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I won't use.

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I'll try not to follow your lead on that one,

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but it might happen, so that would be totally fine.

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I love it.

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All right, so brilliance.

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Use this word brilliance instead of good to great.

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Good to brilliance.

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Why?

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Teach me.

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I mean, have we just gone live there by the way?

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Oh yeah, we're live.

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We're live, yay!

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Woo!

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All right, welcome in to Vision Pros Live.

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With Jackson Calame, I'm your show host.

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We'll be doing interviews for visionary entrepreneurs

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and guest leaders who are building fantastic visions out there.

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I just wanna go through some of the things

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that might help you with your visions.

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get access to clean drinking water, please help out.

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Without further ado, Michael Hepple

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is an international bestselling author of eight books,

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including How to Be Brilliant.

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We were just talking a little bit about that word brilliant

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and what that means versus the word great.

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We might get into that a little bit.

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Now, he had a mission with his wife,

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who he's been married to, often on for over 20 years.

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So we'll be talking about that story a little bit.

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And they had a mission to influence

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more than one million people,

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and they've already accomplished that.

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So we're going to be talking to him about

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what the heck comes next.

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Where are they headed now?

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What type of goal do they have?

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His latest book, 17, The Little Way to Get a Lot Done,

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was launched in September of 2020.

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So we'll want to definitely check that out

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after we get the chance to talk to him.

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But let's bring him on, let's hear about his vision.

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And Michael, thank you so much for being here today, man.

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We really appreciate you.

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Well, thank you so much.

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I'm one of great introduction.

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There's not very many people who know about the thing

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about me and my wife.

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We don't really tell too many people,

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but now, obviously on this podcast,

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we're gonna tell everybody,

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hey, don't bother, it's fine.

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We're out there now.

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Well, all right.

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Well, thanks for letting me be the insider

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and our audience as well.

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We all respect and honor that.

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And I appreciate the fact that,

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you guys have made your relationship count.

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Yeah, it's the best thing.

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I couldn't do what I'd do without my wife.

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She's brilliant.

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She's the rock.

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She's the one who makes it happen.

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When I first started, you know,

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talking about business vision,

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when I first started my company,

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I was so excited, I was stoked.

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You know, I'm gonna get out there,

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I'm gonna do this, I'm gonna do that.

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We're gonna make a massive difference.

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I'm gonna become a multi-millionaire, blah, blah, blah.

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And at the end of the first year,

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the turnover for the business,

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that's the turnover,

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that not the profit was about 12,000 pounds,

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so about $16,000.

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And then the next year,

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I was heading in the same direction,

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and things were looking pretty bad.

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And then it started to go up a little bit like this.

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And then after about three or four years,

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my wife was working for a big American company

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called Compact Computers,

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which who you might have heard of.

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And she was a project manager for them.

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And she was brilliant, absolutely amazing.

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She'd been with Newcastle University,

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did some fantastic projects there.

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And she used to give me all this advice

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and one day I went, what am I thinking about?

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Christine, why don't we work together?

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Why don't you run the business?

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I'll stand on stage, you do all the other stuff.

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She did and the business went like this.

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Absolutely skyrocketed.

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So get the right people around you.

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But we had to learn how to work together

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because that was from another part of our life.

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We hadn't done so well.

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So working together, we got a coach to help us to do that.

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Dude, that's phenomenal.

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I'm glad you mentioned the coaching aspect as well.

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And Michael, allow me to monologue a little bit on this

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because one, I don't even have apology for revealing that.

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I didn't realize that that wasn't revealed.

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But I do wanna say that there's so many entrepreneurs

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who are either struggling in a marriage

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and people can't see it, they don't wanna admit it.

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Or it's really tense because they're trying to tackle

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giant problems in the world.

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And that can be a very polarizing experience

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with how hard it is for any real,

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relationships are hard in general.

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But when you got somebody who's trying to carve a path

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that nobody's done before,

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that can be a very difficult thing for somebody to support

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and want to be involved in.

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So again, superpowers to you guys.

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Thank you so much for being an example

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for the rest of us in the world who wanna be able

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to have our relationships and have our businesses too.

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Yeah, when we worked with a coach, it was fascinating

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because one thing he said is you have to work out

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who's going to make a final decision on certain areas.

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Because you can discuss it, you can argue about it,

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but one person has to make final decisions.

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And we agreed that when it came to presenting and writing,

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that I would make the final decisions.

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And when it came to recruitment and finance,

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Christine would make final decisions.

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And at home, Christine makes all the final decisions.

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Good for you, man.

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Thank you so much for that again.

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Just the wisdom packed into that one lesson.

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I appreciate that.

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So let's dive right in.

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Michael, what's your vision in 15 seconds?

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Well, it was, as you know, from the intro

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to positively influence a million lives.

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And when I had that vision, when I decided

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that's what I wanted to do, it was a game changer

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because every decision we made in the business

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was based around how close we could get to that.

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So we would have the speaking seasons for conferences.

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So October, you could speak every single day in October

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and kind of the start of a year, that type of thing.

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And the first question we would ask anybody

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who wanted to book us to do an event was

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how many people will be in the audience?

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And so if it was 15, and it was a big fancy client

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or whatever, but there was somebody else who was

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two and a half thousand, but they were a little known,

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we're going the little known one, that has two and a half

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thousand, because that would get us closer to the goal.

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But the big thing that made the difference was this,

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that first book coming out, How to Be Brilliant.

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Because that did two things.

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One, we sold a shed load of books, so that was great.

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But also it catapulted everything else that we did.

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So we've got on the biggest stages, we got to more people.

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We were invited to do TV work, we did all sorts of stuff.

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And so we hit that million target quite quickly.

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And then of course, what's next?

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You've positively influenced a million lives,

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you've measured it, you've counted it.

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Are you going to go for 10 million next?

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Are you going to go for 20 million, what you're going to do?

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And we said, no, let's just now take it to the next stage.

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And this is what we want to do.

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We want to influence every person we connect with.

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So this talking to you now, my job is to leave you

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feeling more positive, more up for it, passionate about life.

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If I can do that with every single person

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I connect with, I'm winning.

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Oh, dude, I love that. And so now you've,

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ultimately it sounds like focused on the one.

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Being present, which is such a gift as well.

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That's super awesome.

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Well, I'm going to ask you a strange question.

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So why do you care, Michael?

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What, where did your depths of caring

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to influence others come from?

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Well, you know, it's interesting that you're right.

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I do care, I over care about this stuff.

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I care to a point where I will make crazy decisions.

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I work hard on really small things

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where other people would have stopped.

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And I think it's because, you know,

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I was a youth worker in the past.

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So before I started to do this, I was a youth worker.

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Originally with family business as a roofing contractor,

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did that for seven years, worked for my dad.

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It was great, but it wasn't ever what I was going to do.

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Then I became a youth worker.

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And then after that, I became a fundraiser.

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And when I was fundraising, I met some amazing people.

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And one guy was somebody called David Brown,

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the guy who invented the catapally,

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you know, the big split axle trucks that you see in,

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yeah, horrible things that I might have been in at his home.

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And he gave me 250,000 pounds as a donation.

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And I started to ask him questions

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as I would with every successful person.

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You know, how do you do this?

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How do you do that?

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And he started to talk about the impact that you can make

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by doing something really, really well.

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And I got excited about this.

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And then he said, let me ask you a question.

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And he said, what was the last book that you read?

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And it wasn't the personal development book,

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it wasn't a business book, it was, you know, some fiction book.

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And he said, okay, I suggest you start to read books

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that make you better.

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I thought, oh, that's good.

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And I started to read.

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And the other thing he asked me was,

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what was the last course that you went on

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that you paid for?

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Not work that you paid for.

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And I hadn't paid for anything.

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So I started to invest in my own personal development.

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And I saw people change.

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And I thought, my goodness, imagine being able to do this.

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Imagine, you know, not being in the audience,

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being the person on the stage.

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And so I did a lot of study, I had a lot of work.

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I got a chance first of all to teach kids

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and then got a chance to teach teachers.

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And let me tell you Jackson, after you've taught teachers,

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you can teach anybody

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because teachers already know everything.

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I was so happy to believe.

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And then I got the chance to start my own business.

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So that's how it all started.

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Right from going back to thinking, you know what?

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I see that people can make a difference in somebody's lives.

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People have made a difference in my life.

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I need to pay it forward now.

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Oh, that's brilliant.

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That's amazing.

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So let's talk about today's episode.

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So who should be listening?

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Everybody that just heard what you said

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is going to benefit tremendously

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from the nuggets of wisdom that you just threw down.

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For the rest of the episode, who should be listening?

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Why should they listen to you?

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And what are they going to get out of today's show, do you think?

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Okay, I think people who should be listening

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are those who are dissatisfied with doing a good job.

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Good is no longer good enough.

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There's a new benchmark.

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I see the benchmark as brilliant.

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And if you're one of those people who you think,

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you know what, but I'm doing a good job.

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You know, I'm working hard.

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I'm a good dad.

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I'm a good mom.

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I'm a good partner.

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I'm a good friend.

266
00:11:29,080 --> 00:11:30,280
I'm a good employee.

267
00:11:30,280 --> 00:11:31,840
I'm a good business owner.

268
00:11:31,840 --> 00:11:35,400
Whatever it might be, good isn't good enough.

269
00:11:35,400 --> 00:11:38,920
And if you can get that step between there and there

270
00:11:38,920 --> 00:11:42,360
and just work on that gap between good and brilliance,

271
00:11:42,360 --> 00:11:46,000
the rewards are huge.

272
00:11:46,000 --> 00:11:47,640
It's totally unfair.

273
00:11:47,640 --> 00:11:49,240
It's absolutely unfair

274
00:11:49,240 --> 00:11:51,280
because I know some people who are very, very good

275
00:11:51,280 --> 00:11:54,600
at what they do and they don't get rewarded for it.

276
00:11:54,600 --> 00:11:56,800
And I know a few people who are brilliant at what they do

277
00:11:56,800 --> 00:11:58,200
and it's disproportionate.

278
00:11:58,200 --> 00:12:00,080
They get huge rewards.

279
00:12:00,080 --> 00:12:03,880
So that's what I think people can get out of my message.

280
00:12:03,880 --> 00:12:04,720
I love it.

281
00:12:04,720 --> 00:12:06,560
Let's play the semantics game a bit further.

282
00:12:06,560 --> 00:12:11,560
So you got good, better, best, great, awesome,

283
00:12:13,040 --> 00:12:14,720
genius, brilliant, right?

284
00:12:14,720 --> 00:12:16,560
A lot of different interpretations.

285
00:12:16,560 --> 00:12:17,520
Mine are these, right?

286
00:12:17,520 --> 00:12:19,280
You've got poor at the bottom.

287
00:12:19,280 --> 00:12:20,120
Poor?

288
00:12:20,120 --> 00:12:22,880
Nobody, you know, if you're happy going out

289
00:12:22,880 --> 00:12:25,120
and doing a poor job, you deserve to go bust, right?

290
00:12:25,120 --> 00:12:25,960
You don't deserve it.

291
00:12:25,960 --> 00:12:26,800
That's true.

292
00:12:26,800 --> 00:12:27,640
That's true.

293
00:12:27,640 --> 00:12:28,480
You're not gonna win.

294
00:12:28,480 --> 00:12:30,160
You're gonna win it like that, forget it.

295
00:12:30,160 --> 00:12:31,600
Then good is the next level

296
00:12:31,600 --> 00:12:33,120
and good is where people think,

297
00:12:33,120 --> 00:12:34,800
you know what, I'm doing a good job.

298
00:12:34,800 --> 00:12:35,840
I should get good results.

299
00:12:35,840 --> 00:12:37,880
You end up getting poor results.

300
00:12:37,880 --> 00:12:39,800
And then the next one is to go between good

301
00:12:39,800 --> 00:12:41,000
and up to fantastic.

302
00:12:41,000 --> 00:12:44,920
Now, a lot of people love the idea of being fantastic.

303
00:12:44,920 --> 00:12:46,320
It is semantics with words.

304
00:12:46,320 --> 00:12:49,640
I know, but this word fantastic is,

305
00:12:49,640 --> 00:12:50,480
it's an interesting one

306
00:12:50,480 --> 00:12:51,920
because you can do a fantastic job

307
00:12:51,920 --> 00:12:54,240
and still get good results.

308
00:12:54,240 --> 00:12:56,280
The difference between fantastic and brilliant

309
00:12:56,280 --> 00:12:57,760
is between there and there.

310
00:12:57,760 --> 00:12:58,600
Did you see it?

311
00:12:58,600 --> 00:12:59,440
There and there.

312
00:12:59,440 --> 00:13:00,280
And if you listen to this,

313
00:13:00,280 --> 00:13:03,040
it's that tiny inch, that little bit.

314
00:13:03,040 --> 00:13:05,200
And it's where you do pick up the phone

315
00:13:05,200 --> 00:13:06,720
rather than send an email.

316
00:13:06,720 --> 00:13:08,360
It's where you really do follow through.

317
00:13:08,360 --> 00:13:09,320
It's where you care.

318
00:13:09,320 --> 00:13:10,720
It's where you take notes.

319
00:13:10,720 --> 00:13:12,560
It's where you relive those notes.

320
00:13:12,560 --> 00:13:15,360
It's where you invest in yourself.

321
00:13:15,360 --> 00:13:18,800
It's where you, rather than sitting watching TV

322
00:13:18,800 --> 00:13:20,560
for three hours on a nighttime,

323
00:13:20,560 --> 00:13:21,400
you think, I'll tell you what,

324
00:13:21,400 --> 00:13:24,600
it's gonna be a treat once I've finished doing this.

325
00:13:24,600 --> 00:13:26,520
It's that gap between there and there.

326
00:13:26,520 --> 00:13:29,360
And when you do that on a consistent basis,

327
00:13:29,360 --> 00:13:30,720
that's when you can be brilliant.

328
00:13:30,720 --> 00:13:34,320
Now you can't be brilliant at everything.

329
00:13:34,320 --> 00:13:35,800
When I do a course or do a keynote,

330
00:13:35,800 --> 00:13:37,680
I say, what do you want to be brilliant at?

331
00:13:37,680 --> 00:13:38,520
And there's always somebody who goes,

332
00:13:38,520 --> 00:13:39,640
I wanna be brilliant at everything.

333
00:13:39,640 --> 00:13:41,040
You can't do it.

334
00:13:41,040 --> 00:13:42,640
If you'd have a look at elite athletes

335
00:13:42,640 --> 00:13:44,160
who are brilliant at something,

336
00:13:44,160 --> 00:13:45,520
there's other areas of their life

337
00:13:45,520 --> 00:13:47,880
that they decide I can't be brilliant at that.

338
00:13:47,880 --> 00:13:50,280
So you get other people to help you with those areas.

339
00:13:50,280 --> 00:13:54,720
So I want it to be a brilliant dad, brilliant parent.

340
00:13:54,720 --> 00:13:56,320
I want it to be a brilliant husband.

341
00:13:56,320 --> 00:13:58,560
And I want it to be brilliant at presenting.

342
00:13:58,560 --> 00:13:59,600
You're saying, wait a minute, Mike,

343
00:13:59,600 --> 00:14:01,080
but you've written eight books.

344
00:14:01,080 --> 00:14:02,440
Yeah, they're fantastic books.

345
00:14:02,440 --> 00:14:03,440
They're not brilliant.

346
00:14:04,560 --> 00:14:06,280
And I'm happy with that.

347
00:14:06,280 --> 00:14:08,200
I'm happy to be at that level

348
00:14:08,200 --> 00:14:13,200
because writing eight books takes a lot of work to do that.

349
00:14:13,440 --> 00:14:17,080
And some people spend 10 years writing one book

350
00:14:17,080 --> 00:14:18,080
to make it brilliant.

351
00:14:18,080 --> 00:14:19,320
I haven't got 10 years.

352
00:14:20,360 --> 00:14:22,720
I wrote my first book in four days.

353
00:14:22,720 --> 00:14:25,520
You know, I was racking my brain.

354
00:14:25,520 --> 00:14:26,720
It was David Sandler.

355
00:14:26,720 --> 00:14:28,840
And you can't teach a kid to ride a bike at a seminar

356
00:14:28,840 --> 00:14:31,040
that talked about how you,

357
00:14:31,040 --> 00:14:33,360
I think it was his book where he talked about

358
00:14:33,360 --> 00:14:36,440
you can't have an A plus performance every time.

359
00:14:37,200 --> 00:14:39,200
You know, you're not gonna have that.

360
00:14:39,200 --> 00:14:41,480
And so if you live that expectation on yourself,

361
00:14:41,480 --> 00:14:43,080
you're kind of, you're kind of hurting yourself.

362
00:14:43,080 --> 00:14:45,520
You're kind of talking about that same concept.

363
00:14:45,520 --> 00:14:47,080
The other thing that came to mind,

364
00:14:47,080 --> 00:14:48,680
you talked about one of our core pillars

365
00:14:48,680 --> 00:14:52,280
at first class business, which is consistency, right?

366
00:14:52,280 --> 00:14:54,280
So I want to go back to this gap

367
00:14:54,280 --> 00:14:56,880
between fantastic and brilliant.

368
00:14:56,880 --> 00:14:59,640
It's such an important realization.

369
00:14:59,640 --> 00:15:02,440
It can be hard to imagine my mission president

370
00:15:02,440 --> 00:15:03,760
taught this concept.

371
00:15:03,760 --> 00:15:08,760
And he said, water, if you want water to become vapor,

372
00:15:09,240 --> 00:15:12,200
you have to get it to the 100% point

373
00:15:12,200 --> 00:15:13,840
of boiling for that to happen.

374
00:15:13,840 --> 00:15:17,720
You can't be one degree off and have that water turn

375
00:15:17,720 --> 00:15:20,760
into steam vapor, whatever you want to call it.

376
00:15:20,760 --> 00:15:23,280
And he talked about how once the water

377
00:15:23,280 --> 00:15:27,920
makes that transformation, it expands to 4,000 times

378
00:15:27,920 --> 00:15:32,920
of volume of what it was because of one degree difference.

379
00:15:34,000 --> 00:15:34,960
The right degree, right?

380
00:15:34,960 --> 00:15:37,640
So that sounds kind of like what you're talking about

381
00:15:37,640 --> 00:15:39,960
in terms of fantastic to brilliant.

382
00:15:39,960 --> 00:15:43,360
Do you mind shedding light on a few more examples?

383
00:15:43,360 --> 00:15:46,560
Do you have any more on hand of what's that difference

384
00:15:46,560 --> 00:15:48,400
between somebody who's fantastic and brilliant?

385
00:15:48,400 --> 00:15:52,320
Because you listed several that were lights out like,

386
00:15:52,320 --> 00:15:54,640
oh yeah, turn the movie out or reward yourself

387
00:15:54,640 --> 00:15:57,720
with the movie by doing those three to five tasks

388
00:15:57,720 --> 00:15:59,240
that you don't want to do.

389
00:15:59,240 --> 00:16:00,600
What else does that look like?

390
00:16:00,600 --> 00:16:02,520
Let me give you two, I'll give you,

391
00:16:02,520 --> 00:16:04,400
the classic one is sport.

392
00:16:04,400 --> 00:16:09,400
So if you take, I went to the Olympics in London in 2012

393
00:16:09,720 --> 00:16:12,440
and I watched the men's 100 meters final.

394
00:16:12,440 --> 00:16:13,960
And I was just past the finish line.

395
00:16:13,960 --> 00:16:15,760
And there was a guy went past that finish line,

396
00:16:15,760 --> 00:16:18,800
a fraction of a second faster than everybody else.

397
00:16:18,800 --> 00:16:20,560
And then he went like this.

398
00:16:20,560 --> 00:16:22,560
And he did that classic.

399
00:16:22,560 --> 00:16:25,000
And everybody knows it's Usain Bolt.

400
00:16:25,000 --> 00:16:26,920
Who came second?

401
00:16:26,920 --> 00:16:27,800
Nobody knows.

402
00:16:27,800 --> 00:16:29,560
Nobody cares.

403
00:16:29,560 --> 00:16:30,760
Well, the one who came third,

404
00:16:30,760 --> 00:16:32,640
I mean, you're getting bronze for third,

405
00:16:32,640 --> 00:16:34,800
fourth, fifth, sixth, seventh, eighth doesn't matter.

406
00:16:34,800 --> 00:16:37,080
And we sit at home, we look at them in the audience

407
00:16:37,080 --> 00:16:39,360
and we're thinking, from the audience,

408
00:16:39,360 --> 00:16:42,720
and we're thinking, didn't they do well just to qualify?

409
00:16:42,720 --> 00:16:45,680
And they're thinking, shit, I came fifth.

410
00:16:45,680 --> 00:16:46,520
Yeah.

411
00:16:46,520 --> 00:16:51,520
Now you need to have that belief that fifth isn't good enough,

412
00:16:52,000 --> 00:16:54,160
especially in business.

413
00:16:54,160 --> 00:16:56,080
Being the fifth best at something

414
00:16:56,080 --> 00:16:58,120
is not going to be good enough.

415
00:16:58,120 --> 00:16:59,320
Even if you are fifth,

416
00:16:59,320 --> 00:17:01,520
still believing that fifth is good enough.

417
00:17:01,520 --> 00:17:02,560
Yeah, well, we're doing all right.

418
00:17:02,560 --> 00:17:04,760
We're fifth, we're the fifth best at.

419
00:17:04,760 --> 00:17:06,120
That goal has to be number one,

420
00:17:06,120 --> 00:17:08,000
because that's where all the rewards are.

421
00:17:08,000 --> 00:17:11,120
Usain Bolt made $50 million in sporting contracts

422
00:17:11,120 --> 00:17:13,320
after that with endorsements.

423
00:17:13,320 --> 00:17:15,680
Opportunity to run anywhere in the world, do whatever.

424
00:17:15,680 --> 00:17:18,640
Now, I've coached a guy for the last 15 years

425
00:17:18,640 --> 00:17:20,160
called Andy Alderson,

426
00:17:20,160 --> 00:17:22,720
who built a business in the UK called Vanorama,

427
00:17:22,720 --> 00:17:23,960
doing vehicle leasing.

428
00:17:24,760 --> 00:17:27,200
And that business, when he started it,

429
00:17:27,200 --> 00:17:29,200
it was out of a porter cabin,

430
00:17:29,200 --> 00:17:31,400
you know, just like a roadside cabin.

431
00:17:31,400 --> 00:17:32,960
One, it was him and three other guys,

432
00:17:32,960 --> 00:17:34,480
and they're on the phones and doing stuff.

433
00:17:34,480 --> 00:17:36,560
And he had this incredible vision

434
00:17:36,560 --> 00:17:41,560
about making the process for the customer absolutely seamless,

435
00:17:41,680 --> 00:17:44,640
because everything about it before that was difficult.

436
00:17:44,640 --> 00:17:46,600
So he would wake up every morning and think,

437
00:17:46,600 --> 00:17:48,120
how do I make this smoother?

438
00:17:48,120 --> 00:17:49,320
How do I make it better?

439
00:17:49,320 --> 00:17:50,680
How am I gonna take that process?

440
00:17:50,680 --> 00:17:52,600
How am I gonna remove all the headaches?

441
00:17:52,600 --> 00:17:54,040
And he made it faster and smoother

442
00:17:54,040 --> 00:17:56,040
and better and better and better

443
00:17:56,040 --> 00:17:58,880
until he got to the point last year,

444
00:17:58,880 --> 00:18:01,040
where he thought, you know what, I've just about got it.

445
00:18:01,040 --> 00:18:03,120
I think we're just about there.

446
00:18:03,120 --> 00:18:05,440
And he was ready to sell the business.

447
00:18:05,440 --> 00:18:08,200
Now, on paper, that business

448
00:18:08,200 --> 00:18:12,200
probably was around about a 25 million pounds business.

449
00:18:12,200 --> 00:18:14,960
He sold it for 200 million.

450
00:18:16,560 --> 00:18:17,640
Why?

451
00:18:17,640 --> 00:18:18,960
There to there.

452
00:18:18,960 --> 00:18:20,640
That little extra bit,

453
00:18:20,640 --> 00:18:23,600
the company who bought it couldn't do that themselves.

454
00:18:23,600 --> 00:18:25,200
They didn't have the vision,

455
00:18:25,200 --> 00:18:26,440
they didn't have the technology,

456
00:18:26,440 --> 00:18:29,000
they didn't have the foundation underneath,

457
00:18:29,000 --> 00:18:30,840
they didn't have the belief of the staff.

458
00:18:30,840 --> 00:18:33,920
All those things that Andy had created,

459
00:18:33,920 --> 00:18:36,280
weren't there and they had to buy that.

460
00:18:36,280 --> 00:18:39,240
They couldn't create it themselves.

461
00:18:39,240 --> 00:18:40,880
Now, that to me is brilliant.

462
00:18:40,880 --> 00:18:41,960
That's what brilliant looks like.

463
00:18:41,960 --> 00:18:44,400
And that's the type of rewards that people can get.

464
00:18:44,400 --> 00:18:45,760
And then, you know, you can look at it

465
00:18:45,760 --> 00:18:47,680
in many, many other areas as well,

466
00:18:47,680 --> 00:18:51,840
whether that be in presenting, being on stage doing stuff.

467
00:18:51,840 --> 00:18:54,160
You know, it's whether you wanna be a brilliant parent

468
00:18:54,160 --> 00:18:55,720
and want a brilliant husband,

469
00:18:55,720 --> 00:18:58,680
anything at all, it's that little extra bit,

470
00:18:58,680 --> 00:18:59,520
that extra effort,

471
00:18:59,520 --> 00:19:01,040
that's what's gonna make the difference.

472
00:19:01,040 --> 00:19:01,880
Absolutely.

473
00:19:01,880 --> 00:19:04,640
And I would add, you know, good luck in marriage.

474
00:19:04,640 --> 00:19:06,000
You know, if you're not aiming

475
00:19:06,000 --> 00:19:08,080
for the brilliant side of what you do.

476
00:19:08,080 --> 00:19:09,480
And that leads me back to something

477
00:19:09,480 --> 00:19:12,920
that comes from that same book by David Sandler.

478
00:19:12,920 --> 00:19:14,560
He talks about your I versus your R.

479
00:19:14,560 --> 00:19:16,040
I want people to really hear this

480
00:19:16,040 --> 00:19:18,880
because I think so many people trap themselves

481
00:19:18,880 --> 00:19:20,960
by over focusing on the R.

482
00:19:20,960 --> 00:19:24,000
I is identity, R is role, right?

483
00:19:24,000 --> 00:19:27,200
And sometimes we associate our identity with a role

484
00:19:27,200 --> 00:19:29,560
and that's where we get into trouble in life.

485
00:19:29,560 --> 00:19:32,440
You know, we are inherently valuable individuals

486
00:19:32,440 --> 00:19:35,200
and I think the most important brilliance

487
00:19:35,200 --> 00:19:39,560
that you can find is being brilliant at your own identity.

488
00:19:39,560 --> 00:19:41,280
Right, that's helped me so much,

489
00:19:41,280 --> 00:19:43,200
balance out who I am and appreciate who I am.

490
00:19:43,200 --> 00:19:46,720
When I was over focused on being brilliant at a role

491
00:19:46,720 --> 00:19:50,080
that wasn't necessarily meant to have,

492
00:19:50,080 --> 00:19:52,120
that leads to disaster in life.

493
00:19:52,120 --> 00:19:54,560
So if you're doing something right now

494
00:19:54,560 --> 00:19:57,280
and you're not feeling called to be brilliant at it

495
00:19:57,280 --> 00:20:00,200
for your career or you're in a relationship

496
00:20:00,200 --> 00:20:02,840
and you're not being called to be brilliant in it,

497
00:20:02,840 --> 00:20:04,920
you might be in the wrong relationship,

498
00:20:04,920 --> 00:20:06,960
you might be in the wrong role.

499
00:20:06,960 --> 00:20:09,960
You should really feel an enjoyment

500
00:20:09,960 --> 00:20:12,040
and something pulling you in this direction

501
00:20:12,040 --> 00:20:14,600
of wanting to find that brilliance

502
00:20:14,600 --> 00:20:16,640
and you should also feel a slight disappointment

503
00:20:16,640 --> 00:20:19,600
within yourself or even a profound like,

504
00:20:19,600 --> 00:20:21,920
wow, I didn't give my best at that.

505
00:20:21,920 --> 00:20:24,280
That to me is kind of what reminds me

506
00:20:24,280 --> 00:20:26,760
if I'm aligned with my identity

507
00:20:26,760 --> 00:20:27,840
or if I'm doing something

508
00:20:27,840 --> 00:20:29,320
where I'm not meant to be brilliant at.

509
00:20:29,320 --> 00:20:30,360
Michael, what are your thoughts on that?

510
00:20:30,360 --> 00:20:31,760
You feel free to debate me on that.

511
00:20:31,760 --> 00:20:34,720
No, I mean, I think it's true is the answer here.

512
00:20:34,720 --> 00:20:35,640
Definitely.

513
00:20:35,640 --> 00:20:38,920
The way to test it is when the alarm goes off

514
00:20:38,920 --> 00:20:40,960
on Monday morning, do you wake up

515
00:20:40,960 --> 00:20:43,040
and are you stoked about a jelly about a bed

516
00:20:43,040 --> 00:20:45,880
or are you thinking nine more minutes and hitting snooze?

517
00:20:45,880 --> 00:20:48,320
And the day that you start hitting snooze

518
00:20:48,320 --> 00:20:50,200
is the day you got to ask the question

519
00:20:50,200 --> 00:20:52,080
and you have a couple of weeks at hitting snooze

520
00:20:52,080 --> 00:20:54,400
and that's it, you got to find something else.

521
00:20:54,400 --> 00:20:57,880
And it's so easy for me to say that,

522
00:20:57,880 --> 00:20:59,720
it's very, very easy to say.

523
00:20:59,720 --> 00:21:02,600
And anybody who, you'll interview loads of people

524
00:21:02,600 --> 00:21:04,280
who do the type of stuff that I do.

525
00:21:04,280 --> 00:21:06,440
If any but of them ever say to them,

526
00:21:06,440 --> 00:21:09,880
and all you have to do, get them off the screen

527
00:21:09,880 --> 00:21:12,240
because there's no all you have to do.

528
00:21:12,240 --> 00:21:13,440
Everything I'm talking about,

529
00:21:13,440 --> 00:21:15,600
everything I'm sharing is a scrap.

530
00:21:16,480 --> 00:21:19,240
To get up towards brilliance is an absolute fight.

531
00:21:19,240 --> 00:21:20,720
It's a daily fight.

532
00:21:20,720 --> 00:21:23,320
There will be people who will be wanting to put you down.

533
00:21:23,320 --> 00:21:25,080
There will be circumstances

534
00:21:25,080 --> 00:21:27,120
that are so beyond your control,

535
00:21:27,120 --> 00:21:29,600
you will think, is there anything I can do about this?

536
00:21:29,600 --> 00:21:31,800
Just give me a break for goodness sake.

537
00:21:31,800 --> 00:21:33,720
You'll have the rug pulled from under you

538
00:21:33,720 --> 00:21:35,360
over and over again.

539
00:21:35,360 --> 00:21:37,080
Those things are going to happen.

540
00:21:37,080 --> 00:21:41,040
But if that vision, that's what you talk a lot about.

541
00:21:41,040 --> 00:21:44,280
If that vision is strong enough, you will be driven.

542
00:21:44,280 --> 00:21:46,680
You'll be, it's like a magnet's gonna pull you towards it.

543
00:21:46,680 --> 00:21:49,560
Now, don't believe in any of this,

544
00:21:49,560 --> 00:21:52,560
cosmic ordering stuff and the secret and all that.

545
00:21:52,560 --> 00:21:54,600
I think that's BS, all that type of stuff.

546
00:21:54,600 --> 00:21:58,440
You've got to do the work and it is hard work.

547
00:21:58,440 --> 00:21:59,800
So if you're good at doing it,

548
00:21:59,800 --> 00:22:02,000
you might as well enjoy the hard work.

549
00:22:02,000 --> 00:22:04,280
It might as well give you a buzz.

550
00:22:04,280 --> 00:22:05,960
It might as well give you a better energy.

551
00:22:05,960 --> 00:22:06,800
So focus on that.

552
00:22:06,800 --> 00:22:07,680
Well, it works a virtue.

553
00:22:07,680 --> 00:22:10,080
Works a virtue when you are doing the right work.

554
00:22:10,080 --> 00:22:14,400
And work, again, it can be a semantics game too.

555
00:22:14,400 --> 00:22:17,480
And I think it's why I tease the idea of semantics.

556
00:22:17,480 --> 00:22:19,880
Most people, I think, fear it or don't know what it is

557
00:22:19,880 --> 00:22:20,720
and don't like it.

558
00:22:20,720 --> 00:22:24,240
But language and nuance is super, super relevant

559
00:22:24,240 --> 00:22:25,200
and important.

560
00:22:25,200 --> 00:22:28,680
And as we get ready to dive into elevating,

561
00:22:28,680 --> 00:22:30,600
those who are listening, elevating your writing

562
00:22:30,600 --> 00:22:33,560
beyond good and achieving extraordinary results

563
00:22:33,560 --> 00:22:36,720
through your writing, I want to go back to that original book

564
00:22:36,720 --> 00:22:38,200
that you launched.

565
00:22:38,200 --> 00:22:43,520
Do you remember how much that cost you financially

566
00:22:43,520 --> 00:22:45,960
to get that book published and to get it out there?

567
00:22:45,960 --> 00:22:48,640
Do you have any insight into that for authors?

568
00:22:48,640 --> 00:22:52,080
Because that game has changed over time.

569
00:22:52,080 --> 00:22:54,600
And I'm curious if you remember how much that cost.

570
00:22:54,600 --> 00:22:55,840
It didn't cost me anything because I

571
00:22:55,840 --> 00:22:57,840
was paid to write it because it's published by Pearson,

572
00:22:57,840 --> 00:23:00,200
the second biggest publisher in the world.

573
00:23:00,200 --> 00:23:03,920
So but I got the deal.

574
00:23:03,920 --> 00:23:04,600
What?

575
00:23:04,600 --> 00:23:05,560
That's interesting.

576
00:23:05,560 --> 00:23:06,920
I'll tell you how I got that deal.

577
00:23:06,920 --> 00:23:08,960
It was it was quite something.

578
00:23:08,960 --> 00:23:11,440
So you got paid to write your first book.

579
00:23:11,440 --> 00:23:12,520
Yeah, yeah, I got paid.

580
00:23:12,520 --> 00:23:15,600
I've only self-published two out of the eight.

581
00:23:15,600 --> 00:23:16,280
OK.

582
00:23:16,280 --> 00:23:18,000
So let's hear it.

583
00:23:18,000 --> 00:23:18,720
Wherever I'm.

584
00:23:18,720 --> 00:23:19,800
I'm all ears now.

585
00:23:19,800 --> 00:23:22,640
Do I got the deal for the first one for How to Be Brilliant?

586
00:23:22,640 --> 00:23:25,640
It was I want to write a book.

587
00:23:25,640 --> 00:23:26,880
I set a goal.

588
00:23:26,880 --> 00:23:30,000
I will have a book published by the end of this year.

589
00:23:30,000 --> 00:23:31,840
And you're not thinking about putting it out there and meeting

590
00:23:31,840 --> 00:23:32,640
people.

591
00:23:32,640 --> 00:23:34,640
I met somebody called David Bell.

592
00:23:34,640 --> 00:23:35,920
So it's a David Brown and David Bell

593
00:23:35,920 --> 00:23:37,680
had these big impacts on my life.

594
00:23:37,680 --> 00:23:40,880
And I recorded a set of six CDs.

595
00:23:40,880 --> 00:23:43,760
So you might remember that he's times when we used to buy

596
00:23:43,760 --> 00:23:47,400
these Nightingale Conan CDs, you know, the six CD packs

597
00:23:47,400 --> 00:23:48,680
and listen to them in the car.

598
00:23:48,680 --> 00:23:51,880
So I made my own and I gave this guy David Bell a set of CDs.

599
00:23:51,880 --> 00:23:53,880
And he said, Michael, is this a book?

600
00:23:53,880 --> 00:23:55,560
I love the title.

601
00:23:55,560 --> 00:23:56,960
And how did we bring it?

602
00:23:56,960 --> 00:23:57,760
What a great title.

603
00:23:57,760 --> 00:23:58,680
I said, no.

604
00:23:58,680 --> 00:24:01,480
He said, I'm going to introduce you to a publisher, somebody

605
00:24:01,480 --> 00:24:02,520
called Rachel Stock.

606
00:24:02,520 --> 00:24:05,280
And I think you'll like what she is about.

607
00:24:05,280 --> 00:24:08,960
And at that time, in the top 10 business books in the UK, six

608
00:24:08,960 --> 00:24:12,240
of them were published by Rachel at Pearson.

609
00:24:12,240 --> 00:24:13,160
That's how good she was.

610
00:24:13,160 --> 00:24:14,640
I mean, she's amazing.

611
00:24:14,640 --> 00:24:17,600
So I met her and I did this whole pitch about this book

612
00:24:17,600 --> 00:24:18,680
and what it was going to be.

613
00:24:18,680 --> 00:24:21,920
And she gets had lunch together and she said, look, I love it.

614
00:24:21,920 --> 00:24:23,000
It's great.

615
00:24:23,000 --> 00:24:23,680
Let's do it.

616
00:24:23,680 --> 00:24:24,400
You've got a deal.

617
00:24:24,400 --> 00:24:25,800
I was like, yes, brilliant.

618
00:24:25,800 --> 00:24:26,480
Oh, that's amazing.

619
00:24:26,480 --> 00:24:28,040
That's going to be superb.

620
00:24:28,040 --> 00:24:31,800
And then she said, so and we think that probably next summer

621
00:24:31,800 --> 00:24:34,000
it will come out and I will wait a minute.

622
00:24:34,000 --> 00:24:38,840
And now this was this was the Thursday before Easter weekend.

623
00:24:38,840 --> 00:24:41,720
And so I said, no, no, it can't be next year.

624
00:24:41,720 --> 00:24:43,200
It has to be this year.

625
00:24:43,200 --> 00:24:44,120
And she said, well, why?

626
00:24:44,120 --> 00:24:45,480
I said, because I've set a goal.

627
00:24:45,480 --> 00:24:48,200
I'm going to have a book published this year.

628
00:24:48,200 --> 00:24:51,240
She said, but it takes at least a year to publish a book.

629
00:24:51,240 --> 00:24:53,200
The whole process takes that long.

630
00:24:53,200 --> 00:24:54,880
And I said, no, no, it's going to happen this year.

631
00:24:54,880 --> 00:24:57,320
And she said, well, no, Michael, there's no way we could do it.

632
00:24:57,320 --> 00:24:59,120
And I said, there must be a way.

633
00:24:59,120 --> 00:25:00,600
There's always a way.

634
00:25:00,600 --> 00:25:03,480
And she said, the only possible way

635
00:25:03,480 --> 00:25:06,400
would be if you'd already written it.

636
00:25:06,400 --> 00:25:09,560
Because we have another author who's actually just

637
00:25:09,560 --> 00:25:11,240
hasn't hit the deadlines.

638
00:25:11,240 --> 00:25:14,440
I'm about to sack him so you could have his slot

639
00:25:14,440 --> 00:25:16,720
in the publishing process, but only if you'd actually written it.

640
00:25:16,720 --> 00:25:20,160
And I went, Rachel, I have written it.

641
00:25:20,160 --> 00:25:23,520
And I looked her in the eye and it was a complete lie.

642
00:25:23,520 --> 00:25:25,520
I hadn't written it.

643
00:25:25,520 --> 00:25:28,840
But I just got it in my head that I could write it.

644
00:25:28,840 --> 00:25:30,920
So she said, you've written it.

645
00:25:30,920 --> 00:25:33,880
I went, yes, I'll need the manuscript by Tuesday.

646
00:25:33,880 --> 00:25:35,080
I said, yeah, no problem at all.

647
00:25:35,080 --> 00:25:38,280
I'll just review it at the weekend and I'll get it down to you.

648
00:25:38,280 --> 00:25:41,720
And I left that hotel and it was a city called Leeds.

649
00:25:41,720 --> 00:25:43,920
What day was this of the week?

650
00:25:43,920 --> 00:25:44,520
Sorry.

651
00:25:44,520 --> 00:25:45,320
What day was this?

652
00:25:45,320 --> 00:25:45,800
The Thursday?

653
00:25:45,800 --> 00:25:46,760
It went Friday?

654
00:25:46,760 --> 00:25:48,040
Thursday.

655
00:25:48,040 --> 00:25:50,360
Easter weekend.

656
00:25:50,360 --> 00:25:53,160
I rang my wife from the car and I said,

657
00:25:53,160 --> 00:25:56,120
Christine, cancel everything.

658
00:25:56,120 --> 00:26:00,520
We're writing a book and we wrote this book in four days.

659
00:26:00,520 --> 00:26:03,280
And there was so many things.

660
00:26:03,280 --> 00:26:05,160
Yeah, it was crazy.

661
00:26:05,160 --> 00:26:06,000
And a couple of things.

662
00:26:06,000 --> 00:26:08,000
First of all, one of the chapters,

663
00:26:08,000 --> 00:26:10,000
I didn't think it was long enough.

664
00:26:10,000 --> 00:26:13,440
And we sat there, I was saying it Sunday or Monday night.

665
00:26:13,440 --> 00:26:14,760
I can't remember which one.

666
00:26:14,760 --> 00:26:16,960
And I said to Christine, I'm going to write some extra words.

667
00:26:16,960 --> 00:26:18,520
She said, it doesn't need it.

668
00:26:18,520 --> 00:26:19,320
I said, it does.

669
00:26:19,320 --> 00:26:20,840
I'm going to write an extra thousand words.

670
00:26:20,840 --> 00:26:23,520
I wrote these extra thousand words, slotted them in all

671
00:26:23,520 --> 00:26:25,200
over the place.

672
00:26:25,200 --> 00:26:28,760
In those days, you used to get an editor's red pen copy.

673
00:26:28,760 --> 00:26:31,400
So you print out the book, then they write all over it,

674
00:26:31,400 --> 00:26:34,240
and then they give you a back to do the corrections

675
00:26:34,240 --> 00:26:36,640
and the things that you've got to work on.

676
00:26:36,640 --> 00:26:40,280
And Rachel at the front of this chapter four, she said,

677
00:26:40,280 --> 00:26:43,160
Michael, there is a problem with the beginning

678
00:26:43,160 --> 00:26:45,160
and the end of this chapter.

679
00:26:45,160 --> 00:26:46,960
They're too far apart.

680
00:26:46,960 --> 00:26:48,760
Lose a thousand words.

681
00:26:48,760 --> 00:26:54,640
And that was the one where I added an extra thousand words.

682
00:26:54,640 --> 00:26:57,080
So this is the 10th anniversary edition of How

683
00:26:57,080 --> 00:26:58,120
to Be Brilliant.

684
00:26:58,120 --> 00:27:00,640
And I wanted to tell that story at the beginning

685
00:27:00,640 --> 00:27:04,520
of the book.

686
00:27:04,520 --> 00:27:06,120
And so I got in touch with Rachel,

687
00:27:06,120 --> 00:27:08,760
and I said, I want to tell this story, blah, blah, blah.

688
00:27:08,760 --> 00:27:11,640
And she said, yeah, OK, that's great.

689
00:27:11,640 --> 00:27:15,200
I said, but can I ask you, when I said I was going to do it

690
00:27:15,200 --> 00:27:19,000
in four days, did you know I hadn't written it?

691
00:27:19,000 --> 00:27:21,320
And she said, of course, I knew you hadn't,

692
00:27:21,320 --> 00:27:23,720
but I knew you would.

693
00:27:23,720 --> 00:27:26,280
And that was the thing I knew you would.

694
00:27:26,280 --> 00:27:29,480
And How to Be Brilliant went into the top 10 business books

695
00:27:29,480 --> 00:27:33,800
in the UK, and it stayed there for two years and four months.

696
00:27:33,800 --> 00:27:36,240
The revised edition, the personal development version,

697
00:27:36,240 --> 00:27:38,640
went into the top 10 personal development books

698
00:27:38,640 --> 00:27:40,880
and stayed there for a year.

699
00:27:40,880 --> 00:27:42,800
It's now in 27 different languages.

700
00:27:42,800 --> 00:27:45,840
And by it on the shelves in 80 countries around the world,

701
00:27:45,840 --> 00:27:48,400
it's quite something.

702
00:27:48,400 --> 00:27:49,240
Oh, that's amazing.

703
00:27:49,240 --> 00:27:49,840
That was my first book.

704
00:27:49,840 --> 00:27:53,400
So after that, it was like, oh, where do we go from here?

705
00:27:53,400 --> 00:27:54,800
So brilliant.

706
00:27:54,800 --> 00:27:59,880
OK, so diving right in now to elevating the writing of those

707
00:27:59,880 --> 00:28:02,320
who are listening, going beyond good and achieving

708
00:28:02,320 --> 00:28:03,280
extraordinary results.

709
00:28:03,280 --> 00:28:04,920
We're all ears, Michael.

710
00:28:04,920 --> 00:28:05,720
What do we do?

711
00:28:05,720 --> 00:28:06,880
What's our step?

712
00:28:06,880 --> 00:28:08,000
This is the next.

713
00:28:08,000 --> 00:28:10,520
This is you actually said that 17 was my last book.

714
00:28:10,520 --> 00:28:11,520
This is actually my last book.

715
00:28:11,520 --> 00:28:12,520
This is just out.

716
00:28:12,520 --> 00:28:14,320
It's called Write That Book.

717
00:28:14,320 --> 00:28:15,680
When did it come out?

718
00:28:15,680 --> 00:28:17,560
It just came out about two months ago.

719
00:28:17,560 --> 00:28:18,120
Oh, cool.

720
00:28:18,120 --> 00:28:19,600
Well, that's shock me.

721
00:28:19,600 --> 00:28:20,840
So write that book.

722
00:28:20,840 --> 00:28:23,160
Write That Book, How to Write, Publish, and Sell Your Book.

723
00:28:23,160 --> 00:28:27,880
So the reason that that book came out was like a lot of people.

724
00:28:27,880 --> 00:28:30,440
You know, we had a global pandemic.

725
00:28:30,440 --> 00:28:33,880
I promised my wife we would do less traveling that year.

726
00:28:33,880 --> 00:28:34,800
That kind of worked out.

727
00:28:34,800 --> 00:28:35,880
We did a lot less traveling.

728
00:28:39,760 --> 00:28:40,360
Oh, man.

729
00:28:40,360 --> 00:28:45,920
I did an event, an online event called How to Be Brilliant.

730
00:28:45,920 --> 00:28:47,400
And a group started from it.

731
00:28:47,400 --> 00:28:48,560
And it was really positive.

732
00:28:48,560 --> 00:28:51,240
And it was a beacon of positivity.

733
00:28:51,240 --> 00:28:52,640
And then I asked the people in the group,

734
00:28:52,640 --> 00:28:56,120
if I could teach you anything, what would it be?

735
00:28:56,120 --> 00:28:58,200
So I could teach you how to save an hour every day.

736
00:28:58,200 --> 00:28:59,000
That's one of the books.

737
00:28:59,000 --> 00:29:00,800
I could teach you about customer service.

738
00:29:00,800 --> 00:29:01,560
That's another book.

739
00:29:01,560 --> 00:29:04,200
You know, I had all these different things I could teach.

740
00:29:04,200 --> 00:29:06,040
And then I was doing it as a survey.

741
00:29:06,040 --> 00:29:09,080
One of those survey monkeys that was sending out.

742
00:29:09,080 --> 00:29:11,360
And then just as I was about to press send,

743
00:29:11,360 --> 00:29:14,280
I clicked How to Write a Book.

744
00:29:14,280 --> 00:29:17,680
And 70% of the people clicked How to Write a Book.

745
00:29:17,680 --> 00:29:19,760
And I realized that this community that I had,

746
00:29:19,760 --> 00:29:23,200
they loved the idea of writing books.

747
00:29:23,200 --> 00:29:24,720
But they didn't know how.

748
00:29:24,720 --> 00:29:26,600
So I set up a little pop-up thing.

749
00:29:26,600 --> 00:29:28,800
And then I set up something called Write That Book Master

750
00:29:28,800 --> 00:29:29,840
Class.

751
00:29:29,840 --> 00:29:34,680
We've had 3,000 people go through our one week course.

752
00:29:34,680 --> 00:29:38,760
We've had about 400 go through our three month course.

753
00:29:38,760 --> 00:29:41,280
And those people who are watching this on video,

754
00:29:41,280 --> 00:29:44,400
this shelf up here, all of the books on there,

755
00:29:44,400 --> 00:29:46,600
all the way around there, all the way along to there,

756
00:29:46,600 --> 00:29:49,680
they are all published by people who are members

757
00:29:49,680 --> 00:29:51,600
of Write That Book.

758
00:29:51,600 --> 00:29:52,440
Yeah, all of them.

759
00:29:52,440 --> 00:29:54,280
Fantastic.

760
00:29:54,280 --> 00:29:57,400
And I've got to tell you, when you talk about why you want

761
00:29:57,400 --> 00:30:01,720
to keep on giving, feeling, I could cry about this.

762
00:30:01,720 --> 00:30:05,800
When you see somebody open that package for the first time

763
00:30:05,800 --> 00:30:08,680
and see their name on the front of a book,

764
00:30:08,680 --> 00:30:12,760
it is the most joyful, joyful thing to watch.

765
00:30:12,760 --> 00:30:16,360
And people say, it's better than having kids.

766
00:30:16,360 --> 00:30:19,160
It's better than when I won this or I did that.

767
00:30:19,160 --> 00:30:23,080
It's just the greatest feeling that you put your words

768
00:30:23,080 --> 00:30:24,560
into a book and they've been published.

769
00:30:24,560 --> 00:30:28,000
Now, as you alluded to earlier on as well,

770
00:30:28,000 --> 00:30:31,080
it's never been easier to publish your own book.

771
00:30:31,080 --> 00:30:32,040
Yeah, you can do it.

772
00:30:32,040 --> 00:30:35,280
And you can do it reasonably economically.

773
00:30:35,280 --> 00:30:36,560
But don't get caught out.

774
00:30:36,560 --> 00:30:38,080
And what I wanted to do with Write That Book

775
00:30:38,080 --> 00:30:40,520
is to show people, look, this isn't just

776
00:30:40,520 --> 00:30:42,000
about how to write a book.

777
00:30:42,000 --> 00:30:45,320
This is how to write, publish, and sell your book.

778
00:30:45,320 --> 00:30:48,360
And all these people who say, I don't care if I only

779
00:30:48,360 --> 00:30:50,120
sell a hand full of copies.

780
00:30:50,120 --> 00:30:51,040
Yes, you do.

781
00:30:51,040 --> 00:30:52,080
You're just copying out.

782
00:30:52,080 --> 00:30:56,200
You're just cushioning yourself for the blow of doing it

783
00:30:56,200 --> 00:30:58,440
the good way, not the brilliant way.

784
00:30:58,440 --> 00:30:59,360
Absolutely.

785
00:30:59,360 --> 00:31:01,840
So we show people how to do pre-sales,

786
00:31:01,840 --> 00:31:05,480
how to sell through, how to do stuff in multiple formats,

787
00:31:05,480 --> 00:31:07,000
how to create audio books.

788
00:31:07,000 --> 00:31:08,240
We have the whole lot.

789
00:31:08,240 --> 00:31:12,560
And it's been the most wonderful, fulfilling experience

790
00:31:12,560 --> 00:31:13,000
with that.

791
00:31:13,000 --> 00:31:14,440
And hopefully, maybe with the notes,

792
00:31:14,440 --> 00:31:15,680
we can put in a little link on where

793
00:31:15,680 --> 00:31:18,320
people can get some free stuff about how to write books

794
00:31:18,320 --> 00:31:19,280
as well.

795
00:31:19,280 --> 00:31:20,080
Absolutely.

796
00:31:20,080 --> 00:31:21,560
Well, and you mentioned that it's,

797
00:31:21,560 --> 00:31:23,880
while it's easier to publish the book,

798
00:31:23,880 --> 00:31:28,680
that means the competition to write the book is much higher.

799
00:31:28,680 --> 00:31:31,240
And that means there's less readers for you

800
00:31:31,240 --> 00:31:33,640
to be able to get your books in the hands of and get

801
00:31:33,640 --> 00:31:34,320
their attention.

802
00:31:34,320 --> 00:31:36,680
So you have to be more on point with a strategy

803
00:31:36,680 --> 00:31:39,400
than ever before, in my opinion.

804
00:31:39,400 --> 00:31:40,440
Couldn't agree more.

805
00:31:40,440 --> 00:31:41,400
And you know what?

806
00:31:41,400 --> 00:31:44,960
There's some people who have done a brilliant, brilliant job

807
00:31:44,960 --> 00:31:46,040
with that.

808
00:31:46,040 --> 00:31:48,560
Now, think about things like The Miracle Morning, which

809
00:31:48,560 --> 00:31:52,800
is self-published and just sells through all the time.

810
00:31:52,800 --> 00:31:56,760
And then you've got other books where it's the best idea.

811
00:31:56,760 --> 00:31:58,040
It's really fantastic.

812
00:31:58,040 --> 00:32:01,400
And it's sat there in boxes in people's garage

813
00:32:01,400 --> 00:32:04,680
because they haven't managed to get the message out there.

814
00:32:04,680 --> 00:32:05,280
Absolutely.

815
00:32:05,280 --> 00:32:06,800
My stepdad wrote a book.

816
00:32:06,800 --> 00:32:07,960
We still have boxes.

817
00:32:07,960 --> 00:32:10,680
To this day, it's been 25 years.

818
00:32:10,680 --> 00:32:13,040
And he put his heart and soul into that book.

819
00:32:13,040 --> 00:32:17,080
And it's not a failure by any means.

820
00:32:17,080 --> 00:32:22,480
But had he known more about the strategic process,

821
00:32:22,480 --> 00:32:24,200
he could have done way better with it.

822
00:32:24,200 --> 00:32:26,920
And he'd feel a lot better about it himself

823
00:32:26,920 --> 00:32:27,520
out of this day.

824
00:32:27,520 --> 00:32:31,680
But we didn't have the same access to resources back then

825
00:32:31,680 --> 00:32:33,360
that you have now.

826
00:32:33,360 --> 00:32:37,200
And that's his legacy to worry about now mine.

827
00:32:37,200 --> 00:32:39,040
I've got to make sure you listen.

828
00:32:39,040 --> 00:32:41,600
You have to make sure are you allowing yourself

829
00:32:41,600 --> 00:32:43,760
to make excuses for your own life?

830
00:32:43,760 --> 00:32:46,080
Or are you looking at the opportunities in front of you

831
00:32:46,080 --> 00:32:47,160
and saying, you know what?

832
00:32:47,160 --> 00:32:48,440
I should call Michael.

833
00:32:48,440 --> 00:32:48,880
You know what?

834
00:32:48,880 --> 00:32:51,400
Jackson's also hosted Ashley of the Tale Publishing.

835
00:32:51,400 --> 00:32:55,240
Jackson's also hosted Amber Wilhauer of No God's No Glory.

836
00:32:55,240 --> 00:32:57,520
Maybe I should call all three of them

837
00:32:57,520 --> 00:33:00,040
and see what my options are and get a better

838
00:33:00,040 --> 00:33:02,680
scope of the lay of the land and figure out,

839
00:33:02,680 --> 00:33:04,600
how is this going to work for me?

840
00:33:04,600 --> 00:33:06,400
So it's huge.

841
00:33:06,400 --> 00:33:09,360
So let's dive in a little bit to write that book.

842
00:33:09,360 --> 00:33:11,400
You know, a little bit of the Cliff Notes version.

843
00:33:11,400 --> 00:33:15,760
Michael, what practically, if I were to sit down right now

844
00:33:15,760 --> 00:33:20,760
and let's say that I've tried to write a book by drafting

845
00:33:20,760 --> 00:33:23,320
some pages, gotten into that process,

846
00:33:23,320 --> 00:33:27,760
and I've learned that Amazon has a self-publishing process,

847
00:33:27,760 --> 00:33:30,480
what would that person who's kind of in that spot,

848
00:33:30,480 --> 00:33:32,440
what should they do next?

849
00:33:32,440 --> 00:33:35,000
Number one, you should start building the tribe of people

850
00:33:35,000 --> 00:33:38,240
who are going to buy your book long before you've written it.

851
00:33:38,240 --> 00:33:40,360
You should be communicating with people,

852
00:33:40,360 --> 00:33:45,680
talking to people, being the best person at a party.

853
00:33:45,680 --> 00:33:47,040
You know, if you've got a room full of people,

854
00:33:47,040 --> 00:33:48,080
you don't go watering and going, hi,

855
00:33:48,080 --> 00:33:49,560
I've got a book coming out in three months.

856
00:33:49,560 --> 00:33:51,240
Nobody wants to be that person.

857
00:33:51,240 --> 00:33:52,600
You go in, you go, hi, who are you?

858
00:33:52,600 --> 00:33:53,720
What do you do?

859
00:33:53,720 --> 00:33:54,800
Oh, that sounds amazing.

860
00:33:54,800 --> 00:33:57,000
Just chat with people, talk to people,

861
00:33:57,000 --> 00:33:59,080
start and build up a list.

862
00:33:59,080 --> 00:34:02,880
Second thing is treat writing a book like a job.

863
00:34:02,880 --> 00:34:05,440
Like you are being paid to do it.

864
00:34:05,440 --> 00:34:06,640
So you've got to show up

865
00:34:06,640 --> 00:34:09,600
and you've got to write something every day.

866
00:34:09,600 --> 00:34:12,680
You know, I say if you just write for 17 minutes every day,

867
00:34:12,680 --> 00:34:14,400
you will write a book.

868
00:34:14,400 --> 00:34:16,040
You could probably do a bit more than that,

869
00:34:16,040 --> 00:34:18,200
but 17 minutes is the minimum that you need to be doing

870
00:34:18,200 --> 00:34:19,040
every single day.

871
00:34:19,040 --> 00:34:19,880
Isn't that sad?

872
00:34:19,880 --> 00:34:22,040
The standard of work has gone down so far.

873
00:34:22,040 --> 00:34:23,680
Well, yeah, but I mean, that's...

874
00:34:23,680 --> 00:34:24,640
I'm teasing, but...

875
00:34:24,640 --> 00:34:26,520
The reason for saying 17 minutes is that

876
00:34:26,520 --> 00:34:27,560
people in their minds are going,

877
00:34:27,560 --> 00:34:29,920
oh, I could do 17 minutes and then they write for longer.

878
00:34:29,920 --> 00:34:30,760
They always will.

879
00:34:30,760 --> 00:34:31,600
Right, right.

880
00:34:31,600 --> 00:34:32,880
If people think, oh, I've got to write for two hours,

881
00:34:32,880 --> 00:34:34,320
it's overwhelming.

882
00:34:34,320 --> 00:34:36,400
The next thing is, pardon my language here,

883
00:34:36,400 --> 00:34:38,360
but is write, shite.

884
00:34:38,360 --> 00:34:40,920
I have this mantra, write, shite,

885
00:34:40,920 --> 00:34:43,360
because as long as you're writing something,

886
00:34:43,360 --> 00:34:45,440
it doesn't matter.

887
00:34:46,320 --> 00:34:49,440
I promise, if you sat down and you wrote 500 words

888
00:34:49,440 --> 00:34:53,840
of SH1T and then the next, and you review it,

889
00:34:53,840 --> 00:34:54,680
and then you look at it again.

890
00:34:54,680 --> 00:34:56,920
Create crap, okay, there you go.

891
00:34:56,920 --> 00:34:58,840
Absolutely, I mean, that's it.

892
00:34:58,840 --> 00:34:59,920
There's loads of words for it,

893
00:34:59,920 --> 00:35:01,600
shitting first draft all the time.

894
00:35:01,600 --> 00:35:02,440
It doesn't matter.

895
00:35:02,440 --> 00:35:03,480
Basically, what it's saying is,

896
00:35:03,480 --> 00:35:05,680
you're better off doing that and then reviewing it

897
00:35:05,680 --> 00:35:07,240
than sat there being paralyzed,

898
00:35:07,240 --> 00:35:09,080
trying to write something that's perfect,

899
00:35:09,080 --> 00:35:10,280
because it won't be.

900
00:35:10,280 --> 00:35:11,120
I love it.

901
00:35:11,120 --> 00:35:11,960
Can't be true.

902
00:35:11,960 --> 00:35:12,960
You know, there you go.

903
00:35:12,960 --> 00:35:13,800
Exactly.

904
00:35:16,800 --> 00:35:18,200
And then the next thing is...

905
00:35:18,200 --> 00:35:19,920
I mean, it's laughing at me down there.

906
00:35:19,920 --> 00:35:20,760
I can see him.

907
00:35:20,760 --> 00:35:21,960
He's like, Jackson, shut up.

908
00:35:23,080 --> 00:35:25,280
Be ruthless with your edit.

909
00:35:25,280 --> 00:35:26,120
Okay.

910
00:35:26,120 --> 00:35:27,800
Especially if you're doing something

911
00:35:27,800 --> 00:35:30,600
that's an autobiography.

912
00:35:30,600 --> 00:35:32,560
That story that you think is really funny

913
00:35:32,560 --> 00:35:36,800
that you filled 48 pages with, probably isn't.

914
00:35:36,800 --> 00:35:38,920
And if you get slightly bored reading it,

915
00:35:38,920 --> 00:35:40,920
other people are going to.

916
00:35:40,920 --> 00:35:42,560
If you're writing a business book,

917
00:35:42,560 --> 00:35:45,100
put all of your best stuff in first.

918
00:35:46,040 --> 00:35:47,720
This idea where people go,

919
00:35:47,720 --> 00:35:50,160
oh, I'm gonna write a book to promote my business.

920
00:35:50,160 --> 00:35:52,000
So they leave all the good stuff out,

921
00:35:52,000 --> 00:35:54,120
hoping that somebody's gonna buy their book,

922
00:35:54,120 --> 00:35:56,120
read it and then go, I wanna know more about this person.

923
00:35:56,120 --> 00:35:58,560
And then by that, it doesn't happen.

924
00:35:58,560 --> 00:36:00,280
You want your best stuff in your book

925
00:36:00,280 --> 00:36:01,960
and you want it right upfront.

926
00:36:01,960 --> 00:36:04,040
There's a lot of people don't finish books either.

927
00:36:04,040 --> 00:36:07,520
So you wanna be really, really putting great stuff in there.

928
00:36:07,520 --> 00:36:08,680
Great content.

929
00:36:09,880 --> 00:36:11,440
And if you think, well, people are gonna buy it

930
00:36:11,440 --> 00:36:14,360
for $10 or whatever, so what?

931
00:36:14,360 --> 00:36:15,320
You know, that's it.

932
00:36:15,320 --> 00:36:18,120
If they buy it and then they don't do anything else with you,

933
00:36:18,120 --> 00:36:20,080
that's the purpose of being an author.

934
00:36:20,080 --> 00:36:21,720
You share your knowledge.

935
00:36:21,720 --> 00:36:24,960
You share what you've had the fortune to learn

936
00:36:24,960 --> 00:36:27,200
over the years, you're gonna share that.

937
00:36:27,200 --> 00:36:29,400
And make sure if you're thinking about your book

938
00:36:29,400 --> 00:36:31,480
as your best business card,

939
00:36:31,480 --> 00:36:33,440
make sure it's a great business card.

940
00:36:33,440 --> 00:36:36,200
You would never hand out an old raggedy business card

941
00:36:36,200 --> 00:36:37,760
with spelling mistakes on.

942
00:36:37,760 --> 00:36:40,080
So invest a bit in the production side of things.

943
00:36:40,080 --> 00:36:41,680
Make sure it looks great.

944
00:36:41,680 --> 00:36:44,080
You know, if you're giving out promotional copies,

945
00:36:44,080 --> 00:36:47,120
it's worthwhile getting some hardbacks printed.

946
00:36:47,120 --> 00:36:49,880
Make sure it's typeset beautifully, that type of thing,

947
00:36:49,880 --> 00:36:51,600
rather than thinking, well, you know what?

948
00:36:51,600 --> 00:36:53,360
I could get them printed by Amazon.

949
00:36:53,360 --> 00:36:55,520
They all come, they're a bit floppy, they're a bit shiny.

950
00:36:55,520 --> 00:36:57,760
They don't look nearly as good.

951
00:36:57,760 --> 00:37:00,600
About 13 years ago, an author introduced herself

952
00:37:00,600 --> 00:37:03,640
to me at a networking event as a best-selling author.

953
00:37:03,640 --> 00:37:05,880
And I was very impressed with how she presented herself.

954
00:37:05,880 --> 00:37:08,120
She gave me her business card.

955
00:37:08,120 --> 00:37:09,400
I flipped it over and it said,

956
00:37:09,400 --> 00:37:12,000
get my book free at.www.

957
00:37:13,760 --> 00:37:18,640
And she lost all credibility with me whatsoever.

958
00:37:18,640 --> 00:37:20,120
Like, what are you doing,

959
00:37:20,120 --> 00:37:21,840
telling people you're a best-selling author

960
00:37:21,840 --> 00:37:24,320
when you're giving away your book for free?

961
00:37:24,320 --> 00:37:26,440
Like, how hard is it to sell a free book?

962
00:37:26,440 --> 00:37:29,080
And then I go onto her website just to check and see,

963
00:37:29,080 --> 00:37:30,800
maybe this is just a promotion for now.

964
00:37:30,800 --> 00:37:34,120
Nope, she's got three reviews on the book.

965
00:37:34,120 --> 00:37:35,760
Okay, I don't mean to judge her,

966
00:37:35,760 --> 00:37:37,120
but I hope the rest of you are listening.

967
00:37:37,120 --> 00:37:40,440
You've got to consider the perspective of an audience.

968
00:37:40,440 --> 00:37:41,920
When you see somebody that's launched a book,

969
00:37:41,920 --> 00:37:42,760
says they're a best-selling,

970
00:37:42,760 --> 00:37:44,280
they've only got three reviews,

971
00:37:44,280 --> 00:37:46,880
there's something that should sit wrong with you

972
00:37:46,880 --> 00:37:48,160
as somebody promoting that book.

973
00:37:48,160 --> 00:37:49,680
You've got to get people to like it.

974
00:37:49,680 --> 00:37:51,720
You talked about building that tribe up front,

975
00:37:51,720 --> 00:37:53,240
but you also mentioned,

976
00:37:53,240 --> 00:37:55,120
don't just go like tell people right away,

977
00:37:55,120 --> 00:37:56,600
like, hey, I've got a book, I want you in.

978
00:37:56,600 --> 00:37:59,840
So, do you not tell them you're writing a book?

979
00:37:59,840 --> 00:38:02,000
And how does that work?

980
00:38:02,000 --> 00:38:03,160
It depends.

981
00:38:03,160 --> 00:38:04,000
It depends.

982
00:38:04,000 --> 00:38:05,920
Some people, it's worthwhile letting them know

983
00:38:05,920 --> 00:38:07,080
you're writing a book up front

984
00:38:07,080 --> 00:38:09,720
and you can say, I'm gonna drip feed some stuff to you.

985
00:38:09,720 --> 00:38:12,240
You know, I'm here to help.

986
00:38:12,240 --> 00:38:14,080
Ask people for opinions on,

987
00:38:14,080 --> 00:38:15,840
do you think like this cover or this cover

988
00:38:15,840 --> 00:38:17,840
or all that type of stuff, it's all marketing,

989
00:38:17,840 --> 00:38:19,120
but you've already decided which cover,

990
00:38:19,120 --> 00:38:21,560
but always ask people which cover they want.

991
00:38:21,560 --> 00:38:22,840
But the other thing is,

992
00:38:22,840 --> 00:38:25,160
that just, it's gonna pick up on something you said there,

993
00:38:25,160 --> 00:38:28,000
that description of best-selling author.

994
00:38:28,000 --> 00:38:32,200
People get themselves on one very niche category

995
00:38:32,200 --> 00:38:33,800
of Amazon for an hour,

996
00:38:34,760 --> 00:38:37,320
and they describe themselves as best-selling author.

997
00:38:37,320 --> 00:38:40,400
Now, fair enough, look, if that's your thing, that's fine.

998
00:38:40,400 --> 00:38:44,000
This book, flip it, you see what it says at the front?

999
00:38:44,000 --> 00:38:45,680
The number one bestseller.

1000
00:38:45,680 --> 00:38:46,920
That's a Sunday Times,

1001
00:38:46,920 --> 00:38:48,480
that's equivalent of your New York Times,

1002
00:38:48,480 --> 00:38:50,320
number one.

1003
00:38:50,320 --> 00:38:52,440
I was gonna say, I hadn't heard of the Sunday Times,

1004
00:38:52,440 --> 00:38:56,000
so I was gonna call it out, but is this a British thing?

1005
00:38:56,000 --> 00:38:57,360
The Sunday Times is the big,

1006
00:38:57,360 --> 00:39:00,680
it's your equivalent of your New York Times,

1007
00:39:00,680 --> 00:39:02,200
it's the Sunday Times in the UK,

1008
00:39:02,200 --> 00:39:04,520
the Sunday Times is the chart.

1009
00:39:04,520 --> 00:39:07,440
And it's put together by, it's Nielsen's chart,

1010
00:39:07,440 --> 00:39:09,040
so it's not even the S chart.

1011
00:39:09,040 --> 00:39:12,160
So it's literally how many books were sold

1012
00:39:12,160 --> 00:39:14,920
at bookshops during that week.

1013
00:39:14,920 --> 00:39:17,240
And that book, flip it, got to number one.

1014
00:39:17,240 --> 00:39:20,000
Now, I'm not saying that to impress you, right?

1015
00:39:20,000 --> 00:39:22,880
I'm thrilled, I'm absolutely thrilled with that.

1016
00:39:22,880 --> 00:39:27,880
But that, the work to get to that particular point

1017
00:39:27,920 --> 00:39:32,040
was extraordinary, but it was the luck in the last minute,

1018
00:39:32,040 --> 00:39:36,400
because a radio DJ, a guy called Chris Evans in the UK,

1019
00:39:37,240 --> 00:39:41,080
eight and a half million listeners, read that book,

1020
00:39:41,080 --> 00:39:43,080
and he got me on his show,

1021
00:39:43,080 --> 00:39:46,080
and he said, this is my Christmas book recommendation,

1022
00:39:46,080 --> 00:39:48,480
everybody should go out and buy 10 copies.

1023
00:39:48,480 --> 00:39:51,680
And I've got the author, Michael Hepple on the show.

1024
00:39:51,680 --> 00:39:54,640
And after that, boom, the whole thing exploded,

1025
00:39:54,640 --> 00:39:58,680
and we sold literally tens of thousands of copies

1026
00:39:58,680 --> 00:39:59,920
in the weeks that follows.

1027
00:39:59,920 --> 00:40:00,760
Every week we were selling-

1028
00:40:00,760 --> 00:40:03,000
Well, and that little bit of luck followed.

1029
00:40:03,000 --> 00:40:05,560
All of the diligence, all of the brilliance

1030
00:40:05,560 --> 00:40:07,240
that you put into making that happen,

1031
00:40:07,240 --> 00:40:09,440
the same as Mark Victor Hansen, right?

1032
00:40:09,440 --> 00:40:12,440
When he sent those books to the jury

1033
00:40:12,440 --> 00:40:14,200
of the OJ Simpson case, you know,

1034
00:40:14,200 --> 00:40:15,640
and that's ultimately what allowed them,

1035
00:40:15,640 --> 00:40:17,560
but that was two years of following

1036
00:40:17,560 --> 00:40:19,360
what he called the Power Five,

1037
00:40:19,360 --> 00:40:21,920
where they were contacting and getting into any bookstore,

1038
00:40:21,920 --> 00:40:23,920
anything that they could to promote their book.

1039
00:40:23,920 --> 00:40:25,920
They were doing five things per day

1040
00:40:25,920 --> 00:40:29,640
to make that distribution happen pre-internet.

1041
00:40:29,640 --> 00:40:33,840
So yeah, the luck factor only plays out

1042
00:40:33,840 --> 00:40:36,120
when you've planted enough seeds, you know,

1043
00:40:36,120 --> 00:40:38,440
and the vineyard for everything to start

1044
00:40:38,440 --> 00:40:40,200
to really take off.

1045
00:40:40,200 --> 00:40:42,160
But the thing is, a lot of times people go,

1046
00:40:42,160 --> 00:40:44,960
oh, well, yeah, I wanna do that.

1047
00:40:44,960 --> 00:40:45,800
Yeah, I wanna do,

1048
00:40:45,800 --> 00:40:47,920
but they're not prepared to put the work in.

1049
00:40:47,920 --> 00:40:50,320
I mean, that was my fourth book.

1050
00:40:50,320 --> 00:40:52,120
I was very lucky with my first one.

1051
00:40:52,120 --> 00:40:54,480
My second book, I thought this was gonna be brilliant.

1052
00:40:54,480 --> 00:40:55,800
This is gonna be huge.

1053
00:40:55,800 --> 00:40:59,280
This next book that I'm gonna do didn't do very well.

1054
00:40:59,280 --> 00:41:01,880
Third one did okay.

1055
00:41:01,880 --> 00:41:03,400
So it was like, a lot of people at that point

1056
00:41:03,400 --> 00:41:05,240
would have been, well, I just could have quit.

1057
00:41:05,240 --> 00:41:07,640
Or just, I'm gonna be known as the Heart of the Brilliant guy

1058
00:41:07,640 --> 00:41:09,720
and then leave everything else.

1059
00:41:09,720 --> 00:41:12,000
I was determined I was going to make it happen.

1060
00:41:12,000 --> 00:41:13,680
Absolutely determined.

1061
00:41:13,680 --> 00:41:16,080
And yeah, it worked out.

1062
00:41:16,080 --> 00:41:17,360
It worked out very well.

1063
00:41:17,360 --> 00:41:19,480
I've all of all ones, flip it.

1064
00:41:20,560 --> 00:41:24,240
You know, it sounds flip-int, if you will.

1065
00:41:24,240 --> 00:41:25,640
That's great, man.

1066
00:41:25,640 --> 00:41:27,640
Well, any final thoughts?

1067
00:41:27,640 --> 00:41:31,280
If you were to share any final elements of wisdom

1068
00:41:31,280 --> 00:41:32,720
or you have a program or something

1069
00:41:32,720 --> 00:41:34,160
you wanna tell us about that's coming out,

1070
00:41:34,160 --> 00:41:36,280
by all means, Michael, the stage is yours.

1071
00:41:36,280 --> 00:41:39,440
Well, I always think when people do these things

1072
00:41:39,440 --> 00:41:40,760
at the end, they start pitching stuff.

1073
00:41:40,760 --> 00:41:42,240
It always feels a bit, eh, to me.

1074
00:41:42,240 --> 00:41:44,480
If you like what I'm about, you'll find me.

1075
00:41:44,480 --> 00:41:48,400
You'll find Michael Hepel, connect with me on whatever format,

1076
00:41:48,400 --> 00:41:50,160
whether you're on LinkedIn.

1077
00:41:50,160 --> 00:41:51,600
See, here's the thing with LinkedIn.

1078
00:41:51,600 --> 00:41:53,240
I love LinkedIn.

1079
00:41:53,240 --> 00:41:55,080
I get these people who connect with me

1080
00:41:55,080 --> 00:41:56,720
and one of two things happens.

1081
00:41:56,720 --> 00:41:59,120
They either come straight in and pitch me on something

1082
00:41:59,120 --> 00:42:00,800
within 30 seconds.

1083
00:42:00,800 --> 00:42:03,400
Well, I'm not gonna buy anything off you in 30 seconds.

1084
00:42:03,400 --> 00:42:05,880
Or they don't ask me for anything at all.

1085
00:42:05,880 --> 00:42:07,880
Well, what I want is I want people

1086
00:42:07,880 --> 00:42:10,880
to genuinely connect and have conversations.

1087
00:42:10,880 --> 00:42:13,560
And then if I can help you with something, I will.

1088
00:42:13,560 --> 00:42:15,000
And I do that all the time.

1089
00:42:15,000 --> 00:42:18,000
You wanna have those you in person knows these people.

1090
00:42:18,000 --> 00:42:19,320
So I was like, Michael, do you know such and such?

1091
00:42:19,320 --> 00:42:20,160
Yeah, I do.

1092
00:42:20,160 --> 00:42:21,120
Would you do an introduction for me?

1093
00:42:21,120 --> 00:42:21,960
Yeah, I will.

1094
00:42:21,960 --> 00:42:24,120
If I know them, if we've had interactions.

1095
00:42:24,120 --> 00:42:27,560
So LinkedIn's a great place to connect with me.

1096
00:42:27,560 --> 00:42:29,560
It is a great place.

1097
00:42:29,560 --> 00:42:31,200
It's a spam jungle.

1098
00:42:31,200 --> 00:42:32,560
I would agree with you, Michael, on that.

1099
00:42:32,560 --> 00:42:36,240
And I don't think we have too much of a shot

1100
00:42:36,240 --> 00:42:39,160
of changing the human behavior, the human nature,

1101
00:42:39,160 --> 00:42:41,160
and the marketing nature that exists on that.

1102
00:42:41,160 --> 00:42:44,360
At the same time, those who are listening,

1103
00:42:44,360 --> 00:42:47,040
what Michael's saying is just reach out and say hi.

1104
00:42:48,160 --> 00:42:49,120
Be nice.

1105
00:42:49,120 --> 00:42:50,760
Be nice, be a friend.

1106
00:42:50,760 --> 00:42:53,880
Comment on somebody's, if you've written an article

1107
00:42:53,880 --> 00:42:56,400
and you see a name that you don't recognize,

1108
00:42:56,400 --> 00:42:58,840
and it goes, hi, I really enjoyed this.

1109
00:42:58,840 --> 00:43:00,560
I really enjoyed your take on that, Michael.

1110
00:43:00,560 --> 00:43:01,960
Thanks very much for doing it.

1111
00:43:01,960 --> 00:43:03,560
I love that person.

1112
00:43:03,560 --> 00:43:04,400
Yeah.

1113
00:43:04,400 --> 00:43:06,920
You know, I'm thinking, oh, wow, I've never met them before.

1114
00:43:06,920 --> 00:43:08,440
They've said something nice.

1115
00:43:08,440 --> 00:43:10,640
I'm straight away thinking I want to connect with them.

1116
00:43:10,640 --> 00:43:11,480
I want to help them.

1117
00:43:11,480 --> 00:43:14,400
It's that law of reciprocation, you know, to do that.

1118
00:43:14,400 --> 00:43:16,120
So that's one thing.

1119
00:43:16,120 --> 00:43:18,040
We have, you know, MichaelHepel.com,

1120
00:43:18,040 --> 00:43:21,720
we do a 90 day program where you get lots of emails

1121
00:43:21,720 --> 00:43:23,720
and we get videos sent and all that type of stuff.

1122
00:43:23,720 --> 00:43:26,120
And this is all about me putting deposits

1123
00:43:26,120 --> 00:43:27,800
in the emotional bank account.

1124
00:43:27,800 --> 00:43:30,600
I want people to really love me from the get go.

1125
00:43:30,600 --> 00:43:32,280
So we don't sell anything.

1126
00:43:32,280 --> 00:43:35,760
We literally just send out great stuff.

1127
00:43:35,760 --> 00:43:37,680
We send out a weekly newsletter.

1128
00:43:37,680 --> 00:43:39,280
One time it's personal development.

1129
00:43:39,280 --> 00:43:40,920
One time it's customer service.

1130
00:43:40,920 --> 00:43:43,480
That's my other area of expertise.

1131
00:43:43,480 --> 00:43:44,840
And if it's about write that book,

1132
00:43:44,840 --> 00:43:47,760
we have writethatbook.co.uk.

1133
00:43:47,760 --> 00:43:52,520
And on there, again, I just give loads of stuff away.

1134
00:43:52,520 --> 00:43:54,280
You know, just go in there and just say, hi,

1135
00:43:54,280 --> 00:43:56,680
tell me about the stuff, put your email address in.

1136
00:43:56,680 --> 00:44:01,680
And honestly, because authors need confidence boosts

1137
00:44:02,280 --> 00:44:03,800
all the time.

1138
00:44:03,800 --> 00:44:08,080
They are so terrified of doing something

1139
00:44:08,080 --> 00:44:08,920
that's going to fail.

1140
00:44:08,920 --> 00:44:12,120
So part of my job is to say, look, it's gonna be all right.

1141
00:44:12,120 --> 00:44:13,560
And here's why.

1142
00:44:13,560 --> 00:44:15,200
And just do this today.

1143
00:44:15,200 --> 00:44:17,840
And if you're worried about something, just do that.

1144
00:44:17,840 --> 00:44:21,160
You know, and oh yeah, there's writethatbook, the book.

1145
00:44:21,160 --> 00:44:22,840
And that's the site, yeah, write that book.

1146
00:44:22,840 --> 00:44:23,680
And these are different things.

1147
00:44:23,680 --> 00:44:27,320
So I did a book in 90 days, you know, voice that book,

1148
00:44:27,320 --> 00:44:29,400
how to create audio books.

1149
00:44:29,400 --> 00:44:31,440
Be the first to know sticky details in there

1150
00:44:31,440 --> 00:44:33,600
and we'll send some great stuff through.

1151
00:44:33,600 --> 00:44:35,920
And just see this little video.

1152
00:44:35,920 --> 00:44:37,520
I don't know if you can play that video.

1153
00:44:37,520 --> 00:44:38,360
We won't be able to-

1154
00:44:38,360 --> 00:44:39,200
Can you play that for me?

1155
00:44:39,200 --> 00:44:41,680
We'll take an extra minute, go ahead and play that.

1156
00:44:41,680 --> 00:44:45,960
Just have a look at this person receiving their book.

1157
00:44:45,960 --> 00:44:47,960
Yeah, just click on there.

1158
00:44:47,960 --> 00:44:49,640
You know what I was saying about the feeling?

1159
00:44:49,640 --> 00:44:52,040
Look at how much joy she has.

1160
00:44:52,040 --> 00:44:53,640
Woo, look at that.

1161
00:44:55,160 --> 00:44:57,200
That's her book being published.

1162
00:44:59,800 --> 00:45:00,760
That's it.

1163
00:45:00,760 --> 00:45:02,480
That's what we want to help people to do.

1164
00:45:02,480 --> 00:45:04,320
And look at them, they're crying.

1165
00:45:04,320 --> 00:45:05,560
Oh, that's cool.

1166
00:45:05,560 --> 00:45:06,600
You know, look what I've achieved.

1167
00:45:06,600 --> 00:45:08,480
I've done it, I've done it.

1168
00:45:08,480 --> 00:45:11,800
And I think when you can have that excitement

1169
00:45:11,800 --> 00:45:13,720
and that passion, boy, I mean,

1170
00:45:13,720 --> 00:45:16,520
write that book is just being a joy.

1171
00:45:16,520 --> 00:45:18,040
Or I've coached all of those people.

1172
00:45:18,040 --> 00:45:20,880
I've helped them to achieve what you're seeing right now.

1173
00:45:22,520 --> 00:45:23,600
It's fab.

1174
00:45:23,600 --> 00:45:24,440
Oh, I love that.

1175
00:45:24,440 --> 00:45:25,280
It's quite emotional actually.

1176
00:45:25,280 --> 00:45:28,000
You could sit and watch that and, you know, get quite-

1177
00:45:28,000 --> 00:45:28,840
Yeah, keep that on.

1178
00:45:28,840 --> 00:45:31,400
I mean, keep that on for a minute and to summarize.

1179
00:45:31,400 --> 00:45:32,600
So in terms of-

1180
00:45:32,600 --> 00:45:33,960
People smelling it as well.

1181
00:45:33,960 --> 00:45:34,800
Right.

1182
00:45:34,800 --> 00:45:36,360
When they get their first copy of the book,

1183
00:45:36,360 --> 00:45:37,840
they get it and they smell it

1184
00:45:37,840 --> 00:45:40,320
because it's that new book smell.

1185
00:45:40,320 --> 00:45:41,160
Yeah.

1186
00:45:41,160 --> 00:45:43,000
If you're in two minds about writing a book,

1187
00:45:43,000 --> 00:45:44,280
let me help you to do it.

1188
00:45:45,560 --> 00:45:46,400
Absolutely.

1189
00:45:46,400 --> 00:45:49,120
So as we've heard, when it comes to writing the book,

1190
00:45:49,120 --> 00:45:51,040
one of the things I love about the tagline

1191
00:45:51,040 --> 00:45:53,240
that Michael shared with us on the

1192
00:45:53,240 --> 00:45:55,160
Achieving Extraordinary Results, you know,

1193
00:45:55,160 --> 00:45:58,160
he focused on more so remembering that

1194
00:45:58,160 --> 00:46:00,120
your writing doesn't have to be perfect.

1195
00:46:00,120 --> 00:46:03,160
You want to focus on the results that you want to drive, right?

1196
00:46:03,160 --> 00:46:05,280
Get your strategy in place and your goals.

1197
00:46:05,280 --> 00:46:07,280
And then once you get to the editing process,

1198
00:46:07,280 --> 00:46:09,000
that's the opportunity to be ruthless

1199
00:46:09,000 --> 00:46:10,560
by making sure that the writing adds up.

1200
00:46:10,560 --> 00:46:13,280
So, well said, super wisdom packed into that I know

1201
00:46:13,280 --> 00:46:15,840
from experience firsthand and my own efforts

1202
00:46:15,840 --> 00:46:18,320
to try to get published as well as my efforts

1203
00:46:18,320 --> 00:46:19,440
to help tail with theirs.

1204
00:46:19,440 --> 00:46:21,240
So wonderfully said, Michael.

1205
00:46:21,240 --> 00:46:23,000
Thank you so much for your time today.

1206
00:46:23,000 --> 00:46:27,200
Visionaries, you connect and reach out to them on LinkedIn.

1207
00:46:27,200 --> 00:46:29,240
You can connect and reach out to the website.

1208
00:46:29,240 --> 00:46:31,480
We'll have all the information in the show notes, of course.

1209
00:46:31,480 --> 00:46:33,320
Thank you for joining us and we will see you

1210
00:46:33,320 --> 00:46:34,760
on the next episode.

1211
00:46:34,760 --> 00:46:36,880
Everybody have a blessed day.

1212
00:46:36,880 --> 00:46:37,720
Thank you.

1213
00:46:38,720 --> 00:46:40,320
Thank you for being here today.

1214
00:46:40,320 --> 00:46:43,080
I'm really happy that you tuned in to Vision Pros Live.

1215
00:46:43,080 --> 00:46:46,880
I'm looking forward to seeing your reactions

1216
00:46:46,880 --> 00:46:49,360
as these episodes continue to move forward.

1217
00:46:49,360 --> 00:46:51,040
We optimize them as the months go by.

1218
00:46:51,040 --> 00:46:53,360
This is gonna get more and more fun.

1219
00:46:53,360 --> 00:46:55,120
We'll have more and more engagement as well.

1220
00:46:55,120 --> 00:46:57,560
We'll invite people to participate in the show.

1221
00:46:57,560 --> 00:47:01,080
And thank you for giving us your time and attention

1222
00:47:01,080 --> 00:47:28,760
and have an excellent time building out your vision.