1 00:00:00,000 --> 00:00:03,760 and pros live and what are you most excited to share today? 2 00:00:03,760 --> 00:00:06,200 Hey, thanks for having me first and foremost, Jackson. 3 00:00:06,200 --> 00:00:08,800 I'm most excited to share how you can grow your business 4 00:00:08,800 --> 00:00:11,360 without spending a bunch of money. 5 00:00:11,360 --> 00:00:13,600 Good, well, I think a lot of people will like that. 6 00:00:13,600 --> 00:00:15,500 So, without spending a bunch of money, 7 00:00:15,500 --> 00:00:17,360 quantify a bunch of money for us. 8 00:00:17,360 --> 00:00:19,680 Yeah, a bunch of, I mean, it's relative, right? 9 00:00:19,680 --> 00:00:22,360 Because if you're a multimillion dollar organization, 10 00:00:22,360 --> 00:00:24,840 you know, a couple thousand, a hundred thousand is nothing. 11 00:00:24,840 --> 00:00:27,360 So it really depends on what that means for you. 12 00:00:27,360 --> 00:00:29,760 So it could be 20% of your revenue, right? 13 00:00:29,760 --> 00:00:31,560 It could be 10% of your revenue. 14 00:00:31,560 --> 00:00:34,880 So what we're saying right now is a lot of, with the economy, 15 00:00:34,880 --> 00:00:37,200 a lot of people are holding onto their purse strings. 16 00:00:37,200 --> 00:00:40,320 They're not as free with the marketing efforts right here. 17 00:00:40,320 --> 00:00:43,600 So this is an app time to talk about organic marketing 18 00:00:43,600 --> 00:00:44,840 and how you can kind of leverage. 19 00:00:44,840 --> 00:00:48,000 All right, welcome in to Vision Pros Live. 20 00:00:48,000 --> 00:00:50,080 With Jackson Calame, I'm your show host. 21 00:00:50,080 --> 00:00:52,760 We'll be doing interviews for visionary entrepreneurs 22 00:00:52,760 --> 00:00:54,720 and guest leaders who are building 23 00:00:54,720 --> 00:00:56,240 fantastic visions out there. 24 00:00:56,240 --> 00:01:01,240 So, welcome to Vision Pros Live. 25 00:01:01,240 --> 00:01:04,240 I'm your host, Jackson Calame, founder and CEO 26 00:01:04,240 --> 00:01:05,640 of First Class Business. 27 00:01:05,640 --> 00:01:10,640 And I'm going to give a quicker shout out for my sponsors. 28 00:01:10,640 --> 00:01:12,040 You'll have to forgive the voice, guys. 29 00:01:12,040 --> 00:01:14,280 I know I got this like Barry Manilow thing going on. 30 00:01:14,280 --> 00:01:15,480 It's kind of fun. 31 00:01:15,480 --> 00:01:16,920 Javon's about to spit his drink out. 32 00:01:16,920 --> 00:01:18,440 I'm going to give him a quick shout out. 33 00:01:18,440 --> 00:01:19,840 I'm going to give him a quick shout out. 34 00:01:19,840 --> 00:01:21,320 I'm going to give him a quick shout out. 35 00:01:21,320 --> 00:01:22,720 I'm going to give him a quick shout out. 36 00:01:22,720 --> 00:01:24,040 I'm going to give him a quick shout out. 37 00:01:24,040 --> 00:01:26,280 It's kind of fun. Javon's about to spit his drink 38 00:01:26,280 --> 00:01:28,000 all over the computer screen. 39 00:01:28,000 --> 00:01:28,960 Let's see if I can make that happen. 40 00:01:28,960 --> 00:01:30,200 Anyway, nope, didn't get it. 41 00:01:30,200 --> 00:01:31,320 All right, I tried. 42 00:01:31,320 --> 00:01:36,040 Icommakerlive.com, Tom Mattson, Cheryl Pluff, 43 00:01:36,040 --> 00:01:38,760 Danela Burnett, amazing, amazing leaders. 44 00:01:38,760 --> 00:01:40,200 Definitely check out what they're building 45 00:01:40,200 --> 00:01:41,120 with Icommakerlive. 46 00:01:41,120 --> 00:01:43,760 They're helping influencers and the creator economy, 47 00:01:43,760 --> 00:01:45,600 business owners transition and shift 48 00:01:45,600 --> 00:01:48,440 to proper business principles to help you get 49 00:01:48,440 --> 00:01:50,520 to that seven figures and beyond. 50 00:01:50,520 --> 00:01:52,360 Hopefully the eight figure exits. 51 00:01:52,360 --> 00:01:56,160 Tom Mattson has been a phenomenal leader for me 52 00:01:56,160 --> 00:01:58,200 just over the last couple of weeks. 53 00:01:58,200 --> 00:02:00,920 But what I got to see him do and learn from him, 54 00:02:00,920 --> 00:02:03,520 I was like, you know, I really hope that within eight 55 00:02:03,520 --> 00:02:05,840 to 15 years, I'll work really hard 56 00:02:05,840 --> 00:02:08,880 and I can level up to his level of presentation, 57 00:02:08,880 --> 00:02:10,440 his level of walking people through the ins 58 00:02:10,440 --> 00:02:11,880 and outs of business growth. 59 00:02:11,880 --> 00:02:13,560 I think I'm pretty darn good at what I do, 60 00:02:13,560 --> 00:02:16,400 but Tom's got me beat. 61 00:02:16,400 --> 00:02:20,240 So capshow.com as well, C-A-P-S-H-O, 62 00:02:20,240 --> 00:02:23,400 rated number one for content creation 63 00:02:23,400 --> 00:02:26,680 in the AI space by digitalmarketer.com. 64 00:02:26,680 --> 00:02:29,800 Capshow has the ability to allow you to upload an audio 65 00:02:29,800 --> 00:02:31,040 or video file. 66 00:02:31,040 --> 00:02:32,520 And once you've uploaded it, 67 00:02:32,520 --> 00:02:33,800 you can just click on these buttons. 68 00:02:33,800 --> 00:02:36,680 You can see the screenshot on the page right there. 69 00:02:36,680 --> 00:02:39,040 When you click on like the social media icon, for instance, 70 00:02:39,040 --> 00:02:42,880 it'll pull up Twitter, LinkedIn, Facebook, et cetera. 71 00:02:42,880 --> 00:02:43,760 Then you just click the buttons 72 00:02:43,760 --> 00:02:45,360 and the AI writes all your content for you. 73 00:02:45,360 --> 00:02:49,480 So rather than having an initial copywriter, you know, 74 00:02:49,480 --> 00:02:51,360 stress and strain with what to write, 75 00:02:51,360 --> 00:02:53,880 utilize your own gift of presentations 76 00:02:53,880 --> 00:02:57,160 and your professional materials that are out there 77 00:02:57,160 --> 00:02:59,400 and have this thing create your content for you. 78 00:02:59,400 --> 00:03:00,760 Then you can just go back and edit it 79 00:03:00,760 --> 00:03:02,600 or have an editor go through, edit it, 80 00:03:02,600 --> 00:03:04,120 and then get that posted and scheduled. 81 00:03:04,120 --> 00:03:04,960 I really love this tool. 82 00:03:04,960 --> 00:03:05,800 I think it's great. 83 00:03:05,800 --> 00:03:08,320 My team, what makes me love it is my team says 84 00:03:08,320 --> 00:03:11,840 how easy it is and I would compare it to basically 85 00:03:11,840 --> 00:03:13,880 like running your car through a car wash 86 00:03:13,880 --> 00:03:18,720 versus giving your team a toothbrush to wash your car. 87 00:03:18,720 --> 00:03:20,600 That would be the equivalent of, 88 00:03:20,600 --> 00:03:22,960 from what I've seen from an output standpoint. 89 00:03:22,960 --> 00:03:25,600 So empower your team members, get a tool like that. 90 00:03:25,600 --> 00:03:27,880 And what's really cool is with our affiliate link, 91 00:03:27,880 --> 00:03:30,840 you get three or four free episodes 92 00:03:30,840 --> 00:03:34,560 or I guess I shouldn't call it episodes, media uploads. 93 00:03:34,560 --> 00:03:36,320 Upload your media and then just click through 94 00:03:36,320 --> 00:03:38,880 as fast as you can just to see what it produces for you. 95 00:03:38,880 --> 00:03:41,680 You might be surprised at how well it produces the content 96 00:03:41,680 --> 00:03:43,720 and helps you get your name out there. 97 00:03:43,720 --> 00:03:46,080 Distribution and marketing is the name of the game. 98 00:03:46,080 --> 00:03:48,040 And without further ado, 99 00:03:48,040 --> 00:03:51,000 that's a great segue to bring Javon Wooden on. 100 00:03:51,000 --> 00:03:53,960 Javon is an organic marketing specialist. 101 00:03:53,960 --> 00:03:56,480 Now, a lot of the world is really big, 102 00:03:56,480 --> 00:03:58,240 is really big into organic marketing 103 00:03:58,240 --> 00:04:01,000 because it's free 90 free to use, 104 00:04:01,000 --> 00:04:02,520 to dive on these platforms and do them. 105 00:04:02,520 --> 00:04:05,040 But what's not free 90 free is the amount of time 106 00:04:05,040 --> 00:04:07,840 that I see so many business owners losing, 107 00:04:07,840 --> 00:04:12,200 trying to go that route and just do everything organic. 108 00:04:12,200 --> 00:04:15,000 And they never end up attracting the right types of clients. 109 00:04:15,000 --> 00:04:17,680 They never end up attracting the right types of leads. 110 00:04:17,680 --> 00:04:19,480 They don't really know what to do with people. 111 00:04:19,480 --> 00:04:22,840 They create these lead magnets, they create these trip wires, 112 00:04:22,840 --> 00:04:24,280 they create all these different assets 113 00:04:24,280 --> 00:04:26,640 trying to drive organic attention. 114 00:04:26,640 --> 00:04:29,480 And they usually don't have a whole lot to show for it. 115 00:04:29,480 --> 00:04:31,760 I mean, we've got a 96% failure rate in business 116 00:04:31,760 --> 00:04:32,800 over 10 years. 117 00:04:32,800 --> 00:04:34,240 Not that organic caused it, 118 00:04:34,240 --> 00:04:36,400 but I haven't seen that number fluctuate. 119 00:04:36,400 --> 00:04:39,240 So when we get somebody like Javon, 120 00:04:39,240 --> 00:04:40,880 it's an awesome opportunity to bring somebody in 121 00:04:40,880 --> 00:04:43,400 that can help us cut through the noise and say, 122 00:04:43,400 --> 00:04:47,480 well, what are these organic strategies really all about? 123 00:04:47,480 --> 00:04:50,200 So hi, May, thanks for the sexy voice comment. 124 00:04:50,200 --> 00:04:51,920 I appreciate that. 125 00:04:51,920 --> 00:04:53,840 And Javon, without further ado, 126 00:04:53,840 --> 00:04:55,360 welcome to Vision Pros Live. 127 00:04:55,360 --> 00:04:58,120 Let's throw down some organic strategies for everybody. 128 00:04:58,120 --> 00:04:58,960 Thanks, man. 129 00:04:58,960 --> 00:04:59,780 Let's do it. 130 00:04:59,780 --> 00:05:00,620 Let's do it. 131 00:05:00,620 --> 00:05:01,600 Appreciate you having me, Jackson. 132 00:05:01,600 --> 00:05:03,920 I'm looking forward to this conversation for sure. 133 00:05:03,920 --> 00:05:05,760 Some of the things you mentioned about, 134 00:05:05,760 --> 00:05:07,560 yeah, people running those lead mattings 135 00:05:07,560 --> 00:05:08,920 and doing all these things and that work. 136 00:05:08,920 --> 00:05:11,360 And I wanna definitely dive into that. 137 00:05:11,360 --> 00:05:12,200 I love it, man. 138 00:05:12,200 --> 00:05:13,320 Well, we will hit it. 139 00:05:13,320 --> 00:05:15,720 So without further ado, 140 00:05:15,720 --> 00:05:17,680 who should be listening today? 141 00:05:17,680 --> 00:05:20,600 Why should they listen to you specifically? 142 00:05:20,600 --> 00:05:23,080 And what are they gonna get out of today's show? 143 00:05:23,080 --> 00:05:24,440 Yeah, I mean, who should listen 144 00:05:24,440 --> 00:05:27,160 is those who want to level up their business, man. 145 00:05:28,600 --> 00:05:30,720 This is a strategy that you can use, 146 00:05:30,720 --> 00:05:33,560 whether you're a solopreneur just starting out, 147 00:05:33,560 --> 00:05:35,720 or you're running a multimillion dollar firm. 148 00:05:35,720 --> 00:05:36,900 You mentioned that eight figures 149 00:05:36,900 --> 00:05:38,460 getting up to that nine figures. 150 00:05:38,460 --> 00:05:40,240 They still use organic marketing, right? 151 00:05:40,240 --> 00:05:43,000 So listen in and tune in. 152 00:05:43,000 --> 00:05:45,040 And I love that we can see some of the comments 153 00:05:45,040 --> 00:05:47,320 as we go as well, so let's go. 154 00:05:47,320 --> 00:05:48,160 Absolutely, man. 155 00:05:48,160 --> 00:05:50,440 So why should they be listening to you, Javon? 156 00:05:50,440 --> 00:05:51,600 Tell us about your background. 157 00:05:51,600 --> 00:05:55,360 I know you've had Brightmind Consulting 158 00:05:55,360 --> 00:05:56,840 for a couple of years now, 159 00:05:56,840 --> 00:06:00,120 and you worked at Deloitte before that. 160 00:06:00,120 --> 00:06:01,160 Deloitte's a big company. 161 00:06:01,160 --> 00:06:02,080 They do a lot of things. 162 00:06:02,080 --> 00:06:03,800 You mentioned some big budgets. 163 00:06:03,800 --> 00:06:06,720 Their clients know a few things about massive budgets. 164 00:06:06,720 --> 00:06:10,080 So tell me about your background with business in general. 165 00:06:10,080 --> 00:06:10,920 Absolutely. 166 00:06:10,920 --> 00:06:12,760 So my background, I started my company, 167 00:06:12,760 --> 00:06:15,480 was originally named Live Not Loathe, 168 00:06:15,480 --> 00:06:19,120 where we focused on personal development primarily. 169 00:06:19,120 --> 00:06:22,480 We rebranded it to be called Brightmind Consulting Group 170 00:06:22,480 --> 00:06:25,240 because we provide more than just personal development, 171 00:06:25,240 --> 00:06:27,160 which includes business development. 172 00:06:27,160 --> 00:06:30,440 So what does that mean for the listeners? 173 00:06:30,440 --> 00:06:33,960 That means that we were using organic marketing so much 174 00:06:33,960 --> 00:06:35,600 that people said, hey, we need your help 175 00:06:35,600 --> 00:06:37,360 more than just helping our mindset. 176 00:06:37,360 --> 00:06:38,480 We need you to grow your business 177 00:06:38,480 --> 00:06:40,440 because we know you have that MBA. 178 00:06:40,440 --> 00:06:43,000 Why not use that shiny thing, right? 179 00:06:43,000 --> 00:06:46,200 And we also know that you have grown your own business. 180 00:06:46,200 --> 00:06:49,280 So fast forward, I've been doing the consulting piece 181 00:06:49,280 --> 00:06:51,800 for about two, two and a half years now. 182 00:06:51,800 --> 00:06:54,360 And what I've realized is that a lot of people 183 00:06:54,360 --> 00:06:55,480 who have been running ads 184 00:06:55,480 --> 00:06:57,200 have not been getting those results 185 00:06:57,200 --> 00:07:01,080 that they hear about from these gurus and stuff like that. 186 00:07:01,080 --> 00:07:02,200 And there's a reason behind that. 187 00:07:02,200 --> 00:07:03,720 One, privacy, right? 188 00:07:03,720 --> 00:07:08,080 We know that the privacy laws of Facebook and TikTok 189 00:07:08,080 --> 00:07:11,680 and LinkedIn and all these places pretty dang hard 190 00:07:11,680 --> 00:07:14,520 because it's hard to track the different segments 191 00:07:14,520 --> 00:07:16,120 that you may be targeting, right? 192 00:07:16,120 --> 00:07:17,360 So that's one. 193 00:07:17,360 --> 00:07:20,000 Two, when it comes to organic marketing, 194 00:07:20,000 --> 00:07:22,880 you actually use it every single day. 195 00:07:22,880 --> 00:07:25,160 Organic marketing is really just relationships, 196 00:07:25,160 --> 00:07:26,360 it's non-paid. 197 00:07:26,360 --> 00:07:28,960 So think about when you speak to your spouse 198 00:07:28,960 --> 00:07:30,480 or you speak to your friends. 199 00:07:30,480 --> 00:07:32,120 When you're trying to get them to do something, 200 00:07:32,120 --> 00:07:34,640 that is technically organic marketing, right? 201 00:07:34,640 --> 00:07:37,240 So it's something that we are familiar with 202 00:07:37,240 --> 00:07:39,120 that we don't realize that we're doing 203 00:07:39,120 --> 00:07:42,240 that we can now take advantage of within our businesses. 204 00:07:43,240 --> 00:07:44,520 Well said, absolutely. 205 00:07:44,520 --> 00:07:48,000 And so you're talking about that relationship-based marketing 206 00:07:48,000 --> 00:07:50,840 and you brought up something about the privacy aspects 207 00:07:50,840 --> 00:07:55,400 that I was listening to Iman Agai at Icon Maker Live 208 00:07:55,400 --> 00:08:00,400 talk about the suppression that takes place 209 00:08:01,120 --> 00:08:02,040 on these platforms 210 00:08:02,040 --> 00:08:04,440 when you're trying to get your voice out there, right? 211 00:08:04,440 --> 00:08:06,920 So there's certain voices that are allowed 212 00:08:06,920 --> 00:08:08,320 to cut through the noise. 213 00:08:08,320 --> 00:08:10,400 I think I'm not gonna blame Facebook 214 00:08:10,400 --> 00:08:12,880 and say that Facebook is evil in this regard. 215 00:08:12,880 --> 00:08:14,440 I just think that they have to be careful 216 00:08:14,440 --> 00:08:17,600 about who they allow to reach their audience 217 00:08:17,600 --> 00:08:19,160 because they don't want somebody to come in 218 00:08:19,160 --> 00:08:20,080 and say something dumb. 219 00:08:20,080 --> 00:08:21,200 They can't control me. 220 00:08:21,200 --> 00:08:23,240 They can't control what Jackson's gonna say. 221 00:08:23,240 --> 00:08:25,840 I'm not publicly vetted over the course of years by them. 222 00:08:25,840 --> 00:08:30,400 So they're going to restrict how far my voice goes 223 00:08:30,400 --> 00:08:34,960 based on the likes, comments and shares that I have. 224 00:08:34,960 --> 00:08:36,600 That's ultimately gonna be my up vote 225 00:08:36,600 --> 00:08:38,280 towards is my content going out there or not. 226 00:08:38,280 --> 00:08:40,360 There's other elements that go into that algorithm 227 00:08:40,360 --> 00:08:42,120 as well though. 228 00:08:42,120 --> 00:08:47,120 And Iman talked about making sure that you have your own app 229 00:08:47,640 --> 00:08:49,600 because when you have your own app, 230 00:08:49,600 --> 00:08:50,680 you don't have all the filters. 231 00:08:50,680 --> 00:08:52,800 You don't have email cutting your voice out, 232 00:08:52,800 --> 00:08:54,080 sending you to spam. 233 00:08:54,080 --> 00:08:57,800 You don't have Facebook limiting who gets to see your posts. 234 00:08:57,800 --> 00:09:00,520 You don't have TikTok, Instagram, Twitter. 235 00:09:00,520 --> 00:09:01,880 None of them have control 236 00:09:01,880 --> 00:09:03,360 over your notifications going out. 237 00:09:03,360 --> 00:09:05,160 You don't have cell phone companies 238 00:09:05,160 --> 00:09:07,920 blocking your text messages and deeming you as spam 239 00:09:07,920 --> 00:09:09,880 before you even get a chance 240 00:09:09,880 --> 00:09:11,400 to get onto the market playing field. 241 00:09:11,400 --> 00:09:14,560 So those are elements that we might circle back around to, 242 00:09:14,560 --> 00:09:16,160 but just to promote a little bit further 243 00:09:16,160 --> 00:09:18,240 what you're talking about, 244 00:09:18,240 --> 00:09:22,560 it is important to recognize that there are strategies 245 00:09:22,560 --> 00:09:26,320 that can and may not work with organic marketing, 246 00:09:26,320 --> 00:09:27,920 which is why it's also important 247 00:09:27,920 --> 00:09:30,560 to have the inside of somebody like Jevon on your side 248 00:09:30,560 --> 00:09:32,280 to help you navigate those territories. 249 00:09:32,280 --> 00:09:36,400 So what's your vision for those that you serve, Jevon? 250 00:09:36,400 --> 00:09:37,240 Yeah, absolutely. 251 00:09:37,240 --> 00:09:38,520 I mean, my vision is, 252 00:09:38,520 --> 00:09:42,360 I like to say that my goal is always to 10X, right? 253 00:09:42,360 --> 00:09:43,760 10X at least, that's my goal. 254 00:09:43,760 --> 00:09:46,600 I don't know what did it, but that's what I aim to do. 255 00:09:46,600 --> 00:09:49,440 So if you're making a million, 256 00:09:49,440 --> 00:09:50,920 let's get you to 10 million. 257 00:09:50,920 --> 00:09:53,000 So we aimed for- 258 00:09:53,000 --> 00:09:54,120 What are you gonna make in a dollar? 259 00:09:54,120 --> 00:09:55,280 Then what do you aim for? 260 00:09:55,280 --> 00:09:56,720 Hey, if you're making a dollar, 261 00:09:56,720 --> 00:09:58,800 $10 is a lot better than that dollar, right? 262 00:09:58,800 --> 00:10:00,920 And then people can buy in that. 263 00:10:00,920 --> 00:10:04,600 So it's really about that's my aim, but more so than that, 264 00:10:04,600 --> 00:10:06,360 more so than the revenue aspect, 265 00:10:06,360 --> 00:10:08,240 because that's not always a guarantee, 266 00:10:08,240 --> 00:10:09,720 I can't promise that, right? 267 00:10:09,720 --> 00:10:12,440 More so than that, I want to make making money 268 00:10:12,440 --> 00:10:14,280 and running your business easier. 269 00:10:14,280 --> 00:10:16,360 And that's what I always tell people. 270 00:10:16,360 --> 00:10:18,200 So you mentioned before that, 271 00:10:18,200 --> 00:10:21,360 people are just throwing money at different things, 272 00:10:21,360 --> 00:10:22,240 things aren't working, 273 00:10:22,240 --> 00:10:24,080 they're getting frustrated and all that stuff. 274 00:10:24,080 --> 00:10:27,280 Well, I believe that we need to hone in a little bit, right? 275 00:10:27,280 --> 00:10:28,920 You mentioned all these different platforms, 276 00:10:28,920 --> 00:10:30,440 getting an app and all that stuff. 277 00:10:30,440 --> 00:10:32,480 Maybe you're not quite there, maybe you are, 278 00:10:32,480 --> 00:10:35,080 but we have to realize what works for us, 279 00:10:35,080 --> 00:10:38,040 what fits our brand, right? 280 00:10:38,040 --> 00:10:40,120 Because all this stuff may not work for everyone's business. 281 00:10:40,120 --> 00:10:42,880 So that's the first place we need to start, right? 282 00:10:42,880 --> 00:10:44,040 Whether you're a solopreneur 283 00:10:44,040 --> 00:10:46,680 or you're running a really robust company, 284 00:10:46,680 --> 00:10:48,160 you still have a brand. 285 00:10:48,160 --> 00:10:49,880 So that's the first place we need to start 286 00:10:49,880 --> 00:10:53,080 when we're doing organic or paid marketing. 287 00:10:53,080 --> 00:10:55,600 What messages do we want to convey? 288 00:10:55,600 --> 00:10:58,200 What aligns with our voice, right? 289 00:10:58,200 --> 00:10:59,880 Are we whimsical? 290 00:10:59,880 --> 00:11:01,600 Are we more formal? 291 00:11:01,600 --> 00:11:03,120 Are we a jokester, right? 292 00:11:03,120 --> 00:11:04,240 Or are we like a Gary Vee 293 00:11:04,240 --> 00:11:06,120 where every other word is an F-bomb? 294 00:11:06,120 --> 00:11:08,440 He's so formal. 295 00:11:08,440 --> 00:11:10,720 We have to think about those things before we make- 296 00:11:10,720 --> 00:11:12,600 He makes an F-bomb, so loving though. 297 00:11:12,600 --> 00:11:14,120 He does, man. 298 00:11:14,120 --> 00:11:15,120 He does. 299 00:11:15,120 --> 00:11:17,080 I wanna get to that point where every other word 300 00:11:17,080 --> 00:11:19,120 can just be an F-bomb and I'm good. 301 00:11:19,120 --> 00:11:19,960 Right. 302 00:11:19,960 --> 00:11:20,800 Right. 303 00:11:20,800 --> 00:11:24,000 That's, now that you talk about some marketing, man, 304 00:11:24,000 --> 00:11:27,080 that guy knows it, he knows how to do it. 305 00:11:27,080 --> 00:11:27,920 Yeah, for real. 306 00:11:27,920 --> 00:11:29,240 I'll agree with that. 307 00:11:29,240 --> 00:11:32,640 Now let's, so vision for the clients, awesome, 308 00:11:32,640 --> 00:11:37,320 to level up financially and to also do so with more control, 309 00:11:37,320 --> 00:11:41,760 less systems perhaps, more streamline of the process 310 00:11:41,760 --> 00:11:44,640 and think through it upfront rather than just kind of like 311 00:11:44,640 --> 00:11:46,720 dive in and get stuck on this hamster wheel 312 00:11:46,720 --> 00:11:47,600 that gets out of control. 313 00:11:47,600 --> 00:11:49,440 So what's your personal vision? 314 00:11:49,440 --> 00:11:53,240 Let's dive in personally for you in 15 seconds, 20 seconds. 315 00:11:53,240 --> 00:11:55,560 What do you see for yourself five, 10 years from now? 316 00:11:55,560 --> 00:11:56,400 Nice and easy. 317 00:11:56,400 --> 00:11:58,400 I'm looking at Tony Robbins impact. 318 00:11:58,400 --> 00:11:59,240 That's it. 319 00:12:00,240 --> 00:12:02,680 I'm glad that you said the word impact. 320 00:12:02,680 --> 00:12:04,600 I don't have to hose you now. 321 00:12:04,600 --> 00:12:05,880 That's good. 322 00:12:05,880 --> 00:12:07,520 I know a lot of people who wanna be 323 00:12:07,520 --> 00:12:09,520 where Tony Robbins is at, right? 324 00:12:09,520 --> 00:12:12,840 And they wanna be on stage controlling an audience. 325 00:12:12,840 --> 00:12:15,920 I mean, influencing an audience and doing all those things, 326 00:12:15,920 --> 00:12:19,720 but they don't look at how much impact that man has made. 327 00:12:19,720 --> 00:12:21,720 That's where his heart was. 328 00:12:21,720 --> 00:12:23,400 Like at least what I saw, like with all the things 329 00:12:23,400 --> 00:12:25,880 he did as a teenager to Thanksgiving dinners to people, 330 00:12:25,880 --> 00:12:29,480 like, whoa, that's cool. 331 00:12:29,480 --> 00:12:32,360 So what do you do to make an impact? 332 00:12:32,360 --> 00:12:34,240 Man, I do a lot, right? 333 00:12:34,240 --> 00:12:37,640 So you mentioned before like my military background, 334 00:12:38,680 --> 00:12:41,200 from that to serving in community, 335 00:12:41,200 --> 00:12:43,760 a lot of the things I do actually deals with the youth 336 00:12:43,760 --> 00:12:45,920 because I feel like that's where we need to catch them 337 00:12:45,920 --> 00:12:46,880 while they're young. 338 00:12:46,880 --> 00:12:49,120 So I do ambassador programs. 339 00:12:49,120 --> 00:12:51,520 I serve on the different boards. 340 00:12:51,520 --> 00:12:53,800 I do programs where I can go into high schools 341 00:12:53,800 --> 00:12:57,160 and teach them the power of entrepreneurship and business, 342 00:12:57,160 --> 00:13:00,480 pitch competitions or go into prisons to do the same thing 343 00:13:00,480 --> 00:13:03,000 for individuals who have three years or less, right? 344 00:13:03,000 --> 00:13:04,000 Who are coming home, 345 00:13:04,000 --> 00:13:06,680 help them think about what other options there are. 346 00:13:06,680 --> 00:13:09,720 I do a lot of pro bono speaking engagements 347 00:13:09,720 --> 00:13:11,920 so I can get out there in front of people in Africa 348 00:13:11,920 --> 00:13:13,880 and other emerging markets. 349 00:13:13,880 --> 00:13:17,200 So I serve with an array of different tactics 350 00:13:17,200 --> 00:13:20,120 and techniques to make that impact that I speak of. 351 00:13:20,120 --> 00:13:22,240 So I'm not just giving lip service, 352 00:13:22,240 --> 00:13:23,920 I actually back it up. 353 00:13:23,920 --> 00:13:25,240 I love it, man, I appreciate that. 354 00:13:25,240 --> 00:13:27,160 And I think it's important for other entrepreneurs too 355 00:13:27,160 --> 00:13:29,040 to recognize the opportunity. 356 00:13:29,040 --> 00:13:34,040 I tend to be more informal in terms of what we contribute to 357 00:13:34,480 --> 00:13:35,800 and where I contribute my time to, 358 00:13:35,800 --> 00:13:39,320 but that's not me saying, hey, I don't want to. 359 00:13:39,320 --> 00:13:41,600 That's me saying that's where I find myself. 360 00:13:41,600 --> 00:13:44,080 And with the right type of strategic partnership 361 00:13:44,080 --> 00:13:45,720 or the right people in place, 362 00:13:45,720 --> 00:13:50,720 if my time is being utilized to help a specific entity 363 00:13:51,000 --> 00:13:52,080 and it's being utilized well, 364 00:13:52,080 --> 00:13:53,880 then of course I want to be there and help with that. 365 00:13:53,880 --> 00:13:55,480 The Water Project, for instance, 366 00:13:55,480 --> 00:13:58,000 we're really big fans of promoting the Water Project. 367 00:13:58,000 --> 00:13:59,200 We include it in every show. 368 00:13:59,200 --> 00:14:00,360 We love to give back to it as well. 369 00:14:00,360 --> 00:14:01,960 And we have clients come on board 370 00:14:01,960 --> 00:14:03,440 and see what happens with those. 371 00:14:03,440 --> 00:14:05,940 And if you're listening, I hope you do give back to it. 372 00:14:05,940 --> 00:14:09,440 But Javon, feel free to after the show, 373 00:14:09,440 --> 00:14:12,440 share what those entities are as well, 374 00:14:12,440 --> 00:14:15,000 because we can get more people involved with the process. 375 00:14:15,000 --> 00:14:16,920 Many hands make lighter work. 376 00:14:16,920 --> 00:14:21,920 And yeah, I'd be happy to see what we can do 377 00:14:21,920 --> 00:14:24,360 to support more of those organizations. 378 00:14:24,360 --> 00:14:25,200 Love what you said. 379 00:14:25,200 --> 00:14:26,040 I love that. 380 00:14:26,040 --> 00:14:26,880 I appreciate that. 381 00:14:26,880 --> 00:14:28,360 Let's make a big hard shift. 382 00:14:28,360 --> 00:14:29,200 Oh. 383 00:14:29,200 --> 00:14:32,280 What's your worst business experience ever? 384 00:14:32,280 --> 00:14:36,600 My worst business experience is almost going under, man. 385 00:14:36,600 --> 00:14:39,480 I mean, I'm not ashamed to say it, right? 386 00:14:39,480 --> 00:14:42,240 When I first started my organization, 387 00:14:42,240 --> 00:14:45,720 I thought I was going to be just killing it. 388 00:14:45,720 --> 00:14:47,800 I'm like, oh, I listen to all these gurus. 389 00:14:47,800 --> 00:14:51,080 I invest in these courses, went to all the conferences. 390 00:14:51,080 --> 00:14:52,400 I was like, man, I'm ready. 391 00:14:52,400 --> 00:14:55,120 All right, Live Not Low is here to go. 392 00:14:55,120 --> 00:14:57,040 Opened up, made all these announcements, 393 00:14:57,040 --> 00:14:59,800 did all these different things in crickets, right? 394 00:14:59,800 --> 00:15:02,680 I think I got like maybe two clients 395 00:15:02,680 --> 00:15:04,160 or something like that, right? 396 00:15:04,160 --> 00:15:07,680 Off of all the stuff, all the ads I ran, everything I did. 397 00:15:07,680 --> 00:15:11,520 I was getting leads, but they weren't qualified leads, right? 398 00:15:11,520 --> 00:15:15,640 So people were like, yeah, you know, sure, let me sign up. 399 00:15:15,640 --> 00:15:17,480 How much are you willing to invest? 400 00:15:17,480 --> 00:15:18,000 Invest? 401 00:15:18,000 --> 00:15:19,360 Oh, no. 402 00:15:19,360 --> 00:15:20,840 I'll get back to you on that, right? 403 00:15:20,840 --> 00:15:24,040 So these were the types of things that I was going through. 404 00:15:24,040 --> 00:15:28,360 And I was like, is this really what I want to be doing? 405 00:15:28,360 --> 00:15:31,520 Because I could stay in my cushy cybersecurity job 406 00:15:31,520 --> 00:15:34,600 and make some good money and be OK with that, 407 00:15:34,600 --> 00:15:37,160 maybe become a director somewhere or something 408 00:15:37,160 --> 00:15:40,280 like that, run someone else's company. 409 00:15:40,280 --> 00:15:42,600 But I realized that that worst experience was actually 410 00:15:42,600 --> 00:15:46,800 a blessing in disguise because I learned so much from it. 411 00:15:46,800 --> 00:15:47,320 Absolutely. 412 00:15:47,320 --> 00:15:49,040 So how much did you spend on ads, 413 00:15:49,040 --> 00:15:50,360 if you don't mind me asking? 414 00:15:50,360 --> 00:15:54,520 Man, I think when I first ran those, 415 00:15:54,520 --> 00:15:59,040 I spent like $15,000 just out the gate. 416 00:15:59,040 --> 00:16:00,480 Dang, dude. 417 00:16:00,480 --> 00:16:01,680 That's a bold investment. 418 00:16:01,680 --> 00:16:04,480 And the thing is, I had a coach, right? 419 00:16:04,480 --> 00:16:05,160 I had a coach. 420 00:16:05,160 --> 00:16:08,600 I had someone who was known for running Facebook ads, right? 421 00:16:08,600 --> 00:16:10,560 Known to get people returns. 422 00:16:10,560 --> 00:16:12,640 We had this Facebook group and everything. 423 00:16:12,640 --> 00:16:14,960 And everyone was like, oh, I'm running my ads. 424 00:16:14,960 --> 00:16:16,320 I'm getting this, getting that. 425 00:16:16,320 --> 00:16:17,680 Never happened for me. 426 00:16:17,680 --> 00:16:18,680 Let's dive into this. 427 00:16:18,680 --> 00:16:20,040 Who was it, if you don't mind? 428 00:16:20,040 --> 00:16:21,480 Well, I'm not going to share the name. 429 00:16:21,480 --> 00:16:22,080 I don't want to. 430 00:16:22,080 --> 00:16:22,560 I don't want to. 431 00:16:22,560 --> 00:16:23,080 Oh, OK. 432 00:16:23,080 --> 00:16:24,400 It's that hidden. 433 00:16:24,400 --> 00:16:24,920 Why? 434 00:16:24,920 --> 00:16:26,080 And here's why, though. 435 00:16:26,080 --> 00:16:27,600 Here's why I wanted it. 436 00:16:27,600 --> 00:16:30,160 Not to hose the individual, but to recognize 437 00:16:30,160 --> 00:16:31,960 different people start at different points. 438 00:16:31,960 --> 00:16:34,200 Different coaches have different capacities 439 00:16:34,200 --> 00:16:36,040 with different players, right? 440 00:16:36,040 --> 00:16:39,800 So just because whoever Jay Crowder was playing for, 441 00:16:39,800 --> 00:16:41,720 he came here before he came to the Spurs, 442 00:16:41,720 --> 00:16:44,400 did not mean that Popovich could turn him 443 00:16:44,400 --> 00:16:47,000 into a legendary basketball player at the Spurs. 444 00:16:47,000 --> 00:16:50,200 He lasted like three weeks before they moved him on. 445 00:16:50,200 --> 00:16:51,600 And it's not because Jay was bad. 446 00:16:51,600 --> 00:16:53,640 He went on to the Miami Heat, I think. 447 00:16:53,640 --> 00:16:55,120 And he continues to be a great player. 448 00:16:55,120 --> 00:16:57,480 But something about that culture clashed. 449 00:16:57,480 --> 00:16:59,480 And so we don't have to go into it. 450 00:16:59,480 --> 00:17:01,160 But the door is open there. 451 00:17:01,160 --> 00:17:05,760 And I've had my good, bad, and ugly experiences 452 00:17:05,760 --> 00:17:11,240 as well with different gurus, different coaches, right? 453 00:17:11,240 --> 00:17:14,160 So what, in your opinion, then, for the sake 454 00:17:14,160 --> 00:17:17,200 of those who are listening, what are some of the red flags 455 00:17:17,200 --> 00:17:21,240 that people should look out for when they do find a coach who 456 00:17:21,240 --> 00:17:25,880 just seems the most amazing person since Phil Jackson 457 00:17:25,880 --> 00:17:27,320 or Bill Belichick? 458 00:17:27,320 --> 00:17:30,840 And what are they missing? 459 00:17:30,840 --> 00:17:32,760 What might they be overlooking in the process? 460 00:17:32,760 --> 00:17:33,560 Absolutely. 461 00:17:33,560 --> 00:17:37,760 You mentioned being that coach who are a couple steps ahead 462 00:17:37,760 --> 00:17:38,560 of you, right? 463 00:17:38,560 --> 00:17:40,960 And I think sometimes you're just not ready for whatever 464 00:17:40,960 --> 00:17:43,280 they're giving you or the way they're giving it to you 465 00:17:43,280 --> 00:17:44,160 doesn't align. 466 00:17:44,160 --> 00:17:46,240 So that was a good point that you made, Jackson. 467 00:17:46,240 --> 00:17:48,560 But what you want to look for with the coach, first of all, 468 00:17:48,560 --> 00:17:49,960 let's describe coach. 469 00:17:49,960 --> 00:17:53,160 Because the word coach used to mean something completely 470 00:17:53,160 --> 00:17:55,600 different when it came to our space. 471 00:17:55,600 --> 00:17:56,280 Yeah, right? 472 00:17:56,280 --> 00:18:00,440 So now people are using, I guess they're really advisors more 473 00:18:00,440 --> 00:18:03,280 than a coach these days, right? 474 00:18:03,280 --> 00:18:05,480 So we want to be careful with that. 475 00:18:05,480 --> 00:18:07,200 We want to make sure that someone who's 476 00:18:07,200 --> 00:18:08,840 saying that there's something is actually 477 00:18:08,840 --> 00:18:10,480 knowing what they're talking about. 478 00:18:10,480 --> 00:18:14,360 So for instance, if I go to someone 479 00:18:14,360 --> 00:18:17,080 and I'm trying to write a book, there is a book coach, 480 00:18:17,080 --> 00:18:19,080 but they're calling themselves a marketing coach. 481 00:18:19,080 --> 00:18:20,720 We want to be very specific about what 482 00:18:20,720 --> 00:18:22,280 they can help us with. 483 00:18:22,280 --> 00:18:24,160 Because what you may do is you may come in 484 00:18:24,160 --> 00:18:27,080 with certain expectations that they cannot reach. 485 00:18:27,080 --> 00:18:28,880 We also want to see, of course, we 486 00:18:28,880 --> 00:18:31,920 want the testimonials and all that stuff. 487 00:18:31,920 --> 00:18:34,400 But we want to see what that person is doing now. 488 00:18:34,400 --> 00:18:36,240 Because a lot of people, they're just 489 00:18:36,240 --> 00:18:38,120 happy with having something. 490 00:18:38,120 --> 00:18:40,840 So they're going to give a great, glowing testimonial 491 00:18:40,840 --> 00:18:44,080 even though that product or service got them nowhere. 492 00:18:44,080 --> 00:18:46,640 So I see a lot of people sticking with a coach 493 00:18:46,640 --> 00:18:49,520 at the promise that one day it's going to click. 494 00:18:49,520 --> 00:18:50,360 Be careful of that. 495 00:18:50,360 --> 00:18:51,560 Be mindful of that. 496 00:18:51,560 --> 00:18:54,280 Look and see if you can find something 497 00:18:54,280 --> 00:18:56,080 where that coach has traditionally 498 00:18:56,080 --> 00:18:58,160 taking someone from the level you are 499 00:18:58,160 --> 00:19:00,000 to the level you want to be. 500 00:19:00,000 --> 00:19:03,480 That's a big, big piece of finding a coach. 501 00:19:03,480 --> 00:19:06,080 Also, level set. 502 00:19:06,080 --> 00:19:08,360 What are you actually looking to get out 503 00:19:08,360 --> 00:19:09,800 of this coaching relationship? 504 00:19:09,800 --> 00:19:12,440 Are you looking for someone who's just holding you accountable? 505 00:19:12,440 --> 00:19:14,960 Or are you looking for someone who can actually serve more 506 00:19:14,960 --> 00:19:16,960 of a guide than a coach? 507 00:19:16,960 --> 00:19:20,400 So we have to also know what definition we're looking for. 508 00:19:20,400 --> 00:19:23,120 Because that hero's journey, as Donald Miller always 509 00:19:23,120 --> 00:19:24,680 talks about with the story brand, 510 00:19:24,680 --> 00:19:26,360 can look different for a lot of us. 511 00:19:26,360 --> 00:19:28,720 And what's happening now is everyone's 512 00:19:28,720 --> 00:19:30,160 doing these group programs. 513 00:19:30,160 --> 00:19:32,400 You may not actually receive the level of service 514 00:19:32,400 --> 00:19:35,320 that you need if that's all they serve with. 515 00:19:35,320 --> 00:19:38,680 So understand what level of service you need. 516 00:19:38,680 --> 00:19:40,400 And then understand where you're looking 517 00:19:40,400 --> 00:19:42,120 to go from where you are today. 518 00:19:42,120 --> 00:19:45,120 And then see if that's still the right person for you. 519 00:19:45,120 --> 00:19:47,800 I guess a lot of great principles. 520 00:19:47,800 --> 00:19:50,840 And I would add to not to take away anything 521 00:19:50,840 --> 00:19:51,840 that you said, by the way. 522 00:19:51,840 --> 00:19:53,680 All of that is part of the checklist. 523 00:19:53,680 --> 00:19:56,800 And then to add on top of that, some people, 524 00:19:56,800 --> 00:20:00,160 it's not necessarily the group versus the one-on-one. 525 00:20:00,160 --> 00:20:01,840 As much as it is, how good are they 526 00:20:01,840 --> 00:20:04,000 at facilitating that environment? 527 00:20:04,000 --> 00:20:06,600 Because a group can also be far more powerful 528 00:20:06,600 --> 00:20:08,240 than a one-on-one experience. 529 00:20:08,240 --> 00:20:10,880 And there's so many variables you've got to consider. 530 00:20:10,880 --> 00:20:12,840 I love that one of the first things you led with 531 00:20:12,840 --> 00:20:17,080 was the self-accountability of you've got to be ready, too. 532 00:20:17,080 --> 00:20:18,360 You've got to be ready to play. 533 00:20:18,360 --> 00:20:21,440 And if you look at the great coaches in life, 534 00:20:21,440 --> 00:20:24,640 in terms of sports, where we have transparency, 535 00:20:24,640 --> 00:20:27,600 transparent track records, win and losses, you can see that. 536 00:20:27,600 --> 00:20:29,640 You can see what contracts they sign these days. 537 00:20:29,640 --> 00:20:31,320 You can see what players they turn down, 538 00:20:31,320 --> 00:20:32,200 which ones they recruit. 539 00:20:32,200 --> 00:20:34,240 There's so much you can see in the sports world. 540 00:20:34,240 --> 00:20:35,920 But they also have a combine. 541 00:20:35,920 --> 00:20:38,560 They're not just taking any kid off the street and saying, hey, 542 00:20:38,560 --> 00:20:40,360 come play football for us or basketball. 543 00:20:40,360 --> 00:20:43,880 There's an entire qualification process that matters deeply. 544 00:20:43,880 --> 00:20:49,960 And that, to me, also typically helps you quickly see, 545 00:20:49,960 --> 00:20:52,440 is this coach just somebody who's selling me? 546 00:20:52,440 --> 00:20:55,200 Or is this somebody who's actually selective 547 00:20:55,200 --> 00:20:58,720 and really, really cares about who they're working with? 548 00:20:58,720 --> 00:21:01,640 And do I actually have to qualify for this? 549 00:21:01,640 --> 00:21:03,360 So well said. 550 00:21:03,360 --> 00:21:06,760 And thank you for sharing how that worst business 551 00:21:06,760 --> 00:21:08,760 experience, all of the investments 552 00:21:08,760 --> 00:21:11,200 and the overwhelm of getting started 553 00:21:11,200 --> 00:21:12,880 led to a position of vulnerability 554 00:21:12,880 --> 00:21:15,440 and led you to some of your best experiences. 555 00:21:15,440 --> 00:21:20,000 So what is your best experience so far in business, Jovan? 556 00:21:20,000 --> 00:21:21,960 Yeah, I mean, my best experience is really 557 00:21:21,960 --> 00:21:23,480 an amalgamation of it all. 558 00:21:23,480 --> 00:21:26,520 I've met some cool, cool people, man. 559 00:21:26,520 --> 00:21:28,680 And I have a podcast myself. 560 00:21:28,680 --> 00:21:30,840 And this allowed me to be introduced. 561 00:21:30,840 --> 00:21:31,360 What is it? 562 00:21:31,360 --> 00:21:31,960 What is it? 563 00:21:31,960 --> 00:21:32,440 What is it? 564 00:21:32,440 --> 00:21:32,920 Oh, yeah, yeah. 565 00:21:32,920 --> 00:21:35,120 It's called Design Your Life in Business, man. 566 00:21:35,120 --> 00:21:36,920 And it's the podcast for leaders. 567 00:21:36,920 --> 00:21:38,800 I've met some amazing people. 568 00:21:38,800 --> 00:21:41,480 One of my mentors, my virtual mentors, 569 00:21:41,480 --> 00:21:43,080 because I hadn't met him prior to this, 570 00:21:43,080 --> 00:21:44,600 is a guy named Alan Weiss. 571 00:21:44,600 --> 00:21:47,680 And he wrote books on consulting, value-based fees, 572 00:21:47,680 --> 00:21:48,360 and all that. 573 00:21:48,360 --> 00:21:50,000 And I had the privilege of meeting him. 574 00:21:50,000 --> 00:21:52,440 That is, so far, one of my best business experiences 575 00:21:52,440 --> 00:21:53,840 that I've had so far. 576 00:21:53,840 --> 00:21:54,960 Dude, that's cool. 577 00:21:54,960 --> 00:21:58,720 That is, is this, you said Adam Weiss? 578 00:21:58,720 --> 00:21:59,920 Alan Weiss. 579 00:21:59,920 --> 00:22:01,920 Yeah, Alan Weiss, the million dollar consultant 580 00:22:01,920 --> 00:22:02,760 is what they call him. 581 00:22:02,760 --> 00:22:03,960 Got it, got it, got it, got it. 582 00:22:03,960 --> 00:22:06,400 Oh, OK, I know who you're talking about. 583 00:22:06,400 --> 00:22:07,920 Yes, that's cool, man. 584 00:22:07,920 --> 00:22:11,000 I'm glad you brought that up and that you have a podcast, too. 585 00:22:11,000 --> 00:22:13,680 So if you haven't, if you're not already 586 00:22:13,680 --> 00:22:17,880 one of the many followers of Jovan's podcast, Design 587 00:22:17,880 --> 00:22:19,960 Your Life in Business, Jaime will get that pulled up 588 00:22:19,960 --> 00:22:20,920 here in a second. 589 00:22:20,920 --> 00:22:23,760 We'll make sure to throw that out as well, my friend. 590 00:22:23,760 --> 00:22:28,800 So you're doing your own solo episodes as well as interviews 591 00:22:28,800 --> 00:22:29,320 through that? 592 00:22:29,320 --> 00:22:32,280 Or what's the vision of the podcast? 593 00:22:32,280 --> 00:22:34,480 Yeah, I'm going to add solo episodes. 594 00:22:34,480 --> 00:22:37,120 But right now, we have so many in the chamber of interviews 595 00:22:37,120 --> 00:22:38,880 that I'm just chilling right now. 596 00:22:38,880 --> 00:22:40,440 I'm going to let those go out of there. 597 00:22:40,440 --> 00:22:44,800 But the vision really is to put the voice of people 598 00:22:44,800 --> 00:22:48,200 who haven't been readily heard as much as the people we hear 599 00:22:48,200 --> 00:22:50,480 every day and give them a platform, right? 600 00:22:50,480 --> 00:22:53,120 People like yourself who are amazing at what they do, 601 00:22:53,120 --> 00:22:55,640 but maybe haven't gotten that brand awareness that 602 00:22:55,640 --> 00:22:58,240 is rightfully deserved, in my opinion. 603 00:22:58,240 --> 00:23:01,680 So just giving that platform, but not just being there 604 00:23:01,680 --> 00:23:04,600 to add fluff and saying everything is mindset 605 00:23:04,600 --> 00:23:06,760 or if you work hard, you're going to get it, 606 00:23:06,760 --> 00:23:09,640 but also saying actionable tips and insights 607 00:23:09,640 --> 00:23:12,080 on how you get that life and business you 608 00:23:12,080 --> 00:23:14,320 don't need a vacation from. 609 00:23:14,320 --> 00:23:15,920 That's awesome. 610 00:23:15,920 --> 00:23:18,800 I'd love to have you on our other show, too, by the way. 611 00:23:18,800 --> 00:23:20,200 We have one called PowerTake. 612 00:23:20,200 --> 00:23:23,000 And PowerTake's all about business news. 613 00:23:23,000 --> 00:23:26,240 And so you're paying attention to different things 614 00:23:26,240 --> 00:23:27,200 in the market than I am. 615 00:23:27,200 --> 00:23:28,960 It would be fun to have you there one day. 616 00:23:28,960 --> 00:23:30,760 We can collab on that, make sure that we're 617 00:23:30,760 --> 00:23:32,320 delivering the best news to people. 618 00:23:32,320 --> 00:23:33,200 That would be fun. 619 00:23:33,200 --> 00:23:34,400 Yeah, that'll be fun, man. 620 00:23:34,400 --> 00:23:35,560 Let's make it happen. 621 00:23:35,560 --> 00:23:36,440 For real. 622 00:23:36,440 --> 00:23:37,080 All right, cool. 623 00:23:37,080 --> 00:23:40,920 So let's talk about, before we go 624 00:23:40,920 --> 00:23:43,040 into the dynamics of Organic, because I'm 625 00:23:43,040 --> 00:23:47,080 excited to spend a lot of time with you on the actual organics. 626 00:23:47,080 --> 00:23:49,800 What things should we be doing? 627 00:23:49,800 --> 00:23:51,040 What are some of the low-hanging fruit 628 00:23:51,040 --> 00:23:53,080 that people are overlooking that are a little bit easier 629 00:23:53,080 --> 00:23:54,520 to do than they may realize? 630 00:23:54,520 --> 00:23:57,280 And also, more importantly, impactful, 631 00:23:57,280 --> 00:24:00,000 actually drawing people to them to work with them 632 00:24:00,000 --> 00:24:01,560 and converting. 633 00:24:01,560 --> 00:24:05,280 But before we do that, what powerful lesson 634 00:24:05,280 --> 00:24:07,960 can other visionaries learn from your experience 635 00:24:07,960 --> 00:24:10,160 and being a business owner so far? 636 00:24:10,160 --> 00:24:10,880 Oh, man. 637 00:24:10,880 --> 00:24:13,240 There's so many lessons there. 638 00:24:13,240 --> 00:24:15,920 But the key word is a visionary. 639 00:24:15,920 --> 00:24:17,840 One of the things about a visionary 640 00:24:17,840 --> 00:24:21,040 is sometimes we think our vision is always right. 641 00:24:21,040 --> 00:24:24,880 But you have to be open in order to really achieve the level 642 00:24:24,880 --> 00:24:27,240 that maybe you didn't even think was possible. 643 00:24:27,240 --> 00:24:29,400 So make sure you're paying attention to what others 644 00:24:29,400 --> 00:24:30,400 are saying to you. 645 00:24:30,400 --> 00:24:32,840 Make sure you're paying attention to some of the signs 646 00:24:32,840 --> 00:24:34,760 and things that's happening around you 647 00:24:34,760 --> 00:24:36,440 so it can inform your vision. 648 00:24:36,440 --> 00:24:39,000 You may find that you can do things a little differently 649 00:24:39,000 --> 00:24:41,160 than what you envisioned. 650 00:24:41,160 --> 00:24:42,040 Dude, I love that. 651 00:24:42,040 --> 00:24:42,880 That's huge. 652 00:24:42,880 --> 00:24:47,000 And if any of you have ever been on a journey, 653 00:24:47,000 --> 00:24:50,080 a physical journey, and you had a vision of your destination 654 00:24:50,080 --> 00:24:51,840 through the mountains or something, 655 00:24:51,840 --> 00:24:56,520 you can find out how fast you can get lost in a wilderness. 656 00:24:56,520 --> 00:24:58,720 Even if you think you're headed in the right direction, 657 00:24:58,720 --> 00:25:00,640 you can find yourself off course super fast, 658 00:25:00,640 --> 00:25:03,680 especially without a compass, especially without a guide, 659 00:25:03,680 --> 00:25:06,360 especially without other perspectives there to be with you 660 00:25:06,360 --> 00:25:07,520 and nurture you along the way. 661 00:25:07,520 --> 00:25:11,720 So when you're building and when you're like an entrepreneur 662 00:25:11,720 --> 00:25:13,120 that's starting a business from scratch, 663 00:25:13,120 --> 00:25:14,960 you're not franchising. 664 00:25:14,960 --> 00:25:18,680 There's so many more ways you can get lost than not. 665 00:25:18,680 --> 00:25:20,640 Because nobody's saving you the way. 666 00:25:20,640 --> 00:25:21,440 You're doing it. 667 00:25:21,440 --> 00:25:23,760 You're the one that's creating that path. 668 00:25:23,760 --> 00:25:25,960 And there aren't necessarily a ton of road signs 669 00:25:25,960 --> 00:25:28,320 or you don't necessarily know where to look for those road 670 00:25:28,320 --> 00:25:28,840 signs. 671 00:25:28,840 --> 00:25:30,000 So well said, Jevon. 672 00:25:30,000 --> 00:25:32,520 I love that. 673 00:25:32,520 --> 00:25:33,440 Organic. 674 00:25:33,440 --> 00:25:35,120 Like I said, not much. 675 00:25:35,120 --> 00:25:39,640 We leverage it as best we can following Alex Hermosy. 676 00:25:39,640 --> 00:25:43,560 Produce, produce, produce, produce valuable content. 677 00:25:43,560 --> 00:25:45,920 Get your value out there. 678 00:25:45,920 --> 00:25:48,640 And play the long game with it. 679 00:25:48,640 --> 00:25:53,480 But what are some ways that maybe my brand can maximize 680 00:25:53,480 --> 00:25:56,760 what we're doing for organic marketing 681 00:25:56,760 --> 00:26:01,000 or other entrepreneurs who are trying to get found out there? 682 00:26:01,000 --> 00:26:02,600 What do they need to be focused on? 683 00:26:02,600 --> 00:26:03,280 Absolutely. 684 00:26:03,280 --> 00:26:08,280 First, I want to get with the concept of producing content. 685 00:26:08,280 --> 00:26:09,920 That sounds great. 686 00:26:09,920 --> 00:26:13,200 And I know Alex, he's doing some amazing things right now. 687 00:26:13,200 --> 00:26:16,840 But content isn't, it's not anything 688 00:26:16,840 --> 00:26:18,800 if you don't put it in front of the right people. 689 00:26:18,800 --> 00:26:21,440 And you mentioned how you get suppressed and all these things 690 00:26:21,440 --> 00:26:22,640 on these platforms. 691 00:26:22,640 --> 00:26:25,440 So it's kind of tougher to get out there with all the noise 692 00:26:25,440 --> 00:26:28,080 and all these algorithmic changes and all that stuff 693 00:26:28,080 --> 00:26:30,280 by just producing content alone. 694 00:26:30,280 --> 00:26:32,140 So one of the things I like to do 695 00:26:32,140 --> 00:26:33,840 is I like to look at my network. 696 00:26:33,840 --> 00:26:36,440 We call it our power base in the coaching realm, 697 00:26:36,440 --> 00:26:38,000 executive coaching realm. 698 00:26:38,000 --> 00:26:42,480 Looking at your power base, who can help you get there faster? 699 00:26:42,480 --> 00:26:47,400 And you typically find out that someone in your phone, someone 700 00:26:47,400 --> 00:26:50,840 you haven't spoke to in a while, if you look on LinkedIn 701 00:26:50,840 --> 00:26:54,400 at your connections, someone in there 702 00:26:54,400 --> 00:26:56,480 is speaking with your ideal audience. 703 00:26:56,480 --> 00:26:59,160 They may be your ideal audience themselves. 704 00:26:59,160 --> 00:27:01,640 So we have to use that. 705 00:27:01,640 --> 00:27:02,440 Let them know. 706 00:27:02,440 --> 00:27:06,600 And one of the best ways to get people to pay attention 707 00:27:06,600 --> 00:27:08,960 to you again, if you haven't spoken to them in a while, 708 00:27:08,960 --> 00:27:12,080 what I use is I say, hey, I'll find a post. 709 00:27:12,080 --> 00:27:13,000 I'll find a podcast. 710 00:27:13,000 --> 00:27:14,080 I'll find something. 711 00:27:14,080 --> 00:27:15,000 I hope you're well. 712 00:27:15,000 --> 00:27:16,520 Hey, I came across this post, and I 713 00:27:16,520 --> 00:27:18,240 thought this might be beneficial for you. 714 00:27:18,240 --> 00:27:20,320 I would love to hear your thoughts on it. 715 00:27:20,320 --> 00:27:21,960 And they're going to be like, oh, great. 716 00:27:21,960 --> 00:27:23,240 Haven't spoken to you in a while. 717 00:27:23,240 --> 00:27:24,480 What's going on? 718 00:27:24,480 --> 00:27:26,280 And they're going to ask you that question. 719 00:27:26,280 --> 00:27:26,860 What's happening? 720 00:27:26,860 --> 00:27:27,440 What's new? 721 00:27:27,440 --> 00:27:30,440 And then you can say, well, if you just started a company, 722 00:27:30,440 --> 00:27:32,940 I just started this business, or I'm in this new endeavor, 723 00:27:32,940 --> 00:27:35,440 or I'm looking to connect with this person, this person, 724 00:27:35,440 --> 00:27:39,080 this person, would you happen to know anybody? 725 00:27:39,080 --> 00:27:40,760 Or there's another way you can do it. 726 00:27:40,760 --> 00:27:41,440 You can ask them. 727 00:27:41,440 --> 00:27:44,280 If you already know who's in their power circle 728 00:27:44,280 --> 00:27:47,080 of influence, in case of LinkedIn, 729 00:27:47,080 --> 00:27:48,760 you can look at contacts. 730 00:27:48,760 --> 00:27:51,200 I can say, hey, I noticed that you're 731 00:27:51,200 --> 00:27:53,480 connected with this person, this person, this person. 732 00:27:53,480 --> 00:27:56,280 I would love if you could introduce me to this. 733 00:27:56,280 --> 00:27:59,360 And they may say, what do I say? 734 00:27:59,360 --> 00:28:00,600 What are you looking to do? 735 00:28:00,600 --> 00:28:04,040 Because our network is currency. 736 00:28:04,040 --> 00:28:06,240 Our relationships is currency, and they don't want you 737 00:28:06,240 --> 00:28:07,040 to ruin it for them. 738 00:28:07,040 --> 00:28:10,440 So you can say, hey, this is what I'm looking to do. 739 00:28:10,440 --> 00:28:12,240 I'm just looking to have a conversation. 740 00:28:12,240 --> 00:28:14,840 I noticed that this was going on in their field, 741 00:28:14,840 --> 00:28:17,520 and I just wanted to find out more about them 742 00:28:17,520 --> 00:28:18,920 and how I may be able to help. 743 00:28:18,920 --> 00:28:19,960 That's it. 744 00:28:19,960 --> 00:28:24,000 That's how we're going to do networking at the highest level. 745 00:28:24,000 --> 00:28:26,800 You're not looking to just go in there and sell. 746 00:28:26,800 --> 00:28:29,160 You're establishing that rapport again. 747 00:28:29,160 --> 00:28:31,360 You're asking them, how are things going? 748 00:28:31,360 --> 00:28:32,760 And then you're finding out a way 749 00:28:32,760 --> 00:28:35,680 that you can make them look good while you're also 750 00:28:35,680 --> 00:28:37,080 getting better. 751 00:28:37,080 --> 00:28:38,200 So that's one of the things. 752 00:28:38,200 --> 00:28:39,200 Fire. 753 00:28:39,200 --> 00:28:40,280 Yeah. 754 00:28:40,280 --> 00:28:41,440 Oh, thank you. 755 00:28:41,440 --> 00:28:41,960 Thank you. 756 00:28:41,960 --> 00:28:44,360 My alarm's about to go off, man. 757 00:28:44,360 --> 00:28:45,320 You're throwing it down. 758 00:28:45,320 --> 00:28:46,040 That was great. 759 00:28:46,040 --> 00:28:46,760 That was great. 760 00:28:46,760 --> 00:28:50,920 Now, I got to know a lot of people who follow these, 761 00:28:50,920 --> 00:28:52,920 I don't want to call them tactics, these ideas, 762 00:28:52,920 --> 00:28:56,160 these outreach, these relationship building 763 00:28:56,160 --> 00:28:57,800 techniques. 764 00:28:57,800 --> 00:28:58,760 They matter, dude. 765 00:28:58,760 --> 00:29:00,120 So keep going. 766 00:29:00,120 --> 00:29:01,280 I'll let you just keep going. 767 00:29:01,280 --> 00:29:02,160 All right, cool. 768 00:29:02,160 --> 00:29:03,760 Yeah, they definitely matter. 769 00:29:03,760 --> 00:29:05,960 And one of the things that is required 770 00:29:05,960 --> 00:29:07,720 when we're doing this, before I continue, 771 00:29:07,720 --> 00:29:10,280 is it's a mindset shift. 772 00:29:10,280 --> 00:29:14,320 So often, we are in this transactional mind-sync, 773 00:29:14,320 --> 00:29:16,560 and we forget about the human side of things. 774 00:29:16,560 --> 00:29:19,440 If we remember that human side of things, 775 00:29:19,440 --> 00:29:21,760 then we will be a lot better off. 776 00:29:21,760 --> 00:29:23,800 And a lot of times, what happens is we're like, 777 00:29:23,800 --> 00:29:26,040 we look at someone like, oh, they're not in the field 778 00:29:26,040 --> 00:29:27,160 that I need to talk to. 779 00:29:27,160 --> 00:29:29,600 Or this person is just at this level. 780 00:29:29,600 --> 00:29:32,760 They're not the director or CEO or whatever, key decision 781 00:29:32,760 --> 00:29:33,280 maker. 782 00:29:33,280 --> 00:29:37,000 But you don't know how they can impact you. 783 00:29:37,000 --> 00:29:39,600 And you don't know, if you did something for them, 784 00:29:39,600 --> 00:29:41,120 how they may look out for you. 785 00:29:41,120 --> 00:29:42,880 Because Alex Hermosa, you mentioned him, 786 00:29:42,880 --> 00:29:45,040 talks about the principle of reciprocity. 787 00:29:45,040 --> 00:29:46,520 People want to do something for you 788 00:29:46,520 --> 00:29:47,760 when you do something for them. 789 00:29:47,760 --> 00:29:51,360 That's one of the key tenets of organic marketing, right? 790 00:29:51,360 --> 00:29:52,880 Getting that network out there. 791 00:29:52,880 --> 00:29:55,960 And another key to this, referrals. 792 00:29:55,960 --> 00:29:58,560 Referrals without even being asked for a referral. 793 00:29:58,560 --> 00:30:00,960 So yes, I can set up my referral system. 794 00:30:00,960 --> 00:30:02,440 And there are some tools out there 795 00:30:02,440 --> 00:30:05,680 to formalize that, which I do recommend the audience use, 796 00:30:05,680 --> 00:30:08,040 just so we can track who's actually giving you referrals 797 00:30:08,040 --> 00:30:09,640 and where they're coming from and stuff. 798 00:30:09,640 --> 00:30:13,400 But at the nature of a referral, you can just be like, hey, 799 00:30:13,400 --> 00:30:15,080 I wanted to make a connection with you all 800 00:30:15,080 --> 00:30:17,840 because I thought you all had some synergies there. 801 00:30:17,840 --> 00:30:20,280 I think this could be a fruitful partnership. 802 00:30:20,280 --> 00:30:22,520 That's a way to get people thinking of you 803 00:30:22,520 --> 00:30:24,160 if you haven't talked to them again 804 00:30:24,160 --> 00:30:26,400 or if they're just one of the high level contacts 805 00:30:26,400 --> 00:30:28,200 that you want to work with, right? 806 00:30:28,200 --> 00:30:31,360 It's providing value to them, bringing two people together. 807 00:30:31,360 --> 00:30:32,840 What's going to happen? 808 00:30:32,840 --> 00:30:34,880 What's going to happen is down the road, 809 00:30:34,880 --> 00:30:36,960 if you need that referral, they're going to be like, 810 00:30:36,960 --> 00:30:39,120 yeah, I remember you connected me with this person, 811 00:30:39,120 --> 00:30:40,720 even if it didn't go anywhere. 812 00:30:40,720 --> 00:30:42,400 They're going to be like, yeah, I got you. 813 00:30:42,400 --> 00:30:43,400 I got you. 814 00:30:43,400 --> 00:30:45,000 So tell me who I want. 815 00:30:45,000 --> 00:30:47,680 Tell me what you're looking at, and let's get it. 816 00:30:47,680 --> 00:30:49,440 The other thing that we want to do when 817 00:30:49,440 --> 00:30:52,680 it comes to organic marketing is we 818 00:30:52,680 --> 00:30:56,280 want to make sure that with that content, 819 00:30:56,280 --> 00:30:58,560 we're not just posting it and thinking 820 00:30:58,560 --> 00:31:01,000 things are going to happen. 821 00:31:01,000 --> 00:31:02,040 Develop a network. 822 00:31:02,040 --> 00:31:05,520 Develop a kind of community where you can collaborate 823 00:31:05,520 --> 00:31:08,440 so they can help you get in front of those folks. 824 00:31:08,440 --> 00:31:10,920 For instance, Jackson and I, we both have podcasts. 825 00:31:10,920 --> 00:31:12,880 Maybe I'll bring them on my podcast, too, 826 00:31:12,880 --> 00:31:15,520 so he can get in front of my audience, audience 827 00:31:15,520 --> 00:31:17,480 that he wouldn't typically have had, 828 00:31:17,480 --> 00:31:19,200 just like he's doing for me. 829 00:31:19,200 --> 00:31:22,880 So if you can develop and identify people who are doing that, 830 00:31:22,880 --> 00:31:27,360 maybe solo, you're not as widely spread as you want to be. 831 00:31:27,360 --> 00:31:31,080 But together, that influence is magnified, 832 00:31:31,080 --> 00:31:32,760 exponentially, really. 833 00:31:32,760 --> 00:31:36,040 Because if you have a few thousand downloads 834 00:31:36,040 --> 00:31:38,520 and I have a few thousand downloads, think about that. 835 00:31:38,520 --> 00:31:41,720 We have just double the eyes on us and the ears on us. 836 00:31:41,720 --> 00:31:44,880 And that's the power of something like a podcast 837 00:31:44,880 --> 00:31:46,080 and all that other stuff. 838 00:31:46,080 --> 00:31:51,080 And I love that you refer to that as a community. 839 00:31:51,080 --> 00:31:53,800 Sometimes people think community, they think neighborhood. 840 00:31:53,800 --> 00:31:55,760 They think school or they think church. 841 00:31:55,760 --> 00:31:58,360 And we have to get our minds open to realizing 842 00:31:58,360 --> 00:32:01,360 that community goes beyond what we're traditionally 843 00:32:01,360 --> 00:32:05,240 accustomed to creating. 844 00:32:05,240 --> 00:32:08,640 When we have complete control over how we participate 845 00:32:08,640 --> 00:32:10,880 and whether we participate with a positive mindset 846 00:32:10,880 --> 00:32:11,440 or a negative. 847 00:32:11,440 --> 00:32:15,080 I heard one person at this event we went to. 848 00:32:15,080 --> 00:32:18,360 And they just couldn't help themselves. 849 00:32:18,360 --> 00:32:22,440 They said, but isn't there so much missing 850 00:32:22,440 --> 00:32:23,880 in the relationships on Zoom? 851 00:32:23,880 --> 00:32:30,480 And the mastermind, Tom, Tom Matson, he said, no. 852 00:32:30,480 --> 00:32:32,360 He said, no, that's not mine. 853 00:32:32,360 --> 00:32:34,480 He's like, we show up full-hearted. 854 00:32:34,480 --> 00:32:35,760 We're ready to go. 855 00:32:35,760 --> 00:32:37,360 And he didn't make it feel bad. 856 00:32:37,360 --> 00:32:39,080 I thought it was cool how he handled it. 857 00:32:39,080 --> 00:32:42,880 Because he was like, you bring to the table, maximize it. 858 00:32:42,880 --> 00:32:45,200 Just allow your full emotions to come 859 00:32:45,200 --> 00:32:47,880 rather than being focused on what you're missing out on 860 00:32:47,880 --> 00:32:49,840 by not being able to high five each other. 861 00:32:49,840 --> 00:32:51,400 It'd be cool to high five you, man. 862 00:32:51,400 --> 00:32:52,920 But at the same time, I'm not going 863 00:32:52,920 --> 00:32:56,600 to let the fact that we can't do that inhibit our ability 864 00:32:56,600 --> 00:32:57,720 to have a brotherhood. 865 00:32:57,720 --> 00:32:58,240 Yeah. 866 00:32:58,240 --> 00:32:59,760 And what they're really saying when 867 00:32:59,760 --> 00:33:03,320 they say that Zoom inhibits our ability to connect 868 00:33:03,320 --> 00:33:05,760 is I'm distracted. 869 00:33:05,760 --> 00:33:07,840 Well, I don't know what to say or do. 870 00:33:07,840 --> 00:33:10,440 So it's really, like you said, be present. 871 00:33:10,440 --> 00:33:13,120 But I actually take advantage of virtual. 872 00:33:13,120 --> 00:33:14,080 It's easier. 873 00:33:14,080 --> 00:33:16,240 Because I see the names. 874 00:33:16,240 --> 00:33:18,160 10 stars, somebody posted where they're from, 875 00:33:18,160 --> 00:33:20,480 where they are at the beginning, and all this other stuff. 876 00:33:20,480 --> 00:33:22,960 And I can say, hey, I saw that you posted X. 877 00:33:22,960 --> 00:33:25,240 I would love to connect outside this platform. 878 00:33:25,240 --> 00:33:26,640 Would you be open to a call? 879 00:33:26,640 --> 00:33:28,120 I try to get everybody on the call. 880 00:33:28,120 --> 00:33:28,640 That's my thing. 881 00:33:28,640 --> 00:33:29,360 That's right. 882 00:33:29,360 --> 00:33:32,120 I want to talk because this texting back and forth 883 00:33:32,120 --> 00:33:33,600 is not established in the report. 884 00:33:33,600 --> 00:33:34,840 They don't know who's behind it. 885 00:33:34,840 --> 00:33:36,400 I could be anybody. 886 00:33:36,400 --> 00:33:38,660 So I want to get them on a call, let 887 00:33:38,660 --> 00:33:41,600 them know what I'm about, who I am, see my face, 888 00:33:41,600 --> 00:33:43,880 and understand that I'm a real person, 889 00:33:43,880 --> 00:33:47,200 and get the emotional aspect of that connection. 890 00:33:47,200 --> 00:33:49,720 So you can leverage any platform. 891 00:33:49,720 --> 00:33:51,080 And I advise you to. 892 00:33:51,080 --> 00:33:55,560 If you're on a Facebook group, Facebook groups are hard. 893 00:33:55,560 --> 00:33:57,360 Because sometimes you just get this instant. 894 00:33:57,360 --> 00:33:59,800 There's a lot of spam on there and all that other stuff. 895 00:33:59,800 --> 00:34:02,640 But there also are some great connections. 896 00:34:02,640 --> 00:34:04,680 And if you pay attention to what's going on, 897 00:34:04,680 --> 00:34:07,200 just for a little while, just be intentional a little bit. 898 00:34:07,200 --> 00:34:11,280 Maybe spend 30 minutes in a day just to see what's going on, 899 00:34:11,280 --> 00:34:12,960 see who you can actually connect with, 900 00:34:12,960 --> 00:34:15,040 who's actually saying some real stuff, 901 00:34:15,040 --> 00:34:17,240 not just posting these motivational posts 902 00:34:17,240 --> 00:34:19,400 or trying to get likes and stuff like that. 903 00:34:19,400 --> 00:34:23,360 Who's actually looking to work and be better 904 00:34:23,360 --> 00:34:27,760 within your space that you want to be an influencer? 905 00:34:27,760 --> 00:34:30,760 That is going to be the difference maker. 906 00:34:30,760 --> 00:34:34,840 So often we have this black and white view 907 00:34:34,840 --> 00:34:36,160 when there's some gray in there. 908 00:34:36,160 --> 00:34:39,360 We're like, oh, this doesn't work just in general. 909 00:34:39,360 --> 00:34:40,880 There's a blanket statement. 910 00:34:40,880 --> 00:34:41,840 Facebook groups don't work. 911 00:34:41,840 --> 00:34:42,680 I'm done with this. 912 00:34:42,680 --> 00:34:44,240 I'm not looking at Facebook groups. 913 00:34:44,240 --> 00:34:45,880 Networking on Zoom doesn't work. 914 00:34:45,880 --> 00:34:46,720 I'm done with it. 915 00:34:46,720 --> 00:34:48,240 I'm not even going to waste my time. 916 00:34:48,240 --> 00:34:49,880 We have to stop doing that. 917 00:34:49,880 --> 00:34:50,720 Yep, exactly. 918 00:34:50,720 --> 00:34:52,440 Ads don't work. 919 00:34:52,440 --> 00:34:53,280 Ads don't work. 920 00:34:53,280 --> 00:34:54,240 Yeah, ads don't work. 921 00:34:54,240 --> 00:34:55,160 I'm done with it. 922 00:34:55,160 --> 00:34:56,080 I don't even say that. 923 00:34:56,080 --> 00:34:58,320 And I blew a line already on. 924 00:34:58,320 --> 00:34:59,520 I don't even say it. 925 00:34:59,520 --> 00:35:01,360 It puts you in a rare category too, though, Juvon, 926 00:35:01,360 --> 00:35:05,880 because then you're a more holistic individual. 927 00:35:05,880 --> 00:35:07,960 And those people who are trying to escape 928 00:35:07,960 --> 00:35:11,680 the polarizing effects of neither this nor that 929 00:35:11,680 --> 00:35:14,800 are like, whoa, Juvon's really, he really looks at 930 00:35:14,800 --> 00:35:17,240 and evaluates things without reacting 931 00:35:17,240 --> 00:35:19,840 and shutting down a process that he may not 932 00:35:19,840 --> 00:35:20,840 have understood yet. 933 00:35:20,840 --> 00:35:22,160 So I appreciate that. 934 00:35:22,160 --> 00:35:25,080 That tells me, man, I know that you're 935 00:35:25,080 --> 00:35:28,840 going to effectively evaluate other components of business 936 00:35:28,840 --> 00:35:32,680 because you didn't react about the thing that you could have. 937 00:35:32,680 --> 00:35:35,040 So you also brought up these Facebook groups. 938 00:35:35,040 --> 00:35:36,000 Imagine this, guys. 939 00:35:36,000 --> 00:35:39,200 You join a Facebook group, and there's 100,000 people 940 00:35:39,200 --> 00:35:40,480 in that Facebook group. 941 00:35:40,480 --> 00:35:42,280 Well, I can tell you one thing. 942 00:35:42,280 --> 00:35:46,080 If you see that the scaling, that it's moving up and up 943 00:35:46,080 --> 00:35:49,400 and up and up and up, how many people that are in there, 944 00:35:49,400 --> 00:35:51,920 if you see all these spam posts happening, spam posts, 945 00:35:51,920 --> 00:35:55,080 gifs, just stuff that you can tell is a complete waste of time, 946 00:35:55,080 --> 00:35:57,760 all those great prospects that are going into that 947 00:35:57,760 --> 00:35:59,840 are going in and lose like, oh, man, I 948 00:35:59,840 --> 00:36:01,760 thought this was going to be a great experience. 949 00:36:01,760 --> 00:36:03,480 They all get their hopes up. 950 00:36:03,480 --> 00:36:06,280 And if you're the one in there who's being what 951 00:36:06,280 --> 00:36:08,520 I call being a lighthouse, you're 952 00:36:08,520 --> 00:36:11,280 the one that's actually helping people. 953 00:36:11,280 --> 00:36:14,600 And you create a team of friends by giving back 954 00:36:14,600 --> 00:36:15,640 and making them look good. 955 00:36:15,640 --> 00:36:18,040 Next thing you know, you've got 5, 10, 15 people 956 00:36:18,040 --> 00:36:19,680 who appreciate you being in that group. 957 00:36:19,680 --> 00:36:20,480 Well, guess what? 958 00:36:20,480 --> 00:36:23,800 Every new person who comes into that group from then on 959 00:36:23,800 --> 00:36:27,160 begins to see you and begins to see you shine. 960 00:36:27,160 --> 00:36:28,840 So you then turn. 961 00:36:28,840 --> 00:36:32,000 You're becoming the diamond in the rough, so to speak. 962 00:36:32,000 --> 00:36:34,600 But you're now accessible to everybody 963 00:36:34,600 --> 00:36:37,600 who sees the people who are in that audience engaging 964 00:36:37,600 --> 00:36:40,160 with you, appreciating you, seeing the value that you are. 965 00:36:40,160 --> 00:36:42,200 So, Javon, you're dead on with that. 966 00:36:42,200 --> 00:36:45,000 One thing I want to go back to, because I'm at personal reasons, 967 00:36:45,000 --> 00:36:47,400 I'm curious, and I think my clients will 968 00:36:47,400 --> 00:36:48,360 benefit a lot from this. 969 00:36:48,360 --> 00:36:52,280 You talked about reaching out to the process. 970 00:36:52,280 --> 00:36:53,200 You said two things. 971 00:36:53,200 --> 00:36:56,760 And I was writing one, who can get you there faster? 972 00:36:56,760 --> 00:36:58,440 And then you moved on to a concept 973 00:36:58,440 --> 00:37:00,280 of having them potentially, I think 974 00:37:00,280 --> 00:37:03,360 it was review the post or the lead man or something 975 00:37:03,360 --> 00:37:04,040 that you created. 976 00:37:04,040 --> 00:37:05,720 Can you walk through that again? 977 00:37:05,720 --> 00:37:09,200 What are some of those ways that you reach back out 978 00:37:09,200 --> 00:37:11,480 to those who you haven't connected to in a while 979 00:37:11,480 --> 00:37:14,360 to reestablish, to rekindle the relationship? 980 00:37:14,360 --> 00:37:15,360 Yeah, absolutely. 981 00:37:15,360 --> 00:37:18,920 So do not just reach out to them in a vacuum. 982 00:37:18,920 --> 00:37:21,160 Look at a current event that has transpired 983 00:37:21,160 --> 00:37:23,120 in their life or their career. 984 00:37:23,120 --> 00:37:25,120 That's why I love, I'm a LinkedIn guy. 985 00:37:25,120 --> 00:37:27,520 So I love to look on LinkedIn and see 986 00:37:27,520 --> 00:37:29,160 what's going on with someone. 987 00:37:29,160 --> 00:37:31,320 So if you see, if they're a business owner, 988 00:37:31,320 --> 00:37:33,680 you see maybe they got another round of funding, 989 00:37:33,680 --> 00:37:35,680 or maybe they connected with a partner, 990 00:37:35,680 --> 00:37:38,120 or anything that you can leverage, 991 00:37:38,120 --> 00:37:40,000 you can literally go in there. 992 00:37:40,000 --> 00:37:42,640 And this is going to get rid of any span of time 993 00:37:42,640 --> 00:37:44,600 that you haven't spoke to them and say, 994 00:37:44,600 --> 00:37:46,280 hey, congratulations. 995 00:37:46,280 --> 00:37:50,040 I noticed that X transpired in your life. 996 00:37:50,040 --> 00:37:53,800 And I also, or you can say, hey, I 997 00:37:53,800 --> 00:37:55,220 see that you're working on this. 998 00:37:55,220 --> 00:37:58,760 I wrote this article, or I just created this lead magnet, 999 00:37:58,760 --> 00:38:00,800 or I just did this video, whatever it is. 1000 00:38:00,800 --> 00:38:02,040 Doesn't even have to be yours. 1001 00:38:02,040 --> 00:38:03,800 You can just share someone else's and say, 1002 00:38:03,800 --> 00:38:05,400 I think this will be of value for you. 1003 00:38:05,400 --> 00:38:08,320 I would love to find out what you think about it. 1004 00:38:08,320 --> 00:38:10,440 And they're going to say, oh, thanks for sending this. 1005 00:38:10,440 --> 00:38:11,960 And if you could just congratulate them 1006 00:38:11,960 --> 00:38:16,000 with no nothing else asked on that first attempt, 1007 00:38:16,000 --> 00:38:17,320 you can just leave it at that. 1008 00:38:17,320 --> 00:38:18,960 And they're going to say, oh, thank you. 1009 00:38:18,960 --> 00:38:20,960 Once they say thank you, then you 1010 00:38:20,960 --> 00:38:23,080 can ask, you just build a rapport. 1011 00:38:23,080 --> 00:38:24,960 You don't have to sell them anything. 1012 00:38:24,960 --> 00:38:26,460 You can just say, all right, thank you. 1013 00:38:26,460 --> 00:38:27,400 You're welcome. 1014 00:38:27,400 --> 00:38:29,760 I also see that X is happening. 1015 00:38:29,760 --> 00:38:33,000 I would love to jump on a call just so we can catch up. 1016 00:38:33,000 --> 00:38:34,440 You're not even asking for anything. 1017 00:38:34,440 --> 00:38:36,240 They're not looking at you because you've already 1018 00:38:36,240 --> 00:38:37,000 had that relationship. 1019 00:38:37,000 --> 00:38:37,840 They know who you are. 1020 00:38:37,840 --> 00:38:38,960 They're familiar with you. 1021 00:38:38,960 --> 00:38:40,800 They'll say, oh, that sounds great. 1022 00:38:40,800 --> 00:38:42,640 Let me hop on this call with this person. 1023 00:38:42,640 --> 00:38:45,960 If you do not know them, but you'd like to know them, 1024 00:38:45,960 --> 00:38:48,680 then other way you can do it is this. 1025 00:38:48,680 --> 00:38:50,840 You can still send them something that's of value. 1026 00:38:50,840 --> 00:38:52,400 You can still look at what's happening 1027 00:38:52,400 --> 00:38:53,880 in their current events. 1028 00:38:53,880 --> 00:38:56,440 But what I like to say is I would 1029 00:38:56,440 --> 00:38:58,440 love to connect with you because I 1030 00:38:58,440 --> 00:39:01,600 see that you are creating an impact in whatever industry 1031 00:39:01,600 --> 00:39:02,760 you are in. 1032 00:39:02,760 --> 00:39:06,880 I'd love to connect with people in that industry for X reason. 1033 00:39:06,880 --> 00:39:09,640 Would you be interested in hopping on the call? 1034 00:39:09,640 --> 00:39:11,720 And if they say, most people, for me, 1035 00:39:11,720 --> 00:39:13,160 they say either yes or no. 1036 00:39:13,160 --> 00:39:14,800 A no, I'm not too worried about. 1037 00:39:14,800 --> 00:39:18,520 What I do when someone says no is I say, OK, great. 1038 00:39:18,520 --> 00:39:21,120 By the way, I also host a podcast called 1039 00:39:21,120 --> 00:39:22,840 Design Your Life in Business. 1040 00:39:22,840 --> 00:39:24,320 Here, you can use it as a resource. 1041 00:39:24,320 --> 00:39:26,200 I love your insight on some of the episodes. 1042 00:39:26,200 --> 00:39:26,800 That's it. 1043 00:39:26,800 --> 00:39:28,080 And they say, oh, great, cool. 1044 00:39:28,080 --> 00:39:28,920 I love podcasts. 1045 00:39:28,920 --> 00:39:30,600 Or I've been looking for another podcast. 1046 00:39:30,600 --> 00:39:32,280 There's no harm, no foul. 1047 00:39:32,280 --> 00:39:34,440 I provide it with a free resource. 1048 00:39:34,440 --> 00:39:36,200 I'm not offering it. 1049 00:39:36,200 --> 00:39:37,760 Or they ignore it. 1050 00:39:37,760 --> 00:39:38,680 Or they ignore it. 1051 00:39:38,680 --> 00:39:40,320 What's the harm in that? 1052 00:39:40,320 --> 00:39:42,000 But for the people that said yes, 1053 00:39:42,000 --> 00:39:44,560 and I close at a high rate on yeses, 1054 00:39:44,560 --> 00:39:48,560 over 50% of people typically say yes. 1055 00:39:48,560 --> 00:39:51,120 And another thing that I like to use, 1056 00:39:51,120 --> 00:39:54,480 if I detect something about that person that I like, 1057 00:39:54,480 --> 00:39:57,720 maybe they seem like they're not all buttoned up, 1058 00:39:57,720 --> 00:40:01,080 what I say is, hey, I would love to get off 1059 00:40:01,080 --> 00:40:04,040 of this networking platform and actually network. 1060 00:40:04,040 --> 00:40:05,240 Would you be open to it? 1061 00:40:05,240 --> 00:40:06,000 And people love that. 1062 00:40:06,000 --> 00:40:06,840 They're like, you know what? 1063 00:40:06,840 --> 00:40:07,320 That's true. 1064 00:40:07,320 --> 00:40:09,640 Because some people forget that these platforms 1065 00:40:09,640 --> 00:40:11,880 are for that purpose. 1066 00:40:11,880 --> 00:40:14,200 So it's kind of like a subconscious thing 1067 00:40:14,200 --> 00:40:15,720 where I'm tricking them to say, you 1068 00:40:15,720 --> 00:40:17,000 know what this is for networking. 1069 00:40:17,000 --> 00:40:18,080 Why don't I network? 1070 00:40:18,080 --> 00:40:20,320 All right, so we have different ways. 1071 00:40:20,320 --> 00:40:22,360 But it has to align with who you are, of course. 1072 00:40:22,360 --> 00:40:24,320 But there's different ways to use those scripts 1073 00:40:24,320 --> 00:40:26,040 to just make it easy. 1074 00:40:26,040 --> 00:40:29,160 I hate seeing a wall of text that I know I'm not going to read. 1075 00:40:29,160 --> 00:40:30,720 Just make it short and simple. 1076 00:40:30,720 --> 00:40:34,560 One paragraph, get it in there, and they'll respond, 1077 00:40:34,560 --> 00:40:35,320 yay or nay. 1078 00:40:35,320 --> 00:40:37,440 Or they just ignore you, but it's no harm no foul. 1079 00:40:37,440 --> 00:40:39,400 And I do recommend what I typically 1080 00:40:39,400 --> 00:40:41,000 do is three times, three outreaches, 1081 00:40:41,000 --> 00:40:43,640 if I really want to connect that person, just because sometimes 1082 00:40:43,640 --> 00:40:44,640 you don't see it. 1083 00:40:44,640 --> 00:40:46,680 Sometimes you might not see, you might be busy. 1084 00:40:46,680 --> 00:40:49,000 And if you send it again, it could be as simple as, hey, 1085 00:40:49,000 --> 00:40:50,760 just move this to the top of your inbox. 1086 00:40:50,760 --> 00:40:52,320 That's my second one. 1087 00:40:52,320 --> 00:40:54,240 That's all I'm saying. 1088 00:40:54,240 --> 00:41:00,040 Hey, man, I'm glad you're bringing me back to my principles. 1089 00:41:00,040 --> 00:41:02,920 Some of the ones that I haven't made as much time for lately 1090 00:41:02,920 --> 00:41:04,960 that I need to be making time for. 1091 00:41:04,960 --> 00:41:08,280 So there's this great book called Three Cups of Tea 1092 00:41:08,280 --> 00:41:09,240 by Greg Mortenson. 1093 00:41:09,240 --> 00:41:12,120 He did this really cool nonprofit. 1094 00:41:12,120 --> 00:41:15,080 Anyway, I'll let you guys catch that on your own time. 1095 00:41:15,080 --> 00:41:18,960 But the concept's based on this balti proverb, 1096 00:41:18,960 --> 00:41:21,480 which is the first time you have tea with a balti, 1097 00:41:21,480 --> 00:41:22,680 you're a stranger. 1098 00:41:22,680 --> 00:41:25,280 The second time you have a tea with a balti in their home, 1099 00:41:25,280 --> 00:41:26,120 you're a friend. 1100 00:41:26,120 --> 00:41:28,120 The third time, you're family. 1101 00:41:28,120 --> 00:41:32,880 And from, again, a relationship building standpoint, 1102 00:41:32,880 --> 00:41:36,440 you've got to be there for people. 1103 00:41:36,440 --> 00:41:39,080 It's not hard to be there for people. 1104 00:41:39,080 --> 00:41:40,680 You don't have to do anything extreme. 1105 00:41:40,680 --> 00:41:43,200 You just got to show up and be consistent and reliable. 1106 00:41:43,200 --> 00:41:47,640 And on my mission, we would do a visit 1107 00:41:47,640 --> 00:41:50,040 where we would just show people we love them. 1108 00:41:50,040 --> 00:41:52,720 We would come back, and we'd do an act of service. 1109 00:41:52,720 --> 00:41:54,280 And the third time we'd come back, 1110 00:41:54,280 --> 00:41:56,800 we'd ask them for referrals. 1111 00:41:56,800 --> 00:42:00,400 And it worked so well because we were showing up 1112 00:42:00,400 --> 00:42:02,000 as human beings first. 1113 00:42:02,000 --> 00:42:04,240 And we were being like we're getting to know them, 1114 00:42:04,240 --> 00:42:05,560 or we were building a relationship. 1115 00:42:05,560 --> 00:42:07,440 And that allowed them to think through, man, 1116 00:42:07,440 --> 00:42:10,400 who might they want to introduce me to because of that? 1117 00:42:10,400 --> 00:42:11,640 And I love how you've taken that. 1118 00:42:11,640 --> 00:42:16,720 You've added that to, again, offering to, 1119 00:42:16,720 --> 00:42:22,840 you said, I see you're creating an impact in this industry. 1120 00:42:22,840 --> 00:42:26,080 If you feel, if you're thinking, man, Javon, 1121 00:42:26,080 --> 00:42:29,200 that sounds so unauthentic. 1122 00:42:29,200 --> 00:42:30,800 I'm just making that up. 1123 00:42:30,800 --> 00:42:31,800 No. 1124 00:42:31,800 --> 00:42:34,960 You're dedicating yourself right then and there 1125 00:42:34,960 --> 00:42:38,080 to see the impact they're making. 1126 00:42:38,080 --> 00:42:40,200 You have to level your mindset up, too. 1127 00:42:40,200 --> 00:42:42,320 You have to be willing to say, you know what? 1128 00:42:42,320 --> 00:42:45,000 I am making friends with people who are making an impact. 1129 00:42:45,000 --> 00:42:47,080 And I'm paying attention to it. 1130 00:42:47,080 --> 00:42:50,600 And I'm going to vocally recognize what it is that I see. 1131 00:42:50,600 --> 00:42:54,680 That mindset shift has to take place 1132 00:42:54,680 --> 00:42:56,920 in order for these methods to work, 1133 00:42:56,920 --> 00:42:59,320 in order for you to be ethical in using them. 1134 00:42:59,320 --> 00:43:02,960 So dude, you've put down some serious value today. 1135 00:43:02,960 --> 00:43:05,080 And I really appreciate it. 1136 00:43:05,080 --> 00:43:07,160 Where should people be connecting with you? 1137 00:43:07,160 --> 00:43:09,240 Is that on the networking platform LinkedIn? 1138 00:43:09,240 --> 00:43:10,600 Hey, LinkedIn, man. 1139 00:43:10,600 --> 00:43:11,320 Hey, LinkedIn. 1140 00:43:11,320 --> 00:43:12,400 Yes, just searched my name. 1141 00:43:12,400 --> 00:43:16,480 Javon Wooden, J-E-V-O-N-W-O-O-D-E-N. 1142 00:43:16,480 --> 00:43:17,440 Shoot me a DM. 1143 00:43:17,440 --> 00:43:19,720 Let me know that you heard me on vision pros 1144 00:43:19,720 --> 00:43:21,760 and what you found valuable. 1145 00:43:21,760 --> 00:43:22,680 Guys, let him know. 1146 00:43:22,680 --> 00:43:25,600 Tell him, I see that you're creating an impact 1147 00:43:25,600 --> 00:43:27,760 in every business industry. 1148 00:43:27,760 --> 00:43:29,640 And I'm going to say yes. 1149 00:43:29,640 --> 00:43:31,840 It has to do with relationships. 1150 00:43:31,840 --> 00:43:33,800 Let him know, because you are, man. 1151 00:43:33,800 --> 00:43:36,160 And I hope you keep throwing down. 1152 00:43:36,160 --> 00:43:39,320 If you've got programs and offers, of course. 1153 00:43:39,320 --> 00:43:42,240 Guys, don't hesitate to ask him about those opportunities. 1154 00:43:42,240 --> 00:43:45,200 And see what you can do to level up and grow with Javon 1155 00:43:45,200 --> 00:43:48,360 and with Brightmind Consulting Group. 1156 00:43:48,360 --> 00:43:49,880 What a great name, too. 1157 00:43:49,880 --> 00:43:54,720 I love that it's tied to light, tied to virtue. 1158 00:43:54,720 --> 00:43:55,720 You're a stand-up guy, man. 1159 00:43:55,720 --> 00:43:57,400 I appreciate having you in my network now. 1160 00:43:57,400 --> 00:43:59,000 Hey, thanks for having me, man. 1161 00:43:59,000 --> 00:44:02,000 And yes, I'm looking forward to us establishing a greater 1162 00:44:02,000 --> 00:44:03,920 relationship as well, man. 1163 00:44:03,920 --> 00:44:04,800 Absolutely, bro. 1164 00:44:04,800 --> 00:44:07,960 Well, vision pros, you guys have a fantastic rest of your day. 1165 00:44:07,960 --> 00:44:11,120 I will work on getting over this bronchitis thing sooner 1166 00:44:11,120 --> 00:44:12,880 than later, go herbal teas. 1167 00:44:12,880 --> 00:44:15,560 And we will see you on the next episode. 1168 00:44:15,560 --> 00:44:17,600 Take care, everybody. 1169 00:44:17,600 --> 00:44:19,040 Thank you for being here today. 1170 00:44:19,040 --> 00:44:21,440 I'm really happy that you tuned in to Vision Pros Live. 1171 00:44:21,440 --> 00:44:24,080 I'm looking forward to seeing your reactions 1172 00:44:24,080 --> 00:44:26,360 as these episodes continue to move forward. 1173 00:44:26,360 --> 00:44:28,080 This is going to get more and more fun. 1174 00:44:28,080 --> 00:44:30,000 We'll have more and more engagement as well. 1175 00:44:30,000 --> 00:44:31,960 We'll invite people to participate in the show. 1176 00:44:31,960 --> 00:44:34,360 And thank you for giving us your time and attention. 1177 00:44:34,360 --> 00:44:37,040 Have an excellent time building out your vision. 1178 00:44:37,040 --> 00:44:42,040 And be sure to tune in again next week.