1 00:00:00,000 --> 00:00:05,720 I'm going towards the former pro athletes who are now entrepreneurs and trying to bridge 2 00:00:05,720 --> 00:00:09,580 that gap and use the same skills, techniques, and values that they used in sports and are 3 00:00:09,580 --> 00:00:15,560 struggling to get that transfer over, or those entrepreneurs who are still there. 4 00:00:15,560 --> 00:00:16,560 All right. 5 00:00:16,560 --> 00:00:18,720 Welcome in to Vision Pros Live. 6 00:00:18,720 --> 00:00:20,800 With Jackson Calame, I'm your show host. 7 00:00:20,800 --> 00:00:25,920 We'll be doing interviews for visionary entrepreneurs and guest leaders who are building fantastic 8 00:00:25,920 --> 00:00:26,920 visions out there. 9 00:00:26,920 --> 00:00:35,040 I just want to go through some of the things that might help you with your vision. 10 00:00:35,040 --> 00:00:42,600 Hey, what's up everybody? 11 00:00:42,600 --> 00:00:44,520 And welcome into Vision Pros Live. 12 00:00:44,520 --> 00:00:49,400 I'm your host, Jackson Calame, founder of First Class Business, co-founder of Able Health, 13 00:00:49,400 --> 00:00:54,120 one of our sponsors, great friends with Rick Meekins of Aepiphanni, who's also a sponsor 14 00:00:54,120 --> 00:00:55,360 for us. 15 00:00:55,360 --> 00:01:00,120 And I hope that you dedicate some attention sometime or some monetary donation value to 16 00:01:00,120 --> 00:01:01,120 the water project. 17 00:01:01,120 --> 00:01:03,840 They're up to great things for people in the world who really need it. 18 00:01:03,840 --> 00:01:08,280 I'm excited to have one of my good friends I would consider him, Coach Reed on today, 19 00:01:08,280 --> 00:01:09,840 Coach Reed Maltbie. 20 00:01:09,840 --> 00:01:11,840 I met him at the Kajabi event. 21 00:01:11,840 --> 00:01:15,900 Now this goes back to the power of that particular event and the power of that software. 22 00:01:15,900 --> 00:01:21,200 We use Kajabi at First Class Business in order to build out our courses. 23 00:01:21,200 --> 00:01:25,760 We also, in addition to our courses, have what we call our activities, and our activities 24 00:01:25,760 --> 00:01:30,080 is our onboarding process for our clients who are looking to scale sustainable revenue 25 00:01:30,080 --> 00:01:31,240 growth for their brands. 26 00:01:31,240 --> 00:01:35,480 And so they go in, they do the activity with our team members. 27 00:01:35,480 --> 00:01:39,560 And then in addition to doing the activity with them, they're learning as they go, but 28 00:01:39,560 --> 00:01:43,440 they're also accomplishing things that are necessary to build the bridges that allow 29 00:01:43,440 --> 00:01:47,640 prospects to cross the path of meeting them for the first time and deciding they want 30 00:01:47,640 --> 00:01:52,680 to commit to working with them on whatever it is that our entrepreneurs do. 31 00:01:52,680 --> 00:01:56,720 So with that said, I went to the Kajabi event not knowing a whole lot about that environment. 32 00:01:56,720 --> 00:02:02,260 And I found myself with a whole bunch of people who were like me, they're heart driven, service 33 00:02:02,260 --> 00:02:08,640 oriented individuals looking to make global impact and scale and help people in big ways. 34 00:02:08,640 --> 00:02:13,920 And here Coach Reed and I come, sit at the same exact table just randomly, put our backpacks 35 00:02:13,920 --> 00:02:17,320 next to each other, and we became really, really great friends. 36 00:02:17,320 --> 00:02:22,200 He's somebody who I admire because of his many, many years, three decades of professional 37 00:02:22,200 --> 00:02:23,200 coaching. 38 00:02:23,200 --> 00:02:27,880 He's a TED speaker as well, bestselling author, has some really cool physical collateral that 39 00:02:27,880 --> 00:02:30,080 he hands out as well at events. 40 00:02:30,080 --> 00:02:36,280 But really it came down to the dedication he has to his word choices and the authenticity 41 00:02:36,280 --> 00:02:38,840 and how he shows up and cares about those that he serves. 42 00:02:38,840 --> 00:02:43,080 So without further ado, Coach Reed, thank you so much for being here today. 43 00:02:43,080 --> 00:02:47,240 And let's dive into some of the changes going on in your brand and what you're up to. 44 00:02:47,240 --> 00:02:50,480 Excited to be here to talk with you, reconnect. 45 00:02:50,480 --> 00:02:53,080 We had such a great time at Kajabi Here Alive. 46 00:02:53,080 --> 00:02:54,080 And I agree with you. 47 00:02:54,080 --> 00:02:58,360 It's just being an introvert, typically by nature to go to an event like that and make 48 00:02:58,360 --> 00:03:02,440 such great friends in a short period of time, tell us about the power of Kajabi and the 49 00:03:02,440 --> 00:03:04,560 relationships that they build with people. 50 00:03:04,560 --> 00:03:05,560 Absolutely. 51 00:03:05,560 --> 00:03:07,840 I'm really excited to chat today. 52 00:03:07,840 --> 00:03:08,840 Absolutely. 53 00:03:08,840 --> 00:03:13,800 So tell us about, as we've been to raising excellence, let's hear about it from the angle 54 00:03:13,800 --> 00:03:19,200 of what it is and who should be listening today. 55 00:03:19,200 --> 00:03:22,520 Why should they be listening to you and what are we going to get out of today's conversation, 56 00:03:22,520 --> 00:03:24,400 do you think? 57 00:03:24,400 --> 00:03:30,320 So what it is, it was a 30 year journey, like you mentioned, almost 35 years now that I've 58 00:03:30,320 --> 00:03:33,960 been working in youth sports or in sports, working with athletes. 59 00:03:33,960 --> 00:03:38,080 And my area of expertise became helping develop those high performance environments. 60 00:03:38,080 --> 00:03:42,640 So helping athletes achieve high performance through working with coaches based on how 61 00:03:42,640 --> 00:03:45,760 they were developing those learning environments for their athletes, how they were communicating 62 00:03:45,760 --> 00:03:49,680 with those athletes, and then what type of mental skills we were instilling in those 63 00:03:49,680 --> 00:03:53,400 athletes so that they could perform at peak and not have those choke points. 64 00:03:53,400 --> 00:03:56,160 And as you said, word choice became a big thing with me. 65 00:03:56,160 --> 00:03:57,160 Every word mattered. 66 00:03:57,160 --> 00:04:01,000 And so I really started to look at how words affect the brain, how they change performance 67 00:04:01,000 --> 00:04:05,440 patterns, and then how we as coaches and leaders can become more transformational based on 68 00:04:05,440 --> 00:04:08,280 the way that we communicate with our athletes. 69 00:04:08,280 --> 00:04:11,320 Over the years, what happened is a lot of those athletes have grown up and moved on 70 00:04:11,320 --> 00:04:14,400 and they're now coming back to me and talking to me, but they're now in business. 71 00:04:14,400 --> 00:04:16,080 They're now running their own lives. 72 00:04:16,080 --> 00:04:18,960 They're now have their own families and they're becoming coaches themselves. 73 00:04:18,960 --> 00:04:23,880 And so my recent book Spartan Mindset focused on the language that we use in performance 74 00:04:23,880 --> 00:04:25,920 environments, not just in sport. 75 00:04:25,920 --> 00:04:29,320 And because of that, I'm starting to see that it's resonating with a lot of entrepreneurs 76 00:04:29,320 --> 00:04:32,520 because how many of us played sports when we were young? 77 00:04:32,520 --> 00:04:36,880 And right when I did my Texas women, I said, you know, raise your hand if you played youth 78 00:04:36,880 --> 00:04:38,480 sports and every hand in the place went up. 79 00:04:38,480 --> 00:04:40,120 And I said, raise your hand if you played pro sports. 80 00:04:40,120 --> 00:04:44,000 And Anthony Munoz was the only person in the room, so I knew he'd raise his hand. 81 00:04:44,000 --> 00:04:45,400 He was the only person. 82 00:04:45,400 --> 00:04:48,520 So in that room of a couple thousand people, there was only one pro athlete, but the rest 83 00:04:48,520 --> 00:04:51,080 of us had had some kind of sports experience. 84 00:04:51,080 --> 00:04:56,160 And a lot of us wish that we had that old Ted Lasso ball coach beside us in our business. 85 00:04:56,160 --> 00:05:00,920 And we wish that we could use those values and skills and methodologies that we used 86 00:05:00,920 --> 00:05:03,640 in sport in our daily business life. 87 00:05:03,640 --> 00:05:07,080 And so that's where my brand has taken a shift, is still raising excellence. 88 00:05:07,080 --> 00:05:12,400 I work with what I call high performance E-fleets, which are those entrepreneurial athletes who 89 00:05:12,400 --> 00:05:18,080 sort of straddle that line between still wanting to be very competitive athletes, but also 90 00:05:18,080 --> 00:05:21,240 highly competitive entrepreneurs. 91 00:05:21,240 --> 00:05:24,280 And I was just on a plane with a guy talking with him the other day, and he said, that's 92 00:05:24,280 --> 00:05:25,280 me. 93 00:05:25,280 --> 00:05:26,280 I'm still very competitive. 94 00:05:26,280 --> 00:05:27,280 I compete in CrossFit. 95 00:05:27,280 --> 00:05:28,280 I do all these other things. 96 00:05:28,280 --> 00:05:32,040 And yet I feel like I'm a lost soul when I get into the entrepreneurial realm. 97 00:05:32,040 --> 00:05:37,120 So I'm helping them bridge that gap and either transfer the skills that they used in youth 98 00:05:37,120 --> 00:05:42,000 sports or in sports over into entrepreneurship, or at least allow them to leverage some of 99 00:05:42,000 --> 00:05:46,080 those skills so that they can be just as successful as they were in business, as they were in 100 00:05:46,080 --> 00:05:47,080 sports. 101 00:05:47,080 --> 00:05:48,560 And I was a Ted Lasso. 102 00:05:48,560 --> 00:05:51,840 I was that positive, goofy, dad joke kind of coach. 103 00:05:51,840 --> 00:05:55,600 So I'm not everybody's cup of tea, but a lot of entrepreneurs, when I stand beside them, 104 00:05:55,600 --> 00:05:58,880 they love having that kind of person who challenges them, but challenges them in such a positive 105 00:05:58,880 --> 00:05:59,880 way. 106 00:05:59,880 --> 00:06:00,880 I love that. 107 00:06:00,880 --> 00:06:02,600 I love what Dwayne Johnson said about that. 108 00:06:02,600 --> 00:06:04,840 He said, some people don't like me. 109 00:06:04,840 --> 00:06:08,960 Some people don't have good taste. 110 00:06:08,960 --> 00:06:11,200 So you got the people who have good taste out there. 111 00:06:11,200 --> 00:06:13,560 They'll gravitate towards you, my friend. 112 00:06:13,560 --> 00:06:16,760 So with that, you said, ETHLEETS. 113 00:06:16,760 --> 00:06:20,560 Is this a play on words for entrepreneur athlete? 114 00:06:20,560 --> 00:06:21,560 It is. 115 00:06:21,560 --> 00:06:23,040 And it's funny. 116 00:06:23,040 --> 00:06:25,480 I started using the term, started throwing it around. 117 00:06:25,480 --> 00:06:28,000 I was talking with my IP lawyer and he says, TM that right away. 118 00:06:28,000 --> 00:06:29,680 Just put a TM behind it. 119 00:06:29,680 --> 00:06:33,720 Or put, yeah, because he says, down the road, you'll want to trademark that. 120 00:06:33,720 --> 00:06:38,160 And then I started searching and I realized that the e-sports industry had used that term 121 00:06:38,160 --> 00:06:40,920 as well because of electronic sports. 122 00:06:40,920 --> 00:06:42,360 And they're part of my clientele. 123 00:06:42,360 --> 00:06:45,880 So I didn't change it because I'm still embracing you. 124 00:06:45,880 --> 00:06:48,280 Because I see ETHLEETS as five different types of people. 125 00:06:48,280 --> 00:06:51,680 Like I said, it's those pro athletes. 126 00:06:51,680 --> 00:06:54,120 So there's the pro athletes version. 127 00:06:54,120 --> 00:06:55,920 Yeah, that turned entrepreneur. 128 00:06:55,920 --> 00:06:59,440 There's the entrepreneurial athletes, those entrepreneurs who are still very athletic 129 00:06:59,440 --> 00:07:04,080 and compete in amateur events on a regular basis, the weekend warrior type mentalities. 130 00:07:04,080 --> 00:07:08,200 And they're highly competitive in both business and in sport. 131 00:07:08,200 --> 00:07:13,080 Then there's those sport business entrepreneurs who make money off the $17 billion industry 132 00:07:13,080 --> 00:07:17,960 of sports, youth sports, and make a good living doing it, but use a lot of the characteristics 133 00:07:17,960 --> 00:07:19,000 of sports. 134 00:07:19,000 --> 00:07:24,160 There's those influencers who leverage their, like my son, who is a bodybuilder and once 135 00:07:24,160 --> 00:07:30,880 again in that realm, they leverage their influence over their market and collaboration with brands 136 00:07:30,880 --> 00:07:32,840 to make money and drive the market. 137 00:07:32,840 --> 00:07:36,760 And then there's the rest of them, which is that those people that just are fanpreneurs, 138 00:07:36,760 --> 00:07:40,040 they absolutely love sports and they want their business life to be more like it. 139 00:07:40,040 --> 00:07:43,720 They want to be treated like athletes and ETHLEETS fall in that realm in the sport business 140 00:07:43,720 --> 00:07:44,720 realm. 141 00:07:44,720 --> 00:07:45,720 I love that. 142 00:07:45,720 --> 00:07:52,200 There must be a subsector that's a $17 billion because, and I mean that every NBA team almost 143 00:07:52,200 --> 00:07:54,120 is now valued at over 1 billion each. 144 00:07:54,120 --> 00:07:56,800 That's 30 billion alone. 145 00:07:56,800 --> 00:08:00,400 So I think it's a multi-trillion dollar industry at this point. 146 00:08:00,400 --> 00:08:04,320 Yeah, if you fold in the pro, you're right. 147 00:08:04,320 --> 00:08:06,120 It's really broadened. 148 00:08:06,120 --> 00:08:09,720 So do you know what subsector you were referring to with the 17 billion? 149 00:08:09,720 --> 00:08:10,720 Where the article or? 150 00:08:10,720 --> 00:08:12,500 Yeah, and it's still growing. 151 00:08:12,500 --> 00:08:14,120 Last I saw it was 17, it's probably gone up. 152 00:08:14,120 --> 00:08:15,200 It's the youth sports realm. 153 00:08:15,200 --> 00:08:21,000 So it's that age range there. 154 00:08:21,000 --> 00:08:22,000 They consider it. 155 00:08:22,000 --> 00:08:27,120 And that's the thing is that's why I was so passionate about working with athletes is 156 00:08:27,120 --> 00:08:28,880 because everybody else was treating it like a business. 157 00:08:28,880 --> 00:08:32,640 They were treating these kids like numbers and it was so much churn. 158 00:08:32,640 --> 00:08:38,320 And my thought was we're failing not only those kids, but our future generations are 159 00:08:38,320 --> 00:08:42,900 failing the world if we don't teach them the life skills and the values and the abilities 160 00:08:42,900 --> 00:08:45,100 to succeed beyond the game. 161 00:08:45,100 --> 00:08:48,320 And so we can either treat them like a number, like a bottom line number, or we can treat 162 00:08:48,320 --> 00:08:51,080 them like human beings that have an opportunity to raise excellence. 163 00:08:51,080 --> 00:08:54,280 And if we do that, when they go on and they were highly successful in whatever it is they 164 00:08:54,280 --> 00:08:56,560 do, they took what we taught them. 165 00:08:56,560 --> 00:09:00,040 And so that was my big push was to not focus on the one or two really great athletes, but 166 00:09:00,040 --> 00:09:04,320 your entire team and not like athletes, but human beings who you have an opportunity to 167 00:09:04,320 --> 00:09:08,040 help them develop what their excellence is, raise it and chase it every day. 168 00:09:08,040 --> 00:09:09,040 I love that. 169 00:09:09,040 --> 00:09:14,040 I had the opportunity to sit between two New England Patriot coaches on a flight once. 170 00:09:14,040 --> 00:09:15,040 They were not happy about that. 171 00:09:15,040 --> 00:09:17,840 They were they were really crowding the seat, you know, trying to make sure nobody got in. 172 00:09:17,840 --> 00:09:21,800 It was the only one left and I magically got to sit next to them. 173 00:09:21,800 --> 00:09:25,120 And so I was asking them about sports and my kiddos. 174 00:09:25,120 --> 00:09:27,760 I've got three at the time I had three kids have three kids. 175 00:09:27,760 --> 00:09:32,080 I want to be the best possible dad of them that I can. 176 00:09:32,080 --> 00:09:34,560 What what's your greatest advice for me? 177 00:09:34,560 --> 00:09:41,760 I mean, I was a parent coach in the process and they said, keep your kids out of Pop Warner. 178 00:09:41,760 --> 00:09:43,600 And I was like, huh. 179 00:09:43,600 --> 00:09:45,440 And I had an idea of what they were saying. 180 00:09:45,440 --> 00:09:48,160 And I said, what do you mean by that? 181 00:09:48,160 --> 00:09:49,160 What is it about it? 182 00:09:49,160 --> 00:09:52,480 They said they ruin the fun of the game. 183 00:09:52,480 --> 00:09:55,720 And they said, and keep them out of Texas football programs. 184 00:09:55,720 --> 00:09:56,720 That was the next thing. 185 00:09:56,720 --> 00:09:57,720 That was harsh. 186 00:09:57,720 --> 00:09:58,720 You know, I'm Texan. 187 00:09:58,720 --> 00:10:01,560 They were Texans living in Marl Falls area. 188 00:10:01,560 --> 00:10:07,560 And so, you know, that's when they said it's they're destroying the fun. 189 00:10:07,560 --> 00:10:08,760 The kids get burnt out. 190 00:10:08,760 --> 00:10:09,760 They get injured. 191 00:10:09,760 --> 00:10:13,720 They don't want to, you know, they don't want to pursue the game after they go through, 192 00:10:13,720 --> 00:10:17,080 you know, the office version of it, you know, where you're just treating it like a nine 193 00:10:17,080 --> 00:10:20,600 to five and, you know, get them into specialty camps. 194 00:10:20,600 --> 00:10:24,640 They said, you know, get them into things that are fun and help them develop a love 195 00:10:24,640 --> 00:10:25,840 for the game. 196 00:10:25,840 --> 00:10:30,480 And so it wasn't really calling out Pop Warner or calling out all Texas football coaches 197 00:10:30,480 --> 00:10:33,680 as much as saying we need to make sure that the kids are enjoying this process. 198 00:10:33,680 --> 00:10:37,120 You know, you can have fun and learn about this, too. 199 00:10:37,120 --> 00:10:39,040 What are your thoughts on that? 200 00:10:39,040 --> 00:10:40,040 So true. 201 00:10:40,040 --> 00:10:41,560 So there's research that's actually out there about that. 202 00:10:41,560 --> 00:10:42,680 That was done. 203 00:10:42,680 --> 00:10:46,960 They interviewed thousands of youth athletes and they asked them what is the biggest reason 204 00:10:46,960 --> 00:10:47,960 they play sports? 205 00:10:47,960 --> 00:10:50,200 What are the reasons they play sports and what are the reasons they quit? 206 00:10:50,200 --> 00:10:54,240 And the number one reason why kids play youth sports is to have fun. 207 00:10:54,240 --> 00:10:58,400 And inversely or conversely, however you want to put it, the number one reason they quit 208 00:10:58,400 --> 00:11:01,000 youth sports is because they're no longer having fun. 209 00:11:01,000 --> 00:11:03,040 That is the one that is the biggest driver. 210 00:11:03,040 --> 00:11:05,040 And those coaches are dead on. 211 00:11:05,040 --> 00:11:06,040 They're right. 212 00:11:06,040 --> 00:11:10,480 When you look at the fact that an industry that's serving our youth is a 17 billion or 213 00:11:10,480 --> 00:11:15,040 more industry and involved in other equipment manufacturers and everything else and that 214 00:11:15,040 --> 00:11:19,800 everybody's goal is winning and everybody's goal is making money, then what gets lost 215 00:11:19,800 --> 00:11:23,480 in the shuffle is the joy of the experience and what we had as kids. 216 00:11:23,480 --> 00:11:26,520 We were those kids who, you know, the door was locked on sat jokingly. 217 00:11:26,520 --> 00:11:30,200 The door was locked on Saturday afternoon and parents said, don't come home to the streetlights. 218 00:11:30,200 --> 00:11:31,200 Come on. 219 00:11:31,200 --> 00:11:33,460 And we found we made up our own games. 220 00:11:33,460 --> 00:11:37,400 We played every game under the sun possible and then we would morph them into what just 221 00:11:37,400 --> 00:11:38,400 to play. 222 00:11:38,400 --> 00:11:41,360 And there was so much joy in that experience. 223 00:11:41,360 --> 00:11:45,480 And all of a sudden we've we're in this industry where our kids are over scheduled and they're 224 00:11:45,480 --> 00:11:46,480 they're over specialized. 225 00:11:46,480 --> 00:11:51,040 And, you know, we've got kids going to national championships at six years old and ranking 226 00:11:51,040 --> 00:11:54,240 and being recruited in eighth grade and things like that. 227 00:11:54,240 --> 00:11:56,480 And it's like, wait, wait, wait, wait. 228 00:11:56,480 --> 00:12:00,440 You know, Matt Turner, who plays on our World Cup men's World Cup team, I believe he didn't 229 00:12:00,440 --> 00:12:03,680 even play until like soccer until like halfway through his high school career or something. 230 00:12:03,680 --> 00:12:07,120 I mean, this is a guy that played every other sport and enjoyed every other sport. 231 00:12:07,120 --> 00:12:10,440 And yet we're like just over just over specializing our kids. 232 00:12:10,440 --> 00:12:13,160 And it's because we're all there's this fear of missing out. 233 00:12:13,160 --> 00:12:17,480 Oh, everybody else is being trained by experts and my kids playing year round and playing 234 00:12:17,480 --> 00:12:19,080 for two teams and playing travel. 235 00:12:19,080 --> 00:12:24,960 Also, their kid is so I must put my kid in that when you travel 500 miles and spend thousands 236 00:12:24,960 --> 00:12:28,120 of dollars to take your kids to a tournament to then play a team that lives right down 237 00:12:28,120 --> 00:12:32,520 the road from you that you could have stayed at home to play with. 238 00:12:32,520 --> 00:12:33,740 It's about the wrong things. 239 00:12:33,740 --> 00:12:35,320 It's no longer about the experience for the kids. 240 00:12:35,320 --> 00:12:43,360 It's about the money and it's about this fake over over sensationalized belief that we're 241 00:12:43,360 --> 00:12:47,560 creating pro athletes at six, seven, eight years old when we're not right. 242 00:12:47,560 --> 00:12:50,880 Or that if we don't do those things as parents or bad parents. 243 00:12:50,880 --> 00:12:51,880 Right. 244 00:12:51,880 --> 00:12:53,280 That's the flip side of it. 245 00:12:53,280 --> 00:12:56,560 Even if you're not in it for the money, if you're being pressured by society to do this 246 00:12:56,560 --> 00:13:00,640 and you're falling into that pressure, you're allowing yourself to become a victim of that 247 00:13:00,640 --> 00:13:01,640 experience. 248 00:13:01,640 --> 00:13:08,320 I was just talking to somebody who said that their their son was had an opportunity, not 249 00:13:08,320 --> 00:13:10,200 their son, a friend of them. 250 00:13:10,200 --> 00:13:15,080 I don't want to go through this is but the kid had the opportunity to be on a full ride 251 00:13:15,080 --> 00:13:18,660 scholarship at a particular university. 252 00:13:18,660 --> 00:13:22,240 And the parents are super bomb because he skipped it. 253 00:13:22,240 --> 00:13:23,240 Why did he skip it? 254 00:13:23,240 --> 00:13:28,080 He decided not to go to his signing day because he fell in love with a girl. 255 00:13:28,080 --> 00:13:31,920 That's not necessarily the best alternative when you're that young. 256 00:13:31,920 --> 00:13:36,480 But at the same time, like there's obviously a clear disconnect, you know, in what the 257 00:13:36,480 --> 00:13:39,200 kid wanted and what the parents wanted. 258 00:13:39,200 --> 00:13:43,120 And as a parent, if you've invested in all that, you've made your purpose all of that. 259 00:13:43,120 --> 00:13:46,960 Well, but you've lost sight of what the child wanted. 260 00:13:46,960 --> 00:13:52,520 Well, you're like, sorry, but you know, there's some responsibility on the parent side in 261 00:13:52,520 --> 00:13:58,240 the equation of recognizing what does this kid actually want? 262 00:13:58,240 --> 00:13:59,240 Yeah. 263 00:13:59,240 --> 00:14:04,040 And that's really here's what I want to shift gears to though for you. 264 00:14:04,040 --> 00:14:06,560 What is your vision in 15 seconds? 265 00:14:06,560 --> 00:14:08,320 What does that look like? 266 00:14:08,320 --> 00:14:12,200 My vision is always been that I develop leaders who transform lives. 267 00:14:12,200 --> 00:14:16,640 My belief is now looking at entrepreneurs that there are people out there who have not 268 00:14:16,640 --> 00:14:20,320 fully realized their potential and they know that they're put here to do something. 269 00:14:20,320 --> 00:14:24,080 They know they're put here for their excellence and they're making that transition in entrepreneurship 270 00:14:24,080 --> 00:14:25,720 or they're making that transition in the business world. 271 00:14:25,720 --> 00:14:28,120 And they want it's not just about making money. 272 00:14:28,120 --> 00:14:29,180 They want to leave a legacy. 273 00:14:29,180 --> 00:14:33,840 They want their name to be on people's minds and on people's lips years and years after 274 00:14:33,840 --> 00:14:36,600 they're gone because they left such an impact on the world. 275 00:14:36,600 --> 00:14:39,440 And I want to be there to be that coach that serves them and gets them to that point where 276 00:14:39,440 --> 00:14:40,480 they create that impact. 277 00:14:40,480 --> 00:14:43,040 So it's still leaders who transform lives. 278 00:14:43,040 --> 00:14:44,040 That's awesome. 279 00:14:44,040 --> 00:14:47,360 And so in 30 seconds, what's your vision for those of you, sir? 280 00:14:47,360 --> 00:14:49,540 What's your vision for these leaders? 281 00:14:49,540 --> 00:14:53,800 Most of them were highly successful in sports or in some other performance activity. 282 00:14:53,800 --> 00:14:56,880 And now that they're in entrepreneurship, there's this huge, I felt it myself, there's 283 00:14:56,880 --> 00:14:58,560 this huge disconnect. 284 00:14:58,560 --> 00:15:02,540 And so what I want to be there to serve is to show them how to translate the skills and 285 00:15:02,540 --> 00:15:06,340 abilities that they had in sport, transfer them over to the business world and then develop 286 00:15:06,340 --> 00:15:10,800 that transformational experience so that they can succeed in business as well as they did 287 00:15:10,800 --> 00:15:12,440 in other performance arenas. 288 00:15:12,440 --> 00:15:17,300 And then the process create new generations of opportunities for other people. 289 00:15:17,300 --> 00:15:19,180 You bring up a great point. 290 00:15:19,180 --> 00:15:23,000 You talked about the difference that exists in those two realms. 291 00:15:23,000 --> 00:15:29,840 With sports, team sports, you have an audience, you have fans, you get to go out on fields, 292 00:15:29,840 --> 00:15:31,840 you get to compete head to head with the people. 293 00:15:31,840 --> 00:15:35,880 In entrepreneurship, there's no audience to start. 294 00:15:35,880 --> 00:15:36,880 There's people. 295 00:15:36,880 --> 00:15:40,480 And if you do have an audience, they're like, who are you now? 296 00:15:40,480 --> 00:15:41,760 What are you doing? 297 00:15:41,760 --> 00:15:46,480 We've always known you as that football player, or we've always known you as this, that, or 298 00:15:46,480 --> 00:15:48,000 the other. 299 00:15:48,000 --> 00:15:53,400 You have to convince people to become your fans, so to speak, or walk the walk long enough 300 00:15:53,400 --> 00:15:56,120 in order to show people that you're truly at this. 301 00:15:56,120 --> 00:16:05,240 So what are some of the secrets that you would say help people overcome that transition of, 302 00:16:05,240 --> 00:16:08,800 wow, the lights were on me, camera action, we're going out there and waiting to compete 303 00:16:08,800 --> 00:16:13,280 with everybody to, oh, hello, this is kind of a lonely journey? 304 00:16:13,280 --> 00:16:14,280 Couple things. 305 00:16:14,280 --> 00:16:18,560 It's just like that scene from Hoosiers, where the team goes to the gym and they measure 306 00:16:18,560 --> 00:16:21,360 the baskets and the courts show that it's the same court they played on. 307 00:16:21,360 --> 00:16:22,640 It just feels bigger. 308 00:16:22,640 --> 00:16:26,680 It's getting people to understand that there's no difference in the environments. 309 00:16:26,680 --> 00:16:30,520 I've seen so many entrepreneurs that I've worked with who were phenomenal athletes and 310 00:16:30,520 --> 00:16:34,480 phenomenal performers, and you put them in front of a stadium of, I know one that played 311 00:16:34,480 --> 00:16:38,860 pro football, put them in front of a stadium of 50,000 people and perform at peak, walk 312 00:16:38,860 --> 00:16:43,360 into a boardroom with 10 people, and absolutely melt into a pile in the corner because that 313 00:16:43,360 --> 00:16:44,360 particular athlete did not. 314 00:16:44,360 --> 00:16:46,880 And I was like, it's the same environment. 315 00:16:46,880 --> 00:16:50,960 It's the same stressors, the same anxiety, it's the same preparation. 316 00:16:50,960 --> 00:16:55,120 There are so many, from a mental perspective, the performance is the same. 317 00:16:55,120 --> 00:16:59,280 It's getting you to understand that that boardroom is no different from the stadium. 318 00:16:59,280 --> 00:17:02,040 You're going to show up, you've prepared, you've practiced, you've trained, you're going 319 00:17:02,040 --> 00:17:05,720 to show up, you bring the skills to the table and you perform at peak, just like you always 320 00:17:05,720 --> 00:17:06,720 did. 321 00:17:06,720 --> 00:17:07,720 You're just in a different realm. 322 00:17:07,720 --> 00:17:10,360 The other one is that comparison is the thief of joy. 323 00:17:10,360 --> 00:17:14,760 A lot of athletes turned entrepreneurs or entrepreneurial athletes will say, man, I 324 00:17:14,760 --> 00:17:17,800 crushed it this weekend, blah, blah, blah, but when I look at so-and-so's business or 325 00:17:17,800 --> 00:17:20,760 when I look at how so-and-so's doing things, I can't do it. 326 00:17:20,760 --> 00:17:23,720 Well, as Teddy Roosevelt said, comparison is the thief of joy. 327 00:17:23,720 --> 00:17:26,760 You're comparing yourself to other people and their journey's different and how they 328 00:17:26,760 --> 00:17:32,440 do business is different and how certain entrepreneurs do things is very different than how you will. 329 00:17:32,440 --> 00:17:35,160 Bill Gates and Mark Zuckerberg and some of these other entrepreneurs out there, they're 330 00:17:35,160 --> 00:17:40,160 going to do things very differently than maybe an athlete entrepreneur will do things. 331 00:17:40,160 --> 00:17:43,160 And so, what you have to understand is stop comparing yourself to them. 332 00:17:43,160 --> 00:17:44,320 Start looking at the person in the mirror. 333 00:17:44,320 --> 00:17:47,080 The only person that you're competing with is the person in the mirror and who you were 334 00:17:47,080 --> 00:17:48,080 yesterday. 335 00:17:48,080 --> 00:17:51,320 And so, how you competed in sports is how you can show up in business. 336 00:17:51,320 --> 00:17:54,880 But if you're always looking at somebody else and saying, I'm not like them and they didn't 337 00:17:54,880 --> 00:17:58,400 compete like you did, then you're following the wrong model. 338 00:17:58,400 --> 00:18:00,240 How did you compete in sports? 339 00:18:00,240 --> 00:18:04,200 Surround yourself with people who get what you're doing, understand who you are, because 340 00:18:04,200 --> 00:18:05,880 they'll help bring that best out of you. 341 00:18:05,880 --> 00:18:07,480 They won't try to change into somebody else. 342 00:18:07,480 --> 00:18:09,040 Don't compare yourself to others. 343 00:18:09,040 --> 00:18:12,480 Compare yourself to your own journey, where you were in your sports realm, to where you 344 00:18:12,480 --> 00:18:13,480 are now. 345 00:18:13,480 --> 00:18:18,120 Those same skills can transfer if you have the same mental mindset that you did. 346 00:18:18,120 --> 00:18:20,240 Such a healthy habit to learn. 347 00:18:20,240 --> 00:18:21,720 One that I had to learn way late in life. 348 00:18:21,720 --> 00:18:26,320 I think I was 30 by the time I finally started to make that transition. 349 00:18:26,320 --> 00:18:31,200 And I remember one of the moments I was on a track and I was getting to my last lap and 350 00:18:31,200 --> 00:18:35,280 I was about to like shut down and run slower because I was in the last lap. 351 00:18:35,280 --> 00:18:37,200 Nobody's there watching, you know, whatever. 352 00:18:37,200 --> 00:18:41,040 That's that moment of integrity that hits you in the head and like, oh my gosh, this 353 00:18:41,040 --> 00:18:45,960 is the moment that LeBron James, that's who came to mind, was this is when he turns it 354 00:18:45,960 --> 00:18:49,280 up and makes sure he beats his best self. 355 00:18:49,280 --> 00:18:50,760 And so I booked it, man. 356 00:18:50,760 --> 00:18:54,480 I booked it all the way through the finish line, booked another 30 yards extra just to 357 00:18:54,480 --> 00:18:55,480 do it. 358 00:18:55,480 --> 00:18:58,920 And it was the first time in my life where I was like, that's what it feels like to be 359 00:18:58,920 --> 00:18:59,920 LeBron James. 360 00:18:59,920 --> 00:19:00,920 Yeah. 361 00:19:00,920 --> 00:19:03,800 Like that's, and it is a comparison, so to speak. 362 00:19:03,800 --> 00:19:09,800 But there's a very unhealthy comparison of, you know, hey, I have to be as good as that 363 00:19:09,800 --> 00:19:10,800 person over there. 364 00:19:10,800 --> 00:19:13,040 You know, I have to get the same results as that person over there. 365 00:19:13,040 --> 00:19:15,000 I have to be better than them. 366 00:19:15,000 --> 00:19:16,320 It wasn't about that. 367 00:19:16,320 --> 00:19:20,720 It was about recognizing that, okay, it's like comparing layups, right? 368 00:19:20,720 --> 00:19:24,600 Of course I'm going to follow and model somebody who's good at making layups for the sake of 369 00:19:24,600 --> 00:19:30,340 modeling that, but not with the intention of making myself into them. 370 00:19:30,340 --> 00:19:32,760 So both correspond, right? 371 00:19:32,760 --> 00:19:36,640 I think there's a correspondence on both, but I still have to, if I'm going to do myself 372 00:19:36,640 --> 00:19:42,040 a disservice from what I heard you say, if I don't focus on being my best self, on showing 373 00:19:42,040 --> 00:19:46,700 up for me and looking at myself yesterday and saying, you know what, I was good enough 374 00:19:46,700 --> 00:19:49,040 then as a human being, right? 375 00:19:49,040 --> 00:19:53,440 And I can be better today and I need to be willing to accept that if I was better today 376 00:19:53,440 --> 00:19:56,200 than I was yesterday, that's where happiness is. 377 00:19:56,200 --> 00:19:58,120 But I have to accept it in order to feel it. 378 00:19:58,120 --> 00:19:59,360 Is that correct? 379 00:19:59,360 --> 00:20:01,240 Yes, that's exactly it. 380 00:20:01,240 --> 00:20:03,440 Thank you for letting me process that. 381 00:20:03,440 --> 00:20:07,200 I was like, I want to make this, I try to get this concept because I don't want the 382 00:20:07,200 --> 00:20:09,120 thief to steal my joy. 383 00:20:09,120 --> 00:20:10,920 Yeah, I agree. 384 00:20:10,920 --> 00:20:13,280 And you will, what you'll do is you'll find benchmarks, right? 385 00:20:13,280 --> 00:20:15,080 You'll find standards and benchmarks and that's okay. 386 00:20:15,080 --> 00:20:16,640 LeBron James was a standard for you. 387 00:20:16,640 --> 00:20:17,640 It was a benchmark. 388 00:20:17,640 --> 00:20:21,520 Steph Curry for me, you know, he'll swish, rethrows before he leaves the court at the 389 00:20:21,520 --> 00:20:22,520 end. 390 00:20:22,520 --> 00:20:26,980 Did not make swish because that's how much into the process he is, how embedded he is. 391 00:20:26,980 --> 00:20:28,040 So it's the same thing. 392 00:20:28,040 --> 00:20:31,360 As an entrepreneur, I'm going to be like, you know what, I did enough on this and I 393 00:20:31,360 --> 00:20:32,360 think I'll be okay. 394 00:20:32,360 --> 00:20:35,640 And I maybe, maybe we'll get the funding tomorrow when I meet with the board. 395 00:20:35,640 --> 00:20:38,000 So I'll knock off now. 396 00:20:38,000 --> 00:20:39,040 Really is it where you need it to be? 397 00:20:39,040 --> 00:20:40,600 Have you switched those 10 free throws yet? 398 00:20:40,600 --> 00:20:42,320 Have you put in all the preparation you need to be? 399 00:20:42,320 --> 00:20:44,240 Because you wouldn't do that as an athlete. 400 00:20:44,240 --> 00:20:49,680 You prepare, like you said, you'd run through the line and finish the run. 401 00:20:49,680 --> 00:20:53,680 But in business, you're going to not because, or you're going to follow, like you were saying, 402 00:20:53,680 --> 00:20:56,100 you're going to follow somebody else's path. 403 00:20:56,100 --> 00:20:58,520 My nephew is in business and he was an athlete as well. 404 00:20:58,520 --> 00:21:02,560 He's a rugby player actually plays on the Orlando national touch rugby football touch 405 00:21:02,560 --> 00:21:03,640 rugby team. 406 00:21:03,640 --> 00:21:06,480 And he and I were talking the other day and it's like, people want to, like you said, 407 00:21:06,480 --> 00:21:07,480 people want to box you in. 408 00:21:07,480 --> 00:21:08,480 Oh, you're an athlete. 409 00:21:08,480 --> 00:21:12,400 So you must be good at sales or they don't think that athletes have the entrepreneurial 410 00:21:12,400 --> 00:21:16,040 brains or that they actually have the ability to be entrepreneurs. 411 00:21:16,040 --> 00:21:19,480 Like you get, you get boxed in as a dumb jock or you get boxed in as well. 412 00:21:19,480 --> 00:21:23,040 You know, you're so outgoing and so aggressive that you'd make a great salesperson. 413 00:21:23,040 --> 00:21:25,120 And he's like, I'm an ops guy. 414 00:21:25,120 --> 00:21:26,760 I'm so good at the operations. 415 00:21:26,760 --> 00:21:30,680 Like that's where I want to be is when I'm on the field, I'm the one that's seen the 416 00:21:30,680 --> 00:21:34,080 plays develop and having the vision to know where to go next. 417 00:21:34,080 --> 00:21:38,080 It's the Wayne Gretzky going where the ball will be so I can score more tries type of 418 00:21:38,080 --> 00:21:39,080 mentality. 419 00:21:39,080 --> 00:21:41,260 And he's like, so I'm the one directing traffic. 420 00:21:41,260 --> 00:21:42,440 So that's what I want to do in business. 421 00:21:42,440 --> 00:21:43,440 I don't want to be the salesperson. 422 00:21:43,440 --> 00:21:47,000 I want to be the one directing traffic on the back office ops guy. 423 00:21:47,000 --> 00:21:50,720 And yet as an athlete, a lot of times you get boxed out of those positions because everybody's 424 00:21:50,720 --> 00:21:54,680 always already decided that you're, you're this and not that because you were an athlete. 425 00:21:54,680 --> 00:21:57,000 So it's getting the transfer all those skills over. 426 00:21:57,000 --> 00:22:01,840 And again, it's like you're alluding to putting the earplugs in when you're getting advice 427 00:22:01,840 --> 00:22:02,840 from the wrong people. 428 00:22:02,840 --> 00:22:03,840 Yes. 429 00:22:03,840 --> 00:22:05,080 You know, my mom's a great mom. 430 00:22:05,080 --> 00:22:10,840 She can guide me as a mom, perhaps on spirituality too, you know, to some degree, but she's not 431 00:22:10,840 --> 00:22:12,640 my business coach. 432 00:22:12,640 --> 00:22:16,040 You know, like then therefore the opinions don't need to be there. 433 00:22:16,040 --> 00:22:20,800 You know, they're not as valid as somebody who may be more aligned with what my business 434 00:22:20,800 --> 00:22:22,400 is like a business coach, right? 435 00:22:22,400 --> 00:22:24,600 My business coach may not know anything about marketing. 436 00:22:24,600 --> 00:22:27,040 And so his opinion on marketing is invalid, right? 437 00:22:27,040 --> 00:22:31,260 You have to learn to turn off certain frequencies, certain people. 438 00:22:31,260 --> 00:22:36,200 You also talked about something that reminded me of the principles of hard work and sacrifice, 439 00:22:36,200 --> 00:22:37,200 right? 440 00:22:37,200 --> 00:22:40,720 And making those free throws a big deal, you know, making sure that you not only just make 441 00:22:40,720 --> 00:22:44,120 the free throws, but you make the swishes, uh, hard work and sacrifice. 442 00:22:44,120 --> 00:22:46,280 Are they good or bad? 443 00:22:46,280 --> 00:22:52,520 I think the grind hustle mentality is bad because it sets us up for burnout and tremendous 444 00:22:52,520 --> 00:22:57,560 failure, you know, emotional failure, because some people, you look at Tim Ferriss, the 445 00:22:57,560 --> 00:23:01,840 concept of some people can get done in four hours and a week and have a great life and 446 00:23:01,840 --> 00:23:02,840 do well. 447 00:23:02,840 --> 00:23:04,040 And others may have to put in a little bit more time. 448 00:23:04,040 --> 00:23:06,420 And so hard work and sacrifice are good. 449 00:23:06,420 --> 00:23:10,200 Any great, any athlete will tell you, you've got to put in the time, but it's got to be 450 00:23:10,200 --> 00:23:14,920 quality time being at the office for 15 hours in a day, but not getting quality work. 451 00:23:14,920 --> 00:23:21,240 And I'd rather be at the office for four and crank out quality work from a sacrifice perspective. 452 00:23:21,240 --> 00:23:24,240 Again, there are times that athletes do put it all on the line. 453 00:23:24,240 --> 00:23:27,520 And there are other times that athletes say, it's not worth it today. 454 00:23:27,520 --> 00:23:30,240 I'm going to pull out of this now because I'm going to get hurt doing this. 455 00:23:30,240 --> 00:23:34,800 I was watching the documentary on the tour de France, um, tour de France, unchained from, 456 00:23:34,800 --> 00:23:37,760 and it was the 2021 or 2022 tour de France. 457 00:23:37,760 --> 00:23:41,920 And they, there were athletes who one, one person pulled out and his team was so upset 458 00:23:41,920 --> 00:23:44,600 because they hung all their hopes on him and a lot of money on him. 459 00:23:44,600 --> 00:23:46,960 And he said, I'm not there this year. 460 00:23:46,960 --> 00:23:51,460 I'm physically not there this year and I'm going to hurt myself if I continue with this 461 00:23:51,460 --> 00:23:53,540 particular race. 462 00:23:53,540 --> 00:23:57,680 He chose not to sacrifice his future welfare in that moment. 463 00:23:57,680 --> 00:23:58,680 Sure, sure. 464 00:23:58,680 --> 00:24:03,200 Teammates were upset, but that means he can race another day and not just physically, 465 00:24:03,200 --> 00:24:07,600 but emotionally had he continued with that race, would he have burned out so emotionally 466 00:24:07,600 --> 00:24:09,960 that he would have never returned to the game? 467 00:24:09,960 --> 00:24:15,440 So again, in entrepreneurship, there are those moments where sacrifice is worth it. 468 00:24:15,440 --> 00:24:18,000 And there's other times you have to step back and say, there's a bigger picture. 469 00:24:18,000 --> 00:24:19,000 There's a bigger game. 470 00:24:19,000 --> 00:24:20,400 There's a longer season. 471 00:24:20,400 --> 00:24:21,840 We're not playing a finite game here. 472 00:24:21,840 --> 00:24:24,520 It's like Simon Sinek says, it's an infinite game. 473 00:24:24,520 --> 00:24:28,440 So we've got to think about the legacy and impact that we want to have beyond today, 474 00:24:28,440 --> 00:24:31,200 beyond tomorrow, beyond even the next couple of years. 475 00:24:31,200 --> 00:24:35,000 So if we're going to sacrifice, it's got to be for the greater good, the bigger game. 476 00:24:35,000 --> 00:24:36,000 Wow. 477 00:24:36,000 --> 00:24:37,000 Great. 478 00:24:37,000 --> 00:24:38,000 Great reference to a Simon. 479 00:24:38,000 --> 00:24:41,000 Um, you know, start with why, if you haven't read that book, we highly recommend it. 480 00:24:41,000 --> 00:24:43,760 I'm sure that the coach Reed does as well. 481 00:24:43,760 --> 00:24:47,680 Um, so to that concept though, the game aspect, right? 482 00:24:47,680 --> 00:24:49,160 I'm a fourth quarter guy. 483 00:24:49,160 --> 00:24:50,920 I love the fourth, fourth quarter. 484 00:24:50,920 --> 00:24:52,320 I love the last few minutes of the game. 485 00:24:52,320 --> 00:24:53,320 I got to live for that. 486 00:24:53,320 --> 00:24:57,040 Um, and at the same time, you can't live in that every moment of the day. 487 00:24:57,040 --> 00:25:00,900 Um, we all have different thresholds on it, but you have to think about business as being 488 00:25:00,900 --> 00:25:03,520 more like a season, um, right? 489 00:25:03,520 --> 00:25:07,400 Where you win some, you lose some, you rest some, you sit your starters out on certain 490 00:25:07,400 --> 00:25:08,400 games too. 491 00:25:08,400 --> 00:25:14,640 Um, there's, there's lots of balance that has to be had in order to, uh, not, not grind, 492 00:25:14,640 --> 00:25:15,640 right? 493 00:25:15,640 --> 00:25:18,000 To the point where you're, you're hurting yourself. 494 00:25:18,000 --> 00:25:21,360 Um, you know, you may have to grind in the fourth quarter, right? 495 00:25:21,360 --> 00:25:26,400 For those last two minutes, you may have to, but to sustain a grind, unless you're living 496 00:25:26,400 --> 00:25:31,120 in a position where you don't have a good environment, um, you know, that's, that's, 497 00:25:31,120 --> 00:25:36,040 if your environment is one in which it's hurting you on a daily basis, you might have to grind 498 00:25:36,040 --> 00:25:38,680 every day just to get out of that. 499 00:25:38,680 --> 00:25:43,840 The difference is coach Reed, you and I, we have an audience that's not stuck in that 500 00:25:43,840 --> 00:25:44,840 position. 501 00:25:44,840 --> 00:25:51,480 Um, you know, we have an audience that has, um, has more of their needs met than people 502 00:25:51,480 --> 00:25:55,040 who might live, you know, in a third world country and don't have access to clean drinking 503 00:25:55,040 --> 00:26:00,000 water, um, you know, and have to provide like their, their next dollar is what's going to 504 00:26:00,000 --> 00:26:04,820 get them food on the table for the next, um, for the next meal or their child's next meal. 505 00:26:04,820 --> 00:26:09,720 So we're very fortunate to live in a society where our hard work and sacrifice can be balanced 506 00:26:09,720 --> 00:26:15,280 in a way that allows us to build our muscles, um, in a way where we can begin, not, not 507 00:26:15,280 --> 00:26:16,920 lose sight of our joy. 508 00:26:16,920 --> 00:26:20,080 So let's switch gears a little bit. 509 00:26:20,080 --> 00:26:25,360 Um, what powerful lesson can other visionaries learn from your experience? 510 00:26:25,360 --> 00:26:28,440 Oh, wow. 511 00:26:28,440 --> 00:26:30,160 That you never stop growing. 512 00:26:30,160 --> 00:26:37,180 That I, where I am today at 49, I would have never guessed at 16 when I started this coaching 513 00:26:37,180 --> 00:26:38,180 journey. 514 00:26:38,180 --> 00:26:43,800 And the one thing that I figured out along the way is that as much as we think that we 515 00:26:43,800 --> 00:26:47,880 get to a point where we become an expert or we become a guru or we become good enough 516 00:26:47,880 --> 00:26:50,600 to be first team, that's when you need to pivot. 517 00:26:50,600 --> 00:26:53,640 You know, this New Zealand All Blacks, one of the greatest teams in the world in the, 518 00:26:53,640 --> 00:26:57,840 in the history of recorded sports, as they always say, when you're at the top of your 519 00:26:57,840 --> 00:26:59,320 game, change your game. 520 00:26:59,320 --> 00:27:02,640 And that's the one big lesson that I've pulled from my experiences. 521 00:27:02,640 --> 00:27:06,440 There's always an opportunity to pivot, to, to, to change with the way the industry is 522 00:27:06,440 --> 00:27:10,640 changing, to change with how my life is changing and what I want and to change with how my 523 00:27:10,640 --> 00:27:14,500 beliefs about how to get to my, you know, how to create my legacy moments are. 524 00:27:14,500 --> 00:27:17,400 And so I continue to pivot every chance I get. 525 00:27:17,400 --> 00:27:21,480 And if you're a visionary and you feel like you're really, you're in a really great spot, 526 00:27:21,480 --> 00:27:24,640 remember one thing, there's always somebody that's gunning for first place. 527 00:27:24,640 --> 00:27:29,740 If you're in quote unquote in first place and two, you'll burn out if you don't shift 528 00:27:29,740 --> 00:27:31,120 gears every once in a while. 529 00:27:31,120 --> 00:27:36,920 The big dream is always there, but you may have to, you may have to change and change. 530 00:27:36,920 --> 00:27:40,440 The only thing we can embrace, it's the only thing that we can, we can trust is change 531 00:27:40,440 --> 00:27:42,360 will always happen. 532 00:27:42,360 --> 00:27:43,360 That's awesome. 533 00:27:43,360 --> 00:27:44,360 Okay. 534 00:27:44,360 --> 00:27:50,240 So you mentioned these pivot points and I, I've steered away from a quote that I used 535 00:27:50,240 --> 00:27:54,600 to be led by quite strongly and it was begin with the end in mind. 536 00:27:54,600 --> 00:27:56,860 I don't mind it, but I've shifted it. 537 00:27:56,860 --> 00:28:00,760 We lead with, begin with the vision and mind. 538 00:28:00,760 --> 00:28:07,000 And that, the reason why that's so important and it's, it's, it's powerfully connected 539 00:28:07,000 --> 00:28:09,600 to the lesson you just talked about. 540 00:28:09,600 --> 00:28:11,200 My end, right? 541 00:28:11,200 --> 00:28:15,400 Whatever I see as the end is limited by my vision, right? 542 00:28:15,400 --> 00:28:18,320 So let's say I have a vision to get to the top of the hill, right? 543 00:28:18,320 --> 00:28:19,320 I get to the top of the hill. 544 00:28:19,320 --> 00:28:21,240 Well, what do I see on the other side? 545 00:28:21,240 --> 00:28:22,240 Right? 546 00:28:22,240 --> 00:28:24,440 I might see a beach on one side. 547 00:28:24,440 --> 00:28:28,160 I might see mountains on the other and I might see a desert, right? 548 00:28:28,160 --> 00:28:29,560 Often the other direction. 549 00:28:29,560 --> 00:28:31,760 Now I get to decide where do I want to go from here? 550 00:28:31,760 --> 00:28:32,760 Right? 551 00:28:32,760 --> 00:28:35,120 The pivot is designed to happen because you're constantly changing. 552 00:28:35,120 --> 00:28:39,240 You can't see beyond your own future typically, not, not very far. 553 00:28:39,240 --> 00:28:46,160 So you know, you're, you're pointing out what so many people don't, don't get to find out 554 00:28:46,160 --> 00:28:51,320 until they're 10, 20, 30 years into their equation. 555 00:28:51,320 --> 00:28:54,040 But if we can start looking at, okay, where does my vision take me to? 556 00:28:54,040 --> 00:28:57,840 Well, it takes me to here, then start asking other people who are there. 557 00:28:57,840 --> 00:29:00,400 What do you see beyond this point? 558 00:29:00,400 --> 00:29:01,400 Right? 559 00:29:01,400 --> 00:29:02,960 So how do you, how do you go about doing that? 560 00:29:02,960 --> 00:29:06,280 We talked about Brendan Burchard's upcoming event, for instance. 561 00:29:06,280 --> 00:29:09,320 Sounds like you're going to be going to that. 562 00:29:09,320 --> 00:29:14,640 Who do you turn to to elevate your vision as you, as you get ready to pivot? 563 00:29:14,640 --> 00:29:19,840 I don't get stuck in the, I try not to get stuck in the echo chamber. 564 00:29:19,840 --> 00:29:23,600 So I don't listen to just people who resonate with me and I don't listen to people who just 565 00:29:23,600 --> 00:29:25,760 in my industry or who I feel like have the same values. 566 00:29:25,760 --> 00:29:26,760 You've got to go outside. 567 00:29:26,760 --> 00:29:30,420 So when I worked with youth athletes or when I worked with, you know, I worked with Olympic 568 00:29:30,420 --> 00:29:35,360 governing bodies, I worked with a little bit over half a dozen, maybe more of the U.S. 569 00:29:35,360 --> 00:29:37,900 Olympic teams in some capacity or another over the years. 570 00:29:37,900 --> 00:29:41,120 And one of the things that we always did, well, one of them is sailing and I'm not a 571 00:29:41,120 --> 00:29:42,120 sailor. 572 00:29:42,120 --> 00:29:45,400 I always, when I work with the sailing, U.S. sailing or like work with the intercollegiate 573 00:29:45,400 --> 00:29:48,560 sailing association now, I always talk about, let's look at other sports. 574 00:29:48,560 --> 00:29:50,000 How are they doing in other sports? 575 00:29:50,000 --> 00:29:53,640 You know, right now in intercollegiate sailing, we have, we have some things that we're working 576 00:29:53,640 --> 00:29:55,200 with within our industry. 577 00:29:55,200 --> 00:29:57,880 And I said, you know, the same thing happened to soccer a couple of decades ago. 578 00:29:57,880 --> 00:29:59,160 So let's look how they did it. 579 00:29:59,160 --> 00:30:00,160 Look, look how. 580 00:30:00,160 --> 00:30:01,360 And so we were pulling examples from others. 581 00:30:01,360 --> 00:30:03,960 So that's one is get outside your echo chamber. 582 00:30:03,960 --> 00:30:07,320 The other one is the interesting thing about mountain climbers is they get to the top of 583 00:30:07,320 --> 00:30:09,520 the mountain and they always see a taller mountain. 584 00:30:09,520 --> 00:30:11,660 They always see something else they want to climb. 585 00:30:11,660 --> 00:30:14,680 No mountain climber has ever gotten to the top of the mountain and gone, well, that's 586 00:30:14,680 --> 00:30:15,680 it. 587 00:30:15,680 --> 00:30:16,680 I'm done. 588 00:30:16,680 --> 00:30:17,680 I did what I came to do. 589 00:30:17,680 --> 00:30:22,000 And nobody, again, going back to Simon Sinek, if you're playing the infinite game, if it's 590 00:30:22,000 --> 00:30:27,640 for a legacy, then there mountains are just there, there are waypoints along the journey. 591 00:30:27,640 --> 00:30:29,400 They're never the end. 592 00:30:29,400 --> 00:30:33,640 And so I'm constantly retooling what that, like you said, vision looks like. 593 00:30:33,640 --> 00:30:34,640 Okay. 594 00:30:34,640 --> 00:30:36,800 So people set goals and goals are self-esteem based. 595 00:30:36,800 --> 00:30:38,120 I'm going to sell this much this year. 596 00:30:38,120 --> 00:30:39,120 I'm going to make this much here. 597 00:30:39,120 --> 00:30:41,720 They usually have data behind them and they're self-esteem based. 598 00:30:41,720 --> 00:30:45,320 But if you have intentions behind them, like I'm going to show up every day, I'm going 599 00:30:45,320 --> 00:30:47,400 to go to three events this year that make me better. 600 00:30:47,400 --> 00:30:49,120 I'm going to learn from a new industry. 601 00:30:49,120 --> 00:30:50,320 I'm going to learn a new skill. 602 00:30:50,320 --> 00:30:52,720 I'm going to hire a new coach who actually does X. 603 00:30:52,720 --> 00:30:55,680 Those are intentions and intentions are self-compassion based. 604 00:30:55,680 --> 00:30:59,600 If you've ever read Dr. Amy Saltzman's book, it's still quite place. 605 00:30:59,600 --> 00:31:02,520 She talks about self-esteem versus self-compassion. 606 00:31:02,520 --> 00:31:03,840 Those are self-compassion things. 607 00:31:03,840 --> 00:31:04,840 Those aren't based on data. 608 00:31:04,840 --> 00:31:06,520 They're based on process. 609 00:31:06,520 --> 00:31:10,600 And as human beings, the most powerful thing we have is the story. 610 00:31:10,600 --> 00:31:15,160 So if you have an end game, if I have an end game and my end game is about data, it's about 611 00:31:15,160 --> 00:31:23,140 stale, sterile, unimaginable, unemotional information, then I'm going to burn out. 612 00:31:23,140 --> 00:31:27,400 But if my end game is a story, like you said, if it's a vision, this is what I want. 613 00:31:27,400 --> 00:31:28,440 This is what I see. 614 00:31:28,440 --> 00:31:32,560 This is what I, when I do visualization work with athletes and entrepreneurs, this is what 615 00:31:32,560 --> 00:31:33,560 I envision. 616 00:31:33,560 --> 00:31:37,360 I just did one with a group of entrepreneurs here in San Diego. 617 00:31:37,360 --> 00:31:41,440 We did a whole, actually I did it with an insurance company I'm working with too. 618 00:31:41,440 --> 00:31:45,160 They envisioned who they wanted to be in five years and what it would feel like and what 619 00:31:45,160 --> 00:31:48,480 it would, and I went through the whole thing as realistic as possible so they could have 620 00:31:48,480 --> 00:31:50,160 the emotional anchors to it. 621 00:31:50,160 --> 00:31:54,720 The tastes, the smells, the sounds, the people beside them, how they felt, all of that involved 622 00:31:54,720 --> 00:31:55,720 in it. 623 00:31:55,720 --> 00:31:56,720 And I told them, I said, that's your anchor. 624 00:31:56,720 --> 00:32:00,000 And every time you feel like you're burned out, every time you feel like I'm near the 625 00:32:00,000 --> 00:32:04,760 end of my game or I'll never make it to the end of my game, stop looking at the data and 626 00:32:04,760 --> 00:32:06,720 start buying into the story. 627 00:32:06,720 --> 00:32:08,160 What was the story you had in your brain? 628 00:32:08,160 --> 00:32:09,800 What was the vision you had? 629 00:32:09,800 --> 00:32:11,200 That's what's going to drive you. 630 00:32:11,200 --> 00:32:14,320 Going to Brendan Bichard for me, like I told you before the show started, I burned the 631 00:32:14,320 --> 00:32:15,320 boats like Cortez. 632 00:32:15,320 --> 00:32:19,640 The day that the offer came out, booked the hotel room, bought the flight before even 633 00:32:19,640 --> 00:32:22,640 thinking about it because it was like, it's like signing up for a marathon. 634 00:32:22,640 --> 00:32:25,200 I already signed up, I already paid, I might as well go. 635 00:32:25,200 --> 00:32:26,440 I'm going no matter what. 636 00:32:26,440 --> 00:32:29,920 I'm way out in the comfort zone going to something like that because it's thousands of people 637 00:32:29,920 --> 00:32:31,680 and I'm an introvert. 638 00:32:31,680 --> 00:32:35,400 Unless I'm on the stage, which I've done, I'm an introvert. 639 00:32:35,400 --> 00:32:39,480 But I know by going that I'm stretching my capabilities, getting out on my comfort zone, 640 00:32:39,480 --> 00:32:45,360 meeting amazing people like you and potentially growing not only my business, but as KHL taught 641 00:32:45,360 --> 00:32:48,320 me, as Chubby Hero Live taught me, I retooled. 642 00:32:48,320 --> 00:32:51,800 I gained a better understanding of my brand and who I am as a human being. 643 00:32:51,800 --> 00:32:55,880 And I'm so much more confident today having had the conversations with you and the social 644 00:32:55,880 --> 00:33:02,160 society and Alex Ong and everybody else, I walked away from that event with so much clarity 645 00:33:02,160 --> 00:33:04,000 about who I am and what I bring to the world. 646 00:33:04,000 --> 00:33:10,120 And I'd been doing it for 35 years, 35 years and in a weekend, I feel like my mind blew 647 00:33:10,120 --> 00:33:11,480 up. 648 00:33:11,480 --> 00:33:15,800 If I had not focused on the vision, if I'd been focused only on data, I wouldn't have 649 00:33:15,800 --> 00:33:17,400 gone to that event. 650 00:33:17,400 --> 00:33:20,360 And I would have focused just on whatever sales I was trying to make or course I was 651 00:33:20,360 --> 00:33:21,360 trying to make. 652 00:33:21,360 --> 00:33:24,240 Instead, I went to that event because the vision carried me there. 653 00:33:24,240 --> 00:33:25,920 That's what you need to do. 654 00:33:25,920 --> 00:33:26,920 And it's so cool. 655 00:33:26,920 --> 00:33:32,640 I got to meet you when you came to that identity conclusion. 656 00:33:32,640 --> 00:33:36,920 I got to meet you as you were voicing that for probably one of the first times to a group 657 00:33:36,920 --> 00:33:42,080 of people and got to see like, wow, here's somebody who I know has lived what you... 658 00:33:42,080 --> 00:33:45,400 I know you've lived that for 30 years. 659 00:33:45,400 --> 00:33:47,680 I know that because I can feel it in you. 660 00:33:47,680 --> 00:33:53,160 I can see it in you, but you hadn't quite seen it in yourself to that level. 661 00:33:53,160 --> 00:33:54,840 And that's what struck me. 662 00:33:54,840 --> 00:34:01,440 I was like, this is cool to be here for this because I know that your trajectory went from 663 00:34:01,440 --> 00:34:06,680 moving forward two steps at a time to 20 mountains at a time because of your discoveries. 664 00:34:06,680 --> 00:34:10,120 So I'm one of my portraits. 665 00:34:10,120 --> 00:34:14,240 So what's funny is the joke amongst my kids' friends is that I work in the CIA because 666 00:34:14,240 --> 00:34:17,800 every time they try to explain what it is I do for a living, I can't. 667 00:34:17,800 --> 00:34:20,360 And then when people ask me, I'm like, well, I do mental skills and I do this and I work 668 00:34:20,360 --> 00:34:22,740 with teams and I work with this and governing body. 669 00:34:22,740 --> 00:34:23,840 And so it's like, yeah, right. 670 00:34:23,840 --> 00:34:26,360 He travels a lot and he can't really explain what he does. 671 00:34:26,360 --> 00:34:27,360 He's in the CIA. 672 00:34:27,360 --> 00:34:28,360 That's the joke. 673 00:34:28,360 --> 00:34:34,040 I came home and I was telling my son, I was like, I finally can actually do an elevator 674 00:34:34,040 --> 00:34:35,920 pitch and it makes sense with somebody. 675 00:34:35,920 --> 00:34:38,960 And he's like, you're no longer in the CIA, dad. 676 00:34:38,960 --> 00:34:42,560 Let's hear the elevator pitch, Coach Reed. 677 00:34:42,560 --> 00:34:43,560 Go ahead, my friend. 678 00:34:43,560 --> 00:34:44,560 Let's put you on the spot. 679 00:34:44,560 --> 00:34:45,560 On the spot. 680 00:34:45,560 --> 00:34:46,560 Okay. 681 00:34:46,560 --> 00:34:48,360 So I just did it with somebody that it was like, oh my gosh, it's my first time. 682 00:34:48,360 --> 00:34:50,480 I work with high performance E-fleets. 683 00:34:50,480 --> 00:34:55,480 These people that straddle the realms between competitive sport and entrepreneurship or 684 00:34:55,480 --> 00:34:59,640 business and want to try to transfer the skills back and forth between the two. 685 00:34:59,640 --> 00:35:01,800 And they don't want to let go of one for the other. 686 00:35:01,800 --> 00:35:06,320 They don't want to sacrifice one for the other, but they're almost lost in identity because 687 00:35:06,320 --> 00:35:08,920 they're not quite sure how to transfer those skills. 688 00:35:08,920 --> 00:35:10,920 I've done it for 35 years. 689 00:35:10,920 --> 00:35:14,320 I've helped people reach peak performance in sport and in business. 690 00:35:14,320 --> 00:35:17,560 I'm myself an entrepreneur coming from an entrepreneurial family. 691 00:35:17,560 --> 00:35:19,120 I've been a coach for 35 years. 692 00:35:19,120 --> 00:35:23,360 I've been an athlete for almost 43, 44 years. 693 00:35:23,360 --> 00:35:25,560 So I get where they're coming from. 694 00:35:25,560 --> 00:35:29,200 And if you've ever watched Ted Lasso, the joke is that's who I am. 695 00:35:29,200 --> 00:35:30,280 So that's who I work with. 696 00:35:30,280 --> 00:35:36,120 I work with these highly competitive human beings who want to slay in the boardroom as 697 00:35:36,120 --> 00:35:38,960 well as they did on the field. 698 00:35:38,960 --> 00:35:43,720 And they want that Coach Ted Lasso beside them every step of the way, stretching them, 699 00:35:43,720 --> 00:35:47,200 challenging them, but making them feel like they're on top of the world. 700 00:35:47,200 --> 00:35:48,200 I love it. 701 00:35:48,200 --> 00:35:50,640 We had a tall building for that elevator, but it was great. 702 00:35:50,640 --> 00:35:55,920 At any point, had we had to cut off, you were in a great position to cut off. 703 00:35:55,920 --> 00:35:59,640 So I'm glad we extended that and ended up on the same floor. 704 00:35:59,640 --> 00:36:01,240 It was fun. 705 00:36:01,240 --> 00:36:02,240 All right. 706 00:36:02,240 --> 00:36:03,240 So let's hear about this. 707 00:36:03,240 --> 00:36:06,240 And I'm going to ask you a fairly strange question. 708 00:36:06,240 --> 00:36:09,260 And I'm going to precede it first. 709 00:36:09,260 --> 00:36:10,440 In coaching, right? 710 00:36:10,440 --> 00:36:16,040 In development of others, there's a lot of self-actualization. 711 00:36:16,040 --> 00:36:18,720 There's a lot of great things that we get out of it. 712 00:36:18,720 --> 00:36:21,520 We are the benefactors of seeing people change their lives. 713 00:36:21,520 --> 00:36:25,680 But I want you to take it a step further for us if you can. 714 00:36:25,680 --> 00:36:28,640 Why is that important to you? 715 00:36:28,640 --> 00:36:30,220 When did you realize it? 716 00:36:30,220 --> 00:36:33,520 Where does this deep desire come from? 717 00:36:33,520 --> 00:36:35,440 I talked about it in my TEDx. 718 00:36:35,440 --> 00:36:39,920 I was working with that team in Florida and they'd gotten, they'd been played a rough 719 00:36:39,920 --> 00:36:43,360 hand and this was a group of kids that they didn't even want me there. 720 00:36:43,360 --> 00:36:49,720 I can remember they'd been tremendously emotionally hurt by their previous coach who went to jail 721 00:36:49,720 --> 00:36:53,700 for some unsavory behavior, not with them, but with other people. 722 00:36:53,700 --> 00:36:55,480 But this was a coach that they were very attached to. 723 00:36:55,480 --> 00:36:57,740 They'd create strong relationships with this coach. 724 00:36:57,740 --> 00:37:02,920 They believed in him and they were at that young age of like 15, 16, 17 where really 725 00:37:02,920 --> 00:37:06,660 impressionable and then their world falls apart. 726 00:37:06,660 --> 00:37:10,120 And so the organization that I was working for knew me as this turnaround. 727 00:37:10,120 --> 00:37:12,720 I hated being called, they always called me the bad news bearer's coach because they'd 728 00:37:12,720 --> 00:37:17,480 be like, this kid needs your help or this is a group of wayward kids or these kids are 729 00:37:17,480 --> 00:37:18,480 lost. 730 00:37:18,480 --> 00:37:19,480 Can you take them? 731 00:37:19,480 --> 00:37:20,480 And that's what I do. 732 00:37:20,480 --> 00:37:21,480 I build people up. 733 00:37:21,480 --> 00:37:22,480 That's who I am. 734 00:37:22,480 --> 00:37:23,480 That's how my coaches coached me. 735 00:37:23,480 --> 00:37:26,080 I'm just standing on the shoulders of giants doing the same thing. 736 00:37:26,080 --> 00:37:27,360 And so I said, I'll take them. 737 00:37:27,360 --> 00:37:31,160 And I remember that first practice, it was like a two or 300 yard walk from one end of 738 00:37:31,160 --> 00:37:33,020 the field complex to the other. 739 00:37:33,020 --> 00:37:35,880 And I'm walking with the captain and another kid and they're coaching me. 740 00:37:35,880 --> 00:37:38,160 The one's like, they're not going to want to talk to you coach. 741 00:37:38,160 --> 00:37:39,520 They really don't want you here. 742 00:37:39,520 --> 00:37:40,680 The mood is really this. 743 00:37:40,680 --> 00:37:44,960 Here, if you do this coach and if you say this and follow my lead and I'll support you 744 00:37:44,960 --> 00:37:47,240 coach, we'll turn them around. 745 00:37:47,240 --> 00:37:51,880 That group of kids went from not even wanting me there, not even really wanting to listen 746 00:37:51,880 --> 00:37:55,640 to you, not even wanting to deal with me and their parents giving up on them, saying don't 747 00:37:55,640 --> 00:37:58,000 enter them in this tournament because they're not going to win. 748 00:37:58,000 --> 00:38:00,240 They're going to get embarrassed and don't do that. 749 00:38:00,240 --> 00:38:04,920 Everybody had given up on this group of kids because of what had happened, this trauma. 750 00:38:04,920 --> 00:38:12,040 That group went from that to all of us sitting in tears the last game I coached with them 751 00:38:12,040 --> 00:38:16,000 because I made bracelets for each of them that were my coach's prayer because I had 752 00:38:16,000 --> 00:38:20,200 a pregame ritual that we did that my coach taught me. 753 00:38:20,200 --> 00:38:22,400 And each bead represented a line in the prayer. 754 00:38:22,400 --> 00:38:25,500 I give them all these bracelets and we're all crying. 755 00:38:25,500 --> 00:38:29,680 And then I find out from a mom that one of the kids who was in a really dark place said, 756 00:38:29,680 --> 00:38:33,920 I want to be a coach, just like Coach Reed, because I don't know what he's got, but I 757 00:38:33,920 --> 00:38:34,920 want it. 758 00:38:34,920 --> 00:38:43,200 I want that feeling, whatever energy he's trapped, acquired, tapped into, I want it. 759 00:38:43,200 --> 00:38:44,640 That's why it's so important to me. 760 00:38:44,640 --> 00:38:50,520 Because every athlete I ever dealt with, I felt like had the opportunity to be an amazing 761 00:38:50,520 --> 00:38:51,960 human being beyond the game. 762 00:38:51,960 --> 00:38:56,640 And if I stripped away the game itself and realized that this was practice for how they 763 00:38:56,640 --> 00:39:00,640 would be in life, I could give them the opportunity to raise their own excellence and go on and 764 00:39:00,640 --> 00:39:02,520 be excellent in whatever it was they did. 765 00:39:02,520 --> 00:39:05,880 And it's the same thing with entrepreneurs and businesses and everybody else I work with. 766 00:39:05,880 --> 00:39:09,520 One of my clients right now, a health insurance company, we were talking about fourth quarter, 767 00:39:09,520 --> 00:39:10,560 they're in it. 768 00:39:10,560 --> 00:39:14,400 And the problem is, is they've attached a lot of trauma to the fourth quarter. 769 00:39:14,400 --> 00:39:18,080 And we talked the last workshop we did, we talked about unpacking that trauma and making 770 00:39:18,080 --> 00:39:20,760 it something they have to train for and prepare for all year and they're ready for it. 771 00:39:20,760 --> 00:39:26,840 The warrior mindset, they got so excited, they want to do pep rally and they want to 772 00:39:26,840 --> 00:39:30,280 make the fourth quarter legitimately a two minute drill for them. 773 00:39:30,280 --> 00:39:33,800 And that is unlocking somebody's excellence. 774 00:39:33,800 --> 00:39:39,880 That is treating people like everybody has a right to unlock their magnificence and share 775 00:39:39,880 --> 00:39:40,880 it with the world. 776 00:39:40,880 --> 00:39:45,600 And so many of us either hide it, we're never given the chance or people bury it on us. 777 00:39:45,600 --> 00:39:48,040 They bury us, they get rid of it. 778 00:39:48,040 --> 00:39:50,120 The way they treat us, they make us hide it. 779 00:39:50,120 --> 00:39:51,900 And I don't want that. 780 00:39:51,900 --> 00:39:55,080 That's why it's so important, man, because there is no better feeling in the world than 781 00:39:55,080 --> 00:40:00,840 watching the light bulb go off in a human being when they finally get something, when 782 00:40:00,840 --> 00:40:02,760 they finally accomplish something they never could have. 783 00:40:02,760 --> 00:40:08,140 Or more importantly, like you saw with me, when they suddenly have total clarity about 784 00:40:08,140 --> 00:40:12,640 what their magic is and how they can actually show it to the world. 785 00:40:12,640 --> 00:40:14,640 That's why it matters. 786 00:40:14,640 --> 00:40:15,640 Wow. 787 00:40:15,640 --> 00:40:16,640 Well said, man. 788 00:40:16,640 --> 00:40:19,160 I'm going to let that resonate. 789 00:40:19,160 --> 00:40:22,240 While it does, you mentioned the coach's prayer. 790 00:40:22,240 --> 00:40:24,320 You mentioned that you got it from your coach. 791 00:40:24,320 --> 00:40:27,840 Is this something that we get to be blessed to have access to? 792 00:40:27,840 --> 00:40:33,280 Or is this something that is part of the process of working with you that gets unlocked? 793 00:40:33,280 --> 00:40:35,680 It is part of the process. 794 00:40:35,680 --> 00:40:37,840 You know, the challenge coin, I do that now. 795 00:40:37,840 --> 00:40:40,200 It is part of the process, but I can still share it if I can remember. 796 00:40:40,200 --> 00:40:41,200 I mean, it's included. 797 00:40:41,200 --> 00:40:42,200 You don't have to do it right now. 798 00:40:42,200 --> 00:40:44,280 We'll share it as something maybe I can opt in. 799 00:40:44,280 --> 00:40:48,360 You know, share it as something that people can get access to after the show. 800 00:40:48,360 --> 00:40:49,640 We are down to the last few minutes. 801 00:40:49,640 --> 00:40:50,680 I don't want to rush through it. 802 00:40:50,680 --> 00:40:54,600 I want it to be something that people get to receive and appreciate. 803 00:40:54,600 --> 00:40:55,880 It is not my prayer. 804 00:40:55,880 --> 00:40:59,600 It's been passed down by generations to me, so I don't even know who the original author 805 00:40:59,600 --> 00:41:00,600 is, but yes. 806 00:41:00,600 --> 00:41:01,600 Oh, man. 807 00:41:01,600 --> 00:41:02,600 That's awesome. 808 00:41:02,600 --> 00:41:03,600 Cool. 809 00:41:03,600 --> 00:41:06,360 We will definitely look forward to that. 810 00:41:06,360 --> 00:41:11,240 Is there any other elements coming up or any particular page that you'd like us to guide 811 00:41:11,240 --> 00:41:14,920 people to so they can connect with you further and learn more about what you're doing, Coach 812 00:41:14,920 --> 00:41:16,080 Reid? 813 00:41:16,080 --> 00:41:17,760 Just keep an eye on coachreid.com. 814 00:41:17,760 --> 00:41:24,320 It's the big one because I am revamping it to better meet what my mission is. 815 00:41:24,320 --> 00:41:26,520 And so there's some new courses coming out. 816 00:41:26,520 --> 00:41:30,800 I've got some new products coming out that are all about the Spartan brain and the warriors 817 00:41:30,800 --> 00:41:34,680 versus winners, warriors, not winners, and some of the other key pieces. 818 00:41:34,680 --> 00:41:35,680 So yeah, coachreid.com. 819 00:41:35,680 --> 00:41:36,680 That's awesome. 820 00:41:36,680 --> 00:41:39,480 And I would say, guys, don't hesitate to opt in now. 821 00:41:39,480 --> 00:41:44,100 We're talking about taking a math book that has proven that works really well and optimizing 822 00:41:44,100 --> 00:41:46,120 that to the next level of the math book. 823 00:41:46,120 --> 00:41:51,280 So if you're in anybody's programs like Coach Reid, like Kajabi, like what I'm doing, it 824 00:41:51,280 --> 00:41:53,440 doesn't matter what you're doing too. 825 00:41:53,440 --> 00:41:58,160 You got to remember that you're getting people from point A to point B at all times. 826 00:41:58,160 --> 00:42:02,240 You're always constantly getting them to that new pivot point, that new vision. 827 00:42:02,240 --> 00:42:05,760 So if you resonate with anything that Coach Reid said, make sure to follow him. 828 00:42:05,760 --> 00:42:11,960 You could probably reach out to him on LinkedIn, Instagram, Facebook. 829 00:42:11,960 --> 00:42:18,960 You're better at responding on Instagram than you are on LinkedIn. 830 00:42:18,960 --> 00:42:19,960 So am I. 831 00:42:19,960 --> 00:42:24,000 But I'll reach out to him on the platform if you feel like you resonate with what he's 832 00:42:24,000 --> 00:42:25,000 up to. 833 00:42:25,000 --> 00:42:29,080 If you're in Austin and you happen to be there during the time of Brendan Burchard's event, 834 00:42:29,080 --> 00:42:31,400 what day is the event again? 835 00:42:31,400 --> 00:42:33,960 The 14th through 17th of September. 836 00:42:33,960 --> 00:42:36,560 Yeah, 14th of 17th through September. 837 00:42:36,560 --> 00:42:39,360 There's an event that he's going to be at in Austin, Texas. 838 00:42:39,360 --> 00:42:43,080 So don't hesitate to also reach out to him there. 839 00:42:43,080 --> 00:42:47,320 And if there's any other way that we can, of course, help you, Vision Pros, leave a 840 00:42:47,320 --> 00:42:51,320 comment in the comments and make sure to share this with your friends. 841 00:42:51,320 --> 00:42:55,120 Coach, any final words of wisdoms you'd like to share with anybody? 842 00:42:55,120 --> 00:42:58,640 Last piece, because language is a big deal, words matter to me. 843 00:42:58,640 --> 00:43:01,660 The last piece, and I've been saying it a lot lately, is when it comes to how we speak 844 00:43:01,660 --> 00:43:02,660 to people. 845 00:43:02,660 --> 00:43:05,000 If you speak loudly, people will hear you. 846 00:43:05,000 --> 00:43:07,220 If you speak intelligently, people will listen. 847 00:43:07,220 --> 00:43:09,920 If you speak lovingly, they'll follow you. 848 00:43:09,920 --> 00:43:15,240 So if you are a leader that wants to be transformational, start speaking from a place of love to the 849 00:43:15,240 --> 00:43:18,800 people you lead and they will follow you everywhere you go. 850 00:43:18,800 --> 00:43:22,040 And it will be so much better experience for all of you. 851 00:43:22,040 --> 00:43:24,480 Hi Mase Clappen in the background. 852 00:43:24,480 --> 00:43:25,600 Well earned. 853 00:43:25,600 --> 00:43:27,400 Love that very much. 854 00:43:27,400 --> 00:43:29,960 Thank you, man, for all the wisdom that you shared with us today. 855 00:43:29,960 --> 00:43:33,420 We look forward to having you back in the future too, especially as you launch those 856 00:43:33,420 --> 00:43:34,420 new programs. 857 00:43:34,420 --> 00:43:37,600 We want to make sure that people get the chance to see it because you are constantly throwing 858 00:43:37,600 --> 00:43:42,160 out value and it has a lot to do with the love that resonates from you as you talk to 859 00:43:42,160 --> 00:43:43,560 me and as you talk to our audience. 860 00:43:43,560 --> 00:43:45,360 So appreciate you, man. 861 00:43:45,360 --> 00:43:46,360 Appreciate you, Jackson. 862 00:43:46,360 --> 00:43:47,360 Thank you so much. 863 00:43:47,360 --> 00:43:48,360 Hey everybody, have a great day. 864 00:43:48,360 --> 00:43:49,360 We'll see you later, Vision Pros. 865 00:43:49,360 --> 00:43:52,900 We'll see you soon. 866 00:43:52,900 --> 00:43:54,080 Thank you for being here today. 867 00:43:54,080 --> 00:43:57,360 I'm really happy that you tuned in to Vision Pros Live. 868 00:43:57,360 --> 00:44:03,400 I'm looking forward to seeing your reactions as these episodes continue to move forward. 869 00:44:03,400 --> 00:44:05,000 We optimize them as the months go by. 870 00:44:05,000 --> 00:44:06,840 This is going to get more and more fun. 871 00:44:06,840 --> 00:44:09,200 We'll have more and more engagement as well. 872 00:44:09,200 --> 00:44:14,360 We'll invite people to participate in the show and thank you for giving us your time 873 00:44:14,360 --> 00:44:15,360 and attention. 874 00:44:15,360 --> 00:44:35,960 Have a nice day.