do so yeah definitely yeah you know my dad was in Bahrain for one year beautiful beautiful have you
been there uh only uh like in the airport just like a one or two hours uh but never actually been
there yeah i look forward to to visiting i think it'd be awesome there's there's so much all right
welcome in to vision pros live with Jackson Calame i'm your show host we'll be doing interviews for
visionary entrepreneurs and guest leaders who are building fantastic visions out there
all right what's up vision pros it's your host Jackson Calame welcome to vision pros live i'm
the ceo and founder of first class business and i'm excited to have Ahmad Al Sharifi on today
to talk to us about google ads and his vision regarding what he does for his clients of course
and how he serves them how you can show up as a visionary there's a lot you can learn from this
particular episode we're going to be masterminding about ads in the process as well and talking
about some of the things to be aware of in 2023 and and especially we're not talking about generic
things like you'd read on fortune or inc or elsewhere like i understand that those you have
to understand those articles are designed for like big businesses and generic growth patterns you
need to get into the details and the specifics and the dynamics of somebody who knows about
marketing related to where your brand is at because it's different for every level and i
know people like to oversimplify that but that's why we have this show is to help people stop
oversimplifying so you can get a specific great result so anyway sponsorships epiphany we're
super grateful for rick meekins over at epiphany and a special shout out to dr seth yates at able
health dot us as well if you are looking to upgrade your health and live a little more
balanced get the supplements that you need the diet that you need and the exercise programs that
you need i highly recommend checking out what dr seth yates has built and of course we'd love
to see you give back to the water project why listen to the show you may just pull up the water
project and check it out and see what projects they have going on right now to provide clean
drinking water to those in need without further ado amad welcome to the show thank you so much
for joining me today all right we've almost got him on all right i think hi mays got a little bit
of a technical glitch on his end or amad there we go ah mad great to see you dude how are you
you too jackson how's it going man it's going awesome it's going great we're glad to have you
um all right i'm gonna dive right in with the first question so amad who should be listening
today why should they be listening to you and what are they going to get out of today's show
so who should be listening i would say any business owner or even anybody who's working
in marketing and they want to learn more about what we do in big scale and big companies
or even if you're just working in sales or marketing because they integrate a lot together
what they will get um marketing knowledge business knowledge from the field from the actual field
and get to know me and get to know you i love it man and normally i don't dive straight into
the topic itself because i think it's very important that uh that people know who you are
as a person too so we are going to circle back to that but um you know guys if you're if you're
listening right now and you're like man i just want to get to the digital marketing stuff i just
want to know the recipe then um i'm telling you right now you're on a track path to fail um you
got to care about the people involved and know that the people involved care about you in order
to hit the results that you want to hit and if you're storming past that reality um you're going
to have several years of difficulties so we're going to rewind a little bit and uh and go that
route so ahmad do me a favor what tell us in 15 seconds what's your personal vision
my personal vision is to serve through digital platforms whether it's consumers whether it's
businesses and help them to reach what they want like that's the general vision and that can
develop not just through marketing but also through products and even services so that's that's the
biggest vision is to help people connect people and just let them thrive what about you though
let's take a step back further i know we're going to get to that audience but i want to know about
you personally um you know i don't know 20 30 40 years down the road who are you going to be what
are you going to do and outside of this business stuff or are you going to be the next google owner
might be uh that's on the list i would say yeah uh maybe a big the fifth company let's say in
technology that that's on you know always dream big but my vision that i see within let's say 10
years 15 years a holding company where we serve different businesses one of them is marketing one
of them is management you can say like deloitte kind of but not into the auditing but into the
actual business helping businesses whether it's training whether it's marketing services whether
it's product development or anything that gets into getting them to generate revenue and return
on investments that's like the big vision uh it could take 10 years it could take less let's see
but that's real i appreciate the focus okay and these clients that you serve what's your vision
for the clients absolutely i mean every client that i work with if we keep working together they
are in the best situation but even if we're not working together anymore we leave them in a better
situation than when we came and that's for us is the win for them before it's a win for us so leaving
the client or being with a client in a better situation than we started with them that's the
ultimate vision and keeping the relationship because as you said it's it's not just about
business not just about making money it's also about human aspect and just when you help someone
whether it's a business or whether it's not business individual that just fulfills something in you and
then gives you the purpose to keep going in the right direction awesome you know i saw you have
uh and we'll pull it up uh hi may's instagram feed you got more than 25 000 followers on instagram
um and uh you know is this is this a combination of life and and business principles is it all
case study material what you know what'd you do to draw draw that type of an audience yeah actually
i don't post that much on instagram just like a personal uh space kind of like my journal you can
see a lot of stages of my life traveling some views some tips so i don't use it just focus
on business but also as a journal you could say a visual journal where i just post certain things
but it's part of a business and part of it my life friends uh colleagues uh networking and a lot of
a lot of them uh from just like instagram and growing posting some wheels uh recently i'm not
putting a lot of efforts in instagram as much as i put in lincoln especially when it comes to
networking uh it seems like it is one of the hidden gems in the social media digital world and
most of people don't even get into that or you find them not using it or not even caring about it
yep i well i liked that hat that we just saw right before i cut it up i was like oh cool i gotta give
me one of those hats it looked it looked like uh you were in russia or somewhere uh really cold
where were you yeah i was in russia actually in moscow okay yeah it looks like one of those things
you put in your microphone um but it certainly looked warm and cozy yeah this is the same one
that habib he wears the mma wrestler oh yeah yeah okay cool you big mma fan not really like i watch
i watch all the big you know the finals something like that but i'm not watching all the time i got
you okay well uh to dive in a little bit further let's dive into one of the worst business
experiences you've ever have uh what what would that be what's the worst business experience you've
ever had i would tell you the worst experience and it's recent that's surprisingly i've been
in digital marketing for a good time but recently i had one client and we started the sales we have
been in touch for over two years and we're sending them emails and they're engaging and finally they
decided to take it forward so we went on the call we did the sales call they were very impressed
very happy we closed the deal we moved to the second step payment was collected everything
seems perfect and then we started giving the service right it was specifically youtube ads
and it was into a product and every day from that day we were on calls with them and it reached to
the point when we were around 25 or 23 so one thing i want to share with you and the audience
is that we offer 30 days money back guarantee on the digital marketing services which nobody do
right and we reached to the point where we have constant calls with the clients like every week
every week or every two weeks depending on the situation on amount of spend and many other things
in addition to that we were every day with them on calls and their teams they have different teams
and it was just like unorganized business they don't even know which like what is the goal even
that we set the goals with them we just fixed the goals and we started implementing but every day
the owner of the business was waking up with a different yeah different vision
it wasn't you would say like every day you have to keep up with this and to be honest with you like
i fire clients like i'll be frank i mean not many businesses do that but right if if we don't match
in values because it's very important for us and for them as well there's a moment where you spread
with them so it was 25 or even 28 day and we had a call with them because every every day
every day 8 a.m eastern time we were getting the message you know like waking up freaking out
and then sinning oh i thought about this i want to do this we're very flexible but when you change
the whole you know everything yeah the whole deal everything everything in the strategy that we said
we said at three months or six months so we reached the point where we said you know what
we're refunding you your money and we're canceling the contract with venus that was
the worst 20 25 28 days in the history of all marketing experience that i have hey man well
well good for you uh for for you know it could have been tempting to finish the last couple days
um you know and and then not have to honor that situation um you know but you you save yourself
so much grief um when you do i mean i've i've been on both ends of that scenario where i was a
difficult client who didn't know my vision clearly and was constantly changing um right
especially as my my younger self and the process of optimization can feel like that too um right
um right and sometimes your agencies make you feel bad uh for for basic changes that you have to
have to do because you've got important pivots but it sounds like you guys are working really
hard to pivot and there's as you know the client doesn't typically understand there's copy that
needs to be adjusted there's design that needs to be adjusted there's coding that needs to be done
there's uh ux and ui that has to be accounted for there's call the actions that have to be updated
there's links that have to be added there's systems that need access there's new like it's
it's way more complicated than the client often thinks and they're like oh well i just i changed
my mind so why doesn't the bridge change when i change my mind you know it's no it's way more
than that so thank you for sharing that go ahead we're very flexible with the changes because after
all what we do is we take that vision that the client have we translate right that's that's
exactly what is our job that's the agency job it's like they might have vision but they don't know how
to turn it into like how to monetize them or you know they have infant ideas and they have fees but
they don't know exactly what to do but the thing is when especially when it comes to let's say
performance advertisement is that you if you launch a campaign today of course as you know
need to give it some time for learning and we have algorithm etc so if you launch a campaign today
and next day you say oh this is not working oh i don't like the video oh i don't like that
it's not going to get you anywhere like you have to trust the process that is one thing with this
client or even specifically with the whole situation is that right not trusting the process
and sometimes the client is a person so it could be a personal issue that they reflect into the
business right like you have to understand that i'll give an example of that um so you know you
face it we face it and that's you run an ad right and the client is about to get results and they
get their first appointment booked right and that first appointment happens to be somebody
who wasn't impressed they've never heard of the individual they've never heard of the things but
they're kind of desperate for a solution they're kind of like you know uh how do i know you're not
like everybody else out there you know how do i know this is a good solution and the client freaks
out calls you right or emails you and says you're sending me bad leads um you know it's like that
first person who walks in the door and they're already panicking about um you know things not
being aligned that that's one example of many where untrained business owners and untrained teams
um don't understand that it's it's a process that involves um it can involve a great deal of patience
but i think it's more important to just have discipline right if a discipline to realize that
well it's just one of many opportunities that will come our way let's let this ride what are some of
the other areas where you see clients prematurely freak out when they're scaling an ad campaign
an ad campaign yeah so when when starting that's like basically some of them would understand
but i would say with who would never run any ads before they will just freak out because they feel
like my bank account is declining with every hour that goes by the day all right when they don't
understand that this is the investment that you're doing that's actually like the goal of me working
with you as a business is to guarantee you a return on your investment whether it's your investment
in time or money with me or even with the ads that you're managing and creating etc but when
they lack the trust i would say or the vision which might you might close the deal and do their
sales and everything they trust you but they still like feel oh something is not right you know and
usually it's the system that they have and we get and that's another part that we get into is like
the business development itself auditing the sales process oh you need to do that you do that or i
have a 10 000 email list i never send them email like it's not just ads like usually we say if you
have a good offer and that's also why we develop the offer with them in the beginning if they don't
have offers that if you have a shitty offer yeah all you do with the performance ad or with ads
is that you let more people to know how awful your offer your offers you know you're turning the
audience off yes exactly like you just show them i have the worst you know info product a product
service whatever that's why we invest a lot of time in not just investigating but researching
and also helping in calls with the clients we don't rush into the sales there's a process but
we try to understand like if we are sure that we can help you right like we treated ourselves like
doctors mainly yeah you know we sit with them we hear them they trust us to do the operation and
that's when we move on but imagine you are in an operation and the patient is like oh no you're
cutting my throat like oh come on i'm working like give me a break you're just you know exactly
just put him to sleep exactly we use the same analogy all the time with our patients and we
typically talk about open heart surgery um and it's like you just you can't ask me for the
scalpel in the middle of the surgery um you're like go to sleep and go away um because we need
to be able to tie it all together and finish it up and and that's how entrepreneurs yes we as
entrepreneurs we also get antsy with projects so you know that also brings up an important point
let's say that as an entrepreneur you had the budget to go and hire video power marketing which
i do highly recommend um and their minimum ad spend when i was working them was ten thousand
dollars per month on ad spend um that's a that's a pretty high minimum and the neat thing about
that too though is they they didn't provide any of the external services any of the extracurricular
services that were required to have those companies in a position to uh to spend money for instance if
the offer was bad then we let them know hey your offer is bad you need to go fix it and they were
spending five ten fifteen thousand dollars with somebody else to get that redoctored or fixed over
the next two to three weeks then they would come back to us and we'd say well your your video lacks
post-production um you know you need to get a you need to get somebody shoot a better video for you
or do the new post-production bam they'd go out and get it done and come back whereas your agency
sounds a bit more hands-on with what you're doing to help your clients usher forward appropriately
um so let's talk about let's switch gears though let's go straight into what's your best business
experience yeah best best experience was with a retail brand they had a very very solid brand
they're based in california and they were doing amazing but there's a gap or there's like something
missing and not fully optimizing and they can definitely do better and when we see a situation
like that we can help and and just like any small help can really make a difference so for instance
they were e-commerce business for specific for to be exact and they were doing around three million
uh a year uh revenue sales and they were depending on facebook so they had a basic email marketing
nothing else right just just facebook even instagram very minimum google ads almost
uh like they were spending one like two thousand a month which for the the big persons they have and
the strong brand they have was very low and we turned that from 30 000 a year they were spending
on google ads to 300 000 so we 10x they were spending 30 000 per year they were making no
they were spending 30 000 a year and we 10x the spend but the thing is when we started when we
we audited the account they were making 4x the 30 000 okay and when we when we reached the 300 000
they were making around 3.7x so we scaled to 300 000 and and they were almost hitting you know
over a million so that that was like insane we added some optimization some upsells we increased
the average order value like you could see the actual effort that you make and how it's really
making difference in their business and how they're expanding and even they started shipping outside
the country and they started to look into what we can do how we can add more products more
collection that's what we really love is that we not just help you in your marketing we help you
in your life because you will have more time now you know that yeah my marketing I trust what you
guys doing I can go and make a partnership with someone I can have some time like you free that
time and that headache of trying to figure out things by dealing with with someone who knows
what they are doing and when you have a client who knows exactly you know they have a success a
proven success and you know that you can optimize a couple of things for example the conversion rates
just changing a couple of things uh changing the add to cart etc like made a five ten percent
in their whole revenue they reached to double the three million so they were making six million
20 percent of that 20 million were coming from google so that that was like easy that's awesome
I'm glad you're diving into this uh and that's that's a good example so some people think that
the only way to increase conversions is to increase the x factor or go from three x to 30 x on a
return which are cool campaigns don't get me wrong they're they're they're cool but they're also hard
to sustain and usually when I see reports like that I know I want to see the deeper levels of
the case study because I don't trust the entity um they're usually wrong in their mathematics
um and on and how they project things um and that whether that's projecting roi instead of
roas etc but to your point you you're excited because you you expanded the amount of budget
that was being spent and if you don't know anything about ads then you may not understand
that that's not easy to do um to be able to maintain um a a great roi while scaling almost
infinitely right scaling to a magnitude of of great proportion like that's not easy you can only do a
certain percentage of scale per week and you have to constantly be optimizing the ads in order to
continue to achieve the output that you're already receiving you have anything you want to add to
that yeah and you're touching in a very important uh aspect that many businesses they don't even
have a proper attribution or tracking right so they would see the data let's define that real quick
so attribution okay and i'll i'll take that one on that's to attribute to so what do you attribute
your success to do you contribute to the facebook ad do you attribute it to the youtube ad if the
person saw both how much does it weigh in on the buying factor was it the video or was it the landing
page that that made the difference and then buying there's a lot of factors that go into play that
have to be assessed and understand what's actually working versus what's not continue with that though
businesses aren't tracking that attribution exactly and uh thank you for for clearing the
attribution part because many really need to understand this because usually when you have a
let's say two agencies or you have internal team who's running ads and other team or even an agency
we have google saying we did the 5x then you have facebook that says we did the 6x when we calculate
them we have like that's even more than the income that does not make any sense so understanding
which channel exactly bring you the value using any third party i mean there are a couple that
we use and we can mention them but depending on which business models like hires for example for
info products triple whale amazing product just for these are great links by those are great
great companies to be aware of um if you're in the advertising or the marketing space you should be
taking a note of all these systems yeah and and it will give you the right attribution not just on
the ads like let's say someone who came after a year and they they came from that specific channel
it will be saved so that helps you to understand on the long run if i'm going to invest more in
facebook ads or google ads or or let's say even now we have we see tick tocker and some countries
we see snapchat doing crazy with very minimum effort like not not you don't need to be an expert
to do it it just right not the right product that's it that's that's interesting that you bring that
up um one uh one strategy i heard about from some military guys um that were running ads in san
antonio uh was that they were they realized that they could target military personnel who were
deployed in iraq and afghanistan um for pennies in the dollar because nobody thought to run ads
to americans who were over there um and i was like that's brilliant because if nobody's thinking
about that dynamic that's an excellent opportunity to uh to get your services um in front of a bunch
of guys that are sitting there with their cell phones most of the day you know not that they
don't have lots of things to do too but they have a lot of downtime where they're just on base and
they don't have much else to do other than than be online um so it's a there's there's a way there's
so many different ways you can target dynamic audiences and utilize these solutions to get in
front of the right people so um what's one of the what's one of the powerful lessons
that other visionaries can learn from your experience um as a leader as a business leader
i would say whatever idea that you have do not come direct to the conclusion test and then decide
many times you will be wrong but you have to come up come down to earth and just you know
not just admit it's not like ego thing but you have to understand that not every idea that you
have is actually validating so you do the testing and that's that's the marketing equal testing or
even in business you cannot just target you know any idea that you otherwise everybody would you
know make a zillion amount of dollars right ideas can be worthless but testing them and taking action
can definitely make the difference uh those are really powerful lesson that i preach and also
do in my my life and my business and everything uh trying to many times you say something and
then when you test and you find out you were wrong and someone of the team or even your clients
sometimes they they share a vision and you're like oh yeah but that does not work you know we tried
that but it never worked you do leave the clients say that right when we tell them how you tested
this you know angle and they say yeah we tried it but it did not work out and you say yeah but
you know it's it's what do you want to achieve from it and putting the right goal and keeping
eyes and then deciding did it work or not not just like oh yeah it did not work but on based on which
metrics so putting that in quantifying it exactly yeah another good example of that so i had a
client um who we uh we ran facebook ads for and they told us uh yeah the data we had three different
teams and team one ran the same ads as team two and team three but team two was the same team
three but team two and team three did not perform um at all it was awful you know all the like and
i think it's the ads i think it's uh what you know must be the ads since it didn't work out but yeah
there was things they didn't like about the team too right it's our job to go and look at the data
and scrutinize it they weren't even in the same business model in ad set one as ad set three it
was completely different niche in products and services there was nothing the same whatsoever
and i was like oh geez you know like like it's so strange how in life we love to over generalize
right and and make blanket statements and claims but like you said that's that's where our vision
deceives us and we need to hone in the vision um you know and look for clarity and aspects of
of reality so um with 2023 um being a year of of all sorts of changes we got ai changes
um we've had ai and ad space for well really ever since google came out with ads um or probably
even before that um but there's all sorts of new depths of opportunities what are some of the
most tangible things that entrepreneurs visionaries that have um businesses in the
the b2b space ahmad what what uh what do they need to be looking at right now
amazing question and uh you know recently this year i would say with with all the ai let's say
the generative ai there's a lot of changes that happening because putting an api or or taking
that generative ai is like chatgbt or bang ai or google ai and then putting it in your let's say
workflow or in your whatsapp right because you can integrate it with everything so any communication
that you can write you can do it through those so i would say try to form a crossover team
in your company uh let's say between sales between marketing and between or whatever and see what
kind of processes that we can test just like a small test and for example we have we have faq
right and usually you have those people on whatsapp some businesses if you just write like they ask
you which language you want one or two right you feel it's not human but when you have someone say
hi this is your chatbot or let's say ai x whatever name that you're gonna give it how can i help you
today and they say i want to do this and that and then they start actually answering it which is
amazing because you can train it there are some programs that you can actually train it and it can
i don't want to say replace because that is a very big debate about is ai replacing human or not i
would say cars never replaced horses but horses are being used in a different you know situation
you know we use it as a vehicle as a tool so that does not mean we're being replaced some
businesses definitely need to upgrade but i don't want to go in that direction we have time we can
well i appreciate you talking about you talking about um one of the industry terms if you want
to look this up and you're not familiar with it sell by chat um right there's these sell by chats
and then there's sell by chat ai as well which is becoming you know just as just as well known as
as sell by chat just as fast and then you've got ai that are actually taking sales calls
for businesses and that's kind of like all the rage in my facebook ads right now is people saying
oh our ai can sell everything for you on the phone and i'm like yeah right um you know and sure there
are certain businesses that that probably can be beneficial for but until the case studies come out
until the models come out until i see people that i know like and trust implementing similar style
systems um you know i'm not going to jump on some hasty bandwagon that's on fire um you know and
and bulldozing over people on the streets um so uh no i'm fine with it's not going too far down
that rabbit hole but um what about in terms of uh just running ads in general um you know what
what are some of the top reasons why a company should hire your firm um that they may not not be
aware of if they were to try to manage it themselves um you know or what well and if you think it's more
valuable what about what are some things they should look out for if they're about to hire other
firms for their campaigns absolutely that's a great question and i would keep it very simple so
when when you have an internal team let's say you have your own marketing team that's amazing that
you reach the maturity level that you have your marketing team now when you have a marketing team
they only work within a specific business and specific type of business and they are very busy
from their like nine five job or you know their their employees after all in the department they
have their own goals however when you have an agency that comes and they tested a lot of
methodologies strategies copy whatever it is like usually that's the value is that we have
we might even work with one of your competitors right and we help them and then you see that they
are successful but we you know like the confidentiality agreement and you cannot share
any information however you can make them successful right so so having the industry
knowledge and having a different industry knowledge is one of the key points why you should be
considering working with agents now unfortunately most of the agencies you know are giving us
a bad reputation because they do not deliver most of them or they do not care about the customer
as much as they should be because the customer or the client all is trusting you to deliver whatever
that you care about let's talk about the model though i want to i want to highlight some things
about what you said is that okay yeah absolutely because i i want it i think it's valid i think
it's so important and i've seen it at the larger scales right so for instance when video power
marketing once again was brought into nordic track to run ads it wasn't because nordic track
didn't have its own advertising team right they're busy it made me imagine nike and think man they
got hundreds of thousands of products you know can you imagine one small team trying to uh to
handle all the like no not even not even possible every product especially their their um flagship
products has to have its own series of teams associated with growing expanding the advertising
for those particular assets and you're talking traditional advertising billboards and different
cities you're talking in-store promotional flyers and discounts you're talking facebook linkedin
twitter everywhere everywhere they're going to put that product there is a team of copywriters
editors content creators designers that goes to work on that they've got hundreds of people
working on those different processes so what ahmad is talking about is if you've got a great team
then one of the most important things you can do is provide an external perspective and somebody
for them to compete against as well so think of it kind of like the nba that has their main you
know the lakers have their team and then they've got their south bay team it's the the g-league
team right they got two different teams and players go between the two different teams
at times as well and they scrimmage and practice against each other on occasion as well and that
optimizes everybody to get better so it's a matter of of looking at business from a standpoint of
abundance right and saying you know what should i make to make room to optimize what i'm doing
and do i put myself at risk when i say i already have a team i'm good you know nope i've already
got a coach i don't need any more that is a that is a scary phrase and mindset to have if you are
trying to scale and grow rather than the open nature of saying how do i get these two teams to
work together just like you said about sales and marketing coming together to strategize what is
best with these materials for for people to move forward but those are brilliant concepts akamada
very important jackson i will tell you what is worse scenario is that not we just have our team
we don't need the market right now any company that is not growing we're greater referrals we
don't need the marketing right we're a referral based business we don't need marketing yes that's
yes that's amazing that you're referral based but but i always say you know do you think amazon
would be amazon that it is today if it did not use the right strategies the right marketing the
right teams you know and and scalability let's say jeff pieces was thinking about not giving equity
and just growing the business you know thinking just about himself and about ownership of the
company that definitely changed the whole game when you think about scaling the business some
people they would say you know we're we're happy where we are today we're serving enough clients
that's amazing but the thing in business is you you will start the business at zero and then it
will start generating some revenue which is amazing then you will reach a plateau level right and that
level is good if you can maintain it for some time and then you're paying yourself you're paying
your employees and you don't have any you know problems but that is exactly the time that you
need to scale because we have other parts that contribute to the equation like inflation you
know like every year you have eight percent inflation your employees will need raise you
know the whatever services that you're using like some some services that we use today the last two
years they increase their prices at least two three times some some of the tools and they are
sas products like they the the cost is just like the servers and you know the customer service etc
so you can imagine everybody is raising their prices except like in cars we were seeing tesla
ford sometimes they're lowering the prices but the point is things are going up if your business
is not growing it means it's declining there's it's either up and down there's it's all mathematical
logic there's no avoiding it yeah so you maintain the business you have enough and and some people
are happy not to scale the business but they should be also happy with the consequences of that
decision right right start losing your team is you know not growing like your team you think
someone would stay with you let's say five years if they're not growing in the business
they will not feel fulfilled and the whole company will collapse it's not just about the business
but also about the human in it because if if you grow the business if you grow the human the business
will grow if you have a expertise that is growing as well you you're investing in them the business
will grow it's not just the marketing like oh yeah let's spend money many times clients come to us
and we say you know what hold your pockets we're not going to do any advertisement not yet
not yet we have to fix many things we have to fix your offer we have to fix the processes in the
business and for for that reason they trust us and and they say like yeah you're not just spending
our money not just and usually they come to you like oh yeah what do you think is the budget that
we should be spending on you know google facebook etc and we always say that is based on your goals
and your situation you have to understand what your goals i could tell you you could spend a
million dollar you can you do that you know like you literally can do it you can spend it and
that's something some clients would say or some businesses they would say we have an open budget
and that is the exact answer that we give we say shall we start with a million let's say you know
like give us a figures understanding your goals as a business is more important than hiring an
agency before you can hire an agency you need to figure your goals as a business if you need to
help with that either through agency mentors coaches other businesses in the similar the same
network or the same niche do that and then when you feel like i have the good offer that i want
to take the next level or i even just want more people to know about my offer and i don't know
where to start then that is the time where you can start with agency get in touch with three four
five agencies it's not like shopping because that will be that will consume your time a lot you will
help in a lot of calls they will send you emails they they will send you like you know that the
usual they have to put you in their system and can show you their expertise etc and that's what gets
you in to buy but if they don't align with your business goals if they don't have the actual
that's a i don't want to just say the video testimonials but the actual expertise that you
feel yeah this is this is a very good what you're referring to is is a fantastic interviewing process
yeah yeah and great companies have an interviewing and pre-qualifying process that does take time
but that time pays dividends because you then understand each other better you come up with a
great strategy together you decide that it makes sense to launch what you're launching together and
akhman your your passion and your sincerity comes through in tremendous form and i will say that we
would love to have a proposal from you as well for first class business or have or look at what
strategic partnership opportunities could look like because you can't fake passion you know you
can but there's no reason to in this conversation and you know the the amount that you care about
the process tells me that you're constantly learning about how can i make this better for
each client that i work with a lot of what you've exposed today and the interview just tells me that
you're the type of person that i'm always looking for in life to say you know what i want this type
of person in my life more often and so yeah man i will share i'm going to show two things from my
side to wrap up and i hope they they're beneficial to you i know they will be to the audience and
circling back to one thing that you said that is so important business owners a lot of them that
have been around for decades have built a business and a brand based on referrals and networking
there's nothing wrong with that that is a good thing it has helped you sustain and survive in
some cases it may have helped you reach some element of thrive however our greatest strengths
are often our greatest weaknesses in regards to the you know a tree can't jump it's rooted
that roots give it strength well your referrals you've learned to talk about your business in a
way where you don't highlight your digital marketing you hide it but you don't say your digital
marketing sucks because it makes you look like a bad business owner so instead you've learned to say
oh we grow through referrals we we we take care of those that we work with and they refer their
friends and family to us because we're awesome but what you're not saying and what you're not
listening to when you're not realizing about your own brand that many of the experts in the world
realize is strangers fear you strangers do not want to work with you strangers aren't inspired
to come and talk to you your only growth strategy is through the referral network because you're not
doing what's needed to establish your authority and your credit credibility online and that's
something business owners would benefit from being able to hear and understand and again back to your
interview process as well I can't I can't recommend that enough that if you are in the process of
strategically hiring somebody then you'll look at it from the standpoint of I need to spend enough
time with this individual in order to really understand them and help them really understand
what it is that we're up to and explore the depths of this conversations and it probably needs to be
more than one person involved in that pre-qualification process so that you don't
accidentally make a hasty decision which usually ends poorly for everybody so if you want to reach
out to Ahmad you can find him on well obviously you can find him on Instagram you find him on
LinkedIn as well and Big Al Consulting as well as is the brand so is there anything you'd like to
share before we wrap up Ahmad absolutely I would like to add that you know the process of choosing
the agency might be a hustle for some companies because they don't know how can I know which
agency is good or bad and usually if you trust your gut and just choosing oh yeah I like that
person because we know in sales you know many experienced sales yeah they will be friendly
they will be nice and everything but look at the goals and see if that will align with your business
if they can add value then move forward don't let it take a long time many businesses would
you know have calls then they're not ready then they're shopping around and you when you lose time
I would say your competitors are eating your market and today especially when it comes to
the digital you know marketing space you will find your competitor targeting you because you
basically have the same you know interest like your you go on your website and so you will see
that your audiences are you know on those either you write your services on Google if you're not
on the top you're losing money if you're not reaching out to your clients to your customers
you're losing money and last I would like to add is don't be afraid into reaching in new countries
and as you said for example with the with the army and the military in Iraq so many people would
want to target the five big english-speaking country let's say ariana, Australia, New Zealand,
US, UK but and and this could be like a growth hack or just test right I'm again I don't want
to jump in conclusion but we tested it we have seen a tremendous success you mentioned also the same
case test but choose the language as in as english so you want those who are being targeted to
understand your message but test new countries test US test UAE right like it's mostly you have
nine million english-speaking or 10 million test ksa Saudi Arabia those are huge economics and
very strong GDP and they're growing very fast and almost 99 percent are online try testing different
countries even in Africa like within with some info products if you have an info product
go there if you have a low offer and then you have ourselves reach your audiences you you you can
reach basically everyone so take advantage of it have the right offer the right message and all the
best to your business to grow and scale and stick to a vision pros appreciate you akhmad vision pros
we'll see on the next episode thanks everybody for tuning in feel free to leave questions comments
on wherever you find us in social media and we'll be happy to respond to you take care guys thank
you for being here today I'm really happy that you tuned in to vision pros live I'm looking
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