1 00:00:00,000 --> 00:00:05,100 We'll start from there, but dude, I'm so happy you're here. This is awesome. I'm excited to be here 2 00:00:05,100 --> 00:00:07,540 I need to figure out how to like rearrange our screen 3 00:00:07,540 --> 00:00:10,680 So I'm not looking off in the wrong direction as I'm see looking at you 4 00:00:10,680 --> 00:00:15,380 I'm looking like away from the camera. Yours is all set up perfectly all good. I'm alright 5 00:00:15,420 --> 00:00:19,960 Welcome in to vision pros live with Jackson Calame. I'm your show host 6 00:00:19,960 --> 00:00:30,600 We will be doing interviews for visionary entrepreneurs and guest leaders who are building fantastic visions out there 7 00:00:35,000 --> 00:00:38,040 Hey, what's up everybody welcome in to vision pros live 8 00:00:38,040 --> 00:00:44,800 I'm your host Jackson Calame the founder of first-class business and I am so excited to have Jared Lohman today 9 00:00:44,800 --> 00:00:46,360 I can't wait to bring him on stage 10 00:00:46,360 --> 00:00:51,300 I will say that we are a pain client of the Kajabi platform and 11 00:00:52,040 --> 00:00:56,040 Jared is the leader of success for clients 12 00:00:56,040 --> 00:01:00,360 He also runs their podcast which is also really cool to have him come on to our show because of that 13 00:01:00,360 --> 00:01:06,000 I got to meet him at the Kajabi live event and to put that in perspective they have over 14 00:01:07,120 --> 00:01:12,800 60,000 pain clients. That's a lot of people to be leading success over you don't get that position 15 00:01:12,800 --> 00:01:19,480 without some tremendous background in hospitality and taking care of people and that ring true as I got to know him at the event 16 00:01:19,480 --> 00:01:26,800 Now also one thing they're super proud about is that their customers have driven more than five billion dollars in gross 17 00:01:27,320 --> 00:01:33,280 monthly volume of revenue through the Kajabi platform. How do they do that? Well, it's a it's a 18 00:01:33,840 --> 00:01:37,960 Platform to host your courses and also host your content in our case 19 00:01:37,960 --> 00:01:44,640 We prefer to call our materials content and activities but we hosted on there for our customers to be able to go through and 20 00:01:44,960 --> 00:01:48,240 In our case what's interesting about that five billion mark is in our case 21 00:01:48,480 --> 00:01:54,120 Most of our clients don't pay us through the Kajabi platform and so therefore their number of five billion 22 00:01:54,640 --> 00:01:57,640 Excludes a lot of the revenues that a lot of our businesses 23 00:01:58,200 --> 00:02:04,240 Run through other means so it's absolutely impressive. They've got a phenomenal company without further ado Jared 24 00:02:04,240 --> 00:02:06,080 Thank you so much for joining us in the show today 25 00:02:06,080 --> 00:02:11,000 I'm so excited to have you excited to be here. Thanks for having me Jackson. Yeah, man. Absolutely 26 00:02:11,000 --> 00:02:18,160 So I would love to know I'm gonna I'm gonna throw a banner up here on the screen in 15 seconds 27 00:02:18,800 --> 00:02:26,200 What's your personal vision? Oh personal, you know, my personal vision aligns so closely to 28 00:02:26,720 --> 00:02:30,480 the vision of Kajabi maybe of yesteryear a little bit 29 00:02:30,480 --> 00:02:36,400 But essentially that was we wanted to ensure that anyone who has a business idea 30 00:02:36,720 --> 00:02:42,440 Can bring that to life without the barriers of technology getting in the way of that 31 00:02:42,440 --> 00:02:46,880 So it doesn't matter if it's you me your grandma if like my favorite 32 00:02:46,880 --> 00:02:49,400 We can go to this more detail because I'm already over 15 seconds 33 00:02:49,400 --> 00:02:55,680 But like my favorite stories are like grandmas who know how to sew and they make a million dollar business on the platform 34 00:02:55,680 --> 00:02:58,000 Like that is wow incredibly cool 35 00:02:58,000 --> 00:03:02,200 So it's breaking down those technology barriers to entrepreneurship. I should have just I love that 36 00:03:02,200 --> 00:03:04,200 I love that and I got to see a lot of that at the event 37 00:03:04,200 --> 00:03:09,480 You know the people who came to the event were just so warm and inviting and excited 38 00:03:10,200 --> 00:03:13,640 Because a lot of them already knew about the Kajabi culture 39 00:03:13,640 --> 00:03:17,720 I mean what it means and you got to see so many people who've won one 40 00:03:18,040 --> 00:03:22,080 Success from so many different backgrounds of life from teachers to dog trainers 41 00:03:22,720 --> 00:03:25,920 You know to artists with incredibly 42 00:03:25,920 --> 00:03:32,720 Out there art I will say um and and I you know that have TED talks because of how how interesting their art is so 43 00:03:33,520 --> 00:03:38,840 Let's dive into a little bit more of a different question then what's your vision for your clients? 44 00:03:39,160 --> 00:03:43,280 Beyond the grandma's who you know are now now millionaires thanks to the platform 45 00:03:44,800 --> 00:03:46,800 Sure, so specifically within 46 00:03:47,680 --> 00:03:54,480 For our customer base I want to ensure that their experience on the platform every inch of their business 47 00:03:54,480 --> 00:04:02,600 They have no matter what whether it's with our brand our people or our product is an absolutely 48 00:04:02,600 --> 00:04:11,440 Stellar experience no matter where they touch us now that doesn't necessarily represent my immediate purview as you mentioned like I oversee our success support 49 00:04:11,920 --> 00:04:13,920 training teams 50 00:04:13,920 --> 00:04:18,880 But I feel that is it is my responsibility to ensure 51 00:04:18,880 --> 00:04:25,880 That even if you're just signing into the platform whether I control that area or not it is my duty to ensure that all of our customers 52 00:04:25,880 --> 00:04:31,880 Feedback is brought into the conversations to ensure that their experience is ultimately a very very positive one 53 00:04:32,600 --> 00:04:39,480 Hey, man, well that sounds like you embody your role well and you know speaking for CEO of Kajabi at this point like 54 00:04:39,480 --> 00:04:41,480 Who wouldn't want to have somebody looking after brand? 55 00:04:41,480 --> 00:04:45,240 You know with with that type of mindset and reality I will say to your 56 00:04:45,240 --> 00:04:48,680 Y'all support staff when I was at the event I had a good 57 00:04:49,480 --> 00:04:56,120 I had a good session with one of the gentlemen. I wish I remember his name looks like a super good looking version of Harry Potter 58 00:04:57,000 --> 00:05:01,160 And also like Tom from a blacklist that helps but 59 00:05:02,040 --> 00:05:07,800 Anyway, yeah, which is Dan which is Dan might have been it was it was a common name 60 00:05:07,800 --> 00:05:11,880 I do remember that but he so I drug him through my business model 61 00:05:11,880 --> 00:05:15,880 right for a good 10 15 minutes and 62 00:05:16,600 --> 00:05:23,240 You know never once did he express he needed to be somewhere else never once did he derail 63 00:05:23,240 --> 00:05:28,440 He was very focused on listening intently to what it was. I'm building which is quite unique 64 00:05:29,000 --> 00:05:32,680 For most others and we've we ended up going through a full 30 minute session 65 00:05:33,240 --> 00:05:35,240 and I had to run he had to run too, but 66 00:05:36,440 --> 00:05:39,080 The depth to which he was really focused on was 67 00:05:39,080 --> 00:05:41,080 I think it was a very good point but 68 00:05:42,120 --> 00:05:50,040 The depth to which he was willing to hear me out and listen and strive to find support for very complex business details 69 00:05:51,000 --> 00:05:53,000 Astounded me. I felt like I was talking to an entrepreneur 70 00:05:53,960 --> 00:05:57,400 Not somebody who was supposed to be part of a customer service representative team 71 00:05:58,280 --> 00:06:01,960 So yeah, how do you guys how do you guys about attracting talent like that? 72 00:06:02,760 --> 00:06:05,640 If you if you know about it, and then what do you guys do to? 73 00:06:05,640 --> 00:06:11,800 To attract talent within within the walls of kajabi or the virtual walls of kajabi if you will sure well 74 00:06:11,800 --> 00:06:15,880 I was first I was going to say that that's very intentional, you know as a 75 00:06:16,520 --> 00:06:19,000 product that primarily caters to a 76 00:06:19,560 --> 00:06:26,120 Very entrepreneurial customer base now, of course our customers refer to themselves as different things some people identify as an entrepreneur 77 00:06:26,120 --> 00:06:29,800 Some people identify as a business owner some people identify as a creator 78 00:06:30,120 --> 00:06:33,160 Some people identify as other things that we probably haven't figured out as well 79 00:06:33,160 --> 00:06:37,960 The the commonality there is we need that entrepreneurial mindset 80 00:06:38,840 --> 00:06:43,640 Amongst the people that you're you're working with when you when you chat with someone about your business 81 00:06:43,640 --> 00:06:45,640 We need to have people there 82 00:06:45,720 --> 00:06:46,580 that 83 00:06:46,580 --> 00:06:50,920 Understand and have some desire or maybe some experience 84 00:06:51,800 --> 00:06:52,920 Running their own business 85 00:06:52,920 --> 00:07:00,520 so we very very specifically actually target people who have had some type of entrepreneurial venture in their past or 86 00:07:00,520 --> 00:07:05,480 Just you you know, you you've meet other entrepreneurs like you know it when you see one 87 00:07:06,040 --> 00:07:08,840 Um, there is just that spirit that drive that grit 88 00:07:09,640 --> 00:07:16,360 Um regardless of their history that makes those type of people incredible fits for these type of roles 89 00:07:16,520 --> 00:07:24,680 And so it is very intentional that we're putting people in place to have those conversations because no you cannot have a conversation 90 00:07:24,680 --> 00:07:30,360 With someone about your business who is maybe a just the typical corporate support person 91 00:07:30,360 --> 00:07:34,200 Um, like you you're just not going to get that same level of service 92 00:07:34,920 --> 00:07:40,600 Wow, that's brilliant. Um, that's so rare too because a lot of uh, a lot of people 93 00:07:41,960 --> 00:07:45,160 I've been in a lot of job training platforms specifically with my church 94 00:07:45,160 --> 00:07:50,040 Um, and they hey, there's ala we'll talk about all and yes, I may definitely showcase 95 00:07:50,040 --> 00:07:55,560 Um, you know different pages of kajabi allow people to just kind of explore with us visually while we talk 96 00:07:56,200 --> 00:07:59,960 But in those those job environments where we're doing job trainings and helping people find work 97 00:08:00,440 --> 00:08:06,280 Um, one of the things that is talked about is how entrepreneurs it's not necessarily the best thing to have on your resume 98 00:08:06,840 --> 00:08:11,480 Um, because you you get presented as a threat to the culture that exists 99 00:08:11,800 --> 00:08:17,560 Um, but you guys have specifically harbored a place for that and uh, that's that's really neat to hear 100 00:08:17,560 --> 00:08:21,400 Um, you can attract really high quality overlooked. Um 101 00:08:22,440 --> 00:08:29,160 employees team members, uh by going that route so um on that same token and note then um 102 00:08:29,880 --> 00:08:31,160 with 103 00:08:31,160 --> 00:08:37,400 With the business model that I see at kajabi you guys have a very open win-win-win mentality 104 00:08:37,720 --> 00:08:39,720 I saw people there who? 105 00:08:39,720 --> 00:08:40,600 um 106 00:08:40,600 --> 00:08:45,340 Almost seem like competitors to what you're doing. Um, you know building within your infrastructure 107 00:08:45,340 --> 00:08:50,700 Um, yeah building building things that were very similar to kajabi and yet you guys embraced 108 00:08:51,260 --> 00:08:55,980 Uh embrace them. Um, you know, I have no fear of promoting them. You guys are cross promoting people that are 109 00:08:56,600 --> 00:08:59,820 simultaneously competing against you in some ways, uh like 110 00:09:00,860 --> 00:09:03,440 I'm trying to remember the gentleman's name great guy courses.ai 111 00:09:03,900 --> 00:09:05,900 Um, he built 112 00:09:06,140 --> 00:09:08,140 I think it is what what john yes 113 00:09:09,420 --> 00:09:12,780 Thank you for that. Um, so uh, how how do you guys? 114 00:09:12,780 --> 00:09:14,780 um build a culture 115 00:09:15,340 --> 00:09:17,980 That is so open to working with others 116 00:09:18,940 --> 00:09:20,940 Yeah, you you know I 117 00:09:21,260 --> 00:09:25,340 For anyone in the customer world like I think that's another element 118 00:09:25,340 --> 00:09:28,300 That's inherent if you want to if you want to be in a role 119 00:09:28,620 --> 00:09:35,500 That serves other people like there is naturally a collaborative spirit like that that just exists in your 120 00:09:36,060 --> 00:09:38,300 It's it's yeah, it's in your blood 121 00:09:38,300 --> 00:09:44,140 In your blood now, I think collectively as a business like our focus has always been 122 00:09:44,700 --> 00:09:52,540 Customers first like for years every business has their core values as you know, and for years upon years ever since I started 123 00:09:53,100 --> 00:09:54,300 um 124 00:09:54,300 --> 00:09:56,700 The number one core value was our kajabi hero 125 00:09:57,100 --> 00:10:02,940 And so like if you want to collaborate with your customers like that's bound to bleed out into other areas now 126 00:10:02,940 --> 00:10:06,220 I won't I don't want to set the wrong wrong perspective here 127 00:10:06,220 --> 00:10:10,380 It's not like we don't care about the competition like we of course want our want the customers to come to us 128 00:10:10,460 --> 00:10:15,260 But we want to add value and give them good reason to come for us. This is not about necessarily 129 00:10:15,900 --> 00:10:17,900 Winning a battle against someone else 130 00:10:19,180 --> 00:10:25,020 Less than it is us providing a service that people actually want to be a part of and we believe a big part of that 131 00:10:25,100 --> 00:10:28,700 Is the customer experience they have when they choose the platform? 132 00:10:29,660 --> 00:10:34,060 Awesome. I love that. So as we continue today, um, there's different questions that will come up 133 00:10:34,060 --> 00:10:36,300 Uh, who should be listening jared? 134 00:10:36,940 --> 00:10:39,820 Why should I listen to you and what are we going to get out of today's show? 135 00:10:40,860 --> 00:10:42,860 Who should listen? Um 136 00:10:43,340 --> 00:10:45,340 Anyone who cares about their customers? 137 00:10:45,340 --> 00:10:51,980 I would say um, what should be everyone if you don't like and just shut off the computer and find a different 138 00:10:52,540 --> 00:10:55,020 Career job. I don't know where to send you 139 00:10:55,660 --> 00:10:57,660 Amen 140 00:10:57,660 --> 00:10:59,660 So anyone who cares about their customers 141 00:10:59,660 --> 00:11:03,020 Why should they listen to me because I think I've had the unique opportunity 142 00:11:03,020 --> 00:11:05,020 And I and I call this an opportunity 143 00:11:05,660 --> 00:11:06,860 because 144 00:11:06,860 --> 00:11:08,860 I I think I 145 00:11:08,860 --> 00:11:12,940 I what I what I have done at kajabi over the last several years 146 00:11:13,500 --> 00:11:21,340 Really would not have been possible without the company having such a again like that number one core value is customer focus like 147 00:11:21,500 --> 00:11:23,500 like the company 148 00:11:23,500 --> 00:11:26,940 They're the ethos of kajabi is customer first 149 00:11:26,940 --> 00:11:33,180 And so I have had the opportunity to build something that is truly reflective of what a 150 00:11:33,980 --> 00:11:40,060 Customer first mentality is across a number of different areas now just quickly shout this one out like 151 00:11:40,700 --> 00:11:45,500 That does not mean that we are perfect in every way shape or form. There are still problems. There are still 152 00:11:46,040 --> 00:11:49,900 Operational inefficiencies lots we need to work on that's the beauty 153 00:11:49,900 --> 00:11:56,300 I think of any businesses and then especially entrepreneurship is it's a never-ending journey no matter how we're doing it 154 00:11:56,300 --> 00:11:59,020 No matter how far you make it. There is another 155 00:11:59,900 --> 00:12:05,020 Another level that you're trying to hit like a good example of this is anyone who monitors CSAT 156 00:12:05,100 --> 00:12:11,820 That's the standard industry metric for customer satisfaction with support interactions. We've been recently hitting 99 157 00:12:12,940 --> 00:12:14,120 Which is 158 00:12:14,120 --> 00:12:19,500 Absolutely astounding like it's considered good to be in the 70s to 80s 159 00:12:19,500 --> 00:12:26,700 It's considered great to be in the 80s to 90s and now it's just like but we still have like for us 160 00:12:26,700 --> 00:12:32,780 This is not even representing the end. This is representing representing the beginning of where we plan to take things 161 00:12:33,820 --> 00:12:40,620 Love it. I love it. And that's also again something that I I saw very much at the conference that we went to 162 00:12:41,820 --> 00:12:47,500 Super super well hosted conference. So anybody who's looking for customer service inside anybody who's 163 00:12:47,500 --> 00:12:52,540 You know looking for a learning management system tool as well. This is a great opportunity to see behind the scenes 164 00:12:53,340 --> 00:12:56,220 SaaS companies are popping up left and right 165 00:12:56,220 --> 00:13:04,380 So i'm going to put an extra plug in for you guys because the ability to create a competitor to kajabi is easier than it's ever been before 166 00:13:04,860 --> 00:13:07,980 Right. So you got learning management systems. You got serums popping up 167 00:13:07,980 --> 00:13:12,140 I mean, there's thousands of software programs popping up per year as a business owner 168 00:13:12,780 --> 00:13:15,820 When i'm looking at my providers and and here I was 169 00:13:15,820 --> 00:13:22,940 I'll even tell you about my path. I have go high level go high level has a membership platform. I need go high level 170 00:13:22,940 --> 00:13:27,820 I like it. It's it's it's a fine program. There's a lot of great things for me and my customers 171 00:13:28,300 --> 00:13:33,820 I also use kajabi and then this system called new zendler comes out new zendler 172 00:13:34,380 --> 00:13:38,300 Has quite the offer and they've got quite the the price point right now 173 00:13:38,780 --> 00:13:41,420 because they're trying to get into a market that 174 00:13:41,420 --> 00:13:47,180 You know is is not saturated but there's plenty of great providers like kajabi they compete against so I was lamenting 175 00:13:47,660 --> 00:13:51,020 That I couldn't switch my system over to new zendler. I was like man 176 00:13:51,020 --> 00:13:55,500 We invested so much thinking money and time and building out our learning management software 177 00:13:56,140 --> 00:14:02,700 Getting it already and there's you know, the grass often looks greener somewhere else the price point already looked greener 178 00:14:03,180 --> 00:14:06,220 And so I was I told my team we're eventually going to switch 179 00:14:07,260 --> 00:14:09,260 But then I went to the conference 180 00:14:09,260 --> 00:14:14,460 I went to the conference and I got to see behind the scenes of this amazing culture 181 00:14:15,100 --> 00:14:17,660 and as an entrepreneur, I know that 182 00:14:18,460 --> 00:14:23,100 Amazing cultures mean this tool is going to last the test of time 183 00:14:23,260 --> 00:14:29,660 It has more likelihood of of lasting and building and adding new things to it. It's going to be very hard 184 00:14:30,380 --> 00:14:36,860 For any of these companies for new zendler anybody else to keep up with the rate of growth that kajabi is is projected towards achieving 185 00:14:36,860 --> 00:14:41,100 And so I share all that openly because you guys should evaluate your tools 186 00:14:41,180 --> 00:14:43,660 Those who are listening you should evaluate the systems that are out there 187 00:14:43,820 --> 00:14:47,820 But as you evaluate don't just consider the features the features are easy to develop 188 00:14:48,380 --> 00:14:52,540 Right, they're going to be developing new features every single month releasing new things at every single one of these companies 189 00:14:52,940 --> 00:14:56,380 Which one has a cultural environment where they appreciate their people 190 00:14:56,780 --> 00:15:01,180 Appreciate their clients and are proactively looking at what's needed in order to help people win 191 00:15:01,500 --> 00:15:04,300 I see kajabi crushing everybody in the market 192 00:15:04,300 --> 00:15:09,660 Um at that particular experience and that's what has me most excited as a customer client for you guys 193 00:15:09,660 --> 00:15:13,580 What are your thoughts on that? What do you what what else can you contribute to that mindset jared? 194 00:15:13,900 --> 00:15:17,420 Well, yeah, I just I would just layer on top of that that I think a big 195 00:15:18,060 --> 00:15:20,140 portion of the culture that you just 196 00:15:21,080 --> 00:15:25,740 Illustrated is that the customers are a part of the culture and 197 00:15:26,620 --> 00:15:32,860 Our customer base is such an such such an inclusive community first of all 198 00:15:32,860 --> 00:15:37,020 Like I you would think that you know in the business world 199 00:15:37,100 --> 00:15:41,980 You think of the shrewd businessman is not going to want to share any of their secrets and they're all going to want to 200 00:15:42,380 --> 00:15:47,660 Separate off into their hiding places and all make their their massive fortunes on their own 201 00:15:47,900 --> 00:15:52,380 That is not the case in the kajabi culture the kajabi customer culture 202 00:15:52,780 --> 00:15:55,100 Like this is one of the most inclusive 203 00:15:55,880 --> 00:15:57,100 collaborative 204 00:15:57,100 --> 00:15:59,740 communities of people that I think you will ever meet 205 00:15:59,740 --> 00:16:05,580 Um, and like that really is what makes up like the the collective kajabi culture because kajabi 206 00:16:05,820 --> 00:16:11,900 Obviously wouldn't be here today if it wasn't for our customers and that rings completely true when we speak about the culture 207 00:16:12,060 --> 00:16:14,220 In terms of what you have experienced as well 208 00:16:15,580 --> 00:16:21,180 Absolutely, um one of the facilities that that I was really impressed with was the ceo a hot con 209 00:16:21,900 --> 00:16:25,980 Um, you know, I I had a couple of times to interact with him over the course of the week 210 00:16:25,980 --> 00:16:28,620 There's over a thousand people how many people were present? 211 00:16:28,620 --> 00:16:29,660 At kajabi 212 00:16:29,660 --> 00:16:33,500 Yeah close to that. Um right around there. I don't remember the exact number but it was a lot 213 00:16:33,580 --> 00:16:37,820 It's pretty close. So yeah, it wasn't quite there. That's a lot of people to make time for 214 00:16:38,380 --> 00:16:44,140 Right. And so as uh, you know, we pass each other the first time in the hallway during vip day 215 00:16:44,140 --> 00:16:47,180 It's the first day he's getting things ramped up. I'm sure there's uh, 216 00:16:47,180 --> 00:16:52,540 There's still things that need to be brought forward and you know, he takes the time to stop say hi to me gives me a hug 217 00:16:52,540 --> 00:16:55,820 Um, you know and uh just welcomes me like an old friend 218 00:16:55,820 --> 00:17:02,220 And we had three other occasions like that throughout the week where he just made time to to talk to me about some 219 00:17:02,780 --> 00:17:09,740 Requests that I might have one of the things I was talking about was running transactions as large as 150 000 through the platform itself 220 00:17:10,300 --> 00:17:15,580 Um, you know and our our desires to attract clients where we actually bring that type of our revenue in 221 00:17:16,220 --> 00:17:18,940 Um and making sure that the payment systems 222 00:17:19,660 --> 00:17:24,860 Function accordingly with those levels of transactions and naturally that of course is a good thing 223 00:17:24,860 --> 00:17:29,020 Naturally that of course, you know, I got his attention with that too and and he's like yeah 224 00:17:29,020 --> 00:17:33,740 Just email me. Um, you know about the idea and we can do some tests with you on the back end to make sure it's all 225 00:17:33,740 --> 00:17:35,740 Going to work properly. Um 226 00:17:35,820 --> 00:17:39,660 It didn't matter if I had said 150 000 or if I had said 150 dollars 227 00:17:40,060 --> 00:17:44,140 I could tell that his response was going to be the same genuine nature 228 00:17:44,220 --> 00:17:49,100 So what has it been like to work with him and how did you guys meet the first time? 229 00:17:49,740 --> 00:17:51,100 You met a hod 230 00:17:51,100 --> 00:17:57,500 Yeah, so I was actually on the hiring committee for a hod. I've been around for a little longer than him 231 00:17:58,780 --> 00:18:01,440 And he joined us as our cfo 232 00:18:02,140 --> 00:18:04,140 um of all people 233 00:18:04,940 --> 00:18:06,060 when our 234 00:18:06,060 --> 00:18:10,460 Previous founders transitioned out he took on the interim role for about a year eventually 235 00:18:10,600 --> 00:18:16,620 Transitioned to the more permanent role when we brought on our president. Um shawn kim who you may all may have also met at the conference 236 00:18:17,260 --> 00:18:19,260 um, and so 237 00:18:19,260 --> 00:18:21,100 Yeah, I 238 00:18:21,100 --> 00:18:22,620 think 239 00:18:22,620 --> 00:18:27,840 One of the things that I appreciate about a hod is a hod takes on a very objective 240 00:18:28,440 --> 00:18:32,540 Mindset to about anything that you can put put in front of him 241 00:18:33,420 --> 00:18:35,180 there have been 242 00:18:35,180 --> 00:18:38,860 like as you can imagine like customer service as much as I 243 00:18:39,420 --> 00:18:44,940 I love our customers. We get a lot of customers who are also angry about things. Um, sure 244 00:18:44,940 --> 00:18:49,900 I've been you know, exactly like we all have had an angry customer 245 00:18:50,460 --> 00:18:54,860 Um, but what do they tend to do and they're really angry. They don't reach out to me 246 00:18:55,180 --> 00:18:58,700 They go and look for the highest ranking person they can possibly find 247 00:18:59,320 --> 00:19:04,540 Ceo at kajabi.com legal, you know, they start emailing whoever they can possibly find 248 00:19:05,020 --> 00:19:11,180 You know, there are probably messages that that guy has got uh on linkedin to where like if you were not objective 249 00:19:11,500 --> 00:19:13,500 You probably would have said 250 00:19:13,500 --> 00:19:16,220 Oh, like I probably wouldn't still be working here today 251 00:19:18,220 --> 00:19:20,220 But like his approach to 252 00:19:20,780 --> 00:19:24,540 you know situations like this I think has allowed the company to 253 00:19:25,500 --> 00:19:33,740 Thrive in a time of you know, undoubtedly some instability now like we went through a wave of like heavy heavy growth 254 00:19:34,780 --> 00:19:36,140 mostly 255 00:19:36,140 --> 00:19:40,940 Mostly driven by the pandemic because that brought everyone indoors everyone consuming content 256 00:19:40,940 --> 00:19:48,860 Um, you know at scales that we've never before seen it brought a level of awareness to the platform and technologies that are 257 00:19:49,500 --> 00:19:56,460 Congrued to the platform like I had a conversation with my grandma and she knew what zoom was and I just never expected that to happen 258 00:19:56,780 --> 00:20:03,440 Um, so it just brought this wave wave of growth. But now as we navigate this new environment 259 00:20:03,980 --> 00:20:06,860 Um, you know, thankfully we are positioned to thrive 260 00:20:06,860 --> 00:20:14,380 In this environment because of our strong customer base and I think that's uh, just going back to answer your original question is I think I appreciate 261 00:20:14,780 --> 00:20:17,420 The the objectivity that odd brings to the table 262 00:20:18,300 --> 00:20:23,980 That's awesome. Um staying balanced, you know, if you're listening to this and objectivity is new to you the process of 263 00:20:24,620 --> 00:20:29,500 Uh, I would say in a hod's case being able and willing to access your emotions 264 00:20:30,060 --> 00:20:33,180 Um when the occasion is correct, but also your ability to channel 265 00:20:33,740 --> 00:20:35,500 those and and uh 266 00:20:35,500 --> 00:20:42,860 And logically process worst case scenarios best case scenarios how to respond in the moment 267 00:20:43,180 --> 00:20:49,740 Um, you know, you you can't run a company at that level without as successfully without having that type of objectivity 268 00:20:50,220 --> 00:20:54,220 And then allowing uh, you know team members as well to go live on somebody else's podcast 269 00:20:54,620 --> 00:20:59,180 Um, you know and and know that there's positive and negative repercussions that can come out of that, you know 270 00:20:59,900 --> 00:21:03,360 Jared you're in a position where we just passed covid economics 271 00:21:03,360 --> 00:21:09,040 Um, you know and and the challenge of managing that you guys had super growth at the same time 272 00:21:09,520 --> 00:21:11,520 Um, I was reading an article 273 00:21:11,600 --> 00:21:13,600 a few articles was studying 274 00:21:14,080 --> 00:21:16,080 different podcasting uh 275 00:21:16,080 --> 00:21:22,880 Livestream platforms and clubhouse. Um, right and should I be dedicating any time to clubhouse what happened with facebook's live? 276 00:21:22,960 --> 00:21:28,000 Oh, they shut it down. Um, you know and twitter's got its broadcasting platform 277 00:21:28,720 --> 00:21:30,720 Getting to the point of clubhouse 278 00:21:30,720 --> 00:21:35,280 Uh last year laid off, uh, I think more than 100 people 279 00:21:35,680 --> 00:21:38,960 um, you know, and they did so with the mindset of 280 00:21:39,520 --> 00:21:41,520 you know really focusing in on 281 00:21:41,520 --> 00:21:44,560 on the people who could contribute most to the future of 282 00:21:45,360 --> 00:21:49,440 platform streamlining the process in order to figure out how they were going to 283 00:21:50,000 --> 00:21:56,080 Compete in the market now that people aren't dedicating as much time to listening into podcasts 284 00:21:56,080 --> 00:22:02,720 Um, it was it was just fascinating to read about because that's not an easy decision to make um, you know as a as a ceo 285 00:22:02,960 --> 00:22:04,960 Um, you know, you're gonna hurt feelings 286 00:22:04,960 --> 00:22:08,640 Um, you know people are going to have their reactions to those scenarios 287 00:22:09,120 --> 00:22:14,560 Um, and you guys again, I see you guys leveraging mediums of growth that showcase 288 00:22:15,280 --> 00:22:17,280 You are willing to look at things objectively 289 00:22:17,520 --> 00:22:21,360 Um, maybe you can't speak to this, um, but i'm gonna ask are you guys? 290 00:22:21,760 --> 00:22:23,840 Uh headed towards ipo sooner than later 291 00:22:23,840 --> 00:22:25,200 Sure 292 00:22:25,200 --> 00:22:27,200 I mean, I wish I could answer that 293 00:22:28,320 --> 00:22:30,640 But the reality of this is is I don't know that 294 00:22:31,520 --> 00:22:36,720 I'll jump back to ahad if ahad were here and he were to respond to this question 295 00:22:36,800 --> 00:22:40,880 I'll give you his exact spiel and that's that like the ipo is 296 00:22:41,680 --> 00:22:47,360 An event on the larger timeline the overall of the overall journey that we are on 297 00:22:47,360 --> 00:22:54,320 Like I think a lot of people look at an ipo as the end or like this is our moment we celebrate 298 00:22:54,320 --> 00:22:57,760 But really that's just a it's it's one milestone 299 00:22:58,240 --> 00:23:01,840 Of many hopefully great milestones that lead up to that 300 00:23:01,840 --> 00:23:06,400 What I can say is that no matter where we where we go in the future 301 00:23:06,880 --> 00:23:13,760 Like my goal is to ensure that we sustain the same level of customer focus that got us to where we are today 302 00:23:13,760 --> 00:23:21,600 Um, and ipo whatever whatever that may whatever that may look like in the future. Um, like yeah 303 00:23:22,160 --> 00:23:28,400 I think that will be a yet another as I mentioned earlier like a new challenge to figure out how to 304 00:23:28,960 --> 00:23:31,920 do some of the things that we are doing today as a 305 00:23:32,320 --> 00:23:36,880 publicly owned company as opposed to a privately owned company where we have a lot of control 306 00:23:37,520 --> 00:23:38,560 over 307 00:23:38,560 --> 00:23:44,960 How we spend our dollars and where we invest our dollars like what I can tell you today is like the customer experience team 308 00:23:45,440 --> 00:23:49,120 Represents almost 50 of the human capital within the company 309 00:23:49,600 --> 00:23:54,880 So like if that says anything about how we're investing like I don't know how that would fly 310 00:23:55,280 --> 00:23:58,400 Then that's from a pure headcount standpoint 311 00:23:59,600 --> 00:24:00,400 so 312 00:24:00,400 --> 00:24:02,160 um, like yeah, I 313 00:24:02,160 --> 00:24:08,640 Kind of going off track here an initial question this the truth that truthful answer is I honestly don't know. Um, sure, but 314 00:24:08,800 --> 00:24:11,520 I love it. Maybe you kind of revealed some insight into 315 00:24:12,000 --> 00:24:16,960 You know, there's always internal pressure in a startup people do look at that like the like the finish line 316 00:24:17,280 --> 00:24:20,240 Um, so to speak and like oh man, we got we got to hit this or 317 00:24:20,800 --> 00:24:23,680 You know, and it's kind of a closing of the chapter opening the next book 318 00:24:24,080 --> 00:24:27,040 Um, but from my side i'm not actually any else company 319 00:24:27,120 --> 00:24:29,840 I think a lot of us are wondering like when do we buy stock? Um, 320 00:24:29,840 --> 00:24:32,800 You know as soon as there's an opportunity to I would say 321 00:24:33,600 --> 00:24:39,200 Right, right. Give us the insider access when it happens. So uh, all right. Well next thing for you. Um 322 00:24:40,080 --> 00:24:43,120 You've been an entrepreneur. Um, you know what that's like 323 00:24:43,120 --> 00:24:48,000 You may even have your side ventures or um other roles going on that i'm not aware of but what powerful lesson 324 00:24:48,160 --> 00:24:51,280 Can other visionaries learn from your experience and journey jared? 325 00:24:51,760 --> 00:24:53,360 Oh, I mean 326 00:24:53,360 --> 00:24:58,800 I don't know like where where most of your audience sits on the entrepreneurial journey 327 00:24:58,800 --> 00:25:03,120 Um, I will say that's this well, let me just give you that so some of them are 328 00:25:03,600 --> 00:25:06,640 Um, probably in the entrepreneur stage and moving into it 329 00:25:06,640 --> 00:25:09,680 Some of them are probably in the newer stages our core audience 330 00:25:10,080 --> 00:25:13,760 Are people who have three to five years of business ownership experience? 331 00:25:14,320 --> 00:25:16,720 And five to ten years already in their expertise 332 00:25:17,280 --> 00:25:23,120 Um, and so they've they've been around the block. They've seen some things and uh, they're definitely looking for 333 00:25:23,760 --> 00:25:25,760 uh deeper levels of wisdom 334 00:25:25,760 --> 00:25:30,480 So i'm going to start with your your entrepreneur, um audience here because 335 00:25:31,200 --> 00:25:37,600 I think that the one of the most compelling things so I I started my own podcasting journey as you mentioned 336 00:25:38,080 --> 00:25:40,080 Um about two years ago 337 00:25:40,480 --> 00:25:43,760 And my main focus was I wanted to interview 338 00:25:44,080 --> 00:25:47,920 We only interview our customers or kajabi heroes as we refer to them 339 00:25:48,720 --> 00:25:54,080 Um, and I wanted to interview our heroes who were maybe early on in the entrepreneurial 340 00:25:54,080 --> 00:26:01,060 Journey because I felt that that would be so much more accessible for someone else who's considering potentially taking that leap into entrepreneurship 341 00:26:01,680 --> 00:26:04,480 You know, we've we've heard the millionaire overnight stories 342 00:26:04,480 --> 00:26:10,480 There's plenty of youtube ads that show up with whatever we're watching that, you know purports to have the magic bullet to success 343 00:26:11,120 --> 00:26:16,240 Um, I wanted to dig in and get like real actionable relatable insights 344 00:26:16,720 --> 00:26:20,080 And after recording over a hundred episodes 345 00:26:20,080 --> 00:26:23,600 I thought for certain I would have something like 346 00:26:23,920 --> 00:26:27,680 More wise sounding than what i'm going to say to you right now 347 00:26:27,680 --> 00:26:33,440 But the reality of it is the wisdom is in the simplicity of this and that's that in order to be successful if you are in that 348 00:26:33,440 --> 00:26:39,600 Entrepreneurial stage is to start doing something today. It doesn't matter what it is 349 00:26:39,600 --> 00:26:45,120 I've heard wonderful ideas everything from just writing an outline of what you plan to do on paper 350 00:26:45,680 --> 00:26:47,200 to um 351 00:26:47,200 --> 00:26:54,480 like starting uh, like starting to make a sales probably one of the best things you can possibly do in one of my own personal recommendations 352 00:26:54,480 --> 00:26:59,120 Um, but if you don't take that first step and actually start doing something like 353 00:26:59,920 --> 00:27:05,760 Throw the entrepreneurial journey out the window. You'll be stuck in analysis analysis paralysis for the rest of your life 354 00:27:05,760 --> 00:27:08,240 I've been there too and I can speak to that 355 00:27:08,800 --> 00:27:10,320 quite well 356 00:27:10,320 --> 00:27:12,960 Yeah on the other end of the spectrum 357 00:27:12,960 --> 00:27:20,560 Like I think that there there continues to always be a search for that silver bullet or what it takes to get to the next level 358 00:27:20,560 --> 00:27:28,640 And similarly like I think one of the unique perspectives that we get at kajabi is because we do have the 60 000 customers who range from 359 00:27:28,960 --> 00:27:33,440 You know first dollar through you know millions upon millions of dollars 360 00:27:34,000 --> 00:27:37,920 We get to kind of see and have a viewpoint on what? 361 00:27:37,920 --> 00:27:42,720 lots of different people of different success levels are doing and the 362 00:27:43,040 --> 00:27:49,280 My answer to that is actually going to be somewhat similar and it's actually some advice that a business friend 363 00:27:49,840 --> 00:27:53,680 Gave me many years ago and I walked out of his office completely unimpressed 364 00:27:54,240 --> 00:27:55,280 I was like I 365 00:27:55,280 --> 00:27:58,720 I was frustrated because I wanted there and I was like this this person owned 366 00:27:58,720 --> 00:28:04,160 It was the largest independently owned restaurant association in washington state. I thought oh gosh 367 00:28:04,160 --> 00:28:08,800 Guy's gonna have the answers like tons of restaurants very very wealthy 368 00:28:09,200 --> 00:28:14,240 I'm like, I I can't wait for what i'm going to get and I I was young kid at the time and so 369 00:28:14,640 --> 00:28:17,040 So like what can you tell me? I want to be successful 370 00:28:17,600 --> 00:28:23,680 And his answer was you just keep plugging along you just keep going like that was all it was is i'm just like what? 371 00:28:23,680 --> 00:28:27,840 Yeah, heck like why did you give me that and I was disappointed but 372 00:28:28,400 --> 00:28:31,600 Over the years like there's a lot of people that are like 373 00:28:31,600 --> 00:28:37,040 I just want to say that over the years like the reality is so true that 374 00:28:37,440 --> 00:28:44,480 Like most of the people that ultimately make it to whatever that milestone is six figures seven figures eight figures and beyond 375 00:28:44,960 --> 00:28:52,880 It's because they stuck with it. It's because they overcame whatever struggle that they hit and they kept doing it 376 00:28:52,880 --> 00:28:54,480 They just kept going 377 00:28:54,480 --> 00:29:00,960 So that's really for later on in the journey whether it's again whether it's five six seven eight figures nine figures and more 378 00:29:00,960 --> 00:29:07,520 Yeah, I think that's huge. You know, the consistency factor, Brennan Burchard mentioned it at the 379 00:29:07,520 --> 00:29:12,320 event. He talked about being in motion, right? And how you just, you want to respect that 380 00:29:12,320 --> 00:29:16,880 law of physics. He didn't go that route, but you know, an object in motion stays in motion. 381 00:29:16,880 --> 00:29:21,120 Alex Hermosy, as well, is big on that. You know, you just, you got to keep getting out 382 00:29:21,120 --> 00:29:29,920 there. And he says, you know, the way I 10xed my growth was 10xing my output of distribution. 383 00:29:29,920 --> 00:29:37,760 Go figure. He spent $20,000 more a month on how much content he was producing. And that 384 00:29:37,760 --> 00:29:44,800 led to that 10x factor. So, you know, I think it's, I think it's, it's hard to hear as an 385 00:29:44,800 --> 00:29:50,740 entrepreneur, but it's also important to internalize and accept that if you're going to grow strength, 386 00:29:50,740 --> 00:29:55,440 you have to put in the work, you know, in the gym, so to speak, the mental gym, the 387 00:29:55,440 --> 00:30:00,160 mindset gym, the leadership gym, etc. In order for that to pay off. So thank you. 388 00:30:00,160 --> 00:30:06,960 Yeah, that's a really great parallel. Like it really is diet and exercise. That's entrepreneurship 389 00:30:06,960 --> 00:30:10,960 too. Like, there's no pill you're going to take that's going to make you a millionaire 390 00:30:10,960 --> 00:30:16,240 overnight. In fact, I would also reason to state, and I'll make a fairly definitive statement 391 00:30:16,240 --> 00:30:21,080 here, none of the overnight success stories, like our truly overnight success stories, 392 00:30:21,080 --> 00:30:25,400 they come with probably a decade of work that ultimately led up to that perceived overnight 393 00:30:25,400 --> 00:30:31,560 success story. So it's diet and exercise. Like that, that is really the key. 394 00:30:31,560 --> 00:30:35,200 That's right. So let's say we'll take a little exploration of some of the things that we've 395 00:30:35,200 --> 00:30:41,120 been building out in Kajabi. You know, so this is, you know, those of you who are listening 396 00:30:41,120 --> 00:30:45,560 in, you're going to want to, you're going to want to watch on YouTube or on one of our 397 00:30:45,560 --> 00:30:50,720 other channels this video coming, you know, as it comes out, but we've got our portal 398 00:30:50,720 --> 00:30:55,160 that we use for our client launch called power launch onboarding portal. We've got a passion 399 00:30:55,160 --> 00:30:59,480 challenge built out in this as well for people who aren't necessarily entrepreneurial, but 400 00:30:59,480 --> 00:31:02,720 they want to figure out what their passions are and decide how to pursue that in their 401 00:31:02,720 --> 00:31:09,680 life for more fulfillment. I may have clicked on the power launch portal itself. This is 402 00:31:09,680 --> 00:31:14,520 organized into eight different categories. And you'll notice as you see the screen, there's 403 00:31:14,520 --> 00:31:18,800 lots of design elements that we put in to make this very much our own. It's got the 404 00:31:18,800 --> 00:31:24,820 structure that's familiar for courses, but it's got a very branded presence of what first 405 00:31:24,820 --> 00:31:30,480 class business represents. I may feel free to click on any one of those categories and 406 00:31:30,480 --> 00:31:35,160 you'll be able to see that we've got the modules as they're called broken down into what we 407 00:31:35,160 --> 00:31:40,920 call activities on the back end. They're called lessons. We don't, we don't believe in the 408 00:31:40,920 --> 00:31:47,560 whole course concept as an online manner for building an educational platform. Courses 409 00:31:47,560 --> 00:31:53,160 are an element of an educational Institute, but an Institute and Academy or university 410 00:31:53,160 --> 00:31:57,620 also requires that people belong and they also have attention, you know, from somebody 411 00:31:57,620 --> 00:32:03,480 to help them progress through the process. So we build with more of an Academy mindset 412 00:32:03,480 --> 00:32:08,220 as you go through our specific course, again, just highlighting some of the advantages to 413 00:32:08,220 --> 00:32:12,960 using Kajabi for our onboarding. We click on any one of those modules that you'd like 414 00:32:12,960 --> 00:32:18,480 to, I may, and you'll see that we have not only the activity that's listed in there, 415 00:32:18,480 --> 00:32:23,080 but also a video associated with most of them. Sometimes we skip the video. The goal is 416 00:32:23,080 --> 00:32:27,200 not to waste people's time. It's to give people educational instruction, to help them in the 417 00:32:27,200 --> 00:32:35,120 process of digesting more nuanced information about what it is they're reading. And I can 418 00:32:35,120 --> 00:32:39,140 kind of dive in more depth or any team member who shot those videos as well can go into 419 00:32:39,140 --> 00:32:43,680 a little bit more depth on explaining, okay, the purpose of this isn't just what you read 420 00:32:43,680 --> 00:32:48,040 on this, this page, but we also want you to get these hidden nuggets out of it too. That 421 00:32:48,040 --> 00:32:52,860 would just take too long to read if we were to write it in a book format. We've also got 422 00:32:52,860 --> 00:32:57,720 progress reports built into this, thanks to Kajabi. And so our progress reports, I would 423 00:32:57,720 --> 00:33:01,940 say this is probably one of our most genius inventions that I don't see people utilizing 424 00:33:01,940 --> 00:33:07,800 on the market is it's not only the ability to kind of give somebody a quiz, but it's 425 00:33:07,800 --> 00:33:14,700 our way of tracking, of letting our customers create a gratitude journal for what they go 426 00:33:14,700 --> 00:33:19,980 through and also assess where they're at in the process. So it actually protects our company 427 00:33:19,980 --> 00:33:24,520 as well, because as people go through this and say, hey, yes, I did complete this form, 428 00:33:24,520 --> 00:33:28,800 here it is, I did complete this too, they then do a quick loom video to assess who are 429 00:33:28,800 --> 00:33:35,360 they, what are they up to, who do they help, and then showcase what service to provide, 430 00:33:35,360 --> 00:33:39,820 where were you before this started? We also ask them how they enjoy the process of going 431 00:33:39,820 --> 00:33:44,280 through with us, but as they express where they're at and they express what they've learned 432 00:33:44,280 --> 00:33:49,880 through the process, they've 100% given us the receipt of gratitude that they did actually 433 00:33:49,880 --> 00:33:56,160 get a whole lot out of this process. That prevents chargebacks, and it also saves entrepreneurs 434 00:33:56,160 --> 00:34:01,560 from themselves. As entrepreneurs, I'll be the first to raise my hand. There are times 435 00:34:01,560 --> 00:34:05,280 when we go at our team members and we say, why didn't you do that? Or we say, what have 436 00:34:05,280 --> 00:34:09,280 you done for us in the last three to four months? I used to be that leader who would 437 00:34:09,280 --> 00:34:15,440 take people for granted and not look, and then all of a sudden, I've ruined a relationship, 438 00:34:15,440 --> 00:34:18,480 and I've got a whole scope of work in front of me that this person did a whole lot more 439 00:34:18,480 --> 00:34:25,000 than I gave them credit for. Kajabi does an excellent job of providing a system that allows 440 00:34:25,000 --> 00:34:29,960 us to have those recorded banks, and then the cool thing is we can take those same videos, 441 00:34:29,960 --> 00:34:35,000 and thanks to modern technology like Opus, we can extract certain information and create 442 00:34:35,000 --> 00:34:39,000 sizzle reels on behalf of our clients. Usually they go through two to three of those, Jared, 443 00:34:39,000 --> 00:34:43,520 they come back to me and they go, hey, Jackson, is anybody going to see these videos? I'm 444 00:34:43,520 --> 00:34:50,560 like, I hope so. That's up to you. They're like, well, should I record these videos like 445 00:34:50,560 --> 00:34:58,600 a professional? I always say, well, you tell me, do we practice like we play? Oh, yeah, 446 00:34:58,600 --> 00:35:05,480 we do. I'm like, there you go. The cool thing is, catch the vision, guys. If we're capturing 447 00:35:05,480 --> 00:35:10,360 20, 30, 40 videos where we're asking you different little ways of telling your hero story, who 448 00:35:10,360 --> 00:35:13,760 are you, what do you do, what's your mission, what's your purpose, what's your vision for 449 00:35:13,760 --> 00:35:19,880 others, imagine how powerful of a sizzle reel and a hero story we'll be able to put together 450 00:35:19,880 --> 00:35:23,080 by the time you finish, and they always come to you, I'm like, oh my gosh, I get it, I'm 451 00:35:23,080 --> 00:35:26,960 ready to go. We wouldn't have been able to do that and envision that process without 452 00:35:26,960 --> 00:35:30,840 Kajabi, so I want to be able to say thank you to you, Jared, as well as to the company 453 00:35:30,840 --> 00:35:32,280 for helping us create that. 454 00:35:32,280 --> 00:35:39,160 Oh, I love that. We actually, too, use Kajabi internally. One of my first interactions with 455 00:35:39,160 --> 00:35:44,560 the company when I started was I was actually put into a course called Kajabi Foundations, 456 00:35:44,560 --> 00:35:48,720 which previously there used to be a version of that that was publicly consumable, but 457 00:35:48,720 --> 00:35:54,720 all employees went through and actually used the platform to learn about the platform to 458 00:35:54,720 --> 00:36:00,880 create their own product or service or online business on the platform during the first 459 00:36:00,880 --> 00:36:06,640 few weeks of your employment with the company. It kind of speaks to some of what we spoke 460 00:36:06,640 --> 00:36:13,280 about earlier, too, like everyone who's in the company gets it, so yes. 461 00:36:13,280 --> 00:36:23,360 Oh, so smart. That is a massive investment and undertaking by the company on personal 462 00:36:23,360 --> 00:36:28,880 development and professional development, and that's why companies win. We do the same 463 00:36:28,880 --> 00:36:33,880 thing at First Class Business for the portal, the Power Launch Portal. All of our new employees 464 00:36:33,880 --> 00:36:39,840 have to go through and watch those, and so sometimes entrepreneurs will ask me, like, 465 00:36:39,840 --> 00:36:44,640 wow, how did you find such amazing people? And I'm like, well, number one, we definitely 466 00:36:44,640 --> 00:36:48,480 have our ability to attract amazing people, and two, when you're referencing how they're 467 00:36:48,480 --> 00:36:54,400 able to do their job, we spend hours and hours per day making sure that people are trained 468 00:36:54,400 --> 00:36:58,960 up and we provide systems to also help them versus hiring a virtual assistant, giving 469 00:36:58,960 --> 00:37:02,160 them a script and saying, go work. I don't want to get to know you. I don't want to talk 470 00:37:02,160 --> 00:37:07,280 to you. You should know how to do this already. That approach just doesn't work very well. 471 00:37:07,280 --> 00:37:14,160 All right. I'll get off my soapbox a little bit. Jared, at the end of the day, why do 472 00:37:14,160 --> 00:37:18,320 you care about all this? This customer service stuff and helping people? 473 00:37:18,320 --> 00:37:25,840 Boy, you know, man, we're bringing up the hardball questions now. You know, there's something 474 00:37:25,840 --> 00:37:32,400 deeply rooted inside of me personally, probably on a level that, you know, hasn't necessarily 475 00:37:32,400 --> 00:37:39,840 served me the best throughout my entire life, but I can't not care, and I think it really, 476 00:37:39,840 --> 00:37:46,040 like, most recently is rooted in, in particular, my own entrepreneurial journey. Like, I spent 477 00:37:46,040 --> 00:37:52,520 the first over a decade of my career, plus the decade before that of childhood, starting 478 00:37:52,520 --> 00:38:00,320 businesses from the age of, you know, just a few years old. And so, like, I care because 479 00:38:00,320 --> 00:38:06,840 it is me. I care because I want others to have that same level of experience. I care 480 00:38:06,840 --> 00:38:14,280 because I believe that what we are doing is empowering people to live lifestyles of freedom, 481 00:38:14,280 --> 00:38:21,320 to live lifestyles that meet their individual needs, whether that be financial, financially 482 00:38:21,320 --> 00:38:26,960 driven, time driven, whatever those factors are, that is ultimately what we enable. And 483 00:38:26,960 --> 00:38:32,520 so, like, it's hard not to care very deeply when you have such personal, like, when you 484 00:38:32,520 --> 00:38:37,120 ask the first question, what is my vision? It's like, my vision actually pretty much 485 00:38:37,120 --> 00:38:42,000 aligns with what the company's trying to do. Like, I actually want to see more people become 486 00:38:42,000 --> 00:38:47,160 successful entrepreneurs. Like, I have nothing against the day job. In fact, I now have a 487 00:38:47,160 --> 00:38:53,480 day job, so it's kind of hard for me to bash it. But probably the only reason I can survive 488 00:38:53,480 --> 00:38:58,440 in this world is because I'm, the way I see this is like, and the reason why I even looked 489 00:38:58,440 --> 00:39:04,040 into this and pursued it was like, it was a way for me to do what I was doing on a much, 490 00:39:04,040 --> 00:39:10,320 on a much smaller scale, on a significant level and with a platform that I never could 491 00:39:10,320 --> 00:39:12,200 have achieved on my own. 492 00:39:12,200 --> 00:39:17,960 Good. Thank you for all that. I want to give a special shout out to somebody that introduced 493 00:39:17,960 --> 00:39:20,840 us. I believe it was Josh Long. Am I correct? 494 00:39:20,840 --> 00:39:21,840 I believe so. Yes. 495 00:39:21,840 --> 00:39:29,640 Okay. I'm going to write him a message. We're live with Jared on StreamYard right now. And, 496 00:39:29,640 --> 00:39:34,560 you know, Josh has a book called Bottleneck Breakthrough, and it's about how to find and 497 00:39:34,560 --> 00:39:38,400 fix your number one business challenge, unlock sustainable revenue growth or sustainable growth 498 00:39:38,400 --> 00:39:43,440 fast. I said sustainable revenue growth, because that's my tagline. And so here's somebody 499 00:39:43,440 --> 00:39:48,040 was that, again, I could look at as a competitor, who could look at me as a competitor. And 500 00:39:48,040 --> 00:39:52,400 we met through Facebook super fast. And instantly he was, I asked him, are you going to the 501 00:39:52,400 --> 00:39:57,760 Kajabi event by chance? And I knew 99% chance he wasn't, but he's like, no, but my buddy 502 00:39:57,760 --> 00:40:01,800 Jared is and Jared runs customer success over there. Let me introduce you. And he sent us 503 00:40:01,800 --> 00:40:05,960 a three way text message right away. And I was like, wow, like what a, what an amazing 504 00:40:05,960 --> 00:40:10,200 guy. What an awesome opportunity. How do you and Josh know each other? 505 00:40:10,200 --> 00:40:16,840 Yeah. Well, ironically enough, Josh actually also introduced me to Kajabi. So, so Josh 506 00:40:16,840 --> 00:40:26,800 and I met, I want to say maybe a decade ago or so in like a mastermind put on by a mutual 507 00:40:26,800 --> 00:40:32,000 friend. And I think we just kind of connected and hit it off eventually. So I live in Hawaii. 508 00:40:32,000 --> 00:40:37,960 We didn't bring that up at any point in this, this conversation, but eventually I kind of, 509 00:40:37,960 --> 00:40:42,800 I guess, wore down Josh and he ended up hauling his whole family over here, moved it. He lived 510 00:40:42,800 --> 00:40:49,160 in my house for a little bit before eventually finding his own place. And yeah, I think like 511 00:40:49,160 --> 00:40:55,880 just our mindsets, like there's definitely an element to where, you know, if I'm salt, 512 00:40:55,880 --> 00:41:01,640 Josh is pepper. And if Josh is pepper unsalted, but like, I think that also like, it really 513 00:41:01,640 --> 00:41:06,280 has allowed us to click in ways that, you know, you wouldn't expect. So that's, that's 514 00:41:06,280 --> 00:41:09,080 my decade journey with Josh. 515 00:41:09,080 --> 00:41:16,580 Dude, that's awesome. Well, Jared, any final thoughts of wisdom you'd like to share, invitations 516 00:41:16,580 --> 00:41:21,080 for Kajabi that are coming up, coming out, or just relevant for the audience, feel free 517 00:41:21,080 --> 00:41:23,800 to do so now and also let us know where we can connect with you further. 518 00:41:23,800 --> 00:41:27,960 Yeah. Well, I mean, I think I would love for anyone who's interested in learning more about 519 00:41:27,960 --> 00:41:33,240 the platform or learning in particular more about the success stories from our heroes 520 00:41:33,240 --> 00:41:38,040 who are relatable to hopefully the situation that you're in, just check out the podcast 521 00:41:38,040 --> 00:41:43,280 that I host. It's called the Online Business Edge podcast. It's on all of the platforms 522 00:41:43,280 --> 00:41:48,720 that you're used to. We also have some episodes available on YouTube. What I love about this 523 00:41:48,720 --> 00:41:54,360 is it's really truly living our number one core value as a customer, as a customer first 524 00:41:54,360 --> 00:41:59,560 company by showcasing their stories. Like I'm not here to sell you on the product. I'm 525 00:41:59,560 --> 00:42:03,760 not here to sell you on like why we're better, why our customer experience is better, even 526 00:42:03,760 --> 00:42:07,680 though I think it is like the reality of this is that you should hear this through the lens 527 00:42:07,680 --> 00:42:12,520 of our customers and come to that conclusion yourself. And when you're ready, of course, 528 00:42:12,520 --> 00:42:17,600 I'd love to hear from you. Would love to have you on as a guest on our podcast. So that's 529 00:42:17,600 --> 00:42:19,360 all I got for him, I think. 530 00:42:19,360 --> 00:42:24,760 Awesome. I'd be happy to. And anybody else who's using Kajabi, don't hesitate to reach 531 00:42:24,760 --> 00:42:29,960 out to Jared and get ready to tell your story. So thanks so much for being here, man. Vision 532 00:42:29,960 --> 00:42:34,720 Pros. Y'all have an excellent rest of your week. Thanks for always tuning in and listening. 533 00:42:34,720 --> 00:42:39,760 Feel free to subscribe to our channel. And also, if you want to give us a review, you 534 00:42:39,760 --> 00:42:44,040 know, short, honest, that's the most powerful review that we can get. If you have feedback 535 00:42:44,040 --> 00:42:48,280 for us, let us know what you'd like us to do to improve as well. And if you have guests 536 00:42:48,280 --> 00:42:50,880 that you would love to see interviewed on the show, because you'd like to hear their 537 00:42:50,880 --> 00:42:54,520 hero stories and what they're up to, don't hesitate to share a link with them and say, 538 00:42:54,520 --> 00:42:59,280 you should apply to be on Vision Pros Live. We'll talk to you soon. Everybody have a great 539 00:42:59,280 --> 00:43:03,600 week. Thank you for being here today. I'm really happy that you tuned in to Vision Pros 540 00:43:03,600 --> 00:43:08,880 Live. I'm looking forward to seeing your reactions as these episodes continue to move forward. 541 00:43:08,880 --> 00:43:12,840 This is going to get more and more fun. We'll have more and more engagement as well. We'll 542 00:43:12,840 --> 00:43:18,680 invite people to participate in the show. And thank you for giving us a great week.