And we might pull him in and out sometimes with the show.
Okay.
All right.
Cool.
Well, how was podcast movement?
Yeah, a ton of fun.
Um, I was, I was actually kind of breaking it down for someone else.
Cause we've this year we've actually, um, exhibit or sponsored, uh, three events.
We're going to be doing, um, go to being con as well, but we did, um, you know,
pod first, uh, and then we did podcast movement of solutions and we did podcast
movement and it's like with each event, it feels like we get new, how do I say it?
Like not, not direct ROI.
I mean, we did with, we did with all three, but like, you know, we went into, for
example, podcast being like, yes, we want to sign up people and we did, which was
awesome and then podcast movement evolution I found was like really, really
great event to create even more industry, um, connections and you know, it was
really, really great for networking.
Uh, and so that was like, you know, the second event and that was the thing
that we added and the third event with podcast movement, what we added was just
having this really awesome place for our community to, to, you know, to congregate.
Um, so we did a couple of meetups with cap show VNs.
Um, it was just, and we had Monte Mosbelli, our slot there.
Welcome in to vision pros live with Jackson Calame.
I'm your show host.
We'll be doing interviews for visionary entrepreneurs and guest leaders who are
building fantastic visions out there.
Hey everybody.
And welcome into vision pros live.
I'm your host Jackson Calame, founder and CEO of first-class business.
And I am really excited for an extra special episode right now.
Now, many of you know, our sponsors are icon maker live and cap show, which I'm
going to go into in just a second, but our newest guest who I'm hosting today,
Deidre TShien is our, is a founder of cap show and I've got her on the show today.
So, um, without further ado, let me talk about these sponsors real quick.
So I can make her live.
We just passed that experience.
It was all last week in Charleston, South Carolina and virtually, and
it was a smashing success.
Uh, super excited about that.
Go check out on the social media channels, first-class business, as well
as icon maker live, what the event looks like, how it felt, um, about three
weeks ago, there was about 65 people signed up for this event.
Um, and actually in fact, one week prior to the event, it was roughly the same.
We ended up with 300 attendees for this event and Tom Mattson and Cheryl Pluff
and the rest of the team absolutely threw down.
I have never seen somebody run a mastermind as effectively as Tom did.
He kept everybody on point.
He made sure everybody was getting a ton of value up at it.
Anybody who kind of started to trail off a little bit, he was very respectful,
but very quick to bring them back onto point.
Um, the, the amount of people who were just blown away by this, including
myself and how well they orchestrated the event and growth and helping people
learn about podcasting and doing podcasting the right way.
Um, I just couldn't believe how well it went.
And plus this was the first event that all of us as leaders had ever done together.
No one in the room had ever done an event together.
We've seen each other at past events, but nobody had come together
to establish an event.
It was phenomenal.
So keep an eye out for the next icon maker live that happens.
Make sure to check out what, what Cheryl Pluff and Tom and Danella and Jeff
are all putting together over there.
It was phenomenal.
Now, another phenomenal resource that I absolutely love is of course, cap show.
We use that to make sure that every show that we upload, we, we get
great content out of our show.
So imagine, you know, I've done this show now we've got to put notes together.
We've got to make sure that we get social posts out about it.
I mean, it's a lot, it's hard to really think like, all right, do I want to keep
the same title or do I want to change it?
What sound bites do we gather out of here to give people a taste of what
the show looks like.
That stuff takes me forever to think through and do.
And with cap show, it's a simple click of the button.
We're able to upload our episode to, um, to cap show, and then we're able to just
click buttons to be able to get the type of content that we want.
It is a super fast process of getting dozens of pieces of content that we
can then edit in order to create a masterpiece.
Or if you're not as picky about how things turn out, you can actually just
click, click, click, click, click, and get it done.
They say progress is far more important than perfection.
And I agree with that.
I watched that with Jake Larson, a video of power marketing.
I've learned to start doing that myself.
And I've seen the depth that it gives us for distribution, be able to attract
audiences and bring people in.
Cap show is an amazing tool.
And even if you don't have a podcast, in fact, I would say, especially if you
don't have a podcast, it's an incredibly important tool to utilize.
I would dive into it sooner than later, because you can take any video that
you've done, if you've ever done a point and shoot presentation, if you've ever
been filmed at a conference, given a presentation, take those episodes,
upload them to cap show and allow capture to do its magic.
So you can see just how well it can replace baseline, uh, copywriters, and
then allow your copywriter to just perform the magic of editing and making
that content so much better.
It's so important to give them the chance to see how your brain works, how
you articulate what it is that you do rather than trying to write from scratch.
I cannot stress that enough.
So capture is a phenomenal tool to be able to do that with.
And last, but of course not least the water project right here.
I'm gonna try to hold it right here in my hands.
Uh, the water project is a phenomenal opportunity to give back
to people in serious needs.
So while we have the luxury of choosing whether we want to take labor day off.
Or not the people affected by, uh, by the lack of water and Africa, the
lack of good clean drinking water, they don't get to take a day off.
Um, you know, this, this little, uh, this child, for instance, um, who's
finally happy to have clean drinking water.
Uh, well that comes about by people making dollar, $5, $10, or perhaps
more donations to these projects where you actually get to see what
community is going to be affected.
You get to see the community come together to build their drinking water.
I mean, look at this glass of lemonade in this little glass of water.
This little girl's hand that is not lemonade.
That is bad water.
That's what they have to drink when they don't have people who are able to
contribute and help them build what's called a borehole well or a sand dam or,
or a number of different types of, of water gathering systems they have.
So please, if you've got in your heart to give a dollar or $5 to this project,
we highly recommend it.
The water project is one of my absolute favorite charities to support.
So without further ado, again, I'm so happy and excited to have the founder
of cap show on board because I should have thought about creating a concept
this long ago myself, I did not, but I could have never delivered it with as
much power and with as, as an amazing of a culture as Deidre has.
So Deidre, thank you so much for being on our show and welcome to vision pros live.
Hello Jackson.
Thank you so much for having me on here.
I am honored to be here with you.
Oh, absolutely.
Absolutely.
So, um, without further ado, I've made my claims about cap show and what cap
show can do, but for the sake of our audience, who do you think should be
listening right now?
Why should they listen to you and what are they going to get at today's show?
Yeah.
So, you know, capture was built really quite specifically for expert based
entrepreneurs, uh, and we're so passionate about serving, uh, this group
of people because we know that each and every one of you have a message that
you want to get out there, um, each and every one of you have a message sometimes
that cause I've been through this by the way, uh, which is the reason why I
created a cap show that is, we might, it might be struggling to get out there.
It's not getting much reach.
You know, we're not able to build our audience and that's what we're here to
help with.
Uh, we are here to help expert based entrepreneurs repurpose and market their
content so they can build their audience, amplify the message, build their audience
and reach more people.
Um, that's what we're really passionate about.
Yes, I love it.
And well, let's, let's, well, for those who are watching right now, you might
think Deidre is 18 years old because she looks so super young at the same time.
We're talking to somebody who's a creator of content dripping.
She's a host of grow my podcast show where you can go learn about how to
amplify your podcasts and make it even better.
She's a 2023 honoree of the 100 women to know in America.
Um, I mean, she's got accolades because of all the businesses she's built.
So, uh, you're a serial entrepreneur having founded seven businesses and
five industries, is that correct?
It is.
Now, not all of them have succeeded.
That's just with that out there, but, uh, not for lack of trying.
Um, but yes, it's, you know, I started in hospitality, um, went into, um,
technology agency work, uh, coaching.
Gosh, I'm just like rattling off almost every industry because, because, you
know, I tried everything, you know, you said at the beginning that progress is
one point in the perfection and that is very much what, um, I've, that's pretty
much our whole ethos and why I've just been doing a lot until, you know, I've,
I've, this is the thing now that we're so passionate about really building.
I love it.
And some of my greatest failures in business have been some of the greatest
lessons that I've learned about what I need to do next time, um, in my enterprise.
So it sounds like you've had some of that experience too.
I'm so grateful you don't, you don't hide that as so many people want to shy away
from that conversation.
Those are the, those are the depths of wisdom that help us learn
how to move our mountains.
Right.
Yeah.
Thank you.
Thanks for saying that.
I mean, there is a part of me that even, as I said, I'm like, oh gosh, this
is going to sound really terrible even in my head.
Um, but you know, I've, I live by this, um, this ethos now when if something
feels scary or there's a, there's a reason why I don't want to do it.
I have to do it anyway.
So even saying things like, yeah, I have failed miserably in some things, uh, in
the past, I don't want to do that.
I don't want to say that.
And so I know that I have to say it and do it.
That's the only way that we can push through and make progress.
Absolutely.
Hey, I'll tell you what, I don't know anybody who knows that you should wear a
sunblock until you get sunburned.
Like I am right now.
Like those are the moments where you're like, Oh my gosh, like I should definitely
remember my sunscreen next time.
So what were you doing?
What were you doing in the Austin, Texas sun this weekend?
You know, uh, so Charleston, uh, South Carolina, we were at the icon maker live
and, uh, you know, to celebrate the victory.
So we were, our goal was to have seven people sign up for the program at this event.
We had 37.
That's amazing.
It went so well.
And, uh, so the next day, you know, whether we had had one or we had had 37, it's
important to celebrate how hard everybody worked, right?
So Tom Jeffrey, Tom Matson, Dwayne Jeffreys and Tom Sun Tyler and I, we all went
sailing afterwards.
Um, so I went sailing and we went dolphin watching and yep.
It's the extra vitamin D.
All right.
So let's look here.
So in 30 seconds, what's your vision for those that you serve DJ?
Hmm.
Okay.
So my vision, um, for those, as I said, who I'm serving are expert based
entrepreneurs and my vision is simply for them to, as like, yeah, I guess I'm just
going to reiterate myself is to amplify their message, reach more of their
audience and build their movement.
Um, that is.
Yeah.
That's the end game is just, how can I just help more expert based entrepreneurs
get their very, very important messages out there?
Awesome.
Let's dive in a little deeper on that then.
Um, so with what end, um, they want to get their message out there.
What are some of the things that, that will lead to for their lives?
Well, it's not even, I mean, the ripple effect of being able to, for them to
help people, because, you know, a lot of these, a lot of expert based
entrepreneurs and, and I know that there's, you know, a bit of a love hate
relationship with the, whether coaching, consulting, you know, even providing
services, right?
There are some bad eggs out there.
Yes.
Um, some who are still trying to figure it out, but at the end of the day,
they're aligned by, I believe by one main purpose, at least by and large, and I
choose to be optimistic about this is that they're aligned in wanting to make
an impact on who it is that they know that they can make an impact on.
And so if you can imagine that these people who have a very specific audience
and can make that impact, they're not just impacting, obviously improving
their own lives, hopefully, but also hundreds, thousands, tens of thousands,
millions of people that they are helping to serve.
And can you imagine with that, whether it's in, you know, financial health,
as in business or personal, whether it's in actual health, whether that's in
wellness, like those impacts, they're so key to, to every, not just for them,
but also to their families and to the people that they're being surrounded by.
That ripple effect is huge.
And that's why I so, so believe in who it is that we're serving.
I love it.
Some people would call that altruistic and I call it truth.
Um, you know, and once you've seen the effects of that, it's amazing.
A video power marketing, you know, we, when I started with Jake, it was like 30
days later where I realized, oh my gosh, we have 70,000 people per month all over
the world coming to see what this is about.
And maybe there's some kid in Sri Lanka who doesn't have a whole lot, who buys
this course has a hundred percent money back guarantee, but maybe within two to
three years, he's got an agency more powerful than ours.
Like how cool would that be?
That would be amazing.
So Sean Murphy, we just hosted him.
He had 2000 followers in December.
He has 167,000 followers now on Facebook and he's got one video where he's
reading his favorite scriptures and it's, it's got over 10 million views.
Like that, that's a massive impact, something that he knows is super important.
So you're, you're well on your way of doing that.
You're empowering so many of us to be able to get our message out there and
help so many more people.
And there's just, there's just truth in that power.
So thank you for coming up with this concept.
How did you come up with Capsule?
Yeah, it's a little bit of a story.
It's a little bit of a journey.
So, you know, I've had great businesses and I've had businesses that haven't been so
great.
Some of my great businesses have been in, even in hospitality where I started, we
grew our, we had a, we had dessert bars.
We grew those to five locations in Sydney.
We had burger restaurants, which we grew to two locations.
You know, huge, huge success.
It was incredibly hard, I would say, you know, hospitality is not the industry
that I would encourage anyone to get into.
It's the hardest for me.
It was kind of like trial by fire though, right?
You know, I was kind of like first go, I'd be an entrepreneur through, you know,
through lots of fire.
Yeah, it's really the deep end.
It was just, it was, it was great.
But so where that led though was, and I, and I firmly believe that every, there's a
reason for everything that we do.
And it's because of the journey that it, or the next step that it leads us to or
takes us to.
So for me, and I'm just going to tell you my story is basically end of 2018.
We found out that one of our store managers, the one of the store that was actually in
the heart of the city, so it was, you know, grossing the most was actually had been
stealing from us and he was stealing hundreds of thousands of dollars over, you
know, a few years, but it was a lot of money.
And it was kind of one of those moments where, you know, we were just like, is this
what we want to be doing?
It was one of those like, you step out of it moments that we had.
And at that time, actually, I was exploring a fashion technology idea with my, one of
my now co-founders, Bonner.
And I was just like, you know what?
I don't, I don't want to be here anymore.
I don't want to have to be dealing with this.
I just, I want to, I've always wanted to live and work and experience, you know,
being overseas, being in a different place.
And so I was like, what better place is there than New York City for fashion
technology? So, you know what?
We're going to go, we're just going to go.
And first it was my husband, one of my other co-founders, Ash and I, who made
the decision to go.
And then we spoke to Bonner about it and first we were trying to figure out, you
know, we'll make it work.
Northern hemisphere hours, Southern hemisphere hours.
We'll just be open 24 seven.
But then at the end of the day, I was just like, Hey, do you just want to come as
well? And we'll just figure it out.
We'll just see what happens.
And so she did.
And so we landed in New York, 2019, mid 2019, which is really great timing.
So what happened then was we hit the ground running, just testing this idea, this
fashion technology idea.
And we were going to like Columbia Uni campus.
We're going to NYU.
We're going to Wall Street.
So our hypothesis was that college students or young professionals were who might be
interested in this idea.
And what we pretty much after, I would say, four months, we decided to throw the
towel in.
So that was one of our pretty much my first big failure, I guess, which was and it
was a difficult one, because as I said, like I, you know, we had some problems with
had somehow struck some level of success with the hospitality businesses.
I was like, surely this can't be hard.
Like, I don't know, you know, you just come into it with like a really warped
mindset about some of these things.
But yeah, we just, you know, we looked at it and we looked at, you know, having
these conversations that we were having with these women.
And while it was a pain point that we were solving for, it just wasn't a big enough
pain point that they would change their habits for.
And knowing that it was like, we just didn't have the runway to be able to last long
enough in order to change those habits.
And so we decided to fail it.
We failed that that idea and that business.
And but what that led to, again, everything happens for a reason, because at that time
that we were speaking to women, we were also speaking to brands and boutiques who
were going to have to be the other side of the marketplace.
And so as we were speaking to them, we knew that the number one thing that they
needed help with was acquisition.
That was the one thing that they were saying time and time again.
And so what, when we decided to fail the fashion technology idea, we actually went
back to them and we're like, okay, we know that you need help with acquisition.
What about if we kind of just try this somewhat more?
I mean, we had a little bit of a different strategy, but a somewhat more traditional
agency model to help you acquire more.
And so in a way we kind of fell into doing agency work and then COVID hit.
And with that, I think we know a lot of people had to transition online.
We transitioned into a coaching business that would help more e-commerce
entrepreneurs with their digital marketing sort of from the ground up.
And so that's what we did.
And that's when I launched my first podcast as well.
And, you know, it was through that struggle of, it was kind of two things.
One was like the struggle of myself having to figure out that there's a lot more
that goes into growing a podcast in order to grow, to get your message out there
and to grow a business, right?
There's so much more that goes into it than just hitting publish on a podcast.
So there was that.
And then, but then there was also my clients at the time, they were all in
e-commerce, so they all had product based businesses.
And I found a very common thing that they would, the reason why a lot of them went
into that was because they could hide behind their product.
And my message that I was trying to share with them was like, you can't hide behind
your product, you need to put yourself out there.
Right now, especially at the stage of business that they were at, the only
differentiator that they have is themselves.
The only differentiator that I have from like an Amazon or for any, from anyone
else that's selling a similar widget or clothes, you know, clothing line or
anything is themselves.
And so I was like, you have to go out there.
You have to go out there, you have to share your story.
But they were like, oh, but I don't know how to.
Okay, get it, DJ, but I don't know how to.
And so that's actually what kind of inspired the first, the very, very, very
original iteration of CAPTCHA, which is very different to what it is now.
But what it was back then when we launched in end of 2020, what, you know,
or 2021, I was like, wait, you're going to 2020.
So this was like 18 ish months ago.
Um, we launched this very rudimentary, um, piece of software that basically
just like stepped people through telling their stories and then the software would
take that and convert those answers into a bank of social media captions and emails.
Um, yeah, so it was very, it was a little bit different, right?
And so at the time we were like, we were like, oh my gosh, this is gonna, this is,
this is like bed and slice bread.
Everyone's going to want this.
You know, this is again, the things that we tell ourselves, right?
The stories are under my head.
Um, and we were like, all entrepreneurs are going to want this and they didn't.
So we were like, and we were like, why is no one wanting this thing?
And I remember it was early 2022.
Um, and I was talking to a coach of mine and I was like, it's, it's, it must be
our messaging, something's not working.
This is, and he was very patient, but also like very firm with us.
And he was like, it is not your messaging.
Who are you actually targeting?
And we did the thing that a lot of us do when we get really excited about.
What we're doing.
We had forgotten the fundamental, um, foundational pieces starting a business
that I truly before I didn't really buy into it, but now having gone through the
process, I do, um, I believe in that is we hadn't niched our audience.
We weren't talking to one specific person.
And so when he, he forced that realization on us in a way, and he was like, okay, who
do you need to be speaking to who understands the power stories?
Because at that time we're kind of by and large talking to e-commerce, um, you
know, entrepreneurs, but the problem was that they, a lot of them didn't understand
the power of telling stories.
He's like, there's a lot that you have to break through in order to get them to
the point of even then being like, oh, this is how capture can help.
So he was like, how can you just shortcut a lot of that?
And so I went on this, you know, my, like, I was like mentally and, you know, just
broken down at that point.
And I was like, okay, I'm just going to go for a walk.
I remember like a 19 minute walk, just to, you know, just running these questions
and things in my head.
And I can't, I came to a point where I was like, you know, you get to those
light bulb moments and you're like, but it was such a, it's such a dirt, like a
dirt moment, like, of course, right.
It's so obvious.
And I was like, well, I'm a podcaster.
Like I know the pains of marketing a podcast and amplifying my message and my
voice podcast is a natural storyteller.
It's like, that is what we do day in and day out.
Of course it makes total sense to just speak to podcasters.
And so that was what led us to the path that we're currently on with capture.
And so, yeah, so that's, that's how capture came about.
So we basically overhauled the product in the next, over the next, gosh, like
three to four months and went live on July 15th of 2022.
Wow.
Okay.
I love that.
There's so much to unpack in there.
So the, you know, knowing, knowing your audience, knowing how to talk to your
niche or your different niches, right.
Your voice is coming out more directly at a person.
So that person can say, Whoa, like that's me.
Like she's talking to me.
It's, it's so important to be able to do that.
And then of course, you know, there's, there's a market, you know, you've got
different layers of markets, but when you're going after the market, that's
completely unaware of the problem.
Like that, that's a very hard process.
You have to intrigue them.
You have to attract them to something that they don't even know exists.
It's not the same as somebody who's like, man, I want that Lexus.
I'm going to do everything I can to get that Lexus, right.
That, that person who's already of the mindset that like, they need this is very
different than somebody who you're teaching these concepts to it the first
time.
And then of course you have your heart, Deidre.
Like you guys wanted to be able to help people see the light, you know, like
catch this.
And so, you know, it's, it's amazing that you guys were able to make that pivot
so fast though, you know, to realizing, cause some people, you know, you
use it for months.
Like some people hang onto that concept for four years.
Yes.
And they don't, they don't make the pivot, even though they know they should.
So well done on, on moving fast and pivoting and getting that process.
And you know, there's, we're going to come back to the question later about
what powerful lesson kind of the visionaries learn from your experience.
So I want to see if we can, we'll either, if you'll either come back to that or
if there'll be something else that comes to mind.
I know there's a lot of wisdom in there, but first I wanted to dive into this
question.
So let's look ahead 15, 20, 30 years for you.
What's your personal vision?
Oh man.
This is, um, this is a tough one for me.
I am, I, I guess, okay.
I know how it is.
I think in answer to this, I know how it is that I would want to feel, but I
don't know if I would know exactly what that looks like tangibly.
You know what I mean?
Like I, I wish I could say like, Oh, I'd be living, I don't know, on the lake
somewhere. I don't know.
I have no idea if I can even answer that.
I can't either.
So it's okay.
It's an unfair question.
Yeah.
But I do know that I think coming back to, you know, what it is that we want,
you know, capture ultimately to become, and it's really about the impact.
Like I want to be able to know that I've impacted even just one person, you know,
one person, um, is just amazing.
And obviously that just, you know, it kind of like gets a little bit
addicting, right?
It's like, Oh, I even back to one person.
I want to be able to impact two and then, and 10.
So, you know, in 15, 20 years, I would love to have impacted thousands of lives.
Okay.
Well, I'm going to, I'm going to raise it a little bit because I think you
already are very close to doing that.
And so speaking from my own personal heart, you guys have made a phenomenal
impact on me and my business.
I can't say that enough.
Like I really can't.
I read raving fans years ago and I've done everything that I can to emulate
and to build my businesses based on the process of creating super low customers.
And there's so many little things that cap shows doing that takes my vision
up a notch around.
I'm like, Oh my gosh, like, I can't wait to implement that.
Wow.
Oh man, we need to be doing that.
Oh man, this is great.
So let's, let's keep in mind, like many of you have been in communities, uh,
where you get into the community, you get excited.
And you're hoping it's the right place to be.
And whether it's a leader who's just kind of seems absent, you know, and all of a
sudden you're in this, what was supposed to be done for you or done with you
program, and it just feels alone.
Um, but it feels like you're alone in there with like hundreds of people, you
know, it's like, man, we got, let's just all figure this out together without
them.
Then I guess, I mean like that, that, that experience happens so often online.
And then in addition to that, then there's the ones who are there and you try to
like showcase your own value because you got stuff to contribute to the group.
And they're like, no, not you, you know, you, you're like getting in the way.
We're scared of you.
You know, we, we think you're going to do this side or the other, like there's,
there's this like control factor that comes out and that's difficult.
So here I come into cap show and you know, we start utilizing the tool and
you guys make room for Chris Cromwell.
Um, who's like phenomenal in this amazing light.
And I come into y'all's first community session that I've been a part of, and
you got all these jungle pictures in your backdrops, supporting the brand and all
these happy faces.
And I got like a zillion questions about podcasting because I had no idea what I
was doing with the show.
I was just doing it.
And you guys took me under your wing and from Bona to Ash to Chris, to yourself,
to the community, everybody just embraced us and welcomed us, you know, thanked us
for our contributions, uh, supported us and our really silly questions.
And I had the Jaime had the smart questions.
I had the really, really like simple ones and you guys made super room for that.
And then on top of that, like a week later, I happened to join right around the
anniversary mark.
And so I get this like gift coming to my house.
Um, and I'm like, whoo, I'm all right, cool.
They get a gift coming.
I open up the mail and it's got a sticker for my guitar, which I'm really happy
about.
Um, and, and it had in there not only like, Hey, we cross the year mark and you
know, the, what are those called?
The coasters, which my son was really happy to have his coaster.
Um, and this one, you guys went ahead.
Yes, that one.
It's in my kitchen.
Cool.
Yes, it is.
And you guys went and gave my podcast its first review ever.
Yes.
And I was like, man, they, they, you guys thought of all the right things to
make us happy as your users.
And, you know, I just, I can't imagine, um, all the other hundreds of people
that have been involved in this process, not feeling the same way and also
wanting to just do everything that they can to help cap show grow because you
guys care and you don't only care, you have not only an intent to help, but you
have a strategic path to help.
It's just brilliant.
So thank you.
Oh, no, thank you.
That I'm almost, I'm tearing up because I'm like, wow, that's so cool.
Like, wow, that is so powerful.
Thank you, Jackson for always outlining all of that because it is hard for us,
um, to stop to pause sometimes and just, uh, take and just reflect on what it is
that we've been able to do.
Oh, it's, it's so powerful.
And then I go back in the soft room.
There's this creator studio thing.
Like I didn't see the first time I was in there and I was like, I was like,
all right, well, I'll just check this button out.
Why not?
You know, click the red button.
Um, and it was more like the golden button and now it's like pulling quotes,
you know, for my podcast that, and like the ability to like, for the sound quotes
to come out, like trimming my content.
I'm like, Oh my gosh, this is definitely cooler.
Um, like, and, and I know that as you guys continue to attract customers who
appreciate the minimum viable product, which I would say is like a massive bite,
um, you know, compared to what minimum traditionally is, like there's so many
elements of bam, bam, bam, bam, bam value.
And now you've added that too, as we continue to support you, the tool is
just going to continue to get better.
Um, and so with, with that said, um, I'm going to transition this question a
little bit.
What's your best experience in cap show been so far?
Oh, wow.
I mean, how do I get past what you just said?
That, I mean, at the end of the, cause the reason why we do all of those and we,
that's the stuff that juice juices us, you know, like, and, um, we actually,
and I think I was telling you this, like, we actually do full day,
what we call hackathons around how do we make this stuff happen?
Like, how do we focus on just delighting, um, delighting our, our cap show
vians, because we have like two core values at the end of the day.
We just want our cap show vians to succeed and we want to delight them in
the process.
Like that is it at the end of the day.
It's like, if we can just keep delivering on those two promises, we know that
we're going to be able to impact people.
We know that we're going to be able to have a successful business ourselves,
but also our cap show vians are going to have to find success for themselves too.
Uh, and so like all of these, it feels like, it feels like micro moments,
you know, when I speak to someone like you Jackson, or when I speak to, um,
a Jerry or an Eric or, um, a Laurie or, you know, all these people, even that I
met in person in all these events and they're saying something similar or,
you know, variations of that.
And it's like, that is actually the best feeling when, you know, we can say in
our heads and, and feel in our hearts that we want to impact people.
But when people actually are like, no, for real, you've impacted us.
Like that is the best, that's the best experience.
Yes.
All right.
I love that.
We, we align very much on that reality.
So with that said, you, you brought up some of the people that, that you've
gotten to work with, you've gotten to impact.
And you hosted somebody that was a ray of sunshine, super valuable.
Um, I regrettably only got to sit in on one and a half of the sessions, but the
ones that I was in, Molly Mahoney and you threw down some serious value bombs last
week.
I'm in the middle of I come maker live.
I'm actually in the middle of the airport, trying to get a little bit of rest for
the thing.
Like, no, I got to see this.
Like this lady's got something about her and sure enough, it was just fire.
And it turns out two of the people who run I come maker live have all got
to work with Molly.
And when I told them about the interactions, they were like, Oh my gosh,
like Molly is amazing.
And I was like, triple validation.
Sweet.
Awesome.
And, uh, so, uh, you know, you, you've got these amazing people that you've
pulled into the circle to work with and they provide insanely powerful training
to the cap show being an audience.
Um, you know what, I'm going to jump ahead on this.
What powerful lesson can other visionaries learn from you?
Like, how about pulling together the strategic partners and put them in the
limelight?
Let's just talk about that.
How did you, how did you start pulling that together and what's the future of
pulling strategic partners in to help people, to help your audience grow?
Yeah, I think I am.
So having been a coach myself, um, I'll put that in inverted commas coach.
I shouldn't.
I'm like, I wasn't, I was coaching for a period of time there.
I realized that I don't love it.
I don't, it's not my natural, um, you know, yeah, it's not something that I
just, I just loved doing.
And so I knew that coming into this business and I wanted to again, help cap
show being succeed.
Right.
So that's like number one value point for us.
And, but I also knew that if they were to succeed, it can't be me.
Like, yes, I have a strategy.
Um, and I think overall in terms of who I, you know, um, kind of bring forward
to the capture of the ins I fit into that strategy in some way.
Um, I knew though, that I'm not the expert in all things and I will never
profess to be, you know, I'm like, that's just not ever going to be a truth.
And so I knew that I had to find the people who could be the experts in a
lot more than me and a lot deeper as well.
Um, you know, and so that's what, um, that's what I started doing.
Um, and so I started really just creating these great relationships with
people who were just absolute rock stars in what is they do, you know?
So Molly, we did, we had the challenge and it's still, it's ending tomorrow.
Um, but it's on live stream repurposing bootcamp.
Uh, you know, the month before that, so last month we, um, hosted Katie
Brinkley, who is, has this amazing strategy around posting less on social
media to grow more, which I like, well, who wouldn't want to do that?
Right.
The month before that, um, we had someone who is part of the LinkedIn, um,
podcast Academy talking about LinkedIn newsletters, the power of that, how
to do that the right way.
Um, now the common thread is that everyone does use capture because
really what we want to bring to life is not just their strategy, because yes,
like that is a hundred percent first and foremost, the thing that we want the
capture our capture audience to learn and to implement, but you know, just
the way to implement it is through using capture.
Um, so everyone who we've hosted are capture audience themselves.
They use capture.
And what's been really, really great and really powerful that I didn't even
realize was just even in the different ways that they use capture, uh, was so
eyeopening that it starts to actually have, um, capture audience who go through
these challenges, realize that, Hey, you don't need to be boxed into just like,
just because we tell you, this is what you should be using as a, um, a social
media caption, it's like, that's not the only thing that you can use.
You have to use it for, you could use it even for your graphics, put it on
your carousel post, put it on like, it is so many different ways to think about
the content that capture creates.
And that's been one of the most amazing, surprisingly surprising things that
we've, um, we've been discovering out of these boot camps.
I love it.
And it makes sense.
I mean, you've got, you basically have a better opportunity to vet those
who are training as well, because they're utilizing the tools that you have.
Um, and then there being an example of how to maximize our use cases with
the tools that you're providing, which makes it that much easier for us to get
the advantage out of the tool.
So I do love that.
And there's so much power as well in like, cause I can go on all day about
how great capture is, right?
Like, I mean, we use it day in, day out.
Uh, but there's so much power in actually other people showing, you know,
so again, if we're talking to other visionaries, to other business people,
like that at the end of the day is actually the greatest power.
And I'm happy to take a step back and not be the one in the limelight.
I'm happy to support others to show that because, um, and be the expert
because at the end of the day, it's like, I've had to learn through my
process, through the process as well as that.
There's, you know, like there's so much actually, I think more stock
put into the person that introduces a great person, a great, I'm saying
person a lot, but okay.
So I like, there's so much more that gets attributed, I think to the person
who can introduce really great people to surround yourself with rather than
having to be the expert in all things.
So that's kind of, that's yeah, that's, that's the stance that I take.
To me a favor, Jaime, I dropped a link for you in the private chat and this
is the new features page coming out.
And so this is no secret.
We just, there just hasn't been a, there's no secret.
There just hasn't been a reason to talk about it.
Um, we're actually helping capture on some of the page optimizations.
And so this page hasn't been approved yet, um, but it is a new features
page and it has some GIFs of how to utilize that.
I may pull up some of those GIFs so people can see the backend of, of
cap show and like more or less how it looks to utilize and play with
the platform once you're in.
Um, DJ, you remind me very much, and I don't say this slightly, and this
is extremely profound for me.
You remind me a lot of Jake Larson.
Jake Larson is a founder of video power marketing.
Jake Larson is my favorite dad on the planet.
Um, Jake Larson is probably, but him and LeBron James are the two most
impactful people on me becoming more of my authentic self and living within who
I am and I correlate you and him together because he's also not a coach.
Um, you know, he has his niche aspect and yet he goes about living his life
like the way that he's meant to live it.
And the byproduct of being just such a well-centered leader is he's, he
connects to a lot of fantastic, virtuous people.
And as I watched you with Molly doing your thing on the show, um, you know,
you're, you're best self coming out and I've seen you in different capacities.
I'm like, oh yeah, that is what really hits me about you is yours.
You're just super authentic.
Thank you.
You just are.
So I'm going to, I'm going to pull you into one other awkward subject.
Um, this is, uh, the darkest of the darks.
Um, and you may have hit on it earlier and that's what's your
worst business experience ever.
Yeah, I would definitely say, um, the, yeah, when, when we realized, uh, that
that we had been stolen from essentially, um, because the money is one thing.
I mean, that was a huge shock.
It's like, you know, it's a lot of money, but I think it's a betrayal more than
anything, you know, um, this was someone that we had helped really break into the
industry.
It was even someone that we were going to sponsor to stay, you know, with a
visa to stay in Australia, all of those sort of like, we were, we had invested a
lot of time and, and money.
It was someone that we were actually positioning to become, um, sort of the
operations, the full, almost like a general manager of, you know, um, of our
business.
And so, you know, you can imagine, um, like what kind of almost like a slap in
the face it felt like when we discovered this.
Yeah.
Um, so that would probably be the worst.
That was the worst one.
Well, I get it.
I've been there and, uh, my mom too.
Um, you know, my mom had a store raise six kids running that store.
Um, and she often, she didn't have people who could work for us outside of the
city.
There was very few opportunities.
So she had to cut her losses in terms of allowing certain employees to steal from
her, even though she knew it, because there wasn't another hiring option.
Um, and she wanted to spend some time with her kids.
Um, and so we, as entrepreneurs, we make, uh, we make incredible sacrifices and go
through things that, that aren't always easy to talk about, but they're important
for people to realize that if you're going to play this game and empower people,
sometimes the potential of what's there, um, doesn't get fulfilled the way that we,
we hope it will.
So let's circle back to one more powerful lesson.
What's another powerful lesson the visionaries can learn from your experience?
Didri.
Oh gosh.
Okay.
Maybe something that I haven't covered already.
Um, yeah, I think something that I've, I've had to grow into, um, and it, and it
kind of ties in with like even, you know, your comments, um, and, and thank you for
making them around authenticity and me realizing, you know, what it is that I
bring to the world versus what I can help support others bring into the world, et
cetera, is this, I've had this realization that it's okay to take up space.
Um, I've always, I've just never been that kind of person, you know, growing up.
It's everything to do with my personality, with my background, with my upbringing.
Um, everything was just like, I have to be this certain person is
said and more and I, you know, I have to be quiet.
I'm an introvert naturally.
Um, I, you know, being of Asian ethnicity, it was very much like, you
know, respect your elders, don't, don't speak until you're spoken to.
Like there's a, you know, there's a lot of those things that, you know, you just,
it just is part of me.
Um, and so I had to learn coming more and more into who I was that it's
okay to take up space.
Um, and this is especially, and I say this, you know, not to like, can make
this about a diversity thing, but to women, especially, I think that's also
something that we do struggle with at times is that we can deliberately
sometimes make ourselves small because we don't feel like we're enough.
We're good enough, whatever other stories are that run through our minds.
Um, and so I had to break through a lot of them myself and be okay with, Hey,
this is me, this is who I am.
This is who I am and I'm going to take up space with this, um, because it's
important.
And so, yeah, that's just something that I've, I myself have personally
had to break through.
The wisdom and truth in what you just said, I hope, um, male leaders recognize
the opportunity to create that space more frequently because usually the best
leaders in the room wait to speak until last.
The problem is if you as a leader are not creating space for those best
leaders, then a lot of times the most valuable wisdom gets buried or set
aside.
So I hope on both sides of the spectrum, we can make sure to do that.
And it doesn't matter if it's male or female, feminine energy, masculine
energy, the point being those who are waiting to speak, um, you know, I hope
that again, you step up and realize it's important that we hear what you have to
say and leaders like myself that are a bit more bulldozing in nature, we need
to take a step back and appreciate that.
So thank you for bringing that up.
Yes.
So thank you for asking the question.
DG, where can, um, where's the best place for people to connect with you
personally, if somebody wants to reach out and find out more about your story
and receive more inspiration.
Yeah, I would actually say LinkedIn is the best place.
Um, so I'm DG Shen, just my, my full name.
It's the easiest, it's so easy to spell.
So definitely, no, find me that.
But yes, it is, it is definitely hard.
I have a trick.
It's, um, I before E except after D.
Ah, there we go.
Nailed it.
So we do Shen and look her up on LinkedIn.
We'll drop that in the show notes, of course.
Um, and then, uh, as far as cap show goes, uh, we do have an affiliate link that
will drop, uh, as just part of the show as well.
And it comes with a couple of free trial credits.
And what that means is again, don't go create your perfect episode.
That's my biggest request of you.
If I were to tell you, I don't like to tell people what to do.
I like to invite people, but my invitation to you is go grab some past existing
content that you already have, go grab something that you've done that you
knew you delivered well in the moment.
Don't second guess yourself, like just to be appreciative of the value that you are.
Upload it to cap show and start clicking as many buttons as you can.
Just click, click, click, click, click, and see how it goes.
Give it, give it the chance to show you how powerful it can be with producing content.
That's what we did.
That's what I did.
At least I'm going to the hand is really cool.
And I'm really glad that I had a team to be able to dive in there.
If you have a virtual assistant who claims they can write copy, um, you
probably know where I'm going with that.
If you're in that boat already, uh, well, don't make them write the copy.
Just let them go in and click the buttons and get it ready for editing.
Because I can save them so much time, which allows them to produce more
results and I just cannot tell you enough how valuable this tool is, but
you got to get in there and see it.
So you're going to go in for your free trial.
You're going to put your credit card in.
You're going to sign up for the opportunity to use it and then do me a favor.
Maximize yourself a favor, maximize the community, dive in and start
participating, go in and take the time.
It's going to be hard.
Maybe you have a lot of stuff scheduled this week.
So why going at night and pay attention to what's being talked about in that
community, pay attention to what you can create.
And once you have that catalog of information, then you can start sorting.
What is the best posts that came out of this?
What are the best opportunities?
It just, there's, it's like taking, it's like robbing a jewelry store and then
just throwing it all on a table and seeing, okay, in five minutes, what are
the most important components I want to grab out of this?
I like, that's what cap show does, but you didn't rob anybody.
It's totally fine.
It's totally legal.
It's your own stuff.
So super cool.
So definitely get in there, use cap show.
Check it out.
And Deirdre, thank you so much for being on vision pros.
We really appreciate your time.
Thank you so much for having me.
This was an amazing conversation.
So thank you for that.
Vision pros.
You guys have a phenomenal week.
We will see you on the next episode.
Thank you for being here today.
I'm really happy that you tuned into vision pros live.
I'm looking forward to seeing your reactions as these episodes continue to move forward.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show and thank you for giving us your time and attention.
Have an excellent time building out.