1 00:00:00,000 --> 00:00:04,960 in 2000. So I've been on that geek streak for 20 years, but 2 00:00:04,960 --> 00:00:08,160 business too. So like a lot of people, right, they read the 3 00:00:08,160 --> 00:00:13,920 Rich Dad Poor Dad book, and it sends me down a OCD path. 4 00:00:15,120 --> 00:00:17,560 Watch out Alex Hermosie, Victor's in the house. 5 00:00:18,400 --> 00:00:22,240 All right, welcome in to Vision Pros Live. With Jackson 6 00:00:22,240 --> 00:00:24,960 Calame, I'm your show host. We will be doing interviews for 7 00:00:24,960 --> 00:00:28,320 visionary entrepreneurs and guest leaders who are building 8 00:00:28,320 --> 00:00:39,760 fantastic visions out there. Hey, what's up everybody? Welcome 9 00:00:39,760 --> 00:00:43,040 to Vision Pros Live. I'm your host, Jackson Calame, founder 10 00:00:43,040 --> 00:00:46,720 of First Class Business. And I want to give a shout out to our 11 00:00:46,720 --> 00:00:51,360 sponsors, Epiphany and Converge. Both companies by Rick Meekins, 12 00:00:51,360 --> 00:00:54,080 fantastic friend of mine, helps businesses with more than 30 13 00:00:54,080 --> 00:00:58,160 employees, scale their infrastructure, and he would be 14 00:00:58,160 --> 00:01:01,680 considered a systems architect, if you will. Great, great 15 00:01:01,680 --> 00:01:04,080 proposal generator. I highly recommend checking out what Rick's 16 00:01:04,080 --> 00:01:07,600 up to. He also has a show called Off the Cuff, and some of our 17 00:01:07,600 --> 00:01:10,320 guests overlap. So if you see a certain guest that you want to 18 00:01:10,320 --> 00:01:12,560 learn more about, you're still not ready to reach out, that's a 19 00:01:12,560 --> 00:01:15,040 great way to go and check out what he's doing over there. Now 20 00:01:15,040 --> 00:01:19,120 ablehealth.us as well, great program to check out for health 21 00:01:19,120 --> 00:01:21,360 purposes. If you're looking to maximize your health and see 22 00:01:21,360 --> 00:01:24,880 what Dr. Seth Yates is building, also feel free to reach out to 23 00:01:24,880 --> 00:01:29,520 Seth and see what types of other tools he has behind the 24 00:01:29,520 --> 00:01:32,480 scenes. You have VIP access, given that you know vision 25 00:01:32,480 --> 00:01:35,040 pros. So if you're dealing with any health struggles, I do 26 00:01:35,040 --> 00:01:38,160 recommend reaching out to Dr. Yates and seeing what he can do 27 00:01:38,160 --> 00:01:41,840 for you. Without further ado, we've got a guest coming on named 28 00:01:41,840 --> 00:01:46,480 Victor Garcia. And Victor has been in the, I want to say the 29 00:01:46,480 --> 00:01:49,520 high ticket space, in the business growth space for more 30 00:01:49,520 --> 00:01:53,600 than 20 years. And so it's always fun to see what types of 31 00:01:53,600 --> 00:01:58,000 elements he gravitate towards as he's built out offers and come 32 00:01:58,000 --> 00:02:01,120 to know all the different recipes that exist in business 33 00:02:01,120 --> 00:02:04,560 and how you go about growth. We love to not only debate that, 34 00:02:04,560 --> 00:02:07,520 but explore that on this show and see what opportunities make 35 00:02:07,520 --> 00:02:09,920 the most sense for the visionaries who are following us 36 00:02:09,920 --> 00:02:12,800 along this journey and saying, okay, if you're in a position 37 00:02:12,800 --> 00:02:15,120 where you want to grow your business and grow your brand, 38 00:02:15,120 --> 00:02:18,240 grow your marketing and grow your sales, etc., then it's very 39 00:02:18,240 --> 00:02:21,520 important to get multiple opinions from different people 40 00:02:21,520 --> 00:02:24,160 of different backgrounds. So we're going to explore Victor's, 41 00:02:24,160 --> 00:02:26,960 see what his vision is, and we'll dive in deep with him. So 42 00:02:26,960 --> 00:02:30,080 Victor, welcome to Vision Pros. We appreciate you being here. 43 00:02:30,080 --> 00:02:32,560 Yeah, what's happening, brother? Pleasure to be here, man. 44 00:02:32,560 --> 00:02:34,800 Looking forward to the call. I like that opening to you, how 45 00:02:34,800 --> 00:02:38,160 you're open to hearing other people's perspectives, even if 46 00:02:38,160 --> 00:02:42,000 it's going to be a debate. It's huge, man. Healthy dialogue is 47 00:02:42,000 --> 00:02:46,720 all about that. So high conflict. And so I love to use it. 48 00:02:46,720 --> 00:02:51,200 High healthy conflict. Yeah, exactly. That's it, man. So one 49 00:02:51,200 --> 00:02:53,920 of the things that caught my attention right away is how you 50 00:02:53,920 --> 00:02:58,560 created your title for this particular show, Generate Sales 51 00:02:58,560 --> 00:03:01,920 for No Upfront Costs. I say we dive in deep there. What's your 52 00:03:01,920 --> 00:03:07,920 vision in terms of generating sales? Yeah, so typically, when 53 00:03:07,920 --> 00:03:12,480 we work with folks, we start off on the back end. So we look 54 00:03:12,480 --> 00:03:15,200 for like the high level experts that are too busy. They don't 55 00:03:15,200 --> 00:03:17,600 have the capacity to do more stuff, and they're usually 56 00:03:17,600 --> 00:03:20,720 letting money fall through the cracks. We come in and just help 57 00:03:20,720 --> 00:03:25,040 generate more sales. So it's kind of like we're a non-managed 58 00:03:25,040 --> 00:03:29,600 profit center, so to speak, you know what I mean? And then from 59 00:03:29,600 --> 00:03:34,720 there, we usually use that as our way to assess people's 60 00:03:34,720 --> 00:03:38,240 offers in character to see if we want to work with them like 61 00:03:38,240 --> 00:03:40,960 long term to start doing like front end stuff, all the ads 62 00:03:40,960 --> 00:03:45,760 and funnels. Awesome, man. Then let's dive in a little bit 63 00:03:45,760 --> 00:03:49,040 different angle than I normally do. We're going to dive in first 64 00:03:49,040 --> 00:03:53,760 with your personal vision. In 15 seconds, what's your vision? 65 00:03:54,640 --> 00:04:00,160 Oh, my vision is, I don't know, it kind of feels like this is 66 00:04:00,160 --> 00:04:03,440 overstated with people, but I like helping people, and I like 67 00:04:03,440 --> 00:04:06,880 having fun. So ultimately, doing something that brings fun into 68 00:04:06,880 --> 00:04:10,720 my life while impacting people, whether that's the coach we're 69 00:04:10,720 --> 00:04:14,480 helping scale or consultant or business, but as long as they 70 00:04:14,480 --> 00:04:18,240 also have a business that impacts others. Nice, okay. So 71 00:04:18,240 --> 00:04:20,800 the impact is a big factor there. What's your definition of 72 00:04:20,800 --> 00:04:22,800 fun? What's fun to you? 73 00:04:25,520 --> 00:04:28,880 So I don't believe in punching people in the face, but I do get 74 00:04:28,880 --> 00:04:32,880 a kick out of punching people in the face for fun, because I 75 00:04:32,880 --> 00:04:36,560 love Muay Thai MMA. I've been involved in that since I was like 76 00:04:36,560 --> 00:04:40,480 17. So I can't get enough of it. It's also like my personal 77 00:04:40,480 --> 00:04:46,480 therapy. So that's one. Hanging with my wife. I enjoy working 78 00:04:46,480 --> 00:04:51,200 out or reading a book, you know what I mean? Usually not a 79 00:04:51,200 --> 00:04:55,920 fiction book, but like a growth minded book. I think with like 80 00:04:55,920 --> 00:04:59,600 the hardcore entrepreneurs that are growth minded, we'd rather 81 00:04:59,600 --> 00:05:04,160 go to like a mastermind event versus a concert. So those are 82 00:05:04,160 --> 00:05:07,200 the things that I really find enjoyable. Something that's like 83 00:05:07,200 --> 00:05:12,720 impact helps me grow and meeting new good quality folks. 84 00:05:12,720 --> 00:05:13,840 Definitely nice. 85 00:05:13,840 --> 00:05:19,200 Purpose driven fun. I get to be the guy that just color 86 00:05:19,200 --> 00:05:23,200 commentates. I get to say things concise, but I love the 87 00:05:23,200 --> 00:05:27,920 flavor that you're adding to it. So let's see. So in terms of 88 00:05:27,920 --> 00:05:31,440 this show, this particular episode, who would you say 89 00:05:31,440 --> 00:05:34,240 should be listening in, Victor? Why should they listen to you? 90 00:05:35,040 --> 00:05:36,640 And what are they going to get out of the day show? Do you 91 00:05:36,640 --> 00:05:37,200 think? 92 00:05:37,200 --> 00:05:38,240 Oh, good question. 93 00:05:38,240 --> 00:05:43,840 Yeah, I think one is I'm a big proponent on collaboration. 94 00:05:43,840 --> 00:05:48,160 Like it's what we do. It's what I've always been good at in 95 00:05:48,160 --> 00:05:52,480 finding those folks either that help me in a collaboration or 96 00:05:52,480 --> 00:05:55,760 with what we do. We collaborate with other high level folks to 97 00:05:55,760 --> 00:06:00,480 help them just generate more sales. Yeah, going out and 98 00:06:00,480 --> 00:06:02,720 finding other people that you could attach yourself to, whether 99 00:06:02,720 --> 00:06:06,400 it's a business partnership, whether it's a JV or a business 100 00:06:06,400 --> 00:06:10,640 partnership, whether it's a JV revenue share, what have you. 101 00:06:12,320 --> 00:06:14,800 Or even if you're just having personal issues, go find someone 102 00:06:14,800 --> 00:06:17,280 to talk to, you know what I mean? To help you. Because I 103 00:06:17,280 --> 00:06:20,880 think in this journey of being an entrepreneur, it's the 104 00:06:20,880 --> 00:06:26,160 Lone Ranger road path, right? That we're alone. And then a 105 00:06:26,160 --> 00:06:30,160 lot of times I think pride comes into effect as well. Like 106 00:06:30,160 --> 00:06:32,720 no, I got to make this happen. I got to be the one to grind. 107 00:06:32,720 --> 00:06:36,240 Usually when we come in, it's like we want the expert just to 108 00:06:36,240 --> 00:06:39,280 focus on coaching content and maybe sometimes doing some phone 109 00:06:39,280 --> 00:06:42,880 calls, which we try not to even have them do that either. And we 110 00:06:42,880 --> 00:06:45,360 handle the rest, right? Because usually the coach or the 111 00:06:45,360 --> 00:06:48,720 consultant, that's what they're good at is the coaching, the 112 00:06:48,720 --> 00:06:49,920 content, that kind of stuff. 113 00:06:50,960 --> 00:06:56,800 Okay, interesting. So and you've kind of outlined some of it. So 114 00:06:56,800 --> 00:06:59,680 this will be an easier question in 30 seconds. What's your 115 00:06:59,680 --> 00:07:03,040 vision for your clients beyond, you know, what you already 116 00:07:03,040 --> 00:07:06,400 shared, which was you want your clients to be able to focus more 117 00:07:06,400 --> 00:07:08,640 on the coaching side of things you want to be able to focus 118 00:07:08,640 --> 00:07:11,840 more on perhaps their higher level calling? What does that 119 00:07:11,840 --> 00:07:12,320 look like? 120 00:07:13,360 --> 00:07:18,880 Yeah, first, I actually we don't take on clients, we don't even 121 00:07:18,880 --> 00:07:21,680 look at them as look at them like clients. It's like a 122 00:07:21,680 --> 00:07:24,800 collaboration as a partnership. Because I think once you have a 123 00:07:24,800 --> 00:07:27,120 client, then there's certain expectations, they look at you 124 00:07:27,120 --> 00:07:32,160 like an employee. But anyways, to answer the question. The 125 00:07:32,160 --> 00:07:35,760 vision ultimately is to get them out of the muck of doing the 126 00:07:35,760 --> 00:07:38,400 stuff that they shouldn't. And let the experts come in and 127 00:07:38,400 --> 00:07:42,800 scale what needs to be scaled, because they're wearing too many 128 00:07:42,800 --> 00:07:46,400 hats. And then it often like usually when the person gets to 129 00:07:46,400 --> 00:07:49,520 like seven figures, that's when they start to resent their 130 00:07:49,520 --> 00:07:52,800 business because it's taken up all their time. Now they're 131 00:07:52,800 --> 00:07:57,360 dealing with employees or VA's or agencies, and they're wearing 132 00:07:57,360 --> 00:08:00,320 too many hats. So we come in and bring the hat so they could 133 00:08:00,320 --> 00:08:03,600 take certain ones off, right? And then get back to enjoying 134 00:08:05,760 --> 00:08:07,920 why they even gotten this business in the first place. 135 00:08:09,120 --> 00:08:12,320 Yeah, awesome. I've heard it recently. I hadn't heard the 136 00:08:12,320 --> 00:08:15,120 term before. But I've heard it called the seven figure desert 137 00:08:15,120 --> 00:08:18,480 recently. It gave me a good laugh. That's a good one. Yeah, 138 00:08:18,480 --> 00:08:19,600 I got that one down. Right. 139 00:08:19,600 --> 00:08:22,640 I thought you'd like that. I can't. I can't. Oh, I need to 140 00:08:22,640 --> 00:08:24,960 find the reference. I'll send it to you. The gentleman. That's a 141 00:08:24,960 --> 00:08:30,000 good one. I was like, that is a brilliant term. All right. So 142 00:08:30,800 --> 00:08:35,120 there's some wisdom behind what you're doing, of course. And as 143 00:08:35,120 --> 00:08:40,000 we get ready to dive into the sales processes, I'm going to 144 00:08:40,000 --> 00:08:43,520 preemptively lead you with this question. What powerful lesson 145 00:08:44,320 --> 00:08:47,760 can other visionaries learn from your personal experience? I 146 00:08:47,760 --> 00:08:51,600 you've had some ups and downs. So I appreciate that you're 147 00:08:51,600 --> 00:08:55,200 open about that in your bio. Go ahead and help us see what 148 00:08:55,200 --> 00:08:58,400 what are we missing on our end? Any entrepreneurs who are 149 00:08:59,280 --> 00:09:02,480 maybe still at the three to five year mark, five to 10 year 150 00:09:02,480 --> 00:09:05,680 mark, or they got to look forward to and watch out for? 151 00:09:06,400 --> 00:09:10,560 Yeah, I think it's something I touched on is you don't have to 152 00:09:10,560 --> 00:09:14,000 be the one that's the expert at all of it. You could bring 153 00:09:14,000 --> 00:09:17,920 people on. And it's like even if it's just like a salesperson, 154 00:09:17,920 --> 00:09:20,960 like give them a commission structure and pay them more, you 155 00:09:20,960 --> 00:09:27,360 know what I mean? Or find that maybe you kick butt it as a in 156 00:09:27,360 --> 00:09:30,320 marketing, but your operations because that's usually a big one 157 00:09:30,320 --> 00:09:32,720 to once you start getting the seven figures, your operations 158 00:09:32,720 --> 00:09:38,640 suck. So bring in an operations, a chief operations officer and 159 00:09:38,640 --> 00:09:41,600 like give them a little piece of equity to help you scale this 160 00:09:41,600 --> 00:09:46,160 sucker. You know what I mean? In a big thing of what we talk 161 00:09:46,160 --> 00:09:51,680 about with like long term collaborations that we do is like 162 00:09:51,680 --> 00:09:54,880 we're not interested in taking a piece of someone's pie. We're 163 00:09:54,880 --> 00:09:58,480 interested in building a whole new pie or multiple pies within 164 00:09:58,480 --> 00:10:02,240 their business. That's why we focus on like business experts 165 00:10:02,240 --> 00:10:07,840 or investments to help create a lot more streams of revenue. And 166 00:10:07,840 --> 00:10:12,640 I'm going to try not to get off base here. But the reason I'm 167 00:10:12,640 --> 00:10:15,600 saying that is because hey, look, like, would you rather have 168 00:10:15,600 --> 00:10:21,920 100% of seven figures, or like 75 or 50% of eight figures plus, 169 00:10:21,920 --> 00:10:26,400 and doing less work, you know what I mean? And once I started 170 00:10:26,400 --> 00:10:30,000 wrapping that concept around my head, like when I would start 171 00:10:30,000 --> 00:10:33,360 putting deals together, like I have big deals that I've put 172 00:10:33,360 --> 00:10:35,760 together where I brought in other people that are better 173 00:10:35,760 --> 00:10:39,440 certain things in marketing than I am to give up a huge 174 00:10:39,440 --> 00:10:41,600 percentage of it just because I don't want to deal with 175 00:10:41,600 --> 00:10:45,840 certain things. So collaboration, and don't get so 176 00:10:45,840 --> 00:10:48,640 caught up that your baby is just your own, because you can 177 00:10:48,640 --> 00:10:51,680 move, I think a lot further faster with a good team. 178 00:10:53,120 --> 00:10:57,360 Interesting. Good. Interesting in a super good way. Those who 179 00:10:57,360 --> 00:11:00,560 are listening. One thing that strikes me about Victor, I'm 180 00:11:00,560 --> 00:11:04,080 just doing a little bit of analysis on the fly. I'm just 181 00:11:04,080 --> 00:11:06,720 doing a little bit of analysis on the fly. 182 00:11:06,720 --> 00:11:07,920 Re-coloring? 183 00:11:07,920 --> 00:11:15,680 Yeah, you know it. There's a posturing and a poise that exists 184 00:11:15,680 --> 00:11:21,120 in a sales environment. And it's very important to recognize 185 00:11:21,120 --> 00:11:25,280 that, and I'm going to say this just directly, Victor Wally, 186 00:11:25,280 --> 00:11:27,280 some of you are seeing him thinking, man, this guy comes 187 00:11:27,280 --> 00:11:30,480 across as a little bit standoffish or disinterested. 188 00:11:30,480 --> 00:11:36,720 There's an element of healthy, it's a healthy process for 189 00:11:36,720 --> 00:11:40,480 somebody who's in sales to be a little bit disengaged. That 190 00:11:40,480 --> 00:11:45,520 usually is a sign of somebody who isn't trying to convince an 191 00:11:45,520 --> 00:11:51,040 audience as much as just living authentically within their 192 00:11:51,040 --> 00:11:53,840 message so that other people then become attracted to it. 193 00:11:54,880 --> 00:11:58,160 And granted, some salespeople that have seen the market take 194 00:11:58,160 --> 00:12:01,680 that a bit too far. And then you take it a bit too far, now 195 00:12:01,680 --> 00:12:07,760 you're really encroaching on pretentiousness, arrogance, so 196 00:12:07,760 --> 00:12:12,400 to speak. But I just see a lot of purpose in the way that you 197 00:12:12,400 --> 00:12:16,080 deliver what you're delivering. And while your analogy is 198 00:12:16,080 --> 00:12:20,480 also, you've heard people talk about having, do you want the 199 00:12:20,480 --> 00:12:24,880 whole grape? Or do you want a slice of the watermelon? 200 00:12:24,880 --> 00:12:27,760 You've kind of taken that to another level by talking about 201 00:12:27,760 --> 00:12:33,520 building a new pie. And it's interesting to hear these new, 202 00:12:34,000 --> 00:12:36,720 I don't know what they're called metaphors, or similes, or 203 00:12:36,720 --> 00:12:37,040 analysis. 204 00:12:37,040 --> 00:12:37,520 Perspective. 205 00:12:37,520 --> 00:12:38,400 I'm not very good at that. 206 00:12:38,400 --> 00:12:39,440 Whatever, right? 207 00:12:39,440 --> 00:12:45,520 Right. You got some new coins in there that I'm going to be 208 00:12:45,520 --> 00:12:46,000 flipping. 209 00:12:46,000 --> 00:12:49,040 Very cool. Yeah, and I'm taking that seven-figure desert too. 210 00:12:49,040 --> 00:12:54,240 That's right. So let's talk about generating seven-figure 211 00:12:54,240 --> 00:12:56,960 deserts. So let's talk about generating the cells then with 212 00:12:56,960 --> 00:13:00,480 no upfront cost. Another big thing that Victor hit on that 213 00:13:00,480 --> 00:13:06,400 intrigues me is we live in a market that wants to claim 214 00:13:06,400 --> 00:13:10,080 abundance, but undercut providers. You talked about 215 00:13:10,080 --> 00:13:13,680 getting equity to operations gurus. You talked about 216 00:13:13,680 --> 00:13:17,280 increasing the commissions for the cells, rather than saying, 217 00:13:17,280 --> 00:13:19,520 oh, I'm just going to stick with the benchmark of the 218 00:13:19,520 --> 00:13:22,800 industry standard, or I'm going to take the industry benchmark, 219 00:13:22,800 --> 00:13:26,400 because our startup can't possibly pay more. 220 00:13:26,400 --> 00:13:28,160 Right? There's all these limiting beliefs people have. 221 00:13:28,800 --> 00:13:33,120 Let's talk about the generating cells program. Who qualifies? 222 00:13:33,920 --> 00:13:38,000 You mentioned people of virtue. Who can get in on that action? 223 00:13:38,000 --> 00:13:41,360 Because I'll be, I mean, first-class business could use a 224 00:13:41,360 --> 00:13:43,840 sales team. So I'm curious for myself. 225 00:13:44,560 --> 00:13:49,680 Yeah. So the first thing is I call them a pedestal. 226 00:13:49,680 --> 00:13:52,400 So pedestal experts, we don't deal with pedestal experts. 227 00:13:53,040 --> 00:13:55,440 Like the ones that think that they're above everyone, right? 228 00:13:55,440 --> 00:13:58,400 They treat VA's like a VA. 229 00:13:59,760 --> 00:14:03,840 I got a new coin for you on that one. Right? VA stands for 230 00:14:03,840 --> 00:14:06,640 virtual abuse. Typically. 231 00:14:06,640 --> 00:14:09,520 Yeah. And I don't even like saying VA's, but I mean, it's a 232 00:14:09,520 --> 00:14:10,320 lingo, right? 233 00:14:10,320 --> 00:14:12,320 It's disgusting how people treat them. 234 00:14:12,320 --> 00:14:15,280 Yeah. Like I have some... 235 00:14:15,280 --> 00:14:16,480 Pedestal experts. 236 00:14:16,480 --> 00:14:20,560 Yeah. I have some Philippine folks in the Philippines that 237 00:14:20,560 --> 00:14:23,360 helped me. I treat them like family. You know what I mean? 238 00:14:24,400 --> 00:14:27,600 Anyways, so definitely not pedestal experts. 239 00:14:28,480 --> 00:14:30,400 Like really cool down to earth people. 240 00:14:30,960 --> 00:14:34,480 Most folks that I've dealt with have been good. 241 00:14:34,480 --> 00:14:36,640 There's only been one that I've fired. 242 00:14:38,880 --> 00:14:42,560 That I wouldn't say here, but most people probably know who 243 00:14:42,560 --> 00:14:43,060 they are. 244 00:14:43,060 --> 00:14:46,980 Out of how many are we talking? One fired out of how many? 245 00:14:46,980 --> 00:14:49,380 No, just one. Yeah. I mean, others like... 246 00:14:51,940 --> 00:14:54,420 Like if they're just someone that I want to hang out with, 247 00:14:54,420 --> 00:14:56,980 not because like they're not a cool person or it's like you 248 00:14:56,980 --> 00:14:59,300 just don't jive. Like there's not that synergy energy. 249 00:15:01,140 --> 00:15:04,180 Then sometimes I'll stop working with those folks too in a 250 00:15:04,180 --> 00:15:05,300 nice way, obviously. 251 00:15:06,100 --> 00:15:08,900 So first, like they got to check the good human's box for 252 00:15:08,900 --> 00:15:09,700 us. You know what I mean? 253 00:15:09,700 --> 00:15:12,340 And then second is an offer that we believe in. 254 00:15:12,340 --> 00:15:15,940 So typically we'll work with folks that are like high six or 255 00:15:15,940 --> 00:15:18,260 seven figures. They already have a proven offer. 256 00:15:19,300 --> 00:15:21,940 They're already doing well. It's not like we have to reinvent 257 00:15:21,940 --> 00:15:24,580 the wheel, create the offer, test all kinds of stuff. 258 00:15:24,580 --> 00:15:26,980 Like it's already done and we just hop into their system, 259 00:15:27,700 --> 00:15:30,340 find things in the offer that are already working and then 260 00:15:30,340 --> 00:15:30,900 just run with it. 261 00:15:32,020 --> 00:15:36,820 Every now and then, someone might not be in the six figure or 262 00:15:36,820 --> 00:15:39,860 high six figure mark, but the offer is killer. 263 00:15:39,860 --> 00:15:41,540 It's really different and we really believe in it. 264 00:15:41,540 --> 00:15:43,460 And it's like, ooh, like that's easily scalable. 265 00:15:44,980 --> 00:15:48,340 But typically it's folks that are in the high six, the seven 266 00:15:48,340 --> 00:15:53,140 figures, because first how we like to start things is we 267 00:15:53,140 --> 00:15:56,340 always start with their assets first before we start investing 268 00:15:56,340 --> 00:16:00,020 in our own monies in running front end stuff. 269 00:16:00,020 --> 00:16:01,700 Because we really come into it like investors. 270 00:16:03,700 --> 00:16:05,700 So if like the front end campaign is not working, it's 271 00:16:05,700 --> 00:16:09,060 not working, it needs more money, we give it more money. 272 00:16:11,860 --> 00:16:14,260 So when we start the relationship, we want the 273 00:16:14,260 --> 00:16:16,980 person to have like either a huge, and it doesn't have to be 274 00:16:16,980 --> 00:16:21,300 huge, but a good like Instagram following, let's say a good 275 00:16:21,300 --> 00:16:24,820 email list of at least a couple thousand that maybe still has 276 00:16:24,820 --> 00:16:26,980 little fresh blood coming into it from time to time. 277 00:16:27,540 --> 00:16:30,980 So we go in there and test the offer with different messaging, 278 00:16:30,980 --> 00:16:33,940 different emails, different funnels before we take it to 279 00:16:33,940 --> 00:16:36,740 cold market, just so we're saving time and money. 280 00:16:37,380 --> 00:16:40,180 And then also it gives us a chance of working with the 281 00:16:40,180 --> 00:16:42,500 expert like, hey, is this someone that we want to continue 282 00:16:42,500 --> 00:16:43,300 the relationship with? 283 00:16:46,020 --> 00:16:48,420 And then if it is, then we'll talk about doing stuff on the 284 00:16:48,420 --> 00:16:49,940 front end to really start scaling it. 285 00:16:50,820 --> 00:16:53,460 In other scenarios, sometimes we just stick with folks that 286 00:16:53,460 --> 00:16:54,660 just want us on the back end. 287 00:16:55,700 --> 00:16:59,460 They just want us to continue generating sales for them 288 00:16:59,460 --> 00:17:02,180 because they know that they maybe suck at their emails or 289 00:17:02,180 --> 00:17:05,220 you're probably familiar with or at least the audience sell by 290 00:17:05,220 --> 00:17:05,780 chat, right? 291 00:17:06,340 --> 00:17:09,300 And we'll do that either through emails or the Facebook group 292 00:17:09,300 --> 00:17:11,060 or text messages, whatever. 293 00:17:13,380 --> 00:17:14,580 And we handle everything. 294 00:17:14,580 --> 00:17:17,220 Like we create the marketing assets, we write the copy, the 295 00:17:17,220 --> 00:17:23,780 sales docs, the setting, the closing, and then expert gets 296 00:17:23,780 --> 00:17:26,260 paid and they pay us in most scenarios. 297 00:17:26,740 --> 00:17:30,500 So if we're doing front end, since that's our money's going 298 00:17:30,500 --> 00:17:32,900 to be talking about back end sales, correct? 299 00:17:32,900 --> 00:17:36,580 So not back in fulfillment yet, but we're talking about the 300 00:17:36,580 --> 00:17:37,220 process. 301 00:17:37,220 --> 00:17:37,780 Yeah. 302 00:17:37,780 --> 00:17:42,740 So we just take them to close and then the expert has to take 303 00:17:42,740 --> 00:17:45,140 them from there, fulfilling on everything. 304 00:17:45,140 --> 00:17:48,820 And that's another thing too, is knowing that the expert's 305 00:17:48,820 --> 00:17:50,820 going to be able to fulfill on their promise. 306 00:17:50,820 --> 00:17:52,420 So that's something we want to learn as well. 307 00:17:53,140 --> 00:17:56,740 So we interview a lot of their current or past clients, see 308 00:17:56,740 --> 00:17:57,860 how they like working with them. 309 00:17:57,860 --> 00:18:00,500 And then obviously to get like the psychological marketing 310 00:18:00,500 --> 00:18:01,700 data and all that stuff too. 311 00:18:01,700 --> 00:18:05,700 But yeah, that's it in a nutshell, but everything starts 312 00:18:05,700 --> 00:18:06,500 off on the back end. 313 00:18:07,700 --> 00:18:08,200 Nice. 314 00:18:09,060 --> 00:18:09,940 All right, cool, man. 315 00:18:09,940 --> 00:18:16,740 So these, I mean, it's pretty straightforward what your 316 00:18:16,740 --> 00:18:20,500 motives are for all of this, but just to articulate it for 317 00:18:20,500 --> 00:18:26,180 those who are listening, why is that process important to you? 318 00:18:26,180 --> 00:18:28,180 For me, yeah. 319 00:18:28,180 --> 00:18:30,180 You can do anything. 320 00:18:30,180 --> 00:18:32,500 You know, when you have a sales career, you can work for 321 00:18:32,500 --> 00:18:33,060 Google. 322 00:18:33,060 --> 00:18:38,020 You know, you could retire probably within a few years, but 323 00:18:38,020 --> 00:18:41,460 it sounds like, you know, this fun aspect, right? 324 00:18:41,460 --> 00:18:42,900 You're driven around purpose. 325 00:18:42,900 --> 00:18:45,140 So why does all this matter to you? 326 00:18:45,140 --> 00:18:45,700 Yeah. 327 00:18:45,700 --> 00:18:49,700 So doing it the way I do it is one, it's how I got started. 328 00:18:49,700 --> 00:18:54,100 So started off as a personal trainer, as a coach, and then 329 00:18:54,100 --> 00:18:57,140 took things online, did well until I did it, right? 330 00:18:57,140 --> 00:19:01,220 Tried launching some other offers that bombed, and that's 331 00:19:01,220 --> 00:19:04,580 how I ended up starting working with other experts because 332 00:19:04,580 --> 00:19:07,060 in masterminds, I would, because in mastermind, you're 333 00:19:07,060 --> 00:19:08,020 supposed to mastermind, right? 334 00:19:08,020 --> 00:19:11,060 And network and everything, and I ended up giving people tips 335 00:19:11,060 --> 00:19:13,060 and then it would work and then they'd come back and can I 336 00:19:13,060 --> 00:19:13,620 hire you? 337 00:19:13,620 --> 00:19:15,620 And I'd be like, no, but we could work on things together. 338 00:19:15,620 --> 00:19:17,620 And it just kind of took off from there. 339 00:19:17,620 --> 00:19:20,740 And it's just what I know well. 340 00:19:20,740 --> 00:19:22,740 Like I know coaches, I know people who are like, oh, I'm 341 00:19:22,740 --> 00:19:25,300 going to be a coach, but I know well, like I know coaching 342 00:19:25,300 --> 00:19:29,940 models, scaling models, how to build masterminds, how to build 343 00:19:29,940 --> 00:19:33,460 courses, how to turn your IP into properties that could be 344 00:19:33,460 --> 00:19:34,500 sold, right? 345 00:19:34,500 --> 00:19:37,220 And then all the funnels and marketing and all that stuff in 346 00:19:37,220 --> 00:19:39,140 with it. 347 00:19:39,140 --> 00:19:44,180 But another reason is going back to Rich Dad Poor Dad, right? 348 00:19:44,180 --> 00:19:47,300 All of a sudden you learn about this cash flow quadrant and 349 00:19:47,300 --> 00:19:48,340 real estate. 350 00:19:48,340 --> 00:19:53,940 So I was a big advocate about real estate back in the day. 351 00:19:53,940 --> 00:19:58,900 And then it was Frank Kern talked about assets, right? 352 00:19:58,900 --> 00:20:02,260 Like email assets, product assets, and it really flipped 353 00:20:02,260 --> 00:20:06,020 the script in my mind of like, dude, that's so true. 354 00:20:06,020 --> 00:20:08,900 And you don't got to go fix toilets or anything. 355 00:20:08,900 --> 00:20:11,940 So if I just work with other experts, and I'm not saying that 356 00:20:11,940 --> 00:20:15,700 every expert I work with that I need to get equity in their 357 00:20:15,700 --> 00:20:19,220 company, most of them, we just come in the back end and we do 358 00:20:19,220 --> 00:20:22,980 rev share, but I'm really mainly looking for those experts that 359 00:20:22,980 --> 00:20:25,700 we could truly partner and get an equity position because 360 00:20:25,700 --> 00:20:27,540 we're helping them scale it. 361 00:20:27,540 --> 00:20:29,300 And we're scaling now assets. 362 00:20:29,300 --> 00:20:33,620 That's why we like business or investment, because also if we 363 00:20:33,620 --> 00:20:37,780 connect with a real estate guy and we teach him how to get 364 00:20:37,780 --> 00:20:40,420 equity positions and helping other people do real estate 365 00:20:40,420 --> 00:20:43,140 deals, we could get equity positions in those too. 366 00:20:43,140 --> 00:20:45,540 And it's just everyone a big win-win. 367 00:20:45,540 --> 00:20:48,340 So to me, it's just playing that same rich dad, poor dad 368 00:20:48,340 --> 00:20:53,140 game at a higher level in the sandbox that I like to play in 369 00:20:53,140 --> 00:20:55,380 with those coaches, consultants, that kind of stuff. 370 00:20:55,380 --> 00:20:56,580 Yeah. 371 00:20:56,580 --> 00:20:58,340 And tapping into the digital assets. 372 00:20:59,620 --> 00:20:59,940 Yeah. 373 00:20:59,940 --> 00:21:01,140 High margins, right? 374 00:21:01,940 --> 00:21:02,340 Yep. 375 00:21:02,340 --> 00:21:02,900 Exactly. 376 00:21:02,900 --> 00:21:08,340 So those of you who have in-person assets, physical 377 00:21:08,340 --> 00:21:10,420 buildings, for instance, there's nothing wrong with that. 378 00:21:10,420 --> 00:21:11,780 In fact, there's everything right. 379 00:21:11,780 --> 00:21:12,980 With those assets too. 380 00:21:12,980 --> 00:21:16,580 And there just happens to be a digital playscape that has 381 00:21:16,580 --> 00:21:19,380 existed for the last 40 years or so. 382 00:21:19,380 --> 00:21:26,980 And now we have a lot of these digital assets streamlining to 383 00:21:26,980 --> 00:21:29,380 the point where it's, I don't want to say it's becoming 384 00:21:29,380 --> 00:21:34,180 cookie cutter, but you can take, you have components available 385 00:21:34,180 --> 00:21:36,580 that are reproducible at this point. 386 00:21:36,580 --> 00:21:38,980 And the rich will get richer. 387 00:21:38,980 --> 00:21:40,580 That's just the reality. 388 00:21:40,580 --> 00:21:43,780 That's just the reality, not just in terms of compounding money 389 00:21:43,780 --> 00:21:46,980 in the bank, but also the digital assets are starting to 390 00:21:46,980 --> 00:21:48,180 compound upon themselves. 391 00:21:48,180 --> 00:21:51,220 Look at, sorry to steal a mic from you, but look at Facebook 392 00:21:51,220 --> 00:21:53,300 with threats right now. 393 00:21:53,300 --> 00:21:54,900 It's like, oh, hey, Twitter is doing well. 394 00:21:54,900 --> 00:21:58,580 And now that Elon Musk has proven a new strategy and path, 395 00:21:58,580 --> 00:22:00,020 bam, let's just duplicate it. 396 00:22:01,220 --> 00:22:02,900 Make sure that we're competing in the same. 397 00:22:02,900 --> 00:22:08,020 And overnight they throw down an equal technology, so to speak. 398 00:22:08,020 --> 00:22:12,980 Like that's insane how fast the digital marketing world is 399 00:22:12,980 --> 00:22:19,300 going to turn the tides of wealth for people that weren't 400 00:22:19,300 --> 00:22:19,860 on the map. 401 00:22:19,860 --> 00:22:22,900 So, well, the cool thing too, and I don't even know much 402 00:22:22,900 --> 00:22:25,220 about this, but I would encourage anyone that's in the 403 00:22:25,220 --> 00:22:29,140 online space with IP of some sort, like coaches, consultants, 404 00:22:29,860 --> 00:22:35,220 I would really start learning about blockchain, NFTs, smart 405 00:22:35,220 --> 00:22:39,300 contracts, because these coins that you can start doing with 406 00:22:39,300 --> 00:22:41,540 community, because that's usually what it's all about is 407 00:22:41,540 --> 00:22:43,300 community with coaches and consultants. 408 00:22:43,940 --> 00:22:46,420 It's mind blowing the stuff that you're going to be able to 409 00:22:46,420 --> 00:22:46,920 do. 410 00:22:48,180 --> 00:22:51,220 It's a rabbit hole that we shouldn't even get into, but it's 411 00:22:51,220 --> 00:22:53,540 all I got to say is just start getting yourself. 412 00:22:53,540 --> 00:22:54,180 You know what I mean? 413 00:22:54,180 --> 00:22:54,660 Oh, yeah. 414 00:22:54,660 --> 00:22:55,460 Yeah, I agree with you. 415 00:22:55,460 --> 00:22:56,660 It was a couple of years. 416 00:22:56,660 --> 00:22:58,260 The metaverse, all that stuff. 417 00:22:58,260 --> 00:23:00,740 Like, yeah, it's going to take all that to a whole new level. 418 00:23:01,380 --> 00:23:01,860 Yeah. 419 00:23:01,860 --> 00:23:04,980 You got to have somebody that you know, like, and trust really 420 00:23:04,980 --> 00:23:07,700 well to go down those rabbit holes, because there's 421 00:23:07,700 --> 00:23:09,860 certainly a lot of legal issues that can exist there and 422 00:23:09,860 --> 00:23:13,780 liabilities, but there's also a certain amount of wealth that 423 00:23:13,780 --> 00:23:14,280 exists. 424 00:23:14,820 --> 00:23:18,740 So I tend to gravitate towards somebody like Gary Vaynerchuk, 425 00:23:18,740 --> 00:23:22,820 who's very out there publicly, you know, and like he's got 426 00:23:22,820 --> 00:23:24,500 the FCC watching him at this point. 427 00:23:25,220 --> 00:23:27,860 And so he's going to be a little bit more careful than 428 00:23:27,860 --> 00:23:31,860 other types of entities might be, but you don't want to be so 429 00:23:31,860 --> 00:23:33,780 careful that you're missing the opportunity. 430 00:23:33,780 --> 00:23:35,300 And that's why the masterminds matter. 431 00:23:35,300 --> 00:23:37,620 So yeah, you would definitely want to be with the experts. 432 00:23:37,620 --> 00:23:39,380 One I would throw out is Real Vision. 433 00:23:39,380 --> 00:23:42,980 I can't remember what his name is, but yeah, they're at the 434 00:23:42,980 --> 00:23:45,380 top of the pinnacle too with the info that they throw out there. 435 00:23:46,900 --> 00:23:49,780 It's just all these components of the blockchain, spark 436 00:23:49,780 --> 00:23:53,460 contracts, tokens, NFTs that you could attach to your brand. 437 00:23:53,460 --> 00:23:56,020 It's yeah, it's mind boggling. 438 00:23:56,020 --> 00:23:57,460 Yeah, it really is. 439 00:23:58,820 --> 00:23:59,380 Well, awesome. 440 00:23:59,380 --> 00:24:02,900 And that's another good transition is like, visionaries, 441 00:24:02,900 --> 00:24:04,740 if you're new to this and you're like, oh my gosh, I need to 442 00:24:04,740 --> 00:24:06,500 focus on my cells, you do. 443 00:24:06,500 --> 00:24:10,580 And at the same time, like prepare yourself for your future 444 00:24:10,580 --> 00:24:14,500 reality of once you've got your cells scaled out, once you've 445 00:24:14,500 --> 00:24:17,220 got your fulfillment under wraps and things are functioning 446 00:24:17,220 --> 00:24:19,700 well, you're going to need to do something with your time. 447 00:24:19,700 --> 00:24:22,260 And if you don't plan for what you're going to do with that 448 00:24:22,260 --> 00:24:25,540 time now, you're probably not going to use your time as well 449 00:24:25,540 --> 00:24:26,500 as you could then. 450 00:24:26,500 --> 00:24:29,460 And that's what Victor is getting at is once you have those 451 00:24:29,460 --> 00:24:32,500 extra hours, then it becomes an awesome opportunity to say, 452 00:24:32,500 --> 00:24:37,060 you know what, I'm going to dive into this scary world of NFT 453 00:24:37,060 --> 00:24:39,780 or a blockchain and start to really figure this out. 454 00:24:39,780 --> 00:24:42,660 I'm going to invest in myself and find the course or whatever 455 00:24:42,660 --> 00:24:45,380 that I want to take to master the subject. 456 00:24:45,380 --> 00:24:47,860 So no, thank you for looking over the fence for it. 457 00:24:49,300 --> 00:24:54,340 Well, I'd like to get your assessment then on our business 458 00:24:54,340 --> 00:24:58,180 model. In fact, it's not something that I have shared too 459 00:24:58,180 --> 00:25:00,980 much with people, but you brought up something that was 460 00:25:00,980 --> 00:25:03,860 interesting. You said you want to find these offers that you 461 00:25:03,860 --> 00:25:04,340 believe in. 462 00:25:06,100 --> 00:25:10,420 And I was thinking, okay, does he mean like most sales reps 463 00:25:10,420 --> 00:25:12,820 mean an offer that's easy to sell? 464 00:25:14,260 --> 00:25:19,060 And then you said offers that are different, offers that are 465 00:25:19,060 --> 00:25:21,220 game-changing. And I was like, oh, cool. 466 00:25:21,220 --> 00:25:22,500 Victor's got some depth to him. 467 00:25:24,020 --> 00:25:24,740 This is big. 468 00:25:26,580 --> 00:25:29,940 I want to propose to you a challenge that exists in the 469 00:25:29,940 --> 00:25:31,140 market from my perspective. 470 00:25:31,860 --> 00:25:33,860 And I want to see what your assessment is. 471 00:25:33,860 --> 00:25:36,100 You're welcome to call me wrong about it. 472 00:25:36,100 --> 00:25:37,780 This is where that healthy debate can come in. 473 00:25:39,140 --> 00:25:43,140 So I'm going to flash it for a second and move gears. 474 00:25:43,860 --> 00:25:47,860 What I see in the market that's driving me mad for the sake of 475 00:25:47,860 --> 00:25:51,700 entrepreneurs everywhere is that 96% of businesses have been 476 00:25:51,700 --> 00:25:54,660 failing within 10 years for decades. 477 00:25:55,300 --> 00:25:56,180 Can we agree on that? 478 00:25:56,180 --> 00:25:57,700 Yeah. Okay. 479 00:25:59,060 --> 00:26:00,340 Inc does the research. 480 00:26:00,340 --> 00:26:03,300 You can look that up guys on smb.gov as well. 481 00:26:04,340 --> 00:26:05,780 It's not pretty. 482 00:26:05,780 --> 00:26:09,220 And I'm constantly telling entrepreneurs like, listen, if 483 00:26:09,220 --> 00:26:13,940 there was a school that my kids were going to go to and the 484 00:26:13,940 --> 00:26:17,460 school had a success rate of 4%, I would homeschool. 485 00:26:17,460 --> 00:26:20,500 There's no chance my kids would go to that school yet here 486 00:26:20,500 --> 00:26:24,660 entrepreneurs are going to the schools of business that exists 487 00:26:24,660 --> 00:26:28,580 in the world and learning these half baked formulas that are 488 00:26:28,580 --> 00:26:29,620 not wrong. 489 00:26:29,620 --> 00:26:30,660 It's not the formula. 490 00:26:30,660 --> 00:26:33,060 I say it's wrong, but it's incomplete. 491 00:26:33,060 --> 00:26:35,540 And if you go to a math test with half a formula, you're 492 00:26:35,540 --> 00:26:37,540 going to fail every single time. 493 00:26:38,180 --> 00:26:38,500 Right. 494 00:26:38,500 --> 00:26:42,420 So to take this a step further, what I see happening in the 495 00:26:42,420 --> 00:26:45,860 market, traditionally speaking, prior to high ticket offers, 496 00:26:45,860 --> 00:26:48,420 and this still exists with those who are ignoring the 497 00:26:48,420 --> 00:26:51,860 digital world, businesses seek a traditional estimate. 498 00:26:51,860 --> 00:26:56,180 They say, okay, Victor, how much is it going to cost to work 499 00:26:56,180 --> 00:26:56,580 with you? 500 00:26:57,540 --> 00:27:00,180 What they're doing is they're putting their own financial 501 00:27:00,180 --> 00:27:03,060 stewardship in your hands, a consultant they don't know. 502 00:27:03,860 --> 00:27:06,500 And they're saying, you come up with the number that my 503 00:27:06,500 --> 00:27:08,500 business is supposed to provide, even though you don't 504 00:27:08,500 --> 00:27:09,460 know my finances. 505 00:27:10,740 --> 00:27:14,100 I think that's a big factor as to why so many businesses are 506 00:27:14,100 --> 00:27:16,260 failing is they're putting their financial decisions in the 507 00:27:16,260 --> 00:27:18,180 hands of people who aren't bought into their visions. 508 00:27:18,180 --> 00:27:20,740 The new version of that is these high ticket offers. 509 00:27:21,540 --> 00:27:22,340 Same thing. 510 00:27:22,340 --> 00:27:24,500 You can't have a customized offer. 511 00:27:24,500 --> 00:27:26,260 That's why it's called an offer. 512 00:27:26,260 --> 00:27:26,900 Yeah. 513 00:27:26,900 --> 00:27:29,700 You got these high tickets that they're learning that, man, 514 00:27:29,700 --> 00:27:33,700 you can't close these anymore because I see you can't. 515 00:27:33,700 --> 00:27:34,900 There's 8 billion people to buy. 516 00:27:34,900 --> 00:27:36,500 The great ones will keep scaling. 517 00:27:36,500 --> 00:27:36,900 Yeah. 518 00:27:36,900 --> 00:27:40,900 But I see a lot of people buying into courses. 519 00:27:40,900 --> 00:27:43,140 I won't name names, but there's some very famous courses 520 00:27:43,140 --> 00:27:43,940 out there. 521 00:27:43,940 --> 00:27:45,140 We get prospects all the time. 522 00:27:45,140 --> 00:27:48,500 15, 20 prospects who've come in said, oh, I really like so and 523 00:27:48,500 --> 00:27:49,700 so's course. 524 00:27:50,420 --> 00:27:51,700 And we're like, what'd you get out of it? 525 00:27:51,700 --> 00:27:55,620 And they're like, I didn't, you know, or there's people who 526 00:27:55,620 --> 00:27:56,260 feel like victims. 527 00:27:56,260 --> 00:27:57,460 They're mad about these offers. 528 00:27:58,260 --> 00:28:00,660 Well, the offer is not personalized. 529 00:28:00,660 --> 00:28:04,180 It's just another cookie cutter program that one out of a 530 00:28:04,180 --> 00:28:06,740 thousand or one out of 500 is able to win with. 531 00:28:06,740 --> 00:28:07,300 Yeah. 532 00:28:07,300 --> 00:28:10,900 Meanwhile, on the flip side, the brands that we all know, 533 00:28:10,900 --> 00:28:13,060 even if we don't like them, we know them. 534 00:28:13,060 --> 00:28:17,700 There's two models that I see is a pay what you can model and 535 00:28:17,700 --> 00:28:18,820 a pay what you want model. 536 00:28:19,380 --> 00:28:22,500 Pay what you want is the one that's hitting billions and 537 00:28:22,500 --> 00:28:24,820 billions of dollars of growth. 538 00:28:24,820 --> 00:28:29,060 Tick tocks of the world, the Instagrams, the Snapchat, the 539 00:28:29,060 --> 00:28:32,980 Facebook's freemium business model, those who can afford that 540 00:28:32,980 --> 00:28:36,660 and who didn't have the vision for it, they pay what you can. 541 00:28:37,380 --> 00:28:40,660 And I would include Coca-Cola on the pay what you can model. 542 00:28:40,660 --> 00:28:43,380 I'll come back to away from the screen sharing real quick. 543 00:28:43,380 --> 00:28:46,020 So I can buy a Coca-Cola that's this big. 544 00:28:46,740 --> 00:28:48,020 I can buy one that's this big. 545 00:28:48,020 --> 00:28:49,060 I can buy it in a bottle. 546 00:28:49,060 --> 00:28:50,340 I can buy it in a bigger bottle. 547 00:28:50,340 --> 00:28:53,220 I can buy 12 at a time, 24 at a time. 548 00:28:53,220 --> 00:28:56,340 I can get it distributed to my restaurant so that I can have as 549 00:28:56,340 --> 00:28:59,140 much Coke flowing as possible to my customers. 550 00:28:59,140 --> 00:29:02,980 To me, that is an essence to pay what you can model. 551 00:29:02,980 --> 00:29:07,460 We offer it in the quantity that you want it and that you can 552 00:29:07,460 --> 00:29:08,420 afford to buy it in. 553 00:29:08,420 --> 00:29:10,500 And we've been able to scale just fine from there. 554 00:29:10,500 --> 00:29:13,940 All of those business models to me have followed that trend. 555 00:29:15,940 --> 00:29:20,340 And to me, those are the businesses that I know that have 556 00:29:20,340 --> 00:29:24,340 scaled, that have scaled really well and aren't being shut down. 557 00:29:24,340 --> 00:29:25,940 I'm going to pick on one other entity. 558 00:29:26,740 --> 00:29:27,940 Do you remember Traffic and Funnels? 559 00:29:29,220 --> 00:29:29,720 Yes. 560 00:29:30,580 --> 00:29:33,700 The Evan Welch corporation. 561 00:29:33,700 --> 00:29:35,300 I love Taylor Welch, by the way. 562 00:29:35,300 --> 00:29:36,340 I'm a big fan. 563 00:29:36,340 --> 00:29:41,460 Chris Evans, I didn't know very much about, but they shut that 564 00:29:41,460 --> 00:29:43,140 business down last year. 565 00:29:43,140 --> 00:29:47,300 And a couple of years before that, I bought into their sales 566 00:29:47,300 --> 00:29:47,940 mentor program. 567 00:29:47,940 --> 00:29:48,500 Great. 568 00:29:48,500 --> 00:29:49,060 I was happy. 569 00:29:49,060 --> 00:29:50,100 I got a lot out of it. 570 00:29:50,100 --> 00:29:52,100 Within seven days, they wanted me to sell for them. 571 00:29:52,100 --> 00:29:56,100 Out of 18,000 sales reps, they wanted to recruit me. 572 00:29:56,100 --> 00:29:58,100 Hold on for a second. 573 00:29:58,100 --> 00:30:00,660 You got 18,000 people you've been trying to train for several 574 00:30:00,660 --> 00:30:04,260 years, and within seven days, you want me to sell for you? 575 00:30:04,260 --> 00:30:06,500 How effective is that program? 576 00:30:06,500 --> 00:30:10,100 Then I started hearing people in the program, they're not 577 00:30:10,100 --> 00:30:10,900 getting the jobs. 578 00:30:10,900 --> 00:30:15,140 They're not following the program the way that it was 579 00:30:15,140 --> 00:30:16,500 intended to be followed. 580 00:30:16,500 --> 00:30:17,300 Great program. 581 00:30:17,300 --> 00:30:18,500 Excellent. 582 00:30:18,500 --> 00:30:23,780 But you got into the higher ticket stuff, and everybody's 583 00:30:23,780 --> 00:30:25,860 angry about this experience. 584 00:30:25,860 --> 00:30:27,380 I got a lot out of it. 585 00:30:27,380 --> 00:30:31,060 I was an entrepreneur, but most people, there wasn't enough 586 00:30:31,060 --> 00:30:35,540 handholding, there wasn't enough one-on-one attention. 587 00:30:35,540 --> 00:30:38,020 People were sold something that they didn't quite get out of 588 00:30:38,020 --> 00:30:38,580 it. 589 00:30:38,580 --> 00:30:40,820 It was easy to sell. 590 00:30:40,820 --> 00:30:44,980 But I think there are a couple strong reasons why they got out 591 00:30:44,980 --> 00:30:47,380 when they did and moved on from it. 592 00:30:47,380 --> 00:30:48,980 Again, I don't think they're evil. 593 00:30:48,980 --> 00:30:51,220 I think they saw a pivot that needed to happen and something 594 00:30:51,220 --> 00:30:52,660 they couldn't fulfill on. 595 00:30:52,660 --> 00:30:56,020 Yeah, I even think the pivot that they did is smart. 596 00:30:56,020 --> 00:30:56,580 Yep. 597 00:30:56,580 --> 00:31:00,820 And so my question for you on that, I think, is, how do you 598 00:31:00,820 --> 00:31:03,620 understand that? 599 00:31:03,620 --> 00:31:09,380 What do you agree as far as the traditional estimate as being a 600 00:31:09,380 --> 00:31:10,180 problem? 601 00:31:10,180 --> 00:31:15,380 What are your thoughts on the offers and cookie cutter offers? 602 00:31:15,380 --> 00:31:17,780 Is there something I'm overlooking? 603 00:31:17,780 --> 00:31:18,580 No. 604 00:31:18,580 --> 00:31:19,540 I'm missing from the equation. 605 00:31:19,540 --> 00:31:21,460 I'd love to know your open thoughts on it. 606 00:31:21,460 --> 00:31:24,660 Well, yeah, and that's a deep conversation, too, because if 607 00:31:24,660 --> 00:31:27,940 you start from the traditional side, so if we're focusing on 608 00:31:27,940 --> 00:31:31,860 the high ticket offers and they hire an agency, most agencies 609 00:31:31,860 --> 00:31:33,220 suck, unfortunately. 610 00:31:33,220 --> 00:31:36,740 And it's what, the 80-20 rule, right? 611 00:31:36,740 --> 00:31:40,500 Unfortunately, in the agency world, it's more like 5% to 95%. 612 00:31:41,860 --> 00:31:45,300 And it's because of things like social media and people selling 613 00:31:45,300 --> 00:31:45,700 courses. 614 00:31:45,700 --> 00:31:48,660 So the person buys a course, oh, I could be an agency person. 615 00:31:48,660 --> 00:31:49,700 Now they want to sell a course. 616 00:31:49,700 --> 00:31:53,220 And now you go from the actual person knows how to do it. 617 00:31:53,220 --> 00:31:58,180 And then now, I don't know, 10, 20 versions later of people 618 00:31:58,180 --> 00:32:00,420 going through this course of another person's course of 619 00:32:00,420 --> 00:32:02,660 another person's course that all learn from this other person's 620 00:32:02,660 --> 00:32:03,940 course, it's all watered down, right? 621 00:32:04,820 --> 00:32:05,320 Yeah. 622 00:32:06,340 --> 00:32:08,180 So I mean, that's one version of it. 623 00:32:08,180 --> 00:32:11,220 Another version is whenever you're typically exchanging 624 00:32:11,220 --> 00:32:15,140 money for a service, you're trying to get the most out of 625 00:32:15,140 --> 00:32:17,220 the service to pay the least of the money. 626 00:32:18,180 --> 00:32:20,580 The person, the person that's delivering the service is 627 00:32:20,580 --> 00:32:25,540 trying to give the least amount of service for the most amount 628 00:32:25,540 --> 00:32:26,820 of money, right? 629 00:32:26,820 --> 00:32:31,060 So, yeah, so it sounds like a nasty equation, right? 630 00:32:32,180 --> 00:32:37,220 So it's when you find those 5% in whatever service it is that 631 00:32:37,220 --> 00:32:40,340 really have their systems and everything dialed into where 632 00:32:40,340 --> 00:32:42,260 they could produce a high quality service. 633 00:32:43,780 --> 00:32:46,100 Sometimes it might be a lot, maybe it's a low. 634 00:32:47,940 --> 00:32:48,180 Yeah. 635 00:32:48,180 --> 00:32:50,260 So there's so many factors with that one. 636 00:32:50,260 --> 00:32:54,820 And then with the offers, that's why we look for different 637 00:32:54,820 --> 00:32:57,140 is there is so many high ticket offers out there. 638 00:32:58,820 --> 00:33:02,100 But most people do not know how to create an offer. 639 00:33:03,220 --> 00:33:03,540 Right. 640 00:33:03,540 --> 00:33:05,460 Years because of my failure. 641 00:33:06,020 --> 00:33:08,980 That's how I got to get good at creating offers or seeing 642 00:33:08,980 --> 00:33:13,060 offers is because we had a fitness offer doing good. 643 00:33:13,620 --> 00:33:17,460 I went to a different type of men's coaching offer, totally 644 00:33:17,460 --> 00:33:17,960 bombed. 645 00:33:17,960 --> 00:33:20,200 And then, like how I said, I started meeting those other 646 00:33:20,200 --> 00:33:23,000 folks in the masterminds and I started getting inside of a lot 647 00:33:23,000 --> 00:33:26,760 of offers and it's usually easier to see inside of someone 648 00:33:26,760 --> 00:33:27,480 else's problem. 649 00:33:27,480 --> 00:33:28,680 What's wrong versus your own. 650 00:33:29,560 --> 00:33:30,520 So it's like, you're sick. 651 00:33:30,520 --> 00:33:31,960 Oh, dude, like this sucks. 652 00:33:31,960 --> 00:33:33,960 Like, no, you got to add this or you got to do this. 653 00:33:35,720 --> 00:33:38,680 So over the years, being in a lot of offers, it's taught me 654 00:33:38,680 --> 00:33:43,480 how to create offers or find those, see the good offers. 655 00:33:43,480 --> 00:33:48,040 Ultimately, it's around really filling that need. 656 00:33:48,040 --> 00:33:48,520 You know what I mean? 657 00:33:48,520 --> 00:33:52,360 It's like then also, I mean, this is now hopping into like 658 00:33:52,360 --> 00:33:55,720 marketing speak or copy speak is most people don't know how 659 00:33:55,720 --> 00:33:57,000 to talk about their offer. 660 00:33:57,400 --> 00:33:59,800 Some people will have great offers, but they don't know how 661 00:33:59,800 --> 00:34:04,440 to get into psychology of the person, right? 662 00:34:04,440 --> 00:34:07,560 The movie that's going on in their head or the story, right? 663 00:34:07,560 --> 00:34:10,600 The pain to speak to that pain. 664 00:34:10,600 --> 00:34:13,640 Because a lot of times if you can speak to the pain and talk 665 00:34:13,640 --> 00:34:16,440 about the solution in the process, then it's usually an 666 00:34:16,440 --> 00:34:17,160 easy sale. 667 00:34:17,160 --> 00:34:21,080 Like you don't have to have the most amazing offer as long as 668 00:34:21,080 --> 00:34:23,640 you could articulate that person's problems and pains 669 00:34:23,640 --> 00:34:24,200 good enough. 670 00:34:25,560 --> 00:34:29,160 But yes, in the marketplace, most people do a course, get 671 00:34:29,160 --> 00:34:31,720 into coaching program, and they're not taught well enough 672 00:34:31,720 --> 00:34:33,720 or they don't follow directions good enough. 673 00:34:33,720 --> 00:34:35,720 So I think it's problem on both sides. 674 00:34:35,720 --> 00:34:36,200 Right. 675 00:34:36,200 --> 00:34:40,840 And they're just they're more focused on what they want to be 676 00:34:40,840 --> 00:34:41,320 a coach. 677 00:34:41,320 --> 00:34:43,480 They don't want to be an offer person. 678 00:34:43,480 --> 00:34:44,600 They don't want to be a marketer. 679 00:34:44,600 --> 00:34:45,720 They don't do copywriting. 680 00:34:45,720 --> 00:34:47,080 They don't be a salesperson. 681 00:34:47,080 --> 00:34:50,600 And that's where I don't know either agency or someone like 682 00:34:50,600 --> 00:34:54,360 me, it's easy to find those folks to help because they 683 00:34:54,360 --> 00:34:56,120 don't like doing any of that crap anyways. 684 00:34:56,120 --> 00:34:56,920 You know what I mean? 685 00:34:56,920 --> 00:34:58,440 Yeah, absolutely. 686 00:34:58,440 --> 00:35:00,920 So let's talk about the offers then. 687 00:35:00,920 --> 00:35:02,060 What we're talking about is the 688 00:35:02,060 --> 00:35:06,360 the offer formula, so to speak. 689 00:35:06,360 --> 00:35:10,600 And I would say that there's for me, there's layers of 690 00:35:10,600 --> 00:35:11,800 offers, right? 691 00:35:11,800 --> 00:35:13,000 There's that first offer. 692 00:35:13,000 --> 00:35:15,600 For instance, if you're running an ad, you're not trying to 693 00:35:15,600 --> 00:35:19,600 sell the program as much as you're trying to create 694 00:35:19,600 --> 00:35:21,600 attractiveness for that first step to be taken. 695 00:35:21,600 --> 00:35:23,600 That's your first offer, right? 696 00:35:23,600 --> 00:35:24,600 Yeah. 697 00:35:24,600 --> 00:35:25,600 Yes. 698 00:35:25,600 --> 00:35:27,600 At least come listen to us. 699 00:35:27,600 --> 00:35:29,600 You know, come hear this ad. 700 00:35:29,600 --> 00:35:32,600 So or download this, sign up, whatever. 701 00:35:32,600 --> 00:35:36,200 What would you what are some of the elements of fantastic 702 00:35:36,200 --> 00:35:40,200 offers that you look for, you suggest people at make sure 703 00:35:40,200 --> 00:35:44,200 part of their existing offer? 704 00:35:44,200 --> 00:35:47,200 Or do they have to start from scratch? 705 00:35:47,200 --> 00:35:49,200 Oh, no, it's a good question. 706 00:35:49,200 --> 00:35:53,200 Just because and this is even reverting back to when I was 707 00:35:53,200 --> 00:35:56,200 talking about the high ticket offers like another problem. 708 00:35:56,200 --> 00:35:58,200 This is hard to do. 709 00:35:58,200 --> 00:36:01,200 Universally speaking, I'm putting Victor in a universal 710 00:36:01,200 --> 00:36:04,200 bubble and it's much, much easier when it's always the 711 00:36:04,200 --> 00:36:05,200 depends. 712 00:36:05,200 --> 00:36:08,200 Here's a chiropractor who has 10 years of experience, right? 713 00:36:08,200 --> 00:36:11,200 Versus here's an atropath who has two years of experience, 714 00:36:11,200 --> 00:36:12,200 right? 715 00:36:12,200 --> 00:36:15,200 You have a whole lot more to work with as you formulate the 716 00:36:15,200 --> 00:36:17,200 offer and every niche is different. 717 00:36:17,200 --> 00:36:19,200 So we're going to go as universal as we can. 718 00:36:19,200 --> 00:36:21,200 If you have specific questions and that's when it's a great 719 00:36:21,200 --> 00:36:24,200 time to decide him to reach out to Victor or Jackson or 720 00:36:24,200 --> 00:36:29,200 whoever else and get some outside insight into what my 721 00:36:29,200 --> 00:36:32,200 how high quality is my offer or not? 722 00:36:32,200 --> 00:36:35,200 Because that is like Victor said, it's one of the greatest 723 00:36:35,200 --> 00:36:37,200 stumbling blocks that's holding you back. 724 00:36:37,200 --> 00:36:42,200 Yeah, and it's and it even starts with the like the 725 00:36:42,200 --> 00:36:43,200 avatar, right? 726 00:36:43,200 --> 00:36:45,200 Or whoever your perfect client is. 727 00:36:45,200 --> 00:36:47,200 And is there an audience for it? 728 00:36:47,200 --> 00:36:50,200 And is there a big audience for it? 729 00:36:50,200 --> 00:36:57,200 So starting there and then giving them I call it the 730 00:36:57,200 --> 00:36:58,200 expert curse. 731 00:36:58,200 --> 00:37:00,200 The experts know what they need to do. 732 00:37:00,200 --> 00:37:03,200 Like is the coach like or the therapist, right? 733 00:37:03,200 --> 00:37:04,200 They got to do these certain things. 734 00:37:04,200 --> 00:37:06,200 But like you're not writing a Facebook ad telling the 735 00:37:06,200 --> 00:37:08,200 person about how screwed up they are. 736 00:37:08,200 --> 00:37:11,200 You know, so if it's like the husband that sucks at being a 737 00:37:11,200 --> 00:37:14,200 husband for his marriage, you don't have an ad talking to 738 00:37:14,200 --> 00:37:16,200 unless you're like wake up warrior, right? 739 00:37:16,200 --> 00:37:22,200 But so you don't have an ad that's belittling that person. 740 00:37:22,200 --> 00:37:26,200 Like you get into their story, their perspective to draw 741 00:37:26,200 --> 00:37:29,200 them into the course of the program that they need. 742 00:37:29,200 --> 00:37:32,200 So you got to have you got to create the offer of what they 743 00:37:32,200 --> 00:37:33,200 want. 744 00:37:33,200 --> 00:37:36,200 And then inside that course or that high ticket program, you 745 00:37:36,200 --> 00:37:38,200 give them what they need. 746 00:37:38,200 --> 00:37:42,200 So like, for instance, working with someone right now helps 747 00:37:42,200 --> 00:37:44,200 like eight figure businesses. 748 00:37:44,200 --> 00:37:48,200 And one of his things is a mindset shift. 749 00:37:48,200 --> 00:37:50,200 That's like one of his big core tenants, right? 750 00:37:50,200 --> 00:37:53,200 But it's not something that we want to start with. 751 00:37:53,200 --> 00:37:57,200 It's not a big marketing thing for us. 752 00:37:57,200 --> 00:37:59,200 Like we want to hop into it because they're not sitting 753 00:37:59,200 --> 00:38:02,200 there thinking like, oh, man, like I got mindset problems. 754 00:38:02,200 --> 00:38:05,200 I can't scale this thing because I have mindset problems. 755 00:38:05,200 --> 00:38:08,200 They're thinking about like what they see on their day to day. 756 00:38:08,200 --> 00:38:15,200 So without getting on a big tangent is like you got to be 757 00:38:15,200 --> 00:38:17,200 the architect of a good offer. 758 00:38:17,200 --> 00:38:20,200 And it really is, is just listening to what do your people 759 00:38:20,200 --> 00:38:21,200 want. 760 00:38:21,200 --> 00:38:25,200 Stop building them what they well put in there what they 761 00:38:25,200 --> 00:38:26,200 need. 762 00:38:26,200 --> 00:38:29,200 But you need to build something that they want and that speaks 763 00:38:29,200 --> 00:38:30,200 their language and their pains. 764 00:38:30,200 --> 00:38:35,200 That's why I think newer coaches usually have a low success 765 00:38:35,200 --> 00:38:39,200 rate is because they're typically building things and 766 00:38:39,200 --> 00:38:42,200 talking and marketing speak and offers that they think that 767 00:38:42,200 --> 00:38:47,200 people need, especially in the personal development world. 768 00:38:47,200 --> 00:38:50,200 Because they're not paying attention to the market in 769 00:38:50,200 --> 00:38:53,200 really building out what does this person need? 770 00:38:53,200 --> 00:38:56,200 Or I mean, what does this person really want? 771 00:38:56,200 --> 00:38:58,200 What's all their problems? 772 00:38:58,200 --> 00:38:59,200 Huge. 773 00:38:59,200 --> 00:39:04,200 So those of you who I don't know, lover, hate semantics. 774 00:39:04,200 --> 00:39:06,200 That's the game we're playing right now. 775 00:39:06,200 --> 00:39:10,200 And it's important is people do tend to gravitate towards what 776 00:39:10,200 --> 00:39:11,200 they want. 777 00:39:11,200 --> 00:39:14,200 And so when you can speak to that, it can help them settle 778 00:39:14,200 --> 00:39:15,200 down. 779 00:39:15,200 --> 00:39:17,200 It's like somebody who wants the pain to go away. 780 00:39:17,200 --> 00:39:20,200 They know they need surgery, but dang it, like give me a 781 00:39:20,200 --> 00:39:24,200 couple of ibuprofen in the meanwhile so that I can 782 00:39:24,200 --> 00:39:28,200 concentrate enough to assess what type of surgery I want. 783 00:39:28,200 --> 00:39:29,200 Right. 784 00:39:29,200 --> 00:39:30,200 So Dr. 785 00:39:30,200 --> 00:39:33,200 Marlise Heabner, I worked with her a couple of years ago and 786 00:39:33,200 --> 00:39:37,200 she had a program called Rapid Anger Relief. 787 00:39:37,200 --> 00:39:42,200 And her target market was mommies of small children. 788 00:39:42,200 --> 00:39:44,200 And her messaging. 789 00:39:44,200 --> 00:39:45,200 That's a big market. 790 00:39:45,200 --> 00:39:46,200 Yeah. 791 00:39:46,200 --> 00:39:49,200 It was so on point, too. 792 00:39:49,200 --> 00:39:51,200 You can see these pictures of these dressed out moms with 793 00:39:51,200 --> 00:39:55,200 their kids, you know, and the elements, everything that she 794 00:39:55,200 --> 00:39:59,200 talked about was so well constructed that on her first 795 00:39:59,200 --> 00:40:03,200 launch, her first day she got 36 cells out of a very small 796 00:40:03,200 --> 00:40:05,200 advertising budget. 797 00:40:05,200 --> 00:40:08,200 And it had to do a lot with the reality of what you talk 798 00:40:08,200 --> 00:40:12,200 about, Victor, which was she was helping people focus on, oh, 799 00:40:12,200 --> 00:40:14,200 man, I want reprieve from that. 800 00:40:14,200 --> 00:40:20,200 And I want the outcome, right, of being the mom that is kind 801 00:40:20,200 --> 00:40:23,200 of in control over my emotions. 802 00:40:23,200 --> 00:40:28,200 And in order to create that outcome, her course was 803 00:40:28,200 --> 00:40:33,200 providing the needed tools to be able to succeed in achieving 804 00:40:33,200 --> 00:40:34,200 that outcome. 805 00:40:34,200 --> 00:40:40,200 So, yeah, working with whether it's one strategic consultant, 806 00:40:40,200 --> 00:40:43,200 you know, or a team that also works with that strategic 807 00:40:43,200 --> 00:40:48,200 consultant, it's so important to take a step back and allow 808 00:40:48,200 --> 00:40:51,200 somebody else to assess, all right, how is this? 809 00:40:51,200 --> 00:40:54,200 It may feel good to you, but if it doesn't feel good to your 810 00:40:54,200 --> 00:40:56,200 market, your market's not going to care. 811 00:40:56,200 --> 00:40:58,200 100%. 812 00:40:58,200 --> 00:40:59,200 Awesome. 813 00:40:59,200 --> 00:41:01,200 It's got to speak to the market. 814 00:41:01,200 --> 00:41:03,200 Is there anything else that you want to dive into? 815 00:41:03,200 --> 00:41:08,200 Any questions you have for me before we wrap up? 816 00:41:08,200 --> 00:41:11,200 Yeah, maybe share a little bit more about what you do, 817 00:41:11,200 --> 00:41:12,200 actually. 818 00:41:12,200 --> 00:41:18,200 But the last thing I'll probably say is really try and step out 819 00:41:18,200 --> 00:41:21,200 of your own expert mind, if we're focused on experts right 820 00:41:21,200 --> 00:41:25,200 now that do masterminds courses and all that stuff, and 821 00:41:25,200 --> 00:41:30,200 then you could be stepping in the shoes of your client and 822 00:41:30,200 --> 00:41:33,200 what's going on in their world and just speak from there. 823 00:41:33,200 --> 00:41:36,200 That right there could do dividends for your Facebook ads, 824 00:41:36,200 --> 00:41:40,200 your webinars, your courses, your offers, and stop being the 825 00:41:40,200 --> 00:41:43,200 expert inside of the marketing. 826 00:41:43,200 --> 00:41:44,200 Nice. 827 00:41:44,200 --> 00:41:48,200 That's easier said than done, but I'll give them my shot as I 828 00:41:48,200 --> 00:41:50,200 answer Victor's question. 829 00:41:50,200 --> 00:41:55,200 So we help visionary entrepreneurs, I mean, people 830 00:41:55,200 --> 00:41:58,200 who are making great impact, could be on a local community 831 00:41:58,200 --> 00:42:03,200 or global impact with the sustainable revenue growth for 832 00:42:03,200 --> 00:42:04,200 their business. 833 00:42:04,200 --> 00:42:06,200 That's key. 834 00:42:06,200 --> 00:42:12,200 If somebody wants quick growth, viral growth, it's going to go 835 00:42:12,200 --> 00:42:16,200 up and then down as fast as it went up, and that's not going 836 00:42:16,200 --> 00:42:21,200 to help a visionary scale their capacity to lead both the 837 00:42:21,200 --> 00:42:24,200 market and the team that's going to be required. 838 00:42:24,200 --> 00:42:28,200 And so we're there to help them learn how to delegate 839 00:42:28,200 --> 00:42:29,200 responsibly. 840 00:42:29,200 --> 00:42:34,200 And that's also, you know, thank you to the emeth, right? 841 00:42:34,200 --> 00:42:38,200 He talks about delegation by abdication, giving people the 842 00:42:38,200 --> 00:42:42,200 jobs you don't want to do and just kind of forsaking it. 843 00:42:42,200 --> 00:42:45,200 The problem is if you get somebody who sucks at it, you're 844 00:42:45,200 --> 00:42:46,200 not going to move forward. 845 00:42:46,200 --> 00:42:49,200 If you get somebody who's great at it and they don't feel 846 00:42:49,200 --> 00:42:53,200 appreciated, your operation is going to fall apart because you 847 00:42:53,200 --> 00:42:56,200 didn't build a system and a procedure around those areas. 848 00:42:56,200 --> 00:43:01,200 And so I don't want to call it grinding out, but it's so 849 00:43:01,200 --> 00:43:07,200 important for visionaries to become wise stewards over what 850 00:43:07,200 --> 00:43:08,200 they do. 851 00:43:08,200 --> 00:43:11,200 And that's ultimately what we want to empower them to be able 852 00:43:11,200 --> 00:43:14,200 to focus on is bringing in the right people to help them scale 853 00:43:14,200 --> 00:43:18,200 the right way and become a leader, the empower others. 854 00:43:18,200 --> 00:43:19,200 Yeah. 855 00:43:19,200 --> 00:43:23,200 So visionaries, we love you guys. 856 00:43:23,200 --> 00:43:24,200 We appreciate you, Victor. 857 00:43:24,200 --> 00:43:28,200 Thank you so much for bringing perspective. 858 00:43:28,200 --> 00:43:30,200 If you guys want to reach out to Victor, you can find him. 859 00:43:30,200 --> 00:43:31,200 I found him on Facebook. 860 00:43:31,200 --> 00:43:35,200 I'm sure you can find him on LinkedIn and elsewhere as well. 861 00:43:35,200 --> 00:43:38,200 Where do you prefer to be contacted, Victor? 862 00:43:38,200 --> 00:43:42,200 Folks would be able to find me on LinkedIn, Victor Garcia, but 863 00:43:42,200 --> 00:43:46,200 you could also go to eight figure empires, eight spelled out. 864 00:43:46,200 --> 00:43:48,200 And it talks about what we do. 865 00:43:48,200 --> 00:43:52,200 And yeah, if you're a good human, then we can chat. 866 00:43:52,200 --> 00:43:54,200 That sounds great. Awesome, man. 867 00:43:54,200 --> 00:43:57,200 Well, vision pros have an excellent rest of your week until next 868 00:43:57,200 --> 00:43:58,200 time. 869 00:43:58,200 --> 00:43:59,200 Everybody take care. 870 00:43:59,200 --> 00:44:00,200 Bye bye for now. 871 00:44:00,200 --> 00:44:02,200 Thank you for being here today. 872 00:44:02,200 --> 00:44:05,200 I'm really happy that you tuned into vision pros live. 873 00:44:05,200 --> 00:44:08,200 I'm looking forward to seeing your reactions as these episodes 874 00:44:08,200 --> 00:44:09,200 continue to move forward. 875 00:44:09,200 --> 00:44:11,200 This is going to get more and more fun. 876 00:44:11,200 --> 00:44:13,200 We'll have more and more engagement as well. 877 00:44:13,200 --> 00:44:15,200 We'll invite people to participate in the show. 878 00:44:15,200 --> 00:44:42,200 And thank you for giving us your time and attention.