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do so yeah definitely yeah you know my dad was in Bahrain for one year beautiful beautiful have you

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been there uh only uh like in the airport just like a one or two hours uh but never actually been

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there yeah i look forward to to visiting i think it'd be awesome there's there's so much all right

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welcome in to vision pros live with Jackson Calame i'm your show host we'll be doing interviews for

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visionary entrepreneurs and guest leaders who are building fantastic visions out there

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all right what's up vision pros it's your host Jackson Calame welcome to vision pros live i'm

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the ceo and founder of first class business and i'm excited to have Ahmad Al Sharifi on today

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to talk to us about google ads and his vision regarding what he does for his clients of course

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and how he serves them how you can show up as a visionary there's a lot you can learn from this

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particular episode we're going to be masterminding about ads in the process as well and talking

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about some of the things to be aware of in 2023 and and especially we're not talking about generic

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things like you'd read on fortune or inc or elsewhere like i understand that those you have

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to understand those articles are designed for like big businesses and generic growth patterns you

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need to get into the details and the specifics and the dynamics of somebody who knows about

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marketing related to where your brand is at because it's different for every level and i

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know people like to oversimplify that but that's why we have this show is to help people stop

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oversimplifying so you can get a specific great result so anyway sponsorships epiphany we're

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super grateful for rick meekins over at epiphany and a special shout out to dr seth yates at able

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health dot us as well if you are looking to upgrade your health and live a little more

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balanced get the supplements that you need the diet that you need and the exercise programs that

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you need i highly recommend checking out what dr seth yates has built and of course we'd love

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to see you give back to the water project why listen to the show you may just pull up the water

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project and check it out and see what projects they have going on right now to provide clean

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drinking water to those in need without further ado amad welcome to the show thank you so much

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for joining me today all right we've almost got him on all right i think hi mays got a little bit

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of a technical glitch on his end or amad there we go ah mad great to see you dude how are you

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you too jackson how's it going man it's going awesome it's going great we're glad to have you

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um all right i'm gonna dive right in with the first question so amad who should be listening

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today why should they be listening to you and what are they going to get out of today's show

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so who should be listening i would say any business owner or even anybody who's working

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in marketing and they want to learn more about what we do in big scale and big companies

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or even if you're just working in sales or marketing because they integrate a lot together

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what they will get um marketing knowledge business knowledge from the field from the actual field

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and get to know me and get to know you i love it man and normally i don't dive straight into

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the topic itself because i think it's very important that uh that people know who you are

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as a person too so we are going to circle back to that but um you know guys if you're if you're

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listening right now and you're like man i just want to get to the digital marketing stuff i just

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want to know the recipe then um i'm telling you right now you're on a track path to fail um you

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got to care about the people involved and know that the people involved care about you in order

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to hit the results that you want to hit and if you're storming past that reality um you're going

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to have several years of difficulties so we're going to rewind a little bit and uh and go that

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route so ahmad do me a favor what tell us in 15 seconds what's your personal vision

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my personal vision is to serve through digital platforms whether it's consumers whether it's

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businesses and help them to reach what they want like that's the general vision and that can

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develop not just through marketing but also through products and even services so that's that's the

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biggest vision is to help people connect people and just let them thrive what about you though

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let's take a step back further i know we're going to get to that audience but i want to know about

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you personally um you know i don't know 20 30 40 years down the road who are you going to be what

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are you going to do and outside of this business stuff or are you going to be the next google owner

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might be uh that's on the list i would say yeah uh maybe a big the fifth company let's say in

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technology that that's on you know always dream big but my vision that i see within let's say 10

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years 15 years a holding company where we serve different businesses one of them is marketing one

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of them is management you can say like deloitte kind of but not into the auditing but into the

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actual business helping businesses whether it's training whether it's marketing services whether

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it's product development or anything that gets into getting them to generate revenue and return

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on investments that's like the big vision uh it could take 10 years it could take less let's see

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but that's real i appreciate the focus okay and these clients that you serve what's your vision

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for the clients absolutely i mean every client that i work with if we keep working together they

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are in the best situation but even if we're not working together anymore we leave them in a better

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situation than when we came and that's for us is the win for them before it's a win for us so leaving

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the client or being with a client in a better situation than we started with them that's the

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ultimate vision and keeping the relationship because as you said it's it's not just about

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business not just about making money it's also about human aspect and just when you help someone

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whether it's a business or whether it's not business individual that just fulfills something in you and

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then gives you the purpose to keep going in the right direction awesome you know i saw you have

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uh and we'll pull it up uh hi may's instagram feed you got more than 25 000 followers on instagram

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um and uh you know is this is this a combination of life and and business principles is it all

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case study material what you know what'd you do to draw draw that type of an audience yeah actually

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i don't post that much on instagram just like a personal uh space kind of like my journal you can

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see a lot of stages of my life traveling some views some tips so i don't use it just focus

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on business but also as a journal you could say a visual journal where i just post certain things

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but it's part of a business and part of it my life friends uh colleagues uh networking and a lot of

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a lot of them uh from just like instagram and growing posting some wheels uh recently i'm not

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putting a lot of efforts in instagram as much as i put in lincoln especially when it comes to

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networking uh it seems like it is one of the hidden gems in the social media digital world and

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most of people don't even get into that or you find them not using it or not even caring about it

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yep i well i liked that hat that we just saw right before i cut it up i was like oh cool i gotta give

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me one of those hats it looked it looked like uh you were in russia or somewhere uh really cold

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where were you yeah i was in russia actually in moscow okay yeah it looks like one of those things

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you put in your microphone um but it certainly looked warm and cozy yeah this is the same one

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that habib he wears the mma wrestler oh yeah yeah okay cool you big mma fan not really like i watch

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i watch all the big you know the finals something like that but i'm not watching all the time i got

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you okay well uh to dive in a little bit further let's dive into one of the worst business

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experiences you've ever have uh what what would that be what's the worst business experience you've

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ever had i would tell you the worst experience and it's recent that's surprisingly i've been

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in digital marketing for a good time but recently i had one client and we started the sales we have

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been in touch for over two years and we're sending them emails and they're engaging and finally they

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decided to take it forward so we went on the call we did the sales call they were very impressed

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very happy we closed the deal we moved to the second step payment was collected everything

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seems perfect and then we started giving the service right it was specifically youtube ads

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and it was into a product and every day from that day we were on calls with them and it reached to

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the point when we were around 25 or 23 so one thing i want to share with you and the audience

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is that we offer 30 days money back guarantee on the digital marketing services which nobody do

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right and we reached to the point where we have constant calls with the clients like every week

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every week or every two weeks depending on the situation on amount of spend and many other things

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in addition to that we were every day with them on calls and their teams they have different teams

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and it was just like unorganized business they don't even know which like what is the goal even

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that we set the goals with them we just fixed the goals and we started implementing but every day

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the owner of the business was waking up with a different yeah different vision

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it wasn't you would say like every day you have to keep up with this and to be honest with you like

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i fire clients like i'll be frank i mean not many businesses do that but right if if we don't match

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in values because it's very important for us and for them as well there's a moment where you spread

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with them so it was 25 or even 28 day and we had a call with them because every every day

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every day 8 a.m eastern time we were getting the message you know like waking up freaking out

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and then sinning oh i thought about this i want to do this we're very flexible but when you change

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the whole you know everything yeah the whole deal everything everything in the strategy that we said

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we said at three months or six months so we reached the point where we said you know what

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we're refunding you your money and we're canceling the contract with venus that was

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the worst 20 25 28 days in the history of all marketing experience that i have hey man well

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well good for you uh for for you know it could have been tempting to finish the last couple days

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um you know and and then not have to honor that situation um you know but you you save yourself

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so much grief um when you do i mean i've i've been on both ends of that scenario where i was a

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difficult client who didn't know my vision clearly and was constantly changing um right

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especially as my my younger self and the process of optimization can feel like that too um right

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um right and sometimes your agencies make you feel bad uh for for basic changes that you have to

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have to do because you've got important pivots but it sounds like you guys are working really

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hard to pivot and there's as you know the client doesn't typically understand there's copy that

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needs to be adjusted there's design that needs to be adjusted there's coding that needs to be done

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there's uh ux and ui that has to be accounted for there's call the actions that have to be updated

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there's links that have to be added there's systems that need access there's new like it's

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it's way more complicated than the client often thinks and they're like oh well i just i changed

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my mind so why doesn't the bridge change when i change my mind you know it's no it's way more

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than that so thank you for sharing that go ahead we're very flexible with the changes because after

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all what we do is we take that vision that the client have we translate right that's that's

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exactly what is our job that's the agency job it's like they might have vision but they don't know how

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to turn it into like how to monetize them or you know they have infant ideas and they have fees but

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they don't know exactly what to do but the thing is when especially when it comes to let's say

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performance advertisement is that you if you launch a campaign today of course as you know

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need to give it some time for learning and we have algorithm etc so if you launch a campaign today

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and next day you say oh this is not working oh i don't like the video oh i don't like that

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it's not going to get you anywhere like you have to trust the process that is one thing with this

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client or even specifically with the whole situation is that right not trusting the process

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and sometimes the client is a person so it could be a personal issue that they reflect into the

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business right like you have to understand that i'll give an example of that um so you know you

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face it we face it and that's you run an ad right and the client is about to get results and they

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get their first appointment booked right and that first appointment happens to be somebody

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who wasn't impressed they've never heard of the individual they've never heard of the things but

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they're kind of desperate for a solution they're kind of like you know uh how do i know you're not

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like everybody else out there you know how do i know this is a good solution and the client freaks

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out calls you right or emails you and says you're sending me bad leads um you know it's like that

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first person who walks in the door and they're already panicking about um you know things not

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being aligned that that's one example of many where untrained business owners and untrained teams

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um don't understand that it's it's a process that involves um it can involve a great deal of patience

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but i think it's more important to just have discipline right if a discipline to realize that

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well it's just one of many opportunities that will come our way let's let this ride what are some of

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the other areas where you see clients prematurely freak out when they're scaling an ad campaign

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an ad campaign yeah so when when starting that's like basically some of them would understand

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but i would say with who would never run any ads before they will just freak out because they feel

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like my bank account is declining with every hour that goes by the day all right when they don't

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understand that this is the investment that you're doing that's actually like the goal of me working

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with you as a business is to guarantee you a return on your investment whether it's your investment

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in time or money with me or even with the ads that you're managing and creating etc but when

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they lack the trust i would say or the vision which might you might close the deal and do their

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sales and everything they trust you but they still like feel oh something is not right you know and

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usually it's the system that they have and we get and that's another part that we get into is like

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the business development itself auditing the sales process oh you need to do that you do that or i

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have a 10 000 email list i never send them email like it's not just ads like usually we say if you

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have a good offer and that's also why we develop the offer with them in the beginning if they don't

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have offers that if you have a shitty offer yeah all you do with the performance ad or with ads

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is that you let more people to know how awful your offer your offers you know you're turning the

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audience off yes exactly like you just show them i have the worst you know info product a product

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service whatever that's why we invest a lot of time in not just investigating but researching

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and also helping in calls with the clients we don't rush into the sales there's a process but

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we try to understand like if we are sure that we can help you right like we treated ourselves like

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doctors mainly yeah you know we sit with them we hear them they trust us to do the operation and

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that's when we move on but imagine you are in an operation and the patient is like oh no you're

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cutting my throat like oh come on i'm working like give me a break you're just you know exactly

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just put him to sleep exactly we use the same analogy all the time with our patients and we

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typically talk about open heart surgery um and it's like you just you can't ask me for the

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scalpel in the middle of the surgery um you're like go to sleep and go away um because we need

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to be able to tie it all together and finish it up and and that's how entrepreneurs yes we as

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entrepreneurs we also get antsy with projects so you know that also brings up an important point

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let's say that as an entrepreneur you had the budget to go and hire video power marketing which

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i do highly recommend um and their minimum ad spend when i was working them was ten thousand

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dollars per month on ad spend um that's a that's a pretty high minimum and the neat thing about

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that too though is they they didn't provide any of the external services any of the extracurricular

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services that were required to have those companies in a position to uh to spend money for instance if

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the offer was bad then we let them know hey your offer is bad you need to go fix it and they were

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spending five ten fifteen thousand dollars with somebody else to get that redoctored or fixed over

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the next two to three weeks then they would come back to us and we'd say well your your video lacks

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post-production um you know you need to get a you need to get somebody shoot a better video for you

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or do the new post-production bam they'd go out and get it done and come back whereas your agency

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sounds a bit more hands-on with what you're doing to help your clients usher forward appropriately

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um so let's talk about let's switch gears though let's go straight into what's your best business

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experience yeah best best experience was with a retail brand they had a very very solid brand

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they're based in california and they were doing amazing but there's a gap or there's like something

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missing and not fully optimizing and they can definitely do better and when we see a situation

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like that we can help and and just like any small help can really make a difference so for instance

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they were e-commerce business for specific for to be exact and they were doing around three million

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uh a year uh revenue sales and they were depending on facebook so they had a basic email marketing

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nothing else right just just facebook even instagram very minimum google ads almost

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uh like they were spending one like two thousand a month which for the the big persons they have and

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the strong brand they have was very low and we turned that from 30 000 a year they were spending

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on google ads to 300 000 so we 10x they were spending 30 000 per year they were making no

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they were spending 30 000 a year and we 10x the spend but the thing is when we started when we

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we audited the account they were making 4x the 30 000 okay and when we when we reached the 300 000

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they were making around 3.7x so we scaled to 300 000 and and they were almost hitting you know

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over a million so that that was like insane we added some optimization some upsells we increased

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the average order value like you could see the actual effort that you make and how it's really

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making difference in their business and how they're expanding and even they started shipping outside

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the country and they started to look into what we can do how we can add more products more

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collection that's what we really love is that we not just help you in your marketing we help you

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in your life because you will have more time now you know that yeah my marketing I trust what you

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guys doing I can go and make a partnership with someone I can have some time like you free that

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time and that headache of trying to figure out things by dealing with with someone who knows

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what they are doing and when you have a client who knows exactly you know they have a success a

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proven success and you know that you can optimize a couple of things for example the conversion rates

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just changing a couple of things uh changing the add to cart etc like made a five ten percent

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in their whole revenue they reached to double the three million so they were making six million

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20 percent of that 20 million were coming from google so that that was like easy that's awesome

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I'm glad you're diving into this uh and that's that's a good example so some people think that

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the only way to increase conversions is to increase the x factor or go from three x to 30 x on a

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return which are cool campaigns don't get me wrong they're they're they're cool but they're also hard

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to sustain and usually when I see reports like that I know I want to see the deeper levels of

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the case study because I don't trust the entity um they're usually wrong in their mathematics

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um and on and how they project things um and that whether that's projecting roi instead of

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roas etc but to your point you you're excited because you you expanded the amount of budget

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that was being spent and if you don't know anything about ads then you may not understand

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that that's not easy to do um to be able to maintain um a a great roi while scaling almost

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infinitely right scaling to a magnitude of of great proportion like that's not easy you can only do a

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certain percentage of scale per week and you have to constantly be optimizing the ads in order to

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continue to achieve the output that you're already receiving you have anything you want to add to

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that yeah and you're touching in a very important uh aspect that many businesses they don't even

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have a proper attribution or tracking right so they would see the data let's define that real quick

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so attribution okay and i'll i'll take that one on that's to attribute to so what do you attribute

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your success to do you contribute to the facebook ad do you attribute it to the youtube ad if the

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person saw both how much does it weigh in on the buying factor was it the video or was it the landing

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page that that made the difference and then buying there's a lot of factors that go into play that

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have to be assessed and understand what's actually working versus what's not continue with that though

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businesses aren't tracking that attribution exactly and uh thank you for for clearing the

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attribution part because many really need to understand this because usually when you have a

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let's say two agencies or you have internal team who's running ads and other team or even an agency

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we have google saying we did the 5x then you have facebook that says we did the 6x when we calculate

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them we have like that's even more than the income that does not make any sense so understanding

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which channel exactly bring you the value using any third party i mean there are a couple that

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we use and we can mention them but depending on which business models like hires for example for

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info products triple whale amazing product just for these are great links by those are great

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great companies to be aware of um if you're in the advertising or the marketing space you should be

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taking a note of all these systems yeah and and it will give you the right attribution not just on

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the ads like let's say someone who came after a year and they they came from that specific channel

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it will be saved so that helps you to understand on the long run if i'm going to invest more in

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facebook ads or google ads or or let's say even now we have we see tick tocker and some countries

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we see snapchat doing crazy with very minimum effort like not not you don't need to be an expert

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to do it it just right not the right product that's it that's that's interesting that you bring that

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up um one uh one strategy i heard about from some military guys um that were running ads in san

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antonio uh was that they were they realized that they could target military personnel who were

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deployed in iraq and afghanistan um for pennies in the dollar because nobody thought to run ads

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to americans who were over there um and i was like that's brilliant because if nobody's thinking

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about that dynamic that's an excellent opportunity to uh to get your services um in front of a bunch

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of guys that are sitting there with their cell phones most of the day you know not that they

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don't have lots of things to do too but they have a lot of downtime where they're just on base and

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they don't have much else to do other than than be online um so it's a there's there's a way there's

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so many different ways you can target dynamic audiences and utilize these solutions to get in

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front of the right people so um what's one of the what's one of the powerful lessons

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that other visionaries can learn from your experience um as a leader as a business leader

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i would say whatever idea that you have do not come direct to the conclusion test and then decide

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many times you will be wrong but you have to come up come down to earth and just you know

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not just admit it's not like ego thing but you have to understand that not every idea that you

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have is actually validating so you do the testing and that's that's the marketing equal testing or

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even in business you cannot just target you know any idea that you otherwise everybody would you

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know make a zillion amount of dollars right ideas can be worthless but testing them and taking action

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can definitely make the difference uh those are really powerful lesson that i preach and also

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do in my my life and my business and everything uh trying to many times you say something and

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then when you test and you find out you were wrong and someone of the team or even your clients

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sometimes they they share a vision and you're like oh yeah but that does not work you know we tried

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that but it never worked you do leave the clients say that right when we tell them how you tested

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this you know angle and they say yeah we tried it but it did not work out and you say yeah but

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you know it's it's what do you want to achieve from it and putting the right goal and keeping

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eyes and then deciding did it work or not not just like oh yeah it did not work but on based on which

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metrics so putting that in quantifying it exactly yeah another good example of that so i had a

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client um who we uh we ran facebook ads for and they told us uh yeah the data we had three different

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teams and team one ran the same ads as team two and team three but team two was the same team

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three but team two and team three did not perform um at all it was awful you know all the like and

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i think it's the ads i think it's uh what you know must be the ads since it didn't work out but yeah

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there was things they didn't like about the team too right it's our job to go and look at the data

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and scrutinize it they weren't even in the same business model in ad set one as ad set three it

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was completely different niche in products and services there was nothing the same whatsoever

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and i was like oh geez you know like like it's so strange how in life we love to over generalize

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right and and make blanket statements and claims but like you said that's that's where our vision

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deceives us and we need to hone in the vision um you know and look for clarity and aspects of

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of reality so um with 2023 um being a year of of all sorts of changes we got ai changes

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um we've had ai and ad space for well really ever since google came out with ads um or probably

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even before that um but there's all sorts of new depths of opportunities what are some of the

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most tangible things that entrepreneurs visionaries that have um businesses in the

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the b2b space ahmad what what uh what do they need to be looking at right now

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amazing question and uh you know recently this year i would say with with all the ai let's say

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the generative ai there's a lot of changes that happening because putting an api or or taking

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that generative ai is like chatgbt or bang ai or google ai and then putting it in your let's say

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workflow or in your whatsapp right because you can integrate it with everything so any communication

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that you can write you can do it through those so i would say try to form a crossover team

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in your company uh let's say between sales between marketing and between or whatever and see what

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kind of processes that we can test just like a small test and for example we have we have faq

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right and usually you have those people on whatsapp some businesses if you just write like they ask

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you which language you want one or two right you feel it's not human but when you have someone say

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hi this is your chatbot or let's say ai x whatever name that you're gonna give it how can i help you

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today and they say i want to do this and that and then they start actually answering it which is

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amazing because you can train it there are some programs that you can actually train it and it can

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i don't want to say replace because that is a very big debate about is ai replacing human or not i

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would say cars never replaced horses but horses are being used in a different you know situation

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you know we use it as a vehicle as a tool so that does not mean we're being replaced some

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businesses definitely need to upgrade but i don't want to go in that direction we have time we can

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well i appreciate you talking about you talking about um one of the industry terms if you want

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to look this up and you're not familiar with it sell by chat um right there's these sell by chats

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and then there's sell by chat ai as well which is becoming you know just as just as well known as

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as sell by chat just as fast and then you've got ai that are actually taking sales calls

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for businesses and that's kind of like all the rage in my facebook ads right now is people saying

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oh our ai can sell everything for you on the phone and i'm like yeah right um you know and sure there

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are certain businesses that that probably can be beneficial for but until the case studies come out

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until the models come out until i see people that i know like and trust implementing similar style

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systems um you know i'm not going to jump on some hasty bandwagon that's on fire um you know and

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and bulldozing over people on the streets um so uh no i'm fine with it's not going too far down

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that rabbit hole but um what about in terms of uh just running ads in general um you know what

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what are some of the top reasons why a company should hire your firm um that they may not not be

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aware of if they were to try to manage it themselves um you know or what well and if you think it's more

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valuable what about what are some things they should look out for if they're about to hire other

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firms for their campaigns absolutely that's a great question and i would keep it very simple so

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when when you have an internal team let's say you have your own marketing team that's amazing that

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you reach the maturity level that you have your marketing team now when you have a marketing team

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they only work within a specific business and specific type of business and they are very busy

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from their like nine five job or you know their their employees after all in the department they

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have their own goals however when you have an agency that comes and they tested a lot of

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methodologies strategies copy whatever it is like usually that's the value is that we have

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we might even work with one of your competitors right and we help them and then you see that they

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are successful but we you know like the confidentiality agreement and you cannot share

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any information however you can make them successful right so so having the industry

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knowledge and having a different industry knowledge is one of the key points why you should be

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considering working with agents now unfortunately most of the agencies you know are giving us

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a bad reputation because they do not deliver most of them or they do not care about the customer

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as much as they should be because the customer or the client all is trusting you to deliver whatever

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that you care about let's talk about the model though i want to i want to highlight some things

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about what you said is that okay yeah absolutely because i i want it i think it's valid i think

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it's so important and i've seen it at the larger scales right so for instance when video power

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marketing once again was brought into nordic track to run ads it wasn't because nordic track

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didn't have its own advertising team right they're busy it made me imagine nike and think man they

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got hundreds of thousands of products you know can you imagine one small team trying to uh to

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handle all the like no not even not even possible every product especially their their um flagship

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products has to have its own series of teams associated with growing expanding the advertising

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for those particular assets and you're talking traditional advertising billboards and different

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cities you're talking in-store promotional flyers and discounts you're talking facebook linkedin

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twitter everywhere everywhere they're going to put that product there is a team of copywriters

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editors content creators designers that goes to work on that they've got hundreds of people

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working on those different processes so what ahmad is talking about is if you've got a great team

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then one of the most important things you can do is provide an external perspective and somebody

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for them to compete against as well so think of it kind of like the nba that has their main you

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know the lakers have their team and then they've got their south bay team it's the the g-league

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team right they got two different teams and players go between the two different teams

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at times as well and they scrimmage and practice against each other on occasion as well and that

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optimizes everybody to get better so it's a matter of of looking at business from a standpoint of

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abundance right and saying you know what should i make to make room to optimize what i'm doing

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and do i put myself at risk when i say i already have a team i'm good you know nope i've already

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got a coach i don't need any more that is a that is a scary phrase and mindset to have if you are

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trying to scale and grow rather than the open nature of saying how do i get these two teams to

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work together just like you said about sales and marketing coming together to strategize what is

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best with these materials for for people to move forward but those are brilliant concepts akamada

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very important jackson i will tell you what is worse scenario is that not we just have our team

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we don't need the market right now any company that is not growing we're greater referrals we

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don't need the marketing right we're a referral based business we don't need marketing yes that's

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yes that's amazing that you're referral based but but i always say you know do you think amazon

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would be amazon that it is today if it did not use the right strategies the right marketing the

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right teams you know and and scalability let's say jeff pieces was thinking about not giving equity

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and just growing the business you know thinking just about himself and about ownership of the

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company that definitely changed the whole game when you think about scaling the business some

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people they would say you know we're we're happy where we are today we're serving enough clients

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that's amazing but the thing in business is you you will start the business at zero and then it

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will start generating some revenue which is amazing then you will reach a plateau level right and that

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level is good if you can maintain it for some time and then you're paying yourself you're paying

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your employees and you don't have any you know problems but that is exactly the time that you

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need to scale because we have other parts that contribute to the equation like inflation you

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know like every year you have eight percent inflation your employees will need raise you

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know the whatever services that you're using like some some services that we use today the last two

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years they increase their prices at least two three times some some of the tools and they are

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sas products like they the the cost is just like the servers and you know the customer service etc

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so you can imagine everybody is raising their prices except like in cars we were seeing tesla

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ford sometimes they're lowering the prices but the point is things are going up if your business

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is not growing it means it's declining there's it's either up and down there's it's all mathematical

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logic there's no avoiding it yeah so you maintain the business you have enough and and some people

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are happy not to scale the business but they should be also happy with the consequences of that

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decision right right start losing your team is you know not growing like your team you think

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someone would stay with you let's say five years if they're not growing in the business

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they will not feel fulfilled and the whole company will collapse it's not just about the business

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but also about the human in it because if if you grow the business if you grow the human the business

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will grow if you have a expertise that is growing as well you you're investing in them the business

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will grow it's not just the marketing like oh yeah let's spend money many times clients come to us

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and we say you know what hold your pockets we're not going to do any advertisement not yet

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not yet we have to fix many things we have to fix your offer we have to fix the processes in the

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business and for for that reason they trust us and and they say like yeah you're not just spending

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our money not just and usually they come to you like oh yeah what do you think is the budget that

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we should be spending on you know google facebook etc and we always say that is based on your goals

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and your situation you have to understand what your goals i could tell you you could spend a

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million dollar you can you do that you know like you literally can do it you can spend it and

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that's something some clients would say or some businesses they would say we have an open budget

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and that is the exact answer that we give we say shall we start with a million let's say you know

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like give us a figures understanding your goals as a business is more important than hiring an

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agency before you can hire an agency you need to figure your goals as a business if you need to

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help with that either through agency mentors coaches other businesses in the similar the same

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network or the same niche do that and then when you feel like i have the good offer that i want

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to take the next level or i even just want more people to know about my offer and i don't know

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where to start then that is the time where you can start with agency get in touch with three four

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five agencies it's not like shopping because that will be that will consume your time a lot you will

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help in a lot of calls they will send you emails they they will send you like you know that the

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usual they have to put you in their system and can show you their expertise etc and that's what gets

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you in to buy but if they don't align with your business goals if they don't have the actual

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that's a i don't want to just say the video testimonials but the actual expertise that you

404
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feel yeah this is this is a very good what you're referring to is is a fantastic interviewing process

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yeah yeah and great companies have an interviewing and pre-qualifying process that does take time

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but that time pays dividends because you then understand each other better you come up with a

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great strategy together you decide that it makes sense to launch what you're launching together and

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akhman your your passion and your sincerity comes through in tremendous form and i will say that we

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would love to have a proposal from you as well for first class business or have or look at what

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strategic partnership opportunities could look like because you can't fake passion you know you

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can but there's no reason to in this conversation and you know the the amount that you care about

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the process tells me that you're constantly learning about how can i make this better for

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each client that i work with a lot of what you've exposed today and the interview just tells me that

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you're the type of person that i'm always looking for in life to say you know what i want this type

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of person in my life more often and so yeah man i will share i'm going to show two things from my

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side to wrap up and i hope they they're beneficial to you i know they will be to the audience and

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circling back to one thing that you said that is so important business owners a lot of them that

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have been around for decades have built a business and a brand based on referrals and networking

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there's nothing wrong with that that is a good thing it has helped you sustain and survive in

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some cases it may have helped you reach some element of thrive however our greatest strengths

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are often our greatest weaknesses in regards to the you know a tree can't jump it's rooted

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that roots give it strength well your referrals you've learned to talk about your business in a

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way where you don't highlight your digital marketing you hide it but you don't say your digital

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marketing sucks because it makes you look like a bad business owner so instead you've learned to say

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oh we grow through referrals we we we take care of those that we work with and they refer their

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friends and family to us because we're awesome but what you're not saying and what you're not

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listening to when you're not realizing about your own brand that many of the experts in the world

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realize is strangers fear you strangers do not want to work with you strangers aren't inspired

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to come and talk to you your only growth strategy is through the referral network because you're not

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doing what's needed to establish your authority and your credit credibility online and that's

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something business owners would benefit from being able to hear and understand and again back to your

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interview process as well I can't I can't recommend that enough that if you are in the process of

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strategically hiring somebody then you'll look at it from the standpoint of I need to spend enough

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time with this individual in order to really understand them and help them really understand

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what it is that we're up to and explore the depths of this conversations and it probably needs to be

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more than one person involved in that pre-qualification process so that you don't

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accidentally make a hasty decision which usually ends poorly for everybody so if you want to reach

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00:46:04,160 --> 00:46:10,000
out to Ahmad you can find him on well obviously you can find him on Instagram you find him on

439
00:46:10,000 --> 00:46:16,320
LinkedIn as well and Big Al Consulting as well as is the brand so is there anything you'd like to

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share before we wrap up Ahmad absolutely I would like to add that you know the process of choosing

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the agency might be a hustle for some companies because they don't know how can I know which

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agency is good or bad and usually if you trust your gut and just choosing oh yeah I like that

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person because we know in sales you know many experienced sales yeah they will be friendly

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they will be nice and everything but look at the goals and see if that will align with your business

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if they can add value then move forward don't let it take a long time many businesses would

446
00:46:55,280 --> 00:47:01,760
you know have calls then they're not ready then they're shopping around and you when you lose time

447
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I would say your competitors are eating your market and today especially when it comes to

448
00:47:09,200 --> 00:47:15,840
the digital you know marketing space you will find your competitor targeting you because you

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basically have the same you know interest like your you go on your website and so you will see

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that your audiences are you know on those either you write your services on Google if you're not

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00:47:28,960 --> 00:47:34,320
on the top you're losing money if you're not reaching out to your clients to your customers

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you're losing money and last I would like to add is don't be afraid into reaching in new countries

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and as you said for example with the with the army and the military in Iraq so many people would

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00:47:51,120 --> 00:47:57,520
want to target the five big english-speaking country let's say ariana, Australia, New Zealand,

455
00:47:57,520 --> 00:48:05,920
US, UK but and and this could be like a growth hack or just test right I'm again I don't want

456
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to jump in conclusion but we tested it we have seen a tremendous success you mentioned also the same

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case test but choose the language as in as english so you want those who are being targeted to

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understand your message but test new countries test US test UAE right like it's mostly you have

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nine million english-speaking or 10 million test ksa Saudi Arabia those are huge economics and

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00:48:34,080 --> 00:48:42,480
very strong GDP and they're growing very fast and almost 99 percent are online try testing different

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00:48:42,480 --> 00:48:47,200
countries even in Africa like within with some info products if you have an info product

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go there if you have a low offer and then you have ourselves reach your audiences you you you can

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reach basically everyone so take advantage of it have the right offer the right message and all the

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best to your business to grow and scale and stick to a vision pros appreciate you akhmad vision pros

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we'll see on the next episode thanks everybody for tuning in feel free to leave questions comments

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on wherever you find us in social media and we'll be happy to respond to you take care guys thank

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you for being here today I'm really happy that you tuned in to vision pros live I'm looking

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forward to seeing your reactions as these episodes continue to move forward this is going to get more

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and more fun we'll have more and more engagement as well we'll invite people to participate in the

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show and thank you for giving us your time and attention have an excellent time building out your

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vision and become a part of our community and we'll see you next time thank you for tuning in