WEBVTT 00:00:05.320 --> 00:00:07.580 Thank you so much for joining us on Did You Know? 00:00:07.719 --> 00:00:13.679 The Esco HVAC Podcast. Tony Mormino. What's up? 00:00:15.359 --> 00:00:18.559 I feel like I've made it. When you get on the 00:00:18.559 --> 00:00:21.640 Did You Know? Podcast, you know you made it. 00:00:21.699 --> 00:00:24.260 So thank you so much for having me. I just, I 00:00:24.260 --> 00:00:27.359 love everything you're doing in social media. 00:00:27.960 --> 00:00:31.699 I love seeing the brand that you have built. 00:00:31.839 --> 00:00:35.200 And I think that is such a important topic to 00:00:35.200 --> 00:00:36.960 discuss because not everybody thinks about themselves 00:00:36.960 --> 00:00:41.000 as being like their own brand ambassador. And 00:00:41.000 --> 00:00:44.799 there's a lot to that, that if people could just 00:00:44.799 --> 00:00:50.079 understand their value to the world, it could 00:00:50.079 --> 00:00:53.640 change the opportunities that can be in front 00:00:53.640 --> 00:00:58.679 of them. A hundred percent. So let's kind of 00:00:58.679 --> 00:01:00.920 walk, let's walk through like yours. Is that 00:01:00.920 --> 00:01:02.280 what we're going to talk about? Personal brand 00:01:02.280 --> 00:01:04.480 building? This is like my favorite topic ever. 00:01:04.620 --> 00:01:07.640 I think we should because yeah, you're like your 00:01:07.640 --> 00:01:11.579 own brand ambassador and it's a perfect example 00:01:11.579 --> 00:01:17.239 of how to like show yourself and be proud of 00:01:17.239 --> 00:01:20.879 who you are and the rewards that comes with doing 00:01:20.879 --> 00:01:24.459 that. Well, I love the topic. I think it could 00:01:24.459 --> 00:01:26.480 bring some value to your audience and I look 00:01:26.480 --> 00:01:28.280 forward to talking about it some more. So I got 00:01:28.280 --> 00:01:29.659 a little bit experienced with that over the last 00:01:29.659 --> 00:01:31.819 few years. So it's been good. Yeah. How did it 00:01:31.819 --> 00:01:33.840 start? I always love that. Where did you begin 00:01:33.840 --> 00:01:38.099 with it? So I started getting into social media 00:01:38.099 --> 00:01:42.340 heavy during COVID because of, we were trying 00:01:42.340 --> 00:01:44.819 to, as a company, trying to get in front of more 00:01:44.819 --> 00:01:47.260 engineers because when everything shut down. 00:01:47.840 --> 00:01:50.420 for us the lifeblood of our jobs the seed of 00:01:50.420 --> 00:01:52.239 our job starts with the mechanical engineer so 00:01:52.239 --> 00:01:53.719 we're like okay let's do stuff online we started 00:01:53.719 --> 00:01:56.599 doing that we were shocked that people were actually 00:01:56.599 --> 00:02:00.420 watching like commercial hvac stuff on you know 00:02:00.420 --> 00:02:02.180 we would go live on linkedin like oh my gosh 00:02:02.180 --> 00:02:04.439 like so and so's on there such as on there people 00:02:04.439 --> 00:02:06.620 are actually watching it so it just grew from 00:02:06.620 --> 00:02:09.379 there i am passionate about like i love social 00:02:09.379 --> 00:02:11.800 media I should just call it the media. It's not 00:02:11.800 --> 00:02:13.580 really social media anymore. We'll talk about 00:02:13.580 --> 00:02:15.500 that later. But as you know, you're like, and 00:02:15.500 --> 00:02:17.740 by the way, I've learned a lot from guys like 00:02:17.740 --> 00:02:19.340 you who've been doing a lot longer than me. So 00:02:19.340 --> 00:02:23.080 thanks for paving the way. But yeah, just started 00:02:23.080 --> 00:02:26.780 that way and wanting to learn and grow. I'm addicted 00:02:26.780 --> 00:02:29.879 to like attention. Like where is the attention 00:02:29.879 --> 00:02:33.039 and how do you get it? You know, and I'm agnostic. 00:02:33.099 --> 00:02:35.099 If you want to grow a brand online today, you 00:02:35.099 --> 00:02:37.439 need to be agnostic to where it is and just go 00:02:37.439 --> 00:02:41.199 get it. Just no excuses. Don't give me the TikTok 00:02:41.199 --> 00:02:43.060 China thing. If that's where your customers are, 00:02:43.120 --> 00:02:45.599 you go at it full force. And by the way, Facebook 00:02:45.599 --> 00:02:48.300 knows way more about you than TikTok does. Just 00:02:48.300 --> 00:02:51.460 so you know, TikTok would kill to have Facebook's 00:02:51.460 --> 00:02:55.060 database. So before you cry that excuse, which 00:02:55.060 --> 00:02:58.280 is all it is, you got to find out where the attention 00:02:58.280 --> 00:03:00.039 is and then you got to go get it. And then the 00:03:00.039 --> 00:03:03.030 branding is like. You know, what is a brand like 00:03:03.030 --> 00:03:05.509 people? I used to cringe. I have a personal brand. 00:03:05.629 --> 00:03:08.330 Like I'm not a used car kind of like that's the 00:03:08.330 --> 00:03:11.469 mentality. But your brand is just your your reputation, 00:03:11.689 --> 00:03:14.669 right? Wouldn't you say? I think that's exactly 00:03:14.669 --> 00:03:17.550 it. It is your reputation and you're helping 00:03:17.550 --> 00:03:21.610 you're helping people see it. You know, Tom Tebby. 00:03:22.030 --> 00:03:24.969 from our team. A lot of people have known Tom. 00:03:24.990 --> 00:03:27.289 He's been in industry forever. He finally just 00:03:27.289 --> 00:03:29.430 decided to retire for like the third or fourth 00:03:29.430 --> 00:03:32.629 or fifth time this year at like 82, 83 years 00:03:32.629 --> 00:03:36.129 old. Been in the industry forever. seriously 00:03:36.129 --> 00:03:38.889 he was like tom did not want to retire he just 00:03:38.889 --> 00:03:41.610 loves the sensory so much had his own unique 00:03:41.610 --> 00:03:43.729 brand but one of the things that he said to me 00:03:43.729 --> 00:03:45.509 one time and it really made me think a whole 00:03:45.509 --> 00:03:47.689 lot different about myself he says you know young 00:03:47.689 --> 00:03:50.610 man you have been selling yourself since you 00:03:50.610 --> 00:03:53.849 tried putting the twinkle in that lady's eye 00:03:53.849 --> 00:03:58.270 i'm like oh i guess i have haven't i he says 00:03:58.270 --> 00:04:01.629 you just have to do a better job of it i get 00:04:01.629 --> 00:04:06.000 it 100 right like we're all really At the core 00:04:06.000 --> 00:04:08.500 of it, we're all sales in some respect. You might 00:04:08.500 --> 00:04:11.000 be selling yourself to your company as the value 00:04:11.000 --> 00:04:13.819 you bring, or even if you're a service tech on 00:04:13.819 --> 00:04:15.960 the job, you're selling your services in some 00:04:15.960 --> 00:04:20.980 fashion or another. Jeff Bezos says, your brand 00:04:20.980 --> 00:04:22.579 is what people say about you when you're not 00:04:22.579 --> 00:04:25.319 in the room. Oh yeah. I love that. It's very 00:04:25.319 --> 00:04:27.399 simple. Cause you could look up what is a brand. 00:04:27.500 --> 00:04:29.279 And I used to have all these, I would memorize 00:04:29.279 --> 00:04:31.519 like all this marketing jargon of what a brand 00:04:31.519 --> 00:04:33.300 is. And I'm like, I heard the Jeff Bezos thing. 00:04:33.360 --> 00:04:34.720 So I just stick with that. Cause I'm kind of 00:04:34.720 --> 00:04:37.319 simple and kind of slow with that. So what do 00:04:37.319 --> 00:04:39.620 people say about you? And you could have a good 00:04:39.620 --> 00:04:42.540 brand, a good reputation, which takes a long 00:04:42.540 --> 00:04:44.740 time to build, but you can wreck that in one 00:04:44.740 --> 00:04:48.060 day easily. And then you could have a bad brand, 00:04:48.180 --> 00:04:49.500 you know, people, what do you want? So what do 00:04:49.500 --> 00:04:52.509 you want people to say about you? And is it legit? 00:04:52.689 --> 00:04:54.889 Like, are you really the person you try to perceive 00:04:54.889 --> 00:04:57.790 online? I try to be to the best of my ability, 00:04:57.910 --> 00:05:01.029 what I show online. Like when you see me, that's 00:05:01.029 --> 00:05:03.949 like, and I'm always saying, look, I'm posting 00:05:03.949 --> 00:05:05.949 this because I forget it sometimes that, you 00:05:05.949 --> 00:05:07.629 know, what I want is on the other side of fear 00:05:07.629 --> 00:05:10.050 or, you know, the people who show up, that's 00:05:10.050 --> 00:05:12.269 what it means to win, even when the tough times, 00:05:12.350 --> 00:05:13.550 you know, I'm posting that stuff, not because 00:05:13.550 --> 00:05:15.769 I do any of that perfect, but because I got to 00:05:15.769 --> 00:05:17.769 be remembered, reminded to do that. And I love 00:05:17.769 --> 00:05:20.829 sharing that because I know it's helpful. Yeah. 00:05:21.160 --> 00:05:24.060 I'm the same way. I'll put a whole bunch of time 00:05:24.060 --> 00:05:26.980 into researching something and I'll do a post 00:05:26.980 --> 00:05:28.720 or I'll do a video and somebody will come back 00:05:28.720 --> 00:05:32.339 later and go, oh, that was so cool. Tell me a 00:05:32.339 --> 00:05:34.220 little bit more about that. I'm like, hold on, 00:05:34.259 --> 00:05:40.180 let me go Google it. Hey, the other day I Googled 00:05:40.180 --> 00:05:42.600 something. I can't remember what it was, but 00:05:42.600 --> 00:05:45.439 it was like, I don't know, the inside of a TXV 00:05:45.439 --> 00:05:47.819 or something. And my video of me came up. talking 00:05:47.819 --> 00:05:51.600 about that topic yeah exactly i forgot i was 00:05:51.600 --> 00:05:53.639 talking about that i forgot so i need to remember 00:05:53.639 --> 00:05:56.160 this stuff all the time so yeah and it's like 00:05:56.160 --> 00:05:59.360 we're creating this living document of this living 00:05:59.360 --> 00:06:01.819 breathing document of who we are you know right 00:06:01.819 --> 00:06:06.060 as as we start looking at like um media or social 00:06:06.060 --> 00:06:08.759 media in general you know really what people 00:06:08.759 --> 00:06:11.620 are are doing is they're building their own resume 00:06:11.620 --> 00:06:16.240 right like this kind of like social resume And 00:06:16.240 --> 00:06:21.620 it's a, it's a continuation of media inputs of 00:06:21.620 --> 00:06:24.319 what you do in your life. And mine's got, mine's 00:06:24.319 --> 00:06:26.420 a pretty crazy road. Like you go back in mine 00:06:26.420 --> 00:06:28.680 and there, there's some, there's some rough times 00:06:28.680 --> 00:06:32.060 back in there. And I mean, you know, I was, it 00:06:32.060 --> 00:06:34.620 was rough getting started doing that. But isn't 00:06:34.620 --> 00:06:36.839 that how it always is? Like somebody showed me 00:06:36.839 --> 00:06:38.300 something the other day, like, look at this guy. 00:06:38.420 --> 00:06:41.000 He's, I said, you know what he's doing? He's 00:06:41.000 --> 00:06:43.240 doing it. He's starting. yeah like that's how 00:06:43.240 --> 00:06:45.079 it is when you start it's awkward it's weird 00:06:45.079 --> 00:06:47.639 you're doing these weird like cap cut you know 00:06:47.639 --> 00:06:49.319 they have these templates where you put five 00:06:49.319 --> 00:06:51.180 photos in and it does all these flashy things 00:06:51.180 --> 00:06:52.819 because you don't know you're just but that's 00:06:52.819 --> 00:06:55.240 how you learn so i love that you said that because 00:06:55.240 --> 00:06:56.920 it's true you just got to get started you know 00:06:56.920 --> 00:06:59.480 yeah my first one was an iphone 7. i honestly 00:06:59.480 --> 00:07:03.259 i didn't even have any intentions of being in 00:07:03.259 --> 00:07:08.600 this like brand arena i you know i was a refrigeration 00:07:08.600 --> 00:07:10.860 technician i was a mobile engineer i loved what 00:07:10.860 --> 00:07:14.399 i was doing did a couple decades of it and i 00:07:14.399 --> 00:07:17.740 got into doing training for a distributor And 00:07:17.740 --> 00:07:20.339 the new product came out, a new technology, and 00:07:20.339 --> 00:07:22.360 there wasn't a lot of education on it. So me 00:07:22.360 --> 00:07:24.180 and one of the co -trainers was like, maybe we 00:07:24.180 --> 00:07:25.720 should go through, let's walk through this menu. 00:07:25.920 --> 00:07:27.899 We've got this piece of equipment. We figured 00:07:27.899 --> 00:07:29.339 it out really well. There's nothing out there. 00:07:29.579 --> 00:07:32.560 So it's like me and Greg, an iPhone 7, right? 00:07:32.660 --> 00:07:36.000 You know, no gimbal, no nothing. Just shaky as 00:07:36.000 --> 00:07:39.199 all get out. Yeah. Just so that some of our dealers, 00:07:39.360 --> 00:07:41.959 you know, had some information. And like a month 00:07:41.959 --> 00:07:43.560 or so later, he's like, hey, Cliff, do you see 00:07:43.560 --> 00:07:45.120 there's a thousand views on a video? I was like. 00:07:45.360 --> 00:07:46.860 We don't even know a thousand people combined. 00:07:47.180 --> 00:07:50.779 I know, right? It's crazy. And so that kind of 00:07:50.779 --> 00:07:53.139 began that brand. And I didn't know it at the 00:07:53.139 --> 00:07:55.740 time that I was building my brand. But I think 00:07:55.740 --> 00:07:57.500 it's important for people to understand that 00:07:57.500 --> 00:08:03.639 when you do start taking the time to create content. 00:08:04.379 --> 00:08:07.939 that you really are. You're creating a caption 00:08:07.939 --> 00:08:10.860 of who you are and the things that you do and 00:08:10.860 --> 00:08:13.860 keeping your brand consistent with who you are. 00:08:13.959 --> 00:08:17.459 I think that is what makes a brand successful 00:08:17.459 --> 00:08:21.579 is when you stay true to who you really are. 00:08:21.759 --> 00:08:23.980 So like you said, you're not in the room, right? 00:08:24.360 --> 00:08:27.660 Somebody's talking about Clifton Beck and Clifton 00:08:27.660 --> 00:08:31.639 Beck's not in the room. I hope it's people who 00:08:31.639 --> 00:08:34.190 have actually met Clifton Beck and go, Yeah, 00:08:34.250 --> 00:08:36.809 he's that goofy. Yeah, he really is. That's right. 00:08:37.029 --> 00:08:38.830 And you're good with that. You're good with that 00:08:38.830 --> 00:08:42.330 because that's how you are, right? It's who you 00:08:42.330 --> 00:08:45.149 actually are. The authenticity is so important. 00:08:45.409 --> 00:08:49.409 The humility is so important. Nobody relates. 00:08:49.549 --> 00:08:53.330 We relate to each other on our defects and our 00:08:53.330 --> 00:08:57.009 faults. We don't really relate on the guy who's 00:08:57.009 --> 00:08:58.809 got the corporate jet, which a lot of that's 00:08:58.809 --> 00:09:01.629 fake, by the way. you know breaking news to you 00:09:01.629 --> 00:09:03.629 you guys out there who are not in the the media 00:09:03.629 --> 00:09:06.409 biz but don't trust any of that stuff you know 00:09:06.409 --> 00:09:08.870 the authenticity is really important like i'm 00:09:08.870 --> 00:09:11.029 always quick to post something like this is something 00:09:11.029 --> 00:09:12.690 i struggle with what do you do you know because 00:09:12.690 --> 00:09:15.169 yeah it shows you as a real person you know or 00:09:15.169 --> 00:09:18.509 when i'm teaching something i'm like look please 00:09:18.509 --> 00:09:21.129 if you leave here with one thing leave here knowing 00:09:21.129 --> 00:09:24.070 this because this could really cost you your 00:09:24.070 --> 00:09:27.309 business your career You could get you in a lot 00:09:27.309 --> 00:09:29.009 of trouble. And I know this the hard way. I've 00:09:29.009 --> 00:09:31.309 made this mistake, so don't do it. When you present 00:09:31.309 --> 00:09:34.549 it like that, it's like, oh, real people. Yeah. 00:09:36.470 --> 00:09:39.470 And picking your topics that you cover, I think, 00:09:39.490 --> 00:09:44.870 is crucial. I actually just recently did a live 00:09:44.870 --> 00:09:50.470 show with a guest that. there was a very small 00:09:50.470 --> 00:09:52.649 portion of the industry that didn't receive it 00:09:52.649 --> 00:09:56.029 very well at all. I got a lot of slack from it. 00:09:56.389 --> 00:10:02.929 But at the same time, it is a topic that I feel 00:10:02.929 --> 00:10:09.490 like if anyone has good documented solid data 00:10:09.490 --> 00:10:12.970 for some type of research or some type of product 00:10:12.970 --> 00:10:15.389 that they are working on or they have designed, 00:10:15.590 --> 00:10:19.740 then they have the right to present their content 00:10:19.740 --> 00:10:22.340 to the world. And even if there's people that 00:10:22.340 --> 00:10:25.220 disagree with it. And so when you start finding 00:10:25.220 --> 00:10:27.940 your brand and who you are, it's very important 00:10:27.940 --> 00:10:32.700 to be steadfast in your character traits. Like 00:10:32.700 --> 00:10:35.759 what you believe in as a person should be what 00:10:35.759 --> 00:10:40.139 your brand stays consistent to. 100%. And you 00:10:40.139 --> 00:10:42.379 bring up a great point. When you were talking, 00:10:42.500 --> 00:10:45.029 I was thinking. you know you also build a brand 00:10:45.029 --> 00:10:47.990 by how you comment and interact with with social 00:10:47.990 --> 00:10:51.370 media and i am sick and tired of seeing bullies 00:10:51.370 --> 00:10:53.350 in our industry and they're they're everywhere 00:10:53.350 --> 00:10:56.190 they're not just oh yeah but when you see a guy 00:10:56.190 --> 00:10:59.389 posting something on facebook hey my first or 00:10:59.389 --> 00:11:01.289 second or fifth install can you give me some 00:11:01.289 --> 00:11:03.470 feedback and there's a lot of professional type 00:11:03.470 --> 00:11:05.730 hey this looks great way to go here's what i 00:11:05.730 --> 00:11:06.990 would do different then there's a lot of them 00:11:06.990 --> 00:11:09.269 who are just they're downright mean and that 00:11:09.269 --> 00:11:11.149 that's not good for the industry it's not good 00:11:11.149 --> 00:11:13.539 for you as a human and it's certainly not good 00:11:13.539 --> 00:11:16.759 for you as your brand or reputation so you know 00:11:16.759 --> 00:11:19.039 and i i found too that the loudest critics are 00:11:19.039 --> 00:11:20.740 the one who aren't too scared to step in the 00:11:20.740 --> 00:11:24.279 arena and they could be really awful um you know 00:11:24.279 --> 00:11:26.480 doing this social media thing is not for sissies 00:11:26.480 --> 00:11:28.480 i like to say it takes a lot of you gotta you 00:11:28.480 --> 00:11:30.539 gotta have some thick skin and i'm pretty much 00:11:30.539 --> 00:11:32.320 to the point where and you're probably this way 00:11:32.320 --> 00:11:34.919 too or i could ignore it 90 of time unless it's 00:11:34.919 --> 00:11:36.779 like 10 30 at night and i'm tired and i've made 00:11:36.779 --> 00:11:41.149 the mistake about checking the comments You know 00:11:41.149 --> 00:11:42.850 what I'm saying? Don't check your comments late 00:11:42.850 --> 00:11:47.429 at night. No, no. That is definitely the worst 00:11:47.429 --> 00:11:51.330 time because then it gets compounded occasionally. 00:11:51.850 --> 00:11:53.610 Right, right. And then you can't sleep sometimes 00:11:53.610 --> 00:11:58.990 anyway. Exactly. And so managing your brand is 00:11:58.990 --> 00:12:01.850 going to be a component of that. And you do. 00:12:01.889 --> 00:12:05.029 You have choices. You know, life is about choices. 00:12:05.190 --> 00:12:08.769 Your brand is about choices. And, you know, you 00:12:08.769 --> 00:12:13.230 can build a brand and drive a lot of attention 00:12:13.230 --> 00:12:17.090 with negative comments. Social media analytics 00:12:17.090 --> 00:12:22.159 loves negative comments. But is it really? the 00:12:22.159 --> 00:12:25.379 brand that you want. I've seen some very successful 00:12:25.379 --> 00:12:30.120 creators rely on that strategy that those negative 00:12:30.120 --> 00:12:33.159 comments are what they're trying to instigate 00:12:33.159 --> 00:12:36.080 to be able to drive attention. But when we're 00:12:36.080 --> 00:12:38.600 really in the educational realm, I think at least 00:12:38.600 --> 00:12:41.639 personally, it's about presenting who I am as 00:12:41.639 --> 00:12:47.179 an instructor, right? I don't allow nasty negative 00:12:47.179 --> 00:12:49.860 comments in my classroom and I don't allow them 00:12:49.860 --> 00:12:54.059 on our social media. So when I get them, I'll 00:12:54.059 --> 00:12:56.860 send a nice, polite message. Hey, I appreciate 00:12:56.860 --> 00:13:00.279 you joining us. But unfortunately, this type 00:13:00.279 --> 00:13:03.980 of comment is not really building any of our 00:13:03.980 --> 00:13:07.480 consumers of content, any of our minds that are 00:13:07.480 --> 00:13:10.419 looking for education. And we try to provide 00:13:10.419 --> 00:13:13.639 a positive and encouraging platform. And I appreciate 00:13:13.639 --> 00:13:15.000 you being here, but I'm going to be deleting 00:13:15.000 --> 00:13:16.940 this message. And it's kind of surprising how 00:13:16.940 --> 00:13:18.960 many of them just disappear, never come back. 00:13:19.259 --> 00:13:21.720 But then some will come back and with no more 00:13:21.720 --> 00:13:24.960 negative comments. And it's like, OK, I love 00:13:24.960 --> 00:13:27.080 it. It's working. Yeah, I think they get a little 00:13:27.080 --> 00:13:30.039 shocked. They're like, oh, you know, sometimes 00:13:30.039 --> 00:13:31.720 they'll argue with you and then I'll just get 00:13:31.720 --> 00:13:34.120 rid of them. You know, because I, you know, I 00:13:34.120 --> 00:13:35.940 don't do that often, but sometimes I'm like, 00:13:35.980 --> 00:13:37.580 hey, bro, we're here to support each other and 00:13:37.580 --> 00:13:40.039 have fun. And, you know, we're not here for this 00:13:40.039 --> 00:13:42.879 kind of stuff. And if they keep doing it, I'll 00:13:42.879 --> 00:13:45.919 just I'll just block them. It doesn't happen 00:13:45.919 --> 00:13:47.879 very often in our industry, but it does happen 00:13:47.879 --> 00:13:50.279 sometimes. It does definitely happen sometimes. 00:13:50.639 --> 00:13:54.399 Yeah. All right. So as we start building our 00:13:54.399 --> 00:14:00.139 brand, right? So someone listened to this podcast 00:14:00.139 --> 00:14:04.659 and we are looking at a couple of people who 00:14:04.659 --> 00:14:07.700 have started creating their own brands. And you're 00:14:07.700 --> 00:14:10.279 saying, I want to create my own brand. I'm going 00:14:10.279 --> 00:14:12.120 to start doing some social media. I'm going to 00:14:12.120 --> 00:14:16.039 start being recognized. Do you put the same type 00:14:16.039 --> 00:14:19.440 of content on every platform or do you try to 00:14:19.440 --> 00:14:23.559 cater your content to different platforms? That's 00:14:23.559 --> 00:14:26.019 a great question. You're supposed to make it 00:14:26.019 --> 00:14:28.320 different to each platform, but who's got time 00:14:28.320 --> 00:14:32.500 for that, right? So there are some areas where 00:14:32.500 --> 00:14:36.259 like if I post something about me and my wife, 00:14:36.340 --> 00:14:37.940 I'm going to throw that on Facebook only, right? 00:14:38.019 --> 00:14:39.460 Like I'm not going to put that. No one cares 00:14:39.460 --> 00:14:43.120 about that on TikTok or LinkedIn. I did a 9 -11 00:14:43.120 --> 00:14:44.679 thing today. This is a good example of that. 00:14:44.820 --> 00:14:48.080 I had a picture of me in front of one World Trade 00:14:48.080 --> 00:14:51.220 Center in New York City, but I made the copy 00:14:51.220 --> 00:14:53.779 different on the platform. On LinkedIn, it was 00:14:53.779 --> 00:14:55.679 more like, hey, I've been walking through buildings 00:14:55.679 --> 00:14:58.399 my whole life. This building means more than 00:14:58.399 --> 00:15:00.679 just steel and glass. It means yada, yada, yada. 00:15:01.100 --> 00:15:03.360 Then on Facebook, it was more of a remembrance. 00:15:03.879 --> 00:15:06.220 Let's not forget this day kind of thing. It is 00:15:06.220 --> 00:15:09.519 important to think about the mindset. This is 00:15:09.519 --> 00:15:11.139 something that's taken me a long time to learn. 00:15:11.759 --> 00:15:14.340 You got to know the mindset of the viewer on 00:15:14.340 --> 00:15:17.440 a specific platform. Tony on LinkedIn is looking 00:15:17.440 --> 00:15:19.320 for something completely different than Tony 00:15:19.320 --> 00:15:23.240 on Facebook. Same person, but they're in a different 00:15:23.240 --> 00:15:26.559 mindset, right? Like a guy on TikTok is there 00:15:26.559 --> 00:15:28.179 to relax. He wants to laugh and have fun. He 00:15:28.179 --> 00:15:29.740 doesn't want to see an ad. Well, nobody wants 00:15:29.740 --> 00:15:31.480 to see an ad, but you get what I'm saying. Like, 00:15:31.519 --> 00:15:34.080 so you're supposed to like cater it per platform. 00:15:34.179 --> 00:15:36.320 But, you know, if I do a short that's educational, 00:15:36.539 --> 00:15:39.980 you know. Let's go over the sensible heat equation. 00:15:40.139 --> 00:15:42.700 I'm going to put that pretty much anywhere. It's 00:15:42.700 --> 00:15:46.559 universal. It's universally nerdy and boring, 00:15:46.720 --> 00:15:50.840 like my wife would say, but that's how we do 00:15:50.840 --> 00:15:53.559 it. I would say if you're starting out, depending 00:15:53.559 --> 00:15:56.600 on what your niche is, if you're a tech, you 00:15:56.600 --> 00:15:58.860 probably should be on TikTok and YouTube Shorts. 00:15:59.899 --> 00:16:03.080 Professionals, LinkedIn is a no -brainer. Don't 00:16:03.080 --> 00:16:05.179 try to do them all at once. I think that's overload. 00:16:06.000 --> 00:16:08.340 Try and just document your day and talk about 00:16:08.340 --> 00:16:11.299 the things you like and spread it out. Even if 00:16:11.299 --> 00:16:14.480 you're in HVAC, you might like to cook or you 00:16:14.480 --> 00:16:16.240 might like to grill or you might like to fish. 00:16:16.440 --> 00:16:21.899 Put it all in there. My niche is what Tony does. 00:16:22.059 --> 00:16:26.100 That's my niche. I try not to be this HVAC guy, 00:16:26.220 --> 00:16:28.519 but most of what I do for a living and everything, 00:16:28.720 --> 00:16:30.460 I get paid to create that content, so you'll 00:16:30.460 --> 00:16:33.000 see a lot of that. I try to put all kinds of 00:16:33.000 --> 00:16:35.820 different stuff on there. unfortunately my life's 00:16:35.820 --> 00:16:37.779 pretty boring so there's not much more on there 00:16:37.779 --> 00:16:39.519 but are you kidding you live in the mountains 00:16:39.519 --> 00:16:42.679 you got yeah you do a lot you can mix it up though 00:16:42.679 --> 00:16:45.519 you see it you can mix it up but take it slow 00:16:45.519 --> 00:16:48.519 like you know don't try to do so many a day and 00:16:48.519 --> 00:16:51.259 you got to learn it and yeah but it's so powerful 00:16:51.259 --> 00:16:53.379 like people the amount of people who see what 00:16:53.379 --> 00:16:56.159 we do is really surprising to me like my origin 00:16:56.159 --> 00:16:59.000 story you talked about your first video how we 00:16:59.000 --> 00:17:00.500 were like a thousand people we even know a thousand 00:17:00.500 --> 00:17:03.759 people right i was sitting in a We were on vacation 00:17:03.759 --> 00:17:07.559 and we're sitting in a resort like a little like 00:17:07.559 --> 00:17:09.220 my family was still sleeping. So I went down 00:17:09.220 --> 00:17:11.660 to the clubhouse area, opened a computer, and 00:17:11.660 --> 00:17:13.480 I've been wanting to get out, do a YouTube video 00:17:13.480 --> 00:17:16.660 for like five years. But it's scary the first 00:17:16.660 --> 00:17:18.880 time. Right. Isn't it like it goes through your 00:17:18.880 --> 00:17:21.039 mind? Like, what are people going to think? What's 00:17:21.039 --> 00:17:23.119 my friend from high school going to say? You 00:17:23.119 --> 00:17:25.019 know, all these weird things come up in your 00:17:25.019 --> 00:17:27.819 head. And as men, you try to play like, oh, I 00:17:27.819 --> 00:17:29.759 just need to get a better mic and all these excuses. 00:17:29.799 --> 00:17:31.160 But really, when it comes down to it, it's just 00:17:31.160 --> 00:17:34.039 it's just scary. So something came over me and 00:17:34.039 --> 00:17:36.819 I just did it and I turned it on and I recorded 00:17:36.819 --> 00:17:40.519 me talking over a PowerPoint preso. You can't 00:17:40.519 --> 00:17:42.759 even see me on the video. And it was like the 00:17:42.759 --> 00:17:44.339 difference between hot gas reheating, hot gas 00:17:44.339 --> 00:17:47.819 bypass. I know that blew up. That was the one, 00:17:47.839 --> 00:17:50.920 huh? That was the one that was the first one 00:17:50.920 --> 00:17:54.440 on, uh, on the YouTube channel. And it, it, you 00:17:54.440 --> 00:17:57.200 know, I was like, people are what, what people 00:17:57.200 --> 00:17:59.069 actually watching this. What can I do next? You 00:17:59.069 --> 00:18:00.670 know, it's a long, long way to get to where I'm 00:18:00.670 --> 00:18:02.950 at now, but that's how you got to start. So, 00:18:02.950 --> 00:18:06.329 yeah. Yeah. Pick that. Pick something that you're 00:18:06.329 --> 00:18:08.710 passionate, something that you know that you're 00:18:08.710 --> 00:18:13.049 good at. And then for me, it's a matter of trying 00:18:13.049 --> 00:18:16.430 to teach it to someone. Right. A lot of times, 00:18:16.450 --> 00:18:19.670 like my son, my son's 26. He's a firefighter. 00:18:19.690 --> 00:18:24.980 He's he's experimented with HVAC. worked part 00:18:24.980 --> 00:18:28.660 -time for a while with a local contractor, not 00:18:28.660 --> 00:18:32.319 really his thing. And so many times when I'm 00:18:32.319 --> 00:18:35.759 presenting a content, I'm actually imagining 00:18:35.759 --> 00:18:38.440 that I'm telling my son, hoping that like maybe 00:18:38.440 --> 00:18:40.299 one day my son's actually going to watch my videos 00:18:40.299 --> 00:18:42.319 and go, that's what dad was trying to tell me 00:18:42.319 --> 00:18:46.900 about. Love that. I love that. And that's such 00:18:46.900 --> 00:18:50.839 a good point because we were talking before, 00:18:50.900 --> 00:18:54.690 no one cares about. Our companies or our products, 00:18:54.769 --> 00:18:57.549 they care about what value you bring to them, 00:18:57.650 --> 00:19:00.890 right? They don't care. Here's a new slash. No 00:19:00.890 --> 00:19:02.990 one cares about your company and no one cares 00:19:02.990 --> 00:19:04.930 about your products and it features. They care 00:19:04.930 --> 00:19:07.130 about what it can do for them. How is this going 00:19:07.130 --> 00:19:08.809 to make me more successful? How is this going 00:19:08.809 --> 00:19:11.049 to help me get a raise? How is it going to make 00:19:11.049 --> 00:19:13.269 me look good at work? You know what I'm saying? 00:19:13.410 --> 00:19:15.250 How am I going to get ahead? How am I not going 00:19:15.250 --> 00:19:18.130 to get in trouble? These are what people care 00:19:18.130 --> 00:19:19.730 about. They care about the same thing you and 00:19:19.730 --> 00:19:22.269 I care about. So when you plug into that and 00:19:22.269 --> 00:19:24.309 try to bring them, somebody explained it to me 00:19:24.309 --> 00:19:26.369 as like a value gap. Like people are at point 00:19:26.369 --> 00:19:28.769 A and they want to be at point B, whatever that 00:19:28.769 --> 00:19:31.690 is, number of followers, amount of sales, amount 00:19:31.690 --> 00:19:34.450 of business you do with engineering firm A. To 00:19:34.450 --> 00:19:36.329 get from A to B, there's a value gap there. You've 00:19:36.329 --> 00:19:38.809 got to provide value, whether it's digitally, 00:19:39.049 --> 00:19:41.809 like you and I do a lot of, or if you're a sales 00:19:41.809 --> 00:19:43.269 guy, you're going to their office and you're 00:19:43.269 --> 00:19:45.650 doing PDH classes. You're walking them through 00:19:45.650 --> 00:19:48.029 job sites. You're showing up when there's a problem, 00:19:48.150 --> 00:19:51.410 things like that. That's how you get the success 00:19:51.410 --> 00:19:58.890 in anything, let alone social media. You like 00:19:58.890 --> 00:20:01.769 that? The value gap? That's pretty bold. That's 00:20:01.769 --> 00:20:05.150 big. I like that. That sound is so good. I might 00:20:05.150 --> 00:20:07.210 clip that out and post it later today. I think 00:20:07.210 --> 00:20:13.230 you should. I guess, I mean, it summarizes, like, 00:20:13.269 --> 00:20:15.670 why do we do what we do? If we could say one 00:20:15.670 --> 00:20:18.009 smart thing to every podcast, that's our goal, 00:20:18.029 --> 00:20:23.420 right, Clifton? Oh man, I do. Yeah, so you gotta 00:20:23.420 --> 00:20:26.799 bring value and you gotta, you know, but you 00:20:26.799 --> 00:20:28.960 can bring value in different ways, right? Like 00:20:28.960 --> 00:20:30.980 you can bring value through education, which 00:20:30.980 --> 00:20:33.920 you and I do a lot of. If you're funny, which 00:20:33.920 --> 00:20:37.140 I'm really not, I can make a good meme, you know? 00:20:37.779 --> 00:20:40.460 I've got, by the way, memes are like the language 00:20:40.460 --> 00:20:42.759 of the internet. If you can make good memes and 00:20:42.759 --> 00:20:44.799 make people laugh, you can be rich. You can quit 00:20:44.799 --> 00:20:46.799 your job like tomorrow if you can do that well. 00:20:46.900 --> 00:20:49.759 They're so powerful. and the best some of the 00:20:49.759 --> 00:20:51.799 best content i've ever had have been memes either 00:20:51.799 --> 00:20:56.119 video or or or just image wise right um so you 00:20:56.119 --> 00:20:59.240 can bring value through making people laugh through 00:20:59.240 --> 00:21:02.160 information through relatability to sharing your 00:21:02.160 --> 00:21:07.119 flaws and they're like oh him too you know not 00:21:07.119 --> 00:21:08.720 that you you don't have any so you don't you 00:21:08.720 --> 00:21:18.900 don't get to do that part but oh I have to say, 00:21:19.000 --> 00:21:23.700 building a brand is such a rewarding experience 00:21:23.700 --> 00:21:27.640 when it starts becoming successful and you start 00:21:27.640 --> 00:21:31.660 having influence because that's really what it 00:21:31.660 --> 00:21:36.279 does. You become an influencer of something within 00:21:36.279 --> 00:21:40.490 an industry or within a space. And as you start 00:21:40.490 --> 00:21:42.849 building that, I can tell everyone listening 00:21:42.849 --> 00:21:46.170 that as you start creating your own brand, yes, 00:21:46.269 --> 00:21:49.569 the spotlight is going to be on you more often. 00:21:49.630 --> 00:21:53.190 But in return, it also puts your own focus on 00:21:53.190 --> 00:21:55.849 what you're saying it, what you're saying, how 00:21:55.849 --> 00:21:58.509 you're saying it and how it is being received. 00:21:58.670 --> 00:22:01.250 And it's kind of like looking in the mirror. 00:22:01.849 --> 00:22:06.289 A lot of people are uncomfortable speaking. They're 00:22:06.289 --> 00:22:09.660 uncomfortable recording. But once they record 00:22:09.660 --> 00:22:13.220 and play it back and listen to themselves, that's 00:22:13.220 --> 00:22:16.059 when the fine tuning begins. And I know for me, 00:22:16.099 --> 00:22:19.880 I had to get those first few in to be able to 00:22:19.880 --> 00:22:22.160 actually see myself and what I'm putting out 00:22:22.160 --> 00:22:24.660 to be able to learn how to start fine tuning 00:22:24.660 --> 00:22:27.940 from there on. Did you struggle with a lot of 00:22:27.940 --> 00:22:30.500 fear when you started? I still struggle with 00:22:30.500 --> 00:22:34.680 a fear. Yeah. I really do. Yeah. You know, how 00:22:34.680 --> 00:22:39.680 am I going to be perceived? Am I going to, you 00:22:39.680 --> 00:22:42.920 know, say a wrong word? Am I going to stutter? 00:22:43.599 --> 00:22:46.559 I'm going to, what am I going to do? Right. But 00:22:46.559 --> 00:22:49.180 you have to get past that because it's just like 00:22:49.180 --> 00:22:52.180 having any group of people, right? Walking into 00:22:52.180 --> 00:22:55.160 a conversation, you're always hesitant of what 00:22:55.160 --> 00:22:56.880 you're going to say and how you're going to be 00:22:56.880 --> 00:23:00.940 received. But you just have to get past that. 00:23:01.240 --> 00:23:03.519 and you have to go out and try it and the more 00:23:03.519 --> 00:23:07.019 you try it the more comfortable it gets it's 00:23:07.019 --> 00:23:10.420 so true i i am not naturally you know people 00:23:10.420 --> 00:23:12.319 see me today because i'm pretty comfortable it 00:23:12.319 --> 00:23:14.440 doesn't i was like oh i get to go on this podcast 00:23:14.440 --> 00:23:16.140 today i was actually genuinely excited about 00:23:16.140 --> 00:23:18.180 it yeah when i first started i would have been 00:23:18.180 --> 00:23:20.920 terrified oh yeah and i would have prepared like 00:23:20.920 --> 00:23:22.359 i would have thought through all the things i 00:23:22.359 --> 00:23:24.259 was going to say and this this and some of that's 00:23:24.259 --> 00:23:25.900 fine in the beginning if that gives you a comfort 00:23:25.900 --> 00:23:27.789 level know if you need notes or just something 00:23:27.789 --> 00:23:30.809 like that but uh i think that's fairly normal 00:23:30.809 --> 00:23:34.970 and what i've learned is if there's no fear or 00:23:34.970 --> 00:23:37.609 walking through the fear there's no growth nope 00:23:37.609 --> 00:23:40.509 like nobody grows just sitting around comfortable 00:23:40.509 --> 00:23:43.369 at least i don't i wish i could wake up every 00:23:43.369 --> 00:23:45.769 day and grow more but it's like you got the fear 00:23:45.769 --> 00:23:49.829 you face it you go through it and then you learn 00:23:49.829 --> 00:23:52.410 and you grow and that's the that's the path to 00:23:52.410 --> 00:23:55.390 growth in anything and i had i had one of our 00:23:55.390 --> 00:23:58.299 uh senior guys asked me not too long ago he's 00:23:58.299 --> 00:24:01.319 like how do you do it how do you do it with don't 00:24:01.319 --> 00:24:03.779 you get scared and i said he said something like 00:24:03.779 --> 00:24:05.299 i don't remember how he phrased it but how do 00:24:05.299 --> 00:24:08.720 you get to where you're at without being afraid 00:24:08.720 --> 00:24:12.359 and i said well you don't you just do it scared 00:24:12.359 --> 00:24:15.799 you do it afraid but without the afraid part 00:24:15.799 --> 00:24:19.119 there is no growth you can't get successful without 00:24:19.119 --> 00:24:22.079 that in my experience so there's got to be there's 00:24:22.079 --> 00:24:25.470 a purpose to the fear um And the purpose is when 00:24:25.470 --> 00:24:27.809 you go through it, you grow. Like that's been 00:24:27.809 --> 00:24:30.670 my experience. And that's 99 % of it. And I talk 00:24:30.670 --> 00:24:33.549 to major manufacturers all the time because, 00:24:33.589 --> 00:24:36.869 you know, in HVAC, at least in commercial, and 00:24:36.869 --> 00:24:38.329 I think in residential too, we're a little bit 00:24:38.329 --> 00:24:41.589 behind the scene in terms of social media. Oh 00:24:41.589 --> 00:24:44.450 yeah. Right. And I talked to the major manufacturers 00:24:44.450 --> 00:24:47.049 and, you know, we'll talk for an hour and they're 00:24:47.049 --> 00:24:48.569 like, yeah, we need to do this. And then I'll 00:24:48.569 --> 00:24:49.809 say, okay, who wants to come on the podcast? 00:24:49.970 --> 00:24:53.650 And it's like, it's like crickets. Well, we got 00:24:53.650 --> 00:24:57.650 to do this, this, this. Or it's like, I explained 00:24:57.650 --> 00:25:00.009 to them how to do a factory video. Like, here's 00:25:00.009 --> 00:25:01.849 what you want to do, yada, yada, yada. And they're 00:25:01.849 --> 00:25:04.009 like, well, we'll think about it. We need to 00:25:04.009 --> 00:25:05.970 get a, I said, you got one of these? And I like 00:25:05.970 --> 00:25:07.829 hold up my iPhone. I'm like, bro, that's like, 00:25:07.930 --> 00:25:10.069 this is a better movie studio than Hollywood 00:25:10.069 --> 00:25:13.390 had like 20 years ago. Maybe that's right. It's 00:25:13.390 --> 00:25:16.130 incredibly powerful that you could do that right 00:25:16.130 --> 00:25:19.230 in the palm of your hand and launch something 00:25:19.230 --> 00:25:21.210 in literally like two minutes. It doesn't take 00:25:21.210 --> 00:25:26.539 long. um yeah the fear is overcoming the fear 00:25:26.539 --> 00:25:29.559 overcoming the fear i think that maybe i'll call 00:25:29.559 --> 00:25:32.359 this podcast that overcoming the fear that's 00:25:32.359 --> 00:25:34.299 one of my favorite topics because for me it's 00:25:34.299 --> 00:25:38.160 like i was i was like paralyzed you know we first 00:25:38.160 --> 00:25:40.819 started doing this we didn't take our time and 00:25:40.819 --> 00:25:43.039 like record a few and then post and we went right 00:25:43.039 --> 00:25:44.940 for live like let's go linkedin right because 00:25:44.940 --> 00:25:47.240 that's kind of my mindset is i want to go for 00:25:47.240 --> 00:25:50.369 the you know i want to go for the the big enchilada 00:25:50.369 --> 00:25:52.690 and uh may have been a little bit of mistake 00:25:52.690 --> 00:25:54.450 and i remember sitting there about to hit that 00:25:54.450 --> 00:25:57.990 live button because going live in front of strangers 00:25:57.990 --> 00:25:59.809 is one thing when it's in front of your co -workers 00:25:59.809 --> 00:26:02.369 and peers there's something really scary about 00:26:02.369 --> 00:26:05.589 that and for me there is anyway and i was like 00:26:05.589 --> 00:26:09.549 oh my gosh and the first one this is a funny 00:26:09.549 --> 00:26:12.190 story the first live we did i hit the button 00:26:12.190 --> 00:26:14.009 i was using the same platform restream i hit 00:26:14.009 --> 00:26:16.420 the button yeah and it said live streaming not 00:26:16.420 --> 00:26:18.099 available right now try again later and we had 00:26:18.099 --> 00:26:21.660 like no we had like 200 people registered for 00:26:21.660 --> 00:26:24.299 this live so i'm like oh my gosh this couldn't 00:26:24.299 --> 00:26:26.779 get any worse my life's over and then the co 00:26:26.779 --> 00:26:28.819 -host with me he's like what do we do i said 00:26:28.819 --> 00:26:32.119 i don't know what do we do so we prayed for a 00:26:32.119 --> 00:26:34.079 minute and then we tried it again and it worked 00:26:34.079 --> 00:26:38.099 so that's hilarious that's a great story but 00:26:38.099 --> 00:26:40.619 it's so like but now you know what's so funny 00:26:40.619 --> 00:26:43.180 when something like that used to happen and i 00:26:43.180 --> 00:26:45.730 bet you've had this experience too clifton when 00:26:45.730 --> 00:26:47.890 you're live and you fumble a word or you make 00:26:47.890 --> 00:26:50.210 a mistake or the the mic's not working oh i messed 00:26:50.210 --> 00:26:52.730 up let me turn my mic on now it's like a fun 00:26:52.730 --> 00:26:55.470 moment where you can relax and make a joke out 00:26:55.470 --> 00:26:58.190 of it but in the beginning it's like you ruminate 00:26:58.190 --> 00:27:00.069 over that all night oh my gosh i said this i 00:27:00.069 --> 00:27:02.029 should have said that and it was like and it 00:27:02.029 --> 00:27:04.009 would just churn in my head over and over and 00:27:04.009 --> 00:27:05.829 that's all fear and insecurity too by the way 00:27:05.829 --> 00:27:07.910 as you know if you're shaking your head but like 00:27:07.910 --> 00:27:09.849 if you're listening that's that's called rumination 00:27:09.849 --> 00:27:13.599 that's very common now i just like When we're 00:27:13.599 --> 00:27:15.700 live and we fumble something, I'm like, yep, 00:27:15.779 --> 00:27:18.500 we're live. Now, you know, that's part of it. 00:27:18.640 --> 00:27:20.920 We got our first mistake out of the way. And 00:27:20.920 --> 00:27:24.180 people, you know what? People love that. Like 00:27:24.180 --> 00:27:26.000 they respect that rather than what I used to 00:27:26.000 --> 00:27:27.619 do is I tried to cover it up like it didn't happen 00:27:27.619 --> 00:27:30.920 and they wouldn't say anything. But anyway. Yeah, 00:27:30.940 --> 00:27:32.900 I think it's easier to flow right on through 00:27:32.900 --> 00:27:35.059 and people appreciate that. And you're right. 00:27:35.099 --> 00:27:37.440 It's all about overcoming that fear. Once you 00:27:37.440 --> 00:27:39.750 get past it, you know. now you're now in your 00:27:39.750 --> 00:27:43.410 nice happy place again yeah and i love that you 00:27:43.410 --> 00:27:46.109 said overcoming the fear because you know a lot 00:27:46.109 --> 00:27:49.170 of men videos like on youtube you need to be 00:27:49.170 --> 00:27:51.150 fearless you need to be blah blah blah no you 00:27:51.150 --> 00:27:53.390 don't you just need to do it scared that's the 00:27:53.390 --> 00:27:55.349 definition of courage is to be scared and do 00:27:55.349 --> 00:27:57.549 it anyway and that's one of my favorite monos 00:27:57.549 --> 00:27:59.470 by the way do it scared i love that like you 00:27:59.470 --> 00:28:01.390 could actually do something scared you know a 00:28:01.390 --> 00:28:03.809 lot of people don't know you could even do that 00:28:04.509 --> 00:28:07.150 And, you know, to be fearless is not in my vocabulary. 00:28:07.170 --> 00:28:10.809 I'm naturally not a fearless person. And I think 00:28:10.809 --> 00:28:12.890 there are some people who are, but sometimes 00:28:12.890 --> 00:28:15.269 you probably experienced this. Sometimes I'll 00:28:15.269 --> 00:28:16.869 go to a factory and I'll like interview someone 00:28:16.869 --> 00:28:19.690 and they're just so good and natural and easy. 00:28:19.789 --> 00:28:21.190 And they're like, that was fun. I'm like, where 00:28:21.190 --> 00:28:22.690 do you come from? Like, have you ever done this 00:28:22.690 --> 00:28:24.549 before? He's like, no. And I'm like, oh my gosh. 00:28:24.569 --> 00:28:28.609 Like what? It drives me crazy. It took me like 00:28:28.609 --> 00:28:31.500 six years to get comfortable doing this. Yep. 00:28:31.500 --> 00:28:34.700 I actually just had one yesterday on a podcast. 00:28:34.980 --> 00:28:39.119 He was like going into the podcast. He was very 00:28:39.119 --> 00:28:41.339 nervous. And we got through the podcast. I'm 00:28:41.339 --> 00:28:44.920 like. You're not serious. This is definitely 00:28:44.920 --> 00:28:47.839 not your first. Oh, yeah, yeah, yeah. I was afraid 00:28:47.839 --> 00:28:49.160 to get on the mic. I'm like, you're like one 00:28:49.160 --> 00:28:50.539 of the best speakers I've heard in a long time. 00:28:50.900 --> 00:28:53.559 Isn't that crazy? It is crazy. And, you know, 00:28:53.559 --> 00:28:55.480 this is worth mentioning, too, because I think 00:28:55.480 --> 00:28:58.259 you brought this up about video. You know, there's 00:28:58.259 --> 00:29:00.279 three types of media that have been around forever. 00:29:00.859 --> 00:29:03.539 We relate them to the old school, like writing. 00:29:03.920 --> 00:29:05.720 OK, like news, but you might be a good writer. 00:29:06.220 --> 00:29:07.960 you know and that was like newspaper there's 00:29:07.960 --> 00:29:10.319 audio like radio right like what we're doing 00:29:10.319 --> 00:29:12.140 here and then there's video which is like tv 00:29:12.140 --> 00:29:14.940 so there's there's very successful people that 00:29:14.940 --> 00:29:16.940 are that don't get on camera they're only audio 00:29:16.940 --> 00:29:19.680 or they're great writers or they take good pictures 00:29:19.680 --> 00:29:23.940 you know so that's another way to you know to 00:29:23.940 --> 00:29:25.660 to grow if we're talking about growing your brand 00:29:25.660 --> 00:29:27.940 that's another way to do it you bet building 00:29:27.940 --> 00:29:30.019 right articles on linkedin if you're a professional 00:29:30.019 --> 00:29:32.779 those get a lot of views newsletters and stuff 00:29:32.779 --> 00:29:35.420 like that and you just try to give back and A 00:29:35.420 --> 00:29:36.980 couple of things I've learned. I'm a big Gary 00:29:36.980 --> 00:29:38.539 Vee fan. I don't know if you ever watch him, 00:29:38.599 --> 00:29:41.380 but Gary Vaynerchuk. And he, he says, document 00:29:41.380 --> 00:29:43.779 your day. Like that's a game. It was a game changer 00:29:43.779 --> 00:29:45.859 for him. Like, you know, I'm going to post something 00:29:45.859 --> 00:29:47.359 about being on this podcast. You know, I'll post 00:29:47.359 --> 00:29:49.960 something about that. But just document, you 00:29:49.960 --> 00:29:51.920 might be a tech out working on a thing and you 00:29:51.920 --> 00:29:54.069 want to. take a 30 second video and say, Hey, 00:29:54.069 --> 00:29:56.190 if you ever wonder why this happens, you know, 00:29:56.190 --> 00:29:57.650 here's what you need to do, blah, blah, blah, 00:29:57.670 --> 00:29:58.970 blah, blah, post it and you're done with it. 00:29:59.089 --> 00:30:00.710 Or you're working on your car, you're working 00:30:00.710 --> 00:30:02.589 in your yard or whatever. So if you just kind 00:30:02.589 --> 00:30:05.170 of document what you're doing, um, it makes things 00:30:05.170 --> 00:30:09.269 easier. So. Very cool. Great advice. Great advice 00:30:09.269 --> 00:30:13.009 from the fantastic brand of Tony Mermino. And 00:30:13.009 --> 00:30:15.190 we hope this, uh, encourages you all to overcome 00:30:15.190 --> 00:30:17.230 your fear, create your own brand, build that 00:30:17.230 --> 00:30:21.980 brand. And it may take time. absolutely be worth 00:30:21.980 --> 00:30:23.920 it. Tony, thank you so much for joining us today. 00:30:24.380 --> 00:30:25.059 Thank you, Clinton.