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Okay, with all that stuff since I moved here.

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So, I'm ready to do that.

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I'm in Texas.

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So, little place called Casherville

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right outside of San Antonio.

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Oh, okay.

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Yeah, nice and quiet for now.

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It's growing like crazy, so we'll see.

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But all right, so, and the sales guy, sales guru.

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You know, is this a high ticket sales

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or what types of sales do you mostly specialize in?

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So, in terms of the people that I coach.

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Sure.

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So, what I do is I run a coaching academy,

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beautiful Savage Sales Academy.

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So, I coach sales reps.

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You know, my entire career,

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I was primarily in technology sales, SAS.

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So, a lot of the clients that I work with come from SAS.

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You know, people that work at Salesforce,

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Google, LinkedIn, here's some other large companies,

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bunch of startups, you know, and I really help them.

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All right, welcome in to Vision Pros Live.

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With Jackson Calame, I'm your show host.

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We'll be doing interviews for visionary entrepreneurs

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and guest leaders who are building

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fantastic visions out there.

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I'm in the Vision Pros Live.

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I'm your show host, Jackson Calame,

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founder of First Class Business

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and coming here to you with a little bit of bronchitis.

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So, hope you appreciate the lower voice.

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You may need to adjust your bass setting today

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on your sound device.

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I've got Justin J. Johnson, Triple J,

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with me today on the show.

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And he has a background in sales,

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which is one of the most important things

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that I believe you need as a visionary.

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Because who's going to listen to your vision?

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Who's going to care if you don't know how to put it out there

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and you don't talk about it

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and you don't know how to inspire people

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to follow you along that path.

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So, if you have a vision

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that's meant to be shared with the world,

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then you need to be listening

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to several different sources from a sales perspective.

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It doesn't matter if they're the best or the worst.

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There are things you can learn from salespeople out there

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that will either help you learn what to do

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or what not to do when it comes to sharing your vision.

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So, we'll bring on Justin in just a minute.

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We just barely got to meet right before the show, by the way.

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So, we are coming to you super raw and authentic today.

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We're going to be diving into questions

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that I wouldn't normally ask somebody

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the very first time I met them.

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So, it'll be fun.

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It'll be fun to see how that goes.

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And of course, as always,

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we're going to make sure that we dive deep

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into his credentials, what he's done, where his background.

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And I'm going to ultimately show you today

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how to interview a salesperson.

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So, how I do it, at least for my businesses.

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So, Icon Maker Live, sponsor, iconmakerlive.com.

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Fantastic program.

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I've talked about it on all past shows

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over the last week and a half.

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I absolutely love what they do with this event.

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I've been to more than 50 business expos.

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This was my favorite event.

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I've been to over 500 different,

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probably closer to more than a thousand webinars,

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meetings with networking meetings and things like that.

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Once again, I would deem this one takes the cake.

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It was phenomenal.

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What Tom, Cheryl and Danela did

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to pull this conference together,

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having never done a conference before,

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that doesn't even matter.

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Even if they had done it for years, this was phenomenal.

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You can see the studio right there on the screen as well

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with all the different camera angles

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that we were able to capture.

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The show notes on one side, the comments on the other.

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This is called Sage Studios

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out of Charleston, South Carolina.

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I highly recommend looking it up.

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It's a $1.5 million setup for broadcasting virtual events

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with several breakout rooms there

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and very comfortable for the 20 people

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that we had live in attendance.

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I share again, all of this video as visionaries

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because you probably have events that you want to do.

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You probably have desires to build a brand

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that is profitable.

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In their case, they help people build seven

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and eight figure brands.

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That's the only goals that they have is to make sure

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that people are super profitable,

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can enjoy the process of creating impact

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while also driving wealth for your lives.

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So very impressed with who they are.

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I hope you enjoy the opportunity to follow each one of them.

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In addition to that, we have CAPSHO, C-A-P-S-H-O.com.

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CAPSHO has been recognized by digital marketers

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as the number one AI software

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for generating content for podcasters

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and it goes far beyond that.

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We can take any type of audio or video file,

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upload it to CAPSHO.

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And now I would take an audio or video file

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of you teaching a core concept or sharing your vision

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in a way that gives people structure.

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Like the 10 steps to do X, Y, or Z,

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the three most important things to know

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before you build a sustainable garden in your backyard.

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Whatever your expertise is,

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whatever it is that you want to give to the world,

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upload that audio and video or video to CAPSHO.

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And what's really cool is then you just click buttons

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to get all the content created that you need

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from a written perspective.

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If you sit there trying to write content out by yourself,

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you're doing yourself a massive disfavor

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with chat, GPT, and other resources

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that can help you do that.

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But CAPSHO streamlines the process.

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And what I would say is go ahead and use

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the two to three free trial credits that you have available,

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upload the content, and just click as fast as you can

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on each of those buttons.

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That way you can produce as much content for yourself.

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And then what you can do is you can go back and read it

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and see, is this a line?

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Does this align with what I said?

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Does this capture the right segments for my brand?

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Does it create the right types of blog articles,

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LinkedIn articles that just make it easy for me

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to then copy and paste this

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onto the different social media sites

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or hand it off to a social media strategist

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who then has content to work with to represent your brand

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as well as possible because it's all being pulled

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from your direct messaging.

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So CAPSHO.com, I'm a huge fan of it.

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Check it out.

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And last but of course not least,

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in fact, I would say probably my favorite,

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the Water Project.

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Go check out the Water Project

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and see what they're up to as far as helping people

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find access to clean drinking water

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where they're not having to walk miles and miles

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to get to it.

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And many of these villages have to walk miles and miles

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just to get to unsanitary drinking water,

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let alone having access to an actual well

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or an actual sand dam that creates water for them.

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So I love this project.

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I love what they do.

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I hope you get the chance to take a look at it

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and see what communities you can impact.

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And it doesn't, even if you feel embarrassed to give a dollar,

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do it anyway.

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Overcome that sense of self-pride

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because that's really what it is that holds us back.

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When we feel that sense of like, man,

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I should be able to give more, but I can't.

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Don't devalue your efforts to give back.

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Get out there, help people, bless people's lives.

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Every little bit counts.

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Every drop of water will count to those people,

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I guarantee it.

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So without further ado, we've got Justin J. Johnson.

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Jaime, if you could pull up

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the beautiful savagecellsystem.com website

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while we talk about as we get right introduced to Justin.

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One of the things that strikes me at the bottom

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is the companies that he's helped,

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from Google to Salesforce to Cisco,

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ADP, Zendesk, Amazon, LinkedIn.

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There's a lot of really high quality brands down there.

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So I'm excited to hear his perspective on sales,

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how he's helped those brands individually

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and explore his vision at large.

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So without further ado, Justin J. Johnson.

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Thanks for being my guest on the show, man.

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Welcome to Vision Pros.

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Thank you for having me.

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Oh, well, let's get you in.

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Here we go.

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How we doing?

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Thanks for having me.

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Appreciate the intro.

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Absolutely.

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And we're gonna give some grace to Jaime

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and say a little silent prayer or a thought for him.

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They're in the middle of a hail storm in Columbia right now.

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And we could hear the hail.

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I could hear it through his noise cancellation microphone.

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And he said they're doing just fine,

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but there might be a little bit of delay

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with his connection at times.

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So just wanted to give you a heads up on that, Justin.

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So do you go by Justin J?

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Triple J or just Justin?

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What do you go by?

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It's really player's choice.

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Player's choice.

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Friends growing up, Justin J.

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College friends, Triple J.

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My wife, Justin.

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When I'm in trouble with my parents still to this day,

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Justin J.

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Awesome.

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All right, cool.

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I like that.

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You are versatile and open-minded.

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So Justin, tell me then,

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who should be listening to this podcast right now?

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Why should they listen to you and your expertise

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and what are they gonna get out of today's show,

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do you think?

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You know, if there's a reason to listen to me,

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it's because I've learned through adversity

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and things that I've been through,

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what it takes to be a high-performance individual.

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And I've been fortunate enough

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to apply to the world of sales

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and coach hundreds of people through the years now,

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through my 15-year career.

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And I've had a great run.

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To give you a little bit of the highlights of my background,

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I was the number one rep at Salesforce, four different roles.

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I became a head of sales at Tech Startup

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at 25 years old, outscaled that company,

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do a nine-figure exit,

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ran sales, helped run sales at a couple other startups,

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helped them grow, became a chief revenue officer.

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You know, the age of 33,

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was named one of the top CROs to watch in tech

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by the age of 34.

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And I retired from the corporate game at 34

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and I'm coaching people,

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that's launching the beautiful Savage Sales Academy.

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I hope I tell you about that.

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I'm writing a book,

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but I'm gonna mission to,

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and back to a hundred thousand salespeople's lives.

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And, you know, if there's people listening here

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or that wanna figure out,

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hey, how do I take my game up a level?

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Most of the time, they're focusing on the wrong area.

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And a lot of what I teach is helping them get focused on

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what I like to call the tripod for success.

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So, and if nothing else, maybe they'll get entertained.

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I don't know.

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Right?

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Got you.

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That's fair.

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I'm gonna dive in a little bit to the Salesforce story.

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00:10:54,060 --> 00:10:56,100
You know, and I know this is getting fairly analytical,

266
00:10:56,100 --> 00:10:58,660
but I just, I love context.

267
00:10:58,660 --> 00:10:59,980
It helps me feel centered.

268
00:10:59,980 --> 00:11:04,060
I mean, it helps me get appreciation for where you're at.

269
00:11:04,060 --> 00:11:08,300
So you mentioned number one for their company

270
00:11:08,300 --> 00:11:13,020
and the LinkedIn profile shows you were there for two years

271
00:11:13,020 --> 00:11:17,120
from corporate sales representative to account executive.

272
00:11:17,120 --> 00:11:19,360
Were you there for two years or were you there for longer?

273
00:11:19,360 --> 00:11:20,200
I boomeranged.

274
00:11:20,200 --> 00:11:23,040
So I left there, ran sales of startup,

275
00:11:23,040 --> 00:11:25,560
then went back and sold the enterprise.

276
00:11:25,560 --> 00:11:26,400
Gotcha.

277
00:11:26,400 --> 00:11:28,120
So do you remember the years more or less?

278
00:11:30,360 --> 00:11:33,400
I was gone for, like I was there for two years,

279
00:11:33,400 --> 00:11:35,400
gone for two years or so,

280
00:11:35,400 --> 00:11:38,240
then there for another two or three years, something like that.

281
00:11:38,240 --> 00:11:39,260
Okay, cool.

282
00:11:39,260 --> 00:11:42,960
So you did have a gap there and then a comeback.

283
00:11:42,960 --> 00:11:47,960
And what is one of the other companies

284
00:11:49,160 --> 00:11:54,160
that you did sales for that also saw like momentous growth?

285
00:11:54,520 --> 00:11:55,640
Because again, I'm just impressed

286
00:11:55,640 --> 00:11:58,680
with your track record for Meraki.

287
00:11:58,680 --> 00:12:00,840
I think that's the name of the company.

288
00:12:00,840 --> 00:12:01,680
Yeah.

289
00:12:01,680 --> 00:12:02,960
Another brand.

290
00:12:02,960 --> 00:12:04,120
It's like one of those names where you're like,

291
00:12:04,120 --> 00:12:07,760
man, I see that too often to not know what it is, right?

292
00:12:07,760 --> 00:12:11,360
But Zendesk, ADP, tell me about some of those brands.

293
00:12:11,360 --> 00:12:14,200
Yeah, so if anyone's familiar with Zendesk,

294
00:12:14,200 --> 00:12:17,680
there's a solution that they have called Zendesk Cell.

295
00:12:17,680 --> 00:12:19,000
That's their CRM.

296
00:12:19,960 --> 00:12:23,040
That was formerly known as Base CRM.

297
00:12:23,040 --> 00:12:24,720
And that was the organization

298
00:12:25,920 --> 00:12:27,760
that I led sales for in HelpScale.

299
00:12:29,280 --> 00:12:30,120
Gotcha.

300
00:12:30,120 --> 00:12:31,400
And how long were you there?

301
00:12:31,400 --> 00:12:32,840
Two years.

302
00:12:32,840 --> 00:12:34,040
Two years as well, okay.

303
00:12:35,120 --> 00:12:38,280
And you were named the top CRO to watch

304
00:12:38,280 --> 00:12:40,720
by what brand or what entity?

305
00:12:40,720 --> 00:12:42,560
One of the top zeros.

306
00:12:42,560 --> 00:12:44,480
I have to say there's a lot of,

307
00:12:44,480 --> 00:12:47,960
I was humbled and honored to be even included on the list,

308
00:12:47,960 --> 00:12:49,440
but I was one of the top.

309
00:12:49,440 --> 00:12:51,720
And it was by Pavilion,

310
00:12:51,720 --> 00:12:56,720
which is a well-known community within the tech ecosystem.

311
00:12:57,760 --> 00:12:58,960
Okay, excellent.

312
00:12:58,960 --> 00:13:00,720
That just helps us provide some context.

313
00:13:00,720 --> 00:13:03,520
We'll provide that in the show notes as well.

314
00:13:03,520 --> 00:13:07,200
That way people have the reference points.

315
00:13:07,200 --> 00:13:10,040
Thanks for letting me drag you through that a little bit.

316
00:13:10,040 --> 00:13:13,560
So in terms of Cell's background,

317
00:13:13,560 --> 00:13:15,800
there's a couple of two-year jumps.

318
00:13:17,360 --> 00:13:20,680
Have you had a tendency to jump every two to three years

319
00:13:20,680 --> 00:13:22,280
to the next vision?

320
00:13:22,280 --> 00:13:25,360
Which is, by the way, my track record looks like that.

321
00:13:26,280 --> 00:13:28,800
I've built a lot of different things,

322
00:13:28,800 --> 00:13:30,280
worked with a lot of different companies as well.

323
00:13:30,280 --> 00:13:32,680
So I don't call you out saying, hey, he can't last,

324
00:13:32,680 --> 00:13:35,680
but more so just like, what led to those jumps?

325
00:13:35,680 --> 00:13:40,520
And tell us about your journey a little bit.

326
00:13:40,520 --> 00:13:43,720
Yeah, so one of the things that I've always struggled with

327
00:13:43,720 --> 00:13:47,520
from my adversity is, I guess, I take a step back.

328
00:13:47,520 --> 00:13:51,120
I've always felt like a little bit of an outcast,

329
00:13:51,120 --> 00:13:52,760
almost like a misfit.

330
00:13:52,760 --> 00:13:55,920
And that stems from when I was 10 years old,

331
00:13:55,920 --> 00:14:00,240
I got into a near-death accident, a snowmobile accident,

332
00:14:00,240 --> 00:14:02,680
and I had a one in 10 chance of living.

333
00:14:02,680 --> 00:14:06,840
So my throat, my esophagus, my trachea,

334
00:14:06,840 --> 00:14:09,040
my larynx, my vocal cords,

335
00:14:09,040 --> 00:14:11,600
all of those were crushed as a 10-year-old.

336
00:14:12,480 --> 00:14:16,200
And they told me I'd never talk again.

337
00:14:16,200 --> 00:14:17,320
So imagine being 10 years old,

338
00:14:17,320 --> 00:14:19,760
practicing sign language in the hospital at night.

339
00:14:21,120 --> 00:14:23,280
My vocal cords still don't work.

340
00:14:23,280 --> 00:14:24,920
My voice comes from scar tissue.

341
00:14:25,800 --> 00:14:28,120
So that's why I have this voice.

342
00:14:28,120 --> 00:14:30,320
Yeah, they told me I may never eat again.

343
00:14:30,320 --> 00:14:32,920
I had a feeding tube for a year,

344
00:14:32,920 --> 00:14:35,880
plus I had a trach for two years.

345
00:14:35,880 --> 00:14:38,880
So I was breathing out of a plastic tube for a couple years.

346
00:14:38,880 --> 00:14:43,880
34 surgeries later, it was the hell of a journey for me.

347
00:14:45,400 --> 00:14:49,040
And I never really felt like I fit in.

348
00:14:50,080 --> 00:14:54,600
And when I was younger, I saw that as almost like a curse

349
00:14:54,600 --> 00:14:57,400
because I just wanted to be quote unquote normal.

350
00:14:57,400 --> 00:14:58,240
Yeah.

351
00:14:58,240 --> 00:15:00,400
And then as I got older and I achieved success,

352
00:15:00,400 --> 00:15:05,400
what I realized is that day that I got in that accident,

353
00:15:05,400 --> 00:15:07,520
it's one of the best days of my life

354
00:15:07,520 --> 00:15:10,160
because it gave me this level of perspective

355
00:15:11,200 --> 00:15:14,080
that if I didn't go through that, I wouldn't get.

356
00:15:14,080 --> 00:15:16,000
And that perspective is very simple.

357
00:15:16,960 --> 00:15:18,760
Every single one of us is dying.

358
00:15:19,880 --> 00:15:21,680
And it's something that we all know.

359
00:15:22,680 --> 00:15:25,120
And we only got one shot of this thing called life.

360
00:15:25,120 --> 00:15:26,520
Even if you believe in reincarnation,

361
00:15:26,520 --> 00:15:28,320
you only got one shot of this life.

362
00:15:29,960 --> 00:15:32,920
And everyone knows that,

363
00:15:32,920 --> 00:15:35,240
but they don't internalize that most people

364
00:15:35,240 --> 00:15:36,240
until it's too late.

365
00:15:37,440 --> 00:15:38,280
Yeah.

366
00:15:38,280 --> 00:15:39,120
Right.

367
00:15:39,120 --> 00:15:41,720
I was blessed as a 10 year old

368
00:15:41,720 --> 00:15:43,680
by getting punched in the face by death

369
00:15:44,880 --> 00:15:48,360
and facing an add on, luckily I pulled through.

370
00:15:49,440 --> 00:15:52,320
But it gave me this level of insight to say,

371
00:15:52,320 --> 00:15:54,480
I can't waste this thing that I got.

372
00:15:54,480 --> 00:15:59,480
And so every time I got really comfortable,

373
00:16:00,720 --> 00:16:05,720
I knew I was doing my career, my life, my soul,

374
00:16:06,520 --> 00:16:11,520
a disservice because nothing big happens

375
00:16:11,520 --> 00:16:13,400
by playing small and playing safe.

376
00:16:14,320 --> 00:16:19,320
So going to your question, long-winded answer

377
00:16:19,320 --> 00:16:21,680
that feeds into my mental approach

378
00:16:21,680 --> 00:16:26,680
and really my mission in life, my North star,

379
00:16:26,680 --> 00:16:29,960
which is when it's my time to go,

380
00:16:29,960 --> 00:16:32,720
hopefully many moons from now, right?

381
00:16:32,720 --> 00:16:34,000
Right.

382
00:16:34,000 --> 00:16:37,960
All I wanna do is look back and say, I gave it a land.

383
00:16:38,920 --> 00:16:41,360
And wherever I land, I land.

384
00:16:41,360 --> 00:16:44,120
But I wanna look back and say, what if?

385
00:16:44,120 --> 00:16:47,520
So that includes taking risks, that includes making jumps,

386
00:16:47,520 --> 00:16:51,280
that includes taking on roles before,

387
00:16:51,280 --> 00:16:53,520
I quote unquote ready.

388
00:16:53,520 --> 00:16:57,560
That includes leaving corporate America

389
00:16:57,560 --> 00:17:00,520
as a chief revenue officer after being named

390
00:17:00,520 --> 00:17:02,560
one of the top zeros in tech

391
00:17:02,560 --> 00:17:06,160
to pursue this entrepreneurial vision that I have.

392
00:17:07,440 --> 00:17:10,280
All of it is tied towards that mission

393
00:17:10,280 --> 00:17:13,280
of just dying with a gas tank on empty.

394
00:17:13,280 --> 00:17:14,680
And it's that simple for me.

395
00:17:16,240 --> 00:17:17,080
I love it.

396
00:17:17,080 --> 00:17:19,880
And I'm just letting you go because I'm like,

397
00:17:19,880 --> 00:17:20,960
I'm just gonna eat this up.

398
00:17:20,960 --> 00:17:22,920
I'm just gonna sit in here and enjoy this

399
00:17:22,920 --> 00:17:26,360
because what a blessing, what a powerful perspective.

400
00:17:27,800 --> 00:17:32,800
Two personal friends, people important to me come to mind.

401
00:17:34,640 --> 00:17:35,960
One is my son.

402
00:17:37,080 --> 00:17:40,400
My son Emerson has a rasp in his voice

403
00:17:40,400 --> 00:17:45,120
because of a very scary thing that happened to him

404
00:17:45,120 --> 00:17:46,800
at two months old.

405
00:17:46,800 --> 00:17:49,240
He started dry heaving like crazy.

406
00:17:49,240 --> 00:17:52,120
And he had a little growth defect

407
00:17:52,120 --> 00:17:56,680
where the little flap wasn't covering his esophagus,

408
00:17:56,680 --> 00:18:01,200
his lungs, and he had indigestion.

409
00:18:01,200 --> 00:18:03,960
So stomach acid was going into his lungs

410
00:18:03,960 --> 00:18:06,120
and causing him to dry heave.

411
00:18:06,120 --> 00:18:09,860
And it took an infant speech pathologist to figure that out.

412
00:18:09,860 --> 00:18:11,340
So several scary doctor appointments

413
00:18:11,340 --> 00:18:14,400
have not known why our son for weeks

414
00:18:14,400 --> 00:18:17,000
wasn't able to breathe properly

415
00:18:17,000 --> 00:18:19,440
and we thought we were gonna lose him.

416
00:18:19,440 --> 00:18:22,520
And so that rasp I think has a lot to do

417
00:18:22,520 --> 00:18:24,080
with what occurred there.

418
00:18:24,080 --> 00:18:27,960
And I hope that he has been able to instill

419
00:18:27,960 --> 00:18:31,120
a sense of confidence in himself and understand his value.

420
00:18:31,120 --> 00:18:33,240
One of the other great people that I know

421
00:18:33,240 --> 00:18:37,520
named John Comstock, he's known as the 13th man

422
00:18:37,520 --> 00:18:42,520
when the bonfire at Aggieland fell over.

423
00:18:42,680 --> 00:18:44,400
He was one of the people that was hurt

424
00:18:44,400 --> 00:18:46,960
and burned and scarred from that.

425
00:18:46,960 --> 00:18:47,880
When he shares his story,

426
00:18:47,880 --> 00:18:50,920
talks about how he used to hate that people would look at him

427
00:18:52,160 --> 00:18:53,640
and then it dawned on him.

428
00:18:53,640 --> 00:18:55,240
He had this perspective change of,

429
00:18:55,240 --> 00:18:57,040
well, wait a second, you know what?

430
00:18:57,040 --> 00:18:58,480
I am extraordinary.

431
00:18:58,480 --> 00:18:59,320
I am different.

432
00:19:00,200 --> 00:19:01,120
They should wanna look at me.

433
00:19:01,120 --> 00:19:03,240
And he had this powerful mindset shift

434
00:19:03,240 --> 00:19:05,120
that I hear you representing.

435
00:19:05,120 --> 00:19:08,040
And dude, I just wanna say brother to brother,

436
00:19:08,040 --> 00:19:09,220
I love you, man.

437
00:19:09,220 --> 00:19:12,760
And I appreciate that you're living it to the fullest.

438
00:19:12,760 --> 00:19:13,720
I appreciate it.

439
00:19:13,720 --> 00:19:15,460
How old is your son?

440
00:19:15,460 --> 00:19:16,880
He is nine.

441
00:19:16,880 --> 00:19:17,920
Nine.

442
00:19:17,920 --> 00:19:21,720
Well, if he ever wants to chat, let me know.

443
00:19:21,720 --> 00:19:25,080
I know what that's like being someone who,

444
00:19:25,080 --> 00:19:28,200
you know, when I was 10 after my accident,

445
00:19:29,120 --> 00:19:31,820
my voice was way raspier than this.

446
00:19:31,820 --> 00:19:36,820
And I dealt with insecurity a long time

447
00:19:37,640 --> 00:19:40,360
and kids can be cruel, let's be real.

448
00:19:40,360 --> 00:19:41,200
Yeah.

449
00:19:42,440 --> 00:19:45,760
But once I got through that, everything changed.

450
00:19:45,760 --> 00:19:46,960
And that's powerful.

451
00:19:46,960 --> 00:19:51,480
And that flap, I know that flap issue, I had that too.

452
00:19:51,480 --> 00:19:53,120
Oh, well, you do.

453
00:19:53,120 --> 00:19:55,040
Well, I'll keep that in mind.

454
00:19:55,040 --> 00:19:58,180
I'm a big believer that, again, for all you listening,

455
00:19:58,180 --> 00:20:03,180
that it takes a village to raise a kid.

456
00:20:03,280 --> 00:20:06,620
I do my best, but I'm always looking for what mentor

457
00:20:06,620 --> 00:20:09,000
can inspire, can come in a different angle.

458
00:20:09,000 --> 00:20:10,600
So I appreciate you, bro, a lot.

459
00:20:11,440 --> 00:20:15,200
And let's dive in for those listening as well.

460
00:20:15,200 --> 00:20:18,720
We'll jump right into what's your vision

461
00:20:18,720 --> 00:20:21,120
for those that you serve, Justin?

462
00:20:21,120 --> 00:20:23,560
What do you hope to see them achieve?

463
00:20:23,560 --> 00:20:25,560
In 30 seconds or less,

464
00:20:25,560 --> 00:20:27,720
it's not helping them make more money.

465
00:20:27,720 --> 00:20:28,560
That's the easy part,

466
00:20:28,560 --> 00:20:31,600
helping you get commissions, get promoted.

467
00:20:31,600 --> 00:20:33,160
Yeah, that's the easy part.

468
00:20:33,160 --> 00:20:35,480
My goal with anyone that I work with

469
00:20:35,480 --> 00:20:36,640
is that five years from now,

470
00:20:36,640 --> 00:20:39,680
your life is fundamentally in a better place.

471
00:20:39,680 --> 00:20:42,300
So, yeah, that's not just your career,

472
00:20:42,300 --> 00:20:44,520
that's your finances, that's your relationships,

473
00:20:44,520 --> 00:20:46,480
that's your body, your health and vitality,

474
00:20:46,480 --> 00:20:50,400
your spirituality, all of those things are improved.

475
00:20:50,400 --> 00:20:54,160
And the vehicle of sales is a mechanism

476
00:20:54,160 --> 00:20:56,760
that's leveraged to help you get there.

477
00:20:56,760 --> 00:20:57,600
I love that.

478
00:20:58,600 --> 00:21:00,480
One of my favorite quotes from a good friend of mine,

479
00:21:00,480 --> 00:21:03,480
named Gage, when I was going through divorce,

480
00:21:03,480 --> 00:21:05,600
for good reasons, he told me, he said,

481
00:21:05,600 --> 00:21:08,900
Jackson, you can't watch a tree grow.

482
00:21:10,360 --> 00:21:11,680
It doesn't happen that way.

483
00:21:11,680 --> 00:21:14,960
And he was referring to my efforts

484
00:21:14,960 --> 00:21:18,240
to resolve things, to fix things.

485
00:21:18,240 --> 00:21:21,400
And some people are not necessarily sharing the perspective

486
00:21:21,400 --> 00:21:22,960
of being able to recognize the changes.

487
00:21:22,960 --> 00:21:26,280
And he's like, dude, you're doing everything you can.

488
00:21:26,280 --> 00:21:28,720
It's gonna take years of development

489
00:21:28,720 --> 00:21:33,240
for the cultivation to be appreciated by others.

490
00:21:33,240 --> 00:21:36,560
But that's cool that you map it out

491
00:21:36,560 --> 00:21:38,320
based on that five years, I appreciate that.

492
00:21:38,320 --> 00:21:41,800
So let's shift gears completely.

493
00:21:41,800 --> 00:21:44,040
What's your worst business experience ever?

494
00:21:45,560 --> 00:21:46,400
Is this my personal?

495
00:21:46,400 --> 00:21:47,640
I have a feeling it's not as hard

496
00:21:47,640 --> 00:21:50,520
as the personal adversities we've gone through.

497
00:21:51,520 --> 00:21:52,840
When you've been through hell and back,

498
00:21:52,840 --> 00:21:54,720
everything else is a cakewalk.

499
00:21:54,720 --> 00:21:57,360
That's what I love to say.

500
00:21:57,360 --> 00:22:00,800
But do you mean my worst personal business experience?

501
00:22:00,800 --> 00:22:03,040
Or it's been so bad working in sales?

502
00:22:04,360 --> 00:22:05,440
Either one is fine.

503
00:22:05,440 --> 00:22:06,960
The goal is for those listening

504
00:22:06,960 --> 00:22:10,520
who've been through similar or gone through something similar,

505
00:22:10,520 --> 00:22:12,040
just kind of give them a little bit of a vision

506
00:22:12,040 --> 00:22:15,760
of what occurred, how you might've handled it,

507
00:22:15,760 --> 00:22:18,200
that situation, action, result type of situation.

508
00:22:18,200 --> 00:22:20,640
So feel free to go either way.

509
00:22:20,640 --> 00:22:25,240
Yeah, I mean, very recently I ran into a situation

510
00:22:25,240 --> 00:22:30,240
where I was working with someone to become a client.

511
00:22:30,240 --> 00:22:35,240
And what I realized is this wasn't the right person

512
00:22:35,320 --> 00:22:40,320
for my profile and I still pursued them anyways.

513
00:22:42,560 --> 00:22:45,880
And it wasn't, I shouldn't have done that.

514
00:22:45,880 --> 00:22:46,720
And it was a bad experience for them,

515
00:22:46,720 --> 00:22:48,440
it was a bad experience for me.

516
00:22:48,440 --> 00:22:52,040
But as a new entrepreneur, I'm like,

517
00:22:52,040 --> 00:22:54,080
hey, I'm just getting scrappy.

518
00:22:54,080 --> 00:22:54,920
Yeah.

519
00:22:54,920 --> 00:22:57,800
And it blew up in my face a little bit.

520
00:22:57,800 --> 00:23:00,160
It blew up in my face a little bit.

521
00:23:00,160 --> 00:23:03,320
So for me, it was a really big wake up call,

522
00:23:04,200 --> 00:23:06,680
a really big wake up call to make sure

523
00:23:06,680 --> 00:23:09,840
that I get crystal clear on who I serve.

524
00:23:09,840 --> 00:23:12,560
And most importantly, who I don't serve.

525
00:23:12,560 --> 00:23:16,800
So I'm focused there because my journey

526
00:23:16,800 --> 00:23:20,600
as an entrepreneur is, I'm new on the journey.

527
00:23:20,600 --> 00:23:23,960
So if there's people watching that are a few years in,

528
00:23:23,960 --> 00:23:25,400
I'm not there yet.

529
00:23:25,400 --> 00:23:28,040
And this answer to this question might be very different

530
00:23:28,040 --> 00:23:29,600
a year from now.

531
00:23:29,600 --> 00:23:30,600
Right.

532
00:23:30,600 --> 00:23:33,480
Yeah, but that was something that was a big wake up call

533
00:23:33,480 --> 00:23:37,680
for me, just getting focused on who I should be serving

534
00:23:37,680 --> 00:23:38,720
and who I shouldn't.

535
00:23:40,000 --> 00:23:41,000
Absolutely.

536
00:23:41,000 --> 00:23:44,480
And so if you're listening to this,

537
00:23:44,480 --> 00:23:48,840
it could be helpful to create a list of the big 10s

538
00:23:48,840 --> 00:23:52,000
of the big 10 do, who you wanna work with,

539
00:23:52,000 --> 00:23:57,000
and the big 10 of what disqualifies somebody.

540
00:23:57,240 --> 00:23:58,360
That's a good starting point.

541
00:23:58,360 --> 00:23:59,800
If you haven't done that exercise,

542
00:23:59,800 --> 00:24:01,240
I do highly recommend it.

543
00:24:01,240 --> 00:24:04,600
It's also great advice for a relationship in general.

544
00:24:04,600 --> 00:24:06,800
So well said on that.

545
00:24:06,800 --> 00:24:08,640
And thanks for being vulnerable with it.

546
00:24:08,640 --> 00:24:11,880
What's your best experience in business, Ben?

547
00:24:12,960 --> 00:24:14,360
I love helping people.

548
00:24:14,360 --> 00:24:17,080
There's nothing that makes me feel more alive

549
00:24:17,080 --> 00:24:19,800
than seeing someone succeed,

550
00:24:19,800 --> 00:24:23,000
helping someone break through a barrier,

551
00:24:23,000 --> 00:24:27,120
whether that's closing the largest deal of their life,

552
00:24:27,120 --> 00:24:30,480
get promoted, land their dream job,

553
00:24:31,600 --> 00:24:34,800
have a better relationship with their spouse,

554
00:24:34,800 --> 00:24:37,000
because believe it or not, that's one of the things.

555
00:24:37,000 --> 00:24:39,640
I'm not a marriage counselor,

556
00:24:39,640 --> 00:24:42,680
but one of the principles that I teach people

557
00:24:43,840 --> 00:24:45,120
and backs their personal life.

558
00:24:45,120 --> 00:24:49,400
So for context here, what I teach people

559
00:24:49,400 --> 00:24:51,600
is how to master the three Cs.

560
00:24:52,480 --> 00:24:55,520
And the three Cs are how to master your conscience,

561
00:24:55,520 --> 00:24:58,480
master your craft, and master your career.

562
00:24:58,480 --> 00:25:00,320
So what I said earlier on the podcast,

563
00:25:00,320 --> 00:25:04,040
mentioning most salespeople focus on the wrong area,

564
00:25:04,040 --> 00:25:07,320
because when they come to me for coaching,

565
00:25:07,320 --> 00:25:10,440
and they say, I need to be better at handling objections.

566
00:25:10,440 --> 00:25:12,200
I need to be better at closing.

567
00:25:12,200 --> 00:25:14,360
I need to be better at negotiation.

568
00:25:14,360 --> 00:25:16,080
It's very tactical, right?

569
00:25:16,880 --> 00:25:18,720
And don't get me wrong, there's skills and assets

570
00:25:18,720 --> 00:25:20,120
you need to learn to do that.

571
00:25:21,480 --> 00:25:26,440
But usually there's much bigger problems

572
00:25:26,440 --> 00:25:29,600
related to their mindset, their psychology,

573
00:25:30,520 --> 00:25:32,880
because if your mind is in the right place,

574
00:25:32,880 --> 00:25:35,120
everything else falls into place.

575
00:25:35,120 --> 00:25:36,680
So I work with that mind,

576
00:25:36,680 --> 00:25:38,800
getting in line with what their purpose is,

577
00:25:38,800 --> 00:25:40,240
getting clear on where they're at,

578
00:25:40,240 --> 00:25:42,760
current state, in all areas of their life,

579
00:25:42,760 --> 00:25:44,560
not just their career,

580
00:25:44,560 --> 00:25:46,760
because it doesn't matter how much money you make,

581
00:25:46,760 --> 00:25:49,080
it doesn't matter what your title is.

582
00:25:49,080 --> 00:25:52,040
If you're not enjoying life, your life sucks, right?

583
00:25:52,040 --> 00:25:53,560
So what I work with people on is,

584
00:25:53,560 --> 00:25:56,320
how do you improve in all areas of your life,

585
00:25:56,320 --> 00:25:59,000
and leverage the career as a vehicle?

586
00:25:59,920 --> 00:26:02,880
So when I see people that come to me and I say,

587
00:26:02,880 --> 00:26:04,720
hey, how are we showing up today?

588
00:26:04,720 --> 00:26:06,880
10 is the best day of your life,

589
00:26:06,880 --> 00:26:09,240
one, to work day of your life,

590
00:26:10,160 --> 00:26:12,120
and they start working with me,

591
00:26:12,120 --> 00:26:14,200
and I'm at like a two or three,

592
00:26:14,200 --> 00:26:16,240
and they're really in a dark place.

593
00:26:16,240 --> 00:26:19,120
And then after 30 days of working together,

594
00:26:19,120 --> 00:26:20,840
you know, they're showing up like a seven or eight,

595
00:26:20,840 --> 00:26:25,240
and I could just tell their energy is different, right?

596
00:26:25,240 --> 00:26:27,280
And we haven't even gotten the sales coaching yet, right?

597
00:26:27,280 --> 00:26:28,440
That's the fun part.

598
00:26:28,440 --> 00:26:29,400
Right.

599
00:26:29,400 --> 00:26:32,520
And just seeing those breakthroughs happen,

600
00:26:32,520 --> 00:26:34,240
and the dots connect,

601
00:26:34,240 --> 00:26:37,080
seeing the light bulbs happen, the moments,

602
00:26:37,080 --> 00:26:38,480
it's so rewarding.

603
00:26:38,480 --> 00:26:40,720
I love it so much.

604
00:26:40,720 --> 00:26:41,880
Oh, that's awesome, man.

605
00:26:41,880 --> 00:26:44,200
It is, and it's funny how much

606
00:26:44,200 --> 00:26:49,200
the mindset, you know, the tone, the cadence,

607
00:26:49,240 --> 00:26:52,640
you know, is all, really tone, cadence,

608
00:26:52,640 --> 00:26:55,920
and your ability to act according to your career

609
00:26:55,920 --> 00:27:00,520
is amplified, or it's also crushed by your ability

610
00:27:00,520 --> 00:27:01,800
to control your mindset, right?

611
00:27:01,800 --> 00:27:02,640
Or your consciousness.

612
00:27:02,640 --> 00:27:05,560
So I love that, that you're focusing on that.

613
00:27:05,560 --> 00:27:08,360
You also strike me as somebody who lives

614
00:27:08,360 --> 00:27:09,960
in the moment of the journey.

615
00:27:09,960 --> 00:27:12,360
Like you're appreciating the journey itself, you know,

616
00:27:12,360 --> 00:27:14,000
rather than looking at that destination,

617
00:27:14,000 --> 00:27:16,320
what I heard you say was about, you know,

618
00:27:16,320 --> 00:27:19,000
whenever your time comes, right, many moons from now,

619
00:27:19,880 --> 00:27:22,440
you know, that you just wanna know that you gave it your all,

620
00:27:22,440 --> 00:27:25,880
you gave it your best, you maximized the opportunity.

621
00:27:25,880 --> 00:27:27,880
And if you're listening to this right now,

622
00:27:27,880 --> 00:27:30,120
and that's something that you're putting off,

623
00:27:30,120 --> 00:27:32,960
consider the mechanisms, the opportunities

624
00:27:32,960 --> 00:27:35,800
you can put in place to live in the moment now,

625
00:27:35,800 --> 00:27:38,840
you know, to seize the day, so to speak,

626
00:27:38,840 --> 00:27:40,560
even if that means turning this podcast off

627
00:27:40,560 --> 00:27:43,200
and going for a walk, you know, and getting out there

628
00:27:43,200 --> 00:27:47,400
and looking at the clouds, looking at the trees,

629
00:27:47,400 --> 00:27:50,360
realizing how they affect you on a daily basis,

630
00:27:50,360 --> 00:27:51,880
those little things can matter.

631
00:27:52,760 --> 00:27:54,480
I don't know if y'all heard the bell,

632
00:27:54,480 --> 00:27:57,040
but I had a little bell go off just now.

633
00:27:57,040 --> 00:27:58,200
It's not something I share with people,

634
00:27:58,200 --> 00:28:00,120
but it is one of my tokens.

635
00:28:00,120 --> 00:28:01,760
It's my prayer bell.

636
00:28:01,760 --> 00:28:04,080
And I don't miss it because I have it, you know,

637
00:28:04,080 --> 00:28:08,600
otherwise I would, but it reminds me to be grateful.

638
00:28:08,600 --> 00:28:11,200
You know, it reminds me to, oh yeah, you know,

639
00:28:11,200 --> 00:28:13,280
the most important thing in life for me,

640
00:28:13,280 --> 00:28:16,320
my connection to my God, like I need to make sure

641
00:28:16,320 --> 00:28:17,320
that that happens.

642
00:28:17,320 --> 00:28:21,280
And so there's things that you can do

643
00:28:21,280 --> 00:28:24,640
to empower yourself to work on your consciousness.

644
00:28:24,640 --> 00:28:26,200
One of the greatest things that you can do

645
00:28:26,200 --> 00:28:30,680
is have a mentor like Jay, like Justin Jay,

646
00:28:30,680 --> 00:28:35,680
who is aware, right, that's his primary focus,

647
00:28:35,800 --> 00:28:37,800
is to make sure that that happens.

648
00:28:37,800 --> 00:28:40,400
And yes, I do agree, that can be a huge thing.

649
00:28:40,400 --> 00:28:43,200
So let's dive into one more powerful lesson.

650
00:28:43,200 --> 00:28:46,280
What's another powerful lesson that visionaries can learn

651
00:28:46,280 --> 00:28:49,720
from your experience so far as a business owner

652
00:28:49,720 --> 00:28:53,080
or from your path that led you to start the company?

653
00:28:55,600 --> 00:28:58,280
I'll give, do you mind if I give two?

654
00:28:58,280 --> 00:28:59,440
Of course, man, no, not at all.

655
00:28:59,440 --> 00:29:01,840
Anybody mind if you'd mind, tell us in the comments.

656
00:29:01,840 --> 00:29:04,760
But yeah, man, let's hit it, let's hit both.

657
00:29:05,920 --> 00:29:07,840
The first is wrapping your head around

658
00:29:07,840 --> 00:29:11,560
what you fundamentally do with your business or in sales,

659
00:29:11,560 --> 00:29:14,600
because if you don't have sales, you don't have a business.

660
00:29:14,600 --> 00:29:15,440
Right, because if you don't have sales,

661
00:29:15,440 --> 00:29:17,320
you don't have customers.

662
00:29:17,320 --> 00:29:18,160
That's right.

663
00:29:18,160 --> 00:29:20,320
And this is one of the things that I coach people on

664
00:29:20,320 --> 00:29:21,400
if they're struggling.

665
00:29:22,320 --> 00:29:24,440
What a lot of people struggle to do in sales

666
00:29:24,440 --> 00:29:27,640
is they don't grasp what they're doing.

667
00:29:28,640 --> 00:29:31,440
And they think, oh, and when I'm selling,

668
00:29:31,440 --> 00:29:33,720
I'm trying to convince them to work with me,

669
00:29:33,720 --> 00:29:36,880
and sell them on the value of working with me, right?

670
00:29:36,880 --> 00:29:40,600
Which is fair to think that way.

671
00:29:40,600 --> 00:29:43,480
But the reality is if you uplevel your thinking,

672
00:29:44,360 --> 00:29:47,920
what we do, you know when I say this tongue in cheek,

673
00:29:47,920 --> 00:29:50,960
in sales is we do God's work.

674
00:29:50,960 --> 00:29:54,160
And what I mean by that is we help people.

675
00:29:55,920 --> 00:29:58,760
Your job in sales is to help people at the end of the day,

676
00:29:58,760 --> 00:30:00,840
nothing more, nothing less.

677
00:30:00,840 --> 00:30:05,840
Now, there's been some bad characters in this profession

678
00:30:05,920 --> 00:30:09,200
that of course have put a bad taste in people's mouth,

679
00:30:09,200 --> 00:30:10,640
just like in any profession.

680
00:30:11,560 --> 00:30:13,680
But a salesperson's job fundamentally

681
00:30:13,680 --> 00:30:15,920
is to help make someone else's life better.

682
00:30:17,680 --> 00:30:21,240
And I'll give you an example of how I explain this to people.

683
00:30:21,240 --> 00:30:24,720
Let's say you're meeting with someone

684
00:30:24,720 --> 00:30:28,760
and they have stage four cancer,

685
00:30:28,760 --> 00:30:31,000
and they don't have much time left.

686
00:30:31,000 --> 00:30:36,000
And you have this wonder drug that just came out,

687
00:30:36,280 --> 00:30:40,240
that you know will fix them, right?

688
00:30:40,240 --> 00:30:42,000
And you're working with them,

689
00:30:43,040 --> 00:30:45,680
and they're like, no, not interested, right?

690
00:30:45,680 --> 00:30:47,640
But like, this is a loved one of yours,

691
00:30:47,640 --> 00:30:49,520
you know, friend, a family, whatever.

692
00:30:50,920 --> 00:30:54,280
What are you gonna do to save their life?

693
00:30:54,280 --> 00:30:55,600
You're gonna do whatever it takes.

694
00:30:55,600 --> 00:30:59,160
You do whatever it takes, you don't care what they say.

695
00:30:59,160 --> 00:31:03,080
I'll duct tape you to the bed and force you to take the pill.

696
00:31:03,080 --> 00:31:05,160
And I don't care if you hate me in the process,

697
00:31:05,160 --> 00:31:08,680
because saving your life is way more important

698
00:31:08,680 --> 00:31:12,000
than this discomfort that we have right now.

699
00:31:12,000 --> 00:31:13,360
Yeah.

700
00:31:13,360 --> 00:31:15,240
So think about it as sales.

701
00:31:15,240 --> 00:31:17,320
If you're struggling with the discomfort

702
00:31:17,320 --> 00:31:19,360
of interrupting someone's day,

703
00:31:19,360 --> 00:31:22,240
cold calling them, overcoming objection,

704
00:31:22,240 --> 00:31:24,920
challenging their point of view on something,

705
00:31:24,920 --> 00:31:27,000
it's because you're not connecting the dots

706
00:31:27,000 --> 00:31:30,800
in your own head, that you're really there to help them.

707
00:31:30,800 --> 00:31:32,640
And this adversity that you're facing,

708
00:31:32,640 --> 00:31:37,440
this discomfort intention that's in the selling motion,

709
00:31:37,440 --> 00:31:39,760
is the required mechanism for you

710
00:31:39,760 --> 00:31:40,840
to get to the end destination,

711
00:31:40,840 --> 00:31:43,280
which is helping their life be better.

712
00:31:43,280 --> 00:31:45,080
So you gotta grasp that.

713
00:31:45,080 --> 00:31:48,720
If you don't grasp that, you're gonna struggle.

714
00:31:48,720 --> 00:31:50,560
You're gonna struggle.

715
00:31:50,560 --> 00:31:51,920
That's the first thing.

716
00:31:51,920 --> 00:31:53,320
Second thing, this actually hits

717
00:31:53,320 --> 00:31:55,600
to one of the things that you called out earlier.

718
00:31:56,600 --> 00:31:59,920
You mentioned, I am present, I enjoy every day.

719
00:32:00,840 --> 00:32:02,240
The reality is,

720
00:32:04,040 --> 00:32:07,240
the reality is I haven't always been like that.

721
00:32:07,240 --> 00:32:10,200
I've been blessed with adversity,

722
00:32:10,200 --> 00:32:11,720
so that gave me perspective on,

723
00:32:11,720 --> 00:32:14,640
okay, I can't waste this thing called life.

724
00:32:15,600 --> 00:32:18,920
So I've been extremely hungry and driven to achieve more,

725
00:32:18,920 --> 00:32:22,840
but in doing so, I suffered from the achiever's curse,

726
00:32:23,720 --> 00:32:28,720
which is, if I set 10 goals and I achieve nine of them,

727
00:32:29,080 --> 00:32:30,440
I'm not happy about the nine,

728
00:32:30,440 --> 00:32:32,640
I'm pissed off about the one that I didn't do.

729
00:32:34,160 --> 00:32:37,400
Now, not all those are created equal, of course,

730
00:32:37,400 --> 00:32:41,640
but now I've learned and I make it a priority

731
00:32:41,640 --> 00:32:45,520
to celebrate the micro victories along the way,

732
00:32:45,520 --> 00:32:47,920
because the journey is the destination.

733
00:32:47,920 --> 00:32:49,880
So starting a business,

734
00:32:49,880 --> 00:32:53,480
because I have that mindset already ingrained in me

735
00:32:53,480 --> 00:32:55,240
in alignment with my identity,

736
00:32:55,240 --> 00:32:57,480
it's actually one of my core values to enjoy.

737
00:32:59,520 --> 00:33:01,400
If I just have a good call,

738
00:33:01,400 --> 00:33:05,400
or if I update my newsletter,

739
00:33:05,400 --> 00:33:07,320
or if I put out a piece of content,

740
00:33:09,720 --> 00:33:12,920
I respond to emails in a timely fashion.

741
00:33:12,920 --> 00:33:16,040
Those are micro wins that I celebrate,

742
00:33:16,040 --> 00:33:18,000
so then I enjoy myself,

743
00:33:18,000 --> 00:33:20,280
because otherwise you're just gonna only celebrate,

744
00:33:20,280 --> 00:33:23,400
oh, we got new clients, we got more dollars in the door.

745
00:33:23,400 --> 00:33:24,760
And if that's the case,

746
00:33:24,760 --> 00:33:29,560
your identity is 100% attached to the scoreboard.

747
00:33:31,320 --> 00:33:33,560
And that's now what success is.

748
00:33:33,560 --> 00:33:37,040
Success is enjoying this thing.

749
00:33:38,080 --> 00:33:40,800
And regardless of how much money is in your bank account,

750
00:33:40,800 --> 00:33:42,840
it's enjoying the journey.

751
00:33:42,840 --> 00:33:47,560
So that's be some advice that I share with people

752
00:33:48,880 --> 00:33:51,640
and my coaching that would definitely apply

753
00:33:51,640 --> 00:33:53,800
to be a bad entrepreneur.

754
00:33:53,800 --> 00:33:54,680
I love that.

755
00:33:54,680 --> 00:33:58,480
And so you associated the reality

756
00:33:58,480 --> 00:34:00,600
that there's people who,

757
00:34:00,600 --> 00:34:02,480
whether they mean to or not,

758
00:34:02,480 --> 00:34:04,960
they place their identity

759
00:34:04,960 --> 00:34:07,680
in correlation with their scoreboard.

760
00:34:07,680 --> 00:34:11,000
And there's also people who place their identity

761
00:34:11,000 --> 00:34:14,000
as intertwined with their role.

762
00:34:14,000 --> 00:34:16,640
You probably know what book I pulled that from.

763
00:34:16,640 --> 00:34:21,640
And what would you define a person's identity as, Justin?

764
00:34:25,000 --> 00:34:28,920
My identity is what's aligned with my core beliefs

765
00:34:28,920 --> 00:34:30,560
and my core values in other words,

766
00:34:30,560 --> 00:34:33,440
and my principles, however you wanna word it.

767
00:34:33,440 --> 00:34:37,280
But these are the things that I align my belief system to,

768
00:34:37,280 --> 00:34:38,280
that's my identity.

769
00:34:38,280 --> 00:34:43,280
So with my identity aligning with my core values is,

770
00:34:43,360 --> 00:34:45,400
execute, evolve, enjoy.

771
00:34:47,320 --> 00:34:50,240
Execute means I control with 100% of my control.

772
00:34:51,160 --> 00:34:53,800
Evolve means I aim to get a little bit better every day

773
00:34:53,800 --> 00:34:55,440
in all areas of my life.

774
00:34:55,440 --> 00:34:57,680
And enjoy means I enjoy the journey.

775
00:34:57,680 --> 00:35:01,000
And those are the things that I care about

776
00:35:01,000 --> 00:35:03,360
because that's my identity.

777
00:35:03,360 --> 00:35:06,440
And I use that during my journey.

778
00:35:06,440 --> 00:35:09,880
And I use that to own myself accountable

779
00:35:09,880 --> 00:35:12,840
to make sure I'm doing the right things every day.

780
00:35:12,840 --> 00:35:16,720
I do that to make sure that I'm having fun along the way

781
00:35:17,600 --> 00:35:20,600
and making the most of this thing, being grateful.

782
00:35:20,600 --> 00:35:23,360
So that's how I think about identity at least.

783
00:35:23,360 --> 00:35:24,200
I like it.

784
00:35:24,200 --> 00:35:27,680
It aligns with the idea of being the virtue.

785
00:35:30,040 --> 00:35:33,480
Like some people believe in becoming, being love.

786
00:35:33,480 --> 00:35:37,680
And I'm a big fan of the book,

787
00:35:37,680 --> 00:35:40,280
You Can't Teach a Kid to Ride a Bike at a Seminar.

788
00:35:40,280 --> 00:35:41,520
Why David Sandler?

789
00:35:41,520 --> 00:35:43,080
Yeah, I know Sandler.

790
00:35:43,080 --> 00:35:45,080
Yep, and that first chapter, man,

791
00:35:45,080 --> 00:35:48,840
I wish people would read it regularly, often.

792
00:35:48,840 --> 00:35:51,360
Cause he talks about that identity versus role concept

793
00:35:51,360 --> 00:35:53,720
that you just talked about with identity versus scoreboard.

794
00:35:53,720 --> 00:35:56,680
And when you, again, when you lose sight

795
00:35:56,680 --> 00:36:00,280
of your true identity and you become associated

796
00:36:00,280 --> 00:36:03,800
with the outcomes or with the thing

797
00:36:03,800 --> 00:36:05,240
that you're supposed to accomplish,

798
00:36:05,240 --> 00:36:08,560
then all of a sudden you lose sight of your own value.

799
00:36:08,560 --> 00:36:12,040
Whereas recognizing our identity is our intrinsic value.

800
00:36:12,040 --> 00:36:14,680
Like we are inherently valuable.

801
00:36:14,680 --> 00:36:15,720
We're so valuable.

802
00:36:15,720 --> 00:36:17,920
You can't put a quantification on our value

803
00:36:17,920 --> 00:36:20,360
and we should never lose sight of that.

804
00:36:20,360 --> 00:36:24,400
In my case, that would be defined as the son of God.

805
00:36:24,400 --> 00:36:28,280
As a role, still, like you gotta be careful with that

806
00:36:28,280 --> 00:36:32,200
of realizing like, okay, that's still a part of who I am

807
00:36:32,200 --> 00:36:33,800
or it's what I do as well,

808
00:36:33,800 --> 00:36:36,640
but my identity is intrinsic in nature.

809
00:36:36,640 --> 00:36:40,240
I am just valuable because I exist.

810
00:36:40,240 --> 00:36:43,120
And that same concept, I believe applies

811
00:36:43,120 --> 00:36:45,120
to every single human being on the planet.

812
00:36:46,400 --> 00:36:49,760
And then like you said, being able to live in the moment,

813
00:36:49,760 --> 00:36:51,320
appreciate the journey.

814
00:36:51,320 --> 00:36:53,200
One thing that I love that you used to celebrate

815
00:36:53,200 --> 00:36:55,000
in the victory is like the little victories.

816
00:36:55,000 --> 00:36:58,560
And you talked about this magic pill.

817
00:36:58,560 --> 00:37:00,360
I would add, I get to add nuance.

818
00:37:00,360 --> 00:37:01,760
That's what's fun about my role.

819
00:37:01,760 --> 00:37:04,200
You get to do the hard part of defining

820
00:37:04,200 --> 00:37:05,320
the answer to the question

821
00:37:05,320 --> 00:37:07,800
and then I just get to come in and kind of commentate.

822
00:37:07,800 --> 00:37:10,360
So those of you listening know that I'm building

823
00:37:10,360 --> 00:37:12,320
off of what Justin Jay just shared with us.

824
00:37:12,320 --> 00:37:15,560
And that magic pill, if you're in a sales position

825
00:37:15,560 --> 00:37:16,800
where you can't feel that,

826
00:37:17,760 --> 00:37:20,960
where you don't feel like you're representing the magic pill

827
00:37:20,960 --> 00:37:22,520
that can save lives,

828
00:37:22,520 --> 00:37:26,960
or you're putting something in front of people

829
00:37:26,960 --> 00:37:31,120
and you don't believe in it, do yourself a favor.

830
00:37:31,120 --> 00:37:34,120
Find your belief and why it's valuable

831
00:37:34,120 --> 00:37:38,040
or find your way out because you're ultimately

832
00:37:38,040 --> 00:37:40,360
in a small respect selling your soul.

833
00:37:41,280 --> 00:37:43,240
And you're pushing something onto people

834
00:37:43,240 --> 00:37:44,840
that's not in their best interest.

835
00:37:44,840 --> 00:37:47,280
And that is going to play with your mind

836
00:37:47,280 --> 00:37:49,480
in disastrous ways as well as your heart.

837
00:37:49,480 --> 00:37:50,760
And it's gonna hold you.

838
00:37:50,760 --> 00:37:52,880
You might be able to harden your heart

839
00:37:52,880 --> 00:37:56,200
and cloud your mind enough to get by with it.

840
00:37:56,200 --> 00:37:58,160
That's not what life's about.

841
00:37:58,160 --> 00:38:00,440
Life's about caring about what you do

842
00:38:00,440 --> 00:38:01,760
and the impact that you make on others

843
00:38:01,760 --> 00:38:04,560
in my humble opinion.

844
00:38:04,560 --> 00:38:06,360
And when you do that,

845
00:38:06,360 --> 00:38:09,560
there's just a depth of success that comes

846
00:38:09,560 --> 00:38:12,720
that no scoreboard can quantify either.

847
00:38:12,720 --> 00:38:15,440
It's just a feeling that you get to love and embrace

848
00:38:15,440 --> 00:38:17,280
and you get to sleep peacefully.

849
00:38:17,280 --> 00:38:19,600
So if you have a company and you have a service

850
00:38:19,600 --> 00:38:22,000
or a product and you're trying to dig in,

851
00:38:22,000 --> 00:38:23,440
that doesn't mean abandon it.

852
00:38:23,440 --> 00:38:26,000
My first step of advice was explore it.

853
00:38:26,000 --> 00:38:28,120
How is it helping people?

854
00:38:28,120 --> 00:38:30,840
Is it changing?

855
00:38:30,840 --> 00:38:33,200
Is it creating a quantifiable change

856
00:38:33,200 --> 00:38:34,840
or a change that you can feel in your heart

857
00:38:34,840 --> 00:38:36,800
that matters for people?

858
00:38:36,800 --> 00:38:38,720
And if that lines in your heart and your mind,

859
00:38:38,720 --> 00:38:39,840
then stick with it.

860
00:38:39,840 --> 00:38:42,480
Keep refining it, keep figuring out how to represent

861
00:38:42,480 --> 00:38:43,320
as well as you can.

862
00:38:43,320 --> 00:38:46,800
But if you can't, with conviction,

863
00:38:46,800 --> 00:38:48,360
drive people towards the discomfort

864
00:38:48,360 --> 00:38:50,840
of making change in their lives,

865
00:38:50,840 --> 00:38:53,280
then you're probably missing out on making the type

866
00:38:53,280 --> 00:38:55,280
of impact that you could.

867
00:38:55,280 --> 00:38:57,720
So thanks for driving me to that, Justin Jay.

868
00:38:57,720 --> 00:39:01,960
And what else would you like to add today?

869
00:39:04,320 --> 00:39:09,320
I would say, I call my coaching program

870
00:39:10,800 --> 00:39:12,520
Beautiful Savage Sales Academy

871
00:39:13,360 --> 00:39:18,120
because it's common for people to know,

872
00:39:18,120 --> 00:39:20,200
hey, you gotta have a little bit of that killer instinct

873
00:39:20,200 --> 00:39:21,800
to be like really good in sales.

874
00:39:22,880 --> 00:39:23,720
That's very common there.

875
00:39:23,720 --> 00:39:27,800
But one of the things that people don't think about

876
00:39:27,800 --> 00:39:30,560
is what mercenaries don't scale.

877
00:39:30,560 --> 00:39:33,600
So what I work with people on is how to help them

878
00:39:33,600 --> 00:39:36,600
unleash their inner savage, because everyone's got one.

879
00:39:38,320 --> 00:39:41,040
But also help them understand what it's like

880
00:39:41,040 --> 00:39:44,040
to have a beautiful soul in the process.

881
00:39:45,080 --> 00:39:46,280
And everyone's got it and it's figuring out

882
00:39:46,280 --> 00:39:48,400
what it's like to be a salesperson.

883
00:39:48,400 --> 00:39:49,600
So the thing to know is,

884
00:39:49,600 --> 00:39:51,840
the reason why I called it the tripod earlier

885
00:39:51,840 --> 00:39:55,040
is if you master your craft,

886
00:39:55,040 --> 00:39:57,440
meaning you become a great salesperson,

887
00:39:57,440 --> 00:40:01,720
but you don't get your head right, the tripod falls over.

888
00:40:01,720 --> 00:40:04,880
You need all three legs to be standing

889
00:40:04,880 --> 00:40:07,720
for the tripod to work.

890
00:40:07,720 --> 00:40:09,560
So that's the way you gotta work on all three.

891
00:40:09,560 --> 00:40:12,360
And the other thing is, you might be good at sales,

892
00:40:12,360 --> 00:40:15,120
but you may not know how to play the game.

893
00:40:15,120 --> 00:40:18,320
Starting a business, there's rules to this game.

894
00:40:18,320 --> 00:40:20,080
You gotta learn them.

895
00:40:20,080 --> 00:40:21,000
Or you know how to play them,

896
00:40:21,000 --> 00:40:23,000
otherwise you're gonna need to play it.

897
00:40:23,000 --> 00:40:25,640
So that's what I work with people on.

898
00:40:26,840 --> 00:40:28,400
And everyone can do it,

899
00:40:29,280 --> 00:40:32,280
whether they leverage me or someone else.

900
00:40:32,280 --> 00:40:34,720
But it's really fun when people realize that.

901
00:40:35,800 --> 00:40:36,640
I love that, man.

902
00:40:36,640 --> 00:40:40,680
Well, thank you for an incredibly holistic interview.

903
00:40:40,680 --> 00:40:43,960
Those of you listening, we'd love to hear in the comments

904
00:40:43,960 --> 00:40:46,000
what your thoughts are, what you're working on,

905
00:40:46,000 --> 00:40:49,560
what magic pill are you sharing with the world

906
00:40:49,560 --> 00:40:50,640
to help people?

907
00:40:50,640 --> 00:40:52,920
And if you have any questions for us,

908
00:40:52,920 --> 00:40:54,440
feel free to hit us in a comment.

909
00:40:54,440 --> 00:40:57,760
I know Justin J is just as likely to respond as I am,

910
00:40:57,760 --> 00:41:00,920
as well as my team, to make sure you're well taken care of.

911
00:41:00,920 --> 00:41:04,200
You can reach out to Justin J on LinkedIn as well.

912
00:41:05,080 --> 00:41:07,240
That's where him and I have connected.

913
00:41:07,240 --> 00:41:12,240
And you can also check the show notes for vision pros.

914
00:41:14,240 --> 00:41:17,240
Justin, I'd love to have you back someday on the show.

915
00:41:17,240 --> 00:41:21,240
I'd love to dive in deeper to the concepts of consciousness,

916
00:41:21,240 --> 00:41:24,160
craft and career to help people further.

917
00:41:24,160 --> 00:41:26,320
But in the meantime, everybody who's listening,

918
00:41:26,320 --> 00:41:28,680
that masterclass that we just showcased,

919
00:41:28,680 --> 00:41:30,960
feel free to go sign up to that

920
00:41:30,960 --> 00:41:34,200
and see how he can help rock your brand

921
00:41:34,200 --> 00:41:35,640
and move you forward the same way

922
00:41:35,640 --> 00:41:37,360
he did for Salesforce and others.

923
00:41:37,360 --> 00:41:38,960
And thank you for being here, my friend.

924
00:41:38,960 --> 00:41:41,560
Yeah, thank you so much for having me.

925
00:41:41,560 --> 00:41:42,640
I love the conversation.

926
00:41:42,640 --> 00:41:44,640
I love the depth to it.

927
00:41:44,640 --> 00:41:45,720
So thank you for having me.

928
00:41:45,720 --> 00:41:50,720
And then if anyone wants to join the free live masterclass

929
00:41:50,720 --> 00:41:52,040
that I'm hosting tomorrow,

930
00:41:53,160 --> 00:41:56,040
the link to it is right on my LinkedIn profile.

931
00:41:56,040 --> 00:41:58,880
So, yeah.

932
00:41:58,880 --> 00:42:00,920
And that is live.

933
00:42:00,920 --> 00:42:01,760
Yeah.

934
00:42:02,760 --> 00:42:03,600
All right, cool.

935
00:42:03,600 --> 00:42:05,800
So I'll drop it right there too in the comments

936
00:42:05,800 --> 00:42:06,640
so that you guys have it.

937
00:42:06,640 --> 00:42:10,080
And everybody have a fantastic rest of your day.

938
00:42:10,080 --> 00:42:13,080
Justin, I'll see you right after we wrap up here.

939
00:42:13,080 --> 00:42:13,920
All right.

940
00:42:13,920 --> 00:42:14,760
Thank you.

941
00:42:14,760 --> 00:42:15,600
All right.

942
00:42:15,600 --> 00:42:16,720
It looks like I lost Jaime.

943
00:42:16,720 --> 00:42:18,320
That happened.

944
00:42:18,320 --> 00:42:20,720
So where are we?

945
00:42:20,720 --> 00:42:21,920
I should have been ready for this.

946
00:42:21,920 --> 00:42:23,040
Here we go, guys.

947
00:42:23,040 --> 00:42:23,880
Three, two, one.

948
00:42:23,880 --> 00:42:25,160
Thank you for being here today.

949
00:42:25,160 --> 00:42:27,640
I'm really happy that you tuned into Vision Pros Live.

950
00:42:27,640 --> 00:42:30,280
I'm looking forward to seeing your reactions

951
00:42:30,280 --> 00:42:32,560
as these episodes continue to move forward.

952
00:42:32,560 --> 00:42:34,760
This is gonna get more and more fun.

953
00:42:34,760 --> 00:42:36,560
We'll have more and more engagement as well.

954
00:42:36,560 --> 00:42:38,680
We'll invite people to participate in the show.

955
00:42:38,680 --> 00:42:41,040
And thank you for giving us your time and attention.

956
00:42:41,040 --> 00:42:43,760
Have an excellent time building out your vision

957
00:42:43,760 --> 00:42:45,680
and becoming a Vision Pro yourself.

958
00:42:45,680 --> 00:42:46,600
I'll talk to you soon.

959
00:42:46,600 --> 00:43:05,600
Bye bye.

