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and what your best experience is.

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I haven't prepped for anything.

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I'm coming in dark.

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I find this the best.

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I'm just gonna come in blind.

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All right, welcome in to Vision Pros Live.

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With Jackson Calame, I'm your show host.

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We'll be doing interviews for visionary entrepreneurs

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and guest leaders who are building

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fantastic visions out there.

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And welcome in to Vision Pros Live.

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I'm your host, Jackson Calame,

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founder and CEO of First Class Business.

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And man, I've got something special today.

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Dave Goodall is as good of a man as he is all good at business.

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Look what I did there. See my dad jokes coming out already.

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I know Dave will make fun of me for that,

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but he'll also appreciate it.

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All right, anyway, man, Dave's got this business

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called tapmental.io.

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I can't wait to talk about it.

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I'll do a formal introduction of who he is.

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But first, without further ado,

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I want to give a shout out to our sponsors, Epiphany.

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Rick Meekins of Epiphany is one of my best friends.

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And you could consider him a competitor in business,

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so to speak, because he also helps businesses with growth.

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But when you live in a world of eight billion,

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there's so many win-win-win opportunities,

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like why would you not seek them out?

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So Rick's strengths are in his proposals.

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If you have a business of 30 employees or more

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and you're looking for somebody to help you

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with the system architect stuff

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and making sure that things all go well together,

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he's phenomenal at what he does.

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Definitely seek a proposal from him.

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Ablehealth.us as well.

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Dr. Seth Yates, who has a clinic as a naturopath,

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as a doctor of chiropractic,

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who also specializes in oriental medicine things,

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I will call them, to be professional about it,

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like acupuncture, he's amazing.

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And what we're building over at ablehealth.us,

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you should definitely check out.

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Even if you're a doctor,

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think about the opportunities to strategize with him.

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If you are a naturopath,

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think about the opportunities to utilize the supplements

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that he's scaling out that are natural, organic.

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It's just amazing what he's building over at ablehealth.us.

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You've got to check it out

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if you're into holistic medicine and health.

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So without further ado,

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actually one other key point, the water project,

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right there where my finger's pointing,

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the water project, if you have the capacity,

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the abundance to be able to get at least a dollar,

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please do so.

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The water project helps people in Africa

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who are in remote villages

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that don't have access to sanitary drinking water,

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get access to that water,

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learn how to maintain those systems,

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whether it's a borehole well or a sand dam.

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I don't think there's a more important message

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that I could be delivering to the world.

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So I'm taking the opportunity to enlighten your minds.

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If you've never heard of the water project,

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go check it out and go see what they show you

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about how they deliver their systems.

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And let's make sure that more people have the opportunity

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to survive given the access to clean drinking water.

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Finally, great project to support.

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So without further ado,

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I've got Dave Goodall coming onto the show.

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Dave Goodall helps entrepreneur-minded leaders

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align their energy, skills, and business processes

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to realize their dreams.

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He grew up in his grandfather's countertop

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manufacturing plant.

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And he fell in love with the idea of business

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at a young age because of that.

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He's gifted with dyslexia.

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And I love that he puts it that way.

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He realized that he could see things

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that others struggle to see.

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And his electrical engineering

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and neuro-linguistic programming education

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allows Dave to bring an analytical approach

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to solving problems.

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Now he spent over 20 years developing tech teams

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and delivering product support

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and change management integration solutions

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in the IT industry.

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That went over my head.

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It may have gone over yours as well.

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But through that IT experience, the IT experience rather,

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Dave realized that there were two tracks

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of challenges in business.

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And I will tell you this, along the way,

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he also developed a personality

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or he had that going into it,

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which is kind of rare for IT people.

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And so he's great at these two tracks

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of challenges in business,

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the logistical and the human.

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With a proven track record of delivering a strategy

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and knowing that everything starts with your team,

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not your systems.

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Dave sought to understand workflows,

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human element better.

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Synthesizing his understanding of NLP-based mental

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and emotional programming and human interaction

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into his well-established consulting practice

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has taken his business to the next level.

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And if you're an entrepreneur looking to take your business

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to the next level, then collaborating with minds

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like Dave's, like Rick's, like mine,

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can absolutely open new avenues for you

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to grow your business.

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So Dave, thank you so much for being here today, my friend.

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We appreciate having you on the show.

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Thanks for having me, man.

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I'm excited to be here today.

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I just met you a few weeks ago

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and just the banters we've had

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over the last three or four weeks,

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I'm so grateful to be a part of this new family.

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Dude, I love that.

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And brother from another mother, exactly.

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And I hope we talk more often

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than my blood brothers and I do.

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I know that we will.

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That's just something that's interesting to talk about.

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As entrepreneurs, let's go off script a little bit

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and talk somewhat about that.

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You've got people in your life that are important to you

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and always will be, and you have missions to accomplish,

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especially as a provider of your family, right?

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You can't always make time for the things that you want

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and the people who even may have meant the most growing up.

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And that has a lot to do with prioritizing, again,

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that role of providing.

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So you call the family right away.

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I as well, I can easily reciprocate that

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because of what we've experienced and been through.

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Why is that and so important to do in business?

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And how do you balance that with actually having,

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like your extended family that you wanna see?

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What does that look like in your world, Dave?

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Yeah, it's been interesting.

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I'm a child of the seventies.

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So I grew up latchkey kid, key around my neck at the age

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of six, seven, eight years old, walking to kindergarten.

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I remember walking to kindergarten by myself.

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In bell bottoms.

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Probably.

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With an afro.

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Or short shorts.

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But anyways, like who would let their kid walk

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to kindergarten by themselves or with two other kids today?

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It's just unheard of.

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So on my journey, so what I was trying to get there

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is we, I grew up in a generation

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where it was highly competitive.

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It's like, what's the other guy going?

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So there's this competition, competition, competition.

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And when I got out of college and started my career,

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it was highly competitive.

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But when you get to the entrepreneur world

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and you go through all the training

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and the evolution that I went through,

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it's all about tribes.

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We are programmed as humans to be tribal, right?

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And the one thing I learned is if your tribe

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is kicking the crap out of you

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and not pushing and encouraging to grow,

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you're in the wrong tribe.

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If the tribe is constantly celebrating

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and not pushing you out of your comfort zone,

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you're in the wrong tribe.

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The tribe that you join with that when you fall down,

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they grab your hand, kick you in the butt and say,

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get your ass up and get up here with us.

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We got things to do.

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That's your tribe.

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I love it.

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Right?

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And so I think I kind of forget the question you asked,

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but as families, what I've learned

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in this entrepreneur journey is as I've had to find

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other members on the journey that are at or ahead of me,

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because that inspires me.

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It's like, cause I can get ahold of you.

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Hey, Jackson, what struggles have you had

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that you could teach me that I don't have to make them?

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So I can almost meet you where you are and get forward.

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And once I learned that in my consulting business,

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I took a different shift because I've recognized

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that a lot of the business owners,

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I might not be a $10 million business owner,

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but I've managed to navigate a 10, 20, 30,

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$50 million contracts in the IT industry.

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And when we're in our own crap,

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I don't know if we can cuss here,

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but if we're in our own crap, we can't see it.

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So having a third party that understands

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and can see that stress, that's a tribe member.

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They can be like, hey bro, here's your blind spot.

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Let me help you.

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And in the entrepreneurial world, we need that family.

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We need those people to inspire us

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to get out of our own day way.

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We do.

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We absolutely do.

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And I love that you use the word tribe.

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One of my favorite leadership books

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that I'm in the middle of right now actually

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is Tribal Leadership.

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And that is a very thick, well thought out,

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well researched book.

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If you, as an entrepreneur, if you have not read that yet,

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it's all about unlocking the languages necessary

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to help people transition from tribes

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like Dave talked about, where if you're stuck in a tribe

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or you're getting put down or things are negative,

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then it's important to learn the language,

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the thought patterns, the habits of shifting

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to a inclusive tribe that's looking to help build you up.

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And like Dave said, the key words that I heard you say

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were we have things to do.

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We have things to get done.

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Ed, go ahead.

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And here's what happens.

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And that just popped in my head is I had a client

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and when I first got into this,

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it was more of self justification.

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Am I smart enough or good enough?

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And if I can help people,

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then that validates me as a human being.

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And my first growth opportunity was about three years ago

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into my business.

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It was an epiphany I had.

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I had a 29 year old kid, amazing kid.

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We took his Amazon store from about 2 million

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to about 5 million.

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And when we first started our journey together,

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he wanted to sell his business

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for a couple, for four or $5 million.

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And beginning, I'm looking at this kid in his 20s

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and I'm like, you're gonna sell your business

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for a couple million before the age of 30.

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I'm like, sure you are, right?

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It's just like that unrealistic, unknowing this.

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But what I did is I helped him develop his team

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and put a systems in place.

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And then after a year, he's like,

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hey, I'm gonna go hire me an EBITDA coach.

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And I'm like, but we're doing, you know,

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it was like, I took that personally.

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Yeah.

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And I didn't realize, I'm like, wow,

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he's outgrown my tribe.

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He needs to go find another tribe

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00:09:48,340 --> 00:09:50,580
that can get his EBITDA and his evaluation.

267
00:09:50,580 --> 00:09:52,860
Six months after he left, he called me back and said,

268
00:09:52,860 --> 00:09:55,260
thank you, I just got a bid for $4.2 million

269
00:09:55,260 --> 00:09:58,060
before the age of 30, I'll be a multi-millionaire.

270
00:09:58,060 --> 00:09:59,660
And it was right there.

271
00:09:59,660 --> 00:10:03,740
It was like, I got like personally hurt about,

272
00:10:03,740 --> 00:10:05,300
well, this is our tribe.

273
00:10:05,300 --> 00:10:07,180
But he had to go to that next tribe

274
00:10:07,180 --> 00:10:09,220
to get to that next goal.

275
00:10:09,220 --> 00:10:11,740
And that was just an awakening for me to realize

276
00:10:11,740 --> 00:10:14,180
that my clients might not be with me forever,

277
00:10:14,180 --> 00:10:16,740
but I will always want to know about their journey

278
00:10:16,740 --> 00:10:18,140
and their successes.

279
00:10:18,140 --> 00:10:20,020
But I'll take them as far as I can.

280
00:10:20,020 --> 00:10:21,580
Take the training wheels off and go,

281
00:10:21,580 --> 00:10:24,340
go find your next tribe to get you to that next level.

282
00:10:24,340 --> 00:10:28,220
That's wisdom that most entrepreneurs overlook right there.

283
00:10:28,220 --> 00:10:31,260
And most people in life overlook that opportunity,

284
00:10:31,260 --> 00:10:32,780
spread your wings and fly and grow,

285
00:10:32,780 --> 00:10:37,020
but also they need to have multiple advisors in life

286
00:10:37,020 --> 00:10:38,700
and at different stages and different ways

287
00:10:38,700 --> 00:10:39,940
and different roles.

288
00:10:39,940 --> 00:10:42,780
A lot of people pin that on their spouses, for instance,

289
00:10:42,780 --> 00:10:44,540
and the spouse is not the hero.

290
00:10:45,620 --> 00:10:48,020
They're there to be there for different reasons.

291
00:10:48,020 --> 00:10:49,220
They're not your therapist.

292
00:10:49,220 --> 00:10:51,980
They're not your business partner in most cases.

293
00:10:51,980 --> 00:10:54,140
And the pressure that that creates in relationships

294
00:10:54,140 --> 00:10:55,980
is unfair, but let's talk about this real quick.

295
00:10:55,980 --> 00:10:59,500
So Dave, who should listen to you?

296
00:10:59,500 --> 00:11:00,620
Why should they listen to you?

297
00:11:00,620 --> 00:11:03,460
And what are they going to get out of today's show?

298
00:11:03,460 --> 00:11:04,500
Who should listen?

299
00:11:05,740 --> 00:11:08,100
If I go back and look at a lot of my business owners,

300
00:11:08,100 --> 00:11:10,380
a lot of them are in some form of a construction.

301
00:11:10,380 --> 00:11:12,940
And when I say construction, there's a design element

302
00:11:12,940 --> 00:11:14,540
with an estimating and a build,

303
00:11:14,540 --> 00:11:17,020
some sort of a custom something.

304
00:11:17,020 --> 00:11:21,620
I work with sign manufacturers, interior framing,

305
00:11:21,620 --> 00:11:24,060
but I've worked with SaaS companies,

306
00:11:24,060 --> 00:11:26,340
e-commerce website development with automation,

307
00:11:26,340 --> 00:11:27,820
almost like SaaS type stuff.

308
00:11:27,820 --> 00:11:30,060
So anybody, any of an entrepreneur

309
00:11:30,060 --> 00:11:32,780
that's at that one to 2 million or more,

310
00:11:32,780 --> 00:11:34,660
they've got that team of three or more,

311
00:11:34,660 --> 00:11:36,660
and they're trying to get that 10, 20.

312
00:11:37,500 --> 00:11:38,740
Why should they listen to me?

313
00:11:38,740 --> 00:11:40,460
Because I've been in the trenches with these guys

314
00:11:40,460 --> 00:11:41,740
for the last five, six years,

315
00:11:41,740 --> 00:11:44,340
plus going back 22 years in the IT industry,

316
00:11:44,340 --> 00:11:47,900
working with the Apple change management community.

317
00:11:47,900 --> 00:11:51,300
My equipment was for all of the Apple,

318
00:11:51,300 --> 00:11:54,500
iPhones, chip development was all stored on my equipment.

319
00:11:54,500 --> 00:11:56,300
So I had a small team that we were responsible

320
00:11:56,300 --> 00:11:59,700
for managing that infrastructure across the globe.

321
00:11:59,700 --> 00:12:02,300
So we have systems, teams development,

322
00:12:02,300 --> 00:12:04,660
how to develop the teams, find out what they're good at,

323
00:12:04,660 --> 00:12:06,700
what they're bad at, how do you allocate

324
00:12:06,700 --> 00:12:10,340
or reallocate job roles and responsibilities?

325
00:12:10,340 --> 00:12:12,700
A lot of our business owners get in the trenches

326
00:12:12,700 --> 00:12:14,500
and they put it all on their shoulders.

327
00:12:14,500 --> 00:12:15,780
All the knowledge is in their head,

328
00:12:15,780 --> 00:12:18,100
nothing's documented and delegated.

329
00:12:18,100 --> 00:12:20,580
So what are they gonna get out of today's show?

330
00:12:20,580 --> 00:12:23,340
Learning that, hey man, you're the owner of the business

331
00:12:23,340 --> 00:12:25,620
and yeah, it does feel a lot alone.

332
00:12:25,620 --> 00:12:29,300
But until you build your tribe by getting your knowledge

333
00:12:29,300 --> 00:12:32,060
on paper, documented and delegated to the people

334
00:12:32,060 --> 00:12:36,140
that you trust, that's willing to go to that next level

335
00:12:36,140 --> 00:12:38,460
with you, locking arms,

336
00:12:38,460 --> 00:12:39,740
you're gonna struggle in your business.

337
00:12:39,740 --> 00:12:41,340
And you might get to 5 million,

338
00:12:41,340 --> 00:12:43,900
but you might be divorced and your kids hate you.

339
00:12:43,900 --> 00:12:45,900
Yeah, yeah.

340
00:12:45,900 --> 00:12:47,380
That's, you don't wanna get there.

341
00:12:47,380 --> 00:12:50,900
If you can avoid that, fantastic.

342
00:12:50,900 --> 00:12:53,500
Now, I wanna see if you know

343
00:12:53,500 --> 00:12:56,020
what your maximum threshold is,

344
00:12:56,020 --> 00:12:59,660
because you've talked about the minimum threshold,

345
00:12:59,660 --> 00:13:00,660
not even the minimum per se,

346
00:13:00,660 --> 00:13:02,020
but if you're that one to two million mark,

347
00:13:02,020 --> 00:13:03,540
you're a great fit.

348
00:13:03,540 --> 00:13:08,220
For me, for instance, I think that my maximum threshold

349
00:13:08,220 --> 00:13:11,660
from like, hey, I'm out of my comfort zone

350
00:13:11,660 --> 00:13:13,460
to a point where I'm not sure I'm the right fit

351
00:13:13,460 --> 00:13:17,220
for the entity would be probably 2,500 employees.

352
00:13:17,220 --> 00:13:20,340
Maybe even at the 1,500 employee level.

353
00:13:20,340 --> 00:13:22,900
So in other words, I don't do campaigns for Nike

354
00:13:22,900 --> 00:13:26,740
and Vivint and Forbes companies.

355
00:13:26,740 --> 00:13:28,940
If they asked me to do something off the cuff,

356
00:13:28,940 --> 00:13:31,860
we'd have to do some serious back and forth,

357
00:13:31,860 --> 00:13:34,500
checking of like, does this make sense?

358
00:13:34,500 --> 00:13:36,980
Before I would dive into anything like that.

359
00:13:36,980 --> 00:13:39,980
Do you have a maximum threshold as well?

360
00:13:39,980 --> 00:13:42,540
Yeah, let me see, I've got a company right now

361
00:13:42,540 --> 00:13:44,460
where about 25 employees.

362
00:13:44,460 --> 00:13:47,620
I don't wanna put a threshold,

363
00:13:47,620 --> 00:13:49,300
but I probably should put that threshold

364
00:13:49,300 --> 00:13:50,780
around 100 employees.

365
00:13:51,660 --> 00:13:54,620
Because we really need to break down the departments.

366
00:13:54,620 --> 00:13:56,940
I had a great coaching call on Friday

367
00:13:56,940 --> 00:13:58,780
and we were talking about hiring

368
00:13:58,780 --> 00:14:00,820
and building out a sales department.

369
00:14:00,820 --> 00:14:05,020
And a lot of my questioning to the owner was,

370
00:14:05,020 --> 00:14:06,980
what problem are we solving?

371
00:14:06,980 --> 00:14:10,180
How much are we willing to spend on solving this problem?

372
00:14:10,180 --> 00:14:12,500
How much revenue is it gonna create for our company

373
00:14:12,500 --> 00:14:14,220
and how much time will you personally get back

374
00:14:14,220 --> 00:14:16,300
once these people are in production?

375
00:14:16,300 --> 00:14:19,180
So that being said is probably the 100 employees.

376
00:14:19,180 --> 00:14:21,180
I don't know where the owner sits in that,

377
00:14:21,180 --> 00:14:22,500
but a lot of where I like to meet

378
00:14:22,500 --> 00:14:23,780
is the owner or the founder.

379
00:14:23,780 --> 00:14:26,820
But then again, I've worked with department heads too,

380
00:14:26,820 --> 00:14:30,060
understanding what their targets are gonna be for the year.

381
00:14:30,060 --> 00:14:32,860
So I don't wanna put limits on myself

382
00:14:32,860 --> 00:14:34,220
because it depends on what department,

383
00:14:34,220 --> 00:14:37,500
but I'm loving the sweet spot of that 50 and under,

384
00:14:37,500 --> 00:14:39,420
but I would love that challenge of 100.

385
00:14:39,420 --> 00:14:41,420
But that would require us to break out

386
00:14:41,420 --> 00:14:43,340
into the different department heads, right?

387
00:14:43,340 --> 00:14:45,860
I'll put something out there too to make that more fair.

388
00:14:45,860 --> 00:14:47,500
If Mark Cuban were to come today and say,

389
00:14:47,500 --> 00:14:49,580
Jackson, I want you to help me run

390
00:14:49,580 --> 00:14:51,100
my conglomerate of companies

391
00:14:51,100 --> 00:14:53,580
and I'm gonna pay you a million dollars per month

392
00:14:53,580 --> 00:14:54,420
in order to do that.

393
00:14:54,420 --> 00:14:58,660
I would immediately tell all my clients,

394
00:14:58,660 --> 00:15:01,420
as long as we were signing good monies in the bank, right?

395
00:15:01,420 --> 00:15:02,540
This is like a legitimate thing.

396
00:15:02,540 --> 00:15:04,620
I would tell all of my clients,

397
00:15:04,620 --> 00:15:05,700
I would send them a thank you.

398
00:15:05,700 --> 00:15:08,340
I will let you guys know that, you know,

399
00:15:08,340 --> 00:15:11,220
we're gonna invest in your brands from here

400
00:15:11,220 --> 00:15:13,100
and help you take off in new levels

401
00:15:13,100 --> 00:15:14,500
that when there's a will, there's a way.

402
00:15:14,500 --> 00:15:16,180
There's an ability to make things happen.

403
00:15:16,180 --> 00:15:18,380
And while I know I'd be in new territory,

404
00:15:18,380 --> 00:15:19,220
like you would be in new territory,

405
00:15:19,220 --> 00:15:21,980
and the same thing, if Mark did the same thing to you,

406
00:15:21,980 --> 00:15:25,420
he's coming to you because you have that adaptability

407
00:15:25,420 --> 00:15:27,180
of being able to see things in a different light.

408
00:15:27,180 --> 00:15:30,380
And I love that you also talked about the gift of dyslexia

409
00:15:30,380 --> 00:15:33,420
as part of that process of being able to see things

410
00:15:33,420 --> 00:15:34,420
from a new angle.

411
00:15:34,420 --> 00:15:35,820
I'm gonna shelve that for later

412
00:15:35,820 --> 00:15:37,580
because we might be able to bring it back up.

413
00:15:37,580 --> 00:15:39,700
But first, I wanna start with Dave.

414
00:15:39,700 --> 00:15:42,140
What's your personal vision?

415
00:15:42,140 --> 00:15:44,580
My personal vision, well, yeah,

416
00:15:44,580 --> 00:15:46,300
actually it goes back to the dyslexia.

417
00:15:46,300 --> 00:15:49,020
Growing up with dyslexia, I had this belief,

418
00:15:49,020 --> 00:15:50,660
it was undiagnosed till I was like a junior,

419
00:15:50,660 --> 00:15:51,500
senior in high school.

420
00:15:51,500 --> 00:15:53,540
I had this belief that I was stupid.

421
00:15:53,540 --> 00:15:56,140
And through my journey, I recognized I could see things

422
00:15:56,140 --> 00:15:57,260
that others couldn't.

423
00:15:57,260 --> 00:16:01,540
So we often don't know what we don't know.

424
00:16:01,540 --> 00:16:04,540
So I love to meet business owners where they are

425
00:16:04,540 --> 00:16:06,820
and help them identify what they don't know

426
00:16:06,820 --> 00:16:09,780
or the misconception or improper language

427
00:16:09,780 --> 00:16:11,740
they're speaking to themselves.

428
00:16:11,740 --> 00:16:13,460
Because we create what we speak.

429
00:16:13,460 --> 00:16:16,140
And if they have a negative self-talk,

430
00:16:16,140 --> 00:16:19,420
and man, five, 10 years ago, mine was horrible.

431
00:16:19,420 --> 00:16:22,020
I wouldn't even talk to a friend the way I spoke to myself.

432
00:16:22,020 --> 00:16:25,100
Once you can alter that self-talk, doors open.

433
00:16:25,100 --> 00:16:26,860
So my vision is to meet business owners

434
00:16:26,860 --> 00:16:29,940
to truly allow them to see how amazing and great they are

435
00:16:29,940 --> 00:16:31,860
and the tools that they can develop

436
00:16:31,860 --> 00:16:36,220
and the adventures, the amount of money, the teams.

437
00:16:36,220 --> 00:16:37,740
I always talk to my business owners.

438
00:16:37,740 --> 00:16:38,980
It's like, hey, how many employees?

439
00:16:38,980 --> 00:16:39,860
No, I did have a client.

440
00:16:39,860 --> 00:16:40,860
He had 80 employees.

441
00:16:40,860 --> 00:16:44,740
And I was like, you feed 80 families every night

442
00:16:44,740 --> 00:16:46,220
because of the ideas in your head

443
00:16:46,220 --> 00:16:48,980
and the businesses you've built to employ these people.

444
00:16:48,980 --> 00:16:52,060
And when he saw that perspective, he was like, wow,

445
00:16:52,060 --> 00:16:53,140
that's some cool stuff.

446
00:16:53,140 --> 00:16:56,460
So my vision is to empower our leaders

447
00:16:56,460 --> 00:16:59,100
to understand the importance of where they are

448
00:16:59,100 --> 00:17:01,020
so that they can continue to grow

449
00:17:01,020 --> 00:17:03,460
and feed the families that are part of their business.

450
00:17:03,460 --> 00:17:04,280
I love it.

451
00:17:04,280 --> 00:17:05,120
We knocked both out.

452
00:17:05,120 --> 00:17:08,060
So your personal vision was to overcome that obstacle

453
00:17:08,060 --> 00:17:11,300
and continue to live with that positivity

454
00:17:11,300 --> 00:17:14,580
and mindset of the value that you are to the world

455
00:17:14,580 --> 00:17:16,820
and your vision for those you serve

456
00:17:16,820 --> 00:17:19,860
is to bring that to others and help them also

457
00:17:19,860 --> 00:17:21,620
see the value that they're putting out there.

458
00:17:21,620 --> 00:17:23,340
Anything you would add?

459
00:17:23,340 --> 00:17:24,940
Yeah, I mean, for me, it was an epiphany

460
00:17:24,940 --> 00:17:26,300
and a growth opportunity too.

461
00:17:26,300 --> 00:17:27,820
Cause I was able to help this one owner

462
00:17:27,820 --> 00:17:31,660
that had approximately 80 direct reports

463
00:17:31,660 --> 00:17:33,540
in his organizations.

464
00:17:33,540 --> 00:17:36,780
And did I lose you?

465
00:17:36,780 --> 00:17:37,620
No, you're good.

466
00:17:37,620 --> 00:17:39,220
We were a little bit late.

467
00:17:39,220 --> 00:17:40,340
We're gonna mix it up.

468
00:17:40,340 --> 00:17:44,140
So that all the people like myself continue to watch.

469
00:17:44,140 --> 00:17:47,100
And this is a little selfish perspective for me

470
00:17:47,100 --> 00:17:49,500
is the sense that, wow, I helped one person

471
00:17:49,500 --> 00:17:52,000
who helped 80 people in his company.

472
00:17:52,000 --> 00:17:54,900
So me helping one person grow through

473
00:17:54,900 --> 00:17:57,940
their negative self-talk probably will have an impact

474
00:17:57,940 --> 00:18:00,480
of over 250 people or more,

475
00:18:00,480 --> 00:18:02,540
just through that conversation, that work we did together.

476
00:18:02,540 --> 00:18:05,580
Which to me, it's just like, wow, I'm in purpose.

477
00:18:05,580 --> 00:18:06,420
I'm aligned.

478
00:18:06,420 --> 00:18:07,580
I need to continue with more of this.

479
00:18:07,580 --> 00:18:10,180
Cause one person I can affect 20 to a hundred.

480
00:18:11,380 --> 00:18:12,380
Exactly.

481
00:18:12,380 --> 00:18:13,860
Johnny Appleseed style too.

482
00:18:14,860 --> 00:18:19,020
Work is going beyond contributions.

483
00:18:19,020 --> 00:18:20,860
And that is a wonderful feeling.

484
00:18:20,860 --> 00:18:24,580
Now let's dive deep and dark for a minute.

485
00:18:24,580 --> 00:18:28,980
What is your worst business experience ever?

486
00:18:28,980 --> 00:18:31,860
So part of what we do is I do this

487
00:18:31,860 --> 00:18:33,580
energy leadership index assessment.

488
00:18:33,580 --> 00:18:36,300
And in the beginning, I thought it was kind of woohoo-y,

489
00:18:36,300 --> 00:18:38,980
but what I've learned being electrical engineers,

490
00:18:38,980 --> 00:18:40,500
everything is electricity.

491
00:18:40,500 --> 00:18:42,340
We're vibrating molecules.

492
00:18:42,340 --> 00:18:44,340
Our molecules and atoms vibrate

493
00:18:44,340 --> 00:18:47,060
based on our energetic presence.

494
00:18:47,060 --> 00:18:49,340
What I learned through me taking the assessment

495
00:18:49,340 --> 00:18:52,340
seven, eight years ago is I've got a lot of level six energy,

496
00:18:52,340 --> 00:18:54,060
which is very creative, roll up our sleeves,

497
00:18:54,060 --> 00:18:57,420
let's develop solutions for the world.

498
00:18:58,380 --> 00:19:00,260
So high level optimism.

499
00:19:00,260 --> 00:19:01,680
I'm very trusting.

500
00:19:01,680 --> 00:19:04,300
I've probably trusted two to three marketing agencies

501
00:19:04,300 --> 00:19:07,620
that have taken probably 25, 30, $40,000

502
00:19:07,620 --> 00:19:12,620
of my good earned money with promises that sounded great

503
00:19:12,980 --> 00:19:14,180
that have turned into nothing.

504
00:19:14,180 --> 00:19:18,620
So sometimes I can be over trusting with the pitch.

505
00:19:18,620 --> 00:19:21,780
So my worst experiences is not truly aligning

506
00:19:21,780 --> 00:19:24,740
and listening to my gut or doing my due diligence

507
00:19:24,740 --> 00:19:28,260
to follow up on their validations.

508
00:19:28,260 --> 00:19:32,500
So you tied that to the blessing of the lesson learned too.

509
00:19:32,500 --> 00:19:33,860
I appreciate that.

510
00:19:33,860 --> 00:19:37,220
And yeah, I think most entrepreneurs,

511
00:19:37,220 --> 00:19:39,660
I shouldn't say most, I don't know most entrepreneurs,

512
00:19:39,660 --> 00:19:41,260
but a lot of entrepreneurs out there

513
00:19:41,260 --> 00:19:43,860
go through that experience of unpaid invoices,

514
00:19:44,940 --> 00:19:47,740
partnership agreements that fell through,

515
00:19:47,740 --> 00:19:50,380
chargebacks that occurred that weren't fair.

516
00:19:50,380 --> 00:19:53,820
There's a lot of realities that can exist there

517
00:19:53,820 --> 00:19:56,180
and being undercut.

518
00:19:56,180 --> 00:19:59,100
So thank you for being willing to share that.

519
00:19:59,100 --> 00:20:04,100
Talk about the best experience in business.

520
00:20:04,100 --> 00:20:05,900
What has that been?

521
00:20:05,900 --> 00:20:10,700
Well, for me, it was laid off about six years ago

522
00:20:10,700 --> 00:20:11,700
from the tech industry.

523
00:20:11,700 --> 00:20:16,700
And I was on this journey of personal self-development,

524
00:20:17,300 --> 00:20:18,780
getting my NLP certification,

525
00:20:18,780 --> 00:20:20,100
getting my coaching certifications.

526
00:20:20,100 --> 00:20:23,220
I wanted to be a better leader in my industry.

527
00:20:23,220 --> 00:20:26,300
And one of the pushes was me being dyslexic

528
00:20:26,300 --> 00:20:28,500
and my daughter's dyslexic and dysgraphic

529
00:20:28,500 --> 00:20:30,420
and my oldest daughter's autistic.

530
00:20:30,420 --> 00:20:34,340
So I got obsessed with the neuroscience perspective of it.

531
00:20:34,340 --> 00:20:37,220
And so a lot of that and having hypnosis and all that,

532
00:20:37,220 --> 00:20:40,660
I've been really able to help evolve my oldest daughter

533
00:20:40,660 --> 00:20:43,420
with autism with her mindset, internal self-talk,

534
00:20:43,420 --> 00:20:46,940
using hypnosis and different strategies that I've learned.

535
00:20:46,940 --> 00:20:49,260
So my best experience, this is five years ago,

536
00:20:49,260 --> 00:20:50,100
was my wife saying,

537
00:20:50,100 --> 00:20:51,780
you're not gonna go back and get a job.

538
00:20:51,780 --> 00:20:52,900
You're gonna do what you've been doing,

539
00:20:52,900 --> 00:20:54,900
but you're gonna work with these small business owners

540
00:20:54,900 --> 00:20:56,420
like your grandfathers,

541
00:20:56,420 --> 00:20:58,620
because you got the skills and the tools

542
00:20:58,620 --> 00:21:01,260
to help your daughter, we gotta help business owners.

543
00:21:01,260 --> 00:21:03,060
And through that twofold,

544
00:21:03,060 --> 00:21:05,340
my youngest daughter plays fast pitch softball

545
00:21:05,340 --> 00:21:07,780
at a high competitive level.

546
00:21:07,780 --> 00:21:09,820
And we're doing pre-college travel.

547
00:21:09,820 --> 00:21:11,220
Because I own my business

548
00:21:11,220 --> 00:21:12,780
and I'm able to help these businesses,

549
00:21:12,780 --> 00:21:14,980
I've got the flexibility and the freedom to be on the road

550
00:21:14,980 --> 00:21:16,500
with one, my oldest daughter,

551
00:21:16,500 --> 00:21:17,660
we used to race mountain biking,

552
00:21:17,660 --> 00:21:19,020
and now my youngest daughter,

553
00:21:19,020 --> 00:21:23,820
we spend 28 months in July in hotel rooms for her softball,

554
00:21:23,820 --> 00:21:25,940
but I'm able to run my business on the road

555
00:21:25,940 --> 00:21:28,140
and be a father that I never had.

556
00:21:29,300 --> 00:21:33,180
Wow, man, that's super powerful.

557
00:21:33,180 --> 00:21:36,060
And that I love that your best experience

558
00:21:36,980 --> 00:21:38,180
ties right into family.

559
00:21:38,180 --> 00:21:41,420
And I wanna honor your wife,

560
00:21:41,420 --> 00:21:46,420
because as an entrepreneur, it's so hard on the family.

561
00:21:47,300 --> 00:21:49,660
There's pros and cons people don't understand

562
00:21:49,660 --> 00:21:52,660
from the outside of being involved in that.

563
00:21:52,660 --> 00:21:56,220
And so the fact that the woman by your side,

564
00:21:58,980 --> 00:22:02,820
probably ignore some of the safety and security

565
00:22:02,820 --> 00:22:07,820
that can come from going to the corporate lifestyle,

566
00:22:08,220 --> 00:22:11,020
stood by your side and helped you understand the value

567
00:22:11,020 --> 00:22:14,300
of keeping your business moving forward is just awesome.

568
00:22:14,300 --> 00:22:17,020
So that's amazing, man, thank you for sharing that.

569
00:22:17,020 --> 00:22:21,700
And next thing, what powerful lesson

570
00:22:21,700 --> 00:22:24,140
can other visionaries learn from your experience?

571
00:22:25,940 --> 00:22:26,780
Do it.

572
00:22:28,380 --> 00:22:31,580
I mean, if you have any inkling to do it, do it.

573
00:22:31,580 --> 00:22:33,820
But we'll go back to the very beginning,

574
00:22:33,820 --> 00:22:35,820
it's make sure you have a tribe.

575
00:22:37,220 --> 00:22:40,180
I've got several men in business

576
00:22:40,180 --> 00:22:43,580
that are similar area of IM in their own personal business,

577
00:22:43,580 --> 00:22:47,180
but we do man night once or twice a week.

578
00:22:47,180 --> 00:22:50,620
I've got a big front porch with couches

579
00:22:50,620 --> 00:22:52,820
and it's beautiful, we got the swing

580
00:22:52,820 --> 00:22:55,700
and I've got a humidor with cigars.

581
00:22:55,700 --> 00:22:57,380
I've got a fridge in the garage with beers

582
00:22:57,380 --> 00:23:00,620
and bourbon at the wine sink, right?

583
00:23:00,620 --> 00:23:04,860
So for me, it's really sitting down with that group

584
00:23:04,860 --> 00:23:08,180
of three, four or five men and just getting vulnerable.

585
00:23:08,180 --> 00:23:11,660
Like I'm scared shitless today, here's why.

586
00:23:11,660 --> 00:23:14,060
And having other men kind of that have gone through it

587
00:23:14,060 --> 00:23:16,300
or other business partners and understanding

588
00:23:16,300 --> 00:23:18,740
and being able to share like, you're scared of that?

589
00:23:18,740 --> 00:23:20,540
I was scared of this and you come to find out

590
00:23:20,540 --> 00:23:22,940
that your fears are legit, right?

591
00:23:22,940 --> 00:23:25,420
But really having that tribe in your corner

592
00:23:25,420 --> 00:23:28,300
is gonna help you navigate because if they can do it,

593
00:23:28,300 --> 00:23:30,420
I can do it mentality, right?

594
00:23:30,420 --> 00:23:31,980
It's kind of weird when we're around our tribe,

595
00:23:31,980 --> 00:23:33,980
you're like, oh, Bob did that?

596
00:23:33,980 --> 00:23:36,580
Bob's kind of an idiot, if he can do it, I can do it.

597
00:23:37,940 --> 00:23:41,780
So we're funny, but that's how we work as humans, right?

598
00:23:41,780 --> 00:23:44,860
We're always comparing ourselves to what is possible.

599
00:23:44,860 --> 00:23:47,340
And so what I've learned on my experience

600
00:23:47,340 --> 00:23:49,500
is really just get around other people that are doing it

601
00:23:49,500 --> 00:23:50,860
and ask, how'd you do it?

602
00:23:50,860 --> 00:23:52,580
People love to talk about their business

603
00:23:52,580 --> 00:23:53,860
and talk about themselves.

604
00:23:53,860 --> 00:23:56,580
So if you ask those questions, they're gonna tell you.

605
00:23:56,580 --> 00:23:59,740
And if not, they're the wrong person, go find another one.

606
00:23:59,740 --> 00:24:03,300
Right, right, I laugh because I know a few Bobs in my life.

607
00:24:04,620 --> 00:24:07,820
And I've been known as the Bob a number of times too.

608
00:24:07,820 --> 00:24:12,420
So I can relate on both angles of Bob's the idiot.

609
00:24:12,420 --> 00:24:13,580
Right, right.

610
00:24:13,580 --> 00:24:14,420
That's funny.

611
00:24:14,420 --> 00:24:16,740
If you get inspired by me, by your podcast,

612
00:24:16,740 --> 00:24:18,700
you podcasters are listening and you're like,

613
00:24:18,700 --> 00:24:21,220
if he can do a podcast, I can do a podcast.

614
00:24:21,220 --> 00:24:22,700
Power to you.

615
00:24:22,700 --> 00:24:24,340
I love you and I appreciate you.

616
00:24:24,340 --> 00:24:25,180
Right.

617
00:24:26,780 --> 00:24:27,620
All right, man.

618
00:24:27,620 --> 00:24:30,540
So that powerful lesson you said, do it.

619
00:24:30,540 --> 00:24:34,460
You even made that more efficient than Nike, impressive.

620
00:24:34,460 --> 00:24:35,300
So do it.

621
00:24:35,300 --> 00:24:36,700
Now I wanna go back to your perspective.

622
00:24:36,700 --> 00:24:39,980
I was a 21 year old kid who decided to do it,

623
00:24:39,980 --> 00:24:42,740
to go right in for entrepreneurship.

624
00:24:42,740 --> 00:24:45,660
And that's a very different perspective though,

625
00:24:45,660 --> 00:24:48,460
that most people that I know that are older than me

626
00:24:48,460 --> 00:24:52,380
can't relate to because I did it from the get go.

627
00:24:52,380 --> 00:24:57,260
The reality is you had a successful career of,

628
00:24:57,260 --> 00:25:01,740
was it 20 years as an employee or as a contractor?

629
00:25:01,740 --> 00:25:03,540
Walk us through what that was like

630
00:25:03,540 --> 00:25:05,940
because here's what I'm getting at.

631
00:25:05,940 --> 00:25:09,100
Those of you who are younger

632
00:25:09,100 --> 00:25:11,460
and maybe you're diving right in,

633
00:25:11,460 --> 00:25:14,060
maybe aren't going to understand the angle

634
00:25:14,060 --> 00:25:17,060
that Dave's gonna talk about from what he did in corporate.

635
00:25:17,060 --> 00:25:20,140
Those of you who are corporate are likely thinking like,

636
00:25:20,140 --> 00:25:23,020
oh, well, he didn't really just mean go do it now.

637
00:25:24,580 --> 00:25:27,820
But let's let Dave tell that story with more depth

638
00:25:27,820 --> 00:25:32,580
because I see far too many entrepreneurial spirits

639
00:25:32,580 --> 00:25:35,060
waiting and waiting and waiting.

640
00:25:35,060 --> 00:25:38,060
Dave, let's get them out of that weight zone.

641
00:25:38,060 --> 00:25:39,380
Tell us about your background

642
00:25:39,380 --> 00:25:41,980
and how you got to this point of deciding to do it.

643
00:25:41,980 --> 00:25:42,820
Perfect.

644
00:25:42,820 --> 00:25:45,180
Well, I can go back to when I was like six, seven,

645
00:25:45,180 --> 00:25:48,020
eight years old and my grandfather had a countertop

646
00:25:48,020 --> 00:25:50,540
manufacturing plant in Columbus, Ohio.

647
00:25:50,540 --> 00:25:52,740
And he provided probably 80% of the countertops

648
00:25:52,740 --> 00:25:55,100
for Ryan Holmes back in the seventies, early eighties.

649
00:25:55,100 --> 00:25:58,620
So I was kind of attached to his hip.

650
00:25:58,620 --> 00:26:01,100
Unfortunately, we lost him when I was about 10 years old.

651
00:26:01,100 --> 00:26:04,060
So great thing was he planted the seed.

652
00:26:04,060 --> 00:26:07,060
Bad thing was, is I missed all of that knowledge.

653
00:26:07,060 --> 00:26:10,020
He was a love man standing room only at his funeral.

654
00:26:10,020 --> 00:26:11,540
I was so young, I don't even remember

655
00:26:11,540 --> 00:26:13,340
what was going on at that time.

656
00:26:13,340 --> 00:26:15,220
So I think that was the seed, right?

657
00:26:15,220 --> 00:26:19,100
And so when I was coming out of high school,

658
00:26:19,100 --> 00:26:20,340
I was not a good student.

659
00:26:20,340 --> 00:26:21,700
I was a DF student.

660
00:26:21,700 --> 00:26:23,320
I hated being in school.

661
00:26:23,320 --> 00:26:24,820
Come to find out I had a reading level

662
00:26:24,820 --> 00:26:27,300
of like a second grader, third grader,

663
00:26:27,300 --> 00:26:29,940
my junior year, senior year in high school.

664
00:26:29,940 --> 00:26:32,060
Luckily my science teacher happened to be

665
00:26:32,060 --> 00:26:32,940
my swim team coach,

666
00:26:32,940 --> 00:26:35,060
cause I was always that tree climber, active kid,

667
00:26:35,060 --> 00:26:36,540
full of ADHD, whatever.

668
00:26:36,540 --> 00:26:40,540
I was involved in BMX, swim team, soccer, all the above.

669
00:26:40,540 --> 00:26:43,180
They got me elevated in a reading program

670
00:26:43,180 --> 00:26:46,140
and I was in architecture class

671
00:26:46,140 --> 00:26:47,860
and I kept talking to my architecture teacher.

672
00:26:47,860 --> 00:26:49,380
I was like, I think I want to go be an architect.

673
00:26:49,380 --> 00:26:52,060
And he's like, yeah, your art kind of sucks.

674
00:26:52,060 --> 00:26:53,660
You're drawing.

675
00:26:53,660 --> 00:26:56,820
CAD maybe, but CAD wasn't really available yet, right?

676
00:26:56,820 --> 00:27:00,940
But I loved the math and he walked me into the electrical

677
00:27:00,940 --> 00:27:02,700
or what was it?

678
00:27:02,700 --> 00:27:04,740
Yeah, electronics classroom.

679
00:27:04,740 --> 00:27:06,900
Next thing I know I'm ace in that, ace in that.

680
00:27:06,900 --> 00:27:09,520
And then I get thrown into an engineering program.

681
00:27:09,520 --> 00:27:11,780
So four years, I did pretty good.

682
00:27:11,780 --> 00:27:15,620
I did like a three, four GPA getting out of college

683
00:27:15,620 --> 00:27:16,780
with electrical engineering degree

684
00:27:16,780 --> 00:27:19,900
and worked with IBM for a little bit as a field tech.

685
00:27:19,900 --> 00:27:21,860
And I was running around all the banks and stuff

686
00:27:21,860 --> 00:27:24,260
and replacing, you know, so I got that field,

687
00:27:24,260 --> 00:27:27,020
managing a van, managing parts, doing all the ordering.

688
00:27:27,020 --> 00:27:28,620
So it's like that great company.

689
00:27:28,620 --> 00:27:30,820
Yeah, it was that responsibility stuff.

690
00:27:30,820 --> 00:27:32,860
And then a lot of my college buddies took a job

691
00:27:32,860 --> 00:27:36,100
with Cisco systems and they went out to California

692
00:27:36,100 --> 00:27:38,220
and they were moving here to Raleigh, North Carolina

693
00:27:38,220 --> 00:27:39,420
and starting up that program.

694
00:27:39,420 --> 00:27:42,100
So two of my college buddies I graduated with

695
00:27:42,100 --> 00:27:43,460
hired me to come down to Raleigh

696
00:27:43,460 --> 00:27:46,380
and start up this onsite services organization.

697
00:27:46,380 --> 00:27:49,900
We were installing, this is, I go back.

698
00:27:49,900 --> 00:27:52,620
So Bank of America was our client at the time.

699
00:27:52,620 --> 00:27:54,420
And I forget, which is, yeah,

700
00:27:54,420 --> 00:27:55,580
I forget what it was at the time,

701
00:27:55,580 --> 00:27:56,900
but it was Bank of America.

702
00:27:56,900 --> 00:27:58,940
They had ATM machines all over the Southeast

703
00:27:58,940 --> 00:28:01,100
and we had ISDN modems.

704
00:28:01,100 --> 00:28:02,820
I'm dating myself now.

705
00:28:02,820 --> 00:28:04,500
We would dispatch field techs

706
00:28:04,500 --> 00:28:07,220
and I would dial in through a modem at my desktop

707
00:28:07,220 --> 00:28:08,940
in my office in RTP.

708
00:28:08,940 --> 00:28:11,460
And a lot of it was Bank of America held contracts with us

709
00:28:11,460 --> 00:28:12,980
to make sure a truck didn't back up

710
00:28:12,980 --> 00:28:14,580
and rip the ATM out of the ground.

711
00:28:14,580 --> 00:28:16,740
But we would do all the remote configuration,

712
00:28:16,740 --> 00:28:18,140
making sure that ATM machines were up

713
00:28:18,140 --> 00:28:19,020
and all that other stuff.

714
00:28:19,020 --> 00:28:21,940
So I got into a lot of the communication world

715
00:28:21,940 --> 00:28:24,700
and I spent 11 years at Cisco systems.

716
00:28:24,700 --> 00:28:26,100
I was part of the integration

717
00:28:26,100 --> 00:28:28,220
when Cisco bought a company called Stratocom.

718
00:28:28,220 --> 00:28:30,340
They had the first analog to digital voice over IP

719
00:28:30,340 --> 00:28:31,420
integration.

720
00:28:31,420 --> 00:28:33,700
I was one of the first people testing tip and ring

721
00:28:33,700 --> 00:28:35,700
and voice calls from Goldman Sachs, London,

722
00:28:35,700 --> 00:28:37,300
to Goldman Sachs, New York.

723
00:28:37,300 --> 00:28:39,860
So we were running the tech team supporting the integration

724
00:28:39,860 --> 00:28:42,860
of voice over IP back in the mid 90s.

725
00:28:44,340 --> 00:28:47,180
So I spent, I can't remember how long I spent.

726
00:28:47,180 --> 00:28:49,940
How patient or awful were they with that process?

727
00:28:49,940 --> 00:28:50,780
I'm just kidding.

728
00:28:50,780 --> 00:28:52,860
Oh my God, it was, well it was new technology,

729
00:28:52,860 --> 00:28:54,900
but, and everybody wanted it because everyone was tired

730
00:28:54,900 --> 00:28:59,660
of paying, you know, long distance calling, right?

731
00:28:59,660 --> 00:29:01,260
Like I couldn't even think of the word

732
00:29:01,260 --> 00:29:02,940
because we haven't talked about long distance calling

733
00:29:02,940 --> 00:29:04,220
and how long, right?

734
00:29:04,220 --> 00:29:06,420
Again, dating myself.

735
00:29:06,420 --> 00:29:08,980
So long distance calling, everyone wanted to get rid of it.

736
00:29:08,980 --> 00:29:11,380
And you know, you could just tap over the existing line.

737
00:29:11,380 --> 00:29:13,740
So I mean, it took five years to kind of get it dialed in.

738
00:29:13,740 --> 00:29:16,060
Now, I mean, we're, you're sitting in San Antonio.

739
00:29:16,060 --> 00:29:18,260
Were they patient or angry and mean about the process?

740
00:29:18,260 --> 00:29:19,100
Oh, they're patient.

741
00:29:19,100 --> 00:29:20,780
I mean, they were just trying to get things running,

742
00:29:20,780 --> 00:29:23,220
but you know, again, there's always that learning

743
00:29:23,220 --> 00:29:26,380
people's mindset, frustrations, all that stuff.

744
00:29:26,380 --> 00:29:27,220
Sure.

745
00:29:27,220 --> 00:29:30,140
Great clients usually are on your team and supportive.

746
00:29:30,140 --> 00:29:30,980
So that's cool.

747
00:29:30,980 --> 00:29:33,660
Well, here's what's cool is like a Goldman Sachs, right?

748
00:29:33,660 --> 00:29:34,860
They would go to their tech teams,

749
00:29:34,860 --> 00:29:36,220
like we're tired of long distance.

750
00:29:36,220 --> 00:29:38,420
We need to get rid of this $1.5 million bill.

751
00:29:38,420 --> 00:29:39,860
Go figure it out.

752
00:29:39,860 --> 00:29:41,220
And then they come to our tech team.

753
00:29:41,220 --> 00:29:43,220
And then I would do all the services and support structure

754
00:29:43,220 --> 00:29:44,980
and we would one install it.

755
00:29:44,980 --> 00:29:46,980
And then my team would be responsible for maintaining it,

756
00:29:46,980 --> 00:29:50,940
upgrading it, you know, and evolving the configurations

757
00:29:50,940 --> 00:29:51,820
and all that other stuff.

758
00:29:51,820 --> 00:29:54,300
So we had to put team always.

759
00:29:54,300 --> 00:29:56,740
So it's like Goldman Sachs didn't give a crap.

760
00:29:56,740 --> 00:29:57,580
They just wanted to make sure

761
00:29:57,580 --> 00:29:59,900
that their bill was cheaper, right?

762
00:29:59,900 --> 00:30:01,940
And how we did it, they didn't care.

763
00:30:01,940 --> 00:30:04,420
Just that's how it was.

764
00:30:04,420 --> 00:30:05,260
Yeah. Right.

765
00:30:05,260 --> 00:30:06,740
So I spent 11 years there.

766
00:30:06,740 --> 00:30:08,940
And then I went across the street to a company called NetApp,

767
00:30:08,940 --> 00:30:10,340
which was a data storage company.

768
00:30:10,340 --> 00:30:11,860
And when I was at Cisco,

769
00:30:11,860 --> 00:30:13,540
we were doing the data consulting.

770
00:30:13,540 --> 00:30:15,700
Like I was attached to Goldman Sachs

771
00:30:15,700 --> 00:30:16,700
or Federal Reserve Bank.

772
00:30:16,700 --> 00:30:21,140
I was kind of like the service contract negotiator.

773
00:30:21,140 --> 00:30:23,180
I was the one that responsible for the service contracts.

774
00:30:23,180 --> 00:30:24,020
Right?

775
00:30:24,020 --> 00:30:24,840
And then we'd build teams around them

776
00:30:24,840 --> 00:30:26,620
to support the services and all that stuff.

777
00:30:26,620 --> 00:30:28,100
So when I interviewed at NetApp,

778
00:30:28,100 --> 00:30:29,860
they hadn't quite developed that out yet.

779
00:30:29,860 --> 00:30:31,540
They had like a team of three or four.

780
00:30:31,540 --> 00:30:34,220
I had had five or six years experience in that area

781
00:30:34,220 --> 00:30:35,620
at Cisco, like, hey, come on board.

782
00:30:35,620 --> 00:30:37,420
And I helped them build that out.

783
00:30:37,420 --> 00:30:39,340
So then I spent another 10 years at NetApp.

784
00:30:39,340 --> 00:30:42,220
And this is my other gift and fault.

785
00:30:42,220 --> 00:30:43,780
I'm very dedicated.

786
00:30:44,780 --> 00:30:47,260
So the longevity of those attachments,

787
00:30:47,260 --> 00:30:48,780
I probably should have left sooner,

788
00:30:48,780 --> 00:30:51,980
but I'm like committed to a fault at times.

789
00:30:51,980 --> 00:30:53,460
But I did the same thing over at NetApp.

790
00:30:53,460 --> 00:30:55,140
We built out all the tech teams.

791
00:30:55,140 --> 00:30:57,260
And again, you're ordering parts,

792
00:30:57,260 --> 00:31:00,340
you're dispatching engineers, you're a global presence.

793
00:31:00,340 --> 00:31:03,220
I had to do, I learned all about the oil and gas industry.

794
00:31:03,220 --> 00:31:06,460
Walmart was a client, Apple was a client.

795
00:31:06,460 --> 00:31:08,340
I've been to London with Chevron and BP.

796
00:31:08,340 --> 00:31:10,740
So you're right, as an entrepreneur,

797
00:31:10,740 --> 00:31:14,340
I spent 22 years in the trenches with those Fortune 100s

798
00:31:14,340 --> 00:31:16,540
and the Fortune 500s and the politics

799
00:31:16,540 --> 00:31:18,260
and all that kind of crap.

800
00:31:18,260 --> 00:31:20,660
So it was a master's or a PhD.

801
00:31:22,460 --> 00:31:23,900
I'll back up at Cisco.

802
00:31:23,900 --> 00:31:25,060
I did get my CCIE,

803
00:31:25,060 --> 00:31:27,380
which is a Cisco Certified Internet Working Engineer.

804
00:31:27,380 --> 00:31:30,340
And at the time there was only about 150 of those engineers

805
00:31:30,340 --> 00:31:34,780
with that WAN technology, wide area networks, fiber optic.

806
00:31:34,780 --> 00:31:37,900
I was a specialist, also navigating these contracts.

807
00:31:37,900 --> 00:31:38,900
And that was a challenge.

808
00:31:38,900 --> 00:31:40,100
That took a year of my life.

809
00:31:40,100 --> 00:31:41,660
It's almost like passing the bar.

810
00:31:41,660 --> 00:31:45,300
You have to do a lab practical, in a lab, locked down.

811
00:31:45,300 --> 00:31:47,980
I mean, it's a big deal.

812
00:31:47,980 --> 00:31:51,020
So I was blessed to have certain successes

813
00:31:51,020 --> 00:31:53,900
of engineering certifications and team development

814
00:31:53,900 --> 00:31:56,620
and certain contracts and client engagement.

815
00:31:56,620 --> 00:32:00,180
I didn't know how important it was until like six years ago,

816
00:32:00,180 --> 00:32:03,220
when I looked at my journey and what had I accomplished.

817
00:32:03,220 --> 00:32:06,140
To me, that was normal.

818
00:32:06,140 --> 00:32:08,700
And I never again, I'm gonna go back.

819
00:32:08,700 --> 00:32:10,140
I didn't see myself as smart

820
00:32:10,140 --> 00:32:13,380
because of my high school stories up through.

821
00:32:13,380 --> 00:32:17,900
And in the engineering world, I had to escalate

822
00:32:17,900 --> 00:32:20,820
to the specialist engineers.

823
00:32:20,820 --> 00:32:23,100
Those guys were smart, right?

824
00:32:23,100 --> 00:32:24,580
These escalation engineers.

825
00:32:24,580 --> 00:32:26,700
So when people are like, are you smart?

826
00:32:26,700 --> 00:32:28,500
I'm like, no, I just bought Robin.

827
00:32:28,500 --> 00:32:30,260
Rob can go down to the code level

828
00:32:30,260 --> 00:32:31,540
and he can write a patch, right?

829
00:32:31,540 --> 00:32:32,940
Like, that's not me.

830
00:32:32,940 --> 00:32:35,100
So when people ask, are you smart?

831
00:32:35,100 --> 00:32:36,500
I'm like, no, I'm an idiot.

832
00:32:36,500 --> 00:32:39,220
But I didn't realize that I was doing the team development.

833
00:32:39,220 --> 00:32:41,340
I was doing the consulting work.

834
00:32:41,340 --> 00:32:44,860
I was getting the end customers to trust our solutions

835
00:32:44,860 --> 00:32:47,140
and to take our advice when, hey guys,

836
00:32:47,140 --> 00:32:48,420
I'm sorry, you need to come in at three o'clock

837
00:32:48,420 --> 00:32:49,820
in the morning, we have to do an upgrade.

838
00:32:49,820 --> 00:32:51,060
We have to get this patch.

839
00:32:51,060 --> 00:32:51,900
Well, I don't wanna do that.

840
00:32:51,900 --> 00:32:54,100
I'm like, cause I don't wanna sit on a call next week.

841
00:32:54,100 --> 00:32:55,340
I don't wanna call next Saturday

842
00:32:55,340 --> 00:32:57,980
at three o'clock in the morning when shit's on fire.

843
00:32:57,980 --> 00:33:00,900
And your boss is like, why am I losing money right now?

844
00:33:00,900 --> 00:33:03,620
And so that was a lot of the conversations I had to have

845
00:33:03,620 --> 00:33:05,340
with those change management teams,

846
00:33:05,340 --> 00:33:07,940
which I'd rather do the front end than the back end.

847
00:33:07,940 --> 00:33:11,260
Cause I hate sitting on those four day conference calls

848
00:33:11,260 --> 00:33:12,500
where it's like, are we done?

849
00:33:12,500 --> 00:33:13,700
Are we done hemorrhaging?

850
00:33:14,740 --> 00:33:16,620
So long story to your question,

851
00:33:16,620 --> 00:33:19,540
but that was kind of a quick wrap up of 20 years

852
00:33:19,540 --> 00:33:22,020
of being in the trenches and getting my kind of piece.

853
00:33:22,020 --> 00:33:24,740
So how in the world do you go from that where,

854
00:33:24,740 --> 00:33:25,580
okay, I get it.

855
00:33:25,580 --> 00:33:28,220
Like you, I understand when we have the curse of knowledge

856
00:33:28,220 --> 00:33:29,860
where we don't think that anything we've learned

857
00:33:29,860 --> 00:33:33,020
is important, everybody knows what we know.

858
00:33:33,020 --> 00:33:35,820
You're this super genius IT guy.

859
00:33:35,820 --> 00:33:37,780
I'm gonna hit that as many times as I can.

860
00:33:37,780 --> 00:33:40,500
Every time we talk is that the brilliance

861
00:33:40,500 --> 00:33:42,900
of all that you just explained in your capabilities,

862
00:33:42,900 --> 00:33:45,300
because we should as champions,

863
00:33:45,300 --> 00:33:46,940
we gotta rise up to the reality

864
00:33:46,940 --> 00:33:49,300
or we realize our value to the world.

865
00:33:49,300 --> 00:33:51,180
That's how you compete at a championship level.

866
00:33:51,180 --> 00:33:54,580
But how in the world did you go from that to,

867
00:33:54,580 --> 00:33:56,180
yeah, I should start a company.

868
00:33:58,380 --> 00:34:03,380
Well, what I really realized was I was working for the man

869
00:34:05,300 --> 00:34:08,380
and basically, and not to be disrespectful,

870
00:34:08,380 --> 00:34:09,820
but they were pimping me out.

871
00:34:10,900 --> 00:34:13,300
Realistically, they were billing me out at three times

872
00:34:13,300 --> 00:34:14,500
of what they were paying me.

873
00:34:14,500 --> 00:34:16,740
And with my knowledge and skills and background,

874
00:34:16,740 --> 00:34:20,860
I'm like, why am I sacrificing my family life?

875
00:34:20,860 --> 00:34:22,820
My engagement with my children.

876
00:34:22,820 --> 00:34:24,820
I actually was sitting in a conference room

877
00:34:24,820 --> 00:34:26,180
with my team one night,

878
00:34:26,180 --> 00:34:29,100
and they were asking for after hours engagement.

879
00:34:29,100 --> 00:34:30,140
And I was like, look, I'm sorry,

880
00:34:30,140 --> 00:34:31,460
I'm not gonna be available that night.

881
00:34:31,460 --> 00:34:33,140
I run my daughter's soccer team

882
00:34:33,140 --> 00:34:36,020
and I'll be working with my daughter that evening.

883
00:34:36,020 --> 00:34:38,860
And I had one of my female team members say,

884
00:34:38,860 --> 00:34:40,460
don't you have a wife for that?

885
00:34:42,020 --> 00:34:44,060
That right then was one of the nails going,

886
00:34:44,060 --> 00:34:45,860
I gotta get out of this crap.

887
00:34:45,860 --> 00:34:48,100
It's like, I sacrifice my weekends,

888
00:34:48,100 --> 00:34:50,300
you're not taking my one night with my daughter.

889
00:34:50,300 --> 00:34:54,780
Like, so that was kind of like when I finally got let go

890
00:34:54,780 --> 00:34:55,860
and they gave me a severance

891
00:34:55,860 --> 00:35:00,100
and I had a year's opportunity to kind of figure it out.

892
00:35:00,100 --> 00:35:02,820
You know, my passion is around, you know,

893
00:35:02,820 --> 00:35:05,660
again, getting all the skillset to help my daughter

894
00:35:05,660 --> 00:35:08,340
also helped me get out of my crap.

895
00:35:08,340 --> 00:35:09,940
Our words create our world.

896
00:35:09,940 --> 00:35:11,140
I don't know how many times I can say that

897
00:35:11,140 --> 00:35:12,180
on the podcast today.

898
00:35:12,180 --> 00:35:15,020
What we speak externally or internally

899
00:35:15,020 --> 00:35:17,740
is the energetic resonance that creates the matrix

900
00:35:17,740 --> 00:35:19,740
or the vision in front of us.

901
00:35:19,740 --> 00:35:21,380
And we can debate that all day long,

902
00:35:21,380 --> 00:35:23,980
but if you sit around and go on, I suck, I suck, I suck,

903
00:35:23,980 --> 00:35:26,900
you're gonna find 10 pieces of evidence

904
00:35:26,900 --> 00:35:27,740
to prove that you are.

905
00:35:27,740 --> 00:35:29,300
It's like, if I'm a rock star, I'm a rock star,

906
00:35:29,300 --> 00:35:31,740
I'm a rock star and I love what you just said,

907
00:35:31,740 --> 00:35:32,780
how you were saying that.

908
00:35:32,780 --> 00:35:34,860
Yeah, I was a super IT guy.

909
00:35:34,860 --> 00:35:36,460
I didn't believe it until I started

910
00:35:36,460 --> 00:35:38,980
really reflecting on my story.

911
00:35:38,980 --> 00:35:42,580
And yeah, now I kind of forget the question you asked.

912
00:35:42,580 --> 00:35:43,420
So I'm sorry.

913
00:35:43,420 --> 00:35:45,300
No, it's perfect.

914
00:35:45,300 --> 00:35:47,220
More so just exploring this reality.

915
00:35:47,220 --> 00:35:49,860
Now, strange question.

916
00:35:49,860 --> 00:35:53,420
The lady who asked you that question,

917
00:35:53,420 --> 00:35:56,020
are you grateful for her or mad at her?

918
00:35:56,020 --> 00:35:57,900
Are you grateful for the question

919
00:35:57,900 --> 00:36:00,380
or upset about the question still to this day?

920
00:36:00,380 --> 00:36:01,220
Curious.

921
00:36:01,220 --> 00:36:02,040
No, it's funny.

922
00:36:02,040 --> 00:36:02,880
I laugh.

923
00:36:02,880 --> 00:36:03,940
I was upset about the time.

924
00:36:03,940 --> 00:36:07,580
And actually I'll do a two-fold to answer your question.

925
00:36:07,580 --> 00:36:08,420
I was such a mess up.

926
00:36:08,420 --> 00:36:12,780
She said, don't you have a wife to handle that for you,

927
00:36:12,780 --> 00:36:14,260
to do that for you?

928
00:36:14,260 --> 00:36:15,100
Yeah.

929
00:36:15,100 --> 00:36:16,500
Well, what I would say today,

930
00:36:16,500 --> 00:36:18,500
knowing what I know now,

931
00:36:18,500 --> 00:36:19,340
I would have said,

932
00:36:19,340 --> 00:36:20,860
I'm sorry that your daddy didn't love you

933
00:36:20,860 --> 00:36:22,260
the way he wanted you to.

934
00:36:23,260 --> 00:36:24,660
That's how I respond today.

935
00:36:25,660 --> 00:36:27,620
My daughter's gonna have a daddy that loves her

936
00:36:27,620 --> 00:36:29,540
and is gonna be there to support her.

937
00:36:29,540 --> 00:36:31,060
But again, hurt people hurt people.

938
00:36:31,060 --> 00:36:32,620
That's all that was going on there.

939
00:36:32,620 --> 00:36:35,580
Hurt people do hurt people.

940
00:36:35,580 --> 00:36:37,540
I appreciate you saying that, recognizing that.

941
00:36:37,540 --> 00:36:40,100
And yeah, no need to contribute back to it.

942
00:36:40,100 --> 00:36:43,600
But those are the manipulations that exist

943
00:36:43,600 --> 00:36:45,980
in toxic environments.

944
00:36:45,980 --> 00:36:48,140
And it's corporate,

945
00:36:48,140 --> 00:36:50,580
there's all sorts of stuff that goes on

946
00:36:51,500 --> 00:36:54,020
to keep people in their box.

947
00:36:55,300 --> 00:36:58,220
When you have the majority flowing along with it,

948
00:36:58,220 --> 00:36:59,620
then you look like the prick

949
00:36:59,620 --> 00:37:01,660
when you're the one who does the right thing

950
00:37:01,660 --> 00:37:04,100
and says, I have a family

951
00:37:04,100 --> 00:37:07,400
and I'm not only proud about the pictures I have with them,

952
00:37:07,400 --> 00:37:08,900
I'm in their life too.

953
00:37:08,900 --> 00:37:09,740
Right.

954
00:37:09,740 --> 00:37:13,980
Good for you, man, for allowing that to catapult you.

955
00:37:13,980 --> 00:37:16,500
And I'll add to that.

956
00:37:16,500 --> 00:37:18,700
It's one of those, there's these epiphany things

957
00:37:18,700 --> 00:37:21,500
that are said to us at the time pissed us off,

958
00:37:21,500 --> 00:37:22,700
but you never reflect on it.

959
00:37:22,700 --> 00:37:24,740
It was God's way of moving you.

960
00:37:24,740 --> 00:37:25,580
Yeah, right.

961
00:37:25,580 --> 00:37:26,420
Exactly.

962
00:37:26,420 --> 00:37:28,180
So when I was sitting down at the table

963
00:37:28,180 --> 00:37:29,800
when I was signing up from engineering program

964
00:37:29,800 --> 00:37:31,620
and the college recruiter was in my kitchen

965
00:37:31,620 --> 00:37:34,820
and they needed a $250 application fee,

966
00:37:34,820 --> 00:37:36,660
my dad kind of turned around my mom

967
00:37:36,660 --> 00:37:38,260
kind of half ignoring me going,

968
00:37:38,260 --> 00:37:39,540
what the F are we gonna do with him

969
00:37:39,540 --> 00:37:41,040
when he flunks out of college?

970
00:37:42,820 --> 00:37:43,820
And right then I was like,

971
00:37:43,820 --> 00:37:45,420
oh, hell no, brother, watch this.

972
00:37:46,300 --> 00:37:47,460
Are you a Vietnam vet?

973
00:37:47,460 --> 00:37:49,500
You didn't go to college, you flunked out of college,

974
00:37:49,500 --> 00:37:50,700
you're an amazing man.

975
00:37:50,700 --> 00:37:52,680
And we have a great relationship today.

976
00:37:52,680 --> 00:37:54,080
He doesn't even remember saying it.

977
00:37:54,080 --> 00:37:56,460
I think he was just in that moment of his life.

978
00:37:56,460 --> 00:37:57,840
Just in a bad moment.

979
00:37:57,840 --> 00:38:00,860
Yeah, he just didn't want me to experience

980
00:38:00,860 --> 00:38:01,780
the shit that he did.

981
00:38:01,780 --> 00:38:03,620
Like he left and went right to Vietnam.

982
00:38:03,620 --> 00:38:06,100
He was an onboard electrician on the C-130s.

983
00:38:06,100 --> 00:38:09,580
He was dropping ammunition off,

984
00:38:09,580 --> 00:38:10,420
running for Air America.

985
00:38:10,420 --> 00:38:12,180
I'm glad you catch that.

986
00:38:12,180 --> 00:38:17,180
We live in a society that not only says negative things

987
00:38:17,820 --> 00:38:20,140
about their parents and the problems that parents had,

988
00:38:20,140 --> 00:38:24,620
but ultimately defines parents by their worst moments.

989
00:38:24,620 --> 00:38:27,220
Whereas, yeah, I could say a lot of negative things

990
00:38:27,220 --> 00:38:28,720
about my dad.

991
00:38:28,720 --> 00:38:30,500
And at the same time,

992
00:38:30,500 --> 00:38:32,180
now that I've been through what I've been through in life,

993
00:38:32,180 --> 00:38:35,820
I've realized like, wow, I get it.

994
00:38:35,820 --> 00:38:40,180
He wasn't there, but the difficulty,

995
00:38:40,180 --> 00:38:42,580
the darkness of trying to be there

996
00:38:42,580 --> 00:38:44,060
when everybody's against you

997
00:38:44,060 --> 00:38:45,980
and everybody wants to talk bad about you,

998
00:38:45,980 --> 00:38:47,300
it makes you want to disappear.

999
00:38:47,300 --> 00:38:49,980
So thank you again for honoring that.

1000
00:38:49,980 --> 00:38:51,580
Yeah, and I'll add to that.

1001
00:38:51,580 --> 00:38:54,700
And again, there's a moment in your life in your mid-20s,

1002
00:38:54,700 --> 00:38:56,140
you need to own your own crap.

1003
00:38:56,140 --> 00:38:58,380
Like you can only blame your parents for so long

1004
00:38:58,380 --> 00:39:01,300
and recognizing, you know, I've got teenage daughters.

1005
00:39:01,300 --> 00:39:02,420
There's no playbook.

1006
00:39:02,420 --> 00:39:04,780
I did the best I could with the tools I had, right?

1007
00:39:04,780 --> 00:39:06,300
And did I mess up?

1008
00:39:06,300 --> 00:39:07,140
Oh, a lot.

1009
00:39:07,140 --> 00:39:08,500
Are there a lot of things to be grateful

1010
00:39:08,500 --> 00:39:10,160
for the successes of my children?

1011
00:39:10,160 --> 00:39:12,220
Yeah, but now I'm kind of slowly handing

1012
00:39:12,220 --> 00:39:13,340
these successes over to them.

1013
00:39:13,340 --> 00:39:14,160
They're not because of me.

1014
00:39:14,160 --> 00:39:16,900
I just created an environment for that, right?

1015
00:39:16,900 --> 00:39:19,060
But the one thing when I reflect on my dad,

1016
00:39:19,060 --> 00:39:24,060
my dad's father, my grandfather was shot down in Korea

1017
00:39:24,060 --> 00:39:27,620
and my dad from the age of eight didn't have a father.

1018
00:39:27,620 --> 00:39:30,060
So what was his role model?

1019
00:39:30,060 --> 00:39:32,900
He was passed around to grandparent to grandparent or this.

1020
00:39:32,900 --> 00:39:35,540
Like he doesn't know, right?

1021
00:39:35,540 --> 00:39:38,300
And actually it was just this year, three months ago,

1022
00:39:38,300 --> 00:39:41,500
some church community flew him back to South Korea

1023
00:39:41,500 --> 00:39:42,500
and there's a big monument

1024
00:39:42,500 --> 00:39:43,940
where his grandfather was shot down.

1025
00:39:43,940 --> 00:39:47,780
So he got to say goodbye to his dad at the age of 75.

1026
00:39:47,780 --> 00:39:49,300
Imagine that crap he's been carrying.

1027
00:39:49,300 --> 00:39:50,140
You know what I mean?

1028
00:39:50,140 --> 00:39:52,100
So it's like that one moment of time,

1029
00:39:52,100 --> 00:39:55,000
like can I really carry that today and be angry?

1030
00:39:55,000 --> 00:39:56,540
But what I learned as business owners,

1031
00:39:56,540 --> 00:39:59,700
there's certain things that we're not delegating

1032
00:39:59,700 --> 00:40:01,220
because of something that was said,

1033
00:40:01,220 --> 00:40:04,300
that was by mom, dad, a brother or sister or sample,

1034
00:40:04,300 --> 00:40:07,660
a teacher, a coach, and we're this, right?

1035
00:40:07,660 --> 00:40:10,160
And we're just stuck in that crap.

1036
00:40:11,580 --> 00:40:14,000
Okay, so let's talk about, again, this transition.

1037
00:40:14,000 --> 00:40:15,820
So it's fascinating me.

1038
00:40:15,820 --> 00:40:18,140
You had the severance, you mentioned you had a year.

1039
00:40:18,140 --> 00:40:20,260
If you could go back,

1040
00:40:20,260 --> 00:40:22,180
and this is not a question of regret,

1041
00:40:22,180 --> 00:40:23,060
those who are listening,

1042
00:40:23,060 --> 00:40:24,380
this is just a question of looking

1043
00:40:24,380 --> 00:40:26,240
at optimization of timeline.

1044
00:40:27,200 --> 00:40:32,060
Would you have dove in differently to entrepreneurship?

1045
00:40:32,060 --> 00:40:34,140
Would you have dove in with more force

1046
00:40:34,140 --> 00:40:35,660
or would you have taken more time?

1047
00:40:35,660 --> 00:40:38,540
What would that have looked like?

1048
00:40:38,540 --> 00:40:42,580
To be honest for me, because of the let go and habits,

1049
00:40:42,580 --> 00:40:44,820
it was almost like a 22 year relationship.

1050
00:40:46,900 --> 00:40:48,900
I was hurt, right?

1051
00:40:48,900 --> 00:40:51,060
So it was almost like coming out of a,

1052
00:40:51,060 --> 00:40:53,740
my girlfriend broke up with me after 22 years.

1053
00:40:53,740 --> 00:40:55,140
Who the hell am I?

1054
00:40:55,140 --> 00:40:58,940
I'm defined by, we're defined by our careers often.

1055
00:40:58,940 --> 00:41:01,260
That's what we believe it is.

1056
00:41:01,260 --> 00:41:03,180
So I think to answer your question,

1057
00:41:03,180 --> 00:41:05,020
I had a toe in the water.

1058
00:41:05,020 --> 00:41:05,900
I was-

1059
00:41:05,900 --> 00:41:06,820
So here's a new question.

1060
00:41:06,820 --> 00:41:08,460
I'm gonna shift my question with that background.

1061
00:41:08,460 --> 00:41:10,380
My question is this.

1062
00:41:10,380 --> 00:41:14,460
What have you learned since then

1063
00:41:14,460 --> 00:41:18,180
that could have sped you up on your journey?

1064
00:41:21,580 --> 00:41:24,740
To be honest, I'm gonna plug my company.

1065
00:41:24,740 --> 00:41:26,220
Mental emotional release.

1066
00:41:26,220 --> 00:41:27,060
Please.

1067
00:41:27,060 --> 00:41:28,300
Mental emotional release.

1068
00:41:28,300 --> 00:41:30,300
I studied under Dr. Matt James,

1069
00:41:30,300 --> 00:41:32,940
who got his PhD in University of Indiana.

1070
00:41:32,940 --> 00:41:35,340
Dr. Matt James is the NLP expert.

1071
00:41:35,340 --> 00:41:36,580
It's the son of Tad James.

1072
00:41:36,580 --> 00:41:39,580
Tad James was the right hand man to Tony Robbins.

1073
00:41:39,580 --> 00:41:42,740
So Dr. Matt learned how we store all of our angers,

1074
00:41:42,740 --> 00:41:44,380
sadness, fear, hurt and guilt on a timeline.

1075
00:41:44,380 --> 00:41:45,820
And we keep it with us.

1076
00:41:45,820 --> 00:41:47,020
Aches and pains in the body.

1077
00:41:47,020 --> 00:41:49,020
I mean, you can call it woo hooey,

1078
00:41:49,020 --> 00:41:51,100
but you do trigger release,

1079
00:41:51,100 --> 00:41:54,500
you do mental emotional release, the body releases.

1080
00:41:54,500 --> 00:41:56,940
I was hanging onto a bunch of crap.

1081
00:41:56,940 --> 00:41:58,900
My crap, my old stories.

1082
00:41:59,900 --> 00:42:01,220
Actually, I came up with this analogy.

1083
00:42:01,220 --> 00:42:03,700
Have you ever seen a dung beetle?

1084
00:42:03,700 --> 00:42:04,540
No, teach me.

1085
00:42:04,540 --> 00:42:05,380
I need it.

1086
00:42:05,380 --> 00:42:07,100
So a dung beetle is an African beetle.

1087
00:42:07,100 --> 00:42:07,940
Okay.

1088
00:42:07,940 --> 00:42:09,100
And they've got this ball of...

1089
00:42:09,100 --> 00:42:09,940
Do what?

1090
00:42:09,940 --> 00:42:11,660
Is it the one in Lion King?

1091
00:42:11,660 --> 00:42:12,820
No, I don't think so.

1092
00:42:12,820 --> 00:42:15,660
But anyways, basically they fight a big ball

1093
00:42:15,660 --> 00:42:18,340
of elephant dung poop.

1094
00:42:18,340 --> 00:42:19,300
And that's their food.

1095
00:42:19,300 --> 00:42:21,780
And the dung beetle with the biggest ball of poop

1096
00:42:21,780 --> 00:42:24,860
is the best beetle in the tribe, right?

1097
00:42:24,860 --> 00:42:27,300
And basically they roll this ball of poop around Africa

1098
00:42:27,300 --> 00:42:30,340
for their family to eat and survive off of.

1099
00:42:30,340 --> 00:42:33,660
But what I've recognized is we humans are no different.

1100
00:42:33,660 --> 00:42:37,900
Tell me about the last hangout with the boys or friends.

1101
00:42:37,900 --> 00:42:41,380
They're walking in the door with a big ball of it, SHIT.

1102
00:42:41,380 --> 00:42:42,620
And we're gonna sit down at the table

1103
00:42:42,620 --> 00:42:45,060
and talk about whose shit is bigger.

1104
00:42:46,260 --> 00:42:49,860
It's just the battle of whose life sucks the worst, right?

1105
00:42:49,860 --> 00:42:50,900
Nine times out of a 10,

1106
00:42:50,900 --> 00:42:52,740
that's the conversation that lead to.

1107
00:42:54,100 --> 00:42:57,380
So what I learned is my biggest growth was

1108
00:42:57,380 --> 00:43:00,660
had I had access to MER earlier on,

1109
00:43:00,660 --> 00:43:02,540
I wouldn't have been able to bring my ball of crap,

1110
00:43:02,540 --> 00:43:07,260
those stupid stories, those non-true beliefs that I had.

1111
00:43:07,260 --> 00:43:09,300
I took a year for me to grow through a lot of that

1112
00:43:09,300 --> 00:43:11,700
and to go through other coaching and other,

1113
00:43:11,700 --> 00:43:14,780
like to get my own help to get out of my own crap.

1114
00:43:14,780 --> 00:43:17,380
So I spent my first year and a half with a toe in the water.

1115
00:43:17,380 --> 00:43:19,100
And a toe in the water is not telling God,

1116
00:43:19,100 --> 00:43:20,540
universe, I'm all in.

1117
00:43:20,540 --> 00:43:21,980
I was half in.

1118
00:43:21,980 --> 00:43:23,180
So it took me longer.

1119
00:43:23,180 --> 00:43:25,180
It wasn't until that year two, two and a half,

1120
00:43:25,180 --> 00:43:27,700
when I really understand who my client was,

1121
00:43:27,700 --> 00:43:29,900
what I'm doing, the solution I'm providing.

1122
00:43:29,900 --> 00:43:34,300
Once I knew that, oh man, game changer, game changer.

1123
00:43:35,140 --> 00:43:37,580
You just blew my mind

1124
00:43:37,580 --> 00:43:41,100
and you just expanded my bridge of communication

1125
00:43:41,100 --> 00:43:43,180
and ability to influence and help others

1126
00:43:43,180 --> 00:43:45,260
with this, not only with the analogy,

1127
00:43:45,260 --> 00:43:47,660
but with the reality that you taught me.

1128
00:43:47,660 --> 00:43:49,180
And I thank you for that.

1129
00:43:49,180 --> 00:43:50,500
Yeah, you're welcome.

1130
00:43:50,500 --> 00:43:54,860
I will tell you the shift here of why this is helpful.

1131
00:43:54,860 --> 00:43:57,380
I grew up with my mom and five older sisters.

1132
00:43:57,380 --> 00:43:58,220
Yeah.

1133
00:43:58,220 --> 00:43:59,260
Okay.

1134
00:43:59,260 --> 00:44:02,460
The way that women think in general,

1135
00:44:02,460 --> 00:44:05,340
it's different than the way that women think.

1136
00:44:05,340 --> 00:44:06,940
And it can be emotional.

1137
00:44:06,940 --> 00:44:11,940
I would actually say that they are far more logical as well

1138
00:44:12,260 --> 00:44:14,020
than my male counterparts.

1139
00:44:15,420 --> 00:44:18,580
But the reality of the difference is

1140
00:44:18,580 --> 00:44:20,460
the way you just described that environment

1141
00:44:20,460 --> 00:44:24,260
is one that I have never understood.

1142
00:44:24,260 --> 00:44:27,580
And I think it's because of having grown up with women

1143
00:44:27,580 --> 00:44:31,020
that were also quite wholesome in nature.

1144
00:44:31,020 --> 00:44:32,700
They had their problems, certainly.

1145
00:44:32,700 --> 00:44:33,540
Yeah.

1146
00:44:33,540 --> 00:44:34,360
They had their difficulties

1147
00:44:34,360 --> 00:44:36,340
and they probably have their own way of,

1148
00:44:36,340 --> 00:44:39,020
they have their own way of self-deprecating as well

1149
00:44:39,020 --> 00:44:41,380
and talking about the negative.

1150
00:44:41,380 --> 00:44:46,380
But the idea of comparing who's is worst and all that

1151
00:44:47,300 --> 00:44:48,940
didn't quite exist growing up.

1152
00:44:48,940 --> 00:44:53,940
So I've never ever understood those man cave moments.

1153
00:44:54,780 --> 00:44:55,620
Yes.

1154
00:44:55,620 --> 00:44:56,780
I've never understood it.

1155
00:44:56,780 --> 00:44:59,100
And I never wanted to be a part of it.

1156
00:44:59,100 --> 00:45:02,220
And I never could hang in those moments

1157
00:45:02,220 --> 00:45:06,700
because I did not understand what you just opened my eyes to.

1158
00:45:07,580 --> 00:45:12,580
I never felt the need to try to make my life was,

1159
00:45:12,580 --> 00:45:14,540
I always found the positive and the great.

1160
00:45:14,540 --> 00:45:16,660
It wasn't until years later,

1161
00:45:16,660 --> 00:45:21,660
I realized my normal was not normal for everybody.

1162
00:45:22,740 --> 00:45:24,460
And the amount of stuff that I went through

1163
00:45:24,460 --> 00:45:26,140
was extremely difficult and challenging.

1164
00:45:26,140 --> 00:45:30,220
But again, you've unlocked my ability to now connect

1165
00:45:30,220 --> 00:45:32,260
with an incredibly different audience

1166
00:45:32,260 --> 00:45:34,460
that before I couldn't relate to.

1167
00:45:34,460 --> 00:45:35,300
Yeah.

1168
00:45:35,300 --> 00:45:36,140
Thank you for that.

1169
00:45:36,140 --> 00:45:38,780
And it's weird and this might poke a lot of societal today,

1170
00:45:38,780 --> 00:45:40,780
but there's the masculine and feminine.

1171
00:45:42,300 --> 00:45:44,660
And you are probably hearing what you just said,

1172
00:45:44,660 --> 00:45:46,980
you have a lot of more into this with the feminine

1173
00:45:46,980 --> 00:45:48,980
just because of the household you grew in.

1174
00:45:48,980 --> 00:45:50,820
Doesn't mean you don't have masculine in you.

1175
00:45:50,820 --> 00:45:52,740
When I go back to Dr. Matt James,

1176
00:45:52,740 --> 00:45:55,780
and he was like, he embodies a lot of the feminine.

1177
00:45:55,780 --> 00:45:56,860
So when it came to the,

1178
00:45:56,860 --> 00:45:58,860
he shared the stories of this with his children

1179
00:45:58,860 --> 00:46:00,460
and his ex-wife,

1180
00:46:00,460 --> 00:46:02,220
he had a lot more of the mother and roles

1181
00:46:02,220 --> 00:46:06,740
just because of that's his programming.

1182
00:46:06,740 --> 00:46:09,340
He understands more of that emotional with the language

1183
00:46:09,340 --> 00:46:10,260
and all that other stuff.

1184
00:46:10,260 --> 00:46:12,860
So I can't wait to get the panels running for this

1185
00:46:12,860 --> 00:46:15,100
because I used to talk about masculine

1186
00:46:15,100 --> 00:46:16,420
and feminine energy a lot.

1187
00:46:16,420 --> 00:46:17,260
Yeah.

1188
00:46:17,260 --> 00:46:18,860
Because it relates to like, I get it.

1189
00:46:18,860 --> 00:46:21,180
And I know what it's like to, for me,

1190
00:46:21,180 --> 00:46:22,260
that's just how I would define it.

1191
00:46:22,260 --> 00:46:25,540
To me, it's all semantics game, but Justin Nopay

1192
00:46:25,540 --> 00:46:29,700
is also a client of ours that specializes in neuroscience

1193
00:46:29,700 --> 00:46:31,020
and I think linguistic program.

1194
00:46:31,020 --> 00:46:34,620
All that stuff's a little bit hard for me to understand,

1195
00:46:34,620 --> 00:46:35,660
but I appreciate it.

1196
00:46:35,660 --> 00:46:36,500
Right?

1197
00:46:36,500 --> 00:46:37,340
And I appreciate the practices

1198
00:46:37,340 --> 00:46:39,020
that come along with it a lot.

1199
00:46:39,020 --> 00:46:41,820
And so he was like, Jackson,

1200
00:46:41,820 --> 00:46:43,460
I don't like the whole fat masculine feminine thing.

1201
00:46:43,460 --> 00:46:46,060
And so I've kind of silenced a little bit since then

1202
00:46:46,060 --> 00:46:48,740
as I, and it's not because he controls it.

1203
00:46:48,740 --> 00:46:51,020
I just like, oh, there's more I need to learn

1204
00:46:51,020 --> 00:46:53,420
about the reality of how these energies work

1205
00:46:53,420 --> 00:46:55,660
and how we talk about you and him.

1206
00:46:55,660 --> 00:46:57,620
I need to get you guys in the same room.

1207
00:46:57,620 --> 00:46:58,460
Awesome.

1208
00:46:58,460 --> 00:47:01,100
Yeah. So what I didn't understand is I heard about NLP

1209
00:47:01,100 --> 00:47:03,340
and I know hypnosis and it sounds all woohoo-y,

1210
00:47:03,340 --> 00:47:06,820
but basically all NLP is a neuro brain,

1211
00:47:06,820 --> 00:47:09,260
linguistics, language, programming.

1212
00:47:09,260 --> 00:47:12,180
Yeah. The words we speak is a linguistic,

1213
00:47:12,180 --> 00:47:13,820
has an emotional response

1214
00:47:13,820 --> 00:47:15,940
and triggers a thought in our brain.

1215
00:47:15,940 --> 00:47:20,460
So programming or in other words, teaching ourselves

1216
00:47:20,460 --> 00:47:24,620
how to use language in a healthy fashion.

1217
00:47:24,620 --> 00:47:25,860
In a health, exactly.

1218
00:47:25,860 --> 00:47:30,020
So my wife grew up in a household, very toxic,

1219
00:47:30,020 --> 00:47:32,340
alcoholic mother, et cetera, et cetera.

1220
00:47:33,340 --> 00:47:34,820
She had opportunities for a lot of things,

1221
00:47:34,820 --> 00:47:37,540
but when my wife would complain, she would be like,

1222
00:47:37,540 --> 00:47:39,740
shut up, just be grateful for what you got.

1223
00:47:41,020 --> 00:47:45,540
So her programming of grateful is not good.

1224
00:47:46,500 --> 00:47:49,020
Grateful to her that you and I would think gratitude,

1225
00:47:49,020 --> 00:47:51,340
I'm like, gratitude, man, things are good.

1226
00:47:51,340 --> 00:47:53,860
She's like, oh, shut up and know your spot.

1227
00:47:53,860 --> 00:47:55,460
That's her program.

1228
00:47:55,460 --> 00:47:57,180
And we're all individually programmed.

1229
00:47:57,180 --> 00:47:58,020
Right, we are.

1230
00:47:58,020 --> 00:47:59,820
And a lot of it's locked in by the age of seven.

1231
00:47:59,820 --> 00:48:02,700
And then we carry that programming until we recognize,

1232
00:48:02,700 --> 00:48:06,620
oh, that's not normal to societal standards

1233
00:48:06,620 --> 00:48:08,820
and like what is, right?

1234
00:48:08,820 --> 00:48:10,660
So when I would, my wife and I-

1235
00:48:10,660 --> 00:48:11,500
It makes it harder.

1236
00:48:11,500 --> 00:48:12,340
Correct.

1237
00:48:12,340 --> 00:48:13,180
To progress.

1238
00:48:13,180 --> 00:48:17,580
So the pseudo science behind NLP, it's about 85% accurate

1239
00:48:17,580 --> 00:48:20,420
because your programming could be different from others.

1240
00:48:20,420 --> 00:48:22,740
But when you're building rapport,

1241
00:48:22,740 --> 00:48:26,260
you're reading facial language, you're listening to tone,

1242
00:48:26,260 --> 00:48:28,700
you can understand how your words land

1243
00:48:28,700 --> 00:48:30,500
with other people's people.

1244
00:48:30,500 --> 00:48:33,460
So NLP is an effect because you actually listen

1245
00:48:33,460 --> 00:48:35,740
to the words other people use

1246
00:48:35,740 --> 00:48:37,940
and trying to decipher what it means,

1247
00:48:37,940 --> 00:48:38,980
knowing what it means to you,

1248
00:48:38,980 --> 00:48:41,700
but really getting understanding what it means to them.

1249
00:48:41,700 --> 00:48:43,900
Right, you're building empathy.

1250
00:48:43,900 --> 00:48:46,580
You're building the ability to have more empathy

1251
00:48:46,580 --> 00:48:49,460
so that you can ultimately progress further in life

1252
00:48:49,460 --> 00:48:52,140
or help the person who's talking to you

1253
00:48:52,140 --> 00:48:53,540
progress further in life as well

1254
00:48:53,540 --> 00:48:54,660
and have some harmony about it.

1255
00:48:54,660 --> 00:48:57,620
Dave, this has been absolutely awesome.

1256
00:48:57,620 --> 00:48:59,780
Looking back to having you on the show in the future

1257
00:48:59,780 --> 00:49:02,140
and diving in deeper, I'm gonna be excited

1258
00:49:02,140 --> 00:49:05,100
about hosting that panel too in the near future.

1259
00:49:05,100 --> 00:49:06,900
So we'll get that going.

1260
00:49:06,900 --> 00:49:09,220
Now I can see exactly why too,

1261
00:49:09,220 --> 00:49:13,100
you would gravitate towards helping construction companies

1262
00:49:13,100 --> 00:49:15,220
and companies with an IT background,

1263
00:49:15,220 --> 00:49:17,740
technology, SaaS, et cetera,

1264
00:49:17,740 --> 00:49:20,820
any entrepreneur could benefit from the leadership experience

1265
00:49:20,820 --> 00:49:23,260
and wisdom that you've gained over your career

1266
00:49:23,260 --> 00:49:26,260
and of course over the time developing TapMental

1267
00:49:26,260 --> 00:49:28,940
and understand why this,

1268
00:49:31,260 --> 00:49:33,580
I guess even not even understand

1269
00:49:33,580 --> 00:49:36,180
why you've gone more from IT towards the human side,

1270
00:49:36,180 --> 00:49:37,540
but it doesn't really matter.

1271
00:49:37,540 --> 00:49:39,140
You have the skillsets of both.

1272
00:49:39,140 --> 00:49:41,060
That's a huge unfair advantage to the market.

1273
00:49:41,060 --> 00:49:44,100
So what's the best way for people to get ahold of you?

1274
00:49:44,100 --> 00:49:47,380
Yeah, so the website is tapmental.io down there

1275
00:49:47,380 --> 00:49:48,220
in the corner.

1276
00:49:49,060 --> 00:49:51,860
And on that is there's a book of call.

1277
00:49:51,860 --> 00:49:54,180
I'm also on Twitter, TapMental.

1278
00:49:54,180 --> 00:49:55,900
I think it's TapMental.

1279
00:49:55,900 --> 00:49:58,380
I'm on Instagram, David Goodall.

1280
00:49:58,380 --> 00:50:00,580
Yeah, there's a bunch and I'm also on LinkedIn.

1281
00:50:00,580 --> 00:50:03,300
So Instagram, LinkedIn, Twitter,

1282
00:50:03,300 --> 00:50:04,580
and then just hit the website.

1283
00:50:04,580 --> 00:50:07,380
There's a book of call and you'll get a 30 minute

1284
00:50:07,380 --> 00:50:09,660
breakthrough, figure out where you are,

1285
00:50:09,660 --> 00:50:11,060
what current problems are in front of you

1286
00:50:11,060 --> 00:50:12,420
and if there's an opportunity for us

1287
00:50:12,420 --> 00:50:14,180
to potentially work together.

1288
00:50:14,180 --> 00:50:15,700
Awesome, that makes perfect sense, Dave.

1289
00:50:15,700 --> 00:50:18,620
Well, thank you so much for being here in Vision Pros.

1290
00:50:18,620 --> 00:50:21,540
We're glad to have done this extra bonus episode

1291
00:50:21,540 --> 00:50:22,980
for you guys this week.

1292
00:50:22,980 --> 00:50:25,260
If you need anything, don't hesitate to reach out to us.

1293
00:50:25,260 --> 00:50:27,380
You can drop comments, of course,

1294
00:50:27,380 --> 00:50:30,060
about questions that you may have.

1295
00:50:30,060 --> 00:50:35,060
And if you also are big into the neuroscience space,

1296
00:50:35,460 --> 00:50:36,620
we'd love to speak to you.

1297
00:50:36,620 --> 00:50:39,140
I'm sure Dave would love to collaborate as well.

1298
00:50:39,140 --> 00:50:41,020
We're win-win-win people in this environment.

1299
00:50:41,020 --> 00:50:43,580
So you guys have an excellent rest of your day.

1300
00:50:43,580 --> 00:50:45,620
And Dave, thanks for being our guest today.

1301
00:50:45,620 --> 00:50:47,540
Thanks for having me, it was a pleasure.

1302
00:50:47,540 --> 00:50:48,860
Thank you for being here today.

1303
00:50:48,860 --> 00:50:51,380
I'm really happy that you tuned in to Vision Pros Live.

1304
00:50:51,380 --> 00:50:54,020
I'm looking forward to seeing your reactions

1305
00:50:54,020 --> 00:50:56,260
as these episodes continue to move forward.

1306
00:50:56,260 --> 00:50:57,980
This is gonna get more and more fun.

1307
00:50:57,980 --> 00:50:59,820
We'll have more and more engagement as well,

1308
00:50:59,820 --> 00:51:01,820
invite people to participate in the show.

1309
00:51:01,820 --> 00:51:29,820
And thank you for giving us your time and attention.