1 00:00:00,000 --> 00:00:04,280 I guess favorite fun fact or any fun facts come to mind about you? 2 00:00:04,280 --> 00:00:06,440 My favorite fun fact, 3 00:00:06,440 --> 00:00:10,360 it's always my weird fact is I can bend my pinky all the way backwards. 4 00:00:10,360 --> 00:00:13,520 Really? Can you show us? 5 00:00:14,560 --> 00:00:18,840 Welcome in to Vision Pros Live. 6 00:00:18,840 --> 00:00:21,320 With Jackson Calame, I'm your show host. 7 00:00:21,320 --> 00:00:24,800 We'll be doing interviews for visionary entrepreneurs and 8 00:00:24,800 --> 00:00:28,920 guests leaders who are building fantastic visions out there. 9 00:00:28,920 --> 00:00:31,440 Ultimately, I just want to go through some of 10 00:00:31,440 --> 00:00:34,000 the things that might help you with your vision. 11 00:00:34,000 --> 00:00:35,880 If you have a vision that you're pursuing, 12 00:00:35,880 --> 00:00:38,280 drop a link in the comments and let us know what that is. 13 00:00:38,280 --> 00:00:40,240 If that's a business or a brand, 14 00:00:40,240 --> 00:00:44,160 if it's a non-profit that you run, 15 00:00:44,160 --> 00:00:46,800 be happy to promote it, be happy to talk to you about it. 16 00:00:46,800 --> 00:00:49,160 If you'd like to apply to be on Vision Pros and be entered to 17 00:00:49,160 --> 00:00:51,160 be interviewed about that vision, then by all means, 18 00:00:51,160 --> 00:00:52,200 feel free to reach out. 19 00:00:52,200 --> 00:01:13,880 Hey, what's up Vision Pros? 20 00:01:13,880 --> 00:01:15,880 Welcome in to Vision Pros Live. 21 00:01:15,880 --> 00:01:17,280 I'm your host Jackson Calame, 22 00:01:17,280 --> 00:01:19,960 CEO and founder of First Class Business. 23 00:01:19,960 --> 00:01:21,200 Super happy to be here today. 24 00:01:21,200 --> 00:01:22,480 We've had an excellent week. 25 00:01:22,480 --> 00:01:25,120 In fact, this podcast is really taking off. 26 00:01:25,120 --> 00:01:27,040 Super happy to have Pua yesterday. 27 00:01:27,040 --> 00:01:29,400 I'm going to highlight her again from Rebel Media because she was 28 00:01:29,400 --> 00:01:30,520 just so awesome and was like, 29 00:01:30,520 --> 00:01:32,520 Jackson, this is the best podcast we've ever seen. 30 00:01:32,520 --> 00:01:34,960 I know there's plenty of great podcasts out there and 31 00:01:34,960 --> 00:01:36,600 lots of people who are doing more than we are, 32 00:01:36,600 --> 00:01:38,760 but we are certainly excited to continue to 33 00:01:38,760 --> 00:01:40,920 build and provide more value for you. 34 00:01:40,920 --> 00:01:42,520 If you have any feedback for us, 35 00:01:42,520 --> 00:01:44,200 anything that you want to see, 36 00:01:44,200 --> 00:01:47,040 anything that we can do better for you, please let us know. 37 00:01:47,040 --> 00:01:48,760 Because after every episode, 38 00:01:48,760 --> 00:01:49,920 we discuss as a team, 39 00:01:49,920 --> 00:01:52,040 how can we make this an even better experience 40 00:01:52,040 --> 00:01:53,440 for the entrepreneurs that we're serving? 41 00:01:53,440 --> 00:01:55,560 What types of people can we bring on the show? 42 00:01:55,560 --> 00:01:57,000 What types of giveaways can we do? 43 00:01:57,000 --> 00:01:59,920 What types of contents do we need to provide and to make sure 44 00:01:59,920 --> 00:02:02,240 that you get the most out of this experience? 45 00:02:02,240 --> 00:02:03,960 Don't hesitate to comment with that. 46 00:02:03,960 --> 00:02:08,080 Doesn't matter how good, bad, or ugly your comments are, 47 00:02:08,080 --> 00:02:09,600 they really mean a lot to us. 48 00:02:09,600 --> 00:02:12,080 We would love to serve you best. 49 00:02:12,080 --> 00:02:15,320 With that said, a quick shout out to our sponsors, 50 00:02:15,320 --> 00:02:17,840 AbleHealth.us. If you're looking for 51 00:02:17,840 --> 00:02:19,800 help with living your healthiest life, 52 00:02:19,800 --> 00:02:21,680 go check out AbleHealth.us and see 53 00:02:21,680 --> 00:02:23,520 what we're building over there with that program. 54 00:02:23,520 --> 00:02:25,120 Epiphany as well. 55 00:02:25,120 --> 00:02:27,120 Epiphany from Rick Meekins, great friend of mine, 56 00:02:27,120 --> 00:02:28,360 great with business processes. 57 00:02:28,360 --> 00:02:32,080 If your business is doing more than five million per year, 58 00:02:32,080 --> 00:02:34,240 I highly recommend checking out what Rick's up to 59 00:02:34,240 --> 00:02:35,880 with building process and procedures. 60 00:02:35,880 --> 00:02:39,800 He does excellent proposals at very high levels, very in-depth. 61 00:02:39,800 --> 00:02:42,560 He's just got decades and decades of wisdom for 62 00:02:42,560 --> 00:02:44,880 helping businesses scale at super high levels. 63 00:02:44,880 --> 00:02:47,040 Also, make sure to be giving back in the world. 64 00:02:47,040 --> 00:02:49,080 We love to give back to the water project. 65 00:02:49,080 --> 00:02:53,360 It's an opportunity to help people get access to clean drinking water. 66 00:02:53,360 --> 00:02:58,720 Doesn't hurt to give a dollar that you have to the people who need it most in life. 67 00:02:58,720 --> 00:03:01,640 Without further ado, I'm going to bring on Heather Hargrove. 68 00:03:01,640 --> 00:03:04,600 Heather and I met at the Kajabi event. 69 00:03:04,600 --> 00:03:08,160 Kajabi does learning management systems and courses. 70 00:03:08,160 --> 00:03:11,440 We actually randomly sat at the same table together. 71 00:03:11,440 --> 00:03:12,960 I got to meet her, I got to meet Evolve, 72 00:03:12,960 --> 00:03:14,360 I got to meet Marusha, 73 00:03:14,360 --> 00:03:18,040 and we all collaborated together to provide some feedback for Kajabi. 74 00:03:18,040 --> 00:03:22,200 She was just on fire with the type of feedback that she gave. 75 00:03:22,200 --> 00:03:24,880 She does systems and processes as well. 76 00:03:24,880 --> 00:03:32,800 She has quite an awesome funnel to opt into to get your eight emails. 77 00:03:32,800 --> 00:03:35,280 It's eight emails that help you fully automate your business. 78 00:03:35,280 --> 00:03:36,600 It's definitely worth checking out. 79 00:03:36,600 --> 00:03:38,480 We're going to talk about why in just a minute. 80 00:03:38,480 --> 00:03:40,120 Let's get Heather on stage. 81 00:03:40,120 --> 00:03:42,040 Heather, thank you so much for being here today. 82 00:03:42,040 --> 00:03:43,400 I'm happy to reconnect with you. 83 00:03:43,400 --> 00:03:45,080 This is going to be awesome. 84 00:03:45,080 --> 00:03:47,160 Oh, yeah, it is. I'm excited. 85 00:03:47,160 --> 00:03:49,000 I've been looking forward to it once it popped up. 86 00:03:49,000 --> 00:03:51,600 I was like, yes, we're going to talk some more and geek out, 87 00:03:51,600 --> 00:03:54,880 which is always fun. It's like your favorite pastime. I love it. 88 00:03:54,880 --> 00:03:58,440 Absolutely. I always say this is like video game time for me. 89 00:03:58,440 --> 00:04:02,720 Like this, being able to interact with my friends who are building stuff. 90 00:04:02,720 --> 00:04:04,560 The cool thing is we just get paid to do it. 91 00:04:04,560 --> 00:04:05,120 Yes. 92 00:04:05,120 --> 00:04:08,880 Right. So that's what's like being paid to build a board game, so to speak, 93 00:04:08,880 --> 00:04:10,360 because you're creating the rules, 94 00:04:10,360 --> 00:04:15,040 you're creating the processes of what your life is going to be like 95 00:04:15,040 --> 00:04:17,160 and what others' lives are going to unfold like. 96 00:04:17,160 --> 00:04:19,320 So yeah, it's a lot of fun. 97 00:04:19,320 --> 00:04:25,160 What things makes this fun for you? I'm just curious. 98 00:04:25,160 --> 00:04:28,200 I'm a backend geek, like 100%. 99 00:04:28,200 --> 00:04:29,280 It's so weird. 100 00:04:29,280 --> 00:04:30,600 Like you have your front end. 101 00:04:30,600 --> 00:04:32,200 You have your front end warriors, right? 102 00:04:32,200 --> 00:04:33,760 Like that's why I call them like the front end warriors. 103 00:04:33,760 --> 00:04:35,800 Like I can be on camera all day. 104 00:04:35,800 --> 00:04:39,000 I can show up on social and I just have it. 105 00:04:39,000 --> 00:04:43,920 For me, with my PTSD from the military, I was like, I'm a backend person. 106 00:04:43,920 --> 00:04:49,920 I like to just sit there on a Friday night and I'll have a show that I watched 107 00:04:49,920 --> 00:04:51,200 hundreds of times right now. 108 00:04:51,200 --> 00:04:54,240 I'm watching Friends Again for like, I don't even know the number of times, 109 00:04:54,240 --> 00:04:55,280 but I'll just have that going. 110 00:04:55,280 --> 00:04:57,080 And I like to create. 111 00:04:57,080 --> 00:05:01,840 And when I'm creating stuff in the backend, just like testing to see what 112 00:05:01,840 --> 00:05:06,360 I can get the technology to do, how can I think of like other things that maybe 113 00:05:06,360 --> 00:05:09,280 I'm not using it and just really looking at the touch points. 114 00:05:09,280 --> 00:05:12,040 So for me, that's like, that's my fun time. 115 00:05:12,040 --> 00:05:14,080 I even geek out on it with my with my kids. 116 00:05:14,080 --> 00:05:16,440 It's so great. 117 00:05:16,440 --> 00:05:20,440 I love it. And that's the some books call it like the rocket fuel calls 118 00:05:20,440 --> 00:05:23,080 of the integrator visionary relationship, right? 119 00:05:23,080 --> 00:05:25,760 There's a visionary who doesn't want to have anything to do with that sometimes. 120 00:05:25,760 --> 00:05:30,440 Yeah. Right. But they still need an integrator in order to operate the business 121 00:05:30,440 --> 00:05:32,840 and make sure that things are being built correctly. 122 00:05:32,840 --> 00:05:35,240 And while you may not speak that language, 123 00:05:35,240 --> 00:05:40,520 it's so important to learn the language, learn it enough to where you can delegate 124 00:05:40,520 --> 00:05:42,080 that responsibly as a visionary. 125 00:05:42,080 --> 00:05:45,440 So that's a big reason why I was excited to have Heather come on, 126 00:05:45,440 --> 00:05:48,680 because I know a lot of you want to want to hide from these processes. 127 00:05:48,680 --> 00:05:49,440 You want to pull your hair out. 128 00:05:49,440 --> 00:05:51,560 You want to say, man, I really want to get into all that. 129 00:05:51,560 --> 00:05:55,400 The problem is, if you don't, then you're not going to build an effective bridge 130 00:05:55,400 --> 00:05:59,640 for people to find the value of your island of a business with all the other 131 00:05:59,640 --> 00:06:03,600 businesses out there that do have lots of effective bridges in place already. 132 00:06:03,600 --> 00:06:04,760 So you really need it. 133 00:06:04,760 --> 00:06:10,320 So. But I lost my train of thought there, but, oh, Heather, 134 00:06:10,320 --> 00:06:15,520 I want to make sure that we really highlight to who if there's one person 135 00:06:15,520 --> 00:06:20,280 listening or a number of people listening, why should they listen to you? 136 00:06:20,280 --> 00:06:24,600 What is it that you're going to bring a value on this on this session 137 00:06:25,280 --> 00:06:29,800 that they need to hear? Yeah, 100 percent. 138 00:06:29,800 --> 00:06:34,040 So first of all, just so you know, and I think this is the most beneficial part 139 00:06:34,040 --> 00:06:37,800 is to understand that I believe in a world where technology is a conduit 140 00:06:37,800 --> 00:06:41,160 to liberation and not a barrier to progress. 141 00:06:42,360 --> 00:06:45,120 Technology is a conduit to liberation. 142 00:06:45,120 --> 00:06:50,240 So what I heard there is that the programs, the things we have to use 143 00:06:50,240 --> 00:06:53,400 on the Internet is a pipeline, so to speak. 144 00:06:53,400 --> 00:06:56,800 It's it's the mechanism that gets us to freedom. 145 00:06:57,000 --> 00:07:02,000 Yes. For those who I like, my words, the ones I use are pretty small, my friend. 146 00:07:02,000 --> 00:07:05,440 No, I get it. But and it's true. 147 00:07:05,440 --> 00:07:10,080 And what I've noticed and in my time in the online space is the amount of people, 148 00:07:10,480 --> 00:07:14,280 especially if you're starting out, it's it's envisioning what your business 149 00:07:14,640 --> 00:07:17,640 looks like five, ten years down the road. Right. 150 00:07:17,640 --> 00:07:20,880 It's really taking a look at what are what's the life that you're living 151 00:07:20,880 --> 00:07:25,400 and how do we create it in a way where you get to live your life 152 00:07:26,440 --> 00:07:31,480 while you grow your business and you're not burning yourself out 153 00:07:31,480 --> 00:07:34,400 and you get to serve at scale, but you're not exhausted. 154 00:07:34,400 --> 00:07:39,040 And you're not, you know, the the people that we see on a regular basis 155 00:07:39,040 --> 00:07:41,040 where we're like, oh, what happened to that person? 156 00:07:41,040 --> 00:07:44,440 And then we looked we looked them up and they quit their their coaching business 157 00:07:44,440 --> 00:07:47,440 or they quit their business because they were like, I just couldn't do it. 158 00:07:47,440 --> 00:07:48,560 I was working all the time. 159 00:07:48,560 --> 00:07:51,800 And I'm like, you don't have to work all the time. Right. 160 00:07:51,800 --> 00:07:53,400 Don't have to do things they do. 161 00:07:53,400 --> 00:07:54,560 And they're stuck on that. 162 00:07:54,560 --> 00:07:57,480 And you nailed it. And Jaime, can you pull up the website? 163 00:07:57,480 --> 00:08:00,760 Because I love your first question and also really highlights 164 00:08:00,760 --> 00:08:04,720 the type of person that, you know, you're striving to find out there. 165 00:08:04,720 --> 00:08:09,240 And so ultimately, if you're in a position where you're ready 166 00:08:09,640 --> 00:08:13,760 to automate, you're ready to scale and you really want to fall 167 00:08:13,760 --> 00:08:18,200 in love with your business again, I cannot I cannot stress enough. 168 00:08:18,200 --> 00:08:21,680 If you don't know what this means, be prepared to go through the process 169 00:08:21,680 --> 00:08:25,000 of losing sight of the importance of your business towards your life 170 00:08:25,000 --> 00:08:28,200 and getting sucked in to a cyclone where you do lose sight. 171 00:08:28,200 --> 00:08:31,600 This again word, it's so powerful, it's so important. 172 00:08:31,880 --> 00:08:33,800 I know people who are ready get it. 173 00:08:33,800 --> 00:08:37,000 People have been through the three to five year struggle of a business. 174 00:08:37,280 --> 00:08:39,720 They don't quite understand what this means. 175 00:08:39,960 --> 00:08:42,760 And they may not appreciate the value of the wisdom you're throwing down 176 00:08:42,760 --> 00:08:43,920 by asking this question. 177 00:08:43,920 --> 00:08:48,120 But when you get caught up in the monotony and the day to day 178 00:08:48,120 --> 00:08:51,800 and feeling like you have to do everything, it's so easy to lose sight 179 00:08:51,800 --> 00:08:54,560 of why you loved your business, why you started to begin with 180 00:08:54,560 --> 00:08:56,040 and what you wanted. 181 00:08:56,040 --> 00:09:00,280 And so you're you know, you're ultimately a key 182 00:09:00,560 --> 00:09:02,240 to helping people get back on track. 183 00:09:02,240 --> 00:09:03,160 What does that look like? 184 00:09:05,000 --> 00:09:09,560 It's really taking a hard look at what it is that you're doing 185 00:09:10,440 --> 00:09:14,160 on a constant basis and really honing in on what 186 00:09:15,040 --> 00:09:18,480 what are we doing to within our business that we're showing up 187 00:09:18,480 --> 00:09:22,160 because we feel like we need to overdeliver because we don't have those systems 188 00:09:22,160 --> 00:09:23,480 and processes in place. 189 00:09:23,480 --> 00:09:25,800 Because when you don't have certain things put in place, 190 00:09:25,800 --> 00:09:28,400 you're automatically showing up even more. 191 00:09:28,400 --> 00:09:29,560 You're like, this isn't working right. 192 00:09:29,560 --> 00:09:32,480 And I got to do more and I have to do more and I have to feel 193 00:09:32,720 --> 00:09:36,800 like I'm just serving so much more when, in fact, 194 00:09:37,520 --> 00:09:39,000 they don't need you to serve more. 195 00:09:39,000 --> 00:09:41,520 They just need you to think a little bit about their customer journey 196 00:09:41,520 --> 00:09:45,920 ahead of time and just create a flow that takes them on that path 197 00:09:45,920 --> 00:09:47,440 without you having to be present. 198 00:09:47,440 --> 00:09:50,080 And they're still going to feel like you're there all the time, 199 00:09:50,280 --> 00:09:51,560 but you don't have to be. 200 00:09:51,560 --> 00:09:57,160 And it's that overdeliver mentality that really starts to make people exhausted 201 00:09:57,720 --> 00:10:02,840 because they're they're overcompensating for what they feel like they're lacking. 202 00:10:02,840 --> 00:10:06,200 And it's what I call that I'm official feeling. 203 00:10:06,520 --> 00:10:09,360 When you start to create certain things in your business, all of a sudden, 204 00:10:09,360 --> 00:10:10,800 you show up and you're like, I'm official. 205 00:10:10,800 --> 00:10:12,240 It's great. I can charge more. 206 00:10:12,240 --> 00:10:13,360 I can do this and do that. 207 00:10:13,360 --> 00:10:18,160 And until you start implementing things like an owner. 208 00:10:18,160 --> 00:10:23,080 In a business, you don't have that feeling and you just tend to want to do more work, 209 00:10:23,080 --> 00:10:24,720 which you don't need to be doing. 210 00:10:25,440 --> 00:10:30,560 Right. Shifting from operator mentality around the one has to do everything 211 00:10:30,560 --> 00:10:35,320 to that ownership mentality where you own it, but you don't necessarily have to be in it 212 00:10:35,320 --> 00:10:38,640 or or with it. It just happens to be yours. 213 00:10:39,120 --> 00:10:44,800 I love that. And so with your with your personality, it's interesting because 214 00:10:44,800 --> 00:10:49,120 you when at the conference, at least you're out there, you're like, really talk, you know, 215 00:10:49,120 --> 00:10:50,600 you're ready to get after it. 216 00:10:50,600 --> 00:10:53,800 And at the same time, you're not hasty. 217 00:10:53,800 --> 00:10:55,840 And that's something that's very interesting to me. 218 00:10:55,840 --> 00:10:59,000 You are a meditator. You're a ponderer. 219 00:10:59,000 --> 00:11:04,520 You know, you don't get to these deep realities without having a set of patients 220 00:11:04,520 --> 00:11:09,720 built into you, you know, that really dive in depth into the depths of concepts. 221 00:11:09,720 --> 00:11:15,000 So have you which did you gravitate towards one or the other when you were younger or, 222 00:11:15,000 --> 00:11:20,440 you know, have you always had that balance of depth with, well, let's go. 223 00:11:20,440 --> 00:11:25,720 Right. No, when I was younger, I didn't really think about I just dove right in. 224 00:11:25,720 --> 00:11:32,440 I think it was after being in the military, a lot of it happened with the transition and. 225 00:11:33,160 --> 00:11:37,200 Seeing like the thought process behind the things that you're doing, you know, 226 00:11:37,200 --> 00:11:41,880 service like I deployed twice, I was in a war like there were so many different things that happen. 227 00:11:41,880 --> 00:11:48,960 And from there, I really was able to see how stepping back and thinking about the picture 228 00:11:48,960 --> 00:11:53,920 as a whole and taking my time to really evaluate the possibilities. 229 00:11:53,920 --> 00:12:00,600 So that way I can make an informed decision so I can try to predict a thing that may go wrong. 230 00:12:00,600 --> 00:12:08,480 And it just really meshed well when I got into business and even when I was in the corporate world, 231 00:12:08,480 --> 00:12:11,520 like I was in the corporate world for over two decades. 232 00:12:12,320 --> 00:12:18,000 And it was just something that like little by little, I was just able to like sit back and be like, 233 00:12:18,000 --> 00:12:21,000 why are we doing it this way? Does this even make sense? 234 00:12:21,480 --> 00:12:25,880 How about we alleviate this and we combine this and then we can work better. 235 00:12:25,880 --> 00:12:31,160 And then when I went out on my own, I was like, oh, like there's even more you can do with that. 236 00:12:31,160 --> 00:12:35,640 And when you have the ability to create a business with the way that you want to, 237 00:12:35,640 --> 00:12:39,720 with all the tools that are out there, instead of trying to take it up the corporate ladder 238 00:12:39,720 --> 00:12:41,320 and being like, hey, let's do that. 239 00:12:41,320 --> 00:12:44,920 You can move in a direction that always feels good. 240 00:12:44,920 --> 00:12:48,600 And if it doesn't feel good, I am the first person to say, try it. 241 00:12:48,600 --> 00:12:51,640 If it's not working, get rid of it as soon as possible. 242 00:12:51,640 --> 00:12:55,960 But the fact is, try it, give it a go. 243 00:12:55,960 --> 00:12:58,680 And what feels good, go deeper and further. 244 00:12:58,680 --> 00:13:02,200 What doesn't feel good, alleviate and call it a day. 245 00:13:04,200 --> 00:13:05,240 That's profound. 246 00:13:05,240 --> 00:13:09,800 There's a lot of profound topics we're going to dive into about what just happened. 247 00:13:10,840 --> 00:13:14,920 First things first, thank you for your service. 248 00:13:16,280 --> 00:13:16,920 Seriously. 249 00:13:16,920 --> 00:13:23,480 It means a lot. I'm just a civilian. You know, and when I say that, not to disrespect us civilians, 250 00:13:23,480 --> 00:13:30,040 but the sacrifices that you go through and the things that you do to make sure that we were safe 251 00:13:30,040 --> 00:13:32,520 and provided for, it means a lot. 252 00:13:33,720 --> 00:13:39,800 And the military background, it's an interesting one because it sounds like it gave you the 253 00:13:39,800 --> 00:13:43,000 evaluation. I can see how it would have been if it was a military service. 254 00:13:43,000 --> 00:13:47,640 It sounds like it gave you the evaluation. I can see how it would have a profound effect 255 00:13:47,640 --> 00:13:53,640 on comprehension analysis, right? And giving you the gift of the opportunity to learn it. 256 00:13:53,640 --> 00:13:57,800 Not that everybody learns it by going through that experience, but you really seem to have honed 257 00:13:57,800 --> 00:14:03,960 that where, again, you're going into a situation where you might die, where the decision matters 258 00:14:03,960 --> 00:14:05,800 a lot to the point of death. 259 00:14:05,800 --> 00:14:09,960 And so you have to consider what should my notes be before you make them. 260 00:14:09,960 --> 00:14:14,600 And you're training daily, monthly, weekly, however much it was, but you were training 261 00:14:14,600 --> 00:14:18,920 your mind for that reality. And then you've been able to take that skill set. 262 00:14:18,920 --> 00:14:23,640 You applied it to corporate. What I find interesting about you, Heather, is that a 263 00:14:23,640 --> 00:14:28,200 lot of my military friends that I've, or people that I've talked to who've been in the military, 264 00:14:28,200 --> 00:14:31,480 they sometimes struggle to come back and transition to society. 265 00:14:32,120 --> 00:14:36,360 I get into a corporate job or become an entrepreneur, many different reasons involved. 266 00:14:36,360 --> 00:14:43,080 But one of the ones that I've seen is common is they either fall into line, they need that 267 00:14:43,080 --> 00:14:47,560 structure of somebody to guide them, or they are sick of it. 268 00:14:48,280 --> 00:14:49,960 They don't want anybody to tell them what to do anymore. 269 00:14:50,920 --> 00:14:56,280 And so you were there in corporate, and it sounds like you were making waves by saying, 270 00:14:56,280 --> 00:14:58,840 hey, why are we doing it this way? You're willing to go against the system. 271 00:14:59,720 --> 00:15:03,320 And you're able to also figure out that, you know what, I'm probably going to be more effective at 272 00:15:03,320 --> 00:15:08,600 this on my own, but there's some depths of leadership. You're not mad about it. You're not 273 00:15:09,800 --> 00:15:14,200 talking bad about the corporate experience. There's just some type of abundance about you. 274 00:15:14,200 --> 00:15:15,720 Can you walk us through that? How did you get there? 275 00:15:18,920 --> 00:15:24,760 Sometimes I feel like it was, oh, but no choice. You live in a world, and I got out of the military 276 00:15:24,760 --> 00:15:34,520 experience and I just started maneuvering through and I found what I enjoyed. There's little pieces 277 00:15:34,520 --> 00:15:38,200 of different things, and I like to see the beauty. And when you show up, you're like, 278 00:15:38,200 --> 00:15:40,760 what am I enjoying today? What were some of those? 279 00:15:40,760 --> 00:15:48,040 Oh, customer experience. Huge customer experience. Customer journey is always one. And I spent four 280 00:15:48,040 --> 00:15:54,280 years working at Enterprise Rent-A-Car. And they're huge on it. And with them, 281 00:15:54,280 --> 00:15:59,320 it was seeing the way that they empowered management and even the employees to be able to 282 00:16:00,120 --> 00:16:03,960 help out with the customer experience and the customer journey without having to go and being 283 00:16:03,960 --> 00:16:08,920 like, hey, this person had a bad experience. Can I do this? You can take it upon yourself 284 00:16:08,920 --> 00:16:14,680 and just make the decision to support the cause and to create this experience for them. 285 00:16:15,320 --> 00:16:21,880 And then when I went into education, while I was working on my master's degree, I went into and I 286 00:16:21,880 --> 00:16:27,720 was helping people enroll in education. And from there, there's a space of time between when you 287 00:16:27,720 --> 00:16:32,280 sign up to when you start. And this is like with most coaching programs, right? Like where people 288 00:16:32,280 --> 00:16:36,360 and people sign up to when they start, like depending on when it goes. But it was interesting 289 00:16:36,360 --> 00:16:43,400 because once they sign up until they start, there's this time period. And it's like, how do we create 290 00:16:43,400 --> 00:16:47,080 this experience? And it was just being able to touch those lives and keep them excited about the 291 00:16:47,080 --> 00:16:53,560 prospect of what they chose to enroll in and how those systems would be put in place and the same 292 00:16:53,560 --> 00:17:00,200 thing. So then from there, I went to like logistics and it's like I was in over the road logistics. 293 00:17:00,200 --> 00:17:03,880 So when you're driving by and you see those trucks on the road and they're just shipping, 294 00:17:03,880 --> 00:17:08,840 right? Everything from containers on the water to trucks over the road. And you're literally selling 295 00:17:08,840 --> 00:17:14,120 to a customer over and over and over and over again, because once they're your customer, 296 00:17:14,120 --> 00:17:17,880 that doesn't mean that they're going to ship their next shipment with you. So you have to provide 297 00:17:17,880 --> 00:17:23,640 value, customer service, support communication. And it was just something about the feeling of 298 00:17:23,640 --> 00:17:28,600 providing that value that always excited me. And what I like to have it roll over to was then the 299 00:17:28,600 --> 00:17:34,600 value of how are we supporting people that work with us? Like, why is it only customer centric? 300 00:17:34,600 --> 00:17:39,800 How are we providing support, direction, onboarding, like for the people that are working 301 00:17:39,800 --> 00:17:44,200 within the organization too? And that's when I started to play with how is the organization set 302 00:17:44,200 --> 00:17:51,800 up? What are we doing that doesn't make sense? How do we have these different locations talk to each 303 00:17:51,800 --> 00:17:57,720 other and communicate? And from there, once I started on my own seeing like all the under use, 304 00:17:59,000 --> 00:18:02,360 we weren't using a lot of the technology that was available, like corporate America doesn't. 305 00:18:02,360 --> 00:18:07,000 It's just they don't do it a majority of the time. And when I saw that, like what the options were, 306 00:18:07,000 --> 00:18:12,440 I was like, man, the creativity and the opportunities, like instead of making people 307 00:18:12,440 --> 00:18:17,880 work more, I never understood why we didn't utilize technology to help our people work less 308 00:18:19,080 --> 00:18:23,960 within corporate America. So that was really a big, I was like, because that was even in the 309 00:18:23,960 --> 00:18:28,520 military where things didn't make sense. We're like, we want you in the motor pool, which I was a 310 00:18:28,520 --> 00:18:34,280 mechanic. Yes, I was. So when we're in the motor pool, we're like, we want you in here, even if 311 00:18:34,280 --> 00:18:40,840 you're not doing anything, just because. And to me, I'm like, that does not make sense. Like 312 00:18:40,840 --> 00:18:44,520 there's going to be times where we have to stay late and we have to do things longer. 313 00:18:45,160 --> 00:18:50,200 Why not on the opportunities where we don't, you tell us to go live our best lives or leave for two 314 00:18:50,200 --> 00:18:55,160 hours and then come back or whatever it is. So I just started to know that notice that there was 315 00:18:55,160 --> 00:19:01,720 these like little things and just the opportunity to like help people each day. Like how can I serve? 316 00:19:01,720 --> 00:19:07,720 How can I help you? Whether it's a customer or somebody that I was working with, that's what 317 00:19:07,720 --> 00:19:11,960 really, cause it was all about just helping. And there was the same thing just kept going over. 318 00:19:11,960 --> 00:19:16,120 And as long as I was able to do that, it was exciting for me each day. It was the days when 319 00:19:16,120 --> 00:19:20,840 I couldn't help when I felt like things were off and like everything went awry that I was like, man, 320 00:19:21,400 --> 00:19:24,600 like what could we have done different? That would have made this whole much better. 321 00:19:24,600 --> 00:19:30,920 Right. I love that. And so you have this appreciation for the good that's there. 322 00:19:31,720 --> 00:19:35,240 And at the same time, the appreciation for the opportunity to optimize it. 323 00:19:35,960 --> 00:19:40,840 You also seem to communicate that much better than I did 12 years ago when I was starting to 324 00:19:41,640 --> 00:19:47,560 really open my mouth too much about things. So good for you. I've got goals. 325 00:19:47,560 --> 00:19:53,800 So the high means like, please Jackson, like take some notes, man, be nicer about your, 326 00:19:53,800 --> 00:20:01,320 about your feedback. So the, all right. So we, we covered a lot of the learning experience on that. 327 00:20:01,320 --> 00:20:07,800 And it sounds again, like the, so the opportunity is let's utilize technology in order to improve 328 00:20:07,800 --> 00:20:12,840 lives, not in order to get in the way of the lives. And that's what often happens with technology. 329 00:20:12,840 --> 00:20:19,480 It gets implemented in a way where it's interrupting the consumer experience and the humanity 330 00:20:19,480 --> 00:20:24,040 rather than contributing to pulling the humanity together. I would say Stream Yard is an example 331 00:20:24,040 --> 00:20:29,160 of pulling humanity together in a great way. Right. So here we are able to produce this podcast, 332 00:20:29,160 --> 00:20:33,480 able to get out there, able to connect with each other. And it's actually quite easy to set up. 333 00:20:34,200 --> 00:20:37,880 And so it's, it's one of those opportunities where it's like the technology has empowered 334 00:20:37,880 --> 00:20:41,160 us to make friends throughout the world. And so it's like, you know, 335 00:20:41,160 --> 00:20:46,200 it's a way that, that streamlines a process that while it's not in person, it's as close 336 00:20:46,200 --> 00:20:52,200 to in person as, you know, I've ever experienced. So you're, you're looking at these systems, tools, 337 00:20:52,200 --> 00:20:57,720 opportunities for business owners to say, okay, where can we eliminate some of the friction 338 00:20:58,440 --> 00:21:02,520 that exists in these processes so that people have a smooth process of moving forward. 339 00:21:02,520 --> 00:21:08,600 And I absolutely love that shifting gears, corporate to business ownership. That's a big 340 00:21:08,600 --> 00:21:14,920 jump for people. I mean, it's like, whoa, you go from enterprise, you know, to, and renting cars 341 00:21:14,920 --> 00:21:20,520 out to people to the pathway that got you to where you got to, but let's get right to the doubts, 342 00:21:20,520 --> 00:21:25,640 fears, or certainty that you had with going into entrepreneurship and making that jump as a 343 00:21:25,640 --> 00:21:29,400 visionary to, you know what, and did you know you wanted to be an entrepreneur? Did you call 344 00:21:29,400 --> 00:21:32,520 yourself a business owner? Did you call yourself a freelancer? You know, I went through a whole 345 00:21:32,520 --> 00:21:37,400 series of titles before I finally accepted the entrepreneurship program. And I was like, 346 00:21:37,400 --> 00:21:43,560 I finally accepted the entrepreneurship one. Oh, my journey is so funny. And you're going to be 347 00:21:43,560 --> 00:21:46,520 like, Heather, I thought you were more calculated than that. And you like, you actually took time 348 00:21:46,520 --> 00:21:54,040 to sit back. What had happened was I never thought about being an entrepreneur. It was not in my 349 00:21:54,040 --> 00:22:00,440 family. I thought I was going to grow in corporate America. I envisioned myself being CEO of some big 350 00:22:00,440 --> 00:22:04,760 corporation. Like I was going to be in charge of something. It was fine. It would have happened. 351 00:22:04,760 --> 00:22:15,400 However, I happened to be in Nashville. And I was at the Gaylord in Nashville, and I think it was 352 00:22:15,400 --> 00:22:21,720 2018, 2019, something along that line. And Funnel Hacking Live was there. And I was there for a whole 353 00:22:21,720 --> 00:22:27,000 different conference. And so I'm hearing all these crazy people screaming. And I'm like, 354 00:22:27,000 --> 00:22:33,560 what is going on? So I go and talk to them. And I talked to a couple people. So then I made the 355 00:22:33,560 --> 00:22:38,600 mistake of going back to my room and Googling. And Russell Brunson told me I could take over the 356 00:22:38,600 --> 00:22:46,200 world. So I had never really been in... With a potato gun. Correct. I know. It's funny, like you get to know all 357 00:22:46,200 --> 00:22:53,480 the stories. But technology was not my jam. Like I joined Facebook because my parents did when I had 358 00:22:53,480 --> 00:22:57,880 kids, because that was an easier way for me to update them with what was going on. Absolutely. 359 00:22:57,880 --> 00:23:02,360 We weren't really using email autoresponders. And the only thing I thought about websites was you 360 00:23:02,360 --> 00:23:07,640 needed to know how to code. And I'm like, not happening. That's not my jam. So although I do 361 00:23:07,640 --> 00:23:17,960 tech, I don't code. But for me, seeing the possibility of being able to create your business 362 00:23:17,960 --> 00:23:24,920 online without having to have a huge team and pay a bunch of people to do all... For me, it was like, 363 00:23:24,920 --> 00:23:29,560 that was the initial part. So I'm like, to start that part. And I was like, okay, let me figure it 364 00:23:29,560 --> 00:23:37,240 out. So I Googled it. Two months later, quit my job. Single parent of two kids at the time, 365 00:23:37,240 --> 00:23:43,080 quit my job, drained my 401k. Had no idea what people were going to want to pay me for in my 366 00:23:43,080 --> 00:23:48,120 own business. I just started going. And I was learning. And I was like, I just don't want to 367 00:23:48,120 --> 00:23:54,680 work 24 seven anymore. I don't want to be sitting at a table with my kids trying to eat dinner and 368 00:23:54,680 --> 00:24:01,240 have to take a work call. I don't want to miss things anymore. I want my own life. I want to 369 00:24:01,240 --> 00:24:06,840 create something where I can be home and I can do things that I enjoy and not like all the others. 370 00:24:07,400 --> 00:24:14,840 So did that. Then went to Funnel Hacking Live as a participant a year later. And then COVID just 371 00:24:14,840 --> 00:24:20,120 destroyed the world. We were like, everything paused. The weird thing was that was perfect 372 00:24:20,120 --> 00:24:28,840 timing because everybody was then going online. And I just kept seeing what, once again, what 373 00:24:28,840 --> 00:24:34,600 feels good, I did more of that. And what didn't feel good, I did less of that. And then I just 374 00:24:34,600 --> 00:24:40,920 kept investing in myself and being like, how do I create something? And little by little, I was like, 375 00:24:40,920 --> 00:24:48,200 oh, like, I'm really good at this. Like I taught myself in a span of not even a year, like everything 376 00:24:48,200 --> 00:24:55,800 from like many chats, Zappier, ClickFunnels, LeadPages, Kajabi. And then there's so much more, 377 00:24:56,360 --> 00:25:00,920 like GroupConvert, all the other different things. Like any platform that's a SaaS platform, I'm like, 378 00:25:00,920 --> 00:25:08,840 if it's a SaaS, it's fine. I can work it. And then from there, it was just opting into people's stuff, 379 00:25:08,840 --> 00:25:14,840 like seven and eight figure business owners, and really seeing the journey that they take people 380 00:25:14,840 --> 00:25:20,360 on. And I'm like, oh, like, I see the touch points. I see the things, like, I know why you do this. 381 00:25:20,360 --> 00:25:24,600 And sometimes I even send them unsolicited advice. I'm like, hey, this thing is broken. 382 00:25:25,880 --> 00:25:30,920 Can you fix it? But and then I realized, like, well, I'll hang around with other coaches and 383 00:25:30,920 --> 00:25:34,360 course creators that were not in that realm. I'm like, they're once again, the visionaries, 384 00:25:34,360 --> 00:25:42,680 they're great at what they do. This piece, they don't even know about it. Like they don't see the 385 00:25:42,680 --> 00:25:47,720 same stuff that I see. So like, for me, I was just able to put it together. And then next thing, 386 00:25:47,720 --> 00:25:52,280 you know, that's what I was doing. I was like, I love this. I could do this all day. Like, 387 00:25:53,000 --> 00:25:57,640 getting on my tech calls with my clients where we're like, getting in there and like connecting 388 00:25:57,640 --> 00:26:03,560 that, oh, like energy, just, it just lights me up. Yeah. And then next thing, you know, my eight 389 00:26:03,560 --> 00:26:08,280 year old is building a Wix website, writing out email, like, I'm like, I'm teaching them all the, 390 00:26:08,280 --> 00:26:15,800 and they're like, mom, this is great. And I'm like, I know, but I had no, no clue until it happened. 391 00:26:16,520 --> 00:26:20,520 Right. And school didn't know how to teach us these things. You know, people say these things 392 00:26:20,520 --> 00:26:24,200 aren't taught in school and they get all feisty about it. And it's like, well, no, duh. Like they, 393 00:26:24,200 --> 00:26:28,200 there's a lot of fundamentals of life, you know, that they're trying to establish and 394 00:26:28,200 --> 00:26:34,840 report curriculums. And, you know, they're, they're not making money the way that we might 395 00:26:34,840 --> 00:26:41,400 think they are, I guess. And all these, these teachers to figure everything out. So if we're 396 00:26:41,400 --> 00:26:46,760 not, if we're not educating our children about the opportunities that exist that are on the forefront, 397 00:26:46,760 --> 00:26:50,600 right. We're the pioneers as parents to figure that out. So that's so cool that you're 398 00:26:50,600 --> 00:26:56,280 incorporating. I was just talking to somebody about how finally I'm paying attention to ChatGPT 399 00:26:56,280 --> 00:27:00,600 at a bigger level. And I'm so surprised I'm saying that on this podcast because I'm like, 400 00:27:00,600 --> 00:27:08,280 I'm judging you a little bit right now. I love ChatGPT. Well, see, and I was, I don't like fads. 401 00:27:08,280 --> 00:27:12,760 And so last year I started playing with it and I was like, this is pretty awesome, you know, and I, 402 00:27:12,760 --> 00:27:17,480 but I don't want to get distracted. I'm productive. That's why I'm profitable, right? I need the same 403 00:27:17,480 --> 00:27:21,960 productivity more. So I learned about it enough to, and I started seeing news on about like crazy, 404 00:27:21,960 --> 00:27:27,160 like stupid fad. I mean, I don't, I don't listen to mainstream news very carefully, but it stayed 405 00:27:27,160 --> 00:27:32,680 around so long. And then Charlie Chang at the Kajabi event, he was there and all of a sudden 406 00:27:32,680 --> 00:27:36,600 he pops up on my YouTube while I'm watching something about podcasting. And he's talking 407 00:27:36,600 --> 00:27:41,240 about 15 tips on how to use ChatGPT and kind of blew my mind. This just happened two nights ago. 408 00:27:41,240 --> 00:27:46,760 And so I sent, I sent it all to my team and I said, okay, guys, you guys need to really start 409 00:27:46,760 --> 00:27:50,200 paying attention to ChatGPT, how it can help us with translation and this and that and the other. 410 00:27:50,200 --> 00:27:57,720 But you, you know, like what you're doing with your kids, again, just doubling down on that for 411 00:27:57,720 --> 00:28:01,640 the parents who are listening, you know, like I'm going to be talking to my kids about ChatGPT, 412 00:28:01,640 --> 00:28:07,480 you know, and let them like, let them play with it and see how this thing is going to incorporate 413 00:28:07,480 --> 00:28:13,160 into their lives because it's like the internet itself. And if they get ahead of that curve, 414 00:28:14,920 --> 00:28:19,000 like you have with SaaS companies, you know, and your different systems, 415 00:28:19,000 --> 00:28:25,080 then you become an intrinsic value in terms of your skills and services beyond just the 416 00:28:25,080 --> 00:28:29,240 fact that you're a human being. Like now you've got an unfair advantage of the market. So thank 417 00:28:29,240 --> 00:28:34,680 you for bringing that up. Oh yeah. And it's funny because usually I always call myself like, 418 00:28:34,680 --> 00:28:38,040 I was never an early adapter. Like when it comes to things like iPhones, don't, I'm not 419 00:28:38,040 --> 00:28:42,120 setting a line for it and all the other things like when NFTs happen and all that, like I weighed, 420 00:28:42,120 --> 00:28:46,600 I was like, I did not get into that. I know what it is. I understand it. Couldn't get into it. 421 00:28:46,600 --> 00:28:51,400 But for some reason, as soon as I started seeing stuff with ChatGPT, I was like, Ooh, 422 00:28:51,960 --> 00:28:57,240 because I know what slows me down. And here's the thing with that. So for you, that would have been 423 00:28:57,240 --> 00:29:02,600 a distraction for me was an accelerant. Right. Exactly. And yeah, but then there's also other 424 00:29:02,600 --> 00:29:08,440 platforms that do it. So what I noticed, so when we were in Austin, I had two events. And so after 425 00:29:08,440 --> 00:29:13,400 I left Kajabi, I went to the event that I'm going to mastermind with to their live event. And we had 426 00:29:13,400 --> 00:29:19,800 the CMO of Jasper there, amazing conversation going over AI and everything like that. And I legit 427 00:29:19,800 --> 00:29:25,720 went up to him and I was like, and once again, everyone has a different user experience preference. 428 00:29:26,840 --> 00:29:30,760 So the way that you pick a platform is based off of how you like to work, how your mind works, 429 00:29:30,760 --> 00:29:34,920 your user experience. They all do the same thing. They're just a little bit different. And I went 430 00:29:34,920 --> 00:29:41,960 up to him and I was like, um, tried Jasper years ago, didn't like it, hate the user experience. 431 00:29:41,960 --> 00:29:46,040 And it was funny because I even after he was talking about what they were implementing with it, 432 00:29:46,040 --> 00:29:51,000 I was like, let me give it another go and got in a free trial. And I was like, no, like for me, 433 00:29:51,000 --> 00:29:56,600 chat GBT is the quickest way to just ask it a question, get feedback and get information 434 00:29:56,600 --> 00:30:02,600 without having to go down like a seven day rabbit hole of trying to figure out how to use the, 435 00:30:02,600 --> 00:30:08,760 like how to really make the most of it. Right. And yeah, like the beauty of it is like what, 436 00:30:08,760 --> 00:30:13,320 but you can create with it. And then with the plugins, there's like 49 pages of plugins on 437 00:30:13,320 --> 00:30:19,080 that sucker right now, which is crazy because about a month ago there was only like 16 pages. 438 00:30:19,800 --> 00:30:23,160 Well, that's what's cool about too, about what I love about your skillset and how you approach it 439 00:30:23,160 --> 00:30:29,720 is you seem to be very system agnostic. Um, and you know, you're looking for the best tools for 440 00:30:30,200 --> 00:30:34,280 the, you know, the sake of the people that you serve. And I have the same style of approach. 441 00:30:34,280 --> 00:30:38,920 It's like, I love Kajabi. Don't get me wrong. I love it. I love it. Now with the culture, I'm like, 442 00:30:38,920 --> 00:30:44,600 oh my gosh, this is amazing. I want this company to win. And at the same time it's business. It's 443 00:30:44,600 --> 00:30:49,000 not personal. If they get behind the times, if they're not using what they need to, we're going 444 00:30:49,000 --> 00:30:53,240 to move to the platforms that are necessary to again, further connect humanity with what we're 445 00:30:53,240 --> 00:30:59,560 doing. And that's not a threat. That's a reality. We need to be moving towards what is optimized for 446 00:30:59,560 --> 00:31:06,760 everybody's greater good and success. So, um, and I, I don't mind people who have that allegiance and 447 00:31:06,760 --> 00:31:11,080 loyalty of like, Hey, I'm not looking anywhere else. But again, to see somebody who's passionate 448 00:31:11,080 --> 00:31:16,280 about the experience itself, not just the platform. That's what, that's what I hope again, everybody 449 00:31:16,280 --> 00:31:22,520 listening gets to hear is it's, you know, you're somebody who is going to be looking at the stock 450 00:31:22,520 --> 00:31:28,200 market as a whole, so to speak of assets that exist for businesses and constantly looking at 451 00:31:28,200 --> 00:31:34,360 it. Is this going to help my client or not? And then suggest accordingly to, to the needs of those 452 00:31:34,360 --> 00:31:39,720 you serve. So, so cool. I didn't really give you a question there, but I'm like, no, you're good. 453 00:31:39,720 --> 00:31:45,240 I'm like, get it. That's fine. Go ahead. Love it. I'm loving what you're putting out there. So, um, 454 00:31:45,240 --> 00:31:49,320 let's see here. So on Facebook, I thought this was also cool. You've got, you got the opt in here. 455 00:31:49,320 --> 00:31:55,400 If we scroll down, hi me a little bit to that post. Um, the next post down there, it's got 800 456 00:31:55,400 --> 00:31:59,720 something comments on it for people who are saying, Hey, um, you know, we would love to have this. 457 00:31:59,720 --> 00:32:05,160 This is that eight email sequence, um, to install for the six figure coaching clients who are looking 458 00:32:05,160 --> 00:32:12,040 to fully automate again, not to become robots, not to completely eliminate the need to talk to human 459 00:32:12,040 --> 00:32:17,640 beings or work with human beings, but to on, to fully automate the onboarding and upsell process. 460 00:32:17,640 --> 00:32:23,720 And here's my take on that. Um, if the process of onboarding goes that smoothly and the upsell 461 00:32:23,720 --> 00:32:29,960 process goes that smoothly to where I deliver a first-class experience, um, you know, to the 462 00:32:29,960 --> 00:32:35,240 prospect and to the client on the front end, how much happier are they going to be when they 463 00:32:35,240 --> 00:32:39,480 actually do interact with me and I show up ready to go, not stressed by systems, not stressed by 464 00:32:39,480 --> 00:32:44,200 the process, not having to tell them all the basics. Um, that's what I see happening is you're 465 00:32:44,200 --> 00:32:51,640 creating raving fans. Um, so what, uh, what books would you recommend? 466 00:32:51,640 --> 00:32:57,640 To help the audience or YouTube channels or courses, whatever mechanism you've utilized, 467 00:32:57,640 --> 00:33:01,720 what would you recommend people study to understand how to enhance the customer experience? 468 00:33:02,680 --> 00:33:09,320 Ooh, the fun stuff. So one of my favorite words, so, um, I like, and I always, I hope I never 469 00:33:09,320 --> 00:33:11,640 butcher the name, but near E-all's hooked. 470 00:33:12,760 --> 00:33:13,240 Hooked. 471 00:33:13,240 --> 00:33:13,880 Hooked. 472 00:33:13,880 --> 00:33:14,840 I'm looking it up now. 473 00:33:14,840 --> 00:33:19,560 And especially for those that you have, and this is where I really got into, 474 00:33:19,560 --> 00:33:23,400 those touch points and that experience and how do we bring people back in? So when people are 475 00:33:23,400 --> 00:33:29,080 signing up to work with us, right. And the way that he discusses it is more to with like apps 476 00:33:29,080 --> 00:33:35,080 and stuff like that. To me, I translate it into programs and delivery. And I'm like, okay, 477 00:33:35,080 --> 00:33:41,400 somebody signs up for your program, whether it's hands-on done for you, or even a course, 478 00:33:42,200 --> 00:33:46,920 how are we always bringing them back in to get them hooked to always log in? 479 00:33:46,920 --> 00:33:49,960 Like how many times have you bought in something barely got an email and completely forgot you 480 00:33:49,960 --> 00:33:52,440 opted into a thing and you don't go back and you use it. 481 00:33:52,440 --> 00:33:53,480 First world problems. 482 00:33:53,480 --> 00:33:58,280 Correct. But yes. So, right. Um, but 483 00:33:58,280 --> 00:34:02,920 I wasn't until Brendan Burchard, you know, you were there for it. We're in the VIP and he's like, 484 00:34:02,920 --> 00:34:05,160 and this is my funnel. And I was like, I bought that. 485 00:34:05,160 --> 00:34:05,660 Yep. 486 00:34:07,160 --> 00:34:09,880 It was good, but I like, I barely looked at it, you know? 487 00:34:09,880 --> 00:34:14,040 And that's the thing. Like if we remind people to come back through and be like, hey, you have 488 00:34:14,040 --> 00:34:19,160 this thing and here's what I recommend to you on like day two, you're bringing them back in to 489 00:34:19,160 --> 00:34:24,280 where eventually there it's like a habit of, oh, I, I remember that I can log into that and get an 490 00:34:24,280 --> 00:34:29,000 answer to X, Y, and Z question. Right. So hooked is really, really good. And I love it at the 491 00:34:29,000 --> 00:34:33,720 beginning where they're like, um, we hope that uses, you know, this information for good and not evil. 492 00:34:33,720 --> 00:34:37,000 Right. So you were not getting people hooked to the wrong things. Like when you talk about 493 00:34:37,000 --> 00:34:42,280 algorithms, right. And stuff along that line. But how do we, you know, 494 00:34:42,280 --> 00:34:48,520 how do we capture their attention from the beginning to keep them coming back and keep them 495 00:34:48,520 --> 00:34:53,320 engaged and keep them working with us. So that was my, so that was a really big touch point thing 496 00:34:53,320 --> 00:34:58,520 for me when it came to, especially with like a majority of my clients, they're high ticket coaches, 497 00:34:58,520 --> 00:35:04,600 but they supplement with a course. So how do we make sure your people notice like in the military, 498 00:35:04,600 --> 00:35:08,280 one thing that we were always taught when you have a question, did you look three other places 499 00:35:08,280 --> 00:35:12,280 before I went to my NCO and ask them like the question, that's the first question. They're like, 500 00:35:12,280 --> 00:35:17,240 where else did you look for this information? So for me, for some reason, I get excited about 501 00:35:17,240 --> 00:35:21,880 teaching people how to find that information. And then from there, how to take that information and 502 00:35:21,880 --> 00:35:27,320 come to a call and ask a specific question based off of that. So you can move faster. So that's, 503 00:35:27,320 --> 00:35:31,720 that's one that I just really, really love and have a good time. 504 00:35:31,720 --> 00:35:36,120 I'm actually going to show it for a minute and I'm actually going to buy it. Um, 505 00:35:36,120 --> 00:35:40,120 while we're talking, because I, there's a couple of reasons why it's not just the fact that the 506 00:35:40,120 --> 00:35:44,280 book was referenced, um, that I have a system for how I buy books, but we'll, we'll talk, 507 00:35:44,280 --> 00:35:49,720 we'll talk about why this book is going right into my audible, um, in just a second. But you also 508 00:35:49,720 --> 00:35:55,160 mentioned the fact that they break down in the book about the, not using this stuff to do evil, 509 00:35:55,160 --> 00:36:01,720 right? It's a resource, right? It's a resource. You can use fire to, to burn things and destroy. 510 00:36:01,720 --> 00:36:06,040 You can use fire to create light. Um, you know, there, there's so many great things you can do 511 00:36:06,040 --> 00:36:10,040 with resources, so many bad things. It's up to you, the user to decide how you're going to use it. 512 00:36:10,040 --> 00:36:16,600 Um, and I think it's so important and, um, I don't mean to, this is not a burn, but again, 513 00:36:16,600 --> 00:36:20,360 back to that optimization. And I love that you went up to that, that, uh, I don't know which one 514 00:36:20,360 --> 00:36:23,640 you were talking to, but you wanted to me to say that, oh, Jasper, um, you know, like love this, 515 00:36:23,640 --> 00:36:29,080 love this, hate this. Um, right. Bill Gates says that you're the people who hate your product in 516 00:36:29,080 --> 00:36:34,040 your service. Like you gotta listen carefully. Like they are giving you a golden gift of how 517 00:36:34,040 --> 00:36:38,600 to improve. Um, and if you can not take it personal, you know, not get offended by it, 518 00:36:38,600 --> 00:36:43,000 but hear them out and understand you can probably like, and I'm adding to his words, 519 00:36:43,000 --> 00:36:47,000 but you can then start to optimize and create something that they could love and would love. 520 00:36:47,000 --> 00:36:52,920 So Brendan did an excellent job at the conference of teaching us about his super simple five slides. 521 00:36:52,920 --> 00:36:56,680 Um, right. He's a very good teacher and I was really excited. I came home and I was like, 522 00:36:56,680 --> 00:37:02,040 all right, let's get this deadline sequence in place. Let's get this process in place and let's 523 00:37:02,040 --> 00:37:07,320 make sure to model what Brandon's doing. And you know, this again, it's going to sound like a roast, 524 00:37:07,320 --> 00:37:11,800 but it's, it's just me exposing the reality of his funnel. And it, it really irked me. And I was 525 00:37:11,800 --> 00:37:17,560 like, man, how do I, how do I sit with this? Because I go and look at his process and I'm going to 526 00:37:17,560 --> 00:37:24,600 share my email here. Um, the legends help you build your personal brand 72 outer notice, right? It's 527 00:37:24,600 --> 00:37:29,320 all about helping people understand the scarcity and it's get 50% off and you get, you know, 528 00:37:29,320 --> 00:37:33,720 you can only get it as one time offer for one 97. And so I clicked the link and it's now weeks and 529 00:37:33,720 --> 00:37:40,440 weeks later and I can still buy the damn thing. That is a reputation destroyer. And I don't care 530 00:37:40,440 --> 00:37:45,240 what level you are. I'm like that, and he didn't, he probably doesn't mean to maybe he's made a 531 00:37:45,240 --> 00:37:49,080 mistake with it, but we've got to be careful. Um, with how we're putting things out there because, 532 00:37:49,080 --> 00:37:52,360 and I really like him. We're still, I'm still excited to go to his conference. Um, I'm going 533 00:37:52,360 --> 00:37:56,520 to be there champion in the way. Like he's a, I think he's a great guy. I love him. And, 534 00:37:56,520 --> 00:38:02,120 and I hope that he optimizes this because that's that type of thing that people, it's hard not to 535 00:38:02,120 --> 00:38:07,400 say like, wow, like that's an evil move. He made me buy this. Um, you know, when, uh, let me see 536 00:38:07,400 --> 00:38:12,760 her share this tab. I didn't do that. There we go. So here's that offer $197. And it's like, man, 537 00:38:12,760 --> 00:38:18,920 if he optimized this right to where it had a legitimate sense of scarcity, then now he's not 538 00:38:18,920 --> 00:38:23,880 throwing his reputation on the bus, but he's making sure that his user experience is truly 539 00:38:23,880 --> 00:38:29,480 authentic. And so I'm, I'm, I'm just like dying to read this book because, um, that's, that's, 540 00:38:29,480 --> 00:38:35,560 those are the principles I want to keep building on, but here's why there's 8,000 ratings on this 541 00:38:35,560 --> 00:38:43,560 book and how to build a habit forming products. If you can turn your product into a healthy habit. 542 00:38:43,560 --> 00:38:50,760 There we go. We got it. We're good to go. So then you can allow people to start, you know, 543 00:38:50,760 --> 00:38:56,680 adopting a way of life more than, you know, a product itself or more than just a system. 544 00:38:56,680 --> 00:39:02,840 They're actually making a behavioral change. Um, and so the concept of, I was like, oh my goodness, 545 00:39:02,840 --> 00:39:08,760 this is gamification, but not based on, again, by saying games, but based on, again, a little 546 00:39:08,760 --> 00:39:12,680 bit of a higher principle, in my opinion of the habit. Maybe they're not, maybe they go hand in 547 00:39:12,680 --> 00:39:19,000 hand. I like being playful too. Um, but my mind is now racing things to you. Um, so I appreciate, 548 00:39:19,000 --> 00:39:22,360 I appreciate that a lot. Oh, a hundred percent. You're going to love it. I already have a feeling 549 00:39:22,360 --> 00:39:25,800 you're going to read through it and you're like, Ooh, what do I want to play with an implement? 550 00:39:25,800 --> 00:39:30,360 Like every five minutes, just so you know, like that's me and reading. I'm like, I take forever 551 00:39:30,360 --> 00:39:34,840 because I'm, I'm consuming it, but I almost like memorize the book and the process. I've been going 552 00:39:34,840 --> 00:39:39,400 back and rereading because that was one thing I learned recently is like taking the first, 553 00:39:39,400 --> 00:39:42,360 like read the first three chapters and then I'll go back and read the same three chapters again, 554 00:39:42,360 --> 00:39:47,080 before I even move on and then I'll reread it. So yeah, there's certain ones. So once like I have 555 00:39:47,080 --> 00:39:53,080 friends that read tons of books and I'm just like me, no slower. And I'm like, what's the one 556 00:39:53,080 --> 00:39:58,280 specific thing that I want to learn right now and how do I take action and implement on it? And it's 557 00:39:58,280 --> 00:40:03,960 so much fun. I love it. Yeah. I take notes, um, I'm like, I'm like, I'm like, I'm like, I'm like, 558 00:40:03,960 --> 00:40:09,800 I take notes as they read or I'll send audio clips to my team. Um, also delegate books, um, right. 559 00:40:09,800 --> 00:40:14,840 And, and allow them to read it and then share back the recap with me of what, how it applies to us. 560 00:40:14,840 --> 00:40:19,880 And so there's, there's a lot of ways we can consume, uh, the information now back to the 561 00:40:19,880 --> 00:40:24,440 ethical offers. I was just finding with, uh, Ashley of the TAO publishing. Um, and she's 562 00:40:24,440 --> 00:40:29,400 absolutely amazing. She's one of my best students of all time, um, to, to become an entrepreneur. 563 00:40:29,400 --> 00:40:36,760 And we're talking about this ethics of scarcity as well. And she said, oh, like, like Amazon has a 564 00:40:36,760 --> 00:40:42,040 great system in place. Um, and she starts teaching me about how Amazon for their books, caps your 565 00:40:42,040 --> 00:40:48,600 ability to provide discounts, um, for certain periods in certain ways. And I was like, Oh my 566 00:40:48,600 --> 00:40:52,920 gosh, like that's the model. That's the model I've been, I've been missing and wanting. And so 567 00:40:52,920 --> 00:40:57,240 we're creating this thing called powerfully ethical scarcity. Um, and we're going to take 568 00:40:57,240 --> 00:41:01,880 and why it's not because Amazon's not evil. I don't, I don't get in the whole good versus evil 569 00:41:01,880 --> 00:41:09,400 battles, but it's because they're so regulated at that level. They've created a model that has been 570 00:41:09,400 --> 00:41:14,920 tested with hundreds of millions, if not billions of dollars of user experience to know that this 571 00:41:14,920 --> 00:41:21,720 is a scarcity play that people will appreciate and that they're used to, which again, if you can, 572 00:41:21,720 --> 00:41:26,680 if you can build that model into what you do now, you're, you're building with the best of them, 573 00:41:26,680 --> 00:41:32,120 so to speak. But if we can take that and one up it even better. Oh, I mean, that's what I look 574 00:41:32,120 --> 00:41:37,880 like. All right. Can I take that concept and then improvise it, you know, optimize it to move to 575 00:41:37,880 --> 00:41:42,520 that next level? Like, awesome. So you're going to be one of those secret weapon people that I turn 576 00:41:42,520 --> 00:41:47,640 to. And I'm like, Hey, how do I, you know, what would you do to this? What would you do to improve 577 00:41:47,640 --> 00:41:52,040 it? Is that fair? Oh, that's a hundred percent fair. I'm too, I love playing. I'm like, to me, 578 00:41:52,040 --> 00:41:55,640 I'm like, that's what I put on my head. And I'm like, I sit there and I just geek out. 579 00:41:55,640 --> 00:41:59,000 But one thing, and this is like with anything, and when it comes to scarcity and like what you 580 00:41:59,000 --> 00:42:03,640 said, it's like, what feels good, right? Like for you, what you saw when you were able to still get 581 00:42:03,640 --> 00:42:09,720 the same thing, although it was past 72 hours, like how did that, that made you feel some kind of way? 582 00:42:12,280 --> 00:42:16,840 So for me, like, and this is where everybody has their own thing, like, and I've had conversations 583 00:42:16,840 --> 00:42:21,800 with individuals where they've asked me, they're like, do you discount? I'm like, I don't, I don't 584 00:42:21,800 --> 00:42:30,120 ever, ever discount. But what I do is provide. So what I found that feels good for me is, 585 00:42:30,680 --> 00:42:34,120 because especially there's people that like to pay in full and if they pay in full, they're like, 586 00:42:34,120 --> 00:42:38,520 what's the added value? Do I get a discount? And that's when I really had to sit with it and be 587 00:42:38,520 --> 00:42:43,080 like, what does that feel like for me? But also what does that feel like for them? Like, is my 588 00:42:43,080 --> 00:42:49,160 services not good as much if they pay in full what they're delivering? So what I felt gave the most 589 00:42:49,160 --> 00:42:53,880 sense and this is where you get to play with it as a business owner is instead of discounting, 590 00:42:53,880 --> 00:43:00,280 I give them more time in the container. Add value. Yes. I give them additional time 591 00:43:00,280 --> 00:43:04,760 and where we can work on additional things, right? And instead of like to be like that, so 592 00:43:04,760 --> 00:43:08,840 it's just however it plays out, but I feel you on the same way. So it's like for me and like, 593 00:43:08,840 --> 00:43:15,320 when I'm talking about marketing, last minute stuff, like you really have to sit with what feels good, 594 00:43:15,320 --> 00:43:19,080 but I am excited to geek out on the Amazon stuff because I haven't been able to play with that. 595 00:43:19,080 --> 00:43:25,000 And I've been looking at writing a book. So at some point that's going to happen and looking at 596 00:43:25,000 --> 00:43:30,680 the different things, right? It's always like, what's the next logical step, right? So then it's 597 00:43:30,680 --> 00:43:34,840 looking at that when you reach that point, but I would love to geek out on that and take a look at 598 00:43:34,840 --> 00:43:40,840 the flow. A hundred percent. Cool. Awesome. Oh, we will. Oh, absolutely. I'll be excited to have you. 599 00:43:40,840 --> 00:43:45,400 I hope that there's an opportunity. If you have a community too, by all means, let us know about 600 00:43:45,400 --> 00:43:52,280 that. We do have one called first-class businesses. We just started putting the true value together 601 00:43:52,280 --> 00:43:58,920 for that. There's about 60 members right now. So it's baby. I've started, stopped, started, 602 00:43:58,920 --> 00:44:04,600 stopped, shifted. And we just weren't at the point where we knew enough about the principles 603 00:44:04,600 --> 00:44:09,880 of rules for community. Priya Parker, thank you. Right. I think Kajali did awesome with that. 604 00:44:09,880 --> 00:44:16,360 Amazing. I didn't have the full capacity to understand the type of value that was necessary 605 00:44:16,360 --> 00:44:20,280 to pull that together in a way where people could interact in a way that was beneficial for 606 00:44:20,280 --> 00:44:25,800 everybody. And so we're striving to build that. And if you want to join us in there, awesome. 607 00:44:26,440 --> 00:44:30,520 I know we'll be distributing the episode in there. So it's also great for you to get to know people 608 00:44:30,520 --> 00:44:35,240 in there. And I interviewed Pula yesterday. We do the same thing for business. Our business models 609 00:44:35,240 --> 00:44:41,400 are almost identical. And she, for a minute, was like, oh, are we getting away? I was like, no. 610 00:44:41,400 --> 00:44:46,200 I was like, if people want to work with you, that's phenomenal. If you make somebody a billion 611 00:44:46,200 --> 00:44:51,720 dollars and they want to make room for us as a subcontractor, fantastic. If we want to work 612 00:44:51,720 --> 00:44:58,280 with somebody and we want to bring you in, fantastic. I don't have a sense of competitors 613 00:44:58,280 --> 00:45:05,320 in the world. I love to compete, but it's got to be healthy. We have friends in the process. 614 00:45:05,320 --> 00:45:10,200 Otherwise, I don't even want to be around you. So Heather, thank you so much for being here, 615 00:45:10,200 --> 00:45:15,320 for blessings with your time. And we'll, of course, stay in touch. Anybody who wants to reach out to 616 00:45:15,320 --> 00:45:20,920 Heather, Facebook is the best place to reach out to her, she said. I've seen her on LinkedIn as 617 00:45:20,920 --> 00:45:25,000 well. So you're a platform of choice from a customer experience standpoint. I'm sure that 618 00:45:25,000 --> 00:45:30,040 also matters. And then, of course, you can opt in and get that eight email sequence. It can do 619 00:45:30,040 --> 00:45:34,920 wonders when you optimize your funnel in a way that nurtures people forward and allows them to 620 00:45:35,640 --> 00:45:39,240 really connect with your brand before they get to meet you. So Heather, thank you for teaching us 621 00:45:39,240 --> 00:45:43,160 all that you did. And Vision Pros have a fantastic time building this week. We will see you on the 622 00:45:43,160 --> 00:45:51,000 next episode. Bye-bye. Thank you for being here today. I'm really happy that you tuned in to 623 00:45:51,000 --> 00:45:58,360 Vision Pros Live. I'm looking forward to seeing your reactions as these episodes continue to move 624 00:45:58,360 --> 00:46:02,840 forward. We optimize them as the months go by. This is going to get more and more fun. We'll have 625 00:46:02,840 --> 00:46:21,800 more and more engagement as well. We'll invite people to participate in the show. And thank you.