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And we might pull him in and out sometimes with the show.

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Okay.

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All right.

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Cool.

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Well, how was podcast movement?

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Yeah, a ton of fun.

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Um, I was, I was actually kind of breaking it down for someone else.

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Cause we've this year we've actually, um, exhibit or sponsored, uh, three events.

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We're going to be doing, um, go to being con as well, but we did, um, you know,

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pod first, uh, and then we did podcast movement of solutions and we did podcast

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movement and it's like with each event, it feels like we get new, how do I say it?

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Like not, not direct ROI.

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I mean, we did with, we did with all three, but like, you know, we went into, for

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example, podcast being like, yes, we want to sign up people and we did, which was

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awesome and then podcast movement evolution I found was like really, really

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great event to create even more industry, um, connections and you know, it was

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really, really great for networking.

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Uh, and so that was like, you know, the second event and that was the thing

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that we added and the third event with podcast movement, what we added was just

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having this really awesome place for our community to, to, you know, to congregate.

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Um, so we did a couple of meetups with cap show VNs.

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Um, it was just, and we had Monte Mosbelli, our slot there.

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Welcome in to vision pros live with Jackson Calame.

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I'm your show host.

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We'll be doing interviews for visionary entrepreneurs and guest leaders who are

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building fantastic visions out there.

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Hey everybody.

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And welcome into vision pros live.

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I'm your host Jackson Calame, founder and CEO of first-class business.

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And I am really excited for an extra special episode right now.

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Now, many of you know, our sponsors are icon maker live and cap show, which I'm

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going to go into in just a second, but our newest guest who I'm hosting today,

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Deidre TShien is our, is a founder of cap show and I've got her on the show today.

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So, um, without further ado, let me talk about these sponsors real quick.

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So I can make her live.

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We just passed that experience.

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It was all last week in Charleston, South Carolina and virtually, and

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it was a smashing success.

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Uh, super excited about that.

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Go check out on the social media channels, first-class business, as well

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as icon maker live, what the event looks like, how it felt, um, about three

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weeks ago, there was about 65 people signed up for this event.

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Um, and actually in fact, one week prior to the event, it was roughly the same.

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We ended up with 300 attendees for this event and Tom Mattson and Cheryl Pluff

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and the rest of the team absolutely threw down.

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I have never seen somebody run a mastermind as effectively as Tom did.

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He kept everybody on point.

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He made sure everybody was getting a ton of value up at it.

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Anybody who kind of started to trail off a little bit, he was very respectful,

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but very quick to bring them back onto point.

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Um, the, the amount of people who were just blown away by this, including

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myself and how well they orchestrated the event and growth and helping people

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learn about podcasting and doing podcasting the right way.

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Um, I just couldn't believe how well it went.

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And plus this was the first event that all of us as leaders had ever done together.

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No one in the room had ever done an event together.

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We've seen each other at past events, but nobody had come together

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to establish an event.

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It was phenomenal.

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So keep an eye out for the next icon maker live that happens.

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Make sure to check out what, what Cheryl Pluff and Tom and Danella and Jeff

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are all putting together over there.

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It was phenomenal.

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Now, another phenomenal resource that I absolutely love is of course, cap show.

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We use that to make sure that every show that we upload, we, we get

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great content out of our show.

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So imagine, you know, I've done this show now we've got to put notes together.

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We've got to make sure that we get social posts out about it.

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I mean, it's a lot, it's hard to really think like, all right, do I want to keep

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the same title or do I want to change it?

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What sound bites do we gather out of here to give people a taste of what

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the show looks like.

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That stuff takes me forever to think through and do.

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And with cap show, it's a simple click of the button.

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We're able to upload our episode to, um, to cap show, and then we're able to just

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click buttons to be able to get the type of content that we want.

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It is a super fast process of getting dozens of pieces of content that we

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can then edit in order to create a masterpiece.

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Or if you're not as picky about how things turn out, you can actually just

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click, click, click, click, click, and get it done.

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They say progress is far more important than perfection.

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And I agree with that.

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I watched that with Jake Larson, a video of power marketing.

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I've learned to start doing that myself.

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And I've seen the depth that it gives us for distribution, be able to attract

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audiences and bring people in.

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Cap show is an amazing tool.

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And even if you don't have a podcast, in fact, I would say, especially if you

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don't have a podcast, it's an incredibly important tool to utilize.

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I would dive into it sooner than later, because you can take any video that

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you've done, if you've ever done a point and shoot presentation, if you've ever

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been filmed at a conference, given a presentation, take those episodes,

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upload them to cap show and allow capture to do its magic.

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So you can see just how well it can replace baseline, uh, copywriters, and

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then allow your copywriter to just perform the magic of editing and making

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that content so much better.

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It's so important to give them the chance to see how your brain works, how

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you articulate what it is that you do rather than trying to write from scratch.

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I cannot stress that enough.

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So capture is a phenomenal tool to be able to do that with.

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And last, but of course not least the water project right here.

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I'm gonna try to hold it right here in my hands.

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Uh, the water project is a phenomenal opportunity to give back

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to people in serious needs.

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So while we have the luxury of choosing whether we want to take labor day off.

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Or not the people affected by, uh, by the lack of water and Africa, the

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lack of good clean drinking water, they don't get to take a day off.

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Um, you know, this, this little, uh, this child, for instance, um, who's

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finally happy to have clean drinking water.

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Uh, well that comes about by people making dollar, $5, $10, or perhaps

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more donations to these projects where you actually get to see what

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community is going to be affected.

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You get to see the community come together to build their drinking water.

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I mean, look at this glass of lemonade in this little glass of water.

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This little girl's hand that is not lemonade.

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That is bad water.

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That's what they have to drink when they don't have people who are able to

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contribute and help them build what's called a borehole well or a sand dam or,

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or a number of different types of, of water gathering systems they have.

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So please, if you've got in your heart to give a dollar or $5 to this project,

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we highly recommend it.

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The water project is one of my absolute favorite charities to support.

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So without further ado, again, I'm so happy and excited to have the founder

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of cap show on board because I should have thought about creating a concept

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this long ago myself, I did not, but I could have never delivered it with as

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much power and with as, as an amazing of a culture as Deidre has.

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So Deidre, thank you so much for being on our show and welcome to vision pros live.

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Hello Jackson.

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Thank you so much for having me on here.

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I am honored to be here with you.

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Oh, absolutely.

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Absolutely.

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So, um, without further ado, I've made my claims about cap show and what cap

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show can do, but for the sake of our audience, who do you think should be

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listening right now?

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Why should they listen to you and what are they going to get at today's show?

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Yeah.

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So, you know, capture was built really quite specifically for expert based

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entrepreneurs, uh, and we're so passionate about serving, uh, this group

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of people because we know that each and every one of you have a message that

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you want to get out there, um, each and every one of you have a message sometimes

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that cause I've been through this by the way, uh, which is the reason why I

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created a cap show that is, we might, it might be struggling to get out there.

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It's not getting much reach.

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You know, we're not able to build our audience and that's what we're here to

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help with.

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Uh, we are here to help expert based entrepreneurs repurpose and market their

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content so they can build their audience, amplify the message, build their audience

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and reach more people.

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Um, that's what we're really passionate about.

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Yes, I love it.

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And well, let's, let's, well, for those who are watching right now, you might

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think Deidre is 18 years old because she looks so super young at the same time.

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We're talking to somebody who's a creator of content dripping.

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She's a host of grow my podcast show where you can go learn about how to

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amplify your podcasts and make it even better.

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She's a 2023 honoree of the 100 women to know in America.

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Um, I mean, she's got accolades because of all the businesses she's built.

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So, uh, you're a serial entrepreneur having founded seven businesses and

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five industries, is that correct?

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It is.

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Now, not all of them have succeeded.

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That's just with that out there, but, uh, not for lack of trying.

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Um, but yes, it's, you know, I started in hospitality, um, went into, um,

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technology agency work, uh, coaching.

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Gosh, I'm just like rattling off almost every industry because, because, you

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know, I tried everything, you know, you said at the beginning that progress is

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one point in the perfection and that is very much what, um, I've, that's pretty

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much our whole ethos and why I've just been doing a lot until, you know, I've,

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I've, this is the thing now that we're so passionate about really building.

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I love it.

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And some of my greatest failures in business have been some of the greatest

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lessons that I've learned about what I need to do next time, um, in my enterprise.

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So it sounds like you've had some of that experience too.

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I'm so grateful you don't, you don't hide that as so many people want to shy away

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from that conversation.

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Those are the, those are the depths of wisdom that help us learn

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how to move our mountains.

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Right.

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Yeah.

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Thank you.

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Thanks for saying that.

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I mean, there is a part of me that even, as I said, I'm like, oh gosh, this

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is going to sound really terrible even in my head.

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Um, but you know, I've, I live by this, um, this ethos now when if something

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feels scary or there's a, there's a reason why I don't want to do it.

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I have to do it anyway.

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So even saying things like, yeah, I have failed miserably in some things, uh, in

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the past, I don't want to do that.

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I don't want to say that.

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And so I know that I have to say it and do it.

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That's the only way that we can push through and make progress.

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Absolutely.

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Hey, I'll tell you what, I don't know anybody who knows that you should wear a

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sunblock until you get sunburned.

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Like I am right now.

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Like those are the moments where you're like, Oh my gosh, like I should definitely

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remember my sunscreen next time.

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So what were you doing?

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What were you doing in the Austin, Texas sun this weekend?

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You know, uh, so Charleston, uh, South Carolina, we were at the icon maker live

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and, uh, you know, to celebrate the victory.

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So we were, our goal was to have seven people sign up for the program at this event.

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We had 37.

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That's amazing.

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It went so well.

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And, uh, so the next day, you know, whether we had had one or we had had 37, it's

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important to celebrate how hard everybody worked, right?

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So Tom Jeffrey, Tom Matson, Dwayne Jeffreys and Tom Sun Tyler and I, we all went

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sailing afterwards.

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Um, so I went sailing and we went dolphin watching and yep.

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It's the extra vitamin D.

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All right.

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So let's look here.

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So in 30 seconds, what's your vision for those that you serve DJ?

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Hmm.

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Okay.

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So my vision, um, for those, as I said, who I'm serving are expert based

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entrepreneurs and my vision is simply for them to, as like, yeah, I guess I'm just

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going to reiterate myself is to amplify their message, reach more of their

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audience and build their movement.

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Um, that is.

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Yeah.

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That's the end game is just, how can I just help more expert based entrepreneurs

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get their very, very important messages out there?

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Awesome.

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Let's dive in a little deeper on that then.

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Um, so with what end, um, they want to get their message out there.

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What are some of the things that, that will lead to for their lives?

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Well, it's not even, I mean, the ripple effect of being able to, for them to

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help people, because, you know, a lot of these, a lot of expert based

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entrepreneurs and, and I know that there's, you know, a bit of a love hate

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relationship with the, whether coaching, consulting, you know, even providing

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services, right?

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There are some bad eggs out there.

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Yes.

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Um, some who are still trying to figure it out, but at the end of the day,

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they're aligned by, I believe by one main purpose, at least by and large, and I

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choose to be optimistic about this is that they're aligned in wanting to make

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an impact on who it is that they know that they can make an impact on.

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And so if you can imagine that these people who have a very specific audience

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and can make that impact, they're not just impacting, obviously improving

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their own lives, hopefully, but also hundreds, thousands, tens of thousands,

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millions of people that they are helping to serve.

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And can you imagine with that, whether it's in, you know, financial health,

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as in business or personal, whether it's in actual health, whether that's in

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wellness, like those impacts, they're so key to, to every, not just for them,

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but also to their families and to the people that they're being surrounded by.

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That ripple effect is huge.

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And that's why I so, so believe in who it is that we're serving.

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I love it.

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Some people would call that altruistic and I call it truth.

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Um, you know, and once you've seen the effects of that, it's amazing.

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A video power marketing, you know, we, when I started with Jake, it was like 30

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days later where I realized, oh my gosh, we have 70,000 people per month all over

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the world coming to see what this is about.

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And maybe there's some kid in Sri Lanka who doesn't have a whole lot, who buys

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this course has a hundred percent money back guarantee, but maybe within two to

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three years, he's got an agency more powerful than ours.

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Like how cool would that be?

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That would be amazing.

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So Sean Murphy, we just hosted him.

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He had 2000 followers in December.

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He has 167,000 followers now on Facebook and he's got one video where he's

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reading his favorite scriptures and it's, it's got over 10 million views.

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Like that, that's a massive impact, something that he knows is super important.

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So you're, you're well on your way of doing that.

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You're empowering so many of us to be able to get our message out there and

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help so many more people.

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And there's just, there's just truth in that power.

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So thank you for coming up with this concept.

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How did you come up with Capsule?

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Yeah, it's a little bit of a story.

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It's a little bit of a journey.

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So, you know, I've had great businesses and I've had businesses that haven't been so

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great.

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Some of my great businesses have been in, even in hospitality where I started, we

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grew our, we had a, we had dessert bars.

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We grew those to five locations in Sydney.

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We had burger restaurants, which we grew to two locations.

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You know, huge, huge success.

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It was incredibly hard, I would say, you know, hospitality is not the industry

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that I would encourage anyone to get into.

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It's the hardest for me.

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It was kind of like trial by fire though, right?

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You know, I was kind of like first go, I'd be an entrepreneur through, you know,

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through lots of fire.

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Yeah, it's really the deep end.

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It was just, it was, it was great.

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But so where that led though was, and I, and I firmly believe that every, there's a

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reason for everything that we do.

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And it's because of the journey that it, or the next step that it leads us to or

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takes us to.

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So for me, and I'm just going to tell you my story is basically end of 2018.

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We found out that one of our store managers, the one of the store that was actually in

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the heart of the city, so it was, you know, grossing the most was actually had been

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stealing from us and he was stealing hundreds of thousands of dollars over, you

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know, a few years, but it was a lot of money.

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And it was kind of one of those moments where, you know, we were just like, is this

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what we want to be doing?

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It was one of those like, you step out of it moments that we had.

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And at that time, actually, I was exploring a fashion technology idea with my, one of

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my now co-founders, Bonner.

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And I was just like, you know what?

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I don't, I don't want to be here anymore.

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I don't want to have to be dealing with this.

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I just, I want to, I've always wanted to live and work and experience, you know,

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being overseas, being in a different place.

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And so I was like, what better place is there than New York City for fashion

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technology? So, you know what?

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We're going to go, we're just going to go.

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And first it was my husband, one of my other co-founders, Ash and I, who made

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the decision to go.

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And then we spoke to Bonner about it and first we were trying to figure out, you

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know, we'll make it work.

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Northern hemisphere hours, Southern hemisphere hours.

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We'll just be open 24 seven.

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But then at the end of the day, I was just like, Hey, do you just want to come as

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well? And we'll just figure it out.

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We'll just see what happens.

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And so she did.

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And so we landed in New York, 2019, mid 2019, which is really great timing.

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So what happened then was we hit the ground running, just testing this idea, this

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fashion technology idea.

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And we were going to like Columbia Uni campus.

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We're going to NYU.

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We're going to Wall Street.

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So our hypothesis was that college students or young professionals were who might be

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interested in this idea.

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And what we pretty much after, I would say, four months, we decided to throw the

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towel in.

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So that was one of our pretty much my first big failure, I guess, which was and it

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was a difficult one, because as I said, like I, you know, we had some problems with

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had somehow struck some level of success with the hospitality businesses.

335
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I was like, surely this can't be hard.

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Like, I don't know, you know, you just come into it with like a really warped

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mindset about some of these things.

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But yeah, we just, you know, we looked at it and we looked at, you know, having

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these conversations that we were having with these women.

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And while it was a pain point that we were solving for, it just wasn't a big enough

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pain point that they would change their habits for.

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And knowing that it was like, we just didn't have the runway to be able to last long

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enough in order to change those habits.

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And so we decided to fail it.

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We failed that that idea and that business.

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And but what that led to, again, everything happens for a reason, because at that time

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that we were speaking to women, we were also speaking to brands and boutiques who

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were going to have to be the other side of the marketplace.

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And so as we were speaking to them, we knew that the number one thing that they

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needed help with was acquisition.

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That was the one thing that they were saying time and time again.

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And so what, when we decided to fail the fashion technology idea, we actually went

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back to them and we're like, okay, we know that you need help with acquisition.

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What about if we kind of just try this somewhat more?

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I mean, we had a little bit of a different strategy, but a somewhat more traditional

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agency model to help you acquire more.

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And so in a way we kind of fell into doing agency work and then COVID hit.

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And with that, I think we know a lot of people had to transition online.

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We transitioned into a coaching business that would help more e-commerce

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entrepreneurs with their digital marketing sort of from the ground up.

361
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And so that's what we did.

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And that's when I launched my first podcast as well.

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And, you know, it was through that struggle of, it was kind of two things.

364
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One was like the struggle of myself having to figure out that there's a lot more

365
00:19:04,880 --> 00:19:08,240
that goes into growing a podcast in order to grow, to get your message out there

366
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and to grow a business, right?

367
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There's so much more that goes into it than just hitting publish on a podcast.

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So there was that.

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And then, but then there was also my clients at the time, they were all in

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e-commerce, so they all had product based businesses.

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And I found a very common thing that they would, the reason why a lot of them went

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into that was because they could hide behind their product.

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And my message that I was trying to share with them was like, you can't hide behind

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your product, you need to put yourself out there.

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Right now, especially at the stage of business that they were at, the only

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differentiator that they have is themselves.

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The only differentiator that I have from like an Amazon or for any, from anyone

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else that's selling a similar widget or clothes, you know, clothing line or

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anything is themselves.

380
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And so I was like, you have to go out there.

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You have to go out there, you have to share your story.

382
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But they were like, oh, but I don't know how to.

383
00:19:59,280 --> 00:20:01,360
Okay, get it, DJ, but I don't know how to.

384
00:20:01,880 --> 00:20:07,920
And so that's actually what kind of inspired the first, the very, very, very

385
00:20:07,920 --> 00:20:10,800
original iteration of CAPTCHA, which is very different to what it is now.

386
00:20:11,240 --> 00:20:19,360
But what it was back then when we launched in end of 2020, what, you know,

387
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or 2021, I was like, wait, you're going to 2020.

388
00:20:22,880 --> 00:20:25,640
So this was like 18 ish months ago.

389
00:20:26,280 --> 00:20:32,120
Um, we launched this very rudimentary, um, piece of software that basically

390
00:20:32,120 --> 00:20:37,360
just like stepped people through telling their stories and then the software would

391
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take that and convert those answers into a bank of social media captions and emails.

392
00:20:43,040 --> 00:20:46,200
Um, yeah, so it was very, it was a little bit different, right?

393
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And so at the time we were like, we were like, oh my gosh, this is gonna, this is,

394
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this is like bed and slice bread.

395
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Everyone's going to want this.

396
00:20:54,320 --> 00:20:56,000
You know, this is again, the things that we tell ourselves, right?

397
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The stories are under my head.

398
00:20:57,840 --> 00:21:01,840
Um, and we were like, all entrepreneurs are going to want this and they didn't.

399
00:21:01,840 --> 00:21:05,880
So we were like, and we were like, why is no one wanting this thing?

400
00:21:05,880 --> 00:21:07,800
And I remember it was early 2022.

401
00:21:08,360 --> 00:21:13,120
Um, and I was talking to a coach of mine and I was like, it's, it's, it must be

402
00:21:13,120 --> 00:21:14,720
our messaging, something's not working.

403
00:21:14,760 --> 00:21:19,920
This is, and he was very patient, but also like very firm with us.

404
00:21:19,920 --> 00:21:21,840
And he was like, it is not your messaging.

405
00:21:21,920 --> 00:21:23,360
Who are you actually targeting?

406
00:21:23,760 --> 00:21:27,920
And we did the thing that a lot of us do when we get really excited about.

407
00:21:28,400 --> 00:21:29,160
What we're doing.

408
00:21:29,200 --> 00:21:34,400
We had forgotten the fundamental, um, foundational pieces starting a business

409
00:21:34,400 --> 00:21:38,480
that I truly before I didn't really buy into it, but now having gone through the

410
00:21:38,480 --> 00:21:42,920
process, I do, um, I believe in that is we hadn't niched our audience.

411
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We weren't talking to one specific person.

412
00:21:45,480 --> 00:21:51,080
And so when he, he forced that realization on us in a way, and he was like, okay, who

413
00:21:51,280 --> 00:21:55,080
do you need to be speaking to who understands the power stories?

414
00:21:55,120 --> 00:22:00,720
Because at that time we're kind of by and large talking to e-commerce, um, you

415
00:22:00,720 --> 00:22:04,320
know, entrepreneurs, but the problem was that they, a lot of them didn't understand

416
00:22:04,320 --> 00:22:05,640
the power of telling stories.

417
00:22:05,640 --> 00:22:10,240
He's like, there's a lot that you have to break through in order to get them to

418
00:22:10,240 --> 00:22:13,400
the point of even then being like, oh, this is how capture can help.

419
00:22:13,400 --> 00:22:16,440
So he was like, how can you just shortcut a lot of that?

420
00:22:17,000 --> 00:22:21,640
And so I went on this, you know, my, like, I was like mentally and, you know, just

421
00:22:21,640 --> 00:22:22,600
broken down at that point.

422
00:22:22,600 --> 00:22:24,560
And I was like, okay, I'm just going to go for a walk.

423
00:22:24,800 --> 00:22:30,080
I remember like a 19 minute walk, just to, you know, just running these questions

424
00:22:30,080 --> 00:22:31,160
and things in my head.

425
00:22:31,160 --> 00:22:35,320
And I can't, I came to a point where I was like, you know, you get to those

426
00:22:35,320 --> 00:22:38,920
light bulb moments and you're like, but it was such a, it's such a dirt, like a

427
00:22:38,920 --> 00:22:41,560
dirt moment, like, of course, right.

428
00:22:41,560 --> 00:22:43,640
It's so obvious.

429
00:22:43,640 --> 00:22:45,680
And I was like, well, I'm a podcaster.

430
00:22:45,720 --> 00:22:50,440
Like I know the pains of marketing a podcast and amplifying my message and my

431
00:22:50,440 --> 00:22:53,800
voice podcast is a natural storyteller.

432
00:22:53,800 --> 00:22:56,400
It's like, that is what we do day in and day out.

433
00:22:57,920 --> 00:23:02,040
Of course it makes total sense to just speak to podcasters.

434
00:23:02,680 --> 00:23:07,040
And so that was what led us to the path that we're currently on with capture.

435
00:23:07,040 --> 00:23:12,720
And so, yeah, so that's, that's how capture came about.

436
00:23:12,720 --> 00:23:16,960
So we basically overhauled the product in the next, over the next, gosh, like

437
00:23:16,960 --> 00:23:22,880
three to four months and went live on July 15th of 2022.

438
00:23:22,880 --> 00:23:24,080
Wow.

439
00:23:24,080 --> 00:23:24,800
Okay.

440
00:23:24,800 --> 00:23:25,520
I love that.

441
00:23:25,520 --> 00:23:26,720
There's so much to unpack in there.

442
00:23:26,720 --> 00:23:32,160
So the, you know, knowing, knowing your audience, knowing how to talk to your

443
00:23:32,160 --> 00:23:34,000
niche or your different niches, right.

444
00:23:34,000 --> 00:23:38,000
Your voice is coming out more directly at a person.

445
00:23:38,000 --> 00:23:40,240
So that person can say, Whoa, like that's me.

446
00:23:40,240 --> 00:23:41,360
Like she's talking to me.

447
00:23:41,360 --> 00:23:43,520
It's, it's so important to be able to do that.

448
00:23:44,240 --> 00:23:48,400
And then of course, you know, there's, there's a market, you know, you've got

449
00:23:48,400 --> 00:23:51,120
different layers of markets, but when you're going after the market, that's

450
00:23:51,120 --> 00:23:53,920
completely unaware of the problem.

451
00:23:54,160 --> 00:23:56,640
Like that, that's a very hard process.

452
00:23:56,640 --> 00:23:58,160
You have to intrigue them.

453
00:23:58,400 --> 00:24:01,840
You have to attract them to something that they don't even know exists.

454
00:24:01,840 --> 00:24:05,680
It's not the same as somebody who's like, man, I want that Lexus.

455
00:24:05,680 --> 00:24:08,160
I'm going to do everything I can to get that Lexus, right.

456
00:24:08,160 --> 00:24:12,960
That, that person who's already of the mindset that like, they need this is very

457
00:24:12,960 --> 00:24:16,320
different than somebody who you're teaching these concepts to it the first

458
00:24:16,320 --> 00:24:16,560
time.

459
00:24:16,560 --> 00:24:18,480
And then of course you have your heart, Deidre.

460
00:24:18,480 --> 00:24:22,480
Like you guys wanted to be able to help people see the light, you know, like

461
00:24:22,480 --> 00:24:23,120
catch this.

462
00:24:23,120 --> 00:24:27,680
And so, you know, it's, it's amazing that you guys were able to make that pivot

463
00:24:27,680 --> 00:24:31,600
so fast though, you know, to realizing, cause some people, you know, you

464
00:24:31,600 --> 00:24:32,640
use it for months.

465
00:24:32,640 --> 00:24:35,440
Like some people hang onto that concept for four years.

466
00:24:36,000 --> 00:24:36,640
Yes.

467
00:24:36,640 --> 00:24:39,680
And they don't, they don't make the pivot, even though they know they should.

468
00:24:39,680 --> 00:24:44,480
So well done on, on moving fast and pivoting and getting that process.

469
00:24:44,480 --> 00:24:47,600
And you know, there's, we're going to come back to the question later about

470
00:24:47,600 --> 00:24:51,280
what powerful lesson kind of the visionaries learn from your experience.

471
00:24:51,280 --> 00:24:54,720
So I want to see if we can, we'll either, if you'll either come back to that or

472
00:24:54,720 --> 00:24:56,240
if there'll be something else that comes to mind.

473
00:24:56,240 --> 00:24:59,600
I know there's a lot of wisdom in there, but first I wanted to dive into this

474
00:24:59,600 --> 00:25:00,000
question.

475
00:25:00,000 --> 00:25:04,160
So let's look ahead 15, 20, 30 years for you.

476
00:25:05,520 --> 00:25:06,960
What's your personal vision?

477
00:25:07,840 --> 00:25:08,720
Oh man.

478
00:25:08,720 --> 00:25:11,680
This is, um, this is a tough one for me.

479
00:25:11,680 --> 00:25:16,400
I am, I, I guess, okay.

480
00:25:16,400 --> 00:25:17,680
I know how it is.

481
00:25:17,680 --> 00:25:21,520
I think in answer to this, I know how it is that I would want to feel, but I

482
00:25:21,520 --> 00:25:24,480
don't know if I would know exactly what that looks like tangibly.

483
00:25:24,480 --> 00:25:25,040
You know what I mean?

484
00:25:25,040 --> 00:25:28,800
Like I, I wish I could say like, Oh, I'd be living, I don't know, on the lake

485
00:25:28,800 --> 00:25:30,320
somewhere. I don't know.

486
00:25:30,320 --> 00:25:31,840
I have no idea if I can even answer that.

487
00:25:32,480 --> 00:25:33,200
I can't either.

488
00:25:33,200 --> 00:25:33,840
So it's okay.

489
00:25:33,840 --> 00:25:34,720
It's an unfair question.

490
00:25:35,760 --> 00:25:36,080
Yeah.

491
00:25:36,080 --> 00:25:40,160
But I do know that I think coming back to, you know, what it is that we want,

492
00:25:40,160 --> 00:25:44,000
you know, capture ultimately to become, and it's really about the impact.

493
00:25:44,000 --> 00:25:48,960
Like I want to be able to know that I've impacted even just one person, you know,

494
00:25:48,960 --> 00:25:52,480
one person, um, is just amazing.

495
00:25:52,480 --> 00:25:55,920
And obviously that just, you know, it kind of like gets a little bit

496
00:25:55,920 --> 00:25:56,400
addicting, right?

497
00:25:56,400 --> 00:25:58,080
It's like, Oh, I even back to one person.

498
00:25:58,080 --> 00:26:00,880
I want to be able to impact two and then, and 10.

499
00:26:00,880 --> 00:26:06,080
So, you know, in 15, 20 years, I would love to have impacted thousands of lives.

500
00:26:07,600 --> 00:26:08,080
Okay.

501
00:26:08,080 --> 00:26:12,880
Well, I'm going to, I'm going to raise it a little bit because I think you

502
00:26:12,880 --> 00:26:15,040
already are very close to doing that.

503
00:26:16,080 --> 00:26:21,040
And so speaking from my own personal heart, you guys have made a phenomenal

504
00:26:21,040 --> 00:26:22,240
impact on me and my business.

505
00:26:23,040 --> 00:26:24,240
I can't say that enough.

506
00:26:25,040 --> 00:26:25,840
Like I really can't.

507
00:26:25,840 --> 00:26:30,880
I read raving fans years ago and I've done everything that I can to emulate

508
00:26:30,880 --> 00:26:34,800
and to build my businesses based on the process of creating super low customers.

509
00:26:35,280 --> 00:26:40,080
And there's so many little things that cap shows doing that takes my vision

510
00:26:40,080 --> 00:26:41,440
up a notch around.

511
00:26:41,440 --> 00:26:43,840
I'm like, Oh my gosh, like, I can't wait to implement that.

512
00:26:44,080 --> 00:26:44,720
Wow.

513
00:26:44,720 --> 00:26:46,240
Oh man, we need to be doing that.

514
00:26:46,240 --> 00:26:47,280
Oh man, this is great.

515
00:26:47,280 --> 00:26:52,000
So let's, let's keep in mind, like many of you have been in communities, uh,

516
00:26:52,000 --> 00:26:55,200
where you get into the community, you get excited.

517
00:26:55,200 --> 00:26:56,960
And you're hoping it's the right place to be.

518
00:26:57,280 --> 00:27:02,160
And whether it's a leader who's just kind of seems absent, you know, and all of a

519
00:27:02,160 --> 00:27:05,120
sudden you're in this, what was supposed to be done for you or done with you

520
00:27:05,120 --> 00:27:06,720
program, and it just feels alone.

521
00:27:06,720 --> 00:27:09,920
Um, but it feels like you're alone in there with like hundreds of people, you

522
00:27:09,920 --> 00:27:13,680
know, it's like, man, we got, let's just all figure this out together without

523
00:27:13,680 --> 00:27:14,160
them.

524
00:27:14,160 --> 00:27:18,480
Then I guess, I mean like that, that, that experience happens so often online.

525
00:27:18,480 --> 00:27:23,680
And then in addition to that, then there's the ones who are there and you try to

526
00:27:23,680 --> 00:27:28,000
like showcase your own value because you got stuff to contribute to the group.

527
00:27:28,000 --> 00:27:31,120
And they're like, no, not you, you know, you, you're like getting in the way.

528
00:27:31,120 --> 00:27:32,080
We're scared of you.

529
00:27:32,080 --> 00:27:34,960
You know, we, we think you're going to do this side or the other, like there's,

530
00:27:35,040 --> 00:27:40,000
there's this like control factor that comes out and that's difficult.

531
00:27:40,000 --> 00:27:45,120
So here I come into cap show and you know, we start utilizing the tool and

532
00:27:45,120 --> 00:27:47,040
you guys make room for Chris Cromwell.

533
00:27:47,120 --> 00:27:49,280
Um, who's like phenomenal in this amazing light.

534
00:27:49,280 --> 00:27:52,720
And I come into y'all's first community session that I've been a part of, and

535
00:27:52,720 --> 00:27:56,880
you got all these jungle pictures in your backdrops, supporting the brand and all

536
00:27:56,880 --> 00:27:58,080
these happy faces.

537
00:27:58,080 --> 00:28:02,240
And I got like a zillion questions about podcasting because I had no idea what I

538
00:28:02,240 --> 00:28:03,200
was doing with the show.

539
00:28:03,200 --> 00:28:04,160
I was just doing it.

540
00:28:04,160 --> 00:28:12,720
And you guys took me under your wing and from Bona to Ash to Chris, to yourself,

541
00:28:13,200 --> 00:28:18,320
to the community, everybody just embraced us and welcomed us, you know, thanked us

542
00:28:18,320 --> 00:28:22,080
for our contributions, uh, supported us and our really silly questions.

543
00:28:22,080 --> 00:28:24,720
And I had the Jaime had the smart questions.

544
00:28:24,720 --> 00:28:29,680
I had the really, really like simple ones and you guys made super room for that.

545
00:28:30,000 --> 00:28:33,680
And then on top of that, like a week later, I happened to join right around the

546
00:28:33,680 --> 00:28:34,560
anniversary mark.

547
00:28:35,120 --> 00:28:38,240
And so I get this like gift coming to my house.

548
00:28:38,400 --> 00:28:40,480
Um, and I'm like, whoo, I'm all right, cool.

549
00:28:40,480 --> 00:28:41,200
They get a gift coming.

550
00:28:41,200 --> 00:28:45,040
I open up the mail and it's got a sticker for my guitar, which I'm really happy

551
00:28:45,040 --> 00:28:45,360
about.

552
00:28:45,360 --> 00:28:51,200
Um, and, and it had in there not only like, Hey, we cross the year mark and you

553
00:28:51,200 --> 00:28:52,640
know, the, what are those called?

554
00:28:52,640 --> 00:28:55,200
The coasters, which my son was really happy to have his coaster.

555
00:28:55,600 --> 00:28:58,800
Um, and this one, you guys went ahead.

556
00:28:58,800 --> 00:28:59,920
Yes, that one.

557
00:28:59,920 --> 00:29:00,480
It's in my kitchen.

558
00:29:00,480 --> 00:29:00,720
Cool.

559
00:29:01,600 --> 00:29:02,320
Yes, it is.

560
00:29:02,320 --> 00:29:07,360
And you guys went and gave my podcast its first review ever.

561
00:29:08,160 --> 00:29:08,640
Yes.

562
00:29:09,200 --> 00:29:15,760
And I was like, man, they, they, you guys thought of all the right things to

563
00:29:15,760 --> 00:29:18,320
make us happy as your users.

564
00:29:18,320 --> 00:29:22,960
And, you know, I just, I can't imagine, um, all the other hundreds of people

565
00:29:22,960 --> 00:29:26,880
that have been involved in this process, not feeling the same way and also

566
00:29:26,880 --> 00:29:30,960
wanting to just do everything that they can to help cap show grow because you

567
00:29:30,960 --> 00:29:36,800
guys care and you don't only care, you have not only an intent to help, but you

568
00:29:36,800 --> 00:29:38,320
have a strategic path to help.

569
00:29:39,840 --> 00:29:40,560
It's just brilliant.

570
00:29:40,960 --> 00:29:41,680
So thank you.

571
00:29:42,400 --> 00:29:43,440
Oh, no, thank you.

572
00:29:43,440 --> 00:29:47,920
That I'm almost, I'm tearing up because I'm like, wow, that's so cool.

573
00:29:47,920 --> 00:29:49,200
Like, wow, that is so powerful.

574
00:29:49,200 --> 00:29:53,360
Thank you, Jackson for always outlining all of that because it is hard for us,

575
00:29:53,440 --> 00:29:59,680
um, to stop to pause sometimes and just, uh, take and just reflect on what it is

576
00:29:59,680 --> 00:30:00,640
that we've been able to do.

577
00:30:01,520 --> 00:30:03,200
Oh, it's, it's so powerful.

578
00:30:03,200 --> 00:30:04,480
And then I go back in the soft room.

579
00:30:04,480 --> 00:30:05,840
There's this creator studio thing.

580
00:30:05,840 --> 00:30:08,960
Like I didn't see the first time I was in there and I was like, I was like,

581
00:30:08,960 --> 00:30:10,480
all right, well, I'll just check this button out.

582
00:30:10,480 --> 00:30:10,960
Why not?

583
00:30:10,960 --> 00:30:12,240
You know, click the red button.

584
00:30:12,240 --> 00:30:17,440
Um, and it was more like the golden button and now it's like pulling quotes,

585
00:30:17,440 --> 00:30:21,680
you know, for my podcast that, and like the ability to like, for the sound quotes

586
00:30:21,680 --> 00:30:22,960
to come out, like trimming my content.

587
00:30:22,960 --> 00:30:26,400
I'm like, Oh my gosh, this is definitely cooler.

588
00:30:26,400 --> 00:30:30,800
Um, like, and, and I know that as you guys continue to attract customers who

589
00:30:30,800 --> 00:30:35,600
appreciate the minimum viable product, which I would say is like a massive bite,

590
00:30:35,600 --> 00:30:38,880
um, you know, compared to what minimum traditionally is, like there's so many

591
00:30:38,880 --> 00:30:41,040
elements of bam, bam, bam, bam, bam value.

592
00:30:41,040 --> 00:30:44,640
And now you've added that too, as we continue to support you, the tool is

593
00:30:44,640 --> 00:30:46,080
just going to continue to get better.

594
00:30:46,080 --> 00:30:50,880
Um, and so with, with that said, um, I'm going to transition this question a

595
00:30:50,880 --> 00:30:51,280
little bit.

596
00:30:51,920 --> 00:30:55,920
What's your best experience in cap show been so far?

597
00:30:57,520 --> 00:30:58,240
Oh, wow.

598
00:30:58,240 --> 00:31:00,400
I mean, how do I get past what you just said?

599
00:31:03,280 --> 00:31:07,840
That, I mean, at the end of the, cause the reason why we do all of those and we,

600
00:31:07,840 --> 00:31:11,600
that's the stuff that juice juices us, you know, like, and, um, we actually,

601
00:31:11,600 --> 00:31:14,080
and I think I was telling you this, like, we actually do full day,

602
00:31:14,080 --> 00:31:17,360
what we call hackathons around how do we make this stuff happen?

603
00:31:17,360 --> 00:31:22,240
Like, how do we focus on just delighting, um, delighting our, our cap show

604
00:31:22,240 --> 00:31:25,600
vians, because we have like two core values at the end of the day.

605
00:31:25,600 --> 00:31:28,800
We just want our cap show vians to succeed and we want to delight them in

606
00:31:28,800 --> 00:31:29,200
the process.

607
00:31:29,200 --> 00:31:31,120
Like that is it at the end of the day.

608
00:31:31,120 --> 00:31:35,840
It's like, if we can just keep delivering on those two promises, we know that

609
00:31:35,840 --> 00:31:37,120
we're going to be able to impact people.

610
00:31:37,120 --> 00:31:40,320
We know that we're going to be able to have a successful business ourselves,

611
00:31:40,320 --> 00:31:44,320
but also our cap show vians are going to have to find success for themselves too.

612
00:31:44,880 --> 00:31:50,400
Uh, and so like all of these, it feels like, it feels like micro moments,

613
00:31:50,400 --> 00:31:53,840
you know, when I speak to someone like you Jackson, or when I speak to, um,

614
00:31:53,840 --> 00:31:58,720
a Jerry or an Eric or, um, a Laurie or, you know, all these people, even that I

615
00:31:58,720 --> 00:32:04,080
met in person in all these events and they're saying something similar or,

616
00:32:04,080 --> 00:32:05,120
you know, variations of that.

617
00:32:05,120 --> 00:32:13,120
And it's like, that is actually the best feeling when, you know, we can say in

618
00:32:13,120 --> 00:32:16,240
our heads and, and feel in our hearts that we want to impact people.

619
00:32:16,240 --> 00:32:20,720
But when people actually are like, no, for real, you've impacted us.

620
00:32:21,040 --> 00:32:23,280
Like that is the best, that's the best experience.

621
00:32:24,400 --> 00:32:24,960
Yes.

622
00:32:24,960 --> 00:32:25,520
All right.

623
00:32:25,520 --> 00:32:26,000
I love that.

624
00:32:26,000 --> 00:32:28,560
We, we align very much on that reality.

625
00:32:28,880 --> 00:32:32,560
So with that said, you, you brought up some of the people that, that you've

626
00:32:32,560 --> 00:32:34,160
gotten to work with, you've gotten to impact.

627
00:32:34,160 --> 00:32:39,520
And you hosted somebody that was a ray of sunshine, super valuable.

628
00:32:39,520 --> 00:32:45,680
Um, I regrettably only got to sit in on one and a half of the sessions, but the

629
00:32:45,680 --> 00:32:50,640
ones that I was in, Molly Mahoney and you threw down some serious value bombs last

630
00:32:50,640 --> 00:32:50,880
week.

631
00:32:50,880 --> 00:32:52,240
I'm in the middle of I come maker live.

632
00:32:52,240 --> 00:32:55,280
I'm actually in the middle of the airport, trying to get a little bit of rest for

633
00:32:55,280 --> 00:32:55,600
the thing.

634
00:32:55,600 --> 00:32:56,640
Like, no, I got to see this.

635
00:32:56,640 --> 00:32:59,600
Like this lady's got something about her and sure enough, it was just fire.

636
00:32:59,920 --> 00:33:04,080
And it turns out two of the people who run I come maker live have all got

637
00:33:04,080 --> 00:33:05,040
to work with Molly.

638
00:33:05,600 --> 00:33:09,200
And when I told them about the interactions, they were like, Oh my gosh,

639
00:33:09,200 --> 00:33:10,240
like Molly is amazing.

640
00:33:10,240 --> 00:33:12,000
And I was like, triple validation.

641
00:33:12,000 --> 00:33:12,640
Sweet.

642
00:33:12,640 --> 00:33:13,280
Awesome.

643
00:33:13,280 --> 00:33:18,080
And, uh, so, uh, you know, you, you've got these amazing people that you've

644
00:33:18,080 --> 00:33:24,960
pulled into the circle to work with and they provide insanely powerful training

645
00:33:25,600 --> 00:33:27,520
to the cap show being an audience.

646
00:33:27,520 --> 00:33:30,160
Um, you know what, I'm going to jump ahead on this.

647
00:33:30,160 --> 00:33:32,240
What powerful lesson can other visionaries learn from you?

648
00:33:32,240 --> 00:33:35,040
Like, how about pulling together the strategic partners and put them in the

649
00:33:35,040 --> 00:33:35,520
limelight?

650
00:33:35,520 --> 00:33:36,560
Let's just talk about that.

651
00:33:38,400 --> 00:33:42,880
How did you, how did you start pulling that together and what's the future of

652
00:33:42,880 --> 00:33:46,720
pulling strategic partners in to help people, to help your audience grow?

653
00:33:46,720 --> 00:33:48,800
Yeah, I think I am.

654
00:33:49,760 --> 00:33:54,160
So having been a coach myself, um, I'll put that in inverted commas coach.

655
00:33:54,160 --> 00:33:54,560
I shouldn't.

656
00:33:54,560 --> 00:33:57,040
I'm like, I wasn't, I was coaching for a period of time there.

657
00:33:57,920 --> 00:34:00,960
I realized that I don't love it.

658
00:34:00,960 --> 00:34:05,520
I don't, it's not my natural, um, you know, yeah, it's not something that I

659
00:34:05,520 --> 00:34:06,960
just, I just loved doing.

660
00:34:07,520 --> 00:34:12,000
And so I knew that coming into this business and I wanted to again, help cap

661
00:34:12,000 --> 00:34:12,800
show being succeed.

662
00:34:12,800 --> 00:34:12,960
Right.

663
00:34:12,960 --> 00:34:16,160
So that's like number one value point for us.

664
00:34:16,800 --> 00:34:21,920
And, but I also knew that if they were to succeed, it can't be me.

665
00:34:21,920 --> 00:34:23,680
Like, yes, I have a strategy.

666
00:34:23,680 --> 00:34:28,960
Um, and I think overall in terms of who I, you know, um, kind of bring forward

667
00:34:28,960 --> 00:34:32,080
to the capture of the ins I fit into that strategy in some way.

668
00:34:32,720 --> 00:34:36,960
Um, I knew though, that I'm not the expert in all things and I will never

669
00:34:36,960 --> 00:34:41,200
profess to be, you know, I'm like, that's just not ever going to be a truth.

670
00:34:41,760 --> 00:34:49,520
And so I knew that I had to find the people who could be the experts in a

671
00:34:49,520 --> 00:34:53,600
lot more than me and a lot deeper as well.

672
00:34:53,600 --> 00:34:57,840
Um, you know, and so that's what, um, that's what I started doing.

673
00:34:57,840 --> 00:35:02,320
Um, and so I started really just creating these great relationships with

674
00:35:02,320 --> 00:35:06,800
people who were just absolute rock stars in what is they do, you know?

675
00:35:06,800 --> 00:35:11,200
So Molly, we did, we had the challenge and it's still, it's ending tomorrow.

676
00:35:11,200 --> 00:35:14,480
Um, but it's on live stream repurposing bootcamp.

677
00:35:14,480 --> 00:35:18,000
Uh, you know, the month before that, so last month we, um, hosted Katie

678
00:35:18,000 --> 00:35:22,960
Brinkley, who is, has this amazing strategy around posting less on social

679
00:35:22,960 --> 00:35:26,960
media to grow more, which I like, well, who wouldn't want to do that?

680
00:35:26,960 --> 00:35:27,200
Right.

681
00:35:27,200 --> 00:35:31,680
The month before that, um, we had someone who is part of the LinkedIn, um,

682
00:35:31,680 --> 00:35:35,680
podcast Academy talking about LinkedIn newsletters, the power of that, how

683
00:35:35,680 --> 00:35:36,640
to do that the right way.

684
00:35:36,640 --> 00:35:40,720
Um, now the common thread is that everyone does use capture because

685
00:35:41,280 --> 00:35:45,120
really what we want to bring to life is not just their strategy, because yes,

686
00:35:45,120 --> 00:35:48,880
like that is a hundred percent first and foremost, the thing that we want the

687
00:35:48,880 --> 00:35:53,440
capture our capture audience to learn and to implement, but you know, just

688
00:35:53,600 --> 00:35:56,160
the way to implement it is through using capture.

689
00:35:56,160 --> 00:35:59,840
Um, so everyone who we've hosted are capture audience themselves.

690
00:35:59,840 --> 00:36:00,880
They use capture.

691
00:36:01,200 --> 00:36:03,920
And what's been really, really great and really powerful that I didn't even

692
00:36:03,920 --> 00:36:08,560
realize was just even in the different ways that they use capture, uh, was so

693
00:36:08,560 --> 00:36:12,960
eyeopening that it starts to actually have, um, capture audience who go through

694
00:36:12,960 --> 00:36:17,440
these challenges, realize that, Hey, you don't need to be boxed into just like,

695
00:36:17,440 --> 00:36:22,480
just because we tell you, this is what you should be using as a, um, a social

696
00:36:22,480 --> 00:36:26,400
media caption, it's like, that's not the only thing that you can use.

697
00:36:26,400 --> 00:36:30,160
You have to use it for, you could use it even for your graphics, put it on

698
00:36:30,160 --> 00:36:34,160
your carousel post, put it on like, it is so many different ways to think about

699
00:36:34,160 --> 00:36:36,400
the content that capture creates.

700
00:36:36,720 --> 00:36:40,960
And that's been one of the most amazing, surprisingly surprising things that

701
00:36:40,960 --> 00:36:43,760
we've, um, we've been discovering out of these boot camps.

702
00:36:44,560 --> 00:36:45,280
I love it.

703
00:36:45,280 --> 00:36:46,240
And it makes sense.

704
00:36:46,240 --> 00:36:51,440
I mean, you've got, you basically have a better opportunity to vet those

705
00:36:51,440 --> 00:36:54,720
who are training as well, because they're utilizing the tools that you have.

706
00:36:54,800 --> 00:36:59,600
Um, and then there being an example of how to maximize our use cases with

707
00:36:59,600 --> 00:37:03,040
the tools that you're providing, which makes it that much easier for us to get

708
00:37:03,040 --> 00:37:04,560
the advantage out of the tool.

709
00:37:04,640 --> 00:37:06,640
So I do love that.

710
00:37:06,720 --> 00:37:09,920
And there's so much power as well in like, cause I can go on all day about

711
00:37:09,920 --> 00:37:11,120
how great capture is, right?

712
00:37:11,120 --> 00:37:13,200
Like, I mean, we use it day in, day out.

713
00:37:13,680 --> 00:37:18,240
Uh, but there's so much power in actually other people showing, you know,

714
00:37:18,240 --> 00:37:20,720
so again, if we're talking to other visionaries, to other business people,

715
00:37:20,720 --> 00:37:24,000
like that at the end of the day is actually the greatest power.

716
00:37:24,000 --> 00:37:27,680
And I'm happy to take a step back and not be the one in the limelight.

717
00:37:27,680 --> 00:37:34,720
I'm happy to support others to show that because, um, and be the expert

718
00:37:34,720 --> 00:37:38,960
because at the end of the day, it's like, I've had to learn through my

719
00:37:38,960 --> 00:37:40,400
process, through the process as well as that.

720
00:37:41,120 --> 00:37:45,120
There's, you know, like there's so much actually, I think more stock

721
00:37:45,120 --> 00:37:51,760
put into the person that introduces a great person, a great, I'm saying

722
00:37:51,760 --> 00:37:52,720
person a lot, but okay.

723
00:37:52,720 --> 00:37:56,000
So I like, there's so much more that gets attributed, I think to the person

724
00:37:56,000 --> 00:37:59,360
who can introduce really great people to surround yourself with rather than

725
00:37:59,360 --> 00:38:01,120
having to be the expert in all things.

726
00:38:01,360 --> 00:38:04,800
So that's kind of, that's yeah, that's, that's the stance that I take.

727
00:38:05,520 --> 00:38:08,880
To me a favor, Jaime, I dropped a link for you in the private chat and this

728
00:38:08,880 --> 00:38:10,560
is the new features page coming out.

729
00:38:10,560 --> 00:38:11,920
And so this is no secret.

730
00:38:11,920 --> 00:38:14,400
We just, there just hasn't been a, there's no secret.

731
00:38:14,400 --> 00:38:16,480
There just hasn't been a reason to talk about it.

732
00:38:16,520 --> 00:38:20,520
Um, we're actually helping capture on some of the page optimizations.

733
00:38:20,520 --> 00:38:24,640
And so this page hasn't been approved yet, um, but it is a new features

734
00:38:24,640 --> 00:38:27,600
page and it has some GIFs of how to utilize that.

735
00:38:28,560 --> 00:38:31,600
I may pull up some of those GIFs so people can see the backend of, of

736
00:38:31,600 --> 00:38:36,040
cap show and like more or less how it looks to utilize and play with

737
00:38:36,040 --> 00:38:37,360
the platform once you're in.

738
00:38:37,720 --> 00:38:42,160
Um, DJ, you remind me very much, and I don't say this slightly, and this

739
00:38:42,160 --> 00:38:43,640
is extremely profound for me.

740
00:38:43,640 --> 00:38:45,080
You remind me a lot of Jake Larson.

741
00:38:45,960 --> 00:38:48,200
Jake Larson is a founder of video power marketing.

742
00:38:48,960 --> 00:38:52,360
Jake Larson is my favorite dad on the planet.

743
00:38:52,920 --> 00:38:58,960
Um, Jake Larson is probably, but him and LeBron James are the two most

744
00:38:58,960 --> 00:39:05,480
impactful people on me becoming more of my authentic self and living within who

745
00:39:05,480 --> 00:39:11,080
I am and I correlate you and him together because he's also not a coach.

746
00:39:11,080 --> 00:39:16,440
Um, you know, he has his niche aspect and yet he goes about living his life

747
00:39:16,800 --> 00:39:19,000
like the way that he's meant to live it.

748
00:39:19,040 --> 00:39:24,320
And the byproduct of being just such a well-centered leader is he's, he

749
00:39:24,360 --> 00:39:27,600
connects to a lot of fantastic, virtuous people.

750
00:39:27,800 --> 00:39:31,000
And as I watched you with Molly doing your thing on the show, um, you know,

751
00:39:31,000 --> 00:39:34,600
you're, you're best self coming out and I've seen you in different capacities.

752
00:39:34,600 --> 00:39:39,120
I'm like, oh yeah, that is what really hits me about you is yours.

753
00:39:39,120 --> 00:39:41,360
You're just super authentic.

754
00:39:41,360 --> 00:39:42,360
Thank you.

755
00:39:42,360 --> 00:39:43,360
You just are.

756
00:39:43,360 --> 00:39:47,760
So I'm going to, I'm going to pull you into one other awkward subject.

757
00:39:48,000 --> 00:39:50,720
Um, this is, uh, the darkest of the darks.

758
00:39:51,000 --> 00:39:54,920
Um, and you may have hit on it earlier and that's what's your

759
00:39:54,920 --> 00:39:56,840
worst business experience ever.

760
00:39:57,280 --> 00:40:03,920
Yeah, I would definitely say, um, the, yeah, when, when we realized, uh, that

761
00:40:03,920 --> 00:40:10,000
that we had been stolen from essentially, um, because the money is one thing.

762
00:40:10,000 --> 00:40:11,240
I mean, that was a huge shock.

763
00:40:11,240 --> 00:40:15,400
It's like, you know, it's a lot of money, but I think it's a betrayal more than

764
00:40:15,400 --> 00:40:21,600
anything, you know, um, this was someone that we had helped really break into the

765
00:40:21,600 --> 00:40:22,080
industry.

766
00:40:22,080 --> 00:40:25,840
It was even someone that we were going to sponsor to stay, you know, with a

767
00:40:25,840 --> 00:40:29,960
visa to stay in Australia, all of those sort of like, we were, we had invested a

768
00:40:29,960 --> 00:40:31,760
lot of time and, and money.

769
00:40:31,760 --> 00:40:36,240
It was someone that we were actually positioning to become, um, sort of the

770
00:40:36,280 --> 00:40:40,680
operations, the full, almost like a general manager of, you know, um, of our

771
00:40:40,680 --> 00:40:41,160
business.

772
00:40:41,760 --> 00:40:47,840
And so, you know, you can imagine, um, like what kind of almost like a slap in

773
00:40:47,840 --> 00:40:50,640
the face it felt like when we discovered this.

774
00:40:50,640 --> 00:40:51,040
Yeah.

775
00:40:51,120 --> 00:40:53,000
Um, so that would probably be the worst.

776
00:40:53,600 --> 00:40:54,680
That was the worst one.

777
00:40:54,720 --> 00:40:55,280
Well, I get it.

778
00:40:55,280 --> 00:40:57,360
I've been there and, uh, my mom too.

779
00:40:57,360 --> 00:41:01,800
Um, you know, my mom had a store raise six kids running that store.

780
00:41:01,800 --> 00:41:05,760
Um, and she often, she didn't have people who could work for us outside of the

781
00:41:05,760 --> 00:41:06,120
city.

782
00:41:06,160 --> 00:41:07,720
There was very few opportunities.

783
00:41:07,720 --> 00:41:12,520
So she had to cut her losses in terms of allowing certain employees to steal from

784
00:41:12,520 --> 00:41:16,200
her, even though she knew it, because there wasn't another hiring option.

785
00:41:16,480 --> 00:41:18,760
Um, and she wanted to spend some time with her kids.

786
00:41:19,000 --> 00:41:24,040
Um, and so we, as entrepreneurs, we make, uh, we make incredible sacrifices and go

787
00:41:24,040 --> 00:41:27,280
through things that, that aren't always easy to talk about, but they're important

788
00:41:27,280 --> 00:41:31,480
for people to realize that if you're going to play this game and empower people,

789
00:41:31,480 --> 00:41:37,080
sometimes the potential of what's there, um, doesn't get fulfilled the way that we,

790
00:41:37,120 --> 00:41:37,960
we hope it will.

791
00:41:38,040 --> 00:41:41,480
So let's circle back to one more powerful lesson.

792
00:41:41,480 --> 00:41:44,560
What's another powerful lesson the visionaries can learn from your experience?

793
00:41:44,560 --> 00:41:44,880
Didri.

794
00:41:45,240 --> 00:41:45,840
Oh gosh.

795
00:41:45,880 --> 00:41:46,120
Okay.

796
00:41:46,240 --> 00:41:47,880
Maybe something that I haven't covered already.

797
00:41:47,920 --> 00:41:52,880
Um, yeah, I think something that I've, I've had to grow into, um, and it, and it

798
00:41:52,880 --> 00:41:57,080
kind of ties in with like even, you know, your comments, um, and, and thank you for

799
00:41:57,080 --> 00:42:02,280
making them around authenticity and me realizing, you know, what it is that I

800
00:42:02,280 --> 00:42:05,600
bring to the world versus what I can help support others bring into the world, et

801
00:42:05,600 --> 00:42:11,120
cetera, is this, I've had this realization that it's okay to take up space.

802
00:42:11,200 --> 00:42:16,320
Um, I've always, I've just never been that kind of person, you know, growing up.

803
00:42:16,360 --> 00:42:20,240
It's everything to do with my personality, with my background, with my upbringing.

804
00:42:20,240 --> 00:42:23,960
Um, everything was just like, I have to be this certain person is

805
00:42:23,960 --> 00:42:25,680
said and more and I, you know, I have to be quiet.

806
00:42:25,680 --> 00:42:27,240
I'm an introvert naturally.

807
00:42:27,560 --> 00:42:31,440
Um, I, you know, being of Asian ethnicity, it was very much like, you

808
00:42:31,440 --> 00:42:35,360
know, respect your elders, don't, don't speak until you're spoken to.

809
00:42:35,360 --> 00:42:38,520
Like there's a, you know, there's a lot of those things that, you know, you just,

810
00:42:38,600 --> 00:42:41,280
it just is part of me.

811
00:42:41,760 --> 00:42:47,280
Um, and so I had to learn coming more and more into who I was that it's

812
00:42:47,280 --> 00:42:48,800
okay to take up space.

813
00:42:48,800 --> 00:42:52,400
Um, and this is especially, and I say this, you know, not to like, can make

814
00:42:52,400 --> 00:42:56,960
this about a diversity thing, but to women, especially, I think that's also

815
00:42:56,960 --> 00:43:03,160
something that we do struggle with at times is that we can deliberately

816
00:43:03,160 --> 00:43:07,440
sometimes make ourselves small because we don't feel like we're enough.

817
00:43:07,440 --> 00:43:10,560
We're good enough, whatever other stories are that run through our minds.

818
00:43:10,920 --> 00:43:15,080
Um, and so I had to break through a lot of them myself and be okay with, Hey,

819
00:43:15,280 --> 00:43:16,760
this is me, this is who I am.

820
00:43:16,760 --> 00:43:20,520
This is who I am and I'm going to take up space with this, um, because it's

821
00:43:20,520 --> 00:43:21,120
important.

822
00:43:21,440 --> 00:43:24,640
And so, yeah, that's just something that I've, I myself have personally

823
00:43:24,640 --> 00:43:25,320
had to break through.

824
00:43:27,080 --> 00:43:32,560
The wisdom and truth in what you just said, I hope, um, male leaders recognize

825
00:43:32,560 --> 00:43:38,040
the opportunity to create that space more frequently because usually the best

826
00:43:38,040 --> 00:43:41,720
leaders in the room wait to speak until last.

827
00:43:41,720 --> 00:43:46,640
The problem is if you as a leader are not creating space for those best

828
00:43:46,640 --> 00:43:51,480
leaders, then a lot of times the most valuable wisdom gets buried or set

829
00:43:51,480 --> 00:43:51,840
aside.

830
00:43:51,840 --> 00:43:55,440
So I hope on both sides of the spectrum, we can make sure to do that.

831
00:43:55,440 --> 00:43:58,280
And it doesn't matter if it's male or female, feminine energy, masculine

832
00:43:58,280 --> 00:44:02,360
energy, the point being those who are waiting to speak, um, you know, I hope

833
00:44:02,360 --> 00:44:06,840
that again, you step up and realize it's important that we hear what you have to

834
00:44:06,840 --> 00:44:12,960
say and leaders like myself that are a bit more bulldozing in nature, we need

835
00:44:12,960 --> 00:44:14,520
to take a step back and appreciate that.

836
00:44:15,360 --> 00:44:16,960
So thank you for bringing that up.

837
00:44:17,360 --> 00:44:17,760
Yes.

838
00:44:17,760 --> 00:44:19,120
So thank you for asking the question.

839
00:44:19,960 --> 00:44:24,520
DG, where can, um, where's the best place for people to connect with you

840
00:44:24,520 --> 00:44:27,600
personally, if somebody wants to reach out and find out more about your story

841
00:44:27,600 --> 00:44:29,280
and receive more inspiration.

842
00:44:29,640 --> 00:44:31,960
Yeah, I would actually say LinkedIn is the best place.

843
00:44:31,960 --> 00:44:35,400
Um, so I'm DG Shen, just my, my full name.

844
00:44:35,400 --> 00:44:37,640
It's the easiest, it's so easy to spell.

845
00:44:37,640 --> 00:44:41,800
So definitely, no, find me that.

846
00:44:41,800 --> 00:44:43,360
But yes, it is, it is definitely hard.

847
00:44:43,360 --> 00:44:44,400
I have a trick.

848
00:44:44,400 --> 00:44:47,240
It's, um, I before E except after D.

849
00:44:48,480 --> 00:44:51,440
Ah, there we go.

850
00:44:51,440 --> 00:44:52,080
Nailed it.

851
00:44:52,080 --> 00:44:54,880
So we do Shen and look her up on LinkedIn.

852
00:44:54,880 --> 00:44:56,520
We'll drop that in the show notes, of course.

853
00:44:56,840 --> 00:45:02,000
Um, and then, uh, as far as cap show goes, uh, we do have an affiliate link that

854
00:45:02,000 --> 00:45:05,320
will drop, uh, as just part of the show as well.

855
00:45:05,440 --> 00:45:08,320
And it comes with a couple of free trial credits.

856
00:45:08,320 --> 00:45:12,840
And what that means is again, don't go create your perfect episode.

857
00:45:12,840 --> 00:45:14,200
That's my biggest request of you.

858
00:45:14,200 --> 00:45:16,360
If I were to tell you, I don't like to tell people what to do.

859
00:45:16,360 --> 00:45:20,920
I like to invite people, but my invitation to you is go grab some past existing

860
00:45:20,920 --> 00:45:24,640
content that you already have, go grab something that you've done that you

861
00:45:24,640 --> 00:45:25,840
knew you delivered well in the moment.

862
00:45:25,840 --> 00:45:29,520
Don't second guess yourself, like just to be appreciative of the value that you are.

863
00:45:29,520 --> 00:45:33,120
Upload it to cap show and start clicking as many buttons as you can.

864
00:45:33,400 --> 00:45:36,720
Just click, click, click, click, click, and see how it goes.

865
00:45:36,720 --> 00:45:41,000
Give it, give it the chance to show you how powerful it can be with producing content.

866
00:45:41,000 --> 00:45:41,600
That's what we did.

867
00:45:41,600 --> 00:45:42,240
That's what I did.

868
00:45:42,240 --> 00:45:44,160
At least I'm going to the hand is really cool.

869
00:45:44,160 --> 00:45:46,360
And I'm really glad that I had a team to be able to dive in there.

870
00:45:46,360 --> 00:45:50,720
If you have a virtual assistant who claims they can write copy, um, you

871
00:45:50,720 --> 00:45:52,040
probably know where I'm going with that.

872
00:45:52,040 --> 00:45:55,920
If you're in that boat already, uh, well, don't make them write the copy.

873
00:45:55,920 --> 00:45:59,760
Just let them go in and click the buttons and get it ready for editing.

874
00:45:59,760 --> 00:46:03,800
Because I can save them so much time, which allows them to produce more

875
00:46:03,800 --> 00:46:07,960
results and I just cannot tell you enough how valuable this tool is, but

876
00:46:07,960 --> 00:46:09,120
you got to get in there and see it.

877
00:46:09,120 --> 00:46:10,880
So you're going to go in for your free trial.

878
00:46:11,120 --> 00:46:12,480
You're going to put your credit card in.

879
00:46:12,720 --> 00:46:16,560
You're going to sign up for the opportunity to use it and then do me a favor.

880
00:46:16,840 --> 00:46:22,000
Maximize yourself a favor, maximize the community, dive in and start

881
00:46:22,000 --> 00:46:23,840
participating, go in and take the time.

882
00:46:23,840 --> 00:46:24,600
It's going to be hard.

883
00:46:24,600 --> 00:46:26,520
Maybe you have a lot of stuff scheduled this week.

884
00:46:26,680 --> 00:46:30,600
So why going at night and pay attention to what's being talked about in that

885
00:46:30,600 --> 00:46:32,960
community, pay attention to what you can create.

886
00:46:33,360 --> 00:46:37,840
And once you have that catalog of information, then you can start sorting.

887
00:46:38,160 --> 00:46:40,120
What is the best posts that came out of this?

888
00:46:40,120 --> 00:46:41,120
What are the best opportunities?

889
00:46:41,160 --> 00:46:45,360
It just, there's, it's like taking, it's like robbing a jewelry store and then

890
00:46:45,360 --> 00:46:49,080
just throwing it all on a table and seeing, okay, in five minutes, what are

891
00:46:49,080 --> 00:46:51,040
the most important components I want to grab out of this?

892
00:46:51,040 --> 00:46:53,320
I like, that's what cap show does, but you didn't rob anybody.

893
00:46:53,320 --> 00:46:54,160
It's totally fine.

894
00:46:54,160 --> 00:46:55,120
It's totally legal.

895
00:46:55,120 --> 00:46:56,320
It's your own stuff.

896
00:46:56,680 --> 00:46:58,080
So super cool.

897
00:46:58,080 --> 00:47:00,280
So definitely get in there, use cap show.

898
00:47:00,720 --> 00:47:01,360
Check it out.

899
00:47:01,600 --> 00:47:04,240
And Deirdre, thank you so much for being on vision pros.

900
00:47:04,240 --> 00:47:05,360
We really appreciate your time.

901
00:47:05,920 --> 00:47:07,000
Thank you so much for having me.

902
00:47:07,000 --> 00:47:09,480
This was an amazing conversation.

903
00:47:09,520 --> 00:47:11,240
So thank you for that.

904
00:47:11,320 --> 00:47:12,000
Vision pros.

905
00:47:12,000 --> 00:47:12,960
You guys have a phenomenal week.

906
00:47:12,960 --> 00:47:15,080
We will see you on the next episode.

907
00:47:16,480 --> 00:47:17,800
Thank you for being here today.

908
00:47:17,840 --> 00:47:20,320
I'm really happy that you tuned into vision pros live.

909
00:47:20,320 --> 00:47:25,200
I'm looking forward to seeing your reactions as these episodes continue to move forward.

910
00:47:25,200 --> 00:47:26,880
This is going to get more and more fun.

911
00:47:26,920 --> 00:47:28,720
We'll have more and more engagement as well.

912
00:47:28,720 --> 00:47:33,160
We'll invite people to participate in the show and thank you for giving us your time and attention.

913
00:47:33,160 --> 00:48:02,400
Have an excellent time building out.