WEBVTT

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Welcome to Rooted Agritourism. I'm Dr. Liz Fidler

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-Murgan, owner of Sunny Mary Meadow, a you -pick

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flower farm, wedding florist, and event venue

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in central Minnesota. Our mission is to serve

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anyone rooted in agritourism, value -added agriculture,

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and rural entrepreneurship. The people turning

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ideas and raw products into thriving businesses

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and experiences. Let's dig in. Hello and welcome

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back to another episode of the Rooted Agritourism

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podcast. I'm your host, Dr. Liz Fidler -Murgan,

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and today we've got a guest coming on. end of

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January, we are hosting the third annual Flower

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Farmer Forum Conference. And this year, for the

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first time ever, it is being held at our farm.

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And so I have my girl Allie Anderberry from Nebraska

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coming on. And the reason I picked her to come

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and interview is because she, this girl, you're

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this girl. I hope that didn't come across as

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rude. After listening to the podcast for so long,

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slid into my DMs and was like, hey, what's this

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PPP? I want to start a flower farm. And I'm like,

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you should come to conference next month. She's

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like, okay. So I just want to give you context.

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When Allie came last year, she didn't know a

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soul, was from Nebraska, and just got a hotel

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room, took a chance on coming. And I think it

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was one of those moments that I felt a really

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strong responsibility that, holy cow, people

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are investing in this thing. And I don't take

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that lightly. And so instead of me talking about

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it, I want Allie to talk about your flower farming

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journey, how conference helped you, how PPP has

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helped you, but just in general, what made you

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decide to come? So how did you find me? How did

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you find the conference? Can you walk us through

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that real quick? Yeah, absolutely. So I'm Allie

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Anderberry from Anderberry Acres in Chapman,

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Nebraska. I found you from your podcast. I was

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just searching, like once I decided to take my

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business serious and not just my love for growing,

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I started searching like... flower farming, but

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with business, you know, you were the first podcast

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to come up and I literally binged your podcast

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for months. And then I ran out, you know, and

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so that's when I reached out to you and I ran

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out, I ran out, ran out of the podcast. So I

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reached out to you and I was like, all right,

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I got to sign up for the PPP course. I needed

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more, you know, and then you mentioned the conference

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and I was like, I don't know, but I needed more.

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What made you decide to attend in person last

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year? Where was your farm at last year before

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conference? And where is it now? Okay, so before

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conference, I was technically a second year flower

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farmer, but basically a second year grower. And

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this was my first year where I was like, okay,

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I'm going to grow more than sunflowers, cosmos

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and zinnias. I had only been to a couple of farmers

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markets. I was just selling bouquets for... 15

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bucks, you know, for pennies and selling them

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on marketplace and like tracking people down

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to buy the flowers that they wanted. I needed

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to be business minded. So where I'm at now, I'm

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growing like 60 different varieties of cut flowers.

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I'm focusing on subscriptions. I already have

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like five for this year. Last year, I had 10

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after the conference. And stem bars, you picks,

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I just cannot believe how far I've come from

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last year, just growing sunflowers and zinnias

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to this year. Like I didn't even know what a

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ranunculus quorum was. And now I'm growing like

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thousands. So I remember when you asked the group

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something about peonies or something. And like,

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I just remember the whole group, someone would

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ask something and they'd be like, maybe this

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is dumb. And like, simultaneously, a group full

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of Men and women. We had some guys there. Yeah.

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And we had two guys in the room. And literally,

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I just remember simultaneously every time someone

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apologized because we like pass around the mic.

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I mean, it's a good, it's a good size. It's not

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huge, but it's not tiny. And it's just. You know,

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you find the people that you relate to within

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your farm. We'll talk about it in a little bit

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more what I'm planning on doing with the roundtables

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differently. But anytime someone apologized for

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asking a question, there was... Which was me.

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Well, you and a couple other people that were

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new and you felt like you shouldn't be there.

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You felt like you didn't belong yet or something.

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And simultaneously, there were 40 people going...

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Stop it. Stop. Like, don't apologize for asking

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a question. We have all been there. Like there

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are no dumb questions. It's okay. Try like, we're

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all just figuring this out. So I would say before

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the conference expectations versus reality, what

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did you think the conference was going to be

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like? Did you have any hesitations of like, I'm

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not farmer enough or what if I'm, you know, whatever.

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So tell me versus what it was. I was probably

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the newbie of the group, you know? So I was really

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afraid. I thought it was going to be awkward.

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I thought it was going to be the oddball out

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because... I had no experience, you know, like

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I was afraid. Like I had so much anxiety to go

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to that conference, but it ended up being super

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chill. Like everyone was there for, you know,

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a common reason to share their experiences and

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learn. And thankfully no one made me feel dumb

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about the questions that I asked because I asked

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a lot. I do remember asking a lot of questions,

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but yeah, no, it was, it was awesome. There's

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a lot of online conferences. There's another

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one put on by the Dirt on Flowers podcast. This

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week, it's DirtCon. I am not going to be able

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to make it to everything because I have a wedding

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expo and another thing, but I'm still registering

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live because I'm like, I'll watch what I can

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and we'll see. But I think that there is a huge

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value to that. But what I want to create is an

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in -person one. And if people can travel, I plan

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on doing... Now a couple a year, like I love

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the January one because it's the off season and

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we just like pray to God for no snowstorm. And

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I guess it is what it is. But what do you think

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consuming content online versus standing in a

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room with people doing the thing? So I believe

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that growth. doesn't always happen in a comment

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section. You can totally learn a lot online,

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but there's just nothing like making real connections

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with real people sitting across the table from

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a super successful flower farmer and picking

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their brain. You know, I don't know if you can

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really do that online. Like they're stuck with

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you. You know, like you get to share experiences

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in real time, in real life. I don't know. It's

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just different. That's my vision for this. So

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actually next week when this comes out, I'm going

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to... Podfest. It's a podcasting conference in

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Florida. I went there last year and I chatted

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with you guys right after I got back. And it's

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like an entirely different in -person conference,

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right? It's about podcasting and authors and

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coaching and teaching, whatever. But I mean,

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the rule that they have there, the unwritten

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rule, and actually it might even be a written

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rule, but same thing here is like, while you

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were in this room, there is no gatekeeping. There

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is no... Like, well, I don't know. I figured

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it out. There's no competition. I mean, I saw

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two women raise their hands and they're like,

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well, I'm from Bemidji, Minnesota. And she's

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like, I'm from Bemidji, Minnesota. And you could

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tell for just a brief moment, the room was quiet

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and they were like, sweet, let's be best friends.

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And I was like, right. And so people get so nervous

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and so whatever. And it's like, no. And so that's

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where, you know, we've done the map of where

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are you coming from and all these things. And

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what do you think was the ripple effect? after

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conference like in the last year the people you

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met at conference we haven't spoken in six months

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right you're busy I'm busy but I'm like hey Allie

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I'm like why is Allie not signed up yet you're

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like I just haven't gotten around to it come

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on okay so the ripple effect after so the conference

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couldn't have been scheduled on a better like

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day January is the month that you're ready to

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get pumped up for your season but it's still

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January still snow on the ground so being able

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to go to a flower farming conference and talk

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with like -minded people about what you're about

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to get started is just, I don't know, it's something

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that I feel like I'm going to need every year

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now. Just because you get pumped up again, you

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know, like you're getting ready for the season.

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So you come home and you're ready, like you just

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took away all these tools from the conference

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and you just feel more ready and more excited

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for your growing season and more confident. You

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just talk. to 20 or so people about their experiences

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and you learn from them so you just gain so much

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confidence. My goal for this year is I want it

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to feel like home for you even though you haven't

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been here you've never been to my farm but having

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people at the farm this year and you know every

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year there's so last year we had some people

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that couldn't come that came the year before

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we have some people last year that can't come

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this year but people from two years ago are coming

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back and they're bringing a friend and it's just

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this this really cool community that we all have

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different goals and we all have different visions

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of what our flower farming looks like. And I'm

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not out of touch. I'm aware that my space and

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my building and my venue and my high tunnels

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and my, you know, all the weddings that we're

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doing and obviously the podcasting, the coaching,

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the creating an app, Farmers to Florists for

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crop planning. Like I am well aware that not

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everyone wants. those goals. And that's okay.

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You know, so I'm not sitting here like, oh, you'll

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be here someday. That is the last thing I will

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sit here and say, because I know that this is

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not what everyone wants and what's the best fit

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for everyone and their life and their goals.

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And that's what I think. One thing that you said

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earlier in the episode, you're like sitting across

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from a super successful flower farmer. My favorite

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thing about it is you can define success in your

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own way. And success is also that person who

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says, Hey, I want 30 subscriptions a week and

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two you picks on the weekends. And I want to

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sell out of them and I don't want any employees

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and I just want to do mine. And like, that's

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enough to pay my bills and sweet. Absolutely.

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And then we have someone who says my path to

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my business is selling to florists. My path to

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my business is a farm stand, you know, whatever

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it might be. We've all tried everything to figure

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out what works, to figure out what thing our

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customer wants and all of that. So new this year,

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we have on Saturday, we've got quite a few more

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speakers. Two years ago, I had a ton of speakers.

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I had, you know, an insurance professional. I

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had someone from the FSA coming to like get your

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farm registered. We did a lot of high tunnel

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stuff, like how to secure their funding, the

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grants, those types of things. A couple of florists

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came and just talked about what they would like

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to have. So that was a ton of speakers the first

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year. But then the feedback that I got was that

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we wanted more time to talk and mingle and round

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tables and discuss. So then last year, I did

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presentations. We had kind of a motivational

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speaker over the noon hour. I did a lot of presentations

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that I do feel like I'm really proud of them.

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feel like I was qualified to teach them. But

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then in between we did a lot of round tables,

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stuff like that. And so now we're kind of getting

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back to that in between. I've got a couple of

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really amazing speakers. My sales rep from Ball

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Horticulture is flying in from California. She

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is terrified of the snow, the weather. I promised

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her I will come pick her up from the airport

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because she's like, what if there's ice? I will

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come and get you. She's like, I don't have a

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winter coat, Liz. I don't have, you know, we've

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talked about all these things. I'm like, I got

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some boots you can borrow. Like, you're going

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to be fine, God. But I'm so excited for her to

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come because she's going to talk about plugs.

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And that's where I buy my ranunculus from and

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my tulips and my peonies and all those things.

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We have got Lenbush roses coming, which is a

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huge urban farm in Minnesota in the Twin Cities.

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That's where I buy a lot of my wholesale from,

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but they grow. massive amounts of stock and snapdragons

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and their own peonies and so they're a farmer

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themselves but they're also a distributor and

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they also have that relationship where they do

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import flowers and you know have that relationship

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and it's still this it's this needed conversation

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that's not one right way or wrong way and how

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do we figure out what the floral industry needs

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because some things we just can't grow in Minnesota.

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And so, you know, how do we meet that demand

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and support each other? So they're coming. Everyone's

00:12:43.659 --> 00:12:45.080
going to get a bouquet this year. We're going

00:12:45.080 --> 00:12:48.600
to have a stem bar at my farm and see my big

00:12:48.600 --> 00:12:53.080
cooler, my like 12 by 22 cooler. If you want

00:12:53.080 --> 00:12:54.879
to get adventurous, we can go to the old butcher

00:12:54.879 --> 00:12:56.779
shop and look at the old one with the little

00:12:56.779 --> 00:12:59.960
scariness. But my new one that has a couple of

00:12:59.960 --> 00:13:02.419
cool bots, we've got cool bot is sending some

00:13:02.419 --> 00:13:04.299
information to like help you. thought about it.

00:13:04.379 --> 00:13:06.519
And so if you have any questions, you can contact

00:13:06.519 --> 00:13:10.139
them. We've got my insurance agent that insures

00:13:10.139 --> 00:13:14.419
my fairly big agritourism operation. And so he

00:13:14.419 --> 00:13:16.580
can kind of answer all of those questions there.

00:13:16.940 --> 00:13:19.279
My best friend, Nikki, she came two years ago

00:13:19.279 --> 00:13:23.279
and she is a loan officer for Compere Financial.

00:13:23.580 --> 00:13:25.480
And so she's going to talk about balance sheets.

00:13:25.559 --> 00:13:28.519
She's giving the same presentation that she gave

00:13:28.519 --> 00:13:31.500
two years ago. And it's literally... what the

00:13:31.500 --> 00:13:33.639
heck is a balance sheet? What do you need to

00:13:33.639 --> 00:13:35.820
know before you even try to go get a loan? And

00:13:35.820 --> 00:13:38.679
it's not that scary, but it's just what you need

00:13:38.679 --> 00:13:42.139
to know, like very basic how to run your business.

00:13:42.159 --> 00:13:44.960
You start with this. And so I'm really excited

00:13:44.960 --> 00:13:47.000
for that. And then the round table discussions.

00:13:47.799 --> 00:13:50.700
Last year we did, I think we did like two minute

00:13:50.700 --> 00:13:53.860
timers and you said something about what we can

00:13:53.860 --> 00:13:56.000
bring to the table or what we're really good

00:13:56.000 --> 00:13:59.059
at or what we're nervous at. We kind of. led

00:13:59.059 --> 00:14:03.240
them that way this year I want to divide up the

00:14:03.240 --> 00:14:05.399
couple different sessions you'll have three different

00:14:05.399 --> 00:14:08.879
options what to go to and we'll have a have a

00:14:08.879 --> 00:14:10.919
topic on a table like a little tabletop that

00:14:10.919 --> 00:14:13.700
says subscriptions and we'll have another one

00:14:13.700 --> 00:14:16.740
that says selling to florists and another one

00:14:16.740 --> 00:14:19.480
that says wedding florals or another one that

00:14:19.480 --> 00:14:22.360
says just business and then you just go sit at

00:14:22.360 --> 00:14:25.039
that table And you just hop in for 10 minutes.

00:14:25.220 --> 00:14:26.639
And if you're like, I don't want to talk about

00:14:26.639 --> 00:14:28.379
this anymore. I'm going to go to this table that's

00:14:28.379 --> 00:14:30.139
talking about that. So I'm really excited for

00:14:30.139 --> 00:14:33.519
those roundtables. And then we are able to just

00:14:33.519 --> 00:14:35.879
hang out here. Abby's going to play music bingo

00:14:35.879 --> 00:14:38.820
at night. I have a consumption and display permit

00:14:38.820 --> 00:14:41.179
with my business, which means I can't sell alcohol,

00:14:41.340 --> 00:14:43.379
but people can bring their own. Don't think that

00:14:43.379 --> 00:14:45.340
this is this big drunk fest. Like, let me pause

00:14:45.340 --> 00:14:47.480
and say that. But we can have our own social

00:14:47.480 --> 00:14:50.340
hour here and just naturally turn it into a social

00:14:50.340 --> 00:14:52.799
hour rather than last year we left. And then

00:14:52.799 --> 00:14:55.159
we went to milk and honey ciders, which was so

00:14:55.159 --> 00:14:57.200
fun. That was one of the most fun parts of the

00:14:57.200 --> 00:14:59.340
conference just to like hang out and see each

00:14:59.340 --> 00:15:01.620
other. So this way it can just be a natural extension,

00:15:01.840 --> 00:15:04.779
happy hour into there. If you want to stay, if

00:15:04.779 --> 00:15:07.700
you don't, I promise. I feel like I was like,

00:15:07.740 --> 00:15:10.080
everyone's going to drink. No, but. You can have

00:15:10.080 --> 00:15:12.480
some cocktails and come back if you want or don't.

00:15:12.500 --> 00:15:16.779
It's fine. I definitely will. And so then that's

00:15:16.779 --> 00:15:19.220
on Saturday. And then on Sunday, for those that

00:15:19.220 --> 00:15:22.340
are choosing to come back, we have four signed

00:15:22.340 --> 00:15:26.220
up so far. We can do a maximum of 10. We are

00:15:26.220 --> 00:15:29.480
doing a Wedding Flowers 101 for a flower farmer.

00:15:29.720 --> 00:15:32.519
And so Sydney, who has years of design experience

00:15:32.519 --> 00:15:35.039
that does my bridal bouquets, that does all of

00:15:35.039 --> 00:15:38.820
my like wedding, really good design. She is going

00:15:38.820 --> 00:15:41.879
to be, literally teaching everyone how to you

00:15:41.879 --> 00:15:43.600
know it's going to be two to one groups so you

00:15:43.600 --> 00:15:46.659
will have two people with sydney making a bridal

00:15:46.659 --> 00:15:50.139
bouquet two people with britney and lydia making

00:15:50.139 --> 00:15:52.720
boutonnieres and wrist corsages two people with

00:15:52.720 --> 00:15:55.320
me doing a consultation teaching you how to like

00:15:55.320 --> 00:15:57.419
bid it how to do it and so you will leave here

00:15:57.419 --> 00:16:00.679
feeling very comfortable if a bride says hey

00:16:00.679 --> 00:16:04.279
i just need a bouquet bridesmaids boutonnieres

00:16:04.279 --> 00:16:06.200
wrist corsages like and maybe some butt bases

00:16:06.200 --> 00:16:09.019
you will leave here feeling ready to do that

00:16:09.019 --> 00:16:10.840
I'm not going to promise that you're going to

00:16:10.840 --> 00:16:14.779
leave here this isn't the type of wedding boot

00:16:14.779 --> 00:16:16.399
camp where you're going to learn how to make

00:16:16.399 --> 00:16:18.519
all these massive centerpieces and installations

00:16:18.519 --> 00:16:20.419
and stuff like that I would say that's a little

00:16:20.419 --> 00:16:23.139
bit more of the next level and we're planning

00:16:23.139 --> 00:16:26.080
on hosting one of those next summer but this

00:16:26.080 --> 00:16:30.139
is very kind of very confidently get started

00:16:30.139 --> 00:16:33.419
and so Len Bush Roses is sponsoring that in sharing

00:16:33.419 --> 00:16:36.419
the flowers and they distribute flowers to the

00:16:36.419 --> 00:16:38.559
Midwest and so you can get a wholesale account

00:16:38.559 --> 00:16:41.200
to supplement with what you grow but I'm going

00:16:41.200 --> 00:16:43.919
to walk you guys through kind of the why behind

00:16:43.919 --> 00:16:46.779
and this will be part on Saturday as well but

00:16:46.779 --> 00:16:49.940
the why behind the Farmers to Florist app that

00:16:49.940 --> 00:16:51.799
I'm just launching this week that shows you the

00:16:51.799 --> 00:16:54.080
crop planning and the inventory and all of that

00:16:54.080 --> 00:16:57.940
because my goal is to use the most flowers. possible

00:16:57.940 --> 00:17:01.980
grown by myself or other growers and you know

00:17:01.980 --> 00:17:06.619
domestically of course is ideal but sometimes

00:17:06.619 --> 00:17:08.460
you just need to import some roses or something

00:17:08.460 --> 00:17:10.920
my opinion some people might not want to that's

00:17:10.920 --> 00:17:14.400
okay but to me the brides still care about the

00:17:14.400 --> 00:17:17.779
look the most I've had is that included in the

00:17:17.779 --> 00:17:20.640
in the conference or so that's an extra one and

00:17:20.640 --> 00:17:25.069
it's only available if you go to Saturday So

00:17:25.069 --> 00:17:26.930
I've had a few people say, can I just come Sunday?

00:17:27.009 --> 00:17:30.630
And I said, nope. So after you buy or check out

00:17:30.630 --> 00:17:33.950
for Saturday, it will immediately pop up and

00:17:33.950 --> 00:17:36.890
it'll email you and say, hey, do you also want

00:17:36.890 --> 00:17:39.509
to come to Sunday? And if we only have four people

00:17:39.509 --> 00:17:41.769
out of the 10, I really didn't know. I've never

00:17:41.769 --> 00:17:44.390
added this before. It's such a specific thing.

00:17:44.470 --> 00:17:47.950
Not everyone wants weddings. But to me, I mean,

00:17:47.950 --> 00:17:52.359
if you have a bride, six bridesmaids. eight boutonnieres

00:17:52.359 --> 00:17:54.980
and two riscorsages, that's a $1 ,200 wedding

00:17:54.980 --> 00:17:59.400
easily. And you will make this up in one wedding.

00:17:59.839 --> 00:18:03.279
And you will make it up in one mistake of ordering

00:18:03.279 --> 00:18:05.559
the wrong things or getting a bad review. And

00:18:05.559 --> 00:18:08.180
do you also really want to practice on a bride?

00:18:08.799 --> 00:18:11.519
Right. No, count me in. I'm definitely interested

00:18:11.519 --> 00:18:14.000
in that. So that's a part, you know, that's available.

00:18:14.099 --> 00:18:16.799
But we will definitely, this episode is coming

00:18:16.799 --> 00:18:21.630
out on Monday, the 12th? Question mark? I think

00:18:21.630 --> 00:18:24.789
so then yeah this will come out on the 12th and

00:18:24.789 --> 00:18:28.410
then that way you know we're going to keep registration

00:18:28.410 --> 00:18:31.589
open I think until hopefully the week of conference

00:18:31.589 --> 00:18:34.710
or however if it sells out so we'll see we're

00:18:34.710 --> 00:18:37.029
past our goal for last year and now we're going

00:18:37.029 --> 00:18:38.990
to start really ramping up you know historically

00:18:38.990 --> 00:18:41.730
December signups have always been pretty slow

00:18:41.730 --> 00:18:44.109
so we just kind of let's just push it really

00:18:44.109 --> 00:18:46.490
big in January but yeah I think we have almost

00:18:46.490 --> 00:18:48.589
as many as last year already signed up and we're

00:18:48.589 --> 00:18:53.119
just excited so Yay. Yay. Anything else that

00:18:53.119 --> 00:18:55.599
you want to just share about conference? I feel

00:18:55.599 --> 00:18:58.539
like we jumped around. I gave Allie sort of the

00:18:58.539 --> 00:19:00.740
questions ahead of time, full disclaimer, because

00:19:00.740 --> 00:19:02.559
she was nervous to come on the podcast, which

00:19:02.559 --> 00:19:05.059
is totally fine. But now I jumped around and

00:19:05.059 --> 00:19:07.539
I went off the cuff a few times. So this is very

00:19:07.539 --> 00:19:12.980
non -scripted. Going into conference last year,

00:19:13.019 --> 00:19:14.680
you talked about what that felt like, kind of

00:19:14.680 --> 00:19:16.900
what you expected. You were nervous. What decisions

00:19:16.900 --> 00:19:20.839
do you think that you made differently? Because

00:19:20.839 --> 00:19:22.920
of conference, because of what you learned, because

00:19:22.920 --> 00:19:25.559
of the people that you met, what helped you change?

00:19:25.720 --> 00:19:28.660
Well, I definitely stopped selling myself short.

00:19:28.720 --> 00:19:31.880
Like literally, I stopped selling my flowers

00:19:31.880 --> 00:19:35.319
for pennies. I stopped like putting a price that

00:19:35.319 --> 00:19:38.619
I think, you know, was what people would buy.

00:19:38.779 --> 00:19:42.380
And I started crop planning. I started, you know,

00:19:42.380 --> 00:19:46.259
taking notes. I started actually planning like

00:19:46.259 --> 00:19:50.129
a business owner and not a hobby grower. And

00:19:50.129 --> 00:19:52.450
all the connections I made, you know, like I

00:19:52.450 --> 00:19:55.750
leaned on them a lot. Like I bet Brianna at Back

00:19:55.750 --> 00:19:59.589
Forty Farm or Maria are so annoyed with me because

00:19:59.589 --> 00:20:02.309
I'm like constantly in their DMs and I wouldn't

00:20:02.309 --> 00:20:04.369
have met them otherwise. You know, like you're

00:20:04.369 --> 00:20:06.509
not just going to meet. I mean, I guess you can

00:20:06.509 --> 00:20:09.410
meet someone on Instagram, but it's just nice

00:20:09.410 --> 00:20:11.589
to meet someone face to face and you will always

00:20:11.589 --> 00:20:13.970
have that connection. You know, one thing that

00:20:13.970 --> 00:20:16.430
we've talked about at a conference every year

00:20:16.430 --> 00:20:19.730
is. Just that confidence that comes from being

00:20:19.730 --> 00:20:22.089
with other people. It's so hard because you want

00:20:22.089 --> 00:20:25.829
to, I keep saying this, we want to make people's

00:20:25.829 --> 00:20:29.089
dream come true. We want to say, you know, someone's

00:20:29.089 --> 00:20:34.210
like, I just really want a stem bar, a vernunculus

00:20:34.210 --> 00:20:38.210
and stock and peonies for my baby shower. It's

00:20:38.210 --> 00:20:43.450
my dream. It's my first baby. We had infertility

00:20:43.450 --> 00:20:48.480
and this is my dream. But this is my budget.

00:20:48.519 --> 00:20:53.940
And you're like, oh, but it it's not your responsibility

00:20:53.940 --> 00:20:58.839
to write for cheap and you can't. And so I think

00:20:58.839 --> 00:21:02.240
that, you know, last year, I remember there was

00:21:02.240 --> 00:21:04.900
one session where we were all really chatting

00:21:04.900 --> 00:21:07.819
and and we started talking about pricing. And

00:21:07.819 --> 00:21:09.849
I finally and they're like, well. No, but my

00:21:09.849 --> 00:21:11.609
customers won't pay that. My customers won't

00:21:11.609 --> 00:21:14.230
pay that. I'm like, you guys. And I went, I pulled

00:21:14.230 --> 00:21:17.049
up my wholesale account on the big projector.

00:21:17.329 --> 00:21:19.750
And I said, you guys, look at this. People's

00:21:19.750 --> 00:21:23.410
jaws were dropping. They had no idea. Like, this

00:21:23.410 --> 00:21:27.349
is what the florist in town is paying to have

00:21:27.349 --> 00:21:30.789
the flowers delivered in water, smashed together,

00:21:30.910 --> 00:21:33.970
rubber band and plastic and whatever. And I'm

00:21:33.970 --> 00:21:35.750
not saying like, and it's great for when it's

00:21:35.750 --> 00:21:38.390
needed, right? It's whatever. But you are giving

00:21:38.390 --> 00:21:43.430
them stripped stems, full length for half the

00:21:43.430 --> 00:21:46.250
price. No, that's not going to work. It's not

00:21:46.250 --> 00:21:49.910
sustainable. And the other thing that I learned

00:21:49.910 --> 00:21:53.009
and that one customer actually said it to me

00:21:53.009 --> 00:21:57.269
when I was still selling my flowers for 15, 20

00:21:57.269 --> 00:22:01.930
bucks a bouquet. And they were like, Liz, I want

00:22:01.930 --> 00:22:04.450
you to be in business in two years because I

00:22:04.450 --> 00:22:08.029
like being your customer. If I keep paying these

00:22:08.029 --> 00:22:11.829
prices, you are not going to be in business in

00:22:11.829 --> 00:22:13.849
two years. And, you know, it's like my sister

00:22:13.849 --> 00:22:17.069
lives in a really rural town. One lives in Nebraska,

00:22:17.289 --> 00:22:19.470
kind of by you. My sister's in South Dakota in

00:22:19.470 --> 00:22:22.509
a pretty rural town. And I noticed her nails

00:22:22.509 --> 00:22:24.250
were done at Christmas. And I'm like, oh, did

00:22:24.250 --> 00:22:26.150
you drive to Aberdeen, which is the town that's

00:22:26.150 --> 00:22:28.559
an hour and a half away? And she goes, no, there's

00:22:28.559 --> 00:22:30.500
a girl in Moebridge that's doing it and she's

00:22:30.500 --> 00:22:33.039
young and whatever. And I said, oh, and I, you

00:22:33.039 --> 00:22:34.480
know, we were talking and then I'm like, how

00:22:34.480 --> 00:22:36.700
much were they? And she goes, oh, it was, and

00:22:36.700 --> 00:22:38.279
I don't remember what price she said, but it

00:22:38.279 --> 00:22:40.720
was very, what I would expect to pay around here.

00:22:40.900 --> 00:22:44.319
And I said, that's awesome. And she goes, I agree.

00:22:44.680 --> 00:22:47.900
And I said, because if she was doing it for $30,

00:22:47.900 --> 00:22:51.710
a full set of nails, a manicure, like. she's

00:22:51.710 --> 00:22:54.329
not going to stay in business and so that's good

00:22:54.329 --> 00:22:56.210
like you like her and you know there's something

00:22:56.210 --> 00:22:58.750
like that it's hard to have someone doing something

00:22:58.750 --> 00:23:01.470
like that in you know that and in rural areas

00:23:01.470 --> 00:23:03.549
unfortunately there's a reason some of that stuff

00:23:03.549 --> 00:23:05.430
doesn't exist in rural areas if people aren't

00:23:05.430 --> 00:23:07.349
going to pay and support so if you want that

00:23:07.349 --> 00:23:09.609
person to stay in business my point is like those

00:23:09.609 --> 00:23:12.940
are something that I just remember being like

00:23:12.940 --> 00:23:15.180
big conversations and that's the kind of conversations

00:23:15.180 --> 00:23:17.220
that are having so if you're listening to this

00:23:17.220 --> 00:23:19.880
the links are in the episode notes by the time

00:23:19.880 --> 00:23:21.539
this comes out it's going to be all over our

00:23:21.539 --> 00:23:25.039
social media again emails going out sign up join

00:23:25.039 --> 00:23:27.980
us we would love to have you we'll have the photo

00:23:27.980 --> 00:23:30.640
booth again it's just going to be fun it's going

00:23:30.640 --> 00:23:33.599
to be so fun and you know learning and all that

00:23:33.599 --> 00:23:36.359
thank you so much Ali for joining us from Nebraska

00:23:36.359 --> 00:23:39.160
thank you for having me can't wait to see you

00:23:39.160 --> 00:23:42.900
so soon All right. Sounds good. Bye. Thank you

00:23:42.900 --> 00:23:44.700
so much for listening to this episode of Rudded

00:23:44.700 --> 00:23:47.000
Agritourism. If you enjoyed it, please leave

00:23:47.000 --> 00:23:48.740
a five -star review and share it with someone

00:23:48.740 --> 00:23:50.759
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00:23:50.759 --> 00:23:52.819
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00:23:53.240 --> 00:23:55.880
dreamers, and doers just like you. You can explore

00:23:55.880 --> 00:23:58.339
all of our resources at SunnyMaryMeadowCoaching

00:23:58.339 --> 00:24:01.039
.com where you'll find each episode in blog form

00:24:01.039 --> 00:24:03.500
along with free resources to help grow your business.

00:24:03.740 --> 00:24:06.319
You'll also find info on upcoming on -farm and

00:24:06.319 --> 00:24:09.160
virtual workshops, classes, and courses. Be sure

00:24:09.160 --> 00:24:10.869
to check out our monthly membership foundations

00:24:10.869 --> 00:24:13.329
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00:24:13.329 --> 00:24:15.670
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00:24:15.670 --> 00:24:18.809
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00:24:18.809 --> 00:24:21.349
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00:24:21.349 --> 00:24:23.289
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00:24:23.289 --> 00:24:25.730
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00:24:25.730 --> 00:24:28.049
next time keep growing with purpose and stay

00:24:28.049 --> 00:24:28.289
rooted