1 00:00:00,000 --> 00:00:04,520 Hey, what's up? Vision pros welcome in to vision pros live. I'm your host Jackson 2 00:00:04,520 --> 00:00:08,840 Calame CEO and founder of First Class Business. Super happy to be here today. 3 00:00:08,840 --> 00:00:11,600 We've had an excellent week. In fact, this podcast, you know, 4 00:00:11,600 --> 00:00:14,720 it's really taking off a super happy to have Pua yesterday. 5 00:00:14,720 --> 00:00:17,760 I'm going to highlight her again from Rebel media because she was just so awesome 6 00:00:17,760 --> 00:00:20,040 and was like, Jackson, this is the best podcast we've ever seen. 7 00:00:20,040 --> 00:00:23,400 And I know there's plenty of great podcasts out there and lots of people who 8 00:00:23,400 --> 00:00:24,280 are doing more than we are, 9 00:00:24,280 --> 00:00:28,280 but we are certainly excited to continue to build and provide more value for you. 10 00:00:28,280 --> 00:00:30,560 So if you have any feedback for us, anything that we want, 11 00:00:30,560 --> 00:00:33,080 that you want to see anything that we can do better for you, 12 00:00:33,080 --> 00:00:35,360 please let us know because after every episode, 13 00:00:35,360 --> 00:00:38,760 we discuss as a team, how can we make this an even better experience for the 14 00:00:38,760 --> 00:00:41,400 entrepreneurs that we're serving? You know, what types of people can we bring 15 00:00:41,400 --> 00:00:44,840 on the show? What types of giveaways can we do? What types of contents do we need 16 00:00:44,840 --> 00:00:47,840 to be providing to make sure that you get the most out of this experience? 17 00:00:47,840 --> 00:00:49,280 So don't hesitate to comment with that. 18 00:00:49,280 --> 00:00:52,840 It doesn't matter how good, bad or ugly your comments are. 19 00:00:52,840 --> 00:00:56,480 They really mean a lot to us. And so we would love to serve you best. 20 00:00:56,480 --> 00:01:00,120 With that said, a quick shout out to our sponsors, Ablehealth.us 21 00:01:00,400 --> 00:01:03,280 If you're looking for help with living your healthiest life, 22 00:01:03,280 --> 00:01:06,760 go check out ablehelf.us and see what we're building over there with that program. 23 00:01:06,960 --> 00:01:10,560 And Aepiphanni as well. Aepiphanni from Rick Meakin's great friend of mine, 24 00:01:10,640 --> 00:01:13,200 great with business processes. If your business is doing, you know, 25 00:01:13,200 --> 00:01:15,000 more than 5 million per year, 26 00:01:15,080 --> 00:01:18,120 I highly recommend checking out what Rick's up to with building process and 27 00:01:18,120 --> 00:01:22,200 procedures. He does excellent proposals at very high levels, very in depth. 28 00:01:22,200 --> 00:01:25,840 And he's just got decades and decades of wisdom for helping business to scale. 29 00:01:25,840 --> 00:01:28,960 I'm at super high levels. Also, make sure to be giving back in the world. 30 00:01:28,960 --> 00:01:30,680 We love to give back to the water project. 31 00:01:30,680 --> 00:01:34,560 It's some opportunity to help people get access to clean drinking water. 32 00:01:34,840 --> 00:01:39,000 Doesn't hurt to give a dollar that you have to the people who need it most in life. 33 00:01:39,000 --> 00:01:41,720 So without further ado, I'm going to bring on Heather Hargrove. 34 00:01:41,720 --> 00:01:44,360 Heather and I met at the Kajabi event. 35 00:01:44,360 --> 00:01:47,120 Kajabi does learning management systems and courses. 36 00:01:47,400 --> 00:01:50,520 And we actually randomly set at the same table together. 37 00:01:50,520 --> 00:01:53,280 I got to meet her, I got to meet Evolve, I got to meet Maruxa. 38 00:01:53,280 --> 00:01:57,320 And we all collaborated together to provide some feedback for Kajabi. 39 00:01:57,600 --> 00:02:01,760 And she was just like on fire with the type of feedback that she gave. 40 00:02:02,000 --> 00:02:04,200 She does systems and processes as well. 41 00:02:04,240 --> 00:02:09,240 And she has quite an awesome funnel to opt into to get your eight emails. 42 00:02:10,800 --> 00:02:13,120 It's eight emails that help you fully automate your business. 43 00:02:13,160 --> 00:02:14,600 And so it's definitely worth checking out. 44 00:02:14,640 --> 00:02:16,200 We're going to talk about why in just a minute. 45 00:02:16,200 --> 00:02:19,680 So let's get Heather on stage and Heather, thank you so much for being here today. 46 00:02:19,680 --> 00:02:21,040 I'm happy to reconnect with you. 47 00:02:21,120 --> 00:02:22,720 Oh yeah, it is. I'm excited. 48 00:02:22,720 --> 00:02:24,240 I've been looking forward to it once I pop them. 49 00:02:24,240 --> 00:02:27,640 I was like, yes, we're going to talk some more in geek out, which is always fun. 50 00:02:27,640 --> 00:02:28,880 It's like my favorite pastime. 51 00:02:28,880 --> 00:02:29,440 I love it. 52 00:02:29,440 --> 00:02:30,280 Oh, absolutely. 53 00:02:30,280 --> 00:02:32,720 Like I always say, this is like video game time for me. 54 00:02:32,760 --> 00:02:36,880 Like this, you know, being able to interact with my my friends or building stuff. 55 00:02:37,080 --> 00:02:38,720 The cool thing is we just get paid to do it. 56 00:02:38,920 --> 00:02:39,400 Yes. 57 00:02:39,400 --> 00:02:39,680 Right. 58 00:02:39,680 --> 00:02:43,160 So that's what's like being paid to build a board game, so to speak, 59 00:02:43,160 --> 00:02:46,600 because you're creating the rules, you're creating the processes, you know, 60 00:02:46,600 --> 00:02:50,520 of what your life is going to be like and what others' lives, you know, 61 00:02:50,520 --> 00:02:51,480 are going to unfold like. 62 00:02:51,480 --> 00:02:52,720 So it's a lot of fun. 63 00:02:52,720 --> 00:02:54,000 What things make this fun for you? 64 00:02:54,200 --> 00:02:54,800 I'm just curious. 65 00:02:54,840 --> 00:02:57,880 Uh, I'm a back end geek, like a hundred percent. 66 00:02:57,920 --> 00:02:58,960 It's so weird. 67 00:02:58,960 --> 00:03:01,880 Like you have your front end, you have your front end warriors, right? 68 00:03:01,880 --> 00:03:03,440 Like that's what I call them, like the front end warriors. 69 00:03:03,440 --> 00:03:05,240 So like I can be on camera all day. 70 00:03:05,480 --> 00:03:10,160 I can show up on social and I just have it for me with my PTSD from the military. 71 00:03:10,160 --> 00:03:12,440 I was like, I like, I'm a back end person. 72 00:03:12,480 --> 00:03:17,120 I like to just sit there on a Friday night and like, I'll have show that I 73 00:03:17,120 --> 00:03:18,680 watched hundreds of times right now. 74 00:03:18,680 --> 00:03:21,160 I'm watching friends again for like, I don't even know the number of 75 00:03:21,160 --> 00:03:22,720 times, but I'll just have that going. 76 00:03:22,720 --> 00:03:24,200 And I like to create. 77 00:03:24,560 --> 00:03:28,680 And when I'm creating stuff in the back end, just like testing to see what I 78 00:03:28,680 --> 00:03:32,920 can get the technology to do, how can I think of like other things that maybe 79 00:03:33,040 --> 00:03:35,880 I'm not using it and just really looking at the touch point. 80 00:03:35,880 --> 00:03:38,640 So for me, that's like, that's my fun time. 81 00:03:38,640 --> 00:03:40,680 And I even geek out on it with my, with my kids. 82 00:03:40,720 --> 00:03:42,080 It's so great. 83 00:03:42,120 --> 00:03:42,680 I love it. 84 00:03:42,720 --> 00:03:46,400 And that, that's the, some books call it like the rocket fuel calls of the 85 00:03:46,440 --> 00:03:48,720 integrator visionary relationship, right? 86 00:03:48,720 --> 00:03:51,400 There's a visionary who doesn't want to have anything to do with that sometimes. 87 00:03:51,680 --> 00:03:51,880 Right. 88 00:03:51,880 --> 00:03:56,360 But they still need an integrator in order to operate the business and make 89 00:03:56,360 --> 00:03:58,480 sure that things are being built correctly. 90 00:03:58,480 --> 00:04:02,600 And while you may not speak that language, it's so important to learn the 91 00:04:02,600 --> 00:04:07,240 language, learn it enough to where you can delegate that responsibly as a visionary. 92 00:04:07,240 --> 00:04:10,880 So that's a big reason why I was excited to have Heather come on, because I 93 00:04:10,880 --> 00:04:13,000 know a lot of you want to hide from these processes. 94 00:04:13,000 --> 00:04:13,800 You want to pull your hair out. 95 00:04:13,800 --> 00:04:15,640 You want to say, man, I don't really want to get in all that. 96 00:04:15,640 --> 00:04:18,920 The problem is if you don't, then you're not going to build an effective 97 00:04:18,920 --> 00:04:23,480 bridge for people to find the value of your island of a business with all the 98 00:04:23,480 --> 00:04:27,640 other businesses out there that do have lots of effective bridges in place already. 99 00:04:27,640 --> 00:04:28,520 So you really need it. 100 00:04:28,520 --> 00:04:33,240 So Heather, I want to make sure that we really highlight too, who, if, if there's 101 00:04:33,240 --> 00:04:37,040 one person listening or a number of people listening, why should they listen? 102 00:04:37,080 --> 00:04:41,560 What is it that you're going to bring a value on this, on this session that they 103 00:04:41,560 --> 00:04:42,080 need to hear? 104 00:04:42,120 --> 00:04:43,400 Yeah, a hundred percent. 105 00:04:43,400 --> 00:04:48,080 So first of all, just so you know, and I think this is the most beneficial part is 106 00:04:48,080 --> 00:04:51,640 to understand that I believe in a world where technology is a conduit to 107 00:04:51,640 --> 00:04:54,920 liberation and not a barrier to progress. 108 00:04:56,080 --> 00:04:58,800 Technology is a conduit to liberation. 109 00:04:58,800 --> 00:05:03,440 So what I heard there is that the programs, the things we have to use on the 110 00:05:03,440 --> 00:05:06,360 internet is a pipeline, so to speak. 111 00:05:06,360 --> 00:05:09,800 It's, it's the mechanism that gets us to freedom. 112 00:05:10,000 --> 00:05:10,560 Yes. 113 00:05:10,560 --> 00:05:15,160 For those who I like my words, the ones I use are pretty small, my friend. 114 00:05:16,440 --> 00:05:17,240 No, I get it. 115 00:05:17,240 --> 00:05:18,560 But, and it's true. 116 00:05:18,560 --> 00:05:23,160 And what I've noticed in my time in the online space is the amount of people, 117 00:05:23,600 --> 00:05:28,080 especially if you're starting out, it's, it's envisioning what your business looks 118 00:05:28,080 --> 00:05:30,800 like five, 10 years down the road, right? 119 00:05:30,800 --> 00:05:34,560 It's really taking a look at what are, what's the life that you're living and how 120 00:05:34,560 --> 00:05:38,520 do we create it in a way where you get to live your life. 121 00:05:38,520 --> 00:05:43,800 While you grow your business and you're not burning yourself out and you get to 122 00:05:43,800 --> 00:05:49,560 serve at scale, but you're not exhausted and you're not, you know, the people that 123 00:05:49,560 --> 00:05:52,680 we see on a regular basis where we're like, ooh, what happened to that person? 124 00:05:52,920 --> 00:05:55,920 And then we looked, we looked them up and they quit their, their coaching 125 00:05:55,920 --> 00:05:59,120 business or they quit their business because they were like, I just couldn't do 126 00:05:59,120 --> 00:05:59,360 it. 127 00:05:59,360 --> 00:06:02,960 I was working all the time and I'm like, you don't have to work all the time. 128 00:06:03,520 --> 00:06:03,960 Right. 129 00:06:03,960 --> 00:06:08,720 They do and they're stuck on that and you nailed it. 130 00:06:08,720 --> 00:06:10,680 And Jaime, can you pull up the website? 131 00:06:10,680 --> 00:06:14,920 Because I love your first question and also really highlights the type of person 132 00:06:15,200 --> 00:06:17,440 that, you know, you're, you're striving to find out there. 133 00:06:17,440 --> 00:06:22,400 And so ultimately, if you're in a position where you're ready to automate, 134 00:06:22,480 --> 00:06:26,800 you're ready to scale and you really want to fall in love with your business again, 135 00:06:26,880 --> 00:06:28,480 I cannot, I cannot stress enough. 136 00:06:28,480 --> 00:06:32,400 If you don't know what this means, be prepared to go to the process of losing 137 00:06:32,400 --> 00:06:36,080 sight of the importance of your business towards your life and getting sucked 138 00:06:36,080 --> 00:06:38,480 in to a cyclone where you do lose sight. 139 00:06:38,480 --> 00:06:41,360 This again word, it's so powerful. 140 00:06:41,360 --> 00:06:41,840 It's so important. 141 00:06:41,840 --> 00:06:43,800 The, I know people who are ready get it. 142 00:06:43,800 --> 00:06:47,320 So I, people have been through the three to five year struggle of a business. 143 00:06:47,560 --> 00:06:51,320 They, they don't quite understand what this means and they may not appreciate 144 00:06:51,320 --> 00:06:54,160 the value of the wisdom you're throwing down by asking this question. 145 00:06:54,160 --> 00:06:57,960 But when you get caught up in the monotony and the day to day and feeling 146 00:06:57,960 --> 00:07:02,520 like you have to do everything, it's so easy to lose sight of why you loved your 147 00:07:02,520 --> 00:07:04,640 business, why you started to begin with them, what you wanted. 148 00:07:05,400 --> 00:07:10,680 And so you're, you know, you're ultimately a key to helping people get back on track. 149 00:07:10,680 --> 00:07:11,640 What does that look like? 150 00:07:11,680 --> 00:07:17,440 It's really taking a hard look at what it is that you're doing on a constant basis 151 00:07:17,480 --> 00:07:22,280 and really honing in on what are we doing to within our business that we're showing 152 00:07:22,280 --> 00:07:26,120 up because we feel like we need to over deliver because we don't have those systems 153 00:07:26,120 --> 00:07:30,000 and processes in place because when you don't have certain things put in place, 154 00:07:30,000 --> 00:07:32,400 you're automatically showing up even more. 155 00:07:32,400 --> 00:07:33,680 You're like, this isn't working right. 156 00:07:33,680 --> 00:07:37,480 And I got to do more and I have to do more and I have to feel like I'm just 157 00:07:37,480 --> 00:07:42,560 serving so much more when in fact they don't need you to serve more. 158 00:07:42,560 --> 00:07:45,520 They just need you to think a little bit about their customer journey ahead of 159 00:07:45,520 --> 00:07:49,960 time and just create a flow that takes them on that path without you having to be 160 00:07:49,960 --> 00:07:53,000 present and they're still going to feel like you're there all the time. 161 00:07:53,000 --> 00:07:59,160 And it's that over deliver mentality that really starts to make people exhausted 162 00:07:59,160 --> 00:08:04,160 because they're overcompensating for what they feel like they're lacking. 163 00:08:04,160 --> 00:08:09,520 And it's what I call that I'm official feeling when you start to create certain 164 00:08:09,520 --> 00:08:12,160 things in your business, all of a sudden you show up and you're like, I'm official. 165 00:08:12,200 --> 00:08:13,680 It's great. I can charge more. 166 00:08:13,680 --> 00:08:14,960 I can do this and do that. 167 00:08:14,960 --> 00:08:21,520 And until you start implementing things like an owner in a business, you don't have 168 00:08:21,520 --> 00:08:26,000 that feeling and you just tend to want to do more work, which you don't need to be doing. 169 00:08:26,160 --> 00:08:31,080 Shifting from operator mentality around the one that has to do everything to 170 00:08:31,080 --> 00:08:35,520 that ownership mentality where you own it, but you don't necessarily have to be in 171 00:08:35,520 --> 00:08:37,000 it or or with it. 172 00:08:37,600 --> 00:08:39,040 It just happens to be yours. 173 00:08:39,440 --> 00:08:40,640 Oh, I love that. 174 00:08:40,720 --> 00:08:46,840 And so with your personality, it's interesting because you when at the conference, 175 00:08:46,840 --> 00:08:50,120 at least you're out there, you're like, great talk, you know, you're ready to get 176 00:08:50,120 --> 00:08:52,760 after it. And at the same time, you are not hasty. 177 00:08:52,840 --> 00:08:54,360 And that's something that's very interesting to me. 178 00:08:54,560 --> 00:08:56,040 You are a meditator. 179 00:08:56,160 --> 00:08:57,400 You're a ponderer. 180 00:08:57,520 --> 00:09:02,360 You know, you don't get to these deep realities without having a set of 181 00:09:02,360 --> 00:09:08,240 patients built into you, you know, to really dive in depth into the depths of concepts. 182 00:09:08,280 --> 00:09:12,720 So have you, which did you gravitate towards one or the other when you were younger? 183 00:09:12,720 --> 00:09:20,560 Or, you know, have you always had that balance of depth with, well, let's go. 184 00:09:20,560 --> 00:09:24,280 No, when I was younger, I didn't really think about, I just dove right in. 185 00:09:24,320 --> 00:09:30,240 I think it was after being in the military, a lot of it happened with the transition 186 00:09:30,240 --> 00:09:35,800 and seeing like the thought process behind the things that you're doing within, 187 00:09:36,120 --> 00:09:37,760 you know, service, like I deployed twice. 188 00:09:37,760 --> 00:09:38,600 I was in a war. 189 00:09:38,600 --> 00:09:43,840 Like there were so many different things that happened. And from there, I really was 190 00:09:43,840 --> 00:09:49,240 able to see how stepping back and thinking about the picture as a whole and taking my 191 00:09:49,240 --> 00:09:55,040 time to really evaluate the possibilities so that way I can make an informed decision. 192 00:09:55,400 --> 00:09:58,400 So I can try to predict a thing that may go wrong. 193 00:09:58,720 --> 00:10:04,320 And it just really meshed well when I got into business. 194 00:10:04,320 --> 00:10:07,800 And even when I was in the corporate world, like I was in the corporate world for over 195 00:10:07,800 --> 00:10:12,920 two decades, and it was just something that like little by little, I was just able to 196 00:10:12,920 --> 00:10:15,520 like sit back and be like, why are we doing it this way? 197 00:10:15,880 --> 00:10:17,280 Does this even make sense? 198 00:10:17,840 --> 00:10:22,200 How about we alleviate this and we combine this and then we can work better? 199 00:10:22,600 --> 00:10:27,080 And then when I went out on my own, I was like, oh, like there's even more you can do 200 00:10:27,080 --> 00:10:32,160 with that. And when you have the ability to create a business with the way that you want 201 00:10:32,160 --> 00:10:36,240 to, with all the tools that are out there, instead of trying to take it up the corporate 202 00:10:36,240 --> 00:10:38,000 ladder and being like, Hey, let's do that. 203 00:10:38,240 --> 00:10:41,720 You can move in a direction that always feels good. 204 00:10:41,720 --> 00:10:45,280 And if it doesn't feel good, I am the first person to say, try it. 205 00:10:45,800 --> 00:10:48,480 If it's not working, get rid of it as soon as possible. 206 00:10:49,280 --> 00:10:50,840 But the fact is, try it. 207 00:10:51,640 --> 00:10:52,720 Give it a go. 208 00:10:53,480 --> 00:10:55,880 And what feels good, go deeper and further. 209 00:10:56,240 --> 00:10:59,480 What doesn't feel good, alleviate and call it a day. 210 00:10:59,640 --> 00:11:00,400 That's profound. 211 00:11:00,440 --> 00:11:03,600 There's a lot of profound topics we're going to dive into about what just happened. 212 00:11:03,640 --> 00:11:04,800 First things first. 213 00:11:04,800 --> 00:11:06,200 Thank you for your service. 214 00:11:06,440 --> 00:11:07,760 Seriously, that means a lot. 215 00:11:07,960 --> 00:11:09,080 I'm just a civilian. 216 00:11:09,840 --> 00:11:15,520 You know, and when I say that, not to disrespect us civilians, but the sacrifices 217 00:11:15,520 --> 00:11:19,960 that you go through, you know, the things that you do to make sure that we were safe 218 00:11:19,960 --> 00:11:22,080 and provided for, it means a lot. 219 00:11:23,720 --> 00:11:29,160 And that military background, it's an interesting one because it sounds like 220 00:11:29,160 --> 00:11:30,400 it gave you the evaluation. 221 00:11:30,400 --> 00:11:34,800 I can see how it would have a profound effect on comprehension analysis, right? 222 00:11:34,800 --> 00:11:37,800 And giving you the gift of giving the gift of the opportunity to learn it. 223 00:11:37,800 --> 00:11:41,400 Not that everybody learns it by going to that experience, but you really seem 224 00:11:41,400 --> 00:11:45,360 to have honed that where again, you're going into a situation where you might 225 00:11:45,360 --> 00:11:49,040 die, you know, where the decision matters a lot, you know, to the point of death. 226 00:11:49,040 --> 00:11:52,880 And so you have to consider what should my notes be before you make them. 227 00:11:52,880 --> 00:11:57,320 And you're training daily, monthly, weekly, however much it was, but you were 228 00:11:57,320 --> 00:12:01,000 training your mind for that reality. And then you've been able to take that 229 00:12:01,000 --> 00:12:03,240 skill set, you applied it to corporate. 230 00:12:03,480 --> 00:12:07,960 What I find interesting about you, Heather, is that a lot of my military friends 231 00:12:07,960 --> 00:12:11,480 that I've, or people that I've talked to who've been in the military, they 232 00:12:11,480 --> 00:12:14,720 sometimes struggle to come back and transition to society. 233 00:12:14,720 --> 00:12:17,640 You know, I get in a corporate job or become an entrepreneur. 234 00:12:17,640 --> 00:12:20,680 Many different reasons involved, but one of the ones that I've seen as common 235 00:12:20,680 --> 00:12:24,240 is they, one, they either fall into line, they need that, that structure 236 00:12:24,240 --> 00:12:27,920 of somebody to guide them, or they are sick of it. Like they don't want anybody 237 00:12:27,920 --> 00:12:32,000 to tell them what to do anymore. You know, and so you were there in corporate, 238 00:12:32,000 --> 00:12:35,200 and it sounds like you were making waves, you know, like by saying, hey, why are we 239 00:12:35,200 --> 00:12:37,600 doing it this way? You're willing to go against the system. 240 00:12:37,600 --> 00:12:40,320 And you're able to also figure out that, you know what, I'm probably going to be 241 00:12:40,320 --> 00:12:43,440 more effective at this on my own, but there's some like depths of leadership. 242 00:12:43,440 --> 00:12:47,120 I hear you're not like mad about it. You're not like, you know, talking bad 243 00:12:47,120 --> 00:12:50,880 about the corporate experience. There's just some type of like abundance about you. 244 00:12:50,880 --> 00:12:52,480 Can you walk us through that? How did you get there? 245 00:12:52,480 --> 00:12:57,280 Uh, just, at some times I feel like it was, oh, but no choice, right? 246 00:12:57,280 --> 00:13:00,720 Like you live in a world and you get, I got out of the military experience 247 00:13:00,720 --> 00:13:06,960 and I just started maneuvering through and I found what I enjoyed, right? 248 00:13:06,960 --> 00:13:09,840 There's like little pieces of different things and I like to see the beauty and 249 00:13:09,840 --> 00:13:12,880 like you, when you show up, you're like, what am I enjoying today? 250 00:13:12,880 --> 00:13:14,080 What were some of those? 251 00:13:14,080 --> 00:13:19,520 Oh, customer experience, huge customer experience, customer journey is always 252 00:13:19,520 --> 00:13:25,040 one and I, I spent four years working at Enterprise Renekar was one of them and 253 00:13:25,040 --> 00:13:29,440 they're huge on it. And with them, it was seeing the way that they empowered 254 00:13:29,440 --> 00:13:34,080 management and even the employees to be able to help out with the customer 255 00:13:34,080 --> 00:13:36,960 experience and the customer journey without having to go and being like, 256 00:13:36,960 --> 00:13:39,760 Hey, this person had a bad experience. Can I do this? 257 00:13:39,760 --> 00:13:44,000 That you can take it upon yourself and just make the decision to support the 258 00:13:44,000 --> 00:13:49,680 cause and to create this experience for them. And then when I went into 259 00:13:49,680 --> 00:13:53,840 education, while I was working at my master's degree, I was, 260 00:13:53,840 --> 00:13:56,720 I went into and I was helping people enroll in education. 261 00:13:56,720 --> 00:14:01,600 And from there, there's a space of time between when you sign up to when you 262 00:14:01,600 --> 00:14:04,000 start. And this is like with most coaching programs, right? Like where people, 263 00:14:04,000 --> 00:14:07,120 when people sign up to when they start, like depending on when it goes. 264 00:14:07,120 --> 00:14:11,840 But it was interesting because once they sign up, until they start, 265 00:14:11,840 --> 00:14:15,440 there's this time period. And it's like, how do we create this 266 00:14:15,440 --> 00:14:18,480 experience? And it was just being able to touch those lives and keep them excited 267 00:14:18,480 --> 00:14:23,280 about the prospect of what they chose to enroll in and how like those systems 268 00:14:23,280 --> 00:14:25,920 would be put in place in the same things. And then from there, I went to like 269 00:14:25,920 --> 00:14:31,680 logistics and it's like, I was in over the road logistics. So when you're driving 270 00:14:31,680 --> 00:14:35,200 by and you see those trucks on the road and they're just shipping, right? 271 00:14:35,200 --> 00:14:38,400 Everything from containers on the water to trucks over the road. 272 00:14:38,400 --> 00:14:43,520 And you're literally selling to a customer over and over and over and over again. 273 00:14:43,520 --> 00:14:46,160 Because once they're your customer, that doesn't mean that they're going to ship 274 00:14:46,160 --> 00:14:50,800 their next shipment with you. So you have to provide value, customer service, 275 00:14:50,800 --> 00:14:54,960 support communication. And it was just something about the feeling of providing 276 00:14:54,960 --> 00:14:58,960 that value that always excited me. And what I like to have it roll over to 277 00:14:58,960 --> 00:15:02,320 was then the value of how are we supporting people that work with us? 278 00:15:03,040 --> 00:15:07,520 Like why is it only customer centric? How are we providing support, 279 00:15:07,520 --> 00:15:11,200 direction, onboarding, like for the people that are working within the 280 00:15:11,200 --> 00:15:13,760 organization too? And that's when I started to play with, 281 00:15:13,760 --> 00:15:18,160 how is the organization set up? What are we doing that doesn't make sense? 282 00:15:19,120 --> 00:15:24,400 How do we have these different locations talk to each other and communicate? 283 00:15:24,400 --> 00:15:29,200 And from there, once I started on my own, seeing like all the underuse, like we 284 00:15:29,200 --> 00:15:31,920 weren't using a lot of the technology that was available, like corporate America 285 00:15:31,920 --> 00:15:35,520 doesn't, it's just they don't do it a majority of the time. And when I saw that 286 00:15:35,520 --> 00:15:39,280 what like what the options were, I was like, man, the creativity and the 287 00:15:39,280 --> 00:15:42,880 opportunities, like instead of making people work more, I never understood why 288 00:15:42,880 --> 00:15:49,360 we didn't utilize technology to help our people work less within corporate America. 289 00:15:49,360 --> 00:15:52,880 So that was really a big thing. I was like, because that was even in the military, 290 00:15:52,880 --> 00:15:56,480 where things didn't make sense, we're like, we want you in the motor pool, 291 00:15:56,480 --> 00:16:01,600 which I was a mechanic. Yes, I was. So when we're in the motor pool, we're like, 292 00:16:01,600 --> 00:16:06,400 we want you in here, even if you're not doing anything just because. And to me, 293 00:16:06,400 --> 00:16:11,520 I'm like, that does not make sense. Like, there's going to be times where we have to stay late, 294 00:16:11,520 --> 00:16:15,840 we have to do things longer. Why not on the opportunities where we don't, 295 00:16:15,840 --> 00:16:20,320 you tell us to go live our best lives, or leave for two hours and then come back or whatever it is. 296 00:16:20,320 --> 00:16:25,680 So I just started to know that notice that there was these like little things and just the opportunity 297 00:16:25,680 --> 00:16:31,680 to like help people each day. Like how can I serve? How can I help you, whether it's a customer or 298 00:16:31,680 --> 00:16:36,320 somebody that I was working with? That's what really, because it was all about just helping. 299 00:16:36,320 --> 00:16:40,240 And it was the same thing just kept going over. And as long as I was able to do that, 300 00:16:40,240 --> 00:16:43,840 it was exciting for me each day. It was the days when I couldn't help, 301 00:16:43,840 --> 00:16:47,280 when I felt like things were off and like everything went awry that I was like, man, 302 00:16:47,840 --> 00:16:51,520 like what could we have done different? That would have made this whole much better. 303 00:16:51,520 --> 00:16:56,720 Right. I love that. And so you have this appreciation for the good that's there. 304 00:16:57,520 --> 00:17:01,040 And at the same time, the appreciation for the opportunity to optimize it. 305 00:17:01,760 --> 00:17:06,720 You also seem to communicate that much better than I did 12 years ago when I was starting to 306 00:17:07,440 --> 00:17:14,080 really open my mouth too much about things. So good for you. I've got goals. Learn to be like 307 00:17:14,080 --> 00:17:21,760 that. So the high means like, please Jackson, like take some notes, man, be nice about your 308 00:17:22,320 --> 00:17:30,000 feedback. So the, all right. So we covered a lot of the learning experience on that. And it 309 00:17:30,000 --> 00:17:36,880 sounds again, like the, so the opportunity is let's utilize technology in order to improve lives, 310 00:17:36,880 --> 00:17:41,440 not in order to get in the way of the lives. And that's what often happens with technology. 311 00:17:41,440 --> 00:17:48,160 It gets implemented in a way where it's interrupting the consumer experience and the humanity 312 00:17:48,160 --> 00:17:52,480 rather than contributing to pulling the humanity together. I would say stream yard is an example 313 00:17:52,480 --> 00:17:57,520 of pulling humanity together in a great way. Right. So here we are able to produce this podcast, 314 00:17:57,520 --> 00:18:01,840 able to get out there, able to connect with each other. And it's actually quite easy to set up, 315 00:18:02,400 --> 00:18:06,080 you know. And so it's, it's one of those opportunities where it's like the technologies 316 00:18:06,080 --> 00:18:12,480 empowered us to make friends throughout the world in a way that, that streamlines a process that 317 00:18:12,480 --> 00:18:17,120 while it's not in person, it's as close to in person as, you know, I've ever experienced. 318 00:18:17,840 --> 00:18:22,400 So you're, you're looking at these systems, tools, opportunities for business owners to say, okay, 319 00:18:23,120 --> 00:18:28,960 where can we eliminate some of the friction that exists in these processes so that people have 320 00:18:28,960 --> 00:18:34,400 a smooth process and moving forward? And I absolutely love that shifting gears corporate 321 00:18:34,400 --> 00:18:38,720 to business ownership. That's a big jump for people. And I like to like, whoa, you have from 322 00:18:38,720 --> 00:18:44,800 enterprise, you know, to, and renting cars out to people to the pathway that got you to where 323 00:18:44,800 --> 00:18:51,200 you got to, but let's skip right to the doubts, fears or certainty that you had on with going 324 00:18:51,200 --> 00:18:55,520 into entrepreneurship and making that jump as a visionary to, you know what, and did you know 325 00:18:55,520 --> 00:18:58,560 you wanted to be an entrepreneur? Did you call yourself a business owner? Did you call yourself 326 00:18:58,560 --> 00:19:03,200 freelancer? You know, I went through a whole series of titles before I finally accepted the 327 00:19:03,200 --> 00:19:08,480 entrepreneurship one. Oh, my journey is so funny. And you're going to be like, Heather, 328 00:19:08,480 --> 00:19:11,600 I thought you were more calculated than that. And you like, you actually took time to sit back. 329 00:19:12,640 --> 00:19:19,280 What had happened was I never thought about being an entrepreneur. It was not in my family. 330 00:19:19,280 --> 00:19:25,120 I thought I was going to grow in corporate America. I envisioned myself being CEO of some big 331 00:19:25,120 --> 00:19:29,360 corporation. Like I was going to be in charge of something. It was fine. It would have happened. 332 00:19:29,360 --> 00:19:39,280 However, I would, I happened to be in Nashville, and I was at the Gaylord in Nashville, and I 333 00:19:39,280 --> 00:19:44,560 think it was 2018, 2019, something along that line, and funnel hacking live was there. And I was 334 00:19:44,560 --> 00:19:50,080 there for a whole different conference. And so I'm hearing all these crazy people screaming. And 335 00:19:50,080 --> 00:19:56,720 I'm like, what is going on? So I go and talk to them. And I talked to a couple people. So then 336 00:19:56,720 --> 00:20:01,680 I made the mistake of going back to my room and Googling and Russell Brunson told me I could 337 00:20:01,680 --> 00:20:08,800 take over the world. So I had never really been with a potato gun. Correct. I know it's funny, 338 00:20:08,800 --> 00:20:13,760 like you get to know all the stories, but technology was not my jam. Like I joined Facebook 339 00:20:13,760 --> 00:20:18,240 because my parents did when I had kids, because that was an easier way for me to update them with 340 00:20:18,240 --> 00:20:22,960 what was going on. Absolutely. We weren't really using email, auto responders. And the only thing 341 00:20:22,960 --> 00:20:27,920 I thought about websites was you needed to know how to code. And I'm like, not happening. That's 342 00:20:27,920 --> 00:20:37,040 not my jam. So although I do tech, I don't code. Right. But for me, seeing the possibility of being 343 00:20:37,040 --> 00:20:43,520 able to create your business online without having to have a huge team and pay a bunch of people to 344 00:20:43,520 --> 00:20:48,560 like do all like, for me, it was like, that was the initial part. So I'm like to start that part. 345 00:20:48,560 --> 00:20:53,840 And I was like, okay, let me figure it out. So I Googled it two months later, quit my job, 346 00:20:53,840 --> 00:21:00,720 single parent of two, you know, two kids at the time, quit my job, drain my 401k. Had no idea what 347 00:21:00,720 --> 00:21:06,240 people were going to want to pay me for in my own business. I just started going and I was learning. 348 00:21:06,240 --> 00:21:10,240 And I was like, I just don't want to work 24 seven anymore. I don't want to be sitting at a tiny 349 00:21:10,240 --> 00:21:16,080 at a table with my kids trying to eat, you know, dinner and have to take a work call. Like I don't 350 00:21:16,080 --> 00:21:21,360 want to miss things anymore. I want my own life. I want to create something where I can be home. 351 00:21:21,360 --> 00:21:27,840 And I can do things that I enjoy and not like all the others like right. So did that, then went to 352 00:21:27,840 --> 00:21:32,240 funnel hacking live as a participant a year later, and then COVID just like destroyed the world. 353 00:21:32,240 --> 00:21:38,640 We were like, everything paused. The weird thing was that was perfect timing. Because everybody 354 00:21:38,640 --> 00:21:46,320 was then going online. And I just kept seeing what once again, what feels good, I did more of that. 355 00:21:46,960 --> 00:21:52,560 And what didn't feel good, I did less of that. And then I just kept investing in myself and being like, 356 00:21:52,560 --> 00:21:57,920 how do I create something? And little by little, I was like, Oh, like, I'm really good at this. 357 00:21:57,920 --> 00:22:04,640 Like I taught myself in a span of not even a year, like everything from like, many chats at 358 00:22:04,640 --> 00:22:11,440 beer, click funnels, lead pages, kajabi. And then like, there's so much more like group convert, 359 00:22:11,440 --> 00:22:14,960 all the other different things like any platform that's a SaaS platform. I'm like, 360 00:22:14,960 --> 00:22:21,360 if it's a SaaS, it's fine. I can work it. And then from there, it was just opting into people's 361 00:22:21,360 --> 00:22:26,880 stuff, like seven and eight figure business owners, and really seeing the journey that they take 362 00:22:26,880 --> 00:22:32,160 people on. And I'm like, Oh, like, I see the touch points. I see the things like I know why you do 363 00:22:32,160 --> 00:22:37,360 this. And sometimes I even send them unsolicited advice. I'm like, Hey, this thing is broken. 364 00:22:38,720 --> 00:22:43,760 Can you fix it? But and then I realized like, while hanging around with other coaches and 365 00:22:43,760 --> 00:22:47,200 course creators that were not in that realm, I'm like, they're once again, the visionaries, 366 00:22:47,200 --> 00:22:52,720 they're great at what they do. This piece, they don't even know about it. Like they're, they 367 00:22:52,720 --> 00:22:57,280 don't see the same stuff that I see. So like for me, I was just able to put it together. And then 368 00:22:57,280 --> 00:23:02,160 next thing you know, that's what I was doing. I was like, I love this. I could do this all day. 369 00:23:02,160 --> 00:23:07,920 Like I getting on my tech calls with my clients or like getting in there and like connecting that, 370 00:23:07,920 --> 00:23:14,000 oh, like energy just, it just lights me up. Yeah. And then next thing you know, my eight year old 371 00:23:14,000 --> 00:23:18,480 is building a Wix website, writing out email, like I'm like, I'm teaching them all. And they're 372 00:23:18,480 --> 00:23:25,760 like, mom, this is great. And I'm like, I know, but I had no, no clue until it happened. 373 00:23:25,760 --> 00:23:29,040 Right. And school didn't know how to teach us these things. 374 00:23:29,920 --> 00:23:32,640 People say these things aren't taught in school and they get all feisty about it. And it's like, 375 00:23:32,640 --> 00:23:36,800 well, no, duh, like they, there's a lot of fundamentals of life, you know, that they're 376 00:23:36,800 --> 00:23:43,920 trying to establish and for curriculums. And you know, they're, they're not making money 377 00:23:43,920 --> 00:23:48,720 the way that we might think they are, I guess, I mean, all these, these teachers to, to figure 378 00:23:48,720 --> 00:23:54,560 everything out. So if we're not, we're not educating our children about the opportunities 379 00:23:54,560 --> 00:23:59,600 that exist that are on the forefront, right? We're the pioneers as parents to figure that out. 380 00:23:59,600 --> 00:24:04,480 So it's so cool that you're incorporating that. I was just talking to somebody about how finally 381 00:24:04,480 --> 00:24:09,600 I'm paying attention to chat GPT on a bigger level. And I'm so surprised I'm saying that on this 382 00:24:09,600 --> 00:24:15,200 podcast because I'm like, I'm judging you a little bit right now. I love chat GPT. 383 00:24:15,680 --> 00:24:21,360 Well, see, and I was, I don't like fans. And so last year I started playing with it. And I was like, 384 00:24:21,360 --> 00:24:25,360 this is pretty awesome, you know, and I, but I don't want to get to show I'm productive. 385 00:24:25,360 --> 00:24:29,920 That's why I'm profitable, right? I need the same productivity more. So I learned about enough to 386 00:24:29,920 --> 00:24:33,600 to the right. And I started seeing news on about like crazy, like stupid fat. You know, I don't, 387 00:24:33,600 --> 00:24:39,520 I don't listen to mainstream news very carefully. But it stayed around so long. And then Charlie 388 00:24:39,520 --> 00:24:44,480 Chang at the Kajabi event, he was there and, and he pops up on my YouTube while I'm watching some 389 00:24:44,480 --> 00:24:49,440 about podcasting. And he's talking about 15 tips on how to use chat GPT and kind of blew my mind. 390 00:24:49,440 --> 00:24:55,200 This just happened to me two months ago. And so I sent, I sent it all to my, my team. And I said, 391 00:24:55,200 --> 00:24:58,720 okay, guys, you guys need to really start paying attention to chat GPT, how it can help us with 392 00:24:58,720 --> 00:25:04,800 translation. And this is not the other, but you, you know, like what you're doing with your kids, 393 00:25:04,800 --> 00:25:09,520 again, just, just doubling down on that for the parents who are listening, you know, like, 394 00:25:09,520 --> 00:25:13,920 I'm going to be talking to my kids about chat GPT, you know, and letting them like let in play with 395 00:25:13,920 --> 00:25:20,160 it and see how this thing is going to incorporate like into their lives because it's like the 396 00:25:20,160 --> 00:25:25,200 internet itself. And if they get ahead of that curve, like you have with SaaS companies, you 397 00:25:25,200 --> 00:25:32,400 know, and your, your different systems, then you become an intrinsic value in terms of your skills 398 00:25:32,400 --> 00:25:36,560 and services beyond just the fact that you're a human being like now you've got an unfair advantage 399 00:25:36,560 --> 00:25:42,160 of the market. So thank you for bringing that up. Oh yeah. And it's funny because usually I always 400 00:25:42,160 --> 00:25:46,400 call myself like I was never an early adapter. Like when it comes to things like iPhones, don't 401 00:25:46,400 --> 00:25:50,320 I'm not setting a line for it and all the other things like when NFTs happen and all that like 402 00:25:50,320 --> 00:25:54,640 I weighed as like I did not get into that and know what it is. I understand it. Yeah, couldn't 403 00:25:54,640 --> 00:26:00,560 get into it. But for some reason, as soon as I started saying stuff with chat, GVT, I was like, 404 00:26:00,560 --> 00:26:06,400 ooh, because I know what slows me down. And here's the thing with that. So for you, that would have 405 00:26:06,400 --> 00:26:11,360 been a distraction for me was an accelerant. And yeah, but then there's also other platforms that 406 00:26:11,360 --> 00:26:16,800 do it. So what I noticed, so when we were in Austin, I had two events. And so after I left 407 00:26:16,800 --> 00:26:21,600 Kajabi, I went to the event that I'm going to mastermind with to their live event. And we had 408 00:26:21,600 --> 00:26:27,760 the CMO of Jasper there, amazing conversation, going over AI and everything like that. And I 409 00:26:27,760 --> 00:26:33,120 legit went up to him and I was like, and I'm once again, everyone has a different user experience 410 00:26:33,120 --> 00:26:37,920 preference. So the way that you pick a platform is based off of how you like to work, how your 411 00:26:37,920 --> 00:26:42,000 mind works, your user experience. They all do the same thing. They're just a little bit different. 412 00:26:42,000 --> 00:26:47,760 And I went up to him, I was like, um, try Jasper years ago, didn't like it, hate the user experience. 413 00:26:48,400 --> 00:26:52,400 And it was funny because I even after he was talking about what they were implementing with it, 414 00:26:52,960 --> 00:26:55,920 I was like, let me give it another go and got in a free trial. And I was like, no, 415 00:26:56,560 --> 00:27:02,480 like for me, chat GVT is the quickest way to just ask it a question, get feedback and get 416 00:27:02,480 --> 00:27:07,680 information without having to go down like a seven day rabbit hole of trying to figure out how to 417 00:27:07,680 --> 00:27:14,080 use it, like how to really make the most of it. Right. And yeah, like the beauty of it is like 418 00:27:14,080 --> 00:27:18,960 what, but you can create with it. And then with the plugins, there's like 49 pages of plugins 419 00:27:18,960 --> 00:27:24,640 on that sucker right now, which is crazy because about a month ago, there was only like 16 pages. 420 00:27:25,440 --> 00:27:29,200 Well, that's what's cool about to what I like about your skill set and how you approach it is 421 00:27:29,200 --> 00:27:35,760 you seem to be very system agnostic. And you know, you're looking for the best tools for, 422 00:27:35,760 --> 00:27:40,320 you know, the sake of the people that you serve. And I have the same style of approach. It's like, 423 00:27:40,320 --> 00:27:45,360 I love Kajabi. Don't get me wrong. I love it. I love it now with the culture of my, oh my gosh, 424 00:27:45,360 --> 00:27:51,360 this is amazing. I want this company to win. And at the same time, it's business. It's not personal. 425 00:27:51,360 --> 00:27:55,440 If they get behind the times, if they're not using what they need to, we're going to move to the 426 00:27:55,440 --> 00:27:59,920 platforms that are necessary to again, further connect humanity with what we're doing. And that's 427 00:27:59,920 --> 00:28:05,920 not a threat. That's a reality. We need to be moving towards what is optimized for everybody's 428 00:28:05,920 --> 00:28:13,280 greater good and success. So, you know, I don't mind people who have that allegiance and loyalty 429 00:28:13,280 --> 00:28:17,360 of like, Hey, I'm not looking anywhere else. But again, to see somebody who's passionate about 430 00:28:17,360 --> 00:28:21,680 the experience itself, not just the platform. That's what that's what I hope again, everybody 431 00:28:21,680 --> 00:28:27,520 listening gets to hear is, it's, you know, you're somebody who is going to be looking at the stock 432 00:28:27,520 --> 00:28:32,960 market as a whole, so to speak, of assets that exist for businesses and constantly looking for, 433 00:28:32,960 --> 00:28:38,880 is this going to help my client or not? And then suggest accordingly to, to the needs of those 434 00:28:38,880 --> 00:28:42,640 you serve. So I didn't really need to be a question there, but I'm like, no, you're good. I'm like, 435 00:28:42,640 --> 00:28:46,960 get it. That's fine. Go ahead. Love it. I'm loving what you're putting out there. So, 436 00:28:48,160 --> 00:28:52,080 let's see here. So on Facebook, I thought this was also cool. You've got, you got the opt in here. 437 00:28:52,080 --> 00:28:58,320 Please scroll down, Jaime, a little bit to that post. The next post down there, it's got 800 438 00:28:58,320 --> 00:29:02,800 something comments on it for people who are saying, Hey, you know, we would love to have this. This 439 00:29:02,800 --> 00:29:08,720 is that eight email sequence. It's all for the six figure coaching clients who are looking to fully 440 00:29:08,720 --> 00:29:15,040 automate again, not to become robots, not to completely eliminate the need to talk to human 441 00:29:15,040 --> 00:29:20,960 beings or work with human beings, but to fully automate the onboarding and upsell process. And 442 00:29:20,960 --> 00:29:26,800 here's my take on that. If the process of onboarding goes that smoothly, and the episode process goes 443 00:29:26,800 --> 00:29:33,840 that smoothly to where I deliver a first class experience, you know, to the prospect and to 444 00:29:33,840 --> 00:29:38,880 the client on the front end, how much happier they're going to be when they actually do interact 445 00:29:38,880 --> 00:29:42,960 with me and I show up ready to go, not stressed by systems, not stressed by the process, not 446 00:29:42,960 --> 00:29:48,160 having to tell them all the basics. That's what I see happen is you're creating raving fans. 447 00:29:48,160 --> 00:29:55,520 So what books would you recommend to help the audience or YouTube channels or courses, 448 00:29:55,520 --> 00:30:00,320 whatever mechanism you've utilized, what would you recommend people study to understand how to 449 00:30:00,320 --> 00:30:06,880 enhance the customer experience? Ooh, the fun stuff. So one of my favorite words. So I like, 450 00:30:06,880 --> 00:30:12,080 and I always, I hope I never butcher the name, but near e-alls hooked hook. I'm looking it up now. 451 00:30:12,080 --> 00:30:17,120 And especially for those that you have, and this is where I really got into the 452 00:30:17,120 --> 00:30:22,160 into those touch points and that experience and how do we bring people back in. So when people are 453 00:30:22,160 --> 00:30:27,920 signing up to work with us, right, and the way that he discusses it is more to with like apps and 454 00:30:27,920 --> 00:30:34,400 stuff like that. To me, I translate it into programs and delivery. And I'm like, okay, somebody signs 455 00:30:34,400 --> 00:30:41,520 up for your program, whether it's hands on done for you or even a course, how are we always bringing 456 00:30:41,520 --> 00:30:46,480 them back in to get them hooked to always log in. Like how many times have you bought in something 457 00:30:46,480 --> 00:30:50,560 barely got an email and completely forgot you opted into a thing. And you don't go back and 458 00:30:50,560 --> 00:30:57,280 you don't use it. First world problems, but then correct. But yes. So right. But wasn't until Brennan 459 00:30:57,280 --> 00:31:02,240 Burchard, you know, you were there for it. We're in the VIP. And he's like, and this is my funnel. 460 00:31:02,240 --> 00:31:08,560 And I was like, I bought that. It was good. But I like, I barely looked at it, you know, and that's 461 00:31:08,560 --> 00:31:12,720 a thing. Like if we remind people to come back through and be like, Hey, you have this thing. 462 00:31:12,720 --> 00:31:17,440 And here's what I recommend to you on like day two, you're bringing them back into our event. 463 00:31:17,440 --> 00:31:22,640 She there it's like a habit of, oh, I remember that I can log into that and get an answer to X, 464 00:31:22,640 --> 00:31:27,120 Y and Z question, right? So hooked is really, really good. And I love it at the beginning where 465 00:31:27,120 --> 00:31:32,480 they're like, we hope that uses, you know, this information for good and not evil, right? So you 466 00:31:32,480 --> 00:31:36,000 were not getting people hooked to the wrong things. Like when you talk about algorithms, right? And 467 00:31:36,000 --> 00:31:42,880 stuff along that line. But how do we capture their attention from the beginning to keep them 468 00:31:42,880 --> 00:31:48,480 coming back and keep them engaged and keep them working with us? So that was my so that was a 469 00:31:48,480 --> 00:31:53,280 really big touch point thing for me when it came, especially with like, a majority of my clients, 470 00:31:53,280 --> 00:31:59,680 their high ticket coaches, but they supplement with a course. So how do we make sure your people 471 00:31:59,680 --> 00:32:03,280 notice like in the military, one thing that we were always taught when you have a question, 472 00:32:03,280 --> 00:32:08,240 did you look through other places before I went to my NCO and ask them like the question? That's 473 00:32:08,240 --> 00:32:12,880 the first question. They're like, where else did you look for this information? So for me, 474 00:32:12,880 --> 00:32:17,520 for some reason, I get excited about teaching people how to find that information. And then 475 00:32:17,520 --> 00:32:22,480 from there, how to take that information and come to a call and ask a specific question based off 476 00:32:22,480 --> 00:32:28,640 of that. So you can move faster. So that's, that's one that I just really, really love and have a 477 00:32:28,640 --> 00:32:33,600 good time. I'm actually going to show it for a minute. And I'm actually going to buy it while 478 00:32:33,600 --> 00:32:37,760 we're talking because I there's a couple reasons why it's not just the fact that the book was 479 00:32:37,760 --> 00:32:43,280 referenced. I have a system for how I buy books, but we'll talk, we'll talk about why this book 480 00:32:43,280 --> 00:32:48,400 is going right into my audible in just a second. But you also mentioned the fact that they break 481 00:32:48,400 --> 00:32:55,200 down in the book about the not using the stuff to do evil, right? It's a resource, right? It's a 482 00:32:55,200 --> 00:33:01,440 resource. You can use fire to burn things and destroy. You can use fire to create light. 483 00:33:02,080 --> 00:33:05,440 You know, there's so many great things you can do with resources, so many bad things. It's up to 484 00:33:05,440 --> 00:33:11,840 you, the user to decide how you're going to use it. And I think it's so important. And I don't 485 00:33:11,840 --> 00:33:16,400 mean to, this is not a burn, but again, back to that optimization. And I love that you went up to 486 00:33:16,400 --> 00:33:20,560 that, that I don't remember which one you were talking to, but you want to me say, oh, Jasper, 487 00:33:20,560 --> 00:33:26,000 I mean, I like love this, love this, hate this, right? Bill Gates says that you're the people 488 00:33:26,000 --> 00:33:30,480 who hate your product and your service, like you got to listen carefully, like they are giving you 489 00:33:30,480 --> 00:33:36,240 a golden gift of how to improve. And if you can not take it personal, you know, not get offended 490 00:33:36,240 --> 00:33:41,040 by it, but hear them out and understand, you can probably like, and I'm adding to his words, but 491 00:33:41,040 --> 00:33:46,240 you can then start to optimize and create something that they could love and would love. So Brendan 492 00:33:46,240 --> 00:33:51,440 did an excellent job at the conference of teaching us about his super simple five slides. Right? He's 493 00:33:51,440 --> 00:33:55,040 a very good teacher. And I was really excited. I came home and I was like, all right, let's get this 494 00:33:55,040 --> 00:34:00,640 deadline sequence in place. Let's get this process in place. And let's make sure to model what Brendan 495 00:34:00,640 --> 00:34:05,520 is doing. And, you know, this again, it's going to sound like a roast, but it's just me exposing 496 00:34:05,520 --> 00:34:10,240 the reality of his funnel. And it really irked me. And I was like, man, how do I sit with this? 497 00:34:10,240 --> 00:34:15,920 Because I go and look at his process. And I'm going to share my email here. The Legends 498 00:34:15,920 --> 00:34:21,200 help you build your personal brand 72 hour notice, right? It's all about helping people understand 499 00:34:21,200 --> 00:34:25,760 the scarcity and it's get 50% off. And you get, you know, you can only get it as one time offer 500 00:34:25,760 --> 00:34:30,560 for 197. And so I click the link and it's now weeks and weeks later, and I can still buy the damn 501 00:34:30,560 --> 00:34:36,160 thing. That is a reputation destroyer. And I don't care what level you are. I'm like, and he 502 00:34:36,160 --> 00:34:40,000 probably doesn't mean to maybe he's made a mistake with it, but we've got to be careful. I'm going 503 00:34:40,000 --> 00:34:43,600 with Howard putting things out there because I really like him. We're still, I'm still excited 504 00:34:43,600 --> 00:34:47,600 to go to his conference. I'm going to be there champion the way like he's a, I think he's a 505 00:34:47,600 --> 00:34:54,240 great guy. I love him. And I hope that he optimizes this because that's that type of thing that people, 506 00:34:54,240 --> 00:34:59,840 it's hard not to say like, wow, like that's an evil move. You made me buy this. You know, when, 507 00:34:59,840 --> 00:35:04,640 let me share this tab. I didn't do that. There we go. So here's that offer, 197 dollars. And it's 508 00:35:04,640 --> 00:35:10,640 like, man, if he optimized this, right, to where it had a legitimate sense of scarcity, 509 00:35:10,640 --> 00:35:15,920 then now he's not throwing his reputation to the bus, but he's making sure that his user experience 510 00:35:15,920 --> 00:35:22,480 is truly authentic. And so I'm just like dying to read this book because that's, that's those are 511 00:35:22,480 --> 00:35:28,400 the principles I want to keep building on. But here's why. There's 8000 ratings on this book and 512 00:35:28,400 --> 00:35:35,840 how to build habit forming products. If you can turn your product into a healthy habit, there we go, 513 00:35:35,840 --> 00:35:43,120 we got it. We're good to go. So then you can allow people to start, you know, adopting a way of life 514 00:35:44,080 --> 00:35:49,280 more than, you know, a product itself or more than just a system. They're actually making a 515 00:35:49,280 --> 00:35:55,680 behavioral change. And so the concept of I was like, Oh, my goodness, this is gamification, but not 516 00:35:55,680 --> 00:36:00,320 based on, again, less than games, but based on again, a little bit of a higher principle, my opinion 517 00:36:00,320 --> 00:36:04,960 of the habit, maybe they're not maybe they go hand in hand. I like being playful too. But my mind 518 00:36:04,960 --> 00:36:10,160 is now racing things to you. So I appreciate, I appreciate that a lot. 100%. You're going to love 519 00:36:10,160 --> 00:36:13,280 it. I already have a feeling you're going to read through it. And you're like, Ooh, what do I want 520 00:36:13,280 --> 00:36:17,360 to play with an employee every five minutes? You're seeing, like, that's me and reading. I'm 521 00:36:17,360 --> 00:36:22,480 like, I take forever because I'm consuming it, but I almost like memorize the book and the process. 522 00:36:22,480 --> 00:36:26,400 When I've been going back and rereading, because that was one thing I learned recently is like 523 00:36:26,400 --> 00:36:29,440 taking the first like read the first three chapters, then I'll go back and read the same three 524 00:36:29,440 --> 00:36:34,160 chapters again before I even move on. And then I'll reread it. So yeah, there's certain ones. So 525 00:36:34,160 --> 00:36:39,120 once like I have friends that read tons of books, and I'm just like me, no slower. And I'm like, 526 00:36:39,120 --> 00:36:43,600 what's the one specific thing that I want to learn right now? And how do I take action and 527 00:36:43,600 --> 00:36:49,200 implement on it? And it's so much fun. I love it. Yeah, I take notes as they read or also audio clips 528 00:36:49,200 --> 00:36:54,880 for my team also delicate books, right? And allow them to read it and then share back the recap with 529 00:36:54,880 --> 00:37:01,520 me of what how it applies to us. And so there's a lot of ways we can consume the information. Now, 530 00:37:01,520 --> 00:37:06,560 back to the ethical offers was just planning with Ashley of the tail publishing. And she's 531 00:37:06,560 --> 00:37:11,680 absolutely amazing. She's one of my best students of all time to become an entrepreneur. And 532 00:37:12,240 --> 00:37:18,800 we're talking about this ethics of scarcity as well. And she said, Oh, like, like Amazon has 533 00:37:18,800 --> 00:37:24,160 a great system in place. And she started teaching me about how Amazon for their books, caps your 534 00:37:24,160 --> 00:37:31,120 ability to provide discounts for certain periods in certain ways. And I was like, Oh, my gosh, 535 00:37:31,120 --> 00:37:35,040 like that's the model. That's the model I've been I've been missing and wanting. And so 536 00:37:35,040 --> 00:37:40,080 we're creating this thing called powerfully ethical scarcity. And we're going to take and why it's 537 00:37:40,080 --> 00:37:44,960 not because Amazon's not evil, I don't I don't get in the whole good versus evil battles. But 538 00:37:44,960 --> 00:37:51,600 it's because they're so regulated at that level, they've created a model that has been tested with 539 00:37:51,600 --> 00:37:57,520 hundreds of millions about billions of dollars of user experience to know that this is a scarcity 540 00:37:57,520 --> 00:38:03,680 play that people will appreciate and that they're used to, which again, if you can, if you can build 541 00:38:03,680 --> 00:38:08,240 that model into what you do, now you're, you're building with the best of them, so to speak. 542 00:38:08,240 --> 00:38:12,160 But if we can take that and one up it, even better, I mean, that's what I look like. All right, 543 00:38:12,160 --> 00:38:17,120 can I take that concept and then improvise it, you know, optimize it to move to the next level? 544 00:38:17,120 --> 00:38:21,040 Like, awesome. So you're going to be one of those secret weapon people that I turned to. And I'm 545 00:38:21,040 --> 00:38:25,520 like, Hey, Heather, how do I, you know, what would you do to this? What would you do to improve it? 546 00:38:25,520 --> 00:38:30,000 Is that fair? Oh, that's 100% fair. I'm so I love playing. I'm like, to me, I'm like, that's 547 00:38:30,000 --> 00:38:33,680 what I put on my head. I'm like, I sit there and I just geek out. And but one thing, and this is 548 00:38:33,680 --> 00:38:37,520 like with anything, and when it comes to scarcity and like what you said, it's like what feels good, 549 00:38:37,520 --> 00:38:41,120 right? Like for you, what you saw when you were able to still get the same thing, although it was 550 00:38:41,120 --> 00:38:46,880 past 72 hours, like how did that, that made you feel some kind of way? I don't want to say fun thing. 551 00:38:47,760 --> 00:38:52,320 So for me, like, and this is where everybody has their own thing, like, and I've had conversations 552 00:38:52,320 --> 00:38:56,560 with individuals where they've asked me, they're like, do you discount? I'm like, I don't, I don't 553 00:38:56,560 --> 00:39:04,560 ever ever discount. But what I do is provide. So what I found that feels good for me is, because 554 00:39:04,560 --> 00:39:07,840 especially there's people that like to pay in full. And if they pay in full, they're like, 555 00:39:07,840 --> 00:39:11,520 what's the added value? Do I get a discount? And that's when I really had to sit with it and be 556 00:39:11,520 --> 00:39:16,080 like, what does that feel like for me? But also, what does that feel like for them? Like, is my 557 00:39:16,080 --> 00:39:21,760 services not good as much if they pay in full what they're delivering? So what I felt gave the most 558 00:39:21,760 --> 00:39:25,600 sense. And this is where you get to play with it as a business owner is instead of discounting, 559 00:39:25,600 --> 00:39:32,480 I give them more time in the container. Add value. Yes, I give them additional time and where we 560 00:39:32,480 --> 00:39:37,360 can work on additional things, right? And instead of like to be like that. So it's just however it 561 00:39:37,360 --> 00:39:41,360 plays out. But I feel you on the same way. So it's like for me, and like when I'm talking about 562 00:39:41,360 --> 00:39:46,400 marketing last minute stuff, like, you really have to sit with what feels good. But I am excited to 563 00:39:46,400 --> 00:39:50,240 geek out on the Amazon stuff, because I haven't been able to play with that. And I've been looking at 564 00:39:50,240 --> 00:39:55,600 writing a book. So at some point, that's going to happen. And looking at the different things, 565 00:39:55,600 --> 00:40:01,280 right? It's always like, what's the next logical step, right? So then it's looking at that when 566 00:40:01,280 --> 00:40:05,920 you reach that point. But I would love to geek out on that and take a look at the flow 100%. 567 00:40:05,920 --> 00:40:12,000 Cool. Awesome. Oh, we will. I'll absolutely be excited to have you. I hope that there's an 568 00:40:12,000 --> 00:40:16,640 opportunity if you have a community to by all means, let us let us know about that. We do have 569 00:40:16,640 --> 00:40:23,280 one called first class businesses. We just started putting the true value together for that. There's 570 00:40:23,280 --> 00:40:30,720 about 60 members right now. So it's baby. I've started stop sort of stop shifted. And we just 571 00:40:30,720 --> 00:40:36,480 weren't at the point where we knew enough about the principles of rules for community. Priya 572 00:40:36,480 --> 00:40:43,760 Parker, thank you. Right. Awesome with that. And we just we just didn't have I didn't have the full 573 00:40:43,760 --> 00:40:47,680 capacity to understand the type of value that was necessary to pull that together in a way where 574 00:40:47,680 --> 00:40:52,640 people could interact in a way that was beneficial for everybody. And so we're striving to build that. 575 00:40:52,640 --> 00:40:57,280 And, you know, if you if you want to join us in there, awesome. I know we'll be distributing 576 00:40:57,280 --> 00:41:01,520 that episode in there. So it's also great for you to get to know people on there. And I interviewed 577 00:41:01,520 --> 00:41:05,600 Pooley yesterday, we do the same thing for business, like our business models are almost 578 00:41:05,600 --> 00:41:10,800 identical. And, you know, and she for a minute was like, Oh, are we getting away? I was like, 579 00:41:10,800 --> 00:41:15,760 no, I was like, if people want to work with you, that's phenomenal. Like, if you make somebody a 580 00:41:15,760 --> 00:41:21,120 billion dollars and they want to make room for us as a subcontractor, like fantastic. Right. If we 581 00:41:21,120 --> 00:41:24,960 want to work with somebody we want to bring you in like fantastic. It's, I don't have a sense of 582 00:41:24,960 --> 00:41:31,200 like competitors in the world. I love to compete. But it's got to be healthy, you know, like we'll 583 00:41:31,200 --> 00:41:35,680 be friends in the process, you know, otherwise, like I don't want to be around you. So Heather, 584 00:41:35,680 --> 00:41:39,760 thank you for so much for being here for blessings with your time. And, you know, we'll 585 00:41:39,760 --> 00:41:43,600 of course stay in touch. Anybody who wants to reach out to Heather, Facebook is the best place 586 00:41:43,600 --> 00:41:48,240 to reach out to her. She said, I'm sure you've seen her on LinkedIn as well. So your platform of 587 00:41:48,240 --> 00:41:51,840 choice from a customer experience standpoint, I'm sure that also matters. And then of course, 588 00:41:51,840 --> 00:41:56,880 you can opt in and get that eight email sequence. It can do wonders when you optimize your phone 589 00:41:56,880 --> 00:42:01,520 in a way that nurtures people forward and allows them to, you know, really connect with your brand 590 00:42:01,520 --> 00:42:04,880 before they get to meet you. So Heather, thank you for teaching us all that you did and Vision 591 00:42:04,880 --> 00:42:13,360 Pros. Have a fantastic time building this week. We will see you on the next episode. Bye bye.