I'm going towards the former pro athletes who are now entrepreneurs and trying to bridge
that gap and use the same skills, techniques, and values that they used in sports and are
struggling to get that transfer over, or those entrepreneurs who are still there.
All right.
Welcome in to Vision Pros Live.
With Jackson Calame, I'm your show host.
We'll be doing interviews for visionary entrepreneurs and guest leaders who are building fantastic
visions out there.
I just want to go through some of the things that might help you with your vision.
Hey, what's up everybody?
And welcome into Vision Pros Live.
I'm your host, Jackson Calame, founder of First Class Business, co-founder of Able Health,
one of our sponsors, great friends with Rick Meekins of Aepiphanni, who's also a sponsor
for us.
And I hope that you dedicate some attention sometime or some monetary donation value to
the water project.
They're up to great things for people in the world who really need it.
I'm excited to have one of my good friends I would consider him, Coach Reed on today,
Coach Reed Maltbie.
I met him at the Kajabi event.
Now this goes back to the power of that particular event and the power of that software.
We use Kajabi at First Class Business in order to build out our courses.
We also, in addition to our courses, have what we call our activities, and our activities
is our onboarding process for our clients who are looking to scale sustainable revenue
growth for their brands.
And so they go in, they do the activity with our team members.
And then in addition to doing the activity with them, they're learning as they go, but
they're also accomplishing things that are necessary to build the bridges that allow
prospects to cross the path of meeting them for the first time and deciding they want
to commit to working with them on whatever it is that our entrepreneurs do.
So with that said, I went to the Kajabi event not knowing a whole lot about that environment.
And I found myself with a whole bunch of people who were like me, they're heart driven, service
oriented individuals looking to make global impact and scale and help people in big ways.
And here Coach Reed and I come, sit at the same exact table just randomly, put our backpacks
next to each other, and we became really, really great friends.
He's somebody who I admire because of his many, many years, three decades of professional
coaching.
He's a TED speaker as well, bestselling author, has some really cool physical collateral that
he hands out as well at events.
But really it came down to the dedication he has to his word choices and the authenticity
and how he shows up and cares about those that he serves.
So without further ado, Coach Reed, thank you so much for being here today.
And let's dive into some of the changes going on in your brand and what you're up to.
Excited to be here to talk with you, reconnect.
We had such a great time at Kajabi Here Alive.
And I agree with you.
It's just being an introvert, typically by nature to go to an event like that and make
such great friends in a short period of time, tell us about the power of Kajabi and the
relationships that they build with people.
Absolutely.
I'm really excited to chat today.
Absolutely.
So tell us about, as we've been to raising excellence, let's hear about it from the angle
of what it is and who should be listening today.
Why should they be listening to you and what are we going to get out of today's conversation,
do you think?
So what it is, it was a 30 year journey, like you mentioned, almost 35 years now that I've
been working in youth sports or in sports, working with athletes.
And my area of expertise became helping develop those high performance environments.
So helping athletes achieve high performance through working with coaches based on how
they were developing those learning environments for their athletes, how they were communicating
with those athletes, and then what type of mental skills we were instilling in those
athletes so that they could perform at peak and not have those choke points.
And as you said, word choice became a big thing with me.
Every word mattered.
And so I really started to look at how words affect the brain, how they change performance
patterns, and then how we as coaches and leaders can become more transformational based on
the way that we communicate with our athletes.
Over the years, what happened is a lot of those athletes have grown up and moved on
and they're now coming back to me and talking to me, but they're now in business.
They're now running their own lives.
They're now have their own families and they're becoming coaches themselves.
And so my recent book Spartan Mindset focused on the language that we use in performance
environments, not just in sport.
And because of that, I'm starting to see that it's resonating with a lot of entrepreneurs
because how many of us played sports when we were young?
And right when I did my Texas women, I said, you know, raise your hand if you played youth
sports and every hand in the place went up.
And I said, raise your hand if you played pro sports.
And Anthony Munoz was the only person in the room, so I knew he'd raise his hand.
He was the only person.
So in that room of a couple thousand people, there was only one pro athlete, but the rest
of us had had some kind of sports experience.
And a lot of us wish that we had that old Ted Lasso ball coach beside us in our business.
And we wish that we could use those values and skills and methodologies that we used
in sport in our daily business life.
And so that's where my brand has taken a shift, is still raising excellence.
I work with what I call high performance E-fleets, which are those entrepreneurial athletes who
sort of straddle that line between still wanting to be very competitive athletes, but also
highly competitive entrepreneurs.
And I was just on a plane with a guy talking with him the other day, and he said, that's
me.
I'm still very competitive.
I compete in CrossFit.
I do all these other things.
And yet I feel like I'm a lost soul when I get into the entrepreneurial realm.
So I'm helping them bridge that gap and either transfer the skills that they used in youth
sports or in sports over into entrepreneurship, or at least allow them to leverage some of
those skills so that they can be just as successful as they were in business, as they were in
sports.
And I was a Ted Lasso.
I was that positive, goofy, dad joke kind of coach.
So I'm not everybody's cup of tea, but a lot of entrepreneurs, when I stand beside them,
they love having that kind of person who challenges them, but challenges them in such a positive
way.
I love that.
I love what Dwayne Johnson said about that.
He said, some people don't like me.
Some people don't have good taste.
So you got the people who have good taste out there.
They'll gravitate towards you, my friend.
So with that, you said, ETHLEETS.
Is this a play on words for entrepreneur athlete?
It is.
And it's funny.
I started using the term, started throwing it around.
I was talking with my IP lawyer and he says, TM that right away.
Just put a TM behind it.
Or put, yeah, because he says, down the road, you'll want to trademark that.
And then I started searching and I realized that the e-sports industry had used that term
as well because of electronic sports.
And they're part of my clientele.
So I didn't change it because I'm still embracing you.
Because I see ETHLEETS as five different types of people.
Like I said, it's those pro athletes.
So there's the pro athletes version.
Yeah, that turned entrepreneur.
There's the entrepreneurial athletes, those entrepreneurs who are still very athletic
and compete in amateur events on a regular basis, the weekend warrior type mentalities.
And they're highly competitive in both business and in sport.
Then there's those sport business entrepreneurs who make money off the $17 billion industry
of sports, youth sports, and make a good living doing it, but use a lot of the characteristics
of sports.
There's those influencers who leverage their, like my son, who is a bodybuilder and once
again in that realm, they leverage their influence over their market and collaboration with brands
to make money and drive the market.
And then there's the rest of them, which is that those people that just are fanpreneurs,
they absolutely love sports and they want their business life to be more like it.
They want to be treated like athletes and ETHLEETS fall in that realm in the sport business
realm.
I love that.
There must be a subsector that's a $17 billion because, and I mean that every NBA team almost
is now valued at over 1 billion each.
That's 30 billion alone.
So I think it's a multi-trillion dollar industry at this point.
Yeah, if you fold in the pro, you're right.
It's really broadened.
So do you know what subsector you were referring to with the 17 billion?
Where the article or?
Yeah, and it's still growing.
Last I saw it was 17, it's probably gone up.
It's the youth sports realm.
So it's that age range there.
They consider it.
And that's the thing is that's why I was so passionate about working with athletes is
because everybody else was treating it like a business.
They were treating these kids like numbers and it was so much churn.
And my thought was we're failing not only those kids, but our future generations are
failing the world if we don't teach them the life skills and the values and the abilities
to succeed beyond the game.
And so we can either treat them like a number, like a bottom line number, or we can treat
them like human beings that have an opportunity to raise excellence.
And if we do that, when they go on and they were highly successful in whatever it is they
do, they took what we taught them.
And so that was my big push was to not focus on the one or two really great athletes, but
your entire team and not like athletes, but human beings who you have an opportunity to
help them develop what their excellence is, raise it and chase it every day.
I love that.
I had the opportunity to sit between two New England Patriot coaches on a flight once.
They were not happy about that.
They were they were really crowding the seat, you know, trying to make sure nobody got in.
It was the only one left and I magically got to sit next to them.
And so I was asking them about sports and my kiddos.
I've got three at the time I had three kids have three kids.
I want to be the best possible dad of them that I can.
What what's your greatest advice for me?
I mean, I was a parent coach in the process and they said, keep your kids out of Pop Warner.
And I was like, huh.
And I had an idea of what they were saying.
And I said, what do you mean by that?
What is it about it?
They said they ruin the fun of the game.
And they said, and keep them out of Texas football programs.
That was the next thing.
That was harsh.
You know, I'm Texan.
They were Texans living in Marl Falls area.
And so, you know, that's when they said it's they're destroying the fun.
The kids get burnt out.
They get injured.
They don't want to, you know, they don't want to pursue the game after they go through,
you know, the office version of it, you know, where you're just treating it like a nine
to five and, you know, get them into specialty camps.
They said, you know, get them into things that are fun and help them develop a love
for the game.
And so it wasn't really calling out Pop Warner or calling out all Texas football coaches
as much as saying we need to make sure that the kids are enjoying this process.
You know, you can have fun and learn about this, too.
What are your thoughts on that?
So true.
So there's research that's actually out there about that.
That was done.
They interviewed thousands of youth athletes and they asked them what is the biggest reason
they play sports?
What are the reasons they play sports and what are the reasons they quit?
And the number one reason why kids play youth sports is to have fun.
And inversely or conversely, however you want to put it, the number one reason they quit
youth sports is because they're no longer having fun.
That is the one that is the biggest driver.
And those coaches are dead on.
They're right.
When you look at the fact that an industry that's serving our youth is a 17 billion or
more industry and involved in other equipment manufacturers and everything else and that
everybody's goal is winning and everybody's goal is making money, then what gets lost
in the shuffle is the joy of the experience and what we had as kids.
We were those kids who, you know, the door was locked on sat jokingly.
The door was locked on Saturday afternoon and parents said, don't come home to the streetlights.
Come on.
And we found we made up our own games.
We played every game under the sun possible and then we would morph them into what just
to play.
And there was so much joy in that experience.
And all of a sudden we've we're in this industry where our kids are over scheduled and they're
they're over specialized.
And, you know, we've got kids going to national championships at six years old and ranking
and being recruited in eighth grade and things like that.
And it's like, wait, wait, wait, wait.
You know, Matt Turner, who plays on our World Cup men's World Cup team, I believe he didn't
even play until like soccer until like halfway through his high school career or something.
I mean, this is a guy that played every other sport and enjoyed every other sport.
And yet we're like just over just over specializing our kids.
And it's because we're all there's this fear of missing out.
Oh, everybody else is being trained by experts and my kids playing year round and playing
for two teams and playing travel.
Also, their kid is so I must put my kid in that when you travel 500 miles and spend thousands
of dollars to take your kids to a tournament to then play a team that lives right down
the road from you that you could have stayed at home to play with.
It's about the wrong things.
It's no longer about the experience for the kids.
It's about the money and it's about this fake over over sensationalized belief that we're
creating pro athletes at six, seven, eight years old when we're not right.
Or that if we don't do those things as parents or bad parents.
Right.
That's the flip side of it.
Even if you're not in it for the money, if you're being pressured by society to do this
and you're falling into that pressure, you're allowing yourself to become a victim of that
experience.
I was just talking to somebody who said that their their son was had an opportunity, not
their son, a friend of them.
I don't want to go through this is but the kid had the opportunity to be on a full ride
scholarship at a particular university.
And the parents are super bomb because he skipped it.
Why did he skip it?
He decided not to go to his signing day because he fell in love with a girl.
That's not necessarily the best alternative when you're that young.
But at the same time, like there's obviously a clear disconnect, you know, in what the
kid wanted and what the parents wanted.
And as a parent, if you've invested in all that, you've made your purpose all of that.
Well, but you've lost sight of what the child wanted.
Well, you're like, sorry, but you know, there's some responsibility on the parent side in
the equation of recognizing what does this kid actually want?
Yeah.
And that's really here's what I want to shift gears to though for you.
What is your vision in 15 seconds?
What does that look like?
My vision is always been that I develop leaders who transform lives.
My belief is now looking at entrepreneurs that there are people out there who have not
fully realized their potential and they know that they're put here to do something.
They know they're put here for their excellence and they're making that transition in entrepreneurship
or they're making that transition in the business world.
And they want it's not just about making money.
They want to leave a legacy.
They want their name to be on people's minds and on people's lips years and years after
they're gone because they left such an impact on the world.
And I want to be there to be that coach that serves them and gets them to that point where
they create that impact.
So it's still leaders who transform lives.
That's awesome.
And so in 30 seconds, what's your vision for those of you, sir?
What's your vision for these leaders?
Most of them were highly successful in sports or in some other performance activity.
And now that they're in entrepreneurship, there's this huge, I felt it myself, there's
this huge disconnect.
And so what I want to be there to serve is to show them how to translate the skills and
abilities that they had in sport, transfer them over to the business world and then develop
that transformational experience so that they can succeed in business as well as they did
in other performance arenas.
And then the process create new generations of opportunities for other people.
You bring up a great point.
You talked about the difference that exists in those two realms.
With sports, team sports, you have an audience, you have fans, you get to go out on fields,
you get to compete head to head with the people.
In entrepreneurship, there's no audience to start.
There's people.
And if you do have an audience, they're like, who are you now?
What are you doing?
We've always known you as that football player, or we've always known you as this, that, or
the other.
You have to convince people to become your fans, so to speak, or walk the walk long enough
in order to show people that you're truly at this.
So what are some of the secrets that you would say help people overcome that transition of,
wow, the lights were on me, camera action, we're going out there and waiting to compete
with everybody to, oh, hello, this is kind of a lonely journey?
Couple things.
It's just like that scene from Hoosiers, where the team goes to the gym and they measure
the baskets and the courts show that it's the same court they played on.
It just feels bigger.
It's getting people to understand that there's no difference in the environments.
I've seen so many entrepreneurs that I've worked with who were phenomenal athletes and
phenomenal performers, and you put them in front of a stadium of, I know one that played
pro football, put them in front of a stadium of 50,000 people and perform at peak, walk
into a boardroom with 10 people, and absolutely melt into a pile in the corner because that
particular athlete did not.
And I was like, it's the same environment.
It's the same stressors, the same anxiety, it's the same preparation.
There are so many, from a mental perspective, the performance is the same.
It's getting you to understand that that boardroom is no different from the stadium.
You're going to show up, you've prepared, you've practiced, you've trained, you're going
to show up, you bring the skills to the table and you perform at peak, just like you always
did.
You're just in a different realm.
The other one is that comparison is the thief of joy.
A lot of athletes turned entrepreneurs or entrepreneurial athletes will say, man, I
crushed it this weekend, blah, blah, blah, but when I look at so-and-so's business or
when I look at how so-and-so's doing things, I can't do it.
Well, as Teddy Roosevelt said, comparison is the thief of joy.
You're comparing yourself to other people and their journey's different and how they
do business is different and how certain entrepreneurs do things is very different than how you will.
Bill Gates and Mark Zuckerberg and some of these other entrepreneurs out there, they're
going to do things very differently than maybe an athlete entrepreneur will do things.
And so, what you have to understand is stop comparing yourself to them.
Start looking at the person in the mirror.
The only person that you're competing with is the person in the mirror and who you were
yesterday.
And so, how you competed in sports is how you can show up in business.
But if you're always looking at somebody else and saying, I'm not like them and they didn't
compete like you did, then you're following the wrong model.
How did you compete in sports?
Surround yourself with people who get what you're doing, understand who you are, because
they'll help bring that best out of you.
They won't try to change into somebody else.
Don't compare yourself to others.
Compare yourself to your own journey, where you were in your sports realm, to where you
are now.
Those same skills can transfer if you have the same mental mindset that you did.
Such a healthy habit to learn.
One that I had to learn way late in life.
I think I was 30 by the time I finally started to make that transition.
And I remember one of the moments I was on a track and I was getting to my last lap and
I was about to like shut down and run slower because I was in the last lap.
Nobody's there watching, you know, whatever.
That's that moment of integrity that hits you in the head and like, oh my gosh, this
is the moment that LeBron James, that's who came to mind, was this is when he turns it
up and makes sure he beats his best self.
And so I booked it, man.
I booked it all the way through the finish line, booked another 30 yards extra just to
do it.
And it was the first time in my life where I was like, that's what it feels like to be
LeBron James.
Yeah.
Like that's, and it is a comparison, so to speak.
But there's a very unhealthy comparison of, you know, hey, I have to be as good as that
person over there.
You know, I have to get the same results as that person over there.
I have to be better than them.
It wasn't about that.
It was about recognizing that, okay, it's like comparing layups, right?
Of course I'm going to follow and model somebody who's good at making layups for the sake of
modeling that, but not with the intention of making myself into them.
So both correspond, right?
I think there's a correspondence on both, but I still have to, if I'm going to do myself
a disservice from what I heard you say, if I don't focus on being my best self, on showing
up for me and looking at myself yesterday and saying, you know what, I was good enough
then as a human being, right?
And I can be better today and I need to be willing to accept that if I was better today
than I was yesterday, that's where happiness is.
But I have to accept it in order to feel it.
Is that correct?
Yes, that's exactly it.
Thank you for letting me process that.
I was like, I want to make this, I try to get this concept because I don't want the
thief to steal my joy.
Yeah, I agree.
And you will, what you'll do is you'll find benchmarks, right?
You'll find standards and benchmarks and that's okay.
LeBron James was a standard for you.
It was a benchmark.
Steph Curry for me, you know, he'll swish, rethrows before he leaves the court at the
end.
Did not make swish because that's how much into the process he is, how embedded he is.
So it's the same thing.
As an entrepreneur, I'm going to be like, you know what, I did enough on this and I
think I'll be okay.
And I maybe, maybe we'll get the funding tomorrow when I meet with the board.
So I'll knock off now.
Really is it where you need it to be?
Have you switched those 10 free throws yet?
Have you put in all the preparation you need to be?
Because you wouldn't do that as an athlete.
You prepare, like you said, you'd run through the line and finish the run.
But in business, you're going to not because, or you're going to follow, like you were saying,
you're going to follow somebody else's path.
My nephew is in business and he was an athlete as well.
He's a rugby player actually plays on the Orlando national touch rugby football touch
rugby team.
And he and I were talking the other day and it's like, people want to, like you said,
people want to box you in.
Oh, you're an athlete.
So you must be good at sales or they don't think that athletes have the entrepreneurial
brains or that they actually have the ability to be entrepreneurs.
Like you get, you get boxed in as a dumb jock or you get boxed in as well.
You know, you're so outgoing and so aggressive that you'd make a great salesperson.
And he's like, I'm an ops guy.
I'm so good at the operations.
Like that's where I want to be is when I'm on the field, I'm the one that's seen the
plays develop and having the vision to know where to go next.
It's the Wayne Gretzky going where the ball will be so I can score more tries type of
mentality.
And he's like, so I'm the one directing traffic.
So that's what I want to do in business.
I don't want to be the salesperson.
I want to be the one directing traffic on the back office ops guy.
And yet as an athlete, a lot of times you get boxed out of those positions because everybody's
always already decided that you're, you're this and not that because you were an athlete.
So it's getting the transfer all those skills over.
And again, it's like you're alluding to putting the earplugs in when you're getting advice
from the wrong people.
Yes.
You know, my mom's a great mom.
She can guide me as a mom, perhaps on spirituality too, you know, to some degree, but she's not
my business coach.
You know, like then therefore the opinions don't need to be there.
You know, they're not as valid as somebody who may be more aligned with what my business
is like a business coach, right?
My business coach may not know anything about marketing.
And so his opinion on marketing is invalid, right?
You have to learn to turn off certain frequencies, certain people.
You also talked about something that reminded me of the principles of hard work and sacrifice,
right?
And making those free throws a big deal, you know, making sure that you not only just make
the free throws, but you make the swishes, uh, hard work and sacrifice.
Are they good or bad?
I think the grind hustle mentality is bad because it sets us up for burnout and tremendous
failure, you know, emotional failure, because some people, you look at Tim Ferriss, the
concept of some people can get done in four hours and a week and have a great life and
do well.
And others may have to put in a little bit more time.
And so hard work and sacrifice are good.
Any great, any athlete will tell you, you've got to put in the time, but it's got to be
quality time being at the office for 15 hours in a day, but not getting quality work.
And I'd rather be at the office for four and crank out quality work from a sacrifice perspective.
Again, there are times that athletes do put it all on the line.
And there are other times that athletes say, it's not worth it today.
I'm going to pull out of this now because I'm going to get hurt doing this.
I was watching the documentary on the tour de France, um, tour de France, unchained from,
and it was the 2021 or 2022 tour de France.
And they, there were athletes who one, one person pulled out and his team was so upset
because they hung all their hopes on him and a lot of money on him.
And he said, I'm not there this year.
I'm physically not there this year and I'm going to hurt myself if I continue with this
particular race.
He chose not to sacrifice his future welfare in that moment.
Sure, sure.
Teammates were upset, but that means he can race another day and not just physically,
but emotionally had he continued with that race, would he have burned out so emotionally
that he would have never returned to the game?
So again, in entrepreneurship, there are those moments where sacrifice is worth it.
And there's other times you have to step back and say, there's a bigger picture.
There's a bigger game.
There's a longer season.
We're not playing a finite game here.
It's like Simon Sinek says, it's an infinite game.
So we've got to think about the legacy and impact that we want to have beyond today,
beyond tomorrow, beyond even the next couple of years.
So if we're going to sacrifice, it's got to be for the greater good, the bigger game.
Wow.
Great.
Great reference to a Simon.
Um, you know, start with why, if you haven't read that book, we highly recommend it.
I'm sure that the coach Reed does as well.
Um, so to that concept though, the game aspect, right?
I'm a fourth quarter guy.
I love the fourth, fourth quarter.
I love the last few minutes of the game.
I got to live for that.
Um, and at the same time, you can't live in that every moment of the day.
Um, we all have different thresholds on it, but you have to think about business as being
more like a season, um, right?
Where you win some, you lose some, you rest some, you sit your starters out on certain
games too.
Um, there's, there's lots of balance that has to be had in order to, uh, not, not grind,
right?
To the point where you're, you're hurting yourself.
Um, you know, you may have to grind in the fourth quarter, right?
For those last two minutes, you may have to, but to sustain a grind, unless you're living
in a position where you don't have a good environment, um, you know, that's, that's,
if your environment is one in which it's hurting you on a daily basis, you might have to grind
every day just to get out of that.
The difference is coach Reed, you and I, we have an audience that's not stuck in that
position.
Um, you know, we have an audience that has, um, has more of their needs met than people
who might live, you know, in a third world country and don't have access to clean drinking
water, um, you know, and have to provide like their, their next dollar is what's going to
get them food on the table for the next, um, for the next meal or their child's next meal.
So we're very fortunate to live in a society where our hard work and sacrifice can be balanced
in a way that allows us to build our muscles, um, in a way where we can begin, not, not
lose sight of our joy.
So let's switch gears a little bit.
Um, what powerful lesson can other visionaries learn from your experience?
Oh, wow.
That you never stop growing.
That I, where I am today at 49, I would have never guessed at 16 when I started this coaching
journey.
And the one thing that I figured out along the way is that as much as we think that we
get to a point where we become an expert or we become a guru or we become good enough
to be first team, that's when you need to pivot.
You know, this New Zealand All Blacks, one of the greatest teams in the world in the,
in the history of recorded sports, as they always say, when you're at the top of your
game, change your game.
And that's the one big lesson that I've pulled from my experiences.
There's always an opportunity to pivot, to, to, to change with the way the industry is
changing, to change with how my life is changing and what I want and to change with how my
beliefs about how to get to my, you know, how to create my legacy moments are.
And so I continue to pivot every chance I get.
And if you're a visionary and you feel like you're really, you're in a really great spot,
remember one thing, there's always somebody that's gunning for first place.
If you're in quote unquote in first place and two, you'll burn out if you don't shift
gears every once in a while.
The big dream is always there, but you may have to, you may have to change and change.
The only thing we can embrace, it's the only thing that we can, we can trust is change
will always happen.
That's awesome.
Okay.
So you mentioned these pivot points and I, I've steered away from a quote that I used
to be led by quite strongly and it was begin with the end in mind.
I don't mind it, but I've shifted it.
We lead with, begin with the vision and mind.
And that, the reason why that's so important and it's, it's, it's powerfully connected
to the lesson you just talked about.
My end, right?
Whatever I see as the end is limited by my vision, right?
So let's say I have a vision to get to the top of the hill, right?
I get to the top of the hill.
Well, what do I see on the other side?
Right?
I might see a beach on one side.
I might see mountains on the other and I might see a desert, right?
Often the other direction.
Now I get to decide where do I want to go from here?
Right?
The pivot is designed to happen because you're constantly changing.
You can't see beyond your own future typically, not, not very far.
So you know, you're, you're pointing out what so many people don't, don't get to find out
until they're 10, 20, 30 years into their equation.
But if we can start looking at, okay, where does my vision take me to?
Well, it takes me to here, then start asking other people who are there.
What do you see beyond this point?
Right?
So how do you, how do you go about doing that?
We talked about Brendan Burchard's upcoming event, for instance.
Sounds like you're going to be going to that.
Who do you turn to to elevate your vision as you, as you get ready to pivot?
I don't get stuck in the, I try not to get stuck in the echo chamber.
So I don't listen to just people who resonate with me and I don't listen to people who just
in my industry or who I feel like have the same values.
You've got to go outside.
So when I worked with youth athletes or when I worked with, you know, I worked with Olympic
governing bodies, I worked with a little bit over half a dozen, maybe more of the U.S.
Olympic teams in some capacity or another over the years.
And one of the things that we always did, well, one of them is sailing and I'm not a
sailor.
I always, when I work with the sailing, U.S. sailing or like work with the intercollegiate
sailing association now, I always talk about, let's look at other sports.
How are they doing in other sports?
You know, right now in intercollegiate sailing, we have, we have some things that we're working
with within our industry.
And I said, you know, the same thing happened to soccer a couple of decades ago.
So let's look how they did it.
Look, look how.
And so we were pulling examples from others.
So that's one is get outside your echo chamber.
The other one is the interesting thing about mountain climbers is they get to the top of
the mountain and they always see a taller mountain.
They always see something else they want to climb.
No mountain climber has ever gotten to the top of the mountain and gone, well, that's
it.
I'm done.
I did what I came to do.
And nobody, again, going back to Simon Sinek, if you're playing the infinite game, if it's
for a legacy, then there mountains are just there, there are waypoints along the journey.
They're never the end.
And so I'm constantly retooling what that, like you said, vision looks like.
Okay.
So people set goals and goals are self-esteem based.
I'm going to sell this much this year.
I'm going to make this much here.
They usually have data behind them and they're self-esteem based.
But if you have intentions behind them, like I'm going to show up every day, I'm going
to go to three events this year that make me better.
I'm going to learn from a new industry.
I'm going to learn a new skill.
I'm going to hire a new coach who actually does X.
Those are intentions and intentions are self-compassion based.
If you've ever read Dr. Amy Saltzman's book, it's still quite place.
She talks about self-esteem versus self-compassion.
Those are self-compassion things.
Those aren't based on data.
They're based on process.
And as human beings, the most powerful thing we have is the story.
So if you have an end game, if I have an end game and my end game is about data, it's about
stale, sterile, unimaginable, unemotional information, then I'm going to burn out.
But if my end game is a story, like you said, if it's a vision, this is what I want.
This is what I see.
This is what I, when I do visualization work with athletes and entrepreneurs, this is what
I envision.
I just did one with a group of entrepreneurs here in San Diego.
We did a whole, actually I did it with an insurance company I'm working with too.
They envisioned who they wanted to be in five years and what it would feel like and what
it would, and I went through the whole thing as realistic as possible so they could have
the emotional anchors to it.
The tastes, the smells, the sounds, the people beside them, how they felt, all of that involved
in it.
And I told them, I said, that's your anchor.
And every time you feel like you're burned out, every time you feel like I'm near the
end of my game or I'll never make it to the end of my game, stop looking at the data and
start buying into the story.
What was the story you had in your brain?
What was the vision you had?
That's what's going to drive you.
Going to Brendan Bichard for me, like I told you before the show started, I burned the
boats like Cortez.
The day that the offer came out, booked the hotel room, bought the flight before even
thinking about it because it was like, it's like signing up for a marathon.
I already signed up, I already paid, I might as well go.
I'm going no matter what.
I'm way out in the comfort zone going to something like that because it's thousands of people
and I'm an introvert.
Unless I'm on the stage, which I've done, I'm an introvert.
But I know by going that I'm stretching my capabilities, getting out on my comfort zone,
meeting amazing people like you and potentially growing not only my business, but as KHL taught
me, as Chubby Hero Live taught me, I retooled.
I gained a better understanding of my brand and who I am as a human being.
And I'm so much more confident today having had the conversations with you and the social
society and Alex Ong and everybody else, I walked away from that event with so much clarity
about who I am and what I bring to the world.
And I'd been doing it for 35 years, 35 years and in a weekend, I feel like my mind blew
up.
If I had not focused on the vision, if I'd been focused only on data, I wouldn't have
gone to that event.
And I would have focused just on whatever sales I was trying to make or course I was
trying to make.
Instead, I went to that event because the vision carried me there.
That's what you need to do.
And it's so cool.
I got to meet you when you came to that identity conclusion.
I got to meet you as you were voicing that for probably one of the first times to a group
of people and got to see like, wow, here's somebody who I know has lived what you...
I know you've lived that for 30 years.
I know that because I can feel it in you.
I can see it in you, but you hadn't quite seen it in yourself to that level.
And that's what struck me.
I was like, this is cool to be here for this because I know that your trajectory went from
moving forward two steps at a time to 20 mountains at a time because of your discoveries.
So I'm one of my portraits.
So what's funny is the joke amongst my kids' friends is that I work in the CIA because
every time they try to explain what it is I do for a living, I can't.
And then when people ask me, I'm like, well, I do mental skills and I do this and I work
with teams and I work with this and governing body.
And so it's like, yeah, right.
He travels a lot and he can't really explain what he does.
He's in the CIA.
That's the joke.
I came home and I was telling my son, I was like, I finally can actually do an elevator
pitch and it makes sense with somebody.
And he's like, you're no longer in the CIA, dad.
Let's hear the elevator pitch, Coach Reed.
Go ahead, my friend.
Let's put you on the spot.
On the spot.
Okay.
So I just did it with somebody that it was like, oh my gosh, it's my first time.
I work with high performance E-fleets.
These people that straddle the realms between competitive sport and entrepreneurship or
business and want to try to transfer the skills back and forth between the two.
And they don't want to let go of one for the other.
They don't want to sacrifice one for the other, but they're almost lost in identity because
they're not quite sure how to transfer those skills.
I've done it for 35 years.
I've helped people reach peak performance in sport and in business.
I'm myself an entrepreneur coming from an entrepreneurial family.
I've been a coach for 35 years.
I've been an athlete for almost 43, 44 years.
So I get where they're coming from.
And if you've ever watched Ted Lasso, the joke is that's who I am.
So that's who I work with.
I work with these highly competitive human beings who want to slay in the boardroom as
well as they did on the field.
And they want that Coach Ted Lasso beside them every step of the way, stretching them,
challenging them, but making them feel like they're on top of the world.
I love it.
We had a tall building for that elevator, but it was great.
At any point, had we had to cut off, you were in a great position to cut off.
So I'm glad we extended that and ended up on the same floor.
It was fun.
All right.
So let's hear about this.
And I'm going to ask you a fairly strange question.
And I'm going to precede it first.
In coaching, right?
In development of others, there's a lot of self-actualization.
There's a lot of great things that we get out of it.
We are the benefactors of seeing people change their lives.
But I want you to take it a step further for us if you can.
Why is that important to you?
When did you realize it?
Where does this deep desire come from?
I talked about it in my TEDx.
I was working with that team in Florida and they'd gotten, they'd been played a rough
hand and this was a group of kids that they didn't even want me there.
I can remember they'd been tremendously emotionally hurt by their previous coach who went to jail
for some unsavory behavior, not with them, but with other people.
But this was a coach that they were very attached to.
They'd create strong relationships with this coach.
They believed in him and they were at that young age of like 15, 16, 17 where really
impressionable and then their world falls apart.
And so the organization that I was working for knew me as this turnaround.
I hated being called, they always called me the bad news bearer's coach because they'd
be like, this kid needs your help or this is a group of wayward kids or these kids are
lost.
Can you take them?
And that's what I do.
I build people up.
That's who I am.
That's how my coaches coached me.
I'm just standing on the shoulders of giants doing the same thing.
And so I said, I'll take them.
And I remember that first practice, it was like a two or 300 yard walk from one end of
the field complex to the other.
And I'm walking with the captain and another kid and they're coaching me.
The one's like, they're not going to want to talk to you coach.
They really don't want you here.
The mood is really this.
Here, if you do this coach and if you say this and follow my lead and I'll support you
coach, we'll turn them around.
That group of kids went from not even wanting me there, not even really wanting to listen
to you, not even wanting to deal with me and their parents giving up on them, saying don't
enter them in this tournament because they're not going to win.
They're going to get embarrassed and don't do that.
Everybody had given up on this group of kids because of what had happened, this trauma.
That group went from that to all of us sitting in tears the last game I coached with them
because I made bracelets for each of them that were my coach's prayer because I had
a pregame ritual that we did that my coach taught me.
And each bead represented a line in the prayer.
I give them all these bracelets and we're all crying.
And then I find out from a mom that one of the kids who was in a really dark place said,
I want to be a coach, just like Coach Reed, because I don't know what he's got, but I
want it.
I want that feeling, whatever energy he's trapped, acquired, tapped into, I want it.
That's why it's so important to me.
Because every athlete I ever dealt with, I felt like had the opportunity to be an amazing
human being beyond the game.
And if I stripped away the game itself and realized that this was practice for how they
would be in life, I could give them the opportunity to raise their own excellence and go on and
be excellent in whatever it was they did.
And it's the same thing with entrepreneurs and businesses and everybody else I work with.
One of my clients right now, a health insurance company, we were talking about fourth quarter,
they're in it.
And the problem is, is they've attached a lot of trauma to the fourth quarter.
And we talked the last workshop we did, we talked about unpacking that trauma and making
it something they have to train for and prepare for all year and they're ready for it.
The warrior mindset, they got so excited, they want to do pep rally and they want to
make the fourth quarter legitimately a two minute drill for them.
And that is unlocking somebody's excellence.
That is treating people like everybody has a right to unlock their magnificence and share
it with the world.
And so many of us either hide it, we're never given the chance or people bury it on us.
They bury us, they get rid of it.
The way they treat us, they make us hide it.
And I don't want that.
That's why it's so important, man, because there is no better feeling in the world than
watching the light bulb go off in a human being when they finally get something, when
they finally accomplish something they never could have.
Or more importantly, like you saw with me, when they suddenly have total clarity about
what their magic is and how they can actually show it to the world.
That's why it matters.
Wow.
Well said, man.
I'm going to let that resonate.
While it does, you mentioned the coach's prayer.
You mentioned that you got it from your coach.
Is this something that we get to be blessed to have access to?
Or is this something that is part of the process of working with you that gets unlocked?
It is part of the process.
You know, the challenge coin, I do that now.
It is part of the process, but I can still share it if I can remember.
I mean, it's included.
You don't have to do it right now.
We'll share it as something maybe I can opt in.
You know, share it as something that people can get access to after the show.
We are down to the last few minutes.
I don't want to rush through it.
I want it to be something that people get to receive and appreciate.
It is not my prayer.
It's been passed down by generations to me, so I don't even know who the original author
is, but yes.
Oh, man.
That's awesome.
Cool.
We will definitely look forward to that.
Is there any other elements coming up or any particular page that you'd like us to guide
people to so they can connect with you further and learn more about what you're doing, Coach
Reid?
Just keep an eye on coachreid.com.
It's the big one because I am revamping it to better meet what my mission is.
And so there's some new courses coming out.
I've got some new products coming out that are all about the Spartan brain and the warriors
versus winners, warriors, not winners, and some of the other key pieces.
So yeah, coachreid.com.
That's awesome.
And I would say, guys, don't hesitate to opt in now.
We're talking about taking a math book that has proven that works really well and optimizing
that to the next level of the math book.
So if you're in anybody's programs like Coach Reid, like Kajabi, like what I'm doing, it
doesn't matter what you're doing too.
You got to remember that you're getting people from point A to point B at all times.
You're always constantly getting them to that new pivot point, that new vision.
So if you resonate with anything that Coach Reid said, make sure to follow him.
You could probably reach out to him on LinkedIn, Instagram, Facebook.
You're better at responding on Instagram than you are on LinkedIn.
So am I.
But I'll reach out to him on the platform if you feel like you resonate with what he's
up to.
If you're in Austin and you happen to be there during the time of Brendan Burchard's event,
what day is the event again?
The 14th through 17th of September.
Yeah, 14th of 17th through September.
There's an event that he's going to be at in Austin, Texas.
So don't hesitate to also reach out to him there.
And if there's any other way that we can, of course, help you, Vision Pros, leave a
comment in the comments and make sure to share this with your friends.
Coach, any final words of wisdoms you'd like to share with anybody?
Last piece, because language is a big deal, words matter to me.
The last piece, and I've been saying it a lot lately, is when it comes to how we speak
to people.
If you speak loudly, people will hear you.
If you speak intelligently, people will listen.
If you speak lovingly, they'll follow you.
So if you are a leader that wants to be transformational, start speaking from a place of love to the
people you lead and they will follow you everywhere you go.
And it will be so much better experience for all of you.
Hi Mase Clappen in the background.
Well earned.
Love that very much.
Thank you, man, for all the wisdom that you shared with us today.
We look forward to having you back in the future too, especially as you launch those
new programs.
We want to make sure that people get the chance to see it because you are constantly throwing
out value and it has a lot to do with the love that resonates from you as you talk to
me and as you talk to our audience.
So appreciate you, man.
Appreciate you, Jackson.
Thank you so much.
Hey everybody, have a great day.
We'll see you later, Vision Pros.
We'll see you soon.
Thank you for being here today.
I'm really happy that you tuned in to Vision Pros Live.
I'm looking forward to seeing your reactions as these episodes continue to move forward.
We optimize them as the months go by.
This is going to get more and more fun.
We'll have more and more engagement as well.
We'll invite people to participate in the show and thank you for giving us your time
and attention.
Have a nice day.