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G'day, leaders. In this podcast, it's a bit different. Michelle interviews me about the

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topic of memory. So we're going to learn how the memory works, why I got into teaching

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memory, why my company is called New Memory, how to improve it, why we need to improve

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it, why memories aren't accurate, and a whole heap of boring science. No, it's not boring.

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But we learn about how the memory works. And Michelle did a great job of extracting from

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me everything I know about memory. Hope you enjoy. Cheers.

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Why did it count backwards? Oh no, we're now recording.

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What? Hello Captain.

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Oh what do I say?

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Come fly with me, let's fly, let's fly away.

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What are we going to talk about?

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I don't know. So leadership, life, and everything else.

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And we're live.

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No, we're still recording.

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Hey Michelle.

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Hi guys.

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How you doing?

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Good, how you doing?

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Yeah, I'm doing real good.

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Good. In today's episode, I was thinking we do a bit of deep diving into why memory works,

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why new memory. So your business is New Memory Australia, and you do training, and you do

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keynotes, and coaching and mentoring. And so I'm curious as to why the name New Memory.

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Okay, so New Memory is a combination of two words, new and memory. New is Newman, my surname.

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And memory is the very first thing I ever taught as a professional development trainer.

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So before that I taught IT, as you know I'm a nerd. But I was very fascinated in memory

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and improving your memory because I thought I had a terrible one. I had a shocking memory

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for names, I had trouble remembering people's names, and I just basically thought I had

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a bad memory. And it turns out I didn't. I had an untrained memory. And so the very first

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course I ever taught was because I was learning how to improve my memory, and then I taught

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it because I think that's the best way to learn anything is to teach it to other people.

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Absolutely.

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And then I just got fascinated in the subject, and then when I started my own company I called

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it New Memory.

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Ah, so how did you learn how to have a good memory? I know you were teaching it, which

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is when I was, you know, I'd just learnt to fly, and the first thing you do is then

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become an instructor. There's a way to build hours, and instructing is one of the ways

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that I did it, which is silly that somebody who's just learnt is then training others

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to learn.

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I find that funny, that's hilarious.

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That's right. But it was a great way for me to learn beyond passing the check, the flight

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test, because I needed to have a better understanding in order to teach it. But how did you learn

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to improve your memory?

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Okay, so I got interested in it. I think I watched an infomercial at one stage about

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somebody who was selling this program about how to improve your memory.

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Between the Ad Blaster and the NutriBullet.

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That's it, yeah. I never had a six pack, but I had a good memory because I bought that

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program. So I bought this program. It was a tape program back when we had cassette tapes

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a long time ago, and I listened to it, and it did work a little bit. It did work well,

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but the guy never taught the background to it, why the techniques were working or anything

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like that. And it turns out later on that he just rabid on somebody else's learning

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and claimed it as his own and his own system. But I then started to study it. So I found

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every book I could get my hands on, any learning program that was out there, and I just read

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everything I could. And I found out that the very first memory technique that was ever

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invented was invented in around 400 BC by a Greek lyric poet called Simonides.

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And so when I started to research and look into the memory techniques, I found out that

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they're all based on the same thing. They're based on two things. Basically, they're based

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on a location for the memory. So putting the memory somewhere that you can find it easily.

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I'll talk more about that later if you like. And then I found out that every human being

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has what's called perfect visual memory. Not photographic, but perfect visual memory.

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So every memory technique ever invented since 400 BC is based on two things, location or

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loci in Latin and visualizations, pictures and things that you can see. Because we've

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got what's called a three second echoic memory. Have you ever met somebody, shook their hand

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and forgot their name within three seconds? Absolutely. I feel like Dory from Finding

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the End. We're all Dory when it comes to our listening, our echoic memory. Because we can

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hear a sound and forget it within three seconds unless we take that sound out of our echoic

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memory and bring it into our short term working memory and then turn it into something. So

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put it into context, make it a picture or something that we can actually remember. So

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I learned when I was studying memory that I didn't have a bad memory. I had an untrained

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memory. And I find this quite amazing that even at school, we weren't taught how to use

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our memory. So we put kids into exams and we test them on what they can remember. Well,

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that was rote. Rote learning. Yeah. That's how we got it into our heads in the first

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place. So we put them into an exam and we test them on their memory, but we were never

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taught how to use our memory. I think that's quite ridiculous that since 400 BC, we've

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had these memory techniques. So you could give me a list of a thousand things and I

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could report them back to you. So I trained my memory to do that. It was a major system

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developed in the 1700s and I do it in classes. I've been a witness to that in a couple of

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your workshops. So I only go up to 20 in the workshops just because otherwise 700, 800,

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2000 things would just take forever. And it would take a lot of my mental energy. But

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it's very, very easy to remember large amounts of data if you know the techniques. And so

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we've had these techniques for centuries, since 400 BC and there's other techniques invented

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through the centuries, but we still don't teach it in schools. I find this quite amazing.

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So yeah, I got really fascinated in memory, how the memory works. I got into the science

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of it and I read every book I could get my hands on. And there was basically two authors

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that are very prolific. The first guy is a guy called Tony Boozhan. Tony Boozhan wrote

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many, many books on the brain and memory. And so I read all his books and he was the

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one that really introduced me to all of the techniques that are out there. And then the

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eight, I think he might've won more world memory championships by now. So there's a

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guy called Dominic O'Brien, who was the world memory champion. He's one of the memoryards.

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I think they call them memoryards, but they go off and they compete against each other

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on memory techniques. What they can remember. Yeah, yeah. So remembering decks of cards

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or pi to how many digits. And it would be the most boring competition to go and watch.

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Not the game you play in the car with the kids. On the way to the shops, I went to the

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shops and I bought a banana and I bought a banana and an apple.

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I think they play more sophisticated games, but I think it'd be the most boring Olympiad

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there is to watch people just sitting there concentrating and trying to remember stuff.

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But yeah, so I got really fascinated with it and I started to teach it and teach it

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how the memory works.

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Awesome. So, okay, you learnt how the memory works. How does the memory work?

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Okay. All right. So we have a, I think it's kind of shaped like a peanut, maybe a little

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bit elongated, a little thing called the hippocampus. There's two of them on either side of their

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brain in the left and right hemispheres called the hippocampi. And it's essentially the

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librarian of the brain. So its job is to pay attention to information. The very first

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question it asks is, is this information important? If the answer is yes, we pay attention to

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that information. So imagine that information is coming into your brain through one of your

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five senses and the hippocampus goes, hey, is this important? If the answer to that question

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is yes, it then pays attention to it. And so when it pays attention to it, what it's

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then got to do, it's got to put it into context so that it can store it in the appropriate

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part of the library.

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I'm just, I'm going to interrupt here briefly. So those exercises that you do in training

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where not you do, but I have been in training where they say, okay, count how many basketball,

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how many, you know,

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The white team and the black team.

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Yeah. And then there's a gorilla that goes in the background.

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And you don't see the gorilla.

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Yeah. Because you're concentrating, you're already determined what the important information

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is. So then you disregard everything else.

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Yeah. So there's only so much information we can pay attention to at once. Our brain

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is being bombarded with billions of bits of information every second. And so we pay attention

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to that, which we deem to be important. And so when we pay attention to it, our hippocampus

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now needs to put it into context so that it can store it in the appropriate part of the

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brain. And so it's a librarian. It's essentially encoding the information that's coming in.

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And so then it's filing it away in the memory. And it actually does most of its work when

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we sleep. So when we go to sleep, this is why sleep is so important, especially if you're

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studying for exams or whatever. So when you go to sleep, your brain does more work when

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you're asleep than when you're awake. What it's doing, it's filing away all of those

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memories as a permanent memory. I've read that there's a theory, I don't know if this

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is true or not, that when you dream, a lot of that is encoding memories.

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Yeah, actually, I do know, and I used to do a lot of this when I'd study. So I'd break

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it down to just a number of points. You write everything you know and then break it down

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to less and less and less so there are key words. And then I'd go to sleep.

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And then that's where your brain is remembering it.

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That's right. I would stop studying and go and do something, go for a run, go swimming,

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go to sleep, listen to music, whatever. And then the next day, my recall was amazing.

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But if I stayed up all night, eating coffee grounds, or at uni, I know I used to.

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Chewing on coffee beans. Wow.

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I did because I was thinking, I've got to do this, I've got to do this.

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Trying to cram more in.

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That's it. I had this belief that the more times I read it or the closer to the exam

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that I read it, my memory of it would be fresher and better. No.

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It doesn't work. No, no. Cramming lots of information in your brain, not giving your

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brain a chance to rest, digest, and then store. It doesn't work. And the actual optimal number,

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what you should do is you should study for 20 minutes, go away for 10 minutes, doing

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nothing, doing nothing, like just relax.

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Not hanging out the washing.

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Yeah, not hanging out the washing. Beautiful. Doing that. Something that doesn't require

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a lot of thinking. And then come back, review what you studied in the last 20 minutes, review

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it for five, 10 minutes, and then repeat that for another thing. So 20 minutes, 10 minutes

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off, review, 20 minutes. That's the optimal for learning. So if you've got kids studying,

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the best thing to do is get them to study for 20 minutes, stop, stand up, go and do

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something, go for a walk, go and throw a basketball. Come back, review what they studied in that

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20 minutes, then do it again. Or do it a couple of times, have a sleep, then come back and

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review it. Because your brain does need to repeat things to remember it, but you cannot

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cram, cram, cram, cram, cram.

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Or rote.

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And rote learning. Rote learning does work to a certain extent.

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Five lines of five, two to ten.

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Yeah, like all of that pattern and rhythm of when we sang our times tables. That actually

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works, but that's repetition until it's hardwired into the brain.

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Do you still, with the alphabet, sing it from Sesame Street?

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A, B, C, D, D, D, D.

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Yeah, of course. And well, rhyme and rhythm are very, very strong components of memory,

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absolutely. And so that's another technique that we use with young children, but then

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we don't use with older children because we think, oh, we can't use rhyme and rhythm when

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we're in high school. We can't sit there and sing E equals MC squared. It'd be silly,

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wouldn't it? Or you'd feel silly anyway. But yeah, I still find it amazing that a lot of

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the techniques for remembering things aren't taught in schools.

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How do we, like, if you can give us a quick, how can we improve our memory?

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Yeah, yeah. Okay. Step one, step one, this is the most vital thing. And I've said this

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in another podcast. You cannot say to people, I have a bad memory.

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Yeah.

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Because what you're doing is you're programming your subconscious mind. We spoke about this

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in a podcast a couple of podcasts ago. So if you say to somebody, I'm bad at remembering

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names or I'm terrible at remembering dates or whatever it is, whatever you label as a

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skill that you don't have, you're creating an internal belief system, a record in your

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robot, in your subconscious mind. So the next time you meet somebody, you shake their hand,

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you say, g'day Michael. And then right then your brain goes, Michael, what's Michael?

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Michael's a name. What do we know about names? We're no good at names. Oh, I forget about

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Michael. So within three seconds, you've forgotten the name because your brain has been

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programmed to not remember Michael. So the very first step in becoming better at remembering

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anything is to say that you don't say that you've got a bad memory, say that you've got

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an untrained memory and that it's going to get better the more you practice it and the

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more techniques that you use. And then you just start to learn techniques. So there's

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some very, very powerful techniques that people can use to remember names, to remember shopping

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lists, to remember things, to study. So I'll give you the quickest and easiest one.

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Yeah.

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Let's say people's names. It's a four step process. Okay. So actually, can I go back

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in time and just tell you why I had a bad memory for names? I was a shy sensitive insecure

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little silk. I've said that many times in this podcast. And being shy, you often keep

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your head down. Your chin is down. So you're not looking up. And when you're not looking

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up, you're not looking at faces. When you're not looking at faces, you don't see faces.

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When you don't see faces, you can't remember faces. So even if you hear somebody's name,

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if you don't have a face to attach it to, how can you possibly remember the name? So

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I was very shy. I didn't pay a lot of attention to people's names because I wasn't really

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looking up a lot. That was the start of it. I think also the fact that I didn't think

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I had a good memory. So that was an internal belief system. And I had a fear. I had a real

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big fear. I had a couple of events happen to me when I was young where I used somebody's

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name. It wasn't their name. They laughed. And I got very embarrassed in front of a group

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of adults. And so that's the last time I used people's names for a long, long time. So I

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had a massive phobia about it. And I avoided using people's names. And one of my biggest

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fears was introducing two friends to each other that I knew really well. So two friends

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that didn't know each other, but I knew them very well. I might've known them my whole

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life. Introducing them to each other would cause massive fear in me, just in case I forgot

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one of their names, even though I knew them forever.

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So you know how you're saying that you've used, called somebody by their incorrect name.

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Yeah. For five years, I lived next to somebody. Yeah. And I called them Greg. Oh, and their

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name was... No, no, it was Gary. But so it was kind of, it was kind of the same, but

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they didn't, they didn't correct me. And so I even wrote cards to them. Hey Greg, happy

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birthday, Greg. I introduced them. Thanks for taking my bins out, Greg. I introduced

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them to other friends. Oh wow, that's sad that they didn't have the confidence to say,

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hey, that's not my name. I know. That was being so polite to you. They were. Oh, but

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that would have been much better if they'd earlier on they just said, hey, it's actually

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Greg. No, sorry. What was their actual name? I forgot. Oh, that's my sad thing. Yeah. Anyway,

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sorry, I interrupted. That's okay. Not at all. So, all right. So I didn't have a good memory

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for names. But then I learned a technique. It's a very simple technique. Okay. It's a

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four-stage process, right? It's called see, hear, convert, attach. Right. So you firstly

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got to start looking at people. You've got to be a student of people's faces. So if you

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want to remember people's names, become a student of people's faces. So notice somebody's

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eyes, notice the shape of their mouth, their cheeks, their earlobes. Just, just notice

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how we're all different and we are all different. So just spend time. Don't be a creep looking

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at staring at people, but, but just notice how faces are different. Like people have

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got beautiful noses or they've got different shaped eyes. Just see the person. Cause, and

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try and find a feature of their face that stands out. The feature of their face that

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stands out is where your eyes are going to go to the next time you see them. So if they've

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got this gorgeous eyebrow or this beautiful eye. One eyebrow. One eyebrow. Yes. They have

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one eyebrow. One long brow going across the top. I've had friends, I just have a bit of

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it. No. Anyway, so just notice a part of their face that stands out or the features that

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stand out, whether they've got beautiful eyes, they've got great cheekbones or they've got,

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you know, a longer nose than normal or the chin is quite pointed, whatever it is, just,

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just start to really see people's notice what stands out about the person because that's

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where your eyes can be drawn to the next time they see them. Then the next step. So see,

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hear, convert, attach. Here, you've got to actually hear the name because if you believe

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you can't remember names, you're not even going to pay attention to the name. No. So

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if somebody says their name to you, really pay attention to it. So if they say, my name

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is Mark, just really pay attention to the name because you know. So what if you miss

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the name? So they say, hi, my name is Mark. And especially if they're from a culture,

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whether they say their first and second names together and they say it really quickly. I

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always say, can you say that again? I didn't catch your name. But what if then you say,

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then you don't get it. It's like, no, no, you just keep asking. You say, sorry, didn't

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get it. Can you say your first name really slowly for me? Can you spell it? Yeah, yeah,

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absolutely. I've done that. I've done that. And I do that in my classes. I remember meeting

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a Shalani. Okay. So Shalani is not a common name here in Australia. A lovely lady, beautiful

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lady. And I said to her, what's your name? She said Shalani, but she said it really quickly.

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So I asked her to slow it down. And the reason why I was getting her to slow it down is because

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I needed to be able to capture that, to turn it into something that I can remember. And

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when she said her name, I said, oh, can you say that again? Because I needed to really

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have a chance to remember something that I've never heard before. If you've heard it before,

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Mark, it's going to be easier to remember. But if it's an unusual name or a name that

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they said so quickly, you couldn't pronounce it again. Just ask them to say it again. Nobody

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minds you asking their name again. And just say, hey, do you mind saying that again? I

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didn't catch your name the first time. And what you're doing is you're actually paying

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attention to them. You're showing interest in them. So don't let somebody just throw

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and a lot of shy people throw their name out really quickly. Yeah, because they don't think

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that they're important, but show them that they are important. So see their face, hear

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their name and do not leave that second stage until you've got the name. The next step is

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to convert. We do not remember sounds. We've got a three second echoic memory. We'll remember

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sounds for three seconds. You've got to convert the name into something that you can remember.

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And as I said before, we all have perfect visual memory, not photographic, but perfect

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visual memory. You will remember stuff that you see. So you're going to now turn that

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name into a picture. And so what I've done over the years, I've built a database of pictures.

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So every single mark that I need, I just put a mark on their face. Every single Nick has

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nicked himself shaving. I'm sorry, but Nicole also has. So Nick and Nicole have nicked

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themselves shaving. So Adam, he gets a fig leaf. So does Eve. So I've created a picture

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for every name. And so the way I did it is whatever picture comes to mind when you hear

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that name, just use that picture. For example, once I heard somebody say James, and I didn't

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have a picture for James, so I thought, oh, what picture, what picture? And I immediately

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thought of them wearing a bow tie. And I have no idea why. It may be James Bond, the character,

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he would wear a bow tie. But as soon as I met a James, I just put a bow tie on them.

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And so I just trust my memory. If I see a bow tie, I immediately think James. That's

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it. That's my picture for James. But for example, with Steve, I use a stove, Steve, stove, because

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it sounds like the name. So if I see, if I met a Steve, I just put his hair on fire.

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So what you're doing is you're basically creating a database of pictures for names. And if you

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don't have a picture in that moment, create one. And is Anna Green Gables? Yeah. Who else?

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Anyway, I've got lots of them, lots of them. Alison is a lesson. So I met an Alison who

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was a world windsurfer champion. And so every time I meet an Alison, I just say windsurfer,

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giving me a windsurfing lesson. Yeah. Does that make sense? Yep. So you're converting

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a name into a picture because you remember pictures. But now the final thing is you need

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to attach the picture to the person. And so you attach the picture to a feature on the

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person that you will notice next time you see them. So if they've got beautiful eyes,

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attach it to their eyes. If they've got a beauty spot on their cheek, attach it to their

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beauty spot or whatever. And so if you do that quickly, and it doesn't, excuse me, I'm

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just coming. If you do that quickly, just see here, attach, convert, sorry, see here,

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convert, attach. In that order, you'll find remembering names much, much easier. It also

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becomes fun. Like you know how you were saying how in the first part, why, you know, one

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of the first steps is that you don't say, I have a bad memory or I'm really bad with

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names or bad with faces or whatever. Why do we need to improve it though? Because that's

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kind of a great excuse. Yeah, a lot of people use it as an excuse, but it's a lazy excuse.

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Oh, I've got a terrible memory for names. Sorry, can you just repeat your name? Yeah.

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We all know it's a common thing. And so we show empathy for people who forget names.

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But why should we do it? Well, because human beings like to be remembered. We like to be

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important. We like to be validated by somebody's memory. If somebody walks up and says, hey,

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you Michelle, didn't we meet blah, blah, blah, you immediately feel good. You feel noticed.

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You feel important. And if you're a salesperson, if you're a leader, one of the best leaders

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I've ever met. Oh, I love this story. So I worked at the Australian Institute of Sport

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at the Australian Sports Commission. I worked on the help desk. I was a nerd. I looked after

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the IT. I remember walking out of the room one day, I've got the help desk phone, one

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of the original mobile phones, I'm running out of the building. And this gentleman was

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walking into the building being showed around the Australian Sports Commission. And the

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gentleman stopped me and said, Hey, guy, this is John. He's our new director, John

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Bulkby, his name was. And so he's the new director of the Australian Sports Commission.

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And I said, John, nice to meet you. He said, guy, what do you do? I said, I'm on the help

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desk, John. And I'm running off to help somebody now. Love it to meet you.

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And I went on to help somebody. Anyway, a couple of days later, I'm walking past him,

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he goes, guy, how are you going? How's the help desk? He remembered me. But he didn't

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just remember me. He met probably two, three, 400 people on that day and he remembered all

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of them. And I spoke to him about his prodigious memory. And he said, Oh, yeah, it's just something

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that I was told is really important. And so he's practised it. And he, prodigious memory.

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And very personable, personable bloke as well. So yeah, if you're a leader, spend time

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practising, remembering people's names. It makes, especially if you're a senior leader

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in a large organisation, it's not hard to do. Yeah. Just spend time learning people's

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names and stop saying that you're bad at it because you can become a really influential

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person if you remember people and if you can remember details about the person. So if you

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want to remember people's names and details about them, just create visual stories. So

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if you meet, let's say we meet a beautiful lady called Michelle and we know that she's

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a pilot. What you do is you put a leraplane on her shoulder. So the next time you see

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it, you look at the plane and you go, ah, she's a pilot. And then she tells you that

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she's got twins. So imagine that she's holding twins and they're running around her legs

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and just see that happening when you see her. And then she says, Oh, but I've got an older

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son and he's six foot seven. So you imagine this young man standing next to her who's

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like looking down on her because he's six foot seven. And so you see that picture, you

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see all of those pictures and you're going to remember that next time you see them. And

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that's how you remember details.

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So context would be very important or could help you as well.

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Yes. Yeah. Context is vital. And that's essentially what memory is all about. It's all

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about context and storage. So if I said to you this, if I said, um, I'll use the example

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I use in the training all the time. Uh, it was a toxic waste dump. You're going, what?

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What do you mean? But now if I did this, right? Hey Michelle, what was the big event that

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happened in Sydney in the year 2000? The Olympics. And where did we hold the Olympics, Michelle?

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Sydney. Whereabouts in Sydney? Homebush. And what was Homebush before it was an Olympic

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village? No idea. Well, it was two things. It was a swamp and it was a toxic waste dump.

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In fact, it was one of the most toxic parts of Australia, toxic lands in Australia. We

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built and held the most successful Olympics of all time and a toxic waste dump. Go Aussie.

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Yay. But see now how... France has something to live up to. Yes they do. But they've got

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the yoke that we all... Anyway, um, but now in 20 years time when you're sitting at the

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pub doing pub trivia and somebody yells at, Hey, what was Homebush before it was the Olympic

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village? You're going to go, it was a toxic waste dump. And that's going to be in your

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brain because what I asked you to do is to go into your brain and open up the files.

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I said, uh, what was the big event that happened in the years, year 2000 in Sydney? And so

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you opened up the Sydney drawer and then you opened up the year folder and you found the

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2000 folder and you opened it up and you then looked for the subfolder that said events.

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So you opened that up, events, Olympic games. And then now you're holding the Olympic games

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file. And then I said, okay, and so where did we hold the Olympic games? And now you're

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ruffling through the Olympic file going location. And then you pull that out and it says Homebush.

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And now I said, Oh, so what was Homebush before it was an Olympic village and you're ruffling

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through the Homebush file going history, location history. And you open it up and in your mind

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it was empty. And that's when I said, okay, it was a swamp and it was a toxic waste dump.

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And now what you've done is you've just put that new information into that folder in that

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file inside Homebush, inside Sydney event 2000, and you've closed that filing cabinet.

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What I've done is I've worked with your hippocampus. I've given you the context for that memory.

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And so now for the rest of your life, it's stored in the proper part of the library,

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your, your memory, and you can recall it now. So if I asked you in three weeks time, Hey,

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what was Homebush before it was the, uh, the Olympic village, you're going to say it's a

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toxic waste dump. And you're going to know that because I've worked with your hippocampus.

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But if I just said to you, Hey, uh, Homebush was a toxic waste dump because I'm, I'm, I

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didn't give you all the context and you weren't really paying attention to the context.

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You're not going to remember it, but now you will. And that's the way our memory works.

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If we can, uh, fire up context, yeah. And then attach new information, then you're going

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to have a strong memory because all memory is new information attached to old information.

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Now, also, and we've spoken about this previously is memory is associated with emotion.

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Yes. So I can recall where I was during the 2000 Olympics and what I was doing and, uh,

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the, um, you know, death of Princess Diana, for example, and where you were at the time.

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That's right. Uh, twin towers. Yeah. When they came 9 11. That's right. And you know,

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very strong emotional attachment to that date and that event because of the emotion. Is

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it true that memory can then become distorted? It's not accurate. Okay. That's actually two

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things. So the first thing that emotions and memory glue. Yeah. So when there's a large

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emotion in an event, you remember it. The reason why we do that is because our memories

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evolve to, um, remember danger. Yeah. So we needed to remember things that were dangerous

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for us. And that's why when there's a larger emotional content of a memory, it sticks in

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your memory. It's like glue, uh, so that you can remember that event so that you don't

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repeat it, that mistaken past or whatever. Okay. So, um, the things that we remember

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the most of things that have a large emotional content and that's for our survival.

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Now the thing about our memory and I at first didn't like learning this and now I kind of

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do like knowing this. Um, every time we recall a memory, we are rewriting that memory. I

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say slightly adjusting it, slightly adjusting it. So imagine that your, your memory is a

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big library. Okay. So I asked you to recall a memory. You'll go into your library. You'll

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take out that book, that memory, you'll open it up and then you'll start recalling that

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memory. But in the act of recalling that memory, you are rewriting that memory. And so there's

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a, there's a study that I've read about. So imagine this, there's a study that I think

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a professor, professor at a university, I should know his name. I will find it and try

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and put it into the show notes if we can. So he, every time there's a big event, he

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will get a big group of people to come in and shortly after the event, they will write

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down in their own handwriting, their experience of the event. So for example, when 9-11 happened,

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I think that he also did it when Princess Diana died. So they had to come in and on

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a piece of paper in their own handwriting, they had to write their experience of what

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happened on the day, where they were, who they were with, how they felt, all of that

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sort of stuff. And then a couple of years later, they got them to come back. I think

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it was a couple of years later, maybe it was even less time. And he said, okay, write down

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your recollection of that day, what happened, where you were. So do the same thing again

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two years later or however long later. Then he would give them the original piece of paper

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in their own handwriting with their signature on it and say, now compare the two. And it

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was hilarious that the people would be reading the second piece of paper, the paper that

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they just wrote on that day, and then looking at the original piece of paper that they wrote

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two years ago going, hold on, that's my handwriting. But no, no, that's not what happened. No,

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no, I was with this person. No, no, no, this is what was happening. So in the two years

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between the recording on a piece of paper in their handwriting, what happened, their

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memories had been completely rewritten. Some people were in different locations. Some people

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were with different people. And so what this study has shown us that every single time

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we recall a memory, we are rewriting the memory. So your memories, I'm sorry, are not accurate.

398
00:31:56,360 --> 00:32:01,360
So that would be why accident investigation or police or whatever get you straight away

399
00:32:01,360 --> 00:32:06,360
by yourself. As soon as you can. Yeah. Yeah. Yeah. So when there's an accident, the police

400
00:32:06,360 --> 00:32:11,360
need to get your statements straight away because they know that over time your story

401
00:32:11,360 --> 00:32:18,360
is going to be creative and rewritten and you are very, very suggestible. So yeah, our

402
00:32:18,360 --> 00:32:24,360
memories are not accurate and they're not infallible. In fact, in fact, you can rewrite

403
00:32:24,360 --> 00:32:33,360
them. So now this is the good news. Let's just say that you've had trauma in your life.

404
00:32:33,360 --> 00:32:38,860
You can go back and rewrite it. You can rewrite yourself instead of being a victim. You can

405
00:32:38,860 --> 00:32:43,660
be the hero. Yeah. The perspective completely changes. Yeah. Which means you do not have

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to walk forward with that negative, emotionally damaging, debilitating memory. You can walk

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00:32:50,320 --> 00:32:55,160
forward a new person. You can hold your head up high and say, this is what I learned from

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00:32:55,160 --> 00:33:01,080
that experience. And you can even change it. Yeah. And convince yourself that it was different

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00:33:01,080 --> 00:33:05,360
to what happened. And in fact, that is what a lot of people do to survive trauma in the

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first place. They suppress memories, which isn't necessarily a good thing. They suppress

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memories and rewrite it so that it's not as hard to take. Yeah. And so the memory is not

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accurate. I hate to tell people, but at the same time, there is maybe some power there

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00:33:19,880 --> 00:33:26,160
that you can rewrite the history of your life. Absolutely. Don't lie. No, that's right. No,

414
00:33:26,160 --> 00:33:31,360
yeah. Well, thank you so much for that. So this is like an interview with you, Guy. It

415
00:33:31,360 --> 00:33:37,600
is a different sort of podcast. I didn't bring Bollinger, I'm sorry. No. Well, Bollinger,

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00:33:37,600 --> 00:33:42,080
where are you? We called out to you in the first podcast. We're still waiting. We've

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00:33:42,080 --> 00:33:48,880
had a guest turn up with Bollinger and we will be publishing his podcast soon. But yeah,

418
00:33:48,880 --> 00:33:54,720
Bollinger. All I've got is water, I'm sorry. Yeah. Bose, from the previous podcast, maybe

419
00:33:54,720 --> 00:34:00,560
Bose might want to reach out. That's right. They haven't yet. No, no, no, no. More dogs.

420
00:34:00,560 --> 00:34:04,360
The world would be a better place with more dogs. Absolutely. Yes. That's on our merch.

421
00:34:04,360 --> 00:34:08,920
The merch that you wonderfully came up with, the t-shirts and caps, if you can find them

422
00:34:08,920 --> 00:34:16,160
on our website. Captainandtheclown.com. W-W-W-Captainandtheclown.com. Yes. Yeah. So that was a fun podcast. I enjoyed

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00:34:16,160 --> 00:34:20,640
telling you about that sort of stuff. That's where I first got into professional development

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00:34:20,640 --> 00:34:24,480
training when I started teaching people about memory and then went to time management, then

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00:34:24,480 --> 00:34:27,960
leadership and all the other things that I taught. Wow. A long time ago and look where

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00:34:27,960 --> 00:34:32,400
you are now. Yeah. Yeah. Fantastic. Sitting in a studio talking about memory. That's it.

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00:34:32,400 --> 00:34:37,760
And I think what I love about learning memory first, all of those years ago, that it underpins

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00:34:37,760 --> 00:34:43,280
everything I do. And my job is to put memories into people's heads, which is learning. And

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00:34:43,280 --> 00:34:47,880
so I love the fact that I learnt that early on in my career. Fantastic. Thanks, Scott.

430
00:34:47,880 --> 00:34:53,200
Pleasure. Good to see you again, Michelle. Lovely to see you too. Cheers. Bye. Bye. Well,

431
00:34:53,200 --> 00:35:01,080
that was fun. That was fun. You're such a clown. The clown. Lady captain. And who's

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going to listen to this? Maybe I'm not. Thanks, mom.

