1 00:00:00,000 --> 00:00:01,880 and community growth. 2 00:00:01,880 --> 00:00:02,720 It's good. 3 00:00:02,720 --> 00:00:03,560 It's good. 4 00:00:03,560 --> 00:00:06,320 We, there, you know, there's so much that's going on 5 00:00:06,320 --> 00:00:07,320 in the Kajabi world. 6 00:00:07,320 --> 00:00:08,640 So, you know, they've been, 7 00:00:08,640 --> 00:00:10,320 they've been really, really busy this summer, 8 00:00:10,320 --> 00:00:12,400 like really busy this summer. 9 00:00:12,400 --> 00:00:15,400 And so it's, yeah, you know, they're, 10 00:00:15,400 --> 00:00:18,660 where they're at is really continue to love their heroes. 11 00:00:18,660 --> 00:00:23,660 Well, and it's just fun to watch them keep going, 12 00:00:23,840 --> 00:00:24,680 keep going and keep moving. 13 00:00:24,680 --> 00:00:26,280 Yeah, their community is awesome. 14 00:00:26,280 --> 00:00:29,520 All right, welcome in to Vision Pros Live. 15 00:00:29,520 --> 00:00:30,560 I'm Jackson Calame. 16 00:00:30,560 --> 00:00:31,560 I'm your show host. 17 00:00:31,560 --> 00:00:34,240 We'll be doing interviews for visionary entrepreneurs 18 00:00:34,240 --> 00:00:36,200 and guest leaders who are building 19 00:00:36,200 --> 00:00:37,740 fantastic visions out there. 20 00:00:37,740 --> 00:00:42,740 Hey there, and welcome to Vision Pros Live. 21 00:00:49,280 --> 00:00:50,840 I am your host, Jackson Calame, 22 00:00:50,840 --> 00:00:52,700 founder and CEO of First Class Business. 23 00:00:52,700 --> 00:00:56,040 And I'm really excited to have my friend Maruxa here today, 24 00:00:56,040 --> 00:01:01,040 who's also a wonderful, amazing community growth leader. 25 00:01:01,040 --> 00:01:02,760 When we're talking about great communities, 26 00:01:02,760 --> 00:01:05,480 we're talking about communities like Kajabi. 27 00:01:05,480 --> 00:01:08,560 The Kajabi platform hosts over 60,000 courses on it, 28 00:01:08,560 --> 00:01:10,320 course providers rather, 29 00:01:10,320 --> 00:01:13,600 and their community on Facebook is more than 40,000 strong, 30 00:01:13,600 --> 00:01:15,520 if I remember correctly last time I looked. 31 00:01:15,520 --> 00:01:18,720 And Maruxa is ultimately the director of that community 32 00:01:18,720 --> 00:01:21,840 and making sure that they have an awesome presence 33 00:01:21,840 --> 00:01:23,960 and they're building great tribes within that. 34 00:01:23,960 --> 00:01:26,720 And I'll let her fill us more in on what she does 35 00:01:26,720 --> 00:01:29,600 and how she helps with community revolutions. 36 00:01:29,600 --> 00:01:32,120 So we'll be coming back to that in just a minute. 37 00:01:32,120 --> 00:01:34,800 In the meantime, I wanna mention two of our sponsors, 38 00:01:34,800 --> 00:01:37,440 super great sponsors, CapShow for instance, 39 00:01:37,440 --> 00:01:39,560 is the leading AI software 40 00:01:39,560 --> 00:01:41,760 for generating content for podcasts. 41 00:01:41,760 --> 00:01:44,920 But if you have a video or an audio clip of any kind, 42 00:01:44,920 --> 00:01:46,720 a stage presentation that you did, for instance, 43 00:01:46,720 --> 00:01:48,760 the cool thing is you can go into CapShow 44 00:01:48,760 --> 00:01:51,760 and they will give you two free credits to upload files. 45 00:01:51,760 --> 00:01:53,900 You upload those files into CapShow 46 00:01:53,900 --> 00:01:56,240 and it will take that content 47 00:01:56,240 --> 00:01:58,640 and then have a writing assistant 48 00:01:58,640 --> 00:02:01,600 basically help you create all the social media content 49 00:02:01,600 --> 00:02:04,600 that you could want or imagine out of that episode 50 00:02:04,600 --> 00:02:06,800 because it takes all of your info, 51 00:02:06,800 --> 00:02:08,480 the value that you put out into the world. 52 00:02:08,480 --> 00:02:11,760 And then that entity, that AI ultimately ghost writes 53 00:02:11,760 --> 00:02:14,500 for you your LinkedIn posts, your Facebook posts, 54 00:02:14,500 --> 00:02:16,600 your LinkedIn article, 55 00:02:16,600 --> 00:02:19,260 the ability to create different types of blog posts 56 00:02:19,260 --> 00:02:20,600 as well based on strategy. 57 00:02:20,600 --> 00:02:23,360 And some of you I know are overwhelmed with the idea 58 00:02:23,360 --> 00:02:24,680 of the strategy component, 59 00:02:24,680 --> 00:02:27,180 but the cool thing is when you leverage a tool like that, 60 00:02:27,180 --> 00:02:30,160 it's built by a series of marketers 61 00:02:30,160 --> 00:02:32,180 who know what strategies to follow already 62 00:02:32,180 --> 00:02:34,640 and that's why they turned it into a system 63 00:02:34,640 --> 00:02:35,480 that's easy to use. 64 00:02:35,480 --> 00:02:38,880 So you'd be able to generate sound clips as well out of it. 65 00:02:38,880 --> 00:02:40,280 I'm a huge fan of the system. 66 00:02:40,280 --> 00:02:42,280 We use it ourselves for our podcasts. 67 00:02:42,280 --> 00:02:44,520 So CapShow is fantastic. 68 00:02:44,520 --> 00:02:47,600 In addition to that, iconmakerlive.com 69 00:02:47,600 --> 00:02:48,720 is coming up next week 70 00:02:48,720 --> 00:02:52,360 and they're gonna be making some seriously awesome offers 71 00:02:52,360 --> 00:02:53,200 over the coming days. 72 00:02:53,200 --> 00:02:55,080 I was just talking to Tom this morning 73 00:02:55,080 --> 00:02:56,880 about the process for the event, what's coming. 74 00:02:56,880 --> 00:02:59,040 And they're planning on having a thousand people 75 00:02:59,040 --> 00:03:00,480 attend this virtual event 76 00:03:00,480 --> 00:03:03,640 to help people launch their podcasts. 77 00:03:03,640 --> 00:03:06,960 On another fun note, Maruxa just announced 78 00:03:06,960 --> 00:03:09,840 that they're launching their podcast later today. 79 00:03:09,840 --> 00:03:11,160 So it'll be really cool to, 80 00:03:11,160 --> 00:03:12,160 we'll put that in the show notes 81 00:03:12,160 --> 00:03:15,360 so you guys can connect with her beyond this actual episode. 82 00:03:15,360 --> 00:03:16,200 But I can tell you right now, 83 00:03:16,200 --> 00:03:19,280 one of the best things that you can do for your life 84 00:03:19,280 --> 00:03:21,040 as well as for your business 85 00:03:21,040 --> 00:03:24,080 is establish your own community. 86 00:03:24,080 --> 00:03:25,840 If you can create a community 87 00:03:25,840 --> 00:03:28,720 where you know that you're accepted, that you belong, 88 00:03:28,720 --> 00:03:30,120 where you're providing value to others, 89 00:03:30,120 --> 00:03:33,000 it's one of the most enriching experiences there is 90 00:03:33,000 --> 00:03:34,360 and gives you an extreme amount of purpose. 91 00:03:34,360 --> 00:03:36,160 So it'll be a lot of fun to talk to her about that. 92 00:03:36,160 --> 00:03:38,480 So real quick back to iconmakerlive.com, 93 00:03:38,480 --> 00:03:41,000 that starts on Wednesday of next week. 94 00:03:41,000 --> 00:03:43,480 There may be a couple of VIP sessions before that 95 00:03:43,480 --> 00:03:45,800 on Tuesday, I can't remember exactly, 96 00:03:45,800 --> 00:03:48,600 but all I know is what Tom Matson is building 97 00:03:48,600 --> 00:03:50,800 and sheryl Plouffe is absolutely phenomenal. 98 00:03:50,800 --> 00:03:52,520 And I hope to see you at that event. 99 00:03:52,520 --> 00:03:54,960 I'll actually be with them in person for it, 100 00:03:54,960 --> 00:03:58,360 but the virtual experience is going to be just as powerful. 101 00:03:58,360 --> 00:04:00,360 And we're gonna be doing things like connecting people 102 00:04:00,360 --> 00:04:03,720 to their dream 100 based on our social connection. 103 00:04:03,720 --> 00:04:05,800 So if there's people in my circle or Tom's circle 104 00:04:05,800 --> 00:04:07,360 or Sheryl's and beyond, 105 00:04:07,360 --> 00:04:08,880 we're actually gonna be doing outreach, 106 00:04:08,880 --> 00:04:10,800 strategic partnership, engagements, 107 00:04:10,800 --> 00:04:12,240 and that's just scratching the surface 108 00:04:12,240 --> 00:04:14,200 of so many things they have planned for that event. 109 00:04:14,200 --> 00:04:16,640 So beyond that too, 110 00:04:16,640 --> 00:04:18,160 if you're blessed enough to listen to this 111 00:04:18,160 --> 00:04:19,920 and you have an extra dollar to spare, 112 00:04:19,920 --> 00:04:22,360 then I hope that you look at the water project 113 00:04:22,360 --> 00:04:23,840 and see what the water project's up to. 114 00:04:23,840 --> 00:04:24,960 It's very easy to Google. 115 00:04:24,960 --> 00:04:26,800 We'll also drop the link in the show notes. 116 00:04:26,800 --> 00:04:28,080 Jaime, if you don't mind for today, 117 00:04:28,080 --> 00:04:31,320 let's go ahead and put a specific project in the show 118 00:04:31,320 --> 00:04:32,640 and honor that project. 119 00:04:32,640 --> 00:04:35,080 And perhaps several people will be able to contribute to it 120 00:04:35,080 --> 00:04:38,440 and who knows, maybe we'll raise the money today itself 121 00:04:38,440 --> 00:04:39,600 by going and checking that out. 122 00:04:39,600 --> 00:04:42,080 So go ahead and check out the project 123 00:04:42,080 --> 00:04:44,200 and I'll show you what area of the world, 124 00:04:44,200 --> 00:04:47,480 what area of Africa specifically is in dire need 125 00:04:47,480 --> 00:04:50,000 of having access to clean drinking water. 126 00:04:50,000 --> 00:04:51,880 And if you can give a dollar to it, 127 00:04:51,880 --> 00:04:54,600 then I hope you can do so 128 00:04:54,600 --> 00:04:56,360 and then just feel the gratitude 129 00:04:56,360 --> 00:04:58,080 of being able to be in a position to do that 130 00:04:58,080 --> 00:05:00,720 while having clean drinking water yourself. 131 00:05:00,720 --> 00:05:03,920 So without further ado, let's bring Maruxa on stage. 132 00:05:03,920 --> 00:05:05,800 Maruxa, thank you so much for joining me 133 00:05:05,800 --> 00:05:07,200 on Vision Pros today. 134 00:05:07,200 --> 00:05:09,520 Jackson, it is a pleasure to be here. 135 00:05:09,520 --> 00:05:10,600 Thank you so much. 136 00:05:10,600 --> 00:05:12,520 And I love that you're supporting the water project. 137 00:05:12,520 --> 00:05:15,280 I absolutely enjoy supporting them as well. 138 00:05:15,280 --> 00:05:16,600 So I'm glad that- 139 00:05:16,600 --> 00:05:17,440 So awesome. 140 00:05:17,440 --> 00:05:19,920 We're able to share that together today, yes. 141 00:05:19,920 --> 00:05:21,040 Yeah, that's so cool. 142 00:05:21,040 --> 00:05:24,240 And that just goes back to like the overlap we've had. 143 00:05:24,240 --> 00:05:28,680 When we met at Kajabi, I was like, oh my gosh, 144 00:05:28,680 --> 00:05:31,640 sister from another mister, like right here, 145 00:05:31,640 --> 00:05:33,960 right in step one, I was like, this is so cool. 146 00:05:33,960 --> 00:05:36,800 It was at our mastermind table, wasn't it? 147 00:05:36,800 --> 00:05:39,680 It was, yeah, it was the VIP day, 148 00:05:39,680 --> 00:05:44,280 the first day of the full Kajabi event, Kajabi event. 149 00:05:44,280 --> 00:05:45,840 And yeah, we were at the same table 150 00:05:45,840 --> 00:05:47,800 and we were trying to figure out a solution 151 00:05:47,800 --> 00:05:50,400 to improve Kajabi's experience. 152 00:05:50,400 --> 00:05:52,120 And that was quite fun. 153 00:05:52,120 --> 00:05:55,720 It really, you really stood out to me, like profoundly. 154 00:05:55,720 --> 00:05:57,240 So here we were in this table, guys. 155 00:05:57,240 --> 00:05:59,120 And imagine you're at a conference 156 00:05:59,120 --> 00:06:02,960 and you have several hundred people in the room 157 00:06:02,960 --> 00:06:04,480 and you don't know each other. 158 00:06:04,480 --> 00:06:08,160 Well, Kajabi gave us the opportunity to incubate an idea 159 00:06:08,160 --> 00:06:11,800 to improve a feature or create a benefit for their solution. 160 00:06:11,800 --> 00:06:13,760 That was a really great idea. 161 00:06:13,760 --> 00:06:15,400 But we're also under the time constraint 162 00:06:15,400 --> 00:06:17,480 of like 10 to 15 minutes to do this. 163 00:06:17,480 --> 00:06:19,960 And you don't have a group leader at the table. 164 00:06:19,960 --> 00:06:21,200 You've kind of got to figure that out. 165 00:06:21,200 --> 00:06:24,080 And so we're all alphas. 166 00:06:24,080 --> 00:06:26,880 So we're like, okay, this is gonna be fun. 167 00:06:26,880 --> 00:06:28,920 And I'm just imagining like, man, how's this gonna go? 168 00:06:28,920 --> 00:06:29,760 Is this gonna go really well 169 00:06:29,760 --> 00:06:31,520 or is this gonna turn into a disaster? 170 00:06:31,520 --> 00:06:32,360 It'll be cool to see. 171 00:06:32,360 --> 00:06:34,680 And sure enough, like it went super well. 172 00:06:34,680 --> 00:06:38,560 But what really struck me was Maruxa practices the art 173 00:06:38,560 --> 00:06:43,200 of slow to speak, quick to listen. 174 00:06:43,200 --> 00:06:47,080 And they say, if you wanna be a great leader, 175 00:06:47,080 --> 00:06:50,160 hear everybody else out first, hear what's going on. 176 00:06:50,160 --> 00:06:52,880 And she was, she was reserved, she was waiting. 177 00:06:52,880 --> 00:06:55,560 And everybody discussed their different ideas. 178 00:06:55,560 --> 00:06:59,280 And patiently she came forward with a concept and idea 179 00:06:59,280 --> 00:07:01,960 that ultimately shifted the focus 180 00:07:01,960 --> 00:07:05,320 of what the entire conversation was based on. 181 00:07:05,320 --> 00:07:07,960 And I continued to watch Maruxa do that 182 00:07:07,960 --> 00:07:09,920 as we interacted with others throughout the conference. 183 00:07:09,920 --> 00:07:12,160 And I was like, wow, no wonder why she's 184 00:07:12,160 --> 00:07:13,440 such a great community leader. 185 00:07:13,440 --> 00:07:16,080 You got these crazy, amazing listening skills. 186 00:07:16,080 --> 00:07:17,640 Where did you develop that? 187 00:07:17,640 --> 00:07:20,680 Oh my gosh, I've never had someone pick that up. 188 00:07:20,680 --> 00:07:23,040 And I appreciate that very much. 189 00:07:23,040 --> 00:07:24,040 How did I learn that? 190 00:07:24,040 --> 00:07:26,200 I think I learned that probably 191 00:07:26,200 --> 00:07:30,520 through being the oldest child of four 192 00:07:30,520 --> 00:07:33,900 and the second oldest of 39 first cousins 193 00:07:33,900 --> 00:07:38,900 in a very loud Puerto Rican, Jamaican, Filipino family. 194 00:07:38,900 --> 00:07:42,540 It's a big mix. 195 00:07:42,540 --> 00:07:46,500 Big, I mean, my family, yeah, my mom's one of 11 196 00:07:46,500 --> 00:07:49,260 and they had 39 children. 197 00:07:49,260 --> 00:07:53,100 And so, and we all live, most of us live in the Philippines 198 00:07:53,100 --> 00:07:54,900 or in Florida, some in California, 199 00:07:54,900 --> 00:07:57,580 but when we get together, it literally, 200 00:07:57,580 --> 00:08:00,420 it's just a massive party, it's just what it is. 201 00:08:00,420 --> 00:08:03,780 And so I think part of my role in the family 202 00:08:03,780 --> 00:08:07,460 was always like the gatherer of all the humans 203 00:08:07,460 --> 00:08:10,060 because it just was naturally how I'm designed, 204 00:08:10,060 --> 00:08:12,500 but also to create something with such cohesion 205 00:08:12,500 --> 00:08:14,020 and such a large group of people 206 00:08:14,020 --> 00:08:16,920 that are so different from one another. 207 00:08:17,940 --> 00:08:19,700 I had to be strategic, right? 208 00:08:19,700 --> 00:08:21,140 And so I guess maybe I learned a lot 209 00:08:21,140 --> 00:08:22,940 of my skillset from there. 210 00:08:22,940 --> 00:08:27,940 And then just over time, just I think as a leader, 211 00:08:27,940 --> 00:08:31,260 I recognize that listening is one 212 00:08:31,260 --> 00:08:35,340 of the best leadership skills that we can ever, ever have. 213 00:08:35,340 --> 00:08:40,340 If we are constantly looking to step to the mic and speak, 214 00:08:41,520 --> 00:08:43,220 we're likely not paying attention 215 00:08:43,220 --> 00:08:45,100 to what our people really care about. 216 00:08:45,100 --> 00:08:47,020 And so it's obviously there's a balance, right? 217 00:08:47,020 --> 00:08:49,060 We need to speak as well. 218 00:08:49,060 --> 00:08:54,060 And for me, it has been one of the best practices 219 00:08:55,340 --> 00:08:57,060 is to just be in listening modes. 220 00:08:57,060 --> 00:09:00,260 I can really understand that what matters 221 00:09:00,260 --> 00:09:02,740 in any room I'm in or any community, 222 00:09:02,740 --> 00:09:05,580 it's going to be felt by the heartbeats in the room. 223 00:09:06,580 --> 00:09:08,340 I think when we build communities 224 00:09:08,340 --> 00:09:10,820 and we build gatherings of people, 225 00:09:10,820 --> 00:09:14,260 we're often trying to like, we as individuals naturally, 226 00:09:14,260 --> 00:09:15,420 we're like, okay, how do I look? 227 00:09:15,420 --> 00:09:18,500 How do I, you know, we kind of like do this, 228 00:09:18,500 --> 00:09:20,580 like how am I posturing? 229 00:09:20,580 --> 00:09:22,420 Or am I showing up in this room? 230 00:09:22,420 --> 00:09:23,260 Right. 231 00:09:23,260 --> 00:09:24,660 The most powerful thing we can do 232 00:09:24,660 --> 00:09:27,580 is actually be present to the others 233 00:09:27,580 --> 00:09:30,980 because the others are going to tell you 234 00:09:30,980 --> 00:09:35,220 and tell us what it is that they're really caring about, 235 00:09:35,220 --> 00:09:36,420 what it is that they're yearning for, 236 00:09:36,420 --> 00:09:38,220 what do they desire in this world 237 00:09:38,220 --> 00:09:39,780 to make the world a better place 238 00:09:39,780 --> 00:09:43,420 or to change this thing or to impact something, right? 239 00:09:43,420 --> 00:09:46,300 And so we get to, as leaders, 240 00:09:46,300 --> 00:09:49,740 we get to be in a stance of listening 241 00:09:49,740 --> 00:09:51,300 so that we can be better leaders, 242 00:09:51,300 --> 00:09:53,300 so we can be leaders that are actually effective 243 00:09:53,300 --> 00:09:54,820 and impactful in the world. 244 00:09:54,820 --> 00:09:56,660 Yeah, absolutely. 245 00:09:56,660 --> 00:09:57,860 And we're going to be diving deep 246 00:09:57,860 --> 00:10:01,260 into the advanced realities 247 00:10:01,260 --> 00:10:03,700 of community growth and leadership. 248 00:10:03,700 --> 00:10:05,500 So everybody who's listening, you know, 249 00:10:05,500 --> 00:10:07,620 whether you're starting a community from scratch 250 00:10:07,620 --> 00:10:11,460 or whether you've got a community of over 100,000 people 251 00:10:11,460 --> 00:10:12,820 already participating in it, 252 00:10:12,820 --> 00:10:15,200 there's going to be aspects of this conversation 253 00:10:15,200 --> 00:10:18,020 that are going to dynamically help you optimize 254 00:10:18,020 --> 00:10:20,580 the opportunity to help those people belong. 255 00:10:20,580 --> 00:10:22,220 I mean, I know they're in the right place 256 00:10:22,220 --> 00:10:25,260 and ultimately to help you become a more effective leader. 257 00:10:25,260 --> 00:10:30,220 So with that said, Maruxa, who should be listening? 258 00:10:30,220 --> 00:10:33,060 Why do you feel they should listen to you 259 00:10:33,060 --> 00:10:35,260 and what are they going to get out of today's show? 260 00:10:35,260 --> 00:10:36,660 Oh, great question. 261 00:10:36,660 --> 00:10:37,620 So who should be listening? 262 00:10:37,620 --> 00:10:40,100 I would say it would be individuals 263 00:10:40,100 --> 00:10:41,900 who are really wanting to create major impact 264 00:10:41,900 --> 00:10:44,660 in their lives, right? 265 00:10:44,660 --> 00:10:46,700 So people, visionary leaders, 266 00:10:46,700 --> 00:10:50,380 typically are the ones who really hear me 267 00:10:50,380 --> 00:10:52,420 and want to take action 268 00:10:52,420 --> 00:10:55,340 because I want to invite listeners 269 00:10:55,340 --> 00:10:56,980 and that's why you should listen today. 270 00:10:56,980 --> 00:10:59,860 I want to invite visionary leaders 271 00:10:59,860 --> 00:11:03,980 to be able to not stay in vision, right? 272 00:11:03,980 --> 00:11:05,700 Vision is so powerful, 273 00:11:05,700 --> 00:11:07,340 but if a vision just stays in the head, 274 00:11:07,340 --> 00:11:09,140 then where does it really go? 275 00:11:09,140 --> 00:11:11,020 It puts me in the ears, it stays in the head. 276 00:11:11,020 --> 00:11:14,080 So we need to actually move that into action, right? 277 00:11:14,080 --> 00:11:18,580 So today, if you're a visionary leader 278 00:11:18,580 --> 00:11:21,300 that is really wanting to see that vision come to life 279 00:11:21,300 --> 00:11:25,220 into fruition, let's stay in the conversation 280 00:11:25,220 --> 00:11:29,020 because that's how in which I will be able to support you 281 00:11:29,020 --> 00:11:31,100 and how do you gather the people well? 282 00:11:31,100 --> 00:11:33,180 So I think what they're going to get out of today's show 283 00:11:33,180 --> 00:11:34,980 is learn about gathering, 284 00:11:34,980 --> 00:11:37,660 learn about how do you create a movement? 285 00:11:37,660 --> 00:11:39,900 How do you create an impact-driven company 286 00:11:39,900 --> 00:11:41,100 where you put people first, 287 00:11:41,100 --> 00:11:44,220 recognizing that profits always follow 288 00:11:44,220 --> 00:11:46,340 when we put people first, right? 289 00:11:46,340 --> 00:11:50,020 So we'll be diving further into what that looks like, 290 00:11:50,020 --> 00:11:52,420 both for you as a visionary leader, 291 00:11:52,420 --> 00:11:53,860 as well as for your teams, 292 00:11:53,860 --> 00:11:56,620 and then for ultimately the people that you're serving. 293 00:11:56,620 --> 00:11:57,460 I love that. 294 00:11:57,460 --> 00:11:58,780 Well, you kind of nailed the next question, 295 00:11:58,780 --> 00:11:59,940 but I think there's more depth 296 00:11:59,940 --> 00:12:01,420 that you'll be able to dive into because of it. 297 00:12:01,420 --> 00:12:04,880 So what's your vision for those leaders that you serve? 298 00:12:06,420 --> 00:12:07,260 Great question. 299 00:12:07,260 --> 00:12:11,180 So my vision truly is that leaders are able 300 00:12:11,180 --> 00:12:14,420 to be fully, fully aligned into their leadership 301 00:12:14,420 --> 00:12:16,500 as they go out into the world. 302 00:12:16,500 --> 00:12:18,780 The biggest concern I have when people are like, 303 00:12:18,780 --> 00:12:20,500 I wanna create an impact-driven movement, 304 00:12:20,500 --> 00:12:22,500 or I wanna build a big thing, 305 00:12:22,500 --> 00:12:25,180 is that they go forth with such passion, 306 00:12:25,180 --> 00:12:29,380 but without intentional strategy, right? 307 00:12:29,380 --> 00:12:32,060 And so my vision is that we get grounded in, 308 00:12:32,060 --> 00:12:34,940 first and foremost, to who we be in the world, 309 00:12:34,940 --> 00:12:39,020 and how does that beingness allow us to take that vision 310 00:12:39,020 --> 00:12:41,540 and bring it to reality, to life, 311 00:12:41,540 --> 00:12:43,620 from a place of love, from a place of care 312 00:12:43,620 --> 00:12:47,460 for those that we're serving, and for our teams as well. 313 00:12:47,460 --> 00:12:48,860 Excellent. 314 00:12:48,860 --> 00:12:50,740 So let's shift gears a little bit. 315 00:12:50,740 --> 00:12:53,660 What's your personal vision, Maruxa? 316 00:12:54,700 --> 00:12:55,540 I'm a big one. 317 00:12:56,420 --> 00:12:59,420 My personal vision is to bring humanity back 318 00:12:59,420 --> 00:13:02,100 to the human race, point blank. 319 00:13:02,100 --> 00:13:04,180 In this digital world that we're in, 320 00:13:04,180 --> 00:13:06,700 we can make amazing connections, 321 00:13:06,700 --> 00:13:09,820 but we can also make a lot of major, major, 322 00:13:09,820 --> 00:13:12,340 bring a lot of danger to the conversation. 323 00:13:12,340 --> 00:13:16,540 And if we start to expect as consumers, 324 00:13:16,540 --> 00:13:18,900 if we start to expect another level 325 00:13:18,900 --> 00:13:21,020 of bringing love into conversations 326 00:13:21,020 --> 00:13:24,060 and into gatherings, digitally and otherwise, 327 00:13:24,060 --> 00:13:24,900 what's possible? 328 00:13:24,900 --> 00:13:26,860 So that's really where I spend my energy 329 00:13:26,860 --> 00:13:30,620 and my time and my vision at this point in my life. 330 00:13:30,620 --> 00:13:31,460 I love it. 331 00:13:31,460 --> 00:13:34,980 Okay, I think everybody on this broadcast 332 00:13:34,980 --> 00:13:37,700 can appreciate that reality as well. 333 00:13:37,700 --> 00:13:39,140 Let's talk a little bit about Kajabi. 334 00:13:39,140 --> 00:13:42,200 So you've been the community director, 335 00:13:42,200 --> 00:13:43,500 running the community at Kajabi. 336 00:13:43,500 --> 00:13:45,260 Titles don't matter so much to me 337 00:13:45,260 --> 00:13:47,180 as the value that's being provided there. 338 00:13:47,180 --> 00:13:50,940 And I believe I was at 40,000 strong 339 00:13:50,940 --> 00:13:51,940 in the Facebook community. 340 00:13:51,940 --> 00:13:54,700 How many community members are there currently in Kajabi? 341 00:13:54,700 --> 00:13:55,540 Yeah, great. 342 00:13:55,540 --> 00:13:56,380 So just to be clear, 343 00:13:56,380 --> 00:13:58,580 I'm actually not their community director, 344 00:13:58,580 --> 00:13:59,700 not necessarily for the title, 345 00:13:59,700 --> 00:14:03,340 but they have an amazing executive directorial team 346 00:14:03,340 --> 00:14:04,180 over there. 347 00:14:04,180 --> 00:14:05,660 And I actually... 348 00:14:05,660 --> 00:14:08,020 There you go, Jaime. 349 00:14:08,020 --> 00:14:11,620 There's our fun Kajabi video with Heather. 350 00:14:11,620 --> 00:14:12,460 I love it. 351 00:14:12,460 --> 00:14:13,740 Shout out to Heather Hargrove. 352 00:14:13,740 --> 00:14:15,380 Yes, oh, I love that. 353 00:14:15,380 --> 00:14:16,300 That is so great. 354 00:14:16,300 --> 00:14:18,460 That was one of my favorite moments. 355 00:14:18,460 --> 00:14:19,460 That's it. 356 00:14:19,460 --> 00:14:20,880 I absolutely adored that. 357 00:14:21,780 --> 00:14:24,060 What I actually have been supporting Kajabi on 358 00:14:24,060 --> 00:14:27,300 for this past year is really getting grounded 359 00:14:27,300 --> 00:14:30,980 into how they can continue to serve their community 360 00:14:30,980 --> 00:14:33,660 so significantly and so powerfully. 361 00:14:33,660 --> 00:14:37,260 So I've been working with their executive teams, 362 00:14:37,260 --> 00:14:39,820 their director of community 363 00:14:39,820 --> 00:14:42,700 to really hold their leadership and their vision 364 00:14:42,700 --> 00:14:44,260 and bring that forward, right? 365 00:14:45,500 --> 00:14:49,260 So yeah, so right now it's over 40,000 folks for sure 366 00:14:49,260 --> 00:14:51,140 in their Facebook group. 367 00:14:51,140 --> 00:14:54,340 And they've also built into their own platform. 368 00:14:54,340 --> 00:14:58,120 They've acquired a company that they're now integrating in 369 00:14:58,120 --> 00:15:03,120 to their core platform for members of Kajabi or Kajabi Heroes 370 00:15:03,540 --> 00:15:06,620 to be able to start utilizing community more intentionally 371 00:15:06,620 --> 00:15:08,260 within the platform itself. 372 00:15:08,260 --> 00:15:10,580 So instead of having to go out to Facebook, 373 00:15:10,580 --> 00:15:13,780 they can stay in there as well. 374 00:15:13,780 --> 00:15:15,500 Which is really interesting. 375 00:15:15,500 --> 00:15:17,700 They ultimately, from what I understood, 376 00:15:17,700 --> 00:15:20,100 it was launched kind of as part of the event 377 00:15:20,100 --> 00:15:20,940 that we went to. 378 00:15:21,940 --> 00:15:23,780 At least that's what it felt like for me 379 00:15:23,780 --> 00:15:27,420 as an outside user that was kind of unaware 380 00:15:27,420 --> 00:15:30,100 of the Kajabi culture, even though I was using a tool. 381 00:15:30,100 --> 00:15:32,100 And so next thing you know, we're being ushered 382 00:15:32,100 --> 00:15:35,820 into a more close knit circle 383 00:15:35,820 --> 00:15:38,540 with gamification involved as well 384 00:15:38,540 --> 00:15:42,420 and rewards and scavenger hunts and integrations. 385 00:15:42,420 --> 00:15:45,340 I mean, you guys went to extreme levels 386 00:15:45,340 --> 00:15:48,060 to help people really value 387 00:15:48,060 --> 00:15:51,380 what I consider more like a city experience. 388 00:15:51,380 --> 00:15:52,820 We look at communities online, 389 00:15:52,820 --> 00:15:53,900 I correlate them with cities 390 00:15:53,900 --> 00:15:55,980 and it's like, what's gonna motivate me 391 00:15:55,980 --> 00:15:58,540 to be a part of that online community? 392 00:15:58,540 --> 00:15:59,780 Are there attractions? 393 00:15:59,780 --> 00:16:01,260 Are there groups? 394 00:16:01,260 --> 00:16:02,700 Is it safe? 395 00:16:02,700 --> 00:16:05,100 Are these the same types of people I wanna be around? 396 00:16:05,100 --> 00:16:06,860 You guys really took that to the max. 397 00:16:06,860 --> 00:16:08,500 I hadn't seen that done that well. 398 00:16:08,500 --> 00:16:11,820 Yeah, I have to say, I know the product management team 399 00:16:11,820 --> 00:16:16,620 at Kajabi is just amazing, truly. 400 00:16:16,620 --> 00:16:19,460 They really wanna listen to all of their heroes, 401 00:16:19,460 --> 00:16:23,420 their Kajabi heroes and integrate what it is 402 00:16:23,420 --> 00:16:26,100 that we're needing to create 403 00:16:26,100 --> 00:16:28,540 even better community experiences. 404 00:16:28,540 --> 00:16:29,380 It's new, right? 405 00:16:29,380 --> 00:16:31,700 They actually, they acquired the company 406 00:16:31,700 --> 00:16:33,460 in the fall of last year. 407 00:16:33,460 --> 00:16:37,140 They started beta testing it with some of us as members 408 00:16:37,140 --> 00:16:39,220 to get the experience of it. 409 00:16:39,220 --> 00:16:41,540 And they're now listening to the feedback 410 00:16:41,540 --> 00:16:43,540 to improve the product even that much more, 411 00:16:43,540 --> 00:16:44,940 which is exciting, right? 412 00:16:46,340 --> 00:16:47,700 Yeah, so it's wonderful. 413 00:16:47,700 --> 00:16:50,020 It's been a wonderful, I mean, it's wonderful to use their tools. 414 00:16:50,020 --> 00:16:52,620 Like I use Kajabi personally myself, 415 00:16:52,620 --> 00:16:53,980 just like you Jackson, right? 416 00:16:53,980 --> 00:16:58,980 To build my own membership, my own community experience. 417 00:16:59,140 --> 00:17:00,580 So it's been fun to be like, 418 00:17:00,580 --> 00:17:03,060 ooh, look how they're utilizing gamification here. 419 00:17:03,060 --> 00:17:04,700 Oh, that's cool. 420 00:17:04,700 --> 00:17:06,500 So even someone like me 421 00:17:06,500 --> 00:17:09,580 who's been building communities for 23 years now 422 00:17:09,580 --> 00:17:12,860 is constantly in the learning of how to utilize the tools. 423 00:17:12,860 --> 00:17:17,860 And Kajabi is really wanting to bring in strategies 424 00:17:19,500 --> 00:17:21,060 and tools and techniques 425 00:17:21,060 --> 00:17:24,900 that are going to really help their Kajabi heroes 426 00:17:24,900 --> 00:17:28,460 be able to bring more cohesion 427 00:17:28,460 --> 00:17:31,340 within their community experiences themselves. 428 00:17:32,140 --> 00:17:34,700 Well, it's kinda like, oh, I'm sorry, go ahead. 429 00:17:34,700 --> 00:17:36,300 I was just saying, yeah, it's totally fun. 430 00:17:36,300 --> 00:17:39,420 It's totally fun to see what they're doing over there. 431 00:17:39,420 --> 00:17:40,260 Absolutely. 432 00:17:40,260 --> 00:17:41,780 And so, you know, we can put the titles 433 00:17:41,780 --> 00:17:43,020 all we want and the analogies 434 00:17:43,020 --> 00:17:45,460 and they're gonna be somewhat applicable. 435 00:17:45,460 --> 00:17:48,660 And I think in a lot of cases, very applicable. 436 00:17:48,660 --> 00:17:49,740 Back to city. 437 00:17:49,740 --> 00:17:51,260 So I look at the visionary, 438 00:17:51,260 --> 00:17:53,740 kinda like the mayor of the city. 439 00:17:53,740 --> 00:17:56,260 And there's still a city manager that's needed, right? 440 00:17:56,260 --> 00:17:58,860 There's a team, the mayor's job isn't to do everything. 441 00:17:58,860 --> 00:18:00,500 It's to delegate, you know, 442 00:18:00,500 --> 00:18:01,580 it's to bring in the right people 443 00:18:01,580 --> 00:18:03,700 to help with the strategies on different levels 444 00:18:03,700 --> 00:18:04,980 and to stay focused on their strengths. 445 00:18:04,980 --> 00:18:07,620 So that's where I see you coming in 446 00:18:07,620 --> 00:18:08,740 to help with the processes. 447 00:18:08,740 --> 00:18:10,660 Like you were one of those executive leaders 448 00:18:10,660 --> 00:18:13,620 that helps expand that process and fulfill on things. 449 00:18:13,620 --> 00:18:16,300 So we're gonna dive into more of that too. 450 00:18:16,300 --> 00:18:18,140 But I wanna know first, 451 00:18:18,140 --> 00:18:23,140 what is your worst business experience ever? 452 00:18:23,140 --> 00:18:25,420 Oh man, that's a great question. 453 00:18:25,420 --> 00:18:28,940 You know, last year, I think I had my worst experience ever. 454 00:18:29,820 --> 00:18:31,260 Okay. 455 00:18:31,260 --> 00:18:32,100 It was last year. 456 00:18:32,100 --> 00:18:35,980 It was, well, we brought on a potential client. 457 00:18:35,980 --> 00:18:38,420 We ended up refunding that client completely. 458 00:18:38,420 --> 00:18:41,500 You know those moments when you make a choice 459 00:18:41,500 --> 00:18:46,060 based either on ego or something that someone said 460 00:18:46,060 --> 00:18:47,860 on the outside that you know in your gut, 461 00:18:47,860 --> 00:18:49,140 it's just not right. 462 00:18:50,140 --> 00:18:51,300 Yeah, I've done that a lot. 463 00:18:51,300 --> 00:18:52,140 That, yeah. 464 00:18:52,140 --> 00:18:53,580 I've been there. 465 00:18:54,700 --> 00:18:56,580 So that's honestly, that's what happened last year 466 00:18:56,580 --> 00:19:00,700 is that we took on somebody that I just was not a yes to. 467 00:19:00,700 --> 00:19:02,860 And I'm typically very picky, 468 00:19:02,860 --> 00:19:05,660 but I was listening to another person 469 00:19:05,660 --> 00:19:08,460 and I allowed that person to, you know. 470 00:19:08,460 --> 00:19:09,300 Oh yeah. 471 00:19:09,300 --> 00:19:10,740 Influence my decision. 472 00:19:10,740 --> 00:19:13,020 And yeah, it wasn't great. 473 00:19:14,340 --> 00:19:18,100 I think the biggest part of the worst was that 474 00:19:18,100 --> 00:19:21,300 this was a particular experience 475 00:19:21,300 --> 00:19:23,340 where they weren't actually wanting somebody 476 00:19:23,340 --> 00:19:25,540 to partner with them as a city manager 477 00:19:25,540 --> 00:19:28,300 in that analogy of the mayor. 478 00:19:28,300 --> 00:19:31,260 And they wanted to be the mayor and the city manager. 479 00:19:31,260 --> 00:19:33,740 And you know, but then get the results 480 00:19:33,740 --> 00:19:36,020 they were expecting my mind to bring into it. 481 00:19:36,020 --> 00:19:38,340 And I was like, ooh, this is tough 482 00:19:38,340 --> 00:19:43,340 because I'm not actually being allowed into the conversation 483 00:19:43,340 --> 00:19:45,180 but then given, you know. 484 00:19:45,180 --> 00:19:46,380 So that was really tough. 485 00:19:46,380 --> 00:19:48,340 I learned a lot from it. 486 00:19:48,340 --> 00:19:49,660 I learned a lot from it. 487 00:19:49,660 --> 00:19:52,580 I learned the importance of taking it stand 488 00:19:52,580 --> 00:19:56,580 and knowing when a yes is a yes and a no is a no 489 00:19:56,580 --> 00:19:59,300 and being comfortable with a no, you know. 490 00:19:59,300 --> 00:20:03,020 And it gave me opportunity to in my own reflections 491 00:20:03,020 --> 00:20:05,980 of my own personal, like a personal assessment of myself 492 00:20:05,980 --> 00:20:07,060 to say, oh, look at that. 493 00:20:07,060 --> 00:20:08,980 That's people pleasing right there. 494 00:20:08,980 --> 00:20:11,580 I was trying to please, you know, 495 00:20:11,580 --> 00:20:14,660 this particular partner of mine 496 00:20:14,660 --> 00:20:17,540 and another from another project 497 00:20:18,380 --> 00:20:20,940 by taking on this client that was a heck no for me. 498 00:20:22,140 --> 00:20:24,980 And you know, it burnt me. 499 00:20:24,980 --> 00:20:26,380 And so at the end of the day, 500 00:20:26,380 --> 00:20:29,740 I made the choice to give my, give him their, 501 00:20:29,740 --> 00:20:33,180 give that company the money back, their money back. 502 00:20:33,180 --> 00:20:35,820 And we lost about 50 grand on that deal, you know. 503 00:20:35,820 --> 00:20:39,980 And the money I gave back was less than 50 504 00:20:39,980 --> 00:20:44,380 but the amount of work my team put in and everything. 505 00:20:44,380 --> 00:20:47,340 It was, I definitely had to lick my wounds after that 506 00:20:47,340 --> 00:20:48,340 and I was not free. 507 00:20:48,340 --> 00:20:52,860 But now we got a lot somehow in some way and move forward. 508 00:20:52,860 --> 00:20:53,700 Absolutely. 509 00:20:53,700 --> 00:20:55,980 And if there's a business owner 510 00:20:55,980 --> 00:20:57,780 who's been in business for longer than three years 511 00:20:57,780 --> 00:20:59,780 that doesn't know what that feels like, 512 00:21:00,660 --> 00:21:03,980 then they're either perfect or they're headed right for it. 513 00:21:03,980 --> 00:21:08,100 So we know the feeling and thank you for owning that. 514 00:21:08,100 --> 00:21:09,500 It's cool to see you too. 515 00:21:09,500 --> 00:21:13,820 Own out loud, you know, what your assessment was 516 00:21:13,820 --> 00:21:16,220 of your mistakes and the process, you know, 517 00:21:16,220 --> 00:21:18,660 and recognizing what you can do better. 518 00:21:18,660 --> 00:21:21,540 And hopefully other leaders who listen on this 519 00:21:21,540 --> 00:21:23,540 will also think through the same experience of, 520 00:21:23,540 --> 00:21:25,500 all right, what am I accountable for? 521 00:21:25,500 --> 00:21:26,980 I'm in this process and what can I do 522 00:21:26,980 --> 00:21:28,580 to prevent this happening in the future? 523 00:21:28,580 --> 00:21:30,660 So let's dive into the more fun one. 524 00:21:30,660 --> 00:21:34,020 What's your best experience in business? 525 00:21:34,020 --> 00:21:35,420 Oh my gosh. 526 00:21:35,420 --> 00:21:37,380 Can I just say that I have a lot of best experience? 527 00:21:37,380 --> 00:21:38,660 Yeah, of course you can. 528 00:21:38,660 --> 00:21:40,420 Yeah, I appreciate gratitude. 529 00:21:40,420 --> 00:21:41,700 I'll take it in droves. 530 00:21:41,700 --> 00:21:42,540 Yeah. 531 00:21:42,540 --> 00:21:45,540 I mean, you know, I think, so that experience last year 532 00:21:45,540 --> 00:21:47,140 actually really taught me a lot 533 00:21:47,140 --> 00:21:49,900 about my best experiences, right? 534 00:21:49,900 --> 00:21:53,540 And like my best clients and savoring experiences 535 00:21:53,540 --> 00:21:56,180 with my best clients. 536 00:21:56,180 --> 00:21:59,700 And so this over this year, I actually built my, 537 00:21:59,700 --> 00:22:01,980 like my own internal community, 538 00:22:01,980 --> 00:22:04,580 which has become my favorite, most best experience, 539 00:22:04,580 --> 00:22:06,500 I would say, because it's now made up, 540 00:22:06,500 --> 00:22:08,100 it's called the revolutionaries. 541 00:22:08,100 --> 00:22:12,060 And it's made up of industry leaders like Kajabi 542 00:22:12,060 --> 00:22:14,340 and amongst other clients I've had 543 00:22:15,500 --> 00:22:16,980 in multiple different industries. 544 00:22:16,980 --> 00:22:19,220 And so I think I would say my best experience 545 00:22:19,220 --> 00:22:22,580 has been finally calling in what I've wanted to create 546 00:22:22,580 --> 00:22:24,340 for a long time and not keep putting it 547 00:22:24,340 --> 00:22:26,020 on the back burner, right? 548 00:22:26,020 --> 00:22:28,980 It's been a vision of mine for three years to do so. 549 00:22:28,980 --> 00:22:30,940 And so over these last eight months of building out 550 00:22:30,940 --> 00:22:33,860 what I call this brain trust called the revolutionaries, 551 00:22:35,020 --> 00:22:38,500 I'm swatching these industry leaders become friends. 552 00:22:38,500 --> 00:22:40,980 Some of them even call each other family at this point. 553 00:22:40,980 --> 00:22:45,700 We had an in-person event in Cancun, Mexico in June, 554 00:22:45,700 --> 00:22:49,420 and members were, you know, just amplifying each other 555 00:22:49,420 --> 00:22:52,260 left and right and center, encouraging each other. 556 00:22:52,260 --> 00:22:54,580 And I'm just sitting there being like, this, 557 00:22:54,580 --> 00:22:57,580 this right here is magic, right? 558 00:22:57,580 --> 00:23:01,020 And it's because I've been in the practice of just, 559 00:23:01,020 --> 00:23:05,140 who do I want, who makes my heart pound louder and happy, 560 00:23:05,140 --> 00:23:07,180 you know, like this makes me come so alive 561 00:23:07,180 --> 00:23:09,860 and only inviting those people 562 00:23:09,860 --> 00:23:13,580 into the opportunity to work with me. 563 00:23:13,580 --> 00:23:16,300 And there in turn, we both win, right? 564 00:23:16,300 --> 00:23:20,060 Because we're both, we end up in a long-term friendship, 565 00:23:20,060 --> 00:23:23,220 collaboration or partnership in some way 566 00:23:23,220 --> 00:23:27,140 that invites so many more transformative wins for everybody. 567 00:23:27,140 --> 00:23:27,980 That's amazing. 568 00:23:27,980 --> 00:23:28,820 That's awesome. 569 00:23:28,820 --> 00:23:29,640 And it's so funny. 570 00:23:29,640 --> 00:23:31,820 It sounds like, and don't let me lead you to this. 571 00:23:31,820 --> 00:23:33,180 You can say Jackson, that's not the case, 572 00:23:33,180 --> 00:23:38,180 but it sounds like the catalyst for opening that 573 00:23:38,700 --> 00:23:41,100 was the worst experience. 574 00:23:41,100 --> 00:23:44,340 Are those uncorrelated or did they? 575 00:23:44,340 --> 00:23:46,460 That's a good question. 576 00:23:46,460 --> 00:23:47,820 Here's why I asked that. 577 00:23:47,820 --> 00:23:50,460 Last three people I've asked on this podcast, 578 00:23:50,460 --> 00:23:52,940 which is when I started asking this question, 579 00:23:52,940 --> 00:23:56,020 all three of them, that was exactly what it was, 580 00:23:56,020 --> 00:23:58,900 was their worst experience led to their best. 581 00:23:59,780 --> 00:24:03,580 And so again, I don't wanna create a false correlation here. 582 00:24:05,180 --> 00:24:06,820 I would say it's a mix, right? 583 00:24:06,820 --> 00:24:11,160 I think it was one of the final straws, right? 584 00:24:11,160 --> 00:24:15,180 For me, because I knew that I didn't want to be 585 00:24:15,180 --> 00:24:17,780 in that cycle ever again in my life. 586 00:24:17,780 --> 00:24:21,420 Where I was just taking on clients that were, 587 00:24:21,420 --> 00:24:23,220 cause there was a moment right there 588 00:24:23,220 --> 00:24:25,700 at that exact point when we decided to take them on. 589 00:24:25,700 --> 00:24:27,700 There was a little bit of a cashflow crunch. 590 00:24:27,700 --> 00:24:30,840 And I was like, should I not, should I do, 591 00:24:30,840 --> 00:24:34,020 and I said, yeah, right? 592 00:24:34,020 --> 00:24:37,420 And I think that the impact of that finally led me 593 00:24:37,420 --> 00:24:39,940 to finally just like putting my foot down 594 00:24:39,940 --> 00:24:41,340 and being like no more. 595 00:24:42,500 --> 00:24:45,020 And that vision I actually wanted to bring to life 596 00:24:45,020 --> 00:24:47,420 five years ago, i.e. the revolutionaries 597 00:24:47,420 --> 00:24:49,300 that I've been building there, 598 00:24:49,300 --> 00:24:51,380 I couldn't not do it anymore, right? 599 00:24:51,380 --> 00:24:52,460 I had to do it. 600 00:24:52,460 --> 00:24:56,100 I was so compelled to do it because of that bad experience 601 00:24:56,100 --> 00:24:58,740 that just totally knocked me off, 602 00:24:58,740 --> 00:25:01,780 felt like it was a knockoff my game, right? 603 00:25:01,780 --> 00:25:03,020 And then the funny thing is, right? 604 00:25:03,020 --> 00:25:04,380 You have this cashflow crunch. 605 00:25:04,380 --> 00:25:07,260 So you take on a client that doesn't feel aligned 606 00:25:07,260 --> 00:25:10,060 and then you return the money. 607 00:25:10,060 --> 00:25:12,780 Major cashflow crunch at that point, right? 608 00:25:12,780 --> 00:25:14,500 Yuck, horrible. 609 00:25:14,500 --> 00:25:17,860 Never again will I want to be in that situation. 610 00:25:17,860 --> 00:25:20,260 So that's, yeah, I guess so. 611 00:25:20,260 --> 00:25:22,580 It was very much catalyst for only saying, 612 00:25:22,580 --> 00:25:25,620 I'm only working with people that I really love working with 613 00:25:25,620 --> 00:25:27,900 and let's go, let's go. 614 00:25:27,900 --> 00:25:29,260 If that's new, let's go. 615 00:25:29,260 --> 00:25:30,080 Yeah. 616 00:25:30,080 --> 00:25:32,100 Right, so if you are in that worst case right now, 617 00:25:32,100 --> 00:25:35,100 like be prepared to utilize that, 618 00:25:35,100 --> 00:25:37,500 to set your boundaries, set your standards. 619 00:25:37,500 --> 00:25:38,780 Follow Marusha's example 620 00:25:38,780 --> 00:25:40,780 and the last several people we've had on the show as well 621 00:25:40,780 --> 00:25:44,260 and recognizing the opportunity to level up your game. 622 00:25:44,260 --> 00:25:47,380 So Marusha, let's dive into your most powerful lesson. 623 00:25:47,380 --> 00:25:50,660 What's a powerful lesson that other visionaries, 624 00:25:50,660 --> 00:25:53,700 I said most, I'm gonna detract from that. 625 00:25:53,700 --> 00:25:55,480 The relevant powerful lesson right now 626 00:25:55,480 --> 00:25:57,940 that visionaries can learn from your experience. 627 00:25:59,180 --> 00:26:00,400 Oh, that's a good one. 628 00:26:02,940 --> 00:26:07,540 I would say, don't hold yourself back. 629 00:26:07,540 --> 00:26:09,060 Don't hold yourself back. 630 00:26:09,060 --> 00:26:12,700 You know, about a year ago, my company, 631 00:26:12,700 --> 00:26:15,460 we did business as our company name, 632 00:26:15,460 --> 00:26:17,940 a little over a year ago, was called Create Cell Impact 633 00:26:17,940 --> 00:26:20,900 and it had been that way for a while, right? 634 00:26:20,900 --> 00:26:24,340 I went to an event in Scottsdale last year 635 00:26:24,340 --> 00:26:29,340 that rocked my world and part of that was the invitation 636 00:26:29,460 --> 00:26:33,140 to be fully aligned into who I'd be in the world, right? 637 00:26:33,140 --> 00:26:34,440 Not what do I do? 638 00:26:34,440 --> 00:26:36,220 So if you ever were to meet me in person, 639 00:26:36,220 --> 00:26:37,700 I would probably never ask you, 640 00:26:37,700 --> 00:26:38,780 what do you do for a living? 641 00:26:38,780 --> 00:26:40,860 I would ask you, so who do you be? 642 00:26:40,860 --> 00:26:41,680 Who do you be in this world? 643 00:26:41,680 --> 00:26:43,420 Right? 644 00:26:43,420 --> 00:26:45,980 And the reason for that, the intention for that 645 00:26:45,980 --> 00:26:48,380 is because of that powerful lesson I learned 646 00:26:48,380 --> 00:26:51,120 and it was really the recognition 647 00:26:51,120 --> 00:26:55,540 that I get to claim all of myself and all of who I be 648 00:26:55,540 --> 00:26:58,300 and that includes how I brand myself, 649 00:26:58,300 --> 00:26:59,780 that includes what my message is. 650 00:26:59,780 --> 00:27:00,620 Why do I have to hide? 651 00:27:00,620 --> 00:27:02,180 Why do I have to water down any of it? 652 00:27:02,180 --> 00:27:03,300 I don't, right? 653 00:27:03,300 --> 00:27:05,100 So I went from Create Cell Impact, 654 00:27:05,100 --> 00:27:07,360 had this incredible powerful experience at an event 655 00:27:07,360 --> 00:27:11,260 that made me realize my family lineage, if you will, 656 00:27:11,260 --> 00:27:13,860 were revolutionaries. 657 00:27:13,860 --> 00:27:17,020 And from that, that is what I'm called into, 658 00:27:17,020 --> 00:27:20,580 moving into my life and into the, you know, 659 00:27:20,580 --> 00:27:22,220 to impact the generations to follow, 660 00:27:22,220 --> 00:27:23,820 my daughters and whoever else 661 00:27:23,820 --> 00:27:26,560 is going to come after my daughters. 662 00:27:26,560 --> 00:27:31,060 And so that, that's powerful, right, to me. 663 00:27:31,060 --> 00:27:33,820 That is an incredibly powerful thing 664 00:27:33,820 --> 00:27:35,540 to be paying attention to 665 00:27:35,540 --> 00:27:38,020 is don't hide from who you really are. 666 00:27:38,020 --> 00:27:40,900 When I claimed revolutionary communities 667 00:27:40,900 --> 00:27:44,940 as my branding and where we were going as a company, 668 00:27:44,940 --> 00:27:47,040 I owned, I started to own all of myself. 669 00:27:47,040 --> 00:27:48,340 I started to own my message. 670 00:27:48,340 --> 00:27:49,840 I started to own my voice. 671 00:27:49,840 --> 00:27:53,180 I started to really find that fire within me 672 00:27:54,060 --> 00:27:57,180 to, and invite that conversation 673 00:27:57,180 --> 00:28:00,680 into everything else that I do. 674 00:28:00,680 --> 00:28:05,420 So my clients were able to resonate with that in a new way 675 00:28:05,420 --> 00:28:06,940 because that's who they saw me to be, 676 00:28:06,940 --> 00:28:10,580 but I just didn't see myself to be that in many ways, right? 677 00:28:10,580 --> 00:28:13,660 So it was really, really powerful for me. 678 00:28:13,660 --> 00:28:16,900 And I absolutely wanna invite all of us 679 00:28:16,900 --> 00:28:19,900 to continue to be present and true to ourselves 680 00:28:19,900 --> 00:28:23,860 and not continue to place small. 681 00:28:23,860 --> 00:28:24,680 I love that. 682 00:28:24,680 --> 00:28:26,780 And to double down on that, 683 00:28:26,780 --> 00:28:29,260 it's something that I don't hear a lot of leaders talk about, 684 00:28:29,260 --> 00:28:30,380 including myself. 685 00:28:31,260 --> 00:28:34,220 And it's also one of those secret, sacred powers 686 00:28:34,220 --> 00:28:38,300 that I know matters so much, your genealogy, 687 00:28:38,300 --> 00:28:39,620 where you come from, like, 688 00:28:39,620 --> 00:28:44,520 who helped raise you, create you. 689 00:28:44,520 --> 00:28:46,860 There's a lot of ways that it can be put. 690 00:28:46,860 --> 00:28:49,460 My mom's really big into genealogy. 691 00:28:49,460 --> 00:28:52,260 And I would say she's a super blessed individual 692 00:28:52,260 --> 00:28:54,040 that's done a lot of really cool, 693 00:28:54,040 --> 00:28:56,420 amazing things with her life. 694 00:28:56,420 --> 00:29:01,420 And so when you, being in that social circle around you 695 00:29:01,740 --> 00:29:03,660 in Kujawa, we're meeting a lot of new people, 696 00:29:03,660 --> 00:29:06,180 the amount of times that you just authentically 697 00:29:06,180 --> 00:29:07,800 and naturally brought up genealogy 698 00:29:07,800 --> 00:29:10,940 and brought up the revolutionary past and who's there. 699 00:29:10,940 --> 00:29:14,680 Like it shows how committed you are 700 00:29:14,680 --> 00:29:17,180 to becoming a representation of that. 701 00:29:17,180 --> 00:29:18,740 For those listening, 702 00:29:18,740 --> 00:29:21,640 there was a study in the New York Times years ago. 703 00:29:23,640 --> 00:29:25,220 Let me mute, hi me real quick. 704 00:29:26,420 --> 00:29:27,260 There we go. 705 00:29:29,900 --> 00:29:32,260 There was a study that talked about how those, 706 00:29:32,260 --> 00:29:36,320 one of the singular threads of success that exists 707 00:29:36,320 --> 00:29:40,640 is those who are in tune with their genealogy, 708 00:29:40,640 --> 00:29:42,740 with where they come from, 709 00:29:42,740 --> 00:29:45,300 tend to have far more success 710 00:29:45,300 --> 00:29:48,420 than those who don't know where they come from. 711 00:29:48,420 --> 00:29:49,840 Have you heard of that study before? 712 00:29:49,840 --> 00:29:53,860 No, but I can, I 100% can, when you said that I- 713 00:29:53,860 --> 00:29:55,300 You're a testament to it. 714 00:29:55,300 --> 00:29:56,140 That's what I watched. 715 00:29:56,140 --> 00:29:57,300 I'm like, whoa, look at her. 716 00:29:57,300 --> 00:30:00,460 And sure enough, she's all about genealogy, like no wonder. 717 00:30:00,460 --> 00:30:01,420 Yeah. 718 00:30:01,420 --> 00:30:03,620 It's a visceral feeling when you said that because yeah, 719 00:30:03,620 --> 00:30:07,740 I mean, I hear my father, my father's voice on my ears 720 00:30:07,740 --> 00:30:10,660 and say that like telling us about the ancestors. 721 00:30:10,660 --> 00:30:12,140 And he's actually in the process right now, 722 00:30:12,140 --> 00:30:14,140 like building out our entire tree 723 00:30:14,140 --> 00:30:17,620 that from like the 1400s or something in Spain, right? 724 00:30:17,620 --> 00:30:22,620 And in all of that, he's wanting to impart this sense of 725 00:30:22,700 --> 00:30:25,020 like who we actually are, who do we be? 726 00:30:25,020 --> 00:30:26,980 Who do we come into a room with? 727 00:30:26,980 --> 00:30:29,660 We come into the room with our great grandparents. 728 00:30:29,660 --> 00:30:32,420 We come into the room with our aunts and uncles 729 00:30:32,420 --> 00:30:36,700 and all of these amazing humans that made us who we are. 730 00:30:36,700 --> 00:30:38,460 Now, I would imagine they're not perfect. 731 00:30:38,460 --> 00:30:40,580 None of our family lineages- 732 00:30:40,580 --> 00:30:41,580 Thank goodness. 733 00:30:41,580 --> 00:30:42,620 Yes. 734 00:30:42,620 --> 00:30:47,220 And we, as the people that are on this planet right now, 735 00:30:47,220 --> 00:30:50,460 get an opportunity to bring the wisdom 736 00:30:50,460 --> 00:30:53,620 if you want it to the conversation. 737 00:30:53,620 --> 00:30:55,500 I would even say, I mean, this is kind of getting woo, 738 00:30:55,500 --> 00:31:00,500 but even if you don't know your genealogy, 739 00:31:00,500 --> 00:31:02,780 there's ways to tap into that, right? 740 00:31:02,780 --> 00:31:03,620 Yeah. 741 00:31:03,620 --> 00:31:05,580 And so, yeah. 742 00:31:05,580 --> 00:31:08,020 So, yeah, I don't want to necessarily go down that path 743 00:31:08,020 --> 00:31:10,300 because that's not my expertise at all, 744 00:31:10,300 --> 00:31:13,300 but it is something that I do. 745 00:31:13,300 --> 00:31:14,900 There's an appreciation for it. 746 00:31:14,900 --> 00:31:17,180 Yeah, I believe there's so much power, 747 00:31:17,180 --> 00:31:18,980 so much power in knowing. 748 00:31:18,980 --> 00:31:22,100 So I appreciate you bringing that study in for sure. 749 00:31:22,100 --> 00:31:22,940 Awesome. 750 00:31:22,940 --> 00:31:23,980 Well, we'll drop it in the show notes 751 00:31:23,980 --> 00:31:25,700 for anybody interested in seeing that. 752 00:31:25,700 --> 00:31:29,020 And in the meantime, let's dive deep into 753 00:31:29,020 --> 00:31:31,940 revolutionary communities and what you're doing. 754 00:31:31,940 --> 00:31:34,020 What is revolutionary communities 755 00:31:34,020 --> 00:31:39,020 and what's on the horizon for your venture? 756 00:31:39,020 --> 00:31:39,860 Sure. 757 00:31:39,860 --> 00:31:42,660 So revolutionary communities is our company. 758 00:31:42,660 --> 00:31:46,620 What we do is we support visionary leaders 759 00:31:46,620 --> 00:31:51,620 to fully embody and live out the vision 760 00:31:51,700 --> 00:31:54,100 they have for their company. 761 00:31:54,100 --> 00:31:58,060 Many, my clients will work with me 762 00:31:58,060 --> 00:32:00,460 and my clients will work on projects 763 00:32:00,460 --> 00:32:01,980 or in their companies that are really, 764 00:32:01,980 --> 00:32:03,580 they're impact-driven companies. 765 00:32:03,580 --> 00:32:06,420 They're the ones that are really focused on people first 766 00:32:06,420 --> 00:32:07,940 and with profits to follow. 767 00:32:07,940 --> 00:32:10,540 And we do that in multiple different ways. 768 00:32:10,540 --> 00:32:13,940 We do that through one-on-one consulting, 769 00:32:13,940 --> 00:32:17,020 either with myself or one of my community architects 770 00:32:17,020 --> 00:32:18,040 on my team. 771 00:32:19,020 --> 00:32:21,940 And we also have, we're about to launch, 772 00:32:21,940 --> 00:32:24,380 well, actually today we just launched our podcast. 773 00:32:24,380 --> 00:32:25,220 Woo! 774 00:32:25,220 --> 00:32:26,220 Exciting. 775 00:32:26,220 --> 00:32:27,060 Thank you. 776 00:32:27,060 --> 00:32:28,100 Thank you. 777 00:32:28,100 --> 00:32:29,660 By the same name, Revolutionary, 778 00:32:29,660 --> 00:32:32,340 there it is, Revolutionary Communities Podcast. 779 00:32:33,340 --> 00:32:35,660 And literally you guys are finding out 780 00:32:35,660 --> 00:32:38,020 before it actually goes live in 30 minutes. 781 00:32:38,020 --> 00:32:40,500 So that's very exciting. 782 00:32:40,500 --> 00:32:43,220 And we're so, I'm so happy to be able to do that here 783 00:32:43,220 --> 00:32:44,980 with Vision Pros with you, Jackson. 784 00:32:44,980 --> 00:32:47,940 So that's there. 785 00:32:47,940 --> 00:32:50,700 And we're gonna be actually creating, 786 00:32:50,700 --> 00:32:52,380 so one of the things I love talking about 787 00:32:52,380 --> 00:32:54,380 and I share often is that, 788 00:32:54,380 --> 00:32:56,660 there's one thing to have a vision for a community 789 00:32:56,660 --> 00:32:57,740 and then there's the actual, 790 00:32:57,740 --> 00:32:59,460 how do you actually build the thing? 791 00:33:00,380 --> 00:33:02,700 And so while we talked about the revolutionaries, 792 00:33:02,700 --> 00:33:04,220 these little industry game changers, 793 00:33:04,220 --> 00:33:06,060 these folks that have been doing it for a minute, 794 00:33:06,060 --> 00:33:08,860 there's a lot of amazing humans in this planet 795 00:33:08,860 --> 00:33:11,700 that are not yet at that level of industry game change, 796 00:33:11,700 --> 00:33:15,260 but they want to find their way there. 797 00:33:15,260 --> 00:33:16,700 They want to get to that place. 798 00:33:16,700 --> 00:33:21,420 So we're in the process of creating a curriculum 799 00:33:21,420 --> 00:33:24,460 and an entire community called the Wayfinders 800 00:33:24,460 --> 00:33:28,220 to help our impact-driven visionaries 801 00:33:28,220 --> 00:33:32,980 go from zero to a thousand core members in their community 802 00:33:32,980 --> 00:33:34,620 and then thousand to 10,000 803 00:33:34,620 --> 00:33:37,900 and then ultimately 10,000 to a hundred thousand 804 00:33:37,900 --> 00:33:39,020 in their community. 805 00:33:39,020 --> 00:33:42,540 So I'm gonna be, we're gonna be hosting it on Kajabi, 806 00:33:42,540 --> 00:33:47,060 of course, and really beginning to support 807 00:33:47,060 --> 00:33:50,500 more visionary leaders to grow these beautiful, 808 00:33:50,500 --> 00:33:52,060 what I call groundswell communities 809 00:33:52,060 --> 00:33:56,220 and ultimately into revolutions in their industry 810 00:33:56,220 --> 00:33:57,620 that are really gonna be game changing 811 00:33:57,620 --> 00:34:00,340 their entire industry moving forward. 812 00:34:00,340 --> 00:34:03,020 Wow, all right, that's fantastic. 813 00:34:03,020 --> 00:34:05,500 So the Wayfinders, I love the name 814 00:34:05,500 --> 00:34:07,940 and let's talk about this groundswell. 815 00:34:07,940 --> 00:34:09,820 Teach us about that if you don't mind. 816 00:34:09,820 --> 00:34:11,140 Sure, absolutely. 817 00:34:11,140 --> 00:34:12,580 So groundswell- 818 00:34:12,580 --> 00:34:14,020 I'm taking notes by the way. 819 00:34:14,020 --> 00:34:16,180 Oh, good, I love that. 820 00:34:16,180 --> 00:34:19,380 So here's how I see community, right? 821 00:34:19,380 --> 00:34:23,740 Community is an iterative process, right? 822 00:34:23,740 --> 00:34:26,860 And I think oftentimes, again, we go from vision, 823 00:34:26,860 --> 00:34:29,140 we see the masses in front of us. 824 00:34:29,140 --> 00:34:30,620 Many of us who are visionaries, 825 00:34:30,620 --> 00:34:32,940 we can imagine speaking on stages 826 00:34:32,940 --> 00:34:35,180 to thousands of people potentially. 827 00:34:35,180 --> 00:34:37,300 Or we even imagine for those who don't necessarily 828 00:34:37,300 --> 00:34:41,540 want all the limelight and those big spotlighted stages 829 00:34:41,540 --> 00:34:43,500 and such, they can imagine themselves 830 00:34:43,500 --> 00:34:45,260 with like maybe retreat experiences 831 00:34:45,260 --> 00:34:46,780 and like cultivating these beautiful, 832 00:34:46,780 --> 00:34:49,100 smaller in-person circles, right? 833 00:34:49,100 --> 00:34:51,140 Those are all forms of community. 834 00:34:51,140 --> 00:34:54,380 But to go from having community to now actually 835 00:34:54,380 --> 00:34:56,340 really creating major impact in the world, 836 00:34:56,340 --> 00:34:58,460 millions of potentially hundreds of thousands 837 00:34:58,460 --> 00:35:03,260 to millions of people, there's a process to get there, right? 838 00:35:03,260 --> 00:35:04,860 And so the first part of the process, 839 00:35:04,860 --> 00:35:09,660 phase one is what I call the first wave, the first wave. 840 00:35:09,660 --> 00:35:12,380 And the first wave is where we are starting 841 00:35:12,380 --> 00:35:16,900 to find our early adopters, the people that are totally, 842 00:35:16,900 --> 00:35:18,580 you know, you bring out a concept 843 00:35:18,580 --> 00:35:20,900 and they're leaning in immediately. 844 00:35:20,900 --> 00:35:23,460 You and them are speaking the same language 845 00:35:23,460 --> 00:35:26,660 and it's like palpable, right? 846 00:35:26,660 --> 00:35:28,540 So this is before we get, you know, 847 00:35:28,540 --> 00:35:29,380 before we get to the ground, 848 00:35:29,380 --> 00:35:34,020 so we have to get our first wave clients into clients, 849 00:35:34,020 --> 00:35:36,980 customers, you know, people who follow, you know, 850 00:35:36,980 --> 00:35:40,700 followers into the same conversation, right? 851 00:35:40,700 --> 00:35:44,620 So I often like, and these are like estimated numbers, 852 00:35:44,620 --> 00:35:47,780 depends on your industry, what the vision is 853 00:35:47,780 --> 00:35:49,980 for how you're gonna grow the community, et cetera. 854 00:35:49,980 --> 00:35:53,460 But typically on average, first wave is your first thousand 855 00:35:53,460 --> 00:35:56,900 people that are coming in, right? 856 00:35:56,900 --> 00:35:59,140 And so in that first thousand people, 857 00:36:00,020 --> 00:36:02,580 we are really cultivating a couple of things 858 00:36:02,580 --> 00:36:03,700 very intentionally. 859 00:36:03,700 --> 00:36:06,380 We're cultivating our leadership as visionary leaders. 860 00:36:06,380 --> 00:36:08,700 We're getting comfortable being in front of people, 861 00:36:08,700 --> 00:36:10,620 comfortable using our voice, 862 00:36:10,620 --> 00:36:12,260 comfortable in our leadership, 863 00:36:12,260 --> 00:36:16,460 making really interesting, sometimes tough decisions, right? 864 00:36:16,460 --> 00:36:19,300 All of that is because, and the reason it's so important 865 00:36:19,300 --> 00:36:21,660 to do that and to do our own inner work at this point 866 00:36:21,660 --> 00:36:24,260 and always, but especially at this point, 867 00:36:24,260 --> 00:36:29,260 is because while you are practicing courage 868 00:36:29,380 --> 00:36:30,780 to get your voice out there 869 00:36:30,780 --> 00:36:33,860 and to really expand your voice even more, 870 00:36:33,860 --> 00:36:35,620 you're gonna find that your members are going to be 871 00:36:35,620 --> 00:36:39,660 a reflection of you in your own work, right? 872 00:36:39,660 --> 00:36:43,060 I have a master's degree in mental health counseling 873 00:36:43,060 --> 00:36:46,540 and I studied marriage and family therapy specifically. 874 00:36:46,540 --> 00:36:49,380 And there was a specific type of therapeutic process 875 00:36:49,380 --> 00:36:51,780 called the IMAGO, it's called the IMAGO therapy. 876 00:36:51,780 --> 00:36:56,780 IMAGO stands for reflection of, right? 877 00:36:56,860 --> 00:37:00,260 The idea is that we are attracted to partners 878 00:37:00,260 --> 00:37:02,500 that are reflecting something that we're needing 879 00:37:02,500 --> 00:37:04,300 to work on in our lives. 880 00:37:04,300 --> 00:37:09,020 And the same is true for when we are attracting a vision, 881 00:37:09,020 --> 00:37:12,420 a community of people that we wanna work with. 882 00:37:12,420 --> 00:37:14,940 We often are attracting or wanting to work with people 883 00:37:14,940 --> 00:37:19,140 that maybe will be able to be supported by something 884 00:37:19,140 --> 00:37:22,060 that maybe was a wounding in our own life at some point 885 00:37:22,060 --> 00:37:24,620 in our own journey, right? 886 00:37:24,620 --> 00:37:29,260 And so from that, we doing our inner work is everything. 887 00:37:29,260 --> 00:37:31,380 So in the first wave, that's really what we're paying 888 00:37:31,380 --> 00:37:35,700 attention to while bringing in and really nurturing 889 00:37:35,700 --> 00:37:39,980 those first thousand people into their space with us. 890 00:37:39,980 --> 00:37:43,500 From there, around a thousand people and we want to scale it 891 00:37:43,500 --> 00:37:47,380 10X that vision into 10,000, let's imagine. 892 00:37:47,380 --> 00:37:49,700 That's really where we get into the ground swell. 893 00:37:49,700 --> 00:37:54,700 The ground swell is really, the term comes from nature. 894 00:37:54,860 --> 00:37:59,660 It is what happens when you have an earthquake tremors 895 00:37:59,660 --> 00:38:01,740 underneath the ocean floor. 896 00:38:01,740 --> 00:38:06,580 And as the ocean is tremoring and shaking, 897 00:38:06,580 --> 00:38:11,540 it causes shifts in the wave to create these larger waves 898 00:38:11,540 --> 00:38:13,500 to come towards the surface. 899 00:38:13,500 --> 00:38:16,020 Ultimately, waves could potentially turn into a tsunami, 900 00:38:16,020 --> 00:38:16,860 right? 901 00:38:16,860 --> 00:38:18,900 And change the landscape. 902 00:38:18,900 --> 00:38:21,420 But in this ground swell, this is where we now are wanting 903 00:38:21,420 --> 00:38:24,380 to invite ourselves into our first 10,000, 904 00:38:24,380 --> 00:38:27,140 going from a thousand to 10,000 minimally, right? 905 00:38:27,140 --> 00:38:29,580 This could go a little bit higher again, depends, 906 00:38:29,580 --> 00:38:32,820 but this is, you're not yet industry game changer, 907 00:38:32,820 --> 00:38:36,020 but you are changing the landscape. 908 00:38:36,020 --> 00:38:40,660 You're now causing shifts in conversation 909 00:38:40,660 --> 00:38:45,660 in your industry, shifts in mindset in your industry. 910 00:38:47,140 --> 00:38:47,980 Right? 911 00:38:47,980 --> 00:38:49,700 And so once we start to get into that, 912 00:38:49,700 --> 00:38:52,340 this is like where Kajabi is right now, right? 913 00:38:52,340 --> 00:38:53,540 They're a little bit beyond that. 914 00:38:53,540 --> 00:38:55,220 They're also industry game changer. 915 00:38:55,220 --> 00:38:57,380 They're moving more into the revolutionary, 916 00:38:57,380 --> 00:39:02,500 but what you're wanting, you can imagine is that, 917 00:39:02,500 --> 00:39:05,340 at this level, not everyone knows you yet, 918 00:39:05,340 --> 00:39:08,700 but man, you're starting to turn heads big time. 919 00:39:08,700 --> 00:39:12,300 And your early adopters in that first wave 920 00:39:12,300 --> 00:39:15,820 are starting to share you with the rest of the world, 921 00:39:15,820 --> 00:39:17,180 even more so, right? 922 00:39:17,180 --> 00:39:18,100 They're excited about it. 923 00:39:18,100 --> 00:39:21,220 They can't wait for more to be shared. 924 00:39:21,220 --> 00:39:24,900 After we go from that place of the first 10,000, 925 00:39:24,900 --> 00:39:28,700 then we wanna go from 10,000 to 100,000 in our community. 926 00:39:28,700 --> 00:39:29,540 Right? 927 00:39:29,540 --> 00:39:30,980 So this is where, this is really, 928 00:39:30,980 --> 00:39:33,740 this is a whole other level of community expansion 929 00:39:33,740 --> 00:39:34,580 and build. 930 00:39:34,580 --> 00:39:38,020 And at that level, we're now looking at 931 00:39:38,020 --> 00:39:41,220 what I call the revolution or the landscape change, right? 932 00:39:41,220 --> 00:39:43,260 You're now really shifting conversation. 933 00:39:43,260 --> 00:39:45,020 You're a name in the industry. 934 00:39:45,020 --> 00:39:47,300 People look at you with respect. 935 00:39:47,300 --> 00:39:50,180 They might not agree with you, but they'll respect you 936 00:39:50,180 --> 00:39:52,780 because it is one, it's a conversation 937 00:39:52,780 --> 00:39:56,980 that literally is shifting how other people are doing 938 00:39:56,980 --> 00:39:59,220 whatever it is in their industry. 939 00:39:59,220 --> 00:40:00,180 Right? 940 00:40:00,180 --> 00:40:04,020 So another column of mine has a million person community. 941 00:40:04,020 --> 00:40:05,740 It's called the erotic blueprints. 942 00:40:05,740 --> 00:40:07,700 I know it's a little bit spicy, 943 00:40:07,700 --> 00:40:10,780 but it's kinda like the five love languages 944 00:40:10,780 --> 00:40:13,820 or understanding your sexuality and your sensuality. 945 00:40:13,820 --> 00:40:17,540 And they were on a show on Netflix and it grew. 946 00:40:17,540 --> 00:40:20,180 I mean, that topic obviously is a topic 947 00:40:20,180 --> 00:40:21,860 that many people are interested in, 948 00:40:21,860 --> 00:40:23,220 but it grew significantly. 949 00:40:23,220 --> 00:40:25,740 And they went from their first 100,000 950 00:40:25,740 --> 00:40:27,540 in their community to a million. 951 00:40:27,540 --> 00:40:30,460 So they're really at that level of revolutionary. 952 00:40:30,460 --> 00:40:31,380 Oh, thank you. 953 00:40:31,380 --> 00:40:32,380 Yes. 954 00:40:32,380 --> 00:40:34,260 That's the erotic blueprint, that's right. 955 00:40:34,260 --> 00:40:38,580 So that's what we, we're, 956 00:40:38,580 --> 00:40:40,180 not everyone wants to get all the way 957 00:40:40,180 --> 00:40:42,140 to revolutionary status, right? 958 00:40:42,140 --> 00:40:45,460 That's not necessarily where everyone's ready to go. 959 00:40:45,460 --> 00:40:50,100 However, as whether you're at the first wave 960 00:40:50,100 --> 00:40:52,860 or you're in the groundswell or you're in that landscape 961 00:40:52,860 --> 00:40:54,900 change that moves into revolutionary, 962 00:40:56,060 --> 00:40:58,860 recognize that all of that's great and good. 963 00:40:58,860 --> 00:41:01,020 And at least now you know where you're going, right? 964 00:41:01,020 --> 00:41:03,420 And you can say, okay, I'm good. 965 00:41:03,420 --> 00:41:05,500 I wanna stay in first wave. 966 00:41:05,500 --> 00:41:07,540 Like that feels really aligned for me. 967 00:41:07,540 --> 00:41:09,900 I have a lot of clients who choose to stay in the first wave 968 00:41:09,900 --> 00:41:13,340 because they don't want to have the burden or the stress 969 00:41:13,340 --> 00:41:15,660 to carry a million people through life 970 00:41:15,660 --> 00:41:17,860 and their, through their work. 971 00:41:17,860 --> 00:41:20,300 And then others are built differently, right? 972 00:41:20,300 --> 00:41:22,220 And so, and all of it's okay. 973 00:41:22,220 --> 00:41:26,780 So it just gives us a framework now to make some choices 974 00:41:26,780 --> 00:41:29,260 about how we need to move our companies forward 975 00:41:29,260 --> 00:41:31,460 even more intentionally. 976 00:41:31,460 --> 00:41:34,780 I love how much room you make for visionaries 977 00:41:34,780 --> 00:41:38,220 to maintain their status as a visionary for their life. 978 00:41:38,220 --> 00:41:41,580 You know, you know in your heart and mind 979 00:41:41,580 --> 00:41:43,060 what's best for you. 980 00:41:43,060 --> 00:41:44,820 You may lose sight of that at times 981 00:41:44,820 --> 00:41:48,420 and some people may convince you to abandon that at times. 982 00:41:48,420 --> 00:41:51,380 But I love that you articulated that 983 00:41:51,380 --> 00:41:53,940 as the final component of teaching those phases 984 00:41:53,940 --> 00:41:57,020 and what powerful phases to be aware of 985 00:41:57,020 --> 00:42:00,940 and to have kind of a mindset of recognizing like, 986 00:42:00,940 --> 00:42:05,620 okay, if I'm experiencing these symptoms, these realities 987 00:42:05,620 --> 00:42:08,020 if people are, you know, paying more attention 988 00:42:08,020 --> 00:42:10,740 to the shift in conversation that's taking place 989 00:42:10,740 --> 00:42:14,260 or positioning me as a thought leader 990 00:42:14,260 --> 00:42:19,260 which requires a really deep level of self-awareness too. 991 00:42:19,300 --> 00:42:21,500 You know, being able to look at 992 00:42:21,500 --> 00:42:23,300 both your self-awareness perspective 993 00:42:23,300 --> 00:42:27,260 and the world's perspective of you. 994 00:42:27,260 --> 00:42:29,740 You have to be willing to take a big step back 995 00:42:29,740 --> 00:42:30,620 to listen to that. 996 00:42:30,620 --> 00:42:32,260 So thank you. 997 00:42:32,260 --> 00:42:33,460 That's beautifully said. 998 00:42:33,460 --> 00:42:35,260 Anything else you would like to add? 999 00:42:37,900 --> 00:42:39,380 I think you hit it. 1000 00:42:39,380 --> 00:42:41,780 Yeah, I mean, it feels really complete. 1001 00:42:41,780 --> 00:42:43,700 And I would just say, you know 1002 00:42:43,700 --> 00:42:45,340 I think there's three core values 1003 00:42:45,340 --> 00:42:47,180 that I know I personally lean into 1004 00:42:47,180 --> 00:42:50,260 to be able to hold the container 1005 00:42:50,260 --> 00:42:52,060 for so many amazing communities. 1006 00:42:52,060 --> 00:42:54,060 As I get to be the leader or the visionary 1007 00:42:54,060 --> 00:42:56,740 the mentor to so many in partnership 1008 00:42:56,740 --> 00:42:59,100 with so many visionary leaders, right? 1009 00:42:59,100 --> 00:42:59,940 Right. 1010 00:42:59,940 --> 00:43:02,860 And so for me, there's three core components 1011 00:43:02,860 --> 00:43:07,620 that I often invite my clients to think about. 1012 00:43:07,620 --> 00:43:09,660 And I wanna encourage each of us to think about this 1013 00:43:09,660 --> 00:43:10,580 if you're willing. 1014 00:43:11,460 --> 00:43:15,900 And the first one is the value of love, right? 1015 00:43:15,900 --> 00:43:17,860 We hear a lot about communities 1016 00:43:17,860 --> 00:43:20,500 and having to create like fractions, like, 1017 00:43:20,500 --> 00:43:22,340 oh, you have to stand for something 1018 00:43:22,340 --> 00:43:25,620 and everyone else is the enemy and all this stuff. 1019 00:43:25,620 --> 00:43:27,420 Okay, I guess so. 1020 00:43:27,420 --> 00:43:29,300 Or you can just be really convicted 1021 00:43:29,300 --> 00:43:31,260 by the thing that you really care about 1022 00:43:31,260 --> 00:43:34,020 and bring along people that also give, you know 1023 00:43:34,020 --> 00:43:38,340 a lot of love to that same topic or that, right? 1024 00:43:38,340 --> 00:43:39,940 And changes everything. 1025 00:43:39,940 --> 00:43:42,180 Love, the idea of love and choosing to come 1026 00:43:42,180 --> 00:43:44,540 from the energy of love and the essence of love 1027 00:43:44,540 --> 00:43:47,820 into every conversation, every interaction 1028 00:43:47,820 --> 00:43:49,940 even when it's hard and that person 1029 00:43:49,940 --> 00:43:52,900 on the other end is like a stinky person, you know 1030 00:43:52,900 --> 00:43:55,300 not just like meaning by smell, but like. 1031 00:43:55,300 --> 00:43:56,900 Yeah, they're difficult. 1032 00:43:56,900 --> 00:43:58,300 Yeah. 1033 00:43:58,300 --> 00:44:01,140 How do we pause for a minute and come back to ourselves 1034 00:44:01,140 --> 00:44:02,620 before we go into those conversations 1035 00:44:02,620 --> 00:44:03,660 so we can come from love? 1036 00:44:03,660 --> 00:44:05,860 I had a conversation just this morning 1037 00:44:05,860 --> 00:44:08,500 that could have gone really ugly. 1038 00:44:08,500 --> 00:44:11,100 And I had it like, cause I'd gotten a text 1039 00:44:11,100 --> 00:44:13,620 and it just looked, you know, it just wasn't great 1040 00:44:13,620 --> 00:44:15,380 the way in which it was being presented. 1041 00:44:15,380 --> 00:44:20,020 And I just was like, okay, it's time to practice, right? 1042 00:44:20,020 --> 00:44:22,180 I came into that conversation, Jackson 1043 00:44:22,180 --> 00:44:23,980 it was one of the most transformative conversations 1044 00:44:23,980 --> 00:44:24,860 for both of us. 1045 00:44:25,780 --> 00:44:28,740 And it was, and it was because I made that choice. 1046 00:44:28,740 --> 00:44:31,660 I chose to show up in conversation from love. 1047 00:44:31,660 --> 00:44:33,020 I love that. 1048 00:44:33,020 --> 00:44:37,660 The second value is courage, 100% courage 1049 00:44:37,660 --> 00:44:41,460 because when we make the choice to be visionary 1050 00:44:41,460 --> 00:44:44,660 the number one thing that stops what I believe 1051 00:44:44,660 --> 00:44:46,940 leaders have big vision from leaders to actually create 1052 00:44:46,940 --> 00:44:49,020 and make that vision happen is courage. 1053 00:44:49,020 --> 00:44:52,100 It's the invitation of the yes, 1054 00:44:52,100 --> 00:44:54,540 the invitation to get up anyway, 1055 00:44:54,540 --> 00:44:57,860 even after we fell down and we hurt ourselves badly. 1056 00:44:57,860 --> 00:45:01,700 It's to share the thing that is not popular, 1057 00:45:01,700 --> 00:45:05,180 but right for the moment with love and with respect. 1058 00:45:06,300 --> 00:45:09,700 And then the final value to bring in is to me personally 1059 00:45:09,700 --> 00:45:11,020 it's adventure, right? 1060 00:45:11,020 --> 00:45:14,820 Because once we have love and we have the courage 1061 00:45:14,820 --> 00:45:16,780 and we start to say yes and invite in 1062 00:45:16,780 --> 00:45:18,300 guess what we get to be on? 1063 00:45:18,300 --> 00:45:21,060 An adventure, like a massive adventure. 1064 00:45:21,060 --> 00:45:22,580 And it's the openness. 1065 00:45:22,580 --> 00:45:25,100 Adventure to me is like an umbrella for openness 1066 00:45:26,180 --> 00:45:31,180 love or love, but play, openness and play and curiosity 1067 00:45:33,260 --> 00:45:38,260 and awareness to what else and what else and what else, right? 1068 00:45:38,260 --> 00:45:40,100 I love it. 1069 00:45:40,100 --> 00:45:42,340 That's really, really powerful. 1070 00:45:42,340 --> 00:45:46,620 So that's how I would say is that to do all this gorgeous 1071 00:45:46,620 --> 00:45:50,100 stuff, those three, bring those three values in 1072 00:45:50,100 --> 00:45:54,340 allows us and empowers us to go forward and rise. 1073 00:45:54,340 --> 00:45:55,180 So cool. 1074 00:45:55,180 --> 00:45:57,860 That's so aligned with first class business too what we do. 1075 00:45:57,860 --> 00:45:58,700 Oh my God. 1076 00:45:58,700 --> 00:46:01,460 That's one of the reasons why we resonate so well. 1077 00:46:01,460 --> 00:46:05,620 So what's the best way for people to connect to the immersion? 1078 00:46:05,620 --> 00:46:07,060 That's a great question. 1079 00:46:07,060 --> 00:46:09,380 I would say the best way LinkedIn, 1080 00:46:09,380 --> 00:46:14,380 feel free to go to LinkedIn or if you want to get to know 1081 00:46:14,380 --> 00:46:18,060 more of this work, the podcast, I mean, it launched today 1082 00:46:19,020 --> 00:46:23,020 and the first six episodes that we'll be airing are all 1083 00:46:23,020 --> 00:46:26,340 like foundational Maruxa is not interviewing anyone, 1084 00:46:26,340 --> 00:46:30,140 just really foundational concepts to really engage in. 1085 00:46:30,140 --> 00:46:32,580 So if they go to revolutionary communities.com 1086 00:46:32,580 --> 00:46:37,580 forward slash podcast, that will be a great place to land in. 1087 00:46:38,220 --> 00:46:39,540 You'll see the, yep. 1088 00:46:39,540 --> 00:46:44,540 You'll see all of our episodes that are currently published 1089 00:46:44,580 --> 00:46:47,540 and you'll also get a chance to join. 1090 00:46:47,540 --> 00:46:49,740 We're about to launch a community where we're gonna be 1091 00:46:49,740 --> 00:46:54,100 going deeper into each of these episodes as a community. 1092 00:46:54,100 --> 00:46:56,860 So you can also subscribe to whichever 1093 00:46:56,860 --> 00:46:58,980 on whichever platform from there as well. 1094 00:46:58,980 --> 00:47:00,180 Awesome Maruxa. 1095 00:47:00,180 --> 00:47:01,140 It's been so great to have you. 1096 00:47:01,140 --> 00:47:02,700 Thank you so much for your time today. 1097 00:47:02,700 --> 00:47:06,300 Visionary pros out there, eat this up, 1098 00:47:06,300 --> 00:47:09,540 share this with friends, people who you want to succeed 1099 00:47:09,540 --> 00:47:10,860 and thrive in your communities. 1100 00:47:10,860 --> 00:47:13,860 Part of the process of building a community is being able 1101 00:47:13,860 --> 00:47:16,380 to lead it, but also another big part of it is being able 1102 00:47:16,380 --> 00:47:20,900 to exist within it to follow and being able to learn 1103 00:47:20,900 --> 00:47:24,180 how to apply these principles in communities 1104 00:47:24,180 --> 00:47:25,620 that you already exist within. 1105 00:47:25,620 --> 00:47:27,780 We are all part of many communities out there. 1106 00:47:27,780 --> 00:47:30,780 So thank you again for all your time Maruxa. 1107 00:47:30,780 --> 00:47:32,340 Best wishes with the podcast. 1108 00:47:32,340 --> 00:47:33,980 I know we'll be staying in touch. 1109 00:47:33,980 --> 00:47:35,100 Thank you for being a friend 1110 00:47:35,100 --> 00:47:37,060 and a phenomenal leader in this world. 1111 00:47:37,060 --> 00:47:38,140 Thank you so much Jackson. 1112 00:47:38,140 --> 00:47:39,580 It's been a pleasure to be here with you 1113 00:47:39,580 --> 00:47:44,300 and all of those that are able to be here with us today. 1114 00:47:44,300 --> 00:47:45,580 Absolutely. Take care of vision pros. 1115 00:47:45,580 --> 00:47:47,020 We'll see you soon. 1116 00:47:47,020 --> 00:47:48,380 Thank you for being here today. 1117 00:47:48,380 --> 00:47:50,860 I'm really happy that you tuned in to vision pros live. 1118 00:47:50,860 --> 00:47:53,540 I'm looking forward to seeing your reactions 1119 00:47:53,540 --> 00:47:55,780 as these episodes continue to move forward. 1120 00:47:55,780 --> 00:47:57,500 This is gonna get more and more fun. 1121 00:47:57,500 --> 00:47:59,300 We'll have more and more engagement as well. 1122 00:47:59,300 --> 00:48:01,420 We invite people to participate in the show 1123 00:48:01,420 --> 00:48:03,780 and thank you for giving us your time and attention. 1124 00:48:03,780 --> 00:48:29,780 Have an excellent time building out.