and pros live and what are you most excited to share today?
Hey, thanks for having me first and foremost, Jackson.
I'm most excited to share how you can grow your business
without spending a bunch of money.
Good, well, I think a lot of people will like that.
So, without spending a bunch of money,
quantify a bunch of money for us.
Yeah, a bunch of, I mean, it's relative, right?
Because if you're a multimillion dollar organization,
you know, a couple thousand, a hundred thousand is nothing.
So it really depends on what that means for you.
So it could be 20% of your revenue, right?
It could be 10% of your revenue.
So what we're saying right now is a lot of, with the economy,
a lot of people are holding onto their purse strings.
They're not as free with the marketing efforts right here.
So this is an app time to talk about organic marketing
and how you can kind of leverage.
All right, welcome in to Vision Pros Live.
With Jackson Calame, I'm your show host.
We'll be doing interviews for visionary entrepreneurs
and guest leaders who are building
fantastic visions out there.
So, welcome to Vision Pros Live.
I'm your host, Jackson Calame, founder and CEO
of First Class Business.
And I'm going to give a quicker shout out for my sponsors.
You'll have to forgive the voice, guys.
I know I got this like Barry Manilow thing going on.
It's kind of fun.
Javon's about to spit his drink out.
I'm going to give him a quick shout out.
It's kind of fun. Javon's about to spit his drink
all over the computer screen.
Let's see if I can make that happen.
Anyway, nope, didn't get it.
All right, I tried.
Icommakerlive.com, Tom Mattson, Cheryl Pluff,
Danela Burnett, amazing, amazing leaders.
Definitely check out what they're building
with Icommakerlive.
They're helping influencers and the creator economy,
business owners transition and shift
to proper business principles to help you get
to that seven figures and beyond.
Hopefully the eight figure exits.
Tom Mattson has been a phenomenal leader for me
just over the last couple of weeks.
But what I got to see him do and learn from him,
I was like, you know, I really hope that within eight
to 15 years, I'll work really hard
and I can level up to his level of presentation,
his level of walking people through the ins
and outs of business growth.
I think I'm pretty darn good at what I do,
but Tom's got me beat.
So capshow.com as well, C-A-P-S-H-O,
rated number one for content creation
in the AI space by digitalmarketer.com.
Capshow has the ability to allow you to upload an audio
or video file.
And once you've uploaded it,
you can just click on these buttons.
You can see the screenshot on the page right there.
When you click on like the social media icon, for instance,
it'll pull up Twitter, LinkedIn, Facebook, et cetera.
Then you just click the buttons
and the AI writes all your content for you.
So rather than having an initial copywriter, you know,
stress and strain with what to write,
utilize your own gift of presentations
and your professional materials that are out there
and have this thing create your content for you.
Then you can just go back and edit it
or have an editor go through, edit it,
and then get that posted and scheduled.
I really love this tool.
I think it's great.
My team, what makes me love it is my team says
how easy it is and I would compare it to basically
like running your car through a car wash
versus giving your team a toothbrush to wash your car.
That would be the equivalent of,
from what I've seen from an output standpoint.
So empower your team members, get a tool like that.
And what's really cool is with our affiliate link,
you get three or four free episodes
or I guess I shouldn't call it episodes, media uploads.
Upload your media and then just click through
as fast as you can just to see what it produces for you.
You might be surprised at how well it produces the content
and helps you get your name out there.
Distribution and marketing is the name of the game.
And without further ado,
that's a great segue to bring Javon Wooden on.
Javon is an organic marketing specialist.
Now, a lot of the world is really big,
is really big into organic marketing
because it's free 90 free to use,
to dive on these platforms and do them.
But what's not free 90 free is the amount of time
that I see so many business owners losing,
trying to go that route and just do everything organic.
And they never end up attracting the right types of clients.
They never end up attracting the right types of leads.
They don't really know what to do with people.
They create these lead magnets, they create these trip wires,
they create all these different assets
trying to drive organic attention.
And they usually don't have a whole lot to show for it.
I mean, we've got a 96% failure rate in business
over 10 years.
Not that organic caused it,
but I haven't seen that number fluctuate.
So when we get somebody like Javon,
it's an awesome opportunity to bring somebody in
that can help us cut through the noise and say,
well, what are these organic strategies really all about?
So hi, May, thanks for the sexy voice comment.
I appreciate that.
And Javon, without further ado,
welcome to Vision Pros Live.
Let's throw down some organic strategies for everybody.
Thanks, man.
Let's do it.
Appreciate you having me, Jackson.
I'm looking forward to this conversation for sure.
Some of the things you mentioned about,
yeah, people running those lead mattings
and doing all these things and that work.
And I wanna definitely dive into that.
I love it, man.
Well, we will hit it.
So without further ado,
who should be listening today?
Why should they listen to you specifically?
And what are they gonna get out of today's show?
Yeah, I mean, who should listen
is those who want to level up their business, man.
This is a strategy that you can use,
whether you're a solopreneur just starting out,
or you're running a multimillion dollar firm.
You mentioned that eight figures
getting up to that nine figures.
They still use organic marketing, right?
So listen in and tune in.
And I love that we can see some of the comments
as we go as well, so let's go.
Absolutely, man.
So why should they be listening to you, Javon?
Tell us about your background.
I know you've had Brightmind Consulting
for a couple of years now,
and you worked at Deloitte before that.
Deloitte's a big company.
They do a lot of things.
You mentioned some big budgets.
Their clients know a few things about massive budgets.
So tell me about your background with business in general.
Absolutely.
So my background, I started my company,
was originally named Live Not Loathe,
where we focused on personal development primarily.
We rebranded it to be called Brightmind Consulting Group
because we provide more than just personal development,
which includes business development.
So what does that mean for the listeners?
That means that we were using organic marketing so much
that people said, hey, we need your help
more than just helping our mindset.
We need you to grow your business
because we know you have that MBA.
Why not use that shiny thing, right?
And we also know that you have grown your own business.
So fast forward, I've been doing the consulting piece
for about two, two and a half years now.
And what I've realized is that a lot of people
who have been running ads
have not been getting those results
that they hear about from these gurus and stuff like that.
And there's a reason behind that.
One, privacy, right?
We know that the privacy laws of Facebook and TikTok
and LinkedIn and all these places pretty dang hard
because it's hard to track the different segments
that you may be targeting, right?
So that's one.
Two, when it comes to organic marketing,
you actually use it every single day.
Organic marketing is really just relationships,
it's non-paid.
So think about when you speak to your spouse
or you speak to your friends.
When you're trying to get them to do something,
that is technically organic marketing, right?
So it's something that we are familiar with
that we don't realize that we're doing
that we can now take advantage of within our businesses.
Well said, absolutely.
And so you're talking about that relationship-based marketing
and you brought up something about the privacy aspects
that I was listening to Iman Agai at Icon Maker Live
talk about the suppression that takes place
on these platforms
when you're trying to get your voice out there, right?
So there's certain voices that are allowed
to cut through the noise.
I think I'm not gonna blame Facebook
and say that Facebook is evil in this regard.
I just think that they have to be careful
about who they allow to reach their audience
because they don't want somebody to come in
and say something dumb.
They can't control me.
They can't control what Jackson's gonna say.
I'm not publicly vetted over the course of years by them.
So they're going to restrict how far my voice goes
based on the likes, comments and shares that I have.
That's ultimately gonna be my up vote
towards is my content going out there or not.
There's other elements that go into that algorithm
as well though.
And Iman talked about making sure that you have your own app
because when you have your own app,
you don't have all the filters.
You don't have email cutting your voice out,
sending you to spam.
You don't have Facebook limiting who gets to see your posts.
You don't have TikTok, Instagram, Twitter.
None of them have control
over your notifications going out.
You don't have cell phone companies
blocking your text messages and deeming you as spam
before you even get a chance
to get onto the market playing field.
So those are elements that we might circle back around to,
but just to promote a little bit further
what you're talking about,
it is important to recognize that there are strategies
that can and may not work with organic marketing,
which is why it's also important
to have the inside of somebody like Jevon on your side
to help you navigate those territories.
So what's your vision for those that you serve, Jevon?
Yeah, absolutely.
I mean, my vision is,
I like to say that my goal is always to 10X, right?
10X at least, that's my goal.
I don't know what did it, but that's what I aim to do.
So if you're making a million,
let's get you to 10 million.
So we aimed for-
What are you gonna make in a dollar?
Then what do you aim for?
Hey, if you're making a dollar,
$10 is a lot better than that dollar, right?
And then people can buy in that.
So it's really about that's my aim, but more so than that,
more so than the revenue aspect,
because that's not always a guarantee,
I can't promise that, right?
More so than that, I want to make making money
and running your business easier.
And that's what I always tell people.
So you mentioned before that,
people are just throwing money at different things,
things aren't working,
they're getting frustrated and all that stuff.
Well, I believe that we need to hone in a little bit, right?
You mentioned all these different platforms,
getting an app and all that stuff.
Maybe you're not quite there, maybe you are,
but we have to realize what works for us,
what fits our brand, right?
Because all this stuff may not work for everyone's business.
So that's the first place we need to start, right?
Whether you're a solopreneur
or you're running a really robust company,
you still have a brand.
So that's the first place we need to start
when we're doing organic or paid marketing.
What messages do we want to convey?
What aligns with our voice, right?
Are we whimsical?
Are we more formal?
Are we a jokester, right?
Or are we like a Gary Vee
where every other word is an F-bomb?
He's so formal.
We have to think about those things before we make-
He makes an F-bomb, so loving though.
He does, man.
He does.
I wanna get to that point where every other word
can just be an F-bomb and I'm good.
Right.
That's, now that you talk about some marketing, man,
that guy knows it, he knows how to do it.
Yeah, for real.
I'll agree with that.
Now let's, so vision for the clients, awesome,
to level up financially and to also do so with more control,
less systems perhaps, more streamline of the process
and think through it upfront rather than just kind of like
dive in and get stuck on this hamster wheel
that gets out of control.
So what's your personal vision?
Let's dive in personally for you in 15 seconds, 20 seconds.
What do you see for yourself five, 10 years from now?
Nice and easy.
I'm looking at Tony Robbins impact.
That's it.
I'm glad that you said the word impact.
I don't have to hose you now.
That's good.
I know a lot of people who wanna be
where Tony Robbins is at, right?
And they wanna be on stage controlling an audience.
I mean, influencing an audience and doing all those things,
but they don't look at how much impact that man has made.
That's where his heart was.
Like at least what I saw, like with all the things
he did as a teenager to Thanksgiving dinners to people,
like, whoa, that's cool.
So what do you do to make an impact?
Man, I do a lot, right?
So you mentioned before like my military background,
from that to serving in community,
a lot of the things I do actually deals with the youth
because I feel like that's where we need to catch them
while they're young.
So I do ambassador programs.
I serve on the different boards.
I do programs where I can go into high schools
and teach them the power of entrepreneurship and business,
pitch competitions or go into prisons to do the same thing
for individuals who have three years or less, right?
Who are coming home,
help them think about what other options there are.
I do a lot of pro bono speaking engagements
so I can get out there in front of people in Africa
and other emerging markets.
So I serve with an array of different tactics
and techniques to make that impact that I speak of.
So I'm not just giving lip service,
I actually back it up.
I love it, man, I appreciate that.
And I think it's important for other entrepreneurs too
to recognize the opportunity.
I tend to be more informal in terms of what we contribute to
and where I contribute my time to,
but that's not me saying, hey, I don't want to.
That's me saying that's where I find myself.
And with the right type of strategic partnership
or the right people in place,
if my time is being utilized to help a specific entity
and it's being utilized well,
then of course I want to be there and help with that.
The Water Project, for instance,
we're really big fans of promoting the Water Project.
We include it in every show.
We love to give back to it as well.
And we have clients come on board
and see what happens with those.
And if you're listening, I hope you do give back to it.
But Javon, feel free to after the show,
share what those entities are as well,
because we can get more people involved with the process.
Many hands make lighter work.
And yeah, I'd be happy to see what we can do
to support more of those organizations.
Love what you said.
I love that.
I appreciate that.
Let's make a big hard shift.
Oh.
What's your worst business experience ever?
My worst business experience is almost going under, man.
I mean, I'm not ashamed to say it, right?
When I first started my organization,
I thought I was going to be just killing it.
I'm like, oh, I listen to all these gurus.
I invest in these courses, went to all the conferences.
I was like, man, I'm ready.
All right, Live Not Low is here to go.
Opened up, made all these announcements,
did all these different things in crickets, right?
I think I got like maybe two clients
or something like that, right?
Off of all the stuff, all the ads I ran, everything I did.
I was getting leads, but they weren't qualified leads, right?
So people were like, yeah, you know, sure, let me sign up.
How much are you willing to invest?
Invest?
Oh, no.
I'll get back to you on that, right?
So these were the types of things that I was going through.
And I was like, is this really what I want to be doing?
Because I could stay in my cushy cybersecurity job
and make some good money and be OK with that,
maybe become a director somewhere or something
like that, run someone else's company.
But I realized that that worst experience was actually
a blessing in disguise because I learned so much from it.
Absolutely.
So how much did you spend on ads,
if you don't mind me asking?
Man, I think when I first ran those,
I spent like $15,000 just out the gate.
Dang, dude.
That's a bold investment.
And the thing is, I had a coach, right?
I had a coach.
I had someone who was known for running Facebook ads, right?
Known to get people returns.
We had this Facebook group and everything.
And everyone was like, oh, I'm running my ads.
I'm getting this, getting that.
Never happened for me.
Let's dive into this.
Who was it, if you don't mind?
Well, I'm not going to share the name.
I don't want to.
Oh, OK.
It's that hidden.
Why?
And here's why, though.
Here's why I wanted it.
Not to hose the individual, but to recognize
different people start at different points.
Different coaches have different capacities
with different players, right?
So just because whoever Jay Crowder was playing for,
he came here before he came to the Spurs,
did not mean that Popovich could turn him
into a legendary basketball player at the Spurs.
He lasted like three weeks before they moved him on.
And it's not because Jay was bad.
He went on to the Miami Heat, I think.
And he continues to be a great player.
But something about that culture clashed.
And so we don't have to go into it.
But the door is open there.
And I've had my good, bad, and ugly experiences
as well with different gurus, different coaches, right?
So what, in your opinion, then, for the sake
of those who are listening, what are some of the red flags
that people should look out for when they do find a coach who
just seems the most amazing person since Phil Jackson
or Bill Belichick?
And what are they missing?
What might they be overlooking in the process?
Absolutely.
You mentioned being that coach who are a couple steps ahead
of you, right?
And I think sometimes you're just not ready for whatever
they're giving you or the way they're giving it to you
doesn't align.
So that was a good point that you made, Jackson.
But what you want to look for with the coach, first of all,
let's describe coach.
Because the word coach used to mean something completely
different when it came to our space.
Yeah, right?
So now people are using, I guess they're really advisors more
than a coach these days, right?
So we want to be careful with that.
We want to make sure that someone who's
saying that there's something is actually
knowing what they're talking about.
So for instance, if I go to someone
and I'm trying to write a book, there is a book coach,
but they're calling themselves a marketing coach.
We want to be very specific about what
they can help us with.
Because what you may do is you may come in
with certain expectations that they cannot reach.
We also want to see, of course, we
want the testimonials and all that stuff.
But we want to see what that person is doing now.
Because a lot of people, they're just
happy with having something.
So they're going to give a great, glowing testimonial
even though that product or service got them nowhere.
So I see a lot of people sticking with a coach
at the promise that one day it's going to click.
Be careful of that.
Be mindful of that.
Look and see if you can find something
where that coach has traditionally
taking someone from the level you are
to the level you want to be.
That's a big, big piece of finding a coach.
Also, level set.
What are you actually looking to get out
of this coaching relationship?
Are you looking for someone who's just holding you accountable?
Or are you looking for someone who can actually serve more
of a guide than a coach?
So we have to also know what definition we're looking for.
Because that hero's journey, as Donald Miller always
talks about with the story brand,
can look different for a lot of us.
And what's happening now is everyone's
doing these group programs.
You may not actually receive the level of service
that you need if that's all they serve with.
So understand what level of service you need.
And then understand where you're looking
to go from where you are today.
And then see if that's still the right person for you.
I guess a lot of great principles.
And I would add to not to take away anything
that you said, by the way.
All of that is part of the checklist.
And then to add on top of that, some people,
it's not necessarily the group versus the one-on-one.
As much as it is, how good are they
at facilitating that environment?
Because a group can also be far more powerful
than a one-on-one experience.
And there's so many variables you've got to consider.
I love that one of the first things you led with
was the self-accountability of you've got to be ready, too.
You've got to be ready to play.
And if you look at the great coaches in life,
in terms of sports, where we have transparency,
transparent track records, win and losses, you can see that.
You can see what contracts they sign these days.
You can see what players they turn down,
which ones they recruit.
There's so much you can see in the sports world.
But they also have a combine.
They're not just taking any kid off the street and saying, hey,
come play football for us or basketball.
There's an entire qualification process that matters deeply.
And that, to me, also typically helps you quickly see,
is this coach just somebody who's selling me?
Or is this somebody who's actually selective
and really, really cares about who they're working with?
And do I actually have to qualify for this?
So well said.
And thank you for sharing how that worst business
experience, all of the investments
and the overwhelm of getting started
led to a position of vulnerability
and led you to some of your best experiences.
So what is your best experience so far in business, Jovan?
Yeah, I mean, my best experience is really
an amalgamation of it all.
I've met some cool, cool people, man.
And I have a podcast myself.
And this allowed me to be introduced.
What is it?
Oh, yeah, yeah.
It's called Design Your Life in Business, man.
And it's the podcast for leaders.
I've met some amazing people.
One of my mentors, my virtual mentors,
because I hadn't met him prior to this,
is a guy named Alan Weiss.
And he wrote books on consulting, value-based fees,
and all that.
And I had the privilege of meeting him.
That is, so far, one of my best business experiences
that I've had so far.
Dude, that's cool.
That is, is this, you said Adam Weiss?
Alan Weiss.
Yeah, Alan Weiss, the million dollar consultant
is what they call him.
Got it, got it, got it, got it.
Oh, OK, I know who you're talking about.
Yes, that's cool, man.
I'm glad you brought that up and that you have a podcast, too.
So if you haven't, if you're not already
one of the many followers of Jovan's podcast, Design
Your Life in Business, Jaime will get that pulled up
here in a second.
We'll make sure to throw that out as well, my friend.
So you're doing your own solo episodes as well as interviews
through that?
Or what's the vision of the podcast?
Yeah, I'm going to add solo episodes.
But right now, we have so many in the chamber of interviews
that I'm just chilling right now.
I'm going to let those go out of there.
But the vision really is to put the voice of people
who haven't been readily heard as much as the people we hear
every day and give them a platform, right?
People like yourself who are amazing at what they do,
but maybe haven't gotten that brand awareness that
is rightfully deserved, in my opinion.
So just giving that platform, but not just being there
to add fluff and saying everything is mindset
or if you work hard, you're going to get it,
but also saying actionable tips and insights
on how you get that life and business you
don't need a vacation from.
That's awesome.
I'd love to have you on our other show, too, by the way.
We have one called PowerTake.
And PowerTake's all about business news.
And so you're paying attention to different things
in the market than I am.
It would be fun to have you there one day.
We can collab on that, make sure that we're
delivering the best news to people.
That would be fun.
Yeah, that'll be fun, man.
Let's make it happen.
For real.
All right, cool.
So let's talk about, before we go
into the dynamics of Organic, because I'm
excited to spend a lot of time with you on the actual organics.
What things should we be doing?
What are some of the low-hanging fruit
that people are overlooking that are a little bit easier
to do than they may realize?
And also, more importantly, impactful,
actually drawing people to them to work with them
and converting.
But before we do that, what powerful lesson
can other visionaries learn from your experience
and being a business owner so far?
Oh, man.
There's so many lessons there.
But the key word is a visionary.
One of the things about a visionary
is sometimes we think our vision is always right.
But you have to be open in order to really achieve the level
that maybe you didn't even think was possible.
So make sure you're paying attention to what others
are saying to you.
Make sure you're paying attention to some of the signs
and things that's happening around you
so it can inform your vision.
You may find that you can do things a little differently
than what you envisioned.
Dude, I love that.
That's huge.
And if any of you have ever been on a journey,
a physical journey, and you had a vision of your destination
through the mountains or something,
you can find out how fast you can get lost in a wilderness.
Even if you think you're headed in the right direction,
you can find yourself off course super fast,
especially without a compass, especially without a guide,
especially without other perspectives there to be with you
and nurture you along the way.
So when you're building and when you're like an entrepreneur
that's starting a business from scratch,
you're not franchising.
There's so many more ways you can get lost than not.
Because nobody's saving you the way.
You're doing it.
You're the one that's creating that path.
And there aren't necessarily a ton of road signs
or you don't necessarily know where to look for those road
signs.
So well said, Jevon.
I love that.
Organic.
Like I said, not much.
We leverage it as best we can following Alex Hermosy.
Produce, produce, produce, produce valuable content.
Get your value out there.
And play the long game with it.
But what are some ways that maybe my brand can maximize
what we're doing for organic marketing
or other entrepreneurs who are trying to get found out there?
What do they need to be focused on?
Absolutely.
First, I want to get with the concept of producing content.
That sounds great.
And I know Alex, he's doing some amazing things right now.
But content isn't, it's not anything
if you don't put it in front of the right people.
And you mentioned how you get suppressed and all these things
on these platforms.
So it's kind of tougher to get out there with all the noise
and all these algorithmic changes and all that stuff
by just producing content alone.
So one of the things I like to do
is I like to look at my network.
We call it our power base in the coaching realm,
executive coaching realm.
Looking at your power base, who can help you get there faster?
And you typically find out that someone in your phone, someone
you haven't spoke to in a while, if you look on LinkedIn
at your connections, someone in there
is speaking with your ideal audience.
They may be your ideal audience themselves.
So we have to use that.
Let them know.
And one of the best ways to get people to pay attention
to you again, if you haven't spoken to them in a while,
what I use is I say, hey, I'll find a post.
I'll find a podcast.
I'll find something.
I hope you're well.
Hey, I came across this post, and I
thought this might be beneficial for you.
I would love to hear your thoughts on it.
And they're going to be like, oh, great.
Haven't spoken to you in a while.
What's going on?
And they're going to ask you that question.
What's happening?
What's new?
And then you can say, well, if you just started a company,
I just started this business, or I'm in this new endeavor,
or I'm looking to connect with this person, this person,
this person, would you happen to know anybody?
Or there's another way you can do it.
You can ask them.
If you already know who's in their power circle
of influence, in case of LinkedIn,
you can look at contacts.
I can say, hey, I noticed that you're
connected with this person, this person, this person.
I would love if you could introduce me to this.
And they may say, what do I say?
What are you looking to do?
Because our network is currency.
Our relationships is currency, and they don't want you
to ruin it for them.
So you can say, hey, this is what I'm looking to do.
I'm just looking to have a conversation.
I noticed that this was going on in their field,
and I just wanted to find out more about them
and how I may be able to help.
That's it.
That's how we're going to do networking at the highest level.
You're not looking to just go in there and sell.
You're establishing that rapport again.
You're asking them, how are things going?
And then you're finding out a way
that you can make them look good while you're also
getting better.
So that's one of the things.
Fire.
Yeah.
Oh, thank you.
Thank you.
My alarm's about to go off, man.
You're throwing it down.
That was great.
Now, I got to know a lot of people who follow these,
I don't want to call them tactics, these ideas,
these outreach, these relationship building
techniques.
They matter, dude.
So keep going.
I'll let you just keep going.
All right, cool.
Yeah, they definitely matter.
And one of the things that is required
when we're doing this, before I continue,
is it's a mindset shift.
So often, we are in this transactional mind-sync,
and we forget about the human side of things.
If we remember that human side of things,
then we will be a lot better off.
And a lot of times, what happens is we're like,
we look at someone like, oh, they're not in the field
that I need to talk to.
Or this person is just at this level.
They're not the director or CEO or whatever, key decision
maker.
But you don't know how they can impact you.
And you don't know, if you did something for them,
how they may look out for you.
Because Alex Hermosa, you mentioned him,
talks about the principle of reciprocity.
People want to do something for you
when you do something for them.
That's one of the key tenets of organic marketing, right?
Getting that network out there.
And another key to this, referrals.
Referrals without even being asked for a referral.
So yes, I can set up my referral system.
And there are some tools out there
to formalize that, which I do recommend the audience use,
just so we can track who's actually giving you referrals
and where they're coming from and stuff.
But at the nature of a referral, you can just be like, hey,
I wanted to make a connection with you all
because I thought you all had some synergies there.
I think this could be a fruitful partnership.
That's a way to get people thinking of you
if you haven't talked to them again
or if they're just one of the high level contacts
that you want to work with, right?
It's providing value to them, bringing two people together.
What's going to happen?
What's going to happen is down the road,
if you need that referral, they're going to be like,
yeah, I remember you connected me with this person,
even if it didn't go anywhere.
They're going to be like, yeah, I got you.
I got you.
So tell me who I want.
Tell me what you're looking at, and let's get it.
The other thing that we want to do when
it comes to organic marketing is we
want to make sure that with that content,
we're not just posting it and thinking
things are going to happen.
Develop a network.
Develop a kind of community where you can collaborate
so they can help you get in front of those folks.
For instance, Jackson and I, we both have podcasts.
Maybe I'll bring them on my podcast, too,
so he can get in front of my audience, audience
that he wouldn't typically have had,
just like he's doing for me.
So if you can develop and identify people who are doing that,
maybe solo, you're not as widely spread as you want to be.
But together, that influence is magnified,
exponentially, really.
Because if you have a few thousand downloads
and I have a few thousand downloads, think about that.
We have just double the eyes on us and the ears on us.
And that's the power of something like a podcast
and all that other stuff.
And I love that you refer to that as a community.
Sometimes people think community, they think neighborhood.
They think school or they think church.
And we have to get our minds open to realizing
that community goes beyond what we're traditionally
accustomed to creating.
When we have complete control over how we participate
and whether we participate with a positive mindset
or a negative.
I heard one person at this event we went to.
And they just couldn't help themselves.
They said, but isn't there so much missing
in the relationships on Zoom?
And the mastermind, Tom, Tom Matson, he said, no.
He said, no, that's not mine.
He's like, we show up full-hearted.
We're ready to go.
And he didn't make it feel bad.
I thought it was cool how he handled it.
Because he was like, you bring to the table, maximize it.
Just allow your full emotions to come
rather than being focused on what you're missing out on
by not being able to high five each other.
It'd be cool to high five you, man.
But at the same time, I'm not going
to let the fact that we can't do that inhibit our ability
to have a brotherhood.
Yeah.
And what they're really saying when
they say that Zoom inhibits our ability to connect
is I'm distracted.
Well, I don't know what to say or do.
So it's really, like you said, be present.
But I actually take advantage of virtual.
It's easier.
Because I see the names.
10 stars, somebody posted where they're from,
where they are at the beginning, and all this other stuff.
And I can say, hey, I saw that you posted X.
I would love to connect outside this platform.
Would you be open to a call?
I try to get everybody on the call.
That's my thing.
That's right.
I want to talk because this texting back and forth
is not established in the report.
They don't know who's behind it.
I could be anybody.
So I want to get them on a call, let
them know what I'm about, who I am, see my face,
and understand that I'm a real person,
and get the emotional aspect of that connection.
So you can leverage any platform.
And I advise you to.
If you're on a Facebook group, Facebook groups are hard.
Because sometimes you just get this instant.
There's a lot of spam on there and all that other stuff.
But there also are some great connections.
And if you pay attention to what's going on,
just for a little while, just be intentional a little bit.
Maybe spend 30 minutes in a day just to see what's going on,
see who you can actually connect with,
who's actually saying some real stuff,
not just posting these motivational posts
or trying to get likes and stuff like that.
Who's actually looking to work and be better
within your space that you want to be an influencer?
That is going to be the difference maker.
So often we have this black and white view
when there's some gray in there.
We're like, oh, this doesn't work just in general.
There's a blanket statement.
Facebook groups don't work.
I'm done with this.
I'm not looking at Facebook groups.
Networking on Zoom doesn't work.
I'm done with it.
I'm not even going to waste my time.
We have to stop doing that.
Yep, exactly.
Ads don't work.
Yeah, ads don't work.
I'm done with it.
I don't even say that.
And I blew a line already on.
I don't even say it.
It puts you in a rare category too, though, Juvon,
because then you're a more holistic individual.
And those people who are trying to escape
the polarizing effects of neither this nor that
are like, whoa, Juvon's really, he really looks at
and evaluates things without reacting
and shutting down a process that he may not
have understood yet.
So I appreciate that.
That tells me, man, I know that you're
going to effectively evaluate other components of business
because you didn't react about the thing that you could have.
So you also brought up these Facebook groups.
Imagine this, guys.
You join a Facebook group, and there's 100,000 people
in that Facebook group.
Well, I can tell you one thing.
If you see that the scaling, that it's moving up and up
and up and up and up, how many people that are in there,
if you see all these spam posts happening, spam posts,
gifs, just stuff that you can tell is a complete waste of time,
all those great prospects that are going into that
are going in and lose like, oh, man, I
thought this was going to be a great experience.
They all get their hopes up.
And if you're the one in there who's being what
I call being a lighthouse, you're
the one that's actually helping people.
And you create a team of friends by giving back
and making them look good.
Next thing you know, you've got 5, 10, 15 people
who appreciate you being in that group.
Well, guess what?
Every new person who comes into that group from then on
begins to see you and begins to see you shine.
So you then turn.
You're becoming the diamond in the rough, so to speak.
But you're now accessible to everybody
who sees the people who are in that audience engaging
with you, appreciating you, seeing the value that you are.
So, Javon, you're dead on with that.
One thing I want to go back to, because I'm at personal reasons,
I'm curious, and I think my clients will
benefit a lot from this.
You talked about reaching out to the process.
You said two things.
And I was writing one, who can get you there faster?
And then you moved on to a concept
of having them potentially, I think
it was review the post or the lead man or something
that you created.
Can you walk through that again?
What are some of those ways that you reach back out
to those who you haven't connected to in a while
to reestablish, to rekindle the relationship?
Yeah, absolutely.
So do not just reach out to them in a vacuum.
Look at a current event that has transpired
in their life or their career.
That's why I love, I'm a LinkedIn guy.
So I love to look on LinkedIn and see
what's going on with someone.
So if you see, if they're a business owner,
you see maybe they got another round of funding,
or maybe they connected with a partner,
or anything that you can leverage,
you can literally go in there.
And this is going to get rid of any span of time
that you haven't spoke to them and say,
hey, congratulations.
I noticed that X transpired in your life.
And I also, or you can say, hey, I
see that you're working on this.
I wrote this article, or I just created this lead magnet,
or I just did this video, whatever it is.
Doesn't even have to be yours.
You can just share someone else's and say,
I think this will be of value for you.
I would love to find out what you think about it.
And they're going to say, oh, thanks for sending this.
And if you could just congratulate them
with no nothing else asked on that first attempt,
you can just leave it at that.
And they're going to say, oh, thank you.
Once they say thank you, then you
can ask, you just build a rapport.
You don't have to sell them anything.
You can just say, all right, thank you.
You're welcome.
I also see that X is happening.
I would love to jump on a call just so we can catch up.
You're not even asking for anything.
They're not looking at you because you've already
had that relationship.
They know who you are.
They're familiar with you.
They'll say, oh, that sounds great.
Let me hop on this call with this person.
If you do not know them, but you'd like to know them,
then other way you can do it is this.
You can still send them something that's of value.
You can still look at what's happening
in their current events.
But what I like to say is I would
love to connect with you because I
see that you are creating an impact in whatever industry
you are in.
I'd love to connect with people in that industry for X reason.
Would you be interested in hopping on the call?
And if they say, most people, for me,
they say either yes or no.
A no, I'm not too worried about.
What I do when someone says no is I say, OK, great.
By the way, I also host a podcast called
Design Your Life in Business.
Here, you can use it as a resource.
I love your insight on some of the episodes.
That's it.
And they say, oh, great, cool.
I love podcasts.
Or I've been looking for another podcast.
There's no harm, no foul.
I provide it with a free resource.
I'm not offering it.
Or they ignore it.
What's the harm in that?
But for the people that said yes,
and I close at a high rate on yeses,
over 50% of people typically say yes.
And another thing that I like to use,
if I detect something about that person that I like,
maybe they seem like they're not all buttoned up,
what I say is, hey, I would love to get off
of this networking platform and actually network.
Would you be open to it?
And people love that.
They're like, you know what?
That's true.
Because some people forget that these platforms
are for that purpose.
So it's kind of like a subconscious thing
where I'm tricking them to say, you
know what this is for networking.
Why don't I network?
All right, so we have different ways.
But it has to align with who you are, of course.
But there's different ways to use those scripts
to just make it easy.
I hate seeing a wall of text that I know I'm not going to read.
Just make it short and simple.
One paragraph, get it in there, and they'll respond,
yay or nay.
Or they just ignore you, but it's no harm no foul.
And I do recommend what I typically
do is three times, three outreaches,
if I really want to connect that person, just because sometimes
you don't see it.
Sometimes you might not see, you might be busy.
And if you send it again, it could be as simple as, hey,
just move this to the top of your inbox.
That's my second one.
That's all I'm saying.
Hey, man, I'm glad you're bringing me back to my principles.
Some of the ones that I haven't made as much time for lately
that I need to be making time for.
So there's this great book called Three Cups of Tea
by Greg Mortenson.
He did this really cool nonprofit.
Anyway, I'll let you guys catch that on your own time.
But the concept's based on this balti proverb,
which is the first time you have tea with a balti,
you're a stranger.
The second time you have a tea with a balti in their home,
you're a friend.
The third time, you're family.
And from, again, a relationship building standpoint,
you've got to be there for people.
It's not hard to be there for people.
You don't have to do anything extreme.
You just got to show up and be consistent and reliable.
And on my mission, we would do a visit
where we would just show people we love them.
We would come back, and we'd do an act of service.
And the third time we'd come back,
we'd ask them for referrals.
And it worked so well because we were showing up
as human beings first.
And we were being like we're getting to know them,
or we were building a relationship.
And that allowed them to think through, man,
who might they want to introduce me to because of that?
And I love how you've taken that.
You've added that to, again, offering to,
you said, I see you're creating an impact in this industry.
If you feel, if you're thinking, man, Javon,
that sounds so unauthentic.
I'm just making that up.
No.
You're dedicating yourself right then and there
to see the impact they're making.
You have to level your mindset up, too.
You have to be willing to say, you know what?
I am making friends with people who are making an impact.
And I'm paying attention to it.
And I'm going to vocally recognize what it is that I see.
That mindset shift has to take place
in order for these methods to work,
in order for you to be ethical in using them.
So dude, you've put down some serious value today.
And I really appreciate it.
Where should people be connecting with you?
Is that on the networking platform LinkedIn?
Hey, LinkedIn, man.
Hey, LinkedIn.
Yes, just searched my name.
Javon Wooden, J-E-V-O-N-W-O-O-D-E-N.
Shoot me a DM.
Let me know that you heard me on vision pros
and what you found valuable.
Guys, let him know.
Tell him, I see that you're creating an impact
in every business industry.
And I'm going to say yes.
It has to do with relationships.
Let him know, because you are, man.
And I hope you keep throwing down.
If you've got programs and offers, of course.
Guys, don't hesitate to ask him about those opportunities.
And see what you can do to level up and grow with Javon
and with Brightmind Consulting Group.
What a great name, too.
I love that it's tied to light, tied to virtue.
You're a stand-up guy, man.
I appreciate having you in my network now.
Hey, thanks for having me, man.
And yes, I'm looking forward to us establishing a greater
relationship as well, man.
Absolutely, bro.
Well, vision pros, you guys have a fantastic rest of your day.
I will work on getting over this bronchitis thing sooner
than later, go herbal teas.
And we will see you on the next episode.
Take care, everybody.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions
as these episodes continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show.
And thank you for giving us your time and attention.
Have an excellent time building out your vision.
And be sure to tune in again next week.