Welcome to Artificially Intelligent Marketing, a weekly podcast where we stay on top of the
latest trends, tips, and tools in the world of marketing AI, helping you get the best
results from your marketing efforts.
Now let's join our hosts, Paul Avery and Martin Broadhurst.
Hello everyone, welcome to episode 16 of Artificially Intelligent Marketing.
I am joined as always by my very good friend, Martin Broadhurst.
How are you Martin, and what have you been up to?
I'm very good.
It's been a busy week in the world of AI for me.
Been delivering some workshops, two workshops this week, one on getting started with Chat
GPT, and the other one was very much an email marketing focused one, but we did a bit of
a deep dive into how AI can help with email marketing in that.
In one of the sessions though, we got completely derailed as people started having a conversation
amongst themselves about universal basic income and how they might need to find new ways to
make a living in the future as AI takes their jobs.
Hopefully they weren't too worried about that.
I'm sure you were showing them how as the human in the loop, they're very much driving
the system.
It's not driving them, at least at this point in time.
Yeah, very much so, telling them how it can augment their role as opposed to completely
replace.
Yeah, it was an interesting discussion.
How about yourself?
What have you been up to this week?
Oh, what have I been up to?
It's been lots of, I've been around about so much this week.
It's been lots of new client engagement conversations, which has been fantastic.
I've met some really interesting companies this week.
I met one that's doing some really great stuff with using AI as part of analyzing 3D protein
structures, which was really interesting.
That was brilliant.
Yeah, just getting involved in a few client projects where I could help.
So yeah, good week for me.
Basically in the office, less out and about, which was nice.
Yeah, bit of a breather after you were gallivanting up north of the border the other week.
Indeed.
So we're going to be out and about next week and the week after delivering some strategy
sessions and meeting with some different clients.
So yeah, I'm going to be back on the road.
Maybe we'll have to do our recording on the road.
That would be exciting.
What have we got for our listeners this week?
Well, as usual, we've got our main stories, our short snippets and our tool of the week.
So the main stories we're going to cover are Meta talking AI for marketers at the Cannes
Lions advertising event this week.
We've got loads of generative image news this week, so we've summarized all of that into
one big story.
We'll talk about Meta's new all-in-one voice synthesis tool, the demo videos of which sound
really cool, really cool, very interesting.
And we're going to talk about Pickup, which is a very popular project management tool,
especially in agency land.
And it's made its AI powered assistant available more widely and actually brings a lot of tools.
And I think maybe is a little indicator as to where we might see a number of other tools
go in the future.
So we're going to dig into that.
The tool of the week this week is going to be Perplexity AI.
Right, let's look at our short snippets.
We'll rattle through these at Moirapido.
We're 11 Labs, a voice technology research company that we've mentioned before on the
podcast and a world leader in AI audio synthesis, etc. has raised another chunk of cash, $90
million as part of a Series A to continue the research and development and improvement
of its product and taking that product more widely to market.
Vimeo has launched some new AI tools.
So if you're a Vimeo user to host your videos, you'll see that there are three new features,
including a script generator, a teleprompter and a text based video editor that identifies
and allows you to remove filler words, pauses and awkward moments, etc.
Perhaps a little descript like.
So I think if you're on the standard plan or above, you get access to these by default.
So if you're a Vimeo user, go and have a look and have a little play.
On the video front, Loom, which is a screen recording tool and video hosting tool that
a lot of people use, launched an AI generative tool to auto title videos and also include
a short summary underneath the video.
So it's done auto transcripts for a while.
I'm a Loom user, which is why I was interested in this.
I do a lot of how to videos for various use cases, and I have to admit the auto title
and auto summarizer have saved me a lot of time, but it's also really handy if you've
got lots of videos like I have to just quickly read the AI generated summary and then it
reminds you, oh yeah, that's video, that video, that's the video.
And I think in many cases may even save people having to watch the video.
So if you're a Loom user, check that out.
Have you tested that to see if it does that to your old videos then, the ones that were
pre this?
It won't do it to my old videos.
It's one of the first things that's gone up on the forums is can we have this to apply
to our old videos?
I don't know how they would manage for that or whether they'd be worried about an absolute
deluge of users, right?
If we've got 500 videos and we'll just push them all in in one go, that could be a bit
of a problem.
The other thing is I fed it a massive video and it went, sorry, computer says no on that
one and it was like over an hour long and it just said, no, I can't do it.
So it's been perfect for my five and 10 minute screen share how tos, longer form videos,
not so much.
In other news this week, we had inflection deputing its own foundational AI model to
rival Google and open AI's LLMs.
It's an AI startup that has inflection one and it also has a conversational agent called
PI.
The model is roughly GPT 3.5 size and it has capabilities that are on par or superior to
other models around GPT 3.5 according to the company.
I've actually used this because you can access it through WhatsApp, like a little chat friend
and you can just use it as a brainstorm partner for a wide variety of topics, whether that's
like business questions, marketing questions, mindfulness questions, anything you like.
It's kind of like your personal assistant in your pocket.
I found it to be really good when I was doing some stuff where I wanted to like be consistent
in my mindfulness mind and I asked it to remind me at seven o'clock every day, it's time to
do 10 minutes of mindfulness and it just never reminds me.
So I messaged it back and I go, I don't know if you know, but you forgot to remind me again.
It's like, oh, I'm so sorry for all that I forgot to remind you, but I'm glad you pointed
this out because I'll definitely remind you tomorrow and then it doesn't again.
So I've kind of, there's some good stuff of it, but some areas for improvement.
And useful feedback for them, I'm sure.
Yeah, we'll get them on the podcast.
You're all welcome on the podcast.
Obviously we've got Zach.
Zacherberg is on next week as we're going to discuss.
My phone.
Is this before or after his fight with Elon Musk?
I'm going to go and do a live stream of said fight and then I'll interview him straight
after.
In the cage, straight away.
Regardless of what state he's in, for those of you who don't know what we're talking about,
there's been a bit of banter on the old Twittersphere between Elon Musk and Mark Zuckerberg about
having a cage fight because Zuckerberg is doing quite a lot of martial arts training
at the moment.
And supposedly Dana White has been in the middle of them.
UFC president Dana White has been in the middle of them and spoke to both of them and he claims
that they're deadly serious about doing this.
It's ridiculous.
Fire of the century pay-per-view, $20 giggy cash in.
I've genuinely seen stories saying $100 pay-per-view and all the money goes to charity.
I think I would probably pay it.
It would just be fascinating to see how that would play out.
Last couple of short snippets then.
We've got, according to Group IB, over 100,000 chat GPT accounts were breached between June
22 and May 23 and shared on the dark web.
We talked previously about companies banning employees from using chat GPT because of potential
sharing of proprietary information.
This might make a few people nervous.
You might have shared some proprietary information and then have those accounts, their account
was one of those that was hacked.
So I think this is a perfect example of how OpenAI probably need to figure out how to
make it a really robust software product, not something they sort of went to market
very quickly with.
They now need to provide sort of enterprise level security, but hey, that's probably a
discussion for another day.
And then the last story this week was according to a recent UK wide survey by email specialist
Instiller, one in two people can't spot an AI generated email and less than one in three,
and you basically don't care about AI and their brand communications.
So what does that tell us as marketers?
Perhaps we can experiment with a bit of AI to auto personalize our emails because a
bunch of people are not going to spot it.
And even those that do may not care that much as long as they're getting valuable information,
which I think was interesting.
We've talked before on the podcast Martin about lies, damn lies and statistics and the
questions you ask and the groups that you ask and how you can basically get whatever
answer you want, depending on how you frame all those things.
But I thought it was an interesting enough one to chuck into our short snippets.
Yeah.
On that very point, I saw an interesting Twitter thread where someone had tweeted an infographic
and it said the percentage of studios, and I think it was game development and movie
studios, any kind of creative studios, percentage of studios using different AI tools.
And they had a big list of them in the graph and it said 22% were using auto GPT.
And someone else had quote tweeted this particular graph and said, I'm absolutely convinced there
are zero users of auto GPT, zero, none.
And then a great conversation thread below where it was just loads of people saying,
yeah, I used auto GPT for an afternoon.
It was novel, but didn't really do anything.
It's not fit for purpose.
Nobody is using this in a commercial serious setting.
That is interesting.
One of my friends who used it basically could have been the one who tweeted about the afternoon,
had a real runner.
It is very, very capable.
It's a mill that we had on the podcast.
I see for listeners, knows how to get the best out of these things and found it very,
very difficult to get it to do anything meaningful in a way that you could rely on the output.
So yeah, it's, we're in that part of the, of the development of these tools where they
can almost do a lot of great stuff, but they're just too unreliable in a number of areas to
make them your go-to tool.
Yeah.
And there are some real subtleties, even like a really simple example with prompting.
So I was playing around this week with a chat GPT.
It was actually on the workshop and I was showing people how using chat GPT and specifically
chat GPT4, you could ask it to create documents from scratch using Google Apps Script to create
you, for example, the particular example I was using was a customer feedback form.
So if you're designing a customer survey, you've got to come up with the questions,
you've got to come up with all of the, the rating systems and what have you.
So you just ask it to write you a survey using best practice.
It writes that if you're happy with that, great.
And then say, create this using Google Apps Script.
And then it will give you the script and then you drop that in Google Apps Script and it
will create you the form in seconds.
So like you have your customer feedback form done in no time at all.
And I was showing this to the, to the room full of people and the first response that
it gave me, I noticed a very subtle element of the output, which basically meant that
it wasn't going to create a new form.
It was going to try to edit an existing form and I had to give it my existing form ID.
And I spotted that and corrected it and just changed my prompt to say, create a new form.
So just a very slight subtle difference.
But in that session, everyone was like, how did you spot that?
How did you know that?
And I thought that's interesting that it's only when you're using these tools day in
day out that you can, you can see them and adjust them.
And you know, going back to what we said previously about UI and UX being the kind of key differentiator,
when you've got to have that tinkerer, you've got to have that kind of tinkerer mindset
to make something work.
Most people don't have that tinkerer mindset.
So if it doesn't just work for them straight away, they're just going to go, oh, it was
novel it was interesting, but no, not for me.
And that's kind of the response I got from people in that room when I showed them that
they were like, oh, that's, it's cool that it can do that, but don't think harm.
I think I'll just spend the hour making the form.
Well and this is it right?
Like that will slow adoption and maybe we'll all learn over time just precisely enough
how to prompt these things to get what we like out of it.
Like the actual intended output.
I think also your story there, you spotted that you needed to give it the ID, right?
So again, it's an informed person running the process who can check the output and go,
that's not right.
I think somebody who wouldn't be able to see the technical aspects there or understand
them or know they're important might be like, oh, this is broken.
Yeah.
Right and then you've got a problem, solve it.
And I think even I was reading another one of the 10,000 bajillion AI newsletters that
I'm signed up to about just how important ongoing prompting is like expect to go in
and having to have five to 10 prompt conversation to get what you want.
And if you go in with that mindset, then you're probably going to get some really good outputs
out of say chat GPT.
And I've seen people produce some really great starter prompts that just basically frame
the conversation.
Like this is who you are, chat GPT.
This is the type of thing we're going to try and achieve.
I want you to ask me really great questions to help improve the output.
But then eventually I'm going to ask you to produce the output.
And then there's a bit of back and forth and it coaches you through extracting the information
it needs from you.
And I felt it was really powerful, but that's not to your point, what people are expecting
when they log in.
No.
It's going to be fascinating to see if, because there was also back along Sam Altman and the
team at OpenAI were on a variety of podcasts, he said something similar, which is when we
get these tools where they need to be, you won't need to be a prompt engineer because
we want the tools to be able to figure out what you want quickly and easily without having
to learn how to get what you want.
Obviously that would remove this, but I don't think we're going to get to that because half
the time it's because the human doesn't really know what they want.
Like it's in their brain, but they're not articulated in any clear way.
And if they said it to another human, the other human won't have a clue either.
So of course the machine doesn't know.
Yeah.
If you were telling a member of staff or a colleague, you'd be going kind of back and
forth and figuring it out on the fly with them.
So yeah, absolutely.
It's always going to be iterative, isn't it?
Again, it's like it's an assistant.
Yeah.
We called it the alien intern when I was at the SAMPS event the other week.
And I do think that is the best way to look at it, right?
Give it a precise brief because it doesn't have the background of knowledge and expertise
that you do because you really have to spell it out.
And every now and again, it will come up with something completely like it doesn't understand
how people work or how the world works because it's not a human.
Right.
Let's crack into our main stories.
The first main story this week is about this event, Martin.
You're going to take us through what you saw here.
Yeah.
So Meta have been one of the headline sponsors of the big annual advertising event, the Cannes
Lions.
And this is where all of the major advertisers, the big players all get together.
Everyone that's making waves in the advertising industry and there's a big award as well for
the best campaigns and what have you.
But Meta have been talking about their investments in AI and what that means for businesses and
for marketers in particular.
So they said they've been investing in AI powered technologies.
We know this.
We've been covering their research papers and new product launches every single week.
And obviously a big area of focus for them is generative AI.
So they said there's three areas of focus for them, which includes AI assistance, AI
stickers and AI media editing.
Now the assistance is exactly as you'd expect it to be.
It's going to be assistance for businesses running through the likes of Messenger, WhatsApp
and DMs and Instagram and things like that.
And these are going to be used for things like customer experience, sorry, not customer
experience, customer support, but also providing interesting customer experiences.
So you can totally imagine interacting with certain brand voices or influencers that have
aligned with a brand that you'll be able to kind of play games with them or just kind
of Q&A them.
That kind of thing.
They're talking about bringing brand experiences to these assistants.
There seems to be some suggestion as well that they're really looking at turning these
into AI agents as well.
So how we saw Google talking about Bard being able to book tickets for you and like you
can actually make purchases and transact through there.
I think that's where Meta have also got an eye on these developing in the future as well.
There was also these AI stickers.
Now this one was an interesting one to me because I hadn't really paid any attention
to stickers at all.
Have you used stickers in any meaning for sense?
Not at all.
In fact, when you said it, I was like, I don't even know what that is.
Yeah, so I've been kind of vaguely aware if you're in WhatsApp, you can post a sticker
and I've seen, you know, is it like business fish was one that was going around a while
ago of it's a little sticker of a fish in a business soup and it's in like different
scenarios.
Anyway, it's ridiculous.
It sounds it.
I was in a group chat the other week.
I was on a stag do and somebody turned one of the photos from the stag weekend into a
sticker and posted it into the group.
Now I know what you mean.
Yes.
Just like those little images.
You just had to say stag do and I got it.
No.
Yeah, right.
I'm there.
I'm on board.
And I loved the way that, so the one that I saw is someone had, you know, cropped, basically
cropped the the silhouette of my mate and did a cut out of them and turned into a sticker.
Businesses are going to be able to use these stickers and AI generate these stickers and
basically have people use them, posting them in conversations.
There's a particular phrase that they talked about.
They said, we can imagine a world where businesses are able to create customer stickers tied
to moments in time or a marketing campaign that would allow for a new creative medium
to engage and delight their customers.
Do you know what?
I hear that part and I look at this and I'm like, yeah, AI driven customer support and
customer experience through generative AI that then frees up humans to do other things
and could be done personalized at scale.
Huge commercial value.
AI generated stickers.
I'm like, I don't even understand what the point of that is.
So you know what's going to happen?
That'll blow up.
How ridiculous, because it could be a commercial value.
And I can't quite see it because I'm not an expert in that area and I'm probably going
to end up being way off.
But the juxtaposition of those seems quite strange to me.
Yeah, it is, isn't it?
But again, I'm like you, I don't really see it.
But before you know it, half a trillion in market cap will be added to Meta based purely
on their sticker strategy.
I mean, they must know so much more than us.
So one assumes there's big commercial opportunity in offering AI generated stickers, but I'd
love to see it.
They say billions of stickers are sent on Meta platforms every month, billions every
month.
I mean, I've seen one in like the past six months.
I think it must be young people, Mark.
I think it must be young people.
Yeah.
We're not young anymore.
We've got to own that.
Right?
That ship has well and truly sailed.
I did that speaking of being young, I went to a like a day rave on this stag day the
other week and my word did I feel old.
There was a 25 year old and I thought you look old.
So if you look old and I'm considerably older than you, crikey.
You had me at day rave.
That sounds like what an old person would go to.
Anyway, we digress.
Tell us more about this, friend.
It ended at 10pm.
It's fantastic.
It's ideal you're in bed by then.
Perfect.
Anyway, yeah.
So what else did they introduce?
They announced their AI media editing.
So image generation models and basically being able to edit videos, so AI generated videos.
Things are going to help creative campaigns.
So you can take some of your existing imagery and maybe put a seasonal twist on it without
having to do a whole new reshoot.
That's quite an interesting concept if you've done some like product videography and then
you want to put it in a Halloween setting or Christmas setting, you can do that using
AI.
So again, speaking about where the commercial applications for these kinds of things come
in, totally get it.
I can see how that is going to dramatically help creative teams, small business owners,
large marketing teams.
Doesn't matter who, you're going to be able to use that to get better creative done quickly
or maybe not even better creative, just more variations of existing creative for more suitable
applications like I say seasonality and what have you.
Who knows, you can maybe even turn those interesting creatives into stickers and that becomes your
new lead campaign.
Yeah, I think I'm going to have to see that to believe that, but okay.
And like I said, definitely turn out to be wrong because there's so much smarter people
who know more about this than me who clearly think this is going to be a big thing.
But yeah, all in a whole load of tools there for marketers.
Interesting stuff.
Okay.
Well, on the generative side, there was an absolute ton of generative image news this
week.
So there was Mid Journey 5.2, so improvements to Mid Journey that includes a zoom out feature.
So, we've talked a bit about Clip Drops, Uncrop and we've talked a bit about Photoshop, Adobe
Photoshop's ability to produce really quite accurate expansions of images, filling in,
you know, allowing you to basically see the area around an image that wasn't real, but
it actually looks quite real.
So it's not a surprise maybe that Mid Journey is looking to get in on the act there with
their zoom out feature.
I've been having a little play with this and it actually works reasonably well, which I
guess it would given the fact that the other tools have managed to do this pretty good
as well.
There is a small increase in image quality there as well, I think.
So then on the back of that, we also have Stability AI has launched a new AI model called
SDXL 0.9, which you can access, I think, on Dream Studio and probably on Clip Drop as
well, which produces more photorealistic images.
And I haven't had a play with that one, but the examples I've seen certainly look quite
a significant improvement.
I don't know if you've managed to have a go with this yet.
Yeah, I had a play with it this afternoon.
I mean, it was released about 12 hours ago, so not had a great deal of time to jump into
it, but they look really smart.
I think they're doing a good job with that.
I tested it with a bunch of different situations.
I tried photorealistic images of snowboarding on the Alps and that kind of thing and they
looked fantastic.
Certainly, the reason I picked that one as well is I had a comparison from the old model
that I could do light for light comparison and it was definitely a step change.
Right.
So I think this is good news for those people.
I've had feedback and I found it myself that accessing mid-journey through Discord and
then trying to subscribe and it's quite hard.
It feels a bit technical.
Discord hasn't got the best user interface in the world.
It's a bit confusing.
And I think a lot of people have either given up or just decided not to use mid-journey
because Discord and the way that you have to access it is so hard.
And I think seeing Stability AI's models improve where they can get closer to the outputs of
mid-journey is going to make a lot of people smile.
It won't be long before mid-journey have got their own web apps though.
They are asking for beta testers on that at the moment.
So mid-journey is going to be bringing that to the table before long.
Good stuff.
I think that is definitely going to make access easier for people and probably help stimulate
their commercial development as well.
There's more generative image news.
We've got Meta launching their AI image creation model iJEPA, which can complete unfinished
images more accurately than existing models.
And they will be open sourcing the training code and model checkpoints.
So if this ends up being commercialized, it's just another sort of tool in the toolbox for
creatives to amend their images and add things that weren't there before or remove aspects
of images that aren't appropriate.
So for example, some of the examples that are in the blog post from Meta announcing
this show sections of images completely cut out.
So you could imagine, I don't know, an animal obscured by a bus.
You could only see the back end of the animal, but you want to see the front end.
Its ability to paint that back in looks quite interesting.
So I think that's going to be quite cool.
So lots of improvements in image generation.
We've talked a lot about image generation on the show.
And I think these are getting more and more impressive all the time.
And this has all come to a head this week when Marvel Studios used AI, we believe Mid-Journey,
unsubstantiated at this point, to create the opening of its new series on Disney Plus Secret
Invasion.
So this is not some designers tinkering with some creative ideas as inspiration for a small
campaign for a small brand.
This is Marvel and Disney, arguably some of the biggest sort of brands on the planet,
using these tools to generate the opening credits.
And there's been a bit of a hullabalaa, hasn't there, about this this week, Martin?
There has.
It has ruffled some feathers.
And you can understand why when the Hollywood screenwriters strike is currently on.
And one of the things that they've mentioned in that is that they want to stop studios
from using AI for writing purposes.
So to see this actually being used on a flagship series from Marvel, Disney is quite big.
I've got a few tweets here from people commenting on it.
Secret Invasion intro is AI generated.
I'm devastated.
I believe AI to be unethical, dangerous and designed solely to eliminate artists careers.
Spent almost half a year working on this show and had a fantastic experience working with
the most amazing people I've ever met.
That's from a Jeff Simpson.
So people working closely on the show were voicing their concerns.
Yeah, and you can understand it really.
I mean, it's the type of thing that would have usually been produced by a company and
by a team.
You would imagine a fair bit of money gets spent on these things and keeps a reasonable
number of people busy producing those things.
So it's really interesting.
The argument that I'll paraphrase probably badly made by Marvel around this was they
felt it was in keeping with the show.
Because obviously with Mid-Journey you get not quite photorealistic images.
They look a bit strange and the whole premise of this series is nothing is as it seems.
And it's basically about some shape-shifting creatures who can look like people.
So they kind of wanted it to have that unrealistic quality, this morphing quality that I think
you can get some quite cool stuff out of Mid-Journey when you're trying to do that.
But if you ask me, my bull poo meter was going ding, ding, ding, ding, because that sounded
just like a good excuse as to why they did it.
Maybe they did it for money reasons.
Maybe somebody went, oh, wouldn't it be cool?
Let's use AI for this and then just didn't realize the backlash it was going to cause.
I don't know.
But interesting.
I mean, personally, it's difficult to criticize it when you're talking about these technologies
every week as we are doing.
I can understand why people are doing, but ultimately there was a team of people sat
behind this doing the prompting, doing the editing.
I'm sure they didn't just type in some words into Mid-Journey and get this out in an instant.
It wasn't like a one-shot thing.
Someone's had to prompt it in all the different scenes, stitch it together, edit it, do a
lot of work over the top of it.
So yeah, I think maybe the...
I can understand why people feel upset, but there were people being paid to do that.
I'm sure a company or someone took a fee and that hasn't done people out of work too much.
Yeah.
I'd be interested to see what the workflow looked like and how much time it took versus
going down a more traditional route because iteration being a bit of a theme for the whole
podcast as we started, but certainly today, you're right.
I don't think they would have got the outputs they wanted without some iteration.
And of course, it's an intro to a TV show.
It lasts about a minute.
There's quite a few images in there.
Yes, I suspect it would have taken longer to create a bunch of those images from scratch,
but it's not like you said, a morning's worth of work and they already add production ready
images and they literally just needed to stitch them together.
I doubt that was the case.
So be interested to see.
I'd love to know more about that.
If you were involved in the process of putting this together and you want to come on the
podcast, tell us what workflow you went through so that actually we can get a bit of feel
for what the creative process looks like when you're creating TV titles using AI.
We'd love to hear about that.
Let's move on from generative image news to another meta story.
This is the meta episode.
They didn't sponsor it, Martin, so I am really unhappy.
I'm going to be straight on the phone to my pal.
Down to the cash.
Yeah, yeah.
If we're going to feature this much, man, we, you know, there's got to be, it's got
to be a little something in it.
I'm teasing, obviously.
This one's about Meta's new text speech tool called Voicebox.
Tell us about this, Martin, because the video is pretty cool, right?
Yeah, I would recommend people go check out the blog.
We'll put it in the show notes as usual.
So this is an all-in-one generative speech tool and we've seen generative speech tools.
We spoke about 11 labs at the start of the session.
They are doing a synthetic voice and their product's really cool.
But what Meta have done with this particular model is really over and above what we've
seen before by some way.
So this is a text-to-speech synthesis.
You type in some words and a voice will say those words.
It synthesizes speech across six languages, including taking your voice in one language
so you can kind of train it and then it will make your voice speak in another language.
So that's pretty cool.
Because, you know, I don't speak Portuguese, but we could make me speak Portuguese.
It can also perform tasks that it wasn't trained on, which is this emergent capability that
we see in LLMs.
It has noise removal, which in the demo is really neat.
There's a clip of Mark Zuckerberg speaking with a dog barking in the background and then
it cuts that out completely.
So where we've seen similar things from other providers, where voices can be optimized to
podcasts like with Adobe Studio.
Is it Adobe Studio?
Is that what it's called?
Something like that.
Adobe Enhance, I think the one we use on the podcast this year.
Yeah.
So it's like that, but more so.
So it can give it that crisp audio feel, but also remove background noise quite strongly
as well.
It has language conversion, so it will take your voice and change the language, even when
the two things are written in different parts.
I wasn't fully sure I understood that, but it all sounds very cool and it's 20 times
faster than current models and it outperforms single purpose models.
So models that have been trained specifically for that task.
And it does that through in-contact learning.
So incredibly capable.
Would love to get my hands on it.
I do like playing with these kinds of tools.
Lovo.ai and Jenny we featured on the show previously.
And that's pretty cool, but just falls down in some areas.
Unfortunately, as much as I would like to get my hands on it, Meta are not opening this
up to public release.
This is not going to be available at the moment.
This is very much still in their research paper and hey, look, isn't this a cool thing
that we've done, FaZe?
So I'm sure they're going to commercialize it through the AI assistants and AI agents
that we spoke about earlier in the episode.
You can start to see how all of these things are pieced together.
Get a celebrity, train their voice, stick that into the AI agent.
Then all of a sudden you've got a nice interactive avatar where you're speaking to the latest
celebrity on Love Island or Sportstar or whatever it may be.
So until then, they're not doing it.
And the reason they say they're not doing it is because of the potential for misuse,
which I do buy.
I do think that this does have a great potential for misuse based on the quality of the outputs
we see on the demo.
But also I can see that from a commercial perspective, it would be quite beneficial
to just keep that on under wraps for a bit and say, no, you're not having it.
You're going to integrate this into our tools and you lot can figure it out yourself if
you want to use something similar.
Yeah, it's really cool.
And it just makes you wonder how far it can go.
So the audiobook industry surely is about to fundamentally change.
I mean, I could probably have Stephen Fry read every book I've got on my Kindle at some
point because he's wonderful, by the way, when he does narrate the stories and I'm sure
they could never capture his performance, if I'm really honest.
But are we getting to the point where you buy a Kindle book and you can have it, the
audiobook version in effect for the same price?
I don't know, right?
I currently buy quite a lot of audiobooks and Kindle books and sometimes I've got copies,
the audio and the Kindle version.
But will anyone need to go in a booth again?
Or will we be able to A, use any famous person who commercialises their voice for this year
use?
Or, as I've seen with a number of other models, train these systems on about one minute of
speech from us or the author and have them narrate their own audiobook without having
to do the work.
Yeah, I mean, when you start thinking about the actual productisation of this, that is
absolutely where to go.
Books are booming as an industry and the idea that, you know, self-published authors, a
friend of mine at the moment is currently about to self-publish a sports performance
book.
And I said I would be thought about doing it as an audiobook and hadn't, well, then
we discussed it and spoke about, you know, you can get a studio, you can go in, record
it over eight hours or something.
And the look on her face was just like, oh no, that sounds terrible.
But if you could turn it into an audiobook and the press of a button, absolutely should
do it.
Absolutely.
And I'm guessing you could have it speak for you in a very confident, eloquent manner,
just using the timbre of your voice.
Whereas you know, if a person might sit in a booth and feel a bit nervous and stumble
over their words and not feel very confident about it, whereas the AI is going to have
none of that, right?
It's going to mimic your voice and then deliver this wonderful, clear version.
So yeah, this is really interesting.
And as marketers, obviously it's going to give us the ability to perhaps produce things
in the voice of our SMEs, but without having to bother our SMEs, right?
Imagine running a webinar where you can see the slides, but you can't see the person.
And actually the webinar was scripted and you had one of your SMEs or your CEO as the
voice, but you never really had to bother them and use their time.
It could be pretty powerful.
Right.
Let's do our last story.
We're cracking on through.
This is about the project management tool ClickUp, which many people probably on the
podcast will use.
And if not, it's worth having a look because it's pretty expansive in terms of its capabilities.
It is a project management tool, but it's got a Google Docs built in it.
It's got automations built in it.
And now it's got an AI powered assistant built into it.
So if you look at the press release on the ClickUp website on their blog, it claims that
it has a hundred plus AI tools optimized for every role and use case, which is pretty interesting.
And that there's a, they've teamed up with dozens of experts to create fully templatized
prompts to make it even easier for people to use.
The I think one of the interesting things here is the text generation capabilities.
So you can highlight any text within ClickUp, like a document, a comment, task description,
and then you can use the AI toolbar to improve the content, or you can make it longer or
shorter or simplify the writing style.
So again, a lot of the things we've come to see in a lot of the writing tools that are
out there, but now this is being baked into the project management tool that you use.
Do you need your writing tool anymore?
That's the question, right?
If you're a ClickUp user, do you need Jasper?
Right.
So it's a tool that you can use to create a text, but it's also a tool that you can
use to generate text from scratch.
So you can use the text to generate text from scratch, which, you know, will help you with
creating emails and blog posts, and it will summarize transcripts and other things that
you, that you give it.
So it's almost like ClickUp is becoming really more than a project management tool.
And if ClickUp is doing this, we should expect other tools to do this.
And this really fits in with something we've talked about a lot, Martin, in terms of which
way, unless they can get a really good deal, like on a lifetime deal, they should not be
subscribing for a year because if they're using six, seven, eight different tools, they're
going to be consolidated into Copilot or Bard or ClickUp.
And I think we're going to see a lot more of this.
The use cases that ClickUp talk about offering are for marketing, you could easily write
a case study or generate a creative brief.
For sales, they suggest you could help use AI to help you create a territory plan, write
prospecting emails for product development.
You could write product requirement documentation, design a user testing study for engineering.
You could create a sprint retrospective report, generate a model schema.
I don't even know what that stuff is.
Model schema part, I mean, project management.
You can create a statement of work, spin up a project timeline.
And all of this power is coming into ClickUp AI for an extra $5 per user per month.
So it's already quite low cost, something's like the business level is like $12 a user.
Imagine all the time and as you just saved and all the other tools you don't need, the
competition is heating up.
Now, ClickUp already has a lot of users.
So when we've talked about motes on the show before, ClickUp has a moat because it's got
really a lot of users already.
But that's pretty cool.
So if you've never had a play with ClickUp and you have a project management tool that
you don't love or you're thinking, do you know what, we could probably be better organized
if we actually just used a tool to enable it.
Generative AI stuff that's been added to ClickUp might be worth going and having a look at.
Right.
Last bit today then is tool of the week, which is Perplexity AI.
Martin, tell us about Perplexity.
Perplexity is a really cool search engine.
And it was when GPD launched and people were saying it didn't have real time data and all
of this kind of thing.
And before we got plugins and before we got browse with ChatGPT, Perplexity popped up and
it's available on perplexity.ai.
And it started out as just a very simple search box, which would you put in your search query
and it is powered by ChatGPT.
Or should I say GPT 3.5 and actually it does have some GPT-4 capabilities as well now.
But basically it's a search engine.
If you go on there now, you can sign up and you can put a profile in which will help tailor
the results to you, but you can ask it anything.
In fact, on the home screen, as you go on there, there are some examples already.
So I'm just going to click on the one that I see now.
It says, world's most livable cities 2023.
And it's very similar to the kind of Google's generative search experience.
So if you click on that result, it doesn't bring up a bunch of websites you can visit.
Instead it answers the question and it says the Economist Intelligence Units Livability
Index 2023 is ranked the world's most livable cities, et cetera.
And it goes on and lists all of the cities, but it provides references as well.
So against every fact that it provides, it gives you a reference to a source that you
can then go and dig into that further.
It's available as a Chrome extension.
Now the Chrome extension is the tool that I use every day.
It has a summarized feature.
So when you're on any web page, you can just click on the perplexity icon and it brings
up saying, you can ask it anything, but there's a big summarize button.
You can just say this page and it will then summarize whatever the article is that you're
reading and it will give you a kind of paragraph about that.
But the neat thing about it is that it has, rather than it just being a summarization
tool, it actually has a prompt window as well.
So you can say, like you would with ChatGBT or something like that, you can say summarize
it in the style of a pirate or summarize using only bullet points or something like that.
So it's really neat.
It's available on Android.
It's available on iOS.
It saves your threads as well.
So if you go in and start going back and forth because it allows you to ask followups and
all of that.
It's basically a full search engine.
Not only that, when you go on the homepage, I forgot this, this is a really neat feature.
In the search box itself, in the bottom left hand corner, it says there's a little icon
which will by default be all.
And that basically searches across the whole of the internet.
But if you want to get more specific and you want to focus specifically on maybe academic,
so looking at published academic papers, or if you want to dig into YouTube or Reddit
or Wikipedia, you could even plug into Wolfram Alpha if you need that kind of the maths based
computational knowledge engine element.
They partnered with Wolfram as well.
So you can actually change the way that it searches and control it with quite a bit of
detail.
It's available for free.
If you upgrade, you can actually pay $20 a month.
If you choose to upgrade, you get access to, I think you get GPT-4 based responses.
So there's a few add-ons available there that they try to...
Squeeze in trying to...
Yeah, trying to incentivise you to start paying as well.
But they were featured on the Microsoft Azure blog recently about a company that's built
on top of the Azure and OpenAI stack.
It's a great tool.
I've been following the founder on LinkedIn and Twitter since I first came across it.
And yeah, can't speak highly enough about it really.
It's one of my daily driver AI tools.
Interesting.
Yeah, I think I'll be having a play with that, especially the ability to search academic
papers.
I think for those of us working in the life sciences, that's worth playing with.
I think we spoke about this last week, but I recently ran a test as part of the SAMS
presentation that I was doing that we talked about last week, whereby I used a bunch of
different tools to ask what the top five papers on stem cells were.
And they all said different things.
And some of the tools like Bard made up citations that weren't real.
In fact, they pretty much all made up citations that weren't real in one way or another.
So it'd be really interesting to see if this is better, because at this point, you would
argue can you really trust Chachipiti or Bard or Claude if you are doing research or writing
content about the life sciences where you need to be able to bring up and cite accurately
real papers, which you can't trust.
It makes papers up.
So I'm going to have a play with this and see if it is any better.
Thank you for sharing that with us and the listeners, Martin.
Much appreciated.
So I think that brings us to the end for today.
Thank you very much for your time as always, Martin.
It's been a pleasure just to want to update everyone on some other big news.
The transfer window has opened last week.
So Derby County have been making their first signings of the summer.
So we've made four signings.
Very exciting.
We did resign Scott Lopes, the keeper, though he's a third choice, I would say.
I think he's probably going to be more of a coaching role backup third place on the
bench.
But they're good to see some faces coming back into the squad.
I think you'll agree.
Yeah.
I think the only thing about this entire episode, I think the thing that will make people angry
is why was that not at the beginning?
Because that's clearly the most important news of the week.
Yeah.
No, I honestly, it nearly slipped my mind outrageously.
But got it in there in the end, better late than never.
You did well.
I think people will breathe a sigh of relief that they also got a little bit of Derby County
news and they can feel better about that.
We're going to make Derby County the new Wrexham.
And if we get them on Disney+, the intro credits will obviously be created with Mid Journey
and other voice synthesis tools that we might use if Matt let us play with their model.
But as always, thank you to you dear listener.
We hope you've enjoyed.
Please do share this with your marketing pals if you think they find it interesting.
Subscribe if you haven't already.
You can follow us on the Twitter's if you go to AI Marketing Pod.
That's right.
That's two weeks in a row.
I agree.
Or go to artificiallyintelligentmarketing.com where you can subscribe to the episodes and
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So please do do that as well.
Other than that, we'll see you next week.
Cheers, Martin.
Bye.
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