1 00:00:00,000 --> 00:00:04,160 Hey, hey, what's up Vision Pros and welcome in. 2 00:00:04,160 --> 00:00:07,280 I'm your host, Jackson Callum, founder of First Class Business. 3 00:00:07,280 --> 00:00:09,840 I'm so excited to announce our guest today. 4 00:00:09,840 --> 00:00:14,760 I'm actually quite jittery about this because I've looked up to Amber for such a long time. 5 00:00:14,760 --> 00:00:18,240 Amber Bill-Hauer, as you see at the bottom of the screen there, is the CEO and founder 6 00:00:18,240 --> 00:00:20,760 of No Guts, No Glory Enterprises. 7 00:00:20,760 --> 00:00:24,960 She's launched tons of books for people like Mark Victor Hansen, Brendan Bershard, who's 8 00:00:24,960 --> 00:00:29,520 known as one of the best consultants in the world, Whitney Johnson, Les Brown, who's also 9 00:00:29,520 --> 00:00:32,880 constantly topping the number one speaker in the world spot. 10 00:00:32,880 --> 00:00:36,120 She has become a friend of mine, which I'm super grateful for. 11 00:00:36,120 --> 00:00:39,560 I've been studying her brand for like, I don't know, I want to say a year and a half. 12 00:00:39,560 --> 00:00:43,000 I've been deeply studying it, looking like, all right, how can we be more like Amber? 13 00:00:43,000 --> 00:00:44,240 How can we do things? 14 00:00:44,240 --> 00:00:48,260 How can we bump this up to make it more like what she's doing because she's just somebody 15 00:00:48,260 --> 00:00:51,640 worth modeling in the world because of how she shows up and how she performs? 16 00:00:51,640 --> 00:00:54,880 I'm going to bring her on in just a minute, but I also want to give a shout out to our 17 00:00:54,880 --> 00:00:55,880 sponsors. 18 00:00:55,880 --> 00:00:57,240 We've got Epiphany with Rick Meekins. 19 00:00:57,240 --> 00:00:58,840 I highly recommend talking to him. 20 00:00:58,840 --> 00:01:03,320 If you've got a brand that needs operational scale and systems built in the background 21 00:01:03,320 --> 00:01:06,840 and you want to see somebody put together an amazing proposal, I highly recommend Rick 22 00:01:06,840 --> 00:01:07,840 Meekins. 23 00:01:07,840 --> 00:01:11,080 He's a great friend of mine or a brother from another mother, ablehealth.us as well. 24 00:01:11,080 --> 00:01:15,640 If you're looking to amplify your health, find supplements that align with what you 25 00:01:15,640 --> 00:01:16,640 need exactly. 26 00:01:16,640 --> 00:01:20,200 And you just, maybe you don't have the ability to visit a naturopath. 27 00:01:20,200 --> 00:01:23,120 Maybe you don't want to go into their offices all the time, then go check out what we're 28 00:01:23,120 --> 00:01:24,120 doing at ablehealth.us. 29 00:01:24,120 --> 00:01:28,000 Feel free to reach out to Dr. Seth Yates as well and catch the full vision of what 30 00:01:28,000 --> 00:01:29,000 we're up to. 31 00:01:29,000 --> 00:01:30,640 It's quite amazing what he's built. 32 00:01:30,640 --> 00:01:34,600 And of course, if you have the ability to give back, please get back to the water project. 33 00:01:34,600 --> 00:01:38,280 They're helping people find access to clean water, something that you and I probably take 34 00:01:38,280 --> 00:01:42,120 for granted and just get right from our kitchen sink if we really want it to. 35 00:01:42,120 --> 00:01:45,960 Now you might say that's not great water, but go try and drink the water that some of 36 00:01:45,960 --> 00:01:48,200 these people have to drink in foreign countries. 37 00:01:48,200 --> 00:01:51,320 The least we can do is give a dollar to that and help people out. 38 00:01:51,320 --> 00:01:54,240 It's something that, it should make you feel good and it's certainly something that could 39 00:01:54,240 --> 00:01:55,240 save somebody's life. 40 00:01:55,240 --> 00:01:56,560 So please check that out. 41 00:01:56,560 --> 00:02:00,240 Now, some of the things we might talk about with Amber include how she got some of her 42 00:02:00,240 --> 00:02:05,680 clients on stages of more than 15,000 people as well as how she helped them get speaking 43 00:02:05,680 --> 00:02:11,560 fees, meaning get paid to speak for more than $40,000 for that one speaking engagement. 44 00:02:11,560 --> 00:02:12,560 We might dive into that. 45 00:02:12,560 --> 00:02:16,400 If we don't, make sure to connect with her afterwards and check her brand out. 46 00:02:16,400 --> 00:02:19,140 We'll have the link in the show notes as well. 47 00:02:19,140 --> 00:02:23,680 So without further ado, I'm going to ring Amber on and Amber, I'm just so happy that 48 00:02:23,680 --> 00:02:24,680 you joined us today. 49 00:02:24,680 --> 00:02:25,680 It's good to see you. 50 00:02:25,680 --> 00:02:28,800 I'm going to make a girl blush, don't you? 51 00:02:28,800 --> 00:02:29,800 When it's you, yes. 52 00:02:29,800 --> 00:02:32,120 I apparently got that down now. 53 00:02:32,120 --> 00:02:33,120 So how are you? 54 00:02:33,120 --> 00:02:35,160 I just really appreciate being here. 55 00:02:35,160 --> 00:02:40,520 Jackson is all about giving value to the world and that is so apparent in every single venture 56 00:02:40,520 --> 00:02:42,880 that he does, every conversation that he has. 57 00:02:42,880 --> 00:02:46,440 And so it just, our core values very much align in that way. 58 00:02:46,440 --> 00:02:48,920 So I'm happy to be here very much. 59 00:02:48,920 --> 00:02:49,920 Awesome. 60 00:02:49,920 --> 00:02:50,920 Awesome. 61 00:02:50,920 --> 00:02:53,920 Well, let's dive right into question number one. 62 00:02:53,920 --> 00:02:57,080 And so in 15 seconds, what's your vision? 63 00:02:57,080 --> 00:03:01,920 Well, I think the future of business is really in creating collectives. 64 00:03:01,920 --> 00:03:03,560 I believe we're better together. 65 00:03:03,560 --> 00:03:07,560 And so I'm really interested in collaborating joint ventures. 66 00:03:07,560 --> 00:03:11,160 The other thing I would say is developing meaningful connection in every way I can. 67 00:03:11,160 --> 00:03:12,160 Those two things. 68 00:03:12,160 --> 00:03:13,160 I love that. 69 00:03:13,160 --> 00:03:15,600 So community is a big thing for you in that, in that case. 70 00:03:15,600 --> 00:03:17,920 Community connection, cause giving back. 71 00:03:17,920 --> 00:03:18,920 Absolutely. 72 00:03:18,920 --> 00:03:19,920 I love it. 73 00:03:19,920 --> 00:03:20,920 Okay. 74 00:03:20,920 --> 00:03:21,920 Cool. 75 00:03:21,920 --> 00:03:25,400 So I think that's as well, most of you are, well, I think all of you are tuning in virtually 76 00:03:25,400 --> 00:03:26,560 in some capacity. 77 00:03:26,560 --> 00:03:30,480 So you know, it's, it's really cool how the world has given us technologies where we can 78 00:03:30,480 --> 00:03:34,640 connect with people who aren't necessarily our next door neighbor and gives us access 79 00:03:34,640 --> 00:03:38,120 to find people that align more with our missions. 80 00:03:38,120 --> 00:03:45,640 So in 30 seconds, I know, I know that Amber's got 30 minutes. 81 00:03:45,640 --> 00:03:46,640 We got to take it. 82 00:03:46,640 --> 00:03:47,640 No, I'm just kidding. 83 00:03:47,640 --> 00:03:50,840 We want to make sure that of course these, everybody's listening and we want you guys 84 00:03:50,840 --> 00:03:52,720 to get as much out of this as possible too. 85 00:03:52,720 --> 00:03:54,520 So what's your vision for those that you serve? 86 00:03:54,520 --> 00:03:59,960 Well, I really work with people who are thought leaders who want to help humanity and whatever 87 00:03:59,960 --> 00:04:01,840 message is coming through for them. 88 00:04:01,840 --> 00:04:06,000 So for me, I just want them to really be, do have it all. 89 00:04:06,000 --> 00:04:11,040 And through my work of building brands, building platforms, building businesses, building influence, 90 00:04:11,040 --> 00:04:14,920 I want them to know their highest and fullest potential through their business. 91 00:04:14,920 --> 00:04:15,920 I love that. 92 00:04:15,920 --> 00:04:18,120 They're highest and their fullest potential. 93 00:04:18,120 --> 00:04:20,120 So that kind of goes right into the next one. 94 00:04:20,120 --> 00:04:24,200 What powerful lesson can these, can visionaries who are listening in right now learn from 95 00:04:24,200 --> 00:04:27,040 your experience about finding and fulfilling that potential? 96 00:04:27,040 --> 00:04:33,120 Well, I think you have to lean into what is difficult, difficult feelings, difficult conversations, 97 00:04:33,120 --> 00:04:34,960 difficult life experiences. 98 00:04:34,960 --> 00:04:38,600 My mom used to say to me all the time growing up, no guts, no glory. 99 00:04:38,600 --> 00:04:39,600 Right. 100 00:04:39,600 --> 00:04:43,880 You mentioned that ultimately became the company's name, which is NGNG. 101 00:04:43,880 --> 00:04:49,840 And so I'm really a believer that it takes courage to know your fullest potential. 102 00:04:49,840 --> 00:04:56,400 Because I really am a big believer in getting scrappy and being vulnerable and getting intimate 103 00:04:56,400 --> 00:05:03,640 and having deep conversation and just being honest with oneself, not hiding, not avoiding, 104 00:05:03,640 --> 00:05:08,440 because that is where like the truth lives and out of truth becomes infinite possibility. 105 00:05:08,440 --> 00:05:09,440 I love it. 106 00:05:09,440 --> 00:05:12,840 And so there's different levels of entrepreneurs out there. 107 00:05:12,840 --> 00:05:15,680 There's those who are just beginning as those who've been at it for a while. 108 00:05:15,680 --> 00:05:19,540 There's those who have a super small team and those who have massive teams. 109 00:05:19,540 --> 00:05:21,240 So who should listen? 110 00:05:21,240 --> 00:05:22,480 Why should they listen to you? 111 00:05:22,480 --> 00:05:23,880 And what are they going to get out today show? 112 00:05:23,880 --> 00:05:28,400 I think everybody should listen because I'm somebody who is going to put it all on the 113 00:05:28,400 --> 00:05:29,400 line. 114 00:05:29,400 --> 00:05:30,400 Right. 115 00:05:30,400 --> 00:05:31,400 There's there's nothing. 116 00:05:31,400 --> 00:05:32,480 I'm not here for egoic reasons. 117 00:05:32,480 --> 00:05:34,240 I'm here to serve. 118 00:05:34,240 --> 00:05:39,120 And so I think anytime you're in front of somebody who has that that belief and that they're 119 00:05:39,120 --> 00:05:43,640 exuding that, I think you should be paying attention because there's all sort of nuances 120 00:05:43,640 --> 00:05:48,760 and details within that that can really shift and transform your own experience. 121 00:05:48,760 --> 00:05:50,240 What are you going to get out of today's show? 122 00:05:50,240 --> 00:05:55,680 I mean, I am hard to say it depends on what Jackson asked me, but I think you're going 123 00:05:55,680 --> 00:05:57,800 to find camaraderie. 124 00:05:57,800 --> 00:06:00,960 I think you're going to find that it builds your confidence. 125 00:06:00,960 --> 00:06:04,640 I think that it's going to give you something really tangible and tactical that you can 126 00:06:04,640 --> 00:06:10,640 move forward with because this is how I show up in all of my speeches and all of my interactions. 127 00:06:10,640 --> 00:06:11,640 I love it. 128 00:06:11,640 --> 00:06:12,640 So you did. 129 00:06:12,640 --> 00:06:15,520 You said, you know, something you talked about how it really depends on what questions 130 00:06:15,520 --> 00:06:16,520 I ask you. 131 00:06:16,520 --> 00:06:20,240 That same is that same thing is true for anybody who meets you in life. 132 00:06:20,240 --> 00:06:21,240 Right? 133 00:06:21,240 --> 00:06:22,240 That is so true. 134 00:06:22,240 --> 00:06:23,240 Yeah. 135 00:06:23,240 --> 00:06:27,920 If they don't ask the right question, they're not going to get the right answers. 136 00:06:27,920 --> 00:06:32,880 And so you talked about leaning into what is difficult and there's different stages, 137 00:06:32,880 --> 00:06:33,880 right? 138 00:06:33,880 --> 00:06:38,000 There's like the person who's kind of scared to lean in and they're just barely starting 139 00:06:38,000 --> 00:06:39,080 to get out of their comfort zone. 140 00:06:39,080 --> 00:06:41,920 And there's people who are like, whoa, ready to go. 141 00:06:41,920 --> 00:06:46,500 You know, we're jumping off the cliff to figure out what's difficult into the water, 142 00:06:46,500 --> 00:06:49,120 which route do you feel inspired to talk about first? 143 00:06:49,120 --> 00:06:54,360 Well, I think you know me well enough by now that I'll go anywhere in the conversation. 144 00:06:54,360 --> 00:06:55,360 And I go deep. 145 00:06:55,360 --> 00:06:56,360 Let's go deep. 146 00:06:56,360 --> 00:06:59,160 I'm going to challenge people and go to Google for the basics. 147 00:06:59,160 --> 00:07:01,360 Let me show you what it looks like to go deep. 148 00:07:01,360 --> 00:07:02,360 Okay. 149 00:07:02,360 --> 00:07:03,360 I'm loving it. 150 00:07:03,360 --> 00:07:04,360 Let's hear it. 151 00:07:04,360 --> 00:07:08,080 No, I'm just saying I'm going to have to show you real time because if we're going 152 00:07:08,080 --> 00:07:12,520 deep, I'll show you how to do it by surely going there with you on this conversation. 153 00:07:12,520 --> 00:07:13,520 That's all. 154 00:07:13,520 --> 00:07:14,520 Oh, sweet. 155 00:07:14,520 --> 00:07:15,520 For sure. 156 00:07:15,520 --> 00:07:22,160 So when you talk about leaning into what's difficult, what elements of life are you referring 157 00:07:22,160 --> 00:07:23,160 to? 158 00:07:23,160 --> 00:07:24,160 What do you lean into? 159 00:07:24,160 --> 00:07:25,160 What are some examples? 160 00:07:25,160 --> 00:07:26,160 Oh, everything. 161 00:07:26,160 --> 00:07:30,800 You know, when you're leaning into a difficult conversation with a team member and you know 162 00:07:30,800 --> 00:07:35,400 that there's a lot on the line, they might leave, they might stay, you know, the ramifications 163 00:07:35,400 --> 00:07:41,440 of those decisions with your team or when it's with a client, leaning into a difficult 164 00:07:41,440 --> 00:07:46,800 challenging when somebody like a client is coming to you and they are really craving your 165 00:07:46,800 --> 00:07:52,320 highest and best strategy in that moment, leaning into yourself and trusting your abilities. 166 00:07:52,320 --> 00:07:59,240 I can think about relationships, you know, where you're leaning in and sharing your deepest 167 00:07:59,240 --> 00:08:03,560 self with somebody and you're really hoping that they take that responsibly, that they're 168 00:08:03,560 --> 00:08:10,280 not going to manipulate you, but they're actually going to open you up and encourage you. 169 00:08:10,280 --> 00:08:12,680 Challenges with your children, challenges with your parents. 170 00:08:12,680 --> 00:08:16,320 I mean, like literally being a human being is epically difficult. 171 00:08:16,320 --> 00:08:17,320 Right? 172 00:08:17,320 --> 00:08:19,240 It is unbelievable. 173 00:08:19,240 --> 00:08:23,080 It's so much more different than anything I ever thought it could be when I was growing 174 00:08:23,080 --> 00:08:24,080 up. 175 00:08:24,080 --> 00:08:29,160 So I think that in most moments in life, Jackson, I feel like I'm leaning into something even 176 00:08:29,160 --> 00:08:31,560 let's scale it back for a minute. 177 00:08:31,560 --> 00:08:36,640 The difficulty of writing a book, the difficulty of doing a live podcast, the difficulty of 178 00:08:36,640 --> 00:08:41,960 recording yourself on video or doing a photo shoot, any moment is an opportunity to expose 179 00:08:41,960 --> 00:08:46,920 ourselves and that is freaking scary because what if people don't like us or what if we 180 00:08:46,920 --> 00:08:48,480 don't like ourselves? 181 00:08:48,480 --> 00:08:50,640 What if we don't like our, what's coming up? 182 00:08:50,640 --> 00:08:54,560 I mean, so every moment is an opportunity to lean in honestly. 183 00:08:54,560 --> 00:08:55,960 Yeah, you nailed it. 184 00:08:55,960 --> 00:08:56,960 Absolutely. 185 00:08:56,960 --> 00:09:01,320 So you mentioned some of the lighter things like writing a book and I about wanted to cry. 186 00:09:01,320 --> 00:09:04,320 It's like, that's not what I wanted. 187 00:09:04,320 --> 00:09:07,040 It is so hard. 188 00:09:07,040 --> 00:09:08,920 It is so hard. 189 00:09:08,920 --> 00:09:12,640 You know, and then like when, you know, the other day, somebody said my new hair. 190 00:09:12,640 --> 00:09:17,000 So like, what are you trying to do that Albert Einstein look and, and my younger self, I 191 00:09:17,000 --> 00:09:23,040 would have been horrified and been like, and I'm like, you know, now, now I've been hitting 192 00:09:23,040 --> 00:09:28,240 the face many times now by lines like that, you know, like years teach you that, okay, 193 00:09:28,240 --> 00:09:30,480 you're going to have critics out there. 194 00:09:30,480 --> 00:09:34,520 You know, and, and when you have critics, you also got to find people who are able to 195 00:09:34,520 --> 00:09:36,640 be friends and build you up too. 196 00:09:36,640 --> 00:09:42,180 So what did, what did you do in your early days to build a community of support? 197 00:09:42,180 --> 00:09:47,080 And if somebody is lacking that shifting gears completely, what can somebody do to start building 198 00:09:47,080 --> 00:09:48,680 a community for themselves now? 199 00:09:48,680 --> 00:09:54,880 Well, I will say that it took me a really long time to build community because when 200 00:09:54,880 --> 00:10:02,120 I was starting out, my, I had an older sister and she overshadowed me and it's not, I'm 201 00:10:02,120 --> 00:10:03,480 not saying that as a victim. 202 00:10:03,480 --> 00:10:08,160 It actually gave me a bunch of superpowers and strengths that I'm thankful for. 203 00:10:08,160 --> 00:10:13,760 But when we were in a room together, you know, it was all about Kimberly. 204 00:10:13,760 --> 00:10:16,920 And so I became sort of more of the observer. 205 00:10:16,920 --> 00:10:18,040 I was the quiet one. 206 00:10:18,040 --> 00:10:20,400 I didn't contribute much. 207 00:10:20,400 --> 00:10:26,520 And then when I went into a school environment, I really didn't have a lot of friends. 208 00:10:26,520 --> 00:10:29,720 I didn't understand how to put myself out there. 209 00:10:29,720 --> 00:10:31,880 And it's not like they teach you that in school. 210 00:10:31,880 --> 00:10:35,680 And so I was just the quiet observer in school as well. 211 00:10:35,680 --> 00:10:39,520 And then when I moved into high school, still had a hard time finding friends. 212 00:10:39,520 --> 00:10:42,080 And so I started getting bullied. 213 00:10:42,080 --> 00:10:45,320 And I just really never got, got it. 214 00:10:45,320 --> 00:10:46,920 I didn't know how to be social. 215 00:10:46,920 --> 00:10:49,760 And so I felt very lost in the world. 216 00:10:49,760 --> 00:10:51,800 I didn't know my place in the world. 217 00:10:51,800 --> 00:10:58,760 And it was really when I turned 18, I started going to college and I got a job selling Cutco 218 00:10:58,760 --> 00:11:02,240 Cutlery, which is high-end kitchen knives. 219 00:11:02,240 --> 00:11:07,360 And this is really unlike me to have ever taken on a job like this. 220 00:11:07,360 --> 00:11:12,040 I was working in restaurants, you know, like I was happy to be the busser that nobody paid 221 00:11:12,040 --> 00:11:13,040 attention to. 222 00:11:13,040 --> 00:11:19,040 But when I was in Cutco, they just had a really great opportunity for college students. 223 00:11:19,040 --> 00:11:20,480 So I did it for a summer. 224 00:11:20,480 --> 00:11:24,080 It turns out I did it really well because I just followed their training. 225 00:11:24,080 --> 00:11:28,960 And slowly piece by piece, that company really opened something up in me that I didn't even 226 00:11:28,960 --> 00:11:29,960 know was in me. 227 00:11:29,960 --> 00:11:35,640 And it was that ability to be more social and to learn for the first time what it was 228 00:11:35,640 --> 00:11:42,560 like to be well-liked and where people wanted to have me over and prop me up and spend time 229 00:11:42,560 --> 00:11:43,560 with me. 230 00:11:43,560 --> 00:11:44,920 And it was just a very new experience. 231 00:11:44,920 --> 00:11:47,120 And that happened in my early 20s, man. 232 00:11:47,120 --> 00:11:49,200 I'm still like late bloomer here. 233 00:11:49,200 --> 00:11:54,000 But that was really valuable for me to see that, okay, now I'm starting to understand 234 00:11:54,000 --> 00:11:56,360 the game of life here a little bit more. 235 00:11:56,360 --> 00:12:01,080 And then when I left Cutco, I had to apply those rules like in the world. 236 00:12:01,080 --> 00:12:04,280 And so starting my company was really helpful. 237 00:12:04,280 --> 00:12:07,040 I started doing more speaking, podcasting. 238 00:12:07,040 --> 00:12:12,960 And I would say to answer your question finally, where I would recommend other people is just 239 00:12:12,960 --> 00:12:18,320 be yourself, which is really hard when you feel like you're not well-liked or you don't 240 00:12:18,320 --> 00:12:21,680 know how to be social or you don't know what the next step is. 241 00:12:21,680 --> 00:12:28,400 But truly, when you are just fully authentically yourself in all of your glory and all of your 242 00:12:28,400 --> 00:12:34,440 flaws, what happens is you drop your guard and you sort of open up in a way that people 243 00:12:34,440 --> 00:12:35,440 trust. 244 00:12:35,440 --> 00:12:37,520 It's natural, it's intuitive. 245 00:12:37,520 --> 00:12:42,360 I think I can trust this person because it doesn't seem like they have a shield up or 246 00:12:42,360 --> 00:12:46,240 they're hiding or they're all about ego or they're trying to get something from me. 247 00:12:46,240 --> 00:12:48,080 They're just being present. 248 00:12:48,080 --> 00:12:53,800 And when people observe that behavior, especially this day and age when we don't know what everybody's 249 00:12:53,800 --> 00:12:57,960 strategy is or what they're trying to get out of us, when somebody is just authentically 250 00:12:57,960 --> 00:13:01,400 themselves, we trust them, we feel like we can connect with them. 251 00:13:01,400 --> 00:13:06,040 And also when you are just being yourself, you are speaking in the language of your core 252 00:13:06,040 --> 00:13:09,480 values, the things that matter to you the most. 253 00:13:09,480 --> 00:13:16,360 And so if I start talking about valuing family, I know that Jackson also values family. 254 00:13:16,360 --> 00:13:21,360 So now we're engaged in connection and it's deep and it's meaningful and we jive there. 255 00:13:21,360 --> 00:13:27,560 But if I start talking about mountain climbing and Jackson doesn't value outdoor activities 256 00:13:27,560 --> 00:13:30,880 in that way, then all of a sudden we're going to feel a disconnect and we're going to feel 257 00:13:30,880 --> 00:13:34,560 like we're parting ways a little bit in the conversation. 258 00:13:34,560 --> 00:13:40,560 So being yourself, speaking in the language of your values is really important for creating 259 00:13:40,560 --> 00:13:43,640 genuine meaningful connection. 260 00:13:43,640 --> 00:13:47,560 And out of genuine and meaningful connection, everything is possible, like I already said. 261 00:13:47,560 --> 00:13:51,360 So that's truly where the work begins is it's with you. 262 00:13:51,360 --> 00:13:52,360 It's with yourself. 263 00:13:52,360 --> 00:13:53,360 I love that. 264 00:13:53,360 --> 00:13:54,360 I think that's great. 265 00:13:54,360 --> 00:13:58,840 That's a big reason why we have the Passion Pro program on our end. 266 00:13:58,840 --> 00:14:04,000 And I meet a lot of entrepreneurs, I'm sure you do too, that aren't fully aligned with 267 00:14:04,000 --> 00:14:05,000 what they're meant to do. 268 00:14:05,000 --> 00:14:06,000 You know, 269 00:14:06,000 --> 00:14:07,520 Very few people are aligned. 270 00:14:07,520 --> 00:14:08,520 Very few. 271 00:14:08,520 --> 00:14:10,080 I talk to people all day, every day. 272 00:14:10,080 --> 00:14:11,680 I mean, I'm back to back Jackson. 273 00:14:11,680 --> 00:14:15,440 I mean, yesterday, I think I had 12 calls back to back to back. 274 00:14:15,440 --> 00:14:19,240 And very few people are aligned. 275 00:14:19,240 --> 00:14:22,400 I'm just going to tell you that right now because we're trying to fit in and we have 276 00:14:22,400 --> 00:14:24,920 insecurities that we haven't dealt with. 277 00:14:24,920 --> 00:14:26,880 So we're all doing the best that we can. 278 00:14:26,880 --> 00:14:31,080 But I think a lot of people don't realize how much of a wall they have up because they've 279 00:14:31,080 --> 00:14:33,640 been hurt before and they don't want to get hurt again. 280 00:14:33,640 --> 00:14:36,760 And you have your walls up, you're not connecting with people. 281 00:14:36,760 --> 00:14:37,760 That's correct. 282 00:14:37,760 --> 00:14:41,560 And so whether, you know, it's the latest vape shop on the corner or somebody opening 283 00:14:41,560 --> 00:14:45,120 a restaurant just because they think that's what everybody else is doing, you know, like 284 00:14:45,120 --> 00:14:46,560 it's, it's so important. 285 00:14:46,560 --> 00:14:49,960 It's one thing if that's your passion, you know, I don't think the vape thing could 286 00:14:49,960 --> 00:14:53,920 be honestly, but the restaurant thing, you know, there are chefs who go to culinary school 287 00:14:53,920 --> 00:14:57,080 and who absolutely love it and want to launch their restaurants. 288 00:14:57,080 --> 00:15:01,920 But so many people just follow the other trends of what's common in the community and they 289 00:15:01,920 --> 00:15:05,840 lose sight of what's most important and they wonder again, why, why they don't feel that 290 00:15:05,840 --> 00:15:07,800 sense of fulfillment. 291 00:15:07,800 --> 00:15:11,920 And that takes, that takes, like you said, leaning into what's difficult, addressing 292 00:15:11,920 --> 00:15:13,480 it, getting to know yourself really well. 293 00:15:13,480 --> 00:15:15,080 So glad you brought that up. 294 00:15:15,080 --> 00:15:19,360 Amber, in terms of business, you get, you have so much experience. 295 00:15:19,360 --> 00:15:20,880 There's a lot of trends right now. 296 00:15:20,880 --> 00:15:23,040 There's chat GPT coming out. 297 00:15:23,040 --> 00:15:28,880 You know, there's, you can launch a website like that, you know, on your own and you can 298 00:15:28,880 --> 00:15:30,560 go get featured on podcasts. 299 00:15:30,560 --> 00:15:34,880 What are some of the dangers business owners face and what are some of the great opportunities 300 00:15:34,880 --> 00:15:37,120 they should be looking for like right now? 301 00:15:37,120 --> 00:15:38,120 Okay. 302 00:15:38,120 --> 00:15:39,120 You brought it up chat. 303 00:15:39,120 --> 00:15:40,120 Gbt. 304 00:15:40,120 --> 00:15:45,840 I think that the opportunity with that is in becoming more expeditious and whatever 305 00:15:45,840 --> 00:15:51,160 it is that you're doing, you know, if, if chat, Gbt can help me with some of that initial 306 00:15:51,160 --> 00:15:55,120 thinking time, I've noticed that a lot of entrepreneurs, like if they're just looking 307 00:15:55,120 --> 00:15:59,680 at a blank document, it's going to take them forever to do whatever they need to do inside 308 00:15:59,680 --> 00:16:00,680 of that document. 309 00:16:00,680 --> 00:16:05,120 But if there's something on the page, something to get them started, well, then they can riff 310 00:16:05,120 --> 00:16:07,600 and take it from there because they'll be in flow state. 311 00:16:07,600 --> 00:16:12,200 So I would have all entrepreneurs, authors, speakers, et cetera, look at how can we use 312 00:16:12,200 --> 00:16:15,480 chat Gbt to get us into flow state faster. 313 00:16:15,480 --> 00:16:21,920 But the danger is just slapping that chat Gbt content out there because I'm afraid that 314 00:16:21,920 --> 00:16:24,120 people are going to dumb down. 315 00:16:24,120 --> 00:16:29,120 You know, that critical thinking, that creative thinking is really important to success and 316 00:16:29,120 --> 00:16:35,120 speeches and books and positioning and power and influence and parenting and in every way. 317 00:16:35,120 --> 00:16:41,560 So I just don't want people becoming so reliant on a tool like that that all of a sudden they're, 318 00:16:41,560 --> 00:16:43,520 they're dumbing down for lack of better words. 319 00:16:43,520 --> 00:16:45,280 No, I love what you're saying. 320 00:16:45,280 --> 00:16:49,640 I was just talking to my kids about chat Gbt this last week while I had them and I'm actually 321 00:16:49,640 --> 00:16:56,520 getting them into it now because one of my hopes on the flip side of that is that it's 322 00:16:56,520 --> 00:16:59,200 going to teach them to ask better questions. 323 00:16:59,200 --> 00:17:01,120 Oh, I love it for that reason. 324 00:17:01,120 --> 00:17:03,240 I love it for that reason. 325 00:17:03,240 --> 00:17:04,240 Absolutely. 326 00:17:04,240 --> 00:17:09,000 I think that then leads to those like comprehension skills of, you know, like, okay, if I can 327 00:17:09,000 --> 00:17:11,760 ask a better question, you ask her thinking there. 328 00:17:11,760 --> 00:17:12,920 Yeah, right. 329 00:17:12,920 --> 00:17:16,560 But but on the flip side, you know, right, a lot of people want to use it. 330 00:17:16,560 --> 00:17:18,520 So and they don't even read, they don't want to read the answer. 331 00:17:18,520 --> 00:17:20,000 They just want to turn the report in. 332 00:17:20,000 --> 00:17:21,000 Right. 333 00:17:21,000 --> 00:17:23,080 Let me just get this from the chat Gbt. 334 00:17:23,080 --> 00:17:24,880 I'll turn my homework in without looking at it. 335 00:17:24,880 --> 00:17:27,880 I mean, that's what I would have done as a teenager. 336 00:17:27,880 --> 00:17:30,040 Oh, probably for sure. 337 00:17:30,040 --> 00:17:31,360 Like and that's so scary. 338 00:17:31,360 --> 00:17:37,480 And I'm also just concerned about how you can manipulate, you know, chat Gbt. 339 00:17:37,480 --> 00:17:42,720 And so then the spread of misinformation, the loss of original thinking and identity. 340 00:17:42,720 --> 00:17:46,600 I mean, there's a lot of dangers with a tool like this. 341 00:17:46,600 --> 00:17:48,360 There's a lot of dangers everywhere, right? 342 00:17:48,360 --> 00:17:52,000 There's the pro and a con to everything, the yin and the yang of life. 343 00:17:52,000 --> 00:17:56,920 So I'm just hoping that more people use it responsibly to do more good in the world. 344 00:17:56,920 --> 00:18:01,960 And it's going to take the good humans, the good conscious people using it to set that 345 00:18:01,960 --> 00:18:06,120 tone example, you know, faster than the other camp, I'll say. 346 00:18:06,120 --> 00:18:07,120 I believe so. 347 00:18:07,120 --> 00:18:10,840 I've that's why I saw and got from the TED talk that the founder did. 348 00:18:10,840 --> 00:18:14,640 And that's why I was like, okay, I'm going to get my kiddos to learn about this. 349 00:18:14,640 --> 00:18:18,560 Like they're the generation that's going to be shaping, you know, that I would rather 350 00:18:18,560 --> 00:18:20,320 have them helping me shape the program. 351 00:18:20,320 --> 00:18:24,400 I mean, it's not like we, we do a lot with it, but just the exposure, the ability to 352 00:18:24,400 --> 00:18:28,840 start again, asking those questions, getting some answers, review them with me. 353 00:18:28,840 --> 00:18:29,840 Right. 354 00:18:29,840 --> 00:18:33,080 What I don't want to have is they're using that learning it and doing that. 355 00:18:33,080 --> 00:18:34,080 And I have no idea. 356 00:18:34,080 --> 00:18:38,600 You know, that, that can be a super danger to, to your children. 357 00:18:38,600 --> 00:18:42,440 So you, you, by the way, you are a fantastic mom. 358 00:18:42,440 --> 00:18:46,960 And you, you love to, you have a balance about you. 359 00:18:46,960 --> 00:18:48,720 Let's bring some of that into this. 360 00:18:48,720 --> 00:18:53,680 So we're, we're digital entrepreneurs that could be viewed as stuck in a digital world. 361 00:18:53,680 --> 00:18:56,040 Yet you love to go to the cabin. 362 00:18:56,040 --> 00:18:57,040 You love to, to unplug. 363 00:18:57,040 --> 00:18:58,040 Right. 364 00:18:58,040 --> 00:18:59,040 There you go. 365 00:18:59,040 --> 00:19:01,040 You're even there now. 366 00:19:01,040 --> 00:19:07,720 So let's talk about how do you, how do you manage a, an ink 5,000 marketing company and 367 00:19:07,720 --> 00:19:09,440 maintain that balance? 368 00:19:09,440 --> 00:19:10,440 Yeah. 369 00:19:10,440 --> 00:19:13,480 Well, I think it just looks different for everybody. 370 00:19:13,480 --> 00:19:19,840 So for me, it will look like a few days in a row where I am a maniac in my business. 371 00:19:19,840 --> 00:19:24,360 I mean, just yesterday I had calls for 10 and a half hours straight. 372 00:19:24,360 --> 00:19:27,840 I'm a maniac and, and people are like, what the hell do you have for breakfast? 373 00:19:27,840 --> 00:19:33,480 And it's like, probably whatever you have, I, I'm not taking steroids or nothing crazy 374 00:19:33,480 --> 00:19:34,480 happening. 375 00:19:34,480 --> 00:19:39,440 I just been so aligned and I'm so fulfilled by my work and I'm experienced in my work 376 00:19:39,440 --> 00:19:44,520 and I'm attracting in the people who give me energy and so I can just put out there 377 00:19:44,520 --> 00:19:50,000 10 acts of the input probably because of just those different, you know, factors. 378 00:19:50,000 --> 00:19:54,080 But then I am like hard core about taking time off. 379 00:19:54,080 --> 00:19:56,240 And so I'll give you an example. 380 00:19:56,240 --> 00:20:00,400 Like I did just got off of this nine day business trip and I started in Austin. 381 00:20:00,400 --> 00:20:01,400 I went to New Jersey. 382 00:20:01,400 --> 00:20:06,400 I went to New York and back to New Jersey and home and it was packed with all sorts of 383 00:20:06,400 --> 00:20:10,920 masterminds of photo shoots and birthday parties and launch parties and business meetings 384 00:20:10,920 --> 00:20:13,200 and dinner meetings and all the things. 385 00:20:13,200 --> 00:20:18,640 So I was really hardcore in those nine days, but the minute I got home, I shut off my laptop. 386 00:20:18,640 --> 00:20:19,920 I shut off my email. 387 00:20:19,920 --> 00:20:23,920 I shut off my phone, which is hard because when you come back from a trip, what do you 388 00:20:23,920 --> 00:20:24,920 need to do? 389 00:20:24,920 --> 00:20:28,200 You need to catch up on your email and get back to all of your clients. 390 00:20:28,200 --> 00:20:29,280 I did not do that. 391 00:20:29,280 --> 00:20:33,240 I literally took two days and I shut out the world. 392 00:20:33,240 --> 00:20:38,360 I didn't care what was going on and I poured into my son Clay. 393 00:20:38,360 --> 00:20:39,680 We went to the arcade. 394 00:20:39,680 --> 00:20:40,760 We did mini golf. 395 00:20:40,760 --> 00:20:41,760 We went bowling. 396 00:20:41,760 --> 00:20:42,760 We got ice cream. 397 00:20:42,760 --> 00:20:43,760 We got pizza. 398 00:20:43,760 --> 00:20:44,760 We went on a walk. 399 00:20:44,760 --> 00:20:45,760 We did our bikes. 400 00:20:45,760 --> 00:20:46,760 We were reading. 401 00:20:46,760 --> 00:20:49,440 We did everything in those two days. 402 00:20:49,440 --> 00:20:54,280 And it was just all about really being present and connecting with him and making an adventure 403 00:20:54,280 --> 00:20:55,920 and being playful. 404 00:20:55,920 --> 00:20:58,640 So wherever I am, I'm there. 405 00:20:58,640 --> 00:21:00,320 I'm fully present. 406 00:21:00,320 --> 00:21:06,720 I'm fully experiencing this moment and then I go into the next moment in that same way. 407 00:21:06,720 --> 00:21:11,720 And there's something about doing that that almost bends time. 408 00:21:11,720 --> 00:21:17,080 And all of a sudden things start to slow down and you can accomplish so much more, more 409 00:21:17,080 --> 00:21:23,720 connection, more opportunity, more influence, more income, more whatever it is, just because 410 00:21:23,720 --> 00:21:26,120 you were really maximizing that moment. 411 00:21:26,120 --> 00:21:27,840 And that's the way I live my life. 412 00:21:27,840 --> 00:21:28,840 I love that. 413 00:21:28,840 --> 00:21:32,720 So let's go to the superhuman power you have with that. 414 00:21:32,720 --> 00:21:34,640 And that is one of my challenges. 415 00:21:34,640 --> 00:21:37,280 I also love to be present in the moment. 416 00:21:37,280 --> 00:21:41,040 However, sometimes I lose track of time when I'm not present. 417 00:21:41,040 --> 00:21:48,240 So how do you go about making sure that you know when your cutoff is yet not over? 418 00:21:48,240 --> 00:21:53,880 Is it just a matter of practice and time that creates that or there's secrets to how you 419 00:21:53,880 --> 00:21:56,680 make sure that you move forward to the next agenda item? 420 00:21:56,680 --> 00:21:58,280 Well, everything is scheduled. 421 00:21:58,280 --> 00:22:04,080 You know, I mean, I am back to back in those calls, let's say, and we even just experience 422 00:22:04,080 --> 00:22:08,000 that I'm down to the minute and then I'm right there for the next one. 423 00:22:08,000 --> 00:22:14,240 So you know, I do look over at my clock from time to time because I want to make sure that 424 00:22:14,240 --> 00:22:18,520 I'm not too long winded in my answers or that I'm being mindful of the next call that I 425 00:22:18,520 --> 00:22:19,920 have coming up. 426 00:22:19,920 --> 00:22:26,240 I do all of my prep for the day, the night before, and then again, the morning of. 427 00:22:26,240 --> 00:22:31,200 So I'm double back, so at the end of this day, I'll look at all the calls I have tomorrow 428 00:22:31,200 --> 00:22:33,640 and I'll just mentally prepare. 429 00:22:33,640 --> 00:22:37,840 Then in the morning, I'll do it again because there's something about, you know, sleeping 430 00:22:37,840 --> 00:22:40,280 and kind of processing that way. 431 00:22:40,280 --> 00:22:44,240 And so then there's no time in between calls where I'm doing prep. 432 00:22:44,240 --> 00:22:49,780 So I just run with it and I'm in just this amazing flow state all day long, but I'm looking 433 00:22:49,780 --> 00:22:52,960 at the clock to make sure, okay, I know that we're ending at this time. 434 00:22:52,960 --> 00:22:54,880 Okay, now I've got to condense it down. 435 00:22:54,880 --> 00:22:58,000 Now I'm going to give my caller a warning that I'm about to head in. 436 00:22:58,000 --> 00:23:00,240 I've got three more minutes left in the conversation. 437 00:23:00,240 --> 00:23:01,860 What do we want to accomplish? 438 00:23:01,860 --> 00:23:04,040 And I just take control of it. 439 00:23:04,040 --> 00:23:10,800 And so it's discipline, it's awareness, and it's being willing to lead people as to how 440 00:23:10,800 --> 00:23:13,280 much time we have left and what the next steps are. 441 00:23:13,280 --> 00:23:14,920 And then they will just fall in line with that. 442 00:23:14,920 --> 00:23:15,920 They respect that. 443 00:23:15,920 --> 00:23:16,920 I love it. 444 00:23:16,920 --> 00:23:19,600 What's one of the projects you're working on right now, vision-wise, that you want to 445 00:23:19,600 --> 00:23:20,600 share with the world? 446 00:23:20,600 --> 00:23:21,600 The Collective. 447 00:23:21,600 --> 00:23:24,840 This was a vision we got three years ago. 448 00:23:24,840 --> 00:23:31,000 And I just saw as one entrepreneur, even if I am doing branding and websites and marketing 449 00:23:31,000 --> 00:23:34,800 and book launches and business strategy and scaling and all of these things, I'm still 450 00:23:34,800 --> 00:23:36,400 only one person. 451 00:23:36,400 --> 00:23:39,760 And I never had an interest to grow a humongous team. 452 00:23:39,760 --> 00:23:45,400 And so by nature of those constraints, how could I possibly have a bigger impact on the 453 00:23:45,400 --> 00:23:46,400 world? 454 00:23:46,400 --> 00:23:52,600 Well, over the years now I am lifting up into the seat of strategy because I am very good 455 00:23:52,600 --> 00:23:53,760 in that seat. 456 00:23:53,760 --> 00:23:58,160 I can take great big visions or small visions and make them great. 457 00:23:58,160 --> 00:24:03,200 And then I can figure out the structure on how to get it accomplished and almost turn 458 00:24:03,200 --> 00:24:08,200 it into an operation that can be run efficiently and delegated out to other people so that 459 00:24:08,200 --> 00:24:12,200 multiple initiatives are happening within a short period of time. 460 00:24:12,200 --> 00:24:14,400 And that's just the way my brain works. 461 00:24:14,400 --> 00:24:20,440 And so once I come up with that vision and that strategy, then I now have a group of 462 00:24:20,440 --> 00:24:25,360 businesses that I've known for years that align in core values that provide excellent 463 00:24:25,360 --> 00:24:31,480 service that can follow my vision and direction on the website or with the course or membership 464 00:24:31,480 --> 00:24:37,240 or funnel or with the launch of a podcast or with the design and output of a book. 465 00:24:37,240 --> 00:24:42,600 And so I really believe like one of my core values is better together by sitting me in 466 00:24:42,600 --> 00:24:43,960 that seat of strategy. 467 00:24:43,960 --> 00:24:49,880 We're all working collectively pouring into an entrepreneur to make that vision a reality 468 00:24:49,880 --> 00:24:54,160 in a far condensed period of time, but with excellent output. 469 00:24:54,160 --> 00:25:00,280 And I really believe that even looking at the face of AI, how are businesses going to 470 00:25:00,280 --> 00:25:01,280 survive? 471 00:25:01,280 --> 00:25:04,120 Well, I think it's in building collectives. 472 00:25:04,120 --> 00:25:08,680 And so Jackson, something that I'm doing with some of my clients is I'm literally giving 473 00:25:08,680 --> 00:25:12,240 them the design and the model for building their own collective. 474 00:25:12,240 --> 00:25:18,400 There's a woman up in Canada who is trying to fight cancer and now she is pulling in 475 00:25:18,400 --> 00:25:23,880 different medical professionals and hospital admins creating a collective to then make 476 00:25:23,880 --> 00:25:28,040 this change happen exponentially faster because you're better together. 477 00:25:28,040 --> 00:25:31,560 So that's just something I'm really excited about right now. 478 00:25:31,560 --> 00:25:32,560 Oh, that's awesome. 479 00:25:32,560 --> 00:25:40,000 And that strategy aspect, a lot of entrepreneurs, you know, can confuse game plan goals and 480 00:25:40,000 --> 00:25:45,760 strategy and think that they go, they overlap in a way where they have to do it all, I mean, 481 00:25:45,760 --> 00:25:49,720 or have to hang on to that, but I think it's so important to recognize that if you're 482 00:25:49,720 --> 00:25:54,120 in a position of as an entrepreneur, it's so important to work with somebody like Amber 483 00:25:54,120 --> 00:25:56,640 who can help clarify the strategy for your past. 484 00:25:56,640 --> 00:25:57,640 Oh, yeah. 485 00:25:57,640 --> 00:25:58,640 Because a goal is not a strategy. 486 00:25:58,640 --> 00:26:00,800 A game plan is not a strategy. 487 00:26:00,800 --> 00:26:03,200 Execution is not a strategy. 488 00:26:03,200 --> 00:26:08,480 A strategy is a different level of preparation for all that to take place. 489 00:26:08,480 --> 00:26:12,920 And again, through the 1000 plus websites that Amber's built with the intention of driving 490 00:26:12,920 --> 00:26:16,480 what's called conversion, getting people not just to go to your website and say it's 491 00:26:16,480 --> 00:26:20,360 pretty, not just go to your website and be like, okay, now I kind of feel comfortable 492 00:26:20,360 --> 00:26:24,440 working with them, but actually getting people who've never met you or been referred to go 493 00:26:24,440 --> 00:26:28,080 to the website and make a decisive action to say, you know what, I don't feel stranger 494 00:26:28,080 --> 00:26:29,080 danger. 495 00:26:29,080 --> 00:26:33,200 I want to contact this entity and I want to engage with them and I want to see if I might 496 00:26:33,200 --> 00:26:36,800 want to hire and work with them and perhaps even purchase directly from that website. 497 00:26:36,800 --> 00:26:41,480 So super, super powerful to be able to work with somebody who has that type of strategic 498 00:26:41,480 --> 00:26:43,120 insight. 499 00:26:43,120 --> 00:26:45,040 So anything else you'd like to add? 500 00:26:45,040 --> 00:26:48,840 I know you may have to go right now at 130. 501 00:26:48,840 --> 00:26:50,920 Do you have an extra five or ten minutes? 502 00:26:50,920 --> 00:26:52,960 I do have an extra five or ten minutes. 503 00:26:52,960 --> 00:26:55,480 Yeah, I actually have a gap in the top of the hour. 504 00:26:55,480 --> 00:26:58,480 So we're going to insert a clip where we celebrate this moment. 505 00:26:58,480 --> 00:27:00,720 I also have caught a rumor, slightly rumor. 506 00:27:00,720 --> 00:27:04,760 I think I saw you mentioned it as well in our thread of emails about children's books 507 00:27:04,760 --> 00:27:06,920 and a children's books initiative. 508 00:27:06,920 --> 00:27:11,920 And my kiddos are in the painstaking phase of their book launch right now where it's 509 00:27:11,920 --> 00:27:14,960 like, oh my gosh, we've been dedicated this for a while. 510 00:27:14,960 --> 00:27:19,080 We got to push, you know, let's push through the finish line and they're doing their pre-order 511 00:27:19,080 --> 00:27:20,760 process right now. 512 00:27:20,760 --> 00:27:22,040 What do you have to a children's books? 513 00:27:22,040 --> 00:27:23,400 You want to talk about that for a little bit? 514 00:27:23,400 --> 00:27:24,400 Sure. 515 00:27:24,400 --> 00:27:28,480 I mean, I love children's books when, you know, even before Clay was born and he's six and 516 00:27:28,480 --> 00:27:30,520 a half now, I mean, I bought him. 517 00:27:30,520 --> 00:27:33,360 I don't even know how many dozens of children's books. 518 00:27:33,360 --> 00:27:36,080 And now we have hundreds of children's books. 519 00:27:36,080 --> 00:27:40,640 And I'm really a fan of the books that actually teach you moral character and how to be good 520 00:27:40,640 --> 00:27:47,240 in the world and teach you patience and kindness and courage and voice and all of these things. 521 00:27:47,240 --> 00:27:50,040 And so I'm just, I'm a geek for these. 522 00:27:50,040 --> 00:27:53,360 And it's really cool because Clay has no idea what I do. 523 00:27:53,360 --> 00:27:54,360 He just doesn't. 524 00:27:54,360 --> 00:28:00,840 He knows his dad is a firefighter and mom works on the computer, which is really funny. 525 00:28:00,840 --> 00:28:06,060 So he came to me a couple of months ago and he says, mom, I want to write and publish 526 00:28:06,060 --> 00:28:12,440 a book and you can only imagine what my reaction was like, yes, let's do this. 527 00:28:12,440 --> 00:28:16,200 And so we are actually in the middle of the writing phase right now. 528 00:28:16,200 --> 00:28:21,160 And it's shaping out to be a pretty cool little story about a mother and his son that 529 00:28:21,160 --> 00:28:23,920 are taking a hike down a trail in the forest. 530 00:28:23,920 --> 00:28:29,840 And it starts in the season of fall and throughout the story, it moves into winter and then spring 531 00:28:29,840 --> 00:28:32,160 and summer and then ends in the fall. 532 00:28:32,160 --> 00:28:38,680 And along the way, he's asking the mom different questions about life and the meaning of life 533 00:28:38,680 --> 00:28:43,080 and how to show up and be a good person, but also along the way are these different characters 534 00:28:43,080 --> 00:28:45,480 that enter like a squirrel. 535 00:28:45,480 --> 00:28:51,240 And then there's like a father and son taking a walk with their two dogs and the interactions 536 00:28:51,240 --> 00:28:53,440 that you have with nature and with people. 537 00:28:53,440 --> 00:28:55,760 So I'm just so excited about this project. 538 00:28:55,760 --> 00:28:57,600 We're going to launch it by the end of the summer. 539 00:28:57,600 --> 00:29:02,880 And I also think that every entrepreneur has an opportunity to write a children's book 540 00:29:02,880 --> 00:29:06,840 based on whatever it is that they are trying to get out in the world. 541 00:29:06,840 --> 00:29:11,720 So I think Mike McCallowits, for example, the author of Profit First, he then wrote 542 00:29:11,720 --> 00:29:14,240 a children's book called Money Bunnies. 543 00:29:14,240 --> 00:29:20,020 And John Rulan of Giftology then wrote a children's book about the power of gift giving. 544 00:29:20,020 --> 00:29:24,640 So I think every entrepreneur should consider this to open up to new markets. 545 00:29:24,640 --> 00:29:29,920 I think that kids should consider writing a children's book to become a bestseller. 546 00:29:29,920 --> 00:29:33,680 Imagine that on a college resume or whatever they want to do for the rest of their life 547 00:29:33,680 --> 00:29:37,120 that at 10 years old, they were number one bestselling author. 548 00:29:37,120 --> 00:29:41,800 And I just see a major opportunity to bridge those gaps. 549 00:29:41,800 --> 00:29:49,560 And so I just recently formed an imprint with a business book strategist friend of mine. 550 00:29:49,560 --> 00:29:54,360 And there are people coming to the table that really want to be involved in this process 551 00:29:54,360 --> 00:29:57,440 because they think it's just really cool. 552 00:29:57,440 --> 00:29:58,440 And I do too. 553 00:29:58,440 --> 00:29:59,440 So it's great. 554 00:29:59,440 --> 00:30:00,440 Oh, that's awesome. 555 00:30:00,440 --> 00:30:01,440 Let's talk about that a little bit. 556 00:30:01,440 --> 00:30:04,520 For those who aren't familiar with the industry terms, what is an imprint? 557 00:30:04,520 --> 00:30:11,240 An imprint, you can look at it like a publishing company, but they are going to help you guide 558 00:30:11,240 --> 00:30:15,280 you through the process from what is your idea to the book strategy itself. 559 00:30:15,280 --> 00:30:18,280 In fact, I just got off of a call with somebody. 560 00:30:18,280 --> 00:30:21,160 We walked into the conversation thinking it was one book. 561 00:30:21,160 --> 00:30:26,360 And by the end of the call, we realized that there are really 10 books in this guy. 562 00:30:26,360 --> 00:30:30,520 And then understanding the sequence to which we're going to publish them. 563 00:30:30,520 --> 00:30:35,160 And then kind of masterminding who's the audience and how do we help give the audience what 564 00:30:35,160 --> 00:30:38,920 it needs as it builds its own education. 565 00:30:38,920 --> 00:30:44,640 So as your readers are learning and growing, your book strategy needs to keep them on their 566 00:30:44,640 --> 00:30:48,000 toes and keep advancing their learning as well. 567 00:30:48,000 --> 00:30:51,240 So there's book strategy, but then there's actually the book development. 568 00:30:51,240 --> 00:30:55,880 There's print production, which is where you're getting your cover design and your type setting. 569 00:30:55,880 --> 00:30:58,040 And you're actually getting up on Amazon. 570 00:30:58,040 --> 00:31:04,200 And so an imprint can help you A to Z with all of those pieces in addition to the launch 571 00:31:04,200 --> 00:31:07,040 and the marketing and the business behind the book. 572 00:31:07,040 --> 00:31:08,640 So we're kind of doing it all, Jackson. 573 00:31:08,640 --> 00:31:09,640 Nice. 574 00:31:09,640 --> 00:31:10,640 That's awesome. 575 00:31:10,640 --> 00:31:15,000 Speaking of derailing a little bit, I'm going to share my screen for this if I can. 576 00:31:15,000 --> 00:31:21,360 You know who Jamie Kern Lima is, I just saw her on stage for the first time. 577 00:31:21,360 --> 00:31:25,160 Quite the entrepreneur that we would both probably have really fun overlap with, but 578 00:31:25,160 --> 00:31:29,880 to showcase a little bit about what you're talking about, her new books coming out. 579 00:31:29,880 --> 00:31:36,800 And so this is the first time that I had personally seen a pre-order book on Amazon. 580 00:31:36,800 --> 00:31:39,440 And she's got it coming out in February of 2024. 581 00:31:39,440 --> 00:31:46,320 So the reason why I wanted to highlight her is she's run and sold a billion dollar company 582 00:31:46,320 --> 00:31:51,960 and is loved by Ed Milet, Oprah Winfrey, et cetera. 583 00:31:51,960 --> 00:31:52,960 Phenomenal. 584 00:31:52,960 --> 00:31:53,960 Phenomenal business leader. 585 00:31:53,960 --> 00:31:58,120 The reason why I bring that up is because those of you who are in this stage, I can't 586 00:31:58,120 --> 00:32:01,480 emphasize enough, there's no way Jamie would have started that without an imprint. 587 00:32:01,480 --> 00:32:05,080 There's no way she would be leading up to the success she's going to have without all 588 00:32:05,080 --> 00:32:09,360 of this incredible work that she's done to make sure that her vision isn't one that's 589 00:32:09,360 --> 00:32:14,520 just buried in her closet or the only mom sees. 590 00:32:14,520 --> 00:32:19,800 If you want your vision to be shared with the world, you do benefit tremendously from 591 00:32:19,800 --> 00:32:26,080 collaborating with others and being part of these collectives of individuals who can help 592 00:32:26,080 --> 00:32:31,200 with the process because we don't have to pretend we know everything as entrepreneurs. 593 00:32:31,200 --> 00:32:32,360 We don't. 594 00:32:32,360 --> 00:32:34,360 Or as writers. 595 00:32:34,360 --> 00:32:38,440 And if you build the right types of friendships too, then you'll also have people who will 596 00:32:38,440 --> 00:32:41,800 support you in that reality and not make fun of you. 597 00:32:41,800 --> 00:32:44,240 I mean, I was saying, oh, well, how are you going to do that? 598 00:32:44,240 --> 00:32:46,080 You don't know anything about this process. 599 00:32:46,080 --> 00:32:49,360 Get the wrong type of friends if you have people coming at you like that. 600 00:32:49,360 --> 00:32:51,920 So I'm going to get off myself a little bit. 601 00:32:51,920 --> 00:32:57,200 And I would add that you don't have to know it all and you shouldn't do it all yourself. 602 00:32:57,200 --> 00:32:58,200 Right? 603 00:32:58,200 --> 00:33:02,400 I mean, I think a lot of early stage entrepreneurs, especially think like, I just have to figure 604 00:33:02,400 --> 00:33:03,600 out how to build my own website. 605 00:33:03,600 --> 00:33:06,200 I've got to figure out what the book needs to be. 606 00:33:06,200 --> 00:33:07,760 And I'm going to write it myself. 607 00:33:07,760 --> 00:33:11,840 And yes, you can do those things, but is that really your strength? 608 00:33:11,840 --> 00:33:16,120 And is that in the highest and best for your reader and who you want to influence? 609 00:33:16,120 --> 00:33:18,800 And the answer is usually no. 610 00:33:18,800 --> 00:33:22,160 Now hiring professionals to do this is really expensive. 611 00:33:22,160 --> 00:33:26,640 Like it'll blow your mind how expensive it is to get the book and the podcast and the 612 00:33:26,640 --> 00:33:29,640 website and the marketing and the whole shebang. 613 00:33:29,640 --> 00:33:31,840 It could be $200,000. 614 00:33:31,840 --> 00:33:34,760 It could be less than that, so I'm not trying to scare anybody. 615 00:33:34,760 --> 00:33:39,200 But that's why one of the things that I lead with Jackson when I'm talking to anybody, 616 00:33:39,200 --> 00:33:42,480 I've got a book in me and I've been wanting to do it for 20 years. 617 00:33:42,480 --> 00:33:45,420 It's like, great, how are we going to monetize? 618 00:33:45,420 --> 00:33:48,120 And it's not because I'm money hungry. 619 00:33:48,120 --> 00:33:53,000 And I, you know, it's because I know that if I'm not making this person money, they're 620 00:33:53,000 --> 00:33:54,720 going to lose their savings. 621 00:33:54,720 --> 00:33:56,400 They're going to lose their retirement. 622 00:33:56,400 --> 00:33:57,800 And that is not okay. 623 00:33:57,800 --> 00:34:01,560 Do not start a project just because you're passionate about it. 624 00:34:01,560 --> 00:34:02,720 That's irresponsible. 625 00:34:02,720 --> 00:34:07,080 We have to build a business around it, even though a lot of times authors aren't looking 626 00:34:07,080 --> 00:34:09,160 at themselves as business owners. 627 00:34:09,160 --> 00:34:12,120 They don't like the idea of being an influencer. 628 00:34:12,120 --> 00:34:17,800 They're not looking at their book as a product that could be sold and leveraged for other 629 00:34:17,800 --> 00:34:20,120 opportunities to monetize. 630 00:34:20,120 --> 00:34:24,960 But I think honestly, it's responsible to be leading with that conversation because 631 00:34:24,960 --> 00:34:30,520 a lot of times I can help somebody get an ROI on the entire project before their book 632 00:34:30,520 --> 00:34:32,200 even launches. 633 00:34:32,200 --> 00:34:38,000 So now imagine that you're making income along the way to invest into getting the website 634 00:34:38,000 --> 00:34:44,400 done at a quality level, getting a really well written book with a gorgeous cover design 635 00:34:44,400 --> 00:34:46,040 and the right marketing plan. 636 00:34:46,040 --> 00:34:47,920 And you're launching with that. 637 00:34:47,920 --> 00:34:49,320 That's when the world pays attention. 638 00:34:49,320 --> 00:34:52,760 I just don't want you going into debt over it and it doesn't have to be that way. 639 00:34:52,760 --> 00:34:57,880 So now I'll get off my soapbox, but there are people are going to have that advice for 640 00:34:57,880 --> 00:34:58,880 entrepreneurs. 641 00:34:58,880 --> 00:35:02,000 And so let me be the one that's shouting it loud and clear. 642 00:35:02,000 --> 00:35:03,000 I love that. 643 00:35:03,000 --> 00:35:05,920 I'm putting you back on that box, by the way. 644 00:35:05,920 --> 00:35:12,280 So with what you just said there in regards to getting this book launched, Detail Publishing 645 00:35:12,280 --> 00:35:14,120 calls it profitable publishing. 646 00:35:14,120 --> 00:35:15,120 Right. 647 00:35:15,120 --> 00:35:16,320 And they need to do that. 648 00:35:16,320 --> 00:35:17,320 Let's be real. 649 00:35:17,320 --> 00:35:19,640 If you're writing a book out there, you don't want that book to be in the hands of five 650 00:35:19,640 --> 00:35:20,640 people. 651 00:35:20,640 --> 00:35:21,640 You know it. 652 00:35:21,640 --> 00:35:22,640 You know it. 653 00:35:22,640 --> 00:35:23,640 I know it. 654 00:35:23,640 --> 00:35:24,640 Amber knows it. 655 00:35:24,640 --> 00:35:28,120 Nobody writes a book and says, okay, I'm fine if only five people read this thing. 656 00:35:28,120 --> 00:35:30,560 We all have that hidden imagination. 657 00:35:30,560 --> 00:35:34,360 Some of us, you know, like we want to hide that so far. 658 00:35:34,360 --> 00:35:37,760 Like, well, you know, maybe it's cool if people buy this, but it's not, you know, I don't want 659 00:35:37,760 --> 00:35:38,760 to. 660 00:35:38,760 --> 00:35:42,440 And I think a lot of that comes from, again, the people in your world who are kind of beating 661 00:35:42,440 --> 00:35:44,160 up your dream. 662 00:35:44,160 --> 00:35:46,320 And the sad reality is most parents. 663 00:35:46,320 --> 00:35:48,320 I'm joining you on the soapbox now. 664 00:35:48,320 --> 00:35:53,760 The most parents do this to their children because they're so scared of seeing them fail 665 00:35:53,760 --> 00:35:55,200 at their dreams. 666 00:35:55,200 --> 00:35:59,600 They're so scared of seeing that their child get hurt and your friends are scared of seeing 667 00:35:59,600 --> 00:36:00,760 you get hurt and fail. 668 00:36:00,760 --> 00:36:03,840 They know you've set the weight loss goal 20 times and haven't hit it. 669 00:36:03,840 --> 00:36:08,840 So just stop any nachos with us, you know, like give up on it already and feel good like 670 00:36:08,840 --> 00:36:09,840 us. 671 00:36:09,840 --> 00:36:11,280 Like those people don't feel good. 672 00:36:11,280 --> 00:36:14,160 You know, I'm not happy about that. 673 00:36:14,160 --> 00:36:15,280 Tune them out. 674 00:36:15,280 --> 00:36:19,360 Stay focused on your dream and your vision and find people like Amber who are actually 675 00:36:19,360 --> 00:36:24,760 willing to help leverage you up, build you up and say, no, like let's go big with this. 676 00:36:24,760 --> 00:36:29,520 Let's make it happen the way that it's meant to happen where hundreds of thousands of people 677 00:36:29,520 --> 00:36:33,800 are starting to consider buying your book and tens of thousands are buying it from the 678 00:36:33,800 --> 00:36:34,800 start. 679 00:36:34,800 --> 00:36:35,800 So I love it. 680 00:36:35,800 --> 00:36:40,280 So it sounds like you and your son are going to be publishing in late summer, but it sounds 681 00:36:40,280 --> 00:36:42,280 like you all might have a monetization strategy. 682 00:36:42,280 --> 00:36:44,960 Oh, we've already been talking about it. 683 00:36:44,960 --> 00:36:48,760 He says, mom, what should our company name be? 684 00:36:48,760 --> 00:36:51,640 And my dad actually so sweet. 685 00:36:51,640 --> 00:36:53,720 He has a 3D printer. 686 00:36:53,720 --> 00:36:59,040 And so what we were talking about is could we 3D print some of the characters in the 687 00:36:59,040 --> 00:37:03,920 book as like little miniature figurines almost that are sold on Etsy and maybe there's like 688 00:37:03,920 --> 00:37:08,280 a wolf buck or a journal that could be sold on Etsy and like, who knows what's going to 689 00:37:08,280 --> 00:37:14,600 happen, but I want to teach clay entrepreneurship because that gives him freedom, access to 690 00:37:14,600 --> 00:37:18,040 freedom both personally and professionally, financially. 691 00:37:18,040 --> 00:37:21,000 There's so many opportunities as an entrepreneur. 692 00:37:21,000 --> 00:37:26,520 And I would also add Jackson that there are people in the world that have the desire and 693 00:37:26,520 --> 00:37:31,800 the potential to sell, you know, tens of thousands of copies of books or more. 694 00:37:31,800 --> 00:37:35,920 And there are a lot of clients that maybe that's not in the cards for them because that's 695 00:37:35,920 --> 00:37:38,680 not the life they want to lead. 696 00:37:38,680 --> 00:37:43,960 So I'm working with a woman right now that's coming to mind where, you know, she just wanted 697 00:37:43,960 --> 00:37:47,160 to write a book because she wanted it as part of her legacy. 698 00:37:47,160 --> 00:37:49,800 She just wanted to get her wisdom out there. 699 00:37:49,800 --> 00:37:54,320 And she's not in this to make a bunch of money or to have a huge following or anything like 700 00:37:54,320 --> 00:37:55,320 that. 701 00:37:55,320 --> 00:38:00,960 So instead, the monetization conversation really became, how can we do a retreat where these 702 00:38:00,960 --> 00:38:05,200 women are kind of coming together and she can wine and dine them and have laughter and 703 00:38:05,200 --> 00:38:09,640 talk about empowerment and just be together, create an experience. 704 00:38:09,640 --> 00:38:14,120 So it's less of like a how to company and more of a book with a companion retreat because 705 00:38:14,120 --> 00:38:15,960 she loves that kind of stuff. 706 00:38:15,960 --> 00:38:18,400 She loves doing the whining and dining. 707 00:38:18,400 --> 00:38:21,920 So why not host it and facilitate it and make money that way? 708 00:38:21,920 --> 00:38:27,800 So just know that's really the key and the value of connecting with somebody who understands 709 00:38:27,800 --> 00:38:33,120 business and all of the options so that they can make sure you're in alignment with how 710 00:38:33,120 --> 00:38:38,320 you want to spend your time and what does your life look like and what does freedom 711 00:38:38,320 --> 00:38:42,600 and success mean to you and then make the plan custom to meet your needs. 712 00:38:42,600 --> 00:38:44,520 So I just wanted to make sure that that was. 713 00:38:44,520 --> 00:38:45,520 I love that. 714 00:38:45,520 --> 00:38:48,760 That's huge to talk about because the book's a resource. 715 00:38:48,760 --> 00:38:49,760 Right. 716 00:38:49,760 --> 00:38:56,120 And the resource is if it's your book, it should be designed to enhance your life, whether 717 00:38:56,120 --> 00:39:01,760 that's the primary focus of what you do or whether that's source of supplements, what 718 00:39:01,760 --> 00:39:02,760 you love. 719 00:39:02,760 --> 00:39:08,720 And your love is not the book, but it is, like Amber said, a wine and dine experience, 720 00:39:08,720 --> 00:39:13,840 an institute you want to run, a consignment store. 721 00:39:13,840 --> 00:39:17,600 You enjoy meeting with your local community in different capacities. 722 00:39:17,600 --> 00:39:21,240 There's so many ways you can use that and again, that's why it's so helpful to work 723 00:39:21,240 --> 00:39:26,400 with the strategists who's been exposed to so many different types of businesses, business 724 00:39:26,400 --> 00:39:29,200 models and what you can utilize these resources for. 725 00:39:29,200 --> 00:39:31,920 So Amber, as we wrap up, where should we be sending people? 726 00:39:31,920 --> 00:39:34,920 If they want to get in touch with you about these different processes, if there's a few 727 00:39:34,920 --> 00:39:36,600 different links, that's fantastic. 728 00:39:36,600 --> 00:39:41,400 Where should people connect with you in order to get involved with collectives, imprints, 729 00:39:41,400 --> 00:39:43,400 book publishing, book manuals? 730 00:39:43,400 --> 00:39:45,920 You can just research Amber Villhauer. 731 00:39:45,920 --> 00:39:49,120 If you just go Amber V, I think I still populate. 732 00:39:49,120 --> 00:39:54,200 So you can research me on your own platform, whatever you really like the most. 733 00:39:54,200 --> 00:39:58,680 This is my personal site that kind of talks more about some of my personal philosophy and 734 00:39:58,680 --> 00:40:00,280 beliefs and values. 735 00:40:00,280 --> 00:40:04,040 And then of course, NGNG is, gosh, that was perfectly cute. 736 00:40:04,040 --> 00:40:09,320 NGNG is my business. 737 00:40:09,320 --> 00:40:14,400 And so there are other websites that we'll be launching within the next month or two 738 00:40:14,400 --> 00:40:17,720 around the imprint and the collective and these different things that I'm doing. 739 00:40:17,720 --> 00:40:22,920 So I would say that my social media channel of preference is Instagram. 740 00:40:22,920 --> 00:40:28,760 And so that's where I am more focused on sharing my life with Clay and what I believe and my 741 00:40:28,760 --> 00:40:32,360 clients and all the different projects I'm involved with. 742 00:40:32,360 --> 00:40:34,920 So really easy to talk to, just reach out anytime. 743 00:40:34,920 --> 00:40:39,520 If there was an aha you got in this episode or you want to share an idea that you got, 744 00:40:39,520 --> 00:40:43,040 like that would be so fulfilling to me to hear from you in that way. 745 00:40:43,040 --> 00:40:44,040 Awesome. 746 00:40:44,040 --> 00:40:46,680 Amber, it has been my honor to host you on Vision Pros Live. 747 00:40:46,680 --> 00:40:48,240 Vision Pros, we love you. 748 00:40:48,240 --> 00:40:49,240 We're grateful for you. 749 00:40:49,240 --> 00:40:51,320 We look forward to seeing you next week. 750 00:40:51,320 --> 00:40:55,800 And you know, Amber, have a fantastic rest of your summer with Clay and we will see you 751 00:40:55,800 --> 00:40:56,800 soon. 752 00:40:56,800 --> 00:40:57,800 Appreciate that. 753 00:40:57,800 --> 00:41:04,800 Thank you.