like to an extreme degree,
Jeff Van Gundy of all people walks into a restaurant in Houston that I'm working at.
This is a coach. This is a wild goofball on the, you know, commentator on TNT. Like he's,
he's not Michael Jordan, but my, my flood of emotion was so big that I accidentally
said, I finally get to meet you. It just came out of my mouth. And he looked at me as scared
as could be, you know, and like, I was like, Oh my gosh, I'm going to get fired, you know,
for having done this. You know, and he walked to his table, super confused. And that's not
what I wanted to say. There was nothing cerebral about what came out of my mouth other than
I was excited to see this person. And you're right, Josh, there's a lot of truth to what
you said. Like there's an imbalance in my perception of my own value to the person that
I met and my own, my own self-perception. If I, if I level it up to realize, Whoa, I
can be way more centered because we're all equals as human beings, then that could have
been a far more productive engagement than me just like blankedly saying something that
made no sense. So,
and it's like deep down, I can have the knowing right? That like, when you meet somebody,
like you know, that they just want to be treated like a normal human being, just like any other
person, because the people that they're actually going to hang out with and swim with and being
masterminds and do all those things with are the people that treat them like they're normal
human beings. And then we walk up like my hands shaking. I'm like, Hey, what's up, man?
It's great to meet you. Like I didn't get to meet Jordan Peterson, but all of that would
have been awesome because I admire him insanely well. And like his entire talk was about telling
the truth. And that's why I think that I'm even showing up in this way. Cause a lot of
these things that I'm saying, like, man, I want everybody to see how cool I am. I don't
want everybody to like know how cool I am and get value. And, but at the, at the end
of the day, like I think, especially with, I think you said something earlier that was
really poignant. It was like something along the lines of like, look how great I am. Or
you know, we, we all want to show up on social media as like the expert or as somebody who
knows what the heck they're doing. And so we're not willing to suck. We're not willing
to start to go live or start to go and record those videos because I'm afraid to suck. But
the truth is like, we all suck. Like we all suck at anything that we do until we, until
we don't suck. Right. And the people who don't suck are the ones who are willing to suck
for long enough to not suck. Right. Right. I, I, I, I assume I can go back and watch
the first episode of this podcast and it would be completely different than it is today.
Yeah. But it was pretty stellar, but I'd be, I already had eight years of doing it. So
yeah, your point. Um, that's right. You know, we often hide ourselves longer than we should
and we're not willing to do that in the public eye. And some of that has to do with that
desire to be perfect. Um, right. And there's the imposter syndrome as well. And Josh is
right. You know, we all go through that process of learning and it may be something that we
chose to hide for different reasons in life, but you're, you're, uh, going to do yourself
the disservice if you don't learn to work hard and you don't, don't learn to persevere
through the challenges that come along the way of growth in life. That's just the thing
about imposter syndrome too. Right. And this is something not many people say. Yeah. This
is here. I'm going to, I'm going to prelude you a little bit. So what powerful lesson
can the visionaries learn from your experience? Josh, go ahead. I'll continue. But, um, the
thing about imposter syndrome is sometimes it's true. Sometimes you are trying to be
an imposter and what you need to do is just show up in your truth and say, I'm not very
good at this right now, but I'm doing it so I can get better. And when you do that, you
give yourself permission to suck and you give everybody else permission. Like I heard somebody
tell me once when you, when you first go up to do public speaking, tell a joke about yourself
or make yourself seem human, right? You are human and the more human you seem, the more
you're going to connect with your audience anyway. Right. So sorry, what was the question
again? You are right. What powerful lesson can other visionaries learn from your experience?
Yeah. So the biggest thing is that whether a shit feels good or it doesn't feel good,
there are a set of disciplines and discipline is going to be the thing that's going to get
you through in the hard times. And it's also the thing that's going to sustain good times
because what we do is we go on this, we peaks and valleys and peaks and valleys. Hopefully
those peaks and valleys are on an upward trajectory, but you're always going to run into another
valley. You're always going to run into another valley. And the idea is that you want your
other valley to be higher than your previous peak if you can do it correctly. But the thing
that's going to keep you within a tighter wave is going to be the discipline that you
do. Right? Like, so you have disciplines that got you to the peak and then we start feeling
good about ourselves. We start feeling awesome about ourselves and we stopped doing the things
that got us there. And then we go down and then we're like, Oh crap. I'm like, I'm losing
steam. I'm losing momentum. I need to start doing my disciplines again. I don't know what
your disciplines need to be. Maybe it's meditation because you feel anxiety a lot. Maybe it's
making sure you make it to the gym because you just, I mean, that's just something I
think that everybody has to do, but maybe it's posting content on social media, media,
maybe it's showing gratitude to your teams. Maybe it's showing gratitude to the people
that are around you and your clients. Maybe it's just showing up in a better light and
smiling and being happy, right? Or trying as hard as you possibly can. I don't know
what disciplines you are. I believe that they're prescriptive, right? I think that everybody
needs different disciplines based on things that they're experiencing. Like I've studied
a lot of theology and there are these things called spiritual disciplines and those are
certainly prescriptive, right? Like if you had to have a lot of chatter going on in your
head, if you have a lot of like anxiety showing up, there's a really strong chance that you
need to sit in silence, which is some, one of the scariest thing for people to do. If
you're struggling with humility, or if you're struggling with ego, there's a really good
chance you need to go serve somebody and something that you think you're too good for. Like go
and like hand out food, like it doesn't matter, but there's a lot of disciplines of service
and a lot of disciplines that you just get to do on a daily basis. But what I do is I
play these little 30 day challenges with myself. At the beginning of every month, I say, where
do I need to be in these different categories in my faith and my finances and my fitness
and with my family, right? And so I'll set up a little game. I'm like, okay, for the
next 30 days, I'm not going to eat gluten. And we'll see how that goes. Or let me start
75 hard right now. This sounds fun. Let me go 75 days and do all these things. Great.
Let me start a 12 week powerlifting program because I feel like I need to get stronger.
Oh crap, I got stronger, but I'm now my body doesn't have the aesthetics I want. So let
me start a 12 week other programs. So sometimes they're 90 days, sometimes a lot of stuff,
like all these little, all these little games that I play, I treat life like a game. It's
all a game. Like I've heard people say like, none of this is really real anyway. So why
not play it like a game? Right? So you're the money that we make. Yeah.
Well, and I would say too, there's a trick question for you visionaries out there. You
know, who is the most important visionary to guide you on knowing these answers for
yourself? Right. And my, my humble answer on that would be twofold. One is, one is God
or the universe, whatever you want to call it to hand in hand is you, you are not, not
Josh, not Jackson, not any of the people that are wonderful and hosted on, on this channel,
but you got to learn how to listen to your heart and mind. And that's going to help you
figure out and unpack what disciplines you need to be working on your life right now,
which ones you can improve on, which ones you may be ignoring. You'll be guided to the
opportunities that are out there to help you with growth. And Josh, you've done an excellent
job of helping us facilitate that today as well for the visionary visionaries out there.
So if you're listening in, you can reconnect with Josh Jerkovich through LinkedIn. I saw
that you can also go to govector.com. I will double down a little bit on this, this reality
and it's twofold. I think it's going to serve him well as well as everybody else. Yes, he
does have an overlay for go high level, go high levels of phenomenal program. We use
it as well. His package is four 97 a month. We include it without charging to all of our
clients. And at the same time, there's a cost of doing business with any entity. Right?
So it's not to say that that's free. It's to say that, well, there's other reasons and
means for how we justify the value of what we do. My real goal in stating that is it
doesn't matter whether you work with me or you work with Josh or if we go high level
directly or with somebody else using go high level who's awesome with it. What matters
is that you follow yourself as a visionary. You set up yourself to be able to hire appropriately
and know who it is that should be working with you because the tools are one thing.
Right? You got it. You got, you can have a $200,000 setup of equipment and in a mechanics
garage and go be that, try to go be that mechanical engineer today. And you're going to suck if
you don't know anything about how to be a mechanic and how to run a shop and auto shop
like that. The tools can only get you so far. And usually it's not very far at all. The
people who are helping you with those tools, that's also an important component. The people
who manage those who use those tools are also in a component. There's so many layers of
truths that go along with being a visionary when you're talking about combined visionary
living and entrepreneurship into one. It takes a team to fulfill that really well. So my
challenge to you is if you've been inspired by the principles that Josh has outlined here,
make sure to do your due diligence to contact him, to contact references, to make sure you
understand what types of case studies could exist, to make sure you don't correlate the
case studies with what your realities could be. Your realities are going to be different
than everybody else's realities because of the variables that you face. But you've got
to figure out how to make great decisions for yourself so you don't end up blaming the mechanic
for not being able to create the vision that you're supposed to clearly articulate. I can't
say that enough to you people. I love you all. I hope you fulfill your visions. Josh,
dude, thank you so much for being here. Thanks for being willing to go through this conversation.
I hope that our relationship as it unfolds over time leads us to also perhaps coming
back and having another conversation down the road. I don't know what that looks like
yet, but I am impressed with the principles that I saw and I wish you the best and look
forward to catching up with you right after the show as well. Awesome. Thanks, Jackson.
I appreciate it. Absolutely. Hi, mate. We're good to go, man. Thanks for your time, everybody.
Bye bye. Thank you for being here today. I'm really happy that you tuned in to Vision
Pros Live. I'm looking forward to seeing your reactions as these episodes continue to move
forward. This is going to get more and more fun. We'll have more and more engagement as
well. We'll invite people to participate in the show. And thank you for giving us your
time and attention.