1 00:00:00,000 --> 00:00:06,880 G'day leaders. In this podcast we talk about finding your audience and it's based off a 2 00:00:06,880 --> 00:00:12,800 funny experience that Michelle had recently. We won't give you much more than that but enjoy. 3 00:00:12,800 --> 00:00:16,320 Why do it count backwards? Are they? We're now recording. 4 00:00:17,520 --> 00:00:19,360 What? Hello captain. 5 00:00:19,360 --> 00:00:26,720 What do I say? Come fly with me, let's fly, let's fly. 6 00:00:29,840 --> 00:00:34,960 What are we going to talk about? I don't know. Leadership, life and everything else. 7 00:00:40,160 --> 00:00:41,360 Am I live? No. 8 00:00:41,360 --> 00:00:52,240 Hi Michelle. Hi guy. Dag. Dag. Isn't that the best Australian slang? 9 00:00:52,240 --> 00:00:59,360 Ah you dag. And what is a dag Michelle? It's that piece of feisty covered wall that hangs off the 10 00:01:00,400 --> 00:01:04,960 back of a sheep's bottom. Yes, so if you're listening to this overseas and you come to 11 00:01:04,960 --> 00:01:11,280 Australia and someone says ah you dag, it's an affectionate term that we use in 12 00:01:11,280 --> 00:01:18,080 Australia. Australia is full of these affectionate terms where we just hang shit on each other. 13 00:01:18,080 --> 00:01:26,800 True, yes. So today's episode we're thinking about find your audience. Find your audience. 14 00:01:26,800 --> 00:01:32,320 And this is based off an experience you had. Yeah just the other day I was walking back from 15 00:01:32,320 --> 00:01:39,280 the skim bar. In Roselle. In Roselle, yes the bathhouse having had a cold plunge and a sauna 16 00:01:39,280 --> 00:01:46,640 and I was walking with a jaunt to my step feeling amazing. A jaunty step. Yes it was early in the 17 00:01:46,640 --> 00:01:52,800 morning. Did you have a pirate son playing in the background? No, but I was walking back and I said 18 00:01:52,800 --> 00:02:03,440 hello to a gentleman, an older man who I thought I recognized that walks past our house every day 19 00:02:03,440 --> 00:02:11,360 and he's always walking and I said oh you know it's unusual to see you in this part of the town I 20 00:02:11,360 --> 00:02:16,960 always see you walking past our place and he when he started speaking I realized it wasn't the person 21 00:02:16,960 --> 00:02:25,360 I thought he was. You misidentified him. I did misidentify him. However he then started to tell me why he walks and 22 00:02:26,000 --> 00:02:32,560 what had happened to him. He'd had a triple heart bypass six weeks earlier and so it was good and 23 00:02:32,560 --> 00:02:38,800 he said oh you made my day you beautiful young thing and I thought hang on it's been a few years 24 00:02:38,800 --> 00:02:43,440 since I've been a beautiful young thing. You are still a beautiful young thing. But I was thinking 25 00:02:43,440 --> 00:02:51,040 you know it's all it's all uh your perspective so he's uh older than me so therefore I was young 26 00:02:52,800 --> 00:02:57,760 in comparison. You are a beautiful young thing. Well you know I sometimes I get a shock when I look 27 00:02:57,760 --> 00:03:03,680 in the mirror because I'm feeling a different age to what I present as but it got me thinking about 28 00:03:03,680 --> 00:03:09,680 you know if you're not being appreciated where you are or you don't feel appreciated find an audience 29 00:03:09,680 --> 00:03:15,920 that does appreciate you. I like this yeah yeah. So and you're just in with the wrong audience. That's 30 00:03:15,920 --> 00:03:23,040 right find a crowd that thinks you are a beautiful young thing or an amazing athlete or you know you 31 00:03:23,040 --> 00:03:29,200 can make you can make 100 meters let alone run it at speed but if you can make 100 meters and people 32 00:03:29,200 --> 00:03:36,000 celebrate you you've found your audience. So you need to find somewhere where they celebrate your 33 00:03:36,000 --> 00:03:44,400 wins with you and make you feel like you have won. Quite often it's easy to fall in with a crowd or 34 00:03:44,400 --> 00:03:51,680 remain with a crowd where you maybe aren't as appreciated and you then start to not feel it 35 00:03:51,680 --> 00:03:57,840 yourself. I like this I've been thought about this before. Yeah. Find your audience. Yeah. The audience 36 00:03:57,840 --> 00:04:05,280 that uplifts you. Well there there's a story and I'll I'm not 100% sure if I if I read it it's on 37 00:04:05,280 --> 00:04:12,960 the internet. Therefore it's true. It must be true but there was a father who was dying and he gifted 38 00:04:12,960 --> 00:04:19,200 his son a watch. Yeah. And he said to his son go to the pawn shop and see how much you can get for it. 39 00:04:19,200 --> 00:04:25,840 He went to the pawn shop and they said $50 or something. So I apologize if anyone knows 40 00:04:25,840 --> 00:04:32,800 this story verbatim and I'm messing it up. I like your version already. Yep. And then so he came back 41 00:04:32,800 --> 00:04:40,000 and told his dad 50 bucks and he said okay go to the jeweler and ask. So he went to the jeweler 42 00:04:40,000 --> 00:04:44,720 with this watch this old watch of his dad's and the jeweler said he'd give him a couple of hundred 43 00:04:44,720 --> 00:04:50,880 dollars and because the face was cracked and you know there was some a little bit of a few blemishes 44 00:04:50,880 --> 00:04:56,400 etc. So he went back and told his dad and he was thinking oh a couple hundred bucks that's that's 45 00:04:56,400 --> 00:05:03,040 all right and his dad said now go and take it to the museum. So he took it to the museum and they 46 00:05:03,040 --> 00:05:09,520 were so enthralled and celebrating the fact that they could see were in possession of this watch. 47 00:05:09,520 --> 00:05:16,240 It was priceless and the son went back and told his dad and his dad said well the lesson in this 48 00:05:16,240 --> 00:05:23,040 is you need to find someone that values or somewhere that values you as priceless. 49 00:05:23,600 --> 00:05:30,080 So depending on where you are if you're not getting what you need if you're not recognized 50 00:05:30,080 --> 00:05:37,440 for your value whether it be in the workplace in your personal life in your own feeling find 51 00:05:37,440 --> 00:05:44,400 somewhere that values you puts you on a pedestal absolutely celebrates you for the value you bring. 52 00:05:45,200 --> 00:05:51,200 Oh you've got me thinking I'm speechless for the first time in our podcast. 53 00:05:55,680 --> 00:06:01,680 Have you found had a situation where I'm trying to think about this this is really interesting 54 00:06:01,680 --> 00:06:09,600 find your audience find where you're valued yeah I guess what my first thought is that we should 55 00:06:09,600 --> 00:06:15,040 all be thinking about what is our gift what is the gift that we have you might have the gift that 56 00:06:15,040 --> 00:06:20,720 you make people feel great when you're around them your gift might be that you're an incredible 57 00:06:20,720 --> 00:06:27,840 craftsman. Well I think of you know the movie Pretty Woman it's an old movie and she walks 58 00:06:27,840 --> 00:06:34,800 in Julia Roberts who plays the lady of the night she walks into a boutique yeah and they tell her 59 00:06:34,800 --> 00:06:39,520 that there's nothing for her yeah because they're judging her yeah and then of course when she 60 00:06:39,520 --> 00:06:44,240 she goes somewhere else gets closed she goes back in there and they're all over her. Big mistake 61 00:06:44,240 --> 00:06:50,720 big mistake. That's right so it's that whole thing of if people aren't recognizing you for your value 62 00:06:50,720 --> 00:06:55,040 for your value find a different audience move on that's right. That is a great scene that one 63 00:06:55,040 --> 00:07:01,920 isn't it. I don't mind admitting it was one of my favorite movies I love Julia Roberts she's she's 64 00:07:01,920 --> 00:07:07,680 just amazing but when she goes into that that that store and they look her up and down and who are 65 00:07:07,680 --> 00:07:12,960 you you know we've got we have nothing for you and then she goes back to the hotel and the concierge 66 00:07:13,760 --> 00:07:19,280 I'll look after you and like then she spends what would probably be tens of thousands in a fashion 67 00:07:19,280 --> 00:07:24,320 store and then she walks back in looking amazing into the first store and said big mistake big 68 00:07:24,320 --> 00:07:31,200 mistake. That's right so yeah be Julia Roberts where you can where you find your audience yeah 69 00:07:31,200 --> 00:07:37,360 find where you're valued and I guess that that applies in so many areas of life if you're not 70 00:07:37,360 --> 00:07:42,400 being valued at work if you're not being valued in your relationship if people take you for granted 71 00:07:42,400 --> 00:07:47,280 whatever situation that you're in like if you've got these amazing skills and you're in a job and 72 00:07:47,280 --> 00:07:53,040 people don't value for you those things um you know maybe consider going somewhere where your 73 00:07:53,040 --> 00:07:59,920 skills and your your expertise are valued. Well even customer centricity we travel a lot and we 74 00:07:59,920 --> 00:08:08,000 go to different hotels and the hotels that um and I'm thinking of Sofitel in Adelaide is amazing. 75 00:08:08,000 --> 00:08:13,040 We love it there they treat it they treat you so well don't they? They do they remember your name 76 00:08:13,040 --> 00:08:18,720 they go out of their way they do they even know your coffee order and they ask you about something 77 00:08:18,720 --> 00:08:23,200 that the last time you were there so they either have amazing memories or they write it down but 78 00:08:23,200 --> 00:08:33,120 they go go go go and you feel that you are valued you are special you and they like we we you know 79 00:08:33,120 --> 00:08:39,120 really enjoy going there but because of that and then you go to the opposite where a hotel doesn't 80 00:08:39,120 --> 00:08:45,120 they don't even look up at you or they don't which sounds a bit elitist but it's that whole thing of 81 00:08:45,120 --> 00:08:53,520 of um just the small things make a difference. It's not hard to make somebody feel special is it? 82 00:08:53,520 --> 00:09:01,920 No and even I know I think back to in my workplaces that I've been and we've discussed 83 00:09:01,920 --> 00:09:08,160 this before where somebody remembers your name and you feel you know connected to that person 84 00:09:08,160 --> 00:09:13,920 there is a connection even just by simply a person remembering your name you can create that 85 00:09:13,920 --> 00:09:20,240 connection within your workplace within your community by simply remembering a name or 86 00:09:20,240 --> 00:09:28,000 something about that person and just when you feel appreciated you give and you you feel the 87 00:09:28,000 --> 00:09:34,800 feeling of belonging is amazing which as humans we need that that feeling of connection and community 88 00:09:34,800 --> 00:09:42,400 so yeah it's just small little things and you could be somebody's audience. I just want to say 89 00:09:42,400 --> 00:09:45,600 that because you're now looking at it from a different perspective we started this with 90 00:09:45,600 --> 00:09:53,360 find your audience now you become somebody else's audience. I like this this is a two pronged 91 00:09:53,360 --> 00:09:59,920 approach to this concept because I'm thinking where what do I what can I contribute here about 92 00:09:59,920 --> 00:10:04,480 finding your audience but then you're talking about creating an audience for somebody else 93 00:10:04,480 --> 00:10:12,640 and experience. I've got friends I'll shout out to one of them Brett. 94 00:10:13,920 --> 00:10:23,360 Everywhere you go with him cafe restaurant shop anything right the person who serves you always 95 00:10:23,360 --> 00:10:30,160 walks away from him with more energy than when he arrived it's a gift and it's a gift that I've 96 00:10:30,160 --> 00:10:34,560 observed for a long time. When I grew up I was a shy sensitive integral in the silk I've said this 97 00:10:34,560 --> 00:10:41,520 many many times I was very introverted I'm not shy anymore I'm still introverted but I didn't 98 00:10:41,520 --> 00:10:46,640 really spend a lot of time focusing on other people because I was so deep inside my own head 99 00:10:46,640 --> 00:10:51,840 and so I'm sure I'd walk up and people I walked away from people and they want to go oh he's 100 00:10:52,400 --> 00:10:58,320 he's not very not that I wasn't nice I just warm I didn't I didn't inject warmth yeah 101 00:10:58,320 --> 00:11:03,440 yeah but but does he's also an extrovert but he injects warmth into everything and I've taken a 102 00:11:03,440 --> 00:11:08,800 leaf out of that book I one of my goals in life is that I leave people feeling better than when 103 00:11:08,800 --> 00:11:15,920 I arrived and and this is very selfish when you walk away and somebody is feeling better because 104 00:11:15,920 --> 00:11:23,200 you were there you feel better. Yeah it's it's like one one thing we didn't talk about on the 105 00:11:23,200 --> 00:11:29,200 routines podcast was compliments yes yeah well we've done a podcast on compliments oh we did too we 106 00:11:29,200 --> 00:11:36,720 did too of course we did so much stuff um yeah that when you pay a compliment to somebody else 107 00:11:37,280 --> 00:11:43,680 it feels as good as receiving a compliment and so you can create the audience by by dropping a 108 00:11:43,680 --> 00:11:47,840 compliment and remember gentlemen if you're making a compliment to a woman drop it and walk 109 00:11:47,840 --> 00:11:53,360 yes drop and run drop and run hey love those shoes walk don't be that creepy guy yeah 110 00:11:56,240 --> 00:11:56,880 that's right 111 00:12:00,560 --> 00:12:07,920 So finding your audience being somebody's audience yeah and community celebrating the wins 112 00:12:07,920 --> 00:12:16,320 but yeah I was I was thinking that there was a workplace and the CEO made it his his mission 113 00:12:16,320 --> 00:12:23,600 to know people's names to give little uh compliments he would also gift little notes 114 00:12:23,600 --> 00:12:30,240 in pigeon holes and things and in a non-creepy way and it could have been his ea but it made 115 00:12:30,240 --> 00:12:36,240 you feel like you were valuable to the company and so you wanted to give more to the company 116 00:12:36,240 --> 00:12:42,720 which was very smart because it cost him nothing yeah really and yet you know people gave back at 117 00:12:42,720 --> 00:12:50,400 least 20 over their pay what they were being paid you know like it was it was the return on it was 118 00:12:50,400 --> 00:12:58,400 huge I know a CEO that was like that so um many years ago when I started working with ing 119 00:12:58,400 --> 00:13:04,800 um back when they were called ing direct and their CEO I hope I'm getting his name right Vaughan 120 00:13:05,600 --> 00:13:11,840 used to busk out the front of the building and so a lot of people would come to work and not even 121 00:13:11,840 --> 00:13:17,200 recognize him he's sitting there busking and yeah I heard that I didn't I never saw it myself 122 00:13:17,200 --> 00:13:22,720 but I heard that he had this this great ability to to connect with people and remember names and 123 00:13:23,280 --> 00:13:29,040 it was all about the atmosphere that he created within ing and any leader that can do that they 124 00:13:29,040 --> 00:13:36,320 can create an atmosphere and like the audience for people in in my opinion is a great leader 125 00:13:36,320 --> 00:13:40,880 John Bulkby the the director of the Australian Sports Commission who rocked up on the first day 126 00:13:40,880 --> 00:13:44,720 and then within a couple days knew everyone's names just they're they're the leaders that you 127 00:13:44,720 --> 00:13:50,880 want to follow because they create the audience don't they yeah yeah so yeah so this was a little 128 00:13:50,880 --> 00:13:58,880 quick impromptu yeah but yeah but I love picturing that guy that you misidentified on the street 129 00:13:59,440 --> 00:14:07,120 maybe I do need those glasses spec savers you can sponsor us um but yeah you misidentified him 130 00:14:07,120 --> 00:14:12,160 like you would have met him with warmth because the guy that you thought he was walks past the 131 00:14:12,160 --> 00:14:18,000 house every day and gets when we're having a coffee yeah it gets a big hello yes yeah and so 132 00:14:18,000 --> 00:14:23,600 you would have gone in with that same energy right and we don't normally use that sort of energy for 133 00:14:23,600 --> 00:14:29,840 strangers do we no but you went in with a familial sort of energy hey I don't normally see you up 134 00:14:29,840 --> 00:14:34,640 here you know what are you doing walking walking this part of the neighborhood so that energy would 135 00:14:34,640 --> 00:14:39,920 have been would have flowed onto him made his day he opened up he started to talk to you then you 136 00:14:39,920 --> 00:14:46,720 realized oh this isn't the same guy but you made his day and then you found out that he's just had 137 00:14:46,720 --> 00:14:51,680 a triple bypass yeah yeah he's probably going to live another 10 years because of you Michelle 138 00:14:53,840 --> 00:14:59,360 I like you yeah no the human beings live longer when they've got something to live for 139 00:14:59,360 --> 00:15:03,760 and he's going to be walking around the neighborhood looking for you from now on where is she 140 00:15:03,760 --> 00:15:10,000 she's that amazing young hot woman who who paid me a compliment that day ah thank you yeah and 141 00:15:10,000 --> 00:15:14,080 I think the world will be a better place if we can leave people feeling better every time we interact 142 00:15:14,080 --> 00:15:19,920 with someone oh absolutely yes and I've noticed you do that too Michelle oh thanks guys yes what a 143 00:15:19,920 --> 00:15:26,400 gift all right um so yeah find your audience or create an audience yeah yeah love it Bollinger 144 00:15:26,400 --> 00:15:31,920 where are you Lind? Lind? Bose? Bose? More dogs? More the world will be a better place with more 145 00:15:31,920 --> 00:15:39,040 dogs so get your t-shirts and caps on our website CaptainTheClown.com yep yep thanks guy see you 146 00:15:39,040 --> 00:15:47,280 Michelle bye well that was fun that was fun you're such a clown the lady captain 147 00:15:47,280 --> 00:16:01,360 yeah and who's gonna listen to this maybe our moms thanks mom