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you're at too. That'll be a lot of fun. So very good. How long

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you been married?

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Married since 2015. So we just had our our what our eight year

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anniversary last month.

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Congratulations. And thank you. How old you look super young.

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Yeah, I'm 38. And everything. So I get a little bit of a different

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range and stuff. But I'm 38. I've been in the

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All right, welcome in to vision pros live with Jackson Calame.

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I'm your show host, we'll be doing interviews for visionary

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entrepreneurs and guest leaders who are building fantastic

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visions out there. I just want to go through some of the things

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that might help you with your vision.

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Hey, hey, happy Friday vision pros. Welcome in. I'm your host

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Jackson Calame. We're on vision pros live on a special bonus

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episode this week, I got a new friend named Jeff Swartz that

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I just couldn't pass up on. I was like, man, I got to get him

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on this show. This is going to be a fun topic. It's one that

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I've known about for marketing for more than 10 years, and been

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looking at on the fringes, but I've never actually tapped into

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the potential of it. I've never seen the technology implemented

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at small businesses. And one of the reasons why it's just been

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too, it's been too ineffective cost wise to implement, those who

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know how to use it super well, are typically working at blue

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chip stock companies like Best Buy, or big retailer out

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outfits. So if you're in the small business space, you only

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ever knew people who kind of dabbled in it, and they never

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really knew what they were doing, to be honest. So with

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that said, I'm excited to talk to him about what that

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technology is. Before we go into that, though, sponsorships,

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we're super happy to be working with epiphany of Rick Meekins of

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epiphany. He is the founder of that company is getting another

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company called converge marketing. He is one of my best

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friends in life and able health.us with Dr. Seth gates as

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well. If you're looking for support for your health,

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definitely check out what we're building over at able health.us

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super great system, especially for those who may have fertility

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issues, you know, who are looking to get pregnant looking

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to expand their families. He's got a really great resource and

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system to help support those who are striving to build their

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families. And then of course, there's the water project. If

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you're not giving back elsewhere, make sure to check

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out what the water projects is up to and help people in the

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world who do not have access to clean water, get the clean water

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that they need. It's super cool. And it's fun to see the impact

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that you have and to see the community build their sand dam

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or build their borehole well and learn how those processes work.

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Super helpful to, you know, to provide that to people. And it

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feels good to so please do that. And without further ado, let's

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bring Jeff on. Hi, mate, Jeff. Thank you so much for being here.

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Yeah, happy to hear Jackson. Awesome, man. So we were talking

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a little bit about your age. Because I just you're so young,

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we need to find out to probably apply them to able health. What

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in the world? What vitamins are you taking? Because you look

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young, but that a genetic singer you like super healthy to

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behind the scenes?

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Probably genetics and a little bit of being healthy. And I I'm

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38. So I also have a five and a seven year old. So the days of

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having the consistent working out and good diet that I used to

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have has deteriorated. And now it's more of a doing it sometimes

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when I'm feeling like I need it and then kind of relaxing. So I

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could do the indoor triathlon in March. But since then, I've been

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enjoying better foods and hanging out with the kids and

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doing a little bit less of the working out. But yeah, the main

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vitamin is vitamin D because I got vitamin D deficiency as I

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get older.

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Hey, well, good to know. Appreciate you, man. And so

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let's talk about this. Let's reveal what this is what we're

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talking about here. So in terms of the Legion technology that's

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been untapped by small businesses, we're actually

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talking about geofencing. And you've got a system that you've

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created called Q jam, in addition to your marketing

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agency, ethic advertising. So let's talk about let's talk

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about Q jam a little bit, we'll have a video to showcase too, so

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people can see exactly how it works. And, and again, this

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geofencing thing has been talked about a lot in the marketing

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world for a long time. But I think most people have no idea

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what it is. So before we dive into ethic advertising agency,

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let's hear about your vision for Q jam.

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Yeah, I think I think a good starting point is to explain a

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little bit about what it is because geofencing is a term

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that's been used in a different couple different ways. And it

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has been technology that's been used around for a while. It, it

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predominantly directly is only kind of been able to be used by

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larger companies or agencies or vendors. Small businesses have

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had access to it, but they tend to run into well, if I have a

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smaller budget, I'm kind of gonna get much higher rates up

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to 400% increases on margins of resale, or they have minimums or

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they just aren't built on the best technology as well to part

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of what we call the six closed doors of geofencing. And my

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agency, ethic advertising has been in this space for for five

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years and working on it directly. And on what we consider some of

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the best technology out there, as well to through the simplified

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DSP. But what we realized as being the backend provider for

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geofencing.com geoconquesting.com, having hundreds of

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conversations with a lot of small businesses, we realize

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that we're not the right fit, our closing ratio might have

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been like two or 3% on all of those conversations, because they

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want to do it themselves, they don't meet our minimums as an

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agency, and everything. So what I what I said is like, why

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doesn't somebody make this accessible to these these

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advertisers who clearly want it who clearly know about it, and

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everything, but they just can't find the right fit that opens up

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all those six closed doors of geofencing as we call it. Now to

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dive into what geofencing actually is, it's not just like

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geographic targeting with digital ads, it is hyper

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specific, it's using GPS technology to pinpoint that

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somebody has been at a very specific location, such as a

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competitor's building, such as a park, it doesn't have to be an

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actual address and everything. And that a device that has GPS

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turned on, which about 90% of phones in America has it has it

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turned on in the background, enters one of these locations,

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and then we can serve that device and any device connected

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to it, such as a TV, a tablet, another mobile device, a computer

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as well to banner ads, or video pre roll ads or OTT ads, little

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extra explanation video pre roll ads are going to be like if I go

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to the local news website and play a video, it's commercial

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that runs before it.

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Oh, T T

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say for the audience real quick, some of these terms are over my

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head.

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Yeah, some of these terms are gonna be over a lot of the a lot

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of the audience's head. So guys, bear with us here. Again, this

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is one of the reasons why this is such an untapped market to

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is because we as human beings, we have a fear of the unknown.

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And so one of my favorite quotes in life is a confused mind says

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no, but when we can create that gap between okay, here's

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something that could be beneficial, and understand it,

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it puts you in a position to be able to win. So you mentioned

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OTT, and some other acronyms, can you break those down a

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little bit one at a time? Yeah, OTT just stands for over the top

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television. And honestly, think about it as Hulu, Roku, sling

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TV, like 30 second commercials that you see on there. That's

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exactly what it is.

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The other thing would allow us to get a commercial into Hulu

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for people who happen to live within a certain, certain zip

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code, for instance.

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Oh, no, it's more targeted than that. It's people that, let's

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say, went like if I am a restaurant, and I want to target

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people who have been at other restaurants near me, it is

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actually drawing fences, or geo fences around those competitor

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locations, to then identify, hey, this device that somebody

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had in their pocket was at another competitor's restaurant,

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and then serving ads to them on that device plus any device

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connected to it too. So you could end up on Hulu, seeing

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that streaming ad.

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So here I am with a restaurant on the San Antonio Riverwalk.

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Right. So I've got my restaurant location, and three

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restaurants away, somebody happens to walk in the zone of

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that restaurant and being they get an advertisement with an

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offer to come to my restaurant. And does it work that

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instantly?

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So it's not that instantly the way that we do it, because

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that's pretty intrusive. That's like, there used to be some SMS

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text messaging. So like sending a text of like proximity, and

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stuff, and that can be done. So what you're talking about is

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if someone subscribes to it, the technology that we utilize is

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more, less intrusive. But it's it's one of those things where

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we identified, hey, this person was at this location. And then

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they have to actually go to a streaming services, they have

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to go to a website that has a banner ad or video ad of some

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kind that has inventory there. And then we can serve them ads

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for up to the next 30 days as well, too.

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What's the duration before they're able to be targeted?

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So they could actually still be in that the zone, they could be

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having a dinner and if they open up their phone and start like

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searching around looking at stuff, like maybe they open up

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the weather app to see what's going on.

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You got the teenagers there that are using their phones too.

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Yep. Yep. So I mean, it's it's anybody that's going to be on

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there. So it can be relatively quickly. Um, you know, as, as,

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as quick as while they're still in there, it's just about them

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then going to digest some kind of media that has those

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advertising options available for them.

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Something in like one of the one of the really, really smart

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businesses right there on the river walk, I'll stick with the

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with the location here. Yep. The San Antonio Riverwalk has the

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boat tours company. And so the Rio boat tours, they could be

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utilizing this for instance, and people who are, you know,

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having a little bit of downtime, or they're getting their food at

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the food court or whatever else. They happen to be watching Hulu

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and spam a little offer or an asset. Hey, come back, come over

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to the do your river tour while you're at it. Right? Yeah. And

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I mean, to even expand upon that they can geofence the airport

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and start serving ads to them before they even make it to the

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river rock, which is obviously one of the biggest tourist

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attractions in San Antonio, the Alamo can get targeted as well

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to and everything. So and then you can utilize those three

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different mediums, the two different video options and the

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banner ad options as well to, to then serve ads to these

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individuals. And for Q jam, you can set the start and end dates

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as well. So a lot of multi uses, that's a good example. It's also

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been very heavily utilized in industrial B2B. It's it's

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utilized in other B2C type things, e commerce is even good

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as well. But the really cool thing about the example that you

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gave is that they have a physical location that they want

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people to show up at. So Q jam will actually use the same

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technology to say, hey, we serve that to those people. And then

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those people ended up at your location and tell you that

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information as well too. So we call it conversion tracking.

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Perfect. And I do want to get into the attribution of that.

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Don't let me forget to make time for that. If we're for carrying

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on you're like, hey, I want to get back to conversion tracking.

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That's perfectly appropriate, Jeff. Yep. So I do also want to

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dive in real quick on the big brother talk a little bit, you

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know, people, like you mentioned the intrusive nature or the

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invasive nature of, of that potential technology. I say that

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with the air quotes, knowing that we all have technology

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that is already quite invasive into our lives, not to

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disrespect the fact that we should be careless, but to point

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out that a lot of this data is already out there. Um, you know,

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it's not a matter of the technology, um, creating the data,

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you know, or making the data happen. I don't think, but I, I

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don't want to lead too far down that road. What do you think

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when you, when you hear people talk about privacy and being

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worried about what this technology could do, can you

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reveal to us both some of the good, bad and ugly? Yeah. And

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there's definitely, um, privacy measures that should be taken

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and, um, different States actually have different laws

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around this, uh, in some sense, like some of them actually have

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laws where you cannot geofence health facilities, um, as well

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too. So there's, um, there's some, uh, things that are kind

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of floating around to help regulate that. There's also

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self-regulation of the technology that we use in us as

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well too. Um, we don't collect and we cannot, we're on

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regulation. You mean we can take better measures ourselves to

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protect ourselves and we probably currently are. So there

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there's that version of self-regulation from the user

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standpoint, because in America, it's an opt out method for GPS

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tracking. So if you are ever on your phone and it says, Hey, we

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want to use your location to, you know, give you a better

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experience on this app, or you're using the map or whatever

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it might be. And you turn it on. Well, you turned on GPS

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tracking that allows people to identify that there are

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parameters that you can actually go into your phone and turn

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that off to protect yourself. There's also ad blockers that

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you can implement as well too. So there's a lot of great

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self-regulation and freedom that individuals have, but also

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there's self-regulation for me as a company and my partners

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as a company as well to, to do the right thing. So we don't

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layer on any personal data or anything on top of the targeting.

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We don't collect any personal data as well too. It's all

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encrypted device IDs that all we know is that a device was in

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this location. So we're going to serve ads to that device and

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anything connected to it. I don't know if it was Jackson

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that was there or Joe Schmo or whoever it might be. So there's

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those things that are involved, but geofencing does get lumped

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into on the advertising side of things into things like, I find

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fascinating of like military and government tracking of people's

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phones. There's even issues with police forces tracking

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suspects phones that have been near a crime scene at a certain

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time as well too, which, you know, they're working on getting

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warrants for as well. And, and that health thing as well too.

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You don't really want somebody that has a private kind of

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health thing going on to all of a sudden their families to be

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getting served ads on the TV if they haven't shared it as well.

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So there's laws that are helping regulate it. There's

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self-regulation on the individual level on our level as

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well too. So there's a lot of focus on privacy and a lot of

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what we do. And I like to remind people I named my legacy

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company, Ethic Advertising Agency, to try to ensure that

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we're doing things the right way. It's to just serve ads to

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people who are probably going to like that, but also respect

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privacy and understand that there's certain things that

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maybe we, we should attend to. So even though Q Jam is

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self-serve, like people are doing it themselves, it's

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completely automated, except we do check all of the campaigns

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before they go live. We check the creative, we check the URL,

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we check the targeting of it as well too, to ensure that there

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are legal compliance with those state regulations as well as

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COPA to protect children. Like you cannot geofence a location

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that has more than 50% estimated children populations, like an

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elementary school and HIPAA laws as well too. So there's a lot

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of protection that we do for the advertisers, but there's also

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even more protection with the end user in mind to just give

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them a better experience to serve ads that they maybe are

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interested in, want to have and not be that intrusive. But

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there is the big brother aspect. We are using GPS satellite

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tracking like spies.

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Sure. Well, and gentlemen, the good news is if you're going to

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that specialized clinic and you end up at home, you're not going

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to see a whole bunch of ED ads. So don't worry guys. All right.

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So I wanted to add in one more thing before we check out the

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preview. Why is all of this important to you, Jeff? And you

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know, from a personal standpoint, why do you care?

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So, you know, Ethic Advertising is a small business. There's 15

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of us and everything. And, and I care because I'm, I kind of have

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been in as I've grown the company from one person to where

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we are, I care because I didn't have access to all the resources

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I have now. And there's still things I don't have access to

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be that big corporations have. So I, it is one part of me that's

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for this technology in particular, that just wants to

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give people an opportunity to have the technology that they're

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thirsty for without them feeling like they're forced into a

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contract or without them feeling like, or not in feeling like,

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but actually having somebody, you know, have to justify the

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people that are pulling the levers on the back end to get

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the cost. So a small budget maybe has a 400% markup. So why

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I care is because I feel like there's a desire and a need for

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it to service these smaller businesses and these smaller

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marketing departments and smaller agencies to give them

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this technology that's available on the more human side of

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things. And on the business side of things is I feel like

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there was a significant gap and a desire for that where as a

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business owner, I can profit off of, but do it the way that

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I've always done it. Do it where it's respectful and then

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it's actually a win win for everybody and not a greedy kind

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of money grab for me as well too. There's a lot of risk that

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goes into creating tech. This is our first endeavor into it.

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We are a service based industry and company that has now gone

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into the tech side of things as well too. A lot of learning, a

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lot of self funding for this on me as well too. I didn't take

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any capital. I'm not looking to raise money right now or

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anything like that. I'm looking to provide a service for a

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need that I think will better small businesses and improve

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people's advertising campaigns. And along the way as a

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business owner, yeah, I want to profit from it and make it

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into this big thing and level up my company.

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As you should. I should others that are in the market.

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You know, this is a, we live in a world of abundance. There's

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a lot of oxygen out there. There's a lot of water and it's

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important to stabilize yourself as you're helping others. So

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the more you can do that, the better service you can provide

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to people as well. So we're all for that on this show. Now,

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one, Jaime, do you mind pulling up real quick? I want to pull

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up Jeff Spile because he talks about in there how he started

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his agency or he had this idea for an agency as a teenager and

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he knew he wanted to go into it. But what really caught me in

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there was the humble aspect, the humility of understanding the

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value of your teammates and understanding that, you know,

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you wanted to be there to serve and help others too. So we're

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going to pull that up in just a second. There was another

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volunteer opportunity too that I wanted to look at on there.

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But what strikes me is that there's just not a lot of

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business owners out there who, I shouldn't say that on the

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verse, there's a lot of business owners out there who do value

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their teams, but there's so many people who are so loud and

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only about themselves, it seems based on their posts. And here

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in your own bio, you know, what you said here is, you know,

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this is about my teammates, my clients, my vendors, and making

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other people's pursuit of happiness come to fruition. I

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love that. And I was like, dang, like this is the exact type of

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person I want to be friends with my whole life. So Jeff,

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where when did you start developing that mindset? Is that

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something that came early on? Is that something that came later?

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And, you know, how did you find that mindset? Was there a

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trigger for it? Yeah, so I don't know why, but it was always

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with me early on. As I've studied and educated myself and

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came up with my own kind of self awareness, I've been able

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to define it and put construct around it. But you're right, I

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knew that I wanted to run my own agency when I was, I think 20.

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So not quite just out of being a teenager in college, I had a

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great internship at a small agency called the next level in

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or sorry, the next wave in Dayton, Ohio, I went to school

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at University of Dayton. And, and I said, I love the aspects

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of the creative and the analytical and the entrepreneurial

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side of things. And I like this is what I want to do. But I

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also realized I didn't have the money, I didn't have the

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skill set, who's going to trust this this 20 year old kid and

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everything. So I changed my minors around and my major and

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kind of focused on education, building that up, then spent

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almost a decade working for CBS television in Dallas and in

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Pittsburgh. And in between that, I was a media buyer and a

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planner for agency that's no longer around called Levenson

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Hill, which was a great experience working on like

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churches chicken and sales jewelry, and kind of collecting

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the experience, the experience, but also the capital, I got

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into flipping houses, I got into I bought a duplex. So the

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top half of the duplex was paying for my mortgage. So when

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I launched ethic in 2014, I needed to make $17,500 to

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maintain the lifestyle that I had. So I worked a long time to

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have this vision and this plan and everything to kind of

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create this. So I've always been big on long term vision

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planning, you and I have talked about the EOS system from

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traction with Gina Wickman, which is a great book for any

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business owner that talks about a little bit. And then I

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started to educate myself more and more as my team grew. And

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as I figured out, I love the advertising and the marketer

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side of me. I love the entrepreneur side even more. I

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love allowing people to do good work and giving them the

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resources and the space to do that as well too. So as I've

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gotten and traded more of my doing time and giving that to

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other people who are better at me that that stuff and got to

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be able to do more visionary work and more planning work and

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everything, I put a lot of focus into that. And one of the

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things that I've taken from that traction book is the long

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term vision planning, but also mission statements and core

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values are very big for my business. But I realized that

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should be very big for me as a person. So figuring out what my

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vision is and what my mission statement as a person and as

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one of my core values are, you know, my personal mission

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statement is to along the way, better people allow them to

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succeed and everything on my venture to make what I call FU

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money, which I stole from Lucy Liu, which is money that enough

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money to say, FU, I don't need to do it. I want to do what I

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want to do. So I do want to do that. But I don't want to roll

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over but anybody on the way. And then when I do accomplish that,

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all I want to do is focus on giving back. That's my main

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purpose. That's my main goal. I was able to define it, I was

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able to set the core values for myself and with my team for my

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business, that are the rules for us to kind of complete our

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missions with that. And putting it on paper has been very, very

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powerful. So it was there when I was young, but I figured out as

403
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I've been getting older and older and older, and I'm super

404
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excited because I was just talking with somebody the other

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day who's who's one of our younger individuals. And I was

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like, Katie, like, like, you're young, like, I think about past

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Jeff, who I'm like, oh, he's so cute and innocent and

408
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everything, even like a year ago, what I've learned in a

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year is so much. And that's going to continue. So I'm excited

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about the knowledge and the wisdom that future Jeff is going

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to get as well, too.

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Awesome, man. All right, let's dive into this preview, Jaime.

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If you got the video pulled up, we'll go ahead and watch a

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little bit about the program and we'll go from there.

415
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So let's pull up Q Jam. Jaime, I surprise you with this, too.

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So if you need a second, I totally get it. Whenever you're

417
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ready, just cut me off. But Q Jam, self-serve, geofencing,

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advertising, and we're going to watch the preview video to see

419
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how this works as an explainer video that walks you through

420
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the story through in story mode, what it could look like, how it

421
00:24:13,400 --> 00:24:15,880
could apply to your business. And I'm excited to dissect that

422
00:24:15,880 --> 00:24:21,480
myself. And I'm going to pull Jaime on as well. So let's go

423
00:24:21,480 --> 00:24:25,800
Jaime on as well in a minute just to see if he needs help

424
00:24:25,800 --> 00:24:27,320
with this. Do you need help with it, brother?

425
00:24:28,680 --> 00:24:31,720
I have it pulled up, but I'm not sure if it's the right video.

426
00:24:33,800 --> 00:24:35,800
All right. They're on the Q Jam homepage.

427
00:24:36,840 --> 00:24:38,280
Yep. Okay. It's the right one.

428
00:24:40,440 --> 00:24:41,480
Awesome. Appreciate it, man.

429
00:24:41,480 --> 00:24:53,320
Oh, you know what? The audio is not playing nicely.

430
00:24:58,280 --> 00:25:01,080
Let's see here. I need to ask to. Let's see here.

431
00:25:05,320 --> 00:25:09,080
There we go. Jaime, audio is not playing nicely. Is there a

432
00:25:09,080 --> 00:25:13,880
button like on zoom to play the audio for it? Or do we need to

433
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include it in the post production version? Your call.

434
00:25:19,960 --> 00:25:21,560
I don't think I know if I make you hear me.

435
00:25:24,600 --> 00:25:26,840
Hi, mate. Can you hear it? I can hear you. Sorry. I didn't know.

436
00:25:28,760 --> 00:25:36,360
Oh, the video. Just like on zoom, you know how it blocks the

437
00:25:36,360 --> 00:25:40,840
audio. So I think what we'll need to do is we'll probably

438
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need to download it and include it in the post production. So

439
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those of you who didn't get to see it live know that we'll be

440
00:25:45,640 --> 00:25:48,680
sharing it. Of course you can go to Q jam.com and catch that

441
00:25:48,680 --> 00:25:53,800
video. Let's try one more time. See if there's one other way to

442
00:25:54,440 --> 00:25:54,920
share it.

443
00:25:57,160 --> 00:26:00,840
James James owns a doggy daycare and he's looking to increase his

444
00:26:00,840 --> 00:26:04,760
customer base. James's doggy daycare caters the pups of all

445
00:26:04,760 --> 00:26:08,200
shapes and sizes, but they are always dropped off by pet

446
00:26:08,200 --> 00:26:11,880
parents who live or work nearby. These dog owners are also

447
00:26:11,880 --> 00:26:15,320
traveling to other close locations like pet stores, dog

448
00:26:15,320 --> 00:26:19,640
parks, the vet, and even James's competitors. If only James could

449
00:26:19,640 --> 00:26:23,160
find a secret upgrade to reach these potential customers,

450
00:26:23,160 --> 00:26:26,120
something that puts his brand and special offers in front of

451
00:26:26,120 --> 00:26:30,760
these people easily, quickly and inexpensively. Something like

452
00:26:30,760 --> 00:26:40,280
Q jams. First and only 100% self-serve geofence advertising

453
00:26:40,280 --> 00:26:44,280
platform built for small and medium businesses. In other

454
00:26:44,280 --> 00:26:47,640
words, it's James's new cheat code to serve display and

455
00:26:47,640 --> 00:26:50,680
digital video advertising to people who have been at an

456
00:26:50,680 --> 00:26:55,000
ultra specific location. It's game on for James as he follows

457
00:26:55,000 --> 00:26:58,840
Q jam simple step by step format to draw geofences around

458
00:26:58,840 --> 00:27:02,520
his local competitors, dog parks, vet clinics, and pet

459
00:27:02,520 --> 00:27:06,360
stores. Now, when someone enters one of these locations,

460
00:27:06,360 --> 00:27:10,920
the Q jam system will serve banner screening video and

461
00:27:10,920 --> 00:27:14,840
video pre-roll ads to those individuals for up to 30 days on

462
00:27:14,840 --> 00:27:18,040
the device that entered the geofence and any other device

463
00:27:18,040 --> 00:27:21,400
connected to it. Soon, potential customers start seeing

464
00:27:21,400 --> 00:27:25,080
James's ads and his leads and brand awareness start their

465
00:27:25,080 --> 00:27:29,000
upward trajectory. His web traffic increases, appointment

466
00:27:29,000 --> 00:27:32,600
bookings begin to fill and Q jam can even track when someone

467
00:27:32,600 --> 00:27:36,200
who saw his ads entered his physical location. Excellent

468
00:27:36,200 --> 00:27:41,320
work, James. Was it difficult, James? That's right, because you

469
00:27:41,320 --> 00:27:45,480
don't need to be an advertising wizard to use Q jam. You just

470
00:27:45,480 --> 00:27:48,760
need to be equipped with the following a business that sells

471
00:27:48,760 --> 00:27:53,400
stuff, a website display and or video ads, a knowledge of where

472
00:27:53,400 --> 00:27:57,880
your potential customers physically are and the internet.

473
00:27:57,880 --> 00:28:01,880
Reduce your advertising waste, increase leads, improve brand

474
00:28:01,880 --> 00:28:05,240
awareness, and equip yourself with the easiest way for your

475
00:28:05,240 --> 00:28:09,320
business to affordably use geofence advertising. Up your

476
00:28:09,320 --> 00:28:15,080
company's game with Q jam. Self-serve geofence advertising

477
00:28:15,080 --> 00:28:17,560
for all.

478
00:28:17,560 --> 00:28:26,120
There we go. Yeah, well done on the video, Jeff. Thanks. Yeah,

479
00:28:26,120 --> 00:28:29,160
so just want to give a quick shout out. So Jake on my team

480
00:28:29,160 --> 00:28:33,320
had put that together and everything. He did such a great

481
00:28:33,320 --> 00:28:35,960
job. I'm so proud of him. So I want to give him a quick shout

482
00:28:35,960 --> 00:28:38,440
out and everything. So that just makes me happy to see that.

483
00:28:38,440 --> 00:28:42,600
Did he write the script? So there was three of us that kind

484
00:28:42,600 --> 00:28:47,960
of co-wrote work on the scripts. Me, Patrick, who works on

485
00:28:47,960 --> 00:28:50,840
specifically Q jam and helps actually connected us

486
00:28:50,840 --> 00:28:55,960
initially. And then Jake is one of our creatives that has just

487
00:28:55,960 --> 00:28:59,880
he's been awesome seeing him develop with his animation style

488
00:28:59,880 --> 00:29:02,840
and everything. So they did a great job helping me get that

489
00:29:02,840 --> 00:29:06,040
together. Nice. Who started the framework of the script? I gotta

490
00:29:06,040 --> 00:29:11,720
know. It was a bit of a collaboration. I would say Jake

491
00:29:11,720 --> 00:29:16,440
started it. I did some rework on it because we really developed

492
00:29:16,440 --> 00:29:19,800
it into the style because we actually use this in

493
00:29:19,800 --> 00:29:22,760
contingents with our brand development of what as well to

494
00:29:22,760 --> 00:29:26,600
figure out well, what kind of field we want. So unlike, you

495
00:29:26,600 --> 00:29:28,520
know, some of the other script writing and video production

496
00:29:28,520 --> 00:29:30,840
and animation that we do where the brand is already maybe

497
00:29:30,840 --> 00:29:34,040
developed, there is a little more in depth kind of nature

498
00:29:34,040 --> 00:29:36,920
because we were also developing the animation, the color

499
00:29:36,920 --> 00:29:39,640
palettes and everything. And I was like, I really want an

500
00:29:39,640 --> 00:29:43,160
explainer video because it's a complex thing that the whole

501
00:29:43,160 --> 00:29:45,960
point of this is to make it simple and accessible to small

502
00:29:45,960 --> 00:29:49,080
businesses. It's needed and it does paint a very clear vision.

503
00:29:49,080 --> 00:29:51,640
So I'm going to dive into some of the specifics on there. It

504
00:29:51,640 --> 00:29:55,480
talks about the video ads and the display ads. One of the

505
00:29:55,480 --> 00:29:58,680
opportunities for further content for Q jam is developing,

506
00:29:58,680 --> 00:30:01,400
of course, the case studies, which you may have, you know,

507
00:30:01,400 --> 00:30:05,880
and integrating those in a way that's easy to digest as well

508
00:30:05,880 --> 00:30:10,200
as, you know, specific metrics, what types of goals can

509
00:30:10,200 --> 00:30:14,200
businesses anticipate? I don't say expect on purpose,

510
00:30:14,200 --> 00:30:19,000
anticipate achieving, you know, what's are there averages that

511
00:30:19,000 --> 00:30:22,280
have been figured out already? You know, let's start with and

512
00:30:22,280 --> 00:30:26,120
is it different for video ads versus display ads? Yeah, it

513
00:30:26,120 --> 00:30:30,520
definitely is. And this is a topic that can can use a really

514
00:30:30,520 --> 00:30:33,640
long conversation. So I'll try to keep it short and sweet. One

515
00:30:33,640 --> 00:30:36,680
of the things that that we are actively continuing to work on

516
00:30:36,680 --> 00:30:40,040
is continued education on the website with articles,

517
00:30:40,040 --> 00:30:44,120
information about how to use it, but also how to excel in the

518
00:30:44,120 --> 00:30:49,480
Q jam platform and geo fencing. So there is a difference in

519
00:30:49,480 --> 00:30:53,880
some of the data that is collected as well as the use of

520
00:30:53,880 --> 00:30:56,920
video ads versus banner ads. Yeah, only to support you on

521
00:30:56,920 --> 00:31:00,440
this. I mean, if you can start pulling up resources on Q jam

522
00:31:00,440 --> 00:31:03,480
while just talking and maybe go through some of the blog posts

523
00:31:03,480 --> 00:31:05,560
or resources that exist, it'd be great. Go ahead, Jeff. Yeah,

524
00:31:05,560 --> 00:31:09,080
that'd be awesome. So you got to think about it this way. So

525
00:31:09,080 --> 00:31:12,440
like, I'm gonna I'm gonna talk about display ads. So national

526
00:31:12,440 --> 00:31:16,360
average or world average display ad for the common user

527
00:31:16,360 --> 00:31:19,880
is so if you open up an app on your phone, like the weather

528
00:31:19,880 --> 00:31:24,280
app or something, or you go to a any kind of website that has

529
00:31:24,280 --> 00:31:28,360
like a box with an ad at the top or the bottom or the side,

530
00:31:28,360 --> 00:31:31,640
those are often referred to as banner ads or display ads. So

531
00:31:31,640 --> 00:31:35,000
that's kind of what I'm referring to. Not as impactful

532
00:31:35,000 --> 00:31:38,120
as video because video has motion and emotion and audio

533
00:31:38,120 --> 00:31:41,800
that can be in there. But you can get a lot more of them. So

534
00:31:41,800 --> 00:31:45,160
it really helps out with reaching a larger population,

535
00:31:45,160 --> 00:31:48,600
we call it reach and reaching individuals more often we call

536
00:31:48,600 --> 00:31:52,200
that frequency. So one of the things that's interesting with

537
00:31:52,200 --> 00:31:56,680
display ads is the it's called the click through rate or the

538
00:31:56,680 --> 00:31:59,480
percentage that somebody will actually click on this ad

539
00:31:59,480 --> 00:32:05,320
versus not nationally is point 05 to point 08%. So very small

540
00:32:05,320 --> 00:32:08,120
percentage of people actually click on the ad. So a lot of

541
00:32:08,120 --> 00:32:10,760
the value is actually just getting that ad in front of

542
00:32:10,760 --> 00:32:13,640
somebody. So then they can talk about it with their friends or

543
00:32:13,640 --> 00:32:17,480
family so that they go to Google and search it. So next

544
00:32:17,480 --> 00:32:19,880
time they were walking down the street or driving by they're

545
00:32:19,880 --> 00:32:23,080
like, oh, I just saw something for that as well too. And

546
00:32:23,080 --> 00:32:28,120
everything with geo fencing, we see that tend to be honestly

547
00:32:28,120 --> 00:32:31,160
double roughly what those results are. So a little bit

548
00:32:31,160 --> 00:32:32,760
better click through rate because it's a little bit more

549
00:32:32,760 --> 00:32:36,600
targeted than the average as well too. But then there's also

550
00:32:36,600 --> 00:32:40,120
actions. So we will report on if you have a physical location,

551
00:32:40,120 --> 00:32:42,760
how many people have actually ended up in your location,

552
00:32:42,760 --> 00:32:45,880
that's that conversion data that we were talking about as

553
00:32:45,880 --> 00:32:48,680
well too. So someone sees an ad, and then they end up at your

554
00:32:48,680 --> 00:32:52,440
location. As long as you have that set up in your profile or

555
00:32:52,440 --> 00:32:56,920
on a campaign level, you'll be able to see that information as

556
00:32:56,920 --> 00:33:02,920
well. Traditionally on the 0.05, 0.08%, what's the cost per

557
00:33:02,920 --> 00:33:06,360
click for traditional display ads and what's the cost per

558
00:33:06,360 --> 00:33:09,400
click for the double rate through geo fencing? Oh, so

559
00:33:09,400 --> 00:33:15,240
that's a really good question. So these are actually the rate

560
00:33:15,240 --> 00:33:18,440
is actually more focused on cost per thousand because it's

561
00:33:18,440 --> 00:33:21,080
really the impression that has more of the value and the click

562
00:33:21,080 --> 00:33:26,680
tends to be more secondary. So Q jam right now is for

563
00:33:26,680 --> 00:33:30,920
display ads, I think is like $9 cost per thousand on average,

564
00:33:30,920 --> 00:33:34,520
OTT. And that's that's what we're estimating as the max we

565
00:33:34,520 --> 00:33:41,320
90% of the time we come below that video pre roll, I believe

566
00:33:41,320 --> 00:33:45,560
is somewhere in the neighborhood of like $30 and OTT is

567
00:33:45,560 --> 00:33:49,800
somewhere around 60. But that's our estimates. They're actually

568
00:33:49,800 --> 00:33:53,880
ending up a little bit less than that as well too. And that's

569
00:33:53,880 --> 00:33:57,560
the cost per thousand just means the time if I serve your ad

570
00:33:57,560 --> 00:34:01,560
1000 times in one of these mediums, what is that cost? And

571
00:34:01,560 --> 00:34:05,800
everything so really just what it is as well for the for the

572
00:34:05,800 --> 00:34:08,840
traditional display ads by chance. Sorry, can you say one

573
00:34:08,840 --> 00:34:12,440
more time? Do you know what that number is? Comparatively for

574
00:34:12,440 --> 00:34:17,080
the the other means of display ads. So it can really be be

575
00:34:17,080 --> 00:34:21,000
variable variable based off of what platform you're using and

576
00:34:21,000 --> 00:34:24,680
what targeting you're using as well to honestly can go down to

577
00:34:24,680 --> 00:34:29,000
$2.50 for display ads, it can go up to $20 as well to for

578
00:34:29,000 --> 00:34:33,560
geofencing to for small businesses. What we find is that

579
00:34:33,560 --> 00:34:38,520
there's an average of roughly 10 to $15 cost per thousand. So

580
00:34:38,520 --> 00:34:43,240
our goal again is not to you know, take advantage of people.

581
00:34:43,240 --> 00:34:46,360
So that's why we say hey, we're not going to go over $9 and

582
00:34:46,360 --> 00:34:49,960
everything. So it might be $7 it might be $8. So we try to make

583
00:34:49,960 --> 00:34:53,320
it very reasonable. So you get more impressions, you get more

584
00:34:53,320 --> 00:34:57,240
people seeing your ads as well. To the other thing that is a

585
00:34:57,240 --> 00:35:01,000
little bit different is these are all on bidding systems. So

586
00:35:01,000 --> 00:35:04,200
if you think about it, the machines if if we identify that

587
00:35:04,200 --> 00:35:06,920
there's somebody who is at a specific location with Q jam,

588
00:35:06,920 --> 00:35:10,120
that person is also potentially desirable to another advertiser

589
00:35:10,120 --> 00:35:12,920
or multiple other advertisers. So we're bidding for those

590
00:35:12,920 --> 00:35:16,360
positions. One of the things that we do on the back end is we

591
00:35:16,360 --> 00:35:19,320
tend to have higher bids than other vendors and other

592
00:35:19,320 --> 00:35:22,840
agencies to ensure that we're getting the top quality

593
00:35:22,840 --> 00:35:27,160
inventory that's available to us across hundreds of thousands

594
00:35:27,160 --> 00:35:31,320
of publications and networks between the streaming and the

595
00:35:31,320 --> 00:35:35,320
websites and the apps. We use a massive network across what we

596
00:35:35,320 --> 00:35:39,160
call multiple exchanges. So it's it's referred to as a

597
00:35:39,160 --> 00:35:41,560
programmatic approach, bringing in a bunch of different

598
00:35:41,560 --> 00:35:45,480
publishers aka apps, website streaming services, and then

599
00:35:45,480 --> 00:35:49,240
just saying like, I don't really care what they're watching. I

600
00:35:49,240 --> 00:35:52,600
care who they are, and then serving ads to them. The one

601
00:35:52,600 --> 00:35:58,280
caveat is is we do not serve anything on anything that is

602
00:35:58,280 --> 00:36:02,360
undesirable. So x rated, anything like that, that is

603
00:36:02,360 --> 00:36:05,400
automatically blacklisted from it that won't ever show up on

604
00:36:05,400 --> 00:36:08,120
our ads won't ever show up on anything like that. Right. That

605
00:36:08,120 --> 00:36:10,280
makes perfect sense. Okay. Well, thank you. I know it's hard

606
00:36:10,280 --> 00:36:14,600
to pull up these numbers on the spot. And I know there's not

607
00:36:14,600 --> 00:36:17,800
not everybody's an analytic. But for those that are, I think

608
00:36:17,800 --> 00:36:20,760
we've addressed some of those realities. So on the video ad

609
00:36:20,760 --> 00:36:25,560
side, you know what to what to click through rates and and

610
00:36:25,560 --> 00:36:29,240
KPIs look like on that front. Yeah, so that's actually

611
00:36:29,240 --> 00:36:33,800
really good because there are not a lot of click throughs on

612
00:36:33,800 --> 00:36:36,840
on video. There's there's some on video pre roll. There's

613
00:36:36,840 --> 00:36:40,680
really none on OTT because it's non clickable inventory. Right.

614
00:36:40,680 --> 00:36:44,680
So a lot of even though we're capturing the phone, for

615
00:36:44,680 --> 00:36:47,880
example, on the OTT side of things, because of the connected

616
00:36:47,880 --> 00:36:51,480
device nature, a lot of what we're running advertising

617
00:36:51,480 --> 00:36:53,720
months on is actually like their big screen in their

618
00:36:53,720 --> 00:36:56,680
living room, their TV. And you can't just go up and click on

619
00:36:56,680 --> 00:36:59,480
it and everything. So that's why with video, we recommend

620
00:36:59,480 --> 00:37:03,560
URLs QR code, something like that. But it's very similar to

621
00:37:03,560 --> 00:37:07,080
just buying cable TV broadcast TV, it's just a lot more

622
00:37:07,080 --> 00:37:09,400
targeted because instead of buying broadcast, which is an

623
00:37:09,400 --> 00:37:12,600
entire market, they have to buy or cable, which is maybe a

624
00:37:12,600 --> 00:37:15,960
zone or the entire market, it is, hey, this person was at

625
00:37:15,960 --> 00:37:18,440
this specific location. And then we're going to serve them a

626
00:37:18,440 --> 00:37:22,280
basically a TV ad when they are streaming their favorite show

627
00:37:22,280 --> 00:37:24,760
or movie. I'm going to blow people's mind a little bit in a

628
00:37:24,760 --> 00:37:27,880
way that's not comfortable for those who are listening. Jeff

629
00:37:27,880 --> 00:37:30,680
and I know something about advertising that that you guys

630
00:37:30,680 --> 00:37:33,800
don't. And you need to hear that loud and clearly. We live

631
00:37:33,800 --> 00:37:37,560
in a market where the predominant ads that you see on

632
00:37:37,560 --> 00:37:39,480
Facebook, and as a business owner, you're going to click

633
00:37:39,480 --> 00:37:43,000
funnels and sources like that. They are overly addicted to

634
00:37:43,000 --> 00:37:47,000
direct conversion campaigns. They are overly addicted to

635
00:37:47,000 --> 00:37:49,480
direct conversion campaigns. They are overly addicted to

636
00:37:49,480 --> 00:37:51,480
direct conversion. I can't say it enough. How many click

637
00:37:51,480 --> 00:37:55,960
funnel click funnel clients do you see at the Home Depot

638
00:37:55,960 --> 00:38:00,520
level, Allstate level, Google level, Facebook ads level, it

639
00:38:00,520 --> 00:38:03,480
almost never happens because they don't understand the value

640
00:38:03,480 --> 00:38:06,760
of branding and awareness campaigns. So we do need to turn

641
00:38:06,760 --> 00:38:09,080
to people like Jeff though, to quantify and understand, okay,

642
00:38:09,080 --> 00:38:13,080
well, what's the value of these types of advertising mediums if

643
00:38:13,080 --> 00:38:17,080
you can't measure the direct click through conversion? How do

644
00:38:17,080 --> 00:38:20,120
you attribute success? And I know this is longer than a two

645
00:38:20,120 --> 00:38:23,160
minute conversation, Jeff, but to just start taking the lid

646
00:38:23,160 --> 00:38:27,240
off a little bit on OTT, what metrics would a business owner

647
00:38:27,240 --> 00:38:29,800
want to confide in to responsibly understand the

648
00:38:29,800 --> 00:38:33,320
growth they're getting out of such advertising? Yeah, I've

649
00:38:33,320 --> 00:38:36,280
always believed that you have to look at all that because

650
00:38:36,280 --> 00:38:38,920
everybody has different tracking systems and data and

651
00:38:38,920 --> 00:38:42,040
that they can kind of pull from. But the beauty of it is to

652
00:38:42,040 --> 00:38:44,280
actually look at all of it and try to figure out what the

653
00:38:44,280 --> 00:38:49,800
story is. And to give a couple of examples that you're

654
00:38:49,800 --> 00:38:53,640
talking about, I do not recommend using geofence

655
00:38:53,640 --> 00:38:56,200
advertising or any kind of what we call push advertising,

656
00:38:56,200 --> 00:38:59,560
pushing the message onto somebody unless you have a

657
00:38:59,560 --> 00:39:04,360
search component. So AKA, you're using Google ads like

658
00:39:04,360 --> 00:39:09,160
pay-per-click and SEO kind of conversion or SEO tactic as

659
00:39:09,160 --> 00:39:13,640
well too, because we have seen us run programmatic digital

660
00:39:13,640 --> 00:39:16,200
advertising campaigns that's pushing a branding message in

661
00:39:16,200 --> 00:39:19,080
front of them. We've seen search volume go up as much as

662
00:39:19,080 --> 00:39:22,280
20% because people are seeing it and then they're going to

663
00:39:22,280 --> 00:39:25,400
Google to search for it. So we highly recommend looking at

664
00:39:25,400 --> 00:39:28,680
the front end data that we provide from the campaigns. We

665
00:39:28,680 --> 00:39:32,040
had recommend looking at Google Analytics or GA4 now because

666
00:39:32,040 --> 00:39:36,840
that's shifted over to that. And your website traffic as well

667
00:39:36,840 --> 00:39:40,840
too. I also am a business owner. I recommend looking at

668
00:39:40,840 --> 00:39:43,880
sales. And this is one of the things that I will give guest

669
00:39:43,880 --> 00:39:49,160
lectures on and that I talk and I believe thoroughly on. Google

670
00:39:49,160 --> 00:39:53,320
search marketing funnel if you're watching this and use

671
00:39:53,320 --> 00:39:56,440
that as a visual and everything to where marketing funnel is

672
00:39:56,440 --> 00:39:58,680
really starts in with awareness to just build people's

673
00:39:58,680 --> 00:40:01,160
awareness and takes them through the whole sales process

674
00:40:01,160 --> 00:40:03,960
all the way to kind of retention. And if you think of

675
00:40:03,960 --> 00:40:07,320
the funnel as it narrows and everything, it's really the

676
00:40:07,320 --> 00:40:10,440
process that your customers have to end up with purchasing

677
00:40:10,440 --> 00:40:13,400
and then also even afterwards what the customer relationship

678
00:40:13,400 --> 00:40:17,480
is after that. My recommendation is although my

679
00:40:17,480 --> 00:40:21,160
businesses focus at the top level is if you're going to

680
00:40:21,160 --> 00:40:24,360
analyze and you're going to look at top level advertising

681
00:40:24,360 --> 00:40:28,200
campaign, you also need to analyze do you have your funnel

682
00:40:28,200 --> 00:40:31,960
as sealed tight as possible and it's actually better to look

683
00:40:31,960 --> 00:40:34,680
at the bottom which is your customer service and then going

684
00:40:34,680 --> 00:40:38,040
back to your sales process and everything and then moving up

685
00:40:38,040 --> 00:40:42,840
the funnel into education with your website and your materials

686
00:40:42,840 --> 00:40:45,640
and stuff like that and then you creep all the way up to just

687
00:40:45,640 --> 00:40:50,840
general awareness, right? So the more airtight and less holes

688
00:40:50,840 --> 00:40:54,360
you have in the funnel deeper down, the more valuable those

689
00:40:54,360 --> 00:40:57,080
campaigns are of filling that funnel because more of them

690
00:40:57,080 --> 00:41:00,440
will reach it all the way down. So that brand awareness is

691
00:41:00,440 --> 00:41:04,440
important to get people into the funnel but really my

692
00:41:04,440 --> 00:41:07,640
recommendation is just look at your sales but don't look at it

693
00:41:07,640 --> 00:41:10,600
as a direct equation to advertising. Advertising does

694
00:41:10,600 --> 00:41:14,440
not sell for you. It allows you the opportunity. It gets you an

695
00:41:14,440 --> 00:41:18,600
at-bat. Sales and your customer service and your conversions

696
00:41:18,600 --> 00:41:21,400
deeper in the funnel is what actually sells a product but

697
00:41:21,400 --> 00:41:23,560
there should be a direct correlation to where if you're

698
00:41:23,560 --> 00:41:27,640
filling more people into the funnel and your sales aren't going up,

699
00:41:27,640 --> 00:41:30,360
you have a couple of issues. The advertising you're doing is not

700
00:41:30,360 --> 00:41:32,600
working. You're not getting the right people into your funnel

701
00:41:32,600 --> 00:41:37,080
which is a real option or maybe you have a sales issue or a

702
00:41:37,080 --> 00:41:39,880
customer experience issue. Maybe we're sending them to a website

703
00:41:39,880 --> 00:41:43,240
that isn't working properly and isn't converting them properly

704
00:41:43,240 --> 00:41:47,080
as well too. So we're talking about analytics to look at. I

705
00:41:47,080 --> 00:41:50,840
highly recommend using these advertising analytics as an

706
00:41:50,840 --> 00:41:54,200
opportunity to look at the entire marketing funnel and entire

707
00:41:54,200 --> 00:41:57,800
sales funnel to plug holes because as a business owner, if

708
00:41:57,800 --> 00:42:00,200
you're watching this or really even if you are a marketing

709
00:42:00,200 --> 00:42:02,280
person and everything, think like a business owner because

710
00:42:02,280 --> 00:42:04,280
that's the people you're working for that are making them happy

711
00:42:05,000 --> 00:42:07,960
and figure out how are we getting the best end results

712
00:42:08,440 --> 00:42:12,040
along with the front end and the back end data to kind of tell

713
00:42:12,040 --> 00:42:14,840
that story because if the front end and the back end data is all

714
00:42:14,840 --> 00:42:17,240
you're looking at, there's a good chance that you will run a

715
00:42:17,240 --> 00:42:20,440
campaign that looks really good that is not resulting in sales

716
00:42:20,440 --> 00:42:22,840
and you'll end up with somebody who's not happy about it.

717
00:42:23,720 --> 00:42:26,120
Right. And if you're not in a position then as a business

718
00:42:26,120 --> 00:42:28,360
owner, what I hear and what I would advise as well, if you're

719
00:42:28,360 --> 00:42:32,920
not in a position to 2X, 3X or 10X what it is that you're

720
00:42:32,920 --> 00:42:36,360
doing, this is not something that you should be pursuing

721
00:42:36,360 --> 00:42:39,000
right now. You need to get yourself in a position to where

722
00:42:39,000 --> 00:42:42,440
you can handle that volume with a customer service standpoint.

723
00:42:42,440 --> 00:42:44,440
You need to be able to handle, you need to be able to have the

724
00:42:44,440 --> 00:42:46,600
sales reps too to be able to take and convert those

725
00:42:46,600 --> 00:42:50,760
individuals. So if a 2X to you wouldn't mean very much because

726
00:42:50,760 --> 00:42:53,000
you're only at one customer, then this is not the type of

727
00:42:53,000 --> 00:42:55,720
opportunity for you. You mentioned search component. I

728
00:42:55,720 --> 00:42:58,600
believe what you meant by that as well was search strategy,

729
00:42:59,320 --> 00:43:03,400
right? An effective working search strategy. I mean, if

730
00:43:03,400 --> 00:43:07,080
you're converting well leads that are coming through Google

731
00:43:07,080 --> 00:43:11,400
search and at a high volume, the higher the volume and the

732
00:43:11,400 --> 00:43:16,200
better your search conversion is currently, the more certainty

733
00:43:16,200 --> 00:43:19,000
you're going to have over this particular system working. Is

734
00:43:19,000 --> 00:43:23,080
that correct? Yeah, it is. And it can even be as basic when

735
00:43:23,080 --> 00:43:26,920
we're talking about small businesses is if someone types

736
00:43:26,920 --> 00:43:30,520
in your name and you don't show up, you should not do any

737
00:43:30,520 --> 00:43:34,760
kind of push advertising like you shouldn't unless it's so

738
00:43:34,760 --> 00:43:39,800
direct that you can actually click to something and stuff. So

739
00:43:39,800 --> 00:43:42,840
there are some exceptions, but for the most part, and I say

740
00:43:42,840 --> 00:43:45,560
that you shouldn't do that because you should focus on,

741
00:43:45,560 --> 00:43:48,440
well, let's at least get some awareness when people are

742
00:43:48,440 --> 00:43:52,040
Googling us or trying to find us that they can actually do it

743
00:43:52,040 --> 00:43:54,600
as well, too. So it's a priority thing. I'm saying don't.

744
00:43:54,600 --> 00:43:56,920
No, I got you. It's a great debate. That's one of the

745
00:43:56,920 --> 00:43:59,080
reasons I want to bring you back, Jeff. So we can dive into

746
00:43:59,080 --> 00:44:02,280
more details for people as well because and I'll throw down a

747
00:44:02,280 --> 00:44:07,320
little different equation to this. And that's because with

748
00:44:07,320 --> 00:44:12,280
Facebook ads, you can test on budgets as low as $1. And so if

749
00:44:12,280 --> 00:44:15,400
you're using Facebook ads as a mechanism for research and

750
00:44:15,400 --> 00:44:18,600
development, which is exactly what our company does, then

751
00:44:18,600 --> 00:44:21,240
it's a fantastic way to make sure you're collecting votes.

752
00:44:21,240 --> 00:44:24,760
People hate advertising. And so if you can put an ad in front

753
00:44:24,760 --> 00:44:28,840
of your cold audience that doesn't know you and test the

754
00:44:28,840 --> 00:44:31,880
irresistible nature of your offer and come to realize

755
00:44:31,880 --> 00:44:34,280
they're loving it, that same offer is going to going to bode

756
00:44:34,280 --> 00:44:37,160
really well for your warm audience rather than testing

757
00:44:37,160 --> 00:44:40,200
your messaging on your warm audience and potentially losing

758
00:44:40,200 --> 00:44:43,400
them. So it depends again on what the strategy of the

759
00:44:43,400 --> 00:44:47,000
medium is. Not many people use advertising to test their

760
00:44:47,000 --> 00:44:50,520
messaging though. Most of them go balls to the wall on it. They

761
00:44:50,520 --> 00:44:53,880
try to win right from the start. And as Jeff's talking

762
00:44:53,880 --> 00:44:57,320
about, that's not an effective strategy because you know, you

763
00:44:57,320 --> 00:44:59,480
haven't tested the rest of your funnel to make sure that

764
00:44:59,480 --> 00:45:01,960
you're well prepared. So yeah, the other thing with that that

765
00:45:01,960 --> 00:45:06,120
you mentioned that I think is vital to this is the creative,

766
00:45:06,120 --> 00:45:09,800
the messaging. So we're talking so much about targeting and

767
00:45:09,800 --> 00:45:13,080
reaching the right people. I have an analogy that it's like

768
00:45:13,080 --> 00:45:17,320
like trying to find your your spouse. And it's like dating

769
00:45:17,320 --> 00:45:21,880
and stuff. So if it all starts with if you are not happy with

770
00:45:21,880 --> 00:45:24,040
yourself, you're not happy with the business of how it runs,

771
00:45:24,040 --> 00:45:26,440
which we kind of talked about of like deeper in the funnel

772
00:45:26,440 --> 00:45:29,000
stuff, then you're not going to end up in a good relationship

773
00:45:29,000 --> 00:45:32,440
no matter what. So being happy with yourself is step one. Step

774
00:45:32,440 --> 00:45:36,280
two is kind of figuring out well, how do I find the the

775
00:45:36,360 --> 00:45:39,160
the right person and everything? Maybe it's a dating app, maybe

776
00:45:39,160 --> 00:45:42,040
it's going out, maybe it's a you know, friends. So targeting

777
00:45:42,040 --> 00:45:46,120
is also important as well too. But then also going to mirror

778
00:45:46,120 --> 00:45:48,840
and planning what you're going to say and being comfortable

779
00:45:48,840 --> 00:45:51,640
like talking about things and and figuring out what the

780
00:45:51,640 --> 00:45:55,800
messages and stuff because what ends up happening is when you

781
00:45:55,800 --> 00:45:59,880
go on that first date, if you did not find the right partner

782
00:45:59,880 --> 00:46:02,200
for the right person, and that's a that's that's not a good

783
00:46:02,200 --> 00:46:04,920
thing doesn't matter what you say. And everything whether

784
00:46:04,920 --> 00:46:07,080
it's good, bad or indifferent, that's not going to work out

785
00:46:07,080 --> 00:46:09,880
well. Even if you guys end up together, if they're the wrong

786
00:46:09,880 --> 00:46:12,200
person, it's definitely not going to work out well. And on

787
00:46:12,200 --> 00:46:14,280
the flip side, if they are the right person, you go there and

788
00:46:14,280 --> 00:46:16,600
you say the wrong thing, you stumble over words and

789
00:46:16,600 --> 00:46:19,000
everything, then it probably won't go anywhere either. So

790
00:46:19,000 --> 00:46:22,360
you have to have that combination of being able to say

791
00:46:22,360 --> 00:46:25,880
the right thing and be in front of the right person. And also

792
00:46:25,880 --> 00:46:28,680
in the advertising space, you gotta you gotta know that you

793
00:46:28,680 --> 00:46:31,400
can't be all things to all people as well too. So you're

794
00:46:31,400 --> 00:46:33,480
going to reach people that the message is going to fall in

795
00:46:33,480 --> 00:46:36,920
deaf ears, and that's okay. But you want to try to reach as

796
00:46:36,920 --> 00:46:39,240
many of the people that it's going to resonate with as

797
00:46:39,240 --> 00:46:43,800
possible and reduce your ad waste, which is where ethics

798
00:46:43,800 --> 00:46:46,360
specialty of hyper targeted digital advertising over

799
00:46:46,360 --> 00:46:48,680
multiple mediums comes into play and then Q jams in

800
00:46:48,680 --> 00:46:51,480
particular with the the location based stuff. Dude,

801
00:46:51,480 --> 00:46:53,480
awesome, Jeff. I hope you get the chance to watch the

802
00:46:53,480 --> 00:46:56,600
episode as well, specifically for you, Jeff. David Ramos,

803
00:46:57,400 --> 00:47:00,600
his research goes hand in hand with the type of level

804
00:47:00,600 --> 00:47:03,160
business that you're running. And I think you both make

805
00:47:03,160 --> 00:47:06,040
fantastic friends and have fantastic insight for each

806
00:47:06,040 --> 00:47:09,000
other and what you're doing. That said, vision pros, thank

807
00:47:09,000 --> 00:47:11,320
you so much for tuning in. Jeff, we appreciate the wisdom

808
00:47:11,320 --> 00:47:13,960
that you've thrown down. Comment on this. If you have any

809
00:47:13,960 --> 00:47:16,120
questions for us, we'll be bringing Jeff back in the

810
00:47:16,120 --> 00:47:18,840
future. Don't hesitate to reach out to him or to go look

811
00:47:18,840 --> 00:47:22,520
up Q jam or ethic advertising agency as well. And we will

812
00:47:22,520 --> 00:47:24,920
see you next week. Thank you, everybody for tuning in.

813
00:47:24,920 --> 00:47:28,840
We'll see you soon. Thanks. Thank you for being here

814
00:47:28,840 --> 00:47:31,560
today. I'm really happy that you tuned into vision pros

815
00:47:31,560 --> 00:47:36,600
live. I'm looking forward to seeing your reactions as these

816
00:47:36,600 --> 00:47:39,560
episodes continue to move forward. We optimize them as the

817
00:47:39,560 --> 00:47:42,600
months go by. This is going to get more and more fun. We'll

818
00:47:42,600 --> 00:47:45,160
have more and more engagement as well. We'll invite people to

819
00:47:45,160 --> 00:47:49,160
participate in the show. And thank you for for giving us

820
00:47:49,160 --> 00:48:07,720
your time and attention and