WEBVTT

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All right. Here we are. Turning down the volume

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on my phone there. Yeah, I did silence on it

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as well. Another glorious night of podcast. You

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guys are like scrambling. It's like you're at

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church. It's not the last second. It's all happened

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to every single one of us. Right? Yeah, especially

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when somebody does go off in church. Everybody.

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You see everybody. It's great. I love it. All

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right. It's May 27th. It's the first half of

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our Dudes Like Us podcast. We have guests tonight.

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Super excited about you guys being on. I'm trying

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to get you on for at least, what, two weeks?

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No, it's been longer than that. It's been a while.

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We're wanted. We're wanted. Yeah, you know what?

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It's interesting, the whole story. Yeah, you

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are. We'll kind of get up to that, but I want

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our guests to understand where this whole thing

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came about. We talked about it a little bit out

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in the podcast, Green Room. Is it Blue Room or

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Green Room? I'm getting confused. Still Green.

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Still Green, all right. We're just basically

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some guys that hung out, just kind of similar

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story to yours, but we just hung out together.

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Somebody said, you guys ought to do a podcast.

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You guys are goofy. And I was like, you know

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what? We are goofy. And, you know, I had some

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equipment laying around. We went into my office

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in my room. Remember that? Yeah, the first couple

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or five years ago. And we had this big soundboard

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and we're just sitting there talking and we're

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idiots. It was all. But I tell you what, it was

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so fun. And so stimulating. And it was addictive.

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And we just enjoyed it. And we've got a fantastic

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chemistry. We're great friends. And that's what

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made dudes like us and want us to promote it.

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So that's basically the story. We come from different

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backgrounds. We have different opinions about

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stuff, which are great. You know, Jeff and Paul

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both. don't like different types of bourbons

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and whiskeys, and we're all kind of different.

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Sean likes all of them. Oh, you're all Texans.

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Is everybody Texan? No, none of us are. No, it's

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the same way we are. Yeah. Well, we're all Texans

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now. I've been here 40 years maybe, but we're

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all born from, Paul's born in like where? Bangladesh?

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Colorado. I knew you were going to say something

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crazy. All right. Jeff's born in the bowels of

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Ohio. I was. I grew up outside of Cincinnati.

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Okay. Mr. Producer, where were you born? Born

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in Chicago. Born in Chicago. None of us. And

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I'm a military brat. So, you know, I was technically

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born in Maryland, but, you know, I was whisked

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away over to Europe and I lived there for a long

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time. And then it was like Jersey, Europe, Jersey,

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Europe. Where were you conceived? Did you ever

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figure that out? Somewhere over Jersey and Europe.

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Why would we even want to know that? Probably

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the back of the Oktoberfest bus. I think overseas

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would be against the law, Jim, right? If he was

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conceived there. All right. This is the first

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half of the podcast, Dudes Like Us. I'm Sean.

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I'm Paul. I am Jeff. I'm Jim. I'm Darren. And

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welcome to the podcast. Tonight, guys, we've

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got guys from Horseneck. Yes. And we're going

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to jump right in it. And I want to ask you guys

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to start out, whoever wants to start, kind of

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go over your buzz. Yeah. Take it away, Darren.

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similar very to your story you guys it's uh five

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guys who have known each other for 25 30 years

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coach each other's kids in baseball and soccer

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and church together vacations together here in

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texas right yeah yeah yeah and the wives like

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each other so that's really that's really a good

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side that's a bonus like really like like Like

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have too much drinks kind of like? They like

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each other more than they like us. Well, that's

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normal. Go ahead. So, yeah, we've probably 10

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years ago, we started drinking, really started

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with craft beer on Thursday nights. And it was

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the first Thursday of the month. The Thirsty

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Growler. I know exactly where that is. I've been

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there many times. And so it started, we called

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it the Thirsty Thursday. First Thursday of the

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month, right? And so we did that for years. And

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I don't know why we switched to bourbon, but

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at some point we did. We did. Sean and I started

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with the craft beer. And we had everything. We

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started on the adventure of let's find the highest

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proof craft beer. And then we both put on 20

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pounds. Yeah. And then I was like, I'm done with

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that. Right. So that was a lot of this. They

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did a Weight Watchers group meet. Yes. Well,

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I think we all, the four of us really enjoyed

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bourbon, but one of them, his name's Brian, he

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really couldn't, he hadn't grown up very much

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yet, so he didn't want to drink bourbon. Right.

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He was the craft beer specialist. So we went

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to the craft beer, right. But he's finally grown

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up, so he likes bourbon now. Yeah, but I don't

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know when that evolution occurred to, but when

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it did, we never looked back. It's been bourbon

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ever since. I've found it hard to drink some

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of those craft beers now. I've had so many of

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them. I don't know if Sean's the same way, but

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they're almost too rich for me now. They sit

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too heavy on my gut when I drink these things.

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Yeah, it's funny. All right, so you all drink

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bourbon and? So, yeah, we've, you know, and there's

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kind of a core group of five or six or seven

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that we always kind of hang out together. But

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on any given Thursday, there might be 12, 15,

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20 guys. And, uh, and so one of them, we, uh,

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so Kurt are kind of acting CEO. He had a business

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meeting in Kentucky and he says, Hey, you guys

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come on out and we'll do a, we'll do a bourbon

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trail. Nice. So we did. Yeah. So we, we went

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out there and, uh, I think it was at maker's

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Mark. They made us a drink. They have that slush.

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They make that slush drink. Oh yeah. There you

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go down with ale eight one. It's that kind of

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a flat ginger ale. They only offer it in like

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Kentucky, get it on Amazon. He found some bottles

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in, uh, Cracker Barrel. Cracker Barrel. Yeah.

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And so, and we drink it. So there was just, it

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was, you know, bourbon and alate one. This is

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really, really good. We got to sell this in Texas.

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And our tour was a little late, so we might have

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had more than one. I don't quite remember, but

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it was that good. So this was late 2020. So we

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were just coming out of COVID. We went to 1792.

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We went to Willett. We went to Sazerac, Buffalo

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Trace. You notice that was really weird. So it

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was right at the end of COVID. So we walked into

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the Buffalo Trace, Sazerac, Buffalo Trace. And

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we walked in and there was a... You had to put

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your face up in this camera and it registered

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whether you had a temperature or not. None of

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us did. That's all it was supposed to do. So

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we're in Kentucky and we're all from Texas. And

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so then we go up and we hand our driver's license

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to the person checking us in. And one of our

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guys, the lady said, excuse me, sir, you had

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COVID recently. Are you okay? What? Yeah. And

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so we're like, seriously? Like we're in Kentucky

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that we're all from Dallas and they knew which

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one of us had, they checked. How fast did you

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whip out that middle finger? Wow. It was, it

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was weird. It really was. Yeah. And on top of

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that, that I don't, I hope nobody from Buffalo

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trace listens to this, but it was not that good

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of a tour. We had, we had a, we had a 20 year

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old telling us about bourbon. Oh, yeah. And it

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was the flavored bourbon that he was trying to

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get us to taste. Oh, come on. It was not good.

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One of our best was 1792. It was a very small,

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short tour, but they put us in a room about this

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size with our tour guide, all whiteboards all

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around, and he's trying to keep it going a little

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bit. All of a sudden, someone walks in the door,

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and the guy at the door goes, hey, what's going

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on here? He says, well, this is a tour that I've

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got going on. He says, ah. I've got a few minutes.

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Well, who are you? I'm the head distiller. Swirl

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it around. Bring it up and say, hello. Then you

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go back to it. How are you? And then you go back

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to it. Quite well. Thank you very much. It was

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awesome. He spent 45 minutes with us in there.

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It was awesome. It was awesome, yeah. You can't

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pay for that. No, that is cool. Some of those

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things will happen. I hear my wife and I were

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up there in March, and we went to Wild Turkey.

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And I guess Jimmy Russell was just there right

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before we got there. I guess he makes a regular

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appearance at their tasting room. Absolutely.

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How fun would that be for those guys, right?

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I mean, this is their prized creation, right?

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Well, it's funny. A couple of years ago, we had

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a little weekend vacation down in Fredericksburg,

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so we went to Garrison Brothers. And we walked

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in, and we were getting ready to start a tour,

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and who walks up? Dan Garrison. He did the tour

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for us. Don't tell them that, though, because

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we all did a tasting. At the end, they allow

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you to go in. I'm telling the story, Jim. No,

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you're not. And we were first in line for the

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tastings. So there's a huge line behind us, people

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wanting to get a tasting. So they say, go ahead,

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I'll pay us later when you go out. gift shop

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or whatever. So you can take the story from there.

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Well, we still owe. We never paid. Because you

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were just too lit or what? We had a designated

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driver. That's a yes. We stumbled out of there

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and skipped the tab. But about two months later,

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our designated driver, Mark, goes, hey guys,

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did anybody pay that tab? And like, oh, I didn't

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know one. So we walked on Dan Garris. The intention

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was there. Yeah, the intention was there. You

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know, he frequents our podcast. Yeah. And you

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know, the next time you go, they'll scan you

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and they'll know. The checks and special scanners.

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The checks in the mail. Yeah, they'll know. The

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checks in the mail. Dan, it was the best tour

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we've ever had. Super cool. And you saw the waxing,

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the waxing of the bottles. So cool. Such a fun

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tour. Yeah. All right. So you guys were inspired.

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By the bourbon truck. So, yeah. So, I mean, really.

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Either that or drunk one. They poured us this

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drink and we, at the time, we just said, man,

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this is really good. I wish we could get this

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in Texas. And then we went on our merry way with

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the rest of the tours and the weekend and came

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back. That had to be October of 2020, something

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like that. And so it was probably January of

00:10:01.440 --> 00:10:04.340
21. We just said, hey, you want to try? Yeah.

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How do you even get started with that? Oh, that's

00:10:07.610 --> 00:10:09.629
a good question. I think Darren and I have been

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more on the sales end of it, and Kurt was more

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on the initiation of, you know, what's the rules

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and regulations and all that stuff. Develop a

00:10:19.750 --> 00:10:21.970
business plan? Yeah. Which you did? Yeah, we

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did. Sort of, kind of. We just said we want to

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sell it. Wow. How hard can it be, right? We just

00:10:28.629 --> 00:10:30.850
need to make it and sell it. We did a family

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and friends raise and raised enough there to

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get started. Okay. That got us off. We started

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with the RTDs. Yeah. And so we partnered with,

00:10:39.309 --> 00:10:41.250
again, through one of the guys, Kurt. He did

00:10:41.250 --> 00:10:44.529
a lot of the research. And we found a, I don't

00:10:44.529 --> 00:10:46.529
know what you call it, a recipe company. a production

00:10:46.529 --> 00:10:48.850
company in California. And so we started out

00:10:48.850 --> 00:10:51.710
with, I don't know. In Compton. Compton. All

00:10:51.710 --> 00:10:54.809
right. Yeah. Interesting. Does it have like theme

00:10:54.809 --> 00:11:03.509
music? But we did it all by, we did it all by,

00:11:03.509 --> 00:11:05.370
by mail. We started out with like eight or 10

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flavors and they, they whipped up some concoctions

00:11:08.230 --> 00:11:10.570
for us. They would send it by mail. We'd sit,

00:11:10.610 --> 00:11:12.830
we'd sit around the table and we'd say, that

00:11:12.830 --> 00:11:15.480
sucks. And this is good. And so. We narrowed

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it down to four. Painstakingly, we had to do

00:11:17.320 --> 00:11:18.200
all that tasting. And we did this for months.

00:11:18.720 --> 00:11:20.679
Painstakingly. Yeah, I can imagine. It matters.

00:11:20.779 --> 00:11:24.399
Stomach issues. And we did try lower alcohol

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content and higher alcohol content. Nice. So

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we had some samples at six. We had some samples

00:11:29.440 --> 00:11:33.659
at 12. Is that me? What is that? Oh, boy. Uh

00:11:33.659 --> 00:11:37.059
-oh. Oh, please. Somebody didn't silence the

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phone. We literally just talked about this, Jim.

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He's drunk already. Yeah. They do phone training,

00:11:42.559 --> 00:11:44.080
as my son told me. Jeez, I thought it was an

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alarm going on. That's what I thought. I just

00:11:46.820 --> 00:11:50.399
got a new phone and an Apple Watch, so I have

00:11:50.399 --> 00:11:52.179
no clue what I'm doing. I'm embarrassed for you,

00:11:52.279 --> 00:11:54.679
Jim. Well, if it makes you feel better, I was

00:11:54.679 --> 00:11:56.240
trying to do something on my phone, and my son

00:11:56.240 --> 00:11:58.519
said, Dad, they have iPhone training for seniors.

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And he was serious. He was serious. I wanted

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to kill him. You guys are taking it really easy.

00:12:06.399 --> 00:12:08.460
You're taking it easy on him. Yeah. His phone

00:12:08.460 --> 00:12:10.240
went off after we just said, turn your phones

00:12:10.240 --> 00:12:13.320
off. I thought it was at church. Yeah, he's lasted

00:12:13.320 --> 00:12:15.559
longer than any guest so far. Oh, really? With

00:12:15.559 --> 00:12:18.200
that kind of faux pas. Well, that's all right.

00:12:18.240 --> 00:12:21.080
I think his is the loudest, though. I heard it,

00:12:21.080 --> 00:12:23.899
too. It was rather comforting. It was calming.

00:12:24.259 --> 00:12:26.399
You were saying that you were trying him. They

00:12:26.399 --> 00:12:27.860
were through the mail, right? They'd send us

00:12:27.860 --> 00:12:31.139
samples. In the mail? Yeah. Little vials. And

00:12:31.139 --> 00:12:34.019
so we'd say, this needs more. Sweet, more bourbon,

00:12:34.019 --> 00:12:38.200
more lime juice, whatever. Are those filled with

00:12:38.200 --> 00:12:40.059
natural flavors and stuff that they're giving

00:12:40.059 --> 00:12:42.379
you? Are they super concentrated? We tried real

00:12:42.379 --> 00:12:47.139
juice. We tried flavors. We tried sweeteners.

00:12:47.279 --> 00:12:50.580
We tried a lot of different versions. We got

00:12:50.580 --> 00:12:52.799
really close on four flavors, and we said, okay,

00:12:52.899 --> 00:12:56.200
these are close, but we've got to dial them in

00:12:56.200 --> 00:12:57.639
a little bit more. So the four of us, we flew

00:12:57.639 --> 00:13:00.240
out to California, and we walked into this place,

00:13:00.279 --> 00:13:02.889
and this lady walks out in a white scientist

00:13:02.889 --> 00:13:06.009
lab coat? Was she hot? Oh, you're not allowed

00:13:06.009 --> 00:13:09.129
to answer that. That's the break. Break talk.

00:13:09.309 --> 00:13:12.090
I didn't go on that trip, so I can't attest to

00:13:12.090 --> 00:13:13.429
that. Oh, that's right. You weren't there. Darren

00:13:13.429 --> 00:13:17.129
got awfully quiet, I noticed. So did you give

00:13:17.129 --> 00:13:18.389
them the... Jim, it's your turn to take over.

00:13:18.389 --> 00:13:20.570
That's the topic of interest. Yes. Did you give

00:13:20.570 --> 00:13:27.139
them the parameters of... Just turn that off.

00:13:27.279 --> 00:13:29.279
Okay. Yeah. Okay. This is a problem. It's time

00:13:29.279 --> 00:13:30.500
to break the phone. Is that an alarm? It's gone

00:13:30.500 --> 00:13:33.279
in the Faraday bag. I turned it off. I literally

00:13:33.279 --> 00:13:34.840
turned it off. Put the phone out in the other

00:13:34.840 --> 00:13:37.720
room. Okay. Little job my wife does. This phone

00:13:37.720 --> 00:13:42.059
keeps going off. What was that training you were

00:13:42.059 --> 00:13:43.919
talking about for seniors? Yeah, yeah, yeah.

00:13:44.059 --> 00:13:47.080
I'll send you the link, Jim. No, it has to be

00:13:47.080 --> 00:13:52.179
like paper. Very large font. It's got to be a

00:13:52.179 --> 00:13:57.679
manual, yes. Print, not cursive. Jeff had a good

00:13:57.679 --> 00:13:59.639
question. What were the parameters? Did you tell

00:13:59.639 --> 00:14:01.320
him it needs to this bourbon and it has to have

00:14:01.320 --> 00:14:03.580
this or this or that? Or the natural, because

00:14:03.580 --> 00:14:05.820
I know you call out how the natural flavors know.

00:14:06.519 --> 00:14:08.620
on natural sweeteners and all that stuff, right?

00:14:08.740 --> 00:14:10.460
Yeah. Was that a directive from the beginning

00:14:10.460 --> 00:14:11.840
or is that kind of where you ended up? No, we

00:14:11.840 --> 00:14:13.399
kind of worked our way in. I mean, I don't think

00:14:13.399 --> 00:14:14.960
we started out by saying it has to have no sugar,

00:14:15.019 --> 00:14:18.259
real juice, 9%. We didn't. Right. We knew what

00:14:18.259 --> 00:14:20.620
we didn't want. We didn't want another Jack and

00:14:20.620 --> 00:14:22.820
Coke. We didn't want something on the market

00:14:22.820 --> 00:14:25.659
that's going to be all sugary or high carbonation.

00:14:25.740 --> 00:14:27.080
So those are the two things And we didn't want

00:14:27.080 --> 00:14:29.059
it to be a seltzer. We didn't think the world

00:14:29.059 --> 00:14:30.759
needed another seltzer. Right. Right. Because

00:14:30.759 --> 00:14:33.809
we would have made fun of you. So they were kind

00:14:33.809 --> 00:14:35.529
of broad, but as time went on, we said, okay,

00:14:35.590 --> 00:14:38.629
well, the sugar is too sweet or too sugary, and

00:14:38.629 --> 00:14:41.250
plus it's high carbs. And we tried out of the

00:14:41.250 --> 00:14:44.210
real juice. This was interesting. So they sent

00:14:44.210 --> 00:14:45.509
us some flavors, and we were using real juice.

00:14:45.870 --> 00:14:47.769
And it was about, I don't know, two or three

00:14:47.769 --> 00:14:49.690
weeks before we got to actually try one of them.

00:14:50.149 --> 00:14:51.830
And so we all got together, and we poured it

00:14:51.830 --> 00:14:53.730
out of the glass. It might have been the La Paloma,

00:14:53.769 --> 00:14:57.690
which had the grapefruit, and this glob of just

00:14:57.690 --> 00:15:00.799
nasty. something fell out of the can that's advertising

00:15:00.799 --> 00:15:03.059
yeah right and so the last thing we said was

00:15:03.059 --> 00:15:04.879
said we can't have that happen and so come to

00:15:04.879 --> 00:15:06.620
find out is because it was real juice and after

00:15:06.620 --> 00:15:08.919
two weeks like it the sediment there's no way

00:15:08.919 --> 00:15:11.159
you can filter it out no way so we said okay

00:15:11.159 --> 00:15:12.740
well what's the alternative the alternative is

00:15:12.740 --> 00:15:15.659
not to use real juice and use like flavorings

00:15:15.659 --> 00:15:17.659
right so we went down that path and then and

00:15:17.659 --> 00:15:20.200
we could never repeat that how good it tasted

00:15:20.200 --> 00:15:22.259
with the real juice yeah and so now what it says

00:15:22.259 --> 00:15:23.879
if you look at the can so we had to go with the

00:15:23.879 --> 00:15:25.539
real juice and we would filter it as much as

00:15:25.539 --> 00:15:27.259
we can but you put out you literally the can

00:15:27.259 --> 00:15:31.799
it says rolled gently twice before you open it.

00:15:32.460 --> 00:15:35.519
So you mix up, if it has been sitting for a while,

00:15:35.559 --> 00:15:38.299
it mixes it up and you don't see that glob. We've

00:15:38.299 --> 00:15:41.960
not had a glob complaint yet. To avoid globs.

00:15:43.299 --> 00:15:46.840
They're carbonated. A little bit. Slightly, yeah.

00:15:46.960 --> 00:15:49.320
We were told that we kept down back because we

00:15:49.320 --> 00:15:51.039
went out there when they actually produced the

00:15:51.039 --> 00:15:54.059
run also. And we kept dialing back the carbonation

00:15:54.059 --> 00:15:56.360
on the samples they would bring into us. And

00:15:56.360 --> 00:15:58.620
we were told, at least the explanation I got,

00:15:58.720 --> 00:16:00.559
is it had to have some carbonation or the can

00:16:00.559 --> 00:16:03.700
would collapse. Wow. So it has to have something

00:16:03.700 --> 00:16:05.019
in it. So you've got collapsing cans. You've

00:16:05.019 --> 00:16:08.080
got sludge. A lot to overcome. You're fighting

00:16:08.080 --> 00:16:10.379
over all these things here, I guess. But it tasted

00:16:10.379 --> 00:16:12.639
good. All right. So how long did the process

00:16:12.639 --> 00:16:16.139
begin to end? When you started to when you decided

00:16:16.139 --> 00:16:19.059
this is it? When we formed the company? No, no,

00:16:19.059 --> 00:16:22.309
no. To picking the flavor. Like you said, you

00:16:22.309 --> 00:16:24.950
started trying out the flavors and then you finally

00:16:24.950 --> 00:16:27.950
said... And I imagine every session cost money.

00:16:28.309 --> 00:16:32.950
Oh, yeah. Well, not every session. We paid them

00:16:32.950 --> 00:16:35.230
X amount to come up with our flavors. And they

00:16:35.230 --> 00:16:37.330
said, we'll do... I don't remember what the numbers

00:16:37.330 --> 00:16:40.850
were, but they said, we'll do X number of variations

00:16:40.850 --> 00:16:43.929
or attempts. That's the word I'm looking for.

00:16:43.990 --> 00:16:45.929
And you have four flavors, so you had to do this

00:16:45.929 --> 00:16:49.269
basically four times. So when we went out to

00:16:49.269 --> 00:16:54.500
L .A., To dial in the really small changes, the

00:16:54.500 --> 00:16:56.320
Compton and the lady in the lab coat walks in.

00:16:56.799 --> 00:16:58.480
So we started about 9 o 'clock in the morning.

00:16:58.659 --> 00:17:01.740
To your point, we had four flavors. And by about

00:17:01.740 --> 00:17:04.660
11 .30 or 12, we had finished the first one.

00:17:05.039 --> 00:17:07.019
And we were all a little bit looped already.

00:17:07.500 --> 00:17:09.240
The thing, you want to get it right. Oh, absolutely.

00:17:09.380 --> 00:17:11.220
You have to get it right. Oh, totally. So we

00:17:11.220 --> 00:17:13.740
went to lunch and we came back and finished up

00:17:13.740 --> 00:17:16.019
the last three. There we go. Yeah, we've got

00:17:16.019 --> 00:17:17.819
some really good video of the actual operation.

00:17:18.019 --> 00:17:20.680
It's pretty amazing. It's just a very big assembly

00:17:20.680 --> 00:17:22.680
line where they're just shoving cans through

00:17:22.680 --> 00:17:25.119
there, filling them, capping them, putting labels

00:17:25.119 --> 00:17:27.740
on in the box. Now, was that the same company

00:17:27.740 --> 00:17:31.279
that did the flavoring? Yes. Like a one -stop

00:17:31.279 --> 00:17:35.019
shop? What we did when we had the idea, we decided

00:17:35.019 --> 00:17:37.240
that we needed someone to take this from cradle

00:17:37.240 --> 00:17:40.119
all the way to production. So we went with...

00:17:40.460 --> 00:17:42.240
They had a lab. They could start putting things

00:17:42.240 --> 00:17:44.700
together for us, give us formulations, and they

00:17:44.700 --> 00:17:47.039
could produce it also. Excellent. So that's exactly

00:17:47.039 --> 00:17:49.740
why we went with that group. Awesome. Well, that's,

00:17:49.740 --> 00:17:51.779
I mean, how convenient when you're trying to

00:17:51.779 --> 00:17:55.339
start up quickly. Yes. Right? And not have to

00:17:55.339 --> 00:17:58.440
get involved in all those details, right? There

00:17:58.440 --> 00:18:01.079
were still a lot of details. Luckily, Kurt handled

00:18:01.079 --> 00:18:04.059
all of them. Because we still had to order all

00:18:04.059 --> 00:18:07.150
the ingredients. So we're running so many cans,

00:18:07.269 --> 00:18:08.630
and you've got to figure out how much ingredients.

00:18:08.869 --> 00:18:11.670
And you can't order specific amounts. You've

00:18:11.670 --> 00:18:14.549
got to order, if their minimum is five gallons

00:18:14.549 --> 00:18:16.670
of this, you're getting five gallons, you may

00:18:16.670 --> 00:18:19.250
be using two of it. Depending on what you're

00:18:19.250 --> 00:18:20.869
selling. Exactly. Depending on what you're selling,

00:18:20.970 --> 00:18:22.609
yep. You want to tell them about the pre -production

00:18:22.609 --> 00:18:25.829
and coming up with the cans and getting the jalapeno

00:18:25.829 --> 00:18:29.869
juice? Oh, the can, the design actually, Kurt,

00:18:29.930 --> 00:18:33.369
again, marketing entrepreneur of his life, he

00:18:33.369 --> 00:18:37.079
did a national survey. on can designs. So we

00:18:37.079 --> 00:18:40.579
had probably about 20 different variations, the

00:18:40.579 --> 00:18:43.420
light can, the dark can, different things. And

00:18:43.420 --> 00:18:46.240
we actually got feedback by about, I think, 3

00:18:46.240 --> 00:18:49.240
,500 people nationally that said we like that

00:18:49.240 --> 00:18:52.380
black can. Beautiful. So we started with that,

00:18:52.420 --> 00:18:55.140
but then we started, we thought we were going

00:18:55.140 --> 00:18:57.819
to be big time. So we went after a spokesperson.

00:18:58.480 --> 00:19:03.240
Ooh. Was it Jake Plummer? No. No? Second guess.

00:19:03.539 --> 00:19:06.210
Hulk Hogan. No. Do we get a third guess? Sean,

00:19:06.230 --> 00:19:10.369
you get a guess. Think cowboy. Think... Devon

00:19:10.369 --> 00:19:14.470
Eriks. Yellowstone. No. I was listening. I thought

00:19:14.470 --> 00:19:16.390
we have a crisis at the house. You're talking

00:19:16.390 --> 00:19:18.009
about the... Not Kevin Costner, but... You're

00:19:18.009 --> 00:19:19.190
talking about wrestling? But another one of the

00:19:19.190 --> 00:19:22.750
main characters. Rip. Rip. We went after Rip.

00:19:23.150 --> 00:19:26.470
We went after Rip pretty hard. We sent him samples

00:19:26.470 --> 00:19:29.089
to his house in Florida, sent him samples on

00:19:29.089 --> 00:19:32.910
set twice. No way. One of the samples, the mule

00:19:32.910 --> 00:19:35.990
spice, we had gotten samples from the company,

00:19:36.029 --> 00:19:39.710
and we were canning it ourselves at a craft beer

00:19:39.710 --> 00:19:42.490
place in Euless, I think it was. I think they're

00:19:42.490 --> 00:19:44.490
out of business now, but they let us use their

00:19:44.490 --> 00:19:48.049
hand canner. So we were canning and labeling

00:19:48.049 --> 00:19:50.130
and all that, and the mule spice just didn't

00:19:50.130 --> 00:19:52.940
taste spicy enough. So we sent one of our guys

00:19:52.940 --> 00:19:57.359
off to buy some jalapeno juice. I'll tell you

00:19:57.359 --> 00:20:01.099
what. Let's pause for a second. Let's grab that

00:20:01.099 --> 00:20:02.980
bag, wherever you got your magic juice at, and

00:20:02.980 --> 00:20:04.859
let's pull out one of those mule spice things.

00:20:04.980 --> 00:20:08.430
Mr. Purser, you got it? Chuck's going to go grab

00:20:08.430 --> 00:20:11.990
that, and we'll pour a couple ounces each. Go

00:20:11.990 --> 00:20:15.109
ahead with your story while we're... So anyways,

00:20:15.250 --> 00:20:18.089
we send Rip all these samples and everything,

00:20:18.250 --> 00:20:20.549
and we never heard back. And then finally, his

00:20:20.549 --> 00:20:23.750
publicist, I think, got back with us. He came

00:20:23.750 --> 00:20:27.029
back with an offer. He wanted 51 % of the company.

00:20:27.190 --> 00:20:30.849
Oh, damn. He'd be our spokesman for 51%. Right.

00:20:31.480 --> 00:20:34.779
So Kurt, being the ingenious entrepreneur that

00:20:34.779 --> 00:20:37.680
he is, he went on the name, image, and likeness

00:20:37.680 --> 00:20:40.759
site where you can buy those things. Yeah. And

00:20:40.759 --> 00:20:42.299
if you look at some of our marketing, I don't

00:20:42.299 --> 00:20:44.720
know if any of it's on here or not, but there's

00:20:44.720 --> 00:20:46.740
a cowboy image there that looks exactly like

00:20:46.740 --> 00:20:51.860
Rip. Oh, boy. We got him for $500 for life. Nice.

00:20:51.860 --> 00:20:55.119
A lot less than 51%. A lot less than 51%. And

00:20:55.119 --> 00:20:57.119
people could think, hey, that's the guy from

00:20:57.119 --> 00:20:59.480
your show. A lot of them do. A lot of them do.

00:20:59.619 --> 00:21:02.259
Well, sometimes they think it's me. Oh, right,

00:21:02.480 --> 00:21:04.579
right. Well, you would have needed to bring your

00:21:04.579 --> 00:21:08.339
cowboy hat for us to confirm that. It doesn't

00:21:08.339 --> 00:21:12.640
matter. The variety pack. Oh, it's on the thing.

00:21:13.079 --> 00:21:15.380
So those are cold, right? Yeah, those are cold.

00:21:15.480 --> 00:21:16.859
There's a four -pack sitting right there under

00:21:16.859 --> 00:21:21.440
the baseball cap. That's one of many stories.

00:21:21.640 --> 00:21:25.000
They've been sitting there doing the pre -production

00:21:25.000 --> 00:21:27.940
cans with a hair dryer trying to get them to

00:21:27.940 --> 00:21:32.700
shrink around the can. But that's really part

00:21:32.700 --> 00:21:35.599
of their story. Kind of like you guys. We would

00:21:35.599 --> 00:21:38.420
do these things and we would laugh so much while

00:21:38.420 --> 00:21:40.460
we were putting these things together. You're

00:21:40.460 --> 00:21:43.819
having fun. Absolutely. And it's exciting. There's

00:21:43.819 --> 00:21:46.349
a little bit of... Well, we already put a lot

00:21:46.349 --> 00:21:48.369
of money into it, so this has to work. That's

00:21:48.369 --> 00:21:49.789
what I'm saying. There's a little bit of stress

00:21:49.789 --> 00:21:53.349
behind it saying, man, we've got to get a win

00:21:53.349 --> 00:21:55.410
on this. Oh, yeah. All right, so while you guys

00:21:55.410 --> 00:21:57.009
are pouring that, you've got four flavors. Let's

00:21:57.009 --> 00:21:58.849
talk about what they are real quick. So we've

00:21:58.849 --> 00:22:00.450
got four flavors. We've got the green can is

00:22:00.450 --> 00:22:02.430
ginger ale, bourbon, and bitters. Okay. Just

00:22:02.430 --> 00:22:04.710
maybe a little bit of lime juice, and that's

00:22:04.710 --> 00:22:08.930
called a horse's neck. Yeah. Or Kentucky Gentleman.

00:22:08.930 --> 00:22:10.690
Or Kentucky Gentleman. I've heard it called that,

00:22:10.690 --> 00:22:11.970
too. So that's the one. But that's where it got

00:22:11.970 --> 00:22:13.730
it all started, right? It used to be an elixir

00:22:13.730 --> 00:22:17.609
in late 1800s, early 1900s. I think it was made

00:22:17.609 --> 00:22:19.369
with brandy at first, and somebody swapped out

00:22:19.369 --> 00:22:23.230
and put bourbon in it. So then the mule spice

00:22:23.230 --> 00:22:26.730
is basically the same recipe or the same flavor

00:22:26.730 --> 00:22:29.650
profile as the ginger ale, but we add capsaicin.

00:22:29.690 --> 00:22:31.630
So it's just a little bit of heat to it, so you

00:22:31.630 --> 00:22:32.710
get a little bit of tickle on your throat. I

00:22:32.710 --> 00:22:34.710
like it. That's the one we started with just

00:22:34.710 --> 00:22:37.150
now, the mule spice. It cuts back with the ginger.

00:22:37.789 --> 00:22:41.410
So if people don't like a lot of ginger, this

00:22:41.410 --> 00:22:43.329
is what they go to. If they like more ginger,

00:22:43.450 --> 00:22:45.329
the ginger ale, you'll get much more ginger.

00:22:45.430 --> 00:22:47.150
So ginger is good for you. It's healthy. It is.

00:22:47.150 --> 00:22:49.509
It's healthy. We tried going that route, but

00:22:49.509 --> 00:22:52.410
we couldn't make healthy claims. Well, but that

00:22:52.410 --> 00:22:54.170
would be the Paloma. The Paloma is grapefruit,

00:22:54.230 --> 00:22:56.750
so we call that our breakfast drink. There you

00:22:56.750 --> 00:23:00.569
go. Drink four every day for a good heart. And

00:23:00.569 --> 00:23:03.819
then the cherry, which is... I guess it would

00:23:03.819 --> 00:23:06.279
be this. If people say, give me a sweet one,

00:23:06.380 --> 00:23:09.940
that would be the cherry. When we were at Total

00:23:09.940 --> 00:23:12.019
Wine and picked it up, that's the only flavor

00:23:12.019 --> 00:23:17.259
they had at the time. The cherry rye. I'm a cherry.

00:23:17.640 --> 00:23:20.519
Any of these kind of true leaves, I don't really

00:23:20.519 --> 00:23:23.539
like those, but if there is one that I can grab

00:23:23.539 --> 00:23:25.460
from somebody's cooler, it's usually cherry.

00:23:25.900 --> 00:23:30.349
Usually it's Zima. Yeah. Not Zima. Wow. And by

00:23:30.349 --> 00:23:31.970
the way, there is no usual. I'm just saying,

00:23:31.990 --> 00:23:34.990
if I'm somewhere where somebody's offering. Hi,

00:23:35.009 --> 00:23:37.269
my name's Paul and I want some Zima. Here we

00:23:37.269 --> 00:23:39.450
go. Here we go. Unprovoked. Well, the cherry

00:23:39.450 --> 00:23:43.230
was one that we actually, it almost didn't make

00:23:43.230 --> 00:23:48.089
the cut. And one of the wives, who is Sicilian,

00:23:48.309 --> 00:23:51.190
said we must have a cherry. She says we walk.

00:23:51.390 --> 00:23:54.289
Yeah. What is she? What do you call her? Sicilian.

00:23:54.890 --> 00:23:58.210
Sicilian? Italian Sicilian. Yeah, I just didn't.

00:23:58.230 --> 00:24:00.190
I'd like to hear him say it. But anyways, so

00:24:00.190 --> 00:24:04.250
we. It's a pizza. He knows I'll get in trouble

00:24:04.250 --> 00:24:05.910
with her. We won't let her listen to the podcast.

00:24:06.170 --> 00:24:09.089
No, no, no. She's not listening. Well, we'll

00:24:09.089 --> 00:24:12.089
fix that. She won't get past the first minute.

00:24:12.150 --> 00:24:14.509
Don't worry. They lose interest very quickly.

00:24:14.869 --> 00:24:17.910
But this is the one that any lady that comes

00:24:17.910 --> 00:24:20.569
up to any of our tastings and says, I don't do

00:24:20.569 --> 00:24:23.490
bourbon. I can't drink it. Don't drink it. Yep.

00:24:23.650 --> 00:24:25.960
Pour me a little of this. they walk away going,

00:24:26.119 --> 00:24:29.039
I can drink this. Yeah, how many people are going

00:24:29.039 --> 00:24:34.259
to really have an adversity to bourbon and they're

00:24:34.259 --> 00:24:37.420
going to taste it enough in any of this to not

00:24:37.420 --> 00:24:40.019
like it? You know what I mean? Well, it's funny

00:24:40.019 --> 00:24:42.859
because everybody's palate's different. At 9%,

00:24:42.859 --> 00:24:45.180
it's high for a can. But I've had people who

00:24:45.180 --> 00:24:46.420
would come up and they'll say, man, do you put

00:24:46.420 --> 00:24:48.539
any bourbon in this? And I've had some people

00:24:48.539 --> 00:24:52.799
say, oh my, no, seriously. Not often, but on

00:24:52.799 --> 00:24:53.900
the other end of the spectrum, I've had people

00:24:53.900 --> 00:24:55.619
say, Oh my God, there's too much bourbon in this.

00:24:55.619 --> 00:24:59.660
I mean, 9 % is, it's a wine cooler. It's most

00:24:59.660 --> 00:25:03.720
wines. Wines are usually around 12, 13. This

00:25:03.720 --> 00:25:06.259
is way higher than your seltzer. Most seltzers

00:25:06.259 --> 00:25:08.099
are like four and a half, maybe 5%. So this is

00:25:08.099 --> 00:25:10.240
a lot higher than that. So the bourbon and the

00:25:10.240 --> 00:25:13.700
rye you have in this, is it the same as this

00:25:13.700 --> 00:25:16.859
or is it something else? No, it's young bourbon.

00:25:16.900 --> 00:25:18.880
We would have got crucified if we'd have put.

00:25:19.099 --> 00:25:21.099
Five -year -old bourbon in a can. Oh, for sure.

00:25:21.119 --> 00:25:23.500
See? See? Right here. We would not be on this

00:25:23.500 --> 00:25:25.220
podcast if we put five -year -old bourbon in

00:25:25.220 --> 00:25:27.799
a can. Yeah, the cost alone. And don't start

00:25:27.799 --> 00:25:30.859
coming out with your age premium brain. Yeah,

00:25:30.900 --> 00:25:34.519
you're right. And it's right here. Happy infused

00:25:34.519 --> 00:25:39.460
horse neck. Horse neck premium. No, this is two

00:25:39.460 --> 00:25:41.799
-year -old bourbon. It's old enough to be called

00:25:41.799 --> 00:25:44.319
bourbon, but it's very young bourbon. That's

00:25:44.319 --> 00:25:46.789
all right. It's in the box. You can still say

00:25:46.789 --> 00:25:50.710
straight bourbon though, right? Yeah. When it's

00:25:50.710 --> 00:25:52.890
hot outside and those are cold, they're really

00:25:52.890 --> 00:25:55.549
good. That cherry was the hardest one to dial

00:25:55.549 --> 00:25:58.109
in. The first time we did that, it was more like

00:25:58.109 --> 00:26:03.150
NyQuil. It was like cough syrup. Those berries

00:26:03.150 --> 00:26:04.910
are tricky. It took us a while to get that one

00:26:04.910 --> 00:26:09.369
nailed in. Interesting. Dialed in or nailed down?

00:26:09.670 --> 00:26:12.589
We're moving on to the cherry rye. We're flying.

00:26:14.070 --> 00:26:16.029
All right. Here, pass mine over here, Mr. Aaron.

00:26:16.569 --> 00:26:18.009
Here's something for you. Jeff's hogging the

00:26:18.009 --> 00:26:20.690
glasses. I'm not a cherry fan, so I like that

00:26:20.690 --> 00:26:22.029
one, but I'm just not a big cherry fan. This

00:26:22.029 --> 00:26:23.349
is what we drank the first night, I believe,

00:26:23.430 --> 00:26:26.109
wasn't it? It was the only flavor they had. That's

00:26:26.109 --> 00:26:29.269
what I got. It's very good as a slush also. We

00:26:29.269 --> 00:26:31.450
have a slush recipe on our website. You put that

00:26:31.450 --> 00:26:35.450
over some crushed ice with a straw. Shoot, man.

00:26:36.250 --> 00:26:37.890
You can order this by the gallon, pour it straight

00:26:37.890 --> 00:26:40.509
in one of those little slushy mixers. We've thought

00:26:40.509 --> 00:26:42.089
about that. We've thought about that, yeah. We've

00:26:42.089 --> 00:26:43.450
thought about doing that. Because it's the right

00:26:43.450 --> 00:26:46.849
consistency. Dude, also, sitting on a floaty

00:26:46.849 --> 00:26:49.609
in the lake next to the boat. That's it. With

00:26:49.609 --> 00:26:52.349
this being ice cold. Yep. It's absolutely perfect.

00:26:52.670 --> 00:26:56.970
It would go down so fast. That's the thing with

00:26:56.970 --> 00:27:00.490
9%. Two of these. What's your line? After two

00:27:00.490 --> 00:27:05.710
cans, don't text anybody. Yeah. Yeah, there you

00:27:05.710 --> 00:27:09.450
go. Or drive. Or drive, yeah. Yeah, mow the lawn

00:27:09.450 --> 00:27:11.230
first and then drink, not the other way around.

00:27:11.730 --> 00:27:14.890
Yeah, this is good. It's tasty. Very refreshing.

00:27:15.069 --> 00:27:17.430
This will sneak up on you. Exactly. Because it

00:27:17.430 --> 00:27:24.470
tastes great. The one I drank was warm and didn't

00:27:24.470 --> 00:27:27.130
quite embrace it the same way. Well, we probably

00:27:27.130 --> 00:27:30.269
didn't slush either, did we? No. We just shotgun.

00:27:30.509 --> 00:27:35.950
Oh, yeah, we did. Yeah, we didn't waste any time.

00:27:36.029 --> 00:27:41.029
The burp tastes better than the downy. You could

00:27:41.029 --> 00:27:43.650
taste it, though. I like cherry. They're both

00:27:43.650 --> 00:27:45.829
actually good. Thank you. Thank you. They're

00:27:45.829 --> 00:27:48.150
both good. I was thinking which one to like more,

00:27:48.230 --> 00:27:51.309
but no. We appreciate that. My wife's a huge

00:27:51.309 --> 00:27:55.769
mule fan, so I'm going to get some of those.

00:27:56.029 --> 00:27:59.710
That's my favorite one. The mule actually does

00:27:59.710 --> 00:28:02.339
not have any ginger beer in it. Really? Yes.

00:28:02.539 --> 00:28:05.059
What's that? Ginger flavor? It's just the ginger.

00:28:05.700 --> 00:28:07.740
It's real ginger, yeah. Yeah, the real ginger

00:28:07.740 --> 00:28:09.619
and the pepper play off each other to where it

00:28:09.619 --> 00:28:11.539
just cuts it enough and gives you a little bit

00:28:11.539 --> 00:28:13.960
different flavor profile. Yeah, well, it's close.

00:28:14.339 --> 00:28:18.000
It was very, very good for a mule. Yeah. She

00:28:18.000 --> 00:28:20.039
fixes me some every now and then, and it was

00:28:20.039 --> 00:28:23.279
tasty. The cherry has a little ginger, right?

00:28:24.500 --> 00:28:26.519
It's got some lime juice. I don't know if it

00:28:26.519 --> 00:28:28.000
has a hint of ginger in there or not. No, it

00:28:28.000 --> 00:28:30.500
has lime juice in it. I don't think it has any

00:28:30.500 --> 00:28:34.019
ginger in the cherry. If it does, it may have

00:28:34.019 --> 00:28:37.940
some of the low -carbonated ginger ale. It says

00:28:37.940 --> 00:28:40.420
the bold flavors of ginger, tart, dark cherry.

00:28:40.799 --> 00:28:43.799
That's what I said. That's what I said. No, no,

00:28:43.839 --> 00:28:47.740
you had a microphone malfunction. It wasn't what

00:28:47.740 --> 00:28:51.660
you said. Yeah, no. There's a bite. There's a

00:28:51.660 --> 00:28:55.900
bite to it. A ginger bite. You can tell. The

00:28:55.900 --> 00:28:58.660
other thing, too, you can tell. We've got four

00:28:58.660 --> 00:29:01.900
to go through. This goes to, again, to Kurt.

00:29:02.059 --> 00:29:04.660
The one thing that we did on the cans, we were

00:29:04.660 --> 00:29:06.619
always going to have bourbon on the cans, but

00:29:06.619 --> 00:29:08.700
we had to have some other name that fit the can.

00:29:09.339 --> 00:29:11.180
So when we came up with Cherry, it was like,

00:29:11.259 --> 00:29:13.980
okay, what goes with Cherry? You know, we need

00:29:13.980 --> 00:29:16.720
a three -letter word. Well, it's a rye bourbon,

00:29:16.720 --> 00:29:19.480
so it's, okay, cherry rye. So if you look at

00:29:19.480 --> 00:29:21.180
our cans, anywhere you're looking at, you can

00:29:21.180 --> 00:29:23.279
see the entire, there's nothing wrapped around.

00:29:23.480 --> 00:29:25.220
And he always wanted that for marketing. Oh,

00:29:25.220 --> 00:29:27.880
I see. He's a stickler for marketing. The cans

00:29:27.880 --> 00:29:30.180
look great. Yeah, they do. He's done a great

00:29:30.180 --> 00:29:33.400
job. The white logo on that black background

00:29:33.400 --> 00:29:36.140
was brilliant. Actually, it's very sharp can.

00:29:36.339 --> 00:29:39.059
But we enjoy the bottom, too, the three circles

00:29:39.059 --> 00:29:40.920
on the bottom with the barrel, the Kentucky and

00:29:40.920 --> 00:29:45.900
the Texas. Right now, that is a battle. We have

00:29:45.900 --> 00:29:49.500
the promise and the feeling, the notion that

00:29:49.500 --> 00:29:51.359
Texas is going to whip Kentucky's ass when it

00:29:51.359 --> 00:29:55.440
comes to some of these spirits. Well, we debated

00:29:55.440 --> 00:29:57.839
that amongst the four of us, actually five of

00:29:57.839 --> 00:30:00.180
us back then, as to do we go with Texas bourbon,

00:30:00.220 --> 00:30:03.690
do we go MGP, or do we go Kentucky? And what

00:30:03.690 --> 00:30:06.109
it came down to, I think, was just the Kentucky

00:30:06.109 --> 00:30:08.730
name. It may not be any better or worse, but

00:30:08.730 --> 00:30:11.609
it's just, as a new brand starting out, having

00:30:11.609 --> 00:30:14.470
St. Kentucky bourbon could carry you someplace.

00:30:14.529 --> 00:30:17.650
If all things equal, there's going to be somebody

00:30:17.650 --> 00:30:19.490
who says, it's got to be Kentucky before I'm

00:30:19.490 --> 00:30:22.329
going to drink bourbon. I love the fact that

00:30:22.329 --> 00:30:24.410
you have Texas on there as well. Yeah, we played

00:30:24.410 --> 00:30:27.250
with this idea, like born in Kentucky and raised

00:30:27.250 --> 00:30:29.849
in Texas, that kind of thing. Look, there are...

00:30:31.519 --> 00:30:33.740
Fantastic whiskey companies coming out of Texas

00:30:33.740 --> 00:30:35.779
right now. Oh, absolutely. They really are. 1845,

00:30:36.299 --> 00:30:40.079
Iron Root Republic, Rebecca Creek, Garrison Brothers.

00:30:40.579 --> 00:30:45.160
Balconas. Yeah, there's just tons coming out.

00:30:45.319 --> 00:30:50.079
Hell, man, it's a little scary, not for me, maybe

00:30:50.079 --> 00:30:53.720
for you guys, but I kind of make an analogy.

00:30:53.980 --> 00:30:58.099
When you think about how the craft beers boom

00:30:58.099 --> 00:31:01.970
hit, and then it became over. diluted with so

00:31:01.970 --> 00:31:05.910
many different flavors out there. I'm wondering

00:31:05.910 --> 00:31:08.509
if that's going to happen with the bourbon boom

00:31:08.509 --> 00:31:12.289
as well. You may guys have a little more insight,

00:31:12.430 --> 00:31:14.789
but I've read some articles where they talk about

00:31:14.789 --> 00:31:18.329
that it's starting to decline the bourbon business.

00:31:18.930 --> 00:31:21.269
There's a lot of bourbon on the market now if

00:31:21.269 --> 00:31:24.609
you want to buy a barrel, put it that way. It's

00:31:24.609 --> 00:31:26.509
cheaper now than it always started. It used to

00:31:26.509 --> 00:31:28.349
not be four or five years ago. Four or five years

00:31:28.349 --> 00:31:30.849
ago it was... It wasn't easy. You could find

00:31:30.849 --> 00:31:32.990
some, but you're paying for it. Now there's a

00:31:32.990 --> 00:31:34.829
lot of bourbon on the secondary market that you

00:31:34.829 --> 00:31:37.670
could buy a barrel very easily. In fact, there

00:31:37.670 --> 00:31:40.509
was a distiller, I think, in San Antonio, right

00:31:40.509 --> 00:31:43.130
downtown, that just went bottoms up here in the

00:31:43.130 --> 00:31:45.369
last month or two. So some of that is happening.

00:31:45.710 --> 00:31:47.569
It's one reason we don't want to own a distillery.

00:31:47.769 --> 00:31:51.910
We want to source everything. Unless I win the

00:31:51.910 --> 00:31:53.869
Powerball, I might buy a distillery. Yeah, well,

00:31:53.910 --> 00:31:55.829
we're going to want to address that, too, regarding

00:31:55.829 --> 00:31:59.259
some of the specialty woods. that you guys are

00:31:59.259 --> 00:32:01.500
using. I don't know what you can share as far

00:32:01.500 --> 00:32:03.779
as proprietary goes, but I kind of want to see

00:32:03.779 --> 00:32:06.599
if you guys can name some of the species. I think

00:32:06.599 --> 00:32:08.299
when we get to the bourbon. Yeah, let's transition.

00:32:09.299 --> 00:32:12.819
The last one I poured you guys, it's the healthy

00:32:12.819 --> 00:32:14.920
one. It's the grapefruit. Is that a thing? Of

00:32:14.920 --> 00:32:17.940
course it's a thing. If you like grapefruit.

00:32:18.180 --> 00:32:20.240
Have this in the morning. I tell everybody, my

00:32:20.240 --> 00:32:22.599
doctor said I need more fresh fruit, so I drink

00:32:22.599 --> 00:32:24.619
these in the morning. There you go. It's either

00:32:24.619 --> 00:32:28.779
a can or a pill. Yeah. You went with a can. All

00:32:28.779 --> 00:32:30.819
right. But this one, you really have to like

00:32:30.819 --> 00:32:32.339
grapefruit juice. If you don't like grapefruit

00:32:32.339 --> 00:32:34.180
juice, you may not like it. Yeah, I'm not a huge

00:32:34.180 --> 00:32:37.460
grapefruit juice fan, but I can still drink this.

00:32:37.619 --> 00:32:39.980
It's still refreshing. It's not tart. It's not

00:32:39.980 --> 00:32:43.660
tart at all. I love grapefruit. Chuck, can you

00:32:43.660 --> 00:32:48.339
put up this one here? What's going on? Oh, it

00:32:48.339 --> 00:32:50.839
is? Oh, gosh. I thought the can was yellow. No.

00:32:50.880 --> 00:32:53.000
That looks yellow. That's pink. Colorblind, too?

00:32:53.440 --> 00:32:55.700
Yeah, I guess I'm colorblind. Depending on the

00:32:55.700 --> 00:32:58.309
light, yeah. Yeah, okay, sorry. Unprovoked. Yeah,

00:32:58.369 --> 00:33:01.670
another unprovoked attack. All right, so ruby

00:33:01.670 --> 00:33:03.569
red grapefruit juice. All right, perfect pairing

00:33:03.569 --> 00:33:06.170
for a brunch or out on a boat. Hey, I said that

00:33:06.170 --> 00:33:08.089
earlier. These are definitely boat drinks, I'm

00:33:08.089 --> 00:33:10.970
telling you right now. Excellent. All this you

00:33:10.970 --> 00:33:13.549
see from the standpoint of the descriptions and

00:33:13.549 --> 00:33:16.410
all that, we didn't source that out anywhere.

00:33:16.529 --> 00:33:19.490
That, again, is Kurt. Kurt's on all of our markets.

00:33:19.589 --> 00:33:23.180
Really? All in -house. All in -house, yeah. So

00:33:23.180 --> 00:33:24.880
he's making a dollar more than the rest of you?

00:33:25.079 --> 00:33:27.319
Yes, yes. He makes a penny more than me. A penny,

00:33:27.420 --> 00:33:31.380
a penny. Well, I did notice a few typos. He always

00:33:31.380 --> 00:33:34.859
asks us about that. I groomed it. We don't tell

00:33:34.859 --> 00:33:36.400
him until it comes out in print. Then we say,

00:33:36.480 --> 00:33:39.779
look, you screwed up. I pointed out a few. I

00:33:39.779 --> 00:33:42.059
had to correct it before I printed it, so I know

00:33:42.059 --> 00:33:43.859
exactly which ones they are. We have to keep

00:33:43.859 --> 00:33:48.490
him humble. We have one more ginger if you want

00:33:48.490 --> 00:33:50.089
to open it, or you can save it, or we can move

00:33:50.089 --> 00:33:51.829
on. No, let's do one more. Let's get out of the

00:33:51.829 --> 00:33:54.750
way. It's all four. Absolutely. Let's do it.

00:33:54.750 --> 00:33:56.589
Get a whole four -pack going. This is terrific.

00:33:56.890 --> 00:33:59.890
Second half may be a blast. All right, so you

00:33:59.890 --> 00:34:04.049
obviously have some competitors in this market,

00:34:04.109 --> 00:34:08.710
or maybe not. I mean, nothing exactly like what

00:34:08.710 --> 00:34:11.809
you have. I haven't found one. Okay. I was going

00:34:11.809 --> 00:34:15.269
to say, this is kind of a good niche here. I

00:34:15.269 --> 00:34:17.150
think it makes us unique in two aspects because

00:34:17.150 --> 00:34:19.369
I haven't found a product like this. I mean,

00:34:19.389 --> 00:34:22.710
Jack, there's Jack and Coke. Jim Beam has a bourbon

00:34:22.710 --> 00:34:24.630
drink, but they're all high sugar and they don't

00:34:24.630 --> 00:34:27.829
taste good. Right. I mean, I'll even go into

00:34:27.829 --> 00:34:29.929
a liquor store and they'll say, no, the Jack's

00:34:29.929 --> 00:34:31.829
not good, but I got to carry it because it's

00:34:31.829 --> 00:34:37.909
Jack. I know Jeff and I, it's a big deterrent

00:34:37.909 --> 00:34:41.710
having like Jack and Cokes. So when we go to...

00:34:42.320 --> 00:34:44.059
Well, we do go, which is rare, but sometimes

00:34:44.059 --> 00:34:45.780
we go to the Revel up the street and we'll listen

00:34:45.780 --> 00:34:48.119
to some 80s, 60s, 70s band up there when they

00:34:48.119 --> 00:34:50.199
have a tribute band. And, you know, we've gone

00:34:50.199 --> 00:34:51.400
through periods where we had a bunch of Jack

00:34:51.400 --> 00:34:53.760
Cokes. And we're just kind of, God bless, I'm

00:34:53.760 --> 00:34:56.440
hung the hell over. You know, and it's not so

00:34:56.440 --> 00:34:59.820
much the bourbon. It's just all that sugar. So

00:34:59.820 --> 00:35:03.000
that's another reason why we kind of changed

00:35:03.000 --> 00:35:05.699
gears and started drinking it neat or on cubes

00:35:05.699 --> 00:35:08.559
or, you know, maybe with a club soda. We just

00:35:08.559 --> 00:35:11.219
kind of omit the, Paul is still drinking with

00:35:11.219 --> 00:35:13.280
Coke. And I will once in a while, but it's more

00:35:13.280 --> 00:35:15.500
then than now because it makes it so easy to

00:35:15.500 --> 00:35:18.599
drink. If you tried the Jack and Coke in a can.

00:35:18.969 --> 00:35:21.289
Yes. Have you tried that? What's your opinion

00:35:21.289 --> 00:35:24.650
there? I actually have one downstairs. I think

00:35:24.650 --> 00:35:26.829
they're awful. Yeah, the problem with that is

00:35:26.829 --> 00:35:28.949
that I make my Jack and Coke different. Right.

00:35:28.989 --> 00:35:33.070
It's four parts Jack and one part Coke. Well,

00:35:33.090 --> 00:35:37.230
seriously, it doesn't taste anything like Jack

00:35:37.230 --> 00:35:40.050
and Coke. No, no. It's a malt beverage. But to

00:35:40.050 --> 00:35:42.880
your point of competition. That's our competition.

00:35:43.059 --> 00:35:46.059
And we really think without the sugar, that's

00:35:46.059 --> 00:35:49.559
my point. Without the sugar and without the carbonation,

00:35:49.639 --> 00:35:51.760
we think we're that much better. Our biggest

00:35:51.760 --> 00:35:55.300
challenge is the non -bourbon drinks. Because

00:35:55.300 --> 00:35:57.659
as a bourbon, this is a premium drink, and the

00:35:57.659 --> 00:35:59.579
price kind of reflects that. And if somebody

00:35:59.579 --> 00:36:01.820
says, especially the younger people, I can get

00:36:01.820 --> 00:36:06.659
a 10 -pack or an 8 -pack of White Claw for the

00:36:06.659 --> 00:36:09.239
price of four -year cans. They're like, well,

00:36:09.380 --> 00:36:13.090
but that's either going to be malt -based or

00:36:13.090 --> 00:36:15.449
it's going to be vodka. It's a different animal.

00:36:15.630 --> 00:36:17.730
It's a totally different animal. So that's why

00:36:17.730 --> 00:36:20.170
they need to be educated on that specifically.

00:36:20.550 --> 00:36:23.469
We do a lot of that. We do a lot of that. This

00:36:23.469 --> 00:36:25.590
really does matter in terms of what generation

00:36:25.590 --> 00:36:28.849
you're targeting because my oldest son, who's

00:36:28.849 --> 00:36:31.510
26, he's like, there's only one purpose of drinking,

00:36:31.570 --> 00:36:34.710
Dad, and that's to get shit -based. So if that's

00:36:34.710 --> 00:36:37.820
the case of that generation, They're not looking

00:36:37.820 --> 00:36:40.139
for a high price. They're looking for the cheapest.

00:36:40.199 --> 00:36:42.860
They can't appreciate this. Exactly. Exactly.

00:36:43.159 --> 00:36:45.860
So your target audience then is somebody who's

00:36:45.860 --> 00:36:47.860
like, oh, wow. It's dudes like us. It's like

00:36:47.860 --> 00:36:51.179
shit dudes like us. It's like Schlitz malt liquor

00:36:51.179 --> 00:36:54.480
back in the day or Colt 45. Or am I aging myself

00:36:54.480 --> 00:36:57.300
with my beer? No. Billy Dee Williams. I don't

00:36:57.300 --> 00:36:59.099
claim you can have a better time with Colt 45

00:36:59.099 --> 00:37:03.150
than without it. But boy, it takes chances. Yeah.

00:37:03.309 --> 00:37:06.150
Yeah. No, I mean, for real. The cool side of

00:37:06.150 --> 00:37:08.530
the pillow. Because like you said, I mean, if

00:37:08.530 --> 00:37:10.630
I can be honest, I mean, for a four -pack, what's

00:37:10.630 --> 00:37:13.710
your price for a four -pack? $16, $17? $14 .99

00:37:13.710 --> 00:37:17.090
the total wines. But anywhere from $14 to, I've

00:37:17.090 --> 00:37:19.570
seen it as high as $22. Someone trying to get

00:37:19.570 --> 00:37:20.789
that, don't know what to get that for. Suggest

00:37:20.789 --> 00:37:24.090
it. We try to get it like at $16, $4 a can. Right.

00:37:24.170 --> 00:37:26.210
We can suggest, but they price it the way they

00:37:26.210 --> 00:37:30.110
want. Sure. Right. And you're never going to

00:37:30.110 --> 00:37:34.809
get a $4 drink at a bar. No, not 9%. Darren and

00:37:34.809 --> 00:37:36.789
I had a fun time when we first launched this.

00:37:36.909 --> 00:37:39.869
We had a lot of fun times, but we went down to

00:37:39.869 --> 00:37:42.349
the Total Wines in Baytown. Total Wines gave

00:37:42.349 --> 00:37:45.250
us five test stores, and in three months they

00:37:45.250 --> 00:37:47.150
put us in every store in the state. Excellent.

00:37:47.559 --> 00:37:49.280
And actually, not with the variety pack, but

00:37:49.280 --> 00:37:50.960
in the DFW area, they went to the variety pack,

00:37:51.039 --> 00:37:53.519
and they went to the ginger and the cherry. Beautiful.

00:37:53.679 --> 00:37:56.500
We went down to Baytown. It's the last store

00:37:56.500 --> 00:38:00.340
before the coast for Total Wine. They set us

00:38:00.340 --> 00:38:02.099
up in front of the store. We did a Friday night

00:38:02.099 --> 00:38:04.480
and a Saturday afternoon tasting, and we sold

00:38:04.480 --> 00:38:10.320
60 or 74 packs the first night and probably sold

00:38:10.320 --> 00:38:12.119
them out the next day. And it was all people

00:38:12.119 --> 00:38:13.880
going out on a boat. That's terrific. Yeah. Out

00:38:13.880 --> 00:38:15.420
on a boat. They would taste it, and they'd go,

00:38:15.460 --> 00:38:17.019
oh, my God, I haven't had anything like this.

00:38:18.089 --> 00:38:21.409
It's real. Regarding intellectual property, you've

00:38:21.409 --> 00:38:23.250
got the folks out in California that are whipping

00:38:23.250 --> 00:38:26.710
this stuff out. How do you protect them? I kind

00:38:26.710 --> 00:38:30.190
of think of them like sending the technical data

00:38:30.190 --> 00:38:33.389
to make a TV in China. Now they have that proprietary

00:38:33.389 --> 00:38:36.929
knowledge. How do you protect yourself with those

00:38:36.929 --> 00:38:38.809
folks? That would be my kind of fear. It was

00:38:38.809 --> 00:38:41.070
written in the agreement. We have an agreement

00:38:41.070 --> 00:38:44.349
that we own the product. We own the recipe. That's

00:38:44.349 --> 00:38:46.269
what you paid for. Yeah, absolutely. So what's

00:38:46.269 --> 00:38:48.809
the turnaround like that? We just sold 100 cases.

00:38:49.369 --> 00:38:52.510
Oh, my gosh, we need 100 more. What's the turnaround

00:38:52.510 --> 00:38:56.230
on that? Well, we ran the first run was 50 ,000

00:38:56.230 --> 00:38:58.789
cans or how many cases? Yeah, 12 .5 of each one.

00:38:58.989 --> 00:39:01.250
12 .5 of each. And then we did a second batch

00:39:01.250 --> 00:39:04.590
of 50. We're almost through that now. Depending

00:39:04.590 --> 00:39:06.550
on when we start with them and getting in the

00:39:06.550 --> 00:39:09.090
materials, they can probably turn it, I'm going

00:39:09.090 --> 00:39:11.570
to say, two months. Yeah, because you have to

00:39:11.570 --> 00:39:15.070
get in on their production schedule. So they've

00:39:15.070 --> 00:39:16.670
got multiple things going on. Yeah, they have

00:39:16.670 --> 00:39:21.309
other providers. And not every production line

00:39:21.309 --> 00:39:23.230
can do our drinks because for ours it has to

00:39:23.230 --> 00:39:25.230
take refrigeration because the juice is shipped

00:39:25.230 --> 00:39:27.849
cold. It has to have carbonation and it has to

00:39:27.849 --> 00:39:31.269
have a license to do spirits. And so sometimes

00:39:31.269 --> 00:39:33.010
they're called co -packers. Some of them have

00:39:33.010 --> 00:39:35.050
two out of three. Do these need to be refrigerated

00:39:35.050 --> 00:39:38.139
at the house? Nope. Because of the process that

00:39:38.139 --> 00:39:40.239
we go through, it doesn't need to be refrigerated.

00:39:40.239 --> 00:39:42.639
The sludge only starts after an hour or two.

00:39:42.719 --> 00:39:45.760
I still have a can. I've had some cans from our

00:39:45.760 --> 00:39:48.679
original production run three years, two and

00:39:48.679 --> 00:39:50.260
a half years ago, three years? I just drank one

00:39:50.260 --> 00:39:52.260
the other night. And they taste as good as the

00:39:52.260 --> 00:39:55.199
first day. They really do. All right, cool. So

00:39:55.199 --> 00:39:58.239
you were doing these cans, and that was kind

00:39:58.239 --> 00:40:01.420
of the focus. Yep. And then at some point, you

00:40:01.420 --> 00:40:04.929
pivoted. Are we going to rate this? Oh. Oh, the

00:40:04.929 --> 00:40:07.550
ginger. The ginger. The dudes like us listeners

00:40:07.550 --> 00:40:09.210
out there, on the first half and the second half,

00:40:09.269 --> 00:40:11.469
we usually rate the whiskeys. Yeah, we're not

00:40:11.469 --> 00:40:12.909
going to rate yours because we're featuring you,

00:40:12.969 --> 00:40:14.130
but we'll rate like the other ones. You're going

00:40:14.130 --> 00:40:16.590
to rate us behind our back? Yeah, 100%. Wait,

00:40:16.630 --> 00:40:18.190
wait, wait. The moment you go to the bathroom.

00:40:18.369 --> 00:40:20.269
We'll turn around. We'll turn around and you

00:40:20.269 --> 00:40:21.849
can rate us. Yeah, we'll ask you to go to. Paul,

00:40:21.849 --> 00:40:24.469
pull your pants up. I'll tell you what I'll do

00:40:24.469 --> 00:40:26.630
is I'll rank the flavors that I like. There you

00:40:26.630 --> 00:40:29.210
go. I like the mule spice and the ginger the

00:40:29.210 --> 00:40:31.889
best and the cherry. And then the LaPole, just

00:40:31.889 --> 00:40:33.650
because I'm not a grapefruit fan. Right. But

00:40:33.650 --> 00:40:37.670
all of them, if you bought this mixed pack. I'm

00:40:37.670 --> 00:40:40.889
a fan of all of them. Yeah. All of them. I really

00:40:40.889 --> 00:40:44.550
am. Usually, I'm squirrely. You know. No, all

00:40:44.550 --> 00:40:47.170
of them I can drink. Even the cherry. Bottom

00:40:47.170 --> 00:40:50.190
line is, if I'm sitting in a tube on the lake

00:40:50.190 --> 00:40:52.010
and I hollered at somebody on the boat to throw

00:40:52.010 --> 00:40:54.349
me a can, I don't care which one hits me. Just

00:40:54.349 --> 00:40:57.710
throw one. I'm telling you, they would all be

00:40:57.710 --> 00:40:59.969
fantastic. How often are you on a tube on a lake?

00:41:00.550 --> 00:41:03.690
I'd like to think walking from the car to the

00:41:03.690 --> 00:41:08.269
garage. God bless, I'm hot. That's my point.

00:41:08.349 --> 00:41:10.050
I'm going to grab the coldest thing that's closest

00:41:10.050 --> 00:41:13.309
to me of these four cans. To me, I think they're

00:41:13.309 --> 00:41:17.219
all kind of... Equal in terms of enjoyment. It

00:41:17.219 --> 00:41:21.559
may just be our wives, but females love this.

00:41:21.639 --> 00:41:23.940
Females love this drink. Oh, it's perfect. My

00:41:23.940 --> 00:41:26.519
wife drinks the mule spice and the cherry. She

00:41:26.519 --> 00:41:30.239
loves those, too. So availability, I'm looking

00:41:30.239 --> 00:41:31.880
at the map up here. It's just Texas, Oklahoma

00:41:31.880 --> 00:41:34.300
so far? Yes. Are you looking to go nationwide

00:41:34.300 --> 00:41:37.130
or expansion a little bit? Well, we've got a

00:41:37.130 --> 00:41:40.429
real good e -commerce platform, and I don't remember

00:41:40.429 --> 00:41:42.889
what the number is, but we can legally ship to

00:41:42.889 --> 00:41:46.989
42 states, something like that. Is that really

00:41:46.989 --> 00:41:51.090
California? I believe it does. I believe it does.

00:41:51.230 --> 00:41:53.710
A little side note on California. You know who

00:41:53.710 --> 00:41:57.409
the biggest liquor sales store is in California?

00:41:57.590 --> 00:42:03.070
Probably Costco. The chain? Trader Joe's. CVS.

00:42:04.139 --> 00:42:06.300
Really? Really. The drugstore. A little scary,

00:42:06.340 --> 00:42:08.840
huh? I mean, they don't know, you know, any one

00:42:08.840 --> 00:42:11.059
store doesn't sell a lot, but there are so many

00:42:11.059 --> 00:42:13.099
stinking CVSs, right? Well, and they probably

00:42:13.099 --> 00:42:16.659
sell for a premium. Oh, yeah. Right? So are they

00:42:16.659 --> 00:42:18.860
doing it by revenue? They're doing it by revenue.

00:42:19.159 --> 00:42:21.420
Oh, yeah. If you look at California, you got

00:42:21.420 --> 00:42:24.679
to go down to about number 12 or 13 to hit a

00:42:24.679 --> 00:42:26.420
liquor store. These are definitely locked up

00:42:26.420 --> 00:42:29.449
in a cage, too. Yeah. Right next to the deodorant.

00:42:30.070 --> 00:42:32.510
So we have a good e -commerce program so anybody

00:42:32.510 --> 00:42:36.969
across the United States can order. And you're

00:42:36.969 --> 00:42:40.449
allowed to ship to any of those 42? Every state

00:42:40.449 --> 00:42:43.469
has a different law. That includes the bourbon?

00:42:43.670 --> 00:42:48.030
Yeah. Sometimes there's rules against the hard

00:42:48.030 --> 00:42:51.170
liquor than other things. We'll talk later, I

00:42:51.170 --> 00:42:52.969
guess, but if you want to sign up for our newsletter,

00:42:53.170 --> 00:42:55.090
we're always doing promos and putting out codes

00:42:55.090 --> 00:42:57.989
so you can get some discounts off. I signed up

00:42:57.989 --> 00:42:59.630
for the newsletter on your website. Is that the

00:42:59.630 --> 00:43:02.190
same thing? Yep. Yep. Yep. Yep. Is there a special

00:43:02.190 --> 00:43:05.469
VIP? You know, it's all in who you, it's not

00:43:05.469 --> 00:43:08.969
what you know. The, uh, the other thing with

00:43:08.969 --> 00:43:11.829
the, with this right now, there's a bill, I believe

00:43:11.829 --> 00:43:14.469
it's still trying to pass it. They're trying

00:43:14.469 --> 00:43:19.190
to pass a bill that you can buy up to 17 % alcohol

00:43:19.190 --> 00:43:21.780
in grocery stores. Because that's what I think

00:43:21.780 --> 00:43:24.539
the max wine is, 17%. I think it's silly that

00:43:24.539 --> 00:43:27.199
you can't buy liquor at the liquor stores. It

00:43:27.199 --> 00:43:31.000
is. It is. I know it'll kill some of the other

00:43:31.000 --> 00:43:34.280
liquor distributors, but it's just like, come

00:43:34.280 --> 00:43:37.019
on. I used to go out to Nevada a lot because

00:43:37.019 --> 00:43:39.599
my dad lived out there. And you would find Kroger

00:43:39.599 --> 00:43:44.179
has it. Walmart has it. Walgreens, CVS, they

00:43:44.179 --> 00:43:47.579
don't have a huge selection like Walgreens. Sam's

00:43:47.579 --> 00:43:49.860
Club. But you'd see the Jim Beam, the Jack, the

00:43:49.860 --> 00:43:52.260
Makers. It's a good business model. But it was

00:43:52.260 --> 00:43:54.179
everywhere. Every store you essentially went

00:43:54.179 --> 00:43:56.239
in, you'd see bottles of booze. Well, let's not

00:43:56.239 --> 00:43:59.119
forget, Frisco didn't have beer and wine. Not

00:43:59.119 --> 00:44:01.360
too long ago. They had nothing. Yeah. Until,

00:44:01.460 --> 00:44:03.800
how long have you guys been in Frisco? Are you

00:44:03.800 --> 00:44:07.340
from Frisco? Plano. Plano here. Plano. I'm in

00:44:07.340 --> 00:44:09.019
Carrollton, actually. Okay, so you remember then

00:44:09.019 --> 00:44:11.699
how Frisco couldn't, we had to go to Plano to

00:44:11.699 --> 00:44:13.900
buy your beer and wine. Was it about 15 years

00:44:13.900 --> 00:44:17.760
ago? 20 years ago? It was a chore. 20 years ago.

00:44:17.960 --> 00:44:21.619
We had to pass legislation at the Texas legislature

00:44:21.619 --> 00:44:24.960
to have the ability to vote on it. And then we

00:44:24.960 --> 00:44:27.739
voted. And then, yes, we passed it. They got

00:44:27.739 --> 00:44:29.000
beer and wine, but no liquor. It's kind of the

00:44:29.000 --> 00:44:31.739
same time that the Hooters, remember the Hooters

00:44:31.739 --> 00:44:33.460
restaurant that opened up? It's the same time

00:44:33.460 --> 00:44:35.219
the airplane was flying around with the little

00:44:35.219 --> 00:44:38.840
tail behind it saying, we're open. And the story

00:44:38.840 --> 00:44:44.000
behind that was when they went to get their license,

00:44:44.179 --> 00:44:46.239
their liquor license, they said they were Texas

00:44:46.239 --> 00:44:49.539
Wings. They didn't say they were hooters. And

00:44:49.539 --> 00:44:51.579
so when they saw that, they were like, yeah,

00:44:51.719 --> 00:44:53.320
we're not going to give you a liquor license.

00:44:53.400 --> 00:44:55.800
You were not being forthcoming with who you guys

00:44:55.800 --> 00:44:57.739
really were. And then they battled it out and

00:44:57.739 --> 00:44:59.119
battled it out, and they were giving out free

00:44:59.119 --> 00:45:02.340
beer during that period. Did you ever go to a

00:45:02.340 --> 00:45:04.619
restaurant and buy the club membership for like

00:45:04.619 --> 00:45:06.760
a dollar? Oh, yeah. Oh, yeah. Well, that was

00:45:06.760 --> 00:45:10.239
plain up. The Unicard. The Unicard. The Unicard,

00:45:10.300 --> 00:45:12.239
yeah. When I moved down here from Wichita Falls

00:45:12.239 --> 00:45:14.739
years ago, I used to have to drive to Addison

00:45:14.739 --> 00:45:17.409
to get any of my alcohol. That was the only liquor

00:45:17.409 --> 00:45:19.090
stores that were available. You had to go to

00:45:19.090 --> 00:45:20.929
Addison. That was me. I don't know how they got

00:45:20.929 --> 00:45:22.570
it, but Addison was the only one that had it.

00:45:22.670 --> 00:45:24.769
And you know what's funny? I spent my high school

00:45:24.769 --> 00:45:26.610
years in Houston, right? And they have liquor

00:45:26.610 --> 00:45:27.989
everywhere. As a matter of fact, you open your

00:45:27.989 --> 00:45:29.630
front door and there's a guy pushing around a

00:45:29.630 --> 00:45:34.210
liquor. Anyway, I get to Dallas and my girlfriend

00:45:34.210 --> 00:45:36.469
comes up from Texas A &M and I was like, I'm

00:45:36.469 --> 00:45:37.630
going to go out and get us some Captain Morgan.

00:45:37.929 --> 00:45:40.309
And I leave. And I hadn't been here very long.

00:45:40.429 --> 00:45:43.150
And I drove and I drove and I drove. And I was

00:45:43.150 --> 00:45:44.989
like, I can't believe this. I found myself in

00:45:44.989 --> 00:45:47.760
like... In East Plano, and I had to call it from

00:45:47.760 --> 00:45:52.199
a payphone. A what? A payphone. And I was like,

00:45:52.239 --> 00:45:53.739
listen, I'm sorry, I'm not lost. I'm looking

00:45:53.739 --> 00:45:55.619
for a liquor store. I don't know why I can't

00:45:55.619 --> 00:45:57.559
find any liquor. And I had to go over to Addison

00:45:57.559 --> 00:46:01.170
to find it. It's unbelievable. Times have changed.

00:46:01.309 --> 00:46:04.329
She just plugged it into Google Maps. Yeah, there

00:46:04.329 --> 00:46:07.570
was no Google Maps. Now it's crazy. You can get

00:46:07.570 --> 00:46:10.730
it delivered to your house. So let me do a quick

00:46:10.730 --> 00:46:13.389
little plug here. Horsenegg bourbon RTD cocktail.

00:46:13.590 --> 00:46:16.389
Saddle up from the rich caramel flavors of aged

00:46:16.389 --> 00:46:18.389
Kentucky bourbon to the clean, natural ingredients.

00:46:18.570 --> 00:46:20.630
Horsenegg stands alone in the spirit -based,

00:46:20.730 --> 00:46:23.190
ready -to -drink market. No sugar or artificial

00:46:23.190 --> 00:46:25.829
sugar substitutes are added to Horsenegg, only

00:46:25.829 --> 00:46:28.690
natural sweeteners. Then the high -quality essential

00:46:28.690 --> 00:46:30.539
ingredients. used to make each flavor profile

00:46:30.539 --> 00:46:32.679
unique, distinct, and delicious, such as real

00:46:32.679 --> 00:46:35.500
fruit juice like ginger, lime, dark cherry, grapefruit,

00:46:35.539 --> 00:46:38.300
and lemon. The recipes have been carefully crafted

00:46:38.300 --> 00:46:40.199
to bring out the best flavors that complement

00:46:40.199 --> 00:46:42.039
the layered flares found in Kentucky straight

00:46:42.039 --> 00:46:46.000
bourbon. Delight in every sip. That's fantastic.

00:46:46.929 --> 00:46:48.710
Stuff going on here tonight. Thank you guys for

00:46:48.710 --> 00:46:51.170
bringing that. We haven't practiced it for hours.

00:46:51.949 --> 00:46:54.489
Because he's not really that literate. I take

00:46:54.489 --> 00:47:00.289
really long shits. A lot of practice time. Don't

00:47:00.289 --> 00:47:03.269
smell that paper. I'm not going to touch it either.

00:47:03.610 --> 00:47:05.949
Touch it, don't smell it. So locally, where can

00:47:05.949 --> 00:47:07.730
we find this? I know we talked about Total Wine

00:47:07.730 --> 00:47:09.269
and there's been some challenges there. Are you

00:47:09.269 --> 00:47:13.289
back there? We're trying. Like Jim said, we were

00:47:13.289 --> 00:47:16.030
in... A test of five and two months, three months

00:47:16.030 --> 00:47:18.750
later, they put us in every 36 stores across

00:47:18.750 --> 00:47:21.750
the state, 16 in the Metroplex. And we switched

00:47:21.750 --> 00:47:25.489
distributors last year. And so when our old one

00:47:25.489 --> 00:47:27.530
found out that we were moving, you know, they

00:47:27.530 --> 00:47:29.250
wiped their hands. They said, they put us off

00:47:29.250 --> 00:47:30.530
in the corner, not going to do anything with

00:47:30.530 --> 00:47:32.590
you. It took a couple of months before our other

00:47:32.590 --> 00:47:34.469
distributor picked us up. And so we went for

00:47:34.469 --> 00:47:35.969
two months without any distribution. So there

00:47:35.969 --> 00:47:38.409
were a number of stores across the state that

00:47:38.409 --> 00:47:40.469
we fell below. They measured on a five week moving

00:47:40.469 --> 00:47:42.539
average and we fell below and they said. You're

00:47:42.539 --> 00:47:44.380
out. Sorry, it's not selling. It's not selling.

00:47:44.380 --> 00:47:45.800
Well, it wasn't because of you. Well, our current

00:47:45.800 --> 00:47:48.539
distributor went up to Total Wine in Maryland

00:47:48.539 --> 00:47:50.340
and said it wasn't their fault. They said, sorry,

00:47:50.420 --> 00:47:52.800
that's what the numbers show. So we're trying

00:47:52.800 --> 00:47:54.519
to dig ourselves back into that. We're in 12

00:47:54.519 --> 00:47:57.179
Total Wines now, most of them in the Metroplex.

00:47:57.420 --> 00:48:00.099
Most Total Wines in the Metroplex. So you're

00:48:00.099 --> 00:48:02.719
inching your way back in. It's in the system.

00:48:02.860 --> 00:48:04.420
So anybody who's listening to this, if you go

00:48:04.420 --> 00:48:06.320
into Total Wine, if you ask the store manager

00:48:06.320 --> 00:48:08.949
to bring it in, they can bring it in. This is

00:48:08.949 --> 00:48:12.489
dudes like us endorsed. 100%. That shows you

00:48:12.489 --> 00:48:15.010
the power of these distributors, man. They make

00:48:15.010 --> 00:48:17.190
or break companies. It's almost like a union,

00:48:17.289 --> 00:48:21.289
right? You go against them. Don't talk too much

00:48:21.289 --> 00:48:23.929
about it. You'll get whacked. Since we started

00:48:23.929 --> 00:48:26.099
Carrollton Plano. A lot of the liquor stores

00:48:26.099 --> 00:48:29.219
around Grandscape and all that, they have us.

00:48:29.360 --> 00:48:31.059
Some of the independents, because that's where

00:48:31.059 --> 00:48:34.699
we started. We went to independents first. Hilltop

00:48:34.699 --> 00:48:36.840
Liquor in Louisville carries everything of our

00:48:36.840 --> 00:48:39.679
products. Really good store there, too. There's

00:48:39.679 --> 00:48:41.699
a lot of independents, at least in North Dallas,

00:48:41.780 --> 00:48:44.739
that's carrying it. How easy is it for these

00:48:44.739 --> 00:48:47.599
bars out there to pour some of this stuff? People

00:48:47.599 --> 00:48:53.309
ask for a mule at a local club, restaurant. Crack

00:48:53.309 --> 00:48:54.809
one of these babies open. We got it. How easy

00:48:54.809 --> 00:48:57.710
is that? You would think that would be. It's

00:48:57.710 --> 00:48:59.730
easy for the bartender, no doubt about it. But

00:48:59.730 --> 00:49:03.190
here's the dilemma. Every bar has to buy from

00:49:03.190 --> 00:49:07.829
Specs. Yeah. Or Goody Goody. Or something like

00:49:07.829 --> 00:49:10.769
that. They can't buy directly from our distributor.

00:49:11.070 --> 00:49:13.750
So you've got to get into their system first.

00:49:13.750 --> 00:49:15.929
The middleman. Exactly. That's a whole thing.

00:49:16.090 --> 00:49:19.539
Unless you bring your. Your productivity here.

00:49:19.679 --> 00:49:22.219
If you start manufacturing it here locally, I

00:49:22.219 --> 00:49:24.000
think you could sell, like if you're in Plano,

00:49:24.019 --> 00:49:26.239
you could sell to Plano Bars. Yeah, and that's

00:49:26.239 --> 00:49:28.340
what we're looking at. We'd like to bring all

00:49:28.340 --> 00:49:30.500
the canning back here to Texas. We'd really like

00:49:30.500 --> 00:49:32.539
to do everything here in Texas if we could. And

00:49:32.539 --> 00:49:34.960
we've talked to a couple canneries. We just haven't

00:49:34.960 --> 00:49:37.480
had to make another run yet. Excellent. Now,

00:49:37.500 --> 00:49:40.400
I also read that you're at the Gents Place. Yes.

00:49:41.389 --> 00:49:43.550
All Darren's doing. Yeah, if you need a good

00:49:43.550 --> 00:49:46.590
haircut, what's the beard? It's a high -end men's

00:49:46.590 --> 00:49:52.349
salon. No, no, no. The gents place. Is that spelled

00:49:52.349 --> 00:49:57.530
G -E -N -T -Z? Gents. So is this where guys go?

00:49:57.789 --> 00:50:00.860
Yeah. It's a male barbershop. Yeah. But they

00:50:00.860 --> 00:50:04.280
offer everything. They offer hand repairs, foot

00:50:04.280 --> 00:50:07.780
repairs, beard trims. And the membership. Stop

00:50:07.780 --> 00:50:09.719
there, Darren. Hold on. When you say hand repairs,

00:50:09.900 --> 00:50:13.619
is that code for something? No. You'll come for

00:50:13.619 --> 00:50:15.360
happy ending. You winked when you said that.

00:50:15.420 --> 00:50:17.480
I was sure that was something in your eye. We

00:50:17.480 --> 00:50:21.059
give you a horse neck. Actually, when you do

00:50:21.059 --> 00:50:24.480
walk in, if you have a membership, you get, I

00:50:24.480 --> 00:50:26.500
think it's two or three drinks a night. Two drinks.

00:50:26.500 --> 00:50:30.250
Two drinks. They give it away. Yeah, and Horsenick

00:50:30.250 --> 00:50:32.909
is their featured bourbon. $50 haircut, right?

00:50:33.309 --> 00:50:35.769
Probably the least. I honestly don't know what

00:50:35.769 --> 00:50:37.690
their annual membership is run, but it's an annual

00:50:37.690 --> 00:50:41.250
membership. It's a cool place. The best haircuts

00:50:41.250 --> 00:50:43.710
I have were from a barber shop, so there's a

00:50:43.710 --> 00:50:48.250
distinct difference between a barber and a hairstylist.

00:50:48.710 --> 00:50:52.469
I went to a barber, and they take a knife to

00:50:52.469 --> 00:50:55.449
you, and they whip you up, shave you, and I was

00:50:55.449 --> 00:50:58.679
like, Get out of here. It's the first time I

00:50:58.679 --> 00:51:00.219
didn't whip somebody's ass for pulling a knife

00:51:00.219 --> 00:51:03.820
on me. It's such a clean shave. And we partnered

00:51:03.820 --> 00:51:06.679
with them because we want Horseneck to be a premium

00:51:06.679 --> 00:51:09.280
bourbon. It's always going to be that image that

00:51:09.280 --> 00:51:11.000
we want to have. And the gins place is a premium

00:51:11.000 --> 00:51:12.920
place. But they also do really good work. Oh,

00:51:13.019 --> 00:51:14.960
look at this. Very regularly, they go off. I

00:51:14.960 --> 00:51:16.719
don't know what we've got here. Mr. Producer

00:51:16.719 --> 00:51:19.119
pulled up three course clubs starting at $16

00:51:19.119 --> 00:51:22.739
.85 a year. Monthly price of $50. Does that add

00:51:22.739 --> 00:51:29.050
up? No. That's $600 a year and $50 a month. What

00:51:29.050 --> 00:51:32.010
is that $16 .85? I don't know. That's yearly.

00:51:32.250 --> 00:51:35.969
Well, they're about $1 ,000 off their math. Is

00:51:35.969 --> 00:51:38.030
this the back room stuff? What's going on here?

00:51:40.150 --> 00:51:42.530
I don't know. Sorry, guys. We're looking at the

00:51:42.530 --> 00:51:45.050
Gents Place website here, and obviously we're

00:51:45.050 --> 00:51:47.769
a little confused about some of the pricing they

00:51:47.769 --> 00:51:52.530
have listed here. So essentially, let's say it's

00:51:52.530 --> 00:51:55.800
$50 a month for the base. That's actually not

00:51:55.800 --> 00:51:58.960
too bad. Is that like unlimited haircuts? I believe

00:51:58.960 --> 00:52:01.420
so. Can you just go in and hang out? Oh yeah,

00:52:01.460 --> 00:52:03.000
you can go in and hang out. They've got a nice

00:52:03.000 --> 00:52:05.519
little cigar club. It's more like a club. They

00:52:05.519 --> 00:52:08.340
must have a room where you just sit and hang

00:52:08.340 --> 00:52:11.039
out. We've done tastings at least all of them

00:52:11.039 --> 00:52:13.659
in the Metroplex. They've got like eight stores

00:52:13.659 --> 00:52:15.099
across the state. We'll go in there and they'll

00:52:15.099 --> 00:52:16.900
do, they have a happy hour. They'll bring in

00:52:16.900 --> 00:52:18.900
food for all their clientele. They've got a bar

00:52:18.900 --> 00:52:20.739
there and they'll set us up in the next room

00:52:20.739 --> 00:52:23.320
and we're tasting horse snack. They got an area

00:52:23.320 --> 00:52:25.920
where we can set up a little mobile podcast?

00:52:26.360 --> 00:52:30.800
That could be. They also do a lot of good work.

00:52:30.860 --> 00:52:33.420
They do, on a regular basis, they do all the

00:52:33.420 --> 00:52:36.039
barbers or stylists from a just place. They'll

00:52:36.039 --> 00:52:39.000
bring a bunch of homeless people and they'll

00:52:39.000 --> 00:52:42.000
cut their hair, trim their beards, and just make

00:52:42.000 --> 00:52:44.840
them look a lot better. It's really awesome.

00:52:45.460 --> 00:52:48.019
Can a female be a barber? Absolutely. Was it

00:52:48.019 --> 00:52:49.719
a Barberette? Barberette. That's a Barberette.

00:52:51.320 --> 00:52:53.219
Barberette. I think there's one here in Frisco,

00:52:53.280 --> 00:52:55.579
isn't there? Yes. Correct. Not by the Star. At

00:52:55.579 --> 00:52:57.880
the Star. Frisco, right there. It's Barbarella,

00:52:58.019 --> 00:52:59.440
by the way. That's interesting. Isn't it Barbarella

00:52:59.440 --> 00:53:01.960
if they're a female? Barbarella with Jane Fonda

00:53:01.960 --> 00:53:03.860
movie. Oh, it was. I don't know if they show

00:53:03.860 --> 00:53:05.860
any of... Did they show us on their website?

00:53:06.000 --> 00:53:09.659
I know they show us at their... Yeah, all their...

00:53:09.659 --> 00:53:12.099
They have featured drinks and things of that

00:53:12.099 --> 00:53:13.820
nature, and they featured horse neck and a lot

00:53:13.820 --> 00:53:15.119
of different drinks right now. I wouldn't mind

00:53:15.119 --> 00:53:17.590
Barbarella shaving my head. I don't know. What

00:53:17.590 --> 00:53:19.889
about you guys? That's an old Raquel, right?

00:53:20.130 --> 00:53:22.769
Yeah. I missed that. I'd be okay with that. I'm

00:53:22.769 --> 00:53:27.590
just saying. How you doing? How you doing? You

00:53:27.590 --> 00:53:29.530
know what? Look, let's be honest. There's something

00:53:29.530 --> 00:53:33.210
about going to a hairstylist and then sitting

00:53:33.210 --> 00:53:34.710
down and getting your hair cut by some dude.

00:53:34.929 --> 00:53:38.070
I mean, I'm not against it, but at the same time,

00:53:38.090 --> 00:53:41.650
I'm like, I like options. So you just want to

00:53:41.650 --> 00:53:44.710
vary it up a little bit. I usually, I'm very

00:53:44.710 --> 00:53:47.760
particular. You'll get your rectal exam bag out.

00:53:47.980 --> 00:53:51.420
Yeah. There you go. Oh, yeah. There you go. You're

00:53:51.420 --> 00:53:54.059
not suggesting that's what Gents does for the

00:53:54.059 --> 00:53:56.639
extra $1 ,600 a month, right? No, no, no. Those

00:53:56.639 --> 00:53:59.639
are free. You won't let them cut your hair, but

00:53:59.639 --> 00:54:02.039
they'll let you do other things. Oh, Lord have

00:54:02.039 --> 00:54:04.820
mercy. I'm kind of curious. You know, we pulled

00:54:04.820 --> 00:54:08.880
up the Gents thing, you know. Yes. I may have

00:54:08.880 --> 00:54:11.420
to investigate this. I mean, for $50 a month,

00:54:11.579 --> 00:54:13.119
it seems. You're really into the night shaves.

00:54:13.610 --> 00:54:15.769
Aren't you, Jeff? I mean, does it include shaves?

00:54:15.989 --> 00:54:19.030
You can, yeah. Of course. I mean, for $50 a month,

00:54:19.110 --> 00:54:21.929
look, I don't shave. Like, I mean, like every

00:54:21.929 --> 00:54:24.150
now and then I've got some really nice trimmers

00:54:24.150 --> 00:54:27.050
that I picked up and they get me really close.

00:54:27.769 --> 00:54:30.849
But, you know, I've got a job where I don't really

00:54:30.849 --> 00:54:33.090
have to shave unless I have something that I

00:54:33.090 --> 00:54:35.250
need to shave for, which is rare. I have to shave

00:54:35.250 --> 00:54:36.750
this weekend. Damn it, I'm going to a freaking

00:54:36.750 --> 00:54:40.059
wedding. Son of a bitch. Jets plays, here you

00:54:40.059 --> 00:54:43.400
come. You know what? There you go. We usually

00:54:43.400 --> 00:54:46.539
go to, honestly, I go to, is it Clips? Jeff and

00:54:46.539 --> 00:54:48.519
I see the same person. Great Clips. Great Clips.

00:54:49.280 --> 00:54:50.599
I've seen the same person there. This is the

00:54:50.599 --> 00:54:52.199
same thing. Yeah, they don't hand you a drink.

00:54:52.300 --> 00:54:54.400
No, they don't. You know, it's not about the

00:54:54.400 --> 00:54:56.760
drink for me. To me, it's about going in there

00:54:56.760 --> 00:54:59.980
and being comfortable with the same person and

00:54:59.980 --> 00:55:03.219
having an expectation and getting a good quality

00:55:03.219 --> 00:55:05.280
haircut. Well, that is a fancy room, though,

00:55:05.320 --> 00:55:07.360
though. Look at the chairs. They're very well

00:55:07.360 --> 00:55:10.519
done. Look at all those TVs. They do good work.

00:55:10.599 --> 00:55:12.360
They do a shoe shine in the corner. Yep, they

00:55:12.360 --> 00:55:14.000
do good work. They really do. That guy looks

00:55:14.000 --> 00:55:16.440
familiar. Who the hell is that? That's Shane.

00:55:17.039 --> 00:55:20.079
Shane Corral? Oh, my God. You guys know him?

00:55:20.519 --> 00:55:24.079
Dude, he took over Chuck's position and my position

00:55:24.079 --> 00:55:27.559
as the HOA president. Oh, jeez. Shout out Shane

00:55:27.559 --> 00:55:31.059
Corral. What the hell? Is that a picture of Frisco?

00:55:31.260 --> 00:55:35.210
That must be. Yeah, I mean, this is a Google

00:55:35.210 --> 00:55:38.610
review. Google review. He's not freaking hilarious.

00:55:38.769 --> 00:55:40.349
He's not the owner or anything. Okay, I get it.

00:55:40.389 --> 00:55:43.030
No, he lives up the street from here. He's a

00:55:43.030 --> 00:55:44.670
customer. I got you. Look at that guy in those

00:55:44.670 --> 00:55:47.409
glasses. Go back up. I got to see those little

00:55:47.409 --> 00:55:48.670
red things. You want to see them red things?

00:55:48.889 --> 00:55:51.289
All right, let's move on. Here's the problem.

00:55:51.389 --> 00:55:54.750
We have a buzz from your can. And you guys do

00:55:54.750 --> 00:55:58.090
not have a buzz. So that's a problem. All right.

00:55:58.440 --> 00:56:00.880
So let's talk about the transition. Well, we

00:56:00.880 --> 00:56:03.860
do have the whiskey. So how did that happen?

00:56:04.099 --> 00:56:08.079
You guys were like, Jesus. Having an Archie Bunker

00:56:08.079 --> 00:56:10.840
moment. Jesus, Edith. Actually, I think in the

00:56:10.840 --> 00:56:13.239
back of all of our minds, we knew we would make

00:56:13.239 --> 00:56:15.920
a bourbon. I think we always knew we were going

00:56:15.920 --> 00:56:17.539
to. We just didn't know we'd do it this soon.

00:56:18.199 --> 00:56:20.260
So you were thinking almost like, you know how

00:56:20.260 --> 00:56:23.840
distilleries have to make a vodka? before they're

00:56:23.840 --> 00:56:25.099
able to make bourbon because they have to age

00:56:25.099 --> 00:56:27.139
it? Right, right. Was it kind of like that? You

00:56:27.139 --> 00:56:29.139
guys, you wanted to get started with something

00:56:29.139 --> 00:56:33.639
and then finally transition to a bourbon? Is

00:56:33.639 --> 00:56:35.159
that kind of what you were thinking? I don't

00:56:35.159 --> 00:56:37.380
think it was more so a transition. I think it

00:56:37.380 --> 00:56:39.599
was just that we all knew we liked bourbon and

00:56:39.599 --> 00:56:41.880
this was just our entry in. In fact, if you look

00:56:41.880 --> 00:56:44.519
at some of the... Early meetings, we even have

00:56:44.519 --> 00:56:47.340
a next phase beyond this that we're talking about.

00:56:47.500 --> 00:56:49.940
Well, it's like vodkas. No, no, no. We'll never

00:56:49.940 --> 00:56:51.659
leave bourbon. We'll never leave bourbon. It'll

00:56:51.659 --> 00:56:55.659
always be bourbon. Ready to drinks. Ready to

00:56:55.659 --> 00:56:58.719
serves. Ready to serves. As in old -fashioned.

00:56:58.940 --> 00:57:02.980
As in those types of things. Nice. Manhattans

00:57:02.980 --> 00:57:05.059
and every other kind of. Yeah. Bourbon -y time.

00:57:05.079 --> 00:57:06.619
Either in like a large one so you can pour out

00:57:06.619 --> 00:57:08.639
multiple ones or just a single service. Or a

00:57:08.639 --> 00:57:10.659
single service that might fit on an airline or

00:57:10.659 --> 00:57:12.880
something like that. Ooh. A little mini bottle

00:57:12.880 --> 00:57:15.260
you can pick up at the golf course. Yes. God

00:57:15.260 --> 00:57:18.119
bless. So it'll always be bourbon. I think we

00:57:18.119 --> 00:57:21.760
just knew we had to get into the bourbon to move

00:57:21.760 --> 00:57:24.039
on to the next phase. And you guys have learned

00:57:24.039 --> 00:57:26.679
so much going through this process. Oh, Lordy.

00:57:26.920 --> 00:57:30.139
Right? What not to do, what to do, all about

00:57:30.139 --> 00:57:31.739
that. One of the things looking back, you're

00:57:31.739 --> 00:57:34.199
going, I wish we wouldn't have done that. Yeah,

00:57:34.219 --> 00:57:36.119
what mistakes? Some of the mistakes you've made.

00:57:36.260 --> 00:57:37.579
So, Kurt and I were... I wish we wouldn't have

00:57:37.579 --> 00:57:40.460
Darren involved. There we go. No Darren. Why

00:57:40.460 --> 00:57:42.440
did you start picking on me? The truth comes

00:57:42.440 --> 00:57:44.780
out. Because you always say, I just got out of

00:57:44.780 --> 00:57:47.139
jail, and I really, six months ago, the truth

00:57:47.139 --> 00:57:49.119
hurts. The truth hurts. Do you want to talk about

00:57:49.119 --> 00:57:50.139
that for a little while, Jim? I noticed you got

00:57:50.139 --> 00:57:55.059
your tats all removed. Those little teardrops

00:57:55.059 --> 00:57:57.539
on his face. Did you just escape out of Louisiana?

00:58:00.489 --> 00:58:02.110
Yankee prison. You brought that one on yourself,

00:58:02.170 --> 00:58:04.469
dude. I know. I don't know. Is there anything?

00:58:04.889 --> 00:58:07.429
Yeah, here's a funny story. So Kurt and I are

00:58:07.429 --> 00:58:09.590
making a presentation. So Specs does a cattle

00:58:09.590 --> 00:58:11.369
call twice a year where they bring in new products,

00:58:11.429 --> 00:58:13.349
and you've got 30 minutes to pitch. Oh, wow.

00:58:13.929 --> 00:58:16.889
It's like Shark Tank. Totally. And so we're in

00:58:16.889 --> 00:58:19.150
our cowboy hats, and we're pitching, and Kurt's

00:58:19.150 --> 00:58:21.730
talking, and I'm pouring the samples, and there's

00:58:21.730 --> 00:58:24.730
10 people, like two rows of five, and there's

00:58:24.730 --> 00:58:26.389
this dude at the top left, and he's obviously

00:58:26.389 --> 00:58:29.260
the leader of this whole group. And we got 30

00:58:29.260 --> 00:58:31.880
minutes. Five minutes into it, he said, so what

00:58:31.880 --> 00:58:33.940
do you think about this new law that Texas is

00:58:33.940 --> 00:58:36.380
trying to pass where we can sell spirits in convenience

00:58:36.380 --> 00:58:39.239
stores? And again, it's the first time in a little

00:58:39.239 --> 00:58:40.920
bit we've been asked that question. And so Kurt

00:58:40.920 --> 00:58:43.699
said, oh, man, we can't. We're excited. We can't

00:58:43.699 --> 00:58:47.679
wait for that to pass. Wrong answer. 20 minutes

00:58:47.679 --> 00:58:50.079
later, the guy in front, who's the ringleader,

00:58:50.159 --> 00:58:51.800
he said, you know, I quit listening to you 20

00:58:51.800 --> 00:58:53.909
minutes ago. Because they don't want it to pass

00:58:53.909 --> 00:58:56.289
because that hurts their business. And so looking

00:58:56.289 --> 00:58:59.190
back, to your question, I wish we wouldn't have

00:58:59.190 --> 00:59:02.210
said that. But think about it. It's kind of a

00:59:02.210 --> 00:59:04.349
stupid question. That was a setup. The right

00:59:04.349 --> 00:59:07.690
answer was, hey, from our perspective, it's good.

00:59:07.750 --> 00:59:09.409
We realize from you it's not and we'll be a good

00:59:09.409 --> 00:59:11.469
partner and support you. Yeah, but that's a bullshit

00:59:11.469 --> 00:59:12.849
setup. Well, it is because what he was saying

00:59:12.849 --> 00:59:15.809
was, would you like... 10 ,000 more places to

00:59:15.809 --> 00:59:17.769
sell your product? Right. And if you say no...

00:59:17.769 --> 00:59:21.130
Of course we do, right? Meaning they want you

00:59:21.130 --> 00:59:23.250
to kiss the ring. Exactly. That's what it was.

00:59:23.289 --> 00:59:25.590
It took us forever to get that. Yeah, but at

00:59:25.590 --> 00:59:28.170
the same time, I think you guys came clean, and

00:59:28.170 --> 00:59:30.829
I think you feel better about it. Oh, yeah. At

00:59:30.829 --> 00:59:32.909
least you gave an honest answer. Oh, yeah. And

00:59:32.909 --> 00:59:36.090
it sucks, but you know what? Fuck him. Move on.

00:59:36.250 --> 00:59:40.260
And who's the one that said it? Uh, Kurt. Yeah,

00:59:40.360 --> 00:59:42.940
Kurt was one of them. He's out, right? You kicked

00:59:42.940 --> 00:59:45.940
him out? He's done. I mean, I know he did a lot

00:59:45.940 --> 00:59:47.460
of work up until this point, but yeah, you can't

00:59:47.460 --> 00:59:49.840
accept mistakes. No mistakes in this business,

00:59:49.880 --> 00:59:52.460
guys. He lost his O. One more typo. One more

00:59:52.460 --> 00:59:55.300
typo and he's out. We had two other guys. We

00:59:55.300 --> 00:59:57.119
had two or three other guys on this podcast.

00:59:57.320 --> 00:59:59.460
They're not here. They're not here today. You

00:59:59.460 --> 01:00:01.119
don't mistakes. No mistakes. We groomed these

01:00:01.119 --> 01:00:04.639
guys. I think one thing we want to get into is

01:00:04.639 --> 01:00:07.139
bourbon. I know we're getting close, and I want

01:00:07.139 --> 01:00:08.579
to make sure we talk about this bourbon because

01:00:10.659 --> 01:00:14.260
How new is this venture as the bourbon? I know

01:00:14.260 --> 01:00:16.320
you started with the ready -to -drinks. What

01:00:16.320 --> 01:00:19.579
about the bourbon? We made our first run of 300

01:00:19.579 --> 01:00:24.639
bottles. We did a very small run. Just as a test

01:00:24.639 --> 01:00:28.260
case. Just as a test case. And the next century

01:00:28.260 --> 01:00:29.820
who we used, they didn't even want to do it for

01:00:29.820 --> 01:00:31.400
us. So it was a rather high -priced run. But

01:00:31.400 --> 01:00:34.079
we brought that in for ourselves and our investors.

01:00:35.159 --> 01:00:37.119
Everyone loved it. I think we sold the first

01:00:37.119 --> 01:00:40.619
bottle of bourbon in December of 23, literally

01:00:40.619 --> 01:00:43.320
like on Christmas Eve at a little independent

01:00:43.320 --> 01:00:45.619
liquor store. But we really didn't start selling

01:00:45.619 --> 01:00:49.539
the bourbon until early last year, the first

01:00:49.539 --> 01:00:53.019
test run. And then we did a bigger production

01:00:53.019 --> 01:00:55.500
run of both of them. So that's probably mid -year

01:00:55.500 --> 01:00:59.119
before we got into some stores. Of 24? 24, yeah.

01:00:59.530 --> 01:01:02.309
Okay. So we've been selling for less than a year,

01:01:02.329 --> 01:01:04.550
actually. And is this available where you're

01:01:04.550 --> 01:01:07.170
selling the ready -to -drink stuff? Not as much.

01:01:07.349 --> 01:01:09.650
Total Wines has a system where you have to go

01:01:09.650 --> 01:01:12.329
online to get another product in the store, and

01:01:12.329 --> 01:01:14.590
they do not take any new product store in October,

01:01:14.690 --> 01:01:16.710
November, December, which most places don't.

01:01:16.710 --> 01:01:19.309
That's OND, where that's what they call their

01:01:19.309 --> 01:01:20.989
busiest time of the season, so they don't want

01:01:20.989 --> 01:01:24.099
wraps or anything. What does that mean? O -N

01:01:24.099 --> 01:01:28.039
-D. O -N -D. October. November, December. Oh.

01:01:29.219 --> 01:01:32.340
Yeah. Time for a break. I need to slow down.

01:01:32.780 --> 01:01:37.300
These damn, like, you know, sugar cans. The horse

01:01:37.300 --> 01:01:39.679
neck double barrel. Are you actually putting

01:01:39.679 --> 01:01:42.420
these in double barrels? Are they double barreled

01:01:42.420 --> 01:01:47.409
or are they barreled and then staved? They're

01:01:47.409 --> 01:01:50.909
not staved. It's a proprietary finishing method

01:01:50.909 --> 01:01:54.949
at Next Century Spirits that he can, because

01:01:54.949 --> 01:02:00.150
it's one person that developed it, he can accelerate

01:02:00.150 --> 01:02:02.289
the flavoring process, which would take probably

01:02:02.289 --> 01:02:05.010
about two years in a barrel, get it done in about

01:02:05.010 --> 01:02:09.829
two months. So post -barrel. So we take... Is

01:02:09.829 --> 01:02:13.250
that a secret? This is post -barrel. He's got

01:02:13.250 --> 01:02:15.230
a proprietary finishing process, so nobody...

01:02:16.799 --> 01:02:19.000
He owns the process, the finishing process. We

01:02:19.000 --> 01:02:21.300
take the five -year bourbon, send it to Next

01:02:21.300 --> 01:02:23.260
Century, which is located in Zebulon, North Carolina,

01:02:23.460 --> 01:02:25.719
and he puts it through his process of putting

01:02:25.719 --> 01:02:27.699
that bourbon through either oak staves, in our

01:02:27.699 --> 01:02:31.039
case, oak staves or sherry staves, and it picks

01:02:31.039 --> 01:02:33.559
up those flavors. The nice thing about it is

01:02:33.559 --> 01:02:36.880
it's a process, which is repeatable. And so we've

01:02:36.880 --> 01:02:39.139
done two production runs, and we did a blind

01:02:39.139 --> 01:02:41.360
taste test after, and we couldn't tell the difference

01:02:41.360 --> 01:02:45.380
between either one. Even though the original

01:02:45.380 --> 01:02:47.860
Juice was the same mash bill, but it was different

01:02:47.860 --> 01:02:50.219
production runs. And so because he can dial in,

01:02:50.260 --> 01:02:53.039
you know, he varies the variables. He can make

01:02:53.039 --> 01:02:55.940
it so consistent. So consistent, yes. And I don't

01:02:55.940 --> 01:02:57.639
want you to divulge information you don't want

01:02:57.639 --> 01:03:01.079
to, but it sounds to me like it's post -barrel,

01:03:01.139 --> 01:03:03.760
almost like what Jack Daniels does, drips it

01:03:03.760 --> 01:03:05.840
through, you know, to their mellowing process.

01:03:05.840 --> 01:03:08.880
To their charcoal. Right? So he's doing something

01:03:08.880 --> 01:03:11.440
post -barrel through a process, and then you're

01:03:11.440 --> 01:03:14.519
bottling. Yeah, we all questioned it a little

01:03:14.519 --> 01:03:16.539
bit at the first one until we ran the first 300

01:03:16.539 --> 01:03:18.380
bottles and went, this stuff's good. It's good.

01:03:18.480 --> 01:03:21.219
And then Kurt actually went and watched the production

01:03:21.219 --> 01:03:23.659
one time and said, it's real. It's not hocus

01:03:23.659 --> 01:03:26.340
pocus. So anywhere in that post -production stuff,

01:03:26.500 --> 01:03:29.500
are they using charred wood or is it just wood?

01:03:29.679 --> 01:03:31.699
No, it's just wood. It's wood. So obviously to

01:03:31.699 --> 01:03:33.079
be bourbon, it's got to be in the charred virgin

01:03:33.079 --> 01:03:36.920
barrel. Then it goes through either staves soaked

01:03:36.920 --> 01:03:41.519
in sherry or staves soaked in, or just oak staves.

01:03:41.639 --> 01:03:44.000
Here's what we did on the sherry. It was easy.

01:03:44.079 --> 01:03:46.380
We want a sherry finish. So that's sherry wood.

01:03:46.579 --> 01:03:49.190
Yeah. On the double barrel, we told them we wanted

01:03:49.190 --> 01:03:53.909
maple, caramel, oak, smoky, and smooth. Those

01:03:53.909 --> 01:03:56.679
types of finish. Beautiful. And so he may have

01:03:56.679 --> 01:03:59.900
soaked it in oak. He may have soaked it in maple.

01:04:00.519 --> 01:04:02.719
I don't know the combination. The magic is in

01:04:02.719 --> 01:04:04.420
what he does. Exactly. But we went through the

01:04:04.420 --> 01:04:06.519
same process where he made some samples and sent

01:04:06.519 --> 01:04:08.599
them to us, and we tasted it, and we'd say, it's

01:04:08.599 --> 01:04:10.719
a little too bitey. It's a little too oaky. It's

01:04:10.719 --> 01:04:12.820
a little too sweet. You can make it that consistent.

01:04:12.880 --> 01:04:14.480
That precise and that consistent. Well, we've

01:04:14.480 --> 01:04:19.699
had some bottles out there. We went to... Whiskey

01:04:19.699 --> 01:04:21.780
Fest, World of Whiskey, and we've had one where

01:04:21.780 --> 01:04:24.260
they said, this has been aged two weeks by our

01:04:24.260 --> 01:04:26.760
proprietary thing. And it was horrible. Horrible.

01:04:26.940 --> 01:04:28.920
It was horrible. I was like, seriously. Sean

01:04:28.920 --> 01:04:31.599
went to the hospital. It was. I had a gallon

01:04:31.599 --> 01:04:35.820
of it. Aged two weeks. Yeah. And as he was trying

01:04:35.820 --> 01:04:37.800
to pitch, I was like, no, this is not going to

01:04:37.800 --> 01:04:41.460
be good. But this, you can't tell that it's gone

01:04:41.460 --> 01:04:44.150
through any kind of crazy. Whatever he's doing,

01:04:44.289 --> 01:04:46.670
right? Right, right, right. And my wife was the

01:04:46.670 --> 01:04:48.769
first to taste it. She really liked it. She goes,

01:04:48.809 --> 01:04:51.210
this is smooth. It goes down really easy. Do

01:04:51.210 --> 01:04:53.210
you think it drinks like a 101? No. I don't either.

01:04:53.289 --> 01:04:55.650
No. That's what we get. It's definitely different

01:04:55.650 --> 01:04:58.409
from Wild Turkey 101. I mean, Wild Turkey 101

01:04:58.409 --> 01:05:01.269
is a staple in the industry. Yes. And they may

01:05:01.269 --> 01:05:04.750
have changed their recipe a couple times. It's

01:05:04.750 --> 01:05:07.150
still a staple, and everyone should have that

01:05:07.150 --> 01:05:11.570
on the shelf. This one is a high -end 101. It

01:05:11.570 --> 01:05:13.650
really is. It's got that double barrel, adds

01:05:13.650 --> 01:05:16.829
an extra layer of oakness that you want. Not

01:05:16.829 --> 01:05:19.030
too much smoke. You mentioned that you want it

01:05:19.030 --> 01:05:22.429
in there. I do like the smoke. Jeff hates the

01:05:22.429 --> 01:05:25.750
smoke. Paul's in the fan. I love smoke. But I

01:05:25.750 --> 01:05:29.489
like this. I'm not... I was going to unprovoked

01:05:29.489 --> 01:05:33.449
attack you, but again, fourth one today. Yeah,

01:05:33.550 --> 01:05:35.969
the smoky finishes. Now, we have some out there

01:05:35.969 --> 01:05:38.070
like the Balcones Brimstone, which is like an

01:05:38.070 --> 01:05:40.250
ashtray, right? Oh, I love it. Yeah, I like it

01:05:40.250 --> 01:05:42.409
too, man. Not a fan. Even some of the others,

01:05:42.469 --> 01:05:45.070
we've got some High West out there that's campfire

01:05:45.070 --> 01:05:48.929
stuff. So I'm looking for longevity. Yeah, this

01:05:48.929 --> 01:05:51.570
is not something that is offensive to me, and

01:05:51.570 --> 01:05:54.510
I'm really susceptible to it. And I know this

01:05:54.510 --> 01:05:57.260
is not the way that... The real bourbon drinkers

01:05:57.260 --> 01:06:00.320
drink it, but when you put this on a rock, it

01:06:00.320 --> 01:06:02.840
even gets smoother. Yeah, no. It really comes

01:06:02.840 --> 01:06:05.059
up. I wouldn't even say real. You know what?

01:06:05.099 --> 01:06:07.460
We've had this debate about how we enjoy our

01:06:07.460 --> 01:06:09.599
bourbon. Right. And everyone's different. And

01:06:09.599 --> 01:06:12.860
we need to, there's no judgment on any of it.

01:06:12.880 --> 01:06:15.239
You know what I'm saying? I told you, Darren.

01:06:15.300 --> 01:06:17.159
There are a lot of experts out there. I judge

01:06:17.159 --> 01:06:18.800
you all the time, Jim. There are a lot of experts

01:06:18.800 --> 01:06:21.280
out there that really encourage you to drop this

01:06:21.280 --> 01:06:26.090
down to 70 % to 90%. and they don't necessarily

01:06:26.090 --> 01:06:29.829
endorse putting it on a cube or a rock or ice.

01:06:30.010 --> 01:06:31.889
A lot of times they just say, let's take some

01:06:31.889 --> 01:06:36.889
distilled water and blot it half ounce, and that

01:06:36.889 --> 01:06:39.969
opens up some of the richness. I don't subscribe

01:06:39.969 --> 01:06:43.269
to that, but I'm not against that. The reason

01:06:43.269 --> 01:06:45.289
why I don't subscribe to that is because it's

01:06:45.289 --> 01:06:47.929
so, God bless, and easy to drink. It'll go down

01:06:47.929 --> 01:06:50.880
so quick. That's the problem for me. That's the

01:06:50.880 --> 01:06:53.880
problem for me too. That's why our palates, I'd

01:06:53.880 --> 01:06:57.000
say our collectively, is that we've kind of been

01:06:57.000 --> 01:06:59.840
gravitating towards the higher proof stuff because

01:06:59.840 --> 01:07:02.559
we're not drinking as much. We're interested

01:07:02.559 --> 01:07:07.079
more in taking a small sip and running it through

01:07:07.079 --> 01:07:09.539
the mouth and letting the natural juices kind

01:07:09.539 --> 01:07:12.940
of create those aromas. And that for us works.

01:07:13.179 --> 01:07:15.699
But if you're wanting a, I don't want to say

01:07:15.699 --> 01:07:18.809
quick fix, you can add the distilled water. I'm

01:07:18.809 --> 01:07:21.050
just not a fan. I tried it. Well, I think if

01:07:21.050 --> 01:07:23.670
you're serving, not necessarily this 101, but

01:07:23.670 --> 01:07:26.010
if you're trying to serve a 110, 115 to somebody

01:07:26.010 --> 01:07:27.969
who's not used to drinking that. They can't do

01:07:27.969 --> 01:07:30.250
it. They won't do it, yeah. Here, put a nice

01:07:30.250 --> 01:07:31.929
cube in it, let it sit for a couple minutes,

01:07:32.050 --> 01:07:33.590
and you're really going to enjoy it kind of thing.

01:07:33.590 --> 01:07:35.809
So here's the bigger question. Is it a cube or

01:07:35.809 --> 01:07:40.039
a ball? Either one. Either one. I mean, Sean's

01:07:40.039 --> 01:07:41.860
into balls. It depends if you're talking about

01:07:41.860 --> 01:07:45.039
poop or bat poop, you know? Does anybody have

01:07:45.039 --> 01:07:47.280
the LG fridge that makes balls? I got it downstairs.

01:07:47.780 --> 01:07:50.800
Oh, love you, man. I got mine, too. I was going

01:07:50.800 --> 01:07:52.280
to say, I've got a fridge that makes the balls.

01:07:52.440 --> 01:07:56.619
Yes. Yeah. But they're small. I'm not. No, no,

01:07:56.619 --> 01:07:59.940
no. Sean's into big balls. He's got big balls.

01:07:59.940 --> 01:08:01.559
I love those big balls. They're not that big.

01:08:02.420 --> 01:08:09.090
We've got big balls. I don't like, I'm telling

01:08:09.090 --> 01:08:12.110
you, I like my whiskey straight up. Yeah. Period.

01:08:12.230 --> 01:08:15.530
I don't like it. If anything, I'll add a little

01:08:15.530 --> 01:08:17.409
club soda to it, a little San Pellegrino, and

01:08:17.409 --> 01:08:19.930
that's about it. But typically, no. Straight

01:08:19.930 --> 01:08:22.609
up. Just drink it slow. Drink it nice and slow.

01:08:22.750 --> 01:08:25.050
Yeah, and again, my attitude is however you enjoy

01:08:25.050 --> 01:08:27.630
your drink, that's the key. There you go. Yeah,

01:08:27.649 --> 01:08:31.189
Chuck likes to have Orange Fanta. Exactly. And

01:08:31.189 --> 01:08:33.810
we still love him. I mean, you know. Have a look

01:08:33.810 --> 01:08:36.510
at him. He shows up. Sometimes we'll hit some

01:08:36.510 --> 01:08:38.949
of the bourbons. When we first started Purgacy,

01:08:39.029 --> 01:08:41.430
we were in the 90 range, right? So every now

01:08:41.430 --> 01:08:44.010
and then, we'll pull one of those out, and we're

01:08:44.010 --> 01:08:48.100
doing like. five of these instead. It drinks

01:08:48.100 --> 01:08:50.619
like tea. It does. Quick question because I know

01:08:50.619 --> 01:08:52.560
we're getting up against it. We're thinking of

01:08:52.560 --> 01:08:54.500
coming out with a, well we are, I'm not thinking,

01:08:54.539 --> 01:08:56.539
we are going to come out with a third, what we

01:08:56.539 --> 01:08:58.600
call the stable. So we'll always have sherry

01:08:58.600 --> 01:09:00.640
finish, we'll always have the double barrel.

01:09:01.800 --> 01:09:05.920
Higher or lower ABV? Higher. Always higher. Higher.

01:09:07.539 --> 01:09:11.020
But we're a niche. We are. Okay, because it's,

01:09:11.100 --> 01:09:14.180
I think it'd be, I think the smart decision,

01:09:14.800 --> 01:09:18.279
would be maybe a little higher but selfishly

01:09:18.279 --> 01:09:23.619
we want it 115 120 i think if you got 107 range

01:09:23.619 --> 01:09:25.840
well that's our our goal our goal is we're going

01:09:25.840 --> 01:09:27.199
to have a core series where there's going to

01:09:27.199 --> 01:09:29.420
be in a double barrel and the sherry and probably

01:09:29.420 --> 01:09:32.520
this high ride that's going to be our uh core

01:09:32.520 --> 01:09:34.159
series always available and then after that it's

01:09:34.159 --> 01:09:35.539
going to we're going to build the company on

01:09:35.539 --> 01:09:39.239
on limited releases high age high high proof

01:09:39.239 --> 01:09:42.640
right different grain, right? And we'll do X

01:09:42.640 --> 01:09:44.180
number of barrels, and once it's gone, it's gone.

01:09:44.319 --> 01:09:45.579
And I think that's when we'll start getting into

01:09:45.579 --> 01:09:48.359
those higher proofs. I think you'll sell more

01:09:48.359 --> 01:09:50.739
in this range than your higher proof, right?

01:09:50.779 --> 01:09:53.560
So business -wise, I think that's... But you

01:09:53.560 --> 01:09:55.439
can always dumb down. Higher proof, because you'll

01:09:55.439 --> 01:09:57.619
get the nerds buying those things, right? Oh,

01:09:57.640 --> 01:10:00.180
it's limited, it's higher. Have a couple limited

01:10:00.180 --> 01:10:01.920
ones out there, and then just dumb it down to

01:10:01.920 --> 01:10:03.680
this stuff, because this is terrific, you know?

01:10:03.739 --> 01:10:06.300
And if there's anything that I could add as far

01:10:06.300 --> 01:10:10.859
as constructive criticism, The front end is great.

01:10:11.279 --> 01:10:14.939
It doesn't last long. So it dies down at the

01:10:14.939 --> 01:10:22.020
end. I think it lacks a little pepper. I would

01:10:22.020 --> 01:10:24.520
say the front end kind of touches on the Mictors

01:10:24.520 --> 01:10:29.039
10, and then it just dies out. But I give this

01:10:29.039 --> 01:10:32.840
a fantastic score. But it's 101. 100%. You're

01:10:32.840 --> 01:10:36.340
expecting the richness of a 115. Well, I'm talking

01:10:36.340 --> 01:10:39.279
about something that's 90 proof. That's what

01:10:39.279 --> 01:10:41.880
we have found. You can't compare it to the Mictors

01:10:41.880 --> 01:10:45.300
10. I think that's in a box by itself. It's a

01:10:45.300 --> 01:10:49.199
unique. I'm just saying, if we're going to, like

01:10:49.199 --> 01:10:50.220
I said, I share with you guys, we're going to

01:10:50.220 --> 01:10:52.819
put goals in this. Sure. God bless. I just took

01:10:52.819 --> 01:10:54.399
it right now. In the front end, it's fantastic.

01:10:54.699 --> 01:10:56.960
I'm enjoying the hell out of it. The mid is fine.

01:10:57.600 --> 01:11:00.159
It just dies. After about 20 seconds, it kind

01:11:00.159 --> 01:11:03.079
of dies. But I'm still loving it. Thank you.

01:11:03.340 --> 01:11:05.600
This should be on everyone's shelf. On the second

01:11:05.600 --> 01:11:07.380
half, I definitely want to hit on this some more

01:11:07.380 --> 01:11:09.560
because there are some fascinating things that

01:11:09.560 --> 01:11:12.680
you guys know you can do with this proprietary.

01:11:13.079 --> 01:11:16.939
Yes. Because if you find just a unique. Something

01:11:16.939 --> 01:11:18.659
that tastes really unique, but you don't want

01:11:18.659 --> 01:11:20.619
to mass produce it, but you want to make it limited.

01:11:20.779 --> 01:11:23.140
Right. Yes. Wow. That's what we're looking at

01:11:23.140 --> 01:11:24.699
doing. That's what we're looking at doing. The

01:11:24.699 --> 01:11:28.399
power of that is fantastic. All right. We've

01:11:28.399 --> 01:11:30.220
got to wrap this up. The Horse Neck Double Barrel,

01:11:30.239 --> 01:11:31.899
a Kentucky straight bourbon whiskey known for

01:11:31.899 --> 01:11:34.359
its smooth, layered, and complex flavor profile.

01:11:34.779 --> 01:11:36.800
It's featured tasting notes of butterscotch,

01:11:36.819 --> 01:11:38.399
vanilla, and dark cherry along with hints of

01:11:38.399 --> 01:11:40.600
cinnamon, licorice, and spicy oak. The proprietary

01:11:40.600 --> 01:11:42.659
wood filtering and finishing technology used

01:11:42.659 --> 01:11:45.159
allows for these unique flavors to be dialed

01:11:45.159 --> 01:11:48.250
in. You guys from Horseneck, God bless. Thank

01:11:48.250 --> 01:11:50.670
you guys for coming out. Thanks, guys. You the

01:11:50.670 --> 01:11:53.689
man, Mr. Producer behind it. Any last things?

01:11:53.890 --> 01:11:55.529
Yeah, yeah. How'd you feel about the first guy?

01:11:55.649 --> 01:11:58.229
Yeah. I don't know. I'm still alive, I guess.

01:11:58.770 --> 01:12:00.229
Do you want to stick around for the second half?

01:12:00.670 --> 01:12:03.670
Yeah, well, yeah. You've been easier than I thought

01:12:03.670 --> 01:12:06.090
you were going to be, honestly. Oh, no, no, no.

01:12:06.130 --> 01:12:08.329
Second half, you're getting brutal. I've always

01:12:08.329 --> 01:12:10.750
wanted to say this on a podcast in case I don't

01:12:10.750 --> 01:12:14.449
stay. I do have sweaty balls, though. Whenever

01:12:14.449 --> 01:12:17.109
Paul's shirt comes off, we're sweaty. That's

01:12:17.109 --> 01:12:19.010
why we don't let you out very often, Jim. That's

01:12:19.010 --> 01:12:21.289
exactly why we don't let you out. There's no

01:12:21.289 --> 01:12:23.470
nudity in the second half. Check us out on Facebook

01:12:23.470 --> 01:12:26.479
and Instagram, dudeslikeus -podcast. DudesLikeUs

01:12:26.479 --> 01:12:30.579
-Woodcraft. Instagram, follow us, like us, punch

01:12:30.579 --> 01:12:34.399
that button. It's May 27th. Stars are on right

01:12:34.399 --> 01:12:37.039
now, right? Yeah. Check out that score. Can you

01:12:37.039 --> 01:12:38.300
believe they're playing tonight? What are you

01:12:38.300 --> 01:12:41.199
guys doing here? DudesLikeUs, I'm Sean. I'm Paul.

01:12:41.279 --> 01:12:44.439
I'm Jeff. I'm Jim. I'm Darren. Sweaty Jim. Peace

01:12:44.439 --> 01:12:46.180
out. Sweaty balls.