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They're like, go, go.

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All right, cool.

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Thanks, I appreciate you, man.

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So yeah, as I mentioned, when I grow up,

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I wanna be like you, man.

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So leadership wise, like, did you start young in leadership?

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Did you figure it out late?

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What's the secret?

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Sure, I guess it kind of fell into my lap naturally.

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I guess when you say that,

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the first thing that comes to mind would be high school.

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Did things like student government and journalism,

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which led me to positions where I'm often talking to people

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and trying to kind of learn about their needs and wants,

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and then figure out like how that can drive with mine.

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So that's probably where it first.

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All right, welcome in to Vision Pros Live.

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With Jackson Calame, I'm your show host.

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We will be doing interviews for visionary entrepreneurs

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and guest leaders who are building

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fantastic visions out there.

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["Vision Pros Live"]

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All right, welcome in to Vision Pros Live.

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I'm your host, Jackson Calame,

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founder and CEO of First Class Business.

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And today's episode features somebody

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who I have extreme, extreme respect for.

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And I'm so excited to make him a long-term friend in life.

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I hope he sticks around because I did this series

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on LinkedIn with LinkedIn Automation,

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where I've got my messages going, right?

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And you always want to create a message

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that's inviting, open-ended,

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allows people to realize that you have a purpose

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that matters, right?

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So here was mine.

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And if you want to use this for yours, fantastic.

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I'd love to see it go viral.

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I think it's a good subject.

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I said, can I get your opinion on leadership?

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And so we had a lot of really positive responses to that.

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We had a lot of negative responses too.

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In fact, we got more negative responses than I anticipated.

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And people who were in amazing leadership positions

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who acted beyond childish, and I get it.

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You can hate against the spam world,

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but when you're slamming the door

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on good people with good intent,

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that you get mail of automation every day.

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Some that's good, some that's bad.

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Anyway, I'm getting off topic here.

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I got tons, I got hundreds of great responses.

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And hands down, Ryan Giordano's

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was my absolute favorite response.

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And I really loved his take on leadership,

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and it made me dive deeper and deeper with him.

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We became friends over the matter.

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We masterminded the subject a little bit after that.

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And so today's gonna be a treat to have him on.

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Now, before I bring Ryan on,

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I want to announce our sponsors.

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You'll notice we have two new sponsors

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up here in the corner.

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We still love Able Health, by the way.

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We still love Rick at Epiphany.

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And there's just an amazing opportunity

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to showcase more great value to the world.

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CapShow is our hidden secret for creating our content

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for our show, post show.

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What does that mean?

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We upload the episodes to CapShow.

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And then CapShow's AI, they call it,

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they have this little phrase about humanity

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where they put a little AI in the humanity aspect.

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They're very dedicated to the personal touch and experience,

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but they've trained this AI to do a really good job

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of breaking down all of what I say

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and Ryan says in the show to create social media posts,

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to create LinkedIn articles, blogs, et cetera.

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You can literally go through and just click on these buttons

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to get all the content generated that you need,

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which allows you not to have to go into incubation mode.

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You can be in superior creative genius mode,

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and you can be in the mode where you're like,

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wow, okay, I can now assess in here

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which aspects of the puzzle I want to pull together

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to create shorts and reels and things of that nature.

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Creative Studio takes that even a step further

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and it does audio sound bites.

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And I haven't explored the depths.

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In fact, Jaime knows more than me about all the features,

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but one of the things that I love the most about CapShow

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is the community behind it.

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So we actually get to go in and participate

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in these masterminds that they do.

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They talk just about how to podcast.

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We're new to this.

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Like we're doing the best we can to make sure

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that every show that comes out is awesome.

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But at the end of the day,

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we're gonna get more and more awesome

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as we collaborate with minds like theirs.

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So they're working with more than 100 to 1,000 entrepreneurs

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somewhere in that range,

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building out podcasts and scaling and growing.

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So they're getting all of the insider secrets

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and then they're turning around to their community

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and sharing those as much as they can,

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as authentically, as profoundly as they can.

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I love the way the team portrays themselves

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and how they engage with people.

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It has been so fun to be part of that.

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So if you're looking for a system to advance your reach

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and create content for you,

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so you're not stuck on the content treadmill

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of just like trying to think of things to write,

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I hate doing that.

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And it's just not, it's not as authentic.

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Then consider doing your own show

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and consider of course using CapShow with live videos,

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videos that you've done in the past, et cetera,

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to create your content.

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It is a blessing.

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And now that also leads us to Icon Maker Live.

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We hosted Cheryl last week and Cheryl's partner

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with Tom Matson, Cheryl Plouffe, by the way.

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I don't know if it's Plouffe.

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I gotta get it right, or Plouffe.

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But part of that problem for me

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is I speak Spanish fluently.

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And so my nature is to go to the open O's

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and the open O sounds.

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So Cheryl, forgive me, my friend.

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But anyway, I'm distracting from the subject.

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Icon Maker Live is happening at the end of this month

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and they're going to have a thousand people

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at this virtual event conference,

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20 who are live in person in Charleston, South Carolina.

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I'm also going to go and attend this event

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where they're showing podcasters

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how to launch seven figure podcasts.

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By the way, Tom Matson has launched more than 80 businesses

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over his lifetime.

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And he knows a lot about distribution,

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coaching, how to show up on camera.

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Cheryl as well spent more than 20,000 hours

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in broadcast journalism, being on TV, rocking the mic,

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not stopping to say words like, I'm like I do.

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She's a great presenter, she's a great trainer.

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She's also extremely empathetic

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and has an amazing way of helping you feel comfortable

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in that environment when you may not be as polished

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as others rather than condescending.

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So I've absolutely loved getting to know them

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and seeing what they're building.

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If you want to check that out,

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Icon Maker Live has a general admission,

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I think for around $97 and that's to get access

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to several of the days.

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And there's a VIP experience where you get post-event access

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to each of the leaders and speakers

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that have their own sessions.

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It's all broken down on icommakerlive.com,

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which we just updated the copy for by the way,

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and made it a little bit more streamlined

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to help make sure that the messaging was clear as possible

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so people understand the value

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that they're going to be throwing down

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at this amazing conference.

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So we're very excited to be involved in that.

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Grateful to have them as a sponsor.

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And I would say more important than all of those agendas

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is the Water Project.

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There are people in this world who, you know,

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I don't want to cry, I don't want to make you cry,

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but they don't have water, clean drinking water.

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And there are people dying because of this

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on a regular basis.

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And so if you're crying right now, again, my apologies,

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but at the same time, if you're crying

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and you happen to have an extra dollar in your hand,

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then do us all a favor, please go to the Water Project,

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donate, it will make you feel good.

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And the process of also getting to help somebody

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with the essentials that they need in life

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in order to survive and have a chance

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at thriving in this world.

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We have an amazing opportunity to impact in that regard.

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So without further ado, Ryan Jordan is going to be coming on.

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We're going to be talking about leadership.

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We're going to be talking about his company, Growth Wave.

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We're going to be talking about,

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it was something I had never heard before,

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the Sunday, something about Sundays, blues at night.

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You have to teach me this, Ryan.

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This is a corporate concept.

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And so I don't spend a lot of time in corporate America.

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I spend a lot of time with startups

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and fast growing companies.

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And so I've avoided that bureaucracy for a long time

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because I was not a leader cut out for it.

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To be honest with you, that was me.

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I had a lot to learn about leadership

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throughout my 20s, early 30s.

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And I continue to look at how can I be the best leader

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possible for those that I serve.

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And it's people like Ryan who I'm pulling around myself

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saying, man, I would love the wisdom that you have.

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So with that said, this is very much a personal episode

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as much as it is knowing that this is going to help

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other great entrepreneurs out there who would benefit

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tremendously from learning how to make more space

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and create more inspiration for those that they teach.

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And so Ryan, without further ado,

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thank you so much for being here today

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and honoring us with your time and presence.

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Thanks for having me.

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I'm excited to talk about the Sunday Scaries

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and many of the things in that space.

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The Sunday blues is pretty close, so I love it.

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There it is, Sunday Scaries, I love that.

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And that concept comes from the idea,

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what I understood of it was that people who on Sunday night

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are kind of dreading going back to work on Monday,

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going back to that office environment

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where they have to go through the drudgery of work.

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And I haven't had that experience in a very long time.

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Oh, well, since 2020 when it was the only time

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I went back into an office was when everybody escaped offices,

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I went back into it.

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And by the end of that experience, I have an inkling,

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I know what it was like to work in that environment

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where you just are not connected anymore.

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But that's a very small experience for somebody

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who's 35 now.

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I haven't had jobs like that, but I do see the office

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and I don't find it funny because I can't relate to it.

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But I know what lots of people do.

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So what the heck are Sunday Scaries

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and how do you overcome them?

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Yeah, wonderful question.

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Well, so it's a term that kind of emerged

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more from like a cultural phenomenon,

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which maybe sounds like giving a fancy title

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to just what I'm actually describing,

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which I think is people who drink or consume drugs

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or do other things to kind of numb themselves

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from the pain that they associate with work

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over the weekends.

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And then when they wake up on a Sunday and they're like,

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ooh, like I just ignored this feeling all weekend,

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now I've got the Sunday Scaries.

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So that's really the first time I heard it was more like,

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I've been kind of numbing myself

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and now I have to face this thing.

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And I'm nervous about that.

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Over time that phrase has caught on

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and it's more relatable.

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So I think you hear more and more people describing it.

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And when they said the Sunday Scaries,

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they're not necessarily saying I was hung over.

262
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They're just saying, I feel the pit of my stomach

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dropping out.

264
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I feel nervousness around re-approaching work.

265
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If you really start to ask like what's going on there,

266
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yeah, it's numbing or kind of ignoring or neglecting

267
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something that they know they're gonna have to face

268
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in the future.

269
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And we all know what that feels like.

270
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Yes, and entrepreneurs and visionaries,

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like I think a lot of us are able to protect our brains

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and our hearts from those realities,

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but we're not doing ourselves any services

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by forgetting that so many people out there face this.

275
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And so Sunday Scaries, munchies,

276
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I know that also sounds like a synonym for some people

277
00:10:41,160 --> 00:10:43,480
in that respect based on what you said.

278
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And then the other one that came to mind was quiet quitting.

279
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That became really popular last year

280
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from what I saw based on articles.

281
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And so that's another element that people are having to face

282
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and that leaders need to get ahead of.

283
00:10:59,640 --> 00:11:02,520
So let's talk real quick, Ryan,

284
00:11:02,520 --> 00:11:04,520
who should be listening right now?

285
00:11:04,520 --> 00:11:06,560
Why should they listen to you?

286
00:11:06,560 --> 00:11:08,600
You look 19, I know you're not.

287
00:11:08,600 --> 00:11:11,620
And what are they going to get out of today's show?

288
00:11:12,580 --> 00:11:13,920
Well, I'm getting to the age where it's hard to realize

289
00:11:13,920 --> 00:11:14,760
that's a compliment.

290
00:11:14,760 --> 00:11:17,240
It used to be a hindrance in life to look younger.

291
00:11:17,240 --> 00:11:18,700
Now I'm starting to appreciate it as a compliment.

292
00:11:18,700 --> 00:11:19,640
So thank you.

293
00:11:19,640 --> 00:11:22,440
So I appreciate that.

294
00:11:22,440 --> 00:11:24,040
My background is in the corporate world.

295
00:11:24,040 --> 00:11:25,840
I've spent 10 years working at tech companies

296
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out in Silicon Valley.

297
00:11:26,840 --> 00:11:30,520
And usually my function, my reason for being there

298
00:11:30,520 --> 00:11:33,080
is to help keep employees engaged in their work.

299
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That's the number one focus.

300
00:11:34,360 --> 00:11:35,880
There's a bunch of different ways that we do that.

301
00:11:35,880 --> 00:11:37,640
There's different ways that it's measured,

302
00:11:37,640 --> 00:11:39,960
but you can consider that the common denominator underneath

303
00:11:39,960 --> 00:11:43,240
is how do we keep people excited and engaged in their work?

304
00:11:43,240 --> 00:11:45,280
Not just from the perspective of keeping them trapped

305
00:11:45,280 --> 00:11:47,880
at a company, but keeping them legitimately excited

306
00:11:47,880 --> 00:11:49,520
and interested in what they're doing.

307
00:11:49,520 --> 00:11:52,200
And so I strike a balance between figuring out

308
00:11:52,200 --> 00:11:53,560
what companies feel they need

309
00:11:53,560 --> 00:11:54,680
and what people feel they need

310
00:11:54,680 --> 00:11:57,840
and trying to create solutions that meet in the middle.

311
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I love that.

312
00:11:58,680 --> 00:12:00,160
You worked, go ahead, go ahead, go ahead.

313
00:12:00,160 --> 00:12:01,000
I'm just gonna add.

314
00:12:01,000 --> 00:12:03,000
So I've mostly been in the background,

315
00:12:03,000 --> 00:12:04,000
in the corporate background.

316
00:12:04,000 --> 00:12:05,520
But I wanna tell everyone that's listening,

317
00:12:05,520 --> 00:12:08,400
I've also spent the past 18 months working for myself.

318
00:12:08,400 --> 00:12:09,880
So I was always curious.

319
00:12:09,880 --> 00:12:12,240
It's great to have value through an organization,

320
00:12:12,240 --> 00:12:14,480
through a full-time job, but I really was curious,

321
00:12:14,480 --> 00:12:15,920
like, am I valuable on my own?

322
00:12:15,920 --> 00:12:17,120
Which sounds like a sad question,

323
00:12:17,120 --> 00:12:19,400
but I think it's important for all of us to explore.

324
00:12:19,400 --> 00:12:22,480
So I spent the past 18 months doing private coaching

325
00:12:22,480 --> 00:12:24,600
and also being hired through contracts

326
00:12:24,600 --> 00:12:26,600
by companies to coach inside of their companies.

327
00:12:26,600 --> 00:12:28,240
That's what I've been up to recently.

328
00:12:28,240 --> 00:12:29,760
Brother, I would just want you to imagine,

329
00:12:29,760 --> 00:12:31,040
you don't have to close your eyes on this,

330
00:12:31,040 --> 00:12:34,720
but hear what I say, know that if I was on a stage

331
00:12:34,720 --> 00:12:37,240
with 100,000 people in front of us and I told you,

332
00:12:37,240 --> 00:12:42,240
Ryan, you are beyond valuable on your own.

333
00:12:42,440 --> 00:12:45,600
You would have a standing ovation right now.

334
00:12:45,600 --> 00:12:46,440
You really would.

335
00:12:46,440 --> 00:12:47,280
Yeah, I appreciate that.

336
00:12:47,280 --> 00:12:49,920
And try to, I just encourage you and invite you

337
00:12:49,920 --> 00:12:53,760
to internalize the reality of that because you are.

338
00:12:53,760 --> 00:12:55,120
You're showing up in a great way to serve.

339
00:12:55,120 --> 00:12:57,360
Now I wanna get to go back a little bit

340
00:12:57,360 --> 00:12:59,880
of that corporate reality because your corporates

341
00:12:59,880 --> 00:13:04,480
are some of the dream jobs that I think a lot of people,

342
00:13:04,480 --> 00:13:07,240
especially young folks are like, oh my gosh,

343
00:13:07,240 --> 00:13:09,160
I would love to work for those environments.

344
00:13:09,160 --> 00:13:11,200
And they were environments that were smart enough

345
00:13:11,200 --> 00:13:14,560
to hire somebody to do exactly what you were designed to do.

346
00:13:14,560 --> 00:13:15,800
They probably wasn't perfect,

347
00:13:15,800 --> 00:13:17,760
but if I remember correctly,

348
00:13:17,760 --> 00:13:19,520
was Pandora one of those companies?

349
00:13:19,520 --> 00:13:20,360
Yes, yeah.

350
00:13:20,360 --> 00:13:21,200
Yeah, that caught my eye.

351
00:13:21,200 --> 00:13:23,120
I was like, ooh, who would have Pandora?

352
00:13:23,120 --> 00:13:24,360
I was like, that's gotta be amazing.

353
00:13:24,360 --> 00:13:25,200
That's gonna be so cool.

354
00:13:25,200 --> 00:13:26,440
It's probably just fun and music all the,

355
00:13:26,440 --> 00:13:28,480
and I know it's not, but.

356
00:13:28,480 --> 00:13:30,240
The surprising amount was, yes.

357
00:13:30,240 --> 00:13:31,520
Oh, that's so cool.

358
00:13:31,520 --> 00:13:34,400
So yeah, this is the jobs that even entrepreneurs

359
00:13:34,400 --> 00:13:36,080
can be jealous of.

360
00:13:36,080 --> 00:13:37,680
And I will admit that.

361
00:13:37,680 --> 00:13:41,720
So thank you for the authentic walkthrough

362
00:13:41,720 --> 00:13:44,680
of how it can be scary to go out on your own.

363
00:13:44,680 --> 00:13:47,160
But let's talk first about what are some

364
00:13:47,160 --> 00:13:50,680
of the other companies that you worked for

365
00:13:50,680 --> 00:13:53,800
that people have heard of and are aware of in the world?

366
00:13:53,800 --> 00:13:55,680
Sure, I mean, you might have to be in this space.

367
00:13:55,680 --> 00:13:57,160
I think the goal is to not have to be

368
00:13:57,160 --> 00:13:58,160
and start to hear them.

369
00:13:58,160 --> 00:14:00,640
Pandora is certainly probably the most reputable.

370
00:14:00,640 --> 00:14:01,760
The other two companies I spent,

371
00:14:01,760 --> 00:14:03,760
so I was there for three and a half years at Pandora.

372
00:14:03,760 --> 00:14:05,080
Three and a half years at Pandora.

373
00:14:05,080 --> 00:14:07,120
That's a lot of time to gain a lot of insight.

374
00:14:07,120 --> 00:14:09,760
Yes, and it did set a pretty unfair bar

375
00:14:09,760 --> 00:14:12,080
for what work life could be like at a company

376
00:14:12,080 --> 00:14:13,760
because we did have concert breaks

377
00:14:13,760 --> 00:14:15,120
in the middle of the day sometimes.

378
00:14:15,120 --> 00:14:16,160
That's true.

379
00:14:16,160 --> 00:14:17,000
So that was fantastic.

380
00:14:17,000 --> 00:14:18,000
Oh, wow.

381
00:14:18,000 --> 00:14:20,880
But the two other companies that I've spent time at,

382
00:14:20,880 --> 00:14:22,680
so I worked at a company called Blend,

383
00:14:22,680 --> 00:14:25,800
which is they essentially digitize the mortgage process

384
00:14:25,800 --> 00:14:28,200
so that banks and other types of lenders

385
00:14:28,200 --> 00:14:30,560
can help people not have to fill out paper applications.

386
00:14:30,560 --> 00:14:32,640
And that's way underselling what they're doing

387
00:14:32,640 --> 00:14:33,480
and what they're capable of.

388
00:14:33,480 --> 00:14:34,760
But that's kind of how I did it

389
00:14:34,760 --> 00:14:36,920
because it helps speed up that process.

390
00:14:36,920 --> 00:14:38,440
It's hard to compete with Pandora.

391
00:14:38,440 --> 00:14:39,280
Yeah.

392
00:14:39,280 --> 00:14:41,400
Yeah, and then the other place I've worked

393
00:14:41,400 --> 00:14:42,640
is a company called Gong,

394
00:14:42,640 --> 00:14:45,360
and they do like a sales recording software.

395
00:14:45,360 --> 00:14:46,840
And again, I'm probably underselling it,

396
00:14:46,840 --> 00:14:49,400
but what they do here is that they record conversations

397
00:14:49,400 --> 00:14:51,160
like this, especially if I was say,

398
00:14:51,160 --> 00:14:52,640
trying to sell you on something,

399
00:14:52,640 --> 00:14:54,960
and then it allows me to analyze the call afterwards.

400
00:14:54,960 --> 00:14:56,800
And so I worked there for a year

401
00:14:56,800 --> 00:14:58,280
and learned a lot about that as well.

402
00:14:58,280 --> 00:14:59,440
Okay, that's good.

403
00:14:59,440 --> 00:15:01,240
I'm glad I at least have a connection with that one

404
00:15:01,240 --> 00:15:04,240
because as I was president of a solar company

405
00:15:04,240 --> 00:15:08,320
whose name I won't mention, for good reasons,

406
00:15:08,320 --> 00:15:12,200
but for good reasons in that you don't want to work

407
00:15:12,200 --> 00:15:14,560
with that company, I will say that.

408
00:15:14,560 --> 00:15:16,200
Now let's go back to Gong now.

409
00:15:16,200 --> 00:15:19,200
I was researching all of these different softwares

410
00:15:19,200 --> 00:15:23,560
for the sales team in terms of what are we gonna use

411
00:15:23,560 --> 00:15:28,080
to track the return rate,

412
00:15:28,080 --> 00:15:29,600
what we're gonna use to track,

413
00:15:29,600 --> 00:15:31,560
quality of call assurance and all that stuff.

414
00:15:31,560 --> 00:15:33,760
And that was one of the entities that had

415
00:15:33,760 --> 00:15:36,520
some of the more impressive case study materials

416
00:15:36,520 --> 00:15:38,560
to help you understand the value of what you were getting.

417
00:15:38,560 --> 00:15:41,760
There was a lot of little concepts that I learned,

418
00:15:41,760 --> 00:15:45,640
even as a seasoned sales individual,

419
00:15:45,640 --> 00:15:49,280
I was like, ooh, I should have known this as a manager.

420
00:15:49,280 --> 00:15:52,880
Oh, cool, these reports, I never ran these before.

421
00:15:52,880 --> 00:15:54,400
There's a whole checklist of ways

422
00:15:54,400 --> 00:15:56,240
that can be more valuable to companies in the future.

423
00:15:56,240 --> 00:15:58,560
So I was definitely impressed with that.

424
00:15:58,560 --> 00:16:01,280
And I can see that you can read their materials

425
00:16:01,280 --> 00:16:05,040
and you can feel the power of the company culture behind it.

426
00:16:05,040 --> 00:16:06,920
And that's usually a great sign.

427
00:16:06,920 --> 00:16:08,640
I wanna digress though,

428
00:16:08,640 --> 00:16:10,480
and we're going all over the map right now guys,

429
00:16:10,480 --> 00:16:12,040
but there's just some cool things.

430
00:16:12,040 --> 00:16:16,080
Pandora concerts, who performed?

431
00:16:16,080 --> 00:16:18,440
Are these bands that we know that came in to do concerts?

432
00:16:18,440 --> 00:16:20,160
Yeah, yeah, yeah.

433
00:16:20,160 --> 00:16:21,000
I mean, it was a pretty cool,

434
00:16:21,000 --> 00:16:22,400
I mean, from my perspective,

435
00:16:22,400 --> 00:16:23,920
it looked like an employee perk, right?

436
00:16:23,920 --> 00:16:25,440
Like you're getting to essentially like-

437
00:16:25,440 --> 00:16:26,360
Absolutely.

438
00:16:26,360 --> 00:16:27,960
The first time someone, my manager said,

439
00:16:27,960 --> 00:16:30,200
yeah, we're gonna go watch,

440
00:16:30,200 --> 00:16:31,800
Third Eye Blind or someone like that,

441
00:16:31,800 --> 00:16:33,080
do a couple of tracks.

442
00:16:33,080 --> 00:16:35,560
And you're like, so I can get it from my desk

443
00:16:35,560 --> 00:16:36,380
and stop working.

444
00:16:36,380 --> 00:16:37,800
And they're like, yeah, come on.

445
00:16:37,800 --> 00:16:40,520
And it's pretty incredible.

446
00:16:40,520 --> 00:16:41,880
But what was going on behind the scenes,

447
00:16:41,880 --> 00:16:43,080
which I think is even more intelligent

448
00:16:43,080 --> 00:16:45,040
from a business perspective is that

449
00:16:45,040 --> 00:16:46,380
they were bringing in bands

450
00:16:46,380 --> 00:16:48,560
to also show them their data on Pandora.

451
00:16:48,560 --> 00:16:50,280
So band comes into the office,

452
00:16:50,280 --> 00:16:53,040
they get to see where are people listening to their music,

453
00:16:53,040 --> 00:16:53,960
like geographically,

454
00:16:53,960 --> 00:16:56,600
so that they could maybe think about how to build a tour.

455
00:16:56,600 --> 00:16:58,680
They might get information on like what age groups

456
00:16:58,680 --> 00:16:59,520
and another, you know,

457
00:16:59,520 --> 00:17:01,160
there's not a ton of information available,

458
00:17:01,160 --> 00:17:02,520
but whatever Pandora had access to,

459
00:17:02,520 --> 00:17:03,600
they're willing to share.

460
00:17:03,600 --> 00:17:04,880
So artists can better understand

461
00:17:04,880 --> 00:17:05,880
and connect with their audience,

462
00:17:05,880 --> 00:17:07,400
what I think is so important.

463
00:17:07,400 --> 00:17:08,400
Oh my gosh.

464
00:17:08,400 --> 00:17:12,400
That is like the most brilliant element

465
00:17:12,400 --> 00:17:15,160
of sales strategy I've ever heard too,

466
00:17:15,160 --> 00:17:17,400
because Pandora, when I looked it up,

467
00:17:17,400 --> 00:17:18,840
when I was with Restaurant Connect

468
00:17:18,840 --> 00:17:20,200
and running that company,

469
00:17:20,200 --> 00:17:23,440
we were looking for distribution advertising opportunities.

470
00:17:23,440 --> 00:17:24,820
I thought it might be a good opportunity.

471
00:17:24,820 --> 00:17:25,880
So I called Pandora up

472
00:17:25,880 --> 00:17:27,760
and I got my quote for $10,000 a month

473
00:17:27,760 --> 00:17:29,560
and stuck my tail between my legs

474
00:17:29,560 --> 00:17:32,560
and walked away terrified.

475
00:17:32,560 --> 00:17:34,240
I'm like, oh my gosh, that's amazing.

476
00:17:34,240 --> 00:17:35,240
That would be so cool to do.

477
00:17:35,240 --> 00:17:38,280
But so they're bringing the bands in,

478
00:17:38,280 --> 00:17:40,080
having this experience with them,

479
00:17:40,080 --> 00:17:42,760
creating this camaraderie experience,

480
00:17:42,760 --> 00:17:46,760
like where it's just, it's an experiential opportunity.

481
00:17:46,760 --> 00:17:48,820
And then it's like, well,

482
00:17:48,820 --> 00:17:52,280
why would you not run your tour

483
00:17:52,280 --> 00:17:54,360
through the Pandora advertising platform?

484
00:17:54,360 --> 00:17:56,400
You got all these raving fans here at this place too.

485
00:17:56,400 --> 00:17:58,280
They now love us and are gonna support us well.

486
00:17:58,280 --> 00:18:03,280
Like what a brilliant way to honor the prospect

487
00:18:04,660 --> 00:18:07,840
and showcase your capabilities at the same time

488
00:18:07,840 --> 00:18:11,400
while massively improving a work-life balance,

489
00:18:11,400 --> 00:18:14,480
culture type thing that you're never gonna get

490
00:18:14,480 --> 00:18:16,240
at most other companies.

491
00:18:16,240 --> 00:18:18,080
It's like almost a once in a lifetime opportunity

492
00:18:18,080 --> 00:18:19,600
for everybody involved.

493
00:18:19,600 --> 00:18:20,940
Yeah, it was pretty powerful stuff.

494
00:18:20,940 --> 00:18:23,320
And as you pointed out there just at the end,

495
00:18:23,320 --> 00:18:25,760
it's a lot of companies struggle with,

496
00:18:25,760 --> 00:18:27,400
they message that it's important to take breaks,

497
00:18:27,400 --> 00:18:29,600
but they struggle to find ways to actually implement

498
00:18:29,600 --> 00:18:30,480
and structure that.

499
00:18:30,480 --> 00:18:33,280
And so this, I don't think it was designed for this reason,

500
00:18:33,280 --> 00:18:35,220
but it had a really nice effect of like,

501
00:18:35,220 --> 00:18:38,000
usually the shows were sometimes between 11 and one.

502
00:18:38,000 --> 00:18:39,080
And so it was around lunch,

503
00:18:39,080 --> 00:18:41,280
but it never necessarily overlapped with lunch,

504
00:18:41,280 --> 00:18:44,160
but you were encouraged to, yeah, go take 20, 30 minutes

505
00:18:44,160 --> 00:18:46,420
and listen to a band play a couple of tracks.

506
00:18:46,420 --> 00:18:47,520
And it was usually acoustic,

507
00:18:47,520 --> 00:18:49,000
but occasionally they'd bring a full setup.

508
00:18:49,000 --> 00:18:51,040
And yeah, it provided a nice break

509
00:18:51,040 --> 00:18:53,360
and a way for employees from teams

510
00:18:53,360 --> 00:18:55,080
that may not sit together and normally interact

511
00:18:55,080 --> 00:18:56,320
to also kind of connect with each other.

512
00:18:56,320 --> 00:18:58,320
You'd be sitting on a couch watching a band,

513
00:18:58,320 --> 00:18:59,680
but then on the way there and on the way back,

514
00:18:59,680 --> 00:19:01,840
you'd be talking to someone from a different department

515
00:19:01,840 --> 00:19:03,140
learning what they're focused on,

516
00:19:03,140 --> 00:19:06,000
which is a good way to kind of infuse more collaboration

517
00:19:06,000 --> 00:19:07,360
with the company too.

518
00:19:07,360 --> 00:19:08,200
Wow, okay.

519
00:19:08,200 --> 00:19:10,620
So that leads me to a deeper question

520
00:19:10,620 --> 00:19:12,400
for the more experienced entrepreneurs,

521
00:19:12,400 --> 00:19:16,320
the bigger company opportunities that are out there.

522
00:19:16,320 --> 00:19:17,240
If you're listening to this,

523
00:19:17,240 --> 00:19:19,640
this is gonna be an important opportunity

524
00:19:19,640 --> 00:19:22,080
to learn some super wisdom from Ryan.

525
00:19:22,080 --> 00:19:24,580
So I think one of the fears that a company would have

526
00:19:24,580 --> 00:19:29,480
with implementing such a reality is the repercussions, right?

527
00:19:29,480 --> 00:19:31,640
And I think of startups that I worked with

528
00:19:31,640 --> 00:19:34,520
where beer pong was every Thursday

529
00:19:34,520 --> 00:19:36,880
and people were getting slammed and hammered.

530
00:19:36,880 --> 00:19:40,000
Here I was with my Dr. Pepper and me and Kelly

531
00:19:40,000 --> 00:19:43,200
at our own little table, somewhat participating,

532
00:19:43,200 --> 00:19:44,560
but we didn't drink.

533
00:19:44,560 --> 00:19:46,800
And so we watched everybody else get slammed

534
00:19:46,800 --> 00:19:48,400
and drunk on Thursdays.

535
00:19:48,400 --> 00:19:50,000
We went back to work and did our stuff.

536
00:19:50,000 --> 00:19:51,960
And there was this awkward culture

537
00:19:51,960 --> 00:19:56,960
of no productivity taking place on days like that.

538
00:19:57,880 --> 00:20:00,680
And then there's of course the liabilities that could exist.

539
00:20:00,680 --> 00:20:03,520
So you guys could have like full on mosh pits

540
00:20:03,520 --> 00:20:04,640
in this company.

541
00:20:04,640 --> 00:20:09,200
And I'm imagining like people doing cake stands

542
00:20:09,200 --> 00:20:11,160
and things like that in the opposite Pandora,

543
00:20:11,160 --> 00:20:13,080
but I have a feeling it didn't go that far.

544
00:20:13,080 --> 00:20:14,360
How do you set the precedence

545
00:20:14,360 --> 00:20:17,720
of creating a fun environment like that,

546
00:20:17,720 --> 00:20:22,520
but controlling the rules enough to where you don't kill it,

547
00:20:22,520 --> 00:20:24,680
but you still allow it to happen

548
00:20:24,680 --> 00:20:27,760
and manage the emotions of, whoa.

549
00:20:27,760 --> 00:20:31,600
Like whereas if you just have a plain boring office, right?

550
00:20:31,600 --> 00:20:33,680
You can manage emotions.

551
00:20:33,680 --> 00:20:36,560
It seems like you can manage emotions with more control,

552
00:20:36,560 --> 00:20:39,720
but lay down the wisdom on this, Ryan.

553
00:20:39,720 --> 00:20:41,160
I'm just gonna talk to you.

554
00:20:41,160 --> 00:20:43,720
Yeah, I suppose from a baseline, like a couple of things.

555
00:20:43,720 --> 00:20:46,160
I mean, there were no mosh pits as far as I saw.

556
00:20:46,160 --> 00:20:49,120
Generally this was like an acoustic thing happening

557
00:20:49,120 --> 00:20:50,560
like feet from your desk.

558
00:20:50,560 --> 00:20:52,840
So you can picture a wide open office plan

559
00:20:52,840 --> 00:20:55,480
and we had a space, literally just a giant whiteboard

560
00:20:55,480 --> 00:20:56,960
and an open area with some couches.

561
00:20:56,960 --> 00:20:58,480
And one thing that was kind of cool

562
00:20:58,480 --> 00:20:59,960
and also kept the tone kind of mellow

563
00:20:59,960 --> 00:21:02,160
is that we would have some of the design team

564
00:21:02,160 --> 00:21:04,800
like in the hours leading up to that concert

565
00:21:04,800 --> 00:21:07,640
would actually use whiteboard pens to draw the artist's name

566
00:21:07,640 --> 00:21:09,640
like a really artistic way.

567
00:21:09,640 --> 00:21:11,680
So it would say, again, I'm using the same example

568
00:21:11,680 --> 00:21:12,520
but like third eye blind

569
00:21:12,520 --> 00:21:14,640
and they would draw it in a really creative way.

570
00:21:14,640 --> 00:21:16,960
And then that would become some kind of like art

571
00:21:16,960 --> 00:21:18,240
that would get used and things like that,

572
00:21:18,240 --> 00:21:19,320
which I thought was cool.

573
00:21:19,320 --> 00:21:22,840
But here's the real answer to that, which is,

574
00:21:22,840 --> 00:21:24,240
and this is actually where more of my work

575
00:21:24,240 --> 00:21:25,560
and my focus comes in.

576
00:21:25,560 --> 00:21:27,280
There was like a very known thing

577
00:21:27,280 --> 00:21:30,480
that usually probably after six months to 12 months,

578
00:21:30,480 --> 00:21:32,440
people stopped going to these concerts.

579
00:21:32,440 --> 00:21:34,480
And anyone who was new to the company

580
00:21:34,480 --> 00:21:35,600
would be shocked by that.

581
00:21:35,600 --> 00:21:37,240
Like when I first heard that I didn't believe it.

582
00:21:37,240 --> 00:21:39,160
And then you'd hear some band is coming in

583
00:21:39,160 --> 00:21:40,960
and you'd go, hey, everyone wanna go?

584
00:21:40,960 --> 00:21:42,720
And people like, eh, kind of busy.

585
00:21:42,720 --> 00:21:45,440
So it's one of those things where

586
00:21:45,440 --> 00:21:47,280
we get used to the nice things that we have.

587
00:21:47,280 --> 00:21:48,880
And this is not me critiquing anybody,

588
00:21:48,880 --> 00:21:52,720
but I think I'm trying to think of a comparison in life.

589
00:21:52,720 --> 00:21:54,040
Like we always want that nicer car.

590
00:21:54,040 --> 00:21:55,520
And then the moment you have it,

591
00:21:55,520 --> 00:21:57,520
a year later, you're like, now I need a nicer, nicer car.

592
00:21:57,520 --> 00:22:00,320
And I think that same effect shows up here.

593
00:22:00,320 --> 00:22:03,080
We're like concerts at work, amazing.

594
00:22:03,080 --> 00:22:04,600
And then a year in, you're like concert,

595
00:22:04,600 --> 00:22:06,040
is it like one of my top 10?

596
00:22:06,040 --> 00:22:07,520
No, okay, then I'm gonna keep working.

597
00:22:07,520 --> 00:22:09,520
And I don't think we had a particular

598
00:22:09,520 --> 00:22:12,480
like harsh working culture.

599
00:22:12,480 --> 00:22:14,880
It was just a matter of, I think people get used to things

600
00:22:14,880 --> 00:22:16,720
and it almost becomes less valuable

601
00:22:16,720 --> 00:22:19,000
as it becomes like always available to you.

602
00:22:19,000 --> 00:22:20,520
And yeah, people start focusing on work.

603
00:22:20,520 --> 00:22:22,160
So unfortunately we kind of pleased ourselves,

604
00:22:22,160 --> 00:22:24,280
which is what I'm more interested in resolving.

605
00:22:24,280 --> 00:22:27,120
How do we help people not do that just for the,

606
00:22:27,120 --> 00:22:28,760
if it is driven by the appearance of working,

607
00:22:28,760 --> 00:22:30,640
then I worry about that.

608
00:22:30,640 --> 00:22:33,800
Okay, so when you talk about the,

609
00:22:33,800 --> 00:22:36,520
are you just talking about wanting to see more cultures

610
00:22:36,520 --> 00:22:40,400
open to the point where people can police themselves

611
00:22:40,400 --> 00:22:43,720
into productivity or did I misunderstand that?

612
00:22:43,720 --> 00:22:45,520
I suppose, well, what I'm describing here

613
00:22:45,520 --> 00:22:47,520
is a phenomenon where I don't know that this was the case,

614
00:22:47,520 --> 00:22:49,360
but I think that people felt too busy

615
00:22:49,360 --> 00:22:51,480
to get up and go to a concert.

616
00:22:51,480 --> 00:22:52,800
And we're not talking like an hour.

617
00:22:52,800 --> 00:22:54,800
This is usually they play three to four songs.

618
00:22:54,800 --> 00:22:58,360
It's a 20 to 15 minute situation where to me,

619
00:22:58,360 --> 00:23:00,840
like that's not a big deal to get up and take that break.

620
00:23:00,840 --> 00:23:02,440
But you would see a lot of people eventually say,

621
00:23:02,440 --> 00:23:03,600
I'm not gonna get up from my desk.

622
00:23:03,600 --> 00:23:05,680
I can't afford to take that break.

623
00:23:05,680 --> 00:23:07,880
So I think what I'm actually saying is I'm worried

624
00:23:07,880 --> 00:23:10,400
about people who, especially in the office,

625
00:23:10,400 --> 00:23:13,160
want to appear to be working to their colleagues

626
00:23:13,160 --> 00:23:16,300
or their manager often because that carries value.

627
00:23:16,300 --> 00:23:18,000
And it's unfortunate that's how it works

628
00:23:18,000 --> 00:23:18,960
because I think it's actually,

629
00:23:18,960 --> 00:23:20,600
it should be valuable to take breaks

630
00:23:20,600 --> 00:23:21,800
and know how to take care of yourself

631
00:23:21,800 --> 00:23:23,320
so you can do your best work.

632
00:23:23,320 --> 00:23:25,440
But it started, and this is one of the first places

633
00:23:25,440 --> 00:23:27,040
I saw this and I've seen it in many other ways

634
00:23:27,040 --> 00:23:29,640
throughout my career, but I like to pay attention to like,

635
00:23:29,640 --> 00:23:31,440
you know, I mean, part of the reason my original message

636
00:23:31,440 --> 00:23:34,480
in response to you stood out was because I spoke in part

637
00:23:34,480 --> 00:23:37,200
to how can people care for themselves

638
00:23:37,200 --> 00:23:38,800
and find abundance in the world.

639
00:23:38,800 --> 00:23:40,320
And I think when we're trying to prove ourselves

640
00:23:40,320 --> 00:23:43,120
to other people, we're more of in like a scarcity mindset.

641
00:23:44,040 --> 00:23:44,880
I love that.

642
00:23:44,880 --> 00:23:46,680
And oh, awesome, Jaime, you're amazing.

643
00:23:46,680 --> 00:23:48,200
I was just about to ask.

644
00:23:48,200 --> 00:23:50,040
So Jaime is gonna be showing on the screen

645
00:23:50,040 --> 00:23:54,040
our original conversation of how we interacted

646
00:23:54,040 --> 00:23:56,520
with each other, the answers that you gave.

647
00:23:56,520 --> 00:23:59,680
People who are watching the video version of this podcast

648
00:23:59,680 --> 00:24:01,680
will be able to see those on the screen

649
00:24:01,680 --> 00:24:03,740
and read through those messages.

650
00:24:03,740 --> 00:24:05,440
If you want the full length messages,

651
00:24:05,440 --> 00:24:06,940
don't hesitate to ask us.

652
00:24:06,940 --> 00:24:09,440
Ryan, will you be okay with me providing that?

653
00:24:09,440 --> 00:24:10,640
Yeah, yeah, absolutely.

654
00:24:10,640 --> 00:24:13,160
There was a lot of personal things about my,

655
00:24:13,160 --> 00:24:14,240
I'm just kidding.

656
00:24:14,240 --> 00:24:18,200
It was just a really great series on leadership.

657
00:24:18,200 --> 00:24:23,160
So that said, one thing that stands out

658
00:24:23,160 --> 00:24:25,320
with what you're talking about is something

659
00:24:25,320 --> 00:24:28,520
that I have to control my and one of my weaknesses.

660
00:24:28,520 --> 00:24:32,160
I'm a big fan of Peter Drucker's book too.

661
00:24:32,160 --> 00:24:35,280
It also validates you and helps you feel better

662
00:24:35,280 --> 00:24:36,480
about yourself.

663
00:24:36,480 --> 00:24:38,960
He says, people with tremendous strengths

664
00:24:38,960 --> 00:24:40,920
come with tremendous weaknesses.

665
00:24:40,920 --> 00:24:42,480
It's always the case.

666
00:24:42,480 --> 00:24:43,320
And so-

667
00:24:43,320 --> 00:24:44,440
You feel that once.

668
00:24:44,440 --> 00:24:48,040
Yeah, well, yeah, I hope everybody who's listening does.

669
00:24:48,040 --> 00:24:50,360
That means you all have tremendous strengths.

670
00:24:50,360 --> 00:24:52,840
And you have to, as an executive,

671
00:24:52,840 --> 00:24:55,720
you have the opportunity to create space

672
00:24:55,720 --> 00:24:57,200
for those people with tremendous strengths,

673
00:24:57,200 --> 00:24:58,840
but you have to be willing to create space

674
00:24:58,840 --> 00:25:00,040
for their weaknesses too,

675
00:25:00,040 --> 00:25:02,000
and embrace the fact that they have those

676
00:25:02,000 --> 00:25:07,000
and support or tolerate, honor the fact that they're human.

677
00:25:08,160 --> 00:25:09,480
And that can be hard to do.

678
00:25:09,480 --> 00:25:11,120
But let me digress.

679
00:25:11,120 --> 00:25:13,520
The point I'm bringing up with this is,

680
00:25:13,520 --> 00:25:16,800
in my cultures, when I create a company

681
00:25:16,800 --> 00:25:18,680
and when I'm running things,

682
00:25:18,680 --> 00:25:21,200
I run at a breakneck pace.

683
00:25:21,200 --> 00:25:22,040
Yeah.

684
00:25:22,040 --> 00:25:22,880
And I love it.

685
00:25:23,720 --> 00:25:28,120
I freaking love what I do every moment of every day.

686
00:25:28,120 --> 00:25:32,040
And I don't have my kids very often.

687
00:25:32,040 --> 00:25:35,000
And I'm a dad first by far,

688
00:25:35,000 --> 00:25:38,080
but I'm really with my kids because of my divorces.

689
00:25:38,080 --> 00:25:40,440
So twice divorced and I'm my kids here.

690
00:25:40,440 --> 00:25:43,520
And so I don't have the same social responsibilities

691
00:25:43,520 --> 00:25:45,360
on a day-to-day basis that I have.

692
00:25:45,360 --> 00:25:47,640
The problem that I face is,

693
00:25:49,080 --> 00:25:53,400
I end up influencing the culture of first-class business.

694
00:25:53,400 --> 00:25:55,080
And that's something I'm very,

695
00:25:55,080 --> 00:25:56,840
I try to remember to be very careful about.

696
00:25:56,840 --> 00:25:59,240
Jaime knows, I forget it all the time.

697
00:25:59,240 --> 00:26:01,040
And I'm like, go, go, go, go, let's go, let's go,

698
00:26:01,040 --> 00:26:01,880
let's get this done.

699
00:26:01,880 --> 00:26:06,880
And sometimes I inspire the culture to shift.

700
00:26:07,520 --> 00:26:10,280
Where everybody's like, man, I gotta be like Jackson.

701
00:26:10,280 --> 00:26:12,440
We get new team members too.

702
00:26:12,440 --> 00:26:14,680
They fall into that trap of thinking that's our culture.

703
00:26:14,680 --> 00:26:16,080
That's what we're supposed to operate.

704
00:26:16,080 --> 00:26:17,400
That's who we're supposed to be.

705
00:26:17,400 --> 00:26:20,960
And next thing you know, you've got hastiness.

706
00:26:20,960 --> 00:26:22,680
You got people who aren't there for each other.

707
00:26:22,680 --> 00:26:25,160
You got people who aren't taking breaks at all.

708
00:26:25,160 --> 00:26:26,200
Nobody's saying like,

709
00:26:26,200 --> 00:26:28,520
I don't wanna be the guy who's taking lunch.

710
00:26:28,520 --> 00:26:30,160
I mean, or the guy who's taking lunch.

711
00:26:30,160 --> 00:26:32,880
And now I'm the one who's called out.

712
00:26:32,880 --> 00:26:35,760
How do we balance this, Ryan, as startups

713
00:26:35,760 --> 00:26:38,000
and as entrepreneurs who have different strengths,

714
00:26:38,000 --> 00:26:40,320
capacities, things that we love to do?

715
00:26:40,320 --> 00:26:42,820
What are some other options to ensure

716
00:26:42,820 --> 00:26:45,680
that the culture stays centered on balance

717
00:26:45,680 --> 00:26:49,400
while some people run at faster paces than others?

718
00:26:49,400 --> 00:26:51,640
Yeah, that's a big question, but happy to unpack.

719
00:26:51,640 --> 00:26:53,760
And I think we can start with what you've already

720
00:26:53,760 --> 00:26:56,520
drawn attention to, which is we tend to mimic

721
00:26:56,520 --> 00:26:57,360
each other's behavior.

722
00:26:57,360 --> 00:26:59,000
And that's always going to,

723
00:26:59,000 --> 00:27:01,080
I believe that's always gonna overrule any kind of like

724
00:27:01,080 --> 00:27:03,600
documented or stated principles, right?

725
00:27:03,600 --> 00:27:06,080
You can say we move slow and chill,

726
00:27:06,080 --> 00:27:08,720
but if the person running the company is not doing that,

727
00:27:08,720 --> 00:27:10,600
people are gonna say, that's not a real value.

728
00:27:10,600 --> 00:27:12,300
Like I'm doing what he's doing.

729
00:27:12,300 --> 00:27:14,760
And so we see that everywhere and that's okay.

730
00:27:14,760 --> 00:27:16,440
I think to some degree that actually serves

731
00:27:16,440 --> 00:27:18,600
as a really powerful message.

732
00:27:18,600 --> 00:27:20,760
So what can you do about it or how do you balance it?

733
00:27:20,760 --> 00:27:23,000
There's a couple of ways to look at this.

734
00:27:23,000 --> 00:27:26,160
One, I think what's really important is some degree

735
00:27:26,160 --> 00:27:27,880
awareness that we show up differently.

736
00:27:27,880 --> 00:27:30,760
And I think that starts with us knowing ourselves, right?

737
00:27:30,760 --> 00:27:32,840
If you come in and you end up hiring somebody

738
00:27:32,840 --> 00:27:35,000
who is not too sure about who they are,

739
00:27:35,000 --> 00:27:37,200
but they're really sure about who they need to be

740
00:27:37,200 --> 00:27:38,460
to succeed in your company,

741
00:27:38,460 --> 00:27:39,520
then they're gonna be doing a lot of this

742
00:27:39,520 --> 00:27:41,000
mimicking behavior.

743
00:27:41,000 --> 00:27:42,880
But if you hire people who,

744
00:27:42,880 --> 00:27:45,400
whether it's experience or life experiences

745
00:27:45,400 --> 00:27:46,640
that they've gone through,

746
00:27:46,640 --> 00:27:48,040
if they know more about who they are,

747
00:27:48,040 --> 00:27:49,200
what they have to offer,

748
00:27:49,200 --> 00:27:53,040
including their potentially tremendous gaps or weaknesses,

749
00:27:53,040 --> 00:27:54,560
the more people who know about that,

750
00:27:54,560 --> 00:27:57,560
the more that you're gonna get someone who's okay,

751
00:27:57,560 --> 00:28:00,140
operating at their own pace and speed.

752
00:28:00,140 --> 00:28:01,240
So I'd say that's one place to start.

753
00:28:01,240 --> 00:28:04,040
I'm happy to go further, but thought I'd check in with you.

754
00:28:04,040 --> 00:28:05,080
Hey, go further, man.

755
00:28:05,080 --> 00:28:05,920
Okay. Hit it.

756
00:28:05,920 --> 00:28:06,740
You're on a roll.

757
00:28:06,740 --> 00:28:07,640
Yeah. Yeah.

758
00:28:07,640 --> 00:28:09,720
I mean, so a huge part of what we're talking about here

759
00:28:09,720 --> 00:28:12,040
is that people like you and me,

760
00:28:12,040 --> 00:28:13,680
and many of the people that are listening

761
00:28:13,680 --> 00:28:16,100
are gonna respond to the world differently.

762
00:28:16,100 --> 00:28:17,720
That means, at a very high level,

763
00:28:17,720 --> 00:28:21,040
we can talk about how we perceive the actions of others,

764
00:28:21,040 --> 00:28:23,280
how we relate to our own mind,

765
00:28:23,280 --> 00:28:26,760
how we maintain and use and store energy.

766
00:28:26,760 --> 00:28:27,640
These are things that are like

767
00:28:27,640 --> 00:28:29,680
drastically different between people.

768
00:28:29,680 --> 00:28:31,480
As a quick side note this week,

769
00:28:31,480 --> 00:28:34,380
so the Death to Sunday Scaries is actually my newsletter.

770
00:28:34,380 --> 00:28:36,400
So I write a newsletter called Death to Sunday Scaries.

771
00:28:36,400 --> 00:28:38,640
It's kind of my manifesto, like let's get rid of this.

772
00:28:38,640 --> 00:28:40,560
And this week I wrote about a topic

773
00:28:40,560 --> 00:28:42,400
called highly sensitive people.

774
00:28:42,400 --> 00:28:45,500
And these are people who, it's about 20% of society,

775
00:28:45,500 --> 00:28:48,400
it's been researched and they know that these people

776
00:28:48,400 --> 00:28:50,840
just respond at a much deeper level

777
00:28:50,840 --> 00:28:53,120
to all different types of stimuli,

778
00:28:53,120 --> 00:28:56,120
whether it's emotional moods or it's physical sensations.

779
00:28:56,120 --> 00:28:56,960
Me?

780
00:28:56,960 --> 00:28:57,800
Yes.

781
00:28:57,800 --> 00:28:58,620
Me?

782
00:28:58,620 --> 00:29:00,720
These are, it's sounding like it's resonating.

783
00:29:00,720 --> 00:29:02,200
And so these are people who, like,

784
00:29:02,200 --> 00:29:03,160
this is just an example,

785
00:29:03,160 --> 00:29:05,080
but if we're talking about like how to make a workplace

786
00:29:05,080 --> 00:29:07,000
that supports different behaviors,

787
00:29:07,000 --> 00:29:08,560
this week's newsletter I wrote was about

788
00:29:08,560 --> 00:29:09,840
how do we support sensitive people

789
00:29:09,840 --> 00:29:12,460
because they're gonna handle something like Slack,

790
00:29:12,460 --> 00:29:13,900
where you're getting 30 different messages

791
00:29:13,900 --> 00:29:15,440
from different teams and conversations,

792
00:29:15,440 --> 00:29:16,560
they're gonna handle that differently

793
00:29:16,560 --> 00:29:18,880
than the average person and it's gonna affect them more.

794
00:29:18,880 --> 00:29:20,200
And so we need to be aware of

795
00:29:20,200 --> 00:29:22,220
what is things that fill us with energy,

796
00:29:22,220 --> 00:29:24,020
what are things that drain us of energy,

797
00:29:24,020 --> 00:29:27,360
and how do we find a workplace that suits that need for us?

798
00:29:27,360 --> 00:29:29,240
So that's really what comes to mind.

799
00:29:29,240 --> 00:29:31,040
We could go into the more process oriented stuff

800
00:29:31,040 --> 00:29:34,600
like how to teach and kind of evangelize principles,

801
00:29:34,600 --> 00:29:36,380
but I think that's more of like a corporate approach.

802
00:29:36,380 --> 00:29:37,800
And I think what really matters

803
00:29:37,800 --> 00:29:38,720
is that we know ourselves

804
00:29:38,720 --> 00:29:40,240
and we know who we're signing up to work with

805
00:29:40,240 --> 00:29:41,580
so that we can figure out

806
00:29:41,580 --> 00:29:43,100
if we can set the proper boundaries there

807
00:29:43,100 --> 00:29:45,160
to take care of ourselves.

808
00:29:45,160 --> 00:29:48,320
Well, they say you can't build Rome overnight,

809
00:29:48,320 --> 00:29:50,400
but I think you're building the foundation

810
00:29:50,400 --> 00:29:54,240
in a matter of a podcast, which is pretty amazing.

811
00:29:54,240 --> 00:29:58,020
So yeah, no, I want people to realize too though that,

812
00:29:58,020 --> 00:29:59,480
and that's a cool thing.

813
00:29:59,480 --> 00:30:01,680
Ryan's willing to talk about all this stuff

814
00:30:01,680 --> 00:30:05,040
because his experience with leadership,

815
00:30:05,040 --> 00:30:07,100
he knows there's just so much more depth

816
00:30:07,100 --> 00:30:09,640
that has to be built in order for the culture to succeed.

817
00:30:09,640 --> 00:30:11,000
And so he's not holding back.

818
00:30:11,000 --> 00:30:12,240
He's just continuing to throw down value.

819
00:30:12,240 --> 00:30:13,680
He's willing to throw down more.

820
00:30:13,680 --> 00:30:15,480
I'm gonna pause it for the sake of making sure

821
00:30:15,480 --> 00:30:18,200
that we continue on to the other aspects

822
00:30:18,200 --> 00:30:22,080
that I want you as an audience to know about him as a leader.

823
00:30:22,080 --> 00:30:22,940
But I'm also gonna break down

824
00:30:22,940 --> 00:30:24,040
some of what you talked about,

825
00:30:24,040 --> 00:30:27,320
things that I can do on my end as a leader already.

826
00:30:27,320 --> 00:30:30,100
Moin, you hit it right on the head

827
00:30:30,100 --> 00:30:32,920
without being pretentious or rude.

828
00:30:32,920 --> 00:30:34,400
You have this diplomatic value

829
00:30:34,400 --> 00:30:36,800
that I'm striving for as a leader,

830
00:30:36,800 --> 00:30:40,160
but you called me out.

831
00:30:40,160 --> 00:30:41,000
They're going to mimic me.

832
00:30:41,000 --> 00:30:43,400
There's no way I can escape that.

833
00:30:43,400 --> 00:30:47,320
As long as I am the leader, that will happen.

834
00:30:47,320 --> 00:30:51,800
And therefore I have an opportunity to choose balance

835
00:30:51,800 --> 00:30:56,220
and choose how I communicate to facilitate balance.

836
00:30:56,220 --> 00:30:58,480
The thing that I want entrepreneurs to hear as well,

837
00:30:58,480 --> 00:31:01,120
my goal and intention for first-class business

838
00:31:01,120 --> 00:31:04,920
is not to make it Jackson class business.

839
00:31:04,920 --> 00:31:07,840
It's not to remain at the top, so to speak,

840
00:31:07,840 --> 00:31:10,560
or to be the face of the company long-term.

841
00:31:10,560 --> 00:31:12,840
I will eventually hire in a CEO

842
00:31:13,920 --> 00:31:16,860
to take over this company as we grow to the magnitude

843
00:31:16,860 --> 00:31:20,160
where we have the capacity to do so.

844
00:31:20,160 --> 00:31:23,840
But we also need somebody who can lead

845
00:31:23,840 --> 00:31:26,120
that type of an organization with greater capacity

846
00:31:26,120 --> 00:31:26,960
than I can.

847
00:31:26,960 --> 00:31:28,660
I'm more of a megaphone

848
00:31:28,660 --> 00:31:31,560
than I am a leader of cultural development.

849
00:31:31,560 --> 00:31:35,480
It would be very irresponsible for me to stay in that role.

850
00:31:35,480 --> 00:31:37,760
I think more entrepreneurs will benefit

851
00:31:37,760 --> 00:31:40,080
from coming to that realization sooner than later,

852
00:31:40,080 --> 00:31:42,480
that they can be involved in their dream.

853
00:31:42,480 --> 00:31:45,240
They can still be the visionary leader

854
00:31:45,240 --> 00:31:47,560
without having to control the day-to-day dynamics

855
00:31:47,560 --> 00:31:50,720
and without having to control the decisions

856
00:31:50,720 --> 00:31:51,880
that are made within the culture.

857
00:31:51,880 --> 00:31:54,320
And if you create that governing body

858
00:31:54,320 --> 00:31:59,320
in a way where the democracy that could exist within

859
00:31:59,320 --> 00:32:04,320
can outvote you if you don't behave,

860
00:32:04,400 --> 00:32:07,640
but also protects the company

861
00:32:07,640 --> 00:32:10,840
from you having absolute power, corrupting absolutely.

862
00:32:10,840 --> 00:32:12,840
That's what I'm ultimately constantly looking at

863
00:32:12,840 --> 00:32:16,400
is am I getting myself out of this situation soon enough,

864
00:32:16,400 --> 00:32:18,680
fast enough to where I don't end up burning

865
00:32:18,680 --> 00:32:21,560
the entire thing to the ground because of my ego.

866
00:32:21,560 --> 00:32:23,880
So you said highly sensitive people.

867
00:32:23,880 --> 00:32:25,520
We also, I would say, have a company

868
00:32:25,520 --> 00:32:27,840
of highly sensitive people.

869
00:32:27,840 --> 00:32:31,960
That's something that I think I tend to attract.

870
00:32:31,960 --> 00:32:36,960
And so I'm very curious about exploring later

871
00:32:37,640 --> 00:32:39,480
what you talked about with that,

872
00:32:39,480 --> 00:32:42,600
those amount of slack messages and what to do there

873
00:32:42,600 --> 00:32:45,800
and how overwhelmed can look.

874
00:32:45,800 --> 00:32:48,400
And how do you communicate with people who aren't sensitive

875
00:32:48,400 --> 00:32:49,880
about the reality that being sensitive

876
00:32:49,880 --> 00:32:52,560
is not the same as being defensive and et cetera.

877
00:32:52,560 --> 00:32:55,520
I'm just gonna open a bunch of cans of worms for this.

878
00:32:55,520 --> 00:32:58,280
Because those people who are listening,

879
00:32:58,280 --> 00:33:00,720
like I hope you're getting the point guys,

880
00:33:00,720 --> 00:33:02,960
you want to reach out to somebody like Ryan.

881
00:33:02,960 --> 00:33:04,320
If you have somebody like Ryan, awesome.

882
00:33:04,320 --> 00:33:06,240
If you don't, this is exactly why

883
00:33:06,240 --> 00:33:07,200
you need somebody like him.

884
00:33:07,200 --> 00:33:11,320
So shifting gears a little bit, 30 seconds.

885
00:33:11,320 --> 00:33:14,320
What is your vision for those that you serve?

886
00:33:14,320 --> 00:33:17,080
Yeah, I think this is safe.

887
00:33:17,080 --> 00:33:18,280
Sometimes I have a more polished version.

888
00:33:18,280 --> 00:33:19,720
I'm gonna give you the real version

889
00:33:19,720 --> 00:33:21,360
and then we'll talk about the polish.

890
00:33:21,360 --> 00:33:24,000
So the real version, and I feel safe saying this here,

891
00:33:24,000 --> 00:33:25,760
is to reduce suffering in the world.

892
00:33:27,160 --> 00:33:28,000
And that's because-

893
00:33:28,000 --> 00:33:29,200
I love that, that's the three-symmetry version.

894
00:33:29,200 --> 00:33:30,120
That's beautiful.

895
00:33:30,120 --> 00:33:31,720
Yeah. To reduce the suffering.

896
00:33:31,720 --> 00:33:33,040
I think you say that in a professional setting

897
00:33:33,040 --> 00:33:36,200
and people are like, people kind of give you the stink eye.

898
00:33:36,200 --> 00:33:37,960
Like, well, do you cause the suffering?

899
00:33:37,960 --> 00:33:39,080
I think sometimes when you were the one

900
00:33:39,080 --> 00:33:40,240
to bring up a negative phrase,

901
00:33:40,240 --> 00:33:41,800
people associate you with it.

902
00:33:41,800 --> 00:33:42,640
So I have to be careful with that.

903
00:33:42,640 --> 00:33:43,720
Oh, that makes sense.

904
00:33:43,720 --> 00:33:44,880
That makes sense.

905
00:33:44,880 --> 00:33:47,480
But when I'm talking to someone who I feel like understands

906
00:33:47,480 --> 00:33:52,280
what's going on in the world at a personal level for people,

907
00:33:52,280 --> 00:33:53,640
then that's okay to say that.

908
00:33:53,640 --> 00:33:56,640
Because what we're talking about is that we often are the cause

909
00:33:56,640 --> 00:33:58,640
of our own suffering, sometimes in our own minds.

910
00:33:58,640 --> 00:34:00,760
And I find that if that's not in check,

911
00:34:00,760 --> 00:34:02,720
or at least being observed and managed,

912
00:34:02,720 --> 00:34:04,840
then we then become the cause of suffering

913
00:34:04,840 --> 00:34:06,040
for people all around us.

914
00:34:06,040 --> 00:34:08,360
Whether it's strangers in line at Starbucks

915
00:34:08,360 --> 00:34:10,520
or it's our closest loved ones.

916
00:34:10,520 --> 00:34:12,800
If we don't love ourselves and understand ourselves,

917
00:34:12,800 --> 00:34:16,720
then we can become a menace or a nuisance to society.

918
00:34:16,720 --> 00:34:19,600
And so my real vision for those I serve is a ripple effect.

919
00:34:19,600 --> 00:34:20,920
I think that when I help one person,

920
00:34:20,920 --> 00:34:23,640
I'm actually helping them be a better person

921
00:34:23,640 --> 00:34:24,600
for the people around them.

922
00:34:24,600 --> 00:34:27,080
And my ultimate goal is to reduce suffering in society.

923
00:34:27,080 --> 00:34:28,960
So that's how I think about it.

924
00:34:28,960 --> 00:34:32,200
I can tell you that if my mom and my five sisters were here,

925
00:34:32,200 --> 00:34:35,120
we'd probably all be crying, like emotional joy.

926
00:34:35,120 --> 00:34:36,640
That's the goal.

927
00:34:36,640 --> 00:34:39,440
And I understand that that's not the common approach

928
00:34:39,440 --> 00:34:42,880
to like a common feeling because it hurts to listen to that.

929
00:34:42,880 --> 00:34:46,520
But on the flip side, so what is the vision beyond that?

930
00:34:46,520 --> 00:34:51,880
We reduce the suffering, which causes what for the vision?

931
00:34:51,880 --> 00:34:53,520
Let's go 30 seconds into that part.

932
00:34:53,520 --> 00:34:54,280
Yeah, yeah.

933
00:34:54,280 --> 00:34:56,720
I mean, so as may be clear, like in the way

934
00:34:56,720 --> 00:34:58,180
that I introduced myself, like I've

935
00:34:58,180 --> 00:35:00,200
chosen the modality of doing this in the corporate world.

936
00:35:00,200 --> 00:35:01,600
I think that the corporate world causes

937
00:35:01,600 --> 00:35:03,920
a fair amount of suffering, not intentionally,

938
00:35:03,920 --> 00:35:05,800
but as a byproduct of how we operate.

939
00:35:05,800 --> 00:35:08,920
And so my goal is to help people find value in their work

940
00:35:08,920 --> 00:35:11,800
and find meaning in their work because they often can then

941
00:35:11,800 --> 00:35:13,840
build resilience to some of the challenges that

942
00:35:13,840 --> 00:35:17,440
come with the difficulties of the work life.

943
00:35:17,440 --> 00:35:18,560
That's amazing.

944
00:35:18,560 --> 00:35:19,960
Yeah, there are millions of people

945
00:35:19,960 --> 00:35:23,800
who are in corporate or in corporate cultures.

946
00:35:23,800 --> 00:35:25,040
I don't know how many millions.

947
00:35:25,040 --> 00:35:28,320
It's possibly billions worldwide too

948
00:35:28,320 --> 00:35:30,160
that work in a corporate culture.

949
00:35:30,160 --> 00:35:34,760
And any time that you can go into an organization

950
00:35:34,760 --> 00:35:38,800
and affect change for all those that exist within,

951
00:35:38,800 --> 00:35:40,680
the ripple effect can be fantastic.

952
00:35:40,680 --> 00:35:45,120
So I do appreciate that sentiment.

953
00:35:45,120 --> 00:35:46,920
And now let's talk about you, though.

954
00:35:46,920 --> 00:35:50,160
On your side, what's your personal vision for yourself?

955
00:35:50,160 --> 00:35:52,600
Three, five, 10 years down the road?

956
00:35:52,600 --> 00:35:55,320
Yeah, I try not to too oversimplify,

957
00:35:55,320 --> 00:35:56,800
but I just want to help people.

958
00:35:56,800 --> 00:35:59,460
Again, my vision is that I'm going to continue to find.

959
00:35:59,460 --> 00:36:02,120
What I'm really struggling with and looking to continue to do

960
00:36:02,120 --> 00:36:03,560
is to find ways to scale.

961
00:36:03,560 --> 00:36:05,280
There's a lot of beauty that happens

962
00:36:05,280 --> 00:36:08,240
in a one-on-one conversation that really helps people move,

963
00:36:08,240 --> 00:36:11,280
I think, faster than taking a course or things like that,

964
00:36:11,280 --> 00:36:14,440
where you're grouped in and your problem is a couple of steps

965
00:36:14,440 --> 00:36:17,520
removed so that it can serve everyone.

966
00:36:17,520 --> 00:36:18,560
So I really enjoy.

967
00:36:18,560 --> 00:36:20,680
I was raised by two therapists, so I've always

968
00:36:20,680 --> 00:36:23,120
valued the one-on-one instance.

969
00:36:23,120 --> 00:36:25,960
And I've become a coach so that I can do that.

970
00:36:25,960 --> 00:36:28,840
But it's also a challenge, because when you look out

971
00:36:28,840 --> 00:36:30,520
and you see how many people are struggling,

972
00:36:30,520 --> 00:36:32,080
it's difficult to think about how am I

973
00:36:32,080 --> 00:36:33,240
going to talk to every single one of them.

974
00:36:33,240 --> 00:36:35,500
So I'm looking for ways to scale myself

975
00:36:35,500 --> 00:36:37,240
in a way that's still effective but helps

976
00:36:37,240 --> 00:36:39,880
get the message out faster and farther.

977
00:36:39,880 --> 00:36:40,480
Absolutely.

978
00:36:40,480 --> 00:36:42,880
There's only so much we can do one-on-one.

979
00:36:42,880 --> 00:36:45,120
There's limitations time-wise.

980
00:36:45,120 --> 00:36:48,120
It's just the logic of reality science,

981
00:36:48,120 --> 00:36:51,040
I guess you could call it.

982
00:36:51,040 --> 00:36:53,200
But as you're talking about, I'm talking about scaling

983
00:36:53,200 --> 00:36:56,280
effectively, where you're still able to make the impact

984
00:36:56,280 --> 00:36:57,240
that you want to make.

985
00:36:57,240 --> 00:37:00,560
So yeah, man, we look forward to, of course, seeing you do that.

986
00:37:00,560 --> 00:37:02,880
And I'm sure you're well on your way.

987
00:37:02,880 --> 00:37:06,280
Let's dive into one of the more intense questions.

988
00:37:06,280 --> 00:37:07,320
We have one.

989
00:37:07,320 --> 00:37:11,040
What is your worst business experience ever?

990
00:37:14,120 --> 00:37:15,520
Two leap to mind.

991
00:37:15,520 --> 00:37:17,920
Do you want to hear one that was directly impacting me

992
00:37:17,920 --> 00:37:20,240
or one that impacted 300 people?

993
00:37:20,240 --> 00:37:21,280
I trust you.

994
00:37:21,280 --> 00:37:23,160
OK.

995
00:37:23,160 --> 00:37:25,520
Well, I think since we're talking about personal motivation

996
00:37:25,520 --> 00:37:29,680
and leadership here, one of the worst business experiences

997
00:37:29,680 --> 00:37:32,320
I've ever had, I had worked at a company for 3 and 1

998
00:37:32,320 --> 00:37:35,020
1 half years and had a manager brought in.

999
00:37:35,020 --> 00:37:37,360
And she had been there for a couple of weeks

1000
00:37:37,360 --> 00:37:39,760
and seemed to struggle to understand

1001
00:37:39,760 --> 00:37:42,280
how to learn about people's motivators and drivers.

1002
00:37:42,280 --> 00:37:45,360
And within weeks of meeting with me and the team

1003
00:37:45,360 --> 00:37:47,720
that I'd been managing, she started communicating to people

1004
00:37:47,720 --> 00:37:49,440
that she felt I had senioritis.

1005
00:37:49,440 --> 00:37:52,720
And whether or not that that was an appropriate assessment,

1006
00:37:52,720 --> 00:37:54,320
it was a completely inappropriate thing

1007
00:37:54,320 --> 00:37:56,500
to go around saying to people.

1008
00:37:56,500 --> 00:37:58,840
And when I questioned her on it, she actually then

1009
00:37:58,840 --> 00:38:02,640
threatened to lower my pay and my level as somehow

1010
00:38:02,640 --> 00:38:03,280
an attempt.

1011
00:38:03,280 --> 00:38:05,920
I don't know, this was like a command and control attempt.

1012
00:38:05,920 --> 00:38:08,280
It made no sense at the type of company we were at.

1013
00:38:08,280 --> 00:38:10,040
And I was able to quickly get this resolved

1014
00:38:10,040 --> 00:38:13,800
by just going to HR and saying, this is what's happened to me.

1015
00:38:13,800 --> 00:38:15,920
I actually have a recording of this still today.

1016
00:38:15,920 --> 00:38:16,960
It haunts my dreams.

1017
00:38:16,960 --> 00:38:19,800
But I have this conversation recorded

1018
00:38:19,800 --> 00:38:23,080
because it's just unacceptable to speak to people that way.

1019
00:38:23,080 --> 00:38:24,320
We're human beings.

1020
00:38:24,320 --> 00:38:26,440
I don't care about profits or business goals

1021
00:38:26,440 --> 00:38:28,520
if we're going to forget that we're two human beings

1022
00:38:28,520 --> 00:38:30,000
collaborating in a space.

1023
00:38:30,000 --> 00:38:31,280
So that's why this is so important.

1024
00:38:31,280 --> 00:38:32,440
Let's define this real quick, though.

1025
00:38:32,440 --> 00:38:34,280
Senioritis, what is that?

1026
00:38:34,280 --> 00:38:37,040
I think it was a joke or an implication that like,

1027
00:38:37,040 --> 00:38:39,400
so senioritis for me reminds me of high school.

1028
00:38:39,400 --> 00:38:41,080
Like when you're in your second semester

1029
00:38:41,080 --> 00:38:42,480
of your senior year of high school,

1030
00:38:42,480 --> 00:38:44,160
you don't care about your classes anymore

1031
00:38:44,160 --> 00:38:46,080
because you're going on to graduate.

1032
00:38:46,080 --> 00:38:46,920
Oh, yeah.

1033
00:38:46,920 --> 00:38:48,360
Yeah, so that's what she was saying.

1034
00:38:48,360 --> 00:38:49,480
Keep going on that.

1035
00:38:49,480 --> 00:38:53,560
So OK, so I graduated early.

1036
00:38:53,560 --> 00:38:57,160
I told my mom I'm either dropping out or I'm graduating

1037
00:38:57,160 --> 00:38:58,080
early, take your pick.

1038
00:38:58,080 --> 00:39:00,080
Not the coolest move.

1039
00:39:00,080 --> 00:39:01,120
I didn't graduate early.

1040
00:39:01,120 --> 00:39:02,520
That's a good joke.

1041
00:39:02,520 --> 00:39:05,280
I was ready to go.

1042
00:39:05,280 --> 00:39:06,520
That's right.

1043
00:39:06,520 --> 00:39:08,280
But so I didn't graduate early because I'm

1044
00:39:08,280 --> 00:39:11,200
like the super gifted, I'm going to be walking the stage.

1045
00:39:11,200 --> 00:39:12,880
And I did get to give the senior address,

1046
00:39:12,880 --> 00:39:14,480
but that's a different story.

1047
00:39:14,480 --> 00:39:16,440
And had to do with a whole different setup.

1048
00:39:16,440 --> 00:39:19,680
But it wasn't because I was this golden child, that's for sure.

1049
00:39:19,680 --> 00:39:22,320
So I didn't actually experience what you're talking.

1050
00:39:22,320 --> 00:39:25,640
I was thinking senioritis meant like you felt

1051
00:39:25,640 --> 00:39:26,760
you were superior to others.

1052
00:39:26,760 --> 00:39:31,080
But she was saying that you felt superior and checked

1053
00:39:31,080 --> 00:39:31,580
out.

1054
00:39:31,580 --> 00:39:32,760
In that case, you weren't doing it.

1055
00:39:32,760 --> 00:39:34,000
That's a better way for it.

1056
00:39:34,000 --> 00:39:35,640
She used the word senioritis.

1057
00:39:35,640 --> 00:39:37,560
Maybe she was saying I was old and forgetful,

1058
00:39:37,560 --> 00:39:40,400
but I certainly within the context perceived it as.

1059
00:39:40,400 --> 00:39:41,800
Oh, I didn't mean old and forgetful.

1060
00:39:41,800 --> 00:39:42,400
I meant like.

1061
00:39:42,400 --> 00:39:44,320
Oh, no, I'm adding a third definition.

1062
00:39:44,320 --> 00:39:45,280
Right, there we go.

1063
00:39:45,280 --> 00:39:47,200
But like the jock with the letterman who's like,

1064
00:39:47,200 --> 00:39:47,920
what do you know?

1065
00:39:47,920 --> 00:39:49,160
I mean, I already got it all figured out.

1066
00:39:49,160 --> 00:39:50,200
I don't think it was that.

1067
00:39:50,200 --> 00:39:52,600
She thought she was much more powerful than me.

1068
00:39:52,600 --> 00:39:53,920
So I don't think it was that.

1069
00:39:53,920 --> 00:39:56,360
I think she was accusing me of being checked out.

1070
00:39:56,360 --> 00:39:59,600
And a couple months into COVID, gosh,

1071
00:39:59,600 --> 00:40:01,720
I couldn't imagine why I might be a little overwhelmed

1072
00:40:01,720 --> 00:40:03,920
or overstimulated in that type of situation.

1073
00:40:03,920 --> 00:40:06,360
But just a complete failure to learn

1074
00:40:06,360 --> 00:40:08,960
how to recognize the experience of another person

1075
00:40:08,960 --> 00:40:10,760
and communicate with them and motivate them

1076
00:40:10,760 --> 00:40:12,160
in an effective way.

1077
00:40:12,160 --> 00:40:15,040
That was a very like 90s and outdated style of leadership

1078
00:40:15,040 --> 00:40:19,040
that I'm working hard to see removed from society.

1079
00:40:19,040 --> 00:40:19,680
Good for you.

1080
00:40:19,680 --> 00:40:20,200
OK.

1081
00:40:20,200 --> 00:40:22,120
And now let's hear about the other story.

1082
00:40:22,120 --> 00:40:24,480
If you don't mind, we're going to double down on worst

1083
00:40:24,480 --> 00:40:27,800
experiences ever.

1084
00:40:27,800 --> 00:40:30,160
I try not to be too much of a gush and tell,

1085
00:40:30,160 --> 00:40:31,640
but it's like, hey, if people are

1086
00:40:31,640 --> 00:40:33,320
willing to treat us like this, then

1087
00:40:33,320 --> 00:40:35,640
we ought to be able to tell people how we've been treated.

1088
00:40:35,640 --> 00:40:38,880
So this is a very different situation.

1089
00:40:38,880 --> 00:40:40,560
Essentially what this is a story about

1090
00:40:40,560 --> 00:40:42,520
is a time when I put a lot of work

1091
00:40:42,520 --> 00:40:46,200
into creating an experience for 300 people

1092
00:40:46,200 --> 00:40:48,040
and had one person essentially like shadow

1093
00:40:48,040 --> 00:40:49,680
that with a few words.

1094
00:40:49,680 --> 00:40:52,400
So as a company that I worked at,

1095
00:40:52,400 --> 00:40:55,520
we were having a large full company off site.

1096
00:40:55,520 --> 00:40:59,240
So two, 300 people in a venue.

1097
00:40:59,240 --> 00:41:01,520
It was actually like a comedy improv club venue.

1098
00:41:01,520 --> 00:41:03,720
And for weeks in advance, I had been working with,

1099
00:41:03,720 --> 00:41:05,120
there's a group called Radical Candor.

1100
00:41:05,120 --> 00:41:06,600
Have you ever heard of that book or that framework?

1101
00:41:06,600 --> 00:41:07,560
Uh-uh.

1102
00:41:07,560 --> 00:41:07,800
Cool.

1103
00:41:07,800 --> 00:41:09,200
Maybe we should talk about it because it's helpful.

1104
00:41:09,200 --> 00:41:11,640
But the gist is that Radical Candor is

1105
00:41:11,640 --> 00:41:13,400
a very simplified framework for how

1106
00:41:13,400 --> 00:41:16,200
to give feedback in a way that shows that you are being

1107
00:41:16,200 --> 00:41:18,600
direct and relatively confrontational,

1108
00:41:18,600 --> 00:41:20,720
like you're not avoiding, but you're also

1109
00:41:20,720 --> 00:41:21,640
being very caring.

1110
00:41:21,640 --> 00:41:23,680
So it's about pairing those two things together.

1111
00:41:23,680 --> 00:41:25,560
We find that in society, a lot of people

1112
00:41:25,560 --> 00:41:27,320
are so caring that they're not direct

1113
00:41:27,320 --> 00:41:28,600
and they kind of beat around the bush.

1114
00:41:28,600 --> 00:41:30,240
And there's also people who are so direct

1115
00:41:30,240 --> 00:41:31,680
that they completely forget to show

1116
00:41:31,680 --> 00:41:33,240
that they believe in the person.

1117
00:41:33,240 --> 00:41:36,560
And so this model is meant to bring these together.

1118
00:41:36,560 --> 00:41:38,680
That's amazing.

1119
00:41:38,680 --> 00:41:39,760
Radical Candor, look it up.

1120
00:41:39,760 --> 00:41:40,520
It's incredible.

1121
00:41:40,520 --> 00:41:41,520
Oh, I have.

1122
00:41:41,520 --> 00:41:42,560
I'm going to connect.

1123
00:41:42,560 --> 00:41:43,640
There's a beautiful grid, too.

1124
00:41:43,640 --> 00:41:45,520
I mean, if there's a possibility of getting on the screen,

1125
00:41:45,520 --> 00:41:47,200
there's just a four by four grid that

1126
00:41:47,200 --> 00:41:49,800
shows what I'm talking about.

1127
00:41:49,800 --> 00:41:51,120
So happy to talk through that.

1128
00:41:51,120 --> 00:41:51,800
And there you go.

1129
00:41:51,800 --> 00:41:53,160
You can see the grid on the left.

1130
00:41:53,160 --> 00:41:54,960
So what that grid is showing is essentially

1131
00:41:54,960 --> 00:41:59,000
like one axis is how much you are direct with a person,

1132
00:41:59,000 --> 00:42:01,760
and the other axis is how much you're caring with them.

1133
00:42:01,760 --> 00:42:03,760
So if you're in the bottom left, you're not being direct

1134
00:42:03,760 --> 00:42:04,400
or caring.

1135
00:42:04,400 --> 00:42:07,600
I think they call that, oh, there's a word for each one.

1136
00:42:07,600 --> 00:42:10,240
Top left is so direct and not caring,

1137
00:42:10,240 --> 00:42:12,120
and they call that obnoxious aggression.

1138
00:42:12,120 --> 00:42:14,440
And then the bottom right is when you're so caring,

1139
00:42:14,440 --> 00:42:15,360
but you're not direct.

1140
00:42:15,360 --> 00:42:17,080
And they call that ruinous empathy.

1141
00:42:17,080 --> 00:42:18,800
I love that word, because I'm very empathetic

1142
00:42:18,800 --> 00:42:19,840
and I pride myself on it.

1143
00:42:19,840 --> 00:42:21,760
But I can be ruinously empathetic sometimes.

1144
00:42:21,760 --> 00:42:23,800
So I appreciate that.

1145
00:42:23,800 --> 00:42:24,640
Nice.

1146
00:42:24,640 --> 00:42:27,160
As you can see, my friends, I have

1147
00:42:27,160 --> 00:42:30,960
got to get this in my audible immediately.

1148
00:42:30,960 --> 00:42:32,520
Yes, it's a given.

1149
00:42:32,520 --> 00:42:33,120
I love it.

1150
00:42:33,120 --> 00:42:35,000
When you find a mentor and somebody

1151
00:42:35,000 --> 00:42:37,360
that you respect their opinions and they give you

1152
00:42:37,360 --> 00:42:40,640
access to their super secret, and not secret,

1153
00:42:40,640 --> 00:42:44,000
but of course, your treasure trove of materials,

1154
00:42:44,000 --> 00:42:45,680
it's like take action.

1155
00:42:45,680 --> 00:42:46,760
Get it done.

1156
00:42:46,760 --> 00:42:51,440
Even if you're in the middle of a live podcast,

1157
00:42:51,440 --> 00:42:52,960
it's always time to take action.

1158
00:42:52,960 --> 00:42:54,320
Never miss the opportunity.

1159
00:42:54,320 --> 00:42:57,800
So let's shift gears into your best experience.

1160
00:42:57,800 --> 00:42:58,640
Oh, wait.

1161
00:42:58,640 --> 00:42:59,840
I didn't get to share what happened.

1162
00:42:59,840 --> 00:43:00,240
Good.

1163
00:43:00,240 --> 00:43:00,680
I'm glad.

1164
00:43:00,680 --> 00:43:02,520
I was like, maybe he didn't want to share it.

1165
00:43:02,520 --> 00:43:04,240
So I'll just move on.

1166
00:43:04,240 --> 00:43:05,280
So yeah, what happened?

1167
00:43:05,280 --> 00:43:06,080
What happened?

1168
00:43:06,080 --> 00:43:07,080
I'll hit you with it.

1169
00:43:07,080 --> 00:43:09,960
So the gist is I've got 300 people in a comedy club

1170
00:43:09,960 --> 00:43:10,800
watching an offsite.

1171
00:43:10,800 --> 00:43:12,760
We've got the CEO talking about the corporate goals.

1172
00:43:12,760 --> 00:43:15,480
We've got other people rolling out initiatives and products.

1173
00:43:15,480 --> 00:43:17,160
But the kind of protein of the whole event

1174
00:43:17,160 --> 00:43:20,760
was that I'd worked for weeks to hire a certified consultant

1175
00:43:20,760 --> 00:43:23,720
to essentially deliver and teach the entire company

1176
00:43:23,720 --> 00:43:25,840
about this radical candor model.

1177
00:43:25,840 --> 00:43:28,160
And we were probably 20, 30, maybe 40 minutes

1178
00:43:28,160 --> 00:43:30,160
into a young woman my age on stage

1179
00:43:30,160 --> 00:43:32,440
presenting in front of 300 people, which I also

1180
00:43:32,440 --> 00:43:35,840
acknowledge is an intimidating situation to some degree.

1181
00:43:35,840 --> 00:43:37,880
When one of the co-founders of the company

1182
00:43:37,880 --> 00:43:40,400
stands up and asks for a microphone,

1183
00:43:40,400 --> 00:43:42,960
and he announces that he doesn't believe in radical candor

1184
00:43:42,960 --> 00:43:46,000
and we all just need to get thicker skin.

1185
00:43:46,000 --> 00:43:48,840
And my heart starts to sink immediately.

1186
00:43:48,840 --> 00:43:51,000
And then as I'm listening to my heart sink,

1187
00:43:51,000 --> 00:43:53,520
I'm also hearing the laughter of the entire engineering

1188
00:43:53,520 --> 00:43:57,200
department just going, ha, ha, ha, isn't that so true?

1189
00:43:57,200 --> 00:43:58,920
And this was just devastating.

1190
00:43:58,920 --> 00:44:01,520
Because not only have we just disrespected and embarrassed

1191
00:44:01,520 --> 00:44:04,280
a woman on stage, but we've also just

1192
00:44:04,280 --> 00:44:07,000
undercut the value of something we've invested thousands

1193
00:44:07,000 --> 00:44:11,120
of dollars in and hours and hours of time in.

1194
00:44:11,120 --> 00:44:12,920
And essentially, yeah, someone with a lot

1195
00:44:12,920 --> 00:44:15,720
of indirect influence over the company

1196
00:44:15,720 --> 00:44:17,800
was able to communicate, like, don't listen to this.

1197
00:44:17,800 --> 00:44:18,600
It's not valuable.

1198
00:44:18,600 --> 00:44:19,520
I don't care about it.

1199
00:44:19,520 --> 00:44:22,440
And I know because I had hundreds of employees come to me

1200
00:44:22,440 --> 00:44:24,480
and say, that was so embarrassing

1201
00:44:24,480 --> 00:44:26,800
and I'm so offended that he did that.

1202
00:44:26,800 --> 00:44:28,280
But this is someone with power.

1203
00:44:28,280 --> 00:44:30,560
And this is another risk that we run.

1204
00:44:30,560 --> 00:44:33,200
If you're a nobody like me at a company

1205
00:44:33,200 --> 00:44:35,160
and you're just kind of an IC wandering around

1206
00:44:35,160 --> 00:44:37,840
and you make an offhand comment, maybe three people hear you.

1207
00:44:37,840 --> 00:44:40,000
But if you're the leader or the co-founder of a company

1208
00:44:40,000 --> 00:44:41,520
and you make a comment like that,

1209
00:44:41,520 --> 00:44:43,220
you've got hundreds of people listening and acting

1210
00:44:43,220 --> 00:44:44,240
based on how you behave.

1211
00:44:44,240 --> 00:44:46,640
And I think that that was just completely inappropriate

1212
00:44:46,640 --> 00:44:50,360
and frankly, yeah, it just didn't serve really anybody

1213
00:44:50,360 --> 00:44:51,200
in the room.

1214
00:44:51,200 --> 00:44:52,920
So that was one of the worst experiences.

1215
00:44:52,920 --> 00:44:54,120
Oh, absolutely.

1216
00:44:54,120 --> 00:44:58,320
You know, it reminds me of the opportunity as a leader,

1217
00:44:58,320 --> 00:44:59,160
right?

1218
00:44:59,160 --> 00:44:59,980
These are the cool things.

1219
00:44:59,980 --> 00:45:01,400
This is like a role play scenario

1220
00:45:01,400 --> 00:45:03,560
where imagine what you would do as a leader

1221
00:45:03,560 --> 00:45:05,280
if this were to happen at your event, right?

1222
00:45:05,280 --> 00:45:06,720
And if you can place that in your mind

1223
00:45:06,720 --> 00:45:08,760
and practice these opportunities,

1224
00:45:08,760 --> 00:45:11,400
my initial response is I'm pretty good

1225
00:45:11,400 --> 00:45:13,280
with handling hecklers, but sometimes I do it

1226
00:45:13,280 --> 00:45:15,080
in a way that's not necessarily the nicest.

1227
00:45:15,080 --> 00:45:16,880
I need to read radical candid by the way,

1228
00:45:16,880 --> 00:45:19,520
cause I'm like, you know, I think my response would,

1229
00:45:19,520 --> 00:45:21,040
immediately would probably be,

1230
00:45:21,040 --> 00:45:23,320
you're like all gonna judge me for this.

1231
00:45:23,320 --> 00:45:27,640
And you have every right to, would be, okay, well,

1232
00:45:27,640 --> 00:45:29,600
you know, Scott, let's come Scott.

1233
00:45:29,600 --> 00:45:33,040
You know, we certainly appreciate your opinion on the matter

1234
00:45:33,040 --> 00:45:37,180
and we all know how valuable opinions are.

1235
00:45:37,180 --> 00:45:41,580
But you know, some people Scott choose not to wear underwear

1236
00:45:41,580 --> 00:45:44,900
either and that's their choice.

1237
00:45:44,900 --> 00:45:47,600
But it doesn't make either side right or wrong.

1238
00:45:47,600 --> 00:45:49,760
Those who understand the value

1239
00:45:49,760 --> 00:45:52,420
of what this wonderful lady is sharing

1240
00:45:52,420 --> 00:45:56,800
and those who have a heart to put this stuff into,

1241
00:45:56,800 --> 00:45:58,000
we appreciate that.

1242
00:45:58,000 --> 00:46:01,800
Those who don't, then, you know, we like you too.

1243
00:46:02,800 --> 00:46:05,200
So let's keep going with the opportunity though.

1244
00:46:05,200 --> 00:46:06,040
So anyway, there's probably-

1245
00:46:06,040 --> 00:46:07,520
I admire that.

1246
00:46:07,520 --> 00:46:08,360
What?

1247
00:46:08,360 --> 00:46:09,180
I admire that.

1248
00:46:09,180 --> 00:46:10,520
I think there's a way to kind of point out what's,

1249
00:46:10,520 --> 00:46:12,440
I mean, that sounds a little bit like radical candor

1250
00:46:12,440 --> 00:46:14,000
cause you're kind of addressing what's happening

1251
00:46:14,000 --> 00:46:16,480
while saying like, you're still valid as a person.

1252
00:46:16,480 --> 00:46:17,520
I think there's too much of this.

1253
00:46:17,520 --> 00:46:19,700
Like it's either me or you in the world right now.

1254
00:46:19,700 --> 00:46:22,140
So I think it's important to value someone's belief

1255
00:46:22,140 --> 00:46:24,280
while saying, you're kind of distracting

1256
00:46:24,280 --> 00:46:25,400
from the point right now.

1257
00:46:25,400 --> 00:46:26,720
Dude, I would have crushed him.

1258
00:46:26,720 --> 00:46:30,200
A couple of years ago, I would have crushed him

1259
00:46:30,200 --> 00:46:34,000
and just, and because I've always been a protector,

1260
00:46:34,000 --> 00:46:37,360
always been a protector of people who get picked on.

1261
00:46:37,360 --> 00:46:40,720
So I went to the office a lot in elementary school

1262
00:46:40,720 --> 00:46:42,700
and it typically was in the name

1263
00:46:42,700 --> 00:46:45,720
of protecting somebody who was getting picked on.

1264
00:46:45,720 --> 00:46:47,400
And when I was playing in the sports team,

1265
00:46:47,400 --> 00:46:49,520
those greatest sports, I would always pick second.

1266
00:46:49,520 --> 00:46:51,720
I picked my best player first.

1267
00:46:51,720 --> 00:46:53,400
And then second, I'd pick whoever I knew

1268
00:46:53,400 --> 00:46:54,480
was going to pick last.

1269
00:46:54,480 --> 00:46:55,680
I would just dominate.

1270
00:46:55,680 --> 00:46:56,520
I love that.

1271
00:46:56,520 --> 00:46:59,200
And so it was, it's kind of built into me, but yeah.

1272
00:46:59,200 --> 00:47:01,380
And a couple of my best friend,

1273
00:47:02,920 --> 00:47:04,520
he, James told me, he said,

1274
00:47:04,520 --> 00:47:06,940
Jackson, sometimes when you speak with people,

1275
00:47:06,940 --> 00:47:08,920
it's like you hit them with a steel bat.

1276
00:47:08,920 --> 00:47:09,760
Yeah.

1277
00:47:09,760 --> 00:47:10,920
And I was like, I know.

1278
00:47:10,920 --> 00:47:13,040
I was like, I was already aware, trying to figure it out.

1279
00:47:13,040 --> 00:47:15,880
I was like, but he's like, I know you're not,

1280
00:47:15,880 --> 00:47:19,520
but like, it just comes across that way.

1281
00:47:19,520 --> 00:47:22,480
And I was like, oh dude, like you're speaking truth

1282
00:47:22,480 --> 00:47:24,200
and I got to figure out how to stop doing that.

1283
00:47:24,200 --> 00:47:26,080
Cause yeah, I would have just made him feel miserable

1284
00:47:26,080 --> 00:47:28,840
for making her, for putting her through that.

1285
00:47:28,840 --> 00:47:30,040
And that's not the best way.

1286
00:47:30,040 --> 00:47:31,560
So we are a little bit over,

1287
00:47:31,560 --> 00:47:33,640
but I want to keep going if you're okay with that.

1288
00:47:33,640 --> 00:47:34,780
Yeah. Okay. Awesome.

1289
00:47:34,780 --> 00:47:37,480
So what's your best experience in business, Ryan?

1290
00:47:37,480 --> 00:47:38,780
Yeah.

1291
00:47:38,780 --> 00:47:40,200
And best is a very, you know,

1292
00:47:40,200 --> 00:47:41,200
we can interpret that in many ways,

1293
00:47:41,200 --> 00:47:43,320
but you're asking me, so I'm going to share.

1294
00:47:43,320 --> 00:47:44,800
One of the things that comes up for me is like,

1295
00:47:44,800 --> 00:47:46,660
for me, the best business experiences happen

1296
00:47:46,660 --> 00:47:50,240
when I have a visceral, positive, full body sensation.

1297
00:47:50,240 --> 00:47:51,800
Like when am I, when am I,

1298
00:47:51,800 --> 00:47:53,400
when is something that's happening at work,

1299
00:47:53,400 --> 00:47:54,960
making me feel so good that like,

1300
00:47:54,960 --> 00:47:56,240
I almost can't put words to it.

1301
00:47:56,240 --> 00:47:58,960
I just feel good in my body and in my mind.

1302
00:47:58,960 --> 00:48:00,640
And I'll tell you exactly when that was.

1303
00:48:00,640 --> 00:48:03,220
So years ago at Pandora,

1304
00:48:03,220 --> 00:48:04,980
one of the things that I was challenged to do

1305
00:48:04,980 --> 00:48:07,120
was to look at, so a lot of companies,

1306
00:48:07,120 --> 00:48:08,480
like especially these types of tech companies,

1307
00:48:08,480 --> 00:48:09,760
will use engagement surveys

1308
00:48:09,760 --> 00:48:12,320
and they'll actually pull and measure across the company

1309
00:48:12,320 --> 00:48:13,960
to find out what are we doing well,

1310
00:48:13,960 --> 00:48:14,840
what are we not doing well?

1311
00:48:14,840 --> 00:48:17,120
And sometimes these can go into like 80 different topics,

1312
00:48:17,120 --> 00:48:19,800
like it gets in depth and eventually you fatigue

1313
00:48:19,800 --> 00:48:21,280
your employees with over surveys, but.

1314
00:48:21,280 --> 00:48:23,240
Oh, it's kind of a secret.

1315
00:48:23,240 --> 00:48:26,600
But it can work if it's delivered in proper portions.

1316
00:48:26,600 --> 00:48:28,420
Sure. And one of the key components is to show

1317
00:48:28,420 --> 00:48:30,200
that you're acting on what you're,

1318
00:48:30,200 --> 00:48:32,140
like if you're just asking and people are telling you

1319
00:48:32,140 --> 00:48:34,200
for a year that we're unhappy in this one area,

1320
00:48:34,200 --> 00:48:35,360
it's like, eventually they're going to go,

1321
00:48:35,360 --> 00:48:36,200
I'm going to stop answering

1322
00:48:36,200 --> 00:48:37,520
because you're not doing anything.

1323
00:48:37,520 --> 00:48:40,360
But one of my jobs, which was one of the best jobs

1324
00:48:40,360 --> 00:48:42,040
I've ever had is to just look at those surveys

1325
00:48:42,040 --> 00:48:44,700
and try to get those scores to go back up.

1326
00:48:44,700 --> 00:48:47,160
And so, but the very specific experience

1327
00:48:47,160 --> 00:48:49,800
that I had within this is that one of the scores

1328
00:48:49,800 --> 00:48:51,640
that was low, we had people who loved their managers,

1329
00:48:51,640 --> 00:48:52,660
they were happy in their job,

1330
00:48:52,660 --> 00:48:54,140
they didn't want to leave Pandora,

1331
00:48:54,140 --> 00:48:55,680
but they were looking around on LinkedIn

1332
00:48:55,680 --> 00:48:57,800
and on weekends talking to friends at parties

1333
00:48:57,800 --> 00:49:00,280
and hearing other people are moving forward in their career.

1334
00:49:00,280 --> 00:49:03,020
They're like, I want to grow in the same way my friends are.

1335
00:49:03,020 --> 00:49:04,880
And we started to hear that that was actually

1336
00:49:04,880 --> 00:49:06,680
the biggest risk to losing people was not so much

1337
00:49:06,680 --> 00:49:08,600
that they were unhappy, but that they felt

1338
00:49:08,600 --> 00:49:10,420
like they weren't keeping up with their peers.

1339
00:49:10,420 --> 00:49:11,260
So one of the things that we did is we-

1340
00:49:11,260 --> 00:49:13,480
A little bit of a roof on their head, perhaps,

1341
00:49:13,480 --> 00:49:14,920
of like what they could accomplish,

1342
00:49:14,920 --> 00:49:16,200
where they could go for.

1343
00:49:16,200 --> 00:49:18,040
This happens in jobs where you're essentially doing

1344
00:49:18,040 --> 00:49:19,120
like a relatively repetitive job.

1345
00:49:19,120 --> 00:49:22,000
This is huge for all the types of companies we work with

1346
00:49:22,000 --> 00:49:25,120
because I would say that it's one of the greatest reasons

1347
00:49:25,120 --> 00:49:27,240
why 96% of businesses are failing.

1348
00:49:27,240 --> 00:49:29,960
And that has to do with the entrepreneur

1349
00:49:29,960 --> 00:49:32,640
putting their thumb accidentally on top of those

1350
00:49:32,640 --> 00:49:35,640
or serving them saying, hey, we want the lowest price

1351
00:49:35,640 --> 00:49:37,620
with the fastest result.

1352
00:49:37,620 --> 00:49:40,280
And we're not going to paint any vision

1353
00:49:40,280 --> 00:49:42,160
for how we want to include you long-term

1354
00:49:42,160 --> 00:49:45,200
because we want the best ROI.

1355
00:49:45,200 --> 00:49:47,080
And what you're doing is you're basically saying,

1356
00:49:47,080 --> 00:49:48,980
I'm never going to care about you.

1357
00:49:48,980 --> 00:49:52,600
I'm never going to want to see what you want to accomplish.

1358
00:49:52,600 --> 00:49:54,200
And if you don't care about my vision,

1359
00:49:54,200 --> 00:49:55,960
I don't want to pay you.

1360
00:49:55,960 --> 00:49:57,940
It's happens, this happens at the smallest

1361
00:49:57,940 --> 00:49:59,880
of business levels, not just in corporate.

1362
00:49:59,880 --> 00:50:00,720
So go ahead.

1363
00:50:00,720 --> 00:50:01,540
It's good to know.

1364
00:50:01,540 --> 00:50:04,120
And I think it's even associated with quiet quitting,

1365
00:50:04,120 --> 00:50:05,000
which you've mentioned earlier,

1366
00:50:05,000 --> 00:50:05,840
so we can talk about that too.

1367
00:50:05,840 --> 00:50:08,720
But the answer to the question is that we launched

1368
00:50:08,720 --> 00:50:11,000
a skill development program that essentially enticed people

1369
00:50:11,000 --> 00:50:13,380
that, on one hand, I had a company saying,

1370
00:50:13,380 --> 00:50:15,000
we need people to learn new skills to adapt

1371
00:50:15,000 --> 00:50:16,600
with the new business model of the company.

1372
00:50:16,600 --> 00:50:18,280
But I knew in my heart that if I go and tell

1373
00:50:18,280 --> 00:50:20,420
these three, 400 employees that, hey, you got to learn

1374
00:50:20,420 --> 00:50:22,300
a skill to adapt to the business model,

1375
00:50:22,300 --> 00:50:23,160
that's not motivating.

1376
00:50:23,160 --> 00:50:24,600
There's probably 10% of people who are like,

1377
00:50:24,600 --> 00:50:25,560
heck yeah, let's do it.

1378
00:50:25,560 --> 00:50:26,740
Like I'm all on.

1379
00:50:26,740 --> 00:50:28,160
But a lot of people are like,

1380
00:50:28,160 --> 00:50:30,000
that sounds like you need more from me.

1381
00:50:30,000 --> 00:50:33,000
And it's human to ask, what are you going to reciprocate?

1382
00:50:33,000 --> 00:50:35,520
And so what we did is we found out what are the skills

1383
00:50:35,520 --> 00:50:38,000
you want to learn and matched those up with the skills

1384
00:50:38,000 --> 00:50:40,440
that they needed to essentially fit

1385
00:50:40,440 --> 00:50:41,800
into this new business model.

1386
00:50:41,800 --> 00:50:43,640
So the whole experience is really positive.

1387
00:50:43,640 --> 00:50:45,280
The program is still in place at Pandora,

1388
00:50:45,280 --> 00:50:46,960
even though I haven't been there since 2017.

1389
00:50:46,960 --> 00:50:48,780
So that's also a positive experience.

1390
00:50:48,780 --> 00:50:50,200
But the actual moment I'm talking about

1391
00:50:50,200 --> 00:50:52,800
that was really visceral is we created applications

1392
00:50:52,800 --> 00:50:54,200
for this program.

1393
00:50:54,200 --> 00:50:55,200
We didn't need to do this.

1394
00:50:55,200 --> 00:50:56,580
We were going to try to get as many people

1395
00:50:56,580 --> 00:50:58,200
to take the classes as possible.

1396
00:50:58,200 --> 00:50:59,900
However, I was worried about this problem

1397
00:50:59,900 --> 00:51:01,040
I just put in front of you, which is,

1398
00:51:01,040 --> 00:51:02,960
hey, if you're taking this because I'm telling you,

1399
00:51:02,960 --> 00:51:05,160
it doesn't feel as exciting as if I tell you,

1400
00:51:05,160 --> 00:51:06,640
you can get into this, if you can tell me

1401
00:51:06,640 --> 00:51:07,760
why you think you're going to do,

1402
00:51:07,760 --> 00:51:08,880
what you're going to do with it.

1403
00:51:08,880 --> 00:51:12,280
And so the best experience I've ever had was one night,

1404
00:51:12,280 --> 00:51:14,120
I had weeks of applications be open.

1405
00:51:14,120 --> 00:51:16,400
So employees were applying to this program

1406
00:51:16,400 --> 00:51:17,240
and it had questions like,

1407
00:51:17,240 --> 00:51:19,360
what do you hope to do with these new skills?

1408
00:51:19,360 --> 00:51:21,320
And I sat up until probably one in the morning,

1409
00:51:21,320 --> 00:51:23,160
just reading a printout of these answers

1410
00:51:23,160 --> 00:51:25,080
of what people, their vision,

1411
00:51:25,080 --> 00:51:26,500
they said, if I learn public speaking,

1412
00:51:26,500 --> 00:51:27,340
I'll be able to do this.

1413
00:51:27,340 --> 00:51:29,080
If I learn deck design, I'll be able to do this.

1414
00:51:29,080 --> 00:51:31,360
And just seeing other people get excited

1415
00:51:31,360 --> 00:51:33,800
about their future, that's a really positive

1416
00:51:33,800 --> 00:51:35,440
business experience for me.

1417
00:51:35,440 --> 00:51:36,680
Oh, absolutely.

1418
00:51:36,680 --> 00:51:38,760
And even if they don't even get to apply it

1419
00:51:38,760 --> 00:51:40,440
within the walls of what you're doing,

1420
00:51:40,440 --> 00:51:42,560
it unleashes a power that,

1421
00:51:42,560 --> 00:51:44,080
and then especially if you understand

1422
00:51:44,080 --> 00:51:46,720
that sometimes your vision is a vehicle

1423
00:51:46,720 --> 00:51:48,680
for other people that fulfill their own visions.

1424
00:51:48,680 --> 00:51:50,720
In fact, that's not a sometimes,

1425
00:51:50,720 --> 00:51:52,320
that usually is the case,

1426
00:51:52,320 --> 00:51:53,480
unless they happen to be the one

1427
00:51:53,480 --> 00:51:55,680
who's going to take over someday.

1428
00:51:55,680 --> 00:51:57,760
If we can embrace that reality too,

1429
00:51:57,760 --> 00:52:00,520
then we create more abundance in the presence

1430
00:52:00,520 --> 00:52:02,360
while creating more space for more beautiful future.

1431
00:52:02,360 --> 00:52:03,840
So I love that.

1432
00:52:03,840 --> 00:52:05,680
We strive to emulate that.

1433
00:52:05,680 --> 00:52:07,280
As a startup, it's a lot harder.

1434
00:52:07,280 --> 00:52:10,200
We have to do, I shouldn't say it's a lot harder.

1435
00:52:10,200 --> 00:52:12,680
We make our own justifications, right?

1436
00:52:12,680 --> 00:52:13,880
For our realities.

1437
00:52:13,880 --> 00:52:15,480
But I will say that we,

1438
00:52:15,480 --> 00:52:17,280
so we have a passions assessment.

1439
00:52:17,280 --> 00:52:19,160
And all of the entrepreneurs who work with us,

1440
00:52:19,160 --> 00:52:20,600
they have to take it.

1441
00:52:20,600 --> 00:52:22,960
All of the employees who work with us,

1442
00:52:22,960 --> 00:52:23,800
we want them to take it.

1443
00:52:23,800 --> 00:52:24,920
And they're usually inspired

1444
00:52:24,920 --> 00:52:26,740
because they fit within our virtues.

1445
00:52:26,740 --> 00:52:29,960
And the goal is to find out

1446
00:52:29,960 --> 00:52:32,320
what really drives that individual?

1447
00:52:32,320 --> 00:52:33,360
What strengths do they have?

1448
00:52:33,360 --> 00:52:34,360
What weaknesses do they have?

1449
00:52:34,360 --> 00:52:36,240
And we try to keep it open-minded too.

1450
00:52:36,240 --> 00:52:38,360
We're like, okay, you're coming to this company

1451
00:52:38,360 --> 00:52:39,920
to help fulfill this role.

1452
00:52:39,920 --> 00:52:41,800
And you're not stuck here.

1453
00:52:41,800 --> 00:52:44,280
Like we want to know where you want to be,

1454
00:52:44,280 --> 00:52:45,280
what you want to do.

1455
00:52:45,280 --> 00:52:48,120
Because people, when they do what they love,

1456
00:52:48,120 --> 00:52:49,960
produce far better results

1457
00:52:49,960 --> 00:52:52,280
than if they're doing something they're forced to do.

1458
00:52:52,280 --> 00:52:54,680
So we usually have a concession session

1459
00:52:54,680 --> 00:52:57,000
where we say, well, for now,

1460
00:52:57,000 --> 00:53:00,280
these are the roles that we really need fulfilled.

1461
00:53:00,280 --> 00:53:02,320
And if you can help us bridge these gaps

1462
00:53:02,320 --> 00:53:05,240
because we don't have somebody else to do that right now,

1463
00:53:05,240 --> 00:53:07,580
then let's make sure we never forget the importance

1464
00:53:07,580 --> 00:53:11,400
of building the education on these aspects of your career

1465
00:53:11,400 --> 00:53:14,660
and facility and the path for you to grow into that.

1466
00:53:14,660 --> 00:53:19,600
And I have seen that the people that I work with,

1467
00:53:19,600 --> 00:53:21,920
unless they're like terrified of me

1468
00:53:21,920 --> 00:53:24,660
and are constantly lying,

1469
00:53:24,660 --> 00:53:26,640
they tend to love working with us.

1470
00:53:26,640 --> 00:53:29,040
And that started with my first fiber assistant

1471
00:53:29,040 --> 00:53:31,960
that I did not treat like a payless shoe transaction.

1472
00:53:31,960 --> 00:53:32,800
Sure, sure.

1473
00:53:32,800 --> 00:53:35,600
I said, after asking his birthday and stuff,

1474
00:53:35,600 --> 00:53:39,520
I said, beyond design, what do you really want to do?

1475
00:53:39,520 --> 00:53:42,880
And he said, I want to learn everything I can about AI.

1476
00:53:42,880 --> 00:53:43,720
I should have listened to him.

1477
00:53:43,720 --> 00:53:45,040
This was like 10 years ago.

1478
00:53:46,200 --> 00:53:48,560
And I want to work in the artificial intelligence space.

1479
00:53:48,560 --> 00:53:51,800
And I had a friend that too,

1480
00:53:51,800 --> 00:53:56,200
I had one investor who helped with the money ball equations

1481
00:53:56,200 --> 00:53:57,840
and another one who was working

1482
00:53:57,840 --> 00:53:59,920
in the robotics division at Google X.

1483
00:53:59,920 --> 00:54:02,220
And I was like, well, I said, that's awesome.

1484
00:54:02,220 --> 00:54:03,660
I said, I don't have direct contacts,

1485
00:54:03,660 --> 00:54:06,440
but I do have some people I can introduce you to.

1486
00:54:06,440 --> 00:54:07,280
Sure.

1487
00:54:07,280 --> 00:54:09,160
And I would love to, if you perform really well on this,

1488
00:54:09,160 --> 00:54:10,680
of course, I'd be happy to honor you

1489
00:54:10,680 --> 00:54:13,160
with some connections and some insights.

1490
00:54:13,160 --> 00:54:16,320
That dude crushed it with my logos.

1491
00:54:16,320 --> 00:54:18,440
He went so far above and beyond.

1492
00:54:18,440 --> 00:54:20,600
And I was like, wow.

1493
00:54:20,600 --> 00:54:25,520
So if I just take interest in people, right, tactic wise,

1494
00:54:25,520 --> 00:54:28,400
if I just care about people,

1495
00:54:28,400 --> 00:54:31,280
then they will care about me.

1496
00:54:31,280 --> 00:54:32,120
Interesting.

1497
00:54:34,120 --> 00:54:36,280
It's a simple equation, but yeah.

1498
00:54:37,360 --> 00:54:38,360
Yep, that's it, man.

1499
00:54:38,360 --> 00:54:40,280
So this was awesome.

1500
00:54:40,280 --> 00:54:42,760
I'm so happy that we got to have you on the show, Ryan.

1501
00:54:42,760 --> 00:54:43,960
We'd be happy to have you back.

1502
00:54:43,960 --> 00:54:47,120
We wish you the best with Growth Wave as well.

1503
00:54:47,120 --> 00:54:49,040
If there's any opportunities to collaborate in the future,

1504
00:54:49,040 --> 00:54:50,360
we will certainly be open to it

1505
00:54:50,360 --> 00:54:52,100
where that future is one minute from now,

1506
00:54:52,100 --> 00:54:54,200
or that future is a hundred days from now.

1507
00:54:54,200 --> 00:54:57,280
So let's figure out how to make that happen.

1508
00:54:57,280 --> 00:54:59,900
And vision pros, if you have more questions

1509
00:54:59,900 --> 00:55:03,560
about leadership, please drop them in the comments.

1510
00:55:03,560 --> 00:55:05,760
So that Ryan and I can both give our attempts

1511
00:55:05,760 --> 00:55:07,200
to attend to that.

1512
00:55:07,200 --> 00:55:10,120
If you know people who could use some advice

1513
00:55:10,120 --> 00:55:13,160
on leadership, drop some healthy hints.

1514
00:55:13,160 --> 00:55:16,040
Hey boss, I was really inspired by this conversation.

1515
00:55:16,040 --> 00:55:18,480
That's a better way than saying, hey boss, you suck at this.

1516
00:55:18,480 --> 00:55:21,240
You should listen to this episode, right?

1517
00:55:21,240 --> 00:55:22,600
There are ways to share this

1518
00:55:22,600 --> 00:55:26,240
and there are ways that might go more viral sharing it.

1519
00:55:26,240 --> 00:55:27,880
So we went either way,

1520
00:55:27,880 --> 00:55:30,640
but there's a great opportunity to leverage

1521
00:55:30,640 --> 00:55:31,600
a lot of what was spoken here.

1522
00:55:31,600 --> 00:55:32,840
And I'll give you one more tip on that.

1523
00:55:32,840 --> 00:55:34,400
You're gonna share this episode,

1524
00:55:34,400 --> 00:55:36,700
think through what was the point in the episode

1525
00:55:36,700 --> 00:55:38,960
or the story that made the difference for you

1526
00:55:38,960 --> 00:55:42,300
and find the timestamp of what that is

1527
00:55:42,300 --> 00:55:44,080
and share that with your audience

1528
00:55:44,080 --> 00:55:45,660
because it creates a little bit of a hook

1529
00:55:45,660 --> 00:55:46,680
and a little bit of a teaser,

1530
00:55:46,680 --> 00:55:48,760
but it also helps them get right to the point

1531
00:55:48,760 --> 00:55:50,120
of the value that we provided.

1532
00:55:50,120 --> 00:55:51,680
And if there's anything else we can do for you

1533
00:55:51,680 --> 00:55:54,260
as visionary entrepreneurs, visionary professionals,

1534
00:55:54,260 --> 00:55:57,000
visionaries of your own lives, don't hesitate to ask.

1535
00:55:57,000 --> 00:55:58,800
We might be able to make the wish come true.

1536
00:55:58,800 --> 00:55:59,880
Have a fantastic day.

1537
00:55:59,880 --> 00:56:01,360
Ryan, thank you so much for honoring us

1538
00:56:01,360 --> 00:56:02,200
with your time today.

1539
00:56:02,200 --> 00:56:03,400
Thank you.

1540
00:56:03,400 --> 00:56:04,220
Everybody have a wonderful day.

1541
00:56:04,220 --> 00:56:05,240
Thank you for being here today.

1542
00:56:05,240 --> 00:56:07,720
I'm really happy that you tuned in to Vision Pros Live.

1543
00:56:07,720 --> 00:56:10,400
I'm looking forward to seeing your reactions

1544
00:56:10,400 --> 00:56:12,680
as these episodes continue to move forward.

1545
00:56:12,680 --> 00:56:14,360
This is gonna get more and more fun.

1546
00:56:14,360 --> 00:56:16,160
We'll have more and more engagement as well.

1547
00:56:16,160 --> 00:56:18,280
We'll invite people to participate in the show

1548
00:56:18,280 --> 00:56:20,640
and thank you for giving us your time and attention.

1549
00:56:20,640 --> 00:56:21,960
Have a great day.

